Podcasts about Gyp

YES! It's Part Two of our LIVE London event with Jake Karls of Mid-Day Squares and Shani Higgs of PerfectTed, hosted LIVE by our wonderful friends at Lucky Saint Pub, London.This episode is a recording of the audience Q&A that followed the live interview. And WOW! what a session it was. Founders and industry friends in the room asked some incredible questions, and the answers from Jake and Shani (PerfectTed's Head of Sales, who stepped in after Marisa left) were packed with honesty, insight, and lessons you're going to be able to take away and use to add real value to the way you work. If you haven't listened to Part One yet, scroll back one episode to catch the full conversation about how both brands have scaled so quickly, from kitchen tables to category creation.What we talk about:Jake on scaling Canadian brand Mid-Day Squares NATIONALLY the USA and even beyond.Shani on building PerfectTed's sales engine and breaking into retail.How they balance ambition with resilience when things get tough.The importance of storytelling and transparency in attracting fans (not just customers).Lessons on founder communication, trust, and team dynamics from two fast-growth brands.Practical insights into category creation, competition, and global expansion.If you enjoy this episode, please share it with a friend, colleague, or fellow founder! And don't forget to hit follow/subscribe to Brand Growth Heroes on your favourite podcast app so we can continue to bring you the best guests and the most valuable golden nuggets.Useful linksFollow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Mid-Day Squares on LinkedInPerfect Ted LinkedInMidday Squares InstagramPerfect Ted InstagramPerfect Ted TikTokLucky Saint on LinkedInLucky SaintMidday SquaresPerfect Ted============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

I am so thrilled to share this very special LIVE episode with you. I had the absolute joy of sitting down in London with Marisa Poster, co-founder of PerfectTed and Jake Karls, founder of Mid-Day Squares, for an unforgettable conversation about scaling challenger brands, radical transparency, and building community. And yes, I got to TASTE a Mid-Day Square and it's INCREDIBLE.  In fact, I actually ate 3 in a row.If you haven't come across Mid-Day Squares yet, they're the Canadian-born brand redefining healthy afternoon snacking with functional chocolate AND now scaling rapidly across the US. Co-founder Jake Karls last joined me on Brand Growth Heroes in 2023 (scroll back to hear the original episode), and since then, the business has experienced significant growth, expanding from $8M to tens of millions in revenue, with its sights firmly set on reaching $100M.Because it was PerfectTed who first introduced me to Jake, it felt only right to have Marisa Poster join in the conversation as co-host! And thanks to Lucky Saint who SO kindly offering us their fab upstairs event room, we gathered 50 friends, founders, and partners for a night of storytelling, snacking, and straight-talking about what it really takes to scale a challenger brand. In this episode, we dive into:How Mid-Day Squares grew from the kitchen table to producing 150,000 bars a day.Why therapy, radical transparency, and “building a business out loud” became part of their DNA.The importance of building fans not just customers.How PerfectTed is making matcha accessible and creating a whole new category.The realities of expanding into the US market (and what's different from Canada, the UK, and beyond).Why team communication and trust are make-or-break for founders.How Storytelling fuels challenger brands.What happens when new competitors enter a category and how to stay focused.The role of product excellence in sustaining growth.The highs, lows, trolls, and resilience it takes to keep going.This is part one of our Mid-Day Squares live series. I hope you enjoy it as much as I did hosting it!Next week we'll be sharing the Q&A session, which ran for a whole extra hour and was packed with brilliant audience questions. And as you'll hear at the end of this episode, Shani Higgs, Head of Sales at PerfectTed (and their fourth team member after the founders), will be stepping in to co-host with me for part two. You're going to learn A LOT so stay tuned!Make sure you're subscribed so you don't miss it. And if you're not already, go check out Midday Squares and PerfectTed on Instagram and LinkedIn; their storytelling is world-class.A tiny favour: If this episode inspires YOU to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review, and maybe share with someone you know will enjoy it?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.Useful linksMidday Squares LinkedInPerfect Ted LinkedInMidday Squares FacebookMidday Squares InstagramPerfect Ted InstagramPerfect Ted TikTokMidday SquaresPerfect TedLucky Saint on LinkedInLucky Saint============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!============================================== Join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Davina McCall is my daily running/dog-walking buddy (okay, okay... only in my earbuds), SO when I heard that she was promoting Ancient+Brave on her podcast, I just KNEW I had to see if I could get founder Kate Prince onto Brand Growth Heroes to find out just HOW she is scaling this incredible wellness business.Because a brand that gets (and can afford) someone like Davina on their *team* has got to be doing something right, right?Founder Kate began her career as a City lawyer, to discovering her creative side working as a lawyer at Endemol (right at the beginning of Big Brother...), through a first founding venture into Tea,  to building one of the UK's most exciting wellness brands. In this honest conversation, Kate shares the harsh realities of scaling fast, why obsession with brand and storytelling matters, and how learning to let go as a leader can become a founder's greatest strength.In this episode, you'll learn:Why there's no silver bullet in scaling AND how Kate got from £1m to £10m by stacking growth in layers.Why Kate believes brand is everything AND how design, packaging, and storytelling turned Ancient + Brave from products into a movement.The surprising choice to hire nutritionists early and why it paid off for credibility and product leadership.How Ancient+Brave raised money but kept it in the bank, a rare approach that gave them confidence and control.Why ritual and experience matter as much as product features, and how to make consumers feel something.The lessons Kate learned about team, culture, and leadership along the way.I loved recording this conversation. I've already listened back three times, and I'm still learning from it. I know you will too. Enjoy.Did this episode make you think differently or give you an idea? If so PLEASE SHARE THE LOVE BACK BY taking a few minutes to1. Hit

Founder-led doesn't HAVE to mean being founder-run.What does it really take to step away from the founder grind and still stay true to your business?In this 5-minute short, Stu Macdonald, founder of ManiLife Peanut Butter, explains why so many entrepreneurs get stuck doing “an elite job they've never been trained for” and how he escaped the stress hole by changing the way he structured his business.Stu reflects on:Why being founder-led doesn't have to mean being founder-runWhy most first senior hires don't work out and why that's okay.How the right team can turn chaos into momentum.Selected and hand-picked by the brilliant team at MKJ Ignite – the FMCG recruitment experts helping challenger brands grow with the right people in the right roles – this short is full of practical people insights. Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that thrive.If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can e-mail Billy directly at billy.maddock@mkj-ignite.co.ukConnect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn

In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE BUSINESS INSIGHT!From slow-burn visionaries to fast-moving disruptors, the show has featured founders of brands like Perfect Ted, Lucky Saint, Seedlip, Wild, Strong Roots, Oddbox, and global challengers like Waterdrop, Mid-Day Squares, Olipop, and Tony's Chocolonely and many many more…Next up in this special series, we are re-releasing one of the most loved and downloaded episodes of all time, an interview with Ben Branson, founder of Seedlip. In this replay, Fiona sits down with Ben Branson, founder of Seedlip, the world's first distilled non-alcoholic spirit and arguably the original poster child of the No & Low alcohol movement.Started on a garden table in 2016, Seedlip didn't just disrupt the drinks industry — it invented a new category. Now sold in 49 countries, with a sales value in the tens of millions, Seedlip has become a global benchmark for what true brand disruption looks like.In this episode, Ben shares:How to build a brand that redefines an entire categoryWhy he chose to partner early with Diageo, and how it changed Seedlip's trajectoryHis unconventional approach to culture, team-building, and rolesWhat inspires him creatively from robot chefs to the 47,000+ plant-based ingredients that fuel innovationThis is an episode that founders still rave about and for good reason. It's full of insights for anyone trying to scale something bold, disruptive, and lasting.If you do learn some good stuff from this episode (and we hope you do), please, please share it, follow the show, AND leave a quick review. It all helps bring more brilliant founders and insights to you, our Brand Growth Heroes community!============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

