POPULARITY
4 episodes with auvik
5 episodes with auvik
2 episodes with auvik
3 episodes with auvik
2 episodes with auvik
3 episodes with auvik
2 episodes with auvik
2 episodes with auvik
2 episodes with auvik
Think LinkedIn is the place to reach technical buyers?Auvik CMO Susanne Rodriguez breaks down how her team built an insanely effective Reddit and Facebook strategy — yes, Facebook — to reach IT pros who dodge sales emails like it's their job (because it is).We're talking memes that convert, subreddits that slap, and how to avoid getting flamed by Reddit mods who smell B2B fluff from a mile away. You'll also hear how Auvik got dragged for a meme, owned it publicly, and came out stronger — a.k.a. how to market like a human.If you've ever uttered the words “we need more MQLs” while ignoring your company's meme game… this one's for you.
Apple's new C1 modem, introduced with the iPhone 16e, has garnered attention for its impressive performance, particularly in challenging network conditions. While it recorded average download speeds of 560 megabits per second, it excelled in the lower performance brackets, achieving nearly 218 megabits per second for the bottom 10% of users. This focus on efficiency and consistency over peak speeds positions the C1 as a competitive advantage for users in urban and rural settings alike. Additionally, the modem's power efficiency and superior upload speeds enhance the overall user experience, making it a significant step in Apple's vertical integration strategy.In the realm of software management, Auvik Networks has launched new features aimed at improving SaaS management and network visibility. These enhancements include automation and license optimization, which can help organizations reduce unnecessary expenses and improve security. Auvik's new capabilities extend to user devices in remote work settings, addressing the growing need for comprehensive network monitoring. Meanwhile, CyVent has introduced premium cybersecurity services for managed service providers (MSPs), allowing them to enhance their offerings amid rising cyber threats. This move positions Auvik and CyVent as key players in the evolving landscape of SaaS and cybersecurity.The podcast also highlights the growing threat of AI-generated deepfakes and the measures being taken to combat them. Low-T AI has made its deepfake detection service available for free to all users, emphasizing the importance of protecting personal identities in an increasingly digital world. Cloudflare has introduced AI Labyrinth, a new strategy to counteract malicious bots that ignore no-crawl directives, showcasing the ongoing battle against automated scraping. These developments reflect a broader trend towards enhancing digital security and protecting personal data in the face of evolving technological threats.Finally, the discussion touches on the future of work in the context of AI advancements. The concept of the AI manager is emerging, suggesting that AI will not replace human talent but rather enhance productivity and efficiency. As organizations adapt to this shift, the need for education and skill development in AI literacy becomes crucial. The podcast concludes with reflections on Apple's innovation trajectory and the implications of transitioning from traditional professional services to AI-driven solutions, prompting listeners to consider the future landscape of technology and services. Three things to know today 00:00 Apple's New Modem Isn't the Fastest—but It Might Be the Smartest04:06 SaaS Waste and Security Gaps in Focus as Auvik and CyVent Roll Out MSP-First Enhancements06:25 Now Everyone Can Fight Deepfakes—And AI Bots Are Getting Tricked, Not Blocked09:26 The New Tech Stack: Fewer Humans, Smarter Software, and a Question of Apple's Relevance Supported by: https://getnerdio.com/nerdio-manager-for-msp/ Event: : https://www.nerdiocon.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech
The rise of IT generalists is becoming increasingly significant as the industry grapples with a growing talent gap. A recent report by Auvik reveals that a staggering 78% of IT professionals feel that work-related stressors hinder their ability to improve their skills, with 60% experiencing burnout. As baby boomers retire at an accelerated pace, the workload is shifting to senior employees, intensifying stress and workload issues. The report highlights the necessity for IT professionals to possess a broad range of knowledge across various IT functions, emphasizing the integration of artificial intelligence and automation to alleviate these challenges.Managed service providers (MSPs) are facing heightened security demands, yet there are concerns about whether clients are allocating their budgets effectively. A series of market reports indicate that organizations are managing an average of 45 cybersecurity tools, which calls for a streamlined approach to security controls. The landscape of cybersecurity is evolving, with a notable shift towards generative AI and the need for comprehensive strategies for machine identity and access management. MSPs are encouraged to help clients prioritize security investments based on risk rather than simply increasing spending.Recent product announcements from companies like Scion AG, Huntress, and Cisco reflect the industry's response to these challenges. Scion AG has launched Scion Guard360, a cybersecurity solution aimed at small and medium-sized enterprises, while Huntress introduced a sensitive data mode to aid compliance with the Cybersecurity Maturity Model Certification. Cisco's Meraki for Government solution has achieved FedRAMP authorization, underscoring the importance of compliance in enhancing security for federal agencies. These developments highlight the trend towards automation and AI-driven solutions in the security sector.The backlash against Broadcom's acquisition of VMware is resulting in significant financial gains for competitors like Nutanix and Scale Computing. Nutanix reported a 16% revenue increase, driven by customers seeking alternatives to VMware, while Scale Computing experienced a remarkable 400% growth in enterprise demand. This shift in buying behavior indicates that organizations are actively looking for new solutions, presenting an opportunity for IT consultants to guide clients through the migration process. As the market evolves, understanding alternatives to VMware could provide a competitive advantage for service providers. Four things to know today00:00 IT Generalists on the Rise: Auvik Report Highlights Burnout, Skills Gaps, and AI's Role04:32 MSPs Face Rising Security Demand—But Are Clients Spending in the Right Places? 08:51 Huntress, Cisco, and Cyan AG Roll Out New Security Features—Here's Why It Matters11:14 Big Wins for Nutanix and Scale Computing as VMware Customers Make Their Move Supported by: https://syncromsp.com/ Event: : https://www.nerdiocon.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech
In this episode of Unhired, we chat with John Harden about the intersection of business, non-profits, and acquisitions. John shares insights from his experience building Saaslio and how the acquisition has affected his career trajectory in joining the acquiring company, Auvik. We also discuss leveraging community organizations like CompTIA to grow a network of like-minded peers, and what it takes to navigate major industry shifts. If you're curious about what happens after the acquisition, this one's for you.
