Podcasts about growth marketers

In this episode of the Growth Marketers, John Rarrick, a PR veteran with a unique background in acting, shares his insights on the evolution of PR, the importance of earned media, and how to craft a compelling brand story that resonates with your audience. You'll also learn how to measure the ROI of your PR efforts and stay ahead of the curve in the ever-changing world of communications. Tune in for valuable insights on marketing tactics and how to stay ahead of the curve in today's digital age. 00:00 Intro 00:20 John Rarrick & his entrepreneurial journey 05:24 How has the PR industry changed over the years? 10:40 Earned media vs influencer marketing 11:38 How to build a strong brand through earned media 16:00 Thought leadership for business growth 17:50 Why invest in media appearances: Brand Sentiment & ROI 19:50 How to get started with building a brand through earned media 23:40 Movius: What they do 31:07 Most effective customer acquisition strategies 38:15 Advice to younger self Watch Our FREE Masterclass ▶️10x Your Sales Pipeline in 90 Days: https://ww2.oneims.com/growth-acceler... ▶️Eliminate Dry Pipeline in 90 Days: https://ww2.oneims.com/dry-pipeline ▶️From Production Line to Profitable Exit: https://ww2.oneims.com/production2profit ►Visit our website here: https://www.oneims.com/ ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en

Are CROs secretly just growth marketers? Maybe... but how do they work better with growth marketers? Shiva decided to understand this better by talking to marketing expert, and head of Demand Gen at Chili Piper, Tara "Ice Spice" Robertson. In this episode, we discuss some pretty tactical activities on what makes Growth Marketers tick, and what things they care about (or don't care about). In addition, we look at things that are important to them, and how CROs can work better to solve their problems and create lasting, and fruitful, relationships with demand gen marketers. Plus, Tara shares maybe the worst test idea Shiva's ever heard of. This was a banger episode. Timestamps: 00:00 Start of Episode 3:25 Tara's experience with CROs 11:06 Growth Marketer's perception of CROs 13:09 How to build trust with Growth Marketers 24:22 The worst test idea ever 28:33 Shit You Should Know: Emily Kramer Go follow Tara on LinkedIn (https://www.linkedin.com/in/taraarobertson/) - she posts A+++ content! And go check out Emily Kramer's post: https://tinyurl.com/FromAtoB-Emily

Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Effective growth marketing strategies leverage multiple channels, and SEO and content marketing are two levers that growth marketers can pull to achieve scale. However, understanding SEO's unique qualities is key to leveraging its potential. Today Jason discusses five things growth marketers need to understand about SEO.Connect With: Jason Shafton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Growth Marketers, I had the pleasure of meeting with David Partain, Head of Brand Activation and Administration at Northern Trust, a professional with extensive marketing and leadership experience. With a career full of remarkable accomplishments, David sheds light on the complexities of the sales process and the critical role of excellent communication between sales and marketing teams. David acknowledged the value of mentors, quality relationship-building, and continuous learning as key elements in leadership and career growth in the marketing field, highlighting the significance of establishing excellent vendor connections in the fast-paced market environment of today. 00:00 Intro 00:15 David Partain & his professional background 02:55 Challenges of promoting financial products 05:50 Changes in marketing financial products 08:20 The constant principles of effective marketing 11:25 How to justify marketing investments 17:30 How to build great team and positive company culture 23:20 David's go-to leadership principles & learning strategies 32:05 How to hire the right marketing agency 37:20 Productivity hacks 42:35 Advice for business leaders on delegating 46:10 Advice for young professionals growing into leadership roles Connect with David Partain LinkedIn : https://www.linkedin.com/in/davidpartain/ Website: https://www.northerntrust.com/asia-pac/home If you love marketing tips and strategies, join me over at @SmarketerSam for more great content! : https://www.youtube.com/@SmarketerSam ◣━━━━━━━━━━━-------------------------------------------------◢ Watch Our FREE Masterclass ▶️10x Your Sales Pipeline in 90 Days: https://ww2.oneims.com/growth-acceler... ▶️Eliminate Dry Pipeline in 90 Days: https://ww2.oneims.com/dry-pipeline ▶️From Production Line to Profitable Exit: https://ww2.oneims.com/production2profit ►Visit our website here: https://www.oneims.com/ ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en

This week we speak with a certified full-stack growth marketer. We had a great conversation with Jake Madoff. We talked about the future of marketing, including the existence of search results pages, brand awareness campaigns on Instagram, and the evolution of online and offline shopping. Tune in for a mix of engaging discussions and valuable takeaways from this episode. Chapters

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Generative AI tools like ChatGPT have become indispensable for marketers, serving them daily in tasks such as content ideation and keyword research. However, the true power of AI lies in its ability to process massive volumes of data, enabling brands to unlock growth opportunities and enhance customer acquisition strategies. Today, Rob discusses how growth marketers are leveraging AI. Show NotesConnect With: Rob Freedman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Generative AI tools like ChatGPT have become indispensable for marketers, serving them daily in tasks such as content ideation and keyword research. However, the true power of AI lies in its ability to process massive volumes of data, enabling brands to unlock growth opportunities and enhance customer acquisition strategies. Today, Rob discusses how growth marketers are leveraging AI. Show NotesConnect With: Rob Freedman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SVP Kristy Sadler explains their strategic client acquisition, blending high-touch events and online engagement. With 23,000+ members, The51 optimizes its website for diverse user experiences. Invest in impact, support women-led businesses with The51. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

