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I am so thrilled to share this very special LIVE episode with you. I had the absolute joy of sitting down in London with Marisa Poster, co-founder of PerfectTed and Jake Karls, founder of Mid-Day Squares, for an unforgettable conversation about scaling challenger brands, radical transparency, and building community. And yes, I got to TASTE a Mid-Day Square and it's INCREDIBLE. In fact, I actually ate 3 in a row.If you haven't come across Mid-Day Squares yet, they're the Canadian-born brand redefining healthy afternoon snacking with functional chocolate AND now scaling rapidly across the US. Co-founder Jake Karls last joined me on Brand Growth Heroes in 2023 (scroll back to hear the original episode), and since then, the business has experienced significant growth, expanding from $8M to tens of millions in revenue, with its sights firmly set on reaching $100M.Because it was PerfectTed who first introduced me to Jake, it felt only right to have Marisa Poster join in the conversation as co-host! And thanks to Lucky Saint who SO kindly offering us their fab upstairs event room, we gathered 50 friends, founders, and partners for a night of storytelling, snacking, and straight-talking about what it really takes to scale a challenger brand. In this episode, we dive into:How Mid-Day Squares grew from the kitchen table to producing 150,000 bars a day.Why therapy, radical transparency, and “building a business out loud” became part of their DNA.The importance of building fans not just customers.How PerfectTed is making matcha accessible and creating a whole new category.The realities of expanding into the US market (and what's different from Canada, the UK, and beyond).Why team communication and trust are make-or-break for founders.How Storytelling fuels challenger brands.What happens when new competitors enter a category and how to stay focused.The role of product excellence in sustaining growth.The highs, lows, trolls, and resilience it takes to keep going.This is part one of our Mid-Day Squares live series. I hope you enjoy it as much as I did hosting it!Next week we'll be sharing the Q&A session, which ran for a whole extra hour and was packed with brilliant audience questions. And as you'll hear at the end of this episode, Shani Higgs, Head of Sales at PerfectTed (and their fourth team member after the founders), will be stepping in to co-host with me for part two. You're going to learn A LOT so stay tuned!Make sure you're subscribed so you don't miss it. And if you're not already, go check out Midday Squares and PerfectTed on Instagram and LinkedIn; their storytelling is world-class.A tiny favour: If this episode inspires YOU to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review, and maybe share with someone you know will enjoy it?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.Useful linksMidday Squares LinkedInPerfect Ted LinkedInMidday Squares FacebookMidday Squares InstagramPerfect Ted InstagramPerfect Ted TikTokMidday SquaresPerfect TedLucky Saint on LinkedInLucky Saint============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!============================================== Join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
Davina McCall is my daily running/dog-walking buddy (okay, okay... only in my earbuds), SO when I heard that she was promoting Ancient+Brave on her podcast, I just KNEW I had to see if I could get founder Kate Prince onto Brand Growth Heroes to find out just HOW she is scaling this incredible wellness business.Because a brand that gets (and can afford) someone like Davina on their *team* has got to be doing something right, right?Founder Kate began her career as a City lawyer, to discovering her creative side working as a lawyer at Endemol (right at the beginning of Big Brother...), through a first founding venture into Tea, to building one of the UK's most exciting wellness brands. In this honest conversation, Kate shares the harsh realities of scaling fast, why obsession with brand and storytelling matters, and how learning to let go as a leader can become a founder's greatest strength.In this episode, you'll learn:Why there's no silver bullet in scaling AND how Kate got from £1m to £10m by stacking growth in layers.Why Kate believes brand is everything AND how design, packaging, and storytelling turned Ancient + Brave from products into a movement.The surprising choice to hire nutritionists early and why it paid off for credibility and product leadership.How Ancient+Brave raised money but kept it in the bank, a rare approach that gave them confidence and control.Why ritual and experience matter as much as product features, and how to make consumers feel something.The lessons Kate learned about team, culture, and leadership along the way.I loved recording this conversation. I've already listened back three times, and I'm still learning from it. I know you will too. Enjoy.Did this episode make you think differently or give you an idea? If so PLEASE SHARE THE LOVE BACK BY taking a few minutes to1. Hit
Founder-led doesn't HAVE to mean being founder-run.What does it really take to step away from the founder grind and still stay true to your business?In this 5-minute short, Stu Macdonald, founder of ManiLife Peanut Butter, explains why so many entrepreneurs get stuck doing “an elite job they've never been trained for” and how he escaped the stress hole by changing the way he structured his business.Stu reflects on:Why being founder-led doesn't have to mean being founder-runWhy most first senior hires don't work out and why that's okay.How the right team can turn chaos into momentum.Selected and hand-picked by the brilliant team at MKJ Ignite – the FMCG recruitment experts helping challenger brands grow with the right people in the right roles – this short is full of practical people insights. Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that thrive.If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can e-mail Billy directly at billy.maddock@mkj-ignite.co.ukConnect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn
In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE BUSINESS INSIGHT!From slow-burn visionaries to fast-moving disruptors, the show has featured founders of brands like Perfect Ted, Lucky Saint, Seedlip, Wild, Strong Roots, Oddbox, and global challengers like Waterdrop, Mid-Day Squares, Olipop, and Tony's Chocolonely and many many more…Next up in this special series, we are re-releasing one of the most loved and downloaded episodes of all time, an interview with Ben Branson, founder of Seedlip. In this replay, Fiona sits down with Ben Branson, founder of Seedlip, the world's first distilled non-alcoholic spirit and arguably the original poster child of the No & Low alcohol movement.Started on a garden table in 2016, Seedlip didn't just disrupt the drinks industry — it invented a new category. Now sold in 49 countries, with a sales value in the tens of millions, Seedlip has become a global benchmark for what true brand disruption looks like.In this episode, Ben shares:How to build a brand that redefines an entire categoryWhy he chose to partner early with Diageo, and how it changed Seedlip's trajectoryHis unconventional approach to culture, team-building, and rolesWhat inspires him creatively from robot chefs to the 47,000+ plant-based ingredients that fuel innovationThis is an episode that founders still rave about and for good reason. It's full of insights for anyone trying to scale something bold, disruptive, and lasting.If you do learn some good stuff from this episode (and we hope you do), please, please share it, follow the show, AND leave a quick review. It all helps bring more brilliant founders and insights to you, our Brand Growth Heroes community!============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
We loved chatting to Stu....and you're going to love learning from this GOLD taken from our recent episode: What happens when a founder steps back from doing everything and instead builds a team that can take the business further than they ever could alone?In this 5-minute clip, Stu Macdonald, founder of ManiLife Peanut Butter, shares why building their own factory was a turning point, not just for product quality and innovation, but for company culture.Stu opens up about:- Why making their own product was essential for both quality and commercial success.- The power of trusting great people to lead where he couldn't.- The difference between working “insanely hard” versus building a business that hums.- His raw experience with burnout and the shift that saved both him and the company.This is a powerful reminder that YOU, the FOUNDERS, perhaps DON'T don't need to do it all...or at least that you can CHOOSE to work towards a time when you're NOT doing it all. The right team, the right timing, and the right role for you can play to your strengths and drive even stronger growth.This clip was selected and hand-picked by the brilliant team at MKJ Ignite, the FMCG recruitment experts helping challenger brands grow with the right people in the right roles, and is full of practical people insights. Directors Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that THRIVE.A new 5-minute episode drops every two weeks — so make sure to HIT FOLLOW and don't miss the next one.If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can e-mail Billy directly at billy.maddock@mkj-ignite.co.ukConnect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn
In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE INSIGHT!From slow-burn visionaries to fast-moving disruptors, the show has featured founders of brands like Perfect Ted, Lucky Saint, Seedlip, Wild, Strong Roots, Oddbox, and global challengers like Waterdrop, Mid-Day Squares, Olipop, and Tony's Chocolonely and many many more…To kick off this special series, we are re-releasing one of the most loved episodes of all time: an interview with Olivia Ferdi, Co-founder of TRIP, which we recorded when TRIP Was just 2 years in to their growth journey, but was already close to £20M in sales.TRIP is the UK's market-leading CBD drinks company. Since its launch in 2019, UK consumers have spent literally millions of pounds on TRIP's delicious CBD-infused canned drinks, as well as on their dinky little dropper bottles of CBD oils. In this episode, Fiona spoke to co-founder Olivia Ferdi about leaving her law career to step into the unknown, about how she and her husband have created a mainstream category out of something that had tremendous barriers to purchase up until now, and we learn how the TRIP team have had to drive demand in the old fashioned way through experience and word of mouth rather than through paid advertising. This conversation is PACKED with insights we don't want you to miss. Plus, we'll be doing a new interview with Olivia VERY SOON, so this is a great way to remind you all of where the market was only a few years ago!If you do learn some good stuff from this episode (and we hope you do), please please share it, follow the show, AND leave a quick review. It all helps bring more brilliant founders and insights to you, our Brand Growth Heroes community!=========================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=========================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
Bold Bean Co is doing team and culture differently.In this episode, co-founders Amelia and Ed discuss how the'yre building a high-performing, remote-first team with people working all across the UK and quite a few other countries. They want their team's motivation to be powered by the business mission, and as this is key it's important to them to allow their team to work their jobs around their lives, rather than the other way around!What you'll learn:Why "trust first" is key for Ed and Amelia and how they lead How a remote working model allows Bold Bean Co to look globally for exceptional talent, rather than only searching in the UK.Why 'Culture' isn't something that you start thinking about once you're further on up the growth curve - it's got to be nurtured from the outset!So, if you're building a team and wondering how to do it well without a traditional office setup, this one's for you. This 'BGH Short' is part of our People Series partnership with MKJ Ignite - The FMCG recruitment experts helping challenger brands grow with the right people in the right roles. Directors Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that thrive - and as a result, this short episode is PACKED with golden nuggets around people, team and culture. A new 5-minute short episode drops every two weeks — so make sure to HIT FOLLOW so you don't miss the next one.If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can e-mail Billy directly at billy.maddock@mkj-ignite.co.ukConnect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn
This is one of our favourite interviews EVER! In this very special LIVE edition of Brand Growth Heroes, recorded at Bread & Jam Fest 2025, Fiona Fitz sits down in front of a live audience with the absolutely brilliant and hilariously honest Juliet Barratt, co-founder of the category-defining sports nutrition brand, Grenade. Juliet shares the fab story of how she and then-partner Al Barrett took Grenade from the back of a big night out in Birmingham to the shelves of Tesco, WHSmith and petrol stations across the UK, and ultimately to a £200M exit to Mondelez - without ever compromising on what made them different.If this episode inspires you to think about new ways to drive business growth, PLEASE could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review, AND share it with a fellow founder - it could help them too!The conversation covers so much - from how branding (and “weirdness!”) can be a superpower, to the moment they realised their “retire-on-a-beach” plan was delusional, to driving a tank into BodyPower Expo (yes, really) to get noticed by GNC. Juliet also opens up about how being “all in” meant no days off for four years, about hiring people who weren't “knobs,” and about what it really felt like when the money landed in her bank account after the deal closed, and interestingly, why it WASN'T the moment of glory people imagine!She also shares her views on today's funding-obsessed food and drink ecosystem, and why she believes too many founders are chasing other people's stories instead of writing their own.Wait for it...Juliet also shares her (perhaps controversial?!) views on the 'female founder' movement - we'd love to know what you think (if you're listening on Spotify, you can comment below!)Juliet's energy is infectious, her insight razor-sharp, and her advice unmissable for any challenger brand founder.And yes, we talk about the Oreo bar. (Don't eat five a day. Just… don't.) PS: Don't miss the audience questions at the end. Golden nuggets tsunami! Enjoy.Useful links:Connect with Juliet Barratt on LinkedInFollow Grenade on LinkedInMore about Bread & Jam FestivalFollow Brand Growth Heroes on LinkedInConnect with BGH host Fiona Fitz on LinkedIn============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
From Solo Hustle to Remote Rocketship: How Tonic Health Built a Team to ScaleIn this 5-minute power-packed short, handpicked by MKJ Ignite, we hear how Sunna Van Kampen, founder of Tonic Health scaled from a solo founder to a fully-fledged team—all while navigating the chaos of COVID.Hear how Tonic health built their TEAM and CULTURE:- Hiring a full leadership team across ops, finance, sales, marketing & growth- Building a remote-first culture from necessity (and stuck with it)- Balancing speed with values as the team expanded- Codifying culture to keep pace with rapid growthHandpicked by the team at UK CPG recruitment specialist MKJ Ignite, this SHORT 5-minute golden nugget is packed with insight into what it really takes to scale and what you need to survive as a team while doing it.Don't forget to hit follow for more bite-sized founder wisdom every 2 weeks.If you're wondering whether you need help finding the right people or would like some advice, you can book a no-obligation call with Billy from the MKJ Ignite team here!Connect with Billy MaddockConnect with Immy SouthwellConnect with Paul Jones
Bio & Me is one of the UK's fastest-growing gut health food brands, co-founded by one of Fiona's former bosses at Nestle UK - Jon Walsh, and leading gut health expert Dr. Megan Rossi. Built on a brand platform that teaches us that consuming loads of different plants each week = better gut health, their award-winning range of granolas, porridges, and kefir yoghurts is now stocked nationwide.In this latest episode, Fiona reconnects with Jon, four years after he first appeared on Brand Growth Heroes, when Bio & Me was hitting £1M in sales. Today? They're doing £15–£20M annually.You'll learn about: The real growth journey: from founder hustle to scaling a national brandWhy great strategy means nothing without killer executionHow to balance taste vs. health in both product and communicationWhy Jon still answers customer emails himselfWhat it takes to win with retailers as a challenger brandThe magic that happens when you listen to your team and your shoppersJon shares candid insights into what it takes to grow a purpose-led food brand in today's competitive market, without losing your soul or your edge.Useful Links Bio & Me websiteFollow Dr. Megan Rossi on Instagram: @theguthealthdoctorConnect with Jon on LinkedInFollow Bio & Me on LinkedInMention: Eddie Yoon – co-founder of Category Pirates============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
In this episode of BGH SHORTS: The People Series, the team at MKJ Ignite have hand-picked this SHORT 5-minute golden nugget packed with insight into what it really takes to scale and what you need to survive as a team while doing it.David Lester, co-founder of Olipop gives us insight into the human side of the co-founder relationship behind OLIPOP's explosive growth - growing from an unlikely partnership to a half-billion-dollar brand. Hear how:Two very different co-founders turned past failures into this incredible successA mission-driven mindset can become the ultimate competitive advantageStaying aligned (without killing each other) is half the battle!Don't forget to hit follow for more bite-sized founder wisdom every 2 weeks.And...if you're wondering whether or not you need help to find the right people, or would like to ask for some advice, why not take half an hour to discuss it over a no-obligation call with Billy from the MKJ Ignite team team here!Connect with Billy MaddockConnect with Immy SouthwellConnect with Paul Jones
