Podcasts about chief media

Happy Jew Year! Some people get confused about this: Why do Jews celebrate 2 new years and not 1 like everyone else? Well, a better question might be "Why does everyone else celebrate a different new year?". In all actuality, the Jewish new year, Rosh Hashanah, was first and unlike the secular new year celebrated at Times Square, ours has a lot more meaning.  Jamie Geller, CMO from Aish.com, speaks to the joys of celebrating the new year to come (5785). This particular new year comes at an auspicious time as we are nearing the one year anniversary of the atrocities of October 7th. Geller speaks on adding depth to the year while also bringing up her favorite recipes that accompany the taste of a sweet new year! 00:00 Introduction 03:20 New Year's resolutions originate from Jewish traditions 09:08 The power of an individual 11:14 Get involved 14:03 The meaning of a moment 17:57 Rosh Hashanah recipes 20:16 A peaceful home 25:53 Shana Tova! 26:25 Conclusion About Jamie Geller: As the first Chief Media & Marketing Officer of Aish, Jamie Geller brings years of experience in building her media empire that influences millions every day. An award-winning producer and marketing executive for HBO and CNN, Jamie went on to successfully build a portfolio of Jewish food and lifestyle digital media brands as the Founder and CEO of Kosher Network international (KNi), the #1 Global Kosher Food Media Company and World's Most Watched Jewish Food Network with an audience of 5 million and 1 billion views. An eight-time bestselling author who appears regularly on the daytime talk show circuit, Ms. Geller has been featured in The New York Times, Forbes, Cosmopolitan, The Wall Street Journal, and many more media outlets. She has joined the Aish executive team to spearhead a digital media strategy featuring entertainment, edutainment, and educational experiences to make Jewish wisdom more accessible and engaging for people across the globe. Connect with Jamie Geller: YouTube @jamiegeller   IG @jamiegeller    IG @jewlishbyjamie Learn more at Aish.com Learn more at Jewlish.com Connect with Bad Jew:  BadJew.co https://linktr.ee/badjew BadJewPod@gmail.com Ig @BadJewPod TikTok @BadJewPod

In this episode of DJD Reloaded, we are joined by NASCAR Executive Vice President and Chief Media and Revenue Officer Brian Herbst, who explains how race start times are determined. Learn about the factors influencing these decisions, from broadcast windows and viewership trends to the balance between TV audiences and trackside fans. We also discuss Richard Childress Racing's penalty appeal, and what it means for the team moving forward. Jeff Gluck and Jordan Bianchi, co-hosts of The Teardown join and explain the nuances of the appeals process and what happens next. Plus, the fans ask Dale Jr. their burning questions in Ask Jr.

Chief Media has a sweet new SUV so why is it so nice? Louie Sanchez has a few thoughts on the subject and takes some time to examine the situation with Bob on News Radio KKOB.See omnystudio.com/listener for privacy information.

In this episode, Jessica and Gina from MEDDICC Media discuss their roles as Chief Media Officer and Head of Media, respectively, and how they have built a media empire within their startup. They explain that media is a core part of their strategy and that they see media as an umbrella term that encompasses all aspects of their business. They emphasise the importance of providing value first and focusing on revenue as the main metric. They also discuss the balance between marketing and media, the role of freelancers, and the importance of data and metrics in their work.Takeaways- Media is a core part of the strategy at MEDDICC Media, and they see it as an umbrella term that encompasses all aspects of their business.- Providing value first is a key focus for MEDDICC Media, and they believe in giving away value to build trust and establish themselves as an authority in their industry.- Revenue is the main metric they track, and they prioritize driving revenue as a business.- Balancing marketing and media requires collaboration and a focus on the strengths of each team member.- Building a freelancer shortlist can be helpful for accessing production resources when you don't have them in-house.- Data and metrics play a crucial role in tracking performance and ensuring that content is delivered on time and of high quality.Link to part one of this collaboration with MEDDICC: https://youtu.be/QNNWD__r0Hw?si=b6cFEVc8LXW0JE0dJoin the Blame it on Marketing community: https://blameitonmarketing.com  Sponsors: No more 'shit marketing leads' with Leadfeeder! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Welcome to another episode of The Jews Next Dor! We are so excited to have as our guest today Jamie Geller, one of the most sought-after Jewish food and lifestyle experts known as “Jewish Racheal Ray” or the “Queen of Kosher”. Jamie is the Chief Media and Marketing Officer at Aish. She is also a best-selling cookbook author, celebrity chef, television producer and businesswoman. She is an author of 8 cookbooks and the founder of Kosher Media Network. Jamie is sharing her experience with moving to Israel with her kids, balancing her job as an influencer and her family life, raising teenagers, and, of course, preparing Kosher, healthy meals for her family. Tune in to hear more! [00:00] Introduction [01:27] Jamie's relationship with her mom [05:55] Growing up - from conservative to orthodox [11:06] Moving to Israel and video documenting it [18:31] Raising children as someone without a religious upbringing [23:34] Challenges of raising teenagers [26:02] Divorce and the importance of stability for kids [28:49] Being an influencer and safeguarding your family [33:55] Limiting phone time when with children [35:52] How to maintain modesty as an influencer? [37:34] Food and cooking in Jamie's home [41:06] How can parents help their children make good food choices? [41:47] Love your kids unconditionally and give them confidence [46:57] The final message --- Send in a voice message: https://podcasters.spotify.com/pod/show/yair-menchel/message

