Podcasts about swim university

James seeks help from Matt Giovanisci of Brew Cabin and Swim University and Josh Secaur from Gambit Brewing to formulate two lagers - one small and refreshing, the other giant and hoppy.

James is joined by Matt Giovanisci of Brew Cabin and Swim University and Josh Secaur of Gambit Brewing in St. Paul, Minnesota, as they compare their White IPAs.

#699 When your business is optimized, you hit a button, and money happens. That said, many entrepreneurs make mistakes that stop them from reaching that level. I'm no different, and it really hurt when today's guest made me realize that. Matt Giovanisci is a classic example of finding riches in the niches with his work at Swim University and Money Lab. In this episode, he returns to the show for a powerful deep dive into the entrepreneurial mindset. You see, the knowledge he shares on Twitter really hit home with me. I had to invite him on the show to go tweet by tweet with us and expand on the vital concepts that can make or break our businesses. This is a wide-ranging discussion about filtering and prioritizing your ideas, building an ATM-like email list, simplifying your marketing, short-form versus long-form content, and even lip-syncing! Today's session will be a game-changer for many listeners, so don't miss out! Show notes and more at SmartPassiveIncome.com/session699.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

E31: Have you ever wondered what it would be like to work FOREVER in the same industry where you got your first-ever job? Well, Matt Giovanisci doesn't need to imagine it. Because that is exactly what he has been doing since he was 13 years old.Over the years, Matt grew steadily within this industry and eventually ended up launching Swim University in 2006. Swim University caters to a very specific niche - homeowners with pools and hot tubs. According to their 'About' page, "Swim University has made pool and hot tub care easy for more than 10 million homeowners." Matt has mentioned on his website that Swim University makes over $250,000 a year!You must be very curious about how exactly Matt went from pool store boy to the owner of a niche business that has served more than 10 million homeowners and made several millions of dollars in revenue!Let's find out!***SPONSOR:I love using Riverside.fm to record all interviews. Try it out 100% free here and when you're ready, use the code FIRSTCLASS to get 20% off any paid plan.***EXCERPTS:Carving Out Your Lane: "It's one of those businesses still to this day where I am trial and erroring my way through a profitable lane that's carved out kind of just for me...this is our lane, and we stick to it."— Matt Giovanisci (8:44)Growing Moneylab: "This year is the year where I grow Moneylab and maybe take another 10 to 20% of the revenue share between those two businesses."— Matt Giovanisci (16:25)***TOPICS:Matt's introduction and history (0:14)How Swim University began (0:41)Matt's current workload, revenue streams, and future projections  (6:32)Using the Swim University model to launch RoastyCoffee and Brew Cabin (12:54)What is Moneylab and Moneylab Pro? (14:42)Matt's plans for revenue diversification (16:00)Advice for young entrepreneurs (22:34)***LINKS:JOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

If you've been trying to grow your business online with YouTube but haven't quite cracked the code, you've tuned into the right episode. My guest today is Matt Giovanisci, the founder of Swim University, Brew Cabin, and Money Lab.  In this episode, Matt shares some of his best strategies for growing a YouTube channel and building your email list from your video content. We also dig into his entrepreneurial journey and the lessons he's learned along the way.    

If I could tell myself in 2004 what I know now in 2023, I would've avoided burnout and built a successful, six-figure online business in half time it actually took. 2004 The Idea: Look, here's the plan. You're gonna buy this domain, but you won't do jack shit with it. Then you'll have to re-buy it for a higher price in a few years. So buy the domain and use it ASAP. Build the site using WordPress. Keep the design clean and make sure it loads really fast. 2009: The Blackhat SEO Phase: Don't waste time building shitty backlinks to your shitty articles and don't use anything called Unique Article Wizard. All you have to do is write the best articles on pool care and publish them consistently. 2011: The First YouTube Video: You need to make at least one video a week. Publish consistently. Try different video styles. You don't need to be near a pool. Don't give up on YouTube. Every week. 2013: The Podcast: Just keep writing articles and making videos. And stop making those infographics. They don't work in the future. Your podcast won't be huge, but it'll be rewarding. Just stay focused on what your business does well. 2016: The Software Phase: Software will NEVER be your thing. You'll attempt to create and sell software over the next few years and fail every time. All of that time would be better spent working on Swim University. And now Roasty and Brew Cabin. 2017: The Airport: There was 2017 Matt staring down at his phone on the verge of tears. He must've just read the Amazon email saying commissions were getting cut to the bone. 2004: The Future: You're gonna make money selling banner ads and putting affiliate links on your site. But the most lucrative thing you'll do is create and sell your own products. Stay in your wheelhouse. Write articles, produce videos and design graphics. In 2013, you will create an e-book on how to take care of a hot tub. You won't know it, but that'll be the most important moment in your business. Just build your website on WordPress, make it load fast, do some keyword research, and publish articles and videos around them. Then, make a few digital products, like ebooks and video courses. Promote them on every page. Make this your focus and treat affiliate commissions as a bonus. If you do this consistently, you'll be successful in about 4 years or less.

Matt Giovanisci has been creating niche websites for the past 17 years, including Swim University, which gets millions of visitors and brings in over $250k in revenue per year.In this episode, this true content king talks about his experience and shares his thoughts on AI tools, how they might change the game, and his strategies for future-proofing his business (as he relies on written content for most of his income). Spoiler alert: he's not thrilled about the idea, but he's got some solid tips on how to stay ahead of the curve.Tune in to hear Matt's insights for long-term success in the online business world!Let's jump in right now!Key Takeaways:Intro (00:00)Future of AI and how it will impact businesses in the future (00:26)The Internet is going to get flooded with garbage (06:26)Newsletters and blog posts illustrated by terrible AI-generated images (10:05)I'm not worried about GPT 3 or 4, I'm worried about GPT 40 (11:05)How Matt continues to drive traffic to the pieces of digital real estate he created (12:57)YouTube - a future-proofing place (17:50)Creating unfiltered content for the private community (23:08)Using personality vs. using AI in your videos (27:55)Being passionate about something vs. being good at something (30:11)Connect with Matt (32:08)Additional sources:

What's the best way to discover a profitable niche? Find something you already enjoy or have a good amount of knowledge about.Most people hate this advice.I suspect they want a different answer. They're looking for the undiscovered niche to help them get rich quickly.There are no tricks or secrets to uncovering a profitable niche or topic for your business.Everyone has an interest. That's your niche.Everyone knows a lot about one topic. That's your niche.Every niche can be profitable. The variable is not the topic; it's the person creating the business.The Fastest Way to Discover a Profitable NicheI've been practicing this technique since 2008. And it's the simplest exercise in the world.NOTE: Don't use a computer. Get a notebook or piece of paper and a pen. You must do this exercise by hand. No typing. I'll explain why later. Sit down for 5 minutes in every room in your home. Write down every significant product you see. Group products into obvious categories Cross out the dumb categories you know you'll never build a business around. Highlight categories that you could easily write about with no research. After performing this exercise, there will probably be only 1-3 ideas. If there are more, you're lying to yourself. Repeat steps four and five.You should now have your niche. No research is required.And there's an important reason not to open your computer during this exercise…Analysis Paralysis: The Reason You Struggle to Pick a NicheIf you follow my analog method of finding a niche, you'll want to research to see if there are good keywords. But I strongly urge you not to do that.This is exactly why you're struggling to pick a niche.You can research to uncover a “secret” niche or choose a familiar niche (using my analog method). But both paths can lead to two outcomes: insufficient keywords or too many (and therefore “saturated”).Researching a niche will kill your confidence. It might not, but I wouldn't take that chance.When I started my coffee website, I purposely didn't research shit. I knew that if I did, I would be discouraged.And as a result, do absolutely nothing.Broad Brand, Narrow NicheAnother way to avoid struggle is to go wide with your brand. I see too many first-time entrepreneurs box themselves into a corner.Your brand doesn't have to be the niche. It doesn't have to be anything. It can be nonsense.The niche doesn't need to be part of the domain name. Domains don't matter for SEO anymore. They haven't for a long time.Think about Amazon. That word has NOTHING to do with selling everything in the world. It's just a word. But now you know exactly what they do.Amazon is a broad brand that started with a narrow niche: books.Once they mastered selling books, they expanded into other niches or categories. You can do the same thing.I have a niche site around the topic of homebrewing beer. I named the brand BREW Cabin. Not BEER Cabin. Why?I gave myself room to expand the brand. I can discuss brewing coffee, tea, kombucha, whiskey, and witch potions.There Are NO Saturated NichesThink your niche is saturated? You're wrong. Nothing's saturated.If your market is “saturated,” doesn't that imply there's more juice to squeeze?You must carve out a space to stand out. And the best way to do that is to be your fucking self. Get started now and develop your voice.Write your own content. You can always hire later when you earn enough money to afford a writer.The first niche site I ever started was Swim University in 2006. I still run it today.It was something I knew because it was my first summer job. It wasn't sexy or “profitable.” It wasn't a secret undiscovered niche through keyword research.I wasn't the first to start a pool website, and I won't be the last. It was saturated then, and it's saturated now.And yet I'm still doing it.You're procrastinating because you want to be 100% sure your idea will work. You don't want to be wrong or waste years of your life.But remember…It's not the topic; it's the person creating the business. You'll be the only reason it doesn't work. You must be willing to invest time and money to make it work.“There are no bad ideas; only great ideas that go horribly wrong.”– Jack Donaghy (30 Rock)The 4-Year Profitable Business PlanDespite what lying marketing gurus tell you, building a business takes a long time. You won't be an overnight success. You won't make money fast.The stories you've read are probably bullshit or extreme outliers. Take them with a big ass grain of salt.I've witnessed thousands of people building businesses around me. And there's one thing I've noticed…It takes most people about four years to make good money with their online business. They must learn, try, and fail until they finally get it right. It's the nature of the beast.Think of it like getting a college degree. But instead, you make money instead of going into debt.I'd take that trade any day.In other words, you have to stay focused on one thing to gain traction.The Power of One: Protect Yourself Against Shiny Object SyndromeThings were moving too slowly when I first started my website in 2006. I wasn't making money fast enough. So I started 10 more niche sites.Instead of putting all my eggs in one basket, I'd hedge my bets. Increase my chances of one of them paying off.It's diversifying! Sounds smart, right?This is considered good advice in some circles. Let me be straight with you: it's the worst fucking advice you'll ever hear.The better way forward is committing to a single brand, one niche, and diversifying your revenue streams.Stick with any niche long enough and give it your best shot. I promise it'll pay off.Once it pays off, you can scale by adding more niches and revenue streams to your broad brand.The Perfect Niche Was Inside You All AlongYour profitable niche is right in front of you. You already know it. The reason you're struggling is that you don't believe in it.But let me tell you. I've been doing this shit forever. It doesn't matter which topic you choose.I could take any item in my home and turn it into a website or brand. Because I spent 20 years working on ONE niche.I picked it and fucking did it.And I can teach you to do it in way less time. But I can't help you pick a niche. You have to do that yourself. Only you know yourself.I can help you brand it. I can help you do keyword research. I can help you monetize. And if you want to move on to something else, I can help you sell it.I've done all these things. Join Money Lab Pro to get access to all my business training and a community of like-minded entrepreneurs building long-term businesses just like you.The most important part about building a long-lasting business is caring more about your niche than your competitors.You'll win every time.Business Stick-to-itivenessThat's how you discover a profitable niche in 5 minutes. My goal with this is to convince you to go for it.You will doubt yourself. You'll second guess your decision all the time. But that's normal.What's abnormal is sticking with it. 99% of people won't do this. And they fail.However, if you stick with it, you can't fail. Keep learning, keep growing, and keep getting better. You'll have a successful long-term business.Hope this was helpful. Now stop reading, stop procrastinating, pick a goddamn niche already, and build something worth consuming.

This is the one where Kelli is joined by guest co-host Matt Giovanisci of Swim University® to discuss pool owner education.  Buy Kelli Dinner Become a supporter of Tuesdays with KelliDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

#595 There's no shortage of business strategies out there. But what if you've tried everything and nothing seems to stick? The key is adapting these tactics to your niche, your business, your audience. When Matt Giovanisci finally did that, his business skyrocketed. Now he's the absolute authority in his niche and he's bringing in hundreds of new subscribers per day. So what's the business? Pool maintenance. Yes, pool maintenance! We always say the riches are in the niches. Matt is a classic example of that, and today we get to hear his whole story. We talk about the simple strategy that changed everything for him, selling digital and physical products, opting out of new trends, and much more. It was a fascinating chat with loads of actionable advice for us. Show notes and more at SmartPassiveIncome.com/session595.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's guest on the Niche Pursuits podcast is Matt Giovanisci from Swim University and Money Lab. Matt is no stranger to Niche Pursuits, having been a guest several times before, and today, he's back to chat with Jared about setting up an eCommerce section on his website and much more.

Jo gets a degree from Swim University but still needs some experience. Richard explains his 150 position memory palace for Psalms. Jo and Richard discuss the issue of imprecation from Jeremiah 12 and reflect on a podcast about mission.150 Point Memory Palace for Psalms TemplateJeremiah 12: https://www.biblegateway.com/passage/?search=Jeremiah+12&version=NIVA Passion for Life podcast: https://www.apassionforlife.org.uk/a-passion-for-life-podcast/Support the show

In this episode of the Niche Website Builders Podcast, Mark Mars talks to Matt Giovanisci from Money Lab about building an online empire making $400k per year. Matt works from home and makes a healthy living. He does it all – designs, codes, writes, films, edits, produces and illustrates posts, videos, and graphics.  Matt shares a realistic and authentic timeline for his website experiments, successes, and failures. Matt started with the Swim University website. He sold his coffee education website, Roasty, for $55,000. Matt created Money Lab to build more brands, make more money, and focus on another hobby he is passionate about – Brew Cabin.     Links: Matt Giovanisci on YouTube – https://www.youtube.com/user/libertygigoloz/ Matt Giovanisci on LinkedIn – https://www.linkedin.com/in/mattgiovanisci Money Lab Pro – https://www.nichewebsite.builders/moneylabsite/ Brew Cabin – https://www.brewcabin.com/ Swim University – https://www.swimuniversity.com/ The Untouchable Online Business Model – https://www.moneylab.co/untouchable/ Lasso – https://www.moneylab.co/lasso/ Carbonate – https://www.nichewebsite.builders/carbonate/ Crocs – https://www.moneylab.co/crocs/ Operation: Fuck Amazon – https://www.moneylab.co/fuck-amazon/ Andrew Fiebert – https://www.listenmoneymatters.com/team/andrew-fiebert/ Niche Website Builders: Aged Domains – https://www.nichewebsite.builders/domains Niche Website Builders: Resources – https://www.nichewebsite.builders/resources Niche Website Builders – https://www.nichewebsite.builders/ Niche Website Builders Podcast – https://podcasts.apple.com/us/podcast/niche-website-builders/id1548013326 Niche Website Builders on YouTube – https://www.youtube.com/channel/UCDX_rVwDP_IQVx1tjn_h8dQ Niche Website Builders on Facebook – https://www.facebook.com/nichewebsitebuilders/ Niche Website Builders' Email – team@nichewebsite.builders

Side Hustle Show listener Raffaele Di Lallo has built a successful house plant website, earning $10k a month — on the side from his day job. Still, he explained that 90% of that income was from advertising, and he wanted to diversify his revenue sources and earn more from affiliate marketing. To help me talk through Raffaele's business is a long-time friend and online business mentor of mine, Matt Giovanisci. Matt runs SwimUniversity.com, BrewCabin.com, and MoneyLab.co and the Money Lab Pro membership community. I knew he'd have some suggestions to grow the income pie and "future proof" Raffaele's business. Tune in to check out our full conversation. Full show notes.

Today on the show, Craig and Zeona are joined by Matt Giovanisci—CEO of Swim University and Brew Cabin, website designer and developer, AND music producer! He used to be terrible with money but with a little help from his mom (!) and reading the usual suspects, he has achieved FI through pure creativity and good old-fashioned hustle. Real estate investing is only a fraction of what this guy is up to! Matt talks about his pool cleaning business-turned-digital-media-company and his year-long immersion in learning personal finance. He also dwells on his personal beliefs and his WHY.You don't want to miss this exciting episode because this jack-of-all-trades explains why his decision to buy a condo was a bad one, how he paid off his credit card debt, and why it's okay to not have hard and fast goals

Ep. 73 - Do you ever dare to experiment with your business? In this week's episode, Chris talks about the importance of maintaining an experimental approach to building your business with Matt Giovanisci. Matt is a self proclaimed bare hands brand builder with a broad knowledge of online business and the creator of MoneyLab.co, SwimUniversity.com, and BrewCabin.com.

