HIGH on Business

In this HCA coaching style episode, Kendra dives into how coaches can navigate the changing landscape of social media while continuing to build trust and convert leads. With consumer skepticism on the rise, traditional marketing tactics are falling flat—making authentic connection more important than ever. Kendra shares what's working now, including behind-the-scenes content, talking-head videos, and direct message conversations that feel personal and low-pressure. She also covers the role of open houses, group sales calls, and live events in building trust, plus tips for balancing Evergreen funnels with real-time engagement. If social media feels less effective lately, this episode will help you adapt your strategy and reconnect with your audience in a meaningful way. In this episode we cover:Building Trust in a Changing Market (01:02)Open House & Group Sales Calls(04:19)Content & Social Media Trends (07:24)Live vs Evergreen Launches (09:27)DM Engagement & Sales (11:45)Paid Sales Calls & Trust Gap (16:11)Retargeting & Marketing Strategy (19:21)       About Colleen KurtzColleen Kurtz is a Functional Nutritional Therapy Practitioner and Clinical Therapist who helps burnt-out moms in their 30s and 40s overcome exhaustion and reclaim their energy—and their lives. She's on a mission to empower women to believe in their resilience, trust their bodies' innate wisdom, and finally prioritize their own needs without guilt. Colleen is the creator of Fatigue to Flourish, a transformational program that helps women move from chronically drained to vibrantly thriving through functional nutrition, foundational healing, and nervous system support. She also co-hosts The Calm Collective podcast, where she shares real talk and practical tools to help women break free from chronic stress and step into their most energized, joyful selves. When she's not geeking out over root-cause healing, you'll find her outside—either at the beach, the pool, or on a walk with her family. She's a big fan of working out, soaking up the sun, and reading… usually three different books at once (because why pick just one?). IG: @colleen_mindfullynourishedWebsite: www.mindfully-nourished.comLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this HCA coaching style episode, Kendra dives into how coaches can navigate the changing landscape of social media while continuing to build trust and convert leads. With consumer skepticism on the rise, traditional marketing tactics are falling flat—making authentic connection more important than ever. Kendra shares what's working now, including behind-the-scenes content, talking-head videos, and direct message conversations that feel personal and low-pressure. She also covers the role of open houses, group sales calls, and live events in building trust, plus tips for balancing Evergreen funnels with real-time engagement. If social media feels less effective lately, this episode will help you adapt your strategy and reconnect with your audience in a meaningful way. In this episode we cover:Building Trust in a Changing Market (01:02)Open House & Group Sales Calls(04:19)Content & Social Media Trends (07:24)Live vs Evergreen Launches (09:27)DM Engagement & Sales (11:45)Paid Sales Calls & Trust Gap (16:11)Retargeting & Marketing Strategy (19:21)About Colleen KurtzColleen Kurtz is a Functional Nutritional Therapy Practitioner and Clinical Therapist who helps burnt-out moms in their 30s and 40s overcome exhaustion and reclaim their energy—and their lives. She's on a mission to empower women to believe in their resilience, trust their bodies' innate wisdom, and finally prioritize their own needs without guilt. Colleen is the creator of Fatigue to Flourish, a transformational program that helps women move from chronically drained to vibrantly thriving through functional nutrition, foundational healing, and nervous system support. She also co-hosts The Calm Collective podcast, where she shares real talk and practical tools to help women break free from chronic stress and step into their most energized, joyful selves. When she's not geeking out over root-cause healing, you'll find her outside—either at the beach, the pool, or on a walk with her family. She's a big fan of working out, soaking up the sun, and reading… usually three different books at once (because why pick just one?). IG: @colleen_mindfullynourishedWebsite: www.mindfully-nourished.comLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode, Kendra Perry gets candid about a big business decision she made during her pregnancy—shutting down her Health Coach Accelerator program—and why she now sees it as a mistake. After a successful launch, she realized that pressing pause wasn't the right move and decided to reverse course. Kendra opens up about the importance of being transparent with your audience, even when plans change.She also shares how eliminating one-on-one coaching negatively impacted her revenue and client experience, underscoring the lesson that business decisions should serve your audience—not just your personal preferences. Now, she's bringing back personalized coaching options and unveiling her next steps, including an updated HCA launch in 2025.This episode is a refreshingly honest look at pivoting, learning from missteps, and staying aligned with the people you're here to help.In this episode we cover:Kendra's Decision to Shut Down HCA (00:01)Reversing Major Business Decisions (03:51)Impact of Business Decisions (12:10)Bringing Back One-on-One Programs (18:59) Resources mentioned:Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode, Kendra Perry shares a cautionary (and incredibly relatable) story about her close friend Amy—a successful health coach who built a $500K/year business without a defined niche… until things stopped working. Applications dried up. Social media stalled. Her audience lost clarity.That's when Kendra stepped in.Kendra unpacks what changed in the online business world (hello, post-2020 saturation), why what used to work doesn't anymore, and how narrowing down your niche can completely transform your business—yes, even if you're already successful. She explains why general wellness coaches are struggling now more than ever and breaks down the harsh truth: in today's online landscape, specificity isn't optional, it's essential.You'll also hear:Why being too broad in your messaging makes marketing harder, not easierThe mistake of “going more general” when things slow downHow COVID reshaped the digital business space—and why niching matters more than everA real-world example of how hyper-niching (like Kendra's HTMA Expert course) can outperform broader offerings with almost zero marketingSpecific niche ideas that can help you stand out and build a business with less hustle and more easeIf you've been resisting choosing a niche because you don't want to “exclude” anyone—or because you've seen other successful generalists—this episode is your loving nudge to stop spinning your wheels and start building smarter.Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode, Kendra unpacks the pricing mistakes that silently hold many coaches back from building a thriving business.From undercharging and hourly rates to unclear offers and outdated pricing, she breaks down why these missteps hurt both your income and your client results. You'll learn how to simplify your pricing, transition to packages, and introduce higher-ticket offers that reflect your expertise.Plus, Kendra shares practical tips for confidently handling objections and knowing when—and how—to raise your prices to keep pace with your growth.These are the 7 mistakes:Mistake #1: Charging Too Little (02:41)Mistake #2: Hourly Pricing (04:55)Mistake #3: Not Having a Premium Offer (08:07)Mistake #4: Confusing Pricing Options (09:46)Mistake #5: Not Raising Prices (11:29)Mistake #6: Arbitrary Pricing (12:34)Mistake #7: Handling Pricing Objections (14:39)Listen to the full episode for Kendra's insights on each mistake. Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-callLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode, Kendra shares her insights on why so many health coaches struggle to stay fully booked—and why it has nothing to do with the social media algorithm.She breaks down five key mistakes holding coaches back: targeting too broad a niche, lacking a signature method that sets them apart, failing to generate high-quality leads through email, using weak or inconsistent sales strategies, and creating content that grabs attention but doesn't attract the right clients.Kendra shares practical advice on how to tighten your niche, develop a standout approach, and refine your marketing so it actually drives bookings. The reasons preventing you from being fully booked out:Reason #1: Your Niche is Too Broad  (03:57) Reason #2: Unique Methodology (12:42)Reason #3: Quality Leads (15:04)Reason #4: Selling Strategies (20:12) Reason #5: Content Strategy (23:10) Listen to the full episode for a deeper look at each reason. Resources mentioned:10 Posts Types to 10x Your Social Sales: https://go.kendraperry.net/10-post-typesNiche Workbook: https://go.kendraperry.net/niche-workbookWant to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode Kendra gets real about the online coaching world and what's actually working right now.She talks about how a flood of competition and tighter wallets are making it harder to stand out—and why traditional marketing isn't enough anymore. To thrive, you'll need stronger lead generation, better long-form content, and more personal connection points like sales calls.Kendra also shares why it's time to rethink your webinars, invest smarter in ads, and double down on building real trust with your audience.In this episode:Shifts in Online Marketing LandscapeMarket Evolution and Current ChallengesModern Buyer PsychologyThe New Marketing Requirements in 2025Why Sales Calls are Making a ComebackSocial Media Reality CheckResources mentioned:Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-callEpisode 272: Is Long Form Content Dead?Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode Kendra breaks down why cookie-cutter marketing strategies and done-for-you templates are falling flat with today's audiences.Referencing leaders like Russell Brunson, the episode explains that people aren't interested in generic content anymore — they're craving real, authentic connections.The episode reminds listeners that while there's no shortcut to building a great business, AI can speed up the creative process without sacrificing individuality. It wraps up with an invite to book a free strategy call to learn more about Health Coach Accelerator.In this episode:The Problem with Done-For-You ContentWhy Templates FailHow we replaced the old templates in HCA to individualize the strategies for your specific nicheThere is 'no fast track' to having a successful programTrying to adapt generic templates actually takes more time than creating custom content Resources mentioned:Want to work with me inside HCA? Let's chat: https://tidycal.com/kendra1/hca-strategy-call Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Creating compelling social media content does not just mean filling your blog with so many words. If you're not getting your desired results and your content isn't making the right impact on your audience, it's time to get serious about what you're putting out there. And in this age of information, your content has got to be more than just giving away data. In this episode, Kendra Perry shares gold nuggets on engaging materials for your social media followers and discusses the importance of creating content in the first place! Tune in now and learn how to stop making your social media accounts a mere collection of boring ass, snooze-fest content!

