We Have A Meeting

Buy our book: Sales Is Therapy: https://amzn.eu/d/dTPzzWY Negotiation isn't just about money or high-stakes deals - it happens every time someone wants or needs something. In this short throwback clip from our podcast, former FBI hostage negotiator and bestselling author Chris Voss breaks down how any conversation can be a negotiation, whether you're closing a business deal or just trying to get your point across. Chris shares practical strategies for building trust, handling objections, and turning corrections into opportunities. He explains how summarising and showing that you're coachable can transform relationships - whether in sales, business, or everyday life. This segment is perfect for anyone looking to improve negotiation skills, influence others, and approach conversations with confidence. Watch the full episode here: https://www.youtube.com/watch?v=-VSD7riNDk0 Buy Never Split The Difference: https://amzn.eu/d/aybTKOL

In this episode of We Have A Meeting Podcast, we sit down with Gabe Lullo, CEO of Alleyoop - the SDR engine behind some of the fastest-growing startups and enterprise brands in the world. Gabe shares raw, unfiltered insights from building a 175-strong SDR organisation, firing his top performer, creating a culture built on grit, developing future leaders, and pioneering a brand new model for outbound sales. If you're scaling a sales team, leading SDRs, or want to understand what world-class demand gen really looks like, this conversation is an absolute masterclass. What you'll learn in this episode: Why most companies fail at building SDR teams The mindset, grit and emotional resilience required for top performance Why great reps rarely make great leaders (and how to spot the difference) The exact hiring process Alleyoop uses to find elite SDR talent Why cold calling is more valuable than ever The truth about tech stacks, data, and the death of spray-and-pray How Alleyoop trains SDRs to perform under pressure Why AI won't replace SDRs - but poor leadership might What makes a product truly “sellable” in today's market How to create consistency, confidence and culture in a remote sales environment Gabe's transparency, energy and depth of experience make this one of the strongest conversations we've had on outbound, leadership, and building high-performing teams. If you lead a sales team, ARE an SDR, or want to understand what the future of demand generation looks like… you'll want to watch this one start to finish. Let us know in the comments: What was your biggest insight from Gabe? And don't forget to subscribe for more world-class conversations with the industry's best sales operators and leaders.

Buy our book: https://amzn.eu/d/5MXG94J Get ready for a powerful sneak peek into our conversation with Gabe Lullo, CEO of Alleyoop, the outbound powerhouse behind some of the fastest-growing tech companies in the world. In this 3–5 minute sneak peek into the full episode, Gabe breaks down exactly what separates average SDRs from elite performers and why most companies fail long before the first cold call is even made. You'll hear Gabe reveal: • The real reason SDR teams struggle to scale • The shocking story of firing his top performer (and why it mattered) • The mindset and emotional resilience required for sales success • What great leadership actually looks like in a modern revenue org • Why grit beats experience when hiring SDRs This is just a taste of the full episode launching tomorrow. If you're a founder, SDR leader, or ambitious rep wanting to level up your career, this is one you do not want to miss. Subscribe so you don't miss the full episode with Gabe Lullo and more conversations with world-class sales leaders. #sneakpeek #salesdevelopment #SDR #coldcalling #salesleadership #outboundsales #salespodcast

In this episode, we break down Chapter 2 of Sales Is Therapy and explore,“Who's Driving the Bus?” In sales, the biggest deals are often won or lost not because of the pitch… but because of the emotions behind it. We dive into how emotion vs logic affects your performance, why we often let impulse run the show, and how to regain control in your conversations, mindset, and sales results. If your pipeline feels like a rollercoaster, this episode may explain why. Get the book “Sales Is Therapy” here: https://amzn.eu/d/dJsWoXp In this episode you'll learn: Why emotions sabotage sales performance How to recognise when emotion takes the wheel Practical exercises to build emotional awareness How to stabilise your results and decision-making Subscribe for more unedited, in-the-trenches sales thinking from real conversations - not theory.

Benjamin Dennehy – “The UK's Most Hated Sales Trainer” drops one of the most brutally honest sales rants you'll ever hear. In this throwback, he explains why most salespeople never make progress, why buying data is a waste of money, and why building your own lead list and picking up the phone is the difference between winners and wishful thinkers. No fluff. No excuses. No sugarcoating. Just pure, uncomfortable truth. If you're in sales, run a sales team, or hire SDRs/BDRs, this clip might hurt… but you probably need to hear it. What's inside this throwback: Why most salespeople don't actually want to sell How Benjamin built 200 qualified leads a month manually Why “send me an email” is just hiding from rejection Why cold calling still beats mass outreach The brutal accountability every salesperson needs Watch the FULL episode with Benjamin Dennehy here: https://www.youtube.com/watch?v=1LDRu3zYfdI #Sales #ColdCalling #BenjaminDennehy #SalesTraining #SalesAdvice #LeadGeneration #BDR #SDR #SalesPodcast #WeHaveAMeeting #SalesLeadership #BusinessGrowth #Prospecting

