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At some point, we've all fallen into the trap of believing that more is always better. Whether it's money, accolades, possessions, or accomplishments. In today's recap episode of AJ's interview with Robin Robins, she challenges this mindset, exploring how you can actually build more with less. She discusses how to grow a thriving business with a smaller, more engaged audience and how less can lead to greater impact and success. Thanks for tuning in!
When starting a business, being scrappy is how most entrepreneurs manage to get things done but there has to come a time when they focus on strategy instead. Today's guest on the Influential Personal Brand Podcast, the most in-demand IT consultant, Robin Robins joins us to tell us about her career and share how to grow an 8-figure business. Tuning in, you'll hear all about our guest and her career, how she started her business, why she decided to hone in on the micro-niche she serves today, and how to let go of clients who don't serve your company. Robin walks us through the importance of finding who you serve and starting with the smallest buyable audience before warning us about watering down our message to appeal to the masses. We discuss hiring leaders who are going to stay true to your mission, why you are going to be the best at selling your product most of the time, and knowing when to take control and step back as a business owner. Finally, our guest shares the most important lessons she has learned throughout her career as a business owner. You don't want to miss this episode so be sure to tune in now!
What are the major differences between marketing to businesses and marketing to consumers? Is there any difference? B2B marketing expert Robin Robins knows the answers to these questions aren't so straightforward. Dan Kennedy and Robin discuss their tips and techniques for marketing most effectively to other businesses, as well as how implementing different forms of sponsorship can be a great benefit to your business. MagneticMarketing.com NoBSLetter.com
Fred Voccola of Kaseya is one of the MOST influential people in the IT channel. In this interview hosted with TMT's CEO Robin Robins, Fred reveals what's new since the acquisition of Datto a little over 6 months ago.Fred Voccola also provides a sneak peek into new acquisitions on the horizon for Kaseya, addressing some rumors of major acquisitions, and he also has a very special message to share with the people of the IT community.To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingplan.com.
John Maxwell is a No. 1 New York Times bestselling author, coach and speaker who has sold more than 24 million books in 50 languages. Often called the country's No. 1 leadership authority, Maxwell was identified as the most popular leadership expert in the world by Inc. magazine in 2014. He is the founder of The John Maxwell Company, The John Maxwell Team and EQUIP, a nonprofit organization that has trained more than 5 million leaders in 180 countries. Each year Maxwell speaks to Fortune 500 companies, presidents of nations and many of the world's top business leaders.Three of Maxwell's books — "The 21 Irrefutable Laws of Leadership," "Developing the Leader Within You" and "The 21 Indispensable Qualities of a Leader" — have each sold over 1 million copies.To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingconsult.com.
Eric O'Neill is a former FBI counterterrorism and counterintelligence operative. In 2001 he helped capture Robert Hanssen, an infamous spy passing United States intelligence to the Soviet Union and Russian Federation, the worst breach of that type in US history. Since then, he has appeared on both CNN and Fox as a national cybersecurity expert and has worked one-on-one with businesses to help manage their online security. To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingconsult.com.
With over 25 years of experience as an entrepreneur, CEO, and investment banker, John co-founded align5 advisors in 2013 to advise growth company entrepreneurs and family enterprises on a variety of strategic issues including sell-side and buy-side M&A. Prior to this, John was a managing director with STS Capital Partners, a boutique investment bank. John was also the President and CEO of Appletree Answers, a call center company he founded in 1995. He grew the company organically by implementing strategies from Rockefeller Habits 2.0, and through a series of acquisitions to 24 U.S. locations and 650 employees. John sold Appletree Answers to a strategic buyer in June 2012. In addition to growing the company‘s revenue and profitability, Appletree Answers had a remarkably low turnover rate of 18% versus the industry average of 110%.To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingconsult.com.
Mike Michalowicz is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on autopilot.Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and, in addition to the two books above, is the author of Get Different, Fix This Next, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur.To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingconsult.com.
