Podcasts about Buckminster

2023 has certainly been a year of massive revelations in the world of anomalous research. It is a signifier of the third wave that will change humanity as we know it through the wide spread introduction of AI. We all stand on the praecipes of the new normal transhumanist world. Jay and Aspasia take you on a brief tour of some of those we have lost in the field, ground breaking news stories and the speculative notions of futurists from the past. Happy New Year to all and we will see you in the next one.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4602609/advertisement

This week we sit with Kenny Grono of Buckminster Green. Buckminster Green is a design-build remodeling firm based in Philadelphia, Pennsylvania and was founded in 2005 by Kenny and his wife, Bronwyn. He was teaching high school physics, and Bronwyn was a newspaper reporter when they decided to pursue what had been a side project (since 2000) full time. Buckminster Green follows sustainable building practices so that the final product is not only beautiful and functional, but a healthy and long-lasting space. Start listening to Kenny's story now!

Benjamin Stewart is a Filmmaker, musician and pioneer in the conscious art field.  His documentaries include Kymatica, Psychedelica, DMT Quest, Limitless, and Awake in the Dark.   Help us fight censorship! Get immediate access to exclusive and censorship free content by donation or free by becoming a member here    

There's never been a better time than now to change the status-quo within Architecture doing things "the way its always been" forever and ever and ever. It's 2022! Time to shift the paradigm and create a new one. Let's make Buckminster proud. Or perhaps this is all "hot air?!".... "Yeah yeah Steve I've heard it all before." Sara Kolata has organised the Disrupt Symposium later this month. Join the convo on Architecture in the Metaverse, research impacting strategy, ever-changing design and tech, etc.

Today I'm talking to Tami Simon about how to bring your authentic self into your business. Tami runs Sounds True, a big publishing company in the spiritual and personal development niche. In 1985, at 22 years of age, Tami Simon founded Sounds True, a multi-media publishing company dedicated to disseminating spiritual wisdom. As a pioneer in mindful living and the conscious business movement, she focuses on leading with authenticity and heart. Tami hosts a popular weekly podcast called "Insights at the Edge," where she has interviewed many of today's leading spiritual teachers, delving deeply into their discoveries and personal experiences on their own journeys. With Sounds True, she has released the audio program "Being True: What Matters Most in Work, Life, and Love." Tami lives with her wife of nearly twenty years, Julie M. Kramer and their two spoodles, Raspberry and Bula in Boulder, Colorado. In this episode, you'll learn about how to bring your authentic self into your business, and...   How someone's voice contains their soul How people told Tami it's as if she had 5 green heads when she was talking about spirituality in business when she started in 1985 Today's movement of conscious capitalism and awareness of interdependence How knowing who you are is always a fresh discovery, it's ever changing You can't have authentic connections mask to mask. Knock, knock: I'd like to know the real you! The words authenticity and genuineness Tami's thoughts on Conscious Marketing and the importance of truth and trust (if it's a strategy, it's weak) Her program Inner MBA, which she co-created with LinkedIn, and Inner Wisdom 2.0 and so much more. Tami's Resources   Tami's Website Insights at The Edge Podcast Connect with Sounds True on: YouTube Instagram Facebook   Sarah's Resources Watch this episode on Youtube (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening!   After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Humane Business Revolution. Warmly, Sarah Imperfect Transcript of the show Sarah: [00:00:00] Hi, Tammy. So good to have you on the podcast today.  Tami: Great to be  Sarah: with you. Wonderful. You are like one of these voices that I could listen to all day long. You have this just like, I dunno. It like it's anchored and it's calm. I was just like, oh, I feel so good when I hear your voice. Do you ever get that? Like, do other  Tami: people tell you, well, I'm glad you like it. Not all people respond positively. I have received a mail that says things like, sounds like you work at a mortuary in your, have you smoked too much hash before you start speaking? So there's, you know, there's a full spectrum of responses. But I also enjoy your voice, Sarah. It's a sweet and gentle. So it's. Yeah, we like each other's voices. What a great way to start.  Sarah: Yeah. And it's funny. Cause just on my walk today, I heard this on another podcast that I think there's a book about it. That the [00:01:00] S the voice contains the soul of the person. And I, I tend to agree with that. There's a lot of things that you can probably tell out of someone's voice. So it's interesting, especially when. Podcasting day and age, you know, we really find like we get to know someone by just listening to them.  Tami: Sure. And I think some people are more sensitive. And have that kind of voice intuition where you can really feel and sense a lot of someone's presence from their voice. Some people are really sensitive to that sounds like you're one of those people. Yeah. Yeah. I,  Sarah: yeah. I identify as an HSP, so maybe that's part of it. Yeah. So we're not here to talk about voice or voice coaching or anything like that. I'd like to start in 1985, because that's when you started your, your business, your company sounds true. And I'm just kind of like blown away, but by that idea that you started. Back in the [00:02:00] day and already then it had to do with spirituality. And so I'm curious whether back then, and you can talk, you know, tell us about the story, but, but the question is like, if back then already. You kind of had the feeling sometimes that you were ahead of your age, like, like, did this feel like you are going against the grain or were you, was there places where you just walked in and you were welcomed with open arms? Tami: Okay. Well, you know, I wasn't really looking so much at the outer landscape at that point in my life. I was just 21 years of age and I was deeply connected to. With my inner process, which was a process that had a lot of desperation and anguish that was fueling it. And the desperation and anguish came from having dropped out of college. Even though I loved learning that's my [00:03:00] nature is to learn, learn, learn, but there was something about the academic environment. It wasn't the kind of learning. That was a vital to me, the kind of learning that was vital to me had to do with direct experience and discovery and the inner journey of knowing what happens when we die. Is there any way to discover that and how could I know in my own experience, those kinds of questions. So I had a lot of existential. Foment inside of me that I was in touch with that brought me out of academia and brought me into, okay. Is there a way for me to actually use this love of learning? To make a contribution in the lives of other people and possibly even have a job. So that was kind of what was going on inside of me. And there was no ready-made seat at the table. This was far before the whole idea [00:04:00] of mindfulness and meditation was popular, but I was coming from the inside wanting to make a contribution using this love of learning. That is so intrinsic to me. And  Sarah: it was it always, because now you talk a lot about spirituality in life and work. I think that is when I look at some other spiritual teachers that. How I see you differently that you have this focus also on the professional lives that we all or most of us lead. Was that always a priority or was it first like, no, let me get to know myself and let, let me kind of spread the word about that first. Tami: Well, I never had. Active interest in business. As a young person, I was interested in something, you know, I thought spiritual wisdom. Social change and art, something like that altogether business. [00:05:00] I saw some other kind of thing, but yet I quickly discovered that I am a team player. I like working with other people and that as a solo operator, I could only get so much done. I could only have so much impact. I could only reach so many people and I wanted to have a greater reach. And so before you knew it, I was working with the. And before you knew it, that team grew. And then it became really important to me that the products and the process of our work were coherent, that the process would reflect the values that were embedded in the products. And so before you knew it, there. Doing a lot of reflection and then writing and speaking about the whole topic of, well, okay. How do we make the workplace a congruent environment with the greatest spiritual principles of, you know, the, the [00:06:00] mystics of all times? Who weren't applying their writing and thinking to a for-profit business, but we can, and we must, if we're going to feel whole inside ourselves as sounds true as an operation. So that's kind of how it evolved.  Sarah: So if you compare then, or even, you know, the nineties to today, Do you see more readiness in the business world to look at these topics and work with these topics?  Tami: Do you see? Sure, for sure. For sure. For sure. For sure. You know, back in the beginning of. I was I was on my own, you know, I was talking to myself and what I mean, that was, it was, you know, there was not a lot of interest at all. In fact, I remember talking to various people in business. I remember one person and he said, oh my God, it's like, you have five green heads as you're describing. And I'm like, I don't have 500. I just have one kind of, [00:07:00] you know but I mean, it was so foreign to most people, the whole notion of conscious capitalism, B Corp's this was not this wasn't part of the landscape. Now. I feel that there's a whole mood. Happening worldwide, where people are saying, you know, we have to do business differently. We have to address social problems through our business. Our business has to be a force that brings people up in our, the people who work with us, our communities, et cetera. So I feel part of a movement now. And that's why. Yeah. And  Sarah: you must be thinking, finally, you're waking up to this. I've been doing this for ages. Yeah.  Tami: Well, you know, it's interesting. The inner MBA is a program that sounds true has produced in partnership with LinkedIn and wisdom 2.0. And when we had our first graduating class, Lynne twist came. [00:08:00] To gave the commencement speech and Lynne twist is the founder of the soul of money Institute. And here I'm getting, to my point, she talked about how 45 years ago. So I started sounds true. 36 and a half years ago, but 45 years ago, she heard a speech by Buckminster fuller. Who said 50 years from now, we will see all of the institutions of our world starting to reflect the deep knowing of interdependence. That's just coming into our conscious awareness now, but it's going to take 50 years before that starts. Revolutionizing and changing the structures, the societal structures, the structures of education and politics and business that have been created that have been built on a different paradigm, [00:09:00] a paradigm of the separate individual that, you know, leader trying to get their, you know, whatever financial reward who's not. Tuned and not creating from a deep knowing of our interdependence. And I think that early spiritual insight that I had, that was part of the very beginning of my life in my twenties. I knew that another person was an aspect of my greater self, that the people I was working with, the customers, the authors, that we were all part of this web of. Interdependencies really, you could call it a web of being, and I wanted our business to reflect the honoring of that web. Now I think that knowing that knowing of our interdependence is something that many, many, many people. Are in touch with and can articulate. And they want to design social structures, [00:10:00] business organizations that are true to it that reflect those values that honor our interdependence. Sarah: It feels really good to hear that. And kind of also this knowing that, you know, it was always meant to be maybe that we had to go through this evolution and. Yeah. How these things often go break down in order to break through and build from scratch. At the same time, it feels like there's a lot of work ahead of us still. Like we're in the middle of  Tami: the change. Oh yeah. Oh yeah. And no guarantee that as a species. Yeah, we'll come out the other side successful, no guarantee at all. And yet what great work to be doing together. How awesome let's go. Yeah. What else?  Sarah: What other choice do we have? This is there's only way, one way forward. Right? So I I'm featuring this chat under my seven PS of humane marketing. When [00:11:00] I looked at marketing and the 7:00 PM. Kind of re invented them. And the second P of that humane marketing Mandalah stands for personal power. And so I and that for us has a lot to do with the, in their work. And I know you know, But that's a big focus for you as well. And we talked a bit about the evolution of business, but I'm curious, you strike me as the person who kind of always knew, you know, who you are and what your, what your values are, but I'm sure as a 21 year old you know, 20 years later or even more now. There has been some evolution for you as well. So we'll just to share the Tami evolutionary  Tami: well, knowing who you are, what your values are what's needed. What's wanted now in my experience, that is always a fresh discovery. It's not like, oh, check the [00:12:00] box. I found my purpose. We're done. Doesn't work that way in my life. In my life. There's always a new. Upflow a new arising, a new asking of what's next what's now what's needed. Now what's needed. Now for me, what I was doing previously, as fulfilling as that was, that was then that was that something different is needed now. And can I be in dialogue and responsive to that? So for me, this notion of. Personal power. It comes from being authentically in touch with what is emerging deep in our own bodily, knowing bodily experience, deepen our soul. And that soul is communicating in present time with new instructions all the time. [00:13:00] And you know, it's not, it's not always. It's not always like, oh yeah, I got this. It's like, oh, wow. This is unknown. Never been here before. Huh? I'm going to have to really slow down and listen and see what's next. And  Sarah: I think what's new is that. Making this a priority in the business context where before, you know some people were on a spiritual path, but that had nothing to do with business. Like we weren't addressing any of that in the business context. So why, why now? Why is it so important for leaders to also do this in their  Tami: work? Well, okay. I think the whole notion that there are all these different means. Like there's the me, who's the business me. And then there's the knee who said, so my cushion, who's the spiritual me. And then there's the me who, you know, I mean, of course there are different aspects of ourself, but in my experience, [00:14:00] I want to be a whole unified person. I don't put a mask on. To go to work. I'm not putting a mask on to have this conversation with you. And I think what has evolved is this whole notion that there's a price we need to pay. And the price we have to pay is that of putting on some costume that isn't, who we really are in order to be successful at work. People are discarding that I want to be one integrated self who is authentic. And I think people are discarding that because it doesn't work for us at a inner level. And I also think other people are like, Hey, knock, knock. I'd like to know the real. Who's the real you, I want to relate authentic person to authentic person. I know one of our core values at sounds true is actually authentic connection. We value that and you can't have authentic connection. You know, mask to mask, [00:15:00] you have to have it heart to heart. And I think there's a longing for that because it's so fulfilling to work with other people and have authentic connection, be how you're doing the work together. And of course our customers, customers who are on the spiritual journey, who are on this journey of deep wellbeing, they want us as a company to connect authentically with them. They don't want to be just like sold something from the outside. They want to know why from our hearts does this creation matter. So we have to be able to articulate that. And you can't articulate that if you're not in your authenticity, connecting to the authentic journey and needs of your. Yeah.  Sarah: Yeah. The mask has a whole, you know, really important meaning for, for my listeners as well, because I actually shared the journey of taking off my own mask, having grown up [00:16:00] in this online marketing world where pretty much anybody, every. Whereas the mask. And so I, you know, grew up thinking that's what you do and you show up with a mask. And so part of that meant, you know, my hippie upbringing story, no, that doesn't belong here. That's not, you know, I'm not gonna share that anywhere. And so taking off the mask feels just like, like you say, so liberating. The other thing I want to mention is the word authentic authenticity dot, you know, it's a great word, but unfortunately, if we don't really understand it, it's just one of these words that we're using together with vulnerability. That's just kind of become almost like a marketing thing. And so I think what you explained is like, yes, authenticity. And I just want to highlight, again, also this inner work that's actually what brings [00:17:00] you to the authenticity,  Tami: right? Because sure. Well, yeah. Well, let's talk about, let's talk about it for a moment, because of course authenticity, you know, any word can get destroyed by the culture when it gets used too much to me in so many different things and so many. Levels, but let's go for a different word for a moment, which is genuineness. I really liked that word being genuine. And once again, it's just a word, but what's underneath it and I think what's underneath it. And this gets to the point of vulnerability too, is first of all, sharing your bodily, knowing. So you can't, first of all, share your bodily knowing unless you're in touch. So, first of all, you have to be able to be in touch with what's actually going on. How are you feeling right now? Really, really not like, oh, this is what I think Sarah wants to hear. Or this is, this is the truth of how I'm feeling. So first of all, you have to be in [00:18:00] touch with your bottle. Knowing, and that means in touch with your emotions. So, because your emotions are showing up in your body. And so is it okay to say. You know I feel really sad about that, or I feel really vulnerable because there's a sense of loss for me right now going on in my life. And you know, for example, just to share, you were talking about like personal power and purpose, and I thought to myself, wow. You know, I'm in a transitional period actually in my life. Is that okay? You know, complish so much, it should be like, Pristine and done. No, and that's okay. Because I think there becomes this recognition and I think this is a really deep point that all of our experience is sacred. All of it, even the hard experiences. So it's not just this, you know, terrific accomplishment, achiever, business, self. [00:19:00] No, it's everything we're going through is a sacred uprising in our experience. And then when we know that. We're making space for that in other people, for their genuine journey. So this is all so important to me because it brings forth our human wholeness at work. We're not just these, you know, winners all the time. That's not who we are as people. We're we're whole people with complex inner lives. And so it gets more into like, what's really going on with people underneath that term, you know, authenticity. Now the interesting thing is we can smell it out in each other. We can smell it  Sarah: now more than ever. If we weren't able before now we definitely are.  Tami: Yeah, we can sense it. We can sense people who are [00:20:00] posing, you know, they're posing, they're using authenticity as part of their, you know, whatever that's different than meeting a real person with all of their messy. Blood guts and glory right there in front of you and you can feel it.  Sarah: So how does that translate into marketing? Because. I know you, you, you know, I was part of the, in their MBA, you have this program called conscious marketing and here we're on the humane marketing podcast. So it's really important to me also to kind of talk about these things in, in marketing. So where would you say is the parallel here?  Tami: Sure. Well, one of the big insights for me related to marketing had to do when I had an old. Mindset that was broken open. And the mindset I had was you [00:21:00] make the product over here and then you market it. So we make these great teaching programs and then we have to market them. So what the insight was that, oh, actually take all of that teaching. And put it into the communication about what the product is. There's one thing going on here, which is you are sharing these teachings with the world, what you care the most about you are sharing with other people, you're baking it into the product and you're baking it into how you talk about the. Oh, my God, it's not a separate thing. And then I got really excited and I was like, oh, this is simply about communicating teachings in a different way than the way they're in, coded in the program itself. It's about talking about it. And then it's like, oh, okay. I want to share. What's really most meaningful to me.[00:22:00]  Why did I make this program in the first place? There was a deep motivation behind it. Talk about.  Sarah: Yeah, we talk a lot about worldview over here. So, so really making your worldview part of your marketing and, and, you know, for you, that means a world where spirituality and business go hand in hand and, and for others, their worldview is, you know, has to do with climate crisis or whatever it is. Bring that, bring more of that. That vision and that passion into your marketing? I think that's what, what yeah, it makes it authentic again, that word, but, but that's where you can tell that it's real. Another thing that I often say is that. More explanations, like, and because marketing has gotten a bad draft, so we need to actually be extra careful to explain everything we do. So, [00:23:00] as an example, if you are doing a, you know, a one day sale or something like that, well, explain why the real reason. And, you know, a lot of explanation, I think in order to regain that trust that probably be lost in  Tami: marketing. Well, one thing to say is, you know, so I like to write and as someone who likes to write, I can sometimes notice when I'm writing and something's not quite working. I'll say to myself, go deeper. What is it? You actually need to say right now, what is, what is the soul force behind this thing? Tell more of the truth, lay it out more like you're on the surface right now. You're on the surface. Go deeper, go deeper, go deeper. And I noticed that. I write and it really hits it's because I've come right. DIR I've been willing to share what's really that deep truth inside of [00:24:00] myself. So I would say the same thing about marketing and also this notion of authenticity that there are these levels and it's. So can you peel off that level? Can you peel off the other level peel? What is actually that thing way deep inside of you? That's the actual underneath truth. Say that.  Sarah: Yeah. And that's another thing I kind of had on my bullet point list is, is the word truth, because it's in your, you know, in your company name. So that must be like your favorite word and you're kind of like your leading value. So, so tell us how that looks like in your company, in your marketing and kind of how you see it evolve in the business world  Tami: as well. Sure. Well, you know, just like I was saying, you can kind of sniff out whether someone's like, how real are they really? Like? You can kind of feel it. I think it's also, when someone's speaking, you can [00:25:00] kind of sniff out, are they, are they telling me the truth right now? Like what's going on? What's what's really happening here. And I think one of the things I noticed is that. When people come forward with, what's deeply true for them. I have a relaxation, I feel relaxed. I'm like, oh, okay. That's what's going on here. Cause I don't have to figure it out. I don't have to be like, what's really happening. Like why are they really, you know, a LA LA LA, just tell me. And so I think it's a great gift to your. Customers. And that sense you could say, it's like talking to your partners, that's the interdependent whole, you're sharing with another part of yourself what's really going on here, why you're really doing it. So I don't, I don't know if that helps, but I, you know, the name of sounds true is sounds true because we talked about at the beginning of our conversation about [00:26:00] being auditorially sensitive and I realized that I'm very sensitive. To the sound of. When someone is speaking, if they're speaking the truth and that I experience it like music, it's so beautiful to me. I just want to listen to it all day long and I think you can feel that too, in marketing materials, you can just sense it. You're like, oh, they're not giving, it's not a snow job here. They're just speaking directly. Yeah. Directly  Sarah: into anything. Yeah. Yeah. Yeah. It reminds me of my walks in nature. You just know what you see is what what's true. You know, there's nothing to change. Your mind gets a break because it doesn't have to try to figure out what's not working and what needs fixing. No, it's all just perfect as it is. And it's true the way, you know, nature is [00:27:00] always true and, and right. So yeah, that's what comes up for me.  Tami: Yeah. You know, Sarah. Reflecting on as we were talking kind of cause once again, it's about this willingness to listen and deeper and deeper levels to things is that if we're not comfortable making money, hi, I enjoy making money. When I make money, it allows me to pay my staff really well. It allows me to live an abundant and beautiful lifestyle. That's enriched with beauty and opportunities and a sense of freedom. It allows me to reinvest in the growth of our company and we can reach more people and be more expansive. I enjoy and need sounds true to be a company that makes money. If you're not comfortable with that in your business, then you can't also be comfortable communicating [00:28:00] with the values of your products, because you're always doing this dance around a weird relationship with money. So I would say one thing is get really clear. About having a healthy relationship with money where you enjoy and need to make it, but that doesn't make you greedy. It doesn't mean you're not deeply interested in seeing everyone rise. And in fact, you're baking into your organization, ways that you can either have a nonprofit arm like we do at sounds true or other ways that you're giving back to the community. And supporting people who don't have the financial resources to perhaps access your products. I think of one of the CEO's who's part of the inner MBA who started Bombus socks for every pair of socks, they said. They give one to a homeless person. They've given away millions of pairs of socks. It was part of his [00:29:00] original inspiration. And so he's able to talk about buying Bomba socks and giving socks to homeless people all at the same time. And he can be in his heart around it because he's congruent deep inside about what they're trying to do with the business and how those sales. Promote a world where we're all. Rising together and where the money from the businesses going. So I think we have to clear that all up so we can be transparent about it. Yeah.  Sarah: Yeah. I find it interesting that you bring up the topic of money because it's obviously a sensitive topic to you know I know for my listeners, for myself and I you know, Inner work in included in that journey with that with money. And in, in my book selling like we're human, it is, you know, the first step to have a real conversation with your money and money [00:30:00] stories so that you can relax and then really just have a human conversation around. Investing in your services and not get all 10 stopped would diminish the money, comes into the, into the game. So, so, so essential and, and you're right. And, and. What, what you see, unfortunately, still in some of the business stuff is, is de individualism where, where it's like, yeah, we need to make more money and become millionaires and blah, blah, blah. But what's missing there is, is the third win, which is the collective and the planet. Right. And you're clearly saying, well, no, it has to be. If we make more money first, yes. We need to be in abundance ourselves so that we can support ourselves. But then let's like you say, re re rise. Is there a rise or raise to get her rise together? All of us and, and we can only do that if we first look after ourselves. [00:31:00]  Tami: Yeah. So I think it's really important for people. To put into their original product design, how the, the funds raised are going to be of benefit to other people who don't have access to the same financial resources. And if you put that in, in the beginning, then you can stand in what you're doing in, in a certain kind of way, and stand in the generosity. Of what you're doing as you market your product. Would you  Sarah: also say that, of course, that makes the founder or the owner feel good? Would you also say given the evolution of business that, that is going to be a key differentiator for the customers? Meaning, you know, the gen C?  Tami: Sure. But I think the key is you can't just do a.[00:32:00]  You can't just do anything because you think, oh, this is now going to appeal to you. You have to be real about it. Like give some real money away from your profits, like actually do it. Not just some kind of performative thing. So anything, anything can become performative and you know, the good news is that people sniff it out, which is a theme that we've been talking about in this conversation. And so it has to be because actually. That's something you value, it matters to you because it is part of that realization. It's a realization it's not negotiable. It's not a strategy. If it's a strategy, it's. If it's because you really want this group of people who are connected to what you do to benefit from your work and otherwise they wouldn't have access and it's really alive for you, then it will also be alive for your [00:33:00] customers. And they'll say,  Sarah: Yeah. Yeah. And, and as a leader of a bigger business, of course, maybe the founder has to look at these values, but then the whole team I'm sure your whole team is aligned, but all of that, because that's, again, it works from the inside out.  Tami: Yeah. And it's important. You mentioned it's important to potentially gen Z customers. It's really important to employees, you know, here in the United States at this point in the pandemic, we're going through something. People are calling the great resignation where so many people are leaving. Organizational life and saying, yeah, it's just not worth it. I think I'm just going to go off on my own and do something or other, there's no way I'm going to keep working for this organization, you know? And no. And so your organization has to be doing something truly meaningful, truly meaningful for people to say. Yeah. I want to give you my time and energy at the. [00:34:00] And  Sarah: I think it's actually also the employees who will hold the company or the management accountable that it's the truth and that they're actually doing it and implementing and measuring, you know, what, whatever they're saying so that they're actually walking their talk. So, yeah. So good. Wow. Tell us more about SoundsTrue and the, in their MBA and where people can listen to your amazing podcast and find out more about.  Tami: Sure. Well, come check us out at sounds true. Dot com. All of our resources are there. Our inner MBA program is a nine month program. We're in our second cohort. The next cohort won't start until September of 2022, but we also have a generous scholarship program. That's part of the inner MBA, because our goal is to make training of interdependent. Connecting with that [00:35:00] soul force and having it be imbued throughout every aspect of our business to make that kind of training as widely accessible as possible. So yeah. Come check us out@soundstrue.com. Thank you. Yeah, I  Sarah: have two more questions if you make sure. Yeah. Where do you see and how do you see business evolve over the next decade? Tami: Hmm. Well, that's a big question. I think that the awareness of climate change as a business issue is something that we're starting to hear many brilliant entrepreneurs address. And thank goodness, because I'm not convinced that we'll have enough solutions fast than. From political action, but from creative entrepreneurs who are motivated to solve all kinds of problems and who are brilliant at it, let's [00:36:00] go. And so I think we're going to see a lot more of investment dollars and a lot more creative entrepreneur. Looking to solve climate change from all kinds of things, whether it's carbon architecture or you know, innovations that work with different kinds of algae. I don't know. I think there's so many opportunities there. So that's one thing. I also think this whole notion that. Business is a place where we get to grow and evolve as human beings and where we must grow and evolve. That business is an incubator for the deep human journey of adult development, adult development, meaning we're learning all kinds of. Of greater skills than we learned in our original college training about emotional intelligence about deep listening skills, all of this, I think business will be seen as an [00:37:00] incubator for the highest levels of adult development. So I also think we're going to experience that. I think that more and more businesses will. Understand that we're living in an age of transparency and that means that you can't hide stuff. So don't, don't do things you need to hide because you can't. So I think that's also going to become more and more. I also think what you're working on, which is authenticity in marketing, whatever language. I think people are just so sick of being sold. Anything. They don't want it anymore. I'm done. You know, I remember at one point I was talking to a mentor I work with and I was talking about a presentation and how I wished I had said something. Better that I wasn't as clear as I could have been. And she said to me, Tammy, people don't need perfection. Right. You know what, they, they just need people to be real, like where you real. And I was like, oh yeah, I was [00:38:00] actually, and I was like, I can do that every day. I can do that every time. Right? Yeah. That's not that hard. I was like, perfect. It's hard. She's like, people don't need perfect. They're done with it, all the Polish, all the everything. So I also think there's a hunger. There's just a hunger for that. Type of genuine presentation.  Sarah: I love, I love everything you said, and I can't wait for that day. I think the only thing I would add is, is community and more partnerships companies not working in silos, but working together, open source sharing. No, it's the opposite of individualism. Capitalism. Right. So  Tami: that's a great thing to add. Yes.  Sarah: Yeah. I said I had two questions. So the last question is what are you grateful for today or this week? Tami: Well, I immediately see my family. [00:39:00] So I've seen my wife, Julie and our two furry children raspberry and Bula. And then I feel grateful. I see the faces of many of the people I work with at sounds true. And many of the authors that I've been in conversation with recently, I feel a lot of gratitude for the. Quite honestly, I also felt a sense of gratitude for feel an inner feeling of goodness and purity that I can sense inside myself. And it's not like it's my goodness or my butt like that. That's part of the essence of who we are. As humans that we have this opportunity to connect with something inside, inside our hearts. That's good and pure. Wonderful.  Sarah: I can't thank you enough for being a guest on the humane [00:40:00] marketing podcast. It's been an absolute delight. Thank you so much for being here.  Tami: Yeah. Thank you for all your good work and your sincerity. Thank you.

