IT and Cybersecurity news geared towards people involved in the IT industry including vendors, VARs, MSPs, MSSPs, SOCs, NOCs, Resellers, and other industry professionals. Our topics cover industry news, partner programs, cybersecurity, AI and more.
Send us a textFraud fatigue sets in even as Canadians face more personalized scams.Geoff Morton, Senior Director, Fraud Strategy at RBC, discussed new poll data about the rise in targeted scams and how Canadians are feeling about the steps they must take to help protect themselves against fraud. Geoff highlighted a shift in fraud strategies, where criminals are increasingly targeting clients directly rather than banks, prompting RBC to enhance its fraud detection capabilities through real-time technology. Despite a decrease in certain types of attacks, he emphasized the ongoing need for investment in security measures and the importance of user responsibility in safeguarding personal information.Geoff elaborated on the collaborative effort required to combat fraud, involving banks, telecommunication companies, and social media platforms. He pointed out the rise of crypto investment scams, which exploit the public's limited understanding of cryptocurrency and often use deceptive tactics, such as deep fakes, to lure victims. The conversation also touched on the emotional impact of scams, particularly romance scams that transition into crypto fraud, highlighting the psychological vulnerabilities that scammers exploit.A survey indicated that a large majority of Canadians feel that fraud attempts have increased, leading to a sense of “fraud fatigue.” While seniors are often viewed as the most vulnerable demographic, Geoff pointed out that fraud affects all age groups, necessitating robust fraud controls. The discussion underscored the importance of distinguishing between legitimate and fraudulent communications in the digital age.
Send us a textGuest: Marty Sprinzen, Founder and CEO of VantiqJulian and Marty explored current trends in AI, particularly generative AI, and its potential to automate processes in real-time. Marty emphasized Vantiq's mission to enhance disaster response by merging data from diverse sources, which can provide actionable recommendations to first responders during emergencies. The dialogue highlighted the critical role of technology in addressing the challenges posed by natural disasters.The conversation also touched on the dual nature of AI. Marty acknowledged the potential for AI to enhance productivity while cautioning against overhype. He talked about the implications of AI on the workforce, suggesting that while some jobs may diminish, new roles requiring creativity and adaptability will emerge. The need for proper guidelines in AI implementation was emphasized, particularly regarding cybersecurity risks associated with employees using AI without oversight.
Send us a textPresenters: Evgeniy Kharam, Cybersecurity Architect | Evangelist | Consultant | Advisor | Podcaster | Visionary | Speaker |Nim Nadarajah, C.CISO, Cyber Security, Compliance & Transformation Expert | Executive Board Member | Keynote Speaker Julian Lee, Publisher, Community Builder, Speaker, Channel Ecosystem Developer with a focus on cybersecurity, AI and Digital TransformationAdam Bennett, Co-Founder & CEO at SureStack CEO at Crosshair CyberThe Cybersecurity Defense Ecosystem aims to assist Managed Service Providers (MSPs) in becoming more cybersecurity-oriented amidst industry disruptions caused by AI and regulatory changes.The discussion focused on insights from the RSA conference, noting the necessity for strategic planning to navigate the multitude of vendors and sessions effectively. All acknowledged the value of networking opportunities and the importance of pre-planning to maximize engagement. Concerns were raised about the effectiveness of lead generation at conferences, with Nim sharing an anecdote about unrealistic expectations for leads. The group discussed the challenges of forming meaningful connections in crowded environments. The conversation shifted to the significance of identity in cybersecurity, emphasizing the need for organizations to secure both human and non-human identities and to establish clear policies governing AI usage.Evgeniy highlighted the importance of training employees on data sharing implications to enhance security awareness. Julian shared insights on productivity improvements achieved through basic AI applications, while Nim emphasized the challenges of training AI systems.Click here to watch previous episodes on Cybersecurity Defense Ecosystem
Send us a textManuj Aggarwal, Founder of TetraNoodle Technologies, addressed the growing interest in AI among Managed Service Providers (MSPs) and the urgency for them to adopt AI technologies. He shared his recent achievement of having a scientific paper on AI adoption accepted by the Mensa Foundation Journal, which aims to provide a structured approach based on real-world experiences.The conversation also delved into the transformative potential of AI in enhancing human intelligence and decision-making, particularly in healthcare. Manuj explained that AI could improve drug interaction analysis, potentially reducing adverse effects. He predicted a future where personalized medications are developed based on genetic information. He discussed the role of MSPs in implementing AI to improve efficiency, suggesting that creating a private AI tailored to their business strategies could automate routine tasks and enhance client services.See other interviews with TetraNoodle here
Send us a textSpecial Guest: Rich Dean, Senior Director of Product Management, SyncroRich talked about his role at Syncro, particularly in the context of the company's upcoming launch and its strategic shift towards becoming a Microsoft-centric independent software vendor (ISV).Rich also addressed the challenges faced by MSPs, particularly the need for modernization in Remote Monitoring and Management (RMM) and Professional Services Automation (PSA) tools. He spoke about the overwhelming number of tools that MSPs currently manage, which complicates operations and can lead to burnout. He highlighted the importance of adapting to evolving cybersecurity threats, especially in identity management, and acknowledged the transformative role of AI in the industry.He also detailed Syncro's initiatives, including the introduction of security baselines and a custom synchronization tool, which are designed to streamline user onboarding and improve security management.Click here for previous interviews with Syncro.
Send us a textRyan Devers, VP Product Strategy of J-SAS, discussed the challenges and opportunities for Managed Service Providers (MSPs) in Canada regarding compliance. He highlighted that many Canadian companies are not prioritizing compliance, presenting a significant opportunity for MSPs to educate their clients. He emphasized the flexibility of ProtechSuite in addressing various compliance frameworks, such as SOC 2 and ISO 27001, and its role in helping MSPs track improvements in their clients' cybersecurity posture. The importance of maintaining compliance year-round, particularly in relation to cyber insurance policies, was also underscored to ensure organizations can recover quickly and substantiate claims.Ryan elaborated on the capabilities of ProtechSuite, which aids MSPs in managing compliance effectively. The platform facilitates cybersecurity posture assessments, enabling MSPs to identify security gaps and track improvements. It also assists in cyber insurance compliance by documenting necessary controls and policies.
