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7 episodes with weaving influence
3 episodes with weaving influence
2 episodes with weaving influence
2 episodes with weaving influence
2 episodes with weaving influence
3 episodes with weaving influence
What's the real reason you want to write a book? If your answer doesn't connect directly to your business goals, you may be missing the mark. In this episode of Leveraging Thought Leadership, Peter sits down with Cathy Fyock, a book strategist who helps authors write the right book—the one that aligns with their business, audience, and long-term strategy. Cathy shares why writing a book should never be step one. Instead, authors must start with a solid strategy: What do you want the book to do for your business? Who exactly are you writing it for? How will you leverage it to create opportunity, revenue, or credibility? We explore the importance of aligning your book's content and audience with your current business model. Cathy also explains why writing for “everyone” is a mistake, and why serving a clearly defined niche can lead to powerful results—even if it feels narrow. If you've ever wrestled with the choice between self-publishing, hybrid, or traditional publishing, Cathy breaks down the pros and cons of each. Her recommendation? Own your IP, own your margins, and stay in control. You'll also hear surprising insights about how some authors make more from not selling books—using them as a powerful sales tool to land clients, speaking gigs, and consulting contracts. Three Key Takeaways: • Start with strategy, not writing. A successful book begins with clear goals, a defined audience, and alignment with your business model—not just a blank page and good intentions. • Niche focus drives greater impact. Writing for a well-defined, specific audience builds credibility and creates stronger results than trying to appeal to everyone. • Books are business tools, not just products. The real ROI often comes not from book sales, but from using the book to generate leads, secure speaking engagements, or land high-value clients. If you found value in the strategic insights shared in this episode, you won't want to miss our conversation with Becky Robinson: "Writing a Book As an Extension of Your Business." Becky, the founder and CEO of Weaving Influence, delves into how authors can seamlessly integrate their books into their broader business strategies. She shares practical advice on launching a book, building a lasting platform, and ensuring your message reaches the right audience over time. This episode is a must-listen for anyone looking to amplify their thought leadership and make their book a cornerstone of their business growth.
“Sometimes people are unsure about showing up in online spaces with the value that they have to share with the world, but I always encourage you to do so because when you show up online to add value to others, you create the biggest possible opportunity to make a difference with the world.” – Becky RobinsonToday's featured award-winning bookcaster is a mom, wife, event facilitator, keynote speaker, distance runner, and the Founder and CEO of Weaving Influence, Becky Robinson. Becky and I had a fun on a bun chat about her book, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause”, the importance of human connection, faith in business, and more!Key Things You'll Learn:Her journey from starting a solo consulting venture to building a successful marketing agencyThe keys to Becky's longevity in businessHow a valued employee helped Becky up her game as a business ownerHer top three lessons from starting, running, and growing her podcastBecky's Site: https://weavinginfluence.com/Becky's Books: https://www.amazon.com/stores/author/B0097C6FQU/allbooksThe opening track is "Set Sail" by Sparks Dynamite. To listen to and download the full track, click the following link. https://planetastroproductions.bandcamp.com/track/set-sail-intro Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou May Also Like…Ep. 837 – Make Your Author emPact with Stephanie Feger (@stephaniefeger): https://www.goingnorthpodcast.com/ep-837-make-your-author-empact-with-stephanie-feger-stephaniefeger/Ep. 681 – Make Someone's Moment Through Podcasting with Kelly Smith: https://www.goingnorthpodcast.com/ep-681-make-someones-moment-through-podcasting-with-kelly-smith/Ep. 712 – When Your Heart Says to Leave a Legacy with Bridget Cook-Burch (@inspiritwriter): https://www.goingnorthpodcast.com/ep-712-when-your-heart-says-to-leave-a-legacy-with-bridget-cook-burch-inspiritwriter/216 – The Write Way with Amy Collins (@askamycollins): https://www.goingnorthpodcast.com/216-the-write-way-with-amy-collins-askamycollins/Ep. 670 – The Bestselling Book Formula with Honorée Corder (@Honoree): https://www.goingnorthpodcast.com/ep-670-the-bestselling-book-formula-with-honoree-corder-honoree/Ep. 873 – From Broken Places to Booming Business with Rachel Thompson (@RachelintheOC): https://www.goingnorthpodcast.com/ep-873-from-broken-places-to-booming-business-with-rachel-thompson-rachelintheoc/Ep. 835 – Turn Words Into Wealth with Aurora Winter, MBA (@AuroraWinterMBA): https://www.goingnorthpodcast.com/ep-835-turn-words-into-wealth-with-aurora-winter-mba-aurorawintermba/Ep. 583 – How to Be the Face of Your Business with Tonya Eberhart (@brandfacestar): https://www.goingnorthpodcast.com/ep-583-how-to-be-the-face-of-your-business-with-tonya-eberhart-brandfacestar/Ep. 391 – Why You Need Publicity and Social Proof to Close More Business with Jane Tabachnick (@JaneTabachnick): https://www.goingnorthpodcast.com/ep-391-why-you-need-publicity/Ep. 660 – You Published A Book...Now What? With Carolyn Choate: https://www.goingnorthpodcast.com/ep-660-you-published-a-booknow-what-with-carolyn-choate/Ep. 942 – Breathe. Write. Breathe. with Lisa Tener (@LisaTener): https://www.goingnorthpodcast.com/ep-942-breathe-write-breathe-with-lisa-tener-lisatener/Ep. 915 – Showering Your Way to Self-Love & Deeper Mindfulness with Jenny Garufi (@jennymannion): https://www.goingnorthpodcast.com/ep-915-showering-your-way-to-self-love-deeper-mindfulness-with-jenny-garufi-jennymannion/8 - Gain the Advantage with Nancy Gaines (@NancyLGaines): https://www.goingnorthpodcast.com/8-gain-the-advantage-with-nancy-gaines-nancylgaines/
In this episode, I had the pleasure of sitting down with an incredible guest, Becky Robinson, who shared not only her entrepreneurial journey, but also a wealth of insight on building influence online. We kicked things off by getting to know her personally—her family life, favorite pastimes, and what brings her joy. She opened up about how she launched Weaving Influence and the inspiration behind her book Reach, including a surprising discovery she made while writing it. We dove into her expert framework for establishing thought leadership online—covering value, consistency, longevity, and generosity—and she offered actionable advice for authors and thought leaders just getting started. Becky is also generously offering her book Reach to our listeners because she's passionate about getting it into your hands and helping you grow your impact. It was a heartfelt and inspiring conversation you won't want to miss!// Visit Becky: https://weavinginfluence.com/ Follow her on LinkedIn: https://www.linkedin.com/in/beckyrbnsn///Follow me on Instagram: http://www.instagram.com/demetriazingaVisit my Website: HerBusinessElevated.com☕ Book your 1:1 Coffee ChatSupport My Podcast- Buy Me a Coffee
In this episode, Nicholas Kuhne chats with Becky Robinson, founder and CEO of Weaving Influence, about the power of books as business tools and how to effectively market your ideas. Becky, an expert in book marketing and thought leadership, shares her proven strategies for growing an audience, launching a book, and turning your expertise into lasting influence.She reveals how authors, entrepreneurs, and business leaders can use books as lead generation tools, how to build an online presence before publishing, and the biggest mistakes to avoid in book marketing. Whether you're an aspiring author or a seasoned thought leader, Becky's insights will help you maximize your book's reach and impact.Timestamps & Key Topics[00:00:00] Introduction to Becky Robinson & Weaving Influence[00:02:00] Are books still relevant in a digital-first world?[00:04:00] Why a book is the ultimate business card[00:06:00] The ROI of a book: Cost per acquisition vs. customer lifetime value[00:09:00] How to know if your book idea is ready for publishing[00:12:00] The importance of testing your ideas before you write a book[00:15:00] Why sharing your ideas online is key to refining your message[00:18:00] Behind the scenes: How Becky marketed her own book Reach[00:20:00] Repurposing book content for social media, courses, and more[00:22:00] The business benefits of writing a book (beyond royalties)[00:25:00] Making money as an author: Reality vs. expectations[00:28:00] Why fiction and nonfiction authors need different marketing approaches[00:30:00] The power of book awards, Amazon rankings, and media campaigns[00:32:00] How to work with Becky & Weaving InfluenceCall to Action