This week Randall sits down with bicycle industry pioneer, Craig Calfee. Craig has been an industry leader for decades with his work on the Calfee brand and many other collaborations throughout the industry. You cannot find someone more knowledgable about carbon (or bamboo) as a material.  Calfee Designs Website Join The Ridership Support the Podcast Automated Transcription, please excuse the typos: Craig Calfee Randall [00:00:00]  [00:00:04] Randall: Welcome to the gravel ride podcast. I'm your host Randall Jacobs and our guest today is Craig Calfee. Craig is the founder of Calfee Design, the innovator behind the first full carbon frames to race in the tour de France, the originator of numerous technologies adopted throughout the cycling industry, and on a personal note has been a generous and consistent supporter of my own entrepreneurial journey. I am grateful to have him as a friend, and I've been looking forward to this conversation for some time. So with that, Craig, Calfee welcome to the podcast. [00:00:32] Craig Calfee: Oh, thank you. Nice to be here. [00:00:34] Randall: So, let's start with, what's your background, give your own story in your own words. [00:00:40] Craig Calfee: Well, I've always written bikes. I mean, as a kid, that's how I got around. And that's, as you become an older child, you, uh, find your independence with moving about the world. And a bicycle of course, is the most efficient way to do that. And later on, I was a bike messenger in New York when I went to college and that kind of got me into bike design as much for the, uh, desire to make a bike that can withstand a lot of abuse. And later on, I used a bike for commuting to work at a job, building carbon fiber racing boats. And during that time I crashed my bike and needed a new frame. So I thought I'd make a frame at a carbon fiber, uh, tubing that I had been making at my.  [00:01:29] Randall: my job  [00:01:30] Craig Calfee: So this is back in 1987, by the way. So there wasn't a, there were no YouTube videos on how to make your own carbon bike. So I pretty much had to invent a way to build the bike out of this tubing. And at the time there were aluminum lugged bikes, and I just, I knew already aluminum and carbon fiber don't get along very well. So you have to really do a lot of things to, to accommodate that. And the existing bikes at the time were, uh, I would say experimental in the fact that they were just trying to glue aluminum to carbon and it really wasn't working. [00:02:05] So I came up with my own way and built my first bike and it turned out really well. And a lot of friends and, and bike racers who checked out the bikes that I I really should keep going with it. So I felt like I discovered carbon fiber as a, as the perfect bicycle material before anyone else. Uh, and actually, uh, right at that time, Kestrel came out with their first bike, uh, the K 1000 or something. Um, anyway that was uh, that was in 87, 88. And, uh, I felt like I should really, you know give it a go. So I moved out to California and started a bike company. [00:02:48] Randall: So just to be clear, you were actually making the tubes, you weren't buying tubes. So you're making the tubes out of the raw carbon or some pre-printed carbon. then you came up with your own way of, uh, joining those tubes. [00:03:01] Craig Calfee: Yeah. I worked on a braiding machine, so it was actually a a hundred year old, uh, shoelace braider, uh, from back in Massachusetts. There's a lot of old textile machinery braiding is, uh, you know, your braided socks and, you know, nylon rope is braided. So this is a 72 carrier braider, which means 72 spools of carbon fiber. [00:03:25] Are winding in and out braiding this tube and you just run it back and forth through this braider a few times. And now you have a thick enough wall to, uh, I developed a and tape wrapping method at that job and came up with a pretty decent way to make a bicycle tube. So that was kind of the beginning of that. [00:03:47] Uh, and since then I've explored all kinds of methods for making tubing, mainly through subcontractors who specialize in things like filament winding and roll wrapping. And, uh, pultrusion, you know, all kinds of ways to make tubing. And that does relate to kind of an inspiration for me, where I realized that, uh, carbon fiber, you know, high performance composites are relatively young and new in the world of technology where metals are, you know, the metals have been around since the bronze age. [00:04:21] I mean, literally 5,000 years of development happened with metals, carbon fiber, uh, high-performance composites have only really been around since world war two. So that's a huge gap in development that hasn't happened with composites. So that to me felt like, oh, there's some job security for a guy who likes to invent things. So that was my, a kind of full force to get me to really focus on composite materials. [00:04:51] Randall: Were you that insightful in terms of the historical context at the time, or is that kind of a retro or retrospective reflection? [00:04:58] Craig Calfee: I think, I don't know. I think I may have read about that. Um, I a friend who had a library card at MIT and I pretty much lived there for a few weeks every, uh, master's thesis and PhD thesis on bicycles that they had in their library. And I think somewhere in there was a, uh, a topic on composites and comparing the technology of composites. [00:05:23] So. I probably that from some reading I did, or maybe I did invent that out of thin air. I don't remember, uh, nonetheless, uh, the fact of it is, you know, not, not a whole lot of mental energy has been put into coming up with ways of processing fiber and resin compared to metal. So to me that just opens up a wide world of, of innovation. [00:05:49] Randall: Um, and so the first frame was that, um, you're creating essentially uniform tubes and then mitering them, joining them, wrapping them as you do with your current bamboo frames or what was happening there. [00:06:02] Craig Calfee: Uh, it's more like the, uh, our, our carbon fiber frames were laminating carbon fabric in metal dyes, and those are not mitered tubes fitting into the dyes. And that's, that's a process. I got my first patent on. And it, uh, so in the process of compressing the carbon fabric against the tubes, you're you end up with these gussets in what is traditionally the parting line of a mold and rather than trim them off completely. [00:06:31] I, I use them as reinforcing ribs. [00:06:35] Randall: Yep. Okay. So that explains the, the, that distinctive element that continues with your, um, some of your, uh, to tube, uh, currently  [00:06:48] Craig Calfee: them  [00:06:49] the hand wrapping technique from that you currently see on the bamboo bikes came from developing a tandem frame, or basically a frame whose production numbers don't justify the tooling costs. Um, so that's hand wrapped. That's just literally lashed to. Yeah. And a point of note, there is I was a boy scout growing up and, uh, there's this merit badge called pioneering merit badge. [00:07:16] And I really enjoyed pioneering merit badge because it involved lashing row, uh, poles together with rope and the pro you had to do with this one project. And I did a tower and it was this enormous structure that went just straight up like a flagpole, but it was it involved a bunch of tetrahedrons, uh, stacked on top of each other and lashed together. [00:07:41] you know, culminating in a pole that went up. I don't remember how tall it was, but it was, it was really impressive. And everybody, you know, thought, wow, this is incredible of poles and some rope. And here we have this massive tower. So anyway, I was into things together since a young age. [00:08:00] And so I immediately came up with the, uh, the last tube concept. Which is where the, now the bamboo bikes are. course there's a specific pattern to the wrapping, but, um, the concept is basically using fiber to lash stuff together, [00:08:16] Randall: When it immediately brings to mind, what's possible with current generation of additive production techniques. Uh, whereas before you could make small components and then lash them together to create structures that otherwise aren't manufacturable. [00:08:31] Now you'd be able to say, print it out though. Those, you know, those printed out materials don't have the performance characteristics of a, you know, a uni directional carbon of the sword that you're working with currently. [00:08:42] Craig Calfee: right? [00:08:43] Randall: Um, so we've gone deep nerd here. We're going to, I'm going to pull us out and say, okay, uh, lots of time for this. [00:08:49] This is going to be a double episode. Uh, so next up, let's talk about those frames, uh, saw their big debut. [00:08:59] Craig Calfee: Yeah. So, um, we started making custom geometry for a. In 1989 and selling them and so big and tall, and that the idea of custom geometry frames was, uh, you know, pretty esoteric. And the pro racers were, we're using a lot of custom frames. So Greg Lamond, uh, was in search of a carbon fiber, uh, custom frame builder in, uh, 1990. [00:09:31] And, uh, no one really was doing it. We were literally the only company making custom carbon frame bikes. So he, uh, found out about us, uh, effectively discovered us, shall we say? And, uh, it didn't take long for him to order up 18 of them for his, his, uh, team Z, uh, teammates. He was sponsoring his own team with a Lamont brand. [00:09:56] So we didn't have to sponsor him. He basically paid for the frame. Put his name on them. And, and, uh, now we're now we're on the defending champions, a tour de France team. So that was a huge break obviously. And it was really a pleasure working with Greg and getting to know the demands of the pro Peloton, uh, you know, that really launched us. [00:10:21] So that was, uh, quite a splash. And, you know, it always is a great answer to the question. Oh, so who rides your bike kind of thing. you know, you have the, the full-on best one in the world at the time. So, so that was a fun thing. [00:10:39] Randall: And the name of the company at the time was, [00:10:41] Craig Calfee: Uh, carbon frames. [00:10:42] Randall: yeah. So anyone wanting [00:10:45] dig up the historical record, [00:10:47] Craig Calfee: is this too generic? You know, the other to what you're talking about, the adventure bikes. Yeah, we had to stop. I mean, carbon frames is a terrible name because everyone started talking about all carbon fiber frames as carbon frames. So we thought that was cool, you know, like Kleenex, you know, uh, and then we came up with the adventure bike, you know, with very early, uh, adventure bike. [00:11:11] And it was just, we called it the adventure bike. And now there's a classification called adventure bikes that, you know, so, um, I think we, we, we went too generic on how we named our models. [00:11:26] Randall: I've drawn from the rich tradition, a tradition of Greek, you know, uh, philosophy for naming my own companies in the like, [00:11:35] Craig Calfee: Yeah. [00:11:36] Randall: uh, um, and then next up, uh, so you've worked with Greg Lamond on those frames. Carbon frames is up and running and you're, you're producing custom geo frames and you're starting to get at some scale at this point and some notoriety. [00:11:52] next up you were working on your bamboo bikes. When we talk about that [00:11:57] Craig Calfee: Yeah, that was say, I'm kind of at the, at the time, it was just a way to get publicity. So at the Interbike trade show, you'd have a few creative people making some wacky bikes out of beer cans or, or other just weird things just to get attention, just, just to send the media over to your booth, to take a picture of some wacky thing that you're doing. [00:12:20] yeah, we got to do something like that to get, get some attention. And the, uh, so I was looking around for some PVC pipe. Maybe I was going to do a PVC pipe bike, and I wasn't really sure, but I knew that we could just wrap any tube. Make a bike out of literally anything. So, um, my dog was playing with some bamboo behind the shop. [00:12:42] Uh, she was a stick dog, so she loved to clamp onto a stick and you could swing her around by the, by the sticks. She's a pit bull and lab mix. Anyway, we ran out of sticks. Uh, cause we only had one little tree in the back, but we did have some bamboos. So she came up with a piece of bamboo and I was her around by it, expecting it to break off in her mouth because I just wasn't aware of how strong bamboo was, but it turned out it was really quite strong. [00:13:12] And I said, oh, let's make a bike out of this stuff. And sure enough, uh, the bike was, uh, quite a attention getter. It got the quarter page and bicycling magazine so that, you know mission accomplished on that front. And, but the bike itself rode really well.  [00:13:29] Randall: well  [00:13:30] Craig Calfee: Um, when I wrote my first carbon bike, uh, the very first ride on my very first carbon bike, I was struck by how smooth it was. [00:13:38] It had this vibration damping that was, you know, just super noticeable and, and that really kind of lit a fire under my butt thinking, wow, this is really cool. When I built my first bamboo bike, I had that same feeling again, how smooth It was It was amazing for its vibration damping. So, uh, I knew I was onto something at that point. [00:14:02] Uh, that first bike was a little too flexy, but, uh, the second bike I built was significantly stiffer and was an actual, real rideable bike. So, uh, from that point, uh, we just started building a few here and there and it was still a novelty item until about, uh, 1999, 2000. When a few people who had been riding them, or like, I want another one, I I want to know mountain bike this time. [00:14:29] So as it was just starting to get known and, uh, we started selling them through dealers. And I mean there's a lot of stories I can tell on how that evolved and how people started actually believing that a bamboo bike could actually exist in the world. So it took a while though. [00:14:49] Randall: I think there's a whole thread that we could tug on maybe in a subsequent episode where we focus just on the bamboo bike revolution. [00:14:57] Craig Calfee: Yeah. Yeah. That's um, there's a lot of, lot of stuff going on there. I'm actually writing my second book on history of the bamboo bike, because there's so many interesting angles to it, particularly in the. [00:15:10] Randall: in Africa [00:15:12] I'm struck by the juxtaposition of this bleeding edge. Uh, you know, high-tech material that you pioneered and then this going back to one of the most basic building materials, uh, that we have building bikes out of that. And in fact, um, on the one hand, there's this, this extreme, know, difference in terms of the technology ization of each material. [00:15:34] But on the other hand, there's a parallel the sense that like carbon, in tubes is best, uh, you know, generally, uh, when it's you need to write. Yeah, with maybe some cross fibers in order to prevent, prevent it from separating. And bamboo also has that characteristic of having, you know, you need directional fibers that are bonded together by some, uh, you know, some other material in, in the, in the bamboo [00:15:58] Craig Calfee: Yeah. Yeah, it's very, there's a lot of similarities. I mean, bamboo is amazing just because it grows out of the ground and tubular for. And it grows a new, huge variety of diameters and wealth thicknesses. So if you're looking for tubing, I mean, you don't have to go much further. It's amazing that it literally grows out of the ground that way.  [00:16:20] Randall: paint [00:16:21] a picture for folks to, um, most of our listeners I'm guessing are in north America or, you know, other, uh, English-speaking parts of the world. I lived in China and as you've been, you see huge scaffolding, multi-story, you know, big buildings and the scaffolding isn't made out of metal. [00:16:37] It's made out of bamboo lashed together with zip ties and pieces of wire. So it really speaks to the, the structural, uh, strength of the material and reliability of the material. and you know, should instill confidence when descending down a mountain. [00:16:54] Craig Calfee: Oh yeah. No, it's, I, I remember seeing bamboo and scaffolding many, many years. And I thought, well, of course, and the other reason they use it in scaffolding is when a typhoon hits and it, it kind of messes up the scaffolding of a construction site. Um, it's, they're back to work on the bamboo construction sites, much faster than the metal scaffolding sites, they have to deal with bent and distorted metal scaffolding, um, to replace those and fix that takes a lot longer where bamboo, they just bend it back and lash it back together. [00:17:32] It's it's so much easier. [00:17:35] Randall: there's one more thing on this theme that I want to, uh, pull out before we move on, which is talk to me about the, the sustainability components of it. Um, starting with how it was done initially. [00:17:47] And then now with say like, uh, biodegradable resins or, or other materials I can, this frame can be current. [00:17:55] Craig Calfee: Uh, the short answer is yes, the frame can be composted. And the other cool thing is if you take care of it, it it'll never compost, meaning you can prevent it from being composted naturally. if you really want to, you know, uh, dispose of the frame, um, it will biodegrade much faster than any other material that bicycle frames are made of. [00:18:22] So yeah, the, the renewable aspect, the low energy content of it, it's, it's utterly the best you can imagine. And we're kind of waiting for the world to finally get serious about global warming and start to have some economic incentives for buying products that are in fact, uh, good for the environment. Uh, we haven't seen that yet, but we're kind of holding out and hoping that happens. [00:18:49] And then we'll see probably some significant growth in the bamboo adoption in the bicycling world. [00:18:57] Randall: I want to plant a seed that, that, uh, to germinate in my head, which is this idea of bamboos being the ideal material for kind of more mainstream, uh, utility bicycles and recreational bicycles. really it's a matter of the unit economics in economies of scale and consistency of material, which you could make uniform by having, uh, having controlled grow conditions and things like that. [00:19:23] Um, but it could be a very localized industry to anywhere where bamboo grows. this could be produced, which reduces transportation costs reduces, you know, issues of inventory carrying and all these things. Um, so let's, let's park that I want to ask you more about those, about the economics of bamboo in a side conversation to see if there's, you know, explore there. [00:19:45] Craig Calfee: well, there is. I mean, that's, that's what we did in Africa. Same concept is as why, why would bamboo work in Africa better than the imported bikes from China? So that was, that was the whole thing around that. [00:19:59] Randall: Ah, I love it. All right. So though, there will be a bamboo episode folks. Uh, we're going to, going to continue cause there's a lot of ground to cover here. so next steps you've done done the first carbon frame and the tour de France, uh, carbon frames is up and running. You've started getting into bamboo, what was next, [00:20:18] Craig Calfee: Um, then lots of smaller developments, which become really important to us from a business perspective, uh, fiber tandem, we built the first one of those. And then we went to a lateral list, tandem design, and it's pretty optimized at this point. So we're, I would say we are the leader in the tandem world in terms of the highest performance, tandem bikes, uh, and then re repairing of carbon frames. [00:20:47] That was a big one, uh, which we were kind of pushed into by customers. And other folks who heard that we could repair the Cathy frames and they would set a call up. And literally we had a, an in one inquiry per week, if not more, more often about like a colonoscopy that this guy wanted to repair and he heard we could do it on ours. [00:21:10] And we're like, well, by a Calfee don't, you know, I'm sorry, but we can't repair somebody else's frame. You'll have to buy one of ours. And then you'll know that you crash it, we can repair it for, he was trying to make that a, a a advantage for our brand, but we couldn't really, you know, do that. So, uh, we said, well, if we can't beat them, we'll repair them. [00:21:32] And we repaired a first and then some specialized, I think, after that. So we, we accepted repair jobs and pretty soon it became about a third of our, our business. And it's, uh, of course now lots of other people repair frames, but, uh, we started doing that in 2001 or something and, and we've been doing it ever since. [00:21:58] And it's, that part has been really interesting to see, because we get to literally see the inside of everyone else's frames and look at the weak points. You know, they often show up on, on people's frames and get asked to fix them or even redesign them at that point. So that's been really interesting to, to me as a technician, [00:22:21] Randall: and want to come back to this in a second, but before we lose it, what is a lateralis tandem design? [00:22:27] Craig Calfee: uh, that, so traditional tandems had a, a tube that went the head tube, usually straight back down towards the dropouts or or bottom bottom bracket. And it's, it's a way to stiffen up a frame. That's inherently not very stiffened torsion. But, uh, with composites, you can orient the fiber, uh, in torsion to make a tube significantly stiffer and torsion than say a metal tube of similar weight. [00:22:57] So we were able to go a little bit bigger diameter and more fiber in the helical angled orientation and make a tandem, uh, stiff enough and torsion and get rid of that tube. And for a carbon fiber frame, that it was really important because number of times you have to join the tube, the more expensive it is or the more labor content there is. So we were able to reduce our labor content, make the frame lighter and make it stiffer all at, in one design change. So that was a big, a big revelation. And now I most of them have copied that design. So it's, uh, it's, that's another time where we, we did something that, that, uh, now became the standard. [00:23:43] Randall: Yeah. One of many from what I've observed in a written the history. Uh, so around this time, or shortly after you started the repair business, you started doing some pretty, pretty wild frames in terms of pushing the limits of what was possible when we talk about that. [00:24:01] Craig Calfee: Yeah. Yeah, we did. We've done a lot of different types of frames, uh, mostly for show, but, um, like the north American handmade bike show is a great venue for just doing something way out of left field. Um, we did, uh, a bamboo bike made all out of small diameter, bamboo. Um, it's I only made one because it was a total pain in the ass to make. [00:24:26] Uh, and it was also kind of inspired by the, a request from a guy who was not only a fan of bamboo, but he was a fan of molten style bikes. Those are the trust style frames with small wheels. So we built one of those and. With the only small diameter bamboo, and we built another one that was, uh, a real art piece. [00:24:49] So just having fun with that from a, you know, completely artistic direction is a lot of fun for me because that's my formal training. I went to art school and learned about different materials and, and art and composition. Uh, and I was into the structure of materials and how they, they relate to each other. [00:25:12] And my art was more of a forum file form follows function, kind of inspiration. And, uh, so some bikes that I've made were, are not terribly practical, but just explore the, the limits of structure. So another bike I made, uh, we call it the spider web bike, which was literally a, a bike made of just carbon fiber strands. [00:25:36] No tubes. And it, it was kind of wild looking and a collector ended up buying it, which is really cool. But you look at this thing and you just couldn't imagine that it, it, you could actually ride it, but, uh, it actually does ride fairly well. It's a bit fragile if you crash it, it would be kind of dangerous, but you know, stuff like that. [00:25:55] I like to do that occasionally. [00:25:59] Randall: I think of, uh, like biomorphic design or like hyper optimized design that maybe doesn't have the resiliency, but very strict parameters will perform higher than anything else that you could, you could create. [00:26:12] Craig Calfee: absolutely. Yeah. Those are really fun. I'm really inspired by natural forms and, uh, you know, the, the, some of the new computer aided techniques we're designing are, uh, rattled in those lines. so, yeah, I follow that pretty closely. [00:26:28] Randall: a little sidebar. Um, I don't know if you've, uh, no of, uh, Nick Taylor, the guy who created the, Ibis Maximus in front of the mountain bike hall of fame. [00:26:40] Craig Calfee: Um, no, I don't think so. [00:26:43] Randall: I'll introduce you to his work at some point, but he's another one of these people who, very avid cyclist is not in the bike industry, but is. There's a lot of trail building and alike and isn't is a sculptor really focused on, the form of, uh, you know, biological shapes and materials and, and things of this sort. [00:27:02] Uh, I think that there's a lot, uh, I'm actually curious more into your, your non bike artistic work for a moment. Uh, and, and how that got infused into your work with the bike. [00:27:18] Craig Calfee: yeah, so I haven't done a lot of, you know, just pure, fine art sculpture in a long time. But when I was doing that, it was. a lot of things that would fool the eye or, um, some material and, and push it to its limit. So I was doing stuff that was, um, uh, you know, trying to create a, almost like a physical illusion, not just an optical illusion, but a, but a physical illusion or like, how could you possibly do that kind of thing? [00:27:54] And that was a theme of my sculpture shortly after Pratt. So for example, just take one example of a sculpture that I got a lot of credit for in classes at Pratt, it was a, a big block of Oak. It was a cutoff from a woodworking shop. It's about a foot in, let's say a foot cube of Oak. And I would, um, so I, I, uh, raised the grain on it with a wire brush and then I blocked printed on Oak tag page. [00:28:26] Um, some black ink on rolled onto the Oak block and made a river, basically a print off of each face of the, of the block. And then I carefully taped that paper together to simulate a paper block of the Oak chunk that I I had. now I had a super light paper version of the Oak block. And then I hung them on a balance beam, which I forged at a steel, but the hanging point was way close to the piece. [00:28:57] And if you looked at it from three feet away, just, your brain would, just hurting because you couldn't figure out how is this even possible? And because it really looked amazing, super hyper real. Anyway, it just looked amazing and it was fun to get the effect of how the hell did that. Did he do that? [00:29:18] What's what's the trick here. There's something going on. That's not real. Or it's. Uh it's not physically possible. And I kind of got that feeling with the carbon fiber bike. When we, when we built the first bike, everyone would pick it up and go, oh, that's just too light. It's not even a bike. It's a plastic bike it's going to break instantly. [00:29:39] So that was sort of a relation from, from those days to the, to the bike. [00:29:44] Randall: You ever come across Douglas Hofstadter's book, Godel, Escher Bach. [00:29:49] Craig Calfee: No, but I'd be interested to read it. [00:29:51] Randall: Definite short Lister. Um, uh, you've come across MC Escher, of Yeah. And are there any parallels or any inspiration there? [00:30:01] Craig Calfee: Um, not very direct, I'd say. Um, [00:30:08] Who  [00:30:08] Randall: your, who your inspirations or what, what would you say your creative energy is most similar to? [00:30:14] Craig Calfee: I'd probably, I'd say say Buckminster fuller. [00:30:17] Randall: Mm, [00:30:17] Craig Calfee: Yeah. I mean, I studied his work in depth, you know, not only the geodesic dome stuff, but also his vehicles, the dime on vehicle the, yeah. So there's, there's a bunch of stuff that he was involved with that I'd say, I'm parallel with as far as my interest goes, [00:30:37] Randall: what books should I read? [00:30:39] Craig Calfee: all of them. [00:30:42] Randall: Where do I start? If I have limited [00:30:44] time  [00:30:45] Craig Calfee: Yeah. It's a tough one. He's actually really difficult to read too. His writing is not that great. I pretty much look at his, uh, his design work more than His writing [00:30:56] Randall: Okay. So who's book whose book about Buckminster fuller. Should I read? [00:31:01] Craig Calfee: good question. I'll, I'll catch up with you on that later because there's few of them that they're worth. It's worth a look. [00:31:07] Randall: awesome. Awesome. Awesome. Um, let's talk about 2001. you're a dragon fly. [00:31:15] Craig Calfee: Yeah, the dragon fly was an interesting project. It was so Greg Lamanda had asked me, like, I want an even lighter bike. He was constantly pushing on the technology. And I said, well, there are some really expensive fibers that are starting to become available, but, um, you know, this would be a $10,000 bike frame and, you know, it's only going to be a half a pound lighter. [00:31:40] And he said, well, I don't care. I just, you know, I w I need it for racing. I mean, um, you know, when, when I'm climbing Alpe d'Huez with Miguel Indurain and if he's got a lighter bike than I do, then I'm just going to give up, you know, in terms of the effort. So he needs to have that technical advantage, or at least be on the same plane. [00:32:02] So the reason why he'd spend, you know, $5,000 for a half a pound, a weight savings was pretty, pretty real. So, but it took until about 2000, 2001 after he had long retired to, um, really make that happen. So the fibers I was talking about are really high modulus fiber that was very fragile, too brittle, really for any use. [00:32:29] So we came up with a way to integrate it with, um, boron fiber. Uh, it actually was a material we found, uh, special specialty composites out of, uh, out of Rhode Island. Uh, they, uh, do this co-mingled boron and carbon fiber, uh, hybrid material, which was, um, they were looking for a use cases for it and the bicycle was one of them. [00:32:58] So, uh, we built a prototype with their material and it turned out. To be not only really light and really strong, the, the boron made it really tough. So carbon fiber has, uh, the highest stiffness to weight ratio, intention of any material you can use. boron is the highest stiffness to weight ratio in compression as a, as a fibrous material that you can integrate into a composite. So when you mix them, you now have a combination of materials, that are unbeatable. [00:33:35] Randall: Like a concrete and rebar almost, or, quite. [00:33:40] Craig Calfee: I'd say that's a good, um, for composites in general, but now we're talking about the extreme edge of, of performance, where, um, looking at the, most high performance material certain conditions, versus tension. These, these are conditions that are existing in a bicycle tube all the time. [00:34:07] So one side of the tube is compressing while the other side is intention as you twist the bike, uh, and then it reverses on the, on the pedal stroke. So it has to do both now. Carbon fiber is quite good at that, but compression it suffers. And that's why you can't go very thin wall and make it, um, withstand any kind of impact because it's, it's got a weakness in it's, um, compressive. So, uh, it's, uh, it doesn't take a break very well either. So boron on, the other hand does take a break very well, and it's incredibly high compressive strength to weight ratio and compressive stiffness to weight ratio. are two different things by the way. So when you combine those into a tube, it's pretty amazing. [00:34:57] Uh, they're just really quite expensive. So we came up with the dragon fly, um, in 2001 and it was at the time the lightest production bike yet it also had the toughness of a normal frame. And that's that's right around when the Scott came out, which was a super thin wall, large diameter, uh, carbon frame that was really fragile. [00:35:23] Um, so that was sort of a similar weight, but not nearly as tough as, uh, the dragon fly. [00:35:34] Randall: For well, to go a little bit deeper on this. So what is the nature like? What is the nature of the boron? Is it a, like, is it a molecule? Is it a filament? So you have, you have carbon filaments is the boron, um, you know, is that, are you putting it into the resin? How is it? Co-mingled. [00:35:51] Craig Calfee: It's a, it's a filament, basically a super thin wire. [00:35:56] Randall: You're essentially co-mingling it in when you're creating the tubes and then using the same resin to bond the entire structure together. [00:36:04] Craig Calfee: That's right. [00:36:05] Randall: Got it. And this, so then this is, uh, if you were to add then say like to the resin separately, it would be a compounding effect. Um, I don't know if you have, uh, mean, I assume you've done some stuff with graphene. [00:36:19] Craig Calfee: Yeah. Graphing graphing is a really great material. It does improve the toughness of composites. Uh, it's again, also very expensive to use, uh, in a whole two. Usually it's used in smaller components, uh, not so much on the whole frame, uh, and it, and it's, um, it's best, uh, uses in preventing the of cracking. [00:36:46] So it stops the micro cracking that starts with a failure mode. And that that's a great, thing. But if your laminate is too thin to begin with that, all the graphing in the world, isn't going to help you. So for really minor wax it'll help, but for anything substantial, it's going to break anyway. [00:37:08] So you have to start out with a thick enough laminate get the toughness that you're looking for. Uh, graphene is really great for highly stressed areas, which might start cracking from, uh, fatigue or just the design flaw of a stress concentration. So it's got a number of purposes. Uh, it's great for, uh, like pinch clamp areas, you know, places where the mechanical, uh, stress is so high on a, on a very localized area. [00:37:37] Um, so yeah, graphene is wonderful. We didn't get into it too much because, um, it's just, it would just, wasn't practical for our applications and how we make the frames, but, uh, some companies have started using graphene and it's, it's pretty interesting stuff. [00:37:52] Randall: We did some experimentation with it early on in our looking at it for the future. my understanding is. You know, I haven't gone too deep into like the intermolecular physics, but it's essentially like you have a piece of paper and if you start tearing the paper that tear will propagate very easily. [00:38:09] then the graphene is almost like little tiny pieces of tape. Randomly distributed, evenly distributed across the material that makes it so that that fracture can no longer propagate in that direction. And it has to change direction where it bumps into another graphene molecule and the graphing, essentially when we tested it was doubling the bond strength of the resin. [00:38:30] So in terms of pulling apart different layers of laminate, then, um, increasing the toughness of say, uh, a rim made with the exact same laminate in the exact same resin with, 1% graphene per mass of resin increasing the toughness of that rim structure by 20%. [00:38:50] Which is pretty [00:38:50] Craig Calfee: That's correct. [00:38:51] Randall: The challenges that is that it lowers the temperature, uh, the, the glass suffocation points resin. so, you know, a rim is like, you know, there are, if you're gonna put it on the back of your car, you know, that's not a normal use case when you're riding, but, you know, it's, it's something that just makes it less resilient to those towards sorts of, you know, people put on the back of the car too close to the exhaust and they melt the rim. [00:39:17] So we're having to experiment with some high temperature residents that have other issues. [00:39:22] Craig Calfee: Oh, yeah. Yeah. That's rims are a great place for graphing, just cause they're in a a place where you'll have some impacts, but yeah. Temperature management is an issue. Um, yeah, that's the high temperature residents are, are another area that, that, uh, we're experimenting in, uh, wrapping electric motor, uh, rotors with, with a high temperature resonant carbon wrap. [00:39:46] that's a whole nother area, but I'm familiar with that stuff. [00:39:49] Randall: Which we'll get into in a second, park park, that one. Cause that's a fun theme. yeah. And I'm just thinking about a rim structure. It seems like boron on the inside graphing on the outside, um, deal with high compressive forces between the spokes and then the high impact forces on the external, will  [00:40:07] Craig Calfee: the material we use is called high bore. You can look that up. H Y B O R and there they're actually coming back with new marketing efforts there. They, I think the company got sold and then, um, the new buyers are, are re revisiting how to, to spread the use of it. So might be real interested in supporting a rim project. [00:40:30] Randall: mm. Uh, to be continued offline. Um, all right. So then we've got your carbon fiber repair surface. We talked about the dragon fly. Um, it's a great segue into engineering and design philosophy. let's talk about that [00:40:47] Craig Calfee: Yeah. Um, well it's, to me, it's all about form follows function and, uh, when something works so well, functionally, it's gonna look good. That's uh, that's why trees look great just by themselves, uh, that that's, you know, coming back to the natural world, you know, that's why we have a Nautilus shell for, uh, for our logo. [00:41:12] It's the form follows function. Aspect of that just makes it look beautiful. For some reason, you look at something from nature, you don't really know why is it beautiful? Well, the reason is the way it's structured, the way it's evolved over millions of years. Has resulted in the optimum structure. So for me, as a, as a human being artificially trying to recreate stuff, that's been evolved in nature. [00:41:39] Um, I look closely at how nature does it first and then I'll apply it to whatever I'm dealing with at the moment. And so that's how I, that's how I design stuff. [00:41:50] Randall: there's a, the Nautilus shell example, like, you know, the golden ratio and the way that, really complex systems tend to evolve towards very simple, fundamental, primitives of all design [00:42:04] Craig Calfee: Yeah. Yep. Yeah. There's some basic stuff that, that seemed to apply everywhere. [00:42:10] Randall: So with your carbon fiber repair service, so you started to see some of the problems with that were emerging with these, um, large tube thin wall designs that were being used to achieve a high strength or sorry, a high stiffness to weight, but then compromising in other areas. [00:42:28] So let's talk about that. [00:42:30] Craig Calfee: Yeah, it's um, you know, designing a carbon fiber bike is actually really quite difficult. There's so much going on. There's so many, uh, things you have to deal with high stress areas that you can't really get around. there's a lot of constraints to designing a good bicycle frame. Um, and then you're dealing with the tradition of, of how people clamp things on bikes, you know, stem, clamps, and seed post clamps, and, uh, you know, th that type of mentality. [00:43:04] It's still with us with the carbon, which is carbon doesn't do well with. So a lot of companies struggle with that and they'll come up with something on paper or in their CAD model. And their finite element analysis sort of works, but, and then they go into the real world and they have to deal with real situations that they couldn't predict in the, the computer. [00:43:29] And they get a problem with, uh, you know, a minor handlebar whacking, the top tube situation, which shouldn't really cause your bike to become dangerous. But in fact, that's what happens. So you've got, um, you know, uh, weak points or vulnerabilities in these really light frame. And if you're not expected to know what the vulnerability is as an end-user and you don't know that if you wack part of the bike and in a minor way that you normally wouldn't expect to cause the frame to become a weak, then the whole design is a question. So you have to consider all these things when you decide to bike. And a lot of companies have just depended on the computer and they are finite element analysis too, to come up with shapes and designs that, uh, are inherently weak. And, um, people get pretty disappointed when they're, when the minor is to of incidents causes a crack in the frame. [00:44:37] And if they keep riding the bike, the crack gets bigger. And then one day, you know, I mean, most people decide to have it fixed before it gets to be a catastrophic but, uh, you know, it gets expensive and, uh, You know, it's, sad. Actually, another motivation for getting into the repair business was to save the reputation of carbon fiber as a frame material. [00:45:03] You know, these types of things don't happen to thin wall titanium frames. You know, a thin wall titanium frame will actually withstand a whole lot more abuse than a thin wall carbon frame. So it's just hard to make diameter thin wall titanium frames that are stiff enough and not without problems of welding, you know, the heat affected zones. [00:45:26] So carbon fiber is, is a better material because it's so much easier to join and to, to mold. But if you, you have to design it properly to, to withstand normal abuse. And if you're not going to do that, then there should at least be a repair service available to keep those bikes from going to the landfill. [00:45:45] So frequent. And so that's what we do we, we offer that and we even train people how to carbon repair service. So that's, um, that's something we've done in order to keep bikes from just getting thrown away. [00:46:01] Randall: uh, I think I've shared with you, I'm in the midst of, uh, doing, uh, uh, a pretty radical ground up design, which is way off in the future. So I'll be picking your brain on that, but it immediately makes me think of the inherent. Compromises of current frame design and manufacturing techniques, including on our frame. [00:46:20] And in our case, the way we've addressed that is through not going with lower modulates carbon, you know, S T 700, maybe some T 800 in the frame, then overbuilding it order to have resiliency against impacts. But then also these sorts of, um, micro voids in other imperfections that are in inherent process of any, uh, manufacturing, uh, system that involves handling of materials in a complex, you know, eight, uh, sorry, 250 a piece, you know, layup like there's, this there's even that like human elements that you have to design a whole bunch of fudge factor into to make sure that when mistakes are made, not if, but when mistakes are made, that there's so much, uh, overbuilding that they don't end up in a catastrophic failure. [00:47:10] Craig Calfee: that's right. Yeah. Yeah. You have to have some safety margin. [00:47:15] Randall: And the Manderal spinning process that you were describing essentially eliminates a lot of that in you're starting to see, I mean, with rims, that's the direction that rims are going in, everything is going to be automated, is going to be knit like a sock and frames are a much more complex shape. Um, but you're starting to see, uh, actually probably know a lot more about the, the automation of frame design than I do. [00:47:35] Um, what do you see? Like as the, as the end point, at least with regards to the, um, like filament based carbon fiber material and frames, like where could it go with technology? [00:47:50] Craig Calfee: the, the, um, robotics are getting super advanced now and there's this technique called, um, uh, they just call it fiber placements or automated fiber placement, which is a fancy word for a robot arm, winding fiber, you know, on a mandrel or shape, uh, and then compressing that and, uh, know, molding that. [00:48:14] So it's, it's where your, a robot will orient a single filament of carbon fiber. Uh, continuously all around the, uh, the shape that you're trying to make. They do that in aerospace now for a really expensive rockets and satellite parts, but the technology is getting more accessible and, uh, so robotic trimmers are another one. [00:48:42] So we're, in fact, we're getting ready to build our own robotic arm tremor for a resin transfer, molded parts. That's where the edge of the part that you mold gets trimmed very carefully with a router. And, but imagine instead of just a router trimming an edge, you've got a robot arm with a spool of fiber on it, wrapping the fiber individually around the whole structure of the frame. [00:49:10] Uh, no, no people involved just, you know, someone to turn the machine on and then turn it off again. So that's kind of coming that that is a future. Uh, it hasn't arrived yet, certainly, maybe for simpler parts, but a frame is a very complex shape. So it'll take a while before they can get to that point. [00:49:30] Randall: It having to, yeah. Being able to Uh, spin a frame in one piece is, seems to be the ultimate end game. [00:49:43] Craig Calfee: Yeah. I think we need to, I think the, the, uh, genetically modified spiders would be a better way to [00:49:50] go  [00:49:50] Randall: Yeah, they might, they might help us the design process. [00:49:56] Craig Calfee: Yeah. Yeah. Just give them some good incentives and they'll, they'll make you set a really incredibly strong, you know, spider wound. [00:50:05] Randall: Well, it does. It speaks to the, the, the biggest challenge I see with that, which is you have to go around shape. so if you're going through a frame, like it's essentially the triangle. And so you need some way to like hand off the, the S the filament carrier from one side to the other constantly. [00:50:27] you'd just be able to spin it. You know, it would be pretty straightforward. So maybe the frame comes in a couple of different sections that get bonded, but then those don't form a ring. And so you can, you know, you can move them around instead of the machine order [00:50:41] Craig Calfee: Well, there's these things called grippers. So the robot grip sit and then another arm grip know let's go and the other arm picks it up. And then there's like in weaving, there's this thing called the flying shuttle, which invented. That's where the shuttle that, the war [00:50:59] Randall: Your ancestors were involved with flying shuttle. [00:51:02] Craig Calfee: Yeah. [00:51:02] Randall: That's one of the, uh, all right. That's, that's a whole other conversation. [00:51:07] Craig Calfee: Yeah, a really interesting, I mean, it's the Draper corporation. If you want to look it up, [00:51:13] um  [00:51:13] Randall: I  [00:51:13] Craig Calfee: know [00:51:14] they were the manufacturing made the looms back in the industrial revolution in the Northeast [00:51:21] Randall: I'm sitting currently in Waltham, which was one of the first mill cities, um, not from Lowell. [00:51:28] Craig Calfee: Yeah. So all those mills were where our customers and they would buy the Draper looms. Um, and they were automated looms with a flying shuttle was a big deal Uh back then. And so they, they made a lot of, of those looms and, and that's basically what sent me to college with a trust fund. So [00:51:49] Randall: You're a trust fund, baby. [00:51:51] Craig Calfee: Yep. [00:51:51] Yep [00:51:53] From vendors. [00:51:55] Uh [00:51:56] but that's yeah, that's the world I, I came out of. And, so the, the idea of taking a spool of material and handing it off as you wrap around something is really not that difficult. [00:52:08] Randall: Okay. So then you can do it in a way that is resilient to probably 10,000 handoffs over the course of weaving a frame and you can expect that it's not going to fail once. [00:52:19] Craig Calfee: That's right Yeah [00:52:20] It  [00:52:20] Randall: All then that, that's [00:52:22] Craig Calfee: the hard part, the hard part is dealing with the resin and the, and the, uh, forming and the getting a nice surface finish. That was where the harder. [00:52:31] Randall: Yeah. And, uh, uh, I'm thinking about, uh, space X's attempts to create a giant, uh, carbon fiber, uh, fuel tank. And they actually had to do the, um, the heating the resin at the point of, uh, depositing of the filaments. [00:52:52] And [00:52:52] you know, that's a really challenging process because you can't build an autoclave big enough to contain a fuel tank for a giant rocket bicycles don't have that issue, but [00:53:01] Craig Calfee: right. Yeah. The filament winding technique, which is how all those tanks are made is, is pretty amazing in the large scale of those, those big rockets is phenomenal. I mean, a couple of places in Utah that make those, and it's just seeing such a large things spinning and, uh, wrapping around it rapidly is quite inspiring. [00:53:26] Randall: Yeah. It's very, very cool stuff. And that's, again, a whole another thread about the, uh, the Utah based, uh, composites industry that got its start in aerospace, you know, advanced aerospace applications, which NV and others came out of. They used to be edge which you worked with. NBU designed their tubes early on. [00:53:43] Right. [00:53:44] Craig Calfee: W well, yeah, the poles history behind envy and quality composites back in late eighties, literally, uh, when I first came out to, uh, actually I was still, think I ordered them in Massachusetts and took delivery in California, but it was a quality composites and out of Utah, uh, Nancy Polish was the owner of that. [00:54:06] Also an MIT graduate who, um, who started a roll wrapping carbon fiber in tubular forum. And I'm pretty sure we were the first roll wrapped carbon tubes, uh, for bicycles that she made. And, um Uh, evolved to, uh, edge composites. So they, so quality composites became McClain quality composites, and then McLean, the guys who broke away from that went to start envy or edge, I guess, which became envy. [00:54:40] So yeah, those same guys brought that technology and we've been the customer ever since. And now there's yet another spinoff. The guys who were making the tubes at envy spun off and started their own company, uh, in a cooperative venture with envy. So let them go basically. And, uh, we're working with those guys. [00:55:01] So it's just following the, the top level of expertise. [00:55:06] Randall: very interesting stuff. Um, so, so where else do we go in terms of the, I mean, this is about as deep a composite deep nerdery, as we can get in, into composites and so on. And, uh, given that we're already here, we might as just, you know, dig ourselves deeper. [00:55:25] Craig Calfee: Yeah. Um, sir, just on the roll wrapping, the thing that, um, I remember one of the cool innovations that Nancy came up with was the double D section, um, tube where she would roll wrap two D shaped tubes, stick them together and do an outer wrap on the outside. So it was a efficient way to do a ribbed tube or a single ribs through the middle. She pretty much invented.  [00:55:53] Uh, we started doing something with that, um, change days, uh, to get more stiffness out of a change day. But, um, I just, some reason that image flashed in my mind about some of the innovative stuff that been going on that people don't really see it's. And that's what I'm saying before where the, uh, technology of composites has, um it's got a long way to go and it's, there's all kinds of stuff going on that are, are, is brand new. [00:56:23] Uh, most people people don't see it cause it's all process oriented more than product oriented. But for guys like me, it's really fast. [00:56:34] Randall: Yeah, it reminds me of, um, a technology owned by a Taiwanese carbon frame manufacturing, pretty large-scale tier one that I'd spoken to where they're doing, uh, that bracing inside of the forks. don't think they're doing anything especially advanced in terms of how it's manufactured. [00:56:54] I think they just have a, uh, the, the inner, um, you know, whether it's a bag or it's a, you know, EPS insert. And then they're just bridging, uh, between the two walls of the, uh, of the tube of the, the fork leg, uh, with another piece of carbon that gives it more lateral structure zero, uh, impact on the, um, for AFT compliance, which is a really technique. [00:57:21] Craig Calfee: that sounds like Steve Lee at [00:57:24] Randall: Uh, this was YMA. [00:57:27] Craig Calfee: Oh, okay. [00:57:28] Randall: Yeah, the gigantic folks. I haven't, I don't know if I've interacted with them yet, but, um, but yeah, well, [00:57:35] Craig Calfee: Yeah, some amazing innovation coming out of Taiwan. They're there. They're so deep into it. It's, it's a fun place to go and, and see what they're up to. [00:57:47] Randall: this actually brings me back to, um, I, I did had a conversation with over with Russ at path, less pedaled, and was asking like, you know, tell me about the quality of stuff made, made over in Asia. And I was like, well, you know, it's generally best to work with their production engineers because they're so close to the actual manufacturing techniques and they're the ones innovating on those techniques. [00:58:10] And in fact, um, you know, even specialized up until recently did not do carbon fiber in. outsource that, you know, they, they do some of the work in house, but then the actual design for manufacture and all that is being done by the factories and rightfully so the factories know it better, being close to the ground though, dealing with someone with yourself, you're someone who could go into a factory and be like, okay, let's, let's innovate on this. [00:58:35] Craig Calfee: Yeah.  [00:58:36] Yeah.  [00:58:37] Randall: so then 2011, um, first production, gravel bike. [00:58:45] Craig Calfee: Uh, yeah. Yeah. We came up with the, uh, adventure bike, we call it, um, it was also the first one that did the, uh, six 50 B uh, tire size that can be used with a 700 by 42 or So mixing, know, going bigger tire on a slightly smaller rim on the same bike as you'd run a 700 C and, uh, 35 or 40 millimeter tire. Um, yeah, so the adventure bike has been. Uh, a real fun area for us as far as, uh, just developing a, do everything. Be everything, bike [00:59:24] Randall: it's. And the geometry of that was kind of an endurance road geometry, right [00:59:28] Craig Calfee: that's [00:59:29] right. It's a road bike effectively, but with a few, a few, uh, tweaks for riding off road. [00:59:36] Randall: So then this, this word, gravel bike is kind of muddled. [00:59:39] Um, I never liked it, frankly. Uh, it's a marketing term. I remember it specialized when we were doing the, the diverse, um, you know, it was still kind of honing in on what these bikes were. Uh, but you could argue that like, you know, you know, everyone's road bike was a gravel bike. When you just put the biggest tires that would fit and write it on dirt. [00:59:57] But this concept of a one bike, it seems to be what you've planted. But you can have a single bike that will be your road, bike, perform handle, give you that, that experience when you put road wheels on, but then you can put these big six fifties on there and have a, you know, an off-road crit machine that is highly competent in, in rough terrain. [01:00:16] And so, so yeah, that, and that's very much my design philosophy as you know, as well, you know, fewer bikes that do more things. [01:00:24] Craig Calfee: Yeah. We have this. Kind of a marketing phrase for, you know, how the end plus one concept where, you know, how many bikes do you even need? Well, one more than what you've got. Well, we do the N minus one concept with our mountain bike, which can also be a gravel by ache or a bike, but it's, uh, it allows you to change the head tube angle and, and use different, uh, fork travel suspension forks on, on the same frame. [01:00:55] Uh, and of course, swapping wheels out is, is always a thing. So yeah, the end minus one concept where we just need less stuff, you know, [01:01:04] Randall: So I reinvented that when I started thesis, he used to say like, and, minus three, it replaces road, bike, your gravel bike, your road, bike, your cross bike, your, um, light duty cross country bike, uh, your adventure bike actually as well, you know, load these things up. yeah, very much a philosophy that, uh, I think it's so good that the, its efforts to come up with new, subcategories, for example, by having gravel bikes now run oversize 700 wheels and extending the geo and going with these really slack head angles in order to accommodate that wheel size. [01:01:40] I actually think that the form, the form that things want to evolve towards is actually what you created in the first place, which is the one bike that does all the things and does them well. And depending on the wheels you put on them, um, we'll do we'll, we'll transform. Uh, and you know, we've, we've talked a little bit about geo changing, um, You know, and things like this, which you have a bike that, that does that. [01:02:03] And why don't we talk a bit about that in the technology behind it? [01:02:08] Craig Calfee: The SFL, you mean we use the geometry of the head tube and the bottom bracket to, uh, to accommodate what you're using it for? Yeah, the concept there is to, if you're on a long ride to be able to change the geometry of your bike mid ride. So with an Allen wrench, you, uh, basically swap these flip plates out on your head to varia. [01:02:32] And so you climb, you can climb with one geometry with another. And to me, that's, that's really fun because the climbing, you, if you're climbing up a a long steep climb on a bike that you're going to descend back down on, uh, you really don't want the same geometry it's, you're compromising and one or the other, either climate. [01:02:55] Or it descends great. It's rarely both, or really can't possibly be both. Cause they're just doing two different things. So if you can swap out these flip plates and change the head tube angle, which is really all you need at that point, um, you have a bike that climbs great and descends. Great. So for me, that was the goal of, uh, just making a better mountain bike. Um, you know, the fact that it can be converted into other bikes for different disciplines is a whole nother angle. Uh, and you can even do that perhaps you wouldn't do it the trail, but let's say you show up, say you're on a trip, an adventure, uh, maybe out to Utah, for example, where you're riding slick rock, but you're also going to go up, you know, into the mountains. [01:03:45] Um, you'll have you, you might want to have. Different fork travels or different for, uh, options. So you can bring a couple of different forks and swap out a fork, change your flip plates and have a bike. That's awesome for slick rock. And then another one that's awesome for, for the bike parks. So, you know, to me it would, but it's only one bike and you know, you don't need, you know, three bikes. So that, that just, uh, that's the design result of a bike where you can change the head tube angle on, [01:04:21] Randall: and the, in really how much head tube angle adjustment is there on there. [01:04:25] Craig Calfee: uh, it's a or minus four degrees [01:04:28] Randall: that's, that's substantial. [01:04:30] Craig Calfee: that's a lot. [01:04:31] Randall: Yeah. [01:04:31] I mean, that's transformative really. I work in increments of, you know, half a degree.  [01:04:36] Craig Calfee: Yeah. These are half degree increments, um, right now, uh, one degree, but we can easily do half degree increments. find that one degree is, is really. Um, especially when you have the option of, of tweaking the same bike. So reason we focus on these half degree increments on a production bike is to dial in the best compromise between two, two ways that it's going to be used when you don't need to compromise, you can go a full degree in the other direction and not worry about fact that it's not going to perform as well, know, in super steep terrain because that flipped chip is not, uh, the right one for the super steep scenario. [01:05:22] Just change it out or flip it over a T when you approach the really steep stuff. So yeah. [01:05:29] Randall: applicable for mountain bikes, particularly because the, I mean, the slack, the long slack that, that have emerged in recent years make a ton of sense for mountain biking, especially descending, but when you're ascending, it ends up being so slack that you get wheel flop, you get the front end, lifting the bike naturally wants to tilt back. [01:05:49] You don't have that on a gravel bike currently. And if you don't, if you're not adding a huge suspension fork, you're never going to be descending terrain that is so technical that you need those slacked out angles. So it sounds like something that's very much could be applied to gravel bikes, but that, you know, for the mountain bike application is actually pretty game-changing. [01:06:06] Craig Calfee: Yeah, well on gravel bikes or adventure bikes, um, uh, it's actually helpful if you're, if you're, let's say you're a roadie and you're starting to go off road. And so you're driving these gravel trails and then you're starting to get into more interesting off-road excursions with that same bike, but your experience on steep terrain is limited because you're, you know, you're a roadie, you've your, all your muscle memory and all your bike handling memory comes from the road and a little bit of dirt road stuff. [01:06:39] Now you're kind of getting into serious off-road stuff and you want to try. a Uh, shortcut dissent, uh, you know, down something kind of crazy. Uh, let's say, uh, you're not very good at it in the beginning and you take your time and you, you don't have a bike that can go that fast down, such a trail, then you change it out. [01:07:00] As you get better at it, as you increase your skill level and your confidence level, might want to go a little faster. So you a bike that can go a little faster safely and go for that slack head angle, which is designed to get higher speed. So it's great for evolving skills and evolving terrain as you start exploring more radical stuff. [01:07:27] So that's the other reason to do it. [01:07:29] Randall: Yeah, that makes, that makes a lot of sense. And in fact, any, you know, what I'm working on going forward very much as a, uh, one of the core, you know, is, uh, being able to tailor the geometry, um, as close to on the fly as possible. Uh, you know, if you want it to be on the fly, you're going to add a huge amount of added structure and complexity and weight, but having it be when you swap the wheels, there's very little to do, you know, this sort of thing. [01:07:57] Craig Calfee: Yeah. So yeah, the whole idea is to, is to be able to go and have really fun adventures after all I wrote the book on adventures, see, here's, uh, this is a, this is the commercial part of our, our, uh, [01:08:10] plug [01:08:12] is, uh, this book I wrote about a trip. I took back in the, in the mid early eighties. Uh it's it's a kind of a. [01:08:20] Randall: of a  [01:08:21] Craig Calfee: It has nothing to do with bikes, except that there is a section in there where I made a canteen out of bamboo in the Congo, but it's a pretty crazy trip. And, uh, and I just called it adventures. It's on amp. anyone wants to buy it. [01:08:37] Randall: I will get a coffee. [01:08:39] Craig Calfee: Yeah. [01:08:42] Randall: Um, very, very cool. Um, we skipped over one, which is the manta, which is another interesting innovation [01:08:51] Craig Calfee: Yeah. Suspension on a road bike. I mean, that's a, I keep saying that's going to be the future and it hasn't happened yet, but I, I still believe that road bikes will be the main type of bike being written in the highest levels of racing. [01:09:08] interesting  [01:09:08] Randall: So you think suspension versus say. Um, wide tubeless, aerodynamic, the optimized rims with a 30 mil tire run at lower pressures. You think the suspension has a sufficient benefit relative to that, to offset say the structural complexity or weight? [01:09:25] Craig Calfee: Yes. So, uh, the big tire thing, trend towards bigger tires is really a trend towards suspension. It's pneumatic suspension rather than mechanical suspension. [01:09:39] Randall: Well, as our regular listeners know, this is a topic that's very much near and dear to my heart. I talk often about the benefits of pneumatic suspension, so this will be an interesting place for us to st