The conversation explores the evolving role of AI in the coaching industry. While AI can be a powerful tool for efficiency and content creation, the speaker underscores that human connection, empathy, and accountability remain irreplaceable in coaching.Kendra touches on future possibilities like AI assistants and hybrid pricing models, encouraging coaches to adapt without losing their personal touch. In this episode:Why AI Will Never Replace Human Health CoachesHow AI Can Support (Not Replace) Health CoachesThe Future of AI in Health Coaching – What's Coming Next?How to Stay Ahead & Use AI to Your AdvantageOther episodes you may enjoy:Episode 273: Why NOT Using ChatGPT is Making You Stupider & How to Get Better Results Using It Episode 261: THIS is How You Stand Out in the Busy Online SpaceLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode, Kendra challenges the misconception that AI weakens intelligence and instead, showcases how tools like ChatGPT enhance efficiency and creativity.Discover how AI can save you up to 20 hours per month on content creation, freeing up time for high-impact business tasks. Kendra also breaks down how setting up custom GPTs for brand messaging, optimizing AI settings, and leveraging the premium version for better results—plus a sneak peek at the upcoming ‘AI Content Formula' course.In this episode:How NOT utilizing AI tools like ChatGPT is holding businesses backHow Kendra was able to  save $200/month by using ChatGPT to repurpose podcast contentAI is not replacing coaches - it enhances their ability to serve clientsThree key elements to include when prompting ChatGPT: brand messaging, target audience details, and offer information Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of The Wealthy Coach Podcast, Kendra Perry unpacks the concept of lead quality, emphasizing that many so-called "low-quality" leads simply need better nurturing.She explores the effectiveness of Meta ads versus organic leads, highlighting how engagement metrics like open and click-through rates can reveal a lead's potential.Kendra also shares strategies such as long-form content and private podcast feeds to deepen relationships. Action steps include improving email subject lines, tracking engagement, and refining nurture sequences to turn more leads into paying clients.In this episode:Short Form vs. Long Form ContentThe Problem with Focusing Only on Short FormLong Form Content as a Business StrategyThe value of long form content in fostering deeper connections, storytelling, and trust-building with audiences.Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of The Wealthy Coach Podcast, Kendra Perry breaks down the concept of lead quality, explaining that many so-called "low-quality" leads simply need better nurturing.She compares organic and ad-generated leads, noting that while organic leads tend to convert at higher rates, paid traffic can be highly effective with the right strategy.Kendra shares insights on email engagement metrics, the importance of a strong nurture sequence, and strategies like long-form content and private podcasts to build relationships. Action steps include refining email subject lines, tracking engagement, and optimizing follow-up sequences.In this episode:How you're attracting your leads mattersIt's your job to warm up cold leadsGiving your leads a call to actionBehind the scenes: My nurture sequence + Private podcast feed Resources Mentioned:Episode 255: Get My Email Nurture Sequence TemplateHello Audio: https://helloaudio.com

