Podcasts about sellingproduct

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Best podcasts about sellingproduct

Latest podcast episodes about sellingproduct

Retention Chronicles
Selling product and running ads on Amazon vs Shopify vs Meta with Joel Reichert (Maven Thread, Woven Nook)

Retention Chronicles

Play Episode Listen Later Apr 29, 2024 41:31


Joel Reichert, four-time ecommerce owner and co-founder of Copper Pearl, Maven Thread, and Woven Nook, joins Retention Chronicles to discuss selling on Amazon vs. Shopify and running ads on Amazon vs Meta Joel started his career in ecommerce holding a financial role at a tech company and founded his first brand, Copper Pearl, in 2015. In 2.5 years, they grew the business to a 7 figure brand and sold the company in 2018. In 2017, he founded his two current brands, Maven Thread and Woven Nook. He's also grown these brands to be a 7 figure company. Joel tells Mariah about how he started these ecommerce businesses with an investment of $10k and started selling on Amazon storefront. Joel explains that starting out on Amazon helped launch their product to help make their product make sense and then they transitioned into selling through their own website on Shopify.  There are a lot of differences between Amazon ads and Meta ads, such as the barrier to entry for ecommerce beginners and the rate of tweaking needed for each platform. From Joel's perspective, starting on Amazon is the way to go. Joel and Mariah also discuss how customizable DTC products can be for specific cohorts of customers. Ecommerce also allows for there to be flexibility in logistics. This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we'll send your free design right to your inbox! Episode Timestamps 6:10 Starting and growing an e-commerce business on Amazon and Shopify, with a focus on marketing strategies and scaling through wholesale 12:55 Amazon advertising, starting an Amazon business, and failed ecommerce startups. 18:18 Starting a business, preferences for customizable products. 22:44 Product design, customization, and data-driven decision-making in e-commerce. 27:50 Textile selection, manufacturing, and industry resources for eCommerce brands. 32:59 Shipping rates and challenges faced by e-commerce founders. 36:43 Amazon and Shopify e-commerce, brand growth, and customer support.

ReinventingPerspectives
From Great Product To Selling Product: Mastering The Sales Process with Benjamin Brown

ReinventingPerspectives

Play Episode Listen Later Mar 12, 2024 27:41


Struggling with sales and feeling stuck? Benjamin says, "The sales process will set you free."Benjamin Brown is the CEO of 360 Sales Consulting. He has over 20+ years of sales experience. His mantra is, "If you like it. love it, then SELL it." Benjamin is also a sales coach, author, and speaker. Benjamin's top pick :Master The Art Of Closing The Sale: The Game-Changing 10 Step Sales Process For Getting More Clients And Referrals by Benjamin Brown  Connect with Benjamin on LinkedIn at https://www.linkedin.com/in/360sales/

New Focus on Wealth with Chad Burton
The Importance Of Seeking Unbiased Advice From A Certified Financial Planner Practitioner

New Focus on Wealth with Chad Burton

Play Episode Listen Later Oct 25, 2023 35:59


In this episode, Chad & Rob dive into the seven tests for retirement readiness, providing valuable insights and advice to help you make sense of your money matters. With over 28 years of experience in finance and investing, Chad draws from his expertise to guide you through the intricacies of retirement planning. But before delving into the tests, Chad emphasizes the importance of seeking unbiased advice from a certified financial planner practitioner, rather than relying on financial advisors who may be more focused on selling products than providing comprehensive planning. He also highlights the need to have a clear understanding of your expenses, including non-discretionary and discretionary costs, as well as healthcare expenses and potential future expenses such as grandkids' gifts, home maintenance, and vacations. Chad stresses the significance of considering your tax situation and the potential impact of market corrections on your portfolio. He also touches on the importance of long-term care planning and the various options available, such as long-term care insurance, hybrid life insurance policies, and Medicaid planning. Throughout the episode, Chad emphasizes the need for a well-rounded financial plan that takes into account risk tolerance, tax planning, safe money allocation, and the potential impact of market fluctuations. Don't miss this informative episode that will help you assess your retirement readiness and make informed financial decisions. Timestamps: 00:02:04 Prepare for retirement with unbiased advice. 00:06:26 Retirement planning requires careful consideration. 00:14:23 Plan for longer retirement years. 00:15:16 Eating healthy is important. 00:21:10 Long-term care planning is crucial. 00:27:07 Long-term care insurance reduces stress. 00:30:01 Adjust portfolio for retirement success. 00:35:29 Financial planning event this Saturday. Email your money question to chad@chadburton.com Call 1-888-762-2423 for Wealth Management and Financial Planning services or visit www.ChadBurton.com

The Australian Seller
TAS 147 – How Sharon Even has transitioned from selling product ‘opportunities' to building real brands.

The Australian Seller

Play Episode Listen Later Oct 2, 2023 40:08


Next week I'll be in Delhi where I'll be speaking at the eComm India Summit before hanging with Meghla, Marg and Kevin for the India Sourcing Trip with scores of attendees. The Southern Seller Fest is coming up in November and Regina and I are holding a networking drinks party, Sponsored by World First. Stay […] The post TAS 147 – How Sharon Even has transitioned from selling product ‘opportunities' to building real brands. appeared first on The Australian Seller.

Product Thinking
Episode 122: Mastering the Art of Product-Led Growth: Effective Strategies for a Self-Selling Product

Product Thinking

Play Episode Listen Later Jun 7, 2023 44:51


In this episode of Product Thinking, Melissa Perri talks with Wes Bush, CEO of ProductLed. They explore the art of product-led growth and share effective strategies for building a product that sells itself. Wes Bush is the renowned author of "Product-Led Growth: How To Build a Product That Sells Itself." He asserts that, over the past several years, the way we buy software has undergone a transformative shift. Businesses must lead with their product and allow potential customers to experience its value firsthand. Product-Led Growth provides the framework for businesses to adapt to this new era of customer-driven decision-making. It's not just a trend or buzzword but an actionable business strategy that enables companies to succeed in this new business landscape. With Wes Bush's guidance and expertise, businesses can learn to build products that sell themselves and position themselves for long-term success.

Foundation Kings
Fall Episode 9

Foundation Kings

Play Episode Listen Later Nov 15, 2022 81:12


Topics 1. Kyrie: The History Of Buck-breaking & Supporters Not Having It (Jason Williams) 2. Hebrews To Negroes… #1 Selling Product 3. Herschel Walker & Raphael Warnok In Runoff for Georgia Senate 4. Meta Layoffs (11,000) 5. Principal Had Lynched Doll At House Party 6. 14 Year Old Girl Was Sent Home From School Repeatedly For Afro 7. Firefighters Lied After Leaving Black Children To Die 8. Top 10 STD Cities --- Send in a voice message: https://anchor.fm/foundationkings/message Support this podcast: https://anchor.fm/foundationkings/support

Merch Buzz
MERCH BY AMAZON - Top Selling Product Analysis - Let's Look At Listings Niches - Designs & Keywords

Merch Buzz

Play Episode Listen Later Aug 23, 2022 15:47


#MerchByAmazon #POD #AmazonMerchCheck out our YouTube Channel https://www.youtube.com/c/MRKREPORTCheck out one of the best Merch By Amazon tools out there! Use Code "MRKREPORT" for 20% OFF!!Merch Informer - https://merchinformer.com/1240.htmlAMZScout offers a complete Amazon selling tools suite with product finder software for analytics, listing optimization, marketing and competitor analysis.https://amzscout.idevaffiliate.com/idevaffiliate.php?id=1537All Sunsets - DESIGNS Ready For Commercial Use - https://allsunsets.com/?wpam_id=163Vexels DESIGN PLATFORM - https://www.vexels.com/?ref=mrkreportSTART A PRINTFUL BUSINESS - https://goo.gl/G43t3U40 FREE listings! https://etsy.me/2u2xRyaIf you are NEW to Etsy and want to open a store to start selling please use the link above to register and we will both receive free listings!For the Automation Tool I use for Merch By Amazon, Printful, Redbubble, Seciety6, Spreadshirt, Teepublic, Teespring, Zazzle Or KDP Automation visit Merch Titans https://automation.merchtitans.com?ref=mrkMust use tool for anyone working with Amazon's KPD. If you have designs that you have used for your POD business make sure to check this out and start making money on KDP https://bookbolt.io/267.html20% OFF USE COUPON CODE "MRKREPORT"Fiverr - https://track.fiverr.com/visit/?bta=45763&nci=5929BECOME A FIVERR AFFILIATE and start making money - https://bit.ly/2JaIJTT

Ryan's Method: Passive Income Podcast
Etsy Shop Reviews #46: Using Best-Selling Product Mockups is Working!