00:00.00 Max Shank Welcome back folks to Monday mornings with max and mike hope you are kicking your week off the right way I'm excited to have you here I'm excited to have my buddy mike here with me today. We're gonna talk about something which I think is a pretty cool thought experiment which. Will lead to your greater action. It's what would you do with a billion dollars and 1 of the things that's useful about this is that it gets you to think about mission instead of business it lets you think a little bit bigger and then. Ideally, what you'll do is once you have a clear set up for how you're going to use that billion. You redo the thought experiment on a new sheet of paper with what would you do with 1 million. What would you do with 1 hundred thousand. And you work your way down into what the core importance overall is and then what the core important thing for you to work on right now is so thank you for joining me mike what's up. 01:07.55 mikebledsoe Yo? Yeah, ah this is a fun is a fun thought experiment. It reminds me of a similar thought experiments I've done in the past and usually it's at a conference where there's some speaker on stage that's trying to inspire you to to. Higher action and it works um another couple other questions I've heard is it that are in the same vein but are different so we're gonna run with this but a couple I'll throw out there is what would you do? if you couldn't fail and then what. 01:41.22 Max Shank The. 01:45.39 mikebledsoe On the flip side of that. What would you do? if you were going to fail no matter what? So if you were going to fail no matter what? what would? what would you do? and so I think a combination of these questions really can fill in a lot of gaps around. 01:50.66 Max Shank Well. 02:03.70 mikebledsoe You know what you stand for and what you're excited about and I especially like the 1 you know what would you do? if you were to a billion dollar question is really fun because I think as kids we we all thought about you know what? if I won the lottery. What would you do with the lottery winnings you know I remember doing that as a kid. 02:18.22 Max Shank Right. 02:21.99 mikebledsoe And ah, but the if you're going to fail no matter what is like well now you really have to go after what? what? you just truly enjoy So Not as dark of a. It's not.. It's much darker than the billion-dollar question. 02:40.72 Max Shank I Mean what would you do? if you couldn't fail I mean I suppose I would appoint myself God King of the earth and then ah everything else would just boil down from that pretty naturally. 02:55.13 mikebledsoe It's it's kind of like the you know if you had 3 wishes first wishes and limited wishes. Ah problem solved. Ah yeah, so what would you do with a billion dollars max. 03:00.94 Max Shank Right? That is kind of like a top out. 03:08.40 Max Shank Well, ah you know of course you have to set aside some of that for filling your yacht with the venezuelan gymnastics team. But then there's still plenty of money left over to. Ah. To invest into Steady. So this is where the practical mind comes in right? Is you you put you got to put some of it away and you figure out what percentage you're comfortable with ah in my case I would say you got to I would probably take 1 hundred million of that. So ten percent and I would invest it into. Um you know power companies food water maybe some sort of technology as well and probably I would have that managed by someone else. So I would have like that investment professionally managed and then beyond that the question really gets me thinking about what I can give to the world and usually what you think you would like to give to the world stems from what you think is wrong. The world and so the things that come to mind are sustainable communities and also schooling because if anyone has listened to any of our shows so far I think it's pretty clear which side my bread is buttered on. When it comes to schooling especially public schooling especially K through 12 or specifically K through 12 because I think it is such a colossal failure and such a waste of 12 years of your life. So I start thinking about how I could. Implement a different system of schooling that would be based on using simple language and learning about values and creating value and I would really have to rebuild it from the ground up so that kind of goes. The reason I don't do that now is it's a tremendous amount of work that requires a huge amount of capital. But I think as a kid you probably need to do more playing you need to do more wrestling you need to do more basic movement and gymnastics I hand coordination. I'll tell you what you would not be sitting in a desk for long periods of time. No chance you would learn history only within the context of why history is important. You know I think that history is done so badly because it's just a bunch of. 05:59.89 Max Shank Random facts to remember with no reason why we're remembering them because history horrifically bad right? It's not practical. You know, ah a pie Chart fractions percentages. Ah you know eat That's like ah. 06:03.44 mikebledsoe Well mathematics is taught the same way. Yeah. 06:19.32 Max Shank Even with how you would invest. You know? what's the yield on what you put in versus what you get out and that should be applied to how you use your time how you use your money all of these different resources. Um, how to interact with other people. The difference between. Voluntary action and coercion. These are things that are like really really important and of course the purpose of turning a child into an adult or the difference is that an adult can take care of themselves and a child is dependent. Essentially so. 06:51.80 mikebledsoe I Like to say it as it. Ah, you're not an adult until you can parent yourself and that's that's who's parenting you. 06:57.30 Max Shank Ah, well then I guess I'm not really an adult. Ah anyone ah I'll take anybody. Ah no, 1 ne's been able to do it yet. Um. 07:12.90 mikebledsoe Well the the education thing is interesting because the there's 3 categories in all of ah, the capitalist world that are the most that people spend the most money on as Health wealth and relationships And. Ah, So if you're for instance. Ah a coach. There are coaches for those categories and and the reason is is because well the fastest way to learn anything in my opinion is to hire a coach to teach you and the a good Coach. Ah. And the reason these categories are so popular if you're if you're a health a wealth or relationships Coach. You can charge premium dollar and the reason is is because no 1 was taught that shit in school and if they had that edge. Yeah. 08:02.30 Max Shank And those are the only important categories like what else is really important. 08:08.64 mikebledsoe Everything that you learn in school should be in should ah be ah the context should be set by Health welfare relationships I don't think there's much else in that context is missing. 08:18.81 Max Shank It should be yet. It should be clear what the value is of what you're learning like we're learning this because blank blank blank in your life is going to improve your life in this specific way. So just to. Wrap up what I was saying about history is history is the story about how humans clump together pretty much how they group together and then they divide apart so with regard to history like most of it is a waste of time. The specific examples should be given. To reinforce principles and I think principle based learning is what's actually important because then you'll have a framework for where to put all of these examples the difference between anarchy and totalitarianism and the pros and cons of both of those things. So it would really I would want to prepare more for this conversation to specifically lay out how I would change schooling but that would be how I think I could make the biggest. Improvement because I think that the only the only like true war or the only true battle is within the hearts and minds of people. You know everything else is a result. Of that lost battle. The fact that a person can't sit quietly for ten minutes means they're going to be easily um, distracted by something else. The fact that a person can't think critically is the reason they're going to get easily swindled and the more you look to an authority. To compensate for the fact that the individuals are let's say stupid or gullible or whatever instead of buy or beware and a fool in his money are soon parted now. You have this gargantuan bureaucracy who. Only will grow in size and that's where that's where like all of the evil stuff actually happens. It's not jeffrey dahmer it's the stalins and the mao's and the things like that like no no serial killer even though it sounds like viscerally bad has. Even come close to the damage that authoritarian governments have done to people. 10:52.90 mikebledsoe Yeah, they're responsible for the murder of the the most amount of people homicide outside of War is minuscule. 10:57.76 Max Shank Um, and not just murder not just murder like huge amounts of suffering like a lot of people survived, but it was horrific suffering. 11:07.33 mikebledsoe Right? right? Yeah things that people should learn. You would you would improve the education system come. 11:11.78 Max Shank So that's what I would do to 1000 million hundred I would create a new 1 I wouldn't try to repair the old 1 I I don't think there's a chance to repair the old 1 There's so much. 11:22.11 mikebledsoe That's ah, that's a good idea Buckminster fuller would agree with you. 11:29.63 Max Shank Ah, special interests at play and so many Palms being greased through Nepotism I don't think Prussian you told me this. 11:35.42 mikebledsoe Well you know school was I think the the the modern school was ah russian. Yeah yeah, and yeah, the the yeah the King at the time was. 11:45.48 Max Shank Convince the troops to go to war. 11:51.15 mikebledsoe Was trying to figure out how do we get these peasants to fight for us because every time we try to recruit them to fight for us. They kind of just run away. They don't really care. Um, and yeah, if you can indoctrinate somebody from as early as the age of five I mean I know I know parents that put their kids in school 3 or 4 years old 12:08.74 Max Shank Her. 12:10.29 mikebledsoe Just the you know I'm ah I'm a patriotic guy I love I love american values and principles I believe that the you know the the founding documents and philosophy that the United states was founded on are extremely sound I don't think we're really. Anywhere near what was intended. Um, but when I look at schools and I see people you know pledge allegiance to the flag. You know it's very very interesting because you can go all over the world and find them doing that in every school to their flag and. If you do that every day you're programming the mind to be in agreement with whatever the government says so it doesn't I think I think the education system you know, ah people always say that. Ah you know the the. Children are the future and we need to invest in them. Ah, but I don't think really people people don't actually understand what that means they usually just think that they need to throw more money at the situation but the reality is is yeah something completely new needs to be built because yeah, there's a. It's a system of memorization and regurgitation versus the actual understanding of of principles and the beautiful thing about principles. Yeah yeah, well how would you incentivize better learning. 13:29.31 Max Shank Well the incentives are in the wrong place. 13:38.32 Max Shank Um, there has to be some correlation with the performance of the students to be able to take care of themselves after the fact. So if you focus on those important skills and then you demonstrate like let's say you know. 13:48.99 mikebledsoe So but. 13:57.48 Max Shank Ninety percent of our graduates are self-sufficient by age 18 ah, that's that's really something because there are a lot of ways to make a dollar I don't understand why it's set up so you you just enter the workforce at eighteen rather than. Like you could become an electrician in like six months if that's how you want to go about it and right now there's such a bougie ah disdain for crafts and trades not everybody has to be like a ah. Professor of some kind you know what I mean so I think the the idea should be helping kids become valuable teach them about it's it's really value and values and so that would probably be the best way is if. There was some sort of and incentive structure based on the ability of the students to be able to be self-sufficient and something like that I'm just riffing here. But um, you need you need incentives. In the place of those who are responsible for the actions. 15:13.83 mikebledsoe Beautiful. That's how you do with a billion dollars. 15:19.30 Max Shank Um, yeah, ah a yacht with the venezuelan gymnastics team ten percent professionally managed put in safe investments and then the rest of it to develop ah sustainable communities and better schooling and that could all kind of. Work together. But I think it so the reason I think that way is I think most adults are too far gone to like really change. Um, they're like a little bit too stuck in their existing beliefs and it's it's just a harder battle. You know, um. I think Dr. Seuss realized that he started out with political cartoons and then switched over to children's books he has a lot of funny political cartoons about world war 2 that are worth checking up if you haven't seen him. Ah yeah, oh yeah. 16:02.19 mikebledsoe Um. 16:09.39 mikebledsoe Interesting. There's there's a there's a company called tuttle twins that you can check them out on Instagram I invested in 1 of their movies at or it's a tv series. Ah yeah, yeah, ah they they teach. Ah. 16:17.39 Max Shank Very cool. Yeah. How cool. 16:29.21 mikebledsoe Kids the value of capitalism and how to thrive in this world and and and and ah educates them on the dangers of communism socialism and things like that. Ah, anyways, anyone should go listen. Go follow their Instagram account they put out really good stuff. Yeah, but I saw that and I go this is this is something I believe in I don't know if I'll get my money back them being capitalist I bet I will but the I find it really cool that they're there. Breaking these concepts down into picture books and cartoons and things like that that kids can can digest because I mean I'm fortunate enough that I was I was raised by a father who had he understood principles and so ah. 17:06.73 Max Shank Ah. 17:18.81 Max Shank H. 17:22.78 mikebledsoe Didn't matter the topic that came across my plate I understood what rights were and what rights were not and I was able to smell bullshit from pretty far away because of that. 17:33.75 Max Shank Yeah,, that's pretty cool I think there are so many lies told all the time and you need to understand that every interaction between 2 people is either going to be a win win a win lose or a lose lose. And when you have voluntary action. It's always a win-win. Otherwise the person doesn't make the choice like if you get to say no, That's essentially what freedom is dependent on the freedom to say no or yes. 17:59.63 mikebledsoe Right? but. 18:07.80 mikebledsoe Yeah, if everyone has that power then the world's a much better place but most people don't even know they have it. 18:13.42 Max Shank And and you get a lot more variety too. I mean think of all the wonderful different types of cuisine. There are think of all of the different types of exercise that you can do you can dance you can do Pellotis you can do Crossfit you can do Kettle belt I Mean. You have just a much wider range of choices and and you also have more um agency you know like the locus of control is something that's closely correlated with ah happiness and meaning and things like that and if you are. 18:36.40 mikebledsoe Yeah, yeah. 18:51.93 Max Shank In control over your resources which are both um, energetic time financial. Um, you'll feel a lot more empowered and you'll feel a lot less hopeless. So. 19:03.92 mikebledsoe Um, you know. 19:08.45 Max Shank Yeah, it's kind of like teaching someone anything you know if someone tries to learn a language as an adult. It's a little harder. It's possible. But if you learned it as a kid. It becomes a bigger part of you. Yeah. 19:18.73 mikebledsoe Absolutely less less deprogramming needing needed. You got to unlearn a lot of stuff start a religion. 19:24.75 Max Shank Maybe your religion would be better. Maybe your religion would be better. Maybe I'm like ah yeah, maybe school is not the right word for it. 19:34.50 mikebledsoe Ah, yeah, it's got to be a whole new. You know, just create a new word I Think that's the way to go? Yeah, new word for a new system. Yeah yeah. 19:38.72 Max Shank Yeah, and a new word. Not a school or religion. Okay I like that off to think about that a little bit anyway. So That's my my billion dollars is about safe investments a splash of hedonism and then the lion's share to. Writing what I believe are the wrongs which seem obviously wrong and pretty easily Solvable. You know, physically mentally spiritually things like that. So anyway, what about you? mike. 20:04.00 mikebledsoe Yeah. 20:11.54 mikebledsoe Oh mean I we're aligned quite a bit but um you and I are aligned on a lot of things. My approach would be a little bit different and ah so I would take ninety percent and put into to save investment so 900 million dollars. 20:15.66 Max Shank You and I think. 20:30.63 mikebledsoe And a safe investment something that would guarantee at least a ten percent return 20:31.29 Max Shank Um, you greedy bastard are. 20:37.47 mikebledsoe Ah, well I've got a good explanation. Why so. 20:43.10 Max Shank Ah, explain to the folks at home. Why you're such a greedy bastard. 20:48.94 mikebledsoe Ah, well because if I invest ninety percent with a guaranteed ten percent or greater return. That means that I'll have a Hundred million dollars deposited to me each year is is what's possible. So ah and I doubt I would need. 21:00.70 Max Shank To the. 21:05.45 mikebledsoe All hundred million dollars every year so some of that would compound and so um I would well the thing is is I think I would have a hard time even knowing what to do with 100 million dollars. So billion dollars seems a little outrageous ah but i. 21:22.16 Max Shank That's the whole point. That's the whole point is it's supposed to be. You can't just be like I would invest nine hundred and ninety million and I would spend 10 million on a ranch where I teach kids how to raise cattle. 21:26.46 mikebledsoe Me. 21:31.96 mikebledsoe No, no, no, but this there's there's a strategy here. So the strategy is I may I may dip into that money. But here's the thing is 1 thing I've learned in business is if you can't manage a business that's doing a hundred thousand dollars a year well 21:38.46 Max Shank Um, like. 21:49.44 mikebledsoe You're not going to manage a business that's doing a million dollars a year will and it's better to make the mistakes and learn things with a small amount of money and and have all the it's a less expensive expensive lesson if you do it that way. So I would want to do a lot of innovative things. And so tying the money up and something ninety percent of the money and up in something that's going to guarantee me a Hundred million dollars. A year is very very attractive because with 100 million dollars I could do a lot of things 1 of the things that I would would do that 1 hundred million dollars with the if I if I achieve. Massive success and having more money helps us move faster I'll start sweeping that money that's invested and is something that is so I have more direct control over. But yeah billion dollars in my account I would I wouldn't do anything but I would I would start. Interviewing the the best financial consultants and and create some type of accountability with those things because people get shady sometimes um and have it invested safely but take the other 1 hundred million would buy a home I'd get like fancy. Fucking penthouse here in austin texas just overlooking the City. So I'd be 1 um, and then I would get a ranch outside of town about forty five minutes away then I would get a home in the mountains maybe flagstaff arizona get a home in the mountains. And then get a beach house in in Florida and probably some type of property down mexico probably somewhere like wahaca or something like that. So ah I would get I would have my four new homes and then and some some rovers at each 1 and pools and indoor pools and all that stuff we just go into I mean I get I could talk for hours about what I would put in my home but we'll leave that alone and. 23:56.31 Max Shank Full of all the adult toys. You could possibly want. 24:00.63 mikebledsoe Yeah, that So that's my that's my hedonistic desire is is multiple homes different locations being able to fly private to from 1 place to another seems like the way to go. Ah. Yeah, just like basically like Swedish spas set up at every single 1 of them and and then I would I would invest in Community I would buy properties for the purpose of of putting ah people that I that I hold dear and in the same location. Ah, and ah be self-sustaining. 24:35.70 Max Shank So a concentration camp for friends and family. You group them all together. Ah. 24:40.84 mikebledsoe Yeah, whether they want to or not, they're coming. Yeah so I would I would do that and and for the purpose of um, what I'm really interested in is I as I look at the world is how do we decentralize. Food distribution. So 1 of the things that have become very apparent to me in the last couple years and and I've gotten on the phone and discussed this with you before max which is there's a there's a lack of high quality food distribution and so we have a. Ah system set up where due to subsidies. It makes it more difficult for someone who's doing good farming work to get their food to market and it makes it easier for shittier product to get to market and so it it makes some food. Ah, artificially. Inexpensive and cheap and it makes other food artificially expensive and so what I would really like to see is to empower people who want to get into sustainable farming and sustainable regenerative farming practices. Creating land for that giving them a place to do that I would love to invest in Blockchain technologies for the purpose of removing a lot of the administrative load that that comes with food distribution and yeah would I would. Like to create some type of crypto token that people could use to buy their food and and fund the farms and things like that. So I imagine to kickstart a project like that you really need. Farmers and some land and distribution channels set up first. So that's that's 1 of the things I would like to tackle when I look at when I look at the world I'm 1 hundred percent with you on the education front like when I have kids they're gonna be homeschooled and they're gonna be learning from a very principal. Perspective and always having context and they're gonna be my kids will probably be adults by the time they're 12 so ah, the that's the plan who knows until you have kids I don't think you can really tell. But. Education's important, but like you were noting trying to get adults to change behaviors via education extremely difficult. They're they're very entrenched in what they want and 1 way that I've seen to make both adults and children move but especially adults. 27:27.27 mikebledsoe Is just economics. There people are driven by this exterior environment of economics where things are incentivized and certain things aren't incentivized so I would really like to go to work on how to create an economic structure. That is that will Improve. People's ability to make good decisions. So Good decisions around food would become easier and more convenient because the the reason a lot of people choose what they choose is because simply convenience so that would be. 28:03.90 Max Shank Oh really I don't know if I agree with that I know that people choose based on convenience but I would argue that it's maybe even more convenient to buy in bulk and eat healthy. 28:06.33 mikebledsoe That would be that would be my main. You don't think people choose based on convenience. 28:22.54 Max Shank Than it is to eat crap at the drive-through. no no no no no I think both like I think um, if you if you put like 6 or 8 cups of rice in an instapot with some. 28:24.80 mikebledsoe Well I mean short term convenience. Not. 28:41.55 Max Shank Bulk chicken. It requires no effort but you have you know, maybe 10 meals available for the average person and requires no extra dishes or anything like that I think it's kind of a fallacy that eating healthy is more expensive. It's just that you have to learn the skill of cooking and back to the economics point I think that's where seeing the difference. Like cost per meal and cost per calorie.. There's actually a funny website I can't remember the name of it off the top my head but this ah this really? um, Clever nerd. Put together this whole website that was like cost per calorie cost per gram of protein and he took like all these different foods and put them in like a big old ah spreadsheet and it it was really illuminating to see how you could. Eat the cheapest and then there are different levels in terms of how much you want to spend so I I think food is ah crazy important because we need food and in fact, we are food so it's it's 6 what?? What's a more important lesson. 29:59.57 mikebledsoe Yeah, well I think the drive throughugh is more convenient I mean if you have to cook either the the energy cost of of cooking people don't have the foresight. 29:59.71 Max Shank Than that. 30:08.95 Max Shank But it will require you less time it will require you less time and less money like you just have to show the math to someone you buy an instapot at 60 bucks. 1 time you buy 25 pounds of rice you buy twenty pounds of chicken at a time and you throw it in the pot. And you slather it in spices and maybe cheese and it's delicious and it's much cheaper per meal and it's less time investment per meal but it does require? Yeah, but I mean it's still going to be a better result. It's just like a savings account. It's the same idea. 30:35.59 mikebledsoe Big guy playing ahead. 30:46.68 Max Shank As a savings account. Are you going to save the money. Are you going to spend the money on bullshit. 30:49.24 mikebledsoe Are you definitely going to get a better result and and I remember. 30:53.13 Max Shank But is all I Just want to be clear that it is cheaper timewise and it is cheaper moneywise to eat healthy if you buy in bulk than it is to do the allegedly cheap convenient thing. 31:07.33 mikebledsoe Yeah I was at a nutrition seminar once where 2 people left the ah the the venue at the same time 1 went to go get a fast food item another 1 popped in the grocery store the closest grocery store picked up strawberries almonds and. And some meat some deli meat because they were they were going for. You know the convenience and not having to cook and they show back up and ah the woman who was getting healthy food showed up just a couple minutes before you know it was a little bit faster and the price was the price was about the same. 31:40.46 Max Shank Ah. 31:46.00 mikebledsoe And because you so I bring that up because I mean you're not wrong, but the idea that I think the the thing that's expensive to people is that they have to think in order to to make their own food. Get their stuff so education has to be a component to that. 32:00.40 Max Shank Earth. 32:05.42 mikebledsoe Because if you do just get people healthy food at ah at a better price then you know they still don't know what to do with it I mean they put I remember I was studying in school I was taking like ah 1 of those health classes like Health For. Um, what they called like health administrators people who who try to impact the health of entire populations cities and stuff like that. There was an experiment done where they put a lot of really healthy produce into the poor part of town. They go Wow. All these all these. 32:32.46 Max Shank Yes. 32:43.86 mikebledsoe Poor people are in this food desert and you know when you go into the convenience store where they're doing their grocery shopping. There's no produce. There's nothing healthy, no hot healthy options available and they put a bunch of produce in there and it went rotten and. People just chose not to buy it and I think a large part of it has to do with a lot of people just don't know what to do with food. They don't know how to prepare it. They don't know um and the idea of having to learn how to do that or the fear of screwing it up. Is is really huge. 33:20.27 Max Shank Well and of course that's not 1 of the subjects that's taught in school and you know if you blame there's no end to the blaming. But if somebody has a problem ninety nine percent of the time. It's the parent or whatever authority figure taught them beforehand right? so. 33:36.60 mikebledsoe Yeah. 33:40.90 Max Shank If You don't have the understanding of food like look you can eat garbage food and as long as you don't eat too much. You won't be obese you might not be healthy, but you you can eat the worst possible. You could eat big Macs every day. And not be obese as long as you don't eat too many of them like there's there's a it's like I say all the time you know 99 percent of people's problems come from having bad security at their lips. The words that get out and the food that gets in. 34:00.87 mikebledsoe Yeah, what. 34:14.63 mikebledsoe I yeah, that's very true. It's very true. Yeah, so I think that yeah you say you bring up that good point. Lot of it's education is not necessarily not cheaper or less convenient. Um, and I think that some people are just Goingnna be That's just where they're gonna be they're they're never going to change. Yeah and and. 34:41.42 Max Shank And I don't think it's wrong to let them choose that be obese eat fritos and big macs all day like you you die in a blaze of glory like chris farley on cocaine with a couple of horse like there's no shame in that game. 34:56.78 mikebledsoe Yeah, yeah, so I think that. Ah yeah, I'm not here to save the world but I do think that there's there could be ah I look at the landscape of what's happening in the food industry and I see you know. These really big corporations that make really port food and do a lot of gmo and they're they're robbing the soil of minerals and and they're doing a lot of mono cultural crops and it's just not good for the soil. Um and some people suspect. That you know we're just creating deserts here in the United states and a lot of deserts around the world. There's been um, stories of there was a huge agricultural boom that preceded it being a desert. So. 35:53.77 Max Shank Huh. 35:55.59 mikebledsoe Places in like egypt and where there was a massive amount of people a lot of monocultural farming going on so I don't know here's the thing is we don't know if that's actually true or not but it's ah it's a compelling story. And I can tell the difference when I eat food in other countries versus the Us. So I really? Ah what I see is we're going into a dangerous zone of having too much monocultural farming happening too many pesticides being used all these things. 36:18.82 Max Shank E. 36:33.71 mikebledsoe That are harmful to the the soil and the environment at large which we live in that environment so we're going to poison ourselves. So I think that systematically creating 1 being decentralized is important because you want. 36:38.46 Max Shank Ah, right. 36:52.42 mikebledsoe You don't want a single point of failure with your food system and decentralization will allow people to have more to be more empowered to make the food choices that are good for them instead of being given the limited food choices that are delivered to them I think it also put people more in touch with their food. Um. People people who who tend to shop local when it comes to food and other other items too tend to be more they care more about the product that they're getting and so I think that there's a really cool incentive there in and making it decentralized and local. Ah, and I would really like to proliferate the regenerative farming movement as a whole to offset some of the the bullshit that that I see as bullshit going on and I think also a lot of young people want to get into. 37:38.23 Max Shank The. 37:49.73 mikebledsoe They they feel the same way they want to get into regenerative farming and want to be closer to nature and things like that. But they don't have the money to buy the real estate and the way that the economic system set up right now is about to get very difficult to come by real estate because the big boys are. Buying it up as the interest rates will be going up next year 38:10.79 Max Shank Oh we'll see how that goes. Yeah I got a friend in Montana actually who's working on some of that regenerative farming including like a little power plant. That's the centerpiece. It's like a biological power plant centerpiece. 38:22.40 mikebledsoe I Know a guy is doing it wyoming I don't know no Evan. Ah yeah. 38:28.42 Max Shank His name Eric Oh well, we should link him up then ah yeah I agree with you I mean look I think ah farm subsidies are bad just like ah most things with good intentions. Ah, end up being destructive I think having lots of options is always better. Um, some of the best meat some of the best produce we get now is from Walmart so just being attached to a big corporation. Doesn't mean the quality has to go down In fact,, um, yeah. You know, certified organic Grass-fed Beef grass-fed bison at Walmart That's organic I mean that's um, pretty cool I think um I think food is such a big part about the health of these society So I'm definitely with you on that and it does. Come back to education I Like the idea of like I I guess crowdsourcing or crowd investing ah with with the sustainable agriculture would be a really cool idea. I Could totally get behind something like that. 39:43.48 mikebledsoe Yeah, 1 of the things I've been looking at closely are Das daos decentralized autonomous organizations and um, when I first learned about ethereum the cryptocurrency and I started understanding what smart. Smart contracts were I started imagining what may be possible that now that that I didn't there's no way that I with my knowledge base I and going to go in there and be able to create something off the backbone of Ethereum I'm not that level of engineer I'm not sure I'm any level of engineer. 40:18.19 Max Shank Um, doesn't seem like it. 40:22.38 mikebledsoe But the ah no I you know I'm an audio engineer I can engineer audio and that's about that's where that that ends I'm a relationships engineer like that. 40:32.11 Max Shank Um I can make noise is that the same thing audio Audio engineer. 40:40.73 mikebledsoe Ah, ah so ah like I can play with audio and postproduction that's about it that would be an audio engineer. So. 40:48.81 Max Shank But you could find an engineer to help you with that if you if you so desired. 40:52.80 mikebledsoe Totally but 1 of the things that's happened with these daos that have come out is there's a platform called aragon where you can start your own decentralized autonomous organization and then now what they have is like oh do you want it to be a membership. Oh. Do you want it to be. Ah, ah to build your reputation in the market. Are you doing fundraising so they've got about 6 different categories of really popular tas that you can start and then basically um, it works with Nfts so I'm sure. Everybody's heard about and nfts at this point and the a lot a lot of how these das work is you have to buy an nftt in order to say it to membership because that's what I've been looking into the most is how do you create a membership dao. And people would purchase. There would be a limited amount of tickets to be a part of the dawo and say I'm looking at starting 1 with 100 and fifty members. There'll never be another once these 1 hundred and fifty nftts are Meanted. There's no more. And nfts that will be created and if you want to be a part of this club or whatever it is you buy this nft. It might cost 25000 dollars but it's a lifetime membership if you ever want to sell it in the future you can sell it on the market and the idea is that you could purchase a membership to be a part of a club. 42:16.40 Max Shank P. 42:22.92 mikebledsoe And you can also and an investment You can also sell that later so you own a part of the ideas you own a part of the organization. You're not just you're not just purchasing membership. You're you're purchasing ownership in a way. So yeah. 42:35.87 Max Shank So it's kind of like a corporation selling shares a little bit. Yeah. 42:42.42 mikebledsoe Yeah, and so what it what it allows for is things that would if if done by a business by with with typical technology would be a really heavy administrative load there would to account for everything. So. 42:56.75 Max Shank Right. 43:00.88 mikebledsoe The the cool thing about the blockchain and smart contracts is you can create a lot of if then rules in the real world and and as these things are met things like accounting like the modern accounting like what we're using in like the conventional accounting and baking when you look at what's possible with blockchain seems very ridiculous. 43:05.74 Max Shank Ah. 43:19.79 mikebledsoe Like Wow this is really antiquated by Comparison. So when when I think about accounting and well when most people think about Accounting. It's like Okay, what's the what are the financials and that's usually what's being accounted for but true Accounting. Um, a more global accounting is are you accounting for everything. Are you accounting for things that may not necessarily be monetary in nature even though you know. 43:42.33 Max Shank Well like a farm for example, right? like the whole idea of let's say having 1 hundred and fifty shares of a farm and having a bunch of if then rules so conditional rules for if this then do this? um. 43:55.88 mikebledsoe Me. 44:01.70 Max Shank You know that it it probably does get pretty tricky like you have to be very clever to figure out how to run that organization. Um, autonomously and you probably can't account for everything which is funny like you can't account for all of the um potentials. Well and that's um. 44:09.39 mikebledsoe Yeah, and I Think. Now we can try. 44:21.37 Max Shank You know it kind of shows the evolution of computer science in the beginning there was if then and ah, it's very similar to the way that law has developed from the code of Hammurabi which was if you blind a man's eye then. 44:26.84 mikebledsoe And. 44:41.18 Max Shank Then your eye shall be blinded as well and I don't know hardly anything about computer programming. But I know that if you relied only on if then it's kind of like a caveman style programming where it's going to be so many conditional statements. Rather than the more elegant and sophisticated rules and algorithms and operations that they have available Now. So um. 45:07.81 mikebledsoe Yeah, Well yeah, and that's the 1 thing I see about the dao is like I'm I'm watching and I'm not hot to get in right now because I think that a lot of people 1 of the the really big mistakes that I'm seeing being made in the. Consciousness of a lot of people who are excited about this and taking action on it as they go decentralized autonomous Organization. We don't need hierarchy anymore. There's just gonna be. We're gonna be able to vote on everything and I'm going. Oh you guys are go for it and you know watch us watch this go? um. And I had ah I had a woman that was wanting to do ah a dow that was wanting to do community and all this I'm like cool I'm interested and then she was like all right and we don't need any hierarchy and I was like whoa Whoa Whoa Whoa. Ah, you're defying nature. 45:55.25 Max Shank Impossible. 46:01.22 mikebledsoe By by saying that we're not gonna have a hierarchy. You trust me, you don't want to define nature she will slap you like a bitch you got to ride what is right? So yeah, there's somebody needs. 46:13.11 Max Shank Someone needs to have the call someone needs to be able to make the call. 46:20.32 mikebledsoe There needs to be response and and um. 46:23.31 Max Shank Roles and responsibilities operating agreement. You know a lot of the things from more traditional. Yeah more a lot of these things from right? but a lot of these things from traditional organizations still ring true. Um. 46:25.73 mikebledsoe Well they think they can have a lot of that without without the hierarchy. 46:40.69 Max Shank For something that is as autonomous as possible like I think you might agree that a lot of the role of a leader or manager is to delegate and automate and. The more you automate the less you have to delegate but it still has to be somebody's Responsibility. You know, even when you're putting together a phone call script or something like that. It's going to be if this then this if this then this and the more you can automate that process. 46:57.84 mikebledsoe Most. 47:12.95 Max Shank The more you can multiply that process that you've created and that's why computer software ah has such a huge premium because the exponential val the exponential return is so high just the same as um. You know selling ah a program. You know it's it's no coincidence that it's called a fitness training program when I write 1 I think about I am literally um, uploading a program and you are installing it into your brain. And you are executing that file. And for example, if you execute the ultimate athleticism program you're going to get better at handstands deadlifts airborne lunges front levers that sort of thing if you execute the primal athleticism daily practice. You're going to get better at bouncing rolling. Um, carrying things crawling climbing these you know wider array of things. So it's no surprise that it's called a program because that's literally what you're doing is you're implanting a program and that's also why it's so Scalable. You know I can sell. Um, a million copies of simple shoulder solution and there's no extra administrative cost to doing that. It's still just a few percent for the the credit card fee essentially so that's why software so is so powerful and. 48:44.38 mikebledsoe Yeah. 48:50.69 Max Shank It can be code or it can be like a written program. You know even religion you can think of as a program. 48:54.55 mikebledsoe Now. 49:01.62 mikebledsoe You're gonna freak some people out. Ah so totally it is. 49:02.18 Max Shank I mean it. It is a program is it not I mean some of them are some of them are effective like I think mormonism is an effective program. It even has like a built in um generator which is the mission that they go on. I mean look mormonism is what like a hundred ish years old more less, not sure 200 can we get a fact check around this. Okay, so let's call it 2 hundred. Let's call it 1 hundred and 50 years right yeah please 49:27.30 mikebledsoe I'm not sure I think it's the late Eighteen hundreds. No I'm not yeah, there's a mormon listening please let us know. 49:41.19 Max Shank Yeah, we can't google right now. Ah that religion has more members than judaism and judaism is like 10 times longer. Okay, and it's because that that program is more geared toward. 49:52.68 mikebledsoe Yeah, like twenty or 30 times longer. Yeah yeah. 50:00.84 Max Shank Toward Growth. You know what? I'm saying So Um I think both of those religions are yeah are typically like pretty effective at making people wealthy so that program is effective from that standpoint it. I'm not saying it will necessarily make you the happiest because Mormons seem a lot happier than Jews but I Also don't think they're as funny and this is these are just my ah, ah blind observations right? Jews seem funnier Mormons seem happier. They both seem pretty Wealthy. So I just look At. Whether the program is constructive or destructive right? So Religion Fitness training program. Ah actual code or a dao or something like that. It's all it's all programming humans school. Programming humans and if you're able you said that an adult is able to parent themself. Maybe that's also a good analogy for the master slave if you are the administrator of yourself then you can program yourself as well and that's. Really high level. Um adaptability. 51:16.57 mikebledsoe Yeah, and you can't program yourself. You can program your own subconscious mind these are there's countless techniques for doing that I think it's the most effective way of making progress towards what you want is if you're not if you're not doing something. 51:24.12 Max Shank Tap. 51:32.65 mikebledsoe To program your subconscious mind. You're really missing out. Ah oh I brought I brought the dow up because I brought the dow because we're talking about what would we do with a billion dollars and the. 51:38.39 Max Shank Absolutely. 51:47.14 Max Shank Is that what we were talking about I forgot. 51:51.40 mikebledsoe Something like ah so so it got me if this takes me back to a conversation you and I were having a year ago or or more and how do we have a a community and and. Decentralized communities that can interact with each other so they're all, there's these sovereign little cities and they can interact with each other and do trade with specific cryptocurrencies and all that and what I what I'm seeing with the dao is the real possibility because before I was thinking. I would need a billion dollars or I would need a hundred million dollars in order to start this project but now with the these fundraising dows and and all what I'm seeing emerge I don't know if it's quite ready for what I want to do with it yet. What I'm seeing emerges. Maybe if you have a solid enough vision and you have a good enough program then you can get your investors and now you can make it you can make it happen so it's very exciting times a little bit different than a business. 52:55.76 Max Shank Oh yeah. 53:02.92 mikebledsoe Ah, typical business that gets investors I think that there's a lot of excitement around right? This is just like it's the future. It's how things will be managed in the future will primarily be through blockchain and so I think if you do something in blockchain people are more likely get on board. The other thing is. Ah, you're less likely to have ah, it's a lot easier to have visibility of what's going on and there's a lot less opportunities for Fuckery. So I think it it makes it for an easier thing for people to invest in because ah. Things are so transparent with a lot of the blockchain technologies so you can set things up where everything's just very visible. So I think that raising money for those types of ventures are a lot easier, especially when you look at some of the you know what's happened in the last couple decades with. 53:46.79 Max Shank Oh. 53:58.83 mikebledsoe You know enron and that guy who was it that did that ah Bernie madoff and he had that dude that the fire the fire festival guy. Ah, who actually did some time but all all those things had had it existed in. You know a dow instead. 53:59.91 Max Shank Bernie made off made off with all their money. 54:18.83 mikebledsoe Would not. It would probably just wouldn't have even happened because people would have been able to spot it and I think that there's gonna be a lot of people and people have done this with cryptocurrencies they they write a white paper and they launch it they get investors and then disappear. So I'm not saying that that there's no fraud. 54:35.71 Max Shank Oh yeah. 54:38.63 mikebledsoe There's no fraud in these things but over time what I see happening is the fraud will will become minimized because people will know what to look for and there's also the the ability to create transparency where it's necessary is also going to be there. 54:54.23 Max Shank Oh. 54:59.73 mikebledsoe So yep, crowd crowdsourcing that's the way to go. 55:03.87 Max Shank Yeah, if you have a good enough idea and a clear plan. Um I don't think it's difficult to get investors. Um. 55:12.30 mikebledsoe Yeah, all right? Well it sounds like it. We don't need a billion dollars for ideas. So we just need to create it now you get? yeah, get you start working on yours I'll start working on mine. 55:18.33 Max Shank Now you just need other people to have a billion. 55:32.61 Max Shank It's interesting. How a lot of it comes back to education a lot of it comes back to it doesn't necessarily need to happen in a school but a lot of it comes back to educating people. And a lot of similarities with food I think we both realized just how important food quality is not having a single point of failure having um you know that decentralized decentralize is a way better word than. Not having a single point of Failure. It's much more exciting right? now is decentralized. Ah. 56:10.30 mikebledsoe Um, but decentralized means a lot of different thing like it. It encapsulates that plus many other things yeah increase in choice. 56:14.95 Max Shank Yeah, yeah. Um, yeah, um, so as far as how to execute this strategy for our listeners. Um, what's a good way to go about it. 56:37.28 mikebledsoe Ah, you know I think I think write write down what you would do with the billion dollars and I would also there you go. 56:44.99 Max Shank And then maybe write down what you do with a million after afterward I think that's the way to do It is start out with a billion so you're like in the blue sky version and then you snap back to a little bit closer to reality with the million unless there are any ah billionaires. Listening in which case ah get in touch with us. We have plenty of ideas for your money. 57:07.69 mikebledsoe My mike at the strongcoach dot com is my email. Yeah, yeah, and I think it's also worth you know do the I like doing the pie in the sky first billion dollar million dollar and then what would you do? if you were guaranteed to fail no matter what you did you were gonna fail. What would you do so. 57:31.44 Max Shank Ah, what I don't understand the question but I do like it I I don't even know how to if I was guaranteed to fail Fail Why would I do it at all I Would if if I knew I was going to fail. 57:38.67 mikebledsoe Yeah. 57:45.26 mikebledsoe Ah, well a lot of things you wouldn't do Well I think that gives insight into what you enjoy not necessarily what your purpose or mission is but what what you like is like all right if I was gonna fail I might as well just set myself up in baha on the beach and surf you know, like if I'm guaranteed to fail. 57:50.40 Max Shank I Would do nothing. 57:53.97 Max Shank Oh. 58:04.63 Max Shank So so what? what would I do if I'm guaranteed to fail is more like what it. What would I do if I could do like nothing ah professional is that is that what it is like how would I fuck off. 58:04.91 mikebledsoe Least I'll you know live life like that. 58:17.97 mikebledsoe Ah, yeah, yeah, that's where my mind goes when I hear that question. Well yeah, what would I do if I was guaranteed to fill. 58:26.67 Max Shank I've never heard that question before um, maybe it what it really is what would you do? if you could never work again. Does that sound like ah the spirit of the question. 58:33.75 mikebledsoe Um, yeah, doesn't sound as exciting. Yeah, same spirit but the other 1 seems a little more jarring. 58:43.33 Max Shank Well, the first 1 I would do nothing the first 1 I don't understand it makes no sense to me. What would I what would I do if I knew I would fail if I knew I would fail I would not do the thing like the only reason you would do something is if you thought it had a percentage chance of success and that's. 58:59.70 mikebledsoe That. 59:02.15 Max Shank That's human nature that's desire. That's hunger. That's that's hope that's the only reason anyone ever does anything is because they think that there is at least a chance that it will be better if they do that thing. So if you know you're going to fail. You would never do it to. Non -question as far as I'm concerned. However I'd be happy to replace it for it. I think everyone will agree with me on this 1 um I think I think what would you do? if you could never work again. 59:22.99 mikebledsoe Ah, it hit me up. Let me know let's see if everyone else receives it that way. 59:39.56 Max Shank Is a good way to identify how you like to spend your time though. Um, and and do it detached from the result as much as Possible. You know, maybe you would sing. Maybe you would do some woodworking. Maybe you would do. Ah you know you would just surf all day. Maybe you would play music something like that I think that's a really good. Um I Think that's a good way of looking at it is like what would you do? if you couldn't work and what would you do. If ah, you could only pick 1 career and do that those ah those extremes feel like a good way to sort of surround your your truth. You know what? I mean. 01:00:16.12 mikebledsoe Um, like that. 01:00:29.80 mikebledsoe Ah I don't have a truth. No. 01:00:30.94 Max Shank You don't have a truth I mean I think the truth is that we're the most adaptable creatures so you can change any time. It's just scary. It's just scary. That's that's the truth that I live by. 01:00:41.93 mikebledsoe Our graph. 01:00:48.71 Max Shank You know I see people do it when they're under huge amounts of strain they change dramatically and unless provoked that way they often don't people just ride the momentum and that kind of goes back to that programming thing because what we're doing is we're talking about programming ourselves for. Ambition essentially with this question and we're setting that ambitious intention and if you are able to program yourself every single day but you choose not to then you are relegated to. 01:01:09.69 mikebledsoe Yeah, yeah. 01:01:27.51 Max Shank The momentum of whatever the stories and stimuli that you've had and believed up to now. Yeah, anything you'd like to ah yeah, anything you'd like to add. 01:01:34.70 mikebledsoe Well said wrap this bad boy up. 01:01:47.28 mikebledsoe Ah I Love this exercise. What would you do with a billion dollars, get this dream. Big can be fun, especially if you're looking at the hedonistic aspects of what you can do with it. But when you get into the purpose and mission of Things. Ah. And like what max said going from a billion dollars to what we do with a million dollars and then looking at Wow is is this something that enough you know it being 20 coming into 2022 ah it being something that. You might be able to fundraise through a dao. Ah you know, maybe it's possible. So Hopefully this inspires you to do something that that ah excites you and and helps other people. All got how about you any final thoughts we good in. 01:02:40.90 Max Shank Cool. Um, program yourself or pick a good program I think the exercise will help you discover where your ah truest desires really are and yeah, that's about it. You can find me at maxshank dot com at Maxshank. Mike you work and they find you. 01:03:05.11 mikebledsoe Ah, mike underscore Bletzo on Instagram and the strongcoach dot com. Ah yeah, and you can jump in my program if you want if you want to program your business there. You go all right brother. Love you. 01:03:18.00 Max Shank There you go Awesome! Thanks brother. Love you Bye everybody. 01:03:24.39 mikebledsoe Enjoyed the talk.