Today we discuss how to increase the audience for your personal brand with Becky Robinson the founder and CEO of Weaving Influence. Listen as Becky shares her tried-and-true strategies for building a personal brand and audience, helping debut authors sell over 10,000 copies of their books by harnessing the power of platforms like LinkedIn. Discover the art of authenticity and how unique perspectives can create valuable content that stands out in the crowded digital landscape. Becky also tackles common challenges authors face with building their audience, such as maintaining consistency and balancing marketing efforts with other commitments.Conquer resistance to self-promotion by viewing it as a method of sharing value. Becky outlines four key commitments—showing up with value, consistency, longevity, and generosity—that are essential for expanding reach and building genuine connections. Through engaging discussions, learn how maintaining an online presence over time can significantly grow your audience and make a lasting impact. Don't miss the opportunity to receive a free book on weaving influence.Get a copy of Becky's book hereSend us a Text Message, give feedback on the episode, suggest a guest or topicVisit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn
Social media can be the most amazing mission field if you know how to leverage it. Instead of being discouraged by its negativity and destructiveness, join Barb and social media expert Becky Robinson to learn how to make social media a tool for ministry. Becky shares 4 inspiring commitments that you can apply to your social media platform. As a result, you may discover how to become the light of Jesus in our online world. RESOURCES FROM THIS EPISODE Connect with Becky on Instagram Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause Visit Becky's Website Weaving Influence Website ABOUT OUR SPECIAL GUEST Becky Robinson is the Founder and CEO of Weaving Influence, a full-service digital marketing agency specializing in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders. Since launching over a decade ago, the firm has provided a wide range of services to help clients launch more than 250 books, enabling authors to build their brands, acquire more business customers, and increase book sales. Becky hosts the Book Marketing Action Podcast, where she shares actionable advice to help authors achieve their goals to reach more readers and enhance their brand. In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause,” which takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence.
In the final part of this two-part series, Becky is again interviewed by Franchesca Conner—a PR specialist at Weaving Influence. They take a deep dive into the nuances of marketing print-on-demand (POD) books, highlighting benefits, challenges, and strategies surrounding pre-order campaigns. With the rise of self-publishing and hybrid-publishing models, many authors face unique hurdles in timing and planning their book launches. Becky emphasizes the importance of pre-orders in establishing a book's credibility, building anticipation for launch, securing retailer links, and facilitating planned marketing efforts. Becky also reveals some of the key reasons why an author of a POD book might choose not to make it available for pre-order, focusing primarily on first-week book sales and post-launch marketing efforts. During the episode, you'll learn: What is different about marketing POD books. About IngramSpark—a book distribution platform where authors can set up their POD books for pre-order.How setting up a POD book for pre-order can benefit book awareness, sales, and marketing initiatives. Why an author would want to focus more on the first week of sales for a POD book vs. pre-orders. Whether or not it's a good idea for an author with no pre-order period for their book to switch up their categories on Amazon. How hybrid publishers typically approach pre-order campaigns for POD books and the limitations authors might face in that scenario. Don't forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
In part one of this two-part series, host Becky Robinson is interviewed by Franchesca Conner—a PR specialist at Weaving Influence. They explore the vital topic of pre-order campaigns for traditionally published authors, discussing when and how authors should start engaging their audience, the significance of one-to-one outreach efforts, and strategies for creating pre-order incentives. Stay tuned for part two of this series, which will focus on pre-order campaigns for self-published and hybrid-published authors!During the episode, you'll learn: About Franchesca and her role at Weaving Influence.Some of the key differences between pre-order campaigns for traditionally published authors and pre-order campaigns for self-published authors. The recommended timeframe for setting up pre-orders for traditionally published authors. Why it's important for authors to drive sales for their book in order to honor the investment of their traditional publisher. Which platforms are typically favored for setting up print books for pre-order and what challenges authors might encounter when using those platforms. If a publisher will usually recommend retailers for an author.How authors can enhance their pre-order campaigns through one-to-one outreach efforts.Some of the key strategies for authors to promote pre-orders of their books. Ways that authors can create pre-order incentives and if some strategies are more successful than others. Don't forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
Have you always dreamed of seeing your book translated and distributed around the world? In this episode, Becky talks to Margaux Weisman, Director of New Business Development at DropCap Marketplace, a groundbreaking platform designed to help authors expand their books globally through rights licensing. Margaux explores how DropCap Marketplace simplifies the international licensing process for authors by connecting them with vetted foreign publishers. She provides an insightful overview of the user-friendly platform and its matchmaking algorithm and outlines the new partnership between DropCap Marketplace and Weaving Influence.During the episode, you'll learn: About Margaux and her role at DropCap Marketplace.Some of the basics of DropCap Marketplace and how to get started on the platform. Common challenges that authors might face when they are trying to expand their book's reach to international markets.How the matchmaking algorithm on DropCap Marketplace helps to connect authors' books with the best foreign rights buyers on the platform.Some of the success stories of authors who have listed their books on the DropCap Marketplace and accessed foreign rights sales as a result.How the pricing of DropCap Marketplace works. What happens for an author when there is a buyer who's interested in purchasing the rights to their book.Margaux's advice for authors who want to see their books expanded throughout the world. About the partnership between DropCap Marketplace and Weaving Influence, and the benefits of signing up through the co-branded landing page. About the future of DropCap Marketplace in terms of growth and new features for authors. Don't forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
The ever-evolving digital landscape can be daunting, leaving authors unsure of where to focus their efforts. Becky Robinson, founder and CEO of Weaving Influence, shares insights from her book Reach and discusses the four commitments to cultivating online followers. From practical tips to words of encouragement, this conversation is a must-listen for both seasoned and first-time authors seeking to expand their reach in the digital world. Great Moments in the Episode 4:23 – 6:02 Why many authors fail at digital marketing. 6:33 – 8: 27 Where to start building your online presence. 8:54 – 10:50 The two-prong approach to driving people to your website. 10:55 – 11:34 What to keep in mind when doing paid advertising online. 11:50 – 14:01 One of four commitments to cultivating online followers: value. 14:10 – 16:25 What value looks like in content and in relationships online. 17:20 – 19:10 Two of four commitments to cultivating online followers: generosity. 19:30 – 23:50 Three of four commitments to cultivating online followers: consistency. 21:45 – 23:50 Four of four commitments to cultivating online followers: longevity. 24:00 – 25:45 Preparing to invest in building your online presence. 26:10 – 28:34 Tap into IRL relationships to build an online presence quickly. 28:35 – 30:04 How to build your online presence with the release of your book—a long-term view. 30:30 – 33:10 Why going viral is not the goal, and the definition of “reach.” 33:13 – 36:52 The value of a fresh, well-written book in your reach and the importance of your story. 37:09 – 40:13 Final remarks about building your digital reach. Words of the Episode masticate (v): To grind, crush, and chew (food) with or as if with teeth in preparation for swallowing. vivify (v): To enliven or animate. To endow with life or renewed life. To give new life or energy to. Connect with Becky Becky's Website: https://beckyrobinson.com/ Reach: https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872/ Weaving Influence: https://weavinginfluence.com/ Follow Journey Sixty6 https://www.journeysixty6.com/ https://www.linkedin.com/company/journeysixty6/ https://www.youtube.com/@journeysixty6writingforpub
