Podcasts about wh smith

Trump is upending the world once again. We go on a whistlestop tour of tariffs, woke and the far-right in our latest show.  First up, trade policy expert Dmitry Grozoubinski joins Andrew Harrison to explain why chaos is inevitable, following the new tariffs. Then into the main bulk of the episode, dinner time's over for the tofu-eating wokerati… apparently. Some say the dawn of the post-woke world is upon us, but is it really? And what does that even mean? Also, what's the state of hate in the UK? Luckily, Hope Not Hate has compiled a 140-page report detailing precisely that – and their Director of Research, Joe Mulhall, joins us in the studio to get into what's in it. And in the Extra Bit for subscribers, after more than two centuries WH Smith leaves the high street. Is anyone surprised? But is the high street really dying or is it just changing? Listen to Andrew and Dmitry's full conversation: https://linktr.ee/bunker_pod  Read The State of Hate 2025 report: https://hopenothate.org.uk/state-of-hate-2025/  We're on YouTube!: https://www.youtube.com/@ohgodwhatnow   www.patreon.com/ohgodwhatnow Presented by Dorian Lynskey with Ros Taylor, and Jonn Elledge. Producer: Chris Jones Audio production by: Tom Taylor and Robin Leeburn. Group Editor: Andrew Harrison. Managing Editor: Jacob Jarvis. OH GOD, WHAT NOW? is a Podmasters production. Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of the Self-Publishing News Podcast, Dan Holloway reports on academic publisher Taylor & Francis using AI to translate books into English, sparking backlash from translators. He also covers OpenAI's controversial Studio Ghibli–style image filter and its copyright implications and notes the end of WH Smith's presence on the UK high street as the retailer shifts focus to airport book sales. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart. They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In this latest episode, we explore the rate of marketing team restructures, debate what's next for WHSmith as the chain prepares to disappear from UK high streets and explore the value of personalisation following the return of Coca-Cola's 'Share a Coke'.

Kate Swann is Chair of Moonpig, Beijer Ref, Parques Reunidos, and IVC Evidensia and former CEO of WH Smith. Tune in to hear her thoughts on: As a CEO, where have seen boards add most value? (1:56) Are board members more valuable as individuals, or as a collective? (7:35) What boardroom archetypes are  most useful to a CEO? (8:54) What have you learnt from being a NED that would have made you a better CEO? (12:24) What can listed boards learn from  PE boards? (14:53) What's the thread that goes through your portfolio roles? (18:53)  What has been hardest for you during your CEO to chair transition? (21:57) Are there different CEO archetypes? (27:04) What have been the most challenging situations you have faced as a chair? (28:26) How do you allocate your time as a chair? (31:15) How have you dealt with acquisitions as a chair? (32:32) What is the difference between chair leadership and CEO leadership? (37:46)  What personal development are you doing to get better as a chair? (39:48) and ⚡The Lightning round ⚡(41:24)Host: Oliver Cummings Producer: Will Felton Editor: Alex Fish Music: Kate Mac Audio: Nick Kolt Email: podcast@nurole.com Web: https://www.nurole.com/nurole-podcast-enter-the-boardroom

Morse code transcription: vvv vvv Reform UK to launch local election campaign How to watch the partial solar eclipse Bournemouth murder Amie Grays killer had a rage against women I needed years of therapy over battle to change my sexuality Prevent boss leaves role after Southport attack failings Then, the phone rang BBCs Mark Lowen on being deported from Turkey Vance scolds Denmark during Greenland trip Minister threatens to override sentencing rules in two tier row WH Smith name to disappear from High Street after sale Husband shares bittersweet Paul OGrady clip filmed 20 minutes before he died

Morse code transcription: vvv vvv I thought the free market was forever then Trump came along PMs communications chief Matthew Doyle quits after nine months Kings health setback a reminder of his vulnerabilities Putin floats idea of UN led government in Ukraine WH Smith name to disappear from High Street after sale British carmakers meet government on Trump tariffs Confidential army papers found in Newcastle street Dua Lipa wins copyright lawsuit over Levitating Greenland prepares for uncomfortable visit from US vice president Trump targets anti American ideology at Smithsonian museums

Morse code transcription: vvv vvv Reform UK to launch local election campaign Husband shares bittersweet Paul OGrady clip filmed 20 minutes before he died Bournemouth murder Amie Grays killer had a rage against women Minister threatens to override sentencing rules in two tier row WH Smith name to disappear from High Street after sale Vance scolds Denmark during Greenland trip Then, the phone rang BBCs Mark Lowen on being deported from Turkey I needed years of therapy over battle to change my sexuality How to watch the partial solar eclipse Prevent boss leaves role after Southport attack failings

Morse code transcription: vvv vvv Then, the phone rang BBCs Mark Lowen on being deported from Turkey How to watch the partial solar eclipse Bournemouth murder Amie Grays killer had a rage against women I needed years of therapy over battle to change my sexuality WH Smith name to disappear from High Street after sale Prevent boss leaves role after Southport attack failings Vance scolds Denmark during Greenland trip Minister threatens to override sentencing rules in two tier row Husband shares bittersweet Paul OGrady clip filmed 20 minutes before he died Reform UK to launch local election campaign

Morse code transcription: vvv vvv Confidential army papers found in Newcastle street Greenland prepares for uncomfortable visit from US vice president PMs communications chief Matthew Doyle quits after nine months Dua Lipa wins copyright lawsuit over Levitating Trump targets anti American ideology at Smithsonian museums I thought the free market was forever then Trump came along Putin floats idea of UN led government in Ukraine British carmakers meet government on Trump tariffs WH Smith name to disappear from High Street after sale Kings health setback a reminder of his vulnerabilities

Morse code transcription: vvv vvv Dua Lipa wins copyright lawsuit over Levitating Greenland prepares for uncomfortable visit from US vice president British carmakers meet government on Trump tariffs Kings health setback a reminder of his vulnerabilities Confidential army papers found in Newcastle street Putin floats idea of UN led government in Ukraine PMs communications chief Matthew Doyle quits after nine months WH Smith name to disappear from High Street after sale Trump targets anti American ideology at Smithsonian museums I thought the free market was forever then Trump came along

Morse code transcription: vvv vvv Kings health setback a reminder of his vulnerabilities Greenland prepares for uncomfortable visit from US vice president Confidential army papers found in Newcastle street British carmakers meet government on Trump tariffs Trump targets anti American ideology at Smithsonian museums I thought the free market was forever then Trump came along Putin floats idea of UN led government in Ukraine WH Smith name to disappear from High Street after sale PMs communications chief Matthew Doyle quits after nine months Dua Lipa wins copyright lawsuit over Levitating