The media won't speak truth to power. They can't. The power in question is what keeps the media going.Join us as we break this down and discuss why the mass media coverage of climate change is not the whole truth, what's missing, and why they keep it from us.We also talk about the result on society of this situation — climate anxiety, nihilism, and ultimately more consumerism, which is good for capitalism and the media machine.And we don't just leave you with that mess, we talk about what to do instead! Episode Transcript: [00:00:29] What is up? So today we are gathered here to discuss. A very important topic. Marc, why don't you start by telling me what. Told me about, was it your aunt or somebody who was telling you or asking you for some advice? Yeah, a friend of mine emailed me and I'll just share this one particular story. [00:00:52] There was a few people who messaged me right after Monday. Whenever the IVC report was released, the latest one. And this one particular person emailed me and shared with me that she has a son early twenties and throughout the whole week, he was super depressed, super sad, angry, pissed off just all the fields based on this report. [00:01:17] And she just didn't know how to respond. She. She acknowledged the truth. And then she knew obviously the work that we do. And so she emailed me asking for suggestions and ways that she can maybe direct her son's emotions, feelings, anger, pissed off ness towards something positive. So I gave her a handful of suggestions and links and things like. [00:01:38] And and then, yeah I think later that week, you and I talked about it and just sharing this particular story, and one thing led to another, and we started to have some really interesting conversations about where all this is coming from outside of the the science stuff outside of the IVC. Yeah. [00:01:55] And marc, you say where all this is coming from? Yeah. The climate anxiety. Yeah, exactly. Exactly. Yeah. And it's been interesting the last couple of days, since that report coming out, reading all these articles about people responding to not even just articles, but even people's personal updates on Facebook and LinkedIn and Twitter about just, oh shit, this is really bad. [00:02:19] And so I think collectively we're seeing more and more people waking up and realizing what's going on. Yeah. And then what we wanted to talk about, like a couple of things. So there's a couple of things happening at the same time. One is the IPC report that came out on Monday. And then all of the media coverage that followed and. [00:02:40] All of, people's general reaction to that is it's climate anxiety. It's a feeling of helplessness. It's a sort of mass depression. So we want to talk about that. We want to address that and the hard feelings and things it and what can be done about it. But it also led to a conversation that you and I started having about the media and what. [00:03:01] Can expect from the media and what we can not expect from the media. So before we get into that, I wanted to share a little sound clip. I don't know if this is legal, can legally share a another podcast. It's like a little clip from another thing. The last four decades has been hotter than the one before. [00:03:20] And they've all been hotter than any time in the last several. I think it's a hundred thousand years, maybe 125,000 years. It's almost a guarantee that the next decade, this decade we're in the twenties, it was going to be hotter than the one before for this one. And the one after that will be hotter. And that causes all sorts of other problems. [00:03:41] It's the largest, most menacing source of rising sea levels. It means more of the world's ice is going to melt. We're warming at two to three times, the pace of the rest of the globe, those glaciers that are shrinking all around the world are going to shrink even more. In some cases they're going to disappear. [00:03:58] There was nothing to stop it to accelerating retreat. The ice sheets in Greenland and Antarctica are going to keep melting within a few decades. We might have an ice free Arctic, which is a really horrifying phone and both that and glacier. Melt. And just the rise of temperatures is going to keep the sea levels rising more and more, maybe five inches, six inches, seven inches, whatever, five to 10 feet before the end of the century. [00:04:26] That's enough. Geez. I need a beer after listening to that. And this is what's. Inundating the entire world, in addition to the news about the war in Afghanistan, and I don't know, like a billion, other things that are just terrible, like the point is the news media loves to share when things are going horribly. [00:04:46] You know what I mean? Like that to the media is good news in a weird twisted way, because it means that they get more views. And they have something to report and they have something to pontificate about and they have all these experts that they can then go and interview you and ask them about their opinion and like their take from it. [00:05:09] And it just goes on and on. It's free content for the news and they love this. And so of course they are just digging in hard to the impacts of climate change of the climate crisis. And marc actually forwarded me this amazing article that helped us focus our thoughts on this whole issue. [00:05:33] And it was a business insider or. , and it's the headline is the media frames, the climate crisis as hopeless, but that's because they're hiding the solutions. And so for me, that was the ding, ding, ding, ding, ding, the climate news coverage is digging in hard on the doom and gloom. [00:05:55] This is hopeless. This is awful. It's a code red for humanity, and they're not sharing anything that people can do about it. And so of course the impact of that is everybody feels helpless. Everybody feels like we're doomed. What they're saying is. This isn't going to get any better for at least 30 years, which is wrong by the way. [00:06:21] It's false. We can do things about this, but they're just, yeah, they're just really the news media does not have what's the word? And incentive. Think about the long-term impacts of what they're doing. They also don't have an incentive on highlighting solutions, right? And there, and you made a comment a few minutes ago about the reason, like we only hear the best stuff and that's by design, they tap into emotional fears and all this other stuff, that, that drives us to want to learn more in this kind of what's the word I'm looking for this this really weird way of it's on the tip of my tongue. [00:07:05] Like w we, we keep doing what we know is wrong, but we can't help it, and so in this case, we keep watching the news. We can't help it because that's just how we get our information. And if we are solely relying on certain media outlets that we quote unquote trust, we feel that whatever it is that they report is the only accurate thing out there. [00:07:28] And that's a problem. That's a huge problem. It is a huge problem. One thing that I did in my immediate circle, anyway, as soon as I knew that the IPC report was going to come out I knew that what it was going to contain obviously it's not going to contain any surprises ah, climate change assault. [00:07:48] We would know about that already. So I knew that it was coming out and It was going to probably be more specific. It was going to be more dire because, since the 2018 report I haven't really seen any major policy changes. So obviously we're not shortening the gap between action and the time limit that the 2018 IVCC report said that we had to act. [00:08:15] So obviously. You can deduce that it's going to be sounding more red alarm bells and telling us that we have even less time to act. And so knowing that, and also knowing that the timing of the report coming out is before the next conference of the parties cop 26, is it which is supposed to happen in a month or two? [00:08:39] September? Yeah. Yeah. September. So they're putting that this report out so that the negotiators who negotiate on international climate policy and plan international next steps have the latest information. And so of course, it's going to be code red and sounding the alarm bells because they want to influence the policymakers to do what's right. [00:09:06] And act in line with the science and take it seriously. So in my personal sphere, which is basically like I told my mom, and then I posted on the climate designers network. I was like, Hey, so Monday, this report is going to come out. It's not going to tell you anything you don't already know, like you have been hearing from me for ever. [00:09:30] And in the community's cases, all of us that the climate situation. And emergency and action. It needs to be taken. And all the stuff that the report is basically going to be trying to tell people. So you already know this. You don't need to pay attention to the news. I know that the news is going to be dire. [00:09:49] I know that it's going to be grim. It's not for you. It's Jenner. It's to generate. The political the social will, that then leads to the political will to take bold and drastic action because that's what needs to be done. And in a way, I was looking forward to all of that coming out and then hopefully sitting back and waiting to see what the policymakers do with that. [00:10:14] But, my warning was intuitively knowing that people would pick up on the headlines and feel pretty helpless and feel pretty anxious, in climate anxiety. And if you're not in the space, as much as we are. Then that makes sense, right? If you have your normal life raising a family, nine to five, nine to nine, overwork kind of thing, you're only focusing on what's in your immediate surroundings. [00:10:46] And so the last thing you might want to take on as a hobby is learning and understanding the climate space. And so it makes sense that the majority of people are feeling this way. After this report came out because there's still, unfortunately a small percentage of people that are in this space. And even those that are in this climate space, they still subscribe to what it is that you're talking about. [00:11:12] Sarah. And maybe this is the difference between, Us and them in terms of designers. Just one thing I like to say, and maybe this is a segue into the next topic is that as designers, I feel like we're optimistic by nature in a sense. Where we look at a challenge and we try to find ways to make it better, to find solutions to focus on what's working and amplify what isn't working. [00:11:40] And so I think there's also your day-to-day worldview kind of thing in terms of how you would approach. What the report listed out, definitely. Yeah, there's a lot of people that don't have. That perspective. And I, I heard from marc what your aunt said. And then I saw this tweet just randomly from somebody who said, you have a climate misinformation problem and they're tweeting to tick tock. [00:12:07] And she said videos saying, it's too late to do anything about climate change are going viral, which is leading to climate inaction and a lot of mental health problems. And so, I want to talk about two things I want to talk about why the media reports things the way they do. And why it's not it's misinformation. It's propaganda. It's not the full story. Maybe it would be a good time to show that video that you just showed me. Do you want to share that? [00:12:37] He had another thing we're unsure if we can share, but what do they say better to ask for forgiveness than permission from five years ago? Lots of experience. Yeah, here we go. So the video starts about 60 seconds. And so we'll just show you that part. [00:12:56] We need them to tell us so we can fall in line. [00:13:00] Democracy is staged with the help of media that work as propaganda machine media operate through five filters. The first has to do with ownership. Mass media firms are big corporations. Often they're part of even bigger conglomerates they're end game. And so it's in their interests to push for whatever guarantees that profit critical journalists and take second place to the needs and interests of the corporation. [00:13:33] the second filter exposes the real role of advertising media costs a lot more than consumers will ever pay. So who fills the gap advertisers and what are the advertisers paying for audiences? And so it isn't so much that the media are selling you a product they're out. They're also selling advertisers, a product. [00:13:59] You, [00:13:59] how does the establishment manage the media? That's the third filter. Journalism can not be a check on power because the very system encourages complicity. [00:14:11] Corporations big institutions know how to play the media game. They know how to influence the news narrative. They feed media scoops, official accounts interviews with the experts they make themselves crucial. Process of journalism. So those in power and those who report on them are in bed with each other. [00:14:35] If you want to challenge power, you'll be pushed to the margins. Your name won't be down. You won't be getting in. You lost your access. You've lost the story. When the media journalists whistleblowers. Stray away from the consensus they get flat. That's the fourth filter when the story is inconvenient for the powers that be, you'll see the flat machine and action, discrediting sources, trashing stories, and diverting the conversation [00:15:09] to manufacture consent. You need an enemy of target. That common enemy is the fifth. Communism terrorists immigrants, common enemy, a boogeyman to fear helps corral public opinion, five filters, one big media theory. Consent is being manufactured all around you all the time. [00:15:38] So that is a video. I think I saw the video years ago and it was so it's basically the content of the video is taken from Noam Chomsky's book, manufacturing consent. And if you If you watch democracy now, the narrator, the voiceover is a needed men. But yeah, so he breaks down those five filters in that book much more than what the video does, but knowing that we were going to be chatting about this topic made me realize oh yeah, I forgot about this video. [00:16:05] I should totally share it. Yeah. Yeah. It's so good. Like the visuals, the eyeballs and the mouths and the people running the machine, how their eyeballs or mouse are so shut, like so amazing. Yeah. So anyway, the point is even if a journalist were to write an article that fully expressed the climate problem complete with the solution. [00:16:30] Because the solutions challenged that power structure that the media helps support the media will never completely report on those solutions. And it really took all of those puzzle pieces for me to be able to formulate that sentence in my head and share it here. So thank you. Thank you for sharing all of that. [00:16:51] That's amazing. Yeah, and I think it's just an example of why we really do need to question our news outlets. We can't just rely on, the, a quote from a particular news channel fair and balanced, there's always going to be not always what we tend to go to mass media. There are people behind the scenes. [00:17:14] And so we really needed to question their intention. We need to question their motives. We need to question their sources. And so it makes total sense that a lot of these media outlets are focusing. Part of the larger story, focusing on certain aspects of the story and not highlighting what we really do need to start talking about. [00:17:37] And again, as I mentioned, the fact that we're in the space more often, others, we're in this time climate space. Yeah. We see this stuff and, at some, knowing that we're going to be talking about this topic, It made me realize, we take it for granted. At least I take it for granted. [00:17:53] Cause for me, it's just, oh, I'm getting my news from places that I trust. And I still, question that at times. But again, for those who just have other things going on in their lives and the last thing that they want to do is do more research or more. Put more thought into where they're getting their news. [00:18:09] They just, turn on the TV or open up a browser and just rely on what's in front of them. What's put in front of them. And I want to veer off a little bit here and say the moral of this message is not just to question the media because we have a huge portion of society right now. [00:18:27] That really gets off on questioning the media to the point where they believe that the mass media is straight up lying about science, about facts, about things that happen. And that's not what we're saying. The mass media machine, I think, is still held to the idea that the reporting is fact-based. [00:18:50] They're not just straight up making up stories and I'm pretty sure I don't know this for sure, but I'm pretty sure that if something were revealed to be false, they would issue a correction right away. Usually you see that happen. Because if they report things that are false, they would lose the trust of people and they would go out of business. [00:19:15] So it's not, yeah, it's not that they're not reporting the truth. It's just that they're not reporting the part that challenges their business model and their power structures. There's like a two-sided coin to this. And I think that I'll give credit where it's due. I don't think that people who are anti-science are smarter. [00:19:36] Per se, but I will give them credit for having a sort of intuition perhaps where they can tell that something is not being reported fully or that there's something not correct in the advertising. In the media, in what the media is telling them The unfortunate conclusion of that intuition is that they think the whole thing is false and they throw the whole baby out with the bath water. [00:20:03] And they don't believe anything that they see on the news. And therefore they believe that COVID is a hoax and climate change is a hoax and they only listened to the talk, show people, the pundits and opinion editorialists on certain channels that they trust. Because those people speak to the intuition part of them, they speak to the feelings part of them and the emotions and say the things that feel right. [00:20:29] The gut of people who, you know, to their credit could tell that the mass media isn't telling the whole truth. Yeah, I wanted to interject that. And just to say that, like a question the media, but not the way that anti-vaxxers question. Sure, exactly. Yeah. So I think, let's come back to, the media that has. [00:20:50] Publicizing or showcasing what the report has in it. And that your clip that you played earlier, is this everything's on fire. Everything's gonna melt. Everything's fucked. So yes, they are. That is true. That is, that's been mean that is happening. And again, no one knows exactly. [00:21:07] We have all these models and AI and computers and things, and, they're getting better and better each and every year. But I think what we're trying to say, let's not have that be the focus of this story would be the main thing that we all talk about because it doesn't go anywhere outside of that. [00:21:23] What do you do when, it's like when you're at a party and someone, changes the topic and talks about a really depressing event that just happened. And my cat just died. It was like, oh, sorry, man. If you just kill the vibe, how many in our audience in our committee, Yeah, I am one of these people who add a party or something. [00:21:40] Someone brings up anything remotely related to climate, and then I'm like climate change and it's just a buzzkill it's totally stops. The conversation has to be really like, be out that's happening. Cool. [00:21:54] And then everyone walks away from you. Yeah. And so all of that, I think that's a whole other topic is why people don't want to talk about climate change at all. And so there was a huge push for awhile to get the media, to even cover climate change and to talk about it as the emergency that it is. [00:22:12] And now I think that has shifted a little bit And it's about the framing, in that video that we just watched, there was the common enemy w what'd they call it filter. So putting everything through a common enemy filter, but I think the common enemy filter that they're using in this case is climate change itself is the enemy. [00:22:31] So what they need to be doing and that what they won't do because of question's power is that they need to cover climate app. Genocide, generational murder intentional and knowingly committing murder. And when you frame it that way, in that frame is a subject and a object and the subject is the person or persons or institutions committing the murder. [00:22:57] And they won't ever do that because put it, putting it that way, puts accountability on the institutions, responsible for the crisis. Which are the institutions that the media supports and is funded by and makes them possible. So instead they leave that part out of the equation, which leaves people feeling helpless. [00:23:18] And this part is a little bit conspiracy theory, nihilists scared, depressed, anxious. People tend to be easy to manipulate and get them to buy more stupid shit. Distraction. Yeah. Yeah. Like I'm going to go out and buy a bottle of wine to distract me from how depressed I feel I'm going to go out and buy the new red dead redemption or whatever video game people are blind to distract me from, and then I need a bigger TV because I'm so immersed in this escapism. [00:23:50] And a better sound system. So it's really good for business. It's really good for capitalism. It's really good for the advertisers, for everybody to be anxious and scared and depressed, but that's not the way that it needs to be. So what I would like to shift into now, if that's okay, is What we need to be doing as maybe independent climate communicators, or maybe what we might want to talk about at parties instead of just climate change. [00:24:17] And there was one article that I found, oh, here it is. This was published on Nova raw media.com. I don't know what that is, but I like it. And the headline the title, it's an opinion piece. And the title is the IPC. Can't predict how we fight that. [00:24:37] And it's basically about they're like, okay, so on Monday, the IBCC delivered it's six comprehensive assessment report, blah, blah, blah. The report made for grim. It warranted that breakdown was now happening rapidly and yada yada, yada, and then it goes into all of that. And what I like about it is towards the end of the article, or like maybe the last half of the article starts to say, what is, and isn't possible. [00:25:07] Isn't just a matter of science. It is principally a matter of politics. If we want it to stop burning fossil fuels, we could, if we wanted to build a just green and sustainable world, we could, the problem of course, is that our governments don't want to, they refuse to take the action required because they are wedded to an economic model. [00:25:31] That depends on growth. That incentivizes destructive practices for short-term profit and that values the private accumulation of wealth over the continued existence of life on this planet. I add to that there also at the same time in bed with large media corporations. Yes. So they have no intention of doing that anytime soon, enacting extreme progressive climate policy because it affects their bottom line. [00:26:02] So the point is. We don't have to accept that the next 30 years will be more of the same heat waves and flooding and fire. We don't have to except the death and displacement of millions of people, which is predicted by the IBCC report, if we do nothing. So I think that there's this. Media led peeling conclusion that this is baked in and done. [00:26:39] But look at over the last a hundred years, how much change has happened when people stand up and demand? Change, like in my lifetime, I've seen the Berlin wall being torn down and entire governments being re imagined and configured. Nobody believes that's possible as something as gargantuan as the United States and Western Europe and the whole world bank outlay crap that's going on. [00:27:09] But. , the physics of the reality of the situation that we're in demand to change. And we have science and truth on our side to demand change the growth imperative for never an in-growth to payback that debts that governments have been hanging out with for decades. It doesn't work anymore. And at some point, somebody is going to be like, all right. [00:27:40] All right. I'm just going to walk away from this debt and we're going to start over. Like they did at the end of world war two, all the allies, the leaders, the negotiators, whatever got together. And they designed the new monetary system and 22 days, and then released it to the public. Not even in beta, didn't have a QA team come on. [00:28:01] There were I'm guaranteeing you, there were no women in the room. Colonies the countries that we're in developing times we're not invited to the table. Probably very few people of color in the room. This was designed by rich white dudes who were drunk on power and had let's just be graceful and say they had biases. [00:28:26] They had no idea about evolution theory, ecological science, they had very limited knowledge about how the world works and they had some half-baked theories that they called economy. Science, which is not a science, it's a fake science and learning. But they had theories about what would bring wellbeing and peace that, which I guess were euphemisms for profit and through trial and error over the last, however many decades, math is hard. [00:29:02] The shit don't work, guys. W I w it doesn't work, but they're unwilling to admit it because they're in too deep, they have so much sunk costs and all of these infrastructures and systems that are already in place. And I think they're at a point now where it's fuck it. Let's just squeeze everything as much as possible, every ounce as possible. [00:29:22] Yeah, most of them are so old that they don't have to face the consequences. Exactly. So that's why it is on us and people younger than us even to stand up to them and be like, no, that's not okay. This is not okay. And they are using the media to make us complacent and anxious and nihilistic and everything else because. [00:29:46] That drains our energy from being able to say, oh wait, actually, Hey, there's 20 million of us and six of you. So this is not okay. Yeah. They know it works. So they just keep at it and unwilling to hide. Or put the focus on solutions, unwilling to highlight the heroes that are already doing the work. [00:30:09] It's not in their interest because for one, it proves that this can be addressed climate, can be addressed, but also it affects their bottom line as well. Again, like I'm so in it, because this is what we do. And, talk to me about kelp farming, regenerative, agriculture, carbon removal, all these amazing solutions. [00:30:28] And those three out of countless solutions. Obviously project drawdown was, I think one of the first major, if I can use this word breakthroughs in this topic, Sarah, that really started solutions. Exactly. And nobody else would tell us that there were solutions get off of fossil fuels. And obviously is what needs to happen, but that's not on any of like you or me. [00:30:56] Yeah. We can't do that. The decision makers there. Let me just go turn the switch off in the other room. So then we all got convinced that like we had to do. Turn our air conditioning to 80 degrees to save energy. And that was going to solve it. Yeah. You bring up a good point here. I think the other ingredient to all this too, is that. [00:31:15] These organizations, these corporations, they're putting the onus on us by design. And so they're deflecting all of their responsibility towards us to change our ways. And as we all know, our individual actions as good as they are, as, as much as we should all do them is collectively not going to move into. [00:31:35] At all. And so Sarah, I want to bring this up real quick. You were talking about, after world war two and all these people started to create this new this new economic structure. I keep going back to, I know we've mentioned this last time, the book that we're both reading and unless you finished but I'm still reading less as more. [00:31:52] And I still keep going back to this. I think about this probably every other day. There's a blurb in there pretty early on. About how it's crazy, how we can't. We can't even bring up the idea of changing our economic system. That just is oh my God, what are you some crazy lunatic? Like we can be so creative in terms of coming up with new technologies. [00:32:11] How many iPhones are there now? 15, 20 phones. We keep evolving and innovating all these other aspects of life, but yet we can't evolve or come up with a brand new economic system. I know. And it's for 25 or 30 years. The propaganda machine has been nailing. This point home that came out of the cold war, but socialism is bad. [00:32:36] Communism is bad. And basically Thai. Anyone who believes in climate change to, oh, you must be a socialist. They have this concept of the slippery slope to socialism and it's so scary. It's the fifth filter, the common enemy. Yeah. So they've been using that common enemy to discredit anybody who. [00:33:01] Understands climate science, because they know that the solution is anti-capitalist and they somehow think that any anticapitalist ideology is automatically what has come before. And I think with less is more what Jason Hickle is saying and what you and I are saying. Let's invent something new, given all of the knowledge that we have based on earth science on ecological economics. [00:33:30] Now we have a branch of ecological economics. We know a lot more about human behavior. We know that. Market practices do work and don't work. And what the results of implementing them are. We know more about what people want. We know more about what. The world better. We know so much more than Karl Marx did, or any of the scientists of the 18 hundreds or whatever, like the Smith who invented capitalism yeah. [00:34:01] To go back to as well. So we have the knowledge, we can take what's good from any of those theories and philosophies and ideas. And discard the parts that don't work. So we don't have to just slide back into something that people are for whatever reason, scared of, we can basically create a new economy the same way they did at the end of world war to create new rules. [00:34:28] That take into account. The reality that we've learned in the last several decades, we've learned so much about how the earth works. That is just not even baked into any of the policies surrounding our economy. And it's about time. Like several countries have been saying this since the 2008 financial crisis. [00:34:50] France came out and said, Hey, you guys, we need to have a new Bretton woods conference and redefine the economy. And it was just reading about it today. Someone else came out and said we need to do this. It really is just, we need to demand that a new economy be designed to be based on the wellbeing of people within the. [00:35:13] Now more well-known earth system of where we live, the reality of where we live. This is not very hard. It's complex, but we have all the information. We have so much more information than we have before. And so I think like it's just this weird insecurity, fear thing of ah, I don't want to I'm scared to try something new. [00:35:37] And as designers, when a system isn't working, like that's good news for us, that means that all of our skills come into play and we get to take all of these . Disparate pieces of information and start connecting them together and making something coherent out of it. And that's the kind of work that designers love to do. [00:36:01] So that's why climate designers exists. I think this is a time for people who have the skills and tools to. Visualize complex information and help people communicate connections between different fields. Designers don't have to be an expert in every single scientific field, but we know how to help all of those separate experts get connected in a cohesive plan. [00:36:32] That's what we do. Thank you for saying that. Cause I feel like I'm always the one saying that, [00:36:36] and I re-read the end of a Buckminster fuller is operating system for spaceship earth, the 1969. I think he was published that somewhere in the mid to late sixties. And that's the last thing he says is like the planners and the architects of the world need to get together. And take reality into consideration and put forth a new plan because the people running the boat right now, do not know what they're doing, not have the skills to make these plans. [00:37:10] And this has been very evident since the end of world war two and everything else that's happened. Like it has not lifted wellbeing except for a few people. Has not brought world peace case in point Afghanistan. And now we have ecological crisis to deal with it. Like they didn't even consider or know about back then. [00:37:31] So it's time for a redesign. There's so many things I wanted to say in the last couple of minutes, but you can find it, just like interrupt me. No, I, okay. I'll say one thing I don't know if you've seen the Netflix series explained, there are like 20 minute videos on a variety of topics. [00:37:47] And one of the latest ones that actually came out about a week or two ago is I think the title of it is the end of fossil fuels or something like that explained. And watching it. Two things. I don't think it went. Deep enough. I don't think it would. And this goes back to what we are talking about, there are people behind Netflix making those editorial decisions to determine how much is in this 20 minute piece and how much isn't. And that's the thing of what is not in that piece. And they did bring up the solutions towards the end. Of course. Like 92nd clip, compared to the 20 minutes that they have talking about the problem. [00:38:26] The other thing I wanted to bring up is, and this goes to some of the comments you just made. They had out of all people, they had a handful of people that they were interviewing out of all people. They had the former CEO of shell, I believe uh, Lord brown. I forgot his first name, Lord something. Like a title is his I think he was given it by the queen something. [00:38:45] Yeah. I don't know. I'm not at work, but um, here he is talking about, his latest thoughts and opinions currently, and I'm thinking, oh, why the fuck were you not thinking that when you're in the position of power, you knew what was going on. We all know. Bye now. And the, decades ago, these fossil fuel companies knew what they were doing. [00:39:06] It's no secret. So him being in a leadership position decades, even after that, he knew what was going on. And so it just really bugs me. And you saw this a lot with Trump appointees in the white house, they would quit and discussed or get fired and then write a book telling about all the secrets, say the shit now, say it in the moment. [00:39:23] You can save so many lives and, you know, put food on the table. I understand. Cause I also don't. Anyway, what I'm saying is there's when you say that there's smart people to come up with new economic systems and all these new things, I get it, but there's also people in positions of power that know that they need to do this, but they don't, they're unwilling to, so we can put together an, a team of people to come up with. [00:39:48] All these new solutions at a systemic level. But I think what we also need to focus on is at the same time, how do we get those people that are early already in those positions of power, out of. Position, so that those solutions that we do come up with can get implemented, can actually be implemented at scale. [00:40:09] And you see a lot of communal living places, you see a lot of small towns try and all these, like testing out all these different things, which is great. But we really need to amp that up. We really need to bring that to a scale. That's going to move the needle. And I feel like if we, I love the local level approach, don't get me wrong and we need to do that because as Sarah mentioned, we need to test things out, we're going to fucked up. [00:40:34] We're going to fail. We're going to probably make some mistakes. But if we do it at a smaller level, it has less of an impact to those fuck-ups. And then eventually we learn from those mistakes. And then, yeah, let's start to. Branch that out into other areas, other industries. But until we, until those people in power stay in power, it's going to be a lot harder fight to do that. [00:40:53] Yup. One of the really cool things that it says in this article about the ITCC can't predict how we fight back is they say we need to amplify the voices of the global. And act accordingly and they have a link here. It says at cop 26, climate vulnerable countries are demanding the delivery of climate finance, greater ambition from major emitters and a focus on loss and damage. [00:41:20] And if you click on that link, it goes to the climate vulnerable forum, which is something I didn't know existed, but it's it looks like it's a group. The climate vulnerable nations and their statement is very much questioning power. And it says it's not yet too late. Yeah. So there. They definitely have a lot more to say about what needs to be done and a lot more urgency to do that. And really, I don't think it's up to us to come up with new solutions so much as another thing that designers do is we amplify the voices of people, by creating campaigns, brands, visuals, videos posters, all of the above and. [00:42:05] Just going and looking at what some of these other countries who are more urgently facing the climate crisis, because they are just positioned a little bit differently on the globe and just amplify what they have to say, amplify what they are requesting. And I guess, the idea is if. The negotiators of these larger richer companies see that even their constituents are demanding these things, then it will help shift the power balance to these more vulnerable countries. [00:42:40] Yeah. I'm wondering, I'm going to, I'm going to make a really. I don't know if I even believe what I'm about to say, but the design community, there's a lot of designers and first world countries I don't know the statistics I'll look it up after this. At least in the U S AIG is the one of the largest design associations. [00:42:58] And they do a lot of these like census type things and there's probably data in there. So what I'm getting at is I'm wondering. How do we support those communicators as designers and those in third world countries? How do we support them to do this kind of work? So that we can avoid this idea of design imperialism of designers going in and with good intentions, of course. [00:43:23] Maybe not the best processes or how are ways to approach a community that they don't belong to. How do we actually support those that are actually in those communities? Yeah. Again, be humble and realize that you have biases too, even though you have good intentions, you don't necessarily know what you don't know. [00:43:43] And just a shameless plug. Another reason I bring this up is because I'm getting more and more excited about some of the new chapters that we're going to be onboarding in the next couple of weeks. We have a handful that some of them will call out specifically. We already have one in Latin America based in Brazil. [00:44:00] We have another one coming on board. Our second one in India, we have another one in Oh, it's on the tip of my tongue. I can't remember. Yeah. I don't think that's a, I wouldn't think that would be, but you have a few. Yeah. So I get excited when I see our community. Reach into these other countries. [00:44:21] And so like, how can we all learn from one another? How can we all learn and share resources so that we can uplift all of the designers within our community, every creative person within, so that they can do the work at that local level? Yeah. Or knows the media isn't going to help us find out. What's what they're saying, what they're demanding. [00:44:40] So we needed to talk to each other and we need to talk about climate. So that's why we're doing this. That's why we're doing these res somehow sessions. We'll be doing this every two weeks on Wednesday evenings on our Twitch channel, which.tv/climate designers. Give us a follow. So you'll be notified when we come in come on. [00:44:58] And another shameless plug. If you like what we're saying, we have a class that we're coming out with in two months fish one month, less than two months. It starts in early October and you can go to Tara dot du T E R a dot D O and click on start learning and go to becoming a climate designers. [00:45:21] So we are working in partnership with tear it up too. And they provide a lot of climate and professional career related courses. They approached us to teach a class about climate design. And so that is going live starting in October. And we're taking applications now until October 2nd. We'd love to have you. [00:45:42] Yeah. And we'll dive into some of these topics and others throughout and even between now, and then we'll be discussing some content from that course as well. So you can get a little tease or a taste of what it is that we're going to be covering. Indeed. Yeah. All right. Thanks marc for hanging out. You're welcome. [00:46:00] Anytime.