In this episode of Brand Growth Heroes, Fiona Fitz is joined by one of the most influential figures in UK brand building over the last 30 years: the incredible Perry Haydn-Taylor, the creative mind behind one of the most famous brand consultancies in the business big fish®.Fiona first met Perry in 2006 during her time heading up Gü France, and this conversation is full of the same sharp insight, warmth, and strategic clarity that made their early boardroom chats unforgettable.With a client list that includes some of the UK's most beloved challenger brands - think Gü, Charlie Bigham's, Dorset Cereals, Clipper Teas, Sipsmith, Tyrrells, St. Pierre, Freddy's Flowers, sofa.com, and more! Perry and his team at big fish® have consistently helped founders transform big ideas into commercially successful, category-defining businesses.In this episode, you'll learn:Why the most successful founders are “restless in pursuit of better”The Power of Three framework: clarity × focus × effort = sustainable growthHow to articulate your unfair advantage and make the right choice the easy oneThe role of charisma and storytelling in building buy-in from investors, retailers, and consumersHow Big Fish has reframed entire categories — from tea and chocolate to salad and flowersWhy hiring, values, and strategic simplicity are key to scaling wellThis is a candid and insightful deep dive into what matters when building a brand, not just design and packaging, but conviction, focus, and a deep understanding of your customer.If you're navigating the messy middle of your growth journey, this episode is packed with practical frameworks and fresh perspective.Useful Links:big fish websiteConnect with Perry on LinkedInConnect with big fish on LinkedIn============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
Last night, Amelia Christie-Miller won THE GROCER GOLD ENTREPRENEUR OF THE YEAR 2025!!We're so proud of you, Ed and your team, and honoured to have supported you right from the very start of your journey!!Amelia makes the point that this win is not just hers, but that "it belongs to every single person who believed in the bean revolution:
Sometimes the most the powerful challenger brand stories are also stories of struggle, survival, overcoming personal battles and inspiring strength and resilience.In this episode of Brand Growth Heroes, Fiona sits down with Josh White, co-founder of Cano Water, a brand that's not only challenging the status quo of the bottled water industry but also reshaping it entirely.It all started with a question: Why are there so many plastic bottles in the sea AND why are we still drinking water from plastic bottles when cans are infinitely recyclable?What followed was a radical mission to reduce plastic waste. In the process, Cano Water helped create an entirely new sustainable category, which is now worth over a billion dollars.But behind the brand is a much deeper story.In this raw and intimate conversation, Josh opens up to Fiona Fitz about growing up with ADHD, his battle with addiction from a young age, and how his personal struggles became the driving force behind his purpose. He shares what it's really like building a fast-growing challenger brand when the industry doesn't want you to win, the loneliness of leadership, and the resilience it takes to prove people wrong.We explore how CanO Water came to define a new category in sustainability and what it takes to create real change in an industry that often resists disruption. Josh opens up about the early days—what it felt like to be laughed at by retailers and ignored by investors—and the moment it all changed thanks to an unexpected catalyst.We dive into how ADHD has shaped Josh's journey as a founder, both as a challenge and as a superpower, and the emotional toll of leading a mission-led business when the pressure never lets up. And as a new Dad, Josh speaks candidly about fatherhood, the guilt that comes with trying to balance family and work, and the legacy he wants to build, not just as an entrepreneur, but as a parent.This is a conversation that will stick with you.Useful Links:Cano Water websiteConnect with Josh on LinkedInInstagram & Facebook & TikTok=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
In just 5 mins, get your dose of insight and inspiration from Perfect Ted's co-founder Marisa Poster, and their brilliant Head of Sales, Shani Higgs!From the early grind of cold emails and constant rejection through post-Dragons' Den momentum to scaling a £ 30M+ brand with just a 30-strong team, Marisa and Shani open up about how they're building a really special team culture, as well as the global 'Matcha Movement'.Hear how Perfect Ted has become a magnet for kind, passionate, hardworking people:Why hiring for both skills and values matters now more than everThe power of team culture and shared belief in scaling fastWhy is it the easiest sales job you'll ever have at Perfect Ted?How networking and saying yes can change everythingWhy does working with people you genuinely like make all the difference?Hand-picked by the brilliant team at MKJ Ignite – the FMCG recruitment experts helping challenger brands grow with the right people in the right roles – this short is full of practical people insights. Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that thrive.A new 5-minute episode drops every two weeks — so make sure to HIT FOLLOW and don't miss the next one.If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!Connect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn
What's the ACTUAL difference between a Chief Growth Officer and a Chief Marketing Officer,what do they do and why might a high-growth brand need both?BGH host Fiona Fitz has been in the industry for 25+ years, and believe it or not, these roles are relatively new, borrowed from the worlds of tech and e-commerce, pure plays. So we decided it was high time to investigate what exactly a chief growth officer does and how they work alongside a chief marketing officer.In this episode of Brand Growth Heroes, Fiona digs into that exact question with two of the most strategic minds behind one of the UK's most successful DTC brands, smol. Neil Campbell is Chief Growth Officer, and Hilary Strong is Smol's Chief Marketing Officer. Together, they break down how they work in tandem to scale a brand that's grown to £44M in sales, without relying on traditional advertising or a big retail presence.Neil and Hilary explore how customer lifetime value, subscription retention, and channel strategy combine to build a high-repeat-rate, mission-led brand. They also discuss how Smol segments its audience, turns data into action, and balances performance marketing with long-term brand building.If you've ever wondered how to move from organic to scalable growth—or whether it's time to bring in more senior commercial firepower to your team, this conversation will give you both the strategic context and the practical next steps. You'll hear how Smol has built a brand so loved that customers travel across the country just to meet the team in person and why they're still holding off on going big in retail despite the temptation.This episode is packed with real-world insight, actionable strategy, and a glimpse into what modern DTC growth leadership really looks like. Enjoy!Useful Links:smol websiteConnect with Neil CampbellConnect with Hilary StrongFollow smol on Instagram & FacebookA small favour: If this episode inspires you to think about new ways to drive business growth, please hit FOLLOW and even leave a review! This tiny gesture means the world to us and allows us to share these nuggets of insight and value with you more often. We see every new follower and read every review, so thank you in advance!=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
In this bite-sized Brand Growth Heroes SHORT episode, Ben Greensmith, Country Manager for the UK and Ireland of Tony's Chocolonely, reveals:Why out-of-home is Tony's secret weaponHow their sales team of 30+ is structured to drive growthA surprising revenue stream that's doubling year on yearIf you want to gobble up even more insights, don't forget to like, follow, or subscribe Brand Growth Heroes podcast — and if you're keen for full conversation between Fiona and Ben, you can find it in our catalogue (December 2024.#BrandGrowthHeroes #TonysChocolonely #FMCG #ChallengerBrand #MKJIgnite #Recruitment #HR #GoldenNuggetsThis BGH SHORT is hand-picked by FMCG recruitment pros MKJ Ignite.Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Freja Bone Broth, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights. And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier! If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!Connect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn
In this latest Brand Growth Heroes podcast episode, we're talking all things gut health, consumer trends, and brand-building at scale with Vince Lawson, CMO of Biotiful Gut Health, the #1 kefir brand in the UK - recently bought by MULLER!Launched initially as Biotiful Kefir, the brand has undergone a bold transformation to become the go-to name in natural gut health, and the results speak for themselves, with nearly £90M in retail sales pre sale to Muller.Biotiful Gut Health, was founded by Natasha Bowes in 2012 with a mission to bring ancient Kefir recipes to the UK market. The business has grown rapidly over that period and is now the leading UK gut health brand in the diary sector covering a wide range of kefir related products in drinks, yogurts and other sectors, delivering on Natasha's vision of improving the gut health of the UK and the world by using natural ingredients.As CMO, Vince Lawson takes us inside the engine room of Biotiful, from leading product innovation and marketing to building a category-defining brand in one of the most competitive spaces in food and beverage. We unpack how Biotiful stays ahead of the curve with clean protein innovation, food-to-go formats, and ambient gut health boosters—and how a marketing team can become the engine of cross-functional growth.This episode is packed with real insight on how consumer needs, product development, and commercial success intersect in a scaling brand.And... in fact, our very own podcast sponsor, Joelson, the leading London law firm, was the sole advisor on the successful recent sale of the business to Müller (“Müller”)! Müller is one of the global leaders in dairy products and has identified functional health as a key driver for growth in the dairy segment of the market in which it is not currently active.The Joelson team, led by Phil Hails-Smith (Partner) with support from Emma Vantine (Associate), Georgia Edmondson (Solicitor) and Katie Braddell (Solicitor).Natasha Bowes, Founder of Biotiful, commented:“It was such a pleasure working with the team at Joelson on this transaction and over the last few years. A huge thank you to Phil and his fantastic team – they have guided me though every step of this transaction. Their reputation in the consumer space is well deserved and I would highly recommend Joelson to any founders in the consumer space who need legal support on any form of transaction.”Phil Hails-Smith, Partner at Joelson added:“Congratulations to Natasha on this transaction. We pride ourselves on being the market leading corporate firm for founders. We are so delighted to have worked with a pioneering female founder who has developed an era defining brand and category based on a clear mission and vision to improve the gut health of their consumers. It's been a privilege to work with Natasha and her team and I'm sure that Biotiful will go from strength to strength with its new owners.”=============================================================A small favour: If this episode inspires you to think about new ways to drive business growth, please hit FOLLOW and even leave a review! This tiny gesture means the world to us and allows us to share these nuggets of insight and value with you more often. We see every new follower and read every review, so thank you in advance!=============================================================Useful Links:Connect with Vince Lawson on LinkedInConnect with Biotiful on LinkedInhttps://biotifulguthealth.com/ https://biotifulguthealth.com/https://www.instagram.com/biotiful_gut_health/https://www.facebook.com/biotifulguthealth=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.
Because your business is only as strong as your team - it really shouldn't be this hard — but it is...So let's make it a little easier!Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Freja Bone Broth, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights. And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW! If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!Connect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn
If you've ever wondered how to transform a niche idea into a mainstream success, this episode is for you.In this special live recording, host Fiona Fitz heads to London to catch up with two friends from the Perfect Ted team: Marisa Poster, one of the brand's three co-founders, and Shani Higgs, their brilliant Head of Sales.Since their last appearance on Brand Growth Heroes, Perfect Ted has seen phenomenal growth, hitting a revenue run rate of nearly £40 million. And they're just getting started.In this latest episode, Fiona dives into the strategies behind Perfect Ted's rise—from cracking the UK mass market with matcha, to becoming one of the top five importers of matcha globally. Listeners will also hear about their recent global partnership with Oatly, the launch of their new flavoured matcha latte in a can, and what it really takes to scale a challenger brand at speed.Marisa and Shani also share fresh insights from their recent trip to Japan, what it's like growing a fast-moving team, and the biggest lessons they've learned along the way. You'll get the entire scoop.Stay tuned until the end. Fiona shares about her visit to Perfect Ted's new offices, located in none other than Steven Bartlett's HQ!Useful Links:Connect with Marisa on LinkedIn https://www.linkedin.com/in/marisa-poster/Connect With Shani on LinkedInConnect with Perfect Ted on LinkedInPerfect Ted websitePerfect Ted Instagram=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
What kind of career helps to make a great future entrepreneur? In this week's Golden Nugget, you can hear all about the career trajectory of Freddy Ward, co-founder of Wild Deo, before he took the leap into 'founderdom'. With it's recent sale to Unilver for a reported £235M, Freddy and Charlie Bowes-Lyons certainly had what it took to build a business that scaled to £60M pre-sale.Thanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series!Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights. And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier! If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!Connect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedInHave a listen and don't forget to hit FOLLOW so you can collect all the tips, stories, and real-world advice to lighten the load.Thanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series#brandgrowthheroes #mkjignite #people #foundergrowth #leadership #scaling #foodanddrink #consumerbrands #startuplife
What if the best way to grow your brand wasn't just about selling, but about educating, empowering, and building real trust with your audience?In this latest episode of Brand Growth Heroes, Fiona Fitz is joined by Sunna van Kampen, the founder of Tonic Health, the UK's fastest-growing vitamin brand. With a run rate of £6M and growing exponentially, Tonic Health is revolutionising the supplement industry, calling out low-dose, sugar-laden vitamins and replacing them with high-potency, plant-based alternatives that actually work.But here's what's really fascinating: Sunna didn't just build a vitamin business, he has built a content machine that has amassed millions of followers on Instagram and TikTok, regularly hitting 50M+ organic views per month. His short, sharp, educational videos don't just sell vitamins; they get people talking, thinking, and making better health choices.In this conversation, Sunna reveals:*How he built a market-leading brand from scratch (despite launching just as COVID shut down retail).*The power of content-first brand building—and why he ignored investors who told him to stop.*The myths and misinformation in the vitamin industry—and why most supplements don't work.*What's next for Tonic Health as they scale at lightning speed?- Tune in, take notes, and get ready to rethink everything you thought you knew about vitamins, content, and brand growth. Useful links:Tonic Health WebsiteConnect with Sunna on LinkedInConnect with Tonic Health on LinkedInInstagram=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A BIG/SMALL favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS. (04:12) - Fiona - Tonic Health - Audio - Main.1
Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights. And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier!
Host Fiona Fitz is joined by two powerhouse co-founders, Amelia Christie-Miller and Ed Whelpton from one of the most recent but well-loved UK challenger brands food - Bold Bean Co. What started as a mission to make people obsessed with beans has become one of the most exciting new category-creating brands in the UK.In this episode, we're getting behind the scenes on how they've driven growth: from designing a new category to TV appearances on Dragon's Den and This Morning (UK), the importance of traditional PR as well as seeding their product with the best chefs in the UK. We also spend time talking about how they're creating something truly different with their people, team and culture.The huge news is that Bold Bean Co is launching their first-ever co-branded product with Yotam Ottolenghi as we go live, take a listen and hear how it all happened!If you've ever wondered how to build a brand that truly stands for something, scale without losing focus, and get people talking about your product in a way that creates real demand—this one is for you.Useful Links:Bold Bean Co websiteBold Bean Co LinkedInConnect with Ed Whelpton on LinkedInConnect with Amelia Christie-Miller on LinkedIn=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review? This small gesture from you means the world to us and allows us to share these nuggets of insight and value with you more often.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights. And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier!