Dave Sobel engages in a conversation with Mark Ralls, the president of Auvik, a company specializing in network monitoring and management. The discussion begins with an exploration of the transformative potential of automation and AI in the IT landscape. Ralls emphasizes Auvik's role in proactively monitoring networks, providing customized alerts, and integrating critical data into platforms used by their partners. He highlights the importance of ensuring that technicians receive relevant information in a timely manner, which is crucial for effective troubleshooting.As the conversation progresses, Ralls shares insights into Auvik's recent feature release called North Star, which enables technicians to visualize network paths and identify issues more efficiently. This feature aims to streamline the troubleshooting process, allowing technicians to pinpoint problems quickly. Ralls expresses excitement about the future of automation and AI, indicating that Auvik is actively working on expanding its automation capabilities to enhance the overall user experience.The discussion then shifts to the challenges and opportunities within the realm of SaaS management. Ralls explains Auvik's differentiated approach to SaaS management, particularly in addressing shadow IT and security risks associated with shared credentials. He underscores the importance of proactive alerting and monitoring to help partners manage costs and improve security. Ralls believes that Auvik's focus on security within SaaS management is a significant value-add for their partners, setting them apart from other vendors in the market.Finally, Ralls reflects on the evolving dynamics in the MSP space, where the balance between vendor consolidation and best-of-breed solutions continues to shift. He emphasizes Auvik's commitment to putting partners first, offering flexible solutions that cater to their needs, whether through direct engagement or integration with other platforms. As the episode concludes, Ralls shares his optimism for the future, noting a resurgence in growth within the MSP community and Auvik's ongoing efforts to support their partners with innovative tools and solutions. Supported by: https://www.huntress.com/mspradio/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech
When this CMO's team proved her wrong about their ebook program, she didn't just accept it – she made them broadcast their victory to everyone. Hear that lesson – “let your team take a chance on testing it and prove you wrong” – and many more lesson-filled stories in my in-depth discussion with Susanne Rodriguez, Chief Marketing Officer, Auvik [https://www.auvik.com/].Stories (with lessons) about what she made in marketingBe an uncertainty killer Don't always trust your gutClear is kindLean in and listen on Zoom to connect and build deep relationships remotelyBring your best, most efficient self to the office every day to keep it movingPrioritize by business impactLet your team take a chance on testing it and prove you wrongDiscussed in this episodeGet Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon EST. There is no cost.Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) [https://marketingsherpa.com/article/interview/revenue-growth-podcast]Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16) [https://marketingsherpa.com/article/interview/team-building]A/B Testing Prioritization: The surprising ROI impact of test order [https://marketingexperiments.com/a-b-testing/surprising-roi-from-test-order]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
This episode features an interview with Susanne Rodriguez, CMO at Auvik, a cloud-based IT management platform that reduces friction and increases agility.In this episode, Susanne talks about how they think about growing market share by getting customers to switch to Auvik and their big investments in community. She also discusses the future of paid search and why they are focused on authentic forums like Reddit. Key Takeaways:Despite the “paid search is dying” narrative, paid search remains a high ROI channel. Continue leveraging search but prepare for shifts by building a presence in other forums like Reddit and focusing on authentic community building.Campaigns focused on switching customers over from competitors can be part of a strategy to gain market share. Categorizing potential customers into "easy switchers," "difficult switchers," and "non-switchers” can help target campaigns.Auvik saw success with their rapid response campaigns, partially because they so specifically catered the reward to their target customer, which attracted qualified prospects and encouraged meaningful product engagement.Quote: “ I mentioned Reddit as part of a, one of our three paid channels that are uncuttable, but we also have a really large effort to build awareness and conversation and community in Reddit more organically. And that's just because, as we talk about the future of search and search disappearing, if we think about where Google could potentially drive people, it's to these forums like Reddit. And so we're working hard to build our presence there organically, too. Reddit's tricky, though. You have to be authentic on Reddit in a way that you don't have to be on any other platform. They will call you up.”Episode Timestamps: *(02:26) The Trust Tree: Getting customers to switch from competitors *(10:14) The Playbook: Paid search and authentic forums *(27:34) The Dust Up: Get aligned and come armed with data *(29:38) Quick Hits: Susanne's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Susanne on LinkedInLearn more about AuvikLearn more about Caspian Studios
Fortune 500 companies are showing caution in adopting generative AI, with a focus on risks rather than benefits. A recent survey reveals that AI tools are impacting workers' productivity and workload, highlighting the challenges of balancing human talent with AI implementation. CompTIA identifies critical areas for skills building as AI adoption grows, emphasizing strategic planning to mitigate costs and enhance cybersecurity.Intel faces setbacks with its 18A chipmaking process, raising doubts about its role in U.S. industrial policy goals. Despite financial struggles and layoffs, Intel remains optimistic about the 18A process, aiming for production next year. The company introduces new chips, such as the Intel Core Ultra 200V, focusing on power efficiency and performance improvements. However, Intel's challenges may hinder its access to investment dollars and impact the government's industrial policy goals.ConnectWise revamps its marketplace with a unified interface, offering over 400 vendor integrations to enhance user experience and promote innovation. Auvik enhances its network management solution with new features, aiming to optimize network monitoring and management efficiency for IT teams. These tactical upgrades reflect the ongoing evolution of ecosystem strategies among platform players in the tech industry. Three things to know today 00:00 Fortune 500 Companies Highlight Generative AI Risks Over Benefits, Reflecting Caution in Adoption04:02 Intel Faces Setback with 18A Chipmaking Process, Raises Doubts About Its Role in U.S. Industrial Policy Goals06:31 ConnectWise Revamps Marketplace with Unified Interface and Auvik Enhances Network Management Supported by: https://www.huntress.com/mspradio/ Pulseway Event: https://www.pulseway.com/v2/land/webinar-nexus-msp?rfid=vendor/?partnerref=vendor All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessoftech.bsky.social
Alex got the co-founder of a public company to join him and raised $6M out of the gate—but it took him 3 years to make his first sale. But after he shifted from selling to SMBs to selling to MSPs (Managed Service Providers i.e., outsourced IT), things took off:April 2015 - $1K MRRAugust 2015 - $10K MRRJune 2016 - $100K MRRNov 2018 - $1M MRR ($12M ARR)And growth never stopped—soon, he'll cross $100M ARR.Alex and his co-founder did many things differently. They came up with an idea by starting with markets, not customer problems. They raised a lot of money upfront and built a sophisticated product instead of an MVP. And they deliberated cultural values before making their first hire.Clearly—it worked.Why you should listenLearn why you should define culture before making your first hire.How to find market trends and customer problems top-down instead of bottoms-up.Why keeping your product unchanged but targeting a different market can have a massive impact and lead to product-market fit. Why you should be willing to be bold and not hedge.Why you should only focus on one thing at a time.How to use constraints to do more things faster.KeywordsAuvik, software company, networking, SMBs, mid-market, decoupling, control plane, hardware, software solution, automate, configuration, user research, product design, team, company values, SaaS, IT management, product-market fit, pivot, managed service provider, MSP, boldness, discipline, adviceTimestamps(00:00:00) Intro(00:01:47) The Origin of Auvik(00:07:20) Finding a co-founder(00:12:35) It's People Who Build Companies(00:14:10) Finding the Concept for Auvik(00:20:07) Buikding the Product(00:30:30) First Customer Experiences(00:34:40) Feedback Loops(00:39:08) Getting to a Million(00:41:33) Finding Product Market Fit(00:42:54) One Piece of AdviceSend me a message to let me know what you think!
Across organizations, every team is driven by the desire to innovate and perform, adopting its own set of SaaS tools to help drive growth. But without a centralized strategy, suddenly you're faced with mounting costs, redundant software, and security vulnerabilities. On today's episode, co-host Aaron Brooks meets with John Harden, Director of Product SaaS Management at Auvik, and Raksha Matthias, Director of Software Asset Management Strategy at Softchoice to unravel the complexities of SaaS sprawl, offering practical solutions and strategies for businesses leaders to regain control and drive efficient, secure, and innovative software usage. Featuring: John Harden, Director of Product – SaaS Management at Auvik and Raksha Matthias, Director, Software Asset Management Strategy at Softchoice The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology. This episode is brought to you by Softchoice SAM+ To learn more, visit softchoice.com.
