Podcasts about reach create

“Sometimes people are unsure about showing up in online spaces with the value that they have to share with the world, but I always encourage you to do so because when you show up online to add value to others, you create the biggest possible opportunity to make a difference with the world.” – Becky RobinsonToday's featured award-winning bookcaster is a mom, wife, event facilitator, keynote speaker, distance runner, and the Founder and CEO of Weaving Influence, Becky Robinson. Becky and I had a fun on a bun chat about her book, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause”, the importance of human connection, faith in business, and more!Key Things You'll Learn:Her journey from starting a solo consulting venture to building a successful marketing agencyThe keys to Becky's longevity in businessHow a valued employee helped Becky up her game as a business ownerHer top three lessons from starting, running, and growing her podcastBecky's Site: https://weavinginfluence.com/Becky's Books: https://www.amazon.com/stores/author/B0097C6FQU/allbooksThe opening track is "Set Sail" by Sparks Dynamite. To listen to and download the full track, click the following link. https://planetastroproductions.bandcamp.com/track/set-sail-intro Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou May Also Like…Ep. 837 – Make Your Author emPact with Stephanie Feger (@stephaniefeger): https://www.goingnorthpodcast.com/ep-837-make-your-author-empact-with-stephanie-feger-stephaniefeger/Ep. 681 – Make Someone's Moment Through Podcasting with Kelly Smith: https://www.goingnorthpodcast.com/ep-681-make-someones-moment-through-podcasting-with-kelly-smith/Ep. 712 – When Your Heart Says to Leave a Legacy with Bridget Cook-Burch (@inspiritwriter): https://www.goingnorthpodcast.com/ep-712-when-your-heart-says-to-leave-a-legacy-with-bridget-cook-burch-inspiritwriter/216 – The Write Way with Amy Collins (@askamycollins): https://www.goingnorthpodcast.com/216-the-write-way-with-amy-collins-askamycollins/Ep. 670 – The Bestselling Book Formula with Honorée Corder (@Honoree): https://www.goingnorthpodcast.com/ep-670-the-bestselling-book-formula-with-honoree-corder-honoree/Ep. 873 – From Broken Places to Booming Business with Rachel Thompson (@RachelintheOC): https://www.goingnorthpodcast.com/ep-873-from-broken-places-to-booming-business-with-rachel-thompson-rachelintheoc/Ep. 835 – Turn Words Into Wealth with Aurora Winter, MBA (@AuroraWinterMBA): https://www.goingnorthpodcast.com/ep-835-turn-words-into-wealth-with-aurora-winter-mba-aurorawintermba/Ep. 583 – How to Be the Face of Your Business with Tonya Eberhart (@brandfacestar): https://www.goingnorthpodcast.com/ep-583-how-to-be-the-face-of-your-business-with-tonya-eberhart-brandfacestar/Ep. 391 – Why You Need Publicity and Social Proof to Close More Business with Jane Tabachnick (@JaneTabachnick): https://www.goingnorthpodcast.com/ep-391-why-you-need-publicity/Ep. 660 – You Published A Book...Now What? With Carolyn Choate: https://www.goingnorthpodcast.com/ep-660-you-published-a-booknow-what-with-carolyn-choate/Ep. 942 – Breathe. Write. Breathe. with Lisa Tener (@LisaTener): https://www.goingnorthpodcast.com/ep-942-breathe-write-breathe-with-lisa-tener-lisatener/Ep. 915 – Showering Your Way to Self-Love & Deeper Mindfulness with Jenny Garufi (@jennymannion): https://www.goingnorthpodcast.com/ep-915-showering-your-way-to-self-love-deeper-mindfulness-with-jenny-garufi-jennymannion/8 - Gain the Advantage with Nancy Gaines (@NancyLGaines): https://www.goingnorthpodcast.com/8-gain-the-advantage-with-nancy-gaines-nancylgaines/

Social media can be the most amazing mission field if you know how to leverage it. Instead of being discouraged by its negativity and destructiveness, join Barb and social media expert Becky Robinson to learn how to make social media a tool for ministry. Becky shares 4 inspiring commitments that you can apply to your social media platform. As a result, you may discover how to become the light of Jesus in our online world.   RESOURCES FROM THIS EPISODE Connect with Becky on Instagram Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause Visit Becky's Website Weaving Influence Website   ABOUT OUR SPECIAL GUEST   Becky Robinson is the Founder and CEO of Weaving Influence, a full-service digital marketing agency specializing in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders. Since launching over a decade ago, the firm has provided a wide range of services to help clients launch more than 250 books, enabling authors to build their brands, acquire more business customers, and increase book sales. Becky hosts the Book Marketing Action Podcast, where she shares actionable advice to help authors achieve their goals to reach more readers and enhance their brand. In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause,” which takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence.

In this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Her first book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. This book provides a structured approach to creating a successful online presence that will generate a big impact on any message. Becky shares a framework to cultivate followers based on four commitments: value, consistency, endurance, and generosity.  More About Becky Robinson: Get your copy or audiobook of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. More about Becky and Weaving Influence. Connect with Becky.   Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co   This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

