Marketing #Unfiltered

Writing a book feels like a multi-year project that's impossible to fit into your busy entrepreneurial life—but what if you could go from idea to published bestseller in just 12 months?That's why I was excited to welcome Ashley Mansour, author and book coach, to Marketing #Unfiltered to break down exactly how to write a book that doesn't just sit on shelves, but actually generates clients and revenue for your business.We cover:➡️ Why the biggest myth about book writing (that it takes years) is keeping you stuck  The three essential questions every business book must answer before you start writing ➡️ Speed writing techniques that help you create content in hours instead of months ➡️ How to structure your book as a client conversion tool, not just a credibility piece ➡️ The difference between writing a book and leveraging a book (and why most authors miss this) ➡️ Why giving your book away for free can be your most profitable strategy ➡️ How to hit bestseller status on multiple lists (yes, it's more achievable than you think)If you've been sitting on a book idea because it feels too overwhelming or time-consuming, this episode gives you the roadmap to make it happen without sacrificing your business or sanity.Resources mentioned on the episode:➡️ Ashley's free 3-Step Framework for structuring your book content: https://coaching.writingcoachla.com/4p-free-page  ➡️ Instagram: @ashleywritesConnect with Ashley:Website: https://www.writingcoachla.comInstagram: @ashleywritesMarketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.In this episode, I tackle one of the most common (and stressful) situations entrepreneurs face: how to reconnect with your email list after months or even years of silence.We cover:➡️ Why the "perfect" comeback email is actually the one you send (not the one you overthink) ➡️ How to be authentic about your absence without oversharing personal details  ➡️ The power of owning your broken promise instead of pretending nothing happened ➡️ Why giving people explicit permission to unsubscribe actually builds stronger relationships ➡️ Practical tips for subject lines, timing, and call-to-actions in your re-engagement email ➡️ How to reset expectations and get your remaining subscribers more engaged than before

Content creation doesn't have to consume your entire business—but it's hard to know how to approach it differently without seeing what's actually working for other entrepreneurs.That's why I was excited to welcome Megan to Marketing #Unfiltered to share her proven system for creating all her marketing content in just 1-2 hours per week (yes, ALL of it!).We cover:➡️ How Megan manages to create all her content in anywhere from 1 hour per month to 2 hours per week ➡️ The specific systems she has in place to maximize efficiency without sacrificing quality ➡️ What role her VA plays in her streamlined content creation process ➡️ How (and if) AI supports her content strategy ➡️ Strategic decisions about where to focus your content efforts for maximum impact  The difference between long-form and short-form content and which to prioritize first ➡️ Smart content repurposing strategies that multiply your effortsIf you're tired of content creation taking over your business and leaving little time for client work and sales, this episode delivers the blueprint for a more efficient approach.Resources mentioned in this episode:  Connect with Megan on Instagram: www.instagram.com/megankachigan  Listen to the Values-First Marketing Podcast www.megankachigan.com/podcast  Grab Megan's Free Audit: www.megankachigan.com/free-audit

In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - with or without you at the helm.What You'll Learn: How to create an AI brand book that maintains your voice (even when you're not writing)  Why exploring AI tools beyond ChatGPT matters for your business  How to use AI for deep content analysis and performance improvement  Building accessible customer service systems using AI chatbotsKey Tools & Resources Mentioned:  Gemma Bonham Carter's Brand Guide: https://gemmabonhamcarter.com/brand  Claude AI: http://claude.ai/  O.Joy by Frank Kern: https://ojoy.ai/  Zapier Pro Account (for chatbot creation): https://zapier.com/  Previous episode with Kristin Lawton: https://podcasts.apple.com/om/podcast/ep-162-how-to-train-ai-to-create-content-that-actually/id1644601845?i=1000683938825 Connect with Sophia: Instagram: @sophiaparra Website: gotocoach.club 

Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience.That's why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural.We cover: Why trusting your business ideas sooner could be the "ticket to ease" in your marketing  How simple "monthly marketing moments" can consistently grow your email list without complex funnels  Practical ways to build trust during today's "trust recession" through genuine connection  Kim's 5-step process to unearth and leverage your authentic brand voice  Why marketing stories don't need to be Pulitzer-worthy (and how to find stories in everyday moments)  How creating a brand voice guide can save you countless hours and help delegate content creationIf you're tired of marketing that feels stiff or inauthentic, this episode delivers actionable advice to find and use your natural voice to connect with your ideal clients.Resources mentioned on the episode: Kim's free Brand Voice workbook and audio mini-series: kimkiel.com/voiceworkbook Hemingway app for analyzing your writing style  Verbatim Voice Tool for copy analysis  Copywriting Tips and Sales Strategies for Small Businesses: kimkiel.com/podcast The Anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email  What are segues and how to write them in storytelling emails: https://www.kimkiel.com/podcast-1/what-are-segues-and-how-to-write-them-in-storytelling-emails  Connect with Kim: Instagram: @kimkiel LinkedIn: Kim Kiel