Bill Carrick was the longtime chief media strategist for Senator Dianne Feinstein, as well as helping elect President Bill Clinton, multiple LA mayors, Congressman Jim Clyburn, and many more. In this conversation, Bill discusses his early political roots in South Carolina, his time working for Senator Ted Kennedy, his pivot to political media, and a deep dive on his time as chief strategist for Dianne Feinstein. We talk her early activist days in the 60s, the assassination that led to her becoming mayor of San Francisco, their first lunch meeting in 1989, how she leveraged a loss in the '90 Governor's race into 6 terms in the Senate, and her impact and legacy on priorities as varied as water policy, gun safety, choice, anti-torture policies, and more. IN THIS EPISODEBill's roots in South Carolina Democratic politics...One of Bill's favorite Fritz Hollings story...Bill's time working for Senator Ted Kennedy...The 1974 race that convinced Bill he should become a media consultant...Bill talks the early career of Dianne Feinstein on the San Francisco Board...Bill relates the story Dianne Feinstein would tell about the tragic assassination that propelled her to the Mayor's office...The first meeting of Bill with then-Mayor Feinstein before her 1990 Governor's race against Pete Wilson...The focus groups that helped ignite her statewide political career...Her '94 re-election amidst the GOP wave and against one of the first deep-pocketed self-funders...Bill relates Feinstein's views toward being on the short list of the '84 Vice Presidential process...Bill on Senator Feinstein's top passions and priorities...Feinstein's evolving views of the death penalty...Memories of her final re-election in 2018...Bill weighs in on the political legacy of Diane Feinstein...AND Aiken, the assault weapons ban, Tony Bennett, Annette Bening, The Boston Herald, Barbara Boxer, Willie Brown, George H.W. Bush, cable cars, Bill Clinton, the Commerce Committee, DACA, Gray Davis, Kevin de León, The Desert Protection Act, George Deukmejian, Jim Eastland, Dwight Eisenhower, Geraldine Ferraro, Don Fowler, Dick Gephardt, Barry Goldwater, Aaron Henry, Michael Huffington, the Inland Empire, Olin Johnston, Joshua Tree, JFK, Bob Lagomarsino, lovefests, John McCain, Leo McCarthy, Harvey Milk, Walter Mondale, George Moscone, Earl Morris, Rupert Murdoch, the NRA, Richard Nixon, Ole Miss, Prop 187, Pug Ravenel, Ronald Reagan, Dick Riley, Ed Riley, Donald Russell, Arnold Schwarzenegger, John Seymour, Strom Thurmond, Mark Twain, VAWA, John Van de Kamp, Dan White, Curtis Wilkie...& more!

Join our conversation with Aarti Dabas, Chief Media Officer at Formula E, as we chat all about the growing popularity of the series and what it means to break into the world of motorsport as South Asian women. Hosted on Acast. See acast.com/privacy for more information.

