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3 episodes with dschool
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About the Guests: Jeremy Utley: A notable faculty member at Stanford University's D School and author of "Idea Flow: The Only Business Metric That Matters." Jeremy is known for his research and insights into creativity, innovation, and the interplay between human cognition and technology. He has been instrumental in exploring the applications of AI in problem-solving and productivity. David McRaney: A researcher focused on the concept of genius and cognitive biases. He hosts a podcast where he explores these themes extensively, having Jeremy Utley as one of his guests in exploring the cognitive bias in people's collaboration with AI. Henrik Werdelin: Known for his exploratory insights into AI, its capabilities, and implications for the future. Henrik is an entrepreneur and author best known for co-founding Bark, as well as starting Prehype, a venture building research and development group headquartered in New York. Episode Summary: Greg continues the engaging dialogue exploring the potential and limitations of AI in enhancing human understanding and communication. Joined by his distinguished guests Jeremy Utley, David McRaney, and Henrik Werdelin, they discuss how AI could be used as a tool to facilitate better communication and understanding among individuals. The episode touches on the daily use of AI technologies like GPT, which have notably started to replace traditional search engines for some tasks. and they all explore the possibility of AI-improving interpersonal relationships by offering insights and mediating communication, questioning the biases Key Takeaways: AI as a Mediator: AI has the potential to assist in mediating conflicts and misunderstandings in human communication by functioning as a second, unbiased listener. Epiphany Generator: Using AI in daily workflows can transform it into a tool that not only provides information but also stimulates new ideas and insights. Towards Better Conversations: The episode emphasizes the importance of rethinking how we engage AI and challenges the notion that it's primarily for problem-solving rather than for facilitating understanding. Bias Acknowledgement: It's crucial to recognize our biases toward AI capabilities and to shift our perspective to appreciate AI as a tool for both interpersonal and intrapersonal dialogues. Designing for Listening: Future AI technology should intentionally be designed to foster deep listening and enhance understanding, moving beyond merely responding with solutions. Notable Quotes: "I used GPT as an epiphany generator, an elaboration encourager." "I believe that the primary limitation right now is the interface between us and the machine." "We need the Mediator app. It's not just the fingers problem." Resources: Jeremy Utley's book: "Idea Flow: The Only Business Metric That Matters" Follow Jeremy on X, Instagram, and LinkedIn Follow David on X, Instagram, and LinkedIn Follow Henrik on Instagram, and LinkedIn Affiliate links are used where appropriate. We earn from qualifying purchases, thank you for supporting Greg! Join my weekly newsletter. Learn more about my books and courses. Join The Essentialism Academy. Follow me on LinkedIn, Instagram, X, Facebook, and YouTube.
About the Guests: Jeremy Utley: A notable faculty member at Stanford University's D School and author of "Idea Flow: The Only Business Metric That Matters." Jeremy is known for his research and insights into creativity, innovation, and the interplay between human cognition and technology. He has been instrumental in exploring the applications of AI in problem-solving and productivity. David McRaney: A researcher focused on the concept of genius and cognitive biases. He hosts a podcast where he explores these themes extensively, having Jeremy Utley as one of his guests in exploring the cognitive bias in people's collaboration with AI. Henrik Werdelin: Known for his exploratory insights into AI, its capabilities, and implications for the future. Henrik is an entrepreneur and author best known for co-founding Bark, as well as starting Prehype, a venture building research and development group headquartered in New York. Episode Summary: Joined by Jeremy Utley, David McRaney, and Henrik Werdelin, the discussion takes a deep dive into how AI could act as a facilitator in human interactions, potentially bridging gaps in communication. The episode addresses the potential of AI as a tool for mutual understanding and its limitations in conveying authentic emotional connections. There is a focus on how AI can strive toward becoming a "faithful translator," aiding in better translating human thoughts and emotions into shared understanding. This interplay of AI, cognitive biases, and communication brings forth a rich conversation on the collective and individual impacts of AI on productivity and personal clarity. Key Takeaways: AI has the potential to bridge gaps in communication, acting as a "faithful translator" to help humans better understand each other. Cognitive biases and the ambiguity of language highlight the challenges AI faces in truly capturing and conveying authentic human emotions. The importance of AI lies not just in providing organized information but in facilitating deeper layers of connection and understanding. Practical applications of AI in summary and synthesis show promise, yet the depth of understanding requires further development. AI can serve as a catalyst for personal insights, yet users must actively guide it to achieve exceptional results. Notable Quotes: "As our ability to understand each other approximates zero, so does our ability to do anything else." "The medium is the message. The technology you use uses you." "AI's best use is in establishing a shared conceptual framework before we start the conversation." "It's not the utility of the communication, it is the emotional connection." "If this could be exceptional, how could it? What would I need to say for it to be truly exceptional?" Resources: Jeremy Utley's book: "Idea Flow: The Only Business Metric That Matters" Follow Jeremy on X, Instagram, and LinkedIn Follow David on X, Instagram, and LinkedIn Follow Henrik on Instagram, and LinkedIn Affiliate links are used where appropriate. We earn from qualifying purchases, thank you for supporting Greg! Join my weekly newsletter. Learn more about my books and courses. Join The Essentialism Academy. Follow me on LinkedIn, Instagram, X, Facebook, and YouTube.
This week, we talk with a team of innovation leaders from the law firm Faegre Drinker. The guests included Shawn Swearingen, Chief Innovation Officer; David Gross, Design Lab co-founder; and Ruben Gonzalez, Design Lab Director. The discussion centered around the relaunch of Faegre Drinker's Legal Design Lab in Scottsdale, Arizona, exploring its origins, evolution, and impact on legal problem-solving. The Legal Design Lab's inception traces back eight or nine years when an associate at the firm, Helen Chacon, reconnected with her Stanford Law School friend Margaret Hagan, who was pioneering the concept of legal design. Intrigued by the idea of applying design thinking—a user-focused, empathetic approach to problem-solving long used in other industries—to the legal field, the firm embarked on a deep dive into the methodology. This included David (DJ) Gross auditing courses at Stanford's D-School and team members like Kate Rozavi designing courses on visual advocacy at the University of Minnesota Law School. The relaunch and relocation of the Design Lab to Scottsdale were influenced by several factors, notably the firm's merger that expanded its geographic footprint and the practical considerations brought about by the COVID-19 pandemic. The move allowed the firm to acquire a significantly larger and more cost-effective space. With input from architects, designers, and Margaret Hagan herself, the new lab was designed to be a flexible, creative environment featuring movable furniture and an industrial aesthetic, fostering collaboration and innovation. Throughout the podcast, the team shared concrete examples of how design thinking has been instrumental in solving complex legal challenges. One such example involved simplifying a profitability tool for lawyers by using a color-coded system akin to credit score reports, making it more accessible and actionable. Another highlighted the use of tennis balls to demystify crystallography during a jury trial, showcasing how visual aids and empathetic explanations can lead to successful outcomes. These instances underscore the lab's focus on user-centric solutions and visual advocacy to enhance understanding and efficiency in legal processes. The guests also discussed the challenges of integrating design thinking within the traditional legal framework, particularly in encouraging open-mindedness and collaborative participation among lawyers and clients. They emphasized the importance of a learning mindset, active listening, and the willingness to embrace creativity and risk-taking. To further disseminate these ideas, the team mentioned an eBook available on their website, aimed at introducing legal professionals to design thinking and visual advocacy concepts. Links: Faegre Drinker Design Lab video Faegre Drinker Picks Arizona for the Next-Gen Design Lab, American Lawyer E-book – Design Thinking and Visual Advocacy for Lawyers Two Point Oh! (FREE) Innovations in Visual Advocacy – Leading the way for design thinking in law, Harvard Law School Center on the Legal Profession. Advancing Company Goals – Design sprints that unlock Innovation, Corporate Counsel. Listen on mobile platforms: Apple Podcasts | Spotify | YouTube Twitter: @gebauerm, or @glambert Email: geekinreviewpodcast@gmail.com Music: Jerry David DeCicca Transcript
What role does creativity play in navigating an unpredictable world?On this episode, I sit down with Carissa Carter and Scott Doorley, both professors at the Stanford d.school. Together, they've co-authored Assembling Tomorrow, a fascinating exploration of how design influences the future, especially amidst the rapid rise of emerging technologies like AI and synthetic biology. We discuss how design shapes the environments we live and work in and why getting it right can help people make better, safer, and more ethical choices.Our conversation dives into some intriguing concepts like “mischievous materials” and the role that design fiction plays in imagining the future. Carissa and Scott share their insights into the power of speculative fiction, demonstrating how it can help us predict and adapt to the future consequences of today's decisions. We also discuss how design often starts as fiction and evolves into real-world innovations and how emotions and make-believe play crucial roles in the creative process. Lastly, we discuss the ethical implications of design and the importance of considering all possible outcomes—positive and negative—when creating new tools or systems. The discussion is both a hopeful and realistic look at how designers, and indeed all of us, can better navigate an increasingly unpredictable world. Biography of the Guests: Carissa Carter is a designer, geoscientist, and the academic director at the Stanford d.school. She teaches design courses focused on emerging technologies, climate change, and data visualization, helping students apply design thinking to complex, real-world challenges. Carissa is passionate about exploring how design can foster creativity, ethical decision-making, and positive societal impact. Scott Doorley is the creative director at the Stanford d.school, where he oversees a wide array of projects, including books, workspaces, digital products, and initiatives aimed at shaping the future of learning and design. A designer and writer, Scott has a deep interest in how design can be used as a tool for understanding and influencing human behaviour, particularly in times of rapid technological and societal change.Together, Carissa and Scott have co-authored Assembling Tomorrow, a book that delves into how emerging technologies influence human behaviour, decision-making, and ethics. They use the power of storytelling and speculative fiction to imagine future scenarios and provoke thought on how design can guide us through an increasingly complex world.LinksCarissa's profile - https://dschool.stanford.edu/team-directory/carissa-l-carterScott's profile - https://dschool.stanford.edu/team-directory/scott-doorleyThe Stanford d School - https://dschool.stanford.edu/Assembling Tomorrow and other d School books - https://dschool.stanford.edu/booksAI-Generated Timestamp Summary[00:00:00] Introduction and welcome [00:00:33] How design shapes our environments and influences decision-making[00:01:00] Introduction to Stanford d.school and the work of Carissa and Scott [00:01:41] Overview of Assembling Tomorrow and its exploration of emerging tech[00:02:20] Ethical implications of design and the influence of emerging technologies [00:03:16] Carissa and Scott introduce themselves and their work[00:04:36] The role of ambiguity in design and navigating uncertainty[00:06:24] Emotions and make-believe in the design process [00:08:19] Importance of seeing the full impact of design decisions[00:10:07] The dynamic of young versus experienced creators in technology[00:15:35] Speculative fiction as a tool for imagining future design consequences [00:17:23] The process behind creating Assembling Tomorrow[00:22:04] Strategies for solving complex problems in an unpredictable world[00:23:14] Embracing awkwardness and aiming for imperfection in design [00:26:35] Need to adapt to more organic, unpredictable processes in design [00:33:04] Developing an ethical mindset within design education[00:36:00] Generational shift in attitudes towards ethical design[00:45:11] Visuals and illustrations as tools for engaging readers in design concepts
