Podcast appearances and mentions of Ian Sanders

Our host today is Chris Beswick from the Talking Newspaper. In this captivating episode of the AVRO Story, he takes us on a journey back to World War II with the legendary Avro Lancaster. We hear the remarkable tales of Sergeant John Monaghan, who recounts his experiences as a radio operator and gunner during harrowing missions over Berlin and beyond. As he revisits the cockpit of a Lancaster at the AVRO Heritage Museum, John shares poignant memories of dropping supplies to starving Dutch civilians and repatriating British prisoners of war. Joined by his son Andy, historian Ian Sanders, and aviation blogger Frank Pleszak, this episode is a heartfelt tribute to bravery and resilience in the face of war.

Send us a Text Message.Let's cool it down! The host of the award winning Cold War Conversations podcast, Ian Sanders, joins me to nerd all the way out about history, how he got started, and what makes for a great podcast. Come listen!Check out the podcast websiteSupport the Show.

In this week's Heads Together podcast episode, I had the pleasure of chatting with Ian Sanders, a storyteller, author, speaker, trainer and coach, who's passionate about storytelling and its power to transform our work and lives. Ian's career has been a fascinating journey, spanning over three decades, where he's navigated various roles and ultimately found his calling as a storyteller. We discuss the essence of storytelling and its connection to curiosity. Ian highlights how curiosity serves as a superpower in storytelling, emphasising the importance of paying attention and noticing the world around us. He shares insights on how individuals, regardless of their profession, can harness curiosity to craft compelling narratives about their experiences. Ian encourages listeners to tell stories that resonate with them on a personal level, rather than focusing solely on audience engagement metrics. Join us as we explore the transformative power of curiosity in storytelling and uncover the beauty of sharing authentic narratives that connect us on a deeper level. Learn more about Ian Sanders: Website: www.iansanders.com Instagram: www.instagram.com/iansanders

Agents Scott and Cam, along with guest operative Ian Sanders of the Cold War Conversations Podcast, bond over trips to the ballet while reviewing the 2020 Benedict Cumberbatch espionage drama The Courier. Directed by Dominic Cooke. Starring Benedict Cumberbatch, Merab Ninidze, Rachel Brosnahan, Jessie Buckley, Angus Wright and Kirill Pirogov.. The Cold War Conversations Podcast is available everywhere. Don't forget to check out Ian's episode on Oleg Penkovsky.   You can also follow Ian on Twitter. Become a SpyHards Patron and gain access to top secret "Agents in the Field" bonus episodes, movie commentaries and more! Purchase the latest exclusive SpyHards merch at Redbubble. Social media: @spyhards View the NOC List and the Disavowed List at Letterboxd.com/spyhards Podcast artwork by Hannah Hughes. Theme music by Doug Astley.

Podcast Episode Summary:In this episode of Mid-Atlantic, host Roifield Brown sits down with Ian Sanders, host and producer of Cold War Conversations, to dive deep into the Cold War's impact on the Middle East. Through a detailed and engaging discussion, they explore the geopolitical dynamics, conflicts, and the roles of global superpowers in shaping the region's history. This conversation sheds light on lesser-known aspects of the Cold War, emphasising the importance of oral histories in understanding complex historical events.Show Notes & Topics Discussed:Cold War's Influence in the Middle East:Specific Conflicts and Events:The geopolitical shifts in the 1950s, including the overthrow of the monarchy in Egypt and the rise of Nasser, signalling a move towards socialism but not communism.The strategic importance of Jordan post-formation of the State of Israel and its complex relationship with both the West and its own citizens.The Six-Day War and its consequences, including Israel's territorial gains and the weakening of Nasser's position in Egypt.The Iran-Iraq War as a significant yet often backgrounded conflict of the '80s, illustrating the enduring legacy of border disputes and the influence of external powers.Soviet Union's Challenges:The draining effect of the Soviet Union's involvement in Afghanistan, drawing parallels to the American experience in the region decades later.The withdrawal from Afghanistan and the internal pressures leading to the dissolution of the Soviet Union in 1991.Broader Implications and Themes:The rise of Arab nationalism and anti-colonial movements in the Middle East, facilitated by the geopolitical vacuum left by declining British and French influence.The emergence of Islamic fundamentalism as a significant force following the Cold War, with ties back to the conflict in Afghanistan.Conclusion and Podcast Promotion:Ian Sanders encourages listeners to explore Cold War Conversations for in-depth interviews and stories, offering a comprehensive view of the Cold War's global impact.Host Roifield Brown wraps up the episode with a call for listener engagement through reviews and previews upcoming content for the podcast series.Quotes"And at the end of the conflict, there was really nothing. Nothing there, there was no benefit really from either side. They almost ended up back at where they started there, but there were a number of proxy forces operating in, in both countries.""So the Soviet Union fades away to Christmas 1991. But I think one of the other things that weakens the Soviet position is they have been exhausted, their army's been exhausted and bled dry by their ill-advised invasion into Afghanistan in 1979.""Yeah, the Iran-Iraq war is an interesting one. I remember this playing out in the '80s and it was almost like background noise, but in terms of its scale and the number of people killed, it is a really significant conflict and particularly for that area.""The six-day war was really a Israeli surprise, a surprise attack on Egypt. What was happening at the time is Egypt had told the United Nation forces that were on the Suez Canal to they had to get out. And in the process of them leaving, Israel sees a great opportunity to launch a surprise attack." Hosted on Acast. See acast.com/privacy for more information.

CONTENTThis week on our Cold War series the guest is Ian Sanders who presents the award winning Cold War Conversations podcast. On this episode we discuss how Germany and Berlin were divided up between the victorious allied armies at the end of World War 2, the Berlin airlift when the Soviet Union attempted to starve the population of Berlin into submission and the reasons why the Russians built the Berlin wall virtually over night and the impact it had on the city's occupants. We finish off with a discussion on the Cuban missile which brought the world to the brink of nuclear war. "BUY ME A COFFEE"If you want to support the podcast you can buy me a coffee here.SOCIAL MEDIACheck out our blog site on Wordpress Unconventional SoldierFollow us on social media and don't forget to like, share and leave a review.Instagram @the_unconventional_soldier_pod.Facebook @lateo82. Twitter @TheUCS473.Download these and other platforms via Link Tree.Email us: unconventionalsoldier@gmail.com. This episode brought to you in association with ISARR a veteran owned company. Hosted on Acast. See acast.com/privacy for more information.

An Insight into Cold War Conversations with Ian Sanders In this podcast episode, host Martin 'Marv' Quibbell talks with Ian Sanders of the Cold War Conversations podcast about the importance of recording and sharing individual accounts of the Cold War period to keep the history relevant. Ian shares his experiences interviewing a varied range of guests, from military personnel to ordinary civilians with intriguing stories from this tumultuous period. They also discuss podcast creation and content delivery, along with recommendations for books and other podcasts to check out for those interested in learning more about the Cold War or general history. 00:00 Introduction and Welcome 00:48 The Importance of History and Learning from the Past 02:17 Personal Experiences and the Cold War 02:45 The Cold War: Perspectives and Experiences 04:06 The Power of Propaganda 05:36 Inspiration Behind the Podcast 07:02 The Power of Personal Stories 08:01 Life in the Eastern Bloc 08:56 The Complexity of Life During the Cold War 11:15 The Power of Anecdotes and Personal Experiences 19:13 The Process of Starting the Podcast 22:22 Finding and Interviewing Guests 29:42 Recording and Producing the Podcast 32:21 Exploring Number Stations 32:52 Behind the Scenes: Podcast Recording and Editing 34:44 The Art of Podcasting: Logos and Music 35:06 Diverse Stories from the Cold War 39:51 The Power of Podcasting: Capturing History 46:49 Podcasting Challenges and Recommendations 52:19 Podcast Recommendations 55:10 Connecting with Cold War Conversations

Unveiling the Shadows: A Cold War Conversations Journey with Ian Sanders In the intricate world of Cold War history, Ian Sanders is not just a name; he's the curator of untold stories, the maestro orchestrating narratives from the shadows of espionage, military maneuvers, and everyday life during a tumultuous era. Since 2018, Ian has been the host and producer of the award-winning "Cold War Conversations" podcast, a platform where eyewitnesses of the Cold War share their riveting tales. A Glimpse into the Shadows In a recent interview on Podcast Radio, Ian took center stage to discuss the genesis of his fascination with the Cold War. Growing up in a household of history buffs, Ian's early exposure to museums and historical sites laid the foundation for his interest. His journey into the Cold War's depths started with a focus on military history, and the events such as the Soviet invasion of Czechoslovakia in 1968 left an indelible mark on his young mind. From Community Radio to Oral Histories Ian's journey into podcasting wasn't a straight path. A stint on a community radio station and a passion for audio paved the way for him to discover the world of oral histories. Inspired by the lack of captured stories from the Cold War era, especially compared to World War II, Ian embarked on a mission to unearth the hidden narratives of an era often shrouded in secrecy. Ordinary People, Extraordinary Stories The beauty of "Cold War Conversations" lies in its diverse range of guests. From soldiers and spies to civilians and astronauts, Ian delves into the experiences of those who lived through the Cold War. However, navigating through classified information requires caution. Some guests, bound by agreements or personal choice, prefer to remain anonymous, adding an extra layer of intrigue to the podcast. Navigating the Shadows of Espionage In the interview, Ian touches upon the covert world of assassination attempts during the Cold War. While he hasn't hosted guests directly involved in such activities, stories like that of Georgi Markov, a Bulgarian journalist assassinated with a poisoned umbrella, showcase the real-life cloak-and-dagger drama of the era. The Perilous Brink of Armageddon Ian sheds light on moments when the world stood on the brink of nuclear catastrophe. Recalling incidents like the Cuban Missile Crisis and false missile warnings, he emphasizes that the Cold War was far from a conflict without consequences. The podcast not only provides historical insights but also draws parallels to the present day, showcasing how echoes of the Cold War persist. Women in the Cold War A notable aspect of Ian's podcast is its commitment to sharing stories of women in the Cold War. Approximately twenty percent of the episodes feature women's perspectives, challenging the stereotypical image of the Cold War as a male-dominated domain filled with tanks and guns. Ian expresses a desire to delve even deeper into this lesser-known side of history. A Tribute to the Untold Ian Sanders, despite his podcast's success and growing listenership, remains humble. He finds the true essence of his work in uncovering stories that have never seen the light of day. For Ian, the gold lies in those moments when a guest reveals something previously undisclosed, adding a new layer to the complex tapestry of Cold War history. Tune In to "Cold War Conversations" For those eager to embark on a journey through the shadows of the Cold War, Ian's podcast awaits. Whether you're a history enthusiast or a newcomer to the era, "Cold War Conversations" promises a captivating exploration of a time marked by tension, intrigue, and untold stories. To catch Ian Sanders' podcast, visit Cold War Conversations, and for a deep dive into the shadows of history, find the episodes wherever you usually get your podcasts. Ian Sanders continues to illuminate the Cold War's mysteries, one conversation at a time. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today my guest is podcaster and historian Ian Sanders. Ian is the host and producer of the Cold War Conversations podcast. Since childhood, Ian has been fascinated with the Cold War which was an era in recent history that focused on the post war threat of conflict between the Warsaw Pact countries and the North Atlantic Treaty Organisation. Ian started the podcast in 2018 to record as many first-hand accounts of the Cold War as he could before they were lost and in May 2022 the series passed 2 million downloads. I too have been interested in this era of modern history; as a young adult I watched the events unfold in Germany and across Europe as the Soviet dominance collapsed. I was really looking forward to catching up with Ian and our conversation doesn't disappoint, so I hope you are sitting comfortably and happy to stay with us. By accessing this podcast, you acknowledge that the entire contents and design of this podcast are the property of Ken Sweeney, or used by Ken Sweeney with permission, and are protected under Irish and international copyright and trademark laws. Except as otherwise provided herein, users of this podcast may save and use information contained in the podcast only for personal or other non-commercial, educational purposes. No other use, including, without limitation, reproduction, retransmission or editing, of this podcast may be made without the prior written permission of Ken Sweeney.

In this week's episode of The History with Jackson Podcast Jackson sits down to speak with historian and host of the Cold War Conversations Ian Sanders to talk about the Cold War. This conversation stretched from discussing the political conflicts during the Cold War, to the hot conflict such as the Korean War, as well as discussing everyday life during the Cold War.To check out Ian's amazing Cold War Conversations podcast head to https://coldwarconversations.com/ or follow this link to listen https://podfollow.com/coldwarpodIf you want to get in touch with History with Jackson email: jackson@historywithjackson.co.ukTo support History with Jackson to carry on creating content subscribe to History with Jackson+ on Apple Podcasts or become a supporter on Buy Me A Coffee: https://bmc.link/HistorywJacksonTo catch up on everything to do with History with Jackson head to www.HistorywithJackson.co.ukFollow us on Facebook at @HistorywithJacksonFollow us on Instagram at @HistorywithJacksonFollow us on X/Twitter at @HistorywJacksonFollow us on TikTok at @HistorywithJackson Hosted on Acast. See acast.com/privacy for more information.

