Breaking the Underdog Curse for Chiropractic

Today, Dr. Don is firing the podcast again after a year-long break. In this episode, he shares what he and Brandi have been up to over the last year and the latest updates on their business. After this updated episode, there will be more interview-style episodes on the way. Dr. Don dives into practice changes, including their new practice and location. He also talks about their interview with Dr. Stephen Porges about the polyvagal theory on the podcast last year and how that conversation influenced how they approach their practice members. Key Takeaways: What has happened since the new practice opened one year ago. [1:40] Moving into a new space and building it from scratch. [2:05] The reason why the episode with Dr. Porges changed the way they treat patients. [3:58] How learning about polyvagal theory influenced Dr. Don's thoughts about physiology. [5:11] What brought Dr. Porges to create the polyvagal theory. [6:42] The brainstem function as a safety or danger detector. [9:08] What state your body must be in for optimal physiology to happen? [9:28] The benefits of creating sustained ease over a longer period of time. [10:47] What it's been like doing more seminars as the world opens up. [11:50] Why all techniques are capable of being successful. [12:24] An upcoming beta-run seminar at the new practice. [13:40] What Dr. Don and Brandi have been doing over the past year. [14:48] The Informed Chiropractor group coaching program supports the business and personal development of chiropractors. [15:15] What to expect on the podcast as regular episodes begin again. [17:40]   For more info on the Vitality Shift, visit https://www.thevitalityshift.com/ For more on the Informed Chiropractor program visit https://www.thevitalityshift.com/the-informed-chiropractor 

Mike Michalowicz, a threepeat guest and incredible author, is here today. Mike joins us to discuss his new book “Get Different,” marketing that can't be ignored, and boosting your clinic's profile post-COVID. He takes us through the necessity of marketing in unique ways and why it is your responsibility as a service provider to market yourself. With the pandemic continuing to rage, many people are stuck in a fear state. As a chiropractor, you can help them – you just have to let them know you are there.   Key Takeaways: A brief overview of Mike's previous books and new release. [0:48] How the Mastermind sessions help to bring about and refine Mike's ideas. [1:35] Where the initial idea for book topics come from. [2:25] How Mike crowdsources ideas from the community. [2:45] Understanding that we are at the whim of the customers. [3:20] Why you have a responsibility to market. [4:40] Getting different with your marketing. [6:10] Differentiating your services from the white noise. [6:45] Why you don't need to be complicated to be impactful. [9:10] Understanding your target community. [10:28] Examples of standout marketing from Mike's career. [10.50] Creating online buzz for virtually no cost. [13:15] Experiment, measure, amplify, and repeat. [15:00] Why we are fear based and how to get around it. [15:15] Presenting yourself as a service and offering kindness. [16:50] The disadvantage advantage. [17:44] Exercises for creative thinking. [19:04] Why you should grow, but not grow up. [21:50] About the new book, Get Different. [23:00] Words of wisdom and inspiration. [24:20]   Get Different: https://www.gogetdifferent.com For more information on the Vitality Shift program visit: https://www.thevitalityshift.com

Today, Dr. Don is joined by Dr. Stephen Porges, Ph.D. He is a distinguished university scientist at the Kinsey Institute, Founding Director of the Traumatic Stress Research Consortium at Indiana University, Professor of Psychiatry at the University of North Carolina, and proponent of the polyvagal theory. Dr. Porges is with us to discuss the polyvagal theory in detail and how it relates to chiropractic. Dr. Porges takes us through the beginnings of polyvagal theory and how it can influence bodily function. It's important to create safety for patients in order to create that vagal response to bring them out of a defensive state.  Dr. Don and Dr. Porges discover some of the many similarities between the benefits of Chiropractic care and the Vagal break as described by the polyvagal theory.    Key Takeaways: How Dr. Porges describes the polyvagal theory. [5:03] What drew Dr. Porges to commit his academic life to this theory. [6:35] Descriptions of the sympathetic and parasympathetic systems. [8:31] The dorsal vagas and its role as the ‘old vagas'. [9:36] How and why the body exits dorsal collapse. [12:02] Why we don't remember trauma. [14:00] Navigating defensive states by using vagal activity. [14:53] The Safe and Sound Protocol. [17:46] The long road to creating a theory of neural modulation. [20:58] Returning autonomy to patients through polyvagal manipulation. [22:00] How our society keeps us locked in states of defense. [25:00] Creating a state of ease through awareness. [27:10] Activating the ventral vagal process through neural exercises. [28:00] Explaining co-regulation and how it works. [30:16] Proprioception through Chiropractic care and improving safety. [34:02] Understanding the mind/body relationship and feedback loops. [36:20] Why client interaction is key to creating safe spaces. [39:50] Alleviating the burden of responsibility and creating bodily awareness in patients. [43:10] How Dr. Porges conducts his research. [43:55] Case studies of long hauler COVID sufferers and how vagal stimulation can help them. [47:28] The importance of self-compassion and self-care for Chiropractors out there. [50:51]   The Polyvagal Institute: https://www.polyvagalinstitue.org For more info on the Vitality Shift visit  https://www.thevitalityshift.com/ 

On today's show Dr. Don is joined by Jake Steiner, a retired stockbroker who has dedicated himself to improving his own and others eyesight through natural methods. Some topics Jake will discuss are how he became interested in natural eyesight improvement and what pseudo-myopia is. Jake takes us through how he arrived at improving his eyesight through natural methods. Being told he needed to change his eyeglass prescription for the first time since he was a teenager due to genetics didn't sit right with him. Jake took it upon himself to begin research into the reasons for his vision decline. With our screen time forever on the increase and eye strain commonplace, more people than ever are experiencing some kind of myopia. During his research, Jake discovered that the answer to reversing myopia could be simple.   Key Takeaways: How Jake came to be interested in natural eyesight improvement. [2:15] Why Google Scholar is an amazing resource and how to utilize it. [4:29] What is pseudo-myopia? [5:19] What can you do to ease your ocular muscle strain? [07:09] Addressing the causality of the muscle strain. [8:30] About lens-induced myopia. [9:25] How Jake honed his research and methods. [10:55] How Jake's method grew and spread. [13:00] Steps to start the process of ocular muscle improvement. [14:30] The timeline to improvement. [19:25] How posture can impact your eyesight and vice versa. [21:00] How Jake's body has changed since his vision has improved. [25:07] Words of wisdom. [28:40]   Find out more: https://www.endmyopia.com

Dr. Don is joined once again by his wife Brandi MacDonald, with whom he co-owns South Side Chiropractic in Edmonton. Brandi is here to discuss 3 frameworks of care, what they are, and how they can be used by Chiropractors in the vitality model. Brandi takes us through the 3 different frameworks of care, their differences, and their similarities. Trauma-informed care was born out of the Vietnam war to help people with PTSD, and the Polyvagal theory looks at how the nervous system interacts with the environment and salutogenesis. Looking to the future, Brandi hopes that Chiropractic across the board will adapt a more trauma-conscious way of working with patients. If we looked at a patient as more than just an issue or condition, think of the healing we could accomplish.   Key Takeaways: About the 3 different frameworks of care. [1:59] Trauma informed care. [3:27] The evolution of trauma informed care. [5:50] Being a trauma informed practitioner. [10:00] The polyvagal theory. [11:23] What is the science of safety? [14:20] Involuntary responses to trauma. [15:55] Creating a state of ease for clients through chiropractic. [16:40] How these theories work and benefit chiropractic practice. [18:50] Making sense of your body and inhabiting yourself and your body. [20:00] Why the future of healthcare hinges on an understanding of humans as a whole being instead of just tissue. [21:10] Working to truly understand your clients. [23:30] Staying curious to overcome the inflexibility of chiro. [25:30] Salutogenesis: Health promotion and drawing on internal strengths. [27:40] How the 3 frameworks work together in chiropractic medicine. [31:09]

On today's show Dr. Don is joined by Dr. Kelly Holt, a returning guest joining us from New Zealand. If you would like to know more about Dr. Kelly, you can listen back to the last time he joined the show in May 2018. Today, Dr. Kelly joins us to discuss how the pandemic has affected him out in New Zealand, what research he has been conducting over the last few years, and where his research is taking him next. Dr. Kelly takes us through how New Zealand has dealt with the pandemic and how it has impacted both the New Zealand College of Chiropractic and chiropractors at large. Now, Dr. Kelly is looking to the future and planning how practice-based research can help practices in real time. Key Takeaways: An update on how New Zealand is dealing with the pandemic. [2:00] How the school has dealt with adapting to the lockdowns. [4:35] The silver lining of the pandemic for chiropractic practices. [7:00] About the research Dr. Kelly has been conducting in the last few years. [8:18] How the research he has been conducting has been helping people. [12:50] What research has Dr. Kelly had published since his last visit? [14:45] Why Dr. Kelly couldn't do what he does without funding and how he attained it. [19:35] Why Dr. Kelly is excited about creating practice-based research. [25:00] The benefits of conducting practice-based research. [29:00] What needs to be in place before commencing practice-based studies. [30:40] How chiropractors in the field can help support the research centre. [36:30] Final words of wisdom. [42:00]   Find out more about the New Zealand Centre for Chiropractic Research: http://research.chiropractic.ac.nz/ Find out more about The Vitality Shift: https://www.thevitalityshift.com

