Podcasts about email segmentation

About the Episode:Martha Bitar is the co-founder and CEO of Flodesk, an email marketing platform that makes it easy for creators and entrepreneurs to make beautiful emails designed for conversion. Flodesk has quickly grown to a $30 million ARR business while remaining completely bootstrapped.In this episode of "Uploading...," Martha shares strategies for creating engaging email content, growing a subscriber list, and using email to build authentic audience relationships. She covers key topics like email design, subject line optimization, and future trends like AI-powered email marketing. Martha also provides actionable insights on deliverability, segmentation, automation, and more.Today, we'll cover:- Why email marketing is still one of the most effective channels for creators and businesses- Martha's favorite tactics for rapidly growing your email list and keeping subscribers engaged- The ideal email content and design elements that drive opens, clicks and conversions- How segmentation and personalization can supercharge your email performance- The future of email marketing and how AI will enable solopreneurs to compete with big businessesWhat You'll Learn1. Power and Benefits of Email Marketing for Creators2. Strategies for Growing an Email Newsletter3. Importance of Building an Email List4. Segmentation and Its Importance in Email Marketing5. Automations and Workflows in Email Marketing6. Best Practices in Email Design and Content7. Factors Affecting Email Deliverability8. Relationship Between Open Rates, Deliverability, and Spam9. Future Trends and AI in Email MarketingTimestamps00:00 Martha's background and starting Flodesk00:42 Why existing email solutions weren't working03:30 What makes Flodesk different 04:55 Flodesk's fast growth and bootstrapped success 05:47 How to build and grow an engaged email list 09:36 Strategies for email segmentation 15:50 Overview of the email marketing tool landscape19:52 Best practices for subject lines and preview lines25:49 Two ways to improve email deliverability28:58 Ideal email content and design35:15 Optimal email sending frequency38:02 When and how to clean your email list42:56 How AI will positively impact email marketing46:49 Q&A: Referral programs to grow email lists48:41 Q&A: Reliability of open rates with machine opens49:46 Q&A: Ideal number of emails in a welcome series 52:16 Q&A: Best image-to-text ratio for click rates 54:26 Q&A: Email list quality vs quantity57:02 Where to find Martha and Flodesk onlineWhy Design-Driven Emails Convert Better: “Like there's a lot of noise, attention spans are super short. So every single email, it can't just hit the inbox, it has to stand out, it has to engage from the beginning. It has to be hyper optimized for conversion. And text based without any of your brand just doesn't cut it anymore, right? And not just for solopreneurs. We actually we looked at a case study with Stripe. Stripe is a massive company, right? I think it's the largest private company in the world and they A/B tested a text-based email and one that was actually optimize for conversion using their own brand. And the on brand design-based email increased conversion by 21%. So whether you're a very small business or a large business, like design is not a luxury anymore.” — Martha Bitar, 00:03:32 → 00:04:14.160Why Owning Your Audience Matters: “The risk is not using it [email] because you saw what happened with TikTok, right? It can really disappear overnight and you're really on rented space. You don't own your audience. So over all of the effort that you put into building that followership and engagement can really go away. Where if you're building that on social media, but you're also saying, ‘Hey, by the way, join my newsletter.' That's the list that you own. You're not platform-dependent. Even if we at some point make a mistake and become like a dinosaur as well, and you want to jump ship and go to another platform, you can just download and export your entire subscriber list and go use another platform.” — Martha Bitar, 00:18:48 → 00:19:25Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicMartha Bitar - Co-Founder and CEO of Flodesk

