Podcasts about impactful moments

The new cybersecurity pioneers aren't chasing alerts, they're building with AI. But what happens when tools meant to assist begin making decisions for us? And what skills do we lose when machines fill the gaps we used to grow into? In this episode, Chris Cochran, CEO and Founder of Commandant, returns to Hacker Valley Studio with an insider view on building in the AI boom. He shares why he's betting on incident response over the “AI SOC,” what it means to use AI with integrity, and how this moment mirrors the early industrial revolutions: chaotic, risky, but ripe with once-in-a-career opportunity.   Impactful Moments: 00:00 – Introduction 02:11 – Launch of Commandant AI 03:06 – Early-stage LLM opportunities 05:26 – Built first AI co-pilot in 4 hours 06:00 – AI bot tops HackerOne leaderboard 07:44 – AI used for and against orgs 10:14 – Focus on incident response, not AI SOC 12:34 – Reducing cost of prolonged incidents 14:01 – Cybersecurity changing every 2 months 16:58 – AI causing rapid skill loss 21:59 – AI-assisted job interviews detected 24:49 – AI lacks business context for blocking 27:30 – Daily AI use pays long-term dividends Links: Connect with our guest, Chris Cochran: https://www.linkedin.com/in/chrishvm/   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/  

What happens when AI refuses to be replaced? This episode kicks off with a chilling real-world example of an AI threatening blackmail—and only gets more intense from there. Host Ron Eddings unpacks the terrifyingly innovative ways AI is altering the cybersecurity threat landscape. From deepfakes convincing enough to fool your own family to auto-summarizing email clients acting as unintentional insiders, the stakes have never been higher. Ron also shares insights from his brand-new book Attack Surface Management, co-authored with MJ Kaufman and published by O'Reilly, and breaks down why the simplest social engineering tactics remain the most dangerous—even in the age of advanced AI. Impactful Moments: 00:00 - Introduction 02:30 - Model Context Protocol explained 05:00 - Google's VEO-3 and fake riot videos 07:00 - Fake Facebook ads pushing malware 09:30 - Social engineering still reigns supreme 13:30 - Using AI to write malicious emails 16:30 - Calendly phishing and credential theft 19:00 - Gemini and the risk of auto-summarization 21:30 - LLM access to your private documents 22:45 - Takeaways and protecting your environment   Links: Connect with Ron on LinkedIn: https://www.linkedin.com/in/ronaldeddings/ Grab a copy of Ron's new book, “Attack Surface Management: Strategies and Techniques for Safeguarding Your Digital Assets”: https://a.co/d/1nmPod2   Check out the full article on “The Rise of ‘Vibe Hacking' Is the Next AI Nightmare” here: https://www.wired.com/story/youre-not-ready-for-ai-hacker-agents/ Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

What if Zero Trust isn't a framework, but the only viable cybersecurity strategy—more about people than products? In this episode, George Finney, CISO at the University of Texas System and author of Project Zero Trust, reveals the human-first truth behind the Zero Trust movement, and why it's not something you buy but something you build. George shares stories from hacking a college database to launching a deepfake of himself trained on his own books, all while breaking down how AI and creativity are reshaping security leadership.     Impactful Moments: 00:00 - Introduction 01:16 - Cyber Hall of Fame recognition 07:00 - Hacked his college to solve mail 09:00 - Took startup job without paycheck 14:14 - Zero Trust is a strategy, not tool 17:00 - Tailoring security like a custom suit 23:29 - AI strategy through Zero Trust lens 29:30 - Built a Zero Trust voice clone hotline 36:00 - You don't need to be a CISO 38:30 - Why weirdos make cybersecurity stronger Links: Connect with our guest, George Finney: https://www.linkedin.com/in/georgefinney/ Check out George's books on Amazon: https://www.amazon.com/stores/author/B01MT0C6X3   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

What if fixing cybersecurity wasn't about more tools, but about unlocking human potential?  In this episode, Ron Eddings welcomes back David Shipley, CEO and Field CSO of Beauceron Security, for a conversation on the real force behind security resilience: people. Together they expose the failure of "reactive" cybersecurity strategies, drawing parallels with preventative healthcare — and explain why culture, psychological safety, and behavior change are the true secret weapons.  Impactful Moments: 00:00 - Introduction 01:36 - The true meaning of "people in cyber" 03:13 - Cybersecurity's flawed healthcare analogy 07:31 - Nutrition for cyber: proactive strategies 10:00 - MSPs: why selling tools isn't enough 16:22 - Measuring culture, not just clicks 19:12 - Why people really click phishing emails 23:59 - Building psychological safety in security 30:30 - Celebrating human wins in security 34:00 - The future: empathy, transparency, trust Links: Connect with our guest, David Shipley: https://www.linkedin.com/in/dbshipley/ Learn more about Beauceron Security here: https:///www.beauceronsecurity.com/partner Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

Jimmy McKay and I sit down and discuss what I have learned doing interviews for my Podcast over 8 years and more than 235 interviews.  He wanted me to rank my top 10 impactful moments but I just couldn't do it because there are so many to choose from.  So I picked 10 I thought were great and didn't rank them but shared them as they were profound to me.  Jimmy was a pioneer in Podcasting and has shared some of his knowledge with me as I launched my show.  He has done exceptionally well and embraced those of us who have tried to follow in his footsteps.  It was an honor and pleasure to sit down with him and share ideas and experiences.

Passwords are the original digital clutter—messy, overstuffed, and way too easy to forget. Like a junk drawer full of old keys and cables, we keep tossing more into them, hoping they'll somehow keep working. But what if it's time to throw the whole thing out? In this episode, Ron Eddings is joined by Collin Sweeney of ZKX Solutions and Dr. Chase Cunningham, a.k.a. “Dr. Zero Trust,” for a bold conversation on the future of authentication. From the failures of MFA to the promise of zero-knowledge proofs, the crew breaks down how we got stuck with broken access systems—and what it'll take to finally fix them. Whether it's SIM swapping, face IDs, or security keys on the battlefield, this is the real talk on identity security you don't want to miss. Impactful Moments: 00:00 – Introduction 03:45 – ZKX's origin: voice verification breakthrough 06:45 – Collin's “oh crap” SolarWinds realization 09:15 – Why MFA still fails in practice 13:15 – Zero-knowledge proofs explained with a coin 15:30 – How ZKPs reduce identity attack surfaces 17:45 – Making MFA faster, smarter, more human 20:00 – MFA fatigue and ice skating uphill 24:00 – Why people still cling to passwords 30:54 – Quantum fears vs real-world encryption limits Links: Connect with Collin Sweeney: https://www.linkedin.com/in/collin-sweeney-6ab6a5176/ Check out ZKX Solutions new product, Helix: zkxsolutions.com/helix Connect with Chase Cunningham: https://www.linkedin.com/in/dr-chase-cunningham/ Grab a copy of Chase Cunningham's book “vArIable: A Novel in the gAbrIel Series” here: www.amazon.com/vArIable-gAbrIel-Dr-Chase-Cunningham-ebook/dp/B0DVMWCWCD?ref_=ast_author_mp     Check out Hacker Valley's upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord B

What if the biggest threat to cybersecurity isn't attackers—but the defenders themselves? Why are we still building tools for experts in a world where technical skills are fading fast? In this episode, Ron Eddings sits down with legendary hacker and investor Robert Hansen (aka RSnake) to talk about startup strategy, LLM-powered workflows, and the uncomfortable truth about skill decline in security teams. You'll hear how he built an AI-powered threat intel engine, why most cybersecurity advice is outdated, and his hard-earned wisdom on surviving—and thriving—in a landscape built to break you.   Impactful Moments: 00:00 - Introduction 01:30 - Meeting RSnake at Hacker Hoedown 04:50 - AI-powered newsletter curation 08:15 - Ranking news by global impact 13:00 - Keeping LLM costs under 25 cents/day 16:10 - Paths to revenue for cybersecurity pros 24:00 - Why venture capital often kills innovation 33:20 - Cloud migration and the crocodile problem 37:00 - Decline in practitioner technical skill 40:00 - Designing tools for non-experts Links: Connect with our guest, Robert “RSnake” Hansen: https://www.linkedin.com/in/roberthansen3/   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

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The internet once came this close to crashing—and Microsoft was on the front line. In this episode, cybersecurity veteran Christopher Budd takes us inside the Microsoft Security Response Center during one of the most chaotic cyber events in modern history. From the Nimda worm of 2001 to ransomware turf wars, and the weird future where threat actors post job ads for ransom note writers, Christopher lays it all out with perspective only decades in the game can bring. If you think AI or ransomware is the endgame, you're not seeing the whole board.   Impactful Moments: 00:00 - Introduction 04:35 - Breaking down the Nimda attack 07:00 - “We carried 90% of the internet” 10:37 - Ransomware gangs fighting for headlines 15:26 - Secure perimeter is officially dead 17:31 - AI as your cybernetic exosuit 24:00 - Filtering 100,000 security emails with AI 27:05 - Privacy tension in AI-powered defense 32:00 - The inevitable swing back to local control 35:31 - “You will”: when sci-fi became real   Links: Connect with our guest, Christopher Budd: https://www.linkedin.com/in/christopherbudd/   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

Marco Figueroa is back, and his AI predictions aren't just coming true—they're unfolding faster than anyone expected. AI agents aren't on the horizon—they're already here, and security teams are scrambling to keep up. Building on his bold January prediction that 2025 would be the Year of the AI Agent, Marco returns to break down real-world threats, including an insider attack using an infinite logic bomb. From the rise of AI-driven security tools to the biggest risks companies aren't ready for, this episode is your roadmap to staying ahead in the new AI era.   Impactful Moments: 00:00 - Introduction 02:00 - Insider threat case: Infinite logic bomb attack 06:00 - Why AI will transform security forever 10:00 - AI agents will replace entire workflows 16:00 - The AI pricing war is heating up 22:00 - How to structure AI-driven security workflows 30:00 - The mind-blowing AI coding method you need 38:00 - The future of AI-assisted cybersecurity teams   Links: Connect with our guest, Marco Figueroa: https://www.linkedin.com/in/marco-figueroa-re/ Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

The best time to be alive is right now—if you know how to use AI. Marcus J. Carey, Principal Research Scientist at ReliaQuest, is harnessing AI to supercharge creativity, cybersecurity, and career development. In this episode, he shares the workflows he uses that redefine productivity, from dictating books in a week to building a personal AI twin. In this episode, Ron and Marcus highlight AI's true power—when used right. They discuss why intuition is the secret ingredient, how AI is reshaping cybersecurity, and why people who master AI will lead the future. Plus, Marcus breaks down how he built his own personal GPT, his approach to learning, and why he sees AI as a tool, not a threat.   Impactful Moments: 00:00 - Introduction 01:18 - Meet Marcus J. Carey 03:00 - Using AI to write a book fast 06:00 - Creating a personal AI twin 09:00 - AI's impact on cybersecurity defense 15:00 - The power of intuition in AI 22:00 - Why learning fundamentals still matters 30:00 - AI-enhanced workflows for coding 36:00 - The reality of AI "hallucinations" 39:00 - Final thoughts on mastering AI Links: Connect with our guest, Marcus J. Carey: https://www.linkedin.com/in/marcuscarey/ Grab a copy of Marcus' book, “Hacker, Inc.: Mindset For Your Career” here: https://a.co/d/8i7waDc   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

SummaryIn this episode of the James Project podcast, Caroline shares her transformative journey of faith and service through mission work in Guatemala. She reflects on her upbringing, her initial hesitations, and the profound impact of her experiences with the James Project. Caroline discusses the importance of community, the challenges of transitioning back to everyday life after mission trips, and the powerful role of love in overcoming adversity. Through her stories, she highlights the beauty of God's presence in the lives of those she serves and the lessons learned along the way. In this conversation, Caroline and Cathy explore the profound impact of mission trips on personal faith and growth. They discuss how these experiences can transform one's relationship with God, encourage acts of service, and foster a deeper understanding of compassion and community. The dialogue emphasizes the importance of continuous growth in faith, the challenges of financial generosity, and the joy that comes from serving others. Through their shared experiences, they highlight the significance of stepping out of comfort zones and embracing the journey of faith.TakeawaysCaroline's faith journey began in a small town with limited church involvement.Her curiosity about God led her to seek a deeper connection through mission work.The welcoming nature of the children's home staff exemplifies God's love.Mission trips provide opportunities for personal growth and community connection.Cultural differences enrich the experience of serving in another country.Praying out loud for the first time was a significant milestone for Caroline.The love shown by children in the project is a testament to resilience.Transitioning back to normal life after a mission trip can be challenging.Support systems are crucial for maintaining the impact of mission experiences.Understanding the complexities of teen pregnancy in Guatemala highlights the need for compassion and education. Mission trips can accelerate personal faith growth.Faith in action is demonstrated through service.Comparison can hinder spiritual joy and growth.Understanding others' stories fosters compassion.Community plays a vital role in spiritual development.Continuous growth in faith is a lifelong journey.Financial generosity requires trust in God.Serving others brings fulfillment and joy.Experiencing different cultures can expand faith perspectives.It's important to embrace discomfort for spiritual growth.Chapters00:00 Caroline's Journey to Faith and Service03:31 First Mission Trip Expectations and Experiences06:18 Building Connections and Community09:17 Impactful Moments in Mission Work12:20 Cultural Differences and Understanding15:15 The Role of God in Adversity18:12 Reflections on Love and Healing21:01 Empowerment Through Education and Support33:25 Empowering Change Through Education36:07 Addressing Cultural Challenges and Generational Trauma39:06 The Transition from Mission Trip to Everyday Life44:04 Strengthening Relationships Through Shared Experiences48:03 Faith in Action: The Impact of Mission Trips52:07 Personal Growth and Spiritual Development56:09 Navigating Relationships and Expectations01:01:43 Embracing Boldness in Faith Sharing01:04:07 The Importance of Understanding and Compassion01:07:31 Navigating Judgment and Empathy01:08:24 The Reset Button: Mission Trips and Faith Growth01:11:46 Continuous Growth in Faith01:13:28 The Challenge of Generosity and Trust01:17:15 God's Provision and the Role of Money01:19:25 Investing in Community and Faith01:24:33 Taking the Leap: Mission Trips and Service01:28:08 pod out.mp4

