Podcasts about digital analytics association

Every company pays lip service to privacy. But few seem to really value it in practice.In marketing and sales, we rely on personal and behavioural data for so many commonplace tactics, and this reliance is only increasing. It's a kind of arms race. Even if you wanted to, it feels like you can't afford to give up the perceived advantages of using personal data.And even as we continually hear about the "death" of this or that type of tracking, the reality is that hundreds of billions of advertising revenue are on the line. The incentives to keep collecting and commodifying our data are huge. I wanted to dig deeper into the current state of privacy in marketing today, and I could think of no better person to reach out to than Stephane Hamel. He is a legendary practitioner and thought leader in the digital analytics space and one of the foremost advocates for privacy and ethics in marketing.Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Stephane Hamel is a digital analytics and marketing expert with over 35 years experience. He has spoken at over 150 industry events and was named one of the Most Influential Industry Contributors by the Digital Analytics Association. As an educator, he's taught thousands of students at institutions including UBC, SimpliLearn, ULaval, Harvard, YorkU, and others. In recent years, he's focused his attention on the ethical use of data in a marketing contexthttps://www.linkedin.com/in/shamel/Key Topics[00:00] - Introduction[01:49] - Current state of privacy in marketing[03:30] - Vision of a truly privacy-oriented company[08:20] - How a 100% consent-based model would work[10:59] - Is privacy-respecting marketing better marketing?[13:26] - Analogy of seatbelts[17:32] - Getting people to care about privacy [20:50] - Advertising in a privacy-first world[24:21] - Conflict between privacy and commercial interests [31:41] - Google and the “death” of third-party cookies[36:47] - AI literacy [41:44] - Career impact of being privacy-orientedLearn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

In this episode of How I Grew This, Deepak Nair joins Mada Seghete to discuss how banks can drive digital transformation and innovation strategies and deliver a best-in-class digital experience to customers. Deepak is the Experience Transformation Leader at Citizens Bank and is responsible for managing enterprise transformation journeys that produce exceptional customer experience while reducing operational costs. He has twenty-plus years of experience in digital, marketing, CX, communications, and analytics and has been nominated for being one of the most influential industry contributors by the San Francisco Charter of Digital Analytics Association.

In this episode, we are delighted to have Arvind Balasundaram as our guest, who serves as the head of the Commercial Insights & Analytics (I&A) division at Regeneron, a pioneering biotechnology firm renowned for its groundbreaking medical innovations. Our conversation centers around data, analytics, and artificial intelligence (AI)'s pivotal role in the Life Sciences industry. Arvind shares his insights on the three significant shifts currently unfolding in the realm of data and analytics, and he delves into the crucial consideration of quantity versus quality when making data-driven decisions. Tune in to gain a deeper understanding of how the dynamics of this industry are transforming.   IN THIS EPISODE:   [4:06] Arvind discusses significant changes in data and analytics and focuses on the first major change. [8:18] The second major change is the evolution from small data to big data we can store.   [10:43] The third change is how much data we have to parse before we get to knowledge and how quickly we have to turn it around from input to output. [12:41] Arvind shares his thoughts on the quality versus the quantity of insights and what insights and analytics are all about. [17:56] Arvind discusses how you make choices on what data you select. [22:34] Arvind explains why decision-makers need to drop their biases regarding data curation, and he gives an example. [25:55] Arvind discusses the realm of possibility versus probability.  [33:44] Arvind explains what he sees as the challenges moving forward and how he sees mindset and culture changing.   KEY TAKEAWAYS   The concept of having more data is good; however, what is more important is getting the data you need, not just more and more in quantity. The cost of data can be prohibitive, so the selection of the data used is critical. Data that includes sentiment would be a more accurate way of doing insights and analytics in healthcare.   BIOGRAPHY: Arvind Balasundaram    Arvind leads the Commercial Insights & Analytics (I&A) group at Regeneron, a leading biotechnology company that invents life-transforming medicines for people with serious diseases. In this capacity, he oversees the implementation of deep insight frameworks and analytical capabilities to help bring the power of science and new medicines to patients who need them. A primary focus of the I&A group is to help realize Regeneron's mission to do well by doing good. Prior to Regeneron, Arvind also spent time at Sanofi, Johnson & Johnson, Bristol-Myers Squibb, and Pfizer, mainly on the early pipeline and launch side of the business. During his tenure at these companies, he participated in several industry-leading pharma brand launches, spanning diverse therapeutic areas.  Arvind earned his MBA from the Owen Graduate School of Management at Vanderbilt University. He also recently attained the Award of Achievement in Digital Analytics degree from the University of British Columbia (in association with the Digital Analytics Association) and a Certification in Data Science at UC Irvine (in association with Predictive Analytics World). He is a former Associate in the Applied Analytics Capstone program at Columbia University and a member of the Design Thinking Advisory Board at Rutgers University. Arvind is a past President of the Pharmaceutical Management Science Association (PMSA). His interests include exploring new capabilities to enrich the understanding of customer experience and engagement in omnichannel business ecosystems, staying engaged in the evolution of machine intelligence and AI, and identifying choice contexts and biases in noisy decision-making environments.    YOUR HOST: JASMEET SAWHNEY    Jasmeet Sawhney is a life sciences industry executive, marketing leader, and serial entrepreneur with deep roots in technology and data analytics. He is currently the global head of marketing at Axtria. Jasmeet has over 20 years of experience in the life sciences domain and has helped build and scale three successful companies. He has received several company and individual awards, including Inc 500, Deloitte Fast 500, Crain's NY Fast 50, NJBiz Fast 50, Business of the Year, SmartCEO Future 50, Top CMO, Forty Under 40, and many more.   Jasmeet Sawhney - LinkedIn   Axtria on LinkedIn   Arvind Balasundaram - LinkedIn

Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. If you are:A digital marketing professional wondering how this new form of computing will change your jobA marketing manager or director looking for ways to leverage these new tools in your organizationOr a marketing agency owner wondering what is going to happen to your business modelThis episode is for you!Our guest today is Jim Sterne, consultant, co-founder of the Digital Analytics Association, founder of Marketing Analytics Summit, and author of Artificial Intelligence for Marketing: Practical Application.Jim talked about how marketers can use generative AI to make their lives easier. We covered everything from the impact of Large Language Models (ChatGPT, Claude, Cohere) on computing, to experimentation, analytics, and so on.This episode is done as part of our partnership with Experimentation Elite - The UK's premier Experimentation and Conversion Rate Optimisation event on December 7th in London, UK, with three incredible workshops happening the day before, on December 6th.https://experimentationelite.com/

In Episode 28 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom joined by Jim Sterne, Board Chair Emeritus, Digital Analytics Association and Founder of Marketing Analytics Summit, where they discuss the rise of Generative AI and how organisations can leverage for success, which includes;How every person can have their own AI agent acting on their behalf How Generative AI has been 70 years in the making Why Generative AI will be as big as the birth of computers, the internet and the smart phone Why longtail content is now back Why Generative AI will completely change the world of SEO Why domain knowledge and branding will become the biggest commodity to success How Generative AI will completely change your business and marketing strategy Why AI won't take your job Why you should focus on training your entire organization to use the tool, and not focus on the people who can help you build them How companies will make Generative Ai a question machine, not an answer machineHow Generative AI will change the role of Data & Analytics teams Why the strength of your data is now genuinely what gives you competitive advantage How Generative AI will drive more focus to data stewardship, governance, management, etcWhy companies that offer data aggregation will see an increase in valuation Why everyone needs to learn how to use Generative AI Why Generative Ai is different than the Big Data and Data Science hypes of the past What Generative AI does to the role of Data Democratization and Data LiteracyWhy data literacy now becomes “business speak literacy” Why the data dictionary becomes incredibly important Why the biggest skill now becomes; how to ask a great questionsKnowing what to questions to ask or not ask Why the winners will be who can teach Generative AI to act like an analyst Why the level of playing field has been raised and what that means for raw talent

In this episode of How I Grew This, Deepak Nair joins Mada Seghete to discuss how banks can drive digital transformation and innovation strategies and deliver a best-in-class digital experience to customers. Deepak is the Experience Transformation Leader at Citizens Bank and is responsible for managing enterprise transformation journeys that produce exceptional customer experience while reducing operational costs. He has twenty-plus years of experience in digital, marketing, CX, communications, and analytics and has been nominated for being one of the most influential industry contributors by the San Francisco Charter of Digital Analytics Association.