""Learn how Becky made a successful leap from no career plans at the age of twenty to co-leading a successful ministry to leading a successful book marketing company where she is dealing with burnout."" Becky is the founder and CEO of Weaving Influence, a digital marketing agency that specializes in partnering with authors and thought leaders to reach new audiences, grow influence, and sell more books. Weaving Influence is a strong team of employees and contractors across the U.S., working virtually and flexibly to serve their clients with excellence. Since founding Weaving Influence, Becky worked with her team to launch over 200 books, including a Wall Street Journal Bestseller. Becky is an experienced speaker and presenter, facilitating events both online and in person. She is also the host of the Book Marketing Action Podcast, one of the most popular book marketing podcasts available. Don't forget to follow CB, comment, rate, review, and subscribe to the show on your preferred platform! ⭐️⭐️⭐️⭐️⭐️ Rating/reviews: https://lovethepodcast.com/courage Listen on your favorite platform: ▶️ Apple Podcast: https://apple.co/34Q2dcI ▶️ iHeart Radio: https://ihr.fm/3sKaUgM ▶️ Amazon: https://amzn.to/36j2DZz ▶️ Spotify: https://spoti.fi/3I6jXzc Websites: ➡️ Courage Consulting: https://courage-consultant.com/ ➡️ KeynoteSpeaking: https://courage-consulting.com/speaker/ ➡️ Coaching Association: https://www.acec-association.org/ ➡️ Master Corporate Executive Coach Certification: https://acec-association.org/master-corporate-executive-coach-certification/ Social Media:
""Learn how Becky made a successful leap from no career plans at the age of twenty to co-leading a successful ministry to leading a successful book marketing company where she is dealing with burnout."" Becky is the founder and CEO of Weaving Influence, a digital marketing agency that specializes in partnering with authors and thought leaders to reach new audiences, grow influence, and sell more books. Weaving Influence is a strong team of employees and contractors across the U.S., working virtually and flexibly to serve their clients with excellence. Since founding Weaving Influence, Becky worked with her team to launch over 200 books, including a Wall Street Journal Bestseller. Becky is an experienced speaker and presenter, facilitating events both online and in person. She is also the host of the Book Marketing Action Podcast, one of the most popular book marketing podcasts available. Don't forget to follow CB, comment, rate, review, and subscribe to the show on your preferred platform! ⭐️⭐️⭐️⭐️⭐️ Rating/reviews: https://lovethepodcast.com/courage Listen on your favorite platform: ▶️ Apple Podcast: https://apple.co/34Q2dcI ▶️ iHeart Radio: https://ihr.fm/3sKaUgM ▶️ Amazon: https://amzn.to/36j2DZz ▶️ Spotify: https://spoti.fi/3I6jXzc Websites: ➡️ Courage Consulting: https://courage-consultant.com/ ➡️ KeynoteSpeaking: https://courage-consulting.com/speaker/ ➡️ Coaching Association: https://www.acec-association.org/ ➡️ Master Corporate Executive Coach Certification: https://acec-association.org/master-corporate-executive-coach-certification/ Social Media:
In this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Her first book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. This book provides a structured approach to creating a successful online presence that will generate a big impact on any message. Becky shares a framework to cultivate followers based on four commitments: value, consistency, endurance, and generosity. More About Becky Robinson: Get your copy or audiobook of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. More about Becky and Weaving Influence. Connect with Becky. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.
How does community engagement serve our human needs, improve organizations and transform leadership? Author Peter Block has long been exploring relationships that enable collective action. In this moving conversation, he answers my questions around community building at work, (un)leadership, and about the opportunity we all have to get involved in creating together the future we want. See the show notes on my website for quotes, more info and links. More about Peter:Learn about Peter Block on his Wikipedia pageFind out more on Peter's website PeterBlock.comGet in touch with Designed Learning, Inc. They offer training and consulting in Flawless Consulting and Community: The Structure of Belonging or Leader as Convener.Read/listen to Community: The Structure of Belonging by Peter Block. It is available as an audiobook Watch Peter Block speak about the Six Conversations that matter to build community among citizensWatch this 2018 Weaving Influence webinar about Community with Peter BlockRead any book by Peter Block, you won't waste your time :)Curious to use these ideas in your work? Get in touch with me!Website weneedsocial.com/LinkedIn linkedin.com/in/celineschillingerInstagram instagram.com/dare_to_un_lead/Twitter twitter.com/CelineSchillMastodon https://mastodon.social/@CelineSchillYouTube youtube.com/c/CélineSCHILLINGER Hosted on Acast. See acast.com/privacy for more information.
Let's get into the marketing side of writing a book to fuel your business from how you get and sustain the energy to do what it takes to reach more people to how you can find the funding to pay for the marketing tactics you can use to build awareness around your book. Also, there's a ton you can do so how do you prioritize what you will do if you are running a lean business or are a solopreneur. Pay close attention to how you can pivot from one audience into another if that's also your specific situation – and you're writing a book for an audience that is not on your email list yet. Meet Becky. Becky Robinson is the Founder and CEO of Weaving Influence, a full-service digital marketing agency that specializes in supporting authors, business leaders, coaches, trainers, speakers, and thought leaders. Founded in 2012, Weaving Influence services include strategic consultation/coaching for authors and thought leaders, social media management, public relations, virtual meeting facilitation, and book launch services. Under Becky's leadership, the firm has helped clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. Becky hosts the Book Marketing Action Podcast, where she shares actionable advice to help authors achieve their goals to reach more readers and enhance their brand. She has created many resources and events to help authors including the Reach More Readers Workshop. In April 2022, Becky published her first book with Berrett-Koehler titled, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. When she's not working or writing, Becky is a distance runner. She has completed 10 full and 11 half marathons. She also ran a 50K to celebrate her 50th birthday. Becky and her husband of nearly 30 years, Eric, live in Lambertville, Michigan. They have three children. Get ready to be inspired as we dive into the highs and lows of the book marketing journey, with Becky's experience and advice about the potential costs of producing a book trailer. We discuss how authors can be creative and scrappy in their book marketing without needing to spend thousands of dollars, and how crowdfunding can work with the right message. Tune in, and let's explore the world of unimaginable wellness together! In this episode, you will hear: It's not possible to compartmentalize so what are other ways to clear our head? Parenting through different stages: Ways to make our commitment sustainable based on the season of motherhood we are shared What can you use to refuel yourself? Running, yoga, meditation Is there a mindset shift between writing the book vs. marketing the book? A book is not a magic tool by itself --- use it to deliver value… What if you don't yet have an audience? How can you use the book to build one? How can you approach book-writing when you are pivoting into a new audience? Let's discuss the final mile or first when writing a book. How does paying for a book work? What are other authors doing out there? The ROI of writing a book and having a consultancy business? Ways to market your book from DIY vs. all-in Author book marketing investment Is a Kickstarter helpful for the marketing costs of a book? An important nuance is shared What's the key to leveraging the word of mouth that moms have? Prioritize the things that light you up as it relates to marketing Building relationships for mobilization SHARE this episode with a mom founder, entrepreneur, or creator who seeks work-life integration while in the act of writing and/or marketing her own book Similar episodes: Romper Room Style: Your Very Own Chapter Read of Fertile Imagination, Episode 147 https://www.melissallarena.com/you-can-learn-how-to-play-again-try-this-moms-episode-147/ Welcome To Motherhood: Going From Playing The Lead To The Supporting Role In Your Life, Episode 182 / The Risks and Consequences of Taking On A Supporting Role In Your Mom Life