Ryan's Method: Passive Income Podcast

Play Episode Listen Later Aug 13, 2022 11:59


In this episode I review an Etsy shop that sells print on demand products. I cover some general tips that should result in an overall increase in sales Ranging from changes that can be made to the overall shop layout To edits that can be made on a listing to listing basis, including: - Photo mockups - Keyword strategy - Etsy promotions It's packed with value & you'll definitely be able to apply some of it to your own Etsy shop. Enjoy!

Freedom Motivated with Christina Whiteley
Episode 20-Know your Audience - This is fastest selling product in the world, and you'll NEVER guess what it is

Freedom Motivated with Christina Whiteley

Play Episode Listen Later Jun 6, 2022 9:16


The Bunt
The Bunt Ft. Tony Ferguson S15 Episode 03 “I think he bought a car from selling product”

The Bunt

Play Episode Listen Later Mar 16, 2022 97:14


1. Where'd You Come Up (8:58) 2. First Big Break (10:24) 3. The Red Dragons (13:37) 4. Rick Howard (15:30) 5. Slam City Jam (17:10) 6. Red Devil Suit (21:40) 7. Leaving Real (23:11) 8. Inception Of Girl (24:44) 9. Backlash (26:21) 10. First Girl Trip In Europe (28:25) 11. Acting In the Chocolate Video (32:20) 12. Nintendo Commercials (34:41) 13: Living With Mike And Chico (35:45) 14. What Comes To Mind? (37:00) 15. Lowered Acura (40:54) 16. Rone Journey (42:30) 17. BTS Kick Front Nose Sesh (44:07) 18. BTS Gap Kick Back Tail (45:37) 19. What's Next? (47:02) 20. Rapid Fire W/ Da Ghost (48:55) 21. Post Office (55:56) 22. The Rundown (1:15:56)

Pipe It Up!
#86 - The TRUTH Behind Our Best-Selling Product

Pipe It Up!

Play Episode Listen Later Mar 1, 2022 48:29


Our best show to date. Joined by Kyle Schultz, Tommy and Jack had the pleasure of interviewing Home Stand's father-son duo Pete and Ty Rodriguez, the Manager and Owner of the company, respectively. Home Stand has manufactured and shipped official MLW Strikezones since 2020, which have quickly become a fan favorite product amongst MLW Nation. Hear the incredible origin story of Home Stand, how they developed a relationship with MLW, their mission moving forward, and more on this week's episode of Pipe It Up. For more information on Home Stand, check out their Instagram (@home.stand) and be sure to head over to mlwmerch.com to see our official MLW Strikezones!

owner bestselling truth behind mlw sellingproduct kyle schultz
Internet Profits Blueprint
Why You Need To Stop Selling Product

Internet Profits Blueprint

Play Episode Listen Later Nov 1, 2021 9:15


Join me at One Funnel Away Challenge and claim your INSANE bonuses at likfoon.com/ofaGet your Clickfunnels 14-day FREE TRIAL at likfoon.com/clickfunnelsClaim your FREE sales funnel templates at likfoon.com/salesfunnel

One Knight in Product
Selling Product Thinking by Influencing Companies at the Right Time (with Anthony Marter, product consultant & chair @ Product Aotearoa)

One Knight in Product

Play Episode Listen Later Oct 29, 2021 38:15


An interview with Anthony Marter. Anthony is a product & delivery consultant who is passionate about helping New Zealand companies build products more effectively by intercepting them at the right time to deliver change. He's taken his passion for the local product community into Product Aotearoa, a community aiming to support product practices across New Zealand. We speak about a lot, including: How he aims to use his consulting to "help influence companies on how they do product management at the right moment" and make sure the New Zealand product community are supported How Product Aotearoa got started, the mission behind it, and why it's important for the organisation to make some noise globally to attract speakers The current state of Māori and Pasifika inclusion within the New Zealand tech scene, the lack of product role models in these communities, and how he's trying to help bridge the gap The lack of product management leadership at the exec table in New Zealand, and how this has driven the trend for CPOs without product management backgrounds The problem with management-led feature definition, and how many New Zealand companies are just have product owners managing backlogs in feature factories, with no say on strategy Some of the ways he uses his consulting to try to sell the benefits of being product-led to sceptical company leaders to drive change The importance of product discovery and ensuring that companies stay ahead of the curve by taking HIPPOs along for the ride The problems with sales-led product development & services mindset, and how to drive change by using data to connect outcomes with non-product execs And much more! Contact Anthony You can contact Anthony on Twitter or LinkedIn.

Internet Profits Blueprint
Creating Your Best-selling Product

Internet Profits Blueprint

Play Episode Listen Later Oct 28, 2021 9:27


Join me at One Funnel Away Challenge and claim your INSANE bonuses at likfoon.com/ofaGet your Clickfunnels 14-day FREE TRIAL at likfoon.com/clickfunnelsClaim your FREE sales funnel templates at likfoon.com/salesfunnel

The Myla Sweet Podcast
Overcoming Fear Led To My Best Selling Product! W/ MaryAnne (Owner of Scubbles Soap Co.)

The Myla Sweet Podcast

Play Episode Listen Later Sep 13, 2021 13:21


The Humble Entrepreneur Podcast
Ep #110 RANT ALERT ~ Best selling product or services does not mean it's the best! By The Humble Entrepreneur.

The Humble Entrepreneur Podcast

Play Episode Listen Later Sep 10, 2021 7:06


Just because something is best selling does not actually mean its the best. There are so many examples of this across industry. Is Apple better than Android? Many people will say not, but Apples marketing is so sleek that its best selling and people are queuing round the block to get the latest model. Best selling books are often, just the best launched books and it is surprising easy to get your book to be a best seller on Amazon. It's the same with podcast launches, often its all about the launch, not the product being the best… About the host: Robert Terry is “The Humble Entrepreneur.” He is an Entrepreneur, high level business mentor, and investor. He runs a group of successful business, Nationwide Ventilation, Nationwide Servicing, high level 1-2-1 business mentoring and has interests in property. He is also a ABA qualified boxing coach. And is also looking to invest in people and businesses. Contact information: Website: www.thehumbleentrepreneur.co.uk Facebook: https://www.facebook.com/thebobterry Linkedin: https://www.linkedin.com/in/robert-terry-36305023 Email: robert@thehumbleentrepreneur.co.uk --- Send in a voice message: https://anchor.fm/thehumbleentrepreneur/message

PhatGyrlSnoop
Julio Jones And Roddy White Sued By Marijuana Company For Allegedly Selling Product On Black Market & Money Laundering

PhatGyrlSnoop

Play Episode Listen Later Jul 28, 2021 32:35


Former NFL Teammates Julio Jones And Roddy White Sued By Marijuana Company For Allegedly Selling Product On Black Market & Money Laundering & we gotta DISGUST some Ashton Kutcher & Mila Kunis news!

