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Something You Should Know
SYSK Choice: What Is The Truth? & How Systems Fail

Something You Should Know

Play Episode Listen Later Sep 5, 2020 47:40


We have a lot of devices – cellphones, tablets, laptops – and they all need to be charged up constantly. How much does that cost? And how much does it cost to run a television, light bulb or a Tesla every year? Listen to discover the answers. http://www.forbes.com/pictures/ekhf45ellkj/ipad-1-50-per-year/ It seems as if the truth has taken a beating in recent years. Your truth may not be my truth and then, of course, there is alternative truth. Huh? It’s time we take a closer look at what the truth is and isn’t. So joining me is Hector MacDonald, he is strategic communications consultant who has advised the leaders of some of the world’s top corporations as well as the British government. Hector is the author of a new book called TRUTH: How the Many Sides to Every Story Shape Our Reality (https://amzn.to/2pVUYs6) and I think you will find what he has to say very enlightening. Everyone has been worried about their breath on occasion. We all know what a huge turn-off bad breath can be. So I will let you in on some proven strategies to fight bad breath when you aren’t able to brush your teeth. I’ll also tell you a few myths about bad breath that may surprise you. https://www.huffingtonpost.com/2011/12/03/cure-bad-breath_n_1126196.html You’ve heard of Murphy’s Law… Anything that can go wrong will go wrong. But why is that so? Why do things go wrong? Whether it is your morning routine to get the kids off to school (which in my house OFTEN goes wrong) to how you do your job or cook Thanksgiving dinner to disastrous space shuttle launches – things can and do go wrong. Listen to Chris Clearfield, co-author of the book, Meltdown: Why Our Systems Fail and What We Can Do About It (https://amzn.to/2pZgPy3) as he delves into the science of failure. You’ll discover how failure works and more importantly how you can learn from failure to prevent it from happening again. Learn more about your ad choices. Visit megaphone.fm/adchoices

Craig Peterson's Tech Talk
Welcome! Business Post Covid, Corona Virus Scams, Phishing, Microsoft Teams Hacks and more on Tech Talk with Craig Peterson on WGAN