We loved chatting to Stu....and you're going to love learning from this GOLD taken from our recent episode:  What happens when a founder steps back from doing everything and instead builds a team that can take the business further than they ever could alone?In this 5-minute clip, Stu Macdonald, founder of ManiLife Peanut Butter, shares why building their own factory was a turning point, not just for product quality and innovation, but for company culture.Stu opens up about:- Why making their own product was essential for both quality and commercial success.- The power of trusting great people to lead where he couldn't.- The difference between working “insanely hard” versus building a business that hums.- His raw experience with burnout and the shift that saved both him and the company.This is a powerful reminder that YOU, the FOUNDERS, perhaps DON'T don't need to do it all...or at least that you can CHOOSE to work towards a time when you're NOT doing it all. The right team, the right timing, and the right role for you can play to your strengths and drive even stronger growth.This clip was selected and hand-picked by the brilliant team at MKJ Ignite, the FMCG recruitment experts helping challenger brands grow with the right people in the right roles, and is full of practical people insights. Directors Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that THRIVE.A new 5-minute episode drops every two weeks — so make sure to HIT FOLLOW and don't miss the next one.If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can e-mail Billy directly at billy.maddock@mkj-ignite.co.ukConnect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn

In case you've JUST discovered Brand Growth Heroes podcast, we're digging into the treasure trove of our most downloaded episodes from our back-catalogue so YOU don't miss A SINGLE INSIGHT!From slow-burn visionaries to fast-moving disruptors, the show has featured founders of brands like Perfect Ted, Lucky Saint, Seedlip, Wild, Strong Roots, Oddbox, and global challengers like Waterdrop, Mid-Day Squares, Olipop, and Tony's Chocolonely and many many more…To kick off this special series, we are re-releasing one of the most loved episodes of all time: an interview with Olivia Ferdi, Co-founder of TRIP, which we recorded when TRIP Was just 2 years in to their growth journey, but was already close to £20M in sales.TRIP is the UK's market-leading CBD drinks company. Since its launch in 2019, UK consumers have spent literally millions of pounds on TRIP's delicious CBD-infused canned drinks, as well as on their dinky little dropper bottles of CBD oils. In this episode, Fiona spoke to co-founder Olivia Ferdi about leaving her law career to step into the unknown, about how she and her husband have created a mainstream category out of something that had tremendous barriers to purchase up until now, and we learn how the TRIP team have had to drive demand in the old fashioned way through experience and word of mouth rather than through paid advertising. This conversation is PACKED with insights we don't want you to miss. Plus, we'll be doing a new interview with Olivia VERY SOON, so this is a great way to remind you all of where the market was only a few years ago!If you do learn some good stuff from this episode (and we hope you do), please please share it, follow the show, AND leave a quick review. It all helps bring more brilliant founders and insights to you, our Brand Growth Heroes community!=========================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=========================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Bold Bean Co is doing team and culture differently.In this episode, co-founders Amelia and Ed discuss how the'yre building a high-performing, remote-first team with people working all across the UK and quite a few other countries. They want their team's motivation to be powered by the business mission, and as this is key it's important to them to allow their team to work their jobs around their lives, rather than the other way around!What you'll learn:Why "trust first" is key for Ed and Amelia and how they lead How a remote working model allows Bold Bean Co to look globally for exceptional talent, rather than only searching in the UK.Why 'Culture' isn't something that you start thinking about once you're further on up the growth curve - it's got to be nurtured from the outset!So, if you're building a team and wondering how to do it well without a traditional office setup, this one's for you.  This 'BGH Short' is part of our People Series partnership with MKJ Ignite - The FMCG recruitment experts helping challenger brands grow with the right people in the right roles. Directors Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that thrive - and as a result, this short episode is PACKED with golden nuggets around people, team and culture. A new 5-minute short episode drops every two weeks — so make sure to HIT FOLLOW so you don't miss the next one.If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can e-mail Billy directly at billy.maddock@mkj-ignite.co.ukConnect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn

This is one of our favourite interviews EVER! In this very special LIVE edition of Brand Growth Heroes, recorded at Bread & Jam Fest 2025, Fiona Fitz sits down in front of a live audience with the absolutely brilliant and hilariously honest Juliet Barratt, co-founder of the category-defining sports nutrition brand, Grenade. Juliet shares the fab story of how she and then-partner Al Barrett took Grenade from the back of a big night out in Birmingham to the shelves of Tesco, WHSmith and petrol stations across the UK, and ultimately to a £200M exit to Mondelez - without ever compromising on what made them different.If this episode inspires you to think about new ways to drive business growth, PLEASE could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review, AND share it with a fellow founder - it could help them too!The conversation covers so much - from how branding (and “weirdness!”) can be a superpower, to the moment they realised their “retire-on-a-beach” plan was delusional, to driving a tank into BodyPower Expo (yes, really) to get noticed by GNC. Juliet also opens up about how being “all in” meant no days off for four years, about hiring people who weren't “knobs,” and about what it really felt like when the money landed in her bank account after the deal closed, and interestingly, why it WASN'T the moment of glory people imagine!She also shares her views on today's funding-obsessed food and drink ecosystem, and why she believes too many founders are chasing other people's stories instead of writing their own.Wait for it...Juliet also shares her (perhaps controversial?!) views on the 'female founder' movement - we'd love to know what you think (if you're listening on Spotify, you can comment below!)Juliet's energy is infectious, her insight razor-sharp, and her advice unmissable for any challenger brand founder.And yes, we talk about the Oreo bar. (Don't eat five a day. Just… don't.) PS: Don't miss the audience questions at the end. Golden nuggets tsunami! Enjoy.Useful links:Connect with Juliet Barratt on LinkedInFollow Grenade on LinkedInMore about Bread & Jam FestivalFollow Brand Growth Heroes on LinkedInConnect with BGH host Fiona Fitz on LinkedIn============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

From Solo Hustle to Remote Rocketship: How Tonic Health Built a Team to ScaleIn this 5-minute power-packed short, handpicked by MKJ Ignite, we hear how Sunna Van Kampen, founder of Tonic Health scaled from a solo founder to a fully-fledged team—all while navigating the chaos of COVID.Hear how Tonic health built their TEAM and CULTURE:- Hiring a full leadership team across ops, finance, sales, marketing & growth- Building a remote-first culture from necessity (and stuck with it)- Balancing speed with values as the team expanded- Codifying culture to keep pace with rapid growthHandpicked by the team at UK CPG recruitment specialist MKJ Ignite, this SHORT 5-minute golden nugget is packed with insight into what it really takes to scale and what you need to survive as a team while doing it.Don't forget to hit follow for more bite-sized founder wisdom every 2 weeks.If you're wondering whether you need help finding the right people or would like some advice, you can book a no-obligation call with Billy from the MKJ Ignite team here!Connect with Billy MaddockConnect with Immy SouthwellConnect with Paul Jones

Bio & Me is one of the UK's fastest-growing gut health food brands, co-founded by one of Fiona's former bosses at Nestle UK -  Jon Walsh, and leading gut health expert Dr. Megan Rossi. Built on a brand platform that teaches us that consuming loads of different plants each week =  better gut health, their award-winning range of granolas, porridges, and kefir yoghurts is now stocked nationwide.In this latest episode, Fiona reconnects with Jon, four years after he first appeared on Brand Growth Heroes, when Bio & Me was hitting £1M in sales. Today? They're doing £15–£20M annually.You'll learn about: The real growth journey: from founder hustle to scaling a national brandWhy great strategy means nothing without killer executionHow to balance taste vs. health in both product and communicationWhy Jon still answers customer emails himselfWhat it takes to win with retailers as a challenger brandThe magic that happens when you listen to your team and your shoppersJon shares candid insights into what it takes to grow a purpose-led food brand in today's competitive market, without losing your soul or your edge.Useful Links Bio & Me websiteFollow Dr. Megan Rossi on Instagram: @theguthealthdoctorConnect with Jon on LinkedInFollow Bio & Me on LinkedInMention: Eddie Yoon – co-founder of Category Pirates============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

