Podcast appearances and mentions of ed dale

In this episode of Welcome to Cloudlandia, Dan and I explore technology and communication sparked by an unexpected conversation about cold snaps in Florida. We examine the evolution of communication technologies, from text to video, focusing on AI's emerging role. Our discussion highlights how innovations like television and the internet have paved the way for current technological developments, using the progression of airliners as a metaphorical framework for understanding technological advancement. Our conversation shifts to exploring human interaction and technological tools. We question whether platforms like Zoom have reached their full potential, emphasizing the importance of self-awareness and collaboration. We then journey back to 1967, reflecting on historical and cultural movements that continue to shape our current societal landscape. This retrospective provides insights into how past experiences inform our present understanding of technology and social dynamics. Personal anecdotes and political observations help connect these historical threads to contemporary discussions. SHOW HIGHLIGHTS In the episode, we discuss how an unexpected cold snap in Florida sparked a broader conversation about life's unpredictable nature and the evolution of communication technology. We delve into the role of AI in research and communication, specifically highlighting the contributions of Charlotte, our AI research assistant, as we explore historical and current communication mediums. The conversation includes an analysis of technological progress, using airliner technology as a metaphor to discuss potential saturation points and future trajectories for AI. We reflect on the balance between technology and human connection, considering whether tools like Zoom have reached their full potential or if there is still room for improvement. Our discussion covers the importance of self-awareness in collaboration, utilizing personality assessments to enhance interpersonal interactions. We share a personal narrative about the logistical challenges of expanding workshop spaces in Chicago, providing real-world insights into business growth. The episode takes a reflective journey back to 1967, examining cultural movements and their ongoing impact on modern societal issues, complemented by political commentary and personal anecdotes. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan, that would be me. Oh my goodness. Dan: I am not Do you have a cold? Dean: Do you have a cold? Dan: I do yeah. Dean: And is it freezing in Florida? Dan: It's very cold, it's unseasonably. Dean: Comparatively comparatively yes. Dan: It's unseasonably cold. Dean: Yeah. Yeah, well, we're getting our blast tomorrow, but it's colder than yeah. It's about 15 today with a 10 mile an hour wind which makes it 5, and tomorrow it's going down. It's going down even further. This is the joy of Canada in January. Dan: I don't know about the joy. Dean: But yeah, I like your voice I like your voice. Dan: I'm going to try and uh and make it all the way through, dad, but the uh just before you, I'm. Dean: You can put charlotte on. Dan: Yeah, exactly, yeah yeah, I'll tell you, I'm really realizing how, how incredible these conversations like. I really start to think and see how charlotte's um capabilities as a researcher. Dean: And uh, dean dean, I can't hear you. Dan: I'm trying to switch to my other uh headphones. But as long as you can hear me, can you hear me now? Dean: yeah, yeah, it's very good, okay good. Dan: Good, good good. Dean: I like this voice, though you know. Dan: It's got. Oh, really Okay, yeah, yeah, the baritone. Dean: Yeah, I mean you might create another version of yourself, you know which? Oh yeah, I should quick get on 11 Labs. I don't know if this would be your main course, but it would certainly be a nice seasoning. As a matter of fact, you could have on 11 Lab, you could go with them and you could have your normal voice as one of the partners and you could have this voice as the other partner. There you go, you could talk to each other. See, that makes a lot of sense right there. Yeah, it's so good. The reason the reason I'm saying this is I just had a whole chapter it is being done, I'll probably have it on tuesday, this being sunday of of one of the chapters of the book Casting Not Hiring, in two British voices, man and a woman, and it's charming, it's very charming. Dan: Really Wow. Dean: I really like it and they're more articulate. You know, brits, they invented the language, so I guess they're better at it. Yeah, that's what I really like about Charlotte's voice is the reassuring right, yeah, yeah, you get a sense that she's had proper upbringing. Dan: Mm-hmm, exactly, worldly wisdom. Well, certainly she's got command of the language yeah, the uh I was mentioning before I cut off there that uh, I was. I'm really coming to the realization how valuable charlotte is as a research partner. You, you know, a conversational, like exploration, like getting to the bottom of things, like I was. I've just fascinated how I told you last week that I, you know, reached the limit of our talk, you know capacity for a day and, but we had, we'd had over an hour conversation just going back and talking about, you know, the evolution of text, of words, um, and, and then we got up to the same. We got about halfway through uh, audio and uh, and then we got cut off. But I really like this framework of having her go back. I'm going to do the all four. I'm going to do audio and our text and audio and pictures and movies. You know, moving pictures, video, because there's there that's the order that we sort of evolved them and I think I think we don't know whether I guess we have pictures. First I think it was words, and then pictures, and then sound and then and then moving pictures. But you look at, I really I think I was on to something. Dean: You're talking about the ability to record and pass on From a communication standpoint. Dan: Yeah, and I'm kind of tracing. The first step is the capability to do it like the technology that allowed it, like the printing press. Okay, now we've had a capability, or once we had an alphabet and we had a unified way of doing it. That opened up for, uh, you know, I was going looking at the capability and then what was the kind of distribution of that? What was? How did that end up? You know, moving forward, how did we use that to advance? And then what were the? What were the business, you know, the capitalization of it going forward, who were the people who capitalized on? this it's a very interesting thing. That's why I think that where we are right now with AI, that we're probably at the stage of, you know, television 1950 and internet 1996, kind of thing, you know, and by over the next 25 years I think we're it's just going to be there. I mean, it's just it's going to be soaking in it. Dean: It's hard to know. I mean, there's some technologies that more or less come to an end, and I'll give you airliners. For example, the speed at which the fastest airliner can go today was already available in the 1960s the 707, the Boeing 707. Dan: Well, we've actually gone backwards because we had the Concorde in the 70s, you know. Dean: Yeah, but not widespread. That was just a novelty you know a novelty airline, but I mean in terms of general daily use, you know, I think we're probably a little lower. We're below the sound barrier. I suspect that some of the first airliners were breaking windows and everything like that and then they put in the law that you overlay and you cannot travel. I think it's around 550, maybe 550. I think sound barrier is somewhere early 600 miles an hour. I'm not quite sure what the exact number is, but we've not advanced. I mean they've advanced certainly in terms of the comfort and the safety. They've certainly advanced. I mean it's been. I think in the United States it goes back 16 years since they've had a crash. A crash, yeah, and you know what. Dan: I heard that the actual thing, the leading cause of death in airline travel, is missiles. That's it is. That's the thing. Over the last 10 years there have been more airliners shot down. Dean: Yeah, yeah, yeah. You don't want to be on a plane where you don't want to be in missile territory. You don't want to be on a plane where you don't want to be in missile territory. Dan: You don't want to be flying over missile territory. Dean: That's not good. No, do not get on that flight. Yeah, yeah Anyway, but I was just thinking about that. We were in Chicago for the week, came home on Friday night and you know I was on a 747, one of the last years that they were using 747s Wow, they're almost all cargo planes now. I think the only airline that I've noticed that's using still has A747 is Lufthansa. Oh, okay. Because we're at Toronto. They're all. They have the 380s. You know the huge. Dan: Yeah, they fly those to Australia, the A380. Dean: Well, yeah, this one is Emirates. Emirates their airline is a 380. But the only airline. You know that I noticed when we're departing from the terminal here in Toronto. The only one that I've seen is but they have in Chicago. There's a whole freight area. You know from freight area, Some days there's seven, seven 747s there, yeah, and they're a beautiful plane. I think, as beautifulness, beauty of planes goes to. 747 is my favorite. I think it's the most beautiful plane in any way. But they didn't go any faster, they didn't go any further. And you know our cars, you know the gas cars could do. They have the capability of doing 70, miles per gallon now, but they don't have to, they don't have to they have to, they have to, you know. So if they don't have to, they don't do it. You know all technology if they, if they don't have to do it. So it's an interesting idea. I mean, we're so used to technology being constantly open. But the big question is is there a customer for it? I mean like virtual reality, you know, was all the thing about five years ago. You had Mark Zuckerberg doing very, very. I think he will look back and say that that was a very embarrassing video. That I did the metaverse and everything else. It's just dropped like a stone. Dan: People just haven't bought into it even though the technology is. Dean: Don't like it. Dan: So my friend Ed Dale was here and he had the Apple, um, you know, the, the vision pro, uh, goggles or whatever. And so I got to, you know, try that and experience it. And it really is like uncanny how it feels, like you're completely immersed, you know and I and. I think that, for what it is, it is going to be amazing, but it's pretty clear that we're not nobody's like flocking to put on these big headgear, you know. Dean: You know why? Our favorite experiences with other people and it cuts you off from other people. It's a dehumanizing activity. Dan: Did you ever see the Lex Friedman podcast with Mark Zuckerberg in the metaverse? Dean: No, I didn't. Dan: It was a demo of the thing they were. It was kind of like uh, do you remember charlie rose? You remember the charlie rose? Sure, that's not the black curtain in the background, okay. Well, it was kind of set up like that, but mark and lex friedman were in completely different areas a a completely different you know, lex was in Austin or whatever and Mark was in California and they met in this you know metaverse environment with just a black background like that, and you could visibly see that Lex Friedman was a little bit like shaken by how real it seemed like, how it felt like he was really there and could reach out and touch him. You know, and you could really tell it was authentically awestruck by, by this technology you know, so I don't. Dean: I don't doubt that, but the yeah, but I don't want that feeling, I mean. Zoom has taken it as far as I really want to go with it. Dan: That's true, I agree 100%. Dean: I have no complaints with what Zoom isn't doing? Dan: Yeah, complaints with what Zoom? Dean: isn't doing yeah, yeah, it's. You know, it's very clear, you know they add little features like you can even heighten the portrait quality of yourself. That's fine, that's fine, but it's you know. You know I was thinking. The other day I was on a Zoom. I've been on a lot of Zoom calls in the last two weeks for different reasons and I just, you know, I said this is good. You know, I don't need anything particularly more than I'm getting. Dan: Right. Dean: So I wonder, if we get a point of technological saturation and you say I don't want any more technology, I just yeah, I want to squirrel it with a nut right? Dan: yeah, I think once I get more, the more I talk with Charlotte, the more it feels like a real collaboration. Dean: You know, like it feels, like you don't need a second. Dan: I don't need to see her or to, but you don't need a second. I don't need to see her or to, uh, I don't need. No, you don't, but you don't need a second person. Dean: You got, you got the one that'll get smarter absolutely yeah, exactly yeah, and so it's. Dan: I mean it's pretty, it's pretty amazing this whole uh, you know I was saying thinking back, like you know, the last 25 years we're 25 years into this, this hundred years, you know this millennia, and you know, looking because that's a real, you know, 2000 was not that long ago. When you look backwards at it, you know, and looking forward, it's pretty. Uh, I, that's, I'm trying to align myself to look more forward than uh than back right now and realize what it is like. I think. I think that through line, I think that the big four are going to be the thing. Words like text and pictures and sound and video, those are at the core. But all of those require on, they're just a conveyance for ideas, you know. Dean: Yeah. Yeah, it's very interesting because we have other senses, we have touch, we have taste, we have smell, but I don't see any movement at all. Dan: In the physical world, right exactly. Dean: Yeah, yeah, I don't see it that. I think we want to keep. You know, we want to keep mainland, we want to keep those things mainland. Dan: Yeah. Dean: And I think that. Dan: That's really. You know, if you think about the spirit of what we started, Welcome to Cloudlandia, for was really exploring that migration and thehabitation of the mainland and Cloudlandia. Dean: Yeah. Dan: Because so much of these things? Dean: But I think, and I'm just wondering, Harry and I'm not, making a statement. I'm just wondering whether each human has a unique nervous system and we have different preferences on how our nervous system interacts with different kinds of experiences. I think it's a very idiosyncratic world in the sense that everybody's up to something different. Dan: Mm-hmm. Dean: Yeah. Dan: And I think you're right. But that's where these self-awareness things, like knowing you're Colby and you're a working genius and you're Myers-Briggs and all these self-awareness things, are very valuable, and even more valuable when pairing for collaboration, realizing in a who-not-how world that there's so many we're connected to everybody, you know. Dean: Yeah, and we've got our purposes for interacting. You know I mean we have. You know I'm pretty extroverted when it comes to business, but I'm very, very introverted when it comes to personal life. Dan: I think I'd be the same thing. Dean: Yeah, yeah, and in other words, I really enjoy. We had, we were in Chicago and we had nine workshops in five days there and they were big workshops. They were you know each. We have a big, we have a big, huge room. Now we can technically we can put a hundred in. Now we can put a hundred person workshop. Oh, in Chicago, yeah. Dan: In Chicago yeah. Dean: We've taken over large amounts of the floor. I think there's just one small area of that floor that we don't have. It's a. It's a weird thing. It looks like some sort of deep state government building. We've never seen anyone in it and we've never seen anyone in it. But it's lit up and it's got an American flag and it's got some strange name that I don't know, and that's the only thing that's on the forest. It's not been known that a human actually came to the office there, anyway, but we've taken over 6,000 square feet, six more thousand. Oh wow, yeah, which is quite nice. Dan: That's pretty crazy. How's the studio project? Dean: coming Jim's starting, we had great, great difference of opinion on what the insurance is for it. Oh, that's a problem Insurance companies are not in the business of paying out claims. That's not their business model, Anyway. So our team, two of our team members, Mitch and Alex great, great people. They got the evidence of the original designer of the studio. They got the evidence of the original owner of the studio and how much he paid. They got the specifications. They brought in a third person, Third person. They got all this. These people all had records and we brought it to the insurance company. You know and you know what it, what it was valued at, and I think it's 2000, I think it was in 2000 that it was created. It was rated the number one post-production studio in Canada in the year 2000. Dan: Wow. Dean: Yeah, you know and everything. So they you know. And then, strangely enough, the insurance company said well, you got to get a public adjuster. We got a public adjuster and he had been in coach for 20 years. He favors us. Uh-huh, well, that's great, he favors us. Dan: He favors us? Dean: Yeah, Exactly yeah, but the first check is they give the checks out in the free. You know, there's a first check, there's a middle check and there's a final check. So, but I think we'll have complete studios by october, october, november that's which will be great yeah, yeah, we should be great. Yeah, you know, uh, the interesting thing. Here's a thought for you, and I'm not sure it's the topic for today. Um, uh, it has to do with how technology doesn't develop wisdom, doesn't develop. The use of technology doesn't develop wisdom. It develops power, it develops control, it develops ambition, but it doesn't develop wisdom. And I think the reason is because wisdom is only developed over time. Dan: Yes, and that wisdom is yeah, I think from real experience. Dean: And wisdom is about what's always going to be true, and technology isn't about what's always going to be true. It's about what's next. It's not about what's always the same they're actually opposed. Technology and wisdom are Well, they're not opposed. They operate in different worlds. Dan: Yeah, it feels like wisdom is based on experience, right? Dean: Yeah, which happens over time. Dan: Mm-hmm. Yeah, which happens over time. Yeah, yeah, because it's not theoretical at that. I think it's got