In this episode of The Wealthy Coach Podcast, Kendra Perry breaks down the differences between high-ticket and low-ticket offers, explaining how pricing impacts business strategy.She highlights why high-ticket offers ($1,000+) work well for smaller audiences, while low-ticket offers (under $1,000) require volume to be profitable.The episode explores using low-ticket products as downsells, tripwires, and seasonal promotions.In this episode:High Ticket vs Low Ticket OffersWhen Low Ticket Offers DO Make SenseStrategic Uses for Low Ticket OffersHow to use a Low-Ticket Offer WITHOUT Distracting from your Main High-Ticket Offer Resources Mentioned:Get my eyes on your business with my video audit: https://kendraperry.net/auditScreen recording software: loom.com Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In episode 269 of The Wealthy Coach Podcast, Kendra Perry shares key lessons from over a decade in online business, stressing the importance of mastering sales and marketing—especially when scaling from one-on-one services to group programs.She debunks the “build it and they will come” myth, emphasizing strong messaging, consistent visibility, and relationship-building over social media dependence.This episode also challenges the idea of passive income, advocating for a mix of automation and live strategies. Action items include refining marketing skills, improving content quality, and optimizing program offerings.In this episode:Harsh Truth #1: Sales and Marketing skills are a mustHarsh Truth #2: Why the "Build It and They Will Come" is a mythHarsh Truth #3: The limitations of Social Media Harsh Truth #4: People buy youHarsh Truth #5: Making money passively Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In episode 268 of The Wealthy Coach Podcast, Kendra Perry dives into the power of follow-ups in driving business success. She shares key stats, revealing that 80% of sales require 5-7 touchpoints, yet most entrepreneurs don't follow up enough.Kendra outlines effective strategies, including sending two emails per day during launches, addressing objections, and using urgency to boost conversions.She also recommends advanced tactics like text reminders, retargeting ads, and direct outreach. Action items focus on implementing these follow-up techniques to maximize sales potential.In this episode:How Follow-up builds credibility and helps decision-makingRecommended Post-Webinar Follow-up StrategiesAdvanced Follow-up TechniquesHow to combine multiple follow-up methods for best resultsHow to follow-up after a sales callLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In episode 267 of The Wealthy Coach Podcast, Kendra Perry tackles motivation and productivity, emphasizing that discipline—not fleeting motivation—is the key to success.She shares insights on how only 17% of people feel motivated at work and offers practical strategies to stay productive, including setting small, focused tasks, building routines, and tracking progress.Kendra also recommends separating admin and creative work, limiting weekly priorities to three, and reducing distractions by turning off notifications and planning ahead.In this episode:Motivation is fleeting and unreliableStarting small to build disciplineHow creating routines can reduce decision fatigueKendra's productivity hacksUnderstand the difference between tasks and projects Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In episode this episode, Kendra breaks down the essentials of marketing funnels and their role in business growth. She shares her experience with Evergreen funnels, explaining why a hybrid approach—combining live launches with automated strategies—is often the most effective.Kendra outlines five key funnel types, including free offers, webinars, challenges, and audits, emphasizing the importance of follow-up, urgency, and testing different approaches. She encourages listeners to experiment with funnels and consider using an audit funnel to overcome buyer hesitation.In this episode:The importance of matching funnel to offer, audience, and price pointThe challenges of small organic following and Evergreen funnel conversion ratesFive types of marketing funnelsDetailed funnel strategies including the need for urgency and scarcity and the importance of combining live and evergreen strategiesThe importance of flexibility and adaptation in marketing strategies Resources mentioned:Episode 225: Email Nurture Sequences: Get My Template!Deadline Funnel Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of the Wealthy Coach Podcast, Angela shares with us how she went from juggling multiple jobs in physical therapy and personal training to building a thriving online functional medicine business.Struggling to make ends meet, she joined Kendra's mastermind, where she developed a one-on-one program that brought in $250,000 over three years. As demand grew, she transitioned to a group program, allowing her to serve more clients while fostering community.Angela also reveals how shifting her social media strategy and growing her email list played a key role in her success.In this episode Angela shares:How she quit personal training and physical therapy to focus on online functional medicine within 6 monthsHow her package program allowed more focused attention on clients.Her experience with overwhelm due to a high client load. How she now offers a group program offered alongside a  one-on-one option Group dynamics, and how she creates community and interaction among participants Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this week's episode of the Wealthy Coach Podcast, Kendra Perry speaks to the art of pivoting in business.Sharing her own experiences, she explains how to determine whether a pivot is truly necessary or just a response to temporary challenges. Kendra highlights the risks of frequent pivots, including lost audience trust, and stresses the value of commitment to core offers like her HTMA Expert and Health Coach Accelerator programs.In this episode:How pivoting can become toxic if done too frequentlyHow to know if your business needs a pivotQuestions to ask before pivotingConsequences of frequent pivotingHow Kendra found success through commitmentLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of the Wealthy Coach Podcast, Kendra Perry demystifies Facebook advertising, addressing why boosting posts wastes money and explaining the power of using Facebook Ads Manager for strategic campaigns.She shares key insights on retargeting ads during launches, avoiding pitfalls like Advantage Plus targeting, and monitoring lead quality.Kendra highlights the importance of validated offers, building a warm audience, and avoiding direct ads for high-ticket items. She encourages coaches to take control of their ads and invites them to explore her Health Coach Accelerator for expert guidance.In this episode:Misconceptions about Facebook ads not workingThe importance of paid advertising due to social media saturationFacebook Ad Strategies and PitfallsHow to monitor lead quality in email marketing softwareThe importance of having a validated offer before running adsPersonal Experience and Lessons LearnedLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of the Wealthy Coach Podcast, Kendra Perry tackles the challenge of reaching audiences beyond social media giants like Facebook and Instagram.She highlights the vast reach and superior targeting features of these platforms, noting their user bases surpass LinkedIn and Pinterest by billions.Kendra shares how health coaches can effectively attract niche audiences, like new moms, using precise targeting and paid ads for high-ticket offers. She also stresses the importance of repurposing content and focusing on the 30+ demographic for sustainable growth.In this episode:Comparing the user size of Facebook, Instagram, Linked In, Pinterest and TikTok Targeting and Data CollectionAudience Identification and TargetingPlatform Comparison and High-Ticket Sales Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of The Wealthy Coach Podcast, Kendra Perry shares how to stand out in today's crowded coaching industry. She highlights the importance of infusing personality into your brand, using authentic storytelling, and showcasing behind-the-scenes content to build trust and connection. Kendra also discusses paid ads as a tool for visibility and stresses niching down to solve specific problems for targeted audiences. She invites listeners to download her Choose Your Profitable Niche workbook to refine their business strategies and strengthen their messaging. In this episode:Standing out in a seemingly crowded online space and coaching industryInfusing Personality into Online ContentStrategies for AuthenticityIdentifying your unique voice and personality traitsUsing paid ads to stay top of mind with your audienceHow niching down helps you focus on solving a specific problem for a specific audienceResources mentioned:Define Your Profitable Niche Workbook: https://go.kendraperry.net/niche-workbook-ig Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of the Wealthy Coach Podcast, Kendra reflects on a transformative year, balancing personal challenges like pregnancy with significant business achievements, including a 48% revenue increase and a 75% profit margin.She attributes her success to strategies like interactive workshops for the Health Coach Accelerator and embracing lifestyle entrepreneurship to maintain student connections.Looking ahead to 2025, Kendra shares her $1M revenue goal, plans to refine her content and ads, update the HTMA Expert evergreen funnel, and resume Instagram reels to drive growth.In this episode:Year in review: Pregnancy and business growth simultaneouslyDisconnecting from outcomes as a key mindsetHow an Interactive workshop format improved salesStreamlined content creation process for efficiency Resources mentioned:Ep. 256: I spent $120K on Facebook Ads and This is What HappenedEp. 175: Lessons from The Journey of Building an Evergreen Funnel and Running My Own Facebook Ads Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this solo episode of the Wealthy Coach Podcast, Kendra Perry breaks down how to set meaningful business goals for 2025, focusing not only on income but also on creating an emotionally fulfilling business.She outlines the importance of clear lead generation strategies, recommending a goal of 200 new email subscribers per week, and stresses the value of simplifying offers by focusing on one high-ticket core program.Kendra also emphasizes patience in marketing, reminding listeners that results take time. Action steps include defining income goals, streamlining offers, and consistently evaluating progress.In this episode:Getting clear on what you want for your business in 2025What to focus on this yearUnderstanding your audience and refining you messagingLong-Term Strategy and Persistence Resources mentioned:Ep. 256: I spent $120K on Facebook Ads and This is What HappenedEp. 220: Behind-the-Scenes of my Facebook Ads StrategyEp. 226: 5 Non-Negotiables of a Killer Online ProgramEp. 219: What I've Learned from 5 Years of Running Group ProgramsEp 182: Masterclass: How to Find Your Profitable NicheEp 190: 3 Beliefs Stopping You From Hitting 6-FiguresLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