In this months episode, we continue the theme of the IMechE engineering challenges focusing on the unmanned aerial system or UAS Challenge. The event is held in mid-July at the British Model Flying Association's national centre, Buckminster.  This event sees teams of university students design, build, test and fly an unmanned aircraft system scoring points across these different segments to win the competition.  So, while Helen was busy preparing for our live Formula Student podcast, the Institution's Young Members were out recording the highs and lows at UAS.   The University of Surrey were crowned grand champions this year, with an impressive combination of scoring across their reports and autonomous flights during the event, even recovering from a crash to have a fourth attempt at the release of the AirDropBox system.  Loughborough University only just missed out on the top spot due to a rather terminal crash, but they did manage to scoop up the majority of awards in Innovation, Design, Safety, and Operational Supportability. There was also a virtual competition where teams could submit their designs online in lieu of them being able to attend in person. This enabled international teams to compete and gain recognition for their work despite Covid restrictions.  Teams from Pakistan, Sri Lanka and Greece secured some of these virtual competition awards with India's Team WRise from the University of Petroleum and Energy Studies in first place.   Stephen McLaughlin, YMB aerospace division representative and one of the UAS judges was on site, to talk with Paul Lloyd, Chair of the UAS Challenge, Phil Briggs, from QinetiQ one of the event sponsors, Kristina Lindon UAS project manager and one of the Imperial College London team members.   Useful Links: https://www.imeche.org/events/challenges/uas-challenge/about-uas-challenge https://www.imeche.org/events/challenges/uas-challenge/team-resources/video-recordings   We would love to hear your thoughts and comments on this episode and the IMechE Challenges. If you would like to get in touch email us at podcast@imeche.org You can find more information about the work of the IMechE at www.imeche.org 

Buckminster Fuller: fun name, serious thinker. As a contributing panelist for a New York Magazine article in 1970, Buckminster expressed today's quote. Is he right? Is work bad? Is thinking good? Let's discuss in this episode. As always, there's something to learn from these words!

After losing their friend Anton, the broads ran into their old friend Buckminster on the rotting battlefield. After performing some dental work on twisted shadowfey, they finally arrive at Immilmar. There, they look for the Iron General.

Burch Driver, Host of Green Knight, Joins us to discuss a Man whos impact was so severe yet he is seemingly forgotten today, Richard Buckminster Fuller was an American architect, systems theorist, author, designer, inventor, and futurist who developed the geodesic dome —the only large dome that can be set directly on the ground as a complete structure and the only practical kind of building that has no limiting dimensions. He styled his name as R. Buckminster Fuller in his writings, publishing more than 30 books and coining or popularizing such terms as "Spaceship Earth", "Dymaxion", "ephemeralization", "synergetics", and "tensegrity"Listen to Burch's Podcast, Green Knight For Exclusive My Family Thinks I'm Crazy Content:https://www.Patreon.com/mftic for the Video Version of this episode and much more bonus content.@myfamilythinksimcrazy on Instagram, Follow, Subscribe, Rate, and Review we appreciate you!https://www.myfamilythinksimcrazy.comIntro Song by Destiny LabInterlude Song Credit to;Artist: KeissSong: Flammulina Velutipes ★ Support this podcast on Patreon ★

Buckminster Fuller’s once asked: "How do we make the world work, for 100% of humanity in the shortest possible time, through spontaneous cooperation, without ecological offense or disadvantage of anyone?" Makasha Roske is a wayshower, cosmic steward, planetary healer, wise elder, and an all-in advocate of the beautiful, healthy world we depend on. His list of accomplishments and life’s service are so inspiring and contribute toward a pathway and solution to Buckminster’s question. So, how do we make the world work for everyone and nurture a co-creative culture? You will want to listen in to this episode!

Curtis Stone "The Urban Farmer" joins the podcast to dive deep! He is an author, content creator and entrepreneur. First gaining international recognition for the success of his urban farm Green City Acres in 2010.   Help us fight censorship by becoming a member! You can join by donation or even free to access full and uncensored shows as well as exclusive training from past guests!