https://www.melissallarena.com/the-risks-and-consequences-of-taking-on-a-supporting-role-in-your-mom-life-episode-182/ Supporting Resources: https://weavinginfluence.com https://beckyrobinson.com/ Instagram: @beckyrbnsn Twitter: @beckyrbnsn Facebook: www.facebook.com/beckyrbnsn Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Book Launch Fall 2023! Join the Collective Of Moms Who Seek More Imaginative Solutions For Maximum Impact While Inspiring Their Kids To Do The Same Introducing: Fertile Imagination: A Guide For Stretching Every Mom's Superpower for Maximum Impact – Get on the list and grab your FREE Chapter today: https://www.melissallarena.com/waitlist/ Join the waitlist for Fertile Imagination to be the first to See the book cover and vote on your favorite Get a sneak peek at the behind-the-scenes book-writing process Join my Imagination to Impact 21-Day challenge first to bring my three-stage method of reawakening your imagination, playing with your imagination, and stretching your imagination to your daily life and see what using your fertile imagination can look like and how this can turnaround your relationship with your kids too Learn first-hand about playful and fun book launch events (online and offline) Snag a FREE chapter today and start your journey towards becoming the fun parent through a series of imagination warm-ups created for the most ambitious moms who feel like they lost a big piece of themselves (along with their placentas – literally or figuratively) Praise For Fertile Imagination Book participants/podcast guests “Melissa is an inspiring display of tenacity and motivation. Whenever you're feeling stuck, peruse Melissa's thoughtfully compiled tips and exercises and you'll be creating magic in no time.” – Suzy Batiz, Chief Executive and Visionary Officer, ~Pourri, The Makers of Poo~Pourri, supernatural, Alive OS® “Melissa's words are authentic and important. She is a great listener and now shares reality-based strategies for imagining your own imperfect, fulfilling life.” – Martha Hennessey, Former New Hampshire State Senator / House of Representative “This is the book for a mom who wants a second jet engine to embark on her own journey from thinking she will have to wait another lifetime to dream big to knowing she can take steps right now to uncover and do what she would find more fulfilling at this life stage. Melissa writes both intimately and conversationally about topics that many moms around the world can relate to (some dads too). She invites the reader into a personal and deep journey about topics that are crucially important to uncover what would make a mom truly happy to work on...even after the kids are in bed. It was an honor and a pleasure to speak with her for an interview, which she has included excerpts of in this book, too!” - Ken Honda, Japan's bestselling zen millionaire, author of Happy Money: The Japanese Art of Making Peace with Your Money Moms like us with big dreams and school-age kids: For moms like me, the pandemic was an opportunity to re-evaluate and course-correct things in our lives we weren't thrilled with. Coming out of this period, sluggish yet motivated, so many of us can use this book to help us wake up! If you're looking to refresh, reenergize, and yes, reimagine a better version of your life, this book is for you. I loved the hilarious, yet poignant stories about motherhood today and the window into the world of those who've gone for it – and did it. - Macollvie Neel, Brooklyn, NY “The words: imagination, play and fun are not the usual things we as mothers think of when wondering how to get a grip back on our career and I believe it provides a really fresh take and lots of food for thought for mothers reading it. Its tone is so energetic and fresh!” – Alejandra Molina, Coach, Miami, Florida “Melissa is a mom of three with big dreams who tells it like it is. She draws on her own experiences and the experiences of professionals she's interviewed for her podcast to reflect on the plight of the mother. How do women conform to or challenge the traditional “mom script”? If you're a mom, what can you do to break the “cultural glass ceiling” to be yourself and a great parent, all without having to force yourself into a mom mold that doesn't fit you? Melissa is like a great friend, honest and wise and funny, telling you about her life and asking you to reflect on yours. This book is a great purchase for moms in every stage of life.” – Maureen Turner Carey, Librarian, Austin, Texas “In her book, Melissa shows us that motherhood does not have to be a pause or an end to your pre-child self. With guidance from her podcast guests, she encourages us to think big, find what lights us up, think big, and move towards our goals with the steps that fit the reality of our lives as they are today. In doing so we honor and inspire our child(ren), and our own inner child.” – Katherine Dzierzynski, Museum Group Sales, Forest Hills, NY
On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building
Today's guest is on a mission to create opportunities and connections for others. She is the Founder and CEO of Weaving Influence, a full-service marketing agency specializing in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders. Her firm has provided a wide range of services to help clients launch nearly 200 books, enabling authors to build their brands, acquire more business customers, and increase book sales. She is the author of “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals practical strategies for growing an online presence. She is also the host of the Book Marketing Action Podcast, where she shares actionable advice to help authors achieve their goals to reach more readers and enhance their brand. Please join me in welcoming Becky Robinson. In this episode, we discuss: her thoughts on leadership: “Leadership is choosing to make a difference in the lives of others.” Becky's beginnings from being a “big, nerd kid” to being a leader today helping people convene. Why she wanted to be a pediatrician. Discovering what she wanted to be when she grew up at age 40. How she chose to start writing after evaluating if she could make a career from it. Her time working for a leadership consultant and helping them launch their books. More and more people kept coming up to her to ask her to help them launch their books. How Jessie Lynn Stoner changed her career through an introduction to Whitney Johnson. The importance of her uncalculated decision to show up and connect without an agenda or trying to sell something. The importance of thinking about marketing your book as one is writing it. Getting comfortable with talking about your book. How to prioritize and execute a strong launch. The most important metric during a book launch … JOY. How she schedules and plans to get Amazon reviews. What she has planned for the year ahead. Listen, subscribe, and read show notes at www.OnTheSchmooze.com
This episode is about the positive impact of virtual events when marketing your book. Becky is joined by Wendy Haan—Marketing Services Manager at Weaving Influence—and Reiner Lomb—Founder of BoomerangCoach and Author of ASPIRE: Seven Essential Emotions for Leading Positive Change, No Matter Where You Are. Wendy and Reiner discuss the reach that comes from hosting webinars and virtual launch parties, what goes into facilitating them, and how their impact lasts beyond the day of the event.During the episode, you will learn: About Reiner and his book marketing journey so far.About webinars, what their purpose is, and how Weaving Influence works with authors to organize them. The best timing for holding a webinar.The benefits of doing a series of webinars leading up to your book launch.Reiner's experience coordinating his webinar with the team at Weaving Influence.The process of throwing a virtual launch party.How meaningful a virtual launch party can be.What Reiner would say to any author who is worried about being the center of attention and celebrating their book launch.What makes virtual events so special. For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-110-leveraging-virtual-events/Click here to download our new, free resource, Spend This First, or download our Ebook, Go Virtual: Your Checklist to Engaging Online Events to learn more about leveraging virtual events. Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
What did Covid do to our social circles? Brian and Aubrey discuss the latest research, and then are joined by Dr. Richard Safeer to talk about creating healthy workplaces. Later, a conversation about conflating thinness with Godliness--and an interview with Becky Robinson, founder and CEO of Weaving Influence, on her book Reach--and the stewardship of our online presence as Christians. GUESTS: Dr. Rich Safeer, Johns Hopkins Medicine https://www.amazon.com/Cure-Common-Company-Well-Being-Prescription/dp/1119899966 Becky Robinson, Weaving Influence https://www.amazon.com/Reach-Biggest-Possible-Audience-Message/dp/1523000872/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1675179180&sr=1-1 Follow The Common Good on Facebook, Twitter and Instagram Hosted by Aubrey Sampson and Brian From Produced by Laura Finch and Keith ConradSee omnystudio.com/listener for privacy information.
