Podcasts about creative selection inside apple

Apple @ Work is exclusively brought to you by Mosyle, the only Apple Unified Platform. Mosyle is the only solution that integrates in a single professional-grade platform all the solutions necessary to seamlessly and automatically deploy, manage & protect Apple devices at work. Over 45,000 organizations trust Mosyle to make millions of Apple devices work-ready with no effort and at an affordable cost. Request your EXTENDED TRIAL today and understand why Mosyle is everything you need to work with Apple. In this episode of Apple @ Work, I talk with Ken Kocienda (author of Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs) about Infactory and the role of getting the right data in LLM tools. Connect with Bradley Twitter LinkedIn Listen and subscribe Apple Podcasts Overcast Spotify Pocket Casts Castro RSS Listen to Past Episodes

What I learned from reading Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall. ----Come build relationships at the Founders Conference on July 29th-July 31st in Scotts Valley, California ----Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand.Get access to the World's Most Valuable Notebook for FoundersYou can search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----(1:30) Steve wanted Apple to make a product that was simply amazing and amazingly simple.(3:00) If you don't zero in on your bureaucracy every so often, you will naturally build in layers. You never set out to add bureaucracy. You just get it. Period. Without even knowing it. So you always have to be looking to eliminate it.  — Sam Walton: Made In America by Sam Walton. (Founders #234)(5:00) Steve was always easy to understand. He would either approve a demo, or he would request to see something different next time. Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.  — Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)(7:00) Watch this video. Andy Miller tells GREAT Steve Jobs stories. (10:00) Many are familiar with the re-emergence of Apple. They may not be as familiar with the fact that it has few, if any parallels.When did a founder ever return to the company from which he had been rudely rejected to engineer a turnaround as complete and spectacular as Apple's? While turnarounds are difficult in any circumstances they are doubly difficult in a technology company. It is not too much of a stretch to say that Steve founded Apple not once but twice. And the second time he was alone. —  Return to the Little Kingdom: Steve Jobs and the Creation of Appleby Michael Moritz.(15:00) If the ultimate decision maker is involved every step of the way the quality of the work increases.(20:00) "You asked the question, What was your process like?' I kind of laugh because process is an organized way of doing things. I have to remind you, during the 'Walt Period' of designing Disneyland, we didn't have processes. We just did the work. Processes came later. All of these things had never been done before. Walt had gathered up all these people who had never designed a theme park, a Disneyland. So we're in the same boat at one time, and we figure out what to do and how to do it on the fly as we go along with it and not even discuss plans, timing, or anything. We just worked and Walt just walked around and had suggestions." — Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow. (Founders #347)(23:00) The further you get away from 1 the more complexity you invite in.(25:00) Your goal: A single idea expressed clearly.(26:00) Jony Ive: Steve was the most focused person I've met in my life(28:00) Editing your thinking is an act of service.----Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand.Get access to the World's Most Valuable Notebook for FoundersYou can search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from rereading Walt Disney: The Triumph of the American Imagination by Neal Gabler. ----Get access to the World's Most Valuable Notebook for Founders You can read, reread, and search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----Join this email list if you want early access to any Founders live events and conferencesJoin my personal email list if you want me to email you my top ten highlights from every book I read ----Buy a super comfortable Founders sweatshirt (or hat) here ! ----(2:00) Disney's key traits were raw ingenuity combined with sadistic determination.(3:00) I had spent a lifetime with a frustrated, and often unemployed man, who hated anybody who was successful. — Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (Founders #242)(6:00) Disney put excelence before any other consideration.(11:00) Maybe the most important thing anyone ever said to him: You're crazy to be a professor she told Ted. What you really want to do is draw. Ted's notebooks were always filled with these fabulous animals. So I set to work diverting him. Here was a man who could draw such pictures. He should earn a living doing that. — Becoming Dr. Seuss: Theodor Geisel and the Making of an American Imagination by Brian Jay Jones. (Founders #161)(14:00) A quote about Edwin Land that would apply to Walt Disney too:Land had learned early on that total engrossment was the best way for him to work. He strongly believed that this kind of concentrated focus could also produce extraordinary results for others. Late in his career, Land recalled that his “whole life has been spent trying to teach people that intense concentration for hour after hour can bring out in people resources they didn't know they had.”  A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein. (Founders #134)(15:00) My parents objected strenuously, but I finally talked them into letting me join up as a Red Cross ambulance driver. I had to lie about my age, of course. In my company was another fellow who had lied about his age to get in. He was regarded as a strange duck, because whenever we had time off and went out on the town to chase girls, he stayed in camp drawing pictures.His name was Walt Disney.Grinding It Out: The Making of McDonald's by Ray Kroc. (Founders #293)(20:00) Walt Disney had big dreams. He had outsized aspirations.(22:00) A quote from Edwin Land that would apply to Walt Disney too: My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do.(24:00) Walt Disney seldom dabbled. Everyone who knew him remarked on his intensity; when something intrigued him, he focused himself entirely as if it were the only thing that mattered.(29:00) He had the drive and ambition of 10 million men.(29:00) I'm going to sit tight. I have the greatest opportunity I've ever had, and I'm in it for everything.(31:00) He seemed confident beyond any logical reason for him to be so. It appeared that nothing discouraged him.(31:00) You have to take the hard knocks with the good breaks in life.(32:00) Nothing wrong with my aim, just gotta change the target. — Jay Z(35:00) He sincerely wanted to be counted among the best in his craft.(43:00) He didn't want to just be another animation producer. He wanted to be the king of animation. Disney believed that quality was his only real advantage.(47:00) Walt Disney wanted domination. Domination that would make his position unassailable.(49:00) Disney was always trying to make something he could be proud of.(50:00) We have a habit of divine discontent with our performance. It is an antidote to smugness.— Eternal Pursuit of Unhappiness: Being Very Good Is No Good,You Have to Be Very, Very, Very, Very, Very Good by David Ogilvy and Ogivly & Mather.  (Founders #343)(53:00) While it is easy, of course, for me to celebrate my doggedness now and say that it is all you need to succeed, the truth is that it demoralized me terribly. I would crawl into the house every night covered in dust after a long day, exhausted and depressed because that day's cyclone had not worked. There were times when I thought it would never work, that I would keep on making cyclone after cyclone, never going forwards, never going backwards, until I died.— Against the Odds: An Autobiography by James Dyson (Founders #300)(56:00) He doesn't place a premium on collecting friends or socializing: "I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot."— The Red Bull Story by Wolfgang Fürweger (Founders #333)(1:02:00) Steve was at the center of all the circles.He made all the important product decisions.From my standpoint, as an individual programmer, demoing to Steve was like visiting the Oracle of Delphi.The demo was my question. Steve's response was the answer.While the pronouncements from the Greek Oracle often came in the form of confusing riddles, that wasn't true with Steve.He was always easy to understand.He would either approve a demo, or he would request to see something different next time.Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.He was always trying to ensure the products were as intuitive and straightforward as possible, and he was willing to invest his own time, effort, and influence to see that they were.Through looking at demos, asking for specific changes, then reviewing the changed work again later on and giving a final approval before we could ship, Steve could make a product turn out like he wanted.Much like the Greek Oracle, Steve foretold the future.— Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)(1:07:00) He griped that when he hired veteran animators he had to “put up with their Goddamn poor working habits from doing cheap pictures.” He believed it was easier to start from scratch with young art students and indoctrinate them in the Disney system.(1:15:00) I don't want to be relagated to the cartoon medium. We have worlds to conquer here.(1:17:00) Advice Henry Ford gave Walt Disney about selling his company: If you sell any of it you should sell all of it.(1:23:00) He kept a slogan pasted inside of his hat: You can't top pigs with pigs. (A reminder that we have to keep blazing new trails.)(1:25:00) Disney's Land: Walt Disney and the Invention of the Amusement Park That Changed the World by Richard Snow.(1:33:00) It is the detail. If we lose the detail, we lose it all.----Get access to Founders Notes ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from rereading George Lucas: A Life by Brian Jay Jones.----Get access to the World's Most Valuable Notebook for Founders at Founders Notes.comYou can read, reread, and search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----(0:01) George Lucas unapologetically invested in what he believed in the most: himself.(1:00) George Lucas is the Thomas Edison of the modern film industry.(1:30) A list of biographies written by Brian Jay Jones(6:00) Elon Musk interviewed by Kevin Rose (10:15) How many people think the solution to gaining quality control, improving fiscal responsibility, and stimulating technological innovation is to start their own special-effects company? But that's what he did.(17:00) When I finally discovered film, I really fell madly in love with it. I ate it. I slept it. 24 hours a day. There was no going back.