POPULARITY
2 episodes with customerthe
2 episodes with customerthe
2 episodes with customerthe
2 episodes with customerthe
2 episodes with customerthe
Register for the webinar:Deal Structuring Under the New SBA Rules - Thu May 8 - https://bit.ly/4m7VH47Marvin Karlow & his partner bought a powder-coating business with $500k in equity. 8 years later, they sold it for $21m.Topics in Marvin's interview:Going from corporate to blue collar businessBuying a business with his best friendPicking a lane and staying in itBiggest customer slashing prices right after transitionPutting personal money into the businessLosing a major customerThe customer that turned it all aroundBuying 2 turnaroundsMerging and exiting the businessesTax savings through QSBSReferences and how to contact Marvin:LinkedInmarvin.karlow@raincatcher.comRaincatcherSteve MarianiDownload the New CEO's Guide to Human Resources from Aspen HR:From this page or contact mark@aspenhr.comWork with an SBA loan team focused exclusively on helping entrepreneurs buy businesses:Pioneer Capital AdvisoryGet a complimentary IT audit of your target business:Email Nick Akers at nick@inzotechnologies.com, and tell him you're a searcherConnect with Acquiring Minds:See past + future interviews on the YouTube channelConnect with host Will Smith on LinkedInFollow Will on TwitterEdited by Anton RohozovProduced by Pam Cameron
In this episode of Screw It Just Do It Sessions, Alex Chisnall chats with Cassandra Stavrou, founder of Propercorn, about her journey from quitting her job at a top ad agency to disrupting the snack industry with one of the UK's fastest-growing brands. Cassandra shares the incredible story of how her late father's gift of a popcorn machine inspired her to take the leap into entrepreneurship.She talks about the resilience needed to navigate the challenges of manufacturing, how a cement mixer and a car spray painting kit played a crucial role in the early days, and how securing Google as a first customer set Propercorn on the path to success. Key Topics Covered Include:How a moment of serendipity pushed Cassandra to start PropercornThe challenges of manufacturing and creative solutions for scalingHow Google became Propercorn's first major customerThe importance of staying focused and resisting “shiny object syndrome”Why strategic partnerships and strong branding are key to long-term successHiring for attitude over experience and building a team cultureNavigating competition and standing out in a crowded marketThe future of Propercorn and expansion into new product lines
As the Operations Manager for Captialism.com, let's compare the business of writing vs selling physical products.We'll cover 2 things in this episode:* Why writing is the most profitable business model I've found.* The 4 steps that make up the Writerpreneur Business Model.Why Writing is the Most Profitable Business Model I've FoundWriting Actually Makes MoneyUnlike many businesses that require significant upfront investment, writing allows you to start earning with minimal costs.Physical product businesses involve more expenses then you probably realize… There's the product cost (COGS), shipping to the warehouse, warehousing, fulfillment to the customer, operations to run the business, and paid advertising. The actual profit - what you walk away with - is whatever is left over.Even with a healthy markup, most physical products businesses only have 10-20% profit. So for every $100 that comes in, you only keep $10-20 (and that's before taxes)…With writing, the only expense you have is Operations (usually a few softwares), so you're left with 90%+ in your pocket.Writing Has NO Upfront CostsWhen lunching a physical product, you usually need to invest thousands of dollars before you make a single dollar…Here's a quick list of the typical costs:* Buying the product* Shipping to get it to a warehouse* Paying for warehousing* Paying a platform (Amazon or Shopify) so you can sell the product* Paying for Ads to sell the product* Paying to ship the product to a customerThe risk is high, and there's no guarantee of recouping your investment.Writing sidesteps this hurdle.You need a whole $0 to start writing.All you need is your computer and internet connection.Writing Will Pay You… ForeverAttention doesn't disappear. It just moves from platform to platform.Companies are always looking for people who know how to capture attention. If you learn this skill, your baseline pay dramatically increases - either as a W2 employee, a 1099 freelancer, or a coach/consultant.Breaking Down the Writepreneur Business ModelStep 1: Your First 500 FollowersYour first 500 followers are more than just numbers—they're proof that your content resonates.A follower is like having an investor - they are buying stock in you. They follow you because they believe your content is valuable today - AND it will be MORE valuable tomorrow.This validates you ideas and shows that you have value in the market.Action Items:* Choose a platform where your target audience hangs out and trusts people.* Consistently show up, publishing content that the audience finds valuable.Step 2: Your First 500 Email SubscribersWith a growing follower base, the next step is to deepen the connection by building an email list.Email subscribers are more committed and provide direct access to your audience without the interference of platform algorithms.This stage is crucial for understanding your audience's pain points, desires, and what resonates with them. Action Items:* Create a valuable lead magnet or newsletter that's relevant to your audience.* Use sign-up forms and landing pages to capture email addresses (Mailerlite has both of these in their free plan).* Send regular newsletters or updates that tell stories, provide value, and encourage engagement.Step 3: Your First $500Now that you understand your audience's needs, it's time to serve them.Earning your first $500 validates your business model and proves that people are willing to pay for your expertise. Focus on genuinely solving problems rather than pushing sales.Action Items:* Develop a simple product or service that addresses a specific pain point.* Use the insights from your audience interactions to tailor your offering.* Promote your product through your email list and social media channels.Step 4: Your Quiet 5-FiguresThe final step involves scaling your efforts to generate a sustainable income.This means implementing systems and processes, refining your offerings, and perhaps expanding your product line.Becoming results-driven and focusing on delivering exceptional value will help you grow your income quietly and steadily.Action Items:* Create a value ladder* Automate processes like email marketing and customer follow-up.* Continuously gather feedback and iterate on your offerings to improve results. To hear more, visit thewriterpreneur.substack.com
In this episode of The Unicorny Marketing Show, Dom chats with Simon Carter, a marketing expert with a diverse background in industries such as financial services, utilities, and B2B. The conversation focuses on why marketing is often undervalued in organisations, touching on leadership, company culture, and the ongoing struggle for marketers to have a seat at the strategic table. Simon shares candid insights on how marketers can reposition themselves as vital to business success, offering lessons from his own career, from NatWest to Thomas Cook.Key topics:• The concept of marketing as a company's centre of gravity• The long-term vs short-term marketing debate and its impact on brand building• How marketers can elevate their role by owning the voice of the customerThe conversation is essential for any senior marketer navigating the challenge of positioning marketing as a strategic business driver.About Simon CarterA commercially articulate senior leader, with a track record of helping businesses grow significantly in the digital world. With roles in both the permanent and interim market, leading organisations through significant change and transformation across a wide range of sectors – from Automotive to Retail, Financial Services to Utilities, Telco to Technology, Travel and Leisure to Education, and into the Third Sector – in both consumer and business-to-business roles, operating on both the client and agency side, in permanent and independent positions. A Liveryman with the Worshipful Company of Marketors, former weekly columnist for a Marketing magazine, Pro-Vice Chancellor for Coventry University, and a director of a 200-property Freehold company.Links Full show notes: Unicorny.co.uk LinkedIn: Simon Carter | Dom Hawes Sponsor: Selbey Anderson Other items referenced in this episode:81.The Unicorny Manifesto: Why 'phony wars' kill credibility58. Battle of Beliefs: Does professional certification kill marketers instinct? With Paul WorthingtonThe 95:5 rule by John Dawes Marketing Trek: CSATs & NPS Are GarbageThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy
In this episode of The Unicorny Marketing Show, Dom chats with Simon Carter, a marketing expert with a diverse background in industries such as financial services, utilities, and B2B. The conversation focuses on why marketing is often undervalued in organisations, touching on leadership, company culture, and the ongoing struggle for marketers to have a seat at the strategic table. Simon shares candid insights on how marketers can reposition themselves as vital to business success, offering lessons from his own career, from NatWest to Thomas Cook.Key topics:• The concept of marketing as a company's centre of gravity• The long-term vs short-term marketing debate and its impact on brand building• How marketers can elevate their role by owning the voice of the customerThe conversation is essential for any senior marketer navigating the challenge of positioning marketing as a strategic business driver.About Simon CarterA commercially articulate senior leader, with a track record of helping businesses grow significantly in the digital world. With roles in both the permanent and interim market, leading organisations through significant change and transformation across a wide range of sectors – from Automotive to Retail, Financial Services to Utilities, Telco to Technology, Travel and Leisure to Education, and into the Third Sector – in both consumer and business-to-business roles, operating on both the client and agency side, in permanent and independent positions. A Liveryman with the Worshipful Company of Marketors, former weekly columnist for a Marketing magazine, Pro-Vice Chancellor for Coventry University, and a director of a 200-property Freehold company.Links Full show notes: Unicorny.co.uk LinkedIn: Simon Carter | Dom Hawes Sponsor: Selbey Anderson Other items referenced in this episode:81.The Unicorny Manifesto: Why 'phony wars' kill credibility58. Battle of Beliefs: Does professional certification kill marketers instinct? With Paul WorthingtonThe 95:5 rule by John Dawes Marketing Trek: CSATs & NPS Are GarbageThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy
This marks 300 episodes of the Software People Stories. The journey has been very enriching. But more of that, in a few weeks, when we complete six years of the podcast.In addition, the guest today is a person who has been a mentor to me and whose qualities technically and as a leader, I admire.I continue my conversation with Gunaseelan Narayanan, known as Guna. Guna is an executive coach with a long career in IT before that.In this conversation, he talks aboutTransition from Project Leader to Delivery Excellence Leader, initial challenges with management style to embracing new technologies and effectively leading high-performing engineering teams.He also emphasizes the difference in project timelines between internal R&D and global customerThe importance of empathy, communication, and tailored processes in effectively aligning different divisions or lines of business within an organization, especially in a complex matrix organizational structure.How his career was marked by diverse opportunities across different sectors , each offering valuable learning experiences and professional development.His journey into coaching and leadership development, emphasizing the shift from directive management to coaching and the importance of continuous learning and adaptation in his career.His Career Advice, and explanation of ethics in TechnologyGuna has over three decades of experience in the Information Technology industry. Currently he is an Executive Coach, helping senior executives enhance their leadership capabilities.He started his career as a software engineer in R&D department of Hindustan Computers Limited in 1979. He held various technical and managerial roles in HCL R&D and HCL-HP R&D before transitioning to HCL Technologies. In HCL Technologies he was in key delivery and business leadership roles including head of Engineering and R&D Services Line of Business and head of Delivery Excellence.Guna holds M.Tech. degree in Computer Science and B.Tech. in Electrical Engineering, both from IIT Madras. He is a certified Executive Coach from Coaching Foundation India. https://www.linkedin.com/in/gunaseelan-narayanan-13246b23/
You don't have a business unless you have sales! My special guest, Samantha Varner, The Profit Coach, and I share a love for all things PROFIT.In this episode, we talk about:Her CRUSH profit formula and it's 5 key pillarsHow sales isn't sleazy; it's no different than making a restaurant recommendationThe importance of taking the ‘lead' in a sales conversationOne of the biggest mistakes we make during a sales conversation, especially at the beginningSteps in the sales conversation process and how it moves your suspects to a prospect and then a customerThe importance of systematic follow-upABOUT SAMANTHAWithout profit, business is just an expensive hobby. Sam Varner, founder of CRUSH Profit Coaching is on a mission to show business owners just how they can live full and robust lives while building massively profitable businesses. Using her CRUSH formula, Sam takes her 15+ years of experience in public relations, sales and business development to teach driven entrepreneurs how to create wealth through business ownership. From speaking on stage, to hosting her podcast She Needs Grit, Sam is the ass-kicking profit coach for the driven entrepreneur. Connect with Samantha:Website hereInstagram here ACTION PLAN: Create your own step-by-step process for your sales conversations.Follow the process and continually make improvements.Track your conversion rates (i.e. # of sales conversations and the # of closes).Work to improve those conversion rates and shorten the time allotted for the conversation.Here's the graphic of my GROW Equation.Share your feedback with me by clicking here and leaving a short voice message!
Do you need help to create content that consistently attracts your desired audience? Are you lost in a sea of unrelated topics and ineffective strategies? Get ready to unlock the secrets to predictable B2B success in content marketing as we dive into this intriguing episode with the incredible Pamela Wilson. Join our host, Vinay Koshy, as he delves into a conversation with Pamela Wilson, the Chief Marketing Officer at Dental Claim Support and a marketing advisor to Project Healthcare. With her extensive experience guiding business leaders to utilize marketing platforms effectively, Pamela brings a wealth of knowledge and practical insights. In this episode, Pamela reveals the game-changing content creation method that will revolutionize your approach. Think of your content strategy as a finely honed tree, where the main topic forms the sturdy trunk, large branches represent categories of information, and smaller branches delve into subtopics. Learn how to avoid the pitfalls of unrelated content and leverage the power of buzzwords like "content mapping." Discover the challenges businesses face in today's media environment and gain practical advice on navigating compliance hurdles. Uncover the multi-day content creation system that guarantees fresh perspectives, better editing, and improved ROI. Plus, explore the integration of AI and the secrets to balancing brand and performance marketing. Get ready to take your content creation to new heights in this enlightening episode with Pamela Wilson. Some areas we explore in this episode include: The importance of creating and publishing content to attract the desired audienceThe analogy of a tree to explain the concept of focusing content around a central topicThe challenges of content marketing in today's media environmentPamela Wilson's experience and expertise in guiding business leaders in effective marketing platformsThe need for compliance with legal regulations and careful wording in advertising, especially in healthcareThe multi-day content creation system and the benefits of separating the editing processObserving patterns and being adaptable in responding to the needs of the ideal customerThe integration of AI into the creative process and its potential benefits for content creatorsThe distinction between brand marketing and performance marketing and the role of content marketing in bothTips for improving content creation skills, including consistent publishing and organizing content for easy navigationAnd much, much more.
