Podcasts about iconosquare

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Pas besoin d'un gros profil pour signer de beaux partenariats ! Les vidéos de 30 secondes peuvent rapporter gros... ou tout faire capoter !  Fabien Ferreira est entrepreneur et créateur de contenus. D'abord réfractaire à la sponsorisation de contenus, il a débuté recemment ses premières collaborations sur TikTok. Dans cet épisode exclusif, découvrez les coulisses des échanges marques-créateurs. Et nos meilleurs conseils pour monétiser vos partenariats. À partir de combien de Followers peut-on faire un sponsoring ? Quels types de deals sont possibles ? Quels conseils pour vos premières négociations ? Quelles retombées / résultats attendre ? Comment éviter la "pollution d'audience" ? Comment fixer son prix ? + mes 3 conseils pour vous lancer ! J'espère que ça vous donnera des idées ❤️ Cet épisode est rendu possible par Iconosquare, la plateforme

C'était l'année des nouveautés sur LinkedIn ! Et la fin d'année n'est pas en reste... BOOM !  Découvrez les 8 nouveautés à tester d'urgence en décembre. 1. Vérification des profils 2. Liens externes depuis les images et vidéos 3. Le répondeur automatique (pour faire le test en m'envoyant un MP) 4. Les sous-titres automatiques sur les vidéos 5. LinkedIn Podcast Network 6. La fonctionnalité d'invitation automatique aux Newsletters 7. Le sticker "Follow Me" 8. Mise à jour des visiteurs dans les Audio Rooms BONUS : La page secrète pour prospecter (rdv sur ma Newsletter) Cet épisode est rendu possible par Iconosquare, la plateforme

Peut-on encore réussir sur Instagram en 2023 ? Pendant que tout le monde se rue sur TikTok, une poignée d'irréductibles Instagrammeurs continue de se faire une place au soleil et profite d'opportunités alléchantes. Pourquoi pas vous ? Yasmine Bohéas est coach Instagram.  Rencontrée sur Clubhouse en 2020, j'ai eu un coup de cœur pour sa gentillesse et son naturel. Les mains dans le cambouis, elle décrypte les tendances et fonctionnalités Instagram pour 2023. 3 types de vidéos à reproduire / à essayer : La vidéo longue Plus de 30 secondes pour parler d'un sujet, recommander des outils, apporter de l'information utile pour l'audience ou une opinion : expertise. Les Trends Les tendances que l'on va adapter à son secteur pour être visible et toucher un maximum de personnes. Une trend bien utilisée permet de toucher une audience plus large. Les vidéos "humanisantes" Elles permettent à votre audience de vous connaître un peu mieux et donc de s'attacher à vous. Coulisses, anecdotes, jeux de rôles… des vidéos qui montrent votre personnalité. Fonctionnalités pour gagner en visibilité : Reels ou posts collaboratifs Les Stickers d'engagement dans les Reels  Créer des RDVs / des posts par série Avoir une routine d'engagement Se lancer dans un challenge de 30 jours sur un format   Idées de sujets pour engager son audience :  Le storytelling, votre histoire et votre parcours Affirmer vos choix & donner votre avis sur quelque chose qui vous déplaît Montrer ses failles pour créer un lien fort entre une audience et le créateur, des personnalités qui généralement se ressemblent. Les coulisses de la vie d'entreprise / d'entrepreneur Nouvelles fonctionnalités : On pourra bientôt les programmer directement depuis IG à +70 jours  Des transitions arrivent sur l'outil La fonctionnalité utiliser un modèle permet de se lancer en utilisant le modèle de montage d'autres créateurs ! Ça m'a donné envie de me relancer sur Instagram, pas vous ? On se connecte ? RDV ici

The Digital Deep Show is all about showcasing incredible technology and the exceptional people building it, using it, and the impact it has on society at large. In episode 003 of the show, we feature stories on Youtube dipping deeper into the podcast game, Klaviyo is here to save you from basic email marketing, Iconosquare helps you tune up your social, Meta heads IRL, and Amantha Imber showcases how to be more productive. You can find the Digital Deep Dive Show on Pogpage and is available on such great podcast platforms as Apple Podcast, Anchor, Google Podcast, and Spotify. Don't forget to hit that subscribe button and have all the episodes downloaded automatically to your device. #DigitalDeepDiveShow #Digital #Digital3DShow Listen and Subscribe: Apple Podcasts: https://apple.co/3GNBF9b Anchor: https://bit.ly/3Br8p79 Google Podcasts: https://bit.ly/3rSL7DS Spotify: https://spoti.fi/3GO9yGF Youtube: https://www.youtube.com/@digital3dshow Web: https://www.podpage.com/digitaldeepdiveshow Connect with the Show: Instagram: https://twitter.com/Digital3DShow Twitter: https://Instagram.com/Digital3DShow Connect with the Host: Instagram: https://www.Instagram.com/ReedDailey Twitter: https://www.twitter.com/ReedDailey Linkedin: https://www.Linkedin.com/in/ReedDailey Website: https://www.ReedDailey.com