Morse code transcription: vvv vvv Minister threatens to override sentencing rules in two tier row I needed years of therapy over battle to change my sexuality How to watch the partial solar eclipse Prevent boss leaves role after Southport attack failings Then, the phone rang BBCs Mark Lowen on being deported from Turkey Husband shares bittersweet Paul OGrady clip filmed 20 minutes before he died Vance scolds Denmark during Greenland trip WH Smith name to disappear from High Street after sale Reform UK to launch local election campaign Bournemouth murder Amie Grays killer had a rage against women

COFFEE MOANING the PODCAST ON APPLE PODCASTS: https://podcasts.apple.com/gb/podcast/coffee-moaning/id1689250679ON SPOTIFY: https://open.spotify.com/show/3p6z4A1RbhidO0pnOGGZl2?si=IqwD7REzTwWdwsbn2gzWCg&nd=1HOW TO STAY MARRIED (SO FAR) the PODCASTON SPOTIFY: https://open.spotify.com/show/57MT4cv2c3i06ryQlIpUXc?si=1b5ed24f40c54ebaON APPLE PODCASTS: https://podcasts.apple.com/gb/podcast/how-to-stay-married-so-far/id1294257563 Hosted on Acast. See acast.com/privacy for more information.

Life balance. How do we get it and why does it feel so elusive? In this podcast episode we'll break down why it's so important to address life balance, why it feels impossible to achieve and reveal some common misconceptions. Most importantly though we'll explain why life balance doesn't actually exist and how it can make us even more stressed chasing after it! As always, we'll wrap up by giving you a four pillar holistic framework to regain control, be kinder to yourself and find more joy again.James' book The Midlife Male Handbook is now available:https://www.amazon.co.uk/Midlife-Male-Handbook-Thriving-Andropause/dp/0912106395It's also available at Waterstones & WHSmith... Please remember, if you find the show helpful or it makes you laugh, motivates and inspires you - please do like, share and rate us. We don't run ads on the podcast or for the show, because we want to keep it as enjoyable for you to listen as possible. So if you can help us spread the word, we'd be incredibly grateful.For more information about The Midlife Mentors, click the below link:https://linktr.ee/themidlifementors.comTik Tok: @themidlifementorsIG: @midlifementors

Giuseppe Baidoo is a visionary entrepreneur and the CEO and co-founder of Gusto Snacks, an award-winning brand dedicated to reducing food waste while enhancing consumer well-being. Despite securing partnerships with major retailers like Selfridges and WH Smith, his journey has come with challenges - most notably seeing his concept replicated by a major retailer. With a background in product design and a decade of experience in marketing and brand building, he has navigated the highs and lows of entrepreneurship with resilience and innovation. We dive into his story, the lessons he's learned, and the realities of protecting your ideas in the industry.Links:www.snackgusto.com   debbiewilliamspodcast.comSupport the show

In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran, Head of Global Commerce Strategy at Carrier Global, to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce.Steven shares:How Carrier reduced B2B e-commerce costs by 90% and cut implementation time from 12 months to 30 days using Shopify.The challenges of modernizing legacy systems (yes, fax orders are still a thing!) and creating seamless, touchless commerce experiences.Why aftermarket services and IoT (like Carrier's Abound platform) are driving massive growth opportunities.The secret behind Carrier's One Commerce Accelerator, a Shopify-powered solution that's transforming how they serve global customers.Practical advice for businesses looking to scale their B2B e-commerce operations, including the importance of customer obsession and composable tech stacks.Whether you're a small business or a global enterprise, this episode is packed with actionable insights to help you unlock the potential of B2B e-commerce.Listen now to learn how to future-proof your B2B strategy!(00:00) - Why B2B eCommerce is BOOMING – Insider Secrets from a $20B Climate Tech Giant! → Steven Duran (02:43) - Meet Steven Duran: Transforming B2B with Technology (05:09) - Carrier's B2B eCommerce Evolution (08:40) - Challenges and Innovations in B2B Commerce (13:27) - Leveraging Technology for Business Growth (22:00) - Advice for Small and Medium eCommerce Businesses (37:41) - Future Outlook and Customer Obsession Creators & Guests Kunle Campbell - Host Steven Duran - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the code ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.Click here to view the episode transcript. ★ Support this podcast ★

In this episode, Anthony and Stephen break down HSBC's decision to scale back parts of its investment banking business, what's driving the move and what it means for the industry. They also dive into Venture Global's troubled IPO, WH Smith's evolving retail strategy, and what Carlyle has to do with private yachts and prosecco vineyards!(00:00) What's on the docket this week(01:52) HSBC's Strategic Shift in Investment Banking(11:26) Venture Global's Troubled IPO(19:02) WH Smith's Retail Challenges and Opportunities(30:33) Carlisle's Controversial Funding in Italy Hosted on Acast. See acast.com/privacy for more information.