Craig Peterson's Tech Talk

Play Episode Listen Later May 8, 2020 89:59


Welcome!   For being locked down do to this Pandemic there is certainly a lot of technology in the news this week.  So let's get into it.  President Trump issued an Executive Order to protect our Electric Grid from using equipment not manufactured in the US, Microsoft Teams is under attack, Phishing and Ransomware are in the News and What will Post-COVID Business look like? So sit back and listen in.  For more tech tips, news, and updates visit - CraigPeterson.com --- Automated Machine Generated Transcript: Craig Peterson: Hey everybody, welcome Craig Peterson here on WGAN. It is quite a week. I just can't believe how fast time is going. So many people are at home with nothing much to do, they're watching Netflix, et cetera, and I am busier than ever just trying to help people out and I'm going to be doing more free training and stuff over the next couple of weeks. Now I've just been so, so busy. I don't know if you've heard any of my features here on the radio station. They're supposed to have started airing, I guess we'll see if they do air, but I'm putting together these kinds of filler things that are a couple of minutes long. The whole idea behind them is to really help. People with just various technology issues. You know, me, I'm focusing on security because that is what seems to be lacking the most, and especially when we're seeing what we're seeing right [00:01:00] now, which is all kinds of people. Just getting everything stolen from them. It Is crazy what's happening.  You know, we're all working at home right now to some degree. Many of us, obviously you still have to go in and. You know, in foodservice and manufacturing, et cetera. But even with that, the bosses aren't necessarily all there. Some people are getting sick and are staying at home for very good reasons. I think we'll see more of that in the future. Someone gets sick instead of the old American worth work ethic of going in and getting everybody else sick. I think we're going to see a lot more of the, Hey, I'm going to stay home because I'm not feeling well. This is going to be interesting because so many companies have these sick policies, sick day policies that I've never liked particularly. I think some of those will change too, but what is going to happen here in our post-COVID world, right? We've got this COVID-19 of [00:02:00] course the Wuhan virus causes the disease. it's also called, what is it, C O V I D SARS-2? Remember SAR. SARS had a much, much higher death rate than COVID-19 is turning out to have. But there are many, many people that have this. And we've seen some statistics now coming out saying that even people that are staying home, this one hospital this week did some, a little bit of research and found that 60% of their patients had quarantined in themselves at home. Now that tells you something too. We, we still don't know enough about this whole WuHan virus and the diseases that it might cause. Some of the symptoms we kind of know, obviously when it comes to respiratory problems, is an acute respiratory disease, which is what SARS is. Yeah, we know the basics of that, but man, the stuff we've been hearing about people having circulation problems, having legs amputated, even people who are [00:03:00] in good shape, you know, I hate to see it, but I can understand a diabetic having problems, right. And maybe ultimately having a leg amputated because of circulatory problems that come with diabetes or circulatory problems that come with being morbidly obese or even just obese. Those all kind of make sense to me, but. I don't know there's just so much we don't know. One of the things we're trying to figure out is what does the business looks like?  What is going to happen? And there's a great article that came out in the computer world just this last week that is talking about telecommuting. I think it's really kind of an interesting thing because what we're talking about is a disease that's going to be affecting us probably for the next 18 months to two years now. I don't mean like the whole country or world is shut down for that period of time. Obviously that would be catastrophic to everyone. We would have people dying of starvation if that were to happen, but what I'm talking about is really kind of like what happened with the Spanish flu. You know, every last one of us has had that flu that happened in 1918 and unless you've been an absolute hermit that I've never had any food, you didn't grow, et cetera, right? It just sticks around. And that's going to happen with his WuHan virus. Well, it is going to be around forever, frankly, now that it's been thrust upon us, however, that came to be. Depending on whether or not we've got a vaccine. We've got some really good treatment when they're in place. That's really going to be the point where we try and get back to usual. I don't know. It's so many businesses are doing layoffs. One of my sons. His boss was just furloughed and a couple of his team members were furloughed. He's [00:05:00] kind of low end to management. He has a team that he supervises, and so the supervisor, one of the supervisors of the team supervisors got laid off. So when the business gets back going again, are they still going to have that extra layer of management in the middle? I don't think so. And some of these team members that were laid off are not necessary, you know, not, not talking about my son here, but just in general. But some of these team members that have been laid off in businesses are not necessarily the best of employees. So what does that mean? The owners and executives and businesses are going to have to find themselves running businesses in very different ways. I talked this week a little bit with Matt. Of course, I'm on the radio pretty much every morning during the week on different stations, but I was talking about what is [00:06:00] happening. What are we looking at? Where's this going? And one of the things that came up was, Hey, listen, we have these executives at the C-level. We have all of these people down, the front end, is that going to change the way most businesses work? And obviously I think the answer to that is yes, right? Absolutely. Yes. The vast majority of the burden to put together these new businesses and new operations is going to fall to the people in information technology. That's exactly what we are doing. So we've got to have it, executives, starting to talk about what does the business look like going forward? What should they be doing? How can they have an infrastructure that works for the employees and that is safe and secure because the bad guys have [00:07:00] redoubled their efforts and there are so many opportunities to them now because there are fewer eyes watching everything? Right now. Working from home is a term. That many people are using. And frankly, if you want to guarantee that the business change is going to fail, maybe you just call it working from home. Telecommuting on a corporate basis can work, but that's not everybody. That's not where we're all going to be here when we're talking about these multibillion-dollar companies. Barely any of them had true corporate work at home or telecommuting pre-COVID-19 now, some of them did in some cases, but frankly, the big distinction between work from home and corporate telecommuting is that [00:08:00] they thought work at home was an occasional thing for convenience. So, or you're not feeling well today. There's a blizzard, there's a big storm out there, or there's a power outage at the main office because they're, they're doing some construction. Some businesses also said, Hey, listen, every Friday during the summer, you know, you want to stay home once a month or whatever, just go ahead and do it and work from home. That's not corporate telecommuting. Telecommuting is where the employee or the contractor, these people who are working on a gig basis are based at the remote location full time. Now I've talked a bit about the gig economy. And gig workers before on this show, and I've talked about it many times on, on the radio and TV, but in case you don't know what that is, the gig economy is a major change. We started to see a few years ago where people, particularly businesses, were looking and saying, Hey, listen, we don't need to have all of these people on the payroll. Because in reality, this job is part-time. So why would we pay someone full time when it's a part-time job? And why would I have one person working at it when I could have three, four, or five people working at it when necessary. So all of a sudden there's an uptick in my business. Instead of having to try and find someone else, hire someone else, bring them in or, or turn down the work because I can't possibly handle it because I only have this one person who was part-time before. What we ended up doing is saying, Hey, How bout we just find people to do this one narrow thing, and the more narrowly the task can be defined, the better of the businesses because the cost goes down. [00:10:00] The more complex a task is, the more expensive it is. And you look at something like Amazon Mechanical Turk in case you're not familiar with that service. Amazon has, there are people who maybe some of you guys are doing this, who sit there and do very small, very narrow tasks for typically a fixed price. So it might be, get me the phone number and name of this doctor in this town. And you're paid a penny or whatever, 5 cents for doing that very, very narrow task. So they can go ahead and they have someone else saying, find me the name of all of the doctors that meet this criterion in this town and get me their names, their phone numbers, and their addresses. Much, much cheaper to break all of that down to the business. So they're looking at things like Mechanical Turk, but they're also looking at sites like Fiverr, which I've [00:11:00] used before as well. F I V E R R.com and if you go to fiverr.com in fact, let me go there right now while we're talking, you can find people to do almost. Anything for you. It says right on their homepage here, find the perfect freelance services for your business. And most of these are very narrow tasks. And their original idea is you, you know, five bucks, they discharged five bucks for it. And, you know, isn't that. or more reasonable thing than having to have an employee and having to have all of the expenses involved. All right, so I'll stick around. I wanted to finish this up here. A little bit of wandering and meandering as we're talking about. What does the post-WuHan virus world look like in the business space? You're listening to Craig Peterson, on W G A N and online at Craig Peterson dot com. Craig Peterson: Hi guys. Craig Peterson here on WGAN and of course online at craigpeterson.com. We were talking before the break, a little bit about the post-Covid 19 world. And I started talking about the gig economy and what it really is, what does it really mean to us? And I was just talking about a website called fiverr.com which kind of defined the whole gig economy for a while, frankly, for a number of years. And now there are more sites out there as well. But really Fiverr is the place to go online. So they have things like design a logo. Customize your WordPress website, doing voiceover whiteboard work for people. SEO, which is search engine optimization, illustration, translation, data entry. Those are kind [00:01:00] of their top categories, and you can go there. You can find what people are doing, what they're offering, what's the best thing for you, for your business? What might you want to consider? If it is really quite good and there are a lot of true experts that are making there. Their talents available to businesses now it's not just five bucks to do something. Some of these are a lot more expensive and some go on an hourly basis and, and I've used a number of other websites in the past in order to get people to hire people to do things. Upwork is one of the other big ones. U P W O R K.com. Check that one out as well. Whether you're looking for help or you want to provide help and sell some help. But upwork.com is another good one that I've used. And in both cases, I can go and post something and say, Hey, this is what I'm interested in. Having done and people will bid on it [00:02:00] for you. Now, a little inside tip here you might not be aware of in that is if you want people to bid on it, they have to be aware of it, and the only way they're going to be aware of it usually is if you reach out to them. So you have to do a bunch of studying and research and advance so that you know who looks like they might fit for you, and then you have to send them an invite directly because most of these people, especially the good ones, are not sitting there just waiting for a general. Query to come in, Hey, I need somebody to do a logo. Now they don't pay attention to that because they are in demand. So you have to find the people that you want to do. For instance, your logo, whatever the work is. So you'll go online, you'll look around, you'll look at their samples, they've posted, you'll find a few people, and I've found usually in order to find somebody that's good. I have to reach out to as many as 50 five [00:03:00] zero people on these websites to get the attention of somebody I really want. So if you are top-rated, it's phenomenal. They have ratings like at Upwork they have really great ratings and stuff for who some of the better people are. It really helps you with your decision. So when we're talking about the future, it's not just telecommuting. Or you might have lost your job. So what do you do now? I know, for instance, one of our listeners here, Linda, she reached out to me and I helped her with some, or actually one of my techs helped her out with some of the problems she was having. because she has lost her business actually, I think it was, and she's trying to start another one by doing website evaluation. You know, that's a perfect opportunity for somebody. To go to Fiverr or Upwork and see if they can't dig up a little bit of work as well. Now when you're first starting out, you're going to have to look at [00:04:00] those main feeds and you're going to have to comb through them and approach people. And you'd probably have to do stuff for really cheap until you develop a reputation. Cause you have to have people giving you those five-star reviews. But it's going to take a little bit of time. Now, one of the big questions that come up is payroll taxes. And when we're talking about the gig economy, the IRS has a set of standards that are in place that help you evaluate whether someone should be treated as a contractor or if they should be treated as an employee. And there's quite a bit of IRS case law if you want to call it that, IRS rules and regulations that have come out of the IRS courts that are paid by the IRS and judges work for the IRS and they get to decide what's right or wrong with you, right? But, there have been a lot of cases that say, Hey, listen to, here's where the line is drawn between a [00:05:00] contractor that you can pay 1099 and somebody who's W2. And that line that we're talking about is, is not just, Hey, they're working at home. Yeah. They're working from home. Well, do you supervise them? Do you give them the work that needs to be done? Are you setting deadlines? Are you telling them what equipment or software to use? You know, you need to talk to your attorneys, reach out to your accountant to figure out what all of those rules are and how they apply to you. But it, this adds yet another little twist to it. You know, it's one thing if you have just this limited task and you hire them once to do the task, like, okay, I need a logo design, or I need to have this changed on my website, or. Whatever it might be, and that's all well and good and that probably fits the contractor definition. Probably don't even have to 1099 them if you're using one of these sites like Fiverr or [00:06:00] Upwork because they're going to take care of it for you. Some of these sites will do tax withholdings for people and there's a lot of things they'll do, but where they are living also now. Will it affect your payroll taxes? So let's say that you're going to keep people on as employees and your businesses in New Hampshire, but they're living or switch it around here cause it doesn't work for New Hampshire. Right? But let's say they're living in a different state with a different tax jurisdiction. And you are your businesses in a state that has income tax provisions. I know in the Northeast we have some agreements between the States because of, of course, New Hampshire has no income tax and they're the ones that are always used for these things. But, there was an agreement between the state saying, Hey, listen, if they live in mass, you have to pay mass taxes. If you live in New Hampshire and you work in mass, you have to pay mass taxes. If you never ever stepped foot in mass, you have to pay mass. No, you don't. But did you see what happened in New York where? The governor of New York has come out and said, Oh yeah, by the way, all of you people that volunteered your time, if you stayed in New York for more than two weeks, you need to pay us income tax even though you were a volunteer. It just gets crazy. Right? So how do you keep track of all these jurisdictions? And if you're hiring people that live in some other state, they're in Illinois, they're in California, they're in one of these blue States that has crazy regulations and high taxes. Now you have to worry about all of that sort of stuff. Okay. It is really going to be difficult. The employee's home is in Atlanta. The company needs to treat that is an Atlanta office or Bureau in every way. If what's the legal [00:08:00] nexus? I've seen cases where just having a phone number from a state was enough to say, yeah, you are a resident of that state. It's really kind of crazy and not just a resident. I'm talking about businesses here. You have a business nexus there, so you have an Atlanta phone number and you don't have an office there, et cetera, but somebody answers that phone. Even if it's not in Georgia, you could get nailed you. Do you see what I'm talking about? This is absolutely going to be a huge, huge different corporate telecommuting is going to just drive us all crazy. Frankly, and in some states, you have not just the state tax, but you have a County tax, you have a city tax, all kinds of different local taxes at different percentages. I remember I had some stuff going on in Washington state, and it was different [00:09:00] tax rates, even for sales tax. You've been on the County, you were in. It, it kind of gets crazy. So, you're going to have to change their tax status if they're doing a hundred percent of their work in that other jurisdiction. And I think that's going to end up being a problem for a lot of people. So keep, keep an eye on that one is, well, ultimately this is going to lead to I think, nothing but confusion. Anyways, we'll move on to another topic when we get back enough about all of the taxes and things you're going to have to worry about with people working from home. But boy, there are a lot, no time to let your guard down because of Corona fraud. Is a huge threat. And what's we'll talk about what those real-world threats are. So stick around. We'll be right back. You're listening to Craig Peterson on WGAN online, Craig peterson.com Craig Peterson: Hello everybody. Welcome back. Craig Peterson here, WGAN, and of course online at craigpeterson.com. Talking a little bit, of course, it is hard to avoid this, how it got into the post-COVID world out there. What does it really mean? We're just talking. In the above telecommuting and how it's really going to cause some stresses on businesses. And you know, we've already talked in weeks past about how it's going to help businesses with a number of different things, including helping them with their ability to cut costs on, on travel and office space, et cetera. But there are a lot of other things to consider as you just went over. Oh, now we got to talk about what is happening to us at our homes and our businesses from, of course, the security side,  because it's no time to let your guard down. Coronavirus fraud is a huge threat and it's been growing. We're seeing constant warnings about it from the FBI and from. These are various security companies that are out there. Certainly, we're getting all kinds of alerts from Microsoft and from also the Cisco people, but the scammers, the bad guys out there are just constantly reusing old ways of hacking us. And they're using scams that they've used forever as well. And that's part of the reason why I always talk about making sure you stay up to date. It's more important to stay up to date right today than it ever has been before. And scammers are rehashing. Some of these campaigns, kind of like the, remember the Nigerian [00:02:00] scams way back when? Some of those are back now in a bit of a different way. So we've got countries now, and of course, our States are starting to try and get a little bit back to normal here that got some paths to recovery. And in many cases, they're trying to get rid of some of these lockdown restrictions. But meanwhile, the crisis has brought out the worst in these con artists out there. And there's a great article by Ammar over at, we live security talking about some of this thing because. Really, they're exploiting every trick in their book when it comes to trying to defraud people. They've been trying to impersonate legitimate sources of information on a pandemic. We've talked about that where they'll send out an email