In this episode of BGH SHORTS: The People Series, the team at MKJ Ignite have hand-picked this SHORT 5-minute golden nugget packed with insight into what it really takes to scale and what you need to survive as a team while doing it.David Lester, co-founder of Olipop gives us insight into the human side of the co-founder relationship behind OLIPOP's explosive growth - growing from an unlikely partnership to a half-billion-dollar brand. Hear how:Two very different co-founders turned past failures into this incredible successA mission-driven mindset can become the ultimate competitive advantageStaying aligned (without killing each other) is half the battle!Don't forget to hit follow for more bite-sized founder wisdom every 2 weeks.And...if you're wondering whether or not you need help to find the right people, or would like to ask for some advice, why not take half an hour to discuss it over a no-obligation call with Billy from the MKJ Ignite team team here!Connect with Billy MaddockConnect with Immy SouthwellConnect with Paul Jones

In this episode of Brand Growth Heroes, Fiona Fitz is joined by one of the most influential figures in UK brand building over the last 30 years:  the incredible Perry Haydn-Taylor, the creative mind behind one of the most famous brand consultancies in the business big fish®.Fiona first met Perry in 2006 during her time heading up Gü France, and this conversation is full of the same sharp insight, warmth, and strategic clarity that made their early boardroom chats unforgettable.With a client list that includes some of the UK's most beloved challenger brands - think Gü, Charlie Bigham's, Dorset Cereals, Clipper Teas, Sipsmith, Tyrrells, St. Pierre, Freddy's Flowers, sofa.com, and more! Perry and his team at big fish® have consistently helped founders transform big ideas into commercially successful, category-defining businesses.In this episode, you'll learn:Why the most successful founders are “restless in pursuit of better”The Power of Three framework: clarity × focus × effort = sustainable growthHow to articulate your unfair advantage and make the right choice the easy oneThe role of charisma and storytelling in building buy-in from investors, retailers, and consumersHow Big Fish has reframed entire categories — from tea and chocolate to salad and flowersWhy hiring, values, and strategic simplicity are key to scaling wellThis is a candid and insightful deep dive into what matters when building a brand, not just design and packaging, but conviction, focus, and a deep understanding of your customer.If you're navigating the messy middle of your growth journey, this episode is packed with practical frameworks and fresh perspective.Useful Links:big fish websiteConnect with Perry on LinkedInConnect with big fish on LinkedIn============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Last night, Amelia Christie-Miller won THE GROCER GOLD ENTREPRENEUR OF THE YEAR 2025!!We're so proud of you, Ed and your team, and honoured to have supported you right from the very start of your journey!!Amelia makes the point that this win is not just hers, but that "it belongs to every single person who believed in the bean revolution:

Sometimes the most the powerful challenger brand stories are also stories of struggle, survival, overcoming personal battles and inspiring strength and resilience.In this episode of Brand Growth Heroes, Fiona sits down with Josh White, co-founder of Cano Water, a brand that's not only challenging the status quo of the bottled water industry but also reshaping it entirely.It all started with a question: Why are there so many plastic bottles in the sea AND why are we still drinking water from plastic bottles when cans are infinitely recyclable?What followed was a radical mission to reduce plastic waste. In the process, Cano Water helped create an entirely new sustainable category, which is now worth over a billion dollars.But behind the brand is a much deeper story.In this raw and intimate conversation, Josh opens up to Fiona Fitz about growing up with ADHD, his battle with addiction from a young age, and how his personal struggles became the driving force behind his purpose. He shares what it's really like building a fast-growing challenger brand when the industry doesn't want you to win, the loneliness of leadership, and the resilience it takes to prove people wrong.We explore how CanO Water came to define a new category in sustainability and what it takes to create real change in an industry that often resists disruption. Josh opens up about the early days—what it felt like to be laughed at by retailers and ignored by investors—and the moment it all changed thanks to an unexpected catalyst.We dive into how ADHD has shaped Josh's journey as a founder, both as a challenge and as a superpower, and the emotional toll of leading a mission-led business when the pressure never lets up. And as a new Dad, Josh speaks candidly about fatherhood, the guilt that comes with trying to balance family and work, and the legacy he wants to build, not just as an entrepreneur, but as a parent.This is a conversation that will stick with you.Useful Links:Cano Water websiteConnect with Josh on LinkedInInstagram & Facebook & TikTok=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

In just 5 mins, get your dose of insight and inspiration from Perfect Ted's co-founder Marisa Poster, and their brilliant Head of Sales, Shani Higgs!From the early grind of cold emails and constant rejection through post-Dragons' Den momentum to scaling a £ 30M+ brand with just a 30-strong team, Marisa and Shani open up about how they're building a really special team culture, as well as the global 'Matcha Movement'.Hear how Perfect Ted has become a magnet for kind, passionate, hardworking people:Why hiring for both skills and values matters now more than everThe power of team culture and shared belief in scaling fastWhy is it the easiest sales job you'll ever have at Perfect Ted?How networking and saying yes can change everythingWhy does working with people you genuinely like make all the difference?Hand-picked by the brilliant team at MKJ Ignite – the FMCG recruitment experts helping challenger brands grow with the right people in the right roles – this short is full of practical people insights. Billy, Paul, and Immy have combed through the Brand Growth Heroes archives to bring you the most valuable founder wisdom on hiring and scaling teams that thrive.A new 5-minute episode drops every two weeks — so make sure to HIT FOLLOW and don't miss the next one.If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!Connect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn

What's the ACTUAL difference between a Chief Growth Officer and a Chief Marketing Officer,what do they do and why might a high-growth brand need both?BGH host Fiona Fitz has been in the industry for 25+ years, and believe it or not, these roles are relatively new, borrowed from the worlds of tech and e-commerce, pure plays. So we decided it was high time to investigate what exactly a chief growth officer does and how they work alongside a chief marketing officer.In this episode of Brand Growth Heroes, Fiona digs into that exact question with two of the most strategic minds behind one of the UK's most successful DTC brands, smol. Neil Campbell is Chief Growth Officer, and Hilary Strong is Smol's Chief Marketing Officer. Together, they break down how they work in tandem to scale a brand that's grown to £44M in sales, without relying on traditional advertising or a big retail presence.Neil and Hilary explore how customer lifetime value, subscription retention, and channel strategy combine to build a high-repeat-rate, mission-led brand. They also discuss how Smol segments its audience, turns data into action, and balances performance marketing with long-term brand building.If you've ever wondered how to move from organic to scalable growth—or whether it's time to bring in more senior commercial firepower to your team, this conversation will give you both the strategic context and the practical next steps. You'll hear how Smol has built a brand so loved that customers travel across the country just to meet the team in person and why they're still holding off on going big in retail despite the temptation.This episode is packed with real-world insight, actionable strategy, and a glimpse into what modern DTC growth leadership really looks like. Enjoy!Useful Links:smol websiteConnect with Neil CampbellConnect with Hilary StrongFollow smol on Instagram & FacebookA small favour: If this episode inspires you to think about new ways to drive business growth, please hit FOLLOW and even leave a review! This tiny gesture means the world to us and allows us to share these nuggets of insight and value with you more often. We see every new follower and read every review, so thank you in advance!=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