Do you ever dare to experiment with your business? In this week’s episode, Chris talks about the importance of maintaining an experimental approach to building your business with Matt Giovanisci. Matt is a self proclaimed bare hands brand builder with a broad knowledge of online business and the creator of MoneyLab.co, SwimUniversity.com, and BrewCabin.com. Check…

Matt is the owner of a couple brands and Youtube channels, but you are going to know him as "BREW CABIN" out there in Colorado.  We talk about his $30k brewhouse (converted garage), how he refuses to accept products from brands to avoid any politics that would take away from an honest review, his "Swim University" brand & the 70k YouTube channel that fuels it,  the competitive craft beer culture in Colorado, and much more.  Cheers!

I chatted with Matt Giovanisci, the creator behind the brilliant MoneyLab (moneylab.co), Lasso (getlasso.co) and a ton of other amazing brands and we discussed: 2:22 - How he lost almost $180,000 in revenue overnight and what he’s doing to fix it. 4:14 - Why he thinks meditation is simply a short-term fix and symptomatic of a much greater problem. 9:07 - How he used the DayOne app to reflect on his days and look back on everything he’s accomplished. 15:57 - Why he doesn’t believe in ‘Goals’, and how he stays focused on the now. 18:50 - Matt’s struggles with anxiety over the years, and solutions he’s found for dealing with it. 26:38 - The latest ‘Amazon’ commission cut and how that’s impacted his business. 32:22 - How he accidentally created recession-resilient businesses. 36:05 - Why he chooses business niches and topics that he’s interested in learning and writing about. 39:50 - The importance of focusing on ‘long-term’ marketing tactics. 42:28 - His process for developing the initial concepts of brands and websites he develops.46:30 - How he grew a website to 100k+ visitors a month with zero social media. 50:39 - A breakdown of his approach towards writing articles that attract tons of traffic. 54:03 - His process for researching and writing his epic blog posts.57:28 - Why MoneyLab articles often take 3+ days to write. 1:05:16 - How he originally came up with the idea for his SaaS, Lasso, by scratching his own itch. 1:11:04 - Their process for iterating Lasso and how they’ve adapted user-feedback into a kickass product. 1:15:04 - Building for what people want NOW.1:18:08 - Why he believes that 90% of your time and energy should be spent on making a GREAT product. 1:24:11 - How he spent an ENTIRE MONTH on one sales page, and why that’s been critical for sales. 1:32:32 - On the importance of getting people to an ‘Aha!’ moment when building a SaaS product.1:35:27 - How Jason Zook shamed Matt into quitting ‘cream + sugar’ in coffee. Items we chatted about: Matt’s MoneyLab site. https://www.moneylab.co/Matt’s pool care brand SwimUniversity. https://www.swimuniversity.com/Lasso, the SaaS for affiliate marketing. https://getlasso.co/**If you enjoyed the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It’ll take you approximately 37-seconds, and is a HUGE boost for us in terms of landing hard-to-reach guests. For a curated list of my favorite episodes, go to mikekilcoyne.com/podcastAnd sign-up for my newsletter at mikekilcoyne.com for weekly emails and insights on how to leverage creativity in this post-pandemic world.

Matt Giovanisci is a successful entrepreneur that has created an enterprise through creative affiliate marketing websites. He is the founder of Money Lab, Swim University and Brew Cabin. He says he challenges himself to "make money online and ignoring all the online marketing bullshit." I first discovered Matt through an affiliate marketing workshop he did on Brian Clark's membership program. I was instantly impressed with Matt's style and his approach to online business. More importantly, I realized that everything I thought I knew about affiliate marketing was wrong. This is real business that makes real money. What plugins does he use? What are his systems? How does he do SEO research. Why does he create and lay out his content like he does? And so much more.

I had the opportunity to interview Matt Giovanisci, and I’m excited to share a few highlights from our interview with you. Matt started a niche website 15 years ago called Swim University, where he posts a lot of “how-to” content related to pool maintenance.    I came across the website a while back and used it in a case study for Brand Creators Academy. I also mentioned Swim University, and it’s success in a recent podcast a few weeks ago. I received an email from Matt after the podcast was published, offering to come on as a guest to tell his story and answer any questions that I have.   I’m happy that he was able to join us on the podcast and can’t wait for him to share with you all the ins and outs of his business, how he’s found success, and a few things that didn’t work out so well along the way.    Let’s dive right in and learn a few things from Matt about the process of how he got started and has since built multiple successful businesses.  How Swim University Was Born  Swim University has over 5 million visitors a year. As a seasonal website, we get over 1 million visitors each month between May-July and between 300,000-500,000 visitors during the other months of the year.   When I was 13, I got a job at a local pool supply store where I worked my up to become a manager before I graduated high school.    Over the next several years, I worked for a couple of other pool supply companies before pursuing a job at a web design company. I had taught myself how to code and design websites, but after a few months on the job, I realized that’s not what I wanted to do, so I went back to the largest of the three pool companies I had worked at in the past and become their marketing director.    Around this same time, I decided I wanted to build a website where I could teach people how to maintain their own pools. I knew all about affiliate marketing and AdSense, so I figured it was time to get started. I built the site for Swim University in 2006. I got a logo created to add to my site and still use the same one today.   At the time, I used an alias, Matthew Stevens, since I was writing all the articles myself and making all the video tutorials I included on my site. I had a job opportunity to work with Martha Stewert’s team on a project related to Swim University, and at that time, I decided to change my name on the site to Matt Giovanisci. My boss eventually found my site, and I was fired.    I spent two additional years at another company (non-pool related) before they had to let me go due to the condition of the company’s financial situation. I knew it was coming a couple of months in advance and decided at that moment that I would make Swim University my full-time job if I did get laid off. It had been a side hustle for over seven years up until this point.   How Swim University Become Matt’s Full-Time Focus    At the time, I was making around $10,000 or so a year from affiliate links and ads that I had on my site. Most of them were from pool companies and other related products that I had sold directly because I wanted to make sure all the content on my site was relevant to pool maintenance.     I was getting somewhere around 25,000 visitors a month, and my goal was to make $40,000 a year from Swim University.    After I lost my job, I spent an entire year dedicated to growing Swim University. I focused on publishing content, creating YoutTube videos, graphic design, infographics, and dabbled in a few other projects along the way, and by the end of the year, I was making over $40,000 a year, and it’s just grown from there over the years.   Matt’s Defining Take Action Moment    I was in a band back when I had just purchased the domain for Swim University. At the time, I talked a lot about the website and how I was going to make it a huge success. After a couple of years, one of my friends in the band finally told me to stop talking about it and just go out and do it. He told me that he didn’t think I’d ever actually make it work.   I thrive off negative motivation, so this was just the fuel I needed to get started. I was shamed into starting Swim University in a sense. If I’m told I can’t do something or it’s a stupid idea, it gives me the motivation to see things through and prove that person wrong. So I’m grateful to my friend for giving me the drive I needed to finally get started.   My single guiding star is I will never work for anyone else ever again. I’ve come to realize that everyone has their own area of expertise, and for many managing a team isn’t one of them, and I just dont ever want to work under anyone ever again.   However, in the pursuit of working for myself, I’ve learned useful skill sets that would keep me from ever being unemployed in the future if I ever needed something to fall back on.    Note From Scott: The skills that you’ve learned, whether in a previous job or learning to start your own business, can be used in future ventures. Guiding Principles Matt Follows  I’ve come to realize that in every venture I’ve taken on, I’ve had to learn new skill sets to get me to a level of success. For Swim University, I had to forcefully learn to create “how-to” content that goes above and beyond anything else out there. I’m not a natural-born business person have spent years learning how to improve my skills. I don’t ever do anything just to make money. Instead, I focus on things I enjoy doing and learning new things.    By paying extra attention to details it makes my content stand the test of time. For me, the code for Swim University’s website was really important. I paid attention to all the micro details and created all the code myself. I wanted to make sure that everything was up to high-standards and creates a positive experience for anyone who visits. Every year, I go in and update the content to keep it fresh and up to date. How I Create Content For My Website    Personally, I enjoy editing content more than free form writing. When I have to sit down and write an article, I start by writing the first draft, editing it, and then going back in to add in-jokes, reorganize paragraphs to better fit the story arcs, and taking it to a whole new lever before I deem it complete.    How I write content is similar to how I build a website and always pay attention to the micro details.   It took me many years to find someone to help write content for my website. I didn’t think anyone out there could write articles good enough for Swim University, especially if they didn’t have as much experience as me in the pool space.    I now have an editor who manages all the content for Swim University, and I answer to her. She sets the rules. Our other team members include a videographer, graphic designer, and a customer service manager. I keep my team lean, and it works great for us.  How I Get Eye Balls on My Content   One of the reasons Swim University does so well is because it’s fast and lean. I know how to format articles using the proper tags, how to do data schema, and have done the research to know what Google wants the data format to be like.    I make sure to find a balance of giving the robots want they want while creating content that people will be interested in reading.    If you want to have a successful business, make sure that you’re website is easy to load, maneuver, and the content is structured in a way that Google can easily read.  The Most Important Elements of a Blog Post    How quickly it loads (WP rocket is a great free plugin) Basic Formatting (in my opinion popups are distractions and slow down a site)  Each paragraph should be 2-3 sentences max H2 tags should be descriptive and keyword friendly The focus should be on answering a question and not the length of a post Make it creative and entertaining to encourage people to keep reading   The fundamentals are most important, so there’s no need to go out and complicate things. My goal for every piece of content that I write is to make it bookmark worthy. I want it to be so good that someone wants to save it to read later or shares it with someone else.  Matt’s New WordPress Plugin - Lasso  I’ve been working on a new plugin that I’ve actually had on my own site for over four years. It makes it possible to select a specific keyword in your article and add an affiliate link to all instances of that particular keyword. It also allows you to create a display box that shows all the information for your affiliate products and makes them stand out.   Note from Scott: Head over to brandcreators.com/lasso to check out the details of Matt’s new plugin and all the awesome features it has to offer.  Now is the Time to Get Started   If you have a business idea or something you’d like to try out, start now. You’ll learn as you go along, and at first, it’ll be a huge learning curve. But you’ll learn, grow and improve as time goes on. Stop measuring everything you do. Instead, be present and enjoy the moment.    If you want to connect with me or check out any of my latest projects, head over to moneylab.co. Wrap Up With Scott Hopefully, what Matt shared with you today has left you feeling inspired and motivated to go out and take action. I love Matt’s story as it’s similar to mine in a sense. We both started out learning a trade and went out and used those experiences to go out and create something of our own.   When you take action you’ll see the best results and will improve new skill sets that you learn along the way. Remember, consistency pays off. It takes time but is definitely worth it.    Always be in the present, be a giver and give it you’re all. Life is too short not to do something that you love and are passionate about.   Remember, I’m here for you, I believe in you and I’m rooting for you    It’s time for you to go out and take action   Now go rock your brand! 4 Takeaways From The Episode How Swim University Was Born (9:04) Matt’s Defining Take Action Moment (26:45)  Guiding Principles Matt Follows Today (32:30) Now is the Time to Get Started (56:39)  