**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Quote of the episode from Jim: "in 2002 we were overwhelmed with data because we had not heard the words 'big data' yet" Quote of the episode from Dan: "finally, there's someone that's willingly and able to listen to you and understand it" Quote of the episode from Dara: "GA4 as a kind of evolution of GA, maybe with a bit of privacy sprinkled on top, maybe not" --- This week Dan and Dara chat with Jim Sterne and chat about his long and illustrious career in digital. They talk about how the Digital Analytics Association was formed off the back of the Marketing Analytics Summit meetups, how he's managed to publish 12 books, and what exaclt an analytics cohort is exactly. Be sure to listen to the end to find out why Jim is a "goofy footer from the days of steel wheels", and what theat even means! There's loads of links for this episode, so if in doubt, just head to Jim's website and everything is linked from there - https://bit.ly/3SI2nGH. - Analytics Cohorts - https://bit.ly/3C1ipWh. - Data Driven Leaders Studio - https://bit.ly/3S7RZYz. - (Book) Artificial Intelligence for Marketing: Practical Applications - https://bit.ly/3Rayuxk. - (Book) The Devil's Data Dictionary - https://bit.ly/3xK7WfF. - (Video) The Day Our Privacy Died - https://bit.ly/3dybjiI (A MUST WATCH!!!). Marketign Analytics Summit - https://bit.ly/3BX540j. The Digital Analytics Association - https://bit.ly/3f0OaWu. - DAA compensation survey 2022 - https://bit.ly/3C2jeOL. - DAA Competency Framework - https://bit.ly/3UxCF9d. - DAA OneConference - https://bit.ly/3LyJGTj. Jim mentioned a great article from Tom Davenport called "Data Scientist: The Sexiest Job of the 21st Century" - https://bit.ly/3dy9kuO. In other news, Dan becomes a skateboard coach, Dara goes to Belfast and Jim writes some birthday poetry! Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y. Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6. If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really. The post #53 A conversation with the one and only Jim Sterne (with Jim Sterne @ Target Marketing) appeared first on Measurelab.

We are covering the intersection of two topics today - privacy and data/analytics. To help us with this topic we are joined by Damon Gudaitis, Analytics Manager at Three Ventures Technology, Inc., and Caret Juice Marketing, his consulting companies. Prior to that, Damon has worked in several marketing and digital marketing roles as well as having started multiple other consulting companies. In addition, he has been involved in various capacities with the Digital Analytics Association.Recorded Live Feb 23, 2022 Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals

Rob Seolas returns to discuss how to identify what you want in a career and how to discuss those needs with your leadership team. Listen in as Jen and Rob explore how companies can create better communication with their employees, how to be ready to embrace change, and the advantages to finding a mentor. Rob also shares the indicators that a company isn’t a good fit and how to balance career trajectory with finding a workplace culture you love. Rob Seolas has a demonstrated history of founding and leading companies to high performance, most recently co-founding ObservePoint in 2007 and serving as CEO from inception until 2019. Under his leadership the employee talent grew from just a few to more than 100, at both ObservePoint’s headquarters and in multiple international offices. Rob also played a key role in creating partnerships with over 40 strategic global partners and growing a segment-leading customer base of more than 350 world-class, enterprise brands such as Delta, NBC, Turner, Home Depot and more. Rob artfully led ObservePoint through Series A and B fundraising and grew the company to over 15M in ARR. During his time as CEO ObservePoint won numerous prestigious awards for its innovative digital data quality technology from Adobe and the Digital Analytics Association. ObservePoint was also recognized to be among the fastest growing tech companies by Deloitte, Inc. 500 and Mountain West Capital.Thought-leader, life-enthusiast and successful entrepreneur, Rob has more than 15 years of experience leading innovation in the digital marketing space. Rob previously co-founded and built iLeadMedia, which was acquired by Think Partnership in 2006.You can connect with Rob via LinkedIn: https://www.linkedin.com/in/robertseolas/ Do you have a technology leader that has made a difference in your career? Nominate them to be a guest on the show at www.todaystopleaders.com and be sure to subscribe, rate, and review this podcast so we can continue to share these leadership stories with the technology community. See omnystudio.com/listener for privacy information.

Embrace uncertainty rather than avoid it, says Bill Kolb, Chairman & CEO, McCann Worldgroup. Throughout his successful career, Bill's found that fear and uncertainty are the great equalizers…all of us have it, including the most successful leaders. Surprising words from someone with career like Bill's. Taking the helm as Chairman & CEO of McCann Worldgroup at the beginning of 2021, Bill has spent his career building brands and businesses from the ground up. Previously Chief Operating Officer of the network and before that Global President, Bill's long and successful history within McCann spans over two decades working worked with both large and entrepreneurial companies, and with multinational clients including GM, Microsoft, Coca-Cola, Merck and Anheuser-Busch. His vision has led both Commonwealth//McCann and MRM to great success winning both client and industry award. In 2020, for the first time, five MRM agencies were named in WARC's top 40 effective digital agencies listing, as part of WARC's global Effective 100 ranking. MRM has been recognized with some of the industry's highest accolades, including being designated for four consecutive years (2017, 2018, 2019, 2020) as a “Leader” in Gartner Inc.'s Magic Quadrant for Global Marketing Agencies. The agency was named Ad Age's B-to-B Agency of the Year in 2018 and as the Top Large Agency of the Year at the Digital Analytics Association's Quantities.How did he get there? Who is the person sitting behind the executive desk? Find out in our inaugural episode of “Spontaneously Candid.”

Rob Seolas shares how leadership teams can create a supportive culture and employment longevity by focusing on creating career paths that nurture individual talents. Listen in as Jen and Rob discuss finding a career that leans into your natural talents, why you don’t necessarily need a leadership role to keep growing within your career, and how CEO’s can rethink their culture in order to retain and support top talent. Rob Seolas has a demonstrated history of founding and leading companies to high performance, most recently co-founding ObservePoint in 2007 and serving as CEO from inception until 2019. Under his leadership the employee talent grew from just a few to more than 100, at both ObservePoint’s headquarters and in multiple international offices. Rob also played a key role in creating partnerships with over 40 strategic global partners and growing a segment-leading customer base of more than 350 world-class, enterprise brands such as Delta, NBC, Turner, Home Depot and more. Rob artfully led ObservePoint through Series A and B fundraising and grew the company to over 15M in ARR. During his time as CEO ObservePoint won numerous prestigious awards for its innovative digital data quality technology from Adobe and the Digital Analytics Association. ObservePoint was also recognized to be among the fastest growing tech companies by Deloitte, Inc. 500 and Mountain West Capital.Thought-leader, life-enthusiast and successful entrepreneur, Rob has more than 15 years of experience leading innovation in the digital marketing space. Rob previously co-founded and built iLeadMedia, which was acquired by Think Partnership in 2006.You can connect with Rob via LinkedIn: https://www.linkedin.com/in/robertseolas/ Do you have a technology leader that has made a difference in your career? Nominate them to be a guest on the show at www.todaystopleaders.com and be sure to subscribe, rate, and review this podcast so we can continue to share these leadership stories with the technology community. See omnystudio.com/listener for privacy information.

In this episode, I sat down with Jim Sterne, an author, speaker, and consultant for over 25 years. He has written a dozen books on advertising, marketing, customer service, email marketing and web analytics. He is the founder of the Marketing Analytics Summit (eMetrics Summit), co-founder of the Digital Analytics Association, and creator of the Analytics Cohorts mutual mentorship program. We discuss Jim's story, how customers' interactions with businesses has changed after the internet became a thing, and different ways to get involved in the marketing world (along with some great stories).