On today’s show, Dr. Don is joined by Dr. John Osborne, co-owner of Osborne Chiropractic with his wife Marie in Tipperary, Ireland. He joins us to discuss the breakthroughs he has been making in his vitality shift and the 3 main internal obstacles he has been able to overcome. When he began his vitality shift 4 years ago, John was very much a pain-focused Chiropractor. Since he began the program, John has continued his journey for self, and practice, improvement. There’s always more to learn and more ways to improve. Dr. John takes us through his initial vitality shift and how he has progressed in the 4 years since he started his journey. Since then, he has still felt stuck; like his practice wasn’t growing as it should. John decided to work one on one with Dr. Don and Brandi MacDonald in their 90-day accelerator intensive.  John discusses the work he did, most importantly realizing he was his practice’s biggest problem. He Learned to tune into his own feelings and how his body was responding.  The results of doing this work have been record-breaking milestone after milestone, he said he felt like he finally took the hand break off his potential.  Once you know yourself, you can truly know your practice.   Key Takeaways: Looking for help without knowing what you need. [2:38] How John has progressed from his initial vitality shift. [3:43] The process of realizing you need help. [6:20] Understanding and having realistic expectations for patient progression. [7:15] Learning to pick up on the subtleties of individual cases. [10:45] Becoming more aware of your own feelings and your own body’s responses. [12:36] Overcoming the self-sabotage mindset. [14:00] Understanding how your mental state affects how you show up in practice. [17:01] Learning to be comfortable with your physiological responses. [19:05] Attaching meaning to your goals. [26:52] Creating separate identities with a singular purpose in a joint practice. [33:00] Advice for identifying your own internal obstacles. [36:13]   Find out more about The Vitality Shift: https://www.thevitalityshift.com

On today’s show we are welcoming Dr. Don Clum. He is a chiropractor, nutritionist, and speaker. He is here to discuss nutrition, how the body processes hormones and insulin friendly diet and lifestyle. For Dr. Clum, being healthy has become proactive by necessity. After spending several years abroad, he and his family returned to America to find an obesity epidemic. That was the starting point of his mission to bring nutrition to the forefront. He goes on to take us through his experiences working abroad and what led him and his family to return to America. Dr. Clum goes on to take us through how insulin and adrenals affect our bodies differently and how they interact. It’s about creating lifestyle changes. We then hear about common fasting misconceptions and what fasting truly is. It’s important to remember that the body adapts - it’s about changing insulin responses and getting rid of toxic behaviors and habits. Dr. Clum reminds us that there is no one size fits all approach. Key Takeaways: Coming from a family of doctors. [2:38] Clum’s time and experience working in Costa Rica and Spain. [6:03] How Dr. Clum began operating a virtual practice. [8:35] Creating programs for a population health company. [10:00] Adapting language to work in a conservative space. [10:50] Nutrition for chiropractors. [12:00] How insulin and adrenals affect our bodies. [13:20] Creating lifestyle programs for individual patients. [16:10] What is fasting and how does it work? [18:00] Tackling metabolic issues. [27:30] Insulin friendly diet and lifestyle. [34:00] What to consider when starting a program. [38:29] Do amino acids work as a post workout strategy? [46:20]   Find Dr. Don Clum on Facebook: https://www.facebook.com/don.clum.10 Find out more about The Vitality Shift: https://www.thevitalityshift.com

On today’s show, Dr. Don is once again joined by his wife Brandi MacDonald, who is also co-owner of South Side Chiropractic in Edmonton. Today, Dr. Don and Brandi discuss adapting to your environment, what’s changed in their office since lockdown and the 3 keys to bouncing back after COVID. It’s been a year since lockdown began, and now with restrictions lifting, Dr. Don and Brandi agree that it’s a great time to look at what’s next. How are you going to position yourself and your practice to bounce back? It takes adaptability, self-awareness, self-regulation, and keeping distractions at bay to be able to adapt and continue to grow. Brandi begins by discussing state management and how you can utilize it to adapt to the new way of doing things after lockdown. She goes on to discuss why we get distracted and how to maintain focus, also talking about deliberate practice and how it improves your skills. To end the episode, Dr. Don and Brandi discuss how the people they have been working with over the last year have been implementing the 3 keys and constantly striving for improvement. Key Takeaways: Reflecting on a year since lockdown. [1:45] How Brandi has been managing the change of flow in the office. [3:45] State management: What is it and how can you utilize it? [9:50] Using adversity as your rocket fuel. [20:10] The mechanics of focus. [21:49] The art of employing deliberate practice. [30:09] Words of wisdom and inspiration. [42:22]   Find out more about The Vitality Shift: https://www.thevitalityshift.com

In this episode, Dr. Don is joined by Brandi MacDonald, and today they are discussing how they help chiropractors get unstuck by overcoming trauma.- both for themselves and the people they care for. Trauma is widely misunderstood, but by becoming more trauma-informed, you can better understand the influence you have (and don’t have) in helping people deal with it. Brandi and Dr. Don talk about state seeking, validation, trauma in chiropractors, and the role of  “safety is the treatment” in the polyvagal theory. Key Takeaways: Upcoming dates for Mastermind Rewire. [2:26] What trauma is and what it’s really about. [3:55] Brandi’s experience as a trauma-informed practitioner. [6:11] Who or what determines if a person is traumatized. [7:26] How a chiropractic adjustment influences the trauma response. [8:46] Why it’s especially important to acknowledge the trauma of this past year. [10:05] What happens when we are left in the sympathetic system for too long. [11:20] Story-seeking versus state-seeking in your practice. [13:00] What the “window of tolerance” is and why it’s important. [16:00] What the research says about trauma in the nervous system. [20:25] How to use tools like triggers, glimmers, and glows to help with trauma. [23:10] How breathwork can help support the nervous system. [29:47] The environment they create in their mastermind group and how it relates to the topic of trauma. [31:47] Brandi’s words of wisdom going into 2021. [35:41] Why you need to get into a state of regulation before making decisions. [38:56]   Find out more about The Vitality Shift: www.thevitalityshift.com

In this episode Dr. Matthew Bortolussi joins Dr. Don to discuss the evolution of his career, including how and why he joined The Vitality Shift. Dr. Bortolussi graduated from the New York Chiropractic College in 2004 and now practices in Vaughn, Ontario. Interestingly enough, Dr. Bortolussi had never himself experienced chiropractic care before pursuing it as a career. Now, he runs his own practice. He is sharing why he chose to become a chiropractor, how his practice has evolved and changed, and everything he’s learned along the way. Key Takeaways: Why Dr. Bortolussi decided to become chiropractor. [2:10] His experience with chiropractic care before it became his career. [5:10] Why he decided on New York Chiropractic College. [6:16] The amount of vitalism Dr. Bortolussi was exposed to during college. [10:57] How he prepared himself to start his own practice during school. [12:45] The evolution of Dr. Bortolussi’s career, and how this related to the changes in his marriage. [15:29] How his practice has changed in its new iteration. [22:18] Creating his own definition of chiropractic care. [23:35] When Dr. Bortolussi joined The Vitality Shift, and how he found out about it. [26:53] Tips for increasing an online presence, which is especially important during lockdown. [31:50] The importance of experience, authority, and trust on your webpage. [43:31] Integrating your site with online booking platforms, and discovering the new tools available. [49:10] How Dr. Bortolussi encourages customer reviews for his business. [50:10] Words of wisdom from Dr. Bortolussi for the listeners. [53:50]   Find out more about The Vitality Shift: www.thevitalityshift.com

In this episode, Dr. Don is joined by Dr. Pip Penrose, a passionate chiropractor from Stratford, Ontario. As a teen, Dr. Penrose was sick with mono more than once when a friend suggested she visit a chiropractor to see how they might be able to help. Her experience was life-changing. It was soon after this that she decided she wanted to become a chiropractor herself. More recently, she wanted to branch out and open her own practice. On this new path, she would discover what that would entail, as well as face the limiting thoughts and beliefs she had about herself. She shares that journey with us today. Key Takeaways: Dr. Penrose’s story on how she discovered chiropractic care. [1:50] How and when she decided to become a chiropractor herself. [3:22] Dr. Penrose’s school experience in pursuing her career. [4:53] Her career path following school. [7:36] When she started doing The Vitality Shift, as well as the impact this has had on her business. [10:14] How understanding personality differences has improved her business. [13:43] What Dr. Penrose has learned so far through The Vitality Shift. [19:59] The two personalities Dr. Pip Penrose identifies with, and how she uses them to navigate difficult situations. [23:05] What Dr. Penrose hopes to show her kids through this journey. [26:09] The beliefs Dr. Penrose had to adjust to be successful in going out on her own. [26:50] What it took for Dr. Penrose to feel firmer in her decision. [30:50] Dr. Penrose shares how her new business is going so far. [35:01] What she would go back and tell herself at 18-years-old if she could. [36:42] Words of inspiration for anyone listening. [37:08] Find out more about The Vitality Shift: https://www.thevitalityshift.com

