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Legacy isn't just about the wealth you leave behind; it's about the leaders you cultivate in the present. Building trust takes time, interaction, and navigating frustrations together. When team members feel free to express their emotions and challenges, it fosters a healthier workplace dynamic and enhances problem-solving. This mindset enables organizations to set ambitious goals, take ownership, commit to continuous learning, and achieve consistent results — this is the formula for bold leadership. In this episode, you'll discover what the Power of Four is and how to apply it, dive deeper into self-reflection to find ways to provide more value, and explore the significance of diverse perspectives in driving innovation. Jess Dewell talks with Mark Mears, Founder & Chief Growth Officer at LEAF Growth Ventures LLC, discussing his insights on how giving back can alleviate struggles, speed up growth, and inspire future generations within your organization. They also reveal why it's BOLD to learn how to achieve your most significant goals. —--------- If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the "Growth Framework Reset" approach. This will help you to keep learning and growing while working strategically on your business. -------------------- You can get in touch with Jess Dewell on Twitter, LinkedIn or Red Direction website.
Growth without purpose leads to burnout and misalignment. In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impact. Key insights: ✅ Why businesses need a clear purpose to grow sustainably ✅ The connection between leadership, culture, and profit ✅ How the Four-Leaf Growth Model drives long-term success If you're looking for a smarter way to grow, this episode will give you the strategy to make it happen.
“We have this unique opportunity in history to kind of once and for all get rid of the old command and control management style that no longer serves us.“ - Mark A. Mears In this episode of the People Dividend, host Mike Horne engages with Mark Mears, a seasoned business leader and author, discussing the evolution of leadership from traditional management styles to a more humanistic approach. They explore the importance of purposeful growth, engagement, and creating a community of belonging in the workplace. Mark emphasizes the need for leaders to transition from being mere managers to legacy builders who inspire and empower their teams, fostering an environment where employees feel valued and engaged. The conversation highlights the critical role of kindness, dignity, and respect in modern leadership, advocating for a shift towards relational leadership that prioritizes human connection and emotional intelligence. Key Points: Purposeful growth is essential for modern leadership. Leaders should focus on legacy building, not just management. Engagement is crucial; lack of it is a significant issue. Links: Learn more about Mike Horne on Linkedin Email Mike at mike@mike-horne.com Learn More About Executive and Organization Development with Mike Horne Twitter: https://twitter.com/mikehorneauthor Instagram: https://www.instagram.com/mikehorneauthor/, LinkedIn Mike's Newsletter: https://www.linkedin.com/newsletters/6867258581922799617/, Schedule a Discovery Call with Mike: https://calendly.com/mikehorne/15-minute-discovery-call-with-mike Learn More about Mark Mears at https://www.MarkAMears.com
Discover how to redefine success and embrace purposeful growth when Lisa McGuire hosts a conversation with bestselling author and visionary business leader, Mark Mears. Today, he serves as Founder and Chief Growth Officer for his consulting firm, inspiring individuals, teams, and organizations to find purpose in fulfilling their true growth potential while making a positive, lasting difference. He's also a member of the Senior Leader Network within Conscious Capitalism, Inc., a global organization whose mission he shares: Elevating Humanity Through Business. This episode highlights the significance of purposeful growth and leadership. Mark shares his personal and professional experiences that led him to write “Purposeful Growth Revolutions” and discusses how businesses can integrate purpose with profit. The conversation delves into themes of personal development, the evolving workplace, and leadership strategies that foster a sense of fulfillment and community. Whether launching your career, navigating midlife, or reinventing yourself, this episode offers actionable insights to inspire resilience, fulfillment, and lasting impact. Key takeaways Purposeful growth involves leadership, engagement, accountability, and fulfillment. The pandemic has catalyzed a shift towards seeking purpose in professional settings. Businesses can thrive by aligning profit with purpose and by fostering a sense of community. Effective leadership requires listening, observing, valuing, and empowering team members. Midlife can be a transformative period for re-evaluating one's purpose and goals. CONNECT WITH MARK LinkedIn Profile: https://www.linkedin.com/in/markamears/ Website: https://www.MarkAMears.com The Purposeful Growth Assessment: https://quiz.tryinteract.com/#/66c8be79cea05e0015b6bc89 CONNECT WITH LISA Take the "Reimagine You" Quiz: https://lisamcguire.com/takeequiz/ Learn which of the four styles will put you on the path to your next steps. Next Steps to the New You: Manifest Your Next Level Life: https://go.lisamcguire.com/next-steps-to-the-new-you Join the So Much More Newsletter: https://www.thediyframework.com/so-much-more-subscribe Lisa's writing a book. Join the waitlist: https://lisamcguire.com/book-waitlist LinkedIn: https://www.linkedin.com/in/lisa-mcguire/ Instagram: https://www.instagram.com/iamlisamcguire/ Website: https://lisamcguire.com
Excellent Executive Coaching: Bringing Your Coaching One Step Closer to Excelling
Mark A. Mears is a #1 Best Selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building shareholder value. What are the 4 Ways to Grow from Leader to Legacy Builder? You've created a model called "LOVE". What is the process of this model? How do you help change leaders with a command and control approach? What was one of the biggest lessons you learned working in the C-Suite? What do you feel most corporate development programs get wrong and why? Mark Mears Mark A. Mears is a #1 Best Selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building shareholder value. He has driven innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald's, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory. Today, Mark serves as Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm helping individuals, teams, and organizations find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world. Mark has just released a new book titled, The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company specialized in leadership development.