Welcome to the Conversations with CommerceNext podcast, Season 1, Episode One, I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by Wunderkind.How do you stay ahead in a highly-saturated eCommerce space? How do you prepare yourself for leadership?Speaking to the company's unique and differentiated product, Joe Megibow, CEO of Purple, talks about their success when he says “this is not a convenience play of a digitally-native company.” He underlines, however, that the other essential part of D2C success is conveying the uniqueness of your product to the marketplace - and almost more importantly - setting and aligning the right culture.In our debut episode of Conversations with CommerceNext, Joe offers key pointers to retail marketers about educating the market on different and disruptive products, the importance of word-of-mouth awareness, and what he's learned in his transition to Purple, as well as leadership lessons learned from the Purple turnaround.Let's listen in now with my co-host, Veronika Sonsev********Thanks for tuning into this episode of Conversations with CommerceNext.  Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we'll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode.   CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext dot comHave a fantastic week everyone!Joe MegibowJoe Megibow has been at the forefront of e-commerce since the early 1990's and brings nearly 30 years of experience in technology and business. Since October 2018, Joe has served as CEO of Purple, a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. Joe has also served as a board member of Red Lion Hotels Corporation since April 2017. Most recently, Joe was an advisor for Advent International, the global Private Equity firm, focused on digital best practices for their consumer businesses. Prior to that in 2016 he served as President of Joyus, Inc. and between 2012 and 2015 he served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle's $550+ million direct-to-consumer business. In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts. Prior to that, Joe held several senior roles with Expedia, Inc., including VP and GM of Expedia.com, where he had P&L responsibility for the US business with direct ownership of marketing, merchandising, and operations. During this time, he launched Expedia's mobile business and was named Chairman of Mobiata, an Expedia, Inc. company. In 2000, Joe was an original employee of TeaLeaf Technology, now an IBM company. He has also held roles at Ernst & Young Management Consulting, and EDS in their Advanced Technology Group.
Joe was honored in 2021 as a Utah Business CEO of the Year, and was recognized in 2011 as Practitioner of the Year by the Digital Analytics Association where he served 4 years on the DAA Board. He earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University. ABOUT US: Scott SilvermanAn ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org's scholarship fund.Veronika SonsevVeronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn.  About CommerceNextCommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest eCommerce and marketing strategies. You can find upcoming events here.

Jim Sterne focuses on creating and strengthening customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980's, consulted and keynoted about online marketing in the 1990's, founded a conference (Marketing Analytics Summit) and a professional association (Digital Analytics Association) in the 2000's, keynoted worldwide and wrote his twelfth book on online marketing (Artificial Intelligence for Marketing: Practical Applications) in the 2010's, and is now helping companies get more value from data and helping small and medium sized agencies achieve scale at speed.   During the show we discuss: ● Importance of marketing in business ● How marketing and data science go together ● How artificial intelligence and machine learning will revolutionize marketing strategy ● Practical applications of artificial intelligence for marketing ● How to leverage leading-edge technology to gain competitive advantage   Show resources: https://www.targeting.com/ https://www.linkedin.com/in/jimsterne/

Jim Sterne is a digital marketing and analytics expert with 35 years of experience. He is the author of Social Media Metrics, and a dozen books on advertising, marketing, customer service, email marketing, and web analytics.  He is the founder of the Marketing Analytics Summit, the co-founder of the Digital Analytics Association, and the creator of the Analytics Cohort Mutual Mentorship Program.  In today's episode, we'll discuss passion marketing and learn Jim's number one monetization strategy: value-based pricing.  Jim Sterne's Story: Understanding Customers  Jim's first job out of college was in customer service. “My exposure to the world of business was being an advocate for the customer. It was my job to take the customer's calls and figure out what went wrong and make it right. That sort of defined how I view the world,” he said.   From the beginning, Jim understood the value of the customer. Building a business isn't about us. It's about the customer's wants and needs.  From working in customer service, Jim moved to sales where he sold software development tools into enterprise businesses and government organizations. After a while working with the company, he became frustrated with the company's marketing materials and took the initiative to create his own. He went to his boss and asked to take over marketing. This ended up providing him with enough success and resources to buy his first home in Santa Barbara.  Then, in 1993, he tripped over the internet. “I went into teaching mode, and I became a public speaker, an author, and a consultant on how the Internet was going to change the world,” he said. “That was my consultancy—how do we make our website better? Well, better at what? What are you trying to accomplish? Why do you have a website? And that question opens up a whole can of worms: who are we selling to, what are we selling, what is our business model, and what are the politics?” Once he discovered analytics, he was able to prove what worked and didn't work on a website with data. It led him to start a conference on web analytics, which became the Marketing Analytics Summit and the Digital Analytics Association with about 6,000 members and 100 companies.  “The foundation underneath all of that is the view of the customer first,” Jim said. “And all sales and all marketing are about what the customer needs. I don't care who you are or how long you've been in the business, you are not the target audience; your customer is, and that's my religion.”  3 Key Points While customers are central to monetization, there are two other supporting parts. Jim gave three key points for improving marketing and increasing sales and growth. People Process Technology  “There are three legs of the stool: people, process, and technology,” Jim said. “The technology is cool when it works, but without the people and process, it's just an expensive piece of software. I am passionate about aligning people to sales and marketing to work with data to improve what they're trying to accomplish.” Passion Marketing: People Understanding the importance of the customer can often fall into the tectonic shift of passion marketing—connecting with customers through their level-10 passions. Passion-driven marketing is where we focus on what our customers are passionate about and connect with our customers through those passions. It's all about what our customer needs and helping solve their problems so we become a priority. We are not the target audience, our customers are. In Jim's conferences, he focuses on building relationships. He implements passion marketing by really getting to know what his customers want. He shakes their hands, gets to know their names, and connects with them. When hosting conferences, Jim follows two strategies for putting on and effectively monetizing live events. He says to use sponsors and webinars.  Being a sponsor means money. “Whether it's an online event, or an in-person event doesn't matter. Be a sponsor and get your logo in front of the right audience,” he said.  The second strategy is to put on our own webinar. What do we do better than anyone else? We need to show our audience we have what they need and can help them get it.  “What is the biggest benefit you offer? What is your proposition?” he explained. “A webinar says, ‘This is what you need, and we can help you.' And only the people who need what you offer will show up . . . now [you] have increased your prospect list, and you have permission to talk to them and to email them and to follow up. If you do this on a regular basis, maybe every couple of months, you will create a pipeline.” Hosting a successful webinar and becoming a sponsor is one strategy to help increase our success rates. It helps us learn what type of people want the products and services we offer. It helps us get to our customer's level and determine their passions. Value-Based Pricing: Process  Passion marketing works hand-in-hand with value-based pricing. So, what is value-based pricing?  The value-based pricing strategy determines prices based on how much a customer believes our product or service is worth. Instead of factoring in the costs of production, value-based pricing focuses on the output—what the value is.  For example, a tax attorney can save individual thousands of dollars in taxes in a few hours. Instead of charging the client for our time (the price of what the service is worth), we can charge the client for the value we are providing (saving them thousands of dollars).  When I asked Jim what his best monetization strategy and process is, he told me it was value-based pricing.  Jim said it means not talking about features and only talking about the benefits. “It's explaining what you get out the other end, the things that you have that you cannot put a price tag on. And if you are selling business consulting, you're talking about not just increased revenue, but an increase in profit share, increase in employee satisfaction, increase in customer satisfaction, increase in the cultural perception of being able to work in such a company—all of these intangible things that will make a company grow like crazy.”  Instead of setting prices based on time or cost, he sets prices based on the value the customer receives. The value might be expanding a network, increasing employee satisfaction, learning new strategies, building reach and influence, increasing credibility, and more.  “You go to a conference to meet people and grow your professional network,” Jim said. “That's the value. It's the ability to, five years from now, reach out and say, ‘Hey, we met at that conference, and I have a question,' or ‘I'm recruiting for a role' or ‘I'm looking for a role,' and making that reconnection to somebody that you have met before. That's a career-maker.”  One way to help determine our customer's perceived value is by conducting surveys. It is essential to take the time to dive deep into what our consumers want. How often do we get follow-up emails after completing a service? Whether it's the dentist or our auto insurance, they frequently ask us to rate our experience.  This method of value-based pricing typically works better with companies that provide highly valuable and unique products than with companies that sell commoditized products (Source: Investopedia).  Machine Learning: Technology  The final key point to creating a successful business is technology.  Jim is the author of Artificial Intelligence for Marketing: Practical Applications. While people and processes are crucial in building a successful business, he also recognizes the large part technology and data play. Technology and data can help us process the information we get about our consumers.  He told a success story of a business working with AI. The company wanted to find patterns in behavior when people came to look at their website. They had a machine look at social media campaigns, email campaigns, subject lines, a variety of photographs, and more. After analyzing the data, it came up with 10 micro-segments, showing the company what types of people they should send their message to. This caused their sales to go through the roof.  While the starting entrepreneur won't have enough of their own data to fully take advantage of AI and machine learning, there is data out there that can be used. “For most entrepreneurs, an Excel spreadsheet is awesome,” he said. “But if you do have a lot of data, and a very complex question, machine learning is something that we just haven't had before, and it's very powerful.” Key Takeaways Thank you so much Jim for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: The customer's needs must come first. We must connect with our customers and can do this through implementing passion marketing. Value-based pricing determines prices based on the value a customer receives from our product or service. Machine learning and AI can help process relevant data to help us understand our customers. Hosting a successful webinar and becoming a sponsor of industry events may be good ways to increase our success rates. Connect with Jim If you enjoyed this interview and want to learn more about Jim or connect with him you can find him on LinkedIn and his website, targeting.com. You can also watch, listen, or read episode two for more stories and secrets Jim shared in his interview.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  Have you tried value-based pricing, and if so, how did it work for you? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/82-how-to-use-passion-marketing-and-value-based-pricing-to-monetize-a-business/ 

