Podcast appearances and mentions of tom asacker

Tom Asacker - Unwinding Want: A Deep Dive into Self-Exploration   In this episode of the Innovation Show, the Aidan McCullen dives deep into the hidden forces that control our lives with Tom Asacker, the author of 'Unwinding Want.' Drawing on decades of research, Asacker reveals how unconscious self-hypnosis traps us in cycles of overthinking and dissatisfaction. With groundbreaking insights, he exposes the delusions that leave us anxious and lost, advocating for a life of curiosity and self-exploration. Learn how to reframe your wants, understand your internal world, and improve your relationships. The episode also touches on mindfulness, overcoming fears, and embracing the uncertainty that leads to a meaningful life. A must-watch for anyone looking to escape the matrix of reality and find true happiness.   00:00 Introduction to the Hidden Forces Shaping Our Lives 01:04 Welcoming Tom Asacker: Author of Unwinding Want 06:18 Exploring the Concept of Want and Self-Delusion 09:00 The Power of Wonder and Language 11:09 Rewiring Negative Feelings and Embracing Curiosity 25:27 Understanding and Unwinding Delusion 28:23 Exploring the Root of Consumer Habits 29:58 Breaking Free from Work Addiction 31:18 The Illusion of Corporate Loyalty 32:47 Understanding Systems Thinking 35:04 The Power of Mindfulness and Meditation 37:03 Embracing Uncertainty and Creativity 45:29 The Essence of Relationship in Reality 50:42 Final Thoughts on Living Authentically   Find Tom:   Tom Asacker, Unwinding Want, Innovation Show, Aidan McCullen, Self-Awareness, Mindfulness, Personal Growth, Emotional Intelligence, Curiosity, Internal Freedom, Breaking Habits, Conscious Living, Inner Peace, Zen Philosophy, James Baldwin Quote, Overcoming Fear, Behavioral Change, Awakening, Self-Hypnosis, Reality Perception

On the 119th episode of the What is a Good Life? podcast, I'm delighted to welcome Tom Asacker. Often described as a creative force, albeit a wayward one, Asacker has been an artist, CEO, corporate advisor, award-winning inventor, and professional magician. He's a student of the human psyche and the author of several best-selling books on belief, human behaviour, and personal transformation. Since childhood, he's been collecting and deciphering observations about all of the strange ways that people think about and behave in the world. For the past 25 years, he's been endlessly improvising, searching for ways to communicate an art of living that confronts conditioning and embraces freedom. His latest attempt is his new book, Unwinding Want: Using Your Mind to Escape Your Thoughts.In this illuminating conversation, Tom shares the incoherence of his childhood experiences and how they led him to question the nature of beliefs and the human condition. We discuss the role of the thinking mind, the illusion of control, and the significance of feelings over societal conditioning in guiding actions, as well as the prioritisation of relationship over goals.Ultimately, this conversation is an invitation for our inner spirits to emerge and to live the lives we truly want.For more of Tom's work, check out the following:Tom's book and website: https://www.unwindingwant.com/Tom's Newsletter: https://unwindingwant.substack.com/ Contact me at mark@whatisagood.life if you'd like to explore your own lines of self-inquiry through 1-on-1 coaching, take part in my 5-week Silent Conversation group courses, discuss experiences I create to stimulate greater trust, communication, and connection, amongst your leadership teams, or you simply want to get in touch.- For the What is a Good Life? podcast's YouTube page: https://www.youtube.com/@whatisagoodlife/videos- My newsletter: https://www.whatisagood.life/- My LinkedIn: https://www.linkedin.com/in/mark-mccartney-14b0161b4/- Exploring one-on-one coaching: https://www.whatisagood.life/p/one-on-one-coaching- The Silent Conversations: https://www.whatisagood.life/p/the-silent-conversations00:00 Why do people believe what they believe?03:41 Seeking stability or something to lean on06:15 The calming of the thinking mind09:35 Feeling what we want and responding to that13:50 Revealing of the illusion 17:55 Dancing with life24:30 Feeling alive and focus of attention 28:38 Allowing an expression of our feelings34:20 We do things for a feeling that doesn't come37:50 The prioritising of relationship47:50 Wants from feelings versus conditioning52:20 The role of suffering and confusion in revealing58:39 Playing with our minds rather than controlling1:04:34 What is a good life for Tom?