In this episode, Dr. Don is joined by Nancy Dent, an advocate for change in legislation for chiropractic care. Nancy’s daughter came into the world with compromised abilities and neurological issues, which led to challenges with her care. Nancy decided to look beyond what the conventional medical field had to offer. At age 4, her daughter began seeing a chiropractor. Exploring Chiropractic care led her daughter to transform in incredible ways. After a short amount of time, she was able to walk independently, increase her spatial awareness, and enjoy her life more. This is why Nancy is passionate about seeing chiropractors be able to share what they can do with the world. Nancy has become an advocate for chiropractors by working to change the current legislation that restricts chiropractic care.   Key Takeaways: Nancy’s story about how and why her daughter’s journey with chiropractic care began. [5:25] The progression of her daughter’s care and how it has improved her quality of life. [9:55] Why Nancy is passionate about advocating for chiropractic care. [12:00] How Nancy became an advocate to change legislation for chiropractors. [13:55] Clinical trials versus lived experience. [16:15] An update on how Nancy’s daughter is doing now, and why she has to continue advocating for change moving forward. [20:38] How the current regulations impact a parent’s ability to care for their child. [27:02] The best way to connect with Nancy. [31:10] Final thoughts on making change and advocacy. [33:00] Parting words of inspiration from Nancy. [35:38] You can find Nancy on Facebook here.  https://www.facebook.com/profile.php?id=100005178015921  Find out more about The Vitality Shift: https://www.thevitalityshift.com/fb-popup-group

On today’s show, Dr. Don is joined by Brandi MacDonald, who, in addition to being Dr. Dons’ wife, is co-owner of South Side Chiropractic in Edmonton. Brandi joins us to discuss the main obstacles chiropractors find they come up against when trying to shift to the salutogenic model and how to overcome them.The most common obstacle that chiropractors find themselves up against is the pain conversation. Brandi explains that you can’t ever get away from the question fully. Pain is an important data point, and you should be looking at it as a starting point. Help your patients reframe pain in their mind as a symptom of a wider issue. Brandi goes on to discuss effectiveness in communication and how effectiveness is subjective.Brandi brings up the importance of patient education and understanding of your chiropractic approach. Brandi also discusses being an emotionally healthy practitioner and what mindset works in creating patient relationships. To end the episode, Brandi tells us about the pop-up Facebook group she and Dr. Don have set up, and reminds us that everything we experience is data and can be learned from.Key Takeaways:Why you can’t ever get away from the pain conversation. [2:55]Reframing the patient’s perspective of pain. [8:20]Becoming more effective in communication; What is effectiveness? [12:20]Maintaining a healthy mindset to maintain healthy patient relationships. [22:00]About the Vitality Shift pop-up Facebook group. [26:35]Words of wisdom. [29:20] To get more information on how to join the free Facebook Pop up group, called "The Salutogenic Practice" click here: https://www.thevitalityshift.com/fb-popup-group

On today’s show Dr. Don is joined by Dr. Tiffany Johnson, who runs Healing Touch Chiropractic in West Fargo and hosts The Aligned Life Podcast. A returning guest, Dr. Tiffany joins us today to update us on how things have changed since the beginning of the pandemic and finding and working in your genius. When the pandemic hit, Dr. Tiffany was out of state. Before returning to her practice, she had to isolate for 3 weeks. She tells us how that time off allowed her mind to clear and realize that she needed to make her business more sustainable. With new regulations, the physical flow of the practice had to change. This affected everything. You need to have enough strong support in your team to cope with such drastic changes. Dr. Tiffany goes on to discuss how she has utilized the pandemic to become better at time blocking. It has led to less hours in office, but the same volume of patients. Going forward, Dr. Tiffany reminds us that while times are tough right now and we need to do our jobs, we need to be human too. Key Takeaways: How Dr. Tiffany’s experience in lockdown has changed her practice. [2:48] Realizing the need for the right support in your team and how to achieve it. [5:30] Cancelling the bells and whistles and focusing on what is truly important. [8:26] How Dr. Tiffany has maintained patient volume while cutting hours. [12:58] Utilizing lockdown to create more time efficiency. [23:08] Being available for your team. [24:28] Advice for those struggling to delegate and give up control. [27:10] Inspiration for those who need it. [31:00]   Find out more about The Vitality Shift: https://www.thevitalityshift.com/fb-popup-group

Dr. Dara Tyrrell is joining us in this episode. She practices in Scotland and has grown her chiropractic business very quickly, having graduated from chiropractic school in Wales in 2013. After getting through chiropractic school, Dr. Dara first thought she did not want to run her own business. We hear how she chose her first associateship and the success that she had. Eventually, Dr. Dara did make the decision to open her own practice. She explains what made her come to this decision. Her practice has experienced rapid growth, so Dr. Dara takes us through the things she did right in the early days to lay a successful foundation. Part of her success has come through her extreme work ethic, but this has also caused her to burn out before. She provides advice for other chiropractors on what she has learned about preventing burnout. Key Takeaways: How Dr. Dara first heard about chiropractic. [1:43] What the experience of going through chiropractic school was like for Dr. Dara. [5:09] The process of picking her first associateship position. [6:31] Leaving the stability of her full-time job. [10:41] Aspects that attributed to the quick growth of Dr. Dara’s practice. [13:49] Where the first patients came from. [16:24] A time when Dr. Dara got burnt out and how she overcame it. [19:14] Dara’s experience at the Shift Re-Wire Mastermind. [22:43] What the COVID-19 situation looks like in Scotland. [25:32] Advice that Dr. Dara would give her younger self. [27:56] for more information on the Vitality Shift visit https://www.thevitalityshift.com/ 

On today’s show, Dr. Don is joined by Dr. Marie Osborne. Dr. Marie runs Osborne Chiropractic with her husband John in Tipperary, Ireland. A member of the Shift Re-Wire Mastermind program, Dr. Marie returns to the podcast to update us on her practice and personal wellbeing. Dr. Marie tells us about how her practice has been these days and how she has been continuing to strive for progression personally and in business. She discusses overcoming her people-pleasing nature to live her truth and how she has worked to shed beliefs that don’t serve. Doing the internal work is uncomfortable, but necessary, in order to progress and grow. Many places are beginning to re-open and no longer have lockdown orders in effect. Dr. Marie tells us how they have adjusted their space to meet guidelines and continue to provide access to care. Protecting your mental space is paramount with everything going on, but how do you do that and continue to work? Key Takeaways: Working on the shift to the vitalistic approach. [2:17] Overcoming the need to people please and living her truth. [4:56] The necessity of feeling uncomfortable when doing internal work. [9:45] Overcoming societal and internal beliefs about working mothers. [10:17] Building personal awareness. [13:07] How Dr. Marie let go of the guilt of not being everywhere. [16:30] COVID impacts on Ireland. [18:20] Adjusting to guidelines to provide access to care. [25:45] Protecting your mental space. [28:09] Words of inspiration. [30:41]

We are welcoming Dr. Dave Hansen for his second appearance in today’s episode. Dr. Hansen just had a record-breaking month in July despite the ongoing COVID-19 pandemic. This episode is geared towards finding out what has made Dr. Hansen bounce back and break records during this difficult time. Some key components of his success were the high demand for chiropractic services after re-opening, which we hear about in detail. Dr. Hansen, however, stipulates that the first half of the year was not so fun. Dr. Don and Dr. Hansen to go on to discuss how they handle integrating new employees to the team and how hiring a chiropractic associate have helped both themselves and their practices. Key Points: How Dr. Hansen reached his results [3:33] The reasons to hire a CA and the impact it can have on your practice [6:05] A good lesson for a lot of people from Dr. Don [10:52] How Dr. Hansen and his new CA are handling the practice [11:42] Did hiring a CA force Dr. Hansen to become more engaged in the front? [13:35] Keys for hiring new employees in the chiropractic world [15:05] Managing the front and letting go to focus on making adjustments [18:02] The importance of recognizing burn out [18:58] How Dr. Hansen is focusing more on self-care in recent months [19:50] Hansen’s journey on changing his mindset [23:03] The “feeling” issue experienced by Dr. Hansen and his progress on correcting it [25:06] Words of inspiration from Dr. Hansen [28:13] You can listen to the previous episode featuring Dr. Hansen here. For more details on the Vitality shift of the Rewire Mastermind visit https://www.thevitalityshift.com/ 