Send us a textPresenters: Evgeniy Kharam, Cybersecurity Architect | Evangelist | Consultant | Advisor | Podcaster | Visionary | Speaker |Nim Nadarajah, C.CISO, Cyber Security, Compliance & Transformation Expert | Executive Board Member | Keynote Speaker Julian Lee, Publisher, Community Builder, Speaker, Channel Ecosystem Developer with a focus on cybersecurity, AI and Digital TransformationThe Cybersecurity Defense Ecosystem aims to assist Managed Service Providers (MSPs) in becoming more cybersecurity-oriented amidst industry disruptions caused by AI and regulatory changes.Evgeniy shared insights from his book addressing communication barriers in the technology sector, particularly for MSSPs, while Nim introduced his book concept titled “Betrayal,” which explores the emotional complexities in relationships between MSSPs and their clients. The discussion also covered the evolving role of AI in cybersecurity, highlighting both its potential benefits and challenges. Nim raised concerns about the perceived value of AI-generated responses, stressing the need for a human touch in service delivery, while Evgeniy noted that AI can automate tasks but must not compromise service quality.The conversation shifted to the risks posed by insider threats and the vulnerabilities associated with third-party suppliers, with Nim citing that 75 to 85% of breaches occur through these channels. Evgeniy advocated for designing secure connections and implementing multiple layers of protection to prevent breaches. Julian reflected on the increasing complexity of cybersecurity since the pandemic, underscoring the necessity for robust security measures to safeguard against both internal and external threats.Click here to watch previous episodes on Cybersecurity Defense EcosystemTo learn more on Cybersecurity Defense Ecosystem, visit: https://cybersecuritydefenseecosystem.com/
Send us a textSpecial Guest: Dee Zepf, Chief Product Officer, SyncroIn this dicsussion, Dee talked about the evolving landscape of Remote Monitoring and Management (RMM) and its implications for Managed Service Providers (MSPs). She emphasized the critical juncture RMM is at, highlighting how MSPs are adapting their traditional tools to incorporate new solutions, particularly in light of advancements in AI. She addressed the complexities MSPs face, including the integration of cloud services, identity management, compliance, and cybersecurity.Dee noted that while routine tasks may decrease due to automation, the demand for skilled professionals capable of managing sophisticated systems and training AI will increase.
Send us a textSpecial Guest: Michael George, CEO, SyncroIn this interview, Michael discussed the industry's evolution/back and forth of platform vs. point solutions – how and why that has evolved over time and where it's heading. He talked about the profitability challenges faced by Managed Service Providers (MSPs), which typically range from 10-20%. He highlighted the increasing pressures on technicians due to compliance and cybersecurity issues, emphasizing their critical role in maintaining security, especially with the rise of remote work. He discussed the complexities faced by IT professionals and the potential consequences of lapses in IT support, using a recent incident involving a vendor's update failure as an example of the stakes involved.The conversation also covered the growing reliance on technology among MSPs and the need for streamlined platforms to enhance operational efficiency. Michael pointed out the overwhelming number of products MSPs manage, advocating for automation to alleviate repetitive tasks and improve technician engagement. He stressed the importance of integrating AI into cybersecurity measures, noting the significant risks small to medium businesses face from cyber threats.
Send us a textGuests: Likky Lavji and Beata JiravaThe conversation focused on the overwhelming challenges individuals face today, including economic pressures, with Likky emphasizing the importance of managing perceptions in a changing environment.Beata shared her personal journey from a communist upbringing to becoming a strategic consultant and founding the Integrity Wellness Clinic, which addresses mental health needs exacerbated by the pandemic. Likky recounted his experiences as a refugee and the impact of early bullying on his leadership style, advocating for a shift from fear-based to collaborative leadership. Both speakers highlighted the necessity of adopting an abundance mindset to navigate current economic challenges.The conversation also addressed the high-stress environment of the IT industry, with Likky discussing the hidden stresses intensified by the pandemic. He shared his personal health struggles, including strokes linked to stress, and urged a focus on controllable factors amidst uncertainty. Beata emphasized the critical role of mental health in leadership, identifying fundamental needs such as well-being, authenticity, and belonging. She noted that true happiness must originate from within, rather than from external validation, and highlighted the importance of fostering supportive environments for growth.
Send us a textGuest: Dave Gerry, CEO of BugcrowdDave is no stranger to navigating major transitions. After joining Bugcrowd as COO in 2022 and quickly stepping into the CEO role, he led the company through a management shakeup, restructured teams, and spearheaded a strategy that resulted in $102 million in funding—all within 18 months.In this discussion, Dave shared insights from his experience at the company. He highlighted the importance of relationships and culture in leadership, emphasizing that success is not solely measured by financial outcomes but by the connections made within the team and with clients. Gerry outlined Bugcrowd's services, including bug bounty programs and penetration testing, which help organizations identify vulnerabilities in their security measures. He stressed the need for collaboration with channel partners to enhance service delivery and community engagement, which is vital for uncovering vulnerabilities that internal teams might miss.The conversation also touched on team dynamics, where Gerry emphasized the importance of aligning team members with the company's culture and goals, advocating for motivation driven by purpose rather than financial incentives.Check out our past interview with Bugcrowd: https://www.e-channelnews.com/get-ready-for-crowdsource-hacking/
Send us a textGuest: Michael Contento, Managing Partner at F12, a trusted provider of cyber security and managed IT services for Canada's essential businesses. The discussion centered on the importance of establishing a robust business framework for entrepreneurs to improve their outcomes and overall satisfaction. As many business owners focus solely on sales without a strategic approach, Michael emphasized the necessity of working on the business itself. He introduced his framework, which includes the rule of four, profit gap, and value gap, noting that these concepts are often neglected in traditional CEO training.Michael shared insights from his extensive entrepreneurial background, detailing his journey from running a bar to engaging in mergers and acquisitions at F12. He discussed the Elan Framework, designed to prepare businesses for acquisition by focusing on strategic planning and momentum rather than just the sale process. Michael addressed the common issue of entrepreneurs becoming overly involved in their businesses, which can impede growth and strategic development.The dialogue further explored the concept of exit strategies as a foundational element of business growth, rather than merely a plan for selling. Michael introduced the infinite growth loop and the four intangible Cs—human, structural, social, and customer capital—as critical frameworks for assessing a company's value.