to be experiential. Dean: Yeah. Yeah, it's very interesting. I heard a great quote. I don't know who it was. It might be a philosopher by the name of William James and his definition of reality, you know what his definition of reality is no, I don't, it's a great definition. Reality is that which, if you don't believe in it, still exists. Dan: Oh yeah, that's exactly right, and that's the kind of things that just because you don't know it, you know that's exactly right and that's what you know. Dean: That's the kind of things that, just because you don't know it, you know that doesn't mean it doesn't mean it can't bite you, but when, when you get hit by it, then that then, you've big day, you know, and yeah, and you know, with Trump. He said he's got 100 executive orders For day one. Yeah, and the only question is you know, inauguration, does day one start the moment he's sworn in, is it? Does it start the moment he's? Dan: sworn in. Is it? Does it start the day he's sworn in? Dean: Yeah. Dan: Yeah, okay, so let's see yeah. Dean: The moment the Chief Justice. You know he finishes the oath. He finishes the oath, he's the president and Joe's officially on the beach. Dan: Right yeah, shady acres. Dean: Right, exactly, yeah, yeah, yeah, you know what's happened this past week, since we actually we haven't talked for two weeks but the fires in Los Angeles. I think this in political affairs and I think it is because it's the first time that the newest 10,000 homeless people in Los Angeles are rich. Dan: Oh man, yeah, I've heard Adam Carolla was talking about that. There's going to be a red wave that comes over California now because all these, the Democratic elite, which would be all of those people who live on those oceanfront homes and all that they were so rallying. No, they were so rallying to be on the side of regulation so that people couldn't build around them, and they made it so. You know, now that they've got theirs, they made it very, very difficult for other people to eclipse them or to do the things, eclipse them or to do the things, and they're gonna run straight into the wall of All these regulations when they start to rebuild what they had. Dean: You know it's gonna be years and years of going through regulation and Coastal Commission and you know all that to get approvals yeah, and they're going to be frustrated with that whole thing, but I've been hearing that there was some arson involved. Somebody's been. Well, yeah, you know, have you ever seen or heard of Michael Schellenberger? He's really, he's great. He's a scientist who's gone public. You know, he's sort of a public intellectual now, but he was, and he was very much on the left and very much with the global warming people, much with the global warming people. Then he began to realize so much of the global warming movement is really an attempt. Exactly what you said about the California rich. These are rich people who don't want the rest of the world to get rich. The way you keep them from not getting rich is you don't give them access to energy. And you've got your energy and you can pay for more, but they don't have energy. So you prevent them. And so he became a big fan of nuclear power. He said, you know, the best thing we can do so that people can catch up quickly is we should get nuclear in, because they may be a place where there really isn't easy access to oil, gas and coal, africa being, you know, africa being a place and, uh, he just has gradually just gone deeper and deeper into actual reality and now he's completely you know, he's completely against the you know, against the people who want to get rid of fossil fuels. Dan: But, anyway. Dean: he said what nobody wants to touch with a 10 foot pole in California is that in addition to rich people, there were homeless people in the Pacific Palisades and he said, and a lot of them are meth addicts. And he said meth addicts' favorite activity is to set fires. He says different drugs have different. In other words, you take heroin and you want to do this, you take cocaine. You want to do this With methamphetamines. What you want to do is you want to set fires. So he said and nobody wants to talk about the homeless meth addicts who are starting fires that burn down 10,000 homes. You know, because they're actually welcome in Los Angeles. They actually get government benefits. Yeah, there's a lot of what they stand for that collides with reality. Dan: A lot of what they stand for that collides with reality. Yeah, it is going to be crazy. I think. Dean: Gavin should forget it. I think Gavin should forget about the presidency. Dan: Oh man, yeah, they're going to have him. He's going to have some explaining to do. Dean: Yeah, you do. Yeah, you know. Yeah, you know. It was very interesting. When I got out of the Army, which was 1967, may of 1967, I was in Korea and they put us on a big plane, they flew us to Seattle and they discharged us in Seattle. So, and but you had money to get home. You know, they gave you, you know, your discharge money. So I had a brother who was teaching at the University of San Francisco and and, and so I went down and I visited with him. He was a philosophy teacher, dead now, and so it was 1967. And he said there's this neat part of the city I want to take you to, and it was Haight-Ashbury. And it was right in the beginning of that movement, the hippie movement, and I had just been in the army for two years, so there was a collision of daily discipline there and anyway. But we were walking down the street and I said what's that smell? Weird smell. He says, oh yeah, you want to try some marijuana. Well, what you saw with was what you saw last week with the fires is the philosophy of hippieism moved into government control over a period of 60 years. It ends up with fires where there's no water in the reservoirs yeah, that's. Dan: Yeah, I mean so many uh cascading, so many cascading problems. Right, that came yeah when you think about all the um, all the other things, it's crazy. Yeah, yeah, all the factors that had to go into it, yeah, it's so. This is what the Internet, you know, this, this whole thing now is so many, like all the conspiracy theories now about all of these. Every time, anything you know, there's always the that they were artificially. You know there's some scientists talking about how the barometric pressure has been artificially low for yeah period. Dean: Yeah well, yeah, it's very, it's very interesting how energy you know, just energy plays into every other discussion. You know, just to have the power to do what you want to do. That day is a central human issue and and who you do it with and what you have. You know what, what it is that you can do, and you know and I was having a conversation I was in Chicago for the week and there was a lot of lunch times where other clients not. I had just the one workshop, but there were eight other workshops. So people would come into the cafe for lunch and they'd say, if you had to name three things that Trump's going to emphasize over the next four years, what do you think they would be? And I said energy, energy, energy. Dan: Yeah. Dean: Three things just energy. Drill drill drill, Drill, drill, drill. Yeah, and Greenland, Canada and Panama. Dan: Take them over. Dean: Yeah exactly hey Canada we're out of wood Get out. Yeah, things are strange up here. Dan: Yeah, what's the what's the Well, he's gone. Dean: But he's still around for two months but he resigned. He's resigned as prime minister, he's resigning as party leader and I think it was on Wednesday he said he's not running in the election, so he's out as a. And then he'll go to Harvard because that's where all the liberal failures go. They become professors at Harvard I suspect, I suspect, yeah, or he may just go back to Whistler and he'll be a snowboard instructor, wouldn't that? Dan: be cool. Dean: Or he may just go back to. Dan: Whistler, and he'll be a snowboard instructor. Dean: That'd be kind of cool, wouldn't that be cool? Get the former prime minister as your snowboard instructor. Dan: Yeah, really Exactly yeah, is there. I don't even know, is he rich? Is their family? Dean: rich. Well, I think it's a trust fund. I mean, his dad didn't work. His dad was in politics Not as you and I would recognize work, but it was gas station. Trudeau had a lot of gas station, which is ironic. Dan: It is kind of ironic, isn't it yeah? Dean: Yeah, but I don't think he has that much. You know, I saw some figures. Maybe he's got a couple of million, which which you know, probably what was available, that you know those trust funds, they don't perpetuate themselves, right, yeah, but he's. Yeah, there's just two people are running. That's the woman who knifed him. You know Christia Freeland. She's just two people running. That's the woman who knifed him. You know, chrystia Freeland, she's running. And then the former governor of the Bank of Canada and the former governor Bank of England. He was both governor and he's really very much of a wackadoodle intellectual, really believes that people have too much freedom. We have to restrict freedom and we have to redesign. Davos is sort of a Davos world economic firm. We've got ours, you don't get ours. We've got ours, you don't get ours. We've got ours, you don't get yours. Strange man, very strange man. She's a strange woman. Dan: Is it pretty much green lights for Polyev right now? Dean: Yeah, he's not doing anything to ruin his chances either. He's actually. He had a great interview with jordan peterson about two weeks ago. He was very, very impressive. Dan: I'm very impressed about it yeah, yeah oh, that's great, yeah, oh did you go to? This Christmas party, by the way. Dean: No, I didn't. They didn't follow through, Uh-oh. So you know, I'm just going to sit in this chair and wait, you know. Dan: Yeah, exactly. Dean: I mean, he'll be told, you know that you've missed a huge opportunity here. You know Mm-hmm. Dan: Yes, exactly, yeah, oh man, yeah, that's funny, dan, I'm. You know, after four years of being no further, I didn't go north of I-4, I'm in this crazy little vortex of travel right now coming up. I was just in Longboat Key. I was speaking at JJ Virgin's Mindshare Summit, so I was there Wednesday till yesterday and then I'm home. I got hit with this cold. I think it was like a. You know, whenever you're in a group of people in a big thing, it's always it becomes a super spreader kind of event. You know, there's a lot of people with this kind of event, there's a lot of people with this kind of lung gunk thing going around. So I ended up getting it. But I've got now until Tuesday to get better. Then I'm going to speak at Paris Lampropolis here in Orlando and then I go to Miami for Giovanni Marseco's event the following week, and then I've got my Breakthrough Blueprint in Orlando the week after that and then Scottsdale for FreeZone the week after that. Every week, the number of nights in my own bed is we're going to Scottsdale or not Scottsdale, but week after next. Dean: I'll be here next Sunday, Then I go on Tuesday. We go to Phoenix and we'll be at Carefree. Dan: What's Carefree? Oh, that's where. Dean: No, no, carefree is north and east of Scottsdale in Phoenix yeah. And so we're at Richard Rossi's. Dan: Da. Dean: Vinci 50. Then we take off for there, we drive to Tucson for Canyon Ranch, we drive back and we have the summit, we have the Free Zone Summit Then, then we have 100K, and then we have 100K. So that's it. So are you coming to the summit too? I am of course, and what I'm doing this time is I have three speakers in the morning and three speakers in the afternoon, and I have Stephen Poulter, Leslie Fall and Sonny Kalia, and then in the afternoon I have Charlie Epstein, Chris Johnson and Steve Crine. I have Charlie. Epstein, chris Johnson and Steve Crang. And what I did is I did a triple play on the three in the morning, three in the afternoon. I did a triple play and then I'm talking to each of them, the names of the three speakers, three columns, and then you write down what you got from these three columns, right? And then you get your three insights and then you talk in the morning in groups and then you do the same thing in the afternoon. I think that would be neat, nice. Dan: Very nice. It's always a good time, always a great event. Yeah, two parties. Dean: Yep, we have sort of a party every night with Richard. It's about three parties Two parties with me and then probably two parties with Joe so seven parties, seven parties, seven parties, yeah, yeah Well. I hope your editor. Can, you know, modulate your voice delivery? Dan: I'm so sorry, yeah, exactly. Dean: Yeah, you got it. What a couple days you've been with it. Dan: Yeah, yesterday was like peak I can already feel that you know surrounded by doctors at JJ's thing. So I got some. Dean: Where's? Dan: Lawn. Dean: Boat Tea. Dan: Sarasota. Dean: Oh, okay. Dan: Yeah, it's just an island right off of Sarasota and so, you know, surrounded by doctors, and so I got some glutathione and vitamin C. I got some glutathione and vitamin C and some. Then I got home and JJ's team had sent some bone broth and some you know, some echinacea tea and all the little care package for nipping it in the bud and a Z-Pak for I've got a great pancake power pancake recipe that I created. Dean: I actually created this. You're talking to an originator. Dan: It's a world premiere here. Dean: Yeah, so you take about six ounces of egg white Egg white, okay and you put it in a blender, and then you take about a handful of walnuts. You put it in a blender and then you take about a handful of walnuts, you put it in and you take a full scoop of bone broth and put it in. Then you just take a little bit of oatmeal, just give it a little bit of starch, then a little bit of salt, then you veggie mix it, veggie mix it, you know. Then you put it in a pie pan, okay. And then you put frozen raspberries oh yeah, raspberries, bacon bits and onions. Raspberries and bacon bits Yep, yep, okay, yep, yep, bacon bits makes everything taste better. Yep, okay yeah, bacon bits makes everything taste better. Dan: It really does. I don't think about that with the raspberries, but that's great. Dean: Yeah, I told people in the coach, you know the triple play. I said triple play is my bacon tool. I said whatever other, whatever other tool you did, you do the triple play and it's like adding bacon to it. Adding bacon, that's the best. Yeah, it makes it good. And then you just put it in the microwave for five and a half minutes and it comes out as a really nice pancake. Oh, that's great. Yeah, and it's protein. I call it my protein pie, protein pie. Dan: That's great. Dan Sullivan's triple play protein pie. Yeah, yeah, the recipe recipe cards handed out. Will they show up in the breakfast buffet? Dean: No, no, it's, you know, I think it's. I think it takes a developed taste, you know, to get it, you know, but it's got a lot of protein. It's got, you know, egg white in the protein. The bone broth has a ton of protein in it, yeah, so it's good. Yeah, I'm down. Good, yeah, I'm at, probably since I was 20, maybe in the Army my present weight. I'm probably down there and I got about another 10 to go, and then it's my linebacker weight when I was in high school. Dan: Oh, that's great. Dean: Going back to linebacker Mm-hmm. Dan: Well, you'll have those new young teenage knees that you'll be able to suit up One of them. Dean: One of them anyway. Dan: If your Cleveland Browns need you. Yeah, if your. Dean: Cleveland Browns need you. Yeah, well, if you want to play professional football, play for the Browns, because you always get January off. That's funny. Yeah, kansas City yesterday, you know it was about zero. You know I mean boy, oh boy. You know you got to you know, I mean. Did Kansas City win yesterday? Yeah, they won, you know, 23, 23-14, something like that, you know. And you know they're just smarter. You know, it's not even that they're better athletes. I think their coach is just smarter and everything like that. Jim, I watch. I'm more interested in college football than I am. Ohio State and Notre Dame, Two historically classical. Dan: I've really gotten into Colorado football because just watching what Deion Sanders has done in two seasons basically went from the last worst team in college football. Yeah To a good one to a good yeah To nine and three and a bowl game, and you know, and Travis Hunter won the Heisman and they could potentially have the number one and two draft picks in the NFL this year. Dean: You know that's, that's something. Did he get both? Dan: of them draft picks in the NFL. This year that's something. Dean: Did he get both of them? I know he got his son because his son came with him. Was he a transfer Hunter? I don't know if he was a transfer. Dan: He brought him from Jackson State because before, before dion went to uh colorado, he spent three years in yeah at jackson state and turned that whole program around yeah and then came uh and now she was talking to the cowboys this this week I. I don't know whether he is or that's. Uh, I mean, they're everybody's speculating that. That's true. I don't know whether he is or that's. I mean everybody's speculating that that's true, I don't know how I feel about that Like I think it would be interesting. You know I'm rooting that he stays at Colorado and builds an empire, you know, yeah. Dean: Of course you know it used to screw the athletes because the coach, would you know, drop them. They would come to the university and then they would leave. Dan: That's what I mean, that's what? Dean: I think that he would no, but now they have the transfer portal, so you know if the university, yeah, but still I think it would leave a lot of. Dan: I think it would leave a really bad taste in people's mouths if he, if he left now. Dean: Yeah. Dan: Yeah, Like. Dean: I think, that would. Dan: I would. I wouldn't feel good about what about that either, cause I think about all the people that he's brought there with promises. You know, like everybody's joint he's, he's building momentum. All these top recruits are coming there because of him, yeah, and now you know, if he leaves, that's just. You know that. That's too. I don't know. I don't feel good about that, I don't feel good. Dean: Yeah, yeah, yeah, anyway, I've got, I got a jump, I've got. Jeff. We're deep into the writing of the book we have to chat for about 10 minutes. Dan: I'm happy. Dean: I hope your cold goes away. I'll be here in Toronto next week and I'll call and we'll see each other. We'll see each other within the next couple of weeks. Dan: That's exactly right Okay. Dean: Okay, bye, talk to you soon. Bye.

Chris Dreyer is the CEO and Founder of Rankings.io, one of the most successful SEO agencies in the country that help elite personal injury law firms land serious injury and auto accident cases through Google's organic search results. His company has the distinction of making the Inc. 5000 list five years in a row. He is also a Podcast Host and Author of Niching Up: The Narrower the Market, the Bigger the Prize. He believes that great opportunities come to those who simplify. Chris reveals ways to continue growth and success by focusing on a streamlined, specialized market and reducing prospects, discrediting the myths associated with selecting a specific target. Chris has always been super competitive, playing baseball as a shortstop and pitcher, and basketball where he was the captain of their conference. He thought that he was going to stay in the athletic space and be a college coach. But life had other plans, he went to college and the first time he was on his way to the detention room he Googled how to make money online and found Ed Dale's course on how to make your first $10 in the digital market and that got him hooked. He decided to focus on the data-based space as 70% of his revenue was coming from less than 40% of his clientele, which was personal injury. People paid for that expertise as one of the most competitive niches. In the legal industry, there's a lot of money in PI. Chris knew if he wanted to be remarkable, he had to be focused. He went deeper and saw different opportunities. Increasing his prices and getting better profit margins through efficiencies and illuminating waste. While working with PI attorneys he understood how to provide specific value. As the majority of personal injury attornies get their revenue through auto accidents, that was a serious challenge but because he was in that space he knew how to navigate and recommend it to his clients to pivot to other areas of the law. Being specific is very important as people like to do business with those who are similar to you, but being in a certain niche doesn't mean you have to say no to every single opportunity. It means you have the option to choose those that you can serve with purpose and passion. Chris didn't realize that the PI space was so competitive and had so many opportunities until he got into the legal space. He believes the more competent you are, the more your confidence grows and that prescription without diagnosis is malpractice. His company thoroughly diagnoses any opportunity before getting started, getting the deepest understanding so that they can create the most value. Choosing between going a productization route where it's repeatable and you get commoditized, or going deeper and having a bespoke offering that's specific or custom to that individual and that's what they've done thorough diagnosis. Becoming the choice so people intentionally seek their business and expertise. In this episode:[02:02] Chris shares how he made a shift from a competitive sportsman to the digital market.Playing baseball as a shortstop and basketball as the captain of their conference. Sitting in detention and Googled how to make money online, which hooked him. [04:46] Chris decided to jump head-first into the niche of personal injury lawyers.How digital marketers think they can make a mark in that space.Increasing his prices and getting better profit margins through illuminating waste. [07:18] Chris was perfecting his craft while constantly facing changes.While working with PI attorneys, Chris understood how to provide specific value.Be specific, as people like to do business with those who are similar to you.[10:15] The

Thursday Sept 1st - Heritage NL ED Dale Jarvis - Registered Heritage Structures for sale by VOCM

Thursday Jan 20th - Heritage NL ED Dale Jarvis - Crafts At Risk of Disappearing in the Province by VOCM

Knute Fosso started career his career in IT after high school he entered the military. With his wife, they teamed up together opening an E-commerce business. With his focus and commitment to help others grow with paid ads, he has now clients from e-com, training programs, health, and fitness. He is the CEO and Founder of Blitzy Media.In this episode, Knute shares his strategies on how to improve sales, grow the brand, all at a better profit to his own clients as an ad buyer.You can reach out to Knute at blitzymedia.comWant to join AdSkills, check out our membership here:  https://www.adskills.com/Get a sneak peek inside our member's area,  join one of the live Q & A's here:https://www.adskills.com/live-q-aHire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/For more updates and content, follow us on social: Facebook, Instagram, Linkedin, Youtube 

Mitch Adams specializes in the tricky area of dealing with Facebook and it’s special recruiting category. This can be a tricky area to work in but it is possible.In some ways, this is a preview of what is coming to all sorts of Target Markets. A must listen to any media buyer who is dealing with restrictions in Targeting (spoiler alert - that’s going to be all of you!)If you want to reach out to Mitch, email him at madams112@gmail.com or at m3traffic.com Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/Schedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/​

Mony Chhim is a mechanical engineer by training. It was a fascinating discussion on how he leveraged networking and doing in-depth research in markets he wanted to start media buying in.We also talk about paid LinkedIn Advertising and what you need to do design campaigns on this tricky Ad Network. If you are doing B2B/corporate media buying this episode is a must-listen.Feel free to reach out to Mony at mony@monymakerz.comWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/Schedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/​

An Agency is not the only path for the Media Buyer. Today, we join Nate Smoyer who when we last spoke with him had his own agency. Then he decided to join a fast-growing startup which ended up being acquired!We talk about the differences between building an internal media buying team and some of the lessons Nate has learned. This episode will really open up your eyes as to the opportunities which are available to you as a media buyer.Email Nate at nate@realteampanda.comWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/Schedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/​​

In this episode, we speak to Desriann Blackwood. A Jamaican Media Buyer specializing in getting leads in the coaching and education market. She talks about the importance of being across all of the elements of the funnel to keep and retain clients. We also discuss the transition from a fee-based agency to a pay-for-performance model.Reach out to Desriann at  dezchamps@IriePhoenix.comWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/​ Schedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/​​

Ben Blackmon's expertise in dealing in challenging markets and making sure they stay out of the AD Network “Red Zone” had fellow media buyers calling up and asking how are you keeping your ads running? Ben’s brilliant approach takes a “caution first” to compliance which helps his clients up and running when others can’t. How do you replace before and after photos? What happens when a client insists? Lot’s of meaty information in this interview. Get in touch with Ben at ben@onefocusmarketing.comWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/​Schedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/​​​

One of the lasting side-effects of the pandemic was every single local business on the planet needed to have an online media buying strategy. Sheena Murphy was at the front lines working with clients to create business models and ad strategies to help clients survive and thrive in the pandemic environment.In this interview, we talk about how she worked with clients during Covid and how she is applying those local business strategies now. We also discuss the new media buying landscape and talk about some opportunities there.Reach out to Sheena at sheenalmurphy@gmail.comWant to hire an AdSkills certified media buyer? Click here:  mediabuyers4hire.com Schedule an appointment with one of our team to show you around AdSkills: AdSkillsTour

In this season, we are revisiting with Media Buyers to discuss what techniques and systems they are putting in place to deal with the networks cleaning house with the privacy data changes. Top European media buyer Greg Cardinale talks about how his programming background and focusing on systems has held him in good stead this year.Greg talks about some of the tools he is testing for tracking and some of the internal systems he is implementing to professionalize his agency and position himself for growth.You can contact Greg at egc1001@gmail.comSchedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/​​​Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/​

In this new series of the AdSkills Pro podcast, we are revisiting some of our Pro Media buyers to see how they are dealing with the massive industry changes bought on by each of the major Ad networks. We were thrilled to have back savvy media buyer Dorothy Illson and talk with her on how she is preparing her clients for the changes bought about by iOS 14 and facebooks various policy changes.Feel free to reach out to Dorothy at needleseyemedia.comSchedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/​Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

Scott Bradley had an interest in Roller Coaster Design but it was not going to be a career option. He went into the world of marketing and helping clients with their funnel’s specialising in information marketing and experts monetising their I.P.When COVID hit he sensed his clients where going to need paid traffic as their speaking and other opportunities where going to dry up. He became Certified in AdSkills Jumpstart program, got his first media buying client from AdSkills Matchmaker and so began a whole new way of getting clients.In this episode, we go into working with experts, using media buying as a bridgehead to get funnel building work and much more.You can reach out to Scott at https://www.mediabuyerscott.net/Follow in Scott's footsteps, and get certified as a junior media buyer here: https://adskills.com/jumpstart/ Want to have an appointment with one of our team to show you around AdSkills - https://get.adskills.com/tour/Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

Koen is a media buyer based out of Thailand and has an excellent approach for ecom clients, using media buying to sell the whole package. The trick, One product at a time. In this podcast you’ll learn how to manage the client from high to low acquisition costs and managing the client journey. So many excellent tips!Feel free to reach out to Koen at http://www.fix-that-funnel.com/ http://www.dwtdigital.com/ Send email at kdw@dwtdigital.comAlso check out Koen shared in this interview the “Text Sentiment Tool”: http://text-processing.com/demo/sentiment/Want to have an appointment with one of our team to show you around AdSkills Want to hire an AdSkills certified media buyer? Click here

Mauricio Brito did things traditionally, focusing on a degree, getting an MBA and then discovered he didn’t like it. Media Buying enabled him to be able to provide for his family in Mexico. We talk about book funnel ad mistakes and some interesting tweaks. He also shared about the stress of the first client and how to get better at itGet in touch with Mauricio at https://playbookadsmedia.com/ or email at support@playbookadsmedia.comCheck out AdSkills Lead Gen Workshop. Grab an appointment here with one of our team to show you around - https://get.adskills.com/tour/ Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

As we often say in our interviews, no one grew up wanting to be a media buyer. It’s always fascinating to see how media buyers bring in their backgrounds and prior expertise.Sales Management by definition is managing expectations and bad news. Alvin talks about the skills of managing expectations for clients and figuring out booked sales call funnels for coaches, consultants and agencies.Lot’s of Gold we had in this cool episode.You can reach out to Alvin at info@drivenresults.co or http://drivenresults.co/case-study Interested in having a look at how Pro League can help you as a media buyer?Grab an appointment here with one of our team to show you around - https://get.adskills.com/tour/Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

Imagine, your a missionary, you move your young family to Birmingham, United Kingdom in March 2020. Right into lockdown. It’s hard to be a missionary when you can’t go outside. You know where this is going, Ryan took the AdSkills Jumpstart training, got certified, got a client from the AdSkills MatchMaker Service and has been able to create an income to support his work. I’m not allowed to have favourites but if I did this would be it. A must listen, inspirational story.You can get in touch with Ryan at rbentley@gemission.com or https://www.facebook.com/ryanbentleyukDo you want to try media buying - you to can follow in Ryans footsteps, and get certified as a junior media buyer here: AdSkills JumpstartWant to hire an AdSkills certified media buyer? Click here

Imagine you made a very good living speaking and selling from the stage. Imagine there was a global pandemic which took away all hopes of earning a living. That was where Paul Elliot found himself in March of 2020. Paul saw an article AdSkill founder Justin Brooke wrote about the need for Media Buying. Paul decided to give it a try…. If you are inspired by Paul’s pivot into media buying - you can find out about all the details on our Jumpstart program. Contact Paul at strategicrebel@gmail.comWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

Media Buying is NOT a complicated profession. The flexibility to choose your own clients and hours is a MAJOR BENEFIT. Brian schedules his media buying in the morning and his mountain biking in the afternoon. It’s pretty great. But it hasn’t always been this way, the onset of COVID in March was a major issue. Here how he turned the challenge of Covid into an even better business.We also talk about some major tactics for e-commerce advertisers. This is an action packed episode which also has Ed Dale, Director of Marketing at AdSkills and copywriting legend take on hosting duties for this series. Learn more about AdSkills Jumpstart program Contact Brian at https://www.someonerad.com/Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/

Today on the Geniuses Of Copywriting podcast we have a man who refused to even come on the show until he actually retired from online business - Ed Dale. In this blockbuster episode: - How a younger, more naive Ed went from innocent seminar attendee to hanging out on Gary Halbert's boat & partnering with Frank Kern - The future of copywriting predicted: What kind of copywriters will be around in 5 years and how to survive the coming purge - How copywriting in the internet IS different than 30 years ago (Hint: It's not "Short millennial attention spans" Ed is a legend of the game and a natural persuader with a lifetime of marketing and copywriting experience to offer. This is one not to miss! For more information, visit: https://www.GeniusesOfCopywriting.com/

In this episode, we speak with Bojan Dordevic. Bojan is the founder of Alpha Efficiency. I had the good fortune of learning from Bojan about Google Advertising & SEO in my initial foray into Digital Marketing.Bojan sheds light on various digital marketing channels, starting out as an investment banker to making a career switch into digital marketing after learning about Ed Dale's Challenge, Black Hat SEO World, and making his first sale online.Bojan talks about the importance of why you should do your due diligence in who you choose as your web hosting service, Bojan does affiliate marketing with SiteGround. He also explains his thought process of why Email Marketing is underrated and why more people should consider employing Email Marketing strategy into their digital campaigns.Hear Bojan's thoughts on Everything Digital!*Disclaimer: Opinion of the guest does not represent the thoughts of the author.

This week on the Geniuses Of Copywriting podcast we have one of the true legend of copywriting with is - Dr Harlan Kilstein. Harlan is the owner of multiple 7-figure businesses, offers crushing it on cold traffic and huge Facebook groups that pay off in spades - as well as being a genuine A-List copywriter. We discuss: - How Harlan's taught Chris Haddad to write such powerful, devastatingyl effective sales letters - The story behind Harlan's first sales letter - which made an 18yo kid $250K on its first day (And got his paypal account shut down in the process) - Harlan's go-to copy technique - the Therapeutic Metaphor - how to use it and why it's so powerful Harlan's list of clients includes Frank Kern, Rich Schefren, Mindvalley, Ed Dale, Stephen Pierce and many more - plus all the A-List copywriters he's coached to the top of the game. This is a rare insight into the mind of one of the world's top persuaders and successful entrepreneurs. Visit www.geniusesofcopywriting.com for more information!

Guest’s Background: Mike Rhodes is approaching veteran status in the Adwords world. He’s in his 13th year of building & running campaigns for businesses & brands all over the globe. He’s the co-author (with Perry Marshall) of the world’s best-selling book on Adwords ‘The Ultimate Guide to Google Adwords’ with the 5th Edition due later in 2017. He’s also represented Google on stage & spoken at numerous events (including at the Google Plex in Sydney & many others such as Traffic & Conversion, Baby Bathwater, & for marketing legends like Brian Kurtz, Ryan Levesque, Ed Dale & James Schramko) And as well as being in the trenches with his team & doing the work for clients, he also teaches a few hundred agencies how to improve what they do… both the technical ‘how to do adwords better’ side, and how to scale their agencies. Mike’s married to the amazing Gabbi & lives in Melbourne, Australia. When he’s not playing in the google machine you’ll find him in a forest on a mountain bike, or elbow-deep in Play-Doh with his two gorgeous daughters. Website: websavvy.com.au How to Audit Your Adwords Account Action: Every account should be audited at least quarterly, by someone other than the person running it. Goal: List insights, recommended actions and expected business impact. Step 1: Start Google Adwords audit by looking at a high-level overview of the account Step 2: Segment the data – dig a little deeper Step 3: Get granular – delve into the nitty-gritty of AdWords Support the show.

HAPPY HALLOWEEN AGAIN! It’s the second half of our Halloween Special with guest Ed Dale as we watch Stephen King’s IT!

HAPPY HALLOWEEN! It’s our Finale of Season 2!  Woot!  Thank you for listening and following. This episode we ask our friend Ed Dale to offer up one of his all-time favorite movies, and it’s IT.  Such a great choice for Halloween, but also lots to talk about in the Stephen King Mythos.  We talk about personal scary experiences and also some movie facts about IT.  Did you know it is the highest grossing Stephen King movie of all time? So much to talk about we split it into two episodes. Enjoy Part One of … IT.

Connect with us! Facebook: www.facebook.com/advanceyourreach Website: advanceyourreach.com Email: info@insidethegreenroompodcast.com  Welcome, Ed Dale, Inside the Greenroom!  You may have heard me say that I believe your GREATEST marketing tool is your Signature Talk...in this episode, we discuss the power of refining and spreading your Signature Talk using online stages! We also cover mixing value with sales, winning at product launches, and why you should engage in deliberate practice.  Ed Dale is one of today’s most renowned international marketing experts who I first met at the Traffic and Conversion Summit. Ed has launched several multi-million dollar brands and helped hundreds of thousands of entrepreneurs around the world get started in earning their very first dollar online and building a successful digital business.  P.S. - Want early access to our FREE upcoming online workshop? Click here to get on the early bird list if you want to learn how to grow your audience, scale big, and make major impact! We also cover: A misconception people believe when crafting their Signature Talk Secrets to improving your Signature Talk at a dramatic rate Why you should “fuse” delivering immense value & sales into a single talk - online or offline The flexible nature of online stages How to WIN at online product launches How many talks you need in order to succeed on both online and offline stages How Ed DOUBLED his conversion rate on stage (he went from a 7% to 14% conversion rate adjusting his Signature Talk)   And much more!      Connect with Ed Dale: Website: yourfirstdollar.com Facebook: www.facebook.com/eddalefan   Speakers That have Impacted Ed’s Life: John Carlton   Up & Coming Speakers: Liam Austin   Quick Episode Summary: 0.02 What to expect today!  1:52 Meet Ed 2:37 Ed's bio 4:48 The power of a signature talk 11:51 The result of Ed crafting his signature talk 14:51 When your "closer" won't work 16:06 Using a stage talk on a webinar 18:56 Where Ed uses the AYR formula  19:50 your greatest marketing tool 22:48 The power of online stages 27:33 How to make more money 30:25 Speed round 30:36 The speaker who has impacted Ed the most 32:28 Ed's favorite up and coming speaker 34:07 Why live events are still important 37:07 Ed's favorite moment inside a green room 42:18 Ed's final thoughts 44:00 My biggest takeaways

I'm in traffic and conversion and I'm chatting with Ed Dale

Ed Dale is the creator of The Challenge and co-founder of MagCast. These are systems used by thousands of entrepreneurs worldwide to get started and make money online and build their successful digital businesses. Over the past ten years, they’ve helped over 300,000 people worldwide get started online through The Challenge program. Ed’s been fortunate enough to experience the “Million Dollar” product launch ... The post 129. Rebroadcast: How Do I Make Money from My Podcast with Ed Dale appeared first on We Are Podcast.

“The number one reason most people will fail, it’s because they are unwilling to endure the monotony of success.” - Gary Keller {The 1 Thing Book} The 1% Effect - How to get 37 Times Better @ Social Media in just 365 Days

How today went and my plans for what's next...

Ed Dale is the creator of The Challenge and co-founder of MagCast. These are systems used by thousands of entrepreneurs worldwide to get started and make money online and build their successful digital businesses. Over the past ten years, they've helped over 300,000 people worldwide get started online through The Challenge program. Ed's been fortunate enough to experience the “Million Dollar” product launch using the exact same strategies he taught in his programmes. In this episode we talk about: How Ed Dale spends and manages his time as an entrepreneur The right time to put a team in place Being entrepreneurial in nature: Make money online The traditional Project Manager role The importance of hiring a scrum master, especially when starting a business The digital cloud service that automates live streams like YouTube, podcast shows and other media platforms The difference between attention and engagement What Ed Dale is passionate about when delivering value to clients Providing pain relievers to your audience The importance of building tribes and engagement Showing people how to move from where they are to where they want to be Providing value by definition Jobs that need to be done The disruption theory The true engagement in helping people get their jobs done How Dale is doing his best to help people address their pains, gains and jobs How he's saving people's time by helping them figure out their pains and solutions Why he thinks podcasting is so hot all of a sudden? Make Money Online Quicker Than You Probably Think! Dale's perspective on why podcasting is the ultimate medium The importance in understanding a podcast to make money online and direct marketing Building an email list of podcast listeners How to make money online and build tribes out of podcasting Make Money Online with integrity Ed Dale's key note title in speaking at We are Podcast 2016 Why and how he created “The Challenge” which helps people to start and build an online business for free What excites him and really gets him going Making a living from something you're passionate about When someone is considering a podcast as a medium, how do they know if it's for them? “There are some people that aren't naturally inclined, they're not happy having conversations. However, most people who are entrepreneurial in nature tend to be quite comfortable having discussions. Because, at the end of the day, two mates having a talk is what this is all about. We haven't sat down and intimately planned what we are going to say, but hopefully people got some really good value out of it. To me, that's the most important thing. “To anybody listening right now, we cannot have a more ultimate type of conversation, and there's no better form of marketing and getting to know somebody than having a conversation with them. And a podcast allows you to do that. In this day and age, it's so much easier to do and it's improving all the time.” What are the most important things to consider to make money online through podcasting? The way you deliver value to your audience. You are providing pain relievers to your audience. They have problems, challenges… they have complaints. So, in your podcast, if you can be a great provider of pain relievers to those problems, you're getting engagement. You're going to build your tribe. If you can show people how to move from where they are to where they want to be in your podcast, then you're getting engagement. You're providing value by definition. If you can help people with their jobs in your niche then that's true engagement, that's true value. You need to create a list of your podcast listeners. You need to be able to communicate with them. When I say list, I mean emails or addresses. You need to be able to communicate with all tribes outside the room of a podcast. You need to do that by building a list. If you can help people to enjoy their niche more or solve their problems, you're doing great and people will love you for it. And how do you do that? You do that by providing value, but also not being afraid. Where to find Ed Dale Resources Website: http://www.eddale.co http://www.challenge.co Facebook: https://www.facebook.com/eddalefan Twitter: https://twitter.com/ed_dale

Ed Dale is the creator of The Challenge and co-founder of MagCast. These are systems used by thousands of entrepreneurs worldwide to get started and make money online and build their successful digital businesses. Over the past ten years, they’ve helped over 300,000 people worldwide get started online through The Challenge program. Ed's been fortunate enough to experience the “Million Dollar” product launch ... Read More The post 129. Rebroadcast: How Do I Make Money from My Podcast with Ed Dale appeared first on Must Amplify.

Ed Dale is the creator of The Challenge and co-founder of MagCast. These are systems used by thousands of entrepreneurs worldwide to get started and make money online and build their successful digital businesses. Over the past ten years, they’ve helped over 300,000 people worldwide get started online through The Challenge program. Ed's been fortunate enough to experience the “Million Dollar” product launch ... Read More The post 129. Rebroadcast: How Do I Make Money from My Podcast with Ed Dale appeared first on Amplify Agency.

It sounds too good to be true… 3 simple questions... 6 quick minutes that will give you the EXACT answers to explode your business. And, its why I’m so thankful that i get to share this episode with you today, as this is what I learnt from Ed Dale. One of the best online marketers in the world. And when I recently shared this with the #CoachesCartel members, they were blown away with how quickly the results started to flow in. As, lets be honest - Do you feel confused about how to get more clients, or make more sales..? If you do… then use what I have for you in this episode.   JOIN THE FREE GROUP and SAY “HEY” TO ME Your comments, questions and just you joining me along in this ride mean a lot to me so please take a second and say ‘Hey’ :wink:. Simply join us here: http://www.chrisdufey.com/freegroup HELP US SPREAD THE WORD! If you’re digging the show, please subscribe in iTunes and write us a quick review! This is what helps us spread the word and get people to find the credible, helpful advice they need. Review the show in iTunes! We rely on it: http://www.chrisdufey.com/mobilereview Looking forward to chatting with you soon.

Curious to know about how piano stool restoration, underwater kickboxing, sugar cookies and the Red Cross are connected? If so, you'll not want to miss this episode of Should I Start a Podcast. This instalment features a special appearance from Ed Dale - the founder of The Challenge and MagCast, and the author of Your First Dollar.   In the episode, Ed talks about permission marketing, sales dynamics, the power of crowdfunding, how to figure out and engage with your audience, and how to package all of this into a podcast. He does so through the aid of various stories about World War II, impromptu trips to Atlanta and his experiences on the front lines of marketing.   Listen to the full episode to hear all this, plus topics like: Why people often have a ridiculous reaction to paying for content What ‘every market is a market' means How to use the information you get through your podcast The primary problem with podcasting Why ‘marketer' is sometimes thought of as a dirty word The power of crowdfunding Why email lists matter so much How product development has fundamentally changed   Links: Thirty Days One Dollar Twitter Facebook Youtube

Curious to know about how piano stool restoration, underwater kickboxing, sugar cookies and the Red Cross are connected? If so, you’ll not want to miss this episode of Should I Start a Podcast. This instalment features a special appearance from Ed Dale – the founder of The Challenge and MagCast, and the author of Your First Dollar. In the episode, ... The post 91. Ed Dale on Understanding Your Tribe, the Power of Crowdfunding and an Undying Love of Podcasts appeared first on We Are Podcast.

Curious to know about how piano stool restoration, underwater kickboxing, sugar cookies and the Red Cross are connected? If so, you’ll not want to miss this episode of Should I Start a Podcast. This instalment features a special appearance from Ed Dale – the founder of The Challenge and MagCast, and the author of Your First Dollar. In the episode, ... Read More The post 91. Ed Dale on Understanding Your Tribe, the Power of Crowdfunding and an Undying Love of Podcasts appeared first on Amplify Agency.

Curious to know about how piano stool restoration, underwater kickboxing, sugar cookies and the Red Cross are connected? If so, you’ll not want to miss this episode of Should I Start a Podcast. This instalment features a special appearance from Ed Dale – the founder of The Challenge and MagCast, and the author of Your First Dollar. In the episode, ... Read More The post 91. Ed Dale on Understanding Your Tribe, the Power of Crowdfunding and an Undying Love of Podcasts appeared first on Must Amplify.

Does your podcast suffer from "free hugs" syndrome?  Are you finding it hard to generate revenue from a medium that gets frustrated when you try to monetize? Enjoy this conversation with Ed Dale as we examine why podcast listeners are so reluctant to buy something from your podcast - even though they're your biggest fans. It's not automation or a hack - actually, it's a simple need to have something worth automating first. Would you like a cookie? Links Sponsor - http://DialTalkDone.com - Or Text "dialtalkdone" to 678-506-7543 Ed Dale's Your First Dollar Podcast - http://yourfirstdollar.com/podcast/ Catch The Panel On Podcast Monetization At Social Media Marketing World 2017 (Use This Link To Get Your Ticket And Breakfast Is On Me) - http://PaulColligan.com/SMMW How To Podcast Book - http://amzn.to/2jVNsIE How To Podcast App - https://itunes.apple.com/us/app/how-to-podcast-app/id1061008315?mt=8 The Podcast Report App - https://itunes.apple.com/us/app/podcast-report-paul-colligan/id1065966814?mt=8

Ed Dale gives a quick overview of Thirty Days Your First Dollar and why it's some important to you.

http://www.eddale.co : On this Live Stream I answer any questions you might have about building a business (even part time), getting more sales, & providing value to your market. Every week, I am LIVE answering any business question you might have. You can already submit your questions in advance at any time here: http://live.eddale.co If you are looking for 100% free training to get started building a business, check out The Challenge program. Register and get access here: http://www.challenge.co The Blog: http://www.eddale.co Facebook: https://www.facebook.com/eddalefan Twitter: https://twitter.com/ed_dale Youtube: https://www.youtube.com/user/eddale/videos SoundCloud: https://soundcloud.com/ed_dale iTunes Podcast: https://itunes.apple.com/au/podcast/ed-dale-podcast/id633800420?mt=2

http://www.eddale.co : On this Live Stream I answer any questions you might have about building a business (even part time), getting more sales, & providing value to your market. Every week, I am LIVE answering any business question you might have. You can already submit your questions in advance at any time here: http://live.eddale.co If you are looking for 100% free training to get started building a business, check out The Challenge program. Register and get access here: http://www.challenge.co The Blog: http://www.eddale.co Facebook: https://www.facebook.com/eddalefan Twitter: https://twitter.com/ed_dale Youtube: https://www.youtube.com/user/eddale/videos SoundCloud: https://soundcloud.com/ed_dale iTunes Podcast: https://itunes.apple.com/au/podcast/ed-dale-podcast/id633800420?mt=2

Ed Dale is the creator of "The Challenge". This is a 11 year old system for making your first dollar online to making your first 6 figures online. He reveals the secrets to finding the pains, gains and 'jobs to be done' your clients are begging for, but wont tell you. These secrets are the holy grail to "getting the attention" of your prospects and clients. This is how the "big boys" build real business. If you want to learn how to create products, get your emails opened but most importantly scale a business for the long term this episode is for you.

Every week, I am LIVE answering any business question you might have. You can already submit your questions in advance at any time here: http://live.eddale.co If you are looking for 100% free training to learn how to make your first dollar online check out The Challenge program. Register Free, join over 420,000 students and get access here: http://www.challenge.co The Blog: http://www.eddale.co Facebook: https://www.facebook.com/eddalefan Twitter: https://twitter.com/ed_dale Youtube: https://www.youtube.com/user/eddale/videos SoundCloud: https://soundcloud.com/ed_dale iTunes Podcast: https://itunes.apple.com/au/podcast/ed-dale-podcast/id633800420?mt=2

Ed Dale is the creator of The Challenge and co-founder of MagCast. These are systems used by thousands of entrepreneurs worldwide to get started online and build their successful digital businesses. Over the past 10 years they've helped over 300,000 people worldwide get started online through The Challenge program. Over the past years, He's been fortunate to experience “Million Dollar” product launch days using the exact same strategies He teach in their programs.

Ed Dale is the creator of The Challenge and co-founder of MagCast. These are systems used by thousands of entrepreneurs worldwide to get started and make money online and build their successful digital businesses. Over the past ten years, they’ve helped over 300,000 people worldwide get started online through The Challenge program. Ed’s been fortunate enough to experience the “Million ... The post 45. How do I make money from my podcast with Ed Dale appeared first on We Are Podcast.

Ed Dale is the creator of The Challenge and co-founder of MagCast. These are systems used by thousands of entrepreneurs worldwide to get started and make money online and build their successful digital businesses. Over the past ten years, they've helped over 300,000 people worldwide get started online through The Challenge program. Ed's been fortunate enough to experience the “Million ... Read More The post 45. How do I make money from my podcast with Ed Dale appeared first on Must Amplify.

Ed Dale On Copywriting and Online Business Success Strategies (Part 3 of 3) Share this Episode Click To Tweet  Share on Facebook Links Mentioned Callashroy.com http://www.challenge.co/ Amazon.com Udemy.com http://www.thegaryhalbertletter.com/ Related Podcast Episodes 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 009. “Blind Man Driving” With Kevin Rogers […]

Ed Dale On Copywriting and Online Business Success Strategies Part 3

Ed Dale On Copywriting and Online Business Success Strategies (Part 2 of 3)  Share this Episode Click To Tweet  Share on Facebook Links Mentioned Callashroy.com http://www.challenge.co/ Amazon.com Udemy.com Related Podcast Episodes 038. Rand Fishkin – How To Create Great SEO Friendly Content Plus Key Trends In Search 041. Mobilegeddon Is Here! Is Your Site Mobile […]

Ed Dale On Copywriting and Online Business Success Strategies Part 2

Ed Dale On Copywriting and Online Business Success Strategies (Part 1 of 3) Share this Episode Click To Tweet  Share on Facebook Links Mentioned Callashroy.com http://www.challenge.co/ Amazon.com Udemy.com Related Podcast Episodes 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 009. “Blind Man Driving” With Kevin Rogers — […]

Ed Dale On Copywriting and Online Business Success Strategies Part 1

Ed Dale first used the internet in 1984, so he’s a great man to speak to about digital marketing strategy. Ed certainly isn’t your usual technology geek. He actually spent time as an AFL commentator and then used his technical knowledge to develop a stats collection system that is still used today by the top clubs and associations in the league. He then built up an internet marketing company that he sold for AUD3.5m, and for the last ten years he has developed and internet marketing programme called “The challenge” which has helped over 300,000 people across the world. Here are some of Ed’s top tips: ** The biggest challenge in internet marketing today is generating traffic. ** Product creation has become easier. ** The biggest mistakes people make is to develop a product before they develop a market for it. ** All product makers should aspire to become a market influencer. ** Talk the language of your niche, and understand their pains. ** Think about testing your market by spending a small amount on Facebook advertising, before you jump in to a large-scale campaign. ** Most people are accessing the internet on mobiles, so don’t get stuck on producing campaigns for desktops. ** The way you speak to your friends now is a good trailing indicator of the most effective medium of advertising in the future.   In this episode of Business Brain Food you will learn: ** How to understand the pains of your market ** The value of advertising on YouTube ** How to be specific with Facebook advertising ** The difference in buying intent between Facebook users and google users ** Where email fits in the marketing mix ** The inner workings of “the challenge” ** The merits of using social media V personal email messages   Resources mentioned in this episode: ** This week’s show sponsor, Bartercard are offering free advertising for your business, and have a special offer of 5,000 AUD credit for BBF listeners. Visit: http://www.go.bartercard.com.au/actioncoach ** Free access to Ed’s marketing “Challenge”: http://www.challenge.co ** Ed’s personal site: http://www.eddale.co ** Ben’s Daily Business Tips podcast… join the tribe and get exclusive offers at: http://www.dbtpodcast.com ** Facebook: facebook.com/businessbrainfood ** Facebook group: https://www.facebook.com/groups/businessbrainfood ** Twitter: https://twitter.com/bfewtrell ** ActionCOACH: http://actioncoachanz.com/itunes ** ActionCOACH: http://actioncoachanz.com/stitcher   As Ed says, “there has never been a better time to create a business than now”, so as long as you listen to the right marketing advice, you stand a good chance of making a success of it. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Note: this episode is available to listen to in the player above, on iTunes and Stitcher. An Exercise to Help You Write Sales Copy Today I’m going to share a simple exercise that will benefit your blogging and help you with writing sales copy. You can do this exercise in as little as four minutes, and I found it to be effective. Ed Dale of The Challenge and MagCast recently shared this idea at a conference. His talk was brilliant, and I took pages of notes on copywriting and sales because these are things I’ve struggled with. For most people, selling doesn’t come easy. Ed made a lot of sense when he said that selling shouldn’t be about getting people to buy, it should be about “pain relief” and “gain creation”. If you are trying to sell a quality product that will enhance other people’s lives, you might want to give this exercise a try. In Today’s Episode A Simple Exercise to Write Effective Sales Copy For 2 minutes - List as many pains of your readers that you possibly can. Big, small, tangible pains, something personal, anything you can think of. Pause for 2 minutes and list these pains For 2 minutes - List as many gains as your readers may want. What results and outcomes do they have? What are their dreams? Pause for 2 minutes and list these gains Key Takeaways After the exercise we wrote our sales copy. Sales copy is most effective when it aims to bring pain relief or gain creation After the conference, I used this technique to write a sales email Before Ed’s talk, I was stuck on this email writing process I went through the exercise, and highlighted top pains and gains, then I began writing Now I wasn’t writing about the product, I was writing about my readers pain and dreams and how this product would help them This process changed the email and the energy I wrote it with This email not only converted well, my readers thanked me for selling them that ebook This exercise really helped me, and I would encourage you to give it a try This exercise could also be useful in a whole heap of other places Best place to try this is before you create the product - what are your readers pains and desired gains Thinking about starting a new blog or niche When choosing categories for your blog When creating opt-ins for your blog When brainstorming and deciding what to write about When writing a post - get in touch with the specific need Full Transcript Expand to view full transcript Compress to smaller transcript view Hi there and welcome to Episode 105 of the ProBlogger Podcast. My name is Darren Rowse and I’m the blogger behind problogger.com, a blog and podcast designed to help you to blog better and build profit around your blog. Today, I want to talk to you about writing a sales copy. It’s a task that many of us as bloggers avoid and don’t feel comfortable doing. We’d much prefer to write a blogpost than to sell something, but it is an important skill to develop. Today, I want to suggest to you a simple exercise that can help you to do it—to get you into the right frame of mind to write a sales copy. You can find today’s show notes at problogger.com/podcast/105. The exercise I want to share with you today should only take about four or five minutes. It’s something that, as I’ve mentioned before, is going to help you to get into the right frame of mind to write sales copy. It’s something that I learned a couple of weeks ago now at a conference from a guy called Ed Dale. You can find Ed at eddale.co and he’s the founder of The Challenge, MagCast, and numerous other businesses. Ed gave a really great talk at the conference, SuperFastBusiness, which was all about practical tips on copywriting. I literally took pages and pages of notes on his talk, mainly because selling is something that I’ve always struggled with. If you’re anything like me,

Ed Dale shares copywriting wisdom from the legendary Gary Halbert.

I'm joined today by one of Australia's top digital marketers - he's the creator of The Challenge and the Founder of MagCast - Ed Dale. This episode of Digital Marketing Radio is brought to you by DEEPCrawl. When you need a comprehensive website crawler, that identifies and monitors how your site is performing through the eyes of a search engine, I recommend DEEPCrawl. DEEPCrawl gives a complete and accurate picture of the health of your website architecture - and identifies where the gaps are. Get your free website crawl of up to 10,000 URLs at DEEPCrawl.com/report. Today on Digital Marketing Radio we discuss  whether Apple's iOS 9 is a 'Game Changer', with topics including: Should businesses that only have websites and don’t have apps be worried or is it perfectly OK just to potter on, just with a website? Is it necessary to be on any other app store, or is Apple the only one that counts at the moment? Apple are in the process of testing the release of iOS 9 as we speak - and one of the features that they’re releasing is in-app search. And that allows Apple to crawl the website of the app. It also allows the app to handle deep linking and support structured data to surface in search. Could any of that be a game-changer? Should Google be scared? What about the Apple watch - is that something that you’ve got or planning to get yourself? [Tweet ""often the things that actually work are not the things that you thought would work." @Ed_Dale"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? RSS Readers in general What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Slack [Group communication software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? You need to be testing. Because often the things that actually work are not the things that you thought would work.

It is with great pleasure we bring you this interview with the one and only Ed Dale.   If it wasn't for this man, Foundr wouldn't exist. I've been lucky enough to learn a lot of my marketing and online business chops from Ed Dale, so I thought what better reason to bring him on the show to share with us the infamous secrets to doing a $1 million launch.   Ed Dale is the creator of The Challenge and co-founder of MagCast. He's helped over 300,000 entrepreneurs start online businesses and is a world re-knowned online marketer.   The best place to find Ed is at eddale.co   In this interview you will learn:   - The processes that Ed goes through to prepare for a $1m launch - What is good will, and why it matters when it comes to doing a $1m launch - The secrets to getting other people to promote your products/services when it comes to getting affiliates - What it takes to create a successful digital product - & So much more!

Are you frustrated because nobody is buying your product? This episode will show you the secret to guaranteeing a success! On today's episode Russell talks about what to do if your funnel flops. He talks about how the average millionaire fails 11 times before they have success. Here are some cool things to listen for on this episode: Why you should keep trying even if your funnel fails the first, second or even third time. How many times Clickfunnels failed before it actually became a successful business. And what a successful business has in common with Michael Jordan. So listen below to find out what to do if the funnel you have built flops. ---Transcript--- Hey everyone, this is Russell. I want to welcome you to Marketing in Your Car. All right everyone, today, the message for you guys today is all about publishing, about putting stuff out into the world. It's been interesting as I've seen those in our high end coaching program who are successful versus those who aren't. It's almost one very common theme that happens over and over again. Those who are having success are publishing a lot of things. They're writing emails, sending out blog posts, making funnels, making videos. They're doing stuff. They're moving forward. The ones who aren't making money, they're focusing on one perfect funnel and not doing anything else except for making this thing just the most perfect thing in the world. They're spending months and months trying to do it. The nice thing about Click Funnel is it's about the process we teach at Funnel Hacking. You should be able to build a funnel in a day, maybe two days if you're slow but it shouldn't be longer than that. If you get a video camera, the iPhone cameras nowadays are better than any expensive things. Throw up a camera, record something, throw it out there. It's all about just getting stuff out there and publishing. I remember Jeff Walker. I read an email from him a couple of years ago that really illustrated this for me really well. He talked about how the best thing you could do in business is start publishing stuff, putting things out there because you can find out what people are responding to. So many people I know are putting all of their eggs in this one basket of a webinar or video sales letter, whatever that thing is. They're putting so much effort on that that it may or may not work. A lot of times, they don't work. I would say half the time, my stuff doesn't work either. Hopefully, each time, we get better and better at making things right but half the time, it's not going to work. You've got to get good at just publishing and putting it out there, and seeing if people are responding to you. Put up a funnel and direct some traffic. If people don't respond to it, then do another one. Create something new. It's not that hard. It doesn't take that much time. If someone doesn't buy your product, guess what? Maybe no one wants to buy your product. I keep seeing people who have been spending six, eight, ten, 12 months trying to get somebody to buy their product when it turns out nobody wants their product. Marlon Sanders, one of the original Internet marketing guys, I heard him speak one time. His presentation was called A Dead Duck Can't Fly. He got up there saying, “Look, I don't care how great you think your product is. A dead duck can't fly. You can keep making new sales letters for it and new videos, do everything but sometimes, a dead duck won't fly – or all the time.” If you know your product is dead and nobody is buying it, or whatever the issue might be, you've got to understand, sometimes people aren't going to buy it. Maybe the product, as much love, effort and stuff you've put into it, maybe people don't want it. I had a friend when I first got started in this business, man, 12 years ago. I met him and he was selling this ebook he had written. He was so passionate about this ebook. He kept trying to sell it and trying to sell it. He spent two or three years trying to sell this book and nobody would ever buy it. I remember saying to him, “Ken, I don't think anyone wants to buy this book. You need to create a new product. You need to try something different. You got the skill sets. You know how to write a book. You know how to put up a sales letter. You've done the whole process once but you need to create a new product because nobody is buying that one. Nobody wants it. As much as you love it, nobody wants it.” I remember he told me, “Russell, I can't. I've spent two years of my life on this. I can't stop now. I can't quit now.” I just got to tell you guys, sometimes it's okay to be a quitter. You got to quit sometimes. You just have to. You can't just keep on. Eventually, the market will tell you if something is sellable or not. It's really cool how that works. If people don't want it, they're not going to buy it. If nobody is buying it, it's because nobody wants it. That's a lot of times the issue. Sometimes, obviously the issue is not getting traffic or your sales letters don't sell well, things like that. But sometimes just people don't want what you're selling. You got to be okay with that. You got to detach yourself from the emotion of it and just focus on what do people want. Awhile ago, when I got started, there was this really cool course called The Underachiever Formula. I later bought that company and renamed it Underachiever Secrets. As you can probably tell, all my stuff is “secrets.” But in that product, it was from Frank Kern and Ed Dale who initially published it. What they talked about was brilliant. It said, “This is the process. This is how you are successful online. Step one, you got to find a hot market. If you're not in a market that's hot right now, you got to change your market. I don't care how passionate you are about whatever, if it's not a hot market, people aren't going to buy it.” Maybe they'll buy it a little bit but if you want to make a lot of money, you got to find a hot market. Find a market that's rabid, that people love buying things, people that are currently buying lots of other things. That's step number one. Step number two is after you find the hot market, then you have to ask them what they want. Never assume that the cool thing you want to create is what they actually want. My guess right now is if you're selling something and nobody is buying it, it's because you didn't ask them what they wanted. You thought about what you would want and you created that. It turns out you're the only dude or dudette who wants that thing. Am I right? You got to ask them what they want. Survey them. Do teleseminars. Do webinars. Ask questions. Call up your customers and find out what their pain points are. Find out what they actually want. Then after they tell you what they want, then you create that. You don't create your own thing. Again, the way this whole process works, it's by surveying — surveys and finding out what your audience wants. It's by publishing, sending out emails, making Facebook posts, driving traffic to it, and seeing what people respond to. If no one is clicking on your posts, if you're spending $20, $30, and nobody is sharing or clicking on your posts, then guess what? Nobody wants it, okay? That's fine. Move onto the next thing and keep moving until boom, eventually you're going to hit a quarry. That's what people want. I can't tell you over the 12 years of me doing this how many products I've launched and they've flopped. I mean, flop after flop after flop. It was kind of like Michael Jordan where he goes out there. They said he missed more shots than anybody else but he also made more shots than anybody else, right, or more game winning shots, whatever the thing is. You got to put a lot of stuff out there. I cannot tell you – I have a road of hundreds of offers that we have published that have flopped, but we've got a handful, maybe a dozen that have blown up and become multimillion dollar projects but I would never have got to those dozen had I not flopped over and over again. You guys got to understand that this is a process. You building out a sales funnel, think of it like school. You go to school for four, six, or eight years depending on what your major is. When you're done, you go out there and then start trying to do it. It's the same thing here. Your first funnel, your second funnel, or your third funnel and your tenth funnel, this is your education. This is you learning the process, learning how to write copy, learning what people respond to, learning what they're not responding to. I'm sick and tired of people getting all upset, “Oh, my Web site's not making any money,” and they want to quit. It drives me crazy. The first one didn't work. Make a second one. If that one doesn't work, make a third one and keep doing it until you're successful. When I was first getting started, I remember I was listening to this seminar from I think Brian Tracy actually. He was talking about there was this news show. They had 15 self-made millionaires up on stage. I'm going to screw up the numbers but the concept, I understand. Basically he asked these guys, he said, “How many businesses did you fail in before you became a millionaire?” They were trying to add it up. They cut to a commercial break and came back. Everyone added it up and they said that the average of all these 15 millionaires was they had launched and failed I think it was 11 times before they were successful – 11 times, 11 companies they've screwed up on before they made millions! Okay, then Brian Tracy asked, “Do you think it's because they all got lucky on the eleventh time?” Do you think Einstein got lucky on the whatever, 3000th time he tried to invent the light bulb? No! What happens is you try one thing and it doesn't work, people don't respond, so you try something else, and try something else. Eventually, you've tried everything that doesn't work. Eventually, the next thing has got to work. Eventually, you've figured out all the ways that people are not going to buy and one of these times, you're going to hit one that people do buy. The difference between me and the person listening to this who is not having success right now is not publishing enough. People are like, “Russell, you put out so much stuff.” Guess why? Half of my stuff flops, okay? I'm not sure which half is going to flop until I put it out there, so I got to keep putting it out there and keep putting it out there, and keep putting it out there. When they respond to something, and you say, “Boom, this is the winner,” then you keep ringing that bell and keep pushing and keep pushing it. For example, when we launched Click Funnels the first time, guess what? It was a flop. I hate to admit it, it was a complete flop. We launched it, we did a big huge launch with prizes, and it was a flop. Nobody bought it or very few people bought it. For me, I felt the product was still good but I had to figure out something else so we tried another thing and tried another thing. I probably rewrote the sales letter, I don't know, 10, 12, 15 times and none of those things works. I finally was so depressed I was going to give up and Mike Filsaime called me and said, “Hey, I need you to speak at my event about Click Funnels.” I'm like, “Dude, nobody is buying this thing.” But he's like, “You got to figure it out and you got to sell a $1000 version of it.” I created a new webinar pitch. We called it Funnel Hacks, launched it at the event, and the rest is history. Since then, we've sold over 3000 copies at $1000 apiece. That's $3 million right there in the last six months. Then on top of that, we've used at that as a tool to add over $4000 active customers to pay $97 a month so it works. But guess what? It didn't work the first time or the second, or the third, or the fourth, or the fifth, or the sixth, okay? You guys got to be comfortable with publishing. This is your education. The first, second, third, fourth, fifth funnel that you guys do, just plan on it not working and be okay with that. Quit complaining. It's so funny, in every other business in the world, people understand that hey, you got to spend time, effort, and money. My friend is a chiropractor. He had to go to 10 years of school. Then he had to go get a SBA loan to build his office. Then he had to go get clients. Five years later, he's profitable. Somehow, for some reason, we think that the laws of business don't function online. There's too many people out there teaching get rich overnight, get rich quick, all that stuff and you can, and people do but it usually comes with a lot of effort, a lot of work, a lot of you cutting your teeth trying thing after thing until you find out boom, that's what works. When I got started, it was 18 months before I made my first dollar online – 18 months! I don't even know what I was doing for 18 months but I was trying, spinning my wheels before I realized how to actually sell things. Obviously the coaching, programs, tools, and everything we're giving you, my goal is to shortcut that success. That's why we teach the Funnel Hacking concepts. You find someone who has already failed 1000 times. You look what they've gotten and you model it from there. Typically, if you do that, you're going to be starting at a better spot. You're going to be starting about where they left off. Hopefully, you're going to cut out tons of the trial and error but even with that, you got to understand that it's okay if your first thing or your second thing, or your third thing doesn't work. You are creating a business. You are trying to attract people. You're seeing what people respond to, and when you figure out what they respond to, then you ramp it up and scale it. One of the guys in our coaching group we're working on is kind of in the survival market. He's done three, four, or five versions and has this ad that just works like crazy but the different landing pages he's got just haven't been working. He's tried two or three or four. I actually created one for him. We have a couple versions. So far, none of these things are working but he's getting traffic. Things are happening. He just hasn't quite figured out what's that thing that these guys are going to respond to. As soon as he figures that thing out, boom, it's game over for him. You got to try. You got to be patient with it. You can't complain and whine because that's how this game is played. Anyway, that's my rant for today. I hope that for those of you guys who are publishing stuff, it inspired you to know you're on the right track. For those of you who have failed, I hope it inspires you to know that I fail all the time. For those of you guys who are getting started and you're frustrated because you're not making yet, I hope that paints a clear path of what to expect and how to get there. The last thing I want to mention before I jump into the office here is, is it worth it? Is it worth it to fail five, six, seven, eight, nine, ten times before you smash one out of the park? Yes, it is because one of these things that goes right, one of these things that connects with your audience, the right way when they respond they want to buy, you can make money in a month, two month period of time than most people make in a lifetime. It's worth it but you got to understand that it doesn't always happen first try. You got to become okay with that and go on the second try and third try. Just keep doing this because you will keep learning and find out what people respond to. Eventually, you're going to hit a grand slam. It happens all the time to those who don't quit after the first failure or the second, who keep going because they've got faith. They've got a vision. They've seen that it works for other people. They've seen that man, this guy named Russell, it works for him. This guy over here, this girl over here, if it works for other people, it can work for me. I just got to figure out what my audience responds to and create exactly what they want. If I do that, like I said, you can make more in a month than most people make in a lifetime. It's definitely worth it. Don't get frustrated. Stay the course. Have fun with it. This is your education period. This is your time to learn and to grow and to have fun with it. If you do that, I promise you guys it will be worth it. It's worth it in the long run. All right, I'm at the office. Today I'm going to have some fun. I got a lot of fun things I'm publishing and see what people will respond to, see what gets them to part with their hard earned money. I'll find out. If it works, we'll scale it. If not, we'll check out something new tomorrow. Appreciate you guys, hope you have an awesome day and we'll talk soon.

Are you frustrated because nobody is buying your product? This episode will show you the secret to guaranteeing a success! On today’s episode Russell talks about what to do if your funnel flops. He talks about how the average millionaire fails 11 times before they have success. Here are some cool things to listen for on this episode: Why you should keep trying even if your funnel fails the first, second or even third time. How many times Clickfunnels failed before it actually became a successful business. And what a successful business has in common with Michael Jordan. So listen below to find out what to do if the funnel you have built flops. ---Transcript--- Hey everyone, this is Russell. I want to welcome you to Marketing in Your Car. All right everyone, today, the message for you guys today is all about publishing, about putting stuff out into the world. It’s been interesting as I’ve seen those in our high end coaching program who are successful versus those who aren’t. It’s almost one very common theme that happens over and over again. Those who are having success are publishing a lot of things. They’re writing emails, sending out blog posts, making funnels, making videos. They’re doing stuff. They’re moving forward. The ones who aren’t making money, they’re focusing on one perfect funnel and not doing anything else except for making this thing just the most perfect thing in the world. They’re spending months and months trying to do it. The nice thing about Click Funnel is it’s about the process we teach at Funnel Hacking. You should be able to build a funnel in a day, maybe two days if you’re slow but it shouldn’t be longer than that. If you get a video camera, the iPhone cameras nowadays are better than any expensive things. Throw up a camera, record something, throw it out there. It’s all about just getting stuff out there and publishing. I remember Jeff Walker. I read an email from him a couple of years ago that really illustrated this for me really well. He talked about how the best thing you could do in business is start publishing stuff, putting things out there because you can find out what people are responding to. So many people I know are putting all of their eggs in this one basket of a webinar or video sales letter, whatever that thing is. They’re putting so much effort on that that it may or may not work. A lot of times, they don’t work. I would say half the time, my stuff doesn’t work either. Hopefully, each time, we get better and better at making things right but half the time, it’s not going to work. You’ve got to get good at just publishing and putting it out there, and seeing if people are responding to you. Put up a funnel and direct some traffic. If people don’t respond to it, then do another one. Create something new. It’s not that hard. It doesn’t take that much time. If someone doesn’t buy your product, guess what? Maybe no one wants to buy your product. I keep seeing people who have been spending six, eight, ten, 12 months trying to get somebody to buy their product when it turns out nobody wants their product. Marlon Sanders, one of the original Internet marketing guys, I heard him speak one time. His presentation was called A Dead Duck Can’t Fly. He got up there saying, “Look, I don’t care how great you think your product is. A dead duck can’t fly. You can keep making new sales letters for it and new videos, do everything but sometimes, a dead duck won’t fly – or all the time.” If you know your product is dead and nobody is buying it, or whatever the issue might be, you’ve got to understand, sometimes people aren’t going to buy it. Maybe the product, as much love, effort and stuff you’ve put into it, maybe people don’t want it. I had a friend when I first got started in this business, man, 12 years ago. I met him and he was selling this ebook he had written. He was so passionate about this ebook. He kept trying to sell it and trying to sell it. He spent two or three years trying to sell this book and nobody would ever buy it. I remember saying to him, “Ken, I don’t think anyone wants to buy this book. You need to create a new product. You need to try something different. You got the skill sets. You know how to write a book. You know how to put up a sales letter. You’ve done the whole process once but you need to create a new product because nobody is buying that one. Nobody wants it. As much as you love it, nobody wants it.” I remember he told me, “Russell, I can’t. I’ve spent two years of my life on this. I can’t stop now. I can’t quit now.” I just got to tell you guys, sometimes it’s okay to be a quitter. You got to quit sometimes. You just have to. You can’t just keep on. Eventually, the market will tell you if something is sellable or not. It’s really cool how that works. If people don’t want it, they’re not going to buy it. If nobody is buying it, it’s because nobody wants it. That’s a lot of times the issue. Sometimes, obviously the issue is not getting traffic or your sales letters don’t sell well, things like that. But sometimes just people don’t want what you’re selling. You got to be okay with that. You got to detach yourself from the emotion of it and just focus on what do people want. Awhile ago, when I got started, there was this really cool course called The Underachiever Formula. I later bought that company and renamed it Underachiever Secrets. As you can probably tell, all my stuff is “secrets.” But in that product, it was from Frank Kern and Ed Dale who initially published it. What they talked about was brilliant. It said, “This is the process. This is how you are successful online. Step one, you got to find a hot market. If you’re not in a market that’s hot right now, you got to change your market. I don’t care how passionate you are about whatever, if it’s not a hot market, people aren’t going to buy it.” Maybe they’ll buy it a little bit but if you want to make a lot of money, you got to find a hot market. Find a market that’s rabid, that people love buying things, people that are currently buying lots of other things. That’s step number one. Step number two is after you find the hot market, then you have to ask them what they want. Never assume that the cool thing you want to create is what they actually want. My guess right now is if you’re selling something and nobody is buying it, it’s because you didn’t ask them what they wanted. You thought about what you would want and you created that. It turns out you’re the only dude or dudette who wants that thing. Am I right? You got to ask them what they want. Survey them. Do teleseminars. Do webinars. Ask questions. Call up your customers and find out what their pain points are. Find out what they actually want. Then after they tell you what they want, then you create that. You don’t create your own thing. Again, the way this whole process works, it’s by surveying — surveys and finding out what your audience wants. It’s by publishing, sending out emails, making Facebook posts, driving traffic to it, and seeing what people respond to. If no one is clicking on your posts, if you’re spending $20, $30, and nobody is sharing or clicking on your posts, then guess what? Nobody wants it, okay? That’s fine. Move onto the next thing and keep moving until boom, eventually you’re going to hit a quarry. That’s what people want. I can’t tell you over the 12 years of me doing this how many products I’ve launched and they’ve flopped. I mean, flop after flop after flop. It was kind of like Michael Jordan where he goes out there. They said he missed more shots than anybody else but he also made more shots than anybody else, right, or more game winning shots, whatever the thing is. You got to put a lot of stuff out there. I cannot tell you – I have a road of hundreds of offers that we have published that have flopped, but we’ve got a handful, maybe a dozen that have blown up and become multimillion dollar projects but I would never have got to those dozen had I not flopped over and over again. You guys got to understand that this is a process. You building out a sales funnel, think of it like school. You go to school for four, six, or eight years depending on what your major is. When you’re done, you go out there and then start trying to do it. It’s the same thing here. Your first funnel, your second funnel, or your third funnel and your tenth funnel, this is your education. This is you learning the process, learning how to write copy, learning what people respond to, learning what they’re not responding to. I’m sick and tired of people getting all upset, “Oh, my Web site’s not making any money,” and they want to quit. It drives me crazy. The first one didn’t work. Make a second one. If that one doesn’t work, make a third one and keep doing it until you’re successful. When I was first getting started, I remember I was listening to this seminar from I think Brian Tracy actually. He was talking about there was this news show. They had 15 self-made millionaires up on stage. I’m going to screw up the numbers but the concept, I understand. Basically he asked these guys, he said, “How many businesses did you fail in before you became a millionaire?” They were trying to add it up. They cut to a commercial break and came back. Everyone added it up and they said that the average of all these 15 millionaires was they had launched and failed I think it was 11 times before they were successful – 11 times, 11 companies they’ve screwed up on before they made millions! Okay, then Brian Tracy asked, “Do you think it’s because they all got lucky on the eleventh time?” Do you think Einstein got lucky on the whatever, 3000th time he tried to invent the light bulb? No! What happens is you try one thing and it doesn’t work, people don’t respond, so you try something else, and try something else. Eventually, you’ve tried everything that doesn’t work. Eventually, the next thing has got to work. Eventually, you’ve figured out all the ways that people are not going to buy and one of these times, you’re going to hit one that people do buy. The difference between me and the person listening to this who is not having success right now is not publishing enough. People are like, “Russell, you put out so much stuff.” Guess why? Half of my stuff flops, okay? I’m not sure which half is going to flop until I put it out there, so I got to keep putting it out there and keep putting it out there, and keep putting it out there. When they respond to something, and you say, “Boom, this is the winner,” then you keep ringing that bell and keep pushing and keep pushing it. For example, when we launched Click Funnels the first time, guess what? It was a flop. I hate to admit it, it was a complete flop. We launched it, we did a big huge launch with prizes, and it was a flop. Nobody bought it or very few people bought it. For me, I felt the product was still good but I had to figure out something else so we tried another thing and tried another thing. I probably rewrote the sales letter, I don’t know, 10, 12, 15 times and none of those things works. I finally was so depressed I was going to give up and Mike Filsaime called me and said, “Hey, I need you to speak at my event about Click Funnels.” I’m like, “Dude, nobody is buying this thing.” But he’s like, “You got to figure it out and you got to sell a $1000 version of it.” I created a new webinar pitch. We called it Funnel Hacks, launched it at the event, and the rest is history. Since then, we’ve sold over 3000 copies at $1000 apiece. That’s $3 million right there in the last six months. Then on top of that, we’ve used at that as a tool to add over $4000 active customers to pay $97 a month so it works. But guess what? It didn’t work the first time or the second, or the third, or the fourth, or the fifth, or the sixth, okay? You guys got to be comfortable with publishing. This is your education. The first, second, third, fourth, fifth funnel that you guys do, just plan on it not working and be okay with that. Quit complaining. It’s so funny, in every other business in the world, people understand that hey, you got to spend time, effort, and money. My friend is a chiropractor. He had to go to 10 years of school. Then he had to go get a SBA loan to build his office. Then he had to go get clients. Five years later, he’s profitable. Somehow, for some reason, we think that the laws of business don’t function online. There’s too many people out there teaching get rich overnight, get rich quick, all that stuff and you can, and people do but it usually comes with a lot of effort, a lot of work, a lot of you cutting your teeth trying thing after thing until you find out boom, that’s what works. When I got started, it was 18 months before I made my first dollar online – 18 months! I don’t even know what I was doing for 18 months but I was trying, spinning my wheels before I realized how to actually sell things. Obviously the coaching, programs, tools, and everything we’re giving you, my goal is to shortcut that success. That’s why we teach the Funnel Hacking concepts. You find someone who has already failed 1000 times. You look what they’ve gotten and you model it from there. Typically, if you do that, you’re going to be starting at a better spot. You’re going to be starting about where they left off. Hopefully, you’re going to cut out tons of the trial and error but even with that, you got to understand that it’s okay if your first thing or your second thing, or your third thing doesn’t work. You are creating a business. You are trying to attract people. You’re seeing what people respond to, and when you figure out what they respond to, then you ramp it up and scale it. One of the guys in our coaching group we’re working on is kind of in the survival market. He’s done three, four, or five versions and has this ad that just works like crazy but the different landing pages he’s got just haven’t been working. He’s tried two or three or four. I actually created one for him. We have a couple versions. So far, none of these things are working but he’s getting traffic. Things are happening. He just hasn’t quite figured out what’s that thing that these guys are going to respond to. As soon as he figures that thing out, boom, it’s game over for him. You got to try. You got to be patient with it. You can’t complain and whine because that’s how this game is played. Anyway, that’s my rant for today. I hope that for those of you guys who are publishing stuff, it inspired you to know you’re on the right track. For those of you who have failed, I hope it inspires you to know that I fail all the time. For those of you guys who are getting started and you’re frustrated because you’re not making yet, I hope that paints a clear path of what to expect and how to get there. The last thing I want to mention before I jump into the office here is, is it worth it? Is it worth it to fail five, six, seven, eight, nine, ten times before you smash one out of the park? Yes, it is because one of these things that goes right, one of these things that connects with your audience, the right way when they respond they want to buy, you can make money in a month, two month period of time than most people make in a lifetime. It’s worth it but you got to understand that it doesn’t always happen first try. You got to become okay with that and go on the second try and third try. Just keep doing this because you will keep learning and find out what people respond to. Eventually, you’re going to hit a grand slam. It happens all the time to those who don’t quit after the first failure or the second, who keep going because they’ve got faith. They’ve got a vision. They’ve seen that it works for other people. They’ve seen that man, this guy named Russell, it works for him. This guy over here, this girl over here, if it works for other people, it can work for me. I just got to figure out what my audience responds to and create exactly what they want. If I do that, like I said, you can make more in a month than most people make in a lifetime. It’s definitely worth it. Don’t get frustrated. Stay the course. Have fun with it. This is your education period. This is your time to learn and to grow and to have fun with it. If you do that, I promise you guys it will be worth it. It’s worth it in the long run. All right, I’m at the office. Today I’m going to have some fun. I got a lot of fun things I’m publishing and see what people will respond to, see what gets them to part with their hard earned money. I’ll find out. If it works, we’ll scale it. If not, we’ll check out something new tomorrow. Appreciate you guys, hope you have an awesome day and we’ll talk soon.

  Ed Dale is undoubtedly Australia's most well-known online marketer and founder of the 30 day challenge where he has taught over 300,000 people how to make their first dollar online since 2005. He is also one of my mentors and the reason that WP Elevation exists in the first place. I am very proud to bring Ed and his knowledge and passion to our listeners. This is more than a podcast; this is in Ed Dale Masterclass. The post Episode #60 Ed Dale appeared first on WP Elevation.

This week, Dom talks to Joanna Weibe of Copyhackers about their latest eBook, The Startup Guide to Differentiation. They discuss why differentiating yourself or your business from your competition is important, and some quick tips to get you started. Dom is also starting a 7 Day Challenge to create a Digital Magazine using Ed Dale's MagCast platform. You can follow along here: http://www.preneurmarketing.com You can find out more about Ed's Digital Publishing Blueprint here: http://www.preneurmarketing.com/magcast -= Links =- - Online: http://copyhackers.com - The Copyhackers Site - Books: The Startup Guide to Differentiation - The new book from Copyhackers Nudge - Richard Thaler You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes: All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode. -= Win Stuff! =- We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia.tv Web Site.

In a special edition, Pete talks to Ed Dale about Venue Theory, and why you should be aware of this if you are trying to reach your customers with your marketing messages and information products. They also talk about Ed's MagCast Publishing Platform. Ed is currently opening access to his Digital Magazine Publishing platform, MagCast, to the public. To find out more, take a look here: http://www.preneurmarketing.com/magcast -= Links =- - Books: How Music Works - David Byrne You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes: All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode. -= Win Stuff! =- We are now regularly receiving copies of books from the authors we feature (and other goodies) to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia.tv Web Site.

This week, Pete talks to James Altucher, author of Choose Yourself. James talks about his very varied history, and how that helped him realise why it's important to look after yourself in order to be able to look after your business. Pete also mentions Venue Theory, which is discussed in more detail in this video from Ed Dale: http://www.preneurmarketing.com/VenueTheoryVideo -= Links =- - Books: Choose Yourself - James Altucher How Music Works - David Byrne Born Standing Up - Steve Martin's Autobiography You can try out a lot of these books in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes: All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode. -= Win Stuff! =- We are now regularly receiving copies of books from the authors we feature (and other goodies) to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! -=- For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia.tv Web Site.

You've heard the #1 reason you succeed or fail in real estate is “Location, Location, Location,” but what is the #1 reason when you're online…? ---Transcript--- Good morning, everyone. This is Russell Brunson again, from the DotComSecrets.com “Marketing in Your Car” podcast. For me, the weekend just ended. I hope everyone had a great weekend. I'm rebounding from winter today, and I'm actually wearing shorts to work, so I'm excited. I want to talk about something that's on my mind a lot. We had Easter break this weekend, so my family and I went down to where my wife's parents live. It's interesting. We live in Boise, Idaho, which isn't a huge town, but it's a good-sized town. We drove down two and a half hours to a city called Burley, which is where my wife's family is from. It's a lot smaller town, and from there we drove out to a smaller city called Alpine, which has about five hundred people. From there we drove out to this city called Almo, which I think has about eight people in the whole city, and that's not really exaggerating all that much – literally eight people. I had some interesting thoughts along the way. First off, we were driving down to Burley, and on the side of the freeway, there's this hill. I've seen this every time we drive by it, and I've always wondered what it is. It's this huge hill, strangely huge, and it looks like something that just popped up out in the middle of nowhere. They have these two huge waterslides coming off of one side, and a zip line that comes off the other side. It's on the side of the freeway, out in the middle of nowhere. There's no city within fifteen miles of there – it's just this random, weird thing. I keep thinking, “What is that?” I always want to stop and go water-sliding down it, but you've never see anyone there. It's just this random thing. That was the first thing we saw, and then we went out to Almo, which again, is this little podunk city, literally, with a population of eight or nine. We're driving out there, and all of the sudden, there's this huge hotel. That's where we stayed. We called every night for an entire week before someone answered the phone. We were driving down there, literally, and someone finally answered the phone, and they go, “Oh yeah, we've got tons of rooms. Come stay.” We go and stay at this place. We're the only people staying there. There's nobody else. It's just interesting. My brother-in-law was down there with us. We were hanging out with him. His family owns one of the local banks, and he told me that both of those projects – the big huge hill on the side of the road – that the people had come in and tried to finance with them. They turned them down, because they said, “Look, nobody is going to go to a random water slide on the side of the freeway where there're no exits close by [laughs]. There's no city.” They turned the guy down. The guy was all excited. He was so passionate. He knew it would be huge, so he went and borrowed money from his friends and family, built this huge waterslide thing, and apparently it went bankrupt because nobody could even get to it. Literally, there's not an exit close by. I don't know how you'd even get to it. The other one was this little hotel in the middle of the desert that the bank actually did finance. There're probably twenty rooms or so. There're more rooms in this hotel than there are people in the city, and it's not like there's a tourist spot close. It got me really thinking about how so many times, we get passionate about an idea, and we think it's the greatest thing in the world, so we go and we dump all of this money and time and effort into something when there's nobody around. In the real estate days, they used to always say that the most important thing about real estate is “location, location, location.” I remember hearing that from my dad when I was a kid. Now obviously for this, these guys built a waterslide hill on the side of the freeway – horrible location. Nobody shows up. Bankrupt. These other guys found this little city with a population of eight and decided it would be a great spot for a hotel. The spent probably a million bucks building this hotel, and guess what? Nobody shows up. Location, location, location. So how does that relate to you guys? When we used to do our big high-end seminars – some of you guys probably came to them. We used to do seminars where we would charge between five and ten thousand dollars for people to come to our office in Boise. We'd spend three days working on their business, and I'd say half of the time, if not more, people would come to these businesses, that they weren't businesses – there was no market. One guy I remember vividly. I felt bad for the guy. He spent ten grand to come. I tried to talk him out of it, but he kept telling me, “I want to create a product to sell to Boy Scout leaders, because there're X amount of Boy Scout leaders across America, blah, blah, blah. Nobody else is tapping into this market,” and I said, “The reason no one taps into it is because there's not a market there. Boy Scout leaders usually aren't really getting paid for that. They're volunteers. They're not going to spend their own hard-earned money to go and buy more stuff to learn how to become a better Scout Master, unfortunately. I wish they would, but they just don't. It doesn't really go hand-in-hand.” The way I look at this is, in the real estate world, its location, location, location. In our world, it's, “You've got to find a hot market ahead of time.” I luckily learned this lesson early on when I bought a product from Frank Kern and Ed Dale called “The Underachiever Method”. In fact, two years ago I bought that whole company, and I bought that brand from them because I was so passionate about it. I still am. We're going to be publishing it as a book and a bunch of other really cool stuff here in the near future. One of the core things they taught in The Underachievers Method was that there're basically three steps. Step number one is to find a hot market. Step number two is to ask them what they want. Step number three is to give it to them. So many of us go around and do it backwards, where we will have an idea for a product. We go and create the product. We spend time and energy and money and effort creating the product, and then we go and try to sell it, and ninety percent of the time, there's no market there. In my business, we've been really trying to reverse engineer it, and go the other way. Find the hot market first, find out what they want, and then create it. That's how we found our diabetic supplement. We went out there – and I don't know anything about diabetes. In fact, ours is a niche within diabetes. It's neuropathy. I don't know anything about neuropathy, but we were able to find out that there's a market there. People are buying stuff, and so we went, and we found out what they wanted. They wanted a natural supplement, and so, “Boom,” we created it. We did it the correct way. Find a hot market. Ask them what they want, and then give it to them, as opposed to what most of us do, which is have a product idea, create it, and then go try and shove it down people's throats. For people that are doing that, you're just like that dude on the side of the road with the huge waterslide, and nobody's around. It's important to sell stuff you're passionate about, but that's not the first step. The first step is to find that market. Find the group of rabid, hungry buyers first, and after you've found it, then, again, it's not like you go and create something. Find out what they want. Ask them questions. If you find that existing traffic stream, you can put up what we used to call fly catcher pages. We'd put up a little page, and say, “What's your number one question about this topic? What's the most important thing? What's the number one thing you're trying to do? The number one struggle with your diabetes?” or whatever it might be. You ask people that, and they let you know, and then you create the product. Just like in real estate, it's location, location, location. In Internet marketing world, it's find a hot market – the market, the market, the market. So I just want to encourage you guys that wherever you are in your path right now, if you haven't started yet, make sure that you're doing it the right way. Find the hot market first. If you already have a business, and you're trying to grow it, go out there and start looking for those markets. Go and find the place that there're already people at and set up shop there. Another thing – we were in Albion, and these guys were building this beautiful bed and breakfast, out in Albion, Idaho, population, again, three hundred or something like that. I was like, “Why? You've got to spend the same amount of money building a bed and breakfast in Albion as you would in Boise. Why wouldn't you build in Boise where people are actually at, and people are visiting and traveling to?” I think the only visitors to Albion each year are my wife and I, because we have family there, but most people aren't going to Albion. It's going to be very difficult to keep that bed and breakfast busy all year round, but for whatever reason, people fall so in love with the idea, they fall in love with the location, that they do crazy things that just don't make sense logically from a business standpoint. For you, I want you guys to be thinking logically. I don't want you to fall in love with a product. You can fall in love with a market, because you know that there's so much traffic, there's so much business, and so many people there, and if you do that, then you're going to be fine, but if you go about it the other way around, and you spend all of your effort building the most perfect product in the world and hope that there's a market later, you're going to be sorely disappointed when you find out that you've spend a lot of time and a lot of energy. That is my rant for today. I'm now at my office. I'm planning to have a really exciting day today, so I hope you guys enjoyed this and I hope that you got some value out of it, and we will talk to you guys all soon.

You’ve heard the #1 reason you succeed or fail in real estate is “Location, Location, Location,” but what is the #1 reason when you’re online…? ---Transcript--- Good morning, everyone. This is Russell Brunson again, from the DotComSecrets.com “Marketing in Your Car” podcast. For me, the weekend just ended. I hope everyone had a great weekend. I’m rebounding from winter today, and I’m actually wearing shorts to work, so I’m excited. I want to talk about something that’s on my mind a lot. We had Easter break this weekend, so my family and I went down to where my wife’s parents live. It’s interesting. We live in Boise, Idaho, which isn’t a huge town, but it’s a good-sized town. We drove down two and a half hours to a city called Burley, which is where my wife’s family is from. It’s a lot smaller town, and from there we drove out to a smaller city called Alpine, which has about five hundred people. From there we drove out to this city called Almo, which I think has about eight people in the whole city, and that’s not really exaggerating all that much – literally eight people. I had some interesting thoughts along the way. First off, we were driving down to Burley, and on the side of the freeway, there’s this hill. I’ve seen this every time we drive by it, and I’ve always wondered what it is. It’s this huge hill, strangely huge, and it looks like something that just popped up out in the middle of nowhere. They have these two huge waterslides coming off of one side, and a zip line that comes off the other side. It’s on the side of the freeway, out in the middle of nowhere. There’s no city within fifteen miles of there – it’s just this random, weird thing. I keep thinking, “What is that?” I always want to stop and go water-sliding down it, but you’ve never see anyone there. It’s just this random thing. That was the first thing we saw, and then we went out to Almo, which again, is this little podunk city, literally, with a population of eight or nine. We’re driving out there, and all of the sudden, there’s this huge hotel. That’s where we stayed. We called every night for an entire week before someone answered the phone. We were driving down there, literally, and someone finally answered the phone, and they go, “Oh yeah, we’ve got tons of rooms. Come stay.” We go and stay at this place. We’re the only people staying there. There’s nobody else. It’s just interesting. My brother-in-law was down there with us. We were hanging out with him. His family owns one of the local banks, and he told me that both of those projects – the big huge hill on the side of the road – that the people had come in and tried to finance with them. They turned them down, because they said, “Look, nobody is going to go to a random water slide on the side of the freeway where there’re no exits close by [laughs]. There’s no city.” They turned the guy down. The guy was all excited. He was so passionate. He knew it would be huge, so he went and borrowed money from his friends and family, built this huge waterslide thing, and apparently it went bankrupt because nobody could even get to it. Literally, there’s not an exit close by. I don’t know how you’d even get to it. The other one was this little hotel in the middle of the desert that the bank actually did finance. There’re probably twenty rooms or so. There’re more rooms in this hotel than there are people in the city, and it’s not like there’s a tourist spot close. It got me really thinking about how so many times, we get passionate about an idea, and we think it’s the greatest thing in the world, so we go and we dump all of this money and time and effort into something when there’s nobody around. In the real estate days, they used to always say that the most important thing about real estate is “location, location, location.” I remember hearing that from my dad when I was a kid. Now obviously for this, these guys built a waterslide hill on the side of the freeway – horrible location. Nobody shows up. Bankrupt. These other guys found this little city with a population of eight and decided it would be a great spot for a hotel. The spent probably a million bucks building this hotel, and guess what? Nobody shows up. Location, location, location. So how does that relate to you guys? When we used to do our big high-end seminars – some of you guys probably came to them. We used to do seminars where we would charge between five and ten thousand dollars for people to come to our office in Boise. We’d spend three days working on their business, and I’d say half of the time, if not more, people would come to these businesses, that they weren’t businesses – there was no market. One guy I remember vividly. I felt bad for the guy. He spent ten grand to come. I tried to talk him out of it, but he kept telling me, “I want to create a product to sell to Boy Scout leaders, because there’re X amount of Boy Scout leaders across America, blah, blah, blah. Nobody else is tapping into this market,” and I said, “The reason no one taps into it is because there’s not a market there. Boy Scout leaders usually aren’t really getting paid for that. They’re volunteers. They’re not going to spend their own hard-earned money to go and buy more stuff to learn how to become a better Scout Master, unfortunately. I wish they would, but they just don’t. It doesn’t really go hand-in-hand.” The way I look at this is, in the real estate world, its location, location, location. In our world, it’s, “You’ve got to find a hot market ahead of time.” I luckily learned this lesson early on when I bought a product from Frank Kern and Ed Dale called “The Underachiever Method”. In fact, two years ago I bought that whole company, and I bought that brand from them because I was so passionate about it. I still am. We’re going to be publishing it as a book and a bunch of other really cool stuff here in the near future. One of the core things they taught in The Underachievers Method was that there’re basically three steps. Step number one is to find a hot market. Step number two is to ask them what they want. Step number three is to give it to them. So many of us go around and do it backwards, where we will have an idea for a product. We go and create the product. We spend time and energy and money and effort creating the product, and then we go and try to sell it, and ninety percent of the time, there’s no market there. In my business, we’ve been really trying to reverse engineer it, and go the other way. Find the hot market first, find out what they want, and then create it. That’s how we found our diabetic supplement. We went out there – and I don’t know anything about diabetes. In fact, ours is a niche within diabetes. It’s neuropathy. I don’t know anything about neuropathy, but we were able to find out that there’s a market there. People are buying stuff, and so we went, and we found out what they wanted. They wanted a natural supplement, and so, “Boom,” we created it. We did it the correct way. Find a hot market. Ask them what they want, and then give it to them, as opposed to what most of us do, which is have a product idea, create it, and then go try and shove it down people’s throats. For people that are doing that, you’re just like that dude on the side of the road with the huge waterslide, and nobody’s around. It’s important to sell stuff you’re passionate about, but that’s not the first step. The first step is to find that market. Find the group of rabid, hungry buyers first, and after you’ve found it, then, again, it’s not like you go and create something. Find out what they want. Ask them questions. If you find that existing traffic stream, you can put up what we used to call fly catcher pages. We’d put up a little page, and say, “What’s your number one question about this topic? What’s the most important thing? What’s the number one thing you’re trying to do? The number one struggle with your diabetes?” or whatever it might be. You ask people that, and they let you know, and then you create the product. Just like in real estate, it’s location, location, location. In Internet marketing world, it’s find a hot market – the market, the market, the market. So I just want to encourage you guys that wherever you are in your path right now, if you haven’t started yet, make sure that you’re doing it the right way. Find the hot market first. If you already have a business, and you’re trying to grow it, go out there and start looking for those markets. Go and find the place that there’re already people at and set up shop there. Another thing – we were in Albion, and these guys were building this beautiful bed and breakfast, out in Albion, Idaho, population, again, three hundred or something like that. I was like, “Why? You’ve got to spend the same amount of money building a bed and breakfast in Albion as you would in Boise. Why wouldn’t you build in Boise where people are actually at, and people are visiting and traveling to?” I think the only visitors to Albion each year are my wife and I, because we have family there, but most people aren’t going to Albion. It’s going to be very difficult to keep that bed and breakfast busy all year round, but for whatever reason, people fall so in love with the idea, they fall in love with the location, that they do crazy things that just don’t make sense logically from a business standpoint. For you, I want you guys to be thinking logically. I don’t want you to fall in love with a product. You can fall in love with a market, because you know that there’s so much traffic, there’s so much business, and so many people there, and if you do that, then you’re going to be fine, but if you go about it the other way around, and you spend all of your effort building the most perfect product in the world and hope that there’s a market later, you’re going to be sorely disappointed when you find out that you’ve spend a lot of time and a lot of energy. That is my rant for today. I’m now at my office. I’m planning to have a really exciting day today, so I hope you guys enjoyed this and I hope that you got some value out of it, and we will talk to you guys all soon.

It was fantastic to finally have a chat with Caroline & Davina about their popular blog http://usefulgraphicdesigntutorials.com/.  We chatted about many things pertinent to their tutorial site, including their online mentors, tutorials, subscribers and YouTube.  We also discussed product creation, namely Caroline’s divine new eBook Impact with Images (go see here for more details http://usefulgraphicdesigntutorials.com/offers/images-on-pinterest/) and what Davina’s plans are to publish her own eBook in the near future too! Visit the girls at their tutorial site http://usefulgraphicdesigntutorials.com/ and here’s a link to Caroline’s popular Facebook Page too http://www.facebook.com/UsefulGraphicDesignTutorials. And you can find more of these kind of interviews here http://www.bloggerinterviewspodcast.com/ And you can subscribe to this podcast via iTunes or on the blog http://www.bloggerinterviewspodcast.com/ Don’t forget to leave us a review on iTunes, it does wonders for our SEO! MENU Intro 2.15 ClickNewz.com 3.35 The inspiration for UsefulGraphicDesignTutorials.com 5.40 Their online mentors 6.25 Their online strategy 7.30 Their first eBook Launch! 10.00 Setting up their affiliate management plan 10.35 Their target demographic 13.30 Davina’s new eBook (on the Kindle market) 14.05 Future plans for selling their tutorials 15.00 How they find working in a partnership 16.10 Google docs, Dropbox & Google Hangouts 17.45 Sharing screens with Skype & Google Hangouts 19.75 Future plans for a forum 20.50 Subscribers and their list building strategy 22.35 Ed Dale, mentor and motivator to the girls, the 30 Day Challenge 25.20 Aweber and Autoresponders 26.00 Google Analytics and YouTube Metrics (and monetising them) 27.20 An example of them using their analytics (and surveys) to change their strategy 29.50 PLR – what’s that? 30.30 Guest Posting, how, when and why 32.50 Syndicating their blog posts 35.30 Future webinar training plans 36.20 Their successful YouTube strategy

What Ed learned from being friends with the great Gary Halbert How Ed started the “30 Day Challenge” process and how it can help anyone make their first dollar online Why “process” is a key element to success A critical question you should ask yourself if you want to take your business to the next level Ed shares the new technology opportunities you have

It's finally time for Pete's Ironman Triathlon race this week. But before he undertakes that challenge he talks to Dom about Zero Based Thinking, and how it can help in many different areas of business and life in general. -= Links =- - Online Resources: http://7levers.com/ - Register your interest for the next 7 Levers Mastermind Group http://www.7LeversCalculator.com - Don't forget the awesome online tool to help you see the effect of improving your figures for each of the 7 Levers of Business. Created by Preneurcast listener Lee Turner (@leeturner) http://flippa.com - Flippa - the Web Site buying and Selling Marketplace http://preneurmedia.tv/hostgator - Get your domains set up with hosting and get a site put on them http://preneurmedia.tv/dominiche - Ed Dale's latest course on Buying and Selling Web Sites http://www.noblesamurai.com/blog/ - Pete and Dave's free Outsourcing training is available on the Noble Samurai Blog -=- For more information about Pete and Dom, visit us online at www.preneurmedia.tv or drop us a line at: preneurcast@preneurgroup.com

This week, Pete chats with Ed Dale, Internet Marketing Impresario, about their mutual 'bromances' with running, chocolate and John Meyer, and they discuss John's lecture at Berklee and the idea of focussing on developing an idea before you promote it. Links: Recording of John Mayer's 2008 Lecture at Berklee on the Thirty Day Challenge Site A Review of John Meyer's 2011 Lecture at Berklee Audio from John Meyer's 2011 Lecture at Berklee PodcastsWithEd.com - Ed Dale's Podcast Site (cunningly named!) Books: Improv Wisdom - Patricia Ryan Madison Evil Plans - Kevin MacLeod -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you're enjoying this podcast, please leave a comment and a rating on the iTunes Store.

Pete Williams talks to Dom Goucher about his recent panel appearance at Anthill Magazine's Entrepreneurs dinner, and about "The Marketing Symphony", the subject of Pete's book project with Ed Dale and Robert Somerville of The Challenge. Books Mentioned: The E-Myth Revisited - Michael E. Gerber Other links: Challenge.co - The Challenge -=- For more information, visit us online at www.preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com

The big news is that Timbo reveals to Lukeee (live on air) that he's found another lover. What's most surprising is Lukeee's reaction. On less important issues of small business marketing we interview Guro Bob (Robert Somerville) who, with Ed Dale, put together one of the best free programs on the internet for discovering everything there is to know about marketing online. The program is called The Challenge and as the tagline says ... There's no charge for awesomeness! In a nutshell, what Guru Bob has put together" will help ANYONE, even a beginner, learn about Internet Marketing and get started building a profitable online business even if you have no time, no money or haven't got a clue how to get started on the Internet." Sweet! But wait, there is so much more - Timbo shares a funny Twitter marketing story relating to Jetstar; we talk about the marriage of Yellow Pages with Google Adwords; we share an idea or two about HOW TO information and we ask the tough question about the weakest link in your business. Duration: 37 minutes Small Business Big Marketing - Links & Resources The Challenge -The 'how to' of Internet marketing. Flying Solo - Check out their very useful Marketing forum. Google hops in to bed with Yellow Pages - Is this a marriage made in Heaven or Hell? Weakest link blog post - What do you think? The Small Business Big Marketing Academy - 8 Marketing HOW TOs penned by Lukeee and Timbo delivered fresh monthly for just $67. The Small Business Big Marketing Spotlight - Get some 'tough marketing love' directly from us...where we focus 100% on your business. And if you haven't got it already, then here's the link to the best HOW TO video on setting up and optimizing your Google Places account ever! The post #42 How to build a profitable online business. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.