Industry Expert Robin Robins tackles the most pressing questions from MSPs and IT Services CEOs on lead generation, raising prices, what to pay yourself and more.To reserve a personalized marketing roadmap strategy session for your business, visit https://itmarketingconsult.com.
In 2012, Ray Villafane created the product of vine arms and legs as you see today to embellish his pumpkin carvings and bring them "alive.” Prior to that, he was an art teacher.Ray has carved pumpkins at the White House.Ray holds a Guinness World Record Pumpkin and a place in Ripley's Believe it or Not for his pumpkin creations.Ray's exposure to the world with his pumpkin carving began on the Food Network's "Challenge" show series where he swept all rounds winning the show. It wound up being the highest-rated "Challenge" Show that the network had seen, spawning the series "Halloween Wars" where Ray was also a competitor on Season One. Ray returned over a decade later to the Food Network as a judge when they decided to revive the Pumpkin Challenge Series, bringing his experience full circle.Now, as the owner of Villafane Studios, he spends his time finding and creating the artistic “magic” you see on a day-to-day basis.
Dan Kennedy is Robin's number one marketing mentor. Dan is a from-scratch multimillionaire and serial entrepreneur, having started, bought, built and sold companies. He's an active investor in startups such as a now category-leading software firm, and he's a strategic advisor, consultant and business coach to entrepreneurs. He has built more multimillionaires than any other consultant that I know of. He's the author of over 30 business books and editor of several business and financial newsletters, and he has a 40-year track record of guiding entrepreneurs to seven figures and beyond income and personal wealth. As a speaker, he has nine years' tenure on the number one seminar tour, appearing with former US presidents including Ronald Reagan, and leading celebrity entrepreneurs.
Brian Kurtz has been a serial direct marketer for almost 40 years and never met a medium he didn't like...and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only "a good idea at the time..."He believes that marketing isn't everything--it's the only thing. For nearly 40 years he has followed a specific set of direct marketing principles that helped build an iconic publishing company to $150 million at its height; and those same principles are currently helping him apply all he has learned and done to everything that is state-of-the-art in marketing today.He is forever committed to teaching these timeless fundamentals to the next generation of great direct response marketers.
Doug Lipp is on a crusade to help organizations strengthen their corporate culture, boost business performance, and unapologetically, have fun while doing it. Doug is a distinguished international consultant, eight-time author, and former head of training at the legendary Disney University. His latest book is the best-selling Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees.At age 29, Doug's celebrated talent catapulted him to the helm of the legendary Disney University training team at Walt Disney corporate headquarters. Fluent in Japanese, Doug also helped Disney open its first international theme park as a member of the Tokyo Disneyland start-up team.Drawing on his 30 plus years of combined experience at Disney and in private practice, Doug inspires and challenges hundreds of organizations worldwide.
MSP Success and Galactic Advisors share a breaking trend that's costing MSPs that you need to know...How Insurance Companies Are Causing MSPs To Lose Big Clients And How To Stop It From Happening To YouPlus, you'll discover how to flip this trend and use it to turn leads into clients.By now you've had at least one client hand you one of the new 20-page cyber insurance self-assessment questionnaires.Bet you can't guess what's worse than all the liability the insurance companies are stacking on your shoulders with all these new requirements…I'll tell you: Your client getting a note from their insurance company saying they have been dropped from their policy because their MSP didn't [fill in the blank].If you are waiting for the insurance company to educate your clients on their new requirements, you are missing a huge opportunity (and putting your biggest most profitable clients at risk).You are probably thinking: "I'll just wait until it is renewal time."NOPE. The insurance companies are now scanning their clients' networks looking for vulnerabilities. Your client isn't asking for this. The insurance companies are just doing it. Sometimes insurance companies are doing this in the middle of their terms and reaching out to your clients saying, “Your network isn't secure.”Everyone is already on edge reading about MSPs spreading ransomware. Now a note from the insurance company saying your work isn't up to par? This conversation does not end well for the MSP.Which of your clients do you think this is going to happen to? Which ones have cyber security insurance? The most security-minded, risk-averse, financially mature, biggest, most profitable clients. That's who.Cyber insurance companies aren't going to reach out to that cruddy little client you've been thinking about getting rid of for years. They are going to be talking to your and their biggest clients. The ones that you dread losing.Join Bruce and Robin to hear about the new cyber insurance requirements, and how to turn them into a tremendous opportunity rather than a HUGE liability.