Send us a textWith Likky Lavji and Beata Jirava of Dante GroupThe discussion focused on the challenges and opportunities within the managed service provider (MSP) sector, particularly in light of external pressures such as tariffs and the ongoing impact of the COVID-19 pandemic. Likky shared his experience of adapting his business during the pandemic, while Beata emphasized the importance of self-sustainability and recalibrating priorities in response to discomfort.The role of soft skills in enhancing leadership and organizational effectiveness was a key theme, with Beata discussing her journey from athletics to advocating for leadership and self-awareness. She stressed the significance of understanding one's identity and emotions in effective leadership. Likky reflected on his own leadership journey, noting the development of an assessment tool to help individuals identify blind spots that hinder team dynamics. (You can take this free assessment test at https://likkylavji.com/). Both emphasized the need for self-care, wellness, and communication to foster a positive work environment, arguing that a balanced approach benefits both employees and customers.The conversation also addressed the mental health challenges faced by IT professionals, with Likky advocating for a mindset shift to improve well-being in the industry. He noted generational differences in workplace priorities, highlighting younger employees' focus on work-life balance. The importance of open communication and understanding diverse styles within teams was underscored by Beata, who called for organizations to assess core values and identify gaps.
Send us a textJoe Lohmeier is VP Channel Sales of NinjaOne, a company whose automated endpoint management platform is proven to increase productivity, reduce security risk, and lower costs for IT teams and managed service providersJoe provided insights into the Managed Service Provider (MSP) channel community, emphasizing the importance of MSPs in managing IT for their clients. He discussed NinjaOne's commitment to customer satisfaction and innovation, identifying enhanced data protection and automation of cybersecurity tasks as key focuses for 2025. The ongoing consolidation in the industry was noted as a driving force for MSPs and Value-Added Resellers (VARs) to improve their service offerings. Joe also stressed the need for a unified approach to endpoint management, particularly in light of emerging AI technologies and the vulnerabilities they present.Both Julian and Joe acknowledged the changing landscape of the MSP sector, with traditional incumbents losing ground, and emphasized the importance of nurturing channel relationships.To become a certified IT Ninja, go to: https://www.ninjaone.com/ninjaone-academy/See Joe's past interview with us at: https://www.e-channelnews.com/channel-chief-interview-joe-lohmeier/
Send us a textWallarm, a global leader in API security, recently released its 2025 API ThreatStats Report, revealing that APIs have emerged as the predominant attack surface over the past year, with AI being the biggest driver of API security risks.Tim Erlin, VP of product at Wallarm, highlighted the significant rise in API usage as organizations transition to API-driven services, which has attracted more attackers. He presented alarming statistics from the annual API Threat Stats report, noting a dramatic increase in AI-related vulnerabilities and emphasizing that 50% of exploited vulnerabilities tracked by CISA are now API-related. Tim underscored the necessity for businesses to conduct thorough audits of their code, whether open source or AI-generated, to mitigate these risks.The conversation also addressed real-world examples of API breaches, which illustrated the potential consequences of inadequate API security measures. Tim and Julian discussed the challenges faced by channel partners in conveying the importance of API security to customers, emphasizing that this issue transcends specific industries and is vital for any organization relying on APIs for revenue.
Send us a textJulian and Manuj Aggarwal, Founder of TetraNoodle Technologies, expressed their concerns about the overwhelming amount of AI-related news and the uncertainty it brings, advocating for a practical focus on how AI can enhance business operations. They referenced the recent launch of a Chinese AI app and suggested that Managed Service Providers (MSPs) should consider developing their own AI agents. Manuj emphasized the need for actionable strategies in the evolving AI landscape and highlighted the operational challenges businesses face, such as invoice processing and technician management, which AI can help automate.The conversation progressed to the specific AI tools being adopted by MSPs, such as Co-Pilot and Jarvis. Both Julian and Manuj discussed the importance of understanding MSPs' needs to develop scalable AI solutions, envisioning a service model that provides ongoing support and fosters recurring revenue.
Send us a textIn this discussion, James Davis announced the launch of his advisory firm, TSP Advisory, after leaving Pax8, highlighting his preference for working with small businesses. He discussed his role as a fractional chief strategy officer for technology solution partners in the APAC region, aiming to help organizations translate their founders' visions into actionable strategies. He pointed out a significant leadership talent gap, particularly among younger leaders who may lack the experience needed to navigate industry complexities.He addressed ongoing challenges within the Managed Service Provider (MSP) community, especially in cybersecurity practices, and observed that despite available information, progress has been slow. His approach is to support leaders in adapting to the evolving market landscape.The conversation then focused on the necessary transformation for MSPs to stay relevant, advocating for a shift from a technology-first to a business-first mindset. He emphasized the importance of understanding client needs and providing advisory-led services, while highlighting the need for MSPs to improve their cybersecurity capabilities through collaboration.
Send us a textTheresa Caragol is Founder and CEO of AchieveUnite, a company whose mission is clear: to empower people and organizations to build thriving partner ecosystems fueled by trust and driven by AI-powered insights.Theresa discussed her extensive experience in channel partnerships and her recent bestselling book: Partnering Success. She outlined the growing importance of strategic alliances in the industry, emphasizing the need for trusted relationships, positive partner experiences, and long-term value. She noted that effective collaboration requires commitment from both vendors and partners, particularly in the context of evolving market demands and the complexities of modern partnerships.The conversation also touched on the impact of AI on ecosystem partnerships, with Theresa highlighting its potential to transform strategies and enhance vendor collaboration. She also discussed community engagement strategies, emphasizing the need for a balanced approach between virtual and in-person events. The importance of trust in business was a recurring theme, with both participants recognizing its role in driving revenue and innovation, and they explored practical techniques for building trust and effective communication within partnerships.To learn more on 2025 Partnering Success Trends from Theresa, visit: https://www.linkedin.com/pulse/2025-partnering-success-trends-theresa-caragol-bc7mf?lipi=urn%3Ali%3Apage%3Ad_flagship3_series_entity%3BzSpAaRpqRG6tlaTpY7Jdbw%3D%3D
Send us a textJulian and Robin Ody, Principal Analyst at Canalys, discussed the importance of building relationships within the channel and the need for effective communication with resellers. Robin also provided a brief history of Canalys, its establishment in the late 90s, and its recent acquisition by Informa.Julian and Robin explored the transformative impact of AI on research and data analysis, highlighting the need for real-time data and the potential of AI to reveal insights. They discussed the applications of AI in enhancing workflows and client advisory services, while also raising concerns about data privacy and the quality of generative AI tools. They agreed that AI is still in its early stages, with significant advancements expected in the future.The conversation also covered the growth prospects for managed services, with Robin forecasting an 11% increase in 2024 and 13% in 2025, driven by demand for IT support and cybersecurity outsourcing. He identified around 90,000 MSPs globally and discussed the challenges they face in maintaining customer relationships and evolving their business models. Both pointed out the profitability landscape for MSPs and the trend towards integrated solutions, emphasizing the importance of innovation in the industry.
Send us a textAgain this year, we interviewed Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems at Canalys about the past year and upcoming trends in the tech channel industry. Jay covered a range of topics, beginning with the evolving focus of the Canalys events towards platform-based business models, emphasizing the need for vendors to recognize partners for their contributions beyond mere transactions. A survey highlighted that partners are increasingly prioritizing non-transactional activities, which reflects the complexity of the customer journey and the industry's shift towards valuing collaborative efforts in achieving customer success.Concerns regarding the sustainability of the tech sector were raised, particularly in light of the alarming energy consumption of hyperscalers, which now surpasses that of the airline industry. Jay noted that many companies have scaled back their sustainability commitments due to the energy demands of generative AI. Local resource strains, such as water shortages linked to data centers, were also highlighted, alongside the need for better training in energy management to meet increasing demands. The urgency of addressing these sustainability challenges was underscored, especially as major companies may soon be required to publicly report their energy usage.Jay and Julian also explored the managed services industry's growth, particularly in cybersecurity, while noting that a significant percentage of partners struggle with profitability. The competitive landscape is intensifying, with various service firms entering the managed services space. Additionally, they touched on the critical role of partners in the subscription economy, emphasizing the need for effective collaboration to maintain customer loyalty.The potential of AI was discussed, with projections indicating substantial market growth and opportunities for channel partners, particularly in AI-enhanced solutions. Overall, the data shows the importance of adapting to technological advancements and market dynamics to ensure sustained growth and profitability.Interesting as well to compare with his 2024 predictions here: https://www.e-channelnews.com/2024-predictions-from-jay-mcbain/
Send us a textAnother great interview with channel leader, Rob Rae, Corporate Vice President of Community and Ecosystems, at Pax8. Rob shared his positive outlook for 2024, particularly in cybersecurity and AI, noting a trend among small and medium-sized businesses (SMBs) towards more strategic planning and budgeting in these areas. He emphasized the need for managed service providers (MSPs) to effectively monetize AI technologies, while Julian highlighted the importance of MSPs becoming knowledgeable about AI to confidently address client inquiries. Both acknowledged that being a reliable source of information will be essential for MSPs as the industry evolves.The managed services sector is experiencing significant growth, with Canalys reporting increases in Professional Services Automation (PSA) and Remote Monitoring and Management (RMM) technologies. This growth is driven by rising demand from SMBs, prompting MSPs to adopt automation and AI to improve service delivery and scalability. However, the industry faces challenges in attracting and retaining skilled talent, as new workforce entrants often lack essential technical troubleshooting skills. Additionally, there is a noticeable shift towards newer PSA solutions, indicating a dynamic market landscape.Concerns about outages and downtime, even among major providers like Microsoft, have led some MSPs to reconsider cloud solutions in favor of on-premises systems, reflecting the ongoing evolution in the IT landscape, and highlighting the complexities of transitioning to new technologies while addressing sustainability challenges posed by cloud data centers.The conversation also touched on generational shifts in consumer behavior, particularly the influence of Gen Z on the workforce and purchasing decisions. Rob noted that Gen Z's preferences for online shopping and engagement differ from previous generations, and they emphasized the need for MSPs to adapt their marketing strategies accordingly.Stay tuned for more on Pax8 in the upcoming months.
Send us a textEvgeniy talked about his “Architecting Success: The Art of Soft Skills in Sales” book, focusing on the concept of “exercise snacks” and its benefits for maintaining an active routine. He stressed the importance of regular follow-ups to explore the book's themes further and the necessity of soft skills in sales and customer interactions. He also highlighted the need for security and IT professionals to communicate technical concepts in relatable business language to secure funding and support, as well as the importance of effective communication, particularly when discussing risk tolerance with executives.Check our previous episode with Evgeniy: https://www.e-channelnews.com/cybersecurity-defense-ecosystem-podcast-episode-5/To learn more on Cybersecurity Defense Ecosystem, visit: https://cybersecuritydefenseecosystem.com/
Send us a textJon Murchison, CEO at Blackpoint Cyber, a company founded by former intelligence officers dedicated to combating cyber threats, discussed how cyber threats are shifting to the cloud and how MSPs can ensure their protection is ready.He provided insights into the dynamics of professional hacking operations and stressed the need for robust identity management to prevent vulnerabilities, particularly in light of recent high-profile incidents like the MGM attack. The discussion also covered the complexities of cybersecurity, including the risks associated with aging infrastructure and supply chain vulnerabilities. He raised concerns about the lack of adequate managed detection and response (MDR) capabilities among many service providers, while Julian highlighted the ingenuity of bad actors in exploiting these vulnerabilities.They emphasized the importance of education and awareness in improving cybersecurity practices and called for a shift in mindset to better prepare for future challenges.Check out our past interview with Jon: https://www.e-channelnews.com/interview-with-blackpoints-ceo-jon-murchison/
Send us a textSpeaker: Danny Brickman, Co-Founder & CEO of Oasis Security, a a startup that provides a platform for managing Non-Human Identities (NHIs) like service accounts, tokens, access keys, and API keysIn this podcast, Danny Brickman talked about the growing issue of non-human identities (NHIs) in cybersecurity and explained the implications of NHIs as fundamental authentication methods for machines.He highlighted the significant increase in NHIs due to automation, cloud computing, and AI, and emphasized the security challenges they pose. Julian prompted a deeper exploration of the risks associated with unmanaged NHIs, leading to a discussion about a real-life breach caused by password sharing, which underscored the importance of addressing these vulnerabilities.
Send us a textSpeaker: Jeff Dance, Chief Innovation Officer at Eclypses, a data security company, using MicroToken Exchange (MTE) technology to protect it from alteration or compromise regardless of the network or protocols involved.In this podcast, Jeff has an interesting perspective on current cyber trends and challenges, as well as advice for aspiring CISOs and security leaders. He discussed the importance of data protection, the impact of cybersecurity on trust and behavior, and the increasing value of data as a business asset. He shared insights on best practices and the need for a proactive approach to data security, emphasizing the importance of understanding the value of data and addressing vulnerabilities. The critical aspects of risk management in cybersecurity were also discussed, stressing the need to plan for failure and adopt systematic approaches to address threats.He also touched on the profound implications of AI on cybersecurity, highlighting the shift to industrialized, AI-powered attacks. The need for a comprehensive, systematic security approach that involves all aspects of the business ecosystem and requires accountability from all C-level executives was underscored. The urgency of adapting to the evolving threat landscape and proactively addressing vulnerabilities to mitigate the potential impact of AI-enabled cyber attacks was emphasized.Note that Jeff previously led security for lululemon, with background working for Accenture, KPMG among other companies.
Send us a textTrump and Biden have had their own images mashed-up. Taylor Swift has had her own deepfake struggles…..Nicos Vekiarides, founder of Attestiv, a channel-focused organization, which detects deepfakes in videos and images, knows there is going to be an expected dramatic rise in deepfakes as a significant threat. During this podcast, Nicos discussed the challenges of detecting deepfakes and the potential ramifications of their use, including identity theft and fraud. He emphasized the importance of addressing the challenges posed by deepfakes in various contexts, including cybersecurity threats and social media manipulation. Nicos presented his company's tool, which can analyze media at scale, flag potentially suspicious items, and enable further investigation.
Send us a textPresenter: Frank Korthouwer, Founder, CEO at IdiligoThe impact of the pandemic on virtualization trends and human behavior is undeniable. Idiligo offers a platform to transform every meeting into your best one.To guide your meetings in the most perfect way, Idiligo has preloaded the platform with the right questions to get to know your meeting-partner.To learn more, visit: https://cybersecuritydefenseecosystem.com/services/idiligo/
Send us a Text Message.JumpCloud Inc. recently released the results of its Q3 2024 SME IT Trends Report, “Detours Ahead: How IT Navigates an Evolving World.” The seventh edition of the report provides new insights around the challenges and opportunities facing IT teams at small and medium-sized enterprises (SMEs). It covers topics such as:Chase Doelling, Principal Strategist at JumpCloud, talked about the report findings, focusing on the impact of shadow IT and the growing emphasis on cybersecurity. He highlighted the challenges faced by organizations in managing shadow IT and the need for increased security measures. He also emphasized the importance of cybersecurity awareness and the evolving landscape of IT security.Chase discussed the complexities of IT device sprawl, addressing the influence of factors such as remote work, IoT, and the increasing variety of devices used by employees. He underscored the importance of flexibility in accommodating employee device preferences and ensuring access to resources from anywhere.The discussion then shifted to the evolving relationship between organizations and MSPs, noting the reliance on MSPs for security infrastructure and the need for MSPs to address clients' security concerns. The speakers emphasized the significance of cybersecurity posture and the role of channel partners in the cybersecurity business, highlighting the increasing reliance on MSPs and the challenges faced by organizations in navigating the complex cybersecurity landscape. The conversation also touched on the survey results on AI adoption, indicating that while there is still strong optimism, there are concerns about the organization's capability to adopt AI securely.
Send us a Text Message.Alex Lanstein, chief evangelist at StrikeReady (and former long-time FireEye engineer/product), provides insight on the recent CrowdStrike incident and its potential legal implications, as well as the impact of AI on cybersecurity. Alex emphasized the need for a new approach to patch management and the importance of assessing an organization's ability to detect and respond to breaches. He also discussed the prevalence of criminal actors on the dark web and the significance of internal source code in breach incidents.Alex shared his journey in cybersecurity, highlighting the evolution of the industry and changes in attack vectors. He emphasized the increasing liability faced by CISOs and the importance of deriving practical takeaways from major breaches. He also discussed the importance of visibility into edge devices and StrikeReady's role in addressing these challenges.
Send us a Text Message.In this podcast, we discuss with Derek Manky, chief security strategist and VP of global threat intelligence at Fortinet about the recent FortiGuard Labs report “Dark Web Shows Cybercriminals Ready for Olympics. Are You?”, which examines the threat actors, methodologies, and tactics being used to target attendees, viewers, businesses, and agencies of the upcoming games. Derek highlighted the heightened risk for this event compared to previous games, emphasizing the importance of preparedness and vigilance. He also touched on the importance of shoring up network resilience, using machine learning and artificial intelligence, creating preparedness playbooks, and conducting training and education to combat these evolving threats. The conversation also explored the blurred lines between cyber and physical security, emphasizing the need for a cyber-physical security operating system to address these complex threats.Some of the findings were:Surge in darknet activity targeting France since 2H 2023.The sale of stolen credentials and compromised VPN connections to enable unauthorized access to private networks. Ads for phishing kits and exploit tools customized for the Paris Olympics. The sale of French databases that contain PII on French citizensHacktivist activity spiking, specificallyby pro-Russian groups.Phishing kits and infostealers abound, and there are a significant number of typosquatting domains registered around the Olympics.
Send us a Text Message.Jim Alkove is founding CEO of adaptive and autonomous identity security provider Oleria (derived from genus of clearwing butterflies). He co-founded the company to fill a critical gap within the industry: there's a glaring deficiency in identity security protocols and management. According to CrowdStrike, 80% of breaches use compromised identities. And, only about half of organizations are, at best, even somewhat confident in the effectiveness of their identity and access management program.In this podcast, Jim emphasized the importance of trust in organizational dynamics. He provided valuable insights into the evolving landscape of trust and security in the digital realm and the evolving threat landscape, highlighting the increasing challenges faced by defenders due to the changing global norms and the asymmetric nature of cyber defense. He also discussed the positive trend of rising prioritization of cybersecurity in governments and private organizations, emphasizing the efforts to raise the cybersecurity standards. Additionally, Jim mentioned the significant growth in cybersecurity spending, indicating a positive shift in the industry. Julian and Jim explored the role of AI in cybersecurity, emphasizing the need for organizations to leverage AI for defense against evolving threats. They discussed the potential risks of data leakage and emphasized the importance of AI governance to ensure responsible deployment.
Send us a Text Message.ThinkLabs AI, a new startup in Canada and the US, focused on developing technology to help enhance grid planning through a combination of intelligent automation and AI, is developing its flagship product, ThinkLabs Copilot, to help enable control room operators to more effectively operate complex modern grids in increasingly challenging contexts.Josh Wong, ThinkLabs' Founder and CEO discussed how AI and IT are transforming the grid. He outlined the challenges facing the electrical grid, including its aging infrastructure and the increasing complexity driven by renewable energy sources and electric vehicles.He emphasized the need for AI-based intelligence to address the unpredictability and volatility of the grid. He highlighted the use of AI surrogate models to run scenarios and optimize power systems operations, ultimately enabling real-time, pre-trained intelligence for efficient problem-solving.Josh explored the application of AI in grid optimization, discussing the challenges of integrating AI into grid operations and the critical role of human intuition and experience. He emphasized the potential for AI-driven state estimation to calculate critical grid variables and the use of AI as a virtual operator and digital assistant in the control room and planning team. Additionally, he stressed the need for collaboration and ecosystem approach in fostering innovation in the sector, and the responsibility of using AI to accelerate the transformation of the grid while understanding its carbon footprint.
Send us a Text Message.Speakers: Ori Bendet VP of Product Management at Checkmarx and Itamar Golan, CEO at Prompt Security.As a new crop of AI-related threats emerges from the rapid adoption of generative AI I tools within application development, companies face challenges and risks associated with the adoption of AI, including data leakage and the need to manage AI in a way that does not compromise security.Ori and Itamar discussed the complexities of AI security and code leakage, emphasizing the need for robust protection measures. They also touched upon the potential risks associated with AI-generated code and the importance of implementing policies to mitigate these risks.Listen to this podcast to learn more about how the partnership between the two companies is addressing two areas of risk arising from the use of GenAI tools that are already in widespread use by development teams. Also watch our past interview with Checkmarx: https://www.e-channelnews.com/enabling-application-security-posture-management-with-checkmarx-brinqa/
Send us a Text Message.XM Cyber announced findings from its third annual State of Exposure Management Report, produced in collaboration with the Cyentia Institute, which found that identity and credential misconfigurations represent a staggering 80% of security exposures across organizations, with a third of these exposures putting critical assets at direct risk of breach - a gaping attack vector actively being exploited by adversaries.During this podcast, Zur Ulianizky, VP of Security and Research at XM Cyber, presented his company's attack path management solutions and the importance of prioritizing remediation efforts to improve security posture. He discussed different types of security exposures, the challenge of balancing security measures with user access to systems, and the need to categorize servers based on their criticality. He also emphasized the importance of mapping critical assets and threats to prioritize security efforts and addressed the vulnerabilities in the cloud environment.Be sure to check out our January 2024 interview with XM Cyber: https://www.e-channelnews.com/xm-cyber-introduces-first-exposure-management-solution-working-across-environments/
Send us a Text Message.Keeper Security, a leading provider of zero-trust and zero-knowledge cybersecurity software protecting passwords, passkeys, privileged access, secrets and remote connections, introduced two major privileged access capabilities now available in the Keeper platform: Time-Limited Access and Self-Destructing Records. Designed for encrypted record access and sharing, these features provide new methods to quickly and securely elevate access and revoke access rights after they have been granted – vastly reducing the gradual accumulation of unnecessary privileges and reducing the potential attack surface for organizations.Marcia Dempster, VP of Channel Sales, Americas, and Craig Lurey, co-founder and CTO of Keeper Security, provided an overview of Keeper Security's offerings, and the concept of zero trust and its application in their product, emphasizing the importance of providing access and control over infrastructure while maintaining security. They also discussed the importance of cybersecurity and the concept of self-destructing records, which allows for secure sharing of sensitive information.
Send us a Text Message.Speakers: Julian Lee – TechnoPlanet, Pat Saavedra – RabbitRun, Jaipreet Bindra – University of Ottawa, Shiva Nejati – University of Ottawa, Mehrdad Sabetzadeh – University of Ottawa, , Negin Ayough – University of OttawaPat Saavedra started by giving some high-level context for RabbitRun Technologies and how the collaboration with the University of Ottawa to address cybersecurity challenges came about. He also talked about the collaboration and the significance of combining the experience of both sectors to research and address cybersecurity issues. The panel discussion focused on the specific work being done by RabbitRun Technologies and the University of Ottawa in this area, emphasizing the innovative approach and potential impact of their partnership. The team stressed the need of academic-industry collaboration in product development. They were also proud of the impact of their partnership and emphasized the importance of universities in encouraging innovation, research and collaboration with industry.They also discussed the importance of academia in training the next generation of engineers, as well as the unique problem-solving environment it provides that AI cannot replicate. The team talked on the technical features of SD-WAN technology, such as how it routes data and how difficult it is to distinguish between genuine and malicious data. They also shared the outcome of that collaboration that is called “Attack Shield”, a meta-driven add-on to the existing SD-WAN designed specifically for MSP partners working in small locations with mission-critical applications. More information about the research paper referenced during the interview may be found at https://www.rabbit.run/sd-wan-cyber-security-research-university-of-ottawa/.
Send us a Text Message.In today's interconnected professional world, LinkedIn has become the go-to platform for networking, job hunting, and business proposals, and many of us would happily open a LinkedIn message from a trusted “1st connection” contact containing a sales proposal or a job offer. However, it's come to light that a new two-step phishing campaign is leveraging sophisticated social engineering techniques to breach LinkedIn accounts and steal users' Microsoft 365 credentials.In this podcast, David Leone, Director of Sales Engineering at Perception Point, a leading provider of advanced email and workspace security solutions, explained that the lines between professional and personal workspaces are getting blurrier, making even personal profiles on social media platforms popular attack vectors and access points into organizations. David and Julian Lee emphasized the importance of multifactor authentication and best security practices, as well as the use of AI in cyber attacks and the potential for autopilot-driven attacks.The discussion then shifted to the role of AI and XDR in enhancing security measures, particularly in the context of MSPs. They explored how AI can mitigate false positives and false negatives by adding context to data, thus reducing manual work and empowering security teams to focus on more critical tasks. The conversation also delved into the challenges faced by MSPs in managing complex security responsibilities and the need for smarter XDR systems to alleviate the workload.
Send us a Text Message.Brendan O'Byrne, Director of Enterprise Services and Dale Hurteau, Client Success Manager, at Guardian Data Destruction, explain how navigating the distinctions between DoD and NIST Standards in data sanitization methods can lead to non-compliance and potential data breaches. The participants emphasized the need for organizations to prioritize these aspects, highlighting the potential consequences of neglecting data security and compliance. The discussion concluded with a focus on upcoming standards and the role of compliance in ensuring data security.The participants discussed Guardian Data Destruction's unique position as a service provider for IT industry partners, emphasizing the significance of cybersecurity in the supply chain and the increasing importance of compliance issues in data destruction. They highlighted the interconnected nature of these aspects and the impact of laws in this domain, underscoring the need for heightened awareness and action in addressing these concerns.They also covered Guardian's services, including logistic, data destruction, media destruction, onsite wiping, onsite audits, and decommissioning of data centers. The participants emphasized the importance of building strong, long-term relationships with clients and serving as an extension of their teams. The discussion also touched on the management of hardware and equipment retirement, responsible recycling practices, and the complexities of data security.To download a copy of the report mentioned during this podcast, see “Using the NIST 800-88 Rev1 Standard for Data Destruction–A Reference Guide”.
Send us a Text Message.Tyler Farrar, CISO at Exabeam, shared his background, including his experience as a naval officer and his journey to becoming a CISO at Exabeam. He discussed the “State of Threat Detection, Investigation, and Response” November 2023 report., which aims to shed light on cybersecurity threats and defenses from a global perspective, uncovering disparities and highlighting critical areas for improvement. He also talked about the transformation of the CISO role, the evolving dynamics of bad actors in cybercrime, and the cybersecurity posture of companies.The conversation also revolved around the challenges faced by insurance companies in insuring cybersecurity risks, the development of incident response playbooks, and the impact of AI in cybersecurity. Tyler emphasized the never-ending nature of cybersecurity and the need for professionals to remain agile in their approach.Key stats from the report include: More than one in two organizations experienced significant security incidents in the last year that required extra resources to mitigate — despite 70% of organizations reporting better performances on key cybersecurity KPIs Organizations globally report that they can only monitor 66% of IT environments — leaving significant gaps in coverage 53% of organizations have automated less than 50% of their TDIR workflows To learn more, visit www.exabeam.com/contact/get-in-touch
Send us a Text Message.Julian and Greg Armanini, VP of Product Management at JumpCloud, discussed the challenges and trends in device and identity management. Armanini emphasized the need for consolidation and the intersection of identity and device management, highlighting the importance of managing multiple devices and the need for a common way to secure endpoints in today's enterprise environment. They also discussed the evolving landscape of enterprise observability and the strategy for integrating it into their platform. Greg also talked about the recent acquisition of Resmo, an asset management and SaaS security solution for modern, cloud-native IT and SecOps teams.The conversation also touched on the challenges and considerations surrounding the management of user activities and behaviors within a company, including the impact of software usage, the need for optimization and consolidation, and the delicate balance between corporate monitoring and employee privacy. They emphasized the rigorous privacy protections in place within the modern IT stack, including measures to safeguard both employees and company assets from potential threats.Be sure to check out our last podcast with JumpCloud in October 2023: https://www.e-channelnews.com/securing-frictionless-identity-management-with-jumpcloud/
Send us a Text Message.Presenter: Scott Frew, Founder, President and CEO at iasset.comiasset.com is a multi-award winning platform designed to help MSPs automate and streamline critical revenue and sales processes for sustainable revenue growth and protection.Scott and Julian discussed the strategic and operational aspects of automating revenue generation and business strategy for service providers, and the potential for significant cost savings, revenue growth, and increased business valuation through efficient revenue generation strategies. They also emphasized the importance of maintaining control over customer data and renewals to mitigate potential threats to the business.To learn more, visit: https://cybersecuritydefenseecosystem.com/services/iasset/
Send us a Text Message.Brendan O'Byrne, Director of Enterprise Services and Dale Hurteau, Client Success Manager, at Guardian Data Destruction, explain how navigating the distinctions between DoD and NIST Standards in data sanitization methods can lead to non-compliance and potential data breaches. The participants emphasized the need for organizations to prioritize these aspects, highlighting the potential consequences of neglecting data security and compliance. The discussion concluded with a focus on upcoming standards and the role of compliance in ensuring data security.The participants discussed Guardian Data Disruption's unique position as a service provider for IT industry partners, emphasizing the significance of cybersecurity in the supply chain and the increasing importance of compliance issues in data destruction. They highlighted the interconnected nature of these aspects and the impact of laws in this domain, underscoring the need for heightened awareness and action in addressing these concerns.They also covered Guardian's services, including logistic, data destruction, media destruction, onsite wiping, onsite audits, and decommissioning of data centers. The participants emphasized the importance of building strong, long-term relationships with clients and serving as an extension of their teams. The discussion also touched on the management of hardware and equipment retirement, responsible recycling practices, and the complexities of data security.
Send us a Text Message.Julian recently sat down with Pat Saavedra, Founder of RabbitRun Technologies to discuss the company's journey, and the motivation behind creating a product for SMBs. They discussed the technical innovation and market strategy for the SD-WAN product, emphasizing the importance of the SaaS model and the added services bundled with the product to cater to the needs of MSPs and their customers. The conversation also touched on the critical nature of business continuity, particularly in the face of internet outages and the evolving business landscape. They emphasized the financial impact of internet downtime on small businesses and highlighted the role of MSPs in delivering seamless failover solutions to ensure uninterrupted operations.Pat also described the affordability and value proposition of RabbitRun services for small and micro businesses. He emphasized the potential for great margin for MSPs and the reliability of the system for customers. He spoke about product development and marketing strategies, highlighting the need to cater to the specific needs of small businesses and MSPs.We will be interviewing Pat again next month. Stay tuned for his next conversation on e-channelnews.com!
