Podcasts about dyc

Market Proof Marketing · Ep 388: Can't Stop, Won't Stop Connecting IdeasIn this episode of Market Proof Marketing, Kevin Oakley is joined by Beth Russell and Jen Barkan to talk about the real value of human connection in online sales, the evolving use of AI tools, and what builders need to understand right now about market timing and syndication platforms. Jen surprises everyone with an AI-assisted rap performance, and the group explores how technology can support, but never replace, the critical role of people in the new home sales process.Key TopicsUsing conversation intelligence tools to streamline CRM input and improve coachingExploring AI's coaching potential and why human-to-human dialogue remains critical in the sales funnelReflections on how AI search is still evolving and why it's not what's driving April's lead volumeCommunity launch timing: how fear of delays is keeping teams from maximizing early interestSPECIAL ANNOUNCEMENTSOnline Sales & Marketing Summit 2025 - Don't miss Jen Barkan rapping LIVE on stage at this year's summitStory Time [2:06]Jen Barkan - unpacks how online sales specialists are embracing AI tools like CallRail Premium, and debuts her AI-generated rap, “Online People Talking.”Kevin Oakley - reflects on the power of live performances and the value of human time as the true definition of luxury, drawing comparisons to brands like Chick-fil-A.Beth Russell - explains the intent behind a recent LinkedIn post and emphasizes that builders shouldn't stress about AI search optimization—focus instead on creating quality content.In The News [26:25]Lot Supply Loosens, but Market Still UndersuppliedThe team discusses how a surge of lots in the excavation stage - expected to come online in late 2025 to early 2026 - could create future pressure. The team dives into how online sales teams should be thinking about lead engagement in light of this news. Homes.com Will Boost Banned Listings on ZillowKevin breaks down Zillow's new policy around MLS listings and pocket listings, and how Homes.com is seizing the moment by offering additional promotion for listings banned from Zillow.Join DYC's All Access community — free for builders, online sales specialists, and home building leaders.Have feedback or want to fight for more Story Time or Things We Love, Things We Hate? Let us know: your messages bring us joy (and influence podcast decisions!).Like and subscribe on your favorite platform! The post Ep 388: Can't Stop, Won't Stop Connecting Ideas appeared first on Online Sales and Marketing for Home Builders - DYC.

Kicking Off with the Lyon Life: Mike Lyon is deep into basketball dad life, supporting his son Nate on the Puma Pro 16 circuit—beating Nike teams and getting college looks. Jen's hoping to see Nate at Old Dominion someday!Upcoming Events & Opportunities• Online Sales Academy – Kicks off May 20th with three half-days + eight weeks of on-demand training. Not everyone graduates—but if you do, you earn official certification!• Online Sales & Marketing Summit – Back in Chicago this year with an epic speaker lineup:   o    Rhonda Conger   o    Steve Shoemaker   o    Ryan Taft   o    Brian Boero   …and more DYC pros!Pro Tip from Mike: If you want to attend, ask your boss. Plead your case. Or invest in yourself.Welcome to the newest DYC superstars:• Melissa Fort – 20 years in new home sales, former TriPointe Homes.• Molly Adams – OSC and HubSpot wizard, full of real-world experience and energy.        * Tito (Top Industry Talent OSC) Shoutout Main Topic: When Leads Are Down, Here's What to Do• Always start with fresh lead follow-up and appointment details.• Then tackle prospecting: older leads are converting more than new ones!   o    Q4 saw up to 24% of appointments from aged leads.   o    Dedicate 2+ hours a day to prospecting.   o    Expect 40–60 calls per appointment in today's market."You want us to stop talking about prospecting? Start prospecting." – Mike Lyon Skills CheckPick one area (prospecting, content, CRM, AI, etc.) and commit to growing it.Talk to leadership about how you'll lean in.Bonus: Subscribe, rate, and review the podcast! Thanks for tuning in!Questions? Email: show@doyouconvert.comMore at doyouconvert.com

Market Proof Marketing · Ep 384: DYC Education Deep Dive – Special Takeover Edition Special Takeover: Mike Lyon & the team discuss all of the DYC educational experiences. With Kevin Oakley away in Italy, Mike Lyon leads a lively and insightful discussion with the DYC team about their robust lineup of educational offerings for home builder sales and marketing professionals. Expect laughs, passionate pitches, and a whole lot of insider knowledge.

Jen Barkan is joined by Jessie Suggs for a bittersweet episode, as it's Jessie's last week at Do You Convert. Jessie shares her incredible journey at DYC, and her what's to come for her next adventure. They also share the exciting news that Online Sales Academy tickets have been released for spring, and shout out Jessica Myers with Caviness & Cates for an amazing video she recently filmed, and her work in humanizing the online sales process.Jen and Jessie discuss: Jessie's time at Do You Convert, and the impact she's made on countless OSCs Where she will be headed to, and what her new role will entail.Her love for DYC Summit, and how her experience shifted from attending as an OSC to attending as a team member. Jessie's most funny, and toughest moment during her time as a coach.The four things Jessie has learned big picture:You can be kind and in control at the same time - some of the people she has most looked up to have been the kindest. You can't wait for change to happen - you have to make change. We get to define what success looks like to us. What does one year look like for you? What does five years look like for you?Surround yourself with good people, and good things will happen. Skills Check (40:42): Being Disciplined in Honor of Jessie Pick one thing that you need to be more disciplined on, and go forth and do that in the next month! 

Market Proof Marketing · Ep 379 - RocketFin or RedRocket?Kevin Oakley is back this week, and is joined by Julie Jarnagin and Beth Russell. This week's episode kicks off with a funny story from Kevin about being everyone's best friend, and shifts into story time, covering insightful calls with builders the team has had recently. News stories discussed include Google lifting its 2019 ban on fingerprinting for advertisers, a deep dive into the effectiveness of builder incentives, AI readiness in homebuilding, and a new task manager blog written by DYC's very own, Samantha Kellenberger!Story Time (02:31): Mike Lyon reflects on early OSC days, when managing leads felt like a side hustle.Kevin Oakley's family listens to old podcast episodes, roasting his past takes and how you can get more sales with fewer leads.Jackie shares a content strategy for competing with national builders.SPECIAL ANNOUNCEMENTUnlock Your Digital Marketing Potential: Master Proven Strategies With The Upgraded Market Proof Marketing Academy!Tickets are now available! Class begins May 6th.In The News (24:15): Why "Just" is the Most Dangerous Word in Marketing and DesignRedfin Acquired By Rocket CompaniesAI Search Has Some Big ProblemsGoogle Announces "AI Mode" For Search Results That Only Shows You AI SlopForget Dream Homes - Here's What First Time Buyers Really Want in 2025Things We Love - Things We Hate (53:30):Jackie: Her son's birthday & the infamous "Bluey" cake fail.Mike: His love-hate relationship with AI for schoolwork.Kevin: Discovering that both he & his wife are obsessed with analogies.Like and subscribe on your favorite platform! The post Ep 379 - RocketFin or Red Rocket? appeared first on Online Sales and Marketing for Home Builders - DYC.

Jen Barkan welcomed a very special guest to OPT this week, Ryan Taft, the Founder and CIO of Impact Eighty-Eight! They kicked things off sharing key takeaways from the 2025 International Builders' Show, recapping DYC's upcoming Online Sales Academy, and giving a shout out to Lena Burgin with Level Homes, who recently won OSC Rookie of the Year for 2025! Topic of Today: People Over Process  (19:00): There is a lot of conversation happening right now surrounding "We need more sales!"The 2025 spring selling season feels a bit different this year, hence the importance of the saying, "Don't get prepared, stay prepared." In every sales team, often the #1 closer is the online sales professional. There is a difference between getting a customer to agree to an appointment, and wanting to go to an appointment. There's a transfer of emotion when setting appointments, and it's important to promote the experience. Avoid making it feel transactional! People don't buy with logic, they buy with emotion, and it's important not to go too far information-wise on initial calls. The goal of the handoff is to excite the imagination of meeting the sales person, and to reduce anxiety by humanizing them. Addressing friction between online and onsite sales, and understanding that the relationship is a give-get model. Anytime there is friction, you can complain about it, or you can do something about it! Ryan shares the story of Impact Eighty-Eight, and how the question of "What do you want to do?" changed everything. He shares his perspective that when the process becomes priority, the people can get lost, and his goal is to put people first in his training. Skills Check: Are You Tracking the Handoff? (45:30):It's important to be proactive if you feel like your team could be doing a better job with the handoff process. Jen suggests tracking the handoff in your CRM or appointment tracker.This will allow you to have more concrete information to base next steps off of. 

Market Proof Marketing · Ep 376 - The Best Project Management Tool? The One You'll Use!Kevin Oakley is back this week, and is joined by Julie Jarnagin and Beth Russell. This week's episode kicks off with a funny story from Kevin about being everyone's best friend, and shifts into story time, covering insightful calls with builders the team has had recently. News stories discussed include Google lifting its 2019 ban on fingerprinting for advertisers, a deep dive into the effectiveness of builder incentives, AI readiness in homebuilding, and a new task manager blog written by DYC's very own, Samantha Kellenberger!Story Time (04:40): Julie has been working on her IBS presentation around brand consistency, and how providing guardrails (using LEGO as a great example) keeps things consistent while using user generated content. Kevin follows-up surrounding a recent conversation about creating rules, and showcasing content to inform certainty. Beth had an interesting call with a company owner, who referenced the Hippocratic Oath that doctors make -- do no harm -- and tied it to their website. For example, putting too much information out there and over-engineering what you're showcasing can cause more harm than good. Kevin reminds: until you hit a minimum lead quantity, you don't get to complain about lead quality! Kevin spoke to a builder this week who has one community performing very differently than others despite having similar processes for marketing. Using GA4's path exploration tool, he noticed that the options people were clicking most were the items right in the center/most obvious. He encourages marketers to use this tool, and view it from the eyes of a customer. Mobile reality can't be ignored or fixed -- you can only do so much on a mobile screen. In The News (28:13): Google just lifted its 2019 ban on fingerprinting for advertisersGoogle now allows advertisers to track users across devices and websites, collecting data points like IP addresses, operating system details, and screen resolution.Kevin's hunch is we only see this live for a short time before it's taken away again, but they'll collect a significant amount of data in the meantime.The Cost of Incentives: Have Buyers Come to Expect Perks?Are consumers addicted, are builders addicted, or both?Kevin recaps the importance of the messaging of "new," and how you don't have to offer the biggest new incentive, you need to lean into how consumers want to stay informed. One nuance discussed is how some customers don't qualify without them.The Seven Stages of AI Readiness In Homebuilding From hype to impacti, AI is more than a buzzword. Julie loves the advice to evaluate AI vendors with a critical eye, and reminds you that if you're headed to IBS, there will be a lot of buzzwords, but you need to ask great questions and "pull back the onion."You need to have a clear process on how your business operates before you can layer in AI -- rethink workflows not just technology. Avoid AI for AI's sake -- start with clear business goals. Which Task Manager Tool is Best for Your Team?The best project management tool is the best one everyone in your organization will use! If you're looking into using a task manager to help your team (Monday, Asana, Trello, etc.) she outlines the pros and cons to help you make an informed decision.Beth remembers wanting to implement something for her team, and asking Kevin how to get started, and thinks the ease-of-use summary was so helpful in the blog. Come for the writing, stay for the summary chart! Things We Love - Things We Hate (53:38):Beth has entered "Masters season" in the Augusta area, and is fascinated by how intertwined it is into the culture. She is equally obsessed and perplexed. Julie is in the midst of Mardi Gras, in full king cake and parade season. But her favorite thing is going to thrift stores, and loves the hunt. Kevin's favorite is the Hollyland Lark M2S Microphone, which is extremely small, and is a great price for 2 mics. Like and subscribe on your favorite platform! The post Ep 376 - The Best Project Management Tool? The One You'll Use! appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 375: Builders' Show Pro TipsJulie Jarnagin and Beth Russell are here for a special Valentine's Day episode! They kick things off looking forward to the 2025 International Builders' Show (IBS), and share tips that you may not have thought of, that will make your time in Vegas more enjoyable and impactful if you're attending! They also share some really exciting news out of DYC -- the release of our brand-new SEM-PPC Quarterly Benchmarks! News topics include OpenAI's recent Super Bowl commercial, and an interesting YouTube fact that marketers need to consider. Story Time (02:42): Julie is looking forward to IBS! She shares tips that aren't-so-common, but super helpful: bring a microphone if you're shooting content! Check out a variety of content and take the time to dig through some of the lesser known sessions. Snacks! It can be hard to find time to wait in line or grab food, so Julie recommends bringing granola bars. Beth is noticing a theme of builders taking a journey of discovering what makes them unique, and urges marketers to discover, "What problem are you trying to solve for your customers?" If you solved a problem for a customer, no matter how small, it's such an important message to be sharing across your platforms. In The News (11:35): Q4 2024 SEM/PPC BenchmarksSarah Simmerman released our first-ever Quarterly SEM/PPC Benchmarks to complement the popular Online Sales Benchmarks. Helps you view trends across 90+ builder partners and compare how you are performing. Provides a great example for storytelling, and how to provide data in an impactful way. 2025: The Year Homebuilders Prove Who They Really Are And Can BeThe quote that stood out to Beth: "The firms that thrive in 2025 and beyond won't just be those who build efficiently, it'll be the ones that build trust."People are struggling to identify how they can navigate this market against big builders, and building trust is at the essence of that. How can you build trust from an organic point-of-view?The process of purchasing and marketing a home is very connected to human psychology.OpenAI's ChatGPT Super Bowl commercial was created entirely by humans, and maybe we don't have to fear AI after all The company opted not to use AI in the creation process to show that it's an extension of human creativity. They're showcasing how the tool can be used to expand upon human creativity, vs. replacing it.YouTube is now even bigger on TVs than phonesWhile Beth finds this article interesting, she isn't surprised, as an early adopter of YouTube TV. She shares how they adapted well to amass a great library and offerings. As marketers, don't disregard YouTube! Julie brings up the huge desire for longer form videos -- how can you take everyday interactions and purpose it for this?Consistency is key, and don't be afraid to explore video editing AI tools. Things We Love - Things We Hate (30:43):Julie has a bit of a sweet tooth, and has been loving and hating all of the Valentine's Day candies. Did you know that Nerd clusters have similar macros to the gels people use for long distance running?Beth has been prioritizing closet organization, and is using clear bins to make it even more functional. Like and subscribe on your favorite platform! The post Ep 375: Builders' Show Pro Tips appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 374: Messaging, Metrics & MomentsJen Barkan joins the podcast this week for a very special episode with Julie Jarnagin and Kevin Oakley. In Story Time, Julie highlights the importance of detailed messaging, referencing a builder survey on buyer preferences, while Kevin stresses having strong systems first, and Jen shares insights from National OSC Day and a creative prospecting strategy. In The News covers Q4 Benchmarks, a Homes By Dickerson award-winning case study, shifts in commission post-NAR settlement, and debates over Super Bowl ad spending. And finally, in Things We Love - Things We Hate, Julie shares her journey in making King cake, Kevin shares exciting news about an upcoming trip to Guatemala, and Jen finds both value and stress in her new Oura smart ring. Story Time (00:37): Julie has been deep-diving into messaging with builders, and emphasizes that in today's market, we need to be really paying attention to those small details. They discussed a builder who surveyed a VIP list, and saw that 70% of those surveyed wanted a house that was 3,000 sq. ft. or lower, and didn't care about pendant lights. They detail the importance of sharing that messaging, and how profound that process was for their company.Kevin "double clicks" on making sure your systems and processes are down first, which allows you to then focus on your messaging. Jen shares our recent celebrations surrounding National OSC Day that took place on February 9th, and a recent prospecting strategy she utilized with an OSC, and how they worked around a tricky on-site scheduling barrier.Did you know there are over seven events listed currently on DYC's website? Kevin shares details about an upcoming speaking appearance, and a special breakfast event happening at the 2025 International Builders' Show. In The News (21:02): Q4 Benchmarks and 2024 Wrap-Up Online Sales remains a constant in a changing market. From Q3 to Q4, appointments from aged leads increased from 19% to 24%.Homes By Dickerson Case Study Julie shares the builders' dedication to their local Parade of Homes, and how the challenge was creating visuals for homes that weren't built yet. Inspired by boutique hotels, each home had a different curated theme. The builder is up for a NAHB Silver Award. Here's what else a $7M, 30-second Super Bowl budget can purchase in 2025They discuss whether a Super Bowl commercial is a good use of spend, and how their perspective has changed after reading the article. Do you remember the commercial that was just a QR code?Kevin is surprised by companies who produce amazing commercials, but never air them again. Commissions Have Risen Slightly For Affordable Homes, Fallen Slightly For Expensive Homes, Since NAR Settlement Took EffectJen shares a peek into the conversations happening on the online sales side, and what they are hearing from agents during calls, as well as buyers asking how having a realtor affects their spending power.Things We Love - Things We Hate (44:10):It's King cake season in Louisiana, and Julie decided to make her own! It took 24 hours, and although it tasted good, she said it wasn't worth all the trouble. Kevin finally got new glasses, and really enjoys being able to see well. But what he hates, is that he got two different kinds of glasses and they didn't pass the kid test. He and his wife are also helping to take 25 high school students to Guatemala, and an app he heard about this weekend called How We Feel, a journal for your wellbeing. Jen got the Oura Smart Ring and loves all of the stats it shows, but her "readiness score" is causing her some stress and to overthink. That said, Julie has been appreciating Jen's advice from the ring!  Like and subscribe on your favorite platform! The post Ep 374: Messaging, Metrics & Moments appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 373 - When to Speak and When to Listen Join us for episode 373 as Jackie Lipinski and Julie Jarnagin cover exciting news from DYC's online sales team and upcoming events. A big topic this week is the almost out-of-nowhere emergence of DeepSeek, a new AI app that has the world talking. They also cover Threads -- which now offers ads -- and the importance of authenticity when selling a product, and not just focusing on overloading information. Story Time (01:14): Jackie brought up the quotes she received for redoing her deck, and reminds you that while it's great to be prepared, authenticity and supporting your customer is more important than checking off boxes and overloading informationJulie shares the DYC University we're holding for new hires, and the benefit of taking the time to learn what other individuals in your company do on a day-to-day. She also reminds marketers to be cognizant of making sure to share what you do with your team, and ensure your marketing department doesn't have a PR problem. In The News (15:40): Q4 Benchmarks and 2024 Wrap-Up (https://www.doyouconvert.com)2025 Online Sales Academy: Leadership Edition (https://onlinesales.doyouconvert.com)U.S. stock markets tumble as investors worry about DeepSeek (https://www.npr.org)Meta Launches ads on Threads (https://searchengineland.com)ICON, a builder of 3-D printed homes last valued around $2 billion, cuts around 25% of staff (https://techcrunch.com)Things We Love - Things We Hate (33:12):Jackie was part of a Toastmasters competition, and although she's a co-host on a podcast and talks for a living, she was a little nervous! But she ended up winning, and gets to go to the next level of the competition! So a friendly reminder: even though you do something often, it's ok to be afraid or nervous. After all of the snow in Louisiana, and the return back to warmer temps, things in Julie's house are now snapping and breaking, which has been less-than-fun.  Like and subscribe on your favorite platform! The post Ep 373 - When to Speak and When to Listen appeared first on Online Sales and Marketing for Home Builders - DYC.