John Monaghan joined 166 Sqn at RAF Kirmington in Feb 1945 as a wireless operator on the Lancaster. He flew on 18 operations from March to May including Heligoland, Berchtesgaden, and Berlin. He also participated in several Operation Manna missions, humanitarian food drops to relieve a famine in the German-occupied Netherlands, as well as several Operation Exodus missions to repatriate Allied prisoners of war (POW)s from Europe to Britain. The voices you hear are of author and blogger Frank Pleszak, John's son Andy, and myself Ian Sanders. We start the chat with John looking through his log book and photos.

Colliers' Ian Sanders and Joanne Henderson join Benn Dorrington to discuss the Life Sciences Sector in Australia. The growth in the Life Sciences sector has created a growing and specialist real estate need. There are now many specialist buildings - mostly associated with hospitals or universities - and the size of the sector as an asset class is growing. Ian is the Head of Healthcare and Retirement Living and Joanne is the National Director of Research at Colliers. The Voice of Value is a podcast series about Australia's property industry. Powered by the Australian Property Institute, this series features in-depth conversations with Australia's property leaders about their careers and passions, as well deep dives into different property markets.

Happiness can mean different things to different people. For some, it's achieving a lifelong goal. For others, it's landing a dream job, or making an impact on the world or building a better life for family and friends. And for some, it's simply a long string of good days.  Today we sit down with Ian Sanders, a renowned storytelling trainer, professional optimism instructor, and author of the acclaimed book 365 Ways To Have a Good Day. We'll discuss his storied career, his many detours, and how, after decades of trying, he finally learned how to string enough good days together to build a rewarding, happy life.  Learn more about Ian, The Ian Sanders Company, and 365 Ways to Have a Good Day here: https://www.iansanders.com/ **What leads to a happy life? What are the various ways to be happy?    Happiness means different things to each of us. And, after doing extensive research, Management 3.0 founder Jurgen Appelo discovered the common thread: Happiness is something we create. It is not something to achieve. It is a path you choose, not a destination to arrive at.   So many of us spend our lives in pursuit of happiness. Instead of searching for it, we need to find ways to live it, embrace it, and implement it into our daily lives. That's why we created the 12 Steps to Happiness at Management 3.0. You can find more information and even download a free poster of the 12 steps at www.management30.com/practice   For more happiness visit https://management30.com/  

Startups are no easy business, and often, in the middle of growing one, founders need to pivot. A pivot is essentially shifting business directions, perhaps changing the product or the business model, but the main point is that it is a significant change from the startup's original trajectory. As we continue our third episode following up with entrepreneur Ian Sanders, CEO and Founder of Blue Cape, we come to understand more about how founders should go about assessing a potential pivot and how sometimes certain elements of the business are just "out of your hands". Jordan Kastrinsky - https://www.linkedin.com/in/jordan-kastrinsky-9b8b2370/ Ian Sanders - https://www.linkedin.com/in/ian-sanders-7a02301b2/ Join our community: Front Team website - https://www.front-team.com Our telegram channel - https://t.me/front_team

On today's Saturday Matinee, host Ian Sanders talks with Brian Morra, the Chief of Intelligence Analysis for US Forces Japan at Yakota airbase when on September 1st, 1983, an unarmed Korean airliner was shot down by a Soviet fighter causing the deaths of 269 people. Link to Cold War Conversations: https://coldwarconversations.com/ Go to HistoryDaily.com for more history, daily.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hello, everyone, and welcome to our third installment of our interview with Ralph Hanel, Kung Fu Master, former Stasi prisoner and amazing storyteller. I am so glad you have enjoyed the first two installments, and Ralph and I sat down for a third interview to talk about the objects he has collected in recent years that remind him of his survival story. Today, Ralph tells us about his Stasi handcuffs, his GDR kung fu certificate, how special PanAm is in his life and about other objects that we really started called his "Corner GDR Museum." This was a really special experience for me, and Ralph has started posting pictures of these objects in the Facebook group. You will really enjoy this episode.   Ralph, we're so grateful to you for telling your stories. You MUST listen to Ian Sanders' three part interview of Ralph before listening to these. They will absolutely set the context for these episodes, and are MUST LISTENS.  Episode 1 - Ralph – DJing and Kung Fu in East Germany Episode 2 - Ralph – Arrested and interrogated by the Stasi Episode 3 - Ralph – A prisoner in an East German jail Read Ralph's short stories using this link Our ability to bring you stories from behind the Berlin Wall is dependent on monthly donors like you. Visit us at  https://www.eastgermanypodcast.com/p/support-the-podcast/ to contribute. For the price of a Berliner Pilsner, you can feel good you are contributing to preserve one of the most important pieces of Cold War history. If you feel more comfortable leaving us a review to help us get more listeners, we appreciate it very much and encourage you to do so wherever you get your podcasts or at https://www.eastgermanypodcast.com/reviews/new/. For discussions about podcast episodes and GDR history, please do join our Facebook discussion group. Just search Radio GDR in Facebook. Vielen dank for being a listener!

In this podcast conversation, Jerry talks with Ian Sanders, author of "365 Ways to Have a Good Day", who found himself at the edge of rediscovery at the beginning of COVID lockdown. Fumbling and longing for ground, he dove into his past by paging through his old journals. Unearthing the stories of his life at that moment reminded him of who he was and what made him tick. His collection of entries from his daily sojourns solidified an understanding of who he was and who he might want to be. In a record of noticing and documenting, we note what brings us joy, what our hurts or anger have to tell us, what we're scared of, and the glimmers of moments when we feel whole. Jerry adds that in doing so we often develop a guidebook to our own lives. Leave us a review on Apple Podcasts! Follow our step by step guides: - How To: Leave a Review on Your Computer: - How To: Leave a Review on Your iPhone: Never miss an episode! Sign up for our newsletter to stay up to date on all our episode releases.

Welcome to another incredible episode of Radio GDR. Judging by your extremely positive reaction, you thoroughly enjoyed part 1 of our three part interview with Ralph Hanel, Kung Fu Master, former stasi prisoner and an incredible survivor. Now it's time for part 2 - listen how Ralph confronts his past when he discovers how his ex-girlfriend oddly "borrowed" a baby in his name after they broke up, what stasi handcuffs did to his wrists when he was in prison, and how he became an actor and even played a role as an East German general. We even hear about the book of poison - you'll have to listen to the episode to find out about that interesting nugget. Ralph's story of survival inspires me, and I hope it does the same with you. You MUST listen to Ian Sanders' three part interview of Ralph before listening to these. They will absolutely set the context for these episodes, and are MUST LISTENS.  Episode 1 - Ralph – DJing and Kung Fu in East Germany Episode 2 - Ralph – Arrested and interrogated by the Stasi Episode 3 - Ralph – A prisoner in an East German jail Read Ralph's short stories using this link Our ability to bring you stories from behind the Berlin Wall is dependent on monthly donors like you. Visit us at  https://www.eastgermanypodcast.com/p/support-the-podcast/ to contribute. For the price of a Berliner Pilsner, you can feel good you are contributing to preserve one of the most important pieces of Cold War history. If you feel more comfortable leaving us a review to help us get more listeners, we appreciate it very much and encourage you to do so wherever you get your podcasts or at https://www.eastgermanypodcast.com/reviews/new/. For discussions about podcast episodes and GDR history, please do join our Facebook discussion group. Just search Radio GDR in Facebook. Vielen dank for being a listener!

Hello! Great episode today. We chat to Ian Sanders, creator of The Real Brits in Dubai Facebook page. With almost 12,000 members in just four years, we delved into the highs and lows, the pitfalls and perils, the laughs and the tears of running an expat Facebook page which, we're sure you're all aware, can be absolute minefields of trolling, arguing and pig-headedness. However, there are also as many positives as there are negatives and they can be a real community-spirited place and a lifeline to those who need friends. Ian tells all! But before we got him online (Zoom novices), we talked about...• The hairdresser upsell.• Trying to administer tablets to a cat.• The UAE's mask news.• A great TV recommendation.Hope you enjoy this episode. We are going to try to do a few more interview episodes with people we find interesting over the coming months. Any suggestions or anything you'd like to talk about, ask, or get us to answer, email us at husbandandwifepod@gmail.comSee you next time xSupport this show http://supporter.acast.com/husband-wife-sentenced-to-life. Hosted on Acast. See acast.com/privacy for more information.

Hello, everyone, and welcome to another episode of Radio GDR. This is your host Steve Minegar, and the next three episodes will truly be a humbling and eye opening experience for all of us. On the Cold War Conversations podcast, our good friend Ian Sanders interviewed Ralph Hänel, Kung Fu Master, actor and just plain wonderful guy, about the lengths he went to learn martial arts behind the Iron Curtain in East Germany. In an attempt to leave for the west, Ralph was arrested and spent several years in a Stasi prison in Cottbus known as the “red misery.” Ralph relays this incredible story over three episodes on Cold War Conversations, which I highly recommend you listen to before consuming this series of episodes - see the links below. Ralph is an amazing storyteller and approached me to relay even more of his tragic but triumphant tale. Inspired by objects he has collected that have reminded him of moments in his life, Ralph tells us in this first episode about his father's possible involvement in the Stasi, the lawyer he may have arranged for his son to get out of prison, and the psychological torture the Stasi inflicted on him and his mother. Just wait until you hear about how Ralph got his Kung Fu certificate into East Germany, the messages he snuck into a hole in his tooth and his Stasi handcuffs (I won't give too many spoilers away). Ralph, we appreciate these stories very much. You MUST listen to Ian Sanders' three part interview of Ralph before listening to these. They will absolutely set the context for these episodes, and are MUST LISTENS.  Episode 1 - Ralph – DJing and Kung Fu in East Germany Episode 2 - Ralph – Arrested and interrogated by the Stasi Episode 3 - Ralph – A prisoner in an East German jail Read Ralph's short stories using this link Our ability to bring you stories from behind the Berlin Wall is dependent on monthly donors like you. Visit us at  https://www.eastgermanypodcast.com/p/support-the-podcast/ to contribute. For the price of a Berliner Pilsner, you can feel good you are contributing to preserve one of the most important pieces of Cold War history. If you feel more comfortable leaving us a review to help us get more listeners, we appreciate it very much and encourage you to do so wherever you get your podcasts or at https://www.eastgermanypodcast.com/reviews/new/. For discussions about podcast episodes and GDR history, please do join our Facebook discussion group. Just search Radio GDR in Facebook. Vielen dank for being a listener!

Episode 44, "Stealth Mode: Locked", introduced us to Ian Sanders, a CEO of a promising stealth startup who talked to us about his decision to stay in stealth and still manage to develop his company. As part of a follow-up series on Ian's growth, I caught up with him 6 months down the line, after he has officially come out of stealth mode, kinda. His company, called Blue Cape, already has some incredible traction, and we dive into Ian's journey to understand how he plans to revolutionize the world of epidemiology, as he flows with the twists and turns of his entrepreneurial journey. Jordan Kastrinsky - https://www.linkedin.com/in/jordan-kastrinsky-9b8b2370/ Ian Sanders - https://www.linkedin.com/in/ian-sanders-7a02301b2/ Join our community: Front Team website - https://www.front-team.com Our telegram channel - https://t.me/front_team

This week I was excited to welcome Ian Sanders to the show. Ian is the author of the new book, 365 Ways to Have a Good Day: A Day-By-Day Guide to Enjoying a More Successful, Fulfilling Life. In this conversation, we explore just a fraction of the year's worth of techniques and tips that Ian has compiled covering everything from mindfulness to gratitude, all in the pursuit of improving our day-to-day lives. Ian reflects on his own personal journey while reminding us all that on this "road trip" called life, it's so vital to take the time to both refuel and reflect daily. Ian Sanders has built an unconventional career out of following his curiosity and sharing what he's learned along the way. His new book is '365 Ways to Have a Good Day: A Day-By-Day Guide to Enjoying a More Successful, Fulfilling Life (https://amzn.to/3EER4sW)'. This episode is brought to you by: * CircleDNA (https://circledna.com) - Use the code 'ERIK' to get 33% off any DNA Test

Join us on Be Brave at Work as we speak with Ian Sanders. Ian is on a mission to get people firing on all cylinders about their work – how and where they do it, what they need to do to get creative, how to be more energized, how to do the work that matters. Ian's passionate and fresh approach in all he does - workshops, presentations, storytelling and one-to-one walking coaching sessions – sparks change and inspires leaders, organizations, teams and individuals. Sanders has built an unconventional career out of following his curiosity and sharing what he's learned along the way. This journey of discovery has opened all kinds of unexpected doors, such as working for BBC local radio while still a teenager and launching a marketing business by accident. Other unexpected experiences include running ad campaigns for Benetton, writing about work and business for the Financial Times and training BBC journalists about storytelling. Links of Interest LinkedIn Twitter YouTube Website 365 Ways to Have a Good Day: A Day-by-day Guide to Living Your Best Life A special thank you to our sponsor, Cabot Risk Strategies. For more information, please visit them at CabotRisk.com Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you! More information about Ed, visit Excellius.com © 2022 Ed Evarts

My friend Ian Sanders joins me on this edition of the Business Builders Show. Ian's book was just recently released in the United States and aren't we lucky to get to speak with Ian and to buy his awesome book 365 Ways To Have A Good Day: A Day-By-Day Guide To Living Your Best Life.Connect with him here: www.iansanders.com. You can also find him on Linkedin: https://www.linkedin.com/in/iansandersuk/ and on Twitter: https://twitter.com/IanSandersCall or text me (Marty Wolff) at 570 815 1626 with any comments or questions. You can connect with me on Linkedin: https://www.linkedin.com/in/martywolffceo/ See acast.com/privacy for privacy and opt-out information.