(18:00) Those on the margins often come to control the center. (Game of Thrones)(21:00) As soon as I made my first film, I thought, Hey, I'm good at this. I know how to do this. From then on, I've never questioned it.(23:00) He was becoming increasingly cranky about the idea of working with others and preferred doing everything himself.(34:00) Francis Ford Coppola: A Filmmaker's Life by Michael Schumacher. (Founders #242)(42:00) The film Easy Rider was made for $350,000. It grossed over $60 million at the box office.(45:00) The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley by Jimmy Soni. (Founders #233)A Mind at Play: How Claude Shannon Invented the Information Age by Jimmy Soni and Rob Goodman (Founders #95)Steve Jobs & The NeXT Big Thing by Randall Stross. (Founders #77)(47:00) What we're striving for is total freedom, where we can finance our pictures, make them our way, release them where we want them released, and be completely free. That's very hard to do in the world of business. You have to have the money in order to have the power to be free.(49:00) You should reject the status quo and pursue freedom.(49:00) People would give anything to quit their jobs. All they have to do is do it. They're people in cages with open doors.(51:00) Stay small. Be the best. Don't lose any money.(59:00) That was a very dark period for me. We were in dire financial strait. I turned that down [directing someone else's movie] at my bleakest point, when I was in debt to my parents, in debt to Francis Coppola, in debt to my agent; I was so far in debt I thought I'd never get out. It took years to get from my first film to my second film, banging on doors, trying to get people to give me a chance. Writing, struggling, with no money in the bank… getting little jobs, eking out a living. Trying to stay alive, and pushing a script that nobody wanted.(1:02:00) “Opening this new restaurant might be the worst mistake I've ever made."Stanley [Stanley Marcus of Neiman Marcus] set his martini down, looked me in the eye, and said, "So you made a mistake. You need to understand something important. And listen to me carefully: The road to success is paved with mistakes well handled."His words remained with me through the night. I repeated them over and over to myself, and it led to a turning point in the way I approached business.Stanley's lesson reminded me of something my grandfather Irving Harris had always told me:“The definition of business is problems."His philosophy came down to a simple fact of business life: success lies not in the elimination of problems but in the art of creative, profitable problem solving. The best companies are those that distinguish themselves by solving problems most effectively.Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer. (1:05:00) My thing about art is that I don't like the word art because it means pretension and bullshit, and I equate those two directly. I don't think of myself as an artist. I'm a craftsman. I don't make a work of art; I make a movie.(1:06:00) I know how good I am. American Graffiti is successful because it came entirely from my head. It was my concept. And that's the only way I can work.(1:09:00) Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)(1:21:00) The budget for Star Wars was $11 million. In brought in $775 million at the box office alone!(1:25:00) Steven Spielberg made over $40 million from the original Star Wars. Spielberg gave Lucas 2.5% of Close Encounters of the Third Kind and Lucas gave Spielberg 2.5% of Star Wars. That to 2.5% would earn Spielberg more than $40 million over the next four decades.----Get access to the World's Most Valuable Notebook for Founders at Founders Notes.com----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading Relentless: From Good to Great to Unstoppable by Tim Grover and Winning: The Unforgiving Race to Greatness by Tim Grover. ----Get access to the World's Most Valuable Notebook for Founders at Founders Notes----Follow Founders Podcast on YouTube ----(3:00) What I am giving you is insight into the mentality of those who have found unparalleled success by trusting their own instincts.(3:00) Mozart: A Life by Paul Johnson. (Founders #240)(6:00) Michael was the best because he was relentless about winning. No matter how many times he won he always wanted more and he was always willing to do whatever it took to get it.(6:00) Michael never cared about achieving mere greatness. He cared about being the best ever.(7:00) These are the most driven individuals you'll ever know, with an unmatched genius for what they do: they don't just perform a job, they reinvent it.(8:00) Alex Rodriguez interviews Kobe Bryant (11:00) The most important thing, the one thing that defines and separates him from any other competitor: He's addicted to the exquisite rush of success and he'll alter his entire life to get it.(11:00) The mind will play tricks on you. The mind was telling you that you couldn't go any further. The mind was telling you how much it hurt. The mind was telling you these things to keep you from reaching your goal. But you have to see past that, turn it all off if you are going to get where you want to be. ——Driven From Within by Michael Jordan and Mark Vancil. (Founders #213)(12:30) If one thing separated Michael from every other player, it was his stunning ability to block out everything and everyone else. He was able to shut out everything except his mission.(14:00) At some point you made something simple into something complicated.(16:00) Being at the extreme in your craft is very important in the age of leverage. The best person in the world at anything gets to do it for everyone.(20:00) A 600 page biography of Kobe Bryant: The Life of Kobe Bryant by Roland Lazenby. (Founders #272)(21:00) This could be an ad for FOUNDERS NOTES The greats never stop learning.All the hours of work have created an unstoppable internal resource you can draw on in any situation.(22:00) Mostly he tested himself. It seemed that he discovered the secret quite early in his competitive life: the more pressure he heaped on himself the greater his ability to rise to the occasion.— Michael Jordan: The Life by Roland Lazenby. (Founders #212)(23:00) Kobe and Ahmad Rashad interview(23:00) Be indifferent to the opinions of other people. Michael does not care what you think. Kobe does not care what you think. There is no one that can hold them to a higher standard than themselves.(34:00) How Kobe Bryant knew he was going to win a lot of championships:It was easy to size other players up in the NBA. I found that a lot of guys played for financial stability. Once they got that financial stability the passion, the work ethic, and the obsessiveness was gone. Once I saw that I thought, “This is going to be like taking candy from a baby. No wonder Michael Jordan wins all these fucking championships.”(35:00) Michael Jordan worked on consistency, relentlessly.(49:00) A good competitor always evaluates his oppenent. And you understand him for what he really is. You never try to give him confidence you try to take it at all times. — Michael Jordan video(53:00) Everyone wanted to be like Mike. Mike did not want to be like anyone else.(1:07:00) Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)(1:07:00) Stop adding. Start deleting. Winning demands total focus.(1:11:00)  It started with hope.It started with hope.We went from a shitty team to one of the all time greatest dynasties.All you needed was one little match to start that whole fire.----Get access to the World's Most Valuable Notebook for Founders at Founders Notes----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading Anna: The Biography by Amy Odell. ----1. If you need tax prep and bookkeeping check out betterbookkeeping.com/founders. It's like having a full time CFO and super cheap grandpa sitting on your shoulder. 2. Vesto makes it easy for you to invest your businesses idle cash. Schedule a demo with Vesto's founder Ben and tell him David from Founders sent you. Here's the legal disclosures to make the lawyers happy:Vesto Advisors, LLC (“Vesto”) is an SEC registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. More information about Vesto and our partnership can be found hereWe are entitled to compensation for promoting Vesto Advisors, LLC. Accordingly, we have an incentive to endorse Vesto and its team and services. We are not current advisory clients of the Vesto.3. I went to Notre Dame and spoke to the Art of Investing class. You can listen to the full conversation here. ----(8:00) She knows the ecosystem in which she operates better than anyone.(8:30) If Anna had a personal tag line it would be: I just have to make sure things are done right.(16:00) He had a desk with nothing on it except a buzzer underneath, so that when he was done with you, which was in about five minutes, his assistant could come in and whisk you away.(17:00) What is the number one thing you hope people learn from you? To be decisive and clear.(19:00) The Vogue 100 is a private club whose members pay $100,000 a year just for access to Anna.(29:00) She did not second guess herself.(30:00) She was meticulous about everything.(32:00) Her focus was singular. She was very clear minded about wanting to do work that she thought was the best.(38:00) She knew that killing stories was necessary to let people know that you had standards.(41:00) Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda. (Founders #281)(44:00) Anna ran the magazine with iron fisted discipline.(48:00) With Anna you get two minutes. The second minute is a courtesy.(49:00) It is slothful not to compress your thoughts. — Winston Churchill(52:00) Anna intentionally builds relationships with the most powerful people in her industry.(52:00) Anna saw the potential for the industry and how she can expand the power and the influence that her individually, and Vogue as a brand, by just combining all these people that are already in the ecosystem and then intentionally putting them together. When they work together it becomes stronger. And as a result of what she created, the whole is greater than the sum of its parts.(53:30) The power she has cannot be understated. The way in which she accumulated the power was fascinating. She aligned everybody's interest, with her at the center.(1:05:00) She's not just building up a personal brand. She's not just building up Vogue. She's building up the entire industry.(1:06:00) Relationships last longer than money.(1:06:00) Resist any cheapening of the brand, however popular and lucrative it might be in the short term.(1:08:00) Anna told him don't spend any time and money building out the perfect store in New York. Just roll racks into the unfinished space and start selling clothes. (He ignored this advice and went out of business)(1:11:00) More resources:Front Row: Anna Wintour: The Cool Life and Hot Times of Vogue's Editor in Chief by Jerry Oppenheimer The September Issue (Documentary)The Devil Wears Prada (Movie)73 Questions with Anna Wintour73 More Questions with Anna Wintour ----Get access to the World's Most Valuable Notebook for Founders at Founders Notes.com----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast 

Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Superhuman—The fastest email experience ever made | Vanta—Automate compliance. Simplify security.—Noah Weiss is Chief Product Officer at Slack, where he leads all aspects of the product organization, including the self-service SMB business, the team that launched huddles and clips, and the search and machine-learning teams. Prior to Slack, Noah served as SVP of Product at Foursquare. He started his career at Google, leading the structured data search team and working on display ads. In today's episode, we discuss:• The top 10 traits of great PMs• How “complaint storms” helped Slack teams foster empathy• How Slack's product team is approaching AI• “Comprehension desirability” and other key factors leading to Slack's success• Why you should be customer-aware but not customer-obsessed• Important areas of growth for both new PMs and senior PMsCurious to learn more about Slack? You can try Slack Pro and get 50% off using this link.—Find the transcript at: https://www.lennyspodcast.com/the-10-traits-of-great-pms-how-ai-will-impact-your-product-and-slacks-product-development-process/—Where to find Noah Weiss:• Twitter: https://twitter.com/noah_weiss• LinkedIn: https://www.linkedin.com/in/noahw/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Noah's background(04:22) Noah's advice on new parenthood(07:23) Lessons learned from leading product at Foursquare(11:33) Advice for working with strongly opinionated founders(14:14) Thinking of involvement on a U-shaped curve(16:53) Principles at Slack(19:32) Implementing ML, AI, and LLMs in meaningful ways(25:11) How Slack structures AI teams(26:59) Complaint storms and how they help foster empathy(30:01) Slack's approach to prioritization (32:26) How delight is baked into the DNA of Slack(34:41) How Slack thinks about competition (38:04) Building a culture that takes big bets(41:40) Rituals at Slack(44:51) How Slack unlocked new levers of growth and revived their self-serve business(52:01) Slack's early success and the factors that made them successful (58:08) Slack's pilot programs for testing new features(1:02:03) Noah's famous blog post: “The 10 Traits of Great Product Managers”(1:10:15) Book recommendations to improve your writing(1:12:30) Managing up and the importance of data fluency(1:14:54) The most important skills to improve as an early-career PM and as a senior PM(1:17:16) Lightning round—Referenced:• Emily Oster: https://emilyoster.net/• Dennis Crowley: https://denniscrowley.com/• Stewart Butterfield on Twitter: https://twitter.com/stewart• Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability: https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515• Gustav Söderström on Lenny's Podcast: https://www.lennyspodcast.com/lessons-from-scaling-spotify-the-science-of-product-taking-risky-bets-and-how-ai-is-already-impacting-the-future-of-music-gustav-soderstrom-co-president-cpo-and-cto-at-spotify/• Seth Godin: https://seths.blog/• Noah's blog post on the 10 traits of great PMs: https://medium.com/@noah_weiss/10-traits-of-great-pms-a7776cd3d9cd• Five Dangerous Myths about Product Management: https://medium.com/@noah_weiss/five-dangerous-myths-about-product-management-d1d852ed02a2• Paul Graham: http://paulgraham.com/• Ben Horowitz on Twitter: https://twitter.com/bhorowitz• On Writing: A Memoir of the Craft: https://www.amazon.com/Writing-Memoir-Craft-Stephen-King/dp/1982159375• On Writing Well: The Classic Guide to Writing Nonfiction: https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548• Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer: https://www.amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492• Several Short Sentences About Writing: https://www.amazon.com/Several-Short-Sentences-About-Writing/dp/0307279413• Paige Costello on Twitter: https://twitter.com/paigenow• Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs: https://www.amazon.com/Creative-Selection-Inside-Apples-Process/dp/1250194466• The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail: https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation/dp/1633691780• Radical Candor: https://www.amazon.com/Radical-Candor-Revised-Kim-Scott/dp/1250258405• Leadership: In Turbulent Times: https://www.amazon.com/Leadership-Turbulent-Doris-Kearns-Goodwin/dp/1476795924• Succession on HBO: https://www.hbo.com/succession• The Bear on Hulu: https://www.hulu.com/series/the-bear-05eb6a8e-90ed-4947-8c0b-e6536cbddd5f• Nanit: https://www.nanit.com/• Snoo: https://www.happiestbaby.com/products/snoo-smart-bassinet• Uppababy: https://uppababy.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