This episode dives into the power of authenticity for online coaches and influencers, using Donald Trump as an example of how being unapologetically yourself—even if polarizing—can help you stand out and build a loyal audience.The discussion highlights why ditching curated highlight reels in favor of unfiltered, relatable content fosters stronger connections. Key takeaways include sharing personal stories, embracing struggles alongside wins, and using bold opinions strategically to attract the right people.  In this episode:Authenticity is becoming essential in both politics and online business.How real, unedited content resonates more with audiences.Building genuine connections is crucial for success.Being polarizing can be strategic and beneficial for building a loyal following.Share personal opinions and experiences to connect with audiences. Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of the Wealthy Coach Podcast, host Kendra Perry breaks down key strategies for success in the evolving coaching industry, with a focus on trends for 2025.She explores how to leverage AI tools like ChatGPT and Fireflies AI to streamline workflows while preserving the human element in coaching.Kendra emphasizes the power of niching down, prioritizing high-touch coaching programs over DIY courses, and building an omnipresent online presence through quality content and retargeting ads. She also stresses the importance of authentic branding over templated marketing. In this episode:Coaching Industry Predictions for 2025AI Integration in CoachingNiching Down and High-Touch ProgramsOmnipresence and Content CreationDeath of Templated MarketingLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of the Wealthy Coach Podcast, Kendra Perry shares how she transformed her approach to Facebook ads, turning early losses into a 48% revenue increase over a year.She highlights the success of her evergreen funnels and lead generation ads for programs like HTMA Expert and Health Coach Accelerator, which significantly grew her email list.Kendra also explains how she now manages ads efficiently in just 30 minutes a week, emphasizing the importance of niching, engaging ad copy, and nurturing new leads for sustainable business growth.In this episode:Kendra's personal experience running Facebook ads, the highs and lows. A closer look at her successful ad strategiesDoubling revenue and profit while working less during pregnancy and maternity leaveWhy a niche, good copy, and willingness to test, is necessary for successful ads Resources mentioned:Join the waitlist for the next round of HCA: https://go.kendraperry.net/evolution-waitlistFree HTMA Training Video: https://go.kendraperry.net/practitioner-trainingLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of the Wealthy Coach Podcast, Kendra Perry breaks down the essentials of crafting high-converting opt-in pages to grow your email list with qualified leads.She highlights common mistakes, like cluttered designs and unclear messaging, and shares a simple formula for success: an attention-grabbing headline, clear subtext, a clean opt-in form, and compelling visuals.Kendra also stresses the importance of mobile optimization and provides tips for tracking performance, offering benchmarks for views and conversion rates to help refine your strategy. In this episode:Common issues of ineffective opt-in pagesIneffective opt-in pagesCommon Mistakes in opt-in pagesAnalyzing opt-in page performanceTesting elements of your opt-in pageConsidering your audience fit and offer appeal Resources mentioned:Attract & Convert Freebie Funnel Pack (48-hour flash sale)My graphic designer: https://www.upwork.com/fl/~0191d712890cf5862a?mp_source=shareLeave the podcast a 5-star review: https://ratethispodcast.com/wealthyGrab my Black Friday Deal: The Attract & Convert Freebie Funnel Pack before it goes away on November 27th @ 9am PST !

