Podcast appearances and mentions of angelo ponzi

Want to make your business irresistible to buyers? Let's talk MARKETING in M&A… Too often, businesses focus only on financials when preparing for an acquisition—But buyers don't just pay for numbers. They pay for BRAND, POSITIONING, and GROWTH POTENTIAL.If you're ignoring marketing due diligence in M&A, you're leaving money on the table.A strong marketing strategy = higher valuations, smoother transitions, and long-term success post-acquisition.So, ask yourself… Is your marketing engine driving real, measurable growth? Are you positioning your brand to attract strategic buyers? If not, it's time to rethink your approach.I sat down with Angelo Ponzi on the DealQuest Podcast to break down the role of marketing in M&A—why it matters, how to get it right, and what buyers actually look for.Even if you're not selling anytime soon, these insights will help you build a business that thrives. • • •FOR MORE ON THIS EPISODE:https://www.coreykupfer.com/blog/angeloponzi• • •FOR MORE ON ANGELO PONZI:https://www.craftmarketingandbranding.com/FOR MORE ON COREY KUPFERhttps://www.linkedin.com/in/coreykupfer/http://coreykupfer.com/ Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.Get deal-ready with the DealQuest Podcast with Corey Kupfer, where like-minded entrepreneurs and business leaders converge, share insights and challenges, and success stories. Equip yourself with the tools, resources, and support necessary to navigate the complex yet rewarding world of dealmaking. Dive into the world of deal-driven growth today!

Angelo Ponzi is a seasoned marketing strategist and the founder of Craft, a firm dedicated to building robust brand foundations through strategic marketing and branding solutions. With over 25 years of executive-level experience, Angelo has honed his expertise in marketing, branding, advertising, research, and sales across a diverse range of industries—from semiconductors to consumer goods. CRAFTMARKETINGANDBRANDING.COMThroughout his career, Angelo has demonstrated a visionary approach to business challenges, providing strategic direction and implementing insights that define brand positioning and identify revenue opportunities. His practical, hands-on experience has been instrumental in helping clients achieve their business objectives through market expansion, new product development, and adapting to shifts in consumer behavior. CRAFTMARKETINGANDBRANDING.COMIn addition to his role at Craft, Angelo is a prolific writer and thought leader. He regularly shares his insights on topics such as marketing strategy, competitive intelligence, and the importance of involving CMOs in pre-deal M&A processes. His articles provide valuable guidance for businesses looking to navigate the complexities of today's market landscape. CRAFTMARKETINGANDBRANDING.COMAngelo's commitment to fostering business growth is further exemplified by his active engagement in discussions around strategic marketing and branding. He emphasizes the significance of understanding customer needs and building strong brand foundations as pivotal steps toward achieving long-term success.In his upcoming appearance on the Move Swiftly Podcast, Angelo will delve into his extensive experience in marketing and branding, sharing insights on how businesses can craft compelling brand stories and develop strategies that resonate with their target audiences. Listeners can look forward to an enlightening conversation filled with actionable advice from a leader dedicated to the art and science of strategic marketing.

With a career spanning decades and work with brands like AT&T and Disney, Angelo shares his insights on how businesses can maximize their marketing efforts without committing to a full-time executive.We dive deep into the role of a fractional CMO, the common mistakes businesses make in marketing, and how to effectively position and scale brands. Angelo also shares his signature "APPLES" framework for strategic marketing and gives invaluable advice for entrepreneurs, business owners, and consultants looking to refine their marketing approach.If you've ever wondered whether your company really needs a full-time CMO, or how to get the most out of a fractional marketing leader, this episode is for you!Timestamps & Key Topics[00:00:00] Introduction to Angelo Ponzi & the role of a fractional CMO[00:02:00] Why Angelo didn't change his surname despite the association with Ponzi schemes[00:05:00] What drives Angelo? The excitement of working across different industries[00:07:00] The racehorse vs. mule analogy: Why fractional CMOs are high-intensity strategic players[00:09:00] What types of companies benefit most from hiring a fractional CMO[00:12:00] Do businesses really know their marketing problems? Why external assessments are key[00:14:00] How Angelo helps companies align their leadership teams and uncover market opportunities[00:17:00] The biggest marketing mistakes businesses make & how to avoid them[00:20:00] Learning from bad experiences: Why failure can be your biggest teacher[00:23:00] The APPLES Framework: Angelo's step-by-step approach to marketing strategy[00:28:00] Finding the right clients as a consultant: Not all business is good business[00:30:00] Where to find Angelo and how to connect for fractional CMO servicesCall to Action

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What if the secret to scaling your business lies not in chasing trends but in orchestrating harmony between data, strategy, and creativity? Today's guest has mastered this art. With over a decade leading brands to measurable growth, he's the fractional CMO and CSO that businesses turn to when they need results. From Disney to Kendall-Jackson, his experience spans global giants and nimble startups alike. A keynote speaker, author, and podcast host, he transforms marketing friction into a symphony of success. Please welcome to the Founders Podcast, Angelo Ponzi!