so the first random bit I want to talk about today is about experiential learning and how altered states of consciousness such as mania are sort of like experiential learning experiences so usually we try to learn by maybe reading or watching YouTube but it's another thing to have an energy take us over that causes us to behave in different ways that actually gets learning happening in our psychosomatic organism in our physiology in our neural plasticity so if I wanted to learn tennis and I practiced a lot of hours that would be embedded in my muscle memory as well as in my brain and neuroplastic changes in my brain certain areas my brain would be more connected or larger or light up when I'm in that action of tennis so in that way I feel like the universe is trying to get us to be some kind of player it's trying to get us to act and be in a different way and I talked before about how Buckminster fuller had a quote relating to the spontaneous social behaviors needed in order to save humanity and save the planet and I feel this energy is an energy that is creating some of those spontaneous social behaviors to save the planet and after a person has an experience like this at least in my experience it changed me a lot and I also had the thought that mania is sort of like disorganized kindness or or disorganized altruism a person to just popping around trying to be kind everywhere and being kind beyond one's bounds so for example I might in that state think that I should give all my money away because I feel like I have everything I need so i should give all my money to charity and while that's really wonderful and kind of me it is not going to help me function in a daily basis because i'll have no money to function so society is not structured the way that a person in mania feels it is it feels like Society runs on kindness and giving and sharing and love and that actually might be the underlying fabric of reality and how reality works naturally that's how we're naturally programmed from birth is to connect and to be kind to each other into care just like the mothers programmed to care for infant and the infant is programmed to respond so I feel like in that state that altered state called mania or maybe magic or mystery a person feels like they understand those underlying fundamental laws of reality and they are the laws of reality but they're written / by our clever human programs and so I also thought of this idea of how mania is kind of like its kindness and wonderful and lovely but a certain point it becomes altruistic anxiety it feels like one has so much to give and doesn't know how to give it and so it's almost like we implode because we have we just don't know how to be in that state all the time and perhaps because that state isn't the way society is designed it's a state we feel like we get to that state and it's like an infinite state and it's a timeless state so it feels like that's how it always is and that's how it always has been and that's just the way the world works but once reconnected to consensus reality we realized well as not the way it works but that state exists in a place beyond time it's always everywhere ever-present omnipotent it's something to do with the quantum hologram and it's like the underlying fabric but since that knot isn't how it is all the time we feel it just when we're in that state which feels like a timeless state but I still feel that that state wants to unfold and inform the material linear everyday reality so there's something to be harvested from that state and usually a person in that state it's too much energy there's way too much energy in that state and and I've talked in another video how it's like a person goes around dissipating all the energy until they crash and they usually crash lower than the baseline but it's because it's almost like it it is that painful to come back to daily reality from that timeless state and I'm not saying that's true this is just these are just some ideas and thoughts I had that I wanted to share nothing is absolutely true these are just words to point to that experience that I had and maybe other people have had to but it's it's not fact there's no facts in that state and[Music]and I've heard the term positive social contagion and I feel like a person in that state is a bit of a positive social contagion in that they're being positive and having it mirrored back to them and I also feel like a person that has fallen flat on their face after a state like that might be able to create themselves as a positive social contagion in daily life it's able to be the physical time-space version of that timeless version of oneself or of the ultimate a person experienced and bring that into consensus reality and its really an another idea that I've talked about before is oxytocin experiences so oxytocin is more about bonding and social relationships and giving and sharing and those things that you can't really measure like you can't really measure friendship you can't really measure what a hug does you can't measure the feeling of a bond between a mother and the child yeah these are things that are just so innately programmed into us it's like the immeasurable is programmed right into us and we're so focused on measuring things and we've lose sight of the fact that the immeasurable is already programmed into our neurology and it's those things that that you can't actually measure that matter so I really see mania as a state of play as an invitation to relearn how to play or not even relearn because we already know it's forget those things that are put on top of our being that prevents us from playing as adults we forget how to play we know how to play it as children we didn't need to be shown how and then all the society structures came on us and we forgot how to play I think another thing this energy is inviting that we need to just play without motive without this is the reason you should play just being playful it's very important and being playful with each other being playful implies responding to social cues that are not necessarily written rules anywhere yet we have these other written rules that override our natural ways of being as human beings and then we have to remember the code of conduct and we think we need that code of conduct in order to conduct ourselves well we didn't really need that it was imposed upon us and I think this is especially important to practice with strangers in those other states of consciousness in mania strangers are very exciting and there's a lot of healing power and strangers because it's two people meet and there's no preconceived notions besides maybe some like prejudgments but there's no knowledge of the person from previous interaction so you can show up how you want to show up and you can really choose and you could really show that person that you're meeting with that this really is a friendly universe that was Einstein's big question or one of his questions was is this a friendly universe and I also wonder is this a playful universe so the universe not just friendly but also playful so I feel like mania is a positive social contagion it's trying to show us how to be in some ways trying to get us to unlearn certain ways you know a person that has that experience feels wonderful and then when a person is given a diagnosis and Medicaid medicated there's basically told that's not an acceptable way to be and I still feel that there's a lot of good behaviors and traits that come through a person in that state there's also some maybe not so great ones but it's almost like a person is restored to childlike innocence but they're an adult so they could do some harm but a person really does forget the rules of society and and does have to learn some of them again but it can be done in a gentle way I still feel a person can be invited to embody some of those traits they experience themselves to be instead of just going back to the person they were to make other people feel comfortable that oh this person is in recovery because now they're just how they were before or how I remember them well some of those traits are for you and some of those traits are for the world the world needs some of these traits the world needs some of this altruistic anxiety one of the things I dislike the most about having a crisis is that I need to go back to egocentricity I have to worry about my own health have to worry about making sure I get through it but other than that like once I get back to myself to a certain extent I go back to I feel is more of a worldcentric outlook when I think about stuff it's more about the world and that's how it was in mania to it sort of sparked my worldcentric nature and I think that's really important and that's something that I wouldn't want to give up so it really feels like some of these extreme states of consciousness such as mania ignite a sort of inner alchemy so there's different biochemistry going in on in the body and different behavior happening which creates different neuroplastic changes that change a person to some extent and I think there's a lot of changes that are are towards something meaningful so it's like an inner alchemy it's it's an inner process the transformation it's a renewal as some people have called it and to me it's almost like i think i remember reading about in neurobiology there's like a pruning of the brain at some points in development so some of the unnecessary connections get pruned off well to me some of this could be a pruning and it could be a pruning off of buying so much into society structures like a person that goes through this kind of crisis a lot of times has a hard time integrating back into society and to me maybe some of those bits of the brain were pruned off and maybe they need to be maybe we need less people buying into this materialism and this petition and this progress and this economic growth without thinking about gross national happiness or happiness of people and just waiting progress with with happiness but if we don't question the progress and progress at what cost we're not weighing the costs of the progress so if it's progress and all the forests are gone that's not progress at all we won't have any air to breathe so sort of this mindless progress and so to me the fact that there's more and more people being disabled from society I don't think these people are disabled like I don't think I'm disabled I think I'm enabled in certain ways and I'm disabled from really buying into society as it's structured and perhaps that's why I don't fit in but maybe I'm not supposed to want to desire to fit back in because maybe me not fitting into society is actually part of what's going to change society sort of an unrelated thought I was thinking about words and how in a different state of consciousness once I was playing with words and seeing different meanings and words and creating new words and deriving words and making words that already exist in two equations of physics and then being amused at how it relates and it's almost like in that state thoughts and words get out of control and are scrambled and maybe they get scrambled so when a person comes out on the other side they have a new language I feel like some of that state is trying to create a new language a language of oneness or it's trying to give us the language of the interior of the human being which is shared by everyone so it's everyone's interior language sort of the innate language that has been programmed over by all these words that exist in society and words really program us actually feel like words themselves are the root of the problem and I'll talk a little bit more about that later well more related to that I feel like it might be true that the prefrontal cortex contains a lot of our language and higher so-called higher functions of thoughts words and language and the prefrontal cortex is the thing that gets disabled to some extent or scrambled and I think it could be because it's evolved to a point where our words are really beginning to use us so we don't really use words now as much as they use us and[Music]the language is useful for communication but when we when we start to put more importance to the words then to the actual things that the words are pointing to them we have a problem because if there is a conflict it's just a conflict over words and then we're willing to do away your harm and actual something over a word which is just meant to point to some things and we're using words and rationality which is words to justify destroying life which is something beyond words it's something more than words our life created words but now we're using words to destroy life and that's a big problem and I've talked about before how I actually feel like the children being born and then developing or being born with or however it works autism it's because we've reached a certain critical mass on the earth where we can no longer have this many human beings using words to destroy life so these children are being born will be a whole generation of a very large population of people that have a different outlook on life because they just don't have the same language so they you know if you try to explain to somebody why they should go to war I don't know if they would do it like or maybe they would be more programmable I don't know it's gonna be hard to say but I actually I had this sense about something related to that but I can't remember right now even the stories and even the stories and ideas of psychiatry are our words it's a word to describe a whole entire living process and then with that word which is like a meme we're infected with a stigma and the meaning that that entails and I don't know if that's helpful I actually came across a website which is point of return org and they help people get off medications it seems like a very good organization i just thought i would mention that so i've talked before about embodying one's mania and i realized that it's sort of a process afterwards of harvesting it harvesting the traits and then seeing the possibilities and then practicing and then embodying so harvesting practicing embodying and by practicing it doesn't mean just going through the motions but maybe finding activities where a person is naturally utilizing that trait or perhaps taking some some kind of course to create that trait or seeing the way one was if one's not able to be that now what can one do to move towards being that way say for example I wanted to take Toastmasters to improve my self-confidence am i speaking because I realized that when I was in that state it came naturally but when I'm not in that state it's not there but I can still work towards practicing it and embodying it and I've talked about how to if I've sort of become that version of me that I was in mania in my daily life then perhaps I no longer need the mania to inform me because I thought the message about the type of messenger I'm supposed to be so it's not just about getting the message to say the message it's also how do i need to be in order to convey that message specifically what kind of messenger do i need to be what kind of communicator what am I here to say what am I here to do we're all wondering those sorts of things I really feel that that state gives a person a glimpse of who they can be in who they are underneath that programming it's almost like the adult child version of oneself so if I was to imagine that I was a kid and then I grew up and I never got all this societal programming from school from parents from whatever it's almost like the innocent unscathed trajectory of one's childhood to adulthood and that's what the manic state in a way is so it's I feel it's like a natural state but it's not natural in this society to be that full of life vitality and energy and it's very foreign so it feels really energetic whereas if it wasn't so foreign maybe it would just feel like normal so in daily life if I'm experiencing mild depression no energy lethargic is that the normal state of how a human is supposed to be get so many of us that's how we operate so what I'm saying is a person in mania might not seem really that abnormal and overly happy and energetic that might be the normal state of humanity but since everyone else is kind of dull doubt a person in mania seems abnormal because everyone else is actually abnormal in that they're not experiencing the vitality and the joy of being a human being and if everyone was in that joy nobody would have to be an extreme joy so yes harvest your manic traits practice them and embody them and hopefully that happens naturally in daily life anyway but it's probably not going to happen sitting at home watching TV which so many of us have been told to do and we haven't been told that as in ghosts home and watch TV but by saying you're abnormal you're ill you're not going to do very much or even to say you know you will recover somewhat that's basically what their sentencing us to a life of I remember once in an altered state of consciousness which was scary I saw on my computer screen it said language is a virus and now if you think about how so many of us have language going on all the time in our heads which sort of like infected by viruses and some of those thoughts and words and different things are good and some are bad and then if we have a good thought we like oh I like that so I want another good thought if we have a bad thought we say oh I don't like that so it's just all we are is this judge going on all day of judging our thoughts which aren't even ours they're just happening we just pick them up from somewhere and so when this whole scramble thing happens in different states of consciousness it's almost like antivirus software this energy comes in and takes over a person and if you could think for a second that language is kind of like a virus that's infected us we can't turn it off it's using us then this antivirus comes in and the language and our brains are scrambled and we don't know what thoughts are from where and when and how some are from past future me somebody else and we just don't even know who we are anymore well it's almost like the antivirus software and it's chaotic but at the same time if we didn't have that we could easily be turned into programmed robots at some point it almost feels like it ensures that we can't get to programmed by words and even if it risks doing major harm to some of us it also in a way saves us because it's a source of other thoughts of thoughts and ideas from somewhere other than our own circular programmed groove that we pick up as a program and it keeps us behaving according to some kind of societal norm which is just a very narrow band of experience and behavior and then that's okay but so many of us in that state that's called normal are so close and ready to just snap because we can barely keep it together so and that's just a person that doesn't even have this energy come in and take over so when somebody has this energy come in and take over all that circular thought that keeps us going in our daily circular habit of routine is broken up and maybe that's actually what is kind of needed because we're all living this routine and habit in society that we think is freedom but it's kind of just like a decorated prison cell and we just keep doing it we don't really think that we can do any differently you know we think oh add a few positive thoughts and life will be better and we can just keep doing the same old shitty thing well when something like an altered state comes in that energy we don't have a choice but to change and do things differently and experiment and play and be chaotic and be disorganized and I'm not saying that's wonderful it's not I'm just talking about it that it could be from a different level it instead of looking at as like a personal crisis or illness I think there is an over arching significance to it that has probably been talked about in lots of different places I just hadn't really seen it myself but I'm just having conversation as if I would to a friend and talking about it because it's very it's very interesting I see the evolutionary significance of it not just from the whole spiritual emergency or emergence paradigm where where that sounds kind of wonderful like we're becoming spiritual beings but I also feel like it's evolutionary in protecting us from our own self-destruction even though these states seem like self-destruction as in someone's destroying themselves bad but it's destroying the ego it's just drawing the ego structure which has become largely unhealthy I feel like psychosis mania I haven't used that word much in this but it's it ensures complexity it ensures complexity of humans of humanity and we're moving towards being more and more complex perhaps because now there are certain societies that are affluent enough to be able to consider these things like for example like changing one's gender I think that's an example of complexity were not all meant to be the same you know man woman grow up have children maybe that was like the original story that we still all buy into and maybe that was actually true when that was written that was absolutely true but evolution or creation moves towards complexity and if you think about more and more people whether there's more percentage of people who are of different sexualities or if more people are just being being more comfortable to come out with theirs I feel like right now the world could use ninety percent of men being gay first of all they're not going to rape women which is a huge travesty and not as many of them are going to want to procreate and have children and there's way too many people on the planet so I think gay men are actually a godsend personally and even women that get together maybe not as many of them will have children the world needs last children and so more and more people that are of that orientation to not have children are actually good in that way so what I'm saying is to me it's somewhat evolutionary it could be else to protect women because there's just so many horrific things um and also to have less population on the planet now that's just who knows if that's true right like how are you ever going to prove that you can't prove that and I'm not saying it's true I'm just saying that instead of hating complexity see that it's necessary and it's it only makes sense like if we were all the same every single part like every man was the same and every woman was the same it's like what would that be and then you know if you have people that are a little bit different and a little bit different where do you draw the line that okay now it's two different and that's not okay that doesn't exist it's just dumb so I actually feel like those altered states of consciousness are the power of creation because a lot of creative ideas come through those states and a person will have thoughts that they feel they did not author and I'm not talking about the scary ones I'm talking about people having insight and innovation and creativity and different inspiration and I feel like that's actually a source of some of the new ideas and things that we need in order to help the world because the circular thoughts that every single person on this planet practically thinks on a daily basis are not going to do the trick most people are thinking about their next meal or when they're going to do their laundry those aren't world-changing ideas so somebody goes into an altered state where always when they're connected to inspiration that really should be valued and if a person is in that powerful state and they're so inspired that they can barely function and they're acting weird that's just all the more sign that they're authentically in that state keep them safe protect them allow them to harvest their stuff that it's not even for them it's for the world and then and then help them to to to heal after basically being struck by lightning in a way maybe not one big bolt but it's just such a flow of energy that it's important to value that and and it makes sense that a person in that state needs the help of others needs care needs love needs attention needs understanding for that state to actually be utilized properly because if you think about it if a person could go into that state have all that wonderful insight and then just come out of it like nothing happened they could use that for wrong purposes or personal profit personal gain now if a person goes into that state and then basically it almost destroys them they have to have some pretty amazing help and support from other people and be connected to others and have others help them in order to bring whatever it was they discovered into reality because that would be the protective mechanism against it being used wrongly by just one individual for personal gain or it just shows the power of that state that it's almost like whatever it was that person was connected to in that other state they're trying to bring it into reality and if they don't get love and care and acceptance and understanding it's not going to be brought into reality and it's almost like the consciousness of humanity needs to be at a certain level for a certain number of people to gather around a person in that state and really fully support them to bring that gift through and when that happens maybe that thing will be created for the benefit and the good of all or I've talked about before how may be numerous of us have had certain visions and thoughts and experiences and you know we might have schematics and diagrams on our wall and this is utopia well if we don't talk to each other and collaborate we're not going to be able to create it because it's just going to be a picture on the wall and we could look at it and have warm and fuzzy feelings and thoughts and remember that pleasurable state we were in or think about how wonderful weird ingenious we are that we were able to to draw this schematic and we understand it and we see how it works but the schematic and utopia imply everyone else so there's got to be a certain number of people that oh you saw that too I saw that you saw the oh wait so many of us saw that so now we can co-create and collaborate because it's for the world it's not just for me like I went to utopia I came back now i'm here with everyone else I don't want to go back to utopia by myself that's why I came back here right but we forget that after being medicalized and you know told what's wrong and unmedicated we forget we went somewhere in a way was I can enter outer thing it's a mystery it's hard to explain you can't explain it you you can try but some of us don't come back some of us don't make it back to this reality where they go we don't know they might actually be in Utopia and they went there by themselves and maybe there are some people up there but or wherever it is but if we're still here it can be brought to fruition in this reality potentially what else is there to do ok sit here and watch movies or talk about creating a better world for everybody and I don't know how to do that I kind of went to that better world and I saw it but it's very difficult to stay there other people don't see it too so I was thinking about how the power of creation is also the power of destruction so the energy of those altered states comes in and almost it scrambles the words it scrambles the thoughts it scrambles one's ego it sort of destroys it and in destroying that it's actually creating something else so usually our ego is destroyed when our body dies but it can also be destroyed by this energy at certain times uninvited by the universe and it's a universal force that's the thing the universe could do this to anyone anytime nobody's immune and it just goes to show the power of that energy and right now it happens to a certain percentage of people who's to say that it won't increase in the number and percentage so these other ways of being that are really important in order to you know make the world better are actually of interest everybody and by destroying the ego it tries to bring about world centricity because usually we have egocentricity happening it's a world centricity I was also thinking about how words are sounds sounds are vibrations and everything is made of energy vibration so if we even have a word in our head that's a vibration and it's changing the fabric of reality so this is how our words actually really do affect reality and any thought goes out there and it creates some kind of effect whether it's a thought or word or I mean look or a gesture it does something and and we think we're able to hurt others but we only really hurt ourselves and even the sounds that are vibrations the words and our heads they're vibrating our brain cells and that vibration changes how we see so if you think well if we're thinking bad words in her head or bad thoughts whatever it's actually changing our brain so that is painting over the reality we see so we're seeing things negatively if we're being negative in our head we already kind of know that when you really think about it in terms of vibration you can really sense like that's how it's it's interfering those negative vibrations of the words in one's brain are interfering with the actual vibrations out there in reality and they're actually interacting with the actual vibrations in reality you think that you know that's not going to really change very much well yeah throwing a pebble in the ocean we'll just have a tiny ripple effect and that's kind of maybe like one thought but if every single person is thinking 50,000 thoughts a day x billions of people and they're mostly negative that is affecting reality that's words that sound in our minds that's vibration then we wonder why some people here terrible negative thoughts of other people's voices in their heads it's just it's just the collective manifestation like some people are going to pick up on that and some people are going to have that pattern happen where they're having sounds and words of other people supposedly in their own head and along with that is I feel like we have an inner voice like an inner fighting voice or that's nothing new but if we're always thinking thoughts and our brains repeatedly we can't hear or sense that inner voice and I feel like that is sort of the voice or the energy that comes through when people go into altered states of consciousness insane mania and they're having all these insights and new thoughts and new ideas and are super creative because that's the energy of creation and we are creators and we turn into habitual creatures because we have these repetitive thoughts going on in our on our heads but if that was to subside or a different energy comes in then there's a different sound there's a different source for those sounds it's an energy which turns into sound in our heads so we can hear the message or whatever that creativity that creation is trying to say so there's like the words of the energy of creation or there's the words of the habit of the ego and we're so programmed by the ego words that we're not connected to that inner source of inspiration and ideas it's like Eureka it's like serendipity and maybe we have that every once in a blue moon but we can have that all the time in terms of learning and seeing things anew we can actually learn by just walking around in the reality and being very attentive but we're not attentive because we're paying attention to our own ego thoughts so we're not learning so then we need to go to books to learn and then we read and then we try to like remember stuff but really if we're just intensely in the moment and present our perception will show us what we need each moment so I may have given the examples if I'm about to leave the house and I realize I don't have I realized that I need my keys well that doesn't that just comes out of the blue it's almost like something else calculates that oh you don't have your keys and so it pops in my head but i'm not actually I wasn't thinking about my keys and that's just a small example so these sounds these inner words these vibrations these negative thoughts the vibrating our brain cells they're changing our whole biochemistry these words these sounds in our brain are literally killing us and each other because they have an effect on body mind organism they have an effect on the quantum field of reality on the morphogenetic field so it feels like quite a jolt when this energy comes in and all of a sudden we have this creativity and we have this Wonder and we have this we have this aw yet we were born with that and then it gets painted over and then when it comes back it feels like such a jolt and it feels so foreign when that's probably actually our natural state I don't think it's our natural state to be so dull to be so monotonous to be so habitual to just do the same old thing every day and then watch so much TV so if you think of these altered states of consciousness of some kind of antivirus software coming in to sort of scramble up the ego and scramble up society to some extent and then almost a test to see how people will respond if they'll respond compassionately to this to see that it's a transformation or if they'll respond how they respond but basically giving a person that has this antivirus thing happen within them medication is like turning off a computer in order to solve a virus really we need to do something about the words the words are the virus and we know that to some extent and that's why there's a lot of cognitive behavioral therapy for thoughts oh you change the thoughts of it you change the behavior well what about questioning the words themselves how many of them do we really need do we need thoughts happening in our head all the time we're only limited by our thoughts which are words so much of what we do to self-medicate is to calm the words whether it's eating or doing something like bungee jumping or trying to get in the flow state we're limited by words and by our thoughts Get bonus content on PatreonSupport this show http://supporter.acast.com/bipolar_inquiry. 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some people that aren't these extreme adventure sport athletes well the same can go for mania if mania is sort of a flow state can one bring some of those elements into one's daily life to be more flowy in daily life instead of just following into the cycle of depression and then not taking anything of value from the mania I feel like if something's taken and practiced then maybe the depression won't happen so much I also had a thought that it seems that there is an evolutionary force that's trying to shut down the prefrontal cortex so mania addictions schizophrenia you know probably various mental until illnesses shut down the prefrontal cortex which is the me the linear thinking the sense of separation and then there's a lot of movement consciously to shut it down through mindfulness through meditation through yoga through so many things that people are doing on a daily basis to shut it down and in terms of the flow state that shot sit down so flow is so great like why do we need this prefrontal cortex at all where do we get it from one of my questions is why do we condition kids out of their flow because I feel they're in flow when they're born to a certain point when they go to school and I learn the rules and they learn this and they learn the judgments and they learn how to measure themselves again and compare and then here goes the yammering voice yadi yadi yadi why do we give people why do we get children that voice at all and then we cradles hoopla and self-help and even this if this research about flow be like wow it's so amazingly flow right flow we got to be in flow well we were in flow when we were kids so why do we keep giving our kids this why are we allowing them to inherit this why do we keep going on with this and then interestingly enough I don't know much about the neuroanatomy or neurophysiology or neuro electricity or neurobiology of autism but I'm guessing that there's something ask you with the prefrontal cortex which is the me which is the thinking which is the reasoning which is the rationality which is the judgment which is the words which is the language why are such a large percentage of children acquiring or whatever happens of course there's lots of debate about why there's so many children that are autistic or on the spectrum they're not picking up language I feel that language is actually the problem we're talking about old genetics of this and genetics of that I mentioned in another video is really the memes it's the memetics it's the words we're poisoning each other with our words and now there's a generation of children being born or it's been going on for a while and I think it'll only get worse that are not able to pick up the language in the same way something that you know 20 years ago was taken for granted that a child would just pick up language now all of a sudden there's a whole profession and so many people trained on how to intervene to shove language down these children's throats who can't acquire it and we never questioned the words themselves we never questioned what it is we're trying to force them to acquire and I feel like the prefrontal cortex is on its way out through people going through these spontaneous crises and transformations and not being steady state and so many people meditating there's so many people trying to get rid of the very thing that we're trying to impress upon these autistic children and I'm not trying to say don't teach them language I'm just it's just very sad and interesting to me that I feel autism is evolutionary as well just like mental health and mania and this energy coming up through people in mania and in another video I talked about the spontaneous social behaviors that will stave off extinction and I feel a lot of those are expressed or someone in mania with their hyper altruism and sort of dissipate it out to the multitude and then the person crashes and instead of seeing them as sort of a hero temporary hero in a way they're seen as ill one day that will change and it is different in different cultures like the shamanic tradition a person is actually seen and supported to to cultivate their visionary abilities and to be a healer because they're recognized as this person is a healer look what they're already doing now let's support them to work towards integrating that so they can be that way on a daily basis embodied mania hello which is just another word and i actually created a word i called it show mania cuz i actually feel shamanism is shame anism i don't really know tomato tomahto I don't know the right way to say it I actually like shamanism better but I've heard a lot of people that are shaman's I jamin so I created a little word it's called Romania just sort of uniting the two views of shamanism and mania not that they're completely congruent but just to show parallels that if I was to create something around embodying ones mania I might call it shoe mania even though I know nothing about shamanism but anyways back to the autism my niece has autism and she is a genius like what I also feel is that it proves in a way that intelligence has nothing whatsoever to do with language and thought she's very intelligent she doesn't have that much language she's getting there she is enough to communicate with us but she can use an iphone and an ipad and play Nintendo and we like nobody's business and she's like three years old when she was able to do that I don't know what she is now in for and she's so athletic she's so energetic she's just brilliant and all that whatever she she didn't do almost anything without language that we do with our language so another part of the autism thing to me and I empathize with it because I have a nice but I don't empathize at the same time because there's nothing wrong with her she's a freakin genius and again it just shows you don't need thought so many there is action without thought and this relates to J Krishnamurti who I may have mentioned but I've read a lot of his stuff and he talks about action without thought and to me autistic children are showing you don't need thought in terms of words for action so many times we think we need to be thinking okay I gotta type on my computer in order for us to go and type on our computer that is not true but the trouble is that we're always yammering on that we think that the yammering actually relates to what we're doing and then it's different if it's something like driving where we can drive Yammer on in our heads and then not actually know how we got home and we think that's cool for some reason but there is also state where one can be driving paying attention to what's going on because it's actually quite beautiful and interesting out there and not be thinking anything and there's no thought required to drive whether you're thinking about something else and driving through habit or actually driving being embodied and driving your car which is equivalent to practicing the power of now which Eckart Tolle talks about he talks about when you're washing your hands pay attention to the sensation be aware and present and not thinking about something else when you're washing your hands and that's again just shutting down the me the prefrontal cortex that's practicing shutting that down and in that way I feel like we could be in more flow in daily life just by using the brain less in terms of this linear yammering thinking and the benefit is shutting that off they say well it uses less of the brain and that's the thing he talked about oh it's so interesting that we use yet less of our brain yet where we have more capacity we're more creative when we're in that state of flow we're not really thinking or just in the moment and where if we're thinking it's regarding to our creativity well that's the thing when we shut off this inner critic and everything it allows I feel more energy to be channeled through so I don't think of the brain necessarily as you know the more patterns going on the more it's doing this is just noise this is just actually interference so the brain is a big channel and is trying to channel energy which is the equivalent of flow and the brain is going strong while it's all getting scattered and all this creative energy is just getting you know you might have a creative energetic thing come through a little bit but then it's like well yesterday this and tomorrow that and blah blah blah and it's just going on and on and on and it's actually blocking the Clear Channel so I don't necessarily think what I don't really agree with what they're saying and maybe they're saying the same thing when they're saying that the brain is doing less and you can do more this yammering on is just habit it's just words it's just actually interfering with the clear flow of the channel that we are that would come through if we weren't thinking again how they say we think 60,000 thoughts a day mostly the same as yesterday if we weren't doing that then something new would be coming through we just assume we have to be doing that but it's just a habit and then like Jamie wheeler said her wheel said if he said I don't always said I lost my thought there so there's something there's something definitely to do with the autism thing and again the evolutionary movement to shut down the prefrontal cortex and it seems that if we don't stop giving it to our children and forcing it then children will be born where we just can't even program them to the same extent and one day they'll be a lot of them that are adults and they're going to have something to say they might not have the same vocabulary but they have a very rich experience and subjectivity and they perceive the world in a different way they see it with different eyes because they don't see it through all these words that we see it through and they're going to be telling us something different they might even revolt against us because they've already revolted against words and what are we were just a bunch of words we think we're a bunch of words because we think so part of the embodied mania thing is transforming mental health challenges into human potential so the human potential movement is also interesting and I feel that it can mental health crisis can be used as a transformative force it is a transformative force and it's not being it's not being supported to be a transformative force it's it's ending up in places it's not supposed to go you know it could be a different world if people are seen as visionaries with with potential who see possibilities who can be invited to share some of those in a way where they're sharing and then perhaps compensated in some way for the value that they're delivering so I really feel like it can move towards human potential and another term i came across recently well i think i already mentioned it is morphogenetic and i don't think that's the word that Steven and Jamie talked about but I wanted to in the spirit of real anguishing because a lot of this revision is actually real anguishing especially since most people see the world through the language they use and in a way the visions need to be translated into language and I'm not talking visions like oh whatever just what we see what we feel what we experience right now the language is one of pathology and it would be interesting to create more context and more language used to describe these things so then people can see and experience them differently and maybe choose a different paradigm and it doesn't have to be an exclusion to mental illness or diagnosis but there's big importance in making meaning out of the experience whether it's an illness or not especially because it's an illness may be so the term morphogenetic I think it could be more fo mimetic I'm genetic sounds like jeans I don't know if that's supposed to be genetic as in like generate i'm not sure where that term comes from well I know Rupert Sheldrake was the one to coin it and I do like the idea of the morphogenetic field but I feel it could also be somewhat a morpho-memetic field if there's all these memes and the memes are competing for brains base in all these different brains and human beings there is a more from mimetic field and it seems that there's a certain number of memes that are infecting our brains that I think are very detrimental so I'd like to invite conversation to change and contribute to the morpho-memetic field and I think that mania is an attempt to change the morph-o-matic filled with the spontaneous social behaviors and it's interesting because in mania when I experience spontaneous social behaviors a lot of people respond in kind consciously or subconsciously so it does create that little mark on their brains and their experience in their own holographic structure it re patterns that I feel like mania is the energy of a pattern that reap a turns reality through these spontaneous social behaviors and you know it keeps popping up in different places and people often act very similar in those energetic state so that says something that there's got to be some kind of reason our force or purpose around it and also maybe one day with all these people popping up and then people responding in kind to a certain level not the same energy eventually one day people will respond more and more and that will get passed on and passed on and it will change the fabric of reality until one day people have pop-up into mania are probably just normal that's just how most people are most the time happy playful going back to being childlike you think of being childlike and then you think of the biblical references be as a child or something I don't know I don't know much about the Bible though when I'm in those altered states I feel I know a lot about that stuff you so again with mania and the energy coming up through the person it's like a person gets charged like a capacitor and then they're going around and discharging little bits as they interact with different people and that energy gets spread out and dissipated over time so it's like being a capacitor actually now that I think about it if a person practices some of those manic traits that they experience in those high energy states and then they practice them in daily life when that energy comes again the capacitor will stay charged longer because it'll actually be embedded in the neurobiology of the person and maybe they'll get dissipated less and then a person will be less affected by this dissipating charge and go down slower or go down less it won't be such an extreme and such a fast dissipation of the energy so I feel that that could build up capacitance and so that's another important thing and not only that that makes sense too if a person is embodying their mania and daily life and the energy comes it won't really be such a big difference because they'll already be working towards being like that state that brain state as brain traits so it won't be that different so it won't be such like an up and down and also the energy might be able to stay or if the energy doesn't come again like that to an extreme as the person practices and practices and practices it gives the chance for the energy to come in and sort of fill that practice space so a person is able to go to a higher energy level in daily life by practicing even though maybe that energy never comes back to a certain extreme though it may but then again it just won't feel like such an extreme because it was practice so it could even be that mania or those states of consciousness are inviting us to pull up because hey this energy is coming so we better be able to embody it or it's going to make us nuts because if it is too much of a change it is like whoa I was this and now I'm in the depths of despair and that's really difficult to go from one extreme to the other because then the other extreme feels that much worse because we were just at the high extreme so not only does it feel like this is the worst thing ever it feels like what just happened to how great it was just a few days ago so it's uh there's a lot to that it's really interesting and that's why I feel like embodying mania or you could think finding your flow if you want to take those other terms maybe it's as simple as finding how one flows instead of thinking well I got to practice these traits just instead of thinking in terms of traits think in terms of the flow or the activities so say I get into flow when I'm reading and writing and thinking or watching YouTube videos do that more and then I'm in that I'm probably going to be practicing those traits and part of me making these videos for myself is like practicing the traits because part of me wants to be able to have a conversation about this stuff instead of waiting till I find somebody to have a conversation but just having a conversation with myself and what I'm finding and I guess it's true when I write sometimes too so if I have a thought or an idea and I put it down and writing then something else comes to me and I write it down and then build on that it's not like I had the entire thing before i started and i'm finding the same thing with making these videos for myself some of the stuff i started talking about it I think of another thought idea it comes to me and I'm not saying that these are they like true or anything but there are ways to think of it differently or see it differently in a way it's not really ways to think about it differently because I don't know it's not really something you think about the things i'm talking about that you kind of see it or you don't see it if you don't see it doesn't matter and if you've never been in these extreme states if you're a steady state person you're mine you probably won't see it but maybe well i shouldn't necessarily i shouldn't say shouldn't either hella Fords are getting the best of me right now so so I feel like perhaps maybe I feel like one day maybe when a person is able to practice embodying mania to a certain extent and kind of be in that zone that it'll be a self-fulfilling state where one is just in sort of a flow state that's not as Extreme as the high ecstasy of mania for the most part but it's like very much grounded and and in the state of love and joy and all those grounded balanced states of being you know I guess maybe some of it is just creating a balanced state between being active and having those spontaneous social behaviors and maybe part of it is just to pass along some of those spontaneous social behaviors and doesn't require that everybody go into mania and that's one of my things too is by practicing the traits maybe they'll be mirrored by other people so manic traits could be passed on to other people through gestures so we think of so much of sharing information of like thinking and idea thinking and words and thoughts but information is also action and gesture and I was doing some research on on that and how something like a kind act if somebody sees it they'll be way more likely to be kind to someone else in the next like two hours I don't know two to four hours or something so that's what i mean by gesture so manic traits say it was super generous and kind and friendly well maybe I can't be like that to the same extreme every moment of every day but I could be that two percent more and then from that two percent more build on to two percent more and two percent more until maybe I'm like fifty percent like that and being fifty percent more like that in daily reality passes on in gestures and in things people see throughout the day that changed their behavior that isn't about hey you need to change this and I guess that's part of that's part of the self-help is like you should do this and you should do that and you should change this which is a bunch of words dalian what to do well you got to put in your prefrontal cortex and practice and blah de blah so I think that's a great thing about the mania is that a person it's not words it's like I was this embodied for a short period of time in mania now how can I practice that in movement in action and gesture in the things that I say on a daily basis to again operate at that eleven that Jamie wheel said operate 11 and see what's present versus using the level of thought the self-help so the daily action again goes with embodying ones mania so harvesting the mania and the traits to embody and daily life and say being fifty percent manic but not in the state not unbalanced but manic in terms of the traits and the way one was and that's usually what feels the best anyway is how nice it was to be the way that we were in that state it feels great in the state but if we can be that way that we were we're probably going to feel pretty darn good on a daily basis so moving towards that and then yeah I'm seeing that changing through just daily action and I did research like random acts of kindness and things and people in mania are very randomly kind and these are the spontaneous social behaviors that Buckminster fuller I feel was talking about and the things that need to be solved beyond the level of thought and thought is the level that created problems seeing beyond problems and seeing that life's not all about problems when we're in mania life's not about problems it's about being playful being loving being caring and I'm generalizing here yes some people in those states get rather angry and in my feeling it's often times due to injustice and not necessarily personal injustice but things that are just not okay and I think I've talked about that a bit before so that's also why I'm making videos I just wanted to translate some of what I would have thought and explored or pondered into video and like I said we're sort of visionaries we can sort of see things we can see feelings we can see patterns and you can see like images or we can see how certain things extrapolate back into the past and maybe where it came from and was created and we can see extrapolations into the future so in that way we can kind of foresee the future doesn't mean that's the way it's going to happen but we can kind of see the pattern beyond the actual thing that's happening now and and extrapolate it and associate it and you can see ah like it can be scary sometimes so it's not really it's not really it's not really like anything to unbelievable that people can consents these things it's it's pattern recognition and I feel well they talked about in the flow state how we can recognize patterns more and that's part of being in flow it again goes with mania and altered states of consciousness we can recognize patterns and in that way we see patterns we see visions we see images and then we sense what that means and then that whole meaning gets translated from that image and from that feeling and from the impression into sound into words and the words that come from that that come from the pattern recognition they have a different intensity they have a different weight then the recombined associations from one's personal memory banks which are just mainly conditioning they don't have a very large value so there's a difference between thought that's going on the prefrontal cortex and repetitive and the thought that comes from insight which is the seeing of the pattern of the whole of whatever it is that one is seeing and that's part of the flow state too and that's how a person can have sort of like real intuition and felt senses of things it's just sort of the brain calculating beyond the linear thought pattern which is just very linear logical reason we think that that is where it's at but it's really where it was it's old it's not seeing anything new and and that's why people can really read body language and really read into things when they have altered states of consciousness is because they can read the patterns of the body and the facial expression and everything and ones energy and that's why a lot of people that are in these mental health crises don't respond well to so many of the people that are employed to help because those helpers many of them aren't there for the right reasons many of them are and then there's lots that are there with good intentions in their heart but their energy is not in the right place or the way they're approaching people or receiving people that need help people really need to be listened to but there's not really time for that so that's why diagnosis is a convenient way to not listen to people it's like writing them off so yeah meaning it could be some kind of high performance and it's like stepping into the high-performance vehicle version of yourself like yesterday I was the Toyota Corolla and now i am a I don't know trying to think of a high-performance car Get bonus content on PatreonSupport this show http://supporter.acast.com/bipolar_inquiry. See acast.com/privacy for privacy and opt-out information.

Programa especial desde un enclave privilegiado: el Espacio Fundación Telefónica, de Madrid, escenario de la exposición “En la Órbita de Buckminster Fuller”, para viajar en torno a un genio polifacético, polímata, diseñador, arquitecto, pensador y filósofo estadounidense apellidado Fuller, “Bucky” para los allegados, quien dedicó su vida a concebir proyectos y soluciones para que el mundo funcionase mucho mejor para toda la humanidad, ideando cúpulas geodésicas, transportes futuristas, viviendas asequibles y sostenibles, la reutilización de los residuos, la educación a distancia, su inmenso cronofile…, así como sus conceptos sobre la sinergia, la tensegridad y sus revolucionarios Dymaxion. Contaremos con la presencia de la comisaria de la exposición e historiadora del arte Rosa Pera y de los arquitectos Pedro Torrijos y Luis Lope de Toledo (autores del podcast “Curiosidad radical”). Por videoconferencia estará Marta Sanmamed hablándonos del misterioso epitafio de Fuller. Y, por supuesto, presentado por Fran Izuzquiza con las aportaciones de Jesús Callejo, David Sentinella, Marcos Carrasco y Juan Ignacio Cuesta sobre distintas facetas de la vida, la obra y los seguidores que tuvo este auténtico innovador y visionario sin él cual nuestro mundo (que él denominaba la “nave espacial Tierra”) no sería el mismo

On this episode of the strength of wellness, Trudy joins us from New Zealand. She is the NZ's first and foremost biohacker and has her own supplement range Trust by Trudy. We discuss at length the initial and free steps to start on the journey of Biohacking, how to regain that lost energy and the things she does to prepare for the stages of life ahead. 05:56:11 - top free things to do to start biohacking 6:00:00 - Sleep. 9:33:00 - Sunlight 11:36:09 - Exercise 12:09:02 - Water 13:57:00 - Community The not so affordable things that really change the game: 24:13:12 - Red Light Dr Hisharm 27:14:15 - Infrared Sauna 30:50:21 - Braintap and neural feedback Supplements 32:54:05 - How Trudy got into making her own Supplements 35:09:11 - Iodine, Magnesium, Wonder Woman. 40:15:24 - Buckminster fuller C60. 41:00:00 - Biocharged - Ozonated Olive Oil 42:20:01 - The Importance of the Mouth Microbiome. 44:37:15 - The one thing that has bough Trudy the most energy in her day. Dr Micheal Breus - The Power of When - understanding your circadian rhythm. Trust by Trudy - https://trustbytrudy.com

Episode 10 - After my great session last time I thought I would head back down to Buckminster. However the weather conditions haven't been great lately so how would that affect my days fishing. Check out my latest episode and hope you enjoy. Please feel free to rate and comment too if you have the chance.

Buckminster Fuller said “You never change things by fighting the existing reality. To change something build a model that makes the existing model obsolete”The world right now is at extremes… we have states in tight lockdown and some places walking around freely. There is fear and there is anger about the way things are. People are split on what to do. Some are angry at the man, some just suffer in silence… and some feel positive about the way things are handled. The Buckminster fuller quote aligns with me so much, and I feel if we want to find some kind of way to move forward in a world that cares for the planet, cares for the people and has fair share that we could align ourselves with the principles of Permaculture, as one system that I think could bring a bit more harmony in the world.I go through the principles in this episode and contemplate the ideas that come up… join me and feel free to share what thoughts come up for you on my website or in any of my social media platforms… To come join the conversation and share your thought, click here: https://thrivingwithnature.com/?p=1407Come Join me in TRiBE for exclusive classes in the garden: Learn more: https://thrivingwithnature.com Watch on YouTube: https://www.youtube.com/thrivingwithnatureJoin Instagram: https://instagram.com/thrivingwithnature Follow on Facebook: https://facebook.com/thrivingwithnature

We are back once again for the third round of the 2020/2021 University Challenge series. This time, we have a real contrast of a competition between Open University, the largest UK university, and Linacre College, one of the smallest post-grad colleges of Oxford University. With an average age of 52, will Open's team win out against Linacre? The answer might well surprise you.