Do you know anyone that's worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic on the sea bed or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta? You do now.Quoted as "The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Steve Sims is a best selling author with "BLUEFISHING - The Art Of Making Things Happen," sought-after consultant and a speaker at a variety of networks, groups and associations as well as the Pentagon and Harvard - twice!As the founder of Bluefish, one of the top personal concierge services, and an expert marketer within the luxury industry, Steve has been quoted in various publications & TV including the Wall Street Journal, Forbes, London's Sunday Times, South China Morning Post and many more.An entrepreneur in the truest sense of the word, Steve is well regarded within the luxury world for his innovation and down-to-earth personality. Known for his honesty, integrity and doing things "his way," Steve creates experiences for his clients that they could never have imagined being possible.
Robin Robins is the IT industry's most in-demand marketing consultant, sales trainer, and direct response marketing consultant. As the CEO & President of Technology Marketing Toolkit, she specializes in developing strategic marketing, sales, and lead generation systems. For the past 20 years, Robin and her team have had one singular focus: to develop highly effective marketing and sales-generating systems specifically for MSPs, VARs, and IT services firms. Chief Revolution Officer John DiJulius of The DiJulius Group talks with Robin today about the amazing journey she has been on in her life. Not only is she a serial entrepreneur but she also has an incredible story of going from a difficult past to building the empire in the IT industry that she has today. You Will Learn: Robin's incredible back story, including when she was homeless as a teenager. How she got into the MSP niche and has dominated it ever since. Her vision for Technology Marketing Toolkit when it first began. How she built TMT into the #1 marketing firm in the IT industry. The benefits of specializing and niching down. Why every business should figure out how to get in the Monthly Reoccurring Revenue business. Why Robin puts on so many events for her clients. How she has created incredible value for her members (clients). Why we need to stop telling women they're disadvantaged. Resources mentioned: The Customer Service Revolution Podcast Technology Marketing Toolkit website Robin Robins website The 2022 Customer Service Revolution Conference Customer Experience Executive Academy Customer Experience Executive Online Academy *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
Chris Voss is the CEO & Founder of The Black Swan Group Ltd and Author of Never Split The Difference: Negotiating As If Your Life Depended On It©.He has used his many years of experience in international crisis and high-stakes negotiations to develop a unique program and team that applies these globally proven techniques to the business world.Prior to 2008, Chris was the lead international kidnapping negotiator for the Federal Bureau of Investigation, as well as the FBI's hostage negotiation representative for the National Security Council's Hostage Working Group. During his government career, he also represented the U.S. Government at two (2) international conferences sponsored by the G-8 as an expert in kidnapping. Prior to becoming the FBI lead international kidnapping negotiator, Christopher served as the lead Crisis Negotiator for the New York City Division of the FBI. Christopher was a member of the New York City Joint Terrorist Task Force for 14 years. He was the case agent on such cases as TERRSTOP (the Blind Sheikh Case – Sheikh Omar Abdel-Rahman), the TWA Flight 800 catastrophe and negotiated the surrender of the first hostage taker to give up in the Chase Manhattan bank robbery hostage taking.During Chris's 24 year tenure in the Bureau, he was trained in the art of negotiation by not only the FBI but Scotland Yard and Harvard Law School. He is also a recipient of the Attorney General's Award for Excellence in Law Enforcement and the FBI Agents Association Award for Distinguished and Exemplary Service.