In this bite-sized Brand Growth Heroes SHORT episode, Ben Greensmith, Country Manager for the UK and Ireland of Tony's Chocolonely, reveals:Why out-of-home is Tony's secret weaponHow their sales team of 30+ is structured to drive growthA surprising revenue stream that's doubling year on yearIf you want to gobble up even more insights, don't forget to like, follow, or subscribe Brand Growth Heroes podcast — and if you're keen for full conversation between Fiona and Ben, you can find it in our catalogue (December 2024.#BrandGrowthHeroes #TonysChocolonely #FMCG #ChallengerBrand #MKJIgnite #Recruitment #HR #GoldenNuggetsThis BGH SHORT is hand-picked by FMCG recruitment pros MKJ Ignite.Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Freja Bone Broth, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.  And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier! If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!Connect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn

In this latest Brand Growth Heroes podcast episode, we're talking all things gut health, consumer trends, and brand-building at scale with Vince Lawson, CMO of Biotiful Gut Health, the #1 kefir brand in the UK - recently bought by MULLER!Launched initially as Biotiful Kefir, the brand has undergone a bold transformation to become the go-to name in natural gut health, and the results speak for themselves, with nearly £90M in retail sales pre sale to Muller.Biotiful Gut Health, was founded by Natasha Bowes in 2012 with a mission to bring ancient Kefir recipes to the UK market.  The business has grown rapidly over that period and is now the leading UK gut health brand in the diary sector covering a wide range of kefir related products in drinks, yogurts and other sectors, delivering on Natasha's vision of improving the gut health of the UK and the world by using natural ingredients.As CMO, Vince Lawson takes us inside the engine room of Biotiful, from leading product innovation and marketing to building a category-defining brand in one of the most competitive spaces in food and beverage. We unpack how Biotiful stays ahead of the curve with clean protein innovation, food-to-go formats, and ambient gut health boosters—and how a marketing team can become the engine of cross-functional growth.This episode is packed with real insight on how consumer needs, product development, and commercial success intersect in a scaling brand.And... in fact,  our very own podcast sponsor, Joelson, the leading London law firm, was the sole advisor on the successful recent sale of the business to Müller (“Müller”)!  Müller is one of the global leaders in dairy products and has identified functional health as a key driver for growth in the dairy segment of the market in which it is not currently active.The Joelson team, led by Phil Hails-Smith (Partner) with support from Emma Vantine (Associate),  Georgia Edmondson (Solicitor) and Katie Braddell (Solicitor).Natasha Bowes, Founder of Biotiful, commented:“It was such a pleasure working with the team at Joelson on this transaction and over the last few years. A huge thank you to Phil and his fantastic team – they have guided me though every step of this transaction. Their reputation in the consumer space is well deserved and I would highly recommend Joelson to any founders in the consumer space who need legal support on any form of transaction.”Phil Hails-Smith, Partner at Joelson added:“Congratulations to Natasha on this transaction.  We pride ourselves on being the market leading corporate firm for founders. We are so delighted to have worked with a pioneering female founder who has developed an era defining brand and category based on a clear mission and vision to improve the gut health of their consumers.   It's been a privilege to work with Natasha and her team and I'm sure that Biotiful will go from strength to strength with its new owners.”=============================================================A small favour: If this episode inspires you to think about new ways to drive business growth, please hit FOLLOW and even leave a review! This tiny gesture means the world to us and allows us to share these nuggets of insight and value with you more often. We see every new follower and read every review, so thank you in advance!=============================================================Useful Links:Connect with Vince Lawson on LinkedInConnect with Biotiful on LinkedInhttps://biotifulguthealth.com/ https://biotifulguthealth.com/https://www.instagram.com/biotiful_gut_health/https://www.facebook.com/biotifulguthealth=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.

Because your business is only as strong as your team - it really shouldn't be this hard — but it is...So let's make it a little easier!Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Freja Bone Broth, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.  And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW! If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!Connect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedIn

If you've ever wondered how to transform a niche idea into a mainstream success, this episode is for you.In this special live recording, host Fiona Fitz heads to London to catch up with two friends from the Perfect Ted team: Marisa Poster, one of the brand's three co-founders, and Shani Higgs, their brilliant Head of Sales.Since their last appearance on Brand Growth Heroes, Perfect Ted has seen phenomenal growth, hitting a revenue run rate of nearly £40 million. And they're just getting started.In this latest episode, Fiona dives into the strategies behind Perfect Ted's rise—from cracking the UK mass market with matcha, to becoming one of the top five importers of matcha globally. Listeners will also hear about their recent global partnership with Oatly, the launch of their new flavoured matcha latte in a can, and what it really takes to scale a challenger brand at speed.Marisa and Shani also share fresh insights from their recent trip to Japan, what it's like growing a fast-moving team, and the biggest lessons they've learned along the way. You'll get the entire scoop.Stay tuned until the end. Fiona shares about her visit to Perfect Ted's new offices, located in none other than Steven Bartlett's HQ!Useful Links:Connect with Marisa on LinkedIn https://www.linkedin.com/in/marisa-poster/Connect With Shani on LinkedInConnect with Perfect Ted on LinkedInPerfect Ted websitePerfect Ted Instagram=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

What kind of career helps to make a great future entrepreneur? In this week's Golden Nugget, you can hear all about the career trajectory of Freddy Ward, co-founder of Wild Deo, before he took the leap into 'founderdom'. With it's recent sale to Unilver for a reported £235M, Freddy and Charlie Bowes-Lyons certainly had what it took to build a business that scaled to £60M pre-sale.Thanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series!Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.  And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier! If you're wondering whether or not you need help with your recruitment, or would like to ask for some advice, you can book a no-obligation call with Billy - or anyone on the team - here!Connect with Billy Maddock on LinkedInConnect with Immy Southwell on LinkedInConnect with Paul Jones on LinkedInFollow MKJ Ignite on InstagramConnect with MKJ Ignite on LinkedInHave a listen and don't forget to hit FOLLOW so you can collect all the tips, stories, and real-world advice to lighten the load.Thanks again to MKJ Ignite for bringing us BGH SHORTS: The People Series#brandgrowthheroes #mkjignite #people #foundergrowth #leadership #scaling #foodanddrink #consumerbrands #startuplife

What if the best way to grow your brand wasn't just about selling, but about educating, empowering, and building real trust with your audience?In this latest episode of Brand Growth Heroes, Fiona Fitz is joined by Sunna van Kampen, the founder of Tonic Health, the UK's fastest-growing vitamin brand. With a run rate of £6M and growing exponentially, Tonic Health is revolutionising the supplement industry, calling out low-dose, sugar-laden vitamins and replacing them with high-potency, plant-based alternatives that actually work.But here's what's really fascinating: Sunna didn't just build a vitamin business, he has built a content machine that has amassed millions of followers on Instagram and TikTok, regularly hitting 50M+ organic views per month. His short, sharp, educational videos don't just sell vitamins; they get people talking, thinking, and making better health choices.In this conversation, Sunna reveals:*How he built a market-leading brand from scratch (despite launching just as COVID shut down retail).*The power of content-first brand building—and why he ignored investors who told him to stop.*The myths and misinformation in the vitamin industry—and why most supplements don't work.*What's next for Tonic Health as they scale at lightning speed?- Tune in, take notes, and get ready to rethink everything you thought you knew about vitamins, content, and brand growth. Useful links:Tonic Health WebsiteConnect with Sunna on LinkedInConnect with Tonic Health on LinkedInInstagram=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A BIG/SMALL favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS. (04:12) - Fiona - Tonic Health - Audio - Main.1

Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.  And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier!