We're already in World War III—just not the kind you're thinking of. Cyber warfare is here, and the battlefield is your inbox, your bank account, and your digital identity. So why are we still acting like it's peacetime? Dr. Eric Cole, cybersecurity pioneer and former CIA hacker, joins the show to drop hard truths about the state of cyber warfare, AI's role in our digital future, and why most people are sleepwalking through a war they don't even realize they're in. From the rise of deepfakes to North Korea's billion-dollar hacking economy, this episode is one you can't afford to ignore.   Impactful Moments: 00:00 - Introduction 02:00 - Dr. Eric Cole's journey from the CIA to cybersecurity leadership 07:20 - The fundamentals of hacking and why they still matter 11:00 - AI is only as smart as the data we give it 17:00 - The rise of deepfakes and digital deception 19:45 - Cyber warfare: How North Korea funds its economy through hacking 23:50 - The problem with America's peacetime mentality 30:00 - Should we be worried about AI replacing humans? 36:10 - The key to success: mastering people skills, not just tech skills 40:30 - Final thoughts and where to follow Dr. Eric Cole   Connect with Dr. Eric Cole on LinkedIn: https://www.linkedin.com/in/ericcole1/ Check out Dr. Eric Cole's books –  Cyber Crisis: Protecting Your Business from Real Threats in the Virtual World: https://www.amazon.com/Cyber-Crisis-Protecting-Business-Threats/dp/B093X3YNPT Online Danger: How to Protect Yourself and Your Loved Ones from the Evil Side of the Internet: https://www.amazon.com/Online-Danger-Protect-Yourself-Internet-ebook/dp/B078WK39TT Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

AI isn't just evolving—it's sprinting, and cybersecurity needs to keep up.  Ron Eddings is joined again by cybersecurity leader Marco Figueroa, Program Manager for Gen AI at the ODIN Bug Bounty Program, who called it in January: 2025 is the year of AI agents, and the early signs are already here. From Grok 3's speed advantage to AI-powered red teaming for $25K, this is the reality check security leaders need. No more six-month security projects—it's all about speed, automation, and staying ahead.     Impactful Moments: 00:00 - Introduction 01:45 - Breaking down Palantir's stock drop 07:15 - Why Grok 3 is a game-changer 10:24 - The real difference between GPT-4 and Grok 17:25 - AI-powered red teaming for $25K? 22:00 - The death of six-month security projects 26:24 - OpenAI's Operator: The future or a gimmick? 34:22 - How AI is eliminating busywork 36:55 - Next month's prediction: Agents building agents Links: Connect with our guest, Marco Figueroa: https://www.linkedin.com/in/marco-figueroa-re/   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

What if you could have a conversation with yourself—years into the future? Or leave behind an AI-powered avatar that understands your thoughts, philosophies, and even your voice? In this episode, we explore the mind-blowing potential of AI and its impact on cybersecurity, productivity, and even legacy. Pedram Amini, Chief Scientist at OPSWAT, joins Ron Eddings to discuss his journey from bootstrapped startups to AI-driven innovation. Together they cover topics like the role of AI in cybersecurity, the rise of fake identities in hiring, the ethics of AI-generated content, and why mastering AI tools is no longer optional—it's essential. Pedram shares his workflow for superhuman productivity, his thoughts on deepfakes, and how AI is reshaping how we work and communicate. Impactful Moments: 00:00 - Introduction 02:00 - Meet Pedram Amini, cyber innovator 03:07 - The $17M North Korea insider threat case 06:00 - Fake job candidates and AI hiring scams 09:28 - Deepfakes and AI-driven deception 14:00 - Future of AI-powered personal assistants 20:49 - The reality of bootstrapping vs. VC funding 26:00 - AI in cybersecurity: risk or revolution? 31:00 - “AI isn't taking your job—someone using AI is” 35:00 - The ultimate AI-powered legacy project   Links: Connect with our guest, Pedram Amini: https://www.linkedin.com/in/pedramamini/ Check out the entire article about the $17M North Korea insider threat case here: https://www.theregister.com/2025/02/12/arizona_woman_laptop_farm_guilty/ Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

There's no doubt that AI is changing the game in cybersecurity, but not always in the ways we expect. In this episode, Ron Eddings shares his firsthand experience with AI-powered tools that make him a cyber superhero—when they work. From automating security tasks to turbocharging programming workflows, AI is proving its value, but also revealing its limits. Through live walkthroughs and real-world examples, he showcases how AI automates security tasks, accelerates programming, and enhances research—while also showing why some cybersecurity actions should stay human-led.   Impactful Moments: 00:00 - Introduction 02:00 - The good and bad of AI in security 04:00 - Google's AI weapons controversy 06:30 - Deepfake scams and AI-powered phishing 09:00 - How AI helps (and fails) at programming 12:00 - Automating security research with AI 18:00 - AI-generated meeting notes & productivity hacks 21:00 - What AI should NEVER do 23:00 - The future of AI in cybersecurity   Links: Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

What if cybersecurity was more than just tech—what if it was about the people it serves? In this episode, Edna Conway, Founder and CEO of EMC Advisors, shares her incredible journey from law to cybersecurity and explores the human element often overlooked in technology.  Recorded live at InfoSec Nashville 2024, Edna discusses the intersection of innovation and tradition, the critical role of accuracy in AI, and her vision for cybersecurity's future. From anomaly detection to the wisdom of creating "enclaves," her insights remind us that tech is here to serve people, not the other way around.   Impactful Moments: 00:00 – Introduction 01:22 – Keynote insights: Innovation meets tradition 02:39 – From prosecutor to cybersecurity leader 07:00 – Human-first approach to AI and security 11:40 – LLMs in cybersecurity: opportunities and accuracy 16:34 – Balancing risk with AI use in business 23:06 – Bringing diverse talent into cybersecurity 32:30 – Advice on leadership and collaboration   Links: Connect with our guest, Edna Conway: https://www.linkedin.com/in/ednaconway/ Learn more about ISSA Middle TN here: https://issamidtn.org/ Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

10:20 - Top 5 Most impactful moments in our lives full 964 Tue, 04 Feb 2025 05:14:36 +0000 KiJvchMxNW9Lzv474xtuVlYtV3UYfDEa sports The Fan After Dark sports 10:20 - Top 5 Most impactful moments in our lives The Fan After Dark includes a rotation of hosts offering a truth-telling sports entertainment experience that gets listeners right on the biggest sports topics in and around DFW, across the country, and around the world. Focusing on the Cowboys, Rangers, Mavericks, etc., The Fan After Dark airs M-F from 7-11 PM and is the only live and local sports radio show in the MetroplexCome 'Get Right' with Reg on The Fan, and be prepared for sports talk on a whole new level. You can follow Reg on Twitter @regadetula © 2024 Audacy, Inc. Sports False https://player.amperwavepodcasting.com?feed

Did you know nearly half of your enterprise devices are agentless—leaving your attack surface wide open? In this episode, Ron is joined by Pandian Gnanaprakasam, Co-Founder and Chief Product Officer at Ordr, to discuss the critical risks posed by agentless devices and how orchestration can strengthen your defenses. Pandian shares key findings from Ordr's 2024 "Rise of the Machines" report, highlighting the risks of overlooked agentless devices. He covers the rapid growth of these devices, strategies to manage vulnerabilities, and how automation can strengthen your defenses.   Impactful Moments: 00:00 - Introduction 04:15 - Why agentless devices dominate the next decade 06:30 - Insights from Ordr's “Rise of the Machines” report 08:50 - Hidden risks: 42% of devices are agentless 11:15 - Solving the "Swiss cheese" problem of security gaps 14:30 - Prioritizing vulnerabilities with business context 18:10 - Orchestration vs. automation: The harmony difference 22:00 - Why visibility is the foundation of security 27:30 - Ordr's unique approach to securing the attack surface Links: Connect with our guest, Pandian Gnanaprakasam: https://www.linkedin.com/in/gpandian/ Check out Ordr's Rise of the Machines report here: https://ordr.net/resources/rise-of-the-machines-report-2024 Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

On this episode of the Sneaker History Podcast, Mike is joined by fellow sneaker podcast hosts, Hass, FlexxLuthor, and Morgans Sneaker Room, to discuss their experiences with sneakers and the dynamics of sneaker culture. They share personal anecdotes about family gatherings during the holidays, the superstitions surrounding sneaker wear, and their recent sneaker acquisitions. The conversation flows seamlessly from light-hearted banter to deeper insights into the sneaker community, making it an engaging listen for sneaker enthusiasts. In this conversation, the hosts delve into their favorite sneaker pickups of the year, reflecting on personal experiences and the significance of sneaker culture. They share impactful moments that have shaped their journey in the sneaker community, including connections with influential figures and the validation of their work. The discussion culminates in reflections on their growth, the challenges of podcasting, and the excitement for future endeavors in the sneaker world. In this conversation, the hosts discuss the importance of consistency in podcasting, the motivation behind their work, and the relationships they build within the industry. They reflect on their growth, set future goals, and emphasize the significance of engaging with their community. The discussion also touches on the challenges of online interactions and the need for patience in navigating them. Overall, the conversation highlights their aspirations for the future and the collaborative efforts they plan to undertake. In this segment, the conversation revolves around planning a trip to New York, creative ideas for a tennis match, the development of a new tennis facility, and the excitement surrounding upcoming sneaker releases. The participants share personal anecdotes, brainstorm event ideas, and express their anticipation for new sneaker models. In this conversation, the speakers delve into various aspects of sneaker culture, including the anticipation surrounding new releases, the emotional connection to sneaker collecting, and the impact of retail therapy on mental health. They also discuss the journey of building a sneaker collection, the dynamics of buying and selling sneakers, and the humorous yet poignant perspectives on parenting and the myth of Santa Claus. In this lively conversation, the hosts explore the themes of belief, imagination, and the magic of childhood, particularly around the holidays. They discuss parenting dynamics, the importance of creativity in children's lives, and how family traditions shape their experiences. The conversation also touches on the challenges and joys of parenting and the role of social media in personal branding and self-expression.Join our Discord Community: https://discord.gg/xJFyWmWgzaChapters00:00 Introduction and Podcast Dynamics03:02 Holiday Hustle and Family Dynamics05:59 Sneaker Culture and Superstitions09:00 Recent Sneaker Acquisitions and Preferences12:01 Sneaker Wars and Collecting Strategies15:11 Sneaker Culture and Personal Picks23:45 Impactful Moments in the Sneaker Community30:01 Reflections on Growth and Success34:32 Consistency is Key36:12 Motivation and Growth37:30 Building Relationships in Podcasting38:44 Setting Goals for the Future39:48 The Power of Expectation vs. Achievement41:41 Patience and Online Interactions43:44 Future Plans and Collaborations44:51 Engaging with the Community52:11 Planning for New York and Upcoming Events55:10 Creative Ideas for a Tennis Match56:06 Building a Premier Tennis Facility01:01:01 Sneaker Releases and Anticipations01:08:07 Sneaker Culture and Anticipation01:11:00 Retail Therapy and Emotional Spending01:12:15 The Journey to...

"That's the only place you're going to learn: the bottom. That's when you're going to get focused."Advisor, consultant, and business and financial guru Matt McHale and transformative health and wellness expert and everyone's favorite medical professional Dr. David Yerkes are going Jay and Mike Calhoun for another leg of this New Year's Eve journey.  This conversation bobs and weaves its way through how many different lenses we get to view other people and our own experiences through, how sometimes the most impactful moments come from the places you aren't expecting them to come from, and the fact that you decide how much time and energy you put into learning new things and improving upon yourself.  There is a lot unpack on this episode as the New Year's Eve train keeps rolling along!

