Podcasts about marketing association

Vinnie chats with Sobia Mughal from Workday, about the eye-opening misconceptions of B2B marketing. The duo delve into why B2B is overshadowed by B2C marketing and what we can do to minimise this. This episode also covers... Tertiary education and their approach to teaching marketingThe key actions to close the gap between B2B and B2CHow to build a strong brand About Sobia... Sobia is a seasoned marketing expert with over 15 years of experience in B2C and B2B sectors, spanning higher education, FMCG, automotive, and technology/SaaS industries. An award-winning academic and practitioner, she is passionate about data-driven marketing solutions that prioritises people. As Chair of the B2B Special Interest Group at the Marketing Association and a frequent guest lecturer and conference speaker, Sobia is dedicated to sharing knowledge and empowering others. Sobia's passionate approach has led to multiple accolades, including best paper award at the MAG Scholar Conference and winning New Zealand's first 3Minute Thesis competition as a postgraduate student in 2016. Resources mentioned in this episode: Marketing Association NZAxel Sukianto _________________

Lou Zameryka is Lou Zameryka is global travel industry veteran. He spent 17 years building global commercial strategies, partnerships and teams at Booking.com. He has also served on the national board of the Hospitality Sales and Marketing Association. Lou is an active real estate investor in the multi-family and short-term rental space In addition to his role with Ventures Hospitality, Lou has a passion for wellness and human potential. He is a certified Health Mindset Coach and an accomplished competitive amateur long-distance runner. He enjoys the process of creating and refining ideas as well as supporting people from the early stages to achieving their fullest potential.

The Producer Profitability Initiative has been the featured event held in conjunction with the 2024 Regional Cattlemen's Cookouts. This grassroots movement put into motion by the Livestock Marketing Association (LMA) was created by cattle ranchers who have a vision to create a sustainable future for the American livestock industry. Through listening sessions, cattlemen of all ages, management styles, and operations sizes— and supporters of the livestock industry— share ideas, concerns and opinions to continue working together toward a sustainable livestock industry and a secure domestic food supply. LMA Region Executive Officer Craig Taylor joins ACA's Kayla Greer in studio to share more about the initiative and the role of the LMA.

There is a rough 50/50 split between marketers who are either "relieved" that Google's cookie deprecation has been delayed again and those who are more prepared with solutions for when it does eventually happen.This is according to Tony Miller, chair of the Data & Marketing Association, who spoke to reporter Ella Sagar about Google's decision to push cookie deprecation down the road for a third time, as well as what current challenges DMA members are facing.

SeafoodNews Podcast co-hosts Amanda Buckle and Lorin Castiglione welcome seafood marketing expert Pat Shanahan to the show this week. Shanahan joins the latest episode to talk about the formation of a new non-profit marketing organization, the Wild Alaska Sole Association (WASA), of which she has been hired to serve as Executive Director. Listen as Shanahan talks about why the association formed and its goals for the Alaska flatfish fishery. Photo Credit: Alaska Seafood Marketing Institute

The Channel Futures podcast welcomes Amy Bailey and Kathryn Rose of the Channel Marketing Association. Plus, the latest editions to the Channel Partners Conference & Expo agenda. And the guys play a game of Family Feud. There's actually a tie-in! Go here to take the Channel Marketing Association's salary survey before it closes!: https://form.jotform.com/233326429723154

The UK's data privacy landscape has long come with strict responsibilities for businesses, requiring detailed justifications for all customer data stored and processed. After the UK formally exited the European Union in 2020, the UK retained regulations for controllers and processors via the UK GDPR which sits alongside the Data Protection Act 2018.Businesses have often criticized the red tape present within GDPR, arguing that it holds them back from carrying out the core functions of their business model. In response, the UK government has repeatedly backed the creation of a bill that would reform to UK data protection law and while this has been subject to some false starts, it is now underway as the Data Protection and Digital Information (DPDI) Bill.In this episode, Jane and Rory speak to Chris Combemale, CEO at the Data and Marketing Association and chair of the Government's Business Advisory Group on reforms, to learn how the DPDI could improve UK innovation and where it differs from other laws.

On this Cannacurio episode, Ed and Lisa Buffo of the Cannabis Marketing Association discuss how she got her start in marketing, why she decided to start CMA, the benefits of being a member, their awards program, and so much more! Head over to http://www.cannabiz.media/cannacurio for a full transcription and find us on Visit http://www.cannabiz.media to join thousands of reputable companies from around the world who are engaging and connecting with the cannabis and hemp industry! You can also find the Cannacurio Podcast on Apple Podcasts, Spotify, and iHeartRadio.

Ever wondered what makes the NZ Marketing Association tick? Their member value proposition is a catchy one: "We help marketers be brilliant!" Cool, right? Dive into our latest episode as we chat with John Miles, the chief flag-waver (aka CEO) over at MA. You'll hear about everything from innovative tricks on generating revenue to having a blast while still nailing that serious association business. And if you've ever thought about adding some fun into your professional life, John's got some interesting tips on doing things differently. Seriously, if you're up for a laugh and some fresh ideas, this episode is a must-listen. Want more on MA? Check out their website marketing.org.nz and see what they're all about! --- Send in a voice message: https://podcasters.spotify.com/pod/show/associationhubpodcast/message

Hey Friend! As a Christian online marketer and podcaster, it's crucial to maximize your reach and engagement with your audience. One of the most effective ways to do this is through email marketing. Not only is email marketing cost-effective, but it also has a high ROI and engagement rate. According to the Data & Marketing Association, email marketing has an average ROI of $42 for every $1 spent. As of 2021, there were approximately 4.1 billion email users worldwide, with a projected increase to 4.6 billion by 2025. With such a huge reach, it's essential to ensure your emails are effective in actually driving conversions. In this episode, we'll discuss four crucial things to include in every single email you send to your list! I pray this blesses you! XO, Stef   Next Steps: Watch the Free Workshop: www.podcastforgrowth.com Join the Stefanie Gass School: www.stefaniegass.com/school Grab Your Freebies: www.stefaniegass.com Join the FB Community: www.stefgasscommunity.com   >   Read the Blog: Don't Miss These 4 CRITICAL Components of Great Email Marketing   Listen to Related Episodes: 590 - Patience Is a Virtue: Learning to Trust God When Building Your Business 575 - 3 Hacks to Craft Juicy Podcast Titles That Will Attract Your Ideal Listener 571 - FOMO over Other People's ”Social Media Success”? Get Ready to Get Triggered 341 - Plan Your Productivity! 4 Productivity Systems I LIVE BY as a Kingdom Entrepreneur 280 - Live Q&A! Follow-Up, Conversion, Podcast Growth Hacks, & Systems  