Mckinsey Global Institute found that data-driven organizations are 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable. Charles Davis is a data analytics expert. He is Vice President and a partner at Blast Analytics & Marketing, a strategic analytics consulting company. Blast solves clients' data challenges to help optimize marketing campaigns, improve customer experience, increase competitive advantage, and, ultimately, EVOLVE organizations. Blast has been named one of Inc. magazine's top 5000 fastest-growing private companies. In this episode, Charles Davis shares strategies to use data analytics to make data-driven decisions that drive growth.   Charles' Journey to Become an Analytics Expert In college, Charles' wife had an incredible idea to start a meal preparation business. Charles was studying biology and computer science at the time, but when he graduated, he and his wife focused on growing this meal preparation business for about five to six years. Their business had so much growth they expanded to about 20-25 different locations.  As Charles was growing his meal preparation business, he was a client of Blast Analytics and worked very closely with the CEO of Blast Analytics. After selling the meal preparation business, Blast offered Charles a job, and Charles joined their team. Blast now provides a great place to work for about 65 teammates across the country. Making Data-Driven Decisions and Using Intuition: Putting the Two Together Insight-driven businesses are growing at an average of 30% each year; by 2021, they are predicted to take $1.8 trillion annually from their less-informed industry competitors. (source: Keboola) While I worked at Deseret Digital Media with Clark Gilbert, one of his core strategies was making data-driven decisions. He taught me that it doesn't matter what my opinion is or somebody else's opinion is, test them both, and let's find out what actually works. Then, let's make our decisions based on the data.  That was an enlightening perspective that changed my view about business decision-making. Too often, business decisions are made based on “who” is right, and we end up making less-effective decisions than when we collect great data and make decisions based on that data. Data-driven decisions can often make us look really smart.  Charles and Blast help their clients do more of what works and less of what doesn't by leveraging data analytics and intuition.  Charles said, “As a good business person or a good human, we have good intuition in the details. We can also use data to drive that intuition forward and make sure that our business decisions are as informed as they can be. I worry sometimes that people think making data-driven decisions means we're not using our business sense or intuition.”   He followed up by explaining that our intuition doesn't work if we are using bad data to make a decision. We should consider being more data-driven. “Making good data-driven decisions means we're making that decision with all the right information we need in order to make the best decisions we can.”   How to Build Credibility Through Industry Associations In the book I'm writing, I focus on credibility as one of the most important tectonic shifts today. Credibility can come in many different ways, such as through participating with associations and tradeshows.  Charles described two of the biggest factors that have helped Blast build credibility through industry associations and events.   Serving as part of the Digital Analytics Association.   Charles has been a member of the Digital Analytics Association and volunteered his time on different initiatives. He recently joined the board of directors. He has also helped lead the local Bay Area Chapter for seven to eight years. The opportunity to serve and help the digital analytics industry move forward through educational events and other initiatives has helped build credibility for Charles and Blast while working with peers from different companies.    The longevity of going to conferences and events.   These events and conferences have all gone online during the COVID-19 pandemic, but Charles is still able to connect with those he has seen every year from various conferences and summits. “I've presented at different conferences as well, and those give you the opportunity to build credibility. One of the great things about our industry is that it is a very supportive industry,” Charles said.  There is a Slack channel that has also been set up within the digital analytics industry, which allows people to connect, ask questions, and receive responses to their questions. “It's things like that: the sharing of knowledge, the participating in the community, etc. that ultimately builds credibility. Almost every industry has some kind of community associated with it, and if you go into that community looking to serve, you will gain a good reputation. It will give you an opportunity to grow and progress your career.” The Most Important Pieces of Data: Quantitative & Qualitative Charles explains that there are two types of data every entrepreneur should be looking for, and how we can use those types of data to learn about our customers and business. “When we talk about data, we often only think of what we would call quantifiable data. This includes how many visitors come to our website, how many sales we have, etc. What's often missing with this data is the qualitative side, such as why were those people coming to our website, and why did they make purchases,” Charles said. If he were to give advice to any entrepreneur, it would be to understand the difference between quantitative data and qualitative data and then collect both.  Charles described a curse of knowledge that we entrepreneurs sometimes have. “We know our business really well and how everything works. Then we get blind spots when somebody from the outside comes in, uses our product or service, and then tells us they don't know how to get from ‘Step A' to ‘Step B.' However, we think it's obvious how to go from step A to B.” Blast was working with a client by conducting a quantitative test. This company had enough traffic, so they decided to do A/B testing. In this case, they discovered results they weren't expecting. Luckily, they also had qualitative data on top of that test, and they were able to survey a small percentage of the customers. What they found was that a set of customers were coming to specific website pages who had a completely different purpose for being there than what was expected. They never would have discovered this if they just relied on the A/B test.  “As entrepreneurs, if we can understand the difference between qualitative and quantitative data, and incorporate both as inputs to our learning, that's my best advice.” - Charles Davis Digital Analytics Tools Some great tools in the digital analytics world that Charles recommends are Google Analytics, Google Data Studio, Sessioncam, and Hotjar.  Google Analytics Google provides Google Analytics which is free to customers up to a certain amount of traffic. “Probably 95% of the websites in the world are using Google Analytics because it's free,” Charles said. This is probably the most well-known free tool.  Google Data Studio Another tool by Google, Google Data Studio, is not as well-known, but it is a great visualization tool that is pretty simple to use by pulling data from a spreadsheet. Charles said that even relative novices can use the tool to connect a visualization tool to a spreadsheet in order to analyze data better. We can analyze year-to-year trends, segment customers, and more by using Google Data Studio.  Sessioncam and Hotjar Sessioncam and Hotjar are great tools for gathering qualitative data, and they are fairly inexpensive. We can put them on our websites which will allow us to ask questions or survey customers in order to gather better data.  Analytics to Measure Charles suggests we always segment our data, and segment specifically our customer base.  No customer has the same needs, nor is any customer the same type. As entrepreneurs, it's good to understand who our best customers are, what they're doing, and how often they're re-purchasing from us. It's also important to recognize our average customers and worst customers. “This segmentation of our customer base is probably the most powerful thing that business owners should be doing with their data,” Charles said.  Key Takeaways Thank you so much Charles for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: Do more of what works, and less of what doesn't work. Conduct tests to discover what actually works. Then make decisions based upon the data.  We can make data-driven decisions together with our intuition to improve the success of our decisions.  Sharing knowledge, being involved, and serving within the community create opportunities to grow our careers and gain credibility.  Look for ways to gather quantitative and qualitative data.  There are great, free, and inexpensive tools out there to gather and analyze data such as the Google tools, Sessioncam, and Hotjar.  Segment data, specifically to a customer base.  Connect with Charles If you enjoyed this interview and want to learn more about Charles or connect with him, you can find him on LinkedIn at https://www.linkedin.com/in/charlesjdavis/ or check out http://www.blastam.com/.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  When have you seen a company effectively use analytics and data-driven decisions? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/50-how-to-use-data-analytics-to-make-data-driven-decisions-that-drive-growth/ 

>> VIEW SHOW NOTES + RESOURCESNidhal Firoze is a Digital Analytics Association certified web analyst and associate manager of Digital Analytics and BI at Course5 Intelligence. He was recently recognized by the Analytics India Magazine as one of the top 5 data science mentors in June 2020. He's also a DAA Quanties-award finalist in the difference-maker category.Our guest is a passionate public speaker, corporate trainer, mentor, and he has trained over 2,000 students from 20 plus educational institutions. During his free time, he is a very sought out analytic speaker at seminars, webinars, online events, and organizations.Nidhal has loads to share and generously shares his philosophy and tips, so make sure to tune in!In This Episode, You’ll Learn…Nidhal's path into the data field and his current work. The influence of data presentation on Nidhal's career. Nidhal's perspective on the current challenges facing practitioners in the space.The utility of color and the ways in which it can be employed effectively.Top tool choices for processing and presentation of data for Nidhal. Lessons around virtual presentations that Nidhal has learned during 2020.Nidhal's advice to his earlier self — boosting confidence through reflection and preparation. The benefits of consistency and commitment when learning something new.People, Blogs, and Resources MentionedNidhal FirozeTables to TableauAnalytics India MagazineCourse 5 IntelligenceQuanties Awards Kahoot!QuizUp MentimeterROMI Analytics PowerPointAndy Kriebel on YouTubeSeth GodinMy free 30-second online assessment to find out and overcome the #1 silent killer of your data presentation success

