Podcast appearances and mentions of Brian Walker

Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our partner PromotiveWelcome to Part 1 of our annual Benchmark Report—hosted by Hunt Demarest, CPA, from Paar Melis & Associates. We dig into real financial data from hundreds of auto repair shops across the U.S., based on actual bookkeeping, not surveys.Download your free 2024 Automotive Industry Benchmark Report: https://info.paarmelis.com/2024-automotive-industry-benchmark-reportKey Takeaways:Average monthly sales dropped from $149K (2023) to $123K (2024), but sales per advisor, technician, and bay remained steady.Gross profit % increased (from 51 % → 52 %), and overall expenses dropped (35 % → 33 %), boosting shop profitability.Advertising spend fell (3 % → 2 % of sales): shops that advertise less might be missing opportunities.Productivity plunged (57 % → 47.6 %)—likely due to fixed staff levels & fewer cars in 2024.Context matters: metrics like average repair order, car count, and productivity are interconnected—local benchmarks offer more accurate insight.Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton

August might feel far off, but now's the time to get your marketing dialed in. Back-to-school season, college car checkups, fall event prep, it's all coming fast. Brian Walker and Caroline Legrand break down what shop owners should be doing in June to stay ahead of the game.You'll hear why now's the time to smooth out your schedule for slower months, how to build campaigns around national days (yes, even Tug of War Day), and what themes you can tap into to keep your shop top-of-mind.If you're looking for simple, practical ideas to stay ahead, fill your bays, and have a little fun doing it, this one's for you.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)August Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Thanks (00:00:10) Brian introduces Caroline, thanks sponsors, and sets up the episode's focus on August marketing preparation.August Marketing Overview & Back-to-School Themes (00:00:59) Discussion of August marketing, back-to-school prep, safety, community drives, and planning for fall events.Planning Ahead for August & September (00:02:15) Emphasizes planning marketing in advance, scheduling repairs for slower months, and balancing shop workload.August Monthly Themes (00:04:40) Covers National Dog Month, Happiness Happens Month, and National Back to School Month as social media topics.Back-to-School Drives & College Car Prep (00:06:05) Ideas for school supply drives, prepping college students' cars, and timing service appointments.August Weekly Observances (00:07:37) Highlights National Management Training Week and its relevance to fall conference season and staff training.Drive Sober or Get Pulled Over Campaign (00:08:24) Discusses the national safety campaign before Labor Day and ways shops can promote safe driving.National Composites Week (00:09:28) Educational opportunity to discuss vehicle materials, composites, and new trends in automotive manufacturing.National Aviation Week & Coast Guard Day (00:11:18) Ideas for local collaborations, celebrating aviation, Coast Guard, and sharing personal or community stories.Stop on Red Week & School Zone Safety (00:14:23) Promoting back-to-school safety tips, school zone awareness, and safe driving reminders.Sturgis Motorcycle Rally & International Clown Week (00:14:59) Mentions the Sturgis Rally and shares humorous stories about clowns, with ideas for lighthearted shop content.August Days of the Month Overview (00:17:01) Notes that August has fewer auto-repair-relevant days, but highlights a few for creative marketing.Worldwide Web Day (00:17:22) Encourages shops

Thanks to our partner PromotivePlanning for taxes shouldn't feel like rolling the dice. In this episode of Business by the Numbers, Hunt walks through how smart shop owners use real data, not hope, to forecast and manage their tax obligations all year long.Why Q2 and Q3 are the real moneymakers for accurate tax forecastingWhen it actually makes sense to buy that truck for the write-offHow and when to adjust your tax estimates (and why it matters)The truth about retirement contributions as a tax strategyCommon mistakes shop owners make by skipping tax planningThanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our partner PromotivePlanning for taxes shouldn't feel like rolling the dice. In this episode of Business by the Numbers, Hunt walks through how smart shop owners use real data, not hope, to forecast and manage their tax obligations all year long.Why Q2 and Q3 are the real moneymakers for accurate tax forecastingWhen it actually makes sense to buy that truck for the write-offHow and when to adjust your tax estimates (and why it matters)The truth about retirement contributions as a tax strategyCommon mistakes shop owners make by skipping tax planningThanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our partner PromotiveExpanding your auto repair business is an exciting venture, but it brings forth critical decisions, especially regarding entity formation. In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis and Associates, delves into the complexities of creating a new entity for your business expansion.Key Topics Covered:Ownership Implications: Understanding how different ownership structures affect your decision to form a new entity.Legal Considerations: Evaluating the legal protections and liabilities associated with separate entities.Tax Implications: Analyzing the tax benefits or drawbacks of establishing a new entity.Operational Costs: Assessing the administrative and financial costs involved in managing multiple entities.Strategic Decision Making: Guidance on making informed choices tailored to your business's unique circumstances.Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig...

Thanks to our partner PromotiveExpanding your auto repair business is an exciting venture, but it brings forth critical decisions, especially regarding entity formation. In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis and Associates, delves into the complexities of creating a new entity for your business expansion.Key Topics Covered:Ownership Implications: Understanding how different ownership structures affect your decision to form a new entity.Legal Considerations: Evaluating the legal protections and liabilities associated with separate entities.Tax Implications: Analyzing the tax benefits or drawbacks of establishing a new entity.Operational Costs: Assessing the administrative and financial costs involved in managing multiple entities.Strategic Decision Making: Guidance on making informed choices tailored to your business's unique circumstances.Thanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig...