Let's get into the marketing side of writing a book to fuel your business from how you get and sustain the energy to do what it takes to reach more people to how you can find the funding to pay for the marketing tactics you can use to build awareness around your book.  Also, there's a ton you can do so how do you prioritize what you will do if you are running a lean business or are a solopreneur. Pay close attention to how you can pivot from one audience into another if that's also your specific situation – and you're writing a book for an audience that is not on your email list yet. Meet Becky. Becky Robinson is the Founder and CEO of Weaving Influence, a full-service digital marketing agency that specializes in supporting authors, business leaders, coaches, trainers, speakers, and thought leaders. Founded in 2012, Weaving Influence services include strategic consultation/coaching for authors and thought leaders, social media management, public relations, virtual meeting facilitation, and book launch services. Under Becky's leadership, the firm has helped clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. Becky hosts the Book Marketing Action Podcast, where she shares actionable advice to help authors achieve their goals to reach more readers and enhance their brand. She has created many resources and events to help authors including the Reach More Readers Workshop. In April 2022, Becky published her first book with Berrett-Koehler titled, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. When she's not working or writing, Becky is a distance runner. She has completed 10 full and 11 half marathons. She also ran a 50K to celebrate her 50th birthday. Becky and her husband of nearly 30 years, Eric, live in Lambertville, Michigan. They have three children. Get ready to be inspired as we dive into the highs and lows of the book marketing journey, with Becky's experience and advice about the potential costs of producing a book trailer. We discuss how authors can be creative and scrappy in their book marketing without needing to spend thousands of dollars, and how crowdfunding can work with the right message. Tune in, and let's explore the world of unimaginable wellness together! In this episode, you will hear: It's not possible to compartmentalize so what are other ways to clear our head? Parenting through different stages: Ways to make our commitment sustainable based on the season of motherhood we are shared What can you use to refuel yourself? Running, yoga, meditation Is there a mindset shift between writing the book vs. marketing the book? A book is not a magic tool by itself --- use it to deliver value… What if you don't yet have an audience? How can you use the book to build one? How can you approach book-writing when you are pivoting into a new audience? Let's discuss the final mile or first when writing a book. How does paying for a book work? What are other authors doing out there? The ROI of writing a book and having a consultancy business? Ways to market your book from DIY vs. all-in Author book marketing investment Is a Kickstarter helpful for the marketing costs of a book? An important nuance is shared What's the key to leveraging the word of mouth that moms have? Prioritize the things that light you up as it relates to marketing Building relationships for mobilization  SHARE this episode with a mom founder, entrepreneur, or creator who seeks work-life integration while in the act of writing and/or marketing her own book Similar episodes: Romper Room Style: Your Very Own Chapter Read of Fertile Imagination, Episode 147 https://www.melissallarena.com/you-can-learn-how-to-play-again-try-this-moms-episode-147/   Welcome To Motherhood: Going From Playing The Lead To The Supporting Role In Your Life, Episode 182 / The Risks and Consequences of Taking On A Supporting Role In Your Mom Life https://www.melissallarena.com/the-risks-and-consequences-of-taking-on-a-supporting-role-in-your-mom-life-episode-182/ Supporting Resources: https://weavinginfluence.com  https://beckyrobinson.com/  Instagram: @beckyrbnsn Twitter: @beckyrbnsn Facebook: www.facebook.com/beckyrbnsn  Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Book Launch Fall 2023! Join the Collective Of Moms Who Seek More Imaginative Solutions For Maximum Impact While Inspiring Their Kids To Do The Same Introducing: Fertile Imagination: A Guide For Stretching Every Mom's Superpower for Maximum Impact – Get on the list and grab your FREE Chapter today: https://www.melissallarena.com/waitlist/ Join the waitlist for Fertile Imagination to be the first to See the book cover and vote on your favorite Get a sneak peek at the behind-the-scenes book-writing process Join my Imagination to Impact 21-Day challenge first to bring my three-stage method of reawakening your imagination, playing with your imagination, and stretching your imagination to your daily life and see what using your fertile imagination can look like and how this can turnaround your relationship with your kids too Learn first-hand about playful and fun book launch events (online and offline) Snag a FREE chapter today and start your journey towards becoming the fun parent through a series of imagination warm-ups created for the most ambitious moms who feel like they lost a big piece of themselves (along with their placentas – literally or figuratively) Praise For Fertile Imagination Book participants/podcast guests   “Melissa is an inspiring display of tenacity and motivation. Whenever you're feeling stuck, peruse Melissa's thoughtfully compiled tips and exercises and you'll be creating magic in no time.” – Suzy Batiz, Chief Executive and Visionary Officer, ~Pourri, The Makers of Poo~Pourri, supernatural, Alive OS®   “Melissa's words are authentic and important. She is a great listener and now shares reality-based strategies for imagining your own imperfect, fulfilling life.” – Martha Hennessey, Former New Hampshire State Senator / House of Representative   “This is the book for a mom who wants a second jet engine to embark on her own journey from thinking she will have to wait another lifetime to dream big to knowing she can take steps right now to uncover and do what she would find more fulfilling at this life stage. Melissa writes both intimately and conversationally about topics that many moms around the world can relate to (some dads too). She invites the reader into a personal and deep journey about topics that are crucially important to uncover what would make a mom truly happy to work on...even after the kids are in bed. It was an honor and a pleasure to speak with her for an interview, which she has included excerpts of in this book, too!” - Ken Honda, Japan's bestselling zen millionaire, author of Happy Money: The Japanese Art of Making Peace with Your Money Moms like us with big dreams and school-age kids: For moms like me, the pandemic was an opportunity to re-evaluate and course-correct things in our lives we weren't thrilled with. Coming out of this period, sluggish yet motivated, so many of us can use this book to help us wake up! If you're looking to refresh, reenergize, and yes, reimagine a better version of your life, this book is for you. I loved the hilarious, yet poignant stories about motherhood today and the window into the world of those who've gone for it – and did it. - Macollvie Neel, Brooklyn, NY “The words: imagination, play and fun are not the usual things we as mothers think of when wondering how to get a grip back on our career and I believe it provides a really fresh take and lots of food for thought for mothers reading it. Its tone is so energetic and fresh!” – Alejandra Molina, Coach, Miami, Florida “Melissa is a mom of three with big dreams who tells it like it is. She draws on her own experiences and the experiences of professionals she's interviewed for her podcast to reflect on the plight of the mother. How do women conform to or challenge the traditional “mom script”? If you're a mom, what can you do to break the “cultural glass ceiling” to be yourself and a great parent, all without having to force yourself into a mom mold that doesn't fit you? Melissa is like a great friend, honest and wise and funny, telling you about her life and asking you to reflect on yours. This book is a great purchase for moms in every stage of life.” – Maureen Turner Carey, Librarian, Austin, Texas “In her book, Melissa shows us that motherhood does not have to be a pause or an end to your pre-child self. With guidance from her podcast guests, she encourages us to think big, find what lights us up, think big, and move towards our goals with the steps that fit the reality of our lives as they are today. In doing so we honor and inspire our child(ren), and our own inner child.” – Katherine Dzierzynski, Museum Group Sales, Forest Hills, NY  

Today's guest is on a mission to create opportunities and connections for others. She is the Founder and CEO of Weaving Influence, a full-service marketing agency specializing in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders. Her firm has provided a wide range of services to help clients launch nearly 200 books, enabling authors to build their brands, acquire more business customers, and increase book sales. She is the author of “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals practical strategies for growing an online presence. She is also the host of the Book Marketing Action Podcast, where she shares actionable advice to help authors achieve their goals to reach more readers and enhance their brand. Please join me in welcoming Becky Robinson.  In this episode, we discuss: her thoughts on leadership: “Leadership is choosing to make a difference in the lives of others.” Becky's beginnings from being a “big, nerd kid” to being a leader today helping people convene. Why she wanted to be a pediatrician. Discovering what she wanted to be when she grew up at age 40. How she chose to start writing after evaluating if she could make a career from it. Her time working for a leadership consultant and helping them launch their books. More and more people kept coming up to her to ask her to help them launch their books. How Jessie Lynn Stoner changed her career through an introduction to Whitney Johnson. The importance of her uncalculated decision to show up and connect without an agenda or trying to sell something. The importance of thinking about marketing your book as one is writing it. Getting comfortable with talking about your book. How to prioritize and execute a strong launch. The most important metric during a book launch … JOY. How she schedules and plans to get Amazon reviews. What she has planned for the year ahead. Listen, subscribe, and read show notes at www.OnTheSchmooze.com