On "EWTN News Nightly" tonight: Hawaii is showing signs of recovery after the deadly wildfires that killed more than 100 people. Principal of Sacred Hearts School in Lahaina, Hawaii, Tonata Lolesio, joins to share what it was like during the wildfires. And five months and counting is how long Alabama Republican Senator Tommy Tuberville has been blocking several hundred military nominations over the Pentagon's abortion policy and that number is growing. Meanwhile, speaking at Camp David in Maryland, President Joe Biden, sitting down for a trilateral summit with Japan and South Korea, said, “…our countries are stronger and the world will be safer as we stand together.” Republicans say the plan known as "Bidenomics" is not working and instead is hurting American families. Editor and Columnist at StockInvestor.com, Paul Dykewicz, joins to share his take on "Bidenomics" is and whether he believes we are on the right track. Finally this evening, an opinion piece says the DC government may be held accountable for a Black Lives Matter double standard. This after an appeals court this week sided with pro-lifers who had written "Black Pre-Born Lives Matter" in chalk on a sidewalk. Chief Media and Policy Strategist of Students for Life, Kristi Hamrick, joins to share what happened when the kids went to write their message in chalk on a DC sidewalk in 2020 and why they did it in the first place. Don't miss out on the latest news and analysis from a Catholic perspective. Get EWTN News Nightly delivered to your email: https://ewtn.com/enn

Meet Aarti Dabas, the Chief Media Officer at Formula E.In this episode, we learn about her journey from journalist to Exec at the ICC and Formula E. She discusses Formula E's purpose-driven approach and the challenges of promoting a new sport to a younger audience. Aarti also highlights the importance of diversity and using sport as a tool to create positive change.Tune in for an inspiring conversation!Aarti's Experience:Chief Media Officer (Formula E)Head of Media Rights, Broadcast & Digital (ICC)Producer (IMG, Ten Sports, and ICC)We cover:(0:00) - Introduction(1:40) - Community Update(10:04) - Aarti's Covid sabbatical(22:41) - Her career journey from Journalism in Delhi(25:28) - What is Formula E?(36:14) - Aarti's role at the ICC(39:10) - How Formula E is empowering Gender Equality in sport(59:07) - Who Aarti would swap roles with for a day(01:01:26) - Final advice for future Chief Media Officers(01:04:22) - ASK SPORTSGRADAdditional Episodes you may enjoy:#228: Melissa Lawton (SailGP) - How to be the Chief Content Officer at Sail GP#50: Finn Bradshaw (ICC) - How cricket.com.au was built#148: Andrew Ryan (FIBA) - How to sell sports media rights*Want to stay up today with all the latest job opportunities, Q&As with professionals, new podcasts, and networking opportunities?

In this episode of The Speed of Culture podcast, Suzy Founder and CEO Matt Britton, sits down with David Rubin, Chief Marketing Officer at The New York Times. They break down subscription-based marketing models and explore the landscape of marketing in news media. Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for more information.

CNBC's Julia Boorstin speaks with the NFL's chief media and business officer Brian Rolapp from the Super Bowl in Arizona. Rolapp discusses this year's big game, ratings, the league's move to bring Sunday Ticket to YouTube, and what it all means for the future of sports streaming.

Leah Meranus, Chief Media Officer at Dentsu X, joins Suzy Founder and CEO Matt Britton on this episode of The Speed of Culture podcast in collaboration with Adweek. They discuss the industry's evolution and Leah outlines how Dentsu X helps innovative brands stay ahead of the curve.Follow Suzy on Twitter: @AskSuzyBizSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Under The Gloss, Phoebe asks all the burning questions of Edwina McCann, Vogue Australia editor-in-chief and Prestige Publisher. From walking the red carpet at this year's Met Gala, to what it truly means to be a sustainable fashion brand, and the evolution of Vogue, Edwina and Phoebe delve Under The Gloss of one of the globe's most influential and recognisable brands. See omnystudio.com/listener for privacy information.

Jamie Geller is an American-Israeli celebrity chef, TV producer, entrepreneur, and most recently, the new Chief Media & Marketing Officer at Aish Global. She is also an author of several cookbooks and founder of the Kosher Media Network. The Future of Jewish is a podcast hosted by Joshua Hoffman, the founder of JOOL. In each episode, Joshua is joined by top leaders, thinkers, and doers who are paving the path for a promising Jewish future.