What I learned from rereading Jeff Bezos' Shareholder Letters (for the 3rd time!) Read Jeff's letter in book form: Invent and Wander: The Collected Writings of Jeff Bezos or for free online: Amazon Investor Relations—This episode is brought to you by: Tiny: Tiny is the easiest way to sell your business. Quick and straightforward exits for Founders.—Follow one of my favorite podcasts Invest Like The Best  Subscribe to listen to Founders Premium — Subscribers can now ask me questions directly which I will answer in Ask Me Anything (AMA) episodes [2:30] Amazon hopes to create an enduring franchise[3:00] Because of our emphasis on the long term, we may make decisions and weigh trade-offs differently than some companies.[4:00] We will continue to focus relentlessly on our customers.[4:00] We will work hard to spend wisely and maintain our lean culture. We understand the importance of continually reinforcing a cost-conscious culture.[4:00] We set out to offer customers something they simply could not get any other way.[5:00] Word of mouth remains the most powerful customer acquisition tool that we have.[5:00] We are working to build something important, something that matters to our customers, something that we can all tell our grandchildren about. Such things aren't meant to be easy.[6:00] "To read Bezos' shareholder letters is to get a crash course in running a high-growth internet business from someone who mastered it before any of the playbooks were written." — From CB Insights[7:00] Common themes repeated in Jeff's letters:more innovation is ahead of usit is still early — the opporunity —if we execute well — is enourmouswe will move quicklywe will endure. amazon will be a durable long lasting companywe will focus on cash flowonce in a lifetime opportunities will be risky (jeff gave himself a 30% chance of success at best)customer obsession is our north star. it is what we will bet the company on.BOLD frugal lean culture that sam walton would approve ofthis will be hard — all valuable things arewe will have to learn along the way[8:00] Sam Walton: Made In America by Sam Walton. (Founders #234)[11:00] I would love to ask Jeff the question, “If you could only have one word to describe you on your tombstone, what would it be?” My guess is he would pick “relentless.”[16:00] We believe we have reached a "tipping  point," where this platform allows us to launch new ecommerce businesses faster, with a higher quality of customer experience, a lower incremental cost, a higher chance of success, and a faster path to scale and profitability than any other company. (A company that builds companies)[17:00] Made in Japan: Akio Morita and Sony by Akio Morita. (Founders #102)[19:00] We will continue to invest heavily in introductions to new customers. Though it's sometimes hard to imagine with all that has happened in the last five years, this remains Day 1 for ecommerce, and these are the early days of category formation where many customers are forming relationships for the first time. We must work hard to grow the number of customers who shop with us. (He was right about this — what is the lifetime value of an Amazon customer over 17 years?)[21:00] To us, operational excellence implies two things: delivering continuous improvement in customer experience and driving productivity, margin, efficiency, and asset velocity across all our businesses.Often, the best way to drive one of these is to deliver the other.For instance, more efficient distribution yields faster delivery times, which in turn lowers contacts per order and customer service costs. These, in turn, improve customer experience and build brand, which in turn decreases customer acquisition and retention costs.[22:00] Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda (Founders #281)[24:00] Jeff Bezos on The Electricity Metaphor for the Web's Future[27:00] Repeat this loop: Focus on cost improvement makes it possible for us to afford to lower prices, which drives growth. Growth spreads fixed costs across more sales, reducing cost per unit, which makes possible more price reductions. Customers like this, and it's good for shareholders. Please expect us to repeat this loop.[29:00] The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone. (Founders #179)[35:00] My Life and Work by Henry Ford. (Founders #266)[40:00] Jeff Bezos is unapologetically extreme. He is already the best and still wants to be better.[41:00] This part is incredible— on the need for good judgement and why data may lead you to make the wrong decision:Our quantitative understanding of elasticity is short-term. We can estimate what a price reduction will do this week and this quarter. But we cannot numerically estimate the effect that consistently lowering prices will have on our business over five years or ten years or more. Our judgment is that relentlessly returning efficiency improvements and scale economies to customers in the form of lower prices creates a virtuous cycle that leads over the long term to a much larger dollar amount of free cash flow, and thereby to a much more valuable Amazon.[43:00] Don't build an undifferentiated commodity business. — Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel. (Founders #278)[44:00] Differentiation is survival.[49:00] Missionaries build better products.[50:00] Long-term thinking levers our existing abilities and lets us do new things we couldn't otherwise contemplate. It supports the failure and iteration required for invention, and it frees us to pioneer in unexplored spaces. Seek instant gratification-or the elusive promise of it-and chances are you'll find a crowd there ahead of you. Long-term orientation interacts well with customer obsession. If we can identify a customer need and if we can further develop conviction that that need is meaningful and durable, our approach permits us to work patiently for multiple years to deliver a solution.[52:00] Problems are just opportunities in work clothes.[53:00] Similar idea said two different ways:Jeff Bezos: The financial results for 2009 reflect the cumulative efforts of 15 years of customer experience improvements.Peter Thiel: If you focus on near-term growth above all else, you miss the most important question you should be asking: will this business still be around a decade from now?[55:00] The most radical and transformative of inventions are often those that empower others to unleash their creativity—to pursue their dreams.[57:00] A dreamy business offering has at least four characteristics.—Customers love it—It can grow to very large size—It has strong returns on capital—It's durable in time-with the potential to endure for decades.When you find one of these get married.[1:03:00] Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. — Inside Steve's Brain by Leander Kahney. (Founders #204)[1:03:00] I believe high standards are teachable. High standards are contagious.  —Jeff Bezos[1:04:00] Leaders have relentlessly high standards. Many people may think these standards are unreasonably high.[1:07:00] The key point here is that you can improve results through the simple act of teaching scope-that a great memo probably should take a week or more.[1:10:00] Differentiation is Survival and the Universe Wants You to be TypicalIn what ways does the world pull at you in an attempt to make you normal?How much work does it take to maintain your distinctiveness?To keep alive the thing or things that make you special?We all know that distinctiveness – originality – is valuable.What I'm asking you to do is to embrace how much energy it takes to maintain that distinctiveness.The world wants you to be typical – in a thousand ways, it pulls at you.Don't let it happen.Subscribe to listen to Founders Premium — Subscribers can now ask me questions directly which I will answer in Ask Me Anything (AMA) episodes —I use Readwise to organize and remember everything I read. You can try Readwise for 60 days for free https://readwise.io/founders/—“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from rereading Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda.This episode is brought to you by: Tiny: Tiny is the easiest way to sell your business. Quick and straightforward exits for Founders.Follow one of my favorite podcasts Invest Like The Best  Subscribe to listen to Founders Daily — (a new Founders AMA feed will be added as an extra benefit very soon!)[2:01] We're going to relentlessly chase perfection, knowing full well we will not catch it, because perfection is not attainable. But we are going to relentlessly chase it because, in the process, we will catch excellence.[2:01] I'm not remotely interested in being just good.[3:00] Gentlemen, this is the most important play we have. It's the play we must make go. It's the play that we will make go. It's the play that we will run again, and again, and again.[4:00] In any complex effort, communicating a well-articulated vision for what you're trying to do is the starting point for figuring out how to do it.[4:00] A significant part of attaining excellence in any field is closing the gap between the accidental and intentional, to achieve not just a something, or even an everything, but a specific and well-chosen thing.[6:00] Every day at Apple was like going to school, a design-focused, high-tech, product-creation university.[8:00] A story about Steve's clarity of thought.[9:00] Although Steve's opinions and moods could be hard to anticipate, he was utterly predictable when it came to his passion for products. He wanted Apple products to be great.[11:00] The decisiveness of Steve Jobs.[16:00] Steve wasn't merely interested in paying lip service to this goal. He demanded action. Steve found the time to attend a demo review so he could see it. His involvement kept the progress and momentum going.[17:00] Put yourself in your customer's shoes. Hack away the unessential.[17:00] People do not care about your product as much as you do. You have to make it simple and easy to use right from the start.[18:00] Steve Jobs believed that stripping away nonessential features made products easier for people to learn from the start and easier to use over time.[19:00] Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall[22:00] Don't rest on your laurels. Steve said: “I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.”[24:00] The sooner we started making creative decisions the more time there was to refine and improve those decisions. (The sooner you start the more time you will have to get it right.)[26:00] The simple transaction of buying a song, and of handing over a credit card number to Apple in order to so, became part of what Steve had begun calling “the Apple experience." As a great marketer, Steve understood that every interaction a customer had with Apple could increase or decrease his or her respect for the company. As he put it, a corporation "could accumulate or withdraw credits" from its reputation, which is why he worked so hard to ensure that every single interaction a customer might have with Apple-from using a Mac to calling customer support to buying a single from the iTunes store and then getting billed for it-was excellent. —— Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (Founders #265)[29:00] Studying great work from the past provides the means of comparison and contrast and lets us tap into the collective creativity of previous generations. The past is a source of the timeless and enduring.[29:00] Design is how it works. —Steve Jobs[31:00] Hackers and Painters by Paul Graham (Founders #275, 276, 277)[34:00] Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney. (Founders #178)[37:00] Our clarity of purpose kept us on track.[38:00] Concentrating keenly on what to do helped us block out what not to do.[40:00] Steve Jobs on the importance of working at the intersection of liberal arts and technology:“The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and liberal arts, to be able to get the best of both, to make extremely advanced products from a technology point of view, but also have them be intuitive, easy to use, fun to use, so that they really fit the users. The users don't have to come to them, they come to the user.”[42:00] Steve Jobs provided his single-minded focus on making great products, and his vision motivated me.Subscribe to listen to Founders Daily—I use Readwise to organize and remember everything I read. You can try Readwise for 60 days for free https://readwise.io/founders/—“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

