Podcast appearances and mentions of Brian Walker

Thanks to our Partners, Shop Boss and AppFueledDecember comes faster than most of us expect, and if you're not planning your shop's holiday marketing now, you'll be scrambling when the tinsel hits the floor. In this episode of The Auto Repair Marketing Podcast, Brian Walker and Caroline LeGrand break down how to finish the year strong with festive, community-driven content that actually connects.From shop Christmas parties and Operation Santa Paws to car giveaways and safety awareness campaigns, Brian and Caroline unpack creative, authentic ways to bring holiday cheer into your marketing. They even dive into clever spins on National Cookie Cutter Week, sharing your shop's “naughty and nice” list, and the power of using year-end stats to celebrate your team and customers.Whether you're highlighting your community involvement, promoting gift cards, or just sharing some lighthearted holiday fun (Hallmark movie talk included), this conversation will give you ideas that help your shop stand out while staying true to who you are.Listen now to learn how to plan December's marketing with intention so your social media, promotions, and community efforts close out the year on a high note and set the tone for an even better new year.Show Notes with TimestampsPodcast Introduction (00:00:00) Brief intro to the podcast network and hosts, sponsor mentions.Reflecting on a Year of Podcasting (00:00:59) Hosts discuss recording for December, marking a full year of episodes.Holiday Community Events & Charity (00:01:43) Ideas for shop charity events: Wishes on Wheels, Toys for Tots, Angel Trees, and customer appreciation.Sharing Shop Holiday Activities (00:02:41) Encouraging shops to share Christmas parties, decorations, and holiday closure dates on social media.December Observances: Santa Paws & Car Donation Month (00:03:22) Highlighting National Operation Santa Paws Month and National Car Donation Month, including car giveaways.Drunk and Drugged Driving Prevention (00:04:30) Discussing National Drunk and Drugged Driving Prevention Month and partnering with local law enforcement.Older Driver Safety Awareness (00:05:14) Promoting Older Driver Safety Awareness Week and sharing personal stories about senior drivers.National Cookie Cutter Week (00:07:17) Joking about celebrating National Cookie Cutter Week with holiday cookies, not generic marketing.Fun December Days: Apples, Giving, Santa's List (00:07:47) National Eat a Red Apple Day, National Day of Giving, and Santa List Day ideas for shop engagement.Non-Holiday December Observances (00:09:43) Mentioning National Miner's Day, International Civil Aviation Day, Pearl Harbor Remembrance Day, and Blue Collar Day.Holiday Sweets & Shop Competitions (00:11:11) Ideas for National Pastry Day, Gingerbread House Day, and National Cupcake Day competitions in the shop.Device Appreciation & Buddy the Elf Day (00:11:40) National Device Appreciation Day and answering the phone like Buddy the Elf for fun shop engagement.Favorite Christmas Movies Discussion (00:12:36) Hosts discuss favorite Christmas movies and suggest shops ask their teams about theirs.December 20th Onward: Ugly Sweaters & Flashlights (00:17:04) National Ugly Christmas Sweater Day, Caroling Day, and National Flashlight Day for shop participation.Winter Solstice (00:18:20) Explanation of the winter solstice and its significance for winter-themed marketing.Festivus and Christmas Eve/Day (00:19:56) Mentioning Festivus (Dec 23),...

Anthony discusses the Giants' secondary woes with DBacks Academy Brian Walker (NFL Defensive Backs Trainer). Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Thanks to our Partners, Shop Boss and AppFueledAI search isn't the future, it's already here, and it's changing how people find your auto repair shop. Brian Walker just came back from teaching a four-hour class on AI search optimization at the ASTA Expo, and he's breaking it all down so you can take action now. From getting your shop mentioned in AI overviews to the practical steps that help you get recommended by AI tools like ChatGPT and Google's Gemini, Brian shares what you can do today to stay ahead of the curve.If you want your shop to show up when drivers ask AI for help finding trusted auto repair, you need to hear this one. Hit play and learn how to position your business for the next big wave in search. Show Notes with TimestampsPodcast Introduction (00:00:01) Brief intro to the Aftermarket Radio Network and the podcast host, Brian Walker.AI Search Optimization Overview (00:00:10) Brian introduces the topic: how auto repair shops can get found and recommended by AI search tools.Asta Expo Recap & Class Mention (00:01:17) Brian discusses teaching a four-hour class on AI search optimization at the Asta Expo.Why AI Search Matters Now (00:02:28) Explains current AI search usage (5% of searches), its rapid growth, and why shops should prepare early.SEO vs. AI Search Optimization (00:03:46) Compares traditional SEO and AI search optimization, noting similarities and key differences.Defining AI Search Optimization Terms (00:05:14) Clarifies terminology: SEO, AIO, GEO, and the preferred term "Search Everywhere Optimization."Action Step 1: Reviews Everywhere (00:06:48) Emphasizes the importance of gathering reviews on multiple platforms, not just Google.Action Step 2: Schema Markup (00:10:59) Explains schema markup, its role in helping AI and search engines understand website content.Action Step 3: Deep Service Page Content (00:15:31) Advises updating service pages with detailed, unique content and using AI carefully for content creation.Action Step 4: Long-Form Content & Search Behavior (00:17:48) Discusses the value of long-form content for AI/search engines and how AI search queries differ from traditional ones.Action Step 5: Summaries and FAQs (00:20:57) Recommends starting pages with summaries and ending with FAQs to help AI generate overviews.Action Step 6: Team Member Visibility (00:23:06) Encourages showcasing staff bios, certifications, and training to build trust with AI and customers.Action Step 7: Directory Listing Consistency (00:25:31) Stresses the importance of consistent business information (NAP) across all online directories.Action Step 8: Memberships, Affiliations, and Media (00:26:33) Suggests creating a website page listing shop memberships, certifications, and media mentions to build trust.Action Step 9: Social Profiles & SameAs Schema (00:28:49) Advises linking to all social/web profiles and using SameAs schema to strengthen the business entity online.Action Step 10: Personal Branding & Content Creation (00:29:56) Highlights the value of building personal brands and creating content under personal names for AI recognition.Action Step 11: Book Recommendation (00:34:33) Recommends reading "Endless Customers" by Marcus Sheridan for AI-focused content strategy.Closing Remarks & Contact Info (00:35:38) Wraps up with ways to connect, encourages joining the Facebook group, and thanks listeners.How To Get In Touch