In this episode of NZ Business Owners, host Ryan J Melton sits down with the renowned British-born entrepreneur, author, and lecturer Richard Conway, who has made his mark in New Zealand's business landscape. As the founder of Pure SEO, co-founder of iCompare, and Toru Creative, Richard has become a leading authority in the world of search engine optimization (SEO) and digital marketing. During their conversation, Ryan and Richard dive into Richard's entrepreneurial journey, starting with the inception of Pure SEO back in 2009. They explore the challenges he faced, the strategies he employed, and the growth that led Pure SEO to be recognized on prestigious lists such as Deloitte Fast 50 and Asia Pacific Technology Fast 500. They also discuss the honor of receiving the Best Emerging Business Award at the 2014 Westpac Auckland Central Business Awards. Beyond Pure SEO, Richard shares insights into his co-founded ventures, iCompare and Toru Creative, shedding light on the innovative ideas behind these successful projects. Listeners will gain a valuable understanding of the intricacies of the insurance industry and how Richard has leveraged his expertise to disrupt and enhance the market. As an author, Richard published the highly acclaimed book, "How to Get to the Top of Google Search: A Practical SEO Guide." Ryan and Richard explore the key principles and strategies covered in the book, helping business owners and marketers navigate the complex world of SEO to improve their online visibility and drive organic traffic. Throughout the episode, Ryan delves into Richard's role as a lecturer, speaker, and judge at various industry events, showcasing his commitment to sharing knowledge and shaping the future of marketing. They discuss Richard's appearances at the Marketing Association's Digital Day Out and the TVNZ NZ Marketing Awards, where his expertise and insights have made a lasting impact. Join Ryan J Melton as he engages in a captivating conversation with Richard Conway, where they uncover the secrets to climbing the ranks of Google search results and unravel the mindset of a successful entrepreneur in the ever-evolving digital landscape. Whether you're a business owner, marketer, or aspiring entrepreneur, this episode is a must-listen for those looking to make their mark online and thrive in today's competitive business world. httpspureseo.com

In this episode, we share new research from the DMA that reveals what subscribers really want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines.

The NAEMA 2023 Spring Conference was a huge success in Hilton Head, SC.   On this Follower Friday, The Green Insider highlights four of the attendees from this year's conference. Steve Burchett – Power Analytics Software Mark Antezana – TESLA Forecasting Solutions Leah Loguidice – Arbol Kevin Helmich – Onward Energy … The post North American Energy Marketing Association Spring Conference in Review appeared first on eRENEWABLE.

With the increasing popularity of digital marketing, many financial institutions have shifted their focus away from direct mail. But is that a mistake? Some believe a well-designed and targeted direct mail campaign be a secret weapon in your marketing arsenal. At a time when banks and credit unions are looking to break through the marketing message clutter, The Data & Marketing Association revealed direct mail may be the most effective marketing channel to drive engagement and ROI. We are fortunate to have Dave Fink, CEO & Co-founder at Postie on the Banking Transformed podcast. Dave shares how direct mail can turbocharge your marketing campaigns, how to leverage modern technology for traditional channels, and why multichannel campaigns perform the best.

If you like the Florida Keys, then check out floridakeystv.com. You will get your fix of the Keys with globally streamed videos about all aspects of the Conch Republic. The Q4 2022 new diver certification statistics are out. The downward trend continues. We still are trying to understand the long-term impacts of the pandemic. Stoney Coral Tissue Loss Disease (SCTLD) continues to spread. It is now impacting Bonaire. But there is good news in the battle with this bacterial pathogen - a probiotic treatment that stops or slows the spread. If you are a dive watch junkie, check out the top five dive watches for 2023 according to Deeper Blue. They are the Citizen Promaster Aquaplaned, the Casio MDV106 dive watch, the Casio Frogman, the SDC Black Tip Ocean Rider and the Rolex Submariner. Commentary New divers continue to enter the ranks every year but do these new divers stay engaged. Do they get out and dive? We stress the importance of more training and classes. Is this the right approach or should we be getting them out there diving first? The Dive Equipment and Marketing Association conducted a diver behavioral research project in late 2022. The results were recently published and give us some insight into our industry. Listen for some of the details from the survey.

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber interviews Scott Stockwell, an experienced B2B marketer and consultant with a unique background in retail, management consulting, and brand management. Scott is also the chair of the B2B Council for the Data and Marketing Association and an advocate for a B2B marketing community in the UK called Propolis.In this conversation with Scott Stockwell, he shares his experience of using tone analyzer and personality insights to identify common themes in gold award-winning entries across 32 categories. They found that an analytical tone and a sense of joy were important in the winning entries, while openness and emotional range (particularly with low harmony) were the key personality traits associated with them. They also discuss a digital fan experience that won one of Joel's B2B Marketing Gold and Grand Prix Awards and the benefits of using design thinking to create sprints to drive engagement and collaboration in an online B2B marketing community.Steve and Scott both emphasize the importance of co-creation and collaboration in solving problems and finding solutions, and the value of diverse perspectives in the process. The key takeaway is that the shared experience and wisdom from attendees can provide valuable insights to improve marketing strategies.

Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, discusses how she's working to help the burgeoning cannabis industry overcome decades of misinformation about the product in a highly regulated environment. Buffo also explains the challenges of marketing a product with so many different uses. Key Takeaways:- How to change the public's perception of cannabis in the face of historic misinformation.- How are states finding their footing as it pertains to cannabis regulations?- How to target potential cannabis consumers when the product has so many different uses.- How cannabis marketers can tell a better story about the product.Episode Timeline0:42 Lisa Buffo introduction.1:50 How is the CMA working to change the perceptions of cannabis?4:31 Does the CMA educate the public so that individual startups don't have to?6:00 How do regulations limit the messaging surrounding cannabis?7:55 Which states are the strictest and which are the most lenient on cannabis marketers?10:45 How is marketing cannabis different from alcohol?13:50 Different use cases for cannabis.15:30 The push to make medical claims about cannabis.18:25 How are some businesses missing the point when it comes to marketing cannabis products?22:00 What will 2023 look like for cannabis marketers?24:00 Is there any overlap between the cannabis industry and the developing psilocybin legalization movement?This episode's guest:• Lisa Buffo founder and CEO of the Cannabis Marketing AssociationSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Fresh crab will be hitting the docks this weekend, after the Dungeness crab season opened on the North Coast with historically low prices. Fishermen will be selling at $2.25 a pound, which is less than half of last year's price. Lauren Schmitt, of KMUD news, spoke with Harrison Ibach, President of the Humboldt Fishermen's Marketing Association as he was setting pots on Tuesday. While crab boats contended with rough weather in the Humboldt Bay this week, residents at Creekside Cabins, a community on privately-owned land north of Willits, are still living with the aftermath of the most recent winter storms. Code enforcement declared a public nuisance at the property last week, due to a sinkhole that blocked vehicle access to the property. County social workers are scheduled to be on site today to advise residents. According to a county press release, an exit-only temporary bridge is due to be installed next week. The only vehicles that will be allowed to enter the property will be those that are there to remove things. The press release states that “At this time there is no existing plan for permanent access to the site, so this will seriously compromise the ability of sewer, garbage and emergency response to provide service to the site.” And OptumServe, a state-provided covid testing service that has also offered covid treatment, is ending its services in Mendocino County. The site at the Ukiah fairgrounds closed yesterday, while the site at the Veterans Services building in Fort Bragg is scheduled to close next Tuesday.

Chelsea Good of the Livestock Marketing Association joins us to discuss beef inventory numbers and some of the initiatives her organization is working towards in the coming year.

Not all credit unions can be the largest player in the market or have an unlimited budget—but credit unions that can fine-tune their message to specific target markets can produce great results regardless of their size.DeLynn Byars is the Senior Vice President of Marketing at First South Financial Credit Union, a member-owned, federally insured financial institution serving over 60,000 members worldwide. DeLynn has over 25 years of experience working in the industry and in this episode, talks with us about marketing challenges that she faces at First South.Join us as we discuss:The opportunity indirect loan customers represent to credit unionsThe obstacles to convert these indirect customers to fully engaged membersWhat is missing from the marketing toolkit ecosystemDeLynn's advice for credit union marketers    For more information on becoming a member of the Marketing Association of Credit Unions: https://www.macnetwork.org For more information on Mid South Therapy Dogs: https://www.midsouththerapydogs.org 

We are delighted to speak with Dr. Lalia Rach, the Executive Managing Director of Strategic Consulting Services for ALHI (Associated Luxury Hotels International), today!  Lalia has just written Managing the Book on You. She talks about her experiences, discusses why she wrote her book and shares some great stories and insights about leadership. We hope you enjoy listening to today's riveting conversation with Dr. Lalia Rach! Bio: Dr. Lalia Rach is the executive managing director of Strategic Consulting Services, a division of Associated Luxury Hotels International (ALHI). In this role, Lalia is responsible for developing and delivering strategic and managerial consulting services to member hotels and clients.  Each service is custom designed so the information, guidance, and training result in greater value to the organization and the attendee. She is known for her practical, informative, and entertaining presentations whether a keynote speech, a workshop, or MC a conference. An audience favorite as demonstrated by repeat engagements and survey feedback, Lalia prides herself on uniquely crafting each presentation to fit the needs of the client and their audience. Her first book “Managing the Book on You: Rewriting your leadership story!” is available on Amazon in paperback and kindle. An audible version will be coming in late September.  Designed as a workbook to assist leaders in advancing their success and to better manage old impressions and views held by others within the organization about their leadership ability.  As the founder and partner of Rach Enterprises, a consulting firm that takes an uncommon sense approach and delivers genuine ideas that challenge tradition, Lalia served as a trusted adviser to senior-level executives at many leading organizations.   As a university educator, Lalia served as Dean of several top hospitality and tourism programs. At New York University, her leadership ability resulted in the creation of one of the world's most innovative graduate and undergraduate programs in the business of hospitality, sports, and tourism. Among her awards and honors are recipient of the Smart Women in Meetings: Visionary from Smart Meetings Magazine; the Top 25 Extraordinary Minds in Sales and Marketing from Hospitality Sales & Marketing Association International; selected as one of the 33 Most Influential People in the Travel Industry from Travel Weekly; featured in “Meet the 25 Most Influential Women in Travel” by Forbes Life Executive Woman; recipient of the Professional of the Year Award from Big Apple Chapter Hospitality Sales and Marketing Association and recipient of the Special Hospitality Award recipient from NYC & Co.  She holds a B.S. and M.B.A. from the University of Wisconsin and a doctorate from George Washington University in Washington, D.C. Laila's story Lalia grew up in a teeny, tiny town with only 800 inhabitants. Her grandmother owned a restaurant, her parents owned a bar and grill, and Lalia has worked in the restaurant and lodging industry from fifteen years of age. She put herself through college by working in a busy restaurant and then went to work in a hotel. Her career started after she got placed in a management position and had to become a leader. She loved the idea of helping the people she worked with be better! College Lalia majored in the liberal arts in college and went back later to do a Master's degree in business. Several years later, she went to George Washington University to get a Doctorate in Higher Education. Her college education taught her to think.    General management When the time came for Lalia to move into general management, she did not want to do it.  Finding her calling She saw an ad in an industry magazine for a faculty member at one of the hotel schools in the United States, applied for the position, and got hired. She worked far harder as a teacher than she ever would have as a general manager, but she found her calling there. She is an excellent teacher because she loves to learn! Leadership Lalia points out that not all leadership is natural. A lot of it comes from learning and experience. Her job as a leader is to ensure that her team is always functioning better than they did before. You have to be prepared Lalia got turned down for a faculty position she applied for because she did not prepare. That taught her the professional lesson that you have to be prepared.  New York University NYU decided to start a hospitality and tourism center. Lalia became the founding dean and spent the next 18 years there. That was when she discovered that she had leadership qualities.  Good leadership Good leaders can impact the lives of those who report directly to them and others. Intangibles, like emotional intelligence and maturity, make people better leaders. Good leaders will acknowledge their weaknesses and allow their team to tell them how to solve a problem even if they already know how to do it. Teach to your strengths Many years ago, someone told Lalia that to be successful as a teacher, she had to quit trying to be the best student in the class and teach to her strengths to help her students learn. Consulting, speaking and working with strategies Lalia began to consult while she was Dean of NYU. She did project work that included assessments and evaluations and also began speaking. Her consulting and speaking businesses grew, and eventually, presidents and CEOs started asking her to assist them in putting their strategies into practice. After some time, she realized she was done with higher education and went full-time into consulting. Leadership is universal Lalia realized that she doubted her ability even though she had proven it. So she began to explore how she self-sabotaged and lost confidence. That prompted her to get into C-suite executive coaching, and through that, she learned that even though every leader is different, leadership is universal. Writing a book When Covid came, Lalia began to write a book to help people develop as professionals and advance their careers. It was a two-year process, and finding a book coach kept her writing and pushed her to complete the book.  True stories In her book, Lalia tells stories about herself and her clients, all of which are true. She advises people to do the necessary work after reading the book. She also encourages men not to be put off because her book has been written from a female perspective.  How to show others that you have changed To show others that you have changed, you must be sincere and not take things personally. Pay attention and be willing to catch yourself when you fall back on old patterns.  ALHI Working for ALHI has been a great learning opportunity for Lalia, and Strategic Consulting Services has been a value-add plus more for ALHI.   Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Dr. Lalia Rach On LinkedIn Associated Luxury Hotels International Get your copy of Dr. Laila Rach's book, Managing the Book on You: Rewriting your leadership story, from Amazon. Book mentioned: Lean In, by Sheryl Sandberg