Matt Giovanisci (@MattGiovanisci) is the founder of Swim University, the biggest niche site around swimming pool and hot tub care. Matt got into the internet world after learning how to build a website for his indie rock band. Since then, he has spent the last 17 years getting fired and re-hired, building new ventures, launching lots of podcast episodes and setting thousands of affiliate links. In this Failory Podcast, learn from Matt's entrepreneurial journey and his “overnight success” with Swim University.

Matt Giovanisci is the creator of several online businesses including Swim University, Roasty, Brew Cabin, and Money Lab. He is an experience affiliated marketer who has earned over $400K in one year through his main content business, Swim University. In this episode, the self-proclaimed "pool nerd" talks about web design, affiliate marketing, getting comfortable with money, and producing a rap album. Enroll in our referral program and earn money by sharing this show Join our community on Facebook Transcript and show notes can be found here Try Podia and save 15% for life as a Creative Elements listener Try Hostinger and use code JAYCLOUSE for a special discount Brought to you by The Podglomerate Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt and Doug talk about as much as they could but ran out of time. There will be a round 2! Public sites: Swim University, Brew Cabin, Roasty Coffee (Look for my teardowns in the future) Writing content Hiring a team and working with writers - Creating a WP theme, Building courses Matt's timeline and bio (https://www.moneylab.co/timeline/) We also talk about beer because we are obsessed. Matt brews all the time!! *Affiliate Links Below so I get a commission if you make a purchase. Matt has some epic products. They are fantastic so you should have a look. Page Speed Course Super FAST, Lean WP Theme Asana for Bloggers SEO for Bloggers Affiliate Marketing for Bloggers Create and Launch Digital Products All of the Money Lab products Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

Matt and Doug talk about as much as they could but ran out of time. There will be a round 2! Public sites: Swim University, Brew Cabin, Roasty Coffee (Look for my teardowns in the future) Writing content Hiring a team and working with writers - Creating a WP theme, Building courses Matt's timeline and bio (https://www.moneylab.co/timeline/) We also talk about beer because we are obsessed. Matt brews all the time!! *Affiliate Links Below so I get a commission if you make a purchase. Matt has some epic products. They are fantastic so you should have a look. Page Speed Course Super FAST, Lean WP Theme Asana for Bloggers SEO for Bloggers Affiliate Marketing for Bloggers Create and Launch Digital Products All of the Money Lab products Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

Matt and Doug talk about as much as they could but ran out of time. There will be a round 2! Public sites: Swim University, Brew Cabin, Roasty Coffee (Look for my teardowns in the future) Writing content Hiring a team and working with writers – Creating a WP theme, Building courses Matt’s timeline and […]

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The greatest hits keep rolling with some ultra-practical SEO tips (this episode originally aired August 2019). Good news: SEO isn't as complicated as you think. Digital content editor and writer Michelle Lowery joins the show to share her best practices for SEO writing and editing. Matt and Michelle chat about how they approach creating content that ranks on Swim University, including clever ways to incorporate keywords and how to optimize text for both robots and humans. Michelle also shares some of her favorite strategies for researching keywords and how she weaves a human-centered approach into her work. This is a behind-the-scenes look at Swim University's entire SEO process and how Michelle creates articles that are more likely to rank. Enjoy! P.S. If you want to learn more about writing SEO friendly content, check out Matt's course SEO for Bloggers: Moneylab.co/SEO P.P.S. You can find Michelle on Twitter @MichelleDLowery

Matt Giovanisci is a serial entrepreneur, starting websites like Swim University that make over $250,000 annually after a decade. He's founded personal finance brands and podcasts and coffee education sites, homebrewing hobby sites and more. He has been fired, laid off, and collected unemployment. He's glad it all happened, because without those moments, he's convinced that he wouldn't be where he is today – in a home office in Boulder writing about becoming mildly successful.

We're sharing more Money Lab's greatest hits, all December long! (This episode originally aired May 2019). Spoiler: classic email marketing tactics don't work for every online business. Can complex marketing funnels, slow drip campaigns and content upgrades actually hurt sales? Matt and Andrew dive into the details of Matt's multi-month experiment trying to optimize his sales funnel at Swim University. They pick through Matt's sales stats, walk through his elaborate email set up for converting readers to customers and debate why a complicated funnel wasn't the right move for his website. Get ready to talk UTM codes, conversion rates and customer avatars. Enjoy! P.S. Check out Matt's full write up about his email marketing experiment here: Moneylab.co/email-funnels

How To Create Original and Engaging Landing Pages + Insights into Affiliate Marketing. My name is Matt Giovanisci. I'm self-employed and work from home. But it's nothing special. I wake up whenever I want, put my sweatpants on one leg at a time, and tell my butler to make me an egg soufflé just like everyone else. Ok, I don't have a butler. I started a website in 2006 called Swim University. The site now makes over $250,000 a year but it took 10 years. I co-founded a personal finance brand and podcast called Listen Money Matters in 2013. I left after a year, but I re-joined in 2018. In March 2015, I started a coffee education website called Roasty. I sold it in 2018 for $55,000. I created Money Lab (this site) in 2016 so I can build more brands, make more money, and write off my home-brewing hobby. Speaking of which, I started a homebrewing site called Brew Cabin. I design and code all my own sites by hand. Write the words. Film and edit the videos. Produce podcasts. Illustrate the graphics. But now I have a team that helps me with writing and editing podcasts. In case that wasn't enough. https://www.moneylab.co/

How To Create Original and Engaging Landing Pages + Insights into Affiliate Marketing. My name is Matt Giovanisci. I'm self-employed and work from home. But it's nothing special. I wake up whenever I want, put my sweatpants on one leg at a time, and tell my butler to make me an egg soufflé just like everyone else. Ok, I don't have a butler. I started a website in 2006 called Swim University. The site now makes over $250,000 a year but it took 10 years. I co-founded a personal finance brand and podcast called Listen Money Matters in 2013. I left after a year, but I re-joined in 2018. In March 2015, I started a coffee education website called Roasty. I sold it in 2018 for $55,000. I created Money Lab (this site) in 2016 so I can build more brands, make more money, and write off my home-brewing hobby. Speaking of which, I started a homebrewing site called Brew Cabin. I design and code all my own sites by hand. Write the words. Film and edit the videos. Produce podcasts. Illustrate the graphics. But now I have a team that helps me with writing and editing podcasts. In case that wasn't enough. https://www.moneylab.co/