Thanks to our Partners, Shop Boss and AppFueledCaroline Legrand steps in for Brian Walker and is joined by Shop Marketing Pros' COO, Hallie Wasinger, for a power-packed conversation all about planning your November social media content. This one's tailor-made for shop owners who want to show up with purpose online, not just post for the sake of posting.From meaningful campaigns like honoring veterans and military families to fun engagement ideas like Dear Santa Letter Week and National Cook for Your Pet Day (yep, that's a thing), this episode is loaded with content prompts that actually make sense for your brand. You'll also hear real-world examples of what other shops are doing across the country, plus creative ways to stand out during National Deal Week, Small Business Saturday, and the always-busy Thanksgiving travel season.If you've ever struggled with knowing what to post, when to post it, or how to tie your community involvement into your marketing without sounding cheesy, this episode is the roadmap you didn't know you needed.

Dr Brian Walker has practised medicine for many years in many different countries, before finally settling into practice as a GP in Serpentine Medical Centre. He has front-line experience treating patients in hospitals, emergency departments and general practice. If you are familiar with the book Dying to be Be, which detailed the near death expeirence by Anita Moorjani, it should be noted that Dr Walker was Anita's GP in Hong Kong. She met up with him in the United States a few years ago and did a beautiful interview which is available on Youtube. Dr Walker is also a member of the Legislative Council in the Parliament of Western Australia for the Legalise Cannabis Party. Every year, the monastic community (Monks and nuns) go on a three month retreat called the “Rains Retreat” from mid July to mid October. During this period, they do not visit our centres for teachings as it's a time for deepening their own practice. While the monks and nuns are away, we will have some interesting guest speakers coming in to give the Friday Night talk. Dust in Our Eyes 2025 (Rains Retreat Speakers' Series 2025) Hear stories of everyday dhamma as told by monastics and lay practitioners from various Buddhist traditions. Support us on https://ko-fi.com/thebuddhistsocietyofwa BSWA teachings are available: BSWA Teachings BSWA Podcast Channel BSWA DeeperDhamma Podbean Channel BSWA YouTube

Thanks to our Partners, Shop Boss and AppFueledIn this episode of The Auto Repair Marketing Podcast, Brian Walker sits down with Michelle Travis, Director of SEO at Shop Marketing Pros, to break down a question more and more shop owners are asking: Why does content need to be so long?They dig into how longer-form content is outperforming the old 500-word blog strategy, what Google and AI tools are favoring now, and why those extra words aren't fluff; they're fuel for better visibility, stronger trust signals, and showing up everywhere your potential customers are searching.You'll also hear what's changed in how blogs are built today, including things like TLDRs, FAQs, and comparison tables that hit both human readers and search engines alike. Whether you're skeptical or already sold on content marketing, this episode will help you see how deeper content connects directly to real-world results in your business.Lagniappe (Books, Links, Other Podcasts, etc)ChatGPTClaudeGrokWhat Makes A Great Auto Repair Shop Website?Your Google Business Profile + Mastering Local SEOShow Notes with TimestampsIntroduction and Sponsor Messages (00:00:01) Brief intro to the podcast, hosts, guest, and sponsor acknowledgments.Why Google Prefers Long-Form Content (00:01:43) Discussion on Google's preference for authoritative, relevant, and expert-driven long-form content.Defining Content Lengths and Pillar Pages (00:02:44) Explains short vs. long-form content, ideal word counts, and the role of pillar pages.Performance of Pillar Pages and Blog Posts (00:03:30) Comparison of pillar page performance versus newer, more targeted blog posts.Benefits of Long-Form Content for SEO (00:05:15) How long-form content allows for keyword variation, FAQs, summaries, and better user engagement.Google's Search Intent and Authority (00:07:02) Google's goal to provide the best, most complete answers and how detailed content supports this.Addressing Client Concerns About Content Length (00:08:48) Responding to clients who feel content is too long and explaining user intent.Content for Humans vs. Search Engines (00:10:23) Clarifies that content is written for humans but optimized for search engines and AI understanding.AI's Role in Content Discovery (00:12:40) How AI tools like ChatGPT use long-form content to recommend shops and answer user queries.Sponsor Messages (00:13:29) Mid-episode sponsor advertisements for Shop Boss and App Fueled.Personal Experience with AI Search (00:15:41) Brian shares how AI learns user preferences and recommends local shops based on detailed prompts.Summaries and TLDR in Content (00:18:23) Use of summaries and TLDR sections to quickly answer user questions and improve search visibility.Comparison Tables in Content (00:20:26) Adding comparison tables to break up content, aid skimmers, and establish authority.Structured Data and Schema Markup (00:21:27) Importance of schema data for search engines and AI to understand website information.Explaining Schema Data to Listeners...