Today on the Follower of One podcast, Mike Henry sits down with Becky Robinson. Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. For more than a decade, under Becky's leadership, the firm has provided a wide range of services to help clients launch more than 160 books. Becky's first book, Reach, launched this year. In this episode, Mike and Becky talk about how Weaving Influence got started, Becky's new book Reach, the importance of leaving a lasting impact, valuing generosity, accessibility is the key to expanding an audience and leaving a lasting impact, and how God uses His followers to bless others. Outline of the Episode 00:59 – About Becky Robinson and Weaving Influence 03:08 – About Becky's new book Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause 03:49 – The importance of leaving a lasting impact 04:47 – Valuing Generosity 08:10 – How accessibility is the key to expanding audience and leaving a lasting impact 10:50 – How weaving Influence got started 16:09 – Following God and seeing who he wants to bless through you Valuing Generosity Generosity and accessibility is the key to expanding an audience and leaving a lasting impact. When you remove the barrier of finances from resources that you have, you open the door for more people to use those resources. If you want to expand your audience, you need to be generous. God uses His Followers to Bless Others When you agree with God's will for your life and follow Him, you allow God to use you. God will use His followers to bless the people around them. So, next time you are at work, ask God to see how you can bless the coworkers around you. Follow Becky Robinson Instagram Twitter LinkedIn Connect With Follower Of One Join us over in our Online Community, get social with us; Facebook, Instagram, Twitter, and LinkedIn and subscribe to our YouTube channel. Listen to our podcast on your way to work and subscribe using your favorite podcast app!
How do you reach an expanded audience, and what does it mean once you do?Joining me for this conversation is Becky Robinson, the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Since launching more than a decade ago, under Becky's leadership, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. Within days of its launch, it rose to be a top-ranked Amazon hot new release best seller. Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University.Becky gives listeners actionable tips on: [1:30] How to reach a new audience in a significant way [6:10] Must-know tips for using social media to drive your reach [8:00] Becky's Four Reach Commitments [10:30] The importance of having systems in place to support consistency [20:40] Becky's book review Resources mentioned in this episode:The 1-Page Marketing Plan by Allan DibConnect with Becky here: Instagram Twitter LinkedIn Facebook www.beckyrobinson.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
How do you reach an expanded audience, and what does it mean once you do? Joining me for this conversation is Becky Robinson, the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Since launching more than a decade ago, under Becky's leadership, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. Within days of its launch, it rose to be a top-ranked Amazon hot new release best seller. Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. Becky gives listeners actionable tips on: [1:30] How to reach a new audience in a significant way [6:10] Must-know tips for using social media to drive your reach [8:00] Becky's Four Reach Commitments [10:30] The importance of having systems in place to support consistency [20:40] Becky's book review Resources mentioned in this episode: The 1-Page Marketing Plan by Allan Dib Connect with Becky here: Instagram Twitter LinkedIn Facebook www.beckyrobinson.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
How do you reach an expanded audience, and what does it mean once you do? Joining me for this conversation is Becky Robinson, the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Since launching more than a decade ago, under Becky's leadership, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. Within days of its launch, it rose to be a top-ranked Amazon hot new release best seller. Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. Becky gives listeners actionable tips on: [1:30] How to reach a new audience in a significant way [6:10] Must-know tips for using social media to drive your reach [8:00] Becky's Four Reach Commitments [10:30] The importance of having systems in place to support consistency [20:40] Becky's book review Resources mentioned in this episode: The 1-Page Marketing Plan by Allan Dib Connect with Becky here: Instagram Twitter LinkedIn Facebook www.beckyrobinson.com Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? To discuss these questions and more, I've invited Becky Robinson to join me for this episode of Leveraging Thought Leadership. Becky is the Founder and CEO of Weaving Influence where she works with business book authors to build their platform and grow the reach of their work. Additionally, Becky has become her own client having authored Reach: Create the Biggest Possible Audience for Your Message, Book or Cause. Our conversation begins with the difficult topic of measuring the ROI of a business book. Becky shares how that equation held her back from starting a book - until the pandemic hit. With some extra time, she started the journey, seeking to have her book launch coincide with the ten year anniversary of her business. Launching a book and running a company that specializes in the book publishing field gave Becky aunique perspective. Becky discusses some of the methods she used to get her book into the world, including pushing for100 Amazon reviews in the first month. To accomplish this, she sent 400 physical copies of the book to friends, colleagues, and anyone who would get value from it. She explains how a physical copy with a personalized note and signature has a far higher return than simply emailing a PDF. The journey of writing the book forced some additional clarity around the content Becky has used for years. She explains how she developed the four commitments, and defined the concept of "reach" in thought leadership publishing. In addition, she shares the importance of defining various terms, and the iterations authors go through in determining title and subtitle before landing on a final version. If you're planning to write a book, have a book coming out, or are out there supporting one - this episode is trove of advice that can help you reach your widest audience! Three Key Takeaways: * Online reviews are important for new books. They provide social "proof" of your insights and help create * Your book can't be for everyone. You'll need to focus on the people that need your book right now. * Don't view book marketing as a project with an end date. It is a life-long commitment.
This episode is special because we're celebrating 100 podcast episodes and a decade in business! Across 10 years of marketing books, Becky and the Weaving Influence team have taken the lead on more than 160 launches. Listen as Becky shares the top 10 lessons of book marketing, curated from the Weaving Influence team and a few friends who shared their ideas on social media: When it comes to sharing the message of your book, say yes to every single opportunity that comes your way. Start sooner than you think you need to. Give away as many books as you can. Your network is your most important secret weapon. Have a long-term plan. Be willing to outsource some of the work of your book marketing journey. Hire someone who is a professional and trust their expertise. Selling books is hard. If it was easy, everyone would be a New York Times bestselling author. Own your role in the process. The more proactively you build relationships with your audiences, the more successful you will be. Bringing people together on your launch day drives amazing momentum. + A few bonus tips! For our show notes, including action steps and resources, visit: https://weavinginfluence.com/?p=39756 (https://weavinginfluence.com/podcast/episode-100-something-special/) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
Becky Robinson is the Founder and CEO of Weaving Influence, a company that helps authors and thought leaders create optimal exposure for their books, blogs, and services. She is also the host of the Book Marketing Action Podcast, where she shares content bi-weekly to help authors take action to expand the audiences for their books and work. In addition to sharing about marketing topics, she also talks about publishing choices, social media trends and all the milestones someone experiences from the moment they have an idea for a book. Becky has a passion for helping people reach their goals, and she has used her decade of experience in the industry to write her new book, Reach (Berrett-Koehler Publishers, April 2022). This book provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. It offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Additionally, it helps readers overcome discouragements, create and repurpose content, and focus on everyday activities that will spread their ideas.
Launching a project, a product, or a work of art that you've spent years creating is terrifying to say the least. That's the space that Becky Robinson thrives in. She's the CEO and founder of Weaving Influence, a marketing agency that specializes in book launches and PR. Her new book is called Reach, and it codifies 10 years of wisdom she's gained working with brilliant thought leaders from across the business world — many you've heard on this podcast. Becky and Whitney unpack what sustainable influence looks like in an age of social media virality and fractured attention, and why small, in-person connections are more valuable than ever.
Your host, Jennifer Helene, talks with Becky Robinson, founder and CEO of Weaving Influence. Weaving Influence is a digital marketing company that has strong employees and contractors across the US working virtually and flexibly to serve her clients with excellence. To learn more about Shelby and Kristina's work click https://www.take2content.com/ (here). If you'd like to be a guest on Vitality: Women Leading Audaciously, click https://podcast.jennifer-helene.com/podcast-guest (HERE).