Here it is: my interview with the amazing Bella Foxwell, freelance Instgram Strategist with an impressive background in agency work, who decided to go it alone 7 years ago and has never looked back. Bella is a total guru when it comes to Instagram, from strategy building to quality Reels - and this episode is jam packed with juicy tips which you can (and should) apply to your own accounts. Find Bella on Instagram via @thedoorsofldn or @bellafoxwell.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Struggling to reach your target audience? You're not alone.While the execution may be challenging, the secret is simple: listen to your customers.Emily Marsh joined us on The Long Game podcast to share her go-to marketing techniques to engage prospects.As a content manager and podcast producer at Iconosquare, an all-in-one analytics and management platform for social media marketers, building an audience-driven marketing machine is Emily's bread and butter. She offered up some valuable insights on TikTok, SEO, and the best ways to approach audience-driven content.Show TopicsManaging and connecting with international teamsPositioning your content for advanced audiencesTargeting and segmenting international customersHow to use TikTok as a B2B marketerStructuring your day to mitigate burnoutShow LinksCheck out IconosquareFollow Emily Marsh on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), and many more.Some interviews you might enjoy and learn from:041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Une nouvelle fonctionnalité LinkedIn est disponible pour les profils et pages Entreprises : la Newsletter. En France, peu l'ont déjà testé. Alors, je me suis lancée. Dans cet épisode, je vous donne tous mes retours sur la Newsletter LinkedIn. En quoi consiste ce nouveau format ? Qui doit l'activer ? Quelle est la différence avec la Newsletter traditionnelle ? Quel est le gros MALUS (caché) de la Newsletter LinkedIn ? Comment créer sa newsletter ? Quelles sont les hacks pour se lancer ? J'espère que ça vous aidera ♥️

Réagir en direct sur LinkedIn

In this episode, I'm chatting with Aaron Bisman, Vice President of the Sesame Workshop at Sesame Street, in charge of audience development. Aaron is extremely articulate when it comes to the values and mission behind the global non-profit organisation that is Sesame Street.  Walk away from this episode with some incredible inspiration on communicating efficiently and considerately with a loyal community of fans and followers on social media. If you're interested in being interviewed for the esm² podcast, get in touch with me directly via emily@iconosquare.com. Enjoy!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Este martes la herramienta que quiero recomendarte es Iconosquare, en ella podrás analizar todo el comportamiento de tus post en diferentes plataformas. Pero en este episodio me centro en Instagram, porque es donde la uso para potenciar mis resultados. Conoce cómo puedes sacarle el mayor provecho y que táctica puedes utilizar. ¡Haz play y aprende cómo! RECURSOS ➡ Triunfagram Audit ➡ Iconosquare ➡ Crea una estrategia de publicación para tus redes sociales ➡ Sin aplicar estas estrategias estás publicando en vano MÁS INFO: Este es el podcast de Convierte Más con Vilma Núñez. Cada día te esperamos con un nuevo episodio lleno de ideas y tips de marketing que harán crecer tu negocio. Para más información, puedes consultar estos enlaces: ➡ Sitio web ➡ Cursos ➡ Plantillas y recursos ¡SÍGUENOS! ➡ Instagram: @Conviertemas + @Vilmanunez ➡ Facebook: Convierte Más + Vilma Núñez ―――――――――――――――――――――――――――――――― Y no olvides suscribirte y valorar nuestro podcast ★★★★★ ――――――――――――――――――――――――――――――――

In this episode of Untamed—a show dedicated to empowering lash artists—Sydney Nanton, marketing and media manager of Untamed Artistry, shares tips around content creation and website engagement. A jam-packed session, find out more about: The definition of content (a media asset that you produce: podcasts, social media posts, blog posts, and so on). Why content creation is critical for your lash business, and a few tips to reduce content overwhelm: Use a schedule to plan your content because it saves time. To do this, try Preview (which is free), or Iconosquare, or even Google Calendar—whatever works for you. The number one tip for building a social media presence: Don't reinvent the wheel, use templates where possible (Canva is a tool that you can use to create social media posts and there are plenty of website builders that are pre-made, such as Wix). Why owning your own website is still important, and how it gives your lash business credibility. Tips for boosting website traffic and how SEO works. What keywords are and the role they play in SEO. How to easily make your own website, and what type of content is important for your visitors as well as for SEO purposes. What organic search is and what makes it more profitable in the long run than paying for click ads. Why email marketing is important, and how it can grow your lash business. The most important marketing strategy for lash artists is social media because clients want to see the work you do and social media is the perfect medium for this. Resources Mentioned: Preview Iconosquare Google Calendar Canva Instagram WordPress Wix Squarespace Google Mojo Snapseed This episode is brought to you by Untamed Artistry Untamed Artistry is your one-stop lash biz shop: combining helpful knowledge and amazing eyelash extension products (hand-tested in our lash nerd lab). We want to make you successful by giving you high-quality products and showing you what you need to use them well. Find great products, all the education you could ever want, and a healthy dose of quirk at untamedartistry.com

On this episode, I am advocating for Iconosquare (The "Advanced" tier if possible) especially compared to Spout Social: Reasons: 1. Iconosquare links directly out to the post on Instagram. The integration from app to profile is just way more seamless 2. It shows reach and impressions (Sprout Social only shows impressions) 3. Iconosquare in general is way more user-friendly. The data is transparent and easy to find. On Sprout Social, they like to only include paid data on paid reports and doesn't always paint a full picture so when we build reports I have to check in multiple places + on the IG app to make sure I'm pulling data consistently across all posts and platforms 4- I know we don't sweat followers, but it is also way easier to understand the correlation between content and follower growth on Iconosquare, so for clients where that's a KPI it's seriously better. Helpful reference: https://www.g2.com/compare/iconosquare-vs-sprout-social Iconosquare is a much simpler platform all in - Sprout Social gathers more information, but not necessarily around the KPI's that the majority of our clients care about and the UX is better for measuring organic performance. Most of our clients currently have the Pro membership ($49/Month) but this does NOT include promoted post analytics. The Advanced membership is ($79/Month) and includes promoted post analytics.