Host Fiona Fitz is joined by two powerhouse co-founders, Amelia Christie-Miller and Ed Whelpton from one of the most recent but well-loved UK challenger brands food - Bold Bean Co. What started as a mission to make people obsessed with beans has become one of the most exciting new category-creating brands in the UK.In this episode, we're getting behind the scenes on how they've driven growth: from designing a new category to TV appearances on Dragon's Den and This Morning (UK), the importance of traditional PR as well as seeding their product with the best chefs in the UK. We also spend time talking about how they're creating something truly different with their people, team and culture.The huge news is that Bold Bean Co is launching their first-ever co-branded product with Yotam Ottolenghi as we go live, take a listen and hear how it all happened!If you've ever wondered how to build a brand that truly stands for something, scale without losing focus, and get people talking about your product in a way that creates real demand—this one is for you.Useful Links:Bold Bean Co websiteBold Bean Co LinkedInConnect with Ed Whelpton on LinkedInConnect with Amelia Christie-Miller on LinkedIn=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review? This small gesture from you means the world to us and allows us to share these nuggets of insight and value with you more often.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Over the past few years, I've become increasingly frustrated at just how HARD it is for founders to find the right people for their business.There are fewer applicants than there used to be for roles in sales and marketing in CPG businessesIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.And the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.It struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they've learned when it all goes wrong.So the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the Brand Growth Heroes archives and handpicked some snippets from the founders of your favourite challenger brands (think Olipop, Child's Farm, Perfect Ted and Tony's Chocolonely), pulling out the best people insights.  And as a result....BGH SHORTS: The People Series was born!Short 5 min episodes. Golden nuggets. Actionable insights Every 2 weeks, we'll drop a new 5-minute clip - so don't forget to HIT FOLLOW!Because your business is only as strong as your team.It really shouldn't be this hard — but it is.So let's make it a little easier!

If you're the founder of a scaling brand, you've likely thought about selling your business. But when should you start preparing, and how do you find the right buyer?In this episode, we discuss mergers and acquisitions with Charles Lanceley, Managing Director of Alantra's consumer team. Alantra is a leading investment bank specialising in consumer brands. Charles has worked on major deals, including Fuel 10K, Strong Roots, and Grenade, and shares what makes a brand valuable—from strong financials to a compelling investment story.He explains why building a business solely to sell is a mistake and how focusing too much on an exit can hurt your chances of achieving a great one. You'll learn why being ‘for sale' is never ideal, how the best deals happen behind the scenes, and why top M&A advisors don't just find buyers—they already know who's in the market.We also cover common founder mistakes, like underestimating due diligence and not preparing for the workload of an exit. Charles highlights how an advisor can ease this process, letting founders stay focused on running their business—because if performance dips, so does the deal's value.Finally, we discuss how private equity and trade buyers view businesses differently, the impact of market cycles, and why the best way to maximise your exit is to build a brand buyers can't ignore. Whether you're considering selling soon or just want to create a lasting brand, this episode is packed with essential insights. Enjoy!Useful links:Connect with Charles on LinkedInLearn more about Alantra   ========================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=========================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!=========================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Did you know that 1 billion women globally are menopausal at any given time? Yet, until recently, the retail industry has largely overlooked this audience. Well....that's all about to change!In this episode of Brand Growth Heroes, we explore the groundbreaking work of GenM, the menopause partner for brands and retailers, and its mission to reshape how women shop for menopause-friendly products.Our latest #BGH guest, Heather Jackson (CEO and co-founder of GenM), is the unstoppable force behind GenM. She shares how GenM is pioneering the MTick accreditation—a universal shopping symbol that helps women find products proven to support their menopause journey. With major players like Tesco, Boots, Sainsbury's, Unilever, and Procter & Gamble already on board, this is more than just a trend—it's a retail revolution.This episode explores how GenM convinced top retailers and brands to take menopause seriously and why menopause-friendly shopping is a permanent category, not a passing fad.We discuss the commercial opportunity for brands that get it right, the science-backed credibility of the MTick accreditation, and the groundbreaking launch of Tesco's first-ever permanent menopause-friendly aisle.Heather shares eye-opening insights, including the startling reality that only 5% of women feel confident navigating menopause, and just 2% feel they are thriving. With 86% of women seeking non-HRT solutions, the demand for menopause-friendly products has never been greater.Why You Should Listen: If you're a founder, brand leader, or retailer, this episode is a must-listen. The menopause market isn't niche—it's 20% of your customer base and finally getting the visibility it deserves.=============================================================A small favour: If this episode inspires you to think about new ways to drive business growth, please hit FOLLOW and even leave a review! This tiny gesture means the world to us and allows us to share these nuggets of insight and value with you more often. We see every new follower and read every review, so thank you in advance!=============================================================Useful Links:Learn more about GenM and the MTIC accreditationFollow Heather Jackson on LinkedIn=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review?This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

A small favour: If this episode inspires you to think about new ways to drive business growth, please please hit FOLLOW and even leave a review!This tiny gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. We see every new follow and read every review so thank you in advance!=============================================================In this latest Brand Growth Heroes episode, host Fiona Fitz chats with Stu MacDonald, founder of what's said to be the world's BEST peanut butter... ManiLife. After years of crossing paths, they finally get to dive deep into Stu's story—from hand-blending peanut butter in a rugby club kitchen to scaling up and running his own factory.Stu opens up about the pressures of growth, the realities of burnout, and the difficult decision to step back from running the business in order to help it thrive in a new way.As well as some REALLY honest, deep and raw stuff from Stu about a period of burnout, you'll hear about:The surprising accident that led to Deep Roast Peanut Butter Why 44% of peanut butter sales now come from bulk tubs The mindset shift from being a founder who runs the business to one who supports its growth in a different role The impact of having the right team and how it changes everythingWe hope you enjoy one of the most raw and real conversations we've had on the show to date!Useful Links:ManiLife websiteStu Macdonald LinkedInManiLife LinkedInManiLife InstagramManiLife FB=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place...so thanks Joelson - we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line on hello@joelsonlaw.com!==============================================A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review? This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often.You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Scaling a CPG brand isn't just about great products and standout branding—it's also about navigating a legal maze that can come with fast business growth, in many different guises. In this episode of Brand Growth Heroes, Fiona Fitz sits down with Phil Hails-Smith and Paul Chiappe, managing partners at corporate law firm Joelson, to cover the legal essentials every CPG founder needs to know.With over 30 years of experience supporting some of the fastest-growing CPG brands - clients like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin - Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola.From intellectual property and contracts to regulatory compliance and international expansion, we explain how the right legal partners can protect your brand while unlocking new opportunities.  We also chat about:The biggest legal pitfalls CPG founders face (and how to avoid them) Why contracts, IP, and compliance are make-or-break for scaling How a great legal team can help you negotiate better deals and partnerships Real-world examples of legal strategies that fuel business growth.We're also thrilled to announce that Joelson is now the official sponsor of Brand Growth Heroes, continuing their commitment to empowering founders with the knowledge and legal support they need to scale successfully.So tune in to learn why legal expertise isn't just about risk mitigation—it's can actually be a strategic weapon for scaling smarter and faster, if you're smart!Useful Links:Joelson websiteJoelson LinkedInPaul Chiappe LinkedInPhil Hails-Smith LinkedInIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, this small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and our YouTube channel!Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.=============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner. With long term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. Finally, as an almost all-female team here at BGH, we're especially impressed by Joelson's commitment to championing female founders in CPG. If you'd like to get in touch to find out more, why don't you drop them a line on hello@joelsonlaw.com!Joelson - we're delighted to have you on board.==============================================