Joe Polish is the Founder of Genius Network®, one of the highest level groups in the world for Entrepreneurs. He curates the Annual Genius Network Event, Genius Network ($25,000), and 100k ($100,000), all three groups being home to some of the most successful Entrepreneurs alive, and is considered one of the most influential Connectors in the world.Joe has also helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He has been featured in INC, Fortune, Forbes, Success, U.S News & World Report, among others, and has spoken at Stanford University. Joe also hosts three of the top ranked marketing and business podcasts on iTunes, including iLoveMarketing, 10xTalk, and GeniusNetwork. He's also changed the lives of many others through his charitable causes including: The Make-A-Wish Foundation, Artists For Addicts, Genius Recovery, JoeVolunteer.com, as well as being the single largest contributor to Sir Richard Branson's charity, Virgin Unite.His documentary “CONNECTED: The Joe Polish Story,” premiered at the historic TCL Chinese Theatre (formerly Mann's Chinese Theatre), and his documentary “Black Star” won the Audience Choice Award at the Sedona Film Festival. Joe's mission with Entrepreneurs and Genius Network® is “to build a better entrepreneur,” and his mission with Genius Recovery is “to change the global conversation of how people view and treat addicts with compassion, instead of judgment and to find the best forms of treatment that has efficacy and share those with the world.
During the last fifteen years, David Rendall has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 50 companies such as Microsoft, AT&T, United Health Group, Fannie Mae, and State Farm.Prior to becoming a Certified Speaking Professional, he was a leadership professor, stand-up comedian, and nonprofit executive.In between presentations, David competes in ultramarathons and Ironman triathlons.David has a doctor of management degree in organizational leadership, as well as a graduate degree in psychology. He is the author of four books:The Four Factors of Effective LeadershipThe Freak FactorThe Freak Factor for KidsPink Goldfish 2.0
Mitzi Perdue draws on the experience of her family of origin, the Henderson Estate Company which dates back to 1840 and was the forerunner of the Sheraton Hotels (her father was co-founder of the chain). She also looks to her marital family (she's the widow of Frank Perdue from Perdue Farms) that began in 1920.Mitzi's talks contain practical tips for embedding a positive culture. She's been a part of carrying out all of them, and in some cases, creating them. These are tips that work, they're practical, and they can make a spectacular difference in whether the family continues across the generations, or becomes one of the 70% that fails to pass on their legacy to the next generation.Mitzi is a businesswoman, author, and a master storyteller. She holds degrees from Harvard University and George Washington University, is a past president of the 40,000 member American Agri-Women and was one of the U.S. Delegates to the United Nations Conference on Women in Nairobi. She is an author and will be releasing her upcoming book Relentless, where she shares the wisdom of the Chicken Soup for the Soul author Mark Victor Hansen.
Jack Daly is a leading sales speaker and trainer with over 30 years of sales and executive experience. Jack's track record is a testament to his real-world knowledge and extensive expertise in sales and sales management. He started his professional journey at CPA firm Arthur Andersen and rose to the CEO level of several corporations, building six companies into national firms along the way, two of which he subsequently sold to the Wall Street firms of Solomon Brothers and First Boston.In addition to his comprehensive professional background, Jack holds a BS in Accounting, as well as an MBA, and was a Captain in the U.S. Army. Jack Daly is an Amazon Best Selling Author and has written and contributed to many books, including Hyper Sales Growth and The Sales Playbook for Hyper Sales Growth. Jack is a 15-time Ironman competitor and has completed over 93 marathons in 50 states and on seven continents. He achieves these goals and lives life to the fullest by following his own Life by Design techniques.
Steve Riat, an entertaining and motivating speaker, Steve speaks and facilitates seminars on technology, Business growth and Cloud Solutions around the world. Steve Riat has more than two decades of business technology experience with contacts ranging from Microsoft, Intel, and other top-tier technology companies. Steve works directly with companies from around the world and brings the best of that back to the Midwest. Steve is also the Director of Sales at Next-Tech, a $100 million IT services company headquartered in a rural town of less than 20,000 people.