In this episode, I'm joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing. Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision. The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions. Angelo gives listeners actionable tips on: 00:00 Intro 01:31 Understanding the Role of a Fractional CMO 04:09 The Importance of Strategy in Marketing 06:46 Common Marketing Mistakes and Misconceptions 12:31 Building an Effective Marketing Plan 19:53 Tracking and Analyzing Marketing Data 22:49 The Role of AI in Modern Marketing 24:16 Understanding the Role of Chat GPT as an Intern 25:04 The Importance of Prompt Engineering 26:51 Effective Use of AI in Content Creation 28:56 Budgeting and Cost Structures for Fractional CMOs 31:57 Comprehensive Marketing Strategies Beyond Websites 35:16 Book Review: The Revenue Growth Habit 38:19 Common Misconceptions About Fractional CMOs 41:55 The Importance of Data-Driven Decisions Resources mentioned in this episode:The Revenue Growth Habit by Alex GoldfaynConnect with Angelo here: Twitter LinkedIn http://www.craftmarketingandbranding.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, I'm joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing.  Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision.  The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions.  Angelo gives listeners actionable tips on: 00:00 Intro 01:31 Understanding the Role of a Fractional CMO 04:09 The Importance of Strategy in Marketing 06:46 Common Marketing Mistakes and Misconceptions 12:31 Building an Effective Marketing Plan 19:53 Tracking and Analyzing Marketing Data 22:49 The Role of AI in Modern Marketing 24:16 Understanding the Role of Chat GPT as an Intern 25:04 The Importance of Prompt Engineering 26:51 Effective Use of AI in Content Creation 28:56 Budgeting and Cost Structures for Fractional CMOs 31:57 Comprehensive Marketing Strategies Beyond Websites 35:16 Book Review: The Revenue Growth Habit 38:19 Common Misconceptions About Fractional CMOs 41:55 The Importance of Data-Driven Decisions Resources mentioned in this episode: The Revenue Growth Habit by Alex Goldfayn Connect with Angelo here: Twitter LinkedIn http://www.craftmarketingandbranding.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode, I'm joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing.  Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website design, social media, and PPC campaigns. The conversation also explores the evolving role of fractional CMOs, the misconceptions around their services, and how tactics must follow strategic vision.  The episode includes discussions on integrating AI in marketing, the significance of consistent and clear messaging, and the importance of tracking data to drive marketing decisions.  Angelo gives listeners actionable tips on: 00:00 Intro 01:31 Understanding the Role of a Fractional CMO 04:09 The Importance of Strategy in Marketing 06:46 Common Marketing Mistakes and Misconceptions 12:31 Building an Effective Marketing Plan 19:53 Tracking and Analyzing Marketing Data 22:49 The Role of AI in Modern Marketing 24:16 Understanding the Role of Chat GPT as an Intern 25:04 The Importance of Prompt Engineering 26:51 Effective Use of AI in Content Creation 28:56 Budgeting and Cost Structures for Fractional CMOs 31:57 Comprehensive Marketing Strategies Beyond Websites 35:16 Book Review: The Revenue Growth Habit 38:19 Common Misconceptions About Fractional CMOs 41:55 The Importance of Data-Driven Decisions Resources mentioned in this episode: The Revenue Growth Habit by Alex Goldfayn Connect with Angelo here: Twitter LinkedIn http://www.craftmarketingandbranding.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

In this episode of the Duct Tape Marketing Podcast, I interview(ed) Angelo Ponzi. This week, we´re going to be re-gifting you your favorite episodes! Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft, focuses on three strategic pillars for success: Insights, Brand, and Plan. These pillars are to develop effective and efficient programs for building enduring brands and sustainable business growth. Key Takeaway: Fractional CMOs, besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges. Angelo highlights the importance of balancing new business endeavors with client service when operating one's agency. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities. More About Angelo Ponzi: Connect with Angelo on LinkedIn - https://www.linkedin.com/in/angeloponzi/ Angelo's website - https://www.craftmarketingandbranding.com/ Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836. Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Angelo Ponzi is a marketing and branding strategist with 25+ years of agency, client-side, and consulting experience. Angelo works with small to enterprise companies as their fractional Chief Marketing Officer to define market opportunities, develop competitive profiles, audience personas, brand realignment, and strategies to the integrated marketing plans that help businesses compete in an ever-changing marketplace. Through his company, Craft, he focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.   With intriguing revelations and tactical maneuvers, this podcast will have you riveted, eager for more wisdom to drive your business triumphs.    Here are the great points that we talked about:    Uncover the branding and marketing strategies that will elevate your coaching enterprise to the next level. Leverage the strength of thorough investigation to craft a distinctive brand that not only differentiates you from rivals but also strikes a chord with your desired audience. Discover ways to distinguish yourself in the competitive coaching landscape and develop your distinctive value proposition. Hone your skills in developing consistent and compelling communication that effectively grabs the attention of your target clientele. Delve into the strength of building connections and positioning yourself as an intellectual leader to establish your standing as a top-tier coach in your industry.   Get connected with Angelo Ponzi:   Website: www.craftmarketingandbranding.com Email: aponzi@craftsmail.com LinkedIn: https://www.linkedin.com/in/angeloponzi/ Craft (Facebook): https://www.facebook.com/craftmarketingarchitects    Get connected with Cheryl Thacker:  Website: https://successfulcoaches.com/ Instagram: https://www.instagram.com/coachcherylthacker/ SCHEDULE YOUR PODCAST INTERVIEW HERE: https://successfulcoaches.coachesconsole.com/calendar/podcast