Thanks to our Partners, Shop Boss and AppFueledRyan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets or big investors, they focused on smart, strategic marketing moves that helped them grow fast without wasting money.Brian dives into their decision-making process, from ditching direct mail to doubling down on Google LSAs, and how strong phone skills turned casual calls into loyal customers. They talk openly about what worked, what flopped, and how they've created a brand that feels more like a high-end speakeasy than a typical auto shop.This episode is packed with takeaways for shop owners who want to scale without the fluff. It's about being intentional, building relationships, and letting marketing fuel real growth.Introduction and Sponsor Acknowledgment (00:00:01) Host introduces the podcast, guests, and thanks sponsors.Background and Shop Ownership Journey (00:01:03) Ryan and David share their transition from technicians to shop owners and their first year in business.Tesla Specialty and Local Market Opportunity (00:01:59) Discussion of their focus on Tesla repairs due to poor local dealership service.Early Marketing Strategy: Website and SEO (00:03:46) Started with a website and SEO before opening, aiming for Google visibility from day one.Financial Preparations and Entrepreneurial Mindset (00:06:06) Talk about financial risks, faith, and foundational steps like securing a domain name.Scaling Services and Adding Marketing Channels (00:07:52) Gradual addition of services and marketing channels, including Google Ads.Seeking Industry Guidance and Community Involvement (00:08:59) Leaning on industry experts, SCORE, and engaging in community programs like Adopt a Highway.Evaluating Community Marketing ROI (00:09:52) Discusses the intangible benefits of community involvement and local visibility.Initial Marketing Company Experience (00:11:21) Tried a budget marketing company for website/SEO; found it ineffective and disappointing.Value of Investing in Quality Marketing (00:13:03) Realization that higher-quality, more expensive marketing services yield better results.Balancing Aggressive Growth with Financial Prudence (00:16:24) How they scaled marketing aggressively but sustainably, reallocating budget from ineffective channels.Best Performing Marketing: Google Local Service Ads (00:17:31) Google Local Service Ads identified as the most effective marketing channel.Optimizing and Adapting LSA Campaigns (00:18:29) Describes the learning curve and adjustments needed to maximize LSA effectiveness.Importance of Phone Skills and Customer Service (00:20:02) Emphasizes the role of strong phone skills and customer care in converting leads.Advice for New Shop Owners on Marketing (00:21:47) Recommends launching a website early and investing in top-tier marketing services.AI, Online Presence, and Future Trends (00:22:04) Mentions being found on Reddit, the rise of AI, and its impact on business visibility.Future Plans for Pleasant Automotive (00:23:24) Plans to expand with more small, relationship-focused locations, maintaining a "speakeasy" feel.Closing Remarks and Anecdotes (00:24:52) Host and guests share personal stories, thank listeners, and wrap up the episode.Lagniappe (Books, Links, Other Podcasts, etc)

Thanks to our Partners, Shop Boss and AppFueledRyan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets or big investors, they focused on smart, strategic marketing moves that helped them grow fast without wasting money.Brian dives into their decision-making process, from ditching direct mail to doubling down on Google LSAs, and how strong phone skills turned casual calls into loyal customers. They talk openly about what worked, what flopped, and how they've created a brand that feels more like a high-end speakeasy than a typical auto shop.This episode is packed with takeaways for shop owners who want to scale without the fluff. It's about being intentional, building relationships, and letting marketing fuel real growth.Introduction and Sponsor Acknowledgment (00:00:01) Host introduces the podcast, guests, and thanks sponsors.Background and Shop Ownership Journey (00:01:03) Ryan and David share their transition from technicians to shop owners and their first year in business.Tesla Specialty and Local Market Opportunity (00:01:59) Discussion of their focus on Tesla repairs due to poor local dealership service.Early Marketing Strategy: Website and SEO (00:03:46) Started with a website and SEO before opening, aiming for Google visibility from day one.Financial Preparations and Entrepreneurial Mindset (00:06:06) Talk about financial risks, faith, and foundational steps like securing a domain name.Scaling Services and Adding Marketing Channels (00:07:52) Gradual addition of services and marketing channels, including Google Ads.Seeking Industry Guidance and Community Involvement (00:08:59) Leaning on industry experts, SCORE, and engaging in community programs like Adopt a Highway.Evaluating Community Marketing ROI (00:09:52) Discusses the intangible benefits of community involvement and local visibility.Initial Marketing Company Experience (00:11:21) Tried a budget marketing company for website/SEO; found it ineffective and disappointing.Value of Investing in Quality Marketing (00:13:03) Realization that higher-quality, more expensive marketing services yield better results.Balancing Aggressive Growth with Financial Prudence (00:16:24) How they scaled marketing aggressively but sustainably, reallocating budget from ineffective channels.Best Performing Marketing: Google Local Service Ads (00:17:31) Google Local Service Ads identified as the most effective marketing channel.Optimizing and Adapting LSA Campaigns (00:18:29) Describes the learning curve and adjustments needed to maximize LSA effectiveness.Importance of Phone Skills and Customer Service (00:20:02) Emphasizes the role of strong phone skills and customer care in converting leads.Advice for New Shop Owners on Marketing (00:21:47) Recommends launching a website early and investing in top-tier marketing services.AI, Online Presence, and Future Trends (00:22:04) Mentions being found on Reddit, the rise of AI, and its impact on business visibility.Future Plans for Pleasant Automotive (00:23:24) Plans to expand with more small, relationship-focused locations, maintaining a "speakeasy" feel.Closing Remarks and Anecdotes (00:24:52) Host and guests share personal stories, thank listeners, and wrap up the episode.Lagniappe (Books, Links, Other Podcasts, etc)