Description: This week I have an interesting discussion with Ian Sanders, author of 365 ways to have a good day, a book I found thoroughly enjoyable, and more importantly, actionable and a time of disruption. I was first approached by Ian's publicist and I requested a copy of the book. As usual, I procrastinated. Reading the book, it may surprise some of you but I grew up with a learning disability and I could barely read when I graduated from high school. I overcame that. But I still don't like to read. I was then approached by Karen Wickre, who I interviewed a couple of weeks ago in Episode 261, that I should have Ian on the podcast. That was a kick in the butt to read the book and get him scheduled. Ian and I share a lot of similar concepts and ideas when it comes to how to live our lives. I thought, in theses strange times, this would be a great topic to bring you. His short bio is as a follows: Ian Sanders is an author, creative consultant and storyteller who works with some of the world's leading organizations. Throughout his professional life, Ian has experimented with life enhancing habits and hacks. It's resulted in two decades worth of conversations, detours and journaling. And now whether it's working with teams and global organizations, or the founders who are just getting started, Ian aims to spark change with his fifth book 365 ways to have a good day, he hopes to inspire people to spark change in their own lives. And get more out of every day. Ian lives in lead on the sea, England. This episode is sponsored by Career Pivot. Check out the Career Pivot Community. Make sure and pick up my latest book, Repurpose Your Career: A Practical Guide for the 2nd Half of Life Third Edition. For the full show notes click here.

Set Your Mind For Success How are the next twelve months looking for you? Pretty much the same as last year? Or are you ready to make things interesting? My guest Ian Sanders is an author, creative consultant, and storyteller who works with some of the world's leading organizations helping them to unearth and shape stories and thought-leadership. Ian joins me from Leigh-on-Sea, England where he will share how he inspires people to spark change in their own lives, and to get more out of every day. He says that you are a work in progress and the designer of your own life. Emerging as we are after a long pandemic, it is time to understand what really matters and make decisions to focus on the small stuff you can do every day to make life better. Because when you get the little things right, the big things follow. Things like figuring out where you're going, hitting reset, designing the life you want, breaking through limiting beliefs, and creating success on your own terms. And when you find what works for you, you can do more of it, making you more productive, more fulfilled, and much happier. Website | Twitter | Instagram | LinkedIn | Amazon Download a free sampler of Ian's brand new book ‘365 Ways To Have a Good Day' by clicking on the download link on iansanders/365

Nothing seems to be more popular than Cold War aircraft and today's guest Ian Sanders is the presenter and producer of one of the best historical and military podcasts out there…..Cold War Conversations.

Nothing seems to be more popular than Cold War aircraft and today's guest Ian Sanders is the presenter and producer of one of the best historical and military podcasts out there…..Cold War Conversations.

This week Paul and Kyle are joined by Award Winning Podcaster Ian Sanders of Cold War Conversations who gets annoyed that the Cold War is not treated like a "proper war" despite the casualties, the battles and all the proxy conflicts.In this episode Ian talks about flashpoints and incidents that are much more dangerous than anything we'd seen in prior wars but also the popular culture and the downfall of empires.You can follow Cold War Conversations  on Twitter @ColdWarPod  and you can listen to Cold War Conversations, as well as subscribe at their website www.coldwarconversations.com You can follow History Rage on Twitter @HistoryRage and let us know what you wish people would just stop believing using the Hashtag #HistoryRage.Support the show

When entrepreneurs mention 'stealth mode', or the time before their startup goes live to the world, the response is either for people to run away or join in. Ian Sanders is currently working on a groundbreaking startup that has the ability to, WHOA!, not so fast, we still have some time before he launches publicly. Stealth mode carries with it a lot of serious and thoughtful considerations, not the least being the decision when to finally expose your company's solution publicly. Ian talks about the reasons he decided on remaining in stealth mode during his business process, how to create a system of promotion even without disclosing too much, and the trials and tribulations that come with not telling people too much. Listen here: Jordan Kastrinsky - https://www.linkedin.com/in/jordan-kastrinsky-9b8b2370/ Ian Sanders - https://www.linkedin.com/in/ian-sanders-7a02301b2/ Join our community: Front Team website - https://www.front-team.com Our telegram channel - https://t.me/front_team

Ian Sanders, Podcast Host & Producer of Cold War Conversations History Podcast joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com. Show Highlights: Whilst I enjoy interviewing some of the big names and names that people are familiar with. What I love are the unknown stories.  And, almost as you said, sometimes I approach people and they say, why would anybody be interested in hearing my story? It's very ordinary. It's very boring, but it's the little details that you find in that, that you wouldn't get necessarily in a textbook or a mainstream documentary. I think that that's the other key thing about podcasting is you can really niche down on a subject that might not have a mainstream interest, but you can build a decent audience around that subject matter. I remember things like bomb shelters. We don't think about those now, but even back then people talked about them. What I'm trying to get to is that what you're capturing now is stuff that we've easily committed to memory and forgotten about. She said to me later, I didn't know hardly any of that. He's talked to me a little bit about it, but you have just illuminated, a whole, a different part of the story and no idea what, what he'd experienced. I think the amazing part of all of this, is that there always was audiences. It's just that maybe they didn't have the platform or maybe it just wasn't mainstream enough for people to own up and admit that they're into this stuff. And now you're seeing people saying screw that, it's like, I'm into this now and I'm going to listen to this.

This week, Helen talks to Simon Alexander Ong (author of Energize) and Ian Sanders (author of 365 Way to Have a Good Day) about actions you can take to increase your energy and inspiration at work. This episode is full of lots of practical tips and covers everything from experimenting with laughter to making sure you don't treat your health as a side hustle.You can pre-order Simon's book here: https://www.amazon.co.uk/Energize-Harness-Energy-Every-Moment/dp/0241502756/ref=zg_bsnr_277477_4?_encoding=UTF8&psc=1&refRID=K41NHVC7BSQREJ3EKHKMIan's book is available to order now: https://www.amazon.co.uk/Ways-Have-Good-Day-day/dp/1529382246/ref=sr_1_1?keywords=ian+sanders&qid=1638180440&s=books&sr=1-1To download the PodSheet for this episode, head to https://www.amazingif.com/listen/To sign-up for PodMail, a weekly summary of squiggly career tools and catch-up on PodPlus head to https://mailchi.mp/squigglycareers/podmailFor questions, feedback or just to say hello, you can email us at helenandsarah@squigglycareers.com See acast.com/privacy for privacy and opt-out information.

Agents Scott and Cam, along with guest operative Ian Sanders of the Cold War Conversations Podcast, trail a shivering Tom Hanks through the chilly streets of East Berlin with Steven Spielberg's Bridge of Spies. Directed by Steven Spielberg. Starring Tom Hanks, Mark Rylance, Austin Stowell, Alan Alda, Amy Ryan, Eve Hewson, Billy Magnussen, Scott Shepherd, Jesse Plemons, Sebastian Koch and Mikhail Gorevoy. The Cold War Conversations Podcast is available everywhere. Pick up exclusive SpyHards merch, including the new "What Does Vargas Do?" t-shirt by @shaylayy, available only at Redbubble Social media: @spyhards View the NOC List and the Disavowed List at Letterboxd.com/spyhards Podcast artwork by Hannah Hughes.

Join Podcast Father on his journey as the Indie Podcaster. Episode #2 Creator Spotlight: Ian Sanders from Cold War Conversations podcast. Ian created and hosts a well established podcast that has nearly two million downloads. Jeff (Podcast Father) and Ian discuss various things; how the podcast started, his interest in the Cold War, some of the interesting guests that have been on his podcast, advice for content creators and much more! Thank you for supporting independent creators! https://coldwarconversations.com/ (Check out Cold War Conversations Podcast here. ) https://quitethethingmedia.com/podcastfather/ (Check out Podcast Father & the Quite The Thing Media Team.) https://www.yungkartzbeats.com/ (All music credited to artist Yung Katz, check out the site here.)

Ian Sanders has had a long career in events and ticketing, most recently as the Senior Commercial Director at Ticketmaster in the UK. Ian is based in Manchester. In this episode, Peter Ryan talks to Ian about how events companies can build close customer relationships and what may happen to the industry in a post-covid environment. Ian is also host of the Cold War Conversations podcast - one of the most popular history podcasts globally, go and subscribe to that one after you hear his thoughts on CX! https://www.linkedin.com/in/ian-sanders-mcr/  

Another chance to hear one of our best and most popular episodes! Ian Sanders is a creative consultant, storyteller, coach and author on a mission to get people energised about their work lives and in this show he talks to Rob about The Power Of Story For Your Business. Don't miss it...

Another chance to hear one of our best and most popular episodes! Ian Sanders is a creative consultant, storyteller, coach and author on a mission to get people energised about their work lives and in this show he talks to Rob about The Power Of Story For Your Business. Don't miss it...