Welcome to episode #965 of Six Pixels of Separation - The ThinkersOne Podcast. Tom Asacker has been challenging my thinking for years, ever since we first connected in the mid-2000s when his book, A Clear Eye For Branding, offered a fresh perspective on marketing and branding. Over the years, Tom has continued to push boundaries, diving into the intersection of belief, behavior, and what truly drives us. His latest book, Unwinding Want - Using Your Mind To Escape Your Thoughts, is a natural progression of his work, building on the insights he explored in earlier books like The Business Of Belief, Sandbox Wisdom, I Am Keats, and Your Brain On Story. In this conversation, Tom and I delved deep into the paradox of desire - how what we think we want often reflects our conditioning rather than our true selves. We discussed how marketers manipulate emotions, the societal constructs that shape our decisions, and the role of personal agency in breaking free from unconscious patterns. Tom shares profound insights about the human experience, such as how recognizing our conditioning can help us make more authentic choices and how the pursuit of comfort can sometimes rob us of meaningful experiences. He also touched on how AI mimics the human mind's patterns, creating an eerie reflection of our own thought loops. What I've always appreciated about Tom is his ability to merge intellectual rigor with practical wisdom, challenging us to reexamine not just what we want but why we want it. If you've ever found yourself questioning whether the life you're living is truly your own, this episode - and Tom's work - might just give you the tools to find out. This is a great discussion to kick off 2025 (Happy New Year!). Enjoy the conversation! Running time: 1:12:22. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Tom Asacker. Unwinding Want - Using Your Mind To Escape Your Thoughts. A Clear Eye For Branding. The Business Of Belief. Sandbox Wisdom. I Am Keats. Your Brain On Story. Check out Tom's amazing Substack. Follow Tom on LinkedIn. This week's music: David Usher 'St. Lawrence River'. Chapters: (00:00) - Exploring the Intersection of Marketing and Psychology. (02:51) - The Insight Behind Unwinding Want. (06:00) - Understanding Human Behavior and Conditioning. (09:00) - The Role of Marketing in Shaping Desires. (12:00) - Artificial Intelligence and Emotional Connection. (14:53) - The Limitations of AI in Guiding Human Life. (18:07) - The Impact of Conditioning on Life Choices. (20:51) - Navigating the Pursuit of Authenticity. (23:55) - The Influence of Society on Personal Desires. (27:08) - The Future of Human Connection and AI. (29:59) - Reflections on Scarcity and Abundance in Society. (37:20) - Exploring Reality and Perception. (40:09) - The Concept of Moloch and Its Implications. (44:13) - The Divisive Nature of Beliefs. (49:52) - Navigating Systemic Challenges and Personal Agency. (53:58) - The Role of Nonconformity in Personal Growth. (59:49) - Understanding the Marketplace of Wants. (01:03:02) - The Importance of Relationships in Life. (01:06:50) - Embracing Change and Curiosity.

Bestselling author, keynote speaker, branding strategist and provocateur Tom Asacker has spent most of his career in the fascinating world of belief and behavior change, and how it impacts both personal and professional lives.Tom is focused on helping people and organizations break free from self-deceptive thinking and reclaim their creative freedom and joy. His bestselling books include The Business of Belief, Sandbox Wisdom, and I Am Keats. Tom's TEDx talk titled “Why TED Talks Don't Change People's Behaviors” has garnered just shy of a million views. Tom's new book, Unwinding Want, is just out.

Do you FEEL like you are doing what you want? Here's the kicker. You are. TOM ASACKER'S book Unwinding Want is out on Amazon! https://amzn.to/3ysLGKP

Finally!!!!  The podcast you (well I) have been waiting for! Meet my friend Tom. He's inspired me to live the life I want. I hope I can help you do the same. Read his book. Comes out soon! In the meantime, watch his TEDtalk that made me want to reach out to him. Let's go! with love, J.

In episode 399, Tom Asacker shares insights from his experience as a business owner,  innovator, and professional magician. He emphasizes the need to understand and fulfill  people's desires in order to be persuasive and influential.  Tom talks about the power of having fun and enjoying the process in achieving success.  He explores the role of doubt and skepticism in innovation and explains how curiosity and embracing the unknown can lead to breakthroughs. Bradley inquires about the process and learnings from Tom's podcast, "I Hear Dead People,” alongside the future of learning.  Key Insights / Takeaways  • Understanding and fulfilling people's desires is key to persuasion and influence  • Why innovation cannot be forced; it must be allowed to emerge through curiosity,  experimentation, and learning  • Why desire is the driving force in the marketplace  • Improved self-awareness requires individuals to genuinely want to change  • The podcast 'I Hear Dead People' explores the ideas and philosophies of influential  figures through fictional interviews, providing an entertaining and educational experience.  • Tom's upcoming book 'Unwinding Want' aims to help people uncover their true desires  and eliminate regrets by unraveling the psychological hypnosis that keeps them stuck in  patterns they don't truly want.  Chapters  00:00 The Path to Magicianship 05:59 Understanding Desires for Persuasion and Influence 11:56 Embracing Curiosity and the Unknown for Innovation 31:50 The Podcast 'I Hear Dead People' 38:18 Uncovering True Desires and Eliminating Regrets     This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days. *** If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together. If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at info@bradleyhartmannandco.com.      

Tom Asacker is often described as a creative force, albeit a wayward one, Asacker has been an artist, award-winning inventor, screenwriter, and professional magician.He's a student of the human psyche and the author of several best-selling books on belief, human behavior, and personal transformation.He has given a TED talk, was a foosball champion, holds medical patents, and hitchhiked on airplanes.Since childhood, he's been collecting and deciphering observations about all of the strange ways that people think about and behave in the world.His latest work is called “Want Consciousness”— a philosophy and psychology that unlocks both human potential and well-being.To learn more, check out his fascinating philosophy of life, or simply type his name into Google Hosted on Acast. See acast.com/privacy for more information.

Guest: Tom Asacker, an artist, award-winning inventor, screenwriter, professional magician, and author of several best-selling books on belief, human behavior, and personal transformation. Overview: The story your company tells about itself can be an important part of your brand, your history, and your culture. But companies can also become so wrapped up in their stories that they lose sight of everything they're capable of accomplishing. On today's show, Tom Asacker discusses the power and limitations of your business' story and how CEOs can rewrite their narratives to Make BIG Happen. 

“Leaders must define the vision of how the world could exist — based on values, ideas, imagination — and driven by love for your people and passion for possibility.” Tom Asacker is a longstanding strategist, speaker, and trainer — well known to many P&G executives. Tom is a writer, former GE executive, past owner of a high precision electronics firm and Founder & CEO of a medical device company. Tom holds medical patents and product design awards - and is recognized by Inc Magazine, MIT, and YE's “Birthing of Giants” entrepreneurial executive leadership program. The author of several critically acclaimed books, including “The Business of Belief.” Tom's a painter, magician, philosopher and screenwriter. But while Tom IS known to many P&G'ers - he's not exactly a P&G Alumni, so what's the deal? Alongside our partners at P&G, we're thrilled to share another episode of P&G's “More Than Soap” podcast - available exclusively each week to P&G Employees at GetMoreThanSoap.com. On “More Than Soap,” P&G shares weekly conversations with Inspiring guests, unique perspectives, and unconventional ideas. “More Than Soap” is P&G's official internal podcast - available to all 100,000 P&G employees worldwide, and hosted by Dorion Positano, P&G's Director of New Business and Content Innovation. Interested in learning more about P&G's “More Than Soap” podcast, or P&G Studios, can reach out directly to Dorion on LinkedIn. GetMoreThanSoap.com

This week, we come at storytelling from a slightly different angle - we're going to talk about the stories we tell ourselves. Specifically, those stories that place limits around our unlimited selves - why we do it, how we can stop doing it, and...