MSP Dispatch is your source for news, community events, and commentary in the MSP channel. Give us your feedback by emailing news@mspmedia.tv On this special report from MSPGeekCon 2024, our host Daniel Lora interviews John Harden of Auvik Connect with our guest: John Harden: https://www.linkedin.com/in/john-harden/ Auvik: https://www.auvik.com/
MSP Dispatch is your source for news, community events, and commentary in the MSP channel. Give us your feedback by emailing news@mspmedia.tv On this special report from MSPGeekCon 2024, our host Daniel Lora interviews John Harden of Auvik Connect with our guest: John Harden: https://www.linkedin.com/in/john-harden/ Auvik: https://www.auvik.com/
In this captivating episode of The Digital Executive Podcast, host Brian Thomas interviews Doug Murray, CEO of Auvik Networks, a leading provider of cloud-based network management software. With over 25 years of experience in the network and security industry, Murray shares his journey and insights, including his tenure as CEO at Baltics and Big Switch Networks, and his roles at Juniper Networks, Sun Microsystems, and AT&T.Murray discusses the importance of embracing diverse roles and international experiences in career growth, highlighting the critical role of company culture in driving success and innovation. He emphasizes the pivotal role of Auvik Networks in the evolution of hybrid and remote work environments. Auvik's focus on SaaS-based IT operations management plays a vital role in reducing friction for IT teams, allowing for seamless operations across various environments - a necessity amplified by the pandemic.The conversation also touches on the integration of new technologies like AI in network management. Murray underlines the significance of AI and cybersecurity in the rapidly changing landscape of IT, emphasizing Auvik's commitment to security and innovation in their SaaS platform.Murray's advice for IT professionals is to never stop learning and to embrace change, suggesting that continuous education and adaptation are key to career advancement in the IT sector. This insightful episode ends with Murray's reflections on the future of network management and the importance of innovation in an increasingly digital world.
Recorded September 29th 2023 Strap in for a behind the scenes look at the founder/investor relationship. Amid a global pandemic, John Harden (backed by Michael Kelly) launched Saaslio to help managed service providers (MSPs) manage a quickly growing list of SaaS applications. By the end of 2022, the company successfully exited with a sale to Auvik. John recounts his big mistake while pitching the company. Michael reveals both his biggest reservations about the deal as well as the moment he decided that John was a founder he should back. Finally, Michael shares his “Hipster, Hacker, Hustler” philosophy and why curiosity is such an important trait in a founder. Book Recommendations John – The Sales Acceleration Formula by Mark Roberge Michael – The End of the World is Just the Beginning: Mapping the Collapse of Globalization by Peter Zeihan (Austin seconds this recommendation!) Red Rising by Pierce Brown Relevant Links: Saaslio: https://www.saaslio.com/ Auvik: http://auvik.com/ Auvik acquires Saaslio: https://www.businesswire.com/news/home/20221012005283/en/Auvik-Expands-to-the-Last-Mile-of-the-Network-with-Acquisition-of-Saaslio-and-Boardgent https://www.ibj.com/articles/indianapolis-based-tech-firm-saaslio-acquired-by-canadian-company Connect with John and Michael: https://www.linkedin.com/in/john-harden/ https://www.linkedin.com/in/michaeldkelly/ https://www.michaeldkelly.com/ https://developertown.com/ Guest Bios John Harden John Harden has spent 15+ years in the IT & MSP industry, starting his career in the MSP NOC, moving into software engineering and operations, and eventually becoming the founder of Saaslio. Auvik acquired Saaslio in 2022, where John joined as a Sr. Product Marketing Manager - SaaS Management. In this role, John serves as a subject matter expert for all things Auvik SaaS Management and has spent many years studying & challenging the problem in the industry. Michael Kelly I help corporate leaders and founders craft a vision for new products by working with them to put together strategies, teams, and funding to help launch, validate, and grow those products and businesses. At DeveloperTown we do both that by partnering with our clients on these opportunities, as well as (occasionally) taking the risk ourselves. Current DeveloperTown companies include: DeveloperTown, DeveloperTown Starts, DeveloperTown Investments, FullStack, DevStrategies / Tenant Tracker, Waterly, Piano In A Flash, Startup Competitors, Monon Property Management, and Start Something Ventures. I'm also an active advisor and/or board member at a number of organizations, including: the Nashville Entrepreneur Center, TechPoint Foundation for Youth, AcreBin, Venue Intelligence, Peerview Data, Peoplocity, and the Indiana National Federation of Independent Business (NFIB). Who are the hosts? Austin Crites, CFA: Austin is a past-president and current committee member of CFA Society Indianapolis. Professionally, he is the Chief Investment Officer at Aurora Financial Strategies where he manages US-focused, all-cap, style-agnostic equity strategies as the core of client portfolios. Austin is a 2008 graduate of Marian University in Indianapolis where he is now an adjunct professor in the Byrum School of Business. Matt Henry, CFA: Matt is a Senior Investment Officer at STAR Wealth Management. He is also a Past President and a director of CFA Society Indianapolis. When he's not managing porfolios, Matt teaches Finance 300 at Ball State University. He enjoys air conditioning, wi-fi, and the conveniences of indoor living.
Register for AWS reInvent: NOV. 27 – DEC. 1, 2023 | LAS VEGAS, NVWe feature a panel discussion featuring Michael Brown, VP of Technology at Auvik Networks, Rob Woolley, VP of Technology Operations at Benevity moderated by Jeff Klaus of AWS sharing best practices on global expansion. Topics include:The most successful AWS customers are on multiple continentsWhat are the goals for wanting to expand overseas?Going global through acquisitionCopying services to various regions with AWSAWS helping to establish beachheads in new marketsManaging challenges of data residencyBest practices for staffing in a new marketNorth American marketing often doesn't work in other marketsWorking with resellers in a new marketSession wrap up
Carolyn and Seth start a two-part series giving a preview of the upcoming State of the Channel report. In this episode, they welcome John Harden, senior product manager for SaaS at Auvik. John talks about the changing ecosystem of vendors and competitors in the IT channel, driven by the explosion of choice and the shift away from infrastructure and toward business solutions. Both customer experience and partner experience are becoming critical for solution providers as the focus of IT moves further away from a product-centric mindset.In Career Spotlight, Ryan Anastasia talks about the need for technical specialists to also focus on business implications.