► Get a free share! This show is sponsored by Trading 212! To get free fractional shares worth up to 100 EUR / GBP, you can open an account with Trading 212 through this link https://www.trading212.com/Jdsfj/FTSE. Terms apply. When investing, your capital is at risk and you may get back less than invested. Past performance doesn't guarantee future results. ► Get 15% OFF Finchat.io: Huge thanks to our sponsor, FinChat.io, the best investing toolkit we've discovered! Get 15% off your subscription with code below and unlock powerful tools to analyze stocks, discover hidden gems, and build income streams. Check them out at FinChat.io! https://finchat.io/playingftse/?lmref=iQl2VQ ► Episode Notes: What was Steve W called at University? Find out on this week's PlayingFTSE Show! There's been a lot to talk about in the stock market this week. But Steve and Steve have a lot more on their minds than just the latest news from DeepSeek.  Rentokil launched an unscheduled trading update this week. Things are going fine, but there's a change in leadership in the US part of the business.   Investors reacted well to the news. But with organic revenues only growing in line with inflation, is Steve W as impressed as the rest of the market? Alexandria Real Estate's latest report showed decent growth for a REIT focused on pharmaceutical companies. But the stock fell as a result. Steve D owns this one and is considering adding to it. The thing to keep an eye on is when the current rental contracts expire.  Tesla's latest update was not good – in fact, it was the opposite of that. Despite the firm managing record deliveries, revenues fell due to heavy discounting.  Does it matter, though? With robotaxis set to launch in Austin in June (apparently) might it be the case that car sales just aren't that important to the business? A strong update from Meta has seen the share price climb. Revenues are climbing, profits are up, and the company continues to invest for future growth.  Somehow, the number of users on the company's platforms keeps increasing as well. So should investors just ignore Reality Labs burning a hole in the profits? A.G. Barr continues on its way. Widening margins mean that 5% revenue growth has translated into double digit growth in earnings per share.  Steve W has been watching this one with some interest over the last six months or so. With the stock still where it was when he first looked, is he about to buy? Rachel Reeves has announced what she plans to do with the cash the government is raising (and borrowing). The plan is to invest, but there are some common themes. One of these is collaboration with the private sector. But what do Steve and Steve think of using public money to help Manchester United expand Old Trafford? Dowlais is another Steve W stock and his takeover thesis has come true – sort of. It's the whole company that's being acquired, not just one division.  That might be even better. But what does it say about the UK if businesses from the FTSE 250 are being acquired by smaller competitors from the US? ASML has had quite the week. The stock fell after the DeepSeek news indicated that the latest chips might not be crucial when it comes to high performance LLMs. A strong earnings report has proved to be just the job, though. Strong sales from Q4 and a more positive outlook compared to a flat year has investors feeling good again.  Two bits of news from WH Smith stood out to Steve W this week. The first is it's planning on divesting its high street retail business – which is an ugly one.  The second is that the travel division is still growing reasonably well. So could there be hidden value in what looks like an unpromising FTSE 250 stock? Shares in Steve D–owned LVMH fell this week after the company's latest trading update. And Diageo investors might take note of weakness in the alcohol division. Bernard Arnault has been doing what he does best, which is getting himself around. And the CEO is an experienced operator when it comes to these machinations… Only on this week's PlayingFTSE Podcast! ► Support the show: Appreciate the show and want to offer your support? You could always buy us a coffee at: https://ko-fi.com/playingftse (All proceeds reinvested into the show and not to coffee!) There are many ways to help support the show, liking, commenting and sharing our episodes with friends! You can also check out our clothing merch store: https://playingftse.teemill.com/ We get a small cut of anything you buy which will be reinvested back into the show... ► Timestamps: 0:00 INTRO & OUR WEEKS 6:48 RENTOKIL 10:28 ALEXANDRIA REAL ESTATE 17:31 TESLA 25:07 META 31:54 AG BARR 36:10 REEVES GROWTH SPEECH 49:30 DOWLAIS 58:25 ASML 1:07:13 WH SMITH 1:15:38 LVMH ► Show Notes: What's been going on in the financial world and why should anyone care? Find out as we dive into the latest news and try to figure out what any of it means. We talk about stocks, markets, politics, and loads of other things in a way that's accessible, light-hearted and (we hope) entertaining. For the people who know nothing, by the people who know even less. Enjoy ► Wanna get in contact? Got a question for us? Drop it in the comments below or reach out to us on Twitter: https://twitter.com/playingftseshow Or on Instagram: https://www.instagram.com/playing_ftse/ ► Enquiries: Please email - playingftsepodcast@gmail(dot)com ► Disclaimer: This information is for entertainment purposes only and does not constitute financial advice. Always consult with a qualified financial professional before making any investment decisions.

Morse code transcription: vvv vvv Doomsday Clock moved closest ever to humanitys destruction Trump offers federal workers eight months pay to resign Nearly half of schools give families financial help, teachers say Twenty years since family swept away in South Uist storm tragedy WH Smith high street sales fall amid talks to sell stores Zombie knife ban wont solve crisis but there is hope, says Idris Elba Labour must make economic growth ideas work this time Drivers caught speeding at 164mph told to stop being selfish Roman Abramovich could owe UK 1bn in unpaid tax OpenAI says Chinese rivals using its work for their AI apps

This week's location weekly episode features WHSmith launching an instore retail media network, Komodo launching a travel marketing platform with TikTok & Revolut,  RaceTrac partnering with Accustore for in-house promotions & T-Mobile to acquire Vistar Media for $600M. Listen in now!

Morse code transcription: vvv vvv WH Smith high street sales fall amid talks to sell stores Doomsday Clock moved closest ever to humanitys destruction Nearly half of schools give families financial help, teachers say Twenty years since family swept away in South Uist storm tragedy OpenAI says Chinese rivals using its work for their AI apps Labour must make economic growth ideas work this time Trump offers federal workers eight months pay to resign Zombie knife ban wont solve crisis but there is hope, says Idris Elba Drivers caught speeding at 164mph told to stop being selfish Roman Abramovich could owe UK 1bn in unpaid tax

Morse code transcription: vvv vvv WH Smith high street sales fall amid talks to sell stores Drivers caught speeding at 164mph told to stop being selfish Doomsday Clock moved closest ever to humanitys destruction Labour must make economic growth ideas work this time Twenty years since family swept away in South Uist storm tragedy Roman Abramovich could owe UK 1bn in unpaid tax Trump offers federal workers eight months pay to resign Zombie knife ban wont solve crisis but there is hope, says Idris Elba Nearly half of schools give families financial help, teachers say OpenAI says Chinese rivals using its work for their AI apps

In this week's episode, Dan Coatsworth and Laura Suter discuss the recent selloff in US tech stocks, and what sparked the market turmoil [01:32]. They also look at WHSmith's potential sale of its UK business [06:27], and Diageo denying rumours about selling Guinness [09:17].  Laura looks at the frustration taxpayers are facing with HMRC's long call wait times, as some new data is released showing how hard it is to reach the taxman [12:09], while Tom Sieber looks at attending a company AGM in person at SRT Marine Systems and why investor engagement matters [16:55].   Plus, Dan interviews Chris Tennant of Fidelity Emerging Markets to explore Donald Trump's impact on emerging markets, why you might want EM exposure in your ISA or pension, and what's next for China [24:26]. 

Morse code transcription: vvv vvv Trump offers federal workers eight months pay to resign Zombie knife ban wont solve crisis but there is hope, says Idris Elba WH Smith high street sales fall amid talks to sell stores Labour must make economic growth ideas work this time Twenty years since family swept away in South Uist storm tragedy Drivers caught speeding at 164mph told to stop being selfish OpenAI says Chinese rivals using its work for their AI apps Roman Abramovich could owe UK 1bn in unpaid tax Doomsday Clock moved closest ever to humanitys destruction Nearly half of schools give families financial help, teachers say

As talks loom over whether WH Smith will sell all of its high street stores, Sean Farrington finds out what this means for the British High Street.