In today's episode of Category Visionaries, we speak with Achuthanand Ravi, CEO of Kula, a global-facing tech-forward recruitment automation platform helping recruiters across a whole range of industries manage their workflows more efficiently. Finding himself in the recruitment space almost by accident, Achuthanand has worked his way through a whole range of tech companies, giving him insights into the challenges of recruiting top talent, and how they could be overcome through automation technology. In little over a year, Kula has transformed from a fresh startup into a global company with interests in India and America, adopting a function-agnostic, region-agnostic and open position promising to revolutionize the rapidly transforming recruitment sector in a post-pandemic, remote working economy. Topics Discussed: Being successful in India without necessarily becoming an Engineer or Doctor, and how Achuthanand found his way into recruitment How Kula engages with its clients' main recruitment channels, and how their solutions set them apart from the competition Building a global brand from the bottom up, getting a foot hold across America and India Why technology came so late to the HR sector compared to sales and marketing How the uptick in HRtech promises a dynamic new global workforce Why Kula is the only platform running a recruiter-specific solution, and why they want to make everyone in every organization a recruiter The challenges of spread and scale for contemporary marketing, and why automation is key   Favorite book:  Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

What I learned from reading Edison: A Biography by Matthew Josephson.--Support Founders' sponsors: Tegus is a search engine for business knowledge that's used by founders, investors, and executives. It's incredible what they're building. Try it for free by visiting Tegus.and Sam Hinkie's unique venture capital firm 87 Capital. If i was raising money and looking for a long term partner Sam is the first person I would call. If you are the kind of founder that we study on this podcast and you are looking for a long term partner go to 87capital.comand Get 60 days free of Readwise. It is the best app I pay for. I couldn't make Founders without it.—[8:00] Podcast starts [8:26] He had known how to gather interest, faith, and hope in the success of his projects.[9:31] I think of this episode as part 5 in a 5 part series that started on episode 263:#263 Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg.#264 Instant: The Story of Polaroid by Christopher Bonanos. #265 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli#266 My Life and Work by Henry Ford.[11:20] Follow your natural drift. —Charlie Munger[11:54] Warren Buffett: “Bill Gates Sr. posed the question to the table: What factor did people feel was the most important in getting to where they'd gotten in life? And I said, ‘Focus.' And Bill said the same thing.” —Focus and Finding Your Favorite Problems by Frederik Gieschen[12:46] Focus! A simple thing to say and a nearly impossible thing to do over the long term.[15:51] We have a picture of the boy receiving blow after blow and learning that there was inexplicable cruelty and pain in this world.[19:49] He is working from the time the sun rises till 10 or 11 at night. He is 11 years old.[19:58] He reads the entire library. Every book. All of them.[21:52] At this point in history the telegraph is the leading edge of communication technology in the world.[23:01] My refuge was a Detroit public library. I started with the first book on the bottom shelf and went through the lot one by one. I did not read a few books. I read the library.[23:21] Runnin' Down a Dream: How to Succeed and Thrive in a Career You Love by Bill GurleyBlake Robbins Notes on Runnin' Down a Dream: How to Succeed and Thrive in a Career You LoveGreatness isn't random. It is earned. If you're going to research something, this is your lucky day. Information is freely available on the internet — that's the good news. The bad news is that you now have zero excuse for not being the most knowledgeable in any subject you want because it's right there at your fingertips.[29:00] Why his work on the telegraph was so important to everything that happened later in his life: The germs of many ideas and stratagems perfected by him in later years were implanted in his mind when he worked at the telegraph. He described this phase of his life afterward, his mind was in a tumult, besieged by all sorts of ideas and schemes. All the future potentialities of electricity obsessed him night and day. It was then that he dared to hope that he would become an inventor.[31:29] Edison's insane schedule: Though he had worked up to an early hour of the morning at the telegraph office, Edison began reading the Experimental Researches In Electricity (Faraday's book) when he returned to his room at 4 A.M. and continued throughout the day that followed, so that he went back to his telegraph without having slept. He was filled with determination to learn all he could.[32:38] All the Thomas Edison episodes:The Wizard of Menlo Park: How Thomas Alva Edison Invented The Modern World by Randall Stross (Founders #3)Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World by Jill Jonnes. (Founders #83)The Vagabonds: The Story of Henry Ford and Thomas Edison's Ten-Year Road Tripby Jeff Guinn. (Founders #190)[32:57] Having one's own shop, working on projects of one's own choosing, making enough money today so one could do the same tomorrow: These were the modest goals of Thomas Edison when he struck out on his own as full-time inventor and manufacturer. The grand goal was nothing other than enjoying the autonomy of entrepreneur and forestalling a return to the servitude of employee. —The Wizard of Menlo Park: How Thomas Alva Edison Invented The Modern World by Randall Stross[40:54] Dark Genius of Wall Street: The Misunderstood Life of Jay Gould, King of the Robber Barons by Edward J. Renehan Jr. (Founders #258)[48:00] It's this idea where you can identify an opportunity because you have deep knowledge about one industry and you see that there is an industry developing  parallel to the industry that you know about. Jay Gould saw the importance of the telegraph industry in part because telegraph lines were laid next to railraod tracks.[49:17] Edison describes the fights between the robber barons as strange financial warfare.[54:35] You should build a company that you actually enjoy working in.[55:47] Don't make this mistake:John Ott who served under Edison for half a century, at the end of his life described the "sacrifices" some of Edison's old co-workers had made, and he commented on their reasons for so doing."My children grew up without knowing their father," he said. "When I did get home at night, which was seldom, they were in bed.""Why did you do it?" he was asked."Because Edison made your work interesting. He made me feel that I was making something with him. I wasn't just a workman. And then in those days, we all hoped to get rich with him.”[57:26] Don't try to sell a new technology to an exisiting monopoly. Western Union was a telegraphy monopoly: He approached Western union people with the idea of reproducing and recording the human voice, but they saw no conceivable use for it![58:07] Against The Odds: An Autobiography by James Dyson (Founders #200)[59:42] Passion is infectious. No Better Time: The Brief, Remarkable Life of Danny Lewin, the Genius Who Transformed the Internet by Molly Knight Raskin. (Founders #24)[1:01:23] For more detail on the War of the Currents listen to episode 83 Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World by Jill Jonnes.[1:03:05] From the book Empire of Light: And so it was that J. Pierpont, Morgan, whose house had been the first in New York to be wired for electricity by Edison but a decade earlier, now erased Edison's name out of corporate existence without even the courtesy of a telegram or a phone call to the great inventor.Edison biographer Matthew Josephson wrote, "To Morgan it made little difference so long as it all resulted in a big trustification for which he would be the banker."Edison had been, in the vocabulary of the times, Morganized.[1:06:03] One of Thomas Edison's favorite books: Toilers of The Sea by Victor Hugo[1:08:26] “The trouble with other inventors is that they try a few things and quit. I never quit until I get what I want.” —Thomas Edison[1:08:35] “Remember, nothing that's good works by itself. You've gotta make the damn thing work.” —Thomas Edison[1:12:04] The Fish That Ate the Whale: The Life and Times of America's Banana Kingby Rich Cohen. (Founders #255)[1:12:58] He (Steve Jobs) was always easy to understand.He would either approve a demo, or he would request to see something different next time.Whenever Steve reviewed a demo, he would say, often with highly detailed specificity, what he wanted to happen next.He was always trying to ensure the products were as intuitive and straightforward as possible, and he was willing to invest his own time, effort, and influence to see that they were.Through looking at demos, asking for specific changes, then reviewing the changed work again later on and giving a final approval before we could ship, Steve could make a product turn out like he wanted.— Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda (Bonus episode between Founders #110 and #111)[1:15:48] Charles Kettering is the 20th Century's Ben Franklin. — Professional Amateur: The Biography of Charles Franklin Kettering by Thomas Boyd (Founders #125)—Get 60 days free of Readwise. It is the best app I pay for. I could not make Founders without—“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from rereading Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli--Support Founders sponsors: Tegus streamlines the investment research process so you can get up to speed and find answers to critical questions on companies faster and more efficiently. The Tegus platform surfaces the hard-to-get qualitative insights, gives instant access to critical public financial data through BamSEC, and helps you set up customized expert calls. It's all done on a single, modern SaaS platform that offers 360-degree insight into any public or private company. As a listener, you can take Tegus for a free test drive by visiting Tegus. And until 2023 every Tegus license comes with complimentary access to BamSec by Tegus.and Sam Hinkie's unique venture capital firm 87 Capital. If i was raising money and looking for a long term partner Sam is the first person I would call. If you are the kind of founder that we study on this podcast and you are looking for a long term partner go to 87capital.com--[3:11] His mind was never a captive of reality.[5:16] A complete list of every Founders episode on Steve Jobs and the founders Steve studied: Steve Jobs's Heroes[7:15] Steve Jobs and The Next Big Thing by Randall Stross (Founders #77)[9:05] Steve Job's Commencement Address[9:40] Driven and curious, even when things were tough, he was a learning machine.