Segment One: Amy's First Company & Some Updates April 1st marks the anniversary of Amy B's first company. We discuss how she got here. --- Segment Two: MSP Question of the Week & News Are you keeping an eye out for vendor errors? And one more thing about AI. Some people want to stop it. Elon Musk and Steve Wozniak: https://finance.yahoo.com/news/elon-musk-apple-co-founder-103416584.html --- Segment Three: Five minutes with a Smart Person ft. Rich Freeman and Manuel Palachuk Rich Freeman is founding editor and executive editor of The ChannelPro Network. One of the tech industry's most experienced, respected authorities on the SMB channel, Rich has been writing about managed services since 2007. He has spoken or moderated sessions at live and virtual events for Acronis, Auvik, Axcient, ChannelPro, IT Glue, and SkyKick, among others, and has written for CIO, Computerworld, InfoWorld, Network World, and Redmond Channel Partner magazines. Rich has also produced strategic content for vendors including AMD, Citrix, Dell, IBM, Microsoft, Oracle, and VMware. Manuel Palachuk has over 30 years of business, management, and training experience in the computer and electronics industries. Manuel has owned several successful businesses, managed several successful IT and MSP service companies, and coached, mentored, or trained many more businesses all over the world. He is an expert of process, systems, and their efficiency who is driven toward continuous improvement in all aspects of business. He is a well-known author in the IT consulting community for Small and Medium-sized Businesses, and an experienced speaker and trainer at industry conferences. --- Don't miss this: Asigra - Don't Be the Latest MSP Victim. Learn how new ransomware threats put your business at risk. - April 19th -https://mspwebinar.com/does-your-backup-protect-you-against-the-latest-ransomware-attacks/ Register Now: https://us02web.zoom.us/webinar/register/WN_ruK7Mp77TEaZyIXID96DLQ NSITSP - Amy B., Karl, & Jeff Ponts - Channel Partners Conference & Expo on May 3rd Channel Partners Conference & Expo Here: https://channelpartnersconference.com/ NSITSP - Insurance - Brian Mahon - April 26th https://nsitsp.org/event/webinar-cyber-insurance-deep-dive-2023/ Resources & Links: Amy's Facebook communities Ransomware, Security, Compliance and Privacy https://www.facebook.com/groups/RansomwarePrevention Intune, MeM, Defender and Lighthouse https://www.facebook.com/groups/endpointmanager Legislation and Regulation https://www.facebook.com/groups/MSPRegulationAndLegislation
Join Ray Orsini of OITVOIP alongside John Harden and Nolan Greene of Auvik for a comprehensive discussion on how to solve common problems in network and SaaS support. In this webinar, we will explore the various challenges faced by MSPs in resolving network and SaaS tickets and provide practical strategies to address them. Join us and learn how to: 1. Identify the root cause of common network and SaaS issues 2. Troubleshoot network and SaaS problems with a holistic approach 3. Streamline your MSP support process to improve ticket resolution time 4. Leverage the latest tools and technologies to better manage network and SaaS support Don't miss this opportunity to learn from industry experts and gain practical insights into how to connect the dots between network and SaaS issues. Be sure to follow our guest on LinkedIn: John Harden: https://www.linkedin.com/in/john-harden/ Nolan Greene: https://www.linkedin.com/in/greenenb/ Auvik: https://www.auvik.com/
Join Ray Orsini of OITVOIP alongside John Harden and Nolan Greene of Auvik for a comprehensive discussion on how to solve common problems in network and SaaS support. In this webinar, we will explore the various challenges faced by MSPs in resolving network and SaaS tickets and provide practical strategies to address them. Join us and learn how to: 1. Identify the root cause of common network and SaaS issues 2. Troubleshoot network and SaaS problems with a holistic approach 3. Streamline your MSP support process to improve ticket resolution time 4. Leverage the latest tools and technologies to better manage network and SaaS support Don't miss this opportunity to learn from industry experts and gain practical insights into how to connect the dots between network and SaaS issues. Be sure to follow our guest on LinkedIn: John Harden: https://www.linkedin.com/in/john-harden/ Nolan Greene: https://www.linkedin.com/in/greenenb/ Auvik: https://www.auvik.com/
Let's look at some predictions around the IT Channel, and what lessons we can learn from what is to come. Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/ Support the show on Patreon: https://patreon.com/mspradio/ Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on: Facebook: https://www.facebook.com/mspradionews/ Twitter: https://twitter.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ LinkedIn: https://www.linkedin.com/company/28908079/
Wow, channel pros, you don't look a day over 39! Just like last year. And the year before that, come to think of it. Sounds like something we need to investigate, which is exactly what we'll do while you're listening to Matt, Rich, and returning guest host Andrew Sampson, of SAAI, discuss Auvik's two latest acquisitions, Beachhead's new Windows security management feature, what current market conditions look like to the executive team at TD SYNNEX, and the five keys to employee retention. Then your hosts are joined by Ahsan Siddiqui of Arcserve for a conversation about why scale-our storage is not only an architecturally superior choice for SMB tech providers but a pretty good business opportunity too. Timeless, ageless, advice! Subscribe to ChannelPro Weekly! iTunes: https://itunes.apple.com/us/podcast/channelpro-weekly-podcast/id1095568582?mt=2 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9jaGFubmVscHJvd2Vla2x5LmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjq-N3UvNHyAhVWPs0KHYdTDmkQ9sEGegQIARAF Spotify: https://open.spotify.com/show/7hWuOWbrIcwtrK6UJLSHvU Amazon Music: https://music.amazon.com/podcasts/a1d93194-a5f3-46d8-b625-abdc0ba032f1/ChannelPro-Weekly-Podcast More here: https://www.channelpronetwork.com/download/podcast/channelpro-weekly-podcast-episode-243-perennial-39 Topics and Related Links Mentioned: Auvik Buys Saaslio and Boardgent - https://www.channelpronetwork.com/news/auvik-buys-saaslio-and-boardgent Beachhead Solutions Adds Windows Security to Remote Device Protection Solution - https://www.channelpronetwork.com/news/beachhead-solutions-adds-windows-security-remote-device-protection-solution TD SYNNEX Sees “Enormous Opportunity” in IT Despite Economic Uncertainty - https://www.channelpronetwork.com/slideshow/td-synnex-sees-enormous-opportunity-it-despite-economic-uncertainty 5 Keys to Employee Retention from N-able - https://www.channelpronetwork.com/article/5-keys-employee-retention-n-able Rich's ICYMI preview and quickie preview of the week ahead - https://www.channelpronetwork.com/tags/icymi
Erick and Rich drill into Auvik's acquisition of Saaslio and Boardgent, why your RMM solution is one of your most important security tools, and the building suspense over the approaching selection of the next USA Mullet Champion. Articles referenced in this episode: Auvik Buys Saaslio and Boardgent America's next top mullet will soon be crowned
After a few years working in technical sales, Steve Petryschuk needed help reevaluating his career and deciding on next steps. So he hired a career counsellor and found it was practical, helpful and an investment in his future. He decided to leave his job and join a fast growing startup called Auvik where he's progressed through roles as a director of solutions engineering, and now forecasts the future as director of product strategy.
This week, Erick and Rich discuss the SMB network of tomorrow, per research from Auvik, doing a little pre-holiday tax planning with your financial advisor, and an internet gaming platform that briefly accepted bets on a soccer match completed the day before. Articles referenced in this episode: The Wireless-First, Cloud-Oriented Network of the Future is Coming into Place, Says Auvik
Bring your own…pitchfork? Poodle? Pompadour? You'll just have to listen to this week's show to find out. Luckily for you, you'll also hear Matt, Rich, and returning guest host Rory Sanchez, of True Digital Security, discuss the new stand-alone small business edition of Microsoft Teams, Poly's desk phone trade-in program, research from Auvik revealing the future of SMB networking, and evidence from Sophos and Trend Micro that security vendors are all-in on cloud. Then your hosts are joined by Mark Kirstein, vice president of customer success at Cosant Cyber Security, to sort through the government's recently introduced CMMC 2.0 guidelines. You'll want to bring your own pen for that part of the show, to take notes. Subscribe to ChannelPro Weekly! iTunes: https://itunes.apple.com/us/podcast/channelpro-weekly-podcast/id1095568582?mt=2 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9jaGFubmVscHJvd2Vla2x5LmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjq-N3UvNHyAhVWPs0KHYdTDmkQ9sEGegQIARAF Spotify: https://open.spotify.com/show/7hWuOWbrIcwtrK6UJLSHvU Amazon Music: https://music.amazon.com/podcasts/a1d93194-a5f3-46d8-b625-abdc0ba032f1/ChannelPro-Weekly-Podcast More here: https://www.channelpronetwork.com/download/podcast/channelpro-weekly-podcast-episode-208-byop Topics and Related Links Mentioned: Microsoft Launches Stand-Alone Small Business Edition of Teams Collaboration App - https://www.channelpronetwork.com/news/microsoft-launches-stand-alone-small-business-edition-teams-collaboration-app Poly Offering Credit for Office Communication Equipment Upgrades - https://www.channelpronetwork.com/news/poly-offering-credit-office-communication-equipment-upgrades The Wireless-First, Cloud-Oriented Network of the Future is Coming into Place, Says Auvik - https://www.channelpronetwork.com/news/wireless-first-cloud-oriented-network-future-coming-place-says-auvik Sophos and Trend Micro Agree: Cloud Security is Now a Mandatory Channel Skill - https://www.channelpronetwork.com/news/sophos-and-trend-micro-agree-cloud-security-now-mandatory-channel-skill DoD Announces Major CMMC Changes - https://www.channelpronetwork.com/blog/entry/dod-announces-major-cmmc-changes Rich's ICYMI plug and quickie preview of the week ahead - https://www.channelpronetwork.com/tags/icymi
It's Thursday, July 22nd, 2021, and today we're talking about: Properly raises a proper Series B, Allocadia is acquired by BrandMaker, Auvik Networks Inc. sells a majority stake for $250m US - and if these takes weren't quick enough, we'll do some even quicker ones in our lightning takes round: Shopify is thrown for a Loop; Think Research is on an acquisition spree; and Untether AI tethers to a $125m US raise.
In honor of International Women’s Day, we curated this special “Women in Tech” episode to discuss the current and future state of our industry from a woman’s perspective. Please join Vicky Bruns, Solution Partner Manager at ConnectWise, as she sits down with Andra Hedden, CMO at Marketopia, Ashley Cooper, Senior Partner Operations Manager at Auvik, Heather Harlos, Global Marketing Manager at Bitdefender, and Leslie Price, Solutions Architect at Intermedia, to listen to their personal stories of triumph and what can be done to remove gender bias from the professional equation.
Carolyn and Seth talk with Steve Petryschuk, Technology Advocate at Auvik, about some of the latest trends in network management based on data from Auvik's Network Field Report 2021. Steve talks about the importance of network visibility, especially as companies move to more remote work, and he also discusses the need for network engineers to communicate, especially as applications encounter downtime beyond their control. He also discusses the balance of proactive and reactive work and how companies can utilize third parties to find the correct balance. Auvik's Network Field Report 2021: auvik.com/networkfield21
In this episode, I speak to Steve Petryschuk, Network Management Expert and Technology Advocate at Auvik Networks about their recent survey of IT professionals, the challenges they face and how to resolve them. We also discuss why IT managers are spending more time being reactive instead of proactive, how automation can save time, the importance of documentation and why device configuration backups are an opportunity for MSPs. Free report download: http://www.auvik.com/networkfield21 (www.auvik.com/networkfield21) Auvik: http://www.auvik.com (www.auvik.com) Frankly IT Podcast: https://www.auvik.com/franklyit/podcast/ (https://www.auvik.com/franklyit/podcast/) Steve on LinkedIn: https://www.linkedin.com/in/stevepetryschuk/ (https://www.linkedin.com/in/stevepetryschuk/)
Networks are at the very heart of the way business operates in the modern world, with so much of what we do driven digitally the need for us to connect our devices with our applications and data is central to almost everything the enterprise does to function. For something so central to our operations it’s interesting how little we think about it, networks are like a utility, you turn on the tap water comes out, you flick a switch electricity flows, you hook up your device you expect to get connected and in many enterprises, we are as confident of our network as we are any other utility. But should we be? How sure are we that our networks are as robust and resilient as the modern enterprise requires? Is that confidence misplaced? That is something I’ve been considering recently after been sent the latest Network Field Report from network management specialists Auvik. Joining me on this week’s podcast is Steve Petryschuk a Network management expert at Auvik to discuss what they discovered in their survey, how they are seeing the enterprise network changing and what we can do as IT pro’s to ensure our network continues to meet the demands placed upon it. Join us as we discuss. • The background behind the report • The changing role of the networking professional • How has the enterprise view of networking changed? • Why we need network knowledge? • The problem of over-confidence! • The increasing rate of change and are we tracking it? • Embrace change • Proactive management giving us time back • The benefit of better insight • Steps to improving your network posture • The power of automation Steve shared some great insights into what he is seeing in the modern enterprise network, some of the challenges as well as some of the strategic shifts we need to make to ensure we continue to meet the demands placed upon it. The Auvik network report is well worth a look and you can request your copy here www.auvik.com/networkfield21. If you have an idea for a show or would like to join me as a guest then why not email me at podcast@techstringy.com and to make sure you catch our future episodes you can subscribe, you’ll find Tech Interviews in all good home of podcasts and on YouTube. Until next time, thanks for listening. For full show notes with all links : https://wp.me/p4IvtA-1PS
Auvik Networks recently released its 2021 Network Field Report which surveyed IT pros across North America and looks at how in-house IT admins manage their networks and the current state of network management practices. Steve Petryschuk joins me on the podcast to share insights from the survey. I learn how there appears to be high network confidence with low network knowledge in some organizations. For example, more than half of IT pros have incomplete knowledge about how their networks are configured, yet 77% of these same people also report a high or very high confidence in their networks. We discuss how this could indicate a potential mismatch between perception and reality, with IT pros unaware of the weaknesses in their network management practices. I also learn how only 36% of organizations back up their network device configurations daily or weekly, despite additional data showing that configuration changes are frequent. Founded in 2011, Auvik’s cloud-based network management software keeps IT networks around the world running optimally by automating and simplifying network management. Auvik is one of the fastest-growing North American technology companies, and is a winner of the Deloitte Technology Fast 50, Deloitte Fast 500, and recognized as the #1 ranked Canadian company in the FT Americas’ 500 Fastest Growing Companies 2020.
An interview with Alex Hoff of Auvik Networks. A large percentage of IT pros don’t know what is on their network Alex thinks networks are going to get more simple: Why? Why didn’t IoT drive new adoption as predicted? How do you think about zero trust security? What is your North Star vision of network management? How does cloud factor into your approach to network management? So what about SaaS management? How are you making decisions on features and products? What’s the end game for Auvik?
Today on the podcast I'm joined by Steve Petryschuk, Technology Advocate with Auvik Networks. Steve is here to chat about the findings of Auvik's network field report. Auvik surveyed hundreds of IT Pros to get their perspective on their knowledge and practices around network management. The report is an interesting mix of insights. I've included a link to the full report in the show notes, so be sure to check that out. For now, enjoy my conversation with Steve as we discuss some of the insights from the report as well as some general discussion about network management.
On this episode of ConnectWise Tech Talk, we dig into technologies for a remote workforce. Our expert panelists from SmileBack, Auvik, Intermedia, Avalara and Cognition 360 share the details of their solutions and how they are designed to effectively support a remote workforce from colleagues to customers.