COO Eric Green explores their role in revolutionizing supply chain integration, creating a common data platform for freight forwarders, shippers, and tech companies. He delves into customer acquisition strategies, emphasizing the website's crucial role in showcasing technical capabilities and educating visitors about supply chain intricacies. Experience seamless data exchange with Chain.io. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Director of Demand, Whit Norrad, highlights their unique approach, focusing on proprietary technologies for website development and client control. She discusses diverse acquisition channels. The FlexDealer website, powered by proprietary technologies like the Control Center, is more than a digital presence—it's a commitment to transparency and client empowerment. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Noah Stambovsky, Growth Implementation Manager, shares how MDM's data-driven strategies, emphasizing in-person networking and video funnels, eliminate guesswork for diverse clients. Explore MDM's website, a virtual gateway amplifying their commitment to relationship-centric growth. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Dave Rigotti emphasizes a product-led approach for B2B SaaS clients, with a user-friendly website and a focus on simplicity. Despite the challenge of showcasing a sophisticated solution online, Inflection uses a multifaceted growth strategy, including content marketing and industry education initiatives. Their goal is not just self-promotion but active contribution to B2B SaaS discussions. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology  All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Jose Cabal highlights the software's role in streamlining operations, emphasizing SEO, transparent pricing, and customer fit for trust-building. Looking forward, the focus is on enhancing the website with more content and tutorials for an improved user experience. The conversation underscores the importance of transparency in fostering trust for mutually beneficial customer relationships. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology  All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Rekor utilizes AI for groundbreaking roadway intelligence, focusing on government agencies' interconnectivity. Paul-Matthew Zamsky, VP of Strategic Growth, emphasizes growth through government processes, outreach, and partnerships. The new website serves as a resource hub for staying informed in the evolving field of intelligent transportation. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Winning by Design, led by Dave Boyce, optimizes B2B recurring revenue teams, especially in SaaS. Their scientific frameworks and emphasis on generosity streamline processes. The website serves as a hub for valuable content, with plans for tailored interactions to align with their customer-centric approach. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation  AI-Powered Personalized Experiences based on real-time intent Cookieless Technology  All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Maximize B2B SaaS reviews with Joe Kevens, founder of B2B SaaS Reviews. Uncover why reviews matter, where to get them, and how to leverage their impact. This platform, emphasizing search and social channels, guides software companies through the review landscape. Join Joe on the journey to balance strategic monetization with valuable content. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent  Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