This episode celebrates the 1-year anniversary of Becky's book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky discusses the importance of using milestones as an opportunity to continue sharing your message with the world. She also reflects on lessons learned throughout her book marketing journey and the power of sowing seeds with your message. During the episode, you will learn: The importance of finding new opportunities to share your message with the world.What lessons Becky learned after the 1-year anniversary of her book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.The benefit of sowing seeds with your message by gifting your book to help others along their journey.How putting ideas into a book allows authors to share the work of their business with the world.Why it's impactful to celebrate pivotal milestones of your book journey.About the launch of a new group coaching initiative called Reach More Readers Mastermind Groups.The truth about the challenges of marketing your own book.For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-113-celebrating-milestones-reached-and-reflecting-on-lessons-learned/Click here to download our new, free resource, Spend This First. Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today on the Follower of One podcast, Mike Henry sits down with Becky Robinson. Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. For more than a decade, under Becky's leadership, the firm has provided a wide range of services to help clients launch more than 160 books. Becky's first book, Reach, launched this year. In this episode, Mike and Becky talk about how Weaving Influence got started, Becky's new book Reach, the importance of leaving a lasting impact, valuing generosity, accessibility is the key to expanding an audience and leaving a lasting impact, and how God uses His followers to bless others.    Outline of the Episode 00:59 – About Becky Robinson and Weaving Influence 03:08 – About Becky's new book Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause 03:49 – The importance of leaving a lasting impact  04:47 – Valuing Generosity 08:10 – How accessibility is the key to expanding audience and leaving a lasting impact  10:50 – How weaving Influence got started 16:09 – Following God and seeing who he wants to bless through you   Valuing Generosity Generosity and accessibility is the key to expanding an audience and leaving a lasting impact. When you remove the barrier of finances from resources that you have, you open the door for more people to use those resources. If you want to expand your audience, you need to be generous.   God uses His Followers to Bless Others When you agree with God's will for your life and follow Him, you allow God to use you. God will use His followers to bless the people around them. So, next time you are at work, ask God to see how you can bless the coworkers around you.    Follow Becky Robinson Instagram Twitter LinkedIn   Connect With Follower Of One Join us over in our Online Community, get social with us; Facebook, Instagram, Twitter, and LinkedIn and subscribe to our YouTube channel. Listen to our podcast on your way to work and subscribe using your favorite podcast app!

How do you reach an expanded audience, and what does it mean once you do?Joining me for this conversation is Becky Robinson, the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Since launching more than a decade ago, under Becky's leadership, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. Within days of its launch, it rose to be a top-ranked Amazon hot new release best seller. Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University.Becky gives listeners actionable tips on: [1:30] How to reach a new audience in a significant way [6:10] Must-know tips for using social media to drive your reach [8:00] Becky's Four Reach Commitments [10:30] The importance of having systems in place to support consistency [20:40] Becky's book review Resources mentioned in this episode:The 1-Page Marketing Plan by Allan DibConnect with Becky here: Instagram Twitter LinkedIn Facebook www.beckyrobinson.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

How do you reach an expanded audience, and what does it mean once you do? Joining me for this conversation is Becky Robinson, the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders.  Since launching more than a decade ago, under Becky's leadership, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales.  In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. Within days of its launch, it rose to be a top-ranked Amazon hot new release best seller.  Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. Becky gives listeners actionable tips on: [1:30] How to reach a new audience in a significant way [6:10] Must-know tips for using social media to drive your reach [8:00] Becky's Four Reach Commitments [10:30] The importance of having systems in place to support consistency [20:40] Becky's book review Resources mentioned in this episode: The 1-Page Marketing Plan by Allan Dib Connect with Becky here: Instagram Twitter LinkedIn Facebook www.beckyrobinson.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

How do you reach an expanded audience, and what does it mean once you do? Joining me for this conversation is Becky Robinson, the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders.  Since launching more than a decade ago, under Becky's leadership, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales.  In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. Within days of its launch, it rose to be a top-ranked Amazon hot new release best seller.  Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. Becky gives listeners actionable tips on: [1:30] How to reach a new audience in a significant way [6:10] Must-know tips for using social media to drive your reach [8:00] Becky's Four Reach Commitments [10:30] The importance of having systems in place to support consistency [20:40] Becky's book review Resources mentioned in this episode: The 1-Page Marketing Plan by Allan Dib Connect with Becky here: Instagram Twitter LinkedIn Facebook www.beckyrobinson.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Have you ever thought about writing a book to codify what your business does, and what it stands for?  And once you do, how long should you work to promote that book after it hits the shelves? To discuss these questions and more, I've invited Becky Robinson to join me for this episode of Leveraging Thought Leadership. Becky is the Founder and CEO of Weaving Influence where she works with business book authors to build their platform and grow the reach of their work. Additionally, Becky has become her own client having authored Reach: Create the Biggest Possible Audience for Your Message, Book or Cause. Our conversation begins with the difficult topic of measuring the ROI of a business book. Becky shares how that equation held her back from starting a book - until the pandemic hit.  With some extra time, she started the journey, seeking to have her book launch coincide with the ten year anniversary of her business. Launching a book and running a company that specializes in the book publishing field gave Becky aunique perspective. Becky discusses some of the methods she used to get her book into the world, including pushing for100 Amazon reviews in the first month. To accomplish this, she sent 400 physical copies of the book to friends, colleagues, and anyone who would get value from it. She explains how a physical copy with a personalized note and signature has a far higher return than simply emailing a PDF. The journey of writing the book forced some additional clarity around the content Becky has used for years. She explains how she developed the four commitments, and defined the concept of "reach" in thought leadership publishing. In addition, she shares the importance of defining various terms, and the iterations authors go through in determining title and subtitle before landing on a final version. If you're planning to write a book, have a book coming out, or are out there supporting one - this episode is trove of advice that can help you reach your widest audience! Three Key Takeaways: * Online reviews are important for new books. They provide social "proof" of your insights and help create * Your book can't be for everyone.  You'll need to focus on the people that need your book right now. * Don't view book marketing as a project with an end date. It is a life-long commitment.