Andreas, Kai und Patrick sprechen mit Jürgen Ebner, Autor von "Einstieg in Kali Linux" über das Thema IT-Security in Unternehmen. Ausserdem steht das Thema IT-Dokumentation auf dem Programm, mit einer aktuellen Beurteilung von Tools wie ITGlue, Docusnap und Passportal. SHOW NOTES Follow-Up: https://www.bundesfinanzministerium.de/Content/DE/Downloads/BMF_Schreiben/Steuerarten/Umsatzsteuer/2020-06-12-befristete-Senkung-umsatzsteuer-juli-2020.html (Befristete Absenkung des allgemeinen und ermäßigten Umsatzsteuersatzes zum 1. Juli 2020) https://www.wewamo.de (Denis Krnjaic, Designer des neuen LiveBarTalk Auftritts) Einstieg in Kali Linux: https://www.amazon.de/dp/3747500331 (Einstieg in Kali Linux: Penetration Testing und Ethical Hacking) (amazon.de) https://www.kali.org (Kali Linux) https://icte.biz/ (ICTE GmbH) Dokumentationstools: https://www.itglue.com (IT Glue) https://www.itglue.com/networkglue/ (Network Glue) https://www.docusnap.com (Docusnap) https://www.passportalmsp.com (Passportal) https://www.rapidfiretools.com (RapidFireTools) https://www.auvik.com (Auvik) https://www.liongard.com/roar/ (Liongard Roar) Getränkecheck: Kai: https://www.braumanufaktur.com/biere/lucky-experience/ (Lucky Experience) (braumanufaktur.com) Patrick: https://www.brewdog.com/uk/shop/brewdog-pale-ale (BrewDog Pale Ale) (brewdog.com) Andreas: https://www.gemmrich.de/produkt-kategorie/wein/unkaputtbar-wein/ (Unkaputtbar Wein) (gemmrich.de) In eigener Sache: https://www.youtube.com/channel/UCfFlnSJxgDoZ-pDPoSie2xg (LiveBarTalk bei YouTube) https://www.facebook.com/livebartalk (LiveBarTalk bei Facebook) https://bartalk.live/listen (LiveBarTalk Podcast) (Spotify, Apple Podcasts, Overcast) https://www.instagram.com/livebartalk/ (LiveBarTalk bei Instagram)
Easily distracted by the latest…anything, channel pros? Join the crowd. As guest host and MSP Vince Tinnirello of Anchor Network Solutions observes, IT providers have a tendency to glom onto whatever’s new, bright, and shiny. You’ll also hear him join in the conversation about cloud exec Renee Bergeron leaving Ingram Micro, Sophos and Untangle introducing new next-gen firewalls, the ChannelPro 2020 State of the Channel survey, and the benefits as well as challenges of offering co-managed IT services. And all of that is in addition to an in-depth interview with Alex Hoff, chief product officer of Auvik, about the increasing diversity of network vendors that MSPs must support these days, how it affects their bottom line, and what they should do about it. It’s an important topic that you’ll…hey, look. A squirrel! Subscribe to ChannelPro Weekly! Look for us in your favorite podcast app. If you don't see us (yet) then you can subscribe via RSS in almost any podcast app using this link: http://www.channelpronetwork.com/rss/cpw Show Information: Episode #: 135Title: Bright, Shiny ObjectsDuration: 1:43:43File size: 48.0MBRegulars: Rich Freeman - Executive Editor, Matt Whitlock - Technology EditorGuest Host: Vince Tinnirello, CEO of Anchor Network Solutions Video of ChannelPro Weekly #135 - Bright, Shiny Objects Topics and Related Links Mentioned: Renee Bergeron to Leave Ingram Micro Sophos Adds High-Speed TLS Traffic Inspection to XG Firewall Untangle Ships Updated NG Firewall with Threat Prevention Functionality 2020 State of the Channel: Cloud and Managed Services Are All Grown Up Putting the ‘Co’ into Managed Services Auvik's 2019 Network Diversity Report Matt's Museum Pick: Nintendo Game Boy Matt's Tech Pick: Raspberry Pi 3 Rich's ICYMI plug and quickie preview of the week ahead
Easily distracted by the latest…anything, channel pros? Join the crowd. As guest host and MSP Vince Tinnirello of Anchor Network Solutions observes, IT providers have a tendency to glom onto whatever’s new, bright, and shiny. You’ll also hear him join in the conversation about cloud exec Renee Bergeron leaving Ingram Micro, Sophos and Untangle introducing new next-gen firewalls, the ChannelPro 2020 State of the Channel survey, and the benefits as well as challenges of offering co-managed IT services. And all of that is in addition to an in-depth interview with Alex Hoff, chief product officer of Auvik, about the increasing diversity of network vendors that MSPs must support these days, how it affects their bottom line, and what they should do about it. It’s an important topic that you’ll…hey, look. A squirrel! Subscribe to ChannelPro Weekly! Topics and Related Links Mentioned: Renee Bergeron to Leave Ingram Micro Sophos Adds High-Speed TLS Traffic Inspection to XG Firewall Untangle Ships Updated NG Firewall with Threat Prevention Functionality 2020 State of the Channel: Cloud and Managed Services Are All Grown Up Putting the ‘Co’ into Managed Services Auvik's 2019 Network Diversity Report Matt's Museum Pick: Nintendo Game Boy Matt's Tech Pick: Raspberry Pi 3 Rich's ICYMI plug and quickie preview of the week ahead
Jennifer Tribe is the director of content at Auvik Networks. Auvik makes software for Managed Service Providers or MSPs. MSPs are the companies and people that handle IT solutions for businesses that don’t have in-house IT departments. Auvik has focused on content marketing from the beginning. Jennifer is the perfect person to head up this effort. She is a trained journalist, a huge fan of writing great copy and Copyhackers, and has worked in multiple content roles from blogger, to book publisher, to podcast host. Jennifer is also the host of the Frankly MSP podcast. Many vendors in the network and MSP space have “company name” podcasts, but Jennifer and the people at Auvik decided to take their podcast in a different direction. They wanted to focus on sharing great content and helping MSPs not advertising for their company. That’s why they chose The Frankly MSP name for their podcast. The podcast was so popular that they now have a Frankly MSP resource section and just held their first Frankly MSP Live event. Jennifer shares some interesting facts about her company and her podcast, and why they deliberately have an accessible conversational tone in all of their content. She also shares how the Auvik polar bear mascot can help lighten the conversation about IT and networking. His name is Nanook, which is Inuit for polar bear. She also shares what Auvik means in Inuit and how it fits in perfectly with their fun arctic theme. We talk about the usefulness of having a blog and newsletter before starting a podcast. Jennifer also shares how Frankly MSP has evolved and why it’s important to pay attention to what is and isn’t working. We learn what Jennifer believes is the key to podcasting success, her regrets, and why her favorite vacation spot might just be one of the world’s most beautiful places. Show Notes: [02:56] Jennifer works in marketing at Auvik Networks. They make software for Managed Service Providers or MSPs. These are companies that other companies outsource their IT to. [03:43] The Frankly MSP mascot is a polar bear named Nanook which is the Inuit name for polar bear. Auvik is also the Inuit name for a block of snow used to build an igloo. [04:01] They use an arctic theme in their marketing. [04:41] Nanook adds personality to technical IT work. [06:12] Auvik has been focused on using content marketing from the beginning. They want to add value and not just talk about their product, but they also want to help MSPs be better. [06:29] They had an established blog and newsletter. In 2017, when they were launching the podcast, they wanted to call it something other than the Auvik podcast. [06:54] The name needed to convey that the podcast was about helping MSPs by providing information. They named the podcast Frankly MSP and after it's success, they spun Frankly MSP into a broader content brand including the blog and Frankly MSP Live. [07:34] The first Frankly MSP Live event was in January in Santa Barbara, CA, and it was so much fun. They had speakers, and Jennifer did a live podcast recording. [09:45] Jennifer met many fans of the podcast at the event. [10:26] She does pay attention to downloads. Numbers do tell them if they are resonating. The real goal is to put Auvik forward as a valued content brand. This strategy has been working. [13:09] The sincerity of the people at the conference was awesome. One listener even prints out the notes and takes them to meetings. [14:17] The podcast was intended to expand the audience. They had a news portion, but it wasn't evergreen. The news portion also bogged down the production schedule. They now just focus on the interview and skip the news section. [16:31] The podcast has helped increase their profile in the industry and their brand. [17:46] The sales reps and business development reps listen to the podcast and it helps them understand their customers. It's a great internal communication tool now. [18:51] Jennifer uses Todoist to keep track of everything. [19:29] They had a blog and newsletter to get the word out about the podcast. Having avenues of communication are key to starting. [20:22] The podcast comes out every other week. The newsletter comes out in the weeks in between. Each issue of the newsletter features the last two blog posts and the latest podcast. They will also have more detailed blog posts about some of the podcast episodes. [21:52] Jennifer regrets not starting the podcast sooner. [23:36] Consistency is key with podcasting just like it is with blogging. Choose a schedule that you can commit to and then make sure you hit your schedule every time. [24:12] There are a lot of things you can do with your podcast so put a lot of thought into your format. [25:08] You want to work your podcasts into the rhythms of people's lives. [26:00] Jennifer's copy writing hero is Joanna Wiebe of Copyhackers. She has all of their ebooks and refers to them often. The Copyhackers blog and courses are also excellent. [27:02] The most recent book she read was Profit First by Mike Michalowicz who was the keynote speaker at Frankly MSP Live. [27:20] A goal is to grow the podcast audience and get people more involved. [28:13] Jennifer likes to vacation in Northern Ontario in the Muskoka area where there are lots of lakes, evergreens, and rocky landscapes. She thinks it's one of the most beautiful places on Earth. [30:17] Darrell's Takeaways: Jennifer's journalism background came out during our discussion. She talked about establishing a blog and a newsletter. These are important pieces. You can leverage these items to grow your podcast and gain momentum through the podcast. The podcast isn't focused on the company, it's focused on helping MSPs. Ask how you can create a podcast for your audience? Clearly discover how you define success. Be consistent with your release. Links and Resources: Pro Podcast Solutions Libsyn Use promo code ProPod to get your first month free Auvik Frankly MSP Frankly MSP Live 2020 Todoist Copyhackers Profit First Muskoka Auvik Networks on Twitter Auvik Networks on Facebook Auvik Networks on LinkedIn “How do I build an audience for my podcast?”