In this episode of Do This, Not That, host Jay Schwedelson interviews Lindsay Rutledge, Director of Consumer Strategy and Communication for the Nashville Predators. They discuss email marketing strategies, segmentation techniques, and the unique challenges of marketing for a major sports team.=================================================================Best Moments:(01:18) Lyndsay's background in sports marketing(04:07) Managing multiple brands and marketing responsibilities(05:31) Segmentation strategies based on past behaviors and interests(08:58) Cross-promotion between concerts and hockey games(10:05) Using animated GIFs and creative elements in emails(12:18) Email sending cadence and timing strategies(13:54) Collaboration between marketing, social media, and PR teams(14:56) Testing new ideas and creative approaches(15:50) Discussion of the catfish-throwing tradition at Predators games=================================================================Guest Bio:Lindsay Rutledge is the Director of Consumer Strategy and Communication for the Nashville Predators. With over 21 years of experience in sports marketing, Lyndsay has worked with the NHL, NCAA, and NFL. She started her career in college athletics, then moved to Nashville to work with the Tennessee Titans before joining the Predators in 2009. Lyndsay oversees email marketing communications and has played a significant role in developing the team's sophisticated segmentation strategies and creative marketing approaches.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this AKNF edition of the DTC Podcast, we're joined by Pilothouse's Jordan Gordon, Director of Retention and Email Marketing. Hot on the heels of launching his own show under the DTC Podcast Network, Jordan shares powerful insights from TWBERP (The World's Best Email & Retention Podcast). Learn how to turn email into a sustainable revenue machine by optimizing key steps like deliverability, segmentation, and monthly messaging. SUBSCRIBE TO TWBERP➝ https://open.spotify.com/episode/7Mof4UScME42Xga3Rq6x0M Highlights from this episode: Four Pillars of Email Revenue: Inboxing, welcome sequences, funnel support, and maintaining a steady frequency of monthly messages. Why Repeat Purchasers Fuel Growth: Jordan explains why retention drives both revenue and long-term acquisition stability. Essential Black Friday Tips: Start early, stay consistent, and focus on high-impact messaging to capture maximum wallet share. Keep It Simple: How leading brands avoid unnecessary complexity in design and segmentation for a streamlined, effective email program. Jordan's actionable insights make this episode a must-listen for anyone looking to take their DTC email strategy to the next level. Search “TWBERP” to catch all of Jordan's top tactics or listen in to this episode of the DTC Podcast for an all-killer breakdown! Timestamps 0:00 Introduction to AKNF with Jordan Gordon 2:00 Importance of Email as a Buffer in Marketing 5:00 Structuring Effective Email Campaigns 8:00 Building Customer Relationships through Themed Email Content 10:00 Why Consistency Matters in Brand Marketing 13:00 Key Black Friday Insights for Email Marketers 15:00 Strategies for Email Segmentation and Privacy Updates 18:00 Preparing for Big Events with Pre-Planned Email Drops 21:00 Anchoring and Cognitive Bias in Marketing 24:00 Where to Get More from TWBERP Hashtags #EmailMarketing #RetentionStrategies #EcommerceGrowth #DTC #CustomerEngagement #MarketingTips #Podcast #BlackFridayPrep #SEO #DigitalMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

In this episode, we dive into the art of effective email marketing! Whether you're looking to increase engagement, improve deliverability, or maximize ROI, Elizabeth shares expert tips to help you get the most out of every campaign. From creating suppression lists and segmentation in HubSpot to building re-engagement strategies, this episode covers the essentials for marketers aiming to optimize their email performance. Perfect for anyone ready to clean up their lists, target the right audience, and achieve better results. Tune in and level up your email marketing game!

Join Donna Peterson on the B2B Marketing Excellence Podcast as she explores the art of building high-quality email lists for effective marketing. Learn the significance of segmentation, compliance with regulations, and keeping your data fresh. Discover strategic tips like partnering with niche publications, leveraging industry conferences, and using reliable third-party providers to create targeted and compliant email lists. Understand the importance of list hygiene and aligning your sales and marketing teams to drive better engagement and higher conversion rates for premium offers.  Timestamps-00:00 Introduction to B2B Marketing Excellence Podcast01:48 The Importance of Quality Email Lists03:50 Segmentation and Compliance in Email Marketing05:39 Ensuring Fresh and Engaged Email Lists07:32 Strategies for Finding Quality Email Lists08:45 Leveraging Conferences for Targeted Email Lists10:54 Leveraging LinkedIn for Audience Building11:44 The Importance of In-House Email Lists11:55 Gaining Click-Through Information13:04 Email Marketing Best Practices15:12 Pitfalls of Cheap Email Lists15:47 Ensuring List Hygiene17:25 Aligning Sales and Marketing Teams18:23 Final Recap and Call to Action If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________