In this episode, Kendra reflects on lessons from her return to business after maternity leave, diving into why launches fail and how to overcome setbacks.She outlines five key questions to evaluate launch performance, emphasizing the importance of having at least 500 qualified email leads and consistently growing your list by 200 subscribers monthly.Kendra also stresses the value of clear messaging, frequent promotional emails, and aligning offers with your audience's needs. Plus, she teases upcoming tools like her "Attract and Convert Funnel Freebie Pack" and Black Friday deals.In this episode:Discussing failed launches and their implicationsFive critical questions to ask after a failed launchNeed for qualified leads aligned with your nicheImportance of continually growing email list (200+ subscribers/month)Sending enough promotional emails during launchImportance of clear and compelling offer messagingCommon issues: insufficient leads, unqualified leads, poor messaging Resources mentioned:Join our business newsletter to get notified about the Attract & Convert Freebie Funnel Pack. Leave the podcast a 5-star review: https://ratethispodcast.com/wealthyRegister for the Group Program Builder's Lab: https://kendraperry.net/lab

In this episode, Kendra shares her journey of balancing new motherhood, and balancing postpartum life with managing a business. She opens up about the challenges and joys of raising her baby, especially the impact of sleep on both her baby's and her own mental well-being.Kendra details her experience with sleep training, using the Little Ones program, and explains how she's structuring her daily routine to maintain work-life balance, including plans for childcare with her grandmother and exploring daycare options.In this episode:Sleep Training and Postpartum ExperienceDiscusses the Little Ones sleep training programDetails the daily routine, including work hours and baby careIncorporating family help with childcare and our plans for seeking future daycare enrollment Resources mentioned:Episode 252: My Birth Story & Breastfeeding RANTlittleones.cohttps://www.sweetsleepconsulting.com/@takingcarababies  Leave the podcast a 5-star review: https://ratethispodcast.com/wealthyRegister for the Group Program Builder's Lab: https://kendraperry.net/lab

In this heartfelt episode of Personal Narrative, Kendra Perry opens up about her birth story and the ups and downs of early motherhood, recording for the first time since welcoming her baby boy, affectionately called “Little Dude.”She shares her experiences through a tough pregnancy, a fast-paced labor, and the following hospital stay, reflecting on the realities of breastfeeding challenges and the decision to transition to formula.Kendra also speaks on societal expectations, the emotional impact of “fed is best,” and the need for better support for new working moms. In this episode:Birth Story and Maternity LeaveOur Feeding JourneyBreastfeeding Challenges and Societal PressurePublic Service Announcement on Asking Breastfeeding Questions Resources mentioned:Episode 216: Pregnancy Real TalkHipp Organic Formula: https://www.formulandcanada.com/products/hipp-formula-first-milk Leave the podcast a 5-star review: https://ratethispodcast.com/wealthyRegister for the Group Program Builder's Lab: https://kendraperry.net/lab