Thanks to our partner PromotiveIn this episode of Business by the Numbers, Hunt Demarest answers three key listener questions that auto repair shop owners face all too often. From handling warranty job accounting to navigating the financial fallout of divorce, Hunt gives practical, no-nonsense advice.​In this episode, you'll learn: The right way to book internal and partial warranty work in QuickBooksWhether adding your spouse to the business makes sense financiallyWhy 8(a) certifications usually don't help auto repair shopsHow divorce and child support can affect your business valuation and cash flowReal-life examples and actionable advice from 15+ years of experienceThanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/

Thanks to our partner PromotiveIn this episode of Business by the Numbers, Hunt Demarest answers three key listener questions that auto repair shop owners face all too often. From handling warranty job accounting to navigating the financial fallout of divorce, Hunt gives practical, no-nonsense advice.​In this episode, you'll learn: The right way to book internal and partial warranty work in QuickBooksWhether adding your spouse to the business makes sense financiallyWhy 8(a) certifications usually don't help auto repair shopsHow divorce and child support can affect your business valuation and cash flowReal-life examples and actionable advice from 15+ years of experienceThanks to our partner PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/

Thanks to our partner PromotiveAre you charging enough for labor at your shop? In this week's Business by the Numbers, Hunt Demarest of Paar Melis and Associates tackles one of the most misunderstood metrics in autorepair profitability—your labor rate. Spoiler alert: it's not always about charging more.​This week, you'll learn:Why labor rate isn't the ultimate driver of shop profitThe difference between your door rate and effective labor rateWhat real benchmarking data says about high vs. low labor ratesThe one metric that actually correlates with profitabilityHow technician productivity impacts your labor cost and bottom lineThe market analysis trap shop owners fall into (and how to avoid it)Effective Labor Rate Episode [E128]: https://huntdemarest.captivate.fm/episode/128Thanks to our partner, PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker

Thanks to our partner PromotiveAre you charging enough for labor at your shop? In this week's Business by the Numbers, Hunt Demarest of Paar Melis and Associates tackles one of the most misunderstood metrics in autorepair profitability—your labor rate. Spoiler alert: it's not always about charging more.​This week, you'll learn:Why labor rate isn't the ultimate driver of shop profitThe difference between your door rate and effective labor rateWhat real benchmarking data says about high vs. low labor ratesThe one metric that actually correlates with profitabilityHow technician productivity impacts your labor cost and bottom lineThe market analysis trap shop owners fall into (and how to avoid it)Effective Labor Rate Episode [E128]: https://huntdemarest.captivate.fm/episode/128Thanks to our partner, PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker

July's here, and while the calendar might look quiet, your marketing shouldn't be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.You'll also learn how to use slower days to plan, boost team morale, and build content that connects.Hit play, get inspired, and keep that summer momentum rolling! ☀️Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)July Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsPreparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety.Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively.Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives.Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school.Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students.Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September.Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months.Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days.National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July.Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events.Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops.Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops.International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and...

July's here, and while the calendar might look quiet, your marketing shouldn't be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.You'll also learn how to use slower days to plan, boost team morale, and build content that connects.Hit play, get inspired, and keep that summer momentum rolling! ☀️Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)July Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsPreparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety.Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively.Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives.Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school.Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students.Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September.Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months.Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days.National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July.Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events.Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops.Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops.International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and...

Thanks to our partner PromotiveCredit card fees are eating into shop owners' profits — but should you be passing those costs onto customers? In this episode of Business By The Numbers, Hunt revisits the hot-button topic and shares what's changed since 2021.Key Points:Why more shops are experimenting with credit card surcharges todayReal-world results from shops that do charge fees — and those that don'tThe hidden dangers of incentivizing cash paymentsHow pricing strategy impacts customer loyalty and shop profitabilityHunt's no-BS recommendation for handling credit card costs in 2025Thanks to our partner, PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/

Thanks to our partner PromotiveCredit card fees are eating into shop owners' profits — but should you be passing those costs onto customers? In this episode of Business By The Numbers, Hunt revisits the hot-button topic and shares what's changed since 2021.Key Points:Why more shops are experimenting with credit card surcharges todayReal-world results from shops that do charge fees — and those that don'tThe hidden dangers of incentivizing cash paymentsHow pricing strategy impacts customer loyalty and shop profitabilityHunt's no-BS recommendation for handling credit card costs in 2025Thanks to our partner, PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/

Thanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.comThanks to our partner, PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Return with us now to those thrilling days of yesteryear as Gene and cohost Tim Swartz take a break from the paranormal and explore pop culture with Brian Walker, the creator and webmaster of Brian's Drive-In Theater, where he's been keeping memories of drive-in films and their stars alive since February 1, 1998. This episode focuses very much on "classic" B-movies, movie serials, and TV shows that focus mostly on super heroes and sci-fi. Brian's love of films began in childhood with his first Super 8mm projector given to him by his grandmother who also bought him his first film, a four-minute excerpt of a W.C. Fields comedy. Over the last 50 years, he has assembled a film collection from such genres as horror and science fiction, comedy, and action with a special emphasis on B (low budget) movies. Currently calling Morgantown, West Virginia home, Brian is fortunate to live in proximity of a number of still-operating drive-in theaters in the southwestern Pennsylvania area and loves taking his convertible to the drive-in during the warm summer months. His website: www.briansdriveintheater.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-paracast-the-gold-standard-of-paranormal-radio--6203433/support.

Summer's heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.You'll also hear how to make the most out of offbeat holidays (like National Donut Day or World Juggling Day), how to promote community involvement without sounding like you're bragging, and why some services (like AC repair) don't need a discount to sell like crazy.Packed with fun ideas, real-life shop stories, and actionable tips, this episode is everything you need to kick your June marketing into high gear. Don't miss it, hit play and get inspired!

Summer's heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.You'll also hear how to make the most out of offbeat holidays (like National Donut Day or World Juggling Day), how to promote community involvement without sounding like you're bragging, and why some services (like AC repair) don't need a discount to sell like crazy.Packed with fun ideas, real-life shop stories, and actionable tips, this episode is everything you need to kick your June marketing into high gear. Don't miss it, hit play and get inspired!

Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop's online visibility, this strategy has proven to be a game-changer.You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.Don't miss this episode, tune in now and start thinking outside the box with your marketing!

Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop's online visibility, this strategy has proven to be a game-changer.You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.Don't miss this episode, tune in now and start thinking outside the box with your marketing!

Marketing isn't just an expense, it's the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop.Chris shares why he's dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success.If you want to know how much you should be spending on marketing and how to make every dollar work for you, tune in now and learn how to scale your shop with the right strategies! Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Weekly Blitz with Chris CottonGoogle's New Local Service Ads: What Auto Repair Shops Need to KnowHow To Get In Touch With the GuestChris Cotton - Autofix auto shop coachingLinkedinShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics

Marketing isn't just an expense, it's the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop.Chris shares why he's dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success.If you want to know how much you should be spending on marketing and how to make every dollar work for you, tune in now and learn how to scale your shop with the right strategies! Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Weekly Blitz with Chris CottonGoogle's New Local Service Ads: What Auto Repair Shops Need to KnowHow To Get In Touch With the GuestChris Cotton - Autofix auto shop coachingLinkedinShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, Lucas and David are joined by Kim and Brian Walker of Shop Marketing Pros. Kim shares the significance of managing digital asset ownership, underscoring potential difficulties when business credentials are not in the company's name. Brian narrates their experience transitioning their marketing business to focus more on outbound sales and the obstacles encountered. Listeners can gain valuable insights into team management, especially when dealing with challenging situations or unexpected departures, as Brian and Kim recount their stories of growth and resilience.00:00 iPhone Wax Cleaning ASMR07:44 Strength Through Adversity15:48 Building Trust with New Hires19:46 "Importance of Professional Shop Marketing"25:32 Business Suite Monetization Issues31:30 Subscription Management Overload34:54 The Fragility of Business Trust37:40 "Office Discovery of Hidden Funds"42:52 Embracing Positivity Amid Challenges48:00 "Always Being Watched"54:27 Employee Rehiring Dilemma01:03:17 Leadership: Nurturing Talent and Purpose01:05:17 Costly Car Repairs Discontent01:12:57 Elliptical vs. Yoga Debate01:17:03 Physical Therapy Experience Described

Thanks to our partners, NAPA TRACS and Promotive“Do I have enough to retire?”It's the question every business owner eventually asks—but most never answer. In this episode, Hunt breaks down why your retirement isn't about hitting a number… it's about building a life you don't need to escape from.What You'll Learn:Why there's no universal retirement number (and what to focus on instead)The simple formula to estimate how much you really needHow Social Security, real estate, and your business really factor inThe danger of carrying debt into retirementWhat the book Die With Zero teaches us about using our time and money wiselyThanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.comThanks to our partner, PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/

Thanks to our partners, NAPA TRACS and Promotive“Do I have enough to retire?”It's the question every business owner eventually asks—but most never answer. In this episode, Hunt breaks down why your retirement isn't about hitting a number… it's about building a life you don't need to escape from.What You'll Learn:Why there's no universal retirement number (and what to focus on instead)The simple formula to estimate how much you really needHow Social Security, real estate, and your business really factor inThe danger of carrying debt into retirementWhat the book Die With Zero teaches us about using our time and money wiselyThanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.comThanks to our partner, PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comText Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/

Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop's Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Google Local Service AdsAutoOps - Scheduling Tools for Auto ShopsThe Google GuaranteeGoogle ScreenedKeywords in Reviews – Adding Fuel to the FireShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair...

Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop's Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Google Local Service AdsAutoOps - Scheduling Tools for Auto ShopsThe Google GuaranteeGoogle ScreenedKeywords in Reviews – Adding Fuel to the FireShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair...

Marketing isn't just about spending money; it's about strategy, creativity, and knowing what actually works. That's exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.Doug's IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods. From leveraging Facebook groups to pull in college students to secret-shopping a quick-lube competitor for blog content, Doug proves that marketing success comes from being proactive and intentional.This conversation tackles why not every shop needs Google Ads, how to structure diagnostic fees without scaring off clients, and the importance of community involvement. Doug's hands-on, data-driven approach to marketing offers real insights for shop owners looking to take control of their marketing and maximize results.Brian, Kim, and Doug break it all down, giving shop owners a blueprint for smarter, more effective marketing.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.How To Get In Touch With The GuestDoug DeLucca's Facebook account Doug@bocaautofix.com BOCA Auto Fix - (561) 826-8834Lagniappe (Books, Links, Other Podcasts, etc)ASTAThey Ask You AnswerThey Ask You Answer Podcast Episode 093Which is the right fit for you? A quick lube or an independent auto repair shop?Google Local Service AdsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The podcast begins with a welcome message from the host, Brian Walker.Guest Introduction (00:00:10) Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix.Overview of Boca Auto Fix (00:00:51) Doug shares details about his auto repair shop, including its location and age.Hiring an Apprentice (00:01:09) Doug discusses the recent hiring of an apprentice and the journey leading to this decision.Challenges in Hiring (00:02:13) The speakers reflect on the difficulties shop owners face in finding and hiring young talent.Marketing Journey...