[10:20] He learned how to manage himself.[12:45] Anything could be figured out and since anything could be figured out anything could be built.[14:10] It was a calculation based on arrogance. — The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen (Founders #255)[18:00] We were no longer aiming for the handful of hobbyists who liked to assemble their own computers. For every one of them there were a thousand people who would want the machine to be ready to run.[17:40] He was a free thinker whose ideas would often run against the conventional wisdom of any community in which he operated.[19:55] He had no qualms about calling anyone up in search of information or help.[20:40] I've never found anybody who didn't want to help me when I've asked them for help.I've never found anyone who's said no or hung up the phone when I called. I just asked.Most people never pick up the phone and call. Most people never ask.[21:50] First you believe. Then you work on getting other people to share your belief.[24:55] All the podcasts on Edwin Land:Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #263)A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein (Founders #134)Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #133)The Instant Image: Edwin Land and the Polaroid Experienceby Mark Olshaker (Founders #132)Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid (Founders #40)[25:00] My friend Frederick's newsletter I was interviewed for[30:20] He was an extraordinary speaker and he wielded that tool to great effect.[31:00] Never underestimate the value of an ally. — Estée Lauder: A Success Story by Estée Lauder. (Founders #217)[32:50] If you go to sleep on a win you're going to wake up with a loss.[33:00] Hard Drive: Bill Gates and the Making of the Microsoft Empire by James Wallace and Jim Erickson (Founders #140)[34:20] Software development requires very little capital investment. It is basically intellectual capital. The main cost is the labor required to design and test it. There's no need for expensive factories. It can be replicated endlessly for practically nothing.[38:10] He cared passionately and he never dialed it in.[39:45] To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History by Lawrence Levy (Founders #235)[42:58] Time carries most of the weight.[43:30] People that are learning machines and then refuse to quit are incredibly hard to beat. Steve jobs was a learning machine who refused to quit.[44:17] Steve Jobs and The Next Big Thing by Randall Stross (Founders #77)[49:40] Creativity Inc by Ed Catmull[50:30] There were times when the reactions against Steve baffled Steve.I remember him sometimes saying to me: Why are they upset?What that said to me was that he didn't intend to get that outcome. It was a lack of skill as opposed to meanness. A lack of skill of dealing with other people.[55:50] Creative thinking, at its best, is chalk full of failures and dead ends.[56:40] Successful people listen. Those that don't listen don't last long. —Michael Jordan: The Life by Roland Lazenby. (Founders #212) [58:40] You can't go to the library and find a book titled The Business Model for Animation. The reason you can't is because there's only been one company Disney that's ever done it well, and they were not interested in telling the world how lucrative it was.[1:01:20] The company is one of the most amazing inventions of humans.[1:02:25] The only purpose for me in building a company is so that the company can make products. One is a means to the other.[1:04:00] Personal History by Katherine Graham (Founders #152)[1:10:11] Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs by Ken Kocienda[1:11:12] What am I focusing on that sets me apart from my competitors?[1:13:00] The channel? We lost $2 billion last year. Who gives a fuck about the channel?[1:15:21] Time carries most of the weight. Stay in the game as long as possible.[1:16:41] The information he'd glean would go into the learning machine that was his brain. Sometimes that's where it would sit, and nothing would happen. Sometimes he'd concoct a way to combine it with something else he'd seen, or perhaps to twist it in a way to benefit an entirely different project altogether. This was one of his great talents, the ability to synthesize separate developments and technologies into something previously unimaginable.—Get 60 days free of Readwise. It is the best app I pay for. I could not make Founders without it.----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Listen to every full episode for $10 a month or $99 a year. The key ideas you'll learn pays for the subscription cost thousands of times over.On Steve Jobs#5 Steve Jobs: The Biography#19 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader#76 Return To The Little Kingdom: Steve Jobs and The Creation of Apple#77 Steve Jobs & The NeXT Big Thing#204 Inside Steve Jobs' Brain#214 Steve Jobs: The Exclusive Biography#235 To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment HistoryBonus Episodes on Steve JobsInsanely Simple: The Obsession That Drives Apple's Success (Between #112 and #113)Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs (Between #110 and #111)On Jony Ive and Steve Jobs#178 Jony Ive: The Genius Behind Apple's Greatest ProductsOn Ed Catmull and Steve Jobs#34 Creativity Inc: Overcoming The Unseen Forces That Stand In The Way of True InspirationOn Steve Jobs and several other technology company founders#157 The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution#208 In the Company of Giants: Candid Conversations With the Visionaries of the Digital WorldSTEVE JOBS'S INFLUENCES Edwin Land#40 Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid#132 The Instant Image: Edwin Land and The Polaroid Experience#133 Land's Polaroid: A Company and The Man Who Invented It#134 A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent WarBob Noyce and Andy Grove#8 The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company#159 Swimming Across#166 The Man Behind the Microchip: Robert Noyce and the Invention of Silicon ValleyNolan Bushnell#36 Finding The Next Steve Jobs: How to Find, Keep, and Nurture TalentAkio Morita#102 Made in Japan: Akio Morita and SonyWalt Disney#2 Walt Disney: The Triumph of the American Imagination#39 Walt Disney: An American Original#158 Walt Disney and the Invention of the Amusement Park That Changed the WorldJ. Robert Oppenheimer#215 The General and the Genius: Groves and Oppenheimer—The Unlikely Partnership that Built the Atom BombHenry Ford#9 I Invented the Modern Age: The Rise of Henry Ford#26 My Life and Work: The Autobiography of Henry Ford#80 Today and Tomorrow: Special Edition of Ford's 1926 Classic#118 My Forty Years With Ford#190 The Story of Henry Ford and Thomas Edison's Ten-Year Road TripDavid Packard and Bill Hewlett#29 The HP Way: How Bill Hewlett and I Built Our CompanyAlexander Graham Bell#138 Reluctant Genius: The Passionate Life and Inventive Mind of Alexander Graham BellRobert Friedland#131 The Big Score: Robert Friedland and The Voisey's Bay HustleLarry Ellison (Steve's best friend)#124 Softwar: An Intimate Portrait of Larry Ellison and Oracle#126 The Billionaire and the Mechanic: How Larry Ellison and a Car Mechanic Teamed up to Win Sailing's Greatest Race, the Americas Cup, Twice#127 The Difference Between God and Larry Ellison: God Doesn't Think He's Larry Ellison---UPGRADE to gain access to every full length episodes.---WHAT OTHER PEOPLE ARE SAYING:“Without a doubt, the highest value-to-cost ratio I've taken advantage of in the last year is the Founders podcast premium feed. Tap into eons of knowledge and experiences, condensed into digestible portions. Highly, highly recommend. “Uniquely outstanding. No fluff and all substance. David does an outstanding job summarizing these biographies and hones in on the elements that make his subjects so unique among entrepreneurs. I particularly enjoy that he focuses on both the founder's positive and negative characteristics as a way of highlighting things to mimic and avoid.”“I just paid for my first premium podcast subscription for Founders podcast. Learning from those who came before us is one of the highest value ways to invest time. David does his homework and exponentially improves my efficiency by focusing on the most valuable lessons.”“I haven't found a better return on my time and money than your podcast for inspiration and time-tested wisdom to help me on my journey.“I've now listened to every episode. From this knowledge I've doubled my business to $500k a year. Love your passion and recommend your podcast to everyone.”“Founders is the only podcast I pay for and it's worth 100x the cost.”“I have listened to many podcasts on entrepreneurship (HIBT, Masters of Scale, etc.) and find Founders to be consistently more helpful than any other entrepreneurship podcast. David is a craftsperson, he carefully reads biographies of founders, distills the most important anecdotes and themes from their life, and draws commonalities across lives. David's focus is rightfully not on teaching you a formula to succeed but on constantly pushing you to think different.”“I highly highly recommend this podcast. Holy cow. I've been binge listening to these and you start to see patterns across all these incredible humans.”Listening to your podcast has changed my life and that is not a statement I make often.“After one episode I quickly joined the Misfit feed. Love the insight and thoughts shared along the way. David loves what he does and it shines through on the podcast. Definitely my go-to podcast now.”“It is worth every penny. I cannot put into words how fantastic this podcast is. Just stop reading this and get the full access.”“Personally it's one of my top 3 favorite podcasts. If you're into business and startups and technology, this is for you. David covers good books and I've come to really appreciate his perspective. Can't say enough good things.”“I quickly subscribed and it's honestly been the best money I've spent all year. It has inspired me to read biographies. Highly recommend.”“This is the most inspirational and best business podcast out there. David has inspired me to focus on biographies rather than general business books. I'm addicted.”“Anyone interested in business must find the time to listen to each any every Founders podcast. A high return on investment will be a virtual certainty. Subscribe and start listening as soon as possible.”“David saves you hundreds of hours by summarizing bios of legendary business founders and providing valuable insight on what makes an individual successful. He has introduced me to many founders I would have never known existed.”“The podcasts offer spectacular lessons on life, human nature and business achievement. David's enthusiasm and personal thoughts bring me joy. My journey has been enhanced by his efforts.”"Founders is the best self investment that I've made in years."UPGRADE to gain access to every full length episode.