If you're the founder of a scaling brand, you've likely thought about selling your business. But when should you start preparing, and how do you find the right buyer?In this episode, we discuss mergers and acquisitions with Charles Lanceley, Managing Director of Alantra's consumer team. Alantra is a leading investment bank specialising in consumer brands. Charles has worked on major deals, including Fuel 10K, Strong Roots, and Grenade, and shares what makes a brand valuable—from strong financials to a compelling investment story.He explains why building a business solely to sell is a mistake and how focusing too much on an exit can hurt your chances of achieving a great one. You'll learn why being ‘for sale' is never ideal, how the best deals happen behind the scenes, and why top M&A advisors don't just find buyers—they already know who's in the market.We also cover common founder mistakes, like underestimating due diligence and not preparing for the workload of an exit. Charles highlights how an advisor can ease this process, letting founders stay focused on running their business—because if performance dips, so does the deal's value.Finally, we discuss how private equity and trade buyers view businesses differently, the impact of market cycles, and why the best way to maximise your exit is to build a brand buyers can't ignore. Whether you're considering selling soon or just want to create a lasting brand, this episode is packed with essential insights. Enjoy!Useful links:Connect with Charles on LinkedInLearn more about Alantra ========================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=========================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!=========================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
Did you know that 1 billion women globally are menopausal at any given time? Yet, until recently, the retail industry has largely overlooked this audience. Well....that's all about to change!In this episode of Brand Growth Heroes, we explore the groundbreaking work of GenM, the menopause partner for brands and retailers, and its mission to reshape how women shop for menopause-friendly products.Our latest #BGH guest, Heather Jackson (CEO and co-founder of GenM), is the unstoppable force behind GenM. She shares how GenM is pioneering the MTick accreditation—a universal shopping symbol that helps women find products proven to support their menopause journey. With major players like Tesco, Boots, Sainsbury's, Unilever, and Procter & Gamble already on board, this is more than just a trend—it's a retail revolution.This episode explores how GenM convinced top retailers and brands to take menopause seriously and why menopause-friendly shopping is a permanent category, not a passing fad.We discuss the commercial opportunity for brands that get it right, the science-backed credibility of the MTick accreditation, and the groundbreaking launch of Tesco's first-ever permanent menopause-friendly aisle.Heather shares eye-opening insights, including the startling reality that only 5% of women feel confident navigating menopause, and just 2% feel they are thriving. With 86% of women seeking non-HRT solutions, the demand for menopause-friendly products has never been greater.Why You Should Listen: If you're a founder, brand leader, or retailer, this episode is a must-listen. The menopause market isn't niche—it's 20% of your customer base and finally getting the visibility it deserves.=============================================================A small favour: If this episode inspires you to think about new ways to drive business growth, please hit FOLLOW and even leave a review! This tiny gesture means the world to us and allows us to share these nuggets of insight and value with you more often. We see every new follower and read every review, so thank you in advance!=============================================================Useful Links:Learn more about GenM and the MTIC accreditationFollow Heather Jackson on LinkedIn=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
A small favour: If this episode inspires you to think about new ways to drive business growth, please please hit FOLLOW and even leave a review!This tiny gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. We see every new follow and read every review so thank you in advance!=============================================================In this latest Brand Growth Heroes episode, host Fiona Fitz chats with Stu MacDonald, founder of what's said to be the world's BEST peanut butter... ManiLife. After years of crossing paths, they finally get to dive deep into Stu's story—from hand-blending peanut butter in a rugby club kitchen to scaling up and running his own factory.Stu opens up about the pressures of growth, the realities of burnout, and the difficult decision to step back from running the business in order to help it thrive in a new way.As well as some REALLY honest, deep and raw stuff from Stu about a period of burnout, you'll hear about:The surprising accident that led to Deep Roast Peanut Butter Why 44% of peanut butter sales now come from bulk tubs The mindset shift from being a founder who runs the business to one who supports its growth in a different role The impact of having the right team and how it changes everythingWe hope you enjoy one of the most raw and real conversations we've had on the show to date!Useful Links:ManiLife websiteStu Macdonald LinkedInManiLife LinkedInManiLife InstagramManiLife FB=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place...so thanks Joelson - we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line on hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review? This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
Scaling a CPG brand isn't just about great products and standout branding—it's also about navigating a legal maze that can come with fast business growth, in many different guises. In this episode of Brand Growth Heroes, Fiona Fitz sits down with Phil Hails-Smith and Paul Chiappe, managing partners at corporate law firm Joelson, to cover the legal essentials every CPG founder needs to know.With over 30 years of experience supporting some of the fastest-growing CPG brands - clients like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin - Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola.From intellectual property and contracts to regulatory compliance and international expansion, we explain how the right legal partners can protect your brand while unlocking new opportunities. We also chat about:The biggest legal pitfalls CPG founders face (and how to avoid them) Why contracts, IP, and compliance are make-or-break for scaling How a great legal team can help you negotiate better deals and partnerships Real-world examples of legal strategies that fuel business growth.We're also thrilled to announce that Joelson is now the official sponsor of Brand Growth Heroes, continuing their commitment to empowering founders with the knowledge and legal support they need to scale successfully.So tune in to learn why legal expertise isn't just about risk mitigation—it's can actually be a strategic weapon for scaling smarter and faster, if you're smart!Useful Links:Joelson websiteJoelson LinkedInPaul Chiappe LinkedInPhil Hails-Smith LinkedInIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, this small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and our YouTube channel!Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner. With long term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. Finally, as an almost all-female team here at BGH, we're especially impressed by Joelson's commitment to championing female founders in CPG. If you'd like to get in touch to find out more, why don't you drop them a line on hello@joelsonlaw.com!Joelson - we're delighted to have you on board.==============================================
In this episode, Fiona Fitz chats with Richard Peake, Managing Director of Merchant Gourmet and one of the rare non-founder guests to grace our show. When Richard entered the role, Merchant Gourmet was a £15 million business. Fast forward four years, and the company has doubled its revenue to £30 million. Bold innovations, a revamped product range, and strategic market expansion have powered this incredible growth. Our conversation delves into the power of innovation and the importance of staying ahead of consumer trends. Richard shares invaluable lessons in new product development (NPD). One particularly fascinating theme we covered was servant leadership—how Richard and his team drive Merchant Gourmet's growth by empowering their people and focusing on purpose.Additionally, we explore how export markets present an exciting new frontier for brands looking to scale. It was also refreshing to hear Richard admit that even seasoned professionals can find brand positioning a challenge. So, if you've ever struggled with getting it just right, you're in good company!Enjoy the episode, and as always, let us know your thoughts!============================================================= Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm =============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner. So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place...so thanks Joelson - we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line on hello@joelsonlaw.com!==============================================If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a reviewYou won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
In the latest episode of Brand Growth Heroes, Fiona Fitz sits down with Craig Allen, the founder of Gold Standard Nutrition (GSN), who joins us from Selby, York. GSN has become a standout brand for its high-quality, healthy, and convenient frozen meals that taste amazing!At just 21, Craig launched GSN with a bold vision, growing it into a multi-million-pound business—all without any external funding.The idea for GSN was born 12 years ago during a family outing to a local Chinese restaurant with his Dad. That “light bulb” moment set Craig on a pathway to create a brand that thrives today as a case study in profitability, brand growth, and focused strategy.In this episode, Craig shares the triumphs and challenges of his entrepreneurial journey, highlighting how staying true to his vision and focusing on overlooked market opportunities propelled his success. Enjoy!Useful Links:Craig Allen LinkedInGSN websiteGSN FacebookGSN InstagramKey TakeawaysSpotting a Market OpportunityCraig reveals how he identified a gap in the high-protein, healthy frozen meals market and turned it into a thriving business.The Bootstrapping JourneyBuilding GSN without external funding wasn't easy. Craig discusses the challenges and rewards of starting and scaling a business from scratch.Hard Lessons in BusinessAn early hurdle forced Craig to downsize his team, teaching him valuable lessons about thoughtful growth, self-belief, and sound financial planning.Cash flow management became a critical takeaway after hard-won experiences.Staying Focused in EntrepreneurshipCraig's journey underscores the importance of adaptability, clarity of vision, and self-belief, even when navigating competitive pressures.The “Where-to-Play” StrategyGSN thrives by serving underserved markets—like police stations, gyms, and universities—rather than competing directly in crowded grocery aisles. This strategic focus has been a cornerstone of the brand's growth and scalability.Responding to Market NeedsGSN's rebrand from Goldstein Nutrition to GSN reflects a strategic pivot to resonate with mainstream audiences. This move expanded its appeal beyond bodybuilders, championing an inclusive vision for healthy eating.Looking Ahead: GSN's Future Growth PotentialCraig's commitment to “doing things properly” underpins the brand's success, and he shares exciting plans for the next phase of GSN's journey.If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.The Brand Growth Heroes Mini MBA Powered by Alantra has opened (Jan 6th) - apply here!Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS
Joe Carstairs is a boy on a farm in Australia. His father is a keen naturalist who, some years before had set off for New Guinea in search of specimens, and never been heard of again. Joe is old enough to mount a search expedition, and takes with him a local doctor and an aboriginal worker on his farm. They find themselves joined by a stowaway, Jimmy, whose father is a squatter (farmer) nearby, together with his dog, Gyp.This team sets off, arrive in New Guinea, hire some more porters, and travel guided by some sixth sense straight to where Mr. Carstairs has been kept a prisoner, along with another Englishman, whose mind has gone, under the stress of his imprisonment.There are the usual close shaves and tense moments, but finally they achieve their end, and return home triumphantly.This is a collaborative reading.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Joe Carstairs is a boy on a farm in Australia. His father is a keen naturalist who, some years before had set off for New Guinea in search of specimens, and never been heard of again. Joe is old enough to mount a search expedition, and takes with him a local doctor and an aboriginal worker on his farm. They find themselves joined by a stowaway, Jimmy, whose father is a squatter (farmer) nearby, together with his dog, Gyp.This team sets off, arrive in New Guinea, hire some more porters, and travel guided by some sixth sense straight to where Mr. Carstairs has been kept a prisoner, along with another Englishman, whose mind has gone, under the stress of his imprisonment.There are the usual close shaves and tense moments, but finally they achieve their end, and return home triumphantly.This is a collaborative reading.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Joe Carstairs is a boy on a farm in Australia. His father is a keen naturalist who, some years before had set off for New Guinea in search of specimens, and never been heard of again. Joe is old enough to mount a search expedition, and takes with him a local doctor and an aboriginal worker on his farm. They find themselves joined by a stowaway, Jimmy, whose father is a squatter (farmer) nearby, together with his dog, Gyp.This team sets off, arrive in New Guinea, hire some more porters, and travel guided by some sixth sense straight to where Mr. Carstairs has been kept a prisoner, along with another Englishman, whose mind has gone, under the stress of his imprisonment.There are the usual close shaves and tense moments, but finally they achieve their end, and return home triumphantly.This is a collaborative reading.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Joe Carstairs is a boy on a farm in Australia. His father is a keen naturalist who, some years before had set off for New Guinea in search of specimens, and never been heard of again. Joe is old enough to mount a search expedition, and takes with him a local doctor and an aboriginal worker on his farm. They find themselves joined by a stowaway, Jimmy, whose father is a squatter (farmer) nearby, together with his dog, Gyp.This team sets off, arrive in New Guinea, hire some more porters, and travel guided by some sixth sense straight to where Mr. Carstairs has been kept a prisoner, along with another Englishman, whose mind has gone, under the stress of his imprisonment.There are the usual close shaves and tense moments, but finally they achieve their end, and return home triumphantly.This is a collaborative reading.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Joe Carstairs is a boy on a farm in Australia. His father is a keen naturalist who, some years before had set off for New Guinea in search of specimens, and never been heard of again. Joe is old enough to mount a search expedition, and takes with him a local doctor and an aboriginal worker on his farm. They find themselves joined by a stowaway, Jimmy, whose father is a squatter (farmer) nearby, together with his dog, Gyp.This team sets off, arrive in New Guinea, hire some more porters, and travel guided by some sixth sense straight to where Mr. Carstairs has been kept a prisoner, along with another Englishman, whose mind has gone, under the stress of his imprisonment.There are the usual close shaves and tense moments, but finally they achieve their end, and return home triumphantly.This is a collaborative reading.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Joe Carstairs is a boy on a farm in Australia. His father is a keen naturalist who, some years before had set off for New Guinea in search of specimens, and never been heard of again. Joe is old enough to mount a search expedition, and takes with him a local doctor and an aboriginal worker on his farm. They find themselves joined by a stowaway, Jimmy, whose father is a squatter (farmer) nearby, together with his dog, Gyp.This team sets off, arrive in New Guinea, hire some more porters, and travel guided by some sixth sense straight to where Mr. Carstairs has been kept a prisoner, along with another Englishman, whose mind has gone, under the stress of his imprisonment.There are the usual close shaves and tense moments, but finally they achieve their end, and return home triumphantly.This is a collaborative reading.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Joe Carstairs is a boy on a farm in Australia. His father is a keen naturalist who, some years before had set off for New Guinea in search of specimens, and never been heard of again. Joe is old enough to mount a search expedition, and takes with him a local doctor and an aboriginal worker on his farm. They find themselves joined by a stowaway, Jimmy, whose father is a squatter (farmer) nearby, together with his dog, Gyp.This team sets off, arrive in New Guinea, hire some more porters, and travel guided by some sixth sense straight to where Mr. Carstairs has been kept a prisoner, along with another Englishman, whose mind has gone, under the stress of his imprisonment.There are the usual close shaves and tense moments, but finally they achieve their end, and return home triumphantly.This is a collaborative reading.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
In this latest episode of Brand Growth Heroes, we're over the moon (as always) to welcome back one of our favourite guests, Ben Greensmith, Country Manager for the UK and Ireland of Tony's Chocolonely.Since we last chatted to Ben on the show, Tony's Chocolonely has not only achieved impressive sales growth in the UK but has also made remarkable strides in driving positive change within the cocoa industry.In this episode, Ben and Fiona dive deep into the progress Tony's Chocolonely has made, covering:Their growth and performance and market share in the UKExciting new product launches and brand innovationsBut most importantly, the impact of Tony's Open Chain on the Cocoa industry.We also discuss the brand's unique approach to marketing, including:The learnings from their Advent Calendar launchThe UK Sweet Solutions campaign that captured media attentionBalancing awareness of critical cocoa supply chain issues with Tony's playful tone of voice—all while reminding consumers just how delicious their chocolate tastesWhat's happening next?Useful Links:Tony's Chocolonely WebsiteTony's Chocolonely LinkedInBen Greensmith LinkedInFollow Tony's Chocolonely on InstagramFollow Tony's Chocolonely on FacebookIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.If you find Brand Growth Heroes episodes useful, then imagine spending 12 weeks on a Mini MBA programme run by host Fiona Fitz: The Brand Growth Heroes Mini MBA 2025 powered by Alantra will be open for applications on January 6th.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
In this latest episode, we're diving into the remarkable story of Scott Davies, the visionary Welsh founder of Hilltop Honey. From an early career as a bricklayer and coal yard worker to building a £50M business (number two in the market) and designing and building his own 55,000 square foot factory, Scott's story is a testament to resilience, innovation, and an unyielding passion for bees and business!Scott takes us behind the scenes of Hilltop Honey's unlikely start and rise to success, sharing his experiences and the strategies that have helped him overcome challenges and achieve incredible growth. It's packed with inspiration for founders, dreamers, and anyone looking to turn adversity into opportunity. If you are interested in understanding what it takes to grow and lead a business of this size, then this is an episode for you.By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION. You can ask Fiona Fitz a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!Useful links:Hilltop Honey WebsiteScott Davies LinkedInInstagramFacebookAND ... if this episode inspires you to think about new ways to drive business growth, PLEASE click FOLLOW or SUBSCRIBE and leave a review. You don't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciatedPlease don't hesitate to join our Brand Growth Heroes community to keep learning from the founders of challenger brands who are thinking differently about growth: Follow us across our BGH socials: LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on theBrand Growth Heroes Mini MBA here.Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
We are thrilled to welcome back Irish entrepreneur Gary Lavin, the founder of VITHIT Drinks. VITHIT is brand that's seen incredible growth in recent years, establishing itself as a leader in the vitamin water in the UK and Ireland. With an £80 million run-rate in 2025, and multiple international markets, VITHIT is now a global player to be reckoned with.But, like so many others, the real story here lies in founder Gary's relentless journey - one that that transformed a small idea into a business that knocked global brands such as Vitamin Water from off their perch in the UK, in the space of just a few years.And Gary Lavin isn't just a guest; he's one of Fiona's oldest friends in business. He joins us to share his story of resilience, taking on industry giants, navigating new markets, and building a brand with a laser focus on innovation and grit.And if you're interested in hearing more, we've just re-released our first interview with Gary from four years ago as a companion to this episode. So, if you're listening now, consider this episode, part two of the VITHIT story! LINK PART ONE If this episode inspires you to think about new ways to drive business growth, PLEASE click FOLLOW or SUBSCRIBE and leave a review. You don't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Useful links:WebsiteGary's LinkedInVITHIT LinkedInInstagramFacebookBy the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION. You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!Please don't hesitate to join our Brand Growth Heroes community to keep learning from the founders of challenger brands who are thinking differently about growth.Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Mini MBA here.Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
VITHIT: This episode is the first in a 2-part series where we dive deep into the journey of the leading vitamin water in the UK and Ireland, through the eyes of its Irish founder, Gary Lavin. VITHIT is a brand close to my heart, because the branding was designed by my truly talented brother and best friend, Dave of Dave Fitz Design, a boutique brand design agency in Dublin. VITHIT is a great example of a winning brand that has taken it's time to learn, grow and get to a category leadership position, but where it hasn't happened over night, and there have been plenty of challenges overcome along the way.In this episode recorded a few years ago, you'll learn Gary's secrets to getting the brand to 30 million pounds in sales through his tenacity and hands-on approach, and in the next episode - which will be released straight after this one - we catch up with Gary in real time (November 2024) to find out how he's managed to hit a run-rate of £80m in global sales for 2025!