In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth compared to summits or other strategies, this transparent breakdown is for you. What You'll Learn:➡️ The exact strategy (with ALL the detail) I used to create a private podcast ➡️ How I created the entire podcast without conducting a single interview (and the platform I used) ➡️ Why I chose this format rather than just do another summit, or host a more traditional style private pod ➡️ The key mistakes I made and what I'll be doing differently the next time ➡️ My unexpected success with a low-ticket upsell ➡️ Honest numbers comparison: Summit vs. Private Podcast If you're looking to grow your email list without the exhaustion of a full summit, this episode gives you a behind-the-scenes look at what worked, what didn't, and whether a private podcast might be the right strategy for your business. Ready to see the private podcast for yourself? Check it out at ➡️ gotocoach.club/fortheloveofmarketingConnect With Me:Instagram: https://www.instagram.com/sophiaparra/Website: https://www.gotocoach.club/

We often think client acquisition has to slow down when the economy gets tough. But what if there's a better approach that works regardless of economic conditions?That's why I was thrilled to welcome back Chris Williams to Marketing #Unfiltered. She shares her proven strategies for finding ideal clients even during what she calls a "trust recession"—and how to connect with them in ways that feel natural and empowering.We cover: ➡️ The reality of today's "trust recession" and how smart businesses are adapting➡️ Why inviting prospects onto your "bench" instead of directly into your "house" changes the client relationship➡️ Chris's unique approach to empowering prospects through their buying journey➡️ The business lessons that have transformed her approach since her last appearance➡️ Behind-the-scenes insights into her upcoming book project➡️ The most valuable investments she's made in her business growthIf you're feeling the squeeze in your client acquisition strategy, this episode delivers actionable strategies you can implement immediately.Resources mentioned on the episode:➡️ Where to Find Clients in ANY Economy mini-course: https://chriswilliams.kartra.com/page/bundleWTFPC➡️ For access to Chris's exclusive masterclass, email: info@shineabundancenow.com

What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs?In this episode of Marketing Unfiltered, I'm breaking down my Q+A Day Strategy—the one that had a 100% conversion rate in 2023 and a 93% conversion rate in 2024. (Yep. Not a typo.)This isn't a fluke—it's repeatable, and you can run your first Q+A Day immediately after listening.Inside this episode, I'm sharing:✨ Exactly how Q+A Day works✨ The non-negotiable boundaries that protect your energy and boost conversions✨ Templated email examples you can swipe to promote your own Q+A Day✨ How to answer questions in a way that leads to sales (without being weird)✨ Plus creative ways to repurpose and expand the impact of a single Q+AThe best part? This is actually an episode inside of my brand new private podcast, For the Love of Marketing. So you'll get a taste of what's inside — where 13 guest experts are sharing real-time strategies in 15-minute power episodes. Hint-Hint: You are literally leaving money on the table by not listening! It's JUICY. Start listening here → gotocoach.club/fortheloveofmarketing

As someone who's planning a maternity leave, this episode was everything I needed. Perfect for you if: ➡️ You're pregnant, and want to take time off to enjoy your baby ➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind! We cover things like: ➡️ What are the biggest misconception most pregnant entrepreneurs have about maternity leave?➡️ Which limiting beliefs should pregnant entrepreneurs be mindful of?➡️ What do pregnant business owners need to know about taking time off?➡️ What's the first step? ➡️ We also touched on lots of logistics. Like automations, hires, how long maternity leave should be, and things like that — but she made such an incredible point that I absolutely loved. And it's changed my whole approach on this. ➡️ I also asked her if she has ever seen a pregnant entrepreneur actually make MORE money during their maternity leave? (Hint: She said "ABSOLUTELY".) It's juicy, y'all. Resources mentioned in this episode: If you're getting ready for maternity leave, you should get your hands on this Planning guide: https://www.spaciousmamas.com/PlanningGuideThis guide will help you take the first step in planning your leave by clarifying both your personal and business needs. With this clarity, you'll be ready to build a strategy that works for you and your business!