Turn your book into a best seller. Join Laura Gassner Otting as she hosts this week's episode of LGOtv with guest, Becky Robinson. Becky Robinson - Founder/CEO, Self-Taught Marketer, Marathoner.Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Since launching more than nine years ago, under Becky's leadership, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. In April 2022, Becky is publishing her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University.Timestamps:1:30 Reach is the users manual to becoming a thought leader.4:07 We are promoting the value, not ourselves.9:52 The reality of what it means to be a best times seller.10:30 “What do you want your book to do for you?”15:08 Traditional publishers vs. Hybrid Publishers.18:50 The working phase.24:25 Getting book reviews.30:47 Four Commitments: Value, Consistency, Longevity, Generosity.31:32 Value isn't the same for everyone. Who is your audience?41:22 Who is your book for and who is it not for?43:29 We really don't have competition, people usually will buy more than 1 book of the same topic.48:47 Own your own domain - the place you own and control.58:52 How to get in touch with Becky Robinson post episode.https://www.instagram.com/beckyrbnsn/https://www.facebook.com/BeckyRbnsnhttps://www.linkedin.com/in/beckyrbnsn/https://twitter.com/beckyrbnsnUpcoming Book Launch – Reach - https://amzn.to/3rUWIk0 Becky Robinson - www.beckyrobinson.com Weaving Influence - www.weavinginfluence.com
Becky Robinson, author of REACH, and founder of Weaving Influence, shares her proven way to become famous to a few.We talked about a number of books. Grab Joseph Salvatore's book, David Phillip Mullins, Stephanie Landsem.Sign up to get my newsletter.Want to start drinking the official coffee of The Reluctant Book Marketer? Get the best beans in the land right here and know that with each sip, that tasty brew is helping to support this podcast you love by using the link above or entering the code writersblockcoffee.com/trbm into your phone or browser.
Becky Robinson, author of "Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause," joins host Olivia McCoy to discuss how to build an audience for your brand, grow your reach, and create influence as an author. Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders. She holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. Learn more at weavinginfluence.com and beckyrobinson.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
So many writers say they write to figure out what they believe or make sense of a situation. Ly Tran says she writes to overcome self-doubt and to celebrate her voice. More than that, she says her words connect her to others, and the best part of putting a book in the world is the feedback she gets from readers who say that her story touched them in a deep and meaningful way. In the latest episode of the Make Meaning Podcast, host Lynne Golodner interviews Ly Tran about her memoir, House of Sticks, which took six years to write after landing a contract simply by the strength of her pages as presented to a professor. Ly came to America at the age of 3, a Vietnamese refugee who was a sweatshop worker as a child and spent a decade failing school as her vision deteriorated. Literature was her only refuge, holding books close to her face to commune with characters. With the gift of a pair of contacts at high school graduation, she eventually made it to Columbia University, where instructors saw her gifts and encouraged her to write her incredible story. In this episode, Lynne and Ly discuss: Her parents' response to her truth-telling: “You do what you need to do.” Finding identity in food and language Embodying multiple conflicting identities The myth of “the American dream” Realizing that she's not like other kids and learning to find her own way How books can be our salvation Code-switching How to honor family and values while assimilating Her next book, a historical novel about the Tru'ng Sisters The need for strong Asian-American voices Links and Resources: The Bluest Eye by Toni Morrison The Model Minority Myth My Brilliant Friend by Elena Ferrante Columbia University Writers in New York at NYU Fierce Attachments by Vivian Gornick Maps to Anywhere by Bernard Cooper Find Ly Tran: Website Facebook Twitter Instagram Coming up next on the Make Meaning Podcast: Lynne interviews Becky Robinson, founder of Weaving Influence and author of Reach: Create the biggest possible audience for your message, book, or cause.
On today's episode, Becky is joined by https://www.linkedin.com/in/christykirk (Christy Kirk) – Vice President of https://weavinginfluence.com/services/ (Client Services) at Weaving Influence. During the episode, Christy breaks down some of the latest research she has conducted on the usage of various social media platforms. Christy stays on the cutting edge of all social media trends, and she reveals amazing insights about a platform that many thought leaders are hesitant to try: TikTok. During the episode, Christy also shares: The latest numbers on how people are using social media and why there is a real opportunity for nonfiction leaders to utilize TikTok right now. Why people have shifted in how they use social media, how much time they spend on each platform, and why TikTok's audience is continuing to grow. Advice for how thought leaders can make their mark on TikTok. Some of the opportunities for growth on TikTok and why it's important to always be ready to branch out and try something new on social media. For our show notes, including action steps and resources, visit: https://bit.ly/BMAP92 (https://bit.ly/BMAP92) Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!
My guest for this episode is Becky Robinson. Becky is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, non-profit and business leaders, coaches, trainers, speakers, and thought leaders. Since launching nearly a decade ago, the firm has provided a wide range of services to help clients launch more than 150 books, enabling thought leaders to build their brands, acquire more business customers, and increase book sales. In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause.” The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. It quickly rose to be a top-ranked Amazon hot new release best seller within days of its launch. Becky began her career working for a nonprofit supporting disabled adults. In her work at Weaving Influence, she has supported nonprofit leaders with marketing their organizations. Becky holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. Here's what to expect during the episode: What does REACH mean for nonprofit organizations and leaders? How does the 'Influence Gap' apply to nonprofit organizations? What are the 4 commitments that nonprofit leaders can make to increase the audience and impact of their organizations? How often should your nonprofit post on social media? Connect with Becky Robinson! Website: https://beckyrobinson.com/ Book: https://beckyrobinson.com/book/ Facebook: https://www.facebook.com/BeckyRbnsn Instagram: https://www.instagram.com/beckyrbnsn/ LinkedIn: https://www.linkedin.com/in/beckyrbnsn/ Twitter: https://twitter.com/BeckyRbnsn Go to: https://hilandconsulting.org/trustbuilding to get your free: Trust Building Action Plan. Mary's book is available on Amazon or wherever books are sold: Love Your Board! The Executive Directors' Guide to Discovering the Sources of Nonprofit Board Troubles and What to Do About Them. Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that, and follow us, on Facebook. Connect with Mary! LinkedIn: https://www.linkedin.com/in/maryhiland Inspired Nonprofit Leadership Facebook Group: https://tinyurl.com/inspirednonprofitleadership Company Facebook: https://www.facebook.com/hilandconsulting Website: https://www.hilandconsulting.org
Upon graduating from college Becky Robinson happily focused on her marriage, home and raising her children. After turning 40 she shifted her focus from homemaking to business. Motivated by her love of helping people, a flexible work/life balance and her experience in social media, Becky's ambition led her to create a company that combined all of these elements. Becky is the Founder and CEO of Weaving Influence, a full service marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers and thought leaders. Since launching a decade ago, the firm has provided a wide range of services to help their clients launch over 150 books, enabling authors to build their brand, acquire more business customers and increase book sales. This past April, Becky published her own book called Reach! Create The Biggest Possible Audience for Your Message, Book or Cause, which shares how to create the biggest possible audience for your idea, book, business or cause. Becky holds a masters in Intercultural Studies from Wheaton College and received her BA in English Creative Writing from Miami University. What You Will Hear in This Episode: Becky's personal story. Launching Weaving Influence. Inspired to think bigger by Whitney Johnson. Lessons learned early on about starting your own business. Values, culture and service. Challenges faced. Hiring and cultivating the right team. Writing and publishing her first book. Prioritizing time. Tips on getting published. Advice on finding a PR partner. Quotes “I wanted to build my business in my own way, furled by my own metrics for success and my own values.” “I would rather, at 10 years, own my own business completely, than to have chosen to take on investors who could dictate how I wanna run my business.” “I'm capable of more than I had ever imagined.” Mentioned: Weaving Influence BeckyRobinson.com Reach Book Plate Paul@weavinginfluence.com Whitney Johnson https://bonniemar cusleadership.com/ https://web.facebook.com/bonnie.marcus/ https://www.linkedin.com/in/bonniemarcus https://twitter.com/selfpromote https://www.instagram.com/self_promote_/ Gendered Ageism Survey Results Forbes article 5 Tips to own the superpower of your age IAMMusicGroup Purchase my book Not Done Yet on Amazon: ***If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review. 5/31/2022
