Serve First, Sell Later Marketing

Send us a textIn a world full of noise, facts don't build trust – feelings do.  In this powerful episode, Sylvia Garibaldi breaks down how professionals can cut through the clutter by creating emotional resonance in their marketing. She reveals how small, authentic cues — what she calls “soft authority signals” — quietly build credibility and turn browsers into buyers.  You'll learn how to move your messaging from “here's what I do” to “here's how you'll feel after working with me.”  Whether you're struggling to connect with your audience or just want to bring more calm confidence into your communication, this episode is packed with real, actionable strategies!In this episode you will learn:02:30 Why emotional connection is your #1 marketing asset03:40 How to build trust through calm and clarity08:42 The most common marketing mistakes (and how to avoid them)14:05 How to write your “emotional outcome statement”16:56 What soft authority signals are (and how to use them without shouting)Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#61 Is Your Marketing Pushing Clients Away?#54 The Credentials Trap and Why Marketing Wins#50 Empathy's Role in Marketing From Client Care to Brand Building   #16 Expert Ways to Build Your Client's TrustRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! I invite you to join my free workshop: Clients Come Calling: Marketing That Puts You In Demand. Happening on June 25th 11:00 am EST. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textWhat if 80% of your new clients were coming from just 20% of your marketing efforts?  In this insightful episode of the "Serve First, Sell Later Marketing Podcast," host Sylvia Garibaldi shares a shortcut to marketing clarity.  She dives into the art of mastering marketing for legal, mediation and divorce practices using the transformative power of the 80-20 rule. Learn how to identify and leverage the most impactful marketing activities that drive the majority of new clients to your practice. With practical advice and a 30-day action plan, this episode guides you in reclaiming valuable time, reducing stress, and ensuring consistent growth for your practice!In this episode you will learn:[05:15] Applying the 80-20 Rule for Your Practice[11:30] Pinpointing Your Most Valuable Sources of Client Acquisition[18:45] Maximizing High-Impact Marketing Activities That Brings In Clients[25:00] Nurturing Referral Relationships and Client Testimonials[31:20] Leveraging Automation and Delegation Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#27 Why Referrals Don't Easily Convert Anymore (And What To Do About It) #23 Work Smarter, Not Harder #18 How To Fill Your Prospecting Pipeline #13 Marketing Marathon: Strategies for Professional Practices Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode, host Sylvia Garibaldi dives into the reality that busy seasons don't last forever—and why your current workload isn't a guarantee for tomorrow. She shares relatable examples of professionals facing sudden slowdowns and lays out clear, practical strategies to future-proof your practice. You'll learn monthly habits to maintain visibility, nurture your referral network, and bring in new clients—even when your schedule is packed. Whether you're riding a high or in a dry spell, this episode will help you stay visible, resilient, and in demand!In this episode, you'll learn:01:59 Real-life scenarios when work dries up04:03 Why even experienced professionals face slowdowns06:29 Three monthly habits to keep your pipeline healthy09:37 Content ideas for staying visible and connected10:33 Micro tasks to maintain momentum during busy times12:16 Building a strong, diversified referral networkResources: Feeling stuck about how to grow your practice, book a free strategy call here.#26 Don't Let Your Fortune Slip Away: Mastering the Art of Follow-Up #21 Visibility Matters: Strategies to Stand Out #20 What Not To Do When Building Referral Partnerships #18 How To Fill Your Prospecting PipelineRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn Episode 74, host Sylvia Garibaldi shares practical strategies to help busy legal and mediation professionals reclaim their time and consistently market their practices without sacrificing evenings or weekends. Sylvia introduces the power of batching and automation as secret weapons for streamlining marketing efforts. She explains how to group tasks efficiently, automate repetitive work, and implement a simple weekly marketing workflow that fits into even the busiest schedule. By the end of the episode, listeners will walk away with actionable tips to stay visible, build trust, and grow their practice — all while avoiding burnout!In this episode, you'll learn:02:12 What batching is and why it's a game changer07:49 Social media automation tools and examples09:17 Automating your email marketing and lead magnets11:48 Building a simple weekly marketing workflow12:21 Planning your marketing weekResources:Feeling stuck about how to grow your practice, book a free strategy call here.#46 Achieve More With Less: How to Boost Professional Productivity#30 Boost Your Summer Productivity  #23 Work Smarter, Not Harder#13 Marketing Marathon: Strategies for Professional Practices  Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn Episode 73, host Sylvia Garibaldi dives into the true heart of building a thriving professional practice: authentic relationships. She explains what rainmakers do differently and why deep, human connection is no longer optional but essential for lawyers, mediators, and professionals who want to stand out, get consistent referrals, and become trusted leaders in their fields. Sylvia shares what authenticity really looks like in action, why surface-level networking falls flat, and offers five practical, relationship-building strategies you can start using right away. If you want to become a true rainmaker—not by being flashy, but by being real—this episode is your guide.In this episode, you'll learn:01:11 Why being skilled is no longer enough to stand out03:27 What authenticity in business really means06:30 Five ways that rainmakers use to build deep, lasting relationships09:17 How becoming a connector creates more opportunities09:54 Why honesty and integrity build trust11:33 How trust turns into referrals and builds reputation12:22 The ripple effect of strong connectionsResources:Feeling stuck about how to grow your practice, book a free strategy call here.#62 Attract Clients: The "Serve First" Secret#50 Empathy's Role in Marketing From Client Care to Brand Building#26 Don't Let Your Fortune Slip Away: Mastering the Art of Follow-Up#16 Expert Ways to Build Your Client's Trust    Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn today's episode, Sylvia Garibaldi tackles one of the biggest challenges for legal, mediation, and divorce professionals — how to differentiate yourself in an oversaturated market. With so many professionals offering similar services, standing out is no longer optional — it's essential. Sylvia walks you through the same step-by-step process she uses with her clients to help them identify their unique value, communicate it clearly, and attract their ideal clients. From discovering your superpower and niche to building your personal brand and leveraging technology, this episode is packed with practical advice you can implement right away.In this episode, you'll learn:(00:05) Why it's more important than ever to stand out in a saturated market(04:15) How to identify your superpower by listening to what clients appreciate most(06:27) Personal branding 101(08:42)The importance of building real relationships(11:17) The four parts of a strong UVP. Appeal, exclusivity, credibility, and clarity — with actionable examples Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#21 Visibility Matters: Strategies to Stand Out#17 How Successful Professionals Build A Loyal Community#14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding   Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this insightful episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi unpacks one of the most overlooked truths in modern professional marketing: trust isn't just a nice-to-have—it's the actual currency that drives results. Whether you're a lawyer, mediator, or workplace conflict specialist, your clients are not just looking for credentials or clever messaging—they're scanning for emotional safety.  Discover how trust has quietly replaced urgency, speed, and even strategy as the most powerful differentiator in your business. This episode is a must-listen for anyone looking to elevate their practice and engage in deeper, more meaningful client interactions.In this episode, you'll learn:Building Trust in Conflict Resolution (02:30)Techniques for Emotional Engagement (16:01)Building Trust Through Calm Marketing (18:31)Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#69 Never Go Dark: The Strategy That Outlasts Crisis and Uncertainty #50 Empathy's Role in Marketing From Client Care to Brand Building #41 How To Ensure That Your Consultations Convert Into New Clients #16 Expert Ways to Build Your Client's Trust Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi shares so many golden nuggets about the power of LinkedIn and how to get booked as a speaker (that most people don't know about)!  