Holy crap. This one is juicy. Here's what we're covering... 1️⃣ What the heck is your distinctive edge? 2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so you can move through this on your own If you've been struggling with: ✅ Your offer ✅ Your message Or ANY clarity at all around how to stand out in a saturated market, you absolutely need this work, and you're going to love Megan. We also talked about motherhood in business (she had TWINS one year ago and has continued to kill it in business), and also any takeaways on social media because she's got some of the best content on the inter-webs. Resources mentioned on the call: Don't forget to grab Megan's Business Story Blue Print: www.meganyelaney.com/business-story-blueprintThis is a blueprint and template helping you to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you. It is very juicy. I highly recommend it.

If you struggle thinking you're boring and don't have any stories to tell, this is a good one for you. Inside, we'll cover: ​Adopting a "storytelling-first" approach to marketing - and examples of what that looks like​What makes storytelling so hard and complicated​A step by step framework for making storytelling doable (and even EASY)And more. Resources: Don't forgot to download her STORY FORMULA: www.lightbeamers.com/formulaThat's where you'll get her story framework that will help you harness your own story and begin sharing it in a more powerful, helpful way. 

Let's talk about finding your launch style! In this episode I asked her things like:What is some cookie cutter advice when it comes to launching that drives you crazy?Is there something specific that's working in 2025?Where do most people get stuck with launching?What are some SIGNS that shows someone their launch style isn't working  — so they can start unlocking a new way of doing things? Is it possible to launch WITHOUT webinars and challenges and all the things — especially for people who freeze at the idea?Are there some sales or launch strategies that work better than others?What are micro actions for sales momentum and why are they so important?Resources:➡️ Get on the waitlist for her upcoming program, Your Launch Style https://www.traciepatterson.com/interest_yls “When you're tired of launches wearing you out, wondering why them and not you, or where are the results you used to get, join us in Your Launch Style™. This program helps you create a custom launch strategy that fits your energy, your offers, and the seasons of life you're in now. Let's stop conforming and start launching your way.”➡️ Get her workshop series: Micro Actions for Sales Momentum:  https://www.traciepatterson.com/micro-freebie 

We all want more meaningful connections, but how do we actually make them happen? Like, you see someone online and think, Damn, this girl should be my friend—but what's the next move?

Tired of the same old sales strategies? There's another way.We tend to think the only way to sell is through webinar launches, sales calls, 5-day challenges, or maybe an evergreen funnel if we're feeling fancy. They all work—but they're not the only way to sell, no matter what some online guru says.That's why I loved this convo with Nicki Krawczyk. She created the Circuit Sales System—a genius hybrid of live launching and evergreen that takes the best parts of both. It's also how she 40X'd her revenue in under two years. (Yeah. Forty.)We cover:The biggest mistakes people make when sellingWhy live launching actually works against smaller brandsHow the Circuit Sales System changes the gameThe behind-the-scenes of selling your IP (yep, Nicki actually sold the course she created on this!)If your sales process feels stuck or stale, this episode might be exactly what you need to shake things up.Resources mentioned on the episode:Get all full breakdown for the Circuit Sales System here: www.circuitselling.com

Escaped your corporate zombie day job and ready to build a business that lets you ditch back-to-back Zoom calls?This episode is for you.Brenda is a pro at creating sales systems that give you the freedom you dreamed of when you left the 9-to-5 grind. We're diving into her no-call sales method and so much more, including:What it means to be aligned AF in life and business.How to make potential clients feel seen and valued—without hopping on a discovery call.The biggest mistakes people make on the road to $10K months (and how to avoid them).Brenda's step-by-step method for creating freedom-focused sales.Ready to take action?Join her $9/month membership for aligned entrepreneurs:https://www.skool.com/aligned-af-community-4419/aboutLearn the complete No-Call Sales Method here:https://www.brendarigney.com/getting-to-10k-months

Today's episode is pretty damn fascinating. Jaime Bell is a lawyer who knows her sh*t, let me tell ya. We talk about… ➡️ Non-negotiable contracts you need to be using that you're … not. ➡️ Things that need to exist on your website that will cost you $500 if you don't have ‘em ➡️ How to avoid chargebacks ➡️ What your options are if you find out someone's stealing your content …and so much more. 

If you feel like you struggle to create content that actually sounds like you with AI ... this is the episode for you. Here's what to do: Listen to the episode and hear Kristin coach me as I go through the exercise Then go to this link and do it yourself.  https://cheers.districtbrandbar.com/brand-voice-mixer Add an INCREDIBLE asset to your business, that will save your hours every week. 