Buy our book: https://amzn.eu/d/ad0FhGE What does it really take to launch a food brand? In this raw, honest conversation, BOL Foods founder Paul Brown breaks down the truth behind building one of the UK's fastest-growing healthy food brands - from near-death experiences, to leaving a stable job at Innocent while his wife was pregnant, to halving the business overnight to go fully plant-based. Paul shares: How he got his start at Innocent Drinks His biggest lessons from 15 years in FMCG Why funding is harder than most founders expect What every entrepreneur should know before pitching supermarkets Why getting on shelves is NOT success The strategic risk that changed everything for BOL What the future of healthy and natural food looks like If you're a founder, a foodie, or someone who cares about health, this is one of the most important episodes you'll watch this year. Subscribe for more episodes on entrepreneurship, health, and building global brands.

What does it really take to launch a food brand? In this raw, honest conversation, Bol Foods founder Paul Brown breaks down the truth behind building one of the UK's fastest-growing healthy food brands - from near-death experiences, to leaving a stable job, to halving the business overnight to go fully plant-based. Paul shares: How he got his start at Innocent Drinks His biggest lessons from 15 years in FMCG Why funding is harder than most founders expect What every entrepreneur should know before pitching supermarkets Why getting on shelves is NOT success The strategic risk that changed everything for Bol What the future of healthy and natural food looks like If you're a founder, a foodie, or someone who cares about health, this is one of the most important episodes you'll watch this year. Subscribe for more

Buy our best selling book "Sales Is Therapy" here: https://amzn.eu/d/dJsWoXp In this episode, we break down Chapter 1 of Sales Is Therapy and explore why the best salespeople don't “sell” at all, they listen. Traditional selling pushes, pressures, and pitches. The therapeutic approach focuses on real conversations, deeper understanding, and helping prospects uncover their own needs. If you want to learn how to sell with empathy, create impactful conversations, and close without pressure, this episode is a must-watch. What you'll learn: Why traditional sales is outdated How therapists communicate in a way salespeople should Questions that go deeper and uncover truth How emotion drives action in buying decisions Subscribe for more real, unedited sales conversations from the trenches.

In this throwback from our interview with Alex Partridge, the founder of LadBible and UniLad, he reveals the shocking moment he lost control of the company he built from scratch. From signing a document he didn't fully understand to finding himself forced out of his own business just a week later, Alex shares the emotional and mental battle that followed, including the court fight that eventually won him everything back. This story is not just about business, it's about intuition, mental health, ADHD, resilience, and the pressure that comes with building something huge at a young age. Watch the full podcast episode here: https://www.youtube.com/watch?v=1v2QC7_n8Tg If this story inspires you, let us know in the comments and subscribe for more powerful entrepreneur stories. #AlexPartridge #LadBible #UniLad #EntrepreneurStory #BusinessDrama #ADHD #StartupLife #FounderJourney #TrueStory #WeHaveAMeeting

GOV.UK isn't telling you the truth and Rob Moore is done playing nice about it. In this explosive episode on We Have A Meeting's Podcast, Rob breaks down how the UK government, the banking system, and hidden inflation policies are quietly draining your wealth while pretending to “help the public.” From rising prices to broken promises, from stealth taxes to political spin, Rob reveals the real mechanisms used to keep the public confused and compliant. You'll hear why inflation punishes the poor, why the rich get richer every year, why the UK keeps wasting billions, and why politicians from every party have contributed to the economic decline. If you've ever felt like something “doesn't add up” in Britain… this episode explains exactly why. Do you believe the UK government is being honest with the public about the economy? Tell us in the comments, and subscribe for more truth the mainstream won't touch.

The rich aren't stealing from the poor, the government is stealing from everyone. In this explosive clip from Rob Moore breaks down the real reason why the rich keep getting richer while ordinary people get left behind. Forget the headlines blaming billionaires, corporations, or capitalism - the truth lies in inflation, bad policy, and government mismanagement. Rob reveals how inflation quietly robs savers, rewards investors, and fuels the wealth gap, all while politicians like Rachel Reeves pretend to fix the system they helped create. From taxes to treasury control, Rob exposes how power and money are being used to keep you compliant, not wealthy. Do you agree that the government, not billionaires, is to blame for the cost of living crisis? Comment below, subscribe for more, and watch the full episode to see Rob's unfiltered conversation on money, power, and control. #RobMoore #DisruptorsPodcast #WeHaveAMeetingPodcast #MoneyTalks #Wealth #Inflation #Economy #Finance #Entrepreneurship #RachelReeves #UKPolitics #RichVsPoor #GovernmentControl #CostOfLiving #FinancialFreedom #EntrepreneurMindset #WealthGap #BusinessPodcast