In this engaging conversation, Keenan and Kyle reflect on the past year in sports and music, highlighting key moments and MVPs. They delve into the remarkable rise of Caitlin Clark in women's basketball, discussing her impact on the sport and the WNBA. The discussion also touches on the legacy of Kobe Bryant and his influence on women's basketball, as well as the future of the sport. They transition into a discussion about Kendrick Lamar's dominance in hip-hop, highlighting his recent works and the ongoing rivalry with Drake. The conversation wraps up with a reflection on the top moments in sports and music for the year, emphasizing the significance of events like UFC 300 and the intense competition in the hip-hop scene, the Paris Olympics, and much more!   00:00 Intro, New Year Reflections and Anticipations 01:10 MVP Discussions: Sports and Music 05:04 Caitlin Clark: A Rising Star in Women's Basketball 10:52 Kobe Bryant's Legacy and Impact on Women's Basketball 19:34 The Future of Women's Basketball and NIL Opportunities 26:54 The Rise of Women's Basketball Stars 31:41 Kendrick Lamar's Dominance in Hip Hop 46:10 Top Moments in Sports and Music 58:46 Impactful Moments in Music and Sports 01:01:47 Standout Moments of the Year 01:02:44 Memorable Battles and Finals 01:04:12 Cultural Highlights and Personal Moments 01:06:04 Controversial Sports Moments 01:09:09 Reflections on Overtime Rules    FOLLOW THE BROTHAS ON Instagram - https://www.instagram.com/warnerbrothaspodcast/ TikTok - https://www.tiktok.com/@thewarnerbrothaspodcast Facebook - https://www.facebook.com/warnerbrothaspodcast X - https://x.com/warnerbrospod

Have you ever thought about that word: Parenting? Parenting is actually about us, not about our kids. Sure, part of the job of parenting is 'child-rearing,' or 'raising kids,' or whatever you want to call it. With one of my kids, I used to say that it is "my privilege to supervise her while she raises herself." But really -- parenting is not about them. It's about WHO we're BEING while we are doing the work of loving them and guiding them. Our journey is to be with them on their journey -- and that can get complicated sometimes. Messy. Confusing! If you are a parent who knows that this journey of parenting is definitely calling on you to learn some stuff -- if you know that your spiritual or emotional journey in life is being challenged -- then tune in to some highlights from this year's podcasts about the Inside Adventure of Parenting And remember -- however or wherever you are on this fascinating journey of yours -- we're glad that you're on it with us!    Related Links: Why Focus on Parents? Complex Kids Need Our Guidance:  https://youtu.be/me7EkzVWUnA Parents: Are You Making Your Kids Your Job?:  https://youtu.be/nkzQZ0h_5v4 The Parent Paradox: Avoid 'Fix-It Mode' for Better Problem-Solving:  https://youtu.be/726RKC7-8-k When it Feels Like It's All Just Too Much:  https://youtu.be/bGCCSYUdIaM Recognizing and Managing Stress Triggers as Parents:  https://www.youtube.com/watch?v=y42_YS3w3Is&t=775s     Get your FREE copy of 12 Key Coaching Tools https://impactparents.com/gift   Connect with Impact Parents: Instagram: https://www.instagram.com/impactparents/ @impactparents Facebook: https://www.facebook.com/ImpactParent @impactparent LinkedIn: https://www.linkedin.com/company/impactparents/ @impactparents Twitter: https://twitter.com/ImpactParents @impactparents Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when cutting-edge AI meets the art of deception? In this episode, Iain Jackson, Academy Hive Leader at CovertSwarm, takes us through the uncanny potential and risks of synthetic voices and AI in cybersecurity.  Together, Ron and Iain discuss how adversaries are using AI to bypass human intuition. From synthetic voice calls to automating phishing attacks at scale, this episode explores how hackers leverage technology using these tactics and what you can do to stay one step ahead.    Impactful Moments: 00:00 - Introduction 01:56 - Iain shares his journey with AI 03:29 - Demonstrating voice cloning in real-time 06:31 - Risks of automated synthetic voice attacks 09:46 - Impact of AI on social engineering tactics 11:00 - Importance of "vibe checks" in cybersecurity 15:17 - Real-world phishing and HR scam example 20:00 - Uncanny Valley: Defense against AI deception 23:37 - The future of AI in adversary emulation   Links: Connect with our guest, Iain Jackson: https://www.linkedin.com/in/iain-j-98578a238/ Learn more about CovertSwarm here: https://covertswarm.com/   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

What happens when cybersecurity puts people first? Julie Haney, Human-Centered Cybersecurity Program Lead at NIST, shares how designing security with humans at the center leads to greater adoption, reduced frustration, and stronger protection. In this episode, Julie discusses how to improve user adoption by simplifying complex security processes, why empathy is a game-changer for effective security, and strategies for empowering people to feel confident and secure online. This conversation will inspire you to rethink how we protect people in the digital age and shares a fresh perspective on making cybersecurity work for all. Impactful Moments: 00:00 - Introduction 07:15 - Breaking down barriers in user design 15:40 - Why empathy matters in cybersecurity solutions 21:05 - Challenges in bridging tech and humanity 28:30 - Designing systems with people, not just for them 35:10 - Practical steps to empower users in security 42:45 - Final reflections on human-centered innovation   Links: Connect with our guest, Julie Haney here: https://www.linkedin.com/in/julie-haney-037449119 Check out NIST's Online Community of Interest here: https://csrc.nist.gov/Projects/human-centered-cybersecurity/hcc-coi Learn more about Human-Centered Cybersecurity on NIST's website here: https://csrc.nist.gov/projects/human-centered-cybersecurity   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

Do you deserve to be hacked? With that bold tagline, CovertSwarm is pushing leaders to rethink how they test and defend their systems, and in this episode, they're sharing firsthand how organizations can prepare for adversaries in the wild. Recorded at Black Hat 2024, Ron is joined by Ilan Fehler, US Sales Lead at CovertSwarm, and Dahvid Schloss, Hive Leader at CovertSwarm to explore the world of adversary emulation. From physical breaches to API exploits, this conversation covers the human, digital, and physical elements of cybersecurity. Impactful Moments: 00:00 - Introduction 01:25 - You Deserve To Be Hacked 03:05 - Emulating criminal behavior: The hive structure 07:55 - Social engineering tactics that really work 20:16 - Physical breaches: Pentesting in action 24:09 - Past the firewall: Second- and third-layer testing 29:14 - Digital exploits and real-world vulnerabilities 35:24 - Why organizations hesitate to invest in red teams 37:33 - Building muscle memory for security   Links: Connect with our guests, Ilan Fehler https://www.linkedin.com/in/fehler/ and Dahvid Schloss https://www.linkedin.com/in/dahvidschloss/ Learn more about CovertSwarm here: https://covertswarm.com/   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

How do you create waves of change in an industry? Connie Matthews, Founder and CEO of ReynCon, speaks with Ron about the power of resilience, mentorship, and taking that first bold step in cybersecurity. In this powerful episode, Connie shares her path as a pioneering woman in cybersecurity. Discussing diversity, mentorship, and her nonprofit EmpoW-ER, Connie's shared lessons and insights on resilience and community give listeners a blueprint for making a meaningful impact in their careers.   Impactful Moments: 00:00 – Introduction 04:27 – Mentorship impact: Building future leaders 10:14 – Embracing diversity and servant leadership 18:03 – Founding EmpoW-ER: Supporting women in cyber 24:13 – Navigating stereotypes and staying resilient 30:00 – Recognizing and celebrating young talent 36:45 – Building an inclusive cybersecurity community   Links: Connect with our guest, Connie Matthews: https://www.linkedin.com/in/conniematthews/ Learn more about EmpoW-ER: https://www.empower-infosec.org/   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/  

In a world filled with AI-generated deceptions, how do we discern what's real? Ron sits down with Perry Carpenter, author of FAIK: A Practical Guide to Living in a World of Deepfakes, Disinformation, and AI-Generated Deceptions, to discuss the risks and the potential of synthetic media and human risk management. Whether you're worried about deepfakes or curious about AI's role in creativity, this episode has something for everyone. Impactful Moments: 00:00 – Intro 00:49 – Synthetic voices surprise in mastermind 01:42 – Perry's new book FAIK: A Practical Guide to Living in a World of Deepfakes, Disinformation, and AI-Generated Deceptions 03:42 – Psychology's role in cybersecurity 06:07 – Human risk management explained 09:14 – Deepfakes in fraud and scams 15:13 – Demo of deepfake voices 20:22 – Using cakes to explain large language models  27:00 – AI helps overcome creative blocks 32:00 – Managing AI hallucinations and risks Connect with our guest, Perry Carpenter: https://www.linkedin.com/in/perrycarpenter Purchase a copy of Perry's book FAIK here: https://www.amazon.com/FAIK-Practical-Disinformation-AI-Generated-Deceptions/dp/1394299885 Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

How does one become a true security leader? According to Nathan Case, it's not about titles—it's about impact.  In this episode, Nathan Case, VP of Cloud Security at Clarity, shares his journey through security leadership, including stories from his time at AWS and his approach to building mission-driven teams. Nathan discusses balancing family with leadership, the future of AI in cybersecurity, and what it takes to become a real leader in the security space. He also reflects on the importance of being chosen as a leader, rather than striving for the title.   Impactful Moments: 00:00 – Introduction 02:31 – Journey from AWS to Clarity 04:00 – Cyber Dominance 05:55 – Leading Through M&A 07:00 – Redefining the CISO Role 11:00 – Shared Security Responsibility 15:15 – Balancing Mission and Family 20:00 – AI in Security 28:30 – Leadership in Incident Response 32:00 – Woodworking and Perfectionism 35:00 – Leaders Are Chosen Links: Connect with our guest, Nathan Case: https://www.linkedin.com/in/nathancase/ Check out Nathan and Ross Haleliuk's blog on Security Incident Response here: https://ventureinsecurity.net/p/a-different-take-on-security-incident Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

How can AI shape the future of cybersecurity defense? In this episode, we dive into SOC operations, AI integration, and the latest in threat detection with John Hubbard, Cyber Defense Curriculum Lead at SANS. John discusses the expansive landscape of cybersecurity defense, while sharing insights on AI's role in threat detection and the cutting-edge tools that are pushing the boundaries of cybersecurity. From automation to detecting anomalies in network traffic, this episode will bring you up to speed on the latest trends and challenges facing cyber defense teams. Impactful Moments: 00:00 – Introduction 01:00 – Meet John Hubbard: Cyber Defense Curriculum Lead at SANS 02:30 – Overview of the SANS Cyber Defense Curriculum 03:30 – The Role of AI in Cybersecurity 05:30 – How AI is Shaping Threat Detection in SOCs 09:00 – Automation and AI: Practical Use Cases 15:00 – AI in Network Traffic Analysis 19:00 – The Future of SOC Operations with AI   Links: Connect with our guest, John Hubbard: https://www.linkedin.com/in/johnlhubbard/ Check out the SANS Cybersecurity Courses & Certifications: https://www.sans.org/cyber-security-courses/   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

Have you ever lost something important, only to find out someone moved it without telling you? The same thing happens with our personal and business data. But what if you could see what the adversary sees?  In this episode, Jason Haddix, Field CISO at Flare, shares his experiences in red teaming, accessing dark web credentials, and protecting against malicious actors. Whether you're curious about data exposure or how threat actors operate, this conversation offers insights into the constant changes in cybersecurity.   Impactful Moments: 00:00 - Introduction 01:11 - The Basics of the Dark Web and How Criminals Operate 07:16 - Flare's Role in Cybersecurity 11:14 - Common Security Mistakes 20:04 - Pen Testing with Flare 21:33 - Exploiting Exposed Credentials 22:19 - Reconnaissance Tools and Techniques 24:38 - Email Security Concerns 28:43 - The Power of Stealer Logs 38:21 - Dark Web Tactics and AI 39:33 - Advice for Cybersecurity Leaders 42:04 - Exploring Flare's Platform for Threat Intelligence 44:26 - Conclusion and Final Thoughts Links: Connect with our guest, Jason Haddix: https://www.linkedin.com/in/jhaddix/ Check out Flare here: https://flare.io Check out Arcanum here: https://www.arcanum-sec.com/   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

In this episode, Ron Eddings and Jen Langdon speak with Senthil Ramakrishnan, Assistant Vice President of Cybersecurity Product at AT&T Business. Senthil shares information about how a new product, AT&T Dynamic Defense™, helps protect customers by providing threat detection and mitigation at the network edge. They'll discuss how it can address evolving cybersecurity threats, including real-world examples like the Log4j vulnerability, and how its simplicity allows for a zero-touch experience.   Impactful Moments: 00:00 - Welcome 01:01 - Introducing guest, Senthil Ramakrishnan 04:01 - Security at the Network Edge 05:57 - Fitting in With Businesses 08:00 - “Can You Just Block It For Us?” 10:05 - Stopping Log4j 11:18 - Default Enabled Policy 15:57 - How Involved is the Customer? 16:40 - Simplifying Security for Customers   Links: Connect with our guest Senthil Ramakrishnan: https://www.linkedin.com/in/senthil-ramakrishnan-66406b30/ Check out AT&T Dynamic Defense™: https://www.business.att.com/products/att-dynamic-defense.html Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Check out our upcoming events: hackervalley.com/livestreams

Technical skills open doors, but are soft skills sealing the deal? In this episode, Evgeniy Kharam reveals how communication and connection lead to success in technical sales.    From vulnerability to voice control, Evgeniy shares how to connect with clients and sell more effectively in tech.   Evgeniy Kharam has authored “Architecting Success: The Art of Soft Skills and Technical Sales”, to teach the art of soft skills, and the importance of building connections through vulnerability.   Impactful Moments: 00:00 - Introduction 01:08 - Meet Evgeniy Kharam  02:21 - Ski & Snowboard Cybersecurity Conference 06:22 - Impact of Events and Community Building 10:19 - ‘Architecting Success' 10:36 - Sales Engineers' Evolving Role 25:58 - POCs and Soft Skills 28:01 - Your Voice: A Key Soft Skill 31:28 - Connect with Evgeniy   Links: Connect with our guest, Evgeniy Kharam: https://www.linkedin.com/in/ekharam/ Check out Evgeniy's Book, “Architecting Success: The Art of Soft Skills in Technical Sales: Connect to Sell More“ here: https://a.co/d/0xJSyew Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/  