Today we're talking about setting yourself up for more clients in 2025. I'll walk you through 4 things you can do right now – that have nothing to do with running a new year sale that will totally burn you out – so you can bring in more clients in 2025 without all the hoopla. Get ready for some CLEAR next steps so you can take action on each of these items.  PS: Want more marketing support in 2025?  It might be time to join Pocket CMO. Book a free Client Attraction Audit >> here

Most of the A-list coaches on the internet use WorkPlayBranding for their visuals for a REASON. Their eye for storytelling in their branding is top-notch. That's why I was STOKED to have Lyrik on the show. She walked us through: The big mistakes business owners make when it comes to their visual strategy If a visual strategy *truly* increases results? What's the difference between launch branding and your overall branding — or is there a difference?How to reverse engineer your launch or event to come up with your visual strategy Why you should NOT be using the same photos for yearsTips for planning your brand shoot...And SO much more.Resources to stay in front of Lyrik: Follow her company on Instagram @workplaybrandingCheck out all her goodies and resources on her website: workplaybranding.com 

We've got the one and only Heather Sager on the show! Heather is a Speaking Coach and Business Mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR.If you're not booking clients or growing your list from your talks -- you need to listen to this episode. Heather knows her shizzel. We talk about things like: How to know what stories to share in your talk The 5 different styles of signature talks (yes... 5!) The big mistakes people make that get in the way of having a talk that gets results How to know what topic to cover in your talk Building relationships with clients so you can convert at a higher rate SO many things. Per usual, this is a good one. Plus, here are some juicy resources that she wants you to get your hands on: Turn Your Next Unpaid Speaking Gig into a Profitable Outcome - Download 7 strategies to turn each speaking opportunity into a lead generator for your business.https://thespeakerco.lpages.co/profitable-speaking-guide/ Nail Your Guest Speaking Topics - Snag this step by step workbook to turn your experience into 3 go-to, client attracting topics for stages, podcasts & summitshttps://thespeakerco.lpages.co/topic/ 

It's not enough to be a go-to expert, you need to be a trusted ICON! In this conversation we cover: ➡️ A step by step trust equation that will be AWESOME for your content ➡️ The 6 must-do habits of building trust ➡️ The *better* *way to follow up with the media (Hint: You're definitely not doing it) ➡️ Why sharing stories about yourself and talking about yourself are NOT the same thing ...and so much more. Plus don't forget to snag her gift: 10 Steps to Get Your Business In The Media: https://www.pitchtopress.com/You should also follow her here: https://www.instagram.com/adela__hussain/

Get ready for some email marketing TEA! Liz isn't just an email marketing strategist, she's a survivor. And I mean that literally, she just finished in the final five of Survivor — you know, that little show that's on season 46 where people are literally stranded on an island without regular meals and shelter? Yeah … that one

You should probably know this stat: Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show! We're talking all things strategic storytelling.Because, did you know businesses that regularly tell stories are:✔️60% more likely to be seen as innovative and make

In today's episode I break down why I've decided to take a step back from social media. Plus, I share the exact process I took myself through to understand the role social takes in my marketing and what changes I need to make to help it work for me. If anything in here resonates, you should probably book a free Client Attraction Audit. Learn more and book your call here: https://www.gotocoach.club/pocketcmoconversations 

This is a fun one with my good friend, Marisa. She's a bad@$$ messaging expert that has already been on the show before. [Check out Ep 55: How to stop writing boring copy: https://podcasts.apple.com/gb/podcast/ep-55-how-to-stop-writing-boring-copy-with-marisa-corcoran/id1644601845?i=1000597726717] In today's episode, listen in for things like: ➡️ What's working NOW in her launches (hint: I don't hear a lot of people doing this, but it makes so much sense. ➡️ The personal touches she shares on her sales page …. so freaking cool. ➡️ And the hidden P most people are missing when it comes to their messaging which will make sure your message it's just strong, it's leading to sales. Resources: If you're ready to create the message and copy that gives you the confidence to show up and stand out – you're gonna love Marisa's class! (Instead of staying hidden and chronically underpaid; slashing prices, throwing money at ads, creating another funnel or just “waiting it out”...and other stuff that doesn't get you PAID?)That's why I'm always a “HECK YES!” to share this class when Marisa offers it. It's called Leave ‘Em Wanting More: The 3-Part Framework to Whip Up Irresistible Copy with Creativity and Chutzpah. And you can sign up for it here: https://marisacorcoran.com/masterclass?afmc=sophiap 