In this episode of the Duct Tape Marketing Podcast, I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. He explains how Fractional CMOs besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges.  More About Angelo Ponzi: Connect with Angelo on LinkedIn. Angelo's website.  Get Your Free AI Prompts To Build A Marketing Strategy: Download now Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest in this episode is Angelo Ponzi, the brilliant mind behind Craft, an agency specializing in consulting, fractional marketing, and leadership services for small to medium-sized businesses. Join us as we delve into the world of brand building, discussing the strategies and tactics that have helped Craft create enduring brands in today's competitive landscape. Angelo shares his insights, expertise, and valuable tips for entrepreneurs and marketers looking to make their mark in the industry. This exciting conversation will inspire and empower you to take your brand to new heights. https://www.craftmarketingandbranding.com/ The Yakking Show is brought to you by Peter Wright & Kathleen Beauvais contact us to be a guest on our show. https://TheYakkingShow.com   peter@theyakkingshow.com    kathleen@theyakkingshow.com Timeline 01:24                     Marketing mistakes in Recessionary times 04:00                     Strategy vs tactics 05:50                     What is a fractional CMO 08:40                     Start with the data 10:55                     Qualatitive & quantitative studies 12:00                     How Angelo works 16:40                     Navigating the corporate culture 18:25                     AI 20:40                     New tools 22:00                     Angelo's story 28:00                     Success Secrets 32:32                     Contact Angelo Here are some of the tools we use to produce this podcast. Hostgator for website hosting. Podbean for podcast hosting Airtable for organizing our guest bookings and automations.   Clicking on some links on this site will let you buy products and services which may result in us receiving a commission, however, it will not affect the price you pay.  

Our guest today is Angelo Ponzi. Angelo is an experienced, dynamic strategist for growth. He looks at businesses wholistically and strategically looking at the moving parts that need to be thought through so you can design a successful marketing and sales program. Angelo is a marketing and branding strategist with 25+ years of agency, client-side, and consulting experience. He has worked with small to enterprise companies as their fractional Chief Marketing Officer to define market opportunities, develop competitive profiles, audience personas, brand realignment, and strategies to integrated marketing plans that help businesses compete in an ever-changing marketplace.  Through his company, Craft, he focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth. After listening to today's episode, visit Angelo's website to learn more.  

Craft Marketing Architects' Founder and Fractional CMO, Angelo Ponzi, talks about the technology behind competitive intelligence and marketing. Knowing your competition and consistently checking on the marketplace are vital to marketing success. However, growth is the ultimate aim for businesses. Today, Angelo takes a look at marketing as a growth engine. Show NotesConnect With:Angelo Ponzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craft Marketing Architects' Founder and Fractional CMO, Angelo Ponzi, talks about the technology behind competitive intelligence and marketing. Knowing your competition and consistently checking on the marketplace are vital to marketing success. However, growth is the ultimate aim for businesses. Today, Angelo takes a look at marketing as a growth engine. Show NotesConnect With:Angelo Ponzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angelo Ponzi, Founder and Fractional CMO of Craft Marketing Architects, discusses competitive intelligence and data collection. Staying up to date with your competitors is just as important as staying up to date with consumers. Being in the know leads to better business decisions. Today, Angelo describes the process of developing a competitive intelligence program. Show NotesConnect With:Angelo Ponzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angelo Ponzi, Founder and Fractional CMO of Craft Marketing Architects, discusses competitive intelligence and data collection. Staying up to date with your competitors is just as important as staying up to date with consumers. Being in the know leads to better business decisions. Today, Angelo describes the process of developing a competitive intelligence program. Show NotesConnect With:Angelo Ponzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange, talking to your perceived competitors can help improve your marketing business. Afterall, you have to know what is already out there to know what you should be offering. Today, Angelo talks about determining your brand differentiators. Show NotesConnect With:Angelo Ponzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange, talking to your perceived competitors can help improve your marketing business. Afterall, you have to know what is already out there to know what you should be offering. Today, Angelo talks about determining your brand differentiators. Show NotesConnect With:Angelo Ponzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Flow Working the Entrepreneur's Podcast, I sat down and talked with marketing research specialist Angelo Ponzi. We talked about why, how, and when you should do market research so you can always keep on the pulse of what your customers really want. Understanding how to get your product or service to market in a way that will get you the biggest bang for your buck is how Angelo spends his time. During our chat, Angelo shared with me that many people skip the research part of marketing thinking that the idea itself is enough to get a product or service sold. One thing Angelo shared with me is that just talking to customers is the simplest way to get an idea of what is and isn't working. He shared, "...just talk to your current customers, or more importantly, talk to some of the customers you've lost. Try to understand, why did they stop working with you? Or why? You know, was it a product or service, I had a client had a great product, but they were losing business. And what we found out is there had some customer service issues. So people in that department were frankly taking people off and in the their brand promise of you know, we can do this for you as falling short." Get out there and start asking people who have, haven't, or maybe even just don't know about your product yet. You'll learn loads and your marketing will be even more effective in the long run. Do you need some help with marketing research to hone in on your perfect client? Tap a link below to get connected to Angelo to learn more. Learn More: https://www.craftmarketingarchitects.com/ Connect to Angelo: https://www.linkedin.com/in/angeloponzi/ Are you an entrepreneur with a message to share with other business owners? Tap the link to schedule your complimentary podcast appearance right here on Flow Working The Entrepreneur's Podcast. https://calendly.com/megandenaeanderson/flow-interview

Thought Leader Interview -  Doug and Angelo spoke about the strategic and analytical side of marketing. Marketing is an interesting task. On one side, you have to be creative, while on the other side you have to be very analytical and strategic. The plans should include your tactical implementations to help you achieve your long-term business and growth strategies. Learn more at https: https://www.craftmarketingarchitects.com Doug's business specializes in partnering with companies and non-profits to create value and capture cost savings without layoffs to fund growth and strengthen financial results.  You can find out more at http://www.terminalvalue.biz ( www.TerminalValue.biz) You can find the audio podcast feed athttp://www.terminalvaluepodcast.com ( www.TerminalValuePodcast.com) You can find the video podcast feed athttp://www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg ( www.youtube.com/channel/UCV5a4QbT-dXhpgb-8HJHdGg) Schedule time with Doug to talk about your business athttp://www.meetdoug.biz ( www.MeetDoug.Biz)