This week Meg and Torie talk about the two different auto publishing apps Tweet Deck and Iconosquare. It is a fact filled episode that is an honest review of these publishing apps. The good, the bad and the ugly. Email us with questions at goddessgabspodcast@gmail.comFollow us on Social Media @goddessgabspodcast

Social media is one of the best mediums to promote your freelance skills online. It has a vast community and active users that you can benefit from.  Using social media to market your business is nothing new in the freelancing world. In fact, many have attempted this strategy, yet only a few succeed.  Freelancers are often too naive when promoting themselves through social platforms. Posting beautiful content won't attract clients to work with you, let alone a post that blatantly asks for a job. There are some tricks to make yourself stand out as a freelancer and get yourself found by clients. This episode is an audio version of a blog post. You can find the original format here: https://blog.iconosquare.com/5-tips-to-promote-your-freelance-skills-on-social-media/ Content contributed to Iconosquare, written by Andre Oentoro from Bread'n'Beyond (https://breadnbeyond.com)Hosted by Ausha. See ausha.co/privacy-policy for more information.

If you've visited the Iconosquare blog before, you'll know we're no stranger to sharing the latest and greatest Instagram tips and tricks. We love nothing more than helping you apply the most effective tactics to grow your community and successfully market your business through Instagram. So to stay ahead of these changes and ensure you're focusing on the right things, we've compiled a handy list of priorities for 2021. Don't forget to bookmark the transcript of this episode for future reference - you can find it here on the blog!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Romain Ouzeau est Vice Chairman chez Iconosquare, une plateforme de social media analytics qui aide les social media managers à se concentrer sur l'essentiel et optimiser leur stratégie.En chiffres, Iconosquare, c’est : 45 employés, 11,000 clients et tout ça sur fonds propres.Au menu de l'épisode :

Instagram for Business You might have already heard different theories on why Instagram is good for business. But how can you know for sure that it can be helpful for your business, without trying and potentially wasting your time? Instagram is undeniably one of the most important social channels around, and we're positive that any marketer not yet using it is missing out on something big. Whether you manage the social media of a big corporation, a small business, or you're using it to promote your own personal brand, incorporating Instagram into your marketing strategy is a must! Not really sure why Instagram good for business? Just take a look at the following 6 points to find out. #1 – Instagram is centered on storytelling Tip: Utilize Instagram Stories to share ‘behind-the-scenes' clips that show the people – and personality – behind your brand! #2 – Visual content is essential to your marketing strategy Tip: Stick to a consistent color scheme and style to ensure your Instagram feed reinforces your brand identity. #3 – You can reach a LOT of people through Instagram marketing Tip: Keep in mind that overusing hashtags or using ‘banned' hashtags can actually have a negative impact on your reach. #4 – It's the perfect opportunity to engage with your community Tip: Running a successful Instagram contest is a great way to boost engagement with your brand. #5 – It's a goldmine of useful feedback and insights! Tip: You can use Iconosquare's Instagram search tool to discover what people say about your brand and which hashtags are related to it. #6 – It's great for keeping an eye on your competitors Tip: Follow hashtags used by your competitors to keep an eye on their Instagram activity and stay one step ahead. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/digital-influencer/message Support this podcast: https://anchor.fm/digital-influencer/support

Jag tipsar om tre verktyg som kan utveckla och effektivisera företagets närvaro på Instagram.Länkar till verktygen:Iconosquare www.iconosquare.comLater www.later.comTextExpander www.textexpander.comFå mer tips, inspiration och kunskap här:Bläddra i podd-arkivet för fler avsnitt med tips och råd kring digital strategi, sökmarknadsföring och social selling. Gå med i Digital Marketing Academy för att ta del av kommande artiklar, podcasts och få samtidigt alla Nivides e-böcker https://nivide.se/bli-inspirerad/ Nivides blogg: www.nivide.se/blogg Följ Nivide på Facebook: https://www.facebook.com/nivideab/ Följ Nivide på LinkedIn: https://www.linkedin.com/company/nivide Följ Nivide på Instagram: https://instagram.com/nivide_malmo Följ Johan på Twitter: @johanabergVill du anlita Johan på ditt företag? Läs mer här: https://nivide.se/radgivning/ Glöm inte att prenumerera för att bli notifierad om nya avsnitt. Tack för att du lyssnar! /Johan & teamet på Nivide See acast.com/privacy for privacy and opt-out information.

Cuando tu trabajo te gusta, se nota. Y eso es lo que transmite Puri Vicente, Social Media Manager de Fini Golosinas y CEO de la agencia Argot. Las redes sociales son su vida, desde que se levanta hasta que se acuesta. Y hoy tenemos el honor de hablar con ella de estrategia, de crisis, de analítica, de Tik Tok, de Facebook, de LinkedIn… ¡hasta de Pinterest! Esta es una auténtica master class de social media, de veras. Así que auriculares a mano y… ¡a aprender! En este episodio hablaremos de: -Resumen de la trayectoria de Puri Vicente. -Diferencias entre un community manager y un social media manager. -¿Las redes son para todas las marcas? ¿Se vende en redes? -Cómo crear una estrategia en redes sociales. -Gestión de crisis en redes sociales. -¿Hay una burbuja de influencers? -¿Qué hacemos con Facebook? -Social ads: ¿sí o no? -Experiencia con TikTok. -Un día de Puri Vicente siendo community manager en Fini Golosinas. -El papel de LinkedIn y Pinterest. -Herramientas para monitorizar las redes sociales. -¿A quién nos recomiendas para venir a Welcome to Paradise? Enlaces y recursos recomendados en el programa: -Puri Vicente en LinkedIn: https://www.linkedin.com/in/purivicente/?originalSubdomain=es -Fini Golosinas: https://www.fini.es/es/ -Metricool: https://metricool.com/es/ -Iconosquare: https://pro.iconosquare.com/ -Hootsuite: https://hootsuite.com/es/ -Buffer: https://buffer.com/