She walks you through steps to turn your LinkedIn profile into high-converting speaker portfolios. She covers the importance of a well-crafted headline, compelling summary, and a dynamic 'Featured' section. Sylvia also discusses creating engaging content to build relationships with event organizers, leveraging social proof, and maintaining consistent visibility. This episode is packed with powerful strategies to help professionals become more visible, credible, and ultimately get booked for speaking engagements.  Definitely a must-listen episode! In this episode, you'll learn:01:26 The Power of LinkedIn for Speakers03:07 Crafting a High-Converting LinkedIn Profile16:36 Building Relationships with Event Organizers24:46 Leveraging Social Proof30:24 Consistency and Systems for Success Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#7 Beyond Webinars: Secrets To Take Your Online Events from Ordinary to Extraordinary#8 How to Use Virtual Stages To Bring In New Clients   #13 Marketing Marathon: Strategies for Professional Practices#31 How To Turn Your LinkedIn Company Page Into A Client Magnet#63 Build Authority and Attract Clients with ConfidenceRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn episode 69 of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi emphasizes the importance of maintaining visibility in uncertain times. She discusses how and why consistent marketing strategies are crucial for professionals in high-trust industries like law, mediation, and divorce. Sylvia explains that in times of volatility, clients become more selective and are more likely to trust those who remain consistently active and visible. She outlines four core marketing strategies— that you can never pause, especially in times of chaos and crisis.In this episode, you'll learn:00:46 The Importance of Resilience in Uncertain Times02:24 The Risks of Going Silent05:55 Core Marketing Strategies to Maintain Visibility11:12 The Three Cs of Visibility15:33 Mindset Shift: Embracing Uncertainty Resources:Feeling stuck about how to grow your practice, book a free strategy call here. #13 Marketing Marathon: Strategies for Professional Practices#18 How To Fill Your Prospecting Pipeline#22 How To Skyrocket Visibility In Your Niche with Lili Vasileff   #31 How To Turn Your LinkedIn Company Page Into A Client Magnet#63 Build Authority and Attract Clients with Confidence  Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode, Sylvia Garibaldi, Founder and CEO discusses why marketing strategies that work for some professionals might fail for others. She introduces the concept of 'strategy influencers,' detailing eight key factors that influence the success of any marketing plan. By understanding these influencers, professionals can align their strategies to fit their unique brands and needs, resulting in more effective and sustainable marketing efforts.  Don't miss this episode!In this episode, you'll learn:01:52 Why Marketing Strategies Fail03:42 The Eight Hidden Factors of Marketing Success06:33 Diving into the Eight Influencers13:18 Aligning Your Marketing Strategy20:05 Action Steps and Conclusion Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#11 What They Don't Teach You In School About Client Attraction and Retention#12 How To Create Your Messaging That Gets Attention#21 Visibility Matters: Strategies to Stand Out#40 What Most People Aren't Telling You About Growing A Practice #44 Top Social Media Mistakes Professionals Make (And How to Fix Them)Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for More Clients, Less Work: The 2025 Growth Blueprint for Professionals free workshop. Happening on April 2nd. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this no-fluff episode of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi uncovers what the top 1% of legal, mediation, and divorce pros are doing behind the scenes to stay ahead while everyone else is stuck. If you've ever hit a plateau and wondered, “Is this it?” — this is your wake-up call. Sylvia drops the mindset shifts, power habits, and resilience tactics that high-performers quietly use to break through blocks and keep winning. It's not about doing more — it's about thinking differently. If you're ready to turn pressure into momentum and reclaim your edge, hit play now!In this episode we discuss: 01:26 - How to break free from feeling stuck and level up your professional growth.02:58 - The importance of a growth mindset and how top performers reframe challenges.05:24 - Actively seeking feedback as a way to improve and grow.09:43 - The power of visualization and mental preparation for overcoming challenges.11:37 - Mental resilience: the ability to stay calm and recover from setbacks.16:01 - Recap of key tools and mindset shifts to keep growing and evolving. Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#10 The Secrets of High Achieving Professionals That Make A Difference#15 Secrets to Conquering Self-Doubt and Productivity with Gary Miles#40 What Most People Aren't Telling You About Growing A Practice  Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for More Clients, Less Work: The 2025 Growth Blueprint for Professionals free workshop. Happening on April 2nd. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn episode 66 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi discusses the detrimental effects of the shiny object syndrome on marketing strategies. Sylvia emphasizes the importance of consistency and presents actionable steps to avoid distractions, including setting clear goals, building a content calendar, and conducting regular marketing audits. Listeners are encouraged to focus on what works, resist the temptation to chase every new trend, and invest in long-term strategies that align with their strengths and attract high-quality clients.  This is a must-listen! In this episode we discuss:02:21 Understanding Shiny Object Syndrome07:09 The Cost of Inconsistent Marketing13:30 Building a Consistent Marketing Strategy20:25 The Importance of Regular Marketing Audits Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#44 Top Social Media Mistakes Professionals Make (And How to Fix Them)  #21 Visibility Matters: Strategies to Stand Out#14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding #13 Marketing Marathon: Strategies for Professional PracticesRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textWhat if you could grow your professional practice without spending money on ads? In episode 65 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi shares a comprehensive, five-part framework for scaling professional practices organically, without reliance on paid ads.  You'll learn why ads aren't a sustainable strategy, how to generate consistent referrals, the power of PR and speaking engagements, and how to use content marketing to bring clients to you. In this episode we discuss:02:24 Debunking the Ad Dependency Myth04:49 Building Authority: The First Step09:09 Mastering Referrals and Word of Mouth15:02 Content Marketing Strategies19:07 Leveraging PR and Speaking Engagements21:35 Building a Strong Network and Community Presence Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#3 Unleashing the Giant: The Untapped Power of Referral Partnerships#8 How to Use Virtual Stages To Bring In New Clients#4 From Zero to Hero: Becoming a Micro-Celebrity Professional #21 Visibility Matters: Strategies to Stand Out #17 How Successful Professionals Build A Loyal Community Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode of the Serve First, Sell Later Marketing Podcast, founder and CEO Sylvia Garibaldi unveils game-changing strategies for professionals to exponentially grow their referral networks. Sylvia discusses the pitfalls of relying on a small number of referral partners and reveals methods to tap into entire communities of potential referrers. Tune in to learn how to convert referral plateaus into a steady stream of high-quality client inquiries. In this episode, we discuss:01:51 Understanding the Referral Plateau02:34 Scaling Your Referral Network05:28 Leveraging LinkedIn for Referrals06:36 Hosting Effective Webinars21:15 Strengthening Referral RelationshipsResources: Feeling stuck about how to grow your practice, book a free strategy call here.#3 Unleashing the Giant: The Untapped Power of Referral Partnerships#7 Beyond Webinars: Secrets To Take Your Online Events from Ordinary to Extraordinary#8 How to Use Virtual Stages To Bring In New Clients#20 What Not To Do When Building Referral Partnerships#27 Why Referrals Don't Easily Convert Anymore (And What To Do About It)Share this episode with a friend! If you enjoyed it, tag us on social media and let us know your favorite takeaway.