At Black Hat 2024, we sat down with Kayla Williams, Chief Information Security Officer at Devo, to discuss her career journey, the role of AI in cybersecurity, and the pervasive issue of burnout among SOC analysts. Through her research with Wakefield Research, Kayla and her team discovered that 83% of IT professionals are burnt out due to stress, lack of sleep, and anxiety. IT and Security burnout leads to breaches. For the past 4 years, Devo has been hosting SOC Analyst Appreciation Day, a virtual event where they shower SOC analysts with the love, appreciation and recognition that they deserve.   Impactful Moments: 00:00 - Introduction 01:25 - Kayla Williams, Chief Information Security Officer at Devo 01:38 - How Kayla Became a CISO 03:06 - Challenges and Rewards 04:23 - Burnout in Cybersecurity 04:31 - 83% of IT professionals are Burnt Out 09:38 - How AI Fits into the SOC 09:59 - Key Use Cases for AI in Cybersecurity 15:07 - Insider Threat and Employees Stealing Company Data 18:14 - Non-Traditional Paths into Cybersecurity 21:00 - Future of Cybersecurity and AI 22:31 - Advice for Aspiring CISOs   Links: Connect with our guest, Kayla Williams: https://www.linkedin.com/in/kaylamwilliams1/ Check out Devo: https://www.devo.com/ Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

In this episode, Ron sits down at Black Hat with guest Seemant Sehgal, Founder & CEO of BreachLock, to learn more about how offensive security, such as red teaming and pen testing, fits into the cyber ecosystem. Seemant highlights how his background as a practitioner has helped him better understand the pain points that customers feel and assist them in making the most of their budget. Impactful Moments: 00:00 - Welcome 00:50 - Introducing Guest, Seemant Sehgal 02:47 - Penetration Testing vs Red Teaming 05:22 - What A Hacker Wants 06:17 - From our Sponsor, BreachLock 07:35 - There's Always A ‘Low Hanging Fruit' 08:49 - Trusted Partners 10:49 - Closing Doors On Hackers 13:08 - Advice to Entrepreneurs: Knowing Your ‘Why'   Links: Connect with our guest, Seemant Sehgal: https://www.linkedin.com/in/s-sehgal/ Check out BreachLock: https://www.breachlock.com/   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

In this episode, Ron and Jen welcome you to Vegas and discuss a little background on Black Hat and DEF CON and how to make the most of your time professionally. Impactful Moments: 00:00 - Welcome 00:56 - Hello From Vegas! 01:41 - Conference Anxiety 03:43 - Origins of Black Hat 06:17 - Which Conference? 08:18 - Conference Strategy 11:47+ - You Can Only Pick One…   Links: Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