What if you could harness the power of design thinking to not only shape products but also the future of leadership and innovation? Join us on the Do Good to Lead Well podcast as we sit down with Carissa Carter, the brilliant designer and academic director at Stanford's D School. Carissa shares her groundbreaking insights from her latest book, "Assembling Tomorrow: A Guide to Designing a Thriving Future," diving into concepts like "runaway design" and the vital role individual agency plays in crafting a promising future. Together, we explore how everyday objects and systems are meticulously designed to integrate seamlessly, highlighting the profound influence design holds in our lives. Carissa shares why our emotions serve as a powerful navigational tool, even in places as unexpected as strip malls. Through captivating discussions, we delve into how personal feelings, especially those stirred by social media, can influence experiences and societal dynamics. The conversation becomes even more intriguing as we explore embracing awkwardness and ambiguity, learning how these experiences can lead to personal and professional growth. We close the episode by examining the dual nature of innovation—its triumphs and setbacks—and the importance of designing high-quality metrics within organizations. As we highlight the significance of balancing quantitative data with qualitative insights, we challenge listeners to rethink how organizations measure success and embrace failure as a stepping stone for growth. This episode encourages us to embrace the complexities of our evolving world with curiosity and creativity so we can design a better future together. What You'll Learn: • Embracing imperfection • Pioneering innovative leadership • The art of visualization and storytelling • The powerful role of emotions in technology • Strategies to navigate ambiguity • Fostering resilience to design a future that thrives beyond imagination Podcast Timestamps: (00:00) - Design Thinking and Positive Leadership (11:55) - Digital Feelings and Visualization (25:15) – Name your Monsters (30:55) - Embracing Ambiguity and Imperfection (38:57) – Learning from Failure (44:36) - Designing High Quality Metrics for Organizational Success More of Carissa: Carissa Carter is the Director of Teaching and Learning at Stanford's d.school, where she leads pedagogy development, oversees instructors, and shapes course offerings. As a designer and geoscientist, Carissa teaches courses on emerging technologies, climate change, and data visualization, and has authored The Secret Language of Maps (2022) and Assembling Tomorrow (2024). Her work on machine learning and blockchain has garnered design awards from Fast Company Innovation and Core 77. Carissa's career spans geosciences, design, and leadership, and her passion for maps, innovation, and visual storytelling threads through her work. LinkedIn: https://www.linkedin.com/in/carissalcarter/ Key Topics Discussed: Positive Leadership, Design Thinking, Personal Agency, Technology, Positive Relationships, Managing Emotions, Social Media, Polarization, Visualization, Storytelling, Crafting Our Future, Navigating Ambiguity, Personal Growth, Embracing Imperfection, Team Dynamics, Resilience, Adaptability, Innovation, Leveraging Failure, Using Metrics, Data-based Storytelling, Evidence-Informed Decision-Making, Inclusivity, CEO Success Mentions: Navigating Ambiguity: Creating Opportunity in a World of Unknowns by Andrea Small and Kelly Schmutte More of Do Good to Lead Well: Website: https://craigdowden.com/ LinkedIn: https://www.linkedin.com/in/craigdowden/
Carissa Carter and Scott Doorley both teach at Stanford's interdisciplinary d.school. They are also the joint authors of Assembling Tomorrow, an intriguing new book in which, using their D School experience, Carter and Doorley provide a guide to designing a thriving future. They argue that the future, in all its socioeconomic complexity, can de designed so that we can mend the mistakes of our past and shape that future for the better. For some viewers this might be a bit annoyingly Stanford in its can-do positivity and virtue signaling. But if Carter and Doorley can indeed successfully instill in their d.school students a degree of moral responsibility about designing the technological and economic future, then they will have done the rest of us a great service. Carissa Carter is a designer, a geoscientist, and the academic director at the Stanford d.school. She's the author of The Secret Language of Maps: How to Tell Visual Stories with Data (2022) and Assembling Tomorrow: A Guide to Designing a Thriving Future from the Stanford d.school (2024). Carissa teaches design courses on emerging technologies, climate change, and data visualization. Her work on designing with machine learning and blockchain has earned multiple design awards, including Fast Company Innovation and Core 77 awards.Scott Doorley is a writer, designer, and the creative director at the Stanford d.school. He has overseen everything from books to workspaces to digital products and initiatives focused on the future of learning and design. He has co-written two books: Assembling Tomorrow: A Guide to Designing a Thriving Future from the Stanford d.school (2024) and also Make Space: How to Set the Stage for Creative Collaboration (2011). His work has been featured in museums from San Jose to Helsinki and in publications such as Architecture + Urbanism and The New York Times.Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.Keen On is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe
Superpowers School Podcast - Productivity Future Of Work, Motivation, Entrepreneurs, Agile, Creative
In this episode, I sit down with Eli Woolery, a product design educator at Stanford University and host of the 'Design Better' podcast, to explore the profound impact of design thinking and human-centered design. Eli shares his journey from aspiring to be a dinosaur dentist to educating the next generation of product designers. We discuss the intricacies of design thinking, its origins at Stanford, and its critical role in addressing ambiguous challenges. Eli also provides insights into how generative AI is transforming the design process and highlights the importance of maintaining creativity in the face of advancing technology. At the end of the episode, we touch on a range of useful resources and books for budding product designers. 00:00 Introduction01:01 Curiosity as a Superpower 01:29 Eli's Background and Career 03:54 The Journey into Product Design 07:26 Understanding Human-Centered Design 09:20 Design Thinking in Action: Case Studies 14:52 The Role of AI in Design Thinking 30:21 Books and Resources for Aspiring Designers 33:02 Final ThoughtsAbout Eli WooleryElijah trained in the Product Design program at Stanford University, where he now teaches as a lecturer. He has a background in photography and filmmaking, as well as product and industrial design. He is formerly the Director of Design Education at InVision, a software design and collaboration platform.After working as a lead design engineer with Light & Motion, a vertically integrated manufacturer of consumer underwater video and photography equipment, he pursued graduate studies in marine biology at Moss Landing Marine Laboratories, and co-founded the print magazine Wetpixel Quarterly in 2007. He was a founder in the second class of Innovation Endeavor's Runway Program, a venture-backed startup accelerator backed by Eric Schmidt's fund.He also founded Out of the Deep Blue, a design consultancy, where he worked on web and mobile applications for clients like Genentech and Kaiser Permanente. As a life-long worshiper of the ocean, he loves to surf, dive, and kayak.Twitter | LinkedIn | Website⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.Paddy Dhanda (Host)Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.Contact Paddy: paddy@superpowers.schoolSubscribe to my newsletter:
Creative & Academic Director · Stanford d.school Co-authors of Assembling Tomorrow: A Guide to Designing a Thriving Future Today, someone is putting the finishing touches on a machine- learning algorithm that will change the way you relate to your family. Someone is trying to design a way to communicate with animals in their own language. Someone is cleaning up the mess someone else left behind seventy years ago yesterday. Today, someone just had an idea that will end up saving one thing while it harms another. To be a maker in this moment— to be a human today— is to collaborate with the world. It is to create and be created, to work and be worked on, to make and be made. To be human is to tinker, create, fix, care, and bring new things into the world. It is to design. You— yes, you!— might design products or policy, services or sermons, production lines or preschool programs. You might run a business, make art, or participate in passing out meals to the poor. You may write code or pour concrete, lobby for endangered species legislation or craft cocktails. Wherever you fit in, you are part of shaping the world. This is design work. – Assembling Tomorrow: A Guide to Designing a Thriving Future
Creative & Academic Director · Stanford d.school Co-authors of Assembling Tomorrow: A Guide to Designing a Thriving Future Today, someone is putting the finishing touches on a machine- learning algorithm that will change the way you relate to your family. Someone is trying to design a way to communicate with animals in their own language. Someone is cleaning up the mess someone else left behind seventy years ago yesterday. Today, someone just had an idea that will end up saving one thing while it harms another. To be a maker in this moment— to be a human today— is to collaborate with the world. It is to create and be created, to work and be worked on, to make and be made. To be human is to tinker, create, fix, care, and bring new things into the world. It is to design. You— yes, you!— might design products or policy, services or sermons, production lines or preschool programs. You might run a business, make art, or participate in passing out meals to the poor. You may write code or pour concrete, lobby for endangered species legislation or craft cocktails. Wherever you fit in, you are part of shaping the world. This is design work. – Assembling Tomorrow: A Guide to Designing a Thriving Future
Creative & Academic Director · Stanford d.school Co-authors of Assembling Tomorrow: A Guide to Designing a Thriving Future Today, someone is putting the finishing touches on a machine- learning algorithm that will change the way you relate to your family. Someone is trying to design a way to communicate with animals in their own language. Someone is cleaning up the mess someone else left behind seventy years ago yesterday. Today, someone just had an idea that will end up saving one thing while it harms another. To be a maker in this moment— to be a human today— is to collaborate with the world. It is to create and be created, to work and be worked on, to make and be made. To be human is to tinker, create, fix, care, and bring new things into the world. It is to design. You— yes, you!— might design products or policy, services or sermons, production lines or preschool programs. You might run a business, make art, or participate in passing out meals to the poor. You may write code or pour concrete, lobby for endangered species legislation or craft cocktails. Wherever you fit in, you are part of shaping the world. This is design work. – Assembling Tomorrow: A Guide to Designing a Thriving Future
The Creative Process in 10 minutes or less · Arts, Culture & Society
“Today, someone is putting the finishing touches on a machine- learning algorithm that will change the way you relate to your family. Someone is trying to design a way to communicate with animals in their own language. Someone is designing a gene that alters bacteria to turn your poop bright blue when it's time to see the doctor. Someone is cleaning up the mess someone else left behind seventy years ago yesterday. Today, someone just had an idea that will end up saving one thing while it harms another…To be a maker in this moment— to be a human today— is to collaborate with the world. It is to create and be created, to work and be worked on, to make and be made. To be human is to tinker, create, fix, care, and bring new things into the world. It is to design. You— yes, you!— might design products or policy, services or sermons, production lines or preschool programs. You might run a business, make art, or participate in passing out meals to the poor. You may write code or pour concrete, lobby for endangered species legislation or craft cocktails. Wherever you fit in, you are part of shaping the world. This is design work.”– Assembling TomorrowA Guide to Designing a Thriving FutureScott Doorley is the Creative Director at Stanford's d. school and co author of Make Space. He teaches design communication and his work has been featured in museums and architecture and urbanism and the New York Times. Carissa Carteris the Academic Director at Stanford's d. schooland author of The Secret Language of Maps. She teaches courses on emerging technologies and data visualization and received Fast Company and Core 77 awards for her work on designing with machine learning and blockchain. Together, they co authored Assembling Tomorrow: A Guide to Designing a Thriving Future.www.scottdoorley.comwww.snowflyzone.comhttps://dschool.stanford.edu/www.penguinrandomhouse.com/books/623529/assembling-tomorrow-by-scott-doorley-carissa-carter-and-stanford-dschool-illustrations-by-armando-veve/www.creativeprocess.infowww.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcast
Creative & Academic Director · Stanford d.school Co-authors of Assembling Tomorrow: A Guide to Designing a Thriving Future Today, someone is putting the finishing touches on a machine- learning algorithm that will change the way you relate to your family. Someone is trying to design a way to communicate with animals in their own language. Someone is cleaning up the mess someone else left behind seventy years ago yesterday. Today, someone just had an idea that will end up saving one thing while it harms another. To be a maker in this moment— to be a human today— is to collaborate with the world. It is to create and be created, to work and be worked on, to make and be made. To be human is to tinker, create, fix, care, and bring new things into the world. It is to design. You— yes, you!— might design products or policy, services or sermons, production lines or preschool programs. You might run a business, make art, or participate in passing out meals to the poor. You may write code or pour concrete, lobby for endangered species legislation or craft cocktails. Wherever you fit in, you are part of shaping the world. This is design work. – Assembling Tomorrow: A Guide to Designing a Thriving Future
How can we design and adapt for the uncertainties of the 21st century? How do emotions shape our decisions and the way we design the world around us?Scott Doorley is the Creative Director at Stanford's d. school and co author of Make Space. He teaches design communication and his work has been featured in museums and architecture and urbanism and the New York Times. Carissa Carter is the Academic Director at Stanford's d. school and author of The Secret Language of Maps. She teaches courses on emerging technologies and data visualization and received Fast Company and Core 77 awards for her work on designing with machine learning and blockchain. Together, they co authored Assembling Tomorrow: A Guide to Designing a Thriving Future.“Today, someone is putting the finishing touches on a machine- learning algorithm that will change the way you relate to your family. Someone is trying to design a way to communicate with animals in their own language. Someone is designing a gene that alters bacteria to turn your poop bright blue when it's time to see the doctor. Someone is cleaning up the mess someone else left behind seventy years ago yesterday. Today, someone just had an idea that will end up saving one thing while it harms another…To be a maker in this moment— to be a human today— is to collaborate with the world. It is to create and be created, to work and be worked on, to make and be made. To be human is to tinker, create, fix, care, and bring new things into the world. It is to design. You— yes, you!— might design products or policy, services or sermons, production lines or preschool programs. You might run a business, make art, or participate in passing out meals to the poor. You may write code or pour concrete, lobby for endangered species legislation or craft cocktails. Wherever you fit in, you are part of shaping the world. This is design work.”– Assembling TomorrowA Guide to Designing a Thriving Futurewww.scottdoorley.comwww.snowflyzone.comhttps://dschool.stanford.edu/www.penguinrandomhouse.com/books/623529/assembling-tomorrow-by-scott-doorley-carissa-carter-and-stanford-dschool-illustrations-by-armando-veve/www.creativeprocess.infowww.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcastImage credit: Patrick Beaudouin
How can we design and adapt for the uncertainties of the 21st century? How do emotions shape our decisions and the way we design the world around us?Scott Doorley is the Creative Director at Stanford's d. school and co author of Make Space. He teaches design communication and his work has been featured in museums and architecture and urbanism and the New York Times. Carissa Carter is the Academic Director at Stanford's d. school and author of The Secret Language of Maps. She teaches courses on emerging technologies and data visualization and received Fast Company and Core 77 awards for her work on designing with machine learning and blockchain. Together, they co authored Assembling Tomorrow: A Guide to Designing a Thriving Future.“Today, someone is putting the finishing touches on a machine- learning algorithm that will change the way you relate to your family. Someone is trying to design a way to communicate with animals in their own language. Someone is designing a gene that alters bacteria to turn your poop bright blue when it's time to see the doctor. Someone is cleaning up the mess someone else left behind seventy years ago yesterday. Today, someone just had an idea that will end up saving one thing while it harms another…To be a maker in this moment— to be a human today— is to collaborate with the world. It is to create and be created, to work and be worked on, to make and be made. To be human is to tinker, create, fix, care, and bring new things into the world. It is to design. You— yes, you!— might design products or policy, services or sermons, production lines or preschool programs. You might run a business, make art, or participate in passing out meals to the poor. You may write code or pour concrete, lobby for endangered species legislation or craft cocktails. Wherever you fit in, you are part of shaping the world. This is design work.”– Assembling TomorrowA Guide to Designing a Thriving Futurewww.scottdoorley.comwww.snowflyzone.comhttps://dschool.stanford.edu/www.penguinrandomhouse.com/books/623529/assembling-tomorrow-by-scott-doorley-carissa-carter-and-stanford-dschool-illustrations-by-armando-veve/www.creativeprocess.infowww.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcastImage credit: Patrick Beaudouin
How can we design and adapt for the uncertainties of the 21st century? How do emotions shape our decisions and the way we design the world around us?Scott Doorley is the Creative Director at Stanford's d. school and co author of Make Space. He teaches design communication and his work has been featured in museums and architecture and urbanism and the New York Times. Carissa Carter is the Academic Director at Stanford's d. school and author of The Secret Language of Maps. She teaches courses on emerging technologies and data visualization and received Fast Company and Core 77 awards for her work on designing with machine learning and blockchain. Together, they co authored Assembling Tomorrow: A Guide to Designing a Thriving Future.“Today, someone is putting the finishing touches on a machine- learning algorithm that will change the way you relate to your family. Someone is trying to design a way to communicate with animals in their own language. Someone is designing a gene that alters bacteria to turn your poop bright blue when it's time to see the doctor. Someone is cleaning up the mess someone else left behind seventy years ago yesterday. Today, someone just had an idea that will end up saving one thing while it harms another…To be a maker in this moment— to be a human today— is to collaborate with the world. It is to create and be created, to work and be worked on, to make and be made. To be human is to tinker, create, fix, care, and bring new things into the world. It is to design. You— yes, you!— might design products or policy, services or sermons, production lines or preschool programs. You might run a business, make art, or participate in passing out meals to the poor. You may write code or pour concrete, lobby for endangered species legislation or craft cocktails. Wherever you fit in, you are part of shaping the world. This is design work.”– Assembling TomorrowA Guide to Designing a Thriving Futurewww.scottdoorley.comwww.snowflyzone.comhttps://dschool.stanford.edu/www.penguinrandomhouse.com/books/623529/assembling-tomorrow-by-scott-doorley-carissa-carter-and-stanford-dschool-illustrations-by-armando-veve/www.creativeprocess.infowww.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcastImage credit: Patrick Beaudouin
How can we design and adapt for the uncertainties of the 21st century? How do emotions shape our decisions and the way we design the world around us?Scott Doorley is the Creative Director at Stanford's d. school and co author of Make Space. He teaches design communication and his work has been featured in museums and architecture and urbanism and the New York Times. Carissa Carter is the Academic Director at Stanford's d. school and author of The Secret Language of Maps. She teaches courses on emerging technologies and data visualization and received Fast Company and Core 77 awards for her work on designing with machine learning and blockchain. Together, they co authored Assembling Tomorrow: A Guide to Designing a Thriving Future.“Today, someone is putting the finishing touches on a machine- learning algorithm that will change the way you relate to your family. Someone is trying to design a way to communicate with animals in their own language. Someone is designing a gene that alters bacteria to turn your poop bright blue when it's time to see the doctor. Someone is cleaning up the mess someone else left behind seventy years ago yesterday. Today, someone just had an idea that will end up saving one thing while it harms another…To be a maker in this moment— to be a human today— is to collaborate with the world. It is to create and be created, to work and be worked on, to make and be made. To be human is to tinker, create, fix, care, and bring new things into the world. It is to design. You— yes, you!— might design products or policy, services or sermons, production lines or preschool programs. You might run a business, make art, or participate in passing out meals to the poor. You may write code or pour concrete, lobby for endangered species legislation or craft cocktails. Wherever you fit in, you are part of shaping the world. This is design work.”– Assembling TomorrowA Guide to Designing a Thriving Futurewww.scottdoorley.comwww.snowflyzone.comhttps://dschool.stanford.edu/www.penguinrandomhouse.com/books/623529/assembling-tomorrow-by-scott-doorley-carissa-carter-and-stanford-dschool-illustrations-by-armando-veve/www.creativeprocess.infowww.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcastImage credit: Patrick Beaudouin
How can educators and designers cultivate learning experiences that prepare us for a future that is constantly unfolding?In a world where the pace of technological change accelerates, what roles do emotion and creativity play in shaping our educational paradigms?Carissa Carter is a designer geoscientist and the Academic Director at the Stanford D School. Carissa guides the development of the D School's pedagogy, leads instructors, and shapes its class offerings. She is known for her expertise in emerging tech, climate change, and data visualization and has played a pivotal role in the creation of educational resources that blend design with real-world applications.Scott Dawley is a writer, designer, and the Creative Director at the Stanford D School. Scott has been instrumental in overseeing projects ranging from books to digital products focused on the future of learning and design. He co-authored “Make Space: How to Set the Stage for Creative Collaboration” and has taught numerous courses in design communication.In this episode, we delve into the heart of speculative design and its implications for education and future thinking. Carissa and Scott, co-authors of the influential book “Assembling Tomorrow,” discuss their journey of writing and their experiences at the Stanford D School. They explore how speculative design can act as a powerful tool in educational settings, allowing both educators and students to experiment with future scenarios in safe and meaningful ways.Listeners will gain insights into the process of creating a book that not only discusses future possibilities but also actively engages with these ideas through a series of speculative fiction stories. The discussion also touches on the role of emotion and creativity in shaping learning experiences that are not only informative but transformative.This conversation is not just about the theories of future learning but a profound look at how these ideas are practically applied and continuously evolved to meet the ever-changing demands of society and technology.Get in touch at hello@thelearningfuture.com; and find the transcript at our website www.thelearningfuture.com.