On this episode of "takin a walk" join Buzz Knight and Tom Asacker as they walk and talk at Tower Hill Pond in New Hampshire.  Tom is often described as a wayward creative force, award winning inventor, screenwriter and brilliant thought leader. Tom is a personal coach to leaders and entrepreneurs and has delivered a Ted Talks on behavioral change.

Takin A Walk Teaser with Tom Asacker in the woods of New Hampshire

It all began with Tom Asacker's provocative question: What if the stories you tell yourself are all wrong? What if your story of what life should look like no longer meets your soul's desires? Hear 3 richly accomplished humans tell me how they shifted into completely unexpected new lives. Tom Asacker, iconic business thinker and bestselling author of 6 books, Adriana Machado, former CEO of GE Brazil, Sam Yau, former Head of the Board at the pioneering Esalen Institute.

In a time when "STORY" is such a buzzword, we learn how story can also have a sharp edged side. What does story really mean and how can it be used for action? Is STORY something we are Living in just our heads or are we living it out? What a good question. Lets unpack it with Tom Asacker. He is an expert in innovation, strategic communication, the customer experience, and marketplace trends. Also you can get more details in his book, Your Brain on Story: The Destructive Seduction of the Hero's Journey.CEO For Life  Amazon Best Selling Author  Amazon best seller CEO for Life: Gain Full Control of Your Life and Your Business Forever https://www.amazon.com/dp/1945446927/ref=cm_sw_r_cp_api_glt_fabc_K63ZN5RSPEG6FDWR4M6Y   robertbarber@royiacademy.com  Robert Barber You Tube: https://tinyurl.com/wvac9tjRobert Barber LinkedIn www.linkedin.com/in/robertleebarberRobert Barber Instagram: https://www.instagram.com/robertbarberrealestateRobert Barber Facebook: https://www.facebook.com/robert.l.barberRobert Barber Snapchat: https://www.snapchat.com/add/rbarberflRobert Barber Twitter: https://twitter.com/robertlbarber

At Least 3 Reasons Continuing Education Sucks Curt and Katie chat about why continuing education is usually pretty ineffective. We dig into a listener question related to repackaged, introductory level, uninspiring presentations. We look at the systemic concerns related to CE standards as well as the difficulty balancing high quality education with affordability. We explore research that shows that continuing education (especially when it is solely didactic) does not impact client outcomes. We also share ideas to improve continuing education for the next generation of clinicians.        It's time to reimagine therapy and what it means to be a therapist. To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age. In this episode we talk about: The problems with continuing education rules and what that means for the types of education modern therapists often can find The ways in which presenters repackage others' material Continuing education is not proven to improve client outcomes CE standards that limit the innovation and interactive capability How most CE is very general and appropriate for all levels of clinicians (not solely intermediate to advanced therapists) The type of didactic training that might be impactful or effective (but may not be CE worthy) The problem with not having practical applications involved in presentations Learning, practicing and then doing Why effective continuing education is expensive and whether they make a difference in being better therapists Deliberate practice and the effectiveness of spending time outside of session (and training) practicing skills Practice-based evidence (measuring how well our clients are doing) and why this is the strongest way to do better work The importance of giving accurate feedback to CE providers The acknowledgement and acceptance within the system that CE doesn't really work – and the push back and reasons why people within the system don't want to fix it Assessing competence and engagement in training (pros and cons) The balance between accessibility and accountability The shelf-life of graduate education and the need for continuing education Our vision related to continuing education and learning Our Generous Sponsors: SimplePractice Running a private practice is rewarding, but it can also be demanding. SimplePractice changes that. This practice management solution helps you focus on what's most important—your clients—by simplifying the business side of private practice like billing, scheduling, and even marketing. More than 100,000 professionals use SimplePractice —the leading EHR platform for private practitioners everywhere – to power telehealth sessions, schedule appointments, file insurance claims, communicate with clients, and so much more—all on one HIPAA-compliant platform.  Get your first 2 months of SimplePractice for the price of one when you sign up for an account today. This exclusive offer is valid for new customers only.  Go to www.simplepractice.com/therapyreimagined to learn more.  *Please note that Therapy Reimagined is a paid affiliate of SimplePractice and will receive a little bit of money in our pockets if you sign up using the above link. GreenOak Accounting At GreenOak Accounting, they believe that every private practice should be profitable. They've worked with hundreds of practice owners across the country to help them gain financial peace of mind and assist them with making smart financial decisions. GreenOak Accounting specializes in working with therapists in private practice, and they have helped hundreds of therapists across the country reach their financial goals.  They offer a number of monthly service options that can be catered to a practice's needs - from basic bookkeeping to premium CFO services. Other specialized services include Profit First Support, compensation planning, and customized KPI Dashboards. They help therapists achieve their clinical goals by making sure they have a profitable practice, and offer unsurpassed support along the way.  If you're interested in scheduling a complimentary consultation, please visit their website at www.GreenOakAccounting.com/consultation to learn more.   Resources mentioned: We've pulled together resources mentioned in this episode and put together some handy-dandy links. Please note that some of the links below might be affiliate links, so if you purchase after clicking below, we may get a little bit of cash in our pockets. We thank you in advance! The Cycle of Excellence by Tony Rousmaniere Dr. Joy DeGruy Why TED Talks don't change people's behaviors: Tom Asacker at TEDxCambridge 2014 Scott Miller, PhD: Deliberate Practice Dr. Ben Caldwell, LMFT – Ben Caldwell Labs Articles: Impact of Formal Continuing Medical Education Does Professional Training Make a Therapist More Effective?   Relevant Episodes: All Deliberate Practice episodes Be a Better Therapist Finding Your Blind Spots The Fight to Save Psychotherapy   Connect with us! Our Facebook Group – The Modern Therapists Group Therapy Reimagined 2021   Our consultation services: The Fifty-Minute Hour Who we are: Curt Widhalm is in private practice in the Los Angeles area. He is the cofounder of the Therapy Reimagined conference, former CFO of the California Association of Marriage and Family Therapists, an Adjunct Professor at Pepperdine University, a former Subject Matter Expert for the California Board of Behavioral Sciences, and a loving husband and father. He is 1/2 great person, 1/2 provocateur, and 1/2 geek, in that order. He dabbles in the dark art of making "dad jokes" and usually has a half-empty cup of coffee somewhere nearby. Learn more at: www.curtwidhalm.com Katie Vernoy is a Licensed Marriage and Family Therapist, coach, and consultant supporting leaders, visionaries, executives, and helping professionals to create sustainable careers. Katie, with Curt, has developed workshops and a conference, Therapy Reimagined, to support therapists navigating through the modern challenges of this profession. Katie is also former President of the California Association of Marriage and Family Therapists. In her spare time, Katie is secretly siphoning off Curt's youthful energy, so that she can take over the world. Learn more at: www.katievernoy.com A Quick Note: Our opinions are our own. We are only speaking for ourselves – except when we speak for each other, or over each other. We're working on it. Our guests are also only speaking for themselves and have their own opinions. We aren't trying to take their voice, and no one speaks for us either. Mostly because they don't want to, but hey.   Stay in Touch: www.mtsgpodcast.com www.therapyreimagined.com Our Facebook Group – The Modern Therapist's Group https://www.facebook.com/therapyreimagined/ https://twitter.com/therapymovement https://www.instagram.com/therapyreimagined/   Credits: Voice Over by DW McCann https://www.facebook.com/McCannDW/ Music by Crystal Grooms Mangano http://www.crystalmangano.com/  