Think managing media a country with two national languages is complicated? Try handling media and marketing in India—a country with over 1.3 billion people, a number of languages & dialects, and a variety of cultural nuances that need to be accounted for. But that's only one of the many pieces that make up the life and career of today's guest, Maz Tannir. Born in Lebanon, Maz's father moved his family to Oman in order to escape the war happening at home. After high school, Maz moved to Cyprus to study business at Cyprus College. But while most students enter workforce after graduation, Maz relocated to England to study acting. Maz eventually returned to Oman, taking a role at OHI—an agency now part of the DDB network. From there opportunities to work both agency and client side took him Dubai, Morocco, and India—to name a few. Maz Tannir stops by to chat about his early life in Lebanon and Oman, studying theatre in the UK, the differences between agency life in Dubai and Oman, emigrating with his family to Canada, and the importance of giving back to the media industry. www.mediapeople.ca www.instagram.com/vicgenova/

Zeoli Show Hour 2:  7:02-NEWS 7:05-Yeadon Borough will still vote on the firing of their Police Chief Anthony Paparo  7:10- Paramount+ orders another Yellowstone spin off and more "1883" episodes  7:33-The media wants us to believe the Durham report is made up 7:45- CUT SHEET | Biden served " in the last administration" | Biden thinks the child tax credit was around when he was a kid | Dr. Fauci changing his tune on mask wearing | Prime Minister Trudeau  has a weird praise for China's dictatorship 

This is the weekly Live United podcast. Today our spotlight is on Community Service Council, a proud Tulsa Area United Way partner agency. At the heart of everything Community Service Council does is the desire to serve as a lifeline for Tulsa's most vulnerable populations. For instance, it's 2-1-1 program is a free and confidential link to help and hope for those in need, 24/7. And so to tell its story, I've invited my good friend, Jeromee Scot on the show. Jeromee is its Chief Media & Community Engagement Officer. His family also directly benefitted from Community Service Council's 2-1-1 program that helped his mother put food on the family's table. Learn more about Community Service Council at csctulsa.org. Community Service Council: Facebook: https://www.facebook.com/csctulsa LinkedIn: https://www.LinkedIn.com/company/community-service-council YouTube: https://www.youtube.com/channel/UC3OnX_dCuVDbjlasLk7w5Vg Instagram: https://www.instagram.com/csctulsa/ 211 Eastern Oklahoma: Facebook: https://www.facebook.com/211EOK Oklahoma Veteran Alliance: Facebook: https://www.facebook.com/okveteranalliance Child Care Resource Center: Facebook: https://www.facebook.com/ccrctulsa Healthy Start: Facebook: https://www.facebook.com/cschealthystart Power of Families: Facebook: https://www.facebook.com/ThePowerOfFAmilies --- Send in a voice message: https://anchor.fm/tauw/message

From being bullied, addicted to drugs, and having mental health challenges to Founder, Editor in Chief, Media & News Publisher of MSP News Global. In his younger years, Mark Stephen Pooler was told to "get a real job" when he performed as television extras and in drama; he now oversees MSP's media business, as well as its intersection with global business leaders. Prior to joining MSP News Global in 2020, Mark spent his time as a Professional Speaker, International Bestselling Author, Radio Host, and PR & Media Specialist. He is the Founder of TMSP Agency, a Premium Media and PR Agency. Mark is an Inspirational speaker and PR Expert Mark is a fun loving and focused PR expert who works with high profile high value individuals and supports them to get seen heard and get noticed with worldwide digital media to become  known globally. Facebook: https://www.facebook.com/mspnewsglobal/ https://www.facebook.com/MarkStephenPooler/ Twitter: https://twitter.com/mspnewsglobal?s=09 https://twitter.com/markpooler1?s=09 Instagram: https://www.instagram.com/mspnewsglobal/ https://www.instagram.com/markpooler1/?hl=en LinkedIn https://www.linkedin.com/in/mark-stephen-pooler-56ab0a121

As addressable TV advertising gains steam, so too has excitement among agencies and advertisers. In this episode, RPA Chief Media Officer Jim Helberg describes the progress he sees and what he hopes happens next. “What once was the power of large blunt objects in terms of audiences could now translate into the power of precision in a world of platforms we could never have even imagined.”

Joshua discusses navigating the new media landscape, the cookieless future, and the value of second-party data for brands.

