POPULARITY
Viviamo nell'era dello scroll infinito, della distrazione e della diffidenza. In questo scenario ipercompetitivo, come può un'azienda attirare davvero l'attenzione e trasformare un lead in cliente?
Gabriel Boero, vicepresidente de la Asociación Paraguaya de Parques Industriales @CONEXIONPARQUES 4-9-202
Episode SummaryBrian Boreo joins this week's episode to discuss the Clear Cooperation Policy, real estate marketing, and broader industry shifts.Full Description / Show NotesBrian's history and career background in the industryThe work he does at 1000WattConsumer research insightsHow REALTORS can differentiate themselvesThe CCP: what it is and how it's impacted the industryIf the NAR settlement has had an impact on consumersWhat trends he's keeping an eye on for the rest of the yearWhat's next for him and 1000Watt's relaunch
Listen, Like and Subscribe on Apple or Spotify Podcasts: Brian Boero, co-founder and CEO of 1000Watt, joins Kevin Oakley for a punchy, high-frequency conversation on how home builders can (and should) learn from the broader real estate world. With decades of insight from both agents and consumers, Brian brings a unique lens to current challenges – and opportunities – for builders navigating 2025's volatile market. This episode previews Brian's upcoming talk at the Online Sales & Marketing Summit, pulling from his research, fieldwork, and no-BS branding instincts to spark fresh perspective on how to break from the herd, build trust with brokers, and tap into what today's buyers actually want.Break the Pattern Before It Breaks You• Builders that mimic competitors become the slowest zebra• A standout product means nothing if no one can tell it's differentBuyers Want Freedom, Agents Want Help• Gen Z wants a home they can paint and own, not just a good deal• Agents are tired, anxious, and open to new kinds of partnerships
1000watt CEO Brian Boero sits down with Jason to discuss what agents can do to stand out in a crowded real estate field, how to position your brand correctly, and how think about your marketing differently than the average agent. We'll also discuss how to identify your potential clients wisely in order to gain more business, why you should think about your "how" as opposed to your "why", and Brian's thoughts on the movie "I Love You, Man". Make sure to check out the episode!
Brian Boero articulates a pivotal truth within the realm of real estate marketing, emphasizing the lack of creative storytelling and brand development that has historically characterized the industry. He explains how this unclaimed territory has been staked by his firm, 1000watt, as they ventured to redefine conventional approaches to marketing in real estate. Over the years, the company has grown, increasingly recognized for its innovative strategies and compelling narratives. In our dialogue, we delve into the evolution of marketing practices, the challenges agents face in a hyper-competitive landscape, and the necessity for professionals to cultivate bravery in their branding efforts. Ultimately, we underscore the importance of establishing a distinct and authentic identity in a field where differentiation remains critically scarce.Brian's narrative is punctuated by the challenges he faced while transitioning from political campaigns to real estate. Disillusioned with the political landscape and the individuals within it, he found solace and purpose in the realm of real estate marketing. His partnership with Mark Davison, another luminary in the industry, further propelled 1000watt's success. The duo's dedication to exploring uncharted territories of creativity and branding has led to a distinctive methodology that not only focuses on visual design but also emphasizes the importance of messaging and strategic positioning. This holistic approach ensures that clients are not merely following trends but are instead cultivating a unique brand identity that reflects their values and aspirations, setting them apart in a crowded market.Takeaways: The real estate industry, particularly in the past, lacked innovation in storytelling and brand building, which presented an unclaimed territory ripe for exploration. In establishing 1000watt, we recognized the absence of creativity in real estate marketing, allowing us to define a unique space for our services. The evolution of our firm was marked by a gradual expansion of projects and clients, leading to our recognition for innovative branding solutions. Clients often require encouragement to embrace creative risks, and our established reputation facilitates their willingness to venture beyond conventional marketing. Understanding the distinct characteristics of a client's brand requires an in-depth discovery process, which serves to differentiate them in a crowded marketplace. The misconception that immediate engagement in marketing equates to effective brand building overlooks the necessity for a thoughtful and strategic approach.
Per quale motivo io e te non abbiamo creato aziende unicorno?Ho visto nascere internet e diventare onnipresente nelle nostre vite.Ora sto assistendo all'arrivo dell'Intelligenza Artificiale.Ho visto aziende nascere dal nulla e diventare giganti.Eppure… non sono io ad aver creato Amazon o Facebook. Perché?In questo video voglio esplorare il motivo per cui alcuni diventano Bezos, Musk o Zuckerberg… e altre persone no.Partiamo da un dato interessante: su 100.000 startup, solo una diventa un unicorno. Solo una sfonda davvero. E delle altre 99.999?Di loro non parla mai nessuno. Falliscono in silenzio o vengono assorbite da qualcun altro. Ogni tanto sentiamo storie di startup che ce l'hanno fatta, ma nessuno racconta le disfatte. Nessuno racconta le migliaia di imprenditori che hanno provato e non ce l'hanno fatta.Quindi, se vuoi davvero capire perché non siamo come Bezos o Zuckerberg, dobbiamo guardare tre fattori fondamentali:- Cambiamenti strutturali- Time to market- Difficoltà di aprire un mercatoQuindi, torniamo alla domanda iniziale: perché io e te non siamo come Bezos o Zuckerberg?Perché forse non eravamo nel posto giusto al momento giusto.Perché forse siamo arrivati troppo presto o troppo tardi.Perché forse non avevamo le risorse per far adottare la nostra idea al mercato.O forse semplicemente perché sono stati più bravi di noi.Ma c'è un'altra domanda che vale la pena farsi: è davvero quello che vogliamo?Essere un Bezos o uno Zuckerberg ha un prezzo altissimo. Significa dedicare la tua vita interamente a un obiettivo. Significa sacrificare tutto il resto. Non è detto che sia la scelta migliore per tutti.Quindi, piuttosto che chiederci perché non siamo come loro, forse dovremmo chiederci: qual è il nostro vero obiettivo?#digitalmarketing #marketing #digitalmarketing #vendite #positioning #brandpositioning #packaging #promotion #promozione #incentive #marketingarage=================================Mi presento…Mi chiamo Gianluca Testa, sono il CEO e Founder di alcune aziende di marketing quali 4incentive, 4contest e Memobrand. Da oltre 20 anni mi occupo di:* Incremento Vendite ed Operazioni Incentive* Lead Generation e Concorsi a Premio* Lancio di Prodotti e Brand Ho avuto il privilegio di lavorare su progetti strutturati durati diversi anni con aziende come: Candy, Wrigley, 3Com, Grigolin, Tubor, SAP, Hoover, Nobili, BFT, Noberasco, Riello Aros, Diageo. Duravit, Boero, Snaidero, ABB, Heineken, Cerdomus, Stella Rubinetterie, Corman, Agras Pet, Geromin, Pianca, Comoli Ferrari, Ponte Giulio, Weidmuller e molte altre.Collaboro attivamente con il centro ricerche dell'Università USF di Tampa (US) dove ho sviluppato un progetto innovativo, il Metodo SALES POWER SALES CONTROL, che unisce i mondi della formazione e dell'incentive per dare alle aziende il pieno controllo sul processo delle vendite lungo tutta la filiera distributiva. Sono inoltre autore del libro “Memobrand, crea un brand memorabile che vende.”=================================* Ricordati di iscriverti al canale Youtube per non perderti i prossimi contenutihttps://www.youtube.com/channel/UCY0ULyzYfz6kyLbihJm2hLA?sub_confirmation=1* Visita anche i miei siti:https://4incentive.ithttps://memobrand.ithttps://marketingarage.it/https://IncrementoVendite.com* Mi trovi anche su LinkedInhttps://www.linkedin.com/in/gianlucatesta-* Seguimi anche su Facebook https://www.facebook.com/marketingarage.it/ Hosted on Acast. See acast.com/privacy for more information.
It's been a while but we're back! And our next guest is teacher, lecturer and playwright Terry Boero. We learn about her upbringing her work at SF State, any new works she's working on now, and her future. Terry can be contacted directly via Instagram at @merriberriterri and on Bluesky: Terry-Boero.bsky.social Jameelah Rose has her own business selling healthy drinks - MelanA☥D is a black owned business that specializes in alkaline elixirs used to heal the mind and body. It's currently being sold at the Mandela Shopping Mart and you can find more info on MelanA☥D on this Facebook page: https://www.facebook.com/melanaid We also want to thank Charles Blades Barbershop for sponsoring The Yay! Charles Blades Barbershop is located at 180 Second Street in downtown Oakland. It's a very cool, relaxing place where you can get your cuts and they'll even serve you a complimentary drink. Charles is also selling men's hair products on his website https://cbbgroominingproducts.myshopify.com Hair Gels, Pomades, Shampoos and Conditioners. Hop online, give the products a try and support minority businesses like my man Charles Blades. Book an appointment online here: https://www.cbb.hair Erin Merritt (Episode 191) is a gifted actress and director – creator of Women's Will, the all-female Shakespeare group that ran from 1998-2009, who is suffering from ALS. She has been a blessing to the bay area theatre community and this is an opportunity to be a blessing for her. Her GoFundMe page link is below – please consider giving to help with her medical needs. Even a little bit counts. Erin Merritt's Go Fund Me site: https://gofund.me/e85e9f04 SHOWS: Exotic Deadly (SF Playhouse) Jan 30 – March 8 Nicole Tung (Episode 314) is in the show https://www.sfplayhouse.org/sfph/2024-2025-season/exotic-deadly-or-the-msg-play/ Froggy (Center Rep) LAST SHOW TOMORROW (March 2) Adam KuveNiemann (Episode 274) is in the show Jed Parsario (Episodes 63 & 186) is in the show https://www.centerrep.org Cuckoo Edible Magic (SF BATCO) Feb 13 – March 8 Julie Kuwabara (Episode 184) is in the show https://www.sfbatco.org City of Angels (Pinole Community Players) March 7 – 23 Bruce Kaplan (Episode 294) is in the show https://www.pinoleplayers.org/cityofangels Wild With Happy (NCTC) March 7 – April 6 ShawnJ West (Episode 146) is directing the show https://nctcsf.org Fat Ham (San Francisco Playhouse) March 20 – April 19 Margo Hall (Episode 166) is directing the show Khary Moye (Episode 45) is an understudy for the show https://www.sfplayhouse.org/sfph/2024-2025-season/fat-ham/ Simple Mexican Pleasures (NCTC) April 4 – May 11 https://nctcsf.org/event/simple-mexican-pleasures/ SF Fringe Festival (SF State) April 4-8 Terry Boero and Jeffrey Lo (Episode 153) is coordinating the event https://gateway.sfsu.edu/public/webcalendar/event/56218 Government Housing (Lower Bottom Playaz) April 4 – 29 Cat Brooks (Episode 283) is in the show Jeunee Simon (Episode 297) is in the show Dr. Ayodele Nzinga (Episode 257) wrote and directed the show https://www.lowerbottomplayaz.com Jersey Boys (Palo Alto Players) April 18 – May 4 Lauren Jiang & James Jones (Episode 245) are in the show Danny Martin (Episode 71) is in the show https://paplayers.org Pacific Overtures (Kunoichi Productions at Brava Theatre) May 30 – June 15 Eiko Moon Yamamoto (Episodes 120 & 225 is in the show) https://www.kunoichiproductions.org/pacific-overtures Follow us on Facebook and Bluesky (TheYayPodcast)
Nel marketing diciamo che non importa COSA facciamo, non importa COME lo facciamo, ma conta solo PERCHÈ lo facciamo.In questo video abbiamo raccolto il PERCHÈ di Imprenditori e Direttori Marketing che sono stati intervistati nel Marketing Garage.Non perderti questo contenuto ricco di spunti e ispirazione!Inoltre, puoi trovare nel canale ogni singola intervista.
Cada año AUTOFM transmite el Dakar, un programa por cada etapa, incluida la de descanso. En cada programa hay una sección de seguridad vial que tiene como objetivo educar y concienciar a la sociedad. Lista de fallecimientos en el Rally Dakar • 1979: Patrick Dodin, motociclista, fallece tras salirse de la pista en Agadés (Níger). • 1981: Franco Druetta y Andrea Carisitres, técnicos del equipo IVECO, pierden la vida en Tamanrasset (Argelia). • 1982: Bert Oosterhuis, motorista holandés, fallece en un accidente con su Yamaha XT500. • 1983: Jean-Noel Pineau, motorista francés, fallece atropellado en una etapa en Uagadugu. • 1986: Yasuo Kaneko, motorista japonés, muere en un accidente entre París y Sete. • Accidente aéreo en Gourma (Níger): fallecen Thierry Sabine (creador del Dakar), el cantante Daniel Balavoine, la periodista Nathalie Odent, el piloto François-Xavier Bagnoud y el técnico Jean-Paul Le Fur. • Giampaolo Marinoni, motorista italiano, fallece tras una infección provocada por una caída en Dakar. • 1988: • Kees Van Loevezij, navegador holandés, fallece al volcar su camión DAF en Djado (Níger). • Patrick Canado, piloto francés, muere al chocar su Range Rover contra un Mercedes. • Niña de 10 años fallece atropellada en Kita (Malí). • Jean Claude Huger, motorista francés, fallece tras caer en Tombuctú. • Mujer mauritana y su hija fallecen arrolladas por un coche de prensa. • 1990: Kaj Salminen, reportero finlandés, muere tras un choque en Mali. • 1991: Charles Cabannes, piloto francés, fallece en una emboscada en Kadaouane (Mali). • 1992: • Laurent Le Bourgeois y Jean-Marie Sounillac, del equipo Duc de Boulogne, fallecen en un accidente en Sabah (Libia). • Gilles Lalay, piloto francés, muere tras chocar contra un vehículo de asistencia en Pointe Noire (Congo). • 1994: Michel Sansen, belga, fallece tras caer de su moto en Mauritania. • 1996: • Laurent Gueguen, conductor francés, fallece al explotar una mina en Marruecos. • Niña guineana fallece atropellada por Marcel Pilet. • Tomás Urpí, español, muere tras un accidente en Rabat. • 1997: Jean-Pierre Leduc, francés, fallece tras caer de su moto en Mali. • 2001: Daniel Vergnes, mecánico, fallece en un accidente en Mauritania. • 2003: Bruno Cauvy, copiloto francés, muere tras un vuelco en Libia. • 2005: • José Manuel Pérez, ‘El Carni', español, fallece por complicaciones de una caída. • Fabrizio Meoni, italiano, muere de un paro cardíaco en Mauritania. • Dos mecánicos belgas son atropellados por un camión cerca de Dakar. • 2006: Andy Caldecott, australiano, fallece en Mauritania. • 2007: • Elmer Symonds, sudafricano, muere tras chocar contra un río seco en Marruecos. • Eric Aubijoux, francés, fallece de un paro cardíaco en Senegal. • 2009: Pascal Terry, francés, es hallado muerto en Argentina. • 2012: Jorge Andrés Martínez Boero, argentino, fallece en un accidente en Argentina. • 2013: Thomas Bourgin, francés, muere tras un choque en Chile. • 2014: Eric Palante, belga, fallece en una etapa en Tucumán, Argentina. • 2015: Michal Hernik, polaco, fallece durante la etapa entre San Juan y Chilecito. • 2020: • Paulo Gonçalves, portugués, fallece tras un accidente en Arabia Saudí. • Edwin Straver, holandés, muere días después de un accidente. • 2021: Pierre Cherpin, francés, fallece cinco días después de un traumatismo craneal. • 2022: Quentin Lavalée, mecánico francés, muere en un accidente en un enlace en Arabia Saudí. • 2023: Carles Falcón, español, fallece tras una caída en la segunda etapa del Dakar. Hasta aquí el programa de hoy del podcast de seguridad vial y educación vial. ¿Quieres escuchar episodios anteriores sobre seguridad en moto? • P138 100 tramos más peligrosos para motoristas https://go.ivoox.com/rf/72292314 • P154 Hugo de 14 años muere en el campeonato Europeo de motociclismo. https://go.ivoox.com/rf/73574655 • P176 Motos sin ITV https://go.ivoox.com/rf/75543112 • P262 Seguridad Vial en moto No me llames paquete https://go.ivoox.com/rf/93733543 • P289 Caídas en quad o moto y la importancia de la equipación adecuada. Seguridad vial Dakar 2023 https://go.ivoox.com/rf/101146657 • P300 Seguridad vial en moto en el Dakar https://go.ivoox.com/rf/101515123 • P327 Seguridad vial en moto, formación conducción, compra de equitación y exigir la retirada de guardarraíles asesinos https://go.ivoox.com/rf/105221622 • P376 seguridad vial en moto, episodio 5 del verano de seguridad en Onda Cero https://go.ivoox.com/rf/114152759 • P470 La seguridad vial en moto a debate https://go.ivoox.com/rf/126752010 • P566 chaleco airbag moto para la atgc https://go.ivoox.com/rf/135729959 • P557 4000 motos en la manifestación motera por la seguridad vial https://go.ivoox.com/rf/134812092 ¿Quieres escuchar episodios anteriores sobre seguridad en Euro NCAP? • P22 Seguridad infantil en Euro NCAP 2020 https://go.ivoox.com/rf/60410726 • P31 La seguridad infantil de los 7 coches ensayados en Euro NCAP 2020 https://go.ivoox.com/rf/63999896 • P119 En AutoFM hablamos del origen de lo que hoy es Euro NCAP https://go.ivoox.com/rf/70766776 • P192 Hyundai Ioniq 5 en Euro NCAP https://go.ivoox.com/rf/77624794 • P200 El coche más seguro para niños según Euro NCAP https://go.ivoox.com/rf/79810679 • P278 ¿Qué es EuroNCAP? https://go.ivoox.com/rf/97118681 • P320 Seguridad EuroNCAP en el Lexus RX https://go.ivoox.com/rf/104093361 • P325 Cupra en Euro NCAP seguridad made in Spain https://go.ivoox.com/rf/104841125 • P353 Euro NCAP y la seguridad de nuestros vehículos https://go.ivoox.com/rf/111970962 • P413 Etiquetas de seguridad en EuroNCAP https://go.ivoox.com/rf/121984964 • P426 BMW Serie 5 en EuroNCAP https://go.ivoox.com/rf/121989858 ¿Quieres escuchar episodios anteriores sobre patinetes eléctricos (VMP) y su influencia en la educación vial y seguridad vial? • VMP o los patinetes eléctricos (13-11-2020) https://go.ivoox.com/rf/58970634 • P29 200€ de multa a los patinetes que circulen por la acera (19-1-2021) https://go.ivoox.com/rf/63999858 • P39 El 80% de los accidentados en patinete eléctrico iban sin casco. https://go.ivoox.com/rf/64652023 • P88. En la sección de RiveKids dentro de AutoFM hablamos de atropellos de niños con patinete eléctrico VMP https://go.ivoox.com/rf/68488690 • P134 Tráfico dice que se va a poner duro con patinetes y bicicletas https://go.ivoox.com/rf/71998645 • P205 certificado para VMP y manual de características del patinete eléctrico https://go.ivoox.com/rf/81250012 ¿Quieres escuchar episodios anteriores sobre cómo la DGT afronta la educación vial y seguridad vial? • P47. La DGT recauda más de un millón de euros al día en multas https://go.ivoox.com/rf/65042824 • P68 2.880 conductores fueron denunciados dos o más veces en un mismo año por no llevar el cinturón de seguridad. https://go.ivoox.com/rf/66793732 • P72 La otra cara del rescate en carretera. DGT https://go.ivoox.com/rf/67030950 • P78 ¿Por qué nos denuncia la DGT en España? https://go.ivoox.com/rf/67470851 • P85 los tribunales anulan la mitad de las multas que pone la DGT. https://go.ivoox.com/rf/68027004 • P189 Cómo adelantar con seguridad https://go.ivoox.com/rf/76818386 • 6 puntos por usar el móvil al volante y más cambios de la DGT. https://go.ivoox.com/rf/60394281 • P383 ¿Hay que abrochar el cinturón de seguridad incluso sin ocupantes en las plazas traseras? https://go.ivoox.com/rf/115775880 • P444 Ocurrencias de la DGT en 2024 https://go.ivoox.com/rf/124103189 • P559 estrategia de país en la seguridad vial https://go.ivoox.com/rf/134812303 • P447 Propuestas de la DGT para bajar fallecidos en carretera https://go.ivoox.com/rf/124482117 ¿Quieres escuchar episodios anteriores del podcast de educación vial y seguridad vial? • P6 Coronavirus y Seguridad Vial https://go.ivoox.com/rf/49513283 • P169 Seguridad vial en Onda Cero https://go.ivoox.com/rf/74292123 • P125 ¿Isofix en un SsangYong Rodius? Y mucha más seguridad vial https://go.ivoox.com/rf/71289331 • P196 Seguridad vial para bebés prematuros y CIPSEVI https://go.ivoox.com/rf/78652365 • P168 Sin ruedas no hay seguridad vial https://go.ivoox.com/rf/74292023 • P182 La educación vial en El Enfoque, Onda Madrid https://go.ivoox.com/rf/76018355 • P7 Mascarillas y guantes son al coronavirus lo que el cinturón de seguridad y los SRI a la violencia vial https://go.ivoox.com/rf/50038459 • P197 Estudio sobre la inseguridad vial en el contenido de las series en Capital Radio https://go.ivoox.com/rf/78897119 • P565 la mayoría de gente no usa el cinturón de seguridad https://go.ivoox.com/rf/135729932 • P561 4 de cada 10 conductores dan positivo en drogas https://go.ivoox.com/rf/134812530 • P541 La DGT no sabe dónde hay más de 650 millones de euros https://go.ivoox.com/rf/133580231 ¿Quieres escuchar episodios anteriores del podcast de seguridad vial en el Dakar? • P290 Lluvia torrencial, helicópteros que no pueden volar y buggies en medio de riadas. Seguridad vial Dakar 2023 https://go.ivoox.com/rf/101146767 • P291. Señalización de accidentes en la carrera más dura del mundo. Seguridad vial Dakar 2023 https://go.ivoox.com/rf/101146815 • P295 Exceso de velocidad, radar, sanción y distancia de frenado. Seguridad vial Dakar 2023 https://go.ivoox.com/rf/101147162 • P297 Muere atropellado por conseguir la mejor foto. Seguridad vial Dakar 2023 https://go.ivoox.com/rf/101514720 • P302 El Dakar 2023 da una lección de seguridad vial. La velocidad no mata, matan otras cosas. Seguridad vial Dakar https://go.ivoox.com/rf/101515334 • P301 Seguridad Vial con Manolo Plaza en el Dakar y en la vida. Seguridad vial Dakar 2023 https://go.ivoox.com/rf/101515325 • P300 La seguridad vial en moto en el Dakar y en las carreteras españolas. Seguridad vial Dakar 2023 https://go.ivoox.com/rf/101515123 • P294 Cansancio y fatiga extrema en competición. Seguridad vial Dakar 2023 https://go.ivoox.com/rf/101147100 • P296 ¿Es más seguro un chasis tubular? Biomecánica del impacto y aceleraciones en la seguridad vial Dakar 2023 https://go.ivoox.com/rf/101514635 • P288 Arco antivuelco o jaula de seguridad. Seguridad vial Dakar 2023 https://go.ivoox.com/rf/100776113 • P293 Hans. Seguridad vial Dakar 2023 https://go.ivoox.com/rf/101146904 • P292. Pos seguridad después de un vuelco o un accidente ¿qué hacer?. Seguridad vial Dakar 2023 https://go.ivoox.com/rf/101146866 • P287 Arnés vs cinturón de seguridad. Seguridad vial Dakar 2023 https://go.ivoox.com/rf/100775999 • P299 Conducir sin luna en la seguridad vial Dakar 2023 https://go.ivoox.com/rf/101515049 • P298 Fallece atropellado un aficionado que estaba viendo el Dakar 2023. Seguridad vial dentro y fuera de la competición https://go.ivoox.com/rf/101514818 • P430 Prologo Dakar 2024, seguridad vial https://go.ivoox.com/rf/122182887 • P438 Etapa 10 Dakar 2024 competición vs vida real en la señalización https://go.ivoox.com/rf/123338733 • P435 Etapa 5 Dakar 2024, la fatiga https://go.ivoox.com/rf/122440640 • P440 Etapa de descanso Dakar 2024 los twit de la DGT https://go.ivoox.com/rf/123339096 • P439 Etapa 11 Dakar 2024 adelantamientos extremos https://go.ivoox.com/rf/123338820 • P436 Atropello de un espectador en el Dakar 2024 https://go.ivoox.com/rf/122440725 • P434 Etapa 4 seguridad jurídica y excesos de velocidad en el Dakar 2024 https://go.ivoox.com/rf/122440464 • P431 Etapa 1 Dakar 2024, espectador atropellado https://go.ivoox.com/rf/122229047 • P432 Etapa 2 Dakar 2024, jaula de seguridad y Carles Falcón https://go.ivoox.com/rf/122229139 • P433 Etapa 3 Dakar 2024, los 3 impactos de un accidente https://go.ivoox.com/rf/122440325 “El verdadero viaje es el que termina como comenzó, con felicidad e inocencia” Feliz viaje hasta el próximo programa. _______________________________________
Esto es un extracto de los podcast especiales de seguimiento del Dakar 2025 que realizamos en AutoFM. El compromiso por la seguridad vial de AUTOFM está presente en todos los tipos de programas que ofrece por eso sacamos también esta sección que va dentro de los episodios del DAKAR 2025 Etapa de descanso homenaje a las personas que han fallecido en la carrera del Dakar El Dakar es la carrera más dura del mundo El español Carles Falcón fué la última víctima de las 74 personas que han perdido la vida en las 46 ediciones celebradas del rally Dakar. Además de Carles Falcón, en la lista de fallecidos se encuentran otros dos españoles en la historia del Dakar: Tomás Urpí, en 1996, y el piloto José Manuel Pérez, como en 2005. El Dakar tiene como años más luctuosos 1986, en el que fallecieron siete personas, entre ellas la 'alma mater' de la prueba, Thierry Sabine; y 1988, cuando murieron seis participantes. Lista muertes en el Rally Dakar - 1979: el joven motociclista Patrick Dodin tras salirse de la pista en Agadés (Níger). - 1981: dos técnicos del equipo IVECO (Franco Druetta y Andrea Carisitres), en Tamanrasset (Argelia). - 1982: en accidente, el motorista holandés Bert Oosterhuis (Yamaha XT500). - 1983: el motorista francés Jean-Noel Pineau al ser atropellado en la etapa en Uagadugu. - 1986: el motorista japonés Yasuo Kaneko, en un accidente en el tramo entre París y Sete. El día 14 de enero se produjo el accidente más grave en la historia de la prueba al fallecer cinco personas al estrellarse un helicóptero en Gourma (Níger), entre ellas el creador de la prueba, Thierry Sabine, así como el cantante francés Daniel Balavoine, la periodista Nathalie Odent, el piloto suizo Francois-Xavier Bagnoud y el técnico de la televisión de Luxemburgo Jean-Paul Le Fur. Además, 48 horas después de finalizar la prueba muere el motorista italiano Giampaolo Marinoni, que había sufrido una grave caída en Dakar y sufrió una infección. - 1988: es el segundo año más trágico en la prueba con la muerte de seis personas. Falleció el navegador holandés Kees Van Loevezij, cuando su camión DAF dio seis vueltas de campana en Djado (Niger). El francés Patrick Canado, al chocar su Range Rover contra un Mercedes. Días después, una niña de 10 años muere atropellada por un vehículo que cruzaba una travesía de la ciudad maliense de Kita. Muere en un hospital parisino el motorista francés Jean Claude Huger, tras caer entre las localidades malienses de Tombouctou y Bamakomuere. Una mujer mauritana y su hija, perecen al ser arrolladas por un coche de prensa entre Mauritania y Senegal. - 1990: el reportero y expiloto finlandés Kaj Salminen fallece tras chocar su coche con un vehículo local en Mali. - 1990-91: el francés Charles Cabannes, piloto del camión de asistencia de Citroen, fallece como consecuencia de los disparos recibidos en una emboscada en el pueblo tuareg de Kadaouane, localidad controlada por el ejército de Mali. - 1991-92: los franceses Laurent Le Bourgeois y Jean-Marie Sounillac, ocupantes del Range Rover de asistencia del equipo Duc de Boulogne, mueren al volcar el vehículo en Sabah (Libia). El piloto francés Gilles Lalay (Yamaha) fallece al chocar contra un vehículo de asistencia médica en la localidad congoleña Pointe Noire. - 1994: el belga Michel Sansen muere al caer de su moto sobre una pista de arena en Nouakchott (Mauritania). - 1996: el francés Laurent Gueguen, conductor de un camión Mercedes, muere al hacer explosión una mina abandonada entre Foum el Hasan y Smarra (sur de Marruecos). En la ciudad guineana de Tarembali, fallece una niña al ser atropellada por la moto del francés Marcel Pilet. El español Tomás Urpí fallece en Tarrasa como consecuencia de las heridas sufridas al dar su coche varias vueltas de campana cuando se dirigía a su hotel en las proximidades de Rabat. - 1997: el francés Jean-Pierre Leduc muere al caer de su moto KTM, entre la localidad senegalesa de Tambacunda y la maliense de Kayes. - 2001: fallece el mecánico del equipo Toyota Trophy, Daniel Vergnes, en un accidente cuando se dirigía a la localidad mauritana de Tidjikja. - 2003: el copiloto francés Bruno Cauvy fallece tras sufrir el Toyota pilotado por Daniel Nebot un violento vuelco entre Zilla y Sarir (Libia). - 2005: el motociclista español José Manuel Pérez, 'El Carni', muere el 10 de enero minutos después de ingresar en el hospital de Alicante, donde había sido trasladado desde Dakar tras ser intervenido de una caída grave el 6 de enero entre Zquerat y Tichit. El piloto italiano de motos Fabrizio Meoni, vencedor de las ediciones 2001 y 2002, fallece como consecuencia de un paro cardíaco mientras disputaba la etapa entre Atar y Kiffa, en Mauritania. Dos motoristas belgas del equipo de asistencia del piloto René Delaby (KTM) mueren tras ser atropellados por un camión en los alrededores de la capital senegalesa. - 2006: el piloto australiano Andy Caldecott (KTM) fallece en la etapa entre Nuakchot y Kiffa (Mauritania). - 2007: el motociclista sudafricano Elmer Symonds, de 29 años, fallece en el acto el 9 de enero al chocar contra el borde de un río seco, en la etapa entre Er Rachidia y Ouarzazate (Marruecos). El piloto francés Eric Aubijoux, de 42 años, fallece el 20 de enero de un paro cardíaco en el tramo entre las ciudades senegalesas de Tambacunda y Dakar. - 2009: el motorista francés Pascal Terry, de 49 años, fue hallado muerto en la noche del martes 6 de enero al miércoles 7 en Jacobacci (Argentina), en la trigésima edición del Rally. - 2012: el piloto de motos argentino Jorge Andrés Martínez Boero, de 38 años, muere en un accidente en el kilómetro 55 de la primera etapa del Dakar, entre las localidades argentinas de Mar del Plata y Santa Rosa. - 2013: el motociclista francés Thomas Bourgin (KTM) muere al estrellarse con su vehículo contra una patrullera de la policía chilena mientras disputaba la séptima etapa del Dakar 2013, entre la ciudad chilena de Calama y la argentina de Salta. - 2014: el piloto de motos belga Eric Palante (Honda) falleció en la quinta etapa del Dakar, que discurrió entre Chilecito y Tucumán. El camión que recogía a los pilotos rezagados de la etapa del día anterior encontró el cuerpo sin vida de Palante en el kilómetro 143 del tramo cronometrado. - 2015: El piloto polaco de motos Michal Hernik, de 39 años, muere durante la tercera etapa del Dakar, entre San Juan y Chilecito, en el kilómetro 206 de la Cuesta del Miranda, en la provincia de La Rioja. - 2020: el piloto portugués Paulo Gonçalves fallece durante la séptima etapa al sufrir un accidente en el kilómetro 263 de la etapa entre Riad y Wadi Al Dawasir. Días después de finalizar la competición, falleció en su país el piloto de motos holandés Edwin Straver, como consecuencia de las heridas sufridas en la penúltima jornada de la prueba, disputada el 16 de enero, en la que se rompió una vértebra. - 2021: fallece el piloto francés de motos Pierre Cherpin, cinco días después de sufrir un traumatismo craneal durante la séptima etapa. Murió cuando era trasladado en avión sanitario de Yeda a Lille (Francia). - 2022: fallece francés Quentin Lavalée, jefe de mecánica del coche número 726 del equipo PH Spot, tras un accidente de tráfico en un enlace de la última etapa, entre Bisha y Yeda. - 15 de enero 2023. el español Carles Falcón muere por las heridas derivadas de su caída el día 7 en la segunda etapa del Dakar. Participan: Fernando Rivas, Antonio Rodríguez, José Lagunar, Nacho Salvador y Diego Durruty Todos los podcast: https://www.podcastmotor.es Twitter: @AutoFmRadio Instagram: https://www.instagram.com/autofmradio/ YouTube: https://www.youtube.com/@AutoFM Contacto: autofmredes@gmail.com
Hace unas semanas volví a Buenos Aires, porque estoy haciendo un documental sobre el bandoneón para la televisión alemána y francesa. Encontré y entrevisté a muchísimos músicos de tango. Uno de ellos es Ramiro Boero que es el heredero musical del gran Roberto Alvarez fallecido en el 2023 cuya entrevista ya presentamos hace unos años en nuestra serie de podcasts. Ramiro Boero descubrió el bandoneón a los 17 años. Ya llevaba unos años tocando la guitarra clásica. Vio un bandoneón en la casa de un amigo y le preguntó si podía probarlo. A Ramiro le gustaba muchísimo la música de Astor Piazzolla y quería conocer mejor su instrumento emblemático. Cuando Ramiro lo tuvo sobre sus rodillas e intentó tocarlo, pensó: „Esto es lo más loco que he visto en mi vida.“ Fue amor a primera vista, y Ramiro decidió en ese mismo momento comprarse un bandoneón y convertirse en bandoneonista. A partir de 1992, estudió en el Conservatorio Manuel de Falla porque no podía pagarse clases particulares. Allí también recibió clases de solfeo, contrapunto, arreglos y composición. Pero, sobre todo, Ramiro aprendió el oficio tocando en todo tipo de orquestas. Cuando integró a la Orquesta Escuela, tocó bajo la dirección de Emilio Balcarce, Julián Plaza, Leopoldo Federico y otros maestros que también hemos presentado en nuestra serie de podcasts. Cada uno tiene su propio estilo que es muy diferente uno a l'otro, me comentó Ramiro. Ahora esta enseñando y tocando como primer bandoneonista en esta orquesta bajo la dirección de Víctor Lavallén y enseña bandoneón en la EMPA, la Escuela de Música Popular de Avellaneda. Pero Ramiro también escribe y toca su propia música. Recientemente ha publicado un Compact dedicado a la música brasileña. Descubren ustedes mismos todo lo que Ramiro Boero, este versátil y extraordinario bandoneonista, me contó aquel día de verano en la calurosa Buenos Aires.
Welcome back to the PPW Podcast! In this episode, host Harvey Hancock is joined by Simon Baker and our first repeat guest, Brian Boero from 1000 Watt. Together, they dive deep into the current state of the U.S. real estate market, exploring the challenges and changes within the Multiple Listing Service (MLS) system. Key topics discussed include: + An overview of the sluggish U.S. real estate market and the impact of interest rates. + The unique structure of the MLS and its significance in real estate transactions. + The implications of recent legal settlements on commission structures and agent behaviour. + The rise of Homes.com and its competition with Zillow and Realtor.com. + The evolving role of AI in real estate, from marketing to transaction processes. + Future of the real estate industry and the potential for a more streamlined market. Don't forget to like, subscribe, and hit the notification bell for more episodes! Timestamps: 00:00 - Introduction 00:23 - Overview of the U.S. real estate market 01:46 - Understanding the MLS 04:38 - Factors driving change in the market 06:20 - The role of Homes.com 08:42 - Realtor.com's position in the market 10:26 - The impact of ad spending 12:58 - Future predictions for Zillow and Realtor.com 17:01 - Legal settlements and commission structures 19:04 - The role of AI in real estate 25:46 - Conclusion and future outlook Follow us on linkedin: https://www.linkedin.com/company/property-portal-watch Check out - www.onlinemarketplaces.com Listen to the full episode on your favourite podcast platform!
PARTI DAL PERCHE'Ci sono aziende che producono beni e servizi, si occupano del COSA FANNO e sono la stragrande maggioranza, e ci sono invece aziende che ispirano le persone, si preoccupano del PERCHE' LO FANNO e questo sono una netta minoranza. Solo la seconda tipologia di aziende, quelle mosse da motivazioni più profonde, riescono ad eccellere nel lungo termine e ad avere schiere di clienti che si immedesimano nei loro stessi valori e diventano degli evangelisti pronti a diffondere il verbo nel quale credono.La domanda che ne deriva è quindi questa: qual è il tuo perché, cosa motiva la tua azienda, in cosa credete e per cosa vi battete?La maggior parte delle aziende non sanno il vero motivo per il quale i clienti comprano da loro e, conseguentemente, non hanno strategia efficaci per acquisirne di nuovi. Pensano che i loro prodotti vengano apprezzati solo per le caratteristiche tecniche e per la qualità intrinseca percepita.Per far crescere le vendite si affidano a politiche commerciali aggressive, oppure cercano di utilizzare dei testimonial famosi per cercare di trasferire indirettamente un po' di carisma e fiducia anche alla loro azienda e ai loro prodotti. Hanno un marketing che sgomita nel mercato per ottenere attenzione e visibilità, spesso facendo promesse esagerate e lasciando poi nei clienti la sensazione di non aver fatto un buon affare. Tutto questo allontana dal Brand e rende difficile mantenere e far crescere la base dei clienti.Simon Sinek, autore del libro “Start with Why”, “Parti dal Perché”, ipotizza un modello chiamato “The Golden Circle”, tre cerchi di consapevolezza nei quali si possono trovare le aziende durante il loro ciclo di vita. Vediamo quali sono:IL COSA: descrive le attività svolte dall'azienda. Qualsiasi azienda al mondo sa esattamente cosa produce. È la parte più semplice e più evidente del cerchio.IL COME: illustra come viene fatto il "COSA". Normalmente, è qualcosa che differenzia l'azienda sul mercato, come una proposta di valore esclusivo. Nei casi più virtuosi può includere anche una Big Idea o USP.IL PERCHÉ: è qui che si trova l'elemento che fa la differenza poiché la maggior parte delle aziende non conosce il vero motivo per il quale fanno quello che fanno. Questa parte del cerchio definisce la tua missione, perché la tua azienda esiste e perché dovrebbe essere importante per qualcuno. Descrive quello in cui credi.#marketing #digitalmarketing #vendite #positioning #brandpositioning #packaging #promotion #promozione #marketingarage #gianlucatesta=================================Mi presento…Mi chiamo Gianluca Testa, sono il CEO e Founder di alcune aziende di marketing quali 4incentive, 4contest e Memobrand. Da oltre 20 anni mi occupo di:* Incremento Vendite ed Operazioni Incentive* Lead Generation e Concorsi a Premio* Lancio di Prodotti e Brand Ho avuto il privilegio di lavorare su progetti strutturati durati diversi anni con aziende come: Candy, Wrigley, 3Com, Grigolin, Tubor, SAP, Hoover, Nobili, BFT, Noberasco, Riello Aros, Diageo. Duravit, Boero, Snaidero, ABB, Heineken, Cerdomus, Stella Rubinetterie, Corman, Agras Pet, Geromin, Pianca, Comoli Ferrari, Ponte Giulio, Weidmuller e molte altre.Sono inoltre autore del libro “MEMOBRAND. Crea un Brand Memorabile che Vende.”=================================https://www.youtube.com/channel/UCY0ULyzYfz6kyLbihJm2hLA?sub_confirmation=1* Visita anche i miei siti:https://4incentive.ithttps://4contest.ithttps://memobrand.ithttps://IncrementoVendite.com* Mi trovi anche su LinkedInhttps://www.linkedin.com/in/gianlucatesta-* Seguimi anche su Facebook https://www.facebook.com/marketingarage.it/ Hosted on Acast. See acast.com/privacy for more information.
Quando un'azienda pensa ad un nuovo prodotto o servizio, la maggior parte delle volte utilizza un approccio “Top Down”, ovvero crea un prodotto che pensa possa incontrare i gusti dei consumatori, sceglie un naming e un posizionamento appropriato e successivamente il prodotto viene proposto al pubblico. Si certo, si fanno delle ricerche di mercato, ma il più delle volte le domande sono pilotate e mostrano un entusiasmo verso il nuovo prodotto che spesso viene poi disatteso dalla realtà.Con il sistema MemoBrand, utilizzo un approccio opposto, ovvero “Bottom Up” o Data Driven. Cosa vuol dire? Che prima si analizzano tutti i dati a disposizione e solo successivamente si propone lo sviluppo del prodotto e la sua strategia di branding. Vediamo ora come procedere…È uscito il Manuale MemoBrand per creare un Brand e lanciare un Prodotto. Lo puoi ordinare su Amazon: https://shorturl.at/UI4dG#marketing #digitalmarketing #vendite #positioning #brandpositioning #packaging #promotion #promozione #marketingarage #gianlucatesta #datadrivenmarketing #bottomup #lanciareprodotto=================================Mi presento…Mi chiamo Gianluca Testa, sono il CEO e Founder di alcune aziende di marketing quali 4incentive, 4contest e Memobrand. Da oltre 20 anni mi occupo di:* Incremento Vendite ed Operazioni Incentive* Lead Generation e Concorsi a Premio* Lancio di Prodotti e Brand Ho avuto il privilegio di lavorare su progetti strutturati durati diversi anni con aziende come: Candy, Wrigley, 3Com, Grigolin, Tubor, SAP, Hoover, Nobili, BFT, Noberasco, Riello Aros, Diageo. Duravit, Boero, Snaidero, ABB, Heineken, Cerdomus, Stella Rubinetterie, Corman, Agras Pet, Geromin, Pianca, Comoli Ferrari, Ponte Giulio, Weidmuller e molte altre.Collaboro attivamente con il centro ricerche dell'Università USF di Tampa (US) dove ho sviluppato un progetto innovativo, il Metodo SALES POWER SALES CONTROL, che unisce i mondi della formazione e dell'incentive per dare alle aziende il pieno controllo sul processo delle vendite lungo tutta la filiera distributiva. Sono inoltre autore dei libri “Da manager incompreso ad Eroe del Marketing della tua azienda. Come riprendere il controllo delle vendite” e "MEMOBRAND, Crea un Brand Memorabile che Vende": https://shorturl.at/UI4dG=================================* Ricordati di iscriverti al canale Youtube per non perderti i prossimi contenutihttps://www.youtube.com/channel/UCY0ULyzYfz6kyLbihJm2hLA?sub_confirmation=1* Visita anche i miei siti:https://4incentive.ithttps://4contest.ithttps://memobrand.ithttps://IncrementoVendite.com* Mi trovi anche su LinkedInhttps://www.linkedin.com/in/gianlucatesta-* Seguimi anche su Facebook https://www.facebook.com/marketingarage.it/*Segui il Podcast:Spotify: https://open.spotify.com/show/72hNvdGxFT0Uy1nXttKKU9?si=41a242f50b7e4d1bApple: https://podcasts.apple.com/it/podcast/marketing-garage/id1680353076Google: https://podcasts.google.com/search/Marketing%20GarageAmazon Music: https://music.amazon.com/podcasts/d38de422-5b78-4031-b119-2b749c8dca41/marketing-garage Hosted on Acast. See acast.com/privacy for more information.
- Faba Flag - Faba Tackle - Halcones
This is the type of conversation I should have had on the show a long time ago. Industry veteran, brand-builder, and all-around great guy, Brian Boero joins the show today. Brian is Co-founder at the branding and strategy agency, 1000WATT. They focus exclusively on working with brands in the real estate vertical including brokerages, lenders, and technology companies.One of the first topics I was eager to get Brian to dig into was on the importance of brand and storytelling within the real estate industry. You'll hear insights shared aimed at the broker / agent, but also applicable advice for proptech companies. One theme Brian points out is the tendency of companies to talk about features instead of benefits and why that's detrimental to do so.Of course, we couldn't avoid the evolving topic of real estate commissions. The topic affects more than just agents, but any business that is built around transaction volume and that could be impacted by new rules coming to the industry. Don't delay, download and listen.More about Brian and 1000WATT1000WATT is real estate's branding and strategy agency. Founded in , our clients range from brokerage, proptech, mortgage, title, home builders and everything in between.Brian has been in real estate media, marketing and technology since 1997. Before Co-Founding 1000WATT, Brian served as President of Inman, real estate's leading trade media company, and as CEO of VREO, where he created e-signature and document management software for tablet PCs. Brian has led dozens of companies through complex brand and marketing challenges and leads the 1000WATT team daily.Follow Brian on TwitterConnect with Brian on LinkedInCheck out 1000WATTIt's not too late to snag your ticket to 1000WATT's Brand and Marketing Summit. More info here: https://1000watt.net/events/summit/
Eduardo Battaglia, dialogó con Federico Boero, Gerente de Wealth Management de Adcap Grupo Financiero.
DSO Overflow S4EP5LLM and GenAI securitywithJohn BoeroIn this month's episode, Jess and Glenn speak with Field CTO at TeraSky John Boero to talk about LLMs and GenAI.John lives in London and has 20 years in the IT industry developing and consulting for Red Hat, Puppet, HashiCorp, and more with emphasis on performance and security.In this episode, John talks about the inherent risks of using LLMs and GenAI and provides some hints on how to benefit from using them effectively. He discusses the technical details involved in LLMs to give listeners a better understanding of what's under the hood of GenAI models.Resources mentioned in this podcast:John's LinkedIn profileTerraSky's websiteDSO Overflow is a DevSecOps London Gathering production. Find the audio version on all good podcast sources like Spotify, Apple Podcast and Buzzsprout.This podcast is brought to you by our sponsors: Prisma Cloud, Tigera and ApiiroYour HostsSteve Giguere linkedin.com/in/stevegiguereGlenn Wilson linkedin.com/in/glennwilsonJessica Cregg linkedin.com/in/jessicacreggDevSecOps - London GatheringKeep in touch with our events associated with this podcast via our website.For more about DevSecOps - London Gathering check out https://dsolg.com
Our guest today is Brian Boero, co-founder of ThousandWatt Consulting. We're discussing the importance of branding and differentiation in the real estate and mortgage industry in a way that connects with your target audience.Boero shares his opinion around the NAR settlement, particularly for agents who struggle to adapt to the changes. He advises mortgage professionals to support and cultivate relationships with the most capable agents in their market.Highlights:00:00 Introduction and Background01:04 The Importance of Branding and Differentiation08:59 The Impact of the NAR Settlement12:43 Supporting and Cultivating Relationships with Agents28:34 Opportunities for Mortgage Professionals34:10 The Wake-Up Call Branding and Marketing SummitEpisode Resources: Subscribe to The Dose NewsletterLearn More About myAgent ClassesJoin Our Private Facebook Group
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We hope you enjoy the conversation we had with Brian Boero from 1000 Watt. We touch on the proposed settlement, humanity, showing value, and the tremendous opportunities as we enter this new real estate era.1000watt.net
Luca Bove, Founder di Local Strategy & Local SEO, ci rivela le migliori strategie per far crescere un'attività locale (Local Marketing).
Hablamos con Lucía Boero para hablar de la obra que está a punto de estrenar "Glosario Posamoroso"
Emi Boero estuvo en el estudio hablando del Soundclash del próximo sábado en el que la gente de Litoral Dub Soundsystem se va a enfrentar en mortal batalla rítmica bailable con el mismísimo Emi y DJ Henry del Cadera Club.
Le promozioni e i coupon sono strumenti di marketing potenti che le aziende possono sfruttare per aumentare le vendite e acquisire nuovi clienti. In questo contenuto esploreremo le migliori strategie che le aziende possono usare per massimizzare i benefici delle promozioni e dei coupon. Le promozioni e i coupon possono essere una leva potente per incrementare le vendite delle aziende. Tuttavia, per ottenere risultati positivi, è essenziale pianificare attentamente queste iniziative e adottare un approccio strategico. Conoscere il proprio target di mercato, offrire un valore reale, utilizzare canali di comunicazione appropriati, creare un senso di urgenza e monitorare i risultati sono tutti elementi chiave per il successo delle promozioni e dei coupon.Inoltre, è importante mantenere un equilibrio tra l'uso frequente di promozioni e coupon e preservare il valore dei prodotti o dei servizi offerti. Un utilizzo eccessivo potrebbe danneggiare la percezione del marchio e abituare i clienti ad acquistare solo in offerta, riducendo la redditività a lungo termine.La chiave di tutto è monitorare i dati. Solo con un'attenta analisi saprai se la tua promozione è stata redditizia o se ti ha portato una perdita.CAPITOLI:00:00 Introduzione Coupon e Promozioni00:44 Elementi Strategia Promozionale02:23 Sconto percentuale sul totale dell'acquisto02:52 Coupon di sconto per prodotti specifici03:10 Sconti multipli crescenti03:39 Coupon per acquisti successivi (Voucher o Buoni Regalo)04:08 (BOGO) "Buy One, Get One"04:29 Coupon personalizzati o basati sul comportamento05:15 Coupon sconto omaggiati dagli influencer05:54 Il classico e intramontabile 3x206:12 4+1 (free)06:31 Vendita Abbinata o Bundle07:10 Spedizione Gratuita07:44 Regalo Omaggio08:04 Modelli in Subscription o Abbonamento08:25 Programmi Fedeltà e Collection08:58 Offerte flash o a tempo limitato09:32 Carte Regalo10:16 Breakage10:53 Rebate (storno di parte della spesa)11:32 Slippage11:53 TIP (conclusione)#marketing #digitalmarketing #vendite #promotion #promozione #incentive #marketingarage=================================Mi presento…Mi chiamo Gianluca Testa, sono il CEO e Founder di alcune aziende di marketing quali 4incentive, 4contest e Memobrand. Da oltre 20 anni mi occupo di:* Incremento Vendite ed Operazioni Incentive* Lead Generation e Concorsi a Premio* Lancio di Prodotti e Brand Ho avuto il privilegio di lavorare su progetti strutturati durati diversi anni con aziende come: Candy, Wrigley, 3Com, Grigolin, Tubor, SAP, Hoover, Nobili, BFT, Noberasco, Riello Aros, Diageo. Duravit, Boero, Snaidero, ABB, Heineken, Cerdomus, Stella Rubinetterie, Corman, Agras Pet, Geromin, Pianca, Comoli Ferrari, Ponte Giulio, Weidmuller e molte altre.Collaboro attivamente con il centro ricerche dell'Università USF di Tampa (US) dove ho sviluppato un progetto innovativo, il Metodo SALES POWER SALES CONTROL, che unisce i mondi della formazione e dell'incentive per dare alle aziende il pieno controllo sul processo delle vendite lungo tutta la filiera distributiva. Sono inoltre autore del libro “Da manager incompreso ad Eroe del Marketing della tua azienda. Come riprendere il controllo delle vendite.”=================================* Ricordati di iscriverti al canale Youtube per non perderti i prossimi contenutihttps://www.youtube.com/channel/UCY0ULyzYfz6kyLbihJm2hLA?sub_confirmation=1* Visita anche i miei siti:https://marketingarage.it/https://4incentive.ithttps://4contest.ithttps://memobrand.ithttps://IncrementoVendite.com Hosted on Acast. See acast.com/privacy for more information.
Sblocca il tuo potenziale su LinkedIn: Daniele Manucci ci svela i segreti del Social Selling e del Personal Branding Professionale sulla piattaforma social numero uno dedicata al mondo del business.
Today I had the honor to host John Boero. John is dual UK/US citizen from Chicago living in London. In his 20 years of experience he have been fortunate to consult for several of the world's largest banks and public institutions. He have helped install, harden, and tune Linux and cloud infrastructure all around the globe for customers in every vertical from finance to media streaming, energy grid infrastructure, telco, and ecommerce. Clients have included FDIC, NASA, Lockheed Martin, SWIFT, US Census Bureau, US Dept of Veteran Affairs, Healthcare.gov, Aramco, ECMWF, Morgan Stanley, Barclays, UBS, HSBC, and more. We talked about Careers in Open Sources, Technical Sales, Building a niche skills, running Fedora on your work laptop, and so many interesting subjects. You can reach out to John on Linkedin and Abdulrahman on LinkedIn as well. Make sure you check other episodes on aalkhamees.show and feel free to suggest guests!
In this episode of the Top of Mind podcast, Mike Simonsen sits down with Brian Boero, co-founder of real estate branding and strategy firm 1000watt, to talk about how agents and brokers can thrive in a difficult market. Brian gives us an inside look at what the top real estate brands are saying to consumers now, offers advice for messaging in a down market, and shares insights into what 1000watt's consumer surveys can tell us about market needs. He also discusses why consumers gravitate towards a “signal of clarity” in challenging times, and how real estate professionals can best provide that signal. About Brian Boero Brian has been in real estate media, marketing and technology since 1997. Before co-founding 1000watt, a branding and strategy agency focused on the housing market, Brian was President of Inman, and he was also CEO of VREO, where he created e-signature and document management software for tablet PCs. Here's a glimpse of what you'll learn: Why a difficult market is your best opportunity to grow, gain share, and differentiate What some of the great real estate brands are saying to consumers now Why in a difficult market, consumers gravitate towards a “signal of clarity” (and why market data is that clarity!) What 1000watt's consumer surveys tell us about what real estate consumers need from their agents/brokers Which advertising messages work better in a down market, including real estate marketing cliches to avoid The biggest change coming for realtors in the next few years A surprising signal that realtors are gaining trust How great brands differentiate themselves in real estate Resources mentioned in this episode: Connect with Brian on LinkedIn 1000watt Mike Simonsen on LinkedIn Altos Research Featuring Mike Simonsen, President of Altos Research A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. The company now serves the largest Wall Street investment firms, banks, and tens of thousands of real estate professionals around the country. Mike's insights on the market have been featured in Forbes, New York Times, Bloomberg, Dallas Morning News, Seattle PI, and many other national media outlets. Follow us on Twitter for more data analysis and insights: Altos on Twitter Mike on Twitter About Altos Research The Top of Mind Podcast is produced by Altos Research. Each week, Altos tracks every home for sale in the country - all the pricing, and all the changes in pricing - and synthesizes those analytics to make them available before becoming visible through traditional channels. Schedule a demo to see Altos in action. You can also get a copy of our free eBook: How To Use Market Data to Build Your Real Estate Business.
Dr. Natalie Boero, sociologist, fat activist, and author of the book Killer Fat: Media, Medicine, and Morals in the American "Obesity Epidemic," joins Kathy in celebrating the 10 year anniversary of the book and discussing what, if anything, has changed since she wrote Killer Fat. They also discuss how body positivity has been co-opted on social media and what the future holds for fat liberation.Tune in and find out how HAES (Health At Every Size) has been impacting the medical industry, why a diabetes medication is the new weight loss drug, and how Kathy has been affected by a family member getting bariatric surgery. You can find Dr. Natalie Boero on Instagram @ncboero and Killer Fat: Media, Medicine, and Morals in the American "Obesity Epidemic" wherever you buy books.We love our listeners and want to hear from you! Follow us on social media @womenwhosarcast.Subscribe to Women Who Podcast magazine at womenwhopodcastmag.com and @womenwhopodcastmagazine.All content © 2023 Women Who Sarcast
Brian Boero is the co-founder of 1000 Watt which helps real estate companies and teams figure out their branding strategies.
El próximo domingo 26 de junio se realizará en el Paseo Boero de María Juana la primera Mini Feria con la participación de expositores, comida y música. Malvina Marquese nos contó algunos detalles de la organización, en la mañana de Comunicándonos con Mónica Barceló.
Nel pomeriggio di lunedì 6 giugno, con le nostre Donne al Volante - Liliana Russo e Katia De Rossi - è stato ospite Ferdinando Boero, ricercatore e zoologo della stazione zoologica Anton Dohrn. Boero insieme al professore di Biologia Marina ed Ecologia Roberto Danovaro, hanno collaborato al numero di giugno di Focus, a cura della stazione zoologica Anton Dohrn, uno speciale sugli oceani e sull'ambiente dal titolo Difendiamo il mare. Come spiega il professore, il mare è ancora in uno stato sufficientemente buono da poter permettere all'uomo di attingere risorse da popolazioni naturali tramite la pesca.L'UOMO E L'AMBIENTE MARINO - Lo zoologo aggiunge, che l'uomo sta esagerando, perché stiamo passando all'acquacoltura e inoltre l'efficienza tecnologica è nemica delle popolazioni marine, perché quando ci siamo accorti che diminuivano le risorse, abbiamo potenziato l'efficienza delle tecnologie di prelievo andando verso l'estinzione commerciale. Infine Boero consiglia di essere più consapevoli sul fatto che la crescita infinita dei beni non è possibile, anche in ambienti che si rinnovano velocemente come quelli marini.
Welcome back! Todays ep:Catch ups so long it's basically the whole podSober Bonnie and Averill butchering the pronunciation of several wordsA lil jellyfish ✨background✨ and life cycle Immortal jellyfish?Do jellies sleepGreen fluorescent protein!!Sources for the nerds:Life cyclesRebecca Helm Lab Blog -https://jellybiologist.comImmortalityL. Martell, S. Piraino, C. Gravili & F. Boero (2016) Life cycle, morphology and medusa ontogenesis of Turritopsis dohrnii (Cnidaria: Hydrozoa), Italian Journal of Zoology, 83:3, 390-399SleepNath, R. D., Bedbrook, C. N., Abrams, M. J., Basinger, T., Bois, J. S., Prober, D. A., Sternberg, P. W., Gradinaru, V., & Goentoro, L. (2017). The jellyfish cassiopea exhibits a sleep-like state. Current Biology, 27(19), 2984-2990GFPChalfie, M. (1995), GREEN FLUORESCENT PROTEIN. Photochemistry and Photobiology, 62: 651-656.As always, we welcome any and all thoughts:Instagram: @soundsscientificTwitter: @soundscientific*views are our own and not the opinions of our employers or institutionWe are a tiny podcast so do your act of kindness for the day and click those like/subscribe/follow/share buttons *views are our own and not the opinions of our employers or institution*
Does everything have to be so fast? Shouldn't some things take time? Especially if it's the largest purchase/sale of your life? On this episode of Industry Relations, Rob and Greg sit down with Brian Boero of 1000watt, to discuss his recent blog post, "Pushing Buttons". Join this high-level discussion and talk about the future of online real estate. Does everything have to be so fast? Shouldn't some things take time? Especially if it's the largest purchase/sale of your life? On this episode of Industry Relations, Rob and Greg sit down with Brian Boero of 1000watt, to discuss his recent blog post, "Pushing Buttons". Join this high-level discussion about the future of "push button" real estate. What‘s Discussed: The consumer experience with pushing buttons Redfin's 400 step process The genius of Zillow's "Super App" marketing messaging Greg talks "Zuber" Keeping up with the consumer What does a "better" real estate experience look like? Connect with Rob & Greg: Rob's Website Greg's Website Resources: Brian's "Pushing Buttons" blog post 1000watt's website Amazon's Day One Philosophy Our Sponsors: Cloud MLX Notorious VIP
Llega una gran tarde de juegos y diversión para disfrutar en familia el sábado 19 de febrero: Gran Kermés en la plazoleta Boero de María Juana con entrada libre y gratuita. Charlamos con María Inés Baéz, de la Asociación Civil “Barriletes al viento” quien además nos contó sobre el concurso para elegirle un logo a la asociación. Escuchala con Mónica Barceló en Comunicándonos.
In this episode Sarah interviews Professor Ferdinando Boero, Professor of Zoology in Italy, citizen scientist, and regular contributor to European- and global-level policy making about the oceans. They talk about reductionism in ocean science, physics envy, and the policy trap of focusing on quick fixes instead of wicked problems.
Another first on the podcast! A few months ago, I had Natalie Boero on the show to talk about Kimberly Dark's book Fat, Pretty and Soon to Be Old. This week I have such a treat! Kimberly Dark is came on the show to talk about Natalie Boero's book Killer Fat! I had such a ball and honestly the two episodes really compliment one another. Some of the things we chatted about include: Kimberly's journey"I live in the circus sideshow of sociology"Moving from fat/fit to fat/disabledWhy Killer Fat is a sociological perspectiveWhy the macro and micro levels are different perspectives but are linked to create a whole narrativeThe relevance of Boero's chosen reportsHow to get media traction and create an epidemicHow to blame individuals for systemic issuesKimberly's experience with Weight Watchers and Overeaters AnonymousWhat does it mean to be eating too much?Kimberly's experience with bypass surgeryHow bypass surgery communities push gender rolesKeep reading everyone!Kimberly's LinksWebsiteBook resources for book clubsKimberly's calendarYoutubeFat Girl Book Club and Episode LinksYour Better Body Image ChecklistOfficial FB Group for the PodcastFat Girl Book Club PatreonRoxane Gay's discussion of her surgeryBook RecommendationsPersonal Accounts:What We Don't Talk About When We Talk About Fat by Aubrey GordonFat, Pretty and Soon To Be Old by Kimberly DarkDamaged Like Me by Kimberly DarkSocial Analysis/ History of Social Construction of Fatness:Fat Shame by Amy Erdman FarrellFearing the Black Body by Sabrina Strings
Gus Kearns (@ckearns12) visits with Steven Boero (@Sjboero97) of The Sports Credential to talk @BelmontMBB. Steven and Gus discuss: #OVCit preseason POY Grayson Murphy, the best returning team in team history on paper and freshman guard Will Richard. Please listen in-cheers:Follow us @STheSPodcast on Twitter. Rate and subscribe on Spreaker, iTunes, Stitcher, and TuneIn Radio!Subscribe to our YouTube channel: https://www.youtube.com/channel/UC0r14k3YJBdOaT9Lz6RJTEwEmail the show StheSPodcast@gmail.com
FRANZ ROSSI parla delle K-Bike, un ausilio per le persone con problemi di mobilità. Nel farlo intervista Daniele Boero (uno degli ideatori) e Roberto Gamerro che accompagnerà il figlio lungo i 1500km del Cammino di San Michele
Jellyfish are taking over the seas and some of them are immortal. Great. Brian and Phoebe interview marine biologist Fedinando Boero on the Immortal Jellyfish.