In this episode, Fiona Fitz chats with Richard Peake, Managing Director of Merchant Gourmet and one of the rare non-founder guests to grace our show. When Richard entered the role, Merchant Gourmet was a £15 million business. Fast forward four years, and the company has doubled its revenue to £30 million. Bold innovations, a revamped product range, and strategic market expansion have powered this incredible growth. Our conversation delves into the power of innovation and the importance of staying ahead of consumer trends. Richard shares invaluable lessons in new product development (NPD). One particularly fascinating theme we covered was servant leadership—how Richard and his team drive Merchant Gourmet's growth by empowering their people and focusing on purpose.Additionally, we explore how export markets present an exciting new frontier for brands looking to scale. It was also refreshing to hear Richard admit that even seasoned professionals can find brand positioning a challenge. So, if you've ever struggled with getting it just right, you're in good company!Enjoy the episode, and as always, let us know your thoughts!============================================================= Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm =============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner. So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place...so thanks Joelson - we're delighted to have you on board.If you'd like to get in touch to find out more, why don't you drop them a line on hello@joelsonlaw.com!==============================================If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a reviewYou won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

In the latest episode of Brand Growth Heroes, Fiona Fitz sits down with Craig Allen, the founder of Gold Standard Nutrition (GSN), who joins us from Selby, York. GSN has become a standout brand for its high-quality, healthy, and convenient frozen meals that taste amazing!At just 21, Craig launched GSN with a bold vision, growing it into a multi-million-pound business—all without any external funding.The idea for GSN was born 12 years ago during a family outing to a local Chinese restaurant with his Dad. That “light bulb” moment set Craig on a pathway to create a brand that thrives today as a case study in profitability, brand growth, and focused strategy.In this episode, Craig shares the triumphs and challenges of his entrepreneurial journey, highlighting how staying true to his vision and focusing on overlooked market opportunities propelled his success. Enjoy!Useful Links:Craig Allen LinkedInGSN websiteGSN FacebookGSN InstagramKey TakeawaysSpotting a Market OpportunityCraig reveals how he identified a gap in the high-protein, healthy frozen meals market and turned it into a thriving business.The Bootstrapping JourneyBuilding GSN without external funding wasn't easy. Craig discusses the challenges and rewards of starting and scaling a business from scratch.Hard Lessons in BusinessAn early hurdle forced Craig to downsize his team, teaching him valuable lessons about thoughtful growth, self-belief, and sound financial planning.Cash flow management became a critical takeaway after hard-won experiences.Staying Focused in EntrepreneurshipCraig's journey underscores the importance of adaptability, clarity of vision, and self-belief, even when navigating competitive pressures.The “Where-to-Play” StrategyGSN thrives by serving underserved markets—like police stations, gyms, and universities—rather than competing directly in crowded grocery aisles. This strategic focus has been a cornerstone of the brand's growth and scalability.Responding to Market NeedsGSN's rebrand from Goldstein Nutrition to GSN reflects a strategic pivot to resonate with mainstream audiences. This move expanded its appeal beyond bodybuilders, championing an inclusive vision for healthy eating.Looking Ahead: GSN's Future Growth PotentialCraig's commitment to “doing things properly” underpins the brand's success, and he shares exciting plans for the next phase of GSN's journey.If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.The Brand Growth Heroes Mini MBA Powered by Alantra has opened (Jan 6th) - apply here!Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS

Joe Carstairs is a boy on a farm in Australia. His father is a keen naturalist who, some years before had set off for New Guinea in search of specimens, and never been heard of again. Joe is old enough to mount a search expedition, and takes with him a local doctor and an aboriginal worker on his farm. They find themselves joined by a stowaway, Jimmy, whose father is a squatter (farmer) nearby, together with his dog, Gyp.This team sets off, arrive in New Guinea, hire some more porters, and travel guided by some sixth sense straight to where Mr. Carstairs has been kept a prisoner, along with another Englishman, whose mind has gone, under the stress of his imprisonment.There are the usual close shaves and tense moments, but finally they achieve their end, and return home triumphantly.This is a collaborative reading.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Joe Carstairs is a boy on a farm in Australia. His father is a keen naturalist who, some years before had set off for New Guinea in search of specimens, and never been heard of again. Joe is old enough to mount a search expedition, and takes with him a local doctor and an aboriginal worker on his farm. They find themselves joined by a stowaway, Jimmy, whose father is a squatter (farmer) nearby, together with his dog, Gyp.This team sets off, arrive in New Guinea, hire some more porters, and travel guided by some sixth sense straight to where Mr. Carstairs has been kept a prisoner, along with another Englishman, whose mind has gone, under the stress of his imprisonment.There are the usual close shaves and tense moments, but finally they achieve their end, and return home triumphantly.This is a collaborative reading.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Joe Carstairs is a boy on a farm in Australia. His father is a keen naturalist who, some years before had set off for New Guinea in search of specimens, and never been heard of again. Joe is old enough to mount a search expedition, and takes with him a local doctor and an aboriginal worker on his farm. They find themselves joined by a stowaway, Jimmy, whose father is a squatter (farmer) nearby, together with his dog, Gyp.This team sets off, arrive in New Guinea, hire some more porters, and travel guided by some sixth sense straight to where Mr. Carstairs has been kept a prisoner, along with another Englishman, whose mind has gone, under the stress of his imprisonment.There are the usual close shaves and tense moments, but finally they achieve their end, and return home triumphantly.This is a collaborative reading.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Joe Carstairs is a boy on a farm in Australia. His father is a keen naturalist who, some years before had set off for New Guinea in search of specimens, and never been heard of again. Joe is old enough to mount a search expedition, and takes with him a local doctor and an aboriginal worker on his farm. They find themselves joined by a stowaway, Jimmy, whose father is a squatter (farmer) nearby, together with his dog, Gyp.This team sets off, arrive in New Guinea, hire some more porters, and travel guided by some sixth sense straight to where Mr. Carstairs has been kept a prisoner, along with another Englishman, whose mind has gone, under the stress of his imprisonment.There are the usual close shaves and tense moments, but finally they achieve their end, and return home triumphantly.This is a collaborative reading.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Joe Carstairs is a boy on a farm in Australia. His father is a keen naturalist who, some years before had set off for New Guinea in search of specimens, and never been heard of again. Joe is old enough to mount a search expedition, and takes with him a local doctor and an aboriginal worker on his farm. They find themselves joined by a stowaway, Jimmy, whose father is a squatter (farmer) nearby, together with his dog, Gyp.This team sets off, arrive in New Guinea, hire some more porters, and travel guided by some sixth sense straight to where Mr. Carstairs has been kept a prisoner, along with another Englishman, whose mind has gone, under the stress of his imprisonment.There are the usual close shaves and tense moments, but finally they achieve their end, and return home triumphantly.This is a collaborative reading.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Joe Carstairs is a boy on a farm in Australia. His father is a keen naturalist who, some years before had set off for New Guinea in search of specimens, and never been heard of again. Joe is old enough to mount a search expedition, and takes with him a local doctor and an aboriginal worker on his farm. They find themselves joined by a stowaway, Jimmy, whose father is a squatter (farmer) nearby, together with his dog, Gyp.This team sets off, arrive in New Guinea, hire some more porters, and travel guided by some sixth sense straight to where Mr. Carstairs has been kept a prisoner, along with another Englishman, whose mind has gone, under the stress of his imprisonment.There are the usual close shaves and tense moments, but finally they achieve their end, and return home triumphantly.This is a collaborative reading.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Joe Carstairs is a boy on a farm in Australia. His father is a keen naturalist who, some years before had set off for New Guinea in search of specimens, and never been heard of again. Joe is old enough to mount a search expedition, and takes with him a local doctor and an aboriginal worker on his farm. They find themselves joined by a stowaway, Jimmy, whose father is a squatter (farmer) nearby, together with his dog, Gyp.This team sets off, arrive in New Guinea, hire some more porters, and travel guided by some sixth sense straight to where Mr. Carstairs has been kept a prisoner, along with another Englishman, whose mind has gone, under the stress of his imprisonment.There are the usual close shaves and tense moments, but finally they achieve their end, and return home triumphantly.This is a collaborative reading.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this latest episode of Brand Growth Heroes, we're over the moon (as always) to welcome back one of our favourite guests, Ben Greensmith, Country Manager for the UK and Ireland of Tony's Chocolonely.Since we last chatted to Ben on the show, Tony's Chocolonely has not only achieved impressive sales growth in the UK but has also made remarkable strides in driving positive change within the cocoa industry.In this episode, Ben and Fiona dive deep into the progress Tony's Chocolonely has made, covering:Their growth and performance and market share in the UKExciting new product launches and brand innovationsBut most importantly, the impact of Tony's Open Chain on the Cocoa industry.We also discuss the brand's unique approach to marketing, including:The learnings from their Advent Calendar launchThe UK Sweet Solutions campaign that captured media attentionBalancing awareness of critical cocoa supply chain issues with Tony's playful tone of voice—all while reminding consumers just how delicious their chocolate tastesWhat's happening next?Useful Links:Tony's Chocolonely WebsiteTony's Chocolonely LinkedInBen Greensmith LinkedInFollow Tony's Chocolonely on InstagramFollow Tony's Chocolonely on FacebookIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.If you find Brand Growth Heroes episodes useful, then imagine spending 12 weeks on a Mini MBA programme run by host Fiona Fitz: The Brand Growth Heroes Mini MBA 2025 powered by Alantra will be open for applications on January 6th.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