When Jamie Geller ‘networks’ it has more than one meaning. The CEO of the popular Kosher Network International Media Company speaks with Eve Harow about becoming Torah observant, food, the need to rebrand Judaism, food, the power of social media, food and her new role for Aish Global as Chief Media and Marketing Officer. Their 10 year plan? Reach 3 million unaffiliated Jews and excite them about their heritage. A treasure they may not even know is there for the taking. If anyone can pull it off it’s this dynamic, Israel-based mother of 6 who just plays a chef on TV. Aish Global: http://www.aishglobal.com/

B”H The Queen of Kosher is back ladies, and I couldn’t be happier to start off 2021 with her. You’re listening to Jewish Latin Princess. I’m Yael Trusch, your Host. Welcome back to the show. Indeed, Jamie Geller is here. You may remember Jamie from Episode 47 of this show.  She is the Founder and CEO of Kosher Network International, the #1 Global Kosher Food Media Company and World’s Most The post Episode 146: Jamie Geller, Founder & CEO of Kosher Network International, Chief Media & Marketing Officer at Aish Global appeared first on Jewish Latin Princess.

In this Opportunity Makers interview, we connected with Lina Shields, Chief Media Officer of Lilly USA at Eli Lilly and Company, on coming to America, the diversity on her team, and how she uses her immigrant experience to give others a seat at the table.Opportunity Makers is a series of profiles on storytellers in the immigrant community in honor of National Immigrants Day on October 28th, 2020.A company founded by two immigrants - Anda Gansca & Aron Tzimas - Knotch values the diverse perspectives and ideas that the immigrant community brings to the workplace, and we are excited to celebrate some of those diverse voices here.

Vlad Marinescu is the Chief Media & Marketing officer for the International Judo Federation. As a graduate of Army Navy Academy in Carlsbad California and He went on to earn a finance degree from Oxford Brook University in England. Vlad soon found himself in Budapest working under Marius Vizer who was then heading up the European Judo Union. He followed Mr. Vizer once he was elected to the Presidency of the IJF. During this time Vlad Played a vital role in the modernization/creation of the World Judo Tour. He has played part in the creation of many of the IJF digital assets we all enjoy including the Judobase website as well as the organization of more than 70,000 Judo videos. He and his team have created some of the best marketing videos you have seen including the series I am Judo, Judo for world & Judo Values for Life. In today’s discussion, Vlad will share his passion for Judo along with the importance of relaying the message of Dr. Kano and presenting Judo to the world as an educational tool to help create better people that will make a positive contribution to society. www.judocast.comwww.cjjudo.comwww.ijf.orghttp://www.ie-sf.com/

In Hoax: Donald Trump, Fox News, and the Dangerous Distortion of Truth, Brian Stelter—the chief media correspondent for CNN Worldwide and anchor of “Reliable Sources”—offers his view on one of the biggest stories in American politics right now: the relationship between FOX News and President Trump. In conversation with press critic Jay Rosen, who teaches journalism at New York University and writes the blog, PressThink.  This program was held on September 2, 2020.

Brian Stelter on Breaking it Down with Frank MacKay - CNN Chief Media Correspondent by Frank MacKay

During this 192nd episode of “Marketing Today,” host Alan Hart interviews Lina Shields, the chief media officer for Lilly USA.  Starting in sales and eventually moving into marketing, she's now one of Adage's "Women to Watch in 2019." Shields originally majored in political science with the intent to work in global policy to "change the world."  She shares about the importance of mentoring and advice on how to improve your career and advocate for yourself.  She also gives insight into the "next-generation" of the consumer landscape. Although Sheilds works in the commercial space now with Lilly, her job is to "give information that can help [people] lead healthier and longer lives."  Shields quickly learned that doctors and she "had something in common, which was that we were both motivated by the best interest of the patient."  "Great marketing is when you understand the core intention of your targeted audience." Highlights from this week’s “Marketing Today”: Lina's background in Italy and her journey to the US. 01:10 2 Pivotal twists that brought Leena to her current role with Lily. 02:47 Lina's fascinating internship story: Internship, what is an internship? 06:58 The experience of a new full-time position in sales. 11:35 The importance of "breadth of the portfolio" and key connections. 13:46 Defining the chief media officer role. 15:53 3 "big buckets" under the chief media officer role. 18:16 The "next-generation" consumer landscape and focus of media in marketing. 20:41 How Lilly is committed to its multi-cultural marketing vision. 25:18 Lina's approach to mentoring early-career professionals. 31:52 Three pieces of advice for mentees and early-career professionals. 33:34 An experience(s) of Lina's past that defines her today. 36:35 Advice Lina would give herself if she were starting over. 39:55 Brands, companies, or organizations to take notice of. 43:30 The future of marketing, according to Lina Shields. 46:36   Resources Mentioned: Advertising Age 2019 US Women to Watch “3 Days to a Pharmaceutical Sales Job” Lilly’s Website ANA whitepaper on the Chief Media Officer Lina Shields on LinkedIn   Subscribe the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/lina-shields-8aa1884 https://twitter.com/LillyPad Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show.