Dan Coleman is a Google Analytics specialist and Ecommerce Wizard He's accredited by both the Chartered Institute of Marketing AND the Institute of the Data & Marketing Association! And via his consultancy Coleman Marketing he's worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston. Wow that is some broad experience! He's spent the last few months implementing GA4 for eCommerce websites, and joins us to share exactly what you need to know - PLUS he shares some resources that will make implementing it and benefiting from it so much easier. If you only pay attention to one GA4 resource - make it this one. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

It has been more than four months since Russia invaded the sovereign nation of Ukraine. Thousands of Ukrainian soldiers and civilians have perished, millions of people have been displaced, and several cities, towns, and villages have been leveled beyond recognition. Through the hell that is war, the Ukrainian Marketing Association (UMA) has endured and today stands as a beacon of light in an otherwise dark time for the country. Representing more than 1,000 marketers and over 100 marketing organizations across Ukraine, this professional membership group plays a critical role in advancing the marketing industry in Eastern Europe and raising awareness of trends in marketing and advertising. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, UMA President Iryna Lylyk joins host Ken Beaulieu to discuss how the organization is maintaining some semblance of normalcy, what's she's hearing from members, why the women of Ukraine are a constant source of pride, and more.

It has been more than four months since Russia invaded the sovereign nation of Ukraine. Thousands of Ukrainian soldiers and civilians have perished, millions of people have been displaced, and several cities, towns, and villages have been leveled beyond recognition. Through the hell that is war, the Ukrainian Marketing Association (UMA) has endured and today stands as a beacon of light in an otherwise dark time for the country. Representing more than 1,000 marketers and over 100 marketing organizations across Ukraine, this professional membership group plays a critical role in advancing the marketing industry in Eastern Europe and raising awareness of trends in marketing and advertising. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, UMA President Iryna Lylyk joins host Ken Beaulieu to discuss how the organization is maintaining some semblance of normalcy, what's she's hearing from members, why the women of Ukraine are a constant source of pride, and more.

When I first started doing radio work back in the 1990s, it felt awkward to listen to my own tape. When I heard the listened back, nothing about my voice seemed familiar. It was like it could have been someone else. Definitely someone younger, less assured, ah, and, ummm who was sometimes prone to up-talking.Eventually, this changed. Practice, practice, practice. The more interviews I did, the more I had to listen to my own voice, and then the more I edited my own voice, the more I began to sound… edited. And then I began to notice that the voice that I heard on the tape was the same voice that I heard when I talk. Now, there's no difference. They both sound the same to me.And I love a good interview…I love giving an interview, and and I also being interviewed. There's something about a conversation with meanders down unscripted paths that's…just…fun, that's what I love.But when I was that ship in Antarctica, mostly, really entirely, I was the one behind the microphone. Listening and recording, and then, recording and listening…and then many many sit down interviews as well. For anyone who has done a lot of active listening, you know how tiring this is. Exciting, super interesting, but wickedly exhausting, braindead by the end of the day.After the trip, when we got back to Argentina, but before we had all dispersed, one of the participants, in fact, someone who is featured regularly in the second season, Dr. Sarah Hamylton, she asked if she could turn the mic on me. Was I interested in an exit interview with , with her? Absolutely!And so we set out to find a quiet corner of the hotel to talk…which was not as easy as you might imagine.[underlay sound of trying to find a spot to sit down] Months later, when I listened back to my own voice, it didn't feel strange to me at all, hearing this interview again, years later, this is what felt strange:I could hear that I actually knew all the story beats, already. They were already occurring to me in that moment….except that it took a lot longer to piece it all together. I sort of laid it all out for Sarah on the table, like it was a done deal, but yet when I got home, it was an arduous job of putting it all back together again.And so I've since done a lot of thinking about, this. About how you piece a story together, when you start with 100 hours of tape, and it's got to go somewhere. The story has to be something. It's got tell a story, it's got to have highs and lows and has to go on an emotional journey, with the listener.So, I'm excited to say that I'm putting the final finishing touches on a course, that I'm going to share, where I can help teach people the methods that I used, and the system that I developed, in order to create a narrative that has all of these elements included.  Listen to this space. That will be forthcoming in the fall.This story originally appeared in my newsletter, Audio Love. That's my email newsletter that I've been sending every other week, for over a year.Did you know that email marketing is the number one channel for creators to connect with their audience? It's huge. ConvertKit, which the email platform that I use, which is only one of the ones available, report that last year over 16 billion emails were sent. And according to the Data and Marketing Association, who did a survey in 2021, 92% of consumers, and 72% of marketers, said that Email is their favourite way to connect with customers.So here's why I'm telling you all of this. When I sat down to map out an email strategy for thai year, for the launch and everything beyond it, I realized, that despite the fact that I've been using email since it started, hello 1992, I actually didn't know how to do it for this post-modern era. And this month, I've decided to join forces with this woman, whose name is Tarzan, to help her to sell her flagship program, Email Stars, as an affiliate. There are some really incredible free workshops where you can sign up for to learn more. If you're curious to learn more about how to up your game on email, you should go to my website to found out more.  Ok, lots of chatting. Time to listen to this short episode now:  Armchair AnthropologistThanks for listening.