Jen Barkan is joined by Jessie Suggs, who kicks off this week's episode with advice and lessons learned from her recent milestone -- running a marathon! Jen shares exciting announcements surrounding new training opportunities, including an available Online Sales Coach position with DYC.

Market Proof Marketing · Ep 366: That's a Wrap, 2024! Kevin Oakley is joined this episode by Jackie Lipinski and Beth Russell! While it may start out sounding more like a Halloween episode... it's a festive one, we promise! The trio discusses a new creative case study from the DYC team, addresses an insightful listener question from "Susan" *wink wink*, and debates whether Macaulay Caulkin would've been better off purchasing, or not purchasing, the Home Alone house! Story Time (04:30):Kevin talks about builders finishing the year strong, and the growth planned for 2025 Beth wins story time with the topic of "sales vampires" and the importance of resetting boundaries among marketers and sales teams Jackie reminds you to be the hall monitor of your marketing, and doing your homework on/auditing the things you're signing up for In The News (21:08):Beyond The Artboard: Hedgefield Case Study (https://www.doyouconvert.com)Kevin addresses a listener question at (24:50) about a recent online event (The Marketing Dream Team)ChatGPT search is now available to all free users ( https://searchengineland.com)Why Zonda's Latest Millennial Survey Matters (https://www.builderonline.com)Macaulay Caulkin Admits He Considered Buying $5.25 Million 'Home Alone' House 'Just For Giggles' (https://www.realtor.com)2024 DYC Wrapped -- Coming Soon! Things We Love - Things We Hate (44:17): Jackie loves the holidays, but the constant text messages and marketing efforts are becoming a LOT. Beth asked a marketer if she were an Instapot, what would press the button to get her steam out? Kevin shares a story about his son, and a great moment they shared recently.  Like and subscribe on your favorite platform! The post Ep 366: That's a Wrap, 2024! appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 365 - Leaning Into Local Like the number of days in a year (we think?), Kevin Oakley, Julie Jarnagin and Beth Russell host episode 365. A big topic this episode is self reflection, and approaching review season with humility, as well as how hiring can look different for homebuilders and isn't one size fits all. They also cover a handful of stories including an exciting training coming up, homebuilding advice from 2024 and updates in the tech world! Story Time (01:15):Julie was talking to the owner of a building company about what to look for when hiring, and how what means success for an employee depends so heavily on the needs of the organization and the culture of the organization. Kevin recently heard from a marketer who commented on his recent article, and how their team is structured in a way that marketing manages sales. Beth brings up review season, and an internal exercise she did with the DYC team that can be very powerful. She also shares a story about a special purchase, and how the company turned around a stressful experience.In The News (24:20):DYC's Online Sales Academy: Leadership Edition (https://onlinesales.doyouconvert.com)Google Ads Testing Video Assets For Search Campaigns? (https://www.seroundtable.com)Buffet's 2024 Wisdom For Homebuilding Leaders' Next Moves (https://www.thebuildersdaily.com)TikTok failed to save itself with the First Amendment (https://www.theverge.com)OpenAI's Sora is officially here (https://mashable.com)Things We Love - Things We Hate (41:45): Do You Convert recently published its gift guide, and Beth shared her favorite bubble water, and has influenced a handful of people! Julie's boys (10 and 16) wear a Christmas sweater to school everyday, and she loves it. Very festive at the Jarnagins! Kevin loves the book The Dip by Seth Godin, and shares a really proud moment of his son Hayden. Like and subscribe on your favorite platform! The post Ep 365 - Leaning Into Local appeared first on Online Sales and Marketing for Home Builders - DYC.

Join us as Mike Lyon, Jessie Suggs and Amanda Martin take over OPT for a holiday episode! They cover ECI's Top New Home Sales Tips for 2025, the DYC 2024 Holiday Gift Guide items to check out, and share some important skills to check yourself on as we enter 2025! 

Market Proof Marketing · Ep 353: The Truth Is Old Kevin Oakley and Julie Jarnagin welcome Jen Barkan for this week's episode! Things kick off with Kevin bringing up the point that oftentimes, the truth is "old", but never gets old, and Julie followed up with a core lesson learned in writing school -- you have to learn the rules before you can break them. Story Time (5:36): Jen wanted to start tracking her nutrition, and was given an assessment to be assigned a coach, which she was originally skeptical of. She was pleasantly surprised by how personalized the experience was, and how her coach set a great expectation of response time. Julie had a really fun builder call with DYC team member Becca, and loves the process of solving puzzles with partners to hit their goals. Kevin talks about a concept he's looking forward to touching on at Summit -- the truth is "old," but never "gets old." In The News (24:15): Closing Time: 6 Ways to Ask For The Appointment (https://www.doyouconvert.com/blog/closing-time-6-ways-to-ask-for-the-appointment/)As Gen-A.I. and Data Fuse With Homebuyers' Journey, Trust Matters Most (https://www.thebuildersdaily.com/as-gen-a-i-and-data-fuse-with-homebuyers-journey-trust-matters-most/)You'll soon be able to leave comments on Instagram Stories posts (https://www.theverge.com/2024/9/3/24235292/instagram-stories-disappearing-comments-from-friends)Things We Love - Things We Hate (45:02): Julie is so excited about what her teammates have prepared for Summit! Jen is loving football season, especially college football. Kevin is looking forward to the photo walking tour that will take place at the Summit led by Chad Davies with Davies Imaging Group. He also loves seeing his kiddos grow up and navigate their way through life, sharing a few stories about his daughters. Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 353: The Truth Is Old appeared first on Online Sales and Marketing for Home Builders - DYC.

Referencias: - Artículo sobre las 116 páginas en LDS Discussions. Este artículo fue la base para este ensayo: https://www.ldsdiscussions.com/116pages  - Richard Bushman en Mormon Discussions (esta cita comienza en el minuto 8:14): https://www.youtube.com/watch?v=3p9g8QVoIwQ - Primer video sobre Harris y las 116 páginas perdidas: https://www.youtube.com/watch?v=NhBPK1RVuHI - Segundo video sobre Harris y las 116 páginas: https://www.youtube.com/watch?v=vBSjY-QTnzY - Declaración de Lucy Mack Smith sobre José y el "Urim y Tumim": https://www.josephsmithpapers.org/paper-summary/lucy-mack-smith-history-1844-1845/64#full-transcript - Martin Harris dice que José encontró una aguja en un pajar con su piedra de vidente: https://doctrineandcovenantscentral.org/history/martin-harris-1859-interview-with-joel-tiffany-on-early-events-in-mormonism/ - El libro de mandamientos (la primera versión de DyC) en el sitio de Joseph Smith Papers: https://www.josephsmithpapers.org/paper-summary/book-of-commandments-1833/26 - Artículo en Lectures on Doubt: https://lecturesondoubt.com/2019/07/25/the-lost-plates-of-nephi/ - Lección 3 del Manual de DyC: https://www.churchofjesuschrist.org/study/manual/doctrine-and-covenants-teacher-manual-2017/lesson-3-doctrine-and-covenants-3-10?lang=spa - La historia de la Iglesia en el cumplimiento de los tiempos, manual: https://www.churchofjesuschrist.org/study/manual/church-history-in-the-fulness-of-times-student-manual/chapter-four-a-period-of-preparation-1823-29?lang=spa - Artículo de los Tanner: http://www.utlm.org/newsletters/no72.htm - Artículo de Roper: https://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=1225&context=msr 

Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski this episode! The podcast starts out with something every marketer can relate to -- managing disgruntled homeowners on public platforms. The topic of brand management comes up, which boils down to a core element of doing the right thing. Attribution is also on the docket this episode, and why you should examine it with a critical eye to avoid avoidable data pitfalls.Story Time (05:45)Julie talks disgruntled homeowners on social media, and reminds everyone of the best approach to handling these situations when they arise. Jackie is getting ready to take on some good old fashioned "panic cleaning" in preparation for family coming to town! Which leads to a great suggestion on improving customer experience. Andrew is deep-diving into SEO, and brings up the simple opportunities builders can take to make meaningful improvements for attainable time input. He also brings up the correlation to reputation management. In The News (26:52)Attribution is B.S. (https://www.doyouconvert.com) Google to keep cookies in Chrome after advertiser pushback (https://finance.yahoo.com)Homebuyer FOMO Starts to Pump Up Canada's Real Estate Market (https://www.bloomberg.com)Why You Should Be Focusing On Brand Marketing Right Now (https://www.searchenginejournal.com)Things We Love - Things We Hate Andrew is enjoying his Ninja CREAMi, which makes incredible protein shake ice cream treats. He is not, however, enjoying the Sonos speaker app. Jackie is finding a great deal of convenience in the Amazon Fresh stores. Julie shouts out DYC's creative team member Jade Young, who sketched the most incredible drawing for our recent Attribution blog post. She is also enjoying a few new podcasts that will definitely keep you entertained! (Don't say she didn't warn you!)Market Proof Marketing · Ep 347: Do The Right ThingQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 347: Do The Right Thing appeared first on Online Sales and Marketing for Home Builders - DYC.

In this episode, Kevin Oakley is joined by Beth Russell and the incredible Julie Jarnagin for this highly entertaining episode! Full of wit and thought-provoking conversations, the team dives into everything from well-crafted strategies and collaboration to Meta's not-so-on-point content suggestions (Julie does not, in fact, want to see cats falling off of refrigerators). New news from Paramount streaming leads to a great call-to-action for builders, and the three discuss the difference between loyalty goals and preference goals -- and how to marry the two. Story Time (01:02)Beth was inspired by a conversation with Julie about the Market Proof Algorithm, and how it resembles a spider web -- one data point can be interconnected to other parts. The team considers the fly within the analogy, and the impact of teamwork. Kevin stresses the importance of collaboration, and being able to zoom in and understand context in order to make high level strategic decisions. This leads into a great discussion about what makes a great marketer great, and the structure of high-performing sales and marketing teams. Julie brought up thinking through giving buyers reasons to buy now, vs. holding off, using Prime Day as a great example for creating action. Kick - we mean nudge - them off the fence! Exciting Announcements (27:25)Online Sales & Marketing Summit is around the corner! Limited tickets are available, and be sure to reserve your hotel room! Online Sales Academy dates have been released! Join us November 13th and 14th. In The News (29:03)Meta Tests AI Summaries In Post Comment Streams Across Facebook: (https://www.digitalinformationworld.com)An Overview of the Modern TV Viewing Landscape: (https://www.socialmediatoday.com)Paramount Ads Manager Brings TV And AI-Powered Creative To Smaller Businesses: (https://www.adweek.com)Marketers Need to Differentiate Loyalty Goals From Preference Goals: ( https://www.adweek.com)Things We Love - Things We Hate (48:51)Kevin is loving the Mophie 3-in-1 travel charger, which has been a game changer for him when traveling. Julie even added it to her gift list! Julie recently read Sociopath: A Memoir by Patric Gagne, and was absolutely fascinated. Be warned, some parts are pretty hard to believe! Which led them to wonder... was that the point? Beth loves her "heatless curls" that made a debut in an internal DYC call, which led to a hilarious story-time. Bonus Conversation (53:22)Kevin may or may not (he is) be creating an in-depth course for builder partners around Presale Without Fail. If you have questions or have tried something that has worked tremendously for you -- we'd love to hear it! Shoot us a note at show@doyouconvert.com and he will incorporate it. Market Proof Marketing · Ep 346: Kick Them Off The FenceQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 346: Kick Them Off The Fence appeared first on Online Sales and Marketing for Home Builders - DYC.

Welcome to Online People Talking with Jen Barkan! In this episode, Jen and Jessie Suggs are joined by one of our very own marketing coaches here at DYC, Beth Russell! They have noticed an uptick in OSC's creating overly templated emails that look as though they came from marketing, so the three dig into the difference between marketing emails and follow up emails. Beth gives her expert insight on the purpose of both kinds of emails and shares her concerns if the line is blurred between the two. The three discuss the difference between live chat and a chatbot.Word On The Street: OSC's emails looking like they came from marketing (08:03)Email marketing is not the same as email follow up.Follow ups should not have a template.You risk people unsubscribing when you make your follow up a newsletter.Topic Of Today: The fundamentals - difference between email marketing and follow up from online sales (17:30)Marketing emails are there for awareness and engagement.Email follow up needs to be short and sweet.Follow ups are human centered communication.Skills Check! (36:40)Go do an audit of your email follow up. Is it too templated?Talk to your marketing and see what is going out.

In this episode, Julie Jarnagin is joined by Jackie Lipinski and Beth Russell! The gal pals are back together and talk all about transparency and communication with customers, especially how it can ruin relationships if done incorrectly. They focus on credibility and making sure that employees see themselves as the face of the company rather than an individual. Instead of diving into the news, the three decide to change up the show and dive into some listener questions!Story Time (03:27)Beth is car shopping and was disappointed with the transparency and lack of communication from a car dealership even though she had a great on-site experience.After four months of only advertising their car by parking it out front, Jackie's parents were about to sell it in four hours after posting it to Facebook.Julie was inspired by the phrase “Your "from" line matters more than your subject line”.Listener Questions (17:53)Boots on the ground EventsMarketing in New MarketsThings We Love Things We Hate (46:04)Beth disdains phone upgrades.Jackie hates Xfinity and is done with them.Julie loves the problem solving on the DYC team. Market Proof Marketing · Ep 341: Read the RoomQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 341: Read the Room appeared first on Online Sales and Marketing for Home Builders - DYC.

It's time to open up the DYC mailbag and read a few questions. Also, a brief visit with Teaching Professor Jeffrey Knutsen who works in the Mechanical Engineering College of Engineering and Applied Science at the University of Colorado in Boulder about their drill powered vehicle contest. All that and more on the Driving You Crazy Podcast.    Contact: 303-832-0217 or DrivingYouCrazyPodcast@Gmail.com https://www.denver7.com/traffic/driving-you-crazy Jayson: twitter.com/Denver7Traffic or www.facebook.com/JaysonLuberTrafficGuy  WhatsApp: https://wa.me/17204028248 Instagram: https://www.instagram.com/denver7traffic   Where is Starman? https://www.whereisroadster.com/ Professor Knutsen: https://www.colorado.edu/mechanical/jeffrey-knutsen   Production Notes: Open music: jazzyfrenchy by Bensound Close music: Latché Swing by Hungaria   iTunes:https://apple.co/2fgLX8u iHeart:https://ihr.fm/2LVBvoc Podbean:https://bit.ly/2JbBiec Spotify:https://spoti.fi/30gj3zq Stitcher:https://bit.ly/3EViUk5

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Andrew Peek and Jen Barkan! The three talk about their favorite moments from the International Builders' Show and Kevin shares the advice he gave leaders who were wanting to know the best solution for getting salespeople to use CRM's: a public wall of shame. They address a lot of the conversations happening around AI and share their frustrations with the misplaced obsessiveness with it.Story Time (11:26)Jen shares a heartwarming story about an OSC who went above and beyond!Andrew appreciated the Cerave and Michael Cera Super Bowl commercial and TikTok ad.Kevin enjoyed playing Black Jack with the DYC team at IBS.The News (25:22)Google takes aim at SEO-optimized junk pages and spam with new search update (https://techcrunch.com)This Music City Builder Has A New AI Assistant (https://www.builderonline.com)Overrated: Social media viewed as overly important by businesses, marketers say (https://www.marketingweek.com/overrated-social-media/Things We Love Things We Hate (49:59)Jen is LOVING the newest OPT Episode!Andrew hates AI and has renewed his love for his Nespresso maker.Kevin loves the restaurant Sul & Beans in Las Vegas.Market Proof Marketing · Ep 329: Public Wall of ShameQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 329: Public Wall of Shame appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski! The trio discuss content and the ways we consume it from start to finish when looking to make a larger purchase as well as new year resolutions and taking inspiration from Jessie Suggs word of the year “Less.” Jackie urges marketers not to underestimate small incremental changes that can make a huge difference when the heart is in it and the human element added.Story Time (08:33)Julie's husband bought a new truck and she reflects on the content journey he went through.Jackie has been on the DYC team for three years!Andrew is at odds with social media.The News (25:02)Microsoft rolls out new AI tool that generates instant banner ads (https://searchengineland.com)It's our fault you feel bad about the economy (https://www.businessinsider.com)Housing Market Update: Homebuyers' Monthly Payments Drop to Lowest Level in Nearly a Year, Bringing Back Some House Hunters (https://www.redfin.com)Interstate movers chased affordability in 2023 (https://zillow.mediaroom.com)Things We Love Things We Hate (37:15)Andrew has a love/hate relationship with his hot tub warranty.Jackie hates Samsung amenities.Julie is loving banana pancakes!Market Proof Marketing · Ep 321: The Human Element Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 321: The Human Element appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, In this episode, Kevin Oakley is joined by Beth Russell and Jen Barkan! The three discuss success (primarily from the famous Maya Angelou quote “Success is liking yourself, liking what you do, and liking how you do it”) and the many definitions of the word and how each definition can change the way you view and seek success. They talk about how to reframe success in a more healthy way and Kevin adds onto Maya's quote that success is also who you do it with. The housing market is off to the races and the team shares positive website activity stats and what they personally see going well already!Story Time (04:20)Jen changed her word of the year to “Success” after discovering her office sign has another side.Beth suggests that as the time for resolutions comes around we consider doing better at less instead of trying to add more.Kevin says the housing market is off to the races!The News (36:22)U-Haul Migration Trends: Texas, Florida Top Growth States Again in 2023 (https://www.prnewswire.com)Google Ads team facing major restructure amid automation boom (https://searchengineland.com)In 2024, Homebuilders Face a Math and Psychology Challenge (https://www.thebuildersdaily.com)What higher sales numbers could mean for the year ahead (https://www.realestatenews.com)Things We Love Things We Hate (58:47)Jen loves the new Ember mug that Kevin sent to the DYC team for Christmas!Beth found her old gameboy color and is addicted to it once more.Kevin's favorite is the book “Same As Ever: A Guide To What Never Changes” by Morgan Housel.Market Proof Marketing · Ep 320: Reframing "Success" Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 320: Reframing "Success" appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and a returning, Jackie Lipinski! Kevin starts the episode by challenging Jackie and Julie to a rapid word association game. The team discusses how to discover who your audience is and the importance of catering to them and no one else. Kevin shares his disdain for programmatic advertising and educates the group on “The Vibe Session '' which is a term for when we're not necessarily worse off but we feel like we are. Jackie urges that when using incentives sales teams need to remember that homes are a luxury item and should be treated as such.Story Time (02:25)Jackie read a lot of marketing books on maternity leave and the overarching message from all of them was to understand your audience and that you shouldn't reach everyone.Julie's son received a letter from Santa that was personalized and it made her realize how important real and authentic personalization is. Julie has started a food diary and has noticed that it's like analytics.Kevin has been a bit boggled that some builders didn't realize DYC offered marketing.The News (25:12)Are You Guilty of Incentive Whiplash? (https://www.doyouconvert.com/blog/are-you-guilty-of-incentive-whiplash/)Introducing Redfin Redesign, an AI-Powered Tool to Redesign Listing Photos (https://www.redfin.com)Today's Fed Meeting Brings Good Vibes For Homebuyers, Pushing Mortgage Rates Below 7% For First Time Since July (https://www.redfin.com/news)Zillow unveils 3D tour of Santa's enviable North Pole luxury cabin (https://www.inman.com/2023/12/13/zillow-unveils-3d-tour-of-santas-enviable-north-pole-luxury-cabin/)Things We Love Things We Hate (54:36)Julie has discovered Kerrygold Pure Irish Butter and LOVES it!Kevin liked Bryce Baker's post on LinkedIn about not waiting for January 1st to start change.Jackie enjoyed "Hidden Potential" by Adam Grant.Market Proof Marketing · Ep 317: The Vibe Session Questions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 317: The Vibe Session appeared first on Online Sales and Marketing for Home Builders - DYC.

**The Beards, Bourbon, Whiskey Podcast Season 10 : Episode 1 - *Straight to the DYC! : Review of Destilerias Y Crianza del Whisky* Today the gang is back with a new season and episode! This week we're trying something new that nobody has had...STRAIGHT FROM MADRID! LIKE SHARE AND SUBSCRIBE! And don't forget to comment below to let us know what you think about the DYC and to let us know what you'd like to see on the upcoming shows! THE BEARDS, BOURBON WHISKEY PODCAST IS IN THE TOP 10 WHISKEY PODCASTS IN THE COUNTRY! (FEEDSPOT Top 50 Whiskey Podcasts)https://blog.feedspot.com/whiskey_podcasts/Hosted by Q. Lewis C-Bo and Angry Principal. Produced by Q. LewisFollow us on IG https://www.instagram.com/q.lewis313/https://www.instagram.com/BigCbo94/https://www.instagram.com/beardsbourbonwhiskey/https://www.instagram.com/damn_thats_good._bourbon_guildWatch on YouTube Music : https://youtube.com/playlist?list=PLlzziByYiN0uIM71u2vuR2KlUHSJDX6wN | Listen on Spotify : https://open.spotify.com/show/0LJuNeBmDHaAJJBvJmy4wk?si=21d4219139ff4abd | Listen on iHeart Radio : https://www.iheart.com/podcast/269-beards-bourbon-whiskey-pod-62565829/ |Listen on Apple Podcasts : https://podcasts.apple.com/us/podcast/beards-bourbon-whiskey-podcast/id1487688891 | Listen on Amazon Music : https://music.amazon.com/podcasts/73995284-03a4-48ff-af81-22a80c52b254/beards-bourbon-whiskey-podcast | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------SUPPORT OUR PODCAST BY BECOMING A PATRON :https://www.patreon.com/eblockradio#Whiskey #WhiskeyWednesday #DetroitPodcast #EverybodyLovesBBW #Detroit #BlackBourbonSociety #whiskeyreviewSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Market Proof Marketing · Ep 308: The Lag EffectIn this episode, Kevin Oakley is joined by Andrew Peek and special guest Amanda Martin, an Online Sales Coach here at DYC! Amanda gives some insight into personalization and how far an OSC should go to find an emotional connection for a lead. The team discusses “the lag effect” and the importance of marketers helping their team to understand it and their thoughts on a new Ai rollout of celebrity lookalike chat bots. Story Time (04:29)Amanda quoted Kevin during the Summit “There's never going to be enough emotional drive or urgency if they don't pink something that there's any fear of loss in.” and was inspired by it!Andrew talked with a builder whose content featured the possible objections of their townhomes instead of featuring its positives. Kevin talks about "Lag times"The News (36:15)What are Meta's AI Personas, and how do you chat with them? (https://mashable.com/article/meta-ai-personas-explained)Alexis Rivas on X: BIG news for ADUs today. (https://twitter.com/alexisxrivas/)Google's AI-powered search experience can now generate images, write drafts (https://techcrunch.com/2023/10/12/googles-ai-powered-search-experience-can-now-generate-images-write-drafts)The Q3 2023 Online Sales Benchmarks (https://www.doyouconvert.com/blog/the-q3-2023-online-sales-benchmarks/)Homebuyers Must Earn $115,000 to Afford the Typical U.S. Home. That's About $40,000 More Than the Typical American Household Earns. (https://www.redfin.com/news/homebuyer-income-afford-home-record-high/)Things We Love Things We Hate (01:01:46)Amanda is loving her role of coachingAndrew is loving his task management tool “TikTik.com”Kevin's favorite is the Pro Builder Professional Forty under 40 list! Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript:KevinI think it's Kylie Jenner on here.AndrewOkay.KevinAs an option. Let's see.AndrewMaybe a good option Is this Mr. Beast?KevinOkay. Tom Brady.AndrewOkay.KevinI feel like Taylor Swift was supposed to be one of the options.AndrewLet me see.KevinBut there are. There's 15 and total. I think, including Alvin the alien.AndrewI like the alien. Now that I. I'll trust the alien seems trustable.KevinBob. Bob, the robot here kind of gives me vibes of short circuit, Like one of the best movies from the eighties of all time.AndrewDon't you feel bad for that robot? But you develop.KevinJohn. I mean, Johnny five is alive and you can't find him.AndrewI need to revisit this movie. I haven't seen the movie, but it's been years. It's been years, okay?KevinI mean, I would I wouldn't be surprised because you're young and. But.AndrewYoung'un, I'm an I'm in that cut off. Where? Let's see, when, like, animated movies really took off with late nineties and has before them but like Pixar was 99 I think with Toy Story I think that kind of shifts. Like what shows did you grow up as a kid? They went to Blockbuster for and it was an animated, nothing animated, at least for me.AndrewIt it's like, okay, then kid got stuck watching those for like what I playing for the kids now like, oh, I don't know. Like, did they need to watch all the James Bond movies for like the Silhouette music intro? I be like, Oh no. But I was I think we grew up with that. That was that was usual for them.KevinAmanda What was your childhood media content like?AmandaOh gosh, just some of the classics like Tom and Jerry the Road Runner, you know, like, Okay.AndrewYeah, like a weekend.AmandaLike that is classic and stuff like that. I mean, that's like gone way back.AndrewBut The Simpsons, I guess The Simpsons were on there. I mean, I grew up I remember memories of like Seinfeld was on all the time, like all the time. Seinfeld is like Seinfeld. Frasier is like the same order and just knew what it was be on.KevinApparently, there's a new Frasier show.AndrewOh, you can't because there's no family anyway. Oh, man, It's probably not the same.KevinWe should. We should go and start the show.AndrewYou should. Let's do that.KevinWelcome to episode 308. I'm Kevin Oakley. And with me today is Andrew Peek and Amanda martin.AmandaNo, no.KevinAnd Amanda claims she's never been on the podcast before. I don't know how it's possible.AmandaI don't either. But here we are.AndrewI cannot believe that. But Amanda, you would know, like, if we're out here before. So, yeah, that's right. Got to believe.KevinYou. It's your truth. How long have you been on the team now?AmandaOh, man. About four and a half years. Right at it? Yeah. Yes. That's crazy.AndrewI. I don't believe that The.KevinReason that my memory and this might have just been like a teen call that we were on, but I just remember giving you a semi hard time. But it must have just been like sea questions when you first joined anyway. Yeah, sorry. We should. We should have had you on the table. Everyone watch. What do you do here?KevinYeah. TV For those who may not know.AmandaI'm an online field coach with Jen and Jesse and I help you know, everything with online sales, coaching, new offseason and lifting with these and ramping them up for success, helping with onboarding all the good things. I love it. It's so great.KevinHelping out with Online Sales Academy. Oh yeah. Leading sessions at the at the Do you convert online sales and marketing summit doing all the things so that's why I just.AmandaKind of things Love it.KevinWell, now, sorry, Jen, you're just going to have to come on once every quarter or six months because Jesse and Amanda are.AndrewTaking over.KevinTaking this.AndrewBy. I feel like you're like an O.G., because when I started way back in the day with with the convert you were with, I believe, at Royal Oaks Home.AmandaYes. Yes.AndrewWay back in the day, y'all had amazing videos because I feel like the accents and everything are just so, so different. But also, like, you worked amazingly together. Yeah, that's. That's going way back. So, you know, it.AmandaIs way back. And you sort of.AndrewYears.AmandaYou would like, made us for us like late, late at night and they would just magically be ready the next day or.AndrewDefinitely.AmandaKevin America. Okay.AndrewThat was but yeah yeah. Those fun times. So we go way back. This is, this is good.KevinOkay, so, Amanda, story time, no pressure. First story time in four years. Yeah, I'm one of the best on the team. What do you got for us?AmandaWell, I do have a story for you and question for you. Kevin, Did you know that I quoted you in my session at the summit? Oh, no, no.KevinYou didn't go to the cloud, first of all. But only if my my head is not on the image. Like, there's just something.AmandaOkay, Images.KevinJust like, what.AmandaWas it.KevinAbout pancakes or was it actually about someone else's?AmandaI shouldn't have done pancakes. I would have been good. No, no, it wasn't, though. It just really stood out for me. And one of your Pulse episodes. I even read blog about it, so I don't know if you know you're famous. Yeah.KevinThat's a good hint.AmandaYeah, You said, Kevin, that there's never going to be enough emotional drive or urgency. If they don't pick something that there's any fear of loss, then. So that really just inspired me to talk about the like thing. One part about this, though, at the summit, my session was all about the power of personalization and part of it you talked about selecting one and I used your quote and I related that to when I got our second cat there.AmandaAnyway, that was fun. So that was my that was my story I quoted, you know?KevinOkay, now I have questions for you. Yeah.AmandaOkay. So let's here.KevinI think the perception, maybe misconception about online sales is that getting to one doesn't really matter because you're just kind of giving them general information and you want to get them as quickly as possible to the on site team. So talk to me about when when is it necessary to apply personalization. Can you get go too far in that attempt?KevinIs it is it even possible to to go too deep in personalization, do you think so?AmandaI think I think you do have to it. Well, I'm first of all, because, you know, you have to you have to learn enough about them to be able to recommend something for them. So if you don't if you don't take the time to fully qualify them and learn their story, you can't select one. But if you've done your job, then you should be able to select one, right?AmandaSo I think you have to do that.KevinDo you mean I am assuming, but I want to clarify. You're talking about community. You don't necessarily have to get them down to a particular hall. No, but you got to find something to.AmandaTo find something. Yes. Yes. They are emotionally invested in something that's going to be a good fit for them based on what they're looking for. But yeah, community is great. Sometimes you'll get down to a floor plan and if that's, you know, a big must have for them.KevinOr you're on your lot builder and there's nothing else to.AmandaOf course Yeah, yeah, yeah, yeah. You can't you can take it a little bit too far I guess if you, you know, qualify them out of thing if they don't want to get too far. But definitely a good idea to learn their story and select on and to become emotionally invested in it. So yeah. Yeah. I love your.AndrewLast makes sense.KevinThe last qualifying or and I'm just an insanely curious person so.AmandaI love it.KevinWhen you were just talking about that, it made it feel like it's okay for the online sales person to have an opinion on what's best for the customer based on what you learn about them, which I'm maybe if listening is like, Well, duh. But again, I know, I know sales managers and onsite salespeople who are like, Oh, online salesperson is just supposed to absorb and direct the customer on whatever it is they already came in on.KevinAnd I think to me that connects to this is an older number. I don't I actually don't know where we are currently, but I remember doing analysis of Heartland of about one third of the people who came in as a lead for one community ended up becoming an appointment for a different community after verification and personalization was made.AmandaSo of that. Yeah. So the leads, they don't know everything that you have to offer and that's why the OSD is there to really be able to give that easy button. And that's also why it's great to have signage numbers go to that. With me though, like a story, you know, I had someone going out that was driving out path.AmandaThe community they call, they were interested in that, but it completely did not fit what they were looking for at all. And I was able to reroute them to a different community that was a great fit. So, you know, just because they have to show up somewhere that you think they're interested in something doesn't mean that that's the best fit for them.AmandaAnd you're able to provide them with that knowledge because you know all the products, you know. So it's all about uncovering what they're looking for and giving them that easy button and directing them to the right place. So.KevinMM Yeah. The place that people are headed with over the automated systems, we're saying, well if Amanda asks for information about Happy Acres, this is easy. I just load up information about Happy Acres and I send it to her in little bursts over multiple different channels. And and I think that's dangerous because, again, just the reason that someone reaches out is not a clear connection to what it is they ultimately will purchase or even what they're most interested in.KevinYeah. So I think I think that's interesting thought, too, is that at the end of the day, no matter what else is checked off in the CRM, no matter what pages said they came from there. A prospect for a home above and beyond any particular community or floorplan. It's not that it can't inform or shouldn't inform.AmandaMhm.KevinBut you can't just say oh well they asked for Happy Acres, I will schedule you an appointment via text in 30 seconds at Happy Acres because I can, I can make that happen.AmandaYeah. That's exactly right. That's why I exists.AndrewRight. I just, I can't imagine any automated solution I could build like the emotional momentum to then that increases the appointment kept ratio. That increases like it just gets you along the funnel quicker. Like imagine you hear Amanda close your eyes and Amanda's like, you call. It's like, you know, I think that communities like selected, that might be good for you but we have this other one and then you and your great voice, you're talking, talking and you're like, Yeah, yeah, yeah, let's go, let's go.AndrewI want that versus reading something on the screen. And it's a robot and that has no emotional like it doesn't create any emotion within Yeah.KevinI mean any attempt at fake emotion oftentimes comes off worse than no emotion. Honestly.AndrewHappy, awkward, like this. Yeah.KevinYou I don't know what story you would both use as my example. For me, it's typically like Home Depot or Lowe's.AndrewI like Home Depot. Don't like Lowe's.KevinThe same Lowe's I only looking for their they have seem to have a better power tool selection generally than Home Depot does or a larger one. But other than that, I agree with Abraham. Yeah, but you know, when someone offers you assistance, you have kind of this built in thing of I mean, I really do want as is internal talk now.KevinKevin Internal talk, Yeah. I definitely want assistance finding this one size particular special fastener that I need to replace on something in my home. And all I have is the broken one and I have to go line up the right side. And this is obviously a real world example that have a salad go. But someone's like, Hey, can I help you?KevinAnd everything inside of you is like, Yes, I want help, but I really doubt you're going to be able to offer the help that I need or just be an expert that I need versus just taking up my time. Like we've all had those experiences where someone's like, Oh yeah, I'll try to help you, and then they lead you to like the plumbing section.KevinYou're like, No, but like even I know that fasteners are aisle five, so that's where we should go. And so I think there's always this thing that online salespeople and salespeople and even marketers with some of our messaging has to get through is like the relief that you have as a consumer. When you finally talk to an expert, it truly is just the feeling of exhaling.KevinIt's like, Oh, okay, Amanda knows her stuff. And that's what I'm saying. It's this fine line between overconfidence, oversimplification. You want this, therefore you go there as soon as you can become an actual expert and the consumer trust that everything changes, no matter what the emotional state of either party is beforehand. It's like, okay, okay, I could totally be convinced that I don't even need the fastener.KevinI thought I came in with that as a replacement. Maybe there's something better, but that person's first can have to prove to me that they're not just making stuff up.AmandaAnd they also have to understand your story. What you're going to use it for on the right. How can they make that recommendation?KevinYeah.AmandaMm hmm.KevinYeah. So it's this weird. It's the same thing talking about interest rates right now. You know, interest rates at 8%. I don't know if that's I think we've talked about that enough on other places. We're not going to talk about that in this news. But interest rates, mortgage rates going to 8%. There's a whole bunch people saying don't talk about interest rates.KevinIt's not a big deal, just end. And it's kind of like, well, if everyone knows it, I, I don't think you can completely avoid it.AndrewYeah. Yeah. You're crazy not talking about it.AmandaMm hmm.KevinLike not talking about it or having at least some planned responses for the, like, common objection or statement. Because, again, as a consumer, I would feel it's my job to to be a good customer and to protect myself in this engagement, I would have to be like, you know, we're just a little bit concerned with how high interest rates are right now.KevinYeah, if a customer didn't say that, that would be weird, unless they just know they're paying cash. It's the same the same thing as again, you go to a retail store, do you need any help? The default reaction to protect yourself is no, I'm just looking. It's just what our job is as consumers. That's great.AndrewAndrew Yeah, I had one. I think I'm to shift that over to favorite things. I had him because like literally right before we started, I'm like, I just use this in the example of why I like this piece of software, so I'll save it for favorite things as it's more appropriate. Okay. Townhomes. I love townhomes. They're my favorite.KevinThey're that's I don't is that is that true?AndrewThat's not true. That's not true. I'm not true at all. Because I think that's like my first if I had to be like, what did I first learn coming to to do? I see. And like, I was like, Kevin, why are townhomes always like the issue? Like it was almost like a bat in my head. Like, all right, about this is about a townhome for something struggling and like 2017, 2018 it was townhomes, but two weeks ago, two weeks to three weeks ago, I had to call the builder and is about a townhome product and I was looking through their photos.AndrewIt's a coming soon. The price is really nice. You're like, really that price like, but it's a little farther out. So there's all these challenges with it. And at the end of the call it really didn't go the direction I thought it would, but we really uncover that a lot of their content highlighted the objectives as and they like made the objectives valid against townhomes.AndrewLike unintentional.KevinYou mean objective objections? Objectives.AndrewOkay, This my back. The objections? Yeah. The objections were they were like featuring the objections. Like what do you hate about townhomes? They didn't because their photography is so standardized that the way they photograph townhomes is the way they photographed single family homes. There is no intentionality as far as like, okay, cool, this is a I only how the product here, maybe it's 25 feet wide.AndrewMaybe. I mean, our home is sprint. It's 30 feet. We're on a foot, 40 foot lot. So we're at a 30 foot home.KevinIt's pretty decent for them.AndrewSo it's 20, 25, eight. But all the photography, the angles were not featuring like depth. And so in town, home is more like, what do you hate about it? Or why would you not choose this townhome? They're small and cramped. Okay, so the photography should feature mostly images that feature like the length of the home, right? That's going to be it.KevinYou don't have to document the entire crime scene.AndrewCorrect. Like, let's make sure it is showing like it feels big and spacious. What he also not like phantom asylum's privacy. These include a fence in the backyard that are like it cuts off the backyard where I think it's like a 12 foot fence. You could barely see it. And the photos, as far as like separating you, your back patio from the neighbors, you could barely see it.AndrewSo I'm like, hey, if they feature at every it's like they only needed these big shots of the whole building. This I think there were six units per person, per little per building. And so I saw all six. So like me and Alex, really small, it didn't focus in on like, hey, here's like the living area of your outdoor living area and it says example after example after example, in the order of the images, I'm like, if you showed number three versus number one, you might be able to hook them and create like we talked about with Amanda, like enough emotional excitement, like, oh, you know, that actually does look more spacious.AndrewAnd I'd expect and then you tie in to the fact that like more for all rural area where this townhome project is being built, I think there's as you go farther away from like downtown, there's an expectation of land and space. So a townhome close to downtown to like that's perfect for me. You put that 25 miles outside a city center.AndrewPeople were like, I could get a double wide on 45 acres for 250. Okay, And you're trying to give me 3000 square feet of yard space if that even. Yeah. And why would I do that? Like so your everything they did was the opposite content wise and like, Oh that's really interesting. I've never looked at photos of townhomes.KevinSo instead of I guess I want to clarify that like his clarify and what instead of instead of knowing that those are the objections, is your point and then creating content that speaks to them as No, that's not really a valid objection. You just have a misperception about townhomes are are different. You're saying all of the content just affirmed the likely objections?KevinYes, It didn't because didn't always talk about Smucker's is one of my favorite Smucker's. But the name like Smucker's, it has to be good. It's they know the objection would have been when that first became a brand. This is a weird sounding company. It sounds like just smacking saying I mean, it's just bizarre.AndrewIt is.KevinSo there's there's definitely a technique or approach of saying, I know what the objection is going to be. I'm going to hit it head on with answers or solutions or or different viewpoints. You're just saying that was the big miss.AndrewIs big mistake. Yet it made it made you go like, well, this is why I don't like townhomes. It's what I gathered from it. And it's like this builder. They're very process driven. Everything standardize. You've got to recognize their photos with even at least I can without their name on it. So but they're all great. Like they're they're doing an amazing job.AndrewBut the townhomes are photographed the same way as a single families. The buildings are the same way. And I think that's like the not the issue, but it's like, oh, they could probably like I'm like in one here. There's it's a three, three floors and there's four units in the building. And you go like, well, we're I park like it never feels like where's my home within this.AndrewAnd I think they should like just focus on the unit versus the entire building. As far as the big exterior, they only the kitchens and it's like, well, this kitchen's actually pretty spacious, but the way they took the photo, you can't see all of the kitchen and the shape. And so it looks like there's one countertop to cut something on.AndrewAnd then once something like cooking, you're like, This looks miserable to cook in, it's tiny. And so they should have just had different angles on it. And you keep going to go and you're like, Oh, everything I do, it makes us feel like it's a small, cramped townhome they really don't want to live in. But you'll have to settle for versus like, Oh, it actually looks like a nice place to live.AndrewLike there's ten foot ceilings, you have your private outdoor space on there. And so it could be, I guess if you're struggling with townhomes, which is probably everybody, if you have townhomes, maybe like I look at it in that context, like am I reinforcing why people don't actually prefer townhomes first? For the most part if they're not actually like downtown or a walkable location?AndrewYeah, so we'll see if there's new content. Yeah, that.KevinAnd this is true for every community. Page One of my pet peeves is certainly community pages, where 95% of the images and the photo gallery for the community page are the model home. Yeah, I'm like, Oh, that's not the community, but it's even more so true in multifamily scenarios, settings where if you just had photos of the model versus the community, the walkability, the amenities and again, the area around it is the amenities.KevinThat's, that's why even in.AndrewI agree.KevinMarkets like you know, the broader metro area around Washington D.C. I think we still can be on a on a metro line and that is an important amenity of the community, even if it's not in the community and it's ten blocks down the street, it's still. So that just is even more critical. That's your pick because, I mean, that's just by default.KevinThat's why people are choosing multifamily, mostly because of affordability. And builders choose multifamily primarily because, I mean, this is what I heard my entire career, pretty much as I especially pre and VR, when when you're a smaller or even a large private builder and you're just trying to find opportunities on the landside piece of land as identified, I think it's going to go one way and then, you know, eight hour in two, it's like, you know, this isn't going to work as single family.KevinWe're going to have to turn it into multifamily. Yeah, very rarely for for a builder that's focused on the suburbs, do you do you target let's go find more multifamily product. There are those who do it and you know that. And that's why the people who do multifamily exclusively, just like builders do on your lot exclusively, are typically way better on your lot.KevinIf if 90% of a builder's portfolio single family and they just kind of sort of do multifamily again that's the other reason why that can be a challenge.AndrewDo you think multifamily is going to increase? I want to say substantially, but what does that word even mean? Is that five, ten, 20, 30, 40%, Do you think it's going to have a larger increase? And do you think builders will have more multifamily products the next five years from now compared to, say, ten years ago due to affordability and maintaining the margins they want to maintain?AndrewI mean, I would thinks and this my like dumb assumption is like, well, that kind of makes sense if if they.KevinI think the reason that my answer is yes is because land prices again are the main drivers. Yeah. And those don't seem to be improving like land prices and also becoming more affordable anytime soon, even in in even in an economic downturn. So yeah, but I guess my the reason it's making me hesitate is single family for rent and even just really dense single family is all know I was just in a home yesterday and it's a single family community that was built 15 years ago and the homes are traditional, single family homes.KevinIt's not a zero lot line community, if you're familiar with that terminology. There are a lot lines, but the houses can't be more than eight feet apart. And in where I'm from, that's kind of strange, especially for homes that are probably selling in the $500,000 range.AndrewYeah, And it.KevinIs like this is close.AndrewI mean, that's us. We're we're ten feet apart, you know, five feet and inside. So we're we're cozy with our neighbors. And you could probably. Yeah, that might have been the minimum we could do with our air. But the older homes, like older homes right there across the street, like out the back yard there on Thursday, 50 to 70 foot lots.AndrewAnd so they have quite a bit of room between between them. But we're twice the size square footage. So they made it work. I mean, they sold or they sold in a heartbeat, the smaller, much smaller lot sizes.KevinWell, yeah, my story is about lag times, which that's one of those terms that I just didn't hear a lot about or really fully understand until about 10 to 12 years ago. So, I mean, like eight years into my career in homebuilding and then I was like, okay, I'm understanding. But one of the reasons why homebuilding is so hard of an industry is the amount of time that passes between something changing and the result of that change.KevinA real clear example of this is back to land. Builders have to be looking 3 to 5 years out and saying, Where do I want my communities to be in 3 to 5 years? The physical location to figure out, is this the right price I should pay for this land? Will people want to live here in five years?KevinWhat price with what products and that they're tossing the dirt five years into the future in California longer. And so this lag effect is also what we're experiencing right now with interest rates and its impact on the economy. So everyone freaked out, Oh, my gosh, interest rates changed and it's going to be a disaster. Turns out the disaster hasn't happened yet.KevinPeople are still employed. You know, wages going up for the most part, people still buying homes. And it's because interest rates short term interest rates, which is what the Federal Reserve changes, that typically takes 24, I think 36 months before the impact of wherever the rate was changed. You has a fact because that's how long companies are borrowing from the bank at a particular loan and it doesn't have to be renewed for five years.KevinAnd so they're halfway through that at the rates change. And it doesn't really matter which one of the reasons the big tech companies right now are still firing on all cylinders is they've got $1,000,000,000 or I think in Apple's case, like 20 some billion dollars in cash. And so they're like cool interest rates are higher. We don't need your stupid interest rate bank.KevinYou just keep it. We've got cash. So lag as a term is just you know the delay from making a change to seeing its impact and it's real. They're all over the place in the world, but especially in our industry. And one of the things that I had a conversation with this week with one of our builder partners was a particular struggling neighborhood that we with with them and their team have been, I'd say, squirreling away like a squirrel, attacking a bird feeder, trying everything we can to try to make things work.KevinAnd not really a shock. This is one of the things we talked about. It seems like actually I'm going to give full context here. The the head of of sales and marketing made the comment said, you know, my my father made the comment that every time you all seem to focus on a community, things get better. And the joke is like you kind of like insinuate like, can't you just do that all the time for all of them, which, you know, as a, as the marketer perspective is like, can you just make sure the product and pricing is better so that things just work more often and they don't need to, you know, But that'sKevinthat's the healthy tension in the business. So things get better. But what's interesting is one of the takeaways was that the the getting better was related to the most recent thing. So this weekend, this past week, the number of appointments like tripled or quadrupled to the community. And the connection was what must have been the thing we changed on Friday or Thursday.KevinI was like, well, we can't. We can't say that. We really can't because for the prior 30 days we had taken the average amount of traffic to that community from like 1000 visitors a month to 14,000.AndrewIt's a few.KevinAnd and the concern was, hey, the the lead in appointment volume isn't correlating to that immediately. So we're not sure if these folks are the highest quality folks. So let's actually change some of the messaging adjust spend which the spend was already very, very healthy obviously to get to that level. And then it was like that must be the change that made the difference.KevinAnd I was like, What is your average time between website visit to lead, which most people would have a hard time calculating anyway? In this case, the builder actually has. I don't want to go into that right now because it's somewhat proprietary both to us and them, but they have another way of telling some of that cycle time.KevinBut as an example, one of the other builders you work with just told us yesterday they did their latest analysis from lead to contract, which everyone in this, listen should be able to calculate. Their average cycle time right now is 150 days, 150 days from getting the lead to getting a signed contract. There are reasons why and the type of builder they are that that would be longer.KevinBut the point is that is elongating, the lag is getting wider. And so just imagine if you're that builder and you get 300 leads in a month where you typically would get 100 and everyone gets excited and then you don't get sales for I don't even know what that is for five months.AndrewYeah.KevinSo 100 days.AndrewFive months.KevinYeah. So there's, there's, there's potentially four months where everyone's like those leads were all crap. They weren't worth it. What's going on? It's just really hard. If you don't understand the lags that are in the business to make the dots. So one of the things we talked about to try to bring some practical application here besides just understanding the concept and trying to figure out what your lags are in your business is privacy changes make all this really tough.KevinNow their CRM system does a better job than most at identifying source and medium, but it's still not obviously going to be perfect. We know that in time. It's a particular campaign can be even harder. One of the best good old fashioned ways to do this is just have actual start and stop definitions. So there's two ways to kind of do this good enough, I would say.KevinOne is it'll be really scary because this community just took off. But if you turned off all the extra advertising like cold turkey it on a day and then watch the lag from when you cold turkey to it to when does that appointment volume taper off. If it correlates like if if there's correlation there, then you can at least take some of that.KevinAnd now you could do that for individual channels. Like if you're concerned that the meta traffic or the Google traffic isn't good, you could just cold turkey one. But again, you're going to have to watch the lag. It's not going to be what happens tomorrow or next week. But this this idea of stopping, I'm actually trying to resurface as a really important concept.KevinYou know, we talk about sprints like do a two or three week sprint of of spend or change in strategy, then stop and see what happens. And I feel like right now the impetus for most people is just keep piling on, Just keep doing more.AndrewMm hmm.KevinAnd there's a couple of problems with that. One, you're not even really analyzing. You're just like more and more and more and more and more. And you don't have that. You can't you can't really tell. Like if you've if you've done ten experiments on one neighborhood and then things get better, you don't know.AndrewYou're stuck doing those ten forever. Yeah, maybe only two, right? I mean if you, if you get for ten. Yeah. You don't, you don't have answers.KevinYeah. I just that, that is actually for people who aren't trained marketers, you're going to have to help them understand the lag effect and the I didn't even know really that I was doing this. But but one of the in terms of the lag concept, but I used to tell my salespeople all the time at Hartland, if you tell me the last week of the month that you're freaking out and you're not, you're falling behind or you're not going to hit your sales plan, I can't help you.KevinI didn't frame it in the sense of the lag, but I just said it's too late because it's going to take me 2 to 3 weeks to create the traffic, to then have that interest develop for them to then reach out to get scheduled in for an appointment. It's not going to happen in a week. The only the only prayer we have of turning people that quickly is basically email and the phone texting or calling, and that's for someone already in the database.AndrewI feel like this really makes the case to be much more proactive and like the marketer, we should all be like, That's kind of obvious. Everyone should be more proactive.KevinNo, you're absolutely.AndrewBut they have thresholds of traffic that you monitor per community. So you're ahead of the salesperson who's on the last weekend of the month. They're stressed about their quota on the 23rd. They're like, Oh shoot, I need two more sales this weekend on the 27th, 28th of October. But if you already knew traffic was low on the ninth because you're like projecting it based on what you're seeing in analytics, like I need to bump that, traffic it up somehow and that could prevent things from from escalating to that situation.AndrewBut you need the threshold. So you need to figure out like, well, what's my number? What are the numbers for? It's gray and I don't really have to do anything before someone talks to me about it.KevinAnd before you set those thresholds, you better be doing your coffee and analytics time to be able to understand the patterns, because if you just create random defined thresholds.AndrewYeah.KevinThat's also just going to cause tail chasing. It's like because we already see this happening where people mishear our statement of a thousand units of traffic per community to get 1 to 2 sales from that neighborhood. And they think every neighborhood has to have 1000. But you can absolutely sell four homes off of 300 website visitors. That's allowed and does happen.KevinSo you have to be spending that time to really know where those things are, are going to be set. But that's where a lot of people get caught off guard. Last year at this time was they felt so comfortable with the backlog or the sales volume of of spring and summer that even though the numbers were all going down and we were we were saying on this podcast, other places like, hey, things are 1,000% slowing and slowing pretty quickly because people weren't looking at those leading indicators of traffic because everyone was so overwhelmed with the amount of activity that had been going on for the last two years.KevinMost builders really didn't even realize it was happening until like late summer, early fall. And then they started to freak out.AndrewTo like proactive thresholds. All right.KevinOn to the news. First up from Mashable.com, Metta has some new AI personalities and they are super cool people. That's intentionally bad grammar, but we've got people who look like Jenner's and Paris Hilton. Oh, is this a Snoop dog? I did not realize I was Snoop Dogg.AndrewSnoop. I don't know who the bottom four are on the right side. I don't know whether or not they seem like great people.KevinYeah, they're not all celebrities, but I think somebody for everybody and I think about half of them are the celebrity chat bots are live and they're weird is the subheadline from the article and this is my last intro. And then I'll let you guys share. Which do you think? But they're weird that from the article yet another chat bot with a celeb twist.KevinThat's right. And more chat bots baby. We were promised flying cars and hoverboards and instead we get to talk to bots that can just barely hold a conversation akin to your single worst interaction at a cocktail party. But it looks like a famous person. What do we think here?AndrewThis is Amanda you go.AmandaFrom for the Oh.AndrewYeah. Okay.AmandaGot creeped out by the fact.AndrewIt's it's depressing. It reminds me of the movie. And if you have time this weekend, you should watch it and you'll understand the reference. The movie is called Her H.E.R. Just heard her from 2013. He falls in love with the guy. This guy?AmandaOh, no.AndrewIt's super bizarre. It's very uncomfortable. All you're like, Is this really insane what's happening here? But it's won some awards. But it's it's it's definitely in the, like, eccentric, weird movie category. But it's this. But this. He falls in love with Scarlett Johansson, who is the voice actor, who is the A.I.. So, again, that's that's reasonable. So maybe meta onto something.AndrewLet's try to use celebrities as who you're interacting with, but still read it. You're like, this is okay.KevinSo the short answer from the online sales world who, you know, we love anything that would potentially allow us to connect with more people. This doesn't hit the market. We an agreement. Yeah, this is the agreement where you know okay so I think the interesting question is, is what led them down this path also wrong? Here's what I mean by that.KevinI watch my wife in particular and she follows influencers and I just you know, everyone knows how I feel about the word and the thing and whether we are. Do you convert to influencers or not. All the all that stuff. But let's say there is a workout influencer or last night I'm watching her use flip through her stories and she's like, Oh, I love this person.KevinAnd it's just very clearly an ad for some hair serum. And she's like, Oh, I love this. She's so great. I'm like, It says by now. And she's talking strangely high energy and how much she loves this product. And I go, Of course, she says she loves the product because she's selling you the product, she's making money and she's like, Well, but she designed it.KevinShe made it like that makes even more weird because she's talking about how much she loves this product that clearly the IKEA effect, right? I made this. It must be the best thing ever because it has my name like I did it and yet it doesn't matter. She's just enamored with it. So And every once in a while I see her actually comment or talk to these people who have hundreds of thousands of followers.KevinAnd it it gives her this weird high, I think of like I just interacted with an influencer, I guess somewhat akin to, you know, if Rich Barton or somebody on on Twitter X likes a tweet. But that's like in that scenario for me. I don't expect it and I don't it's their reaction to it, not me just talking or adding them.KevinThat is the exciting part. It's just like, oh, they, they, they read it, responded. There's this weird thing, I think that younger generations are like, I just like my kids just would love the idea of interacting with Mr. Beast in the smallest way possible. So I think there's something there that is directionally right. But they they've missed the mark badly.AndrewBut I think they missed because there's no brand assigned to these people for her to be like, okay, the Kardashians have a brand and that's why people want to associate with them. That's why they buy their products. Mark at the summit, I forgot his last name. Mark from a thousand. What? You buy that apparel because it makes you feel part of the club or makes you feel a certain way.AndrewSo like who we follow also I think makes us feel a certain way or we get whatever emotion out of following that person, interacting with them, or just interacting even just engaging with our social media. And as for Metta, it's like I feel like they're trying to piggyback that experience of like, Oh, I'm interacting with this feels like Tom Brady.AndrewIt talks like Tom Brady or like, This isn't Tom Brady. Tom's on a yacht in Miami doing whatever the heck he wants. He's not this isn't a bot. So like, it's like, of course this is fake. It feels like you're like tricking me, like I'm like a child or something like. And, like, that's that's not the real Elsa at Disney World.AndrewLike, I know that's not her.AmandaRight?AndrewBut they do like. The four year old, the three year old, the five year old. Like they're like, That's Elsa. Oh, my gosh, This is amazing. So, like, they're trying to trick us, like we're like children or something. Something like that. That's why I think the cringes. Yeah, it's, it's, it's obviously fake like. And it feels Grinchy. It's a long way to get that point, I think.KevinYeah. The first message is not not having the real name. So it shows Mr. B's likeness, but his name is Zach. It's almost like right from the get go, you're looking at a fake coach purse that you know is fake and everyone else will know is fake because it doesn't even say coach. But everything about it looks like a coach.KevinPurses like once. Scott you're missing the whole better feel of the essence of the brand, right? If it was a if it's a knock off and no one knows is a knockoff, then you know that that's one thing. But this is a clear knockoff.AndrewAnd yeah.KevinIt, yeah, it just doesn't look that good. But I do think there's something to wanting to interact with these, these people that we know or feeling like there's interaction, but it's just not even close to the, to the mark it's fun.AndrewSomeone's probably going to come up with a something very similar and they'll use like deepfake technology. And so you could like video chat with Tom Brady and it's just people, thousands of people in a call center that then they could use their face and then they'll just like use Deepfake to be like, Oh, I'm actually talking to Tom Brady.AndrewCool. Like, what are you doing it with? So they take his voice and that seems more like a fun experience. It's a waste of time and it's not chat bot, but it's like, look, I talk to Tom Brady but it's not Tom Brady.KevinI mean, there are Elvis impersonators and not all of them look like Elvis. Maybe we're completely wrong.AndrewThat's true. We'll find out. That might be gone in a year. All right.KevinNext up, there is an actual article, but we're linking to a Twitter, a tweet on X. Well, I've finally crossed the chasm. I call Matamata pretty consistently, but I am having a hard time with X. I agree. A gentleman named Alexis who said big news for ADD used today, accessible dwelling, accessory dwelling units. These are essentially small homes connected or not connected, but in the yard or somehow on property.KevinThat's for another primary residence have now been able. The FHA policy now allows 82 rental income to qualify for mortgages, further cementing their role in the housing market. And in places like California, you know, if you can rent out your ADU for 3500 bucks a month and that counts, as you know, rental income, that's a big deal.AmandaYeah, that's really neat.AndrewYeah, that's neat.AmandaI actually talked about this on my coaching call today. Like, because, you know, like people are running into this of a high interest rates affordability like it's not it's a condition now that you know just an objection it's the conditions that like how could you overcome that and I thought this was like possibly thinking out of the box like a great opportunity for builders.AmandaYou know, like they build the customers house, Maybe they can build a little tiny home to like L.A. money.KevinOr I mean, it's.AmandaActually.KevinThe construction of an 80. You can be folded in to New construction financing. So now it's like, I'm going to build both these things.AmandaYeah.KevinYeah, yeah.AndrewYeah.AmandaThat's true.KevinI think lenders really may begin offering borrowed mortgages on properties that they to use on the new policies effective immediately. Mm.AndrewYeah. So Alexis builds what appears to be areas that look really nice like they're, they like they would fit in a backyard better than a tiny home looking looking thing like they're really.KevinNice $350,000, probably tiny others.AndrewThey're pricey. My first thought I think it's neat, but I'm like, okay should someone who's buying through an FHA be a landlord? And will this like what is their rate if they have to use 82 income to qualify? Like I'm like, does that hold significantly higher risk? Because if it's ever vacant or if it's vacant for x percent two months out of the year, can I make their mortgage if they don't have that income for two months or three months or four months or something?AndrewSo you qualify for it, or maybe they've been paying rent. That's actually more than what their new mortgage would be. And they're like, Please, just let me do something. I'm not even I rent that thing out there, but my rent now is 5500 a month. I'm a finance and I'll be 4400 per month and I'm saying they'll be rental income.AndrewYeah, I like that.KevinThere's certainly be unintended consequences from this. Like one of the comments on here is I have a house with a garage that I want to convert into an 80. You, you know, well this helped me and so it might Yeah. And then and it might improve your value. It might lower the value of the primary residence if you don't no longer have a garage.KevinSo but I mean people California are super excited about this. And the one I know if it's this particular change or something else that because I think call it the state of California also passed a different law related to its use. But every individual municipality has to basically opt in or say, yes, that's allowed. And so in the markets, even where this is the would be the biggest deal because a lot of aid use already exists in California is can't qualify each individual market.KevinSo L.A., San Diego, you go service each town has to say, yes, that's allowed and that's going to take time. And it won't necessarily be applied everywhere, but super interesting. Next up from TechCrunch, Google's AI powered search experience can now generate images and write drafts. So this is kind of the only lead in here from this article. Is that the trend?KevinFor sure? You've got folks like Jackie Beatty or Openai who are trying to create brand new platforms using alarms and AI powered tools. And then the other trend is just integrate those kind of tools within the already standard platforms. An example of this is Adobe. Adobe is like, I see, I see you daily and I see you, I have to say discord, use it via discord.KevinBut what's the other Netherlands?AndrewI lose, I lose track anyway.KevinThat's what I use all the time. So it's crazy. I can't think of it, but they're like cool and nice. Try trying to like, you know, integrate artificial intelligence in images. We're just going to drop it into Photoshop Illustrator and all the tools that real creatives already use. So they don't need your other little silly thing because it's going to just be built into the platform that those experts already use.KevinSo this to me is kind of big picture. What Google is doing here is let's just integrate all this right into the core product. But what else are your thoughts on this one wager.AndrewI'm a fan. I think it's super cool. The because I think all the tools you've mentioned, they are not user friendly. Like for normal people to use.KevinHaving to learn the average just how to use discord to to use what is the premiere generative visual tool, which I can't think of the name of, is they got.AndrewTo go to Discord first. So it's like, it's annoying. Yeah, it's not accessible. And that's I think that's the way to for the fastest progress is to make it accessible to everybody where there's no login, there's no credits or whatever you have to buy to get it and make it work. I know it's expensive to run these things by Google pushing it.AndrewI'm all for that because I will. I think that will push progress on this a lot faster for the robots to take over the world. Just getting the last one or not, I'm all for it. Let's let's do it. This will help with them be easier to make PowerPoints and decks and presentations. This is what I need. Yeah.KevinAnd it's it's not everything. And they're they're doing it kind of interesting where the one example in the article and I saw a video on this as well if you do a Halloween table setting search and click images in Google where you see you'll see all the normal images and then you'll just see a box that says create something new with our generative A.I. tool.KevinAnd then you click that it will create four additional images for you out of thin air. And so it's it's not like, again, that's trying to incorporate to the to the image search you're already going to. And then it's like if you're not finding exactly what you're looking for, just make it. I think it's I think a smart also, by the way, when you try some terms, that box does not appear.KevinAnd my other thought is, is there some initial scrub there that goes? Is there enough images that we believe would it be highly correlated to this? Then we don't even need to show this generative AI option because there's already.AndrewLike.Kevin10,000 really good options. It might only be appearing in less, less popular searches.AndrewYeah, let's play with that. That's fun.KevinAll right. Next up, we've got the numbers. We've got the third quarter.AmandaWe balanced.KevinIt was benchmark data.AmandaIs this.KevinIs this like a world premiere.AmandaAnd release? Yeah. Okay. Hot out the press. I yeah. So I prepare these calculations with the benchmarks every quarter they call me the nerd over here so many ways. But but good numbers So yeah I compare it to quarter two. So benchmarks for quarter three are lead to appointment. We have 40% though, that went down just by 1%.AmandaSo kind of steady appointment to sell 19%, which is down 2% from quarter to that contribution that went up, which is really neat to see. The online sales contribution went up to 48%, whereas quarter two with 46% and quarter one with 45%. So not only increasing, which is very exciting. Yeah. One thing to point out though, is that leads they did go down by around 15% last count from quarter to quarter three.AmandaSo I'm going to pick your brain off of that. So why do you think lead counts are dropping and doesn't even matter? Or tell us what you think.KevinWhat your rivals and I both saw the same tweet from Lance, formerly of Forbes. He just started his own newsletter on housing data. Now, be a good follow or a sign up if you're if you if you like, that kind of nerdy content. But he just said, hey, basically I crunched the numbers and October is the least affordable month for housing in the last get ready 100 years.AmandaOh least affordable month and.AndrewWe have no problems with affordable.KevinWe got no issues here. Oh work. In fact I think this is this is just data that I saw about an hour ago and I don't have it still pulled up, but I believe of the National Association of Realtors just came out with updated data that showed for the I think for the first time in at least like the last flying blind here 20, 30 years, there are under 4 million transactions that are that are currently like they call it annualized transactions.KevinSo they take a data point and they say if it stayed here and was and happened over 12 months, this would be the number and it was the lowest that it had been in whatever time frame they were talking about, and it was below 4,000,003.96, I think. And so there and the other end and little piece of the puzzle, Amanda, is a lot of our builders who do highly partner with local real estate professionals like were.KevinAnd these are major markets, not like top 15 markets in the country. They're calling the top two or three agents in the market that they've had great relations with. And they're like, Hey, we've got this great thing or we've got this opportunity, We've got these homes. And the response from these these are the best of the best agents and those markets are that sounds awesome.KevinI have no. One to work with. I don't have customers.AndrewWow.KevinTo work with. You know, so 15% those aren't too bad. And the other thing is the overall slope. But what we can see as well from home builder data and other data providers is that the slope of the decline this year is nowhere near as steep as last year. So last year in this and the third and fourth quarter, it just dropped almost actually almost as severely.KevinThis is all transactions used and new, almost as severely as during the Great Recession. It wasn't starting at a higher high like that chart. You look at it, it's just like, oh my goodness, down 80%. Some ridiculous number. But the steepness of the curve is severe but pretty short. This year we didn't ever get as high as last year's highs, but the decline and the slope of the decline is more steady and slow.KevinSo take your poison. Would you rather be down 15% or I bet if you went and looked at the same data last year, third quarter, second quarter. Mm. Just My quick guess would be it'd be 35. So you know that's the thing with percentages is Yeah. The higher high probably felt great. Yeah. But the ride down probably felt worse.AmandaRight. That makes sense. Mm hmm. Yeah.KevinAnd I'm most interested in the apartment to sell ratio. I got 90%. That's what you said was.AmandaFor 19%. Now.KevinThat's still freaking awesome.AmandaI agree.AndrewDown from 21%, I think. Right?AmandaYeah.AndrewSo that's shifted.AmandaAll in 2%. Yeah. Yeah, yeah. And I love these benchmarks because, you know, it's just such a good overall image because, you know, it's all market that's large builders, small builders established online program, new programs. So it's just a really great mix to have an overall view.KevinYeah.AmandaYeah.AndrewIt's real, real data.KevinOh, hey, something just happened. I think. I think somewhere in the last hour we just crossed over officially 25000 minutes of the podcast, which does means I said yesterday so you could listen to market proof marketing Monday through Friday for 8 hours a day and still be able to listen to a fresh new episode for you for over 60 days now.KevinFor over two months now, the tools.AndrewYou will see.AmandaThem catch.AndrewYour life change. It'll be like a sitcom, like an had two kids here now. Yes. Three, seven has a new house like all these things that have happened.KevinI mean, again, the IKEA effect is real. So it might just be because we made it. But if I ran a marketing department and hired someone who was brand, I would be tempted to just mandate like, Yeah, over the next three months I'll give you three months, but you need to listen to like just have it in the background.KevinYou don't need smooth jazz, you don't need rock and roll or country. Just listen. I know it happened years ago. Just listen to it. Anyway.AndrewMy like reprogram their brain. And so if they had something wrong with the brain, maybe it fixes that. There's nothing wrong with it. Maybe there might be something wrong with it, then maybe that'll be fine. Yeah.KevinOkay. So you're going to have to make sure we do favorites because we're going to end on a depressing note on the news stories here, unfortunately. But according to Redfin.com, homebuyers must earn $115,000. That's obviously household income to afford the typical U.S. home. That's $40,000 more than the typical American household actually earns. So, okay, some of you listening are like, I mean, that's that's a lot of money, but that's not terrible.KevinBut when you put it in the context of the average household brings in $75,000, that's a problem.AndrewIt's a lot of buyers that put that were previously in the market are not in the market like they are. They cannot participate. That's a better way. They are they cannot participate in home buying those people because of that.KevinYep. And the typical years homebuyers monthly mortgage payment is 20 $866 an all time high, up 20% from a year earlier.AndrewThat's a bit of a mortgage so crazy.KevinBut you know rates are just a state of mind. Just take the rate.AndrewYou know, just stay in it like it's not permanent. I mean, you still might need 28, 66 for the average average.KevinBut yes, and I do you know, some of the folks that I see posting the stuff I like, I get it when you're speaking to people within the industry, you're you're trying to motivate, put things in context. But then there's other people who are within the industry who are clearly talking to just the average person. And you're like, I don't think you come across the way.KevinYou think you come across here.AndrewYeah, I mean.KevinIt's not if you live in the Bay Area, California, by the way, you have to earn at least $400,000. Oh.AndrewNo big deal.KevinNo big deal.AndrewNo big deal.KevinRust Belt buyers, nearly CENTCOM, Detroit home buyers only have to earn $52,000. Wow. But it's still a 19% increase from last year.AndrewYeah, that's in Detroit. You could buy some houses for like nothing because.KevinYes, if yes, like $10 if you.AndrewThere are.KevinRoom and even give it away, because that sounds interesting. There's Japanese, there's homes in Japan, they're the same way. And Spain and and other parts of Asia. You buy this home for ten bucks. But before you jump out and say, I'm going to become a real estate mogul, you have to promise. In Detroit's case, I think you have three years to bring the house up to a certain level of livability or you lose it again.AndrewSo I still don't.KevinWant people buying up a bunch of land and doing nothing with it.AndrewAmanda has it's close to Detroit, so we move to Detroit.AmandaI know, but no, but actually like 3 hours. But I have your place there. But I am close. Yes.AndrewYou don't. You have no reason to go there.AmandaYou think I'm an area of Detroit.KevinI'm a bigger fan of the west side of Michigan, generally speaking. Okay. But you didn't. You don't care about that. That's not why you're listening to the show. How does affordability get fixed? I think everyone keeps saying the way to fix affordability is just to build more. But I just want to remind everyone that there are still this problem of the price of land, and that's not helping things, and it's build more of a certain type of home which zoning and or voters will not allow.KevinSo you either have the problem, not my backyard or zoning or building a bunch of stuff in a place where no one is, which is its own challenge. So not likely to to be fine is.AndrewNot in my back.KevinEven if manufactured housing takes off like a rocket.AndrewYeah.KevinMm hmm. All right, so let's end with current favorites. Yeah. Got to be a favorite this time. Amanda What do you got?AmandaYeah, well, I. I have really been loving. A favorite is the role of coaching that I have been able to kind of step into the role full time. And it's just been really neat to see the best of clients and kind of be with them through the journey of like really establishing their program. Like Candace, that whole homes, for example, we do the builder shop and she was one of the ones that made it all the way through one of the three.AmandaAnd I was like proud coach moment and thought that just really neat to see their numbers kind of come to life when when they don't have that before and then also see them grow like as they as you spend time with them. So I've been loving that and I've also been loving the fall weather, the shift in perspective, you know, like I was like, no, I don't want summer to end, but that's the best we are.AmandaAnd the the leaves are beautiful and I'm enjoying it.AndrewSo your life change color?AmandaYeah. Without changing color. So they're so prett

