Coffee With Cole

Why Keeping Your Offer Simple Leads to Better ResultsThis episode is a clip from our Premium Ghostwriting Academy Hot Seat live session, where we talk about how simplifying your offer and writing process can help you work more efficiently. Many writers spend too much time making small adjustments instead of focusing on what moves the project forward.We'll cover how to break down complex ideas, create a clear structure before you start writing, and make decisions upfront to speed up execution. If you want to write more efficiently and remove unnecessary steps from your process, this episode will give you a clear approach to follow.(0:00) – Introduction and overview of simplifying your offer(2:15) – Why complexity slows down execution(5:42) – How to identify what matters most in your offer(9:18) – The role of structure in speeding up writing(12:56) – Why early decisions reduce overthinking(16:30) – Common mistakes that add unnecessary steps(19:45) – How to streamline without losing value-------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

How to Start and Sell a Paid Newsletter That WorksThis episode features a clip from our Premium Ghostwriting Academy Hot Seat live session, where we break down how to launch a paid newsletter in a way that works. Many people rush into charging for content without knowing if there's real demand. The key is understanding what makes people willing to pay—not just information, but insight, perspective, and personal experience.We'll cover why testing your audience first is important, how to sell a small paid product before committing to a full newsletter, and how to structure content so subscribers stick around. If you're thinking about monetizing your writing, this episode will help you take the right steps.(0:00) Introduction and question recap: How to structure a paid newsletter(1:31) Why free content helps build demand before launching a paid version(4:13) The difference between what people consume for free vs. what they'll pay for(7:06) Testing demand by selling a one-time product before committing to a subscription(10:23) How to turn a successful book, report, or product into a paid newsletter(13:16) The challenges of recurring revenue and why retention matters-------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

Why Follow-Ups Are Actually An Act of KindnessThis episode is an excerpt from our Premium Ghostwriting Academy Hot Seat live session, where we discuss why follow-ups are more than just a sales tactic—they're a way to help clients make decisions. Many people hesitate to follow up because they don't want to seem pushy, but in reality, most clients are just busy or unsure about the next step.  We break down how to follow up in a way that adds value, why repetition builds trust, and how to position yourself as a trusted expert rather than just another service provider. Whether you're writing email courses, marketing your services, or selling a product, this episode will help you rethink how you approach follow-ups.(0:00 - 1:38) – Introduction and discussion on explaining the value of educational email courses(1:39 - 3:49) – Why reframing a client's question is more effective than just answering it(3:50 - 5:57) – How follow-ups help clients recognize their own challenges and make better decisions(5:58 - 8:12) – The role of mistakes and objections in structuring effective email courses(8:13 - 10:24) – Why practicing on yourself builds trust and credibility with clients(10:25 - 13:02) – How marketing is about experimenting, learning, and sharing insights(13:03 - 16:00) – The value of persistence and why follow-ups help clients, not pressure them-------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com

How to Educate Clients Instead of Convincing ThemThis episode features a clip from our Premium Ghostwriting Academy Hot Seat live session, where we break down why educating potential clients is more effective than trying to convince them. People don't always see the value of good writing right away, and pushing too hard can backfire. Instead, the key is to ask thoughtful questions, highlight gaps they might not notice, and help them recognize why they need your help. We'll talk about how to guide these conversations so they lead to better client relationships and more business.(0:00 - 1:38) – Introduction and the challenge of convincing clients who think their content is good enough(1:39 - 4:05) – Why educating clients works better than trying to convince them(4:06 - 7:46) – How asking the right questions helps clients see gaps in their strategy(7:47 - 12:00) – Why strong writing alone isn't enough—other skills that make writers more valuable(12:01 - 17:02) – How focusing on one problem builds trust and leads to more opportunities---------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com

If you've ever wanted to self-publish a book and actually make money from it, this is your ultimate guide. In this video, I break down the entire self-publishing process, from testing and outlining your book idea to publishing on Amazon and making six figures in royalties—without spending a dime on ads. You'll learn the five essential tools for self-publishing success, how to position and edit your book for maximum impact, and the simple, evergreen marketing strategy that generates consistent sales. Whether you're writing fiction or nonfiction, this step-by-step guide will help you turn your book into a profitable asset.(00:00) Make 6-Figures Self-Publishing Books on Amazon(13:29) How to Self-Publish Your First Book(52:04) Self-Publishing Fiction on Amazon (5 Tools to Success)---------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

Don't Be Afraid To Burn The Boats.----------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com

You aren't asking for help, and that's why you're failing.Let me know in the comments if you get value out of this direct/brutal life advice. I'll share more of it!(00:00) Overcoming the Fear of Asking for Help(01:15) Networking and Knowledge Sharing at Events(02:21) Overcoming Faulty Beliefs When Building an Audience  (03:26) The Power of Asking for Help and Learning from Others(04:37) The Art of Attracting Mentors Through Genuine Curiosity(05:45) The Power of Asking for Help and Listening(06:52) The Power of Silence: How Listening Encourages Others to Share----------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com

8 Reasons Why AI Won't Ruin The Ghostwriting IndustryIs AI going to ruin the ghostwriting industry?Of course not! (And anyone who says it will has a SEVERE misunderstanding of how AI works, and the value a ghostwriter provides.)There are so many faulty beliefs around the impact AI will have on the writing space, so I wanted to tackle them all.Enjoy :) And I hope this helps you get out of your own way & get started ghostwriting ASAP! (00:00) Introduction to AI in Writing(01:40) Misconceptions About AI(03:20) Building Confidence in Ideas(05:00) The Value of Personal Narratives(06:40) AI's Role in Efficiency(10:00) Conclusion on Ghostwriting Skills--------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com

How to Give Clients Useful Feedback Without Pushing Them AwayThis episode features a clip from our Premium Ghostwriting Academy Hot Seat live session, where we discuss how to give clients clear, constructive feedback. Many people avoid telling clients what's not working because they don't want to risk upsetting them. But good feedback, shared the right way, builds trust and leads to better results. We'll cover how to present your ideas, why making your suggestions tangible matters, and how to position yourself as a helpful partner rather than just another service provider.-------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

Why Batching Tasks Improves Productivity This episode is another clip from our Premium Ghostwriting Academy Hot Seat live session. We discuss why daily productivity goals don't work, how batching tasks saves time and energy, and how to stay focused when unexpected things come up. If you're trying to manage a busy schedule without feeling overwhelmed, this conversation will give you a simple way to be more productive.-------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

In this episode, I dive into the art of copywriting and how understanding the category of a company is crucial for effective messaging. I share advanced strategies for crafting compelling emails and highlight the importance of educating your audience to sell effectively. I also discuss the significance of structuring your writing process, including prepping the page and creating engaging CTAs. Please take a moment to implement these techniques in your next writing project!(00:00) Introduction to Copywriting(02:00) Understanding Categories in Copywriting(04:00) Crafting Effective Email Sequences(08:00) Prepping the Page for Writing(16:00) Creating Compelling CTAs---------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com

In this episode, I share insights on how to effectively build your ghostwriting business without relying on client testimonials. I emphasize the importance of demonstrating your problem-solving skills and suggest starting with free work to establish connections and gain valuable experience. I also discuss how this strategy can lead to long-term opportunities and referrals. Please consider implementing these strategies in your outreach efforts!(00:00) Introduction to Ghostwriting(04:00) The Power of Free Work(08:00) Building Relationships(12:00) Effective Outreach Strategies--------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com

In this episode, I dive into the crucial role of understanding categories in effective copywriting. I emphasize that great copy isn't just about sales tactics; it's about recognizing and naming the right categories to resonate with your audience. I also share practical examples, like how naming problems can enhance clarity and engagement. Please take a moment to reflect on how you can apply these insights to your own writing.(00:00) Introduction to Copywriting(02:30) Understanding Categories(05:00) Naming Problems Effectively(10:00) Tangible Language in Copy(15:00) Objective vs Subjective Outcomes--------✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://yt.startwritingonline.com

10 Rules to Write Your Way to Wealth (Millionaire Writing Advice): https://youtu.be/b68wgHwOpDsAcquisition.com Workshop Review: 15 Takeaways To Scale Your BusinessMy business partner and I spent $10,000 to attend Alex and Leila Hormozi's Acquisition.com Workshop—and it was worth every penny. In this video, I break down 15 key takeaways that can help you scale your business, refine your systems and processes, and adopt the mindset shifts needed for exponential growth. From team development and operational efficiency to attention to detail and leadership insights, I share what I learned from the event, including lessons directly from Alex and Leila's portfolio team.

Venture capital and private equity firms have a different approach to content. They aren't focused on generating leads the way most businesses are, so selling ghostwriting to them requires a different strategy. In this Hot Seats excerpt, we break down what they actually care about, how to communicate your value, and how to make your offer fit their needs. Whether you're new to this space or looking to refine your pitch, this episode will give you a clear plan to follow.

In this video, I discuss the importance of implementing effective email sequences to boost customer engagement and sales. I cover various types of sequences, such as evergreen newsletters and follow-up strategies, that can significantly enhance conversion rates. I encourage you to consider how these strategies can be applied to our current projects and to think about the potential impact on our customer relationships.(00:00) Introduction to Email Sequences(04:00) Evergreen Newsletters Explained(10:00) Follow-Up Strategies(20:00) Understanding Customer Engagement(30:00) Maximizing Customer Lifetime Value

In this episode, I share key copywriting tips that have helped generate over $20 million in sales across my businesses. I emphasize the importance of writing that resonates with readers, making it easy for them to grasp ideas quickly. I also discuss the difference between being a "painkiller" versus a "vitamin" in your messaging, and how to effectively educate your audience without blaming them. Please take note of these strategies and consider how you can apply them to your own work.(00:00) Introduction to Copywriting(06:00) Painkiller vs. Vitamin(15:50) Effective Copywriting Principles(28:29) Clarity in Copywriting

How to Become a LinkedIn GhostwriterLinkedIn ghostwriting is one of the best ways to build a profitable writing career, but most people overcomplicate it. In this episode, we walk through five simple steps to get started—how to position yourself, attract the right clients, and land consistent work. Whether you're just starting or looking to grow, this episode gives you a clear plan to follow.(00:00) Introduction to LinkedIn Ghostwriting(04:00) Be Your Own Case Study(08:00) Building Your Network(12:00) Pitching in Public(14:50) The Importance of Follow-Up

Ghostwriting Jobs For BeginnersGetting started in ghostwriting doesn't mean writing books. In this episode, we break down the best ghostwriting jobs for beginners—educational email courses, newsletters, and social media content. These services are in demand, easier to deliver, and help businesses attract customers. Learn how to position yourself, find clients, and use AI to work smarter. If you're new to ghostwriting or looking to grow your skills, this episode will show you a clear path forward.(00:00) Introduction to Ghostwriting(05:00) Creating Valuable Opt-Ins(10:00) The Role of AI in Writing(15:00) Social Media Ghostwriting Opportunities

This episode is a clip from one of our PGA Hot Seat live sessions, focusing on how your offer influences the clients you bring in and the expectations they set. We cover why defining your offer clearly matters and how it can impact your work and relationships with clients. Whether you're adjusting your offer or building it from scratch, this conversation gives you practical things to think about.

Some brutally honest advice for writers.~Hey there!My name is Nicolas Cole, and I have been writing on the Internet since 2007. Today, I run a portfolio of writing businesses that does over $5,000,000 in annual revenue. My books, products, programs, and platforms are what I wish I'd had at the beginning of my writing career—back when I was 23 years old, had just graduated college with a degree in Fiction Writing, and had no idea how to make money as a writer. My goal with this YouTube channel is to pass along everything I've learned (and am still learning) about digital writing, ghostwriting, self-publishing, and becoming a multi-millionaire digital writer with you. So, if you want to know how to turn your passion for writing into a lucrative career, and you're looking for a digital writing mentor, maybe I can help. Everything I share on this channel is from hard-learned lessons in the trenches. I've made every mistake out there. Hopefully, you pick up a golden nugget or two that helps you on your journey. (And if I earn your trust, I hope to see you in one of our programs!)"Nobody makes a living as a writer."I hate that cliché—and I've proved it's not true.Keep practicing your art. Keep learning about the business.And most importantly, keep writing.Cole

This episode is an excerpt from our PGA Hot Seat live session. The topic? Packaging a $10k/month ghostwriting service. We talk about how to structure your offer, position it for the right clients, and make it a clear solution to their needs. Whether you're just starting or looking to adjust your approach, this conversation offers practical steps you can use right away.