Recall these two feelings…even if they seem like a distant thought right now. First thought: You desperately need to get away, go on vacation, get a change of scenery. Anywhere but here.And then the second thought: Wow, that felt great. I really needed that. I now have a fresh perspective on all kinds of things. And, I'm ready to come back home.With fresh eyes. New outlook. Here we go.But then, you get back, and it doesn't take long before all those calming, uplifting thoughts from your time away, disappear. And then you slide back back into old habits, the same old the ways of seeing and doing things that you had specifically told yourself you would change. Or overcome. Or grow out of.I guess I had some of these thoughts on my mind as I was looking through some old audio files, when I came across an audio diary recorded by Dr. Sylvia Struck.Sylvia lives and works in Vancouver, Canada, as a public health professional with the First Nations Health Authority. Sylvie leads projects to create, develop and sustain safe water policies, services and systems to over 360 First Nations communities, for long-term sustainable access to safe drinking water.I bet you've had these thoughts too. Let's call them vacation thoughts. Downtime mindset. So now it's early June, and as we prepare for summer time, whether it's time away, or downtime, or time away from the usual routine, let's try what Sylvia method. Sylvia made a pledge to herself….specifically about how to move on from a big experience in a way that you take some of it with you. If you listen, you'll hear what her pledge was, and then see if something like this fits you in your life. Could it help make a difference? Would it help to carry these good-vibe relaxed times back into your daily life?This story originally appeared in my newsletter, Audio Love. That's my email newsletter that I've been sending every other week, for over a year, to a small, but committed audience. Did you know that email marketing is the number one channel for creators to connect with their audience? And it's huge. ConvertKit, which the email platform that I use, which is only one of the ones available, report that last year over 16 billion emails sent. And according to the Data and Marketing Association, who did a survey in 2021, 92% of consumers, and 72% of marketers, said that Email is their favourite way to connect with customers.So here's why I'm telling you all of this. When I sat down to map out an email strategy last year, I realized, that despite the fact that I've been using email since it started, I actually didn't know how to do it for this post-modern era. So, I went a found a course to take…and this month, I've decided to join forces with this woman, whose name is Tarzan, unforgettable, and help her to sell her flagship program, Email Stars, as an affiliate.If you're curious to learn more about how to up your game on email, Tarzan is hosting some SUPER AWESOME free workshops this month. To find out more, go to www.ThisisOurtimepodcastc.com/emailAnd follow the links there.Ok, Time to do some listeningSet Your Mind To Follow Through.Thanks for listening.

When I packed my bags and left for Antarctica in 2018, for an entire month, to go away to the absolute farthest place I could go, I was terrified. But I buried that, that fear, waaaay deep down…so far down I was SURE no one else would be able to see it.Down in that dark place, it turns out there were many layers…I had fears about irrational things that I had no control over: like the boat sinking, like my equipment breaking down, like running out of batteries in the middle of something important… or whether or not I would get sea sick. And then I had some entirely rationale fears too. I had never left my kids for longer than a couple of days at a time…and they're not exactly independent humans. And now, I was going to be gone for more than a month…to a place where I couldn't even talk to them. And, according to  my irrational fears, I could die doing this.   But when I'm honest with myself, the fear I was really dealing with, was the  feeling of being an imposter. I worried everyone would see my fear, smell my fear, and that my fear would get in the way of doing my job - which was, you know, to listen and record everyone and everything.Now don't get me wrong. I was prepared. I do have the skills. And I was there because I was the right person for that job, at that time. And I brought everything I would need, and more. But that message wasn't getting through, to me in this very dark, very scared place.I kept repeating this to myself: You are brave. You are strong enough for this. You are ready. But that message didn't get through, at least at first. Because I felt dread, and confusion, and exhaustion.And this self-doubt continued, until I realized something: We all show up with our shit. We carry it whatever we go. And no matter how far away we go, it comes with us. And so the better approach is to just realize this. To call it out. To name it. And get on with your day.  This story originally appeared in my newsletter, Audio Love. That's my email newsletter that I've been sending every other week, for over a year, to a small, but committed audience. Did you know that email marketing is the number one channel for creators to connect with their audience? And it's huge. ConvertKit, which the email platform that I use, which is only one of the ones available, report that last year over 16 billion emails sent. And according to the Data and Marketing Association, who did a survey in 2021, 92% of consumers, and 72% of marketers, said that Email is their favourite way to connect with customers.So here's why I'm telling you all of this. When I sat down to map out an email strategy last year, I realized, that despite the fact that I've been using email since it started, I actually didn't know how to do it for this post-modern era. So, I went a found a course to take…and this month, I've decided to join forces with this woman, whose name is Tarzan, unforgettable, and help her to sell her flagship program, Email Stars, as an affiliate.If you're curious to learn more about how to up your game on email, Tarzan is starting 3 free workshops this month. And if you want to grab a spot for the first one that's happening this Thursday, the 26th of May, just go to the shownotes for this episode, and I'll post the link at the top of the notes where you can grab your spot.Ok, lots of chatting. Time to listen to this short episode now: We all Bring Our Shit Along…Thanks for listening.

Chief Marketing Officer at USE Credit Union, Amber Fielder, talks marketing strategy and her “Digital First” approach with host Dan Marks. Including:  Amber's marketing and sustainability background  Growth at USE  The brand journey  Surprising data driven insights that drive strategy  How Digital First comes to life in marketing  How Digital First comes to life in the branch  Amber's advice to her younger self  USE website   Connect with Amber on LinkedIn  Amber serves on the board of the Marketing Association of Credit Unions  MAC spring conference 

