Welcome to Mindset First, the podcast that will show you how to turn down the noise in your head, tune in to strategic signals and scale your business.
The Mindset First Podcast is a game-changer for anyone looking to improve their mindset and overcome self-sabotage in their entrepreneurial journey. Hosted by Linda, this podcast offers practical teachings that blend the world of personal growth with actionable strategies to help listeners achieve business growth and live a fulfilling life. Unlike other mindset podcasts that may delve too deeply into naval-gazing or mantra chanting, Linda's approach is refreshingly relatable and applicable.
One of the best aspects of The Mindset First Podcast is Linda's ability to provide clear and practical advice. She avoids the typical touchy-feely mindset rhetoric and instead focuses on teaching listeners how to connect with their thoughts and emotions, interrogate them, and ultimately empower progress. This podcast truly accentuates Linda's gifts of communication and education, making it easy for listeners to understand and implement her teachings. The episodes are filled with valuable insights that can be applied without venturing into the realm of woo-woo gibberish.
While there are many strengths to The Mindset First Podcast, one potential drawback is that it may not appeal to those who prefer a more spiritual or mystical approach to mindset work. For individuals seeking a deep dive into mantras or visualizations, this podcast might not scratch that itch. However, for those who crave practicality without sacrificing efficacy, this podcast hits the mark.
In conclusion, The Mindset First Podcast is an invaluable resource for anyone looking to cultivate a powerful mindset for business success and personal fulfillment. Through Linda's clear and actionable teachings, listeners gain the tools they need to overcome self-sabotage and achieve their goals. Whether you're new to mindset work or have been exploring it for years, this podcast is sure to become a go-to resource for your inner game as an entrepreneur. Don't hesitate - jump all in and take hold of your mindset transformation today!
Oh gosh, I'm so excited for you to join me. It's been a while since I recorded a podcast and this new series I'm kicking off is important. I can't tell you how many times a week I hear from individuals and clients who tell me they're broken. And while sometimes they may say it jokingly, this single - horribly destructive - belief is at the core of why so many of us are still suffering in life or at the very least, not getting what we really want. Too many of us are carrying a shame and pain around this feeling and as a result - I've decided to record a five series podcast about the topic of feeling broken - how it's actually impacting your life and business, how it was formed, ways you overcompensate, why you don't change and finally how to heal this feeling. Today we begin with the first in this series where we dive and talk about what it means to feel broken and how it might be impacting you more than you think.
Although we've talked about storytelling before on the podcast, I keep coming back to it because the truth is that there is something deep about connecting to our own personal story - it can elevate you or bring you to your knees. So, we have to be careful what stories we tell ourselves and the world. The more I experience life I know this to be true. So, on today's podcast I wanted to bring Lindsay Hotmire on to share her take on storytelling - mostly because I enjoy reading her content and feel that she really seeks to understand her clients from the inside out. Lindsay herself has always felt like an old soul to me, but it turns out what makes her so good at brand storytelling has more to do with her own curiosity about herself, her values and her own mindset. I love how deeply Lindsay thinks about storytelling and really the way we show up in the world and I know you will too. I'm grateful she decided to join me for this special conversation.
When it comes to growing your business, it's no secret that I believe mindset needs to come first, but it's not all about working on your mindset. You have to take action if you're going to move through life's plateaus and achieve next level growth. But not all action is equal. One thing I've learned is that as a quick start I can take action, but that doesn't mean it's always right action. Same goes for my counterparts who want to think through every single possible outcome before they take action - that may not always lead to right action either. Today on the podcast I sit down with Frenchie Ferenczi to talk about the tactical side of mindset. Frenchie is a business growth strategist who hasn't always bought into mindset because she says that sometimes you need to action your way out of a situation. But not all action is equal. On this episode we talk about the fine balance between mindset and action and how you can use both to really grow your business and get to where you want in life.
It can be hard when things don't go the way you've planned or if the business you've worked hard to build suddenly feels like it's sliding downward rather than growing and thriving. But how we handle these backslides, missteps, mistakes or even failures can indicate how we'll rebound and how we'll handle the next big challenge. I often think that backslides can be an invitation to grow bigger and to challenge what's really possible. But that's not always how I handled them and chances are it may not be how you're handling a backslide or bad situation in your life or business. This episode talks about how you can get better at handling adversity and really using it to reflect and grow.