saying, click here to look at this map of the pandemic, and there might be ads on that or might even be worse. Various types of spyware, obviously the that they're trying to put on there, but they're trying to defraud people and they've got also these fraudulent online marketplaces set up where they're offering deals on everything from hand sanitizer through toilet paper, eh, some of the masks and things. In fact, we just saw it was like a, what was it, $250 million, or maybe it was $25 million, refund from the Chinese for some state that had ordered some of these N95 masks that, that did not meet the standards. So. The scams are everywhere, and as I said, States are getting nailed in this as well. And the most popular, by the way, COVID 19 map. If you really want to see what's going on, you should go to Johns Hopkins University and there's a professor over there by the name of Lauren Gardner at civil and systems engineering, a professor who's working with some of her graduate students. To keep this up to date. So you can go there right now. and it says it's Coronavirus dot EDU, which is, of course, John Hopkins University, which is one of these teaching universities, that is a teaching hospital, but they're showing how many deaths globally, more than a quarter-million. Oh, almost what is getting close to 80,000 deaths in the United States. I also saw some really interesting numbers that were published this week in a scientific journal about how, you know, we're, we're looking at these number of deaths and we say, okay, 80,000 deaths, which is always horrific, but a. Normal flu year would get us what, 40,000 to [00:05:00] maybe 80,000 right? We had a really bad flu year a couple of years ago, but they delved into the statistics behind it. Now, this is where it's really kind of gets interesting because when you look at those statistics behind the normal. Flu, the flu pandemic, I guess they really are. it turns out that the statistics are heavily inflated and they, it's done because we don't track flu deaths like we're tracking the COVID 19 nowhere near as much detail. People that might have died of bacterial pneumonia in years past who were to be counted as a flu death. Now that is a bit of a problem. Right? So what do you do when you have these bad statistics? They're saying that some of these years where we reported 20,000 or more flu deaths, [00:06:00] actually may have been a thousand deaths in reality. So, Right. Any, anyway, so I'm kind of rambling a little bit here, but that brought it up when I was looking at this Johns Hopkins map here in front of me, how many people have died? How many people have recovered? It turns out that at this point that this COVID 19 flu is definitely more fatal. Then the normal flu season and the article I was reading in the journal were saying it could be as much as 44 times more fatal than an average flu year. Now that's really bad, isn't it? When you get right down to it, 44 times more fatal. but we don't know yet. Right. That's kind of a bottom line on all of this. We just really don't know and we're not going to know for a while. Anyways, back to it. [00:07:00] These maps, and I'm looking at a picture of one right now that was in, we live security.com, which is a map. It looks a lot like the John Hopkins map, and it probably is actually, and on top of that, it's got an ad for, you might need disposable coveralls with a hood protective suit. Now. Is this good? Is this not a good suit? They say, click on that to see it on Amazon. And Amazon certainly could have these for, for sale, but are they really sending you to Amazon or are they sending you to some other site out there? Right. What are they doing? They've got a live chat. They've set up. It's, it's really kind of amazing what the bad guys have done. They put a lot of work into this. The world health organization. you know, I don't know, the bigger, the higher up a government or non-governmental entity is in the food chain, [00:08:00] the less I like them, but they do have their own dashboard showing you what they think is going on. With the Coronavirus, so you'll find them at who dot I N T, which is the world health organization international, and they've got a big warning right on their homepage. Beware of criminals pretending to be the world health organization. they will, they're saying they will never, they, the world health organization will never ask for your username or password to access safety information. They'll never send email attachments you didn't ask for. They'll never ask you to visit a link outside of. Who dot I. N. T. They'll never charge money to apply for a job, register for a conference, or reserve a hotel, and they'll never conduct lotteries or offer prizes, grants, certificates, or funding through email. So that gives you an idea of the scams that are being pulled [00:09:00] right now when it comes to the world health organization. So don't let your guard down everybody, these emails that are going out are a real problem. They've got fake one-stop shops for all of your pandemic needs. That's a problem as well. Just just be very careful where you go. I'm looking at some emails as well. They've got tricks and there are many of them are the same old tricks they've always been using. Don't fall for the tricks. All right. Stick around. When we get back, we're moving on again. We're going to talk about this new executive order from President Trump. Is it going to make us safer? You're listening to Craig Peterson here on WGAN and online Craig peterson.com. Craig Peterson: Hello everybody. Welcome back Craig Peterson here. You can find me on pretty much any podcast platform that's out there. One of the easiest ways is to go to Craig peterson.com/whatever your favorite podcast mechanism is. iTunes is kind of the 500-pound gorilla. They're not the 800 anymore. They're just 500 and you can get there by Craigpeterson.com/itunes. Craig peterson.com/spotify Craig peterson.com/tunein whatever your favorite might be, you'll find me right there. So let's get into our next kind of controversial topic. And this has to do with President Trump's ban. Now it went into effect on May 1st, so it's been around for a couple of weeks. It seemed to be something that was released kind of at the spur of the moment. And it has to do with cybersecurity and the critical infrastructure. Now, you probably know that I ran for a couple of years, the FBI's InfraGard webinar training programs, and we did a whole bunch of training on critical infrastructure stuff. That's really kind of the mandate for InfraGard, but critical infrastructure. Now, just look at all of the jobs with Colvid 19 that were considered critical. The critical infrastructure really encompasses most of the economy nowadays. Even law offices are considered critical infrastructure. He said with a chuckle. Now that can be a problem. It can be good. It can be bad. It really kind of all depends, right? But bottom line, when I'm talking about critical infrastructure, I'm talking about the infrastructure that literally runs the country. There's one of the most overused words in the English language, literally, but in this case, [00:02:00] it really does. We're talking about the infrastructure that controls our electric grid, the infrastructure that controls our telephones, our smart devices. Obviously the infrastructure that controls the internet, the infrastructure that controls our sewage systems, our water systems, the whole electric grid, all the way up to our houses. That is the major part of critical infrastructure. Obviously our roads are considered critical infrastructure and the bridges and, and all of the ways of maintaining them. That's all pretty darn critical because without those commerce comes to a slowdown, dramatic and maybe a grinding halt and people die. Think about what happens if a whole region loses power, which happened here, went back in Oh four, I guess, and I think that was the most recent time. It happened in a very big way in, [00:03:00] was it 86 up in Quebec? And the one in Quebec was because of a bit of solar activity and the one here, you know, I've seen attributed to a bunch of things. The most recent one was that. Our power outage was probably done because of a probe into our electric grid, looking to see if they could potentially hack it and it ended up tripping one of these sites, one of these major sites that are used for distributing electricity, and then that tripped another, tripped to another, tripped to another and before we know it, we had a major cascade failure. So all of that stuff is very, very critical. If, if you've been in a hospital, you know how much they eat electricity. Now, hospitals, of course, have generators for the most part, and that's an important thing for them to have, right? You want to be able to have power if the power [00:04:00] goes out. So, okay, I get that, and that's a very good thing. But at some point, if you don't have access to, let's say, the diesel to run the generators, or maybe they're natural gas generators and you can't run those. What ultimately can you trust if you're a hospital. Because if the whole region loses power, so let's say New England, we lost power in all of the new England states, including New York State, New York City, maybe New Jersey. So we're talking about a five-hour car ride in order to get beyond where this particular power outage occurred. That means even people that have generators are going to run out of fuel because they, the gas stations aren't going to work. Most of them don't have. Pumps. So the trucks can't really deliver it cause the gas station doesn't have electricity. They can't be on, they just don't know what's happening. So they're going to have to send trucks to New Jersey or someplace to try and pick up diesel. And if it's even broader to say we had another Carrington event, like what happened in the mid 18 hundreds where there was a major solar flare that knocked out everything in the country. Now back in the mid 18 hundreds that weren't such a big deal. Today it would be huge. So between those two, obviously having a more localized power failure is better. How about the sewage where it all backs up maybe into the streets? How about the water supply where we just can't get water. Because it shut down. So many of these devices are now part of our internet of things, and that's a real problem.  So President Trump signed this executive order that prohibits operators of the United States power grid to buy and to install any electrical equipment that has been manufactured outside of the US they're even going so far as to provide funding and finances to remove some of this equipment from our electrical infrastructure. You probably already know that we are not allowing these Chinese firms to build our new five G infrastructure or any of the equipment that's in it either. Then here's the code from the order. I further find that unrestricted acquisition or use in the United States of the bulk power system, electric equipment designed, developed, manufactured, or supplied by persons owned by controlled by or subject to the jurisdiction or direction of foreign adversaries augments the ability of the foreign adversaries to create an exploit vulnerabilities in bulk power system, electric equipment with potentially catastrophic effect.  I think he's right. We're seeing these power grids, water grids, et cetera, being attacked. And much of it's coming through the internet of things like keep warning people about, it's, it's really, it's just absolutely amazing. So let's go back. I went and checked in the news, cause I had heard about what had happened over in Israel. And this is May 7th okay, so this week, this is very, very recent. Israel is blaming the US for Iran causing a widespread cyberattack on Israeli water and sewage facilities during April. This was a report that came out from Fox News on Thursday, and according to the report, [00:08:00] Iran used American servers to hack into the facilities. A I've talked about this now for 20 years, and, this whole part of it just really bothers me. They used American servers. Most of the time when the bad guys are using American servers using American computers, what they've actually done is they have compromised a server. 20 years ago we were talking about how Al Qaeda was videotaping the beheading of Americans and distributing them worldwide using American servers. Isn't that amazing? It's shocking. It shouldn't be shocking anyways to all of us, but that's what they were doing. They were using servers that they had hijacked. Now here we are 20 years later and Iran is using these servers to attack. [00:09:00] We know that our servers here, our desktops are being used, they're being compromised and then use to do denial of service attacks. Many other types of attacks out there. So it looks like President Trump might have been a little bit ahead of the game here. I'm looking at, the article here that I'm seeing on the Jerusalem Post. Prime minister Benjamin Netanyahu addressed the issue at last year's cyber tech conference in Televiv saying that Iran is attacking Israel on a daily basis. We monitor it and prevent it every day. They are threatening and other ways. What is important is that every country can be attacked and each country needs a combination of defense and attack capabilities. Israel has such an ability. So think that through a little bit. I know here in the US we have the ability to attack back, no question about that. Now, I also found [00:10:00] online over at, Analytics India magazine online, and this is from a couple of weeks back, three weeks ago, cyberattacks on the critical infrastructure of India is a worrying trend. So let's see, we've got the US that we know has had the critic, our critical infrastructure tack. We know your Iran appears to be responsible for Israeli. Critical infrastructure attacks, and according to the prime minister, they're being attacked daily. We've got India, and here's another one. This is the Czech Republic. This is just a quick search that I did online to find out who's been attacked lately. And this is from April 20th so what about three weeks ago? Attempted cyber attacks against several hospitals and an airport in the Czech Republic show. The coronavirus pandemic has not slowed down the West digital adversaries. So the leaders over in the Czech Republic are saying that they were able to stop these attacks, but they're getting more highly sophisticated attacks all of the time. Czech's top cybersecurity agency has warned, expected imminent serious cyberattacks against us healthcare sector aimed at disabling computers and destroying data. So in many cases, it's ransomware. In fact, that's the number one threat right now against our businesses in the US, it's still ransomware. Can you believe it? It is still ransomware. We are still not protecting ourselves and our business. It just drives me nuts. And that's our, we'll do some more training about this in the next few weeks here. This is particularly problematic right now because we're, we are in the middle of a pandemic. We do have hospitals trying to treat patients and they are under attack and they are getting ransomware and some of these big ransomware bad guys out there. I've said, Oh, no, no, no, we're not. Going to, Hey, if we do take control accidentally of the hospital's computers, we're just going to release it right away. We're not going to hold them ransom, and yet they have been, so be very careful. Everybody, this is, this is not going away anytime soon. They are going to continue to attack us. So when we get back, let's talk about something fun here. Let's talk about what the James Dyson Foundation is doing for our kids. You're listening to Craig Peterson here on W G A N and online CraigPeterson.com/subscribe make sure you get my weekly newsletter so you keep on top of all of these new stories for the week, and I'll be on with Matt Wednesday at seven 30. Craig Peterson: Hey everybody, welcome back. Craig Peterson here on WGAN. I'm on every Saturday from one til three and I am so grateful you guys have joined me today and all of the people that have been signing up today from my newsletter, by the way, when you sign up, I've got. Three little special surprises that only don't even mention when you sign up. So we'll be getting those over the course of the next week or so. Some really great tip sheets, some tools that you can use in order to help make sure your home and your business is properly secured. And hopefully by now. they've started running my little features and those are going to be fantastic. I'm trying to generate a couple of weeks so we can put them up and keep them fresh. But it, it kinda goes into some details of, you know what you should do. So let me, I'm going to put one in here right now. Play one of these features. This one's on passwords. Just give an idea of what these are so you can kind of keep an eye, an ear out for them. I was going to say an eye, but it's obviously an ear. Have you ever heard the term poned? While you might have been poned? Hi, this is Craig Peterson here with a security blink about something known as powning. Poned means that your account has been the victim of a data breach. Your username and password have been stolen from a third party. Now there's an easy way to find out if your account login has been stolen. Troy hunt started and still maintained a website called have I been postponed? He's collected the records of almost 10 billion user accounts from the dark web. Think about that for a minute. If you have an online user account, the odds are that your account data is online, out in the dark web, and the bad guys are using the same information they're finding on the dark web to send you phishing emails recently that's included scareware emails that are threatening to release some information about you. If you don't pay a Bitcoin ransom to prove their point, they're including your email address and password they found online. I'm contacted by listeners every week because these emails truly are scary, but are best ignored. How do you find out if you've been a victim of a data breach? Although it's safe to assume that you have been, you can just go online to have I been poned.com. Troy will let you enter your email address and he will search his database to see if your account information has been stolen. So what should you do? Get one password. It's the best password manager I've ever found. Use it to automatically generate a new password for you. For every online account, you have. One password will also automatically check to see if your account is listed on have I been pwned. To find out more about pwned accounts and password management and to find out how best to use them. Visit Craig peterson.com/compromised. So that's what we're doing, putting them out. I think that sounds pretty good. I heard it sounds really good. I'm thinking of the future ones, I'm going to do it a little bit less scripted. It just sounds too highly produced. I don't know what you guys think. Let me know. Just email me@craigpeterson.com I love to get a little bit of feedback from you. Well, let's get into our friend here, James Dyson. Now, in case you don't know who this is, James Dyson, that's spelled D. Y. S. O. N. He's a British inventor, and you probably know him best via his vacuum, the Dyson vacuum. It's really kind of a cool thing. Definitely overkill, but this thing works on the principle of cyclonic separation. And they used some of the similar technology too that Dyson did in order to make some very cool bladeless of fans that you can get. I really liked these things. They're absolutely amazing. He has designed a whole bunch of things. I'm looking right now at his Wikipedia page, and of course, they've got a picture of his bagless Dyson vacuum cleaner, which is really what got him into most homes, most people to understand, but he has been very, very big in inventing things over the years. I like his air blade hand dryer, which you will see at many bathrooms, probably more of them as you go forward. It does use ultraviolet light in order to clean the air. It doesn't spray it all around. I do not like and I have never liked the air dryers and bathrooms. It makes the spread of germs inevitable. It is a very, very bad idea and yet. So many people just think it's fantastic, right? So much easier. We don't have, to use paper towels, which are frankly much better. They spread the disease a lot less. So the Dyson air blade is a very, very cool, hand dryers, kind of like a squeegee. Air to remove water rather than trying to just blow it all away or evaporated with heat very fast drying, a lot less energy and safer too for us in this COVID-19 day. Anyways, let's get into what he's done right now. He's trying to encourage kids to do a little bit of experimentation. He has this fantastic PDF that you can download by going to the James Dyson Foundation website that you can just search for online, James Dyson, DYSON foundation. Now a few, our parent, [00:06:00] grandparent, if you're homeschooling because there's no more school for the year, or you're homeschooling because it's just a great thing to do. You're gonna want to check this out. It would have been handy when my wife and I were homeschooling all of our kids as well, but he's got these challenge cards is what he's calling them, and there are a total of 22 science challenges and 22 engineering challenges. Yeah. It's just so cool. One of these, the first one reminds me of when I was a kid, cause I remember doing this in school and this is how to get an egg to fit into a bottle without breaking it. Now, back then when I was in school, of course, it was a milk bottle, but what they're doing is they want you to get a glass bottle that has a mouth that smaller than the egg. You're going to put that egg into a glass of vinegar and make sure it's completely covered.  