How can we, as educators, better harness the power of reflection to shape the future of our students and our world? In a system that often prioritizes the "right answer," how can we cultivate a culture of divergent thinking and curiosity in our classrooms? Leticia Britos Cavagnaro is an innovative educator, designer, and scientist, currently co-directing the University Innovation Fellows program at Stanford's D School. With a PhD in developmental biology from Stanford University, Leticia has dedicated her career to creating and facilitating transformative learning experiences that emphasize creativity, design, and the use of emerging technologies. Her latest book, Experiments in Reflection: How to See the Present, Reconsider the Past, and Shape the Future, explores the importance of reflective practices in both education and personal development. In this episode, Louka Parry sits down with Leticia Britos Cavagnaro to dive deep into the art of reflection and its pivotal role in education. Leticia shares insights from her extensive experience at Stanford's D School, where she has been at the forefront of developing innovative educational methodologies. Listeners will explore how reflective practices can help students and educators alike engage more deeply with their learning experiences, fostering a culture of curiosity, empathy, and lifelong learning. The conversation touches on the importance of divergent thinking and how educators can move beyond traditional, convergent models of teaching to encourage a more holistic approach to learning. Leticia also discusses the idea of using reflection not just to understand the past but to actively shape the future, offering practical experiments and strategies for educators to implement in their classrooms. Whether you're a teacher, principal, or educational innovator, this episode provides valuable insights into how to create a more dynamic, reflective, and future-focused educational environment.Get in touch at hello@thelearningfuture.com; and find the transcript at our website www.thelearningfuture.com.
Join Jessi for a deep dive into the transformative power of design thinking and how it can help solve everyday life challenges with Scott Doorley and Carissa Carter, Stanford d.school directors, and co-authors of Assembling Tomorrow. Discover how embracing constraints can ignite creative spark, how exploring diverse possibilities can lead to innovation, and why being up to date on the latest technologies is vital for sculpting your future. Join the Hello Monday community and continue the conversation with us: Subscribe to the Hello Monday newsletter Join us this week and every week for Hello Monday Office Hours, Wednesdays at 3p ET on the LinkedIn News page Join our free LinkedIn group for Hello Monday listeners
Discover the power of storytelling in business with Carissa Carter, Academic Director of Stanford's d.school. In this CXOTalk episode, Carter shares expert strategies for crafting compelling narratives, presenting data responsibly, and using prototypes to gather focused feedback. Learn how to communicate complex ideas effectively, align your stories with organizational values, and navigate the challenges of storytelling in the age of AI. Essential viewing for business leaders, marketers, and innovators looking to enhance their communication skills and drive engagement.
This special episode of the Getting Smart Podcast is a live broadcast of a conversation between Tom Vander Ark and authors from the Stanford d.school. Together they discuss four new books that speak to important aspects of this work. This conversation features Sam Seidel and Olatunde Sobomehin of Creative Hustle, Dr. Leticia Britos Cavagnaro of Experiments in Reflection, and Grace Hawthorne of Make Possibilities Happen to discuss what educators can learn and use from these books and the authors' work at the Stanford d.school and beyond. Equal parts inspiration and actionable ideas, this conversation is a great survey of meaningful works. View the full show notes here.
Grace Hawthorne presents the chapters of her intelligent guide with appealing assertiveness while a Stanford colleague delivers brief segments with equal authority and charm. Host Jo Reed and AudioFile's Michele Cobb discuss this audiobook on turning your ideas into reality. After convincing listeners that they can train their brains to think expansively, Hawthorne dives into the explicit steps one can take to get projects started and to keep the momentum going when inevitable frustrations and distractions pull one off task. The insights about promoting innovative projects and the hacks that are offered for materializing ideas are priceless. Read the full review of the audiobook on AudioFile's website. Published by Random House Audio. Discover thousands of audiobook reviews and more at AudioFile's website. This episode of Behind the Mic is brought to you by Brilliance Publishing. Revisit beloved characters and discover new original short stories. Visions of Flesh and Blood by Jennifer L. Armentrout with Rayvn Salvador is a must-add addition to the series that any fan will enjoy. Audible.com/VisionsofFleshandBlood This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/AUDIOFILE and get on your way to being your best self. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mastering the Art of Idea Generation: Insights from Stanford's D SchoolJeremy Utley is the Director of Executive Education at Stanford's d.school, author of "IDEAFLOW: The Only Business Metric That Matters," and an incredible innovator. In today's fast-paced business landscape, where creativity and innovation are paramount, Jeremy offers unique insights and strategies to supercharge the innovation process.Jeremy opened my eyes to new ways of thinking and new ways of creating. This episode was powerful. We spoke about idea generation, AI and how we can leverage it in both business and everyday life. Please share this episode with your loved ones.You can purchase your copy of IDEAFLOW here - https://www.jeremyutley.design/ideaflowCheckout Jeremy's website here - https://www.jeremyutley.designListen to the episode mentioned on Jeremy's Podcast with Ed Catmull here - https://podcasts.apple.com/nz/podcast/s3e01-wizard-of-awe-peek-behind-the-pixar-curtain/id1586707064?i=1000628222318Read the HBR study on AI here - https://hbr.org------------------------Most people are downloading this FREE guide to level up their Personal Mastery - https://www.jjlaughlin.com/offers/2wBnEQEH/checkoutIf you would like to help James continue to bring on world-class guests, please consider making a small recurring donation to cover the back end, admin and editing costs. For many years, James has dedicated countless hours to the show and would LOVE to continue bringing you global thought leaders.Thank you for your support. It is greatly appreciated.With much gratitude.Full Transcript, Quote Cards, and a Show Summary are available here:https://www.jjlaughlin.com/blog-----Website: https://www.jjlaughlin.comYouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHAFacebook: https://www.facebook.com/JamesLaughlinOfficialInstagram: https://www.instagram.com/jameslaughlinofficial/Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQLinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Support the show
Flexing your creativity muscle plays a huge role in wellness that is often overlooked. If you don't consider yourself a “creative” person, you might be surprised by what today's guest, innovation expert and Stanford professor Jeremy Utley, has to say about the discipline of imagination and how it can be used to affect your life and the world in a positive way. Jeremy Utley is one of the world's leading experts in innovation. Over the last 12 years, he served as the Director of Education at Stanford's renowned Hasso Plattner Institute of Design (aka the D School), where his courses have been experienced by nearly a million students worldwide.Jeremy advises corporate leaders on how to embed the methods and mindsets of design into their organization and works with professionals to cultivate a robust personal creative practice. As the co-host of Stanford's Masters of Creativity, he shines the spotlight on creative practice across disciplinary boundaries. On top of blogging and podcasting, he's also the general partner at Freespin Capital and co-author of IdeaFlow, which offers a proven strategy for coming up with great ideas by yourself and with your team. In this conversation, Jeremy shares how to find inspiration, how to know if an idea is “good” through scrappy experimentation, lessons for entrepreneurs from our personal experiences, and how practicing the idea quota can make magic happen. If you ever shut down your creative thinking or you thought you didn't have it within you, Jeremy's here to show you otherwise.We also cover…(02:00) Why Creativity Is Wellness & How To Open Your Mind to Creative Possibilities(28:00) Tips for Building the Discipline of Inspiration(53:00) Why Taking Action Is Key for Creative Problem Solving(01:19:00) One Simple Thing To Do To Get Started With Being CreativeResources:Click here for full show notesWebsite: jeremyutley.designRead: IdeaFlow by Jeremy UtleyTwitter: twitter.com/jeremyutleyLinkedin: linkedin.com/in/jeremyutleyPodcast: The Paint & Pipette Instagram: instagram.com/jdutley Connect with Kelly:kellyleveque.comInstagram: @bewellbykellyFacebook: www.facebook.com/bewellbykellyBe Well By Kelly is produced by Crate Media.Mentioned in this episode:Hiya Health | Get 50% off your first order at HiyaHealth.com/Kelly and give your kids the full-body nourishment they need to grow into healthy, happy adults.BWBK Protein Powder | Grass-fed protein powder OR vegan chocho protein powder with organic monk fruit has exactly what you need to make delicious, blood sugar balancing, nutrient dense smoothies—and nothing...
Newsmaker Ep. 2201 Erran Miller, H - D School Board President (10/31/23) by Radio on the Go
Episode 87 launches Confluence into a short series focusing on the mental and behavioral health programs at UM that serve key stakeholders in the community, the state and the region. School Psychology Ph.D. candidate Jenny Rotzal kicks things off, highlighting the importance of mental health support in schools in rural settings and her research on how COVID-19 has impacted both that need and related offerings.