One of the things I don't often talk about on the podcast is my constant fascination and observation about the ways we run away from ourselves. We live in a society that glorifies numbing out as a way of dealing with discomfort and I see that more and more the business world seems to address stress, anxiety and crisis with substance. I know personally I have had those days where wine becomes the go-to as a way to destress, but in reality it makes things worse. I also have seen people abstain but still struggle with finding greater satisfaction. Today on the Mindset First Podcast I want to break through all this and redefine success through Soulbriety. Dr. Elisa Hallerman is the author of this incredible book that I recently listened to and read that has made a big impact on how I face the obstacles to success - whether it's in my personal or business life. I felt compelled to share her with you because every day I see so many of us dealing with trauma - and brush it aside as nothing. Today we talk about why it's so important to heal our trauma so we can return to our soul and that place where we get to experience true success. I'm beyond thrilled for you to listen.
As someone who grew up with a clear message to make myself indispensable in any situation, hustling and making things happen are almost second nature to me. But hustling can lead to a lot of frenetic business growth and personal overwhelm. I know because I have been there many times in my life. This hustle mentality is certainly encouraged by our culture with little isms like “the early bird gets the worm”, “hustle brings the dollar” and others. And although many of us who are business owners started our own businesses to rebel against that kind of hustle culture - I've often found that business owners are horrible bosses to themselves and end up doing too much just for the sake of growing their business. In this episode, I explore the hustle mindset and share with you ways to become more intentional about your growth without always having to bump into new obstacles that thwart upward momentum.
There is nothing better than a good story to pull people in. I know I'm a sucker for a good story and love anyone who elevates storytelling to an art form. Yet most of us get stuck in the mindset that our story isn't good enough, important enough, different enough to garner attention or help us share who we are. So, instead we hide or remain uncomfortable sharing who we are. Because I often surround myself with marketers, lawyers, writers, interesting business owners and creatives, I am lucky to have learned some great techniques surrounding storytelling - but get that this is a place that too many business owners get stuck - so on today's podcast I wanted to share with you Amy Collins, story guide, email maverick and comedian. It's been fun to watch this last part of her story come out. Amy shares with all of us how to tap into that part of us that is interesting and how we can use it to create better connections with those we serve.
It's interesting, but the term manifestation and manifesting seems to be popping up everywhere lately. I think when we face turbulent times like a recession or economic downturns, manifestation comes back into vogue because we aren't really sure how we're going to make it through the rough times - so instead we double down on wishing for things we want and trusting that the universe will bring it to us. The problem with the way manifesting shows up in this online world is a little bit confusing at best and perverse at its worst. If you've listened to this podcast before, then you already know that I'm not a fan of sitting back and waiting for things to come your way - but I do believe that your thoughts and your actions do draw in exactly what you intend. So, it's important to align all your thoughts and actions into the right direction so it can result in the right action. This episode is dedicated to helping you use manifestation to help you get exactly what you want this year and beyond. I can't wait to see what comes true for you!
After my interview with Per Andreasen on why mindset strategies sometimes don't work with people who have ADHD (episode #111), I was flooded with comments from people who felt like they had been seen for the first time. People who have various challenges from anxiety to being on the spectrum - and how that impacts them in both business and in life. I personally have struggled with anxiety and panic attacks (it can literally feel like you have a gun to your head when no real danger exists). Remaining present can feel impossible when your brain can't seem to shut off - let alone do the things necessary to build momentum and create change. Add to that the fact that you don't feel very understood by the world, it can feel impossible to accomplish what you truly desire. On today's podcast, I brought on Gillian Jones to talk about what it means to live life as a female on the spectrum - in life, work and business. Gillian's honest portrayal of life as it was before her diagnosis and how she lives life now will hopefully help someone who might be struggling to manage life and not sure why. She shares how things like radical acceptance and meditation have helped her, but she's still figuring out what works - as we all are.
It's the end of the year and inevitably you've already started to think about what 2023 is going to look like. Maybe you've even planned out what you're going to be doing in this upcoming year and you have some big goals set up. But here's the thing - too many of us forget to look backward before we plan our businesses forward. Maybe it's because we don't want to face the reality of what we see - maybe it's too hard - maybe even for some we have shame. Or alternatively - we think we've done really well and we're just going to be doing the same thing. Only with more clients and perhaps higher pricing. But what inevitably happens when you plan only looking forward is that you end up repeating bad habits and patterns that may not elevate your business to the next level. So, today on the podcast I'm going to show you what it means to look back and reflect on this past year in order to create something better for 2023.