Send us a textThere's a duty of service that underpins Mark Mears' illustrious history, which is punctuated by incredible work with huge brands like PepsiCo/Pizza Hut, McDonald's and JCPenney.The scale matters little to Mark though, as his purpose-driven approach to building a legacy defines every decision that he makes - a tenet that fellow leaders should follow in the modern workplace.Learn how the great leaders today lead with purpose, and how you can do the same, as Mark shares his masterful methods on this week's episode of Extrology.Lee and Mark discuss:How Mark's early journey instilled a golden thread of service to others throughout his careerConscious capitalism, and purpose-driven profitFour fundamental factors that turn leaders into legacy-buildersWhy Mark is dedicated to ‘paying it backwards'Mark Mears: https://www.linkedin.com/in/markamears/https://www.markamears.com/The Purposeful Growth Revolutionhttps://www.amazon.co.uk/Purposeful-Growth-Revolution-Leader-Builder/dp/1636182135Get in touch: lee@extrology.comExtrology: https://www.extrology.com/https://www.instagram.com/extrologypodcast/https://www.tiktok.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/
In this episode of Zero to CEO, I talk with author, speaker, and consultant Mark Mears about how to overcome fear, uncertainty, doubt, and delay (FUDD) to achieve your goals and reach your fullest potential. Mark shares his insights on the importance of serving others, why faith and hope are essential in overcoming obstacles, and how belief and purposeful action can lead to personal and professional growth. We also explore his approach to Purposeful Growth, which empowers individuals and teams to make meaningful progress by focusing on purpose and serving a greater good. Join us for a powerful conversation on breaking through limitations and creating a fulfilling, purpose-driven future.
The Salesforce Certification Voucher Giveaway is underway. Tune in for details on how to easily enter a chance to win 1 of 5 vouchers worth $400. The drawing is on December 4th, live. And now, the episode:Mark Mears, a luminary in leadership transformation, joins us to share his revolutionary "LEAF methodology" for purposeful growth in our latest episode. Discover how his remarkable journey in the food and beverage industry led him to champion a balanced approach to leadership that prioritizes both profit and purpose. We explore Mark's insightful perspectives on how aligning leadership models with organizational priorities can foster fulfillment and legacy-building.We take a thought-provoking look at the role of organizational alignment and how small to mid-sized businesses can overcome challenges through effective communication and integrative approaches. Mark's experiences offer a unique lens on the interplay between misalignment and business outcomes, highlighting the importance of integrating the well-being of employees and the community into business success. We also reflect on how systemic issues, such as those in healthcare, can influence organizational dynamics and leadership effectiveness.Our conversation goes beyond traditional management styles, emphasizing the importance of trust, community, and empowerment in transforming corporate culture. Personal stories from Mark illuminate the impact of a supportive work environment and mentorship on career development. In a world where younger generations seek meaningful work, we discuss how to foster belonging and psychological safety within organizations. Join us as we share gratitude with our audience and look forward to upcoming discussions on legacy-building leadership and Mark's forthcoming book.
Mark Mears, #1 Best Selling author, speaker, consultant, and visionary business leader discusses how individuals, teams, and organizations can find purpose and fulfill their true growth potential. Mears shares his experiences as the Chief Marketing Officer of the Cheesecake Factory and President of Mimi's Cafe, highlighting the challenges and decisions he faced in leading these major brands. He also shares the key elements ofeffective leadership. Mark stresses the importance of embracing dark moments and turning them into growth opportunities.The conversation concludes with a discussion about Mears' book, The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder, which focuses on cultivating purpose and personal growth to make a positive impact in the world. In his book Mark states, “A tree does not become tall, strong, and fruitful in the blink of an eye. It takes years to fulfill its purpose. The same is true for all of us. We must set our mindson a long-term, lifelong growth journey.”Mark is offering a FREE Purposeful Growth Assessment which can be found on his website. Once completed, he will send out a customized report with your results — helping you to find and fulfill your purpose in both life and work.More on Mark: https://www.markamears.com/#ProMindset #Podcast #Mindset #Inspiration #Growth #Goals #Selfhelp #LeadershipDevelopment #BusinessCoaching #PersonalGrowth #PurposefulGrowth
Welcome to another insightful episode of the Selling from the Heart podcast!
In this episode of "The Standout Jobseeker," I sit down with Mark Mears, the author of "The Purposeful Growth Revolution." Join us as we delve into the transformative power of having a clear purpose and a strong personal brand in your job search. Mark shares invaluable insights and practical tips on how job seekers can leverage their unique stories and goals to stand out in a crowded job market. Whether you're just starting your career journey or looking to make a significant change, this conversation will equip you with the tools to get noticed and get hired. Don't miss this inspiring and actionable discussion!
Join host Phil Better on "Invest In Yourself: the Digital Entrepreneur Podcast" as he delves into an insightful conversation with bestselling author, keynote speaker, and consultant Mark Mears. Mark, Chief Growth Officer for Leaf Growth Ventures LLC, shares his inspiring journey from Kansas to corporate America, and eventually to successful solopreneurship. Discover the powerful concept of 'who,' resilience, and staying true to your values. Mark's experience in leadership and his unique LEAF model (Leadership, Engagement, Accountability, Fulfillment) are game-changers for anyone looking to inject purpose into their entrepreneurial ventures. Tune in to learn how to overcome fear, uncertainty, doubt, and delay (FUD), and strive for a balanced approach to purpose and profit. Whether you're a seasoned entrepreneur or just starting out, this episode is filled with actionable advice, motivational stories, and thought-provoking insights. Plus, get access to Mark's purposeful growth assessments and more! Don't miss this chance to invest in yourself and grow your digital empire.
How can purposeful growth impact your leadership?Bio:Mark A. Mears is a #1 Best Selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building stakeholder value, driving innovation, and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald's, and The Cheesecake Factory among others.Today, Mark is the Chief Growth Officer for LEAF Growth Ventures and has just released his new book titled, The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder.Links: LinkedIn: https://www.linkedin.com/in/markamears/ Website: https://www.markamears.com/Quotes: “When we do things randomly, they don't stick. But if we do things intentionally over and over, it forms like wet cement. It hardens and it becomes a habit. In this case, a positive habit.” “Leadership is like the seed of an organization and the root system. You must have a strong root system for any plant or tree to grow.”Episode Highlights: In this insightful conversation, Mark shares about purposeful growth and the importance of feeling loved in the workplace, breaking down the concept of love into an inspiring acronym. He shares his experiences, upbringing, and professional journey, imparting valuable wisdom on leadership, community, and the power of feedback. He also shares how being fired from a C-Suite job was a gift in disguise for him. Childhood Incidents: Growing up, Mark was an avid swimmer. He had a coach who helped him achieve excellence through hard workouts, and he became a lifeguard and swim coach in high school. Mark put his best foot forward and as a result, became head guard responsible for managing the pool. That experience hones his love for leadership, service, and hospitality.Influential Groups/Cultural Influence: Mark sees culture as a set of norms and expectations that people establish amongst themselves as a natural course of interaction. He recalls growing up in the swim team. He was always with his teammates during practice; they carpooled to practice and had bus rides together. Church and college also influenced Mark, giving him a sense of belonging.Mark has worked for and with many organizations, and his greatest desire has always been to leave the place better than he found it. His experience with various groups taught Mark how to leverage his God-given gifts, talents, abilities, intellect, and experiences to bring organizations to ever-higher levels of excellence. Personality and Temperaments: As a child, Mark was passionate and competitive. He was curious and had the resilience to overcome obstacles in his life, which is an enduring trait. Today, Mark has become softer on the competitiveness side and more forgiving of himself. He has learned how to take the best of his core characteristics, round off some rougher edges, and grow new ones.Cultural Epiphanies: In Mark's last leadership position, someone called him a narcissist. It was difficult for Mark to understand where it came from, and he later realized that what he viewed as selflessness was seen as grand-standing by others.What Brings out the Best in Mark? Mark lights up like a Christmas tree when he helps align a team. Their increased unity allows them to accomplish more than they even thought possible.Soapbox Moment: Are you interested in purposeful growth? Mark invites you to visit his website for a self-assessment to experience the power of his acronym for LOVE: Listen, Observe, Value, and Empower.Support the show
In this episode of The Job Hunting Podcast, I had the pleasure of speaking with Mark Mears, a renowned branding expert with extensive experience working with major brands like McDonald's and Frito-Lay. Mark shared invaluable insights from his corporate experience that we can adapt to develop our professional brand and leadership style. We also discuss one of Mark's great passions: The significance of creating a fulfilling workplace.Read the full Blog on the Website Join 5,000+ Readers of The Job Hunting Newsletter: Subscribe NowLear More About Renata's career coaching and courses Timestamps to guide your listening:01:40 Mark Mears Story From Law School Aspirations to Marketing Maven 04:00 The Epiphany: A New Direction in Branding 06:20 The LEAF Model: Leadership, Engagement, Accountability, and Fulfilment 08:56 Navigating the New World of Work: Purpose and Belonging 11:16 The Purposeful Growth Revolution: Changing the Workplace Paradigm 18:41 Personal Branding: Overcoming Myths and Embracing Growth 26:58 Finding Purpose in Every Job: A New Perspective 31:17 Overcoming Fear, Uncertainty, and Doubt 34:53 Embracing Courage Over Confidence 35:35 Strategies for Successful Career Transitions 40:20 Navigating Senior Level Interviews 43:32 Building a Strong Personal Brand 49:20 The Purposeful Growth Revolution 51:34 Creating a Living Legacy in the Workplace 55:36 Conclusion: The Importance of Purposeful Leadership Links mentioned in this episode:Mark's LinkedIn ProfileTake the Purposeful Growth Self-AssessmentMark's BookAbout the host, Renata BernardeHello, I'm Renata Bernarde, the Host of The Job Hunting Podcast. I'm also an executive coach, job-hunting expert, and career strategist. I teach corporate, non-profit, and public professionals the steps and frameworks to help them find great jobs, change, and advance their careers with confidence and less stress. Watch the Episodes on YouTubeFollow Renata on Social Media:LinkedInInstagramFacebook
Mark A. Mears is a #1 Best Selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building stakeholder value—driving innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald's, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory. Today, Mark serves as Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm inspiring individuals, teams, and organizations to find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world. Mark has just released his new book titled, The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder. Mark is also a member of the Senior Leader Network within Conscious Capitalism, Inc., a global organization whose mission he shares: Elevating Humanity Through Business. Find out more about Mark and get his book here!
In Celtic cultures, the druids associated the number four with powerful forces in nature, believing that a four-leaf clover possessed magical properties to bring good fortune. But today's guest found a fig tree's leaf, leading him to an epiphany, which turned into the Four L.E.A.F. Growth. Mark Mears is the author of The Purposeful Growth Revolution, a book that will help individuals, teams, and organizations find purpose, fulfill their true growth potential, and leave a living legacy. Enhance your personal and professional growth as an individual and as a part of a team or organization. Tune in to discover how you can make a positive and lasting impact on the world! Check out the full series of "Career Sessions, Career Lessons" podcasts here or visit pathwise.io/podcast/.Become a PathWise member today! Join at https://pathwise.io/join-now/
In a world where work often feels like a routine, Mark Mears, Founder & Chief Growth Officer at LEAF Growth Ventures brings a refreshing perspective. One that focuses on the transformative power of LOVE in leadership – learning to listen, observe, value and empower. On this episode of The Workplace Communication Podcast, Mark brings his extensive background in conscious capitalism and purposeful growth to reshape how leaders can create meaningful and fulfilling environments. Join us as we discuss how to reimagine the workplace together - Let's reimagine the workplace together – where purpose meets productivity and leadership is all about love. Leadership tips you won't want to miss: ️Fostering a workplace culture that values individuality and diversity ️Actively listening to your team's needs to create a more engaged workforce ️Recognizing the whole person – not just the employee – to build genuine connections and relationships ️Cultivating a leadership style centered around LOVE – Listen, Observe, Value, and Empower Mark A. Mears is a #1 Best Selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building stakeholder value—driving innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald's, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory.Today, Mark serves as Founder and Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm inspiring individuals, teams, and organizations to find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world. Mark has just released his new book titled, The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder. Mark is also a member of the Senior Leader Network within Conscious Capitalism, Inc., a global organization whose mission he shares: Elevating Humanity Through Business. If you're looking to foster a workplace where love leads, and individuals thrive, then this episode is for you! If you've enjoyed this episode, please be sure to subscribe and leave a review. Listen to the episode here: https://lindsaylapaquette.com/podcast/ For a full written transcript of the episode, please see the show notes at the link above. Mark Mears's contact information: Website Book LinkedIn Purposeful Growth Self-Assessment Lindsay's contact information: To book a discovery call E-mail Website Free e-course: Free Yourself from Workplace Confrontation and Conflict LinkedIn Previous podcast episodes
In today's fast-paced business world, we go beyond the basics of diversity, equity, and inclusion. It's time to elevate the conversation to #BelongingIntheWorkplace. As thought leaders and change-makers, we have the opportunity to shape a work environment that radiates warmth, acceptance, and recognition. It's about invoking the power of love – the ultimate human motivator – to forge a community where every team member feels seen, heard, and valued.
Growing From Leader to Legacy Builder with Mark MearsToday's episode is with Mark Mears. Mark A. Mears is a #1 Best Selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building shareholder value. He has driven innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald's, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory.Today, Mark serves as Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm helping individuals, teams, and organizations find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world. Mark's book is The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder Connect with Mark Mears:Mark's LinkedIn: https://www.linkedin.com/in/markamears/Mark's Book: https://www.amazon.com/Purposeful-Growth-Revolution-Leader-Builder/dp/1636182135Mark's Website: https://www.markamears.com/Connect with Tayo Rockson and the As Told By Nomads Podcast:Tayo's Website: https://tayorockson.com/Tayo on LinkedIn: https://www.linkedin.com/in/tayorockson/Tayo on Twitter: https://twitter.com/TayoRocksonTayo on YouTube: https://www.youtube.com/tayorocksonTayo on TikTok: https://www.youtube.com/tayorocksonAs Told by Nomads Podcast: https://podcasts.apple.com/us/podcast/as-told-by-nomads/id910739730UYD Management: https://www.uydmanagement.com/UYD Collective: https://tayorockson.com/uyd-collective Hosted on Acast. See acast.com/privacy for more information.
4-D Brand Alignment examines ones, personal brand, internal brand, external brand and employer brand. In this episode, Adam Torres and Mark Mears, Founder & Chief Growth Officer of LEAF Growth Ventures, LLC, explore 4-D Brand Alignment and Mark's books, The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder, and his recently released, Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol. 10, Edition 13). Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/Support the showMore FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia
In this episode I'm joined by Mark Mears, the founder and chief growth officer for L.E.A.F. Growth Ventures. A visionary business leader, he's been recognized as a #1 best-selling author, a keynote speaker, and an invaluable consultant.During our conversation, we dive deep into the "purposeful growth revolution", understanding how one can grow from a leader into a legacy builder. Mark's insights draw from a deeply personal journey, punctuated by an epiphany involving a fig tree, giving him a fresh perspective on leadership.Key Discussion Points Fulfillment vs. Productivity: A deep dive into measuring fulfillment, especially when numbers typically drive understanding Creating a Community of Belonging: The essence of true diversity, equity, and inclusion is making every individual feel a genuine sense of belonging Leadership as the Seed: How leadership is foundational, akin to the root system of an oak tree Productivity vs. Productiveness: Exploring the delicate balance in productivity and understanding the concept through the metaphor of a weed vs a tree Turnkey Approach in Business: The differences between 'turnkey' and 'in and out' approaches, with real-world examples like Costco Slowing Down to Speed Up: Embracing curiosity and the wisdom behind "Go slow to go fast" Mark has shared a holistic perspective on leadership, driving home the importance of purposeful growth. From understanding productivity to forming genuine communities in the workplace, Mark's insights are grounded in his own experiences and learnings. Remember, the journey from leader to legacy builder isn't about authority – it's about influence, service, and purpose.Links Worth Exploring Connect with Mark: Website | LinkedIn The Book We Discussed: The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder Take Mark's FREE Assessment: Click here to get started My Article On Productiveness in Simplify Magazine: Check out this issue (Click here to get 50% off a lifetime subscription) Related Conversation: Episode 394: Kristoffer Carter talks about Permission, Purpose and Fear Related Blog Post: Move Slow and “Bake” Things Thanks to all of the sponsors of this episode. You can find all of the sponsors you heard me mention on this episode on our Podcast Sponsors page.Want to support the podcast? Beyond checking out our sponsors, you can subscribe to the show wherever you listen to podcasts. Click on any of the links below to make that happen.Spotify | Apple Podcasts | Google Podcasts | StitcherYou can also click on this link to paste the podcast feed into your podcast app of choice.Thanks again for listening to A Productive Conversation. See you later.Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode I'm joined by Mark Mears, the founder and chief growth officer for L.E.A.F. Growth Ventures. A visionary business leader, he's been recognized as a #1 best-selling author, a keynote speaker, and an invaluable consultant. During our conversation, we dive deep into the "purposeful growth revolution", understanding how one can grow from a leader into a legacy builder. Mark's insights draw from a deeply personal journey, punctuated by an epiphany involving a fig tree, giving him a fresh perspective on leadership. Key Discussion Points Fulfillment vs. Productivity: A deep dive into measuring fulfillment, especially when numbers typically drive understanding Creating a Community of Belonging: The essence of true diversity, equity, and inclusion is making every individual feel a genuine sense of belonging Leadership as the Seed: How leadership is foundational, akin to the root system of an oak tree Productivity vs. Productiveness: Exploring the delicate balance in productivity and understanding the concept through the metaphor of a weed vs a tree Turnkey Approach in Business: The differences between 'turnkey' and 'in and out' approaches, with real-world examples like Costco Slowing Down to Speed Up: Embracing curiosity and the wisdom behind "Go slow to go fast" Mark has shared a holistic perspective on leadership, driving home the importance of purposeful growth. From understanding productivity to forming genuine communities in the workplace, Mark's insights are grounded in his own experiences and learnings. Remember, the journey from leader to legacy builder isn't about authority – it's about influence, service, and purpose. Links Worth Exploring Connect with Mark: Website | LinkedIn The Book We Discussed: The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder Take Mark's FREE Assessment: Click here to get started My Article On Productiveness in Simplify Magazine: Check out this issue (Click here to get 50% off a lifetime subscription) Related Conversation: Episode 394: Kristoffer Carter talks about Permission, Purpose and Fear Related Blog Post: Move Slow and “Bake” Things Thanks to all of the sponsors of this episode. You can find all of the sponsors you heard me mention on this episode on our Podcast Sponsors page. Want to support the podcast? Beyond checking out our sponsors, you can subscribe to the show wherever you listen to podcasts. Click on any of the links below to make that happen. Spotify | Apple Podcasts | Google Podcasts | Stitcher You can also click on this link to paste the podcast feed into your podcast app of choice. Thanks again for listening to A Productive Conversation. See you later. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the Modern Facilities Management Podcast, host Griffin Hamilton interviews Mark Mears, a renowned author, keynote speaker, and visionary business leader. Mark has driven innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald's, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory.Today, Mark serves as Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm helping individuals, teams, and organizations find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world. Mark discusses his latest book, "The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder," which explores a new approach to how we work in the modern economy. He believes that we are not just employees but "whole" individuals, and our work should encompass more than just our job functions. Currently, most of us spend the workweek solely focused on our vocation and struggle to balance the other aspects of our lives. This imbalance leads to disengagement, burnout, and negative consequences for our mental, physical, relational, and spiritual well-being.During the interview, Mark emphasizes that Purposeful Growth is not only crucial for surviving but also thriving in the face of an impending recession. Mark challenges the idea put forth by Simon Sinek that it's about the "What" we do, arguing instead that it's about the "Who" we are.Tune in to this thought-provoking conversation with Mark Mears as he reveals practical strategies for achieving Purposeful Growth and creating a fulfilling work-life balance in the New Economy. Visit Mark's website at www.MarkAMears.com to learn more about his work and his latest book.
Mark A. Mears, keynote speaker and author of “The Purposeful Growth Revolution - Four Ways to Grow From Leader Legacy Builder,” discusses the importance of conscious capitalism. He emphasizes the importance of accountability beyond numbers, using the LEAF model (Leadership, Engagement, Accountability, Fulfillment). He shares his personal experience leading a turnaround and introduces the concept of paying it backward. He also suggests replacing annual performance appraisals with purposeful growth plans. https://bit.ly/TLP-364 Key Takeaways [02:21] Mark Mears talks about his involvement in Conscious Capitalism and how businesses can make a positive difference in the world through purposeful growth. [06:06] He explains his LEAF model (Leadership, Engagement, Accountability, Fulfillment) and emphasizes the importance of accountability beyond just focusing on numbers by breaking down goals into lead and lag measures. He also stresses the need for transparency and engagement to build trust within teams. [10:26] Mark emphasizes the importance of identifying the right metrics for a business. He introduces the concept of "think, feel, do, and relate" as the four outcomes to consider. [18:27] Mark shares a career failure that led to an epiphany for his book concept, emphasizing the importance of fulfillment in achieving growth and success. He shares his personal experience of leading a turnaround for a restaurant chain but being let go after achieving success. This led him to develop the concept of paying it backward, which involves creating a nurturing environment where people feel valued and empowered to be their best selves. [28:00] Mark discusses the importance of understanding who you serve and how it leads to your motivation, superpowers, role on a team, and key metrics of performance. He suggests that leaders should act as coaches rather than managers and focus on personal growth plans for each team member. Mark advises listeners to learn how to love by listening, observing, valuing, and empowering others in their career. [31:12] Mark also talks about the need for leaders to communicate clearly and listen better in order to align different perspectives towards common goals. He suggests replacing annual performance appraisals with purposeful growth plans that consider all four sub-brands (personal, internal, external, employer) for an organization's success. [38:22] Closing quote: No legacy is so rich as honesty. — William Shakespeare Quotable Quotes "I don't want to just make money and retire. I want to make a difference and inspire." "Businesses actually have the resources to help make a positive, lasting difference in the world." "Necessity is the mother of invention." "LEAF (Leadership, Engagement, Accountability, Fulfillment) is a symbol of growth and rebirth." "Those of us who are great doers tend to get promoted and now we have to learn how to be leaders." "We could do better in creating a more humanistic environment." "Bringing love into the workplace. Listen, Observe, Value, and Empower." "Until the robots or the zombies or chat GPT takes us away, we're all still human beings and we need to be treated like one." "Being clear on what we stand for is important and having a clear understanding of where each of our team members are coming from." "Your how represents your gifts or the role you play on the team to create maximum value." "No legacy is so rich as honesty." - William Shakespeare. These are the books mentioned in our discussion with Mark Resources Mentioned Sponsored by | www.darley.com Rafti Advisors. LLC | www.raftiadvisors.com Self-Reliant Leadership. LLC | selfreliantleadership.com Mark Mears on LinkedIn | www.linkedin.com/in/markamears Mark Mears Website | www.markamears.com Episode Mentioned: TLP262: The Heart of Business with Hubert Joly
There were some incredible guests this month on the podcast. I got to sit with not one but two executive pastors who had some great insight on what it's like to lead from the second chair. Mark Mears walked us through his marketing tips and how to grow from a leader to a legacy builder. May was also Mental Health Awareness month, and just in time I got the chance to talk with two incredible individuals about mental health: Bryan Hixson, a neuroscientist and Chad Veach, pastor of ZOE Church. I'd love to hear from you about your favorite episode from the month in the comments. You can find the full episodes and resources from this month below: Episode 255: Jim Sheldon makes Executive Pastoring simple Episode 256: Lane Jones makes leading from the second chair simple Episode 257: Bryan Hixson makes the brain simple Episode 258: Mark Mears makes marketing simple Episode 259: Chad Veach makes authenticity and overcoming anxiety simple Special thanks to our sponsor, Saga Mental Health and Relationship Centers. If you're looking for support you on your journey to health, check them out.
SEGMENT 1 with Steve McKee, starting at 0:00: There are key times throughout the year and during a transaction with a client when business is won and lost. If you aren't aware of when those times are or don't give 100% when it happens, you will never get the business. Steve McKee shares how to recognize those moments and make the most of them.SEGMENT 2 with Mark A. Mears, starting at 31:45: Ask any small business owner and they will tell you they want to grow their business. But why? To make more money? To make more of a difference with clients? Too many times growing your business is just a knee-jerk reaction. Mark Mears is here to help us find purposeful growth for our companies.Sponsored by SalesDrive, LLC-- Visit Barry's Blog for complete show notes.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/3306444/advertisement
On this episode, I welcome best-selling author Mark Mears to the show. He is the author of the new book The Purposeful Growth Revolution. In this book, Mark brings together 30 years of experience with Fortune 500 companies using scientific studies to create practical strategies for how leadership needs to evolve to help employees and businesses thrive in... The post 178: 4 Ways to Grow from Leader to Legacy Builder first appeared on Cast Polymer Radio.
If you've ever supersized a Pepsi, ordered a piece of cheesecake from the Cheesecake factory, or enjoyed a Schlotsky's sandwich, then you have my good friend Mark Mears to thank for that. Mark has been a chief marketing officer for companies like Pepsi, Cheesecake Factory and Schlotzky's Deli. And he's on the podcast this week to talk about how he got there as well as his new book The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder. Listen in as we dig into the marketing skills you can keep in mind for your organization, the mistakes to avoid, and how to figure out your purpose.Special thanks to the Saga Center for Mental Health for sponsoring this episode.About Mark - 02:17How he got into marketingBe the Best Tree You Can Be - 08:40 The fig tree story that shifted Mark's perspective A fig tree can't be a maple tree… Serving the whole person through LEAF - 25:16 Mark shares a bit about the heart behind LEAF. Mark shares about his new book. Resources Episode Transcript Mark Mears' Website The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder by Mark Mears Seeds 4 Growth #7 - Mark Mears Mark Mears' LinkedIn
Mark Mears and I cover "Starting with WHO Not WHY,". From his remarkable story of going from an English Major to Organizational Development Masters. To a long and storied career as a marketing exec in Fortune 500 hospitality companies to now running "LEAF Growth Ventures." We go deep into his people management philosophy, how he trains teams to embrace purpose as organizing principles, among other subjects. Enjoy! Our conversation touched upon many interesting topics, including: The purposeful growth revolution How to engage people with their head, heart, hands, and habits Mark Mears' mantra leadership Understanding not just WHO, but WHO you serve How to motivate your team and make them feel involved How to refocus on ourselves on who we are, who we serve, what our purpose is, and why Connect with Mark Mears: Website | LinkedIn Get a copy of his book here: The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder
In this episode of the Duct Tape Marketing Podcast, I interview Mark Mears. He's a Best Selling author, keynote speaker, and consultant. Serves as Chief Growth Officer for LEAF Growth Ventures, LLC; a consulting firm inspiring individuals, teams, and organizations to find purposeful growth for business success while making a positive, lasting difference in the world. Mark's new book The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder, explains the importance of growing into one's purpose and fulfilling that purpose over time. Mark explains that a living legacy is someone who makes a difference in people's lives and inspires them to want to do likewise. Meanwhile, purposeful growth can be aligned with profitability and philanthropy and should be the central focus for businesses as it leads to engaged and motivated team members, happier customers, and stronger communities. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.
Discover the power of Hybrid Leadership to revolutionize your leadership style. Learn how you can empower and motivate your team to reach their full potential, leveraging a variety of leadership styles for maximum effect. Get ready to take your team to the next level with Hybrid
Best-selling author Mark Mears is no stranger to building and growing people and teams in business. After a whole career helping major brands and companies build innovation and value, he now channels his experience and knowledge into helping people fulfill their true growth potential while making a positive, lasting difference in the world. Listen in as he explains how you can find and fulfill your purpose.
Looking for a creative boost in your writing? Join us for the Daily Writer Retreat on May 2-4 in historic St. Charles, Missouri! Space is limited so act fast! * * * Most of our podcast guests come from a background of writing or creative work. I'm excited today to feature a conversation with a renowned business leader who recently wrote his first book and is on a mission to help others experience purpose and growth. Mark A. Mears is a #1 bestselling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building shareholder value. He has driven innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald's, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory. Today, Mark serves as Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm helping individuals, teams, and organizations find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world. Mark is also a member of the Senior Leader Network within Conscious Capitalism, Inc. He recently released a new book, The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder. In our conversation, Mark shares his background in corporate America and the turning point that led to him writing his first book. You'll learn the habits behind his writing a draft of a 400+ page book, how to achieve your writing goals by overcoming fear and uncertainty, and lots of strategies for taking action to get what you want and grow in ways you never thought possible. You can connect with Mark at https://www.MarkAMears.com, where you can also download his Free Purposeful Growth Self-Assessment.
Looking for a creative boost in your writing? Join us for the Daily Writer Retreat on May 2-4 in historic St. Charles, Missouri! Space is limited so act fast! * * * Most of our podcast guests come from a background of writing or creative work. I'm excited today to feature a conversation with a renowned business leader who recently wrote his first book and is on a mission to help others experience purpose and growth. Mark A. Mears is a #1 bestselling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building shareholder value. He has driven innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald's, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory. Today, Mark serves as Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm helping individuals, teams, and organizations find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world. Mark is also a member of the Senior Leader Network within Conscious Capitalism, Inc. He recently released a new book, The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder. In our conversation, Mark shares his background in corporate America and the turning point that led to him writing his first book. You'll learn the habits behind his writing a draft of a 400+ page book, how to achieve your writing goals by overcoming fear and uncertainty, and lots of strategies for taking action to get what you want and grow in ways you never thought possible. You can connect with Mark at https://www.MarkAMears.com, where you can also download his Free Purposeful Growth Self-Assessment.
Want to use your book to create a movement?Listen as Mark Mears, bestselling author, and leader in the business world is using his new book "The Purposeful Growth Revolution" to launch an inspiring movement. He's helping people discover their capacity for growth - whether as individuals or part of a team or organization! Tune in to learn more about this incredible journey toward true greatness.In this powerful episode, you will discover...How small individual efforts, make it possible to be part of an incredible movement that helps create positive change!What strategies are best to build a strong and dedicated community of supportersHow to push past the mental barriers of fear, uncertainty, doubt, and delay, that hold us back from realizing our potential, And, a whole lot more...Here's how to find out more about Mark, his book, and his mission for "Purposeful Growth"Click here to schedule your complimentary 20-minute brainstorming session with Susan
New book alert! In this episode, Adam Torres interviewed Mark Mears, Founder & Chief Growth Officer of LEAF Growth Ventures, LLC. Explore Mark's book, The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/
COVID shook up the world and rattled us free in the process.In today's episode, I'm joined by transformational leader Mark Mears. We examined the macro and micro shifts we're seeing emerge in the workplace including this concept of "quiet quitting," plus how organizations must shift to create more meaningful experiences for their teams. Mark shares how companies need to do that through “step-function-change growth” by iterating and improving on their remote culture. He also shares the epiphany he had in his backyard a few years back that led him to creating his current company.HIGHLIGHTS:➤ 3:40 - "Quiet quitting" & employee engagement➤ 8:31 - Are millennials & Generation Z anti-work?➤ 12:00 - Entering the age of purpose, freedom & flexible working➤ 19:57 - Mark's fig tree epiphany: fulfillment is the key➤ 27:27 - Mark's experience at Mimi's Cafe, The Cheesecake Factory, + Noodles & Co.➤ 32:49 - The future of management: WHO do you really serve?➤ 36:22 - Revolutionary thinking, creating a movement & step-function change growthConnect with Mark:Website: www.markamears.com LinkedIn: Connect→ Subscribe to my newsletter, connect on Instagram, & check out more free resources. Hosted on Acast. See acast.com/privacy for more information.
Today in Episode 34 Paul interviews Mark Mears, Chief Growth Officer for LEAF Growth Ventures and a member of the C-Suite for Christ community! He and Paul have an exciting conversation about finding light in harsh conditions on their mission to cover the world in Christ. You will not want to miss this one. Enjoy! Learn more at https://csuiteforchrist.com Learn more about Mark by connecting with him on LinkedIn: https://www.linkedin.com/in/markamears/ Mark's email address is mmears@airmail.net --- Send in a voice message: https://anchor.fm/c-suite-for-christ/message
Mark Mears is the founder and Chief Growth Officer at Leaf Growth Ventures LLC, a consulting firm that helps companies focus on strategic planning and execution. Mark is also author of the new book The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder. In a recent Training Unleashed Podcast with host Evan Hackel, Mark talked about using the power of purpose to revitalize your company and unlock new levels of success. Make sure you listen to the entire episode to hear more about unlocking the power of purpose in your organization. Learn more about your ad choices. Visit megaphone.fm/adchoices
On this episode of BE YOUR BEST we are happy and excited to be talking with Mark Mears, who has worked as an executive throughout his 35 year career, helping build great brands such as PepsiCo, Pizza Hut, McDonald's, Frito Lay, JCPenney, NBC Universal, and The Cheesecake Factory. As a self proclaimed “growth junkie”, Mark formed LEAF Growth Ventures, a consultancy company committed to helping individuals teams and organizations find purpose and fulfilling their true growth potential while helping make the world a better place to live. He is the author of a new book coming out this fall titled The Purposeful Growth Revolution - Four Ways to Grow from Leader to Legacy Builder. Mark's personal brand ethos is: I don't want to just make money and retire, I want to make a difference and inspire. This means making a difference in the lives of others, while inspiring them to want to do likewise. Mark calls this concept, "paying it backwards". Mark's brand promise to others is: I inspire purposeful growth - a desire to help others along their growth journey. Mark's brand style is competent, confident and inspiring. I've had the pleasure of knowing Mark as a peer friend and inspiration. Thanks for chatting with me Mark! Download Transcript - Mark Mears
On this episode of BE YOUR BEST we are happy and excited to be talking with Mark Mears, who has worked as an executive throughout his 35 year career, helping build great brands such as PepsiCo, Pizza Hut, McDonald's, Frito Lay, JCPenney, NBC Universal, and The Cheesecake Factory. As a self proclaimed “growth junkie”, Mark formed LEAF Growth Ventures, a consultancy company committed to helping individuals teams and organizations find purpose and fulfilling their true growth potential while helping make the world a better place to live. He is the author of a new book coming out this fall titled The Purposeful Growth Revolution - Four Ways to Grow from Leader to Legacy Builder. Mark's personal brand ethos is: I don't want to just make money and retire, I want to make a difference and inspire. This means making a difference in the lives of others, while inspiring them to want to do likewise. Mark calls this concept, "paying it backwards". Mark's brand promise to others is: I inspire purposeful growth - a desire to help others along their growth journey. Mark's brand style is competent, confident and inspiring. I've had the pleasure of knowing Mark as a peer friend and inspiration. Thanks for chatting with me Mark! Download Transcript - Mark Mears
✨“I don't want to be just a headcount, I want to make my head count.”
Welcome to another episode of 'Stories From...' where I share anecdotes, stories and interesting tidbits from my journey across the country on The Great Rugger Run. This week there are stories from Devonport Services RFC in Plymouth where I Kieran Leach tells me about some of the history of this famous ground. I then journey to Plymouth Albion a ground that I've played at several times where Mark Mears gives me a cracking tour of the bars and gym. Lastly, join me at Plympton Victoria where Kevin Jeffries and Chris Hunt explain how their grassroots club is getting involved in the local community. https://amateurrugbypodcast.com #rugbypodcast #amateurrugby PODCAST KIT Everything I use to create, edit and produce this podcast can be found on my Creating a Podcast (https://www.amateurrugbypodcast.com/creating-a-podcast/) page. SUPPORT If you would like to support the podcast in some way then there are plenty of options for you on my Support the Podcast (https://www.amateurrugbypodcast.com/support/) page.
Marketing and ad campaigns rely heavily on your target audience and brand architecture. You have to make your customers feel like guests and build on that relationship. Everything else comes second because it all starts with your brand and guests. Join Evan Brandoff and his guest, Mark Mears, as they get into all things brand marketing. Mark is the Chief Marketing Officer of WOWorks and is the Chief Growth Officer of L.E.A.F. Growth Ventures. Discover Mark's incredible career from working with Pizza Hut to working with superstar athletes. Learn the importance of customer relations and how they can help grow your brand. Plus, learn more about his newest venture, L.E.A.F. Growth Ventures. Love the show? Subscribe, rate, review & share! https://leagueside.com/podcast
Mark Mears is a visionary business leader with a significant track record of building shareholder value by driving innovation and profitable growth among world-class, high profile brands. Mark possesses a unique and diverse background in building growth brands such as PepsiCo/Pizza Hut, McDonald's, Frito-Lay, JCPenney and NBC/Universal among others. Mark has also held executive leadership positions including SVP/Chief Marketing Officer for The Cheesecake Factory, EVP/Chief Marketing Officer for Noodles & Company and President & Chief Concept Officer for Mimi's Cafe. Here are some key insights from this week's show: - Make a decision with 80% of the information and time will tell if it's right. - Take time out to truly discover your purpose. - Align your purpose with your vocation and other areas of your life. Prefer to watch the video version? Watch it here: https://youtu.be/mLsFDUuXsS8
The food and beverage industry is overflowing with restaurants, diners, and takeaway stores, all competing for their piece of the market share. That's why, in order to be successful, you have to differentiate your business and provide your customers with a unique, memorable, WOW-worthy experience. That is exactly what Mark Mears has done as CMO of WOWorks, a holding company that encompasses Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, and Simple Greek. By catering to the desires of the “for me” generation, creating a culture of collaboration that supersedes organizational hierarchy, and utilizing an integrated marketing and communications plan, Mark and his team are continually WOW'ing the world. Mark has 36 years of experience in marketing and has accumulated a wealth of knowledge about building a brand and we are very lucky to have had the chance to pick his brain on the topic! Tune in to hear it all!
Every marketer wants to crack the code on younger demos and the ways that digital entitlement has shaped Millennials and Gens Y/Z. But not many CMOs with whom I have spoken plot it as out as specifically as Saladworks' Mark Mears. He has pored over the research, and folded in his experience leading the marketing for Cheesecake Factory, Noodles & Co. and Schlotzkey's to create a concise profile of digital natives that informs all of the fast casual restaurant brand's efforts. Mears is tweaking every touchpoint with these cohorts, even the terminology he deploys across the franchise.