Morse code transcription: vvv vvv Displaced Palestinians wait for Israel to allow their return home Husband of Thai woman found dead in Yorkshire Dales detained My beauty, youre home Israeli women soldiers reunited with families WH Smith in talks to sell high street arm Rachel Reeves Why is she suddenly in a rush, asks Laura Kuenssberg New photo of kilted King released for Burns Night The French winemaker whose wines are illegal in his home country Neil Gaimans publisher cancels future works after sexual misconduct allegations Leo Ross stabbing Boy, 14, charged with Hall Green murder The Traitors finale becomes most watched live episode of series

Morse code transcription: vvv vvv WH Smith in talks to sell high street arm British Museum hit by alleged IT attack by ex worker Davos elite nod along as Trump delivers ultimatum US issues pause on foreign aid, leaked memo says The Traitors Nail biting finale brings series to dramatic end Storm owyn High winds continue as nearly a million without power Private parking firms should not regulate themselves MPs Car thief who bragged online about his gangs 4m haul jailed Six big immigration changes under Trump and their impact so far Her grandfather drove trains to Auschwitz. My great grandmother was murdered there

On today's MadTech Daily: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms 

Matt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His innovative approach includes using scorecards and AI to maximize ROI and improve team efficiency.(00:00) - Introduction to Fulfillment Center Issues (00:22) - The Importance of Scorecards (00:34) - 2025 Business Strategies (00:55) - Podcast Introduction and Guest Welcome (01:18) - Meet Matt, the Fractional CFO (03:39) - Matt's Journey to Fractional CFO (05:33) - Global Business Insights (06:36) - Team Growth and Hiring Strategies (07:41) - Client Objectives and Business Types (10:03) - The Power of Delegation (15:08) - Scorecards vs. Dashboards (22:53) - The Role of CFOs and COOs in Business Management (23:30) - Importance of Accurate Data and Simple Systems (24:48) - Case Study: Implementing Scorecards in Large Companies (26:37) - Live Demonstration: How to Use Scorecards (29:00) - The Power of Weekly Accountability Cycles (32:56) - Preparing for 2025: Maximizing ROI and Efficiency (34:27) - Leveraging AI for Business Growth (36:21) - Practical AI Use Cases for E-commerce (40:54) - Conclusion and Final Thoughts Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the code ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

Dr. Rebecca Homkes is a global high-growth strategy expert, lecturer at London Business School, and faculty member at Duke Corporate Education. With a background in economics from LSE, Rebecca advises leadership teams across industries, helping them execute breakthrough growth strategies that navigate uncertainty and deliver transformative results.(00:00) - Dr. Rebecca Homkes (01:51) - Meet Rebecca Homkes: High Growth Strategy Expert (04:52) - Understanding Breakthrough Growth (06:08) - Embracing Uncertainty as a Growth Opportunity (11:58) - Learning Velocity: The Key to Thriving (19:02) - AI and Value Creation in 2025 (23:08) - Proactive Survival Strategies (25:15) - Building a Strong Foundation for Growth (25:56) - Tracking Progress with Data Systems (26:58) - Survive Layer: Beyond the Basics (27:42) - Understanding the Reset Phase (28:22) - Reset Questions and Frameworks (31:30) - (33:19) - Setting Goals and Priorities (39:19) - Thrive: The Fun Part of Growth (43:53) - Conclusion and Farewell Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

Subscribe to our Newsletter → https://subscribe.2xecommerce.com/---In this episode of the 2X eCommerce Podcast, we dive into 15 key predictions shaping the future of eCommerce in 2025. From the rise of TikTok as a discovery and shopping engine to the increasing role of AI in Meta's advertising ecosystem, host Kunle Campbell provides actionable insights for brands to stay competitive. Emerging trends like WhatsApp commerce and Google's Gemini AI are also discussed, highlighting shifts in consumer behavior, creative strategy, and platform innovations.(00:00) - Introduction and Overview (01:08) - TikTok Predictions for 2025 (03:37) - Meta's AI Advertising Revolution (11:17) - Google's AI-Powered Search (14:08) - Amazon and Marketplaces in 2025 (15:22) - Key Takeaways and Conclusion Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday.(00:00) - Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić (01:22) - Podcast Introduction and Guest Welcome (03:05) - Marin Istvanic's Journey into Media Buying (12:00) - The Role of Creatives in Media Buying (13:47) - Effective Offer Strategies for Better Conversion (18:10) - Agency Operations and Client Management (21:45) - Testing and Scaling Ad Campaigns (27:57) - The Power of Data in Digital Marketing (28:42) - Ad Copy Strategies and Testing (29:55) - Static Images vs. Video Ads (31:53) - Creative Diversification and Client Guidance (33:14) - Optimizing Ad Performance Metrics (35:12) - Scaling and Budget Management (42:40) - Resurrecting and Adjusting Campaigns (47:18) - Preparing for Q4 and Black Friday (50:30) - Final Thoughts and Where to Find More Tips Resources Mentioned in the EpisodeInspire Brand GroupMarin Ištvanić's agency, specializing in Meta ad campaigns for eCommerce brands.Website: Inspire Digital GroupFunnel CalculatorA custom-built Google Sheets tool Marin uses to analyze drop-off points in the customer journey and optimize funnel performance.Promised to be shared with the audience via the show notes.ABO and Advantage Shopping PlusStrategies discussed for testing and scaling ad campaigns.Advantage Shopping Plus: A simplified Meta campaign type with exclusions and cost caps.Analytics ToolsTriple Whale: Used to track key ad metrics like percentage of new visits and audience breakdowns.Northbeam: Another analytics tool for tracking ad performance and audience behavior.Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.2️⃣ Address Validator↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address ValidatorAddress Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.With Address Validator, you can:Prevent delivery errors and save on reshipping costs.Enhance customer trust with faster, hassle-free deliveries.Automate address validation, freeing up time for your team to focus on growth.To learn more, visit AddressValidator.com.Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.

Interview with Nish Dubashia.Nish is a British writer and Integral thinker who studied alongside some of the world's leading research mathematicians at the University of Warwick. He is the creator of the Diamond Model, an innovative framework that integrates Bohmian physics, Integral Theory, and Eastern philosophy to reveal the fundamental patterns and relationships shaping human perception. Nish is the author of three books: Gifted, Dancing with Angels, and The Unity of Everything: A Conversation with David Bohm—two of which have appeared on best-selling lists on Amazon and WHSmith.In addition to his writing, Nish serves as a Faculty Team Member at the Center for Transformational Learning.Nish is also the co-founder of Evolving Nexus, offering spiritually-based programs focused on self-development and self-transcendence. https://integraldream.com/https://www.amazon.com/Unity-Everything-Conversation-David-Bohm-ebook/dp/B0BL6T99PY/ref=sr_1_1?dib=eyJ2IjoiMSJ9._8fwUMZLtBqguJYDakDwVg.pv65BsN8t0D1u2l376AiDe-2lTJJ1FvzwZAhOkAqEAA&dib_tag=se&qid=1733625886&refinements=p_27%3ANish+Dubashia&s=books&sr=1-1