Time is one of the biggest struggles every single person faces - it doesn't matter if you're a business owner, an employee, a corporate executive, there isn't a single person I've met in the last year that hasn't at some point said they needed more time. But the truth is that many of us just can't make the rigid rules of time management work. And there's a good reason - I've often said that the problem with time begins with how we think about it, how we talk about it and how we focus on it. We come from time with a scarcity mindset and so, no matter what tools we apply - they just don't work. So, what can we do? On today's podcast episode, I sit down with holistic time coach (yes, even I didn't know one existed) and talk about a better way for us to think about time and manage our time. Becca shares her personal story of how burnout and overwhelm impacted her and propelled her to help others who struggle with time and well - no time. This is a great episode for pretty much everyone so we can adopt a more healthy and workable relationship with time in our life and business.
You know those people that you instantly connect with and know you'll get along with in ways you never thought? That was today's guest for me. Rachel Greiman and I met in a mastermind several years ago and what struck me was how open and honest she was, funny and that she had struggled with money in a bit of an untraditional way - you see Rachel had no problem setting up her business to make money. In fact, she still does. It's almost as if making money would be natural for her - but underneath it all, she struggles with making money, letting go of money and not seeing herself as bad for having money. She grew up in a very patriarchal society where she was taught that women had a very different role than the one she has taken on - and while she's moved on from that society, she has found that she struggled for some time with money mindset on a daily basis. Add to that she's an Enneagram 2 who needs everyone to like her, and boom - it's a recipe for head trash. Rachel agreed to come share her story because I think it's one that is echoed more than we think. I know you'll enjoy her honesty and powerful story.
A few months ago I had this epiphany. I realized that I had spent my life pushing open some really heavy doors. What do I mean by that? Well, if I wanted it and I didn't get it, I would work harder - more diligently to get it. But after years of pushing open heavy doors just to get what I want, I realized that maybe, just maybe, I have been doing it all wrong. On today's episode of The Mindset First Podcast, I want to help you think differently about what you can accomplish when you look not just for the easy door to push, but the open doors. The reality is that many of us take pride in pushing heavy doors open . . . but at what cost? For me that cost has been disappointment, exhaustion and definitely a loss of self-esteem. But realizing I don't have to keep pushing heavy doors has been an incredible awakening. I'm excited to share this insight with you and hope that by the end of this episode, you'll commit to stop pushing heavy doors!
I often talk about how there is an entrepreneurial ceiling that many business owners struggle to get past. They are able to get their business up and running, but inevitably hit a financial plateau and find themselves working too hard, not having the freedom they want and still unable to invest in the resources they need to grow bigger. It's often where business owners get stuck, start to resent their business and have to make a tough decision - do they continue on this path, or do they give up and go get a job. Today, on the podcast I sit down with Chris Orzechowski to talk about how to bust through that ceiling and the mindset it takes to become a 7 figure business.
Wouldn't it be wonderful if we all only had one limiting belief we had to tackle in order to move on and be great? Like if I only had my stupid belief to contend with I'd have been fine a long time ago. And if that belief didn't have tentacles and layers to it that drove my fears, my unconscious commitments and my actions - wouldn't life be grand? Well, yes. The truth is that we have more than just limiting beliefs that hold us back, We have fears, resistance and unconscious commitments and years of conditioning that can make change hard. In this episode, I want to explain how all of the various things going on in your brain are actually interacting and causing a tapestry of beliefs that can make change hard - but not impossible. So, if you're curious why you haven't been able to achieve all those goals - tune in.
Do mindset strategies work if you have conditions such as ADD or ADHD? The truth is that it absolutely can. But what's worse is that if you're someone who hasn't recognized that you have ADHD until adulthood, chances are you've been carrying around some stories about who you are - misbehaved, unorganized, unmotivated or undisciplined and that can impact how far you really go in business and in life. Today I sit down with my friend Per Andreasen who wasn't diagnosed with ADHD until this past year. He explains why it helped him unlock a lot of answers to his life and how he can now actually apply mindset strategies in a whole new way. This is a great episode for anyone who does struggle with ADHD or has struggled to implement mindset strategies - and what you can do first.
This is an episode I've been excited to share for some time. And as an extrovert this might seem like a bit of a funny one for me to deliver - actually I think I might categorize me more as an ambivert because I do love my alone recovery time as much as I love my energizing time out with people. But, here's something I've noticed. There are people out there who might be incorrectly diagnosing themselves as introverts - or actually might be feeling some things they ascribe to introversion that has nothing to do with being an introvert. Here's what I'm talking about today - there are a ton of you out there that are leaving networking events, small group interactions, 1 on 1 interactions - feeling exhausted. And you might say to yourself - oh, it's because I'm an introvert. But what if it's actually something else - something you can shift and feel like you can actually get energized by the interactions you have with others? Today on the podcast, I want to talk about the mistaken introvert and how you can begin to feel less exhausted from your interaction with others.
I wanted to invite my friend, Kira Hug back to the podcast because Kira is someone I have observed intentionally work on getting to know herself and the shifts I've seen in her as a leader. Kira has always been thoughtful, caring of others and very deep - but as she gets to know how the world actually impacts her and how she wants to show up, I've seen her get more intentional about how she serves those in her circle. Kira has graciously come back to talk about her own personal journey with how working on changing her habits and patterns - and getting to know herself better has helped her step into herself in a more powerful way. If you're someone who does feel impacted by the world and is trying to figure out how you want to show up - this episode is for you.
I sometimes hear from business owners who tell me that they don't dare put their vision for their business (or life) on paper because they don't want to be disappointed if they don't get it. They fear that if they put it on paper it means they won't get it - or alternatively, if they put it on paper and they do get it - that they then have to manage the dream. Both options can be scary, but the truth is that fear can cloud your ability to dream for your business or see what you even want for your business. Instead we end up consistently chasing some unknown goal that never feels complete or fulfilling. On this week's episode of The Mindset First Podcast I share how fear can cloud your clarity and how to move past fear to dream bigger.
The last time I had Jude on my podcast, it turned out to be one of my favorite conversations and one of the reasons I wanted this season of the Mindset First Podcast to go deeper. Jude helps business owners leverage the power of storytelling to grow his business - but somehow we don't ever really get to that topic because this time I invited Jude back to talk about what it means to have relentless courage in business. Jude has worked with 7 figure businesses to grow their business using documentaries - but now he's in a bit of a transition that many might think is crazy. Or at the very least contrary to what most do in business. But that's who Jude is and how he has actually grown his life and self in ways that many of us don't even dare. I hope this episode inspires you to think about your own life and what it means to have relentless courage.
You've been told to stay away from politics in your business, right? Well, I know that as someone who does have some strong opinions - this one has been hard for me. I struggle with my own personal values, the fact that I spent most of my life as an advocate and then also respecting the idea that my business is a separate entity that may not carry some of the same opinions. This can be a mindset struggle for many because as a person you feel strongly about certain things, but unsure how to talk about it or if you even should. On today's episode, I bring on messaging strategist Peta O'Brien-Day to help me sort through where that line is. And how we can examine our mindset before we choose to share any political opinion. This is a juicy podcast for any business owner contemplating talking about anything that has the potential to piss off your audience.
So, if you've hung out with me and listened to this podcast before, you know that I love talking about fear. Not because I have some dark fixation around it - but really because I know how much fear can dictate choices and limit growth. I personally struggled with so many fears that held me back from really achieving my full potential for years and years - so, once I understood how to break free - it felt a bit like a miracle I had to keep sharing. Today on the podcast, I talk about how our first natural inclination with fear is to pivot or paralyze and how both can be detrimental to growth. I share why this happens and how you can start to shift from either position into intentional action that aligns with your vision and builds greater things. So, if you're someone in either of these two camps - or if you're not sure, but experience a lot of fear - this episode is for you.
Welcome to this week's episode of The Mindset First Podcast. I'm excited to share with you my friend Bryan, and Bryan and I have a great conversation in this episode about how to use existentialism to move your business forward. It really is about how do you use existentialism to make better choices... And Bryan got me thinking even how. I sometimes haven't stood in the power of my choice making. This is a great episode if you feel like you're somewhere where you're stuck or you struggle to make the choices you need and feel overwhelmed even by the choices you have in your business. Tune in. I'm excited to hear from you what you think about it.
Today's topic is one I wanted to tackle because it keeps coming up more and more in the groups I lead and the conversations I hold with clients - can childhood bullying impact your business growth. Sometimes it's hard to see the connections of our childhood pains to our current business predicaments, but this week on the podcast I wanted to address how deep wounds that result from childhood bullying can keep you from having everything you really want. This is important if you were picked on, bullied or even just felt different from others because it can be truly hard to implement the four key pillars of growth if you're still sitting in fear of others! I hope this opens up some ability to create space and growth for you this week.