Joe Martino is the founder of Collective Evolution and CETV. His work focuses on inspiring people to remember that we have the power to rewire ourselves in order to rewire the human experience at its core.   Through his courses, news media, and his podcast, he assists with the practical personal transformation needed for humanity to usher in and reveal the physical solutions necessary to change the way we live in society towards a world where we can truly thrive.   Owning perception attention Censorship Why alternative news gained so much popularity Why Fact-Checking is another way of censoring Understanding media No peer-reviewed process The century of the Self Documentary Project Mockingbird The opportunity for awakening Waking up to the illusion Dealing with duality and polarity How we need to take action The spiritual layers of consciousness we are experiencing What are the ingredients of deep change Taking control of your state of being and presence Taking clear and inspired action The Q narrative Waiting for the savior Humanity is stuck in competing Out of Shadows documentary Why we co-create our reality with 7 billion other people How politicians are groomed and selected and not elected The world Mafia Questioning why mainstream media is going at Trump Why they are afraid of a truly deeply empowered humanity Stretching your personal vision to include the world The shift is including all of humanity Buckminster fuller Jacques Fresco The necessity of spending more time with what the world should look like Deprogramming personal and planetary limits “It is not the answer that enlightens, but the question.” – Eugene Ionesco Envisioning a new reality. Team earth, clarity through contrast     If you like the show please share, do an act of kindness, and become a patron here http://www.patreon.com/mattbelair THANK YOU!   About Me: ======== Master your mind, body, and spirit with Matt Belair and world-renowned leaders today! This unique show features candid conversations with experts in personal development, spirituality, and human optimization. Each episode is another key to help you unlock your infinite potential and assist you on your path to self-mastery!   You will discover the best tips, tools, and technologies to master your mind; plus the science, principles, and practices to master your body. Finally, you will dive into the deepest depths of yourself, life, the universe and the pursuit of discovering who you really are, and consciously creating the life of your dreams!   Explore timeless spiritual lessons and ancient teachings. Let go of any limitations and discover all of the tools to dramatically improve your health, well-being, and mindset!   https://mattbelair.com/bio/   May Love, Joy, Passion, Peace, and Prosperity fill your life! Namaste

Welcome!   For being locked down do to this Pandemic there is certainly a lot of technology in the news this week.  So let's get into it.  President Trump issued an Executive Order to protect our Electric Grid from using equipment not manufactured in the US, Microsoft Teams is under attack, Phishing and Ransomware are in the News and What will Post-COVID Business look like? So sit back and listen in.  For more tech tips, news, and updates visit - CraigPeterson.com --- Automated Machine Generated Transcript: Craig Peterson: Hey everybody, welcome Craig Peterson here on WGAN. It is quite a week. I just can't believe how fast time is going. So many people are at home with nothing much to do, they're watching Netflix, et cetera, and I am busier than ever just trying to help people out and I'm going to be doing more free training and stuff over the next couple of weeks. Now I've just been so, so busy. I don't know if you've heard any of my features here on the radio station. They're supposed to have started airing, I guess we'll see if they do air, but I'm putting together these kinds of filler things that are a couple of minutes long. The whole idea behind them is to really help. People with just various technology issues. You know, me, I'm focusing on security because that is what seems to be lacking the most, and especially when we're seeing what we're seeing right [00:01:00] now, which is all kinds of people. Just getting everything stolen from them. It Is crazy what's happening.  You know, we're all working at home right now to some degree. Many of us, obviously you still have to go in and. You know, in foodservice and manufacturing, et cetera. But even with that, the bosses aren't necessarily all there. Some people are getting sick and are staying at home for very good reasons. I think we'll see more of that in the future. Someone gets sick instead of the old American worth work ethic of going in and getting everybody else sick. I think we're going to see a lot more of the, Hey, I'm going to stay home because I'm not feeling well. This is going to be interesting because so many companies have these sick policies, sick day policies that I've never liked particularly. I think some of those will change too, but what is going to happen here in our post-COVID world, right? We've got this COVID-19 of [00:02:00] course the Wuhan virus causes the disease. it's also called, what is it, C O V I D SARS-2? Remember SAR. SARS had a much, much higher death rate than COVID-19 is turning out to have. But there are many, many people that have this. And we've seen some statistics now coming out saying that even people that are staying home, this one hospital this week did some, a little bit of research and found that 60% of their patients had quarantined in themselves at home. Now that tells you something too. We, we still don't know enough about this whole WuHan virus and the diseases that it might cause. Some of the symptoms we kind of know, obviously when it comes to respiratory problems, is an acute respiratory disease, which is what SARS is. Yeah, we know the basics of that, but man, the stuff we've been hearing about people having circulation problems, having legs amputated, even people who are [00:03:00] in good shape, you know, I hate to see it, but I can understand a diabetic having problems, right. And maybe ultimately having a leg amputated because of circulatory problems that come with diabetes or circulatory problems that come with being morbidly obese or even just obese. Those all kind of make sense to me, but. I don't know there's just so much we don't know. One of the things we're trying to figure out is what does the business looks like?  What is going to happen? And there's a great article that came out in the computer world just this last week that is talking about telecommuting. I think it's really kind of an interesting thing because what we're talking about is a disease that's going to be affecting us probably for the next 18 months to two years now. I don't mean like the whole country or world is shut down for that period of time. Obviously that would be catastrophic to everyone. We would have people dying of starvation if that were to happen, but what I'm talking about is really kind of like what happened with the Spanish flu. You know, every last one of us has had that flu that happened in 1918 and unless you've been an absolute hermit that I've never had any food, you didn't grow, et cetera, right? It just sticks around. And that's going to happen with his WuHan virus. Well, it is going to be around forever, frankly, now that it's been thrust upon us, however, that came to be. Depending on whether or not we've got a vaccine. We've got some really good treatment when they're in place. That's really going to be the point where we try and get back to usual. I don't know. It's so many businesses are doing layoffs. One of my sons. His boss was just furloughed and a couple of his team members were furloughed. He's [00:05:00] kind of low end to management. He has a team that he supervises, and so the supervisor, one of the supervisors of the team supervisors got laid off. So when the business gets back going again, are they still going to have that extra layer of management in the middle? I don't think so. And some of these team members that were laid off are not necessary, you know, not, not talking about my son here, but just in general. But some of these team members that have been laid off in businesses are not necessarily the best of employees. So what does that mean? The owners and executives and businesses are going to have to find themselves running businesses in very different ways. I talked this week a little bit with Matt. Of course, I'm on the radio pretty much every morning during the week on different stations, but I was talking about what is [00:06:00] happening. What are we looking at? Where's this going? And one of the things that came up was, Hey, listen, we have these executives at the C-level. We have all of these people down, the front end, is that going to change the way most businesses work? And obviously I think the answer to that is yes, right? Absolutely. Yes. The vast majority of the burden to put together these new businesses and new operations is going to fall to the people in information technology. That's exactly what we are doing. So we've got to have it, executives, starting to talk about what does the business look like going forward? What should they be doing? How can they have an infrastructure that works for the employees and that is safe and secure because the bad guys have [00:07:00] redoubled their efforts and there are so many opportunities to them now because there are fewer eyes watching everything? Right now. Working from home is a term. That many people are using. And frankly, if you want to guarantee that the business change is going to fail, maybe you just call it working from home. Telecommuting on a corporate basis can work, but that's not everybody. That's not where we're all going to be here when we're talking about these multibillion-dollar companies. Barely any of them had true corporate work at home or telecommuting pre-COVID-19 now, some of them did in some cases, but frankly, the big distinction between work from home and corporate telecommuting is that [00:08:00] they thought work at home was an occasional thing for convenience. So, or you're not feeling well today. There's a blizzard, there's a big storm out there, or there's a power outage at the main office because they're, they're doing some construction. Some businesses also said, Hey, listen, every Friday during the summer, you know, you want to stay home once a month or whatever, just go ahead and do it and work from home. That's not corporate telecommuting. Telecommuting is where the employee or the contractor, these people who are working on a gig basis are based at the remote location full time. Now I've talked a bit about the gig economy. And gig workers before on this show, and I've talked about it many times on, on the radio and TV, but in case you don't know what that is, the gig economy is a major change. We started to see a few years ago where people, particularly businesses, were looking and saying, Hey, listen, we don't need to have all of these people on the payroll. Because in reality, this job is part-time. So why would we pay someone full time when it's a part-time job? And why would I have one person working at it when I could have three, four, or five people working at it when necessary. So all of a sudden there's an uptick in my business. Instead of having to try and find someone else, hire someone else, bring them in or, or turn down the work because I can't possibly handle it because I only have this one person who was part-time before. What we ended up doing is saying, Hey, How bout we just find people to do this one narrow thing, and the more narrowly the task can be defined, the better of the businesses because the cost goes down. [00:10:00] The more complex a task is, the more expensive it is. And you look at something like Amazon Mechanical Turk in case you're not familiar with that service. Amazon has, there are people who maybe some of you guys are doing this, who sit there and do very small, very narrow tasks for typically a fixed price. So it might be, get me the phone number and name of this doctor in this town. And you're paid a penny or whatever, 5 cents for doing that very, very narrow task. So they can go ahead and they have someone else saying, find me the name of all of the doctors that meet this criterion in this town and get me their names, their phone numbers, and their addresses. Much, much cheaper to break all of that down to the business. So they're looking at things like Mechanical Turk, but they're also looking at sites like Fiverr, which I've [00:11:00] used before as well. F I V E R R.com and if you go to fiverr.com in fact, let me go there right now while we're talking, you can find people to do almost. Anything for you. It says right on their homepage here, find the perfect freelance services for your business. And most of these are very narrow tasks. And their original idea is you, you know, five bucks, they discharged five bucks for it. And, you know, isn't that. or more reasonable thing than having to have an employee and having to have all of the expenses involved. All right, so I'll stick around. I wanted to finish this up here. A little bit of wandering and meandering as we're talking about. What does the post-WuHan virus world look like in the business space? You're listening to Craig Peterson, on W G A N and online at Craig Peterson dot com. Craig Peterson: Hi guys. Craig Peterson here on WGAN and of course online at craigpeterson.com. We were talking before the break, a little bit about the post-Covid 19 world. And I started talking about the gig economy and what it really is, what does it really mean to us? And I was just talking about a website called fiverr.com which kind of defined the whole gig economy for a while, frankly, for a number of years. And now there are more sites out there as well. But really Fiverr is the place to go online. So they have things like design a logo. Customize your WordPress website, doing voiceover whiteboard work for people. SEO, which is search engine optimization, illustration, translation, data entry. Those are kind [00:01:00] of their top categories, and you can go there. You can find what people are doing, what they're offering, what's the best thing for you, for your business? What might you want to consider? If it is really quite good and there are a lot of true experts that are making there. Their talents available to businesses now it's not just five bucks to do something. Some of these are a lot more expensive and some go on an hourly basis and, and I've used a number of other websites in the past in order to get people to hire people to do things. Upwork is one of the other big ones. U P W O R K.com. Check that one out as well. Whether you're looking for help or you want to provide help and sell some help. But upwork.com is another good one that I've used. And in both cases, I can go and post something and say, Hey, this is what I'm interested in. Having done and people will bid on it [00:02:00] for you. Now, a little inside tip here you might not be aware of in that is if you want people to bid on it, they have to be aware of it, and the only way they're going to be aware of it usually is if you reach out to them. So you have to do a bunch of studying and research and advance so that you know who looks like they might fit for you, and then you have to send them an invite directly because most of these people, especially the good ones, are not sitting there just waiting for a general. Query to come in, Hey, I need somebody to do a logo. Now they don't pay attention to that because they are in demand. So you have to find the people that you want to do. For instance, your logo, whatever the work is. So you'll go online, you'll look around, you'll look at their samples, they've posted, you'll find a few people, and I've found usually in order to find somebody that's good. I have to reach out to as many as 50 five [00:03:00] zero people on these websites to get the attention of somebody I really want. So if you are top-rated, it's phenomenal. They have ratings like at Upwork they have really great ratings and stuff for who some of the better people are. It really helps you with your decision. So when we're talking about the future, it's not just telecommuting. Or you might have lost your job. So what do you do now? I know, for instance, one of our listeners here, Linda, she reached out to me and I helped her with some, or actually one of my techs helped her out with some of the problems she was having. because she has lost her business actually, I think it was, and she's trying to start another one by doing website evaluation. You know, that's a perfect opportunity for somebody. To go to Fiverr or Upwork and see if they can't dig up a little bit of work as well. Now when you're first starting out, you're going to have to look at [00:04:00] those main feeds and you're going to have to comb through them and approach people. And you'd probably have to do stuff for really cheap until you develop a reputation. Cause you have to have people giving you those five-star reviews. But it's going to take a little bit of time. Now, one of the big questions that come up is payroll taxes. And when we're talking about the gig economy, the IRS has a set of standards that are in place that help you evaluate whether someone should be treated as a contractor or if they should be treated as an employee. And there's quite a bit of IRS case law if you want to call it that, IRS rules and regulations that have come out of the IRS courts that are paid by the IRS and judges work for the IRS and they get to decide what's right or wrong with you, right? But, there have been a lot of cases that say, Hey, listen to, here's where the line is drawn between a [00:05:00] contractor that you can pay 1099 and somebody who's W2. And that line that we're talking about is, is not just, Hey, they're working at home. Yeah. They're working from home. Well, do you supervise them? Do you give them the work that needs to be done? Are you setting deadlines? Are you telling them what equipment or software to use? You know, you need to talk to your attorneys, reach out to your accountant to figure out what all of those rules are and how they apply to you. But it, this adds yet another little twist to it. You know, it's one thing if you have just this limited task and you hire them once to do the task, like, okay, I need a logo design, or I need to have this changed on my website, or. Whatever it might be, and that's all well and good and that probably fits the contractor definition. Probably don't even have to 1099 them if you're using one of these sites like Fiverr or [00:06:00] Upwork because they're going to take care of it for you. Some of these sites will do tax withholdings for people and there's a lot of things they'll do, but where they are living also now. Will it affect your payroll taxes? So let's say that you're going to keep people on as employees and your businesses in New Hampshire, but they're living or switch it around here cause it doesn't work for New Hampshire. Right? But let's say they're living in a different state with a different tax jurisdiction. And you are your businesses in a state that has income tax provisions. I know in the Northeast we have some agreements between the States because of, of course, New Hampshire has no income tax and they're the ones that are always used for these things. But, there was an agreement between the state saying, Hey, listen, if they live in mass, you have to pay mass taxes. If you live in New Hampshire and you work in mass, you have to pay mass taxes. If you never ever stepped foot in mass, you have to pay mass. No, you don't. But did you see what happened in New York where? The governor of New York has come out and said, Oh yeah, by the way, all of you people that volunteered your time, if you stayed in New York for more than two weeks, you need to pay us income tax even though you were a volunteer. It just gets crazy. Right? So how do you keep track of all these jurisdictions? And if you're hiring people that live in some other state, they're in Illinois, they're in California, they're in one of these blue States that has crazy regulations and high taxes. Now you have to worry about all of that sort of stuff. Okay. It is really going to be difficult. The employee's home is in Atlanta. The company needs to treat that is an Atlanta office or Bureau in every way. If what's the legal [00:08:00] nexus? I've seen cases where just having a phone number from a state was enough to say, yeah, you are a resident of that state. It's really kind of crazy and not just a resident. I'm talking about businesses here. You have a business nexus there, so you have an Atlanta phone number and you don't have an office there, et cetera, but somebody answers that phone. Even if it's not in Georgia, you could get nailed you. Do you see what I'm talking about? This is absolutely going to be a huge, huge different corporate telecommuting is going to just drive us all crazy. Frankly, and in some states, you have not just the state tax, but you have a County tax, you have a city tax, all kinds of different local taxes at different percentages. I remember I had some stuff going on in Washington state, and it was different [00:09:00] tax rates, even for sales tax. You've been on the County, you were in. It, it kind of gets crazy. So, you're going to have to change their tax status if they're doing a hundred percent of their work in that other jurisdiction. And I think that's going to end up being a problem for a lot of people. So keep, keep an eye on that one is, well, ultimately this is going to lead to I think, nothing but confusion. Anyways, we'll move on to another topic when we get back enough about all of the taxes and things you're going to have to worry about with people working from home. But boy, there are a lot, no time to let your guard down because of Corona fraud. Is a huge threat. And what's we'll talk about what those real-world threats are. So stick around. We'll be right back. You're listening to Craig Peterson on WGAN online, Craig peterson.com Craig Peterson: Hello everybody. Welcome back. Craig Peterson here, WGAN, and of course online at craigpeterson.com. Talking a little bit, of course, it is hard to avoid this, how it got into the post-COVID world out there. What does it really mean? We're just talking. In the above telecommuting and how it's really going to cause some stresses on businesses. And you know, we've already talked in weeks past about how it's going to help businesses with a number of different things, including helping them with their ability to cut costs on, on travel and office space, et cetera. But there are a lot of other things to consider as you just went over. Oh, now we got to talk about what is happening to us at our homes and our businesses from, of course, the security side,  because it's no time to let your guard down. Coronavirus fraud is a huge threat and it's been growing. We're seeing constant warnings about it from the FBI and from. These are various security companies that are out there. Certainly, we're getting all kinds of alerts from Microsoft and from also the Cisco people, but the scammers, the bad guys out there are just constantly reusing old ways of hacking us. And they're using scams that they've used forever as well. And that's part of the reason why I always talk about making sure you stay up to date. It's more important to stay up to date right today than it ever has been before. And scammers are rehashing. Some of these campaigns, kind of like the, remember the Nigerian [00:02:00] scams way back when? Some of those are back now in a bit of a different way. So we've got countries now, and of course, our States are starting to try and get a little bit back to normal here that got some paths to recovery. And in many cases, they're trying to get rid of some of these lockdown restrictions. But meanwhile, the crisis has brought out the worst in these con artists out there. And there's a great article by Ammar over at, we live security talking about some of this thing because. Really, they're exploiting every trick in their book when it comes to trying to defraud people. They've been trying to impersonate legitimate sources of information on a pandemic. We've talked about that where they'll send out an email saying, click here to look at this map of the pandemic, and there might be ads on that or might even be worse. Various types of spyware, obviously the that they're trying to put on there, but they're trying to defraud people and they've got also these fraudulent online marketplaces set up where they're offering deals on everything from hand sanitizer through toilet paper, eh, some of the masks and things. In fact, we just saw it was like a, what was it, $250 million, or maybe it was $25 million, refund from the Chinese for some state that had ordered some of these N95 masks that, that did not meet the standards. So. The scams are everywhere, and as I said, States are getting nailed in this as well. And the most popular, by the way, COVID 19 map. If you really want to see what's going on, you should go to Johns Hopkins University and there's a professor over there by the name of Lauren Gardner at civil and systems engineering, a professor who's working with some of her graduate students. To keep this up to date. So you can go there right now. and it says it's Coronavirus dot EDU, which is, of course, John Hopkins University, which is one of these teaching universities, that is a teaching hospital, but they're showing how many deaths globally, more than a quarter-million. Oh, almost what is getting close to 80,000 deaths in the United States. I also saw some really interesting numbers that were published this week in a scientific journal about how, you know, we're, we're looking at these number of deaths and we say, okay, 80,000 deaths, which is always horrific, but a. Normal flu year would get us what, 40,000 to [00:05:00] maybe 80,000 right? We had a really bad flu year a couple of years ago, but they delved into the statistics behind it. Now, this is where it's really kind of gets interesting because when you look at those statistics behind the normal. Flu, the flu pandemic, I guess they really are. it turns out that the statistics are heavily inflated and they, it's done because we don't track flu deaths like we're tracking the COVID 19 nowhere near as much detail. People that might have died of bacterial pneumonia in years past who were to be counted as a flu death. Now that is a bit of a problem. Right? So what do you do when you have these bad statistics? They're saying that some of these years where we reported 20,000 or more flu deaths, [00:06:00] actually may have been a thousand deaths in reality. So, Right. Any, anyway, so I'm kind of rambling a little bit here, but that brought it up when I was looking at this Johns Hopkins map here in front of me, how many people have died? How many people have recovered? It turns out that at this point that this COVID 19 flu is definitely more fatal. Then the normal flu season and the article I was reading in the journal were saying it could be as much as 44 times more fatal than an average flu year. Now that's really bad, isn't it? When you get right down to it, 44 times more fatal. but we don't know yet. Right. That's kind of a bottom line on all of this. We just really don't know and we're not going to know for a while. Anyways, back to it. [00:07:00] These maps, and I'm looking at a picture of one right now that was in, we live security.com, which is a map. It looks a lot like the John Hopkins map, and it probably is actually, and on top of that, it's got an ad for, you might need disposable coveralls with a hood protective suit. Now. Is this good? Is this not a good suit? They say, click on that to see it on Amazon. And Amazon certainly could have these for, for sale, but are they really sending you to Amazon or are they sending you to some other site out there? Right. What are they doing? They've got a live chat. They've set up. It's, it's really kind of amazing what the bad guys have done. They put a lot of work into this. The world health organization. you know, I don't know, the bigger, the higher up a government or non-governmental entity is in the food chain, [00:08:00] the less I like them, but they do have their own dashboard showing you what they think is going on. With the Coronavirus, so you'll find them at who dot I N T, which is the world health organization international, and they've got a big warning right on their homepage. Beware of criminals pretending to be the world health organization. they will, they're saying they will never, they, the world health organization will never ask for your username or password to access safety information. They'll never send email attachments you didn't ask for. They'll never ask you to visit a link outside of. Who dot I. N. T. They'll never charge money to apply for a job, register for a conference, or reserve a hotel, and they'll never conduct lotteries or offer prizes, grants, certificates, or funding through email. So that gives you an idea of the scams that are being pulled [00:09:00] right now when it comes to the world health organization. So don't let your guard down everybody, these emails that are going out are a real problem. They've got fake one-stop shops for all of your pandemic needs. That's a problem as well. Just just be very careful where you go. I'm looking at some emails as well. They've got tricks and there are many of them are the same old tricks they've always been using. Don't fall for the tricks. All right. Stick around. When we get back, we're moving on again. We're going to talk about this new executive order from President Trump. Is it going to make us safer? You're listening to Craig Peterson here on WGAN and online Craig peterson.com. Craig Peterson: Hello everybody. Welcome back Craig Peterson here. You can find me on pretty much any podcast platform that's out there. One of the easiest ways is to go to Craig peterson.com/whatever your favorite podcast mechanism is. iTunes is kind of the 500-pound gorilla. They're not the 800 anymore. They're just 500 and you can get there by Craigpeterson.com/itunes. Craig peterson.com/spotify Craig peterson.com/tunein whatever your favorite might be, you'll find me right there. So let's get into our next kind of controversial topic. And this has to do with President Trump's ban. Now it went into effect on May 1st, so it's been around for a couple of weeks. It seemed to be something that was released kind of at the spur of the moment. And it has to do with cybersecurity and the critical infrastructure. Now, you probably know that I ran for a couple of years, the FBI's InfraGard webinar training programs, and we did a whole bunch of training on critical infrastructure stuff. That's really kind of the mandate for InfraGard, but critical infrastructure. Now, just look at all of the jobs with Colvid 19 that were considered critical. The critical infrastructure really encompasses most of the economy nowadays. Even law offices are considered critical infrastructure. He said with a chuckle. Now that can be a problem. It can be good. It can be bad. It really kind of all depends, right? But bottom line, when I'm talking about critical infrastructure, I'm talking about the infrastructure that literally runs the country. There's one of the most overused words in the English language, literally, but in this case, [00:02:00] it really does. We're talking about the infrastructure that controls our electric grid, the infrastructure that controls our telephones, our smart devices. Obviously the infrastructure that controls the internet, the infrastructure that controls our sewage systems, our water systems, the whole electric grid, all the way up to our houses. That is the major part of critical infrastructure. Obviously our roads are considered critical infrastructure and the bridges and, and all of the ways of maintaining them. That's all pretty darn critical because without those commerce comes to a slowdown, dramatic and maybe a grinding halt and people die. Think about what happens if a whole region loses power, which happened here, went back in Oh four, I guess, and I think that was the most recent time. It happened in a very big way in, [00:03:00] was it 86 up in Quebec? And the one in Quebec was because of a bit of solar activity and the one here, you know, I've seen attributed to a bunch of things. The most recent one was that. Our power outage was probably done because of a probe into our electric grid, looking to see if they could potentially hack it and it ended up tripping one of these sites, one of these major sites that are used for distributing electricity, and then that tripped another, tripped to another, tripped to another and before we know it, we had a major cascade failure. So all of that stuff is very, very critical. If, if you've been in a hospital, you know how much they eat electricity. Now, hospitals, of course, have generators for the most part, and that's an important thing for them to have, right? You want to be able to have power if the power [00:04:00] goes out. So, okay, I get that, and that's a very good thing. But at some point, if you don't have access to, let's say, the diesel to run the generators, or maybe they're natural gas generators and you can't run those. What ultimately can you trust if you're a hospital. Because if the whole region loses power, so let's say New England, we lost power in all of the new England states, including New York State, New York City, maybe New Jersey. So we're talking about a five-hour car ride in order to get beyond where this particular power outage occurred. That means even people that have generators are going to run out of fuel because they, the gas stations aren't going to work. Most of them don't have. Pumps. So the trucks can't really deliver it cause the gas station doesn't have electricity. They can't be on, they just don't know what's happening. So they're going to have to send trucks to New Jersey or someplace to try and pick up diesel. And if it's even broader to say we had another Carrington event, like what happened in the mid 18 hundreds where there was a major solar flare that knocked out everything in the country. Now back in the mid 18 hundreds that weren't such a big deal. Today it would be huge. So between those two, obviously having a more localized power failure is better. How about the sewage where it all backs up maybe into the streets? How about the water supply where we just can't get water. Because it shut down. So many of these devices are now part of our internet of things, and that's a real problem.  So President Trump signed this executive order that prohibits operators of the United States power grid to buy and to install any electrical equipment that has been manufactured outside of the US they're even going so far as to provide funding and finances to remove some of this equipment from our electrical infrastructure. You probably already know that we are not allowing these Chinese firms to build our new five G infrastructure or any of the equipment that's in it either. Then here's the code from the order. I further find that unrestricted acquisition or use in the United States of the bulk power system, electric equipment designed, developed, manufactured, or supplied by persons owned by controlled by or subject to the jurisdiction or direction of foreign adversaries augments the ability of the foreign adversaries to create an exploit vulnerabilities in bulk power system, electric equipment with potentially catastrophic effect.  I think he's right. We're seeing these power grids, water grids, et cetera, being attacked. And much of it's coming through the internet of things like keep warning people about, it's, it's really, it's just absolutely amazing. So let's go back. I went and checked in the news, cause I had heard about what had happened over in Israel. And this is May 7th okay, so this week, this is very, very recent. Israel is blaming the US for Iran causing a widespread cyberattack on Israeli water and sewage facilities during April. This was a report that came out from Fox News on Thursday, and according to the report, [00:08:00] Iran used American servers to hack into the facilities. A I've talked about this now for 20 years, and, this whole part of it just really bothers me. They used American servers. Most of the time when the bad guys are using American servers using American computers, what they've actually done is they have compromised a server. 20 years ago we were talking about how Al Qaeda was videotaping the beheading of Americans and distributing them worldwide using American servers. Isn't that amazing? It's shocking. It shouldn't be shocking anyways to all of us, but that's what they were doing. They were using servers that they had hijacked. Now here we are 20 years later and Iran is using these servers to attack. [00:09:00] We know that our servers here, our desktops are being used, they're being compromised and then use to do denial of service attacks. Many other types of attacks out there. So it looks like President Trump might have been a little bit ahead of the game here. I'm looking at, the article here that I'm seeing on the Jerusalem Post. Prime minister Benjamin Netanyahu addressed the issue at last year's cyber tech conference in Televiv saying that Iran is attacking Israel on a daily basis. We monitor it and prevent it every day. They are threatening and other ways. What is important is that every country can be attacked and each country needs a combination of defense and attack capabilities. Israel has such an ability. So think that through a little bit. I know here in the US we have the ability to attack back, no question about that. Now, I also found [00:10:00] online over at, Analytics India magazine online, and this is from a couple of weeks back, three weeks ago, cyberattacks on the critical infrastructure of India is a worrying trend. So let's see, we've got the US that we know has had the critic, our critical infrastructure tack. We know your Iran appears to be responsible for Israeli. Critical infrastructure attacks, and according to the prime minister, they're being attacked daily. We've got India, and here's another one. This is the Czech Republic. This is just a quick search that I did online to find out who's been attacked lately. And this is from April 20th so what about three weeks ago? Attempted cyber attacks against several hospitals and an airport in the Czech Republic show. The coronavirus pandemic has not slowed down the West digital adversaries. So the leaders over in the Czech Republic are saying that they were able to stop these attacks, but they're getting more highly sophisticated attacks all of the time. Czech's top cybersecurity agency has warned, expected imminent serious cyberattacks against us healthcare sector aimed at disabling computers and destroying data. So in many cases, it's ransomware. In fact, that's the number one threat right now against our businesses in the US, it's still ransomware. Can you believe it? It is still ransomware. We are still not protecting ourselves and our business. It just drives me nuts. And that's our, we'll do some more training about this in the next few weeks here. This is particularly problematic right now because we're, we are in the middle of a pandemic. We do have hospitals trying to treat patients and they are under attack and they are getting ransomware and some of these big ransomware bad guys out there. I've said, Oh, no, no, no, we're not. Going to, Hey, if we do take control accidentally of the hospital's computers, we're just going to release it right away. We're not going to hold them ransom, and yet they have been, so be very careful. Everybody, this is, this is not going away anytime soon. They are going to continue to attack us. So when we get back, let's talk about something fun here. Let's talk about what the James Dyson Foundation is doing for our kids. You're listening to Craig Peterson here on W G A N and online CraigPeterson.com/subscribe make sure you get my weekly newsletter so you keep on top of all of these new stories for the week, and I'll be on with Matt Wednesday at seven 30. Craig Peterson: Hey everybody, welcome back. Craig Peterson here on WGAN. I'm on every Saturday from one til three and I am so grateful you guys have joined me today and all of the people that have been signing up today from my newsletter, by the way, when you sign up, I've got. Three little special surprises that only don't even mention when you sign up. So we'll be getting those over the course of the next week or so. Some really great tip sheets, some tools that you can use in order to help make sure your home and your business is properly secured. And hopefully by now. they've started running my little features and those are going to be fantastic. I'm trying to generate a couple of weeks so we can put them up and keep them fresh. But it, it kinda goes into some details of, you know what you should do. So let me, I'm going to put one in here right now. Play one of these features. This one's on passwords. Just give an idea of what these are so you can kind of keep an eye, an ear out for them. I was going to say an eye, but it's obviously an ear. Have you ever heard the term poned? While you might have been poned? Hi, this is Craig Peterson here with a security blink about something known as powning. Poned means that your account has been the victim of a data breach. Your username and password have been stolen from a third party. Now there's an easy way to find out if your account login has been stolen. Troy hunt started and still maintained a website called have I been postponed? He's collected the records of almost 10 billion user accounts from the dark web. Think about that for a minute. If you have an online user account, the odds are that your account data is online, out in the dark web, and the bad guys are using the same information they're finding on the dark web to send you phishing emails recently that's included scareware emails that are threatening to release some information about you. If you don't pay a Bitcoin ransom to prove their point, they're including your email address and password they found online. I'm contacted by listeners every week because these emails truly are scary, but are best ignored. How do you find out if you've been a victim of a data breach? Although it's safe to assume that you have been, you can just go online to have I been poned.com. Troy will let you enter your email address and he will search his database to see if your account information has been stolen. So what should you do? Get one password. It's the best password manager I've ever found. Use it to automatically generate a new password for you. For every online account, you have. One password will also automatically check to see if your account is listed on have I been pwned. To find out more about pwned accounts and password management and to find out how best to use them. Visit Craig peterson.com/compromised. So that's what we're doing, putting them out. I think that sounds pretty good. I heard it sounds really good. I'm thinking of the future ones, I'm going to do it a little bit less scripted. It just sounds too highly produced. I don't know what you guys think. Let me know. Just email me@craigpeterson.com I love to get a little bit of feedback from you. Well, let's get into our friend here, James Dyson. Now, in case you don't know who this is, James Dyson, that's spelled D. Y. S. O. N. He's a British inventor, and you probably know him best via his vacuum, the Dyson vacuum. It's really kind of a cool thing. Definitely overkill, but this thing works on the principle of cyclonic separation. And they used some of the similar technology too that Dyson did in order to make some very cool bladeless of fans that you can get. I really liked these things. They're absolutely amazing. He has designed a whole bunch of things. I'm looking right now at his Wikipedia page, and of course, they've got a picture of his bagless Dyson vacuum cleaner, which is really what got him into most homes, most people to understand, but he has been very, very big in inventing things over the years. I like his air blade hand dryer, which you will see at many bathrooms, probably more of them as you go forward. It does use ultraviolet light in order to clean the air. It doesn't spray it all around. I do not like and I have never liked the air dryers and bathrooms. It makes the spread of germs inevitable. It is a very, very bad idea and yet. So many people just think it's fantastic, right? So much easier. We don't have, to use paper towels, which are frankly much better. They spread the disease a lot less. So the Dyson air blade is a very, very cool, hand dryers, kind of like a squeegee. Air to remove water rather than trying to just blow it all away or evaporated with heat very fast drying, a lot less energy and safer too for us in this COVID-19 day. Anyways, let's get into what he's done right now. He's trying to encourage kids to do a little bit of experimentation. He has this fantastic PDF that you can download by going to the James Dyson Foundation website that you can just search for online, James Dyson, DYSON foundation. Now a few, our parent, [00:06:00] grandparent, if you're homeschooling because there's no more school for the year, or you're homeschooling because it's just a great thing to do. You're gonna want to check this out. It would have been handy when my wife and I were homeschooling all of our kids as well, but he's got these challenge cards is what he's calling them, and there are a total of 22 science challenges and 22 engineering challenges. Yeah. It's just so cool. One of these, the first one reminds me of when I was a kid, cause I remember doing this in school and this is how to get an egg to fit into a bottle without breaking it. Now, back then when I was in school, of course, it was a milk bottle, but what they're doing is they want you to get a glass bottle that has a mouth that smaller than the egg. You're going to put that egg into a glass of vinegar and make sure it's completely covered.  So within two days, that egg is going to be very rubbery. Do you remember doing this? You guys ever done this? Then you heat the bottle in hot water. Obviously make sure that you remember a taut, okay. Use a tea towel and your handle it, and then rest the egg on the neck of the bottle. You don't want to put it so the narrow end is down over the mouth of the bottle. Then as the Air inside cools down, it's going to contract. Right. Expand contract, right as you heat and cool. So. The bottle is going to contract a little bit. The air is going to contract a lot. And you're going to have a vacuum inside this bottle, so it's going to suck the egg inside. So cool. And then the card goes into some detail. How does it work? It talks about the protein and what kind of acid is in the vinegar and what ends up happening. It actually [00:08:00] changes the chemical compound of the egg, which is what makes it rubbery. They've got this underwater volcano thing, which is so cool. This is a colorful underwater volcano that you can make very simple, again, ping pong balls and making them float using a hairdryer. It talks about the Bernoulli Bernoulli effect, which is, you remember I first learned about when I was starting to work on these new hard drives that had just come out and how har, how the heads floated using. Bernoulli a fact, a balloon, kebabs. Can you put a skewer into a balloon without popping it? So they explain how that works, what to do, what not to do. Liquid densities, just a whole ton of them. A geodesic dome is their first engineering challenge. Let me see if I can pull that up on my screen because this is pretty cool to make. Make sure you grab this, send it to your kids, grandkids. Use it yourself. Measuring the speed of light weather balloon. How to make a paperclip float. Yeah. Surface tension. Right. Skipped, fire extinguisher, scared pepper, dancing raisins that so many cool things. A lava lamp. I've always thought those were the coolest things. Did you know that some of the best random number generators out there right now are actually using lava lamps? A whole bunch of them. The visible link and then the Geodesic dome is you're using these jelly sweets and cocktail sticks and putting them all together. And how is it done? Talks about Buckminster fuller. I just love this stuff. I don't know about you guys, but it's so simple. Marble runs the kids can make, and it's where marble is running down the outside of a box and how you guided spaghetti bridges. See, all of these are cheap, strong as this drinking [00:10:00] straw. Not the crappy paper ones, but a real drinking straw. Electric motors. Yeah. Anyhow, check it out online. Of course, there's a link to it as well @craigpeterson.com you can go there. You can see all of this week's articles, and if you are a subscriber to my email list. You will already have it in your mailbox, should have gone out to this morning. So double-check your email. If you did not get it, just send me an email to me@craigpeterson.com that's Peterson with an S O N.com and just ME. Right. Me, it's me and Craig peterson.com and I'll be glad to double-check as to why you didn't get it. Hopefully, I didn't get caught in a spam box somewhere cause we send out thousands of these things every week. And you never know if someone, if people don't open them, I don't know if he knew how this works, but if people don't open them, like on Gmail, Google mail, if they're not, people don't open them. They assume, Oh, nobody's interested in this. And so it gets a lower priority until all of a sudden Google thinks, Oh well. This must be spam because people aren't opening it. So make sure you open it and download any graphics that are in there. Cause that tells Google and everybody else that, Hey, you care about this email. If you turn off the remote images, which is what I normally do personally. but when I get a newsletter, I always make sure to turn it back on. so if you got the images, then Google or AOL or Hotmail or office who 65 whatever you're using will know that it is a good email. It's valid. All right. Stick around. When we get back, we're moving to be on we're going to talk a little bit about Microsoft teams and some phishing that's been going on. You're listening to Craig Peterson here on W G A N. Craig Peterson: Hello everybody. Welcome back. Craig Peterson here on WGAN online and craigpeterson.com. We've been covering a lot of stuff this show today. We just talked about these challenge cards and if you're interested, if you didn't get that URL, I'm going to give it to you again. I love these things are great for your kids, grandkids coming over for the day, whatever it might be. Go online and go to either look for James Dyson's foundation or just go to my website craigpeterson.com. You'll find it there under the radio show, but the James Dyson Foundation is who published these things they're absolutely phenomenal. We also talked about President Trump's executive order banning foreign electrical equipment from getting into our grid. Looks like they're trying to remove equipment that's already there. After the attacks that have been mounted all around the world against different [00:01:00] countries is no time to let your guard down. We've got Corona fraud in a very, very big way still, so we talked about some of that, what that's all about, and telecommuting in a post-COVID 19 world, what does that look like? How is that going to affect our businesses, our lives, our jobs, et cetera? So if you missed any of that, you can just go online to Craig peterson.com check the podcast and you can listen to it right there. I've also been trying to put them up over on YouTube and put them up on Facebook from time to time. I'm going to get better about that. I absolutely have to because we've got to get this message out to everybody, and if you have shared my newsletter with friends or some of these webinars I did. Two dozen over the course of a couple of weeks if you shared any of them. I just want to thank you guys so much for doing that. This is such an important thing for me to get the word out. That's what I've been trying to do for. Decades now because I got nailed as a small business owner by one of these pieces of nasty where there was out circulating at the time, and I really don't want it to happen to you or anybody else. And it really upsets me when I see some of these advertisers who are deceiving people. Just this week I broke down one of these ads I was hearing for VPNs. And every word they were saying was correct. But if you get into like the legal definition, if you're sworn in, it's the truth, the whole truth and nothing but the truth, right? It's not what it's supposed to be. What does that mean? Well, the truth, you know? Okay. So did you rob that store? No. Okay. That's the truth of the whole truth might be, no, I did not Rob that store, but I heard Jane robbed the store, or I know Jane robbed this store or that would be the whole truth. So they, they're talking about their VPN product. And they're talking about how it can keep your data away from prying eyes. Well, yeah, it's kind of true, but it also exposes you to even more prying eyes. You see what I'm talking about when I say not the whole truth. So that's why I've been doing all of these free little training and also been doing lots of stuff for some of the paid courses and training too, because we've got to help people understand, and that leads us to what we're going to talk about right now, which is Microsoft teams. And now Microsoft teams are not bad. It's software that you can get as part of your now called, [00:04:00] Microsoft three 65 subscriptions, which can be good, right? And teams are what you need in order to have collaborative work and to be able to do collaborative work. But just as a quick word of warning, the only collaboration system out there right now that has full-audibility and all of the features that are required by some of the more advanced regulations is WebEx teams. But anyways, on all of these fronts from the Microsoft teams through, you might be using Slack, which is another very popular one, and even WebEx, but we're seeing a whole lot of phishing emails, and there's a warning that just came out here this last week that. People, particularly people who are working in industries such as energy, retail, and hospitality. There are some hackers out there right now that are attacking people specifically pretending they are from Microsoft teams. So they're trying to steal the access credentials of employees who are working from home. And what we've been finding is that many of the people who are working from home right now are. You know, they're, they're not being supervised by the security people. They're using a home computer. It may or may not be up to date. It may or may not have reasonable security precautions on it. It can be a real problem. And when they are getting an email like this, if you ever get an email that looks like it's from Microsoft or looks like it from a vendor that you've been using. If you're in the office, you might lean over to somebody else and say, what do you think of this email? Do you think this is legitimate? Or you might report it to your people, your security people, et cetera. But we're finding with people working from home that they're not double-checking it. And so they're clicking on a [00:06:00] link. They think, Oh my gosh, I'm not using Microsoft teams properly, or I mess something up and there's something I have to do. I got to recover this. I got to figure this out. And in fact, what it is, is that the bad guys out there that are trying to hack you realize what it is that you're trying to do, which is get, just get my work done, right? Just get the software working. So they have been directing attacks to the people. That is a little bit more ignorant in some of these ways. All right. Now at this point, it looks like most of these attacks are not highly targeted. In other words, it's not spearphishing. So it goes right back to what I was talking about earlier. Those emails that we were getting from the Nigerian Prince, right? They are general. So they're unlikely to mention your username and Microsoft teams, even your company. They are just generic and they can be sent to anybody. And so the hackers have taken a list of different companies and what businesses they're in and have been trying to direct them to those businesses. Now, the URLs that are in these, oftentimes we're finding that they. Are using multiple levels of URL redirect, and the idea behind that is to throw off these malicious link detection tools that are out there and to hide the actual URL of the final domain that's being used to host the ultimate attack. Isn't this something. These people are doing. So I did some training here on using Cisco Umbrella, which is a product that we sell, but you can buy directly from Cisco. It is specifically designed to help prevent these types of attacks, and I think it's really important that everybody use that installs it right. Get the free version if that is what you need. If you're a business, you should talk with me because there are special business levels that are not offered on the umbrella website, but special business versions that allow a lot more tracking and a lot more granular control. But make sure you have this in place because even with the multiple redirects, the odds are high that Cisco umbrella is going to be able to attack that. All right. So one message is impersonating the notification that's received when a coworker is trying to connect with you or contact you via teams. The other one is claiming that the recipient has a file waiting for them on Microsoft teams, and the email footer even has legitimate links to. The Microsoft websites, you know, Microsoft teams, application downloads, et cetera. And in one of the attacks, these phishing emails containing a link to a document hosted on a site used by an email marketing company. So we have to be very, very careful. And especially now we're, we're working more at home. We are going to be continuing to work more at home, move most of us anyway, and we are using these collaboration tools and maybe you don't have access to your normal texts of people that you would text support people that you would have access to. So double-check all of that. Well, when we come back, we're going to talk about the biggest threat. To the small, medium enterprise space. You're a small business, your small office, your home office, what it is, what those numbers look like, and what you can do about it. And we will be back in just a couple of minutes here. This is Craig Peterson, you are listening to me on W G A N or online at Craig, Peterson.com stick around. We'll be right back. Hey, welcome back everybody. Craig Peterson here. So glad to have you guys. I really enjoy helping out and I love getting those emails you guys send to me. You're so kind. They're just on some of the compliments and some of your suggestions. It's just fantastic and you can reach me directly. By sending an email to me@craigpeterson.com now, I get a lot of emails, particularly lately, so if it takes me a little bit to get back to you, I apologize in advance, but we do try and get back to all of the people who reach out, but you know, that's not always possible. Just a matter of life, I guess, in this day and age. All right, so let's move on to our next topic for today, and that has to do with the biggest threat out there right now for the small business space. And I was looking at some numbers here during the break. I'm trying to [00:01:00] figure out, so, so what is. Going on. We, we've talked a lot about phishing. We talked about what was just happening here in some of the online space. Things you need to look out for and what, what we're really talking about here when we call talk about small business, the biggest threat is. Ransomware to realize that. How long has ransomware been along? Been around? Excuse me. How long has it been out there? How long has it been attacking us? We have some statistics out there. I'm looking at right now from health net security saying that 46% are small, medium businesses have been targeted by ransomware, and 73% have. Paid the ransom. Now, paying the ransom can be cheap. It can be expensive. It really depends. Of course, the FBI suggests you don't pay a ransom because of two reasons. One, it doesn't guarantee you'll get your data [00:02:00] back. In fact, half of the time when a Ransom's paid all of the data is not. Recovered. And the other reason is it shows the bad guys who will pay ransoms, which means, Hey, listen, guys, you guys are paying a ransom.  Maybe we should go after you again because unfortunately, many of the businesses that have been hit by this stuff don't properly update. their security and those are the companies that ended up coming to me. Right? They should have come before the ransomware hit, not after the ransomware hit and not after they had a second problem. You know, if, if you've got somebody who's providing you with its services. And you have been, you know, ransomed. Don't go back to them to try and fix the problem. It's like, well, who was it Einstein that said that the same thinking that created a problem cannot solve the problem. And we've seen that again and again and again, but paying the ransoms. Here's what it costs right now. 43% of SMBs said they've paid between 10,000 and 50,000 to ransomware attackers. 13% said they were forced to pay more than $100,000 now, I can guarantee you any SMB out there, well, if you're like 500 employees. Huh? It's going to cost you more than a hundred thousand. But, uh, you know, if you are a company that has less than a hundred employees, it's not going to cost you more than that. Not even close to it, but paying the ransom doesn't guarantee anything. If you are a bigger company, we're seeing the average cost of one of these attacks being over a million dollars, because if you're trying to recover, you're trying to do the. Great. You got to notify all of your customers, your customers, find out that you've been hacked and that you had ransomware, you had the lost business while you were down. You [00:04:00] have a lost reputation after you get back. Okay. It's just absolutely amazing. Now. Businesses that are in the B to B space like mine, right? I'm, I'm a business to business. In other words, my services, my security services, the hardware, everything. We're selling to businesses. I really don't deal with consumers, although we've certainly helped a lot of consumers out there, listen to the radio show, but the businesses that are in the B2B space are. Saying that about 80% of them, this is self-evaluation. 80% of them are prepared for an attack to some degree or another. They've at least taken some preparatory steps. People, these businesses that are selling to individuals. In other words, B to C, business to consumer, it's about 20% less. All right? It's crazy. 28% of SMBs admitted that they do not have a plan to mitigate a ransomware attack. So it's very important to get all of this stuff together because the bad guys are coming after us. You've got to have a plan. You've got to prevent the attack. So what do you do? Since ransomware. It is right now really the top threat it gets in via phishing attacks. It gets in a lot of different means, but it's really a saran somewhere. That's the bottom line. I would suggest something here because I know you guys. It is so frustrating trying to do updates. It's even more frustrating when you install an update and it breaks something. Right. And frankly, the update thing comes up in the middle of doing something. You say, Oh, I'll do this later. So you put it off. Hopefully, you're running the pro version of Microsoft Windows, not the home version that doesn't let you do much of them put off. And then they'd remind you the next day, Oh, I gotta do this. I gotta remember to do [00:06:00] this. And then you delay it. And in my training, I talk about what the best delays are to use, depending on what kind of business you are, but you gotta kind of figure that out. What are the best delays, uh, between the time Microsoft tells you that you should do it and, and when you absolutely need to do it? So you're sitting there and saying, ah, last time I did this, I had problems and took me a day to recover and I lost all of that work and I don't really know what I'm doing right. I don't know if I should legitimately install it or not. Right? Have you guys had those questions? Yeah, I bet you have. Send me an email me@craigpeterson.com if you've ever had any of those types of questions go through your mind because I think it's normal. Those are the same questions that go through my mind, my team's mind. So what we end up doing, of course, is doing a bunch of online research, at least we understand a little bit about what needs to [00:07:00] be done and how to do that sort of evaluation, right? We're kind of security professionals, so I get it, right? You're sitting there wondering, what should I do? So because of that, let me tell you the secret. Cause it really is a secret. Obviously try and stay up to date. Obviously have windows defender turned on and UpToDate, as UpToDate as you can get it, but I mentioned it in the last segment and if you want more details, go back to the last segment. You can find that online@craigpeterson.com under my radio show. But listen to what I had to say there because probably the best thing you can do. It installs and uses Umbrella. Cisco umbrella is available for free. There are home versions, there are family versions, there are paid versions. They do not sell any of the, you know, the real business versions on their website, and you can always email me@craigpeterson.com if you have some questions about which one's best for you. But what we deal with typically is the enterprise versions. I'm even using the enterprise umbrella. That my company sells at my house, right. In order to protect everything appropriately. But what happens with ransomware is it has to call home. Usually, when malware gets onto your computer and it establishes a foothold, one of the first things that do is call home. So it calls home and says, okay, I've got this computer. What do you want me to do? And the more modern ransomware will give lists of the files that you have on your computer. He liked that. And so it asks, Hey, listen, the files on your computer are this, that, and the other thing. So a bad guy, I'll look at the names of the files on your computer, and if it's interesting, they'll get on your computer. They'll poke around a little bit. And that's why there's such a variant in how much the ransom is. Sometimes they'll demand multimillion-dollar ransoms for the data if they think that you might be worth it. If you are a town, for instance, you're a city like Atlanta. Look at this. They've been ransomed what, two or three times we know of. So the first thing it tries to do is call home. The first thing some of this phishing email does is try and get you to one of these sites where you can get the ransomware. Umbrella, Cisco Umbrella is designed to stop both. It's available for free. Install it. Now I have a course on it and I may be giving that course again. An absolutely free course. We'll see soon, so I'll make sure on my email list so you get it, Craig peterson.com/subscribe. Craig Peterson: Hey, welcome back everybody. Craig Peterson here. Hard to believe the time is almost up, but you know, because that's the way that

