We Have A Meeting

In this episode, we sit down with Jodie Cook, An entrepreneur, investor, and founder who built and sold a 7-figure social media agency before turning her focus to AI-powered systems. We talk about building a business from 22, scaling to a team of 20, and what it really takes to create a company you can step away from. Jodie shares how her athlete mindset shaped her success, why most coaches struggle with lead generation, and how AI is transforming the way experts attract clients. This is a conversation about leverage, discipline, scaling smart, and building businesses that don't rely on you. If you're a founder, coach, or entrepreneur navigating the AI shift, this one's for you! Enjoy :) Learn more about Jodie - https://www.jodiecook.com Hear more from the Hosts: Jack - https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac - https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit https://www.nooks.ai

Salespeople who swear on their calls close 8% more deals. Marketing teams using pink and purple instead of "Series A Blues" get more attention. Companies that avoid pissing anyone off end up exciting no one. In this episode, we sit down with Udi Ledergor, Chief Evangelist and former CMO at Gong, to unpack the psychology behind courageous marketing, the real impact of AI on sales teams, and why being different beats being better every single time. Udi reveals how Gong built one of the most recognizable brands in B2B by rejecting best practices, embracing controversy, and creating a culture where teams feel safe to fail. From the drooling bulldog mascot that made enterprise customers angry, to the viral research on swearing in sales calls, to the plain-text email that generated 700 event registrations in hours—this is a masterclass in standing out in a sea of sameness. We also dive deep into AI: what it can actually do right now, what it can't, and why the creators of ChatGPT don't use ChatGPT to run their revenue teams. Spoiler: AI isn't coming for your job. But salespeople who know how to use AI are coming for the jobs of those who don't. What You'll Learn: Why swearing on sales calls increases win rates by 8% The danger of "best practices" and why boring is the biggest risk in B2B marketing How to build a brand that polarizes—without crossing the line The two buckets of AI: what it can automate vs. what it can guide you on Why OpenAI and Anthropic use Gong to run their revenue teams (and what that tells you about generic LLMs) The plain-text email experiment that got 700 event sign-ups in hours How to create psychological safety on your team so they take risks and do their best work Why indifference is worse than hate when it comes to your messaging From privacy policy emails that went viral, to bulldogs on login screens, to the Starburst logo that refused to fit neatly into a square, this episode will change how you think about marketing, sales, and standing out in 2026. If your brand feels invisible, your messaging feels safe, or your team feels stuck playing by the rules everyone else is playing by, this conversation will give you permission to break free. Sponsored by Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at prospeo.io/wham About the Guest: Udi Ledergor is Chief Evangelist and former CMO at Gong, and author of the bestselling book Courageous Marketing: How to Take the Boring Out of B2B. He's known for building bold, unconventional marketing teams and helping sales leaders understand how AI is transforming their world. Find Udi on LinkedIn and grab his book wherever books are sold. Chapters: 00:00 Salespeople Who Swear Close 8% More Deals: The Research That Went Viral 02:15 Who Is Udi Ledergor: From Gong CMO to Chief Evangelist 04:30 Courageous Marketing: Why Different Beats Better Every Time 08:12 The Series A Blues Problem: How Gong Chose Pink and Purple 11:45 The Drooling Bulldog: When Enterprise Customers Hated the Brand 15:20 How to Be Polarizing Without Crossing the Line 19:03 The Plain-Text Email That Got 700 Event Registrations in Hours 23:47 AI vs Automation: What's Actually New and What's Just Rebranded 28:34 The Two Buckets of AI: Automation and Guidance 32:19 Why OpenAI Uses Gong to Run Their Revenue Team 36:55 Are We Losing Critical Thinking by Outsourcing to AI? 41:28 Building Courageous Teams: Psychological Safety and Process Accountability 47:12 The Privacy Policy Email That Went Viral on Twitter 50:45 One Question to Ask Yourself: How Can You Break Away From Boring Practices? #CourageousMarketing #UdiLedergor #Gong #SalesPsychology #AIinSales #B2BMarketing #WeHaveAMeeting

Does dropping an F-bomb actually close more deals? Udi Ledergor shared the data point that shocked the sales world: salespeople who swear on calls have an 8% higher win rate than those who don't. The reaction was instant chaos. One-third of people were appalled, calling it "unprofessional." The other two-thirds? They knew we were onto something real. In this sneak peek with Udi Ledergor, we dive into the controversial "Profanity Study" and the philosophy of Courageous Marketing. Key takeaways: Why "safe" marketing is actually the most dangerous strategy The psychology behind why polarising content wins Why indifference is the true enemy of sales growth Subscribe for the full episode dropping tomorrow! Chapters: 00:00 The Swearing Sales Stat That Broke the Internet 00:35 The Marketer's Dream: When Half Love It and Half Hate It 00:52 The Indifference Problem: If Nobody's Pissed Off, Nobody Cares 01:45 The Core Domain Exercise: Defining Your Brand Identity 02:08 What People Say When You Leave the Room: The Jeff Bezos Brand Test 02:20 From Best Practices to Courageous Marketing: Making the Transition Sponsored by Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. Try it free at prospeo.io/wham #SalesAdvice #CourageousMarketing #B2BMarketing #Polarizing #SalesPsychology #WeHaveAMeeting

You think you're sending a meeting invite. Your team feels like they've just received a summons. In this episode on effective workplace communication, expert Chris Fenning reveals why the "blank calendar invite" is destroying your team's productivity. He shares his 3-part TPO Framework (Topic, Purpose, Output) to cut meeting times in half. What you'll learn: • How to start every meeting so people instantly know why they're there • The TPO framework that cuts meeting time in half • The polite sentence that brings a hijacked meeting back on track • How to write emails people actually reply to • How to communicate clearly between teams, experts, and non-experts Chapters: 00:00 The Meeting Framework That Changes Everything: Topic, Purpose, Output 01:14 Who Is Chris Fenning: Helping People Communicate 7% More Efficiently 02:02 The Symptoms of Bad Communication: Glazed Eyes and Endless Meetings 02:51 The First Minute of Every Meeting: Getting Everyone on the Same Page 06:38 The Amazon Six-Page Memo: Why It's Terrible for Most Companies 10:53 Regaining Control: What to Do When Meetings Go Off Track 15:54 The Education Gap: Why Nobody Teaches Us to Communicate at Work 18:48 University of Chris: Building a Communication Curriculum That Actually Works 21:38 Technical Teams vs Business: Bridging the Jargon Gap with Perspective and Impact 24:38 The Email Revolution: Subject Lines, Brevity, and the 30-40% Reduction 34:41 Making Training Stick: The Forgetting Curve and the Power of Repetition 37:23 Energising Your Team: The Anti-Icebreaker Approach to Training 40:33 AI and Communication: Custom GPTs, Chatbots, and the Ikea Success Story About the Guest: Chris Fenning is a communication expert helping technical teams and business leaders speak the same language. Website: chrisfenning.com LinkedIn: Chris Fenning Join the conversation: What's the most pointless meeting you've sat through this week? Tell us in the comments!