Bonin Bough is one of the foremost-awarded marketing executives in his field. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential. As the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and took precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Prior to Mondelēz International, Bonin led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn Interactive. If you'd like to receive invitations to our live recording event experiences, apply for access at www.BellwetherCulture.com

Colin Nagy is currently Head of Strategy for Fred Farid, an agency based in NYC, Paris, Shanghai and LA. Previously he was Chief Media and Strategy officer at The Barbarian Group. In this conversation, we talk about the souring of the tech boom and the arrival of a new questioning culture and the debate about the impact of tech on humanity. We talk about the push towards the real and how that is impacting physical spaces and our human desire for connection. We explore the growing importance of wellness, the challenges for global brands and how the short-term, quick-hit seeking CMO might be getting in the way of more profound business transformation.

Are text-to-buy campaigns the real deal? Is the future of marketing text messaging apps? Bonin Bough seems to think so! Bonin is the former Chief Media & eCommerce Officer at Mondelēz International and host of CNBC's, Cleveland Hustles, basketball superstar LeBron James' television show. He's also a marketing influencer, author and speaker. He recently recorded a video about his experience with a new text-to-buy ad campaign poster, "dissing" email in the process. In this episode, we recap the AdMonsters Summit in Montreal and talk about text-to-buy campaigns versus email newsletters. Engage and delight your audience with more impactful email newsletters. Click here to download the white paper: http://bit.ly/2xrNbEs

"Cleveland Hustle" Host Bonin Bough chops it up with the #DigiSquad Live @ Breakout ATL about his tenure as Chief Media and E-Commerce officer at Mondelez International aka Kraft, the future of Mobile #Marketing in Messaging and More! This episode right here. JEWELS CITY YALL. Fan of the show? If you can spare a minute to leave a review and rating on the iTunes Podcast App, it would really help the show’s ranking – and we’d really appreciate it. illustrations: @st4rw4lkr • bump : @smalleyez • Always Streaming on iTunes • Soundcloud.com/DigiGoodTimes || #TechPodcast #atlpodcast #DGT #BestSouthernTechandCultureShow ///Sounds Eman Jones - Money Mono/Poly & Alyss - Golden Light

On this week's #MediaSnack we begin a countdown to the one year anniversary of the Media Transparency Report published by the Association of National Advertisers on 7th June 2016. So across the coming weeks on #MediaSnack we will look into some areas that we think have shown significant changes in the 12 months since that report. First up we look at MEDIA TRANSPARENCY and bring news of a session which Tom Denford hosted at the Festival of Media in Rome on 9th May with Gerry D'Angelo, the recently appointed Global Media Director of P&G, the world's largest advertiser. Tom shares details of his fireside chat with Gerry and notes that this Q&A is a continuation of the narrative started by P&G's Chief Brand Officer Marc Pritchard in a series of keynote speeches on Media Transparency earlier this year. Also discussed within the theme of MEDIA TRANSPARENCY is news that Vivendi has bid to acquire a controlling stake (60%) of the Havas Group which has raised some eyebrows and concern over whether a major content business (selling advertising inventory) should also own a media buying business which perhaps should be acting wholly neutrally and objectively from the supply side. Is this a conflict of interest and to what extent will the new Vivendi owned Havas Group need to reassure the market of their integrity? We expect this will lead to a big play on media transparency from Havas to position this deal as a positive one for advertisers.

Mandana Mellano was born in Iran, a child in a world of turmoil. She has lived in four different continents and has traveled the world, speaking three languages fluently and bringing a global sensibility to her job as chief media officer at Fallon. Mellano has had an impressive career so far. Before Fallon, she was partner and director at Ogilvy & Mather / Neo@Ogilvy, and spent time at Rapp as VP and in director roles at Group M: Mindshare + MEC and Kastner & Partners. As a successful industry veteran, she doesn’t think women need to compromise their values, capabilities or dreams, and she loves people who have purpose and are able to project that purpose into the world and for others. If she hadn’t gone into media and marketing? Mellano would have been a cartographer, which isn’t difficult to imagine with her globe hopping. She believes that everyone should live in another country and learn another culture to get perspective and depth in how they see the world She believes that hitting lows in life and business is ok, because, though the highs can be fun and energizing, the lows make you feel and think. In business, she is always trying to define the role of marketing automation, since it is a vital part of the industry, and thinks technical advances are exciting but can also be scary. For Mellano, one word has summed up her life so far: change. Through all the changes, Mellano says she has been building – independence, relationships, responsibilities, teams, capabilities and agencies. But change, to Mellano, is good and she loves people who embrace it.