Hoy en Oigamos la Respuesta: puntos blancos uñas, concreto, cola perros, Richard Buckminster "Bucky" Fuller, eliminar el tiempo. Búsquenos en: Facebook: https://www.facebook.com/oigamoslarespuesta/ Whatsapp: (+506) 8485 5453 Web: https://www.icecu.org Youtube: https://www.youtube.com/channel/UC05FzHF-kCAa82SmrOGBZ8w Envíenos sus preguntas al apartado 2948-1000 San José, Costa Rica. Llámenos por teléfono (+506) 2225-5438 o 2225-5338. Envíenos un correo electrónico: icecu@icecu.org

Hoy en Oigamos la Respuesta: puntos blancos uñas, concreto, cola perros, Richard Buckminster "Bucky" Fuller, eliminar el tiempo. Búsquenos en: Facebook: https://www.facebook.com/oigamoslarespuesta/ Whatsapp: (+506) 8485 5453 Web: https://www.icecu.org Youtube: https://www.youtube.com/channel/UC05FzHF-kCAa82SmrOGBZ8w Envíenos sus preguntas al apartado 2948-1000 San José, Costa Rica. Llámenos por teléfono (+506) 2225-5438 o 2225-5338. Envíenos un correo electrónico: icecu@icecu.org

EPISODE #321 Carbon 60- The Miracle Molecule When three scientists discovered the Carbon 60 molecule in the mid-eighties, they may have unlocked the door leading to dramatic human life extension.  GUEST: Chris Burres is an engineer who confirmed findings on Carbon 60, a Nobel Prize-winning technology originally meant for military defense, now sought out by global mega-corporations.   SUPPORT OUR SPONSORS!! PLEASE SUPPORT OUR SPONSORS! C60EVO.COM The Secret is out about this powerful anti-oxidant. The Purest C60 available is ESS60.  Buy Direct from the SourceUse the Code RS1SPEC for special discount. Strange Planet's Fullscript Dispensary - an online service offering hundreds of professional supplement brands, personal care items, essential oils, pet care products and much more. Nature Grade, Science Made!   Life Change and Formula 13 Teas  All Organic, No Caffeine, Non GMO!  More Energy!  Order now, use the code 'unlimited' and your first purchase ships for free.

How can we design for a regenerative future? “I like to think of the moment we are in like the Millenium Falcon in Star Wars; we need to go sideways to get through the window of opportunity before it closes.” ~ Amanda Joy Ravenhill In this episode Amisha meets Amanda Joy Ravenhill, Executive Director of the Buckminster Fuller Institute. Amanda shares her approach to navigating what she calls ‘the awkward era' that we find ourselves in now. She talks about taking the long view towards a regenerative future, and introduces us to a dazzling array of projects - from agroforestry to kelp farming  - that offer win/win solutions to the intertwined issues of climate crisis, biodiversity loss, food security and economic security.  Amanda shares with us the remarkable story of Buckminster Fuller's early years and his rise to prominence as a whole systems design thinker as early as five years of age. She also shares her personal story -  how growing up as a “third culture kid” and living in many different parts of the world during her childhood has shaped her work at the systems level, and how living in community nurtures and supports her in that work.   Together, Amisha and Amanda speak about the importance of metabolising the anger, grief and anxiety that is provoked by the crises we currently face on a global scale.  Links from this episode and more at www.thefutureisbeautiful.co   

Marshall Lefferts is the Founder and Director of the Cosmometry Project, Board Member of the Resonance Science Foundation and President from 2006 to 2019 and Adjunct Faculty of RSF’s Resonance Academy. He was the associate Producer of Thrive – What On Earth Will It Take? and Visual Effects Co-Director of Thrive II (to be released in 2020), He was former Co-Director of the Foundation for Conscious Evolution, and a lifetime member of the Buckminster Fuller Institute and Chapel of Sacred Mirrors. He is the author of the new book Cosmometry: Exploring the Holofractal Nature of the Cosmos. In this episode we discuss: The work of Buckminster fuller Geodesic Dome The Nature of reality What is “Cosmometry” Sacred Geometry vs Cosmometry The work of David Bohm Why we didn’t invent music we discovered it The work of Richard Merick – The book Interference The Next Octave The Thrive Documentary Seeking new technologies to positively effect humanity Realizing the power of our worldviews The shift of the scientific worldview Why the universe is inherently superabundant Why there is no agreement where consciousness comes from Roger Nelson Episode 88 The Noosphere The Heart Math Institute The P.E.A.R research LAB at Princeton university The feeling body What humanity needs to do to shift to the next octave and to a world of peace Barbara Marx Hubbard “Normalizng cosmic consciousness.” www.mattbelair.com/ & www.patreon.com/mattbelair Marshall's Website: cosmometry.com/ Support the show for as little as $1 Here:

The interview starts at 42:15   Marshall Lefferts joins us for the release of his massive tome - Cosmometry - Exploring the HoloFractal Nature of the Cosmos. We chat about the Unified Physics Model of Nassim’s, the plank scale, the music scales, sacred geometry and how its all connected. We also get into Buckminster Fuller’s work and the vector equilibrium, the zero point field, electromagnetism, spiritual experiences and his own journey through the decades towards this moment.   Check out this amazing book and website below   http://cosmometry.com/    http://www.cosmometry.net/landing?tags=what-is-cosmometry   In the intro we chat about an incredible dream Synchro (ripplestick) told at Contact at the Cabin, and we read some quotes about education from the Octopus of Global Control book. Graham does a brief geoengineering segment. And we talk about next years Contact at the Cabin.   See the links below for stuff we chatted about during the show and the intro:   Contactatthecabin.com    https://agupubs.onlinelibrary.wiley.com/doi/full/10.1029/2009GL039209   https://www.aircrap.org/2019/02/05/geoengineer-alan-robock-prefers-nozzles-to-spray-chemtrails/    https://www.bfi.org/    https://resonancescience.org/    Please help support the show…. Grimerica’s DoBeDoBeDo List: Grimerica is fully and solely listener supported. We adhere to the Value for Value model.  0 ads, 0 sponsorships, 0 breaks, 0 portals and links to corporate websites… just many hours of unlimited content for free. Thanks for listening!!   https://www.13questionspodcast.com/ Our New Podcast - 13 Questions   Join the chat / hangout with a bunch of fellow Grimerican’s  www.grimerica.ca/chats   1-403-702-6083Call and leave a voice mail or send us a text   Support the show directly http://www.grimerica.ca/support https://www.patreon.com/grimerica     GrimericaFM  https://s2.radio.co/s053ed3122/listen   Check out our next trip/conference/meetup - Contact at the Cabin     Leave a review on iTunes and/or Stitcher https://itunes.apple.com/ca/podcast/the-grimerica-show/id653314424?mt=2# http://www.stitcher.com/podcast/the-grimerica-show    Sign up for our newsletter http://www.grimerica.ca/news Leave a comment, ideas and guest/topic suggestions under any episode or blog http://www.grimerica.ca/   SPAM Graham = and send him your synchronicities, feedback, strange experiences and psychedelic trip reports!! graham@grimerica.com InstaGRAM  https://www.instagram.com/the_grimerica_show_podcast/    Tweet Darren https://twitter.com/Grimerica   Connect through other platforms: https://www.reddit.com/r/grimerica/  https://gab.ai/Grimerica    Purchase swag, with partial proceeds donated to the show www.grimerica.ca/swag Send us a postcard or letter http://www.grimerica.ca/contact/ Thanks to Wayne Darnell for help with the website. http://www.darnelldigitalink.com/ http://www.lostbreadcomic.com/ link to Napolean Duheme's site  Felix’s Site sirfelix.bandcamp.com   Christmas Carol Video   MUSIC Grimerica Theme - Lock & Key   Knock Knock - Broke for Free Nostradamus’ Lottery Ticket - Sir Felix Ortega II

“If the armies of the world now numbering 22 million could be redeployed in planting in the desert, in eight years 100 million people could be rehabilitated and supplied with protein rich food, grown from virgin sand. If we could accept the challenge, and make that a One World Purpose, this would unite East and West and be the scientific and physical answer to this world’s dilemma.” — Richard St. Barbe Baker”     Have you ever stopped to think if what you’re doing is sustainable?   As stewards of the environment, we need to ensure a world of peace and prosperity for people and the planet. But how do we do this? What does it take to create a systematic change in order to achieve a sustainable world? How can we utilize our resources to create a positive global impact?   To help the world run better and improve people’s lives, global leaders through the United Nations developed a bold vision that’s widely gaining attention and interest both from public and private sectors, and that is the 17 Sustainable Development Goals. Join me today as I talk about redefining leadership for a sustainable world. Redefining leadership starts by addressing the number one vision for all leaders, which is the UN’s SDGs. I’ll also discuss the things that leaders can learn from nature about leadership that can help us redefine our understanding of it for a sustainable world. As well as the most important thing that a leader must work on to effectively attain these goals. To hold this vision, we need to allow nature to support us and look within the natural world to find answers on how we need to be doing things differently and working together to create harmony.   In this episode, I talked about: The #1 one vision for all leaders in today’s world The starling analogy and what we can learn from nature about leadership that can help us redefine our understanding of it for a sustainable world The collective vision of peace and prosperity and the United Nations Sustainable Development Goals What it really means to become a leader and working on one's self The most important thing that a leader should work on The natural world as a mirror of reflection for the conflicts that we are facing internally within our inner landscape and nature. How protesting is causing disturbance to others and disruption to the system The fundamental concept of interdependency between nature and humans The awareness that we are all capable of creating change   Buckminster once said, “We do not create a new world by focusing on the old or destroying it. Instead, we should focus on building the new”. When we collectively come together, it is possible to make the world a better place for everyone now without destroying the possibilities of the next generation. Now, let’s get to work and make it happen!   Additional Resources: Thinking in Systems by Donella H. Meadows My Life My Trees by Richard St. Barbe Baker If you enjoyed this, check out episode 115: Nature as a Catalyst for Transformational Change

Uplifting Humanity’s consciousness through socially responsible businesses. Dame Doria (DC) Cordova is a highly successful entrepreneur who’s passion is to help others achieve their own success. She is the Owner of Excellerated Business Schools® a global organization with over 118,000 graduates. Her Money & You® program has inspired some of today’s best known business education and wealth experts, and has touched the lives of millions. Just the tip of the iceberg: *There is no such thing as a solo entrepreneur *Importance of having mentors *Results that speak for themselves *Know Yourself! *Always be emotionally sober when making major decisions *Deserve-ability Doria (DC) is a humanitarian, philanthropist, and author. She is the Global Business Developer for the world’s leading solar architect, Huang Ming, who created the only Solar Valley and city in the world. DC is a Mentor of Nurturing through her work with high-level entrepreneurs and business leaders. She is a “Connector” with a special gift for bringing together diverse successful Social Entrepreneurs from around world. The essence of her work is to not only focus on the bottom line and profits but also to offer products and services that add value to humanity. She is the only Latin woman that was part of the group of pioneers, led by Marshall Thurber and Bobbi DePorter of http://www.Supercamp.com, that began the development of the transformational, experiential, entrepreneurial training industry. She inherited the work over 33 years ago which has now expanded to what it’s today through countless partners, associates, teams, graduates and the support of many. Her purpose: to uplift humanity’s consciousness through socially-responsible businesses. Her mission: to transform educational systems around the world and eradicate poverty and hunger. Links Access to Cash Course Access to Cash Book Global Excellerated Business School Money and You .com You Tube OptionDownload.

Uplifting Humanity’s consciousness through socially responsible businesses. Dame Doria (DC) Cordova is a highly successful entrepreneur who’s passion is to help others achieve their own success. She is the Owner of Excellerated Business Schools® a global organization with over 118,000 graduates. Her Money & You® program has inspired some of today’s best known business education and wealth experts, and has touched the lives of millions. Just the tip of the iceberg: *There is no such thing as a solo entrepreneur *Importance of having mentors *Results that speak for themselves *Know Yourself! *Always be emotionally sober when making major decisions *Deserve-ability Doria (DC) is a humanitarian, philanthropist, and author. She is the Global Business Developer for the world’s leading solar architect, Huang Ming, who created the only Solar Valley and city in the world. DC is a Mentor of Nurturing through her work with high-level entrepreneurs and business leaders. She is a “Connector” with a special gift for bringing together diverse successful Social Entrepreneurs from around world. The essence of her work is to not only focus on the bottom line and profits but also to offer products and services that add value to humanity. She is the only Latin woman that was part of the group of pioneers, led by Marshall Thurber and Bobbi DePorter of http://www.Supercamp.com, that began the development of the transformational, experiential, entrepreneurial training industry. She inherited the work over 33 years ago which has now expanded to what it’s today through countless partners, associates, teams, graduates and the support of many. Her purpose: to uplift humanity’s consciousness through socially-responsible businesses. Her mission: to transform educational systems around the world and eradicate poverty and hunger. Links Access to Cash Course Access to Cash Book Global Excellerated Business School Money and You .com You Tube OptionDownload.

Tom Moroz artfully connects the dots between grass roots and horticultural gardens, Burning Man, the Buckminster Fuller Organization, the Global EcoVillage Network and Stonehedge Gardens, a local node of a global network. Resource links on https://www.sustainabilitynow.global/?p=509

Buckminster Fuller’s expression of minimalist design in an automotive concept that never took off even though it was supposed to fly. The Dymaxion proved both unusual and deadly.

Scott donates his body, Jill goes ga-ga over A Star Is Born, and a little-known bricklayer makes an historic discovery!

The Fly’s Eye Dome is a creation of American designer, inventor, and theorist R. Buckminster Fuller, and was originally intended to provide economical, efficient housing.

Jaime Snyder is an educator, writer, filmmaker and singer-songwriter; co-Founder of the Buckminster Fuller Institute; and as Fuller's grandson, studied and worked with him until his passing in 1983. Jaime has also developed, produced and facilitated educational programs throughout the US most recently offering a workshop he calls Trimtabbing."   Support The Show

Interview starts 22:10   Randall Carlson is back in Grimerica for another long uninterrupted chat, this time focusing a bit more on climate change. We touch on the KT impact, Toba, exogenically driven change, long climate cycles going way back, excellerated speciesiation, Tunguska and Carrington events. We also chat about the dogma of the man made climate change alarmists, the massive fluctuations in the past 20,000 years, ancient geometry, and the mega fauna extinction. We even get into the public education system at the end….   Check out all of Randall’s work and use coupon code Grimerica to get 33% off. Please support Randall and his important work. #AlltheRandallyoucanHandle   http://sacredgeometryinternational.com/   We make it a shorter than normal intro… we discuss climate change a bit, share some listener feedback and social media. See the links at the bottom for how to support the show. Thanks to Cyrus, a friend of the show for helping us out with this one.   The links below are for stuff we chatted about during the chat and the intro:   https://grahamhancock.com/    http://www.grimerica.ca/bonus-grimerica-joins-in-on-den-of-lore-for-john-anthony-west-special-with-randall-carlson-duncan-trussell/  http://www.grimerica.ca/131/  http://www.grimerica.ca/129/  http://www.grimerica.ca/carlson2/  http://www.grimerica.ca/carlson/   http://www.grimerica.ca/davidson/  http://www.grimerica.ca/easterbrook/    http://www.grimerica.ca/ep149/ education ep with David Rodriguez  http://www.grimerica.ca/ep171/ space exploration ep with Emily Lakdawalla    https://www.bfi.org/ Buckminster Fuller http://www.weathermodification.com/   https://www.abebooks.com/book-search/title/gothic-cathedrals-sacred-geometry/    http://www.fdrpodcasts.com/#/3614/the-rise-of-the-daycare-generation  http://geocosmicrex.com/    https://www.youtube.com/user/YSIproductions    Please Help support the show. Grimerica’s Honey DoBeDoBeDo List: !! –Grimerica is fully and solely listener supported. We adhere to the Value for Value model.  0 ads, 0 sponsorships, 0 breaks, 0 portals and links to corporate websites… just many hours of unlimited content for free. Thanks for listening!!   Join the chat / hangout with a bunch of fellow Grimerican’s http://www.grimerica.ca/hangout   Leave a Voicemail http://speakpipe.com/grimerica Leave a review on iTunes and/or Stitcher https://itunes.apple.com/ca/podcast/the-grimerica-show/id653314424?mt=2# http://www.stitcher.com/podcast/the-grimerica-show    Sign up for our newsletter http://www.grimerica.ca/news Leave a comment, ideas and guest/topic suggestions under any episode or blog http://www.grimerica.ca/   SPAM Graham = and send him your synchronicities, feedback, strange experiences and psychedelic trip reports!! graham@grimerica.com InstaGRAM  https://www.instagram.com/the_grimerica_show_podcast/    Tweet Darren https://twitter.com/Grimerica   Purchase swag, with partial proceeds donated to the show www.grimerica.ca/swag Send us a postcard or letter http://www.grimerica.ca/contact/ Thanks to Wayne Darnell for help with the website. http://www.darnelldigitalink.com/ http://www.lostbreadcomic.com/ link to Napolean Duheme's site   MUSIC Grimerica Theme - Lock & Key Day Bird - Broke for Free Over Easy - Broke for Free

Another visit with our favorite through hikers … … from a third of the way through their quest to complete the 2000 mile Appalachian Trail. Wade “Nutshoe” Bastain, Bucky “No Name, Buckminster” Kellorg, and their fellow Eagle Scout and hiking companion “Bear” join us from southern Virginia to relate their latest adventures along the Appalachian trail. […] The post Scoutmaster Podcast 346 – On The Appalachian Trail Again appeared first on Scoutmastercg.com.       

Notable therapist and mother of the host Dayna Guido is That Old Pod's special guest this week. Discussion starts with some background into why she became a social worker, some best practices for working in the field, methods that lay people can use everyday in their relationships. Covers ideas such as managing one's time and interests and provides some tools for staying happy and enjoying life. Show Notes:What is a child care worker?What do criminal defense attorney’s do?National Association of Social Work (NASW) Code of EthicsWhat is a social worker?What do psychologists do?The Office Toby counseling session with MichaelTrinity Place, Asheville runaway shelterNorth Carolina Department of Social Services (DSS) in Asheville"Body keeps the score: Brain, Mind, and Body in the Healing of Trauma” by Bessel van de KolkPercentage of people diagnosed depression/ADHD Brain primed to dwell on negative eventsWhy use a sensory deprivation tank?Jean-Louis Gassée on empathy and customer serviceHow synchronized swimmers look viewed from under waterThe evolution of research on Malcolm Goodwill’s 10,000 hours to mastering a skillInventory of interestsJulia Cameron Buckminster Fuller"Designing your life” by Bill Burnett and Dave EvansCan human’s multitask?Da Vinci believed to have drawn and written with each hand at once How people learnDayna Guido is a practicing therapist and mother of the host of the show (dayna.guido@gmail.com), website to come

Special guest Jim Guido joins That Old Pod to discuss capitalism and the future of economic theory; and its effects on society in regards to politics, research and quality of life.  Show Notes:Economy definitionAdam Smith and his vision of capitalismNathanial Hayward is recognized only briefly for his discovery of what became vulcanizationLouie Pasteur and his discovery of pasteurizationPebble sold to FitbitWal-Martization of AmericaPepsi vs Coke earningsExamples of Charter and Turner cable availability mapsWork Life BalanceWhat is a photon?Strong nuclear forceWhat portion of atom is empty space?South Park console wars describes beauty of the duopolyPortion of budget that goes to militaryProduction of heroin in Afghanistan goes up 40x since War on Terror beganOzone is beginning to recoverQuantum mechanics and probabilityQuantum mechanics and free willAuto fatalities by yearNumber of drunk driving fatalitiesMilo Yiannopoulos speaking engagement at UC Berkley BlockedGore and Bush debatesIs the Iraq war a mistake?ACLU support KKK right to marchIMF bankrupting nationsSubprime mortgage crisisBank BailoutsPE RatioPE Ratio of major tech companies in 20132000 dot com Tech BubbleMcCain FundingTech companies oppose muslim banFDR infrastructureGrand Coulee DamWhat caused the death of electric trolleys?Screen time for people under 30Elon Musk anti unionBecoming Steve JobsBuckminster FullerGuidoworld

This week we talk about: – Trump’s executive orders, twitter threats, and first presidential lawsuit – Tons of protests, a shooting, and punching nazis in the face – Canadian oil spills, Buckminster...

Education expert Bobbi DePorter, President of Quantum Learning Network (www.QLN.com) and Co-founder of SuperCamp (www.SuperCamp.com), discusses mentorship, and shares her experience of having Richard Buckminster “Bucky” Fuller as her mentor. Buckminster was an American architect, systems theorist, author, designer and inventor.

Marshall Lefferts is a lifelong explorer of cosmic geometry, music, the fractal-holographic nature of the cosmos, and unified physics. For more than 37 years he has studied and synthesized a variety of pioneering research, including the work of Buckminster Fuller, David Bohm, Nassim Haramein, Foster Gamble and others. He is founder/director of the Cosmometry Project, Board President of the Resonance Project Foundation, and a core faculty member of the Resonance Academy's Delegate Program. Marshall was also Associate Producer of the documentary film, Thrive: What On Earth Will It Take? He is co-founder of the Gene Keys Network and Superluminal Systems, a former co-director for the Foundation for Conscious Evolution, and consulting producer for the Buckminster Fuller Institute. He has been the Producer of various media projects for more than 20 years.

AK5A talks with David Rheams about Ecology, the limits to our ecological knowledge in light of current technology and discourse and our expectations and understanding that result. David is a Ph.D. Candidate in Cultural Studies at George Mason University. Correction: David refers to Skinner in reference to the idea of “small is beautiful”, he wrote to us to say he should have said “Schumacher”. Works Cited: - Andrew Ross, Bird on Fire : Lessons from the World’s Least Sustainable City (Oxford ;New York: Oxford University Press, 2011). - John Bellamy Foster, Marx’s Ecology : Materialism and Nature (New York: Monthly Review Press, 2000). - John Bellamy Foster, Brett Clark, and Richard York, The Ecological Rift : Capitalism’s War on the Earth (New York: Monthly Review Press, 2010). - Marx, Karl. Capital : A Critique of Political Economy. Edited by Mendel. London; New York, N.Y.: Penguin Books in association with New Left Review, 1981. - Marx, Karl. “Economic and Philosophic Manuscripts of 1844.” In The Marx-Engels Reader, edited by Robert C. Tucker. 2d ed. New York: Norton, 1978. - Malthus, Thomas. An Essay on the Principle of Population. Electronic Scholarly Publishing Project, 1798. (PDF). - E. F Schumacher, Small Is Beautiful: Economics as If People Mattered (New York, N.Y: Harper Perennial, 2010). --- Other References: New York Subway Map: - http://www.mta.info/maps/submap.html Drought map: - Texas Drought Map - from David: “There are many of these – hopefully I wasn’t coming across as critical of them – rather I was trying to use it as an example.” Hockey Stick Graph: - Wikipedia: Hock Stick Controversy - The Atlantic: “The Hockety Stick: the Most Controversial Chart in Science Explained” - Michael E Mann, The Hockey Stick and the Climate Wars: Dispatches from the Front Lines, 2014. Critiquing TED: - from The Guardian: “We Need to Talk About TED” - from Salon: “TED Talks are Lying to You” Spaceship Earth: - Not just a totally creepy ride at the Epcot Center: Wikipedia - Fuller, R. Buckminster. Operating Manual for Spaceship Earth. Baden, Switzerland: Lars Müller Publishers, 2008.

>>> Buckminster

Dustin and co-host Jarvis talk with Sarah Johnson (guest Becca Yates), a professional party-goer, and M. T. Buckminster (Alex), author of the world-renowned series “The Dimaxian Chronofiles.”

Hello, and welcome to any new listeners.  This week’s show is a bit different than normal, as it features no actual topics.  So you know what that means, tons of silliness.  Next week we try something even more differenter, so stay tuned.  This weeks episode is sponsored by TBD.   Links: The podcast James was … Continue reading Episode 53: Black To The Future →

In this show host Michael Anne Conley shares a perspective about how you can approach your changes more effectively by being a scientist in your own experimental laboratory. This episode includes experiential exercises.

JOACHIM KRAUSSE: UNSICHTBARE ARCHITEKTUR Vortrag "Unsichtbare Architektur. Die Structural Study Associates, New York, und die Transformation von Architektur in Informationsarchitektur" von Joachim Krausse am 12. November 2008 im Rahmen des Entwurfsseminars OUT OF THE WILD des Lehrstuhls für Architekturtheorie und in Zusammenarbeit mit aut. architektur und tirol.