Are your stories keeping you anxious and dispirited? How do you let go of “happily ever after” and step into being radically alive? Or, in the words of Mary Oliver, what is it you plan to do with your wild and precious life?

Often described as a catalyst and nonconformist, branding expert Tom Asacker writes and speaks about radically new practices and ideas for marketplace success in times of uncertainty and change. He is the author of six books including https://www.amazon.com/Keats-Escape-Your-Mind-Free-ebook/dp/B01MY9NPQ8/ref=sr_1_1?dchild=1&keywords=tom+asacker&qid=1614031699&sr=8-1 (I am Keats,) https://www.amazon.com/Clear-Eye-Branding-Straight-Powerful/dp/097252908X (A Clear Eye for Branding )and The https://www.amazon.com/Business-Belief-Salespeople-Fundraisers-Entrepreneurs-ebook/dp/B00CTSOG8I/ref=sr_1_1?dchild=1&keywords=The+Business+of+Belief%3A+How+the+World%27s+Best+Marketers%2C+Designers%2C+Salespeople%2C+Coaches%2C+Fundraisers%2C+Educators%2C&qid=1614031840&s=books&sr=1-1 (Business of Belief), which was rated the #1 inspirational business book by Inc. Magazine. Tom is recognized by MIT as a member of its “Birthing of Giants” executive leadership program. He is a former GE executive, recipient of the George Land Innovator of the Year Award, and cohosted Media Unplugged with media researcher Mark Ramsey. You won't want to miss: (1:57) From Covid to civil unrest, we live in interesting times…Tom predicts that no matter what ‘it’ is, it will change the world. We ask Tom what this means for the notion of BRANDS and branding in general, and specifically..MEDIA BRANDS? (5:59) Tom notes that only the CREATIVE survive and explores ways that radio people can harness creativity to remain relevant enough to KEEP their audiences.  (8:07) Tom reveals how today's successful brands differ from others ─ and what that means for future marketing and advertising – especially in an audio medium?  (9:51) We learn the key questions Tom thinks traditional broadcasters should be asking themselves now to be ready to for our increasingly ‘on-demand’ mediascape. (11:44) Tom shares the marketing concept of “TILT”, and explores whether we reached it in media?  

Belief is what drives people's decisions. This has to do with people's desires. Their desires drive their beliefs and their beliefs drive their actions, period. It's as simple as that and it's as complex as that that because people are unaware of this. We are being pushed and pulled by our environment. We're just trying to make it through the day: have a decent day, have nothing go wrong, and at the end of the day flip on Netflix. That's what's going on in the marketplace. When you get somebody to adopt what you do, you're getting somebody to switch one belief for another belief and then going back on autopilot. – Tom AsackerTom Asacker is the author of The Business of Belief and sought after speaker who has lectured on innovation, strategic communication, the customer experience, and marketplace trends to corporate, association, and university audiences around the world. As an independent business consultant, he's advised start-up ventures, NPOs, and Fortune 500 companies on innovation, emerging trends and strategic brand development and communication.Listener TribeWe have our own private social network for listeners of the Unmistakable Creative podcast. You can meet other listeners, discuss episodes, and engage with the creative community! Just visit https://the-unmistakable-creative-podcast.mn.co/ to sign up. See acast.com/privacy for privacy and opt-out information.