“Je suis fan du multi-channel. Une marque a le droit d’être partout et je trouve ça beaucoup moins risqué, surtout en ce moment. Mais il ne faut pas proposer partout la même chose au client et offrir des expériences différentes selon les points de contact.”Louis Marty, le nouvel invité du Panier, est le co-fondateur de Merci Handy, une marque de cosmétiques pratiques et colorés avec des ingrédients de qualité et des formules vegan. Lancé il y a 5 ans, Merci Handy a connu un très beau succès et vendu plus de 3 millions de produits en 2019. Avec son univers arc-en-ciel et ses multiples licornes, la marque propose aujourd’hui 5 grandes familles de produits et ne compte pas s’arrêter là. L’objectif ? Proposer des produits bons pour la peau mais aussi pour l’environnement.“Ma vraie fierté n’est pas notre nombre d’abonnés sur les réseaux sociaux mais le nombre d’interactions au quotidien — commentaires, likes, réponses à nos stories, etc. Et c’est aussi ce qui intéresse les retailers.”Avec Laurent Kretz, fondateur de CosaVostra, ils retracent les débuts de Merci Handy et tous les apprentissages de Louis qui n’avait que 23 ans lors de la création de la marque. Ils reviennent également sur la volonté de Merci Handy de vendre en wholesale mais aussi online, de proposer de véritables expériences à leurs clients selon les points de contact ainsi que celle de s’exporter aux Etats-Unis rapidement. Louis Marty explique aussi pourquoi les réseaux sociaux et notamment Instagram et TikTok sont importants pour eux et comment ils les utilisent au quotidien.Et si ça ne vous suffisait pas, Louis Marty nous livre ses chiffres et les outils qu’ils utilisent au quotidien comme Shopify, SendInBlue, Iconosquare ou encore Stamped.Ils y parlent aussi d’anciens épisodes du Panier :#26 – PandaTea : 5M€ en 3 ans, 8M de sachets de thé livrés, et l’obsession du NPS# 35 — Jho : Hygiène féminine bio : comment rassurer et convertir 50 000 femmes ?Merci à Jeanne Poujardieu, cheffe de projet chez CosaVostra, qui m’a permis cette rencontre.Pour découvrir tout ça, c’est par ici si vous préférez iTunes, par là si vous préférez Deezer ou encore ici si vous préférez Spotify.Suivez également le podcast sur les réseaux !

Have the Iconosquare automated checker give your Instagram page a lookover. Good information to help you focus on good changes. I know, you probably know this - but they give you good reasons to tighten things up.Clean up those profiles with a fresh (automated) perspective!JanRossi.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. This podcast is all about how to become a ninja real estate agent (or really just how to kick ass at anything you do). First, let's clear the air. All those experts you see out there--they did not "wake up like this." It takes hard work and time. If I'm going to fail, I'd rather work my hardest and know I gave it my all and THEN fail. To become successful in anything, it boils down to the following three things. Discovery: LEARN, research, find new techniques, and get inspired. Effort: You've learned the techniques, and you're inspired. Now what? You put your own stamp on it. You find something you like and you try it out in your own way. Trial and error. Ability: Become a master of your craft. Spend one hour each day (yes, even weekends) outside of your workday, learning and growing in what you're wanting to become an expert in If you don't evolve, you fade away into obscurity. Time to get started. Here's this week's episode of the Creative Entrepreneur.   Golden Nuggets from this episode:   [05:34] “We can't just sit in a room and expect divine intervention to give us the answers we must learn from other people who are doing a great job at this”   [06:31] “inman.com is something that I look at every single day” -  inman   [06:36] “another one whose opinion I like” - https://1000watt.net/      [06:48] “Now if you are like me and you like video and you like to learn about how to improve the quality of that craft which is beautifully dovetailed into real estate, I look at people like Peter McKinnon” - https://www.youtube.com/user/petermckinnon24   [07:26] “if I said to you - Hey would you like to have some time with Frank Gehry to pick his brains about what makes him tick would you go out for dinner if it was only going to cost you a hundred bucks?”  - Masterclass   [08:25] “a company that is released a product which I think is really very powerful product that is being released across the United States which is a data mining app.” -  Remine [09:25] “you need to be tracking your social media numbers, at PLG we’ve been diving down into an app that I'm really fond of at the moment and its called IconoSquare” - iconosquare   [12:28] “becoming a master of your craft right? That does not happen Overnight it means that we must on a daily basis put at least one hour into those three categories and I'm telling you people I'm telling you for my very bones your game will improve!”   Thanks for being here, PL  

Greetings and welcome to the Creative Entrepreneur Podcast, I am your host Peter Lorimer, former hit record producer, now host of the show Stay Here on Netflix and owner LA’s most creative Boutique real estate firm, PLG Estates. In this podcast I cover all things Instagram. While 20 minutes isn't quite long enough to get into everything there is (I could talk about this stuff all day), I do believe I cover quite a bit of useful information in this one! Today, Instagram is not simply about having a curated lifestyle feed (although that is definitely still relevant). It's a sophisticated way for us to connect with our clients, and we'd be remiss to not recognize that or utilize these amazing features. There are tons of apps that can help you use Instagram effectively, such as Iconosquare, Sprout Social, and Hootsuite (to name a few).Also, within the Instagram app itself, there's some really powerful data. From collections to insights, there's so much you can do to prospect and determine what makes a powerful post for your audience. A common misconception is that social media is something you "get to." Social media IS your work. THIS is prospecting. Let's get into this, friends. Here's this week’s episode of The Creative Entrepreneur.   Golden Nuggets from this episode:   [ 04:40] Iconosquare App -> Available on iOS, Android and Desktop   [05:07] Sprout Social App -> Available on iOS, Android and Desktop   [05:39] Hootsuite App -> Available on iOS, Android and Desktop   [13:08] “To be successful in business now we need to be prospecting through social media we need to be using collections”   [14:12] “I am just a gatekeeper to ruining many hours of your life by you nerding out and getting into the guts of Instagram but if you do it if you take the time, you will flourish!”   [14:42] “Social media is your work this needs to be an integral part of what you do on a daily basis.”   Thanks for being here, PL

Give it Some Time and Enjoy the Creative Process Along the Way It may feel impossible getting exposure when you’re just starting to pursue your creative path. Believe me, I’ve been there. I spent over 25 years of my life believing that having a successful art career was impossible. As I’ve become more intentional with my side projects and have seen the potential, my mindset has drastically shifted. Think about it, technology is in your favor if you start today. It’s so easy to connect with someone on the opposite side of the globe within seconds. Not to mention that more and more people in the world are getting access to the internet every day. I really do believe that you are one scroll or swipe away from having your life changed. Creating the right side project(s) and following these 3 ingredients will aid you in getting more exposure for your work. These ingredients are: Research Consistency Shareability Obviously, you could say there are more ingredients, but I believe these 3 are great to keep top of mind. Research You might get lucky and stumble across an audience waiting to devour your style. However, I’d recommend doing a bit of research to have a plan. I feel the best, yet the most saturated market out there is Instagram for getting your work noticed. It’s the top platform for engagement right now and I’ve seen many friends blow up and create a thriving creative career from it. No matter the social platform you choose, research the best ways to utilize the strengths of the platform as you share your work. I started using Instagram seriously close to 3 years ago when I first became addicted to hand lettering. It started off with me throwing work out randomly until I noticed there were specific accounts and hashtags that surrounded this type of style of work I was producing. For example, there is the monstrous account of Goodtype that has well over 725K followers curated by my friend Brooke Bucherie. I remember when she had under 10K! Just to note, Goodtype started off as a side project and has evolved dramatically to become more than just an Instagram account. I noticed that she featured people’s lettering work who used the profile hashtags of #Goodtype and #strengthinletters on their lettering posts. I began using those hashtags and pushing my skills every day and ended up catching my first feature. Safe to say I was hooked. There were other accounts that were similar to Goodtype such as The Daily Type, Typespire, Type Gang and Calligritype that helped me build my account and get exposure through features as well. Tools for Social Analytics Another way I approach my research is with analytic tools such as Business Page Insights through Instagram and Iconosquare. These tools show you metrics such as your: Most liked photos / videos Most commented on photos / videos Least liked photos / videos Least commented on photos / videos New vs lost followers per given time Best times for posting Age range of follower Top states or countries following you Understanding these metrics lets you know what type of work people are engaging with and when you should be posting. With some research and experimentation, you can begin formulating a strategy while creating your own style that speaks to you and your future audience. Consistency We live in a microwave era where people expect instant gratification and get discouraged when they don’t see immediate results. The reason many creatives get exposure is because they are consistent and people know what to expect. I follow people or accounts on social media strictly because they post work I’m inspired by and are posting daily or at a consistent time weekly. 2 friends, I follow due to their consistent quality work are Bob Ewing and Charli Prangley. Being consistent has boosted their creative careers outside of their social presence. #Hashtaglettering With Bob Ewing Starting with Bob, he began hand lettering around the same time that I did as he took on the 365 daily challenge. Meaning he hand lettered a word for every day of the year. Not only did he reach his goal but he ended up extending it to a whopping 534 consecutive days! Not only did he improve his lettering skills, but he is now considered one of the revered names in a thriving lettering community. This has led to him getting great lettering projects, public speaking and workshop opportunities while building amazing relationships within the creative community. Video Content With Charli The other great example of consistency is Charli. She built her career on Youtube by pumping out insightful content targeted to designers on her Youtube Channel: CharliMarieTV. Over this period of time, she’s amassed a following of over 40K subscribers. She’s been posting 2 videos a week for over 3 years! Oh ya, did I forget to mention that she also co-hosts the Design Life Podcast with the talented Femke for over a year now too? On top of her drive, she is just a genuine and funny human being. Her hard work has landed her major opportunities such as her recent job of joining Nathan Barry’s ConvertKit staff. As you can see, being consistent over time can make some pretty incredible things happen. Shareability First off, I’m not talking about focusing on creating trendy work to go viral. What I’m referring to is creating genuine work that is: funny relatable inspiring entertaining Instead of worrying about expensive targeted ads to force feed people your work, product or services; focus on creating something that can spark an emotion. If you can immediately make someone stop and: tag someone in your comments repost or retweet your video text a link to their friends with the message, “Dude, you’ve got to see this!” You know you’re doing something right. Ketchup Calligraphy Sharing Awhile back I posted a video called Ketchup Calligraphy. I made a quote saying “You’re the Ketchup to my Fries” while spelling ketchup with a ketchup bottle and fries with actual fries. I use a lot of ketchup and this was just a funny concept to express my love for it. This ended up getting featured by million follower accounts like Art Worldly and by the entrepreneur influencer Tai Lopez. What made it even better is that they prompted people in the description to “tag” someone who is the ketchup to their fries. Next thing you know you have hundreds of people getting tagged to see this post and then all the traffic directs back to my account. Here’s a quick tip, when you catch on to your work that is getting shared the most on Instagram, you can start giving prompts for people to tag someone who can relate below in the comments. I think you’ll be surprised with the results if you experiment. By focusing on work that is shareable, it may very well go viral across social. However, don’t create solely to go viral as you’re setting yourself up for defeat. Don’t force it—create work that resonates with you that can leave an emotional impression on an audience. Getting Exposure Takes Time I’ve seen people blow up over a year and then there is people like me who have been chipping away over the course of years. These things take time but I’ve noticed that the ones who blew up more quickly than I knew their research and audience and they posted more shareable work more often than I did. More power to them, but I’m learning more and more as I go and sharing with you what I learn along the way. I wish I would’ve had these 3 ingredients top of mind when I started sharing art under my side project of Perspective-Collective and that’s why I share it with you now. It’s rare to watch a side project blow up over night. That’s why I stress the long game as I’ve found the most fulfillment within the creative process and I enjoy the daily challenge of building this into something greater than myself. So what’s that project you’ve been wanting to pursue? What’s holding you back? There’s never been a better time than now to start and technology is playing in your favor down the road. Scratch that creative itch and start your side project today. Key Takeaways Technology is in your favor if you start today. You are one scroll or swipe away from having your life changed The reason many creatives get exposure is because they are consistent and people know what to expect. Being consistent can boost your creative career outside of social media. Focus on creating something that can spark an emotion Show Notes Lauren Hom - Side Projects: Your New Secret Weapon Brooke Bucherie curator of Goodtype Bob Ewing Charli Prangley - CharliMarieTV Charli Prangley - Design Life Podcast

Luke Bender from LukeBender.com shares his Instagram expertise. Instagram is a super popular social network (500 million users, second only to Facebook), where users can only post pictures as content. He shares his 30 minute per day strategy to get the most out of this high traffic social network: post between "every other day" and "once a day" research hashtags: find huge Instagram pages similar to yours and copy those tags follow people to get followers (you're limited to 60 per hour but shoot for 100 per day) Resources Typorama (generate quote pictures) Later app (for posting) Iconosquare (analytics) Display TranscriptRobert Plank: Luke Bender is going to talk to us about Instagram. He's an Instagram marketing expert. He helps businesses and online entrepreneurs build a targeted audience, generate leads, and make sales using Instagram. Luke, what's happening with Instagram today? Luke Bender: Oh exciting things are happening. Robert Plank: Cool. I'm glad to hear and I can't wait to get all the details on that. Instagram. I know next to nothing about it. I know about Facebook, Twitter, maybe a little bit of Pinterest. I know that Instagram is a place where I guess people share photos and they can like stuff and there's hashtags, but that's about the extent of my knowledge. Could you explain to us what is Instagram exactly and how does it fit in with Facebook and Twitter and all these other platforms? Luke Bender: Yeah. Instagram is a huge social media platform. It, I think, just recently reached 500 million users, so it's about second to Facebook. It's strictly photos, so you upload photos and it goes into a feed. It's a great place to just connect with your audience and build an audience and grow your business. I'm really excited about it and I think the future of Instagram still looks good. Robert Plank: Awesome. It seems to me like one of those weird sites, sort of like Snapchat or something where maybe I'm too old to understand it. Like you said, 500 million users, and I see on some of these sites where there's a lot of people using them, a lot of people just really cleaning up on it. Okay, so Instagram. You can only post photos. In the context of us, internet marketers, business owners, stuff, people who have things to sell, what do we do there? Because I can understand if you're Kanye West or Kim Kardashian or like a celebrity, but if we're a business, what kind of photos are we posting on Instagram? Luke Bender: Yeah, definitely. It is interesting because it's mostly photos. You actually can't post a link in the caption. You only get one link on Instagram and that is in the bios. When you're on the main page viewing someone's Instagram page, you get one link there. It is interesting in that aspect. I would say if anyone's creating educational content or content around a certain niche, you can take like, what I really like to do is take quotes. If you're writing blog posts, you just take original quotes that you create and you can kind of use apps, there's one I use called Typorama, so you can actually create quote pictures within this app and those do really well, especially if they have to do with your niche and you're providing value or motivation or inspiration, any type of those pieces of content. Then I like to, if anyone's building an audience around their own personal brand, I really like to encourage people to give a little bit of their personal life and actually really establish that I know I can trust with their followers because I think that's key when people start following you. You want them to really know who you are. That way, you can engage with them and they'll be more interested in your stuff. Mix it up between, I really like quotes and then personal life stuff. One thing to keep in mind is that content on Instagram does need to be good pictures because it's primarily pictures. It needs to be good looking stuff. I would just encourage people to maybe learn how to do a bit of ...

Have we told you lately that we're obsessed with Blab?  It's true!  Blab is a live-streaming video platform that allows for up to four people to chat on video at once.  This past week, we Blabbed with Mei Pak of Tiny Hands Jewelry & Creative Hive Co. and Cheri Tracy of Orglamix Cosmetics.  Both women have partnered with influencers on Instagram multiple times to grow their following, their email lists, and ultimately gain more loyal customers and sales. Press play on the podcast player below to hear the (slightly edited) version of the chat we had.  Or, if you'd like to see the whole thing uncut, you can play the Blab video player at the bottom of the notes.   Mei Pak is a serial entrepreneur who started Tiny Hands Jewelry, a handmade scented food jewelry business in 2006.  She now teaches other creative entrepreneurs about business at Creative Hive Co.  Cheri Tracy sells colorful, cruelty-free cosmetics at Orglamix.com. Growing an Instagram Following Mei confessed that she grew her jewelry business account on Instagram from 0-1000 followers by buying those followers. She doesn't recommend doing this after having done it herself! It helped build up credibility early on but those followers were fake and unengaged.  Mei started a second Instagram account for her newer business @creativehiveco For her new account, Mei has collected a list of hashtags that she knows her ideal customer is using.  For every 50-70 likes she gives out to potential customers, a small portion will notice her, head to her profile, and if they like what she's doing, they'll follow her. Mei has 3500 Instagram followers for her @creativehiveco account that is only 3 months old! Mei doesn't follow people unless she finds really great stuff from them, but instead she likes and comments on others' photos to get them to take notice. Cheri has primarily reached out to influencers to grow her Instagram account.  She's reached out to accounts with 1500 followers all the way up to 100,000 followers.  Cheri's Orglamix account is about to hit 10,000 followers as of October 2015. Early on, Cheri also pushed her new Instagram account everywhere.  She told her email list.  She told her fans on Facebook. She connected with bigger names in her industry on Instagram to get noticed. Pay attention to the time you post and how it performs.  Cheri does a morning post, a lunchtime post, and an evening post around 8 PM.  Her night-time posts get the most interaction. Other ideas for growth: Loop Giveaways, or reaching out to accounts that feature handmade sellers. Beth Anne has grown the @brilliantbizmom account to 2100 followers as of October 2015. She found relevant hashtags in her niche and liked and commented on recent photos.  Then she would also find newer accounts interested in blogging or handmade business and like their photos along with following that account. Iconosquare helps her to unfollow the users who aren't following you back. Her current strategy is to post every day and use relevant hashtags in the first comment. (You can post up to 30 hashtags in one comment.) How an Influencer Can Make an Impact Mei started off with a great example of just how effective a partnership with an influencer can be. She found an influencer on Instagram one day who had a style and fashion sense matched hers perfectly.  This woman was a musician on The Voice. Mei found her email address, introduced herself, told her she loved her style, told her about her jewelry, and offered to send some as gifts for her and her friends and family. The email landed in the singer's publicist's inbox.  The publicist relayed the information, and the woman chose several pieces that she really wanted.  This woman then took a photo of all the jewelry laid out on the table and tagged her, and within 48 hours Mei had 2,000 new followers on Instagram. Mei wants to note that these followers are completely different from paid followers. These are people who saw the photo of her products, genuinely liked them, and took the time to check Mei and her business out and choose to follow her. These are potential customers for Mei that she can build a relationship with. How to Reach Out to Influencers Cheri sends a direct message on Instagram to an influencer she wants to work with, and about 8 times out of 10, she receives a positive response back. Whether the influencer wants free product, a gift card, or cash depends on the person and the size of their account. Details to Consider Use specific hashtags when working with an influencer (to draw in more viewers to the post) and specify the amount of time the post is going to stay up.  Cheri thought her sponsored posts would stay up indefinitely, but then a larger influencer told her it would be $100 for 5 hours.  So you have to specify whether the post will be up permanently or for a certain time-frame.  Once a post is deleted, the hashtags and its ability to be found all disappear. Do you ever send a cold package to Influencers? Mei has heard of a brand who makes high-end chocolates. If they truly believe the person they're planning to send something to will love their products, and they can't get in touch with them via email or social media, they will go ahead and send out a blind product and that has worked for them. For Mei, however, she always sends a pitch first to ask for their permission, and then they get to decide which of Mei's pieces they would like the best.  Mei says of sending cold packages, "don't be afraid to do that with people who you think will fall in love with your stuff." Mei is dying to get in touch with Ree Drummond of the Pioneer Woman.  We all had ideas for sending the perfect care package to her! What should you say when you pitch an Influencer? Cheri keeps her pitches really short and sweet, 3-5 sentences, and includes her email address if they'd prefer to get back to her that way versus Instagram direct messages. Cheri will always find a connection or compliment she can give where she mentions a blog post she loved or an Instagram post she connected with.  This lets them know she's a real person and genuinely likes what they do. Focus on what you can do for them and their customer base and not what they can do for you.  For example, Cheri can focus on someone who is an advocate for cruelty-free products. Mei had several tips to share too: Don't make the pitch feel like a favor.  Make it all about them. Don't be formal with your greeting.  Don't say Hi Ms. So-and-so.  That feels spammy.  Call the influencer by their first name. Mei keeps her pitches at 10 lines max. Don't just read their latest blog post.  You have to do your research.  They will sniff you out if all you did was read the first post. Mei also recommends including a P.S. note at the bottom of your emails, because people tend to read and pay attention to that P.S. note! Mei reached out to an editor of Girl's Life magazine, and that editor had mentioned a band she liked.  Mei was able to include a P.S. that she loved this band too and went to college with them! Do Instagram Direct Messages Work? Does an Influencer have to be following you in order to see your messages?  No.  You can direct message any account that you personally follow. Whatever you would say in an email, Cheri sends in a direct message.  She gets responses almost immediately for many of her pitches. Cheri sent a message to Sue B. Zimmerman (the Instagram Expert) the other week and she received a response back within 5 minutes! Most influencers get back to Cheri within 24 hours, and about 8 out of 10 pitches get back to her with a response.  Cheri believes this response rate is much higher than if she were to email them.  People who are on Instagram are really active and they're on there all the time.  And direct messaging is still under-utilized so it's a quick win right now. Note: If someone isn't following you on Instagram, your message will show up as a notification at the top of their inbox.  The person receiving the message can click the notification and choose to allow messages from that person or not allow.  So as long as they allow the message to come through, you're good!  And either way, they should see that notification right at the top of their inbox. How to Identify Influencers to Work with Mei looks for as large a following as possible, but she also looks for great engagement.  Her general rule of thumb is to have 5% or more engagement on each posts.  For example, an account with 1,000 followers should have 50-100 likes or comments with each post. If you have a list of hashtags that you know your customers are using, you can see the top 9 most popular posts for that hashtag. Chances are one of the top 9 photos was posted by an Influencer in your niche. Finding the right Influencers involves some elbow grease.  As you explore Instagram and interact, you'll run across Influencers and you can write them down and keep track of them on a spreadsheet. Cheri also looks for accounts that have high engagement.  She searches for relevant hashtags as well and keeps a running list of her favorites. How to Weigh Follower Counts versus Engagement Although 5% engagement might be hard to find, it tends to be way more worth it for Mei to find those accounts to work with versus just finding the biggest possible account. Cheri agrees that she tends to get better results with smaller accounts because they tend to be more engaged. In addition, larger accounts often require a cash payment of $250 or more, versus a smaller account who may accept a free product or a gift card. When Cheri first started working with influencers she would provide the photos or they'd take one off of her website, but she's seen way better results with lifestyle shots - even if the influencer just shares the package they received.  Natural shots right from the influencer perform much better than a generic photo from your site. Mei says it's not impossible for influencers to use photos from your website.  A lot of larger influencers charge more if you use their photo and less if they take their own photo (they got a free product from you.) How much does it cost to work with an Influencer? Cheri says that larger accounts look for a cash incentive.  She's found prices anywhere from $10 up to $5,000 for a post that would stay up for 5 hours.  (That account had about 300,000 followers at the time!) Cheri always starts by offering free product of the influencer's choice, then she'll offer a $50 or $100 gift card.  But many influencers just want cash.  Cheri has found prices to be about $50-100 per 50,000 followers. If a private account has representation, they may have rates posted.  But Cheri has found that everything is negotiable. Mei also stressed the importance of negotiating: "Just because we're women doesn't mean we have to always play by the rules," she says. Mei always chooses to send free product first.  Next, she chooses to pay for features where it's anywhere from $40 to $200 with discounts for multiple features, and extra fees to also do a giveaway or keep the post up forever.  At $300 you're normally getting a "package" of posts and benefits. Another option: Working with feature accounts. These are accounts on Instagram that only post photos from other people's accounts within a very specific niche (such as planners, handmade items, skateboarding, you name it!).  You don't know who they are or where they're located, but some of them get great engagement with their followers within their niche. Tips for Streamlining on Instagram Mei hired a Virtual Assistant who re-posts much of Mei's old content on Instagram. This system works because Mei's time is limited, but her engagement has gone down a bit as a result. She used to get over 1,000 likes with just 10,000 followers because she was posting fresh content and it was posted by her - the maker.  Mei now gets 600-900 likes on a photo, and her account has over 20,000 followers. Mei tends to push posts from Facebook over to Instagram. Hiring a virtual assistant for her main business Instagram account also has another added benefit: Mei gets to avoid the drama that can happen there.  (Apparently heated words were exchanged over a bacon necklace...made with clay, not real bacon.) Cheri pushes posts from Instagram over to Facebook to populate her page more often. Facebook and Instagram work well together because you can use a square photo on each so you don't have to edit and re-size. In general, both ladies (along with us!) found that the followers they have on Instagram aren't usually the same people who follow them on Facebook.  You're reaching a new audience when you grow on Instagram. How to Track Sales from Instagram Cheri uses a bit.ly link in her profile that is linked to a landing page on her site.  Her goal with Instagram is not necessarily to get direct sales but to gain email subscribers.  Cheri knows the lifetime value of a subscriber so she can track how well sponsored campaigns are working based on how many new subscribers she may get on a certain day when a campaign is live. Cheri also recommends doing a featured post in combination with a giveaway because your engagement will be much higher.  In addition, you can offer a custom discount code to that community and this will allow you to track the success of that feature based on how many customers use that code. Mei recently moved over to Shopify, but before that she used a self-hosted e-commerce platform.  She asked each customer how they found out about her.  The majority of her customers came from Facebook, with Instagram coming in at a close second.  So even though Mei couldn't directly track Instagram sales she could easily tell that many of her customers were coming from the platform. Mei reminded us that there are many marketing strategies that you can't directly track - for example, giving out business cards at a craft show or a friend telling another friend about your shop. There's another barrier to marketing on Instagram - you only have one clickable link which is in your profile. However, Mei says you can counter this resistance by selling directly on the platform. You can ask followers to comment with their Paypal email address to purchase an item and be invoiced via Paypal.  Beth Newitt has successfully done this as well. Spreesy.com allows you to bring your entire shop over to your Instagram profile, and you can do this on Facebook as well.  It counters the barrier of only having one link to click on. Link your Spreesy account to Instagram or Facebook and when someone comments with their paypal email address to purchase the product, you don't have to manually send them an invoice, spreesy just automatically sends the invoice to them and tells them how to check out.  You're meeting people where they're already hanging out and not forcing them to leave a social media platform. With Spreesy, people can subscribe to any new product that you're adding to your Instagram profile as well so they'll be notified when you come out with new items. Other Resources Check out Jill from Rustic Cuff's interview where she shared how she sends her products to Influencers for publicity and exposure. A few Instagram accounts who feature handmade products that might be worth checking out.  For many of these accounts, a feature that stays up forever costs just $25. @helloimhandmade @hellolovehandmade @handmadeloves @favehandmade Find Cheri and Mei online! Cheri Tracy: Orglamix.com @Orglamix on Instagram Mei Pak: CreativeHiveCo.com @TinyHandsJewelry and @CreativeHiveCo on Instagram