The Auto Repair Marketing Podcast

In this episode, we're diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.I'll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We'll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.Plus, I'll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone's pulling in the same direction.If you want to stop playing small and start building something truly great, this episode is for you.Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)EOS OneVivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold The Vision Driven Leader - Michael HyattStop Delaying Your Dreams: Time to Take ActionShow Notes with TimestampsIntroduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel.Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company.Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing."Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth.Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions.Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service.Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing.Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients.Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change.Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team.Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature.Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their...

Summer's heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.You'll also hear how to make the most out of offbeat holidays (like National Donut Day or World Juggling Day), how to promote community involvement without sounding like you're bragging, and why some services (like AC repair) don't need a discount to sell like crazy.Packed with fun ideas, real-life shop stories, and actionable tips, this episode is everything you need to kick your June marketing into high gear. Don't miss it, hit play and get inspired!

Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop's online visibility, this strategy has proven to be a game-changer.You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.Don't miss this episode, tune in now and start thinking outside the box with your marketing!

Marketing isn't just an expense, it's the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop.Chris shares why he's dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success.If you want to know how much you should be spending on marketing and how to make every dollar work for you, tune in now and learn how to scale your shop with the right strategies! Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Weekly Blitz with Chris CottonGoogle's New Local Service Ads: What Auto Repair Shops Need to KnowHow To Get In Touch With the GuestChris Cotton - Autofix auto shop coachingLinkedinShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics

Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.They break down the balance between brand-building and direct response marketing, highlighting how both contribute to long-term success. Parker shares insights from industry peer groups and how analyzing successful shops' financials helped him refine his own strategy. They also explore how even small adjustments in marketing spend can make a big impact.They explain what it takes to turn marketing into a growth engine, from increasing car count to boosting profitability. With real-world insights and proven strategies, they make the case for why now is the time for shop owners to commit to smarter marketing investments.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)VISION Hi-Tech Training & ExpoShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many othersThanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop's Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Google Local Service AdsAutoOps - Scheduling Tools for Auto ShopsThe Google GuaranteeGoogle ScreenedKeywords in Reviews – Adding Fuel to the FireShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair...

Marketing isn't just about spending money; it's about strategy, creativity, and knowing what actually works. That's exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.Doug's IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods. From leveraging Facebook groups to pull in college students to secret-shopping a quick-lube competitor for blog content, Doug proves that marketing success comes from being proactive and intentional.This conversation tackles why not every shop needs Google Ads, how to structure diagnostic fees without scaring off clients, and the importance of community involvement. Doug's hands-on, data-driven approach to marketing offers real insights for shop owners looking to take control of their marketing and maximize results.Brian, Kim, and Doug break it all down, giving shop owners a blueprint for smarter, more effective marketing.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.How To Get In Touch With The GuestDoug DeLucca's Facebook account Doug@bocaautofix.com BOCA Auto Fix - (561) 826-8834Lagniappe (Books, Links, Other Podcasts, etc)ASTAThey Ask You AnswerThey Ask You Answer Podcast Episode 093Which is the right fit for you? A quick lube or an independent auto repair shop?Google Local Service AdsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The podcast begins with a welcome message from the host, Brian Walker.Guest Introduction (00:00:10) Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix.Overview of Boca Auto Fix (00:00:51) Doug shares details about his auto repair shop, including its location and age.Hiring an Apprentice (00:01:09) Doug discusses the recent hiring of an apprentice and the journey leading to this decision.Challenges in Hiring (00:02:13) The speakers reflect on the difficulties shop owners face in finding and hiring young talent.Marketing Journey...

Want to make your shop's marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community.In this episode, they'll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. Plus, get inspiration for using national holidays like National Skilled Trades Day, Road Trip Day, and even Pizza Party Day to keep your content fresh and relevant.Don't miss this opportunity to simplify your marketing and make a real impact. Tune in now and start planning content that connects!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Days of the YearNational Calendar Show Notes with TimestampsIntroduction to the Episode (00:00:01) Brian and Caroline introduce the podcast and thank RepairPal for their support.Preparing for May Marketing (00:01:16) Discussion on planning marketing strategies for May, emphasizing the importance of advance preparation.General Marketing Themes (00:02:00) Overview of summer-related topics, tax return spending, and pre-trip inspections for vehicles.Motorcycle Safety Awareness Month (00:03:17) Highlighting the importance of motorcycle safety and tips for drivers and riders.Military Appreciation Month (00:03:39) Encouraging auto repair shops to give back to military personnel throughout May.Teacher Appreciation Week (00:04:34) Ideas for showing gratitude to teachers, including small gestures and discounts.National Pet Week (00:05:50) Encouragement to engage customers by sharing pet photos on social media.Celebrating Various Appreciation Weeks (00:07:05) Discussion on multiple appreciation weeks in May and the importance of selecting key themes.Learn to Ride a Bike Day (00:08:04) Suggestions for community engagement by helping kids learn to ride bikes.National Skilled Trades Day (00:09:00) Promoting skilled trades and hosting events to educate youth about automotive careers.Star Wars Day (May the 4th) (00:10:26) Fun marketing ideas related to Star Wars Day for engaging customers.National Odometer Day (May 12th) (00:11:42) Ideas for a fun contest involving vehicle odometer readings to engage customers.RepairPal Certification (00:13:14) Discussion on becoming RepairPal certified and the benefits for auto repair shops.App Fueled Introduction (00:14:18) Overview of a customer loyalty app designed for auto service shops.National Lost Sock Memorial Day (00:14:54) Encouragement for creative engagement ideas related to this fun holiday.Military Appreciation Month (00:15:06) Suggestions for acknowledging military families and...

Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There's a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.We'll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we'll share real-life examples—like our team's work with Our Daily Bread Food Bank—and how to encourage others to get involved.Tune in now to learn how to support your community while staying humble and making a real impact!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.Lagniappe (Books, Links, Other Podcasts, etc)Start with Why - By Simon SinekOur Daily Bread Food BankCommission MankindShow Notes with TimestampsIntroduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement.Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic.Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode.Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces.Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful.Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion.Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement.Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude.Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement.Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities.Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values.Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media.Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities. Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode.Community Engagement Strategies (00:15:26) Discussion on how RepairPal helps auto shops gain customers through certification and fair...

Sometimes life just doesn't slow down, does it? Between running a business, managing a team, and balancing everything else, it's easy to feel like you're drowning in tasks. If that sounds familiar, you're not alone.Hi, I'm Kim Walker, and today I'm sharing my personal journey through a season of overwhelm—and how I'm finding my way back to productivity and peace. This episode isn't just about getting things done—it's about giving yourself the grace to start where you are and take small, meaningful steps forward.So, take a deep breath, grab a notebook, and let's get organized—because even in the chaos, we've got thisThank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Stephen Covey's Time Managment Matrix Remarkable Tablet Time BlockingShow Notes with TimestampsIntroduction to the Episode (00:00:10) Speaker introduces herself and the topic of managing time and tasks when feeling overwhelmed.Personal Challenges (00:01:24) Speaker shares her personal story of recovery from back surgery and her mother's declining health.The Impact of Loss (00:03:49) Reflects on the challenges of returning to work after her mother's passing and managing a heavy workload.Overcoming Overwhelm (00:06:02) Discusses feeling lost and overwhelmed upon returning to work and how to tackle a massive to-do list.Time Management Strategies (00:10:22) Introduces Stephen Covey's time management matrix and how to prioritize tasks effectively.Massive Brain Dump (00:08:02) Explains the process of conducting a brain dump to organize thoughts and tasks without order.Prioritizing Tasks (00:11:20) Describes how to categorize tasks by urgency and importance using color coding.Using Google Calendar (00:12:20) Details how to integrate tasks into Google Calendar and set reminders for better organization.Self-Care and Breaks (00:12:28) Emphasizes the importance of taking breaks and practicing self-care during overwhelming times.Time Blocking (00:14:40) Introduces the concept of time blocking for focused work sessions and minimizing distractions.Brain Dump and Prioritization (00:15:49) Speaker discusses her routine of brain dumping and prioritizing tasks weekly to manage overwhelm.Community Engagement (00:16:56) Speaker invites listeners to share their experiences and connect through the Auto Repair Marketing Mastermind Facebook group.Resources for Time Management (00:17:55) Speaker mentions links in the show notes to assist listeners in managing time and tasks effectively.Podcast Recommendations (00:18:27) Speaker wraps up by

Join host Brian Walker as he welcomes Mauro Stara to explore the transformative connection between your health and business success. In this episode, Mauro shares his expertise on why your body is your ultimate business card and how optimizing your well-being can take your professional performance to the next level.Discover actionable strategies like improving sleep quality, managing stress, and fine-tuning your diet for better energy and focus. Plus, learn how personalized blood work and hormone optimization can help you achieve sustainable results.Don't miss this insightful conversation packed with practical tips to help you elevate your health and your business. Tune in now!Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com How To Get In Touch With the Guesthttps://www.instagram.com/maurostaraofficial/ - Instagramhttps://www.facebook.com/mauro.stara.944/ - Facebookhttps://www.linkedin.com/in/mauro-stara-4b4295217/ - Mauro Stara https://6packceo.com/start - Six Pack CEOShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest Mauro Stara, discussing the episode's theme.Body as a Business Card (00:01:08) Mauro shares insights on how physical appearance impacts business perceptions and relationships.Judgment by Appearance (00:02:10) Discussion on the subconscious judgments people make based on appearance in business settings.Health vs. Wealth (00:04:13) Mauro emphasizes the importance of prioritizing health alongside pursuing wealth for long-term success.First Impressions Matter (00:05:08) Mauro explains how health influences trust and credibility in business interactions.Changing Perceptions of Successful Individuals (00:06:45) Brian and Mauro discuss how successful figures are increasingly prioritizing their health and fitness.Metabolic Panels Importance (00:09:37) Mauro explains why he starts with metabolic panels for clients to assess health effectively.Transformation Through Blood Work (00:12:29) Mauro shares his experience of using blood work to optimize client health and weight loss results.Introduction to RepairPal (00:15:34) Discussion on how RepairPal helps auto repair shops gain customer trust and grow their business.App Fueled Overview (00:16:40) Introduction to App Fueled, a customer loyalty app for auto service shops to enhance customer retention.Blood Work and Hormone Optimization (00:17:48) Mauro discusses the importance of hormone optimization through blood work and the pitfalls of standard health ranges.Changing Testosterone Ranges...

Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn't have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.If you're ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.Thank you to our friends at RepairPal for providing you this episode. RepairPal's Certified Network of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Show Notes with TimestampsIntroduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital...

Thanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you'll uncover creative ways to educate customers, build trust, and grow your auto repair shop.This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop's personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic.Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don't miss this chance to fill your bays and grow your Shop!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)https://www.daysoftheyear.com https://www.nationaldaycalendar.com/ https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Monthhttps://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/ Show Notes with TimestampsIntroduction to April Marketing (00:00:10) The hosts introduce the episode and discuss the focus on marketing strategies for April.Spring Car Care Month (00:02:43) April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education.Car Care Clinics (00:03:11) Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance.Vida: Video Every Day in April (00:04:55) Discussion on the importance of video marketing and committing to daily video creation for engagement.Celebrating National Pickleball Month (00:07:44) Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive.Honoring EMS Week (00:08:12) Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers.Tax Return Promotions (00:09:55) Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their...

Thank you to our friends at RepairPal for providing you this episode. RepairPal's CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comAre your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls.With personal stories and practical tips, they'll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You'll even hear about Kim's checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact.Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now!Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops. Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)https://www.autoops.com/ - Online Scheduling for Auto Shopshttps://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shophttps://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor's Take on Customer Retention with Michael Dohertyhttps://remarkable.com/ - Remarkable notebookShow Notes with Time StampsIntroduction to the Podcast (00:00:01) The podcast episode begins with an introduction to the Auto Repair Marketing Podcast. Welcome and Topic Introduction (00:00:10) Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair. Secret Shopper Concept (00:01:03) Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops. Frog in Boiling Water Analogy (00:01:20) Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues. Personal Experience with Shop Cleanliness (00:02:26) Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor. Origin of the Episode's Topic (00:03:13) Kim explains that the...

Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women's History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March.Discover how to leverage upcoming opportunities like St. Patrick's Day, tax refund season, and National Days such as 'Check Your Batteries Day' and 'Chocolate Chip Cookie Week.' Whether you're gearing up for alignments after pothole season, celebrating your team, or engaging your community, this episode is full of tips to help you plan your marketing with confidence.Tune in now to get ahead of the game and make March your shop's most successful month yet!Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/ep-129-preparing-for-februarys-marketing/ https://www.daysoftheyear.com https://www.nationaldaycalendar.com/ https://automotivetrainingevents.com/event/vision/ - VISION Hi-Tech Training & Expo Show Notes with TimestampsIntroduction to March Marketing (00:00:10) Overview of the episode's focus on March marketing strategies for auto repair businesses.Importance of Planning (00:01:35) Discusses the significance of planning marketing strategies in advance for better engagement.Women's History Month (00:04:42) Highlights the importance of celebrating women in auto care during March.Spring Maintenance Promotions (00:05:25) Encourages promoting spring maintenance and pre-trip inspections as warmer weather approaches.Tax Refund Marketing (00:06:57) Suggests leveraging tax refunds for promoting maintenance and larger repairs to customers.St. Patrick's Day Marketing Ideas (00:08:07) Discusses fun marketing ideas around St. Patrick's Day, emphasizing luck and customer appreciation.Mardi Gras Promotions (00:08:54) Encourages shops in Louisiana to incorporate Mardi Gras themes into their marketing.Pothole Awareness (00:10:23) Highlights the impact of winter on roads and the marketing opportunities around pothole-related services.Allergy Season Promotions (00:11:16) Suggests promoting cabin filter replacements and air conditioning services as allergy season approaches.International Women's Week (00:12:17) Encourages highlighting women in the shop and community involvement during this week.Chocolate Chip Cookie...

Podcasting isn't about having all the answers—it's about sharing the journey. In this episode, we tackle the hard truth: Podcast hosts don't have it all figured out. From the insecurities of giving advice to the challenges of staying authentic, we explore what it really means to put yourself out there as a host.You'll discover how to sift through advice, find what works for you, and embrace the imperfect process of learning and leading. If you've ever felt like you don't have it all together, this episode will remind you—you're not alone.Listen in for an honest discussion about navigating the auto repair industry, embracing authenticity, and growing through the challenges of imperfection!Thank you to our friends at RepairPal for providing you this episode. RepairPal's CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Episode 118 VEDAhttps://agencyanalytics.com/blog/how-profit-first-helped-this-agency-scale - Profit First Was the Key to Our Agency's Financial Transformationhttps://shopmarketingpros.com/ep-125-its-ok-to-dream-big-stop-playing-small/ - It's OK to Dream Big (Stop Playing Small)Show Notes with TimestampsIntroduction to the Episode (00:00:01) Brian introduces the podcast and sets the theme about podcast hosts not having all the answers.Inspiration from Mike Allen's Post (00:00:10) Discussion on how Mike Allen's humorous post sparked Brian's reflections on podcasting and advice-giving.Brian's Insecurities as a Host (00:01:15) Brian shares his personal insecurities regarding his role as a podcast host and influencer.Critique of Influencers (00:02:26) Brian expresses frustration with influencers who claim to have life figured out, relating it to his experiences.Sharing Personal Experiences (00:03:33) Emphasis on the importance of sharing personal learning experiences rather than presenting oneself as an expert.Struggles with Advice-Giving (00:04:36) Brian discusses his ongoing struggles with the advice he shares in his podcasts and posts.Imposter Syndrome (00:05:37) Brian reflects on feelings of imposter syndrome when sharing advice on managing expenses and business practices.Going Against Popular Opinion (00:06:46) Brian talks about the challenges of discussing unpopular business opinions and the reactions he receives.Sponsor Promotion: RepairPal (00:08:54) Brian promotes RepairPal and its benefits for auto repair shops seeking new customers.Sponsor Promotion: App Fueled (00:09:55) Introduction of App Fueled and its services for building customer loyalty apps for auto repair

As a business owner, the fast pace of entrepreneurship can feel overwhelming, but when do you give yourself permission to slow down? In this episode, we delve into The Art of Slowing Down—what it means, why it's important, and how to make it a reality in your daily life.From intentional daily practices to creating systems that allow you to step away, this episode shares actionable insights and personal experiences to inspire you to find balance. Whether you're planning for the future or simply trying to catch your breath, this conversation will encourage you to rethink how you manage your time and energy.Hit play now to learn how slowing down could help you build a healthier, more sustainable approach to business and life!Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal's Certified network and you can learn more at RepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Show Notes with TimestampsIntroduction to the Episode (00:00:01) The host introduces the podcast and the topic of slowing down in auto repair business ownership.Discussion of New Features (00:00:46) The speakers mention the potential of live streaming their podcast on Facebook.The Importance of Slowing Down (00:01:59) The co-host emphasizes that slowing down doesn't mean being lazy or complacent.Target Audience Clarification (00:02:16) The host clarifies that the episode is not for new business owners who are still growing.Personal Experiences with Surgery (00:05:30) Kim shares her experience of recovery after back surgery and the need for slowing down.Planning for Recovery (00:06:56) Kim discusses the importance of planning and preparing for recovery from her surgery.Building Trust in the Team (00:09:59) Kim reflects on how stepping back built confidence in her team and their abilities.Easing Back into Work (00:12:33) Kim talks about her gradual return to work and the importance of giving herself grace.Avoiding Extreme Situations (00:13:25) The host encourages listeners not to wait for extreme situations like surgery to slow down.The Importance of Slowing Down (00:14:32) Kim discusses the brutal nature of automotive conference seasons and the need for downtime.Personal Time and Routine (00:15:25) Kim shares her Friday routine, emphasizing quiet time, workouts, and relaxation.Work-Life Balance for Entrepreneurs (00:16:14) Kim reflects on the stress of entrepreneurship and the importance of not working excessively every day.Freedom of Time and Finances (00:18:22) Kim highlights the reasons for becoming a business owner, focusing on achieving freedom of time.Daily Slow Time (00:18:38) Brian talks about integrating intentional slow time into daily routines, even during work trips.One Minute Pause Technique (00:19:28) Brian introduces a one-minute pause app for quick moments of mindfulness during busy days.Creating Healthy...

What impression does your business leave behind when you're not there? In this episode, we tackle a vital question every shop owner should consider: What do you look like when you're not there? From the way your team interacts with customers to the legacy you leave for your family, this discussion will inspire you to reflect on your leadership and the culture you've built.We'll explore how to lead by example, empower your team, and ensure your presence is felt even in your absence. Whether it's in your shop, at home, or in your community, the impressions you leave behind tell a powerful story.Don't miss this thought-provoking episode—listen now and start shaping the legacy you want to leave!Thank you to our friends at RepairPal for providing you this episode. RepairPal's Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Square Body Dave - https://www.youtube.com/@squarebodydave Show Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

In this episode of the Auto Repair Marketing Podcast, we explore the concept of "stolen leadership"—a fascinating approach to leadership where proactive team members step up and take ownership without waiting for permission. We'll discuss why this behavior can be a game-changer for your business, how to embrace it, and the importance of allowing your team to make mistakes as part of their growth.You'll hear insightful stories and practical advice on navigating the balance between guiding your team and stepping aside to let them thrive. Whether you're looking to empower your employees, reduce micromanagement, or create a workplace that fosters initiative and innovation, this episode has something for you.Don't miss out on this powerful episode that could help you take your leadership skills—and your team—to the next level.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://www.tonyrobbins.com/disc - Disc Assessmentshttps://books.google.com.ph/books?id=tpspDwAAQBAJ&newbks=0&lpg=PA1&pg=PA1#v=onepage&q&f=false - Extreme OwnershipShownotes with Timestamps Introduction to the Episode (00:00:10) Brian introduces the podcast and co-host Kim, mentioning her recent recovery.Definition of Stolen Leadership (00:01:08) Discussion about the term "stolen leadership" and its positive implications in team dynamics.Personal Anecdotes on Leadership (00:03:37) Brian shares a lunch conversation about the benefits of allowing others to take initiative.Kim's Experience with Stolen Leadership (00:04:29) Kim reflects on her feelings when her responsibilities were taken over by a proactive team member.The Importance of Team Growth (00:06:17) Brian emphasizes that a good leader encourages their team to surpass them in abilities.Balancing Leadership Roles (00:09:04) Discussion on the need for both leaders and workers within an organization.Examples of Stolen Leadership (00:10:47) Brian shares examples of team members who have successfully taken on leadership roles.Acknowledging Contributions (00:14:02) The importance of recognizing team members who fill gaps and take initiative.Natural Leadership Qualities (00:15:06) Kim discusses how leadership can be innate and the importance of finding the right roles for individuals. Rewarding Initiative (00:15:37) Brian concludes by stressing the need to reward those who demonstrate leadership to prevent them from leaving.Understanding People Problems (00:15:43) Discussion on the four people problems and identifying the worst issue in team dynamics.Right Person, Right Seat...

Standing out in the auto repair industry takes more than just great service—it's about creating an experience that keeps clients coming back. In today's episode, we're exploring how to brand your shop as a Concierge Auto Repair Shop, offering high-end, personalized service that goes far beyond the typical repair visit.I'm your host, Brian Walker, and I'll walk you through the strategies to elevate your shop's reputation, attract the right customers, and deliver unforgettable service. From perfecting your shop's appearance to embracing “white-glove” customer care, you'll learn how to build a business that feels exclusive, premium, and worth talking about.If you've ever wondered how to stop attracting vehicles that don't fit your vision or how to cater to clients who value exceptional care, this episode is for you. With inspiration from brands like Disney and the Ritz-Carlton, we'll uncover what it takes to turn your shop into a place that wows clients at every turn.Let's rethink the way auto repair is done and discover how to make every client interaction extraordinary. Ready? Let's dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Episode 108 With Michael Dohertyhttps://www.youtube.com/@BuckleysAutoCare - Greg Buckley https://www.youtube.com/@fixingcars - Charlie's Foreign Car Service https://www.kenblanchardbooks.com/book/raving-fans/ - Raving FansShow Notes with TimestampsIntroduction to the Episode (00:00:10) Brian Walker introduces the episode, focusing on branding an auto repair shop as a concierge service.Client Inquiry (00:01:19) Discussion about a Facebook message from a shop owner seeking advice on attracting qualified clients.Understanding Clientele (00:02:25) Brian explains the challenges of attracting higher-end clients versus those with older vehicles.Marketing Evaluation (00:03:27) Brian reviews the shop's marketing efforts and website, noting its professionalism and organization.Shop Location Insights (00:04:22) Brian discovers the shop is located in a high-end suburban area, which is beneficial for branding.Personal Background of the Owner (00:05:15) Brian learns about the shop owner's background, including his career and financial stability.Branding as Concierge Service (00:06:26) Brian suggests branding the shop as a concierge auto repair service to attract the right clientele.Defining Concierge Auto Repair (00:07:20) Discussion on the concept of concierge

When it comes to keeping your customers loyal and engaged, technology might be the missing piece in your shop's success. In this episode, we're joined by Jeremy Glassco, founder of AppFueled, an innovative tool designed to disrupt customer behavior and redefine loyalty in auto repair.You might think AppFueled is just another CRM, but it's actually so much more. Today, we'll explore how its features—from branded call centers to custom loyalty programs—are setting new standards for customer experience. We'll also dig into what it means to “disrupt” customer behavior in a way that keeps your clients coming back to your shop instead of drifting to the competition.Whether you're new to customer relationship tools or already running a CRM, we think you'll find something valuable in today's episode. Let's dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Appfueled.com - Appfueled https://shopmarketingpros.com/ep-106-part-2-customer-retention-series-service-advisor-role/ - Customer Retention Series – Service Advisor RoleHow To Get In Touch with the Guesthttps://appfueled.com/jeremy - Jeremy GlasscoShow Notes with TimestampsIntroduction and Guest Introduction (00:00:01) Brian Walker introduces the podcast and guest Jeremy Glassco, highlighting the episode's focus on App Fueled.App Fueled Origins (00:02:07) Jeremy explains the initial concept of App Fueled and its evolution from a website builder to a CRM tool.Stubbornness and Evolution (00:03:08) Jeremy shares personal anecdotes about his journey and the challenges faced while developing App Fueled.Freedom of Entrepreneurship (00:04:44) Jeremy discusses the freedom and hard work involved in owning a business and the values learned from his upbringing.Veterans' Appreciation (00:05:54) Brian and Jeremy express gratitude for veterans, emphasizing the sacrifices made for freedom.Misconceptions about App Fueled (00:06:30) Brian clarifies misconceptions regarding App Fueled, noting it's more than just an app for shops.Full-Featured CRM Discussion (00:07:10) Jeremy highlights App Fueled's capabilities as a comprehensive CRM, including unique features not found elsewhere.Background of Refer a Car LLC (00:08:06) Jeremy recounts the founding of Refer a Car LLC and its initial mission to connect youth groups with auto repair shops.Community Engagement Through Fundraising (00:09:35) Jeremy discusses the successful fundraising initiative that connected local youth groups with auto repair shops.Referral Program Development (00:10:25) Jeremy...

Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February's marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture.Get tips on using National Days to boost engagement, from "Doggy Date Night" to “Random Acts of Kindness Week,” and learn how to connect with your local community, honor shop anniversaries, and run themed giveaways that your customers will remember. Whether you're promoting winter maintenance, preparing for tax season, or tapping into February's spirit, this episode has everything you need to make February marketing easy, effective, and engaging.Tune in now and discover how to keep your shop top-of-mind this February and beyond!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/126 - Preparing For January's Marketing https://www.daysoftheyear.com/ https://www.nationaldaycalendar.com/ - Topics for FebruaryShow Notes with TimestampsIntroduction to the Episode (00:00:10) Brian introduces the podcast episode, discussing February marketing strategies with guest Caroline Lagrone.Sponsor Acknowledgment (00:00:22) Brian thanks sponsors RepairPal and App Fueled, highlighting their services for auto repair businesses.Planning Marketing for February (00:01:10) Discussion on planning marketing efforts for February, applicable for future years as well.Importance of National Dates (00:01:44) Caroline provides a disclaimer about the variability of national days and weeks throughout February.Valentine's Day Marketing Ideas (00:02:25) Emphasis on love-themed marketing ideas related to cars and community engagement for Valentine's Day.Promotional Ideas for Customers (00:03:23) Suggestions for promotions like Hershey's kisses or roses for customers to celebrate Valentine's Day.Community Involvement (00:04:18) Ideas for engaging with local charities and organizations during February, focusing on love and kindness.Boy Scouts Anniversary Week (00:06:44) Highlighting the Boy Scouts anniversary week and offering car care merit badge clinics at auto shops.Random Acts of Kindness Week (00:07:41) Discussion on promoting kindness in the shop and community during Random Acts of Kindness Week.Incorporating Kindness into Marketing (00:09:51) Encouragement to share acts of kindness on social media to inspire community involvement.National Days in February (00:12:22) Introduction to various fun national days in February that can be leveraged for marketing.Ice Cream for Breakfast Day...

In this episode, Brian Walker is joined by guest Hallie Wasinger to provide a behind-the-scenes look at how they tackled a major business challenge head-on. After two months of thinking everything was running smoothly, the team uncovered that website projects were falling behind and client communication had slipped. This significant issue required immediate action.Hallie shares how she stepped in to take ownership, assessed each project, and led the team in establishing new, realistic launch dates. Together, Brian and Hallie discuss the importance of extreme ownership, providing structure, and delivering clear direction to get the team back on track. They also emphasize the value of staying calm when challenges arise, and the critical lesson that clients don't expect perfection—they just want things made right.If you're navigating your own business challenges, this episode is packed with valuable insights and practical advice on leadership, integrity, and making tough decisions.Tune in now to discover how to keep your business on course, even when it feels like everything is going wrong.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comHow To Get In Touch With the GuestHallie Wasinger: https://www.linkedin.com/in/hallie-wasinger-411706161/ Show Notes with Time StampsIntroduction to the Episode (00:00:10) Brian introduces the podcast and guest Hallie Wasinger, setting the stage for the discussion.The Great Website Debacle (00:01:30) Brian introduces the topic of the "great shop marketing pros website debacle" and thanks sponsors.Agency Environment Challenges (00:04:39) Hallie describes the intense pace of working in an agency, likening it to "drinking out of a firehose."Hiring Challenges (00:05:20) Brian discusses the difficulties in hiring a suitable web project manager for their fast-paced agency.Trusting Your Instincts (00:05:56) Brian emphasizes the importance of trusting your instincts when sensing something is wrong in a project.Communication Breakdowns (00:07:04) Hallie notes that the team started feeling something was off, leading to a breakdown in communication.Reality Check on Project Status (00:08:49) Brian reveals the shocking reality of multiple projects being behind schedule and lacking communication.Lessons on Accountability (00:09:45) Brian discusses the need to dig deeper when issues arise and not just take someone's word for it.Transition of Responsibilities (00:10:42) Hallie expresses her eagerness to take over the web team after the previous manager's departure.Implementing Systems and Processes (00:11:28) Hallie highlights her focus on creating systems to improve the web team's efficiency.Taking Ownership of Projects (00:13:14) Hallie shares her approach of taking extreme ownership and communicating directly with clients about...

Looking to unlock the true potential of your business? Discover how taking time to think can reveal new opportunities, boost creativity, and tackle challenges head-on. Learn how clarity breaks can help you refine your vision, focus on what truly matters, and transform your marketing strategy for better results.Get practical tips on clearing distractions, setting the right direction, and making the most of your time away from the daily grind. Ready to take your business to the next level? Tune in now and see how a little time to think can make all the difference!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)https://shopmarketingpros.com/125 https://www.eosworldwide.com/blog/101893-eos-take-clarity-break - EOS Clarity BreakClarity Break Starter QuestionsSometimes it is highly effective to have no plan, no questions while sometimes you need some starter questions to get your mind rolling (example questions below)What would I do if I wasn't afraid?Today, I am dreaming about….What's draining my energy right now?Who do you admire and why? What are they doing that you can do also?How do you practice caring for yourself? What are you most proud of?What can you de-clutter physically or emotionally today/this weekend?What are your self-affirmations? Make a list of statements to remind yourself who you are, what your talents/skills are, and what you believe about yourself.Show Notes with TimestampsIntroduction to the Podcast (00:00:01) The host introduces the Auto Repair Marketing Podcast and acknowledges the network.Importance of Mental Clarity (00:00:10) Brian Walker discusses the significance of mental clarity for business leadership and the distractions we face daily.The Concept of Clarity Breaks (00:01:27) Walker explains clarity breaks as a tool for clearing the mind and enhancing creative thinking.Personal Experience with Clarity Breaks (00:02:35) Brian shares his initial skepticism and eventual realization of the value of clarity breaks.How to Conduct a Clarity Break (00:03:37) Instructions on how to effectively conduct a clarity break away from usual environments.Benefits of Clarity Breaks (00:04:27) Walker emphasizes how clarity breaks can lead to significant insights and solutions for business growth.Overcoming Limitations through Clarity (00:05:36) Brian reflects on overcoming mental barriers regarding business growth during his clarity break.Clarity Breaks and Marketing (00:07:44) Discussion on how clarity breaks relate to marketing and fostering creativity in strategies.Sponsorship Mention - RepairPal (00:09:30) Walker promotes RepairPal as a valuable resource for auto repair shops seeking new...

Ready to kick off the year with a marketing plan that keeps your bays full? Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you'll learn how to make your marketing engaging and impactful.Discover fresh ideas for social media, event hosting, and campaigns that'll keep your shop top-of-mind all year. Whether it's winter car care, “new year, new car” resolutions, or creative customer appreciation ideas, this episode is packed with ways to turn small efforts into big wins.Don't let January sneak up on you—start planning now! Tune in to get the tools you need to make 2024 your best marketing year yet.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)How To Get In Touch With the GuestShow Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Welcome to another episode of the Auto Repair Marketing Podcast! I'm your host, Brian Walker, and I'm excited to have my co-host, Kim, back with me after her recovery. Today, we're diving into a topic that can change the game for your shop: Stop Playing Small.If you're tired of feeling stuck or just getting by, this episode is for you. We'll be talking about the mindset shifts and practical steps needed to build a thriving, impactful business. It's time to break free from the limits we place on ourselves and dream bigger.From overcoming the unique challenges of the auto repair industry to redefining what true success means, we'll share real stories, honest advice, and strategies you can use to push your business to new heights. Plus, you'll hear how the right mentors, clarity breaks, and a supportive community can make all the difference.Get ready to challenge yourself, take a fresh look at your goals, and start building a business that's more than just getting by—it's an empire. Let's jump in and stop playing small together!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit https://appfueled.com/ Lagniappe (Books, Links, Other Podcasts, etc)https://en.wikipedia.org/wiki/Start_with_Why - Start with Why by Simon Sinekhttps://youtu.be/u4ZoJKF_VuA?si=8yihKPEDRkFErdeN https://shopmarketingpros.com/kim-and-brian-tell-their-story/ - Episode 2 : Kim and Brian Tell Their Story https://shopmarketingpros.com/walkers-hierarchy-of-marketing-needs/ - Walkers Hierachy of Marketing Needs (Blog)https://shopmarketingpros.com/ep-101-walkers-hierarchy-of-marketing-needs/ - Podcast Episode 101 https://shopmarketingpros.com/ep-084-failing-forward-in-marketing/ - Failing Forward in Marketing - Episode 84Show Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas -

Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity.In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership.Ready to elevate your shop's networking game and drive more customers through your doors? Hit play now and unlock the potential of BNI for your business!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)https://www.bni.com/ How To Get In Touch With The Guesthttps://www.linkedin.com/in/shand/ https://trianglebni.com/en-US/index Show Notes with TimestampsIntroduction to BNI (00:00:10) Brian introduces the podcast and welcomes Steve Hand, a BNI expert.Reconnecting After Years (00:00:52) Steve and Brian reminisce about their long-standing friendship and connection.The Importance of BNI (00:01:55) Discussion on why BNI is essential for auto repair businesses and its benefits.Understanding BNI (00:02:32) Steve explains what BNI is and how it helps businesses succeed through collaboration.Weekly Sales Meetings (00:03:14) Steve emphasizes BNI meetings as crucial weekly sales meetings for businesses.Looking for Opportunities (00:03:28) Steve discusses how to identify potential customers during networking.Building Relationships (00:05:38) Importance of personal connections and understanding each other's backgrounds in BNI.1-to-1 Meetings (00:06:21) Brian and Steve talk about the significance of one-on-one meetings in BNI.Activating Relationships (00:07:30) Steve shares strategies for nurturing relationships to enhance networking effectiveness.Referral Processes (00:08:19) Steve explains how to recognize opportunities for referrals within your network.Gratitude to RepairPal (00:09:17) Brian thanks RepairPal for sponsoring the episode and highlights its benefits.Personal Experiences in BNI (00:10:16) Kim shares her experience of being in two separate BNI groups with Brian.Themed Referral Campaigns (00:10:59) Steve discusses the effectiveness of themed referral campaigns in BNI.Trial and Error in Networking (00:11:41) Steve reflects on learning through trial and error to improve referral requests.Sticking to a Campaign (00:12:42) Steve explains the importance of consistency in referral campaigns for better results.Story of a Soccer Mom (00:13:01) Discussion about a successful vehicle repair story involving a soccer mom.BNI Presentation Challenges (00:13:14) Addressing difficulties in creating unique 62-second presentations for BNI meetings.Finding the Right Market (00:14:21) A pizza shop owner shifts focus

Today's episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It's not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we're here to guide you through it!We'll dive into the risks of letting your domain lapse and share practical steps to make sure this never happens to you. This episode is packed with essential advice that could save you a fortune and keep your online presence safe.Grab your headphones, hit play, and let's dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Aftermarket Radio Network: https://aftermarketradionetwork.com/ How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Welcome to another episode of the Auto Repair Marketing Podcast. Today we're diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you're in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, you can get your shop to rank higher and bring in more customers.In this episode, we'll cover the key SEO basics you need, from optimizing your Google Business Profile to gathering keyword-rich reviews. We'll also dive into the power of long-tail keywords and creating high-quality, authoritative content that sets you apart. If you're ready to take your SEO to the next level and compete in a crowded market, this episode is for you. Let's get started!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)How a Trip to Key West Solidified What I Know About Reviews: https://shopmarketingpros.com/a-trip-solidified-what-i-know-about-reviews/ Keywords in Reviews - Adding Fuel to the Fire : https://shopmarketingpros.com/keywords-in-reviews-adding-fuel-to-the-fire/ SMP Blog: https://shopmarketingpros.com/how-to-rank-for-auto-repair-keywords-in-a-large-city/ They Ask, You Answer: https://marcussheridan.com/they-ask-you-answer/ Moz: https://moz.com/ The Ultimate Guide to Auto Repair Shop Marketing : https://shopmarketingpros.com/book/ Semrush Link Building: https://www.semrush.com/blog/link-building/ Show Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Today, we're diving into an essential topic—how to make your brand stand out from the competition. While you may already provide exceptional service, standing out in a crowded market requires a focused strategy. It's not just about doing good work; it's about showing what makes your shop truly unique.We'll break down the key ways to differentiate your brand, from nailing your customer service to using your core values to your advantage. We'll also talk about how paying attention to your shop's appearance and maintaining an active social media presence can make a big difference in how customers see you.If you're ready to learn how to make your shop rise above the rest and attract more customers, this episode is for you.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Building a StoryBrand by Donald Miller : https://storybrand.com/building-a-storybrand-book/ McCart's Auto Center - Ratchet and Wrench : https://www.ratchetandwrench.com/shop-life/article/11464229/shop-view-mccarts-auto-center https://shopmarketingpros.com/how-to-make-your-brand-stand-out-from-your-competitors/ Show Notes with TimestampsIntroduction to Brand Differentiation (00:00:10) Brian introduces the topic of brand differentiation for auto repair shops.Understanding Brand (00:02:26) Explains that a brand is more than just a logo; it embodies the overall customer experience.Customer Perception and Reviews (00:04:25) Discusses the importance of customer reviews in identifying what makes a shop unique.Identifying Strengths and Weaknesses (00:05:30) Encourages owners to focus on strengths while addressing weaknesses for better brand differentiation.Concept of a Four-Dimensional Shop (00:06:32) Introduces the idea of a four-dimensional shop, focusing on customer service, quality, timeliness, and price.Timeliness and Price Mindset Shift (00:08:29) Stresses the importance of communication and fair pricing in building a strong brand.RepairPal Sponsorship Mention (00:10:28) Thanks RepairPal for sponsoring and highlights its benefits for auto repair shops.Building Trust with Clients (00:11:26) Emphasizes the need to cultivate trust through social media and transparent communication.Core Values Integration (00:12:23) Explains how core values should be central to the brand and daily operations of the shop.Daily Recognition of Core Values (00:13:19) Describes the implementation of daily recognition for team members based on core values.Core Values and Brand Identity (00:15:19) Discusses how core values, like happiness, differentiate a brand and impact team morale.Outward Appearance of Shops (00:17:18) Emphasizes the importance of a clean and organized environment in shaping brand perception. Customer Perspective (00:19:28) Encourages shop owners to view their business from a customer's angle to identify areas for improvement. Impact of Shop Aesthetics (00:20:35)

Today, we're diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn't mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential.We'll cover the key responsibilities you need to take on, from meeting with your marketing team to providing access and sharing important updates. We'll also discuss how staying active in your community and delivering a great customer experience can make your marketing efforts even more effective.If you're ready to learn how to enhance your marketing partnership and see better results, this episode is for you. Let's dive in!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/ - The Weekly Blitz By Chris Cottonhttps://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans Show Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Want to make your content stand out in 2024? In this episode, we'll discuss why creating completely original content isn't the key—and what really drives success in today's competitive landscape.You'll learn how to take existing topics and make them your own by adding your unique voice and perspective. We'll show you how to keep your shop at the forefront of your customers' minds, even during long gaps between visits. Plus, get tips on how to use content across social media, email, and other channels to build trust and connect with your audience.Ready to boost your content strategy and strengthen customer loyalty? Tune in now and discover how to create content that truly resonates with your audience!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Want to create video content that boosts your shop's visibility and drives more customers to your door? Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy.In this episode, we'll share practical tips on using video to build trust with your audience, improve your SEO, and showcase your expertise—all while staying consistent with daily video content. Plus, you'll learn how doing VEDA can help you master video creation and create real connections with your customers.Don't miss out on this chance to level up your video game and see real results for your shop. Tune in now and start creating videos that truly connect!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopshttps://www.facebook.com/brian.walkerhttps://www.facebook.com/brian.walker/videos/877852980463356 - Brian's #veda day 31https://www.facebook.com/brian.walker/videos/2358559621160873 - Brian's #veda day 32How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they've faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you're a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action.Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community!

Today, we're excited to have a special guest with us, Craig O'Neill, a seasoned communication expert.In this episode, we'll dive into Craig's unique approach to effective communication in the auto repair industry. We'll explore how he defines and measures communication success, the art of creating positive first impressions, and the crucial role of clear, transparent interactions in building client trust and retention.We'll also discuss the impact of personalized communication, the importance of networking, and strategies for handling difficult conversations. Plus, Craig will share his insights on overcoming unexpected challenges in public speaking and his top-tier advice for shop owners looking to enhance their communication skills.Tune in for a wealth of knowledge and practical tips that can transform how you communicate in your business.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Speak Up! Effective Communication with Craig O'NeillComfort Crisis: Embrace Discomfort to Reclaim Your Wild, Happy, Healthy Self by Michael EasterScarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough by Michael EasterRemarkable Results Toastmasters ClubHow To Get In Touch With The GuestSpeak Up! Effective Communication with Craig O'NeillLinkedIn - https://www.linkedin.com/in/craigoneillaam/Show Notes with TimestampsIntroduction to the Episode (00:00:01) The host welcomes listeners to episode 116 and introduces guest Craig O'Neill.Discussion on Communication (00:01:36) Craig and Kim explore the importance of communication and daily conversations.Inspiration from Fitness Influencers (00:02:47) Fitness enthusiast Joey Swole and discusses gym etiquette.Walking and Inspiration (00:03:10) Craig shares insights on walking as a source of inspiration and connection with his wife.Toastmasters Experience (00:04:18) Craig reflects on his five-year journey in Toastmasters and its impact on communication skills.Learning to Listen (00:05:11) The speakers discuss the importance of listening and how Toastmasters fosters this...

When running your auto repair shop, burnout, stress, and exhaustion can feel like constant companions. How do you reignite your passion and find balance amidst the daily challenges?In this episode of the Auto Repair Marketing Podcast, Kim Walker hosts a solo cast with guest Jeff Salzenstein, a former professional tennis player turned coach and speaker. Jeff shares his transformative journey from the tennis courts to becoming a coach focused on holistic well-being. He offers invaluable insights on overcoming adversity, redefining success, and managing burnout and stress through practical techniques like heart-focused breathing and tapping. Jeff's emphasis on resilience, mindset, and the interconnectedness of mind, body, and soul will inspire and equip you with tools to enhance your personal and professional well-being.Tune in for an episode packed with actionable strategies to help you thrive in both your business and personal life. Don't miss it!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In Touch With The Guesthttps://www.jeffsalzenstein.com/ https://www.instagram.com/jeffsalzenstein/ https://www.facebook.com/jeffsalzensteinspeaker How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Want to unlock new opportunities for your auto repair shop? Learn how to tap into local organizations that are eager to help your business thrive, connect with valuable resources, and maximize community support.We'll explore the benefits of the Small Business Development Center (SBDC), leveraging Downtown Development Districts, and participating in programs like Goldman Sachs 10,000 Small Businesses. Plus, discover how to network with local government officials, secure grants, and enhance your shop's visibility and growth.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Tanchubajo Economic Development Foundation (TEDF) - https://www.tedf.org/Small Business Development Center (SBDC) - sba.gov/sbdcGoldman Sachs 10,000 Small Businesses (10KSB) - https://10ksbapply.com/The Idea Village in New Orleans - https://www.ideavillage.org/Show Notes with TimestampsIntroduction to the Episode (00:00:01) The hosts introduce the podcast and discuss the episode's focus on local organizations for business support.Tangible Economic Development Foundation (00:01:10) Brian shares his experience with TDF, emphasizing its role in supporting local businesses.Importance of Economic Development Foundations (00:02:27) Discussion on how these foundations help attract businesses and provide resources, particularly for small enterprises.Small Business Development Centers (SBDC) (00:04:15) Kim explains the role of SBDCs, offering assistance with business planning, funding, and market research.SBDC Resources and Classes (00:06:09) Overview of various resources available through SBDCs, including classes and networking opportunities for business owners.Finding Your Local SBDC (00:08:09) Advice on how to locate an SBDC and the value it brings to small business owners.Downtown Development Districts (00:09:15) Brian introduces Downtown Development Districts and their potential benefits for businesses in historic areas.Engagement with Downtown Development Districts (00:10:12) Discussion on the importance of local business involvement and awareness of district events and resources.Marketing Opportunities through Events (00:11:15) Encouragement to participate in local events to promote businesses, even if they seem unrelated to automotive repair.Goldman Sachs 10,000 Small Businesses Program (00:13:17) Brian explains the program's purpose, which is to provide small business owners with essential skills and resources.Experience with the 10K SB Program (00:15:35) Kim shares her perspective on the program, highlighting its benefits and the connections made among participants.Startup Accelerators (00:16:32) Discussion on startup accelerators that help new businesses grow quickly, including local examples.Local Government Support (00:18:01) Insights on the role of local government in supporting businesses and fostering a positive business environment.Getting Involved in the Community (00:19:48) Encouragement to engage with local organizations and...

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We've got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their...

Join Brian Walker in this thought-provoking episode of the Auto Repair Marketing Podcast as he delves into the controversial philosophy of "just say yes" in the auto repair industry. Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success. He shares real-life examples of missed opportunities, highlighting the importance of proper service advisor training and the need to always look for ways to turn a "no" into a positive response. Tune in to gain valuable insights on optimizing your shop's phone interactions and maximizing your marketing investments. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Episode 106: shopmarketingpros.com/106Empower Your Advisor : https://empoweryouradvisor.com/Episode 2: Brian's Euro shop : https://shopmarketingpros.com/kim-and-brian-tell-their-story/Episode 45: phone skills with Cecil Bullard: https://shopmarketingpros.com/ep-45-phone-skills-amplify-your-marketing-with-cecil-bullard/Show Notes with TimestampsIntroduction to "Just Say Yes" (00:00:10) Brian introduces the concept of "just say yes" in auto repair marketing.Philosophy Overview (00:01:18) Discussion on the philosophy of getting cars into shops, regardless of capacity or customer interest.The Divide in the Industry (00:02:12) Explains the polarizing nature of the "just say yes" philosophy among auto repair shops.Marketer's Perspective (00:02:12) Brian shares his insights as a marketer and the importance of customer engagement.Stressful Nature of Service Advisor Role (00:03:13) Highlights the stress faced by service advisors and its impact on customer interactions.Service Advisor Training Importance (00:04:20) Discusses the necessity of proper training for service advisors to improve customer retention.Examples of Missed Opportunities (00:05:17) Shares anecdotes illustrating how service advisors discourage potential customers.Case Study: Diesel Engine Inquiry (00:06:22) Describes a call where a service advisor prematurely dismissed a customer's request.Flat Tire Assistance Example (00:07:24) Discusses a missed opportunity to create customer loyalty through service.Air Conditioning Inquiry Mismanagement (00:08:23) Highlights a situation where a service advisor refused service based on engine type.Timing Belt Refusal (00:09:24) Details a call where a service advisor rejected a customer based on vehicle age.RepairPal Sponsorship Mention (00:10:19) Introduces RepairPal as a resource for connecting shops with new customers.Frustration with Service Advisors (00:11:25) Expresses frustration over service advisors frequently telling potential customers "no."Misunderstanding Customer Needs (00:12:17) Discusses the importance of understanding customer queries beyond...

Join Kim, in this episode of the Auto Repair Marketing Podcast as she dives into the key responsibilities shop owners have when teaming up with professional marketers. From the importance of honesty to the need for regular communication and thinking like a marketer, Kim outlines seven essential points to enhance your partnership and boost your business. Discover how to lay a strong foundation for your marketing efforts and ensure your shop is ready for growth. Don't miss these valuable insights and tips!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Simon Sinek - Start with Why Ted Talk : https://www.youtube.com/watch?v=u4ZoJKF_VuAPodcast or Blog about “You're Not Ready for Marketing” : https://shopmarketingpros.com/how-to-know-when-youre-not-ready-for-marketing/Show Notes with TimestampsIntroduction and Sponsor Acknowledgment (00:00:01) Kim Walker introduces herself and thanks the sponsors for supporting the podcast.Responsibilities of Shop Owners (00:01:21) Discussion on the responsibilities of shop owners in their relationship with professional marketers.Importance of Kickoff Meetings (00:02:26) Emphasis on the significance of kickoff meetings and thorough preparation for effective marketing.Honesty in Communication (00:04:49) The necessity for shop owners to be completely honest about their business situation with marketers.Monthly Meetings with Marketers (00:06:06) Highlighting the importance of regular monthly meetings to maintain effective communication and collaboration.Thinking Like a Marketer (00:09:26) Encouragement for shop owners to adopt a marketer's mindset to enhance communication and information sharing.Feedback and Transparency (00:13:31) The importance of providing feedback and being transparent about any dissatisfaction with marketing efforts.Kickoff Meeting Excitement (00:17:00) Shop owners feel inspired during kickoff meetings but often revert to old habits afterward.Importance of Deliverables (00:18:06) Shop owners must fulfill promises like taking photos and videos to support marketing efforts.Responsibility in Marketing (00:19:04) Shop owners need to actively participate in marketing strategies to ensure effective collaboration.Fixing Shop Issues Before Marketing (00:20:05) Address internal shop problems before hiring a marketer to avoid compounding issues.Review Audit and Improvement (00:21:28) Conduct a review audit to identify recurring customer complaints that need resolution.Avoid Mediocre Marketing (00:22:40) Ensure your shop is not mediocre before investing in marketing to maximize effectiveness.Engagement and Community Involvement (00:23:38) Active participation in the industry and community is crucial for successful marketing partnerships.Join the Auto Repair Marketing Community (00:25:59) Encouragement to join the Facebook group for automotive repair marketing discussions and resources.Request for Reviews (00:27:03) Hosts encourage listeners to subscribe, rate, and review the podcast to enhance visibility.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite -

Welcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods. Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, creating engaging video content, and offering incentives.Brian also highlights the importance of personal health and well-being, emphasizing that a healthy business owner is crucial for a thriving business. Tune in for practical tips to help fill your bays and keep your business thriving.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Greg Buckley at Buckley's Auto Center : https://www.youtube.com/@BuckleysAutoCare/featuredCharlie's Foreign Carhttps://www.youtube.com/@fixingcarsRoyalty Auto Servicehttps://www.youtube.com/@theroyaltyautoserviceDave's Auto Centerhttps://www.youtube.com/@DavesAutoCenterCentervilleHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Today, we're excited to have a special guest with us, Arun Kumar, the owner of Driven Auto Care. In this episode, we'll explore Arun's unique approach to defining and measuring customer loyalty, creating positive first impressions, and the crucial role of communication and transparency in client retention. We'll also discuss the impact of personalized service, the importance of community engagement, and strategies for handling negative reviews. Plus, Arun will share his insights on emerging trends in customer loyalty and his top-tier advice for shop owners. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)We Are Driven Podcast - https://podcasts.apple.com/us/podcast/we-are-driven-podcast/id1669356544Driven Diary Youtube: https://www.youtube.com/@drivendiaryArun Coumar Linkedin Post: https://www.linkedin.com/posts/aruncoumar_there-are-11-automotive-shops-in-the-plaza-activity-7206990233949642753-xcVF?utm_source=share&utm_medium=member_desktopHow To Get In Touch With The GuestArun Coumar: https://www.linkedin.com/in/aruncoumar/ Show Notes1. Define Loyalty:How do you define loyalty in the context of your auto repair business?How do you measure customer loyalty at Driven Auto Care?2. First Impressions:Do you believe first impressions contribute to customer loyalty?Share some thoughts on how a repair shop can create a positive first impression.3. Communication and Transparency:Does communication and transparency play a role in retaining clients?What best practices do you believe in or promote to increase customer loyalty?4. Personalized Service:Do you believe personalized service impacts retention?How can shops implement personalized service?5. Business Operations and Rebranding:Discuss the rebranding and renovation efforts at Driven Auto Care.How have these efforts contributed to creating a loyal customer base?6. Technology and Tools:Does technology and the use of any specific tools/programs help you stay in touch with customers and get them back into the shop?Share any specific tools or programs you use at Driven Auto Care.7. Community Engagement:Talk about engaging in the community to build your reputation and a loyal customer base.What community involvement initiatives does Driven Auto Care participate in?8. Handling Negative Reviews:How do you feel the way a negative experience is handled can play into customer loyalty?Share any strategies or approaches you use to turn negative experiences into positive outcomes.9. Trends in Customer Loyalty:Do you foresee any trends emerging in customer loyalty and retention within the auto repair industry?What are you...

Welcome to another episode of the Auto Repair Marketing Podcast, hosted by Brian and Kim Walker! Today, we have a very special guest, Michael Doherty, who was our exceptional service advisor at Peak Automotive in Apex, North Carolina. Michael has been a pivotal figure in our journey, and we are thrilled to share his insights on customer loyalty and retention. He'll discuss his unique approach to building lasting client relationships and the importance of genuine care and transparency.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)WorldPac - https://www.wtitraining.com/Worldpac STX - https://automotivetrainingevents.com/event/stx/Traver Technologies: https://traverconnect.com/ShopWare - https://shop-ware.com/How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

Customer loyalty programs are crucial for retaining clients in the auto repair industry. On the Auto Repair Marketing Podcast, hosts Brian and Kim Walker explore this topic with Joe Schindler and Jeff Rudnick. Joe, a shop owner, shares his experiences with loyalty programs, while Jeff from Pit Crew Marketing offers insights on how these programs can significantly benefit automotive shops. This discussion is part of their ongoing series on customer retention. They highlight how personalized rewards, first impressions, and community involvement can build stronger customer relationships, encouraging repeat business and long-term loyalty. These strategies significantly enhance customer satisfaction and drive business growth.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Pit Crew MarketingSchindler's GarageSchindler's Garage - see loyalty program postsHow To Get In Touch With The GuestJeff Rudnick: https://www.linkedin.com/in/jeff-rudnick-aa611831/Joe Schindler : https://www.facebook.com/schindlersgarageShow Notes with TimestampsThe introduction (00:00:03) Introduction of the podcast episode and the topic of customer loyalty programs.Jeff's background in Hawaii (00:01:03) Jeff's background in Hawaii and the discussion about his current location.Defining customer loyalty (00:04:19) Discussion on the definition of customer loyalty and how it is measured.Earning trust and loyalty (00:06:01) The importance of trust in earning customer loyalty and the significance of knowing the customer's intent.First impressions (00:12:00) The impact of the first impression on building customer loyalty and the significance of creating a welcoming environment.Last interaction and lagniappe (00:18:05) The importance of the last interaction with the customer and the concept of providing a little extra (lagniappe) to enhance the customer experience.Community involvement and charity events (00:20:34) The role of community involvement and charity events in creating customer loyalty and building relationships.These are the main topics covered in the podcast episode transcription segment, organized in chronological order with their respective timestamps.Community Involvement Charity (00:22:26) Shop owner's initiative to involve customers in community charity, raising funds and providing incentives for customers.Supporting Little League Teams (00:23:20) Discussion on sponsoring little league teams, the impact on the community, and the importance of community involvement.Seizing Opportunities (00:24:29) Encouragement to shop owners to seize opportunities, think creatively, and take advantage of moments for business growth.Solving Real Problems (00:25:44) Emphasizing the role of

In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention. Part of a customer retention series, this conversation highlights the importance of tailored, one-on-one service advisor training. Key topics include the shop owner's role in setting expectations, the benefits of a one-to-one advisor-to-technician ratio, and common mistakes in advisor interactions. Rena emphasizes the need for clear communication, empathy, and consistent follow-up to build trust and enhance customer loyalty, ultimately driving better business outcomes.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Empower Your Advisor: empoweryouradvisor.comHow To Get In Touch With the GuestRena Rennebohm AAM : https://www.linkedin.com/in/rena-rennebohm-aam-49aa1835/Show Notes with TimestampsThe role of service advisors (00:00:10) Discussion on the importance of service advisors in customer retention and the start of the interview with Rena Greenbaum.Rena's journey into service advisor training (00:01:10) Rena's transition from being a service advisor to becoming a trainer and her approach to one-on-one training.The impact of shop owners' vision (00:04:53) The significance of communicating the shop's vision to service advisors and aligning it with customer expectations.Building trust and communication (00:08:28) The role of service advisors in building trust through clear communication and setting expectations with customers.Creating a raving fan experience (00:11:14) The importance of having a clear process and expectations for service advisors to create exceptional customer experiences.The technician's happiness (00:15:33) The impact of a supportive service advisor on a technician's thoroughness and customer communication.Creating a raving fan experience (00:16:42) The positive outcomes of taking time with customers and creating loyalty through thorough communication.Advisors' extra level of communication (00:17:03) The importance of personalized communication and setting expectations with customers to build a positive experience.RepairPal's mission (00:18:34) Promotion of RepairPal's mission to put trust back in auto repair and its benefits for shop owners.Building trust through communication (00:19:43) The impact of spending time with customers and building trust through clear communication and thoroughness.Understanding and confidence in car repair (00:21:28) The importance of explaining car repair in understandable terms and building confidence in customers.Communication methods and customer loyalty (00:22:22) The impact of communication methods on customer loyalty and the value of phone calls in building relationships.Coaching for shop owners (00:23:21) The role of...

In this episode, Brian and Kim kick off a series on retention marketing, focusing on how auto repair shops can utilize Customer Relationship Management (CRM) systems to enhance customer loyalty and communication. They are joined by Greg Rainville from Steer and Chris Enright from Enright Automotive, who share their expertise and experiences.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)https://www.pendo.io/https://steercrm.com/ How To Get In Touch With The GuestGreg Rainville : https://www.linkedin.com/in/grainville/Chris Enright : https://www.linkedin.com/in/chris-enright-4674302ab/Show Notes with TimestampsThe introduction (00:00:01)Introducing the topic of retention marketing and the guests for the episode.Role of CRM in retention marketing (00:02:10)Exploring the role of CRM in retention marketing for auto repair shops and its unique aspects.Implementing CRM in the business (00:04:04)Reasons for implementing a CRM in the business and the benefits of CRM in customer communication and appointment reminders.Effectiveness of CRM in customer communication (00:05:50)Comparing traditional methods of customer communication with the capabilities of CRM and its effectiveness.Key features of CRM (00:08:50)Discussion on the essential features of CRM, including filtering, appointment reminders, and Google reviews.Impact of Google reviews and content (00:12:13)Exploring the impact of Google reviews on customer trust and the importance of customer content in reviews for driving more business.The importance of digital processes (00:14:51)Discussion on the impact of digital processes on customer experience and expectations.Challenges of traditional methods (00:15:21)Comparison of traditional handwritten methods with digital processes and the challenges faced by shops still using old methods.Resistance to change (00:16:31)Observations of resistance to digital inspections and modern CRM systems among some shop owners.Retention marketing (00:17:16)Importance of retention marketing and strategies to keep customers engaged and loyal.Effectiveness of customer outreach (00:18:49)Discussion on the frequency and methods for reaching out to customers to maintain brand loyalty.Benefits of RepairPal (00:20:52)Exploration of how RepairPal can introduce shops to new customers and build trust.Personalized messaging impact (00:21:16)Impact of personalized messages and the importance of keeping customer communication personal and local.Measuring CRM effectiveness (00:25:58)Methods and importance of measuring the effectiveness of CRM-driven marketing...

Want to create content that really connects with your audience? Learn how to identify what your customers need, personalize content from your shop, and tap into local community insights for better engagement.We'll share practical tips on using Canva, planning your content calendar, and driving more traffic to your website. Plus, discover strategies to promote your brand, enhance your shop's culture, and create SEO-friendly content.Don't miss out on this opportunity to transform your content strategy and see amazing results. Tune in now and start making content that truly connects!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask You Answer - https://marcussheridan.com/they-ask-you-answer/Show Notes with Timestamps[00:00] Introduction and SponsorIntroduction to the episodeMention of RepairPal as the sponsorOverview of the topic: Creating great content for automotive repair shops[02:00] Understanding Your AudienceImportance of knowing your audienceFocus on the needs and questions of the audience[04:30] Sources of Content IdeasUsing service advisors' and technicians' FAQsRecording questions for content ideas[07:00] Book Recommendation: "They Ask You Answer"Mention of Marcus Sheridan's bookBenefits of reading the book for content ideas[09:45] Types of ContentVideos: Short and informativeBlogs: Detailed written contentSocial Media Posts: Engaging with the audience[13:30] Practical Tips for Content CreationUsing Canva for creating graphicsPlanning content in advanceRegular features like "Tech Talk Tuesdays"[17:00] Community InvolvementSharing content from local clubs, chambers of commerce, or community groupsHighlighting customer reviews[19:45] Company Culture and Team AchievementsImportance of showcasing company cultureHighlighting team achievements and events[23:00] Engaging with the CommunityJoining the Auto Repair Marketing Mastermind Facebook groupSharing ideas and successes within the community[26:00] ConclusionInvitation to email feedback and content ideasMention of other shows on the Aftermarket Radio NetworkEncouragement to tune in next weekHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

When looking to enhance your auto repair shop's visibility, promotional products can make a significant impact. In this episode, host Kim Walker welcomes Megan Romano, owner of Romano Promo. Megan shares her journey into the promotional products industry and underscores the importance of having a strategic plan for their use.She also highlights the benefits of working with local distributors for personalized service, the significance of diverse apparel options for team members, and the value of unique, high-quality promotional items. Join us as we explore how these strategies can elevate your business and strengthen community ties.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Romano Promo's websiteRomano Promo's Automotive Shop - just for shops!How To Get In Touch With The GuestMegan Romano - https://www.linkedin.com/in/megan-romano-5a110228b/ Contact info: https://romanopromo.com/contact-usShow Notes with TimestampsIntroduction (00:00:11) Introducing the podcast and the topic of promotional products.Meeting at the Chamber (00:01:18) Discussion about meeting at the Chamber of Commerce and the importance of community involvement.Locally Owned Tangy Project (00:03:42) Discussion about the locally owned Tangy project during the COVID-19 pandemic and its impact.Megan's Background (00:08:50) Megan's background and how she got into promotional products.Promotional Products for Auto Repair Shops (00:15:51) Tips for independent automotive repair shops on using promotional products effectively.The importance of planning and knowing your audience (00:16:55) Emphasizing the need for planning, understanding the audience, and avoiding rushed decisions in marketing.Promoting trust in auto repair (00:17:45) Acknowledging RepairPal's mission to build trust in auto repair and the benefits of being part of their trusted network.Understanding the audience in marketing (00:18:45) Highlighting the significance of knowing the target audience, particularly focusing on female customers in the automotive repair industry.Quality over quantity in promotional products (00:20:32) Stressing the importance of investing in high-quality promotional products that reflect well on the brand, rather than opting for mass quantities of cheap items.Connecting emotionally through promotional products (00:27:36) Exploring the emotional impact of promotional products on both the shop owner's pride and the end user's connection and happiness.Benefits of using a local promotional product distributor (00:29:38) Explaining the advantages of working with a local distributor, including personalized service, expertise in product selection, and the ease of the process.Local promotional products (00:33:16) Discussing the benefits of working with local businesses and how to find them through the chamber of...

When choosing a marketing company to market your auto repair shop you may find yourself deciding between a local marketer in your hometown or an auto repair marketing specialist whose office is halfway across the country.Which one should you choose? There's no wrong answer. But as agency owners who used to be local generalist marketers and now specialize, we know both sides of the coin. Today we're going to give you an unbiased look at what factors you should be using in the decision-making process.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer - https://marcussheridan.com/they-ask-you-answer/Show Notes with TimestampsMeeting face to face and building relationships (00:12:20) The importance of in-person meetings and building strong relationships with the marketing company.Pandemic's impact on remote meetings (00:13:15) The shift to remote meetings due to the pandemic and the realization that effective communication can still be achieved from afar.Benefits of in-person interaction (00:14:21) The advantages of in-person meetings, including the ability to connect on a personal level and fully understand the products or services offered.Meeting Preferences (00:14:26) Discussion on the shift from in-person to virtual meetings and the impact on relationships.Industry Knowledge (00:19:30) The importance of understanding industry-specific acronyms, terminology, and business practices for effective marketing.Local Knowledge (00:25:54) The significance of understanding local events, culture, and geographic factors for targeted marketing strategies.Specialist vs. Generalist Agency (00:25:45) Comparison between the expertise of a specialist agency and the adaptability of a generalist agency in marketing.Local vs Specialist Agencies (00:29:23) Discussion about the advantages of local agencies and specialist agencies in terms of knowledge and time investment.Overall Results (00:30:09) Comparison of overall results between generalist agencies and specialist agencies, focusing on the knowledge and experience in a specific industry.Case Studies (00:31:48) Case studies and examples of how local knowledge and specialty agencies can impact marketing results, with specific examples from the automotive and HVAC industries.Facebook Group Invitation (00:41:10) Invitation to join the Auto Repair Marketing Mastermind Facebook group, emphasizing its active and informative nature.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas -

When it comes to marketing there's an order to things. You want to build on a solid foundation. You shouldn't just focus on the marketing tactics you are most interested in, but rather what is most important to the business' survival first, then long-term growth, and then thriving as an empire.It's not so different from the basic needs of a human, and that's the comparison we're making today. So listen in to hear an interesting take on how you can use Maslow's Hierarchy of Needs to determine what you should be doing in your marketing based on the current position of your business.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Blog: Walker's Hierarchy or Marketing NeedsShow Notes with TimestampsWalker's Hierarchy of Marketing Needs (00:00:10) Brian introduces the topic and mentions the episode's main focus.Introduction to Maslow's Hierarchy of Needs (00:00:52) Kim expresses skepticism about relating Maslow's hierarchy to marketing.Matt Fangio's Influence (00:02:30) Brian credits Matt Fangio for the idea and discusses his intelligence.Understanding Maslow's Hierarchy (00:03:40) Kim expresses initial skepticism, and Brian explains the need for thorough research.Value of Maslow's Hierarchy in Marketing (00:06:21) Brian realizes the practical value of Maslow's hierarchy for evaluating marketing strategies.Comparison of Basic Business Needs to Maslow's Hierarchy (00:09:27) Brian compares basic business needs to Maslow's hierarchy of needs.Importance of Google Business Profile (00:11:59) Brian emphasizes the importance of a Google Business Profile for any business.Website as Marketing Hub (00:13:11) Brian discusses the significance of a website as the central hub for marketing efforts.Building Your Brand (00:15:04) Discusses the importance of building an email and texting list, creating a separate podcast, and the significance of having a website.DIY Website Building (00:16:00) Emphasizes the option to build a website using platforms like Wix or Squarespace, and the importance of eventually investing in a professional website.Social Media Pages (00:16:33) Discusses the importance of creating and regularly posting on social media pages, and the role they play in building trust and familiarity with potential customers.Safety and Security (00:18:53) Relates Maslow's theory of personal security to the importance of reputation in business, and introduces the topics of reviews, content marketing, and search engine optimization.Reputation and Reviews (00:20:25) Discusses the significance of good reviews in establishing trust and reputation, and the role of CRM systems in managing reviews.Content Marketing (00:23:36) Emphasizes the importance of businesses being media companies first and creating content to establish trust and thought leadership.Search Engine Optimization (00:27:00) Explains the importance of being found online through SEO and Google Ads, and how these strategies contribute to driving business to the shop.Issues with Marketing (00:29:17) Discussion about not being overwhelmed by marketing tasks and taking it step by step.Importance of Networking (00:30:03)...

In episode 100 of The Auto Repair Marketing Podcast, we invite Tony Mercury from AutoShop Solutions, Carrie-Lynn Rodenberg from Turnkey Marketing, Connor Tracy from Kukui, and Kelsey Outram from Lift Auto Repair Marketing to join us for a meeting of the marketing minds. We talk about where marketing has been, where it's going, and drop lots of useful knowledge bombs for shop owners to implement in their marketing!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Tony Mercury, Autoshop Solutions - https://autoshopsolutions.com/ Carrie-Lynn Rodenburg, Turnkey Marketing - https://www.turnkeyautomarketing.com/ Connor Tracy, Kukui - https://www.kukui.com/ Kelsey Outram, Lift Auto Repair Marketing - https://liftautorepairmarketing.com/ Brian & Kim Walker, Shop Marketing Pros - https://shopmarketingpros.com/ How To Get In Touch With the guestTony Mercury - https://www.linkedin.com/in/tony-mercury-759061b/Connor Tracy - https://www.linkedin.com/in/connor-tracy-005a5663/Carrie-Lynn Rodenburg - https://www.turnkeyautomarketing.com/contact-us/Kelsey Outram - https://www.linkedin.com/in/kelseyoutram/Show Notes with TimestampsThe introduction (00:00:01) Introduction of the episode, sponsors, and special guests.Discussing the future of marketing (00:01:17) Conversation about the future of marketing and the gathering of various marketers in the industry.The significance of change in marketing (00:03:43) Discussion on the significant changes in marketing for auto repair shops over the last decade.Common mistakes in marketing for auto repair shops (00:05:31) Addressing common mistakes made by auto repair shop owners in their marketing efforts.Challenges in communication and handoff from marketing to sales (00:07:19) Challenges and issues related to communication and handoff from marketing to sales within auto repair shops.Role of AI and automation in marketing (00:10:08) Exploring the role of AI and automation in the future of marketing for auto repair shops.AI in Marketing (00:14:07) AI's role in targeting audiences and delivering custom messages through different platforms.Emerging Technologies for Auto Repair (00:15:10) Shift from web dominance to direct-to-consumer strategies, including online scheduling and live scheduling.Google's Monetization and Direct-to-Consumer Shift (00:16:11) Google's efforts to monetize and sidestep web-based processes, leading to a shift in consumer...