You may have the best heart, the best program, or be the best local trainer or health coach, but if you haven't figured out ways to market your health & coaching business consistently, effectively, then no one knows about you.   There are dozens of ways for you to market your health coaching business here. Some are direct and others indirect. Indirectly marketing means you're not just sharing your freebie. That still feels a little like someone you've never met stalking you for a date. You have no reason or motivation to get a freebie (let alone, to those of you who are posting on social media your programs and hoping that people register from social media – that strategy unfortunately would go on the “20 ways to kill your organic marketing” list.   Indirectly marketing your freebie means you're sharing it but leading with some other generous offer first. Did you know? We no longer require 7 touches before someone will know, like, and trust you – potentially even enough to give you an email, let alone buy from you – it takes about 21 today!  Yes, 21 times(many say 28) in front of someone. And they are not seeing every post you painstakingly made on social media. People have lives. They don't wait for your next post, email, or video. So create, yes. Then share, send, and resend when they didn't open. Be purposeful, have a plan and it's then that these will get your wheels creative juices going!  You can return to this over and over! It's not a checklist suggesting you need them all, but you do need number 1, then you need to give it wheels as many of the additional simple ways to market your health & fitness coaching business will. Create a Freebie If you don't have one you love, that works consistently, focus on this until you do. Where do you post it? Not just hidden on your website. In your blogs, podcasts, interviews, and on social posts in an organic not spammy way. Be sure that you don't make this mistake: make a freebie, and then leave it. Or this mistake: make a freebie and then make another and another. Stick with your freebie. Promote it, and drive traffic to it (in ways I'll share below as well as paid traffic depending on your budget). Watch your conversions every week. How many people actually opt in for it? If you create anything… that no one wants.. you've wasted time. So be sure you base what you make on what your customer wants. Keep tweaking until you know that the conversion rate (number of people who land on your freebie thank you page after being presented with your freebie) is high before you go and create another one.  Not many things on this list will market your health & fitness coaching business the way a freebie will. It's going to be true for a long time.  Pop Ups Add a pop up on your website to the freebie.  Examples of pop ups include: announcing something special, are you leaving/before you go, and did you forget? I'm including 3 images of pop-ups in the notes here that may give you ideas. And yes, they can be annoying. But they do work.  Create content that lives forever:  Start a Blog Write an Article or post for someone else. Create a Video  Start a Podcast.  Every time you post a new blog (relevant), video, or podcast, insert a ‘native' CTA for the freebie and then create a slice of that content and share it on at least 5 platforms with a graphic. Haven't been doing this and have tons of content (a book? Blog or podcast?)? You can go back and do this for every one of them! Continue to share them once created over and over again. This is really an indirect share of your freebie.  You've got gold, now you just need to harvest it! The gold here is that as long as the content is still relevant, you can and should drive traffic to it regularly.  Examples of These Simple Ways to Market your health & fitness coaching business in Action:  I have a knee strengthening video on YouTube.  It has millions of views. In it there are 5 or 6 exercises. I can and should share ONE of them in a short video post and tell them that to get the rest of the exercises they can watch the full-length video here…xxxx.  I can also share a study about omega 3 and inflammation in knees (I have in my arsenal) and suggest if they want other ways to exercise for relief... they watch the video.  So while I'm sharing a free social post to another free full length video... in order to finally give them an option to “opt in” and subscribe to my email list with another “freebie” – it often takes that kind of chain reaction to prove the trust factor to a new prospect. (85% of consumers make a slower decision than the 15% of us who may jump in) Got tons of blogs? Create a book using them. Each blog can be a chapter. In every chapter link to or send to the free resources in your freebie. The book itself can be your freebie. Using a free book with shipping or a free pdf version with a small fee.  (Often called a “trip wire” based on the theory that buyers of a small item are usually the best buyers for something more).  Be a Guest. Every time you're a guest on someone's stage, podcast, or summit, share your freebie, with a juicy description. It's not a pdf, it's a solution to a big problem your audience has.  Ask for a Referral current members to give you a paid client. Ask ONE person for one referral. Don't send some kind of a broadcast to a group of people expecting someone to step up. What happens when you do that in a room? Everyone believes someone else will but feels no obligation or inspiration to do so.  Tell them how to do it in a specific way and reward them both.  Share success stories/ testimonials. When you do this, how you get your testimonials matters. It's not an accident. There are questions you absolutely want to ask and those that you don't.  Want help collecting testimonials?  Sponsor an event.  Events are always looking for business partners who then get their name on the t-shirt, or the advertisement, or get to talk at the event. Explore how much it would be and the visibility you would have.  What this looks like:  I sponsored an event for $12500. I was a keynote speaker, had a vendor booth, and gave a workout one morning before sessions. I paid for my sponsor multiple times over in the revenue from new clients and students that continue to be a part of programs today. So don't dismiss these paid opportunities to be in front of a dream live audience. They may be a far better investment than paying for Facebook or Google ads to strangers.  Brand It Consider putting your own brand name and logo on a t-shirt. Then wear it every time you're on camera. Strategically you want to make sure placement of the logo is clear and legible and probably higher up than you might ordinarily have it on a t-shirt. I was on with a colleague recently and watched a replay clip of us he shared. In it, he had on his branded shirt, and while I was in brand colors, he was a billboard in his shirt, as well as in the graphics framing the clip that was used for social media. Brilliant! I go to the gym or to run errands regularly wearing a visor. Why wouldn't I get branded visors made? In fact, I have one. There are dozens of ways you can apply this.  Be a Vendor Be a vendor with a booth at a health fair or women's event/kids' event (where would your customer be?) There's a fee but if it's your specific demographic it's probably a lot better way to spend that money than spend the same on Facebook ads.  Host a program for your (or other) church Present at Women's Meetings Contact women's organizations in the late spring/early summer about doing a program for them next year. This is when many organizations wrap up for the summer, new officers are installed, and t he new Vice President or Education chair has the task of deciding the programs for the next calendar year before fall. Sometimes organizations -specifically women's philanthropic organizations – have multiple divisions in the same town/city. In the college town I lived for 30 years there were 20 unique subdivisions and I presented at more than half over the years.  Market Your Health & Fitness Business with Radio Exposure Contact the local radio station about a month or day – sleep awareness month, osteoporosis day – and offer to provide tips and do a talk show or be interviewed with their host. When you're booked, promote promote, promote. After you're on, get the recording, send it out and promote, promote, promote. Use that station's logo on your site in an “as seen on.”  Be Seen on TV Contact the local TV station and pitch a newsworthy story. Use statistics, and tie it to their largest audience. You'll need to do research on the kind of stories they do, the kind of guests they host, as well as know key soundbites that you can give them. They're busy. Make their job easy by providing the news, why it's relevant, timely and why you're the expert. Provide your contact info and 4 questions you can answer. Call, email, and keep asking to talk to the producer until you get an answer. Once you're booked, do a good job and you'll be asked back. Double your Reach Create a Buddy Pass**. If you already have clients joining your programs, whether your paid or your freebies, give them a buddy pass to share with a friend for 50% off. You'll want to tie this to some kind of reward for the one who shares it. She wants to save! So… you can do this for a special product right off the bat, a buy 1, get the second 50% off and say instead of each option costing $50 the two can join for $75.  Make Gift Giving Easy Mother's Day, Christmas, Birthdays… are all perfect opportunities for gift certificates, or special promotions. But… don't stop there. It's not really special for you to say, “Spend your gift money here.” Instead sweeten the pot. Include a package they can wrap up: send an actual book (not a pdf), a journal, a set of bands, a t-shirt, sweat towel, small ball, etc. Make it something you'll incorporate into your workouts or coaching.  Then include a $10 off or $50 off a next step program for the gift recipient too. So you're not just getting a new client sale, you're increasing the chance they'll make a second purchase and planting that seed for them too.  **About buddy passes and gift giving ease: These are ways to market your health & fitness business… as long as you talk about them! And if your ideal target market is following you, invite them to share the news with their gift-buyer! Or Be sure you know WHO you're talking to when you post or email… in the gift case you'd potentially be targeting a partner or daughter or son. You have to give that some thought.  Attend Training with Other Business Owners The networking with other business owners that you do alone can be worth the cost of attending. This could be as small as attending your Chamber of Commerce business networking breakfast once a month. But it can today be virtual and if your business is virtual, even better. Yesterday in fact, on day one of a two-day training on business skills (yes, even after marketing fitness for 35 years I still invest in learning and getting coached myself).  In our small group, we had a chance to hear each other and everyone in my group needed what I have. When you have your radar open to every situation you're in, there is a potential to meet others who need your services, it can happen organically. Even if not them, their wives, or moms or daughters or a corporate presentation could be waiting for you.  There you are! All the best in 2023! Resources for building your business:  Marketing to Women Copywriting course: https://www.flippingfifty.com/copywriting-course  Flipping 50 Menopause Specialist: https://www.flippingfifty.com/specialist  Help Your Clients Sleep: https://www.fitnessmarketingmastery.com/sleeper  