Subscribe to gain access to the best ideas from history's greatest entrepreneursOn Steve Jobs#5 Steve Jobs: The Biography#19 Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader#76 Return To The Little Kingdom: Steve Jobs and The Creation of Apple#77 Steve Jobs & The NeXT Big Thing#204 Inside Steve Jobs' Brain#214 Steve Jobs: The Exclusive Biography#235 To Pixar And Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment HistoryBonus Episodes on Steve JobsInsanely Simple: The Obsession That Drives Apple's Success (Between #112 and #113)Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs (Between #110 and #111)On Jony Ive and Steve Jobs#178 Jony Ive: The Genius Behind Apple's Greatest ProductsOn Ed Catmull and Steve Jobs#34 Creativity Inc: Overcoming The Unseen Forces That Stand In The Way of True InspirationOn Steve Jobs and several other technology company founders#157 The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution#208 In the Company of Giants: Candid Conversations With the Visionaries of the Digital WorldSTEVE JOBS'S INFLUENCES Edwin Land#40 Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid#132 The Instant Image: Edwin Land and The Polaroid Experience#133 Land's Polaroid: A Company and The Man Who Invented It#134 A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent WarBob Noyce and Andy Grove#8 The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company#159 Swimming Across#166 The Man Behind the Microchip: Robert Noyce and the Invention of Silicon ValleyNolan Bushnell#36 Finding The Next Steve Jobs: How to Find, Keep, and Nurture TalentAkio Morita#102 Made in Japan: Akio Morita and SonyWalt Disney#2 Walt Disney: The Triumph of the American Imagination#39 Walt Disney: An American Original#158 Walt Disney and the Invention of the Amusement Park That Changed the WorldJ. Robert Oppenheimer#215 The General and the Genius: Groves and Oppenheimer—The Unlikely Partnership that Built the Atom BombHenry Ford#9 I Invented the Modern Age: The Rise of Henry Ford#26 My Life and Work: The Autobiography of Henry Ford#80 Today and Tomorrow: Special Edition of Ford's 1926 Classic#118 My Forty Years With Ford#190 The Story of Henry Ford and Thomas Edison's Ten-Year Road TripDavid Packard and Bill Hewlett#29 The HP Way: How Bill Hewlett and I Built Our CompanyAlexander Graham Bell#138 Reluctant Genius: The Passionate Life and Inventive Mind of Alexander Graham BellRobert Friedland#131 The Big Score: Robert Friedland and The Voisey's Bay HustleLarry Ellison (Steve's best friend)#124 Softwar: An Intimate Portrait of Larry Ellison and Oracle#126 The Billionaire and the Mechanic: How Larry Ellison and a Car Mechanic Teamed up to Win Sailing's Greatest Race, the Americas Cup, Twice#127 The Difference Between God and Larry Ellison: God Doesn't Think He's Larry Ellison---Sign up to get access to every episode. ---WHAT OTHER PEOPLE ARE SAYING:“Without a doubt, the highest value-to-cost ratio I've taken advantage of in the last year is the Founders podcast premium feed. Tap into eons of knowledge and experiences, condensed into digestible portions. Highly, highly recommend. “Uniquely outstanding. No fluff and all substance. David does an outstanding job summarizing these biographies and hones in on the elements that make his subjects so unique among entrepreneurs. I particularly enjoy that he focuses on both the founder's positive and negative characteristics as a way of highlighting things to mimic and avoid.”“I just paid for my first premium podcast subscription for Founders podcast. Learning from those who came before us is one of the highest value ways to invest time. David does his homework and exponentially improves my efficiency by focusing on the most valuable lessons.”“I haven't found a better return on my time and money than your podcast for inspiration and time-tested wisdom to help me on my journey.“I've now listened to every episode. From this knowledge I've doubled my business to $500k a year. Love your passion and recommend your podcast to everyone.”“Founders is the only podcast I pay for and it's worth 100x the cost.”“I have listened to many podcasts on entrepreneurship (HIBT, Masters of Scale, etc.) and find Founders to be consistently more helpful than any other entrepreneurship podcast. David is a craftsperson, he carefully reads biographies of founders, distills the most important anecdotes and themes from their life, and draws commonalities across lives. David's focus is rightfully not on teaching you a formula to succeed but on constantly pushing you to think different.”“I highly highly recommend this podcast. Holy cow. I've been binge listening to these and you start to see patterns across all these incredible humans.”Listening to your podcast has changed my life and that is not a statement I make often.“After one episode I quickly joined the Misfit feed. Love the insight and thoughts shared along the way. David loves what he does and it shines through on the podcast. Definitely my go-to podcast now.”“It is worth every penny. I cannot put into words how fantastic this podcast is. Just stop reading this and get the full access.”“Personally it's one of my top 3 favorite podcasts. If you're into business and startups and technology, this is for you. David covers good books and I've come to really appreciate his perspective. Can't say enough good things.”“I quickly subscribed and it's honestly been the best money I've spent all year. It has inspired me to read biographies. Highly recommend.”“This is the most inspirational and best business podcast out there. David has inspired me to focus on biographies rather than general business books. I'm addicted.”“Anyone interested in business must find the time to listen to each any every Founders podcast. A high return on investment will be a virtual certainty. Subscribe and start listening as soon as possible.”“David saves you hundreds of hours by summarizing bios of legendary business founders and providing valuable insight on what makes an individual successful. He has introduced me to many founders I would have never known existed.”“The podcasts offer spectacular lessons on life, human nature and business achievement. David's enthusiasm and personal thoughts bring me joy. My journey has been enhanced by his efforts.”"Founders is the best self investment that I've made in years."Sign up to get access to every episode. 