Ever been embarrassed at the till buying condoms?! This week, Fiona Fitz is joined by Farah Kabir and Sarah Welsh, the brilliant duo behind HANX, a scaling challenger brand in the sexual wellness category.Farah and Sarah turned an awkward personal experience into a market-leading company by spotting a glaring gap in the female-focused sexual health market. They've now built a brand that, although it started in condoms, has evolved to support women throughout all stages of their lives, addressing the various ways that women's bodies change and show up at different ages.They're securing distribution in major retailers like Boots, Tesco, and Sainsbury's and are even making waves in the U.S. with Urban Outfitters.HANX is evolving beyond just being a condom brand—it's becoming a comprehensive women's health and wellness brand.So why not see how it's done in a category that might be very different from the one you operate in? Note: Sarah was moving between locations during the recording, so you might notice video and sound quality changes throughout the episode.By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION.You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!Useful linksHANX websiteHANX LinkedInFarah Kabir LinkedInSarah Welsh LinkedInIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
We're thrilled to welcome back Fuel 10k founder Barney Mauleverer for his third appearance on Brand Growth Heroes. Barney's just wrapped up an incredible 13-year journey with Fuel 10K, and he's here to chat about the grit and patience it takes to build and sell a company. Trust us, if you're a founder facing your own hurdles, you'll want to tune in for this one!Barney's story shows that success isn't always about sprinting to the finish line. Sometimes, it's more like running a marathon. Every experience, good or bad, plays a part in the big picture. His journey is super-inspiring for founders out there, reminding us that there is something to learn from every experience - even the not-so-glamorous stuff like factory floor checks!But wait, there's more! Barney's also spilling the beans on his latest venture. He's just launched the 'FUTURE OF FOOD competition, a cool competition for entrepreneurs who are shaping what we'll be eating tomorrow (unusually, it's free to enter and attend). The final round will be held on November 26th at the stunning venue: The Royal Geographic Society - 16 finalists pitch to win in front of food industry luminaries, with an audience of entrepreneurs, investors, buyers and journalists. I'm lucky enough to be a judge on the day, so come and say hello!Thank you, Barney, for shining a light on the future of the industry/market/how we will feed ourselves. We hope you enjoy this episode and will join us on the 23rd November - register to attend here!By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION.You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!Useful links/info:Future Food Competition info hereRegister to attend hereBarney's LinkedInThe Future of Food Competition is a free, fully inclusive, not-for-profit event. Amidst significant global changes and rapidly evolving megatrends, this challenge shines a spotlight on opportunities and issues in the food industry. By encouraging debate, entrepreneurialism and innovative thinking, we seek to drive progress and positive change. We hope this event becomes a regular highlight in the calendar for everyone passionate about investing in food entrepreneurship.Here's the running order:12am – Attendees arrive and network12.45 – Doors shut13.00 – Setting the scene...Mike Berners-Lee – author of There Is No Planet B and How Bad Are Bananas & passionate expert in Carbon Footprinting.Pen Hadow – Arctic record-breaker and conservationist dedicated to protecting the seas and its wildlife.Kevin Dorren is an AI enthusiast and shifting populations specialist.14.30 - All attendees circulate the Pitch Tables15.30 - Judges preside & with a Popular Vote, and select 3 of the bestMiranda Ballard from NielsenIQ uses case study data to explain how entrepreneurial endeavour can impact big business.16.00 – 3 top finalists invited to pitch in the iconic Ondaatje Theatre + Q&A16.45 – Judges & Popular Vote (Strictly style!) Gold, Silver, Bronze are announced & prizes awarded17.00 - It's a wrap!Future Food Competition info hereIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to my Sound Engineer, Gyp Buggane,Ballagroove.comand podcast producer/content creator, Kathryn Watts,Social KEWS
In this latest episode of Brand Growth Heroes, Fiona sits down with the inspirational human being Ruby Raut, the founder and CEO of WUKA (Wake Up, Kick-Ass), to discuss her remarkable story from growing up in Nepal, where menstruation was shrouded in taboo, to creating a brand that is revolutionising the Fem Care category, and giving dignity back to girls and women every month.Ruby's background in environmental science and her passion for sustainability inspired her to create WUKA, a brand offering sustainable, leak-proof period underwear that drives positive change in the Femtech space.Ruby highlights WUKA's incredible milestones, from becoming the first period underwear brand to hit supermarket shelves in the UK to successfully campaigning to remove VAT on these essential products.She opens up about the grit and determination it took to bring her ideas to life, from cleaning toilets at the 2012 Olympics to founding a pioneering company.What we loved learning in this episodeA world-class example of how authentic business purpose can inspire true innovation and customer loyalty.Insights into the process of developing sustainable productsHow focusing on a single SKU instead of a complete range can keep things simple - for you and for your shopperPractical advice for entrepreneurs on overcoming challenges, keeping costs down, and focusing on social impact.Find out today how and why Ruby Raut is reshaping the future of period care for millions.By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION.You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!Useful linkshttps://www.linkedin.com/in/ruby-raut-49987b58/WUKA websiteIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
Listen and learn from Joanna Jensen, the founder of Child's Farm!This multi-award-winning natural skincare brand was founded (like 99% of businesses born to female founders) from Joanna's own need for something that didn't exist in the category at the time: a bath time solution for her child with medically diagnosed eczema.Created in 2010, Childs Farm was the number-one brand in the category by 2019 (ahead of Johnson's Baby, Baby Dove, and Aveeno).Joanna scaled the business to £20 million and decided the time was right to source additional funding for growth, but instead sold to PZ Cussons, which owns brands Imperial Leather, St Tropez and Carex.She describes herself as a driven workaholic, but she is also a brilliant mentor and advocate of female founders and female-founded businesses. She is also an investor in some of the businesses we've had on the show, including Freya Bone Broth and Hunter and Gather (look for their episodes on the show page of your favourite podcast player)During their chat, Joanna gives us many of what Fiona calls "those £500k ‘aha' moments", including advice on margins, cash flow, when to hire and at what level, what to look for in your team, and more.Fiona's challenge - how do we all get to the point where we're clear that the solution we're offering doesn't exist out there? Then, we can enter any negotiation, whether with a buyer or an investor, and we feel just as confident as Joanna does.By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION! You can now ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!Useful links:Childs Farm websiteChilds Farm InstagramChilds Farm FacebookEIS AssociationSeed Enterprise Investment SchemeStop It by comedian Bob NewhartIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.
This week's Island Influencer is Gyp Buggane, a passionate musician and dedicated small business owner. The conversation revolves around music's profound impact on his upbringing, his pursuit of passions, and his navigation of the creative industries. Growing up on the Isle of Man, music is deeply rooted in Gyp's family's history. Gyp's love for music was nurtured from a young age, from his father's rock and roll performances in the 1960s tourist era to his grandfather's involvement in the Rushen Silver Band. He shares heartfelt stories of recording songs from the radio, participating in school band performances, and even building a basic recording studio with friends. Gyp's path led him to get into the world of work initially and then to Liverpool University, where he studied computer science and philosophy as a mature student. He then returned to the Isle of Man and worked in IT. However, feeling unfulfilled in his office job, Gyp boldly decided to leave and pursue his true passion for recording music. In this episode, Gyp discusses the challenges and rewards of running a small business, emphasising the importance of passion, support, and collaboration. He recounts his experiences recording local bands, navigating the financial aspects of his work, and the vital role of networking and community support in turning a hobby into a thriving business. Episode 116 is filled with a heartfelt appreciation for the vibrant and diverse music scene on the Isle of Man. Gyp's life story is a testament to the power of pursuing one's passions and finding balance in life. He shares valuable insights on the need for self-care, the joy of living in a supportive community, and practical advice on reframing challenges as opportunities for growth.
$500M: OLIPOP explodes the USA Soda MarketJoin us for Fiona Fitz's recent conversation with OLIPOP Co-Founder & President David Lester, recorded live at the Bread and Jam Festival.OLIPOP Co-Founders David Lester and Ben Goodwin landed on the foundational recipe for “a new kind of soda”, redefining how consumers perceived the category. OLIPOP has successfully persuaded consumers to swap out sugary, familiar favourites for healthier alternatives.In colourful cans with vintage logos and fantastic flavours, OLIPOP aims to smash its target of $500 million in sales in 2024.Listen to this episode and find out how they've done it.David reveals:The eight-year journey behind OLIPOP's rapid growth, explaining that despite its apparent surge since the 2018 launch, the company actually underwent a crucial four-year trial process beforehand.The importance of balancing taste with health benefits and the rollercoaster of emotions that comes with being a founder.We all expected this interview to be about how he and Ben grew the business. In fact, David offers candid insights on ego, vulnerability, and the true meaning of success.If you are still alive then you are succeeding.Useful links:https://drinkolipop.com/Bread and Jam FestivalIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and our social media manager/podcast producer, Kathryn Watts, Social KEWS.
Sauce Shop Secrets Unveiled: Pam & James Digva on everything from building their own factory to getting a national listing in TescoIf you're ever wondering what it takes to own and run your own manufacturing facility, then this episode is for you.Brand Growth Heroes host Fiona Fitz has been tasting packaged food and beverage products as part of her job for over 25 years. When she first tasted Sauce Shop's lime and aioli sauce at the Alantra Fast 50 dinner, she knew she had to find out how it tasted so good.So, in this latest episode, Fiona chats with Sauce Shop's founders, Pam and James Digva, who explain exactly how they make products that taste just like they weren't made in a factory at ALL.They have well over 20 years of food manufacturing experience, and there are just so many nuggets in this interview that we can't wait to share with you.We talk about building your own manufacturing facility while still staying true to the craft, as well as the importance of a dedicated team you can rely on, especially in high growth and challenging times.During the chat, Pam and James reveal their latest listing in one of the UK's largest retailers. Stay tuned until the end, as this source (sauce!!) of growth will really inspire you.Useful links:Sauce Shop® | UK Made Hot Sauce, BBQ Sauce & Ketchup | 35+ varieties(27) James Digva | LinkedIn(27) Pam Digva | LinkedInSauce Shop | FacebookSauce Shop (@sauce_shop) • Instagram photos and videos(31)Sauce Shop (@sauceshop) | TikTokIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and our social media manager, Kathryn Watts, Social KEWS.
Episode 69: Freja Foods, Founder Ed ArmitageHow to Hit a £10m Run Rate in 3 Years!In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his award-winning, digital-first, scaling food business. With a vision to become Europe's No. 1 bone broth brand, you'll hear how husband and wife team Ed and Jess built a multi-million-pound brand in just over three years - during extremely difficult economic conditions. Investors like Harry Cain, the ex-MD of innocent smoothies Giles Brook and the ex CEO Unilever Paul Polman, have all invested in the business, find out why here!By the way, we do a quick-fire Q&A at the end, and Ed is incredibly generous with his tips on how to grow a Direct-to-Consumer (DTC) brand profitably, so make sure you stay around and don't miss these valuable nuggets.Here are the top 5 things you will learn from this episode:How Ed and Jess have built a business that turned over £1M in the first four weeks of 2024 alone!Why Harry Cain, the ex-MD of innocent smoothies Giles Brook ex CEO Unilever have all invested in the businessHow a digital-first brand allows them to avoid the gate-keepers that make business hard in retail groceryHow to overcome the challenges that most consumer brand startups face Ed's 'turnover per full-time employee' Rule of thumb' that steers you on how many people to employ I hope you enjoyed this episode and that it has helped you and your business in some way! If it has, please hit FOLLOW to subscribe and keep an eye out for the next episode, where I'll talk to another successful founder of a challenger brand who will share more valuable insights into driving growth. Your FOLLOW makes a big difference to me and to my business, thank you.Click the Follow button beside Brand Growth Heroes by finding it on your favourite podcast app here.Useful links:Freja's WebsiteFind the founders on LinkedIn: Jessica Higgins & Ed ArmitageFreja on InstagramFreja on FacebookPlease don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on social: Brand Growth Heroes on LinkedIn, Facebook, Instagram, X and TikTok.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and my producer, Kathryn Watts, Social KEWS. ★ Support this podcast on Patreon ★
These are a few examples of racist phrases that are still used today.,“Peanut Gallery” If second graders start to get chatty in their seats, the teacher might shout, “Quiet in the peanut gallery!” If someone is giving unsolicited advice in the comment section online or heckling in a theater, we might dismiss them as just complaints from the peanut gallery.“Grandfathered In” or “Grandfather Clause” If a longtime customer is “grandfathered in,” it means they're exempt from any new (typically more stringent) requirements or fees a company establishes.“Gyp,” “Gypped,” “Jip” and “Jipped” When we feel shortchanged, cheated, or swindled, we might say we're been “gypped” out of something. This one is racist because it's tied to the term “gypsy,” an offensive term used to refer to the Romani people, who've long faced discrimination because of their darker skin and were even enslaved in some parts of Europe.“Uppity” If a Black school superintendent says something critical about a certain department'sBecome a supporter of this podcast: https://www.spreaker.com/podcast/racism-white-privilege-in-america--4473713/support.
House music at its best! Let Dave Baker take you on a journey of discovery and aural pleasure as he brings you the hottest and freshest funky, deep and tech house releases every week. It's Miami Music Week and to get you warmed up, we have another hour of the most pulsating house tracks fresh off the production line. We kick off with nice grooves from Glen Horsborough, GYP, and Chaney before turning up the heat with the latest from DJ Susan & Shift K3Y, Watermät & BURNR, Miss Dre, and Hannah Wants among others. We finish with a couple of chilled melodic tracks from Ciszak and GVN. March 20th is also the International Day of Happiness so let's make an extra effort to be happy this week and do the things we love!! Please share, rate, review and subscribe wherever you can to help the podcast reach more house music lovers. You can also leave comments for episodes you like on the Hot House Hours Soundcloud page. All tracks released on March 8 unless shown below. Website: https://www.djdavebaker.com Instagram: https://www.instagram.com/djdavebaker 1. Yours For Life (Matt Kavanagh Remix) - Glen Horsborough & Alimish [Glen Horsborough & Alimish] RELEASE DATE: MAR 15
RON YACOVETTI, host reporter for ‘Paranormal 13 News', MMA and Boxing Commentator, Stand-up Comedian, ParaNORMALity series host, ‘Unscene Paranormal' contributor, author, lecturer and ‘GonYac Paranormal' key paranormal researcher, and GYP paranormal investigator, LOURDES GONZALEZ, will be on-air with The Ghost Host Sophia Temperilli on LiveParanormal.com / GhostHunting.com, TODAY 11/11, 12pm PST, 3pm EST, 8pm primetime U.K. GMT!! Listen and chat LIVE:)
Angela Pisano grew up in Rutherford New Jersey during the 1960's and '70's. Rutherford was a tree lined bedroom community of NYC. She was an only child who lived with her mom and dad, and their terrier, Cindy. She had a typical suburban childhood filled with all the trimmings; Mitzie and Larry made sure of that. There was one exception, that was a secret, which she held close since the age of seven. Dad was in the Mafia. He worked in NY and NJ often with various families, however if he had to be slotted he worked mostly with the Genovese Family from the late 1930's through the early 1980's as a soldier. In Angela's "outside" world dad was a baker in NYC, but in Angela's "inside" world dad was a "racket guy" and she knew he gambled with other guys and it wasn't legal. Sam DeCalvacante, Angelo "Gyp" DeCarlo, Ben "Lefty" Ruggiero were all men she spoke with on the phone, and met in person, among others.Angela went onto college for teaching. She graduated and taught elementary school, as well as middle school. She married her husband Joe in 1985, a "civilian" and they had two children, Christopher and Gabriella. Angela, just like that shed her inside world, and always lived in suburbia with all the trimmings, and no secrets, except her dad was in the Mafia. Facebook Group They're at the Chinese restaurant https://m.facebook.com/groups/808281234336921/?ref=sharehttps://m.facebook.com/groups/808281234336921/?ref%3Dshare&exp=9594&mibextid=S66gvFAngela Pisano Facebook https://www.facebook.com/angela.pisano.3?mibextid=avESrCFind The Suffering PodcastThe Suffering Podcast InstagramKevin Donaldson InstagramMike Failace InstagramBuzzsproutApple PodcastSpotifyFacebookTikTokYouTubeThe Suffering Podcast FamilyDented Development ProjectToyota of HackensackBetterHelp Discount Code SufferingBella Dama CigarsMake your brain your friend with Better Help. Go to BetterHelp.Com/Suffering for 10% off your first monthSupport the showThe Suffering Podcast Instagram Kevin Donaldson Instagram TikTok YouTube
"What is Susan who's 40 talking about with her friends when she picks the kids up from school? Or what is Dave who's 50, who's a builder, sharing in his WhatsApp group? What kind of videos are you sharing that you're seeing online? Or what kind of TV shows are they watching and talking about with their friends?'Subscribe now by hitting the followbutton beside Brand Growth Heroes on your podcast app.As a rule, I don't interview marketing agencies on Brand Growth Heroes, but I made an exception when I reached out to our next guest. Dan Knowlton is one half of Knowlton, a digital and social media market agency that has me in stitches with the videos they create and post on LinkedIn. If you don't follow them yet, I suggest you do.Both Dan and his brother Lloyd Knowlton are hilarious. But why is this of value to you? Well, since I interviewed Jake Carls of Midday Squares and then Teddy and Marissa of Perfect Ted a few episodes ago, I've been exploring how the concept of advertainment works and why it's way more important to you as a grocery brand leader than just posting product shots.Dan knows way more about advertainement than I do, so I thought a good chat with him would be of real value to us all.Here are the top 5 things you'll learn : How to truly understand your Target Audience, in a way you never have before How to Connect with What Really Matters to your Audience How to Trigger their Emotions How to Build Trust and Overcome Objections Where to Allocate your Budget in your marketing funnel Please leave a review on your podcast app if you enjoyed this episode!Don't miss your favourite brands talk about how they grew their inspirational businesses!Click the Follow button beside Brand Growth Heroes on your podcast appFollow Brand Growth Heroes here on Instagram, Tiktok, LinkedinBecome part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator ProgrammeEmail Fiona for a 1-1 session: fiona@fionafitzconsulting.comSee how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting ★ Support this podcast on Patreon ★
Gwinnett Young Professionals (GYP) believes that collaboration is a catalyst for success. With that in mind, GYP brought together Chambers and young professional groups from across Metro-Atlanta for an Off The Clock event like none other! The event on June 22, 2023 at the Gas South District included young professionals from across the metro Atlanta […] The post Off the Clock: Gwinnett Young Professionals Metro-Atlanta Mixer appeared first on Business RadioX ®.
How have you jerry-rigged your car?; Do you feel less safe in your neighborhood? Have you been seeing an increase in crime?; Are you loyal to your hairstylist/barber?; Talking about Gyp's Tavern and other NJ hidden gems
On THIS DAY IN THE MOB, September 2nd 1902, Genovese family caporegime Angelo Gyp DeCarlo was born. Gyp was a powerful mafiosi who helped the career of Frank Sinatra and Frankie Vallie and The Four Seasons. Yes he was depicted by Christopher Walken in the movie Jersey Boys. But DeCarlos power and stature in the mafia went well beyond that. Listen to the life story of Angelo Gyp Decarlo NOW!
Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it's in business, philanthropy, public service, or elsewhere. Jasmine Billings/Community Development Manager for the City of Lawrenceville Jasmine Billings is a vibrant, intentional community builder, passionate about growth in the community through building relationships, developing partnerships, supporting youth advocacy, and strategic civic […] The post Jasmine Billings, Community Development Manager for the City of Lawrenceville appeared first on Business RadioX ®.