Ransomware just struck your client. Our suggestion? Do NOT place your first call to Ghostbusters. To find out who you should call, listen to this week's episode, in which Matt, Rich, and guest host Ben Pearce, of ACP Technologies, discuss the news from the 2022 Robin Robins IT Sales and Marketing Boot Camp event, the new incident response service from ConnectWise, and the secrets to generating big financial results with small managed services teams. Then they're joined by Dave MacKinnon, vice president and CISO of N-able, for an important conversation about a recent N-able research study that turned up some distressing numbers about how often MSPs suffer successful cyberattacks, and how rarely they take basic precautions like implementing MFA. It might just have you calling 9-1-1. Subscribe to ChannelPro Weekly! iTunes: https://itunes.apple.com/us/podcast/channelpro-weekly-podcast/id1095568582?mt=2 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9jaGFubmVscHJvd2Vla2x5LmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjq-N3UvNHyAhVWPs0KHYdTDmkQ9sEGegQIARAF Spotify: https://open.spotify.com/show/7hWuOWbrIcwtrK6UJLSHvU Amazon Music: https://music.amazon.com/podcasts/a1d93194-a5f3-46d8-b625-abdc0ba032f1/ChannelPro-Weekly-Podcast More here: https://www.channelpronetwork.com/download/podcast/channelpro-weekly-podcast-episode-222-who-you-gonna-call Topics and Related Links Mentioned: Hitting Home Runs on Business Process Improvements - https://www.channelpronetwork.com/article/hitting-home-runs-business-process-improvements Kaseya CEO Takes the Stage at Robin Robins' Annual Boot Camp - https://www.channelpronetwork.com/news/kaseya-ceo-takes-stage-robin-robins-annual-boot-camp ConnectWise Introduces Incident Response Service - https://www.channelpronetwork.com/news/connectwise-introduces-incident-response-service Small Teams, Big Results - https://www.channelpronetwork.com/article/small-teams-big-results More MSPs in Cybercriminals' Crosshairs - https://www.channelpronetwork.com/article/more-msps-cybercriminals-crosshairs Rich's ICYMI plug and quickie preview of the week ahead - https://www.channelpronetwork.com/tags/icymi
Tom McDougall founded High Point Networks in 2003 when he was inspired to create an information technology business that focused on solving real business needs rather than on reactively answering requests. He started with a team of four people in a small office in West Fargo, primarily focusing on network and security solutions for businesses.Over the past 18 years, High Point Networks has grown to have 10 offices, over 160 employees, and more than 3,440 clients.
Do you want more happiness, fulfillment, and energy? Do you want to dramatically improve your productivity and increase employee performance? Do you want to improve your relationships at work and at home? Our parents, teachers, and managers have told us that, if we want to succeed, we should find and fix our weaknesses. However, this is the wrong approach because each weakness is also a strength. David Rendall teaches you how to create outrageous personal and professional success by amplifying flaws, instead of denying them.
Dr. Nido Qubein is an internationally known author and consultant who has given more than 7,500 presentations worldwide. He currently serves as the president of High Point University where, even in the middle of the Great Recession, he increased enrollment by 245%, grew net assets from $56M to almost a billion dollars, created seven new academic schools – most recently adding the Webb School of Engineering, and attracted $500 million in philanthropic investments. His family is among the institution's most generous donors.