In this episode, we meet Angie Tebbe, the founder, and CEO of Rae Wellness. Rae Wellness is womens supplement brand focused on accessibility. In this episode, we hear about Angie's 13 years of experience at Target and how she married that with her upbringing to launch Rae Wellness Other topics covered in this episodeKnowing your strengths and weaknesses Omnichannel brand experienceUnderstanding the buyer's journey with dataMaking choices that drive incremental impactKey TakeawaysNothing matters more than listening to your customerThe customer doesn't know what's wrong but knows something isn't rightIt's not about being everywhere, it's about selling throughA buyers journey with a hundred touchpoints can look like a hurricane, focus on the top 3 conversion pointsBalance quantitative and qualitative data to get the full storyContent and community make buyers feel like part of something bigger than buying a productPlease let us know your thoughts about the episode!Where to find Angie Tebbe:Linkedin: https://www.linkedin.com/in/angie-tebbe-5867996/Website: https://raewellness.co/Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com
Discover the secret to shortening the sales cycle and easily growing your business! "It is okay to disqualify. However, it is better to get them out quicker than spend a waste a bunch of time trying to get them to close or worse yet, actually closing them and then having a headache that you can't get rid of." - Kevin Snow. Kevin Snow is the founder and CEO of Time On Target, an Army veteran, entrepreneur, sales expert, and technology gate. He has helped businesses close over $150,000,000 in new business by leveraging existing relationships and better communicating their products' differentiating benefits. Kevin Snow is a Captain in the Minnesota National Guard and worked for a networking organization with over 50 chapters and 1500 members. When other regions asked him to teach them how to launch groups, Kevin founded Time on Target so he could take money for his services. After returning from deployment in Kuwait, Kevin realized he needed to create a scalable business and began consulting on process development and automation for businesses. He also trained businesses to shorten the sales cycle and drive growth quickly. Kevin's superpower as an introvert was that he asked excellent questions and strategized processes, enabling businesses to move clients from not knowing them to being their best customers. His closure mindset also allowed him to disqualify prospects while providing a fallback position. This made Kevin the go-to person for entrepreneurs to learn. In this episode, you will learn the following: Why we should stop going for the close but go for the closure insteadHow to close 80% of your sales in 1 meetingHow to evolve sales conversations for an educated buyerHow to use automation to accelerate the sales cycleHow Kevin Snow transformed his job into a scalable businessStrategies for moving clients from not knowing you to being your best customerThe benefits of disqualifying prospects and networking with competitorsAnd much, much more...
Today we are revisiting our Retail Tech Talks, a live programme was hosted at CIFF, the Copenhagen International Fashion Fairs, a few weeks ago. We are going to listen to two panel talks, featuring a group of leading fashion, retail, and tech experts. These talks cover a range of topics, including:How new technologies can help fashion retailThe need for data in the supply chain and beyondThe issue of traceability and transparencyThe lack of tech knowledge at fashion brandsHow can brands help their retailers tell their story better to the customerThe need to inspire the staff on the shop floorFirst, we will hear from our partner Impulso's CEO Viktoria Lindqvist who will give a brief introduction to our SaaS that aims to create a new circular ecosystem, benefiting all stakeholders in the supply chain.This is season 5, episode 7 of our weekly podcast show on how technology is transforming the creative industries.Newsletter: https://scandinavianmind.com/newsletterInstagram:https://www.instagram.com/scandinavian.mind/Linkedin:https://www.linkedin.com/company/scandinavian-mindFacebook:https://www.facebook.com/scandinavianmindWith: Konrad Olsson, Editor-in-Chief & Founder Hosted on Acast. See acast.com/privacy for more information.
Tony Fadell is an amazing and successful engineer, entrepreneur, and investor. He is the father of the iPod, co-creator of the iPhone, founder and former CEO of Nest Thermostat, and the founder of Future Shape, a global investment and advisory company.In 2014, Tony Fadell was one of the Time Magazine's 100 most influential people in the world. He is also a NY Times bestselling author with his book Build: An Unorthodox Guide to Making Things Work.It's a true pleasure to have Tony on our show and hear how he searched and found his excellence!(00:24) Leaving the Silicon valley and inventing Nest ThermostatA trip around the world with his familyDesigning a new home on Lake TahoeRealized there were no good thermostats to remotely controlNest Thermostat was born in ParisThere is no need for Silicon Valley anymore, the game has changed(05:35) Money as a motivation to start a companyIt was never about making money, it was about solving a problemFocus on the inventions that fix real problemsYour success drastically changed the lives of your employees(10:14) Steve Jobs and when is the time to quitBook mention: Tony Fadell, Build: An Unorthodox Guide to Making Things WorkWorking for Steve – one of the most important things in his lifeRumors about Steve Jobs are just rumorsSteve cared about customers and products, he demanded excellence, and he wasn't going after people for no reasonWhen is the time to quit? (When you don't grow anymore, when you work for someone you don't respect, and when you work in a team with serious flaws)If you're working for an jerk, do you quit?(18:32) The importance of Extreme PreparationWhat is Extreme Preparation for Tony?VC pitch meetingsTED talks(21:10) The importance of mentors in search of excellenceEveryone needs a mentor (even Steve Jobs)The best mentors know human natureCoaches are something different(24:25) Fill in the blank to ExcellenceWhen I started my career I wish I had known – more about understanding the customerThe biggest lesson I learned in my life – when to say no and say it more oftenNo. 1 professional goal – to help people and mentor themThe greatest innovation in the next 50 years – Artificial IntelligenceResources Mentioned:Nest Thermostat: https://store.google.com/us/product/nest_thermostatApple: https://www.apple.com/Build: An Unorthodox Guide to Making Things Worth Making, Tony Fadell: https://www.amazon.com/Build-Unorthodox-Guide-Making-Things/dp/0063046067Sponsors:Sandee – https://sandee.com/Bliss: Beaches – https://www.amazon.com/Bliss-Beaches-Randall-Kaplan/dp/1951836170/Want to Connect? Reach out to us online!Website – https://insearchofexcellencepodcast.comInstagram – https://www.instagram.com/randallkaplan/LinkedIn – https://www.linkedin.com/in/randall-kaplan-05858340/
What is marketing automation, and how can you use it to build better relationships? On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships. Tune in to learn the dos and don'ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance.IN THIS EPISODE, YOU'LL LEARN:What is marketing automation?The goal of marketing automationWays automation can help build authentic customer relationshipsBest practices for marketing automationWhat marketing automation looks like for the customerThe power of multi-channel marketing campaignsHow to measure the performance of your marketing automationsEngagement touchpoints: When, where, and how manyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Meetalfred.comGet in touch with Martin via email Martin@meetalfred.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Get Conversion Optimization Superpowers!Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!Conversion FanaticsHow Marketers Manage Visual AssetsGoogle Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!
What is marketing automation, and how can you use it to build better relationships? On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships. Tune in to learn the dos and don'ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance.IN THIS EPISODE, YOU'LL LEARN:What is marketing automation?The goal of marketing automationWays automation can help build authentic customer relationshipsBest practices for marketing automationWhat marketing automation looks like for the customerThe power of multi-channel marketing campaignsHow to measure the performance of your marketing automationsEngagement touchpoints: When, where, and how manyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Meetalfred.comGet in touch with Martin via email Martin@meetalfred.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Get Conversion Optimization Superpowers!Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!Conversion FanaticsHow Marketers Manage Visual AssetsGoogle Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!