Building an online presence can feel “salesy” at times.. But Weaving Influence CEO and author Becky Robinson strives to flip the script toward social media marketing. It doesn't have to feel like you're pedaling a product. Instead, treat it as an act of service to the world. Tune in to this new episode of The Conscious Marketer podcast — Expanding Your Reach: How to drive social media momentum for your message, book, or cause with Becky Robinson. Key points covered in this episode: ✔️ Becky Robinson shares her blog's humble beginnings. Even then, she aimed to help authors create influence in the world through their ideas. ✔️ The attitude of the author can affect sales. The product value isn't everything. Becky Robinson also explains the significance of authors building online connections in getting their desired results. ✔️ The publisher doesn't do the marketing. Authors tend to juggle promoting their products while doing final edits. Get preparations done before signing the contract so you can focus on your campaigns. ✔️ A large permission-based email list is a metric for success. If people are willing to let you in their inbox, that means they're interested in your work. Form connections with those who align with your content, and drop valuable messages regularly. ✔️ The commitment to online marketing creates the biggest possible impact. Be active on social media for a wider reach. ✔️ Becky Robinson compares social media marketing to planting trees. You may not be the one who enjoys the fruit of your creation. But do it in faith that it could make a difference to a generation beyond your lifetime. ✔️ Building an online presence needs time and patience. Create a marketing strategy that brings you joy and is sustainable. A good place to start is to write a meaningful post every two weeks. ✔️ Break through the noise by being yourself. Amplify your purpose, and stand out from the crowd. Also, draw in your true audience by identifying your core topics and staying consistent. Becky Robinson is the founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders. She has helped clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. She is also the author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, which shares how to create the biggest possible audience for an idea, book, business, or cause. https://weavinginfluence.com ———————————————————————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs. CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday
Do you want to know how to reach through the noise to make an impact with your book?Listen as Becky Robinson, author, digital marketer, and Founder and CEO of Weaving Influence shares how to expand your reach to make more sales and create a lasting impact with your book.In this week's powerful episode "How to Best Reach Through the Noise with Your Book" you will discover…What you need to do to build your brand to attract the right audienceWhat it takes to create "real" influence in your nicheEasy ways to repurpose the powerful information inside your bookHot tips to become the best spokesperson for your bookAnd a whole lot more…Here's how to buy your copy of Becky's new book "Reach: Create the Biggest Possible Audience with Your Message, Book or Cause"Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders. Since launching nearly a decade ago, the firm has provided a wide range of services to help clients launch more than 150 books, enabling authors to build their brands, acquire more business customers, and increase book sales. Becky's newest book with Berrett-Koehler Publishers is “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause,” which shares how to create the biggest possible audience for an idea, book, business, or cause. www.beckyrobinson.com www.weavinginfluence.com
This week I got the chance to sit down with one of my favorite people, Becky Robinson, CEO of Weaving Influence. Her digital marketing agency partners with authors and other thought leaders to grow their influence online. She's also the author of “Reach: Create the Biggest Possible Audience for Your Message.” She shares some great advice on how to make sure that your online and offline brands are supporting each other in ways that are true to your values. If you're looking to expand your digital presence, I highly recommend tuning in.
Accelerated by the Pandemic, we have made a huge transition to digital even faster than the already incredible speed we had. When it comes to selling our products and services, making sure people can find us and discover our skills is critical to our success. In this episode, we do face some hard truths and it's not just a couple clicks and you are done, there are activities that are required to ensure people know you are the best to serve them. Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Founded in 2012, Weaving Influence services include strategic consultation/coaching for authors and thought leaders, social media management, public relations, virtual meeting facilitation, and book launch services. Listen out for: The power of owning your online assets How your uniqueness is key to standing out Where to start finding people to attract to your brand Bonus: Example Newsletters: Chris Brogen and Whitney Johnson See Becky's business + sign up to her newsletter: https://weavinginfluence.com/ Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter. Go to Sellingwithlove.com for video access to the show or directly to youtube at https://www.youtube.com/channel/UC5VaR6Z3wfElWFZn64ugOBw New to Selling with Love Podcast? I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels: Instagram: https://www.instagram.com/jasonmarccampbell LinkedIn: https://www.linkedin.com/in/jasonmarccampbell/ *Selling with Love Podcast was previously known as Superhumans at Work by Mindvalley.
The Will To Change: Uncovering True Stories of Diversity & Inclusion
This episode was originally recorded as a webinar, sponsored by SmartBrief and moderated by Becky Robinson, Founder and CEO of Weaving Influence. Tune in as Jennifer Brown and Celeste Warren, Vice President, Global Diversity and Inclusion, Center of Excellence at Merck, discuss what it means for a leader to be inclusive, and how to determine if your organization and leaders are inclusive. You'll also discover the behaviors that leaders need to exhibit to create an inclusive organization and how to incorporate those behaviors into your organization and weave them into your practices.
Being a published author continues to communicate expertise and authority - but pressing the "publish" button isn't enough to create influence. In this episode, Becky Robinson shares insights for anyone with expertise on the process and the need for first building an audience. Becky shares her expertise as the founder & CEO of the author focused digital marketing agency Weaving Influence. Learn more at www.weavinginfluence.com, www.hometownreads.com, and www.beckyrobinson.com. Communication On Point delivers insights that help leaders grow their impact through better communication. It's hosted by Dean Heffta; speaker, trainer, and founder of the leadership development firm Clarus Results. Contact Dean at dean@clarusresults.com or learn more at www.clarusresults.com.
On today's episode, Becky has a conversation with one of her favorite thought leaders, Whitney Johnson, Weaving Influence's very first client. During this episode, Whitney shares: Her journey as an author The expectations she had marketing her first book The importance of finding your own voice Why it's important to show up consistently and authentically, with value What she thinks is the most important metric https://bit.ly/3azsooF (Click here) for our show notes. Please feel free to send a message to Becky to share your thoughts!
Becky Robinson is the founder and CEO of Weaving Influence, an online influence building company. She works with authors and thought leaders to help them show up online in the same powerful and compelling ways they show up in real life. On a personal note, Becky is a wonderful friend and just an all around great human being. I really enjoyed this conversation and you will quickly see why as you listen to her here. Vulnerable, compassionate, brave and leading a cool company, I am happy to bring Becky to the Purpose & Principles podcast.
In this episode, we talk with Becky Robinson, Founder and CEO of Weaving Influence, an online influence building company, about the importance of building, maintaining and cultivating your fan community.
In this episode, we talk with Becky Robinson, Founder and CEO of Weaving Influence, an online influence building company, about the importance of building, maintaining and cultivating your fan community.
Lisa Fain is the CEO of the Center for Mentoring Excellence and a global speaker on the intersection of mentoring and inclusion. Lisa is also an executive coach and a former management-side employment attorney. Her passion for diversity and inclusion work fuels her strong conviction that leveraging differences creates a better workplace and drives better business results. She is the author of the book Bridging Differences for Better Mentoring. Thank you to Weaving Influence for sponsoring this episode of Purpose & Principles podcast.