Stop writing emails until you watch this. You're not bad at email, you've just been taught wrong. Here are 3 mistakes filling up your inbox (and how to fix them today). In this sneak peek from our full conversation with communication expert Chris Fenning, we break down the simple changes that can cut your inbox volume by 30–40%. If your inbox feels endless, this clip will change how you write immediately. What you'll learn in this clip: Why "being polite" in emails actually backfires & wastes time The 1-minute structure that saves hours of back-and-forth Why most subject lines get ignored (and how to fix yours) The simple change one company used to reduce weekly emails by 40% 00:00 Where Everyone Gets Email Wrong: Subject Lines That Actually Work 00:13 The Columbia Email Problem: Why We're All Drowning in Messages 00:40 The Golden Rule: As Few Words as Possible 00:55 Skip the Small Talk: Why Social Niceties Kill Email Effectiveness 01:34 The Perfect Email Introduction: Tell Me What You Need Immediately 02:01 The 30-40% Fewer Emails Result: Real-World Proof This Works Subscribe to watch the full episode tomorrow. Get the complete framework, real-world examples, and learn how to apply these skills to your meetings and internal updates.

Got a sales problem you can't solve? Struggling with pipeline consistency, no-shows, or closing relationship-led deals? In this live sales therapy session, we answer real questions from the audience and break down what's actually holding your sales back. This isn't theory. This is live troubleshooting for SDRs, BDRs, founders, and anyone trying to fix their sales process in real time. We tackle everything from building consistent pipeline to handling objections, beating call screening, and getting senior decision-makers to actually take your call. In This Episode, We Cover: How to generate consistent sales pipeline (not just one-off wins) Why your meetings have high no-show rates and how to fix it The real reason your tone on cold calls isn't working How to build accurate call lists without wasting time on bad data The LinkedIn outreach strategy that's getting 99% reply rates How to close relationship-led deals without being pushy Getting C-suite and Fortune 500 executives to respond The ACES framework for handling objections in real time We also break down the "Poke the Bear" LinkedIn strategy, why case studies should be stories (not boring PDFs), and how to use direct mail to actually stand out in 2026. If you've ever felt stuck in your sales process, this episode will give you the clarity and tactics you need to move forward. Sponsored by Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. Try it free at prospeo.io/wham Chapters: 00:00 Sales Therapy Session: Fix Your Sales Problems Live 02:15 How to Generate Consistent Sales Pipeline 07:42 Case Studies and Testimonials: Do It All Upfront 11:20 No Shows on Meetings: The Emotion Problem 16:33 Building Call Lists That Actually Convert 22:47 The New LinkedIn Offering: The Poke the Bear System 28:19 Closing Relationship-Led Deals Without Pressure 32:56 Guarantees and Managing Client Expectations 37:14 Reaching C-Suite and Fortune 500 Decision Makers 42:08 The ACES Framework: Accept, Clarify, Explore, Redirect #SalesTherapy #SalesTips #ColdCalling #LinkedInOutreach #B2BSales #WeHaveAMeeting

Ever wondered what actually happens in the boardroom? Join us for an unfiltered conversation with Mike Soutar as he reveals the truth behind those viral interview moments on BBC's The Apprentice. In this episode, Mike pulls back the curtain on working with Lord Sugar, the psychology behind the famous interview panel, and what the cameras don't show you. We discuss: Becoming an Apprentice Interviewer What it's really like meeting Lord Sugar Behind-the-scenes secrets from the set Mike's honest opinion on the contestants #TheApprentice #MikeSoutar #BusinessAdvice Chapters: 00:00 The Call That Changed Everything: Becoming an Apprentice Interviewer 00:25 Meeting Alan Sugar: 40 Minutes That Determined Everything 00:58 From One-Time Opportunity to 13-Year Legacy 01:37 13 Years Later: The Privilege and Impact of The Apprentice 01:58 Behind the Scenes: What Really Happens in Those Interview Rooms 02:32 The Real Motivation: Protecting Alan Sugar's Investment Watch the full episode here: https://youtu.be/jiirD9b_l-Q

Stuck at 6 figures? Most entrepreneurs stall because they solve the right problem at the wrong time. In this episode, we reveal the brutal truth about what it really takes to scale a business to 7 figures—without becoming the bottleneck. We sit down with Charlie Johnson, founder of 7 Figure Scaling Systems, to break down the simple, repeatable frameworks you actually need. If you are an online coach, consultant, or agency owner, this is your blueprint to escape unpredictable lead flow and build predictable revenue. Inside This Episode: The "One Question" that predicts if you'll scale or fail. The Trap: Why most businesses break within 12 months. AI vs. Organic: How to make ads and content work together. Pricing Psychology: Hacks to double your close rates instantly. Retention Systems: How to keep clients long-term and stop churn. Charlie shares his journey from online fitness coaching to building multiple seven-figure businesses, proving that personal branding is your biggest competitive advantage in the coming years. Guest: Charlie Johnson (@CharlieJohnsonFitness) (@sevenfigurescalingsystems) Sponsored by Prospeo, the easiest way to find verified emails and contact data for outreach and lead generation. Try it free at prospeo.io/wham Chapters: 00:00 The Fear-Driven Brain: Why Negative Hooks Capture Attention 01:24 From Estate Agent to Seven Figures: Charlie's Origin Story 04:41 Red Ocean vs Blue Ocean: Why Charlie Swims in Harder Waters 06:05 Finding the Bottleneck: The Theory of Constraints in Your Funnel 08:38 The Seven Hour Rule: Why Long-Form Content Builds Trust Faster 10:44 AI-Powered Targeting: Reading Your Customer's Mind Through Data 14:17 The Spider Web Marketing System: How Ads Feed Organic Growth 16:35 The Boosted Follower Campaign: The Lowest Risk Ad Strategy 18:44 Building the Offer: Testing Demand Before You Create the Product 22:07 The Webinar Blueprint: From $27 Tickets to High-Ticket Closes 27:24 Curiosity Plus Fear: The Marketing Hook That Never Gets Old 31:30 From Solopreneur to Team Leader: The Culture Shift That Changed Everything 34:24 Hiring Navy SEALs: The One Question That Reveals Drive 41:52 The Question Nobody Asks: What Do You Actually Want and Why? #scalingbusiness #7figurebusiness #marketingstrategy #businesssystems #entrepreneurship #wehaveameeting #leads

Why MrBeast is mathematically impossible to ignore. Why do you click on MrBeast videos even when you don't want to? In this sneak peek of We Have A Meeting, Charlie Johnson reveals the dark science of attention engineering. Discover how top creators weaponise curiosity gaps, fear, and dopamine to hijack your brain—and why it has nothing to do with luck. We break down exactly how the human brain is wired to respond to uncertainty and why negative hooks are currently outperforming positive ones. This isn't just about the YouTube algorithm; it's about biology. In this episode, you'll learn: The Attention Trap: How curiosity gaps and fear keep you bingeing content. The MrBeast Formula: Why his dominance is engineered, not accidental. Viral Cycles: Why audiences are becoming skeptical and what works now. Psychological Triggers: How your brain is being quietly hijacked every time you press play. Stop blaming the algorithm. Start understanding the psychology. Sponsored by Prospeo, the easiest way to find verified emails and contact data for outreach and lead generation. Try it free at prospeo.io/wham Chapters 00:00 The Curiosity Gap: Why MrBeast Crushes on YouTube 00:20 Negative Hooks: Why Fear Drives Action 00:46 The Skepticism Problem: Are We Getting Tired of Being Sold To? 01:16 Curiosity Wins Every Time: The One Thing That Always Works 01:52 Geographic Awareness: Why Mainland Europe Is Less Skeptical 02:20 The Marketing Cycle: Why Strategies Come and Go #MrBeast #ViralPsychology #ContentCreator #WeHaveAMeeting

What would you do if you had to start a business from scratch in 2026 with just £100? In this episode of We Have A Meeting, we break down a step-by-step plan to build a lead generation agency from zero. No investors, no paid ads, no expensive software, and no safety net. If you are looking for a real-world £100 business plan, this is exactly how we would do it today. We cover: How to start a lead gen agency from scratch in 2026 How to find your first clients with £0 ad spend How to validate your offer before you build it How to structure your first agency pricing and recurring revenue Guerrilla marketing and outreach strategies that actually get replies Why cashflow and upfront payment matter when you are starting out Whether you are an aspiring entrepreneur, freelancer, or future agency owner, this episode is a practical playbook for building a business with no budget and no audience. If you have ever thought, "I want to start an agency, but I do not have money, connections, or experience yet," this episode will show you exactly where to begin. Sponsored by Prospeo, the easiest way to find verified emails and contact data for outreach and lead generation. Try it free at prospeo.io/wham Chapters 00:00 The £100 Challenge: Building a Lead Gen Agency From Scratch 00:57 Step One: Identify Your Scalable Skills 03:32 The Trojan Horse: Testing Your Messaging Before You Launch 04:44 Finding Your First Customers Without Spending a Penny 06:09 The Podcast Trojan Horse: 100% Close Rate 08:13 Spending Your £100: The Guerrilla Marketing Campaign 10:59 The Holographic Dinosaur Card: Making an Impact 12:15 Cash Upfront vs Payment Terms: The Honest Approach 13:49 The Six-Month Commitment: Tying Goals to Longevity 14:36 The Godfather Offer: Risk Sharing for Young Entrepreneurs 16:29 Free Tools and Minimal Spend: Data, Dialers, and Direct Mail 18:52 Your Network Is Your Net Worth: Leveraging Past Connections 20:15 Month One: £4K to £10K in Revenue 21:23 The £750 Marco Challenge: Your Task

What does it actually mean to be a man in 2026? In this episode, we talk about the masculinity crisis that nobody really wants to face. Why so many men feel lost, emotionally disconnected, and under pressure to live up to an old idea of what being a man is supposed to look like. George Bell opens up about his own battle with mental health and suicidal thoughts, and how his understanding of masculinity nearly cost him his life. We explore why men are taught to suppress emotion, why asking for help still feels like weakness, and why so many young men are turning to extreme online figures for identity and direction. In this conversation we cover: Why masculinity is changing and why many men are struggling with it The link between emotional suppression and male suicide How modern culture is leaving men without a clear role or identity Why “men are broken” is not an attack, but a wake-up call What healthy, grounded masculinity could actually look like George also talks about his new book and the work he is doing around male mental health and redefining what it means to be a man. George's book: https://amzn.eu/d/0DuILcz This is not about blaming men. It is about understanding what is happening to them. If you have ever felt pressure to stay silent, man up, or carry everything alone, this episode is for you. Chapters 00:00 The Andrew Tate Symptom: Why Boys Are Listening 01:43 Redefining Masculinity: The Problem We're Not Talking About 04:58 Rock Bottom: When Being a Man Nearly Killed Me 06:52 What Is Masculinity? Breaking Down the Rigid Definition 09:43 The Void Andrew Tate Fills: Pride, Power, and Purpose 15:04 The Last 20 Years: How Social Media Changed Everything 18:42 Men Are Struggling and Nobody's Listening 22:19 The Breaking Point: Something's Not Right With Me 30:58 Never Quite Fitting In: The Bullied Boy at School 37:51 The Health Crisis: Why Men Aren't Going to the Doctor 42:21 What We Can Learn From the Past: Stoicism vs Suppression 49:18 Fighting Myself: The Masculine Trap That Made It Worse 51:31 The Toolbox: Understanding Your Emotions First 56:40 The Technology Trap: Social Media Is Aging You Faster 01:05:57 What Am I Using and What Is It Doing to Me? #MasculinityCrisis #MensMentalHealth #RedefiningMasculinity #AndrewTate

Why are so many boys and young men drawn to Andrew Tate and similar influencers? In this sneak peek from the upcoming episode with George Bell author of Be A Man About It, we explore the deeper question behind the controversy: what void is being filled, and why traditional messages about masculinity, confidence, purpose, and identity are no longer reaching young males. Rather than simply asking “Is Andrew Tate bad?”, this conversation looks at why his message resonates, what modern boys are missing, and how society's portrayal of men as dangerous, toxic, or broken is pushing them toward extreme online role models. We discuss male identity, masculinity in the digital age, fatherlessness, self-worth, purpose, and the psychological needs of teenage boys growing up on social media. This clip examines: • Why young boys feel ashamed of being male • How masculinity is portrayed in media and schools • Why Andrew Tate's lifestyle (money, women, fitness, status) is so appealing • The crisis of meaning facing Gen Z boys • How online influencers fill the role models gap • The real reason canceling Tate won't solve the problem • What positive masculinity could look like in 2026 and beyond If you've wondered why so many teenage boys defend Andrew Tate, why masculinity content is exploding on YouTube and TikTok, or what message young men are actually hungry for, this sneak peek into the full episode asks the question no one else is asking. Full episode drops tomorrow at 5pm. Chapters 00:00 The Dangerous Boy Stereotype: What Young Men See Online 00:46 The Andrew Tate Appeal: Why Boys Are Listening 01:03 The Traditional Masculine Checklist: Money, Fame, and Validation 01:43 The Whack-a-Mole Game: Why Another Influencer Will Just Replace Him #AndrewTate #ModernMasculinity #Toxic Masculinity

TikTok is full of viral sales advice, cold call scripts, and so called sales gurus claiming to have the perfect opener, the best objection handling, and the fastest way to book meetings. In this episode of Trench Tips from We Have A Meeting, we react to real TikTok cold calling videos and break down what actually works in B2B sales and what is actively hurting your results. We analyse cold call openings, tone, delivery, pattern interrupts, budget objections, performance based offers, and appointment setting tactics that sound impressive online but fail in real sales conversations. From 14 day free trials to too good to be true promises, we explain why much of the viral sales content on TikTok is misleading and how to approach prospecting the right way. If you work in SaaS sales, SDR, BDR, account executive, recruitment, agency sales, or any outbound sales role, this video will help you improve your cold calling, discovery calls, pipeline quality, and meeting conversion rates. You will learn: How to structure better cold call openers How to handle budget objections properly Why most sales scripts fail in real conversations How to qualify prospects without sounding pushy How to avoid low quality meetings What real buyers respond to on cold calls Why viral sales advice does not translate to real results Subscribe for weekly sales training, cold call breakdowns, objection handling, and practical B2B sales strategy from experienced sales professionals. Chapters 00:00 Welcome to TikTok Cold Calling: What Could Go Wrong? 00:38 Good News or Bad News: The Curiosity Hook Opener 01:53 The Awful News Opener: When Shock Value Backfires 03:00 Neil's Masterclass: Calm, Collected, and Budget Savvy 06:42 Am I Speaking With: The Data Qualification Debate 08:39 The Youngest Cold Caller: Boss Man Energy 11:00 Free Trials and Performance Pricing: Too Good to Be True? 12:19 The Quick 10-15 Minute Call Trap: Just Sell Now 14:27 Am I Right in Saying: The Jordan Belfort Move 17:30 Final Thoughts: The Meeting Obsession Problem #coldcalling #sales #b2bsales

How do you communicate with anyone, even difficult people, once you understand how they think? In this episode, bestselling author Thomas Erikson (Surrounded by Idiots) breaks down how the DISC colour system explains behaviour, communication styles, leadership mistakes, and why so many conversations fail. We explore why most leaders struggle after promotion, why people think DISC is a personality test (it is not), how self-awareness impacts leadership and sales, and how adapting your communication style can completely change your results at work and in life. This conversation covers: How the DISC colour system really works Why DISC measures behaviour not personality How to talk to different personality colours (red, yellow, green, blue) Why experts often fail when they become leaders The role of self-awareness in leadership and sales How to give feedback people can actually hear Why being yourself at work can backfire How to adapt without pretending to be someone you are not Whether you are a leader, manager, salesperson, founder, or entrepreneur, this episode will change how you communicate and how you are perceived. Thomas Erikson is the author of Surrounded by Idiots, one of the most translated non-fiction books in the world. Get it here: https://amzn.eu/d/eiCd3or Learn more about Thomas Erikson: https://surroundedbyidiots.com Chapters 00:00 Surrounded by Idiots? You Might Be the Problem 03:34 The Self-Awareness Gap: 95% Think They're Above Average 07:36 The Aha Moment vs The Oh No Moment 16:27 Behaviour vs Personality: What You Can Actually See 17:14 The Natural You vs The Masks You Wear 20:28 You Can't Be Anything: The Beautiful Lie Parents Tell 22:36 Living a Lie: The Real Cost of Pretending Too Long 27:58 When Your Brain Is Set: The Frontal Lobe and Fixed Personality 32:11 Red, Yellow, Green, Blue: Reading People in Sales 36:47 Selling to the Four Colors: Stop Giving Them What You Want 38:15 The Unwilling Salesman: Playing Hard to Get 42:17 Go Green and Listen: The Phone Call Strategy 47:28 Tell It As It Is: The Feedback Lie Everyone Tells 50:58 Getting the Most From Your Team: Three Non-Negotiables 54:22 Who Hired All the Idiots? Taking Responsibility as a Leader 56:32 Your Main Job: Those Eleven People, Not the CEO

This is a sneak peek from an upcoming episode of We Have A Meeting Podcast featuring Thomas Erikson, author of the global bestseller Surrounded by Idiots. In this preview, Thomas challenges one of the biggest misconceptions around DISC and the colour system. He explains why the colours are not personality types, what DISC actually measures, and why so many people misunderstand how communication really works. This short clip is part of a much deeper conversation about behaviour, self awareness, leadership, and influence. The full episode goes further into DISC, communication styles, conflict, sales, and why people struggle to understand each other at work. If you have read Surrounded by Idiots, taken a DISC test, or want to communicate more effectively with different types of people, this preview will change how you think about the colours. Full episode out tomorrow at 5pm. Subscribe so you don't miss it! Chapters: 00:00 Not a Personality Test: Understanding DISC Profiles 00:13 Behaviour vs Personality: What You Can Actually See 00:34 The Natural You: Being Yourself at Home 01:03 Entering the Office: The Tweaking Begins 01:26 The Big Meeting Mask: Adapting for High Stakes 02:19 Different Masks for Different Situations 02:37 The Secret to Excellence: Minimal Adaptation Surrounded By Idiots Book: https://amzn.eu/d/57QdMXS Sales Is Therapy Book: https://amzn.eu/d/fSdYbkK

How to cold call with iOS and Google call screening in 2026. Call screening on iPhone iOS and Google Pixel Android is changing the way cold calling works, but it does not have to kill your results. In this episode, we break down exactly how to cold call with iOS and Google call screening, why most sales reps fail to get through, and the simple tactics that actually work. If you are struggling to reach decision makers because of Google call screening, iPhone voicemail screening, or AI gatekeepers, this video shows you how to flip the script. We explain how call screening really works, what triggers instant rejection, and how to create curiosity gaps that get your call answered. You will learn how to sound like you belong, what not to say, and how to cold call smarter instead of harder. Whether you are an SDR, BDR, recruiter, or founder doing outbound, this video will help you get past call screening without lying, sounding salesy, or getting blocked. If you want to: Beat Google and iPhone call screening Cold call decision makers in 2025 Improve answer rates on mobile Stop getting screened out by AI This episode is for you. Chapters 00:00 Call Screening Is Your Best Friend, Not Your Enemy 00:54 Mobile vs Landline: What Number Are You Dialing From? 02:08 Less Is More: The Golden Rule for Beating Screeners 02:54 The Curiosity Gap: Making Them Want to Call You Back 04:02 The Call Back Strategy: I'm Just Returning Your Call 04:39 Message Encrypted: The Genius Cryptic Approach 05:36 Sound Like You Belong: The Power Generator Technique 06:47 The Judy Trick: Leveraging Gatekeeper Names for Credibility 07:49 He'll Know What It's Regarding: The Confident Redirect 08:49 Resilience Wins: Keep Trying Until You Get a Firm Yes or No 10:21 Your Task: Comment and Win £500

What if the real lever for change is not doing more, but becoming intentional about what shapes your brain, habits, and daily environment? In this episode of We Have A Meeting Podcast, Dan Murray, entrepreneur and founder of Heights, shares a deeply honest conversation about mental health, brain health, and the hidden forces that quietly shape how we think, feel, and live. Dan opens up about grief, depression, anxiety, chronic insomnia, and the search for long term solutions beyond quick fixes. He explains how nutritional imbalances can impact mood, focus, motivation, and sleep, why brain health is often misunderstood, and how neuroplasticity allows us to actively reshape who we become over time. The conversation also explores entrepreneurship through the lens of integrity and values. Dan reflects on building Heights from personal necessity, designing habits instead of relying on willpower, and the difficult decision to walk away from a successful podcast business to protect his family life and sense of alignment. Blending neuroscience, lived experience, simplicity in health, and intentional living, this episode is a grounded reminder that progress comes from small, consistent changes and conscious inputs, not perfection. You are not stuck with the brain, habits, or life you have today. CHAPTERS: 00:00 One Hour of Nutrition: What Doctors Don't Learn 05:07 Whiskey, Weed, and Panic Attacks: Rock Bottom 11:53 Your Brain Is On Fire: The Dietician Who Changed Everything 14:18 £120 for Three Supplements: The Planet Organic Revelation 15:30 Sleeping Again: When Nutrition Beats Pharmaceuticals 18:58 The Imposter Syndrome Solution: 400 Newsletters and Counting 27:00 The Mum Test: Interviewing 100 High Performers 29:30 Stephen Fry's Magic Beans: The First Customer Email 34:07 Spencer Matthews: From Hard Skeptic to True Believer 37:06 92% Retention: The Habit-Forming Business Model 47:10 Progress Over Perfection: Heights vs Bryan Johnson 48:42 The Cabin in the Woods: Why Dan Quit His Podcast 56:04 What Happens If I Succeed? The Question Nobody Asks Follow Dan's journey: https://www.heights.com/ https://www.instagram.com/heights Buy our book: https://amzn.eu/d/5MXG94J

In this sneak peek episode of We Have A Meeting Podcast, upcoming guest Dan Murray shares a raw and unfiltered conversation around skepticism, authenticity, and what it really takes to change someone's mind. Through a candid story involving Spencer Matthews, extreme endurance challenges, and a complete rejection of wellness culture, Dan dives into why genuine belief cannot be forced and why the strongest brand advocates often start as critics. The discussion explores performance mindset, longevity versus living fully, and the power of real world results over marketing promises. Dan reflects on the moment skepticism turned into trust during a Guinness World Record endurance challenge and how authenticity plays a defining role in business, health, and influence. This sneak peek sets the tone for a deeper conversation in the full episode, offering insight into resilience, honest storytelling, and why passion rooted in lived experience is the most powerful endorsement of all.` Full episode out tomorrow at 5pm. Subscribe so you don't miss it!

Simon Squibb's videos are everywhere right now, from telling strangers to quit their jobs, to claiming education is a scam, to handing out money and ice cream on camera. But does any of it actually help people start real businesses? In this episode, we react to several Simon Squibb clips and break down what's really being said beneath the viral soundbites. We discuss the dangers of oversimplified entrepreneurial advice, the reality of starting a business with no money, and why “just start” is not always the empowering message it is made out to be. We also look at: The problem with saying “education is a scam” Why confidence, experience, and lead generation actually matter The difference between motivation and practical business advice Performative kindness versus real impact How Simon Squibb's content compares to figures like Gary Vee and Daniel Priestley This is not a personal attack. It is an honest conversation about modern hustle culture, viral business advice, and whether short-form motivation is helping or misleading the next generation of entrepreneurs. If you are thinking about starting a business, quitting your job, or you are just tired of TikTok entrepreneurship, this one is worth watching.

In this throwback clip, Dodge Woodall relives the moment everything was on the line. With no money left and his first festival approaching fast, he sat his wife down and told her the only option was to remortgage their family home. There was no backup plan. No safety net. Just a house, a dream, and the risk of losing everything if people did not turn up. Dodge describes the fear in the room, the emotional weight of that conversation, and the nights his wife lay awake worrying about the gamble they had taken. Looking back, he admits it was not a calculated risk. It was pure belief, pressure, and a decision that could have ended very differently. Watch the full episode here https://www.youtube.com/watch?v=iNlHz46ibNQ

What does high performance really mean, and how do you build it without burning out? In this episode of We Have A Meeting, we are joined by Damian Hughes, co-host of the globally recognised High Performance Podcast, bestselling author, and expert in culture, mindset, and sustainable success. Damian has spent decades working with elite athletes, business leaders, entrepreneurs, and teams to translate the abstract idea of high performance into practical behaviours, habits, and cultures that actually work in the real world. In this conversation, we explore: What high-performing cultures really look like behind the scenes Why purpose, belonging, and psychological safety matter more than talent How habits, not motivation, drive long-term success The role of self-talk, identity, and labels in performance Why chasing success from trauma or pain has hidden costs How leaders can create values that people live, not just put on walls The biggest mistakes people make with goals, motivation, and New Year resolutions Why kindness to yourself might be your greatest competitive advantage Damian also shares insights from more than 500 interviews with world-class performers, lessons from elite sport, and ideas from his latest book Micro Habits, which breaks down how small, consistent actions can create extraordinary results. If you are an entrepreneur, leader, creator, or anyone striving to perform at a higher level without sacrificing your health, relationships, or wellbeing, this episode is for you. Subscribe for weekly conversations on business, performance, leadership, and personal growth.

Why do most New Year's resolutions fail… even when we really want to change? In this sneak peek of We Have A Meeting Podcast, Damien Hughes (co-host of The High Performance Podcast and best-selling author) explains the psychology behind why 90% of New Year's resolutions don't last  and what actually works instead. Damien breaks down the “Say–Do Gap”, the hidden reason we struggle to follow through on goals like: Getting fit Building better habits Being more disciplined Sticking to routines Rather than relying on motivation or willpower, Damien shares a simple, science-backed framework to help you build habits that actually stick - without burning out or feeling like you've failed by February. If you've ever set a New Year's resolution and quit weeks later, this conversation will change how you approach goals forever. Watch the full episode tomorrow at 5pm to dive deeper into high performance, habits, motivation, self-talk, and building sustainable success.

It is the end of the year, so we sat down to talk honestly about what actually happened inside We Have A Meeting in 2025. After four years of building a B2B sales agency, this episode is a real end of year reflection on what worked, what did not, and what we learned along the way. We talk through fixing broken outbound systems, managing client expectations, changing how we price and package our services, and why outbound sales is not something you can just switch on and expect instant results from. We also share how improving our data, tools, and creativity helped generate better meetings, why rebranding the business changed the quality of clients we attract, and how becoming best selling authors impacted our authority, pipeline, and training work. Beyond sales, we get into leadership lessons, team culture, letting people move on in the right way, and why doubling down on podcasts, YouTube, and content has quietly become one of our strongest growth channels. If you run a B2B business, work in sales, or are trying to build a predictable pipeline without chasing hacks, this episode will give you a realistic look at what it takes and what we are setting up now for 2026. Let us know your biggest lesson from this year in the comments and we will see you in the new year.

In Episode 5 of our Trench Tips series, we break down Chapter 5 of Sales Is Therapy: “First Aid Kit.” This episode is all about preparation, not for when things are going well, but for when sales inevitably get hard. Rejection, hang-ups, missed targets, bad months, and emotional slumps aren't exceptions in sales - they're guaranteed. The mistake most people make is waiting until they're already drowning before they think about how to recover. In this episode, we introduce the idea of a personal sales first aid kit: a set of tools, reminders, and routines you prepare in advance to help you reset, refocus, and regain momentum when things go wrong. From the “1–1–1 rule” to mindset resets, motivation anchors, and practical recovery habits, this is about building resilience before you need it. Get the book “Sales Is Therapy” here: https://amzn.eu/d/dJsWoXp What you'll learn: Why sales slumps are unavoidable and normal How to build a personal first aid kit for tough days The 1–1–1 rule (1 minute, 1 hour, 1 day resets) How to recover emotionally after rejection Why preparation beats motivation every time Subscribe for more raw, unedited sales psychology from the trenches.

Why do some sales conversations instantly feel uncomfortable and why can clients sense desperation so quickly? In this throwback clip from We Have A Meeting, Chris Do explains why desperation kills authority, how being attached to outcomes weakens your negotiating position, and why the most powerful mindset in sales is being genuinely okay with or without the deal. Chris shares a real story about landing a six-figure branding project by doing the opposite of what most salespeople would do. He stayed honest, detached, and refused to perform confidence. He breaks down why wanting the deal too much puts you at a disadvantage, how clients subconsciously detect desperation, and why telling the truth builds instant trust at the highest levels. This clip covers: Sales confidence without manipulation Detachment and authority in negotiations Why desperation repels clients How honesty wins high value work The mindset behind closing better deals If you are a creative, founder, consultant, or salesperson who struggles with rejection, pressure to close, or feeling emotionally attached to outcomes, this conversation will change how you approach sales. Watch the full episode with Chris Do to go deeper into selling without selling, handling objections, pricing conversations, and building authority without being salesy. https://www.youtube.com/watch?v=VIJdAhWu7QU

What if everything you've been taught about sales is wrong? In this episode of We Have A Meeting, we sit down with Lee Salz, bestselling author, sales management strategist, keynote speaker, and the global expert on differentiating what and how you sell. If your team is losing deals, getting ghosted, discounting to win business, or struggling to stand out, this conversation will flip your understanding of selling on its head. Lee reveals why most companies don't have a closing problem - they have an opening problem. He breaks down the real reason prospects stall, the secret to personalisation that gets 82% of executives to take meetings, and why “discovery calls” must die. You'll learn how to run a first meeting that actually moves deals, how to create emotional engagement with “empathetic expertise,” and why failing to differentiate means one thing: dropping your price. If you want to sell at higher margins, win more deals, and stop chasing prospects who will never buy, this is the episode you can't afford to miss. In this episode: • The #1 mistake salespeople make in first meetings • Why discovery calls fail - and how to run a true consultation • The emotional drivers behind decision-making • How to differentiate without sounding like every competitor • The pain vs. problem framework (and why most reps stop too early) • How to secure next steps without being ghosted • Using AI and ChatGPT for smarter personalisation • The storytelling structure that makes you unforgettable If you want to sell more without lowering your price - start here. Buy our book: https://amzn.eu/d/5MXG94J

Buy our book: https://amzn.eu/d/5MXG94J In this episode of We Have A Meeting Podcast, world-renowned sales strategist and keynote speaker Lee Salz uncovers the REAL reason deals stall, prospects ghost, and pipelines fall apart and it has nothing to do with closing. Lee breaks down the psychology of a first meeting, why “discovery” is killing your deals, and how high-performing sales reps differentiate themselves without dropping price. If you've ever heard: “We'll get back to you.” “We need to think about it.” “Your price is too high.” …then this episode will change the way you sell forever. You'll learn: ● Why closing isn't your problem: opening is ● How to transform discovery into a consultation ● The questions that pull emotion (and real urgency) out of prospects ● Why personalisation drives 82% of executive meetings ● How to create memorable stories that differentiate your solution ● The simple test that tells you whether a deal is real ● The exact line to revive stalled deals (“I'm confused…”) Lee also shares insights from his bestselling book The First Meeting Differentiator and gives away tactical frameworks you can implement on your NEXT call. If you want more meetings, better conversions, and fewer ghosted opportunities - hit subscribe. Lee Salz Resources: First chapter + bonuses: firstmeetingbooking.com First Meeting Differentiator Book: https://amzn.eu/d/irrQ8XS Full podcast out tomorrow at 5pm. Subscribe for weekly episodes with the top minds in sales and business.

In Episode 4 of our Trench Tips series, we dive into Chapter 4 of Sales Is Therapy: “It's My Birthday.” This one is all about the inner child - the part of you that still carries childhood wounds, triggers, and patterns… and brings them straight into your sales conversations. Whether you chase validation, take rejection personally, get reactive with prospects, or find yourself spiralling after a “no,” it's rarely the adult you responding. It's the younger you - the one who wasn't seen, heard, reassured or supported. In this episode, we explore how childhood patterns show up in sales, how to spot your triggers, and how to build self-awareness without falling into “pop therapy” excuses. If rejection hits harder than it should, this episode will make sense of why. Get the book “Sales Is Therapy” here: https://amzn.eu/d/dJsWoXp What you'll learn: How your inner child reacts during sales conversations Why rejection feels personal even when it isn't The danger of “pop therapy” self-diagnosing How to connect your triggers to childhood patterns Why self-compassion matters for sales performance Subscribe for more raw, unfiltered sales psychology from the trenches.

In this throwback episode, Patrick Grant delivers a powerful breakdown of the fast fashion crisis: From Temu and Shein to the collapse of clothing quality and why second-hand shops are now overwhelmed with unwanted garments. Patrick explains how ultra-cheap fashion has become a “tidal wave of low-quality stuff” that ends up in landfill after just a few wears, and why even the global second-hand market no longer wants our discarded fast-fashion items. This short clip highlights one of the most talked-about moments from our full conversation with Patrick Grant, a must-watch for anyone interested in sustainability, ethical clothing, quality craftsmanship, or the real cost behind cheap clothes. Watch the full Patrick Grant episode here: https://www.youtube.com/watch?v=kpvn_l5ld-A If you've ever bought from Temu, Shein, or other ultra-fast fashion brands or you care about where your clothes come from, this is the clip you need to see.

Buy our book: https://amzn.eu/d/5MXG94J In this episode of We Have A Meeting, we sit down with legendary sales trainer and CEO of JB Sales, John Barrows - the man who has trained teams at Salesforce, LinkedIn, Google, Amazon and some of the fastest-growing companies in the world. John breaks down exactly why most sales reps are becoming irrelevant, how AI is transforming the sales role faster than anyone expected, and why curiosity, EQ, and actually “giving a sh*t” are now the most valuable skills in modern selling. We dig into: • The future of sales in 2025 and beyond • Why AI will eliminate average reps but make great reps unstoppable • How young reps can stand out in a world of automated outreach • Cold calling techniques that actually work today • Founder-led sales vs. sales teams • How to add real value instead of sending generic “touching base” emails • John's Iron Man analogy for the future of top reps • Why believing in what you sell matters more than anything • The mindset shift that turns average performers into top 10% reps If you're in sales - SDR, AE, founder, or building your own business - this is one of the most important conversations you'll hear this year Connect with John Barrows: Website: jbarrows.com YouTube: @JohnMBarrows Instagram: @johnmbarrows Sales people: what's the biggest challenge you're seeing right now - AI, mindset, or skill?

In this 3–5 minute sneak peek from our full conversation with John Barrows, CEO of JB Sales, he shares the blunt truth every sales rep needs to hear: AI isn't replacing sales… It's replacing sales reps who bring nothing to the table. John explains why: - Inbound SDR roles are disappearing - AI now answers buyers' questions better than reps - Product knowledge and real value matter more than ever - Average reps will be automated out of existence - The top 10–20% will thrive by becoming “Ironman sellers” - Curiosity + EQ will be the ultimate superpower in 2025 If you're in sales, this is your wake-up call. Full episode drops tomorrow at 5pm. Subscribe so you don't miss it. Stay sharp. Stay valuable. Don't get replaced.

In Episode 3 of our Trench Tips series, we break down Chapter 3 of Sales Is Therapy: “Welcome to the Jungle.” We all carry prehistoric wiring - and in sales, those old survival instincts can sabotage us. This episode dives into why fight-or-flight kicks in during cold calls, tough conversations, and high-pressure moments… and how to retrain your brain so you can stay calm, present, and in control. If you've ever felt panic dialing, overthinking, or the urge to avoid selling altogether, this one will resonate with you. Get the book “Sales Is Therapy” here: https://amzn.eu/d/dJsWoXp What you'll learn in this episode: Why your brain reacts to sales like danger How fight-or-flight shows up in sales conversations Why panic + fear destroy performance CBT-style reframing to calm the system How to turn fear into forward momentum Subscribe for more raw, unedited sales truths straight from the trenches.

Buy our book: Sales Is Therapy: https://amzn.eu/d/dTPzzWY Negotiation isn't just about money or high-stakes deals - it happens every time someone wants or needs something. In this short throwback clip from our podcast, former FBI hostage negotiator and bestselling author Chris Voss breaks down how any conversation can be a negotiation, whether you're closing a business deal or just trying to get your point across. Chris shares practical strategies for building trust, handling objections, and turning corrections into opportunities. He explains how summarising and showing that you're coachable can transform relationships - whether in sales, business, or everyday life. This segment is perfect for anyone looking to improve negotiation skills, influence others, and approach conversations with confidence. Watch the full episode here: https://www.youtube.com/watch?v=-VSD7riNDk0 Buy Never Split The Difference: https://amzn.eu/d/aybTKOL

In this episode of We Have A Meeting Podcast, we sit down with Gabe Lullo, CEO of Alleyoop - the SDR engine behind some of the fastest-growing startups and enterprise brands in the world. Gabe shares raw, unfiltered insights from building a 175-strong SDR organisation, firing his top performer, creating a culture built on grit, developing future leaders, and pioneering a brand new model for outbound sales. If you're scaling a sales team, leading SDRs, or want to understand what world-class demand gen really looks like, this conversation is an absolute masterclass. What you'll learn in this episode: Why most companies fail at building SDR teams The mindset, grit and emotional resilience required for top performance Why great reps rarely make great leaders (and how to spot the difference) The exact hiring process Alleyoop uses to find elite SDR talent Why cold calling is more valuable than ever The truth about tech stacks, data, and the death of spray-and-pray How Alleyoop trains SDRs to perform under pressure Why AI won't replace SDRs - but poor leadership might What makes a product truly “sellable” in today's market How to create consistency, confidence and culture in a remote sales environment Gabe's transparency, energy and depth of experience make this one of the strongest conversations we've had on outbound, leadership, and building high-performing teams. If you lead a sales team, ARE an SDR, or want to understand what the future of demand generation looks like… you'll want to watch this one start to finish. Let us know in the comments: What was your biggest insight from Gabe? And don't forget to subscribe for more world-class conversations with the industry's best sales operators and leaders.

Buy our book: https://amzn.eu/d/5MXG94J Get ready for a powerful sneak peek into our conversation with Gabe Lullo, CEO of Alleyoop, the outbound powerhouse behind some of the fastest-growing tech companies in the world. In this 3–5 minute sneak peek into the full episode, Gabe breaks down exactly what separates average SDRs from elite performers and why most companies fail long before the first cold call is even made. You'll hear Gabe reveal: • The real reason SDR teams struggle to scale • The shocking story of firing his top performer (and why it mattered) • The mindset and emotional resilience required for sales success • What great leadership actually looks like in a modern revenue org • Why grit beats experience when hiring SDRs This is just a taste of the full episode launching tomorrow. If you're a founder, SDR leader, or ambitious rep wanting to level up your career, this is one you do not want to miss. Subscribe so you don't miss the full episode with Gabe Lullo and more conversations with world-class sales leaders. #sneakpeek #salesdevelopment #SDR #coldcalling #salesleadership #outboundsales #salespodcast

In this episode, we break down Chapter 2 of Sales Is Therapy and explore,“Who's Driving the Bus?” In sales, the biggest deals are often won or lost not because of the pitch… but because of the emotions behind it. We dive into how emotion vs logic affects your performance, why we often let impulse run the show, and how to regain control in your conversations, mindset, and sales results. If your pipeline feels like a rollercoaster, this episode may explain why. Get the book “Sales Is Therapy” here: https://amzn.eu/d/dJsWoXp In this episode you'll learn: Why emotions sabotage sales performance How to recognise when emotion takes the wheel Practical exercises to build emotional awareness How to stabilise your results and decision-making Subscribe for more unedited, in-the-trenches sales thinking from real conversations - not theory.

Benjamin Dennehy – “The UK's Most Hated Sales Trainer” drops one of the most brutally honest sales rants you'll ever hear. In this throwback, he explains why most salespeople never make progress, why buying data is a waste of money, and why building your own lead list and picking up the phone is the difference between winners and wishful thinkers. No fluff. No excuses. No sugarcoating. Just pure, uncomfortable truth. If you're in sales, run a sales team, or hire SDRs/BDRs, this clip might hurt… but you probably need to hear it. What's inside this throwback: Why most salespeople don't actually want to sell How Benjamin built 200 qualified leads a month manually Why “send me an email” is just hiding from rejection Why cold calling still beats mass outreach The brutal accountability every salesperson needs Watch the FULL episode with Benjamin Dennehy here: https://www.youtube.com/watch?v=1LDRu3zYfdI #Sales #ColdCalling #BenjaminDennehy #SalesTraining #SalesAdvice #LeadGeneration #BDR #SDR #SalesPodcast #WeHaveAMeeting #SalesLeadership #BusinessGrowth #Prospecting

Buy our book: https://amzn.eu/d/ad0FhGE What does it really take to launch a food brand? In this raw, honest conversation, BOL Foods founder Paul Brown breaks down the truth behind building one of the UK's fastest-growing healthy food brands - from near-death experiences, to leaving a stable job at Innocent while his wife was pregnant, to halving the business overnight to go fully plant-based. Paul shares: How he got his start at Innocent Drinks His biggest lessons from 15 years in FMCG Why funding is harder than most founders expect What every entrepreneur should know before pitching supermarkets Why getting on shelves is NOT success The strategic risk that changed everything for BOL What the future of healthy and natural food looks like If you're a founder, a foodie, or someone who cares about health, this is one of the most important episodes you'll watch this year. Subscribe for more episodes on entrepreneurship, health, and building global brands.

What does it really take to launch a food brand? In this raw, honest conversation, Bol Foods founder Paul Brown breaks down the truth behind building one of the UK's fastest-growing healthy food brands - from near-death experiences, to leaving a stable job, to halving the business overnight to go fully plant-based. Paul shares: How he got his start at Innocent Drinks His biggest lessons from 15 years in FMCG Why funding is harder than most founders expect What every entrepreneur should know before pitching supermarkets Why getting on shelves is NOT success The strategic risk that changed everything for Bol What the future of healthy and natural food looks like If you're a founder, a foodie, or someone who cares about health, this is one of the most important episodes you'll watch this year. Subscribe for more

Buy our best selling book "Sales Is Therapy" here: https://amzn.eu/d/dJsWoXp In this episode, we break down Chapter 1 of Sales Is Therapy and explore why the best salespeople don't “sell” at all, they listen. Traditional selling pushes, pressures, and pitches. The therapeutic approach focuses on real conversations, deeper understanding, and helping prospects uncover their own needs. If you want to learn how to sell with empathy, create impactful conversations, and close without pressure, this episode is a must-watch. What you'll learn: Why traditional sales is outdated How therapists communicate in a way salespeople should Questions that go deeper and uncover truth How emotion drives action in buying decisions Subscribe for more real, unedited sales conversations from the trenches.

In this throwback from our interview with Alex Partridge, the founder of LadBible and UniLad, he reveals the shocking moment he lost control of the company he built from scratch. From signing a document he didn't fully understand to finding himself forced out of his own business just a week later, Alex shares the emotional and mental battle that followed, including the court fight that eventually won him everything back. This story is not just about business, it's about intuition, mental health, ADHD, resilience, and the pressure that comes with building something huge at a young age. Watch the full podcast episode here: https://www.youtube.com/watch?v=1v2QC7_n8Tg If this story inspires you, let us know in the comments and subscribe for more powerful entrepreneur stories. #AlexPartridge #LadBible #UniLad #EntrepreneurStory #BusinessDrama #ADHD #StartupLife #FounderJourney #TrueStory #WeHaveAMeeting

GOV.UK isn't telling you the truth and Rob Moore is done playing nice about it. In this explosive episode on We Have A Meeting's Podcast, Rob breaks down how the UK government, the banking system, and hidden inflation policies are quietly draining your wealth while pretending to “help the public.” From rising prices to broken promises, from stealth taxes to political spin, Rob reveals the real mechanisms used to keep the public confused and compliant. You'll hear why inflation punishes the poor, why the rich get richer every year, why the UK keeps wasting billions, and why politicians from every party have contributed to the economic decline. If you've ever felt like something “doesn't add up” in Britain… this episode explains exactly why. Do you believe the UK government is being honest with the public about the economy? Tell us in the comments, and subscribe for more truth the mainstream won't touch.

The rich aren't stealing from the poor, the government is stealing from everyone. In this explosive clip from Rob Moore breaks down the real reason why the rich keep getting richer while ordinary people get left behind. Forget the headlines blaming billionaires, corporations, or capitalism - the truth lies in inflation, bad policy, and government mismanagement. Rob reveals how inflation quietly robs savers, rewards investors, and fuels the wealth gap, all while politicians like Rachel Reeves pretend to fix the system they helped create. From taxes to treasury control, Rob exposes how power and money are being used to keep you compliant, not wealthy. Do you agree that the government, not billionaires, is to blame for the cost of living crisis? Comment below, subscribe for more, and watch the full episode to see Rob's unfiltered conversation on money, power, and control. #RobMoore #DisruptorsPodcast #WeHaveAMeetingPodcast #MoneyTalks #Wealth #Inflation #Economy #Finance #Entrepreneurship #RachelReeves #UKPolitics #RichVsPoor #GovernmentControl #CostOfLiving #FinancialFreedom #EntrepreneurMindset #WealthGap #BusinessPodcast

Most sales teams obsess over “what makes us unique,” but the truth is simple: your real USP isn't your product… it's the way you sell. In a crowded, price-obsessed market, the only thing your competitors can't copy is your approach, your questions, your tone, and the trust you build from the first interaction. In this episode, we break down how to create a Unique Selling Point that actually converts, why prospects see most companies as nearly identical, and how to stand out without lowering your price or playing the pressure game. If you're tired of feeling like you're stuck in a commodity race, this one is for you. We cover: • Why your product isn't your real USP • How to build instant trust on a discovery call • The danger of selling “perfect” outcomes • Why low-pressure selling wins in saturated markets • How to differentiate yourself when every competitor sounds the same • The mindset shift top performers use to escape the price trap If you're in sales, recruitment, SDR work, consultancy, or you run a service-based business, these frameworks will help you stand out, close better deals, and feel way more confident in how you sell. Buy our book: https://amzn.eu/d/3ShqpKJ Training, workshops, and resources: wehaveameeting.com

If your LinkedIn posts aren't getting views, engagement, or inbound leads… this video breaks down exactly why and what to do instead. In this throwback clip, LinkedIn growth expert Lara Acosta reveals the real formula behind viral LinkedIn posts and explains why most people get the platform completely wrong. You'll learn: • How to write posts people actually read • The SLAY Framework (Story → Lesson → Action → You) • The psychology behind LinkedIn virality • How to turn simple skills into high-performing content • Why your hooks aren't working and how to fix them Whether you're a founder, creator, coach or consultant, this breakdown will help you write LinkedIn posts that get seen, shared, and convert. Watch the full podcast episode here: https://www.youtube.com/watch?v=N_eOQZHJQcM Follow Lara's content here: https://www.youtube.com/@Laraacosta

If you work in recruitment, lead a team, or run an agency, this is an episode you can't afford to skip. In this conversation, we sit down with Hishem Azzouz - Host of the Recruitment Mentors Podcast, and creator of Hector, the training platform helping recruitment teams build consistency, structure, and high performance. With thousands of hours spent interviewing top billers, agency founders, and industry leaders, Hishem has seen one thing clearly: The best recruitment leaders don't just hire great recruiters - they build them. In this episode, we break down: • Why inconsistency is the silent killer inside recruitment teams • The #1 skill gap holding recruiters back (and how to fix it) • How to build performance habits that actually stick • What great recruitment leaders do differently • Why sales strategy matters more than tools • How to create a culture where people want to perform • The realities of scaling an agency in today's market • Hishem's entrepreneurial lessons building Hector & Recruitment Mentors Whether you're a recruiter, a team lead, a founder, or someone who hires recruitment agencies, this episode will change how you think about performance, accountability, and leadership in our industry. If you enjoy this conversation, check out Hishem's own channel: Recruitment Mentors Podcast - one of the leading platforms for recruiter growth, mindset, and leadership content.

Most recruiters don't lose clients because of price - they lose them because of a missing skill that no one in the industry talks about. In this sneak peek from our conversation with Hishem Azzouz, from The Recruitment Mentors Podcast and we break down the real reason performance drops, pipelines dry up, and client relationships fall apart. If you work in recruitment, lead a team, or you're responsible for Business Development, this short edit will hit home. Don't get left behind. Full episode with Hishem drops soon - subscribe so you don't miss it. #Recruitment #RecruitmentLife #RecruiterTips #RecruitmentAgency #BDTips #RecruiterTraining #RecruitmentPodcast #SalesStrategy #RecruitmentSkills #RecruiterLife

High-performing recruitment teams aren't built by accident, they're built through standards. In this clip, Hishem Azzouz from The Recruitment Mentors Podcast explains why sometimes the biggest threat to your culture is your highest biller… and why great leaders aren't scared to make the hardest decisions. Whether you run a recruitment agency, manage consultants, or work closely with recruiters, this is the reality check leaders need. Protect your standards. Protect your culture. Full episode dropping soon - hit subscribe so you don't miss it. #RecruitmentLeadership #RecruitmentAgency #RecruitmentTips #RecruiterLife #RecruitmentManagers #TeamCulture #RecruitmentPodcast #RecruitmentGrowth #LeadershipDevelopment #TopBillers

Want to close more meetings without sounding pushy? In this episode, Zac Thompson and Jack Frimston break down how SDRs can master the art of the “test close.” Learn the exact psychology behind getting real buy-in, avoiding the counterfeit “yes,” and creating curiosity that turns cold calls into booked meetings. You'll discover: • How to ask “What would make it a good use of your time?” • Why forcing meetings kills your close rate • The difference between qualifying and pushing • How to remove time pressure and make prospects sell themselves Whether you're a sales rep, SDR, or founder running your own outreach, this conversation will help you close more deals, book higher-quality meetings, and stop getting ghosted.

Grace Andrews reveals what it was really like working with Steven Bartlett in the early days of The Diary of a CEO. From being hire number three to helping build one of the world's biggest podcasts, Grace shares the lessons, challenges, and behind-the-scenes moments that shaped the show's success. Watch this exclusive throwback clip to discover how The Diary of a CEO went from 8,000 subscribers to a global brand and why caring more than anyone else became their superpower. Full episode available linked below https://www.youtube.com/watch?v=euzbwmurTPs

Buy our book: https://amzn.eu/d/hgWimeH Have you ever stopped yourself from doing something because you worried what others might think? In this inspiring conversation, Simon Alexander Ong reveals how the fear of judgment quietly shapes our choices, limits our potential, and keeps us from starting over - even when we know we're meant for more. Simon shares how our lifelong habit of seeking approval whether its with family, friends or your career, can block growth, creativity, and confidence. Int his episode, Simon explains how to trust your intuition, silence self-doubt, and rebuild courage from within. This episode will remind you that the only opinion that truly matters is your own. You'll learn: Why the fear of what people think runs so deep How to stop sabotaging yourself through overthinking Simple ways to build self-trust and inner strength How to raise resilient, confident kids who believe in themselves If you're ready to stop caring what others think and start living life on your terms, this episode is for you. Follow Simon on socials: https://simonalexanderong.com/ https://www.youtube.com/@simonalexandero #SimonAlexanderOng #PersonalGrowth #FearOfJudgment #InspiringConversations #MotivationDaily #SelfConfidence #MindsetMatters #TrustYourself