In this week's episode of the SIMPLE brand podcast, I talk with Darrell Amy, author of Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth!When it comes to revenue, most businesses don't appear to have a true revenue growth strategy or the processes in place to even drive growth. Outside of that, some companies are really good at focusing on driving revenue through new customers while others are really good at cross-selling to existing customers. Unfortunately, very few appear to be good at doing both.But it is possible to focus on and be good at both. And If you can drive simply reasonable growth in net-new business while also cross-selling your current clients, then you can actually double your revenue in less than 3 years.But it does take an intentional strategy and it does take the right alignment between Sales and Marketing.And this week's guest is here to help you learn how to do just that. It's Darrell Amy.Darrell's the author of the best-selling book Revenue Growth Engine: How To Align Sales and Marketing To Drive Accelerate Growth. He's the host of the Revenue Growth Podcast on the C-Suite Radio Network and the co-host of the Selling From the Heart podcast. And he's a member of the Forbes Business Council and a C-Suite Advisor. Darrell and I discuss his lessons around aligning your Sales and Marketing teams, growing your revenue aggressively yet realistically, and the number one way to differentiate yourself among your competitors. SPOILER ALERT: It's all in the experience you deliver.Some of the topics we discuss include:The law of exponential revenue growthThe value ratio of net-new customers vs existing customersHow the experience we deliver drives whether customers continue to buy from youThe difference between a customer and a clientHow to break down the Sales and Marketing silos How to ensure all your teams view everything from the eyes of the customerThe importance of having your frontline team members understand what it feels like to receive the level of experience that your customers expect Darrell and I discuss a hypothesis on how the identity given to your team members empowers them in delivering your customer experience RESOURCES FROM THIS EPISODEDarrell's siteDarrell's book - Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth
IntroductonColin's experience with Ebay and CornmarketHow Ebay contributed to the whole principal of customer reviews and starsLecturing about fashion retail and ecommerce in 3rd level educationWho are Klarna?Global payments and shopping service with 90m plus usersHow Klarna is the alternative way to make payments online in a fun, transparent and engaging waySnoop Dogg as a brand ambassador with a quirky, fun PR campaignImportant factors are security, trust and funWhy Klarna is easy to use, and customer friendlyPeople want something different to the credit card experience which is now jadedPay in 3 explainedAll about who pays the feesPayment optionsResponsible leading and spendingResponsible measures in place for things like late night spendingThe Klarna appHow can Klarna benefit your store? Regular Klarna users tend to shop more often.How do Shopify merchants get Klarna?Using wish listsHow merchants get use trigger points to engage with their customerThe measures in place to deal with fraud and riskImmersive experiences by bringing it all to lifeThe next generation of shopping is QVC meets Tiktok Sponsored By:The Point of Sale StoreRewind.ioLinks: KlarnaMilk Bottle LabsMilk Bottle on Twitter
In this episode, I talk to a woman on a mission to ‘help women feel better about themselves by creating exciting engaging product experiences that they look forward to every day'. Charlene Flanagan is a makeup expert, educator and the co-founder of Ella and Jo. Our conversation takes a deep dive into all the research the brand did to truly understand its customer. We discuss why Ella and Jo's unboxing experience ‘a moment for you' is so special and memorable. Charlene believes in empowering the women that buy her products and as you'll discover, she really means it. Topics:The background to Ella and JoThe ideal customerThe value of researchThe un-boxing experiencePlans for the next few months
Quick update: Kylen and Crystal seem to have been misgendered throughout this full episode. During further research, we discovered that they seem to have preferred "they/them/theirs" pronouns. We sincerely apologize for not doing our full due-diligence to respect their pronouns.That being said, today we're diving into a case that is still ongoing and seems to be turning cold quickly. In the midst of the tragic and senseless murder of Gabby Petitio, we have another double homicide of two equally amazing human beings, Kylen and Crystal. We hope that we can help bring them justice, and at the very least get more of a spotlight on them. (Also, we apologize about the trash audio. Again. But we just purchased a new mic for Sam, so please don't write us off quite yet! We love you guys and your patience!) Again, if you know anything about this case, please reach out to Grand County Sheriff's Office at 435-259-8115. If you would like to help support Crystal's mother, Beverly, with travel expenses and bringing her daughter home, you can find her GoFundMe at:https://ca.gofundme.com/f/Crystal-Turner-needs-Justice-for-her-deathAnd the GoFundMe for Sean to help with funding the search for their killer and paying to keep his boots on the ground is at:https://www.gofundme.com/f/kylen-schulte?utm_campaign=p_nacp+share-sheet&utm_medium=copy_link&utm_source=customerThe facebook page to help bring justice to Crystal and Kylen that will allow you guys to join in the conversation and not let these beautiful humans be forgotten is:https://www.facebook.com/Who-Killed-Kylen-Schulte-and-Crystal-Turner-105130101945057/Support the show (https://www.patreon.com/crimeandcryptids)
I talk to the owners of a family run business about their approach to selling. Willie and Cheryl from Ballyshane Irish Wood Design make the most incredible chopping boards, salad bowls and bespoke furniture. They create luxury products that are sustainable, using Irish timber from trees that are dead, dying or falling over. The couple are passionate supporters of other Irish Craft and Design makers and the #madelocal campaign. This episode is packed full of useful information for product-based business and mentions some of the valuable help that is available. Topics:What sustainability really means for their growing businessDifferent routes to marketBack to basics, get to know your customerThe relationship with your retailerKnow your prices in order to sellYour social media strategyPlans for the next few months
In this very first episode of the 21 Leaders podcast, Miguel Armaza sits down with Assaf Wand, Co-Founder and CEO of Hippo Insurance (NYSE: HIPO), a revolutionary home insurance company focused on making homes safer and better protected, harnessing the power of data and technology. Founded in 2015, Hippo recently went public on the New York Stock Exchange and has a current market cap ~$3B.In this great conversation, Assaf and Miguel discuss:Why he's “the worst employee ever” and entrepreneurship was the only career path that made sense for himDisrupting the home insurance industry, a sector with a net promoter score of -49, and why over the last century incumbents forgot who is their actual customerThe importance of listening to your client, collecting feedback, and always doing the right thing by the customersLessons from his evolving leadership approach and the hardest decisions Assaf has ever made at HippoKey questions they ask themselves before making any important decision at HippoTaking the company public via SPAC and some hard lessons he's learned as a public company CEOReasons behind Tel-Aviv's success as a hub for entrepreneurship and innovation… A lot more!Want more podcast episodes? Join Miguel and follow 21 Leaders today on Apple, Spotify, or your favorite podcast app for weekly conversations with today's global leaders that will dominate the 21st century in fintech, business, and beyond.Miguel Armaza is Host of the 21 Leaders Podcast, Author of the Fintech Leaders Newsletter, and Co-Founder of Gilgamesh Ventures, a seed-stage investment fund focused on fintech in the Americas.Miguel on LinkedIn: https://bit.ly/3nKha4ZMiguel on Twitter: https://bit.ly/2Jb5oBcFintech Leaders Newsletter: bit.ly/3jWIpqp
Welcome to Episode 160 of Building My Legacy.In this podcast Darin Dawson, co-founder and CEO of BombBomb, introduces us to his company's software that makes it easy for users to create and send out simple videos to current customers, prospects, employees or just about anyone you want to build a relationship with. As a salesperson, Darin learned the value of one-on-one meetings but wanted to, in his words, “scale myself.” The result was BombBomb, a human-centered communication platform that allows users to leverage their best asset — themselves — to create value for prospects and customers. The software is also being used successfully by CEOs and managers to stay in touch with their teams, a necessity with so many employees still working remotely. BombBomb also supports Darin's business partner in his work in Africa to “re-humanize the planet” by recognizing that every person deserves to be seen, heard and understood. Darin's message and the work of BombBomb will be of interest to anyone looking for a new way to differentiate yourself from the competition, an example of how a business can make a real impact and a lesson on how you can do something purposeful with your life. So if you want to know:How video emails can show your prospects what it's like to work with your companyWhen, in your customer lifecycle, videos can be most effectiveThe importance of identifying your ideal customerThe key to hiring the right people for your businessWhat “rehumanizing your business” can mean for your customers and you About Darin DawsonThe co-founder and president of BombBomb, Darin Dawson describes his organization as an “impact company that sells software.” The software enables users to deliver simple, effective, personal video messages. But the company's mission is much broader than that as Darin and his business partners work to “re-humanize the planet.” That includes supporting the work of one partner in Africa as well as offering a free BombBomb account to nonprofit organizations who work to eliminate poverty, homelessness and other dehumanizing aspects of life. You can learn more at bombbomb.com where you'll also find information about the company's book, Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience. About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don't forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-160-darin-dawson-on-using-videos-to-build-relationships-building-my-legacy-with-lois-sonstegard-phd
Welcome to Episode 160 of Building My Legacy.In this podcast Darin Dawson, co-founder and CEO of BombBomb, introduces us to his company's software that makes it easy for users to create and send out simple videos to current customers, prospects, employees or just about anyone you want to build a relationship with. As a salesperson, Darin learned the value of one-on-one meetings but wanted to, in his words, “scale myself.” The result was BombBomb, a human-centered communication platform that allows users to leverage their best asset — themselves — to create value for prospects and customers. The software is also being used successfully by CEOs and managers to stay in touch with their teams, a necessity with so many employees still working remotely. BombBomb also supports Darin's business partner in his work in Africa to “re-humanize the planet” by recognizing that every person deserves to be seen, heard and understood. Darin's message and the work of BombBomb will be of interest to anyone looking for a new way to differentiate yourself from the competition, an example of how a business can make a real impact and a lesson on how you can do something purposeful with your life. So if you want to know:How video emails can show your prospects what it's like to work with your companyWhen, in your customer lifecycle, videos can be most effectiveThe importance of identifying your ideal customerThe key to hiring the right people for your businessWhat “rehumanizing your business” can mean for your customers and you About Darin DawsonThe co-founder and president of BombBomb, Darin Dawson describes his organization as an “impact company that sells software.” The software enables users to deliver simple, effective, personal video messages. But the company's mission is much broader than that as Darin and his business partners work to “re-humanize the planet.” That includes supporting the work of one partner in Africa as well as offering a free BombBomb account to nonprofit organizations who work to eliminate poverty, homelessness and other dehumanizing aspects of life. You can learn more at bombbomb.com where you'll also find information about the company's book, Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience. About Lois Sonstegard, PhDWorking with business leaders for more than 30 years, Lois has learned that successful leaders have a passion to leave a meaningful legacy. Leaders often ask: When does one begin to think about legacy? Is there a “best” approach? Is there a process or steps one should follow?Lois is dedicated not only to developing leaders but to helping them build a meaningful legacy. Learn more about how Lois can help your organization with Leadership Consulting and Executive Coaching:https://build2morrow.com/Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below!If you enjoyed this episode, please share it with your friends by using the social media buttons you see at the bottom of the post.Don't forget to subscribe to the show on iTunes to get automatic episode updates.And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show, and I make it a point to read every single one of the reviews we get.Please leave a review right now. Thanks for listening!Building My Legacyhttps://businessinnovatorsradio.com/building-my-legacy/Source: https://businessinnovatorsradio.com/episode-160-darin-dawson-on-using-videos-to-build-relationships-building-my-legacy-with-lois-sonstegard-phd
Grab you Free Copy of “The 4 Biggest Mistakes That Stop Companies From 10X’ing Their Revenue” at https://www.scalerevenue.io/10xI’ve been seeing today’s issue in forums, in conversations with customers, etc and there is a lot of misguided information in the marketplace. I feel like so much of the advice being given for people who want to close deals up to multi-million dollar deals is completely oversimplified.Remember, complexity is the enemy of execution, so I understand the need to simplify things.I’m seeing many people resort to using a selling methodology - don’t get me wrong, there are a lot of good selling methodologies out there, but the common thing I see with them all is that they are incomplete.The framework I am sharing with you today helped close over 35 $500K to $20 million deals, even with inexperienced sales reps. This methodology would also work with smaller deals - $40K, $50K, and $100K. It has stood the test of time, and it’s worked in a variety of situations.This methodology was developed after putting together all of these deals and I was able to determine that it really boils down to 3 things.The strategy - all about the customerThe logical strategy - the buyer process/approval processThe emotional strategy - drives 80% of the decision making process because it is ingrained in our psyche.The sales process - how will you align your sales process with their buying process?How you orchestrate your team in the processLevel up the chance of success and getting the outcome you desire by giving your customer the outcome they desire.The execution - the tactics, and what you are going to say during the process, what problems are you solving at each phase, how can you get a synergistic effect.Find out who the competition is:Not doing anythingCompeting prioritiesYour competitorsControl and strategically accelerate the speed of the sales processLogic is how people make decisions, emotion is what creates action.To effectively nail the strategy you have to make sure you have everything integrated vertically with the decision makers, but also horizontally, with all of the stakeholders and collaborators.It is key to getting in touch with the emotional outcomes that will happen when you solve their problems.Accelerating the speed of the sales process is one of the most critical outcomes because it can unlock your ability to grow your revenue with no additional resources, but by tweaking the sales cycle to cut down on the length of the sales process.Do not make the mistake of trying to fine tune your sales process by starting with tactics. That is absolutely the wrong way to go about it. You have to start from the macro - the big picture and then refine down to the micro - the small details.It just makes no sense to start with the micro and focus on the details.Need help? Book a call by emailing Ryan at ryan@whalesellingsystem.com
Did you know the biggest obstacle standing between your business and its success is YOU?Of course, there are many unknown variables and outside factors that come into play, but YOU get to determine the path to reach your own version of success.So brilliant, thought-provoking soul, step aside, and get out of your own way.Embrace the uncomfortable...and keep moving forward.Choose the hard work...and keep moving forward.When you’re feeling overwhelmed, ask for HELP… and you’ll keep moving forward.Because you know what, friend? You won’t get the help you don’t ask for.This episode is about all the times I asked for help… and it’s a reminder for you to do the same. Click play to get the inspiration you need to make it through the week!Do you have the courage to get help? I’m here to help you wherever I can, and today that means signing up for free class, How to Beat the Algorithm. Why? I want to help you be seen, stand out, and make more sales using social media.In this one hour class, you’ll learn:How to get your posts seen by your dream customerThe best way to get your followers to talk back to youMy secret to getting a small audience to make a BIG impact in your business...and more!To get the help you need, save your seat for this free one hour masterclass at https://www.jasminestar.com/liveclass and I’ll see you there!
Hey Hustler, I have a few questions for you...Do you wish you could be seen, stand out, and make more sales on social media?Wanna know what you should be doing DIFFERENTLY on social in 2021?Are looking for fool-proof strategies to uplevel your business on the hottest platforms of the year? (Spoiler Alert: Instagram ISN’T one of them!)Do you want to know how to make all of your social media platforms work together to maximize your time spent creating content?If you found yourself nodding along to one or more of these questions, then you’re in for a treat my friend!>>I know you want tactical, step-by-step and practical tips for getting seen, standing out, and making sales using social media in 2021 and that’s exactly what I’m going to give to you today.
Leslie Voorhees Means didn't set out to be an entrepreneur, but when she started experiencing frustration finding an affordable wedding dress, she realized there had to be a better way. She took the leap and co-founded Anomalie - the internet's best place to fully customize the wedding dress of your dreams, without breaking the bank. After quitting her job at Apple back in November of 2016, she launched the Anomalie website with three different designs (including her own wedding dress!) and the rest is history. Coming up, you'll hear: How a personal frustration led Leslie to co-found Anomalie with her husbandRealizing that many women shared her pain point, and how she felt when quitting her job at Apple to take the leapWhy launching isn't about having a flashy marketing campaign or a perfect website, but rather nurturing a real connection with your customer baseHow Anomalie (virtually) brings the often emotional experience of buying your wedding dress to their customerThe impact of COVID-19 on the bridal industry, and how Anomalie has focused on connecting with their brides-to-be with empathy and authenticityRaising venture capital for Anomalie, and how she deals with the expectations that comes with their choiceWhy working from home has allowed them to hone in and only focus on important initiativesThe difficulty of having a work / life balance while building a company, combined with the added factor of working with your significant otherThe biggest lessons Leslie has learned this year, including a shift to focusing on profitability rather than fast growth And finally, why your friends are the best focus group - if they aren't enjoying or buying your product, it's likely other people won't either!
What You'll Learn From This Episode:Importance of not ignoring customers walking out the back doorThe mistake of not understanding your customerThe value of becoming a customer of your own companyRelated Links and Resources:I have a new resource that is entitled "Four Things that Every Marketer Must Know about Customer Experience", you can get it on my website at www.dangingiss.com/4-things-marketers-must-know-about-cx/ will bring it right into that free download.Summary:Dan Gingiss is an international keynote speaker and customer experience coach who believes that a remarkable customer experience can be your best marketing. His 20-year professional career consistently focused on delighting customers, spanning multiple disciplines including customer experience, marketing, social media and customer service. He held leadership positions at three Fortune 300 companies – McDonald's, Discover and Humana.Dan is the author of the book, Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, a host of the Experience This! Show podcast and a regular contributor to Forbes.Here are the highlights of this episode:1:53 Dan's ideal Client: My ideal clients sit in either the marketing or the customer service/experience side of the business. And nowadays, it's becoming a little bit 'muddier' because those teams are finally starting to work together which is great. Usually I'm talking to a Director or above, probably a VP Executive level in the customer service or marketing area. Somebody who is really looking to 'supercharge' the customer experience in their organization and get more people talking about their brand.2:41 Problem Dan helps solve: The big problem is that so many companies are focused on acquiring new customers and getting new sales, and they're putting all their money there. What they're ignoring is that there's customers walking out the back door. I like to refer to this as the 'leaky bucket' and every company has a leaky bucket. The customers that are walking out the back door are very dangerous; because A: they're usually doing it so silently, they're not telling you why they're leaving and B: they're usually going to your competition. So, if we can stop the leaky bucket, if we can plug it up and keep the customers that we have, we actually take pressure off of our sales team and the marketing team because they don't have to constantly have these increasing goals every year. It gets harder and harder because we're literally swimming against the stream.3:57 Typical symptoms that clients do before reaching out to Dan: Well, I would say a few things. The first is, if you have a retention rate that you're not happy with, if people are leaving again, either telling you or not, and you don't know why. That's a big indicator that something is wrong. If your sales and marketing team are so stressed out every year because you keep on increasing the goals just to keep up, that's a pretty good sign. I worked for a startup once where in order to net a million dollars in sales, the sales team had to sell 1.4 million dollars. That was just to make up for the sales they were losing on the back end. Think about the stress that you put to people to chase that. The other thing is, if you're looking over to fence it on your competition, and you're saying "man, they're really doing some cool things and experiences, and I wish my company could do that. I wish we could create memorable experiences for our customers" that's the time to call Dan Gingiss.5:14 What are some of the common mistakes that folks make before finding Dan and his solution: Usually the biggest mistake is not understanding your customer. In some companies, in some organizations, we are our own customers or we are our target audience and so it's easier to relate to the customer. In other organizations it's completely not true. One of my consulting clients right now is in the dentist supply business.
What You’ll Learn From This Episode:Importance of not ignoring customers walking out the back doorThe mistake of not understanding your customerThe value of becoming a customer of your own companyRelated Links and Resources:I have a new resource that is entitled "Four Things that Every Marketer Must Know about Customer Experience", you can get it on my website at www.dangingiss.com/4-things-marketers-must-know-about-cx/ will bring it right into that free download.Summary:Dan Gingiss is an international keynote speaker and customer experience coach who believes that a remarkable customer experience can be your best marketing. His 20-year professional career consistently focused on delighting customers, spanning multiple disciplines including customer experience, marketing, social media and customer service. He held leadership positions at three Fortune 300 companies – McDonald’s, Discover and Humana.Dan is the author of the book, Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, a host of the Experience This! Show podcast and a regular contributor to Forbes.Here are the highlights of this episode:1:53 Dan’s ideal Client: My ideal clients sit in either the marketing or the customer service/experience side of the business. And nowadays, it's becoming a little bit 'muddier' because those teams are finally starting to work together which is great. Usually I'm talking to a Director or above, probably a VP Executive level in the customer service or marketing area. Somebody who is really looking to 'supercharge' the customer experience in their organization and get more people talking about their brand.2:41 Problem Dan helps solve: The big problem is that so many companies are focused on acquiring new customers and getting new sales, and they're putting all their money there. What they're ignoring is that there's customers walking out the back door. I like to refer to this as the 'leaky bucket' and every company has a leaky bucket. The customers that are walking out the back door are very dangerous; because A: they're usually doing it so silently, they're not telling you why they're leaving and B: they're usually going to your competition. So, if we can stop the leaky bucket, if we can plug it up and keep the customers that we have, we actually take pressure off of our sales team and the marketing team because they don't have to constantly have these increasing goals every year. It gets harder and harder because we're literally swimming against the stream.3:57 Typical symptoms that clients do before reaching out to Dan: Well, I would say a few things. The first is, if you have a retention rate that you're not happy with, if people are leaving again, either telling you or not, and you don't know why. That's a big indicator that something is wrong. If your sales and marketing team are so stressed out every year because you keep on increasing the goals just to keep up, that's a pretty good sign. I worked for a startup once where in order to net a million dollars in sales, the sales team had to sell 1.4 million dollars. That was just to make up for the sales they were losing on the back end. Think about the stress that you put to people to chase that. The other thing is, if you're looking over to fence it on your competition, and you're saying "man, they're really doing some cool things and experiences, and I wish my company could do that. I wish we could create memorable experiences for our customers" that's the time to call Dan Gingiss.5:14 What are some of the common mistakes that folks make before finding Dan and his solution: Usually the biggest mistake is not understanding your customer. In some companies, in some organizations, we are our own customers or we are our target audience and so it's easier to relate to the customer. In other organizations it's completely not true. One of my consulting clients right now is in the dentist supply business.
Why did he choose to move into authorship?How has he chosen the subjects for solo projects?How did the fly-on-the-wall book about Millwall develop?Becoming part of the team and understanding their problems and insecurities - “It had to be warts-n-all”Having faith in yourself and self-publishingThe modern battle between the written word and video - “Access is just another product to be commercialised”Why TV is ‘fast food’ but writing a book is a ‘four-course meal’How the book about scouting beganWhy the title is key? - “You can sell a book on a title”The importance of questions - having them at the start of the process and do they evolveWhat his book on managers taught himEmphasising the humanity of the individualThe writing process - when to interview, when to writeSelling the book yourself - “don’t underestimate the power of mateship”Journalists are now brands in their own rightQuality journalism v modern churnalismThe exploitation of young players in No Hunger in ParadiseHas the growth of sports business made the game inhumane?The Americanisation and corporatisation of footballHow the Accrington Stanley management team know 400 supporters by their first name“Because my dad does” is the essence of footballThe purity of non-League footballThe tipping point for arrogant clubs who disregard the customerThe art v science debate raging at football clubsCo-writing books with famous athletes - the honest and painWhy he had to sleep in Gareth Thomas’ bed when writing his bookThe key question about his sexuality and the place he had picked for his suicide
In this episode Lattice Hudson shares:Understanding the transformation you create for your customerThe power of vision & a business roadmap2 keys to keep your ideas from dyingThe non-negotiable key to fast-track your businessLattice's FREE Training: Helping new coaches scale to 10k months www.latticehudson.com/elevatetraining******************Are you an Entrepreneur? Have you had a major mindset shift that helped you overcome a major business challenge, and allowed you to increase your impact?Would you love to share how you are multiplying your impact?If so, I'd love to interview you!Apply to be interviewed here on The Field Guide To Awesome podcast:http://bit.ly/FG2AinterviewApplication
In this episode of GYDA Talks, Robert talks to Robin Waite. Robin ran his own agency for 12 years before deciding to take a break and re-evaluate. He is now a twice published author and runs Fearless Business, coaching SME’s to grow their businesses by adapting their strategy of selling time for money to being results orientated.Robert and Robin discuss:Growing an agency and closing it downThe Ah-Ha moment – what made the changeMarketing agencies – streamlining the process with the clientCoaching clients – transforming businessesRobin’s Book – Take your ShotSilver Bullet promisesMicro commitment – making the saleMaking it easier for clients to buy from youThe internet makes business 10x harderUnderstanding the customerThe best advertising book in the worldWhat works today won’t work tomorrowChallenges facing agencies todayNiche and finding clientsWhat’s next for Fearless BusinessRobins top tips
Ever wished you had the rule book before you started? Or what lessons you needed to know to make 6 figures? Or how to skip some of the hard-learned lessons in building the business of your dreams? Then you'll love this episode! In this episode, I dive into what I wish I would have known before I got started, what I learned studying online marketing for 12 years and which tips revolutionized this business and allowed us to build a multiple 6 figure business after opening our virtual doors 2 years ago.The nine tips summarized:We are the only ones who know what’s best for usGo with your gut, not what other people may think is best for you.Find out who you areThere are a lot of ways you can go but you need to go back to who you were as a child and think of who you are inside.Be clear on your values.When it stings, there’s a lessonLearn from the negative experiences.If there’s something you really value, create something that can provide that for you.Interview 10 people who do what you want to doThey can provide you lessons that will save you from facing so many trials and tribulations.It will help you go into your business with a plan.Know your ideal customerThe product will come later.The more that you get to know your ideal customers, the more that you're hanging out with them in their community and their spaces and asking them questions, what they really need will become super obvious. Mindset is everythingRecord the negative thoughts when you have them because the sooner that you can figure out what those things are that you're telling yourself, the sooner that you can decide whether you're going to believe them or not.Find a communityFind people who are doing big things in the same space as you.Hire a coachYou can do it alone or pay for a short cut.Manage your foot on the gas and don’t pump the brakesLearn to have your foot on the gas of your zone of genius without letting limiting beliefs and negative thoughts keep the other foot on the brake.Episode Resources:Facebook: https://www.facebook.com/theashleyshaw/Instagram: https://www.instagram.com/theashleyshawWebsite: https://ashleyshaw.ca/
Tune in for another episode of "Tell Me About The Hard Part" with Shavon SmithShavon's guest is Adrian Rich, owner of Simple Technology Solutions Inc.Topic: "How To Switch Hats To Run A Successful Business"If you are interested in starting an I.T. Business, or contracting for the Federal Government, this is a great podcast for you.Discussion:The importance of going where the demand is in the market.The importance of leveraging your education and skillsHave to navigate the waters within the Government Contracting space.The challenges of have the Government as your customerThe importance of having chemistry with your business partners.How to navigate the business world as an business entrepreneur that has to wear multiple hats.Developing the strategies and doing the groundwork needed to reach the million dollar milestone.Join Us on Wednesday September 4th at 10:00amThe "Tell Me About The Hard Part" podcast is every Wednesday at 10:00am#TellMeAboutTheHardPartProduced by Elite Conversations Life Talk Radio
In this episode we are chatting to James Schramko from Superfast Business and Silver Circle. This show is about the recurring revenue model, otherwise known as a subscription based model and the movement of moving towards operating within this model.In this interview we cover:The all-you-can-eat modelWhich businesses will fit the subscription modelWhat is 'churn'The variations to start people on recurring subscriptionsUsing contracts in this modelUnderstanding not everyone is a good fitProcesses that qualify your customersOffering a support service to customers that don't qualify as a customerThe importance of live events for your customersListening to the repeated customer questionsBeing aware of fadsConverting traditional businesses onto recurring revenue modelThe benefits of this type of modelSome examples of businesses using this modelLifetime value of customersAscension models and why they don't work for everyoneThe recurring relationship model for one-off productsThe importance of content marketingUsing social media to syndicate your contentRe-targeting to people who visit your websiteMembership forumsThe benefit of an App for membership sitesLinks mentioned in the podcastSuperFast BusinessSilver CircleThe App MatchWork Less Make More bookMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar
In this episode we are joined by Glen Carlson from Dent Global - a global business accelerator program. We're talking about product development, product ecosystems and the ascending transaction model.In this interview we cover:The value in intellectual property (IP) and why it needs to be leveragedWhen's the right time to start leveraging IPThe first step in the processWhy you shouldn't be afraid to share your IP and high value contentRemember not everyone is your ideal customerThe different types of IPThe importance of consistency in content creationThe reality of putting an idea out there to the worldDeveloping a set of brand principalsThe different types of content and products and how they fit into a funnelThe importance of everything in the product ecosystem connectingCreate something free that people can watch, read, listen or doHaving a product for prospectsThe importance of thinking how you can make your product betterHow to create a complete solution that people wantThe process of working out if your pricing is rightThe journey of content marketing identifying the problem to the prizeLinks mentioned in the podcastDent - Key Person of Influence7 Habits of Highly Effective PeopleMonetising Knowledge Podcast Facebook GroupMonetising KnowledgeCourse9Loyalest Webinar
Subscribe: iTunes | Android | RSS Kristen Seymour is editor-in-cheif of FitBottomedEats.com and is one of the trio partners at Fit Bottomed Girls. She is an athlete competing in sprints and half-ironman triathlons, she seeks to gain through simplicity and serves others with passion. Her profession preaches balance her life demands it. As part of the team bringing to the world the fast selling book, The Anti-Diet, and as editor for an online publication and as a business partner in a globally dynamic women’s movement, her professional life makes heavy demands of her; it requires laser focus and an hour-less clock. Yet she has honed her routine to a pace which gives space to the things she values in her personal and spiritual life. Kristen uses her business as a mirror for her own growth and in doing so helps her business grow. Embracing her own power was an early struggle she came to terms with by her twenties. Since then she has dedicated much of her life energy to supporting women overcome negative self images. Getting over self-induced guilt and enjoying your choices is her mantra. She teaches women to bring into play their true self with a focus on total wellness and life enjoyment. Her business practices have helped build a thriving online community which literally fuels the company’s growth. By using body wisdom, intuition and team collaboration Fit Bottomed Girls is changing how women live, eat and do business. They are emerging with a new paradigm for success in and out of the office. Fit Bottomed Girls new book, The Anti-Diet, is about the idea you can enjoy food, be full and get healthy while eating real food and plenty of it. The way you eat fuels you and you should do so in a way which makes you happy and fulfilled is the underlying message in their book. Because being a woman can also mean being a mom, Fit Bottomed Girls has opened a door for new mothers via Fit Bottomed Mamas. Looking to help maximize the beauty in all women and explore how wonderful being a woman is are two of the driving goals behind Kristen Seymour and her partners vision. Every year they launch the New Year New Rear give-away campaign and women’s health support campaign. Fit Bottomed Girls is a business built on the same principles they share with their clients and subscribers. They listen to feedback, their motivation is more than profit, they stay in touch with their clients and they create products to fill a need not just settle a fear. Going way outside the box Fit Bottomed Girls is living creativity and a pioneering conscious business success. Join Kristen Seymour on Vibration Rising Radio to hear the inside story on how three women are changing views on feminine beauty, creating new empowering life habits, publishing books, supporting each other, reaching out to new mamas and blending entrepreneurial tenacity with practical spiritual principles to live a dream and at the same time help other women do the same.Here’s What Else You Will Get from Kristen’s Interview:What is a Fit Bottomed GirlHow to gain your health without losing your mindHow 3 business partners make it work andGetting your customers to engage your product, brand and websitePractical ideas which make success happen and most entrepreneurs are overlooking right nowGoal setting for breakthrough success where passion and profits mixThe power of treating every prospect like a fortune 500 customerThe dangers of working in a committee and how to avoid themInside stories on the pre-launch for The Anti-DietWhat really works when it comes to creating joint venture marketing dealsOffering value in your content and your sales messageRegaining your center with an emergency yoga breakHow to use the simple question of why to go deep within yourself to release and relief old patternsHow to really take advantage of your passionAdvice every entrepreneur doesn’t want to hear but needs toWhy taking time to rest helps you make major gains when you workAnd much more…The links, videos, books and resources mentioned in this episode are:www.fitbottomedgirls.comwww.fitbottomedeats.comwww.fitbottomedmamas.comThe Seat of The SoulWhat Alice Forgot
Social media can be a powerful communication medium to enhance relationships, earn trust and build brand awareness. Delivering a solid and quality product or service is only part of the equation for brand success and serving the needs of the always on, always connected customer of today. What customer journey and experience are you designing for your customers and audience? Your customers do not just land on your website and then buy from you within 5 seconds. They have likely been on a journey and your website, blog or social platform is simply one of the stops on their journey. Communicating with your customers when, where and how they want you to communicate with them is critical. Today's mobile and connected customer requires you know not only the right time but the right place to communicate with them. If you don't, they will just go to someone else, to another brand who has taken the time to understand who they are and what they need. Smart brand leaders know that social media can help them differentiate and rise above the sea of status quo and leap frog their competition if implemented correctly and with goals that help improve user and customer experience. Social media can easily be used to provide the most positive experience possible. Social media can be leveraged to nurture relationships with customers, prospects, partners and their broader community. Every brand touch matters. From the first touch on your website, contact form to your Facebook page, Twitter communication, email marketing or phone conversation with your customer or sales support team, every brand touch requires thorough thought and planning. Did you know that it takes on average 6-7 brand touches before someone will remember your brand? You have less than 10 seconds when a person lands on your website or blog for the online visitor to determine if they are going to stick around to learn more about you or bounce right out. The same goes for when they land on your Facebook page, LinkedIn company page or your own personal social profile on any of the social networks. Your brand is not what you say it is or what you write for your corporate Twitter bio, Facebook profile or LinkedIn company page. Your brand is what people say about you. Your brand is what and how you make people feel. Your brand is the experience you deliver to customers, prospective customers, partners, your community and your audience online and offline. Your brand is how quickly you reply and answer questions. Your brand is the tone you use when communicating with your peers, thought leaders in your industry and niche, your employees and even competitors online. You brand is how you show gratitude. It's how you handle a public online, crisis. It's how you build and nurture community. Customer experience is your brand, period. What customer experience are you delivering your customers, audience, partners and community online? Is it positive? Is it human? Is it authentic? How transparent is it? Is it helping you build a lasting and meaningful impression? Is it inspiring people to connect with you, engage with you and buy from you today, tomorrow or next year? Or is it turning people off? Is it pushing them away or bringing them closer to you and your brand? Take a listen to the 191st episode of the Social Zoom Factor podcast to learn 10 easy ways you can start using social media today to provide an amazing customer experience for your audience, customers and broader online community! Learn how you can leverage social media to differentiate your brand and win in your specific industry and niche. Be sure to subscribe to this entire brand new series, "Get Fit Social Digital Business" on iTunes, Stitcher or SoundCloud! In this 25 minute podcast you will learn: 10 ways to improve customer experience using social mediaHow to design a customer journey that inspires and connects you with your ideal customer and audienceWhy you must be proactive in creating a crisis preparedness plan vs being reactive and waiting until a major crisis happens and causes major problems for your brand and businessHow to integrate social media into the overall customer journey and experienceHow you can enhance the customer experience at every brand touch pointWhy even answering simple questions quickly online using social media can improve customer satisfactionHow to solve problems by integrating social customer service processes into your overall business support proceduresHow to leverage social media and social customer service to differentiate from your competitionHow to gather feedback and customer insights to learn about your customerThe power of giving your employees and customers a voiceEmbracing the power of brand humanization and ensuring that you are communicating with your customers in an authentic, transparent and human way
© 2020-2025 Ivy Podcast Discovery LLC