Marilee Yorchak and the Digital Analytics Association are working tirelessly to support digital practitioners, leaders, and companies hit hard in 2020 with furlough and layoffs this year with a bevy of events, tools, and resources.In this episode, Marilee shares the Herculean efforts she and the DAA are undertaking to help the analytics practitioner and leadership community get back on their feet after a most challenging year!After this episode, we return to regularly scheduled programming of data-presentation-visualization-storytelling-communication goodness.VIEW SHOW NOTES + RESOURCESIn This Episode, You’ll Learn…How COVID has affected the digital analytics industryWhat the Digital Analytics Association is doing to assist furloughed and job-seeking practitionersSpecial events the DAA is hosting to help connect candidates to companies and uplevel their competitive skill setThe many benefits of an annual DAA membership and current extensionsMarilee’s insightful advice to the digital community for staying strongPeople, Blogs, and Resources MentionedThe Digital Analytics Association COVID ResourcesThe DAA Calendar of Events & Career CenterDAA Digital Analyst Self-AssessmentZoom Background images on Unsplash (for a more professional meeting)My LinkedIn article on job openings for data analytics, data science, and digital marketingIndistractable by Nir EyalHow to Keep Up with Marilee:Digital Analytics AssociationMarilee’s LinkedIn profile

Meet Avinash Kaushik. Avinash helps executive teams, marketers, and data analysts leverage innovative digital strategies and emerging technologies to outsmart their competitors. He's the Digital Marketing Evangelist for Google, and a passionate teacher who shares his perspective frequently via multiple channels: a weekly newsletter (The Marketing Analytics Intersect), a bi-monthly blog (Occam's Razor), and two best-selling books that have been translated into over a dozen languages (Web Analytics: An Hour A Day and Web Analytics 2.0). * Visit Avinash on the Web at https://kaushik.net * Need help growth hacking your business, visit Sabir at https://growthbysabir.com * Check out all episodes of #ThisWeekWithSabir at https://growthbysabir.com/#articles Chapters 00:00 Sabir Welcomes Avinash Kaushik 12:48 Write to Teach 14:27 Think Book not Diary 16:29 Specificity is Important When Building a Brand 29:30 Product Analytics vs Web Analytics 30:21 Web Analytics vs Customer Analytics 31:31 Why Customer Analytics Are Important 36:35 Metrics vs KPIs 38:43 How Many KPIs Should You Have? 40:15 CPM is Useless, Stop Using It 41:28 What Are CPA and CAC? 42:45 One Efficiency Metric and One Effectiveness Metric 51:46 The Two Metrics that Matter 54:10 You Have More Homepages Than You Think 59:30 Stop Overvaluing Paid Media Currently, he is delving into all the ways artificial intelligence can speed up the generation of insights to inform strategy and automate day-to-day decision-making. Over the last couple of years, he has lead and contributed to the application of machine learning algorithms, both inside Google and for external developers. As always, Avinash passionately advocates for a smarter balance between faith and data. In service of that goal, he has pushed the industry to use a broader set of data – own, competitive, qualitative, quantitative – along with new applications of classic statistical models that form the foundation of data science. Avinash has received rave reviews for bringing his energetic, inspiring, and actionable insights to companies like Unilever, Chase, Hyatt, Porsche, IBM, Naspers, and Chanel. He has delivered keynotes at conferences in every corner of the world, including the Monaco Media Forum, The Art of Marketing, Synergy Digital, Travel Alberta, Resultados Digitais Summit, and Healthcare Strategy Summit. He is on the Advisory Boards of the University of Toronto Rotman School of Management, the University of California at Irvine's program on Web Intelligence, USC's Annenberg School's Media Impact Project, Udacity, and the charity Health4theWorld. Additionally, he is a frequent guest lecturer at universities such as Stanford, the University of Virginia, UCLA, and the University of Utah. Avinash has received industry honors including the Statistical Advocate of the Year award from the American Statistical Association, Rising Star award from the Direct Marketing Educational Foundation, and Most Influential Industry Contributor from the Digital Analytics Association. #ThisWeekWithSabir --- Support this podcast: https://anchor.fm/sabir-semerkant/support

Mary Owusu and Pierre DeBois are celebrated experts and speakers in the digital analytics field. They graciously offered heartbreaking stories of racial oppression and discrimination both in the tech field and their personal lives, helping me unpack and uncomfortably face the dark truth that racism is still at large all around us.VIEW ALL SHOW NOTES + RESOURCESIn This Episode, You’ll Learn…The hidden dark side of racial inequality that still exists in the corporate tech fieldWhy listening, empathy, and identity politics are the keys to inspiring activismHow would-be white allies can take an active role in helping to eradicate racial injustice and inequality (it’s easier than you think)People, Blogs, and Resources MentionedWhite Fragility: Why It’s So Hard for White People to Talk About Racism by Robin DiAngelo13 Ways of Looking at a Black Man by Henry Louis Cates“13th” - Netflix documentary on the criminalization of African Americans and the US prison industryHow You Can Get Support and Take a Stand to Help End RacismCall your lawmakers with the free 5 Calls AppJoin the Digital Analytics Association’s Anti-Racism Committee with Mary by sending an email to info at daa dot org.Self-educate with anti-racism books and movies, and fact-checked news sources like the Winno AppHow to Keep Up with Mary and Pierre:Mary: Gurubound Website and LinkedInPierre: Zimana Analytics Blog and LinkedIn

Chris Boggs is a top-tier digital marketing consultant and one of the stewards in Search Engine Marketing. He joins the show this week to talk about what he has seen change the most over his many years of experience in SEO, PPC, social media, and web analytics, and where he sees the trends moving next. Chris and Kevin also discuss the state of SEMPO (Search Engine Marketing Professionals Organization) and how it spawned many of the digital marketing practices we still see today.   Takeaways: ● Chris was a member of the Board of Directors for SEMPO, the Search Engine Marketing Professionals Organization, for 14 years. ● There was an infamous meeting in SEMPO’s history with some uproar and drama that they, fortunately, survived through. ● SEMPO has helped spark interest in executives at the C-Level to care about organic and paid search. ● SEMPO became a part of the Digital Analytics Association and Chris names a few of many of the benefits and support they get from DAA membership. ● Much like Kevin, Chris still communicates with people that he has known for over 14 years thanks to SEMPO and the digital marketing tribe. ● Chris’s intention with SEMPO is to slowly build up educational content and discuss and implement current best practices within the industry. ● Many of the pitch decks, common themes, and terms within the digital marketing world came from SEMPO. While it was the Wild West in that time (and still is to a certain extent) the effort set forth to have consistency and organization did make a big difference. ● Chris doesn’t use his SEMPO position for his own business but instead uses it as a place for unbiased research and to help others. ● We have to embrace AI, but to integrate with it our existing knowledge and experience.   Quotes: ● “The goal is to continue to point people in the right place for networking and education.” ● “The role of a company is to put information out there that is not biased and not trying to serve a predetermined agenda is important.” ● “You have to have the experience to benefit from the value of the AI.”   Mentioned in This Episode: @boggles SEMPO Market Motive Digital Analytics Associaton MediaPost DemandBase The COV-Ad Pandemic, And How to Avoid It  

Rand is a pioneer in digital analytics and is a serial entrepreneur leading several IPOs and exits. He’s the CEO/ founder of one of the first SaaS-based web-analytics companies, Keylime, acquired by Yahoo! And was CMO of analytics company WebSideStory through its IPO, now Adobe Analytics. Rand is also a co-founder of the Digital Analytics Association, and teaches Graduate analytics at well-known universities He graduated from University of the Pacific.

Google Partners program is launching later this year, which may require current partner companies to make several changes. For companies to maintain their Google Partner status, they will have to meet a new set of requirements that go into effect in June 2020. Google is sending emails to partner companies to help them determine whether they'll maintain partner status as per the new requirements. The Digital Analytics Association announced that they have absorbed the Search Engine Marketing Professional Organization (SEMPO), an important milestone in the history of search marketing.

Google Partners program is launching later this year, which may require current partner companies to make several changes. For companies to maintain their Google Partner status, they will have to meet a new set of requirements that go into effect in June 2020. Google is sending emails to partner companies to help them determine whether they’ll maintain partner status as per the new requirements. The Digital Analytics Association announced that they have absorbed the Search Engine Marketing Professional Organization (SEMPO), an important milestone in the history of search marketing.

This may be my favorite episode yet. It’s a new year and we often talk about giving back at the end of the year… but our hope here was to give some inspiration for all of you to find ways to give back starting now… so without further ado... Today I am joined by Valerie Kroll, The president of the board of directors at the Digital Analytics Association. She is a highly experienced Analytics & Optimization expert who has a big heart and a passion for building up the people around her. We explore the idea of giving back, the benefits of being a person who gives back and many of the forms that it can take. No matter your years of experience, there is something for all of us to take from this one. Enjoy... https://www.linkedin.com/in/valeriekroll/

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Jim Sterne, internationally known speaker, author of a dozen books on advertising, marketing, customer service, email marketing and web analytics, founder of the Marketing Analytics Summit (eMetrics Summit), the Marketing Evolution Experience and co-founder of the Digital Analytics Association. An internationally known speaker and consultant to Fortune 500 companies and Internet entrepreneurs, Jim has spent more than twenty years in sales and marketing and most of that on measuring the value of Digital medium for creating and strengthening customer relationships. He's authored books on Internet advertising, marketing, customer service, email marketing, web analytics, and most recently, "Artificial Intelligence for Marketing: Practical Applications." Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom and identified as one of the top 25 Hot Speakers by the National Speakers Association. The best takeaways: Beginnings in information technology - 01.25Big AHA moments and the future technologies - 04.15How machine learning is changing online marketing - 07.19How efficient are machine learning and AI patterns - 13.09Practical ideas on how to use machine learning for growth - 15.55Mistakes in e-Commerce - 22.02Why are companies missing out in customer experience - 26.00The road to becoming customer centric - 34.25 Podcast Notes: Jim Sterne: Machine learning is changing how we look at data All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

"Be bold and mighty, and aid will come to you." In this conversation with Jim Sterne, author and Director Emeritus of the Digital Analytics Association, we cover artificial intelligence in marketing, the origins of GDPR, who actually owns the data and privacy, selling Apple 2e computers, and living with wild abandon and curiousity.★ Support this podcast on Patreon ★

Stéphane Hamel is an experienced teacher and speaker with 25 years of relevant expertise in online strategies, digital analytics and technologies. He has acute knowledge of digital analytics concepts and instrumentation best practices with expertise in turning data into insight using the right tools and concepts.Stéphane has a proven track record of innovations. He was recognized as Most Influential Industry Contributor by the Digital Analytics Association (2013), Certified Digital Analyst (2010), Web Analytics Association Leadership and Technical Excellence Recognition (2009), and is the creator of the Digital Analytics Maturity Model (DAMM) (2009) and WASP (2006).Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)

June Dershewitz has spent her career driving analytics strategies for major businesses. She's currently Director of Analytics at Twitch, the world's leading video platform and community for gamers (a subsidiary of Amazon). As an analytics practitioner, she builds and leads teams that focus on marketing analytics, product analytics, business intelligence, and data governance. In her prior life as a consultant, she was a member of the leadership team at Semphonic, a prominent analytics consultancy (now part of Ernst & Young). As a long-standing advocate of the analytics community, she was the co-founder of Web Analytics Wednesdays; she's also a Director Emeritus of the Digital Analytics Association and a current Advisory Board Member at Golden Gate University. She holds a BA in Mathematics from Reed College in Portland, Oregon. Enjoy the show! We speak about: [01:40] How June started in the data space [08:20] Solving problems in startups [09:45] Getting a holistic view in the workplace [11:20] Feeling unsure about owning a piece of work [15:30] Business intelligence skillsets for data scientists [19:35] Clear understanding of data roles in the workplace [20:55] An overview of June’s teams’ structures [27:10] Managing career transitions with the hub and spoke model [29:25] Assigning each person a technical buddy [32:10] The data quality journey [41:40] Evolution of data quality at Twitch [48:00] Becoming involved in the data science community [53:10] Other ways June stays involved in her communities [55:20] Advice for breaking into the data science field Resources: June’s LinkedIn: https://www.linkedin.com/in/jdersh Non-Invasive Data Governance: The Path of Least Resistance and Greatest Success Data Governance: How to Design, Deploy and Sustain an Effective Data Governance Program Quotes: “The thing about being a data person at that time was we just had to figure it out.” “I was the vice president of everything that needed to get done.” “At Twitch, we don’t have a clear definition of what a data engineer means.” “We chose to move to an organization model that is hub and spoke.” “Data governance can mean lots of things to lots of people.” Thank you to our sponsors: UNSW Master of Data Science Online: studyonline.unsw.edu.au Datasource Services: datasourceservices.com.au or email Will Howard on will@datasourceservices.com.au Fyrebox - Make Your Own Quiz! And as always, we appreciate your Reviews, Follows, Likes, Shares and Ratings. Thank you so much for listening. Enjoy the show! --- Send in a voice message: https://anchor.fm/datafuturology/message

Krista Seiden is an experienced leader in the digital analytics industry, leading analytics and optimization at companies such as Adobe, The Apollo Group, and most recently at Google. During this time she has become an expert in analytics and optimization methodology, toolsets, and steering organizational mindset. Krista is a frequent speaker and is active in the digital analytics community, including holding a position as co-chair for the San Francisco chapter of the Digital Analytics Association (DAA). She was awarded the ‘Digital Analytics Rising Star’ award for 2014 by the DAA for her industry participation and significant business impact, as well as the 2015 Most Influential Industry Contributor.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)

Welcome to the 2019 Predictive Analytics World (PAW) Conference Series. Recorded live in Las Vegas, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Bob Selfridge, CEO and CTO of TMMData. Find Bob Online: Email: bob.selfridge@tmmdata.com LinkedIn TTMData [00:02] Hi, you’re listening to the Happy Market Research Podcast.  I’m Jamin, your host. Today I’ve got Bob with TMM Data. We are live at Predictive Analytics World, Marketing Analytics World, Health Care. [00:16]   There’s a giant list… [00:17]   There’s a giant list. [0:18]   of events.  Email is in there somewhere.  Deep Analytics, there’s lots of good stuff here.  [00:23]   The email one to me is kind of interesting.  I’m like, "Gosh, email’s dying."  [00:28] You think?  You think so? [00:30] Yeah, open rates are decreasing.  There’s actually divisions of companies now that aren’t even responding to emails.  They only use Slack and other...anyway. So, Bob, thanks for being on the show.    [00:42]    Thank you for having me.  I appreciate it. [00:44] Let’s start out.  Talk a little bit about TMM Data.  What do you guys do [00:48]   Sure.  We’re about a 13-year-old company.  I started it back in 2008 on my front porch, closed in the building, brought people in:  one of those good, old-fashioned, kind of bootstrap things. We really started TMM was originally Track My Marketing.  So we were all about channel marketing and, ah... Well, at that point, it was multi-channel; now it’s omni-channel ‘cause we have to have cool new words.  But being able to set this up so that you could do reporting.   [01:14] That was like early pre-social media focus market too. [01:18] Right, right.  2008: I mean it was around, but nobody was really diving in.  It was more of a fun thing to have that us old folks were starting to play with more so than day-to-day operational thing that it is now.  But we started measuring that around 2012. My phrase is, as I like to say, “It’s about the data dummy, not about specifically marketing data or analytics.”  And we really refocused the company to becoming a data-integration company. We saw, while campaign management and marketing analytics is still very the core of what we do, we find that a lot of folks are still struggling with simple things.   They’ve got spreadsheets coming in email; they’ve got, of course, 7,000 marketing technologies out there, floating out there in the atmosphere that they need to pull that data in and merge it and meld it and marry it and all the cool phrases we use now.  So, our goal is to make it easier for analysts, whether they be predictive analysts, marketing analysts, financial analysts, just analysts that are fighting. We just did a survey with Digital Analytics Association here last year. People are spending 40% to 60% of their day just copying and pasting, cleaning data to start doing their work.  And our ultimate mission at the company, our official mission statement is “Meet data needs painlessly,” very short and sweet.    [02:32] Oh, I love that. [02:33] But we want to be able to allow analysts to come in at 8 in the morning and start doing their job instead of spending four to six hours cleaning up the data to then move to the next step to start doing their job.  So, that’s kind of ultimately our goal in life. [02:47] An ROI on that is really easy to get to.  That’s the nice part. [02:50] Well, it is.  Unfortunately, for us and unfortunately for some of the analysts, the really good analysts, end up doing the extra work and working into the wee hours.  And the senior management still get all their reports because they just put in extra hours. So the ROI to the individuals on the ground, certainly the feet on the ground really know that there’s a great ROI to it ‘cause it saves them a...