Celebrating Powerhouse Women salutes and recognizes women who are making an impact, whether it's in business, philanthropy, public service, or elsewhere. Jasmine Billings/Community Development Manager for the City of Lawrenceville Jasmine Billings is a vibrant, intentional community builder, passionate about growth in the community through building relationships, developing partnerships, supporting youth advocacy, and strategic civic […]
**Graham D'Silva's House & Dance Classics Replay On traxfm.org. This Week Graham Gave Us Dance/Club/Future House/House Classics From Michael Antley & Michelle Weeks, DJ SKT, Gyp, Illyus & Barrientos, Harris & Hurr, Basement Jaxx, Sean Finn & DJ Kone Feat Marc Palacios, Moya & James Hurr Feat Lizzie Curious, Nhan Solo & Ezee, Martin Ikin, Future Flex, Ben Hemsley & More. Graham D'Silvas House & Dance Classics Show Every Saturday From 6PM UK Time #traxfm #house #dance #clubclassics #danceclassics #futurehouse Listen Here Via The Trax FM Player: chat.traxfm.org/player/index.html Mixcloud LIVE : sbee.link/9yjqfaw3bn Free Trax FM Android App: sbee.link/9akben3qhx The Trax FM Facebook Page : sbee.link/pk3yv84d7t Trax FM Live On Hear This: sbee.link/3acxf6yuwv Tunerr: sbee.link/uf9dbt8yg4 Tune In Radio : sbee.link/paxg6r4dtu OnLine Radio Box: sbee.link/mhry9v4f6n Radio Deck: sbee.link/fqyceatwbv sbee.link/ut4nfd69ge: sbee.link/b3xchkavnr Stream Radio : sbee.link/pwtg6784qy Live Online Radio: sbee.link/vn7kurpq3b**
RON YACOVETTI, host reporter for ‘Paranormal 13 News', MMA and Boxing Commentator, Stand-up Comedian, ParaNORMALity series host, ‘Unscene Paranormal' contributor, author, lecturer and ‘GonYac Paranormal' key paranormal researcher, and GYP paranormal investigator, LOURDES GONZALEZ, will be on-air with The Ghost Host Sophia Temperilli LiveParanormal.com, TODAY 3/5, 12pm PST, 3pm EST, 8pm primetime U.K. GMT!! Listen and chat LIVE!! **Both Ron and Lourdes will be on-air LIVE from the haunted Shanley Hotel!!
So we were all hangin out at the Red House - Me, My Baby, Not So Sweet Martha Loraine, Gyp, and the Pied Piper of Woodstock, Artie Kornfeld. We're about 8 miles high and we're in the middle of singing the Ballad of John and Yoko when The Devil and Jesus appear. “Hey Gyp - Mainline Florida,” the Devil shouts. But Jesus answers. “Your rumors of glory are just rumors.” Then he turns to the 5 of us, smiles, and says, “Are you reaching out for someone?”
In this episode, we dig deeper into the relationship between M.C. Serch and the GYP (The Get Yourz Posse). Take a ride with us to Long Beach, New York, and hear how this little beach town became the center of Serch's life. DOOM and Subroc's crib was where the formation of all their biggest ideas and master plans were conceptualized. Along with Ahmed's basement, directly across the street, this little area was where the GYP and KMD was birthed. Hip hop, along with the help of Islam, helped these young minds develop a strong sense of self and a viewpoint that played a crucial part in their music and the development of their individual personalities. This episode also looks into the evolution of KMD and Onyx -The Birthstone Kid (Last living member of KMD) Onyx shares his memories of bonding with his brothers for the first time, and tells the story of how a vicious dog played a key role in all of their paths crossing. We also hear the tale of how a trip in a car to the local mall bore a well-known saying in pop culture, still used to this day. New episodes of "Did I Ever Tell You The One About... MF DOOM" drop every Monday! Available wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week's guest is the hilarious Jonathan Hoover: "just a gay man casually awaiting a cease-and-desist letter from Patti Lupone." Jonathan is an amazingly talented musical theatre performer behind Inappropriate Patti: the Instagram sensation that features his hilarious impersonations of Patti Lupone. We'll find out how it all started and what doors may have opened for him because of his success as Ms. Lupone. We'll enjoy our signature drink, the "Who Do You Think You MAR(garita)," as we learn how everything started for Jonathan, from growing up in California with an opera singer mother to taking his talents across the country to NYC. Of course, we'll get his opinions on The Whether Report and bring back a fun-filled version of Encyclopedia Theatrica a la Lupone! So, grab a cocktail and play along cuz it's always more fun Together - Wherever We Go! (see... Patti sang that song in Gyp... oh, never mind!)
Less than a week after the Gwinnett Chamber of Commerce hosted it's inaugural Diversity, Equity and Inclusion (DE&I) Summit, Gwinnett Young Professionals (GYP) hosted it’s very own “Continuing the Conversation” Summit on May 26, 2021 to dive deeper into the diverse experiences of young professionals in the workplace. The event began with a guided exercise to […] The post Continuing the Conversation with GYP: Diverse Experiences in the Workplace appeared first on Business RadioX ®.
Less than a week after the Gwinnett Chamber of Commerce hosted it's inaugural Diversity, Equity and Inclusion (DE&I) Summit, Gwinnett Young Professionals (GYP) hosted it’s very own “Continuing the Conversation” Summit on May 26, 2021 to dive deeper into the diverse experiences of young professionals in the workplace. The event began with a guided exercise to […]
Our guest on this episode is Gyp Buggane, owner and operator of Ballagroove Studios on the Isle of Man. As well as recording, producing, mixing and mastering at Ballagroove, Gyp is also a well-travelled psyche DJ and musician in his own right. Hosted by The Stephens.® Gyp's website: ballagroove.com Stephen Kerrison runs Tall Trees Audio Mastering: talltreesaudiomastering.com Stephen Cole runs What Studio: www.whatstudio.info --- Send in a voice message: https://podcasters.spotify.com/pod/show/soundtorque/message
Gyp Romay is a mind-body coach and Alex Belt is a playing professional, we discussed methods of inducing an optimal state of performance... And much more! Should anyone wish to contact Gyp, drop her an email: gypgraceromay@gmail.com Or facebook: https://www.facebook.com/profile.php?id=1489628215 And for more information on Alex: https://alexbeltgolf.wordpress.com
It’s a true “beer-fest” up in the studio today Baddies. Pop open that iconic green bottle sit back and watch this Dutch-British film. With the intimacy and feel of an indie/college film it’s starring Sir Anthony Hopkins, Jim Sturgess, Sam Worthington and Jemima West. The title is a bit of a spoiler because the main characters are... kidnapping the owner of the Heineken Brewing Company. Alejandro creates a prayer from booze. Christian and Alejandro have major problems with saying this film is “based on a true story” and yet the film didn’t talk about any of the cool things that happened in real life. Christian is educated about roots of the slur “Gyp”. And Alejandro is politely robbed at the gas station.Check out our website at https://www.icbtb.comRate and review us on Apple Podcastshttps://podcasts.apple.com/us/podcast/it-cant-be-that-bad/id1470379470Or listen to us on Spotifyhttps://open.spotify.com/show/7FsYf47r7B8fyxgG9elgt9?si=o4k6CKcKS96N6k2t-_WBVw
Happy Hour, kitchen table, & backyard conversations with the homies ... IMC is a conversation with friends. This time we dissected friendship, and discussed the definition on a HOE all while admiring Gyp's tits! ---------ROCK WITH ME--------------- Make sure you LIKE our Facebook page FACEBOOK | https://www.facebook.com/twithmonroe INSTAGRAM | https://www.instagram.com/twithmonroe_podcast INSTAGRAM | JustTiffany Podcast TWITTER | www.twitter.com/twithmonroepod TWITTER | JustTiffany Podcast WEBSITE | https://www.monroebishop.com
Listen on Youtube Download for later In a very business focused episode of GDV, we talk news, fan comments, licensed video games and Quake. We also find the time for a quiz show and a discussion of Tom Cruise’s anatomy. People who talked in this episode: Specs, Catsman, Mike (formerly of GYP fame), Woolyshambler and […]
In this episode Donnie talks about the different histories of the Boston Terrier as well as the French Bull Dog. In addition to the health concerns of each dog. Finally, the nature of the two dog breeds is covered. You can find the article to this post at https://www.bostonterriersociety.com/boston-terrier-vs-french-bulldog/ Two of the most popular dog breeds in America are the Boston Terrier and the French Bulldog. They are both adorable, smaller dog breeds, and they easily capture the attention and hearts of everyone who crosses their paths. Yet these two breeds are often confused with each other, and as they are individual in their own respective ways, it's essential to acknowledge and respect their differences. If you are considering adopting one of these breeds, you will want to choose the one who fits best with your lifestyle. Where do the Boston Terrier and French Bulldog differ from each other? Let's take a closer look. Breed Histories The creation and history of both the Boston Terrier and the French Bulldog breeds are quite different from each other and span the Atlantic Ocean. Here are the stories behind the breeds. The Boston Terrier History The Boston Terrier breed was first bred around 1865 in Boston, Massachusetts, making the breed a true American dog. How the breed began lies with a Bostonian named Robert C. Cooper, who purchased a dog named Judge from William O'Brien. It is generally recognized that O'Brien had imported the dog from England, and Judge was a cross between a white English Terrier and an English Bulldog. Once the dog changed owners, he became known as Hooper's Judge. The dog was sturdy, around 32 pounds, and had dark brindle coloring with a white blaze on his face. Judge's head was blocky and square, and he had an even mouth. It is this dog who is considered the ancestor of nearly all true modern Boston Terriers. The Breads Making Up Today's Boston Terrier Judge was bred to a white dog named Burnett's Gyp, nicknamed Kate, who was owned by Edward Burnett. Kate was low stationed, about 28 pounds, had a stocky build, and a square head. From this mating, the path to the modern Boston Terrier was paved. The male dog born to Judge and Kate was not a particularly handsome dog, but he had the personality that the Boston Terrier would become so well known for: gentle and kind. This dog, Well's Eph, was mated to a female called Tobin's Kate, and historians suggest that their offspring were then crossed with the French Bulldog. That crossing formed the foundation of the Boston Terrier breed. Naming the Boston Terrier The Boston Terrier did not carry that name at first. The fledgling breed was called several names, including round heads, bullet heads, Boston Bulldogs, and American terriers. In 1889, a group of 30 owners of the new breed formed the American Bull Terrier Club, and they settled on calling the breed Bull Terriers or Round Heads. Fanciers of the breed loudly objected to these names, so to please as much of the base as possible, the club changed their name to the Boston Terrier Club in recognition of the breed's birthplace. Read more of the article here: https://www.bostonterriersociety.com/boston-terrier-vs-french-bulldog/ --- Send in a voice message: https://anchor.fm/bostonterriersociety/message Support this podcast: https://anchor.fm/bostonterriersociety/support
Margate SandsJoin the Hosts this week for the Season 3 finally! They talk about how this season compares to the previous season. They also discuss the wasted Margaret story line, the fall of Gyp, and the amazing shootout with Richard. Thanks for listening for this season every! We will be back for season 4 very soon. This podcast is powered by Pinecast.
Two Imposters Join Host Colton, with special guest Lazarus.This week they talk about the style change of this episode, and how it appears to be more like a movie, the sad realization Nucky has of Eddie and the advancing of his story, the big moment of Gyp and Chalky meeting, and the change of Richard...and what that can mean for the future of his character. Go and check out Lazarus playing with Jack J Hutchinson in the new single "Justified"!This podcast is powered by Pinecast.
The Milkmaid's Lot Join the Hosts this week as they discuss the wild ride of an episode. They talk about the audio of the episode, and how it plays a key role, the effects of Gyp and his new hold of the town, and the weird change of Nucky. Plus we get to have a Q&A with Mr. Rosetti!This podcast is powered by Pinecast.
Sunday BestJoin Colton with special guest host, Victor, from the Digging Dexter Podcast. This week they discuss the 4 dinners of Easter, the true nature of Gillian... and her glass cutters, the Richards development, Gyp and his family, and progression of Nucky and Eli , and Nucky and Margarets Story. This podcast is powered by Pinecast.
Brian and David (And Crew) Review Avengers: Endgame This week on GYP, we suit up for the last time. The time had finally come upon us and we entered the end of a storyline spanning 11 years and across 22 movies. That’s right fans, the MCU crew was able to go see Endgame! It... The post Avengers: Endgame appeared first on Grab Your Popcorn.
You'd Be Surprised Join the hosts this week as we discuss Margaret's never ending ...Ok story? We also discuss the title name and how it applies to this episode, and the story of Nucky, Rothstein and Gyp. We also learn a little about the musical "Kids Boots". This podcast is powered by Pinecast.
In this GYP episode, Dan & Tyler talk about the following topics... - Baseball & Softball from a Dad's perspective - Tyler's recent visit to Chase Field in Arizona - Dan's night of Oriole Magic - Tyler's visit with former guest, Kameron Loe of Fromenergy Save 10% by using the PROMO CODE: GYP10 at the following: Diamond Kinetics, The Rope Bat, B-Ram Sports, BL101 and SL101
Bone for Tuna Join the Hosts this week as they discuss this...filler episode? Nucky with his PTSD, was Jimmy's death a needed event, Gyp and his crazy ass, the true nature of Richard and we also learn a bit about The Order of St. Gregory the Great. This podcast is powered by Pinecast.
Resolution Bootlegging is Back! This week the Hosts discuss the first episode of season 3. They talk about what may have happen in the time period between the seasons. They also discuss Jimmy still being a major character, the history of Agent Michael Shannon, and the intro of Gyp! We also learn about Neta Snook! This podcast is powered by Pinecast.
Welcome Back! In this Episode Dan and Tyler talk about the ALCS and the NLCS match ups that happened. They also talk about the World Series match up between the Dodgers and Red Sox. They give their opinions on Machado and Bregman while talking about the difference about being confident and cocky. Dan and Tyler also talk about the future of the Brewers and the Astros going into the offseason. They round off the episode with their favorite moments of the GYP thus far! Follow Us On All Things Social Media!
LeRoy and Stella make a big move, LeRoy has some tough employment decisions to make, and Jackson finds a new form of inspiration! Let's explore exactly what kind of man should be in the arts, rustic little gnocchi, how to make pruno in high school, P.E. teachers, the movie Parenthood, and of course, Gyp. Oh, and there’s more stuff about horses. I know, I know... @artholespodcast artholespodcast@gmail.com
In this Episode Dan and Tyler talk about their favorite question they ask all of the guests on the GYP. They pick their Walk Out Songs that they would have for one at bat in the MLB. Follow Us On All Things Social Media!
In this Wild Card Episode we are joined again by Marc Besteman and DJ Jewett from JAX Batting Gloves. They had joined us in Episode 12 of the GYP to talk about The Glove Hub but this time they are back to talk about these New Batting Gloves hitting the market very soon. They will be available for Pre-Order in Mid-August! Follow Us On All Things Social Media!
In this epidose of the GYP we are joined by Meghan King. She discusses how she ended up going to Florida State University and the challenges she has faced along the way. We also discuss with her playing in the ACC Championships, The Super Regional's and the Womens College World Series. Meghan also talks about her time pitching for the Puerto Rico Nationial Team. We would like to say Thank You to Wagner Industrial Training Systems sponsoring this episode. Get 10% OFF at Softball Lifestyle 101 with Promo Code: GYP10 Follow us on all things Social Media!
Since our time and resources for attention are limited we have to make some hard choices. In some cases it is best to quit.
Since our time and resources for attention are limited we have to make some hard choices. In some cases it is best to quit.
AFTERBUZZ TV – Boardwalk Empire edition, is a weekly “after show” for fans of HBO’s Boardwalk Empire. In this episode host Keven Undergaro breaks down the episode in which Nucky and Eddie hide out with Chalky when Gyp descends on Atlantic City, where his band of thugs takes over the Artemis Club, forcing Gillian to [...]
AFTERBUZZ TV – Boardwalk Empire edition, is a weekly “after show” for fans of HBO’s Boardwalk Empire. In this episode host Keven Undergaro breaks down the episode in which reeling from Gyp’s most recent attack, Nucky vows to eliminate his nemesis through a coalition of familiar partners. In Washington, the arrest of a high-profile bootlegger [...]
AFTERBUZZ TV – Boardwalk Empire edition, is a weekly “after show” for fans of HBO’s Boardwalk Empire. In this episode host Keven Undergaro breaks down the episode in which reeling from Gyp’s most recent attack, Nucky vows to eliminate his nemesis through a coalition of familiar partners. In Washington, the arrest of a high-profile bootlegger [...]
Physicist Spencer Klein and Electrics Engineer Thorsten Stezelberger, both at Lawrenc Berkeley National Lab, describe the Neutrino Astronomical project IceCube, which was recently completed in Antarctica. They also go on to discuss proposed project Arianna.TranscriptsSpeaker 1: Spectrum's next [inaudible]. Welcome to spectrum [00:00:30] the science and technology show on k a l x Berkeley, a biweekly 30 minute program bringing you interviews featuring bay area scientists and technologists as well as a calendar of local events and news. Speaker 2: Good afternoon. I'm Brad Swift, the host of today's show, Rick Karnofsky and I interview Spencer Klein and Torsten Stessel Berger about the neutrino astronomy project. Ice Cube. Spencer Klein is a senior scientist and group leader at Lawrence Berkeley National Lab. [00:01:00] He's a member of the ice cube research team and the Ariana planning group. Thorsten Stetso Berger is an electronics engineer at Lawrence Berkeley National Lab. He too is part of the ice cube project and the Ariana team. They join us today to talk about the ice cube project and how it is helping to better define neutrinos. Spencer Klein and Thorsten setser Berger. Welcome to spectrum. Speaker 3: Thank you. Thank you. Can you talk to us a little bit about neutrinos? [00:01:30] Well, neutrinos are subatomic particles which are notable because they barely interact at all. In fact, most of them can go through the earth without interacting. This makes them an interesting subject for astrophysics because you can use them to probe places like the interior of stars where otherwise nothing else can get out and are most of them neutrinos from those sources. There's a wide range of neutrino energies that are studied. Some of the lowest energy neutrinos are solar neutrinos which [00:02:00] come from the interior of our sun. As you move up to higher energies, they come from different sources. We think a lot of the more energetic ones come from supernovas, which is when stars explode, they will produce an initial burst of neutrinos of moderate energy and then over the next thousand years or so, they will produce higher energy neutrinos as ejected spans, producing a cloud filled with shock fronts and you're particularly interested in those high energy. Speaker 3: Yes, ice cube is designed to study those neutrinos and also [00:02:30] neutrinos from even more energetic neutrinos where we don't really know where they come from. There are two theories. One is that they come from objects called active Galactic Nuclei. These are galaxies which have a super massive black hole at their center and they're rejecting a jet of particles perpendicular, more along their axis. And this jet is believed to also be a site to accelerate protons and other cosmic rays to very high energies. The other possible source of ultra energy neutrinos [00:03:00] are gamma ray bursts, which are when two black holes collide or a black hole collides with a neutron star. And if the neutrinos don't interact or interact so rarely and weekly with matter, how do we actually detect them? Well, the simple answer is you need a very large detector. Ice Cube is one cubic kilometer in volume and that's big enough that we think we should be able to detect neutrinos from these astrophysical sources. Speaker 3: The other project we work on, Ariana is even bigger. It's [00:03:30] proposed, but it's proposed to have about a hundred cubic kilometers of volume. And so you have an enormous detector to detect a few events and once you detect them, how can you tell where they came from? Well, with ice cube we can get the incoming direction of the neutrinos to within about a degree. So what we do is we look for neutrinos. Most of what we see out of these background atmospheric neutrinos which are produced when cosmic rays interact in the earth's atmosphere. But on top [00:04:00] of that we look for a cluster of neutrinos coming from a specific direction. That would be a clear sign of a neutrino source, which would be, you know, and then we can look in that direction and see what interesting sources lie. That way we can also look for extremely energetic neutrinos which are unlikely to be these atmospheric neutrinos. Speaker 3: And how is it that you measure that energy? What happens is a neutrino will come in and occasionally interact in the Antarctic. Ice should mention that ice cube is located at the South Pole where [00:04:30] there's 28 hundreds of meters of ice on top of the rock below. Occasionally in Neutrino will come in and interact in the ice and if it's something called a type of neutrino called the [inaudible] Neutrino, most of its energy will go into a subatomic particle called the Meuron. Meuron is interesting because it's electrically charged. As it goes through the ice, it will give off light, something we call Toronto radiation. So we've instrumented this cubic kilometer of ice with over 5,000 optical [00:05:00] modules, which are basically optical sensors. And so we record the amount and arrival times of the light at these optical sensors. And from that we can determine the neutrino direction to about within a degree. Speaker 3: And we can also get an estimate of the energy. Um, essentially is the on is more energetic. It will also produce other electrically charged particles as it travels. Those will give off more light. And so the light output is proportional to the neutrino energy. So you're taking an advantage of the fact that there's [00:05:30] a lot of ice in Antarctica and also that it's very big. Are there other reasons to do it at the South Pole? Well, the other critical component about the ice is that it has to be very clear, shouldn't scatter light and it shouldn't absorb light. And in fact the light can travel up to 200 meters through the ice before being absorbed. This is important because that means we can have a relatively sparse array. You know, we have only 5,000 sensors spread over a cubic kilometer. That's only if the light can travel long distances through the ice. [00:06:00] And do you have to take into account that the ice in the Antarctic is not perfectly clean? Yes. When we reconstruct the neutrino directions, we use this sophisticated maximum likelihood fitter. Essentially we try all sorts of different Milan directions and see which one is the most likely. And that takes into account the optical properties of the ace and includes how they vary with depth. There are some dust layers in the ice where the absorption length is much shorter and some places, [00:06:30] well most of the ice where it's much better. Speaker 4: Our guests on spectrum today are Spencer Klein and Thorsten Stetson Burger from Lawrence Berkeley national lab. They are part of a physics project named Ice Cube. In the next segment they talk about working at the South Pole. This is KALX Berkeley. Speaker 3: Can you compare the two experiments, both ice Cuban on a little bit? Well, ice cube is designed [00:07:00] for sort of moderate energy neutrinos, but for the really energetic neutrinos are, they are rare enough so that a one cubic kilometer detector just isn't big enough. And so for that you need something bigger and it's hard to imagine how you could scale the optical techniques that ice cube uses to larger detectors. So that's why we looked for a new technique in it. Here I should say we, the royal, we either many people, many places in the world looking at different versions. And so what we've chosen is looking [00:07:30] for radio [inaudible] off the mission. You know, we have this interaction in the ice. Some of the time. If it's an electron Neutrino, it produces a compact shower of particles. That shower will have more negatively charged particles than positively charged. Speaker 3: And so it will emit radio waves, you know, at frequencies up to about a Gigahertz coherently, which means that the radio emission strength depends on the square of the neutrino energies. So when you go to very high neutrino energies, this is a preferred technique. Radio waves can [00:08:00] travel between 300 meters and a kilometer in the ice, which means you can get by with a much sparser array. So you can instrument a hundred cubic kilometers with a reasonable number of detectors. When Ariane is developed, it will get to access higher energies. Will it still didn't detect some of the moderately high energies that ice cube is currently reaching? No, and there's no overlap because of the coherence and just not sensitive. I mean, ice cube will occasionally see these much higher energy neutrinos, [00:08:30] but it's just not big enough to see very many of them. Uh, you commented on, or you mentioned the size of the collaboration. Speaker 3: Can you sort of speak about how big these projects are? Sure. Ice Cube has got about 250 scientists in it from the u s Europe, Barbados, Japan, and New Zealand. Oh yeah. And plus one person from Australia now. And that's a well established, you know, it's a large experiment. Arianna is just getting going. It's got, I'll say less than a dozen [00:09:00] people in it. Mostly from UC Irvine and some involvement from LDL. How many years have you had experience with your sensors in the field then? That's kind of a complicated question and that the idea of doing neutrino astronomy in the Antarctic ice has been around for more than 20 years. The first efforts to actually put sensors in the ice, we're in the early 1990s these used very simple sensors. We just had a photo multiplier tube, essentially a very sensitive [00:09:30] optical detector, and they sent their signals to the surface. There are no complicated electronics in the ice. Speaker 3: The first Amanda effort in fact failed because the sensors were near the surface where the light was scattering very rapidly. Turns out the upper kilometer of ice is filled with little air bubbles, but then as you get down in depth, there's enough pressure to squeeze these bubbles out of existence. And so you go from very cloudy ice like what you see if you look in the center of an ice cube and then you go deeper [00:10:00] and you end up with this incredibly clear ice. So the first efforts were in this cloudy ice. Then in the second half of the 1990s Amanda was deployed in the deep highs. This is much smaller than ice cube in many respects. The predecessor, of course, the problem with Amanda was this transmission to the surface. It worked but it was very, very touchy and it wasn't something you could scale to the ice cube size. So one where people got together and came up with these digital optical modules where all of the digitizing electronics [00:10:30] is actually in the module. We also made a lot of other changes and improvements to come up with a detector that would be really robust and then we deployed the first ice cube string in 2005 and continued and then the last string was deployed at the end of 2010 Speaker 5: so basically from the scientific point or engineering point of view, we're learning about the detector. We got data from the first strain. It was not very useful for take neutrino science but you can learn to understand [00:11:00] the detector, learn how the electronics behaves, if there is a problem, change code to get different data. Speaker 3: When we did see some new is in that run and there's this one beautiful event where we saw this [inaudible] from a neutrino just moving straight up the string. I think it hit 51 out of the 60 optical sensors. So we're basically tracking it for 800 meters. It was just a beautiful that Speaker 5: what is the lifelight down there? The food, the day to day, [00:11:30] we've never been there in the winter time, so I can only talk about a summer and in the summer you're there for something specific like drilling or deploying a, so to summertime keeps you pretty busy and you do your stuff and then afterwards you hang out a little bit to wind down. And sometimes with some folks playing pool or ping pong or watching movies or just reading something and then time [00:12:00] again for the sleep or sleeping. And the next day for drawing for example, we had three shifts. And so that kept you pretty, pretty busy. One season when I was thrilling there I was on what we call the graveyard shift. Starting from 11 to I think eight in the morning. I saw and yeah, it was daylight. You don't notice it except you always get dinner for breakfast and scrambled eggs and potatoes for dinner. Speaker 3: The new station at the South Pole is really very nice and I would [00:12:30] say quite comfortable, good recreational facilities. I mean, and I would say the food was excellent, really quite impressive and you get to hang out with a bunch of international scientists that are down there. How collegial isn't, it Speaker 5: depends a little bit on the work. Like when I was rolling on night shift, we mostly got to hang out with people running the station. That was fairly collegial. Speaker 3: There's actually not very many scientists at the South Pole. In the summer there were about 250 [00:13:00] people there and maybe 20 of them were scientists. Most of them were people dealing with logistics. These are people, you know, heavy equipment operators. Fuel Lees would get the fuel off of the plane, cooks people, and even then can building the station wasn't quite done yet. The drillers will lodge wide variety of occupations but not all that many scientists. How close are the experiments to the station? Speaker 5: They are quite a few experiments [00:13:30] based in the station. Ice Cube is a kilometer away about probably Speaker 3: Lamotta and a half to the, to the ice cube lab, which is where the surface electronics is located. Speaker 5: So it's pretty close walking distance called walk. But it depends. I mean I don't mind the calls or it was a nice walk but they have like ice cube, uh, drilling. We are like lunch break also. It's [00:14:00] a little bit far to walk kilometer out or even throughout depending where you drill. So we had a car to drive back and forth to the station to eat lunch. Otherwise you are out for too long. Speaker 3: Yeah, they give you a really good equipment and so it's amazing how plaza you can be about walking around when it's 40 below, outside. Speaker 5: Especially if you do physical work outside as part of drilling also. It's amazing how much of that cold weather Ikea you actually take off because you just [00:14:30] do staff and you warm up. Speaker 4: [inaudible] you are listening to spectrum on KALX Berkeley coming up, our guests, Spencer Klein and Torsten Stotzel Burger detail, the ice cube data analysis process, Speaker 3: the ongoing maintenance of Ice Cube Sarah Plan for its lifetime Speaker 5: for the stuff [00:15:00] in the eyes, it's really hard to replace that. You cannot easily drill down and take them out. They are plans, uh, to keep the surface electronics, especially the computers update them as lower power hardware becomes available. Otherwise I'm not aware of preventive maintenance. You could do with like on a car. Yeah. Speaker 3: I have to say the engineers did a great job on ice cube. About 98% of the optical modules are working. Most of the failures were infant [00:15:30] mortality. They did not survive the deployment when we've only had a handful of optical modules fail after deployment and all the evidence is we'll be able to keep running it as long as it's interesting. And is there a point in which it's no longer interesting in terms of how many sensors are still active? I think we'll reach the point where the data is less interesting before we run out of sensors now. Okay. You know, we might be losing one or two sensors a year. In fact, we're still at the point where [00:16:00] due to various software improvements, including in the firmware and the optical modules, each year's run has more sensors than the previous years. Even if we only had 90% of them working, that would be plenty. Speaker 3: And you know, that's probably a hundred years from now. What do we have guests on to speak about the LHC at certain they were talking about the gigantic amounts of data that they generate and how surprisingly long it takes for scientists to analyze that data to actually get a hold [00:16:30] of data from the detector. And you're generating very large amounts of data. And furthermore, it's in Antarctica. So how much turnaround time is there? Well, the Antarctica doesn't add very much time. We typically get data in the north within a few days or a week after it's taken. There is a bit of a lag and try and take this time to understand how to analyze the data. For example, now we're working on, for the most part, the data that was taken in 2010 and [00:17:00] you know, hope to have that out soon probably for summer conferences. But understanding how to best analyze the data is not trivial. For example, this measurement of the mule on energies, very dependent on a lot of assumptions about the ice and so we have ways to do it now, but we're far from the optimal method Speaker 5: and keep in mind that detector built, it's just finished. So before you always added in a little bit more. So each year the data looked different because you've got more sensors in the data. Speaker 3: [00:17:30] Let's say for things where turnaround is important. For example, dimension, these gamma ray bursts, there's where this happens when a bunch of satellites see a burst of x-rays or gamma rays coming from somewhere in the sky. They can tell us when it happened and give us an estimate of the direction. We can have an and I would say not quite real time, but you know that we could have turned around if a couple of weeks. We also measure the rates in each of the detectors. This is the way to look for low energy neutrinos from a [00:18:00] supernova that is essentially done in real time. If the detector sees an increase, then somebody will get an email alert essentially immediately. If we got one that looked like a Supernova, we could turn that around very quickly. So are the algorithms that you're using for this longer term analysis improving? Speaker 3: Yes. They're much more sophisticated than they were two years ago. I'd say we're gradually approaching and I'm ask some Todrick set of algorithm, but we're still quite a ways [00:18:30] to go. We're still learning a lot of things. You know, this is very different from any other experiment that's been done. Normally experiments if the LHC, if they are tracking a charged particle, they measure points along the track. In our case, the light is admitted at the trend off angle. About 41 degrees. So the data points we see are anywhere from a few meters to a hundred meters from the track. And because of the scattering of light, it's a not so obvious how to find [00:19:00] the optimum track and it's, you know, it's very dependent on a lot of assumptions and we're still working on that. And we have methods that work well. As I said, you know, we can get an angular resolution of better than a degree in some cases, but there's still probably some room to be gotten there. Speaker 5: And then also, I mean I'm not involved in the science, but I hear people have new ideas how to look at a data. So that's still evolving too. Speaker 3: Yeah. Like you know, one analysis that people are working on, but we don't have yet would [00:19:30] be a speculative search where you're looking for a pair of event, a pair of neo-cons going upward through the detector in the same direction at the same time, which would quite possibly be a signal of some sort of new physics. And it's certainly an interesting typology to look for, but we're not there yet. And are there different teams looking at the same data to try to find different results and broaden the search so to speak? Uh, yes. We have seven or eight different physics working [00:20:00] groups in each of those groups is concentrating on a different type of physics or a different class of physics. For example, one group is looking for point sources, you know, hotspots in the sky. Second Group is looking at atmospheric and diffuse neutrinos trying to measure the energy spectrum of the neutrinos. Speaker 3: We do see both the atmospheric and also looking for an additional component. There's a group doing cosmic ray physics. There's a group looking for exotic physics. These are things like these pairs [00:20:30] of upward going particles. Also looking for other oddities such as magnetic monopoles. There's a group that's looking for neutrinos that might be produced from weakly interacting. Massive particles, IAA, dark matter, but there's a group that's monitoring the rates of the detector. This scalers looking for Supernova and oh, there's also a group looking for talented Trinos, which is the this very distinctive topology town. Neutrinos are sort of the third flavor of neutrinos and those are [00:21:00] mostly only produced by extraterrestrial sources and they look very distinctively. You would look for case where you see two clusters of energy and the detector separated by a few hundred meters. Speaker 5: Looking at what's next, what would be the sort of ideal laboratory? If you want something that's very big, obviously Antarctica is a great challenge. Can you do neutrino detection in space for instance? [inaudible] Speaker 3: hmm, that's an interesting question. There are people who [00:21:30] are talking about that and the main application is trying to look for these cosmic gray air showers. The best experiments to study high energy, cosmic gray air showers are these things called air shower arrays, which are an array of detectors. Um, the largest one is something called the OJ Observatory in Argentina. It covers about 3000 square kilometers with an array of detectors on kind of a one and a half kilometer grid. And that's about as largest surface detector as you could imagine. Building the alternative [00:22:00] technology is look for something called air fluorescents. When the showers go through the air, they light it up. Particularly the nitrogen is excited and in that kind of like a fluorescent tube. So you see this burst of light as the shower travels through the atmosphere. O J in addition to the surface detectors has these cameras called flies eyes that look for this fluorescence, but it's limited in scale. And people have proposed building experiments that would sit on satellites or a space station [00:22:30] and look down and look at these showers from above. They could cover a much larger area. They could also look for showers from upward going particles, I. E. Neutrino interactions. But at this point that's all pretty speculative. Speaker 5: And when's your next trip to Antarctica? Uh, that's all depending on funding. I would like to go again and hopefully soon. I think I'm cautiously optimistic. We'll be able to go again this year. Hmm. Spencer in Thorsten. Thanks for joining us. Thank you. Thank you. Speaker 4: [00:23:00] [inaudible] regular feature of spectrum is to mention a few of the science and technology events that are happening locally over the next few weeks. Lisa Katovich joins me for that Speaker 6: calendar. The August general meeting of the East Bay Astronomical Society is Saturday, July 14th at the Chabot space and science centers, Dellums [00:23:30] building 10,000 Skyline Boulevard in Oakland. Ezra Bahrani is the evening Speaker. The title of his talk is UFOs, the proof, the physics and why they're here. The meeting starts at 7:30 PM Speaker 2: join Nobel laureates and social and environmental justice advocates at the towns and Tay Gore third annual seminar for Science and technology on behalf of the peoples of Bengali and the Himalayan basins, the subject, the global water crisis [00:24:00] prevention and solution. Saturday, July 21st 1:30 PM to 7:30 PM the event is jointly sponsored by UC Berkeley's department of Public Health and the international institute of the Bengali and Himalayan basins. Guest Speakers include three Nobel laureates, Charles h towns, Burton Richter and Douglas Ashur off. Also presenting our Francis towns advocate for social justice, Dr. Rush, Gosh [00:24:30] and Sterling Brunel. The event will be held in one 45 Dwinelle hall on the UC Berkeley campus. That's Saturday, July 21st 1:30 PM to 7:30 PM for more details, contact the UC Berkeley School of Public Health, Speaker 6: the next science at cal lectures on July 21st the talk will be given by Dr Jeffrey Silverman and it's entitled exploding stars, Dark Energy, and the runaway universe. Dr Silverman has been a guest [00:25:00] on spectrum. His research has been in the study of Super Novi. His lecture will focus on how the study of supernovae led to the recent discovery that the universe is expanding, likely due to a repulsive and mysterious dark energy. It was these observations that were recently awarded the 2011 Nobel Prize in physics. The lecture is July 21st at 11:00 AM and the genetics and plant biology building room 100 Speaker 2: next to news stories. Speaker 6: 3000 species [00:25:30] of mosquitoes are responsible for malaria, dengue, a fever, yellow fever, West Nile virus, and cephalitis and many more diseases. In Burkina Faso alone, residents can expect 200 bytes a day. Rapid resistance to pesticides on the part of malaria mosquitoes has prompted researchers all over the globe to deploy novel strategies against this and other diseases. Targeting Dengue. A fever has an advantage over malaria as only one species. Eighties [00:26:00] Egypt die is responsible for spreading it versus the 20 species responsible for spreading malaria. A British biotechnology company called Oxitec has developed a method to modify the genetic structure of the male eighties Aegypti mosquito transforming it into a mutant capable of destroying its own species. In 2010 they announced impressive preliminary results of the first known test of 3 million free flying transgenic mosquitoes engineered [00:26:30] to start a population crash after infiltrating wild disease spreading eighties a Gyp dye swarms on Cayman Island. Speaker 6: Oxitec has recently applied to the FDA for approval of its mosquito in the u s with Key West under consideration as a future test site in 2009 key west suffered its first dengate outbreak in 73 years. Australian researchers are testing and mosquito intended to fight dengue, a fever bypassing the disruptive Wolbachia bacteria to other mosquitoes, a very [00:27:00] different approach than transgenic genes funded largely by the bill and Melinda Gates Foundation. The project has shown that the Wolbachia strain not only shortens the life of a mosquito, but also reduces the amount of virus it develops. Releases in Queensland, Australia last year showed that Wolbachia could spread through a wild population quickly and future test sites are under consideration. In Vietnam. Speaker 2: The UC Berkeley News Center reports a prototype network being installed by chemists at the University of California. Berkeley [00:27:30] will employ 40 sensors spread over a 27 square mile grid. The information the network will provide could be used to monitor local carbon dioxide emissions to check on the effectiveness of carbon reduction strategies now mandated by the state, but hard to verify built and installed by project leader Professor Ron Cohen and graduate student Virginia Tighe and their lab colleagues. The shoe box size sensors will continuously measure carbon dioxide, carbon monoxide, [00:28:00] nitrogen dioxide, and ozone levels as well as temperature, pressure and humidity streaming. The information live to the web through the site. beacon.berkeley.edu the sensor network dubbed Beacon stretches from the East Bay regional parks on the east to interstate eight 80 on the west from El Surrito on the north nearly to San Leandro on the south encompassing open space as well as heavily traffic areas. [00:28:30] Most of the sensors are being mounted on the roofs of local schools in order to get students interested in the connection between carbon dioxide emissions and climate change. The UC Berkeley researchers work with Oakland's Chabot space and science center to create middle school and high school activities using live sensor data stream through the web as part of the students energy and climate science curriculum. The beacon network is a pilot program funded by the National Science Foundation to determine what information can be learned [00:29:00] from a densely spaced network Speaker 1: [inaudible].Speaker 2: The music heard during the show is from most done at David's album, folk and acoustics made available through a creative Commons license 3.0 attribution. Speaker 1: Thank you for listening to spectrum. If you have comments about the show, please send them to us via email. Our email address [00:29:30] is spectrum dot kalx@yahoo.com join us in two weeks at this same time. [inaudible]. Hosted on Acast. See acast.com/privacy for more information.
Physicist Spencer Klein and Electrics Engineer Thorsten Stezelberger, both at Lawrenc Berkeley National Lab, describe the Neutrino Astronomical project IceCube, which was recently completed in Antarctica. They also go on to discuss proposed project Arianna.TranscriptsSpeaker 1: Spectrum's next [inaudible]. Welcome to spectrum [00:00:30] the science and technology show on k a l x Berkeley, a biweekly 30 minute program bringing you interviews featuring bay area scientists and technologists as well as a calendar of local events and news. Speaker 2: Good afternoon. I'm Brad Swift, the host of today's show, Rick Karnofsky and I interview Spencer Klein and Torsten Stessel Berger about the neutrino astronomy project. Ice Cube. Spencer Klein is a senior scientist and group leader at Lawrence Berkeley National Lab. [00:01:00] He's a member of the ice cube research team and the Ariana planning group. Thorsten Stetso Berger is an electronics engineer at Lawrence Berkeley National Lab. He too is part of the ice cube project and the Ariana team. They join us today to talk about the ice cube project and how it is helping to better define neutrinos. Spencer Klein and Thorsten setser Berger. Welcome to spectrum. Speaker 3: Thank you. Thank you. Can you talk to us a little bit about neutrinos? [00:01:30] Well, neutrinos are subatomic particles which are notable because they barely interact at all. In fact, most of them can go through the earth without interacting. This makes them an interesting subject for astrophysics because you can use them to probe places like the interior of stars where otherwise nothing else can get out and are most of them neutrinos from those sources. There's a wide range of neutrino energies that are studied. Some of the lowest energy neutrinos are solar neutrinos which [00:02:00] come from the interior of our sun. As you move up to higher energies, they come from different sources. We think a lot of the more energetic ones come from supernovas, which is when stars explode, they will produce an initial burst of neutrinos of moderate energy and then over the next thousand years or so, they will produce higher energy neutrinos as ejected spans, producing a cloud filled with shock fronts and you're particularly interested in those high energy. Speaker 3: Yes, ice cube is designed to study those neutrinos and also [00:02:30] neutrinos from even more energetic neutrinos where we don't really know where they come from. There are two theories. One is that they come from objects called active Galactic Nuclei. These are galaxies which have a super massive black hole at their center and they're rejecting a jet of particles perpendicular, more along their axis. And this jet is believed to also be a site to accelerate protons and other cosmic rays to very high energies. The other possible source of ultra energy neutrinos [00:03:00] are gamma ray bursts, which are when two black holes collide or a black hole collides with a neutron star. And if the neutrinos don't interact or interact so rarely and weekly with matter, how do we actually detect them? Well, the simple answer is you need a very large detector. Ice Cube is one cubic kilometer in volume and that's big enough that we think we should be able to detect neutrinos from these astrophysical sources. Speaker 3: The other project we work on, Ariana is even bigger. It's [00:03:30] proposed, but it's proposed to have about a hundred cubic kilometers of volume. And so you have an enormous detector to detect a few events and once you detect them, how can you tell where they came from? Well, with ice cube we can get the incoming direction of the neutrinos to within about a degree. So what we do is we look for neutrinos. Most of what we see out of these background atmospheric neutrinos which are produced when cosmic rays interact in the earth's atmosphere. But on top [00:04:00] of that we look for a cluster of neutrinos coming from a specific direction. That would be a clear sign of a neutrino source, which would be, you know, and then we can look in that direction and see what interesting sources lie. That way we can also look for extremely energetic neutrinos which are unlikely to be these atmospheric neutrinos. Speaker 3: And how is it that you measure that energy? What happens is a neutrino will come in and occasionally interact in the Antarctic. Ice should mention that ice cube is located at the South Pole where [00:04:30] there's 28 hundreds of meters of ice on top of the rock below. Occasionally in Neutrino will come in and interact in the ice and if it's something called a type of neutrino called the [inaudible] Neutrino, most of its energy will go into a subatomic particle called the Meuron. Meuron is interesting because it's electrically charged. As it goes through the ice, it will give off light, something we call Toronto radiation. So we've instrumented this cubic kilometer of ice with over 5,000 optical [00:05:00] modules, which are basically optical sensors. And so we record the amount and arrival times of the light at these optical sensors. And from that we can determine the neutrino direction to about within a degree. Speaker 3: And we can also get an estimate of the energy. Um, essentially is the on is more energetic. It will also produce other electrically charged particles as it travels. Those will give off more light. And so the light output is proportional to the neutrino energy. So you're taking an advantage of the fact that there's [00:05:30] a lot of ice in Antarctica and also that it's very big. Are there other reasons to do it at the South Pole? Well, the other critical component about the ice is that it has to be very clear, shouldn't scatter light and it shouldn't absorb light. And in fact the light can travel up to 200 meters through the ice before being absorbed. This is important because that means we can have a relatively sparse array. You know, we have only 5,000 sensors spread over a cubic kilometer. That's only if the light can travel long distances through the ice. [00:06:00] And do you have to take into account that the ice in the Antarctic is not perfectly clean? Yes. When we reconstruct the neutrino directions, we use this sophisticated maximum likelihood fitter. Essentially we try all sorts of different Milan directions and see which one is the most likely. And that takes into account the optical properties of the ace and includes how they vary with depth. There are some dust layers in the ice where the absorption length is much shorter and some places, [00:06:30] well most of the ice where it's much better. Speaker 4: Our guests on spectrum today are Spencer Klein and Thorsten Stetson Burger from Lawrence Berkeley national lab. They are part of a physics project named Ice Cube. In the next segment they talk about working at the South Pole. This is KALX Berkeley. Speaker 3: Can you compare the two experiments, both ice Cuban on a little bit? Well, ice cube is designed [00:07:00] for sort of moderate energy neutrinos, but for the really energetic neutrinos are, they are rare enough so that a one cubic kilometer detector just isn't big enough. And so for that you need something bigger and it's hard to imagine how you could scale the optical techniques that ice cube uses to larger detectors. So that's why we looked for a new technique in it. Here I should say we, the royal, we either many people, many places in the world looking at different versions. And so what we've chosen is looking [00:07:30] for radio [inaudible] off the mission. You know, we have this interaction in the ice. Some of the time. If it's an electron Neutrino, it produces a compact shower of particles. That shower will have more negatively charged particles than positively charged. Speaker 3: And so it will emit radio waves, you know, at frequencies up to about a Gigahertz coherently, which means that the radio emission strength depends on the square of the neutrino energies. So when you go to very high neutrino energies, this is a preferred technique. Radio waves can [00:08:00] travel between 300 meters and a kilometer in the ice, which means you can get by with a much sparser array. So you can instrument a hundred cubic kilometers with a reasonable number of detectors. When Ariane is developed, it will get to access higher energies. Will it still didn't detect some of the moderately high energies that ice cube is currently reaching? No, and there's no overlap because of the coherence and just not sensitive. I mean, ice cube will occasionally see these much higher energy neutrinos, [00:08:30] but it's just not big enough to see very many of them. Uh, you commented on, or you mentioned the size of the collaboration. Speaker 3: Can you sort of speak about how big these projects are? Sure. Ice Cube has got about 250 scientists in it from the u s Europe, Barbados, Japan, and New Zealand. Oh yeah. And plus one person from Australia now. And that's a well established, you know, it's a large experiment. Arianna is just getting going. It's got, I'll say less than a dozen [00:09:00] people in it. Mostly from UC Irvine and some involvement from LDL. How many years have you had experience with your sensors in the field then? That's kind of a complicated question and that the idea of doing neutrino astronomy in the Antarctic ice has been around for more than 20 years. The first efforts to actually put sensors in the ice, we're in the early 1990s these used very simple sensors. We just had a photo multiplier tube, essentially a very sensitive [00:09:30] optical detector, and they sent their signals to the surface. There are no complicated electronics in the ice. Speaker 3: The first Amanda effort in fact failed because the sensors were near the surface where the light was scattering very rapidly. Turns out the upper kilometer of ice is filled with little air bubbles, but then as you get down in depth, there's enough pressure to squeeze these bubbles out of existence. And so you go from very cloudy ice like what you see if you look in the center of an ice cube and then you go deeper [00:10:00] and you end up with this incredibly clear ice. So the first efforts were in this cloudy ice. Then in the second half of the 1990s Amanda was deployed in the deep highs. This is much smaller than ice cube in many respects. The predecessor, of course, the problem with Amanda was this transmission to the surface. It worked but it was very, very touchy and it wasn't something you could scale to the ice cube size. So one where people got together and came up with these digital optical modules where all of the digitizing electronics [00:10:30] is actually in the module. We also made a lot of other changes and improvements to come up with a detector that would be really robust and then we deployed the first ice cube string in 2005 and continued and then the last string was deployed at the end of 2010 Speaker 5: so basically from the scientific point or engineering point of view, we're learning about the detector. We got data from the first strain. It was not very useful for take neutrino science but you can learn to understand [00:11:00] the detector, learn how the electronics behaves, if there is a problem, change code to get different data. Speaker 3: When we did see some new is in that run and there's this one beautiful event where we saw this [inaudible] from a neutrino just moving straight up the string. I think it hit 51 out of the 60 optical sensors. So we're basically tracking it for 800 meters. It was just a beautiful that Speaker 5: what is the lifelight down there? The food, the day to day, [00:11:30] we've never been there in the winter time, so I can only talk about a summer and in the summer you're there for something specific like drilling or deploying a, so to summertime keeps you pretty busy and you do your stuff and then afterwards you hang out a little bit to wind down. And sometimes with some folks playing pool or ping pong or watching movies or just reading something and then time [00:12:00] again for the sleep or sleeping. And the next day for drawing for example, we had three shifts. And so that kept you pretty, pretty busy. One season when I was thrilling there I was on what we call the graveyard shift. Starting from 11 to I think eight in the morning. I saw and yeah, it was daylight. You don't notice it except you always get dinner for breakfast and scrambled eggs and potatoes for dinner. Speaker 3: The new station at the South Pole is really very nice and I would [00:12:30] say quite comfortable, good recreational facilities. I mean, and I would say the food was excellent, really quite impressive and you get to hang out with a bunch of international scientists that are down there. How collegial isn't, it