A conversation with Sam Eckholm '18 about his unique path and work to inspire the next generation of military leaders through social media and content creation.----more---- SUMMARY In this edition of Long Blue Leadership, host Lt. Col. (Ret.) Naviere Walkewicz '99, is talking with Sam about his journey from the three times he landed on the “footprints” on in-processing day through the challenges he faced as he learned to lead his peers, side-stepping career advice that might have left him in obscurity, his relentless perseverance pursuing his dreams, graduation in 2018, the history he's making now and Sam's continuing support of the Air Force Academy.     SOME OF OUR FAVORITE QUOTES "Putting yourself in other people's shoes is big." "If you have an end goal in mind, it's not going to be easy to get there. If it was easy, everyone would be doing it." "What you see as a finished polished video, the behind the scenes is crazy." "Don't lose sight of that end goal." "Dig deep down and realize what you want. And just relentlessly go after that."   SHARE THIS EPISODE FACEBOOK  |  TWITTER  |   LINKEDIN    CHAPTERS 00:00 - Putting Yourself in Other People's Shoes 21:13 - The Terrazzo Gap: Challenges and Perceptions 23:49 - Finding Passion in Clubs and Sports 27:40 - From Photography to Public Affairs 30:05 - Inspired by the F-22 Demo Team 31:00 - Pursuing a Career in Public Affairs 32:24 - Learning and Growing as a Young Lieutenant 33:22 - Challenges and Rewards of Public Affairs 34:22 - Maintaining Motivation and Finding Balance 35:44 - Leading Others and Finding Personal Outlets 38:41 - Transitioning to Entrepreneurship 41:49 - Impactful Moments and Inspiring Others 46:49 - Overcoming Challenges and Pursuing Dreams 53:31 - Supporting the Academy and Creating Impactful Content 56:19 - Final Thoughts and Message to Listeners   TAKEAWAYS  - Putting yourself in other people's shoes is important for effective leadership  - The Terrazzo Gap between intercollegiate athletes and non-athletes at the Academy is a unique challenge  - Being involved in clubs and sports at the Academy provides valuable experiences and friendships  - Passion for photography and social media can lead to a career in public affairs.  - Don't lose sight of your end goal and relentlessly pursue it.  - Advocate for yourself and trust in your own decisions.  - Creating meaningful impact requires hard work and dedication.  - Inspire others by sharing your journey and experiences.  - The Academy Blueprint program helps level the playing field for aspiring cadets.  - Expand your knowledge and learn from various sources of inspiration.  - Don't be discouraged by challenges and setbacks; they can lead to growth and success.   ABOUT SAM Deep down, Sam Eckholm always knew the Air Force Academy was where he belonged. As the son of an Air Force pilot and Academy graduate, he was brought up on the blue and silver. After graduating high school in Dallas, Texas, he followed in his dad's footsteps, attending the U.S. Air Force Academy as a member of the class of 2018. Following graduation, Sam was selected as a member of the F-22 Raptor Demonstration team, where he traveled the world as a Public Affairs Officer, documenting the 5th generation stealth fighter jet at air shows across the globe. After separating from active duty in 2022, Sam's passion for military service has not changed, but his ability to share that passion with an even larger audience has. His videos have accumulated over 100 million views online, with over 1 million followers across his social media platforms. Attending the Air Force Academy is what started it all, and Sam's goal is to help others achieve their dreams of throwing their hat in the air and graduating from the Academy. The Air Force Academy Blueprint is the culmination of almost two years of pouring his heart and soul into a singular project, and he can't wait to bring it to you. - Image and copy courtesy of Sam Eckholm CONNECT WITH SAM LINKEDIN  |  INSTAGRAM  |  FACEBOOK  |  TWITTER   LINKS WE MENTIONED ACADEMY BLUEPRINT SAM'S YOUTUBE CHANNEL     ABOUT LONG BLUE LEADERSHIP Long Blue Leadership drops every two weeks on Tuesdays and is available on Apple Podcasts, TuneIn + Alexa, Spotify and all your favorite podcast platforms. Search @AirForceGrads on your favorite social channels for Long Blue Leadership news and updates!          SAM'S YOUTUBE CHANNEL     TRANSCRIPT OUR SPEAKERS:   Guest:  Sam Eckholm '18  |  Host:  t. Col. (Ret.) Naviere Walkewicz '99   Sam Eckholm Putting yourself in other people's shoes is big. It's kind of hard to remember that because you're getting information from your leader, right, your boss, they're telling you one thing, it's hard for them to see kind of two layers down how that's going to impact everyone else. So, I mean, I would always just try to put myself in other people's shoes. Okay, if I do this, what's that gonna… how's that going to make this person feel?   Naviere Walkewicz My guest today is Sam Eckholm, USAFA class of 2018 and Air Force captain turned full-time entrepreneur and storyteller, the third in his family's Long Blue Line. Sam is the son of a 1989 graduate and the nephew of a 1993 graduate. All three hail from Cadet Squadron 28, the Blackbirds. We'll talk with Sam about his Dallas roots to the day he stood on the footprints at the Academy. We'll ask him about how he made his way from the wing to the F-22 Raptor demonstration team, then public affairs, out of the Air Force in '23, and now an entrepreneur, content creator and social media influencer. Sam's father and uncle were his main sources of inspiration for becoming a member of the profession of arms. And he has stayed close to the Air Force and the Academy ever since. He leads hopefuls to reach for their dreams and shares his passion for all things Air Force with the world. As we move through the conversation, we'll talk about lessons he's learned in being a leader, and what advice he would give to those aspiring to become leaders and leaders who want to be better. Sam, I'm really looking forward to this conversation. Welcome to Long Blue Leadership and thank you for being here today.   Sam Eckholm Naviere, it's always great to see you. It's always great to be back at the best school in the world.   Naviere Walkewicz Yes, it is. And I mean, I think what's so great about your story, Sam, and what's so unique for our listeners is they feel like they know you because you have such an incredible presence. But today, they're really going to get a chance to understand how you got here. And I think that's what's so fascinating for people.   Sam Eckholm Yeah, that means a lot. It's always fun to sit down and kind of talk a little bit more in depth. You know, with the videos I do, I'm trying to focus on highlights and showing some action and keeping the viewer's attention. But this is just kind of laid back.    Naviere Walkewicz  Let's talk and relive some fun, exciting , you know, stories from the Academy and beyond. Yes, this is about you now. So, you get to be the spotlight and I'm really excited to take everyone on this journey. So, let's roll it back a little bit. We'll start with a journey of Sam as a little boy, you know.  I know you shared you kind of grew up in Dallas after third grade. We had a little bit of a chat, but you did some bouncing around before that. Let's hear about your childhood.   Sam Eckholm Yeah, so my dad, an '89 grad, like you said went off to pilot training ended up flying KC-135s. So I was actually born at McConnell Air Force Base, right, and so Wichita, Kansas. Fun fact: little full-circle moment for me, I'm gonna' be headed out there in two weeks to do a KC-46 video with the unit there and first time I'll have been back since I was born. So that'll be really fun to see. But yeah, growing up I mean, I don't consider myself an Air Force brat because my dad did separate when I was young, but we bounced around every two years but Dyess McConnell, it was fun. Definitely have some early memories of him and his flight suit walking out on the flight line. And that probably sparked the initial interest in wanting to serve. I think I shoved that to a side for a little bit until I was a bit more mature and could realize what that actually meant. Kind of around the second or third grade, he got out, transitioned to the airline world settled on American Airlines, and moved to Dallas, Texas. And that's really where I call my home. That's where I grew up. And as you know, Dallas is a super not just for Academy athletes and future cadets. It's just seems like a hot hub, right, for a lot of people move there. So, I had a great experience. When it came time to applying to the Academy I knew I was going to have to have my ducks in a line because it's competitive. There's a lot of people trying to get in. But looking back I mean, I've been all over the world now at this point, but Texas always feels like home.   Naviere Walkewicz I love that you have your roots. So talk about what you were like as a kid. Were you really active in sports? Where are you — you kind of have the social media side, so, are you really interested in some of the dramatic arts? Like, tell me about what that looked like?   Sam Eckholm Yes, sports were always a big part of my family. My dad was actually a basketball player here at the Air Force Academy. My uncle played on the football team as well. So, they were huge athletes. I was always, growing up, I was playing tennis, basketball, golf with my dad, my brothers. I have two other brothers as well. We're all super competitive. Probably, I think what also helped me just realize the Academy was a great school because you know, what other college do you go into where everyone's so competitive and athletic, and sports are built into the curriculum? So yeah, I mean, I would say that was an important part of growing up. My dad especially instilled a lot of values he learned at the Academy in serving. And it's just so cool looking back now, because I didn't realize at the time what those were, and then you go through four years here, you go through five years active duty, and you're like, “OK,” that's why he was the way that he was. When I was actually here at the Academy, I had this mental checklist of stories, he told me, and I will try to like check them off as I also accomplished them. So, you know, his basic training experience, right? Him jumping off the 10-meter board and water survival; him going through survival training and getting some of that experience and jumping out of an airplane. It's really fun for me to experience those as well because those were the stories I had grown up with back home in Texas.   Naviere Walkewicz Wow. So, a house of three boys. Where were you in the lineup?   Sam Eckholm I was a middle child.   Naviere Walkewicz And so did your other brothers want to go to the Academy as well or that wasn't...   Sam Eckholm So my older brother Ben, he originally was interested. In fact, you know, he's only a year and a half older. So, we were only one grade apart. And I remember he went to one of those service academy, congressional just learn more about it, right. And he went with a couple of his buddies, and I think they turned him off from it, because they came back and said, “Oh, I ain't doing that. We're going to Texas A&M. We're gonna' have fun.” But I remember he came back and had this pamphlet he got from it. And I stole it from his bedroom. And then I started looking at it. And I was like, “OK, if he's not going to do that, I think this is something I want to do.” And we can talk more about that, obviously, but my brother did end up going a different route. He went to Texas A&M, not in the core there, just kind of a normal student. Little brother, he's like seven years younger than me. He was always interested in the academies, but you know, as he grew up, I think he navigated a little bit more towards another route as well. So, to answer your question, I was the only one who ended up going into an academy and serving, but they're still incredibly close to me. And I actually have this hilarious photo of my older brother. He came to visit during Parents Weekend. I was like a junior. And during Parents Weekend here at the Academy, my family would actually like stay at the Academy because all the other kids and their parents would go to Boulder, go to Garden of the Gods or the Broadmoor, whatever. And so, the Academy was completely empty. And so, it was kind of like this country club for my family. So, like, we would go down... And then you got like the golf course to yourself. You got these beautiful greens…   Naviere Walkewicz I could see you've got your stretch view…   Sam Eckholm Right, exactly. So, we would go down to like the athletic facilities and play tennis and just hang out and have fun. Anyway, there's this funny photo of my older brother. I gave him my PT uniform, the ringer tee and the shorts. And he like blended in as a cadet for the weekend. And it was really funny one day because retreat played and he was saluting. I'm like, “Well, they're gonna' think you're a cadet.” So, everyone's super close to me and the Academy, and they loved coming to visit. And I think in an alternate world, they would have all tried to come here too. But yeah, very close with the family.   Naviere Walkewicz That is outstanding. We love, hearing about the dynamics of kind of what your support network was like, what those influences were like in your life. You mentioned something about your dad sharing stories. What were those initial nuggets? I know you talked about the experiences they had, but what was he instilling with you and your brothers at that time when you were in those impressionable years?   Sam Eckholm Well, my dad is just one of the most like regimented individuals I know. He's very, very focused, you know. And now looking back, I think I just attribute so much from the Academy, and especially back in the '80s, you know, the way things were run and like how he did it, but you don't know that when you're a kid, right? Like, I heard the stories of the Academy. And I don't know, I think when I was young, I didn't think they were cool. And then as you get a little older, they are kind of cool, but you don't want to tell him they're cool, kind of like shove that in the back of your head. And then now I'm like, “Wow, that was really, really cool.” So yeah, I remember there was this photo we had in our house. I don't know if it was above our piano are just on some dresser and it was him in pilot training and his flight suit standing next to T-38. And I thought that was the coolest thing growing up. I mean, he looked like Tom Cruise from Top Gun. And so I literally to go to my room, I would walk past that every single day. And that photo is just like, I don't know, it's cemented in my mind of, “Wow, that was so cool.” And, you know, at the time, I did think “Hey, I'm going to be a pilot. I'm going to do this,” and learned obviously down the road there's so many opportunities to serve in the Air Force. But yeah, I mean, it was just such a cool thing to be able to say, “My dad went to the Academy. My dad's a pilot,” you know? Other people's parents, whatever they did, you know, still interesting. But to be able to say that was always so cool. I just wanted to be able to experience that, wanted to be able to do something different from my friends in high school, being able to have my dad actually, which I know a lot of applicants don't have someone who served in the Army. I'm trying to change that with the work I do to make everyone feel like they understand what they're getting into. But that was huge for me. And it was fun. I still remember I would text him through every milestone we had at the Academy, whether it was Recognition or Ring Dance or commitment. And he would kind of share where he was back then or a photo he had. And yeah, it was cool.   Naviere Walkewicz That's really beautiful. And, and it makes me think about how we capture now, and I think this might have been, this was happening during your class as well, but we had WebGuy, the WebGuy team actually capturing moments. And so, it's probably neat that he actually sees some of those while you're texting him. And those you know, those listening, the texting ability is not something we had back in the day when I was there. We just had the red phone booth to try to get your like five minutes to call.   Sam Eckholm I can't imagine that.   Naviere Walkewicz Yeah, it's wonderful. I think we preserve so much of the experience for our cadets.   Sam Eckholm Yeah, there's still a bit now where the family almost gets to feel a little bit of that assurance with us. Why are they still writing like letters home?  Pen to paper. Yeah, and you know, stamp. And yeah, WebGuy, I think was my mom's like, saving grace during basic as many moms out there. Yeah, shout out, Mom. I know you liked WebGuy. I always tried to smile when I saw a camera. So, she knew I was I could see how I was doing even though I sometimes was not that I was like, yeah.   Naviere Walkewicz So let's talk about life at the Academy. So, you were direct entry. Were you an intercollegiate recruit or just kind of in and started?   Sam Eckholm No, yeah, I was direct entry. I was very, very fortunate to get the principal nomination from my congressman who did that method out of Dallas. It was an incredibly competitive area. I mean, there were like 60 kids just from my area trying to get in and oh man, I was so stressed going in because I knew how bad I wanted it. I knew I looked great on paper. But the problem was 60 other kids also look really good on paper. So, the interviewer really helped me out there. I was able to talk about family experiences got the principal nomination, so I knew I was going to have my shot. So yeah, direct entry got here. And it's kind of funny because having a dad and uncle who went here, I thought I knew everything right? I had probably watched every single video and read every article, looked at everything on the Academy, I was obsessed. The second I got here, day one or Day Zero as they call it, like the bus ride here.   Naviere Walkewicz Tell me about your experience on the bus.   Sam Eckholm Oh, man, this is a lot different. Well, the bus is, I mean, I knew what was coming. I'd seen every single video, but it hits you different when you're there and they're screaming in your face. The footprints was really rough for me. I've told this story before, because then — I don't know what they do now — but they broke it up by your basic flights and your squadron. So, Cobras is what I was in. And so, all my future flight members were with me and we're on the footprints. And an upperclassman is — [there's a] crazy photo; I can send it to you guys — but just someone screaming at me, right? And I don't know what happened. But I think they lost track of me. So [I'm on the] footprints when the rest of my squadron was sent up the ramp to begin their in-processing, I got sent to the back of the footprints line to kind of do it again.   Naviere Walkewicz Really?   Sam Eckholm Yeah. And so, they did that for a few cadets. So, I got sent to do it again. And the crazy part is I went through that, I got sent a third time. But, and this is like the whole footprint spiel again. The whole “Get on attention.” So, I had like triple the footprints experience and then for the rest of the day because my squadron had already in process, I was so far behind. It was now like, “Are you lost, basic!” Like, I was that guy the whole time in the morning. So, it's just when I finally got there, at the end of the day, like to my squadron, I was already known and had the reputation, like the lost basic. You know it was for next six weeks, which turned into the next year, I was trying to get rid of that reputation that I was the lost basic, but hopefully now I've gotten rid of that.   Naviere Walkewicz All right. We'll leave that one alone. That's a fantastic story. Yeah. Wow. All right. So, let's talk about your life at the Academy. I know where you graduate from Squadron 28, legacy squadron, right? Let's talk about some of your experiences, both from the cadet perspective — athletics, academics, wherever you'd like to take us — but also let's weave in a little bit of some lessons you've learned about yourself during that time in leadership.   Sam Eckholm Yeah, I started out in CES-14 Baby Cobra. I don't know, I think what they're now doing like one and then three years. One and three. Yeah. I always knew that's what I wanted to do. Because like, literally, even when I was growing up, my dad had his A-jacket, and I saw the Blackbirds patch. And that was really cool. But yeah, I mean, my first two years were definitely different from my last two years, I always tell people, the first two years, I was discovering who I was both as a person but as a cadet, right? Like, you come in thinking you're going to do something and have a path and major in this and do this when you graduate. But it was so much information coming at me of here's what you can do, here are all the opportunities. And that's one thing, I'm really proud of myself for that — I didn't feel like I had to follow a certain path. You know, when I came in, I thought I was gonna' fly, I was gonna' be an engineer, I'm gonna' do this. And that's amazing for all the cadets who want to do that and are excited about it. But I knew I was excited about other stuff, too. You know, you mentioned kind of social media photography, that sort of stuff. I had that kind of in the back of my head, I just had to figure out a way how to make that work in the Air Force, right? Because I had no idea when I came in that was something you could kind of do. So the first two years were a lot of discovery, right? I did not, and this was kind of strategically, do any clubs or anything the first two years. I kind of regret that looking back, but I thought I just needed to be in the squadron with my flight. Versus now, I always encourage people at the Academy take advantage of the clubs, take advantage of the extracurricular stuff, because, I mean, you've formed so many friendships there.   Naviere Walkewicz I don't know if you agree, because you did a lot, right? And I definitely agree, I was not a recruited athlete. And so, I think I explored a lot of different lanes. But you know, one of the things that when you were talking, I was thinking about this, because when people see you and hear you now, you just have so much confidence. Did you always have that? Or is there a time when maybe that was not the case as a cadet?   Sam Eckholm Yeah, in high school, you know how it goes, right, you're at the top of the top in high school, especially someone going into the Academy. To go to the Academy., most students are presidents of their classes, or whatever. And so, you go from the top, and then you're dropped very quickly and humbled when you get to the Academy. So, I think I definitely lost a little bit of that. But then I built it back up. And I think that's kind of the goal of the Academy, right? They're trying to build back up leaders; you start as a follower. So, by the time I left, we can get to that, I was a squadron commander of CES-28. And that is, to this day, one of the most rewarding experiences. I learned the most about myself and talk about confidence. Getting up there every morning, talking to over 100 of your peers as their quote-unquote, cadet leader. I mean, that right there to this day, I'm like, if I can do that, and be able to tell other students my age, what they have to be doing, I can do anything.   Naviere Walkewicz Peer leadership is definitely a challenging type of leadership. What did you learn about yourself in that? Can you share a story where you're like, well, am I really cut out for this?   Sam Eckholm Well, it's hard because you have all different types of cadets, all different types of classes. Everyone has their thing that interests them. And let's be real, I mean, you're up here, right? You're not in the real Air Force, yet. You've been appointed this position. And so, some cadets are like, OK, come on. I mean, literally, two weeks ago, he was just, you know, Sam, and now he's like, oh, cadet first class at home squadron commander, cadet lieutenant colonel. So, with the younger classes, it's easier, because the rank structure, they kind of understand, but to your senior class, it's your peers. So, my mentality for that is that I was just going to try to be someone that everyone could relate to, that had everyone's best interest in mind. So, I would take so long for any decision or working with my AOC, just trying to advocate for what everyone wanted. I didn't see myself as higher, better, above anyone. It was just, I'm going to be the spokesperson for everyone. And I'm gonna' work as hard as I can to make sure everyone's happy. And I think there's a lot of lessons you can take from that approach. Of course, not every leadership position, you have the ability to do that. But at the Academy, I don't know, I think that was just a really cool opportunity to kind of explore and find out how that works. And I learned a lot from that. And because I've had opportunities to lead in my Air Force career and beyond, I still pull from those experiences. I'm like, “Well, this would maybe work here.” But yeah, I don't know. Did you have any opportunities to do the leadership stuff, the higher level here? It's so unique, there's nothing else like that.   Naviere Walkewicz No, it really is unique. And I think one of the things that, when our listeners are always looking for are those little nuggets. So you learn so much, you know. What is one takeaway from a pure leadership perspective that you could say, “I've leaned back into multiple times?” What would that be? Putting yourself in other people's shoes is big.   Sam Eckholm It's kind of hard to remember that because you're getting information in from your leader, usually from your leader, right, your boss, they're telling you one thing, it's hard for them to see two layers down how that's going to impact everyone else. So I would always just try to put myself in other people's shoes. “OK, if I do this,  how's that going to make this person feel?” But the other thing is you can never make everyone happy. And I had to come to grips with that. And that's hard for me because I'm the type of person — it like messes me up if I know someone's mad at me or upset or doesn't think I'm doing the right thing. But you learn real quickly, you grow up really quickly and realize that if 90% is good, I mean, that might even be because that might be the best 99 whatever number you want. 15 a year and I'm like, well, this is working. You can't make everyone happy. And I still struggle with that, because you want everyone to be happy, especially with what I'm doing now on social media, when there's millions of people watching what I'm doing, and you look at comments, and you're kinda' like, “Man, I tried so hard on this, and I could have done it differently.” But then if you change it for one person, and someone else isn't gonna' be happy… so thick skin, that's the biggest thing I had to realize I wouldn't be where I am today if I let that bother me. And I remind myself that that's better to be where I am today and have thick skin then be hiding in the corner because I was scared. I couldn't make everyone happy.   Naviere Walkewicz So that is a great lesson. Thank you for sharing that. So, the Academy was great. You had some wonderful leadership experiences. Can you share maybe one of your favorite things about the Academy while you were a cadet?   Sam Eckholm Yeah, well, you asked about clubs. Oh, and I mentioned I didn't do anything really the first two years, which is true. That completely changed. When I switched squadrons, I got super involved, still within the squadron, but also within the Academy. I was on the mock trial team. That was so fun. Gave me an opportunity to travel on the weekends. I ended up being a legal studies major because of that and really enjoyed just everything that came from that. You know, I love talking. I don't know if you knew that I love speaking and talking with other people, communicating. And in mock trial and legal studies, our exams were literally us standing at a podium delivering a fake appellate speech or like you're talking to a judge and that was really cool. And then being able to compete and travel by talking and being a lawyer was fun. And then I also had the opportunity to be on the women's basketball practice team, the scout team. So I was a basketball player in high school, not at the level they play at the Academy. But I was like, “Well, how can I continue doing this?” And so someone, one of my classmates, is like, well, the women's team they look for former high school players to come into rugby, the scout team, run their upcoming opponents' defensive and offensive plays against them. And I tried out for that and made it and that was such a blast. I never knew we do that. And I had a schedule. I was able to go down there — we got the merch, the swag bag. It was fun. So, I tell everyone I was on the women's basketball team. Some kind of laugh, but it was the most amazing opportunity I had. And there's so many things like that at the Academy. By the time I was a firstie — people ask if I had any experience with photography, video, social media while here. One answer I say is “I started the CS 28 Blackbirds Instagram account,” which is still running strong, right? But then I actually worked with my then-physics instructor to start a photography class for the Academy. So as part of the Fine Arts Department, is the first time it was ran. And it was an elective I was able to sign up for when I was a first-year. And yeah, I mean, we literally had like 30 cadets take this course and raised enough money that we were able to get everyone a camera. Our professor, Col. Maddox at the time, she's still in, but she was amazing. She taught us and instructed us because she had her own business doing wedding photography and stuff like that. And that was so cool. I remember going to class, it felt like I was at a normal school. I was taking a photography class. And so that was when I was graduating going into public affairs, as my career, realized that I'm going to keep this up. And it was just cool to be able to do something like that, that you don't think the Academy has. We've got some cool classes that you might not expect.   Naviere Walkewicz No, that's wonderful. And I think our listeners are really excited to hear that too. And before we go on to your career in the Air Force and that transition, I wanted to go back to a little bit about the intercollegiate experience because I think you have a really unique perspective, right? You are not a recruited athlete, but you experienced really diving into the Academy from that aspect. And then you got to have the schedule and understand the rigors of what our intercollegiate athletes experience and you will hear this term: “Teezo Gap.” What's your perspective on that? You know, for people that are just listening, I think that's a fascinating topic that we haven't really explored.   Sam Eckholm Yeah, was a cadet for the first two years not being an intercollegiate athlete, the Teezo Gap, as you mentioned, it's a completely different perspective. And I'll be honest, sometimes you buy into it, you're like, I mean, these athletes are having an easier — they get to go do this and travel and wear civilian clothes as freshmen with their team, you know, miss all the mandatory squadron events and the training sessions and so I'll be honest, you do have some of that perception. Now flashing forward, that completely changed when I got a taste of it. And this was a small taste of it. I mean, I was a scout team player. And it wasn't every day, I had to go down half the week because we had two different teams that did it. But even then, I can't imagine what they have to go through. Because you go down there, your schedule is modified to where you don't have afternoon classes. So, after lunch, you're kind of going down there. And then it is practice meetings, dinner, sometimes meetings again, and then homework, and then rinse and repeat. And at the same time, sure, maybe they're missing some squadron stuff, but you know what, they're not missing anything academically, that's the same. So I have so much appreciation for all of the intercollegiate athletes at the Academy and experiencing that gave me more of an appreciation. And I just, again, it's something you can't fully appreciate until you have done it yourself. But for those students that can be so successful on the field and then still graduate from this. I mean, I know I couldn't do it. I couldn't do it. So, to answer your question, it is something that I think people who aren't aware, or who are listening and you know, might have that perception that it exists. I think we need to work to change that a little bit. Because these people are incredible.   