Conversation with Jim Sterne, the Founder of the Marketing Analytics Summit, the Director Emeritus of the Digital Analytics Association, a speaker, author, and a subject matter expert at marketing and web analytics

Conversation with Marilee Yorchak, the Executive Director of the Digital Analytics Association and she's a subject matter expert at helping marketers and businesses build a better digital world through data

Jim describes himself as a “professional explainer” and there’s evidence to believe this might be true. He sold personal computers in the 70’s, business computers in the 80’s, championed the internet in the 90’s and set up the Digital Analytics Association in the 00s. And he’s managed to crank out 12 books in that time. His most recent is ‘Artificial Intelligence in Marketing.’ He “wants to be remembered as someone who knew what was coming.” Jim’s current ‘shiny new object’ is SOLID. This is a technology being spearheaded by Tim Berners (via Inrupt.com) that gives users back control of their data. This tech he explains “is not ready for prime time” but when/if it works it will keep all of our own data about our health, location, preferences, passport, insurance and social etc in one place. We will then give different businesses different access to our data at different times. This will provide the foundation for our smart assistants like Alexa to purchase things and organise our lives without our input. This is an exciting glimpse at what the future of the world and our industry might be. This episode was sponsored by the wonderful people at https://khoros.com Subscribe to the Shiny New Object podcast on Apple Podcasts here  https://podcasts.apple.com/gb/podcast/shiny-new-object/id1369215474?mt=2 Listen to the Shiny New Object podcast on Spotify here - https://open.spotify.com/show/03SUtq4qPFOhz0MYTAdOTX Read a full write up of the podcast here - https://automatedcreative.net/podcasts/ Tom Ollerton twitter - https://twitter.com/mrtomollerton Tom Ollerton Linkedin - https://www.linkedin.com/in/tomollerton/

Respected leader in the web analytics industry helping organizations integrate data into decision making processes. Commonly interacts with senior level management to drive the strategic use of web data. Collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. Justin was nominated as the Innovator of the year in 2011 by the Digital Analytics Association and Most Influential Industry Contributor in 2012 and 2013.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)

John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Prior to joining Web Analytics Demystifed, John was a Senior Analyst at Forrester Research where he led the Analytics and Optimization practice. John is a past president of the Digital Analytics Association and author of Social Media Metrics Secrets (Wiley, 2011).Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)

In this podcast, Jim Sterne shares how marketing has evolved through disruptive times. He shares some of the best practices in the marketing and digital analytics space. He sheds light on some opportunities in the marketing and analytics space and how machine learning is changing the face of digital and marketing. This is a great podcast for anyone looking to understand how AI is impacting marketing and what are some big opportunities in marketing and digital. Timeline: 0:30 Jim's journey. 5:25 The evolution of marketing. 8:45 Breaking down the digital. 11:40 Marketing and analytics. 13:27 Misuse of analytics in marketing. 17:35 Resolving bad data and bias. 22:20 Good digital analyst vs. bad digital analyst. 28:06 Defining a well-oiled marketing machine. 30:33 Marketing industry's adoption of technology. 34:19 Technology adoption strategy. 38:23 Impact of machine learning and digital marketing. 42:19 Decision making, accountability, and AI. 47:08 Advice for start-ups. 48:52 Disruption opportunities in digital marketing. 55:57 Ethics and marketing. 58:52 What's next in digital marketing. 1:02:27 Jim's success mantra. 1:05:36 Jim's reading list. 1:07:30 Key takeaways. Jim's Books: amzn.to/2KB1QCR Jim's Current Read List: Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean Doyle amzn.to/2KG4K9d Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking by Foster Provost and Tom Fawcett amzn.to/2AWR3Dz Podcast Link: https://futureofdata.org/future-of-data-in-marketing-digital-jimsterne/ Jim's BIO: Jim Sterne focused his thirty-five years in sales and marketing to create and strengthen customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s, following his humorous Devil's Data Dictionary. Sterne has just published his twelfth book Artificial Intelligence for Marketing: Practical Applications. Sterne produced the eMetrics Summit from 2002 - 2017 and now produces the Marketing Evolution Experience. He was co-founder and served for 17 years as the Board Chair of the Digital Analytics Association. Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom and identified as one of the top 25 Hot Speakers by the National Speakers Association. About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future. Wanna Join? If you or any you know wants to join in, Register your interest by mailing us @ info@analyticsweek.com Want to sponsor? Email us @ info@analyticsweek.com Keywords: FutureOfData, DataAnalytics, Leadership, Futurist, Podcast, BigData, Strategy

Jodi is the Head of Product at SHL. Global responsibility for end to end product development lifecycle for assessment products used by Fortune 500 companies to assess and development talent. Functional leadership responsibilities include Product Management, R&D, Product Development and Alliances/Partnership with distributed teams across the US and Europe. With over 20 years of experience in digital technology, analytics and product management, Jodi has worked at both start-up and established firms including comScore, USA TODAY, Visual Sciences (acquired by Adobe) and AddThis (acquired by Oracle). She is passionate about building technology products with a strong emphasis of using data to drive user experience, design and the product development process. She is an active member of NextGen Venture Partners Washington, DC chapter, an entrepreneur friendly venture group specializing in seed and Series A funding in the DC start-up space and also sits on the American University Kogod Business School Information Technology Council. From 2012 to 2015, Jodi served as a board member of the Digital Analytics Association where she served in both the Treasurer and association President roles during her tenure. Jodi graduated from Pepperdine University with a B.S. in Business Administration and holds an MBA from American University with an emphasis in Finance and Management of Global Information Technology.  

You've likely heard the terms Artificial Intelligence and Machine Learning thrown around quite a bit. But what does it mean for you? What exactly is AI and how does it differ from Machine Learning? How will it affect marketing and what can we do to prepare for its impact on us? What are concrete examples of its use and what does it mean for our jobs? Should we be concerned? Join us as we invite Jim Sterne to look back at the future and answer this question for us: “If today is 10 years in the future, what would you have wanted to tell your today self about AI and Machine Learning?” In this episode, Jim will share with us the top 5 things you can do now to prepare for the coming AI revolution. Jim Sterne, Founder, eMetrics Summit Co-Founder Digital Analytics Association An internationally known speaker and consultant to Fortune 500 companies and Internet entrepreneurs, Jim Sterne spent more than twenty years in sales and marketing, measuring the value of Digital medium for creating and strengthening customer relationships. He’s written a slew of books on Internet advertising, marketing, customer service, email marketing and web analytics. He is the producer of the eMetrics Summit, co-founder of the Digital Analytics Association, and author of the Devil's Data Dictionary and his most recent: Artificial Intelligence for Marketing: Practical Applications. Jim was named one of the 50 most influential people in digital marketing in the United Kingdom, and identified as one of the top 25 Hot Speakers by the National Speakers Association.