“We've seen brands who, you know, maybe they have great products, but they have really inauthentic marketing, and that hurts them. And I think that authenticity, the understanding of your core values, your mission statement, your North Star, the why you do what you do, people want to support that.” - Lisa BuffoIn this episode, Shayda Torabi welcomes Lisa Buffo of Cannabis Marketing Association. She discusses what it takes to determine the best practices industry marketers should implement. With the dizzying laws, policies, and loopholes determining the cannabis marketing playbook, it all boils down to identifying your niche and figuring out alternative marketing efforts. [00:01 – 09:19] Shayda shares her South by Southwest Experience[09:20– 18:48] Lisa Buffo on Diving in Headfirst into Marketing and Exploring Cannabis[18:49 – 33:45] Best Practices for Industry Marketers by Understanding the Community[33:46 – 57:45] The Playbook of Laws and Policies on Cannabis Marketing and Censorship[57:46 – 01:14:13] Plausible Execution through Alternative Marketing Efforts[01:14:14 – 1:15:26] Food for Thought: How do you figure out your niche? Who do you market to? Lisa Buffo is a marketer and entrepreneur with a passion for launching companies with experience in both the cannabis and technology industries. Lisa is the Founder & CEO of the Cannabis Marketing Association. CMA has hosted over 100+ educational events nationwide bringing together the cannabis marketing community. Lisa has been quoted in Forbes, The Guardian, VICE, Denver Business Journal, The Boulder Daily Camera, Marijuana News Network, Cannabis Culture Magazine, and other national, local, and trade publications.  Lisa helped launch 10 cannabis startups for CanopyBoulder. Lisa also launched the industry's first online wholesale brokerage as their CMO, garnering national coverage in VICE and INC Magazine and becoming the first cannabis-related company to present at SXSW in Austin, TX. Lisa is the Founder & Co-Chair of the National Cannabis Industry Association's Marketing & Advertising Committee where she co-authored the Public Relations Crisis Manual and the Short Guide to Colorado's Marketing & Advertising Regulations. Lisa is an active speaker and has spoken at WomenGrow, NCIA, and CMA events.Connect with Lisa Visit https://thecannabismarketingassociation.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @cannamarketing Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“We do need to be authentic, we do need to be inclusive…bringing that positive perception to the plant and, I say, authentic understanding of the consumer because there's no right or wrong way to be a cannabis consumer.” - Lisa BuffoSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com

ESPAÑOL: Marc Meyer es el CCO de Transmetrics con sede en Dubai. Anteriormente, se desempeñó como Jefe de Mercadeo. Antes de Transmetrics, Marc se desempeñó como gerente de Mercadeo de Cognizant y miembro de la gerencia de la junta directiva de Measurement, en Países Bajos. Anteriormente, Marc se desempeñó como presidente de la Asociación de marketing de Ámsterdam y desarrolló su carrera en marketing trabajando como director creativo y desarrollador de negocios. Algunos de los aspectos más destacados del podcast:Presentación de Marc Meyer, director comercial (CCO) de TransmetricsCuéntanos sobre tu trayectoria profesional.Sus tiempos iniciales en Marketing, desarrollador de negocios y también empresario con Salad Co. ¿Qué pasa con Novel Consulting y unirse a la Asociación de Marketing en Amsterdam?Tu nuevo desafío en Measurement y luego en CognizantTu nuevo reto en Transmetrics.Responsable de marketingDirector de operaciones¿Qué es Transmetrics?¿Cómo funciona?¿Cómo incorporó la IA para gestionar la logística y qué beneficios obtuvo?¿Cuáles son los beneficios?¿Qué empresas están recibiendo los beneficios de esta herramienta?¿Cómo una pequeña y mediana empresa puede beneficiarse de esta herramienta?¿Cómo ve la Cadena de Suministro y la digitalización en los próximos 5 años?Palabras finalesDespedida.ENGLISH: Marc Meyer is the CCO for Transmetrics based in Dubai. Previously, he served as Head of marketing. Before Transmetrics, Marc served as a Marketing Manager for Cognizant and Member of Management of the Board in Measurement, Netherlands. Previously, Marc served as Chairman in the Marketing Association of Amsterdam, and developed his career in Marketing working as a Creative Director and Business Developer. Some of the highlights from the podcast:Introduction of Marc Meyer, Chief Commercial Officer (CCO) at TransmetricsTell us about your professional career.Your initials times in Marketing, Business developer and also entrepreneur with Salad Co.What about Novel Consulting and joining the Marketing Association in Amsterdam.Your new challenge in Measurement and later in CognizantYour new challenge in Transmetrics.Head of marketingCOOWhat is TransmetricsHow does it work?How did you incorporate AI to manage Logistics and which benefits did you get?What are the benefits?Which companies are receiving the benefits of this tool?How a small and medium business can get benefits from this tool.?How do you see the Supply Chain and the digitalization in the next 5 years?Finals wordsFarewellDiscover more details here.Follow us on:Website: https://bit.ly/32bR2GrInstagram: http://bit.ly/2Wba8v7Twitter: http://bit.ly/2WeulzXLinkedin: http://bit.ly/2w9YSQXFacebook: http://bit.ly/2HtryLd

Is junk mail still a thing?It's mainly email these days, with specials and sales, etc.How many of us still pull a pamphlet out of the letterbox and then having pulled that pamphlet out and actually read it?Marketing Association CEO John Miles joined Mike Hosking.LISTEN ABOVESee omnystudio.com/listener for privacy information.

Is junk mail still a thing?It's mainly email these days, with specials and sales, etc.How many of us still pull a pamphlet out of the letterbox and then having pulled that pamphlet out and actually read it?Marketing Association CEO John Miles joined Mike Hosking.LISTEN ABOVESee omnystudio.com/listener for privacy information.

This week's guest is Rob John, MD of the Content Marketing Association. He discusses what the CMA does and who its members are, how content marketing might fit within a publisher's revenue mix, and the panel they're running at The Publishing Show in London in March. In the news roundup the team discusses the realities and unrealities of the metaverse for publishers, German publishers' latest attempt to curtail Google's powers, and paid subscriptions for creators on TikTok and Instagram.

Vince Warnock is an award-winning marketer, author, marketing strategist, and sought-after public speaker. A Fearless50 recipient, a program that recognizes the top 50 marketers in the world who are driving bold, fearless marketing and digital transformation. Vince has a rather eclectic background, training as an Electronics and Computer Engineer before broadening into sound engineering, radio announcing, web development, and film until eventually moving into his true passion, marketing where he now has over 20 years of experience.He is currently a full-time author, podcast host, marketing strategist and coach, and was previously the Chief Marketing Officer at Cigna Life Insurance and co-founder of high growth tech startup Common Ledger. Vince  has a wealth of knowledge and experience in the marketing industry and gives back regularly through his work with the Marketing Association and as a coach, mentor, and tutor.You can regularly hear Vince on his Chasing the Insights podcast where he interviews some of the biggest names in marketing, sales, and entrepreneurship.Learn more about Vince at VinceWarnock.com. Connect with him on LinkedIn.