Ep #83 -Matt Giovanisci, the creator of the website Swim University and the founder of MoneyLab.co, joins Jusitn Womack and Andros Sturgeon this week for a fun and in-depth conversation on all things digital marketing. We had first heard about Matt Giovanisci from a viral email "stunt" that he pulled a few years back which I personally found hilarious and you can still view it at MoneyLab.co/email. We talk about the impetus behind this marketing campaign, how it impacted his business, and we even touch on the use of sarcasm in marketing. Matt is presently focused on affiliate marketing and has launched a new tool called Lasso which allows Wordpress users to create beautiful looking Amazon affiliate links right on their sites. Along with a business partner, Matt created this software from scratch and has now launched it as a cloud-based SAAS product at GetLasso.co. Beyond blogging, affiliate marketing, and email stunts, Matt also co-hosts the podcasts "MoneyLab" and "Listen Money Money Matters." Both of these shows have developed sizable audiences and provide tremendous value to listeners. Matt Giovanisci is a wealth of knowledge for online marketing and we had an absolute blast geeking out with him in today's Marketing Geeks Podcast interview. If you're interested in SEO, blogging, media, or podcasting, you're going to absolutely love this interview. Enjoy! Check Out the Websites for MoneyLab, Lasso, and Swim University: Visit MoneyLab at: https://www.moneylab.co/ Check Out the Lasso SAAS Product for Affiliate Marketing at: https://getlasso.co/ Visit Swim University's Website at: https://www.swimuniversity.com/ Follow Matt Giovanisci on Social Media and Subscribe to His Podcasts: MoneyLab Podcast on Apple Podcasts at: https://podcasts.apple.com/us/podcast/money-lab/id1376903878 Listen Money Matters Podcast on Apple Podcasts at: https://podcasts.apple.com/us/podcast/listen-money-matters/id736826307 Twitter: https://twitter.com/MattGiovanisci Instagram: https://www.instagram.com/mattgiovanisci/ LinkedIn: https://www.linkedin.com/in/mattgiovanisci/ YouTube: https://www.youtube.com/channel/UC1K0fw-comzP8F2Vlukjevw Facebook: https://www.facebook.com/mattgiovanisci Please do us a favor and subscribe, rate and leave a written review. We really appreciate written reviews from listeners getting value from the show. Connect & message the Marketing Geeks on LinkedIn: Justin Womack: https://www.linkedin.com/in/justinwomack1/ Andros Sturgeon: https://www.linkedin.com/in/androssturgeon We will feature guest voicemails on the show so please send us your voicemail for consideration. Contact us at info@marketinggeekspodcast.com and visit our website www.MarketingGeeksPodcast.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app · Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/ --- Send in a voice message: https://anchor.fm/marketing-geeks/message Support this podcast: https://anchor.fm/marketing-geeks/support

School just wasn't Matt's thing. Like, ever. He hated school and, honestly, didn't do well in it. He gave college a try...twice, and it just wasn't for him—much to the disappointment of his father. But none of that slowed him down. Over 10 years ago, Matt started a blog all about swimming pool and hot tub care. And today Matt runs a small, but powerful business with properties like Swim University, Money Lab, and Lasso. The business as a whole is set to do nearly half-a-million dollars in revenue this year! If you enjoy this episode, please leave us an honest rating on Apple Podcasts. Thank you to our Sponsors for supporting this episode: FreshBooks - Let FreshBooks follow-up with clients so you can focus your time on what matters most. Listeners of FTF can try Freshbooks completely free for 30 days—without even using a credit card. Simply visit Freshbooks.com/ftf. This podcast is a production of Millo. Latest from the Millo blog: 10 Sites like Fiverr to Make More Money as a Freelancer Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to the Niche Pursuits Podcast. I’m your host, Spencer Haws from nichepursuits.com. Today, I’ve got a returning guest. Matt Giovanisci from moneylab.co is back, and we talk about quite a few things. If you remember the last interview we did, which actually, as I look back, was an entire year ago, which is really hard to believe.  We dove into a lot of his SEO tips and how just writing great content, trying to have a little bit better content, and specifically not doing a lot of link building has led to a lot of success for Matt with his swimuniversity.com site. Today, we talk about a little bit more about Swim University and specifically, his dive into using YouTube and how his YouTube videos are doing quite well. But then we spend the bulk of the interview talking about his new software product called Lasso. Lasso is a product that manages your affiliate links and specifically, it does work well with Amazon affiliate links, although it works for any affiliate links. It helps you to better monetize your site and also has really cool product boxes that you can insert into your post that will help you sell more Amazon affiliate products—a product box for the product you’re selling on Amazon—really cool looking, with a nice button, and can help you monetize those posts. It’s a cool product. If you’re interested in checking it out, you can use my affiliate link at nichepursuits.com/lasso.  

It’s not uncommon to feel that your business needs to do many different things to be profitable. Being able to offer all sorts of services or products sounds like it would lead to more opportunities. But without clarity on what you specifically offer, you’re just going to struggle more. Today’s guest has become wildly successful by being clear and specific in what his businesses really do. Matt Giovanisci is a serial entrepreneur, website wizard, podcast producer, music maker, video veteran, and alliteration addict. In 2006, he started the website Swim University and the site now makes over $250,000 a year! Since then, he co-founded a personal finance brand and podcast called Listen Money Matters. His current project, Money Lab,  was started in 2016 to help brands grow and make more money. Matt and I discuss what it takes to refine your business savvy in order to turn an interest into a profitable business. Matt describes how he recognizes opportunities as they appear and always experiments with them as he goes along. Matt makes it clear that success comes easier when you are incredibly specific about what your business actually does. This clarity keeps you focussed on what it actually is that you do and defines your business better for your customers. We also talk about the freedom that comes from outsourcing. By setting up clear operating procedures and handing off the parts of the job you don’t need to be doing, you’ll find that you’ll have more opportunities to help your company grow. With that in mind, Matt explains how he’s done it for his businesses.  What do you do to find clarity in your business? Leave a comment on the episode page!   In this episode What it takes to turn an interest into an actual business Recognizing the potential in the different ideas and opportunities you have and deciding if they’re worth it The freedom that comes from being very specific and clear about what your business does Advice for how to effectively outsource parts of your business by building processes   Quotes “You need to have focus and express your creativity within a certain boundary.” [11:17] “Once you get incredibly clear on what your business does, you can easily say no to everything else and then you can find opportunities in what your company does.” [22:16] “Now I don’t answer emails and every email becomes a soft sales pitch for our product. So now, not only do I not have to do it, we actually make money.” [56:05] “You’re not special. You might think you are and you might think you’re the only one and you’re going to care more, but if you give somebody enough leeway and ownership, they might out-care you one day.” [1:00:59]   Links: Money Lab Swim University Brew Cabin Matt Wants to Be a Guest on Your Podcast Traction by Gino Wickman The E-Myth Revisited by Michael E. Gerber I Will Teach You to be Rich   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Good news: SEO isn't as complicated as you think. Digital content editor and writer Michelle Lowery joins the show to share her best practices for SEO writing and editing. Matt and Michelle chat about how they approach creating content that ranks on Swim University, including clever ways to incorporate keywords and how to optimize text for both robots and humans. Michelle also shares some of her favorite strategies for researching keywords and how she weaves a human-centered approach into her work. This is a behind-the-scenes look at Swim University's entire SEO process and how Michelle creates articles that are more likely to rank. Enjoy! P.S. If you want to learn more about writing SEO friendly content, check out Matt's course SEO for Bloggers: Moneylab.co/SEO P.P.S. You can find Michelle on Twitter @MichelleDLowery

Today I am joined on the podcast by Matt Giovanisci who is an entrepreneur and creative with a wide range of skills which he has used to grow his website SwimUniversity.com into the top resource for pool and hot tub owners on the internet, which is how I actually first found him way back when I was still working as a lifeguard, and that’s a story we actually dive into on this episode. Through his parent company, Ace Media, Matt has started and sold multiple businesses ranging from niche affiliate sites to SaaS (Software as a Service) and we get into how he has been able to do all of that in this episode. If you are someone who has many different interests and has difficulty focusing on just one project this is not an episode you want to miss because we also dive into how Matt has been able to juggle multiple projects and how it has actually been key to his success.

Spoiler: classic email marketing tactics don't work for every online business. Can complex marketing funnels, slow drip campaigns and content upgrades actually hurt sales? Matt and Andrew dive into the details of Matt's multi-month experiment trying to optimize his sales funnel at Swim University. They pick through Matt's sales stats, walk through his elaborate email set up for converting readers to customers and debate why a complicated funnel wasn't the right move for his website. Get ready to talk UTM codes, conversion rates and customer avatars. Enjoy! P.S. Check out Matt's full write up about his email marketing experiment here: Moneylab.co/email-funnels

It's listener question time! Matt and Andrew bring the A's to your Q's about everything from starting a site from scratch to the ethics of affiliate marketing. And what would it take to get Matt and Andrew to sell Swim University or Listen Money Matters? Thanks for submitting your questions and keep 'em coming. Enjoy! P.S. Naturally, Matt talks a lot about his SEO course in this episode. Check it out at MoneyLab.co/SEO P.P.S. Have you guessed what Andrew's secret niche site is? (He gives some big clues in this episode. But will he ever tell us outright?!)

“Go big or go home, that's kinda my whole philosophy with SEO,” Matt said. And his results speak for themselves. Note: Click here to download Matt's top SEO tips for writing and ranking epic content from this episode. It's been more than 200 episodes since we last heard from Matt Giovanisci. Back then, Matt was explaining how he was growing his authority site SwimUniversity.com with epic content and strong SEO. Since then he's started 3 more authority sites and has fine-tuned his SEO practices for even bigger and quicker results. His latest site BrewCabin.com is just a few months old and Matt is already ranking well for high traffic “money” keywords – without building backlinks or promoting this content. How is he doing this? It's not through longtail keywords. Quite the opposite, Matt goes after those high traffic keywords and outranks his competitors by producing epic content that people want to read. Tune in to hear Matt explain how he does his keyword research, how he formats his content to ensure strong on-page SEO, and why he's seeing such rapid growth across all of his sites. Note: This is "round 2" of SEO for Bloggers. Round 1 was this conversation with Joseph Hogue last year.)

Shownotes: http://fizzleshow.com/286 Do you need new ideas for content creation? How can you setup a stream of constant creative energy to best serve your audience? Is there a recipe for this process? Although there are no definitive answers to these questions, here at Fizzle we do think we have some helpful directions to get your content conveying belt rolling! It is actually a bit easier than you might think to get that pot steaming and your platforms fizzling with fresh new stuff for you clients. In this episode we talk a little about marketing and social media and the different philosophies around these concepts before getting down to the actual nitty gritty ways to jumpstarting your creativity. We also talk about SEO, bias, viral sharing and all that good stuff you are usually aiming for. We look at the three major avenues that you can use, that are right at your fingertips, so we know you are going to want to get in on this! For all this and much more, be sure to tune into this must-hear episode! Key Points From This Episode: • The evolution of content marketing and social media now. [0:03:55.4] • The two schools of thought on what makes content grow. [0:07:19.6] • Matching your content and strategy with your type of business. [0:12:38.4] • The built in bias that can help us along our entrepreneurial path. [0:18:45.7] • Using both schools of thought in conjunction with each other. [0:22:20.9] • Accidental SEO and finding your way as you go. [0:28:02.4] • Writing content for shares or viral possibility. [0:29:50.3] • Content creation as a means to scratch your own itch. [0:35:25.7] • Taking inspiration from your own life and business for new content. [0:39:05.4] • Ideas from research and surveys in an existing community. [0:45:00.8] • What are your contemporaries creating? Using this question as a starting point. [0:50:22.4] • Grouping these strategies into passive and active. [0:56:49.1] • And much more! Links Mentioned in Today's Episode: • Fizzle — https://fizzle.co/ • Motherbirth — https://motherbirth.co/ • Simplified Instagram — https://www.instagram.com/simplified/?hl=en • Matt Giovansci — https://www.linkedin.com/in/mattgiovanisci • Swim University — https://www.swimuniversity.com/ • Flywheel Hosting — https://fizzle.co/sparkline/fizzle-plus-flywheel • SEO fro Bloggers — https://fizzle.co/seo • Brendan Hufford — https://brendanhufford.com/ • Epic Content Marketing - https://fizzle.co/sparkline/epic-content-marketing • Clayton Christensen — http://www.claytonchristensen.com/ • BuzzFeed — https://www.buzzfeed.com/ • Joe Rogan — https://www.joerogan.com/ • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Courage and Clarity — https://www.courageandclarity.com/ • The Goal Digger Podcast — https://podcast.jennakutcher.com/ • Jenna Kutcher — https://jennakutcher.com/home • Is Your Dream Really Possible? Episode — https://www.courageandclarity.com/podcast/108 • Scott Dinsmore — https://liveyourlegend.net/about-scott-dinsmore/ • Ahrefs — https://ahrefs.com/ • Pat Flynn — https://www.smartpassiveincome.com/ • Joe Biden — https://www.huffingtonpost.com/topic/joe-biden • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Hosting — https://fizzle.co/hosting

Shownotes: https://fizzle.co/285 Would you like to get more people to visit your website? How can search engine optimization help you do this? Most of us are aware of the capabilities of SEO to some extent. But it is a challenging and daunting field to enter, so we thought we would supply you with some basics and tips to get your website popping! In this episode we look at the rise and development in SEO as a methodology and skillset and talk about how to go about optimizing your website from the very first steps to the more advanced ones. Today on the show we are joined by Matt Giovansci, an old friend and collaborator who we have hosted before on the podcast. Matt runs a number of websites and businesses and has spent the better part of the last two decades perfecting the game of SEO. We also talk about research, content creation, the evolution of Google and when SEO is necessary and when it is not. Matt gives us great insights from personal experience and his learning to help you on your way So for all this and much more be sure to tune in! Key Points From This Episode: • Matt's history of online work and search engine optimization. [0:04:20.8] • A quick introduction to the basics of SEO. [0:05:29.9] • The big change that occurred when Google got wise to link farms. [0:08:41.7] • When and why to even bother with SEO. [0:12:38.2] • The research and tools that can help you decide how to optimize your site. [0:16:11.2] • Using this research as a indicator and influence on your content creation. [0:23:52.1] • Comparing free SEO tools with the paid versions. [0:26:59.2] • The first steps that Matt took with his first site. [0:29:25.1] • Understanding SEO as larger, more advanced, customer research. [0:31:40.8] • The importance of patience and quality content in the SEO game. [0:37:38.9] • Where we are currently at with Google's algorithms. [0:42:32.8] • Combining and developing content as you learn. [0:46:02.3] • Understanding your role in Google's business. [0:49:55.2] • Some info on Matt's behind the curtain course. [0:51:27.9] • A round of quick rife questions with Matt! [0:55:02.1] • And much more! Links Mentioned in Today's Episode: • Fizzle — https://fizzle.co/ • MoneyLab — https://www.moneylab.co/ • Swim University — https://www.swimuniversity.com/ • Black Hat SEO — https://www.wordstream.com/black-hat-seo • Google Panda — https://moz.com/learn/seo/google-panda • Google Penguin — https://moz.com/learn/seo/google-penguin • Pat Flynn — https://www.smartpassiveincome.com/ • Gazelle Glider — https://gazelleglider.com/ • Pool Care Rap Video — https://www.youtube.com/watch?v=n06MCOcdvo • Wait But Why — https://waitbutwhy.com/ • Elon Musk — https://www.forbes.com/profile/elon-musk/#119fc4f57999 • BagWorks — http://bagworks.co/ • Ahrefs — https://ahrefs.com/ • Moz — https://moz.com/ • SEMrush — https://www.semrush.com/ • Minaal — https://www.minaal.com/ • Brew Cabin — https://www.brewcabin.com/ • Pinterest — https://pinterest.com/ • Backlinko — https://backlinko.com/ • Roasty — https://www.roastycoffee.com/ • SEO fro Bloggers — https://fizzle.co/seo • Flywheel Hosting — https://fizzle.co/sparkline/fizzle-plus-flywheel • Squarespace — https://www.squarespace.com/ • Aer Tech Sling — https://www.aersf.com/tech-sling-black/ • Courage and Clarity — https://www.courageandclarity.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chasereeves • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Hosting — https://fizzle.co/hosting

Matt Giovanisci is a serial entrepreneur who created SwimUniversity.com as a side project back in 2007. Today it's a six-figure business. We caught up with Matt to learn about the long and difficult journey of getting Swim U where it is today, and the various other projects he has gotten into since. Check out Matt online: www.moneylab.co www.swimuniversity.com @mattgiovanisci _ All music provided by DJ Quads. Check him out here: https://soundcloud.com/aka-dj-quads Check out our website at: www.firedrops.com The post E2 - Process, Profits, & Pools first appeared on Fire Drops.