So within two days, that egg is going to be very rubbery. Do you remember doing this? You guys ever done this? Then you heat the bottle in hot water. Obviously make sure that you remember a taut, okay. Use a tea towel and your handle it, and then rest the egg on the neck of the bottle. You don't want to put it so the narrow end is down over the mouth of the bottle. Then as the Air inside cools down, it's going to contract. Right. Expand contract, right as you heat and cool. So. The bottle is going to contract a little bit. The air is going to contract a lot. And you're going to have a vacuum inside this bottle, so it's going to suck the egg inside. So cool. And then the card goes into some detail. How does it work? It talks about the protein and what kind of acid is in the vinegar and what ends up happening. It actually [00:08:00] changes the chemical compound of the egg, which is what makes it rubbery. They've got this underwater volcano thing, which is so cool. This is a colorful underwater volcano that you can make very simple, again, ping pong balls and making them float using a hairdryer. It talks about the Bernoulli Bernoulli effect, which is, you remember I first learned about when I was starting to work on these new hard drives that had just come out and how har, how the heads floated using. Bernoulli a fact, a balloon, kebabs. Can you put a skewer into a balloon without popping it? So they explain how that works, what to do, what not to do. Liquid densities, just a whole ton of them. A geodesic dome is their first engineering challenge. Let me see if I can pull that up on my screen because this is pretty cool to make. Make sure you grab this, send it to your kids, grandkids. Use it yourself. Measuring the speed of light weather balloon. How to make a paperclip float. Yeah. Surface tension. Right. Skipped, fire extinguisher, scared pepper, dancing raisins that so many cool things. A lava lamp. I've always thought those were the coolest things. Did you know that some of the best random number generators out there right now are actually using lava lamps? A whole bunch of them. The visible link and then the Geodesic dome is you're using these jelly sweets and cocktail sticks and putting them all together. And how is it done? Talks about Buckminster fuller. I just love this stuff. I don't know about you guys, but it's so simple. Marble runs the kids can make, and it's where marble is running down the outside of a box and how you guided spaghetti bridges. See, all of these are cheap, strong as this drinking [00:10:00] straw. Not the crappy paper ones, but a real drinking straw. Electric motors. Yeah. Anyhow, check it out online. Of course, there's a link to it as well @craigpeterson.com you can go there. You can see all of this week's articles, and if you are a subscriber to my email list. You will already have it in your mailbox, should have gone out to this morning. So double-check your email. If you did not get it, just send me an email to me@craigpeterson.com that's Peterson with an S O N.com and just ME. Right. Me, it's me and Craig peterson.com and I'll be glad to double-check as to why you didn't get it. Hopefully, I didn't get caught in a spam box somewhere cause we send out thousands of these things every week. And you never know if someone, if people don't open them, I don't know if he knew how this works, but if people don't open them, like on Gmail, Google mail, if they're not, people don't open them. They assume, Oh, nobody's interested in this. And so it gets a lower priority until all of a sudden Google thinks, Oh well. This must be spam because people aren't opening it. So make sure you open it and download any graphics that are in there. Cause that tells Google and everybody else that, Hey, you care about this email. If you turn off the remote images, which is what I normally do personally. but when I get a newsletter, I always make sure to turn it back on. so if you got the images, then Google or AOL or Hotmail or office who 65 whatever you're using will know that it is a good email. It's valid. All right. Stick around. When we get back, we're moving to be on we're going to talk a little bit about Microsoft teams and some phishing that's been going on. You're listening to Craig Peterson here on W G A N. Craig Peterson: Hello everybody. Welcome back. Craig Peterson here on WGAN online and craigpeterson.com. We've been covering a lot of stuff this show today. We just talked about these challenge cards and if you're interested, if you didn't get that URL, I'm going to give it to you again. I love these things are great for your kids, grandkids coming over for the day, whatever it might be. Go online and go to either look for James Dyson's foundation or just go to my website craigpeterson.com. You'll find it there under the radio show, but the James Dyson Foundation is who published these things they're absolutely phenomenal. We also talked about President Trump's executive order banning foreign electrical equipment from getting into our grid. Looks like they're trying to remove equipment that's already there. After the attacks that have been mounted all around the world against different [00:01:00] countries is no time to let your guard down. We've got Corona fraud in a very, very big way still, so we talked about some of that, what that's all about, and telecommuting in a post-COVID 19 world, what does that look like? How is that going to affect our businesses, our lives, our jobs, et cetera? So if you missed any of that, you can just go online to Craig peterson.com check the podcast and you can listen to it right there. I've also been trying to put them up over on YouTube and put them up on Facebook from time to time. I'm going to get better about that. I absolutely have to because we've got to get this message out to everybody, and if you have shared my newsletter with friends or some of these webinars I did. Two dozen over the course of a couple of weeks if you shared any of them. I just want to thank you guys so much for doing that. This is such an important thing for me to get the word out. That's what I've been trying to do for. Decades now because I got nailed as a small business owner by one of these pieces of nasty where there was out circulating at the time, and I really don't want it to happen to you or anybody else. And it really upsets me when I see some of these advertisers who are deceiving people. Just this week I broke down one of these ads I was hearing for VPNs. And every word they were saying was correct. But if you get into like the legal definition, if you're sworn in, it's the truth, the whole truth and nothing but the truth, right? It's not what it's supposed to be. What does that mean? Well, the truth, you know? Okay. So did you rob that store? No. Okay. That's the truth of the whole truth might be, no, I did not Rob that store, but I heard Jane robbed the store, or I know Jane robbed this store or that would be the whole truth. So they, they're talking about their VPN product. And they're talking about how it can keep your data away from prying eyes. Well, yeah, it's kind of true, but it also exposes you to even more prying eyes. You see what I'm talking about when I say not the whole truth. So that's why I've been doing all of these free little training and also been doing lots of stuff for some of the paid courses and training too, because we've got to help people understand, and that leads us to what we're going to talk about right now, which is Microsoft teams. And now Microsoft teams are not bad. It's software that you can get as part of your now called, [00:04:00] Microsoft three 65 subscriptions, which can be good, right? And teams are what you need in order to have collaborative work and to be able to do collaborative work. But just as a quick word of warning, the only collaboration system out there right now that has full-audibility and all of the features that are required by some of the more advanced regulations is WebEx teams. But anyways, on all of these fronts from the Microsoft teams through, you might be using Slack, which is another very popular one, and even WebEx, but we're seeing a whole lot of phishing emails, and there's a warning that just came out here this last week that. People, particularly people who are working in industries such as energy, retail, and hospitality. There are some hackers out there right now that are attacking people specifically pretending they are from Microsoft teams. So they're trying to steal the access credentials of employees who are working from home. And what we've been finding is that many of the people who are working from home right now are. You know, they're, they're not being supervised by the security people. They're using a home computer. It may or may not be up to date. It may or may not have reasonable security precautions on it. It can be a real problem. And when they are getting an email like this, if you ever get an email that looks like it's from Microsoft or looks like it from a vendor that you've been using. If you're in the office, you might lean over to somebody else and say, what do you think of this email? Do you think this is legitimate? Or you might report it to your people, your security people, et cetera. But we're finding with people working from home that they're not double-checking it. And so they're clicking on a [00:06:00] link. They think, Oh my gosh, I'm not using Microsoft teams properly, or I mess something up and there's something I have to do. I got to recover this. I got to figure this out. And in fact, what it is, is that the bad guys out there that are trying to hack you realize what it is that you're trying to do, which is get, just get my work done, right? Just get the software working. So they have been directing attacks to the people. That is a little bit more ignorant in some of these ways. All right. Now at this point, it looks like most of these attacks are not highly targeted. In other words, it's not spearphishing. So it goes right back to what I was talking about earlier. Those emails that we were getting from the Nigerian Prince, right? They are general. So they're unlikely to mention your username and Microsoft teams, even your company. They are just generic and they can be sent to anybody. And so the hackers have taken a list of different companies and what businesses they're in and have been trying to direct them to those businesses. Now, the URLs that are in these, oftentimes we're finding that they. Are using multiple levels of URL redirect, and the idea behind that is to throw off these malicious link detection tools that are out there and to hide the actual URL of the final domain that's being used to host the ultimate attack. Isn't this something. These people are doing. So I did some training here on using Cisco Umbrella, which is a product that we sell, but you can buy directly from Cisco. It is specifically designed to help prevent these types of attacks, and I think it's really important that everybody use that installs it right. Get the free version if that is what you need. If you're a business, you should talk with me because there are special business levels that are not offered on the umbrella website, but special business versions that allow a lot more tracking and a lot more granular control. But make sure you have this in place because even with the multiple redirects, the odds are high that Cisco umbrella is going to be able to attack that. All right. So one message is impersonating the notification that's received when a coworker is trying to connect with you or contact you via teams. The other one is claiming that the recipient has a file waiting for them on Microsoft teams, and the email footer even has legitimate links to. The Microsoft websites, you know, Microsoft teams, application downloads, et cetera. And in one of the attacks, these phishing emails containing a link to a document hosted on a site used by an email marketing company. So we have to be very, very careful. And especially now we're, we're working more at home. We are going to be continuing to work more at home, move most of us anyway, and we are using these collaboration tools and maybe you don't have access to your normal texts of people that you would text support people that you would have access to. So double-check all of that. Well, when we come back, we're going to talk about the biggest threat. To the small, medium enterprise space. You're a small business, your small office, your home office, what it is, what those numbers look like, and what you can do about it. And we will be back in just a couple of minutes here. This is Craig Peterson, you are listening to me on W G A N or online at Craig, Peterson.com stick around. We'll be right back. Hey, welcome back everybody. Craig Peterson here. So glad to have you guys. I really enjoy helping out and I love getting those emails you guys send to me. You're so kind. They're just on some of the compliments and some of your suggestions. It's just fantastic and you can reach me directly. By sending an email to me@craigpeterson.com now, I get a lot of emails, particularly lately, so if it takes me a little bit to get back to you, I apologize in advance, but we do try and get back to all of the people who reach out, but you know, that's not always possible. Just a matter of life, I guess, in this day and age. All right, so let's move on to our next topic for today, and that has to do with the biggest threat out there right now for the small business space. And I was looking at some numbers here during the break. I'm trying to [00:01:00] figure out, so, so what is. Going on. We, we've talked a lot about phishing. We talked about what was just happening here in some of the online space. Things you need to look out for and what, what we're really talking about here when we call talk about small business, the biggest threat is. Ransomware to realize that. How long has ransomware been along? Been around? Excuse me. How long has it been out there? How long has it been attacking us? We have some statistics out there. I'm looking at right now from health net security saying that 46% are small, medium businesses have been targeted by ransomware, and 73% have. Paid the ransom. Now, paying the ransom can be cheap. It can be expensive. It really depends. Of course, the FBI suggests you don't pay a ransom because of two reasons. One, it doesn't guarantee you'll get your data [00:02:00] back. In fact, half of the time when a Ransom's paid all of the data is not. Recovered. And the other reason is it shows the bad guys who will pay ransoms, which means, Hey, listen, guys, you guys are paying a ransom.  Maybe we should go after you again because unfortunately, many of the businesses that have been hit by this stuff don't properly update. their security and those are the companies that ended up coming to me. Right? They should have come before the ransomware hit, not after the ransomware hit and not after they had a second problem. You know, if, if you've got somebody who's providing you with its services. And you have been, you know, ransomed. Don't go back to them to try and fix the problem. It's like, well, who was it Einstein that said that the same thinking that created a problem cannot solve the problem. And we've seen that again and again and again, but paying the ransoms. Here's what it costs right now. 43% of SMBs said they've paid between 10,000 and 50,000 to ransomware attackers. 13% said they were forced to pay more than $100,000 now, I can guarantee you any SMB out there, well, if you're like 500 employees. Huh? It's going to cost you more than a hundred thousand. But, uh, you know, if you are a company that has less than a hundred employees, it's not going to cost you more than that. Not even close to it, but paying the ransom doesn't guarantee anything. If you are a bigger company, we're seeing the average cost of one of these attacks being over a million dollars, because if you're trying to recover, you're trying to do the. Great. You got to notify all of your customers, your customers, find out that you've been hacked and that you had ransomware, you had the lost business while you were down. You [00:04:00] have a lost reputation after you get back. Okay. It's just absolutely amazing. Now. Businesses that are in the B to B space like mine, right? I'm, I'm a business to business. In other words, my services, my security services, the hardware, everything. We're selling to businesses. I really don't deal with consumers, although we've certainly helped a lot of consumers out there, listen to the radio show, but the businesses that are in the B2B space are. Saying that about 80% of them, this is self-evaluation. 80% of them are prepared for an attack to some degree or another. They've at least taken some preparatory steps. People, these businesses that are selling to individuals. In other words, B to C, business to consumer, it's about 20% less. All right? It's crazy. 28% of SMBs admitted that they do not have a plan to mitigate a ransomware attack. So it's very important to get all of this stuff together because the bad guys are coming after us. You've got to have a plan. You've got to prevent the attack. So what do you do? Since ransomware. It is right now really the top threat it gets in via phishing attacks. It gets in a lot of different means, but it's really a saran somewhere. That's the bottom line. I would suggest something here because I know you guys. It is so frustrating trying to do updates. It's even more frustrating when you install an update and it breaks something. Right. And frankly, the update thing comes up in the middle of doing something. You say, Oh, I'll do this later. So you put it off. Hopefully, you're running the pro version of Microsoft Windows, not the home version that doesn't let you do much of them put off. And then they'd remind you the next day, Oh, I gotta do this. I gotta remember to do [00:06:00] this. And then you delay it. And in my training, I talk about what the best delays are to use, depending on what kind of business you are, but you gotta kind of figure that out. What are the best delays, uh, between the time Microsoft tells you that you should do it and, and when you absolutely need to do it? So you're sitting there and saying, ah, last time I did this, I had problems and took me a day to recover and I lost all of that work and I don't really know what I'm doing right. I don't know if I should legitimately install it or not. Right? Have you guys had those questions? Yeah, I bet you have. Send me an email me@craigpeterson.com if you've ever had any of those types of questions go through your mind because I think it's normal. Those are the same questions that go through my mind, my team's mind. So what we end up doing, of course, is doing a bunch of online research, at least we understand a little bit about what needs to [00:07:00] be done and how to do that sort of evaluation, right? We're kind of security professionals, so I get it, right? You're sitting there wondering, what should I do? So because of that, let me tell you the secret. Cause it really is a secret. Obviously try and stay up to date. Obviously have windows defender turned on and UpToDate, as UpToDate as you can get it, but I mentioned it in the last segment and if you want more details, go back to the last segment. You can find that online@craigpeterson.com under my radio show. But listen to what I had to say there because probably the best thing you can do. It installs and uses Umbrella. Cisco umbrella is available for free. There are home versions, there are family versions, there are paid versions. They do not sell any of the, you know, the real business versions on their website, and you can always email me@craigpeterson.com if you have some questions about which one's best for you. But what we deal with typically is the enterprise versions. I'm even using the enterprise umbrella. That my company sells at my house, right. In order to protect everything appropriately. But what happens with ransomware is it has to call home. Usually, when malware gets onto your computer and it establishes a foothold, one of the first things that do is call home. So it calls home and says, okay, I've got this computer. What do you want me to do? And the more modern ransomware will give lists of the files that you have on your computer. He liked that. And so it asks, Hey, listen, the files on your computer are this, that, and the other thing. So a bad guy, I'll look at the names of the files on your computer, and if it's interesting, they'll get on your computer. They'll poke around a little bit. And that's why there's such a variant in how much the ransom is. Sometimes they'll demand multimillion-dollar ransoms for the data if they think that you might be worth it. If you are a town, for instance, you're a city like Atlanta. Look at this. They've been ransomed what, two or three times we know of. So the first thing it tries to do is call home. The first thing some of this phishing email does is try and get you to one of these sites where you can get the ransomware. Umbrella, Cisco Umbrella is designed to stop both. It's available for free. Install it. Now I have a course on it and I may be giving that course again. An absolutely free course. We'll see soon, so I'll make sure on my email list so you get it, Craig peterson.com/subscribe. Craig Peterson: Hey, welcome back everybody. Craig Peterson here. Hard to believe the time is almost up, but you know, because that's the way that