Rahul Somisetty is an MBA Student, President of the Marketing Association, and a gifted digital marketer. Rahul takes us inside the classroom at Schulich School of Business to share some marketing insights from his favorite classes. Connect with Rahul Somisetty - LinkedIn: https://www.linkedin.com/in/rahulsomisetty/ Instagram: https://www.instagram.com/holdmycoffee_/ Email: somisetty.rahul@gmail.com

Ross Simson, Global Chief Data Officer at CDP, shares how he's advancing the non-profit's data strategy and tackling the unique challenges facing charity sector data leaders With climate change in the spotlight following the UN Climate Change Conference (COP26), Ross Simson, Global Chief Data Officer at environment-focused non-profit CDP, joins us this week on the Business of Data podcast. In this episode, he talks about developing a successful data strategy at CDP, building a data team with the right skills and the need for a global standard for data management accreditation. Futureproofing CDP's Data Strategy CDP helps organizations and governments measure and disclose their environmental impact. To develop CDP's data strategy, Simson had to take a holistic approach that considered a range of factors, including people, resource allocation and the business environment. “Being a charity, and as we get more organizations disclosing to us, we can't just add more staff,” Simson explains. “We have to invest in technology where we can automate certain tasks and still use data science and machine learning.” One of the methods Simson uses when planning CDP's data strategy is McKinsey's Three Horizons Model. The model aims to help businesses manage innovation and growth goals by grouping initiatives according to when they will come to maturity. He says: “We're facing this dilemma where you've got horizon thinking, but everybody wants everything done now. For example, ‘data-driven' seems to be the newest buzzword. But to be a truly data-driven organization, you need to understand the value of data. We have all these tools and technologies, but we aren't well organized where data's concerned.” “One of our challenges now [at CDP] is that we're updating our data model,” he continues. “But there are 15 global standards that we can adhere to and each of those can have up to 25 data points. So the question becomes, how do you create a model which underpins not only what you need now, but for the future?” “You want to develop a data strategy that's as futureproof as possible,” he adds. “The past year has shown us that you can't ever be truly futureproof. We must become more nimble [and] change the way we think because, when it comes to technology, one size doesn't fit all.” Investing in Data Team Talent Simson would like to see a common global standard for accreditation in the various data fields, as well as a focus on nurturing young talent. While there are many organizations working on creating global data standards, he says the industry needs to focus more on accreditation. He chairs the Customer Data Council in the UK, an advisory arm of the Data and Marketing Association. The association provides recognized accreditation and training in areas such as data management. The challenge going forward, he says, is in setting a global accreditation standard for the va

Is there a blood test on the way to detect DCS? Research is ongoing but how close is it? Shearwater has now indicated that production has been halted on the Perdix dive computers along with the Peregrine (they use the same screen). According to Simon Morris from Shearwater it may be March 2022 before they are again shipping the computers. Stream2Sea will be offering a new sunscreen in 2022. It is being branded as An Everyday Sunscreen with Eco-Safe Zinc. This is a great new product that is absolutely reef safe. Diving Unlimited International is about to release a redesign of their DuoTherm undergarment. Need to take your car key fob diving and want it to be safe, then look at DRYFOB. The Dive Equipment Marketing Association - DEMA 2021 Show was an outstanding success (in my opinion). Despite all of the headwinds and challenges and negativity from may, DEMA persevered and produced the show. It was what the scuba diving industry needed. I connected with Tom Ingram, the president and CEO of DEMA. He is cautiously optimistic about the future. He recognized this year as challenging but with the commitment of the board of directors, they forged ahead. The full slate of seminars was outstanding. They covered a wide range of sales, marketing, leadership and motivational topics. This access is a tremendous value. The exhibit floor was noticeably smaller but what lacked in quantity made up in quality. The exhibitors were easily accessible and able to spend time to really have a great dialog. You just can't beat the networking opportunities. DEMA is an association that is critical to our business and we all need to think of what the future of the show will be - not what it was.

Because what happens in Vegas, shows up on Facebook. For the first time since Covid became our new normal, we're going back to the DEMA show. DEMA, or the Dive Equipment and Marketing Association, is an annual trade show for all things scuba. It alternates between Las Vegas and Orlando, so this year it's in Las Vegas.We will be talking about coaching and our new version of side mount, we'll be doing talks in the technical section of the show, we'll be drinking massive amounts of espresso, playing the ring toss game, and generally having a fun and, hopefully, very productive week.Let us know if you're going to DEMA, come by the booth, have a coffee, and let's talk scuba!

Leap in the car with John Miles, Commonwealth Games Athlete and Marketing Evangelist for New Zealand business.

Ever since the UK left the EU, data protection has been a hot topic. On the one side government officials on one side argue that current rules are unnecessarily restrictive, while on the other privacy campaigners maintain that any changes to legislation could make it harder for organisations to do business with EU partners.The solution to this conflict may lie in reinterpreting how we think about GDPR, rather than revising the regulations themselves. The UK's Data and Marketing Association has suggested that GDPR codes of conduct could be a way to clarify the rules without having to water them down. We're joined this week by DMA CEO Chris Combemale to discuss this idea, as well as the potential impact the government's proposed changes to UK data protection laws could have on businesses.To find out more about this week's topics, head to https://bit.ly/ITPP-DMA.

Sydney Mbhele is a chartered marketer (SA) with a proven track record in building brands and markets. His experience stretches Financial Services (Banking, Insurance, and Investments), Fast Moving Consumer Goods (FMCG), and Telecoms. He has worked in Marketing, Communications, Sales, Corporate Affairs and led major brands for organisations that include the likes Unilever (local & Global roles in London), SABMiller Nedbank, Liberty, and Cell C. Sydney is currently the Group Executive: Brand at Sanlam Group (a member of Group Exco), and Chairman & board member of the Marketing Association of South Africa. Sydney is also the co-founder and Chairman of Mentor A Boy Child (a non-profit organisation) focusing on helping young boys become better men for society.

I spoke to the CMO for Nando's, the South African fast food chain that specialises in flame-grilled peri-peri style chicken. Founded in Johannesburg, South Africa in 1987, Nando's operates over 1,200 outlets in 35 countries. We spoke about all things creativity, what makes him and his team tick and the changes the marketing industry needs as he sits in the Marketing Association of South Africa's board. Doug Place is the Chief Marketing Officer of Nando's Africa, Middle East, and South Asia. Prior to Nando's Doug held the position of Marketing Executive of Ster-Kinekor Theatres. Before joining Ster-Kinekor, Doug worked at Cadbury South Africa. He has received more than 100 international and national marketing and advertising awards including 3 Loeries Grand Prix awards. Most recently Nando's won the Marketing Organisation of the Year award at the annual Marketing Achievement Awards where he was also a finalist for Marketer of the Year. Doug is a Wits graduate and holds a B.Com B.Com Honours Degree (cum laude), and was the top graduate student in both Marketing and across all disciplines in the business school. He is also a registered Chartered Marketer (CMSA), sits on the Professional Designations Board (PDB) and is a board member of MASA.

The reason organic food only occupies 5% market share despite being so delicious and sustainable must be because of the preachy and argumentative narrative surrounding it. Today we speak to Dennis Weaver about the work he has been doing to introduce the mainstream consumer to the fun side of organic. Dennis is the Founder of Change Your Food, Change Your Life, Organic. Eat me., and the Co-Founder of The Organic Marketing Association. He has spent his life as an ambassador to the organic good food movement, but rather than using lectures or science, he simply puts a smile next to the word organic. Tune in today to hear the various ways he has applied his philosophy to organic activism through performance, music, and his radio show too. Key Points From This Episode:How effective it is to sell the organic good food narrative using entertainment as a device.Introducing Dennis and his ideas about ‘selling the sizzle, not the steak.'Founding the Organic Marketing Association and changing the narrative around organic good food.The work that Organic Marketing Association is doing to help organic brands make a bigger dent in the marketplace.Dennis's thoughts on the future of the organic industry and how it can move forward.The story of how Dennis collaborated with different artists to make an album about organic good food.How Dennis founded the Change Your Food - Change Your Life!™ radio show and the message it shares.How Dennis fell in love with organic good food and the work he does to advocate for it.Plans Dennis has to drop two new singles that advocate for organic products.The relationship Dennis developed with Pastor Gary L. Wyatt around organic good food and the songs he wrote.The organic good food social media marketing Dennis is doing and how successful it has been.How to join the Organic Marketing Association and why organic good food farmers get in for free.Links Mentioned in Today's Episode:Dennis WeaverChange Your Food - Change Your Life!™CHANGE YOUR FOOD – CHANGE YOUR LIFE!™ Presents: GOOD LiViN' … a Compilation CD AlbumOrganic. Eat me.Pastor Gary L. WyattOrganic Marketing AssociationThe Change Your Food - Change Your Life!™ Radio ShowRainierAvenueRadio.WorldOrganicologyJohn Porterfield on LinkedInSolely OrganicCovilli® BRAND ORGANICSEvolveCPGEvolveCPG Email

What is content marketing and why do brands use it to great success? Take a look around you and you'll see brands taking content marketing seriously. Tesco, Waitrose, easyJet, British Airways, the BBC, Land Rover, and Levi's….they're all doing it. And did you know the Michelin Guide, and their coveted stars, is a classic piece of content marketing to help sell tires? We chat about it all today in episode 33 of the Employer Content Marketing Pod. And who better to join me than Rob John from the Content Marketing Association. The CMA is the industry association for marketing, publishing, advertising, and social agencies. And Rob is the CMAs Managing Director. We talk about what content marketing is, why brands should use it, and what content marketing looks like. Links mentioned in the chat: Case studies: https://the-cma.com/case-studies/ CMA Learning Webinars: https://the-cma.com/cma-learning/ Thanks for listening. Chris Le'cand-Harwood Host of the Employer Content Marketing Pod & Director of the Content Marketing Pod Ltd --- Send in a voice message: https://anchor.fm/employercontentmarketing/message

A big welcome to Vince Warnock, award-winning business and marketing strategist, coach, podcaster, sought-after speaker and author of Chasing the Insights, which is available on Amazon.Vince has an eclectic background, training as an Electronics and Computer Engineer before broadening into sound engineering, radio announcing, web development, and film until, eventually, marketing.Currently a full-time author, marketing strategist and coach, Vince was previously the Chief Marketing Officer at Cigna Life Insurance and co-founder of high growth tech startup Common Ledger. With his wealth of knowledge and experience in the marketing industry, Vince gives back regularly through his work with the Marketing Association and as a mentor and tutor.Join Vince and Veronica as they discuss the basic of Marketing 101 and sharing tips on what every entrepreneur needs to know to have a growth mindset and grow their business!www.chasingtheinsights.comFind me at https://www.veronicavsopher.com/

Amber Fielder, VP of Marketing at USE Credit Union and past Board Chair of the Marketing Association of Credit Unions (MAC), joins us to address this month's BIG question: Where should credit union marketers be focusing their efforts in 2021? Amber talks about how the events of the last year have driven more innovation in the loan product space; why product innovation should be everyone's lane (and why we should all be driving in it); how to create meaningful, long-term results even amidst uncertainty; and why Diversity, Equity, and Inclusion (DEI) is a critical core competency for credit unions.

 Our Podcast today is about the best practices for Sales Managers from the extensive sales experience of Mr. Bruce Kopkin, Vice President of Sales for DVI, Inc. and the founder of Enterprise Sales & Marketing Association here in Atlanta, GA. Bruce is an experienced sales leader with focus on turning under-performing teams into winners, growing both top- and bottom-line results. Working with both Enterprise software sales and Inside Sales teams, he have been successful in growing revenues and profits by focusing on bringing sustainable revenue and operational improvements to his clients, utilizing his significant experience and expertise across many applications including: - Enterprise Software, including SaaS, Cloud and Managed Services deployments - Supply Chain - Product Lifecycle Management - Data Analytics - S&OP - CRM With significant experience in Retail, Manufacturing, and Distribution verticals, Bruce Kopkin understands the challenges of multiple businesses to bring insights which allow for breakthrough results. Welcome to the Sales Synergitics Podcast, where we arm you with the knowledge, tools, skills, and experts to bring your sales, marketing, and operations teams together, all through your sales process. Host: Jason Smith, Founder of Sales Synergistics www.SalesSynergistics.com Interested in being a guest on the show?  Contact us at: Jason@salessynergistics.com

The informer look inside the world marketing association, an online promotion service that has driven the success of the informer radio show and many of the subscribers to the programs.The show will describe the programs and their benefits to its monthly clients.