We have a number of listener emails that we address tonight. One is about shutting down SIS during off hours in an effort to protect it from attacks, one is about the Chrome net-export exploit, and the final one is about our retrospective on the COVID Years. We talk about CISA's new tabletop exercise template and how it would be fun to treat like it D&D: School Edition. We also talk about Black Hills Information Security's "Backdoors & Breaches" card game. We also talk about how "testing season" has changed over the last 5-7 years; from when devices were shared and testing was staggered to now when you can test an entire building in a few days. Listen here (and on all major podcast platforms). Join the K12TechPro.com Community. Buy our merch!!! Absolute - Email oschmidt@absolute.com Absolute Ransomware Response Fortinet - Email fortinetpodcast@fortinet.com SomethingCool.com - X360 Cloud Solution for backing up Google Workspace Extreme Networks - Email dmayer@extremenetworks.com Provision Data Solutions Oh, and... Email us at k12techtalk@gmail.com Tweet us @k12techtalkpod Visit our LinkedIn page HERE Reddit NH CTO Clinic
In most of the podcast episodes I've made mention about or been curious as to how the lessons of my guests, from the work they do, can be transferred and imparted on children. It's a two-pronged approach: Beyond repairing what we need to as adults and building from there, how can we prepare the younger generations, providing them the right tools to make their arduous journey through life more efficient? Not easy, but more efficient. Not fewer obstacles or challenges, but smarter work and life habits to tackle them. For this episode, Katie walks me through both her career and the drivers behind her book. As a student athlete and then teacher, she recognized the power of mindset – how you're thinking about your thinking. It was one thing to teach kids what to think, quite another to teach them a mindset and approach with which to handle all of life's challenges and bullshit. I've begun this journey with my own son, working through the 100 tips Katie provides in the journal, each with its lessons, reflections, jokes, and question for parents. And it makes sense that the exercises pull the parents in. For all the lessons we try to teach our kids, most of those we can stand to relearn ourselves. Some highlights from this episode: What the true deciding factor in a coin flip really is Katie, on kids: Why are we not spending this critical time in life teaching them how to center themselves and attract more positive and change their mindset…to not be afraid of failure? Regret is harder than failure, rejection, or anything else. It's like the devil. “A U-Haul doesn't follow a hearse” Mentioned or Applicable Books: Can't Hurt Me: Master Your Mind and Defy the Odds by David Goggins Mindset: The New Psychology of Success by Carol S. Dweck, Ph.D School of Grit: Unlock Your Potential Through Purposeful Adversity by Brad Ritter (Episode 37) The MAIN QUESTION for you, which underlies my conversation with Katie, is how are you preparing your children (or yourself, for that matter) by picking when to do the hard things? Do you do them now, controlling what you can, or put them off and deal with the unknown consequences later? SHARE BELOW! Bio: Katie Wood is a thought leader, entrepreneur, and author of "A Simple Seed" journal of growth, gratitude & giggles. In 2014, she transitioned from a 10-year career in teaching special education to fully embracing entrepreneurial life. Katie speaks frequently at training events, schools and is also developing several business ventures. 'A Simple Seed' has been ranked a best-seller on Amazon, #1 in All Children's Books, #1 in Happiness Self-Help, and #5 in ALL BOOKS. The journal has been featured on The TODAY SHOW, NBC, Entrepreneur Magazine and podcasts such as "The Story Behind Her Success" with Candy O'Terry. Additionally Katie was invited to "Entrepreneurs on Fire," an award winning podcast with over 100 million listens every month and has had guests such as Tony Robbins, Seth Godin, Gary Vaynerchuk, Barbara Corcoran, and Tim Ferriss. Among her successes, Katie credits her most rewarding role as that of mom to her 4 wild and fun-loving kids and fire-wife. Learn more about Katie & A Simple Seed: · simpleseedjournal.com · https://lnkd.in/eZQZ_2mP Watch the episode on YouTube: https://lnkd.in/ey_KTZe Learn more about The Book Leads: https://lnkd.in/eFb76ck
On this episode of the Getting Smart Podcast, Tom Vander Ark is joined by repeat podcast guest Sam Seidel Director of K12 Strategy + Research at the Stanford d.school, the Hasso Plattner Institute of Design at Stanford University and Olatunde Sobomehin, CEO of StreetCode Academy to discuss their new book Creative Hustle: Blaze Your Own Path and Make Work That Matters. Links: Sam Seidel Twitter Sam Seidel LinkedIn Sam Seidel Bio Olatunde Sobomehin LinkedIn Olatunde - Praxis Labs Olatunde Sobomehin Twitter Creative Hustle: Blaze Your Own Path and Make Work That Matters HipHopGenius.org StreetCode Academy Sam Seidel on Design Thinking Sarah Stein Greenberg Podcast Design for Belonging by Dr. Susie Wise New Pathways Rep Mag High School for the Recording Arts Big Picture Learning
Jeremy Utley is the Director of Executive Education at Stanford's d.school and an Adjunct Professor at Stanford's School of Engineering. He is the co-host of the d.school's widely popular program, “Stanford's Masters of Creativity.” He is the coauthor of Ideaflow: The Only Business Metric That Matters._____Get your copy of Personal Socrates: Better Questions, Better Life Connect with Marc >>> Website | LinkedIn | Instagram | Twitter Drop a review and let me know what's resonating with you about the show!Thanks as always for listening and have the best day yet!*Behind the Human is proudly recorded in a Canadian made Loop Phone Booth*Special props
Louka reflects on the last season the "d.school Spotlight" that featured 10 insightful authors affiliated with the Hasso Platner Institute of Design at Stanford. Please revisit any these season 6 episodes that pique your interest: ‘My Favorite Failure' with Laura McBain & Ron BeGhetto Spotify - Apple‘Navigating Ambiguity' with Kelly SchmutteSpotify - Apple ‘The Secret Language of Maps' with Carissa CarterSpotify - Apple‘Drawing on Courage' with Ashish GoelSpotify - Apple‘Design for Belonging' with Susie WiseSpotify - Apple‘Changing the Conversation about School Safety' with Barry SvigalsSpotify - AppleFutures Meets Design with Lisa Kay SolomonSpotify - Apple'This is a Prototype' with Scott WitthoftSpotify - Apple'You Need A Manifesto' with Charlotte Burgess-AuburnSpotify - Apple'Creative Hustle' with Sam SeidelSpotify - AppleGiven the wrap up of season 6; season 7 of the podcast “Education Transformed” is announced which features change makers in education beginning with Dr Anantha Duraiappah.Transcription upon request - e-mail hello@thelearningfuture.com
In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.Jeremy Utley: https://www.jeremyutley.designIdeaflow: https://www.ideaflow.designStanford d.school: https://dschool.stanford.eduHow Minds Change: www.davidmcraney.com/howmindschangehomeShow Notes: www.youarenotsosmart.comNewsletter: https://davidmcraney.substack.comJeremy Utley's Twitter: https://twitter.com/jeremyutleyDavid McRaney's Twitter: https://twitter.com/davidmcraneyYANSS Twitter: https://twitter.com/notsmartblogBerkeley Alembic Event: https://www.eventbrite.com/e/how-minds-change-with-david-mcraney-tickets-443811591417
Jeremy Utley, Co-Author of Ideaflow: The Only Business Metric That Matters shares with us how the proactive practice of exercising creative muscles so that the very best ideas can rise to the surface is vital for all to focus on these days. In this thought-provoking episode, we go deep into the concept of cross-pollination and cover several other strategies to discover as we discuss the ‘dumb things' that geniuses just so happen to do to create great ideas and companies. Plus we talk about Jeremy's own career journey and his role at Stanford's d.school. Tune in and get your ideas flowing! On this episode of #TheKaraGoldinShow. Enjoying this episode of #TheKaraGoldinShow? Let me know by clicking on the links below and sending me a quick shout-out on social. Or reach out to me at karagoldin@gmail.com https://www.linkedin.com/in/karagoldin/ https://www.instagram.com/karagoldin/ https://twitter.com/karagoldin https://www.facebook.com/KaraGoldin/ Check out our website to view this episode's show notes: https://karagoldin.com/podcast/308 List of links mentioned in this episode: https://twitter.com/jeremyutley https://www.instagram.com/opco_vc/ https://www.linkedin.com/in/jeremyutley https://dschool.stanford.edu/ To learn more about Ideaflow and Jeremy Utley: https://www.ideaflow.design/
What is one problem you are dealing with in your business right now? What is one problem you are dealing with in your life right now? Well, whatever problems you are facing, this conversation with Jeremy Utley is the answer, because as he says in his new book, Ideaflow, "Every problem is an idea's problem." Today I've invited my friend Jeremy to talk about his research, his insights, developed over many years at the D School, the design school at Stanford University. He and I co-created a class designing life, essentially, and now I'm thrilled to be able to explore these new insights that he's put together to your benefit. By the end of this episode, you will have, in effect, the solution to every problem. Join my weekly newsletter at GregMcKeown.com/1mw Learn more about my books and courses at GregMcKeown.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Met heel veel plezier heb ik de opleiding hippische bedrijfskunde gedaan en een paar jaar terug mijn diploma gehaald. Het is voor veel paardenliefhebbers een leuke opleiding, omdat het echt een opleiding is waar je bedrijfskunde en een passie voor paarden kan combineren! In deze podcast praat ik samen met Tineke (docent bij Areas Dronten) en Ellis (student) over de opleiding hippische bedrijfskunde.
In this tenth and final episode of the Stanford d.school spotlight; Sam Seidel hustles up valuable guiding principles for building a network - people - practice template for creation. A clear recipe, with enlightening examples, of people who have been successful with via more ‘alternate' means, with side hustles becoming front and centre! Sam is an author of the illustrated dschool guide Creative Hustle.What is a side hustle and why are they becoming so common? How might we extract the most value and fulfilment from a side hustle? Is there a recipe, template, or examples to follow to enable a hustle of creation?ABOUT CREATIVE HUSTLESam Seidel is a human. a friend. a son. a brother. an uncle. a husband. an education nerd. a hip-hop nerd. a writer. a designer. a collaborator. sam co-directs the K12 Lab at the Stanford d.school, teaches, reads and writes books, speaks publicly, consults with foundations and organisations, builds crossword puzzles, and is a recovering sneaker fiend.A vibrant, illustrated guide to blazing a unique and fulfilling creative path, from the Stanford d.school.Humans have always been creative hustlers—problem solvers who seek to live beyond the limits suggested by society. Yet we live in a world where the place you were born, the amount of money you have, and the level of melanin in your skin indicate the precise path you are expected to follow. Too many of us silence our creativity and let our hustle calcify as we settle for the roles assigned to us.Now Olatunde Sobomehin and sam seidel, co-teachers of the Creative Hustle course at Stanford University, help you identify and navigate your own creative path that leads from your gifts—your unique combination of skills—to your goals, where you make a living doing things that matter.You'll learn about other creative hustlers, like Bryant Terry, who merged his passions for social justice and African American cuisine to become an award-winning eco-chef and cookbook author; Sian Heder, who used her desire to deeply understand herself and others to make award-winning films that add to the cultural conversation; and author/TV host Ayesha Curry, who aligns her professional and personal decisions with her core values. Taking inspiration and lessons from these creative problem-solvers and using activities from the Creative Hustle course, you will begin to see and shape your own path—and follow it to the fulfillment of your goals.Hosted by The Learning Future's very own Louka Parry, indulge your cortex in some modern thinking at the forefront of educational design with our amazing guest.Transcription upon request - e-mail hello@thelearningfuture.com
In this ninth episode of the Stanford d.school spotlight; Charlotte Burgess-Auburn conjures radical innovative thinking, a fundamentally novel and useful way of looking at design via flexible prototyping! She is author of the illustrated dschool guide You Need a Manifesto.Ever struggle with a decision? Perhaps lacked a sense of purpose or drive? Every been challenged by a dilemma? Charlotte Burgess-Auburn makes the case for personal and professional Manifestos - a foundation on which to manifest our goals, desires, or just musings we wish to introduce to reality. Charlotte's design approach to guiding schema and principles is satisfying and refreshing in a world saturated with choice and not-so-obvious decision making. Learnings here offer a concrete and infallible solution before indecision or apathy has even a chance to be considered. Charlotte Burgess-Auburn is a designer, artist, and educator. With a background in production for fine arts and theater and experience at the MIT Media Laboratory, she has been the director of community at the Stanford d.school since 2005, where she also teaches classes on the role of self-awareness in creativity and design.In You Need a Manifesto, Charlotte Burgess-Auburn, the d.school's director of community, first defines the challenges of information overload we all experience today. Then she shows how to craft a personal creed that will help you face daily tasks and roadblocks, and create more purpose in your work. Explanations and hands-on design-based exercises are based on vibrant quotes and excerpts from a curated collection of designers, artists, writers, scientists, and social activists. These quotes serve both as inspiration and material for the activities.Each chapter of the book is also preceded by a graphic manifesto by artist and master letterpress printer Rick Griffith, who created his illustrations in response to the material in each chapter, to guide and inspire you to see what you can produce for yourself.Hosted by The Learning Future's very own Louka Parry, indulge your cortex in some modern thinking at the forefront of educational design with our amazing guest.Transcription upon request - e-mail hello@thelearningfuture.com
In this eighth episode of the Stanford d.school spotlight; Scott Witthoft conjures radical innovative thinking, a fundamentally novel and useful way of looking at design via flexible prototyping! He is author of dschool guide This is a Prototype.What is a prototype, how can we approach their design and creation, and what is their utility? Scott Witthoft works as an educator, designer, and author. Drawing from his past practice of forensic structural engineering, he incorporates that expertise with current pursuits in space, furniture, and product design—teaching and speaking widely. He is the co-author of Make Space, a tool for creating collaborative environments. His work has been featured in The Design Museum and publications such as Fast Company, Architecture and Urbanism, and Metropolis. This Is a Prototype: The Curious Craft of Exploring New Ideas by Scott Witthoft and Stanford d.school.Part of the Stanford d.school's collection of creativity and design books, this guide presents practical tools, guidance and methods for creating a prototype to test an idea, which anyone can use to confidently turn the unknowns of a new idea into a learning experience. Hosted by The Learning Future's very own Louka Parry, indulge your cortex in some modern thinking at the forefront of educational design with our amazing guest.Transcription upon request - e-mail hello@thelearningfuture.com
In this seventh episode of the Stanford d.school spotlight; Lisa Kay Solomon gives a peek of the thoughts around her upcoming book about her recent innovative civics exercises with learners. Are our systems designed for short term rewards and is the design of civics and business at odds with the future? The conversation features a broad range of topics from design, futures, civics, the importance of agency to extra high-quality civics education. Futures thinking, practices, and mindsets are teachable and learnable. How might we think differently about the image of the future that we could bring to life, to be a shaper as opposed to a reactor. It might seem hard, but we can start small. Lisa Kay Solomon is a futures and design educator, author, and social entrepreneur focused on helping people develop the leadership skills to become active, compassionate agents of positive change. With nearly over 20 years of design, scenario-planning, and leadership work, Lisa's work focuses on the question: How do we help leaders and learners of all ages not just prepare for the future, but help them develop the mindsets, skillsets and practices required to shape more sustainable, inclusive, robust futures? Named to the Thinkers50 2022 Radar List, Lisa co-authored the bestselling books Moments of Impact: How to Design Strategic Conversations that Accelerate Change, and Design A Better Business: New Tools, Skills, and Mindset and Strategy for Innovation, which has been translated into over a dozen languages. Lisa created the popular LinkedIn Learning Courses Leading Like a Futurist and Redesigning How We Work for 2021, and has written extensively on helping leaders productively navigate ambiguity through teachable and learnable practices.Currently a Designer in Residence and Lecturer at Stanford University's Hasso Plattner Institute of Design, Lisa teaches a variety of futures-oriented classes, including one of the d.school's most popular courses, Inventing the Future, which exposes students to practices of applied imagination, strategic foresight, immersive world building, and creativity. Lisa's course design utilizes immersive experiences like participating in 50 year future utopia and dystopia debates on emerging technology in order to move beyond questions of “can we build it?” to "should we build it?” As one student commented after the class, “I used to think that thinking about the future was a gene intrinsic to talent, and now I think I have the skills and tools to shape it myself." In 2021, she launched The Futures Series at the Stanford d.school, which brought diverse futures thinkers from around the world to share and democratize future-shaping practices. Guests included Dr. Lonny Brooks and Ahmed Best on Afrofutures, Meredith Hutchison and Aisha Bain on Ancestral Intelligence, Leah Zaidi on WorldBuilding, Minister Faust on Science Fiction and Pro-social competitions, and Riel Miller on UNESCO's Future Literacy, among others. She also initiated experiential professional development programs such as “Afro-Rithms in Classrooms” with the National Writing Project, and workshops focused on building futures literacies such as building empathy for the future and navigating time scales and polarities.Lisa is passionate about connecting her work between boardrooms to classrooms, bringing her work with executives and leaders at multinational companies to leaders and educators in K12 schools. She recently launched a new podcast called New View EDU, co-hosted with the National Association of Independent Schools, to help school leaders shift their posture and priorities to infuse K12 education with imagination, social and emotional wellbeing, and creative agency for the future. Named one of ixDA's Women of Design 2020, Lisa is also the founder and driving force beyond Vote by Design, Building America's Teammates, and #AllVoteNoPlay, a national initiative which transforms Election Day as a day “off” from official collegiate athletic activities into a day “on” for civic engagement. Working closely with college coaches, civic educational leaders and student leaders, the experiential programs reached tens of thousands of young voters, coaches, and administrators in relevant, accessible, meaningful civic learning and action. Lisa's work in the civics arena is focused on helping next generation voters grow in their own sense of power and agency over the futures they want to inhabit. Through creating design-driven, agency-oriented programs with a bias toward changemaking action, Lisa aims to empower young people to create a more just and inclusive world.Hosted by The Learning Future's very own Louka Parry, indulge your cortex in some modern thinking at the forefront of educational design with our amazing guest.Transcription upon request - e-mail hello@thelearningfuture.com
In this sixth episode of the Stanford d.school spotlight; Barry Svigals gives a peek of the thoughts around his book Changing the Conversation about School Safety. Published as a d.school guide. Read it here: https://issuu.com/stanforddschool/docs/changingtheconversationaboutschoolsafety-k12lab.Can over-securing reduce feelings of enjoyment and senses of safety? How does might an obsession with safety present obstacles and challenges when designing learning environments and systems?Barry Svigals offers a brave and bold approach to safety in schools from a unique and close perspective of school shootings and the following decision making. After all the safest place to learn would be a reinforced concrete padded box but we could imagine a-lot would be lost in such environments.Design for our environments and systems should be a way that isn't static and involve those who best know the environment, people, and the dynamic of safety in the context of creating a learning environment that will enliven and delight students of all ages.Barry' Svigals is an artist, architect, musician, keynote speaker and thought leader, Barry Svigals is helping communities and organizations become more creative and collaborative, making places that express who they are. Trained as both an artist and an architect, he wove those two worlds together in the founding of an architecture+art firm which he led for over 30 years. Work, play, surprise, and fun are all part of the collective effort to infuse “making with meaning.” At the heart of it all is his passion to challenge his own creativity as well as the creativity of others in service of what is needed in the world. A graduate of Yale College and the Yale School of Architecture, Barry also studied sculpture at the École Nationale Supèrieure des Beaux Arts in Paris. Along the way he enjoyed another kind of education playing rock and roll in with a band that still plays today. All of that contributed to a long list of projects for diverse clients, among them major universities such as Yale, Boston College and the University of Connecticut as well as major corporations and institutions such PepsiCo and the Metropolitan Museum of Art. Residential clients included Keith Richards and Patti Hansen as well as Garry Trudeau and Jane Pauley. The firm's best known project is the Sandy Hook School in Newtown, Connecticut completed in 2016.In addition to speaking engagements, Barry is currently preparing for an exhibition of his paintings in Italy in spring 2020 and is working on a book, How We Are Matters, which will be published in late 2019.Hosted by The Learning Future's very own Louka Parry, indulge your cortex in some modern thinking at the forefront of educational design with our amazing guest.Transcription upon request - e-mail hello@thelearningfuture.com
In the last decade, a projected physician shortage drove the establishment of new medical schools across the country. Among these was the Western Michigan University Homer Stryker M.D. School of Medicine, where Dean Dr. Paula Termuhlen is working to forge an identity for the young institution. She says they've settled on “health equity” -- a vision that emphasizes teaching and practicing among the undeserved in the local community. This, she tells host Michael Carrese, doesn't just mean more people get care, but it also shores up public trust in doctors, and brings new potential populations into the medical education pipeline. “We've come to recognize that you really have to reach down into elementary school to inspire young people to continue their education,” she says. Tune in to hear about what it means to build a medical school from scratch, why communicating clearly with the public is among the great medical challenges of our time, and how the pandemic has opened up new possibilities for emerging health care professionals to shape the field for the better.
In this fifth episode of the Stanford d.school spotlight; Susie Wise, author of Design for Belonging: How to Build Inclusion and Collaboration in Your Communities clarifies the subject and discusses how she arrived at the approaches of her book. Published as a d.school guide.The feeling of belonging is a fundamental human need. It's how we know we can show up, be ourselves, and thus enables learning. From a design perspective, we need to understand the feeling of belonging - and understand how to get there. Creating opportunity for belonging to emerge.Dr. Susie Wise is a design leader with experience in the education, tech, and the social sectors. She coaches leaders in equity design and innovation practices. She teaches at the d.school at Stanford and coaches with the Mira Fellowship. Previously she founded and directed the K12 Lab at the d.school and co-created Liberatory Design.Design for Belonging provides tools that any group or organisation may use to build inclusion. These might be rituals that bring us together, spaces that keep us calm, roles that create a sense of responsibility, and systems that make us feel respected.Hosted by The Learning Future's very own Louka Parry, indulge your cortex in some modern thinking at the forefront of educational design with our amazing guest.Transcription upon request - e-mail hello@thelearningfuture.com
In the fourth instalment of the Stanford d.school spotlight; Ashish Goel, author of Drawing on Courage: Risks Worth Taking and Stands Worth Making discusses the life canvas, inspirations, insights, and sources for him to publish his most recent book. Published as a d.school guide.Ashish forms a strong case for courage, the depth of courage, which is often only granted thankful or cursory visitations, is vast and the source of a-lot of power. Courage plays a role in learning, growth and development, and allows us to live fuller lives individually and collectively. From examples of every day life to decisions in the big-tech business realms: This sources and the universality of approaches to risk; this conversation offers a great taster for the themes discussed in his most recent book and d.school guide. For example fears, values form a scaffold from which to build an action.Ashish Goel is a designer, teacher and entrepreneur. He is a former teaching fellow at the Stanford d.school where he taught classes on design thinking, digital product design and mapmaking. He is also the former head of design at Zomato (India's Doordash and Yelp rolled into one!). He is the author of a new book, Drawing on Courage: Risks Worth Taking and Stands Worth Making, part of a series of guides being published by the Stanford d.school.He advises tech companies in the art and science of product design and is drawing on his courage by building Boca, an D2C sparkling water business based in India.Hosted by The Learning Future's very own Louka Parry, indulge your cortex in some modern thinking at the forefront of educational design with our amazing guest.Transcription upon request - e-mail hello@thelearningfuture.com
In the third spotlight of the Stanford d.school guides; Carissa Carter, author of The Secret Language of Maps: How to Tell Visual Stories with Data helps us navigate the far horizons and surprisingly detailed depths of maps. Maps are biased towards any number of variables - often driven by agenda or intention of the mapmakers. Carissa acts as a cartographer of the multi-faceted fields of mapmaking - discussing the dynamic effects of our maps on our real world perception and inversely our lenses and intention on our maps, their uses, gems of wisdom, and pitfalls.For an introductory example to see our how our world can portrayed in novel often wacky maps for yourself and your students, Carissa recommends https://worldmapper.org/. Carissa Carter is the Academic Director and an Adjunct Professor at the Stanford d.school. In this role she guides the development of the d.school's pedagogy, leads its instructors, and shapes its class offering. She teaches courses on the intersection of data and design, designing with emerging technologies, and design for climate change. Carissa was one of the co-leaders of Stanford 2025, a multi-year d.school project that envisioned the future of higher education. Her work on designing with machine learning and blockchain has earned multiple design accolades, including Fast Company Innovation and Core77 Design Awards. Carissa's first career was in the geosciences. As a geomorphologist she studied subglacial deposits, slot canyon incision, and bedforms and cross-bedding. She continues to pursue projects at the crossover between design and science. Maps, and the experiences they create, are a consistent thread in her work. Her book, The Secret Language of Maps: How to Tell Visual Stories with Data is forthcoming in April 2022. Carissa holds a B.A. in Geoscience from Williams College, an M.S. in Earth Science from U.C. Santa Cruz, and an M.S. Engineering–Product Design from Stanford University. She's taken a photo at 6:06pm every day, for more than a decade.Hosted by The Learning Future's very own Louka Parry, indulge your cortex in some modern thinking at the forefront of educational design with our amazing guest.Transcription upon request - e-mail hello@thelearningfuture.com
In this second instalment of the Stanford d.school spotlight; Kelly Schmutte, co-author of Navigating Ambiguity: Creating Opportunity in a World of Unknowns (alongside Andrea Small, illustrated by Reina Takahashi) shares ideas about confidently approaching ambiguity and ambiguous situations with confident curiosity. She discusses how ambiguity should be seen as an asset, it enables freedom of outcome, a malleability of approach that allows for creative learning and action.Kelly Schmutte is a designer, educator, and entrepreneur. At the d.school she designs learning experiences with lasting impact, reimagining the future of higher education (Stanford 2025), creating life tools for high schoolers, and building out the Navigating Ambiguity curriculum. Kelly teaches core d.school classes alongside d.school founder David Kelley. She and her ballet shoe start-up, PerfectFit Pointe, were featured in theNew York Times.Hosted by The Learning Future's very own Louka Parry, indulge your cortex in some modern thinking at the forefront of educational design with our amazing guest.Transcription upon request - e-mail hello@thelearningfuture.com
Learn how to resonate with your audience to make long-lasting impact that will turn them from prospects to long-term clients Find out what channels you should focus more on instead of playing the game against the big competitors Understand why creativity plays an important role in your place against competitors in the market Resources/Links: To get more FREE money-making marketing advice, click here: Scrappyafsolutions.com/resources Summary Have you been trying to compete for your place in the market but end up being pushed down by those big companies? What should you really work out on– is it increasing your ads, trying out new strategies or, something just as simple as, igniting your creativity? Are you ready to learn how you capture more market shares without the stress, struggle and worry? Colton Briner has spent his entire career where the rubber meets the road between product development and branding on the one side and marketing and sales on the other side. This experience has enabled him to combine strong strategies with creative execution to help companies grow fast while spending less. In this episode, Colton talks about the hidden gems when competing with the top companies in your market– from analyzing these companies at a micro perspective to what should you be focusing instead to outshine them and resonate with your clients. Check out these episode highlights: 02:30 – Colton's ideal client: I work generally with early-to-mid stage B2B companies in complex enterprise selling contexts, right, that typically have high ticket items. Their solutions, cost, or average contract value is five figures and above. 03:10 – The problem he helps solve: Small players struggle to capture market share from the deep-pocketed industry incumbents, right? Those guys have big budgets because those companies have a lot of revenues. 04:02 – The symptoms of the problem: Well, you're certainly getting like the “Who are you? Who are you guys? We've never heard of you.” You don't find that people are immediately resonating. They're not connecting with you on an emotional basis. 04:56 – Clients' common mistakes before consulting Colton: Well, number one, and first and foremost, right, they are playing the same game as the big competitors are. They have let the big competitors basically set the rules. They're not creating their own path, right? 06:47 – Colton's Valuable Free Action (VFA): Well, I think you actually set it in summary for the last answer, which is created is going to win, right? No B2B sector on the planet is 1/10 as creatively competitive as any B2C sector that exists on the planet, right? 08:02 – Colton's Valuable Free Resource (VFR): To get more FREE money-making marketing advice, click here: Scrappyafsolutions.com/resources 08:36 – Q: What does it look like to look different and be creative? A: Like if you're going to, for example, a conference and everybody else is in business suits? Well dress your team up as the Game of Thrones characters, right? Tweetable Takeaways from this Episode: “A thimble of creativity is basically all it takes to just blow away the competition in a B2B market.” -Colton BrinerClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the Sunshine Coast in Australia, joined today by Colton Briner. Colton, good day from Down Under. Sir, a very warm welcome. Where are you hanging out? Colton Briner 00:21 Oh, good day to you as well. I'm in Northern California, wine country. Tom Poland 00:26 Oh, a little birdie told me you're off to wine country in the south of Australia, and Adelaide, later in the year. Colton Briner 00:34 Yeah, that's right! Heading there in September. Looking forward to it! Tom Poland 00:36 Bring lots of those nice fat US dollars, please. Because we can use a boost our wine economy here in Australia! Colton Briner 00:44 Happy to do it. Yes. Tom Poland 00:46 Check in extra baggage on the way back because you'll be taking back some beautiful bottles of Australian red wine. I'm sure. Colton Briner 00:52 I look forward to it! Tom Poland 00:54 So, in addition to being the son of a vineyard owner, Colton is- he spent his entire career in between the sampling wine, really, where the rubber? This is not on his bio, by the way. But where the rubber meets the road between product development and branding on the one side and marketing and sales on the other side. Now, folks, if you don't know, there's normally a solid brick wall between the two. You got the folks doing product development, maybe branding, etc. Then you got the people to try to sell the stuff and they're often going, “It's your fault. We're not selling!” No, no, it's your fault. So that combination of experience is, if it's not unique, it's certainly very rare. And it's really enabled him to combine strong strategies, which is missing in so many different businesses trying to grow their business– strong strategies with creative execution, which is what gets you the cuts through. So, one without the other is almost impotent. But Colton has this ability to match the two together. So, this is, as we say in Australia, fair dinkum, and it's effective. So, you can use that when you come down here, Colton, fair dinkum Colton Briner 02:07 You've already given me a totally revised version of my bio, Tom. Thank you! Tom Poland 02:12 You're very welcome! Royalties checks will be in the mail, I'm sure. So, our title here is, “How to Capture More Market Share for Less Money”. And don't we all want that? So, Colton, our seven minutes is going to start now. Sir, question number one, who is your ideal client? Colton Briner 02:30 I work generally with early-to-mid stage B2B companies in complex enterprise selling contexts, right, that