Most sales teams obsess over “what makes us unique,” but the truth is simple: your real USP isn't your product… it's the way you sell. In a crowded, price-obsessed market, the only thing your competitors can't copy is your approach, your questions, your tone, and the trust you build from the first interaction. In this episode, we break down how to create a Unique Selling Point that actually converts, why prospects see most companies as nearly identical, and how to stand out without lowering your price or playing the pressure game. If you're tired of feeling like you're stuck in a commodity race, this one is for you. We cover: • Why your product isn't your real USP • How to build instant trust on a discovery call • The danger of selling “perfect” outcomes • Why low-pressure selling wins in saturated markets • How to differentiate yourself when every competitor sounds the same • The mindset shift top performers use to escape the price trap If you're in sales, recruitment, SDR work, consultancy, or you run a service-based business, these frameworks will help you stand out, close better deals, and feel way more confident in how you sell. Buy our book: https://amzn.eu/d/3ShqpKJ Training, workshops, and resources: wehaveameeting.com

If your LinkedIn posts aren't getting views, engagement, or inbound leads… this video breaks down exactly why and what to do instead. In this throwback clip, LinkedIn growth expert Lara Acosta reveals the real formula behind viral LinkedIn posts and explains why most people get the platform completely wrong. You'll learn: • How to write posts people actually read • The SLAY Framework (Story → Lesson → Action → You) • The psychology behind LinkedIn virality • How to turn simple skills into high-performing content • Why your hooks aren't working and how to fix them Whether you're a founder, creator, coach or consultant, this breakdown will help you write LinkedIn posts that get seen, shared, and convert. Watch the full podcast episode here: https://www.youtube.com/watch?v=N_eOQZHJQcM Follow Lara's content here: https://www.youtube.com/@Laraacosta

If you work in recruitment, lead a team, or run an agency, this is an episode you can't afford to skip. In this conversation, we sit down with Hishem Azzouz - Host of the Recruitment Mentors Podcast, and creator of Hector, the training platform helping recruitment teams build consistency, structure, and high performance. With thousands of hours spent interviewing top billers, agency founders, and industry leaders, Hishem has seen one thing clearly: The best recruitment leaders don't just hire great recruiters - they build them. In this episode, we break down: • Why inconsistency is the silent killer inside recruitment teams • The #1 skill gap holding recruiters back (and how to fix it) • How to build performance habits that actually stick • What great recruitment leaders do differently • Why sales strategy matters more than tools • How to create a culture where people want to perform • The realities of scaling an agency in today's market • Hishem's entrepreneurial lessons building Hector & Recruitment Mentors Whether you're a recruiter, a team lead, a founder, or someone who hires recruitment agencies, this episode will change how you think about performance, accountability, and leadership in our industry. If you enjoy this conversation, check out Hishem's own channel: Recruitment Mentors Podcast - one of the leading platforms for recruiter growth, mindset, and leadership content.

Most recruiters don't lose clients because of price - they lose them because of a missing skill that no one in the industry talks about. In this sneak peek from our conversation with Hishem Azzouz, from The Recruitment Mentors Podcast and we break down the real reason performance drops, pipelines dry up, and client relationships fall apart. If you work in recruitment, lead a team, or you're responsible for Business Development, this short edit will hit home. Don't get left behind. Full episode with Hishem drops soon - subscribe so you don't miss it. #Recruitment #RecruitmentLife #RecruiterTips #RecruitmentAgency #BDTips #RecruiterTraining #RecruitmentPodcast #SalesStrategy #RecruitmentSkills #RecruiterLife

High-performing recruitment teams aren't built by accident, they're built through standards. In this clip, Hishem Azzouz from The Recruitment Mentors Podcast explains why sometimes the biggest threat to your culture is your highest biller… and why great leaders aren't scared to make the hardest decisions. Whether you run a recruitment agency, manage consultants, or work closely with recruiters, this is the reality check leaders need. Protect your standards. Protect your culture. Full episode dropping soon - hit subscribe so you don't miss it. #RecruitmentLeadership #RecruitmentAgency #RecruitmentTips #RecruiterLife #RecruitmentManagers #TeamCulture #RecruitmentPodcast #RecruitmentGrowth #LeadershipDevelopment #TopBillers

Want to close more meetings without sounding pushy? In this episode, Zac Thompson and Jack Frimston break down how SDRs can master the art of the “test close.” Learn the exact psychology behind getting real buy-in, avoiding the counterfeit “yes,” and creating curiosity that turns cold calls into booked meetings. You'll discover: • How to ask “What would make it a good use of your time?” • Why forcing meetings kills your close rate • The difference between qualifying and pushing • How to remove time pressure and make prospects sell themselves Whether you're a sales rep, SDR, or founder running your own outreach, this conversation will help you close more deals, book higher-quality meetings, and stop getting ghosted.

Grace Andrews reveals what it was really like working with Steven Bartlett in the early days of The Diary of a CEO. From being hire number three to helping build one of the world's biggest podcasts, Grace shares the lessons, challenges, and behind-the-scenes moments that shaped the show's success. Watch this exclusive throwback clip to discover how The Diary of a CEO went from 8,000 subscribers to a global brand and why caring more than anyone else became their superpower. Full episode available linked below https://www.youtube.com/watch?v=euzbwmurTPs

Buy our book: https://amzn.eu/d/hgWimeH Have you ever stopped yourself from doing something because you worried what others might think? In this inspiring conversation, Simon Alexander Ong reveals how the fear of judgment quietly shapes our choices, limits our potential, and keeps us from starting over - even when we know we're meant for more. Simon shares how our lifelong habit of seeking approval whether its with family, friends or your career, can block growth, creativity, and confidence. Int his episode, Simon explains how to trust your intuition, silence self-doubt, and rebuild courage from within. This episode will remind you that the only opinion that truly matters is your own. You'll learn: Why the fear of what people think runs so deep How to stop sabotaging yourself through overthinking Simple ways to build self-trust and inner strength How to raise resilient, confident kids who believe in themselves If you're ready to stop caring what others think and start living life on your terms, this episode is for you. Follow Simon on socials: https://simonalexanderong.com/ https://www.youtube.com/@simonalexandero #SimonAlexanderOng #PersonalGrowth #FearOfJudgment #InspiringConversations #MotivationDaily #SelfConfidence #MindsetMatters #TrustYourself

Are you holding yourself back because you're afraid of what others might think? In this episode, Simon Alexander dives deep into one of the most common fears we all face, the fear of judgment. From changing careers to taking bold steps toward your dreams, we often stop ourselves because of how we think others will perceive us. Simon shares powerful insights on how to overcome the need for approval, trust your intuition, and build true inner confidence. You'll learn why seeking validation can sabotage your growth and how to rewire your mindset to live freely and authentically. Simon talks about: Why fear of judgment stops you from starting again How approval-seeking begins in childhood and continues into adulthood The key to building resilience and self-trust How to silence the noise of other people's opinions Steps to focus on becoming the best version of yourself, one day at a time If you're ready to stop worrying about what others think and start living with confidence and clarity - this conversation is for you. Subscribe for more conversations on mindset, leadership, and self-growth #StopCaring #FearOfJudgement #SelfGrowth #Mindset #SimonAlexander

Rory Sutherland reveals a simple truth about branding: your attitude toward a company isn't shaped by its logo or marketing - it's shaped by people. In this clip, Rory shares a Royal Mail insight that changed how he sees branding. After extensive research, they found that people's opinions of Royal Mail depended almost entirely on one thing… Whether they liked their postman. That discovery exposes a deeper truth about marketing and behavioral science: trust is personal, not corporate. Brands live and die through human interaction: not data, algorithms, or slogans. Rory explains why marketers must focus less on communication efficiency and more on emotional connection. The “postman effect” proves that great branding starts with real people doing ordinary things well - every single day. Have you ever loved a brand because of one great experience? Let us know in the comments. Subscribe for more Rory Sutherland insights on behavioral science, branding, and creativity.

Buy our book! https://amzn.eu/d/awvCnwq It's safe to say that most people think cold calling is dead. It's time we put an end to these rumours. Cold calling is alive and thriving. In this new segment of trench tips we'll be listening to cold calls live from people in the trenches and giving them our thoughts, feedback and the finest roast in the country. If you like cold calls like I like my coffee, then this episode might be for you. We roast the finest cold calls across the world and hopefully leave you with some tips and tricks when it comes to cold calling. ==================================

Rory Sutherland reveals the one £4 book from 1916 that he says is “better than Harvard Business Review.” The book - Obvious Adams by Robert Updegraff holds timeless lessons on creativity, perception, and why obvious ideas often change everything. In this clip, Rory explains why modern marketers rely too much on data, models, and metrics and not enough on human psychology. Obvious Adams reminds us that the most effective ideas are often so simple they're ignored. He connects the dots between creativity, behavioral science, and business success, showing how the best marketing isn't about algorithms or efficiency, but about noticing what everyone else overlooks. Whether you're a marketer, entrepreneur, or creative thinker, this story will change how you see “obvious” ideas forever. What's your “Obvious Adams” moment? Share it in the comments below. Subscribe for more Rory Sutherland insights on creativity, behavioral economics, and brand strategy.

Buy Our Book: https://amzn.eu/d/4L2iZYn Ever wondered what really happens behind the scenes of BBC's Dragon's Den? In this exclusive throwback clip, Piers Linney - entrepreneur, investor, and former Dragon, opens up about his time on the show, how we was approached and the fame that followed. From secret filming details and real business negotiations to lessons about success, resilience, and the future of entrepreneurship, this is a side of Piers Linney you've never seen before. In this clip: How Piers Linney was chosen to be a Dragon What the cameras never showed on TV The truth about startup pitches and deals How AI is transforming business and investment today What advice he'd give to the next generation of entrepreneurs About Piers Linney: Piers Linney is a British entrepreneur, investor, and former Dragon on BBC's Dragon's Den. He's known for his work in technology, finance, and promoting diversity in business and now he's exploring how AI will redefine the future of work and opportunity. Drop a comment below Would AI make a better Dragon than humans? Subscribe for more conversations with entrepreneurs, innovators, and thinkers shaping the future of business.

Buy our book! https://amzn.eu/d/emoA01V Can one tiny habit actually rewire your brain? Neuroscientist and Ness Labs founder Anne-Laure Le Cunff says yes, but not the way you think. In this episode of the We Have A Meeting Podcast, Anne-Laure reveals the neuroscience behind tiny experiments: small, low-pressure changes that train your brain to take action, build confidence, and escape perfectionism. She shares how overthinking blocks progress, why our “maximalist brain” loves big goals, and how curiosity - not willpower fuels long-term growth. If you've ever felt stuck between planning and doing, this episode will show you how neuroscience can help you think better, act faster, and live more intentionally. Subscribe for more conversations that leave you wanting more. #AnneLaureLeCunff #Neuroscience #TinyHabits #Mindset #SelfImprovement #Overthinking #Productivity #WeHaveAMeetingPodcast

Buy our book! https://amzn.eu/d/emoA01V What if the secret to progress wasn't thinking harder, but experimenting smaller? In this sneak peek from the We Have A Meeting Podcast, neuroscientist and founder of Ness Labs Anne-Laure Le Cunff shares how to escape the trap of overthinking and perfectionism by treating your life like a series of tiny experiments. Anne-Laure explains why ambitious people often get stuck in their heads, how to build momentum through action, and what happens when you let go of the need to “get it right.” 00:00 - Why ambitious people overthink 00:40 - “Stop thinking about it. Start experimenting.” 02:15 - Why small experiments work 03:40 - The “maximalist brain” trap 04:30 - Learning what's truly for you “You're not aiming to succeed — you're aiming to learn.” Watch the full episode soon on We Have A Meeting Podcast and learn how neuroscience, curiosity, and self-awareness can help you think better, live better, and redefine success. Follow Anne-Laure Le Cunff: https://anne-laure.net/ https://nesslabs.com/ Tiny Experiments Book: https://amzn.eu/d/fhq7138

Buy our book! https://amzn.eu/d/awvCnwq It's safe to say that most people think cold calling is dead. It's time we put an end to these rumours. Cold calling is alive and thriving. In this new segment of trench tips we'll be listening to cold calls live from people in the trenches and giving them our thoughts, feedback and the finest roast in the country. If you like cold calls like I like my coffee, then this episode might be for you. We roast the finest cold calls across the world and hopefully leave you with some tips and tricks when it comes to cold calling. ==================================

Buy our book! https://amzn.eu/d/507GFzt Charlene Douglas, relationship and psychosexual therapist from Married at First Sight UK, joins us to unpack what really keeps love and intimacy alive. In this throwback video from our full conversation with Charlene Douglas, she explains: • Why arguments and avoidance are early warning signs • Why it's never just in the bedroom • What men and women misunderstand about foreplay • How she helps couples on Married at First Sight UK find real connection Watch the full episode here: https://www.youtube.com/watch?v=UA6EkO4C7d8 Subscribe for more conversations with the experts from MAFS UK and beyond. #MAFSUK #CharleneDouglas #MarriedAtFirstSightUK #RelationshipAdvice #SexTherapist #RelationshipExpert #MAFS2025 #LoveAndConnection #MAFSUKClips #CharleneDouglasMAFS

Buy our book! https://amzn.eu/d/74yyQRZ Rory Sutherland is back on the We Have a Meeting Podcast and this is the MOST insightful Rory Sutherland interview ever recorded. In this episode, Rory, Vice Chairman of Ogilvy and one of the most brilliant minds in behavioural economics and advertising, unpacks how human psychology drives decision-making, creativity, marketing, and influence. Topics covered include: Why attention spans aren't shrinking - they're polarising The hidden psychology of influencer marketing How brands can build trust and credibility in the digital age The power of counter-trends and revealed consumer preferences Why irrational behaviour makes perfect sense in marketing How YouTube became our new instruction manual Rory's thoughts on advertising as a force for good Whether you're a marketer, entrepreneur, creative, or just fascinated by behavioural science, this conversation will change how you think about marketing, persuasion, and human behaviour. Watch till the end for Rory's thoughts on the future of marketing, the role of storytelling, and why understanding human irrationality might just be the most valuable business skill of all. If you enjoy this, make sure to like, subscribe, and share for more world-class interviews with marketing and psychology legends.

Rory Sutherland shares mind-blowing insights on why the “boring” parts of life, like suburbia, YouTube tutorials, and everyday marketing that might actually be secretly brilliant. In this sneak peek from the full podcast, Rory breaks down how psychology, perception, and creativity shape the way we value things, and why logic alone can't explain what people really want. Watch the full episode soon for more from Rory Sutherland on marketing, human behavior, and why the world runs on irrational ideas. Subscribe for more conversations on psychology, business, and creativity. Follow the podcast on Spotify & Apple Podcasts - coming soon! #RorySutherland #Marketing #Psychology #Podcast

Buy our book! https://amzn.eu/d/awvCnwq It's safe to say that most people think cold calling is dead. It's time we put an end to these rumours. Cold calling is alive and thriving. In this new segment of trench tips we'll be listening to cold calls live from people in the trenches and giving them our thoughts, feedback and the finest roast in the country. If you like cold calls like I like my coffee, then this episode might be for you. We roast the finest cold calls across the world and hopefully leave you with some tips and tricks when it comes to cold calling. ==================================

Buy our book: https://amzn.eu/d/7LkyVkj From $15K in credit card debt to closing multi-million-dollar AI-driven deals, Daniel Priestley shares how risk, mindset, and adaptability shaped his journey. In this throwback clip, he reveals what real success looks like, why personal branding matters more than ever, and how AI is reshaping business as we know it. Watch the full episode - pinned at the end of the video! Need help with your business? Visit: https://www.wehaveameeting.com/

Buy our book! Sales Is Therapy: https://amzn.to/3L0mD2h Contact Stu: https://stuheinecke.com/ Check out Stu's books: Check out Stu's Books: How To Get A Meeting With Anyone: https://amzn.eu/d/hrOEFM2 How to Grow Your Business Like a Weed book: https://amzn.eu/d/h3aevZP What if you could land a meeting with anyone using creativity instead of cold emails? In this episode, Wall Street Journal cartoonist, bestselling author, and “Father of Contact Marketing” Stu Heinecke joins the podcast to share how audacity, humour, and human connection can open any door. Stu reveals: Why “best practices” in sales often kill creativity and results How to grab attention with as little as £100 The legendary helicopter story that changed music history How cartoons became his secret weapon for building high-level relationships Why businesses should learn to grow like a weed and thrive in disruption Whether you're in sales, entrepreneurship, or just looking to stand out, this conversation will change how you think about outreach, relevance, and risk-taking. Check out Stu's Books: Listen to the full episode on all podcast platforms Subscribe for more bold ideas on sales, growth, and creative marketing

In this exclusive preview, Stu Heinecke, Wall Street Journal cartoonist, bestselling author, and the Father of Contact Marketing. He reveals why traditional “best practices” fail and how bold creativity wins attention. Stu explains how to: Break through the noise without a big budget Personalize outreach in a way that actually feels personal Use relevance and curiosity to start real conversations Grow your business “like a weed”, Become resilient, adaptive, and ready to thrive through disruption From cartoon-powered campaigns to mindset lessons inspired by nature, Stu shows that the future belongs to those who dare to be different.

In this special conversation, internationally bestselling author Mitch Albom joins Jack Frimston and Zac Thompson to explore what really matters when time is running out. Mitch is the writer who gave the world Tuesdays with Morrie, The Five People You Meet in Heaven, and For One More Day. His books have sold over 40 million copies worldwide, and his latest novel — Twice — has already been snapped up by Netflix for adaptation. We cover: ✅ Why stories about death teach us how to live ✅ The legacy of Tuesdays with Morrie nearly 30 years on ✅ What inspired Twice and why it's already resonating globally ✅ How grief, love, and hope run through all of Mitch's work ✅ What he's learned after decades of writing about the biggest questions in life If you've ever wondered how to live a meaningful life in the face of death, this episode will stop you in your tracks.

Everyone is chasing more... more money, more success, more status. But what if, as William Blake said, “more, more is the cry of the mistaken soul”? In this powerful conversation, psychotherapist and author Mark Vernon joins Jack Frimston and Zac Thompson to explore why so many of us never feel like we have done enough, and how Stoicism, philosophy, and spiritual intelligence can help us break free from the treadmill of modern life. We cover: ✅ Why Stoicism surged during the pandemic ✅ How breakdowns often spark spiritual awakenings ✅ William Blake's warning about endless accumulation ✅ The role of myths, stories, and religion in shaping meaning ✅ Whether free will actually exists (and why it matters) ✅ Practical first steps if you are feeling lost or burnt out If you have ever asked yourself, “When will enough be enough?” this episode is for you.

Everyone in sales and marketing is shouting “tell your story” — but what if that advice is completely backwards? In this video, Jack Frimston and Zac Thompson break down why the storytelling hype has gone too far, and why the real power in sales comes from understanding the prospect's story — not forcing yours. Here's what you'll learn in the next 10 minutes: ✅ Why the “just tell your story” trend is broken ✅ The difference between marketing stories vs. sales conversations ✅ How to flip the mirror and uncover your prospect's story ✅ A live cold-call role play showing depth over surface pitches ✅ The psychology behind why recent examples matter (heuristics bias) ✅ How to use story-driven questioning to find the real pain If you're tired of surface-level pitches and want to learn how to sell like a therapist — this is for you.

In this episode of We Have A Meeting, we sit down with Kenneth Valentine, a former United States Secret Service agent who spent his career protecting Presidents, world leaders, and high-profile figures under constant threat. Kenneth pulls back the curtain on what really happens behind the scenes when it comes to assassination prevention, political shootings, and the split-second decisions that save lives. From scanning crowds to understanding attacker psychology, Kenneth shares the methods, drills, and instincts that agents are trained to rely on. He also reveals the pressure, the adrenaline, and the unseen sacrifices that come with guarding some of the most powerful people on earth. Whether you're fascinated by history, leadership under pressure, or just want to understand how the Secret Service prepares for the unthinkable, this conversation is full of rare insights from someone who's been on the frontline of national security. ⏱️ Topics Covered: How Kenneth Valentine became a U.S. Secret Service agent The tactics and training used to prevent political shootings The psychology of an assassin – and how agents anticipate threats Real stories from protecting Presidents and world leaders Why the smallest details matter most in high-stakes security Lessons in focus, discipline, and resilience that apply far beyond protection work

The Socratic Method is not just for philosophy classrooms. It is a game changer in sales. By asking the right questions, you can inspire critical thinking, uncover deeper problems, and create conversations that feel collaborative instead of pushy. In this Trench Tips video, we break down: ✅ What the Socratic Method is ✅ Why it works in selling ✅ The 5 steps to having better sales conversations ✅ How to use it to challenge prospects without creating conflict If you want to learn how to sell without feeling salesy, this is for you.

In this episode of We Have A Meeting, we sit down with James Clutterbuck, the man behind Berkley Red – a consultancy that specialises in selling to the super-rich. James lifts the lid on the psychology, patience, and precision it takes to close deals with high-net-worth individuals. From yachts to private jets, art to real estate, he shares the strategies and stories from a world where clients have unlimited choice, but only buy from those they trust. We dig into what really drives wealthy buyers, why most salespeople fail to reach them, and how James built a business advising brands on cracking one of the hardest markets in the world. Whether you sell luxury goods, run a business that wants affluent clients, or just want to understand how the 1% think, this episode is packed with lessons that go way beyond sales. ⏱️ Topics Covered: How James Clutterbuck built Berkley Red into a trusted partner for luxury brands The psychology of selling to high-net-worth and ultra-high-net-worth clients Why “selling harder” doesn't work with the wealthy – and what does The role of status, exclusivity, and storytelling in luxury sales The biggest mistakes salespeople make when approaching affluent buyers Lessons in patience, positioning, and trust that every seller can apply

In this episode of We Have A Meeting, we are joined by Tony Truman, the man who built Ocean Beach Ibiza into one of the most iconic party destinations in the world. Tony lifts the lid on the wild reality of Ibiza's nightlife industry, the business behind the champagne sprays, the celebrities, and the headlines. From the early days of building venues to running one of Europe's most famous beach clubs, he shares the raw truth about what it really takes to thrive in a world built on music, money, and madness. Whether you have partied in Ibiza, dreamt about the lifestyle, or just want to hear how one man turned a holiday island into a global brand, this episode goes way deeper than the Instagram version of paradise. ⏱️ Topics Covered: How Tony Truman built Ocean Beach into an Ibiza institution The business model behind beach clubs and luxury nightlife Celebrity culture and the role it plays in building hype The economics of Ibiza and what really makes money on the island The controversies, challenges, and chaos behind the scenes Lessons in branding, hospitality, and entertainment every entrepreneur can apply

Want to know how to build a high performing sales team in 2025? In this Trench Tips episode, Jack Frimston and Zac Thompson share the hard truths from running outbound campaigns across industries and what actually works when scaling a sales team this year. You will learn: ✅ Why input is the number one driver of results and the real daily dial numbers you need ✅ How to use intent data to find prospects who are ready to speak to you ✅ The systems and frameworks that turn outbound into a repeatable machine ✅ Why culture is built on accountability and discipline not beanbags and ping pong ✅ The mindset shift every sales rep and leader needs in 2025 Whether you are a sales leader, founder, or rep in the trenches, this episode will show you how to scale performance without the fluff.

In this episode of We Have A Meeting, we're joined by Anthony Smith — Executive Producer of The Diary of a CEO — to uncover the behind-the-scenes strategies that turned the podcast into one of the most powerful media brands in the world. Anthony lifts the lid on what it takes to scale a podcast into a global phenomenon, from mastering storytelling and building emotional connection to creating viral moments that cut through the noise. With experience producing some of the most talked-about episodes in business podcasting, he shares lessons that every founder, marketer, and creator can apply. Whether you're building a podcast, scaling a brand, or looking to understand how Diary of a CEO became a cultural force, this is an episode you won't want to miss. ⏱️ Topics Covered: How Diary of a CEO grew from a small idea to a global brand The psychology behind creating addictive, shareable content Why emotional storytelling outperforms traditional marketing What it takes to build trust and authority in a crowded space The behind-the-scenes systems and processes powering a top podcast Lessons every entrepreneur can steal from one of the UK's biggest shows

How to Write the Perfect Cold Call Opener (Using Human Psychology) If you've ever wondered “What's the best cold call opener?” — here's the truth: Most salespeople lose the call in the first 10 seconds. They jump in with a pushy script, the prospect feels sold to, and the call is dead before it's even started. The perfect cold call opener isn't about sounding clever — it's about understanding psychology: ✅ Permission → “Can I steal 30 seconds?” creates control and respect. ✅ Curiosity → Make them lean in, not tune out. ✅ Pattern Interrupts → Break the robotic “sales call” expectation. ✅ Authority & Calmness → Your tone matters more than your words. When you master these elements, you'll never again sound like “just another salesperson” — you'll sound like a human worth listening to. We break down word-for-word examples of the best cold call openers inside our #1 bestselling book Sales Is Therapy.

Buy our book: https://amzn.eu/d/bO8xoDy In this episode of We Have A Meeting, we're joined by Clair Heaviside — Co-Founder and Chief Brand Officer of Serotonin, one of Manchester's fastest-growing creative agencies. Clair's story is anything but ordinary. From working in prisons using arts to inspire rehabilitation, to ultra-endurance running, to building a bold agency — this conversation explores the surprising connections between resilience, creativity, and leadership. Whether you're an entrepreneur, creative, or leader, this is one not to miss. ⏱️ Topics Covered: How ultra-running mirrors entrepreneurship Lessons from building Odd Arts in prisons and vulnerable communities Why discomfort is key to growth in business and life Building Serotonin into a standout Manchester agency The link between resilience, creativity, and leadership

Buy our book: https://amzn.eu/d/bO8xoDy In this episode of We Have A Meeting, we're joined by Dan Pope — founder and host of the HUNGRY podcast — to dive deep into the marketing strategies behind the world's most exciting food and drink brands. Dan shares the secrets he's learned from interviewing 300+ founders and marketers behind challenger brands like Huel, Graze, LEON, and more. From building irresistible brand stories to cracking retail distribution and mastering FMCG growth, this episode is packed with real-world insights. Whether you're a marketer, brand builder, or startup founder, this is a must-watch. ⏱️ Topics Covered: What makes a food or drink brand truly stand out The psychology of buyer behavior in supermarkets Why some brands go viral and others don't Lessons from top founders in FMCG The role of storytelling and authenticity in food branding How Dan built one of the UK's top CPG podcasts

James Collier, registered nutritionist, former NHS dietitian, and co-founder of Huel, joins us to share how he built one of the world's fastest-growing food brands. Since 2015, Huel has sold over 400 million meals in 80+ countries, starting with a simple powdered product and expanding into bars, ready-to-drink meals, and hot food. In this episode, we dive into the business journey, the future of sustainable eating, and James's new book Well Fed (coming January 2025).

Use this book to transform how you sell: https://amzn.to/3XYZ123 (Sales Is Therapy – Written by real cold callers. For real results.) In this video, we react to Alex Hormozi's best advice on sales, cold calling, and how to close more deals. If you're looking to improve your outbound sales, build a stronger sales strategy, and master the art of closing — this one's for you. We break down the real sales skills behind Hormozi's thinking and how to apply them on the phone, in-person, or via email. Whether you're a junior SDR or a founder doing founder-led sales, understanding buyer psychology is key. We share what most cold callers get wrong, how to fix it, and how Hormozi's principles can help you turn conversations into contracts. We cover everything from cold calling tips, sales objection handling, follow-up frameworks, to mindset shifts that'll change the way you think about rejection. Sales isn't about pushing — it's about pulling. And Hormozi gets that. This isn't fluff. These are sales tips that actually work — tested across thousands of calls. You'll hear real scripts, real rebuttals, and our take on how to ethically influence a buying decision. If you're obsessed with sales performance, sales training, and closing deals faster — subscribe and stick around. Whether you're learning how to cold call or looking to sharpen your B2B sales skills, this will give you the edge. Don't miss this reaction to Alex Hormozi's sales mindset. Watch the full video for practical sales tips and a breakdown of what actually makes you close more. This is sales, redefined. #SalesTips #ColdCalling #CloseMoreDeals #SalesStrategy #SalesTraining #SalesMindset #SalesCoach #SalesAdvice #ObjectionHandling #SalesFrameworks