Greetings everyone, my name is Julie Masters and welcome to another episode of Inside Influence. In which I delve into the minds of some of the world’s most fascinating influencers – or experts in influence - to get to the bottom of what it really takes to own your voice - and then amplify it to drive an industry, a conversation, a movement or a Nation. ===== I’m sure you, like me and 99% of the population of this planet, would think of yourself as a rational person. The dictionary definition of rational is: ‘based on or in accordance with reason or logic’. ‘Reason and logic’; I’ll take those words – who doesn’t like to think of themselves as logical and reasonable? Well, I’ve got some news for you – and it’s probably not a surprise. We are not as rational as we think we are. You are not – and I am not. According to my next guest, most of our day to day decisions are not carefully evaluated, thought through - or weighed-up. But instead based on beliefs, personal preferences and working assumptions – each one cross-checked against our environment, background, desires, feelings and mood at any specific time. And most of that… is done unconsciously without you even being aware. Sound hard to navigate? Unfortunately it is.As I record this introduction, the aftershock, global protesting and heartbreak following the death in custody of George Flyod – is still very much ongoing. And if that situation teaches us anything – it should be how hard wired, unconscious (and often dangerous) our beliefs systems can be. But it’s not enough to sit in that knowledge - what comes next is probably the most important question when it comes to understanding influence – what does it take to understand, direct – and in this case – redirect our beliefs into new behaviour?My guest today has spent a good portion his life studying the gap between what we say is important – and what we actually do - both for individuals, companies and social movements. A speaker, writer and advisor - Tom Asacker takes a different approach to creating momentum, and that approach is all about belief, desire and the physics of action. He has worked with Fortune 500 companies, co-founded a high-tech medical device company - won the George Land Innovator of the Year Award – and is now the author of ‘The Business of Belief’ focusing on the hidden logic of behaviour. In today’s conversation we talk about.... · How to close the gap I mentioned earlier – taking your team, your community or yourself from ‘talking the talk’, to ‘walking the walk’. · Why as a leader you have to embrace the desires and beliefs of those you are trying to influence – especially when the horizon is uncertain. And I don’t mean just acknowledge those beliefs (which actually was a shift in my thinking), but instead find a place where you can authentically own them as your own. · How to get over the past experiences and stories that impact how you show up - so you can arrive at a situation open, but still armed with certainty. · And why it’s physically impossible to hit a baseball – I know this sounds like this would have nothing to do with influence – but it has everything to do with waiting for the right moment… vs. swinging with intent and trusting you have the muscle to follow through when the angle becomes clearer.What I want you to reflect on in this episode is how hidden and hard wired our beliefs can be. We are complex and multi-dimensional beings – who bring our entire history and belief system with us to any table or conversation. However, by accepting that - and by committing to the excavate – understand – and work with someone’s beliefs – including our own – we start to walk the fastest and most powerful road to influence that I know. So, take a seat, let the logical world go for awhile – hard as that is right now - and open your mind to the thoughts and (ever flexible) beliefs of Tom Asacker. See acast.com/privacy for privacy and opt-out information.

This week Skyler and Bjorn talk about Communications in schools. Bjorn gave a congratulatory plug to his old friend and state colleague Peter Drescher who is resigning from the AOE and taking a taking a position as the Director of Technology and Innovation for Essex Westford School District. Skyler talked about the video "Why TED Talks don't change people's behaviors: Tom Asacker at TEDxCambridge 2014" Bjorn plugged his new Google Documents Add-on: Send Az Email --- Send in a voice message: https://anchor.fm/edlisten/message Support this podcast: https://anchor.fm/edlisten/support

Today's Flash Back Friday comes from Episode 232, originally published in October 2013. Tom Asacker is the author of five critically acclaimed books: The Business of Belief, Opportunity Screams, A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy, and Sandbox Wisdom, a heartwarming story about a CEO's search for meaning and success in the world of business and work. A popular speaker, Tom lectures to corporations, associations, and universities around the world, and works confidentially with executives and management teams at a number of world-class companies. Prior to his role as a writer, professional speaker and corporate catalyst, Tom was an agitator in management posts at GE and throughout his entrepreneurial endeavors as founder of an internet startup; owner of an electronics manufacturing firm; and co-founder and CEO of a medical device company. He is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, MIT, and YEO as a past member of their "Birthing of Giants" entrepreneurial executive leadership program. Tom holds a degree in Economics and Business Management, and lives in the great Northeast. Website: www.TomAsacker.com

2020 Podcast Predictions. And...What does it mean to have a hit movie...on Netflix? Plus, rants and raves on Guy Kawasaki, Sam Harris, Julia Roberts, and more! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://blog.pacific-content.com/20-podcast-predictions-for-2020-from-top-industry-leaders-f4ef49e48909https://www.theverge.com/2019/12/6/20998569/the-irishman-netflix-nielsen-data-viewers-bird-box-breaking-bad-el-camino-theaters

More valuable tips & insights on improving the employee - leader connection in our fresh podcast episode with from Tom Asacker, teacher, innovator and best-selling author. "Great leaders are really quiet. They are not directing. They are listening, using the gained knowledge to actually change their organization and move forward!" Tom lectured on innovation, strategic communication, the customer experience, and marketplace trends to corporate, association, and university audiences around the world. As an independent business consultant he advised start-up ventures, NPOs, and Fortune 500 companies on innovation, emerging trends, strategic brand development and communication.