Craft Marketing Architects' Founder and Fractional CMO, Angelo Ponzi, talks about the technology behind competitive intelligence and marketing. Knowing your competition and consistently checking on the marketplace are vital to marketing success. However, growth is the ultimate aim for businesses. Today, Angelo takes a look at marketing as a growth engine. Show NotesConnect With:Angelo Ponzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craft Marketing Architects' Founder and Fractional CMO, Angelo Ponzi, talks about the technology behind competitive intelligence and marketing. Knowing your competition and consistently checking on the marketplace are vital to marketing success. However, growth is the ultimate aim for businesses. Today, Angelo takes a look at marketing as a growth engine. Show NotesConnect With:Angelo Ponzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angelo Ponzi, Founder and Fractional CMO of Craft Marketing Architects, discusses competitive intelligence and data collection. Staying up to date with your competitors is just as important as staying up to date with consumers. Being in the know leads to better business decisions. Today, Angelo describes the process of developing a competitive intelligence program. Show NotesConnect With:Angelo Ponzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angelo Ponzi, Founder and Fractional CMO of Craft Marketing Architects, discusses competitive intelligence and data collection. Staying up to date with your competitors is just as important as staying up to date with consumers. Being in the know leads to better business decisions. Today, Angelo describes the process of developing a competitive intelligence program. Show NotesConnect With:Angelo Ponzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange, talking to your perceived competitors can help improve your marketing business. Afterall, you have to know what is already out there to know what you should be offering. Today, Angelo talks about determining your brand differentiators. Show NotesConnect With:Angelo Ponzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange, talking to your perceived competitors can help improve your marketing business. Afterall, you have to know what is already out there to know what you should be offering. Today, Angelo talks about determining your brand differentiators. Show NotesConnect With:Angelo Ponzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Show Notes: https://www.MarkGraban.com/mistake120 My guest for Episode #120 of the My Favorite Mistake podcast is Angelo Ponzi, Founder / President of the Ponzi Group (now called Craft Marketing Architects). Angelo is a fractional CMO, business advisor, marketing architect, keynote speaker, and author. He's also host of the podcast called Business Growth Cafe. In today's episode, Angelo shares his “favorite mistake” story about not doing his due diligence when he started a film production company that failed in eight months – and what he learned from this that helped him when he tried again. We also talk about the elephant in the room — his last name and the name of his firm. We talk about that story and other topics including: What does it mean to be a marketing architect? Mistakes in understanding customers? Marketing mistakes that you see and help people avoid? I love wine… can you tell us about the work you did with a wine brand to boost demand and sales? The importance of testing ideas and marketing efforts --- Support this podcast: https://anchor.fm/favorite-mistake/support

Supply Chain consultant Richard Montellano, the founder of RAM Supply Chain Inc., joins me, Angelo Ponzi, on the Business Growth Cafe podcast to discuss current supply chain issues and their impact on businesses in the US and worldwide.

Glenn Gow, CEO Therapist joins me, Angelo Ponzi, at the Business Growth Cafe to discuss the many challenges and decisions facing CEOs and the steps they can take to become better leaders. Having been a CEO, leading his own company for 25 years, and working with brands such as Microsoft, Facebook, Google, and Apple, Glenn brings a unique perspective having been a CEO to help CEOs.

You screwed up. Made a bad decision. Now if you're human, this has happened to you.  It's inevitable. Whether you're an employee or business leader it has happened. And, I'm sure it has happened in your personal life as well. The question is, how do you deal with this bad decision? And, what do you do about it?  One of the questions you need to consider with any bad decision is what are the unintended consequences?   Join me, Angelo Ponzi, at the Business Growth Cafe as I explore this topic and offer up some ideas and steps you can take to deal with a "Bad Decision."

Angelo Ponzi works with startups to middle-market companies to build their brand story, conducting market research and creating long-term strategic plans, Angelo is the host of Business Growth Cafe podcast Angelo Ponzi website: https://www.theponzigroup.com/ For top tips and more resources pls go here for show notes: https://successgrid.net/sg50/ Join the SuccessGrid Insiders Group: https://www.facebook.com/groups/successgridinsiders Sponsors: There Are Just Six Tools You Need to Launch, Grow & Scale Your Online Business — And Systeme.io Have Them All, Funnel and website builder, Email marketing, Memberships, Marketing Automations and Affiliate Program Management. Click here to start for Free. https://successgrid.net/systeme “If you love this show, please leave a review. Go to RateThisPodcast.com/successgrid and follow the simple instructions.”

