Podcast appearances and mentions of david twigg

Family Worship brings the church service to you, on air Sundays at 9am and 7:30pm and now on demand, wherever you get your podcasts. Every week a special guest pastor will bring a message that will get you thinking and speak to your heart. In this edition of Family Worship, David Twigg from Bridgemen Baptist shares how we are called to make an impact in our communities just as Jesus did. Through the words of Jesus and personal experiences, David urges us to know that we are sent by God to impact the people around us in a positive and profound way. Links You Should Click OnBridgeman Baptist Community Church's Website96five's WebsiteFollow us on Instagram & FacebookSupport the show: https://www.96five.com/donate/See omnystudio.com/listener for privacy information.

Pastor David Twigg shares the message, "God's Grace Upon Grace". God speaks through His word. It can sometimes be challenging. Do you see grace in today's passages? Is there grace in our poor decisions? Do you think things are happening too slowly? Do you take matters into your own hands? What can be the result? Yet, what can God do? He can handle your frustrations. Will you let God help you?Today's passages: Gen 16: 1-16Date: 19.01.2025Please send prayer requests to prayer@bridgeman.org.au or on our website: www.bridgeman.org.au/prayer/To contact Bridgeman Baptist Community Church please email hello@bridgeman.org.auIf you would like to give at Bridgeman Baptist Community Church please go to www.bridgeman.org.au/giving/Please view our Sermon List if you would like to order from our back catalogue, please email bridgemedia@bridgeman.org.au 

Pastor David Twigg shares the message from our "The Light That Overcomes" Christmas series with "The Arrival of Light". What is Christmas about? Why did the Light of the World come? What happens when the Light comes into your life? In Him, we have life! Click to view this week's passages:1John 1: 3-5, John 1: 1-5Date: 15.12.24Please send prayer requests to prayer@bridgeman.org.au or on our website: www.bridgeman.org.au/prayer/To contact Bridgeman Baptist Community Church please email hello@bridgeman.org.auIf you would like to give at Bridgeman Baptist Community Church please go to www.bridgeman.org.au/giving/Please view our Sermon List if you would like to order from our back catalogue, please email bridgemedia@bridgeman.org.au 

Pastor David Twigg shares the first message from our "The Light That Overcomes" Christmas series with "The Promise of Light". Christmas is the greatest message ever told. There is always hope in God. He is light in the darkness. Victory in Christ is won. What happens when you know how it ends? You are the Light of the World. Will you share the Light?Click to view this week's passages: Is 9: 1-7Date: 08.12.24Please send prayer requests to prayer@bridgeman.org.au or on our website: www.bridgeman.org.au/prayer/To contact Bridgeman Baptist Community Church please email hello@bridgeman.org.auIf you would like to give at Bridgeman Baptist Community Church please go to www.bridgeman.org.au/giving/Please view our Sermon List if you would like to order from our back catalogue, please email bridgemedia@bridgeman.org.au 

Pastor David Twigg shares from our "Going Global" series in the Book of Acts, "Spirit Empowered Community". How are people's lives transformed? Where does the boldness come from? What can the Spirit do in a community, in a fellowship? What is the result? Where are the signs pointing? What does the Lord do? Would you jump in, all in?Click to view this week's passages: Acts 2: 41-47Date: 06.10.2024Please send prayer requests to prayer@bridgeman.org.au or on our website: www.bridgeman.org.au/prayer/To contact Bridgeman Baptist Community Church please email hello@bridgeman.org.auIf you would like to give at Bridgeman Baptist Community Church please go to www.bridgeman.org.au/giving/Please view our Click to view this week's passages: Matt 7: 15-23, John 5: 22, Rom 8: 1Date: 12.06.2024Please send prayer requests to prayer@bridgeman.org.au or on our website: www.bridgeman.org.au/prayer/To contact Bridgeman Baptist Community Church please email hello@bridgeman.org.auIf you would like to give at Bridgeman Baptist Community Church please go to www.bridgeman.org.au/giving/Please view our Sermon List if you would like to order from our back catalogue, please email if you would like to order from our back catalogue, please email bridgemedia@bridgeman.org.au

As we celebrate Father's Day, pastor David Twigg shares the message, "The Power of Time". God wants us to instruct our children in the Lord, yet don't exasperate them. Love can be spelt 't i m e', and time is powerful. Parenting is a sacred calling. God is sending a helper. A helper in marriage, workplace and home. Our Father offers extraordinary grace. You can receive the blessing from your Heavenly Father.Click to view this week's passages: Eph 6: 1-4, Deut 6: 7, John 16: 5-7, Deut 6: 1-12, 1Tim 4: 12Date: 01.09.2024Please send prayer requests to prayer@bridgeman.org.au or on our website: www.bridgeman.org.au/prayer/To contact Bridgeman Baptist Community Church please email hello@bridgeman.org.auIf you would like to give at Bridgeman Baptist Community Church please go to www.bridgeman.org.au/giving/Please view our Click to view this week's passages: Matt 7: 15-23, John 5: 22, Rom 8: 1Date: 12.06.2024Please send prayer requests to prayer@bridgeman.org.au or on our website: www.bridgeman.org.au/prayer/To contact Bridgeman Baptist Community Church please email hello@bridgeman.org.auIf you would like to give at Bridgeman Baptist Community Church please go to www.bridgeman.org.au/giving/Please view our Sermon List if you would like to order from our back catalogue, please email if you would like to order from our back catalogue, please email bridgemedia@bridgeman.org.au

Pastor David Twigg brings the message from our church wide series, "Life in the Spirit", with "Walking in the Spirit". What happens if you don't walk in the Spirit? What does it mean to walk in the Spirit? Why does God want you to walk in the Spirit? What happens when we go our own way? What happens when you listen to God's whispers? There is a thrill in obedience.Click to view this week's passages: Gal 5: 16-26  Date: 11.08.24Please send prayer requests to prayer@bridgeman.org.au or on our website: www.bridgeman.org.au/prayer/To contact Bridgeman Baptist Community Church please email hello@bridgeman.org.auIf you would like to give at Bridgeman Baptist Community Church please go to www.bridgeman.org.au/giving/  Please view our Sermon List if you would like to order from our back catalogue, please email bridgemedia@bridgeman.org.au

Dave Twigg is the outreach Pastor at Bridgeman Baptist Church in Brisbane. He was invited to Church as a teenager, and was so amazed! He even asked the guy who took him if it???s really free to attend! He has a great heart to reach people with the good news of the gospel. Listen in to his story!Support the show: http://historymakersradio.com/See omnystudio.com/listener for privacy information.