Turn your book into a best seller. Join Laura Gassner Otting as she hosts this week's episode of LGOtv with guest, Becky Robinson. Becky Robinson - Founder/CEO, Self-Taught Marketer, Marathoner.Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Since launching more than nine years ago, under Becky's leadership, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. In April 2022, Becky is publishing her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University.Timestamps:1:30 Reach is the users manual to becoming a thought leader.4:07 We are promoting the value, not ourselves.9:52 The reality of what it means to be a best times seller.10:30 “What do you want your book to do for you?”15:08 Traditional publishers vs. Hybrid Publishers.18:50 The working phase.24:25 Getting book reviews.30:47 Four Commitments: Value, Consistency, Longevity, Generosity.31:32 Value isn't the same for everyone. Who is your audience?41:22 Who is your book for and who is it not for?43:29 We really don't have competition, people usually will buy more than 1 book of the same topic.48:47 Own your own domain - the place you own and control.58:52 How to get in touch with Becky Robinson post episode.https://www.instagram.com/beckyrbnsn/https://www.facebook.com/BeckyRbnsnhttps://www.linkedin.com/in/beckyrbnsn/https://twitter.com/beckyrbnsnUpcoming Book Launch – Reach - https://amzn.to/3rUWIk0 Becky Robinson - www.beckyrobinson.com Weaving Influence - www.weavinginfluence.com

Tools and tactics may change, but the principles of book marketing remain the same whatever the situation. Becky Robinson gives advice on how to reach readers and market your books for the long term. In the intro, The Things You Think Matter — Don't [Ryan Holiday]; Boost Your Backlist [ALLi]; Craving Independence [The Bookseller]; 21st […] The post Reach: Create The Biggest Audience For Your Book With Becky Robinson first appeared on The Creative Penn.

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872 (Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause). Today Becky is joined by https://dorieclark.com/ (Dorie Clark) – a recognized communication coach and Wall Street Journal bestselling author of https://dorieclark.com/longgame/ (The Long Game), https://dorieclark.com/entrepreneurialyou/ (Entrepreneurial You), https://dorieclark.com/reinventingyou/ (Reinventing You), and https://dorieclark.com/stand-out/ (Stand Out). During the episode, Dorie and Becky discuss the fourth commitment of Reach: Longevity Dorie shares about the impact of earning your success, which is a road with no shortcuts or magic wands. She emphasizes that if we want to make an impact with our ideas, then we need to be prepared to do what is necessary to make those things happen – put in the time and energy. During the episode, Dorie also shares: About her most recent book, The Long Game. Her experience in marketing The Long Game compared to her other three books. Real talk about how she made the Wallstreet Journal's bestsellers list. Advice for first-time authors who want to make a bestseller list. How authors can build their influence over time using an opt-in email list. How to identify people or organizations that would be interested in buying books in bulk. Her experience using The Long Game success strategies as an author and business owner. How to balance patience and proactiveness when it comes to reaching your goals. Why “strategic patience” is key when setting reasonable boundaries of the time it takes to become successful. Why authors should partake in “the long game” when marketing their books and building an online presence. For our show notes, including action steps and resources, visit: https://weavinginfluence.com/?p=39531 (https://weavinginfluence.com/podcast/episode-94-longevity-with-dorie-clark/) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Imagine starting a company to give yourself an income source that is compatible with your role as a mom of small children. And then, as that company grows, realizing your role is really about creating opportunities for others – providing meaningful, flexible work, access to great content and guidance to reach goals and grow influence.  And then, 10 years in, you write a book about everything you learned and have an early reader community of more than 400 people who are chomping at the bit to read your book. That's Becky Robinson's story.  In the latest episode of the Make Meaning Podcast, host Lynne Golodner interviews Becky Robinson about her first book, Reach: Create the biggest possible audience for your message, book, or cause. They discuss the successful book marketing business that inspired the tome, Becky's writing and publishing process, and the 4-step formula for growing your reach. In this episode, Lynne and Becky discuss:  Building a book launch team Becky's approach to book marketing Social media, email marketing & websites Creating value Content marketing Meaning, purpose and making a difference How to help marginalized individuals face challenges growing their reach  The 4 Commitments Growing an online audience in a noisy marketplace How to be memorable & meaningful Links and Resources:  Dan Rockwell Lynne Golodner's Author Brand Mastermind Mark Miller David Cooperrider – Appreciative Inquiry Weaving Influence Buy Becky's Book Find Becky Robinson: Website  Facebook Twitter  Instagram  LinkedIn Podcast The Make Meaning Podcast will be on hiatus until October 2022, at which point we will kick off with interviews featuring Rosina Lippi (a.k.a. Sara Donati), Merle Saferstein, Sara Henning, Andrew McDiarmid, Christopher P. Locke, and more authors and writers!

Becky Robinson, author of "Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause," joins host Olivia McCoy to discuss how to build an audience for your brand, grow your reach, and create influence as an author. Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders. She holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. Learn more at weavinginfluence.com and beckyrobinson.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

So many writers say they write to figure out what they believe or make sense of a situation. Ly Tran says she writes to overcome self-doubt and to celebrate her voice. More than that, she says her words connect her to others, and the best part of putting a book in the world is the feedback she gets from readers who say that her story touched them in a deep and meaningful way. In the latest episode of the Make Meaning Podcast, host Lynne Golodner interviews Ly Tran about her memoir, House of Sticks, which took six years to write after landing a contract simply by the strength of her pages as presented to a professor. Ly came to America at the age of 3, a Vietnamese refugee who was a sweatshop worker as a child and spent a decade failing school as her vision deteriorated. Literature was her only refuge, holding books close to her face to commune with characters. With the gift of a pair of contacts at high school graduation, she eventually made it to Columbia University, where instructors saw her gifts and encouraged her to write her incredible story.  In this episode, Lynne and Ly discuss:  Her parents' response to her truth-telling: “You do what you need to do.” Finding identity in food and language Embodying multiple conflicting identities The myth of “the American dream” Realizing that she's not like other kids and learning to find her own way How books can be our salvation Code-switching How to honor family and values while assimilating Her next book, a historical novel about the Tru'ng Sisters The need for strong Asian-American voices Links and Resources:  The Bluest Eye by Toni Morrison The Model Minority Myth My Brilliant Friend by Elena Ferrante Columbia University Writers in New York at NYU Fierce Attachments by Vivian Gornick Maps to Anywhere by Bernard Cooper Find Ly Tran: Website  Facebook Twitter  Instagram  Coming up next on the Make Meaning Podcast: Lynne interviews Becky Robinson, founder of Weaving Influence and author of Reach: Create the biggest possible audience for your message, book, or cause.

My guest for this episode is Becky Robinson. Becky is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, non-profit and business leaders, coaches, trainers, speakers, and thought leaders. Since launching nearly a decade ago, the firm has provided a wide range of services to help clients launch more than 150 books, enabling thought leaders to build their brands, acquire more business customers, and increase book sales. In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. It quickly rose to be a top-ranked Amazon hot new release best seller within days of its launch. Becky began her career working for a nonprofit supporting disabled adults. In her work at Weaving Influence, she has supported nonprofit leaders with marketing their organizations. Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. Here's what to expect during the episode: What does REACH mean for nonprofit organizations and leaders? How does the 'Influence Gap' apply to nonprofit organizations? What are the 4 commitments that nonprofit leaders can make to increase the audience and impact of their organizations? How often should your nonprofit post on social media? Connect with Becky Robinson! Website: https://beckyrobinson.com/ Book: https://beckyrobinson.com/book/ Facebook: https://www.facebook.com/BeckyRbnsn Instagram: https://www.instagram.com/beckyrbnsn/ LinkedIn: https://www.linkedin.com/in/beckyrbnsn/ Twitter: https://twitter.com/BeckyRbnsn Go to: https://hilandconsulting.org/trustbuilding to get your free: Trust Building Action Plan.   Mary's book is available on Amazon or wherever books are sold: Love Your Board! The Executive Directors' Guide to Discovering the Sources of Nonprofit Board Troubles and What to Do About Them.   Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!     Let us know the topics or questions you would like to hear about in a future episode. You can do that, and follow us, on Facebook.   Connect with Mary! LinkedIn: https://www.linkedin.com/in/maryhiland Inspired Nonprofit Leadership Facebook Group: https://tinyurl.com/inspirednonprofitleadership Company Facebook: https://www.facebook.com/hilandconsulting Website: https://www.hilandconsulting.org  

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872 (Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause). Today Becky is joined by https://letsgrowleaders.com/biographies/ (David Dye) – Author and President of https://letsgrowleaders.com (Let's Grow Leaders). During the episode, David and Becky discuss the third commitment of Reach: Consistency. David shares about the impact of creating small bites of content–taking a moment at the end of each day to write something down–that will add up over time. He emphasizes the importance of finding someone who needs your content and writing to them consistently. This will help you identify an audience and continue showing up with value. During the episode, David also shares: About himself, his books, and his work in the world. About his most recent book, https://www.amazon.com/Courageous-Cultures-Karin-Hurt/dp/1400219566/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1582811317&sr=8-1 (Courageous Cultures).  Why consistency is so important when it comes to building a business, building thought leadership, and marketing books. How he got started with growing an online presence. How long he has been blogging and how he has grown his influence from there. What year he wrote his first book, as well as the title of it. What he has done consistently to keep his first book in online spaces so that it continues to sell. What he consistently does to reach people with his books, business, and thought leadership. How you can get started with building a platform and having consistent online relationships.  What it means to “Find your Jennifer.”  How he has been able to sustain his energy for consistency over time. Details about his upcoming book. Some of the outcomes that he has experienced as a result of being consistent over time.  For our show notes, including action steps and resources, visit: https://bit.ly/3NArIQb (https://bit.ly/3NArIQb)  Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Building an online presence can feel “salesy” at times.. But Weaving Influence CEO and author Becky Robinson strives to flip the script toward social media marketing. It doesn't have to feel like you're pedaling a product. Instead, treat it as an act of service to the world. Tune in to this new episode of The Conscious Marketer podcast — Expanding Your Reach: How to drive social media momentum for your message, book, or cause with Becky Robinson. Key points covered in this episode: ✔️ Becky Robinson shares her blog's humble beginnings. Even then, she aimed to help authors create influence in the world through their ideas. ✔️ The attitude of the author can affect sales. The product value isn't everything. Becky Robinson also explains the significance of authors building online connections in getting their desired results. ✔️ The publisher doesn't do the marketing. Authors tend to juggle promoting their products while doing final edits. Get preparations done before signing the contract so you can focus on your campaigns. ✔️ A large permission-based email list is a metric for success. If people are willing to let you in their inbox, that means they're interested in your work. Form connections with those who align with your content, and drop valuable messages regularly. ✔️ The commitment to online marketing creates the biggest possible impact. Be active on social media for a wider reach.  ✔️ Becky Robinson compares social media marketing to planting trees. You may not be the one who enjoys the fruit of your creation. But do it in faith that it could make a difference to a generation beyond your lifetime. ✔️ Building an online presence needs time and patience. Create a marketing strategy that brings you joy and is sustainable. A good place to start is to write a meaningful post every two weeks. ✔️ Break through the noise by being yourself. Amplify your purpose, and stand out from the crowd. Also, draw in your true audience by identifying your core topics and staying consistent.  Becky Robinson is the founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders.   She has helped clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales.  She is also the author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, which shares how to create the biggest possible audience for an idea, book, business, or cause.  https://weavinginfluence.com ———————————————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs.    CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business.   The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath   Website: https://consciousmarketer.com/   SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday

Do you want to know how to reach through the noise to make an impact with your book?Listen as Becky Robinson, author, digital marketer, and Founder and CEO of Weaving Influence shares how to expand your reach to make more sales and create a lasting impact with your book.In this week's powerful episode "How to Best Reach Through the Noise with Your Book" you will discover…What you need to do to build your brand to attract the right audienceWhat it takes to create "real" influence in your nicheEasy ways to repurpose the powerful information inside your bookHot tips to become the best spokesperson for your bookAnd a whole lot more…Here's how to buy your copy of Becky's new book "Reach: Create the Biggest Possible Audience with Your Message, Book or Cause"Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872 (Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause). Today Becky is joined by https://burg.com (Bob Burg) – Hall of Fame Keynote Speaker and Bestselling Coauthor of https://www.amazon.com/Go-Giver-Little-Story-Powerful-Business/dp/0241976278/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= (The Go-Giver). During the episode, Bob and Becky discuss the second commitment of Reach: Generosity. Bob shares about the importance of giving value to others and why there's nothing manipulative or self-sacrificial about it. Being generous is simply a fulfilling and profitable way of doing business. During the episode, Bob also shares: About himself, his work in the world, and his books. His definition of giving. Some of the authors he admires and how they provide immense value through their online presence. How he has been generous to others through his online presence over the years. The impact he has seen from giving value to others as it relates to creating reach for his books and his business.   An in-depth explanation of the title of his book, The Go-Giver.  Why people should embrace giving, rather than resisting it.  For our show notes, including action steps and resources, visit: https://bit.ly/3FQXWE1 (https://bit.ly/3FQXWE1)  Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872 (Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause). Today Becky is joined by https://bookmarketingmentors.com (Susan Friedmann) – Author, Marketing Mentor, https://podcasts.apple.com/us/podcast/book-marketing-mentors/id1053995420?mt=2 (Podcast Host), and Founder of https://www.avivapubs.com (Aviva Publishing). During the episode, Susan and Becky discuss the first commitment of Reach: value. Susan shares how she helps authors identify their niche market and how they can bring value to their target audience. Make sure to listen to the end of the episode for a special surprise! During the episode, Susan also shares: About herself, her work in the world, and how much she enjoyed Becky's new book, Reach. Her definition of value as it relates to identifying a niche market.  How often she works with authors who lack clarity about their core topics, the value they hope to bring, and the target audiences they hope to reach. Why having a niche is so important. How identifying your niche will bring you clarity about the publications or the places you need to show up in. The challenges authors face when they don't have clarity about the value they want to bring. How an author or thought leader can determine whether or not their work is valuable. The criteria for how she evaluates manuscripts and the value they offer. For our show notes, including action steps and resources, visit: https://bit.ly/3s0dGPr (https://bit.ly/3s0dGPr)  Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Hello and welcome to Megan's Social Media Marketing Show and boy, do I have a treat for you. In this episode I am chatting with Becky Robinson, author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky is going to help you get your message out into the world.  To get the full show notes, links mentioned in this episode, or to read the transcript head to my website: https://www.meganericson.com/blog/ep39-creating-your-biggest-possible-audience *Previously recorded from an Instagram Live

Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders. Since launching nearly a decade ago, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. Becky's newest book with Berrett-Koehler Publishers is “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause,” which shares how to create the biggest possible audience for an idea, book, business, or cause. www.beckyrobinson.com www.weavinginfluence.com

In this episode of The Book Marketing Action Podcast, Becky is joined by https://in.linkedin.com/in/tnvora (Tanmay Vora) – Founder of https://qaspire.com (QAspire), a company that combines leadership and capability development with visual thinking. Tanmay shares about his journey to build online influence and make a difference through his ideas, as well as how he has incorporated the four commitments of Becky's book, https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872 (Reach): Create the Biggest Possible Audience for Your Message, Book, or Cause, into that journey. During the episode, Tanmay also shares: About himself and his work in the world. How he began building his online influence. The strategies and approaches he took when building relationships and an audience online. What consistency means to him and how frequently he creates and shares content. The various ways in which he has practiced and received generosity. How longevity has made an impact on his success. His advice for people who are just beginning the journey to creating reach.  For our show notes, including action steps and resources, visit: https://bit.ly/3wUqZnR (https://bit.ly/3wUqZnR)  Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

In this episode of The Book Marketing Action Podcast, Becky shares about her experience recording the audiobook for Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Then, https://www.linkedin.com/in/whitneyjohnson (Whitney Johnson) – CEO of https://whitneyjohnson.com/disruption-advisors/ (Disruption Advisors), Expert at Smart Growth Leadership, and Award-Winning https://whitneyjohnson.com/books/ (Author) – reads the foreword she wrote for the book. During the episode, Becky and Whitney also share: About the journey of recording an audiobook, how much time must be invested in it, and the joy authors can find in revisiting their work. How they have been involved in each other's lives, as well as how they have inspired each other over the years.   The foreword Whitney wrote for Reach. Various exciting upcoming opportunities to learn and grow with Becky. For our show notes, including action steps and resources, visit: https://bit.ly/3IzdEn6 (https://bit.ly/3IzdEn6)  Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

This week I got the chance to sit down with one of my favorite people, Becky Robinson, CEO of Weaving Influence. Her digital marketing agency partners with authors and other thought leaders to grow their influence online. She's also the author of “Reach: Create the Biggest Possible Audience for Your Message.” She shares some great advice on how to make sure that your online and offline brands are supporting each other in ways that are true to your values. If you're looking to expand your digital presence, I highly recommend tuning in.  

This episode of the Book Marketing Action Podcast focuses on the process of creating a book trailer and how important they are to the book-marketing journey. Becky shares insights from her recent adventure—creating two types of trailers for her own book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. During the episode, Becky also shares: Information about herself and the topic of the episode: “Exploring Book Trailers for Authors.” Tips for how to create a DIY book trailer, what goes into filming a professionally-produced trailer, how important wardrobe and other small details are for the final product, and the amount of time and money that must be invested for each trailer.  Action steps to help listeners through the book-trailer journey.  For our show notes, including action steps and resources, visit: https://bit.ly/3i3ZrDT (https://bit.ly/3i3ZrDT)  Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

The final episode of Season 2 focuses on the different types of editors within the book publishing industry and the role each one serves. Kate Babbitt -- Copy Editor of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, by Becky Robinson -- shares advice for finding a great editor, what to look for in an editor, and how authors can move past their biases to form a deep connection with their editor. According to Kate, an editor is there to be an author's strength and help them succeed in the best possible way. During the episode, Kate also shares: Her work in the world and how she developed a passion for editing.  The different types of editors that authors can work with on their journey. How to differentiate between a developmental editor and a ghostwriter. The editors who will join your team once you're past the stage of developmental editing. The difference between a developmental editor and a copy editor and what a new author should expect to see in their edited manuscript.  Why she considers copy editors to be wing women for authors. What she wishes authors knew about working with editors. What authors can do to reframe their view of an editor's role in the process of bringing their book to market.  For our show notes, including action steps, and resources, visit: https://bit.ly/3q0YgZB (bit.ly/3q0YgZB) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by  Barb Roose — Speaker, Author, and Literary Agent. During this episode, Barb shares: Her advice for submitting the first draft of a manuscript and how to handle the editing process. The magic number of 10,000 book sales in the first year and why it is often the goal for authors. Which of her books has sold the most copies, and if her devotional, Surrendered, might be on track to surpass it.  The difficulties that people from marginalized communities face in creating traction for their books, messages, or causes.  The four specific dials for BIPOC and other diverse writers, and what each one means. Her advice for how to increase the visibility of diverse voices without causing the person to feel that they're only being invited in order to create more diversity. What helped her turn up the dial on her credibility and visibility, as well as what she sees other people struggling to overcome. Her thoughts about how members of the majority can help elevate and amplify people with marginalized voices. For our show notes, including action steps, and resources, visit: https://bit.ly/3lUpnmW (https://bit.ly/3lUpnmW)  Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Chris Brogan — Writer and Strategic Advisor at Chris Brogan Media. During this episode, Chris shares: His journey as an author and strategic advisor and the success he has achieved over the years. How he always showed up early on new social media platforms, and why his favorite platform will always be email. The importance of engaging with people and extracting potential barriers when selling through writing.   Why creating useful, valuable content is the key to longevity. That consistency of presence is far more important than maintaining actions.  What his Sunday newsletter means to him and the following it has accumulated over the years. The pluses and minuses of longevity.  That it takes a long time to become an “overnight success.” The books he has written, their success, and which one is his favorite. The role generosity has played in his life and his career.  Some of his most essential and helpful tips for writers. For our show notes, including action steps, and resources, visit: https://bit.ly/2Y1oSiH (https://bit.ly/2Y1oSiH)  Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Justin Miller—Author and CEO of CARE for AIDS, Inc. During this episode, Justin shares: How his brother David, who was marginalized because of his disabilities, inspired his journey, and how he was first introduced to the AIDS pandemic. What led him to creating CARE for AIDS with his co-founders, and the model of their organization. The impact CARE for AIDS has had on clients, their children, local economies, and people all around the world who have contributed to the success of the organization. The importance of creating a focused and consistent message, and mobilizing people who are invested in that message. His investment in stewarding relationships with partners and making sure they know how to tell the story of the organization well and be great ambassadors. The setbacks he has faced throughout the journey of growing his nonprofit. How the book he wrote with his co-founders has helped them share the message of CARE for AIDS with a wider audience, how it resonates with people, and how they will continue to incorporate the book in their outreach.  The importance of organic reach and consistency when building support for your organization. For our show notes, including action steps, and resources, visit: https://bit.ly/2VuBQnL Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode is part of an ongoing series called “Author Journeys”. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Minal Bopaiah—Author, Equity Strategist, and Founder of Brevity & Wit. During this episode, Minal shares: What her experience has been like growing her influence online. When building connections on LinkedIn, what worked well for her. The challenges she faced on the journey to getting her book contract. A challenge for marginalized voices particularly is that, at least in the business space in business books, it seems you almost have to be making six figures in order to be able to get the book deal and afford the extra publicity and marketing around the book.  Her perspective on difficulties that people from marginalized communities might face. What, if anything, people can do to elevate marginalized voices. For our show notes, including action steps, and resources, visit: https://bit.ly/3yajk2h Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Dr. Beverly Kaye—Author, Speaker, and Thought Leader. During this episode, Bev shares: The different experiences that she's had in building reach for her work, both before she had online tools, and now after. What her marketing team did as she started to build reach for her training company in the 90s. About her entry into using online approaches to reach her audience. Ways that she's continuing to invest in her thought leadership brands. The principles she followed that helped her become successful and have impact with her ideas. For our show notes, including action steps, and resources, visit: https://bit.ly/3koUSGy Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Karin Hurt—CEO, Speaker, and Award-winning author. During this episode, Karin shares: About her work in the world and her four books The beginning of her author journey and how and when she decided to begin growing influence and connections online For people who are in the beginning of trying to grow a following, create reach, or create a platform, when that all started to come together for her Surprising insights she's gained along her journey In addition to the principle of consistency, other principles that she found to be critically important to her in growing online influence and a business  Advice for people who might be struggling to create an online presence For our show notes, including action steps, and resources, visit: https://bit.ly/3AiNEt3 Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Todd Sattersten—Publisher at Bard Press, “Producing One Best-Selling Business Book At A Time.” During this episode, Todd shares: About his work in the world and books What is required for an author to successfully market and sell their book How the idea that you have to get the problem right and how he thinks the book, The ONE Thing, demonstrates that principle The difference between selling books and marketing books As it relates to sales and marketing, tactics that he recommends that apply universally Why selling 10,000 books in the first year is so important  For our show notes, including action steps, and resources, visit: https://bit.ly/3wTJplz Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Sabrina Horn—CEO of HORN Strategy and author of Make It, Don't Fake It: Leading with Authenticity for Real Business Success. During this episode, Sabrina shares: Why writing a book at this point in her life and career was important Insights she's uncovered along her author journey How she has applied strategy to the author process  The most important things that she's going to do before her book goes live Challenges she faced so far For our show notes, including action steps and resources, visit: https://bit.ly/3cuNlBq Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by T. Mark Miller—Author and Vice President of High Performance Leadership at Chick-fil-A. During this episode, Mark shares: How he measures his goal of reaching leaders with his content The difference between reaching people online and in person His point of view related to spacing out book launches What writing and publishing books over the past decade has taught him about creating reach for his work Challenges he's faced along the way What surprised him along his author journey For our show notes, including action steps and resources, visit: https://bit.ly/3oyeacB Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Jon Gordon—11x Best-selling author of 23 books, speaker, positive leader.  During this episode, Jon shares: What has been the most important tactic in gaining reach for his books, ideas, and work How he converted people who saw him speak into staying connected through his newsletter What he's learned along the way of publishing multiple books Pivotal lessons he's learned along his author journey How valuable an email list is when releasing new books Surprises along his journey For our show notes, including action steps and resources, visit: https://bit.ly/3hH0Y3S Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Cathy Fyock—Author, Book Strategist, and Certified Speaking Professional (CSP). During this episode, Cathy shares: The timeline of pivoting to a new business What's been most important to her on her journey What she's learned about what it takes to expand awareness of her thought leadership in a new area Challenges she's encountered What she's most hoping to achieve How generosity has played a role in her journey What a tribe is and what her tribe means to her For our show notes, including action steps and resources, visit: https://bit.ly/2RWtTpE Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode is part of a new series called Author Journeys. This ongoing series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Lisa Kohn—award winning author, leadership consultant, and executive coach. During this episode, Lisa shares: The journey of publishing her memoir Her greatest hopes for her book How she feels looking back on being on national TV What she thinks has worked best for her for expanding the reach of her book Her attitude towards fame and fortune What role generosity has played in her journey For our show notes, including action steps and resources, visit: https://bit.ly/3fi1z91 Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Because today's Earth Day, and because World Penguin Day is coming up on April 25, we wanted to release this very special episode to give you a glimpse into Charles Bergman and Susan Mann's author journey, and to make you aware of this important cause of conserving penguins in their natural habitats. Charles and his wife, Susan Mann, took an amazing journey all around the world—to see every species of penguin and photograph them—and then wrote this incredible book, Every Penguin in the World: A Quest to See Them All. We want to let you know that this is the first of several podcasts that we're recording as Becky preps to publish her book Reach: Create the Biggest Possible Audience for your Message, Book, or Cause, coming in April 2022. Becky's been interviewing different authors and thought leaders as she writes the book. This interview that you're about to listen to is a little bit different, but it does still focus on ideas and tricks that you can apply in marketing your own book.  https://bit.ly/3amaox0 (Click here) for our show notes. Please feel free to send a message to Becky to share your thoughts!