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free workshop: The 2025 Growth Blueprint To Scale Your Practice With Less Effort. Happening on March 5th Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn episode 63 of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi discusses the importance of establishing authority in legal, mediation, and divorce professions. The episode emphasizes that authority is built through consistent, strategic actions and encourages professionals to start implementing these tactics to attract the right clients and grow their practice. Sign up for our free workshop: The 2025 Growth Blueprint To Scale Your Practice With Less Effort. Happening on March 5thIn this episode, we discuss:01:39 Understanding the Root Cause of Professional Challenges02:55 Developing a Niche to Stand Out04:22 Creating Valuable Content to Showcase Expertise06:25 Building Trust Through Transparency and Empathy09:45 The Power of Client Testimonials14:25 Building Relationships and Networking19:31 Hosting Educational Events to Showcase Expertise Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#42 3 Key Ways to Position Yourself as a Power Player#41 How To Ensure That Your Consultations Convert Into New Clients#16 Expert Ways to Build Your Client's Trust#8 How to Use Virtual Stages To Bring In New Clients#4 From Zero to Hero: Becoming a Micro-Celebrity Professional#3 Unleashing the Giant: The Untapped Power of Referral Partnerships      Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode, we dive into why marketing and selling professional services often feels uncomfortable, especially for legal, mediation and divorce professionals. Host Sylvia Garibaldi emphasizes how adopting a "Serve First" mindset can transform your practice. Learn practical strategies to build trust and attract the right clients.   This episode also includes actionable steps to help you grow your practice and make marketing feel more natural and enjoyable.In this episode, we discuss:(01:21) Why Selling Feels Hard(03:04) Mental Blocks and Common Pitfalls(05:56) Adopting a Service-First Mindset(12:30) Practical Strategies for Service-First Marketing(16:53) Overcoming Resistance to Marketing(22:22) Step-by-Step Action Plan Resources:#54 The Credentials Trap and Why Marketing Wins #37 Serve First, Sell Later: How Free Resources Can Transform Your Practice#28 Powerful Strategies To Help You Overcome Your Fear of Self-Promotion   #27 Why Referrals Don't Easily Convert Anymore (And What To Do About It) #17 How Successful Professionals Build A Loyal Community Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textShow Notes: Many professionals make a critical marketing mistake: they focus too much on their credentials and not enough on their clients' problems. In this episode, Sylvia Garibaldi breaks down why your marketing should center on the client's needs, not your resume. She shares practical steps to rewrite your messaging, audit your online presence, and strengthen referral relationships so that potential clients see you as the trusted guide they need.In this episode, we discuss:[00:00] Why Clients Do Not Care About Your Credentials[04:51] How to Reframe Your Marketing for Maximum Impact[07:51] Why Referral Partners Alone Will Not Sustain Your Business[08:31] The Importance of Building an Online Presence[11:24] How to Improve Your Digital Footprint[14:14] Two Simple Ways to Strengthen Your Referral NetworkResources:Feeling stuck about how to grow your practice, book a free strategy call here.#54 The Credentials Trap and Why Marketing Wins#49 The Hard Truth: Why Being the Best Isn't Enough#27 Why Referrals Don't Easily Convert Anymore (And What To Do About It)#18 How To Fill Your Prospecting Pipeline#12 How To Create Your Messaging That Gets Attention     Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi breaks down why having an online presence is critical for professionals. While referrals are great, they can be unpredictable. With 85% of potential clients searching online before reaching out, if you're not visible, you're losing business to competitors. Sylvia shares common roadblocks that hold professionals back and provides three key shifts to build a consistent and effective online presence without feeling salesy.In this episode, we discuss:Episode Chapters:00:00 Why online visibility matters in today's competitive market.03:49  Overcoming fear of sales, time constraints, and marketing overwhelm.06:33 How showing up online builds credibility before clients even contact you.08:49 Reframing mindset, building consistency, and starting small for success13:54 Simple steps to improve your online presence todayResources: Feeling stuck about how to grow your practice, book a free strategy call here.#49 The Hard Truth: Why Being the Best Isn't Enough#44 Top Social Media Mistakes Professionals Make (And How to Fix Them)#25 Two Key Approaches That Will Get You Noticed    #1 Online Visibility Made EasyRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi explores how professionals can transform satisfied clients into loyal advocates. By shifting from transactional interactions to relationship-driven strategies, Sylvia reveals actionable methods to retain clients, foster trust, and build a robust referral network. Packed with real-life examples and practical tips, this episode is a must-listen for professionals seeking to grow their practice authentically.Resources:Feeling stuck about how to grow your practice, book a free strategy call here.Sign up for a FREE 2 hour workshop on January 29th, 2025! #50 #26  #16  What You'll Learn:The Power of Client Retention: Discover why keeping clients is more cost-effective and impactful than constantly acquiring new ones.Turning Clients Into Advocates: Learn how to deliver ongoing value and create loyal supporters who promote your services.Creating Memorable Client Experiences: Uncover strategies to personalize interactions and build trust beyond the initial engagement.Maintaining Engagement Post-Case: Use workshops, webinars, and personalized follow-ups to keep clients connected long-term.Episode Breakdown:[0:00:00] Client Advocacy for Professionals: Why client retention is the foundation of practice growth and strategies to make it happen.[0:12:20] Turning Clients Into Advocates: Techniques for maintaining meaningful client relationships through consistent engagement.[0:21:47] Building Client Relationships for Success: Practical steps to show care and value post-case with personalized follow-ups.[0:33:53] Growing Client Relationships: Final thoughts onRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our FREE 2 hour workshop happening on January 29th, 2025! Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi explores the power of content repurposing for busy legal, mediation and divorce professionals. Discover how to elevate your practice by breathing new life into existing content, establishing yourself as a thought leader, and reaching a broader audience. Sylvia shares practical strategies and AI-driven tools to efficiently convert blog posts, presentations, and more into engaging formats like videos, podcasts, and social media posts, maximizing your content's reach and impact.  This episode is a powerhouse of practical tips that you can put into action immediately!Resources:Feeling stuck about how to grow your practice, book a free strategy call here.Sign up for a FREE 2 hour workshop on January 29th, 2025! #39 Smart Strategies to Repurpose Content and Boost Visibility #37 Serve First, Sell Later: How Free Resources Can Transform Your Practice  Key Takeaways:Content repurposing saves time while significantly amplifying your professional voice and impact.Transform existing materials by using AI tools to extend their reach.Tailor content to resonate with different audiences across various platforms to create an omnipresence.Episode Chapters:(0:04:26): Strategies to extend content reach and increase brand awareness, with a focus on presentations and webinars.(0:19:51): Tips for creating omnipresence on social media and tailoring messages for different audiences.(0:26:40): Content repurposing for success and personal growth.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our FREE 2 hour workshop happening on January 29th, 2025! Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode, host Sylvia Garibaldi dives into how professionals can successfully reinvent themselves. Sylvia shares practical tips and inspiring ideas to help listeners redefine their professional roles or add a new service, use their past experiences to their advantage, and confidently make career changes. Whether it's updating your online profiles or forming new partnerships, this episode offers everything you need to rebrand yourself!Resources:Feeling stuck about how to grow your practice, book a free strategy call here.Sign up for FREE 2 hour workshop on January 29th, 2025! #3 Unleashing the Giant: The Untapped Power of Referral Partnerships#6 Pivoting with Purpose: Your Toolkit for Successfully Transitioning Your Practice#7    #19 #18    Key Takeaways:Discover Your Core Mission: Leverage your past experiences to define your unique value and expertise in your new role.Understand Your Audience: Identify the specific needs and pain points of your target market to effectively connect with them.Update Your Online Presence: Ensure your website, social media, and professional directories reflect your new role and services.Episode Chapters:(0:00:00) Rebranding your Professional Services (0:15:58) Strategies for Transitioning Your Practice(0:29:05) Empower Your Transformation JourneyRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our FREE 2 hour workshop happening on January 29th, 2025! Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textJoin Sylvia Garibaldi in this episode as she delves into innovative marketing strategies tailored for professionals looking to revamp their practices in 2025. Discover how to create marketing resolutions for 2025 that are not only achievable but perfectly tailored to attract the clients you're meant to serve. Sylvia explores how showcasing your expertise and maintaining consistent visibility can be game-changers, ensuring that your practice thrives and that you focus on the cases that truly ignite your passion! Resources:Feeling stuck about how to grow your practice, book a free strategy call here.Sign up for our FREE 2 hour workshop happening on January 29th, 2025! #49 The Hard Truth: Why Being the Best Isn't Enough#24 What Most Professionals Know But Don't Want To Hear #14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding Key Takeaways:The importance of combining online and offline marketing efforts to build lasting client relationships.How consistent content creation can establish you as a thought leader and build trust.Effective local SEO tactics to enhance your online presence and attract local clients.Practical ways to engage with your community and foster trust through face-to-face interactions.Strategies for organizing your marketing efforts to avoid overwhelm and maintain consistent visibility.Episode Chapters:(0:00:00) - Effective Marketing Strategies for Professionals (0:04:19) - Building Trust Through Consistent Engagement(0:17:53) - Optimizing Local SEO for ProfessionalsRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our FREE 2 hour workshop happening on January 29th, 2025! Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode of the Serve First, Sell Later marketing podcast, host Sylvia Garibaldi reveals the secrets to cultivating a loyal client base through patient marketing. Discover how legal, mediation and divorce professionals can prioritize long-term relationships over quick wins by focusing on trust-based connections. Sylvia introduces the six foundational pillars of patient marketing, offering valuable strategies for maintaining visibility, building genuine relationships, and developing a steady client pipeline. Whether you're in family law, mediation, or estate planning, these actionable insights will transform your approach to professional growth and client relationships.Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#16 Expert Ways to Build Your Client's Trust  #21 Visibility Matters: Strategies to Stand Out #11 What They Don't Teach You In School About Client Attraction and Retention  Key Takeaways:  Understand the concept of patient marketing and its significance in growing a practice.Learn the importance of building trust-based relationships over seeking immediate results.Discover strategies for maintaining visibility during slower periods and collaborating with industry peers.Embrace the value-first approach by sharing educational resources and meaningful engagement.Recognize the power of consistency and small actions in building a reliable client pipeline and strong reputation. Episode Chapters:(0:00:00) - Building Trust Through Patient Marketing.(0:04:59) - Building Relationships Through Value-First Approach: Learn how to stand out by offering value without expecting immediate returns and the importance of consistent engagement.(0:17:23) - Building Trust and Reputation Through Consistency: Delve into effective strategies for developing a steady client pipeline.(0:28:27) - Taking Small Steps for Big Results: Discover the impact oRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this enlightening episode, host Sylvia Garibaldi dives into the common trap faced by legal, mediation and divorce professionals: the endless pursuit of certifications. Sylvia emphasizes the importance of shifting focus from accumulating credentials to implementing effective marketing strategies that attract clients. Through inspiring stories and actionable advice, learn how to build trust, increase visibility, and establish yourself as a leader in your niche without relying solely on additional qualifications.Resources mentioned:Feeling stuck about how to grow your practice, book a free strategy call here.#50 Empathy's Role in Marketing From Client Care to Brand Building#21 Visibility Matters: Strategies to Stand Out#28 Powerful Strategies To Help You Overcome Your Fear of Self-Promotion#42 3 Key Ways to Position Yourself as a Power Player Key Takeaways:Certifications alone won't grow your practice; marketing and relationship-building are key.Consistency in social media and marketing efforts builds trust and attracts clients.Authenticity and visibility are more important than a long list of credentials.Defining your target market is crucial for crafting messages that resonate. Episode Chapters:(0:00:00) - Breaking Free From the Certification Spiral (0:14:31) - The Power of Marketing Consistency Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this insightful episode, we sit down with Molly McGrath, a renowned expert in legal recruitment and founder of Hiring and Empowering Solutions. Molly shares her extensive knowledge on revolutionizing law firm dynamics by focusing on empowerment, innovative marketing, and recruitment strategies. She discusses the importance of bridging the communication gap between attorneys and their teams and highlights the role of team involvement in marketing efforts. We delve into effective strategies for building a strong personal brand and engaging with the community to boost business opportunities. Whether you're looking to enhance your firm's presence or retain top talent, this episode offers actionable advice to help your legal practice thrive.Resources mentioned:Molly's websiteMolly's FacebookMolly's LinkedinMolly's PodcastGet Fix My Boss BookKey Takeaways:Empowering employees through better communication and delegation is crucial for building successful law firms.Recruitment and marketing should be approached with creativity and urgency, similar to engaging clients through marketing.Leveraging video content and involving the entire team in marketing efforts enhances a firm's visibility and efficacy.Building a personal brand and engaging in community outreach are key strategies for expanding business opportunities.Continuous engagement and feedback are essential for retaining talent and fostering a dedicated workforce.Episode Chapters:(0:00:00) - Empowering Legal Professionals Through Coaching(0:12:06) - Revolutionizing Hiring and Marketing Practices (0:23:33) - Effective Legal Marketing Strategies Focus(0:36:22) - Empowering Legal Professionals Through ResourcesRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode, host Sylvia Garibaldi dives deep into crafting effective holiday marketing strategies tailored for professionals. Discover how to enhance your digital presence, engage clients through compelling content, and maximize your marketing impact during the holiday season. Sylvia shares practical tips on SEO optimization, social media engagement, email marketing, and strategic budgeting, all aimed at boosting client interactions and setting the stage for a prosperous new year.Resources mentioned:Join our last free workshop of the year: How To Attract Affluent Clients To Your Professional Practice Feeling stuck about how to grow your practice, book a free strategy call here.#51#44#39#19#18  Key Takeaways:Social Media Engagement: Leverage holiday-themed Q&A sessions to boost interaction and establish expertise.Video Content: Use authentic, unpolished videos to convey empathy and expertise.Psychology of December: Align marketing with the fresh start mentality, end-of-year urgency, and sensitivity to client needs.Episode Chapters:Strategic Holiday Marketing for Professionals (0:00:00 - 0:13:28)Maximizing Holiday Marketing Impact (0:13:28 - 0:29:28)Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our last workshop of the year Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode, host Sylvia Garibaldi explores the untapped potential of December marketing for legal, mediation, and divorce professionals. As many competitors slow down during the holiday season, Sylvia emphasizes the unique opportunities to capture year-end needs and build stronger client relationships. From finalizing contracts to creating holiday parenting plans, she offers strategic insights on how to maintain visibility and trust without overextending yourself. This episode is part 1 of a two-part series. Be sure to tune in next week for part 2, where Sylvia will dive into the practical execution of these strategies, covering specific marketing tactics, content creation, and budgeting strategies to maximize your marketing spend.Resources mentioned: Join our last free workshop of the year: How To Attract Affluent Clients To Your Professional Practice Feeling stuck about how to grow your practice, book a free strategy call here.Key Takeaways:Year-End Opportunities: December is a prime time to capture specific legal and mediation needs as clients rush to resolve matters before the new year.Reduced Competition: Many competitors wind down during the holidays, allowing your marketing efforts to stand out in a quieter market.Relationship Building: Use the holiday season to strengthen client connections through thoughtful messaging and soft marketing strategies.Consistency is Key: Maintain a consistent marketing presence to build trust and prepare for a strong start in the new year.Episode Chapters:(0:00:00) - Maximizing December marketing opportunities by discovering the benefits of marketing during the holidays, focusing on how to leverage the month's unique circumstances to capture urgent client needs. (0:15:01) - Enhancing professional services during holidays by learning how mediators and legal professionals can enhance their services by offering tailored solutions for holiday-related challenges.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Join our last free workshop of the year: How To Attract Affluent Clients To Your Professional Practice Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscrib...