Market Proof Marketing · Ep 306: The Girls ClubIn this episode, the ladies take over! Beth Russell is joined by Jen Barkan and Julie Jarnagin and together the three share their Summit recaps as well as how they are dealing with the post-Summit blues. They discuss the passion and excitement that comes with attending a content rich seminar, but also the realities of what that looks like when you go home. They talk about the importance of not being afraid to be vulnerable and admit when you don't know something. The three dive into the hot topics including Redfin's announcement to leave NAR and share their thoughts on the situation.Story Time (01:57)Beth shares her feelings on experiencing the Summit as a DYC employee and not attendee.Julie Shares how being able to communicate data and answering questions and providing info to leaders from other departments is sometimes like a second language.Jen's son, Sam, has a new plan which is “Acclimate, Accelerate, then Dominate.”The News (27:00)Redfin is Leaving NAR (https://www.redfin.com/news/redfin-is-leaving-nar/)Mutiny inside NAR as staffers call for resignations of top executives (https://www.inman.com/2023/09/19/mutiny-inside-nar-as-staffers-call-for-resignations-of-top-executives/)Climate Change Pushes Up Home Insurance Premiums (https://www.redfin.com/news/climate-change-pushes-up-home-insurance-premiums/)Why Your Starbucks Wait Is So Long (https://www.bloomberg.com/news/features/2023-09-20/starbucks-spends-billions-to-slash-wait-times-with-faster-orders?leadSource=uverify%20wall)Resumed Student Loan Payments Shake Up The Housing Market (https://www.probuilder.com/resumed-student-loan-payments-shake-housing-market)Things We Love Things We Hate (51:21)Julie is loving the newest season of "The Great British Baking Show"Jen is enjoying the tv show "Suits"Beth's new house feels like a tree house and she is in love with it.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript:BethWelcome to the Girls Club.JenOh, my gosh. I did not even realize that it was Girls Club until about an hour ago when I was on a call with Kevin. And bless his heart, he was just slowly fading because he's not feeling well. And I said, Man, are you going to be able to be on the podcast? And he goes, I'm not on the podcast today.JenAnd I said, What? And I said, I guess I'll just be with Andrew. And he goes, Nope, not Andrew either. And I was like, What? I was like, Oh. And he's like, Yeah, it's Beth and Julie. And I was like, Yes.JulieLadies podcast.JenIt's fun. Taking over. We're taking over control.BethNo offense to the boys, but we are so excited.JenYes!BethIs going to be a lot of fun. I can already tell.JenOh, my gosh.JulieYeah, and the first post-summit podcast too. So we got to do it on a fun one.JenOh, my gosh.BethSo, I mean, we're we're going to have a good time. It's going to be, as Jen would say, electric.JenAnd it's going to be like.JulieElectric. Definitely.BethAll right. Well, let's get started. Welcome to episode 306. I am Beth Russell. And with me today is Julie Jernigan and the online sales extraordinaire, Jen Barkin.JenOh, I like it. Yes.BethYou always need like that big tie up because you're just so like, okay, the energy is just I don't want to say electric again, but I can't help it.JenI think my next tattoo needs to be a lightning bolt or something like I do.BethBut you. I need to get matching ones.JenSam. Yes, Sam needs to get one that says dominate. And I need to get a lay up. Yeah. Oh, no. This is the latest. This is the latest Sam thing. So, yeah, he. You know, he's working on site at Chesapeake House, and they.BethLove him and.JenLove him. Yes. And I was. I was, like, trying to, like, coach him on something or whatever. And I'm sure they love that and, like, trying to coach them on their on site process. But he goes, Mama, here's the deal. I got to get acclimated first. Then I accelerate and then I dominate. And I'm like, okay. I was like, I can get behind that.JenYou're going to get acclimated, right? Get your bearings. Then you're going to accelerate. Then you're going to dominate. And I was like, okay, he's going to be a motivational speaker.JulieSo that.BethWas like.JenWriting it down. Like, All right, here we go.BethShe starts structuring her nest.JenTold you for the content. Yes. Thank you very much. That is.BethAmazing. I love him. I feel like we need to start recruiting for Sam.JenAlready telling you.BethIn the next like 5 to 10 years, he's just going to he's going to do great.JenWell, he already is. He already told me he's he's got his sights set on NAHB, Rookie salesperson of the Year. So let's put that out there in the universe. He's like, Yeah, I'm going to be there at IBS. So. Lisa Parrish, Sam Bargain, putting it out there. Salesperson of the Year.BethThat is awesome. He is. That is the energy we all need right now. And I feel like it is an energy that a lot of us have post summit. So as Julie mentioned, this is our first recording post summit and I'm kind of excited that it's us and.JenWe don't have Kevin in the industry. We can like.BethReally talk about it and how it went. Not that we wouldn't want them here as well, but I feel like it's like a little bit more fun with our personalities right now. But it is my first time as a team member and not as an attendee working for the builder. So it was like a mixed bag of emotions.BethI feel like afterwards.JenLike, what do you mean?JulieThere's definitely like a you get home and you have this like and I don't know if it's like really like really relieved that it's over or if it's like sadness because you have this big built up. So there's kind of a little funk. But I mean, it's good because you loved it and it was amazing. Yeah, I feel like I need to sleep for like two days to still, like, get back into my group.JenWe're going to.BethDive right into story time with this one because so like I said, mixed bag. And I think it's just like what Julie said. It's a mixture of like, Oh.JenMan's.BethIt's time. That was like a lot of socializing and I never socialize. I'm always in this cave by myself. And then it's sad also because like, this is the one time year that we in the daily routine would get together. So it's so great seeing people and meeting people for the first time in person that I haven't met before.BethBut then I like couldn't help but reflect on my time as an attendee and that emotion that a lot of the attendees are probably feeling of. Part of it is like, Oh my gosh, I suck at my job. So many people are better at this than me. There are so many creative people, but I'm also like loving that I feel that way because if you didn't feel that way, you wouldn't be like you wouldn't have that fire to go out there and do something different and implement something new and apply a lot of the things that all of the wonderful presenters were talking about at these various sessions.BethAnd so, like, I remember having that fire of like I am ready to hit the ground running and I want to do this and I want to do this, and I have so many ideas. But then I also remember when reality hit and like you get back to the daily grind and how quickly it starts to burn out and I don't want to say burn out because that sounds like super negative, but like it diminishes that flame starts to diminish, right?BethAnd so I think on art, like Maya now as a do you convert person and a coach that has like direct impact on all of these people that were attending is like, now I feel that fire and a new way of helping their flame stay lit for longer.JenOh, I like it more. I mean.BethLike it's like we got to find new ways. We have to now.JenKeep them lit. Yeah.BethThe water bottle, that energy. Yeah.JenSo as you were talking, that's you know, I was thinking about that and I was thinking that, you know, any time you come from a conference or you have this notebook full of ideas right now, like, Oh my gosh, when I get back and I'm going to implement this and we see this a lot happen with our online sales academy, too.JenLike, you know, they come and they're just like sponges and they have their notebooks and they're like, yes, I'm going to go do all the things. MM And realistically you can't do all the things, right. Yeah. So I was thinking when you were talking like advice, you know, is summarize your notes like, so you've got this notebook full of stuff and it's like, go through and highlight the, this is where I'm going to start.JenAnd maybe you pick three things and you go, I'm going to tackle these three things over the course of the next 3 to 6 months or whatever, and then keep revisiting that notebook and it can be overwhelming, like trying to be like, Oh, I want to do this and this and this and this, and then you end up maybe not doing anything well, you know, as if you had like a couple of things that you really implemented well, then then that's maybe be it more successful.BethAnd I think it's about also don't make excuses about why you can't implement something like don't pick the three easiest things that you think you can do, like pick one that's challenging. And I had all the all the people in the marketing room shout, I am limitless on purpose because so many times we like put ourselves in a box and think, Well, I can't do that because of X, Y, Z, and I can't do that in my organization because we don't have this or I don't have this.BethAnd it's like, no, pick something that's a challenge and really hone in on it and try it and fail if you need to. But it, you know, like sometimes failing is just as good of an experience than actually being super successful on it.JulieAnd that's part of the magic of Summit, is those connections. You're there with other people who are passionate about it and you can talk to it. And so I think people need to remember to foster connections outside of something like Summit. So whether that's somebody you've met in a similar role for somewhere else, you have a zoom once a month to talk about challenges you had.JulieIf that means taking somebody on your team out to coffee, you know, once every two weeks to like talk through things and brainstorm like outside. I think fostering the connections is one way to kind of keep that.JenSpark.BethAbsolutely.JenLit. Hey, you got to get you got to get acclimated, you got to accelerate, you got to stay lit and you got to dominate, dominate. You're going to add that and the guy's never going to.JulieDo a podcast together again. They're going to say, we've lost control.BethYou know, the persona that Jen just took on was Love it. I hope everyone who's listening goes back and watches just that.JenThis is like recorded. Okay, So.JulieYou thought you were just hanging.JenOut.BethYou need to make one of your freestyle raps next. Actually, that puts all.JenThat in it. You know, I need to work on this. You're right.BethChallenge accepted. Julie, what do you got?JulieYeah, so I was talking to a builder yesterday. She is new in the role, but not new to home building. Super smart, working hard. And she came to me and said, I'm freaking out because everybody's on me. Like, not enough leads. Not enough leads. We don't have enough. Everything slow. And I was like, okay, let's look at the numbers.JulieAnd then when we pulled all the numbers, number wise, like things look good, you know, we are getting what we were when they felt like things are real. So we're just talking through like, let's take the data. How are we going to talk through the data with them? How are we going to ask a questions about like, why does this feel flow with this?JulieAnd she said something that I thought was really might resonate with other people. She said, it's like learning a language. She said when we talk about it, she was like, I understand it. I get it. When I'm at Summit and I'm learning these things, I'm like, Yes, But she said then, like leadership or sales or somebody comes to me with these things, with these questions and I have to talk about like, what we're doing is marketing.JulieShe's like, Then I can't just communicate it out to them. I can't take that and explain it. And so we just had this conversation about how that in itself is a skill. One thing is like understanding the numbers and knowing what you're doing and having a marketing strategy. That's a separate skill to then be able to take all that data and look at that information and then be able to communicate that back to other people in the organization.JulieAnd I said, That's just going to take practice and that's something you're actually going to have to work at. You're going to have to be in the data every day. You're going to have to start showing this to people and explaining things to people and getting that experience of how you talk about it and how to answer things.JulieSo that was interesting thinking about it like that as a language. She understands it, but she can't speak it yet. Know that's that's her challenge right now. And I think that's it is a harder skill than people realize. They just think they should be able to do it automatically. But it takes practice.BethThat is such good advice and link telling her to get out there and and try and talk to different audiences because how you translate it and how you tell that story of the data is going to be a little bit different based off of the audience that you're presenting it to. And so the more you do that, the more comfortable and confident that you'll be.BethAnd I think it translates in any any position, not just marketers translating data, but online salespeople overcoming objections on the phone, us as coaches, all three of us being coaches and like trying to get, you know, make an impact with different types of people and in different organizations like it, Give yourself some grace. Start from the foundation that you have, build upon that foundation and get practice.BethSo that way it just feels more comfortable and intuitive over time. But that grace is so important. And then advice you gave her so good.JenYou know, and into like as you were talking, I was thinking about so my daughter Mia just came home for fall break from school and I was asking her about her classes and she was like, Oh, I had this presentation. I had to stand up in front of people and I got to 96 and like, I didn't even have to really look at my notes.JenAnd I just felt so good about it. And I was like, Oh, you know, that's so great. Mia, why do you think? And she's like, Well, I really knew the material. And I said, Ding, ding, ding. Like, the more with knowledge comes confidence. Yes, the more that you study and you prepare and you learn it, the more confident you're going to feel about what you're talking about.JenAnd you don't even need it like it just comes authentically out of you, you know, to talk about that as coaches, you know, it's like, yeah, you don't even need to look at a script. Like you feel confident about the knowledge you can present it. So you're marketers. It's like, yeah, you have to put in the work to learn it and study it, right?JenBut it takes time and have some cheat sheet. Like if you're going to be presenting to leadership, like have your notes like because you get sidetracked and you forget what you're talking about and have your notes and your T sheets. Yeah.BethAnd focus on the things that will be most important to them. Like, you don't have to dig into the weeds, you don't have to be super technical and we don't have to let our entire nerdy like, nerd side show like, we can talk it in a little bit.JenLet your nerd flag fly. Yeah.BethTo an extent.JenTo an extent, Yes.JulieYes. Consider your audience for a show.JenHey, ladies, I'm just so happy at you all. Because sometimes Kevin and Andrew are on here, and I'm sitting here like, Okay, yeah, I had no idea what you're talking about. I'm over here in online sales land. Don't know. So they're doling out red flag five to high as what you're saying. Make sure that you're somewhat understandable by the normal people like me when we're coming.BethInto the first thing that I wasn't as strong at as a lot of the technical side of ads because I didn't have to do a lot of that at my builder. Oh, yeah. You know, so like when Andrew and Julie and Becca and Sarah were teaching me the things that I needed to rebuild my foundation on, I would be like, Okay, for Dummies, like, do this for Dummies.BethAnd oh, sister, we all have our strengths. We all have other things that we're good at. But not everyone. And my husband, I know he's listening. He always listens. He always says to me like, Oh.JenThat makes one of ours.JulieMine doesn't.JenEither, but I don't.JulieListen to his. So it's fair.JenWhere even semblance of like.BethWell, he has all this time on his drive in the morning. So he listens to our voices. But he always reminds me like, not everyone knows what you what you know, you know, it's not a natural. So, like, sometimes you have to dumb it down a little bit and pretend like you're writing Marketing for Dummies or things like that.BethAnd it's not a bad thing. It's a good thing because it also it brings us to keep going back to this foundation. It brings us back to our foundation and kind of helps us remember on the basics that we should be focusing on every right while.JenYeah, yeah. And I think it's okay to be vulnerable when you don't know something. So like, yes, I mean, this is yeah, this is about.BethThis is a big topic.JenAnd I think one.BethI think it's a really good topic for everyone listening, but especially leaders that are listening because I don't think and I, I think that's why so many people at Summit were so captivated by Rhonda and Elaina because they are high level within their organizations. But they and even Chris, you know, like not afraid to be vulnerable and let people in because it it opens up the door for other people to be vulnerable.BethAnd it doesn't mean that you have to be singing Kumbaya and like diving into your personal lives. It just means that you are unafraid to be authentically yourself, to be wrong, to fail, and to allow room for people to not know so they can ask the right questions so that you can actually get to the right answers.JenYeah, I know I've talked about this before, probably on the podcast, and I'm just going to say it again. Rene Brown talks about daring leadership versus armored leader in leadership. Armored leadership means you approach things with like, I know everything. Like I don't want to ever look vulnerable, Like I'm tough, tough, tough, right? Yeah. When you approach leadership in that way, you you're missing out on growth and opportunity, approaching it with a daring leadership mindset.JenYou know, I'll admit, like I don't know. I don't know the answer to that. But you know what? You and I are going to figure this out together. Yeah, I'm going to ask questions of you. You're going to teach me. I'm going to teach you, and we're going to tackle this together, you know? So I just encourage leaders like and even us, do you convert as coaches like and it's like sometimes you don't know the answer and it's okay to be like I was just on a call yesterday, totally stumped me.JenI was like, So I gave up my classic, you know, and those of you that know this. So this is the classic pivot objection is like, Hmm, that's interesting. I'm not 100% sure I'm going to take it back and talk about it with the team and we'll get back to you. But I don't know, calling in a lifeline.BethLike if you don't do that as a leader, then you are also preventing your own growth because you just stop learning.JenThat's what I mean. Exactly. You stop learning.JulieYeah. And your whole team is scared to admit when they don't know something, right? Because you look like you always have the answers and I'm going to look stupid. But if they know you're willing to do that, then they're willing to admit when, like, I don't know what that means. I'm just shaking, rattling, vibrating.JenAnd like, Yes, and that and I know exactly what you're talking about. Good for. Oh, okay. That's not Gatorade. Okay, cool. Got it. Yeah.BethNo, I think this is a this is the big topic as of recently. And I can't tell you actually how many times that somewhat summit it was brought up to me. And I don't know if either of you got the same of like people wanting more leadership help, whether it be at the marketing level or the sales and marketing level.BethAnd so it's something that, you know, I've been really brewing on and I'm trying to create a way for that fire to keep burning because I think it's really important that we continue training at that level and at that topic because it as we're learning from the stuff that's in the news this week that.JenSaid, Oh, we got into this, we got to talk to we got to talk about the news, I guess it's like, hey, we'll get there. But it.BethCan it can have a really big domino effect within an.JenOrganization. 100% agree with you on the online sales side. But leadership is a constant. Like just managing online sales team is completely different than managing an on site. So a completely different and so, you know, most sales leaders bandwidth is stretched. They're busy. They're putting out fires with on site stuff all the time. And if numbers look good, it's easy just to go, Hey, you go over their numbers like, fine, okay, check suite, everything's good.JenYeah, but what we know is that, yeah, the numbers look great because numbers look great right now, like as far as conversions go. But we have to look beyond that and we have to manage the program, manage the person, you know, beyond just the numbers. So there's definitely a space for more conversations around it.BethThough. I promise we'll get to the news, but I want to do a hot take if that's okay with you. Girl. Is that.JenYeah.BethThen. And Julie too. Who do you think should manage online sales within an organization?JenOh, well, I'll let Julie answer first and then I'll answer.JulieOh, gosh. To do a marketing marketing director, this would be my first answer. Okay. That's my experience. That's my experience. It started in marketing. Then it was director of sales and marketing was the same person. So I lean towards marketing, not sales.JenOkay, so I have J I have a not an exactly black and white answer. If it is a new program for your organization and you have to get sales buy in, like it's a complete culture shift when you're rolling this program out and sales could be a little bit resistant to it. Mm hmm. It works well to have a sales leader kind of overseeing because online sales is an extension of the sales team.JenThat's how you want to set that role up and position. And so if you have a sales leader over it that's really good at bridging the gap, then it works out better. I think in that situation. Ultimately, the bottom line though, is whoever is going to have the bandwidth, whoever understands the role, the best, who is going to hold them accountable, who is going to be the conduit between sales and marketing and online, which in a lot of cases it's marketing, right?JenWe talk about online sales being like the lovechild between marketing and sales. And so we see a lot of success too, with online sales reporting up to that marketing person. And that is kind of really good. But ultimately it comes down to there has to be communication between sales, marketing and online. If, if there's silos and it never works.BethYeah, no, I think that's a really good answer. And like originally I would isolate on Julie side too, based off of my own personal experience. Right?JulieAnd we're marketers because.JenYou, you, you manage, you manage the team and your marketing.BethSo and they came from sales to under the marketing umbrella in that room. But the reason why that worked to your point, Jen, is because I had the time and ability to understand their role within the organization and the impact which they had within the organization and our successes. And so it made sense for them to be under me within the marketing umbrella.BethRight. And I think that's what the same situation for Julie as well. I don't want to speak on her behalf, but I think that was that was similar for you guys. And so when it comes to online sales, I think, yeah, they could flourish under either, but it's just important that their voice is heard and recognized and appreciated within the organizations that they are fully supported by whomever it is that is leading them.BethBut it has to have the influence of marketing and sales either way.JulieAnd it's not like sells if a sell is if a sales person is going to be the leader, not a sales person, a sales leader is going to manage them. I think they have to understand how dramatically different those two roles are. They can't treat them like a on site salesperson just taking. It's a different it's a different role.JulieSo it has to be somebody who understands that those differences, I think.JenYeah.BethThat can be said for marketing, right? Because like if you have a sales leader in charge of marketing or leading the marketing person, whoever is doing the implementation of marketing, if you have, it's someone that doesn't understand marketing or doesn't recognize the difference between marketing and sales and how they should work together, not separately, then you're setting them up for failure as well.BethSo basically, if you're at the top, if you're in a leadership position in any organization, in any field, you have to take the time to understand what it is that your people do and their importance within the day in and day out operations and the success of the operation in order to be a successful leader at that level.JenAnd this goes back to what we were saying about daring and armored leadership. If you are a leader. Hill, you're like, I've never been an online sales specialist. I have no idea like the ins and outs, right? Because it's at a time like you weren't an online sales specialist and you manage them, right? Huh? Being a daring leader is now.JenI've never done this role. Teach me, you know, show me, show me your process. Show me what you do. Show me your reporting. Show me those and let's talk about it now. You don't have to come in and like, knowing everything or, you know, to me.BethBiggest question. Just be the expert.JenYeah, just ask questions.JulieYeah. I'll circle your ticket full circle.JenIn that manner.BethSo they should let us take over more of that.BethOkay. So I promise we will get to the news. So all of this does lead in to the hot topic of the week, which is Redfin's announcement via an open letter, if you will, on what was it Monday that they published this?JenIt was Monday.BethYeah. That they are leaving the National Association of Realtors and they really put it all out there, which I mean kudos because I love the, the honesty, I love the transparency.JenCurrency things.BethAnd I think, you know, we've had a couple internal conversations about this. But I think the the real interesting thing about this is to see what happens next, because they're the first ones to really say now, like regardless of how the semantics work behind the scenes and what might happen, what they can and can't do at different levels and in different regional areas, you know, where their hands might be a little cuffed, if you will.BethBut I think it's really interesting that they were the first ones to take it out there and say, we're not tolerating this anymore and something has to change.JulieAnd if you're not following this, the few reasons they gave for severing ties was one, the Association of Realtors policies requiring a fee for the buyer's agent on every listing. So and that meant like on redfin.com you couldn't list a for sale by owner. It would have to be someone associated and then also a pattern of alleged sexual harassment.JulieSo there were there were different levels to this. It wasn't just the policies that they're unhappy with, it was also some leadership issues as well. So it's a very layered, multifaceted issue that they're working through and they.JenRealtor Right. As a former member of and they are a no, I like it.JulieYeah. And it really it gets more complicated. It gets complicated because a lot of the MLS is, are tied to the local and state realtor association. So you have to be a member of the Association of Realtors to get access to the MLS. Yeah, well, the in air rules say that if they're not associating with that, none of their none of the people below them down stream, which would give them no access to MLS.JulieSo it's a very far reaching they've said this and there's different conversations about is this just symbolic or are they going to go fight every single, you know, different local chapter? I don't know if they're chapters, whatever they are, to get access to the MLS. So it's very much the first step. It's a big step and it makes a big statement in a very long process of how to untangle all of this that's been going on, how it's worked.JenIn pairs, then going, Hmm, there's been a ruckus around this for quite some time. So like you said, I'll be interesting to see kind of what happens next, like being the first ones to kind of publicly put it out there.BethSo, yeah, beautifully summarized. Really. That was.JenThat was.BethKudos, man. I know what.JenYou're talking about, Julie. Thank you.JulieHopefully it's all right. You'll go read the article and double check all the facts there.JenI read the links in the show notes.BethSo in our next piece of news is also related to the National Association of Man Hours.JenBecause.BethApparently there is I love this word mutiny inside the air. I get.JenMy popcorn.BethYeah, seriously, let me start popping in right now as staffers call for resignation of top executives. Now, this is more based around the sexual harassment claims that have occurred, as well as additional toxic workplace environment situations and cover ups and yeah, there's that's going to take a big bag of popcorn.JenYeah, I think we're just moving on from this.BethYeah, just I think I think it shows a little bit of the ripple effect right now. If Yeah, back up it's back in the news. Now they are they're saying it's only a small number of employee employees that issued this letter, but I think it's still a big step and I think it shows that people aren't going to, like I said earlier, tolerate it anymore and people are willing to put their name on the line in some cases and their job and their their careers to say even within their company with Redfin's case, to say that, okay, like something has to get something has to be done.BethSo let's see how it pans out.JulieYeah, I'm sure we'll be talking about this more.JenYeah. In the future.BethHopefully not as long as mortgage rates.JulieOh, gosh. No mortgage rate stories this week.JenNo, no, no.BethBut this next one, Julie has a good personal story associated with it. I know, I know. But yeah.JenSo I guess.JulieClimate change pushes up home insurance premiums. A recent study from policy genius found that quoted homeowners insurance premiums increased by 21% nationally from May 2022 to May 2023, and that Florida experienced the largest jump with premiums increasing by 35%. So I went and did the math. So I live in Louisiana, south Louisiana, just north of New Orleans, and everybody below Interstate 12, all their insurance premiums have gone crazy.JulieSo my insurance company, who we had homeowner's insurance for a year, went bankrupt. So I got a letter that said they're going bankrupt. You're about to not have homeowner's insurance. And here we found another quote for you, which nobody wants to give homeowner's insurance down here. And it the new quote they gave me was 174% higher than we were currently paying.JulieThis is in March. Oh, boy. Stressed out in March. And it was a great like an insurance company. I had never heard of. We don't even live in a flood plain or I mean, all of all of this area is probably the same. But we're not we're not required to have flood insurance.JenWhen I was there, what was the rate like? Why?JulieWell, they went bankrupt and just nobody wants to take on people in this area. They just say, no, thank you. Most homeowners in church, this is so the quote we got was from like a crazy sounding made up name insurance company. And when I talked to another agent, he said, oh, and I've heard that they asked you to sign over a power of attorney if you work with them.JulieI'm like, well, I'm not doing that. So they finally found me another one, and my premium went up 109%, which was better than the 174%. So when I read this article.JenI got a little.JulieBut how it affects not just my story, but just how it affects homeowners like that digs right into your budget for how much or how much money you have to pay for your monthly mortgage. I mean, it makes a big difference, especially Florida, Louisiana, I'm sure, areas of Texas. I don't know, John, if this affects you or. Yeah.JenWell, it does, because I am below sea level. Mm hmm.JulieFor right there with you. Think we're really close? Yeah.JenYeah. So you have requirements for flood insurance. Anybody that's buying a new home. So this is interesting. Right down. Down the way people that live directly on the river. Yeah. Norfolk, which is really low. If you buy a home over there, as of, I think maybe last year or the year before, you're required to raise it in order to get the insurance.JenSo you have to like so we see all these homes going up on like built stilts, basically, I don't know, like cinderblock foundations, like ten feet high. It's like the most bizarre thing. But it's like in order to get insurance you at that's the requirement is that you have to raise your house.JulieAnd what the article saying is people are now taking this into account when they're purchasing homes. You know, I mean, if I was buying another home, I would think about it like, can we get. But of course it affects school district and all sorts of things. But it does and it's something worth talking about. If you're in an area where the the home insurance premiums are more affordable than just a little bit down the road, I mean, it's things worth thinking about because this is what homebuyers are thinking about as well.JenYeah, I was.BethGonna say.JenUsing that as a Yeah, you're saying using that as a unique selling proposition of Yeah. Hey, compared to this.BethIt works because in your neighborhood alone aren't it a huge master planned community that we live in our side. We actually didn't know this until we were prepping to close, but we are required to have flood insurance and no one warned me how expensive it is.JenRight?BethOh, okay. But that being said, the other side of the neighborhood, there's a street that like when you're driving and it's first on your right hand side, Their biggest selling point is they don't require flood insurance over there. So when people lose their homes, they're like, not only are we in River Island, but oh, by the way, you don't need flood insurance here.BethAnd it's a huge selling point. So I feel like we need to marketers need to be paying attention to little nuances like that because it does affect affordability and it does affect the buyers decision making.JulieYeah, and you need to be listening to your home buyers for anything like that that they're talking about because if that matters to them, it needs to matter to you as well.JenAmen. Yeah.BethSpeaking of affordability and impact on that, we have resumed student loan payments, shake up the housing market from pro builder. Yeah.JenSo that alone gives me gives me stress.BethI can see out you're in you're wiggling a lot right now trying to shake it out.JenNow I have one with student loans, so.BethYeah. Yeah. I don't, I can't, I can't speak to this one personal experience because neither of us had student loans. We were very blessed to not have any. But basically, student loan payments are set to resume this month and that added expense is an unwelcome obstacle for already cost burden homebuyers. So I'm just another factor that we have to we have to consider when talking to our homeowners are soon to be homeowners of what they can realistically afford.BethBecause now what I liked about this one is they're talking about how consumers are essentially bundling their debt. And so they're looking at their debt as a whole number versus like something have been paid off here. They're, you know, and not individual numbers. Exactly. So they're looking at this as a holistic number. And so that payment is just adding to that whole number.BethAnd that's they're feeling that anxiety going into the purchase because it's not just the mortgage that they're considering. They're considering the student debt, they're considering the car payments that are through the roof right now. Our student.JenLoan monthly payment is.BethSo this article said it's.JenIn the artery filled day with something. I feel like I read something or it was like 203 or something in.JulieThis article says Typical monthly student loan payment being around $200.JenOkay. Yeah.JulieAnd the other thing that plays into we just talked to a builder today and we were talking about some different things different builders are doing and they were like, Yeah, but you have to understand our particular buyer, they don't have a 20% down payment and that's going to be an issue too, as all these things eat into people's budgets like that.JulieDown payment is more and more of an issue too. So as far reaching effects for us, I feel like.BethYeah, absolutely. It's really it's interesting that a lot of builders don't even know that about their buyer like courtesy your builder knowing that because sometimes they don't understand the nuances.JenLike.BethAnd I love that they're out there actively trying to learn like I get a lot of builders within our circle asking for a 30 minute call with me to learn about the military buyer and what that psyche is like and how they can help them in a different way. That's outside of some sort of incentive. And I love having those conversations because they are truly making an effort.BethAnd I think all of these articles and the realistic world that we're living in right now is pinpointing that we have to take that 1 to 1 approach and really know what our buyer's life is like and the obstacles that they have outside of just our day to day organization and the products that we have to offer them within our community, but really take the time to learn who they are and what their what their face.JenPersonalized incentives based on what's happening with that particular customer or buyer. So, oh, you have student loan debt. So should the builder pay their student loan? Well, that's a stretch.JulieBut this is Jen's take now.JenOh, pay.BethThat off for you.JenStudent loans are preventing you from getting into this house. What if we paid half of your student loan debt? I don't know. I'm just like.BethI mean, is it less than what they would pay some $10,000 and $10,000? So I'm.JenSaying like, you know, if you want to use that to pay to reduce your debt to income ratio, I don't know, like because from what I know, because I have a kid who has student loans, like the loan amount is, you know, it's spread to keep the loan to keep the monthly payment low. Right. Like paying this high interest rate, it's spread over a long period of time when really it might only be $20,000 that they owe.JenBut like in to make that an affordable payment. Right. They've got this crazy loan thing and whatever. So if if a builder could say, well, pay your loan off or we'll pay half your loan off, I don't know that when this happens.JulieJen, you're getting full credit for this. I love it. Let's get.JenIn.JulieSpecial love.JenIt's thrown.BethIt's a great example of like the amount of creativity that we have to have right now on a 1 to 1 basis. Like, yes, the conversations that I had with a builder recently about like, how can we help the military buyer or even just the reload buyer in general, Like take our situation as a case study. We lived in an Airbnb for two.JenMonths that.BethWas $5,000. Pay for their Airbnb for two months.JenYes, yes, we will help you with your moving costs, your relocation cost, whatever, will you know? Yes. Listen, when when I was in my former life, I mean, I worked for builders that would like, okay, like your homes, I can be ready for another six months longer than what we thought or whatever we'll pay for you for a long term rental.JenYeah, a furnished rental. Yeah. Like, you know, and I don't know, I just. I agree with you that there has to be more some creative solutions and to work with some of these people. Yeah.BethYeah, absolutely. And as marketers, like, we have the you have a voice in offering those solutions up like you have a voice and an impact. And don't be afraid to make those suggestions and say, Hey, I heard this creative idea or this other builder is doing this. Maybe this is something that we can implement. And I love that idea because people forget and builders forget that at the time of purchasing and moving a home, not only is it extremely stressful, but you are hemorrhaging money when you are purchasing a home, whether it be because you have to do an Airbnb or you have to pay the movers or have to tip them, you have toBethbuy the movers food, you have to get out of your lease early, you have to sell your home, you have to move across country and pay for hotels. You have to buy new furniture like you are hemorrhaging money left and right for whatever reason. And so the the different ways that you can relieve some of that burden.JenOff.BethIn creative ways that you can do that. I mean, let's see it happen.JenYou can you can tell that's just me, mood. I know this is I got it.JenYou got to get them food.BethAnd how many times have we moved.JenIn the guy to go buy toilet paper? I mean.BethYour food goes bad. You have to fight rid of all of your food in your in. Like, it's ridiculous. The little things that you don't think about.JenYou need to unpack.BethThese always turn into a therapy session for me. Okay.JenI love it. It's good. Oh, my gosh.BethOkay. Speaking of waiting, I'm. I'm moving right on this thing and waiting for a long time. Why is your Starbucks wait so long, Julie?JulieIt's because people are coming up with weirder and weirder drinks, more elaborate drink combinations.JenAs long as you got to wait for perfection.JulieSo this is from customization. Bloomberg And it says elaborate drinks and an almost endless array of combinations can slow baristas down. But a plan to hasten service has yet to materialize. So they're talking about how it's how Starbucks is struggling because there are so many There was like a crazy number in here. If I can find it for like just a latte, it adds up to more than 383 billion different possibilities of what you can make.JulieThe team had a lot of fun with this one. There was a lot of back and forth conversation about this.JenArticle.BethWe did, and while the different data that was pulled, I is really fun and I don't remember particularly if it was in this article or not, but we talked about it internally. But Starbucks had released that they that their customizations, their personalization of their product, if you will, increases their revenue by 1 billion. But on the contrary, their other data, which is the weight associated with creating said custom drinks, had lost them anywhere between three and 5 billion or something like that in additional revenue because people were leaving and they were losing.JenLike, I don't have time to wait.BethOh Jen, how does that relate to online sales?JenYeah, well, yeah, if, if you're not first or last. So yeah, listen, people, you know, go back to that that study both you and I were talking about, like the personalization study, bomb bomb had presented it last year at our summit and just talking about one customers expect. So that word to expect is very powerful here. As we're talking about this, customers expect personalized service.JenThey they want what they want. They want customization, they want personalization, and they want it quick. And so if we're not able to deliver that, we're going to lose case in point, like, yes, they're making money on their personalization, but they're losing more on people getting irritated and walking out the door. So when we talk about online sales, we got a staff up, we got a staff up in order to meet the demands, in order to provide a personalized service.JenSo Starbucks, you know, they're making changes. They're talking about getting different ice. It's like what they need to do. They need to staff up if they're going to be able to provide this level of service.JulieThe other place I've seen this in home building. So I've been I'm old. I've been in home building since before 2008. I started in 2005 Production Builder. And it's like this is what we build.JenWe started to.JulieHear.JenIs it? Yes.JulieHere's what we build. You can select from these two color palettes and people were fine with that and then 2008 hit and everything crashed. And we said, you can make whatever.JenYou want, hear all the.JulieSelections in the world. So like the pendulum swung the exact way. Then we started not being profitable on that and it was taking everybody forever to get through the system. There were way too many choices. It was overwhelming. Everybody. And we swung all the way the other way where at one point that Idol Homes stable, call me if I'm wrong on this, but at one time I told Homes somebody would say, I will buy that house if you will paint the front door.JulieI think once we painted a front door orange and we live in Norman with you and somebody is like, you have to paint the front door. And we would refuse. We would say, Nope, that's not our scope. If that door is orange, it's staying orange. So like, I think what's interesting, what I've seen in homebuilding is how in the selections world, like that pendulum goes dramatic either way.JenYep.JulieAnd I think where probably Starbucks suffers with they're so huge it's hard to quickly adapt to changes. So if there's a Tik Tok trend and this is from Olivia and Bryce, they had these this conversation on the Slack channel. They were talking about how all the sudden on Tik Tok people are talking about the cool new trend of this weird drink that had 42 different things in it.JulieYou know, it's hard. Then everybody goes and orders that like how do you do that among all the Starbucks in the world slows everything down. So yeah, we definitely see this. And I think the people who deal with it best probably are the people who are faster to adapt.BethYeah.JenYou think Absolutely set expectations a little differently at the beginning. And when you go to order and balance out, yeah, you set expectations and then you don't have an issue.JulieI mean, I think it's.BethAbout living and like we talked about this at our, at the summit for the on the marketing side, my session was on personalization and then taking ideas out of other industries that do it well. And the whole point is that it's somewhere in the middle, like you have to offer enough that you're meeting your buyers expectations of allowing customization or a personalized experience.BethBut you're also living in a world where you can still mass produce something, whether it be a shoe, M&Ms;, Starbucks drinks or homes. I going to say mass produce that in that regard, but, you know, produce a product in an efficient manner that can be delivered on time. So it's just living in that middle ground. And sometimes it doesn't have to be a huge thing, like a bajillion options for a custom drink.BethIt can be something a little bit dial back where the customer just needs to feel control. They need to feel like they had a part in the process. They got what they wanted. Their expectations were met and it's up to us to find what that middle ground is, that sweet spot so that we can work effectively or efficiently in this case to be successful.JenNow lessens. We've solved all the problems today.JulieSolve problems to solve.00:51:00:16 - 00:51:02:13JenSo fun, girls, we.JulieGot all we got to have a girls only podcast every now and again. We got a that's on the schedule.Jen100%.BethI'm down. Put it on. Olivia. I hear you listening in. Okay, so before we end, we have to do our favorite favorites.JulieI do have a favorite.JenOh, my.JulieGosh. So I just found on Netflix there is a new season of my very favorite show, which is Great British Baking Show. I do not.JenBake.JulieDo not bake. I love it. It's my favorite. And there's a new season out and it.JenJust made my day. Do you actually bake or do. I don't watch it because it's soothing.BethI the dry humor is everything.JulieIt relaxes me. The British accent was relaxed me. But I just it's my favorite. I would I have watched these episodes. It's one of those ones I'll put on in the background and just let play because it's very soothing to me. So I'm very excited about that. That is my my favorite Right now.BethI'm learning more about you. I like this.JenWow. This is my favorite show right now. It suits me.BethOh, it had you having a resurgence.JenI know. Yeah. You know, it's bad when my 75 year old mom tells me about it, she's like, Oh, have you seen this new show? Suits? It's so funny and cute. You would really like it. I was like, okay, so I start watching it. I'm hooked. Yeah.BethIt's addicting. So if you haven't watched.JenIt, you guys watch it?JulieNo, I'm too busy watching.JenYour acting for this. Baking show.JulieNo time in.JenTime to watch it.BethSo it's really entertaining for sure. Mine isn't related to TV shows.JenGood. We need something else. Yeah.BethI don't really have any. I. I'm boring, and I watch those same shows, like over and over and over again, but it is the fact that. So we just moved into our house and it looks like a black cave. For those of you that are watching and aren't watching, like my my office looks like a black cave, but it's actually painted a dark olive color.BethIt's called Olive if you love it. It's so pretty in real life. But on Zoom, it looks a little dark, but the house itself, I live in a tree house. It is.JulieAmazing.BethYeah, like it feels like a tree house and I love it. And I go out on this like all, of our neighbors are like, oh, my gosh, your your deck. And oh, my gosh, know. And I'm like.JenNo, it's amazing. It's so nice.BethSo yeah, I'm in. I'm in a pinch me world. So if you if you follow me on Instagram, you'll see lots of tree house pictures and one.JenOf us yeah we love.JulieA pretty.BethYeah I'm not apologizing for.JenI'm so happy for you. It may say you know it makes paying the movers a little bit and making skipping lunch or food. Yeah I got her video.BethLiving in an Airbnb for two months.JenYeah.BethWhich by the way, our neighbor who is building their house, whose house is also delayed, she is now living in the same Airbnb that we lived in.JulieMan providing jobs, providing money for the community.BethAll right. Well, thanks for today. This is.JenFun. Oh, this is so fun. Thank you, guys. It's fun. Have a good one. Bye. The post Ep 306: The Girls Club appeared first on Online Sales and Marketing for Home Builders - DYC.

Have you seen those signs on the back of a truck that say, “not responsible for broken windshields”?  Do they have any legal standing? I answer that DYC question as well as talk about how the town of Aspen wants to lower their speed limit to 15 mph. Also, what are the 20 most famous Instagramable streets in the US? And I open the mail bag and find it full of moisture. All that and more on the Driving You Crazy Podcast.    Contact: 303-832-0217 or DrivingYouCrazyPodcast@Gmail.com Jayson: twitter.com/Denver7Traffic or www.facebook.com/JaysonLuberTrafficGuy  WhatsApp: https://wa.me/17204028248 Instagram: https://www.instagram.com/denver7traffic   Production Notes: Open music: jazzyfrenchy by Bensound Close music: Latché Swing by Hungaria

Learn more about Michael Wenderoth, Executive Coach: www.changwenderoth.comSHOW NOTES:Raj Shiva oversees market conduct compliance at one of the largest financial firms on Wall Street. A former Fx sales and derivatives trader who grew up in Africa and Asia, she shares her “squiggly” career path, the keys to re-enter the workforce after an absence – and the bold and intentional moves to design the career and life you seek. We discuss how serving in an ERG (Employee Resource Group), volunteering and mentoring can make you better at your job – and accelerate career opportunities. All statements by Raj reflect her personal opinion.Growing up as a "culture vulture" and learning to speak upChoices: How she challenged the safe career trajectory of her conservative Asian backgroundMechanisms to gain valuable experience early in your careerWhen you need to act: How she got onto the trading deskAdvantages of being an outsider, starting on a smaller desk and making mistakesYes, you have to work harder than other people – but strategies women can use to avoid being shut out of critical organic networking opportunities.Connect & Humanize: Your first few interactions with others should be about this.What happened when Rajalakshmi shortened her name to Raj, a traditionally male nameExercise: Identify your “transferable skills” to manage career gapsDon't sit around: How Raj started the Harlem junior tutoring tennis program.The value of finding people who look at you in new ways ....We are constantly changing, get your foot in the door – and tell your storyHer “concentric circles” exercise“The word women includes the word men” & “Join ERG's where no one looks like you”How upskilling led to executive education led to her DYC platform on WEAVRHow ERGs help you break silos, do your day job better, build new skills -- and discover “mobility opportunities”2-way flow: The value of reverse mentoringWomen and people of color: “You don't need to do things differently, but you do need to be aware of specific dynamics.”What makes you, you?Never stop learning: Raj's to do this year, using Michael's Power Map toolEmbrace the squiggly line: Graduated from Stanford Exec Ed the same time her son graduated from Stanford undergrad! BIO AND LINKS:Raj Shiva is a financial markets professional who oversees market conduct compliance at one of the top financial firms in on Wall Street. A former FX and derivatives trader and salesperson who has lived and worked in Africa, Asia, Europe, and North America, Raj wants you to “never miss an opportunity.” She volunteers, mentors and advises others, particularly women, on how to design their careers. Raj is Founder of the Academic and Creative Engagement (ACE) program at the Harlem Junior Tennis and Education Program; Mentor at the Financial Women's Association at Baruch College; and member of the leadership team of “Women on the Move,” her bank's initiative to fuel female ambition and advance financial equality. Raj holds a BA in Mathematics and Economics from St. Stephen's College; an MBA in Finance from the University of Delhi, and completed executive education at Pace University and Stanford's Graduate School of Business. LinkedIn: https://www.linkedin.com/in/raj-shiva/Design Your Career, through WEAVR: https://designyourcareer.weavr.cafe/g/channelsThe Financial Women's Association at Baruch College: https://www.alumni.baruch.cuny.edu/get-involved/fwa-at-baruchUSTA ACE: https://www.ustafoundation.com/ace_curriculum/The legacy of Arthur Ashe: https://www.usopen.org/en_US/news/articles/2020-08-19/2020-08-19_bob_ryland_first_black_pro_tennis_player_lived_a_lifetime_in_the_sport.htmlStanford's LEAD Program: https://www.gsb.stanford.edu/exec-ed/programs/stanford-lead-online-business-programAvinash Harsh, CEO of WEAVR: https://www.linkedin.com/in/aviharsh/Michael's Power Map: https://changwenderoth.com/the-power-map/Michael's Book, Get Promoted: https://changwenderoth.com/#tve-jump-180481ecea3

Market Proof Marketing · Ep 275: Ai Drops New Music, But Should It?Kevin Oakley, Andrew Peek, and Samantha Kellenberger ponder how many DYC employees have ADHD and decide that probably 80% of the marketing team has it undiagnosed. They urge people to get their tickets for the 2023 DYC Summit and let everyone know that half-price tickets are sold out. They discuss the current home interest rates being high and people's desire to see it come down, but warn of the reality surrounding the economy if that were to happen.Story Time (06:01)Andrew says GA 4 is a lot easier than you think and encourages people to just jump in there and do it! Sam is finally getting some landscaping/home improvement done after being in her home for a year and loves how it is coming together. Kevin purchased a wetsuit that he discovered has complicated care instructions.News (27:25) Instagram now allows of to 5 "links in bio" (searchengineland.com)Lack of existing inventory buoys builder confidence in April (www.builderonline.com)AI song featuring fake Drake and Weeknd vocals pulled from streaming services (www.theguardian.com)Current Favorites (00:47:53)Samantha got AppleTV and binged watched Ted Lasso and loves it.Andrew is enjoying the extended fan editions of the Office on Peacock but feels that it's not as funny as the original version.Kevin's favorite is playing around with Polycam and Luma apps on his phone right now.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 275: Ai Drops New Music, But Should It? appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Ep 269: Marketing Coach Power HourKevin Oakley and Jackie Lipinski welcome the newest Do You Convert Marketing Coach, Beth Russell to the team. In this marketing coach power hour episode, the team talks about everything from building a home, the importance of messaging, Beth's biggest takeaways from shadowing home builder meetings, and more!Story Time (4:48)Beth talks about building a custom home, her third home purchase in 8 years, and how the experience has reminded her of the importance of providing care and clarity in our customers' journey. Jackie talks about sensing desperation from her car salesperson during her search for a new car and how we should be cognizant of our tone and messaging in the sales process. Kevin discusses the opportunity available to builders inspired by Studio McGee's new spec home and the biases involved when looking at certain data metrics. In The News (32:20)With little competition, homebuilders are feeling better (www.housingwire.com)Nearly Half Of Home Sellers Are Making Concessions To Woo Buyers (www.redfin.com)Gmail will write your emails for you. Google announces generative AI tools across Workspace (www.fastcompany.com)Google's new AI tools and OpenAI's GPT-4 bring more ‘maturation' to the AI race (digiday.com)TikTok confirms the U.S. has threatened ban if Chinese parent ByteDance doesn't sell stake (www.cnbc.com)Hot Seat with Beth (52:20)What surprises has she seen now being on the DYC side? What's the strangest thing Kevin has done on a call? Who is her spirit animal Home Builder? What is she most scared of? Favorite Things (1:03:50)Jackie's new cameraBeth's current addiction to a particular TV showKevin pretending to be a cool dad Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On Stitcher A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 269: Marketing Coach Power Hour appeared first on Online Sales and Marketing for Home Builders - DYC.

Jen will be one of the presenters as the Sales Rally at IBS 2023: How to Think, Act & Speak Differently to Sell More in 2023 and we're getting a sneak peek of her presentation during today's podcast.With 17 years in sales and marketing for new home builders, Jen Barkan brings frontline experience to Do You Convert as an Online Sales Coach. Since joining the DYC team in 2017, Jen has coached and trained hundreds of online sales specialists and worked with builders across the country to help develop their online sales programs. In addition to her own sales academies and events, Jen participates in industry webinars, podcasts and writes monthly articles and blogs. She also hosts a monthly interview series called Online People Talking where she interviews online sales specialists from around the country. Prior to joining Do You Convert in 2017, Jen was an award winning Online Sales Specialist herself. In 2016, she was named Online Sales Consultant of the Year by the National Sales and Marketing Council of the National Home Builders Association and was also a Silver Award winner in 2015. Later in 2016, Jen was the recipient of Professional Builder Magazine's 40 under 40 award. When Jen isn't coaching online sales specialists, she's spending time with her family and four rescue pups.

Market Proof Marketing · Top Behaviors For Consistent Marketing Results Kevin Oakley, Jackie Lipinski, and Becca Thomas discuss how to prepare your teams for 2023 along with the top 5 behaviors marketing teams need to have to create consistent results. Plus learn how you can join our newly released Marketing Impact Groups for free and team up with 5 other home-building marketers to help you build your own support system. Story Time (2:22)Jackie is seeing two types of marketers lately - the proactive and the reactive by the steps they're taking in order to secure sales going into the end of the year. Becca talks about the benefits to buyers when the market slows and how a personalized home buying experience needs to be the main focus Kevin discusses the top 5 behaviors marketing teams need to have to create consistent results for their home builder. In The News ()Join the 100% free Do You Convert: All Access (https://members.doyouconvert.com/)DYC Wins Two Silver Awards from The Nationals (https://www.doyouconvert.com)Answer the Public  (https://answerthepublic.com)DYC at IBS 2023 (https://www.doyouconvert.com)The Golden Age of SEO is Over - Rand Fishkin (https://landbot.io)Meta has threatened to pull all news from Facebook in the US if an 'ill-considered' bill that would compel it to pay publishers passes (https://www.businessinsider.com)Zillow Group acquires VRX Media to create national photographer network, elevate listing media through ShowingTime+ brand (zillow.mediaroom.com/)Housing Market Predictions 2023: A Post-Pandemic Sales Slump Will Push Home Prices Down For the First Time in a Decade (https://www.redfin.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On Stitcher A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 253: Top Behaviors For Consistent Marketing Results appeared first on Online Sales and Marketing for Home Builders - DYC.

Our first international guest, Lynsey Callaghan tells us her story in this episode, and what led her to found the Dublin Youth Choir in 2017. Lynsey's passion for holistic music teaching is evident through the whole episode. She talks the very intentional ways she ensures that every single singer in DYC is seen and heard at every rehearsal, and the importance of doing so. This inspiring episode reminds us that it isn't just here, in America, that we are living out a people-first approach to music making. This endeavor is world-wide! Be sure to join our community on Facebook and Instagram, and if you are inspired by the content, please support using Buy Me A Coffee! Check back every Thursday for a new inspiring episode. 

It's time to open the DYC mailbag and answer some of your questions. Also, a bit on my recent road trip to southwest Colorado and why do people who you want to pass speed up when you do? All that and more on the Driving You Crazy Podcast.    Contact: 303-832-0217 or DrivingYouCrazyPodcast@Gmail.com Jayson: twitter.com/Denver7Traffic or www.facebook.com/JaysonLuberTrafficGuy  WhatsApp: https://wa.me/17204028248 Instagram: https://www.instagram.com/denver7traffic   Production Notes: Open music: jazzyfrenchy by Bensound Close music: Latché Swing by Hungaria   iTunes:https://apple.co/2fgLX8u iHeart: https://ihr.fm/2LVBvoc Podbean: https://bit.ly/2JbBiec Spotify: https://spoti.fi/30gj3zq Stitcher: https://bit.ly/3EViUk5

En este nuevo programa hablamos de bienestar y de salud, ya que la alimentación saludable es una preocupación de la sociedad actual. Y charlamos con una mujer emprendedora con amplia experiencia en el mundo de los negocios y en el sector de la innovación tecnológica aplicada a la nutrición moderna. Tenemos con nosotros a Paloma Frial, empresaria que ha desarrollado una historia de éxito y ha conseguido numerosos reconocimientos como "Premio a la Calidad e Innovación" otorgado por la Comunidad de Madrid, "Mejor Empresa Alimentaria Española (modalidad innovación)" otorgado por el Ministerio de Agricultura. Madrid es una auténtica referencia en el segmento lujo y son muchas las apuestas que se realizan en la ciudad en el mundo del lujo. Hoy hablamos de lujo en mayúsculas con una de las aperturas de retail más importantes que se han realizado en Madrid en los últimos tiempos: Galería Canalejas, la nueva milla de oro de Madrid, que vamos a conocer un poco mejor de la mano de su directora, Isabel Antolín. Tres grandes marcas españolas, Whisky DYC, Durán Joyeros y Lorenzo Caprile, se unen para crear una pieza única de una Edición Especial del whisky DYC 20 Grandes Maestros en un decantador de cristal de La Granja que va a ser subastada para una causa benéfica. Tenemos con nosotros a Alfonso Durán de Durán Joyeros para hablarnos de esta pieza única. Por ultimo, hablamos de motor y de una de las grandes marcas como es BMW con la presentación de sus terminaciones individual con Borja Hormigos, Jefe de Prensa de la marca alemana que nos contó todos los detalles de estos acabados. Pecados Veniales con Ramón Biosca, Alfonso Escámez, Edson Elguer, Ricardo Ceratto, Ana Mateu, Agustín García, Gus Fernández, Ana Sastre y Lucía Serrano.

Tres grandes marcas españolas, Whisky DYC, Durán Joyeros y Lorenzo Caprile, se unen para crear una pieza única de una Edición Especial del whisky DYC 20 Grandes Maestros en un decantador de cristal de La Granja que va a ser subastada para una causa benéfica. Tenemos con nosotros a Alfonso Durán de Durán Joyeros para hablarnos de esta pieza única. Pecados Veniales con Ramón Biosca, Alfonso Escámez, Edson Elguer, Ricardo Ceratto, Ana Mateu, Agustín García, Gus Fernández, Ana Sastre y Lucía Serrano.

Join Jaiyushka, Jaiyvish and Tallulah as we discuss the future of New Zealand's currency, with the Queen's portrait being phased out. We also speak on the topic of mock exams, and the importance of using te reo Maori in everyday life, as well as recruitment for the DYC. Broadcast on OAR 105.4FM Dunedin www.oar.org.nz

Join Jaiyushka, Jaiyvish and Tallulah as we discuss the future of New Zealand's currency, with the Queen's portrait being phased out. We also speak on the topic of mock exams, and the importance of using te reo Maori in everyday life, as well as recruitment for the DYC. Broadcast on OAR 105.4FM Dunedin www.oar.org.nz

It is time to open the DYC mailbag and answer a couple of popular questions like do you have to stop at the stop sign in a grocery store parking lot or is it legal to drive with things  hanging from your rearview mirror?  Also, what are some of the most annoying actions people do on plans that bother other passengers? All that and more on the Driving You Crazy Podcast.    Contact: 303-832-0217 or DrivingYouCrazyPodcast@Gmail.com Jayson: twitter.com/Denver7Traffic or www.facebook.com/JaysonLuberTrafficGuy  WhatsApp: https://wa.me/17204028248 Instagram: https://www.instagram.com/denver7traffic   Driving You Crazy stories page: https://www.denver7.com/traffic/driving-you-crazy   Production Notes: Open music: jazzyfrenchy by Bensound Close music: Latché Swing by Hungaria   iTunes:https://apple.co/2fgLX8u iHeart: https://ihr.fm/2LVBvoc Podbean: https://bit.ly/2JbBiec Spotify: https://spoti.fi/30gj3zq Stitcher: https://bit.ly/3EViUk5

Market Proof Marketing · Sleep, Creep, Then LeapAndrew Peek, Jackie Lipinski, and Bryce Baker discuss how new home builder marketers could apply the gardening term “sleep, creep, then leap” to their own growth and why you always want to keep growing your knowledge roots deeper. They give 6 tips on how to prepare for the International Builder Show in Florida for 2022 as well as what not to do. Plus they talk about digital photo authentication and what builders can do to protect their images, the top 5 social media predictions marketers for wrong in 2021, and google kills FLoc and replaces it with Topics.  Story Time (0:49) Jackie shares the gardening term “Sleep, Creep, Then Leap” and how it applies to new marketing professionals.Bryce reflects on the start of the year and she wants to give you a friendly reminder to take a step back and give yourself grace and to use this time to brainstorm for ways to improve a process vs changing the plan completely. Andrew is getting influenced and inspired by influencers plus he shares some tips on how to prepare for IBS from what the DYC team has learned over the years.In the News (13:56 ) 5 Social Media Predictions Marketers Got Wrong Last Year (hubspot.com)New Feature Alert: Instagram now lets anyone "remix" any videos on Instagram (instagram.com)The First Standard to Assure a Photo's Authenticity Has Been Created (petapixel.com)Google kills off FLoC, Replaces it with Topics (techcrunch.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode.More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We're here to help you – not to sell you! The post Ep 191: Sleep, Creep, Then Leap appeared first on Online Sales and Marketing for Home Builders - DYC.

Dj Set Exclusif de DJ Darck et moi même pour faire un teaser pour le DYC. Le DYC c'est trois DJ… The post Invité #106 Dj Set exclusif DJ Darck (Darck On The Beat) & DJ Coinx (DYC Teaser) first appeared on Radio Campus Angers.

Market Proof Marketing · The Home Builder Visual Content Series Andrew Peek, Jackie Lipinski, and Samantha Matlock share the exciting news of Do You Convert getting a brand-new website and the Home Builder Marketer Visual Content Series launching soon! They also discuss the news of Meta and Facebook, Zillow's pause on purchasing new homes, and the helpful update to Instagram stories. Story Time (1:26)Jackie shares the exciting news of the launching of DYC's new website, the first month of data from a new builder marketing partner launch, and why she's thankful she attended the Woman in Residential Construction event.Sam shares her new home shopping story in Colorado and how she ended up having a disappointing experience with a nonresponsive online sales team. Andrew's neighbors are starting to sell the homes, and some of them are not realistic about their home prices. In the News (19:11) When Humanlike Chatbots Miss the Mark in Customer Service Interactions (ama.org) iBuying is Hard: Zillow Pauses New Purchases (mikedp.com) Lennar plans neighborhood of 3D-Printed Homes with Icon (builderonline.com) Facebook says it's refocusing company on ‘serving young adults' 45. Expect changes to Instagram to highlight Reels (theverge.com) Instagram now lets all users share links in Stories via Link Stickers (techcrunch.com) Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes.  Follow on Spotify.  Listen On Stitcher.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 174: The Home Builder Visual Content Series appeared first on Online Sales and Marketing for Home Builders - DYC.

Market Proof Marketing · Rethinking Short Form Videos Kevin Oakley and Andrew Peek welcome the newest DYC team member Samantha Matlock on to her first podcast! The team defines what short-form videos technically are and where they could and should be used. Additionally, they touch on the steps that people should take after creating content because no one should create something amazing and then go “now what do I do with this?” Story Time (0:49) Samantha has joined the Do You Convert and also just recently got engaged! Andrew's daughter was intimidated by the large pool, but sometimes you just have to jump in and face your fears. Kevin is here to remind people that we need NEW leads in today's market at today's prices – AND we need to treat them the OLD FASHIONED way. In the News (25:31 ) Builders pull back as more homebuyers are priced out of the market (cnbc.com) For Home Buyers, Length of Commute Drops in Importance, New Data Shows (wsj.com) Remote Work Tops SF, NYC for Most High-Paying Job Openings (informationweek.com)  Tampa Bay's rent rising faster than any other metro area this year. (tampabay.com) YouTube Launches Initial Test of Live-Stream Shopping with Selected Creators (socialmediatoday.com) Ex-Zillow execs promise revolution in lending. (housingwire.com) Question Of The Week (40:20) “Are any of you using tiktok to drive business? And if yes would you drop your username so I could follow you?” Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 159: Rethinking Short-Form Videos appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 159: Rethinking Short-Form Videos appeared first on Online Sales and Marketing for Home Builders - DYC.

Kevin Oakley and Andrew Peek welcome the newest DYC team member Samantha Matlock on to her first podcast! The team defines what short-form videos technically are and where they could and should be used. The post Ep 159: Rethinking Short-Form Videos appeared first on Online Sales and Marketing for Home Builders - DYC.

Enjoy the DY dance team, testimonies of what God did at DYC, & more!

DyC 49-50 | Lo que es de Dios es luz. | Ven, Sígueme con Pepe Valle

Fonzie is the man behind the brand and channel Dip Your Car. Fonzie started his business and channel in his garage almost a decade ago. Since then he has built an industry and a community of over 1 million subscribers. His 538 videos have been watched over 220 million times and helped millions of car enthusiasts change the look and style of their car, including me! Outside of YouTube Fonzie is a father of two and a husband, he also loves to fish and hit the gym. Tune into his channel every week to see what color he will dip one of his cars, or maybe get some inspiration for your next car project. Thanks so much for being on the show today. Dip Your Car Social Media and Websites: YouTube- https://www.youtube.com/c/dipyourcar/featured Instagram - https://www.instagram.com/fonzie/ Instagram - https://www.instagram.com/dipyourcar/ DYC - https://www.dipyourcar.com/ Autoflex - http://www.autoflexcoatings.com/ Patterson Car Care -https://pattersoncarcare.com/ First Rate Marine - https://getfirstrate.com/ Check out the Video version on our YouTube channel and our Social Media! @totally_tubeular_podcast! linktr.ee/totallytubeular For Sponsorship and business opportunities please email - totallytubeularpodcast@gmail.com Stay Tubeular! --- Support this podcast: https://anchor.fm/totally-tubeular/support

Ven, Sígueme con Pepe Valle / “Fortalecer a la iglesia” / DyC 23-26