Let's talk MASTERMINDS. This is a high ticket offer that so many coaches want to offer inside of their business because of the transformative work that is possible, and because — let's be real — this is a high ticket offer ($10k+) that can make a huge difference with just one sale. Kristine shares: 1️⃣ What the heck a mastermind is 2️⃣ How to price a mastermind 3️⃣ How Kristine sells into her mastermind differently than her other offers 4️⃣ What premium clients actually WANT 5️⃣ How long your mastermind should be and how to structure it She also talks about: What a premium offer is (no, it's not just about how expensive it is), why she hates content buckets, how the coaching industry has changed in the last few years, and so much more. Resources mentioned on the call: Plus, you should take her quiz. In 45 seconds, you'll uncover what you should create next to amplify your revenue and the unique brand magic that sets you apart from everyone else. Plus! You'll get access to the signature RYH strategies to ensure your clients are drawn to your offer like a magnet. Get it here:  https://reinventyourhustle.com/pages/quiz 

Anyone who's getting ready to launch, take notes!Lacey is on to talk about launching, more specifically: Launching with a webinar (even though she's helped clients launch in all kinds of ways).We discussed things like:➡️How has launching shifted during this challenging, economic time➡️Her go-to launch tech stack➡️The bare minimum you must do to launch successfully➡️The most common misconceptios about launching that she sees holding entrepreneurs back➡️Plus we workshopped a launch that a member in my membership was currently navigatingAnd lots more.Resources mentioned in this episode:Launch your Profitable Online Business in 4 Steps!Inside, Lacey shares a definitive guide for launching a profitable online business from scratch.You'll get 4 Steps to Launching Your Profitable Online Biz + 2 Free Lessons on Launching and Launch Metrics.Get it here:https://laceycribb.com/4stepsPlus, follow Lacey here:instagram.com/lacey.cribb

In the spirit of the holiday, I felt called to reshare this episode. This story STILL gives me chills one year later. —--Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011.She was abducted by Somali parities and held for ransom for 93 days before Seal Team 6 rescued her on January 5th, 2012.This is a story about knowing who you are; speaking up when something doesn't feel right; the tremendous courage it takes to experience a worst case scenario and still try to make something good come out of it; healing; and using your voice to help others do the same.After 10 years since her abduction, Jessica supports women in writing their manuscript through her and putting their story out into the world.In this episode Jessica also shares why she helps people like you get their book out into the world and the practical — as well as emotional — benefits of doing so. So if you can believe it — we share this insanely powerful story, and then still manage to get some marketing tips in!  You can't say I'm not committed to your marketing

Grab a notebook, ‘cause you'll want to take notes.Ashley is a launch strategist for some of the biggest coaching brands on the internet.We discussed things like:➡️Why are launch conversions taking such a dip in 2024 and what should we do about it?➡️What are the 7 + 8 figure brands that are killing it doing differently?➡️With all her experience – what is *HER* favorite launch strategy?➡️How can you increase conversions on your next launch? ➡️Yay or nay on the waitlist strategy? What about affiliates? Ya see? GOLD. Resources mentioned in this episode: Follow Ashley here: https://www.instagram.com/ashleybrasso Get her High Ticket Launch Strategy Template here: https://creative-inventor-3271.ck.page/1828114bc1

This one is JAM PACKED with mic drop moments. If you are looking to collapse timelines and scale your income by … a lot … this is a great episode to listen to. We cover things like: ➡️Every change or shift she made to hit 7 figures: From messaging, to pricing, to mindset, to team management systems ➡️How she has a 7 figure business even with 500 people on her list ➡️ What the heck humility REALLY is and why you need to stay far, far away from being humble ➡️ Why being “de-lu-lu” is going to help you collapse timelines and get whatever goal you want faster And more. Resources: Follow Kristina here: https://www.instagram.com/elixirmediaco/ 

Gabrielle  is an embodied entrepreneur coach. She teaches brave, spiritual, female entrepreneurs how to triple their income while honoring their shadow and not spiritually bypassing or falling back into the unhealthy masculine.In this episode we cover: ➡️What is REALLY causing our money glass ceiling?➡️What is something that women who make 7 figures and a move do that those who do not make 7 figures above don't do? ➡️Signs you're hitting a money glass ceiling (beyond what's in the bank)➡️Questions you should ask yourself to help you identify your glass ceiling, and break through it➡️The “quantum equation”And more!Resources:Gabrielle is offering a FREE 3-Day Immersion for female entrepreneurs ready to quantum leap in their income, intimacy, and impact, while in feminine flow.In this 3-day immersive experience, you will learn how to:- Triple your income without falling back into the unhealthy masculine and burnout- Leverage your healing journey to quantum leap in your life- Change your paradigm to manifest the money you desireJoin here: https://www.gabriellemartorana.com/immersion-march2024

Hayley is traveling the world thanks to her freedom based business (in fact, as we record this, she's been on 6 flights in 5 days and is headed back to Tulum for 2 months. Pretty far away for a gal from Wales!)In this episode we talk about:➡️A super cool low-lift offer that only consists of Voxer / Telegram support. All her boundaries, what she promises, and even the rate so you can do something just like it➡️Foundations you need in place to create a freedom based business➡️Her exact funnel for selling her course➡️The mistakes people make when trying to set up passive income systems➡️The platforms she recommends to house her tech…and more. We covered a lot of ground with this one!Resources:Hayley's go-to simple funnel for daily low-ticket sales that ANYONE can implement,(Even if you hate tech!)Get it here: https://www.thehayleybarnes.com/passive-income

It's been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls. Today we have 2 coaches: Heidi + Eleni Heidi: is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off.She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? She totally might be right.But I felt it was too early to break it apart and make it less expensive. I felt it could be because the right audience isn't on her list so this is *actually* a growth issue OR that it could actually be a packaging issue. Listen in as we talk about strategically using surveys and some key shifts I'd make to how she's positioning this offer. Resources: Here's the survey mentioned in the call: https://forms.gle/pLGDx8rEtBmdUukq7 Get her Testimonials that sell template: https://www.evolveyourweddingbusiness.com/testimonialsthatsell Plus here's her website + socials: evolveyourweddingbusiness.com 

We've got Caryn Gillen on the show talking about networking. And boy do we get into some nitty gritty detail! We break down her framework step by step to make sure you've got tangible tips for: ➡️Making a marketing plan ➡️Doing the actual networking ➡️And making sure the networking actually leads to something So, if growing your audience, collaborating, making business feel less lonely, or being discovered by new clients are goals you have for this year — let's dive in!

Beth Wood runs an agency that helps you come up with gift experiences for clients, team members, and anyone that comes into your orbit as a business owner.She had such good ideas around how to use gifting strategically and also shared some concrete ways this can up level the experience people have with your community. We cover:When to share gifts — some of her ideas I had never heard before!! How to use gifting strategically The most incredible tax tip — get out your pen and paper for that one! What kinds of gifts you should be sharing How much you can expect to pay for something like this And way more. Resources from Beth: Check out her Branded Gift Giving Made Easy guide! Inside you'll find a stress-free way to send personalized and branded gifts to your clients.You'll find it at her all new website: https://www.woodandcostudio.com/ Plus, follow her here: https://www.instagram.com/woodandcostudioshop

If you feel like launching and content creation is always an uphill battle – you'll want to listen to this! We have Sheri on the show today and she is helping us use astrology to help our launches and content perform better. And let me tell you people, this is so cool. Sheri actually helped one of my friends have her best launch yet, so I knew I had to talk to her. We talked about how: To use astrology to identify what kind of content you should be sharing throughout the year (Hint: You don't need to know your zodiac sign for this, you just need to know what month it is!) We also talk about how your launch strategy should shif throughout the yearExactly what to look at when it comes to astrology Plus, she gives you the tools to put all this work into action … immediately, and for free. Tool #1: Take the guesswork out out of your content marketing. Inside, you will find a complete overview of all 12 Solar Months of Content Marketing Guidance. Get it here: https://bit.ly/astrobiz-contentmktgTool #2:The Astro Strategic Offer Alignment WorkshopIn just 20 min you will uncover the key to crafting an irresistible offer that sells out your products or services.https://sherimoise.com/offer-workshop-2024/

If you have coaching packages but not a fully fleshed out beginning to end offer OR if you have a fully fleshed out high ticket offer but are feeling frustrated because it's not selling like it used to… you should listen to this. We talked about: 1️⃣What the heck a high ticket offer is — I loved her definition!2️⃣Her method for coming up with a high ticket offer. OOF – this is good. 3️⃣How to PRICE a high ticket offer 4️⃣And best of all, how the heck to sell your high ticket offer! She actually took us behind the scenes of a launch she was in *AS* we recorded this and it was soooo juicy. She walked through her strategy and explained why she's doing things the way she's doing things. In other words, buyers are valuing connections more than ever before, and Stacey uses this fact to build her high ticket strategies. Yep! You're gonna wanna listen if you're a coach with an offer above $1,000.Resources you can't say no to: Stacey's Five Steps To Creating Your Irresistible Signature 1:1 Offer. This is a mini-course for coaches and experts who want to build a 6-figure business simply and without spending ads...https://www.staceybrassrussell.com/signature-offer-mini-course-unfiltered

I'll be on Ellen Yin's podcast, Cubicle to CEO, on Monday talkin' about my text list Q+A party – which is my signature nurture event. In fact, last year, almost 100% of the people who took part in a Q+A invested in me in some capacity. So, I think it's a really good episode for you to listen to. But first, I wanted to make sure you know… WHAT a nurture event even is How it fits into a marketing strategy Why content isn't a marketing strategy 3 examples of *other* nurture events Why nurture events directly lead to sales Ya see? JUICY! 

If you…struggle with consistencyonly get clients from referralsfeel like people get confused about the work they doGet a lot of people saying they can't afford you…you need this episode. Resources:Get on the Go-To Coach Club waitlist!https://www.gotocoach.club/g2ccwaitlist

Today we're talking about EFT with Jacqui Acree. If you're looking to grow a thriving business without being stressed AF, you're in the right place. We cover things like: ➡️ Signs your nervous system is out of whack ➡️ Habits we as business owners do that actually CAUSE our nervous systems to be out of whack ➡️ The three big reasons we feel stress or worry and how to reframe that ➡️ What's different about EFT as a nervous system regulation tool? ➡️ Why does EFT work so quickly? And more! Resources mentioned in this episode: Get a free, pre-recorded tapping session here that you can use whenever you're feeling stressed: https://jacquiacree.com/experience/

If you experience burnout in your business – you MUST listen to this episode. Kristin Brabant is a business coach who specializes in helping you get RICH and get RESTED. In this episode we cover:➡️What the heck does “RICH” mean for you and how do we come up with this definition for ourselves? ➡️What comes first? Making enough money to be able to rest, or incorporating more rest to be able to make more money?➡️How to know HOW to spend your time so it actually moves the needle➡️Mistakes people make when trying to get more rich and more rested PLUS, the SPILL THE TEA was on fire.  She offered some GOLD answers around her favorite client generating activity and her favorite list building activity — you need to really pay attention to that. Resources: Use one of her 5 calendars to help you increase your revenue and your rest: https://www.kristinbrabant.com/5-calendar-freebieInside you will take an assessment to discover your ideal schedule – I've just started using it and I LOVE it! 

Earlier this week we talked about how to grow your list with Kylie Kelly.Now let's talk about AFTER the list growth to make sure the numbers lead to sales. 

Oof! This is a juicy one.If you want to grow your email list but also — not just with ANYONE, but with the kind of people who will actually buy what you sell — listen to this conversation.We cover:How the heck to pull off a smokin' hot bundle Growth strategies for EVERY goal. In other words, we went down a list of common results everyone is going after and gave advice around the best fit strategy for your goal. (Hint: Yes, the growth strategy for high ticket offers will be different from the growth strategy for low ticket offers .) How many growth efforts should you be doing every month? What should you do if you have NO email list? How do you get started with collaborations even if you're brand new and feel like you have nothing to offerAnd … way more.Resources inside this episode:➡️ Check out Kylie's website: https://kyliekelly.com➡️ Join the Spotlight Club Offer (first month for $7 and then $19 after that) — this is a social link!! https://thepregnantceo.thrivecart.com/the-spotlight-club-2024/?coupon=SOPHIA➡️ Plus, get TEN Email Subject Lines That Convert https://thepregnantceo.thrivecart.com/top-10-email-subject-lines-that-convert/ 

In today's episode, we talk about how to use your human design to inform your marketing strategy. We cover:How to use human design to create a magnetic messageWhat kind of content your human design says you're great at.How to make launch decisions based on your human design.And how to identify your best community building super powers so you become known for something.This is JUICY.Resources mentioned in this episode:Find out your human design type here: https://membership.danielle-laura.com/hd-business-guide/ (and scroll to about mid-way)Plus get 10 Actionable Tips To Align Your Business With Your Unique Human Design For Sovereign Success here: https://membership.danielle-laura.com/hd-business-guide

In today's episode, we answered a question from a listener about launching.We cover:1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch.2. We'll also talk about how your social media content shifts.This is definitely one to bookmark and keep coming back to!Resources:Join Marketing Mail here: https://www.gotocoach.club/marketingmailJoin the Go-To Coach Club waitlist here: https://www.gotocoach.club/G2CC

Amanda Berg is on the show this week spilling the tea on BRANDING. On this episode we cover: 1. What the heck IS branding? Is it really just about brand colors or is it something else? 2. Is there an order of importance? 3. How important is branding if we're just getting started? 4. How can you brand different offers? Meaning – if we have a membership *and* a course, how can we make the branding different enough so it's clear it's a different offer, but also aligned enough so it's clear it's from the same person? 5. What aspects of branding do people tend to miss all together? 6. Do you have any tips for finding your “copy voice”? Anddd more. We also did a deep dive into what's working in her business, and I just LOVED her tips on growing and managing a very large team, plus never missing a deadline and why that is pivotal to her overall process and the experience of her clients. Resources mentioned in this episode: Follow Liberty Type here: https://www.instagram.com/libertytypeco/ Check out her services here: ​​https://libertytype.com/

Inside of this episode I answer this question and do a little mini audit of her page with these goals in mind.“The marketing/messaging roadblock I am having is that, no matter how I present my content, I struggle with having my audience take my quiz or engage with me.  It has led to starting and stopping posting on Instagram.  I recently fine-tuned my messaging and am still trying to figure out how to use Instagram strategically.   I had 2 people last year sign up for my freebie so hoping maybe this year, it might be higher.”We cover:The actual PURPOSE of social media (that people seem to be very confused around)Why we're using the wrong metrics to measure the success of our marketingWhy you're probably NOT growing your email list off of social media, and that doesn't mean it's not working for you.Ideas on how to promote on a platform that wasn't built for promotionIf you're struggling with results on social, this will help.Resources discussed:Join the Go-To Coach Club Waitlist: gotocoach.club/g2ccwaitlist

Laura Jawad is talking about SIMPLIFYING SEO on the show today ... and it is goooood. We cover: 1. What the heck key words are (they're not actually what you think...) 2. How to leverage them in your online content 3. Simple tips for getting your blogs and written content discovered (also easy to prevent mistakes we're making with our blogs!! -- I'm making this one!) 4. What types of content beautifully sets you up to leverage your SEO 5. Technical things 80% of her clients do that are seriously effing up their SEO 6. Tools to use to make this all easier 7. What the heck "back links" are and how we can get them AND SO MUCH MORE. Resources mentioned in this episode: Get Laura's Simplified SEO Guide: laurajawadmarketing.com/seo-simplified  Plus, check her out here: https://www.laurajawadmarketing.com/ 

If you are asking yourself questions like... "I don't know why I'm not getting the engagement I want!"OR"Why is NO ONE buying?"OR"I still have no idea about my 2024 plan"... you might need this episode. Here's a hint: Market research is not dead, I hope these tips help.RESOURCES:The surveys I used:The "perfect fit" version: https://forms.gle/uNhpS1CLFp7qbNsaAThe "list" version: https://forms.gle/rttJ7nsxz1XpMLta7Get on the waitlist for the Go-To Coach Club: https://www.gotocoach.club/g2ccwaitlist 

Google and Yahoo are making updates to how they deliver emails for the first time in 20 years and you absolutely must make these three very simple changes if you want your emails to be delivered to your email list.If you think I'm being dramatic, I'm not.Let's break this down.Here's how it currently works (in super simple terms):➡️ You grow your list using a CRM platform (ie. Kajabi, ConvertKit, etc.)➡️ Every time you send your weekly email to your list, your email knocks on Google and Yahoo's door asking to be let through to the inboxes of your community.➡️ And Google / Yahoo let you in because they know your CRM.But starting February 1st, things are changing.You will now be allowed in (or not allowed in) based on YOUR OWN reputation and online identity.And Cheryl is going to break this down in WAY more detail on today's episode.We're gonna cover:1️⃣Three super simple steps that you must do in order to be let into people's inboxes after February 1st.(Think: actual code to put on your website so you essentially have an online ID that Google / Yahoo can recognize.)2️⃣Strategies for strengthening your relationship with your list to increase deliverability over time3️⃣ALL the details so you know what's going on, the timeline, and what you can do *before* February 1st, by February 1st, and after February 1st.And more…So if you are a business owner, this is an absolute MUST listen to.Resources mentioned in this episode:Watch Cheryl's webinar for *ALL* the details: https://cherylrerick.com/deliverability-webinar/

Carmen is on the show and she was speaking to my SOUL this week! We dive into breaking THROUGH your upper limits and more. We covered:1) Signs you're hitting up against an upper limit (I couldn't believe this one!) 2) How to breakthrough the upper limit (such specific tips!) 3) What an upper limit means 4) Does "work-life-balance" actually exist and how can we achieve it? 5) How to give, receive, protect and harness your energy for success And more! You should also definitely check out her quiz.Discover your UNIQUE coaching super power here:https://carmenohling.com/superpower/