Thanks to our Partners, Shop Boss and AppFueledReady or not, October is right around the corner, and Brian Walker and Caroline Legrand are here to help auto repair shops get a jump on fall marketing before it sneaks up.They cover fall-focused campaigns like Breaks for Breasts and Trunk-or-Treat events, along with practical reminders for promoting services like winterization and snow tire prep. The conversation also highlights creative ways to use national months and quirky holidays like Squirrel Awareness Month, National Pizza Month, and Name Your Car Day to create fun, engaging social media content that still reflects your shop's professionalism.Whether it's encouraging community involvement, sharing behind-the-scenes shop moments, or reminding customers about safety during school and holiday season travel, this episode is full of ideas that help your shop stay visible, build trust, and keep the bays full as the season shifts.Perfect for shop owners looking to market with intention and stand out in their local communities.Lagniappe (Books, Links, Other Podcasts, etc)October Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, hosts, guest, and sponsor messages.October Marketing Planning Overview (00:00:56) Discussion about the importance of planning October marketing strategies in advance.General Shop Topics & Breast Cancer Awareness (00:02:10) Covering general shop topics, "Brakes for Breasts" campaign, and Breast Cancer Awareness Month.Trunk or Treat & Community Events (00:02:36) Ideas for hosting Trunk or Treat and other community events at the shop.Winterization, Tires, and Preventative Maintenance (00:02:58) Promoting winterization services, tire changes, and preventative maintenance for colder weather.Educating Customers on Fall Car Care (00:04:01) Tips for educating customers about tire pressure, coolant, and battery checks as weather cools.October National Months & Food Themes (00:05:10) Overview of October's national months, especially food-related themes like National Pizza Month.National Women's Small Business Month (00:05:49) Highlighting and promoting women-owned auto repair shops.Squirrel Awareness Month & Automotive Tie-ins (00:06:08) Fun discussion on Squirrel Awareness Month and how it relates to brakes, tires, and rodent damage.Other October National Months (00:07:27) Mention of additional food and transportation safety months, and creative ways to tie them into shop marketing.National Go on a Field Trip Month (00:08:03) Encouraging partnerships with schools for field trips to the shop, including virtual options.October National Weeks: Safety Themes (00:08:55) National Teen Driver Safety Week and School Bus Safety Week, with tips for educating customers.October National Days: Green City, Name Your Car, and More (00:09:51) Ideas for celebrating National Green City Day, National Name Your Car Day, and other unique days.Engagement Ideas: Naming Cars & Social Media (00:12:50) Encouraging customer engagement by sharing car names and stories on social...

Thanks to our Partners, Shop Boss and AppFueledReady or not, October is right around the corner, and Brian Walker and Caroline Legrand are here to help auto repair shops get a jump on fall marketing before it sneaks up.They cover fall-focused campaigns like Breaks for Breasts and Trunk-or-Treat events, along with practical reminders for promoting services like winterization and snow tire prep. The conversation also highlights creative ways to use national months and quirky holidays like Squirrel Awareness Month, National Pizza Month, and Name Your Car Day to create fun, engaging social media content that still reflects your shop's professionalism.Whether it's encouraging community involvement, sharing behind-the-scenes shop moments, or reminding customers about safety during school and holiday season travel, this episode is full of ideas that help your shop stay visible, build trust, and keep the bays full as the season shifts.Perfect for shop owners looking to market with intention and stand out in their local communities.Lagniappe (Books, Links, Other Podcasts, etc)October Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, hosts, guest, and sponsor messages.October Marketing Planning Overview (00:00:56) Discussion about the importance of planning October marketing strategies in advance.General Shop Topics & Breast Cancer Awareness (00:02:10) Covering general shop topics, "Brakes for Breasts" campaign, and Breast Cancer Awareness Month.Trunk or Treat & Community Events (00:02:36) Ideas for hosting Trunk or Treat and other community events at the shop.Winterization, Tires, and Preventative Maintenance (00:02:58) Promoting winterization services, tire changes, and preventative maintenance for colder weather.Educating Customers on Fall Car Care (00:04:01) Tips for educating customers about tire pressure, coolant, and battery checks as weather cools.October National Months & Food Themes (00:05:10) Overview of October's national months, especially food-related themes like National Pizza Month.National Women's Small Business Month (00:05:49) Highlighting and promoting women-owned auto repair shops.Squirrel Awareness Month & Automotive Tie-ins (00:06:08) Fun discussion on Squirrel Awareness Month and how it relates to brakes, tires, and rodent damage.Other October National Months (00:07:27) Mention of additional food and transportation safety months, and creative ways to tie them into shop marketing.National Go on a Field Trip Month (00:08:03) Encouraging partnerships with schools for field trips to the shop, including virtual options.October National Weeks: Safety Themes (00:08:55) National Teen Driver Safety Week and School Bus Safety Week, with tips for educating customers.October National Days: Green City, Name Your Car, and More (00:09:51) Ideas for celebrating National Green City Day, National Name Your Car Day, and other unique days.Engagement Ideas: Naming Cars & Social Media (00:12:50) Encouraging customer engagement by sharing car names and stories on social...