In this episode, Richard speaks to Michelle Ragusa-McBain, Global Lead and Channel Community Evangelist for MSP and XaaS at Cisco. And, Michelle is a former chair of CompTIA's Advancing Women in Technology community and a driving force in the industry. They talk about Cisco's security stack, and their popular tools Meraki, Duo and Umbrella. Michelle explains how the company has evolved to be an MSP partner, and how they're working to develop stronger relationships. She also explains how their offerings are suited to businesses around the world, and what Cisco partners sometimes overlook. Plus, Michelle explains what XaaS is and why it's good for customers and businesses, what's changed in the IT industry and how the changes have led to opportunities for MSPs. Richard asks Michelle about her experiences as a woman in tech, how we can get more women and girls interested in STEM, and what employers can do to mentor and inspire female employees. Mentioned in This Episode https://www.linkedin.com/sales/ssi (Find your SSI score) MSP marketing expert https://robinrobins.com/ (Robin Robins) https://www.trumethods.com/ (TruMethods) framework for MSPs https://www.comptia.org/home (CompTIA) CompTIA https://connect.comptia.org/connect/technology-interest-groups/advancing-women-in-technology-interest-group (Advancing Women in Technology)
James Lawrence lives with his wife, Sunny, and their five children in Utah. After breaking several Guinness World Records, James wondered if he had truly found his mental and physical limits. He knew there was more. Robin Robins sat down with him to learn all about it.
Join Devin Herz as he discusses the importance of marketing systems with Robin Robins, one of the most in-demand IT Marketing Consultants in the world. Special guest, Robin Robins is the IT industry's most in-demand marketing consultant, sales trainer, and direct response marketing consultant who specializes in developing strategic marketing, sales, and lead generation systems for MSPs, VARs and IT services companies. Robin is the Founder of Technology Marketing Toolkit, MSP Success Magazine and Big Red Media. Key Takeaways from this episode ► The importance of marketing systems ► Strategic sales process ► Time management techniques ► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | YourDMC.com/schedule ► Where to follow and listen to Devin & DMC | dynamicmarketingconsultants.com/dmc-links/ #MondayMarketingNugget #MarketingStrategy #MarketingNugget #DynamicMarketingConsultants #BusinessIdeas #business #smallbusiness #DevinHerz #MarketingTips #MarketingTrends2022
Join Devin Herz as he discusses the importance of marketing systems with Robin Robins, one of the most in-demand IT Marketing Consultants in the world. Special guest, Robin Robins is the IT industry's most in-demand marketing consultant, sales trainer, and direct response marketing consultant who specializes in developing strategic marketing, sales, and lead generation systems for MSPs, VARs and IT services companies. Robin is the Founder of Technology Marketing Toolkit, MSP Success Magazine, and Big Red Media. Key Takeaways from this episode ► The importance of marketing systems ► Strategic sales process ► Time management techniques ► Schedule a FREE Strategy Session & FREE Marketing Audit with Devin | YourDMC.com/schedule ► Where to follow and listen to Devin & DMC | dynamicmarketingconsultants.com/dmc-links/ #MondayMarketingNugget #MarketingStrategy #MarketingNugget #DynamicMarketingConsultants #BusinessIdeas #business #smallbusiness #DevinHerz #MarketingTips #MarketingTrends2022
In this episode, Dan Sanchez talks with Robin Robins who is the Founder and CEO of Big Red Media. The dive into Robins marketing methodology, show she defines thought leadership, and her unique approach to becoming an authority in your field.
Robin Robins has helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry, period. As a trusted advisor to over 10,000 IT services business owners for over 19 years, Robin knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business. WEBSITE: https://www.technologymarketingtoolkit.com/
In the latest CloudCents, Jack talks to Jeff Johnson, VP of Big Red Media - a Robin Robins company that's focused on digital media and event creation. Jeff explains the tradeshow scene transformation and how they've pioneered the virtualization of tradeshows by creating hybrid events for the last decade.
Jim Lippie interviews Robin Robins of Technology Marketing Toolkit & MSP Success Magazine, where the two discuss the changes in the MSP market and more.
Dude, we're getting Dell! That's right, Dell Expert Network, the tech giant's business unit dedicated to serving MSPs and the SMB community, will be on hand at Channel Partners Evolution. They're setting up shop in the expo hall, meeting with prospective partners and sponsoring the Robin Robins sales and marketing preconference workshop. But we got them first on Coffee with Craig and Kevin to discuss the need for something like Dell Expert Network in the market and more about what they have planned for next week's show in Washington, D.C. TBI's Bryan Reynolds also joins for his third in a series of appearances to tell us what he's doing to get "pumped up" for moderating the "Thunderdomes" at Channel Partners Evolution and what the master agent is doing to help partners sell SD-WAN. Noticing a theme here? It's the Evolution pre-show edition! We'll cover the can't-miss highlights of the event and get you stoked for what will be four days of top-notch education and networking.