Send us a textIn this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi emphasizes the transformative power of empathy in professional practices, particularly for lawyers, mediators, and divorce professionals. Sylvia discusses how empathy is not merely a soft skill but a vital tool that fosters trust and enhances client relationships. She shares actionable strategies for integrating empathy into daily practice and marketing efforts, ultimately helping professionals connect more deeply with their clients and achieve better outcomes.Resources:Feeling stuck about how to grow your practice, book a free strategy call here.Key TakeawaysEmpathy as a Superpower: Understanding and sharing clients' feelings can significantly enhance professional relationships.Building Trust: Clients who feel understood are more likely to share critical information and engage in the decision-making process.Effective Communication: Empathy allows for clearer explanations of complex concepts, making clients feel more comfortable.Practical Strategies: Active listening, personalized communication, empathetic questioning, and nonverbal cues are essential for demonstrating empathy.Episode Chapters01:26 - Exploring empathy's role in professional practices.07:55 - Maintaining Client Relationship: The role of empathy in ongoing client interactions.09:50 - Active Listening Techniques: Strategies for effective listening to understand client needs.16:28 - Building Referral Relationships: Using empathy to strengthen connections with referral partners.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode, Sylvia Garibaldi discusses the potential pitfalls of relying solely on passive marketing and word-of-mouth referrals in today's competitive, digital age. Sylvia addresses how the lack of an online presence can harm your growth, limit visibility, and ultimately result in missed client opportunities. If you've been counting on the quality of your work to speak for itself, it's time to rethink your strategy and actively showcase your expertise online. Sylvia highlights how bridging the gap between excellent service and client awareness is crucial to growing a successful, impactful practice.Resources:Feeling stuck about how to grow your practice, book a free strategy call here.Key Takeaways:Excellent service alone isn't enough to attract clients—visibility and online presence are essential.Relying solely on word-of-mouth referrals is an unpredictable and slow path to growth.Today's clients expect to research professionals online before reaching out; meeting these expectations is key to converting high-quality referrals.Not being visible online can lead to a compounding loss of potential clients and referrals over time.Episode Chapters:[01:44] The Trap of Passive Marketing[04:11] Word-of-Mouth Limitations[09:17] The Digital Age of Legal and Mediation Services[11:45] Client Expectations in the Digital Era[15:42] Hidden Costs of Being UnknownRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi explores the intricacies of marketing to high net worth clients. She discusses why traditional marketing techniques often fall short with affluent individuals and offers actionable strategies to refine brand positioning and value propositions. By emphasizing exclusivity, privacy, and sophisticated solutions, Sylvia shares how professionals can position themselves as trusted advisors and attract high-value clients. Learn how to leverage social media, develop thought leadership content, and build strategic networks to resonate with this elite audience.Resources mentioned: Sign up for our FREE 2 hour workshop happening on November 6th, 2024! Feeling stuck about how to grow your practice, book a free strategy call here. Key Takeaways:Understand the unique needs and priorities of high net worth clients to tailor your marketing strategies effectively.Emphasize exclusivity, privacy, and sophisticated solutions in your brand positioning.Create a strong online presence that reflects your expertise and aligns with high net worth clients' expectations.Develop thought leadership content, such as e-books and white papers, to showcase your expertise.Utilize platforms like LinkedIn for strategic networking and to engage affluent audiences. Episode Chapters:(00:00) Attracting High Net Worth Clients: Learn the strategic approaches necessary for engaging high net worth clients and refining brand positioning.(08:05) Value Proposition: Discover the importance of exclusivity, privacy, and sophisticated solutions in attracting affluent clients.(14:35) Leadership Content and Strategic Networking: Explore the development of thought leadership content and strategic networking to engage high net worth clients.(27:58) Serving High Net Worth Clients: Understand how to address the unique needs of clients who prioritize privacy and wealth protection.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode, Sylvia Garibaldi tackles one of the biggest challenges professionals face—growing a practice in a saturated market. She dives into three crucial mistakes to avoid and provides actionable strategies for attracting clients, streamlining efforts, and standing out. From moving beyond referrals to overcoming the fear of marketing and embracing specialization, Sylvia offers a step-by-step guide to building a thriving practice that makes an impact.Resources mentioned:Sign up for our FREE 2 hour workshop happening on November 6th, 2024! Feeling stuck about how to grow your practice, book a free strategy call here.Key Takeaways:Stop relying solely on referrals: They can be inconsistent and unpredictable.Overcome the fear of marketing: Focus on providing value and building connections.Embrace specialization: Narrow your focus to stand out in your niche and attract ideal clients.Diversify your marketing strategy: Incorporate digital marketing for stable and scalable growth.Episode Chapters:02:53 – Why relying solely on referrals can hurt your growth.05:28 – Diversification: Incorporating digital marketing to stabilize growth.07:23 – How fear holds professionals back from growing their practice.09:36 – Use educational content to build trust and connections.13:16 – The dangers of a broad approach.14:27 – The power of focusing on a niche to attract the right clients.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi dives into the myth of multitasking and its damaging effects on productivity, especially for legal, mediation, and divorce professionals. Sylvia shares research revealing that multitasking can reduce productivity by 40% and increase errors by 50%. She then provides actionable strategies to help professionals focus on one task at a time, improve their efficiency, and create a work-life balance. You won't want to miss this episode!Resources mentioned:Book a strategy call  here.#23 Work Smarter, Not Harder Key Takeaways:Multitasking reduces productivity by 40% and increases error rates by 50%.Focused, single-tasking leads to better work quality, less stress, and improved client satisfaction.Use strategies like time blocking, the “power of three,” and eliminating distractions to enhance productivity.Delegating and outsourcing tasks can free up time for high-value work. Episode Chapters:[03:46] Multitasking Myth: Why multitasking doesn't work and its negative effects.[05:24] Benefits of Focused Work: Improved concentration, reduced errors, and stress reduction.[07:22] Prioritizing Tasks: Tackling the "worst first" and using the power of three.[09:45] Time Blocking: Structuring your day for success with focused time slots.[12:46] Managing Distractions: Tips for eliminating distractions and using technology to your advantage.[16:22] Delegating and Outsourcing: How to free up your time for high-value tasks.[17:51] Handling Interruptions: Using the two-minute rule and developing a triage system.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode of Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi dives into the most common myths surrounding digital marketing. She explains how these misconceptions can limit your practice's growth and revenue potential. From thinking that a website alone is enough, to believing digital marketing is too expensive for small practices, Sylvia busts these myths and offers actionable strategies to help you stay competitive, visible, and profitable in today's evolving digital landscape.Resources mentioned:Book a strategy call  here.  Key Takeaways:Digital marketing is an ongoing process that requires regular updates and adjustments.Having a website isn't enough.Digital marketing is about more than lead generation.Responding to online reviews—positive and negative.Digital marketing is measurable, with tools like Google Analytics and social media metrics providing valuable insights.Episode Chapters:[01:28] Why Myths About Digital Marketing Can Hurt Your Practice: How misconceptions limit growth and revenue.[03:23] Digital Marketing is a One-Time Effort: Continuous updates and adjustments are essential.[06:50] A Website is Enough for a Strong Online Presence: Why a website is just the start, and the importance of other platforms.[08:08] Digital Marketing is Only for Generating Leads: Building brand awareness and enhancing client retention.[11:06] Ignoring Online Reviews: The power of responding to reviews to manage your reputation.[14:41] Digital Marketing Can't Be Measured: Tools and strategies to track and optimize your online efforts.[18:39] Digital Marketing is Too Expensive for Small Practices: Cost-effective strategies that work for any size practice.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi dives into six critical mistakes legal and financial professionals make on social media and offers practical solutions to avoid them. Sylvia explains how social media can be a powerful tool for growing your practice—if used correctly. From inconsistent posting to overpromotion, she shares simple strategies to improve your online presence, engage your audience, and build trust with potential clients. Resources Mentioned:Need help with your content, book a call here. Key Takeaways:Jumping into social media without a clear plan can hurt your practice.Consistency is key. Set up a regular posting schedule to stay visible and reliable.Avoid over promoting.Engagement is a two-way street.Track your analytics to understand what works and adjust your strategy accordingly.Show your personality. Episode Chapters:01:33 Common social media mistakes and their fixes.04:09 Diving into social media without a plan.06:26 Inconsistent posting and how to fix it.10:52 Overpromotion and why balance is key.13:51 Ignoring engagement with your audience.16:20 Neglecting analytics and the importance of tracking performance.19:05 Using an overly formal or impersonal tone.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free 2 hour workshop happening on Oct 2nd, 2024!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn Episode 43 of the Serve First, Sell Later Marketing Podcast, Sylvia Garibaldi discusses the challenges professionals face when it comes to marketing themselves and their services. Fear of self-promotion, imposter syndrome, and concerns about professionalism often hold back legal and financial professionals from reaching their full potential. Sylvia breaks down why overcoming these fears is essential and the best strategies to overcome them!Resources mentioned:Sign up  for our free 2 hour workshop happening on Oct 2nd, 2024! #5 How To Overcome the Cost of Silence in Your Practice Key Takeaways:Fear of marketing holds professionals back from reaching their full potential.The cost of not marketing goes beyond business loss; it affects people who need your help but don't know you exist.Start small and gradually build confidence in your marketing efforts.Embrace authenticity and showcase your unique skills.Positioning yourself as an expert attracts clients who value quality over cost.Chapter summaries:03:17 - Common Fears Holding Professionals Back06:14 - How Marketing Affects Your Practice and Potential Clients09:38 - Identifying and Understanding Your Specific Fears13:24 - Reframing Marketing as Problem-Solving14:44 - Small, Manageable Steps to Start Marketing15:27 - Embracing Authenticity in Marketing17:01 - The Power of Positioning Yourself as an ExpertRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free 2 hour workshop happening on Oct 2nd, 2024!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn Episode 42 of the Serve First, Sell Later Marketing Podcast, Sylvia shares game-changing strategies that can help legal and financial professionals become power players in their industry. She emphasizes the importance of continuous learning, showcasing expertise, and strategic networking to stand out in a competitive field. This episode is packed with actionable advice for professionals looking to grow their practice, attract high-profile clients, and build a lasting legacy. It's all about working smarter, not harder. Sylvia shares proven strategies that her clients have used, making this a must-listen for anyone aiming to become more visible, impactful, and successful in their profession.Resources Mentioned:Sign up  for our free 2 hour workshop happening on Oct 2nd, 2024! Key Takeaways:Stay updated on industry trends, approach client cases as learning opportunities, and apply new knowledge to enhance your practice.Highlight your achievements and media appearances, express informed opinions on industry matters, and create content that demonstrates your unique value.Engage with purpose on platforms like LinkedIn, build authentic relationships, and set clear goals to grow your professional network.Time Chapters:01:42 – The importance of working smarter, not harder.03:22 – Continuous learning for high-profile cases.07:02 – Showcasing your expertise confidently.11:18 – Content creation strategies and the 80-10-10 rule.16:46 – Strategic networking for professional growth.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free 2 hour workshop happening on Oct 2nd, 2024!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode of Serve First, Sell Later, Sylvia Garibaldi discusses how to elevate your sales consultation process to build trust, win clients, and avoid leaving money on the table. You'll learn how to structure a consultation, build rapport, showcase your expertise without giving away free advice, and why a strong follow-up process is essential to your success. Whether you're deciding between free or paid consultations, Sylvia offers actionable insights that help you make consultations your most powerful tool for growth!Resources mentioned:Sign up  for our free 2 hour workshop happening on Oct 2nd, 2024!Key Takeaways:How to build rapport and trust during consultations.Strategies to showcase expertise without giving away free advice.The importance of a strong follow-up process to convert prospects.Pros and cons of free vs. paid consultations.Simple, adaptable structures for successful consultations. Chapter Summaries:01:43 Why Consultations Can Feel Challenging03:15 Building Trust and Rapport with Clients04:42 Showcasing Expertise Without Over-sharing07:30 Structuring Your Consultation: Step-by-Step12:33 Importance of a Follow-Up Process17:22 Free vs. Paid Consultations: Which is Better?Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free 2 hour workshop happening on Oct 2nd, 2024!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this special 40th episode of Serve First, Sell Later, Sylvia Garibaldi shares the lesser-known truths about growing a professional practice. If you're a legal or financial professional struggling to stand out, this episode will give you the insights you need to stop playing the social media game and start building a practice that thrives. Sylvia pulls back the curtain on four powerful strategies to shift your focus away from vanity metrics and move toward real, impactful growth.Whether you're grappling with marketing fears, confused by the noise of social media, or unsure how to clearly communicate your services, Sylvia offers practical advice to help you overcome these challenges and build a sustainable, successful practice. Resources mentioned:  Feeling stuck about how to grow your practice, book a free strategy call here .Key Takeaways:Stop assuming people know what you do – You need to clearly explain your services every time to clients and referral partners.Overcome the fear of marketing – Marketing isn't about being salesy; it's about educating your audience on how you can help.Ditch the vanity metrics – Likes and comments don't pay the bills; focus on content that converts into clients.Embrace a growth mindset and resilience – Learn from setbacks and continue pushing forward to achieve lasting growth.Chapters:[03:31] Clarifying Your Services: Don't assume people understand what you do; explain it clearly every time.[07:01] Overcoming Marketing Fear: Shift your mindset from selling to educating, and take small, consistent steps.[11:33] Vanity Metrics in Social Media: Likes and followers don't translate to clients; focus on what converts.[18:27] Growth Mindset and Resilience: Challenges are inevitable; how you respond determines your success.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a textIn this episode, Sylvia discusses the importance of repurposing content to maximize reach and efficiency for busy professionals. She explains that repurposing involves transforming existing content into various formats to engage different audience segments across multiple platforms. The key benefits of repurposing include increased visibility, improved efficiency by leveraging existing content, and enhanced SEO and online presence. By implementing these strategies, professionals can work smarter, not harder, and extend the life and reach of their content to engage their audience effectively across multiple channels.Resources:Need help with your content, book a call here#7 Beyond Webinars: Secrets To Take Your Online Events from Ordinary to Extraordinary#18 How To Fill Your Prospecting PipelineWhat Listeners Will Learn:- The significance of repurposing content to enhance visibility and engagement.- How to efficiently leverage existing content to save time and effort.- Strategies for identifying high-performing content that can be repurposed.- Different formats for repurposing content, including videos, social media posts, and email campaigns.- Practical steps for transforming blog posts and webinars into engaging formats.- The importance of setting clear goals and scheduling for content distribution.Episode Chapters:- (02:00) What is Content Repurposing?- (04:34) Key Benefits of Repurposing- (08:57) Types of Content to Repurpose- (11:05) Actionable Steps for Repurposing- (16:00) Creating Social Media Micro Content- (17:28) Integrating Repurposed Content into Email MarketingRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a Text Message.In this episode, Jacinta Gallant, a renowned collaborative lawyer, mediator, and conflict resolution trainer shares her journey from traditional courtroom advocacy to a more fulfilling career focused on out-of-court resolutions, emphasizing the importance of understanding clients' needs.  You will learn actionable strategies to enhance your client interactions and grow your practice, such as the power of asking the right questions and creating an environment that encourages clients to open up and learn something new.  You don't want to miss this episode as Jacinta shares many marketing and business-build strategies that will get you thinking differently about your professional practice!Resources mentioned:Jacinta Gallant's WebsiteOur Family in Two HomesDesigning Our Future TogetherChapter Summaries:(00:00) Innovative Marketing Strategies for Legal Professionals(14:58) Enhancing Client Communication and Preparation(20:24) Client Preparation and Marketing Success(35:24) Building Referral Sources(46:06) Expanding Professional Services Across IndustriesRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a Text Message.In this episode, Sylvia Garibaldi dives into the game-changing strategy of offering free resources as a way to attract and build relationships with potential clients. Sylvia explains how providing value upfront through resources like free downloadable guides and  webinars can establish trust and differentiate your practice in a competitive market. She tackles head on the misconception about how free consultations can devalue your services.  This episode offers practical insights on how free resources can not only showcase your expertise but also deepen your client relationships.Resources mentioned:Click here for a free strategy call#18 How To Fill Your Prospecting Pipeline#7 Beyond Webinars: Secrets To Take Your Online Events from Ordinary to Extraordinary #8 How to Use Virtual Stages To Bring In New ClientsKey Takeaways:- Free Resources Build Trust: Offering guides, webinars, and consultations for free positions you as an approachable expert.- Client Engagement: Free resources give potential clients a no-risk way to experience your expertise, leading to stronger relationships.- Differentiation: Standing out in a competitive market is easier when you provide valuable resources that showcase your unique knowledge.- Free Consultations Matter: They allow potential clients to experience your approach and help you determine if they're the right fit.Chapter summaries:- [01:34] Importance of Free Resources - [05:18] Overcoming Hesitation to Offer Free Resources - [08:15] Types of Free Resources - [13:25] Free Consultations- [16:43] Actionable Strategy for Your PracticeRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a Text Message.In this episode of the Serve First, Sell Later Marketing podcast, host Sylvia Garibaldi shares essential client engagement and follow-up strategies.  Learn how to build trust and make a lasting impression through personalized emails, strategic social media use, and direct phone calls. Discover the importance of timely follow-ups, regular client check-ins, and leveraging CRM tools to automate processes. These practices will help you convert leads into loyal clients and boost your practice's success. Join us for actionable insights and start transforming your client engagement approach today!Resources mentioned:Click here for a free consultation call#26 Don't Let Your Fortune Slip Away: Mastering the Art of Follow-Up  Chapter Summaries:(0:00:00) - Client Engagement for Legal & Financial Professionals (0:12:51) - Effective Client Follow-Up Strategies (0:26:33) - Effective Client Conversion Techniques Key Takeaways:- Personalized Communication: Tailor emails and messages to build trust and show empathy.- Strategic Social Media Use: Share valuable content on LinkedIn, Facebook, and Instagram.- Timely Follow-Ups: Schedule follow-up meetings, send newsletters, and use personalized messages.- CRM Tools: Automate follow-up processes with CRM tools.- Client Conversion: Address objections thoughtfully and provide clear proposals.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a Text Message.Welcome back to another insightful episode of the Serve First, Sell Later Marketing podcast! In this episode, we dive  into the world of mediation with two remarkable guests, Bob Bordett and Alice Shikina.  They share their inspiring journeys and reveal the keys to client acquisition, visibility, and trust in the mediation industry. Learn the art of business development and networking from two experts who have mastered these essential skills. Don't miss their pro tips on professional growth, from blogging and podcasting to speaking engagements, and get a sneak peek into the upcoming APFM 2024 online conference designed to elevate your mediation practice. Tune in to equip yourself with the tools and inspiration needed to excel in the mediation field. Resources Mentioned:Register for the APFM 2024 ConferenceAPFM WebsiteRobert Bordett's Website  Alice Shikina's Website Alice Shikina's Negotiation AcademyKey Takeaways:- Client acquisition and engagement- Strategic networking and reciprocal referrals- Career advancement and visibility- APFM 2024 Online Conference-Determination and skill utilizationChapter Summaries:(0:04:31) - Success in Mediation (0:14:58) - Effective Business Development Strategies in Mediation(0:23:21) - Building Effective Networking and Referral Partnerships(0:35:46) - Strategies For Enhancing Professional Growth And Visibility(0:50:19) - Maximizing Mediation Practice GrowthRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a Text Message.Join us for an insightful conversation with Joanne Law, the dynamic director of Mediation Institute and a sought-out, Australian leader in the mediation space. This episode is a goldmine for legal professionals looking to elevate and grow their practice. We discuss essential growth strategies like maintaining visibility through LinkedIn and professional associations, and the importance of having diverse client referral sources. Plus, you'll hear about exciting opportunities, including advanced practicums, and marketing workshops designed to help mediators thrive. Resources mentioned:Connect with Joanne on LinkedinMediation InstituteInteract Support CommunityAustralian Mediator and Dispute Resolution Accreditation StandardsMediators Beyond Borders OceaniaChapter Summaries:(0:00:00) - Effective Growth Strategies for Legal Professionals (0:16:24) - Building Relationships and Visibility(0:29:19) - Enhancing Mediation With AI and MarketingKey Takeaways:- Growth Strategies: Joanne emphasizes the necessity of having multiple sources of clients.- Visibility: Building a strong online presence is crucial for maintaining visibility and building relationships with referral partners.- AI in Mediation: Joanne discusses the integration of AI in mediation training, stressing the importance of maintaining the human element to avoid obsolescence.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

Send us a Text Message.This episode dives into the strategies legal and financial professionals can use to establish themselves as thought leaders in order to help them skyrocket their followers and create a thriving community of fans. Sylvia Garibaldi, host of the Serve First, Sell Later Marketing podcast, discusses the importance of building a loyal community of followers and the benefits of thought leadership, including increased credibility and visibility, attracting high-value clients and influencing industry trends. Sylvia outlines simple, key steps to take to achieve thought leadership status so that your work can make a bigger impact!  Don't miss out!Resources Mentioned:#12 How To Create Your Messaging That Gets Attention#31 How To Turn Your LinkedIn Company Page Into A Client Magnet #18 How To Fill Your Prospecting Pipeline Click here for a free consultation call  Key Takeaways- Establishing Thought Leadership: Introduction to the concept of thought leadership. Importance of becoming a trusted advisor and influencer.- Strategies for Expertise: Defining your niche and unique value proposition. Building a consistent personal brand across all platforms.- Content Creation: Utilizing blogs, videos, and webinars to share expertise. Emphasizing quality over quantity in content creation.- Leveraging LinkedIn and Social Media: Utilizing LinkedIn for client acquisition and thought leadership. Strategies for effective content distribution and engagement.- Networking and Collaboration: Building genuine relationships through industry events. Collaborating with peers to enhance influence and reach.- Providing Free Resources: Offering valuable resources like guides and consultations. Converting leads into clients through effective calls to action.- Staying Current and Innovating: Importance of staying updRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Follow me on instagram Follow me on twitter Subscribe to my youtube channel ...

Send us a Text Message. As we are more than half way through the year,  it's time to reassess and refine your objectives to ensure they remain impactful and attainable. In this episode of the Serve First, Sell Later podcast, we unpack six game-changing strategies to end the year strong!First, we discuss the significance of regular self-check-ins and the benefits of breaking down larger goals into manageable tasks.  Additionally, we share insights on client outreach and follow-up to maintain and build crucial relationships that boost your business throughout the year. With practical tips and strategies, you'll be well-equipped to end the year on a high note, setting the stage for continued growth and success. Resources mentioned:Click here for a free consultation call#11 #3 #17 #20 #21 #25#7 #8 Key Takeaways:- Revisit your goals regularly to ensure they remain relevant.- Prioritize high-impact tasks using the ABC method.- Enhance client outreach through personalized communication and follow-ups.- Build and strengthen referral networks through joint marketing initiatives.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Follow me on instagram Follow me on twitter Subscribe to my youtube channel ...

Send us a Text Message.This episode of the Serve First, Sell Later Marketing Podcast dives into the power of LinkedIn company pages for legal and financial professionals. Host Sylvia Garibaldi, founder and CEO of SG and Associates, explains how to optimize your page to attract new clients, create valuable content, and leverage analytics to measure success. You'll also learn essential do's and don'ts for effective LinkedIn page management.  This episode is a goldmine of information to supercharge your company page and attract high-quality leads!  And if you don't have a company page yet, you'll be eager to set one up by the end of this episode!Resources mentioned:Book a LinkedIn Strategy Call Follow us on our LinkedIn company pageKey Takeaways:Turn your LinkedIn page into a client magnet: discover how to attract new clients and establish your firm as a leader in your field.Craft the perfect company profile: learn how to optimize your page with professional branding, clear descriptions, and attention-grabbing visuals.Content is king (or queen): find out what kind of content resonates most with your audience and how to create valuable posts that showcase your expertise.The power of engagement: learn strategies to build relationships with potential clients through comments, discussions, and consistent posting.Track what works: discover how to use LinkedIn analytics to measure your success and fine-tune your approach for maximum impact.Chapter Summaries:(01:00) The Power of LinkedIn Company Pages (04:13) Optimizing Your Company Page (15:22) Engagement and Analytics (22:22) Do's and Don'ts of LinkedIn Company Pages Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Follow me on instagram Follow me on twitter Subscribe to my youtube channel ...

Send us a Text Message.In this episode Sylvia unlocks the secrets to maintaining peak productivity during the summer months. Struggling with the temptation of vacations and sunny days? We've got you covered. Discover how to tailor your work schedule to your natural rhythms, whether you're an early bird or a night owl, and learn how prioritizing high-impact tasks can transform your practice. Tune in for actionable strategies on blending your work responsibilities with quality family time, from planning around key events to managing work while on the move.Sylvia shares tips on tweaking your work schedule, prioritizing tasks, and maintaining an organized workspace. Emphasizing deliberate actions and clear communication, this episode provides a roadmap for enjoying a fulfilling personal life while hitting your professional milestones!  Because let's face it, business still happens in the summer!  Don't miss out on these valuable insights designed to help you thrive both at work and in your personal life!Resources mentioned:Click here for a free consultation callPomodoroToggle TrackClockify  Chapter Summaries:- (01:31) Creating a Flexible and Effective Summer Work Schedule - (05:51) Setting Clear Work-Life Boundaries and Avoiding Afternoon Slumps -  (10:06) Batching Similar Activities and Using Productivity Tools- (13:47) Setting Up a Productive Work Environment and Balancing Work and Family -  (17:16) The Importance of Unplugging and RechargeKey Takeaways:- Planning, setting boundaries, and effective time management are essential for summer productivity.- Prioritize breaks, hydration, and movement throughout the workday.- Utilize technology and create a dedicated workspace to boost efficiency.- Balance work with quality family time by planning and communicationRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Follow me on instagram Follow me on twitter Subscribe to my youtube channel ...

Send us a Text Message.In this compelling episode, Sylvia interviews two extraordinary professionals, Leyla Balakhane and Jennifer Terando. Leyla and Jennifer share their unique and inspiring journeys into the mediation field, from Leyla's challenging upbringing during the Iran-Iraq war to Jennifer's diverse background in nursing and law. They offer invaluable lessons for legal and financial professionals looking to specialize and grow their practices. Both experts provide practical advice on building trust, attracting clients, and offering exceptional service. The episode also covers actionable tips for growing a successful mediation practice through effective networking, leveraging LinkedIn, educating with course and engaging with professional associations. Learn about the rewarding journey of contributing to mediation organizations and the development of training programs aimed at nurturing the next generation of mediators. This episode is packed with expert advice and inspiring stories that will inspire you to grow your practice!Resources Mentioned:Sign up for their course:   Mediation Forty-Hour Training MasteryMore about Leyla BalakhaneMore about Jennifer Terando Chapter summaries:Building Trust and Developing Niches (0:12:52)Building Professional Mediation Practices (0:16:55)Effective Networking for Mediators (0:24:31)Developing Mediation Training Program (0:31:03)Key takeaways:- Importance of Specialization: Specializing in a niche can significantly enhance service quality and market adaptability.- Building Trust and Attracting Clients: Personal and professional backgrounds can help shape and refine one's mediation niche. Understanding what uniquely attracts clients and evolving niches over time are crucial.- Growing a Mediation Practice: Effective networking within legal communities and leveraging opportunities like court panels can boost a mediation practice. Offering educational courses and participating in traditional networking groups are essential strategies.-Networking and Professional Associations: Engaging with professional associations and leveraging social media, particularly LinkedIn, can Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Follow me on instagram Follow me on twitter Subscribe to my youtube channel ...

Send us a Text Message.In this must-listen episode, Sylvia dives into the often overlooked yet crucial task of self-promotion for legal and financial professionals. Many experts possess vast skills and experience but struggle to gain the recognition they deserve due to fears of judgment, misconceptions around self-promotion, and imposter syndrome. This episode unpacks the real costs of staying silent and provides a step-by-step action plan to help you confidently share your value without feeling overwhelmed. With personal insights and real-life examples, we explore the tangible and intangible costs of not promoting oneself and how competitors can capitalize on your silence. Gain actionable tips for building your confidence, starting with small steps. The world needs your expertise—it's time to make it known!Chapter Summaries:- (0:00:00) - Overcoming Fear of Self-Promotion - (0:07:10) – Avoiding Missed Chances- (0:07:10) – Overcoming Fear of Self-Promotion- (0:19:55) - Inspiring Tips for Self-Promotion Key Takeaways:- Self-promotion is essential for gaining recognition and growing your practice.- Misconceptions around self-promotion often stem from fears of judgment and imposter syndrome.- Women face unique challenges in self-promotion due to societal expectations of modesty.- The costs of not promoting oneself include missed opportunities and lack of visibility.- A step-by-step action plan can help you overcome fears and promote yourself effectively.- Start with small, consistent actions to build confidence over time.Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Follow me on instagram Follow me on twitter Subscribe to my youtube channel ...

Send us a Text Message.This episode of Serve First, Sell Later Marketing podcast tackles the challenge about what to do with referrals that are no longer converting into long-term clients in a competitive market.  In today's saturated market, that's the reality for many legal and financial professionals. With potential clients swayed by online reviews and the sheer volume of choices, the challenge has intensified. Sylvia explores the necessity of mastering digital marketing and building a strong online presence as foundational steps to impressing potential clients from their first search. To stand out in this crowded market, it's crucial to specialize. By zeroing in on your niche and clearly communicating a unique value proposition, you set yourself apart from competitors. She shares actionable strategies to meet and exceed modern client expectations, from transparency in pricing to prompt communication. Building trust through social proof and rapid follow-up can make all the difference in converting referrals into long-term clients. Tune in for a comprehensive game plan to enhance your practice and ensure those referrals don't just come in but also stay for the long haul!Resources mentioned:Click here for a free strategy callDownload our free marketing workbookKey Takeaways:- The modern challenges in converting referrals into clients are understood.- It is crucial to stand out in a crowded market through niche specialization and a unique value proposition.- Strategies for building trust with potential clients include optimizing your digital presence and leveraging social proof.- Managing online reviews and creating an impactful digital footprint are key tips.- The role of transparency and personalized communication in client relationships is highlighted.- CRM systems are essential for effective lead management and follow-up strategies. Chapters:- (0:00:00) Challenges in Converting Referrals Into Clients- (0:05:13) Standing Out in the Crowd- (0:14:58) Building Trust and Converting ReferralsRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Follow me on instagram Follow me on twitter Subscribe to my youtube channel ...