The Biz Sherpa
8 Tips to Selling Your Product or Service

The Biz Sherpa

Play Episode Listen Later Apr 27, 2021 17:36


Selling doesn't mean putting pressure on someone to sell something. When you have a product or service that solves a problem people will purchase it. Craig dives into the following top 8 tips:  1. Listen to your customer 2. Know your product  3. Don't lead with price 4. Measure demand 5. Answer Phone Calls 6. Don't Put Artificial Deadlines 7. Ask Questions    CLICK HERE to access our free resources, social pages, and website!  

The Biz Sherpa
#21 8 Tips to Selling Your Product or Service

The Biz Sherpa

Play Episode Listen Later Apr 27, 2021 17:36


Selling doesn’t mean putting pressure on someone to sell something. When you have a product or service that solves a problem people will purchase it. Craig dives into the following top 8 tips: Listen to your customer Know your product Don’t lead with price Measure demand Answer Phone Calls Don’t Put Artificial Deadlines Ask Questions Action Items: Access our FREE Resources Subscribe to The Biz Sherpa Newsletter Follow The Biz Sherpa on LinkedIn Follow The Biz Sherpa on Instagram Follow the Biz Sherpa Facebook Page Subscribe to The Biz Sherpa Youtube Channel Subscribe to The Biz Sherpa Podcast on Apple Podcast, Spotify, Google Podcast or Stitcher. Connect with Craig on LinkedIn TRANSCRIPTION: Speaker 1: From his first job, flipping burgers at McDonald’s and delivering the Washington Post, Craig Willett counts only one and a half years of his adult life working for someone else. Welcome to the Biz Sherpa podcast, with your host Craig Willett, founder of several multimillion dollar businesses and trusted advisor to other business owners. He’s giving back to help. Speaker 1: Business owners and aspiring entrepreneurs achieve fulfillment, enhance their lives and create enduring wealth. The Biz Sherpa. Craig Willett: This is Craig Willett, the Biz Sherpa. Thanks for joining me today. On today’s episode, I’m going to share with you the Biz Sherpa’s tips on selling. Often we think selling means putting pressure on someone to make a decision and I think that that’s the wrong impression. How many times have you been, and I remember my first trip to the car dealer and I don’t mean to trash car dealers. I have some friends as you know, Warren LeSueur and his family. They don’t put pressure on people, but my first trip to a car dealer was when we had our first child and I knew our little Honda Prelude and my little Dodge Daytona wouldn’t be sufficient to be able to put a car seat in the back or be safe for our child so we went to a car dealership to buy a Chevy Tahoe, well, what’s the equivalent of a Tahoe today? Craig Willett: But anyway, this is a long time ago. I remember going in to the dealer and sitting down with my wife and not only were they going to give us some big, huge tiger stuffed animal if we bought a car that day, but more importantly, they sat down and went over a matrix of what the car would do for us, how much they could finance it for and what the price would be if we paid cash and then they kept putting pressure on us. What can we do for you to make you buy the car today? And that’s what I didn’t like. I wanted to buy a car. I didn’t have to have it that day. It was a little early for me to be buying one but if we found the right car, then we would buy it. But I don’t like the pressure and I don’t think any of us like that pressure. Craig Willett: One of the things that I say always about business when it comes to having any kind of product or service is, have a product or service that solves a problem and then you need to learn to listen. You need to learn to listen when people show up or call or inquire about your product or service and train your staff to learn to listen. They will tell you what their problem is and why they need your product, I promise you. Spend some time. If you have a sales staff that sells by phone, record their calls and then listen with them. Listen to what people say. They tell you. They tell you right off. Craig Willett: I remember James Stevenson on our podcast, where he shared with us that he went through all these benefits that his property management company could do when at the end of the day, all the customer wanted to know is if somebody from his staff could be at the house next Tuesday to let the furniture movers in. That would have sealed the deal, not what happens if there’s a leak on the second story of the house and what kind of problem that would do and how they could solve that for them. Craig Willett: I think it’s that simple, listen. The other thing that I think is important and it causes us not to listen, but I think it’s really important is to know our product. Know its features, know how it distinguishes you from your competitors. Now, often I find that it’s really easy to say what the competitors don’t do that yours does. I don’t like that. Someone told me early on, “If you’re going to be the best at what you do or you’re going to have the best product, then your features should stand on their own.” When I developed office buildings, we said what our product had and all of its features and we listed them out. As people shopped our product, we were more expensive, but they started to learn why some of our features were important and then when they would ask our competitors if they had those features, they couldn’t say they did. Let them lose the deal. You gain the deal by saying what you do and then stand behind it. Craig Willett: The third area I just sort of mentioned and that is, don’t lead with price, focus on the features that solve the problems, not the price. The price will take care of itself if they understand how and why your product or service solves their problem. And once they understand that, a lot of people are relieved and you’d be surprised how much people are willing to pay just to have a problem solved. It gets it off their problem list and it allows them time think about managing their time and their business. It all of a sudden solves a big issue for them. Craig Willett: The other thing that I would say you need to do, the fourth tip to selling is, measure demand. Now you might say, “Well, how do I do that?” Well, it’s based on the number of calls you get, based on the number of inquiries you have. It kind of tells you how interested the market is in your product or service. When you see that go up, you need to step back and ask yourself, “Do you have the ability to ration this product or service?” And if you do, you may want to consider raising your price. If the demand for your product is continuing to go up, it’s time to raise the price. Craig Willett: Let me tell you a story. I went to Europe, I told you that one of the things I did to help decompress and spend time was I’d schedule away three to four weeks in the summertime to go with my family to Europe. Why? It was eight hours time zone or nine hours time zone difference from here and I could then spend time with my family during the day while the people working in my business and my customers were sleeping. And then I was sleeping while they were up working and it gave me time to decompress. Craig Willett: But anyway, back to my point, while I was gone on one of these trips, my key employees were just taking orders like crazy on one of our projects. When I came back, they said, “Craig, we sold out.” And I thought to myself, well gee, that’s great but how did you sell out so quickly? Well, the week after you left, they announced a hospital a mile away from that project and we just got calls from all kinds of doctors. And I thought to myself, boy, if we had only been able to take a pause or you had called me, I would have told you to raise the price. This is the only opportunity we have to be within a mile and to be having buildings ready before the hospital opens so that those doctors that want to locate near that hospital can buy from us. It’s supply and demand and so you need to measure that demand accordingly. Craig Willett: The other thing that I think is really important is to answer phone calls. If you’ve ever sold for me, you’d understand what I demand of my sales staff and that is answer your phone. I wanted to make sure that when people call on our buildings, that they got a live human. There’s nothing like leaving a message and wondering when you’re ever going to hear back. The person calling you is busy. They have things to do too. They’ve set aside some time to call and to learn about your product or service. If you can’t answer their call, you’re not treating them with the respect they deserve to be interested in your product. Craig Willett: One of our guests on this show is Jim Stachowski, and you’ll find that Jim Stachowski always has a phone ear piece in and will answer his phone at any time. I’ve called him at 10:00 o’clock at night, he’s answered his phone. I’ve called him at 2:00 in the afternoon and he’s been on the back of a horse and he answers my call. Why? He’s one of the best horse trainers in the world bar none and he probably does the most deals in buying and selling horses in the country. He answers the call. You never know who it’s going to be and you never know how important the request is going to be, so answer the call, make yourself available to your clients. Craig Willett: Now, the other thing that I think is really important in the sales process is not to set artificial deadlines. People sense that. We all like to get and meet a quota during a month and sometimes you hear people putting these deadlines. If I sell a few more, I get a trip or I get a prize. If you buy this today, you’ll help me win that prize or you’ll help me be the top salesperson this month. You know what? That may work for some things but I think it’s a low blow to the customer when you do that. Why do I say that? Because I think the customer, you have to show them integrity. You have to show them respect for their time. If it’s a big decision that they’re trying to make, respect their timeframes. They’ll make it in due time. They’ll have their own deadline. Craig Willett: In the office building market, they had a lease that was going to expire and once you knew when that was, they had their own self imposed deadline. You could help work it backwards so you could say, “Look, I know you have a lot to think about, but to make the decision and to give yourself enough time so that your building is ready when your lease expires, you need to make a decision by this date.” But you’re only helping them schedule their lives so that they can make a good decision and not rule yours out because of lack of time. But when you give the artificial times, like somebody else is going to put an offer on this tomorrow and they may or they may not, you can tell them other people are interested, but what’s important is to be open and to be honest with them. You never know what people are going to do. Craig Willett: I remember one time needing to meet payroll and you’ve probably heard this story from me before. Somebody flew in, was interested. We announced a new project and once we got the information out, a chiropractor called, who owned a number of chiropractic offices in the Valley and he called and he said, “I really want one of those buildings there. How can I meet you today?” He flew in on the site and met our salesperson on site, left him with a check for the deposit on that building for 10% because he wanted the one on the street right there on the corner so he could have his name on it and get all the advertising he’s used to getting for being a prominent chiropractic firm in the area. Be careful about deadlines, you never know. They’re going to have theirs, they’re going to have them for different reasons, but you want to understand what your customer really needs first. Craig Willett: The other thing that I think is important to be able to do all that I’ve talked about is to ask questions. Learn to ask questions. Once you understand who your customer is, what their needs are, then you can address those. And that relates back to my first tip and that is, learn to listen. When you ask the question, then learn to listen. I had a friend, he was really good. He leased retail space and one of the tricks he taught me early on in my career, is he said, “Craig, when you ask the question, sit back and put a mint in your mouth. It’s time for you to be quiet.” You’ll be amazed at what they’ll tell you if you’re asking the right questions. Craig Willett: And then of course you can’t forget to ask for the deal. I think it’s an extremely important thing. How many times have you been ready to buy something, but they fed you with so much information that you got confused and you went away wondering whether it was for you. If you’ve worked the process correctly and educated your potential customer on your product, on your service and it’s a match, there is nothing wrong with asking for the deal and say to them, “Since this seems to meet your needs or at least it’s my perception that it does, how about we do the paperwork that’s necessary to reserve this for you?” Now that’s not putting pressure, that’s trying to help them out before somebody else does and they lose on the opportunity or time slips away and they get busy doing other things. That’s another way to say it. “Hey, I understand you’re busy and I know it might be hard to get together again for another week or two. How about we put together the necessary paperwork to reserve this for you?” Craig Willett: These are very easy things to say and if they’re said right, you’re asking for the deal and you’re asking for a commitment. When you ask for that commitment, you’re trying to see if you’ve met all of their criteria and answered all their problems. Now that’s another time to listen. When you ask and they hesitate, you could ask them, “What’s your concerns?” And then listen and take note and then say you’ll look into it and see how you can resolve those concerns for them. Craig Willett: Biz Sherpa’s tips for selling are learn to listen. Understand the problem that they have so that you know how to solve that problem for them. Know your product but the problem with knowing your product is you could start to list a whole bunch of features like James Stevenson said, “I can solve your problem if you have a leak on the second floor,” when really all they want to do is be able to move their furniture in next Tuesday and make sure you have a staff person there or a property manager there to greet the furniture movers and let them in. It’s important to know your product and know how it meets their needs. Craig Willett: Make sure you distinguish yourself from the competition by saying what you do and what your product or service does. They’ll figure out for themselves what the others don’t do. They may ask you a question to compare. Never trash another competitor’s product that could come back to haunt you. Focus on features, look at what yours does well that solve the problems. Don’t focus again on other things. It’s easy to become distracted. Measure demand, make sure that you’re pricing your product or your service to meet the demand that’s there. I talked about meeting an increasing demand and I shared a story today about that, but you might have decreasing demand and you may offer a special once in a while to measure the demand and get it back up. Where you give a percentage off for a period of time if they buy or commit to a contract with you in a certain period of time. Craig Willett: Most important, answer the phone, answer the calls. If someone’s taking the time to call you, answer it. I know we live in a day where we text each other and I think we do that out of respect so we’re not taking up time. But if someone like my very first customer, when I put up my first sign on my first project called and said, “I’m out looking to renew my lease and I see your sign own for less than rent. I have a lease expiring in about four months. I didn’t know I could own my office building.” You want to be there to get that call. And also keep in mind, they have a limited amount of time and if they leave a message and it takes you a long time to return that call, then it’s going to reflect poorly on you and you may not be able to reach them for a long period of time and may have missed the opportunity. Craig Willett: Don’t put artificial deadlines. Remember no artificial deadlines. Be genuine. Ask questions to qualify. Again, you should listen from the beginning and then ask more questions to be sure you understand. And then don’t forget to ask for the deal. There are ways to ask for the deal that don’t put pressure on the buyer or the customer. Craig Willett: As you master these eight tips to selling you’ll understand that the Biz Sherpa podcast is here to help you. If it can make a difference in your life, that’s all I care about. This is not here for paid content. This is not here to make me somebody important. This is here to make a difference in your life. I’m here. I spend this time on your behalf. This is where I give back. I’m grateful that you would spend the time and listen to my podcast today. This is Craig Willett, the Biz Sherpa. Thanks for joining us. Speaker 1: Be sure to go to our website to access the resources related to this episode at www.bizsherpa.co. If you enjoyed this show, tell your friends about us and be sure to rate our podcast. Craig would like to hear from you so share your thoughts in the Facebook community bizsherpa.co. Follow us on Twitter @bizsherpa_co and on Instagram @bizsherpa.co.