So, when I was revamping my podcast to have more meaningful conversations about mindset and how we can truly become greater versions of ourselves, I immediately knew I wanted to have my friend, master coach and best-selling author Nancy Levin come back to the podcast. She has just released a new book called The Art of Change and I've invited Nancy back to talk a bit about what it really takes to create the change we want - but also, what does it really take to take the initial leap into what we most want. Nancy also walks us through her pillars of reinvention and shares some great insights on how you can begin to get to where you want to go.
After a month hiatus, the Mindset First podcast is back and it's being revamped to help you go deeper to uncover your mindset blocks, experience shifts and share the stories from others like you who have conquered their mindset challenges. On this episode, I talk about why I've decided to shift my focus a bit on the podcast and some of the things I've been experiencing that are driving me to have more real and meaningful conversations with you! Tune in and I hope that you walk away with a little bit more excitement about what this podcast can do for you - and what you can do for the audience you serve today!
Welcome to the 100th episode of the Mindset First podcast! I'm so excited to have reached this milestone and share with you this week someone I met a few years back when I was still doing marketing strategy and copywriting. Janet Davis is a retired chief of police from Three Rivers, California who helps executives further their career by focusing on authentic leadership. When Janet and I met a few years ago we instantly connected because we both grew up in male dominated professions - me as an attorney and Janet as a police officer and we talked in detail about what it meant to lead as a women in these kinds of fields. It can be confusing to know how to lead authentically when there is a temptation to fit in and be one of the guys. But, what I love so much about Janet is that she really tapped into what it means to lead authentically as a woman and shares her experiences and knowledge with us during this episode. I'm glad she gets to be my 100th guest as I think she offers both men and women something powerful to think about.
This past weekend I attended a conference in Orlando where I had the honor of delivering the keynote speech on redefining success and optimizing your business. But before I ever began the speech, I asked business owners what they most wanted for their business in the next year and what they thought got in the way. Overwhelmingly, people wanted a business that generated more money and flowed better - but the most stated reason they shared was that they didn't have the time or money to implement what they wanted. It's a common problem for business owners - but is that it? Is that the real reason why your goals get off track and your business doesn't look like you want it to? This week on the Mindset First Podcast I share the real reason you might be getting off track and how you can learn to commit better to your goals.
As a service provider who directly works with clients one-on-one, the time in exchange for money game can get tiring. But should you add digital products to help you create other means of revenue? The truth is that it feels like every service provider now also has a digital product to help create so-called passive revenue. But how do you know what's right for you? And how do you deal with some of the mindset traps that come from putting out a product? This week I invited Katie Hunt the founder of Proof to Product, to help us get the answer. She's a business strategist and mentor to product-based entrepreneurs. But this week - she's come to the Mindset First Podcast to help me answer the question of when is the right time to add a digital product - and what we should consider! This brought a lot of clarity to me even for my own business and can't wait for you to listen to her sage advice.
On this week's episode of the Mindset First Podcast, I tackle an important topic - unconscious commitments. The reality is that many business owners will say they want next level growth in their business - but find themselves taking steps back, self-sabotaging and not taking action in important areas of their business. It can be a constant source of frustration for some - and pretty confusing because deep down in your soul you want more for your business and yourself - but you can't seem to make it happen. This episode answers the question why sometimes it can seem as if we're unable to create the growth we say we want and why we see a discrepancy in our businesses. This episode may answer all those questions for you and give you a tool to help you finally take action.
On this week's podcast episode, I dive into the topic of owning your voice in making an impact. I think these days as our personal lives and business lives blend more and more as entrepreneurs (especially service based online business owners), it can be extremely difficult to discern your own voice from others and how far to take your own voice. I won't lie - in the face of the Supreme Court decision this past week, I questioned how strong my voice needs to be because in my personal life I tend to be pretty strong. But does that serve my business? Does that alienate or include those who need the mindset work I do to have real conversations. This week I explore the idea of voice and the impact you want to make in your business. I hope this helps you draw the line for yourself.
So, how do you succeed in business when no one else looks like you in your industry. That's the question my guest Samar Owais tackles on today - she is a self described brown, Hijabi wearing, non-native English speaking Muslim woman who has found some impressive growth in her field, but it hasn't always been easy. Today we talk about the unique challenges she's faced in business, her own head trash around it and some of the strategies she's used to get ahead. I've known Samar for a few years now and to watch her grow has been impressive - not naturally quiet or shy, watching her step into her own self - unapologetically has been something fun to witness. I think she was perhaps reserved taking the world in as we all sometimes do - but now, she boldly and proudly talks about who she is and what she brings to the table. Whether you're Muslim, brown, white or something entirely different - the biggest takeaway from this episode is how to really stand in who you are - no matter how different the world you live in might feel.