VP Jeremy Boudinet reveals their strategy, from engaging micro-creators to strong affiliate partnerships. Explore their transformed website, a comprehensive platform showcasing influencer campaign expertise and serving as a vital tool for client engagement and database building. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent  Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Gareth Fraser, VP of Sales & Marketing at BirchStreet Systems, highlights the company's success in automating procurement for global hotels. With over 20 years of experience, BirchStreet's growth is credited to a revamped website and strategic adaptability. Serving top clients, including nine of the top ten global hotel brands, the discussion emphasizes BirchStreet's commitment to innovation and balancing technology with human involvement. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Discover Stukent, a transformative digital courseware provider. Garrett Brock, VP of Marketing, discusses their innovative software for educators, featuring textbooks, simulations, and unique 'Simternships' for real-world experience. Learn about Stukent's proactive freemium model, emphasizing high conversion rates. The company is dedicated to refining its online presence and creating targeted content for a broader impact in education. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Emma Greenwood, Head of Marketing, discusses HACT's communication strategies, leveraging social media and their website as a hub for information and support. Uncover how HACT is driving positive change and contributing to strategic initiatives in the social housing sector. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent  Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Discover LeadIQ's prospecting platform for streamlined outbound sales in B2B, SaaS, and tech industries. Join Jonathan Whetstone as he discusses client acquisition through paid advertising, remarketing, email, and phone calls. Explore the revamped website's role as an information hub and conversion tool. Elevate your prospecting with LeadIQ for impactful connections and growth. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent  Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Secure your business with Hadrian's insights on cybersecurity. Matas Stankevicius introduces the company, offering automated red teaming for various sectors. Learn about client acquisition through conferences, sales reps, and word of mouth, with an emphasis on expanding digital marketing. Matas, a former social media intern, highlights the importance of meaningful interactions over gimmicks in client engagement. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Claned offers a SaaS platform with a focus on social learning. Discover their growth strategies through referrals and LinkedIn. They've enhanced their website for better user experience. Santeri's role involves managing a marketing team and fostering collaboration to create valuable insights. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Miles Hobson, Head of Marketing, discusses automating tasks, improving guest experiences, and growing rental businesses. Discover their free trial, informative content, and future video integration for an enhanced user experience. Hospitable collaborates with agencies to drive growth and metrics. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Raven McShane, Senior Director of Growth, delves into their integrated program administration solution for US state and local governments. Discover how FORWARD Platform efficiently manages over $1 billion in assistance, reducing waste and fraud. Their clients include government agencies overseeing various funding programs. Learn how they acquire clients, build relationships, and utilize their website as a vital educational tool with case studies.   Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Uncover how RoamBee redefines supply chain visibility with AI and physical sensors. Scott Mears, Global Field Marketing Manager, introduces RoamBee, a Leeds-based company serving various industries. Learn about their unique AI-powered platform, marketing strategy, and the crucial role of their website. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent  Cookieless Technology All Integrations Supported No Website Changes Required  Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Discover how DataSnipper is revolutionizing the finance and audit industry with insights from Arkadiy Kondrashov, Head of Demand Generation. With over 500,000 professionals across 90 countries using their platform, this global tech scale-up is rapidly expanding. Learn about their inbound and outbound marketing strategies, website personalization, and the key factors driving their success in a competitive market. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent  Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Chris Matty, Founder and Chief Revenue Officer, discusses their focus on enhancing marketing effectiveness by synchronizing channels and bridging the gap between business and consumer data. Learn how they help B2B marketers reach their target audience in digital spaces dominated by consumer-focused platforms. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Lucaas Taxgaard, Head of Revenue Operations, emphasizes their growth through referrals and word of mouth. Their website is a content hub, and knowledge sharing keeps them at the forefront of industry trends. TimeLog is dedicated to improvement and client satisfaction. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Elizabeth Sholes, Head Of Marketing, discusses their tailored solutions for businesses, particularly in online marketplaces. Their ideal clients are tech platforms and marketplaces involved in digital transactions. The website is an educational hub, and the small yet dynamic marketing team handles content creation, demand generation, and product launches. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Rachel Abitan, Community Engagement Manager, shares insights. KeyOps, founded by physicians, streamlines digital interactions, providing quick payments and simplified outreach. Rachel emphasizes their strong presence on LinkedIn and Twitter, with their website as a trust-building hub. In her role, Rachel focuses on social media strategy and maintaining physician relationships in the evolving landscape. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Gabe Naviasky, Head of Sales and Marketing, discusses their platform that enhances communication within the boutique fitness community. They serve various fitness types and focus on outbound and referrals for client acquisition. They plan to improve their website for better user experience. Gabe's role involves sales coaching, marketing, data analysis, and collaboration. He highlights the need for better email deliverability in a rapid-fire segment. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Personal AI enhances communication by using your data to create interactive messaging. Sahiti Bondelepati, the Brand Development Manager, discusses its evolution and highlights the importance of automating conversations for continuous connections. They rely on organic search for leads, and their user-friendly website and adaptive messaging approach retain customers effectively, all while maintaining an empathetic and informative approach. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Sharesource partner with tech-focused companies in Australia, the UK, and Canada to source talent from countries like the Philippines, Vietnam, and Nicaragua. Their unique approach includes talent scouting, remote team support, and training. They use LinkedIn, Instagram, and Facebook for marketing and are updating their website. Building trust is crucial, and they showcase successful client relationships to highlight their impact on businesses. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Discover how LeadGenius customizes B2B data for sales and marketing. VP Derek Rahn explains their precision insights for various industries, emphasizing tailored customer experiences and leadership priorities. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Discover how Klimator, a software company, uses machine learning and big data to provide critical road weather data for safer journeys in the automotive and winter maintenance industries. Learn how Klimator's recent website overhaul enhances user interaction and content, adapting to evolving customer needs and maximizing their digital marketing impact.  Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Deirdre Mahon, VP of Marketing, explains that they focus on user-generated content, serving various industries. They acquire clients through referrals, outbound emailing, events, SEO, and pay-per-click advertising. They're also updating their website and introducing a Creator Community for collaborations and monetization opportunities, revolutionizing content licensing. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

BPD Zenith, a global asset management software provider, partners with IBM Maximo to customize software for various industries. Their website and social media outreach efforts connect with potential clients and offer valuable resources. With integration partnerships, they ensure seamless asset management across diverse tech stacks. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation  AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required  Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Lex Guest, Head of Marketing, aims to make trials more accessible, especially for rare disease patients, using technology. Their strategy involves white papers, conferences, and LinkedIn ads. The focus is on customer feedback, client relationships, and growth through inbound leads. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Bernadette Orscher, the Marketing Director, highlights their role in creating engaging quiz events. They attract customers and a dedicated quizzing community through various means, with plans to expand through email marketing. The website is evolving to better convey their brand's value and community initiatives, playing a vital role in their growth strategy. Bernadette emphasizes her leadership in shaping the brand's purpose and guiding her team through creative collaboration. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Pear Commerce, a retail eCommerce platform, bridges the gap between DTC and traditional eCommerce in the grocery and mass merchandise sectors. Louis Condon, Head of Strategy and Growth, stresses the importance of storytelling. Their revamped website aids conversion optimization, attracts leads, and collects feedback. Louis acknowledges industry evolution and message challenges. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

SalesLeap excels in helping B2B SaaS/Service companies achieve sales goals with a streamlined outbound process. CEO Christian Piuma boosts sales development, resulting in fourfold revenue growth. They offer end-to-end services, leverage founder expertise as a HubSpot Platinum Partner, and recently enhanced their website for better user experience. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Discover how BlueTuskr, a full-service e-commerce marketing company, helps online sellers expand their reach and stand out. They use diverse content strategies, a focused website, and multi-pronged growth initiatives to engage their audience effectively and convert leads. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Fifteen is your all-around marketing agency, offering website design, SEO, Google ads, and more. They focus on optimizing online presence through a comprehensive SEO strategy, catering to audiences at different marketing funnel stages. Fifteen is also revamping their website for a better user experience and lead generation. Their data-driven approach makes them a top choice for unique, results-driven marketing solutions. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