In this episode, Kendra Perry sits down with Dr. Kim Foster, a wellness coach and former MD, to explore the power of signature programs for coaches. Dr. Foster explains how signature programs help scale income without sacrificing time, providing a clear framework to guide clients toward results.She walks listeners through creating these programs step-by-step, from identifying client pain points to designing a structured journey.For coaches ready to get started, Dr. Foster offers a free Signature Coaching Program Template, encouraging listeners to begin mapping out their own unique offerings.In this episode:3 Steps to Creating a Signature ProgramDeciding a Timeframe for a Signature ProgramImplementing and Marketing your ProgramHow to Add Value-added Features that Don't Require Extra TimeLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Success isn't found in shortcuts, but in embracing the journey, giving time its due, and valuing authenticity over extravagance.Join host Kendra Perry as she dives into the three common beliefs that often hold coaches back from reaching the 6-figure milestone. She shares her personal entrepreneurial journey and illuminates how enduring the process leads to the promise of a brighter future. From the illusion of ease to the race against time to stripping down to the basics, Kendra discusses thoroughly which mindsets individuals need to hold onto and let go of as they walk the path of entrepreneurship. Tune in now to break free from self-limiting beliefs and set your course toward that coveted 6-figure goal!Give The Wealthy Coach Podcast a 5-Star Review:https://ratethisppodcast.com/wealthy

Viola Hug (they/them/she) is thought-provoking writer & speaker, and was previously a renowned mentor on topics of business, money, self-healing, and more, culminating to sharing the message of finding true joy, peace, worth and beyond patriarchal capitalistic conditioning. In this episode of the Wealthy Coach podcast, Viola shares her journey from burnout and debt to building a thriving six-figure business. She highlights the importance of tuning into personal energy and attraction over conventional strategies, emphasizing mindset shifts and prioritizing well-being.Viola also introduces tools like human design and gene keys to help entrepreneurs understand their unique energies and align their business with their authentic selves, offering a fresh perspective on success and fulfillment in entrepreneurship.In this episode:Viola's journey from debt and burnout to a multiple six-figure businessThe importance of individuality in business successHow energy and belief impact sales and pricingPrioritizing personal well-being and pleasure in business Connect with Viola:Free Worthiness Process Guided MeditationInstagramTik TokYouTubeWebsiteLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Today, we'll dive into the question that many coaches and practitioners fear: What if your clients don't get results? As a coach, you're responsible for helping your clients achieve their goals, but what happens when they don't see the results they were hoping for? In this episode, Kendra Perry explores the reasons why clients might not get the results they want, even if they're putting in the effort. She shares six ways that you can consider and take action on that will best set up your clients to get results. She also examines the importance of communication and feedback in the coaching process and how you can use them to help your clients make progress. Whether you're a seasoned coach or just starting out, this episode is packed with valuable insights and advice that you can use to help your clients achieve success. Join Kendra as she explores the challenges of coaching, and learn how you can navigate them with confidence and grace.In this episode we cover: Strategies for client successQualifying leads to ensure they're a good fitTools and techniques to manage expectations and evaluate progressHandline clients not getting resultsCollecting Feedback to improve your programGive this podcast a 5-star review: https://RateThisPodcast.com/wealthy

In this episode, Nicole Kramer, a dynamic sales coach for female health and wellness entrepreneurs, breaks down the critical role of sales in business success.She highlights a common mistake: not asking or offering clearly. Nicole shares four key tips for effective sales conversations—preparation, curiosity, empathy, and the confidence to ask questions.Using a skydiving analogy, she emphasizes understanding client motivations and tackling rejection as part of the process. In this episode:Common mistake: Not asking or offering enoughImportance of asking questions throughout the conversationTwo magic phrases for starting conversationsRejection is part of the sales processEpisodes you may also enjoy:Episode 238: How to Know if Your Program Will SellEpisode 218: 5 Ways to Make Fast Sales Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

A $300 one-on-one program isn't affordable for many people, but why would you, a wellness coach, still want to opt for it instead of giving out a low-ticket digital course? Kendra Perry assures us that the latter business model is destined to fail. In fact, there is no way for it to work. She argues that if you couldn't sell a one-on-one program at $300, it would be harder to sell a digital course at $100. Does that sound counterintuitive to you? After all, isn't it easier to sell cheaper things? Well, that's not quite true. Tune in as Kendra tells us why and what you should do instead.Register for my free 3-Day Challenge: Launch Your Profitable Group Program: https://go.kendraperry.net/group-program-challengeGrab my free Price for Profit Calculator and finally choose a price point for your program: https://go.kendraperry.net/p4pLove the show? Subscribe, rate, review, and share! https://kendraperry.net/