On today’s show, Dr. Don is joined by Dr. Helen Cox. Dr. Helen runs the Tri-Chiropractic practice in Lethbridge, Alberta. A graduate of Parker University in 1998, Dr. Helen has been in practice for 20 years. Beginning by taking us through her journey to chiropractic practice, Dr. Helen gives us an honest look into dealing with the struggles of single parenting while trying to establish a career. She also tells us about dealing with health issues, burnout and rediscovering her passion. Now running for ACAC Council, Dr. Helen is looking to help people make a shift in their own lives towards speaking their truth and being unafraid to do so. You have the ability to shape your practice the way you want it to be and you have the power to prevent negativity in your practice. Just focus on what you truly want. Key Takeaways: How Dr. Helen came to pick Chiropractic Medicine as her major. [1:44] What drew her to studying at Parker. [3:06] The benefits and impact of Parker Seminars. [5:33] Building a practice amidst being a single parent and health scares. [7:43] Growing her practice: Focusing on sincerity and relationships. [9:23] Beginning the vitality shift. [12:10] Evolving her chiropractic philosophy. [14:00] Overcoming imposter syndrome, knowing what you want and going for it. [15:39] Experiencing burnout and how Dr. Helen protects herself from it now. [17:47] Dealing with re-emerging health concerns amidst COVID-19. [19:19] What led to running for leadership. [23:10] Finding your own truth and living in your purpose. [24:50] Words of inspiration for new practitioners or those feeling burnt out. [27:51]

It's a time for Chiropractors to grow not retract! In today’s episode, Dr. Don is joined by his wife, Brandi MacDonald, who co-owns South Side Chiropractic in Edmonton, Alberta. She is also a professional speaker, author, and coach. Brandi explains how the current pandemic is similar to an injury to the body and how we essentially went into shock and feared the unknown. COVID-19 can be related to a phase of chronic pain where the body still needs to recover from the injury itself. Dr. Don explains how this is an important time to not take your foot off the gas as much, as it feels like you should when it comes to your practice. Dr. Don asks Brandi how to regain our energy to put into our practices, and she weighs in on how to adapt to restrictions and health procedures. Key Takeaways: The fight or flight and fight or freeze response. [5:40] The “ready” position and how it affects the various professions. [6:58] Focusing on the upside of the trauma brought on to your practice. [10:47] How South Side Chiropractic was affected by the pandemic and how they had to resort to a critical patient-only basis. [12:04] How having a family can drastically affect your practice as childcare has been limited or shut down in various areas. [15:45] Brandi explains how she believes what you allow into your space can help you to pull through and regain energy. [19:35] Some activities that can help to take your mind off things and shut your brain off. [21:06] Social distancing and how Dr. Don conserves energy on his off days. [24:22] Surge capacity, open hours, and how minimizing your hours can actually be more beneficial. [25:57]

On today’s show, Dr. Don is joined by Dr. Jason Hollingsworth. Dr. Jason runs the Back to Health practice in Strathmore, Alberta with his wife Dr. Heather Russell. A graduate of Western States Chiropractic College, Dr. Jason has been in practice for 20 years.   Discussing his path to chiropractic practice, Dr. Jason also tells us how he met his wife at school after they had both deferred a year. He discusses their journey to a more vitalistic approach to chiropractic wellness and overcoming burnout after changing their approach.   Dr. Jason also takes us through the reasons he has become more involved in the politics of chiropractic practice. Currently running for ACAC Council, he believes it is time for the different approaches of the chiropractic discipline to be less divided and wants to encourage us all to become involved on a more united front. What can we accomplish when we collaborate?   Key Takeaways: How Dr. Jason arrived at practicing Chiropractic Medicine. [1:30] Meeting his wife and business partner through school. [4:35] The path to their own practice. [6:15] Developing their vitalistic approach. [9:06] Growing their practice from the ground up. [12:32] How their community involvement has strengthened the practice. [13:48] Burnout: What caused it and how did they cope with it? [14:30] What helped turn their finances around? [16:55] How Dr. Jason became involved in politics. [21:00] The importance of fostering unity in the chiropractic community. [24:40] Words of inspiration for those starting out or feeling burnt out. [26:58]

On today’s show, Dr. Don is joined by Dr. Naomi Mills. Originally from Aberdeen in Scotland, Dr. Naomi studied at the Anglo-European College of Chiropractic in Bournemouth. Until recently, Dr. Naomi owned a practice in the UK.   Joining us 2 years on from her first appearance on the show, she discusses the drastic shift she has made. Last time she spoke to us she had just finished building and opening the clinic of her dreams. Today she has left that clinic behind and moved to Scotland to start again.   Self-reflection and understanding where her values truly lie played a huge part in this decision. Naomi takes us through how she came to the decision to sell, what the process was like, and where her future lies. During the lockdown, you also have the opportunity to look at where you are and ask yourself what am I working so hard for?   Key Takeaways: How Dr. Naomi came to the decision to leave her ‘dream’ practice. [2:20] The work involved in creating her new vision and how she took action. [7:15] The process of selling and facilitating the transition for her clients and new owners. [9:28] Letting go of emotional ties to evolve. [11:34] What Dr. Naomi has planned for the future once lockdown is lifted. [13:20] Her involvement in the future opening of The Scottish Chiropractic College. [16:37] What plans she has for the curriculum she would like to teach. [18:53] How fellow chiropractors can support the college in its opening. [21:04] Tips for finding inspiration and understanding your values during the lockdown. [22:40]

Dr. Don is joined today by Dr. Ali Miller from Bolton, Ontario. Ali’s mom had always suffered from headaches until she began to see a chiropractor, and that’s when Ali saw a shift in her mother’s well-being, sparking her interest in chiropractic. Ali also has a love for children and wanted to be able to gear her profession towards a branch of pediatrics. Ali is a graduate of the Canadian Memorial Chiropractic College (CNCC) in Toronto, Ontario. Dr. Miller now operates her own practice out of  Bolton, Ontario as Family Health Chiropractic & Wellness. She has also undertaken a certification from the International Chiropractic Pediatric Association (ICPA) for pediatrics and pregnancy. Dr. Don and Dr. Miller discuss how she juggled getting married, becoming a mother, and attending chiropractic school. Later in the episode, Dr. Miller discusses how she balances her career and family life, as well as how she avoids burnout and becoming overwhelmed. To close out the episode, Dr. Miller gives us her daily motto “swim your own race” and tell us how she uses that in her daily practice before sharing some more parting words of wisdom. Key Points: How Dr. Miller got into the chiropractic profession [1:50] Miller’s advice for current chiropractic school students [4:52] How to balance being a mom and juggling chiropractic school [9:37] Finished your board exams? Here’s what you can do next [11:01] Growing a practice and the ups and downs of the growth cycle [16:10] A journey through chiropracting [22:04] Miller’s involvement with the Canadian National Alliance for Chiropractic (CNAC) [24:42] Dealing with COVID-19 restrictions in the medical profession in Ontario [28:06] Parting inspirational words and advice from Dr. Miller [28:44] Don shares his opinion on the difference between knowledge and wisdom [30:15]

On today’s show, Dr. Don is joined by Dr. Sheila Bonnett. She obtained her Bachelor of Science in the field of Kinesiology from the University of Saskatchewan. Then she attended Parker College of Chiropractic in Dallas, TX and graduated with honors in 2008. Following a Chiropractic Pediatric internship in Australia, Dr. Sheila started practicing in Saskatoon and now runs her own practice, YXE Chiropractic. Dr. Sheila makes a promise to treat you with passion and compassion and has a strong focus on optimizing health and vitality in the community. She discusses her journey to chiropractic medicine and the mentorship she was able to receive while studying at Parker College. Later, Dr. Sheila takes us through the process of opening her clinic and what it will be like post-COVID-19. If you are in the process of reopening, have you taken the time to evaluate your values and principles? If so, are you operating from a place of alignment in your business? Key Takeaways: How Dr. Sheila came to the chiropractic profession. [1:42] How her experience in multiple practices as a C.A enabled her to build strong relationships in the Saskatoon chiropractic community. [6:00] The indispensable experience of mentorship she had at Parker College. [11:10] The disparate experiences of students in different schools. [15:19] The renewed importance of education and communication as chiropractic services were delisted by the government. [18:51] Understanding the importance of client flow. [28:25] Recovering from burnout after childbirth. [29:45] Self reflection for performance and relationship improvement. [35:45] Post-COVID-19 reopening strategies. [38:14] Words of inspiration for re-opening. [46:25]