Is Apple TV+ in trouble already? And...Franchises falling - Terminator and The Shining. Plus, rants and raves! Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.thewrap.com/why-apple-tv-cant-compete-against-netflix-and-disney-without-a-friends-or-seinfeld/https://www.forbes.com/sites/scottmendelson/2019/11/11/box-office-doctor-sleep-failed-to-learn-the-lessons-of-blade-runner-2049/#1d205c957e2e

Your favorite brands have lost their luster. And...Goodbye streaming video, hello TV! Plus rants and raves about the homemade University of Tennessee t-shirt that became a phenomenon and the ice cream truck "anti-influencer" that makes Instagram "stars" pay double. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.axios.com/iconic-brands-lose-their-luster-8c09697c-f33e-405a-b778-b189390a5568.htmlhttps://medium.com/@stewartschley/streaming-video-we-hardly-knew-ye-2add24d85888

Radio budgets continue to tighten. Positions keep getting cut. Meanwhile, online businesses thrive. Clearly something is missing. Mark Ramsey and Tom Asacker help explain WHAT…and ways to think about keeping your brand relevant, and your career moving forward. Tom is theee ‘go-to’ source for radically new practices and ideas for success in times of uncertainty and change. His widely acclaimed books including The Business of Belief is a road map to the future, putting him in demand for keynotes and presentations at many media, marketing and branding events. Mark is a veteran media strategist, research and trend-maker who has consulted with and delivered projects for numerous media, publishing, and digital brands over his career, including Apple, iHeartMedia, Pandora, CBS, Bonneville, Sirius XM, EA Sports, and more. Mark also has written some notable books on radio, and together they host the popular podcast “MEDIA UNPLUGGED”.  Show notes: www.brandwidthondemand.com

Nielsen says Radio listenership remains strong. Bueller? Bueller?. And...Are real fake influencers more influential than fake real influencers? Plus rants and raves about the "Poop Museum," why some critics think "The Lion King" movie shouldn't exist, the endless stream of "Halloween" movies, and how easy it is to create an "iHeartRadio-type multimedia company." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://radioink.com/2019/06/18/nielsen-listenership-remains-strong/https://apple.news/Av6zAWZzJR3yVLWdEtPPZhw

In this episode of the “Healthy Paranoia” podcast, Beasley Media Group Executive Vice President of Strategy & Innovation, Buzz Knight, speaks with writer, speaker and advisor Tom Asacker.   They talk about an array of topics including the Business of Belief, the internet as an evolution of “channels,” the dance of desires and how it animates the marketplace and how there really aren’t any barriers to innovation.   Learn more about Tom, his books, speaking engagements and podcasts on his website: https://www.tomasacker.com  

Podcasting is NOT the new blogging. And...Will there ever be another Game Of Thrones-sized hit? Plus rants and raves about what happens when your Star Wars podcast attracts the attention of Luke Skywalker, himself. And more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://www.copyblogger.com/podcasting-new-blogging/https://www.vox.com/recode/2019/5/20/18632840/hbo-next-game-of-thrones-tv-netflix-apple-amazonhttp://insidestarwars.com

  Find Your Next Favorite Book Here: https://amzn.to/2xeiL9A If you want to get on a podcast: email me at logan@logantylernelson.com -Website: www.logantylernelson.com -Facebook Page: https://www.facebook.com/thelogantylernelson -LinkedIn: https://www.linkedin.com/in/logan-nelson-964ba140/ -Twitter: https://twitter.com/LoganTnelson -My Radio Show: http://logantylernelson.libsyn.com/   SHOW NOTES 1. Who is Tom Asacker 2. THE #1 THING NEW ENTREPRENEURS NEED (BUT DON’T USUALLY HAVE)   3. Check out:https://www.tomasacker.com/ 4. How To Cultivate More True Fans 5. How To Come Up With A Great Business Idea 7. Tom's Secret To Finding Your Unique Voice 8. Why Tom Is Someone Who Stands Out 9. Tom's Way Of Working With Fortune Five Hundred Companies   If you enjoyed this episode, please subscribe to the podcast. I'd also love it if you could leave me a review. Doing this will help more people discover the show so they to can get more done and get more out of life. If you want to get on a podcast, or receive the cliff notes for this episode: email me at logan@logantylernelson.com   Start a course: https://conveyour.com?rfsn=1126381.f4b9e2  

Disney and the future of TV. And...Has Apple poisoned Netflix? Plus rants and raves about the fallout of Dunkin's decision to banish "Donuts" from its name and the phenomenon of "niche-ification." Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://stratechery.com/2019/disney-and-the-future-of-tv/https://www.mediavillage.com/article/apple-poisons-netflix-needham-company/

Prediction: Big media will have its hands full with Netflix. And Spotify and Gimlet and Anchor, oh my! Plus, rants and raves on "grit" and pop up service apps like Recharge (hotel-by-the-minute), Popup (ephemeral coffee shops), and Breather (on-demand private workspaces). Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://redef.com/original/big-media-isnt-ready-to-fight-back-netflix-misunderstandings-pt-5?curator=MediaREDEFhttps://www.recode.net/2019/3/18/18271916/netflix-apple-reed-hastings-video-plans-tech-company-regulation-press-conference-ted-sarandoshttps://techcrunch.com/2019/02/14/spotify-gimlet-anchor-340-million/

2019's media predictions. And...Amazon's new ad strategy: Free samples! Plus, rants and raves on a platform for foodies that allows you to interact with and buy from your favorite chefs and the frightening declines in traditional radio listening. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: https://techcrunch.com/2018/12/31/1763827/https://www.axios.com/amazon-ad-strategy-free-samples-based-on-consumer-data-5ce0fe5b-6112-4d59-8d28-39278f457b6d.html