Running your own online 'summit' or conference is not just a new income stream - it can also bring you tons of new leads, enhance your credibility and authority around your topic, and open up valuable new relationships with experts in your space,a and summit expert Krista Miller is her to explain exactly how you do it. This one is value-packed! TRANSCRIPT: Rob: Welcome back listener, Rob Tyson here. And in the last episode, I talked to Ian Sanders about the power of story for your business. It was a good show, so do catch up on that one if you missed it, had a good chat within. I'm here today, though, with Krista Miller. Now Krista through her company Summit In A Box, does something really interesting. She helps entrepreneurs three times their monthly revenue through virtual summits without wondering where to start or what to do next. And her method is focused on strong connections, collaboration, and making a difference. And today, our topic we're gonna be talking about is how to host your first profitable online summit. So I'm really interested in this topic, looking forward to getting into it. Before we do get into it, though, if you're listening to this show, chances are good you have professional expertise and it could be you want to monetize that through an online learning program. Well, if that is the case, before you rush off and start creating content, please take a few moments to watch my free web class because it's gonna explain why the ascension model or value ladder you may have heard about is usually a really bad approach for people in your position. Not only is it likely to make you peanuts, but you won't be giving maximum value to your clients either. There is a much better way if you would like to generate real meaningful cashflow quickly and get on the right track with productizing your expertise online and my web class will show you how to do that. That is free. All you need to do is pop along to robtyson.net/class to get the web class, that is robtyson.net/class. So with that all said, Krista, welcome. Great to have you here. Krista: Hey, Rob. Thank you so much for having me. I'm pumped to chat all about summits with you. Rob: Me too because this is a really interesting topic for me. And let's open up with my first question for you. What is an online summit? I mean, how do you define this term? What does it mean? Krista: So when I'm trying to define it for people, I like to have them think about a virtual...not virtual, excuse me, an in-person conference, and what that looks like. So you're bringing together, you know, a group of people to come speak to attendees about different topics relating to an overall topic. A virtual summit is the same except online. So there's one host, they have an overall goal or topic in mind for this summit, and they're inviting speakers on who can speak about smaller topics inside the overarching topic. And then attendees from all over the world can come and tune in to these presentations usually for 24 hours is how long the free access lasts. But the goal is really to let the attendees come and get these pieces of information that they wouldn't be able to get for free together anywhere else, and really help them start making steps towards whatever the goal of the summit is. Rob: And are there other words that we might use instead of summit? I mean, do people sometimes call these things online conferences? Yeah, you're nodding? Krista: Yes, virtual conferences, online conferences, online, they say, events. I've seen people say, like, interview series. There's kind of just all kinds of different words. I would say online conference is, like, the most common alternate, but there's people using all kinds of different words who for some reason don't want to say the word summit. Rob: No, interesting, interesting. And what are some of the different models of summit we could use? Krista: So there's a few coming to mind. I guess the first one is the most common and that is a free...a summit that's free to attend. So attendees can register for free. They can get access to the presentations for usually about 24 hours for free. And with that, there are usually 20, 30 speakers at that kind of summit. From there, the host can upsell to an all-access pass and that's how they can make money. I'm happy to talk about that in more detail as we go, but that's kind of the most common. Those ones usually last around three to five days, most commonly five, but I'm seeing more and more people now cut down and going between three and five. Another one that's talked about a lot is a one-day summit. So people who don't want to, you know, go through the work of getting what, 30 speakers and having this thing go on for five days, maybe they have something really specific they want to talk about related to an offer, they will host a one-day summit instead. Usually around five to eight speakers in a one-day summit. And again, those are usually run for free with the option to upgrade for ongoing access. And then the third one is a paid summit. So instead of being able to access the presentations for free, for a limited amount of time, people charge for entry to the summit basically. Usually with these people then automatically get the ongoing access to the presentations. They're not limited by 24 hours or anything like that, but they're basically getting a ticket to attend the event, kind of like you would with an in-person conference. Rob: And which model do you like the best and why? A what are the big benefits of the model? Talk to us a little bit about that. Krista: So I'm a big fan of the first model I mentioned, which is free attendance, three to five days long, 20 to 30 speakers. And this is the one I have seen work the best for most industries. Now there are some industries where the paid model works great. For a lot of us, the paid model is not gonna work well instead what you're gonna see is you get so many fewer people who are willing to pay for that ticket. And the reason that the free entry works so well is there's no barrier there. People are like, "Oh, I can get all of this for free. Awesome." And then you have the rest of the event to convert them to your all-access pass, which is so much more powerful. And I have a customer, her name is Kara, and she was just on my podcast comparing the two because her first two summits were paid summits. Her most recent was a free summit. And her first couple summits had about 60 attendees and brought in $2,000. Her most recent had, I want to say 2,000 attendees and $16,000. So it let her get so many more leads into the summit by having it for free, she was able to just see so many more profit...so much more profit, excuse me. But like I said, there are some industries where the paid summit works fine. I see this work better for people in more, like, professional niches like if you're targeting, like, lawyers and doctors and stuff like that, like, they're used to having to pay when they're gonna go learn about something. But for most of us, the free model is what works the best. Rob: I like that. And one...you know, some of the times that I've noticed people doing summits, which seems like a really smart thing to do, is perhaps when they're launching a new business or launching a new product or side of business. That can be a really good application kind of it because it can be pretty effective way to build your authority and get a lot of leads in the door quite quickly. Krista: It's so powerful when you're doing something like that. I really love using it for launching something new or, you know, something that you already have. Because you're getting those leads that are just, you know, really interested in what you're doing if you position your summit the right way. They're warmed up, they're excited by the end of your summit, and then you have this thing to help them take it even further, you know, and make it nice and easy for them. Rob: And as the host of the summit, so you're interviewing these other experts, is that normally how you would be presenting that content? Krista: Yes, it's usually about 50-50, I have never done an all-interview summit just because I don't like doing interviews. I don't want to sit on 30 interviews. Some people love doing it that way. I like to have my speakers just pre-record their presentations like, you know, most of them use a slide deck. I personally like that because, one, I'm not required to get on 30, 60-minute calls with all these people. But also then they're able to really present their information in a way that fits their topic the best. They're not limited by the questions I'm asking. They can, you know, say, "Here's the overall teaching on this topic, and here's action steps you can," take a little more easily than if they were being interviewed. But there are a lot of really great, you know, purely interview summits out there as well. It's kind of up to the preference of the host, your comfort with interviews, your skill with interviews because you don't want to have 30 boring interviews either. But I like doing the presentations. Rob: And so, would you typically be presenting something of your own? You know, would you do a session of your typical summit, or would you just kind of leave that to the "experts"? Krista: Yes, I always recommend doing your own presentation as well. A really big benefit of summits is the increased visibility. So, you know, I always say every opportunity you can get to get in front of these people during your summit do it. They need to know who you are and that you're the host. I know some people who do their own presentation daily during their summit. But definitely have one presentation that you do, whether it's, you know, mixing with the rest, a keynote, something like that, but definitely get yourself in there. Rob: Now, as you're talking about it, I can see it would be mad not to do that, wouldn't it? Krista: I've seen a lot of people who don't, so I'm glad you asked. Rob: And what's your view on selling during the summit content? I mean, so at one end of the spectrum, you could consider a complete no-no, but the other end, I'm sure there are summits where it's pretty much all anyone is doing. So what do you think is the right balance? I mean, do you think, well, you know, people could be paying for the content and therefore it's not really...we shouldn't be pitching too much? Just talk to us about that. What's your feeling? Krista: So I have found just through, you know, experience with my own summits, that the more I can focus on the attendees and the speakers during the summit, the more I'm gonna get out of it myself. So I don't pitch my own offers during the summit. I am selling them that all-access pass though, and that is so powerful. And it doesn't mean you can't sell your own product later. So here's what I recommend, people register for free immediately they're getting an offer for the all-access pass for the first time. And then if they don't buy, they're kind of seeing that offer all throughout the summit. My last time summit I made $60,000 just through that all-access pass. So, that is a really great thing to focus on, it's giving them the ongoing access to the presentations they like. I really like including extra bonuses to help them take it even further, but they're really able to focus in on that content. A challenge I see with trying to sell, you know, one of your programs or something in a summit is they're all so focused on trying to watch all these presentations and retain the information, that it's kind of like just a distraction and like a fly they're trying to swat away if you're, like, constantly pitching them with something else. So I always wait until... You know, there are some people who do like a keynote presentation, the last presentation on the last day, and that's, like, their webinar where they're pitching their offer. Other people, you know, wait till the week after, or maybe two weeks after, I wouldn't go any longer than that. But it's kind of positioned as an extension to the summit, but it's a webinar helping them, you know, take it one step further, but "Here's my program." Rob: "Here's an offer." Interesting, interesting. Okay, no, that's really good. And how big should we aim for our first summit? Because obviously you mentioned, you know, one of the models is with 20 or 30 speakers, and if someone is brand new to this that will sound very daunting and maybe isn't where they should start anyway. So, what do you think is a good number of speakers? A good duration if you're just doing this for the first time? Krista: So, if you're someone doing this for the first time and maybe you feel a little intimidated by it, I would stick to a three-day summit with 15 speakers. Once you start getting those speakers on, you feel like, "Oh, you know, this is easy. This isn't so bad." You can always change your mind and add a couple of days. I just had someone in my program do this actually yesterday as we're recording, and she was like, "Hey, like, this isn't so bad. Would it be worth it for me to add 5, 10 more speakers?" And I was like, "Yeah, let's do it." So I would say 15 speakers, three-day mark is a good place to start with your first one. You can still get really great results with that if you position it the right way and choose the right speakers. Rob: Okay. That's really helpful. And how do we pick a good topic for the summit? And should we go quite broad with the subject matter, or is there more value in being quite niche? What do you think? Krista: I love this question. I love this question and I am all about getting as specific as you can. And I like to give an example to kind of help illustrate this. So for most of us, if we're, like, scrolling through Facebook and we see a Facebook ad on a summit to help online business owners grow their business, we're like, "I don't care." You know, we probably don't even think back because it didn't catch our attention enough for us to even have a thought. But there's a lot of people in my program who are, like, wedding professionals, so I use them as an example. If like a wedding planner is scrolling Facebook and she sees an ad for a summit to help wedding planners book up their client's schedule using Instagram, heck yes, that's gonna stop her in her tracks and she's gonna sign up for that. And there's so much more room to make an impact for these attendees when you're doing it that way. Because instead of learning, like, 101 level information to grow her business, she is learning stuff really specific and unique to her industry, and how and exactly the steps she needs to take to do it. So I'm really all about getting as specific as possible. As for how to do it, I usually recommend that people start with their audience. A lot of us find ourselves targeting online business owners, entrepreneurs, things like that, like, that's too broad. So what I tell people to do is who are the subsets in your audience? Look at people who are purchasing your products, your services, what subsets do they fall into? And which one of those are you most excited about working with, do you relate the most, find that audience, focus on them. Like, that's the audience for your summit. And then I say, get on a couple of calls with people, even if it's just 3, 15-minute calls, talk to them and learn exactly what their real problems are. Not what you think they are, I would have got that so wrong with my first time and if I did what I thought their problem was. But I found it out from them, host a summit to solve that problem. And that is how you make one that stands out, gets you incredible results, and gets them incredible results. Rob: Really interesting. And you'd just be quite open in that conversation? You say, "Hey, I'm thinking doing of a summit, you know, what's the kind of thing that would get you to give up three days or whatever?" I mean, do you frame it like that or what kind of conversation do you have? Krista: So I don't come at it quite like that, I usually ask someone who I know in my audience, you don't have to do that, that's just what I do. I say, "Hey, can we get on a 15, 20-minute call for me to ask you a couple of questions, in return I'll reserve 5 minutes for you to ask me questions?" So that they're getting something out of it too. And I just kind of ask questions about their business and, like, dig deep. So, I ask them a little bit about what they do so I can see how they talk about what they do. Ask what they're struggling with, ask what their goals are. And then why is that your goal? Why is that a struggle? And that really helps with messaging. So the struggle is great for, you know, hitting that in your messaging and so is the goal. Because then you can say, "Here's what the summit is gonna do for you" and use their words. And so, I keep it really simple like that. But if they say something kind of vague, like, you know, "My goal is to get more clients," why is that your goal? And keep asking questions like that. Rob: Okay. I really like that. That's pretty good. And so people up to this point, they're listening, they think, "Yeah, I love this idea, Krista. I want to do this as soon as possible." How much time do they need to leave themselves to do their research and prepare and do all this kind of stuff? What would you say? Krista: So my recommendation isn't what most people like to hear, but I really love to see first-time host give themselves 90 days. And it's not 90 days of you just hustling hard 24/7 to get this thing out there. It takes time for you to research. It takes time for you to find potential speakers and connect with them rather than just sending, you know, 30 cold pitches. It takes time to hear back from those people, you know, once you send the pitch. You have to give them time to either make their presentation or schedule an interview with you. You want to figure in about three weeks for promotion. So there are a lot of things in there that aren't totally reliant on you doing all the work. There is a very good amount of work that goes into especially the first one when you're figuring out your positioning, setting up the tech in your website, and writing all your copy. But 90 days is a really great spot to sit for the first one. I've had people do it in two weeks, I have people who take six months, but 90 days is what I have found as the sweet spot. Rob: And a question occurred to me just as you were explaining that, to what extent can we repeat summits? I don't mean repeat the exact same content, but I mean, like, for example, you know, if you have a summit on some aspects of email marketing this year, is that the kind of thing you might do annually because the, you know, the texture, I don't