In this latest episode, we're diving into the remarkable story of Scott Davies, the visionary Welsh founder of Hilltop Honey. From an early career as a bricklayer and coal yard worker to building a £50M business (number two in the market) and designing and building his own 55,000 square foot factory, Scott's story is a testament to resilience, innovation, and an unyielding passion for bees and business!Scott takes us behind the scenes of Hilltop Honey's unlikely start and rise to success, sharing his experiences and the strategies that have helped him overcome challenges and achieve incredible growth. It's packed with inspiration for founders, dreamers, and anyone looking to turn adversity into opportunity. If you are interested in understanding what it takes to grow and lead a business of this size, then this is an episode for you.By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION. You can ask Fiona Fitz a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!Useful links:Hilltop Honey WebsiteScott Davies LinkedInInstagramFacebookAND ... if this episode inspires you to think about new ways to drive business growth, PLEASE click FOLLOW or SUBSCRIBE and leave a review. You don't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciatedPlease don't hesitate to join our Brand Growth Heroes community to keep learning from the founders of challenger brands who are thinking differently about growth: Follow us across our BGH socials: LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on theBrand Growth Heroes Mini MBA here.Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

We are thrilled to welcome back Irish entrepreneur Gary Lavin, the founder of VITHIT Drinks. VITHIT is brand that's seen incredible growth in recent years, establishing itself as a leader in the vitamin water in the UK and Ireland. With an £80 million run-rate in 2025, and multiple international markets, VITHIT is now a global player to be reckoned with.But, like so many others, the real story here lies in founder Gary's relentless journey - one that that transformed a small idea into a business that knocked global brands such as Vitamin Water from off their perch in the UK, in the space of just a few years.And Gary Lavin isn't just a guest; he's one of Fiona's oldest friends in business. He joins us to share his story of resilience, taking on industry giants, navigating new markets, and building a brand with a laser focus on innovation and grit.And if you're interested in hearing more, we've just re-released our first interview with Gary from four years ago as a companion to this episode. So, if you're listening now, consider this episode, part two of the VITHIT story! LINK PART ONE If this episode inspires you to think about new ways to drive business growth, PLEASE click FOLLOW or SUBSCRIBE and leave a review. You don't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Useful links:WebsiteGary's LinkedInVITHIT LinkedInInstagramFacebookBy the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION. You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!Please don't hesitate to join our Brand Growth Heroes community to keep learning from the founders of challenger brands who are thinking differently about growth.Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Mini MBA here.Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

VITHIT: This episode is the first in a 2-part series where we dive deep into the journey of the leading vitamin water in the UK and Ireland, through the eyes of its Irish founder, Gary Lavin. VITHIT is a brand close to my heart, because the branding was designed by my truly talented brother and best friend, Dave of Dave Fitz Design, a boutique brand design agency in Dublin. VITHIT is a great example of a winning brand that has taken it's time to learn, grow and get to a category leadership position, but where it hasn't happened over night, and there have been plenty of challenges overcome along the way.In this episode recorded a few years ago, you'll learn Gary's secrets to getting the brand to 30 million pounds in sales through his tenacity and hands-on approach, and in the next episode - which will be released straight after this one - we catch up with Gary in real time (November 2024) to find out how he's managed to hit a run-rate of £80m in global sales for 2025! 

Ever been embarrassed at the till buying condoms?! This week, Fiona Fitz is joined by Farah Kabir and Sarah Welsh, the brilliant duo behind HANX, a scaling challenger brand in the sexual wellness category.Farah and Sarah turned an awkward personal experience into a market-leading company by spotting a glaring gap in the female-focused sexual health market. They've now built a brand that, although it started in condoms, has evolved to support women throughout all stages of their lives, addressing the various ways that women's bodies change and show up at different ages.They're securing distribution in major retailers like Boots, Tesco, and Sainsbury's and are even making waves in the U.S. with Urban Outfitters.HANX is evolving beyond just being a condom brand—it's becoming a comprehensive women's health and wellness brand.So why not see how it's done in a category that might be very different from the one you operate in?  Note: Sarah was moving between locations during the recording, so you might notice video and sound quality changes throughout the episode.By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION.You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!Useful linksHANX websiteHANX LinkedInFarah Kabir LinkedInSarah Welsh LinkedInIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

We're thrilled to welcome back Fuel 10k founder Barney Mauleverer for his third appearance on Brand Growth Heroes. Barney's just wrapped up an incredible 13-year journey with Fuel 10K, and he's here to chat about the grit and patience it takes to build and sell a company. Trust us, if you're a founder facing your own hurdles, you'll want to tune in for this one!Barney's story shows that success isn't always about sprinting to the finish line. Sometimes, it's more like running a marathon. Every experience, good or bad, plays a part in the big picture. His journey is super-inspiring for founders out there, reminding us that there is something to learn from every experience - even the not-so-glamorous stuff like factory floor checks!But wait, there's more! Barney's also spilling the beans on his latest venture. He's just launched the 'FUTURE OF FOOD competition, a cool competition for entrepreneurs who are shaping what we'll be eating tomorrow (unusually, it's free to enter and attend). The final round will be held on November 26th at the stunning venue: The Royal Geographic Society - 16 finalists pitch to win in front of food industry luminaries, with an audience of entrepreneurs, investors, buyers and journalists. I'm lucky enough to be a judge on the day, so come and say hello!Thank you, Barney, for shining a light on the future of the industry/market/how we will feed ourselves. We hope you enjoy this episode and will join us on the 23rd November - register to attend here!By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION.You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!Useful links/info:Future Food Competition info hereRegister to attend hereBarney's LinkedInThe Future of Food Competition is a free, fully inclusive, not-for-profit event. Amidst significant global changes and rapidly evolving megatrends, this challenge shines a spotlight on opportunities and issues in the food industry. By encouraging debate, entrepreneurialism and innovative thinking, we seek to drive progress and positive change. We hope this event becomes a regular highlight in the calendar for everyone passionate about investing in food entrepreneurship.Here's the running order:12am – Attendees arrive and network12.45 – Doors shut13.00 – Setting the scene...Mike Berners-Lee – author of There Is No Planet B and How Bad Are Bananas & passionate expert in Carbon Footprinting.Pen Hadow – Arctic record-breaker and conservationist dedicated to protecting the seas and its wildlife.Kevin Dorren is an AI enthusiast and shifting populations specialist.14.30 - All attendees circulate the Pitch Tables15.30 - Judges preside & with a Popular Vote, and select 3 of the bestMiranda Ballard from NielsenIQ uses case study data to explain how entrepreneurial endeavour can impact big business.16.00 – 3 top finalists invited to pitch in the iconic Ondaatje Theatre + Q&A16.45 – Judges & Popular Vote (Strictly style!) Gold, Silver, Bronze are announced & prizes awarded17.00 - It's a wrap!Future Food Competition info hereIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to my Sound Engineer, Gyp Buggane,Ballagroove.comand podcast producer/content creator, Kathryn Watts,Social KEWS