WhatCopsWatch – Putting a Human Face on Those Behind the Badge – Education, Entertainment, COPS.

  The 911 system rings. On the other end of the line is a woman calling to have police dispatched to her location immediately. In her midst – could it be a prowler? A terrorist? A burglar lurking in the shadows about to accost her? Nope – just a dude she wants gone. Huh? It … Continue reading Using 911 as “The Billy Badass Tool?” →

San Fransokyo
Episode 10: Diametrically Opposed

San Fransokyo

Play Episode Listen Later May 31, 2019 31:12


“There are a lot of moments where people start to develop one mental image of Japan and then they just get hid by something that seems so diametrically opposed to that. You get a lot of people going, ‘Huh?’ It builds up an expectation and then knocks it down, much more than other countries I’ve been to.” — DruIn this episode we cover:- The existence and mingling of zen and weird Japan- “What Japanese people think American people think Japanese is like”- 1,000 year old trees in Omiya Bonsai Village- Otakus and weaboos channeling the true spirit of Japan- Japan creating all our favorite childhood pop cultureSHOW NOTESHere are links to the articles and videos that I used as reference in the ending section of the episode.- “Bonsai” [Quartz Obsession]- “Kodawari” [Medium]- “An Unusual Way of Speaking, Yoda Has” [The Atlantic]- “Lots of Harry Potter Books in China, Not All By the Author” [New York Times]- “China Cracks Down on Foreign Children’s Books” [The Guardian]- “The Death and Resurrection of Japan’s Used Panty Vending Machine” [Tech In Asia]And, as promised, here is the summary of “Harry Potter and the Big Funnel” (from NYT):“After six years at Hogwarts, Harry Potter becomes an intern sorcerer and is assigned to teach at the Honiton School. Harry has a painful time in his aunt’s house, as Dudley has met a belly-dancing girl. As Harry prepares to report to his job, Bat Bug warns him disaster awaits.At the school, his students become wooden stools one after another. Harry doesn’t know whether an evil student is behind this, or if his old benefactor Hagrid is making a mistake, or if the shadow of Voldemort has returned. Did it have something to do with the big funnel?”MUSIC LISTVenetian Blinds by Ping Pong ClubHalf Day by Bad SnacksPowerup! by Jeremy BlakeStar Wars Cantina Theme (8Bit Remix Cover Version) by 8 Bit UniverseHarry Potter Soundtrack - Hedwig’s Theme 8-Bit by Miles_MetalDelightful Life by Jekk

Love & Light Live Crystal Healing Podcast

They say that diamonds are a girl’s best friend, but you’re more likely to find me adorned with crystals like moonstone. Not only does it have sparkly goodness, it radiates lunar energy and helps you rock your divine femininity. Oh, and it totally goes with that outfit. by Jenn Lynn from Feather Spirit Crystal Healing Crystal healing is all the rage these days… ...which is ironic because it has actually been around for thousands of years. We finally caught on to what the ancient peoples have always known – those beautiful rocks are not only pretty to look at, but they also harness healing universal energy. How does this work, you ask? Every crystal created by our amazing planet has a very distinct vibration (level of energy). Each vibration is associated with specific physical, emotional and spiritual matters. When a crystal’s energy field merges with our energy field, we take on the vibration of the crystal. Huh? It’s simple, really. Wear a stone that promotes joy and you will feel joy. Carry a calming stone and your anxiety will decrease. Meditate with a power crystal and you will conquer your day like a boss. Whether you battle depression, chronic pain or want to manifest love and abundance in your life, there’s a crystal for that. They put out good vibes, protect us from bad ones and help keep us balanced in all of the chaos. The most important thing is your intention. What is your goal? What is it that you want or need? It might be related to a physical, emotional, or spiritual matter. Or it may be something you want to manifest in your life. Once you have your intention, find the crystal associated with it. Checking out local metaphysical shops, online sellers or even just searching the web will take you where you need to go. There is a ton of information out there! That’s all there is to it. Some days, I change crystals more than outfits (which is a lot) or am carrying around a ten pound purse (yes, I really DO have rocks in there.). Do what feels right for you. All that matters is your intention and what works for YOU.  Remember your intention, connect with the energies and feel those positive vibes! With the help of a few crystal allies, we can be the best version of ourselves. Now think about how that can CHANGE THE WORLD. Right?! Go get your crystal on! Jenn Lynn is a mindful momma, author, certified crystal healer, Lightworker, and Intuitive Empath with a deep love for Mother Earth and her gifts. She created Feather Spirit Crystal Healing to support others on their spiritual journey to promote physical, emotional, mental and spiritual well being. She offers crystals and specialized healing sessions - including crystal consultations, intuitive readings, spiritual counseling and crystal therapy. Learn More at featherspirit.com Shop Feather Spirit Crystal Healing on Etsy Learn to use crystals with POWERFUL Crystal Affirmations! YES PLEASE! SIGN ME UP  

Movieing On - Movies from 1999 or Earlier
Movieing On #288: Thelma & Louise

Movieing On - Movies from 1999 or Earlier

Play Episode Listen Later Jun 15, 2018 82:45


Thelma & Louise. It's hard to imagine, looking at the sheer amount of episodes that we've done, that we've never gotten around to making an episode about this movie. It is, after all, the quintessential road trip movie ... What's that? Huh? It's famous for other things, too? Oh. I did not know that! Fascinating. Come see what Ridley Scott does when he's not making effect-heavy blockbusters scored by Hans Zimmer. Come see two of the women who were nominated, but ultimately lost the Best Actress academy Award to Jodie Foster this year. Come away asking yourself if this is the true origin of the phrase "Geez, Louise". Also, drama, excitement, death, sex, money, robberies and everything else a person could desire. As we mention in the beginnin gof this episode, there have been some pretty bad technical issues to deal with of late. Hopefully we'll have them all sorted out within the next few weeks, but in case we get an episode or two out late every so often - now you know why. Show notes and links: Thelma & Louise (1991) - IMDb (imdb.com) “Off the Cliff” by Becky Aikman (amzn.to) Facts to Know about Women in Hollywood (womenandhollywood.com)

Creating Magical Relationships with Bert & Nelly
Sex & Relationships Part 3- The Lie of Sexuality ~ Bert & Nelly

Creating Magical Relationships with Bert & Nelly

Play Episode Listen Later Jun 11, 2018


Creating Magical Relationships Radio Show What is Sexuality? What are the differences between Sexuality, Sexualness Sensuality? Does your body define your sexuality? Do you buy the definitions of your limitations based on your sexuality? When do you recognize that you are the gift to the world? How do you limit yourself and your receiving? What is consciousness? People try to embody sexuality here, which is always judgement. Defining yourself by your sexuality requires you to separate. HUH? It is a choice to receive only from certain people, which requires you to cut off receiving from everyone and everything else. You hide the consciousness of you behind your sexuality. Sexuality is always an exclusion; it always excludes some part of yourself. In simultaneity you are all things, you have been all things, and you done all things. There isn’t anything we haven’t been, done, had or created. What if sexuality wasn’t true, but a lie you have bought to limit you? ~ More About Creating Magical Relationships with Bert & Nelly ~ Do you have any places where you are locked up with creating the best relationship and sex life you’ve ever had? What if those places could be unlocked and you could begin to enjoy relationships again? What if you didn’t have to give up or cut off parts of yourself and you can see the value and contribution of you in every relationship? Let’s talk about what nobody talks about and gain access to the possibilities of amazing and empowering sex and relationships where you do not lose you, in fact, you get more of yourself. www.bertandnellibel.com To get more of Creating Magical Relationships with Bert & Nelly, be sure to visit the archives page for replays of all her shows here: https://www.inspiredchoicesnetwork.com/podcast/creating-magical-relationships-with-bert-nelly/

Hoof and Sword: A Tails of Equestria MLP Actual Play Podcast

Huh? It’s coronation day! It’s coronation day! The window’s open, so’s that door – I didn’t know they… wait, wrong universe…it’s parade day! Hoof and Sword is an Actual Play RPG podcast where rowdy adults attempt to play a children’s game named Tails of Equestria, based on My Little Pony. Find us on Twitter.com at […]

GymCastic: The Gymnastics Podcast
298: Geddert and Karolyis Rage-O-Meter Special

GymCastic: The Gymnastics Podcast

Play Episode Listen Later Apr 4, 2018 96:21


GYMTERNET NEWS A CNN investigation into John Geddert spoke with seven gymnasts/families about their experiences with him, and it wasn't pretty Physical abuse, verbal abuse, suicide attempts Police complaints dating back to 1986 A letter to USAG in 2013 detailing the problems Steve Penny KNEW and chose to do nothing. Because publicity. CNN also has the May 2017 Karolyi depositions. They aren't pretty either. Apparently the Karolyis had very little to do with the ranch and barely ever met or talked to Larry Nassar. Huh? It was all USAG's and Kathy Kelly's fault "I wanted them to be safe, but..." Nassar's boss, William Strampel, has been arrested for insane 1970s sexual misconduct. That's the official charge.  Those two MSU trainers who were informed about Nassar and did nothing still work there  MSU spent $500K in January monitoring social media accounts of Nassar survivors and journalists. We definitely can't think of a better use for that money USAG Athlete Assistance Fund application and the Saving Our Survivors Fund And in actual gymnastics developments: (1:05:38) The drama over the English Commonwealth Games team deepens Cuba is in the Pacific now, and we're all for it Giulia Steingruber is playing around with a Yurchenko double back MEET NEWS (49:08) We break down the key storylines to watch at this Saturday's NCAA regionals and rage about the scheduling and individual qualification rules, as per usual Professor O'Beirne, PhD brings us a history lesson on the origins of the Commonwealth Games, and we get excited about Wales and dragons.  FEEDBACK (1:11:13) Why can't women do NCAA and elite at the same time? Primary source material about the sound in the Georgia Dome When a floor routine might also be a tornado warning A long-time brevet judge on how we can fix NCAA (and USAG) judging 2-hour awards ceremonies (WHATTTT??) and plans for a parent revolt! Live Show at NCAAs Seats limited. Get your tickets here  SUPPORT THE SHOW Join Club Gym Nerd here. Buy our awesome clothing and gifts here. RELATED EPISODES 297: The Jig of Victory 296: Komova in Stuttgart, NCAA Crack, and the Ranch Incident 295: Elvire Teza and Cecile Canqueteau-Landi 294: American Cup 2018 293: EXCLUSIVE Inside Elite Verification 292: Winter Cup 2018 and FIG official statement on hosting World Championships in anti-gay country 291: Not a Good Look 290: Valeri Is Out 289: 175 Years 288: Ding Dong The Ranch Is Dead 287: Simone and Maggie Too 286: Cover Your Eyes and Silently Scream 227: Jane Doe2 Sues Karolyis  

Something You Should Know
Real Truth Vs Fake Truth: How to Tell the Difference & The Science of Failure: Why Things Go Wrong

Something You Should Know

Play Episode Listen Later Apr 2, 2018 43:22


We have a lot of devices – cellphones, tablets, laptops – and they all need to be charged up constantly. How much does that cost? And how much does it cost to run a television, light bulb or a Tesla every year? Listen to discover the answers. (http://www.forbes.com/pictures/ekhf45ellkj/ipad-1-50-per-year/) It seems as if the truth has taken a beating in recent years. Your truth may not be my truth and then, of course, there is alternative truth. Huh? It’s time we take a closer look at what the truth is and isn’t. So joining me is Hector MacDonald, he is strategic communications consultant who has advised the leaders of some of the world’s top corporations as well as the British government. Hector is the author of a new book called TRUTH: How the Many Sides to Every Story Shape Our Reality (https://amzn.to/2pVUYs6) and I think you will find what he has to say very enlightening. Everyone has been worried about their breath on occasion. We all know what a huge turn-off bad breath can be. So I will let you in on some proven strategies to fight bad breath when you aren’t able to brush your teeth. I’ll also tell you a few myths about bad breath that may surprise you. https://www.huffingtonpost.com/2011/12/03/cure-bad-breath_n_1126196.html) You’ve heard of Murphy’s Law… Anything that can go wrong will go wrong. But why is that so? Why do things go wrong? Whether it is your morning routine to get the kids off to school (which in my house OFTEN goes wrong) to how you do your job or cook Thanksgiving dinner to disastrous space shuttle launches – things can and do go wrong. Listen to Chris Clearfield, co-author of the book Meltdown: Why Our Systems Fail and What We Can Do About It (https://amzn.to/2pZgPy3) as he delves into the science of failure. You'll discover how failure works and more importantly how you can learn from failure to prevent it from happening again.

Podcastification - podcasting tips, podcast tricks, how to podcast better
76: How to Use Long-Tail Keywords to Get Your Podcast Found

Podcastification - podcasting tips, podcast tricks, how to podcast better

Play Episode Listen Later Oct 24, 2017 16:32


Subscribe to Podcastification Apple Podcasts | Stitcher | Google Play | Podbean | iHeart Radio | Spreaker Podcasters tend to love their gadgets - microphones (dynamic or condenser), digital recorders (Zoom H6 or the Tascam DP-006) - and more. What we’re not typically very good at is learning and doing is the stuff that gets our podcast found by those who are looking for the things we talk about. But if what you have to say is important enough for… You to say it, and Others to listen to what you have to say… I’d say it’s worth you learning and doing the work to let them know it’s there. Do you follow? That means you’ve got to learn the strategies for show notes creation and titling of your podcast episodes that make them “findable.” One of the most powerful ways you can do that is by learning about the use of long tail keywords. This episode is about that. Here’s a rough outline of this episode about using LONG TAIL KEYWORDS… [2:07] What IS a long tail keyword? Here’s an example for you... [5:57] Why optimizing your show notes pages for long tail keywords is important [9:19] There is a downside to a long tail keyword approach [13:19] Keyword research works - but it takes work. Are you willing to do it? [15:32] My terrible pun about the long and short of it on this long tail keyword episode What do I mean by Long Tail Keywords? Don’t let the name throw you off. It’s not some kind of creature from Lord of The Rings. Long Tail keywords mean a keyword that somebody may be searching for on Google, Bing, or Yahoo that is longer than a simple, one word keyword. Here’s the example I use in this episode... Home Based business = a typical keyword Home based Business for Single Moms = a LONG TAIL KEYWORD Do you see the difference? A long tail keyword is going to target a more SPECIFIC search, something more detailed and niched-in. In this episode I give a bit more detail - so you should listen - but suffice it to say that when you use a long tail keyword you’re trying to appeal to a specific person, searching for a specific thing, because you have a specific thing to say about that specific thing. Huh? It’s really not all that confusing, is it? Real quick, before we move on to why long tail keywords are important, I should clarify… Long tail keywords matter when applied to sites or pages where a typical search engine (bing, Google, Yahoo) can find the page. So we are NOT talking about Apple Podcasts descriptions (formerly iTunes). But we ARE talking about… The show notes page on your website The episode listing on your media host (it is what supplies the podcast apps in most cases) And even on Youtube if you’re repurposing your content there (and you should be - an episode on THAT is coming soon). Why are Long Tail Keywords important for your podcast show notes pages? The real difference long tail keywords make for your podcast episode pages (show notes) is that they increase your ability to be shown higher in organic search rankings. How? By drilling into the exact things people who are searching care about, relating to the things you’re talking about. When you can rank in Google search for the topics people are ALREADY SEARCHING FOR… you’re going to find very interested, potentially rabid fans for your podcast. But wait, there’s more… There’s a lesson to be learned from Amazon (yes, Amazon) when it comes to long tail keywords. Search Engine Guide says that Amazon makes 57% of their on-site sales from people who come on the and search using long tail keywords and phrases. But you’re not selling anything… how does that relate to you? You’re trying to build a subscriber list, aren’t you? You’re trying to build a listenership, aren’t you? So you ARE selling something - your podcast. People searching for what you talk about are searching SPECIFICALLY for what you talk about. You’ve got to make sure you’re using the keyword phrases THEY are using to make it easy for them to find your podcast episodes. A smaller number of people will find your posts overall - but you’re not trying to appeal to everyone, you’re trying to appeal to your specific audience. Who cares if people interested in “Grooming long haired cats” find your page if you’re talking about “Breeding Chameleons” (like my friend, Bill Strand). Your goal is to do everything you can - including the use of long tail keywords - to make sure your people are finding your page(s). That’s how you’ll find your IDEAL LISTENER - and you’ll be more likely to get a subscriber as a result. Conversions (fans/listeners) ALWAYS happen more from the use of long tail keywords. ALWAYS. The downside of using long tail keywords The problem with being specific, as you have to be when using long tail keywords, is that you’re unable to be general. Duh. Hang on a minute and follow the logic… If you’re writing a show notes page about Getting Lost in Ultrarunning (like my friend Kyle did here), you’re probably going to cover the topic on an in-depth level, because ultrarunning is a specific, niched topic. That means you’re not likely going to be able to do much more content on that topic - at least for a bit. So you’ve got to make your best effort on THAT post, THAT one time. And continue improving THAT content as you can. Should things change in the industry regarding ultrarunning - you could do another episode on the topic. But it’s likely going to be a while before you can. So… niche topics mean limited opportunities to write about them. It’s just the way it is. So you’ve got to get creative when it comes to niche topics like that… learn to use what I call “verticals” - related things that are not exactly the same thing. Make sense? So instead of doing a second episode about ultrarunning, you might do another episode about “An Amazing training regimen for ultrarunning.” (I know NOTHING about ultrarunning, so give me a break Kyle.) See what I mean? How do you KNOW what people are searching for? By learning how to do keyword research. “Seriously! Are you telling me I’ve got to spend the time to learn how to do ANOTHER thing????!!!!” Well… yeah. If you want your podcast episodes to be found by the people who can benefit from them. OR, you can hire someone to learn it and do it for you. I don’t really care how you get it done - you just need to get it done. On this episode I explain how keyword research works and I even recommend a tool (an affiliate link in the resource links) that you can use to make it easier. But in the end, you’ve got to do it. It takes work - plain and simple. But it’s necessary to make what you’re doing matter. And you want it to matter, right? And what if you absolutely don’t want to do this? That, among other reasons - is why my company exists - to help you get your message out effectively. EFFECTIVELY, PEOPLE! We don’t slack on this stuff. We do keyword research and focus on using long tail phrasing others in your niche are not targeting. Because we want to make sure that if you’re taking the time to podcast, you’re reaching the people you’re trying to reach. We can’t guarantee it will happen with every post we write, but we CAN guarantee that you’ll have a much greater chance of the people you’re trying to reach if you do so with proven methods that work WITH the search engines instead of against them. Article on Search Engine Guide that references Amazon’s observations about long tail Tool my team uses and I recommend - Keyword Finder: https://goo.gl/egvCQd (affiliate link) Connect with me… Carey(AT)PodcastFastTrack.com On Facebook On Twitter Subscribe to Podcastification Apple Podcasts | Stitcher | Google Play | Podbean | iHeart Radio | Spreaker  

Sales Funnel Radio
SFR 79: Funnel "Mentality"

Sales Funnel Radio

Play Episode Listen Later Oct 11, 2017 27:23


Live listener Q&A about how I keep my "state" in the right place to build quickly... Oh, what’s going on everyone? This is Steve Larsen and you’re listening to Sales Funnel Radio. Welcome to Sales Funnel Radio where you’ll learn marketing strategies to grow your online business using today’s best internet sales funnels, and now here’s your host, Steve Larsen. Hey, guys, got a cool episode here today. I get asked this question shockingly ... I expect this question to come along, but not with how often it's asked. Anyway, this is gonna be a cool segment. I'm gonna pull in a question that I got from Gerim Atkinson. I appreciate the question, man. I get a lot of questions from you guys and if you guys want to ask a question to me just go to salesfunnelradio.com. If you scroll down, there's gonna be a green button on the bottom right. You can ask any question. It will voice record straight off your browser directly to me and then I can toss it in. Anyways, here's the question from Gerim. Gerim: Hey, Steve, Gerim Atkinson here. First, I just wanted to tell you thank you so much for your awesome podcast. I love all the content that you cover here. I love the super high level stuff. Then, I also really love when you get in the weeds; the tactical podcasts where you're talking about different techniques that you found have been successful in building funnels so really appreciate all the value you bake into here, as well as, the different funnels you built out. Just appreciate all you do so super huge thanks for that. The question I had for you was as you're getting into the zone to build out funnels and pulling from what Tony Robbins often talks about of getting into state. I would love to hear what you personally do to get into state to build funnels. Like what anything looks like for that process. Are there things you do beforehand to get you focused and concentrated to sit down and work as you're building away? Are there foods that you found are really good for you to help keep up energy levels and keep you focused? Music? Headphones? Anyway, I would just love to hear what that process looks like for you that allows you to be zoned in on your game of building funnels and chasing after what you're working on. Anyway, thanks again, and I hope you handle my question. Thanks. Steve: Hey, Gerim. Hey, man, thanks so much. Appreciate that. Hope you're doing well personally, as well, my friend. Hey, great question. I honestly get that ... I've always been shocked at how many people ask that. Not so much ... I always expected that I would get that question quite a bit, but not how ma' ... A lot of people ask me that. What's the ... In fact, a lot of people at the PHAT event that we did asked that question. That was one of the biggest ones. What's the state you have to be in? What's the mental control? I always have made fun of the whole mindset training industry. When they're like, "I'm gonna teach you some mindset training." It's like, "What the heck does that mean?" It sounds so fluffy to me. It's taken me awhile to figure out my own process, but I have one, and it's been by accident as I've put things together, and I've built 'em and things like that. Here's what I do. This might be weird or whatever, but in the morning when I wake up there's actually a YouTube playlist that I've been building over the last while. What it is, it's a lot of my favorite motivational videos. I hate calling them motivational videos because I don't need motivating. I err on the side of doing too many things. There's no one putting a cow prod to my back. I just move. I know I move. I'm a shaker and that's one of my strengths; is I don't need motivating, but every once in a while, I get in a slump. I'm not gonna lie. Like the last week, I felt a little bit like I've been in a little bit of a funk. There's some vulnerability for you right there, right? I mean we all feel it. Everyone I know feels that eventually. It's not like ... I don't just run around screaming all the time, but it is a great way to break state. It's a great way for me to ready and get excited. Even if I'm really, really tired, there's times where we'll be at the office till two or three in the morning. It's like I'm dying, but I get back into state by choice. That's the whole key. It's by choice. I'll start jumping around, physically. Russell and I, we literally, we'll start jumping around. We'll play some music that's really fast and upbeat. We'll jam out to some rock music with some really silly air guitar stuff. You know what I mean? I mean that's the whole thing. I've never been successful or a very good marketer or very good business person or very fun person around be, or I'm sorry, a very fun person in general to be around if I'm not having fun. Does that make se'? Even when crap hits the fan, even when stuff's really hard, even when it's very, very challenging ... The number one thing is I've gotta find a way to have fun with it. Even in college, when I did not like classes or when there's stuff to go, I had to find something that I was doing, I had to find it interesting. Some aspect of it needed to be interesting to me, or I had find a way to make interesting. Or I just didn't care. I'd enter into this total state of apathy. That's one of the easiest things you can do when you're starting to build funnels. I mean or your business or whatever it is. It's this game and when you realize it's a game, like in my mind a lot of the pressure gets taken off. I'm like, "Well, I don't totally know what's gonna work so let me just throw it all against the wall and let's see what it does. Oh, that does, cool. Now, let's move forward." You know? And that's how ... and with that backdrop, this gets a lot easier. Number one, man, state control; tons of state control. There's a lot of times. I've mentioned many times before that I'm in the middle of getting out of the army. When I was in basic training and when I was there, and I was doing all the ... We were running around, and it was super hard. It was really challenging. I wanted to be the best. I wanted to be the fastest. I wanted to shoot the best, so I basically was, almost the whole time. I was the second fastest in my entire platoon and company. There was one other guy that could beat me. He was so freaking quick. He was like the second fastest runner in Nigeria or something. He was so ... Oh, my gosh. He was running the two miles in 10 minutes and 30 seconds. The guy was hauling. My fastest was only 11 minutes and 52 seconds. I mean, he was killing me by whole minutes. Anyway, ah, still, I'm very competitive. I wanna be the best so like it's still ... That guy's awesome. He's the man. Rono's the coolest dude ever, but geez. Anyway. There was a phrase that we would repeat a lot of times when it was freezing. I went in the middle of winter. That was a terrible time to go to basic. I went at a time when they were shutting down the different parts of the base that I went to and so they couldn't feed us normally. The amount of food we got was drastically less. I lost a ton of weight that I didn't need to lose while I was there. Other guys in training were not that way at all. They were well fed. I mean anytime crap hit the fan and we would just ... Sometimes we'd just start yelling, be like, "Right." We just back into state. There was a phrase they would repeat over and over again and they would yell, "Fake motivation is still motivation," okay? That sounds cheesy, but there's some serious truth to that. Especially when crap gets hard, and I guarantee you it's gonna hit. Look, when I'm trying to build a project, I see the beginning to the end on a macro level. It is impossible to see it on a micro level, though. I can't tell you how many times ... Literally, every single time we launch a funnel at ClickFunnels, something bad happens. Mega bad. I'm not talking like, "Oh, we forgot to write an email sequence." No. For some reason, this integration over here didn't work, totally broke half the thing, whatever funnel we're building. Or major changes. Or massive hiccups. You know what I'm saying? Literally, every single time. I'm trying to say this you so that you understand that it happens to every single person and to think that it won't happen to you is ludicrous. You're gonna feel crappy sometimes. There's gonna eventually be a part where pure grit is involved, and your ability to withstand adversity mentally. You're gonna have one or maybe two people come out of the gate and tell you, you can't do it. But by the time it hits your ears, and it goes into your head, we translate it as precedents for how everyone's looking at us. That's true anytime you start anything. It's true every time I start anything. I'll go launch something. I'll get a lot of people saying, "Hey, that's sweet." I'll get some people saying, "Oh, that sucks. Like mwa, I can't believe you're doing that. Eh." They're the haters and just expect that, but what's funny is that the tendency, and what I see a lot of people like who I coach and who I help and things like that, the tendency is to hear the one or two people and mistake it for being everybody. Everyone hates my thing. No. It's two people, and they hate everything in life so don't even worry what they think. No, it was only two people, and they're just the kind of people who wanna be miserable their whole life, and they're trying to find something else to do, too. You just happen to be the next victim. That just happens. Any time you put something out there, just know, number one, it's gonna take a lot of mental grit for you to combat a lot of the negativity that's gonna come your way. Whether you are a funnel builder, or you are the face of stuff and don't know anything about funnels, which is fine. Or you're a copywriter or whatever it is, any one of our roles. There's always very unanticipated resistance. Every time. To think it's gonna be different is totally ludicrous. Any time I've ever launched anything from both friends, families and enemies, I've always had a lot of pro stuff and negative stuff. It's just the way it is, and it's fine. Eventually, you gotta just understand, you're not gonna please everyone, and you shouldn't try to. In fact, the fact that you're not pleasing everybody is a great thing. It means you got polarity inside your attractive character. I just said something before that's probably gonna offend a lot of people. I think mindset training, like selling mindset training, it is the most fluffy thing on the planet to me. I don't understand it. Define it then at least. Like mindset training, it's like I do that everyday anyways. Not that I'm trying to, but I realized if I touch the hot stove, I can't do that. It hurts. I know it's not how it works, but you see what I'm saying? 'Cause we all have pros and cons. We have pushes and pulls towards everything going on around us. To think that everyone's gonna be happy about the things that you do, it's just not true and that's okay. That's why you build a community and culture around you. It's a support system. One thing that I know the Russell does is he just doesn't look a lot of times at comments, whether he's in the middle of a webinar or on a Facebook live or stuff. When he's actually delivering the main thing, he doesn't look at comments. It's because 90% of it is really great stuff, but there's always 10% or just the freaking idiots. They decide that they wanna crap on everyone else's parade. It throws him off. It throws me off, so I don't look at the comments for a while. That is one trick. While in the middle of delivering a presentation or a webinar or Facebook live or whatever it is, for a while, I look at the comments like crazy when I'm in the middle of the launch when I'm putting things out there 'cause I'm ask campaigning stuff, but besides that though, I don't really look at the comments for a while until I get the thing up. Then feel free to poop on it 'cause that's just how it works. Anyway, I wasn't meaning on going off the whole thing, but I just I want you to know and everyone that's listening, I plan stuff on a macro level as deeply as I can, also, on the micro level, okay? I see the macro. I'm like okay, I'm gonna go from this funnel to this funnel. People are generally really good at that piece. Then I try and get really nitty gritty on the micro level. Okay, well, this page is gonna have this and this page. It gonna have this offer and this automation over here and it's gonna have this, this, this, this. I'm gonna do these things. I'm excited about it, but it never goes that way. Ever. In the 300 funnels I've built in the last 18 months, it doesn't ever go how we're actually gonna ... We'll put stuff together. I mean it's so rare that there's not a hiccup or there's something that I've realized. Oh, you know what? I've taken it as far as I can. We have to have XYZ video. I thought we could get along without it, but we need it now. You know what I mean? It always ends up that way. This game has more to do with how fast can you get over the crap and just keep moving on? The tendency for most people, though, is they'll hit something. They'll hit a wall and they'll go, "No. Dang it, a wall. Eh." And they get uh, no, a wall. Then they fixate on it and it becomes bigger than it actually was in the first place. They start saying, "Well, I'm not successful because of the wall that came up. I wasn't expecting, and well, that guy didn't have a wall over there." Not that you could see, but he probably had a ton more than you could see. Then they get fixated on this thing that was never that big in the first place. All they had to do was go around the left of it, around the right of it, over it, under it or they could just blow straight through it. A lot of success in this, not just in funnel entrepreneurship, in life comes down to the ability to move past stuff quickly, the unexpected quickly, whatever the things are that are coming up. I'm not telling you to not acknowledge your emotion when you have that upset. Acknowledge it. Yeah. It sucks. Yeah. It's bad and then boom, move on. You had the pity party. Go forward, okay? That's it because otherwise you fixate on this thing, and then it becomes the object in your mind for why you're not moving forward. Then you start to fear the obstacle leaving because then you're like, "Crap. Now, I have to move forward." It becomes this backwards and forwards thing. I see that a lot of times. I mean there's over 500 people inside the Two Comma Coaching Program. I see that a lot. Every one of us goes through it. Every one of us struggles through it. Every one of us ... When it comes to publishing for the first time, that's a biggie. A lot of people have a hard time with that one. Especially, creating a dream 100 list and actually starting to build relationships. That's one a lot of people stumble on. Creating a new niche. Creating a new offer. Building out not just the funnel part, but ... the actual building of the funnel and sitting down and doing it, that's the sexy part that everyone wants to do, but they don't actually sit down, actually write the copy. In every one of those aspects, there's gonna be these hiccups. Hey, either you're not good enough, and you gotta figure it out or hire somebody. Or some other unexpected thing's gonna pop up. It's this game every single time, right? One of my favorite quotes. I'm gonna botch it, but the idea ... is that, hey, look, you can measure the success of anybody based on the number of hard problems they've solved. If you want to be super successful, you have got to look at yourself as a problem solver. You can't look at others for the solution. You gotta solve it on your own. Be a self-solver. The faster you can self-solve, the faster you're gonna be successful with it. I mean every time I put something out, that's how it works. Every time. You know what's fun? It's almost like ... That's why I call it mind muscle. It is like that. At first, it's really hard. You're like, "Oh, this is the first time I've experienced any kind of adversity in something that I want. The world doesn't seem to want to give it to me. They're asking me what my value is, and I'm not sure what my value is yet." You're flexing this muscle in your brain for the first time. Then you get it out. You actually launch the thing or whatever, and it's like, "Ah, now relax for a second." Now, let's do the next one. It's a big mind muscle flex again. You're like, "No, my gosh. This sucks. It's so hard." It's the same thing over and over and over again, but now you watch Russell's team. You watch the way he and I interact. You watch the way he interacts with his other people. It's like here's an adversity. Boom. With three ways, we could solve it. Sucks, but we're over it. Boom. Here's three ways we could fix this. Boom. Here's two ways we could do this. What was cool is that I know one of the major attitudes that I've had, that has helped me tremendously in my very short career, as it's been so far, is I go to Russell or you might go to your boss, or you might go to whoever your higher up is, or you might go to your spouse, you might go to whoever, your girlfriend, your significant other and you say these words, give me your hardest problem, okay? You say those words, and you're gonna have a lot of guaranteed mind muscle flexing, right? You're gonna have a lot of iron pumping with your brain. It's gonna be really hard, but if you're willing to go through that, holy crap, your speed increases so intensely and you can get so much stuff done in your life. You can move forward because you don't get caught up on petty crap like, "Uh-huh, they didn't like something I said. I got three negative comments back. Uh." So what? Just do the next one... Keep going... You gotta practice that over and over and over again... My suggestion when you're building these things, especially when it comes to your brain, is understand when you're about to have burn out. I actually have a ... It's this white cube. It's got all these different times on it and whatever side pops up ... I'll put a 30 minute timer on. Boop. Hear a little beep? And then in 30 minutes, the timer's gonna go off, and I'll switch over to the five minute one. Now that means you get a five minute break. Then I'll switch back to 30 minutes, then go back to five minutes. 30 minutes/five minutes. Then I go back and forth and back and forth. That's one way I go faster and for longer periods of time without needing to have this big massive break. That is one strategy that I do use. Another strategy that I use is I try to make three moves a day, meaning I just try and make, if you think ... like a chessboard, I try and make three moves per day, right? If I only have 24 hours per day to get whatever I'm trying to done, let's see, I'm gonna be at the office for a certain amount of time. I'll be home for a certain amount of time. I gotta sleep, a necessity, for a certain amount of time even though I hate it. At some point, I gotta work out even though I'm not really been doing that for a while. You know what I mean? I only have 24 hours. If I can just make three moves per day, it will at least always be moving the ball forward. If I don't make any moves at all during the day whether it's for my own stuff or for Russell or for a client, for anybody, if I could just move just three moves a day, then you can define what that is, but they can be good sized moves, stuff that matters. Okay. I got in contact with this correct person I needed to. Awesome. I did this podcast episode. Cool. I designed this page and least have the layout for the remainder of what the funnels gonna be like. Boom. Three things. Whoo. All right, I can go to sleep. You know what I mean? I try and make three moves per day. That's a great way to pace yourself. We like to always think that we can sprint towards the end, but the reality is you gotta plan out how long you think it's gonna take you to build a funnel or a business. Then double that assumption. If you're like, "Hey, it's gonna take me three months." Okay. Plan on six, right? Work like it's gonna take you three months. Work like the plan is three months, but just know that you're actually gonna do it in six. That's another ... Same with cost. I think it's gonna cost me 10 grand to get this project out. All right, that means it's actually gonna be 20. What can I do to increase cash flow? You know what I mean? Those little things that I do to expect and plan for any type of hiccups or bumps along the way. Then honestly, I just listen to sweet music. I can't listen to music that has words in it very much. That distracts me too much and distracts my brain, but I know I have a little bit of enough ADD in my brain; actual ADHD a little bit, a lot of symptoms of it that I need some other stimulus going on in order for me to focus, so I'll have music playing, which is usually over 120 beats per minute, which sounds cheesy, but that's true. It's over 120 beats per minute. Then I go ... The music doesn't have any words really that much. It's a lot of house music almost, and I just zone out and do my little 30 minute/five minute, 30 minute/five minute. Try and get three moves done in the day. That's how I do it. If stuff ... Sorry. I'm getting stuttery. If stuff begins to get in somewhat of a lull, I need to stand up. I recommend standing desks. Usually, I stand the first half of the day. I stand the entire first half of the day without sitting, and I'll sit the last half of the day. That keeps me more engaged as well. I guess those are some tricks ... actually wasn't thinking about, that I do. Then mixed with the mental, I call it mind muscle. It's a post that I did on my personal Facebook page if you wanna go look at it, but it's the playlist, the playlist itself. Here's the post I wrote. I'll end with this. Okay. Mentally, I think of myself as just a freaking warrior, like whether or not that means that physically or whatever. Says, "I'm Steve. Hear me roar. The latest conversation with me, myself and I." Then I said, "Enjoy your brain you're already marvelous. I don't need motivation. That junk fizzles and dies quickly anyway. Some place, at some time, you'll need actual grit in whatever you. Look forward to the grit. When motivation leaves so do the hobbyists." It's a super key line. "When motivation leaves so do the hobbyists so although I love living and smiling on with purpose, make it hard, Coach. I found that this is all more about saying no to stuff rather than yes. Wonder junkies and Renaissance men have the toughest time of all so control your mind and rage after the goal like the last drop in a desert. Embrace the suck." That's another phrase from the Army a lot. "A ticked off drill Sargent at my basic training said that. They called him The Dragon." "Never tell me what I can't do. I'll kick you in the neck. Has nothing to do with drinking my own Kool-Aid. I know my own weaknesses. Periodically, I lay in my office floor, seeing marvelous visions of my own goal," which is very true. I actually do that a lot, too, so I'll lay on my office floor here at home, and I'll just stare at the ceiling, and I just envision, and I embody what I'm trying to be. I try and take that on. I try and shed things that I'm not trying to be. I do that many times also. There's all these things I'm remembering that I'm doing I forgot about. Let me keep reading here. It says, "But I really only need and want to see the immediate three steps in front of me at all times. It's how I control noise. I've learned to love ambiguity. The battle is in you. It's against your own mind. Your worst enemy cannot harm you as much as your own unguarded thoughts." That's from Buda. "Your worst enemy cannot harm you as much as your own unguarded thoughts." "Business karma is real. Be a crappy human, and it'll return. Whoever said, 'The customer's always right' was probably a politician because that's total garbage, but everyone" ... I'm having a hard time reading this. I'm looking through my little foam screen thing here that's attached to my mic, and it's blurring my vision. Anyway, the whole point of it is you gotta freaking move forward. Abraham Lincoln said, he said, "Gentleman, why not laugh, with the fearful strain that is upon me day and night, if I did not laugh, I should die." Just have fun with it. There's a whole bunch of little mind things. You'll figure out what works for you. You'll figure out what those things are, but when it comes to ... You just gotta be a freaking tank in your brain. I mean because no one else cares about what you're doing, okay. It's a sad reality. I'm not saying that people don't listen to this. They don't care. I'm not saying people don't care, but you're the only one ... Let me say this another way. You're the only one who's passionate enough about what your thing is to actually go through the crap, in order to get it done. You're the only one. No one else can have that responsibility on their shoulders. Don't look to anyone else. Don't try and put it on anyone else. No one else cares as much as you do to actually get your thing up and out the door. If it's already moving, nobody cares enough to actually get it to the next level. It's only you. You are so alone in that. It's actually not a freaky thing to realize. I'm not saying like, "Oh, you're all alone," or whatever. What I'm saying is it's actually a liberating thing to realize and understand that you have total control. You can get things on your own.  I'm not saying it's totally on your own. Create a team. Put the pieces together you need to, but you are the driver, and it's exciting when you realize that. Like, "Ah, wow. The battle really is against my own brain and the critic inside of my own head. Huh?" It gets really, really easy after that. Anyways, guys, it's a long episode again. The last two have been long. I'm so sorry about that, but Gerim, it's great question. When I heard that, I was like ... Massive fire behind that so, anyways, appreciate that. As far as a recap, I would find out what your own mind muscle is. I would flex your mind muscle. Figure out how that works for you. Work on state control like crazy. I stand. I listen to music that's fast paced, not crazy, but that keeps me engaged. No words with it. I plan the micro, and I plan as much as I can ... I'm sorry. I plan the macro, and I plan as much as I can the micro; all the small little details, but then I 100% expect that that's gonna be false. It's totally gonna be different when I actually get in the weeds. Anyway, whatever you think time and cost wise it's gonna take for you to get something out the door, I would make an entire launch plan before you ever start building anything. Plan the whole thing out with dates, when you're doing what and then hold your own feet to the fire, but then double that timeline to make it more realistic. Then plan on making three moves per day... When you actually do three moves per day, what it lets me do emotionally is it lets me have personal wins that I need in order to stay engaged. If I don't have a personal win in something for a little while, I feel a loss of momentum in motion. It actually make me feel a lot of anxiety. Like I'm not doing anything when I could be doing a lot still. Anyway, hopefully that helps. Be freaking tanks and figure out exactly what it is that keeps you ticking when stuff gets hard 'cause it's gonna happen. Expect it, but only look to yourself for the answer to get over it. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today’s best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your prebuilt sales funnel today.

Good Night
A Merry Christmas Yawning

Good Night

Play Episode Listen Later Dec 20, 2015 14:37


I'm sitting here in my big, comfortable, manly, black leather poppa chair right next to the Christmas tree in our living room...and I keep wanting to jump up and down and open presents. As a Louie Louie Generation guy, jumping up and down isn't something I want to do all that often any more. And I know what's causing this. It's about what's left of the little kid inside me who doesn't care that the rest of me is getting a little wrinkled. You probably have some of that little kid inside you too. The little kid who spends all year waiting for Christmas. Christmas is the center of that little kid's life. Go look for that kid...I'll wait. By the way, if you've forgotten how to find your kid inside, because that little kid has been asleep for a while, here's some help. If your kid has been asleep for too long, the first thing he or she will probably do when he or she wakes up is stretch and yawn. So check right now to see if you're feeling like stretching...and yawning. That yawn is a sure signal that the Christmas kid is waking up. Feel like yawning? Yeah? See what I mean? The KID is there. In fact, no matter what kind of a grown up sour puss you might have been wearing, that kid is going to tug at one side of your mouth to make you start to smile. Which side...which side of your mouth is going to start to smile. Huh? It's going to happen. The Kid is still there, cause it's Christmas. And Christmas is about a kid's birthday. That's why there should always be some kind of toy under your tree. Toys are for kids. Next time you feel that yawn coming on...remember that.

Tell the Band to Go Home
Steel Belted Free Range Radio - Mar. 6, 2014 - part 2

Tell the Band to Go Home

Play Episode Listen Later May 20, 2014 44:25


Live music, new music, and some rockin’ classics from the 90s. Huh? It’ll make sense if you listen. I think.

Tell the Band to Go Home
Steel Belted Free Range Radio - Mar. 6, 2014 - part 1

Tell the Band to Go Home

Play Episode Listen Later May 20, 2014 41:10


Live music, new music, and some rockin’ classics from the 90s. Huh? It’ll make sense if you listen. I think.

Earth-2.net Presents...
Animezing Podcast - Episode 151

Earth-2.net Presents...

Play Episode Listen Later Sep 18, 2013 60:14


Kellen Scrivens and Will Ackerman begin their look at Shinichi "Nabeshin" Watanabe's wacky musical comedy, Nerima Daikon Brothers, by diving into the first four episodes: "Please Touch My Nerima Daikon," "Sa Rang Hey Yo with My Balls," "My Shot Will Crash into Your Backside," and "My Gadget (Detective) is Huge, Huh?" It must be stated that these are episode titles, and not suggestive or rhetorical questions on the part of the hosts.