Dave Twigg is the outreach Pastor at Bridgeman Baptist Church in Brisbane. He was invited to Church as a teenager, and was so amazed! He even asked the guy who took him if it's really free to attend! He has a great heart to reach people with the good news of the gospel. Listen in to his story!

Sunday 13th March 2011, Burgh le Marsh, England. When a call came in to the emergency services that a building was on fire and someone was trapped, firefighters quickly rushed to the scene. However, it soon became apparent that this was no accident. The fire had been started to cover a trail of lies and those lies were about to be exposed. Our email is for business enquiries only. https://linktr.ee/trulycriminal1 Sources

Family Worship brings the church service to you, on air Sundays at 9am and 7:30pm and now on demand, wherever you get your podcasts. Every week a special guest pastor will bring a message that will get you thinking and speak to your heart. In this edition of Family Worship, David Twigg from Bridgemen Baptist shares how we are called to make an impact in our communities just as Jesus did. Through the words of Jesus and personal experiences, David urges us to know that we are sent by God to impact the people around us in a positive and profound way.  Links You Should Click OnBridgeman Baptist Community Church's Website96five's WebsiteFollow us on Instagram & FacebookSupport the show: https://www.96five.com/donate/See omnystudio.com/listener for privacy information.

Guest speaker Ps David Twigg shares about the price Jesus has paid for us

Date: 24.07.2022This evening we start our "Faith Stories" series as we hear from father and daughter, Mark & Kirsty, and David Twigg brings it all together, to "Begin the greatest adventure"What can happen when the Bible makes sense? You can begin the greatest adventure. Passages: Ps 8, Matt 7: 7-8Please send prayer requests to prayer@bridgeman.org.au or on our website: https://www.bridgeman.org.au/prayer/To contact Bridgeman Baptist Community Church please email hello@bridgeman.org.auIf you would like to give at Bridgeman Baptist Community Church please go to https://www.bridgeman.org.au/giving/

Guest speaker Ps. David Twigg shares from James 4 on surrendering our plans for His.

Guest speaker Pastor David Twigg shares a message from Romans 5 on what sacrificial love looks like.

Guest Pastor David Twigg shares a great message from Mark 8 on denying ourselves and taking up our cross.

AWAKENING _ Bridgeman LIVE 10am _ Ps David Twigg

When emergency services respond to a burning building, a survivor recounts a horrific story, police seek to catch the perpetrators, but the culprit may be closer to home.Podcast of the week: Killer StoriesEpisode sourceshttps://www.bbc.co.uk/news/uk-england-lincolnshire-16393773https://www.bbc.co.uk/news/uk-england-lincolnshire-16319560https://www.bbc.co.uk/news/uk-england-lincolnshire-16291241https://www.bbc.co.uk/news/uk-england-lincolnshire-16184332https://www.bbc.co.uk/news/uk-england-lincolnshire-16073456https://www.bbc.co.uk/news/uk-england-lincolnshire-16053855https://www.lincolnshirelive.co.uk/news/local-news/day-day-story-fell-apart-1789364https://www.lincolnshirelive.co.uk/news/local-news/evil-murderer-locked-man-cupboard-1748314https://www.theguardian.com/uk/2012/jan/03/woman-jailed-storeroom-murder-fiancehttps://www.dailymail.co.uk/news/article-2081716/Julie-Dixon-jailed-23-years-lying-burning-fiance-death-cupboad.htmlhttps://www.dailymail.co.uk/news/article-2070682/David-Twigg-death-Julie-Dixon-murdered-fiance-locking-smoke-filled-cupboard.htmlhttps://www.independent.co.uk/news/uk/crime/death-fire-fiance-jailed-life-6284400.htmlhttps://www.belfasttelegraph.co.uk/news/uk/police-hunt-two-over-mans-murder-28598720.htmlhttps://www.albawaba.com/editorchoice/oscar-performance-woman-kills-fiancee-and-cries-wolf-1155132https://spilsby.online/2011/08/26/burgh-le-marsh-woman-pleads-not-guilty-to-murder/https://www.bbc.co.uk/news/uk-england-lincolnshire-16203646https://www.bbc.co.uk/news/uk-england-lincolnshire-16301227https://www.dailymail.co.uk/news/article-2071781/David-Twigg-murder-Wife-admits-killing-second-day-trial.htmlhttps://metro.co.uk/2011/12/08/julie-dixon-admits-locking-fiance-david-twigg-in-burning-building-248783/https://www.express.co.uk/news/uk/293419/Woman-gets-23-years-for-killing-lover-in-firehttps://www.bbc.co.uk/news/uk-england-lincolnshire-16219663https://www.bbc.co.uk/news/uk-england-lincolnshire-14684922

Guest speaker Pastor David Twigg teaches from Matthew 18 on the power of forgiveness.

David Twigg talks to Ken Ryan about things to consider when finding new sites for gyms regarding planning codes and guidelines from Brisbane City Council.

David Twigg talks to Ken Ryan about some tabled amendments from Brisbane City Council that if passed will have a considerable impact on the viability of most development projects.

David Twigg talks to Ken Ryan as a follow on to a previous episode talking about the resumption of land in Brisbane, including current examples, the rights of the landowner and considerations for how to manage the situation when dealing with The Department of Main Roads and Brisbane City Council including on schemes currently not approved.

David Twigg talks to Ken Ryan about the benefits and ins and outs of Dual Occupancy in Brisbane, Ipswich, Moreton Bay and Logan Council  including how Local Government planning schemes see Dual Occupancy in varying ways.

David Twigg talks to Ken Ryan about the compulsory acquisition of land, how it works, what rights the landowner has and some things to consider if your land is being resumed.

David Twigg talks to Ken Ryan about the ins and outs of Public notification, how it affects developers and how the system works.

David Twigg talks to Ken Ryan about the TLPI in Brisbane, why it is such a hot topic and how it relates to development in the low density residential zone.

David Twigg talks to Ken Ryan about a recent Development Application in Kenmore that is a classic example of not being supported by an Economic Needs Analysis.

David Twigg talks to Ken Ryan about the fundamentals of selecting a development site in Brisbane, including things to avoid and some ideas around opportunity.

David Twigg talks to Ken Ryan about why Brisbane City Council's policy on Significant Landscape Trees could affect development sites across Brisbane.

David Twigg talks about why the scattergun approach is a waste of energy for Real Estate Agents and how becoming the local Digital Mayor makes it so much easier to generate listings.

Know Like Trust has become the de-facto way to sell high value services like the services of a real estate agent but how does it specifically apply to a real estate agents? David Twigg from The New TV discusses the learnings of working with real estate agents since 2016 and growing their market share.

As discussed on the previous episode, Know Like Trust is the fundamental approach that allows a real estate agent to dominate a suburb in 2019. On this episode David Twigg discusses 5 examples of content themes that deliver Know-Like-Trust.

David Twigg disects 4 different real estate agent situations and talks about growth targets as well as how The New TV can help the 3 different styles of real estate agents.

The New TV journey started back in 2002 at the REIQ training offices in Coorparoo. David Twigg relates the journey of how the jigsaw puzzle was assembled that builds market share for real estate agents by generating new listings in your prime farming area.

David Twigg talks to Ken Ryan about the use of heritage Exemption Certificates across Brisbane including some examples of where they may apply.

David Twigg talks to Ken Ryan about the Industry Investigation Zone in Brisbane, what it is and how it will bring opportunity for new development in particular outer suburb areas of Brisbane as well as similar jurisdictions across South East Queensland.

David Twigg asks Ken Ryan about the new Indooroopilly Bikeway that is projected to be built in early 2019.

David Twigg discusses The Character Home Forum with Ken Ryan, Ken is keen to avoid a series of very restrictive codes for renovating Queenslanders and discusses why he feels so strongly.

David Twigg asks Ken Ryan about the planning term, Reverse Amenity and discusses how this applies in the modern world across Brisbane.

David Twigg talks to Ken Ryan, a 42 year veteran in the Planning and Development of the city of Brisbane about approvals for 24/7 Sport and Recreation facilities in the river city, including some high profile projects that he has worked on recently.

David Twigg talks to Ken Ryan about the Banyo-Northgate Neighbourhood Plan.

David Twigg talks to Ken Ryan about the recent Brisbane City Council prohibition of town houses in low density zones in Brisbane and what that means for anyone owning 3/4 of an acre.

This episode of What Would We Do, focuses on the strategies that will grow your business over the next 12 months. David Twigg and Chris Bugden talk about the myths, misconceptions and red herrings that abound amongst companies in Australia, the holy grail of any marketing today, the anatomy of great sales funnels and how to avoid the social media black hole syndrome. To find out more about the What Would We Do Podcast please go to http://whatwouldwedo.com.au  

This episode of What Would We Do, focuses on Private schools and other education establishments. David Twigg and Chris Bugden deliver an insightful discussion to inspire ideas that will oil the wheels of increasing enrollment. To find out more about the What Would We Do Podcast please go to http://whatwouldwedo.com.au

This episode of What Would We Do, delves into Hotels and Resorts. David Twigg and Chris Bugden deliver an insightful discussion that will inspire you and arm you with new ideas to bring new clients to your properties. For more information go to the official website at http://WhatWouldWeDo.com.au

This episode of What Would We Do, delves into Niche Travel firms. David Twigg and Chris Bugden deliver an insightful discussion that will inspire you and arm you with new ideas. To find out more about the What Would We Do Podcast please go to http://whatwouldwedo.com.au

This episode of What Would We Do, delves into Recruitment Firms. David Twigg and Chris Bugden deliver an insightful discussion that will inspire you and arm you with new ideas. To find out more about the What Would We Do Podcast please go to http://whatwouldwedo.com.au

This episode of What Would We Do, delves into the world of Residential & Commercial Construction. David Twigg and Chris Bugden deliver an insightful discussion around this industry to inspire ideas to increase the bottom line.