In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Ron Shah, co-founder of Obvi, a successful collagen brand that has profitably grown to a $40 million business in just five years. Ron shares the strategic shifts from direct-to-consumer (DTC) to retail, insights on user-generated content (UGC) and community building, and the importance of lean operations. He discusses the learnings from their presence in major retailers like Walmart and emphasizes the role of micro-influencers and loyal customers in their marketing strategy. The episode offers valuable lessons on navigating the challenges of the evolving eCommerce landscape and building a profitable brand with minimal resources.(00:00) - $40M in 5 Years: The Profit-First Obvi Playbook for DTC and Retail Domination → Ronak Shah (02:50) - Ron Shah's Journey in the Supplement Industry (04:46) - Formation of Obvi and Leadership Team (07:02) - Scaling Obvi: From Startup to $40 Million (08:34) - Profitability and Lean Operations (09:10) - Leveraging Agencies and Performance Models (13:21) - Building a Strong Community and Ambassador Program (17:07) - Retail Expansion and Lessons Learned (22:37) - Customer Insights at Walmart (23:41) - Social Media Strategy for Walmart Listings (27:33) - Impact of Brand Collaborations (29:03) - The Rise of TikTok Shop (32:20) - UGC and CGC Strategies (36:21) - Content Creation and Ad Strategy (43:34) - Rapid Fire Questions (45:32) - Conclusion and Final Thoughts Resources mentioned: Insense: A platform used for sourcing creators and generating user-generated content (UGC).TikTok Shop: A growing social commerce platform that integrates shopping directly into the TikTok experience.Shopify and Shop App: Obvi uses Shopify for DTC sales and sees potential in the Shop App for social commerce innovation.SPINS and Nielsen Data: Tools for retail sales analytics, used to gather insights about performance in stores like Walmart.Books MentionedWinning Is Everything by Tim Grover: A recommended read by Ron Shah.Community ManagementObvi's Facebook Group: A 105,000-member community of loyal customers actively engaging around collagen and wellness topics.Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.2️⃣ Address Validator↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address ValidatorAddress Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.With Address Validator, you can:Prevent delivery errors and save on reshipping costs.Enhance customer trust with faster, hassle-free deliveries.Automate address validation, freeing up time for your team to focus on growth.To learn more, visit AddressValidator.com.Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.

In this conversation, Leah Brown FRSA speaks with Scarlett V Clark about her personal journey, cultural challenges, and the drive that led her to create Smart Girl Tribe. Scarlett shares her experiences of moving from Italy to England, the social difficulties she faced, and how her mother's support helped her navigate through tough times. They discuss the importance of embracing diversity, the evolution of Smart Girl Tribe and female leadership in media, and the resilience required to be a trailblazer. Scarlett offers advice for young people facing challenges, emphasising the importance of speaking up and being mindful of the media they consume.------------------------------------------Scarlett V Clark is inspiring a whole generation of young women to step into their power. A leading female empowerment expert, she is the CEO of Smart Girl Tribe, which as been lauded as the UKs topmost female empowerment organisation. Scarletts fervour to make sure that girls everywhere feel confident to achieve their goals makes her one of the best female empowerment speakers. Author of Smart Girls Handbook: How to Silence Self-Doubt, Find Your Purpose and Redefine the Impossible, Scarlett shares her personal experience as she found success and offers practical advice and tips for her readers to implement in their own lives. She is keen on helping women all over the world take control of their lives and design a life they truly love. Smart Girls Handbook was also regarded as WHSmith's book of the month and UN Women's book of the month. Host of the Smart Girl Tribe podcast, she offers her honest and raw advice on a myriad of topics to help women everywhere build a global empire or simply listen to some sisterly guidance. Scarlett is a female empowerment expert for Harvard University, an Ambassador for NSPCC and a UK delegate for the United Nations. She is also often featured in publications such as Cosmopolitan, Stylist, the Metro and the Daily Mail. Having worked with HeforShe in the presence of other female empowerment advocates like Emma Watson, Scarlett has also worked with the British Council, UN Women, the Houses of Parliament and as an Ambassador of Women for Women. Often called upon by Channel 4 to comment on womens issues, Scarlett V Clark is a seasoned speaker available to speak at a wide range of events on matters related to female empowerment. For more information contact agent@championsukplc.com. She can be found on Instagram @scarlettvclark and @smartgirltribe.

Harnessing Neuroscience and AI for eCommerce Success with Dr. A.K. PradeepIn this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neuroscience principles like the rule of threes, converting purchase pain into pleasure, and utilizing category-busting metrics to enhance consumer engagement and conversion rates. He also discusses the significance of mass personalization in advertising and practical strategies for leveraging Gen AI to resonate with consumers on a deeper level. This episode is a treasure trove of actionable insights for eCommerce operators looking to increase sales and customer loyalty.(00:00) - How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep (03:01) - Dr. Pradeep's Background and Insights (14:04) - Practical Applications of Neuroscience (20:43) - Leveraging Non-Conscious Consumer Data (26:40) - Practical Application of Non-Conscious Messaging (27:51) - The Pitfalls of Mining Social Media (28:32) - Understanding and Creating Desire (35:54) - Mass Personalization at Scale (40:57) - Integrating Non-Conscious Data into Marketing (44:33) - Leveraging Sensory.AI Solutions (46:35) - Final Thoughts and Practical Steps Resources mentioned: Sensory AI: Explore Dr. Pradeep's neuroscience-powered Gen AI platform for crafting personalized marketing strategies: sensory.aiBook: Neuro AI by Dr. A.K. Pradeep: Winning the Mind of Consumers with Neuroscience Powered Gen AI – A guide to leveraging neuroscience and AI in marketing, Available on Amazon: https://amzn.to/4eMRM7TCreators & Guests Kunle Campbell - Host Dr. A.K. Pradeep - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

In this episode of What's in Store, hosts Chris Ressa and Karly Iacono take a look into the latest headlines in retail mergers. What's happening with Amazon Fresh's comeback in the grocery sector? And what's the story behind WH Smith's ambitious expansion into U.S. airports? What are the implications of the paused Kroger-Albertson's merger, the blocked Tapestry-Capri Holdings deal, and what's on the horizon amid these deals.00:00 Thanksgiving plans and family traditions02:30 Retail Mergers: The state of the industry10:17 Amazon Fresh: Innovations in grocery retail18:15 WH Smith's Expansion into Airport Retail24:25 Conclusion and Retail RoundupAbout Retail Retold:The Retail Retold Podcast highlights community retailer stories from across the country and gives a behind-the-scenes perspective from business leaders in both retail and real estate industries. The show's episodes contain valuable insights that help solve the needs of entrepreneurs and real estate pros. Join host Chris Ressa and new guests weekly for amazing insights and thought-provoking stories.