Thanks to our partner PromotiveThanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueledIn this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you're trying to figure out the real difference between a marketing agency, a business coach, and a fractional CMO.They dig deep into the roles each one plays, where responsibilities blur, and how shop owners can avoid the infamous “Spider-Man pointing fingers” scenario. You'll hear the good, the bad, and the straight-up truth about what happens when everyone's doing the work but no one knows who's really driving the results.From strategy gaps to operational blind spots, this episode is a masterclass in understanding who's responsible for what and how to build a team of partners (not vendors) who care as much about your success as you do.If you've ever asked, “Who do I trust?” or “Can I fire my CMO?”, you'll want to hit play, take notes, and maybe even send this one to your leadership team.Show Notes with TimestampsIntroduction and Episode Context (00:00:01): Brian Walker introduces the episode, explains the "fly on the wall" format, and sets up the discussion about marketing roles.Content Creation Process & AI Use (00:01:16): Explains their approach to content creation, use of AI, and the importance of unique, thought-leadership-based content.Episode Format and Sponsor Messages (00:03:31): Describes the episode's unique format, honesty in discussion, and includes sponsor messages.Defining Roles: Marketing Agency, Fractional CMO, and Coach (00:04:40): Breakdown of what each provider (agency, fractional CMO, coach) does for auto repair shops.Shop Marketing Pros: Scope of Work (00:05:36): Details the specific marketing tasks handled by Shop Marketing Pros, including SEO, ads, social media, and website management.Fractional CMO: Strategy and Accountability (00:06:53): Explains the role of a fractional CMO in driving strategy, creating plans, and holding others accountable.Coaching Companies: Business Guidance (00:08:01): Describes how coaches provide business advice, recommend agencies, and review marketing results.Overlap and Blurred Lines Between Roles (00:10:02): Discussion on where marketing agencies, CMOs, and coaches overlap, especially in client consultations.Marketing vs. Operations: Who Does What? (00:10:37): Clarifies the division between marketing services and shop operations, and where coaches step in.Consultative Role of Agencies (00:11:22): Agencies are increasingly expected to provide business advice, not just marketing services.Ongoing Agency-Shop Owner Relationship (00:12:04): Importance of proactive communication and evolving strategies between agencies and shop owners.Responsibility for Results: The "Finger Pointing" Problem (00:13:08): Addresses confusion when multiple providers are involved and how to identify who is responsible for issues.Case Example: Adjusting Marketing Services (00:13:43): Shares a real-world example of shifting marketing tactics based on client needs and results.Shop Owner Time Investment (00:14:19): Discusses the time commitment required from shop owners for effective marketing collaboration.Shop Owner Involvement and Results (00:14:34): Highlights that more involved shop owners see better marketing outcomes.Trust and Choosing Who to Believe (00:16:57): Advice on how shop owners should decide whom to trust when providers disagree.Variability in Provider

Thanks to our Partners, Shop Boss and AppFueledIn this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you're trying to figure out the real difference between a marketing agency, a business coach, and a fractional CMO.They dig deep into the roles each one plays, where responsibilities blur, and how shop owners can avoid the infamous “Spider-Man pointing fingers” scenario. You'll hear the good, the bad, and the straight-up truth about what happens when everyone's doing the work but no one knows who's really driving the results.From strategy gaps to operational blind spots, this episode is a masterclass in understanding who's responsible for what and how to build a team of partners (not vendors) who care as much about your success as you do.If you've ever asked, “Who do I trust?” or “Can I fire my CMO?”, you'll want to hit play, take notes, and maybe even send this one to your leadership team.Show Notes with TimestampsIntroduction and Episode Context (00:00:01): Brian Walker introduces the episode, explains the "fly on the wall" format, and sets up the discussion about marketing roles.Content Creation Process & AI Use (00:01:16): Explains their approach to content creation, use of AI, and the importance of unique, thought-leadership-based content.Episode Format and Sponsor Messages (00:03:31): Describes the episode's unique format, honesty in discussion, and includes sponsor messages.Defining Roles: Marketing Agency, Fractional CMO, and Coach (00:04:40): Breakdown of what each provider (agency, fractional CMO, coach) does for auto repair shops.Shop Marketing Pros: Scope of Work (00:05:36): Details the specific marketing tasks handled by Shop Marketing Pros, including SEO, ads, social media, and website management.Fractional CMO: Strategy and Accountability (00:06:53): Explains the role of a fractional CMO in driving strategy, creating plans, and holding others accountable.Coaching Companies: Business Guidance (00:08:01): Describes how coaches provide business advice, recommend agencies, and review marketing results.Overlap and Blurred Lines Between Roles (00:10:02): Discussion on where marketing agencies, CMOs, and coaches overlap, especially in client consultations.Marketing vs. Operations: Who Does What? (00:10:37): Clarifies the division between marketing services and shop operations, and where coaches step in.Consultative Role of Agencies (00:11:22): Agencies are increasingly expected to provide business advice, not just marketing services.Ongoing Agency-Shop Owner Relationship (00:12:04): Importance of proactive communication and evolving strategies between agencies and shop owners.Responsibility for Results: The "Finger Pointing" Problem (00:13:08): Addresses confusion when multiple providers are involved and how to identify who is responsible for issues.Case Example: Adjusting Marketing Services (00:13:43): Shares a real-world example of shifting marketing tactics based on client needs and results.Shop Owner Time Investment (00:14:19): Discusses the time commitment required from shop owners for effective marketing collaboration.Shop Owner Involvement and Results (00:14:34): Highlights that more involved shop owners see better marketing outcomes.Trust and Choosing Who to Believe (00:16:57): Advice on how shop owners should decide whom to trust when providers disagree.Variability in Provider

Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/The Show is sponsored by:Shop-Ware on the web at getshopware.comNAPA Auto Care Repair Shop of Tomorrow at https://repairshopoftomorrow.comHunt Demarest, CPAPaar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online : www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet a copy of my Book : Download...

Thanks to our partner PromotiveThanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/The Show is sponsored by:Shop-Ware on the web at getshopware.comNAPA Auto Care Repair Shop of Tomorrow at https://repairshopoftomorrow.comHunt Demarest, CPAPaar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online : www.paarmelis.comEmail Hunt:

Thanks to our partner PromotiveThanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/The Show is sponsored by:Shop-Ware on the web at getshopware.comNAPA Auto Care Repair Shop of Tomorrow at https://repairshopoftomorrow.comHunt Demarest, CPAPaar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online : www.paarmelis.comEmail Hunt:

Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/The Show is sponsored by:Shop-Ware on the web at getshopware.comNAPA Auto Care Repair Shop of Tomorrow at https://repairshopoftomorrow.comHunt Demarest, CPAPaar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online : www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet a copy of my...

Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/The Show is sponsored by:Shop-Ware on the web at getshopware.comNAPA Auto Care Repair Shop of Tomorrow at https://repairshopoftomorrow.comHunt Demarest, CPAPaar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online : www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet a copy of my...

Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

AJ and Yack battle technology to put the boots (sneakers?) to their good friend, the Iceman. The poker world is on fire again, and the boys are here for it. AJ does his best Harry Hogge impression as the guys gush at the prospect of an F1/Days of Thunder crossover. They close things out with even more movie babble, as they ponder a possible Crimson Tide sequel, even more obscure Street Fighter casting news, and Fat Vin Diesel.

Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our partner PromotiveIn this second part of our 2025 Benchmark series, Hunt Demarest, CPA, with Paar Melis and Associates, breaks down performance trends by region, shop size, and shop type, using real-world data from auto repair businesses across the U.S.Key points:Regional profit trends with the West leading and the Southeast laggingWhy higher productivity—not labor rate—drives better profitsHow overhead impacts small versus large shopsShop type breakdown: general repair, diesel, and EuropeanHow to use benchmarks effectively without overanalyzingDownload your free 2024 Automotive Industry Benchmark Report: https://info.paarmelis.com/2024-automotive-industry-benchmark-report2025 Benchmark Report Part 1: Biggest Changes, Key KPI's and Trends [E175]: https://huntdemarest.captivate.fm/episode/2025-benchmark-report-biggest-changes-key-kpis-and-trends-e175Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/

Thanks to our partner PromotiveIn this second part of our 2025 Benchmark series, Hunt Demarest, CPA, with Paar Melis and Associates, breaks down performance trends by region, shop size, and shop type, using real-world data from auto repair businesses across the U.S.Key points:Regional profit trends with the West leading and the Southeast laggingWhy higher productivity—not labor rate—drives better profitsHow overhead impacts small versus large shopsShop type breakdown: general repair, diesel, and EuropeanHow to use benchmarks effectively without overanalyzingDownload your free 2024 Automotive Industry Benchmark Report: https://info.paarmelis.com/2024-automotive-industry-benchmark-report2025 Benchmark Report Part 1: Biggest Changes, Key KPI's and Trends [E175]: https://huntdemarest.captivate.fm/episode/2025-benchmark-report-biggest-changes-key-kpis-and-trends-e175Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/

Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our partner PromotiveWelcome to Part 1 of our annual Benchmark Report—hosted by Hunt Demarest, CPA, from Paar Melis & Associates. We dig into real financial data from hundreds of auto repair shops across the U.S., based on actual bookkeeping, not surveys.Download your free 2024 Automotive Industry Benchmark Report: https://info.paarmelis.com/2024-automotive-industry-benchmark-reportKey Takeaways:Average monthly sales dropped from $149K (2023) to $123K (2024), but sales per advisor, technician, and bay remained steady.Gross profit % increased (from 51 % → 52 %), and overall expenses dropped (35 % → 33 %), boosting shop profitability.Advertising spend fell (3 % → 2 % of sales): shops that advertise less might be missing opportunities.Productivity plunged (57 % → 47.6 %)—likely due to fixed staff levels & fewer cars in 2024.Context matters: metrics like average repair order, car count, and productivity are interconnected—local benchmarks offer more accurate insight.Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton

August might feel far off, but now's the time to get your marketing dialed in. Back-to-school season, college car checkups, fall event prep, it's all coming fast. Brian Walker and Caroline Legrand break down what shop owners should be doing in June to stay ahead of the game.You'll hear why now's the time to smooth out your schedule for slower months, how to build campaigns around national days (yes, even Tug of War Day), and what themes you can tap into to keep your shop top-of-mind.If you're looking for simple, practical ideas to stay ahead, fill your bays, and have a little fun doing it, this one's for you.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)August Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Thanks (00:00:10) Brian introduces Caroline, thanks sponsors, and sets up the episode's focus on August marketing preparation.August Marketing Overview & Back-to-School Themes (00:00:59) Discussion of August marketing, back-to-school prep, safety, community drives, and planning for fall events.Planning Ahead for August & September (00:02:15) Emphasizes planning marketing in advance, scheduling repairs for slower months, and balancing shop workload.August Monthly Themes (00:04:40) Covers National Dog Month, Happiness Happens Month, and National Back to School Month as social media topics.Back-to-School Drives & College Car Prep (00:06:05) Ideas for school supply drives, prepping college students' cars, and timing service appointments.August Weekly Observances (00:07:37) Highlights National Management Training Week and its relevance to fall conference season and staff training.Drive Sober or Get Pulled Over Campaign (00:08:24) Discusses the national safety campaign before Labor Day and ways shops can promote safe driving.National Composites Week (00:09:28) Educational opportunity to discuss vehicle materials, composites, and new trends in automotive manufacturing.National Aviation Week & Coast Guard Day (00:11:18) Ideas for local collaborations, celebrating aviation, Coast Guard, and sharing personal or community stories.Stop on Red Week & School Zone Safety (00:14:23) Promoting back-to-school safety tips, school zone awareness, and safe driving reminders.Sturgis Motorcycle Rally & International Clown Week (00:14:59) Mentions the Sturgis Rally and shares humorous stories about clowns, with ideas for lighthearted shop content.August Days of the Month Overview (00:17:01) Notes that August has fewer auto-repair-relevant days, but highlights a few for creative marketing.Worldwide Web Day (00:17:22) Encourages shops