The Create Your Own Life Show
852: Selling Product Bundles, The Amazon Strategy You Weren't Thinking of, Feat. Kristin Ostrander | Freestyle Friday

The Create Your Own Life Show

Play Episode Listen Later Mar 26, 2021 23:52


About This Episode: Kristin Ostrander is an eCommerce expert, teacher, author and podcaster. She founded mommyincome.com and hosts The Amazon Files weekly podcast, where she helps others start and grow businesses online. Her grit, hard work, and business savvy have changed her life in ways she never thought possible. From the emotional low of foreclosure to scaling a seven-figure business, she is now determined to make an impact in the lives of others by sharing what she has learned along the way. Her Wholesale Bundle System™ has helped thousands of students turn their Amazon dreams into reality. Find out more about Kristin at: Mommy Income - www.mommyincome.com Twitter - @mommyincome Facebook - @mommyincome Instagram - @mommyincome Check out our YouTube Channel: Jeremyryanslatebiz Make Extraordinary a reality: jeremyryanslate.com/extraordinary See the Show Notes: www.jeremyryanslate.com/852 Sponsors: Command Your Brand Media: Be featured as a guest on top-rated podcasts, just like this one, for massive attention for your brand. www.commandyourbrand.media/apply  Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "The Science of Getting Rich,"by Wallace D. Wattles, about building real wealth. www.jeremyryanslate.com/book  

The Create Your Own Life Show
852: Selling Product Bundles, The Amazon Strategy You Weren't Thinking of, Feat. Kristin Ostrander | Freestyle Friday

The Create Your Own Life Show

Play Episode Listen Later Mar 26, 2021 23:52


About This Episode: Kristin Ostrander is an eCommerce expert, teacher, author and podcaster. She founded mommyincome.com and hosts The Amazon Files weekly podcast, where she helps others start and grow businesses online. Her grit, hard work, and business savvy have changed her life in ways she never thought possible. From the emotional low of foreclosure to scaling a seven-figure business, she is now determined to make an impact in the lives of others by sharing what she has learned along the way. Her Wholesale Bundle System™ has helped thousands of students turn their Amazon dreams into reality. Find out more about Kristin at: Mommy Income - www.mommyincome.com Twitter - @mommyincome Facebook - @mommyincome Instagram - @mommyincome Check out our YouTube Channel: Jeremyryanslatebiz Make Extraordinary a reality: jeremyryanslate.com/extraordinary See the Show Notes: www.jeremyryanslate.com/852 Sponsors: Command Your Brand Media: Be featured as a guest on top-rated podcasts, just like this one, for massive attention for your brand. www.commandyourbrand.media/apply  Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "The Science of Getting Rich,"by Wallace D. Wattles, about building real wealth. www.jeremyryanslate.com/book  

The Terrific Teacherpreneur
How To Increase Sales On Your Worst Selling Product

The Terrific Teacherpreneur

Play Episode Play 29 sec Highlight Listen Later Feb 16, 2021 12:42


In this week's episode of The Terrific Teacherpreneur, I talk about 13 things to do when a product just isn't selling.In this episode, I discuss:Improving the productUpdating the listingDoing a marketing pushIt's impossible for every product to be a best seller, but that doesn't mean that you should have products that bring you $0! It's important to give your worst sellers some TLC.Please note that my free course is no longer available.Sign up here to be notified about when my courses are open!- Like what you're hearing? Feel free to leave a review for this podcast!- Don't forget to subscribe to the podcast so that you don't miss an episode!

Sales Leadership Show
FROM SELLING PRODUCT TO SELLING SOLUTIONS AND HOW IT IS DIFFERENT

Sales Leadership Show

Play Episode Listen Later Oct 15, 2020 30:27


Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs     https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.     Video Emails by Covideo = http://www.Covideo.com       — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth     Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod     Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2   Get a 30 day Free Trial of Pipedrive with “BRUTALTRUTH” coupon at https://www.Pipedrive.com       Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

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Knowledge For Men
Mason Thomas: From Fast Food Worker, Climbing Telephone Poles and Selling Product out of a Trunk to a 7 Figure Supplement Brand

Knowledge For Men

Play Episode Listen Later Sep 28, 2020 126:55


Mason Thomas shares his incredible story of building Superior Labs a supplement brand from the trunk of his car to 7 figures on amazon. https://superiorlabs.com/ Learn more about how you can work with Andrew Ferebee and his coaching team to maximize the quality of your life and relationship: www.kfmcoach.com  

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eCommerce Evolution
Episode 125 - Selling Product Subscriptions and Understanding the Power of Villains in Marketing with Ryan McKenzie

eCommerce Evolution

Play Episode Listen Later Jun 24, 2020 54:28


Learn how Tru Earth is disrupting the laundry detergent space by selling subscriptions and understanding the power of villains in marketing.  My guest in this episode, Ryan McKenzie is a marketing and eComm wiz.  He built his first online business in his 20s and after some extreme wins and some humbling losses, he found his eComm game.  In this episode, we uncover some of Tru Earth's keys to success including  3 types of offers that get shoppers to subscribe to auto-replenishment.  How to structure pricing and discounts for subscriptions Blair Warren's amazing 4 keys to persuasion (literally one the best marketing quotes I've ever heard) and how to leverage it for your business How finding a “villain” can make your marketing more powerful and help you build a closer community (hint: villains don't have to be people) How to approach ad fatigue and new creative development for Facebook How OMG Commerce is helping Tru Earth leverage Google Shopping and YouTub ads Plus more!

TweetTalk: The Black Wealth Podcast (Tweet Talk)
Episode 44- Selling product, shoveling poop & putting respeck on my name w/ The MomTrepreneur

TweetTalk: The Black Wealth Podcast (Tweet Talk)

Play Episode Listen Later May 4, 2020 119:11


This week Raphael (Twitter @WorkMoneyLife) & Charles (Twitter @ToddBillion) speak with special guest Michelle Welch aka The Momtrepreneur (Twitter @_CoachMichelle) about selling products without shame, promoting yourself and time management. Michelle is a serial entrepreneur and single mother. Listen to her talk about how she runs 4 businesses as a mother of 2, why she moved back in with her parents, the importance of time management, shoveling human poop, and more! You can find Michelle at IamMichelleWelch.com To check out her brand new products mentioned in this episode click here. Follow us on social media: Twitter: Raphael @WorkMoneyLife Charles @ToddBillion Michelle @_CoachMichelle Instagram: Tweet Talk @TweetTalkPodcast Michelle @IamMichelleWelch Charles @ToddBillion @Todd.Capital @BlessABlackMan --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/tweettalk/message Support this podcast: https://anchor.fm/tweettalk/support

The Human Entrepreneur
S0.8: Does age matter?! Arminder on winning Dragons' Den at 15 and how he has turned Boot Buddy into a best selling product on Amazon!

The Human Entrepreneur

Play Episode Listen Later Feb 24, 2020 45:17


Arminder Singh Dhillion is the inventor of the Boot Buddy, a revolutionary boot cleaning brush which made Arminder the youngest ever winner of Dragons Den at just the age of 15. In this podcast, Luke and special co-host Armaan discuss Arminder's journey since winning Dragon's Den to make the Boot Buddy a number 1 best selling product on Amazon! Arminder dives deep into how he prototyped and tested different products to create the perfect Boot Buddy and the steps he is taking to expand globally!

Ecommerce Freedom Podcast
My Best-Selling Product

Ecommerce Freedom Podcast

Play Episode Listen Later Jan 27, 2020 16:42


Here's the Dragon's Den episode I mentioned: https://youtu.be/DOHF6zkjypI Elina Mattila: "When you sell a bundle of products and change one of the bundle's items into a different design, do you need to create a new listing or can you just edit the existing one?" Kay Roberts: "Is it now the time for (new) Amazon sellers to use only GS1 barcodes?" Matty Seller: "Hello there. I have used your RA technique and bought several items to sell. Although they are generic items (leather dispatch bags, vest sets and inflatable selfie frames). My question is, will I need to take photos as I can't see them on Amazon?" Richard Ballin: "Which product has been a consistent winner? Which item can be viewed as your 'bread and butter' as has required very little modification/ tweaking throughout its time on your store?" Liked the video? Let me know in the comments :) -Ollie Whenever you’re ready, here’s 3 ways I can help you build + grow your Amazon business. 1. Get your burning questions answered in Ollie's Ecommerce Q&A Facebook Group. Get free content, and be surrounded by an awesome community of likeminded people. Join the group HERE: https://www.facebook.com/groups/ecomm... (To be accepted into the group, please answer the questions after you ask to join). 2. did you know that my ‘Ultimate Private Label Product Research Handbook’ is on sale for $7? It contains ALL my tricks, strategies and criteria for finding ‘smash hit’ private label products that generate upwards of $2,000 per month EACH. It usually sells for $297, but I want YOU to have it for $7, because I'm on a mission to help more people. Click HERE to check out the deal: https://info.ecommercefreedom.com/new... 3. Are YOU looking for a mentor to help you build a 6 figure Amazon business? Apply for your free 'Amazon Accelerator Call' ...we'll chat on the phone and build a plan for you. Apply here: https://info.ecommercefreedom.com/coa...

The Conscious Club Podcast
#19 Wong's World

The Conscious Club Podcast

Play Episode Listen Later Aug 13, 2019 58:35


C'MON IT'S WONG'S WORLD Y'ALL. That's right, Mr. Rubber Wrist himself. This week, we talk all things Cory: the new album, an in-depth Q&A from WNUR, how Cory Wong single-handedly ONED UPPED Jack Stratton at his own game: SELLING PRODUCT. And of course, the most-reoccurring and most-demanded segment on the show yet, FUNNY FUNK: Cory … Continue reading #19 Wong's World →Support this podcast at — https://redcircle.com/the-conscious-club-podcast/donations

Biz Bros Podcast
Think Local When Selling Product Online

Biz Bros Podcast

Play Episode Listen Later Jan 3, 2019 8:50


In this episode, we chat about when selling eCommerce online you also need to think local. There are several ways to leverage your local audience and community to drive sales online, in addition, to build hype around your product in pre-launch and when your product is live. To get in touch with Kyle or Eli head to www.resultsimagery.com.

Paul's Security Weekly TV
Leadership Articles - Business Security Weekly #111

Paul's Security Weekly TV

Play Episode Listen Later Dec 19, 2018 21:57


Matt and Paul discuss how to be productive during the holiday season, how to work from home without losing your mind, how to talk to your boss when you’re underperforming, selling your product as you build it, and more! Full Show Notes: https://wiki.securityweekly.com/BSWEpisode111

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Business Security Weekly (Video)
Leadership Articles - Business Security Weekly #111

Business Security Weekly (Video)

Play Episode Listen Later Dec 19, 2018 21:57


Matt and Paul discuss how to be productive during the holiday season, how to work from home without losing your mind, how to talk to your boss when you’re underperforming, selling your product as you build it, and more! Full Show Notes: https://wiki.securityweekly.com/BSWEpisode111

business leadership news holiday season business stories sellingproduct business security weekly leadershiparticles
Business Security Weekly (Audio)
The Mistake People Make - Business Security Weekly #111

Business Security Weekly (Audio)

Play Episode Listen Later Dec 18, 2018 69:16


This week, Matt and Paul interview Bob Ackerman, a legend in venture capital investing, and is referred to as one of "Cyber's Money Men". Bob is also the Founder and Managing Director of venture capital firm AllegisCyber! In the Leadership Articles, Matt and Paul discuss how to be productive during the holiday season, how to work from home without losing your mind, how to talk to your boss when you’re underperforming, selling your product as you build it, and more!   Full Show Notes: https://wiki.securityweekly.com/BSWEpisode111 Visit https://www.securityweekly.com/bsw for all the latest episodes! Visit https://www.activecountermeasures/bsw to sign up for a demo or buy our AI Hunter!   Visit our website: https://www.securityweekly.com Follow us on Twitter: https://www.twitter.com/securityweekly Like us on Facebook: https://www.facebook.com/secweekly

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Paul's Security Weekly
The Mistake People Make - Business Security Weekly #111

Paul's Security Weekly

Play Episode Listen Later Dec 18, 2018 69:16


This week, Matt and Paul interview Bob Ackerman, a legend in venture capital investing, and is referred to as one of "Cyber's Money Men". Bob is also the Founder and Managing Director of venture capital firm AllegisCyber! In the Leadership Articles, Matt and Paul discuss how to be productive during the holiday season, how to work from home without losing your mind, how to talk to your boss when you’re underperforming, selling your product as you build it, and more!   Full Show Notes: https://wiki.securityweekly.com/BSWEpisode111 Visit https://www.securityweekly.com/bsw for all the latest episodes! Visit https://www.activecountermeasures/bsw to sign up for a demo or buy our AI Hunter!   Visit our website: https://www.securityweekly.com Follow us on Twitter: https://www.twitter.com/securityweekly Like us on Facebook: https://www.facebook.com/secweekly

founders business leadership men news mistakes managing directors holiday season people make business stories sellingproduct bob ackerman datatribe ai hunter allegiscyber business security weekly leadershiparticles cybersmoney
Profitable Marketing Show
#4 How To Create An Irresistible Offer That's Almost Impossible To Refuse

Profitable Marketing Show

Play Episode Listen Later Nov 7, 2018 13:06


Selling PRODUCT and selling OFFER is a totally different thing. In this episode, I'm going to explain why you should never sell just a PRODUCT and how can you turn any product or service into an irresistible offer that's almost impossible to refuse. Using this secret weapon you will be able to sell anything to anyone...anytime you want.

Small Farm Nation
10 Reasons Farms Struggle Selling Product

Small Farm Nation

Play Episode Listen Later Oct 14, 2018 19:09


Okay, so it’s Marketing week here on the podcast. And it’s an important episode, and if you’re a farmer, this is gonna really resonate with you. I want to talk about why small farms struggle so much to sell their products. If you’re a small, family farmer, you know what I mean. I've created a list of ten reasons why small farms struggle to sell their products. Listen in and see what you think.

Notorious Hustlers's Podcast
Episode 5: Jas Bagniewski – Underground Caves To The Best Selling Product On Groupon Ever

Notorious Hustlers's Podcast

Play Episode Listen Later Jul 31, 2018 46:46


Jas was at Rocket Internet, and set up a few companies. He sold City Deal to Groupon and ran Zolando which was the biggest ecommerce company to come out of Europe. Groupon was focussed on services, so Jas decided to look at high margin products that could be sourced locally and they done a mattress deal on Groupon. From idea to launch, they made a website, went to a few manufacturers. One of the manufacturers said they are biggest and can handle 20,000+ mattresses. They put the deal live and sold 6,000 mattresses on the first day! They then went back to the manufacturers and told them they had secured 6,000 orders that need to be delivered in one month.  They worked with a company in Blackburn who ended up digging tunnels at the back of their office to keep the production going because neighbours had complained and closed down the office.  How did you launch 3 companies while working full time? The companies that Jas launched were actually for Rocket Internet. Their initial idea for Europe was to launch a few companies and eBay seemed the most interesting. They went to eBay and said they want to take it to Europe, eBay didn’t think Europe would be interested in ecommerce, so the Samwer brothers built a mini eBay themselves and 100 days later they sold it for 50 milion. They also sold the company Jamster and City Deal. How did you go from idea to launching on Groupon in a space of just two weeks! Jas was quite lucky to have three people working with him. All three focussed on different areas, Jas focussed on building websites, another person focussed on sourcing the product and the last person focussed on logistics, delivery, customer service, etc.  Broadly speaking, Marketing, Web/Product Management and Fund Raising are the three areas you need to focus on when launching a product on Groupon.  Millions of things get sold on Groupon, how did you know what would work? A guy contacted him from Groupon, that was from a Groupon store on Phoenix and identified that selling mattresses was so popular it crashed it site, so it was luck of the draw, they expected to sell 50–100, but sold 6,000. How did you iterate the product for those 6,000 mattresses?  At the time Jas missed his train and he had 15 minutes to make a decision, so he sat on quite a few mattresses and chose the one which was within his price range and ordered those! Since then, they’ve gone through multiple iterations and when someone called and told us they wanted to return the product they used that research top optimise a mattress that would work well for people. As they expanded, they got product specialists and mattress experts and told them they wanted it to be cooler, and bouncier, they done all this research while selling on Groupon. By this time they had sold over 75,000 mattresses and had a very good idea of what works.  At what point where you ready to leave the corporate world to go off on your own? Jas always wanted to eventually leave, he left the Samwer brothers multiple times and failed every time and they took him back every time. There’s about 40,000 people now but at the time there was only about 30 people, so in the beginning they gave him an equity stake to go out and build a company in Poland. The more Jas did it, the more he realised he wanted to run his own company.  When you failed, what were your lessons from these failures? It’s really important to hire good people. Initially they hired young people because they were confident enough to tell these guys what to do, but eventually you realise all the knowledge is coming from you. At Eve Sleep now, they have people who are incredible and just get on with it from a variety of backgrounds once you explain to them what the strategy is.  Raising a lot of money. They raised very aggressively until they got to 57m, this gives you some buffer and allows you to take some risk because you’ve got room for error.  As someone who’s very experienced in raising money, what did you learn throughout this process and what’s the best way to raise funding? Honestly, you just got to keep on doing it. The more you do it, the better you get. You’ll get a lot of push back so you’ll hear a lot of rejection and so you’ve just got to be very thick skinned.  One of the Samwer brothers, introduced them to most of the VCs in London which really helped. However it’s about building something big, don’t get caught on the small details, focus on what the vision is and where you can take mattresses.  What did you learn from these brothers that were clearly very influential in your life? Jas worked on an internet company and he had no idea where to start. They mentioned to him that he needed to him think big but focus small, what’s the next things you need to do. Think in tiny steps and add up. Work harder than anybody else. Not in terms of sitting in front of a computer, but think from the perspective of never giving up and taking a no for an answer.  On a personal level, where do you get that drive from? Jas really enjoys the process, with a market cap at 150m it’s great but that wasn’t the goal from the outset. He just loves the process, proving people wrong, but doesn’t enjoy things just because they are successful and it’s for these reasons that he enjoyed the ones that failed just as much as he enjoyed the ones that succeeded.  Your focussed changed from Sales to actually doing branding, how did that transition happen? Kuba Wieczore was about to setup a branding agency. They wanted to build something more substantial, so he jumped on board as one of the main co-founders.  How do you keep people interested in just one product? It’s about inspiring customers when they first come across your product because it’s a onetime purchase. They do now have 15 products on the website and they intend to keep adding more as the years go by.  What was your drive to keep your mattress simple as opposed to making iterations and launching pocket sprung, memory foam etc.? When they launched on Groupon they only launched one time of mattress. It was difficult to explain to customers what “soft” or “firm”. As they started talking with customers, they realised that if they offer a 100 day trial customers can decide for themselves if the product if right for them so they made it instrumental to their marketing. It’s like when you go to a hotel room, you don’t ask about the type of bed, you just expect a comfortable bed and that’s what Eve is. What are the key elements of creating a distinctive brand? A point of view. So many mattresses out there, they got stuck on there that’s interesting. Every great day starts the night before. No sleep brand talks about being awake. Simple, catchy message and making something interesting. How do you deal with copycat brands that start cropping up?  Guys in the US done some clever PR things that Eve could do, some of their competitors could go into retail stores and do things in a better way than them, but they been doing so much longer with more markets and products.  Eve Sleep is more of a leader in the market because they’ve been doing it longer than everybody else so they ensure they keep current by being creative.  How do you keep innovating as a company and as a brand to stay at the forefront of the industry? Although they hired people, none of the leadership are from the Mattress Industry. They bring the best from amazing companies from all around the UK and just fuse together the best of what everybody brings.  One day they had an investor who said they’ve never invested in a company without seeing their offices, so they rented an office for one day and got a lot of friends to sit with their laptops on the desks. They then had the investor meeting which was about 10 minutes at which point they tried on the mattress and sat on it — this is a real story about being creative and that’s what the branding and the mattress brings.  How do you do things differently? It’s hard, there’s a few boring things they would have done differently i.e. perhaps not launch in certain markets too fast, didn’t take the restrictions of other markets too seriously etc. However when you look around there’s a lot to be grateful for. You work with your buddies and cousins, and you have an amazing company with people you love and a market cap at £150m, it’s hard to think of the failures. There’s a few boring things like a poor accounting software, but that’s insignificant.  By the time they launched Eve, they knew exactly what to do to make it a success because they had already experienced a lot of the failures prior to launching Eve.  How did you convince investors without having a brand, offices, and email lists etc.? How did you convey to them you’re a serious company?  The whole process from idea to launch took about 5 months and they had an incredible team which made them seem credible because they knew the category really well. Their first round of funding was at £600k, which was pretty small for a VC. They were very lean initially and Jas lived off the money he made from selling mattresses. However, what investors want to see is some traction. A lot of the £600k went into marketing, tech and IT but as they started seeing press and traction, they started investing more money in the later rounds.  They didn’t raise money until they were really confident that it would work? They were a money machine from day one by making £2m so they didn’t feel the need to go to investors. This time he just had an amazing brand and he felt so confident that he knew exactly what he was doing, and so much so that they said well if it doesn’t work we should just give up. Everything was aligned to perfection. When you did the Marketing Strategies initially, how did you promote to market? Was it key words or growth hacking strategies? When they first went to market they got a bit of press because they raised funding. Their product was for the consumer market so it generated more interested. The next 3–4 months they focussed on Google Ads and keyword bidding which Jas had done while at Rocket Internet. As they grew, they focussed on Facebook Ads and had an agency to help with that, and as they grew very big they tried TV and Underground, but it’s very expensive so if you do it, ensure you have a financial buffer to iterate and fail like A/B testing.  Press: funding round, it got a bit of interest, google ads, keyword bidding, 3–4  What‘s our advice for going into business with friends and family? When it’s good, it’s great, but when it’s bad it’s a disaster. Jas and Kuba think very similarly despite coming from different backgrounds. They have completely different skills but think along the same lines. There’s not a right solution for this. Two of Jas’s friends left Eve Sleep, but they still remained good friends. A lot of nasty things were said and done but you need to remember your friends and family above all else.  Did you have any formal process in place to catch up with each other?  Not really, we’re family so there’s no formal process. You’ve got to be thick skinned and comfortable with what people say about you. It requires you to have humility and when you’re wrong the ability to say sorry. It’s okay to disagree with each other but because of how busy they both are there’s no formalities in place because family trumps business.  How did you deal with naysayers and those saying your ideas won’t work? Honestly, it came from years and years being in the game. After a while it doesn’t affect you anymore. If people are wrong then that’s great, and if people are right then that’s fine too. In the beginning you’ll remember all those that said you won’t be successful, but later on you’ll see those exact same people either switch or continue to say those things so you realise it doesn’t really matter what anybody thinks.  With your mattresses you went to market without a product, would you recommend this strategy? It doesn’t matter because with each batch they sent it was iterated from the last. The first was good enough but they made changes as they went along, and now they have some of the best reviews in the country How to manage control and still without overseeing too heavily what people are doing? The 6–7 direct reports have constant communication with Jas and they are discussing things all day. Initially Jas used to micro manage, but now he tried not to interfere. The people he’s working with are some of the best in the industry and they’ve earned the ability to be able to be left with what they need to do because they’ve proven and delivered time and time again. Remember the goal is not to be in control because you don’t need to. Overtime you’ll get the balance right. How did you cope mentally during the difficult time? Even when the business wasn’t doing well, Jas loved every moment of it. As part of his morning routine he’d go for a surf in California at 6am before the kids got up. This was his way of coping, but also that he surrounded himself with friends and family that even in the worst of times things didn’t seem too bad.  How did you embed you vision and culture in people? Jas chose people that were a lot more sociable than him including James and Kuba. These guys were a lot more fun! Jas mentions that he’s approachable but he likes to focus and let people who are more sociable take control in places that are the their strengths. He’s seen companies with good cultures thrive and those that don’t have good cultures tend to fall apart very quickly.  What advice would you have for a company that’s looking to scale as quickly as Eve Sleep? Start funding rounds asap. Once you get the money in, raise even more money even if you don’t need to. Investors have the ability to sense desperation and you always want to be in a position where you don’t need it because this energy comes across.  Hire the best people. 

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
The Benefits of Bundling: How This Business Does 7-Figures a Month Selling Product Kits

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later May 20, 2018 48:55


In this episode of Shopify Masters, you’ll learn from entrepreneurs who created "kits" from their existing products to build a business that now does 7 figures a month. Show Notes: http://www.shopify.com/blogs/blog/stealth-angel-product-kits

Billion Dollar Body
050: How to Keep and Grow Your Client Base with Jay Abraham

Billion Dollar Body

Play Episode Listen Later Apr 4, 2018 74:44


Today Nicholas talks with BDB Live 2.0 Speaker, Jay Abraham, who is a top mentor and consultant to high-level entrepreneurs like Tony Robbins. They talk about the value you should have in your clients, being preemptive and understanding value creation.     Timestamped Notes: [ 02:18 ] Attraction [ 07:21 ] Human Condition [ 10:36 ] Selling Product [ 14:27 ] Customers vs. Clients [ 17:13 ] Value Creation [ 20:11 ] Interaction and Education [ 26:51 ] Impact and Greatness [ 36:13 ] Message [ 40:00 ] The Process [ 48:19 ] The Assets   Takeaways: Be obsessed with being a multiplier, not a diminishing look to make everyone around be better off because your business is in their lives. Grow and develop your team and focus on making value based contributions to your market. Be preeminent in your business and personal life, live at a higher strata. Manifest greatness, don’t look to be iconic, but be committed to living a life that is truly meaningful, live with dignity. It is only possible to be seen as the most trusted advisor in any aspect of your life by first being willing to have a rich and authentic perspective. You need to be able to listen, hear and interact with people in the business and marketplace. So many people are driven mad with goals, fear, visions, and aspirations but can’t verbalize it. If you can verbalize your dreams you can express it clearly to your team and clients. Everything in your product should have a superior outcome. You have a moral obligation and responsibility to the people you interact with because you have the vision of the greater impact on the lives you are encountering. If you can’t live in a future paced world you are too linear. Learn easy ways to relate to your clients, find metaphors and analogies that they will relate to and that will relate to the product. Don’t fall in love with your business, job, career, or company. Fall in love with the people you are serving and impacting. You don’t deal with customers. The definition of a customer is: “Someone who buys a product, service, or commodity.” If you refer to people as a customer you are negating, settling for average, you are saying that you are a generic and transactional company, you’re no better than anyone else. A client is defined as, “Someone under the care and protection of another who is concerned for their well being.” When you have clients you make sure they are aware of every benefit you are offering them, you have a responsibility to make your clients the best they can be.      Resources: BDB Live. Brotherhood Facebook Group.

Entrepreneurs on Fire
How to launch a #1 selling product on Amazon with Alex French

Entrepreneurs on Fire

Play Episode Listen Later Dec 10, 2017 20:56


Alex is the Co-founder and CEO of Get Bizzy Inc. He and his best friend founded the company while working corporate jobs and training for a 24-hour obstacle race. Top 3 Value Bombs: 1. Being the first in an industry is an edge. 2. Ask people for referrals, especially when dealing with third party businesses. 3. Remember to validate your ideas before investing. Visit Alex’s website - Get Bizzy Inc Sponsors: DesignCrowd: If you’re not much of a designer, but are looking for ideas for your next logo, websites design or even your new business cards, then DesignCrowd can help! Visit DesignCrowd.com/fire for a special one $100 VIP offer for Fire Nation! DaVinci - DaVinci meeting rooms start at just $10/hour, and when you book your space now at DaVinciMeeting.com/fire the first hour is on them! Terms and conditions apply, for details see . Where are you holding YOUR next meeting? HP Computers - Ready to upgrade to a new HP today? Visit HP.com/EOF and enter code EOF to save 35% on select HP Business products with Intel® Core™ processors! See website for complete details.

Fighting for the Faith
Selling Product From the "Pulpit"

Fighting for the Faith

Play Episode Listen Later Oct 10, 2017 140:26


00:09:01 Jennifer LeClaire Transparent Lessons in Spiritual Warfare 00:17:56 Tom Rounala Teaching for Shameful Gain... 00:37:51 Cindy Jacobs Time To Decree His Word 00:46:07 Matt Sorger At Rounala's Church 00:59:00 John Kilpatrick Spiritual Warfare 01:23:07 Sermon Review: Miracle Magnet by Mark Burchell

pulpit sellingproduct
Rebel Rising
3 Reasons to Create Your Speech Like Your Next Best-Selling Product

Rebel Rising

Play Episode Listen Later Feb 7, 2017 10:35


Your speech is the keystone of your speaking business. It showcases your expertise. It's the vehicle that produces results for your audience. It highlights your story and your passion. It also does something else for you. It's what gets you booked to speak. Because you’re about to listen to this podcast I know you want  to be speaking more. You want to build your speaking business. It's important, then, to treat your speech like any other product in your business. In fact, I want you to start thinking about your speech like it is your next best selling product. There are  three important reasons why you should shift from thinking about your speech as an art or  performance piece and start thinking about it as a product for your business and that’s what we tackled on this episode of the show.  

speech bestselling sellingproduct
The Brand Journalism Advantage Podcast With Phoebe Chongchua
TBJA 293 How to Write Your Speech As Your Next Best-Selling Product, Michelle Mazur

The Brand Journalism Advantage Podcast With Phoebe Chongchua

Play Episode Listen Later Jul 27, 2016 27:09


Learn what makes speakers thrive and what makes them fail. How to build a speech for the audience. Find out how to make your speech a product that generates income for your business. ThinkLikeAJournalist.com See the show notes.

Travel Like a Boss Podcast
Ep 119 - Improving Productivity through Mastermind Accountability Groups

Travel Like a Boss Podcast

Play Episode Listen Later Jun 21, 2016 67:52


This week’s episode is a follow up with Max and the progress and development of his new projects to continue financial freedom. Excited with the new launch of his Bio Hack Sport Supplement line he shares some fast marketing and selling techniques. We also talk about his productivity improvements since outsourcing some major tasks. Max's Previous Appearance - Episode 108NEW Dropshipping Course - Dropship Lab Dropshipping Course: AntonMethod.com Max's Fitness Course: AcceleratedAbs.com Affiliate Marketing Course: EarnestAffiliate.com Time Stamp - Topic 02:00 – The Mastermind Accomplishments 04:00 – How we Improved Productivity 09:00 – Why I Screenshot my Income Reports 12:00 – Take Dropshipping to the next level 14:30 – Creating Dropship Lab domain name 22:15 – Making $2K a Month on Udemy 24:00 – Launching New Invest Like a Boss Podcast 25:00 – Smart and Practical Investing Advice 31:00 – Bio Hack Sport Supplement 33:00 – Fast Marketing and Selling Product 35:00 – Outsourcing to scale up Efficiency 39:00 - Highering Interns near Chiang Mai 44:00 - Continue to Challenge Interns 48:00 - Matermind Accountability Groups 55:00 - Meeting in Person vs. Video Calls 58:00 - High Standards from Being in the Army 1:00:00 - Execution Meetings vs a Hangout 1:03:00 - Rewarding Behaviors on Quality Work Enjoyed this Episode? Share it with Friends!