know...what's your approach to this? I mean, do you see these things as one-offs or are they things that can be repeated? Krista: So there's so much power in repeating your summit, one, because it gets so much easier. So, my first summit, I've estimated, took me 500 hours to put together. And that's because I was starting from scratch, I didn't have any resources, I couldn't find any podcasts about it. Like, I was figuring this all out. So, 500 hours for my first summit. My most recent took me 60 because, you know, I have all the pages done, the messaging is done. The copy is there, you're making little tweaks. And the biggest part is reaching out to new speakers and getting the information you need from them. So it gets so much easier. And I have actually repeated the same summit, same topic for three years in a row now and each time has just gotten bigger and bigger and bigger. So, like, you can totally repeat the same summit over and over and just keep getting bigger results too and it's way easier after that first time. Rob: Why do you think it gets bigger and better each time? Krista: I think because...well, I think there's two things. One is just the increased visibility you have for that first one. You know, before my first summit, I had an email list of 500 people. After it I had 1,500. So I was like, "Okay, I'm promoting to three times as many people," there's number one. Number two is, at least for me, I got braver with who I was pitching and figured out what the right people were to pitch. So instead of just pitching people I knew and people I was comfortable with, I figured out, "Well, hello, why am I not pitching people that only have the exact same audience as my summit?" Like, it's so obvious now, but it took me three seconds to figure out. So that was definitely, you know, a game-changer as far as the growth goes as well, figuring out which speakers get you the best results and pitching as many people like that as you can is, you know, huge for seeing your summit grow. Rob: Right. And as you allude to that, I guess that it helps to show the better speakers you've got a track record and, you know, they're gonna be that much more receptive, aren't they, if they can see that you've done it before and it was good? Krista: Yes, there was actually someone I pitched for last year's summit and she said no. And this year I came back to her again and was able to say, "Hey, here are our numbers from last year." I think it was, how much was it, 2,500? Twenty-five hundred people just from your audience last year, we're expecting even more this year. Do you want to be a part of it?" And then it was a "Heck yes," you know, once I had those numbers to show her. And for the first summit where I didn't have great numbers, I was still getting yeses from people I didn't expect to. But it just gets easier both on your confidence and on them saying yes as you grow. Rob: Really good, really good. And what kinds of things do we say to potential speakers to interest them? Krista: That's a great question. So the first thing that makes it just way easier, we were just talking about with the audience and the topic, when your audience and topic really closely relates to what they do, like, that's step one of grabbing their attention. Like, if someone pitches me for a summit and it's...I am not...I'm trying to think of an example now. If they pitched me for a summit for my other business where target I designers and it's a summit for all creatives or copywriters, for me that's a no, right? But if they were to come to me with a summit just for my people, okay, you have my attention now. So that's step one is being really targeted with who the summit's for and going after speakers that also have that audience. Then it comes down to you looking like you know what you're doing. So being really organized, giving them the information they need. I really like to have a draft of my registration page as complete as possible so they can go over if they don't know me and see that this is a real thing, it's put together well, I know what I'm doing. And then as for, like, benefits for them, that's also something I like to list out right in my pitch email. I guess, first, I start with, "Here's what I would need from you. And by the way, it's not all about me, here's what you get as well." And there's a few things I like to do there, I like to give good affiliate commissions. So, I give 40% to 50% affiliate commissions to my speakers. If it wasn't for them, I wouldn't have a summit. So I feel like they deserve that. They've always liked that. I also give them the opportunity to pitch something at the end of their presentation. I let them pitch something paid if they want to, but I really tell them, "You're gonna get better results if you pitch something for free, have a tripwire offer, or put them in a proven funnel down the road." So they like that, they're allowed to do that. And, you know, just the way to grow their email list and I make it as easy as possible for them. Like, people want visibility, leads, and money. So if you can show them that they can get those things, it's a really great chance that they'll say yes. Rob: Great. That's really good advice. And on the other side of the coin, what are the kinds of things we're saying what's important in the messaging that we put out there to potential attendees to get them interested in attending the summit? Krista: So the biggest mistake I see with people doing this is they kind of promote the fact that they're doing a summit. Because they're like, "This was so much work, it's so cool that I'm doing this. Hey, everybody, look, I have a summit." And they're like, "I don't care." So, like, instead of focusing on the fact that, yes, it's this cool thing, you're focusing on those pain points and benefits. "So here's this free event with all of these really cool speakers," you know, do some name dropping of, you know, your most visible speakers, "and here's what you're gonna get out of it." So hit on a benefit that your summit is really focused on. And when it's just for them solving a problem for free, it's like, "Heck yes, I'm gonna sign up for that." Even if they only go to a couple of presentations, you have their attention, they're now on your email list and that's what we're looking for. Rob: Right. So it's just all about this is gonna, you know, come along to this thing, it's gonna show you how to get something nice and move away from something horrible. Krista: Exactly, exactly. Rob: And what tactics do you like the best for getting attendees? Krista: So speakers are just a really great thing to count on. If you are counting on your speakers to promote, you really have to make that clear to them from the initial email you send. There are so many summits going on right now where, you know, you get pitched and maybe it doesn't say anything, but then all of a sudden they send you this contract and it's like you have to send three solo emails to your email list and post this many times on social media. I'm like, "No." So when you're using your speakers, they're part of your promotion strategy, tell them that in the initial email but also be reasonable about it. So I have my speakers send one email and post once on social media. That way I know at least their audience has a chance to see it. And from there, if they're getting sales through their affiliate link and getting those commissions, they're gonna keep promoting. And that's what I saw with my last summit that works even better if you did do your targeting correctly for your summit and pitch the right speakers as well. So that's really what I focus on. Of course, promoting on your own platforms, my email list has always been huge for getting attendees, but Facebook ads actually have worked really well for me as well. I mean, I've seen people get under a dollar per lead for their summit, and then you're selling the all-access pass after so you're just profiting from those Facebook ads. For my last summit, I was actually at the breakeven point but that's cool because now they're on my email list and I can sell them something else. So Facebook ads are also a really great thing to do, and you can do them for super cheap by, like, retargeting people who hit the registration page without signing up, or, you know, doing lookalike audiences to your website traffic or email list and you can do it for, you know, a really decent price. Rob: I like it, I like it. And when we run the summit or...well, you know, at least when we run it the first time, so we're not talking about the recordings that we give, you know, people can get access to, but do you prefer that as a live thing or some are all of the sessions prerecorded? What's your preference or advice? Krista: So I say, at least for your first one, do prerecorded. I have never done a live summit, I never will because you will find that dealing with your speakers is like herding cats. And I would rather herd prerecorded cats than live cats every day. You have to count on them showing up when they're supposed to and having all of the tech work. And that's a lot to count on, especially if you have 20 speakers counting on 20 people to show up where they're supposed to, when they're supposed to, and have no tech glitches, that's a lot for you to have on your shoulders as a summit host. And also during the summit, you are on all week long, even with recorded presentations, you are interacting with people in the Facebook group, which is, you know, something that I just kind of dropped on you guys. I really recommend having a Facebook community for your summit. You're interacting with people in email, you're supporting your speakers, and to also have to, you know, be live, making sure things are working all day every day, that's just a lot for one person to manage it. I mean, I guess you could have a team helping out with that as well, but I always recommend prerecorded for at least the first one and just see how it goes. Rob: That's good advice and that makes a lot of sense. And so software-wise, is there a specific software you would have to get in order to pull this off? Krista: So I actually recommend that people just use whatever you're using for your regular website. Tech is like a huge hurdle that people let hold them back from doing a summit, but really whatever platform you're on, you can make it work. I'm on WordPress, all of my stuff is on WordPress. That's great. But I have people doing it on Squarespace but their courses are in, like, Teachable so they integrate those two things. There's people doing it on ClickFunnels, you know, all kinds of different platforms. There are summit-specific platforms, I personally don't necessarily recommend them because you're kind of limited by what the creators of that think a summit should look like. But, like, virtual summit software would be my top recommendation if you do just want an all-in-one kind of platform that will kind of lead you through getting everything set up, you're not too concerned about, you know, being able to customize things. That's the one that I've seen make it the easiest and just set things up in the best way. Rob: Okay. Now that's really good. And do you think there's a limit to how many summits you could or should do in a year? I mean, is this just a question of your sanity or is it to do with your audience? What's your view? Krista: I love that you put it that way because seriously, it's all about your sanity. My first time running a seminar, I was like, you know, on a high after I was like, "Oh, my gosh, I did not expect it to go that well, I didn't expect to help people that much, I want to do it again." So I did another one six months later and I was like, "Oh, this is just too much for me." But then I had to make it an annual thing, so I had to do another one six months later so it lined up with my first one. For me, every six months is too much because you get done with your summit and, like, it feels like immediately you have to start looking for the next round of speakers. And that's a little bit of an exaggeration, you have a couple of months rest, but for me it was a lot. So I really like doing it annually. I have people in my program who are doing it quarterly and that's just what they like to do. They choose a little bit different topic every quarter so their audience isn't getting burnt out on it, and they are just like summits is the way they grow their business rather than, you know, one of the ways. So it's totally personal preference and how you feel after that first one probably. Rob: If you've got the energy to do it, too, do it quickly. Krista: Exactly. Rob: And in terms of charging for access, I appreciate there's a range and it depends on the market, but what kind of price points do you see working? Krista: So for the all-access pass, is that what you're...? Rob: I guess so. Krista: I mean, again, like you said, it's all over the map. I've seen people charge like 20 bucks. And for me I'm like, "Why bother?" So I have actually raised my prices for every single summit and made more money every single time. So I have landed at... I do three different price points throughout my summit. So right after somebody registers, they have 15 minutes to get a super special offer. For me, that's landed at about $47, between $47 and $97 depending on exactly what the offer is. After that 15-minute expires, they can then buy the all-access pass for the current regular price and I just do a price increase once the summit starts. So, you know, I would say the max price I have done is $197 and people still buy at that price point. So, like, don't feel like you have to, like, sell yourself short because this is a free event, people are still willing to buy if you have something good to offer. Now, would people pay 200 bucks for just presentations? You know, that's gonna be a little iffier. But I like to include bonuses, like, I let my speakers contribute bonuses if they want to, I contribute my own bonuses, maybe some like coworking calls, network sessions that you can just host on Zoom are great ways to just boost the value of that offer and be able to charge more. So, you know, that's a wide range even I do between $47 and $197, but I haven't run into anything that has not worked yet. Rob: I really like that. It's a really nice idea, you know, offering a few other things to, you know, make it a more valuable package, you know, along with the content, I really like that. This would be really great. Krista, any other important tips or big mistakes that people make that we need to look out for? Krista: I guess just, you know, we've touched on a lot of things, so something that we haven't talked about yet is just don't put so much pressure on yourself. I see people saying...you know, they'll come to me like, "Oh my gosh, I'm hosting this summit next month, I just decided that last week and I need to get it done, can you help me? I'm so overwhelmed." Like, well, obviously you're overwhelmed. If you're trying to organize 20 people, this brand new thing you've never done before, the tech, the website, it's gonna be a lot. So take your time, let yourself enjoy the process. I am totally one of those people, I have an idea, I need to do it now. So that 90-day timeline, it can hurt but it is so worth it to be able to get those details. The details are really what impresses people, the speakers, and your attendees. And, like, the more onboard they are, the more they're gonna help you do your selling as well. Your speakers are more likely to promote, your attendees are gonna be talking about how awesome it is and spread the word about it. They're gonna be shouting out how great your all-access pass is and other people will want to buy it. Take your time, get the details right, enjoy the process as much as you can. Rob: Excellent, really like that. So just to wrap up a little bit there, what is one action people could take right now if they wanted to make a start with this? What's kind of the first thing that they might do? Krista: As much as you guys won't like me for this, I want you to start with your audience and topics. So what's the audience for your summit gonna be if you're targeting people like online business owners, entrepreneurs? What subset can you use? And then get some calls scheduled with people to figure out what direction your summit should really go in to make the biggest impact for everybody. Rob: I really like that rather than just going, "Right, I've got an idea, let's go" because that always ends in tears, doesn't it? Usually more often than not. Really great. Krista, this has been excellent. Where's the best place for people to get more from you if they would like to? Krista: So you guys can find me over at summitinabox.co. I actually have a free masterclass for any of you who are really like, "Okay, like, I want to do this thing. I want to host an awesome summit." It's my three-part framework to triple your monthly revenue with a virtual summit while building your list for free. We cover all kinds of good stuff in there like how to make a plan you can actually follow even if your business is already way too busy, which I feel like most of us can probably say, how to land expert speakers and host a really great event without a huge audience, and how to use my three-part profitable summit system to triple your monthly revenue in the size of your email list. And that training is at summitinabox.co/class. Rob: Awesome. And just to say, people, you know, I have I bought some of Krista's info lately and it's really good, really thorough. So, yeah, definitely check it out if you're interested in this topic. Krista: Well, thank you. Rob: You are welcome. No, it's been really great. No, Krista, thank you so much. This was really helpful for people and I do appreciate you talking to me. Krista: Thank you so much for having me on. Rob: Hey, it's Rob again. Want to build a successful online business from your expertise? Well, the game has changed. There are bigger opportunities but also bigger pitfalls than ever before and I would hate for you to waste years figuring these things out for yourself. Now, as a listener to this show, you're obviously a sensible person, right? So here's my invitation to you. Apply to jump on a call with me in the next few days and let's talk about you. You will get feedback on your ideas. You will get a product concept that is fit for right now. And you will get a personalized sales and income plan to take away. That is free but availability is limited. So please go along right now to chatwithrob.com, that is chatwithrob.com. Do that now. I'm looking forward to hearing from you. Once again, that is chatwithrob.com. Talk to you soon.