Marketing isn't just about spending money; it's about strategy, creativity, and knowing what actually works. That's exactly what Brian and Kim Walker unpack in this conversation with Doug DeLuca, owner of Boca AutoFix, who built a thriving auto repair shop without ever working as a technician before opening his doors.Doug's IT background gave him an edge, helping him master SEO, content marketing, and social media, all while running his shop. He shares with Brian and Kim how he tracks data, refines his messaging, and attracts the right clients using unconventional but effective methods. From leveraging Facebook groups to pull in college students to secret-shopping a quick-lube competitor for blog content, Doug proves that marketing success comes from being proactive and intentional.This conversation tackles why not every shop needs Google Ads, how to structure diagnostic fees without scaring off clients, and the importance of community involvement. Doug's hands-on, data-driven approach to marketing offers real insights for shop owners looking to take control of their marketing and maximize results.Brian, Kim, and Doug break it all down, giving shop owners a blueprint for smarter, more effective marketing.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.How To Get In Touch With The GuestDoug DeLucca's Facebook account Doug@bocaautofix.com BOCA Auto Fix - (561) 826-8834Lagniappe (Books, Links, Other Podcasts, etc)ASTAThey Ask You AnswerThey Ask You Answer Podcast Episode 093Which is the right fit for you? A quick lube or an independent auto repair shop?Google Local Service AdsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The podcast begins with a welcome message from the host, Brian Walker.Guest Introduction (00:00:10) Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix.Overview of Boca Auto Fix (00:00:51) Doug shares details about his auto repair shop, including its location and age.Hiring an Apprentice (00:01:09) Doug discusses the recent hiring of an apprentice and the journey leading to this decision.Challenges in Hiring (00:02:13) The speakers reflect on the difficulties shop owners face in finding and hiring young talent.Marketing Journey...

Join me this week as I sit down with Brian Walker! He has been in the real estate game for over 20 years and with that comes a ton of experience. If you are a realtor looking to grow your business there is definitely some action items in this episode as well as some mindset shifts!   As also make sure to like and subscribe! Go check us out on YouTube! https://youtu.be/hm5B7qQh9V4   Follow me on Instagram @joshkeen7

NOTE: Scarves and Spikes will be exclusively found on its new dedicated feed in a few weeks. Search "Scarves and Spikes" on your favorite podcatcher and subscribe today! (Five Stripe Final will remain on this feed - nothing changes on that end.)NEW SCARVES AND SPIKES MERCH! ⁠⁠⁠https://www.etsy.com/shop/ScarvesAndSpikes⁠⁠⁠ - use code COMMUNITY for $5 off orders of $50 or more! (excluding glassware)Thanks to our partner SweetWater Brewing Company for their support of Scarves and Spikes! Visit ⁠⁠sweetwaterbrew.com⁠-----More Atlanta United coverage: ⁠⁠⁠⁠⁠https://www.scarvesandspikes.com⁠⁠⁠⁠⁠Follow the show on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.x.com/scarvesnspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support us via Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/scarvesandspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠One 17s Tier: Andrew Clark, AJW, Ben Brodsky, , Austin Delk, Brandon DeSantiago, Carrie Larrison, Daniel Lester, Dave Coustan, Doug, Jason Russell, Jeffrey Goldenstein, Jim, Joe L., John Weaver, Jois, Josh, Josiah Marsh, Kareen Malone, Lindsey Cooke, Mark, Nick Hussey, Paul Cropley, Pete Forsstrom, PJCads, Rob, Robpar, Ryan T. Larsen, Shiv612, Daniel Tapp, Ty Vernon, W. Andrew Gowder Jr., ZachProducers (High Five Tier): Bates M. Nunamaker, Charles Laurens, David O'Banion, Dustin Harper, Ellen, Emilio Corsi, Derrick Gaddis, Grey Gowder, Mike B., Hunter Gwin, Jason Moss, Jason Nix, Jay, Jay Cooper, Joseph Alonso, Justin Rodney Flournoy, Kallebe Gerais, Karen Clement, Kevin Brabant, Kevin S., Matthew Basford, Melinda W., Milan Turner, Neal Golub, Nolan Smith, Ryan G., Renn, Scott McFarland, Sonny, Steve W., Trey, Travis CrewsExec. Producers (Club Level tier): AtlUtd711, Bo McAlister, Bonny Moore, Brian Diefenbach, Brian Walker, Bruno Cubas Garcia, Col. Ernest Rogers, Dallen Hammond, Dilan Manatunga, DMTim, Emad Hasan, Llammaramma, Jason Kay, Josh Lieberman, Matt Babcock, Nyle Farooqui, Patrick Delaney, Robert Kauffman, Sean P., Sonny Hatcher, Wes Lambert

NOTE: Scarves and Spikes will be exclusively found on its new dedicated feed in a few weeks. Search "Scarves and Spikes" on your favorite podcatcher and subscribe today! (Five Stripe Final will remain on this feed - nothing changes on that end.)NEW SCARVES AND SPIKES MERCH! ⁠⁠https://www.etsy.com/shop/ScarvesAndSpikes⁠⁠ - use code COMMUNITY for $5 off orders of $50 or more! (excluding glassware)-----More Atlanta United coverage: ⁠⁠⁠⁠⁠https://www.scarvesandspikes.com⁠⁠⁠⁠⁠Follow the show on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.x.com/scarvesnspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support us via Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/scarvesandspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠One 17s Tier: Andrew Clark, AJW, Ben Brodsky, , Austin Delk, Brandon DeSantiago, Carrie Larrison, Daniel Lester, Dave Coustan, Doug, Jason Russell, Jeffrey Goldenstein, Jim, Joe L., John Weaver, Jois, Josh, Josh Adams, Josiah Marsh, Kareen Malone, Lindsey Cooke, Mark, Nick Hussey, Paul Cropley, Pete Forsstrom, PJCads, Rob, Robpar, Ryan T. Larsen, Shiv612, Daniel Tapp, Ty Vernon, W. Andrew Gowder Jr., ZachProducers (High Five Tier): Bates M. Nunamaker, Charles Laurens, David O'Banion, Dustin Harper, Ellen, Emilio Corsi, Derrick Gaddis, Grey Gowder, Mike B., Hunter Gwin, Jason Moss, Jason Nix, Jay, Jay Cooper, Joseph Alonso, Justin Rodney Flournoy, Kallebe Gerais, Karen Clement, Kevin Brabant, Kevin S., Matthew Basford, Melinda W., Milan Turner, Neal Golub, Nolan Smith, Ryan G., Renn, Scott McFarland, Sonny, Steve W., Trey, Travis CrewsExec. Producers (Club Level tier): AtlUtd711, Bo McAlister, Bonny Moore, Brian Diefenbach, Brian Walker, Bruno Cubas Garcia, Col. Ernest Rogers, Dallen Hammond, Dilan Manatunga, DMTim, Emad Hasan, Llammaramma, Jason Kay, Josh Lieberman, Matt Babcock, Nyle Farooqui, Patrick Delaney, Robert Kauffman, Sean P., Sonny Hatcher, Wes Lambert