In Episode 245 of the Wealthy Coach Podcast, Kendra Perry chats with holistic business mentor Tara Wagner about how entrepreneurs can thrive financially while maintaining their well-being. Tara shares her journey and stresses the importance of building a business that fosters both time and financial freedom. They dive into topics like mindset challenges, overcoming imposter syndrome, and creating balanced work schedules. Tara also offers strategies for avoiding burnout by differentiating between income-producing activities and supportive tasks, wrapping up with insights into managing fear and accessing her free training.In this episode:The Three Areas of Business FocusHow to design a business plan for time freedom, not just financial freedomReframing 'self-sabotage' as self-protectionStrategies to Overcome Mindset ChallengesConnect with Tara:FREE Training: How to Upgrade Your Business So it Doesn't Burn You Out FacebookInstagramYouTubeWebsiteJump on the email list to get communication for the upcoming free challenge: https://kendraperry.net/email Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In episode 244 of the Wealthy Coach Podcast, Kendra Perry breaks down the advantages of group coaching for health coaches and practitioners, challenging the belief that one-on-one coaching is superior.She shares her personal shift to group coaching and the success clients find through community, accountability, and inspiration.Kendra also highlights a hybrid coaching model and announces her free challenge, “Launch Your Profitable Group Program,” running September 23-25. This event is designed to guide participants in building and promoting their own group coaching programs.In this episode:Is One-on-one coaching really more valuable than group coachingHow group coaching helps normalize common mindset blocks and challengesHow to create community and connection within your programOther benefits of group coaching programs such as networking and accountabilityReducing the need for frequent one-on-one sessionsJoin us for Kendra's FREE 3 day challenge, Launch Your Profitable Group Program running September 23-25:  REGISTER HERE

This week we welcome Vicki Shilling, who offers guidance on choosing the right business model for entrepreneurs.Vicki introduces four business model archetypes: Influencer Izzy, Bespoke Betty, Responder Rachel, and Signature Sally, each suited to different entrepreneurial styles. She explains how to align these models with personal strengths and sustainable practices.This episode wraps with some actionable steps based on quiz results and we encourages you to connect with Vicki for further learning opportunities.In this episode:The importance of sustainability and playing to your strengths.Vicki gives a detailed explanation of the four different business modelsVicki introduces a quiz to help determine suitable business modelWhat to stop doing and what to focus on for each business model Connect with Vicky:Vicky's Free Quiz: What's Your Wellness Business Model Archetype?FacebookInstagramWebsiteEpisodes you may also enjoy:Episode 173 - Building A Mission-Driven Business As A Busy Mom With Two Sets Of Twins Real Journey Series With Amy SlaterEpisode 217: Why Lowering Your Prices Won't Increase Your SalesLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

This week Kendra explores the transition from one-on-one coaching to a group coaching model for functional health practitioners.She shares her experience with creating her own membership program, and discusses how she incorporated lab testing into that type of group program model.Kendra also introduces a hybrid coaching model that combines group functionality with limited one-on-one interactions, emphasizing the need for organization in managing such programs.In this episode:Is it possible to have a group program as a functional health practitioner?Kendra's personal insights on running a membership program.How lab testing was incorporated into the group programHow to combine group coaching with limited one-on-one sessionsJump on the email list to get communication for the upcoming free challenge: https://kendraperry.net/emailMentioned in this episode:Loom - Video and screen recording software to create video protocol walk-throughs. Fireflies.ai - AI driven note-taking software for 1:1 or group sessions.Episodes you may also enjoy:219: What I've Learned from 5 Years of Running Group Programs210: How To Run A Group Program When You Have No AudienceLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

This week we business coach Stephanie Long discuss how nutritionists can effectively identify and establish a niche.Stephanie explains that a niche is a focused segment of a broader market and is crucial for building deeper client connections and achieving expert status.She walks listeners through the process of identifying a niche based on personal experience and audience needs, emphasizing the importance of market research and a Unique Selling Proposition (USP). In this episode:The Benefits of Having a NicheBenefits of having a nicheWhat is a Unique Selling Proposition (USP)?How to Differentiate from Your CompetitorsConnect with Stephanie:Free Workbook: Nail Your Nutrition NicheInstagram - https://www.instagram.com/stephanielong.ca/Website - https://www.stephanielong.ca/Episodes you may also enjoy:Episode 224: Create a Lead Generating FreebieEpisode 137: What If You Choose The Wrong Niche?Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of the Wealthy Coach Podcast, Kendra explores how to effectively handle price objections during sales conversations, emphasizing that these objections often stem from a perceived lack of value rather than affordability.She explains the importance of setting prices based on expenses and income goals, rather than being swayed by objections.Kendra discusses how to distinguish between someone thinking something is expensive versus truly not being able to afford it, and she offers strategies like payment plans and permission-based selling to overcome these challenges.She also shares tips on how to better communicate the value of a program to improve conversion rates.In this episode:What Should Your Pricing be Based On?The Difference between "It's too expensive" and "I can't afford it"Strategies on Handling Price ObjectionsShould you Offer Payment Plans? Resources mentioned:Get notified for the 100K Sales Script Bundle SaleGet my Free Sales Call Framework: https://kendraperry.net/salesChargeDeskEpisodes you may also enjoy:Episode 184: 3 Ninja Tips For Higher Converting Sales CallsEpisode 185: Gaining Confidence, Handling Sales Objections & Dealing With Negative Opinions About Your Business // Coaching Call With Breena Hansen Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of the Wealthy Coach Podcast, Kendra sits own with Wendy Breakstone to introduce you the Micro Audio Summit approach to growing email lists without the complexity of traditional summits.Wendy, drawing on her 20+ years of marketing and event production experience, explains how this streamlined summit format—featuring a limited speaker lineup and no upsells—facilitates quick engagement and effective lead generation.She outlines how to organize the summit within six weeks, its audio-only accessibility, and its suitability for both new and established businesses. In this episode:Introducing the Micro Audio Summit: A condensed version of traditional summitsThe Benefits and Logistics of Micro Audio SummitThe Four-part system to Getting Started with your own Micro Audio Summit. Connect with Wendy:Free Masterclass: Leads on Demand: Build a Repeatable Lead-generation System and Client Conversion Machine that Doubles Offer EnrollmentsInstagram @WendyBreakstoneFacebook GroupLinkedInEpisodes you may also enjoy:Episode 224: Create a Lead Generating FreebieEpisode 128: Behind-The-Scenes Of My Virtual Summit Leave the podcast a 5-star  review: https://ratethispodcast.com/wealthy

In this episode, Kendra guides us through the essentials of market research, highlighting the importance of understanding your audience's wants versus needs.She touches on annual market research strategies, including surveying your email list and social media followers, and the benefits of pre-selling programs to test viability.She also shares how to launch a program with minimal content, and gather feedback for iterative improvement as you go.In this episode:The Importance of Market ResearchWhat Your Audience Wants VS What They NeedLaunching Your Program With Minimal ContentUsing Feedback for Iterative Improvements to Your ProgramEpisodes you may also enjoy:Episode 219: What I've Learned from 5 Years of Running Group ProgramsEpisode 202: Real Coaches Share Their Experience Running Online ProgramsLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

This week's episode features Lawyer, Christy Westerfeld from Coach Legally sharing her  must-know legal essentials for health and wellness coaches.She discusses picking a unique business name, setting up the right business entities, creating website legal documents, drafting client agreements, and understanding legal considerations for business growth.Christy also highlights the importance of separating personal and business finances and how to protect your business as it scales.In this episode:Deciding on a unique business nameThe two main business typesThe importance of keeping business and personal finances separateThree essential website documentsClient agreements, Terms of use, and Independent contractor agreementsLegal Considerations for Business GrowthEpisodes you may also enjoy:Episode 120: Save 10-Hours Per Week by Delegating with Arijana IlibasicEpisode 180: ☠ Is AI the Death of the Online Course? Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode, Kendra Perry clarifies the difference between niches and methods in marketing, focusing on HTMA (Hair Tissue Mineral Analysis).She stresses that a profitable niche should address the people you help, the problem you solve, and the outcome you achieve, rather than focusing solely on specific methods.You will learn the importance of selling solutions to significant problems, with practical examples shared throughout. In this episode:What Defines a Profitable Niche?Clarifying the Difference Between Niches and MethodsYou Cannot Market and Sell a MethodHow to integrate functional testing into a niche statement Episodes you may also enjoy:Episode 182: MASTERCLASS: How to Find your Profitable NicheEpisode 224: Create a Lead Generating Freebie Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode we are doing something slightly different and featuring and interview from the Wealthy Health Biz virtual summit.PR coach Gloria Chow debunks some PR myths and introduces her CPR pitching method.You'll learn about crafting successful pitches, making them newsworthy, and hear real-life success stories using the CPR method. In this episode:Gloria Chow's PR Expertise and making PR accessible for all, especially marginalized groups.Common PR Myths such as needing connections to get featured.CPR pitching method: Credibility, Point of View, Relevance.Tips on creating newsworthy pitches by focusing on industry changes, trends, and seasonal angles.Examples of successful PR pitches from Gloria's students.Connect with Gloria:Free Podcast Pitch TemplateInstagramFacebook WebsiteEpisodes you may enjoy: Episode 221: Should You Hire a Marketing Agency?Episode 167: Get More Exposure + Visibility With Lisa Simone RichardsLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In this episode of the Wealthy Coach podcast, Kendra Perry discusses three types of group programs: peer group, hybrid, and DIY. She clarifies that participating in group programs doesn't mean giving up one-on-one coaching and shares personal stories about the value of community. The peer group program requires a unique methodology and benefits from using Facebook groups for engagement. The hybrid program combines individual and group coaching, while the DIY program is generally not recommended for health and wellness due to low completion rates. In this episode we covered:The 3 main Types of Group Programs. Peer Group Program and its Unique Step-by-step MethodologyHybrid Group Program Combines One-on-one and Group CoachingDIY Group Programs and  Why They Aren't the Best Choice for Health and WellnessChoosing the Right Group Program for Your BusinessEpisodes you may also enjoy:Episode 226: 5 Non-Negotiables of a Killer Online ProgramEpisode 210: How To Run A Group Program When You Have No Audience Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Are you using social media to reach and engage with your target business? Are you driving results and generating revenue? You could have a lot of followers, but are you converting those into qualified leads?Listen to your host Kendra Perry as she shares the three DM Scripts that could blow up your sales! The best way to increase engagement and turn cold leads into warm leads is to build relationships with your potential clients. Posting and just ghosting them would not do you any good.You are working on the media side of things but not the social side of things, which could bring your business down. It's all about commitment. You must be willing to start those meaningful conversations while posting!Tune in to learn how you could create content that resonates more with your audience and how you could strategize your conversations with them.In this episode we covered:The Issue with Posting and GhostingUnderstanding Cold LeadsThe Importance of Being Social on Social MediaFears around Conversations on Social MediaSecret to Selling on Social MediaDM Scripts for Health CoachesCommitment to ConversationsEpisodes you may also enjoy:Episode 174: How I'm Using Instagram DM Automation To Grow My Email ListEpisode 212: Is it possible to sell without a sales call? Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy