Hacking Music: The Habits of Headliners, Habits and Hacks for Thriving in the New Music Marketplace

Paramore's Jeremy ‘Jerm' Davis - From Myspace to Monarrch | Hacking Music w/John Pisciotta EP #209 In this episode of 'Hacking Music,' we delve into the music industry with founding member of Paramore. Jeremy ‘Jerm' Davis, John Pisciotta, Ken Gay, and Mark Adkison. We discuss his journey in the Nashville music scene, the formation and rise of Paramore, and his experience with the early 360 deals. Jeremy shares insights into the history and evolution of music contracts, highlighting the importance of understanding legal language and the challenges artists face. He also talks about his current endeavors, including creating a new type of artist-friendly contract and striving to redefine Nashville's hip-hop scene through his label, Push Records. The discussion delves into the impact of AI on creators like authors, musicians, and filmmakers. They explore the concept of a style transfer engine and its revolutionary potential for the music and media industries. The Monarrch GRM platform that helps artists monetize their talent effectively while adapting to Ai advancements of generative rights management. 00:00 Welcome to Hacking Music 01:08 Meet Jeremy Davis of Paramore 01:46 The Early Days of Paramore 02:40 Breaking Out Through MySpace 04:16 The 360 Deal Explained 06:17 Jeremy's Journey to Legal Savvy 09:08 Creating a New Record Label 12:02 Empowering Artists with Fair Deals 22:48 Leaders and Feeders - The Importance of Artist Leadership 27:01 The Artist's Unique Touch in the Age of AI 27:22 Navigating the AI Landscape in the Music Industry 29:29 Embracing AI: A New Perspective 30:58 Introducing ArtistWerks: Our Sponsor 31:41 Monarch's AI Engine: A Game Changer 33:45 Monarch's Approach to AI and Copyright 36:44 Monarch's Mission: Protecting and Monetizing IP 46:37 Jeremy's Vision for Nashville's Hip Hop Scene 51:35 Conclusion and Final Thoughts Monarrch is a (GRM) Generative Rights Management engine revolutionizing the way AI models are trained. Monarrchs innovative Style Transfer Engine is authorized for mission critical systems for both governments, private Ai companies and IP holders. Join the intake waitlist here https://monarrch.com/ ------------------------------------------------------------- WHO AM I? If we haven't yet before - Hey

Becoming Ai Ready - AI's Impact on Creative Industries, Artist Control & Monetization | Hacking Music w/John Pisciotta #206 In this episode of the Hacking Music podcast, John Pisciotta, Ken Gay, Mark Adkison and Finbar O'Hanlon an expert in the AI space discuss what it means to become AI-ready. The discussion delves into the impact of AI on creators like authors, musicians, and filmmakers. They explore the concept of a style transfer engine and its revolutionary potential for the music and media industries. The Monarrch platform aims to help artists monetize their talent effectively while adapting to technological advancements. The future of music is here, and it's powered by AI.

EP: 207 Understanding the Digital Replication Right - First Ever Federal Property Right in Their Own Voice and Likeness 3 Big Takeaways from The ‘No Fakes Act' The No Fakes Act Gives Every American a First Ever Federal Property Right in Their Own Voice and Likeness DIGITAL REPLICATION RIGHT. Each individual shall have the right to authorize the use of the voice or visual likeness of the individual in a digital replica. Establishes Strong Federal Remedies empower individuals with the ability to seek damages from individuals who knowingly create or traffic in unconsented uses. Join us in this episode of Hacking Music as guest host Mark Adkison, along with John Pisciotta, Finbar O'Hanlon, Ken Gay, and Dheeren Velu, dive into the world of AI in music. Learn about the No Fakes Act, the concept of digital replicas, generative rights, and how Monarch's style transfer engine aims to protect and monetize artists' work in the evolving AI landscape. Stay tuned as the panel explores the impact of AI on creativity, music rights, and the music industry's future. ABOUT MONNARCH Monarrch Ai is a (GRM) Generative Rights Management engine revolutionizing the way AI models are trained. Monarrch's innovative Style Transfer Engine is authorized for mission critical systems for both governments, private Ai companies and IP holders. Here to learn more 00:00 Welcome to Hacking Music 01:03 Introducing the Hosts and Guests 02:37 Diving into AI and Digital Replicas 07:02 Understanding Generative AI 14:33 The No Fakes Act and Music Rights 17:03 Monarch's Style Transfer Engine 25:00 Navigating the Legislative Minefield of AI in Music 26:27 AI's Impact on Music Publishing and Monetization 28:15 Balancing Creativity and Protection in the AI Era 30:44 The Role of AI Assistants in Music Creation 33:54 The Future of Generative Rights and Originality 34:59 Empowering Artists with AI and Adaptive Mindsets 36:04 The Human Element in AI-Driven Creativity 47:00 Monarch's Vision for a New Creative Ecosystem 48:36 Join the Conversation: Upcoming Lunch and Learn Event ------------------------------------------------------------- WHO AM I? If we haven't yet before - Hey

Irreplaceable Artists in a World of AI w/ Finbar O'Hanlon | Hacking Music w/John Pisciotta #205 This episode of 'Hacking Music,' hosted by John Pisciotta, delves into how AI can help artists to actually become BETTER artists, featuring insights from innovator Finbar O'Hanlon. It covers the journey of artists evolving with technology, using AI not just as tools but as partners in creativity, enhancing their ability to connect with audiences and manage their careers. O'Hanlon highlights concepts such as AI as artists' 'second brains' and 'style transfer,' envisioning a future where technology amplifies originality and opens new revenue streams. The discussion extends into leveraging generative AI for content licensing, emphasizing the necessity of storytelling and empathy in the adoption of new technologies. This episode aims to inspire artists and industry stakeholders to embrace AI, fostering a collaborative and innovative approach to music creation and monetization. 00:00 Introduction to Hacking Music Podcast 00:48 Monthly Call-In: A Deep Dive with Finbar O'Hanlon 01:54 Finbar O'Hanlon: A Journey from Music to Tech Innovation 06:56 The Power of Human-Centered AI in Music and Beyond 09:15 The Impact of AI on the Music Industry: A New Perspective 13:30 Artists 2.0: Navigating the AI Revolution in Music 23:50 The Adaptive Mindset: Thriving in an AI-Driven World 37:14 Human vs. Machine: Leveraging Unique Human Skills 39:19 Unveiling the Essence of Creativity 40:21 The Human Edge in Creativity and AI 41:43 Embracing Emotional Intelligence 41:57 Empathy: The Key to Connection 42:42 Adapting to AI: A New Era for Artists 43:32 The Power of Imagination and Innovation 45:03 Adaptability and Communication in the AI Age 50:36 Critical and Creative Thinking: Skills for the Future 58:27 The Future of Artistry in the AI Landscape 01:02:21 Predictions and the Future of AI in Music 01:09:08 Concluding Thoughts and LoudLab community Q&A ------------------------------------------------------------- WHO AM I? If we haven't yet before - Hey

From Dolly to Jay-Z: Staging World-Class Experiences with Ken Gay Training Session | Hacking Music w/John Pisciotta #204 In this episode of Hacking Music we delve into the intricacies of live music performance and stage production, offering listeners a unique blend of training, interviews, and actionable insights from the music industry's best. The episode features an in-depth conversation with Ken Gay, an expert in staging experiences for top artists like Dolly Parton, Madonna, Jay Z, The Gaithers, Pantera, Super Bowl Halftime shows, CeeLo Green, Lauryn Hill, Creed and many others, spanning over 20 years. Ken shares his journey from Texas to becoming a pivotal figure in live performances, his philosophy of 'seeing music,' and the importance of balancing emotional, physical, and logical elements to craft engaging shows. Through stories and examples, including innovative stage designs like Jay Z's butter sculpture and unique tactics to break audience belief for unforgettable performances, this episode unveils the 'action plus belief equals consequence' formula, emphasizing the significance of understanding the 'why' to make the 'how' easier in creating memorable music experiences. 00:00 Welcome to Hacking Music: Unlocking Artist Potential 00:50 Monthly Call-In: Thriving Beyond the Dinosaur Music Industry 02:09 Special Guest Ken Gay: Master of Staging Experiences 03:38 Ken's Journey: From MTV Generation to Music Visionary 04:21 The Art of Seeing Music: Ken's Unique Approach 09:37 Crafting the Live Show: A Producer's Perspective 17:24 Understanding the Audience: The Key to a Memorable Show 19:01 Tools for Artists: Navigating the Chasm to Success 28:09 The Encore Philosophy: Starting with the End in Mind 33:30 Bono's Defy Gravity: A Lesson in Understanding the 'Why' 35:31 The Unpredictable Nature of Artistic Experiences 36:04 Embracing Change: The Key to Thriving in Art 36:38 Breaking Beliefs: The Essence of Memorable Performances 41:41 Real-World Examples of Breaking Beliefs in Performances 48:42 The Evolution of the Music Industry and the Modern Entertainer 51:57 Practical Advice for Aspiring Artists and Creative Entrepreneurs 01:02:39 The Importance of Why: Scaling Big Ideas in Music Production 01:04:19 Fast Five: Quick Insights from Ken --------------------------------------------- WHO AM I? If we haven't yet before - Hey

Happy Tuesday people. How we living? Hope everybody is. Good. Whether you're online or watching your dashboard, super glad you're here. This is Monetizer. Monetizer happens the fourth Tuesday of each month, where we talk about e commerce, productizations, process and systems, kind of the back office stuff that makes the front office possible. SuprFan Origins Let's talk a little bit about super fans and artists communities. We work for one of the Largest publishing companies in the world here in Nashville. About four years ago, they brought us into work with them on some of their legacy artists, Burt Bacharach, Michael Jackson, Taylor Swift, Bob Dylan type brands. The world they came up in the seventies, sixties, seventies, and eighties and that WORLD is largely gone. The dinosaur record label model, they brought us in to help them think through a way to kind of reinvigorate their audience. If you're into Burt Bacharach, that's what you care about. If you're into Bob Dylan, that's what you care about. The origin story for super fan really started there and then. Super fan artist communities, Our 30 takeaways. I wanted to do is just kind of assemble kind of a stream of consciousness, punch list of things that we've learned, maybe the hard way, or maybe the right way. Here they are.... 1. THE FIRST TAKEAWAY IS THAT IT'S NOT JUST FOR KISS. 2. THE SECOND TAKEAWAY, MUSIC ISN'T THE MAIN PRODUCT. 3. THIRD TAKEAWAY IS ARTISTS LEAVE TONS OF MONEY ON THE TABLE. 4. THE FOURTH TAKEAWAY THIS ISN'T PATREON, ISN'T INDIEGOGO, ISN'T CLICKFUNNELS OR INFUSIONSOFT. 5. THE FIFTH TAKEAWAY IS SHOW THE WORK. 6. TAKEAWAY NUMBER SIX IS: THE HAMSTER WHEEL IS REAL. 7. TAKEAWAY NUMBER SEVEN IS UNDERSTAND YOUR PRODUCT TYPES. 8. NUMBER EIGHT IS CADENCE. 9. TAKEAWAY NUMBER NINE IS THE PRODUCT STACK. 10. TAKEAWAY NUMBER 10 IS THE BOTH AND OPTION. 11. TAKEAWAY NUMBER 11 IS THE IDEA OF SUPERSIZE ME. 12. TAKEAWAY NUMBER 12 IS FULFILLMENT AND DELIVERY 13. TAKEAWAY NUMBER 13 IS THE IDEA THAT MRR MATTERS 14. TAKEAWAY NUMBER 14 IS PEOPLE STAY CUSTOMERS FOREVER. 15. TAKEAWAY NUMBER 15 IS THAT IT SAVES SASS COSTS. 16. TAKEAWAY NUMBER 16 IS THAT ARTISTS GET BACK TO BEING AN ARTIST. 17. TAKEAWAY NUMBER 17 IS ARTISTS FAIL AT PRODUCTIZATION. 18. TAKEAWAY NUMBER 18 IS THAT ARTISTS LOVE SHINY OBJECTS. 19. NUMBER 19 IS THE IDEA OF ARTIST BUY IN. 20. TAKEAWAY NUMBER 20 IS MESSAGING. 21. THE 21ST TAKEAWAY IS ENERGY TRAVELS. 22. TAKEAWAY NUMBER 22 IS VA'S? YAY!!. 23. TAKEAWAY NUMBER 23 IS REMOVE FRICTION. 24. TAKEAWAY NUMBER 24 IS FANS ARE CHEERLEADERS. 25. TAKEAWAY NUMBER 25 COMMUNITY OVER TRANSACTIONS. 26. NUMBER 26, A CONFUSED MIND NEVER BUYS. 27. TAKEAWAY NUMBER 27 PIGS GET FAT, HOGS GET SLAUGHTERED. 28. TAKEAWAY NUMBER 28, COMMUNICATION IS EVERYTHING. 29. TAKEAWAY 29. ONBOARDING IS HUGE. 30. COMMUNITIES ARE REALLY THE CENTER OF GRAVITY FOR THEIR CAREER GOING FORWARD. So those are the 30 takeaways that we've learned over the past four or five years in growing artists, communities, launching communities for, Some legacy artists and some new regional and local level artists. I hope that helps you. More about SuprFan here. Join 11,200+ artist entrepreneurs learning actionable advice in our newsletter. Head here to learn about Our Community --- Send in a voice message: https://podcasters.spotify.com/pod/show/hackingmusic/message Support this podcast: https://podcasters.spotify.com/pod/show/hackingmusic/support

The Business and the ART of Tribute Bands, James Volpe Rotondi | Hacking Music with John Pisciotta #203 In this episode, we discuss the world of tribute bands. Our guest is James Volpe Rotondi, known for his role as “Jimmy Page” in the tribute band Zoso, and his journey from joining the band to becoming the heart of it. We learn about the back story of Zoso, from its humble beginnings to becoming respected figureheads in the tribute band scene, and discuss the challenges and rewards of portraying iconic musicians. James shares insights into his personal journey with the band, the intricacies of recreating Jimmy Page's legendary performances, and the essence of delivering a timeless Zeppelin experience to the audience. We delve into the art of choosing which parts of a song to play live, the balance between precise imitation and creative expression, and the importance of connecting with the audience while remaining authentic to the original act. Additionally, we discuss the broader landscape of the music industry, from the role of tribute bands in preserving the legacy of rock music to navigating the challenges of the modern music scene. James also offers advice to upcoming musicians, emphasizing the importance of dedication, versatility, and continuously refining one's craft. Join us as we pay tribute to the art of tribute bands, with insights from a musician who's lived it firsthand. James shares his rich history and experiences as the former Senior editor of prominent Guitar Player and Guitar World magazines, detailing the process of creating impactful issues, the surprise of interviewing Edward Van Halen, and the camaraderie and rivalry within the industry. Tune in to ⁠Hacking Music ⁠for more. Hacking Music is a training & execution platform for action takers, moment makers and record breakers. Our model can help you align & monetize your talent and ability. Our mission is to serve the world by strengthening the next generation of artists and help you connect with the people that care the most [ your fans ] Special thanks to our sponsors, ArtistWerx and The Sync Center, for their support. Their contributions towards the music industry provide valuable opportunities for artists to thrive. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hackingmusic/message Support this podcast: https://podcasters.spotify.com/pod/show/hackingmusic/support

Future Beats Nostalgia - Fly In Formation Don't get it twisted, the past decades were great, but nothing compared to what's in front of you. Create What's Next.  Your future depends on it.  Good morning, fam. It is  Tuesday here. So flying formation,  let's point our minds in the right directions and clean out our minds and put some guardrails up as we go about our day. Uh, so today in flying formation, I want to talk really, it's a cautionary tale. Uh, it's called future beats nostalgia.  And what happens is that easily  the 80 20 rule applies here.  80 percent of the people get stuck in nostalgia,  the other remaining 20,  if they're disciplined, focused and work, they can build the future.  We see it, we've seen it for years. The person who is stuck in the way it was,  person who  is so committed to a decade that they can't think about their future and build their future.  An example would be a Technicolor example is the Beatles.  The fandom around the Beatles can be immense  and nothing against the Beatles. The Beatles are great. I love them, but the Beatles have already happened.  It's our job  and the job of everybody in the community to create the next. Beatles.  Wouldn't that be awesome? If we could do that, even if we  get half the way there, we win. But the point is building the future,  thinking about the future more than you're in love with the nostalgia of the past.  You see it  on YouTube where people just  spend hours stuck in a decade or an artist. Um, and they really are taken out of the game. They're taken, they're put in the sidelines and they stopped. What happens is they stop  crafting their future and fighting, building and developing the future  could be an artist. It could be a business. It could be a product, whatever it is. They're, they're no longer when, when they're in nostalgia, they no longer have the responsibilities of building. of creating what's next.  Okay.  So that's our fly information today. I want you to be very cautious  of your thinking and your team's thinking around nostalgia. Are they getting sucked into the vacuum?  of nostalgia of the eighties of the sixties of Frank Sinatra of the Beatles of the Rolling Stone, whatever that is, that's already happened and it's closed. You can't participate in that. You need to create what's next. You need to create the next Beatles, the next Frank Sinatra,  the next whatever. Okay, that's our fly information for today. Future beats nostalgia. I will see you guys inside  the community today.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/hackingmusic/message Support this podcast: https://podcasters.spotify.com/pod/show/hackingmusic/support

Love & Execution with Lauren Bateman - Hacking Music EP: 200 In this episode I spoke to guitarist, instructor and entrepreneur Lauren Bateman. We hit on a TON of actionable points, my favorite one being our love of execution and how it balances with our passion and mission. If your new to our community… Hacking Music is a training & execution platform that helps artists align & monetize their talent and ability. Our mission is to serve the world by strengthening the next generation of artists and help them connect with the people that care the most [ your fans. ] Join 11,200+ artist entrepreneurs learning actionable advice in our newsletter: https://www.hacking-music.com/newsletter Head here to learn about our community: https://www.hacking-music.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/hackingmusic/message Support this podcast: https://podcasters.spotify.com/pod/show/hackingmusic/support

Mechanics of Career Building in 2024 with Ken Stokes [ aka PK, Pretty Ken ] From Talent to Icon - the Difference that Makes a Difference Monthly call in with Atlanta's Ken Stokes [ AKA PK, Pretty Ken ]. Ken is a founder of the Attic Crew and helped shape what Atlanta Music is and continues to become. Ken has built with OutKast, Big Boi, The Dungeon Family, Goodie Mob, CeeLo Green, Killer Mike, Youngbloodz, Organized Noise, Young Jeezy, TI, Akon, and La Face Records.  If this is your first time or your new.. Hacking Music is a training & execution platform that helps artists align & monetize their talent and ability. Our mission is to serve the world by strengthening the next generation of artists and help them connect with the people that care the most [ your fans. ] P.S. Whenever you are ready, here are 3 ways that we can help you build a healthy profitable career in the music marketplace. Head here to claim your Student Guest Seat -  Head here to learn about Our Community  Join 11,200+ artist entrepreneurs learning actionable advice in our newsletter. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hackingmusic/message Support this podcast: https://podcasters.spotify.com/pod/show/hackingmusic/support

BMI For Sale!?! with Michael Drexler, What a BMI Acquisition Could mean for Tomorrow's Artists Michael Drexler is Principal at Drexler Research. Previously lead teams at: - Sony Music Entertainment ·- Senior Director, Business Development, Corporate Development & Strategy - Broadcast Music, Inc. (BMI) - Executive Director, Business Development, Digital Licensing & Strategy - Warner Music Group - Vice President, Digital Strategy & Corporate Development (M&A) 1. Michael Drexler's Story 2. The Consent Decree that Created and Constrains ASCAP and BMI 3. Why BMI Exists? ASCAP'S Racist History!?! 1939 And The Curious Origin Story of BMI 4. Fight For Your Rights - How GMR works, Irving Azoff's Boutique PRO company explained. 5. BMI For Sale!?! - Who Would, Could and Should Acquire BMI? - What a BMI acquisition COULD mean for TODAY'S Artists 6. 20X Earnings Catalog Acquisitions! - Who REALLY benefits? Do Artists Benefit? The Lost Art of Artist Development 7. Verify Media - How it Creates A Credit Rating Company for Catalogs If Your New…. Hacking Music is a community tribe made up of artists who are “crossing the chasm” from “Developing” artist to “Deploying” and “DOMINATING” artist. A tested and vetted training system that aligns: Talent, Training, Tech and Team. P.S. Whenever you are ready, here are 3 ways that we can help you build a healthy profitable career in the music marketplace. Head here to claim your Student Guest Seat -  https://login.circle.so/sign_in?request_host=hacking-music.circle.so&post_login_redirect=https%3A%2F%2Fhacking-music.circle.so%2Fhome%20 Head here to learn about Our Community  https://www.hacking-music.com/community-membership-options Join 11,200+ artist entrepreneurs learning actionable advice in our newsletter. https://www.hacking-music.com/newsletter --- Send in a voice message: https://podcasters.spotify.com/pod/show/hackingmusic/message Support this podcast: https://podcasters.spotify.com/pod/show/hackingmusic/support

Domino Belief[s] A community series where we will take a “slice” and unpack it. How it works, how it benefits what you're doing and how it compounds over time. These “dominos" stacked together “end to end” act like actual dominoes. There are no accidents or surprises when dominos fall. When your dominos are lined up they fall into each other every time…they WORK. They build mometum almost automaticly. Once our beliefs [ some call it mindset or models] are lined up, they strengthen what we DO, how we WORK and where we will GO. But here's the trick....You have to SET UP your dominos. They don't come out of the box that way. Audit your habits to match the destination you want. Your habits are compounding, either favorably or unfavorably. https://www.tonyrobbins.com/disc/ https://strengthstest.com/cliftonstrenths-strengthsfinder-free/ https://www.16personalities.com/free-personality-test --- Send in a voice message: https://podcasters.spotify.com/pod/show/hackingmusic/message Support this podcast: https://podcasters.spotify.com/pod/show/hackingmusic/support

Today we're going to workshop a tool that helps you to “tune” a central part of your career. Can't wait for this , in our How to Not Become a Disposable Artist and Build a Career you Actually Want Challenge with

CLIP - Artist Subscription Model - We are Living in the Future Artist Subscription Model - Staging Experiences Fans Love to Pay for Why Subscriptions? How Subscriptions Work? What to Watch Out For This clip is from “How to Not Become a Disposable Artist” - 14 Day Challenge You can get full 14 Days of trainings and PDFs here. https://www.hacking-music.com/How_to_Not_Become_a_Disposable_Artist --- Send in a voice message: https://anchor.fm/hackingmusic/message Support this podcast: https://anchor.fm/hackingmusic/support

From How to Not Become a Disposable Artist - 14 Day Challenge You can get full 14 Days of trainings and PDFs here. https://www.hacking-music.com/How_to_Not_Become_a_Disposable_Artist --- Send in a voice message: https://anchor.fm/hackingmusic/message Support this podcast: https://anchor.fm/hackingmusic/support

The Treasure Map EVERY Songwriter will Need as they Navigate their Career This clip is from - How to Not Become a Disposable Artist - 14 Day Challenge You can get full 14 Days of trainings and PDFs here. https://www.hacking-music.com/How_to_Not_Become_a_Disposable_Artist --- Send in a voice message: https://anchor.fm/hackingmusic/message Support this podcast: https://anchor.fm/hackingmusic/support

Reverse Engineering SuperSongs - What is a SuperSong? Examples and Attributes of SuperSongs. From - How to Not Become a Disposable Artist - 14 Day Challenge You can get full 14 Days of trainings and PDFs here. https://www.hacking-music.com/How_to_Not_Become_a_Disposable_Artist --- Send in a voice message: https://anchor.fm/hackingmusic/message Support this podcast: https://anchor.fm/hackingmusic/support

The 4 Song Archetypes with Examples of Each This clip is from - How to Not Become a Disposable Artist - 14 Day Challenge You can get full 14 Days of trainings and PDFs here. https://www.hacking-music.com/How_to_Not_Become_a_Disposable_Artist --- Send in a voice message: https://anchor.fm/hackingmusic/message Support this podcast: https://anchor.fm/hackingmusic/support

What songs to NEVER write - How The Top 2% of Writers Pick WHICH Song to Write - BEFORE WRITING A NOTE, Writing TO a concept or Writing FROM a Concept? This clip is from - How to Not Become a Disposable Artist - 14 Day Challenge You can get full 14 Days of trainings and PDFs here. https://www.hacking-music.com/How_to_Not_Become_a_Disposable_Artist --- Send in a voice message: https://anchor.fm/hackingmusic/message Support this podcast: https://anchor.fm/hackingmusic/support

Creative Differentiation for Artists - How Artists Become part of the Future instead of part of History. THE 4 QUESTIONS to Help YOU Get it RIGHT. This clip is from - How to Not Become a Disposable Artist - 14 Day Challenge Grab the Full session for Each of 14 Days of Trainings and PDFs Tutorials here. https://www.hacking-music.com/How_to_Not_Become_a_Disposable_Artist --- Send in a voice message: https://anchor.fm/hackingmusic/message Support this podcast: https://anchor.fm/hackingmusic/support

RED OCEANS VS BLUE OCEANS For Artist Entrepreneurs - Getting this RIGHT Changes Everything From - How to Not Become a Disposable Artist Training Challenge Grab the Full session for Each of 14 Days of Trainings and PDFs Tutorials here. https://www.hacking-music.com/How_to_Not_Become_a_Disposable_Artist --- Send in a voice message: https://anchor.fm/hackingmusic/message Support this podcast: https://anchor.fm/hackingmusic/support

How Journey Answered the 4 Questions of Creative Differentiation and Become part of the Future instead of part of History. From - How to Not Become a Disposable Artist - 14 Day Challenge You can get Full 14 Days of Trainings and PDFs here. https://www.hacking-music.com/How_to_Not_Become_a_Disposable_Artist --- Send in a voice message: https://anchor.fm/hackingmusic/message Support this podcast: https://anchor.fm/hackingmusic/support

Jared DePasquale - Scoring, Sync and Sandboxes For over twenty five years Jared has composed the musical scores for some of Western culture's most celebrated stories and iconic characters. In this conversation we talked about the intersection between scoring music and music supervision. How to work with scoring composers better and how scoring composers can work better with music supervisors. Some of the things we talked about in this conversation; From Edward Van Halen to John Williams - Imitation and Innovation My First Gig, Getting In the Room - The Power of Apprenticeships The Power of Mentors and Playing In the SandBox Saying “No” to The Puppet Master Film My Advice to 20 Somethings Who's On Your Mount Rushmore? Competing at Higher Levels and Ignoring Vanity Metrics About Jared DePasquale: For over twenty five years Jared has composed the musical scores for some of Western culture's most celebrated stories and iconic characters such as Hercules, The Legends of Robin Hood, Zena, The Trials of Saint Patrick, Little Women, Les Miserables, and The Secret Garden. The recipient of numerous awards and critical acclaim, his work is widely recognized for its ability to musically capture complex characters amidst stories that are rich in texture and meaning. https://www.jareddepasquale.com https://open.spotify.com/artist/3ebIC0NzF1qHl1lztFdZ97?si=ZRUbUOodSua1lxqS-KHrKQ https://www.youtube.com/channel/UCqeJuF1ruVvuMDSJao2iuAQ To learn more about how Hacking Music Works: https://www.hacking-music.com/Welcome_Message --- Send in a voice message: https://anchor.fm/hackingmusic/message Support this podcast: https://anchor.fm/hackingmusic/support

Song Archetypes with Kurt Goebel Archetypes have traditionally been the realm of films and filmmakers. Undeniable characters such as Luke Skywalker, Harry Potter, Frodo and Thelma and Louise. In this conversation, we talk about archetypes and how they apply to songs and music supervision. Giving music supervisors, and artist producers clear tracks to run on. As well as helping them avoid the playing “the music brief game” that distracts so many artists. Kurt Goebel is one of Nashville's finest producers and songwriters. Enjoy this conversation. For the full training and the full hacking music community, click here to get started. https://www.hacking-music.com/Welcome_Message --- Send in a voice message: https://anchor.fm/hackingmusic/message Support this podcast: https://anchor.fm/hackingmusic/support

Get It Out of Your Head and Into The World - 4 Tools for Multiplying Your Time TOOL 1: The Super High Value Task Tool It's SOOOOO common to get struck in your head. So easy to be distracted by the noise. Do you feel it? Yeah. For artists and entrepreneurs the superpower of this century is found in one word, That word is Focus. Here's the deal - The world needs the stuff artists have IN them. And at the same time - theres a war. So how do get better at it? Where do we spend our time? How we rank our priorities? What are the tools, that help us turn off the noise? How we get lethal in doing the RIGHT work at the RIGHT time in the SMARTEST way possible? So welcome, today we're gonna talk about how to get it out of your head and into the world. These are four tools for multiplying your time. So the best way to think about this is to think about cupcakes. So what do I mean by that? Some of us in the hacking music community may be familiar with cupcakes, but I'm gonna back up and give some context here. 1. “Cupcake - Birthday - Wedding Cakes” The Best way to think about work and Multiplying Your Time 2. 51% of All Grammy Winners are Independent Artists - What is the World We are Living In? 3. 3 Common types of people - you may be familiar with, no THINGS, some THINGS, and many THINGS 4. 2 WORLDVIEWs: External scorecard and Internal scorecard 5. Overview of The 4 Tools 6. The Super High Value Task Tool 7. Are Stickies Notes The Super Tool of the 21st Century? Hi Everybody welcome. So in this training, we're gonna talk about how to get it out of your head and into the world. These are four tools for multiplying your time. So the best way to think about this is to think about cupcakes. So what do I mean by that? Some of us in the hacking music community may be familiar with cupcakes, but I'm gonna back up and give some context here. Cupcakes, Birthday Cakes and Wedding Cakes The cupcake hack is this there's three levels. There's cupcakes, there's birthday cakes, and there's the big, bad wedding cake. Cupcakes are quick, couple ingredients, 20 or 30 minutes, and you can eat. Or you can throw 'em away if they stink. Right. They're easy. These are cupcakes, right? As we move on, we move to birthday cakes. So birthday cakes have more ingredients, may take an hour or two to make a birthday cake. You gotta make the frosting and just a little more expertise, right? It's it's not as simple as the cupcake, right? You have to be a little bit more of a intermediate. Not expert, but you need to know your stuff, right? And then if we think about a wedding cake, my goodness, these things are three levels. Awesome frosting taste. Great. They got the little people on 'em. Takes a lot of expertise. You gotta move them. You gotta be careful not to let 'em fall very expensive. You don't want to mess up a wedding cake. Right? So this is all about projects, confidence, and kind of getting the ideas, the things you have in your head to get them into the world. ********** This episode is sponsored by Artistwerx - a record label as a service company. They partner with artists, filmmakers, authors and companies to create products and experiences and engage your customers, drive revenue, build careers and surpass your competitors. Unite and Conquer with Artistwerx. https://www.artistwerx.com ********** Hacking Music is the proprietary training system that aligns “The 4 Ts” of Talent, Training, Tech and Team. To learn more about the Hacking Music Training, check out our 30 tips in 30 Days in 3 Minutes or less. https://www.hacking-music.com/30_tips --- Send in a voice message: https://anchor.fm/hackingmusic/message

How to Talk About Yourself Without ALWAYS Talking About Yourself -

Build Your Moat - Protect, Fortify and Expand your Career How to Protect, Fortify and Expand your career by learning to spot your vulnerabilities, gaps and blindspots. On this episode of Hacking Music's weekly live podcast, John and Dylan discuss "Building Your Moat" as a smart artist and entrepreneur. Developing protective barriers around your career as a musician will be essential to longevity. In any war or competitive game, you have your “Defense” and you have your “Offense”. Your “Defense” protects where you are NOW and allows your “Offense” for TOMORROW. So you can go score some points, things like: new initiatives, new campaigns, new deal and new partnerships. Let's talk about how you can strengthen your Defensive position so you can be on Offense even better. Hacking Music - Get Lethal Your career will be built, not by making one lucky decision. Your career will be built by making 1000s of right decisions over time. Experience the free masterclass here. https://www.hacking-music.com/webinar --- Send in a voice message: https://anchor.fm/hackingmusic/message

Artists Sell Experiences. Full Stop - How To Sell Live Without Selling Out with Chris Stone We talk about how artists approach sales, commonly get it exactly wrong by avoiding this important pine of a healthy, profitable careers and how artists can take advantage of Amazon's new influencer dashboard. Welcome to Hacking Music, the goal of this podcast is to break off a piece of the Hacking Music training we use and train artists in every day. To master the best of what other headliner artists have already figured out. So you can unlock your potential. Additionally, we interview world-class artists and entrepreneurs, doers and thinkers, so that you can better analyze your problems, seize your opportunities and master your decision making. Every episode is packed with training, lessons, force-multipliers that never expire. This conversation comes out of the “Ecommerce for Profitable Artists” Module in Hacking Music. You can learn more here. https://www.hacking-music.com/free%20foundation --- Send in a voice message: https://anchor.fm/hackingmusic/message

Hey everybody, welcome to a conversation I call Agile Artists. This is all about managing projects that matter. We are joined today by my guest, Tommy Norman. This is EP 5 in How To Build A Platform Under Your Music: The 10 Habits That Are More Powerful Than Talent. Whether we realize it or not, EVERYBODY IS A PROJECT MANAGER and to a large extent EVERYTHING IS A PROJECT. So let's make sure we get this right. To be clear, I'm not talking about "quick" tasks, the “one and done” type things. I'm talking about chunky ones. The three month... six-month projects that are SUPER important to growing your career. This conversation is about those kind of projects. The ones that may scare you a little bit. The ones that involve a number of people, all focused on building and winning together. Capeesh? When we start out, many of us may not think of ourselves as a “project manager”, but at the end of the day, as your career grows and you begin to work on larger and more important projects, your role is actually, that of “overseer” and “manager” of that project. You are the “director”of the film if you will. For new-ish artists, often times, the thing limiting your ability to grow is you not recognizing that you are responsible for managing your projects. An young “artist' will want to “feel” their way though, and “improvise” a way, after all they are artists right? Well, NOT when managing big and chunky projects. Operating as an “Artist” only will seriously limit your growth when you managing projects with your “creative" muscle. A solid understanding of PROJECT MANAGEMENT is VITAL as you move from a “DEVELOPING” artist to a “DEPLOYING” artist to “DOMINATING” artist. As your career grows so do your responsibilities. This is exactly why I wanted to talk with Tommy. He has managed thousands of projects over the last 15 years and his HINDSIGHT is actually our FORESIGHT. John Also, if this makes your tail wag. I want to give you something that will move you forward. ►► Grab my FREE "Laying The Foundation" - Removing Limiting Beliefs. This is book 1 in The Hacking Music Series (E-book Edition). [ Regular price $13.97 ] https://www.hacking-music.com/free%20foundation --- Send in a voice message: https://anchor.fm/hackingmusic/message

Join us for a conversation on "Interesting vs Important" A Decision Making Tool To Do More Of The Right Things, More Of The Time. This is EP 4 in How To Build A Platform Under Your Music: The 10 Habits That Are More Powerful Than Talent. By The End Of This Video Your going to Learn: 1. What I Vs I Is And How I Vs I Works? 2. 2 Paths: How One Tricks You And The Other Actually Strengthens You. 3. Give you a Powerfull Tool To Help You Do More Of The Right Things - More Of The Time. --- Send in a voice message: https://anchor.fm/hackingmusic/message

Lexi Jackson and John Pisciotta talk about Managing Music for Media and How the Sync School works. Special thanks to The Sync Lodge for sponsoring 2 tickets to The Sync School [ a $400 value] we will be giving away. Sign up here to be entered. https://www.hacking-music.com/Sync_School About: The Sync School: A Music Supervisors Toolkit assembles best in class training and tools learned after 1000s of sync licenses. Understand all the moving parts of modern music supervision: Sync, Supervision and Clearance. From project scope documents, negotiations, legal long form agreements to cue sheets and SAAS tools. --- Send in a voice message: https://anchor.fm/hackingmusic/message

4 Song Archetypes - Keeping Good songs OFF Great Records - How 2 Build a Platform Under Your Content EP: 2 ►► Grab My FREE "Laying The Foundation" - Removing Limiting Beliefs, Book 1 in The Hacking Music Series (E-book Edition). [ Regular price $13.97 ] https://www.hacking-music.com/free%20foundation The 4 Song Archetypes is taken from the super song training module. In this video we talk about for archetypes of all songs ever written. And which one drives 80% of song revenue. And inversely which archetype is written 80% of the time and un-pitching able and un-recordable for artists. These are important guide rails as you use your time wisely and plant to your songs in the correct neighborhood. Let's get to work. All songs are not created equal. There are certain attributes that super songs have. It's important to know which of the 4 types generate 80% of all song revenue. It's important to know is artist's time is spread thin and the songwriting time they DO have needs to be invested writing songs in the right neighborhoods. The 4 Song Archetypes is taken from the Super Song full length training module. In this video we talk about 4 archetypes of all songs ever written as well as which one drives 80% of song revenue. And inversely which archetype is written 80% of the time and UNpitchable and UNrecordable. These are important guide rails as you use your time wisely and plant to your songs in the correct neighborhood. Let's get to work. By the end of this video your going learn: 1. Which song archetypes generate 80% of all song revenue. 2. Which song type is written 80% of the time and unpitchable and unrecordable. 3. A high value framework for keeping GOOD songs off GREAT Records --- Send in a voice message: https://anchor.fm/hackingmusic/message

Mindhive Guest Series - Hacking Music with Sherry Parfait ►► Grab My FREE "Laying The Foundation" - Removing Limiting Beliefs, Book 1 in The Hacking Music Series (E-book Edition). [ Regular price $13.97 ] https://www.hacking-music.com/free%20foundation “As the twig is bent, so grows the tree” Start laying a foundation for your career that you can build on for the next 5, 10, 20 years. What are you waiting for? We've got a lot to cover. Grab yours now! Sherry Parfait is here today Sherry runs Parfait Media. I want to talk to her because I'm interested in how at one point she ran pr and media for 20 labels. Read that again…TWENTY LABELS. We talked about differentiation, business development, modern messaging and gobbledygook-type words that really sound impressive but sometimes don't mean anything. I wanted to wrestle those down to earth and really talk about what they mean on a day-to-day level for her and the artist she works with. This episode is sponsored by Artistwerx - a record label as a service company. They partner with artists, filmmakers, authors and companies to create products and experiences and engage your customers, drive revenue, build careers and surpass your competitors. Unite and Conquer with Artistwerx. https://www.artistwerx.com About Hacking Music The way Hacking Music works. As ARTISTS, often we are prompted to lead with earlier version of yourself. The training at Hacking Music Flips this and helps artists lead with a future version of yourself. The NEXT version of You , The NEXT version of your music, The NEXT version Your Show - The NEXT version Your Music, Ecom etc. Hacking Music is less focused not the YOU of 2 years ago and HYPER FOCUSED of the YOU 2 years from now. https://www.hacking-music.com For more information about the music on this podcast click here. https://shop.jetpackartistventures.com #SherryParfait #ParfaitMedia #HackingMusic #johnpisciotta #Wadesutton #JeffMcMahon #thehabitsofheadliners #synclicensing #howtolicensemusic #thesynccenter #musicclearance #synclicense #musicforfilm #musicformedia #musicfortv #musicsupervisor #usemusicleagally #musicforfilmfestival #musicsupervisor #howtolicensemymusic #howtolicensemymusic #music #television #musiclicensing #musicians #songwriters #songwriting #musicindustry #musicbusiness #musicsupervisor #musicsupervision #gameaudio #gamecomposer #gamedev #indiegame #synclicensing #jazz #hiphop #rap #countrymusic #rockmusic #heavymetal #beats #beatmaker #singers #guitar #bass #composer #neosoul #popmusic #trapmusic #productionmusic #musiclibrary --- Send in a voice message: https://anchor.fm/hackingmusic/message

►► Grab My FREE "How to Build a Platform Under Your Music" - https://www.hacking-music.com/platform ARTISTS SELL EXPERIENCES. Full Stop. In the legacy music business artists primarily “sold” their music. In the new music marketplace the “music”, still INCREDIBLY important, now feeds the many “experiences” the artist CREATES, STAGES and SELLS. There are dozens of “experiences” artists are now responsible for. To give you an idea, think of how many products [ aka: experiences ] Disney created around the movie Frozen. Dozens maybe? Hundreds? The Disney model is now the standard for career, thoroughbred, profitable artists. Today we are going to dive into one of my favorite topics; building remarkable experiences. Experiences are what drives your growth, whether it's in concert, in ecom, on a live stream or in recorded music staging a great experience is a non-negotiable for artists who are building a world-class career. A couple questions we want to answer in this video: - How have concerts changed? - What do fans and customers expect in the new music world? - Are you providing your fans with a world-class remarkable experience? - What makes a great experience? - Are you ignoring your experiences? - Who are the artists and brands who successfully and consistently create world-class experiences? If you are not thinking about the experiences around your career, it will be like putting a bottleneck on your success. Experiences are what drives your growth, whether it's in concert, in ecom, on a live stream or in recorded music staging a great experience is a non-negotiable for artists who are building a world-class career. In this first video in the “How to Build a Platform Under Your Music” series we look at how to stage experiences instead of just the traditional concerts. This is an essential discipline for building a platform under your content [your music] From the Hacking Music field guide: An EXPERIENCE is an immersible moment impacting the five senses that cannot be duplicated by digital means. While in the past, the consumer has often been content to be simply be a spectator, today's consumer expects to be an active participant that can actually play a role IN EVEN SHAPE the outcome of an event. Simply stated, an experience moves from transactional to transformational. In this episode of ‘Hacking ‘Music with John Pisciotta” I'm gonna talk about how to start thinking about staging world class experiences. How artists in the past, had to wait 20 or 30 years before focusing on this and how you the NEXT generation of great artists, can start getting this into your day-to-day workflow today. My hope is that after this discussion you'll be able to pinpoint where you are in staging great experiences. Are you developing this, or are you deploying this or are you dominating in this. Excited to have this conversation with you! - John The way Hacking Music works. As ARTISTS, often we are prompted to lead with earlier version of yourself. The training at Hacking Music Flips this and helps artists lead with a future version of yourself. The NEXT version of You , The NEXT version of your music, The NEXT version Your Show - The NEXT version Your Music Ecom etc. Less focused not the YOU of 2 years ago and HYPER FOCUSED of the YOU 2 years from now. https://www.hacking-music.com Hacking Music is the training practice we work from use and train artists in every day. Developed over the last 15 years in management offices, recording studios, writer rooms, board rooms, and performance arenas. This collection of Strategic Frameworks, Force Multipliers and Micro Habits essential for thriving in the new music marketplace. It's a collection of what WORKS. Special Thanks to our sponsor The Sync Center. --- Send in a voice message: https://anchor.fm/hackingmusic/message

Hi Everybody, I want to invite you to our new limited series: "How to Build a Platform Under your Music"! In this series, together we will, get clarity on the Non-Musical essentials that Strengthen, Support and Sell the experiences great artists create. We see it all the time, you can either try to GET LUCKY or you can GET BETTER and compete at a higher level. These training tools will strengthen, focus and build muscle around your career. Theres nothing worse that seeing an artist implode on the runway from a plethora of factors like: magical thinking, avoidance, musical preciousness, golfing the dark, doing bad deals. Join this high protein series of no B.S. strength training, that helps artists build a platform under YOUR carrier. This series is filled with dozens of actionable tools that you will use daily throughout your career. Questions like: -What are some of the things only headliners know and others don't? -What is a common blind spot for artists? Or are there MANY blind spots? -A thoroughbred headliner has some secret skills that sets them apart from others. These are the habits of headliners. We want to you to to know what these Habits of Headliners are. Learn the dozens of actionable tools that you will use daily throughout your career. Grab your seat here! https://www.hacking-music.com/platform --- Send in a voice message: https://anchor.fm/hackingmusic/message

Woo The Muse - Finding More (And Better) Song Ideas, Brent Baxter Join Brent Baxter, at Hacking Music X. Brent Baxter is an award-winning lyricist with songs recorded by Alan Jackson (the top 5 Country hit "Monday Morning Church"), Randy Travis, Lady A, Joe Nichols, Ray Stevens, Steve Cropper, Andy Griggs, Buddy Jewell, Lonestar, Gord Bamford (the #1 hit and CCMA Single Of The Year "When Your Lips Are So Close"), The Sound (the #1 hit and Dove-nominated Southern Gospel Song Of The Year "Can I Get A Witness"), Wilburn & Wilburn (#1 hit "Hallelujah Homecoming"), The LeFevre Quartet and more! Baxter also helps songwriters write like a pro, do business like a pro and connect to the pros through his website SongwritingPro.com. He also co-hosts the popular podcast, The C.L.I.M.B. Show Music Business Podcast, which is part of the American Songwriter Podcast Network. HMX - 7 Day Challenge - Built for the Next Gen of GREAT Artists! HMX is 7 Days FULL of the Mission Critical stuff for strengthening the next generation of great artists! Artists often get stuck "golfing in the dark", trying to get lucky or win singing contests….or they can decide to compete at a higher level, building muscle across all the parts of their career. HMX is No BS - Real World - 100% Actionable. #thefuturelooksbright #hackingmusicx

We are talking though a slice from a recent group training from Hacking Music - Habits of Headliners. Join AJ Jansen and John Pisciotta break off a piece of Hacking Music and together understand a bit more of what the artist of the future looks like and how they operate. If this is you, check out more about HMX. A focused 7-Day sprint focused on replacing the great artists we have lost with the next generation great artists. Some info below. Hacking Music X Challenge! 7 Days FULL of the Mission Critical stuff for strengthening the next generation of great artists! No BS - Real World - 100% Actionable. Artists can get stuck "golfing in the dark", trying to get lucky or win singing contests….or they can decide to compete at a higher level, building muscle across all the parts of their career. Hacking Music X, 7 Day Challenge Starts JULY 5th! This event is FREE for the first 100 registrants -- save your spot today! https://www.hacking-music.com/hmx-reserve-ticket-signup --- Send in a voice message: https://anchor.fm/hackingmusic/message

“The Murder Wall Hack” - Design thinking in the Music industry. Finbar O'Hanlon is our guest on the Hacking Music, Habits of Headliners podcast. Finbar O'Hanlon is a technologist, pro guitarist, film composer, and strategic advisor to companies in music and media. He joins us on this podcast to talk about what he calls “The Murder Wall Hack”. The Murder Wall Hack is his tool for finding connections between seemingly disparate components. Join us for this very interesting conversation with Finbar O'Hanlon Fin is our guest as part of our mind-hive series, where we bring on our friends, colleagues and collaborators. Together we talk about how they see the world, operate in it and most importantly how they are succeeding in it. We talked about Finbars approaches to unlock “different” As our gift, grab your free Hacking Music Training Module “THE 5 SILVER BULLETS” Sabotaging Your Music Career. https://www.hacking-music.com/webclass --- Send in a voice message: https://anchor.fm/hackingmusic/message

The Hacking Music Slice: “The Bowling Hack” Mapping Your Next 6 moves Here we talk about the tool Film Director, Francis Ford Coppola invented that helps todays music artists build a better, smarter and faster career? ABOUT: Hacking Music. The Habits of Headliners is a Collection of Strategic Frameworks, Force Multipliers & Micro Habits essential for thriving in the new music marketplace. What makes Hacking Music different is a relentless focus on actionable details. Everything in this book has been vetted, explored, and applied to my own life in some fashion. I've used dozens of the tactics and strategies in daily creative decisions, high-stakes negotiations, high-risk environments, or large business dealings. I created this book, my ultimate notebook of high-leverage tools, for myself and the next generation of great artists. It's changed my life, and I hope the same for you. Youtube ——— Hacking Music https://www.youtube.com/watch?v=PF4pxGm7PGo&t=1s : Instagram ——— https://www.instagram.com/hackingmusicmethod : Website ——— https://www.jetpackartistventures.com/hackingmusic/ : Facebook ——— https://www.facebook.com/hackingmusicmethod : Podcast ——— https://open.spotify.com/show/2SJdI0nNyWpWNX4kW4HaHE?si=TzlGBiz-Qd-R05JgUglObw --- Send in a voice message: https://anchor.fm/hackingmusic/message

Hacking Music. A Collection of Strategic Frameworks, Force Multipliers & Micro Habits essential for thriving in the new music marketplace. What makes Hacking Music different is a relentless focus on actionable details. Everything in this book has been vetted, explored, and applied to my own life in some fashion. I've used dozens of the tactics and strategies in daily creative decisions, high-stakes negotiations, high-risk environments, or large business dealings. I created this book, my ultimate notebook of high-leverage tools, for myself and the next generation of great artists. It's changed my life, and I hope the same for you. Youtube ——— Hacking Music https://www.youtube.com/watch?v=PF4pxGm7PGo&t=1s : Instagram ——— https://www.instagram.com/hackingmusicmethod : Website ——— https://www.jetpackartistventures.com : Facebook ——— https://www.facebook.com/hackingmusicmethod/ : Podcast ——— https://open.spotify.com/show/2SJdI0nNyWpWNX4kW4HaHE?si=TzlGBiz-Qd-R05JgUglObw : --- Send in a voice message: https://anchor.fm/hackingmusic/message

Episode 06 - The Cupcake Hack, Hacking Music with John Pisciotta About Hacking Music: Welcome to the Hacking Music podcast, here you will learn the Strategic Frameworks, Force Multipliers & Micro Habits essential for thriving in the new music marketplace. Our mission is to help you to massively grow your artist career in new ways that support, strengthen and sell your content. Additionally, we bring together music and media leaders to unpack how strategy and execution drive their success. The Cupcake Hack helps artists identify how projects can be broken down, better managed, and more easily completed. Such projects can range from planning a tour to developing a marketing plan for a new album. Managing projects like these well is important because each of them contribute to building momentum in a career. Music artists tend not to make great business managers because they bite off more than they can chew when starting a new project such as planning a tour or creating a new album. They have grand ideas and visions but reaching the end seems like such a massive undertaking that many of them become overwhelmed and give up. The Cupcake has six important attributes: Small size - It is small in scope and does not take up very much room or require a plethora of supplies to bake correctly. Completable - Baking a cupcake is a task that is manageable and is not intimidating. Quick - You don't have to dedicate a great deal of time to bake a cupcake. Learning - When you are baking a cupcake, it is easy to identify exactly what you need to improve at. Winnable - Completing a cupcake builds confidence for everybody involved. Momentum - What you learned through baking the Cupcake can be put to use when baking on a larger scale. BENEFITS OF THE CUPCAKE HACK Supercharged Learning Cycles - Breaking down large projects into smaller ones subjects the artist to more learning cycles (see definition below). This results in the artist improving at that particular task. Hope - Accomplishing smaller wins leads to the artist feeling more optimistic and excited due to the creation of momentum in their career. To put it simply, things are moving! It also helps you remain relevant in the eyes of the outside world because it appears that you are constantly doing something. Better Music - Because you are putting yourself through The Cupcake Hack over and over again, you begin to improve at that task. An example would be how some of the best songwriters in the industry constantly advocate that artists attempt to write a new song every few days. Improvement comes naturally with increased learning cycles. Focus - It is much easier to stay focused on what needs to be done when you are seeking to accomplish a smaller task. You aren't wasting time, energy, or money on things that might not be necessary to reach your goal. It is also much easier to make decisions that avoid costly mistakes. The Wedding Cake Appears - One of the best things you will learn about The Cupcake Hack is that focusing on the small things leads to the big things taking care of them- selves. Think of a novelist committing to writing one chapter each week. After several months, the novelist would have a rough draft in place that includes the foundation for an entire story. They had their head down focusing on baby steps only to look up and realize they had finished a marathon. --- Send in a voice message: https://anchor.fm/hackingmusic/message

Becoming Newsworthy - Modern Messaging, PR & Story w/Eric Dahl - Hacking Music Ep: 05 with John Pisciotta. Join us for a conversation on how Eric is Maximizing Output, Organizing Processes, Thinking Strategically and Executing Daily. About Hacking Music with John Pisciotta: Welcome to the Hacking Music podcast, here you will learn the Strategic Frameworks, Force Multipliers & Micro Habits essential for thriving in the new music marketplace. Our mission is to help you to massively grow your artist career in new ways that support, strengthen and sell your content. Additionally, we bring together music and media leaders to unpack how strategy and execution drive their success. “An Operating System For Thriving In The Music Marketplace” Ted Goldthorpe, Sony/ATV Music Publishing, Supervisor North American Publishing This Episode is brought to you by the Sync Center. Sync Spotlight: Chris Rodriguez “Easy As Uno, Dos, Tres” Subscribe to Hacking Music with John Pisciotta: https://www.youtube.com/channel/UC2C2jY46Z5PEchNOIcIAsNQ?view_as=subscriber Facebook https://www.facebook.com/johnpisciotta Youtube https://www.youtube.com/channel/UC2C2jY46Z5PEchNOIcIAsNQ?view_as=subscriber Linkedin https://www.linkedin.com/in/johnpisciotta/ Podcast: https://anchor.fm/hackingmusic Watch more Jetpack Artist Ventures: https://www.youtube.com/channel/UCOhbcw6oNeZdrLlaKFdgaJw Follow Jetpack Artist Ventures: Facebook https://www.facebook.com/jetpackartistventures Spotify: https://open.spotify.com/playlist/2KFv9TZr6OHKs2KUkciPdy?si=Y-uoFsnySkiHgJioyqpr2g Instagram: https://www.instagram.com/jetpacklabelgroup YouTube: https://www.youtube.com/channel/UCOhbcw6oNeZdrLlaKFdgaJw?view_as=subscriber Store: https://shop.jetpackartistventures.com Hacking Music Methodology https://www.jetpackartistventures.com/hackingmusic Jetpack Artist Ventures https://www.jetpackartistventures.com Jetpack Label Group https://www.jetpacklabelgroup.com The Sync Center https://www.thesynccenter.com #HackingMusic #JohnPisciotta #CreatWhat'sNext --- Send in a voice message: https://anchor.fm/hackingmusic/message

The 7 Mental Shifts "Dominating" Artists Make, (“Develop, Deploy And Dominate” Part 2) Hacking Music Episode # 4 1. Doing beats Learning - "Dominating" Artists know the ability to “outlearn” the competition is essential 2. Clarity beats Creativity "Dominating" Artists know that “ground game” matters 3. Creating Your Own Luck best Trying to Get Lucky - "Dominating" Artists have the ability to Create Your Own Luck 4. Platform beats Content 5. Whole Brain thinking beats Single Brain 6. Team beats Talent 7. Audience beats Artist - "Dominating" Artists Stage an Experience for your fans to step into. Welcome to the Hacking Music podcast, here you will learn the Strategic Frameworks, Force Multipliers and Micro Habits essential for thriving in the new music marketplace. Our mission is to help you to massively grow your artist career in new ways that support, strengthen and sell. Additionally, we bring together music and media leaders to unpack how strategy and execution drive their success. Welcome to Hacking Music with John Pisciotta. "DO YOU WANT TO BE THE FIRST IN YOUR OWN LINE OF ORIGINALS, OR IN A LINE OF IMITATORS? IF HARVARD HAD A COURSE ON THE NEW MUSIC INDUSTRY, THIS WOULD BE THE TEXTBOOK.” STEVE THOMPSON, PRODUCER/ENGINEER FOR GUNS N ROSES (APPETITE FOR DESTRUCTION), JOHN LENNON, MICK JAGGER, DAVID BOWIE, KORN, WU-TANG, METALLICA WEB: Jetpack Artist Ventures https://www.jetpackartistventures.com Hacking Music Methodology https://www.jetpackartistventures.com/hackingmusic Jetpack Label Group https://www.jetpacklabelgroup.com The Sync Center https://www.thesynccenter.com SOCIAL MEDIA: Facebook https://www.facebook.com/jetpackartistventures Youtube https://www.youtube.com/channel/UCOhbcw6oNeZdrLlaKFdgaJw Instagram https://www.instagram.com/jetpacklabelgroup/ Linkedin https://www.linkedin.com/in/johnpisciotta/ --- Send in a voice message: https://anchor.fm/hackingmusic/message