typically have high ticket items. Their solutions, cost, or average contract value is five figures and above. They have long sales cycles that they're dealing with. And they really aim for engagement-based, like, relationship selling is where they're at. Tom Poland 02:53 And this is a complex sales or marketing challenge, isn't it? Where you've got low leads, high costs, and potentially multiple decision-makers. Colton Briner 03:00 And the client journey is substantial. Tom Poland 03:03 The client journey is substantial. Thank you for that! Six and a half minutes left. Question number two, tell us more about the problem you solve? Colton Briner 03:10 Well, this is really common, right? Small players struggle to capture market share from the deep-pocketed industry incumbents, right? Those guys have big budgets because those companies have a lot of revenues. And larger competitors are basically just using the brute force of dollars to create their own brand visibility. And they're out there buying perceived trust, right? So that's really the challenge that young companies are dealing with– how do you penetrate that kind of brute force? Tom Poland 03:39 Absolutely. How do you? It's not just an incumbent, it's a Goliath of an incumbent. So, question three, five and a half minutes left. How would you describe the typical symptoms that someone listening to this, if they were potentially an ideal client of yours, what's happening in their business right now? What's going on where they go, “That's a heads up that I need to find out more about what Colton does”? Colton Briner 04:02 Well, you're certainly getting like the “Who are you? Who are you guys? We've never heard of you.” You don't find that people are immediately resonating. They're not connecting with you on an emotional basis. They're not connecting with you on a trust basis. You're not standing out. If you market at conferences, you just are off in the corner so people don't notice you. If you're in the major advertising channels, again, you're just being totally crushed and dominated. You know, if that's your sense of how your marketing is going, then those symptoms are signs that that's exactly the problem I can solve for you. Tom Poland 04:31 I guess they're going to feel some frustration with being confident. They've probably got a product or service which is going to knock the socks off their competitor. They're the world's best-kept secret. Question number four, we've got four and a half minutes left, so a bucketload of time. What are some of the common mistakes you hear about that your ideal clients made before they find your solution? Colton Briner 04:56 Sure. Well, number one, and first and foremost, right, they are playing the same game as the big competitors are. They have let the big competitors basically set the rules. They're not creating their own path, right? So, I would say you really want to figure out, rather than, “How do I do the low budget version of the same game that everyone else is playing? How do I use strategy and creativity to do something different in a more meaningful way than what everybody else is doing?” Because if you let the big boys set the rules of the game, you're going to lose until you bootstrap your way to the same kind of budgets that they have, which is, you know, it's a huge problem. So, I mean, let's pay attention to what channels they're not in, and what ways they're not leveraging personality. And again, you know, the big companies have a challenge in expressing meaningfully significant personality, even controversial views, because they're very risk-averse. And that creates- it actually gives the little guys who can take advantage of that opportunity, a clear path to outflanking, out navigating, and out marketing those same competitors with much less money. Tom Poland 06:02 Right! Then, so instead of just spending a bucketload of money, which is easy to do, if you've got it- Colton Briner 06:08 Yep! Tom Poland 06:09 A creative idea could actually circumnavigate the opposition. Thank you for that. There's a heck of a lot of wisdom in that, folks! To unpack that would possibly take a one-week seminar. But, you know, I would really encourage you to rewind and listen to that because that's a strategic insight into how the big competitors, not at their own game, but by playing the game the way they can't play it. Colton Briner 06:36 That's right! Tom Poland 06:37 So, let's go, two and a half minutes left, number five, a top tip, please. A valuable free action someone listening to this could take. Not going to solve the whole problem, but it might take them a step in the right direction? Colton Briner 06:47 Well, I think you actually set it in summary for the last answer, which is creativity is going to win, right? No B2B sector on the planet is 1/10 as creatively competitive as any B2C sector that exists on the planet, right? A thimble of creativity is basically all it takes to just blow away the competition in a B2B market. So, I'm going to do suggest building the creative capacities of your teams. There are tons of books out there, if you want to bring in somebody who can do like a creativity-building seminar, I know a guy. Or there are two books that I highly recommend. This one is called, A Technique for Producing Ideas. It's a 70-year-old book that you can read, not even on a flight, you can read this while taxiing for a flight. And then another book from Stanford's D School. This one is called, Creative Acts for Curious People. If you want to build the creative capacities of your teams, including your marketing team, check out those two resources. Tom Poland 07:42 Thanks for that! I'll add a third one, Thinking for a Living. If you can get it, it's by Joey Reiman. Thinking for a Living is one of my all-time favorite books. Thanks for that, sir! And question number six, we've got 75 seconds left, one valuable free resource, where can people go to find out more about your work? Colton Briner 08:02 Well, I have many and you can find them all in the same place. Scrappyafsolutions.com/resources. Scrappyafsolutions.com. And the Resources page, I think, only one or two of them actually require you know, any kind of email entry. The rest of them are there for you to download and use as you like. Tom Poland 08:19 Thank you, sir! Dare I ask what AF stands for? Colton Briner 08:23 I don't know. Well, if this is a family show, maybe we can't explain that. But it is, as you may suspect. Tom Poland 08:29 Scrappy as? All right. Thank you! 30 seconds left. What's the one question I should have asked you but didn't? Colton Briner 08:36 Maybe what does it look like to look different and be creative? Like if you're going to, for example, a conference and everybody else is in business suits? Well dress your team up as the Game of Thrones characters, right? Everybody's- Yeah, everybody's throwing big expensive parties. Take your clients to a wagyu steak tasting. I mean, these are the things that really create a different experience that helps you to capture market share from incumbents. Tom Poland 09:01 Colton, thanks so much for your time. Colton Briner 09:04 A delight! Thank you. Tom Poland 09:06 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.
The first feature of the Stanford d.school spotlight has Laura McBain and Dr Ronald Beghetto, authors of My Favorite Failure. They share ideas about consciously engineering learning and experience with uncertainty and surprise as an ingredient. Perhaps we are too rigorously over-engineering education and human experience to the point of unnatural predictability? Ronald and Laura discuss how they believe there can be good in risks and unplanned experiences, and how we might form healthy and beneficial relationships with failure as a way to build resilience and better inform pedagogy and practice.Hosted by The Learning Future's very own Louka Parry, indulge your cortex in some modern thinking at the forefront of educational design with our two amazing guests: Laura McBain (@laura_mcbain) is a designer, educator and serves as co-managing director of the Stanford d.school and the co-director of the K12 Lab. Her work focuses on how human-centered design can be used to provide equitable and innovative educational experiences that will help all students thrive in a changing world. In this role she leads design challenges in education, designs new learning experiences for educators and serves as an adjunct professor at Stanford University. She is the author of My Favorite Failure: How Setbacks Can Lead to Learning and Growth which provides insights and narratives into how you can create the conditions to take risks and experience failure together. Prior to the d.school, Laura worked for 15 years at High Tech High serving as the Director of External Relations, principal of two school sites and a founding teacher. She has taught middle and high school students in both charter comprehensive schools. Laura has a Bachelors from Miami University-Oxford, Ohio and a Masters from the Harvard Graduate School of Education. Dr Beghetto is an internationally recognized expert on creative thought and action in educational settings. He holds the Pinnacle West Presidential Chair and serves as a Professor in the Mary Lou Fulton Teachers College at Arizona State University. Dr. Beghetto is the Editor for the Journal of Creative Behavior, Editor for Review of Research in Education, Series Editor for Creative Theory and Action in Education (Springer Books), and has served as a creativity advisor for LEGO Foundation and the Cartoon Network.He is also a Fellow of the American Psychological Association, the Society for the Psychology of Aesthetics, Creativity and the Arts (Div. 10, APA), and the International Society for the Study of Creativity and Innovation (ISSCI). He is the 2018 recipient of the Rudolf Arnheim Award for Outstanding Achievement in the Psychology of Aesthetics, Creativity and the Arts and 2008 recipient of Daniel E. Berlyne Award from Div. 10 of the American Psychological Association. Dr Beghetto has received recognition and numerous awards for excellence in teaching, including the University of Oregon 's highest teaching award for early career faculty (2006 Ersted Crystal Apple Award), the 2015 ALD Faculty of the Year Award at the University of Connecticut, and the Provost's Recognition for Excellence in Teaching (University of Connecticut).His prior appointments include Professor of Educational Psychology, Director of UCONN's Innovation House, and Graduate Program Coordinator for the Cognition, Instruction, Learning, & Technology Program in the Neag School of Education at the University of Connecticut. He also previously served as the College of Education's Associate Dean for Academic Affairs, Associate Professor of Education Studies at the University of Oregon, and Faculty-in-Residence for Research and Evaluation Projects for UO's Center on Diversity and Community (CoDaC). Dr Beghetto earned his Ph.D. in Educational Psychology from Indiana University (with an emphasis in Learning, Cognition and Instruction).
In this week's episode, we are accompanied by a few returning friends Reg , Greg , & Mari as we discuss the importance of collegiate degrees. Join us as we share our various experiences & college memories! This episode is sponsored in part by The Crown Barber Studio. Open Monday-Saturday Located outside of Silverwood Plantation neighborhood in the Business Plaza of Thompson Chiropractor in Rincon (5721 SR-21 N Upper Unit A Rincon, GA 31326) . Book your appointments online @ www.styleseat.com/matthewferell . Instagram : (barber) @mf_912 (shop) @thecrownbarberstudio Intro Song : Hot Boy x Hometown (Savannah) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
The Iowa Idea: John Coyle “Life begins at the end of your comfort zone.” In this episode of The Iowa Idea Podcast, I sit down John Coyle. John is the founder of the online Design Thinking Academy, and a graduate of Stanford University's D-School and holds an MBA from Northwestern's Kellogg Graduate School. At Stanford, John's advisor […]
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