Note: Click here to download Matt’s top SEO tips for writing and ranking epic content from this episode. “Go big or go home, that’s kinda my whole philosophy with SEO,” Matt said. And his results speak for themselves. It’s been more than 200 episodes since we last heard from Matt Giovanisci. Back then, Matt was explaining how he was growing his authority site SwimUniversity.com with epic content and strong SEO. Since then he’s started 3 more authority sites and has fine-tuned his SEO practices for even bigger and quicker results. His latest site BrewCabin.com is just a few months old and Matt is already ranking well for high traffic “money” keywords – without building backlinks or promoting this content. How is he doing this? It’s not through longtail keywords. Quite the opposite, Matt goes after those high traffic keywords and outranks his competitors by producing epic content that people want to read. Tune in to hear Matt explain how he does his keyword research, how he formats his content to ensure strong on-page SEO, and why he’s seeing such rapid growth across all of his sites. Note: This is "round 2" of SEO for Bloggers. Round 1 was this conversation with Joseph Hogue last year.)

In 1982, Darlene, Andrew, and Bob all met at a night club. His mom was a cocktail waitress and his dad was a piano player,fast forward thirty two years and Matt has become an incredible resource to podcasters, an online marketing genius, and even a rapper. Besides the witty humor from Matt, Matt's real entrepreneurial journey started at the age 13. Growing up, Matt had several jobs. He got hired, got fired, got hired again, and even got fired again. He's been on unemployment, in hospitals beds with a foot injury, and even been in a rock bank. Some may think he's the jack of all trades, but what he master at is marketing. Matt's career didn't get serious until he created a pool supply blog called Swim University. It took him close to 10 years before seeing any true potential in the platform, but that didn't stop Matt from continuing to push through, until he saw the light. During his time in the pool industry, he not only worked with a pool supply company, Matt also learned how to develop websites. He used his knowledge and expertise to create not one, not two, but four online brands that make him the super marketer he is today. Today, Matt continues to work on Swim University, Roasted Coffee, and now his new project, Money Lab. Early on, one of Matt's biggest issues was his ability to write. "The first six years of Swim University was awful. I knew what I was doing and how to do it, but I didn’t know how to write. I was consuming information and knew I had this talent in marketing, but couldn't write for S***! I ended up making the website first, because I knew how to do that, and then tried to figure out what would work on the site itself." Said Matt. After asking Matt the question "How do you fare in this new world of marketing" Matt's response was: (Listen to the 21 minute mark.) "In a new age of marketing, I am more confident that I will get out there because I knows what it will take to get it in front of people." And boy did he do just that. The reason I asked Matt to be on the show was because I became a direct product of Matt's system. I was "marketed" to. The purpose of this article and the story I am writing about Matt isn't to give an idea on what works in marketing, it's more a story about inspiration. Matt kept at his work, went ALL in on his ideas, and stayed focused on the things that he was good at, all while developing new set of skills in the background. I'd like to tell you EXACTLY how I met Matt and how the new era of marketing is done: - First I googled "How to Market Your Podcast" - Then, I read the article. I used it as my damn bible. Reading it over and over again, and ultimately gave me the desire to reach out and thank the person who wrote it - I messaged the team at Money Lab on Facebook - Then, did my own research and found out who Matt was. - Saw he makes funny videos about marketing and even watched his rap video - Next, I went to Facebook, and randomly came across a landing page that said "Hire Me For Your Podcast!" - Filled out the contact form, scheduled a time to chat, a few months later. Here we are. Internet gold! - To learn more from Matt, watch the interview and learn how Matt wrote a whole marketing rap album and has got himself into places, many dream of. #Timestamp 1:10:- Beer, Six Pack of Black IPA, Senita’s Black IPA 02:30- Introduction 08:20 - 21:00- Early Struggles in his Business and How Matt Learned How to Get Traffic to His Sites 21:10- How to Get Traffic in a New World of Marketing and How I Found Matt 30:00- How to Promote Your Product/Service 32:00- Be Sincere, Write Good Content, and The World Will Reward You Matt Giovanisci Linkedin: https://www.linkedin.com/in/mattgiovanisci Website: http://www.moneylab.co Twitter: https://twitter.com/mattgiovanisci Facebook: https://www.facebook.com/mattgiovanisci Buy the album: http://www.moneylab.co/rap/

Break out the good linens, because we’ve got a special guest! Today’s lesson comes courtesy of Matt Giovanisci, the self-made entrepreneur behind Swimuniversity.com and Moneylab.co. He’s here to give us the honest dish about landing pages. His approach involves a lot of humor, a lot of honesty, and a certain amount of booze. Best of […] The post MBA688 Guest Teacher: Matt Giovanisci- How to Create Original and Engaging Landing Pages appeared first on The $100 MBA.

Break out the good linens, because we’ve got a special guest! Today’s lesson comes courtesy of Matt Giovanisci, the self-made entrepreneur behind Swimuniversity.com and Moneylab.co. He’s here to give us the honest dish about landing pages. His approach involves a lot of humor, a lot of honesty, and a certain amount of booze. Best of […] The post MBA688 Guest Teacher: Matt Giovanisci- How to Create Original and Engaging Landing Pages appeared first on The $100 MBA.

Can you build a profitable brand by ignoring all that online marketing bullshit? Today's guest, Matt Giovanisci, believes you can, and intends to prove it. Matt is the creator of Swim University and a co-founder of Listen, Money Matters, a personal finance podcast that gets more downloads in a day as The Unofficial Shopify Podcast gets in a week. He also recently started MoneyLab, a series of documented experiments in making money online. Matt candidly shares his story of success building Swim University – an online resource site for swimming pool and hot tub owners that earns him six figures annually. Oh, and he once rapped about his podcasts: https://www.youtube.com/watch?v=wnH4CSg-gR8 — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS — Learn: Matt's “one stop shop” concept for content marketing The reaction your visitors should have when they land on your site How humor enables better marketing Why & how to write for people, not Google The importance of a single sentence Matt #1 tip for The Unofficial Shopify Podcast. Links: http://www.moneylab.co/ https://twitter.com/mattgiovanisci/ Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

The thing that inspired me to reach out to Matt was a blog post he wrote about how much he hates all the bullsh*t buzzwords and egotistical fakery that seems to fill our industry. Sound familiar? Matt is the creator of SwimUniversity.com and a number of popular and funny rap videos. His new project is all about coffee. We hit it off right away and this was a really fun conversation. As much as it pains me to say it, there were a lot of takeaways as well, for those of who listen for that sort of thing. ;) As always, I had a great time talking to Matt. Enjoy the show! Bits & Bytes Mentioned in the Show Delilah SoundDaddy.com Fizzle.co TGM02: Chase Reeves Thomas Frank Gumroad John Lee Dumas Alex Blumberg and Startup podcast NameMyProduct.co Omar Zenhom More About Matt @mattgiovanisciMattGiovanisci.comRoastyCoffee.comSwimUniversity.com

#008 - How do you build a online brand that stands out in an industry or niche that most people considering "boring"? Think personal finance, law, anything technical like engineering or math, and home improvement, etc. Well today's guest on the podcast, Matt Giovanisci, has built his audience and business around swimming pool and hot tub care through his YouTube videos for Swim University. (Some of which, like "How To Change The Sand In Your Sand Filter", have hundreds of thousands of views.) In this episode I chat with Matt about how he got into making videos online, what his process is for planning and shooting these videos, how makes sure he adds comedy into them, and how he got started without buying any gear.Items mentioned:Swim University - The Ultimate Guide to Pool & Hot Tub CareSwimUniversity - YouTubePool Care Rap Video - YouTubeThe Making of: Pool Rap Song - YouTubeListen, Money Matters - Manage your money like a badass."All My Money" Personal Finance Rap Video - YouTubeThe Making of "All My Money" - YouTubeInside the control room: turning NFL football into primetime television - YouTubeAmazon.com : Canon XA10 Professional CamcorderAmazon.com : Canon EOS 6D Digital SLR CameraAmazon.com: TASCAM DR-40 4-Track Portable Digital RecorderDown and Dirty Lighting Kit | Wistia Learning CenterNovember 7, 2014

Everybody's an expert in something, right? Well this week's guest, Matt Giovanisci, is an expert in pool care. He describes it as the most boring industry that serves such a fun product. He's taken an innovative approach to rank his site, SwimUniversity.com, in Google and monetize it with affiliate relationships and private advertising. I feel like Matt's process is proven and repeatable -- but takes real work.