Are you sending emails to your community? Are you writing the right emails to your consumers? This episode will uncover email marketing, email marketing segmentation, and skills on how to improve your CTR (click-through-rate or character). Take notes and listen to the end of the episode to listen to our numbers from 2019 to 2024 using Flodesk. Connect with ⁠⁠⁠⁠⁠Favour Obasi-ike⁠⁠⁠⁠⁠ on ⁠⁠⁠LinkedIn⁠⁠⁠ Resources ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on Pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the PGA Newsletter here!⁠⁠ >>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all the episodes in the academy ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a meeting with me here

Melissa is a copywriter, marketing strategist, and semi-retired rugby player. She helps coaches, course creators, and online service providers increase their conversions with ethical, science-backed copy that connects with their audience. She specializes in sales pages, launches, website copy, and email marketing. Melissa's Website: MEO Marketing Group From James: FREE Passive Income Masterclass (profityourknowledge.com)

About The Episode:Philip Ruffini is a former Microsoft product manager turned content mastermind. Currently, he's focused on scaling a B2B media and content empire for Rupa Health. In this episode, he joins Blaine & Ramon to break down how to build a content machine, the strategy it takes to execute, the team players involved, and the nuance across video & content formats. This is a must listen for anyone interested in the power of building your own media arm as a business.Today, we'll cover: - Philip Ruffini's journey from Microsoft to short form videos, to heading up media for Rupa Health- Crafting a sophisticated content strategy that speaks directly to B2B audiences- The pivotal role of YouTube in Philip's growth strategy and the value of authentic engagement- The significance of detailed SOPs in managing a global content team effectively- The long-term vision for content ROI, harnessing everything from podcasts to magazine articles for lasting impactWhat You'll Learn1. Content strategy in B2B spaces2. Growth through multi-platform content distribution3. Importance of detailed SOPs in teams4. Measuring ROI in B2B media operations5. Twitter's potential for real-time engagement6. Long-form content for brand trust7. Repurposing content across diverse channelsTimestamps00:00 Left agency, joined Rupa Health media team.04:38 Tested content strategy increased average YouTube views.06:15 Outsourcing podcast editing and social media management.10:16 Discussing challenges and outcomes of content creation.13:19 Frustrated by video performance, testing new topics.19:27 Create medical content for practitioners and consumers.22:34 Content team small, works on repurposing efforts.24:34 Video editor selects mismatched clips, needs guidance.29:11 Uncertainty about paid media on social platforms.32:10 Authenticity trumps all in content creation.34:00 Creating viral work from home setup, Twitter.Career Fulfillment in Digital Marketing: "Just because agencies don't have a ton of fulfillment, you're not really going to build anything long term, and you don't really see compounding results."— Philip Ruffini [00:02:22 → 00:02:29]Growth Strategies in Digital Media: "Kobe was the one who started the podcast, which is going to be profitable by the end of this year, meaning despite all of our costs on, it's going to make more money than it."— Philip Ruffini [00:04:03 → 00:04:12]Growing a YouTube Channel: "And we basically had to just test and figure out what worked, because when I started, our YouTube videos average like less than 100 views, like most companies. And now they probably average like at least 2500."— Philip Ruffini [00:04:38 → 00:04:49]Viral Topic: Leveraging Social Media for Content Distribution"The importance of leveraging social media for content distribution: It is a lot of effort to use your big Facebook page or Instagram page to drive traffic to podcast because people don't want to leave a platform."— Philip Ruffini [00:05:45 → 00:05:54]Maximizing Social Media Engagement: "I refuse to schedule anything because I think scheduling on LinkedIn actually hurts engagement."— Philip Ruffini [00:06:19 → 00:06:24]Viral Video Strategy: "If your video is longer than 30 seconds and you have more than 50% retention, you'll probably get 100,000 views. And it's like very clear. Just retention on watch time equals numbers of views."— Philip Ruffini [00:13:08 → 00:13:19]Content Creation in Medicine: "We create content for practitioners that is consumed by consumers."— Philip Ruffini [00:19:28 → 00:19:32]Maximizing Podcast Engagement: "I need you to pick out a clip before every new episode airs so we can post that clip to drive traffic to the new episode."— Philip Ruffini [00:25:23 → 00:25:24]Social Media Algorithms and Organic Reach: "But if you go through the logic, it's like, okay, if you're a brand and you start spending money to advertise your YouTube videos or Instagram posts or Facebook posts, do you really think these platforms are going to want to promote you much as organic?"— Philip Ruffini [00:29:32 → 00:29:44]Content Creation Authenticity: "And the one thing I really want to plug this, because this is my new learning past three months, which is like, when creating content, my biggest suggestion is just doing what is authentic."— Philip Ruffini [00:32:10 → 00:32:18]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicPhilip Ruffini - Head of Media at Rupa Health 