This episode of What Would We Do, delves into Accountancy Firms. David Twigg and Chris Bugden deliver an insightful discussion that will inspire you and arm you with new ideas. To find out more about the What Would We Do Podcast please go to http://whatwouldwedo.com.au

This episode of What Would We Do, delves into Engineering Firms. David Twigg and Chris Bugden deliver an insightful discussion that will inspire you and arm you with new ideas. To find out more about the What Would We Do Podcast please go to http://whatwouldwedo.com.au

This episode of What Would We Do, delves into Dentists. David Twigg and Chris Bugden deliver an insightful discussion that will inspire you and arm you with new ideas. For more information go to the official website at http://WhatWouldWeDo.com.au   Chris: Hi guys Chris Bugden here. Myself and David Twigg are on a mission to help inspire ideas for your company. Each episode we will be delving into one specific marketplace and reverse engineering it as well as imparting our knowledge & wisdom from the campaigns we've been involved in and books and podcasts we've read.   David: Yes between us we've been working in sales and marketing for many years and we both love discussing business so we aim to inspire you. Today we are going to delve into What we would do if we were starting a Dental practice. What things we would consider adopting from established brands and what could we do better.   chris: Yes we all need to use the dentist on a regular basis so it has become one of those medical practice sectors where the sky is the limit, be growing exponentially even amongst generations that historically haven't hadn't bothered. According to the Australian Institute of Health and Welfare, AIHW, an authority on medical demographic information, In 2012, there were approximately 57 dentists, 4 dental therapists, 5 dental hygienists, 3 oral health therapists and 5 dental prosthetists employed per 100,000 people in Australia.   David: Yes i took my eldest son to the dentist last week and when i looked around the surgery, it seemed to be a very well oiled machine, more minimalist than i recall years ago but the technology has clearly come on leaps and bounds in recent times. I remember as a kid in the UK, everybody used the National health service dentists and frankly with hindsight it felt rather like an abattoir, huge equipment, limited pain control and overpowering smells that were not pleasant. These days it really is a way more comfortable experience in the dentist's chair.     Chris: I'm right with you there David, the average experience in Australia has dramatically improved though no doubt there is a broad spectrum of good and bad. So what have you discovered in your audit of the dentistry online environment?   David: Well there's certainly a lot of templated marketing going on within the Dentistry world. It seems to be fairly standard to be greeted on a home page with a big white smile. There's not much differentiation going on rather like a lot of marketplaces, it's generally fairly mundane messaging focusing on hygiene and patient care.   Chris: So what online marketing would you be thinking about if you were to setup a Dental practice today?   David: Yep so the first thing i would be thinking about regarding marketing material especially including the website would be overcoming objections. So what could those objections that prospective customers may be thinking about:   Pain in the surgery....Price.....Discomfort after the visit....Avoiding longer term problems........competence.....and yes caring, “does this dentist care about my well being?”   By the way on a tangent i was seriously impressed with my son's dentist who called up to check he was ok after his first filling. Frankly my son handled it brilliantly, the needle, the mouth staying open so long, the "angle grinder" type sounds (or that's what's in my mind), the weird sensations, the swollen mouth, the blood.... it's all pretty stressful for a 7 year old's first experience. So i thought when they followed up to check he was ok the day after, it was really a sign that they cared. Of course all it was most likely was a policy decision to do it then the receptionist has the task integrated to her work day to follow up with new patients on the phone but the average patient or parent wouldn’t be aware of this.   Chris: And David that is a whole new area of expertise, being the management of your customer database making sure appointments aren’t delayed as we discussed in our previous podcast regarding skin cancer clinics:   David: Back to the marketing, all communication including the website should be focused on overcoming objections (pain,price,discomfort,competence) AND the importance of the outcome.   The outcome being, the solution to a problem eg no more tooth ache, no more sensitive teeth with hot/cold, no more yellow teeth, straighter teeth, beautiful smile, etc. etc.   Dentistry is best focused on a female audience, males need it as well but pushing female buttons around attractiveness and first impressions is more powerful.   So that would be one of the overall themes of content for the website, social media and in any communication with the prospective marketplace which by the way is likely to be within a 15km radius of your premises. In some cases less than that but marketing to people beyond that radius is wasting money in my opinion because you will be fighting the ultimate objection of inconvenience.   Chris: So you would focus content for the website and social media on overcoming objections as well as problems/solutions. So talk a bit more about that problem/solution matrix. What type of things would work as good topics for content?   David: Well based on what we've learnt from campaigns, some content theme categories could be around: dating.... what role your teeth play in the dating game, in fact there are a lot of angles to run from that one, it's not hard finding stories and experiences that have failed around teeth....... job interviews again we would find a plethora of stories and experiences that justified spending money on teeth to get a new job as well as the other side of teh coin where bad teeth has led to a failed interview. Then there will be other angles such as working a role serving the public with bad teeth....in the modern world this is a fairly common complaint so it becomes a case of using 3rd party references to demonstrate clearly the good teeth vs bad teeth story. Cosmetic surgeon receptionist, airline hosts and hostesses, higher-class waiting and hospitality staff   Some Content could also focus on technology for example tools, equipment, why x is the best and by the way there are only 3 of them in this city....beware of outdated equipment.... new equipment can do this.....filling technology, the options and strengths and weaknesses .......educating around filling vs sealing and other technical terms   Some content could focus on why teeth get yellow.....talk about the main causes eg tea/coffee, smoking, red wine....etc   Sensitive teeth: educate on why....how and what can be done   Root canal: educate on why......how and what can be done   ......same goes for other common procedures that the public don't understand   Using social media to point out problems(eg yellow teeth,crooked teeth,surveys on first impressions,likelihood of problems in 40's,rotting teeth>>>>bad breath) would also get people thinking.     ...and the big winner. I'm really not happy that this is the case but ladies particularly can receive a message much more clearly if it has a celebrity factor, for example a reference to a celeb......so use celebrity stories around teeth. Finding a celebrity with bad teeth would be virtually impossible so banging that home would be an angle.   I would suggest dental marketing should aim to encourage females to persuade their partner to come in rather than be too focused on marketing directly to men.   Chris: Excatly David because we all know the common mentality of men being that “If it aint broke don’t fix it” and men are notorious for putting off visits to the doctor or dentist simply due to the disruption to their routines and the inconvenience it causes them/us! Ok so that's touched on website and social media content as well as overall strategy what about enticing them to your brand.   David: Well Google is a massive referral agency....when we look to change dentists.   Facebook can be working the mind of the local area to position your dentist brand as ticking their boxes (competent, focused on the details, caring, value, convenient) while they mull over their current dentist vs you. As with all marketplaces it's about multiple touchpoints, keeping your brand in front of them consistently so the day they pull the trigger you are front and centre in their mind.   Chris: Now i know one of your favourite topics is talking about Average Customer Value in relation to what it's worth to spend to acquire a new customer.   David: Yes Chris it's a massive business issue. When a new customer walks in the door, what could they be worth in revenue terms to you? Obviously the guy that has been neglecting his teeth vs the lady who has been seeing a dentist 3 times a year, will offer completely different revenue opportunity. But the point is what is the average? Every dentist should be able to calculate it annually because it's simply gross revenue divided by number of patients served. My guess is here in Australia the figure for many dentists in middle class areas will be into 4 figures, ie over $1000 per annum. So on that basis i would suggest acquiring new customers for even as high as $200 each is a steal, as after a few years that average spend may well reach $5,000. I don't think for one second you would need to spend that much but this simple calculation allows you to make a decision that will likely work.   Chris: Yes i tried to research the figure of gross spend on Dentistry in Australia and divide it by about 20 million, which would still include lots of toddlers that don't see a dentist until they are 5 or 6.....but i couldn't find one that seemed to be reliable or that I would confidently quote as being accurate.   David: So Chris, now with your selling hat on what considerations would you make with a dental surgery to maximise revenue and work towards growing the business.   Chris:   One of my immediate thoughts David is how well the practice seeks to maximize the level of service and value to existing customers thereby increasing the revenue from their existing client base There is a difference between cross-selling, upselling and referral based business growth and they all come from providing the epitome of value-driven customer service. Cross-selling examples in dentistry could include selling toothbrushes as opposed to upselling which would be not just selling a toothbrush but the upselling from a plastic manual toothbrush to an electric toothbrush. Another great example which comes to mind being that I’ve been involved in rugby league for over 30 years is mouthguards as there is a major difference in the protection levels for teeth between a chemist-bought, mould-your-own cheaper version and I would always recommend the dentists professionally moulded version to the kids I coach – and I always STRONGLY recommend never taking the field without a mouthguard. (So relationships with local sporting clubs are another way to develop your client base, particularly rugby league and rugby union and also AFL, field hockey, boxing and any other contact sporting clubs.) And whilst this is a type of referral marketing, I believe the best opportunities for referral marketing are with the current patients at the time of a visit. There is always some type of research and information gathering conducted by the practice when a new patient visits for the first time, but I believe that consultation process could be expanded to include after-treatment consultation by a member of the practice staff skilled in patient care and customer service. I’ll give you some examples: I have full medical insurance so for me and my family regular visits for check-ups and cleans don’t cost anything outside of my monthly insurance premiums, so I attend regularly, as does my wife. However we also have children, three of whom are still living at home and covered by the same insurance policy, yet I haven’t been asked by my dental practice if I even have children (other than in a “by the way conversation whilst in the dental chair, which has obviously not been acted upon). So my thoughts are that part of the information gathering would be to ask about other family members and booking times for them to come in and visit the dentist – because as I said a moment ago – there is no financial burden as it’s already been paid. And that provides an appropriate angle to approach the question when gathering more information in the after-treatment consultation by simply using phrases like – “Do you believe you’re getting the most value-for-money from your private medical insurance?” Or “Considering you’re already paying for the coverage would you like to schedule your children for a check-up while you’re here?”   and that opens up other avenues to broaden the revenue base from existing patients to ask about other family members like siblings, parents, grandparents, friends etc. There can even be incentives offered for referrals, but there certainly doesn’t need to be if the whole culture of the practice is about providing the very best of dental care to their patients and everyone in the family and immediate circle of the patient. We ALL WANT to refer people we know to good practitioners as it feels good for us to recommend someone we know to a provider we trust, knowing that our friends and family will receive the very best of care. The same way we recommend a good restaurant or a good movie, we often can’t wait to find an opportunity to talk about it to friends. And it is possible to subtly train your patients to mention the “professional”, “comfortable” or “painless” experience if that is the major objection you receive from potential patients.     We can then begin to look at cross-referrals from other practitioners in the fields of GP’s, Orthodontists, Cosmetic surgeons, beauticians etc. which opens up another marketing field and helps position your clinic as the most professional and expert in the community. Because ideally you want to position your clinic somehow and what better way than to be thought of as the go-to clinic in your area?   Chris: Definitely food for thought David and some ideas worth pondering for the forward thinking clinics and practices. Well we hope you’ve enjoyed this episode of What Would We Do? It’s been very interesting putting our thoughts together and we appreciate you taking the time to listen.   David: If you’d like to find out more about us or perhaps get in touch to see how we can help you please go to www.whatwouldwedo.com.au  

This episode of What Would We Do, delves into Physiotherapists. David Twigg and Chris Bugden deliver an insightful discussion that will inspire you and arm you with new ideas. To find out more about the What Would We Do Podcast please go to http://whatwouldwedo.com.au

This episode of What Would We Do, delves into Bars & Nightclubs. David Twigg and Chris Bugden deliver an insightful discussion that will inspire you and arm you with new ideas. To find out more about the What Would We Do Podcast please go to http://whatwouldwedo.com.au

This episode of What Would We Do, delves into Car Dealerships. David Twigg and Chris Bugden deliver an insightful discussion that will inspire you and arm you with new ideas. To find out more about the What Would We Do Podcast please go to http://whatwouldwedo.com.au

This episode of What Would We Do, delves into Not For Profit organizations. David Twigg and Chris Bugden deliver an insightful discussion that will inspire you and arm you with new ideas. To find out more about the What Would We Do Podcast please go to http://whatwouldwedo.com.au

This edition discusses the following:• Global Business Camp – on in 1 Month’s Time• The Government’s Innovation Package might assist you in your business• How does Business Development Manager Services add value?• Business Networks are good for Businesses• Articles on Small Business• Small Business Webinars Global Business Camp – on in 1 Month’s TimeOpportunities are all around us. Some people see them, other don’t. Life is all about taking advantage of our opportunities when they’re presented. Once a year, there’s an opportunity to go away on a 100%, fully tax deductible trip for 3 days of workshop activities with like-minded business operators, with mentoring from experienced accountants, business people and other advisors from all over Australia. You’ve all heard of the concept “working ON your business”. A Global Business Camp is a great opportunity to “work ON your business”, with a group of like-minded people. One of the real benefits of a Global Business Camp is that you can communicate with other people who have already experienced the same or similar problems and issues you’re finding in your business. You will be able to have discussions, get some ideas and develop strategies. The Global Business Camp, to be held at the Gold Coast on 14th – 16th March 2016. The “camp” offers the opportunity to really work ON your business for 3 days. A special VIP rate has been negotiated for business operators and accountants for $2,200 (including GST) per person, normally $2,970 (including GST) per person. If you require further information on Global Business Camp and to take advantage of the special VIP rate, click here. ESS Small Business has presented a webinar with John Tsoulos, Managing Director of Global Business Camps, featuring Global Business Camp. Click here to view the recording. The Government’s Innovation Package might assist you in your businessThe Prime Minister, Malcolm Turnbull, has announced that the Australian government will spend $1.1B over the next 4 years, to promote business-based research, development and innovation. Mr Turnbull called the initiative an “ideas boom”. He indicated that the key focus revolves around strengthening ties between the business community, universities and scientific institutions. The government has decried the “fear of failure” and has declared that the government is keen to encourage a “culture of risk taking”. These are words rarely ever spoken by an Australian Prime Minister. It’s very heartening to see that the government is, at last, going to embrace innovation. How will this affect you in your business? To help you understand this, the following is a brief overview of the key issues for small/medium enterprises, start-up businesses, entrepreneurs and inventors included in the innovation package. Raising Capital – tax incentives for investorsThe government has indicated that, last year, over 4,500 start-ups were unable to raise equity capital. The government is hopeful that the initiative they’re introducing will encourage investors to be more proactive to investing in start-up businesses. The government will approve a new type of company whereby the investors will be eligible to claim a 20% non-refundable tax offset on investment capped at $200,000 per investment per year, together with a 10-year Capital Gains Tax exemption for investment held for 3 years. This incentive will be available for investment in companies that:• undertake an eligible business (scope to be determined)• were incorporated during the last 3 years• are not registered on any Stock Exchange• have expenditure of less than $1M and income of less than $200,000 in the previous income year Crowd FundingCrowd funding is a popular way of raising investment capital in other countries and the government is finally going to take the required steps to enable this exciting type of capital raising to be undertaken by Australian businesses. The government is proposing that companies must meet the following criteria to be eligible for crowd funding:• must be a public company• must have assets of less than $5M• turnover of less than $5M• the company will be allowed to raise up to $5M per annum from investors• investors will be able to invest up to $10,000 per company per annum The government is hopeful that the legislative amendments for both types of companies will be finalised so that companies can commence raising capital from July 2016. Predominantly Similar Business TestThe Innovation Statement also indicates that the government is going to change the law relative to company losses by the introduction of a new test “predominantly similar business test”. This test will enable companies to access their losses where the business “while not the same” use similar assets and generates income from similar sources. This means that, if a company has lost money in one business venture, it would be able to utilise those losses against income earned in a new venture, as long as it’s predominantly similar. The government will be announcing the new rules shortly. If you’re interested in raising capital for your business, you will need to be “investment ready” so that you’re able to supply the necessary information to potential investors. Over the next few months, we will be preparing articles on steps to be taken as part of the “investment ready” process. How does Business Development Manager Services add value?Have you ever wondered what a Business Development Manager (BDM) does? BDMs are continually looking for new businesses to keep feeding the customer pipeline into a business. BDMs identify organisations in the marketplace and then seek to make contact with them for the benefit of their employer business or their client. This is a very important role for businesses to think about, having someone who is concentrating on developing new customers. BDMs:• identify business opportunities• facilitate deals• supply marketplace feedback• attend networking events• are involved in social networks and community events• prepare editorials for magazines• provide information for Facebook business pages The prime role of a BDM is to approach individual organisations and governments to encourage them to do business with their employer business. There is some crossover into marketing. Larger organisations work with their marketing manager and the CEO, to understand where new businesses might be able to be found. They then go out and try and find new prospects so that the organisation has new prospects, new clients and new business coming in to an organisation. It’s very important that businesses have the right sales culture. This relates to realistic, timely and achievable sales strategy and that the business has the right kind of people on your sales team. A BDM is very important in this process. Moira Verheijen, BDM of Corporate Connectors and Gallop Solutions, presented a webinar, featuring “How does a BDM add value to a Business”. Click here to view the presentation. Gallop Solutions is making a special offer to business operators. You can apply for 2 complimentary tickets to a Gallop Solutions Discovery Seminar, available to the first 10 callers, normally $438.90 (including GST). Contact Gallop Solutions on 0488 335 300. Business Networks are good for BusinessesThere’s a variety of networking models available for businesses. Firstly, business networking is incredibly powerful. A network is a group of businesses that join forces to maximise their presence in the marketplace. Networking helps generate a spirit of corporation to “tame the business jungle”. Operating a business can be a very lonely affair. It can also be dangerous – sometimes you wonder who you could talk to. If you’re a member of a network, you should normally be able to communicate with other members of the network. Networking increases competitiveness because you become aware of other deals and possibilities. Networking also helps you solve problems and that your unique problem is probably also a problem that someone else within the network already had, therefore they could give you some guidance. Networking helps you gain access to new markets and create opportunity. Corporate Connectors is Australia’s first managed business networking service. Corporate Connectors was formed to make networking really work for a business. It relies on a number of businesses, which are a collective of like-minded businesses across very diversified range of industries and who have an appetite for working collectively. Corporate Connectors operates through a centralised management team. Members are happy to cross-promote, utilising their databases, to promote other members of the network’s products and services. Their products and services are also being promoted by the other members of the network. Rick Nash, Chair of Corporate Connectors, presented a webinar with ESS Small Business, featuring “Business Networks are Good for Businesses”. Click here to view the recording. If you have any interested in finding out more about Corporate Connectors, please visit www.corporateconnectors.com.au, leave a message and a business development manager will contact you. Articles on Small BusinessWe invite you to visit www.esssmallbusiness.com.au, to view a range of articles, papers and templates to assist you in your small/medium enterprise journey, including a complimentary copy of the special January 2016 edition of Business Plus+ newsletter that contains more in-depth information on the Innovation Statement. Click here to obtain this newsletter. Small Business WebinarsWe’re regularly conducting webinars, focusing on various small business matters, together with providing tips and resources to assist you with building value to your business. We’ve also recorded past webinars, to allow you to watch the presentations whenever you wish. The next webinar is on Tuesday 23rd February 2016 at 2pm AEST (3pm AEDT), featuring “A Simple Recipe to Effectively Use Online” with David Twigg of Online Marketing Consultants as the guest presenter. Click here to register to attend, free of charge. Click here to view our other upcoming webinars, to register to attend and also to watch our past webinars.

This episode of What Would We Do, delves into Personal Trainers. David Twigg and Chris Bugden deliver an insightful discussion that will inspire you and arm you with new ideas. To find out more about the What Would We Do Podcast please go to http://whatwouldwedo.com.au

This episode of What Would We Do, delves into Law firms. David Twigg and Chris Bugden deliver an insightful discussion that will inspire you and arm your law firm with new ideas to help generate new clients. To find out more about the What Would We Do Podcast please go to http://whatwouldwedo.com.au  

This episode of What Would We Do, delves into Skin Cancer clinics in Queensland.It profiles some learnings from a highly successful marketing campaign for a Qld skin cancer clinic as well as provides ideas and inspirations that Skin cancer clinics should consider and use to boost revenue as well as provide a broader service to the patients they serve. David Twigg and Chris Bugden deliver an insightful discussion that will inspire you and arm you with new ideas.    

This episode of What Would We Do, delves into Fashion retailers in Australia and the USA. It reverse engineers what these Fashion brands are doing and references several new ideas that all Fashion retailers, high street and online, should consider and can use to boost sales. David Twigg and Chris Bugden deliver an insightful discussion that will inspire you and arm you with new ideas. For more information or to contact David or Chris please go to http://whatwouldwedo.com.au JINGLE: Broadcasting from sunny Brisbane,Queensland, Australia. You are listening to Chris Bugden and David Twigg and the What Would We Do Podcast. Chris: Hi guys Chris Bugden here. Myself and David Twigg here and our mission is to help inspire ideas for your company. Each episode we will be delving into one specific marketplace and reverse engineering what some big players are doing as well as imparting our knowledge wisdom from the campaigns we've been involved in and books and podcasts we've read. David: Yes between us we've been working in sales and marketing for many years and we both love discussing business so we aim to inspire you. Today we are going to delve into What we would do if we were starting a fashion brand. What things we would consider adopting from established brands and what could we do better. chris: Yes retailing is at the heart of any economy, we all need to buy things and we all need to buy clothes though the importance of fashion seems to be growing exponentially even amongst generations that historically haven't hadn't bothered. David: Yep my 7 year old son is a lot more concious of what he wears than i ever was and his 5 year old brother is now in tune to what he likes and doesn't like. At the same token the generation of my parents are frequently dressing sharply, so brands like Ralph Lauren now have the 70+ generation as one of their marketing avatars. Chris: So David you've been digging into the online presence of 3 modern fashion brands, what sort of things did you find out? David: Yes Chris so i used some of our tools we use to reverse engineer client accounts as well as the competition of clients. I focused on 3 brands. The Iconic has really become one of the big success stories of Australian fashion in the last few years but has focused purely online. Lorna jane and Lululemon are fighting in a very similar space to each other and so i thought a comparison of how they are doing it would make a good case study. All 3 companies Lorna Jane and The iconic were featured in Smart Company's top 20 retailers of 2015. This is what they said about Lorna Jane: Now in its 25th year, active wear retail brand Lorna Jane continues to enjoy rapid growth, especially when it comes to online sales. Online sales for Lorna Jane grew by more than 30% in the past 12 months and now accounts for 14% of the company’s total turnover. The retailer has also amassed a big social media following, with more than one million fans on Facebook alone. Lorna Jane is on track to hit $200 million in revenue this year, which is no doubt also fuelled by the addition of 40 new international bricks-and-mortar outlets to its network in the past 12 months. A partnership with US fashion chain Nordstrom, announced this month, will extend the reach of this homegrown brand even further. This what they said about the iconic: One of the newer players on the Australian retail scene, fashion marketplace The Iconic continues to punch above its weight. Founded in 2011, The Iconic has previously secured multi-million dollar funding rounds, including a $28 million boost in mid-July 2013, and more recently has focused on adding top international brands to its stable of Australian designers, including UK high street label Brand New. The Iconic has amassed an impressive 500,000 Facebook fans and more than 80,000 followers on Instagram. In 2013, the retailer turned over $31 million. What Smart Company didn't mention is that the iconic is part of huge online fashion retail group called GFG which combined lost $235 million last year though sales are growing rapidly and losses shrinking. So let's get into what i found about The Iconic. The iconic 1.2 million visits per month Time on Site Page views 10.59 bounce rate 26.49% 49.45% traffic from search 89% organic-11% paid 3.29% traffic from social (81.7% FB,7.4% YouTube) 14.76% traffic from referrals(311 referring sites) Their Fb has very low engagement 588k likes typical post gets 3-50 likes Content marketing - Limited.....no story focus.....only promotional. Affiliate marketing = Strong Instagram FREE TO JOIN! Default commission up to 16% (average basket value $120). Individual commission and special rates for top sellers. Exclusive vouchercodes available. We offer a wide range of static and dynamic banners, an automatically updated product feed and a range of coupon codes and special promotions. We are happy to design custom creatives and newsletter templates on request. Our program has a high conversion rate of 7%, 30 days cookie and all valid transactions approved within 30 days. Quick and personal support from THE ICONIC Affiliate Team. Lorna jane vs lululemon Lorna Jane 150,000 visits per month 05.02 mins time on site 5.24 page views bounce rate 34.51% search 41.41%(93% organic 7% paid) social 2.25% direct 37.64% referrals 17.62% (from 101 sites) FB engagement 1.2 million likes 20-200 likes per post...ok but should be more One area of controversy is how Lorna Jane are managing their Facebook presence. They seem to have an overall brand page and a page for every store as well. I think that particular conundrum is a tricky one because often resources don't allow running hundreds of pages effectively and in fact largely they just upload one post to all the store pages. If each store were to run independant promotions or have unique lines i can see why they would run independant pages. Also particularly if they were to run local competitions or feature local content then that would definitely be a strong strategy however they aren't from what i can see they are spreading themselves very thin, detracting from the main brand page and not capitalising on the Facebook infastructure they have developed. Now onto their content marketing and this is definitely one of their secret weapons. They run a blog on a separate domain called MoveNourishBelieve.com there is a Stunning Branded video ad as a popup optin when you land on the site it really captures the essence and brand values of Lorna Jane and no doubt inspires their target market. I haven't seen that done as well as that before but i suspect it's a very effective way of developing their email database to compliment that effort through their online store and physical stores. MoveNourishBelieve.com publishes stories, linking to lorna jane shop with simple product images and prices It gets 50k visits per month av page time 02.28 avg pages 2.42 Bounce rate 66.16% ONLY 48% Of Audience in Australia(eg 22% in USA) Top posts: Build A Booty with Base Body Babes - Move Nourish Believe : 198k shares 7 days of no-fuss dinners, download your menu now - Move Nourish Believe : 10.6k shares Why colouring in could curb your stress - Move Nourish Believe : 4.9k #IAMWOMAN - ERIN MCNAUGHT - Move Nourish Believe : 4.5k I really think lorna jane is ahead of the game here in developing an independant online property that cross promotes their products. My only concern is that editorially they aren't quite hitting the nail on the head. That said the ultimate purpose of the site is to send users to another site, ie the lorna jane store, so a bounce rate of 66% is probably what they ideally want. affilate marketing - mediocre The Lorna Jane Pty Ltd affiliate program offers industry-leading technology, expert craftsmanship, and hi-tech performance fabrics to activewear for women. The brand represents a global movement of women living their best, most beautiful lives through active living. Lululemon 60,000 visits per month 04.47 time on site 7.14 page views bounce rate 23.65% search 48.26% social 2.2%(FB 53%,Pinterest 14%, Youtube 14%, Twitter 12%) direct 27.22% referrals 19.91% (from 33 sites mostly own sites overseas) FB engagement 1.3 million likes, 10-300 likes per post = higher than lorna jane(? because they don't have FB pages for each store rather one brand page and then city focused pages Content marketing (blog subdomain) beginner one-week meditation challenge: podcast #3 ; 2.2k shares exercise anywhere : 1.8k beginner one-week meditation challenge: podcast #1 : 970 shares running meditation : 746 shares yoga for sports : 743 shares Affiliate marketing - no obvious plan So that's what i found out about 3 high profile fashion retailers. So, Chris if we were setting up a fashion brand from an online angle there would be a few learnings i would be considering: 1. Content marketing : learn from lorna Jane, crafting stories and embeding promotion but using social media to develop virality. I really don't think they are using Facebook that well to both cross promote their MoveNourishbelieve.com content or their status update content which should be less promotional anyway.They seem to be way more active on Instragram interestingly, with 645,000 followers and average posts geting 4000-8000 likes. Clearly engagement is easier for them through Instagram so i can see why they would use it more but connecting Instagram to other online property is a lot harder than on Facebook in other words converting instagram traffic. 2. Develop an affiliate program and make an effort to engage bloggers to promote your products. The Iconic have a very good affilaite program and i imagine are developing lots of referral channels simply by focusing on providing value to affiliates. 3. Don't use Facebook just to promote products. Read Gary vaynerchuck's book, Jab, Jab, Right Hook and understand that promotion is far more powerful when woven in amongst a story. i think all 3 brands are partially guilty here. Stories that the target market relate to are where the viral wins occur. So keep jabbing with non to light promotion and then insert a right hook with a promo, is for me the key strategy. 4. Regarding your website focus clearly on the navigation, consider the way Coles and Woolworths have planned their grocery aisles in a specific way to encourage shoppers to maximise spend. Think of the store as a maze and this is the pathway an ideal prospect would take, how can we make that easier by reducing any friction incurred on that journey. 5. An abandon cart strategy is an absolute no brainer. Every single day users in the droves get buyers remorse after filling out an order form but just choke or get distracted at the buy now button. They need to be reminded and have their hand held back to the checkout as they have demonstrated they want to buy. So that's my take on the online fashion world, Chris. I have been of the believe for many years that Westfield and all the major shopping mall owners are on a slippery slope to the bottom. Yet in the states the physical store showroom model is starting to get plenty of traction, which i find fascinating. I think you've delved into a brand called the Bonobos Guideshop.