This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists.(00:00) - How to Get Your Brand in Top Media Without PR Agencies → Gloria Chou (02:29) - Gloria Chou's Journey into PR (04:47) - The Art of Cold Pitching (06:55) - Understanding Journalists' Needs (13:06) - Crafting the Perfect Pitch (17:47) - Pitching to Different Types of Publications (22:08) - Setting Up Your PR Foundation (22:40) - The Value of PR for Founders (23:29) - Effective Time Management for PR (24:25) - Identifying the Right Journalists (26:31) - Building and Maintaining Relationships with Journalists (29:21) - Delegating PR Tasks (32:54) - Leveraging Trends and Media Types (37:36) - Final Thoughts and Resources Resources mentioned: Masterclass: www.gloriachoupr.com/masterclassFreebie: www.gloriachoupr.com/giftguideProgram: www.getfeaturedaccelerator.comCreators & Guests Kunle Campbell - Host Gloria Chou - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

Dear Wonderful Readers,I am sitting in the airport, grumpy with myself. I'm in Terminal 2 at Heathrow in London. For such a massive space, this place is oddly quiet. There's only the shuffling of footsteps and the thumping wheels of carry-on suitcases.When I go to the airport, I often feel inspired because, in the most physical sense, I am going somewhere. But I don't feel inspired today. Twelve hours into my travels, I'm incredibly jet-lagged, and I'm also stuck in a funk. I'm about to turn 30, and yes, I'm lamenting about my “writing career,” or my lack of it. A sluggish sense of dread has been hanging over me for weeks. It's the lack of momentum. I quit my full-time job almost three years ago to become an author and a writer, and things have been going okay. Recently, I even drafted my second book. But nothing sensational is happening.Perhaps I'm more worried about this than usual because I'm about to visit my family. My mother has very high expectations of me. She'll never admit it, but she wants me to be very rich and very famous. As famous and rich as possible. Not only am I neither of those things, but I am also far less rich than I would have been if I had just stayed in my boring tech job, even if I would have remained deeply, paralyzingly unhappy in the process.I remember how uplifted I used to feel when I was in this exact airport. I remember flying back to university in America and listening to the podcast How I Built This with Guy Raz, specifically the Airbnb episode. That story gave me a sense of possibility—that external pull, that demand; that someday, I could be “successful” also.So, I connect to Heathrow's WiFi with a fake name and a fake email address. I whack on the episode. I've still got three hours to kill before my flight to Derry (which will later be canceled). The podcast episode begins to play. The inflections of Guy Raz's familiar, measured voice captivate me. I am caught up in the catchy music and the suspenseful sentences. Joe Gebbia, one of the co-founders of Airbnb, speaks to me through the void,“It was not a smashing success at all…It was completely demoralizing. Like, 2008 was the worst year of my life…Because you've put so much into this thing, like, there was nothing else going on in my life except this. And to put it in front of very credible investors, the guys who had picked the Googles and PayPals and YouTubes of the world, and for them to look you square in the eyes and go, “Well, this is weird, I'm not investing in this.”This episode was recorded in 2017, about seven years ago. We now know how the story plays out, as Airbnb recently celebrated reaching 2 billion lifetime guests. Yet as I relisten to his words, the podcast episode strikes a new chord with me.I gaze drearily into the high ceiling above me, which is framed by purple and gold fairy lights and the odd wreath. I am reminded that in Airbnb's story, really smart investors and even their close family members and friends didn't see the company's potential. Not even the founders themselves understood what Airbnb was or what it was going to become at points in their own journey. I chewed on some Haribo sweets from WHSmith as an insight sank in:Even really smart people are wrong about stuff all the time.I sat up a little straighter in my hard, plastic seat, which I had found impossible to sleep on. Maybe I've been wrong these three years about how success can even happen for me. Maybe I've been approaching my life too rigidly, with too much structure. Recently, microdosing on magic mushrooms has helped me see that my solidified weekly work patterns are holding me back. My problem is that, from all the fancy schooling I've had, I was told that I'm a smart person, which has made me believe that I make smart decisions. But if I think I'm smart, well, that means that I could be just as wrong as the investors who turned down Airbnb. And I'm not just wrong about predictions of the future. I could be wrong about anything because the truth is that I have no idea what aspect of my work, if any, will lead to my success or why. I don't know what part of my work will resonate most with people. In fact, many of the pieces I write that I think are going to resonate with the most people actually don't. There is no way for me to know.  I watched this clip of an interview with Adam Grant that describes exactly this. He says,  “…the more brilliant you are, the worse you are at recognizing your own limitations.”Describing myself as brilliant is a stretch; arrogant is more like it. But what is the antidote to my arrogance? Inc magazine contributor Jessica Stillman paraphrases Grant:“What's the antidote to this kind of overconfidence that's so common among smart people? A stiff dose of humility.”Hah! Humility. Well, now that I think about it, I do have a favorite wrong prediction in mind about commercial success for you that demonstrates this. And the story of it goes like this…About ten years ago, my sister and I were home for the holidays, and she brought her friend from Cambridge University over for tea. Joscelin, her friend, was this thin, nerdy guy. He told me that he was studying music and starting to play some gigs in London. Curious, I asked him if he could share some of his music with us. I don't remember much about what he played, but all I remember is that it was ultra-modern, disjointed, and weird. As I listened to it (or tried to), I thought to myself,“This guy is not going anywhere. He should go back to studying music academically because he's never going to make it.”But then, fast-forward about a decade. A couple of months ago, I was scrolling through Instagram. I was watching an Instagram Reel of Vanity Fair when they interviewed Margot Robbie and Florence Pugh, and then…“Joscelin? What the f**k!” I said aloud to no one.Except that his name is not Joscelin anymore. His stage name is Jerskin Fendrix, and he was in the Vanity Fair video because he composed the music score for Poor Things, starring Emma Stone. So, the guy who I thought would remain a totally unsuccessful musician forever (sorry, Joscelin) has now been nominated for an Oscar for Best Original Score.The moral of this story is that I have no f*****g clue about how the world works, especially when it comes to commercial success. As I continue to listen to how the potential investors in Airbnb failed miserably, sitting in the middle of this airport, I realize something: I must embrace the fact that I can be totally wrong. I must embrace the fact that I don't have all the answers, and many of the answers that I think I have are totally wrong.  This message from “the universe” has been coming to me in more than one form. Just last week, I was walking down the street when I passed a tiny piece of paper on the pavement. I knew from its shape that it was from a fortune cookie. Not my fortune, but one that, apparently, I was meant to stumble upon. It said,“Ideas you think are absurd will lead to your success.”I took this photo of it (above). You see, no matter how smart we think we are and how great the decisions we believe we are making are, we need to leave a giant space open in our minds and our hearts. A giant space where we accept that, much like the very smart investors who turned down Airbnb, we may simply be wrong. We may even be wrong about most things. And this is a good thing if we believe it. Once you're aware of your own limitations, you can start to entertain ideas that you think will not work out. Because the truth is that neither you nor anyone else in the world knows if they will or not. Only time will tell.  So, what have you been wrong about? And what could you be wrong about right now? Leave a note in the comments.Lots of love, and enjoy your weekend!Tash

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep456/Optimizing eCommerce Shipping with ShipAccel: Insights from Gitika on Streamlining OperationsIn this episode of the 2X eCommerce podcast, host Kunle Campbell converses with Gitika from ShipAccel, a new eCommerce platform launched by Pitney Bowes. They discuss how ShipAccel addresses the unique shipping needs of small to medium businesses (SMBs) and larger enterprises by offering both user interface and API solutions to streamline label printing, manage cross-border shipping, and handle returns. Gitika explains how automation and strategic technology can reduce manual tasks, increase fulfillment speed, and lower shipping costs, ultimately improving post-purchase experiences and supporting business growth. The episode provides valuable insights into optimizing eCommerce operations through smarter automated shipping solutions.(00:00) - How to Automate and Streamline Your Shipping Processes for Growth → Gitika Jain of ShipAccel (01:42) - Welcome and Episode Overview (02:58) - Interview with Gitika: Background and Role (05:00) - Challenges in E-commerce Shipping (09:40) - Boost Your Visibility with Reviews.io (11:56) - Trends in E-commerce Shipping (17:08) - ShipAccel's Unique Solutions (25:22) - Focus on SMB and Mid-Market (26:20) - Returns and Branded Tracking (29:27) - International Shipping Challenges (34:58) - Future Plans and Conclusion Resources mentioned: ShipAccel: https://www.shipaccel.com/Pitney Bowes: https://www.pitneybowes.com/Creators & Guests Kunle Campbell - Host Gitika Jain - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownotes available on: https://2xecommerce.com/podcast/ep458/In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ian, the founder of Oceans, a platform that helps eCommerce brands outsource high-level roles like marketing, operations, and finance to top talent in Sri Lanka. They discuss the advantages of tapping into Sri Lanka's highly educated and skilled workforce, the impact of AI on outsourcing, and practical steps for integrating remote talent into a company's team. Ian shares insights from Oceans' experiences with over 300 clients, highlighting how businesses can scale efficiently while reducing costs.00:00 Introduction and Sponsor Message00:11 Discovering Sri Lanka's Talent Pool01:03 Leveraging Global Talent for eCommerce01:58 Welcome to the 2X eCommerce Podcast03:22 Ian's Journey to Founding Oceans05:22 The Opportunity in Global Talent10:29 Challenges and Solutions in Outsourcing16:18 Content Creation and Influencer Marketing20:38 Distribution Process in E-commerce20:56 Impact of AI on Talent Sourcing24:01 AI's Role in Productivity30:02 Hiring Sri Lankan Talent32:50 Managing Remote Teams37:28 Special Offers and ConclusionConnect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host Ian Myers - Guest

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep457/In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eCommerce brands. The discussion covers the importance of founder story videos, problem-solution content, and strategic use of UGC and static images to boost ad performance. Lachezar highlights the success of Loop Earplugs in catering to different customer avatars and the importance of congruency between ad creatives and landing pages. The episode also discusses AI's role in media buying and creative production, with practical tips for increasing average order value (AOV) through various strategies.00:00 The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov01:14 Effective Ad Creative Strategies02:30 Meet Lachezar: Journey into eCommerce07:35 Agency Growth and Market Positioning09:27 Innovative Ad Formats for 202410:43 Boost Your Visibility with Reviews.io15:07 Customer-Centric Advertising Techniques20:40 Crafting Compelling Video Creatives25:22 Balancing Ad Creative Types for DTC Brands26:31 Optimizing Ad Concepts and Hooks28:57 Case Study: Loop Earplugs' Marketing Strategy33:43 Understanding Your Ideal Customer Profile (ICP)38:42 The Role of AI in Media Buying and Creative Strategy48:10 Maximizing AOV with Creative Strategies50:35 Wrapping Up: Key Takeaways and Final Thoughts Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host Lachezar Voynov - Guest (00:00) - The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov (01:14) - Effective Ad Creative Strategies (02:30) - Meet Lachezar: Journey into eCommerce (07:35) - Agency Growth and Market Positioning (09:27) - Innovative Ad Formats for 2024 (10:43) - Boost Your Visibility with Reviews.io (15:07) - Customer-Centric Advertising Techniques (20:40) - Crafting Compelling Video Creatives (25:22) - Balancing Ad Creative Types for DTC Brands (26:31) - Optimizing Ad Concepts and Hooks (28:57) - Case Study: Loop Earplugs' Marketing Strategy (33:43) - Understanding Your Ideal Customer Profile (ICP) (38:42) - The Role of AI in Media Buying and Creative Strategy (48:10) - Maximizing AOV with Creative Strategies (50:35) - Wrapping Up: Key Takeaways and Final Thoughts

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep456/In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ellery, the founder of NIFT, to discuss an innovative alternative to traditional advertising platforms like Meta. They explore how NIFT offers eCommerce brands a scalable way to acquire highly engaged, high intent customers by leveraging a network of premium consumer apps to match brands with potential customers who aren't actively in the market but are interested. Through tailored gift mechanisms, NIFT allows brands to reach new audiences while collecting valuable first-party data, offering a game-changing channel for customer acquisition. Ellery shares insights into managing NIFT accounts, optimizing conversion rates, and the potential benefits for both large and emerging brands, highlighting its consistency and scalability as an acquisition channel. The conversation also touches on the challenges marketers face with traditional advertising platforms, and how NIFT's approach can provide a more efficient path to growth.00:00 How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer01:59 Meet Ellery: The Visionary Behind NIFT02:28 Ellery's Journey: From Tech Enthusiast to Marketing Innovator04:44 The Problem with Traditional Advertising05:54 Introducing NIFT: A Revolutionary Platform08:56 How NIFT Works: A Deep Dive13:15 Success Stories: Brands Thriving with NIFT16:35 Optimizing Your Marketing Strategy with NIFT18:57 NIFT's Unique Approach to Customer Engagement26:44 Scaling with NIFT: Opportunities for Emerging Brands37:05 Getting Started with NIFT: Tips and Offers42:07 Conclusion: Embrace the Future of Customer AcquisitionConnect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more 2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host Elery Pfeffer - Guest (00:00) - How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer (02:10) - Meet Ellery: The Visionary Behind NIFT (02:40) - Ellery's Journey: From Tech Enthusiast to Marketing Innovator (04:56) - The Problem with Traditional Advertising (06:05) - Introducing NIFT: A Revolutionary Platform (09:08) - How NIFT Works: A Deep Dive (11:36) - Boost Your Visibility with Reviews.io (15:50) - Success Stories: Brands Thriving with NIFT (19:10) - Optimizing Your Marketing Strategy with NIFT (21:32) - NIFT's Unique Approach to Customer Engagement (29:19) - Scaling with NIFT: Opportunities for Emerging Brands (39:40) - Getting Started with NIFT: Tips and Offers (44:42) - Conclusion: Embrace the Future of Customer Acquisition