In the consulting and coaching business, unless you're going to scale it by hiring hundreds of employees, there isn't this fear that the marketplace grabs this idea that you have and you start printing cash. That's what happened with the two businesses Tom Asacker was in. Tom is an educator, business advisor, and internationally published author. He says people started to lose their vision of why they were in business in the first place. Their focus was all on the numbers and metrics that they forget to continue honing their own craft and looking at ways that they can innovate and deliver more value to their clients. Tom wrote a book that he self-published about a business guy who's lost his way, his work, and his passion. Serendipitously, he meets this little girl and, through her eyes, rediscovers his creativity and passion. He shares how self-publishing led to his success in the consulting business. He also paints the picture of how he got his first few clients as he shares his experiences and great ideas. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com

Welcome to episode #568 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #568 - Host: Mitch Joel. Tom Asacker is one of my favourite voices on the subject of branding and what corporations do to make consumers believe in their products and services. He is the bestselling author of The Business of Belief, Opportunity Screams, A Little Less Conversation and A Clear Eye for Branding. All of them are groundbreaking books that will help business leaders rethink business and communication for this new age of abundance. His first book, Sandbox Wisdom, was a heartwarming story about a CEO's search for meaning and success in the world of business and work. Now, Tom is back is a very ambitious (and honest) effort called, I Am Keats (it's not what you think). Enjoy the conversation...    Running time: 52:38. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Tom Asacker. I Am Keats. The Business of Belief. Sandbox Wisdom. Opportunity Screams. A Little Less Conversation. A Clear Eye for Branding. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #568 - Host: Mitch Joel. Tags: a clear eye for branding a little less conversation advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog facebook google i am keats itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast opportunity screams sandbox wisdom social media the business of belief tom asacker twitter wpp

Tom Asacker represents a new and dynamic voice in the world of business. His inspiring combination of down-to-earth philosophy and intellectual reasoning has given him supporters all over the world. For the past ten years, he has been advising leaders that the traditional engines of growth have run out of steam. He views today's world of complexity and change as a large-scale manifestation of many emergent events and behaviors that require a new, coherent viewpoint to guide one's actions. Episode 460: An Excerpt from I Am Keats by Tom Asacker (Developing Habits & Personal Growth). Learn more about I Am Keats here: http://iamkeats.com Visit Me Online at OLDPodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Quarter Life Comeback podcast, I chat to Tom Asacker about silencing our self-talk and why our beliefs limit our possibilities. Get the full show notes at https://bryanteare.com/054 The post QLC 054: Silencing the Stories We Tell Ourselves with Tom Asacker appeared first on Bryan Teare.

My guest today is Tom Asacker, often described as a creative force, albeit a wayward one. He is an artist, writer, inventor, and philosopher. He writes, teaches, and speaks about radically new practices and ideas for success in times of uncertainty and change. The topic is his book I Am Keats: Escape Your Mind and Free Your Self. In this episode of Trend Following Radio we discuss: Taking a leap of faith Traveling for the sake of traveling Serendipity Hypocrisy on the Internet What are your “beliefs” Cognitive dissonance Being driven by inspiration vs. data Bring the engineers in after you have the design Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

Each day we are faced with dozens of dietary choices, and those choices impact how we think, how we look, how we feel and how we function. Which foods are good for us, and which foods should be avoided? Gut Instinct unpacks the many commonly held and controversial beliefs surrounding food and diet, in an age where there are far too many cooks in the kitchen telling us what to believe about healthy eating. Contributors: Dr. Alan Levinovitz, Dr. Robynne Chutkan, Dr. Briana Pobiner, Dr. Steven Novella, Daniel Leffler, MD, MS, Yvette D'Entremont, Karen Stark, Annmarie Butera Cantrell, Alan Aragon, Alice Bast, Tom Asacker, Brendan Nyhan, PH.D., Dr. Elaine Hsaio

Overview of the upcoming Make Belief series, touching on topics such as love, the brain, diet, political leaders, religion, and critical thinking. Contributors in order of appearance: Mark Ledoux, Julia Galef, David Wolpe, Steven Novella, Michael Shermer, Andrew Newberg, James Giordano, Tom Asacker, Simone Wright, Kayt Sukel, James Fallon, Herbert Benson, Tori Christman, Scott Lilienfeld, Paul Offit, Michael Dedora, Billy Demoss, Jeffrey Anderson, Bridget Hedison.

What makes a political leader great? A look inside the neural circuitry, personality traits, and control tactics commonly used by leaders to build and retain a following. Contributors in order of appearance: Michael Shermer, James Fallon, Steven Novella, Buck Sexton, Robert Kurzban and Tom Asacker.

Do you really know what brand is? It's not a logo, it's not your product. Author Tom Asacker says it's all about beliefs. He shares key insights and information from his book “The Business Of Belief”. ThinkLikeAJournalist.com See the show notes.

Welcome to episode #456 of Six Pixels Of Separation - The Mirum Podcast. Brands are in a very difficult predicament. It's not something that is easy to write, but it's true. Competition is fierce and it's getting more complicated, because the types of channels and messages that a brand can create has become boundless (thanks, digital marketing). With this digitization of everything, consumers continue to become more connected, empowered and educated. One might think that this means brands have new and improved opportunities to make connections. According to a McKinsey and Company article published this past February titled, Brand success in an era of Digital Darwinism, this is not the case. The research suggests that brands are losing their impact in a world of "digitally jaded consumers." What's working? Good old fashioned word of mouth. Tom Asacker often sends me links to articles like this one. Just a link. They're usually worthy of a conversation, so this is it. Asacker is a branding expert (although, he prefers to think of his work as the business of belief). He is a well-respected author (The Business of Belief, Sandbox Wisdom, A Clear Eye For Branding and many more) and a friend. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #456 - Host: Mitch Joel. Running time: 47:03. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Tom Asacker. Brand success in an era of Digital Darwinism. The Business of Belief. Sandbox Wisdom. A Clear Eye For Branding. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #456 - Host: Mitch Joel. Tags: a clear eye for branding advertising podcast audio blog blogging brand branding branding expert business book business podcast david usher digital darwinism digital marketing Facebook google iTunes marketing blog marketing podcast mckinsey mckinsey and company sandbox wisdom the business of belief tom asacker twitter

Welcome to episode #422 of Six Pixels Of Separation - The Twist Image Podcast. Tom Asacker is responsible for a lot of what you read, hear and see at Six Pixels of Separation. We were introduced via a mutual business acquaintance well over a decade ago, and his presentation on the power of brands made me realize that marketing is much more than what an agency like Twist Image produces. We have to be able to communicate how we see, think and do marketing. Our message about the power of digital marketing has to be communicated beyond the four walls of our agency and client offices. Since then, we have become friends (and since then, I started blogging, podcasting, writing books, speaking and more), and I continue to be an admirer of his work, which includes books like, The Business of Belief, Sandbox Wisdom, A Clear Eye For Branding and many more. Most recently, Tom and I were sharing links via email on the choices, decisions that consumers make in this new environment. Tom believes at the root of every purchase is a depth of psychological mechanics that most marketers dismiss or ignore, and that's not something that technology can automate. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #422 - Host: Mitch Joel. Running time: 50:13. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Tom Asacker. Tom's TEDx Talk, Why TED Talks Don't Change People's Behaviors: Tom Asacker at TEDxCambridge 2014. The Business Of Belief. Sandbox Wisdom. A Clear Eye For Branding. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #422 - Host: Mitch Joel. Tags: a clear eye for branding advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook itunes marketing podcast sandbox wisdom tedx tedx cambridge tedx talk the business of belief tom asacker twitter

Today's guest, Tom Asacker, is an author, keynote speaker, and entrepreneur. I met Tom earlier this summer and we had an interesting conversation about his new book The Business of Belief. If you're familiar with coaching, you'll recognize many of these concepts - especially how people's decisions and actions are motivated by their underlying beliefs.While Tom is not actually in the wellness industry, his message of understanding belief is relevant for us as coaches, marketers, and entrepreneurs. In this episode, we talk about how understanding our audience's desires and beliefs is the key to bringing them on as customers/clients, motivating them, and ultimately motivating ourselves.What you'll learn in this episode:How to use belief to motivate yourself as an entrepreneur, and motivate othersHow you can use what you learned as a coach for marketing your products and servicesHow to inspire your customers/potential clients to want to work with youWhy trying to sell to as many people as possible will not bring successWhat you need to understand to get your clients to follow throughThis episode originally aired on The Wellpreneur Podcast.Get the full show notes with links:https://wellpreneur.com/e32-business-belief-tom-asacker/Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved. Advertising Inquiries: https://redcircle.com/brands

Tom Asacker is the author of five critically acclaimed books: The Business of Belief, Opportunity Screams, A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy, and Sandbox Wisdom, a heartwarming story about a CEO's search for meaning and success in the world of business and work. A popular speaker, Tom lectures to corporations, associations, and universities around the world, and works confidentially with executives and management teams at a number of world-class companies. Prior to his role as a writer, professional speaker and corporate catalyst, Tom was an agitator in management posts at GE and throughout his entrepreneurial endeavors as founder of an internet startup; owner of an electronics manufacturing firm; and co-founder and CEO of a medical device company. He is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, MIT, and YEO as a past member of their "Birthing of Giants" entrepreneurial executive leadership program. Tom holds a degree in Economics and Business Management, and lives in the great Northeast. Visit tomasacker.com to learn more.

33voices interviews Tom Asacker, author of The Business of Belief.

My guest today is Tom Asacker, an artist, writer, inventor, and philosopher. He writes, teaches, and speaks about radically new practices and ideas for success in times of uncertainty and change. The topic is his book The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs, and Other Leaders Get Us To Believe. In this episode of Trend Following Radio we discuss: Choice and distraction/distrust Belief and its connection to how people make decisions and habit Faith healers and how information can change our beliefs and perceptions How the supermarket works as a metaphor for belief and choice Vernon Smith and Daniel Kahneman The instinctive "feeling" mind vs. the slow, deliberate thinking mind Leading people to choose themselves vs. just getting a job Thinking like a child Comfort vs. desire Why those that have nothing to lose can put themselves in the best position for success Pulling the curtain back on your own mind to determine what your own mind is doing to prevent you from living a full life The power shift to the individual via the internet Why we see what our minds are conditioned to see Practice, hard work, and passion The metaphor of baseball, perception, belief, and behavior Thinking your way to a change vs. acting your way to a change Alan Watts, and the question of "What if money was no object?" Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

Welcome to episode #359 of Six Pixels Of Separation - The Twist Image Podcast. I have known Tom Asacker for close to a decade. How smart is he? Whenever someone attempts to define what a brand truly is or what branding means, his name comes to mind. Yes, that powerful. One of his earlier books, A Clear Eye For Branding, is still a regular read for me when I feel like branding is becoming something fuzzy, once again. His most recent book, The Business Of Belief, is another smart, short book that is deep and long in wisdom. Tom Peters called this book, "profound," and Seth Godin called it, "a little book with a big idea." For my dollar, Tom writes passionately and intelligently about business, branding and marketing. I'm thrilled he agreed to come on to the show. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #359 - Host: Mitch Joel. Running time: 42:41. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Tom Asacker. The Business Of Belief. A Clear Eye For Branding. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #359 - Host: Mitch Joel. Tags: a clear eye for branding advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook itunes marketing podcast podcast podcasting seth godin the business of belief tom asacker tom peters twitter