Welcome to episode #583 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #583 - Host: Mitch Joel. He considers himself a "professional explainer." I've known Jim Sterne for over a decade. He sold business computers to first-time owners in the 1980s, consulted and keynoted about online marketing in the 1990s, founded a conference and a professional association around digital analytics in the 2000s, and recently published his twelfth book (yes, twelfth!), Artificial Intelligence for Marketing. Jim founded the eMetrics Summit running 80+ conferences in close to 20 cities from 2002-2017. The audience created the Digital Analytics Association and made Jim Board Chair. Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom, and identified as one of the top 25 Hot Speakers by the National Speakers Association. Enjoy the conversation... Running time: 56:11. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jim Sterne. Artificial Intelligence for Marketing. Digital Analytics Association. eMetrics Summit. Follow Jim on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #583 - Host: Mitch Joel. Tags: advertising advertising podcast ai artificial intelligence artificial intelligence for marketing audio blog blogging brand branding business blog business book business podcast business thinker computer david usher digital analytics digital analytics association digital marketing digital marketing agency digital marketing blog emetrics emetrics summit facebook google itunes j walter thompson jim sterne jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast national speakers association nsa online marketing social media technology twitter wpp

One of the most important, and yet supremely difficult things for any company to do is establish and nurture a culture that promotes and encourages innovation. While we often take our cues from larger companies that have linked their brands to the idea of innovation, it can be a trickier problem for many small and mid-sized agencies to tackle. In this episode, we look at how to make sure that innovation (in approach, processes, technology, culture, etc.) remain a part of the business ethic and Agency DNA. Vicky Brock, CEO, Clear Returns A graduate from King’s College London, Birkbeck and MIT, Vicky Brock is an entrepreneur, an award-winning innovator and the CEO of Clear Returns, a high-growth technology start-up. Named by Forbes.com & Bloomberg as one of the 9 top female tech CEOs to watch, she is also the winner of “Innovator of the Year” at the FDM everywoman in Technology Awards and she has led Clear Returns to be named top Tech Start Up in Europe in the European Commission “Tech All Stars competition”. Vicky is also a Director Emeritus of the Digital Analytics Association. Host: Alex Langshur

The role of delivery is clear: it must earn sales the right to ask for more business. This means it must deliver to scope, to budget and on time, in others words, with excellence. How can you set yourself up to make delivery with excellence the norm and not the exception? Robbin Steif - Founder and CEO of Lunametrics Lunametrics is a Pittsburgh PA based Digital Marketing and Analytics/Insights agency and a Google Premier Partner. Like many entrepreneurs, Robbin has been an overachiever from the start, with not one but two degrees from Harvard. She is a recipient of the BusinessWomen First award, the Diamond Award for Business Leadership, and was a member of the Board of Directors of the Digital Analytics Association. Host: Alex Langshur

“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications and co-author of Experiences: The 7th Era of Marketing stopped by the On Brand podcast to discuss all of this.   About Carla Johnson Carla Johnson helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences for audiences. She works as a trusted advisor at the highest level of blue-chip brands to establish open conversations, instill creative confidence and inspire an environment of receptivity that develops highly prized teams and stellar business results. Carla has worked with companies that include American Express, Dell, Emerson, Motorola Solutions, VMware, Western Union and Smurfit Kappa on how to tap into a wellspring of ideas and unveil new ways to bring their brand stories alive in fun and captivating ways. Named one of the top 20 most influential content marketers, one of top 25 business-to-business marketers, and one of the top 50 women in marketing, Carla is the co-author of Experiences: The 7th Era of Marketing, which teaches marketers how to develop, manage and lead the creation of valuable experiences for their organizations. She serves on the Executive Committee and as the Vice Chair on the Board of Directors for the Association for National Advertisers Business Marketing Association, an instructor for the Content Marketing Institute and the Digital Analytics Association, is a frequent speaker and writes about creativity and innovation, the power of brand storytelling, and customer experience for numerous media outlets. Dig deeper at Type A Communications and follow her on Twitter. Episode Highlights "When you tell a story driven by empathy, you’ll always see results.” Understanding your customers is a cornerstone of effective brand building. Yet with our focus on quantitative analysis and data, we often know too little about our customers and what they want. How can we fix this? Carla reminds us to “Just talk with them.” Conversations can yield powerful results. After talking with your customers, don’t forget your employees. Internal brand communication is key. Carla cited a study from Gallup noting that less than 40% of employees understand what their company stands for. If properly educated, your employees can be a powerful marketing engine. “If you get the internal right, you can reallocate your external resources." “Experience and story are tied together. Hand in hand.” As Carla notes, you have to ask yourself, “What are we going to be known for.” She then shared a great example from Big Ass Fans on how a simple brand touch point can inform an entire brand experience. As we head into the new year, what’s one thing brand builders and marketers should do more of? Look for ways to be “more creative, interesting, and different. Look at brands from outside your bubble.” What are they doing? How can you do more of that? What brand has made Carla smile recently? Carla pointed us to HP and their recent rebranding. “They spent us much time (communicating that) internally as they did externally." To learn more, go to the Type A Communications website and check out the site for her book with past On Brand guest Robert Rose, Experiences: The 7th Era of Marketing. As We Wrap ... Before we go, I want to flip the microphone around to our community …Recently Mike Smith from AWeber gave us a shout for our 100th episode featuring Seth Godin. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Have you ever read an analytics job description? Have you found yourself wondering, "Is it just me, or is there something fishy going on here?" Who better to verbally cogitate this question writ large than a couple of guys who haven't actually applied for a job in a few years? Join Michael and Tim as they dive into the world of analytics job descriptions and chat about the red flags they find...and the various tangential thoughts that the exercise itself sparks. Resources mentioned in this episode include: the Digital Analytics Association, Google Tag Manager Updates: Workspaces and User Manager by Amanda Schroeder from LunaMetrics, Revamped User Interface in Google Tag Manager by Simo Ahava.

Jim Sterne is an author with ten books on internet interactive marketing, including The Devil's Data Dictionary. He is an international consultant, and the founding president of the Digital Analytics Association. He also produces the eMetrics Summit. You can find Jim on Twitter @devilsdata.   EPISODE Making sense of  important data isn’t as simple as looking at the home page of a dashboard. Jim Sterne is a guru on metrics, and shares how we can find the analytics that will help our businesses thrive, and use that data to create trust, and boost conversion rates. We Discuss: The meaning of the most important data terms. Why there isn’t a one-size-fits-all solution to measuring data. How to gain statistical significance. Asking the right questions to use your data effectively. For complete shownotes and more, please head over to www.marketingspeak.com/devilsdata   LINKS & RESOURCES MENTIONED The Devil’s Data Dictionary Digital Analytics Association eMetrics Summit Freakonomics Aaron Ross on Marketing Speak From Impossible to Inevitable Jared Spool on Marketing Speak Google Analytics Adobe Analytics Salesforce Spurious Correlations Facebook LinkedIn Only Humans Need Apply: Winners and Losers in the Age of Smart Machines Medium.com Article from John Smart-Your Personal Sim Target Marketing   STEP UP YOUR MARKETING GAME! 1) Never stop asking questions. The data that you collect is only useful if you put it into action, find out what is working, what needs to be changed, and how you can better serve your clients. 2) When running AB tests, create a third version-this will create more variety and more data on what your target audience responds to. 3) For more data definitions and hilarious information, check out The Devil’s Data Dictionary!   THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

This week we talk with Brooks Bell, Founder and CEO of interactive firm Brooks Bell in Raleigh, NY. They are the leading optimization firm focused exclusively on enterprise-level A/B split testing, targeting and optimization services. In addition to her firm, Brooks is a Director at the Raleigh Chamber of Commerce and a Director of the Digital Analytics Association. On today's podcast, Brooks shares her secrets on being an entrepreneur, creating an awesome corporate culture, and creative job seeking. Listen and learn more! If you've enjoyed the program today, be sure to subscribe to the Copeland Coaching Podcast on iTunes to ensure you don't miss an episode. To learn more about Brooks Bell, visit her website at www.brooksbell.com.

Welcome to episode #446 of Six Pixels Of Separation - The Twist Image Podcast. I have known Bryan Eisenberg forever. Back when I first started publishing music  magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. There were message boards and email lists... and that's where I first started reading the work of Bryan. Now, Bryan Eisenberg is the co-author (along with his brother, Jeffrey Eisenberg) of the bestselling books, Call to Action, Waiting For Your Cat to Bark? and Always Be Testing. We have also shared the stage on numerous occasions, because Bryan is a professional marketing keynote speaker as well. He's done much than that. He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association), serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice, Monetate, Nomi, TagMan, and more). Most recently, he launched a new startup called, IdealSpot, and a fascinating new book called, Buyer Legends - The Executive Storyteller's Guide. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #446 - Host: Mitch Joel. Running time: 46:59. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Bryan Eisenberg. Buyer Legends. IdealSpot. Call To Action. Waiting For Your Cat To Bark? Always Be Testing. Follow Bryan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #446 - Host: Mitch Joel. Tags: advertising podcast always be testing audio bazaarvoice blog blogging brand bryan eisenberg business book business podcast buyer legends call to action david usher digital analytics association digital marketing emetrics Facebook google idealspot iTunes jeffrey eisenberg marketing blog marketing podcast monetate nomi search engine strategies tagman twitter waiting for your cat to bark