On today’s episode, Dr. Don is joined by Dr. Michelle Ariette to offer a little bit of inspiration and positivity, especially to those clinics about to re-open. Dr. Michelle graduated in 2002 from Life West and has had 3 separate practices, all seeing consistent growth. Based in Rockland, California, she began her journey to the chiropractic profession after suffering an injury in high school. How has she kept her upbeat approach during the pandemic? Dr. Michelle takes us through her journey from school to discussing her experiences setting up 3 practices. She then tells us how the COVID-19 pandemic is affecting her current practice and mindset along with what she is doing to talk openly with her clients during this time. How are you preparing for your practice to re-open if the pandemic closed it? Dr. Michelle recommends looking at your mindset and focusing day to day on your goals. What can you do to help your returning clients? Key Takeaways: How Dr. Michelle Ariette came to chiropractic medicine. [2:20] What led her to choose Life West and her experience there. [6:34] Building her first, second and third practice. [9:34] How she has weathered the storm during COVID-19. [11:53] The importance of having a growth energy and mindset. [13:40] The regulations for practices open during the pandemic in California. [19:45] Being open with clients about the pathogenic model. [21:44] Seeing how lockdown has affected client’s health habits. [27:00] Tips on keeping up momentum and a positive mindset during dips. [28:54] Words of inspiration. [35:00]

We welcome two guests in today’s episode: Crystal Dwyer Hansen and Mark Victor Hansen. After crushing it in real estate, Crystal became a wellness coach and a clinical hypnotherapist. Mark is a mentor of Don’s and co-author of Chicken Soup for the Soul, a series which has sold over five hundred million copies worldwide. A husband and wife team, they have co-written a new book titled Ask!: The Bridge from Your Dreams to Your Destiny. Crystal and Mark take us through how they came to write their new book. Crystal explains the two types of people that she sees in the world and what separates them, conveying why the couple knew they had to write this book. Afterwards, Mark shares a story to provide advice for chiropractors who are worrying during the pandemic. The couple encourages everybody to make a plan for when we can start working again. How can you build a better connection with your patients? That is such an important thing to think about so that you can serve your patients in the best way possible. Key Takeaways: How Crystal and Mark met each other. [2:42] Scaling down while working together. [9:55] What inspired Crystal and Mark to write their new book. [14:27] Advice for chiropractors to overcome fear imposed by COVID-19. [17:58] Additional content that purchasers of the book receive. [23:28] Resisting self-sabotage as a chiropractor and expanding dreams. [26:43] Words of wisdom for thinking about clients during the pandemic. [31:18]

In this episode, Dr. Don is pleased to welcome one of his biggest mentors to the podcast. It’s Dr. John Demartini, who is thanked immediately for everything he has taught Dr. Don. This includes some advice that is especially relevant now during the COVID-19 pandemic. Dr. Demartini explains the story of how a backpacking trip in South America allowed him to realize his desire to become a human behavior specialist. We hear about the division between certain segments of practitioners and Dr. Demartini’s opinion on this. He says that chiropractors who do not use objectivity will not be able to govern a patient; instead, they’ll be subjectively letting the patient run them. Dr. Demartini then shares some wisdom on how chiropractors can deal with the stress that this pandemic may bring into their lives. Even COVID-19 is a situation that can be greatly eased with your own objectivity towards it. For those who wish they had prepared better for COVID-19, Dr. Demartini tells us things we can start doing today to be better prepared for the next emergency. He proceeds to describe The Breakthrough Experience, which is an educational program that Dr. Demartini has hosted over one thousand times. Key Takeaways: Dr. Demartini’s journey into chiropractic. [2:50] Vitalistic chiropractors versus evidence-based chiropractors. [9:04] Controlling the chaos as a chiropractor during the COVID-19 pandemic. [16:43] Current opportunities to communicate with and care about your patients. [20:41] The link between saving money and improving self-worth. [24:07] How to save more money in your business. [28:52] The Breakthrough Experience with Dr. Demartini. [33:24] Dr. Demartini’s upcoming book. [39:15]   Connect with Dr. John Demartini:https://drdemartini.com/   Connect with Dr. Don https://www.thevitalityshift.com/Facebook: The Vitality Shift for Chiropractors 

Dr. Don is joined for a second time by Mike Michalowicz, entrepreneurial expert and author of multiple financial guidebooks. Mike and Dr. Don spoke in a previous episode, Increase the Vitality of a Chiropractic Business with Mike Michalowicz, on giving chiropractors the tools to eradicate debt and to increase profitability. Today, Mike is discussing the business hierarchy of needs and sharing information from his new book, Fix This Next: Make the Vital Change That Will Level Up Your Business.  Mike and Dr. Don also discuss current events, specifically issues that are arising from forced closures due to COVID-19 and what business owners can do to make the most of this. Don’t sit at home and wait for this to pass. Mike recommends, among other ideas, creating online training videos for clients and staff or preparing for a surge of clients looking to make up training when businesses reopen. Mike’s new book is available on April 28th online on Amazon and Barnes and Noble. If you’re looking to get a head start, check out his website at fixthisnext.com for evaluation software to evaluate your business before the book release.  Key Takeaways: Mike’s take on the biggest challenge for entrepreneurs. [2:10]  The businesses hierarchy of needs. [5:10] Examples Mike has seen of other businesses that had to scrap focusing on the top of the pyramid and get back to basics. [8:26] Mike links his other books back to the hierarchy and explains how it all blends together. [10:36] Recommendations for chiropractors who may have to close for a couple of weeks due to COVID-19. [12:30] Recessions as a jumping off point for new businesses. [18:10] Mike’s important words for entrepreneurs. [21:29]  Connect with Mike:https://fixthisnext.com/https://mikemichalowicz.com/ Connect with Dr. Don https://www.thevitalityshift.com/Facebook: The Vitality Shift for Chiropractors

In cognitive sciences, stress is implicated in 90% of all chronic illnesses yet many doctors aren’t willing to make that diagnosis. Hypertension, cardiovascular disease, and mental illness top the charts worldwide for debilitating physiological issues with little being done to get to the root cause. The healthcare system is failing people leaving chiropractic care to lead the way in removing subluxations to get the body back into working order. To discuss pertinent research on the topic of complete care, Dr. Don welcomes returning guest and long-time mentor Dr. Michael Hall to the podcast. Dr. Hall is an expert who facilitates seminars in improving function and increasing brain health. He describes various research papers that focus on the connection between subluxation and brain function, lung capacity, chronic forward head posture caused by electronics, and more. This fascinating conversation offers chiropractors the opportunity to refocus their message beyond adjustments and toward treating the whole human.  To register for our Gold Coast Shift Unplugged event in Australia, please go to https://www.trueconceptsseminars.com/gold-coast/   Key Takeaways: How just getting out of a chair and walking can increase your health. [2:02] Dr. Hall shares the research that demonstrates how chiropractic care can repair damage caused by excessive stress. [8:33]  The importance of self-care for chiropractors. [18:48] How chiropractic adjustments affect the prefrontal cortex. [22:49]  Dr. Hall unpacks an article regarding chronic forward head posture and how it affects lung capacity and brain function. [23:26]  The message chiropractors need to share about the benefits of adjustments. [32:18] Addressing clinical research papers can assist chiropractors in identifying underlying causes of practice member's pain. [39:38]  Learn More: Brain DC Website OTZ Health Ed Seminars Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

Most chiropractors know what they need to do to grow their practice but hesitate when asked why they don’t take the needed steps to do it. The number one reason chiropractors don’t grow is that they are afraid of objections and rejection.  If you spend energy pushing towards goals that you are unsure of, it can burn you out and you may stop setting goals altogether. But it's a vicious cycle you can mentally and emotionally overcome. In this episode, Brandi and Dr. Don discuss the common barriers and deficits many chiropractors gave voice to at the recent Shift Unplugged event.  Brandi shares ways to desensitize fear, resources for self-guided learning opportunities, and information on how you can be part of future Shift Unplugged events and masterminds.  To register for our Gold Coast Shift Unplugged event in Australia, please go to: https://www.trueconceptsseminars.com/gold-coast/   Key Takeaways: Brandi recaps the benefits of having 600+ years of chiropractic experience from the Phoenix Shift Unplugged event. [1:15] Most people know what it takes to grow their practice but they don’t know how to overcome the barriers to do it. [7:37] To adapt emotionally you must be physically strong and this is where the self-care pyramid becomes important. [15:09]  Masterminds are designed to help chiropractors to get clear about what they want and then to build the strategies to get there. [16:40]  Brandi offers resources from influencers who can help lay the groundwork for making true change. [23:12] Dr. Don and Brandi discuss upcoming True Concept Seminar events around the globe. [26:24] Learn More: Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

Shifter and guest speaker at Vitality Shift events, Dr. Ben Purcell joins Dr. Don to discuss the biggest transformations he experienced after joining the Vitality Shift program and switching to the life model. His practice in Bathurst, Australia has doubled its growth over the past two years, and he is a vital part of our mentorship program. He describes the challenges he faced as he tried to create new habits that better align himself, and his practice, into exactly what he wants. Dr. Ben has evolved his practice into an enduring center of wellness.  After listening to this episode, you will understand why it is important to be open to changes and know your premise, how the life model benefits the lives of practice members in a way pain-based care cannot, and how taking full responsibility for yourself and your actions can transform your practice.   To register for our live event in Australia, please go to: https://www.trueconceptsseminars.com/gold-coast/   Key Takeaways: Dr. Purcell describes how he overcame challenges in his practice by taking full responsibility for his actions. [4:54] Real transformation occurred for Ben when he transitioned from pain-based care to the life model. [10:51] The importance of the adjustment. [21:16] Understanding their personality style can help chiropractors become aligned with who they want to be. [30:59] Why taking care of your personal health ultimately takes care of your practice. [37:50]  Dr. Purcell shares his takeaways from 2019 King’s Cliff Vitality Shift. [45:48] Learn More: Bathurst Chiropractic  Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

Dr. Don digs deep into the archives to find this important podcast previously published as What Does Money Have To Do With It?. This 50th episode in the Breaking the Underdog Curse series is co-hosted by Brandi MacDonald. It is imperative to revisit the necessary topic of money and finances several times throughout the year because once you get your money in order it makes everything in your practice easier. If you are stressed about your finances it can be difficult to give ideal recommendations. And, if you get your money under control, objections become less of an issue. After listening to this episode, you will hear how two very different upbringings impact a person’s financial future and how to change your mindset around the value of money. Key Takeaways: Examples of the many ways money controls our lives. [9:09] Dr. Don and Brandi share their personal financial histories and how it affected their betrothment. [12:15] The income to debt ratio and how it affects chiropractors. [24:27] Learn More: Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

Dr. Don heads south and drops into New Zealand to speak with Dr. David Comely of Total Health Chiropractic in Wellington. Dr. Comely has been in practice for 13 years, has two practices with 7 chiropractors and is part of the Vitality Shift program. When he adds new associates — mostly new graduates — into his practice he prepares them for the mental, physical, and emotional stressors they may experience by working with them on their headspace. He wants to make sure they are clear on their why, their values, and their technique.  After listening to this episode, you will have a solid strategy for adding associates to your practice, what type of training to use with new associates, what to consider when contemplating adding new locations, and tips on how to avoid burnout associated with growing a practice.  Key Takeaways: David shares his experiences with chiropractic throughout his life and why he embraced chiropractic as a career. [2:39] At New Zealand Chiropractic College, David was able to get the perspective of many different teachers. [6:50] David started his chiropractic career as an associate but he had a vision for what he wanted his own practice in Wellington to look like. [12:09] How David built up his practice after starting from scratch in a new city. [17:51] When David was seeing 100 practice members a week and still running the business, he knew it was time to hire associates. [24:09] When hiring associates David uses these strategies to help them be their best. [29:10] Advice from David on how to avoid burnout. [40:10] Tips for chiropractors to stay happy and healthy in their Vitalistic practice. [46:55]   Learn More: Total Health Wellington Chiropractic doctorcomely@totalhealthchiro.co.nz Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

Most chiropractors don’t enter the profession with the idea of getting into ‘behind the practice’ politics. But, making your voice heard and supporting an organization who will support you can bring about positive changes for chiropractors everywhere. In this episode, Dr. Don speaks with Dr. Chad Mykietiuk, the president of the Canadian National Alliance for Chiropractic, or CNAC. CNAC is an association that focuses on getting chiropractors together, promoting all forms of chiropractic, and to make members voices heard by gathering feedback. Dr. Mykietiuk shares the goals of the association and how it intends to move chiropractic forward in all the provinces of Canada.  After listening to this episode, you will have a better understanding of why chiropractors need to get involved in politics, the difference between a regulatory board and an association, and the benefits of having an association in your area.  Key Takeaways: Why chiropractors should get involved in professional politics. [3:35] What chiropractic can and can’t do: Dealing with false claims. [6:35] The Canadian National Alliance for Chiropractic (CNAC) was created by chiropractors for all flavours of chiropractic. [12:59] The importance of connecting chiropractors and making their voices heard. [25:42]  Dr. Mykietiuk explains the difference between a regulatory board and an association. [29:55] Dr. Mykietiuk shares feedback from practitioners derived from a CNAC survey. [35:46] Support organizations that support you and connect with other chiropractic professionals. [43:26]   Learn More: Canadian National Alliance for Chiropractic (CNAC) Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

This week Dr. Don travels back across the pond to the oasis-like town of Marlow, Buckinghamshire, England to speak with Chiropractor Dr. Dean Rieder. Just three years ago, Dr. Rieder graduated from Durbin Chiropractic College in South Africa. He moved to the UK to start his practice and during this episode shares the ups and downs of attracting practice members, the costs of starting anew, and his unique approach to a homemade commercial with a famous client. Dr. Rieder thirstily seeks out any and all seminars, including the Vitality Shift program, and podcasts about chiropractic care. He recommends taking action as opposed to overthinking. And, due to his recommendation, the next shift unplugged event will be held in Marlow in September. After listening to this episode, you will have a better understanding of the trials and tribulations new chiropractors face, the requirements for practicing abroad, and why it is important to get involved with a chiropractic community. Key Takeaways: ● Dean studied at Durbin Chiropractic College in South Africa and then moved to England to start his practice. [2:14] ● How Dean discovered Vitalistic Chiropractic and the education he sought out after graduating. [8:00] ● What Dean did to get his name out there and gain practice members. [12:11] ● Dean visits the countryside and exercises as a form of self-care. [14:33] ● Dean shares his Vitality Shift experience and how his chiropractic care has changed over time. [19:31] ● Dean shares a story about the day Russell Brand came into his office and the video they made together. [24:27] ● Dean’s advice for chiropractors is to listen to chiropractic podcasts and to get involved with your community. [32:12] ● The next Shift Unplugged will be the first week of September in Marlow, UK. [35:18]   Learn More: Halsa Group Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

Chiropractic Assistants play a vital role in the daily activities, outreach, and success of a chiropractic practice. CA’s have unique strategies for empowering employees, offering Chiropractors the freedom to work with patients and keep the office running smoothly. To get the information directly from the source, Dr. Don heads south to North Aurora, Illinois to speak with, Natasha Rominski, the Chiropractic Assistant at Hanson Family Chiropractic and Shifter.  After listening to this episode, you will have a better understanding of the breadth of responsibility a chiropractic assistant embodies, how impeccable customer service can increase internal referrals, and hear some truly great nuggets of advice from a person who knows the ropes.    Key Takeaways: Natasha had experience running an office but traditional medical practices left her wanting a job more aligned with her values. [1:57]  Tools that help Natasha train new employees and procedures that keep the office running smoothly. [8:59]  Health talks for teens, establishing a brand, and other events Natasha participates in to draw people into the office. [13:19]  Impeccable customer service drives internal referrals. [15:30]  Setting the tone and culture in the office, how to handle office conflicts, and advice for chiropractors when hiring.  [21:18] How to train a new employee in a chiropractic practice. [31:29] Natasha shares her personal development timeline, how she empowers herself, and the importance of being adjusted. [34:36] Natasha’s advice and words of wisdom. [43:14]    Learn More: Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

The purpose of this episode is to give chiropractors the tools to eradicate debt and to increase profitability. Dr. Don speaks with expert entrepreneur and author of seven financial guidebooks, Mike Michalowicz. Mike shares tips and strategies for chiropractors who want to gain stability and profitability in their practice. These proven principles, based on his book, Profit First, have been successfully implemented in over 300 thousand businesses. After listening to this episode, you will have a better understanding of how to diminish your debt, including student loans, how to become profitable from day one, and which free resources and tools will make the most impact on your practice.  Key Takeaways: Mike shares his life purpose which is to eradicate entrepreneurial poverty. [2:55] How to reverse engineer profitability. [7:45] Mike explains how Parkinson’s Law affects businesses and how Profit First modifies behavior. [11:18] Debt reduction strategies that empower entrepreneurs. [23:21] Mike’s next book, Fix This First, helps entrepreneurs identify the changes that can make the most impact on their business. [28:59] Mike offers advice to chiropractors includes ‘Take action, don’t wallow’. [34:00]    Learn More: Mike Michalowicz Website Profit First Book Entrepreneurship Elevated Podcast @MikeMichalowicz on Instagram Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

In this informative episode, Dr. Don travels to Brighton, England to speak with Dr. Richard McMinn. Dr. McMinn has 42 years of experience as a chiropractor who has studied and practiced in four different countries. As a graduate of Palmer University in 1977, Dr. McMinn has grandfathered access to practice in whichever country he chooses. He offers sage financial, life, and business advice to new and seasoned chiropractors.    After listening to this episode, you will have a better understanding of how to create certainty in your life and practice, how to keep your ledgers in the black, and the history of chiropractic from the 1970s to today.  Key Takeaways: Dr. McMinn describes his journey to chiropractic and graduating from Palmer University. [3:22] Dr. McMinn says the other chiropractors he met while in New Zealand offered him guidance and insight which was vital for his growth. [12:23] After moving to Perth, Dr. McMinn was ‘filling in’ for other chiropractors before opening his own practice. [14:25] Money lessons from a chiropractor with 42 years of experience. [19:06] Dr. McMinn recounts the necessary credentials for practicing chiropractic in different countries. [20:41] The United Chiropractic Association was started in the UK to represent the vitality of chiropractic. [24:29] Nuggets and advice from a seasoned chiropractor who loves his profession. [28:50]   Learn More: Chiropractic Life Hove @chirolife on Twitter United Chiropractic Association Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

In this co-hosted episode, Dr. Don and Brandi MacDonald set out to help chiropractors increase their vitality, at home and in their practice. After working together for more than a decade, the duo has learned a thing or two about collaboration and planning. They both have distinct personality types that when used together propel them forward into an efficient and competent team. Their list of five things you should stop doing to be successful can be used as guidelines to make you and your practice happier, healthier, and wealthier.   After listening to this episode, you will have a better understanding of why it is important to change spaces when performing planning exercises, why making substantial decisions should be easy, and how to limit your non-intentional conversations to increase your productivity. Key Takeaways: The 5 things you must stop in 2020 to increase your vitality as a chiropractor. [2:03]Indecisiveness [2:03] Self-doubt [21:50] Fear [26:32] Procrastinating [33:01] Non-intentional conversation [38:47] The process and intended results of a planning weekend. [45:49] An excerpt from Sipping Brandi read by Brandi. [49:35]   Learn More: Brandi MacDonald Website Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

Host, Dr. Don MacDonald heads East to Winnipeg to speak with chiropractor and podcast host, Dr. Richard Ledda. Dr. Ledda explains the life events that led him to choose a career in chiropractic instead of ‘traditional’ medicine like some family members had done. He is a graduate of Northwestern Health Sciences University and the host of The Chiro Inspired Podcast. Rich shares poignant advice for recent graduates of chiropractic college and for those considering chiropractic as a profession. During this episode, Rich shares the obesity and metabolic challenges he faced as a teen, how he deals with burnout, how he grew his practice, and his plans to grow his practice after reaching a plateau.    Key Takeaways: Rich grew up as an unhealthy, overweight kid but it wasn’t until his dad died that he made a change and decided chiropractic was his way forward. [2:43] Northwestern Health Sciences University provided Rich with a roundhouse of chiropractic philosophies and techniques. [8:10]  Rich’s advice to students and new chiropractic graduates. [14:22]  To grow his practice, Rich leaned into a relationship with his mentor, making the most of his systems and networks. [18:03] How Rich deals with burnout and maintains focus on his family when his practice feels overwhelming. [24:10] How the idea for The Chiro Inspired Podcast took root and what Rich has discovered by doing it. [27:56] If Rich could do it all over again he would tell himself to prepare for the worst but expect the best. [35:56]    Learn More: The Chiro Inspired Podcast Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

Host, Dr. Don MacDonald heads to Boston Massachusetts to speak with Chiropractor and Educator, Dr. Martin Rosen. Dr. Rosen has led his local practice for 37-years. He has also toured, extensively teaching his unique version of a Sacro-Occipital Technique (SOT), his chiropractic philosophy, and about pediatric care. He has mastered his craft and has written several books about his experiences. He wholeheartedly believes chiropractors should receive adjustments as often as their patients and reminds them to speak their truth. During this episode, Martin shares his chiropractic philosophy, how he manages the finances within his practice, and sage advice to chiropractors who have not yet found their footing.   Key Takeaways: When Martin discovered practicing law wasn’t for him he decided to practice chiropractic. [2:32]  Why Martin chose to practice the Sacro-Occipital Technique (SOT). [11:12] How Martin and his wife add practice members, get referrals and coordinate outreach programs. [18:20] Chiropractors should do unto others only if they do unto themselves. [24:00] How to handle the finances in your chiropractic practice. [34:23] Martin shares what drew him to become an educator and his favorite things to teach. [40:55] Martin’s advice for others based on his years of experience. [49:43]    Learn More: Dr. Martin Rosen Website Wellesley Chiropractic on Facebook @drmartinrosen on Instagram Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

Host, Dr. Don MacDonald goes back to the motherland to visit Dr. Destiny Krogsgaard in Kent, England. Destiny was called into chiropractic without ever having an adjustment. Her mother’s chiropractic experience was so transformative, Destiny knew from a young age that she wanted to help others heal themselves. Disillusionment crept in after her college experience and early associate positions only involved the mechanistic model. Then, at just the right time she attended a training that changed her focus and helped her regain purpose.    During this episode, Destiny shares her truths about being in a relationship with another chiropractor who didn’t share her views, the toll that working in a way that didn’t align with her took on her physically and emotionally, and her advice for other chiropractors who may be stewing in uncomfortability.     Key Takeaways: Destiny was called to chiropractic because of her mother’s experience. When she joined chiropractic college she had never been adjusted. [1:35] Several life events led Destiny back to an associate position but she knew there had to be something more. [7:09] After attending classes in neurologically-based Chiropractic training, things started coming together for Destiny but her husband, a chiropractor, wasn’t moving in the same direction. [11:48] With so many new options and ideas presenting themselves, Destiny was overwhelmed and exhausted. She decided to open her own practice. [19:40] Destiny’s advice is to find like-minded people you can connect with and learn from. [36:23]   Learn More: Destiny Chiropractic Website Destiny Chiropractic on Facebook Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

Host, Dr. Don MacDonald speaks to a returning podcast guest, Dr. Alison Young from Queensland, Australia. Alison shares important lessons she learned from constantly attending seminars and committing herself to lifelong learning. These are principles you can implement in your practice and toward your personal development. Alison reflects on the core philosophy of who she is, what she believes in, and how her beliefs have shifted.     During this episode, you’ll hear about why paying attention to the business side of your practice will keep you and your practice healthier, the state of chiropractic in Australia and how the chiropractic community there came together, and the results of shifting into the vitality model.   Key Takeaways: Ali explains the changes she has made that have led to the massive growth of her practice and her personal development work. [2:22] Ali recommends pre-planning business expenses and performing a profit analysis that includes the cost per visit. [7:46] How Ali finds peace during her off hours and connects with her family. [12:14] Shifting to the life model allowed Ali to better relate to her practice members who are parents. [25:36] The Chiropractic Assistant (CA) in Ali’s office takes care of many aspects of the practice member’s visit leaving Ali more time to spend connecting with her practice members. [33:04] The current state of chiropractic in Australia. [36:35] Learn More: Dr. Alison Young — Looking After Yourself Podcast Innate Chiropractic Gladstone Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

Host, Dr. Don MacDonald heads over to merry old England to speak with a Danish chiropractor who moved countries to follow her calling to become a healer. After years of struggling with the purpose of the pain-based, mechanistic model, Dr. Jane Hvas knew chiropractic could provide so much more to her practice members. She embraces the Vitalistic model 100% and since she has shifted, it has given her and her practice new energy. During this episode, you’ll hear about Dr. Hvas’ multi-national chiropractic education, what other coaches could and couldn’t do for her and her practice, and the advice she gives other chiropractors who haven’t yet shifted. Key Takeaways:● Jane knew she would one day become a healer but her mother’s chiropractic experience is what led her to chiropractic. [2:08]● Jane was entrenched in fear and stuck in survival mode as there were no outlets for Vitalistic care. [6:04] ● Jane knew deep down that a chiropractor could offer more than pain relief and the impatient practice member that almost caused her to retire. [13:46]● The benefits of coaching and attending the Vitality Shift. [20:19]● Dealing with her burn-out was a major struggle and major accomplishment for Jane. [28:46]● Jane’s advice for shifters and newbies, get clear about your chiropractic philosophy. [30:20] Learn More:Penkridge Chiropractic ClinicVitality Shift WebsiteTrue Concept SeminarsDr. Don MacDonald@DrDonMacDonald on Twitter

Host, Dr. Don MacDonald speaks with the President of the London, Ontario Chiropractic Society, Dr. Michelle Campbell. Michelle, like many chiropractors, was an athlete who was introduced to chiropractic to heal her body from the punishment of being a competitive figure skater. In addition to the significant relief she felt after treatments, she had a moment of clarity and felt destined to pursue chiropractic as a profession. After graduating from the Canadian Memorial Chiropractic College (CMCC), she worked as a Locum until an illness in the family led her to the place where she would open her practice.  During this episode, you’ll hear about Michelle’s experience at the Transformer’s Mastermind, her advice for newly graduated chiropractors, and how she dealt with significant life events while being a solo practitioner.   Key Takeaways: Michelle shares how she was introduced to chiropractic and the moment when she knew it would be her career. [1:08] After graduating from the Canadian Memorial Chiropractic College (CMCC), Michelle worked as a Locum until she decided where she wanted to settle down and start her practice. [10:28] Michelle shares how she managed being a mother and starting a new practice, and the mistakes she made. [17:22] Michelle learned the hard way that the mind and body need time to recover after significant life events. [21:00]  Michelle shares the highlights, insights, and breakthroughs she experienced as a result of attending the Transformation Mastermind. [27:25] Remove the worry from your life, slow down and enjoy the ride are Michelle’s words of wisdom for other chiropractors. [34:55] Learn More: Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter Campbell Care Centre