In this episode, we talk about engineering management with Alex Karp, engineering manager at Twitter. Show Notes DevNews (sponsor) Duckly (sponsor) CodeNewbie (sponsor) Compiler (DevDiscuss) (sponsor) Scout APM (DevDiscuss) (sponsor) Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

This month we review Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs. We take a look at some of the insights and lessons from how Apple developed Safari and the keyboards for the iPhone and the iPad. And whether to add the book to your reading list.Book: Creative SelectionDon't forget to subscribe at productthinking.ccWeekly newsletter: Creative Selection: Book ReviewOr just want to leave a tip: buy me a coffee? ★ Support this podcast ★

In this video I will talk about the Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs book by Ken Kocienda. Steve Jobs was one of the most revolutionary entrepreneurs and CEOs of all time. This books talks about what it was like to work under him, and what was his design principles and how he developed the iPhone and iPad. Twitter: https://twitter.com/AttilaonthWorld YouTube channel: https://www.youtube.com/channel/UCADpTO2CJBS7HNudJu9-nvg

Hajime Morita さんをゲストに迎えて、Pixel 3, カメラ、Android, Creative Selection などについて話しました。 Show Notes Made by Google 2018 Pixel 3 - Google Store Google Pixel 3 and Pixel 3 XL Review: Software Is Eating Your Phone Google Pixel Stand review: The best accessory Google has ever made Google AI details Pixel 3's Super Res Zoom feature Marc Levoy's Home Page The Frankencamera: An Experimental Platform for Computational Photography Halide フレネル反射とは？ Interview with the Google Pixel 3 Camera team Prometheus - Monitoring system & time series database The OpenTracing project Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs 60: Melton & Ganatra episode III: Shipping software 闘うプログラマー［新装版］ レッド　１９６９～１９７２

This week on DisrupTV, we interviewed Ken Kocienda, Former Principal Engineer at Apple and author of "CREATIVE SELECTION: Inside Apple’s Design Process During the Golden Age of Steve Jobs." We also caught up with Avery M. Blank, Speaker, Impact Strategist, Women's Leadership Expert, Policy Attorney, Author & FORBES Contributor. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

My guest today is Ken Kocienda, a software engineer/designer at Apple for over fifteen years. After being introduced to the internet in 1994 he taught himself computer programming and made his way through a succession of dot-com-era startups, before landing a job at Apple in 2001. He worked on software teams responsible for creating the Safari web browser, iPhone, iPad, and Apple Watch. The topic is his book Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs. In this episode of Trend Following Radio we discuss: Pyramid of demos Steve Jobs thought process Apple company philosophy Completely present in the moment Reality distortion field Creative selection Green Bay Packers and Vince Lombardi Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

Ken Kocienda was a software engineer/designer at Apple for over fifteen years and is now the author of “Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs.” After being introduced to the internet in 1994 he taught himself computer programming and made his way through a succession of dot-com-era startups, before landing a job at Apple in 2001. He worked on software teams responsible for creating the Safari web browser, iPhone, iPad, and Apple Watch. Ken entered college with the mindset of becoming a history professor or even a photographer. He had various interests in college, however none of them were in the technology sphere. He moved to Japan after college for a few years and upon moving back to the United States, he was introduced to the internet for the first time and instantly intrigued by it. Ken interviewed for Apple in spring of 2001 before the iPod had been released--Apple was still relying on the Mac as their main revenue stream at the time. Ken had loved Apple products since he saw his first Mac in 1984 so when he was hired on at Apple it was surreal. His first job was to make Apple a web browser of its own – what we all know as Safari today. Later, in 2004, he joined the team to make the software for the iPhone’s touchscreen operating system, among other products. Inspiration, collaboration, craft, diligence, decisiveness, taste and empathy are seven attributes Ken uses to describe how Apple became the success story they are today. Steve Jobs and Apple chased perfection and demanded nothing short of it. In this episode of Trend Following Radio: Pyramid of demos Steve Jobs thought process Apple company philosophy Completely present in the moment Reality distortion field Creative selection Green Bay Packers and Vince Lombardi

Ken Kocienda, former Principal Engineer of iPhone software at Apple, discusses his new book, "Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs." Mark Douglas, CEO of SteelHouse, weighs in on Twitter and Facebook testifying before the Senate today on election security. Manuel Henriquez, founder and CEO of Hercules Capital (NYSE: HTGC), on the IPO market for technology and life sciences companies and the venture lending landscape. Tom McGee, President and CEO of The International Council of Shopping Centers (ICSC), on its inaugural Global Perspectives report, which looks at the impact of the retail real estate industry in economies around the world. Hosted by Pimm Fox and Lisa Abramowicz.

Curious what it was like to work at Apple during its Golden Age of design? What exactly did the creative process look like? On this episode of the Apple Chat podcast, I sit down with Ken Kocienda, a programmer who spent 15 years at Apple during the Steve Jobs era, working on the first versions of the Safari web browser, iPhone, iPad and Apple Watch. His new book, Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs, chronicles his experiences working at the company and offers an inside look at the creative process that made the team successful.

On The New Screen Savers recorded on Saturday, August 25, 2018, with Leo Laporte and Jason Howell: Nikon officially entered the mirrorless camera arena with the unveiling of the Z7 and Z6. DPReview Science Editor Rishi Sanyal joins to give his hands-on impressions. Jillian Ogle, Founder and CEO of Let's Robot, joins to show off her live streaming platform where anyone can take control of other people's homebrewed robots over the internet. Jason gives his take on two phones: a first look at the Samsung Galaxy Note9 and his review of the Verizon exclusive Moto Z3 which is aiming to be the first to 5G with a future Moto Mod. Megan Morrone chat's with former Apple engineer, and author of "Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs," Ken Kocienda about how he came to be the head engineer on the original iPhone keyboard. Hosts: Leo Laporte and Jason Howell Guests: Rishi Sanyal, Jillian Ogle, Ken Kocienda, and Megan Morrone The New Screen Savers records live every Saturday at 3PM Pacific on twit.tv/live. Episodes are available for download and streaming later that evening at https://twit.tv/shows/new-screen-savers. Sponsors: RocketMortgage.com/NSS twit.cachefly.com

On The New Screen Savers recorded on Saturday, August 25, 2018, with Leo Laporte and Jason Howell: Nikon officially entered the mirrorless camera arena with the unveiling of the Z7 and Z6. DPReview Science Editor Rishi Sanyal joins to give his hands-on impressions. Jillian Ogle, Founder and CEO of Let's Robot, joins to show off her live streaming platform where anyone can take control of other people's homebrewed robots over the internet. Jason gives his take on two phones: a first look at the Samsung Galaxy Note9 and his review of the Verizon exclusive Moto Z3 which is aiming to be the first to 5G with a future Moto Mod. Megan Morrone chat's with former Apple engineer, and author of "Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs," Ken Kocienda about how he came to be the head engineer on the original iPhone keyboard. Hosts: Leo Laporte and Jason Howell Guests: Rishi Sanyal, Jillian Ogle, Ken Kocienda, and Megan Morrone The New Screen Savers records live every Saturday at 3PM Pacific on twit.tv/live. Episodes are available for download and streaming later that evening at https://twit.tv/shows/new-screen-savers. Sponsors: RocketMortgage.com/NSS twit.cachefly.com