The heat of summer is here, so Craig and Kevin are bringing you a red-hot version of the Channel Partners podcast! The guys are excited to welcome to the show Robin Robins, the well-known IT marketing and sales consultant, who is getting ready for her four-hour preconference workshop at the upcoming Channel Partners Evolution, the channel's biggest fall event. Robin explains why you should attend the event and drops a number of important sales and marketing tips that you can apply to your business before you even get to Washington, D.C. "I think this is what gets many small business owners in trouble. They don't really understand marketing, so they think it's branding, a beautiful logo and a dynamic website. It's really none of those things. I'm a salesperson. A salesperson thinks differently about marketing. ... People are going to buy from us because we provide real value, we can solve a problem for them and we are positioned properly." Speaking of Evolution, to be held Sept. 9-12, we'll explore some of the great networking opportunities on tap for the show. You'll also hear about a new partnership Channel Partners and Channel Futures have with Auvik, the RMM provider, which gives you the chance to take home some really "cool" prizes during the heat of summer. The prizes don't stop there. A number of channel executives will be taking home honors at Channel Partners Evolution, part of our new "Top Gun 51" program that recognizes some of the biggest players in the biz, as well as some names you might be less familiar with. We'll announce a date for the big "reveal." The podcast wraps with another great "Random Personal Question." But instead of putting our guest on the spot, Craig is forced to face the whammy.
Bet you didn’t how to turn rubber ducks into money-makers, did you? Well, you will after you’ve heard ChannelPro managing editor Colleen Frye chat with Matt and Rich about her recent profile of marketing guru Robin Robins. And that comes after a recap of everything important from this week’s ConnectWise Automation Nation show, Datto’s DattoCon 2018 event, and Hewlett Packard Enterprise’s Discover conference. Listen in! It’ll make bath time lots of fun. Subscribe to ChannelPro Weekly! Look for us in your favorite podcast app. If you don't see us (yet) then you can subscribe via RSS in almost any podcast app using this link: http://www.channelpronetwork.com/rss/cpw Show Information: Episode #: 082Title: Rubber Ducky, You're the OneDuration: 1:36:21File size: 44.2MBRegulars: Rich Freeman - Executive Editor, Matt Whitlock - Technology Editor Topics and Related Links Mentioned: ConnectWise Has Versions of its Unite Solution for Security and BDR in Development Five Forthcoming Stories from ConnectWise Datto Announces New Name for RMM System, New BDR Capabilities at DattoCon18 Hewlett Packard Enterprise Makes GreenLake Flex Capacity Program Available to Partners Hewlett Packard Enterprise to Drop $4 Billion in the Intelligent Edge The Robin Robins Effect Matt's Tech Pick: HPE Edgeline EL1000 and EL4000 Rich's ICYMI preview and peek ahead at the news week to come
In this SMB Community Podcast, we talk to James Kernan of Kernan Consulting about selling managed services. James is a sales coach and the author of the 36 Month Millionaire program. I got an email a few weeks ago from someone looking to hire a sales person. I answered that email – but immediately thought about James. What advice would James give to a sole proprietor who is looking to hire a sale person? So I scheduled a call with James and asked him what advice he has. In case you haven’t heard of James, trust me: He knows what he’s talking about. He has built a few businesses. In fact, he bought one business that was selling about $300,000 per year and grew it to $12,000,000 in thirty-six months. Hence the 36 Month Millionaire program that he developed for Robin Robins. This is a very educational interview. James gives a ton of great advice. And, as you’ll see, he has great business advice in addition to sales advice. Stuff Mentioned: Web Site: www.KernanConsulting.com Phone: 888-Var-Coach Check out the interview here: Watch the video podcast: This interview is 30 minutes. Audio Listen to the Podcast.