Host, Dr. Don MacDonald speaks with long-time friend, colleague, and Vitality Shifter, Dr. Dan Fisher. At the age of nine, Dan experienced a surprisingly painful growth spurt. A chiropractor who was treating Dan’s brother at the time started treating Dan as well. After a month of chiropractic care and the total alleviation of pain, Dan was hooked. The chiropractor recommended Dan dedicate his life to chiropractic. Dr. Dan is currently in his 29th year as a chiropractor. His practice in Vegreville, Alberta is thriving due to the lessons he learned along the way, including some powerful financial ones. During this episode, you’ll hear about Dr. Dan’s time at Canadian Memorial Chiropractic College (CMCC), a partnership that turned sour, the seminars and coaching he has participated in, and how knowing his business led to hundreds of dollars in monthly savings. Key Takeaways: ● The inspirational figure who encouraged Dr. Dan to become a chiropractor. [2:42]● Dan describes his experience at Canadian Memorial Chiropractic College (CMCC). [9:19]● A business lesson: Chiropractors are colleagues, not competitors. [15:28]● Parker seminars, Total Solutions, and the difference of the Vitality Shift. [22:59]● Dan’s advice for new chiropractors or those wanting to inject authenticity into their practice. [35:36] ● How Dr. Dan shifted his finances to lower the overhead of his practice. [40:37]● How Dr. Dan utilizes the Vitality Shift in his Canadian practice. [49:39] Learn More: Vitality Shift WebsiteTrue Concept SeminarsDr. Don MacDonald@DrDonMacDonald on TwitterFisher Chiropractic on Facebook

Host, Dr. Don MacDonald heads just South of Dublin Ireland to speak with a married couple who share a chiropractic practice. Since joining the Vitality Shift, Marie and John Osborne are taking a new approach to their practice and their lives. By overcoming their limiting beliefs and technique-driven practice member care they have flourished by focusing on their personal well-being so they can better serve their practice members. Even though they have minimized the number of offices they have, they have maximized their potential.   During this episode, you’ll hear how John overcame the all too common practice of self-sabotage to create a deeper connection with his practice members, the steps Marie has taken to nurture herself so she isn’t running on empty, and how they delegate tasks based on strengths to keep the office running smoothly.  Key Takeaways: Chiropractic ignited something in Marie but she took the long road to becoming a chiropractor. [1:53] John knew he wanted to be a chiropractor after his first adjustment, it was the philosophy that drew him in. [5:50] With three chiropractic offices, John continuing his work as an apprentice, and new babies in the house, the couple knew something needed to shift. [10:23] Marie explains the limiting beliefs that led to her identity crisis. [14:35] John realizes self-sabotage and lack of connection with his patients was holding him back in his practice. [19:03] John and Marie explain their lives and practices before and after Vitality Shift. [25:54] Lessons learned and advice for chiropractors. [33:55]  Learn More: Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter Osborne Chiropractic

Welcome to the ‘new’ Vitality Shift podcast. This passion project was born out of our desire to assist chiropractors in making the necessary mindset shifts to achieve success and move to the next level. After over 100 episodes of the Breaking the Underdog Curse podcast, we decided to shift gears from focusing on the external factors that affect chiropractors and their practices and commence focusing on the internal elements that contribute to positive results and outcomes.  In this premiere episode, Dr. Don and Brandi expound on the content in the Transformers Mastermind including becoming aware of the past programming that could be keeping you stuck, the connection between your identity and beliefs, and achieving a state of ease.  Key Takeaways: ● Why Breaking the Underdog Curse is rebranded into the Vitality Shift for Chiropractors. [1:38] ● The Transformers Mastermind and the connection between your identity and your beliefs when moving to the next level. [7:26] ● Fray your limiting beliefs and generational patterns. [18:29] ● Become aware of your programming and then use your will to overpower it. [29:04] ● Surrender and achieving a state of ease. [32:36] ● The 3 levels of thinking. [36:14] Learn More: Vitality Shift Website True Concept Seminars Dr. Don MacDonald @DrDonMacDonald on Twitter

If you are one of the many chiropractors who is ready to make a change in your practice, or you have implemented changes in your practice but are not yet realizing the results, perhaps you need to make a shift. If your practice is a direct reflection of you, what can you do to shift your mindset, shift your business practices, or shift your belief system?  In this final episode, Brandi shares a top ten list of the qualities and behaviors that chiropractors who blow up their practice embody. She gives specific examples of what works and why. If you are ready to make a shift in your life and your practice these tips can guide you through it.  Key Takeaways: The top 10 traits of chiropractors who blow up their practice: They focus on more, not less. [15:58]  They value action over analysis even when it feels uncomfortable. [21:02] They work on personal barriers including health, toxicity in relationships, staff dynamics, and emotional chaos. [23:17] They don’t own a number which owns their capacity. [30:39] Adaptation is their superpower. [35:40] They know marketing is a simple tool to serve more, not a creepy sales tactic. [38:23] They view their practice as game #7 sports all the time. [41:40] Each person that has succeeded has found a tribe, not just lip service. [42:51] They become consistently consistent, no matter how boring the grind is. [47:46] Comfortability is their nemesis. [51:21]   Learn More: Sipping Brandi Reality Check Vitality Shift Website True Concept Seminars Dr. Don MacDonald The Underdog Curse: The Cause, The Cure and The Road to Success @DrDonMacDonald on Twitter The Underdog Curse on Facebook

The future of healing may be vitalistic chiropractic care but without additional research and funding the world may never realize the potential benefits. Vitalistic chiropractic is at a stage of growth and it is necessary for our community to band together to promote the scientific research that is at the core of our professional beliefs. In this very special interview, we welcome renowned chiropractor, neurophysiologist and author, Dr. Heidi Haavik to the podcast. Dr. Haavik graduated from New Zealand Chiropractic College where she currently holds the position of Director of Research. Her award-winning research in vitalistic chiropractic is paving the way for a new generation of Ph.D. students and the study of the effect subluxation has on the brain. During this podcast episode, we discuss how we as chiropractors can fund future research specifically focusing on the vitalistic model, how the vitalistic model compares to the mechanical model, and the effect subluxation has on the brain and central nervous system. Key Takeaways: ● Dr. Haavik discusses her family history in medicine and the early days at New Zealand Chiropractic College. [1:25] ● Dr. Haavik discovered she had a natural gift for healing and research. [5:46] ● Early research in the vitalistic model deepened the understanding of the link between subluxation and the brain. [17:22] ● Why the mechanistic chiropractic model is so limited in scope. [22:34] ● Does Heidi ever feel like she is plagued by the Underdog Curse? [30:29] ● Dr. Haavik discusses the new studies and clinical trials that have her excited right now.[34:50] ● Learn more about the Adopt a Ph.D. Student Program. [41:27] Learn More: Dr. Heidi Haavik Reality Check Vitality Shift Website True Concept Seminars Dr. Don MacDonald The Underdog Curse: The Cause, The Cure and The Road to Success @DrDonMacDonald on Twitter Dr. Don MacDonald on Facebook

The belief system behind vitalistic chiropractic is the anchor that keeps us steadfast. It drives our purpose. It is the reason we do what we do. It allows us to maintain our dignity and it ensures we provide high-quality care no other medical therapy is able to offer. But when leaders in our profession waver on the true purpose of our work it can muddy the waters of our mission. Dedicated vitalistic professionals who carry our voices into the political arena need our support. To speak with someone who is on the front line of chiropractic innovation, we head down south to Marietta, Georgia USA to absorb the wisdom of Life University, President, Dr. Rob Scott. Dr. Scott is a Canadian who ventured to the U.S. to get a fresh start and open an existing practice. He furthered his education to expand and refresh his belief in the body’s ability to self-regulate and to heal itself. His deeper philosophical vision has sustained his position as one of the leaders in maintaining vitalistic standards in chiropractic. During this podcast episode, we discuss how to best market vitalistic chiropractic care, the underlying philosophical conversations chiropractors should be having, how to beat burnout by immersing yourself in child’s play, and what it is like to shift from running a private practice to working for a chiropractic university. Key Takeaways: ● Dr. Scott describes how he was introduced to chiropractic and the underlying philosophical conversation he engaged in. [2:56] ● The biggest challenges Dr. Scott faces working at Life University versus owning and running his private chiropractic practice. [13:41] ● To avoid burnout and rejuvenate his spirit, Dr. Scott participates in coaching youth sports. [16:52] ● The concept of vitalism and what Life University is doing to grow vitalistic chiropractic. [20:05] ● As President of Life University Dr. Scott keeps the conversation focused on the meaningful difference of chiropractic care. [27:30] ● How chiropractors can market subluxation and the scientific evidence of vitalistic healthcare. [33:06] ● Dr. Scott shares the different ways prospective students or mentors can become involved with Life University. [47:06] Learn More: Life University Website Vitality Shift Website True Concept Seminars Dr. Don MacDonald The Underdog Curse: The Cause, The Cure and The Road to Success @DrDonMacDonald on Twitter Dr. Don MacDonald on Facebook