I really enjoyed this conversation on compassion in the workplace with Nate! Nate Regier, Ph.D., is the CEO and founding owner of Next Element Consulting, a global leadership firm dedicated to bringing compassion into the workplace. Dr. Regier is a former practicing psychologist and expert in social-emotional intelligence, interpersonal communication, and leadership. Recognized as a Top 100 keynote speaker, he is a Process Communication Model® certified master trainer. Nate is the author of three books: Beyond Drama: Transcending Energy Vampires; Conflict Without Casualties: A Field Guide for Leading with Compassionate Accountability; and his newest book, Seeing People Through: Unleash Your Leadership Potential with The Process Communication Model. He hosts a podcast called On Compassion with Dr. Nate, writes a weekly blog, contributes to multiple industry publications and blogs, and is a regular guest on podcasts. Weaving Influence: thank you for sponsoring this conversation!
* Not only what Weaving Influence does for their author clients but also why a team was necessary to provide these services. * How she was able to leave her full-time job to start her own business. * Becky shares her communication rhythms with her team and team prompts through the week like, Make it Happen Monday, Team Tuesday, Wednesday Wins, Thankful Thursday, and Finish Friday. * She also shares 12 minutes that will change your day and will create momentum when you need it.
Today’s guest is Becky Robinson, the Found, and CEO of Weaving Influence, a company that helps authors and Thought Leaders build online influence. Becky gives us tips on looking at the bigger picture when focusing your social media to promote a book. How you can leverage the larger platforms of people in your network, and why you should be giving your book away for free! Three Key Takeaways: How to measure the success of a Thought Leader’s book. Why you might expect larger sales of a Thought Leadership book in year 2 than year 1. Why you should focus on a single platform for your Thought Leadership.
About the guest: Becky Robinson is the entrepreneur and founder/CEO of Weaving Influence, Inc., an online influence building company. She works with authors and thought leaders to help them show up online in the same powerful ways they show up in real life. Becky is also a mom to three wonderful daughters. She has been married since 1993. Work, family, and faith are her three top priorities, not necessarily in that order. Becky lives in Lambertville, Michigan, across the border from Toledo, Ohio. She works both in Weaving Influence's local office and remotely from her home office. Working from a home office allows her the ability to be present with her daughters. Weaving Influence exists as a core employee team and a virtual, dispersed team. Becky's job is to mobilize her team as a unified whole to serve their clients with consistent excellence. In the episode: 2:15 – Becky explains how she started Weaving Influence after taking a break from her career to stay home with her daughters. 3:25 – Becky talks about how she was more interested in picture books than business books before working with business book authors. 4:21 – When promoting a book, Becky recommends building the network of people interested in your book first. 6:13 – Becky says that how she measures success depends on the goal of her client. 10:10 – Nancy and Becky talk about what services authors get when they work with publishers. 13:14 – Becky shares the mission of Hometown Reads. 16:49 – Becky tells how she attributes a lot of her success to generosity. 19:28 – Not coming from a business background, Becky talks about the challenges of leadership and company culture. 27:14 – As a digital marketing organization, Becky shares that Weaving Influence is unique because of its niche market. 28:26 – Becky describes how her company's name came to be. 31:54 – Becky talks about making a consistent effort to build her network. 36:12 – Becky talks about the tools she and her team use. 38:27 – Becky encourages listeners to give back and offer value to others. Quote: “I like to try to think about what's on the other side and the stories that we'll be able to tell someday about, ‘Wow. It was hard, but I got through it.'” – Becky Robinson, founder and CEO of Weaving Influence Inc Links: Gary Vaynerchuk: https://www.garyvaynerchuk.com/ Jay Baer: https://www.jaybaer.com/ Scott Stratten: http://www.unmarketing.com/ Hometown Reads: http://www.hometownreads.com/ The Daily Connection: https://cl182.infusionsoft.app/app/form/daily-connection?fbclid=IwAR2jYJJbScIoL7qM6Q8We4N5LDnQfZhS9LmTTjtFiA03dn-fq62H5HAtEKU&cookieUUID=bf390d48-bee5-434a-a5c4-7b1cdf96d21b Madison Reed: https://www.madison-reed.com/ Basecamp: https://basecamp.com/ Buffer: https://buffer.com/ HARO: https://www.helpareporter.com/ ProfNet: https://profnet.prnewswire.com/profnethome/what-is-profnet.aspx Listen to John Lee Dumas' PR Maven® Podcast Episode Activate the PR Maven® Flash Briefing on your Alexa Device. Join the PR Maven® Facebook group page. Looking to connect: Email: becky@weavinginfluence.com LinkedIn: www.linkedin.com/in/beckyrbnsn Twitter: @beckyrbnsn Facebook: www.facebook.com/BeckyRbnsn Instagram: www.instagram.com/beckyrbnsn/?hl=en Blog: www.beckyrobinson.com Website: weavinginfluence.com
In today's episode, I'm joined by Becky Robinson from Weaving Influence, a digital marketing agency that help helps authors promote their business books. Since 2012, Becky has been building her business, but she didn't start thinking this would turn into a big business, but one thing that she realised quickly is that she could create opportunities for other people. And that's exactly what she did. Today the company employs 12 people and they're looking at buying their own building for the business. How incredible is that? Now it's time for Becky to share her story and more important the journey that she's been on as an entrepreneur so far. Join us to find out more about what happens behind the scenes, how you can use marketing to help get your message out there, and most importantly, how you don't always know where you're going to end up when you first start. Enjoy!Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.
Becky Robinson shares her wisdom on The Business Blast Podcast! You can learn more about Becky here: https://weavinginfluence.com/ This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite and join the free community at http://authorsunite.com/. Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support
Hello everyone and welcome back to the Servant Leadership Institute Podcast. This week SLI celebrated the launch of a new book called The Art of Servant Leadership II written by our founder and CEO, Art Barter. As part of our launch activities, we presented a webinar featuring Art explaining some of the material presented in his new book. This webinar, hosted by Weaving Influence, is packed with leadership wisdom from a man who has successfully implemented servant leadership and built thriving organizations focused on serving others first. Enjoy! To purchase a copy of The Art of Servant Leadership II, visit our site here: https://bit.ly/2sZfhZy
Maria talks with L. Steven Velasquez, Dr. Gene T. Chavez, Anna Marie Tutera, Becky Robinson, Wayne Courtois, Ralph Seligman, Shawn Pavey, and Lindsey Martin-Bowen. The Kansas City Museum is one […] The post ARTSPEAK RADIO-Latinos and Baseball: In The Barrios and the Big Leagues, Weaving Influence, Gimme Your Lunch Money: Heartland Poets Speak Out Against Bullies appeared first on KKFI.
Becky is the Founder and CEO of Weaving Influence, an online influence building firm specializing in helping authors and thought leaders show up online in the same powerful ways they show up in real life, helping them create the biggest possible impact for their messages.
Welcome Becky Robinson to the Working Woman Entrepreneur Podcast. Becky is the CEO and founder of Weaving Influence a social media consulting and implementation company specializing in helping authors and thought leaders to grow their online influence and market their books. She is also the author and creator of several e-books, including 12-Minutes to Change Your Day and Your Book Deserves a Celebration. She is a wife and mother of 3 daughters.
Becky is the Founder and CEO of Weaving Influence, an online influence building firm specializing in helping authors and thought leaders show up online in the same powerful ways they show up in real life, helping them create the biggest possible impact for their messages.
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