NOTE: Scarves and Spikes will be exclusively found on its new dedicated feed in a few weeks. Search "Scarves and Spikes" on your favorite podcatcher and subscribe today! (Five Stripe Final will remain on this feed - nothing changes on that end.)NEW SCARVES AND SPIKES MERCH! ⁠⁠https://www.etsy.com/shop/ScarvesAndSpikes⁠⁠ - use code COMMUNITY for $5 off orders of $50 or more! (excluding glassware)-----More Atlanta United coverage: ⁠⁠⁠⁠https://www.scarvesandspikes.com⁠⁠⁠⁠Follow the show on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.x.com/scarvesnspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support us via Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/scarvesandspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠One 17s Tier: Andrew Clark, AJW, Ben Brodsky, , Austin Delk, Brandon DeSantiago, Carrie Larrison, Daniel Lester, Dave Coustan, Doug, Jason Russell, Jeffrey Goldenstein, Jim, Joe L., John Weaver, Jois, Josh, Josh Adams, Josiah Marsh, Kareen Malone, Lindsey Cooke, Mark, Nick Hussey, Paul Cropley, Pete Forsstrom, PJCads, Rob, Robpar, Ryan T. Larsen, Shiv612, Daniel Tapp, Ty Vernon, ZachProducers (High Five Tier): Bates M. Nunamaker, Charles Laurens, David O'Banion, Dustin Harper, Ellen, Emilio Corsi, Derrick Gaddis, Grey Gowder, Mike B., Hunter Gwin, Jason Moss, Jason Nix, Jay, Jay Cooper, Joseph Alonso, Justin Rodney Flournoy, Kallebe Gerais, Karen Clement, Kevin Brabant, Kevin S., Matthew Basford, Melinda W., Milan Turner, Neal Golub, Nolan Smith, Ryan G., Renn, Scott McFarland, Sonny, Trey, Travis CrewsExec. Producers (Club Level tier): AtlUtd711, Bo McAlister, Bonny Moore, Brian Diefenbach, Brian Walker, Bruno Cubas Garcia, Col. Ernest Rogers, Dilan Manatunga, DMTim, Emad Hasan, Llammaramma, Jason Kay, Josh Lieberman, Matt Babcock, Nyle Farooqui, Patrick Delaney, Robert Kauffman, Sean P., Sonny Hatcher, Wes Lambert

Join host Brian Walker as he welcomes Mauro Stara to explore the transformative connection between your health and business success. In this episode, Mauro shares his expertise on why your body is your ultimate business card and how optimizing your well-being can take your professional performance to the next level.Discover actionable strategies like improving sleep quality, managing stress, and fine-tuning your diet for better energy and focus. Plus, learn how personalized blood work and hormone optimization can help you achieve sustainable results.Don't miss this insightful conversation packed with practical tips to help you elevate your health and your business. Tune in now!Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com How To Get In Touch With the Guesthttps://www.instagram.com/maurostaraofficial/ - Instagramhttps://www.facebook.com/mauro.stara.944/ - Facebookhttps://www.linkedin.com/in/mauro-stara-4b4295217/ - Mauro Stara https://6packceo.com/start - Six Pack CEOShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest Mauro Stara, discussing the episode's theme.Body as a Business Card (00:01:08) Mauro shares insights on how physical appearance impacts business perceptions and relationships.Judgment by Appearance (00:02:10) Discussion on the subconscious judgments people make based on appearance in business settings.Health vs. Wealth (00:04:13) Mauro emphasizes the importance of prioritizing health alongside pursuing wealth for long-term success.First Impressions Matter (00:05:08) Mauro explains how health influences trust and credibility in business interactions.Changing Perceptions of Successful Individuals (00:06:45) Brian and Mauro discuss how successful figures are increasingly prioritizing their health and fitness.Metabolic Panels Importance (00:09:37) Mauro explains why he starts with metabolic panels for clients to assess health effectively.Transformation Through Blood Work (00:12:29) Mauro shares his experience of using blood work to optimize client health and weight loss results.Introduction to RepairPal (00:15:34) Discussion on how RepairPal helps auto repair shops gain customer trust and grow their business.App Fueled Overview (00:16:40) Introduction to App Fueled, a customer loyalty app for auto service shops to enhance customer retention.Blood Work and Hormone Optimization (00:17:48) Mauro discusses the importance of hormone optimization through blood work and the pitfalls of standard health ranges.Changing Testosterone Ranges...

Join host Brian Walker as he welcomes Mauro Stara to explore the transformative connection between your health and business success. In this episode, Mauro shares his expertise on why your body is your ultimate business card and how optimizing your well-being can take your professional performance to the next level.Discover actionable strategies like improving sleep quality, managing stress, and fine-tuning your diet for better energy and focus. Plus, learn how personalized blood work and hormone optimization can help you achieve sustainable results.Don't miss this insightful conversation packed with practical tips to help you elevate your health and your business. Tune in now!Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com How To Get In Touch With the Guesthttps://www.instagram.com/maurostaraofficial/ - Instagramhttps://www.facebook.com/mauro.stara.944/ - Facebookhttps://www.linkedin.com/in/mauro-stara-4b4295217/ - Mauro Stara https://6packceo.com/start - Six Pack CEOShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest Mauro Stara, discussing the episode's theme.Body as a Business Card (00:01:08) Mauro shares insights on how physical appearance impacts business perceptions and relationships.Judgment by Appearance (00:02:10) Discussion on the subconscious judgments people make based on appearance in business settings.Health vs. Wealth (00:04:13) Mauro emphasizes the importance of prioritizing health alongside pursuing wealth for long-term success.First Impressions Matter (00:05:08) Mauro explains how health influences trust and credibility in business interactions.Changing Perceptions of Successful Individuals (00:06:45) Brian and Mauro discuss how successful figures are increasingly prioritizing their health and fitness.Metabolic Panels Importance (00:09:37) Mauro explains why he starts with metabolic panels for clients to assess health effectively.Transformation Through Blood Work (00:12:29) Mauro shares his experience of using blood work to optimize client health and weight loss results.Introduction to RepairPal (00:15:34) Discussion on how RepairPal helps auto repair shops gain customer trust and grow their business.App Fueled Overview (00:16:40) Introduction to App Fueled, a customer loyalty app for auto service shops to enhance customer retention.Blood Work and Hormone Optimization (00:17:48) Mauro discusses the importance of hormone optimization through blood work and the pitfalls of standard health ranges.Changing Testosterone Ranges...

NOTE: Scarves and Spikes will be exclusively found on its new dedicated feed in a few weeks. Search "Scarves and Spikes" on your favorite podcatcher and subscribe today! (Five Stripe Final will remain on this feed - nothing changes on that end.)NEW SCARVES AND SPIKES MERCH!⁠https://www.etsy.com/shop/ScarvesAndSpikes⁠ - use code COMMUNITY for $5 off orders of $50 or more! (excluding glassware)-----More Atlanta United coverage:⁠⁠⁠https://www.scarvesandspikes.com⁠⁠⁠Follow the show on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.x.com/scarvesnspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support us via Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/scarvesandspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠One 17s Tier: AJW, Ben Brodsky, , Austin Delk, Brandon DeSantiago, Carrie Larrison, Dave Coustan, Doug, Jason Russell, Jeffrey Goldenstein, Jim, Joe L., John Weaver, Jois, Josh, Josh Adams, Josiah Marsh, Kareen Malone, Lindsey Cooke, Mark, Nick Hussey, Paul Cropley, Pete Forsstrom, PJCads, Rob, Robpar, Ryan T. Larsen, Shiv612, Daniel Tapp, ZachProducers (High Five Tier): Bates M. Nunamaker, Charles Laurens, David O'Banion, Dustin Harper, Ellen, Emilio Corsi, Derrick Gaddis, Grey Gowder, Mike B., Hunter Gwin, Jason Moss, Jason Nix, Jay, Jay Cooper, Joseph Alonso, Justin Rodney Flournoy, Kallebe Gerais, Karen Clement, Kevin Brabant, Kevin S., Matthew Basford, Melinda W., Milan Turner, Nolan Smith, Ryan G., Renn, Scott McFarland, Sonny, TreyExec. Producers (Club Level tier): AtlUtd711, Bo McAlister, Bonny Moore, Brian Diefenbach, Brian Walker, Bruno Cubas Garcia, Col. Ernest Rogers, Dilan Manatunga, DMTim, Emad Hasan, Llammaramma, Jason Kay, Josh Lieberman, Matt Babcock, Nyle Farooqui, Patrick Delaney, Robert Kauffman, Sean P., Sonny Hatcher, Wes Lambert

NOTE: Scarves and Spikes will be exclusively found on its new dedicated feed in a few weeks. Search "Scarves and Spikes" on your favorite podcatcher and subscribe today! (Five Stripe Final will remain on this feed - nothing changes on that end.) NEW SCARVES AND SPIKES MERCH! ⁠https://www.etsy.com/shop/ScarvesAndSpikes⁠ - use code COMMUNITY for $5 off orders of $50 or more! (excluding glassware) ----- More Atlanta United coverage: ⁠⁠⁠https://www.scarvesandspikes.com⁠⁠⁠ Follow the show on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.x.com/scarvesnspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Support us via Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/scarvesandspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ One 17s Tier: AJW, Ben Brodsky, , Austin Delk, Brandon DeSantiago, Carrie Larrison, Dave Coustan, Doug, Jason Russell, Jeffrey Goldenstein, Jim, Joe L., John Weaver, Jois, Josh, Josh Adams, Josiah Marsh, Kareen Malone, Lindsey Cooke, Mark, Nick Hussey, Paul Cropley, Pete Forsstrom, PJCads, Rob, Robpar, Ryan T. Larsen, Shiv612, Daniel Tapp, Zach Producers (High Five Tier): Bates M. Nunamaker, Charles Laurens, David O'Banion, Dustin Harper, Ellen, Emilio Corsi, Derrick Gaddis, Grey Gowder, Mike B., Hunter Gwin, Jason Moss, Jason Nix, Jay, Jay Cooper, Joseph Alonso, Justin Rodney Flournoy, Kallebe Gerais, Karen Clement, Kevin Brabant, Kevin S., Matthew Basford, Melinda W., Milan Turner, Nolan Smith, Ryan G., Renn, Scott McFarland, Sonny, Trey Exec. Producers (Club Level tier): AtlUtd711, Bo McAlister, Bonny Moore, Brian Diefenbach, Brian Walker, Bruno Cubas Garcia, Col. Ernest Rogers, Dilan Manatunga, DMTim, Emad Hasan, Llammaramma, Jason Kay, Josh Lieberman, Matt Babcock, Nyle Farooqui, Patrick Delaney, Robert Kauffman, Sean P., Sonny Hatcher, Wes Lambert

Thanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you'll uncover creative ways to educate customers, build trust, and grow your auto repair shop.This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop's personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic.Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don't miss this chance to fill your bays and grow your Shop!Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsAre you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)https://www.daysoftheyear.com https://www.nationaldaycalendar.com/ https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Monthhttps://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/ Show Notes with TimestampsIntroduction to April Marketing (00:00:10) The hosts introduce the episode and discuss the focus on marketing strategies for April.Spring Car Care Month (00:02:43) April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education.Car Care Clinics (00:03:11) Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance.Vida: Video Every Day in April (00:04:55) Discussion on the importance of video marketing and committing to daily video creation for engagement.Celebrating National Pickleball Month (00:07:44) Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive.Honoring EMS Week (00:08:12) Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers.Tax Return Promotions (00:09:55) Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their...

Dave Kiehn interviews Brian Walker from Anchored Virtual about biblical counseling in the local church. They discuss the crucial role of biblical authority in counseling, the story of Anchored Virtual, and more. Find out more about Anchored Virtual here.

More Atlanta United coverage: ⁠⁠https://www.scarvesandspikes.com⁠⁠ Follow the show on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.x.com/scarvesnspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Support us via Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/scarvesandspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ One 17s Tier: AJW, Ben Brodsky, Brandon DeSantiago, Carrie Larrison, Dave Coustan, Doug, Jason Russell, Jeffrey Goldenstein, Jim, Joe L., John Weaver, Jois, Josh, Josh Adams, Josiah Marsh, Lindsey Cooke, Mark, Nick Hussey, Paul Cropley, Pete Forsstrom, Rob, Robpar, Ryan T. Larsen, Shiv612, Daniel Tapp, Zach Producers (High Five Tier): Bates M. Nunamaker, David O'Banion, Dustin Harper, Ellen, Emilio Corsi, Derrick Gaddis, Grey Gowder, Mike B., Hunter Gwin, Jason Moss, Jason Nix, Jay, Jay Cooper, Joseph Alonso, Justin Rodney Flournoy, Kallebe Gerais, Karen Clement, Kevin Brabant, Kevin S., Matthew Basford, Melinda W., Milan Turner, Nolan Smith, Ryan G., Renn, Scott McFarland, Sonny, Trey Exec. Producers (Club Level tier): AtlUtd711, Bo McAlister, Bonny Moore, Brian Diefenbach, Brian Walker, Bruno Cubas Garcia, Col. Ernest Rogers, Dilan Manatunga, DMTim, Emad Hasan, Llammaramma, Jason Kay, Josh Lieberman, Matt Babcock, Nyle Farooqui, Patrick Delaney, Robert Kauffman, Sonny Hatcher, Wes Lambert

Thank you to our friends at RepairPal for providing you this episode. RepairPal's CertifiedNetwork of shops are trusted by millions of customers each month. Learn more atRepairPal.com/shopsAre you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comAre your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls.With personal stories and practical tips, they'll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You'll even hear about Kim's checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact.Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now!Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops. Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)https://www.autoops.com/ - Online Scheduling for Auto Shopshttps://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shophttps://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor's Take on Customer Retention with Michael Dohertyhttps://remarkable.com/ - Remarkable notebookShow Notes with Time StampsIntroduction to the Podcast (00:00:01) The podcast episode begins with an introduction to the Auto Repair Marketing Podcast. Welcome and Topic Introduction (00:00:10) Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair. Secret Shopper Concept (00:01:03) Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops. Frog in Boiling Water Analogy (00:01:20) Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues. Personal Experience with Shop Cleanliness (00:02:26) Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor. Origin of the Episode's Topic (00:03:13) Kim explains that the...

More Atlanta United coverage: ⁠⁠https://www.scarvesandspikes.com⁠⁠ Follow the show on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.x.com/scarvesnspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Support us via Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/scarvesandspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ One 17s Tier: AJW, Ben Brodsky, Brandon DeSantiago, Carrie Larrison, Dave Coustan, Doug, Jason Russell, Jeffrey Goldenstein, Jim, Joe L., John Weaver, Jois, Josh, Josh Adams, Josiah Marsh, Lindsey Cooke, Mark, Nick Hussey, Paul Cropley, Pete Forsstrom, Rob, Robpar, Ryan T. Larsen, Shiv612, Daniel Tapp, Zach Producers (High Five Tier): Bates M. Nunamaker, David O'Banion, Dustin Harper, Ellen, Emilio Corsi, Derrick Gaddis, Grey Gowder, Mike B., Hunter Gwin, Jason Moss, Jason Nix, Jay, Jay Cooper, Joseph Alonso, Justin Rodney Flournoy, Kallebe Gerais, Karen Clement, Kevin Brabant, Kevin S., Matthew Basford, Melinda W., Milan Turner, Nolan Smith, Ryan G., Renn, Scott McFarland, Sonny, Trey Exec. Producers (Club Level tier): AtlUtd711, Bo McAlister, Bonny Moore, Brian Diefenbach, Brian Walker, Bruno Cubas Garcia, Col. Ernest Rogers, Dilan Manatunga, DMTim, Emad Hasan, Llammaramma, Jason Kay, Josh Lieberman, Matt Babcock, Nyle Farooqui, Patrick Delaney, Robert Kauffman, Sonny Hatcher, Wes Lambert

More Atlanta United coverage: https://www.scarvesandspikes.com Follow the show on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.x.com/scarvesnspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Support us via Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/scarvesandspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ One 17s Tier: AJW, Ben Brodsky, Brandon DeSantiago, Carrie Larrison, Dave Coustan, Doug, Jason Russell, Jeffrey Goldenstein, Jim, Joe L., John Weaver, Jois, Josh, Josh Adams, Josiah Marsh, Lindsey Cooke, Mark, Nick Hussey, Paul Cropley, Pete Forsstrom, Rob, Robpar, Ryan T. Larsen, Shiv612 Producers (High Five Tier): Bates M. Nunamaker, David O'Banion, Dustin Harper, Ellen, Emilio Corsi, Grey Gowder, Mike B., Hunter Gwin, Jason Moss, Jason Nix, Jay, Jay Cooper, Joseph Alonso, Justin Rodney Flournoy, Kallebe Gerais, Karen Clement, Kevin Brabant, Kevin S., Matthew Basford, Melinda W., Milan Turner, Nolan Smith, Renn, Scott McFarland, Sonny, Trey Exec. Producers (Club Level tier): AtlUtd711, Bo McAlister, Bonny Moore, Brian Diefenbach, Brian Walker, Bruno Cubas Garcia, Col. Ernest Rogers, Dilan Manatunga, DMTim, Emad Hasan, Llammaramma, Jason Kay, Josh Lieberman, Matt Babcock, Nyle Farooqui, Patrick Delaney, Robert Kauffman, Sonny Hatcher, Wes Lambert

More Atlanta United coverage: https://www.scarvesandspikes.com Follow the show on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.x.com/scarvesnspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Support us via Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/scarvesandspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ One 17s Tier: AJW, Ben Brodsky, Brandon DeSantiago, Carrie Larrison, Dave Coustan, Doug, Jason Russell, Jeffrey Goldenstein, Jim, Joe L., John Weaver, Jois, Josh, Josh Adams, Josiah Marsh, Lindsey Cooke, Mark, Nick Hussey, Paul Cropley, Pete Forsstrom, Rob, Robpar, Ryan T. Larsen, Shiv612 Producers (High Five Tier): Bates M. Nunamaker, David O'Banion, Dustin Harper, Ellen, Emilio Corsi, Grey Gowder, Mike B., Hunter Gwin, Jason Moss, Jason Nix, Jay, Jay Cooper, Joseph Alonso, Justin Rodney Flournoy, Kallebe Gerais, Karen Clement, Kevin Brabant, Kevin S., Matthew Basford, Melinda W., Milan Turner, Nolan Smith, Renn, Scott McFarland, Sonny, Trey Exec. Producers (Club Level tier): AtlUtd711, Bo McAlister, Bonny Moore, Brian Diefenbach, Brian Walker, Bruno Cubas Garcia, Col. Ernest Rogers, Dilan Manatunga, DMTim, Emad Hasan, Llammaramma, Jason Kay, Josh Lieberman, Matt Babcock, Nyle Farooqui, Patrick Delaney, Robert Kauffman, Sonny Hatcher, Wes Lambert

Thanks to our partners, NAPA TRACS and PromotiveSetting the right goals for your auto repair shop can make or break your business's success. In this episode of Business by the Numbers, Hunt breaks down the critical differences between sales goals and profit goals, and why efficiency is key. Learn actionable strategies to align your team's targets with your financial objectives for a successful 2025.Why setting profit goals is more important than focusing on sales goals.How to calculate labor and sales targets that align with your desired profit.Strategies for increasing efficiency without overwhelming your team.The importance of understanding your breakpoints in labor, facilities, and service advisors.Actionable steps to create a growth plan tailored to your shop's specific needs.Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.comThanks to our partner, PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comDownload a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker

Thanks to our partners, NAPA TRACS and PromotiveRunning low on cash? Before panic sets in, it's time to get strategic. In this episode of Business by the Numbers, Hunt explores practical steps to manage cash flow challenges, cut expenses wisely, and secure financing without sinking your business. Learn what options are available and how to make informed decisions to keep your shop running smoothly.Understand the root causes of cash flow issues to avoid repeating mistakes.Learn why preserving cash strategically is more effective than slashing every expense.Discover how to leverage credit lines, loans, and alternative financing options safely.Avoid common pitfalls, like cutting critical expenses, that can worsen financial struggles.Develop a plan to stabilize and grow your cash reserves for long-term success.Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.comThanks to our partner, PromotiveIt's time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comDownload a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker

More Atlanta United coverage: https://www.scarvesandspikes.com Follow the show on X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.x.com/scarvesnspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Support us via Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/scarvesandspikes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ One 17s Tier: AJW, Ben Brodsky, Brandon DeSantiago, Carrie Larrison, Dave Coustan, Doug, Jason Russell, Jeffrey Goldenstein, Jim, Joe L., John Weaver, Jois, Josh, Josh Adams, Josiah Marsh, Lindsey Cooke, Mark, Nick Hussey, Paul Cropley, Pete Forsstrom, Rob, Robpar, Ryan T. Larsen, Shiv612 Producers (High Five Tier): Bates M. Nunamaker, David O'Banion, Dustin Harper, Ellen, Emilio Corsi, Grey Gowder, Mike B., Hunter Gwin, Jason Moss, Jason Nix, Jay, Jay Cooper, Joseph Alonso, Justin Rodney Flournoy, Kallebe Gerais, Karen Clement, Kevin Brabant, Kevin S., Matthew Basford, Melinda W., Milan Turner, Nolan Smith, Renn, Scott McFarland, Sonny, Trey Exec. Producers (Club Level tier): AtlUtd711, Bo McAlister, Bonny Moore, Brian Diefenbach, Brian Walker, Bruno Cubas Garcia, Col. Ernest Rogers, Dilan Manatunga, DMTim, Emad Hasan, Llammaramma, Jason Kay, Josh Lieberman, Matt Babcock, Nyle Farooqui, Patrick Delaney, Robert Kauffman, Sonny Hatcher, Wes Lambert

Out of Bounds – E300 – The Smaine Foundation w/ Jenna Smaine and Brian Walker Stio – Get your hands on a puffy, flannel, baselayer, mtb pant, or some of the coziest fits in the game… or get ready for winter with their brand new winter gear. The Figment line [...] The post Out of Bounds – E300 – The Smaine Foundation w/ Jenna Smaine and Brian Walker appeared first on Out Of Collective.

Ep385-Art Bell-The Rocket Guy-Brian Walker