Edizione del 27/01/2020: scoperta vulnerabilità zero-day in Internet Explorer, Microsoft forza l’installazione del nuovo Edge Kaseya in forte crescita nel 2019 e rilascio dell’app Kaseya Fusion per i dispositivi mobili, scoperte vulnerabilità in ConnectWise Control, prevista una crescita dell’11,5% anno su anno per il mercato MSP e annuncio dell’integrazione tra Liongard e Auvik. Tutti i dettagli sul sito di RadioAchab.
Watch your step! It turns out many things in life end in P. Just ask Matt, Rich, and guest host Erick Simpson. In this week’s episode they discuss network management vendor Auvik’s product roadmap, its integration partnership with Liongard, and ChannelPro’s annual predictions roundup for 2020, not to mention a new mobile security app from Sophos. Then, joined by ChannelPro Managing Editor Colleen Frye, they interview Joanna Sobran, CEO of MXOtech in Chicago and winner of our first-ever Peer of the Year award. The whole thing is so good that someone sent a helicopter for a closer look about midway through the show. Maybe you should watch your head too! Subscribe to ChannelPro Weekly! Look for us in your favorite podcast app. If you don't see us (yet) then you can subscribe via RSS in almost any podcast app using this link: http://www.channelpronetwork.com/rss/cpw Show Information: Episode #: 130Title: All Things That End in PDuration: 1:41:48File size: 46.6MBRegulars: Rich Freeman - Executive Editor, Matt Whitlock - Technology Editor Video of ChannelPro Weekly #130 - All Things That End in P Topics and Related Links Mentioned: Auvik Has IoT Device Identification and Troubleshooting Prowess on its Roadmap Auvik Sees Friends Rather Than Foes Among Managed Services Suite Makers Liongard Adds Integration with Auvik Sophos Ships Edition of Intercept X for Mobile Devices 2020 Predictions. 20/20 Hindsight. The ChannelPro Network Announces Its Inaugural Peer of the Year Award Hiring to Take Your Business Higher Matt's Museum Pick: Sega Game Gear Matt's Tech Pick: Nintendo Switch Lite Rich's ICYMI plug and quickie preview of the week ahead
In this week's episode It may sound drastic, but getting rid of one of your worst clients could be transformational for your business. Paul's done it and the results were ASTONISHING How are your sales team selling? Special guest Scott Tyson of Auvik talks about how to increase revenue by adopting a simple sales process, how to trust your team and when it's time to walk away from a potential customer Also in this episode, there's a brilliant question answered about how to reach business owners on Facebook... details of a video service for MSP websites... and Paul explains how you can link personal goals to your business goals Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here's the website for the service MSP Videos, that produces excellent video content for websites The special guest talking about how to run a world-class sales operation is Scott Tyson of Auvik who also mentioned Sandler sales training and the Frankly MSP podcast Thanks to Murray Thorpe from network and AV solutions specialist Cablers Ltd for the question about reaching business owners on Facebook Here's the link to Paul's Facebook group for MSP Marketing Find out more about the Pareto Principle (the 80/20 Rule) Paul mentioned Next week's guest will be Louise Towler of IndigoTree, who will be explain the essential ingredients for a great website The email address for show feedback or any questions is hello@paulgreensmspmarketing.com Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green's MSP Marketing podcast. Paul: Here's a look at what's coming up on this week's show. Scott Tyson: There's no good going into a Mercedes dealership looking for a sports car and the guy comes out and says, "I've got this great station wagon for you to buy." Paul: We're also going to look at how the actions that you take or don't take every single day directly affect the lifestyle that you have. And I've got a question from an MSP owner about how to reach business decision makers on Facebook. Voiceover: Paul Green's MSP Marketing podcast. Paul: Now some will see this as controversial. You should fire more clients. And my reasoning for that is the 80/20 rule. Basically, input and output aren't equal. And it was Alfredo Pareto who was an Italian economist and I think in the 19th century, and he one day standing on his balcony, probably having an ice cream or
In this week's episode MRR (Monthly Recurring Revenue) forms a CRITICAL part of your business, Paul tells you about two great services that could be an easy re-sell It's time to stop selling the same way to different people. Special guest Andy Edwards helps you to sell more effectively, by understanding the 4 main personality types. Every prospect fits into one of the types Also in this episode, there's a brilliant question answered about the type of video to put on your website... details of some free marketing lunches to help boost your business... and Paul explains how a good work / life balance is easily achievable Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Check out the book Paul mentioned called "The Top Five Regrets of the Dying" Here's a link to get Paul Green's book "Updating Servers Doesn't Grow Your Business" Find out about the productivity and monitoring service Activtrak here Visit uptimerobot.com for employee monitoring Details on the FREE marketing lunches are right here The special guest talking about the 4 different personality types was speaker, coach and trainer Andy Edwards. The website about the 4 personality types is Yoo or you can visit Andy's personal site here Thanks to Jamie Seviour from IT support and consultants Geeking It Simple for the question about the type of video to have on your website Next week's guest will be Scott Tyson of Auvik, who will be explaining how to systemise sales for greater revenue The email address for show feedback or any questions is hello@paulgreensmspmarketing.com Episode transcription Voiceover: Made in the U.K. for MSPs around the world. This is Paul Green's MSP Marketing podcast. Paul Green: Here's what's coming up on this week's show. Andy Edwards: Be brief, be bright, be gone. Recognise those four different personality styles, and your sales will go up. Paul Green: Plus, we'll be looking at two monthly recurring revenue services that you really should be selling, and asking what kind of video content works best on your website? Voiceover: Paul Green's MSP Marketing podcast. Paul Green: Hi. This is Paul Green, and welcome to the show. Now, what I'm about to tell you I don't want you to judge me on this. I'm not telling you this to boast. I'm not telling you this for any other reason than I want to help y
In this trailer This is a tease of what's coming up every week, in the MSP Marketing podcast Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Future guests featured in this trailer include Scott Tyson of Auvik, sales psychology expert Andy Edwards of Yoo, and website expert Louise Towler of IndigoTree Trailer transcription Voiceover: Made in the UK, for MSPs around the world... Hello, this is Paul Green, an MSP marketing expert and the host of the MSP marketing podcast. Every week we have loads of very specific advice to help you get more new clients, grow your valuable monthly recurring revenue, and ultimately increase your net profit. Isn't that why we're all in business? Yes yes yes! Now, this is a show only for managed service providers and IT support companies. It's made in the UK and is designed for MSPs all over the planet. Quote: "It's not an ugly word, that 'close' word, you know, you can ask for the sale" Every week. I'll have a guest, some from our world and some from outside. Quote: "We spend a lots of time as a web agency translating what I call customer into geek" Quote: "Recognise those four different personality styles and your sales will go up" So join me every week for the MSP marketing podcast. It's out every Tuesday on your favourite podcast platform. Voiceover: Paul Green's MSP Marketing Podcast
Three things to know today ZenDesk is breached https://www.channele2e.com/technology/security/zendesk-chat-data-breach/ Gaming PC shipments may tell us about future trends https://www.theregister.co.uk/2019/10/03/gaming_pcs_uptick/ AND Auvik gives onsight into the makeup of networks https://www.prweb.com/releases/networking_hardware_market_becoming_more_fragmented_new_auvik_networks_report/prweb16610706.htm
In this episode of the Channel Futures MSP 501 podcast, senior editor Kris Blackmon interview's Auvik CMO Jacqui Murphy. In this Q&A, Murphy talks about her company's go-to-market strategy and work with RMM vendors. Murphy also discusses Auvik's Treat Wave program. "10 days of fun, 10 of learning," Murphy says.
The heat of summer is here, so Craig and Kevin are bringing you a red-hot version of the Channel Partners podcast! The guys are excited to welcome to the show Robin Robins, the well-known IT marketing and sales consultant, who is getting ready for her four-hour preconference workshop at the upcoming Channel Partners Evolution, the channel's biggest fall event. Robin explains why you should attend the event and drops a number of important sales and marketing tips that you can apply to your business before you even get to Washington, D.C. "I think this is what gets many small business owners in trouble. They don't really understand marketing, so they think it's branding, a beautiful logo and a dynamic website. It's really none of those things. I'm a salesperson. A salesperson thinks differently about marketing. ... People are going to buy from us because we provide real value, we can solve a problem for them and we are positioned properly." Speaking of Evolution, to be held Sept. 9-12, we'll explore some of the great networking opportunities on tap for the show. You'll also hear about a new partnership Channel Partners and Channel Futures have with Auvik, the RMM provider, which gives you the chance to take home some really "cool" prizes during the heat of summer. The prizes don't stop there. A number of channel executives will be taking home honors at Channel Partners Evolution, part of our new "Top Gun 51" program that recognizes some of the biggest players in the biz, as well as some names you might be less familiar with. We'll announce a date for the big "reveal." The podcast wraps with another great "Random Personal Question." But instead of putting our guest on the spot, Craig is forced to face the whammy.
In the opening episode, Chris manages to ascertain where Scott is from, uncover the revealing facts about his cricket career and find out what a "Qantas Big Bird" is.
On this episode of #Operations, host Sean Lane talks with Auvik Network's CMO, Jacqui Murphy. Jacqui and Sean talk about how she's scaled from a marketing team of one to now oversee marketing and business development teams totaling more than 50 people. Plus, why she's banished vanity metrics for good, her belief that the magic comes from the people on her teams – not just the data and much more. Tune in for their in depth conversation now.
I interviewed Alex Hoff from Auvik from my hotel room in Chicago. Topic: Managed Network Services: Your Next Critical Opportunity. Best comment is that entrepreneurs always go where the white space is. Love that. Whenever you create an offering, you need to go where very few people (or no one) are hanging around. Auvik allows you to monitor complex client networks – with a specific focus on more complicated networks. That means more than just V-LANS: They excel at monitoring networks that stretch across cities, clouds, and various services. As Alex says, we can’t stay focused just the equipment inside a client’s office. The chokepoint might be somewhere else. And with multiple cloud offerings that you don’t control, it’s important to know that everything’s working as advertized. Links: www.Auvik.com email: ROI@Auvik.com The Frankly MSP Resource Centre: auvik.com/franklyMSP Blogs for MSPs: auvik.com/franklymsp/blog/ Auvik on Twitter: @AuvikNetworks Auvik on LinkedIn: ca.linkedin.com/company/auvik-networks-inc- Auvik on Facebook: www.facebook.com/AuvikNetworksInc Alex offered a great network assessment starter kit you can get my emailing to ROI@auvik.com. Instructions bounce back. I did this and received a zip file with a great set of resources. Free. Watch the interview: Listen to the Interview (mp3)
CompTIA Breaking Barriers with CompTIA's Managed Services Community
Learn about the power of network management for MSPs and why it’s important to “keep the beer cold” for your clients in this episode of Breaking Barriers from CompTIA’s Managed Services Community. Community Chair Charles Love talks with Auvik’s Alex Hoff about ways to build a scalable managed service practice, networking for MSPs and ways MSPs can find revenue beyond desktop and computer managed services. Listen in as they talk about ways to use Simple Network Management Protocol (SNMP) to create triggers, alerts and automated responses, and how emerging technologies like the Internet of Things are going to have a big impact on MSPs. Special note to subscribers: Reach out to host Charles Love on Twitter @charlesjlove with the hashtag #podcast to tell us what you’d like to hear on future episodes of Breaking Barriers from CompTIA’s Managed Services Community.
Auvik è la piattaforma cloud che consente agli MSP di monitorare e gestire tutti i dispositivi collegati ai network dei loro clienti. Claudio Panerai ce ne fa una veloce illustrazione. Tutti i dettagli sul sito di RadioAchab.
In this episode of Sales Leader Spotlight, we have a special double-feature with Jacqui Murphy and Mercedes Geimer of Auvik Networks. Jacqui is the Vice President of Marketing and Mercedes is the Director of Business Development. The two work closely, as Auvik BDR’s report into marketing instead of sales, which is an interesting (and effective) structure, which they will dive into in this interview. Tune in to hear Jacqui, Mercedes, and Joseph discuss: The structure of Auvik Networks’ BDRs reporting into to marketing instead of sales The consequences of sales and marketing mis-alignment Specific technology that enabled Auvik to build a kick-ass data set Insights, strategies, and examples of how to keep your BDR team motivated You can learn more about our podcast here: http:///www.kiite.ai/podcast Know someone who we should interview? Drop us a line at marketing@kiite.ai
Barb talks with Alex Hoff about how to manage what you can't see in your computer network.You will learn and "KNOW" what a good network map is, and why it is so important to managing a network. Alex Hoff is the co-founder and VP of product and sales at Auvik Network, located here in Waterloo Ontario Canada, and he talks about the most efficient ways to manage computer network infrastructure.
OpenView's Blake Bartlett discusses how a company's go-to-market model can impact CAC Payback and if there is indeed a magic number to hit for this metric. Then we hear from Marc Morin, Founder & CEO of Auvik, about the importance of experimentation in efficiently acquiring new customers to drive down CAC.
As small business networks increase in complexity and more applications move to the cloud, it's becoming increasingly important to monitor and manage network devices in addition to servers and desktops. With the launch of our new Network Management by Auvik solution, we chatted with Alex Hoff, VP of Product & Sales at Auvik, about how MSPs can become more proactive and enhance their service offering with a robust Network Management solution.
First Hour: Derek Wyatt, Platform Developer, Auvik Networks, Inc. - Best Practices The Hard Way: Deploying Actors, Await, and Akka Clustering Second Hour: Mike Nash, Delivery Executive, BoldRadius Solutions - Do's and Don'ts When Deploying Akka in Production
On this episode of #Operations, host Sean Lane talks with Auvik Network's CMO, Jacqui Murphy. Jacqui and Sean talk about how she's scaled from a marketing team of one to now oversee marketing and business development teams totaling more than 50 people. Plus, why she's banished vanity metrics for good, her belief that the magic comes from the people on her teams – not just the data and much more. Tune in for their in depth conversation now.
© 2020-2025 Ivy Podcast Discovery LLC