On this week's #MediaSnack we meet with Pete Mitchell who is amongst the world’s most experienced and well-traveled media professionals. For the last couple of years, Pete has been part of Mondelez' highly respected global media team under the stewardship of Chief Media Officer Bonin Bough (now departed to a new career as a TV presenter) and the legendary CMO Dana Anderson. Pete has been based in Europe, Asia and the US over the years but is now back in London. We got together to discuss three main themes: What does Pete think about the much discussed Chief Media Officer role, what does it look like, what skills are needed to succeed? How likely are brands going to be bringing media capabilities into their organisation, what talent and resources is going to be required within brands? And how does this potentially change brands' relationships with media agencies? What is required for brands to move to a content rather than paid media strategy and is it realistic to aim to monetize brand content, making marketing a profit centre rather than a cost? At Mondelez, Bonin also had oversight of eCommerce, is this a trend likely to be repeated elsewhere? The Chief Media Officer role was one recommended by the Association of National Advertisers (ANA) in their Media Transparency Guidelines this year as a way brands should look to see media as an investment in growth rather than a cost to be managed downward. The ANA highlighted serious gaps in capability within brands to properly oversee media investments. The summary from our conversation with Pete is that the Media Officer role is a broad and complex one. But, is it too much for one person?

On this week’s #MediaSnack we devote the whole episode to reviewing the ANA’s Media Transparency Guidelines which were finally published this week after some delay. This draws to a conclusion the Association of National Advertisers’ year-long project to identify the scale of rebate and other non-transparent practices amongst US based media agencies and offer guidance to those advertisers (pretty much everyone) who may have been exposed to this practice or was entirely unaware of the risk. We look at the main points of ANA’s advice to marketers, including a strong suggestion that most marketers don’t currently have sufficient capabilities to oversee media management internally. They recommend appointing a Chief Media Officer, someone internally who can champion the role of media within the company, have more accountability for media as an investment for growth and someone who can define the relationship with the agency beyond just buying cheap media. We expect that the guidelines will now trigger many brands into action to upgrade their media skills and capabilities, to take back some control of media management from their agency if they have overly delegated this away. This, as regular viewers will know, is what ID Comms have been recommending for many years; marketers need to have control (ANA calls is “primacy”) over their own media investments. Those brands which do not will be at a serious disadvantage to those who decide to do the hard work to take back some control. For any brand looking to understand how to upgrade their own media behaviours, start by reviewing ID Comms 7Ts principles, the 7 media behaviours of successful marketers. This simplifies the major tasks and responsibilities of the Chief Media Officer, allowing them to benchmark their organisation and create a roadmap for improvements over time. One pleasant surprise as part of the ANA’s release was the inclusion of a media agency services contract. A template to guide marketers in creating the best media agency contract. This is a great asset, built on the good work that ISBA (the UK's marketer trade body) executed earlier in 2016. ISBA created a best practice media agency contract, ID Comms was heavily involved in the drafting of the contract and supporting guidelines so we can attest to its quality and robustness. The ANA have used ISBA’s template as a basis for their own version for US members. In our review, we believe that the ANA contract template is of best practice standard, but will be hard for advertisers to implement unless they have sufficient negotiation leverage over agencies to get them to accept these terms. That’s the next challenge for marketers, how to put all this stuff into practice. We certainly welcome the publication of the ANA's Media Transparency guidelines. We discuss that if advertisers adopt these guidelines then they will certainly be in a better position than they were 12 months ago. In that sense, the ANA have achieved their goal and done what they said they were going to do, the guidelines are sensible, reasonable, considered and fair. We highly commend the ANA for the rigorous process they have undertaken. We hope that, at the conclusion of the ANA media transparency investigations, this will draw a line under this difficult and toxic chapter for the industry and that advertisers and their agencies can build more productive relationships together for the future. If you have any responsibility of your company’s media investments, work with a media agency or work at a media agency, you need to be very well versed on this project. Happy reading, let us know what you think in the comments or email us at ID Comms.