Send us a Text Message.Presenter: Thomas CrossDuring this podcast, Julian and Tom Cross discussed various topics related to AI, short form videos, and content strategy. They emphasized the potential of AI to revolutionize skill sets and knowledge transfer, particularly for the older generation, and stressed the importance of experience and wisdom. They also discussed the significance of short form videos in the current market and the need to adapt to the trend of video consumption over traditional methods.They Talked about using short form videos to guide partners through the onboarding process and shorten the sales cycle. Additionally, they explored the concept of leveraging short form videos to enhance storytelling and engage audiences effectively.The conversation also touched on the relationship between AI and human involvement, with Tom emphasizing the idea that humans will always be involved in processes and that AI should serve as a power assistance to humans.To learn more, visit: https://cybersecuritydefenseecosystem.com/services/channelpartnertv/
Send us a Text Message.Presenter: Randal WarkJulian Lee and Randal discussed the concept of vendor mastermind peer groups. They proposed three types of groups: regular peer groups, sponsored peer groups, and focus groups, each offering unique opportunities for vendors to engage with MSPs. The team discussed the potential benefits of these groups, such as facilitating knowledge sharing, gathering feedback, and fostering collaboration. They also discussed the logistics of organizing and structuring these groups, highlighting the potential for vendors to sponsor and participate in these peer group initiatives.The speakers emphasized the importance of adapting strategies to the evolving vendor landscape and stressed the value of sharing knowledge and experiences to drive collective success within the vendor community. They discussed the value of providing real-world education, branding opportunities, and the chance to connect with MSPs in a peer group setting. The speakers underscored the importance of creating a memorable experience for attendees and partners, highlighting the potential for sponsors to elevate their marketing efforts and leave a lasting positive impression.To learn more, visit: https://www.channelpartneralliance.com/
Send us a Text Message.Presenter: Kathryn Rose, Founder, channelwiseKathryn Rose, explained the Channelwise platform's unique features, such as the ability to engage with experts without sharing personal information, the option for private expert networks within the system, and the platform's openness to allow vendors to showcase their own group of experts. Julian and Kathryn emphasized the significance of coaching and mentoring in the industry, particularly in the context of crisis management and remote work during the pandemic. They discussed the limitations of passive learning methods such as reading books or watching videos, and highlighted the need for on-demand support to address specific challenges.To learn more, visit: https://cybersecuritydefenseecosystem.com/services/channelwise/
Send us a Text Message.Lisa Del Real is Clio's VP of Channel Partnerships, and a distinguished leader in IT and communications indirect sales. She oversees Clio's global channel program with a focus on growth and international expansion. Prior to Clio, Lisa solidified her leadership in the channel, serving as 8×8's Global Channel Chief, and as the VP of Strategic Partnerships at RingCentral. Outside of work, Lisa follows Formula 1, and loves to explore different cuisines in her travels.During our interview with her, Lisa shared her experiences transitioning from electrical engineering to the tech industry, highlighting the challenges of being a female in a male-dominated industry and the importance of networking and support. Julian and Lisa discussed the significance of mentorship and diversity in the tech industry, offering guidance to the next generation and emphasizing the value of networking, learning from mistakes, and fostering open dialogues to create better career paths for women in the industry. They also shared personal experiences and advice for young professionals, highlighting the need for support and inclusivity in the workplace.The conversation also touched on their mutual love for Formula One, their favorite books, and the We Are The World documentary. They emphasized the importance of checking ego at the door and supporting each other, suggesting that this mindset could lead to tremendous movement and success in business and beyond. Additionally, they discussed the impact of AI and technology on the legal profession, encouraging young girls to explore technology careers and highlighting the importance of amplifying the voices of women leaders in the industry. The conversation concluded with a focus on the need for change in traditional attitudes and practices to create a more inclusive and diverse environment.
Send us a Text Message.Presenter: Randal WarkRandal Wark and Julian Lee discuss the launch of virtual mastermind sessions, with a focus on accessibility and engagement for participants. They plan to host sessions covering topics such as HR, sales, and marketing. The sessions will be pre-planned with specific topics, but participants can suggest topics for future sessions.The goal is to create a peer-to-peer learning environment that offers practical tools and insights for business growth.The introduction of these new sessions reflects a shift towards a more accessible and adaptable format for Mastermind Peer Group participation. The virtual format offers a low barrier of entry and flexibility, with specific topics for participants to join. The events will be non-sponsored and emphasize confidentiality within the mastermind groups.To learn more, visit: https://www.channelpartneralliance.com/
Send us a Text Message.Presenter: Michael Becce, CEO of MRB Public RelationsJulian Lee and Michael Becce talked about the significance of public relations (PR) in the technology industry, highlighting the need for strategic storytelling and exposure generation. The conversation also touched on the critical role of PR for MSPs and vendors, emphasizing the need to do PR right and build positive relationships with local media.To learn more, visit: https://cybersecuritydefenseecosystem.com/services/mrb-pr/
Send us a Text Message.Presenter: Jeff Mesnik, President of ContentMXJeff Mesnik emphasized the importance of aligning vendor messaging for MSPs, with a focus on the need for a unified message to reach the audience effectively. The significance of data security was also highlighted, with an emphasis on the secure nature of the ContentMX platform and the importance of maintaining the privacy of MSPs' information.With the limitations of current vendor-centric marketing automation tools, there is a need for a solution that prioritizes the channel partner. The need for partners to have a consistent communication platform and a single destination for accessing and sharing content was stressed. The security measures of the proposed solution were also discussed, emphasizing the importance of data siloing, GDPR compliance, and secure APIs for partners to promote their content. The conversation underscored the significance of content quality and variety, as well as the provision of real-time reports and ROI metrics for partners.Jeff Mesnik presented the AI chatbot as a groundbreaking addition to ContentMX's partner platform, emphasizing its role in connecting B2B buyers, partners, and vendors through high-quality content. The chatbot's ability to provide inbound lead flow and trusted content was highlighted, with an official launch date set for March 10th. The discussion also touched on the platform's user-friendly nature, empowering MSPs to leverage its capabilities and become marketing geniuses.To learn more, visit: https://cybersecuritydefenseecosystem.com/services/contentmx/
Send us a Text Message.Presenter: Jeff Mesnik, President of ContentMXJeff Mesnik and Julian Lee explored the changing landscape of B2B buyer behavior and the success of MSPs using the Content MX platform, which offers a free subscription and combines features of Constant Contact, Hootsuite, and WordPress. The automated marketing system was also discussed, with an emphasis on the critical role of consistent and high-quality content in establishing trust with customers.The conversation then moved on to the critical role of call to actions in marketing strategies, particularly focusing on the importance of effective landing pages in driving customer engagement and conversions. Jeff elaborated on the automated posting process and the necessity of engaging with reactions and comments on social media. Jeff also presented the platform's innovative features, including automated email distribution and the introduction of partner directories with AI chat search.The meeting concluded with a discussion about the marketing challenges faced by MSPs, emphasizing the platform's adaptability to integrate with various email systems. They underscored the importance of data protection and personalization in marketing to build trust with customers, and the need for consistent marketing efforts to leverage available funding. To learn more, visit: https://cybersecuritydefenseecosystem.com/services/contentmx/
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