148 - The importance of segmentation is no secret to anyone in email marketing. But should we rely solely on the conventional “60-day engaged”, or is there a more effective approach? In this episode, our guest John Chao joins our Email Einstein, Vira, to discuss advanced segmentation and how to leverage it to maximize your list's profitability. About today's guestYou'll LearnSome of the questions we askLinks mentioned in this episode Request Free Email Marketing Audit! Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

In this very special episode of The Sagar Sangam Show we have very famous and well know digital marketer Digital Deepak. He is one of India's top digital marketers & CEO of LearnToday. He is someone you will hardly see on social media, but he is building his personal brand using the power of email marketing to have generated over 2 Million email lists throughout his journey. In this interview, Deepak Kanakaraju (Digital Deepak) shared about Personal Branding, Email Marketing, best advice for the beginners in Digital Marketing Industry and a lot more. He is running a Digital Deepak Internship Program and this program impacted alot of life including mine Things we cover in this episode (0:00) - Deep Marketing With Deepak Kanakaraju (Digital Deepak) (2:52) - Intro (9:11) - How to Build a Personal Brand (28:43) - How to charge HIGH price? (32:02) - How Freelancers can become a Coach? (35:19) - How to Build an Email list? (44:12) - How to write most engaging Emails? (46:12) - Email Segmentation (47:34) - Best Advice for New Affiliate Marketers (55:30) - From whom to take Inspiration? (58:21) - Digital Deepak's Routine (1:02:34) - How to handle Failures? (1:05:24) - How to not give up? (1:09:21) - Final thoughts ✅Read Digital Deepak's Blog That He Mentioned https://digitaldeepak.com/not-digital...

Join our resident Business Ninja, Andrew, and Phil Davis, the Chief Business Officer of AtData.AtData is a cutting-edge data-driven technology company that specializes in creating secure and efficient email tools for marketers all around the world. Their primary aim is to help customers verify, enrich, and connect with their clients' email addresses quickly and easily. With a strong focus on data-oriented business strategies, AtData enables its customers to take control of their first-party email data collection, accelerating their marketing performance, reducing fraud, and boosting their ROI.For over two decades, AtData has been at the forefront of the industry, providing top-of-the-line email address technology that has powered countless global organizations and successful marketing campaigns. With two patents under their belt and a team of experts dedicated to privacy-compliant practices and white-glove client service, AtData takes pride in being an integral part of enterprise first-party data collection tech stacks. With ISO-27001 secured APIs, clients can rest assured that their data is in safe hands.Learn more about them by visiting their website at https://www.atdata.com/-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/----- https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Email lists are money printing machines. But did you know that not all your email subscribers are created equal? If you truly max out the most out of your list, then segmenting your subscribers based on their interests and pain points makes total sense. And this is exactly what this episode with Jan Koch is all about. SHOWNOTES: Jan's website: https://jankoch.co/uncommon Matt Giaro's daily emails: https://mattgiaro.com/private-emails?source=podcast-2023-02-07 Jan's List Building event: https://listbuilding.school Matt's interview with Ben Settle: https://buildyourthing.co/email-marketing-ben-settle-interview/ Map our your funnel with Obsidian Canvas: https://www.youtube.com/watch?v=hey_hMseA9U Uncover your most profitable traffic sources: https://mattgiaro.com/courses/lead-fingerprinting/ Why open rates are useless: https://medium.com/swlh/why-smart-marketers-dont-care-about-email-open-rates-21884b21e704 Jan's “hit the inbox” training: https://jankoch.co/inbox/ (Use the coupon MATT to get 100% off.) ENJOYED THIS EPISODE? Leave a 5-star review here: https://mattgiaro.com/itunes. SUBSCRIBE so that you don't miss the next one! Thank You!

If you are not familiar with Floyd Jones, Community and Partnerships Lead at Givebutter, allow me to introduce you to one of my FAVORITE people on this planet! Floyd's energy and kindness radiates when you're in his presence, and today, we sat down in real life (in my podcast studio in Atlanta!) to talk about segmenting your audiences for GivingTuesday success, social media as a catalyst for growth, and how Givebutter is going big this year (hint: you could win up to $5,000, but you have to act fast).Check out https://givebutter.com/giving-tuesday for more information and to apply.Episode Partner: This episode is presented by Givebutter and MemoryFox.Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites' donate buttons and collection forms, and access a built-in CRM—all in one place. P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!Click HERE to sign up for our fun and free webinar on November 10th!MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You'll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!Resources & LinksLearn more about Givebutter's Giving Tuesday hub and submit your own campaign for a chance to win! You can also connect with Floyd on LinkedIn.Set up a demo with one of MemoryFox's Set storytelling experts at memoryfox.io/dana, plus get 10% off!Curious about UTM parameters and how you can use them? This article is a great place to start.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

In this episode, we chat with email marketing and automation expert, Jason Resnick, on how segmentation and personalization can drive more sales to your info product and online education business. Topics covered [02:29] Adrian remembers working with Jason when he was running PyImageSearch, and talks about their email campaigns using Convert Kit and Active Campaign, and also how after learning to use one system, you can sort of transfer that knowledge. [03:35] Jason remarks on the similarity of different email marketing tools. Similar to coding languages, the skills are transferable. [04:52] Jason discusses how he got into marketing automation, how he made that pivot from initially being a developer, and his interest in ecommerce in the early days of the internet. [08:18] Adrian talks about the McMethod Podcast, and how the host John McIntyre pinpointed the importance of empathy. [10:13] In order to become a better copywriter, Jason studied marketing emails. [13:00] “You can have the best automation, the most high tech stuff going on, but really it’s the words on the page and making that connection with the subscriber.” - Jason [14:12] “A little bit of psychology, a little bit of empathy goes a long way.” - Adrian on understanding and relating to your customers. [17:53] “When you treat the email list like human beings, amazing transformations happen.” - Jason on a recent email experiment he did within his own business. [18:56] Adrian asks Jason about engagement and segmentation. Jason describes the difference between segmentation and personalization, and then describes how he does this to reach specific audiences within his customer base. [24:11] Adrian reiterates Jason’s point on segmentation, and then describes some ways in which you can use personal data you might collect about an individual and use that to connect with them personally through your business. [26:16] Jason gives a real life example of how he helped one of his customers capture 3x more business by understanding what their consumer was looking for and targeting the ads to their needs. [29:01] “The sustainability of your business really happens in the middle of the funnel.” - Jason [29:48] Jason describes what the idea is behind his company and “nurturing” people through the middle of the funnel in order to learn more about them and market products to them that they actually need. [33:16] Adrian asks Jason for some tips and techniques for email marketers to get lift in sales. [37:41] Jason gives some examples of tools email marketers can use to survey their audience. Links from the show Nurturekit.co

In this week's episode Ian and Mark talk about the importance of segmenting your emails to get more sales from your existing lists.   Download Ecommerce Email Segmentation Video - https://member.hammersleybrothers.com/email-segmentation     P.S. Whenever you're ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Grab a copy of our book It's the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com   2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too It's our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786   3. Join our Coaching Programs and get growing. If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

In this week's episode Ian and Mark talk about email segmentation strategies to increase email revenue.    Download Ecommerce Email Segmentation Video - https://member.hammersleybrothers.com/email-segmentation       P.S. Whenever you're ready... here are 4 ways Ian and I can help you grow your ecommerce business:   1. Grab a copy of our book It's the roadmap to recruiting new customers, driving repeat business, and scaling your ecommerce business. — Click Here https://book.hammersleybrothers.com   2. Join the Ultimate Guide To Ecommerce group and connect with ecommerce owners who are scaling too It's our new Facebook community where smart ecommerce owners learn to get more income, impact, and independence. — Click Here https://www.facebook.com/groups/924567391291786   3. Join our Coaching Programs and get growing. If you're looking to accelerate: we are working with a few ecommerce owners to help them scale.  - Click Here https://member.hammersleybrothers.com/podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's we're bringing back one of your favorite episodes of All Killer No Filler where we dive deep into the world of email segmentation. Listen to the entire pod for:

What are the best ways to segment our marketing lists and nurture subscribers  toward conversion? In this episode, we talk to Jason Resnick, email automation and marketing consultant. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.Visit our website for the detailed episode recap with key learnings.NurtureKit — Jason's consulting businessDrip, ConvertKit, ActiveCampaign — popular email marketing toolsLivestorm — webinar softwareFollow Jason on TwitterSubscribe to Jason's NurtureKit channel on YouTubeThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jason Resnick of ​​NurtureKit. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesNurtureKit — Jason's consulting businessDrip, ConvertKit, ActiveCampaign — popular email marketing toolsLivestorm — webinar software Follow Jason on TwitterSubscribe to Jason's NurtureKit channel on YouTubeThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Email marketing is one of the most powerful channels in digital marketing, capable of turning massive returns. However, to this day email marketing is massively underutilized and misused by artists and the music industry at large. On this episode of Creative Juice, Jack and Corrin go fact for fact about what makes email marketing one of the most profitable digital marketing channels and why artists still need to get with the program in 2021. Learn why email marketing works regardless of the age of your fans, what developments in automation can do to help grow your music business, and how to write emails that get in the feels of your fans. If you're looking to tap into email marketing or have limiting beliefs about whether it even applies to your fans, this addresses all of that and much more!   DISCOVER: Why Email Marketing Is STILL The Highest ROI Channel How Gen Z Email Use Is Real and Growing What To Think About When Writing Emails To Your Fans How To Tap Into The Power of Email Segmentation and Automation Why We See Email Constantly Win For Artists   RESOURCES:   Tap Into The Power of Email Marketing Strategy Method Inside INDIEPRO Drip Check out the new INDIEFOUNDER SOLO coaching program! Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 

Today's episode focuses on the importance of traffic channel diversity. More specifically, we share an easy-to-implement email segmentation strategy that our team is seeing great results with and how you can replicate that for your own brand.

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Kunle is an eCommerce obsessive, an ‘outsourced CMO' and advisor to a range of D2C product businesses. He's been involved in eCommerce and online marketing since the early 2000s, and is now best known at the host of the 2x eCommerce Podcast. It's always great to catch up with him, and this time we're talking about the best ways to segment your email data AND how to then use those same segmentations to improve your social media advertising. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Ever wondered how to get more people to open your emails? The secret is in segmentation. If you consistently deliver content that is truly relevant to your audience, you'll start to see the results. Think you already do that but can't figure out why you're not seeing results? Check out this episode or email me at shawn@sociable.church

Not everyone in your email list has the same interests. You may have audience members from the same industry, but in that industry, there are people with different jobs, different experiences, and different interests within the industry. So why would we ship the same content to everyone? A marketer probably won't care about niche tech breakthroughs, and a tech person probably doesn't care about niche marketing trends. In this week's episode of Action Driven Podcast, Talia and Ross explain why you need to segment your email list into different buckets; regardless of size, how new your email list is, or what content you're writing about. SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/

Segmentation is one of the most powerful things you can do when it comes to email marketing. But there are so many different groups of customers to think about when you're just getting started. So here are 3 groups of customers you should consider from the very beginning. Because the more specific you can get in your email campaigns, the better they're going to convert – which means more $.

So, you’ve got your email list up and running, but you’re still not getting the results you want? Get ready to learn some INSANE tips and tricks about email tagging and segmentation that will bring in those clicks! Hopefully you were here for Part I of this discussion when we covered some of the basics of email marketing. If not, there is some amazing information in that episode that you are definitely going to want to check out.   My special guest today is Pat Flynn.  Pat is a father, husband, and serial entrepreneur who has built several successful online businesses and impacted millions of people around the world. Today, we’re diving a little deeper as he takes us through the mind-blowing ways that tagging and segmentation can serve your business. This is how he increased his email open rate from 20% to 65% and his click through rate from 3.5% to 8.5% while sending the same amount of emails. Crazy, right? On Today’s Show You’ll Learn:  How to 2X, 3X, or even 5X your email open and click rates How waiting tables at a restaurant relates to email marketing The number one question to ask your email list to ensure proper segmentation The three key elements of creating a segmented email campaign How to better understand and serve your audience Why you should spend time analyzing patterns/trends Where to start with creating your “buckets” (tags) How to simplify the process of mapping out your email segmentation to avoid the overwhelm When to clean up your list and re-engage your campaign This episode is the one to listen to if you are ready to start seeing more results from your emails. People pay big money to learn this stuff, and you have the chance to learn it right here, right now, for free. Links & Resources Mentioned in this Episode: www.rickmulready.com/emailmarketingmagic www.rickmulready.com/convertkit www.patflynn.com Ask by Ryan Levesque  www.rightmessage.com

Season 2 Finale: We’ve come to the end, can you believe it? In this episode, Bryan & Kara of discuss the importance of email list segmentation. Talking points include the actionable takeaways from an email campaign, the inclusions and exclusions of lists, and the quality of reach vs the quantity of reach. Stay tuned for what's brewing for Season 3!

Is Email Segmentation required for success? Do you need Tags, Segments and Automations? Here's the truth based on experience! The free email marketing course is here: www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Fautoresponder&redir_token=XokDtlxB9QnFw4JjiKq79kcDmBV8MTU2NjM2MjE0OEAxNTY2Mjc1NzQ4&event=video_description&v=LwOR9V9YXD0 For more how to craft a great autoresponder go here: www.youtube.com/redirect?q=https%3A%2F%2Fwww.milesbeckler.com%2Femail-marketing%2F&redir_token=XokDtlxB9QnFw4JjiKq79kcDmBV8MTU2NjM2MjE0OEAxNTY2Mjc1NzQ4&event=video_description&v=LwOR9V9YXD0 Want to learn how to setup my recommended email marketing system? This video shows step-by-step how to build your autoresponder the right way with a broadcast segment: www.youtube.com/watch?v=bcMs67rbJa8 This video reveals the email segmentation myth because in the world of email marketing, there's a gigantic myth around segmentation and you're going to learn what that myth is. You're going to learn the right way to do email marketing, and then finally you're going to learn about a free email marketing course that I'm personally studying. I highly recommend that is absolutely brilliant, but first we got to talk about the email marketing segmentation myth because if you start to buy into all this hype, you may get zero traction when you need momentum more than anything. So what do I mean? Now, whether it's the actual software creators, right? The people who are creating and selling email marketing software or those gurus out there who are selling you the $2,000 courses because you need dynamic behavioral response marketing and all these fancy terms. The truth is when you're getting started, when you're growing to $10,000 per month, you generally do not need advanced email marketing segmentation. Now I'm happy to admit that there's a point in the digital marketing business where having some segmentation will come in handy and can help you improve profits. I am using some of these things and we're going to talk about that here in a minute, but the key, the core key right now is that if you're generating $1,000 a month revenue, $2,000 a month revenue, $3,000 a month revenue, and you're not at that 10 grand a month mark, you need to be focused on more marketing activity that's going to bring more people into your ecosystem and making more offers and the act of taking the time to build out all of these sub sequences, all of these fancy tagging and automation systems is actually distracting you from what you need to be doing. So how does email marketing segmentation work? Well, the theory is multifold, but you would generally be using some sort of an event as an identifier for a specific person. Maybe they opted in on a specific opt in page, so you tag them and they run down a specific followup sequence or maybe on email for they click a link and you add a specific tag that says they clicked and showed interest in product B. Therefore they go down a separate autoresponder sequence that gives them more information about product B. Now this can make sense if you're bringing in thousands and thousands of new leads through your autoresponder each and every week, but if you're just getting started, the absolute best email marketing system to implement is to have a dedicated followup sequence. Personally, I use about a three mail, three email sequence, and then they move onto my broadcast segment. My wife sends about 10 emails and then everyone ends up on her broadcast segment. This is it. This is the only segmentation that we do, and this is the only segmentation we've done in the first six or seven years of our business and we were able to grow to a $40,000 per month business in this time frame using one simple automation of when they finish the followup sequence, put them on the broadcast list, and this allows us to focus our time and energy because that is your most valuable resource when you're trying to really build up your business and the marketing activities are focused number one on reaching new audience members through youtube videos, through social media content, through ads on Facebook, through videos, et Cetera, et Cetera. Then we have calls to action for people to join our email list. Those subscribers will then go through that autoresponder sequence and then they end up on our broadcast list and on average between four and six times per week, my wife and I emailed that broadcast sequence. Now you might be thinking, well, miles, I have topics, different topics. Am I really going to send one email to everyone? And the easy answer is yes, you can do this. So let me give you an example from my business now. My first autoresponder sequence, my first opt in was all about a abundance meditation, Kay, and the bit was that the mindset that the conversation you're having upstairs in your head is what's holding you back from the success that you want. They opted in, they got access to the meditation, they went through 10 emails, and then they got put all my main broadcast list. Now I know these people are interested in mindset and they're interested in growing a business because that's what a my audience is about and that's what the offer was.

Email Segmentation can define your subscribers into buyers and prospects list that can you time and money. Setting up an Email Autoresponder system in your business can increase your communication with and retention of your customers. To subscribe to HomeBizStartupTV to get worksheets and resources, you can go to http://homebizstartuptv.com.

Everyone who’s subscribed to your email marketing list is different. Some may be people who recently signed up, while others may be people who’ve done business with you repeatedly. This is why you need to segment your email marketing subscribers. After all, sending the same email to a first-time customer and to a lapsed customer won’t help you achieve anything substantial, right? Do you remember the video we did recently, called “The Simplest Email Marketing Funnel”? The four absolute must-have email marketing segments are based on these steps in the funnel. We’ll even go beyond these steps and speak a little about lapsed customers at the end. In today’s episode, we’ll get right into these four email marketing segments, as well as the 4 E's relating to their end goals in order for you to have a better understanding on why these segments are important. Some of the best quotes from this episode: “These 4 E’s represent the end goal of your email marketing segments.” “A first-time customer is 27% more likely to buy from you again. A second-time customer is 54% more likely to be a repeat customer. If you’d like to have repeat customers, check out today’s video!” “Aside from your prospects, first-time customers and repeat customers, there’s another email marketing segment you need to connect with. Don’t know who they are? Check today’s video to find out.” Learn with our FREE Ecommerce Academy: Conversio Academy Facebook Twitter Instagram Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic. This podcast was produced by comealivecreative.com.

On the show with me today is Jacques Hopkins, who owns a very successful business called Pianoin21Days.com. He also has a successful YouTube channel. Jacques is at a point where he wants to create better sales funnels for his business, specifically through audience segmentation. This is a great idea but—as I know from experience—it can be completely overwhelming. Today we're going to talk about how to tackle segmentation step by step. If you want to be considered for a coaching session, apply via the form at AskPat.com. In this episode I mention Brennan Dunn, who's the king of segmentation right now. You can learn about him at DoubleYourFreelancing.com. He's created some great tools that I recommend checking out, like RightMessage and RightAsk. I also mention a book in this episode called Ask by Ryan Levesque, a great resource for understanding what questions to ask your customers through surveys and the like. If you enjoyed today's episode and you love the format of this show, and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating

What is it email segmentation? Why should you use it? How to get started using it on your next launch? That's what we're talking about on today's episode of the podcast. If you have an online business, or you've spent any time in the online world at all, then you've likely heard about the power of email marketing…you may have even heard of email segmentation. And here's why it's so important… Segmenting your email list is the best way to personalize the experience for each person in your audience. But this isn't just a launch strategy... For full show notes, head on over to annesamoilov.com/193.

What is it email segmentation? Why should you use it? How to get started using it on your next launch? That's what we're talking about on today's episode of the podcast. If you have an online business, or you've spent any time in the online world at all, then you've likely heard about the power of email marketing…you may have even heard of email segmentation. And here's why it's so important… Segmenting your email list is the best way to personalize the experience for each person in your audience. But this isn't just a launch strategy... For full show notes, head on over to annesamoilov.com/193.

Let's talk about email segmentation. This is an insanely useful email marketing tactic that a lot of people aren’t using! So I want to give you the low down on what it is, how you can use this tactic strategically, and how this will not only make your customers feel more loved but allow you to bring in more sales because you are talking to the right people on your list.  This episode is brought to you by The Profit Planner Lounge! You can sign up for a 7-day trial for $1 at http://profitplanner.co/dollar. You will get immediate access to the 6-phase system to create a custom profit plan and an entire blueprint ready to download based on your specific business stage. I'll see you on the inside!

This episode is a crash course on email segmentation! Join me as I share tools and hacks you can use to easily start segmenting your email list today.

Adam Tuttle of ActiveCampaign shares some email segmentation tips and talks about email marketing funnels.