Naviere Walkewicz And again, it's just I mean, you can probably share more. So, you went through that. Like, it's fascinating. I really appreciate you sharing that. Yeah. I think that's a wonderful thing for people to hear. You know, some of the perceptions versus realities. So, let's talk about when you were in the military. So, you graduated the Academy, what AFSC did you get? Yeah, so public affairs?   Sam Eckholm Yes. 35P1. When I was a firstie, I kind of knew I was going to not do the pilot thing. Multiple reasons. People asked me why. Couple: I wasn't even fully medically qualified at the time. I had some color vision stuff. Probably could have gotten a waiver for that eventually. But you know, there was a long process. So that's where I first started to think, “Hey, maybe there's something else I can do, too. I just loved being on the ground talking to people, there was more I wanted to do than just fly. And so, I was trying to find a career field that allowed me to still be around aircraft, still be bebop and buzzing around and doing my thing but also having an impact. So, after my sophomore year, when we went on ops Air Force, I went to Travis Air Force Base and part of that trip, I got to shadow the public affairs career field. And while I was there, I still remember the feeling of like walking through the doors at the PA building, which was right by the wing staff,. They had like a full suite of Apple MacBook computers, airmen on Lightroom and Photoshop and editing videos. The San Francisco 49ers were in town to do a base visit and PA was out there escorting them. I got to interview the commander who was about to PCS and write a story on him. This was all in the span of like three days. And I was like, “What other career field is there where you can do all of this?” It's like kind of a jack-of-all-trades job. And so that visit, I was like, “Wow, this is really, really cool. I want to do this!” Now the next part was like, “Well, how do I do this?” So, I came to find out there was only five slots. Since I've graduated, I've heard some years they have had no slots, some years a couple slots. So, I don't really know how it works anymore. But I would go up to Harmon Hall, literally every day the first semester of my first year, second of my two-degree year, and I would just talk with, then at the time Lt. Col. Allen Herritage, who is the PA director. Now it'd be like, “Sir, how can I learn more about this job?” I was like, “How can you help me? How can you help me get this?” It's all about connections. And regardless of whether or not that actually did help, I know two things are true. I went up there every day and I talked. And then I also got public affairs. So, I just, I worked really hard, though. I mean, I worked so hard in school, and I had a good class ranking. And that definitely helped me and just networking as much as I could to let a FPC know that this is something that I want. So yeah, I dropped public affairs. I was so excited. I remember our squadron put on this awesome AFSC drop release with Nerf guns and blindfold maze stuff. And when I saw that, I was like, “This is gonna' be fun five years, or longer.” Yeah, I didn't know looking back. I mean, you know, we can get into that too. But it's a career field that is fun for life and I'm so glad I got it.   Naviere Walkewicz Wonderful. So let's talk about that. And let's talk about that career field and some of your experiences both from the experience perspective, but maybe where there was some leadership lessons you took as a public affairs officer.   Sam Eckholm Yeah, well, I was kind of thrust right into it. So, I got stationed at Langley Air Force Base. I was, I think the only one from my class, maybe one other who even got sent there. So, it's not like pilot training or a lot. You know, if you got your buddies, it's kind of like a little reunion and you run it back for the next couple years. I was off on my own, so to learn quickly what life was like, to be just Sam as an officer, as a lieutenant, it's like the first week when I was out there we were doing unit PT with my PA shop, running around the base track, which those who have been to Langley, it's a beautiful ride on the coast on the running ground. It's amazing running the flightline. And out of nowhere an F-22 took off just full-burner. But it wasn't a normal takeoff. It started doing maneuvers and rolls and just putting on this spectacle of a show. I mean, my ears were like, “Oh my gosh,” and I turned to my boss at the time. I was like, “What is going on right now?” She's like, “Oh, Sam, that's the F-22 demo team. They travel the air shows around the world just like the Thunderbirds, and they put on shows and help recruit and they actually take one PA person from our office to travel with them each year.” It was at that second I knew that's what I want to do. That right there, is what I want to do. And flash forward a few months, the opening came up. I was completely inexperienced at the time, but I pitched myself and sold myself and the commander at the time, Lt. Col. “Loco” Lopez, who's now out in Hawaii, is the squadron commander for the F-22 unit. And he's been a big inspiration to me. I interviewed with him and I was showing him a YouTube channel. “Look, I can edit, see, like, I can take photos, look at my Instagram.” And he hired me in for the next two years. And every year I was like, “What is real life?” I mean, we were at shows all over the world. I went to Dubai, Singapore, Chile, Hawaii, I mean, Alaska, pretty much every base here in the U.S. got to meet my classmates who were stationed there, got to run all the social media, do all the videos for the team, the coolest jet in the world. It's the F-22 — blew up their social media, just made it my goal to do what I called “no life.” Literally, for two years it's all I did was live, breathe F-22 demo team, and just really wanted to give it my all. And that was so fun. Now to go back to the leadership side of things: Imagine being a butter bar, a second lieutenant now thrust on a team, which has national-media-level attention. I remember I was at a show in Chicago andI just got called in to do an interview because our pilot wasn't available. And I'm literally in front of thousands and thousands of people having to just talk about the Air Force mission and these high-level questions that I was like,”Oh my gosh,” so back to your question of being confident. Like, that's probably where it came from. I just had to learn and had to fake it ‘till I made it. But what a fun experience for a young lieutenant and just something I'll never forget.   Naviere Walkewicz Wow. Well, I think something I took from what you said as well as you identify very quickly, when there's something that you really want to do and you make a path to get there. And I think in your relentless pursuit, in a way that is really convincing. And I think that's a lesson right? You have to put in the work, you obviously can't just only be talk, you have to be able to show like, you can put some cred behind it. And I think that's a lesson where you're able to share with folks, “Hey, if you're really interested in something, go all in for it.” And to your point, “and then live it.” Yeah, do that. soak it all in. So I think that's really inspirational. Were there any tough times you had as a public affairs officer?   Sam Eckholm Tons. PA, it's not always the good side of things, too, right? We really exist for the most part for the crisis communication, right? When something bad happens, to communicate that as well. And so, it doesn't matter if it's the highs or the lows, you still gotta' get out there and talk to people and make things happen. So, luckily, when I was on the team, you know, we didn't have anything catastrophic, any mishaps like that, but I know people who have right I mean, [I've] had mentors, PA world or former Thunderbird PAs when they've had crashes and there's a lot that goes on there. So, we always have to be prepared for that. And even though I didn't have to necessarily be thrust in that environment, that's still on your mind, you just have to be prepared. Now, the other thing was just tough with being in this lifestyle for two years is that when you're constantly gone, so we are TDY I mean, like, literally 300 days a year. And so, it's hard to continue to have the same motivation every single day when it's just the same show, monotonous, like doing everything day in and day out. And I think that's a lesson anyone can learn in the Air Force or beyond, you know, because a lot of the times it, it is repetitive. So, I would always look for ways to make it not repetitive. And for me if we're going to a different show, as a photographer, videographer making content, I would always try to do something different. I would always try to focus in on a different element of the story. So instead of just focusing on the pilot in the jet every time, I would tell behind-the-scenes stories of our maintainers, of our aircrew flight equipment specialists, of the fans who came and traveled across the country to watch and, doing tours with them and I would arrange a ton of school visits and talk to Civil Air Patrol units in JROTC and really just focus on the community relations and the recruiting side of things. And there's a lot I had to work with and that was really fun for me to mix and match and that was the way I just stayed motivated and still had fun with it. And even to this day, I'm always trying to one-up the last thing I did and branch out and evolve and just make everything interesting. And I think the viewers kind of understand that and appreciate it. And that's always my goal is for no one to ever click on a video of mine or see what I'm doing and be like, “Oh, that's kind of the same thing.” I want it to always be exciting.   Naviere Walkewicz I can absolutely appreciate that. And it seems like that kind of pace is, I mean, how do you maintain that? So maybe my question would be for you, Sam, what is your outlet? Because if you live, breathe as a leader, right, if you you expect a lot from your people, and you always want the best and you want something new, how do you maintain that level of give? And so, what's your outlet?   Sam Eckholm Yeah, well, kind of the first part of what you asked, I also had to realize that just because I'm this way doesn't mean everyone's this way, right? So, if you're a leader, and you are 100% committed and want it to be your entire life, that doesn't mean everyone's going to be that way. And I had to realize that because at times that can be frustrating, if you're leading a team and you're gung-ho about it, but like, OK, maybe they aren't, well, that's OK, you know, you need to, again, put yourself in their shoes and see what motivates them. And I learned that lesson as well, even back to when I was a squadron commander, I'd pitch an idea and I was so excited. And I can tell him that everyone's [not] gonna' be as excited as you, Sam. But yeah, my outlet, I mean, a lot of different stuff at the time, you know, I was just so excited about doing what I was doing. So as weird as it sounds, my outlet was my work. And that's something not everyone understands. But I actually felt depressed if I wasn't continuing to work, because I knew there was a time limit on how long I would have this opportunity. So, I was like, “Well, I'm going to keep working hard now.” And as I've moved on, I have found a healthy balance between work and other things. So, you know, friendships are incredibly important, especially other people in the space with what I'm doing, being able to talk with them and how they are handling stress levels. Because not everyone can relate especially to what I was doing and am doing. So other people in the space, in the industry, we're all dealing with the same things. So that's something I tell people all the time is, “Other people who are in your world — those are some awesome friendships you can have, because they understand what you're going through. Not everyone does.” That's a classic example of when people talk about the Academy, you go home on a winter break, none of your friends understand what you're going through. It's really, really hard, you know? Who does? Your classmates at the Academy. You go through that with them. And so that has been a huge thing for me: other people who have gone through what I have, like, we're in it together. And those are some times when I really feel like I can sit back, relax, and the stress is taken off.   Naviere Walkewicz Now that's really helpful. And I think I did chuckle in my head a little bit when you said, you know, “Actually, my outlet is my work.” But I think when you're doing your thing that you're wired to do and your passion, that makes sense.   Sam Eckholm Yeah, it's both fulfilling and exhausting. I mean, I love to travel to like, I do normal things as well. But in some way, even then I battled the whole, like, well, what can I be doing, especially when you're a full-time, have your own company entrepreneur. That was a huge adjustment for me. Because it's not like you have a salary job where there is some end at some point to kind of go home. It's like, well, you could always be doing more, right? You could always be working. And I've had to struggle with that sometimes, because it's like, I could keep working, keep working. So that's something I've learned and doing better at still to this day. But yeah, it's interesting.   Naviere Walkewicz So, let's talk about that transition. You know, you knew there was a time period on that F-22 demo team, and the PA role. But when did, you know, “I think I'm going to be moving out of this into my own kind of work.”   Sam Eckholm Yeah, so once I finished the F-22 team, I had to move on with my career. They don't let you do something in the Air Force forever, totally understood that. But I wasn't done personally inspiring, making content. I had developed kind of a following along the way of people who were just interested in what I was doing. So, I would kind of take my free time. I always made it my goal — I was like, I'm going to stay focused on the PA job. I never want anyone to be able to look at lieutenant at home and be like, “He's not locked in on this PA job. He's not focused. He's interested in these other things.” So, I would make that my goal. But my free time, my leave, my time on the weekends, instead of normal hobbies people do, I would make videos. That was my thing. And so, my next assignment, I went to Scott Air Force Base, I was 375 Air Mobility Wing, and that was a demanding and fun job. And I kind of still had this thing going on the side. It got up to the point where it's at the end of my Academy commitment, and I had a tough decision to make, right? I loved being in the Air Force. I was a captain at the time. I was excited. But as you rank up, you get more responsibilities, understandably, and I knew that I did not want to let that lack if I was going to stay in the Air Force. I did not want my airmen — I did not want people to think I was distracted doing something else. But I loved this other thing as well. So really, what I had to decide is, “Where am I having the biggest impact in the Air Force?” And as weird as it sounds, right, because you think of serving — most of the time people think like, in uniform active duty. Well, I think of service in many different ways, right. And I actually felt, and I know this is true, that I could serve the Air Force, the military, our country, better on the outside, continuing to inspire people by doing these videos, making this content, showing people what life was like, inspiring all these kids on the outside, being able to go at that with 100% of my time. And luckily, that wasn't just a personal decision I made. I was having conversation with like, the highest levels of leaders in Air Force recruiting and public affairs explaining this as well. And that's just what I decided I wanted to do. And it was scary. It's very scary going from a job, one that I had worked since I was a freshman in high school to get to in the Air Force, to now kind of giving that up to do this other thing. But we're really helping the viewers, it wasn't giving it up to me, it was just doing it in a different way. I would say I'm still connected now more than I was even when I'm in with what I'm doing. I'm not in uniform, you know, I don't have my CAT card anymore. But I am serving more than I ever thought I would be around the units traveling to bases every single week filming what I'm doing. So that's kind of what helped me make that decision. And it was the right decision. And to this day, the comments I see from kids, the people I've been able to help and resonate with, it's crazy. And it's something that probably wouldn't have been able to happen if I stayed in just with the amount of you know, stuff I would have had to do on the normal job side. Right?   Naviere Walkewicz Wow. So, you talked about impact. And that was really important to you. What's one of years or maybe a couple of your most favorite, impactful moments that you've had since moving into the entrepreneurial side of things?   Sam Eckholm Yeah, I mean, it's hard sometimes when you're like a video creator, because what you see is numbers on a screen, right? You see views, you see comments, which can be really inspiring too. But sometimes, you know, you miss the in-person interactions because you're traveling and it's the videos people see. But I always, even to this day, a couple times a year, I do like in-person events, I just went out to an airshow and was in San Antonio and I did a couple of these previous years. And it's a different feeling when you're out there. And there's tens, dozens of people, who are like literally waiting in line just to say hi, to take a photo to tell me that like, hey, these videos are the reason they want to join or have joined or have inspired them. It's crazy. And that to me keeps me going. And that was so, so impactful. And you know, I have a folder on my computer. On my phone I have like screenshots of all the messages I've gotten, because when I'm having a hard day or when I'm like, “Man, this is tough,” I can look back at those and be like, “Well, this is why it's all worth it. And this is why I do the things that I do.” And yeah, it's cool being a creator who's not just in it for themselves. And I try to tell people that really what I'm doing is to inspire other people. It's tough. It probably looks really cool when you see all the things I'm doing. And that is fun. But it is a lot. But I know the impact that's possible. I remember when I was a freshman in high school looking for content online, and there wasn't too much of it. And I wanted to change that. And I know Naviere, we've worked so much together and you've seen the stuff I've done and you know how much it means to me. So just being able to see and hear from people, it means everything.   Naviere Walkewicz Yeah, so what's your, is there a story, a video that you've done that just, it just kind of sits right into your heart like this one is just so special? I mean, we probably have so many, but is there one that you just feel has really resonated with, you know, youth or just that level of impact? Is there one you can speak to?   Sam Eckholm Yeah, well, I'll give, I'll give kind of two. So, one that is incredibly special to me in a personal way. I actually got to go back and do a video on the KC-135 and I brought my dad out there for that. Yeah, that was something I always wanted to do. And he's great. I was a little nervous. I was like, “How is he going to be on camera?” But he knocked it out of the park to the point where some comments were like, “He needs to come to every video like that. You need to take over the channel at this point. Everyone loves you so much.” But it was so fun. I mean, he studied for weeks on the facts of the aircraft. He was an instructor for the instructors at the schoolhouse. It took him a few minutes, but literally after half an hour, he knew his way around that aircraft so well and was teaching the current pilots out there some things that they didn't know. Anyway, so I look back — that video is like a full-circle moment for me. And that resonated with a lot of people too, who just enjoyed seeing my inspiration and have some people who look at me as their inspiration. Like it's just really, really cool to see outside of that. I mean, I would say a really personal project of mine was when I actually got to come out here to the Academy and do a complete tour of the grounds and the campus and facilities. With the audience I've been able to build, a lot of people know me as an Academy grad. And so they reached out asking me questions about the Air Force Academy. “What it's like to apply?” How they can get in. And it's hard to answer all of those questions because that's all I'd be doing if I did it. So, I was like, “Well, what's a way I can put this message out to everyone?” And so, you know, I worked with your team, worked with the Academy team, and we came out here for a week and filmed what I think is the most beautiful school ever. And I just wanted to show that and that video to this day is, I don't know, 1.2-something million views. And you go scroll through those comments, the amount of people who didn't know it exists — which probably sounds crazy to us, right? — that now know and can see all of these cool things you would have access to and can do if you're cadet, I mean, I think that video is going to have returns and just inspire people for years to come. That was such a big project I wanted to do to get back to my school and to show other people, “This school did this for me. You guys need to understand what it can do for you, too.” So, I'm really proud of that one. I have a lot of people reaching out to me about that still to this day. Every single week, you know, “Hey, Sam, I want to go here. I watched this video. How can I do it?” And I'm like, “Alright, well, let's talk. Here's what you need to start doing. You need to do this.”   Naviere Walkewicz I love that. So, it's really unique, your journey, right? Because you have been a leader of peers, of people, of airmen, etc. You've also been, I think, a leader of yourself, and you know, in part of how you navigate that. One of the ways I think our listeners really feel connected with our guests is, you know, life is pretty imperfect. What are some challenges you've experienced along the way in your life, just in your professional and personal life, that you have has felt as evolved you as an influencer as a leader, as someone who inspires you to share any with a group that makes them feel like, okay, Sam, I'm in? You know, I'm kind of like, Sam, you know, in some way, what would that be?   Sam Eckholm Yeah, I mean, like I said, it's one of the things I sometimes struggle with when you have an online presence is you kind of gravitate towards only showing the highlights. And that's just how the business works, right? I mean, I don't want to be putting out negative content all day. But then, you know, you're right. I mean, some people kind of see like, “Oh, everything seems to be going well.” I mean, that's not the case. Absolutely not, especially with what I was doing. There's a reason it's very hard to get into this space, especially being in the Air Force. I made some decisions that some might have said would hurt my career, right? Even going back to the demo team, that was a job that typically you don't do as a lieutenant, right. And I was told, “Hey, this might hurt your career going forward.” But I also knew that this was something I wanted to do. And I had goals in mind. And I was young and I just hated the idea that a decision I made when I was 23 years old would ruin my career. I was like, “There's no way that can be true. I'm so young, I've got so much opportunity.” And so, I'm glad I kind of listened to myself. And that was a big decision. But even along the way, making videos while being in the Air Force, I was writing the rules, because there weren't regulations for what you can and can't do. And I was having a lot of tough conversations with people. I'm like, “I'm trying to do the right thing here. You guys gotta help me, I see a lot of potential in this.” So that kind of lesson can be applied to, I think, anyone. A lot of people, I feel, want to do certain things or have dreams and goals. And neither one get talked out of it. To talk themselves out of it. Three, you just look at the negatives, and it gets in your head. And it makes it hard for people to kind of pull the trigger and do it. And I completely understand that. “Comfortable rut” — I kind of use that phrase — you get comfortable in thing and it's hard to break away from that. And so, I don't know, for me, that's the biggest advice I give people: If you have an end goal in mind, it's not going to be easy to get there. If it was easy, everyone would be doing it, right? I mean, especially being an entrepreneur. It's hard, it's a gamble, it's a risk. And you've got to prepare yourself. I never say, “Hey, just go take this without any plan or backup plan.” And I always had that in place. But you know, I guess I kind of am a risk taker in some world. And I know I have good intentions at heart. And I know what I'm trying to do. And I think that was really important is just having the backup plans, having a good background, having things set in place to where I'm able to do this and — I don't know, coming across as a good person has been huge. So, people hopefully watch my stuff and, like, “Sam's good. He's doing the right thing.”   Naviere Walkewicz So, I don't know, it's hard. If you have any specific advice on that, because you've done so much. But when people look at your stuff, hopefully you can kind of resonate and don't think it's all good all the time. But I think you'll come across as very approachable. I think it's lovely for them to hear in your own words some of the struggles that you have when you're thinking about your content when you're thinking about the delivery of it. They maybe don't get that glimpse, right? They just see the final product. I think it's good for listeners to hear that you've kind of had to advocate for yourself, trust in yourself. And I think you've shown a path of what belief and grit and, going back to your core of, “My intention is to create meaningful impact and do great things for our Air Force and for the future leaders,” right? I think you can always hang your hat on that with pride.   Sam Eckholm Yeah, and I always tell people like what you see as a finished polished video — like, the behind the scenes is crazy. It's like, cameras everywhere, months and months of coordination for the shots and for these approvals. We plan videos — like I'm planning now that you will see six months from now. That's how long it takes. And things change. When I first started out, and it was fun, it was a hobby, it was just what I was doing. And then now when it becomes like, a full-time job, and you have a team now I've got employees who rely on me, like things kind of changed with that. And, you know, definitely the advocating for yourself is something that sometimes hard to do. But it's, it's necessary. And so yeah, it's a lot of lessons I've learned, and I'm still learning. But I'm not going anywhere. I'm gonna' keep going hard.     Naviere Walkewicz So, love that. So, your dad and uncle were inspirations to kind of get you into the profession of arms, the Air Force Academy, who inspires you now? Do you listen to any particular leaders? Are there books you read when you have time? You know, what, what kind of fills your inspiration bucket, Sam?   Sam Eckholm Yeah. You know, it's crazy. It sounds, there's not necessarily like a, like a one specific person who inspires me. And that's just because I try to consume so much different stuff and take the best from all of those. So yeah, I'm constantly learning, right? If I'm not creating content, I'm watching other content for inspiration, listening to a ton of podcasts, like this one here. So yeah, there's so much we can take from different people and different leaders. It is hard a little bit in my case to find someone who's exactly done what I've done. But there's a lot of people who have done other things and kind of made it, like Col. Kim Campbell, I've been listening to her actually, like what she's been doing with her Air Force career and then afterward and like, I've actually never met her.     Naviere Walkewicz You feel like you've met her, right?   Sam Eckholm I actually tried to. Same thing with Michelle Karen-Mace. You know, she's not Academy grad, but she's all over the world. And we did similar things in our careers. And so, she's been awesome to talk to as well, in pretty much any Academy grad. And that's something that I really enjoy. Being a member of the Long Blue Line, we come from the same roots. And everyone's very intelligent and understands things. And I've just been able to have so much support with what I've been doing through the grad network, especially when I go out to different bases and units like grads, like, “Hey, Sam, what's up? I'd love to work with you.” And that's been really cool. So, yeah, I mean, a ton of different inspiration from a lot of different people. And, you know, hopefully, I can eventually be that inspiration for someone else who wants to do something similar to what I'm doing. That's exciting to draw inspiration not just from people, but experiences. And what you see, just you're constantly looking for, yes, kind of pieces.   Naviere Walkewicz That's pretty special. So, you know, let's talk about right now what is, you know, how are you in support of the Academy through what you're doing? Maybe kind of share with our listeners what that looks like.     Sam Eckholm I'm always trying to further the Academy mission with literally every video I produce. I'm always doing something else. So I had the awesome opportunity to partner with Air Force recruiting and we did a six-video series exploring different aircraft, different career fields, — one of my favorite videos we did is actually went down and experienced Air Force Special Tactics officer training for a week in Hurlburt. And I was literally hands and feet behind my back bobbing through the pool like going through selection that normal people train for years for, I had like a week of advance to go out there and do that. So I tried to put myself in uncomfortable situations to show other people what that's like. It was extremely brutal. And I think there's more of that coming down the road as well. As you know, one of the huge goals was to give back to people trying to go to the Academy and honestly level the playing field in my mind with people who maybe don't have graduates or parents who went to the Academy and worked extremely hard work with you guys on the Air Force Academy blueprint program to just have a resource out there where anyone can navigate the Academy application can know what they need to be doing in high school, and to know what to expect once they actually get to the Academy too, and that's been incredibly successful. I mean, we have over 300 atudents enrolled — over two dozen who've been accepted this past class.   Naviere Walkewicz I was going to ask: Have you seen any of those come through?   Sam Eckholm Yeah, we have. Well, this will be the first year. so they haven't entered yet because we launched last August, right? So yeah, I'm excited. There will be a little mafia of Blueprint students here at the Academy as well. And like I said, that was something — you get so man

In this episode, Hosts Ron Eddings and Jen Langdon discuss questions about AI in Cyber. From the current state to where AI could be going, to resources to help you engage and up-level, there's a little bit of everything for everyone in this episode.   Impactful Moments: 00:00 - Welcome 00:46 - Introduction 02:29 - Engineering AI 06:54 - Was it Made By AI? 09:07 - Join Our Mastermind 10:15 - AI in the Future 13:26 - AI in 2044 17:56 - AI & Resources 19:40 - AI Resources! 20:55 - One Step Better…   Links: Check out some resources shared during this episode: https://www.futuretools.io/   https://theresanaiforthat.com/ https://www.google.com/books/edition/On_Intelligence/Qg2dmntfxmQC?hl=en&gbpv=0 https://www.youtube.com/channel/UCbfYPyITQ-7l4upoX8nvctg   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Check out our upcoming events: hackervalley.com/livestreams Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

In this episode, hosts Ron Eddings and Jen Langdon discuss the power of storytelling through various media. Whether your goal is to create video content, deliver keynotes on stage, or be creative through other digital mediums, there will be something for everyone! Impactful Moments: 00:00 - Welcome 01:05 - Introductions 04:55 - Storytelling in Story Circle 09:23 - Crossing Across the Story Circle 12:15 - Join Our Mastermind! 12:57 - Is ‘Speaking' Your Thing? 19:33 - Audience Considerations 22:24 - Speaking vs Writing 25:24 - Video/Digital Media 28:30 - Making it Captivating 32:03 - Last Reminders…   Links: Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Check out our upcoming events: hackervalley.com/livestreams Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/  

In this heartfelt episode, we dive deep into the world of integrative medicine with Dr. Momoko Uno, a renowned doctor of integrative medicine, certified functional medicine practitioner, licensed acupuncturist, and board-certified herbalist. Dr. Uno shares her inspiring journey from arriving in the U.S. in 1997 with just two suitcases and borrowed money, to becoming the founder of Omni Wellness. Key Topics Discussed: Holistic Healing: Dr. Uno discusses the importance of taking a holistic view of our relationships and life circumstances, and the necessity of addressing underlying traumas to facilitate true healing. Emphasis on realistic healing expectations and celebrating small steps in the journey of managing chronic illnesses. Impactful Moments in Practice: Reflecting on daily affirmations of being in the right place through the little improvements seen in patients. A touching story of a reader whose life was significantly impacted by Dr. Uno's second book, Bringing Sunshine Back to My Mind. Connecting with Readers and Patients: Dr. Uno shares the unique differences and similarities between connecting with her patients in person and reaching a broader audience through her books. The powerful feedback from readers and how it drives her mission to help others feel less alone in their experiences. Personal Reflections and Loss: Dr. Uno opens up about her personal experience with the loss of her parents and how she feels their presence guiding her in various aspects of life. A touching discussion about how moments of connection with loved ones who have passed away can provide comfort and direction. Joy of Pets: Insights into how her numerous pets contribute to the joy and balance in her life, offering both comfort and challenges. Omni Wellness: The story of Omni Wellness, a group practice in NYC that survived the challenges of the pandemic and grew stronger by acquiring new practitioners. Dr. Uno's mission to provide integrative healthcare and help others heal their personal trauma. Mission Statement: Dr. Uno's dedication to healing personal trauma and helping others find joy, love, forgiveness, and fulfillment in their lives through her practice and writing. Encouragement to Future Podcasters: A special message from JR encouraging Dr. Uno to consider starting her own podcast to share her wisdom and experiences with a broader audience. Resources Mentioned: Bringing Sunshine Back to My Mind by Dr. Momoko Uno Omni Wellness NYC Connect with Dr. Momoko Uno: Omni Wellness Dr. Momoko Uno on LinkedIn Connect with JR: West Virginia UnCommonplace Podcast Hacks and Hobbies Podcast Follow Us: Facebook: West Virginia UnCommonplace Twitter: @WVUnCommonplace Instagram: @wvuncommonplace Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your support helps us reach more listeners and continue to share inspiring stories like Dr. Uno's.

In this episode, Ron Eddings will explore the massive adaptation of SaaS applications and ways to tame the beast. Our guest Yoni Shohet, Co-Founder & CEO at Valence Security, will help provide insight into the capabilities of a SaaS Security Posture Management (SSPM) platform and best practices for implementing a SaaS security solution. Impactful Moments: 00:00 - Welcome 01:59 - Introducing guest, Yoni Shohet 03:25 - Founding A SaaS Security Company 06:30 - What is SSPM? 08:27 - From our Sponsor, Valence 09:30 - Before Clicking ‘Allow' 11:54 - Users Want Their LLMs! 14:37 - Common Missteps 19:08 - Can You Manage SaaS w/o Technology? 24:15 - SaaS Breaches & MFA & APIs 32:42 - One Step Better…   Links: Connect with our guest, Yoni Shohet: https://www.linkedin.com/in/yonishohet/ Check out Valence Security: https://www.valencesecurity.com Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

In this episode, Host Ron Eddings is joined by guests Anirban Banerjee, CEO and Co-Founder at Riscosity, and James Berthoty, Founder and Analyst at Latio Tech. Together they focus on data security, AI-driven product development, and the challenges of implementing AI solutions responsibly. Anirban discusses the importance of organizational buy-in and well-defined policies, while James underscores the need for visibility and a cautious approach in integrating AI models. Be sure to tune in to the end to hear their unique advice at being more productive. Impactful Moments: 00:00 - Welcome 01:20 - Introducing guests Anirban & James 04:15 - The State of AI through Cyber 08:25 - Is AI a New Technology? 10:31 - AI Lets You Ship A Product 16:44 - Pros/Cons of AI & DLP 23:57 - What SHOULD We Be Talking About? 27:31 - Process First! 30:00 - One Step Better…   Links: Connect with our guests Anirban & James : https://www.linkedin.com/in/james-berthoty/ https://www.linkedin.com/in/anirbanbanerjeephd/ Check out Riscosity: https://www.riscosity.com/ Get a Free Data Governance Audit: https://www.riscosity.com/free-data-governance-audit Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Check out our upcoming events: hackervalley.com/livestreams Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

In this episode, Host Ron Eddings catches up with one of his colleagues, Whitney Palacios, Vice President and CISO at BigBear.ai. They explore the challenges and responsibilities of being a CISO and Whitney addresses key cybersecurity issues such as the importance of balancing security with innovation, especially in the context of AI. Whitney offers sage insight into Security Operations Centers (SOCs), the need for diversity in tech leadership roles and closes out with helpful advice for rising CISOs.   Impactful Moments: 00:00 - Welcome 01:26 - Introducing guest, Whitney Palacios 04:03 - What Is A CISO? What Do You Do? 06:19 - SOC or No SOC? 08:40 - CISO Role & Risk/Accountability 11:12 - “One of A Few CISOs” 12:00 - Join Our Mastermind! 15:21 - AI: Allowing Innovation 18:27 - AI Use Cases 20:30 - One Step Better…   Links: Connect with our guest, Whitney Palacios : https://www.linkedin.com/in/whitneypalacios/ Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Check out our upcoming events: hackervalley.com/livestreams Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

In this episode, Host Ron Eddings catches up with longtime friend, Tanya Janka, Head of Education and Community at SemGrep and author of 'Alice and Bob Learn Application Security.' Tanya shares her experiences from working in the Canadian government to joining Microsoft and eventually founding WeHackPurple. Tanya talks about her new role at SemGrep, where she focuses on making application security education accessible, and the importance of building supportive communities in the tech industry. Impactful Moments: 00:00 - Welcome 01:20 - Introducing guest, Tanya Janca 03:09 - “IDK How to Make SemGrep Rules…” 0707 - Finding Shadow IT & Embezzlers 11:27 - Join Our Mastermind 12:09 - Becoming an AppSec Professional 15:22 - Elections CISO 18:00 - Speaking at Conferences 21:15 - Microsoft Calls Me One Day… 23:21 - Parting Ways; But Still Friends 24:30 - “Can You Train Our Devs?” 27:50 - Fairness Is Important 32:27 - Put Yourself Out There!   Links: Connect with our guest, Tanya Janca: https://www.linkedin.com/in/tanya-janca/ Check out SemGrep Academy: https://academy.semgrep.dev/ We Hack Purple Podcast: https://wehackpurple.buzzsprout.com/ Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Check out our upcoming events: hackervalley.com/livestreams Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

In this episode, Hosts Ron Eddings, and Jen Langdon share takeaways from Ron's RSA conversation with Colin Constable, Co-Founder and CTO at Atsign On this show, they'll break down Networking 2.0 and how it can serve as the next evolution for data ownership and access control. Colin and his team at Atsign have built the atProtocol®, a new open-source internet protocol that makes private and secure data sharing simple and intuitive, enabling any person, entity or thing to implement NIST Zero Trust principles into their solution. Impactful Moments: 00:00 - Welcome 02:17 - Introducing, Colin Constable 03:42 - The Problem with the Current Internet 08:02 - The Catalyst Behind atProtocol® 11:12 - Nexus of Networking, Identity & Privacy 14:19 - From our Sponsor, Atsign 15:23 - What's Networking 2.0? 18:54 - Internet Anonymity & Accountability 24:31 - Unique Solutions using atProtocol®   Links: Connect with Colin Constable: https://www.linkedin.com/in/colinconstable/ Check out Atsign: https://atsign.com/ Read the atProtocol Whitepaper here: https://atsign.com/resources/white-papers/the-atprotocol/   Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Check out our upcoming events: hackervalley.com/livestreams Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

In this episode, Ron Eddings and Jen Langdon explore the origins of MSSPs and the solutions they offer to the cybersecurity industry with insights from Ricardo Nicolini, CTO at Bulletproof. Ricardo will uncover the potential of MSSPs to alleviate headaches and reduce burnout in cybersecurity by detailing his personal experience with overcoming a ransomware attack in the City of Saint John. Impactful Moments: 00:00 - Welcome 05:15 - Introducing guest, Ricardo Nicolini 07:21 - Find & Prevent: FAST! 11:39 - Who MSSPs Support 13:48 - From our Sponsor, ContraForce 14:48 - City of Saint John & Ransomware 20:02 - Implications of Ransomware 25:16 - SOC Burnout is Real 29:21 - Improving the SOC with the Right Person 35:46 - Is Reducing Cognitive Load Possible?   Links: Connect with our guest Ricardo Nicolini : https://www.linkedin.com/in/rnicolini/ Check out ContraForce: https://www.contraforce.com/ Learn more about how Bulletproof helped the City of Saint John: https://content.bulletproofsi.com/read-cosj-case-study Check out our upcoming events: hackervalley.com/livestreams Continue the conversation by joining our Discord: https://hackervalley.com/discord Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

In this episode, Host Ron Eddings teams up with Ivan Fonseca and Nick Cottrell, Cybersecurity Engineers at ThreatLocker, as they break down the anatomy of previous breaches and the attacker's playbook using MITRE ATT&CK. Ivan and Nick will take you through the defender's perspective and will also share tools that are commonly used to defend breaches and discuss how Zero Trust can be implemented to better defend organizations.   Impactful Moments: 00:00 - Welcome 01:35 - Introducing guests, Ivan Fonseca and Nick Cottrell 04:39 - 3CX Breach & Supply Chain Attacks 08:10 - Ring Fencing Defense 11:16 - Living Off the Hacker Valley Land 13:06 - From our Sponsor, ThreatLocker 13:56 - Hacker Mindset in the Op 18:45 - Zero Trust, Default Deny 24:23 - Common Attack Vectors 30:09 - 7 Zip is a Russian Application? 32:49 - Learning How to Defend Better   Links: Connect with our guests, Ivan Fonseca and Nick Cottrell : https://www.linkedin.com/in/ivan-fonseca-64139222b/ https://www.linkedin.com/in/nicholas-cottrell-083564165/ Learn more about ThreatLocker: https://www.threatlocker.com/ Check out our upcoming events: https://www.hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

In this episode, Ron Eddings and Jen Langdon talk about the evolution of browsers and how enterprise browsers have entered to change the game for corporations. Special guest Brayden Rogers, Chief Customer Officer at Island, joins to explain how enterprise browsers expand capabilities in asset management, security, and user experience. They also discuss how enterprise browsers can streamline IT infrastructure, offering a glimpse into the future and AI's role in it. Impactful Moments: 00:00 - Welcome 04:25 - Introducing guest, Bradon Rogers 07:23 - Extension vs Browser 14:53 - Security Use Cases 18:12 - From our Sponsor 19:34 - Better User Decisions 24:01 - Tool Reduction 26:24 - IT & Security Should Play Nice 29:41 - Data Protection   Links: Connect with our guest, Bradon Rogers: https://www.linkedin.com/in/bradon/ Check out Island's website here: https://www.island.io/ Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Check out our upcoming events: hackervalley.com/livestreams Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

In this episode, Ron Eddings talks with guest Josh Danielson, CEO at Kustos, about how his journey at a previous organization has led him to build and create new products in the industry. They'll discuss everything from how AI is currently being used to how there are still many ways to optimize in the cybersecurity product and service space. Listen to learn more about how you could create the next great thing in cyber! Impactful Moments: 00:00 - Welcome 00:43 - Introducing guest, Josh Danielson 03:20 - Cutting Edge Tech 07:34 - To CISO or not to CISO 10:33 - Join Our Creative Mastermind 11:20 - Balancing Product & Services 14:37 - Not Taking Advantage of AI 18:10 - Getting Better Value out of Tooling 21:35 - One Step Better…   Links: Connect with our guest, Josh Danielson: https://www.linkedin.com/in/joshua-danielson-a82b7342/ Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord Check out our upcoming events: hackervalley.com/livestreams Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/

In this episode, Ron Eddings and guest Shlomi Matichin, Co-Founder & CTO at Valence Security, discuss how the hurdles and triumphs in the journey of establishing Valence Security resulted in a reduction in SaaS misconfigurations and vulnerabilities. Impactful Moments: 0:00 - Welcome 01:50 - Introducing guest, Shlomi Matichin 02:46 - Founder's Journey 04:30 - Building Fast 07:37 - Building Fast vs Building Intentionally 08:13 - From Our Sponsor, Valence Security 09:18 - How SaaS Breaches Occur 13:38 - Google Workspace Security 19:55 - The Uninstall Journey 25:00 - What Worries You? 27:48 - Building SaaS Fast 31:08 - One Step Better   Links: Connect with our guest, Shlomi Matichin: https://www.linkedin.com/in/shlomi-matichin/ Check out Valence Security: valencesecurity.com Check out our upcoming events: hackervalley.com/livestreams Join our creative mastermind and stand out as a cybersecurity professional: https://www.patreon.com/hackervalleystudio Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/ Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Continue the conversation by joining our Discord: https://hackervalley.com/discord