August might feel far off, but now's the time to get your marketing dialed in. Back-to-school season, college car checkups, fall event prep, it's all coming fast. Brian Walker and Caroline Legrand break down what shop owners should be doing in June to stay ahead of the game.You'll hear why now's the time to smooth out your schedule for slower months, how to build campaigns around national days (yes, even Tug of War Day), and what themes you can tap into to keep your shop top-of-mind.If you're looking for simple, practical ideas to stay ahead, fill your bays, and have a little fun doing it, this one's for you.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)August Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Thanks (00:00:10) Brian introduces Caroline, thanks sponsors, and sets up the episode's focus on August marketing preparation.August Marketing Overview & Back-to-School Themes (00:00:59) Discussion of August marketing, back-to-school prep, safety, community drives, and planning for fall events.Planning Ahead for August & September (00:02:15) Emphasizes planning marketing in advance, scheduling repairs for slower months, and balancing shop workload.August Monthly Themes (00:04:40) Covers National Dog Month, Happiness Happens Month, and National Back to School Month as social media topics.Back-to-School Drives & College Car Prep (00:06:05) Ideas for school supply drives, prepping college students' cars, and timing service appointments.August Weekly Observances (00:07:37) Highlights National Management Training Week and its relevance to fall conference season and staff training.Drive Sober or Get Pulled Over Campaign (00:08:24) Discusses the national safety campaign before Labor Day and ways shops can promote safe driving.National Composites Week (00:09:28) Educational opportunity to discuss vehicle materials, composites, and new trends in automotive manufacturing.National Aviation Week & Coast Guard Day (00:11:18) Ideas for local collaborations, celebrating aviation, Coast Guard, and sharing personal or community stories.Stop on Red Week & School Zone Safety (00:14:23) Promoting back-to-school safety tips, school zone awareness, and safe driving reminders.Sturgis Motorcycle Rally & International Clown Week (00:14:59) Mentions the Sturgis Rally and shares humorous stories about clowns, with ideas for lighthearted shop content.August Days of the Month Overview (00:17:01) Notes that August has fewer auto-repair-relevant days, but highlights a few for creative marketing.Worldwide Web Day (00:17:22) Encourages shops

Thanks to our partner PromotivePlanning for taxes shouldn't feel like rolling the dice. In this episode of Business by the Numbers, Hunt walks through how smart shop owners use real data, not hope, to forecast and manage their tax obligations all year long.Why Q2 and Q3 are the real moneymakers for accurate tax forecastingWhen it actually makes sense to buy that truck for the write-offHow and when to adjust your tax estimates (and why it matters)The truth about retirement contributions as a tax strategyCommon mistakes shop owners make by skipping tax planningThanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our partner PromotivePlanning for taxes shouldn't feel like rolling the dice. In this episode of Business by the Numbers, Hunt walks through how smart shop owners use real data, not hope, to forecast and manage their tax obligations all year long.Why Q2 and Q3 are the real moneymakers for accurate tax forecastingWhen it actually makes sense to buy that truck for the write-offHow and when to adjust your tax estimates (and why it matters)The truth about retirement contributions as a tax strategyCommon mistakes shop owners make by skipping tax planningThanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our partner PromotiveExpanding your auto repair business is an exciting venture, but it brings forth critical decisions, especially regarding entity formation. In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis and Associates, delves into the complexities of creating a new entity for your business expansion.Key Topics Covered:Ownership Implications: Understanding how different ownership structures affect your decision to form a new entity.Legal Considerations: Evaluating the legal protections and liabilities associated with separate entities.Tax Implications: Analyzing the tax benefits or drawbacks of establishing a new entity.Operational Costs: Assessing the administrative and financial costs involved in managing multiple entities.Strategic Decision Making: Guidance on making informed choices tailored to your business's unique circumstances.Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig...

Thanks to our partner PromotiveExpanding your auto repair business is an exciting venture, but it brings forth critical decisions, especially regarding entity formation. In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis and Associates, delves into the complexities of creating a new entity for your business expansion.Key Topics Covered:Ownership Implications: Understanding how different ownership structures affect your decision to form a new entity.Legal Considerations: Evaluating the legal protections and liabilities associated with separate entities.Tax Implications: Analyzing the tax benefits or drawbacks of establishing a new entity.Operational Costs: Assessing the administrative and financial costs involved in managing multiple entities.Strategic Decision Making: Guidance on making informed choices tailored to your business's unique circumstances.Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig...

Thanks to our partner PromotiveIn this episode of Business by the Numbers, Hunt Demarest answers three key listener questions that auto repair shop owners face all too often. From handling warranty job accounting to navigating the financial fallout of divorce, Hunt gives practical, no-nonsense advice.​In this episode, you'll learn: The right way to book internal and partial warranty work in QuickBooksWhether adding your spouse to the business makes sense financiallyWhy 8(a) certifications usually don't help auto repair shopsHow divorce and child support can affect your business valuation and cash flowReal-life examples and actionable advice from 15+ years of experienceThanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/

Thanks to our partner PromotiveIn this episode of Business by the Numbers, Hunt Demarest answers three key listener questions that auto repair shop owners face all too often. From handling warranty job accounting to navigating the financial fallout of divorce, Hunt gives practical, no-nonsense advice.​In this episode, you'll learn: The right way to book internal and partial warranty work in QuickBooksWhether adding your spouse to the business makes sense financiallyWhy 8(a) certifications usually don't help auto repair shopsHow divorce and child support can affect your business valuation and cash flowReal-life examples and actionable advice from 15+ years of experienceThanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/

Thanks to our partner PromotiveAre you charging enough for labor at your shop? In this week's Business by the Numbers, Hunt Demarest of Paar Melis and Associates tackles one of the most misunderstood metrics in autorepair profitability—your labor rate. Spoiler alert: it's not always about charging more.​This week, you'll learn:Why labor rate isn't the ultimate driver of shop profitThe difference between your door rate and effective labor rateWhat real benchmarking data says about high vs. low labor ratesThe one metric that actually correlates with profitabilityHow technician productivity impacts your labor cost and bottom lineThe market analysis trap shop owners fall into (and how to avoid it)Effective Labor Rate Episode [E128]: https://huntdemarest.captivate.fm/episode/128Thanks to our partner, PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker

Thanks to our partner PromotiveAre you charging enough for labor at your shop? In this week's Business by the Numbers, Hunt Demarest of Paar Melis and Associates tackles one of the most misunderstood metrics in autorepair profitability—your labor rate. Spoiler alert: it's not always about charging more.​This week, you'll learn:Why labor rate isn't the ultimate driver of shop profitThe difference between your door rate and effective labor rateWhat real benchmarking data says about high vs. low labor ratesThe one metric that actually correlates with profitabilityHow technician productivity impacts your labor cost and bottom lineThe market analysis trap shop owners fall into (and how to avoid it)Effective Labor Rate Episode [E128]: https://huntdemarest.captivate.fm/episode/128Thanks to our partner, PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker

July's here, and while the calendar might look quiet, your marketing shouldn't be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.You'll also learn how to use slower days to plan, boost team morale, and build content that connects.Hit play, get inspired, and keep that summer momentum rolling! ☀️Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)July Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsPreparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety.Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively.Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives.Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school.Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students.Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September.Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months.Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days.National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July.Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events.Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops.Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops.International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and...

Thanks to our partner PromotiveCredit card fees are eating into shop owners' profits — but should you be passing those costs onto customers? In this episode of Business By The Numbers, Hunt revisits the hot-button topic and shares what's changed since 2021.Key Points:Why more shops are experimenting with credit card surcharges todayReal-world results from shops that do charge fees — and those that don'tThe hidden dangers of incentivizing cash paymentsHow pricing strategy impacts customer loyalty and shop profitabilityHunt's no-BS recommendation for handling credit card costs in 2025Thanks to our partner, PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/

Thanks to our partner PromotiveCredit card fees are eating into shop owners' profits — but should you be passing those costs onto customers? In this episode of Business By The Numbers, Hunt revisits the hot-button topic and shares what's changed since 2021.Key Points:Why more shops are experimenting with credit card surcharges todayReal-world results from shops that do charge fees — and those that don'tThe hidden dangers of incentivizing cash paymentsHow pricing strategy impacts customer loyalty and shop profitabilityHunt's no-BS recommendation for handling credit card costs in 2025Thanks to our partner, PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/

Thanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.comThanks to our partner, PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Return with us now to those thrilling days of yesteryear as Gene and cohost Tim Swartz take a break from the paranormal and explore pop culture with Brian Walker, the creator and webmaster of Brian's Drive-In Theater, where he's been keeping memories of drive-in films and their stars alive since February 1, 1998. This episode focuses very much on "classic" B-movies, movie serials, and TV shows that focus mostly on super heroes and sci-fi. Brian's love of films began in childhood with his first Super 8mm projector given to him by his grandmother who also bought him his first film, a four-minute excerpt of a W.C. Fields comedy. Over the last 50 years, he has assembled a film collection from such genres as horror and science fiction, comedy, and action with a special emphasis on B (low budget) movies. Currently calling Morgantown, West Virginia home, Brian is fortunate to live in proximity of a number of still-operating drive-in theaters in the southwestern Pennsylvania area and loves taking his convertible to the drive-in during the warm summer months. His website: www.briansdriveintheater.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-paracast-the-gold-standard-of-paranormal-radio--6203433/support.

Summer's heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.You'll also hear how to make the most out of offbeat holidays (like National Donut Day or World Juggling Day), how to promote community involvement without sounding like you're bragging, and why some services (like AC repair) don't need a discount to sell like crazy.Packed with fun ideas, real-life shop stories, and actionable tips, this episode is everything you need to kick your June marketing into high gear. Don't miss it, hit play and get inspired!

Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop's online visibility, this strategy has proven to be a game-changer.You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.Don't miss this episode, tune in now and start thinking outside the box with your marketing!

Marketing isn't just an expense, it's the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop.Chris shares why he's dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success.If you want to know how much you should be spending on marketing and how to make every dollar work for you, tune in now and learn how to scale your shop with the right strategies! Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Weekly Blitz with Chris CottonGoogle's New Local Service Ads: What Auto Repair Shops Need to KnowHow To Get In Touch With the GuestChris Cotton - Autofix auto shop coachingLinkedinShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, Lucas and David are joined by Kim and Brian Walker of Shop Marketing Pros. Kim shares the significance of managing digital asset ownership, underscoring potential difficulties when business credentials are not in the company's name. Brian narrates their experience transitioning their marketing business to focus more on outbound sales and the obstacles encountered. Listeners can gain valuable insights into team management, especially when dealing with challenging situations or unexpected departures, as Brian and Kim recount their stories of growth and resilience.00:00 iPhone Wax Cleaning ASMR07:44 Strength Through Adversity15:48 Building Trust with New Hires19:46 "Importance of Professional Shop Marketing"25:32 Business Suite Monetization Issues31:30 Subscription Management Overload34:54 The Fragility of Business Trust37:40 "Office Discovery of Hidden Funds"42:52 Embracing Positivity Amid Challenges48:00 "Always Being Watched"54:27 Employee Rehiring Dilemma01:03:17 Leadership: Nurturing Talent and Purpose01:05:17 Costly Car Repairs Discontent01:12:57 Elliptical vs. Yoga Debate01:17:03 Physical Therapy Experience Described

Thanks to our partners, NAPA TRACS and Promotive“Do I have enough to retire?”It's the question every business owner eventually asks—but most never answer. In this episode, Hunt breaks down why your retirement isn't about hitting a number… it's about building a life you don't need to escape from.What You'll Learn:Why there's no universal retirement number (and what to focus on instead)The simple formula to estimate how much you really needHow Social Security, real estate, and your business really factor inThe danger of carrying debt into retirementWhat the book Die With Zero teaches us about using our time and money wiselyThanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.comThanks to our partner, PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/