Podcasts about Alter Eco

Dans cet épisode des Belles Histoires, Marine Serre, diplômée de l'EM Normandie en 2016, nous raconte son parcours dans l'agroalimentaire et l'impact social. De ses études en marketing des produits alimentaires à son expérience chez Petit Navire et Alter Eco, en passant par un CAP pâtisserie et un engagement dans l'économie sociale et solidaire, Marine partage ses choix, ses doutes et ses aspirations. Son histoire est celle d'une passionnée de la transmission et du bien manger, en quête de sens et d'impact.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode, Keith Beardne, CEO of Alter Eco Foods, to discuss his extensive career in management, private equity, and the food and beverage industry. Keith shares his journey from growing up on a family farm to holding CEO positions at multiple companies, including Yogi Tea and Alter Eco. He emphasizes the importance of regenerative farming, conscious capitalism, and building value-driven business partnerships. Keith explains how he turned around Alter Eco Foods into a profitable enterprise while staying true to its mission of ecological sustainability. Listeners will learn about the challenges and rewards of being a turnaround CEO, the significance of strategic partnerships, and the principles of regenerative agriculture and sustainability in business. Episode Highlights: 04:57 The Role of a CIO and Transition to CEO 06:37 Private Equity and the Turnaround Journey 10:01 Understanding Organic Regenerative Farming 13:52 Insights on Leadership and Consulting 14:55 The CEO's Compass: Navigating Challenges 26:07 The Mission-Driven Approach of Alter Eco Keith Bearden is the CEO of Alter Eco Foods. Alter Eco makes “The Cleanest, Greenest Snacks on Earth" by adhering to three main principles – Restoring Ecosystems, Improving Livelihoods and Reducing Waste. Throughout Keith’s career, he has been a partner in Private Equity and has served as the CEO and on numerous boards of food and beverage companies in the US and Europe. Keith has been married to his wife, Amy, for thirty-four years and they have two successful daughters and three amazing grandchildren. Connect with Keith: Instagram: https://www.instagram.com/stories/altereco_foods/ Company Website: https://www.alterecofoods.com For more insights: Follow me on my YouTube Channel: https://bit.ly/47GgMdn Sign up for my Weekly Newsletter: https://bit.ly/3T09kVc Sign up for my LinkedIn Newsletter: https://bit.ly/49SmRV3See omnystudio.com/listener for privacy information.

This episode features Keith Bearden, CEO of Alter Eco, a company pioneering sustainable and regenerative practices in the cacao industry. Keith shares Alter Eco's mission to restore ecosystems, improve livelihoods, and reduce waste, and dives into the company's innovative approaches to sourcing, manufacturing, and sustainability, including their commitment to regenerative agriculture, addressing challenges in the cacao market, and achieving commercial success while making a positive impact.

Food production is one of the most impactful forces shaping our environment, responsible for approximately a quarter of annual global carbon emissions, deforestation, and soil depletion, among other impacts. However, a new generation of food and snack companies is stepping up to change the narrative, working to make food production a force for regeneration, sustainability, and environmental stewardship. Tune into this discussion with Keith Bearden, CEO of Alter Eco Foods, a snack and chocolate maker on a mission to positively impact the planet's regenerative agriculture, climate-neutral products, and reduced waste. Founded with a vision to create delicious food that benefits people and the environment, Alter Eco has pioneered transitioning cacao farmers to regenerative practices, and it has achieved climate-neutral certification while innovating in more sustainable and compostable packaging. Dive into how Alter Eco works to make a difference and lead the way for the food industry. Keith explains that consumers and influencers actively campaign for environmentally responsible foods, clothing, and products in every other category. And it is working, albeit never as fast as we might like, but the transition is underway. Retailers are stocking their shelves with more sustainable products and companies, at least the enlightened ones, are recognizing the benefits of transparency — not just with consumers but among companies in the same supply chain — which will ultimately lead to effective reductions in emissions across the economy. You can learn more about Alter Eco Foods, its chocolate, and granola products at https://www.alterecofoods.com/Subscribe to Sustainability In Your Ear on iTunesFollow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTube

Keith Bearden is the CEO of Alter Eco Foods, a chocolate-centric, sustainability-directed food company that takes healthy indulgence to a new level. Alter Eco is dedicated to spreading social justice and environmental regeneration while creating a new category of enlightened indulgences. — Read the Magazine and Join the Community for Impact: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://⁠⁠⁠⁠real-leaders.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apply for the The 2025 Real Leaders Impact Awards: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://real-leaders.com/top-impact-companies-2025/

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Marianne mitraille « Le Dr Folamour à l'Élysée » – Plutôt qu'un duel « projet contre projet » avec l'extrême-droite, « Emmanuel Macron a préféré la déflagration » – « face à la défaite, il a choisi de brutaliser le pays, de priver les électeurs de débats nécessaires... le tout au risque d'une instabilité dangereuse » tempête le magazine souverainiste.Le Point refait le portrait du « Président-Narcisse » – « qu'il soit si fier de son bilan laisse perplexe sur sa lucidité » – reste à savoir si après « avoir cassé le miroir », Macron-Narcisse s'attaquera « aux vrais problèmes du pays » – comme le rétablissement des finances publiques pour le magazine conservateur. Cela suppose qu'il « dispose d'une majorité, ce qui paraît incertain ».L'accusation de narcissisme revient dans l'Obs, dans l'Express, dans Alter Eco... et aussi dans ce dessin de Marianne : le président français caricaturé assis à son bureau, visage collé contre un miroir… « Non mais quel génie ! » s'extasie-t-il devant son reflet – autour de lui, les colonnes de la République et de l'Assemblée nationale sont ravagées par les flammes bleu blanc rouge du Rassemblement national.« Incendiaire » : le mot barre le visage d'Emmanuel Macron, en couverture de L'Humanité Magazine – le journal de gauche grince : « En bon banquier, Emmanuel Macron importe la spéculation dans le monde politique avec tous les dangers que cela comprend. »Il y a donc peu d'indulgence envers le chef de l'ÉtatL'Express évoque le goût du risque d'Emmanuel Macron à sa Une – avec cette illustration : une bombe à retardement affichant J-20, compte-à-rebours entre la dissolution de l'Assemblée et le premier tour des législatives anticipées.L'hebdo de centre-droit s'interroge : « en vingt jours, les Français vont-ils être en mesure de réinventer la politique ? le spectacle relève plus de la tambouille politicienne (...) que de l'émergence d'un esprit de résistance citoyenne ».Emmanuel Macron en prend pour son grade : « Ni Jacques Chirac, ni Nicolas Sarkozy, ni François Hollande n'avaient autant fait grandir le Front National – aucun n'avait autant joué avec le feu ». Et L'Express de redouter « un sombre dimanche le 7 juillet »... pour l'empêcher « Emmanuel Macron doit comprendre que les dés de la France ne sont pas tous entre ses mains. »De son côté M rembobine l'allocution télévisée du président dimanche dernier :« Que voyez-vous ? » demande le magazine du Monde...« Un président suicidaire, un pyromane, un fin stratège ? (...) tout ça à la fois ? (...) Une seule chose ne se discute pas : Emmanuel Macron était en noir à l'heure du drame ».Ce drame s'est joué en coulissesLe Point, L'Obs, et M déroulent « l'histoire secrète d'une décision historique »… M raconte ainsi « Les Apprentis-Sorciers de la dissolution » – cet entourage discret du président qui a écrit le scénario, interprété la semaine dernière.Une figure en ressort : Bruno Roger-Petit, conseiller mémoire de l'Elysée, qui entend ratisser sur le terrain de la droite la + dure. M relève que « BRP, comme on l'appelle, se paye le luxe de sous-entendre que la dissolution c'est son choix ».« Une dissolution kamikaze » vitupère l'Obs qui tend son micro aux membres de la majorité sortante – certains ne sont pas tendres envers leur champion : « Il est complètement dingue » lâche un élu parisien.Emmanuel Macron explique lui que « cette décision s'imposait » dans un entretien au Figaro Magazine. « Je dis aux Français : n'ayez pas peur, allez voter (...) L'heure est à la clarification » assure celui qui avoue aussi n'avoir « jamais cru aux sondages ».En vue des législatives, les autres camps se préparentLe Rassemblement national active son Plan Matignon détaille Le Point, c'est à dire les investitures express de députés potentiels en + des 88 sortants de l'Assemblée.L'hebdo conservateur sonde la résistance de l'appareil d'Etat : pour ce préfet « la machine ne fera pas obstruction » en cas de victoire de l'extrême droite. Un connaisseur tempère : « il n'y aura pas plus de 200 députés RN, cela forcera les autres à s'entendre ».L'entente c'est le défi de la gauche et du nouveau Front Populaire avance l'Obs. Mais il y a un problème : Jean-Luc Mélenchon... décrit comme « un allié encombrant » des socialistes, et que le RN et le camp présidentiel « camperont en épouvantail ».Ce spectre de la discorde suscite le « cauchemar démocratique » de l'Obs :« Jordan Bardella montant quatre à quatre les marches de l'hôtel de Matignon » signe de « l'arrivée au pouvoir du premier gouvernement d'extrême-droite de la Ve République ».

Brian Falcon has always been passionate about sustainable living and design. He is a registered architect in Pennsylvania, and became a Leadership in Energy and Environmental Design Accredited Professional (LEED®AP) in 2004, to focus professionally on sustainability and energy efficiency. In 2008, he founded the Berks/Lancaster Green Building Association to help local, like-minded professionals collectively expand their green building skills at the grass roots level. Most recently, Brian has become a Certified Passive House Consultant (CPHC), as certified through the Passive House Institute US (PHIUS). This program incorporates high performance building science principles and passive house techniques to create the best path to Net Zero and Net Positive Energy buildings.Alter Eco is a full-service design and build firm that provides architectural, construction management, and sustainable consulting services. Our approach is to seamlessly incorporate leading-edge building science to create cost effective, high-performance homes and small commercial buildings in any style. Experts in green building, our capabilities are well-rounded and include experience building to the ZERH program requirements set forth by the Department of Energy, Passive House Standards as certified through the Passive House Institute US (PHIUS), and Leadership in Energy and Environmental Design (LEED) green building certification standards. Find Brian Falcon and Alter Eco online:Brian Falcon on LinkedInAlter Eco HomepageFind me online:This Sustainable Life: Solve For Nature Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://shows.acast.com/solvefornatureBlog: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://verdantgrowth.blog/⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/c/verdantgrowth⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/VerdantGrowth⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/realverdantgrowth⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://instagram.com/verdant.growth ⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://instagram.com/verdantgrowthofficial Hosted on Acast. See acast.com/privacy for more information.

Nell'ultima puntata del podcast di Tondo, la nostra speaker Emma ha avuto il piacere di ospitare Maurizio Corazzi, Research And Development Specialist di Alter Eco.Alter Eco è attiva nel campo della ricerca e sviluppo di imballaggi in fibre vegetali, alternativi a quelli tradizionali in plastica. Il suo obiettivo è quello di fornire packaging innovativi e personalizzati, utilizzando come input gli scarti vegetali di altre industrie. 

In this podcast episode, we focus on how to make our kitchens more environmentally friendly spaces. We believe the key to achieving a greener lifestyle lies in gradual steps and educating ourselves over time. Today, we're excited to share the practical tips we've learned for reducing waste and energy consumption in our kitchens. The main topics we'll cover include waste-free kitchen products,  non-toxic cleaning solutions, composting and recycling, making sustainable coffee choices, and improving energy efficiency. We also want to encourage you to share your ideas and feedback with us because we truly believe that even small changes can have a significant positive impact on the environment.A few takeaways you will get from this episode:How to start small and begin with manageable changes in your kitchen.How to minimize waste through things like compostable sponges, sustainable products, and reusing containers.Why it's important to support eco-minded brands, use appliances efficiently, and be mindful of composting and recycling rules.Some brands we recommend in this episode:Who Gives a Crap (paper towels) - https://us.whogivesacrap.org/collections/all Alter Eco - https://www.alterecofoods.com/Yada - https://yadayadacoffee.com/Equator Coffees - https://www.equatorcoffees.com/Heirloom Coffee Roasters - https://heirloomcoffeeroasters.com/Canyon Coffee - https://canyoncoffee.co/Groundwork Coffee - https://www.groundworkcoffee.com/Our favourite quotes:"As individuals, truly one of the biggest impacts that we can have starts in the kitchen in what we choose to eat." - Bonnie"Buying in bulk...is a great way to minimize the plastic you're using." - MadeleineGet in touch:Connect with us on Instagram @101wayspodVisit our website: www.savetheplanetpodcast.com 

Cette semaine, je reçois Rudy Pupin, journaliste vidéo chez Alternatives Economiques, derrière le succès d'Alter Eco sur TikTok et Instagram. Vous en apprendrez plus sur : # Le parcours de Rudy : passé de la radio locale à la vidéo un peu par hasard # L'unité réseaux sociaux qui travaille main dans la main avec la rédaction d'Alternatives Economiques # La production de contenus qui est faite et adaptée # 80% des abonné•e•s du compte Tiktok a entre 18 et 35 ans : ce qui tranche avec l'audience du magazine papier # Les objectifs derrière la présence de TikTok : toucher les jeunes, gagner en notoriété # L'explication et la pédagogie sont les axes de différenciation du ton TikTok par rapport aux autres journaux d'actualité tels que Le Monde ou Le Figaro. L'identité et l'incarnation sont aussi un choix éditorial marqué. # L'importance de cultiver un ton distancié et journalistique pour se singulariser et ne pas être associé à des comptes d'influenceurs # Les formats chiadés et des vidéos davantage produites qui ne performent pas bien # Les projets futurs d'Alternatives Economiques # La relation avec les communautés passe par la gestion de commentaires : réponses au cas par cas et modération qui se fait manuellement en supprimant les commentaires haineux # L'importance de se renouveler et de trouver des formats différents au delà des vidéos pédagogiques # Les conseils de Rudy pour les médias : se lancer sur TikTok pour parler aux jeunes dans un contexte de désamour avec les médias et de tester différents formats pour remplir leur devoir d'informer Pour aller plus loin : # Le truc cool de Rudy : Leur nouvelle vidéo sur la France en 2100 # Le compte TikTok d'Alternatives Economiques Pour répondre à notre sondage, ça se passe juste ici. Pour découvrir tout ça, c'est par ici si vous préférez Apple Podcast, par là si vous préférez Deezer, ici si vous préférez Google Podcast, ou encore là si vous préférez Spotify. Et n'oubliez pas de laisser 5 étoiles et un commentaire sympa sur Apple Podcast si l'épisode vous a plu. Mediarama est un podcast du label Orso Media produit par CosaVostra. Retrouvez Mediarama sur : Apple Podcasts | Spotify | Deezer

Frédéric Desiles est directeur stratégique et commercial d'Alternatives Économiques, média lancé il y a 40 ans pour rendre accessibles les questions économiques et sociales. Magazine papier et site web, Alter Eco a dû évoluer afin de poursuivre son développement. Comment prendre en compte les nouveaux usages de ses publics ? Comment acquérir et fidéliser une nouvelle audience ? Comment se lance-t-on sur TikTok ? — Chemins est un podcast produit par Médianes. La saison 2 est présentée par Marine Slavitch et réalisée par Morgan Prudhomme. L'identité sonore est signée Nicolas Peiron et l'identité visuelle est réalisée par Christelle Perrin. — Avec le podcast Chemins, Médianes propose gratuitement des retours d'expérience pour bien développer son média. Il vient compléter les articles du centre de ressources et la newsletter de veille qui ont pour objectifs de rendre accessibles gratuitement les méthodes et les clés pour entreprendre dans les médias et mettre en lien les porteuses et porteurs de projets qui ont déjà sauté le pas.

“Part of that is to be able to honestly and clearly articulate the difference between cost, especially the upfront cost and long term value, obviously the fiscal value of something that works as your monthly output is less for that.  And that money can go towards small add to your mortgage.  But there's also these amazing soft cost value that people don't know.  You can't quite grasp until you're in. The air quality is amazing. They're very quiet homes.  You don't have any drafts on the big windows, and you have great light and things like that.  Those are the things when you actually bring some people to a home like that. It's like walking into the nature, you just get that feeling, this is amazing.” - Brian Falcon Joe Lombardi and Brian Falcon are founders of a home building company, Alter Eco, based in Paoli, Pennsylvania. Joe and Brian, both architects, started their partnership in sustainable and energy-efficient home building after working together in a firm where they encountered difficulties in implementing green building principles due to clients' lack of understanding.They faced pushback from contractors and structural engineers who were used to a certain type of system, but were able to gain exposure and clients through national awards and articulating the importance and benefits of sustainable building.  We discussed the sustainable design and construction practices they implement in their architecture firm, including the use of energy-efficient systems, minimizing water waste, and achieving third-party certifications. They also talked about how they have been able to control costs and reduce waste in construction through their integrated design process. the trend of green and sustainable home building, including the use of pre-fabricated and panelized parts, and the importance of considering the embodied carbon of building components. More importantly we talked about the need to educate people on the benefits of sustainable homes and how it doesn't necessarily require a change in lifestyle.

Consumerism and profitability are often prioritized over sustainability and ethical practices. It's refreshing to see entrepreneurs who are committed to making a positive impact on the planet. Tristan Lecomte, a serial social entrepreneur and pioneer in supply chain sustainability and climate change, is leading the way toward a more renewable future. Recognized as one of the 100 Most Influential People in the World by TIME Magazine, he shares his insights and adventures from selling Fair Trade products at Alter Eco to planting trees to offset carbon footprint at PUR Projet and cleaning up ocean plastic with Second Life. In this episode of The Founder Spirit, we'll delve deeper into Tristan's entrepreneurial journey and explore the challenges he faced while working with smallholder farmers around the world and tackling ocean plastic waste. We will also examine his belief in the importance of developing a collective consciousness towards simplicity and sustainability as the key to solving the environmental crisis. TUNE IN & be inspired!For detailed transcript and show notes, please visit TheFounderSpirit.com. Also follow us on: LinkedIn: https://www.linkedin.com/company/the-founder-spirit-podcastInstagram: https://www.instagram.com/thefounderspirit_podcastYouTube: https://www.youtube.com/@TheFounderSpiritPodcast Facebook: https://www.facebook.com/TheFounderSpirit Twitter: https://twitter.com/founder_spirit This episode is brought to you by NIANCE, Deeper than Beauty. NIANCE is a science-based Swiss luxury skincare and nutritional supplement brand focused on activating the body's natural ability to rejuvenate and regenerate for a more vital, useful, and energetic appearance. Powered by groundbreaking furnace biotechnology, its award-winning formulas, with the exclusive Swiss Glacier complex, combine over a hundred powerful natural active ingredients with leading clinical research. As listeners of my podcast, you can benefit from 15% discount by using the promo code “TheFounderSpirit15” on niance.com.About This Podcast:Whether you are an entrepreneur, a mid-career professional or someone who's just starting out in life, The Founder Spirit podcast is for you!In this podcast series, we'll be interviewing exceptional individuals from all over the world with the founder spirit, ranging from social entrepreneurs, tech founders, to philanthropists, elite athletes, and more. Together, we'll uncover not only how they manage to succeed in face of multiple challenges, but also who they are as people and their human story.So TUNE IN & be inspired by stories from their life journey!

We're re-running our most successful episodes of 2021 because there are some insights that we have to go back to. This time, we speak about brand messaging for sustainable CPG products with  Pilar Ochi, Vice President of Marketing at Alter Eco, a sustainable sweet snacks company.Making a sustainable CPG product a household name doesn't sound as challenging as it is. Today we speak to Pilar Ochi, Vice President of Marketing at Alter Eco, a sustainable sweet snacks company. She joined the company because this was the first brand she found that does more for people and the planet than they talk about. While this sounds like any marketer's dream, narrowing down the messaging and the direction the brand should be taking when you have so much to say has been quite challenging. She provides valuable insight into how to build a brand by finding the balance between owning the thing that makes your product special and owning the thing that gets it into a consumer's cart. For all this and other helpful advice on how to build a brand, tune in today!Key Points From This Episode:Why making a sustainable CPG product a household name is so challenging. How building a brand is a balance between owning the thing that makes you special and owning the thing that gets you into a consumer's cart. The challenge of mission-driven brands settling on one key takeaway.How companies benefit from hiring consumers because they don't have to figure out what makes a consumer tick.How Pilar decided on the direction the brand should be taking from many possible options.The three pillars of Alter Eco's brand strategy and which two they chose to focus on and why.How Pilar's background in economics provided a framework for understanding human behavior at scale. How Pilar's different experiences at Clorox and Blue Bottle Coffee Company became the perfect foundation for her current job at Alter Eco.The difference between a brand marketer and a brand manager and how this varies across different-sized companies.Paid media versus influencer and PR and why Alter Eco does both. The biggest challenge of scaling now that Alter Eco's brand has been updated.How Pilar envisions the industry and the world evolving towards more sustainable products. The shift Pilar has noticed away from a minimalist aesthetic to one that is more colorful, detailed, and sensorial. Thoughts on how consumers are increasingly more interested in the simple things in life.How Pilar hopes the pandemic will impact consumers going forward.The marketing books that Pilar and Gage have found useful.Links Mentioned in Today's Episode:Pilar Ochi Alter EcoClorox Blue Bottle Coffee CompanyDecoded: The Science Behind Why We Buy Influence: The Psychology of PersuasionGage Mitchell on LinkedInModern SpeciesEvolve CPG CommunityEvolve CPG EmailEvolve CPG

Thibault Lamarque s'est attaqué à un gigantesque business qui pose un problème écologique colossal : l'eau et les bouteilles en plastique.   Si certains découvrent leur vocation tard, lui, c'est dès l'enfance qu'il s'intéresse aux enjeux de la protection de l'environnement.  Né à Boulogne Billancourt, il étudie à Dauphine où il rédige un mémoire sur l'accès à l'eau au Maroc. Diplôme en poche, il s'envole pour l'Australie et intègre le géant Veolia puis Veolia Environnement. Après un passage chez Alter Eco, il décide qu'il veut être au cœur du réacteur pour avoir un véritable impact sur les défis actuels. Et c'est via l'entrepreneuriat qu'il prend les choses en main. En 2011, il crée Castalie, une proposition B2B de fontaines à eau qui se veut être une alternative aux désastres écologiques des bouteilles en plastiques. Figurant parmi les 1 000 solutions labellisées par la fondation de Bertrand Piccard, Solar Impulse, Castalie a déjà levé plus de 16 millions d'euros.   Le temps d'une PAUSE, cet acteur du changement revient sur son parcours en évoquant les enjeux qui lui tiennent à cœur, sa vision de l'engagement et celle de l'entrepreneuriat d'aujourd'hui.  

Making a sustainable CPG product a household name doesn't sound as challenging as it is. Today we speak to Pilar Ochi, Vice President of Marketing at Alter Eco, a sustainable sweet snacks company. She joined the company because this was the first brand that she found that does more for people and the planet than they talk about. While this sounds like any marketer's dream, narrowing down the messaging and the direction the brand should be taking when you have so much to say has been quite a challenge. Today she joins us to discuss how she settled on one key takeaway, how her background in economics and in the marketing departments of both big and small companies prepared her for this job, and the challenge of scaling that she now faces having updated Alter Eco's brand. She provides valuable insight into how to build a brand by finding the balance between owning the thing that makes your product special and owning the thing that gets it into a consumer's cart. For all this and other helpful advice on how to build a brand, tune in today!Key Points From This Episode:Why making a sustainable CPG product a household name is so challenging. How building a brand is a balance between owning the thing that makes you special and owning the thing that gets you into a consumer's cart. The challenge of mission-driven brands settling on one key takeaway.How companies benefit from hiring consumers because they don't have to figure out what makes a consumer tick.How Pilar decided on the direction the brand should be taking from many possible options.The three pillars of Alter Eco's brand strategy and which two they chose to focus on and why.How Pilar's background in economics provided a framework for understanding human behavior at scale. How Pilar's different experiences at Clorox and Blue Bottle Coffee Company became the perfect foundation for her current job at Alter Eco.The difference between a brand marketer and a brand manager and how this varies across different-sized companies.Paid media versus influencer and PR and why Alter Eco does both. The biggest challenge of scaling now that Alter Eco's brand has been updated.How Pilar envisions the industry and the world evolving towards more sustainable products. The shift Pilar has noticed away from a minimalist aesthetic to one that is more colorful, detailed, and sensorial. Thoughts on how consumers are increasingly more interested in the simple things in life.How Pilar hopes the pandemic will impact consumers going forward.The marketing books that Pilar and Gage have found useful.Links Mentioned in Today's Episode:Pilar Ochi Alter EcoClorox Blue Bottle Coffee CompanyDecoded: The Science Behind Why We Buy Influence: The Psychology of PersuasionGage Mitchell on LinkedInModern SpeciesEvolve CPG CommunityEvolve CPG EmailEvolve CPG

Going green is set to be big business in the coming years, thanks, in part, to growing consumer demand for products that are good for the planet. But this can also be good news for brands, as embedding Environment, Social, and Governance (ESG) factors into your core strategy can help deliver long-term value. In today's episode, we speak with Ryan Williams, Operating Partner of NextWorld Evergreen, about how brands and investors are taking sustainability seriously, even when some experiments fail. Ryan also shares his tips for purpose-driven brands seeking mission-aligned equity and explains why profitability is the single most important thing mission-driven brands can do, plus a whole lot more! Tune in today to find out why ESG and sustainability principles are critical for the next 10 to 25-year time period and how they contribute to a brand's resilience and long-term success.Key Points From This Episode:Why ESG and sustainability principles are critical over the next 10 to 25-year time period.The resilience of brands that incorporate ESG and sustainability into their business strategy.How Ryan fell in love with consumer brands and felt more connected to the social impact of his work as a scientist.The intersection between disruptive innovation and consumer buy-in for market viability.How collaboration and obstacles during development can encourage product innovation.What drew Ryan to the study of toxicology and how it has served him on his career journey.Ryan's experience of working at Clorox and what he learned during his time there.Ryan talks about his role as ‘Good Cop' and ‘Global Greenskeeper' at method products.Some sustainability case studies from Ryan's time at method, including what he calls “spectacular failures.”An example of how Ryan offered technical support for business strategy at method.Ryan describes his position at NextWorld Evergreen, an equity firm focused on sustainability.Find out what NextWorld Evergreen looks for in their conscious consumer brands.What Ryan's role at Operating Partner entails, such as implementing ESG frameworks.Why their acquisition of Alter Eco was one reason Ryan wanted to join NextWorld Evergreen.Ryan's tips for purpose-driven brands seeking mission aligned equity: make every decision through the lens of your mission.Why the single most important thing mission-driven brands can do is achieve profitability.Links Mentioned in Today's Episode:Ryan Williams on LinkedInNextWorld EvergreenCloroxmethod productsModern SpeciesGage Mitchell on LinkedInEvolve CPG

"700 millions d'€ de CA en 2020" Dans ce 27ème épisode, on CAUSE avec Emilie LOWENBACH, directrice RSE d'un acteur majeur de l'alimentation biologique et végétale en Europe : Ecotone. Le groupe, qui a réalisé en 2020 un chiffre d'affaires de 700 millions d'euros (tout en décrochant la certification B CORP), s'est engagé à lutter contre la standardisation du patrimoine végétal et à stimuler la biodiversité à travers des actions concrètes. Il compte les marques Bjorg, Bonneterre, Alter Eco et d'autres encore. Dans cet épisode nous parlons de : l'aventure Bcorp qui a été une vraie boussole pour l'entreprise en matière de RSE, de notion de rénovation à mettre en parallèle de celle d'innovation de la raison d'être comme principal pilier pour construire l'entreprise en mettant l'offre au coeur du Synabio, syndicat national des entreprises bio. Un épisode inspirant et optimiste qui fait du bien ! Laissez vos remarques et mettez 5 étoiles au podcast s'il vous a plu !

The organic chocolate company Alter Eco knows that there's no quick solution to climate change reversal. Instead, they're creating impact through long-term solutions that involve converting monoculture cacao farms to a regenerative agro forest model.Today we speak with Antoine Ambert about what Alter Eco is doing to transform the chocolate industry. A senior director of sustainability at the company, we open our conversation by exploring Antoine's education and professional background. We then dive into his start at Alter Eco, why their early marketing focused on the communities that they work with, and how their brand evolved.Tune in to hear more about how one company is changing the world, one chocolate bar at a time.Key Points From This Episode:Exploring Antoine's education and professional background. Antoine shares his motivation to make an impact when building businesses. What Antoine learned about sustainable farming from his time in Peru.How Antoine got his start at Alter Eco.Insights into Alter Eco and Antoine's early marketing focus.Hear about the evolution of Alter Eco's brand and its promotion of sustainability principles. Alter Eco's challenge in communicating their value proposition to consumers. Why Alter Eco puts their values at the forefront of their products.We discuss Antoine's new role at the Alter Eco Foundation. How the Alter Eco Foundation is implementing more regenerative farming practices. The dangers of adopting monoculture farming practices.How non-organic farming methods can be detrimental to farming communities.Antoine talks about the issues around getting your products certified as organic. How becoming B Corp certified has affected Alter Eco.Antoine reflects on Alter Eco's next big challenges. Ways that regenerative farming helps reverse climate change. What Antoine and Alter Eco do to keep pushing forward. Why a holistic approach to Alter Eco's supply chain leads to a bigger environmental impact. Links Mentioned in Today's Episode:Antoine Ambert on LinkedInAlter EcoAlter Eco FoundationFairtrade InternationalEvolveCPGModern Species

L'INVITÉ :  Tristan Lecomte est un sérial social-entrepreneur. Dans cet épisode d'À VOUS DEMAIN, vous allez découvrir les projets un peu fous de ce visionnaire : de la marque pionnière du commerce équitable (Alter Eco) qu'il crée en 1998, à PUR Projet, l'entreprise qu'il dirige aujourd'hui. Son but ? aider les grands groupes à compenser leur impact carbone au sein-même de leurs filières par des projets de reforestation. À ce jour, il comptabilise 16 millions d'arbres, 80 projets dans le monde et 150 entreprises partenaires. On l'interviewe à distance puisque Tristan vit depuis dix ans en Thaïlande, dans un éco-lieu, au milieu d'une forêt. Pas étonnant pour cet amoureux de la nature qui a fait de l'agroforesterie son dada… On parle joies et difficultés de l'entrepreneuriat social, reforestation, greenwashing et esprit de la forêt ! LES PERSONNES QUI L'INSPIRENT :    · Richard Branson (Virgin)   · Francis Hallé, grand botaniste français, spécialiste des forêts   · Les chamanes que Tristan a rencontré en Amérique du Sud, en Amazonie, qui communiquent avec l'esprit de la forêt POUR LE CONTACTER :  Sur son Linkedin ici ou sur la page contact de PUR Projet là. POUR NOUS SOUTENIR :  Si vous aimez ce podcast, vous pouvez… • vous abonner à notre chaîne sur l'application de podcasts que vous préférez (on est sur Spotify, Deezer, Podcast Addict, Castbox, Google Podcasts)  • nous mettre 5 étoiles et un commentaire sur l'application Podcasts d'Apple • en parler autour de vous ! (vive le bouche-à-oreille)

In this Bone Coach Quick Note, Kevin explains why magnesium is a key nutrient for our bodies and bone health, what it does, how to know when you don't have enough, where to get it, proper supplementation, and things you never knew about magnesium.LIMITED TIME FREE ACCESS-->Click Here For Your FREE 7-Day Osteoporosis KickstartEpisode timeline:2:07 Why is magnesium important for our bones and overall health? Proteins, energy, regulates hormones, helps maintain electrolyte balance4:15 Signs and symptoms of magnesium deficiency4:55 How to find out if you're deficient? RBC Magnesium test5:12 How much magnesium do you need a day?6:36 Dietary sources of magnesium7:42 Magnesium supplementation. Which forms are the right forms? 10:40 Important notes on magnesium. It's a mineral need to get through diet. Water soluble. Competes with calcium.***Resources Mentioned:--->Go to bonecoach.com and claim your FREE 7-Day Osteoporosis KickstartShow notes, resources, references mentioned at bonecoach.com/magnesiumTesting for magnesium deficiency?--->Use the Red Blood Cell (RBC) Magnesium TestDark chocolate is a dietary source of magnesium and a nice treat.--->Alter Eco 85% Dark Chocolate bars are a way I indulge without feeling guilty.Magnesium Supplementation--->Energizing form of magnesium for earlier in the day.--->Magnesium buffered chelate (absorbable. helps avoid loose stools)--->Multivitamin that separates magnesium and calcium in two completely separate doses to avoid nutrient competitions.--->Multivitamin that combines magnesium and calcium in smaller amounts in loosely packed pills*** What can you do to support your bone health and this podcast?1. Hit the “Subscribe” Button and never miss an episode that could help to improve your bone health.2. Leave a review. The more positive reviews and the more subscribers we have, the more people can find us and get the answers to questions they need. Thank you!