In this latest episode of Brand Growth Heroes, Fiona sits down with the inspirational human being Ruby Raut, the founder and CEO of WUKA (Wake Up, Kick-Ass), to discuss her remarkable story from growing up in Nepal, where menstruation was shrouded in taboo, to creating a brand that is revolutionising the Fem Care category, and giving dignity back to girls and women every month.Ruby's background in environmental science and her passion for sustainability inspired her to create WUKA, a brand offering sustainable, leak-proof period underwear that drives positive change in the Femtech space.Ruby highlights WUKA's incredible milestones, from becoming the first period underwear brand to hit supermarket shelves in the UK to successfully campaigning to remove VAT on these essential products.She opens up about the grit and determination it took to bring her ideas to life, from cleaning toilets at the 2012 Olympics to founding a pioneering company.What we loved learning in this episodeA world-class example of how authentic business purpose can inspire true innovation and customer loyalty.Insights into the process of developing sustainable productsHow focusing on a single SKU instead of a complete range can keep things simple - for you and for your shopperPractical advice for entrepreneurs on overcoming challenges, keeping costs down, and focusing on social impact.Find out today how and why Ruby Raut is reshaping the future of period care for millions.By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION.You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!Useful linkshttps://www.linkedin.com/in/ruby-raut-49987b58/WUKA websiteIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Listen and learn from Joanna Jensen, the founder of Child's Farm!This multi-award-winning natural skincare brand was founded (like 99% of businesses born to female founders) from Joanna's own need for something that didn't exist in the category at the time: a bath time solution for her child with medically diagnosed eczema.Created in 2010, Childs Farm was the number-one brand in the category by 2019 (ahead of Johnson's Baby, Baby Dove, and Aveeno).Joanna scaled the business to £20 million and decided the time was right to source additional funding for growth, but instead sold to PZ Cussons, which owns brands Imperial Leather, St Tropez and Carex.She describes herself as a driven workaholic, but she is also a brilliant mentor and advocate of female founders and female-founded businesses. She is also an investor in some of the businesses we've had on the show, including Freya Bone Broth and Hunter and Gather (look for their episodes on the show page of your favourite podcast player)During their chat, Joanna gives us many of what Fiona calls "those £500k ‘aha' moments", including advice on margins, cash flow, when to hire and at what level, what to look for in your team, and more.Fiona's challenge - how do we all get to the point where we're clear that the solution we're offering doesn't exist out there? Then, we can enter any negotiation, whether with a buyer or an investor, and we feel just as confident as Joanna does.By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION! You can now ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know!Useful links:Childs Farm websiteChilds Farm InstagramChilds Farm FacebookEIS AssociationSeed Enterprise Investment SchemeStop It by comedian Bob NewhartIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

$500M: OLIPOP explodes the USA Soda MarketJoin us for Fiona Fitz's recent conversation with OLIPOP Co-Founder & President David Lester, recorded live at the Bread and Jam Festival.OLIPOP Co-Founders David Lester and Ben Goodwin landed on the foundational recipe for “a new kind of soda”, redefining how consumers perceived the category. OLIPOP has successfully persuaded consumers to swap out sugary, familiar favourites for healthier alternatives.In colourful cans with vintage logos and fantastic flavours, OLIPOP aims to smash its target of $500 million in sales in 2024.Listen to this episode and find out how they've done it.David reveals:The eight-year journey behind OLIPOP's rapid growth, explaining that despite its apparent surge since the 2018 launch, the company actually underwent a crucial four-year trial process beforehand.The importance of balancing taste with health benefits and the rollercoaster of emotions that comes with being a founder.We all expected this interview to be about how he and Ben grew the business. In fact, David offers candid insights on ego, vulnerability, and the true meaning of success.If you are still alive then you are succeeding.Useful links:https://drinkolipop.com/Bread and Jam FestivalIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and our social media manager/podcast producer, Kathryn Watts, Social KEWS.

Sauce Shop Secrets Unveiled: Pam & James Digva on everything from building their own factory to getting a national listing in TescoIf you're ever wondering what it takes to own and run your own manufacturing facility, then this episode is for you.Brand Growth Heroes host Fiona Fitz has been tasting packaged food and beverage products as part of her job for over 25 years. When she first tasted Sauce Shop's lime and aioli sauce at the Alantra Fast 50 dinner, she knew she had to find out how it tasted so good.So, in this latest episode, Fiona chats with Sauce Shop's founders, Pam and James Digva, who explain exactly how they make products that taste just like they weren't made in a factory at ALL.They have well over 20 years of food manufacturing experience, and there are just so many nuggets in this interview that we can't wait to share with you.We talk about building your own manufacturing facility while still staying true to the craft, as well as the importance of a dedicated team you can rely on, especially in high growth and challenging times.During the chat, Pam and James reveal their latest listing in one of the UK's largest retailers. Stay tuned until the end, as this source (sauce!!) of growth will really inspire you.Useful links:Sauce Shop® | UK Made Hot Sauce, BBQ Sauce & Ketchup | 35+ varieties(27) James Digva | LinkedIn(27) Pam Digva | LinkedInSauce Shop | FacebookSauce Shop (@sauce_shop) • Instagram photos and videos(31)Sauce Shop (@sauceshop) | TikTokIf this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review!You won't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and our social media manager, Kathryn Watts, Social KEWS.

Episode 69: Freja Foods, Founder Ed ArmitageHow to Hit a £10m Run Rate in 3 Years!In this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his award-winning, digital-first, scaling food business. With a vision to become Europe's No. 1 bone broth brand, you'll hear how husband and wife team Ed and Jess built a multi-million-pound brand in just over three years - during extremely difficult economic conditions. Investors like Harry Cain, the ex-MD of innocent smoothies Giles Brook and the ex CEO Unilever Paul Polman, have all invested in the business, find out why here!By the way, we do a quick-fire Q&A at the end, and Ed is incredibly generous with his tips on how to grow a Direct-to-Consumer (DTC) brand profitably, so make sure you stay around and don't miss these valuable nuggets.Here are the top 5 things you will learn from this episode:How Ed and Jess have built a business that turned over £1M in the first four weeks of 2024 alone!Why Harry Cain, the ex-MD of innocent smoothies Giles Brook ex CEO Unilever have all invested in the businessHow a digital-first brand allows them to avoid the gate-keepers that make business hard in retail groceryHow to overcome the challenges that most consumer brand startups face Ed's 'turnover per full-time employee' Rule of thumb' that steers you on how many people to employ I hope you enjoyed this episode and that it has helped you and your business in some way! If it has, please hit FOLLOW to subscribe and keep an eye out for the next episode, where I'll talk to another successful founder of a challenger brand who will share more valuable insights into driving growth. Your FOLLOW makes a big difference to me and to my business, thank you.Click the Follow button beside Brand Growth Heroes by finding it on your favourite podcast app here.Useful links:Freja's WebsiteFind the founders on LinkedIn: Jessica Higgins & Ed ArmitageFreja on InstagramFreja on FacebookPlease don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on social: Brand Growth Heroes on LinkedIn, Facebook, Instagram, X and TikTok.Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here.Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and my producer, Kathryn Watts, Social KEWS. ★ Support this podcast on Patreon ★