Robin Robins, the IT industry’s most in-demand marketing consultant, sales trainer, and author, shares her insights into how you can use objections to generate more sales. Listen as Robin shares her key strategies and tips for dramatically increasing your sales, recurring revenue, and profits. Here's a glance at what you'll learn from Robin in this episode: Why trying to "handle" objections is completely WRONG (and how to set up your selling process so objections are killed in advance before they are ever brought up) A strategy you can use to give intelligent answers to customer questions that makes them more likely to buy from you Robin shares the big secret behind answering ANY sales objections: "All sales objections are, are _ _ _ _ _ _w e r _ _ _ _ e _ t _ _ _ s! So if you've got objections, here's what you do... " The single most powerful marketing pieces you can put together The most engaging package to send prospects BEFORE they show up that eliminates objections and increases referability Shownotes and links from this episode can be found at: www.ilovemarketing.com/277
Download your free ebook for this episode at http://www.continuum.net/podcast. Nate is back from the Robin Robins Boot Camp, and he brought back some important takeaways from talking to numerous MSPs. From technology, to marketing, to KPIs and forecasting, Nate and Joe cover a variety of topics in this episode of MSP Radio. And of course, download your free copy of our new cybersecurity ebook at http://www.continuum.net/podcast.
This week Mike Michalowicz, Chris Curran and Kristina Bolduc welcome guest Robin Robins who took her business from $0 in 2003 to $10 million in revenue in 2015. This episode is chock-full of insights including why niche specialization helps grow your business (even if your niche industry collapses), the “enough is enough” stage, how to have a personal cash reserve and a business reserve, and how to diagnose the different products offerings you have and determine individual profitability for each one. Welcome to Episode 67 of the Profit First Podcast!
Episode 204: Genius Network Member Robin Robins from a Genius Network Events presentation. Show Notes: How to add an additional profit stream to your business A Marketing Campaign Case Study that adds revenue with little to no overhead costs Robin's discovery on how to use sponsorships in a way to get paid to get clients How to use a simple letter to quickly create inbound calls for sponsors who are pre-qualified, pre-interested, and pre-motivated to do business with you
Last week we had a report from Robin Robins’ Big Seminar – www.robinsbigseminar.com. This is the second report on that event – featuring an interview with Robin herself on why this event is different from other events in the community. In this podcast, I interview four folks: Nadia Karatsoreos from MAXfocus, Stephen Swavley from Documentation Toolkit, Rob Rae from Datto, and Robin Robins from Technology Marketing Toolkit. The first three are vendors. As you know, I love vendors because the pay the bills at these events. They literally make it possible for us to have channel-related events. Nadia Karatsoreos – MAXfocus Nadia Karatsoreos – http://conferences.maxfocus.com – www.maxfocus.com – http://youtube.com/maxfocus Stephen Swavley – Documentation Toolkit Stephen Swavley – www.doctoolkit.com Rob Rae and Robin Robins Rob Rae from Datto with Robin www.Datto.com – Rob@datto.com Special Musical note . . . Music for this episode courtesy of Holland Marie . . . www.hollandmarie.com Holland Marie Used with permission of the artist. Listen to all four interviews and my commentary here: Listen to the Podcast.
The face of marketing has changed radically over the last decade, and today, techniques may include email blasts, mobile ads, banner ads, SEO, Web 2.0, social media sites, video marketing, affiliate marketing, and more. On this episode, Jason Hartman has invited Robin Robins, developer and author of the Technology Marketing Toolkit System, to offer some [...]
Join Stuart Crawford and Robin Robins as we discuss marketing for Small Business IT business owners. Robin Robins is an independent marketing consultant, sales trainer, and author that specializes in inexpensive and highly effective marketing strategies for small to medium VARs, Systems Integrators, MSPs, Solution Providers, and IT consulting firms. She has developed and authored the Technology Marketing Toolkit.