Join me, Angelo Ponzi, and my guest, Andy Peters, Founder and Managing Partner at AAKEN Business Brokerage. Andy and his team are engaged when a business struggles and needs a fresh perspective, change directions, or someone to make the hard choices. In addition, they are brought in when an owner wants or needs to prepare to sell or is ready to sell now. As a consultant, fractional or interim CEO, and COO, Andy, I explore the value and perspective a consultant brings to a business in helping them achieve their goals.  Want to explore and learn more about how Andy can help your business? You can reach him at andy@aakeninc.com or visit his website: https://aakeninc.com

Joanie has a conversation with Angelo Ponzi, a marketing architect at The Ponzi Group. Angelo has more than 25 years of marketing experience in and outside of companies in industries ranging from semiconductors to financial to restaurants to beverage to ice cream. As a fractional Chief Marketing Officer (and marketing nerd!) he helps define market … Continue reading Angelo Ponzi: Strategic Conversations About Marketing →

Angelo Ponzi has amassed 25+ years of client-side, agency, and consulting experience in diverse industries - semiconductors to financial to ice cream. He focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable and profitable business growth. On today's show, he shares his insights on why you must know your customer intimately, and how to go about it. Learn more: http://www.theponzigroup.com/ Listen to his podcast: https://www.businessgrowthcafe.com Get Alex's new book THE PODCAST OPTION. Click here. RATE THIS PODCAST here. WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/alex-greenwood1/message

 Today on the show we have Angelo,  a marketing guy based in California. We talk about the different tips tricks and trends in marketing.  Website: www.theponzigroup.com Podcast: www.businessgrowthcafe.com LinkedIn: https://www.linkedin.com/in/angeloponzi/ YouTube: https://www.youtube.com/channel/UCHdLKsy9H-VAhEdyXurlQJA Twitter: https://twitter.com/AngeloPonzi15 Facebook: https://www.facebook.com/theponzigroup Support the show (https://www.patreon.com/The_Josh_Bolton_Show)

Be honest with yourself. Have you ever been the person who interrupts or feels the need to take over a conversation? Not really listening and just waiting for the opportunity to grab hold of the conversation and interject what's on your mind?  Is that a conversation? What is the cost of not being a good listener?  Mistakes at work, family issues, losing friends? Good, active listening is a soft skill you need to develop, as it's essential in your life's every aspect. Join me, Angelo Ponzi, at the Business Growth Café this week as we explore the dos and don'ts of being a good listener.

Welcome to another episode of Explode Your Expert Biz Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world. We have created the Ultimate Publicity Bundle where you will get access to: A Curated Database Of 500+ Media Publications That Are Looking For Speakers 100+ Podcasts looking for guests. My templates on how to connect with journalists. My follow up framework to maximise every single speaking opportunity you have. All of this for only £29,99 for a limited period of time. Click here to download. http://bit.ly/publicity-bundle-podcast Today I have the pleasure to Interview Angelo Ponzi Angelo provide consulting, interim and fractional marketing services focusing on the strategic and analytical side of marketing, taking a holistic approach to drive business growth. Consider Marketing Architect, using research to gather the necessary insights from customers/prospects, competitors, and the market, to develop fact-based approaches to building effective and efficient plans. In this episode, we talk about: Importance of a strategic first approach, customer-centricity and investing time on your business, not just in it Connect with Angelo Ponzi Website www.theponzigroup.com www.businessgrowthcafe.com To become a GTeX Member, Apply here: https://gtex.events/call ----- To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/ ------- Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST. http://bit.ly/expert-biz-checklist-podcast Also, make sure you subscribe to the podcast so you don’t miss any other episode. If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox. --- Send in a voice message: https://anchor.fm/explode/message

Angelo PonziFounder At The Ponzi Group Website Address: www.theponzigroup.comOn “Marketing Champions,” our host speaks with experts within the marketing community. This week Lee Goff sits down with Angelo Ponzi from The Ponzi Group.AngeloPonzi provides consulting, interim, and fractional marketing and leadership services for small to medium size companies in the $5 – $75 million range with a focus on the strategic and analytical side of marketing, taking a holistic approach to drive business growth.To learn more check out www.theponzigroup.com.BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and FreeWheel may require contracts, BluHorn remains a cost-effective solution with no contract requirements. Enjoy a 14-day risk-free trial of BluHorn Media Buying software today at BluHorn.com.

Returning guest Angelo Ponzi, founder of the Ponzi Group joined Ric on LinkedIn to discuss what companies are doing to gain market share during the COVID-19 pandemic.

Welcome to Episode 213 of the Yeukai Business Show. In this episode, Angelo Ponzi and I discuss critical questions every business owner should ask about marketing strategies that propel business growth. So if you want to understand how to optimize your targeting opportunities, create a unique proposition for your business, and gain success with holistic marketing approach, tune in now! In this episode, you'll discover: The importance of hiring and working with the right peopleThe value of understanding your most profitable income streamHow to make your business a 'PEOPLE' business About Ponzi Angelo Ponzi is an expert in holistic marketing whose accomplishments include but are not limited to: Proven executive-level strategist, visionary and thought leader with practical, hands-on experience in marketing, branding, advertising, research and sales25+ years of experience in a senior leadership role in marketing, sales and businessClient engagement expert and skilled practitioner in a wide range of specialties to sustainable business growth: B2B and B2C, Branding, Messaging and PositioningCompetitive and Business Analyst, Digital Strategist, and Market Research Expert More Information Learn more about how you can improve your results with holistic marketing with https://www.theponzigroup.com/ponzi Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode on understand how to grow your business with holistic marketing approach, please share it with your friends by using the social media buttons you see at the bottom of the post. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Yeukai Business Show!" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Please leave a review HERE 'Til next episode!

Regardless of the size or stage of your company, your marketing strategy has a lot to do with your success or failure.  During this episode of Startup Hustle, Matt DeCoursey has a conversation with Angelo Ponzi, a brand consultant, and fractional Chief Marketing Officer to a whole list of well-known companies.  Make sure that HOPE isn't your strategy and dive right into this episode.   This episode is sponsored by, Full Scale: https://fullscale.io/   Leave us a video message: https://app.videopeel.com/kctqvmc7   Follow us on Instagram: https://www.instagram.com/startuphustlepodcast/   Find Startup Hustle on Facebook: https://www.facebook.com/startuphustlexyz/   Visit Our YouTube Channel https://www.youtube.com/channel/UCDXy14X95mzCpGSHyDvvoVg   Suggest a Guest: https://fullscale.io/contact-us/     Learn more about:   The Ponzi Group www.theponzigroup.com   Full Scale: https://fullscale.io/ See omnystudio.com/listener for privacy information.