Speaker 5: depends a little bit on the work. Like when I was rolling on night shift, we mostly got to hang out with people running the station. That was fairly collegial. Speaker 3: There's actually not very many scientists at the South Pole. In the summer there were about 250 [00:13:00] people there and maybe 20 of them were scientists. Most of them were people dealing with logistics. These are people, you know, heavy equipment operators. Fuel Lees would get the fuel off of the plane, cooks people, and even then can building the station wasn't quite done yet. The drillers will lodge wide variety of occupations but not all that many scientists. How close are the experiments to the station? Speaker 5: They are quite a few experiments [00:13:30] based in the station. Ice Cube is a kilometer away about probably Speaker 3: Lamotta and a half to the, to the ice cube lab, which is where the surface electronics is located. Speaker 5: So it's pretty close walking distance called walk. But it depends. I mean I don't mind the calls or it was a nice walk but they have like ice cube, uh, drilling. We are like lunch break also. It's [00:14:00] a little bit far to walk kilometer out or even throughout depending where you drill. So we had a car to drive back and forth to the station to eat lunch. Otherwise you are out for too long. Speaker 3: Yeah, they give you a really good equipment and so it's amazing how plaza you can be about walking around when it's 40 below, outside. Speaker 5: Especially if you do physical work outside as part of drilling also. It's amazing how much of that cold weather Ikea you actually take off because you just [00:14:30] do staff and you warm up. Speaker 4: [inaudible] you are listening to spectrum on KALX Berkeley coming up, our guests, Spencer Klein and Torsten Stotzel Burger detail, the ice cube data analysis process, Speaker 3: the ongoing maintenance of Ice Cube Sarah Plan for its lifetime Speaker 5: for the stuff [00:15:00] in the eyes, it's really hard to replace that. You cannot easily drill down and take them out. They are plans, uh, to keep the surface electronics, especially the computers update them as lower power hardware becomes available. Otherwise I'm not aware of preventive maintenance. You could do with like on a car. Yeah. Speaker 3: I have to say the engineers did a great job on ice cube. About 98% of the optical modules are working. Most of the failures were infant [00:15:30] mortality. They did not survive the deployment when we've only had a handful of optical modules fail after deployment and all the evidence is we'll be able to keep running it as long as it's interesting. And is there a point in which it's no longer interesting in terms of how many sensors are still active? I think we'll reach the point where the data is less interesting before we run out of sensors now. Okay. You know, we might be losing one or two sensors a year. In fact, we're still at the point where [00:16:00] due to various software improvements, including in the firmware and the optical modules, each year's run has more sensors than the previous years. Even if we only had 90% of them working, that would be plenty. Speaker 3: And you know, that's probably a hundred years from now. What do we have guests on to speak about the LHC at certain they were talking about the gigantic amounts of data that they generate and how surprisingly long it takes for scientists to analyze that data to actually get a hold [00:16:30] of data from the detector. And you're generating very large amounts of data. And furthermore, it's in Antarctica. So how much turnaround time is there? Well, the Antarctica doesn't add very much time. We typically get data in the north within a few days or a week after it's taken. There is a bit of a lag and try and take this time to understand how to analyze the data. For example, now we're working on, for the most part, the data that was taken in 2010 and [00:17:00] you know, hope to have that out soon probably for summer conferences. But understanding how to best analyze the data is not trivial. For example, this measurement of the mule on energies, very dependent on a lot of assumptions about the ice and so we have ways to do it now, but we're far from the optimal method Speaker 5: and keep in mind that detector built, it's just finished. So before you always added in a little bit more. So each year the data looked different because you've got more sensors in the data. Speaker 3: [00:17:30] Let's say for things where turnaround is important. For example, dimension, these gamma ray bursts, there's where this happens when a bunch of satellites see a burst of x-rays or gamma rays coming from somewhere in the sky. They can tell us when it happened and give us an estimate of the direction. We can have an and I would say not quite real time, but you know that we could have turned around if a couple of weeks. We also measure the rates in each of the detectors. This is the way to look for low energy neutrinos from a [00:18:00] supernova that is essentially done in real time. If the detector sees an increase, then somebody will get an email alert essentially immediately. If we got one that looked like a Supernova, we could turn that around very quickly. So are the algorithms that you're using for this longer term analysis improving? Speaker 3: Yes. They're much more sophisticated than they were two years ago. I'd say we're gradually approaching and I'm ask some Todrick set of algorithm, but we're still quite a ways [00:18:30] to go. We're still learning a lot of things. You know, this is very different from any other experiment that's been done. Normally experiments if the LHC, if they are tracking a charged particle, they measure points along the track. In our case, the light is admitted at the trend off angle. About 41 degrees. So the data points we see are anywhere from a few meters to a hundred meters from the track. And because of the scattering of light, it's a not so obvious how to find [00:19:00] the optimum track and it's, you know, it's very dependent on a lot of assumptions and we're still working on that. And we have methods that work well. As I said, you know, we can get an angular resolution of better than a degree in some cases, but there's still probably some room to be gotten there. Speaker 5: And then also, I mean I'm not involved in the science, but I hear people have new ideas how to look at a data. So that's still evolving too. Speaker 3: Yeah. Like you know, one analysis that people are working on, but we don't have yet would [00:19:30] be a speculative search where you're looking for a pair of event, a pair of neo-cons going upward through the detector in the same direction at the same time, which would quite possibly be a signal of some sort of new physics. And it's certainly an interesting typology to look for, but we're not there yet. And are there different teams looking at the same data to try to find different results and broaden the search so to speak? Uh, yes. We have seven or eight different physics working [00:20:00] groups in each of those groups is concentrating on a different type of physics or a different class of physics. For example, one group is looking for point sources, you know, hotspots in the sky. Second Group is looking at atmospheric and diffuse neutrinos trying to measure the energy spectrum of the neutrinos. Speaker 3: We do see both the atmospheric and also looking for an additional component. There's a group doing cosmic ray physics. There's a group looking for exotic physics. These are things like these pairs [00:20:30] of upward going particles. Also looking for other oddities such as magnetic monopoles. There's a group that's looking for neutrinos that might be produced from weakly interacting. Massive particles, IAA, dark matter, but there's a group that's monitoring the rates of the detector. This scalers looking for Supernova and oh, there's also a group looking for talented Trinos, which is the this very distinctive topology town. Neutrinos are sort of the third flavor of neutrinos and those are [00:21:00] mostly only produced by extraterrestrial sources and they look very distinctively. You would look for case where you see two clusters of energy and the detector separated by a few hundred meters. Speaker 5: Looking at what's next, what would be the sort of ideal laboratory? If you want something that's very big, obviously Antarctica is a great challenge. Can you do neutrino detection in space for instance? [inaudible] Speaker 3: hmm, that's an interesting question. There are people who [00:21:30] are talking about that and the main application is trying to look for these cosmic gray air showers. The best experiments to study high energy, cosmic gray air showers are these things called air shower arrays, which are an array of detectors. Um, the largest one is something called the OJ Observatory in Argentina. It covers about 3000 square kilometers with an array of detectors on kind of a one and a half kilometer grid. And that's about as largest surface detector as you could imagine. Building the alternative [00:22:00] technology is look for something called air fluorescents. When the showers go through the air, they light it up. Particularly the nitrogen is excited and in that kind of like a fluorescent tube. So you see this burst of light as the shower travels through the atmosphere. O J in addition to the surface detectors has these cameras called flies eyes that look for this fluorescence, but it's limited in scale. And people have proposed building experiments that would sit on satellites or a space station [00:22:30] and look down and look at these showers from above. They could cover a much larger area. They could also look for showers from upward going particles, I. E. Neutrino interactions. But at this point that's all pretty speculative. Speaker 5: And when's your next trip to Antarctica? Uh, that's all depending on funding. I would like to go again and hopefully soon. I think I'm cautiously optimistic. We'll be able to go again this year. Hmm. Spencer in Thorsten. Thanks for joining us. Thank you. Thank you. Speaker 4: [00:23:00] [inaudible] regular feature of spectrum is to mention a few of the science and technology events that are happening locally over the next few weeks. Lisa Katovich joins me for that Speaker 6: calendar. The August general meeting of the East Bay Astronomical Society is Saturday, July 14th at the Chabot space and science centers, Dellums [00:23:30] building 10,000 Skyline Boulevard in Oakland. Ezra Bahrani is the evening Speaker. The title of his talk is UFOs, the proof, the physics and why they're here. The meeting starts at 7:30 PM Speaker 2: join Nobel laureates and social and environmental justice advocates at the towns and Tay Gore third annual seminar for Science and technology on behalf of the peoples of Bengali and the Himalayan basins, the subject, the global water crisis [00:24:00] prevention and solution. Saturday, July 21st 1:30 PM to 7:30 PM the event is jointly sponsored by UC Berkeley's department of Public Health and the international institute of the Bengali and Himalayan basins. Guest Speakers include three Nobel laureates, Charles h towns, Burton Richter and Douglas Ashur off. Also presenting our Francis towns advocate for social justice, Dr. Rush, Gosh [00:24:30] and Sterling Brunel. The event will be held in one 45 Dwinelle hall on the UC Berkeley campus. That's Saturday, July 21st 1:30 PM to 7:30 PM for more details, contact the UC Berkeley School of Public Health, Speaker 6: the next science at cal lectures on July 21st the talk will be given by Dr Jeffrey Silverman and it's entitled exploding stars, Dark Energy, and the runaway universe. Dr Silverman has been a guest [00:25:00] on spectrum. His research has been in the study of Super Novi. His lecture will focus on how the study of supernovae led to the recent discovery that the universe is expanding, likely due to a repulsive and mysterious dark energy. It was these observations that were recently awarded the 2011 Nobel Prize in physics. The lecture is July 21st at 11:00 AM and the genetics and plant biology building room 100 Speaker 2: next to news stories. Speaker 6: 3000 species [00:25:30] of mosquitoes are responsible for malaria, dengue, a fever, yellow fever, West Nile virus, and cephalitis and many more diseases. In Burkina Faso alone, residents can expect 200 bytes a day. Rapid resistance to pesticides on the part of malaria mosquitoes has prompted researchers all over the globe to deploy novel strategies against this and other diseases. Targeting Dengue. A fever has an advantage over malaria as only one species. Eighties [00:26:00] Egypt die is responsible for spreading it versus the 20 species responsible for spreading malaria. A British biotechnology company called Oxitec has developed a method to modify the genetic structure of the male eighties Aegypti mosquito transforming it into a mutant capable of destroying its own species. In 2010 they announced impressive preliminary results of the first known test of 3 million free flying transgenic mosquitoes engineered [00:26:30] to start a population crash after infiltrating wild disease spreading eighties a Gyp dye swarms on Cayman Island. Speaker 6: Oxitec has recently applied to the FDA for approval of its mosquito in the u s with Key West under consideration as a future test site in 2009 key west suffered its first dengate outbreak in 73 years. Australian researchers are testing and mosquito intended to fight dengue, a fever bypassing the disruptive Wolbachia bacteria to other mosquitoes, a very [00:27:00] different approach than transgenic genes funded largely by the bill and Melinda Gates Foundation. The project has shown that the Wolbachia strain not only shortens the life of a mosquito, but also reduces the amount of virus it develops. Releases in Queensland, Australia last year showed that Wolbachia could spread through a wild population quickly and future test sites are under consideration. In Vietnam. Speaker 2: The UC Berkeley News Center reports a prototype network being installed by chemists at the University of California. Berkeley [00:27:30] will employ 40 sensors spread over a 27 square mile grid. The information the network will provide could be used to monitor local carbon dioxide emissions to check on the effectiveness of carbon reduction strategies now mandated by the state, but hard to verify built and installed by project leader Professor Ron Cohen and graduate student Virginia Tighe and their lab colleagues. The shoe box size sensors will continuously measure carbon dioxide, carbon monoxide, [00:28:00] nitrogen dioxide, and ozone levels as well as temperature, pressure and humidity streaming. The information live to the web through the site. beacon.berkeley.edu the sensor network dubbed Beacon stretches from the East Bay regional parks on the east to interstate eight 80 on the west from El Surrito on the north nearly to San Leandro on the south encompassing open space as well as heavily traffic areas. [00:28:30] Most of the sensors are being mounted on the roofs of local schools in order to get students interested in the connection between carbon dioxide emissions and climate change. The UC Berkeley researchers work with Oakland's Chabot space and science center to create middle school and high school activities using live sensor data stream through the web as part of the students energy and climate science curriculum. The beacon network is a pilot program funded by the National Science Foundation to determine what information can be learned [00:29:00] from a densely spaced network Speaker 1: [inaudible].Speaker 2: The music heard during the show is from most done at David's album, folk and acoustics made available through a creative Commons license 3.0 attribution. Speaker 1: Thank you for listening to spectrum. If you have comments about the show, please send them to us via email. Our email address [00:29:30] is spectrum dot kalx@yahoo.com join us in two weeks at this same time. [inaudible]. See acast.com/privacy for privacy and opt-out information.
Wow! Two movies that are almost completely the same in concept, yet so incredibly different in execution! One's HIP and one's a GYP! One's ART, the other's a FART! And yes, I am gunning for Roger Ebert's job! NOTE -- The Two True Freaks! now have a phone line where you can call and leave a completely inappropriate message - We just might use it on the show! It's 585-COP-LURE!! ( 1-585-267-5873 )Feedback for this show can be sent to: twotruefreaks@gmail.comTwo True Freaks! is a proud member of BOTH the Comics Podcast Network (http://www.comicspodcasts.com/) and the League of Comic Book Podcasts (http://www.comicbooknoise.com/league/)!! Follow the fun on Facebook at https://www.facebook.com/groups/113051642052970/ THANK YOU for listening to Two True Freaks!!
Wow! Two movies that are almost completely the same in concept, yet so incredibly different in execution! One's HIP and one's a GYP! One's ART, the other's a FART! And yes, I am gunning for Roger Ebert's job! NOTE -- The Two True Freaks! now have a phone line where you can call and leave a completely inappropriate message - We just might use it on the show! It's 585-COP-LURE!! ( 1-585-267-5873 )Feedback for this show can be sent to: twotruefreaks@gmail.comTwo True Freaks! is a proud member of BOTH the Comics Podcast Network (http://www.comicspodcasts.com/) and the League of Comic Book Podcasts (http://www.comicbooknoise.com/league/)!! Follow the fun on Facebook at https://www.facebook.com/groups/113051642052970/ THANK YOU for listening to Two True Freaks!!
Cutting Through the Matrix with Alan Watt Podcast (.xml Format)
--{ CFR Claims Money is 'So Uncool': "CFR Claims Money is Anachronism, National Money Major Threat to Globalism, Have a Look at Their Book, This Oddity, 'Money, Markets and Sovereignty,' After Looking at Money and Nations, Authors Left with Some Perturbations, Upon Looking Through History, Discovered Money's a Mystery, Found the System's All Wrong, Now They're Singing This Song, Globalization Demands Great Sacrifice To Bring In Utopia, Idealized, There's One Thing for Sure, We'll be Equally Poor If This Whole Agenda is Realized" © Alan Watt }-- Grey Areas, Legalities - Arrest of John Anthony Hill, Court Case, Standing Up for Others - Private Organizations Running World, Own Democracy - Brzezinski, Technocrats. Utopians, Russell, Huxleys - Home Inspections - Mainstream Media, Articles - "Zeitgeist" movies, Krishnamurti, Depopulation, Sterilization - "Sustainability", Credit Rations, New Economic System. Council on Foreign Relations, "Money, Markets and Sovereignty" book, Threat to Globalization. Destruction of Family Unit - Direct Government Demands - Marketing, Culture, Psychological Warfare, TV - Creation of Hedonism and Apathy - Altered Perceptions. Top Dynasties in Every Group - Israel, Immigration - Mazzini, Mafia, Freemasonry - Rothschilds, Royals of Banking - B'nai Brith (Lodge). High-Frequency Towers, HAARP, Technetronic Era - "Wag the Dog" movie, Bosnian War - Television, Alpha State, Suggestibility. Obama's Army - Old Men's Schemes for Youth - GYP. (Articles: ["Peter Joseph and Jacque Fresco Critique the Monetary Economy" [Zeitgeist movie] by Alan Feuer (nytimes.com) - March 16, 2009.] ["Money, Markets, and Sovereignty" Authors: Benn Steil and Manuel Hinds, A CFR Book, Yale University Press (cfr.org).] ["Glocal Youth Parliament" (glocalyouth.org).] ["About us - The GYP" (glocalyouth.org).] ["Challenge 20/20 Homepage" [UN] (nais.org).] [Support John Anthony Hill -- Transcript Excerpt from Last Night's Show (see cuttingthroughthematrix.com).]) *Title/Poem and Dialogue Copyrighted Alan Watt - March 18, 2009 (Exempting Music, Literary Quotes, and Callers' Comments)
A commercial jetliner suddenly appears in the fog over the Gyp; when the fog lifts, it reveals a startling transformation in the surrounding desert. Blackthorne's true gambit is at last revealed when Casey, Sasha, Cody and Logan chase him down, but Blackthorne does something even he didn't intend ...
Back in the Gyp, Casey breaks into Blackthorne's Victorian. And of course, she finds something very interesting inside ... Later, Sasha tells a tale from the time of the Pocket, when she and Ace were captured with the rest of the Serpents and Mermaids gang.
Casey demands that Cody and Logan explain exactly what happened in the desert to Sasha and herself. Then Cody treats Casey to a night at the Thirteen, all while Casey keeps an eye out for her 'star people' amongst the denizens of the Gyp. Things at the Thirteen don't go exactly as planned, and it seems something of Nibiru is indeed here in the old West after all ...
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