A few years ago, Carol Dweck introduced the idea of growth mindset versus fixed mindset in her appropriately named book Mindset: The New Psychology of Success. She pointed out that when we have a fixed mindset it becomes harder to reach our goals and achieve the success we want. And while many of us would like to think we have a growth mindset or have achieved a more flexible growth mindset in our personal lives, when it comes to business - we tend to be fixed in ways that hold us back and keep us from cracking our own success code. In this episode, I talk about how a fixed mindset might be holding you back from taking your business to the next level.
One of the first things you'll hear from experts about scaling your business is that you need a team. But where do you start? Who do you hire first? And how do you find the money to make it all worthwhile? More than any other area of scaling - building a team can bring on head trash and a lot of hesitation because the truth is that who you hire can have a great impact on how you grow your business. On today's Mindset First Podcast episode, I invited Rachel Mazza who is a marketer and integrator who has helped grow her team from 3 to 23. She shares some of the ins and outs of growing a team and how you can avoid some of the mistakes people make when it comes to scaling this way. I love this conversation with Rachel because she's so real and shares both strategic and mindset tips to getting beyond your fears and growing a team that can take your business to the next level!
It's easy to push business strategies off to the side - especially when life and business get busy. You tell yourself you'll get to it later, only to push ideas off to the side repeatedly as your incompletions list grows. You tell yourself you wish you had more time, but nothing really changes. Later becomes never, and your business stalls. This is the time where satisfaction and joy starts to take a big dip for business owners. In this episode, I take a closer look at how the “I'll work on this later” is really costing your business and some simple things you can do to overcome procrastination and increase productivity and growth in your business.
When it comes to launching your products or services, there is a ton of talk in the marketing world about what you should do during your launch to maximize your sales. But there is this period before the launch that most business owners forget about or neglect - or to be honest, don't know what to do with, so they simply focus all their efforts around messaging and nurture to the launch. And that leaves a lot of money on the table that goes unclaimed. So, when I started to learn more about what Ash Chow was teaching business owners with digital products, my ears perked up. Ash is an Australian based copywriter who teaches business owners around the world how to improve their sales on day one of their launch by focusing their attention on pre-launch strategies. Instead of packing all your efforts into the end, Ash shares how you can actually pack more of a power punch by starting your efforts earlier. I love what Ash has to share and have worked with her to talk about my own strategies. There is a ton to learn from this episode and she even spills some of her own mindset stories about getting into this space!
Although I'm a big fan of saying no to things that sap your time, I'm also a proponent of experimenting in your business and saying YES to things that help you grow, excite you and push you out of your comfort zone. This week I dive into why so many of us stay attached to all of our shoulds and don't say YES enough to the things that we would love to be doing more of in our business. The idea of experimenting has been a big topic in my groups and programs and this week, I want to help you adopt a YES mindset and become more adventurous in your business so you can grab onto that freedom, fun, time and intentional money in your business.
On today's episode I invite back Harvard law Grad turned entrepreneur, Bobby Klink to talk about how we can all get better at writing emails that our subscribers WANT to read. He actually built his multiple six figure business selling something pretty boring - legal templates. But he did so through his email process and has built a cult following because his emails are actually fun to read. People have compared his sales sequences to "murder mysteries" that you just can't put down... and people actually email him concerned that they've missed something awesome on the rare weeks that he doesn't email his list. Bobby has distilled his email wisdom into a snark-filled book titled Email Marketing That Doesn't Suck: Have Fun Writing Emails Your Subscribers Will Want To Read (And That Will Actually Make You Money!)" Set to be released on May 3, 2022, his book reads like his emails... his personality jumps off the page as he makes an otherwise dry subject entertaining to learn. As always Bobby and I have a quick-paced, information filled conversation where I hope you'll learn a trick or two to keep your audience engaged and wanting to buy from you!
Have you ever reached that point in your business where you feel stuck? Where you're unsure which direction to take, whether to shift your niche or focus, or how you really want to take your business to the next level? The truth is that most business owners can say yes to all of these questions. And on today's podcast, I share why having a success blueprint can be essential when it comes to getting “unstuck” and will help you answer the question - what comes next. The truth is that having a clear blueprint - or vision - can make the difference between a good business and an incredible business. But not all business owners invest in the time and energy to create a proper business blueprint and the reason why isn't because they're lazy, too busy or don't know where to begin - no, it's something different and I touch on it in this week's episode. I also share with you how you can start to think about your own blueprint and take your business to new heights.
On today's Mindset First Podcast I sit down with someone who I personally hired to help me rebrand my business (I haven't yet revealed it to the world as of the date of this recording) and can easily say that Sarah has become a kindred spirit and friend. Sarah Ashman is the founder, brand strategist, creative director and stylist of Public Persona Studio a small multidisciplinary brand consultancy. She brings 20+ years of brand building and has worked as a graphic designer, creative director and stylist for major Advertising Agencies + Fortune 500 brands. She's worked with such brands as Estee Lauder, Ted Baker London, Vogue, Madonna, Mercedes Benz, Jimmy Fallon and Coach. And what's best about Sarah is that the same passion that she brings to major brands she brings to individuals to help them build bold, incredibly consistent brands. And while her clients brands speak volumes - what I found so interesting was her willingness to go off the beaten path to help you find the authentic you. Sarah and I recently met in person and I got to learn just how deep her abilities go. This podcast can help you think differently about your brand and go a little deeper with your personal message.
It's a question we all ask - how do I become more successful? But instead of asking what success really means or looks like for us, we tend to skip to the doing part and look at how we can make more money - faster. Few of us look beyond money as a definition of success and fewer of us reach a satisfying level of success that gives us the things money is supposed to bring. So, in this episode I tackle the question of how to redefine success on your own terms and perhaps let go of some of the old - outdated definitions that don't seem to be giving you the things they promised. I also share some of my own personal experiences with success and hope that you'll get some insights about how the code you have been following is leading you down the wrong path!
In this episode I take a closer look at the story of my own mindset journey. One that kept me from even looking at what was going on in my own life and perpetuating bad patterns and habits long after I knew I was avoiding something. The truth is that many of us are scared to look at mindset - instead of working on our mindset we TRY anything else. We implement strategies to avoid, we collect new skills and buy tons of courses, we hide and tell ourselves lies. . . . all in the name of not blowing up our life as it is. We stay comfortable in our discomfort and never do anything to change. I can tell you from experience that even when you're avoiding blowing up your life or your business - it can happen anyway. I blew up my life just as I was trying to avoid blowing it up and then perpetuated a bunch of bad patterns and habits as a result - because I painted myself into a real life corner. On this episode I share my personal journey of how I blew up my life anyway. Hopefully it can help you if you've been avoiding taking a closer look inside.
As a business owner or marketer, you've likely heard of the hero's journey as a way to connect with your audience. Revised and reignited, the hero's journey popular a few years back by Don Miller and the StoryBrand method as a way to guide your audience (the hero) to your services. It's a common story telling device that involves a hero who goes on an adventure, is victorious in a decisive crisis, and comes home changed or transformed. But today's guest, Hillary Rea - a communication consultant for multi-passionate entrepreneurs and leaders - suggests that the hero's journey can actually cause an identity crisis for your reader. She suggests that the old methods of storytelling that omit your own story don't build the real connection we need to grow our business. She shares with us what we can be doing that might actually feel a bit more natural for us so we can improve our storytelling abilities as a manner to connect and share our message. I really loved this conversation and it gave me permission to think about a different approach for my own content! I know it will for you too.
This is one of those topics I could address on my own, but I wanted to bring someone else in to talk a bit more in depth about how much mindset and specifically your core limiting beliefs impact your business growth. I decided to invite my own daughter to sit down and talk about this because she offers the perspective of a young, newer business owner and also employee (something we all need to consider if we're building a team). And I wanted to share some of the core beliefs that still show up for me as a seasoned business owner. We talk about how our beliefs show up in various aspects of our business and strategies you can use to identify your core beliefs and take action against them. Understanding how core beliefs actually hold you back from making more money, finding time for yourself and living in your freedom is an essential first step to creating a framework that finally has you stepping over blocks and getting to what you want. If you've been feeling stuck in your business, but are unsure what beliefs are holding you back from making progress, keeping you in perfectionist loops or even people pleasing to your own detriment . . . this episode will be eye opening. I'm excited to share this with you.
On this week's podcast, I want to talk about something that I see more of as a repetitive cycle in many of our businesses rather than a state of being - and that is burnout. We hear a lot about burnout from entrepreneurs and that's because burnout is really something that is associated with our work stressors more than anything else - and the truth is that when we get to burnout, all we want to do is rest, talk about something fun AND not talk about mindset. But the truth is that I wanted to tackle this topic because it truly sabotages success and unless and until we see how WE (yes, I'm gonna call us all out) actually create a cycle of burnout - it will be impossible to stop it or to see a way out. Burnout creates more stop/start problems in business than other mindset struggles because sometimes burnout ends up being the only coping mechanism we have when things get tough. So, I'm hoping that by listening, you'll start to see your own patterns so that you can powerfully dig your way out of burnout for good!
On today's podcast I sit down with two people who started out as my mentors and have now become partners in helping people grow their business and manage their mindset. Rob Marsh & Kira Hug are the founders of The Copywriter Club, an organization that supports over 14,000 members to help them launch and grow their own businesses in the copywriting field. They also host a series of programs including a think tank mastermind and a live event that brings together people from all around the globe to connect, conspire and learn more about business growth. I've invited them here because they started off as unlikely partners to form a group that has been instrumental in launching others' careers and know a little bit about the importance of picking the RIGHT partner when it comes to taking your business to the next level. They've also invited me in to support their members - and I couldn't be more excited and proud to be involved with these two. This is a great opportunity for you to listen in if you've been wondering who you should partner with to take YOU to the next level.
If you have a book idea that's been sitting inside you ready to get out, then I know today's guest can help you launch your ideas. Today Dr. Cindy Childress, expert ghostwriter and book editor shares how writing that book will help you grow your business and bring in the clients you desire - but you got to get it on paper. I talk to Cindy about the head trash that gets in the way for most business owners who want to write a book and she offers some great tips on how you can move past your struggles to write that book! She also shares how to come up your big idea that your audience is ready to read! I was definitely inspired and motivated and hope if you've been sitting on an idea - that this episode gets you over the hump.
I don't always talk about subjects that are bright and sunny on this podcast because sometimes when we face the truth about how we feel in our business or about our business - we can finally make the changes we need to inspire growth and improve our lives. The truth is that we're so used to being uncomfortable or dissatisfied in the current state of our lives or business that we don't talk about some of the things that make being a business owner hard - which is why this year I am vowing to tackle some of those topics, both on my podcast and in my programs. Which is why this week I wanted to talk about loneliness and isolation in entrepreneurship and how we can combat this ever growing epidemic. This isn't something we have to put up with -suffering in silence isn't noble - it's actually business crushing and at times soul crushing. And it might even be showing up in surprising ways. Today on the podcast, we cover the topic of entrepreneurial isolation and loneliness and just how it's showing up - and stopping your business growth.
On today's podcast I sit down and talk with solo business owner mentor and female leader, Fabienne Fredrickson about the power of female leadership in uncertain times. Fabienne focuses on taking stressed out women (and heart centered men) and shows them how to leverage their business and financial growth while making the impact they want. This is a discussion for both men and women to truly embrace the idea that we can all lean into female leadership and female methods to grow more sanely and intentionally. Fabienne and I share many of the same views when it comes to scaling, growth and really leading intentionally. I have followed Fabienne for years and it's fun to sit down with her for this powerful conversation.
One question every business owner asks themselves over and over is how can I be more successful? And the truth is that the answer we seek is often in the doing and gathering of information, but in the end, accumulating information and staying busy, doesn't have anything to do with real leverage growth. You have to first clear the head trash that's blocking you and to create a mindset first strategy that slows you down and builds your business intentionally. This episode is a little peek inside what I do as a success strategist and why I think it's important to see your head trash play out in all the different ways as you grow. I'll share with you how you can get better at predicting your personal patterns and maybe see how you don't have to stay stuck in the limiting beliefs that hold you back about yourself. The world. Even your own success. I'm hoping you walk away with some greater clarity on what building success means for you and why it's really all in your head.
It used to be that working abroad was reserved for expats of large companies like Motorola or other tech firms. I can actually remember being in my 20's working for Motorola before I went to law school - watching families pack up their lives and move to amazing places like Hong Kong or Singapore for a few years and experience something that few of us could even imagine. Working abroad for the average entrepreneur was something that just didn't happen. But as more and more of us expand our ideas of working from home - and really working from anywhere, the popularity of digital nomadism has really exploded. I personally am one who loves to work from anywhere and love being as flexible as humanly possible. I want to be able to pick up my lap top and have internet to connect with people - no matter where I am. And I'm not alone. On today's episode, I sit down with my friend Francis Nayan to talk about this concept of Digital Nomadism and how you can actually make it work for you. This isn't a concept that's available just for people in their 20's. More and more people want to know how to make it work at every stage of life. And Francis shares some of the essential components of being able to work from anywhere as an entrepreneur - including the mindset that it takes to make this work.