Ever wonder what goes on behind the scenes at Listen, Money Matters?  Trust me.  It’s as glamorous as you probably imagine it to be!  No, it’s really not. Andrew started the LMM website while he was displaced by Hurricane Sandy. He wanted to share what he had learned about personal finance with others and one day make some money through sharing that knowledge.  Matt and Andrew met in late 2013 on Fizzle, an online business training service and community. The two of them started out by advising each other on their respective projects, LMM and Swim University. It was a marriage made in heaven because each brought to the other, something that had been lacking.  Andrew is the business guy and Matt is the creative guy. The two of them spent a lot of time on Skype.  Andrew’s wife overheard all this discussion and said they should start a podcast.  That’s how this podcast was born in November 2013! In the beginning there was a podcast a week.  But you demanded more!  So in May, LMM launched Money May, a podcast every single day.  It was so successful that we decided to continue with a new episode daily. How do we manage to get out that many episodes when both your hosts have full time jobs?  They discuss the topics on Tuesday evenings and batch record on Wednesdays.  Andrew’s wife Laura or I contact and schedule guests that we find or that you all suggest. On Thursdays Matt edits each episode and creates the images that you see at the top of the posts.  Matt sends them to me.  I listen and write the show notes, what you’re reading now, insert relevant links and the Tweetables,  schedule them to go live and there you go! What does the future hold for LMM?  We would like to be your ultimate personal finance resource.  If you need to know it, we want you to be able to find it on the site or in the podcast. If you feel intimidated or left out of the conversation on other personal finance sites, podcasts, or books, we want you to find a home here. A lot of that stuff is geared to a much older, already pretty savvy audience and we want to fill the gap for younger people or people just starting their personal finance journey no matter what their age. How do you make money?  Well, we don’t really yet.  How we don’t want to make money is from you.  People who need help with their finances shouldn’t be put in a position to pay for that help.  We feel that help should be made available to you at no cost.  We want affiliates and sponsors to fund what we do for our listeners. A good example of an affiliate is Amazon.  On Swim University, when Matt recommends a product with a link and a reader uses that link to buy that product, he gets a cut.  That cut does not cost the buyer anything, Amazon pays that cut. A sponsorship is a company that pays to advertise on an episode.  So we would ask a company like Mint or Ready for Zero to buy advertising on the podcast. The hope is to get enough of these sponsors to fund the show and allow Matt and Andrew to do LMM full time.  What we can promise is that we won’t take the easy money.  If you hear an ad for something, it’s something that we believe in and something that will help you. So that’s what really goes on behind the scenes and what we hope to do going forward.  Thank you to all of you.  We wouldn’t be able to do any of this without you. Show Notes Boulevard Brewing The Sixth Glass:  A dark ale. Learn more about your ad choices. Visit megaphone.fm/adchoices

    It’s time for listener questions.  We’ll discuss stock earnings, home renovations, side hustles, emergency funds, and money for freelancers.  1.  How does a company’s quarterly earnings report affect my stock?  Yes, but it’s not just about whether the company made or lost money.  The report also contains information about what is going on inside the company.  So just because the company made money doesn’t necessarily guarantee a positive report.  It’s more important to read the report and get a sense of what’s happening within the company than to just make decisions based strictly on numbers.  2.  How do you do home improvement and landscaping on a budget?  Plan and budget!  Before you go crazy at the plant store, how many will you  need, how much sun does your yard get?  Repurpose things, good for your wallet and the environment.  The most important thing is to do some of it yourself.  Potting plants isn’t something you need a professional for.  Re-wiring your home, you probably do.  See what you can borrow from friends or neighbors.  Don’t buy a tool that you’ll only use once.  And you can be proud of the work you did to make your home nicer.  3. Are podcasting and blogging actually good side hustles to make extra money?  They can be.  LMM’s makes some money through affiliate links on our blog.  So if you sign up for Zip Car through this link, we get a small cut of it. Making money via a podcast is possible too.  Marc Maron makes $14,000 per episode of his WTF podcast. Does LMM make money?  Not just yet.  We bring in some money but it doesn’t yet cover expenses like me, hosting the site, hosting the podcast, equipment. You can make money but it takes time.  Matt’s “day job” is Swim University.  He’s had the site for four years, has been working on it full time for two years and has made $40,000 so far this year, mainly through affiliate links.  The end goal for a podcast is to have companies sponsor you, to sell advertising on the podcast. If podcasting isn’t your thing, there are plenty of ways to make extra cash. 4.  A listener has recently had to put a $3300 air conditioner on her credit card.  Should she pay if off over time at 21% interest or use some cash in her Fidelity account to pay it off more quickly?  There are a few ways to do this.  Open a new credit card with limited time 0% interest and transfer the balance so you can pay it off over time without interest.  If the money in the Fidelity account is your emergency fund, no AC in Georgia constitutes and emergency.  If that would completely wipe out the emergency fund, look into Lending Tree to get a low interest rate loan. 5.  What advice do you have for a freelancer in a physical job that can’t be done forever, who’s income varies month to month and needs to kick investing into high gear?  Do what Matt calls the “freelance sprint.”  Take on as many jobs as possible in a short amount of time to earn a lot of money quickly.  The goal is to create a big cushion to see you through until the income is more steady.  One way would be to have someone film you doing your job and put it on Youtube as a tutorial.  A lot of people don’t know how to change the oil in their car or unclog their drain so there’s an audience out there and you make money from the ads on Youtube. Thanks for the questions everyone! Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we are talking about pool maintenance and some pool tips. We had Matt from Swim University give us some hot tub tips. Matt has an excellent website at http://www.swimuniversity.com/. He also has a great channel on YouTube https://www.youtube.com/user/SwimUniversity.  Our sponsor this week is Moso Natural air purifying bags. You can check them out at http://mosonatural.com/. It is an all natural bamboo charcoal that will absorb odors for 2 years. Visit their website Moso Natural and give them a try. You can visit our YouTube channel for home improvement videos Fix It Home Improvement. You can contact us at fixitpodcast@gmail.com. Subscribe on ITunes or Stitcher to hear us weekly. Talk to you next week.

Little tips can save you big at home.  Get some money savings tips and find out if anything you’re doing now would cause Matt to punch you in the face. People love numbered lists and we found a good one giving tips on ways to save money on energy costs around the house.  Most of the savings are small but can add up over time and many of the tips are pretty simple to accomplish.  We picked out a few good ones for you. Your house doesn’t need to fill like the tropics in the winter or the Arctic in the summer.  In the winter, set your thermostat at 68 during the day and 60 at night.  For every degree it’s set below 70, you will save 3% of your heating bill.  Put on an extra sweater, or if you have no pride or no shame, a Snuggy.  In the summer, keep the temperature between 75-78.  For every degree you raise the temperature, it will result in a 5% savings.  Invest in a Nest, it’s a programmable thermostat that you can control via your phone. Turn your water heater down to 120 degrees.  You don’t need to take a scalding hot shower.  And it should be a shower, not a bath.  A bath uses more water.   Unless you like to indulge at the end of a long work day by soaking in a candle lit bath while catching up on the latest episode of Listen, Money Matters.  Then you get a pass. This one is my favorite.  Use a slow cooker.  They are 75% more energy efficient than the oven or stove top.  Don’t be put off by those nasty slow cooker dishes people used to bring to pot luck dinners in the 80’s.  Slow cooking has come a long way.  I use mine once a week and a can of cream of mushroom soup has never been involved.  They also don’t heat up the kitchen in summer the way the oven does. As they burn out, replace your old light bulbs with compact fluorescent lights.  The CFL’s cost more, but are more energy efficient and last up to ten times longer than old fashioned bulbs. If you have a swimming pool, it doesn’t have to be a money pit.  Check out Matt’s site Swim University for ways to save money on your pool costs this summer including using a solar cover, running your pump after 9:00 pm, and using a robot pool cleaner. Spend a few hours around your home to improve it’s energy efficiency and you’ll save the environment and yourself a few dollars. Show Notes Nest: A programmable smart thermostat that can be controlled remotely via your smart phone. Betterment:  Open your account with this link and get a free $25 to start investing. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want to learn how to use YouTube as part of your content marketing strategy, copy someone who’s already using it successfully. That someone is Matt Giovanisci from Swim University. Matt is a content marketer and information marketer. He helps people keep their pools and spas clean without leaving his home office…and makes a […]