Running your own online 'summit' or conference is not just a new income stream - it can also bring you tons of new leads, enhance your credibility and authority around your topic, and open up valuable new relationships with experts in your space,a and summit expert Krista Miller is her to explain exactly how you do it. This one is value-packed! TRANSCRIPT: Rob: Welcome back listener, Rob Tyson here. And in the last episode, I talked to Ian Sanders about the power of story for your business. It was a good show, so do catch up on that one if you missed it, had a good chat within. I'm here today, though, with Krista Miller. Now Krista through her company Summit In A Box, does something really interesting. She helps entrepreneurs three times their monthly revenue through virtual summits without wondering where to start or what to do next. And her method is focused on strong connections, collaboration, and making a difference. And today, our topic we're gonna be talking about is how to host your first profitable online summit. So I'm really interested in this topic, looking forward to getting into it. Before we do get into it, though, if you're listening to this show, chances are good you have professional expertise and it could be you want to monetize that through an online learning program. Well, if that is the case, before you rush off and start creating content, please take a few moments to watch my free web class because it's gonna explain why the ascension model or value ladder you may have heard about is usually a really bad approach for people in your position. Not only is it likely to make you peanuts, but you won't be giving maximum value to your clients either. There is a much better way if you would like to generate real meaningful cashflow quickly and get on the right track with productizing your expertise online and my web class will show you how to do that. That is free. All you need to do is pop along to robtyson.net/class to get the web class, that is robtyson.net/class. So with that all said, Krista, welcome. Great to have you here. Krista: Hey, Rob. Thank you so much for having me. I'm pumped to chat all about summits with you. Rob: Me too because this is a really interesting topic for me. And let's open up with my first question for you. What is an online summit? I mean, how do you define this term? What does it mean? Krista: So when I'm trying to define it for people, I like to have them think about a virtual...not virtual, excuse me, an in-person conference, and what that looks like. So you're bringing together, you know, a group of people to come speak to attendees about different topics relating to an overall topic. A virtual summit is the same except online. So there's one host, they have an overall goal or topic in mind for this summit, and they're inviting speakers on who can speak about smaller topics inside the overarching topic. And then attendees from all over the world can come and tune in to these presentations usually for 24 hours is how long the free access lasts. But the goal is really to let the attendees come and get these pieces of information that they wouldn't be able to get for free together anywhere else, and really help them start making steps towards whatever the goal of the summit is. Rob: And are there other words that we might use instead of summit? I mean, do people sometimes call these things online conferences? Yeah, you're nodding? Krista: Yes, virtual conferences, online conferences, online, they say, events. I've seen people say, like, interview series. There's kind of just all kinds of different words. I would say online conference is, like, the most common alternate, but there's people using all kinds of different words who for some reason don't want to say the word summit. Rob: No, interesting, interesting. And what are some of the different models of summit we could use? Krista: So there's a few coming to mind. I guess the first one is the most common and that is a free...a summit that's free to attend. So attendees can register for free. They can get access to the presentations for usually about 24 hours for free. And with that, there are usually 20, 30 speakers at that kind of summit. From there, the host can upsell to an all-access pass and that's how they can make money. I'm happy to talk about that in more detail as we go, but that's kind of the most common. Those ones usually last around three to five days, most commonly five, but I'm seeing more and more people now cut down and going between three and five. Another one that's talked about a lot is a one-day summit. So people who don't want to, you know, go through the work of getting what, 30 speakers and having this thing go on for five days, maybe they have something really specific they want to talk about related to an offer, they will host a one-day summit instead. Usually around five to eight speakers in a one-day summit. And again, those are usually run for free with the option to upgrade for ongoing access. And then the third one is a paid summit. So instead of being able to access the presentations for free, for a limited amount of time, people charge for entry to the summit basically. Usually with these people then automatically get the ongoing access to the presentations. They're not limited by 24 hours or anything like that, but they're basically getting a ticket to attend the event, kind of like you would with an in-person conference. Rob: And which model do you like the best and why? A what are the big benefits of the model? Talk to us a little bit about that. Krista: So I'm a big fan of the first model I mentioned, which is free attendance, three to five days long, 20 to 30 speakers. And this is the one I have seen work the best for most industries. Now there are some industries where the paid model works great. For a lot of us, the paid model is not gonna work well instead what you're gonna see is you get so many fewer people who are willing to pay for that ticket. And the reason that the free entry works so well is there's no barrier there. People are like, "Oh, I can get all of this for free. Awesome." And then you have the rest of the event to convert them to your all-access pass, which is so much more powerful. And I have a customer, her name is Kara, and she was just on my podcast comparing the two because her first two summits were paid summits. Her most recent was a free summit. And her first couple summits had about 60 attendees and brought in $2,000. Her most recent had, I want to say 2,000 attendees and $16,000. So it let her get so many more leads into the summit by having it for free, she was able to just see so many more profit...so much more profit, excuse me. But like I said, there are some industries where the paid summit works fine. I see this work better for people in more, like, professional niches like if you're targeting, like, lawyers and doctors and stuff like that, like, they're used to having to pay when they're gonna go learn about something. But for most of us, the free model is what works the best. Rob: I like that. And one...you know, some of the times that I've noticed people doing summits, which seems like a really smart thing to do, is perhaps when they're launching a new business or launching a new product or side of business. That can be a really good application kind of it because it can be pretty effective way to build your authority and get a lot of leads in the door quite quickly. Krista: It's so powerful when you're doing something like that. I really love using it for launching something new or, you know, something that you already have. Because you're getting those leads that are just, you know, really interested in what you're doing if you position your summit the right way. They're warmed up, they're excited by the end of your summit, and then you have this thing to help them take it even further, you know, and make it nice and easy for them. Rob: And as the host of the summit, so you're interviewing these other experts, is that normally how you would be presenting that content? Krista: Yes, it's usually about 50-50, I have never done an all-interview summit just because I don't like doing interviews. I don't want to sit on 30 interviews. Some people love doing it that way. I like to have my speakers just pre-record their presentations like, you know, most of them use a slide deck. I personally like that because, one, I'm not required to get on 30, 60-minute calls with all these people. But also then they're able to really present their information in a way that fits their topic the best. They're not limited by the questions I'm asking. They can, you know, say, "Here's the overall teaching on this topic, and here's action steps you can," take a little more easily than if they were being interviewed. But there are a lot of really great, you know, purely interview summits out there as well. It's kind of up to the preference of the host, your comfort with interviews, your skill with interviews because you don't want to have 30 boring interviews either. But I like doing the presentations. Rob: And so, would you typically be presenting something of your own? You know, would you do a session of your typical summit, or would you just kind of leave that to the "experts"? Krista: Yes, I always recommend doing your own presentation as well. A really big benefit of summits is the increased visibility. So, you know, I always say every opportunity you can get to get in front of these people during your summit do it. They need to know who you are and that you're the host. I know some people who do their own presentation daily during their summit. But definitely have one presentation that you do, whether it's, you know, mixing with the rest, a keynote, something like that, but definitely get yourself in there. Rob: Now, as you're talking about it, I can see it would be mad not to do that, wouldn't it? Krista: I've seen a lot of people who don't, so I'm glad you asked. Rob: And what's your view on selling during the summit content? I mean, so at one end of the spectrum, you could consider a complete no-no, but the other end, I'm sure there are summits where it's pretty much all anyone is doing. So what do you think is the right balance? I mean, do you think, well, you know, people could be paying for the content and therefore it's not really...we shouldn't be pitching too much? Just talk to us about that. What's your feeling? Krista: So I have found just through, you know, experience with my own summits, that the more I can focus on the attendees and the speakers during the summit, the more I'm gonna get out of it myself. So I don't pitch my own offers during the summit. I am selling them that all-access pass though, and that is so powerful. And it doesn't mean you can't sell your own product later. So here's what I recommend, people register for free immediately they're getting an offer for the all-access pass for the first time. And then if they don't buy, they're kind of seeing that offer all throughout the summit. My last time summit I made $60,000 just through that all-access pass. So, that is a really great thing to focus on, it's giving them the ongoing access to the presentations they like. I really like including extra bonuses to help them take it even further, but they're really able to focus in on that content. A challenge I see with trying to sell, you know, one of your programs or something in a summit is they're all so focused on trying to watch all these presentations and retain the information, that it's kind of like just a distraction and like a fly they're trying to swat away if you're, like, constantly pitching them with something else. So I always wait until... You know, there are some people who do like a keynote presentation, the last presentation on the last day, and that's, like, their webinar where they're pitching their offer. Other people, you know, wait till the week after, or maybe two weeks after, I wouldn't go any longer than that. But it's kind of positioned as an extension to the summit, but it's a webinar helping them, you know, take it one step further, but "Here's my program." Rob: "Here's an offer." Interesting, interesting. Okay, no, that's really good. And how big should we aim for our first summit? Because obviously you mentioned, you know, one of the models is with 20 or 30 speakers, and if someone is brand new to this that will sound very daunting and maybe isn't where they should start anyway. So, what do you think is a good number of speakers? A good duration if you're just doing this for the first time? Krista: So, if you're someone doing this for the first time and maybe you feel a little intimidated by it, I would stick to a three-day summit with 15 speakers. Once you start getting those speakers on, you feel like, "Oh, you know, this is easy. This isn't so bad." You can always change your mind and add a couple of days. I just had someone in my program do this actually yesterday as we're recording, and she was like, "Hey, like, this isn't so bad. Would it be worth it for me to add 5, 10 more speakers?" And I was like, "Yeah, let's do it." So I would say 15 speakers, three-day mark is a good place to start with your first one. You can still get really great results with that if you position it the right way and choose the right speakers. Rob: Okay. That's really helpful. And how do we pick a good topic for the summit? And should we go quite broad with the subject matter, or is there more value in being quite niche? What do you think? Krista: I love this question. I love this question and I am all about getting as specific as you can. And I like to give an example to kind of help illustrate this. So for most of us, if we're, like, scrolling through Facebook and we see a Facebook ad on a summit to help online business owners grow their business, we're like, "I don't care." You know, we probably don't even think back because it didn't catch our attention enough for us to even have a thought. But there's a lot of people in my program who are, like, wedding professionals, so I use them as an example. If like a wedding planner is scrolling Facebook and she sees an ad for a summit to help wedding planners book up their client's schedule using Instagram, heck yes, that's gonna stop her in her tracks and she's gonna sign up for that. And there's so much more room to make an impact for these attendees when you're doing it that way. Because instead of learning, like, 101 level information to grow her business, she is learning stuff really specific and unique to her industry, and how and exactly the steps she needs to take to do it. So I'm really all about getting as specific as possible. As for how to do it, I usually recommend that people start with their audience. A lot of us find ourselves targeting online business owners, entrepreneurs, things like that, like, that's too broad. So what I tell people to do is who are the subsets in your audience? Look at people who are purchasing your products, your services, what subsets do they fall into? And which one of those are you most excited about working with, do you relate the most, find that audience, focus on them. Like, that's the audience for your summit. And then I say, get on a couple of calls with people, even if it's just 3, 15-minute calls, talk to them and learn exactly what their real problems are. Not what you think they are, I would have got that so wrong with my first time and if I did what I thought their problem was. But I found it out from them, host a summit to solve that problem. And that is how you make one that stands out, gets you incredible results, and gets them incredible results. Rob: Really interesting. And you'd just be quite open in that conversation? You say, "Hey, I'm thinking doing of a summit, you know, what's the kind of thing that would get you to give up three days or whatever?" I mean, do you frame it like that or what kind of conversation do you have? Krista: So I don't come at it quite like that, I usually ask someone who I know in my audience, you don't have to do that, that's just what I do. I say, "Hey, can we get on a 15, 20-minute call for me to ask you a couple of questions, in return I'll reserve 5 minutes for you to ask me questions?" So that they're getting something out of it too. And I just kind of ask questions about their business and, like, dig deep. So, I ask them a little bit about what they do so I can see how they talk about what they do. Ask what they're struggling with, ask what their goals are. And then why is that your goal? Why is that a struggle? And that really helps with messaging. So the struggle is great for, you know, hitting that in your messaging and so is the goal. Because then you can say, "Here's what the summit is gonna do for you" and use their words. And so, I keep it really simple like that. But if they say something kind of vague, like, you know, "My goal is to get more clients," why is that your goal? And keep asking questions like that. Rob: Okay. I really like that. That's pretty good. And so people up to this point, they're listening, they think, "Yeah, I love this idea, Krista. I want to do this as soon as possible." How much time do they need to leave themselves to do their research and prepare and do all this kind of stuff? What would you say? Krista: So my recommendation isn't what most people like to hear, but I really love to see first-time host give themselves 90 days. And it's not 90 days of you just hustling hard 24/7 to get this thing out there. It takes time for you to research. It takes time for you to find potential speakers and connect with them rather than just sending, you know, 30 cold pitches. It takes time to hear back from those people, you know, once you send the pitch. You have to give them time to either make their presentation or schedule an interview with you. You want to figure in about three weeks for promotion. So there are a lot of things in there that aren't totally reliant on you doing all the work. There is a very good amount of work that goes into especially the first one when you're figuring out your positioning, setting up the tech in your website, and writing all your copy. But 90 days is a really great spot to sit for the first one. I've had people do it in two weeks, I have people who take six months, but 90 days is what I have found as the sweet spot. Rob: And a question occurred to me just as you were explaining that, to what extent can we repeat summits? I don't mean repeat the exact same content, but I mean, like, for example, you know, if you have a summit on some aspects of email marketing this year, is that the kind of thing you might do annually because the, you know, the texture, I don't