As marketers, we know how to talk about our product or service, but do we know how all of this is articulated from the voice of the customer?  A Marketing Leader, Business Advisor, Keynote Speaker, Fractional CMO, Podcast Host of the Business Growth Cafe, and Founder & President of The Ponzi Group, Angelo Ponzi, cautions marketers from relying too much on the data and their own expertise instead of listening to the needs of the customer right from the source.   Takeaways: Understand the voice of the customer by talking to your buyers. When you do not get it straight from the source, there is more of a chance that personal bias can get in the way. Before making your next update in marketing, whether it is the website or a new piece of collateral, take the time to think through what you are doing. Ask, who is the audience and what is the goal? “Marketing is an investment in your future, not just an expense...it's a growth engine.” - Angelo Ponzi Be sure to form relationships with multiple people at your clients' businesses. If a single point of contact leaves, you will still have quality connections at the company. Focus your efforts. Do not try to do too many things at once, or else you will not be able to do anything well. Career Advice - Don't be so stubborn, listen and accept advice.   Links: LinkedIn: https://www.linkedin.com/in/angeloponzi/ Twitter: https://twitter.com/AngeloPonzi15 The Ponzi Group: https://www.theponzigroup.com/ Lessons Learned: https://www.theponzigroup.com/post/lessons-learned Business Growth Cafe Podcast: https://www.theponzigroup.com/podcast YouTube Channel: https://www.youtube.com/user/aponzi08   Busted Myths: Businesses do not need to talk to their customers to understand their needs because they have data and their own expertise. - Teams need to talk to their customers to hear about their needs straight from the source. There is too much bias that can happen when teams make decisions on behalf of the customer without asking their buyers about it. A marketing silver bullet will solve all of your problems. - Marketing is not just about one thing, it takes the integration of many components working together to create growth.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/It6tOUSB6fc

Marcia talk with fellow strategist Angelo Ponzi about putting together a Marketing Strategy (ie: the plan) before you can build out the tactics such as website or collateral.   Angelo is a 25+ year experienced Fractional Chief Marketing Officer for small businesses. He's also the host of Business Growth Cafe Podcast where he focuses on small business growth. You can reach Angelo at https://www.linkedin.com/in/angeloponzi/  Don't want to go at it alone? (and you shouldn't) Book a business planning call. http://bit.ly/BellaCall.   Marcia will help you to move forward with a plan. Want Marcia's new book: BIG Profit Secrets-Exposed? Order it here:  http://bit.ly/BigProfitSecrets 

How to Navigate Today while Planning for Tomorrow is on everyone's mind, especially business leaders. Listen in as me, Angelo Ponzi, Fractional CMO, Rich Cocuzzo, Fractional Revenue Officer and JJ Richa, Fractional Operations Officer discuss critical elements to surviving and thriving in these uncertain times. We three, make up the leadership of a collective of C-Suite executives called, P4 Collective. Listen as we discuss a holistic approach to address the issues and challenges facing businesses as a result of the actions taken to mitigate the Corona Virus. Join us on April 7th, 12 - 1 PM for a webinar dedicated to this topic.  Visit https://meetinglab.zoho.com/meeting/register?sessionId=1080300517 to register

How to Navigate Today while Planning for Tomorrow is on everyone's mind, especially business leaders. Listen in as me, Angelo Ponzi, Fractional CMO, Rich Cocuzzo, Fractional Revenue Officer and JJ Richa, Fractional Operations Officer discuss critical elements to surviving and thriving in these uncertain times. We three, make up the leadership of a collective of C-Suite executives called, P4 Collective. Listen as we discuss a holistic approach to address the issues and challenges facing businesses as a result of the actions taken to mitigate the Corona Virus. Join us on April 7th, 12 - 1 PM for a webinar dedicated to this topic.  Visit https://meetinglab.zoho.com/meeting/register?sessionId=1080300517 to register

 Join me, Angelo Ponzi and my guest, Stacy N. Benda, CEO of Apollonian Accounting & Business Services as we explore strategies to help you to understand the story your business financials are telling you.

 Join me, Angelo Ponzi and my guest, Stacy N. Benda, CEO of Apollonian Accounting & Business Services as we explore strategies to help you to understand the story your business financials are telling you.

In a crowded and competitive marketplace, the voice of a customer is crucial. Their opinion matters and will essentially make or break a new product launch. Being able to understand and pinpoint the needs of... The post 024 – How to Find Out What Your Customers Will Buy with Angelo Ponzi appeared first on Learn to Win | The Scrimmage Podcast.

Adam Torres interviews Angelo Ponzi Founder & President at The Ponzi Group in this episode. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast: https://www.moneymatterstoptips.com/podcastguest --- Support this podcast: https://anchor.fm/moneymatters/support

Today we welcome a phenomenal guest, Angelo Ponzi, onto the show. Angelo has had a varied career and now works as a fractional Chief Marketing Officer. We kick off this episode by discussing what this fascinating role entails. We also learn from Angelo why it is crucial to be able to leverage your strengths and weaknesses and how to make the most of them. Angelo walks us through the importance of guiding your audience, particularly customers, through content in 2020. He believes that personalization is one of the most important aspects of branding and will only continue to rise in prominence.

HR expert LeiLani E. Quiray, SPHR and the legal team of Ford & Diulio, Brendan Ford and Kristopher Diulio, answer questions and call-ins from those it might impact the most. Join me, Angelo Ponzi, at the Business Growth Cafe to hear a breakdown of the new law and guidance on how to navigate it to protect your business.

In this episode, we have Angelo Ponzi, Fractional Chief Marketing Officer at The Ponzi Group, working with SMEs turning over $3m up to $100m but will also consider high growth startups. Angelo is an experienced consultant, agency executive/owner and client-side marketeer. Listen to Angelo's words of wisdom on delivering marketing, sales and business success, interviewed by Lena Benjamin, founder of Empower Business Club and Empower Business Show. Read the podcast blog posts at lenabenjamin.com/author/empower-business-show --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/empower-business/message

I am a vodka drinker. Or rather I was. And now, thanks to my guest, I drink a Rye Whiskey brand out of Baltimore Maryland called Sagamore Spirit. Join me, Angelo Ponzi, at the Business Growth Cafe for my in-depth interview with Brian Treacy, President of Sagamore Spirit, where we discuss the emergence of Maryland Style Rye Whiskey and the growth of the Sagamore brand across the US... one sip, one bottle at a time. Oh, we also do a little taste testing too!

Many companies simply lack the experience of working with the various social media platforms and/or lack a strategy and process to manage the daily activities required of their social efforts. What’s the solution? Neal Schaffer, Social Media Expert and Social Media Agency owner, joined me, Angelo Ponzi fractional CMO and your host at the Business Growth Cafe today to explore the impact social media can have and suggestions on ways to make it efficient and effective for your business.

We hear so much about the issues with hiring the right people, especially senior management.  Yet, finding the right people continues to be a challenge. This week at the Cafe, Josh Walters, President of Admerge joined me, your host, Angelo Ponzi to share his data-driven and scientific approach to hiring, as well as his insights on running his own small business.  

Content is king, especially when it comes to digital marketing. So how can you use that content to target your customers (prospects) to generate leads and sales? Angelo Ponzi of the Ponzi Group and Steve Pitchford of Search Optimizers joined us on the Critical Mass Radio Show to tell us how to utilize a fun and interactive approach to leave a digital footprint.

In episode 375 of the Get Published Podcast, Host and 15-Time Bestselling Author Paul G. Brodie interviews Angelo Ponzi about his author journey and the book writing process with his first book. Find out more about our Publishing Services at www.GetPublishedPodcast.com

We are talking today about the importance of keeping your people informed about what hiring is taking place and allowing your people to become brand ambassadors! The benefits of keeping your people informed are tremendous as employee referrals harness the highest ROI. Reduce time to hire (55%), Cost of Hire ($3k), improve the quality of hire by 88% and increase retention @45% (after two years). This all starts with continually marketing internally first, then expanding outward! Today’s Quote: "Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been."  - Tom Stewart Guest Bio: Angelo Ponzi is the Founder & President of The Ponzi Group. He is a marketing and branding strategist that works with small to middle-market companies as their fractional Chief Marketing Officer in defining market opportunities, developing competitive profiles, audience personas, brand realignment, and strategies, to strategic, integrated marketing plans that help businesses compete in an ever-changing marketplace.   He focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.  Angelo is also the host of the radio show/Podcast, Business Growth Café. Show Highlights:  Employment Marketing What is it? Why is it important How to Structure a solid marketing campaign   What is Employment Marketing? Promotion of the company’s mission, values, products/services to its own employees Why is it important? Improve employee engagement Problem What are the challenges facing today In most companies, this is non-existant Marketing is left up to recruiting When it comes to marketing, companies focus externally and do not educate everyone internally.  Internal marketing  Creating brand ambassadors for hiring  Everyone has a role in marketing, and need to get involved in what is happening. Get everyone to embrace what they are doing.  Huge risk of alienating potential hires because they do not know how to market the company. Internal communication, internal operations, functionality  Avoid potential issues Who’s responsibility is it? C-suite & Marketing Recruiting Rick’s Input: Internal referrals are your strongest source of talent Informed employees are continually on the lookout Required Talent Acquisition & Marketing collaboration Cultivate a referral program Brand messages reached 561% further when shared by employees vs the same messages shared via official brand social channels (Source: MSLGroup) Content shared by employees receives 8x more engagement than content shared by brand channels Ingredients for good candidate Experience How to deploy an internal marketing program Set up a monthly meeting- internal chat or social platform to Get information to everyone Make the messaging visible as possible Internal email Exposure to marketing materials Educate employees on how the work they do fits into the overall business to build a better understanding of their contributions. Steps for executing a plan - Process Conduct an internal survey to better understand the level of knowledge   Develop an internal marketing plan, similar as you would for external marketing Empower an individual to be the internal marketing champion...not just an additional duty, but true responsibility with KPI’s Rick’s two cents Align recruiting & marketing Cultivate a referral initiative Encourage promotion through social channels (Gamify) Key Takeaways: Incorporate information about the company, markets and brand into the on boarding process Update employees at least once a quarter, if not monthly on any changes that can impact their jobs and/or give them the ability to talk about the company beyond their function Make sure employees are marketed to first, so they are aware of campaigns prior to the external marketing activities. This builds loyalty and inclusiveness among the staff. 

From Accountant to a controller to president to consultant and business owner, join me, Angelo Ponzi your host and fractional CMO and Ken LaCroix, CEO and Fractional CFO, of Insightful Partners for a discussion about the journey to launch your own business as a consultant and the role technology, plays in delivering actionable insights to business financials. Understanding your company’s financial data across departments to give you the relevant and actionable information you need to keep your business growing, achieving goals, and executing strategy.

What do Honda, Subaru, Volvo, Mack Trucks, Airstream, Zoox, Embraer Executive Jets, Eddie Bauer, Ford, Levis, Samsonite, SkyLabs, and Set Design Illustrations for multiple Katy Perry videos have in common?  Designs by Brian Thompson. A leader in recognizing new areas for product development, emerging trends in design and technology, Bryan has extensive experience developing and executing brand visions for companies that range from globally recognized household-name brands, to newly established brands.  Bryan Thompson joins me Angelo Ponzi at the Business Growth Café this week as we take a ride on the road to building a successful design business.

Adam Miller, CEO of Vibrant Software joined me, your host Angelo Ponzi to discuss how Artificial Intelligence and Machine Learning can impact on the growth of your business. 

Angelo Ponzi Founder and President at The Ponzi Group is interviewed in this episode. As a fractional CMO, Angelo dedicates his time to working with company management as an unbiased voice in developing detailed competitive profiles, audience personas, defining market opportunities, brand realignment and strategies, to strategic, integrated marketing and communications plans that help companies compete in an ever changing market. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. Apply to become a featured co-author in one of Adam's upcoming books: https://www.moneymatterstoptips.com/coauthor --- Support this podcast: https://anchor.fm/moneymatters/support

We all want to achieve work/life balance.  And, it’s easier said than done. Joining me, Angelo Ponzi at the Business Growth Café for a truly interesting conversation is Chrissy Eblin, Founder and CEO of Carefree Concierge to discuss how to get more time back in your day to focus on your business and other important things in your life. Subscribe today at businessgrowthcafe.com or your favorite podcasting platform, and tune in LIVE on Tuesday, June 25th at 12:30 PM PST at octalkradio.net.

Charles Antis, Founder and CEO of Antis Roofing and Waterproofing joined me, your host Angelo Ponzi to discuss Corporate Social Responsibility and what ignites his passion and contributes to his success. Listen in as we set a goal of creating a better world to live in and the role businesses need to play. 

Charles Antis, Founder and CEO of Antis Roofing and Waterproofing joined me, your host Angelo Ponzi to discuss Corporate Social Responsibility and what ignites his passion and contributes to his success. Listen in as we set a goal of creating a better world to live in and the role businesses need to play. 

Lauren Feehrer, Founder and President at LoyaltyCraft Consulting joins me, your host, CMO and Brand Strategist, Angelo Ponzi at the Business Growth Café to discuss the importance of developing these key, strategic tools to help you become more competitive and develop sustainable growth for your business.

Cary Potter, Chief Valuation Officer of Deal Valuation joined me, Angelo Ponzi at the Business Growth Café, where we discussed the good, bad and ugly truths about selling your business and the steps you can take to prepare yourself for a higher valuation.

CEO and co-founder of Pedego Electric Bikes joined me, Angelo Ponzi, at the Business Growth Café to discuss how he helped transform a lifelong love of bicycles and a dislike of hills and headwinds into the #1 electric bike brand.

 JJ Richa, CEO of Business Vision Advisory and me, Angelo Ponzi your host at the Business Growth Café and fractional CMO, discuss how business owners early on in their company’s growth need to focus on building their valuation and the establishing the foundation of planning their exit strategies.

To build a success-driven culture for your business and your employees you need the tools to measure the impact of each employee’s contribution to the success of your business.  And, compensation and performance practices for small, high-growth and mid-size companies is a necessity for today’s workforce. Join me, Angelo Ponzi and Tim Silvera, President of Optimum Comp Advantage at the Business Growth Café to explore the value and benefit of performance-based compensation strategies for both the company and employee. 

In thinking about growing your business, what keeps you up at night? Sales? Marketing, your employees? The needs and expectations of your customers? Finance? Or, maybe it’s all of these! Planning for growth is easy, it’s the implementation that’s the hard part. And, sticking to the plan is even harder. In this episode of Business Growth Cafe, Angelo Ponzi discussed ideas keep your business moving in the right direction.

Fractional services is one of the most interesting and potentially exploding models in the next 10-20 years. How can we get immersed in the client and get buy-in if we're not working with them 100% of the time? How do we take a more collaborative approach as we sell ideas and strategic advice up the line to the rest of the C-suite and sometimes down the line to the people we are supervising? What would make the fractional service model easier to deliver and easier on the expert at the center of it?

2019 is here! What's your game plan to lead yourself/your team towards a winning year? Join Angelo Ponzi of The Ponzi Group and Rich Cocuzzo of Sales Velocity Advisors to learn how you can make the most of 2019 for you and your firm.

How do you determine the health of your brand? Angelo Ponzi went on the air to provide an in-depth look at the importance of "living it" every day, and keeping your finger on your brand’s pulse to make sure it stays healthy and keeps beating. While you may think your brand is doing well, i.e. sales are up, it is crucial to receive feedback from those who interact with your brand, both internally and externally. Don’t assume just because you’re putting your story out there, everyone truly knows and understands it. 

Delivering marketing, sales and business success-- Angelo Ponzi helps clients see proven results with his work. Not only does he offer practical solutions, but also effecient solutions. He joins us to discuss his work and how CEOs can benefit from it.

Angelo Ponzi, founder of Strategic Market Intelligence joined us in the studio as our 800th guest of the Critical Mass Radio Show. Angelo shared with our audiences how to use social media platforms and engage target audiences to market a brand.