CEO Matthew Stibbe discusses their B2B tech brand differentiation, website launches, marketing acceleration, lead generation, and thought leadership. Learn about their client focus on tech, environmental tech, and health tech. They cater to big corporations and startups, emphasizing inbound leads, value-driven marketing, and consultative services. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Learn how Shoreline's cloud platform is transforming large-scale renewables in the era of climate change. Head of Marketing & Communication, Rolf Winther Christiansen, explains how their SaaS solutions optimize wind farm development. Discover the user-friendly platform's role in green energy transition and the company's competitive marketing strategy. See how Shoreline's website aims to make large-scale renewables more accessible. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Candor is a content marketing firm that helps B2B, SaaS, and tech companies grow through inbound marketing. They've served clients from startups to Fortune 1000 companies, expanding through word-of-mouth referrals and showcasing their own success. Learn how Candor fuels business growth Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Angie Bhandal, Senior Marketing Manager, discusses their role in postgraduate music education for music producers, singer-songwriters, and industry professionals. They offer on-site and online courses and are part of the world's largest independent music community. Their key goals are improving their website for a better user experience and optimizing SEO performance. Learn how Tileyard Education is shaping the future of music careers and education. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Head Of Marketing, Martin Young, discusses their rapid growth since 2020, driven by their patented technology that eliminates mold and health risks. They use digital marketing, partner with referral platforms, and rely on word-of-mouth referrals for expansion. Their website is crucial for educating potential clients and establishing Pure Maintenance UK as the go-to solution Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Tom Maskill, Sales and Sustainability Director at Webmart discusses sustainable marketing in an eco-aware society. Learn about their global presence and commitment to customer retention, along with the importance of a compelling website in converting visitors to clients. Discover how Webmart leads in sustainable marketing. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Panaton's Founder and Chairman, Dejan Nenov, discusses how they create custom software solutions for unique business needs. Learn how Panaton stands out by specializing in challenging technical projects, serving various industries, and using a distinctive approach to their website to attract and convert clients effectively. Discover the key strategies behind Panaton's growth and success. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Discover how PhotoUp leads in real estate photography solutions. VP of Marketing, Devon Higgins, shares their services and their innovative iOS app for agents. Their growth strategy focuses on adapting to industry needs, utilizing content marketing, and attracting clients with a freemium model. Paid advertising complements organic efforts, with a priority on website optimization for conversions. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Explore how Amsterdam's Media Distillery revolutionizes video analysis for broadcasters and pay-TV providers. Discover their effective marketing strategy through a compelling website, generating leads and trust. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Mina Kozman, Director of Demand Generation & Marketing, highlights Speakap's mission to bridge communication gaps in dispersed workforces using mobile phones. Their growth strategy is diverse, combining inbound marketing with thought leadership content, benefiting from referrals, and employing an outbound sales development team for proactive customer acquisition. This ensures Speakap's growth remains robust and adaptable in the evolving digital workplace. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

In our interconnected world, tackling network complexity is more vital than ever. Lauren Malhoit, Director of Technical Marketing and Growth at Men&Mice (acquired by BlueCat), specializes in managing networking services like DNS, DHCP, and IP for modern enterprises. She shares their shift to a user-focused approach with a revamped website, offering valuable information to potential clients. Their commitment to a user-centric experience and cross-functional alignment is key to achieving growth. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Bohdan Hlushko, Technology Team Manager, discusses their mission. Learn about their diverse client acquisition methods, including inbound and outbound marketing, content creation, and partner networking. Their website is key for credibility and lead generation, optimized for SEO. Discover their adaptability in the changing financial market and their leadership role in building an innovative, experimental team. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Joshua Odigie, the Marketing Manager, discusses their 60-year journey and their recent Queen's Award for innovation. Learn about their new product, Flexeserve Connect, enabling remote control of hot-holding units. Explore their dynamic client acquisition and growth strategies, including LinkedIn marketing and international exhibitions. Dive into their revamped website, designed for a unique sales journey, turning leads into loyal customers. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Jake Madoff, Senior Growth Marketing Manager, talks about their services, primarily for northeastern U.S. homeowners. They use Meta and Google for customer acquisition and effectively engage on YouTube. Sealed is also open to exploring smaller channels like Nextdoor. Their website provides detailed service information, but there's room for improvement in information distribution. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Ashley Baich, VP of Product and Marketing, talks about their relaunched product, Aurora, which offers a comprehensive view of an organization's tech stack. They connect with clients through referrals, partnerships, and industry events, using their website as a key touchpoint. The website excels at providing high-level content but faces the challenge of balancing technical details for experts and accessible information for non-tech users. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Alishia Salmon from Mercer, a top digital transformation consultancy in Dallas, shares insights. They focus on enhancing employee well-being and creating seamless digital work environments for large global organizations. Their dynamic website offers valuable insights, emphasizing a human-centric approach for a more efficient and user-friendly digital workspace. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Discover Kempower's rapid growth secrets, user-friendly chargers, digital marketing strategies, and community-building efforts. Kempower's website is the core of their B2B operations, offering value-driven content and easy communication channels. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

ClickDo, led by Manuela Willbold, excels in content marketing, PR, and link building, serving diverse clients and expanding into the German market. Their multifaceted client acquisition strategies, user-friendly website, and tailored content ensure effective lead generation. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Kelly Davis-Felner, CMO at PayIt, talks about their mission to streamline government transactions. They offer a user-friendly platform for government services, improving efficiency for residents and agencies. Kelly discusses their target audience, website's importance, and how they build trust with clients through customer advocacy and case studies. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Joshua Riley, Senior Marketing Ops Specialist, discusses its use in retail, transportation, healthcare, and education. SignageOS bridges CMS and hardware compatibility, offering device management tools for remote control. Their client acquisition channels include outreach, word of mouth, and industry events. The website's strengths are simplicity, demos, and case studies, but they aim for clearer service explanations. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Learn how Stockguard simplifies agriculture risk management. Nathaniel Miller, their Marketing Director, explains their USDA-backed solutions for farms of all sizes. They educate users on their website and plan to enhance its usability. Nathaniel focuses on demos, videos, partnerships, and industry outreach, stressing analytics and collaboration for product improvement. Discover how Stockguard secures your farm's financial stability. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing  #personalization #CRO #marketingpodcast

Sandra Polak, Director of Marketing, explains their recruitment services for various roles, including a SaaS platform called Connect. Betts serves tech organizations, using a diverse customer acquisition strategy and their founder's networking skills. They establish thought leadership, engage in webinars, and network to connect with clients and candidates effectively. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Bill Cooper, Global Vice President, Commercial Growth, explains how Justt uses AI and data-driven methods to assist merchants in various industries, from finance to gaming and more. Their multi-faceted client acquisition strategy involves outbound efforts, industry participation, and thought leadership through educational content on their website. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Led by Marketing & PR Director Daria Belova, HypeFactory's multifaceted growth efforts encompass social media, PR, conferences, and SEO. Their educational website is a vital resource in this highly competitive landscape, as they continue to enhance its discoverability. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Mishaal Murawala, VP of Marketing, discusses how their Houston-based platform empowers engineers while also attracting supply chain and procurement teams. Learn about their innovative marketing strategies, educational webinars, and user-friendly website, which not only educates but also engages visitors to drive growth and outreach in the industry. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Cohen McHale-Fleming, Marketing Manager, discusses their success driven by word-of-mouth referrals and strategic partnerships, emphasizing their commitment to efficiency and client satisfaction through tailored education and outreach. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Julio Orozco, Marketing Manager at Belvo, discusses how open finance boosts user engagement and conversions. Belvo provides financial data to Latin American fintech, targeting B2B clients. Their website drives over 40% of sales from inbound leads. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Learn how Dottid, an all-in-one commercial real estate asset management platform, addresses these challenges, as Director of Design and Brand, Daniel Lu, shares insights on streamlining workflows, centralizing data, and catering to both large and small companies. Discover how their website plays a pivotal role in branding, lead generation, and evolving customer experiences in the ever-changing technology landscape. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Packback, an AI-driven ed-tech company, enhances education by cultivating students' curiosity through online discussions. Senior Marketing Manager Peter Lannon highlights the benefits, engagement strategies, and their informative website, serving as a hub for AI-powered education resources. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Discover how OnSecurity's single platform empowers businesses to proactively identify and resolve security issues in the ever-changing digital world. Join Dan Roach, Head of Growth, as he delves into their expertise in penetration testing, vulnerability scanning, threat intelligence, and security awareness. Learn how they're revolutionizing cybersecurity by uniting various platforms and serving agile tech companies, startups, and scale-ups, all while evolving their marketing strategy to prioritize product-led growth and high-ticket services. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology  All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Julia Healey, Senior Manager of Marketing at Single Digits, discusses their expertise in providing high-speed Internet and Wi-Fi solutions for various industries. Clients discover Single Digits through their website, industry events, and word of mouth, with a recent website redesign leading to improved user experience and better conversion rates, reflecting the company's positive growth trajectory. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

eVenturing, a global Amazon partner based in London, specializes in helping businesses grow and scale on Amazon. Tom Bryant, Head of Amazon Growth, discusses how clients often discover eVenturing through referrals, emphasizing trust and value. Their website and social media channels serve as informative platforms, providing resources and outreach opportunities. eVenturing's diverse and accessible channels ensure that businesses looking to grow their brand on Amazon have multiple entry points to access their expertise. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Dave Shillingford, Brand Strategist at RightMarket, discusses their solution for maintaining brand consistency through an easy-to-use template system. Their ideal clients include organizations with limited marketing resources but a need for on-brand artwork. Growth comes from referrals, particularly in the charity sector. Dave highlights their website's role in message delivery and their strategy for expanding their social presence, aiming to provide marketing teams with a proactive approach to managing artwork needs. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Josh Raper, VP of Marketing at Affinity Answers, discusses their expertise in behavioral intelligence for precise audience targeting on social media. They work with various clients, primarily using partner relationships, LinkedIn, and content generation for client acquisition, focusing on privacy compliance and website engagement improvement. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

In our fast-paced world, staying connected is vital. Event Cadence, an all-in-one event platform, streamlines the event experience. Hailey Ingraham, Lead of Marketing Ops, reveals their focus on pharma and medium to enterprise events. Word of mouth drives clients, while their site is a one-stop hub for expertise, value, and features, making conversions effortless. Growth Marketers face three major challenges: boosting qualified leads, enhancing campaign ROI, and lowering customer acquisition costs—precisely why they're in the growth game in the first place. Discover the solution with Pathmonk Accelerate: +50% Sales Increase Automatically Increase Website & Blog Lead Generation AI-Powered Personalized Experiences based on real-time intent  Cookieless Technology All Integrations Supported No Website Changes Required Ready to elevate your website conversion? Experience it firsthand with our interactive demo ➡️ https://demo.pathmonk.com/ #growthmarketing #personalization #CRO #marketingpodcast

Raleigh Williams (https://twitter.com/theraleighwill) chats with Jesse Pujji (https://twitter.com/jspujji), about bootstrapping a business, the ups and downs of digital marketing, and lessons from selling Ampush with an 8-figure-exit. They also dive into the tough choices in entrepreneurship, like when to pivot and how to manage money. Tune in for real talk, book recommendations, and Jesse's personal insights on finding happiness. Don't miss this episode if you're intrigued by e-commerce, growth marketing, bootstrapping, or transformative leadership. Peace! — About Jesse — Jesse Pujji is the CEO of Gateway X, a venture studio focusing on direct-to-consumer brands. Prior to this, he co-founded Ampush, a digital marketing firm that managed over $1 billion in media spend and secured partnerships with brands like Uber and Hulu. Drawing from this experience, he launched Gateway X and its standout service, Growth Assistant, which embeds top offshore Growth Marketers into businesses. Outside of building countless ventures, Jesse actively shares his business insights on platforms like Twitter and LinkedIn. — Check Out Raleigh's Stuff: • ExitOS - Build a Better, Sellable Business • Weekly Newsletter Check Out Jesse's Stuff: • Gateway X • His Newsletter • His Podcast “Business Breakdowns” — Social Links: ✅ Raleigh's Twitter ✅ Raleigh's Instagram ✅ Raleigh's LinkedIn ✅ Jesse's Twitter ✅ Jesse's Instagram ✅ Jesse's LinkedIn — The DealMaven Podcast: The Moves That Built Business Empires. We cover a lot of cool stuff like leaving your 9-5, making millions, and the mindset required to get there. Subscribe To Our YouTube Channel Here! Get in Touch With Us! Wanna be our next guest or sponsor the next ep? Contact us at raleigh@dealmaven.io

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Generative AI tools like ChatGPT have become indispensable for marketers, serving them daily in tasks such as content ideation and keyword research. However, the true power of AI lies in its ability to process massive volumes of data, enabling brands to unlock growth opportunities and enhance customer acquisition strategies. Today, Rob discusses how growth marketers are leveraging AI. Show NotesConnect With: Rob Freedman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Generative AI tools like ChatGPT have become indispensable for marketers, serving them daily in tasks such as content ideation and keyword research. However, the true power of AI lies in its ability to process massive volumes of data, enabling brands to unlock growth opportunities and enhance customer acquisition strategies. Today, Rob discusses how growth marketers are leveraging AI. Show NotesConnect With: Rob Freedman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Growth Marketers, we dive deep into the strategies and tactics that top-performing sales organizations use to optimize their workflows and drive better team performance. Join us as we explore the benefits of prioritizing leads, automating and personalizing communication, and prospecting more effectively with CRM tools. We'll also take a closer look at what successful companies do to coach and train their sales teams, including the use of dashboard metrics and effective coaching strategies. Whether you're a sales leader looking to improve your team's performance or a business owner seeking new ways to drive growth and revenue, this episode is for you.

Today we're joined by Prathamesh Dembla, the Head of Growth at Licious. Prior to Licious, Prathamesh was Head of Digital Marketing at Milk Basket. In this episode, Prathamesh talks about the positive effects of both lockdowns, working from home and one key skill that has benefited reliable professionals during these challenging times. He also shares what has helped him develop his business acumen and how his love for teaching makes him a better marketer. Prathamesh discusses various growth hacks he has implemented at Licious and how Branch has helped them with the attribution and channel optimization of these strategies. Prathamesh also stresses how “atomic personalization” helps them with conversion rate optimization. Prathamesh then goes on to share key takeaways from his experience as a co-founder of Infinity Minds, a personal development company for children. In terms of risk-taking, Prathamesh breaks down how he decides which risks to take and how startups can avoid “analysis paralysis” with an execution-first mindset. As Head of Growth at Licious, Prathamesh talks about his biggest challenge during and after a period of hypergrowth amid COVID-19 lockdowns. Prathamesh then finally talks about his leadership style and the power of compounding in business, relationships and health.

SaaS companies are making complicated technology accessible and easy. We welcomed the Head of Marketing of Seaplane, Paige LaNasa. Seaplane is a global platform for building and scaling your apps. They're giving developers the power to build and scale apps without the pain or complexity of managing cloud infrastructure. With such a niche and hyper-targeted audience, Paige helps to understand their buyers and offers us best practices and insights into how growth marketers can reach those elusive developers. With product-led growth and sales at the forefront, their website is critical to creating an independent buying journey and telling Seaplane's story.

Privacy is becoming increasingly important as regulations develop and the topic becomes more complex. Simplifying the complexity of privacy and data governance is Ketch, a complete data control platform for programmatic privacy, governance, and security. Marketing Lead, Colleen Barry joined us to discuss their growing start-up and the role privacy plays for growth marketers, IT, and legal. With 3-key personas, she also offers us an overview of their goal to support their buyers with targeted messaging and imagery.

In today's Shopify eCommerce podcast, my guest is Adam Pearce the Co-founder & CEO of Blend Commerce. They're an on-demand digital team focused on helping Shopify brands to grow and scale.They have experts in many areas that a DTC Shopify brand needs including CX Designers, Front & Backend Developers, Conversion Rate Consultants, Growth Marketers, and Strategy Consultants.They offer a Shopify business the right amount of capacity not only to maintain an ecommerce store but to also improve the business outcomes month-over-month. Let's learn more about how Blend Commerce has created a paradigm shift in the traditional agency model through customer experience. See acast.com/privacy for privacy and opt-out information.

Our guest today is [Andrew Gluck](https://twitter.com/irrvrntVC), GP at [irrvrntVC](https://angel.co/v/back/irrvrntvc). Irreverant is a rolling fund that focuses on investing in NextGen Commerce, DTC, & AdTech. Some of Andrew's investments include Haus, Caraway, Cadence, Italic, Poppy and Simple. Previously, Andrew founded and was the COO of the marketing agency Agency Within which generated over $5B for brands looking to maximize profitability. In this episode, we discuss the intersection of growth marketing and investing, how Andrew makes investment decisions based on his background in growth as well as how to choose a growth marketing agency. Without further ado, here's Andrew. Some of the questions I ask Andrew: 1. What was your initial attraction to growth marketing? 2. What are some of the changes you've seen in the past 10 years when it comes to digital marketing and scaling companies? 3. Why did you eventually decide to start your own growth marketing agency? 4. When dealing with digitally native brands, what are some of the aspects within growth that sometimes clients might not understand? 1. If a company has most of its sales on Amazon, does that worry you? 5. When does it make sense for a company to start paid marketing? 1. What's the smallest ad budget you recommend that could give you some idea if it's working? 6. How long should a test be? 7. We've heard time and time again on this show it's the easiest point in time to build a company, the hardest period to build a brand. As an investor and marketer, what has to be compelling about a company in order for you to invest your time or money? 8. We've talked on this show about how choosing an agency can be a difficult thing to do. It's hard to understand 9. How did [irrvnt.vc](http://irrvnt.vc) come together? Why did you decide to create a rolling fund opposed to a traditional venture capital fund? 10. Where does a subscription make sense? 1. What are the advantages of a rolling fund? 11. What's one thing you would change about venture capital? 12. What's one book that inspired you personally and one book that inspired you professionally? 13. What's one piece of advice that you have for founders? 14. What's the best piece of advice that you've received?

In this episode of Growth Marketers Podcast, we are answering questions from our listeners about tracking and attribution, measuring success when it comes to marketing, different channels to use in B2B marketing, and more. Here's what we cover today: ►What tasks should I give to an agency and what tasks should I do in-house? ►MQL vs SQL: should I measure MQL? ►Does social work for B2B? Those questions are very relevant to many of you guys and for us as an agency as well, so hopefully, you'll get some value from this episode. Tune in for this episode and send in more digital marketing questions. We're always happy to help you out. Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

Pour ce nouvel épisode je reçois Guillaume Cabane.  Très réputé dans le monde du Growth Marketing après avoir travaillé chez Mention, Segment ou Drift. Guillaume a récemment monté HyperGrowth Partners, un collectif de Growth Marketers qui accompagnent des SaaS à succès dans leur phase d'hypercroissance. Au cours de ce podcast, il nous explique son parcours, sa nouvelle activité et partage avec nous sa méthode pour maximiser l'impact du marketing dans les ventes. Il nous a également partagé de nombreuses tactiques qui pourront sans doute vous inspirer pour votre propre SaaS. Vous pouvez suivre Guillaume sur Twitter et LinkedIn. Timeline de l'épisode : 1:30 Présentation de Guillaume et de son parcours. 2:30 Présentation de HyperGrowth Partners 8:10 Comment Guillaume accompagne les SaaS 12:30 Quelques exemples de tactiques utilisées par Guillaume. S'appuyer sur les effets psychologiques. 20:30 S'appuyer sur les biais cognitifs en marketing. 22:30 Pourquoi il vaut mieux avoir une approche "Best of bread" plutôt que d'utiliser des solutions tout-en-un. 25:20 Product Led Growth vs Sales Led Growth 30:30 Quelques exemples de tactiques "Top of the funnel".  38:30 L'outbound est-il toujours efficace ?  42:30 Quelle stratégie outbound pour les grands comptes B2B ?  46:20 Quel Customer Data Platform utiliser ? 49:00 Comment rester à la pointe en matière de Growth Marketing ? 54:00 Quelles tendances dans le Growth Marketing ? 56:40 Quelques questions rapides Mentionnés pendant l'épisode :

With an almost immeasurable series of variables that come with setting up a growth framework, there are numerous, invaluable lessons to learn from the experience that Oren Greenberg has amassed, nurturing massive growth in startups and corporates alike.From the considerations of building in-house functions vs enlisting the specialisms of an agency, to identifying the right skills in budding growth marketeers, and much more, we hear from Oren - a Growth Marketing Advisor and Founder of Kurve - on the next, insightful episode of the Scale of One to Tech podcast.This episode coversThe varying experiences advising in scaleups vs corporate environmentsMaking a switch from traditional marketing to growth marketingQualities that make a great growth marketing teamAttributes of a good leaderDeciding between building an in-house team or considering agenciesHow internal education becomes a block for marketeersWhether to look for generalists or specialistsLinks and references at: https://www.acquiredigitaltalent.com/Get in touch: alex@acquiredigitaltalent.com

Today we’re joined by Prathamesh Dembla, the Head of Growth at Licious. Prior to Licious, Prathamesh was Head of Digital Marketing at Milk Basket. In this episode, Prathamesh talks about the positive effects of both lockdowns, working from home and one key skill that has benefited reliable professionals during these challenging times. He also shares what has helped him develop his business acumen and how his love for teaching makes him a better marketer. Prathamesh discusses various growth hacks he has implemented at Licious and how Branch has helped them with the attribution and channel optimization of these strategies. Prathamesh also stresses how “atomic personalization” helps them with conversion rate optimization. Prathamesh then goes on to share key takeaways from his experience as a co-founder of Infinity Minds, a personal development company for children. In terms of risk-taking, Prathamesh breaks down how he decides which risks to take and how startups can avoid “analysis paralysis” with an execution-first mindset. As Head of Growth at Licious, Prathamesh talks about his biggest challenge during and after a period of hypergrowth amid COVID-19 lockdowns. Prathamesh then finally talks about his leadership style and the power of compounding in business, relationships and health.

A lot of our clients that are starting a new line of business or breaking into a new industry want to know how to generate demand for new products or services. And there’s generally been a lot of talk around demand generation lately. One of the best ways to do it is through the process that we call building thought leadership. It’s essentially positioning yourself, your brand, or your company as an industry expert and opinion leader. In this episode of the Growth Marketers podcast, we want to break down that topic and talk about different ways to generate demand or build a brand. Important note: we're talking specifically about demand generation, not lead generation. So hopefully, you’ll find some actionable insights into building a true brand and creating thought leadership in your industry. Enjoy! Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast

In this Episode, I (@Jivraj Singh Sachar) speak with Damandeep Soni, Vice President of Growth at BoAt Lifestyle, one of India's largest consumer brands and the world's 5th largest wearable brand! Damandeep has been in the domain of Growth for over a decade now, having led companies & products to exponential growth over the years. Some of the brands he has touched include Line, Mobikwik and Milkbasket. Through this Episode we discuss the following: 1. (02:14) : The Golden Circle of Growth 2. (04:14) : Understanding the Growth Funnel 3. (06:11) : The 4 Pillars of Growth 4. (10:56) : The role of Experimentation for Growth Teams 5. (15:10) : Metrics to track in Growth 6. (19:30) : Busting the Myths about Growth 7. (21:30) : The Do Not's for Growth Marketers 8. (24:26) : The secret to Daman's Growth 9. (26:38) : Qualitative learnings from Daman's career Hope you enjoyed the first Masterclass on the Indian Silicon Valley Podcast. In case your curiosity bites you further, do check out the fabulous blog run by Damandeep on growth. It's at - https://www.damansoni.com/ We're available on Instagram & Twitter. Feel free to drop in your feedback! Do not forget to Subscribe to our WhatsApp Newsletter. I, Jivraj, am reachable on LinkedIn & Twitter! "If you never try, you never know" Stay Tuned, Keep Building.

Last season was about them. This season is about us. We've met the industry's best—Founders, Entrepreneurs, Growth Marketers. Now, we're showing you who we are. What we do on a daily basis. The problems we face, and the solutions we find. Real conversations about everyday stuff that affects people across a wide range of industries. P.S. Season 2 includes Youtech CEO, Wilbur You

Johannes Radig spricht über seine täglichen Aufgaben als Growth Marketer und wie man am besten diesen Job bekommt. Besonders interessant: Er gibt Einblicke in seinen Arbeitsalltag als digitaler Nomade, denn Johannes arbeitet ohne festen Arbeitsplatz. Er bereist die Welt und verdient als Selbstständiger im Bereich Growth Marketing seinen Unterhalt. Wir fragen Johannes: Wie viel verdient man im Growth Marketing? Was macht man im Growth Marketing? Zudem spricht er über seine verrücktesten beruflichen Erfahrungen als Mentor für Start-ups. Johannes Radig über die täglichen Aufgaben eines Growth Marketers und wie man am besten diesen Job bekommt

Johannes Radig spricht über seine täglichen Aufgaben als Growth Marketer und wie man am besten diesen Job bekommt. Besonders interessant: Er gibt Einblicke in seinen Arbeitsalltag als digitaler Nomade, denn Johannes arbeitet ohne festen Arbeitsplatz. Er bereist die Welt und verdient als Selbstständiger im Bereich Growth Marketing seinen Unterhalt. Wir fragen Johannes: Wie viel verdient man im Growth Marketing? Was macht man im Growth Marketing? Zudem spricht er über seine verrücktesten beruflichen Erfahrungen als Mentor für Start-ups. Johannes Radig über die täglichen Aufgaben eines Growth Marketers und wie man am besten diesen Job bekommt

Johannes Radig spricht über seine täglichen Aufgaben als Growth Marketer und wie man am besten diesen Job bekommt. Besonders interessant: Er gibt Einblicke in seinen Arbeitsalltag als digitaler Nomade, denn Johannes arbeitet ohne festen Arbeitsplatz. Er bereist die Welt und verdient als Selbstständiger im Bereich Growth Marketing seinen Unterhalt. Wir fragen Johannes: Wie viel verdient man im Growth Marketing? Was macht man im Growth Marketing? Zudem spricht er über seine verrücktesten beruflichen Erfahrungen als Mentor für Start-ups. Johannes Radig über die täglichen Aufgaben eines Growth Marketers und wie man am besten diesen Job bekommt

In this episode of the GrowthTLDR, we talk to Philip Inghelbrecht, the CEO and Co-Founder of Tatari, a data and analytics company for TV advertising. For a lot of us working in marketing and growth, we've leveraged near every digital channel and platform to grow audiences for our company. But, for many of us, it's like we've had very little experience with TV advertising. Tatari is aiming to change all that by making TV advertising feel just like Digital advertising. We talk to Philip about how he started Tatari, what it is like growing a company in a well-established industry like TV, and how we should measure the performance of our TV ads. Happy Growing!