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep455/In this episode of the 2X eCommerce podcast, host Kunle Campbell delves into operational efficiency for scalable eCommerce businesses. The discussion covers the pros and cons of warehouse fulfillment vs. third-party logistics (3PL), offering insights into choosing the right 3PL partner. The episode also explores supply chain optimization, highlighting supplier sourcing, inventory management, and diversification. Automation is emphasized, with tips on automating inventory, order management, customer service, returns, supplier databases, and shipping processes. Outsourcing non-core tasks like customer service and financial management to third-party providers is recommended to focus on growth. Overall, the episode provides actionable strategies for improving profitability and scaling sustainably.(00:00) - How to Turn Your eCommerce Operations into a Profit Center → Kunle Campbell (00:14) - Introduction (01:56) - Warehouse vs. 3PL: Choosing the Right Fulfillment Strategy (04:13) - Selecting the Perfect 3PL Partner (06:08) - Boost Your Visibility with Reviews.io (08:12) - Mastering Supply Chain Optimization (11:09) - Harnessing Automation for eCommerce Success (14:50) - Outsourcing Non-Core Tasks for Growth (15:40) - Conclusion and Key Takeaways Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep454/In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win during the critical fourth quarter. With major retailers like Amazon, Walmart, and Target launching early holiday deals, the importance of starting sales early is emphasized. The episode offers eight actionable tips on maximizing profitability: starting early and engaging VIPs, focusing on profitability through smart discounting, understanding contribution margins, switching email and SMS campaigns to holiday mode, leveraging influencer partnerships, optimizing retargeting, enhancing Google presence through reviews, and optimizing landing pages. Additionally, it highlights post-sale retention strategies to build long-term customer relationships. The episode encourages e-commerce businesses to execute a season-long strategy for Q4 and invites listeners to subscribe for more insights.00:00 Introduction to Q4 Strategies01:20 Early Engagement and VIP Strategies02:24 Balancing Profitability with Smart Discounts04:02 Understanding Contribution Margin05:45 Maximizing Email and SMS Marketing09:42 Leveraging Influencers and Retargeting13:49 Optimizing Landing Pages and Post-Sale Retention15:19 Conclusion and Final ThoughtsConnect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.Get 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host (00:00) - Introduction to Q4 Strategies (01:20) - Early Engagement and VIP Strategies (02:24) - Balancing Profitability with Smart Discounts (04:02) - Understanding Contribution Margin (05:45) - Maximizing Email and SMS Marketing (09:42) - Leveraging Influencers and Retargeting (13:49) - Optimizing Landing Pages and Post-Sale Retention (15:19) - Conclusion and Final Thoughts

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep453/S9 EP54:In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into marketing efficiency, a critical component of growing an eCommerce business sustainably. He introduces the “PROFIT Framework,” a strategic guide designed to help businesses maximize returns on their marketing investments by focusing on profitability. Kunle breaks down each aspect of the framework, including understanding your marketing efficiency ratio (MER) and contribution margin, retargeting and demand capture, demand generation optimization, and the effective use of email and SMS marketing.The PROFIT FrameworkP: P&L Impact and Marketing Efficiency RatioUnderstanding the marketing efficiency ratio (MER) and how contribution margin plays a key role in ensuring profitability.R: Retargeting and Demand CaptureStrategies for retargeting to capture warm leads at a lower cost, and the types of content that work best for demand capture.O: Optimizing Demand Generation ActivitiesKunle discusses the importance of demand generation and how UGC, influencer content, and branded videos can fuel this process.F: Frequency and Relevance in Email and SMS MarketingThe role of segmentation, frequency, and deliverability in maximizing email and SMS marketing effectiveness.I: Integration Across Channels and ToolsHow integrating data from all departments improves the efficiency and effectiveness of marketing efforts.T: Testing and Continuous ImprovementKunle highlights the importance of continuous testing, from creative formats to landing page optimizations, ensuring ongoing improvement.(00:00) - Introduction to Scaling eCommerce in 2024 (00:46) - Maximizing Marketing Efficiency with the PROFIT Framework (02:01) - Understanding the P&L Impact on Marketing Efficiency (06:38) - Retargeting and Demand Capture Strategies (07:56) - Optimizing Demand Generation Activities (11:10) - Boosting Visibility with Reviews and Ratings (13:35) - Effective Email and SMS Marketing (17:19) - Integrating Channels and Tools for Marketing (19:43) - Continuous Testing and Iteration for Success (23:24) - Conclusion and Key Takeaways Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.Get 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep451/S9 EP53:In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into the first pillar of scaling e-commerce brands: product innovation. The episode provides actionable insights on developing and refining a bestselling SKU, emphasizing the importance of market-driven product development. It covers strategies for established operators to enhance their top-performing products and advises newcomers to create minimum viable products (MVPs) to gather customer feedback. The discussion highlights the significance of understanding market demands, iterating on products, and creating a unique selling proposition (USP). Listeners are guided through creating continuous feedback loops and streamlining product lines to maintain relevance and drive growth, with real-world examples from companies like Gymshark, HiSmile, and Athletic Greens.(00:00) - Introduction to Scaling eCommerce Brands (00:17) - Deep Dive into Product Innovation (05:30) - Starting Scrappy and Gathering Data (10:22) - Refining and Testing Your Core Offering (12:58) - Leveraging Customer Reviews and Feedback (18:30) - Creating a Strong Unique Selling Proposition (USP) (22:49) - Setting Up a Continuous Feedback Loop (26:27) - Conclusion and Next Steps Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.Get 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host