Animezing Podcast
Animezing Podcast - Episode 151

Animezing Podcast

Play Episode Listen Later Sep 18, 2013 60:14


Kellen Scrivens and Will Ackerman begin their look at Shinichi "Nabeshin" Watanabe's wacky musical comedy, Nerima Daikon Brothers, by diving into the first four episodes: "Please Touch My Nerima Daikon," "Sa Rang Hey Yo with My Balls," "My Shot Will Crash into Your Backside," and "My Gadget (Detective) is Huge, Huh?" It must be stated that these are episode titles, and not suggestive or rhetorical questions on the part of the hosts.

Animezing Podcast
Animezing Podcast - Episode 151

Animezing Podcast

Play Episode Listen Later Sep 18, 2013 60:14


Kellen Scrivens and Will Ackerman begin their look at Shinichi "Nabeshin" Watanabe's wacky musical comedy, Nerima Daikon Brothers, by diving into the first four episodes: "Please Touch My Nerima Daikon," "Sa Rang Hey Yo with My Balls," "My Shot Will Crash into Your Backside," and "My Gadget (Detective) is Huge, Huh?" It must be stated that these are episode titles, and not suggestive or rhetorical questions on the part of the hosts.

Autoline This Week - Video
Autoline This Week #1608: Holding Their Breath

Autoline This Week - Video

Play Episode Listen Later Feb 17, 2012 26:56


Children do it out of spite when they don't get their way. They may turn a different color for a bit but the good news is it usually doesn't last very long. However, when economists hold their collective breath that's a bit more mysterious. Being an inexact science, the answer is open for interpretation -- a conservative economist sees it one way while a liberal economist sees it another. There is no agreed avenue to prosperity which is unfortunate especially for those whose business it is to watch the auto industry. Unemployment spikes to near record levels and lo and behold auto sales rise. Huh? It's not supposed to happen that way. Maybe it's time to break out the emergency tea leaves. So as Autoline prepares to examine the automotive outlook in 2012, instead of those tea leaves, John McElroy turns to three top professionals in the auto industry to take a look at what they believe is going to happen around the globe. Joining his panel this week are the Chief Economists from Ford, Ellen Hughes-Cromwick, and her counterpart at General Motors Mustafa Mohatarem along with Charles Chesbrough, IHS Automotive's Senior Principal Economist.

Autoline This Week
Autoline This Week #1608: Holding Their Breath

Autoline This Week

Play Episode Listen Later Feb 17, 2012 26:57


Children do it out of spite when they don't get their way. They may turn a different color for a bit but the good news is it usually doesn't last very long. However, when economists hold their collective breath that's a bit more mysterious. Being an inexact science, the answer is open for interpretation -- a conservative economist sees it one way while a liberal economist sees it another. There is no agreed avenue to prosperity which is unfortunate especially for those whose business it is to watch the auto industry. Unemployment spikes to near record levels and lo and behold auto sales rise. Huh? It's not supposed to happen that way. Maybe it's time to break out the emergency tea leaves. So as Autoline prepares to examine the automotive outlook in 2012, instead of those tea leaves, John McElroy turns to three top professionals in the auto industry to take a look at what they believe is going to happen around the globe. Joining his panel this week are the Chief Economists from Ford, Ellen Hughes-Cromwick, and her counterpart at General Motors Mustafa Mohatarem along with Charles Chesbrough, IHS Automotive's Senior Principal Economist.

Autoline This Week
Autoline This Week #1608: Holding Their Breath

Autoline This Week

Play Episode Listen Later Feb 17, 2012 26:57


Children do it out of spite when they don't get their way. They may turn a different color for a bit but the good news is it usually doesn't last very long. However, when economists hold their collective breath that's a bit more mysterious. Being an inexact science, the answer is open for interpretation -- a conservative economist sees it one way while a liberal economist sees it another. There is no agreed avenue to prosperity which is unfortunate especially for those whose business it is to watch the auto industry. Unemployment spikes to near record levels and lo and behold auto sales rise. Huh? It's not supposed to happen that way. Maybe it's time to break out the emergency tea leaves. So as Autoline prepares to examine the automotive outlook in 2012, instead of those tea leaves, John McElroy turns to three top professionals in the auto industry to take a look at what they believe is going to happen around the globe. Joining his panel this week are the Chief Economists from Ford, Ellen Hughes-Cromwick, and her counterpart at General Motors Mustafa Mohatarem along with Charles Chesbrough, IHS Automotive's Senior Principal Economist.

Talk To Me In Korean
TTMIK Level 5 Lesson 16

Talk To Me In Korean

Play Episode Listen Later May 20, 2011 24:16


TTMIK Level 5 Lesson 16 - -(ㄴ/는)다In this lesson, let us take a look at how to make narrative present tense sentences using -(ㄴ/는)다. This verb ending is usually used when you are talking to someone NOT older than you and on close terms with. It is also often used in writing when describing what is happening. When -(ㄴ/는)다 is used in writing, there is no distinction between formal language (존댓말) and casual language (반말). ConstructionAction verbs:- Verb stems ending with a vowel + -ㄴ다  Ex) 자다 (to sleep) → 잔다- Verb stems ending with a last consonant + -는다  Ex) 굽다 (to bake) → 굽는다 * If a verb stem ends with ㄹ, you drop the ㄹ and add -ㄴ다.  Ex) 팔다 (to sell) → 파 + ㄴ다 → 판다Descriptive verbs:- Verb stem + -다  Ex) 예쁘다 → 예쁘다** In the case of descriptive verbs, since the verb stem is what you have after you take away -다 from the verb, the narrative present tense form is actually the same as the verb’s dictionary form.있다/없다:- 있다 and 없다 are conjugated in the same way as descriptive verbs, therefore they stay the same in the narrative present tense.Usage Type 1 (In speaking & writing)- This is ONLY when you are talking to someone NOT older than you.You use -(ㄴ/는)다 when:1) you want to show your reaction or impression when talking about a present action, situation. Ex) 이거 좋다! = This is good!(In 반말, you would say “이거 좋아" to the other person in the plain present tense, but 이거 좋다 has a stronger nuance that you saw something for the first time and shows your reaction better.) Ex) 여기 강아지 있다! = Over there! There is a puppy here!(In 반말, you would say “여기 강아지 있어!”, but 여기 강아지 있다 generally shows your surprise or excitement better. Ex) 저기 기차 지나간다. = Over there, there is a train passing by.(In the plain 반말, you would say “저기 기차 지나가", but 저기 기차 지나간다 is generally more commonly used when you want to show your surprise or discovery of a certain fact.)Ex) 전화 온다. = The phone is ringing.(In the plain 반말, you would say 전화 와. But here, you are describing a certain situation or action AS it’s happening in the narrative form.)2) you want to talk about a present action, situation or a regular activity.Ex) 나 먼저 간다. = I’m leaving now (before you). (In the plain 반말, you would say 나 먼저 가. or 나 먼저 갈게, but here, you are describing the current situation in the narrative form. It is as if you are saying “Hey, I am leaving now, as you can see. Tell me now if you want to show some reaction.”)Ex) 그러면, 다음에는 너 초대 안 한다. = If you do that(If that’s the case), next time, I won’t invite you (and make that a rule).(In the plain 반말, you would say 그러면, 다음에는 너 초대 안 할게. or 그러면 다음에는 너 초대 안 할 거야. since you are talking about the future, but if you want to talk about it as a rule or a habit, you can say 너 초대 안 한다.)Usage Type 2 (Only in writing)When you use -(ㄴ/는)다 In writing, the distinction between formal language and casual language disappears. In fact, this is a very common way of describing a series of actions, therefore this -(ㄴ/는)다 is very commonly used in personal journals, recipes, narration scripts for documentary films, etc, wherever a very neutral and narrative voice is required.Ex) 경은은 오늘도 아침 8시에 일어난다. 일어나서 제일 먼저 하는 일은 핸드폰을 보는 것이다. (In a documentary film) (Kyeong-eun gets up at 8 AM as usual. The first thing she does after she gets up is checking her cellphone.)Ex) 이 학교에서는 500명의 학생들이 한국어를 배운다.(In this school, 500 students learn Korean.)Sample sentences1. 오늘 날씨 좋다![o-neul nal-ssi jo-ta]= The weather is good today!2. 전화가 안 돼요. 어? 다시 된다![jeon-hwa-ga an dwae-yo. eo? da-si doen-da!]= The phone is not working. Huh? It’s working again!3. 저기 내 친구들 온다.[jeo-gi nae chin-gu-deul on-da]= There come my friends.4. 그럼 나는 여기서 기다린다?[geu-reom na-neun yeo-gi-seo gi-da-rin-da?]= Then I will wait here, okay?5. 한국어를 잘 하고 싶으면, 매일 공부해야 한다.[han-gu-geo-reul jal ha-go si-peu-myeon mae-il gong-bu-hae-ya han-da]= If you want to speak good Korean, you need to study everyday.

Talk To Me In Korean
TTMIK Level 5 Lesson 16 PDF

Talk To Me In Korean

Play Episode Listen Later May 20, 2011


TTMIK Level 5 Lesson 16 - -(ㄴ/는)다In this lesson, let us take a look at how to make narrative present tense sentences using -(ㄴ/는)다. This verb ending is usually used when you are talking to someone NOT older than you and on close terms with. It is also often used in writing when describing what is happening. When -(ㄴ/는)다 is used in writing, there is no distinction between formal language (존댓말) and casual language (반말). ConstructionAction verbs:- Verb stems ending with a vowel + -ㄴ다  Ex) 자다 (to sleep) → 잔다- Verb stems ending with a last consonant + -는다  Ex) 굽다 (to bake) → 굽는다 * If a verb stem ends with ㄹ, you drop the ㄹ and add -ㄴ다.  Ex) 팔다 (to sell) → 파 + ㄴ다 → 판다Descriptive verbs:- Verb stem + -다  Ex) 예쁘다 → 예쁘다** In the case of descriptive verbs, since the verb stem is what you have after you take away -다 from the verb, the narrative present tense form is actually the same as the verb’s dictionary form.있다/없다:- 있다 and 없다 are conjugated in the same way as descriptive verbs, therefore they stay the same in the narrative present tense.Usage Type 1 (In speaking & writing)- This is ONLY when you are talking to someone NOT older than you.You use -(ㄴ/는)다 when:1) you want to show your reaction or impression when talking about a present action, situation. Ex) 이거 좋다! = This is good!(In 반말, you would say “이거 좋아" to the other person in the plain present tense, but 이거 좋다 has a stronger nuance that you saw something for the first time and shows your reaction better.) Ex) 여기 강아지 있다! = Over there! There is a puppy here!(In 반말, you would say “여기 강아지  있어!”, but 여기 강아지 있다 generally shows your surprise or excitement better. Ex) 저기 기차 지나간다. = Over there, there is a train passing by.(In the plain 반말, you would say “저기 기차 지나가", but 저기 기차 지나간다 is generally more commonly used when you want to show your surprise or discovery of a certain fact.)Ex) 전화 온다. = The phone is ringing.(In the plain 반말, you would say 전화 와. But here, you are describing a certain situation or action AS it’s happening in the narrative form.)2) you want to talk about a present action, situation or a regular activity.Ex) 나 먼저 간다. = I’m leaving now (before you). (In the plain 반말, you would say 나 먼저 가. or 나 먼저 갈게, but here, you are describing the current situation in the narrative form. It is as if you are saying “Hey, I am leaving now, as you can see. Tell me now if you want to show some reaction.”)Ex) 그러면, 다음에는 너 초대 안 한다. = If you do that(If that’s the case), next time, I won’t invite you (and make that a rule).(In the plain 반말, you would say 그러면, 다음에는 너 초대 안 할게. or 그러면 다음에는 너 초대 안 할 거야. since you are talking about the future, but if you want to talk about it as a rule or a habit, you can say 너 초대 안 한다.)Usage Type 2 (Only in writing)When you use -(ㄴ/는)다 In writing, the distinction between formal language and casual language disappears. In fact, this is a very common way of describing a series of actions, therefore this -(ㄴ/는)다 is very commonly used in personal journals, recipes, narration scripts for documentary films, etc, wherever a very neutral and narrative voice is required.Ex) 경은은 오늘도 아침 8시에 일어난다. 일어나서 제일 먼저 하는 일은 핸드폰을 보는 것이다. (In a documentary film) (Kyeong-eun gets up at 8 AM as usual. The first thing she does after she gets up is checking her cellphone.)Ex) 이 학교에서는 500명의 학생들이 한국어를 배운다.(In this school, 500 students learn Korean.)Sample sentences1. 오늘 날씨 좋다![o-neul nal-ssi jo-ta]= The weather is good today!2. 전화가 안 돼요. 어? 다시 된다![jeon-hwa-ga an dwae-yo. eo? da-si doen-da!]= The phone is not working. Huh? It’s working again!3. 저기 내 친구들 온다.[jeo-gi nae chin-gu-deul on-da]= There come my friends.4. 그럼 나는 여기서 기다린다?[geu-reom na-neun yeo-gi-seo gi-da-rin-da?]= Then I will wait here, okay?5. 한국어를 잘 하고 싶으면, 매일 공부해야 한다.[han-gu-geo-reul jal ha-go si-peu-myeon mae-il gong-bu-hae-ya han-da]= If you want to speak good Korean, you need to study everyday.