know...what's your approach to this? I mean, do you see these things as one-offs or are they things that can be repeated? Krista: So there's so much power in repeating your summit, one, because it gets so much easier. So, my first summit, I've estimated, took me 500 hours to put together. And that's because I was starting from scratch, I didn't have any resources, I couldn't find any podcasts about it. Like, I was figuring this all out. So, 500 hours for my first summit. My most recent took me 60 because, you know, I have all the pages done, the messaging is done. The copy is there, you're making little tweaks. And the biggest part is reaching out to new speakers and getting the information you need from them. So it gets so much easier. And I have actually repeated the same summit, same topic for three years in a row now and each time has just gotten bigger and bigger and bigger. So, like, you can totally repeat the same summit over and over and just keep getting bigger results too and it's way easier after that first time. Rob: Why do you think it gets bigger and better each time? Krista: I think because...well, I think there's two things. One is just the increased visibility you have for that first one. You know, before my first summit, I had an email list of 500 people. After it I had 1,500. So I was like, "Okay, I'm promoting to three times as many people," there's number one. Number two is, at least for me, I got braver with who I was pitching and figured out what the right people were to pitch. So instead of just pitching people I knew and people I was comfortable with, I figured out, "Well, hello, why am I not pitching people that only have the exact same audience as my summit?" Like, it's so obvious now, but it took me three seconds to figure out. So that was definitely, you know, a game-changer as far as the growth goes as well, figuring out which speakers get you the best results and pitching as many people like that as you can is, you know, huge for seeing your summit grow. Rob: Right. And as you allude to that, I guess that it helps to show the better speakers you've got a track record and, you know, they're gonna be that much more receptive, aren't they, if they can see that you've done it before and it was good? Krista: Yes, there was actually someone I pitched for last year's summit and she said no. And this year I came back to her again and was able to say, "Hey, here are our numbers from last year." I think it was, how much was it, 2,500? Twenty-five hundred people just from your audience last year, we're expecting even more this year. Do you want to be a part of it?" And then it was a "Heck yes," you know, once I had those numbers to show her. And for the first summit where I didn't have great numbers, I was still getting yeses from people I didn't expect to. But it just gets easier both on your confidence and on them saying yes as you grow. Rob: Really good, really good. And what kinds of things do we say to potential speakers to interest them? Krista: That's a great question. So the first thing that makes it just way easier, we were just talking about with the audience and the topic, when your audience and topic really closely relates to what they do, like, that's step one of grabbing their attention. Like, if someone pitches me for a summit and it's...I am not...I'm trying to think of an example now. If they pitched me for a summit for my other business where target I designers and it's a summit for all creatives or copywriters, for me that's a no, right? But if they were to come to me with a summit just for my people, okay, you have my attention now. So that's step one is being really targeted with who the summit's for and going after speakers that also have that audience. Then it comes down to you looking like you know what you're doing. So being really organized, giving them the information they need. I really like to have a draft of my registration page as complete as possible so they can go over if they don't know me and see that this is a real thing, it's put together well, I know what I'm doing. And then as for, like, benefits for them, that's also something I like to list out right in my pitch email. I guess, first, I start with, "Here's what I would need from you. And by the way, it's not all about me, here's what you get as well." And there's a few things I like to do there, I like to give good affiliate commissions. So, I give 40% to 50% affiliate commissions to my speakers. If it wasn't for them, I wouldn't have a summit. So I feel like they deserve that. They've always liked that. I also give them the opportunity to pitch something at the end of their presentation. I let them pitch something paid if they want to, but I really tell them, "You're gonna get better results if you pitch something for free, have a tripwire offer, or put them in a proven funnel down the road." So they like that, they're allowed to do that. And, you know, just the way to grow their email list and I make it as easy as possible for them. Like, people want visibility, leads, and money. So if you can show them that they can get those things, it's a really great chance that they'll say yes. Rob: Great. That's really good advice. And on the other side of the coin, what are the kinds of things we're saying what's important in the messaging that we put out there to potential attendees to get them interested in attending the summit? Krista: So the biggest mistake I see with people doing this is they kind of promote the fact that they're doing a summit. Because they're like, "This was so much work, it's so cool that I'm doing this. Hey, everybody, look, I have a summit." And they're like, "I don't care." So, like, instead of focusing on the fact that, yes, it's this cool thing, you're focusing on those pain points and benefits. "So here's this free event with all of these really cool speakers," you know, do some name dropping of, you know, your most visible speakers, "and here's what you're gonna get out of it." So hit on a benefit that your summit is really focused on. And when it's just for them solving a problem for free, it's like, "Heck yes, I'm gonna sign up for that." Even if they only go to a couple of presentations, you have their attention, they're now on your email list and that's what we're looking for. Rob: Right. So it's just all about this is gonna, you know, come along to this thing, it's gonna show you how to get something nice and move away from something horrible. Krista: Exactly, exactly. Rob: And what tactics do you like the best for getting attendees? Krista: So speakers are just a really great thing to count on. If you are counting on your speakers to promote, you really have to make that clear to them from the initial email you send. There are so many summits going on right now where, you know, you get pitched and maybe it doesn't say anything, but then all of a sudden they send you this contract and it's like you have to send three solo emails to your email list and post this many times on social media. I'm like, "No." So when you're using your speakers, they're part of your promotion strategy, tell them that in the initial email but also be reasonable about it. So I have my speakers send one email and post once on social media. That way I know at least their audience has a chance to see it. And from there, if they're getting sales through their affiliate link and getting those commissions, they're gonna keep promoting. And that's what I saw with my last summit that works even better if you did do your targeting correctly for your summit and pitch the right speakers as well. So that's really what I focus on. Of course, promoting on your own platforms, my email list has always been huge for getting attendees, but Facebook ads actually have worked really well for me as well. I mean, I've seen people get under a dollar per lead for their summit, and then you're selling the all-access pass after so you're just profiting from those Facebook ads. For my last summit, I was actually at the breakeven point but that's cool because now they're on my email list and I can sell them something else. So Facebook ads are also a really great thing to do, and you can do them for super cheap by, like, retargeting people who hit the registration page without signing up, or, you know, doing lookalike audiences to your website traffic or email list and you can do it for, you know, a really decent price. Rob: I like it, I like it. And when we run the summit or...well, you know, at least when we run it the first time, so we're not talking about the recordings that we give, you know, people can get access to, but do you prefer that as a live thing or some are all of the sessions prerecorded? What's your preference or advice? Krista: So I say, at least for your first one, do prerecorded. I have never done a live summit, I never will because you will find that dealing with your speakers is like herding cats. And I would rather herd prerecorded cats than live cats every day. You have to count on them showing up when they're supposed to and having all of the tech work. And that's a lot to count on, especially if you have 20 speakers counting on 20 people to show up where they're supposed to, when they're supposed to, and have no tech glitches, that's a lot for you to have on your shoulders as a summit host. And also during the summit, you are on all week long, even with recorded presentations, you are interacting with people in the Facebook group, which is, you know, something that I just kind of dropped on you guys. I really recommend having a Facebook community for your summit. You're interacting with people in email, you're supporting your speakers, and to also have to, you know, be live, making sure things are working all day every day, that's just a lot for one person to manage it. I mean, I guess you could have a team helping out with that as well, but I always recommend prerecorded for at least the first one and just see how it goes. Rob: That's good advice and that makes a lot of sense. And so software-wise, is there a specific software you would have to get in order to pull this off? Krista: So I actually recommend that people just use whatever you're using for your regular website. Tech is like a huge hurdle that people let hold them back from doing a summit, but really whatever platform you're on, you can make it work. I'm on WordPress, all of my stuff is on WordPress. That's great. But I have people doing it on Squarespace but their courses are in, like, Teachable so they integrate those two things. There's people doing it on ClickFunnels, you know, all kinds of different platforms. There are summit-specific platforms, I personally don't necessarily recommend them because you're kind of limited by what the creators of that think a summit should look like. But, like, virtual summit software would be my top recommendation if you do just want an all-in-one kind of platform that will kind of lead you through getting everything set up, you're not too concerned about, you know, being able to customize things. That's the one that I've seen make it the easiest and just set things up in the best way. Rob: Okay. Now that's really good. And do you think there's a limit to how many summits you could or should do in a year? I mean, is this just a question of your sanity or is it to do with your audience? What's your view? Krista: I love that you put it that way because seriously, it's all about your sanity. My first time running a seminar, I was like, you know, on a high after I was like, "Oh, my gosh, I did not expect it to go that well, I didn't expect to help people that much, I want to do it again." So I did another one six months later and I was like, "Oh, this is just too much for me." But then I had to make it an annual thing, so I had to do another one six months later so it lined up with my first one. For me, every six months is too much because you get done with your summit and, like, it feels like immediately you have to start looking for the next round of speakers. And that's a little bit of an exaggeration, you have a couple of months rest, but for me it was a lot. So I really like doing it annually. I have people in my program who are doing it quarterly and that's just what they like to do. They choose a little bit different topic every quarter so their audience isn't getting burnt out on it, and they are just like summits is the way they grow their business rather than, you know, one of the ways. So it's totally personal preference and how you feel after that first one probably. Rob: If you've got the energy to do it, too, do it quickly. Krista: Exactly. Rob: And in terms of charging for access, I appreciate there's a range and it depends on the market, but what kind of price points do you see working? Krista: So for the all-access pass, is that what you're...? Rob: I guess so. Krista: I mean, again, like you said, it's all over the map. I've seen people charge like 20 bucks. And for me I'm like, "Why bother?" So I have actually raised my prices for every single summit and made more money every single time. So I have landed at... I do three different price points throughout my summit. So right after somebody registers, they have 15 minutes to get a super special offer. For me, that's landed at about $47, between $47 and $97 depending on exactly what the offer is. After that 15-minute expires, they can then buy the all-access pass for the current regular price and I just do a price increase once the summit starts. So, you know, I would say the max price I have done is $197 and people still buy at that price point. So, like, don't feel like you have to, like, sell yourself short because this is a free event, people are still willing to buy if you have something good to offer. Now, would people pay 200 bucks for just presentations? You know, that's gonna be a little iffier. But I like to include bonuses, like, I let my speakers contribute bonuses if they want to, I contribute my own bonuses, maybe some like coworking calls, network sessions that you can just host on Zoom are great ways to just boost the value of that offer and be able to charge more. So, you know, that's a wide range even I do between $47 and $197, but I haven't run into anything that has not worked yet. Rob: I really like that. It's a really nice idea, you know, offering a few other things to, you know, make it a more valuable package, you know, along with the content, I really like that. This would be really great. Krista, any other important tips or big mistakes that people make that we need to look out for? Krista: I guess just, you know, we've touched on a lot of things, so something that we haven't talked about yet is just don't put so much pressure on yourself. I see people saying...you know, they'll come to me like, "Oh my gosh, I'm hosting this summit next month, I just decided that last week and I need to get it done, can you help me? I'm so overwhelmed." Like, well, obviously you're overwhelmed. If you're trying to organize 20 people, this brand new thing you've never done before, the tech, the website, it's gonna be a lot. So take your time, let yourself enjoy the process. I am totally one of those people, I have an idea, I need to do it now. So that 90-day timeline, it can hurt but it is so worth it to be able to get those details. The details are really what impresses people, the speakers, and your attendees. And, like, the more onboard they are, the more they're gonna help you do your selling as well. Your speakers are more likely to promote, your attendees are gonna be talking about how awesome it is and spread the word about it. They're gonna be shouting out how great your all-access pass is and other people will want to buy it. Take your time, get the details right, enjoy the process as much as you can. Rob: Excellent, really like that. So just to wrap up a little bit there, what is one action people could take right now if they wanted to make a start with this? What's kind of the first thing that they might do? Krista: As much as you guys won't like me for this, I want you to start with your audience and topics. So what's the audience for your summit gonna be if you're targeting people like online business owners, entrepreneurs? What subset can you use? And then get some calls scheduled with people to figure out what direction your summit should really go in to make the biggest impact for everybody. Rob: I really like that rather than just going, "Right, I've got an idea, let's go" because that always ends in tears, doesn't it? Usually more often than not. Really great. Krista, this has been excellent. Where's the best place for people to get more from you if they would like to? Krista: So you guys can find me over at summitinabox.co. I actually have a free masterclass for any of you who are really like, "Okay, like, I want to do this thing. I want to host an awesome summit." It's my three-part framework to triple your monthly revenue with a virtual summit while building your list for free. We cover all kinds of good stuff in there like how to make a plan you can actually follow even if your business is already way too busy, which I feel like most of us can probably say, how to land expert speakers and host a really great event without a huge audience, and how to use my three-part profitable summit system to triple your monthly revenue in the size of your email list. And that training is at summitinabox.co/class. Rob: Awesome. And just to say, people, you know, I have I bought some of Krista's info lately and it's really good, really thorough. So, yeah, definitely check it out if you're interested in this topic. Krista: Well, thank you. Rob: You are welcome. No, it's been really great. No, Krista, thank you so much. This was really helpful for people and I do appreciate you talking to me. Krista: Thank you so much for having me on. Rob: Hey, it's Rob again. Want to build a successful online business from your expertise? Well, the game has changed. There are bigger opportunities but also bigger pitfalls than ever before and I would hate for you to waste years figuring these things out for yourself. Now, as a listener to this show, you're obviously a sensible person, right? So here's my invitation to you. Apply to jump on a call with me in the next few days and let's talk about you. You will get feedback on your ideas. You will get a product concept that is fit for right now. And you will get a personalized sales and income plan to take away. That is free but availability is limited. So please go along right now to chatwithrob.com, that is chatwithrob.com. Do that now. I'm looking forward to hearing from you. Once again, that is chatwithrob.com. Talk to you soon.

Ian Sanders is a creative consultant, storyteller, coach and author on a mission to get people energised about their work lives. Through his workshops, presentations, storytelling and one-to-one sessions Ian brings a fresh approach to spark change and inspire organisations, teams and individuals and today he talks to Rob about The Power Of Story For Your Business...

Ian Sanders is a creative consultant, storyteller, coach and author on a mission to get people energised about their work lives. Through his workshops, presentations, storytelling and one-to-one sessions Ian brings a fresh approach to spark change and inspire organisations, teams and individuals and today he talks to Rob about The Power Of Story For Your Business...

Master of the Cold War Conversations podcast, Ian Sanders, joins us. We challenged him to choose the six key events that shaped the Cold War and explain why they made the list. Will you agree with his defining moments?

And now for something completely different... today I’m chatting with listener Peter Ryan who will be turning the tables and questioning me about my Cold War story!Now, listeners, I can see you are enjoying the podcast by the increasing listener numbers so if you’d like the podcast to continue all I’m asking for a few quid or dollars a month to help keep us on the air plus you become the envy of your friends with that sought after CWC coaster too.Just go to https://coldwarconversations.com/donate/If you can’t donate financially then you can also help us by leaving a written review on Apple podcasts or wherever you consume this podcast.By the way, we’ve opened a Cold War Conversations merchandise store to help support us, just go to https://coldwarconversations.com/store/This conversation was recorded at the Barbican Centre in London, so excuse some random noises in the background. Peter asks me about how the podcast started, what motivates me alongside my recommended Cold War movies.We welcome Peter Ryan to our Cold War conversation…There’s further information on this episode in our show notes, which can also be found as a link in your podcast app here. https://coldwarconversations.com/episode101/If you like what you are hearing, please leave reviews in Apple podcasts and share us on social media.If you can’t wait for next week’s episode do visit our Facebook discussion group where guests and listeners continue the Cold War Conversation. Just search Cold War Conversations in Facebook.Thankyou very much for listening.Support the show (https://www.patreon.com/coldwarpod)

Creative consultant, coach and storyteller Ian Sanders is on a mission to shake up the world. Ian sparks change in organizations by helping individuals within the organization share their personal stories. He's led storytelling workshops for the BBC, Microsoft, Thomas Cook Money, Diageo and Tektronix (to name a few) as well as igniting personal journeys through his Fuel Safari coaching sessions. The author of four books, Ian has been working as an independent since he chucked his managing director role in 1999. In this Business Builders Show interview, Ian shares what he's learned after 20 years of going it on his own, his “good times” experiment and why storytelling is important for collaboration in the workplace and team cohesiveness.Listen carefully as Ian shares an incredible entrepreneurial insight on why he's building a business of one, rather than focusing his success metric on scaling.Find out more about Ian at https://www.iansanders.com/Subscribe to the Business Builders Show with Marty Wolff and J. Kelly Hoey on iTunes, Spotify, You Tube, Stitcher, or your favorite podcast app. To learn more about your hosts: jkellyhoey.co and martywolffbusinesssolutions.com/ Thanks for listening! See acast.com/privacy for privacy and opt-out information.

On today's episode of Podcasting in Real Life, I get to sit down with Ian Sanders, host of the "Cold War Conversations" podcast. Want to be featured on a future episode of Podcasting in Real Life? Click here to submit your application. Check out Ian's podcast at ColdWarConversations.com and subscribe anywhere you listen to podcasts. Stuff we mentioned in the episodeZencastrZoom.usAudacityAlituHeadliner.appLooking to start your podcast or upgrade your podcast host? Sign up for free at Buzzsprout.com

In Episode XLV the crew continues closes out Cold War Movie Month with the most popular sub movie of them all. We dive deeper into the 1990 adaptation of Tom Clancy’s The Hunt For Red October. The Academy Award winning film was directed by John McTiernan and stars Sean Connery, Alec Baldwin, Scott Glenn, Sam Neill, James Earl Jones, Tim Curry, Courtney B. Vance, and Stellan Skarsgård. Captain Marko Ramius is given command of the Red October, a new submarine with a silent propulsion system. He plans to take his boat and defect to the United States. He lets his superiors know of his intentions after his journey is underway and the chase is on. The Americans believe that the Red October is a first strike weapon and headed straight for the United States. CIA analyst Jack Ryan lays it all on the line because he knows that Ramius is going to Defect. Hop on board the USS Wetfloater as we discuss the movie, trivia, The Phantom Zone where Jamie connects the movie back to Ed Harris’ Phantom, Subs Worldwide where Kyle discusses the Russian Typhoon Class, News with the Mustard Man, Brom gives us 5 surprising facts about Russia, & Zac Facts. Also on this episode Kyle interviews Ian Sanders of Cold War Conversations to learn more about the Cold War and discuss the greatest Cold War movie of them all. All of this in the 45th installment of Submersion!

We all have moments in our lives that shape us, the way we think, believe, hope. Some big and epic moments, most small and seemly insignificant ones. But no matter, they hold our lives in their hands, and we must either accept that or reshape ourselves from them. This is Ian Sanders’ moment. ——— Songs: “Somber Heart” by Lee Rosever (licensed under CC BY-NC 4.0) To hear more of his music please check out: http://freemusicarchive.org/music/Lee_Rosevere/ Intro music: “Metro is Breathing” by Kosta T. To learn more about him and his beautiful music as well please check out: freemusicarchive.org/music/Kosta_T (song licensed under CC BY 3.0). ——— @describingppl is written and produced by Sarrah Kaliski. 27 October 2018

Are you ready for our second installment of DEAD DROP 5? Today’s guest is no stranger to East Germany. He is deep under cover, embedded in Communist East Berlin, he has asked his SIS handler to leave him 5 of his favorite spy books in their dead drop location in the Friedrichshain park. Ian Sanders of the Manchester Military History Society has been reading spy books for many years and has written almost 400 reviews on military,cold war and espionage books on goodreads.  Today he is going to whittle those 400 books down to just a handful ….this is DEAD DROP FIVE on the Spybrary Spy Podcast.   Ian's Dead Drop 5 picks are:

How did you get to 'here'? Storyteller, coach and author, Ian Sanders takes us through his personal journey and explains how he finally found his essence and what makes him tick. He says the first place to start is to keep a 'good times' journal. For more happiness, visit www.happymelly.com.  

Cheese science, cilantro phobia, and fork usage: we've covered it all on Gastropod. And, for our special end-of-year episode, we're bringing you updates on some our favorite stories. Join us to find out what happened next… Ever wondered what happened to those researchers in Colombia who discovered they could grow five times more food by adding specially-bred microbes to the soil? Or what's new in cheese microbiology? This is your chance to find out! To celebrate the end of 2015, we've created a tasting menu to update past episodes. Listen in for news from the front lines of fork etiquette and for the science behind Camembert's color change from minty-green to today's white rind. We've also included your stories of successful cilantro conversion techniques as well as your suggestions for state dishes—including plenty that we'd never even heard of, from Benedictine sandwiches to Cincinnati chili. There's even a mezcal-tasting party featuring Cynthia's mom. And, as we share a toast and head into 2016, we'd love to hear from you. Do you have a question about some aspect of food history or science? Ever wondered why tonka beans are banned in the United States, despite being a popular spice in much of the rest of the world? Maybe your teeth feel weird after eating spinach, and you want to know why—and whether anyone else has the same reaction? Or perhaps you're curious about how tomatoes, which don't seem as if they should store particularly well for long boat-rides, succeeded in making the leap from the Americas to become a staple in European cuisine? Send us an email or a voice memo, or leave us a message at +1 310.876.2427, and we'll see what we can do! Finally, a huge thanks to you, our listeners, for a great year. We wouldn't exist without you, and we're so grateful for your support. If you enjoy listening to Gastropod, please tell your friends and relatives: we need to build our audience in order to thrive in the future. You can also write a review at iTunes, which helps other podcast lovers find us. Don't forget to like us on Facebook, follow us on Twitter, and sign up for our email list. And, if you're feeling particularly generous at the end of the year, please consider making a donation to support future episodes of Gastropod. It's not tax-deductible, but you'll be helping to make sure we can serve up another year's worth of delicious food science and history. Thanks for all you've done to help make this show a success, and here's to 2016!EPISODE NOTESThe Golden Spoon Our very first episode, The Golden Spoon, was a deep dive into the history and science of cutlery: you can listen to it here. For this episode, we spoke to Guardian columnist Tim Dowling about the shocking findings from a new survey on British fork usage.The Microbe Revolution Back in November 2014, we spoke with scientists Ian Sanders and Alia Rodriguez about their successful field trials, in which they found that coating cassava roots in a gel containing specially bred mycorrhizal fungi increased the final harvest by up to five times. Has this promising new technology made it out of Colombia yet? Listen in to find out.Say Cheese! Microbiologist Ben Wolfe starred in our Say Cheese! episode, all about the history and science of cheese. We went back to visit him in his lab at Tufts University to uncover the mystery of the mutant Camembert mold and learn the latest on cheese rind fungal superhighways.The Good, the Bad, the Cilantro Lots of you shared your stories in response to Cynthia's attempt at cilantro conversion therapy using the pesto method in this episode: thanks for giving us hope that she'll be able to enjoy a proper guacamole one day!The Mushroom Underground Fungi are fascinating, and our mushroom episode only touched the tip of the mycelial matrix. Here's an extra tidbit we couldn't squeeze in to the original episode: a project by Dr. Robyn Hudson of the National Autonomous University of Mexico to track male and female mushroom foragers using GPS. Listen in to learn how her findings have led to an improved diagnostic tool for ADHD in children. The post End-Of-Year Feast appeared first on Gastropod. See omnystudio.com/listener for privacy information.

Clare Island: Ice ages and Climate Change Peter Coxon Peter Coxon brilliantly outlines the effects of ice ages and climate change on Clare Island and describes how these have shaped its remarkably diverse landscape. Peter Coxon is an Associate Professor in the Department of Geography. a Fellow of Trinity College Dublin and a Member of the Royal Irish Academy. He is currently the Secretary-General of the International Union of Quaternary Research (INQUA - http://www.inqua.tcd.ie/ ) and the Chairperson of the Irish Quaternary Association (IQUA - http://www.tcd.ie/Geography/IQUA/ ). After completing a PhD on 'Pleistocene environmental history in East Anglia' at the Sub-Department of Quaternary Research at the University of Cambridge, he took up a lectureship at TCD in 1979. His interests in the Irish landscape were strongly influenced by a close working relationship with the late Frank Mitchell. His current research includes analysing Irish landscape evolution during the Tertiary and Quaternary, Tertiary and Quaternary biostratigraphy, vegetational history and biogeography of Ireland, glacial and periglacial geomorphology and the analysis of flood events and mass movements in Ireland. In addition to an active interest in the geomorphology and vegetational history of western Ireland, his recent research has included mapping large-scale Pleistocene flood events and glacial limits in the Himalayas of Himachal Pradesh and in Ladakh, northern India. He has published on a range of Quaternary topics and has reviewed much of his Irish work in Charles Holland and Ian Sanders' 2nd edition of The Geology of Ireland (2009). Peter Coxon was author of the chapter "The Quaternary history of Clare Island" in New Survey of Clare Island Volume 2: Geology and is co-author of a chapter on the Holocene vegetation of the island in the forthcoming volume in the series New Survey of Clare Island Volume 7: Vegetation. www.ria.ie Disclaimer: The Royal Irish Academy has prepared the content of this website responsibly and carefully, but disclaims all warranties, express or implied, as to the accuracy of the information contained in any of the materials. The views expressed are the authors' own and not those of the Royal Irish Academy.

Author and ideas guy Ian Sanders talks to WorkSnug San about why you don't need a business plan to start a business and how coffee shops are the new business incubators.

This week we look to the solar system as Ian Sanders discusses where meteorites come from and how we can find them, astronaut Dr Stan Love describes how to avoid Armageddon asteroids, Maggie Aderin talks about satellites that monitor wind speeds, Richard Preece recounts the sticky tale of the hitchhiking snails, and Derek and Dave make water fibre optics in Kitchen Science.

This week we look to the solar system as Ian Sanders discusses where meteorites come from and how we can find them, astronaut Dr Stan Love describes how to avoid Armageddon asteroids, Maggie Aderin talks about satellites that monitor wind speeds, Richard Preece recounts the sticky tale of the hitchhiking snails, and Derek and Dave make water fibre optics in Kitchen Science. Like this podcast? Please help us by supporting the Naked Scientists

This week we look to the solar system as Ian Sanders discusses where meteorites come from and how we can find them, astronaut Dr Stan Love describes how to avoid Armageddon asteroids, Maggie Aderin talks about satellites that monitor wind speeds, Richard Preece recounts the sticky tale of the hitchhiking snails, and Derek and Dave make water fibre optics in Kitchen Science. Like this podcast? Please help us by supporting the Naked Scientists

In this episode I talk to Ian Sanders who is the Author of the new book, 365 WAYS TO HAVE A GOOD DAY: A Day-By-Day Guide to Enjoying a More Successful, Fulfilling Life.Support this podcast at — https://redcircle.com/the-dave-pamah-show/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy