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The episode reveals a growing governance gap as the central structural shift in the IT services sector, driven by accelerated AI adoption and increasing automation. Companies such as OpenAI, Anthropic, Veeam, and Auvik are reframing their market positions around the operational risks and requirements introduced by AI agents, data automation, and new service delivery models. This evolution is underscored by the rising number of AI agents—projected by IDC to reach 2.3 billion by 2030—operating largely outside of current oversight and frequently with excessive or inappropriate permissions. The principal development discussed is Veeam's announcement of its Data AI Command Platform. According to Dave Sobel and Rich Freeman, this platform is intended to address data-centric failures beyond traditional ransomware or accidental deletion. Veeam's platform is designed to handle issues such as AI-generated data hallucinations, inappropriate data exposure, and policy enforcement failures. The platform's architecture builds on the acquisition of Security AI, combining data security posture management with backup, compliance, and governance capabilities, although, as of now, key remediation features are only available for Microsoft 365, with further expansion expected over the coming months. Supporting developments include Auvik's expansion of automated network management based on a large historical dataset and the simultaneous entrance of OpenAI and Anthropic into direct services for mid-market clients, backed by billions in private capital from entities such as Goldman Sachs and Blackstone. Both companies now embed applied AI engineers at client sites, bypassing traditional channel partners. Channel operator feedback, reflected in research by Techisle and discussions at vendor conferences, indicates a lack of MSP readiness and a slow response to developing governance and compliance services, despite evidence from end-user data pointing to significant unmet demand and risk exposure. Operationally, MSPs face a growing liability trap where the speed and delegation of decisions to AI systems increase the potential for unnoticed errors or breaches. There is a disconnect between customer demand for governance, compliance, and data controls, and the preparedness of MSPs to deliver those services. This exposes providers to heightened contractual, operational, and reputational risk, particularly as vendors and large AI companies move directly into the mid-market service delivery space. Practical safeguards, clear accountability frameworks, and objective benchmarks for automation and governance effectiveness will be required to mitigate exposure and support safe, durable service offerings. Supported by: CometBackup HaloPSA Moovila 

Today’s headline news for Canadian IT solution providers: Acronis has launched Cyber Frame, a new hyperconverged infrastructure (HCI) and infrastructure-as-a-service (IaaS) platform built specifically for managed service providers. The platform allows MSPs to build and deliver infrastructure services with native integration into Acronis’ cyber protection and remote monitoring and management (RMM) tools. Acronis says it is designed to give service providers an alternative to legacy virtualization and hyperscaler cost pressures, offering better margin control and options for both fully hosted and partner-hosted deployments. Citrix has introduced Citrix Platform Flex, a new persona-based secure access model intended to help organizations move away from static, one-size-fits-all IT delivery. The new platform is built to align IT resources more closely with evolving business needs, delivering secure access, managed services, and observability with more flexible and predictable pricing. It acknowledges that different worker profiles require vastly different access parameters in a modern hybrid environment. Upwind has launched its new AI Agentic Pack, adding agent-driven capabilities to its cloud security platform. The tools are designed to help security teams investigate threats, validate active exposures, and prioritize remediation, leaning into the growing industry trend of using autonomous agents to compress the window between threat discovery and response. Nerdio vice president of MSP sales Will Ominsky warned in a Redmond Channel Partner interview today that MSPs who figure out how to monetize AI by the end of 2026 will grab massive market share. He noted that partners who only experiment with AI internally—without building client-facing, revenue-generating AI practices—will be left behind in the coming wave of SMB adoption. Boomi and Red Hat have announced a strategic collaboration to deliver an integrated stack for deploying agentic AI at scale. The partnership combines Boomi’s Agentstudio with Red Hat AI, providing organizations with a framework to orchestrate AI workflows securely without losing control of their data governance or allowing cloud consumption costs to spiral. The U.S. Department of Homeland Security is reportedly scrutinizing Instructure after a massive ransomware attack disrupted its Canvas online learning platform. The breach highlights the growing vulnerability of critical SaaS infrastructure and the widespread supply chain impact when platforms are targeted during peak usage periods, such as university finals week. Canadian cybersecurity provider Plurilock has announced CAD $1.13 million in new critical services contracts. The wins reflect continued momentum for the AI-native security firm as it expands its footprint across both public and private sector environments, capitalizing on the growing need for identity-centric security. [powerpresss] Read Full Transcript Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Thursday, May 14, 2026, and here’s what’s happening in the channel today. Acronis has launched Cyber Frame, a new hyperconverged infrastructure and infrastructure-as-a-service platform built specifically for managed service providers. The launch comes at a critical time for the channel, as many service providers are actively seeking alternatives to legacy virtualization platforms following recent industry shakeups and pricing model changes. Cyber Frame allows MSPs to build and deliver infrastructure services with native, seamless integration into Acronis’ existing cyber protection and remote monitoring and management tools. Rather than dealing with the unpredictable costs of hyperscale public clouds or the complexity of managing disparate vendor stacks, MSPs can use Cyber Frame to consolidate their service delivery. Acronis says the platform is designed to give service providers significantly better margin control and simplified management. It offers flexible deployment options, allowing partners to choose between a fully hosted model managed by Acronis, or a partner-hosted deployment running on the MSP’s own hardware in their local data center. By combining compute, storage, networking, and security into a single unified platform, Acronis is positioning Cyber Frame as a way for MSPs to scale their infrastructure offerings profitably while maintaining the tight security posture that modern SMB clients demand. Citrix has introduced Citrix Platform Flex, a new persona-based secure access model intended to help organizations move away from static, one-size-fits-all IT delivery. In today’s hybrid work environment, the access requirements for a call center employee, a traveling executive, and a remote software engineer are vastly different. Citrix built Platform Flex to recognize these distinctions, allowing IT teams to align resources, security controls, and application delivery specifically to the varying needs of different worker profiles. The new platform delivers secure application access, managed services, and comprehensive observability under a model designed for more flexible and predictable pricing. By shifting away from rigid licensing structures that often force companies to over-provision resources for basic users, Citrix aims to help enterprises optimize their cloud and infrastructure spending. Platform Flex also incorporates advanced analytics and security policies that adapt in real-time based on user behavior and location. For channel partners, this persona-driven approach provides a clear framework to help enterprise customers rationalize their IT investments, simplify the management of distributed workforces, and ensure that security protocols do not impede productivity for end users who require high-performance access to specialized applications. Upwind has launched its new AI Agentic Pack, adding autonomous, agent-driven capabilities to its cloud security platform. As cloud environments grow increasingly complex and security operations centers face unprecedented alert fatigue, the cybersecurity industry is rapidly shifting toward agentic AI to help manage the load. Upwind’s new tools are specifically designed to help security teams autonomously investigate threats, validate whether theoretical vulnerabilities are actually exposed to active exploitation, and prioritize remediation efforts based on real-world risk. Instead of simply generating more alerts for human analysts to sift through, the Agentic Pack leverages artificial intelligence to actively investigate the root cause of an incident, map the attack path across cloud infrastructure, and propose actionable fixes. This launch leans heavily into the growing necessity of using autonomous agents to drastically compress the window between threat discovery and response. With malicious actors utilizing AI to accelerate their attacks, defenders require matching speed to counter them. For managed security service providers, Upwind’s agentic capabilities offer a pathway to scale their operations, handle a higher volume of telemetry without adding headcount, and provide faster threat containment for their clients. In brief: Nerdio vice president of MSP sales Will Ominsky warned in a Redmond Channel Partner interview today that MSPs who figure out how to monetize AI by the end of 2026 will grab massive market share.  Boomi and Red Hat have announced a strategic collaboration to deliver an integrated stack for deploying agentic AI at scale.  The U.S. Department of Homeland Security is reportedly scrutinizing Instructure after a massive ransomware attack disrupted its Canvas online learning platform.  And Canadian cybersecurity provider Plurilock has announced 1.13 million dollars in new critical services contracts.  Later today on in the channel, we’re talking eCrime Reports and Threat Intelligence with Camerous Tousley and Pedro Kertzman of ESET. And if you missed it yesterday, check out my conversation with Auvik’s Steve Petryschuk on the gap between MSPs’ expectation around AI, and the reality they have realized to date. That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening. Have a great day.

Today’s headline news for Canadian IT solution providers: SonicWall is making its Gen 8 security platform available in virtualized environments for the first time with the launch of the NSv XS, a subscription-based virtual firewall purpose-built for MSPs and MSSPs delivering managed security to small and distributed environments. The NSv XS supports VMware ESXi, Hyper-V, KVM, AWS, Azure, and Proxmox and ships in three service tiers designed around recurring revenue models. The top tier adds co-managed security from SonicWall’s SonicSentry NOC team plus embedded cyber warranty coverage through Cysurance. SonicWall’s 2026 Cyber Protect Report found high and medium severity attacks surged 20.8% last year, and with 52% of enterprises now running most of their infrastructure in the cloud, the NSv XS is explicitly designed to close that gap. Huntress and specialty insurance firm Acrisure have launched a new cyber insurance program offering eligible organizations access to Cyber or Tech E&O policies with no deductible and a streamlined application process. Organizations running qualifying Huntress Managed EDR and ITDR solutions may benefit from simplified underwriting – demonstrating active security posture translates to better insurance terms. The two companies are positioning the program as a response to growing AI-driven cyber threats and an alternative to the traditionally complex process of securing adequate cyber coverage. Intruder has released its 2026 Attack Surface Management Index, based on anonymized data from 3,000 customers. The headline number: 26% of organizations have exposed MySQL databases, a known target for ransomware and data extortion. Midmarket companies in the 5,000-10,000 employee range take an average of 56 days to remediate exposures – nearly four times slower than small enterprises. Banks closed gaps in an average of 11 days; insurance and pharma firms averaged more than 40. The report frames this against the emergence of autonomous AI models capable of independently discovering zero-day vulnerabilities – which makes a 56-day remediation window a meaningful risk. ThreatDown has launched identity threat detection and response for MSPs, adding credential-based attack detection to its managed security stack. ITDR joins ThreatDown‘s existing endpoint protection capabilities as attackers increasingly target identity infrastructure rather than devices directly. Cycode has announced new capabilities for AI-driven development, declaring “shift left is dead” and repositioning its application security platform around the AI development lifecycle. The move reflects a broader rethinking of where security fits as AI-generated code accelerates development velocity and introduces new risk vectors. Toronto-based MSP roll-up AYCE Capital has acquired a cybersecurity advisory firm to anchor a portfolio-wide center of excellence in vCISO and managed security operations. The move signals a push to build differentiated security capabilities across its MSP portfolio rather than sourcing them piecemeal. MSPAlliance has launched new service lines under its Cyber Verify program, expanding the compliance and assurance framework available to managed service providers. The additions give MSPs more structured pathways to demonstrate security and operational maturity to enterprise and regulated-industry clients. Read Full Transcript Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Wednesday, May 13, 2026, and here’s what’s happening in the channel today. SonicWall yesterday announced the NSv XS, a new virtual firewall extending its Gen 8 platform to cloud environments, with managed service providers and MSSPs as the primary target. The product allows partners to deploy firewall security wherever customer workloads run – public cloud, private cloud, branch offices, and distributed infrastructure – under a management model designed for multi-tenant operations. According to SonicWall, the NSv XS carries the same Gen 8 security engine found in its physical appliances into a lightweight virtual form factor, which the company says closes a growing gap as customer environments increasingly span both physical and cloud boundaries that legacy appliances can’t follow. The announcement is a practical one for the channel: a cloud-native firewall with the Gen 8 engine that can be managed centrally simplifies both the sales conversation around security coverage and the operational overhead of delivering it across heterogeneous customer environments. Also yesterday, Huntress announced a partnership with insurance firm Acrisure to connect cybersecurity posture directly to cyber insurance outcomes for eligible organizations. Under the program, customers running the Huntress managed security platform can access Cyber and Tech Errors and Omissions policies through Acrisure with no deductible – with policy terms tied to the customer’s verified security posture rather than a generic underwriting baseline. According to Huntress, the program is built on the premise that organizations that have actually deployed layered security controls should not be underwritten at the same rates as those that haven’t. The arrangement is worth watching for solution providers who have been looking for cyber insurance integrations that go beyond co-marketing – this one appears to operationalize the connection between managed security delivery and insurance terms in a way that could strengthen both the MSP’s value proposition and the client’s risk profile. Intruder rounded out a busy Tuesday by releasing its 2026 Attack Surface Management Index, drawing on anonymized data from 3,000 organizations to assess how quickly companies are identifying and closing their exposed attack surfaces. The headline finding: more than one in four organizations still have MySQL databases exposed and accessible from the internet – a foundational configuration risk that the report says reflects a broader struggle to maintain visibility over sprawling and distributed infrastructure. According to Intruder, the data shows that human remediation is falling further behind the pace of automated exploitation, a trend the company calls the “Mythos Era” – a period in which attacker tooling has measurably outpaced defender workflows. The report gives solution providers a concrete, data-backed framework to bring into client conversations, particularly for customers still relying on point-in-time scanning rather than continuous monitoring. In Brief –  ThreatDown yesterday launched an identity threat detection and response platform, extending its security stack to cover credential-based attacks across Microsoft Entra ID, Okta, and Active Directory.  Cycode is declaring “shift left is dead,” releasing new agentic development lifecycle security capabilities designed to protect AI-driven software pipelines from code generation through deployment.  Toronto-based AYCE Capital yesterday announced the acquisition of a cybersecurity advisory firm to anchor a portfolio-wide security center of excellence.  MSPAlliance last week added Service Lines to its Cyber Verify platform, letting MSPs map audited controls directly to the services they deliver for cleaner, client-ready compliance reporting.  Full details and links in the show notes or the blog post. Later today on In The Channel, we’re sitting down with Steve Petryschuk from Auvik to dig into their 2026 IT Trends Report and what the data reveals about the gap between AI ambition and AI maturity in managed services. And if you haven’t heard it yet, yesterday’s episode is a good one – Joel Abramson from Top Down Ventures joins me to discuss the close of their C$38 million MSP-focused founders fund and why they believe managed service providers are the primary delivery vehicle for AI to the small and mid-market. That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening. Have a great day.

Steve Petryschuk, vice president of product and market strategy at Auvik Every year brings a new wave of IT industry reports, but Auvik’s 2026 IT Trends Report – titled “Beyond the Hype: The Real State of IT in 2026” – lands as something of a reality check. The headline finding is striking: while 67% of IT professionals say they are optimistic about AI’s potential, only 5% say it is actually core to their daily operations. That gap between ambition and execution is what Auvik is calling the “Maturity Mirage.” The governance picture is even more telling. Auvik’s research found that 76% of IT leaders believe their organization has an AI policy in place – but only 42% of frontline help desk staff agree. That disconnect isn’t just a communications problem. It’s the open door through which Shadow AI enters the environment, and Auvik’s own platform telemetry counted over 100,000 shadow AI applications discovered in customer networks in 2025 alone. In this episode of In The Channel, Steve Petryschuk, vice president of product and market strategy at Auvik, joins Robert Dutt to dig into what the data actually means for Canadian MSPs. They discuss why documentation is the unglamorous foundation that any real AI readiness strategy has to be built on, what the MSP execution advantage looks like in the numbers, and how the “Maturity Mirage” framing can help partners have more honest – and more productive – conversations with clients about where they actually stand. Read Full Transcript Robert Dutt: Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel community for the last sixteen years. I’m Robert Dutt, editor of ChannelBuzz.ca, and your host for the show. Every year we look to the major vendor reports to see where the industry’s head is at, but Auvik’s 2026 IT Trends Report, titled “Beyond the Hype,” feels a little different this time around. It’s a bit of a reality check for the AI era. We’ve been hearing about the AI revolution for some time now, but Auvik’s data shows a massive gap between what leadership thinks is happening and what’s actually hitting the help desk. We’re talking about a world where 76% of executives swear they have an AI policy, while more than half of their frontline staff have never even seen it. That disconnect isn’t just a communications problem. For an MSP, it’s a massive opening for shadow AI to walk in through the front door. To dig into this maturity mirage and what it means for your service desk – and your bottom line – I’m joined today by Steve Petryschuk. Steve is vice president of product and market strategy at Auvik, and he’s been at the center of translating this data into a roadmap for partners. We talk about why documentation is actually the most important AI tool, the rising risk of competency debt in junior techs, and why the Canadian mid-market might actually have an execution advantage over the big enterprise players. Let’s get right into it. My chat with Steve Petryschuk. [MUSIC] Robert Dutt: Steve, thanks for taking the time. I appreciate it. Steve Petryschuk: Thanks so much for having me. Robert Dutt: The report highlights a significant gap in AI policy awareness – something we’re seeing across multiple industry reports. In this case, 76% of leaders believe they have a solid AI policy in place, while only 42% of frontline staff agree that policy even exists. Is that a communication failure, or is the policy just not mapping to how people are actually doing the work? Steve Petryschuk: I think it’s a bit of both. I’d start with communication failure as the primary driver. We don’t always have visibility into when policy violations are occurring, so how do you enforce that policy – or even communicate that enforcement – without that visibility? It starts with just making sure people know the policy exists, and then building some implementation around enforcement. Robert Dutt: Only 5% of respondents say AI is core to their operations today, despite plenty of optimism in the data. What are the specific readiness hurdles keeping AI in the pilot phase for so many MSPs? Steve Petryschuk: This is probably one of the most interesting findings in the report – that disconnect between enthusiasm around AI and how little has actually been operationalized. I think it starts with trust. Most MSPs don’t yet have the trust to let AI operate solo, and that makes sense, because we’re the ones managing the client relationships and the consequences when things go wrong. Until we build that trust, we’ll remain at that pilot stage. So I see it as a phased approach. You start in areas where humans remain in the loop – at least for now – so you can build comfort with the system. But equally important is ensuring you’re giving AI good inputs, because this is still very much a garbage-in, garbage-out situation. If your inputs aren’t clean, your outputs won’t be either, and that’ll hold you back from ever making AI a core part of operations. Robert Dutt: Does the fact that most tools MSPs are using today are either adding AI functionality or on the roadmap to do so – does that help build that trust, or does it require something more fundamental? Steve Petryschuk: There are a lot of vendors adding AI on top of their tools, but I think the more useful question is: how do you embed AI into the existing workflows your team is already using? Rather than treating it as a bolt-on, think about the processes you’re already familiar with – can AI assist you within those workflows and demonstrate value day to day? That’s how you start to build trust incrementally. Once you see it working in familiar territory, you can expand from there. Robert Dutt: And as you build that trust – once you’ve got those first steps working the way you want – how does an MSP move from having an AI policy on paper to implementing the technical controls a client or auditor can actually verify? Steve Petryschuk: It starts with visibility. Before you can enforce a policy, you need to uncover all the AI tools in the environment – both sanctioned and shadow. As shadow IT has evolved into shadow AI, that discovery step is critical. From there, you can move toward real-time policy reminders before committing to more active, automated guardrails. Eventually, you get to a point where you’re blocking non-sanctioned AI tools and allowing sanctioned ones. Most MSPs I talk to are still a long way from that, but they’re at least starting with the visibility angle – and that’s the right starting point. Robert Dutt: On that topic, Auvik’s telemetry found over 100,000 shadow AI applications in customer networks last year. Is shadow AI replacing shadow IT as the primary risk, or is it effectively the same problem in a new form? Steve Petryschuk: It’s a problem that’s evolved. Shadow IT and shadow AI are directly related, but you can’t just do a find-and-replace on the terminology – the risks aren’t identical. A lot of the core concerns are the same: understanding what applications are in use, where data is going, what’s being ingested. But the business impact of shadow AI gone wrong is significantly higher. Think about LLMs being trained on data you didn’t know was out there, or agents with access to multiple systems inadvertently moving sensitive client data – or worse, surfacing Client A’s data in a report for Client B. The risks aren’t entirely new, but the consequences of something going wrong are considerably greater. Robert Dutt: That’s an interesting angle – it’s not just that the data is out there, but that it can be actively executed against you. The accidental cross-contamination between clients is a particularly pointed example for MSPs. The report also found that around 60% of IT teams discover unauthorized SaaS at least monthly. From a visibility standpoint, does this signal that the perimeter approach is effectively dead? And if so, what does a modern visibility strategy look like for an MSP managing, say, 50 clients? Steve Petryschuk: The traditional perimeter has been eroding for a while. Work happens at the endpoint now, and that’s where visibility needs to focus – continuous discovery of the applications end users are running day to day. It doesn’t mean you’re auditing every minute of every day, but it’s not a point-in-time snapshot either. It’s an ongoing picture that gives you something useful whether you’re responding to a support ticket or walking a client through a QBR – “here’s all the shadow AI we’ve uncovered.” That discovery needs to happen as close to where work is actually getting done as possible: within the applications being used, and on the endpoints where people are working. Robert Dutt: Interestingly, despite all the shadow AI conversation, MSPs in the report still ranked shadow IT as the number one underestimated risk. Why do you think business leaders continue to miss the gravity of it, even as sensitive data flows into AI tools? Steve Petryschuk: I think it’s one of those areas where it’s easier to turn a blind eye until there’s a triggering security incident. Until something actually happens to you, it’s always someone else’s problem. You hear about it, you read about it, but “it’s not going to happen here.” The honest version of that is: it hasn’t happened here yet. And until you’ve had that personal experience where shadow IT – or shadow AI – bites you, the tendency is to underestimate the risk. Robert Dutt: There’s an interesting budget paradox in the data – almost half of IT teams said their budgets were growing, but a similar proportion cited lack of time as their biggest blocker. Where’s the money going if it’s not buying back time for staff? Steve Petryschuk: It’s a great question, and the report didn’t specifically dig into the causes of that disconnect. But based on conversations with partners and broader industry trends, I think a lot of those budget increases are simply going to maintain the status quo – salary increases, rising tooling costs, price increases still catching up from the inflation cycle of a couple of years ago. The budgets are growing, but that growth is being absorbed by keeping the lights on: keeping the tools running, keeping the teams intact. The magnitude of the increases isn’t enough to fundamentally change how work gets done, and without changing how you work, you won’t get that time back. Robert Dutt: Here’s one where MSPs can take a bit of a victory lap – corporate IT teams are apparently half as likely to be making new investments compared to MSPs. Does that suggest the managed services model is structurally better at converting budget into operational progress, or is this more of a “you have to automate to survive” story? Steve Petryschuk: Part of it is the MSP’s willingness to adapt and experiment – we tend to be a little ahead of the curve on new technology adoption. But I also think it’s a macroeconomic confidence indicator. Historically, MSPs tend to hold up better – and even do well – in times of broader economic uncertainty. So when there’s turbulence around them, MSPs are more likely to say, “We’ve seen this before, we’ll be okay,” and that confidence translates into a willingness to make new investments even when others are pulling back. Robert Dutt: And there’s something to be said for the maturity of the managed services model at this point – you can look at a rough environment, recognize the pattern, and not panic. Steve Petryschuk: That’s exactly right. Robert Dutt: The report found that just over 50% of IT teams are still spending ten or more hours a week on basic user tickets. What role do you see AI playing in actually moving that needle – going from hyped solution to genuinely freeing up technician time? Steve Petryschuk: Let’s set aside the panacea of fully automated ticket resolution for now – the scenario where a ticket comes in and no one ever touches it. Maybe we get there eventually, and for simple things like password resets, some level of automation is already feasible. But the more realistic near-term win is using AI to gather all the context a technician would normally have to collect manually. Agents can pull together that background information and surface a recommended next action, so that by the time a technician picks up the ticket, their job is less “figure out what to do” and more “confirm this is the right call and execute.” That’s an easier step, it’s probably already happening in some service desks today, and it starts to build trust in AI recommendations over time – which feeds back into that adoption flywheel we talked about earlier. Robert Dutt: And as those recommendations get better, you get more comfortable with the idea that yes, that’s the right answer for this type of issue – and eventually that trust extends further. Steve Petryschuk: Exactly. Robert Dutt: On the workforce side, the report showed a hollowing out of the hybrid model in favour of office-first or remote-first. From a network management perspective, does office-first actually make IT any simpler, or is distributed support just the permanent baseline now? Steve Petryschuk: I think distributed support is the permanent baseline. For MSPs, it doesn’t really matter whether the client is in the office or working from home – we’re still supporting them remotely either way. Network complexity doesn’t change much. And even in a fully return-to-office environment, users are still moving around, travelling to events, going on the road. Looking at the Canadian context specifically – we’re still laggards in the office-first shift compared to some of our global peers, despite what you hear in the media. There’s still a significant amount of distributed work happening here, and I think the problem of managing that distributed environment is a long way from going away. Robert Dutt: You’ve framed AI as a “senior IT associate in your pocket” for junior techs – which is a much more interesting way to look at it than “it’s going to eliminate entry-level jobs.” But even with that framing, is there still a risk of competency debt? Where the next generation of technicians ends up leaning so heavily on AI diagnostics that they lose the ability to evaluate whether the recommended action is actually right? Steve Petryschuk: The risk is absolutely there. But it’s not entirely a new problem – technology has always built on previous technology, and skills evolve accordingly. How many technicians today can troubleshoot at the processor level? Not many. The craft changes. What matters is teaching junior technicians the right fundamentals for the AI era: basic problem-solving skills, the ability to recognize a plausible answer from an implausible one, and how to use AI tooling effectively. The actual knowledge base evolves, but you still need a baseline of IT competency to function well. And that pipeline from junior to senior really matters – if we hollow out the junior tier, we’ll eventually run out of senior technicians too. Robert Dutt: Since we’re both flying the Maple Leaf – did you see anything specifically Canadian in the data? Anything unique or peculiar to the Canadian market? Steve Petryschuk: The survey data doesn’t specifically break out geographies, but based on conversations with MSPs across Canada, the US, and Europe, I don’t think we’re significantly ahead or behind on AI adoption – we’re facing many of the same governance challenges. Policies aren’t always making it to day-to-day operations, and visibility into which AI tools are actually in use remains a challenge for most. Where I do see a Canadian distinction is in the regulatory and legal landscape. I was recently at an event for professional engineers in Ontario where AI regulation came up – and the picture is interesting. The EU is taking an aggressive regulatory stance; the US is moving toward a more relaxed one. Canada, unsurprisingly, is finding its way somewhere in the middle. That’s probably the most Canadian answer I can give. Robert Dutt: Hopefully the middle ground lands well. Last question – looking at all the data, if an MSP owner can only fix one thing in their operations this year, what yields the biggest ROI? Steve Petryschuk: Documentation. You need an up-to-date source of truth, because that’s what AI has to build on to operate effectively in your environment. Visibility actually improves when documentation improves – they’re closely related. But if you don’t have a solid, well-maintained source of truth, you’re going to get that garbage-in, garbage-out scenario no matter how good the AI tools are. So if there’s one thing to focus on, it’s making sure you know what your sources of truth are, and that they’re accurate and up to date. That gives you the foundation everything else builds on. Robert Dutt: I appreciate that bit of advice. Steve, thank you for taking the time and walking us through the numbers. Steve Petryschuk: Thanks so much for having me on. [MUSIC] Robert Dutt: There you have it – Steve Petryschuk from Auvik. I’d like to thank Steve for his time. And honestly, I think “AI as a senior associate in your pocket” is going to be the quote of the month. The big takeaway for me is that we need to stop thinking about AI as a cool project and start treating it as a documentation problem. If your source of truth is a mess, your AI is just going to be a very fast, very confident hallucination machine. For those of you running MSPs in Canada, the maturity mirage is your best sales tool right now. If you can show your client that their budget increase is being swallowed by reactive noise because they don’t have visibility, you’ve moved from being a vendor to being a business advisor. Thanks for spending some time with us today. If you found this conversation useful, you can find more in the full show notes at ChannelBuzz.ca. You can find the podcast on Apple Podcasts, Spotify, YouTube, and pretty much everywhere you get your audio. If you have a moment, leaving a rating or review really does help us reach more of the community. Until next time, I’m Robert Dutt for ChannelBuzz.ca, and I’ll see you in the channel.

Jennifer Bleam is an award-winning speaker, best-selling author, and one of the most recognizable voices in the MSP world when it comes to sales, marketing, cybersecurity, and now AI. Her book, Simplified Cybersecurity Sales for MSPs, has earned nearly 200 reviews, and her work today is centered on helping MSPs understand the AI opportunity, package it correctly, and lead better business conversations with clients. She's spoken at a long list of industry events hosted by organizations like ConnectWise, Continuum, Kaseya, Auvik, Technology Marketing Toolkit, CharTec, ASCII, and ChannelPro, and she's built a reputation for making complex growth topics easier to understand—and easier to act on. What makes Jennifer especially compelling is that she's not coming at this from theory alone. She owned an MSP, coached more than 2,000 MSPs on sales and marketing best practices, and helped grow a channel-focused cybersecurity company from startup to acquisition in less than two years. Through MSP Sales Revolution, she now helps MSPs design more human-centered sales and marketing systems, with a strong focus on practical execution, stronger positioning, and real revenue growth. ________________________________________________________________________________________________ Links:  https://mspsalesrevolution.com/about/ https://www.youtube.com/c/JenniferBleam facebook.com/groups/mspsalesrevolution linkedin.com/in/bleamjennifer

The dominant structural shift outlined in the episode is the destabilization of the classic per-seat MSP bundle caused by the rise of agentic AI and token-based, metered automation platforms. Vendors such as Kaseya, Google, and OpenAI are embedding persistent AI agents within core business applications, moving beyond traditional licensing models to charges based on actions, tokens, and workflow usage. This introduces margin instability, as MSPs cannot reliably predict costs or maintain flat-rate contracts in an environment where AI consumption is dynamic and externalized. The most consequential evidence presented is the quantification of AI-driven inefficiencies and costs in operational terms. According to a Gallup poll, cited by ZDNet, half of US employees are now using AI at work, but those users waste up to eight hours weekly managing AI-related tasks—amounting to approximately $1.25 million drag per year for a 100-person firm. This data underlines how the proliferation of automation does not equate directly to labor savings and can introduce significant, unanticipated costs that are difficult to contain under legacy MSP pricing models. Supporting developments further highlight the governance gap and operational risk. Reports from PRWeb and Ruist find that 97% of MSPs intend to automate more in 2024, but only 4% are “highly mature.” Vendor announcements—as with Kaseya's agentic IT management platform, Auvik's Aurora AI agents, and Liongard's data control enhancements—are paired with warnings from Information Week and The Register about the risk of overspending, audit failures, and accountability gaps tied to AI-driven automation. Most IT managers lack full control over AI agents, and as agents proliferate, the difficulty of tracking, governing, and assigning accountability rises. For MSPs and IT service providers, these changes demand immediate attention to contract structure, governance, and pricing. Flat-rate, all-you-can-eat support models expose providers to untracked vendor consumption and hidden overages, making traditional agreements economically unstable. Practical safeguards require shifting toward consumption-based or outcome-based billing, enforcing explicit usage caps, audit controls, and vendor SLAs that clearly define liability and accountability. Failing to adapt risks absorbing uncontrolled automation costs and shouldering client disputes over AI-driven actions and expenses. 00:00 AI Overhead Crisis  04:48 Agent Control Gap 07:17 MSP Margin Squeeze 12:00 Why Do We Care?  Supported by:  Acronis Zero Networks Nerdio  Upcoming event:  The Pivotal Point of IT: Building Services for the AI-First EraDate: May 13 at 1p.m. EDTRegister: https://go.acronis.com/davesobelaiera

Today’s headline news for Canadian IT solution providers. ChannelBuzz.ca is on site at this week’s SAS Innovate 2026 in Grapevine, Texas. Here’s some of the major news from the event. SAS announced a Viya MCP (Model Context Protocol) server at Innovate 2026, enabling external AI agents to invoke SAS capabilities – fraud detection models, statistical engines, forecasting tools – without being inside the Viya platform. Integrations with Microsoft Copilot and Anthropic’s Claude are live now, with additional LLMs coming later this year. It’s a significant architectural shift: SAS Viya becomes a callable intelligence layer inside any enterprise AI workflow, rather than a destination platform customers have to enter directly. SAS AI Navigator is the company’s new AI governance tool, a SaaS solution designed to help organizations compile a complete AI inventory and govern AI use cases, including the models and agents that power them. Navigator is coming to Azure Marketplace in both public and private configurations – lowering the entry point for governance conversations to well below a full Viya deployment. SAS’s vice president of AI ethics, governance and social impact Reggie Townsend frames the shift plainly: governance is no longer a compliance checkbox, it’s a competitive differentiator. SAS Studio is being rebranded as SAS Data and AI Studio, arriving later in 2026, alongside expanded native support for open table formats and the governed orchestration for building, deploying, and scaling trusted analytics and AI across the enterprise. A free, open-source Agentic AI Accelerator for is available now on GitHub, along with a free course to learn how to build Agents in SAS Viya. In conversation at the show, SAS chief operating officer Gavin Day offered the most candid enterprise AI market read of the week: productivity gains are real – SAS internally cut its own development lifecycle by roughly 60% using AI techniques – but for high-stakes use cases the precision problem remains unsolved. “If I ask an LLM the same question ten times, I don’t get the same answer ten times. If I’m working on anti-money laundering, that’s never gonna be okay.” Day also confirmed that as of Q3 2025, SAS automated inbound partner lead routing to go directly to qualified partners without SAS in the middle – and said the partner board acknowledged it at their meeting this week. Full interviews with SAS senior vice president of global channels John Carey and SAS Canada’s Ryan MacDonald are coming to the In The Channel feed. Elsewhere in the news: Microsoft reported fiscal Q3 2026 results after the bell on Wednesday, beating expectations on both revenue and earnings. Azure grew 40% year-over-year, ahead of the 39% consensus, and the company’s AI business crossed a $37 billion annualized revenue run rate, up 123%. Microsoft 365 Copilot now has over 20 million paid commercial seats, up from 15 million in January, with Satya Nadella noting weekly engagement is now at the same level as Outlook. For solution providers, the more immediate data point: M365 E7 at $99 per user per month goes generally available today, bundling Copilot, Entra Suite, and advanced compliance capabilities into a single commercial tier – and Microsoft is guiding for Azure growth of 39 to 40 percent next quarter at constant currency. Lenovo has acquired the firmware BIOS business, intellectual property, and engineering team of Phoenix Technologies, the company whose firmware runs on over one billion devices globally, in a deal that ends a 20-plus year vendor relationship by converting it into vertical ownership. The acquisition covers four Phoenix product lines – FirmCare, SecureCore, ServerBMC, and OmniCore – and Lenovo is framing the deal around faster security patch delivery, tighter firmware integration across its ThinkPad and commercial PC lines, and cost efficiencies. For Lenovo resellers, the practical implication is a more consistent firmware and security update story across the full portfolio, without the coordination lag that comes with a third-party BIOS vendor relationship. Canadian network management platform Auvik launched Auvik Aurora, a suite of AI agents embedded directly into its platform for MSPs and IT teams. Drawing on Auvik’s network data lake of real-world device topology, relationships, and vulnerability insights, the agents proactively flag issues, prioritize alerts, and surface device-specific command recommendations before problems escalate. CEO Doug Murray frames Aurora as the “Do” layer of Auvik’s “See, Tell, Do” framework – and notably, the agents are designed to identify devices in need of patching or replacement, surfacing revenue opportunities MSPs can bring to clients proactively rather than reactively. Cloud networking vendor Aviatrix launched AgentGuard, positioning it as the first agentic AI security platform built around containment rather than detection and remediation. The premise: most enterprises have no architectural constraints on where a compromised AI agent can move, making the blast radius of an AI agent breach effectively the entire environment. AgentGuard discovers agents across VMs, Kubernetes clusters, and serverless functions – including shadow agents – maps their connections, and enforces communication governance. CEO Doug Merritt was direct about the channel opportunity: “There’s a significant services revenue stream about to be unleashed for channel partners who understand AI containment.” Aviatrix operates 100 percent through the channel. Read Full Transcript Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Thursday, April 30th, and here’s what’s happening in the channel today. A special edition today. I’ve spent the last couple of days at SAS Innovate 2026 in Washington, and there’s enough here to warrant its own episode before we get to the rest of the week’s news. Product announcements, some candid conversations with SAS leadership, and an honest read on where the enterprise AI market actually stands right now. Let’s get into it. The headline from the show floor is that SAS is opening up the Viya platform in a way it hasn’t before. They’ve launched a Viya MCP server – Model Context Protocol – which means SAS capabilities, whether that’s a fraud detection model, a forecasting engine, or a statistical analysis tool, can now be called directly by external AI agents. If your client is running Claude or Microsoft Teams as their AI interface, they can now reach into a SAS Viya model and invoke it as a tool, without being inside Viya at all. Microsoft and Anthropic integrations are live now, with more LLM support coming later this year. Alongside that, SAS Studio is being rebranded as SAS Workbench, arriving later this year, and SAS is also expanding native support for open table formats – which they’re framing as finally making cloud migration financially viable rather than painful. And for partners and developers interested in building on top of all this: an Agent AI with SAS Viya certification is available now, and a free open-source Agent AI Accelerator framework is up on GitHub. SAS has been making governance noise for a few years. This week, the company introduced AI Navigator, a SaaS solution designed to help organizations compile a complete AI inventory and govern AI use cases, including the models and agents that power them. Agent sprawl is real, and this is a direct response to it. Navigator is coming to Azure Marketplace in both public and private configurations – meaning you don’t need to be a Viya customer to have a governance conversation. I sat down with Reggie Townsend, SAS’s vice president of AI ethics, governance and social impact. His framing is worth repeating: governance is no longer a compliance checkbox – it’s a competitive differentiator. In his words, the AI debate is no longer innovation versus trust. He also told us that the Navigator product grew directly out of an internal SAS problem – they discovered five different business units were using five different AI models to respond to RFPs. They consolidated to one champion model, one challenger. That specific use case became a product feature. The most useful conversation of the week was with Gavin Day, SAS’s chief operating officer, who oversees all revenue-generating functions including channel. He gave the most honest market read I heard at the show. On AI ROI: productivity gains are real. SAS internally cut their development lifecycle by roughly 60% using AI techniques. But for high-stakes, mission-critical use cases, the precision problem remains unsolved. His line: if you ask an LLM the same question ten times, you don’t get the same answer ten times – and if you’re working on anti-money laundering, that’s never going to be okay. That’s the gap. He also confirmed what a lot of people in this industry are probably already sensing: behind closed doors, CIOs are telling him that IT budgets are being quietly redirected to AI experimentation. Nobody says it out loud. But the investment is real, and the ROI conversation is still very much open. Day confirmed that as of last summer, SAS automated their inbound partner lead routing – leads that fit a partner profile now go directly to that partner without SAS in the middle. Small operational detail, real signal about where their head is at on the partner motion. He also flagged something worth watching on pricing: his prediction is the industry is moving toward outcome-based models, where customers start paying when the technology is implemented and actually delivering value – not on a multi-year implementation runway. That’s a shift worth tracking. In addition to this episode of the Buzz, tune in later today for an In The Channel episode where I sit down with Ryan MacDonald, country manager for SAS Canada to find out about top opportunities for the company's partners back home, and tomorrow I'll bring you an interview with John Carey, who has signficantly ramped up the company's partnering efforts over the last four years. Of course, there’s plenty going on beyond SAS Innovate this week. Here are a few headlines that caught our eye – and for more detail on any of them, check the show notes or blog post for this episode. “Microsoft beat Q3 expectations last night – Azure up 40%, Copilot crosses 20 million paid commercial seats – and M365 E7 launches tomorrow.” “Lenovo has acquired Phoenix Technologies’ firmware business, bringing in-house the firmware running on over a billion devices worldwide.” “Auvik has launched Aurora AI agents, embedded directly into its platform for proactive MSP network management.” “And Aviatrix is out with AgentGuard – an agentic AI security platform built around containment, delivered entirely through the channel.” That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening. Have a great day.

Four stories shaping the Canadian IT channel heading into the second week of April. SonicWall’s seven deadly sins SonicWall released its 2026 Cyber Protect Report, reframing SMB security around seven predictable failures: ignoring fundamentals, false confidence, overexposed access, reactive posture, cost-driven deferral, legacy access models, and chasing hype over execution. Key data: 88% of SMB breaches involve ransomware — more than double the enterprise rate. Identity, cloud, and credential compromise account for 85% of actionable security alerts. The average breach goes undetected for 181 days. More on this topic coming in an upcoming In The Channel episode with SonicWall’s Michael Crean. Cisco pulls compute deal registration Cisco eliminated compute deal registration effective immediately, cancelling associated promotional discountsamid rising memory costs. Partners are calling the move out of character, warning of direct margin impact. The latest development in the ongoing hardware cost squeeze affecting vendors across the board. Lenovo 360 bets on services Lenovo updated the Lenovo 360 partner framework with simplified tiers and a new Lenovo 360 for Services pathway launching April 13th, plus a new Tech Connect technical community. ChannelDive frames it plainly: Lenovo is boosting the partner program as a PC sales slowdown looms. The services pivot is the hedge. Canadian cybersecurity data CDW Canada and IDC Canada released the 2026 Canadian Cybersecurity Study based on 700+ Canadian security leaders. Cyberattacks on Canadian enterprises surged nearly 80% year-over-year; enterprise cloud infection rates hit a record 53%. The full study is available at CDW Canada. The report’s “maturity paradox” framing — security investment rising, breach success rising with it — echoes findings from Auvik and OpenText covered in last week’s episode. Read Full Transcript Hello and welcome to In Case You Missed It from ChannelBuzz.ca. I’m Robert Dutt, editor of ChannelBuzz.ca, and this is your weekly look at the stories that matter for the Canadian IT channel community. April 6th, 2026. Four stories this week. SonicWall reframes what security actually means for SMBs. Cisco hits partners in the deal reg. Lenovo bets on services. And some sobering Canadian numbers on the state of cybersecurity. Let’s get into it. SonicWall released its 2026 Cyber Protect Report this week, and the headline is a reframe worth understanding: most SMBs aren’t losing ground to sophisticated attacks. They’re losing ground to seven predictable, preventable failures that SonicWall has named the Seven Deadly Sins of Cybersecurity. Those seven sins: ignoring the fundamentals like authentication and patching; operating with false confidence about your risk level; overexposed access with flat networks and implicit trust; a reactive security posture rather than proactive monitoring; cost-driven security decisions that defer investment until after a breach arrives; reliance on legacy access models like VPNs that authenticate once and trust everything thereafter; and chasing hype over execution — buying tools without actually deploying them properly. The supporting data is striking. SMBs see ransomware involvement in 88% of their breaches, more than double the rate at large enterprises. Identity, cloud, and credential compromise account for 85% of actionable security alerts. The average breach goes undetected for 181 days. The stolen password, not the zero-day, is the attacker’s weapon of choice. The quote from Michael Crean, their vice president of Managed Services,  captures it best: “The danger isn’t that AI isn’t working; it’s that we’re using it as an excuse not to do the things we already know we should.” We’ll go deeper on this with Crean in an upcoming In The Channel episode. Watch for that in the coming weeks. Now for something that hits closer to home — specifically, closer to the margin line. Cisco has eliminated compute deal registration, effective immediately. No more deal reg on compute products, no more associated promotional discounts. The driver, per Cisco, is rising memory costs — the same hardware squeeze we’ve been tracking for weeks. Channel reaction has been blunt. Partners are calling the move out of character for Cisco and warning of lost margins. CRN’s coverage makes clear this is not a minor adjustment — it’s a structural change to how Cisco compute goes to market through the channel. This is the latest domino in the RAMmageddon effect. Memory prices surge, vendors absorb what they can, and eventually the cost lands on partners and customers. Intel and AMD both raised prices last week. Cisco just removed the cushion that was softening the impact for partners. Lenovo’s answer to the same hardware headwind looks quite different. They’ve announced updates to the Lenovo 360 partner framework, with the headline being a new Lenovo 360 for Services pathway launching April 13th. The pitch is straightforward: structured resources and incentives to move partners from transactional hardware deals toward managed and professional services. Given everything we just said about margin compression, that direction makes sense. New additions include a Lenovo 360 Tech Connect technical community and an upgraded partner portal. Not flashy, but this is exactly the kind of structural investment that matters when hardware economics are working against you. ChannelDive’s framing is the honest one: Lenovo is boosting its partner program as a PC sales slowdown looms. If you can’t win on hardware margin right now, services is where the conversation needs to go. We’ll close with some Canadian numbers worth paying attention to. CDW Canada, working with IDC Canada, surveyed more than 700 Canadian security leaders for the 2026 Canadian Cybersecurity Study released this week. The headline: cyberattacks targeting Canadian enterprises surged nearly 80% year-over-year. Enterprise cloud infection rates hit a record high of 53%, up from 41% the prior year. The report calls this a maturity paradox — organizations are investing in security architecture, but breach success rates are climbing anyway. It’s Canadian-specific data, which makes it more immediately applicable than most global threat reports for conversations with clients here at home. That’s your In Case You Missed It for April 6th, 2026. Links to everything we covered are in the show notes at ChannelBuzz.ca. If you’re finding this useful, subscribe on Apple Podcasts, Spotify, YouTube, or wherever you listen. Ratings and reviews always help. I’m Robert Dutt for ChannelBuzz.ca. Have a great week, and I'll see you in the channel.

RSA week may be over, but the Canadian channel news cycle kept moving. Four stories this week that deserve your attention heading into April. Sherweb goes global Sherbrooke-based cloud distributor Sherweb secured a $125 million minority equity investment from Investissement Quebec — the company’s first outside investment in 28 years of bootstrapped operation. The investment follows Sherweb’s expansion into the UK market, targeting over 11,000 MSPs, built on the acquisition of Irish distributor MicroWarehouse. CRN’s interview with Sherweb’s co-CEO confirms AI marketplace expansion and M&A ambitions. Broadcom’s VMware reckoning March 31 marks the VCSP program termination deadline in Europe. CISPE filed a formal antitrust complaint with the European Commission (Reuters). Broadcom “strongly disagrees”. VMware’s Krish Prasad told CRN there’s a “huge VCF tailwind” from memory shortages, pitching VCF 9.0 as a software solution to the hardware crisis. Independent analyst firm Virtified found roughly half of VMware users plan to reduce usage by 2028. The silicon squeeze Intel’s David Feng says Panther Lake will help regain commercial PC market share while also confirming ~10% OEM CPU price increases. AMD is signaling GPU price increases of at least 10%, driven by the same DRAM supply crisis. The AI governance gap Auvik’s 2026 IT Trends Report: 67% of IT pros are optimistic about AI, but only 5% say it’s core to operations. 76% of IT leaders believe an AI policy exists — only 42% of help desk staff agree. OpenText and the Ponemon Institute: 52% of enterprises have deployed GenAI, but 79% lack full AI maturity in cybersecurity. Two independent studies, same week, same conclusion: AI adoption is outrunning governance. Read Full Transcript Hello and welcome to In Case You Missed It from ChannelBuzz.ca. I’m Robert Dutt, editor of ChannelBuzz.ca, and this is your weekly look at the stories that matter for the Canadian IT channel community. March 30th, 2026. Four stories this week. A Sherbrooke cloud distributor goes global after 28 years of bootstrapping. Broadcom’s VMware reckoning arrives just in time for a March 31st deadline. Intel and AMD both signal price increases that will squeeze your clients’ hardware refreshes. And two independent reports paint the same uncomfortable picture about where enterprise AI adoption actually stands. Let’s get into it. We’re starting this week with a feel-good Canadian story, and it’s a big one. Sherweb, the Sherbrooke, Quebec-based cloud marketplace distributor, has secured a $125 million minority equity investment from Investissement Quebec. And here’s the detail that makes this significant: this is Sherweb’s first outside investment ever. The company has been bootstrapped and founder-owned since 1998. Twenty-eight years without a dollar of outside capital. This comes on the heels of Sherweb’s expansion into the UK market, where they’re targeting over 11,000 MSPs. That move was built on their acquisition last year of Irish cloud distributor MicroWarehouse, so they’re not just parachuting in — they’ve got a beachhead. Put those two announcements together and the picture is clear. This isn’t a company raising money because it needs to. This is a company that’s been profitable for nearly three decades, deciding it’s time to go global, and bringing in a strategic partner to fund the expansion and, notably, M&A. CRN’s interview with Sherweb’s co-CEO made the ambitions explicit: AI marketplace expansion and acquisitions are on the table. For Canadian partners, this is worth watching. Sherweb has been a reliable, partner-first distributor for a long time. The question now is whether they can scale that model internationally without losing what made it work. Now for a very different kind of story. The Broadcom VMware saga has been building for months, and this week several threads converge at once. March 31st is the deadline for Broadcom’s termination of the VMware Cloud Service Provider program in Europe. CISPE, the European cloud infrastructure providers group, filed a formal antitrust complaint with the European Commission on March 19th, calling Broadcom’s actions — and I’m quoting here — a “death sentence” for smaller cloud providers. They’re asking for interim measures to block the shutdown while the complaint is investigated. Broadcom’s response, per CRN, was that they “strongly disagree” and that the complaint “misrepresents the realities of the market.” Meanwhile, Broadcom is making a very specific pitch to customers. Krish Prasad, who heads the VMware Cloud Foundation division, told CRN — and again, direct quote — “We have essentially solved the hardware shortage and the hardware cost issues with a software solution.” The argument is that VCF 9.0’s advanced memory tiering lets you offload expensive DRAM to cheaper NVMe storage, so the memory super-cycle becomes a reason to buy more VMware, not less. Prasad called it a “huge VCF tailwind.” Here’s the irony, and it’s hard to miss. Broadcom is simultaneously telling customers they need VMware more than ever to survive the hardware crunch, while pushing licensing and program changes that are driving those same customers to look for alternatives. And the data on customer sentiment is now documented. Independent analyst firm Virtified, founded by former Gartner VP Michael Warrilow, surveyed 450 VMware users across 14 countries and found roughly half plan to reduce their VMware usage by 2028. That’s not channel chatter. That’s documented customer intent. Whether the EU complaint gains traction or not, the market is speaking. Speaking of hardware getting more expensive — let’s talk silicon. Intel had an interesting week. Their VP David Feng told CRN that the new Core Ultra Series 3 “Panther Lake” chips will help Intel regain market share in commercial PCs. The pitch: Panther Lake brings meaningful AI processing capabilities to the commercial fleet. This is Intel’s play to win back ground they’ve lost to AMD and Apple Silicon in the enterprise. On the other hand — and this is from the same executive, same week — Intel confirmed it’s raising CPU prices for OEMs by roughly ten percent. Supply crunch, rising component costs, tariff pressure. The usual 2026 cocktail. So Intel is counting on a commercial PC refresh cycle to reclaim market share, while simultaneously making that refresh more expensive for everyone involved. And lest you think this is Intel-specific — AMD is also signaling GPU price increases of at least ten percent in 2026, driven by the same DRAM supply crisis. For partners helping clients plan hardware refreshes right now, the message is straightforward: budget accordingly, and budget up. The cost pressure is structural, not temporary. We’ll close this week with some data, and it tells a story every MSP needs to hear. Auvik released their 2026 IT Trends Report this week. The headline finding: sixty-seven percent of IT professionals are optimistic about AI. But only five percent say AI is actually core to their operations today. Five percent. That is an enormous gap between enthusiasm and reality. The governance picture is even more striking. Seventy-six percent of IT leaders believe their organization has an AI policy. Only forty-two percent of help desk staff agree. That’s not a gap, that’s leadership and the front line living in completely different realities about whether the rules even exist. Auvik also found that 61 percent of organizations discover unauthorized SaaS applications at least monthly. Shadow IT is not a hypothetical — it’s a standing Tuesday meeting. And these findings aren’t isolated. The same week, Waterloo-based OpenText released a Ponemon Institute study of nearly 1,900 IT and security practitioners. Fifty-two percent of enterprises have deployed GenAI. But seventy-nine percent haven’t reached full AI maturity in cybersecurity. Only 41 percent have AI-specific data privacy policies. Two independent studies, same week, same conclusion: AI is being deployed faster than organizations can govern it, secure it, or even agree on whether governance exists. For MSPs, this is the opportunity in neon lights. Your clients are adopting AI. They think they have policies. Their front-line staff disagrees. Someone needs to fill that gap. That’s your In Case You Missed It for March 30th, 2026. Sherweb going global, Broadcom’s VMware reckoning, the silicon squeeze, and the AI governance gap — confirmed from two independent angles. Links to everything we talked about today are in the show notes at ChannelBuzz.ca. If you’re finding this useful, subscribe wherever you get your podcasts — Apple Podcasts, Spotify, YouTube, most directories. Ratings and reviews always help us out. I’m Robert Dutt for ChannelBuzz.ca. I’ll see you in the channel.

Recorded during ITNation Connect Global, the theme of this episode is centered around the importance of leaders leading the conversation—especially when it comes to AI and emerging technologies shaping the MSP ecosystem. Nathanaëlle Denechere, CRO of Mizo and John Harden, Director of Strategy & Technology Evangelism at Auvik, lend their thoughts around embracing those moments as opportunities.   Highlights from Part One with Nathanaëlle: How their agentic service desk solution is redefining support by balancing automation with the irreplaceable human touch.  Mizo's powerful productivity gains—boosting output by 26% through intelligent resolution steps. Reflected on the company's excitement as a PitchIT Finalist.   Highlights from Part Two with John Harden: Diving into his Conference presentation, “If You're Not Leading AI Conversations, You're Being Led Out.”  Urging MSPs to embrace the monetization of AI.  How the "Shadow AI is the new Shadow IT.”   Time Stamps: 00:50 – Part 1: Nathanaëlle Denechere 24:20 – Part 2: John Harden

Incident Response Planning and tabletop exercises have been discussed on the show several times. However, how do you get culture adoption and buy-in from all staff? I sit down with Amanda Lachapelle of Auvik to talk about IR Games, how to do them, and the importance of doing them, not just internally but also with your clients.

Dave Sobel interviews John Harden, the director of strategy and technology evangelism at Auvik, discussing the evolution of SaaS management and its growing adoption in the industry. Since Auvik's acquisition of SaaSlio in 2022, the company has invested significantly in engineering efforts to enhance its SaaS management capabilities. Harden highlights the increasing need for visibility into SaaS applications due to rising cybersecurity threats and the growing importance of AI in business environments. He emphasizes that many organizations are now recognizing the necessity of understanding their SaaS assets, particularly in light of the proliferation of AI tools.The conversation delves into the different ways organizations are consuming AI, with smaller companies typically using AI through SaaS applications, while larger organizations may develop their own models via APIs. Harden explains how Auvik's SaaS management platform provides visibility into both categories, allowing businesses to monitor AI usage and manage potential risks associated with shadow IT. He also discusses the recent release of SaaSOps, which enhances visibility and integrates with popular tools to provide deeper insights into API usage and license management.As organizations begin to shift back to on-premises servers due to the high costs associated with AI workloads, Auvik has responded by introducing server management capabilities. Harden notes that this new feature allows for comprehensive monitoring of on-premises infrastructure, ensuring that businesses can effectively manage their IT assets regardless of where they are hosted. This adaptability is crucial as companies navigate the complexities of their IT environments, whether they are utilizing cloud services or traditional on-premises solutions.Looking ahead, Harden expresses optimism about the growth of compliance and governance, risk, and compliance (GRC) solutions, which he believes will foster stronger relationships between managed service providers (MSPs) and their clients. He emphasizes the importance of asset visibility in achieving compliance and cybersecurity goals, as well as in developing AI strategies. By continuing to expand its asset visibility portfolio, Auvik aims to support MSPs in meeting the evolving needs of their customers in a rapidly changing technological landscape. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

“We're not here with a silver bullet. We're here to help teams start with visibility—because you can't manage what you can't see.” — Steve Petracek, Auvik In this special Technology Reseller News podcast recorded live from the inaugural Podcast Row at ChannelCon 2025 in Nashville, Doug Green sits down with Steve Petracek of Auvik to discuss the mounting challenges facing IT teams in an increasingly hybrid and remote working environment. Petracek, a leader at Auvik—an IT operations management platform—delivers fresh insight from the company's latest IT Trends Report. According to Petracek, 87% of MSPs today are managing at least some portion of a remote workforce, but most lack the tools to adequately address the growing risks around visibility, Shadow IT, Shadow AI, and workforce productivity. This mismatch is leading to inefficiencies and, increasingly, burnout among IT professionals. “The traditional tools built for the office don't cut it anymore,” Petracek explains. “IT teams are stitching together a dozen tools just to support a single user working remotely. That's where the stress comes in.” Petracek emphasizes that the first step in solving these challenges is visibility—not just into the network and infrastructure, but into the user's entire digital ecosystem, from sanctioned SaaS apps to unsanctioned AI tools. Auvik's platform aims to bring all of that into focus, giving IT teams one place to manage, secure, and optimize performance across environments. Key trends discussed in the podcast include: The rise of Shadow AI and its unmanaged introduction into IT ecosystems The compounding effect of tool sprawl on stress and burnout The need for automation and tool consolidation to restore efficiency Auvik's visibility-first approach to tackling modern IT operations Petracek's message to MSPs at ChannelCon was clear: hybrid work isn't a passing trend, and managing it effectively means embracing a new toolset, reducing complexity, and automating wherever possible. To dive deeper into Auvik's findings and learn how your team can better manage hybrid infrastructure, download the free IT Trends Report at https://www.auvik.com. This podcast was recorded live at ChannelCon 2025 at the Gaylord Opryland Hotel in Nashville, as part of Technology Reseller News' coverage of emerging technologies and trends shaping the MSP and IT services landscape.  

Auvik is network management software that lets users monitor, manage, and troubleshoot their networks. On today’s sponsored episode we talk with Doug Murray, CEO; and John Harden, Director of Strategy & Technology Evangelism, both from Auvik, about the challenges facing today’s network operators. We look at the rise of the IT generalist, workloads and burnout,... Read more »

Auvik is network management software that lets users monitor, manage, and troubleshoot their networks. On today’s sponsored episode we talk with Doug Murray, CEO; and John Harden, Director of Strategy & Technology Evangelism, both from Auvik, about the challenges facing today’s network operators. We look at the rise of the IT generalist, workloads and burnout,... Read more »

A recent report by Auvik reveals significant challenges faced by managed service providers (MSPs), highlighting issues such as tool sprawl, burnout among IT professionals, and the increasing reliance on IT generalists. The report indicates that 50% of MSPs use over ten tools to manage client networks, with many professionals experiencing high levels of stress and burnout. The ongoing retirement of baby boomers in the IT sector exacerbates these issues, leading to a demand for specialists who can assist generalists in navigating the complexities of technology. Key areas of interest for IT professionals include cybersecurity planning and cloud computing, as they seek to enhance productivity and user experience.In addition to the challenges faced by MSPs, two significant cybersecurity incidents have come to light. Kaseya's Network Detective tool was found to have critical vulnerabilities that could expose sensitive data across managed environments. Similarly, a flaw in McDonald's chatbot job application platform compromised the personal information of over 64 million applicants due to weak security measures. These incidents underscore the importance of robust vendor security practices, as clients often hold their MSPs accountable for data breaches, regardless of the source.The podcast also discusses the ongoing struggle for right-to-repair legislation, which has seen limited enforcement despite public support. A report indicates that many products lack accessible repair materials, and manufacturers continue to resist changes that would facilitate repairs. This situation presents an opportunity for service firms to incorporate repairability into their procurement strategies and asset management services, aligning with client values around sustainability and cost control.Finally, Sonomi has launched new tools aimed at enhancing business impact analysis and continuity planning for cybersecurity professionals. These tools are designed to help MSPs communicate the business value of cybersecurity to leadership, shifting the perception of security from a cost center to a value driver. The success of these initiatives will depend on MSPs' ability to integrate these features into their service delivery, ultimately positioning them as strategic partners who understand both technology and business needs. Four things to know today 00:00 Auvik Report Warns MSPs of Tool Sprawl, Talent Drain, and Rising Burnout04:10 Kaseya and McDonald's Incidents Reveal Fragile Trust in Vendor Security Practices07:01 Manufacturers Withhold Parts, Manuals Despite State-Level Repair Rights Legislation08:40 Cynomi Adds Business Impact and Continuity Planning Tools to Help MSPs Drive Strategic Outcomes This is the Business of Tech.    Supported by: https://getflexpoint.com/msp-radio/ ThreatDown Webinar:  https://bit.ly/threatdown  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Think LinkedIn is the place to reach technical buyers?Auvik CMO Susanne Rodriguez breaks down how her team built an insanely effective Reddit and Facebook strategy — yes, Facebook — to reach IT pros who dodge sales emails like it's their job (because it is).We're talking memes that convert, subreddits that slap, and how to avoid getting flamed by Reddit mods who smell B2B fluff from a mile away. You'll also hear how Auvik got dragged for a meme, owned it publicly, and came out stronger — a.k.a. how to market like a human.If you've ever uttered the words “we need more MQLs” while ignoring your company's meme game… this one's for you.

Apple's new C1 modem, introduced with the iPhone 16e, has garnered attention for its impressive performance, particularly in challenging network conditions. While it recorded average download speeds of 560 megabits per second, it excelled in the lower performance brackets, achieving nearly 218 megabits per second for the bottom 10% of users. This focus on efficiency and consistency over peak speeds positions the C1 as a competitive advantage for users in urban and rural settings alike. Additionally, the modem's power efficiency and superior upload speeds enhance the overall user experience, making it a significant step in Apple's vertical integration strategy.In the realm of software management, Auvik Networks has launched new features aimed at improving SaaS management and network visibility. These enhancements include automation and license optimization, which can help organizations reduce unnecessary expenses and improve security. Auvik's new capabilities extend to user devices in remote work settings, addressing the growing need for comprehensive network monitoring. Meanwhile, CyVent has introduced premium cybersecurity services for managed service providers (MSPs), allowing them to enhance their offerings amid rising cyber threats. This move positions Auvik and CyVent as key players in the evolving landscape of SaaS and cybersecurity.The podcast also highlights the growing threat of AI-generated deepfakes and the measures being taken to combat them. Low-T AI has made its deepfake detection service available for free to all users, emphasizing the importance of protecting personal identities in an increasingly digital world. Cloudflare has introduced AI Labyrinth, a new strategy to counteract malicious bots that ignore no-crawl directives, showcasing the ongoing battle against automated scraping. These developments reflect a broader trend towards enhancing digital security and protecting personal data in the face of evolving technological threats.Finally, the discussion touches on the future of work in the context of AI advancements. The concept of the AI manager is emerging, suggesting that AI will not replace human talent but rather enhance productivity and efficiency. As organizations adapt to this shift, the need for education and skill development in AI literacy becomes crucial. The podcast concludes with reflections on Apple's innovation trajectory and the implications of transitioning from traditional professional services to AI-driven solutions, prompting listeners to consider the future landscape of technology and services. Three things to know today 00:00 Apple's New Modem Isn't the Fastest—but It Might Be the Smartest04:06 SaaS Waste and Security Gaps in Focus as Auvik and CyVent Roll Out MSP-First Enhancements06:25 Now Everyone Can Fight Deepfakes—And AI Bots Are Getting Tricked, Not Blocked09:26 The New Tech Stack: Fewer Humans, Smarter Software, and a Question of Apple's Relevance Supported by:  https://getnerdio.com/nerdio-manager-for-msp/  Event: : https://www.nerdiocon.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

The rise of IT generalists is becoming increasingly significant as the industry grapples with a growing talent gap. A recent report by Auvik reveals that a staggering 78% of IT professionals feel that work-related stressors hinder their ability to improve their skills, with 60% experiencing burnout. As baby boomers retire at an accelerated pace, the workload is shifting to senior employees, intensifying stress and workload issues. The report highlights the necessity for IT professionals to possess a broad range of knowledge across various IT functions, emphasizing the integration of artificial intelligence and automation to alleviate these challenges.Managed service providers (MSPs) are facing heightened security demands, yet there are concerns about whether clients are allocating their budgets effectively. A series of market reports indicate that organizations are managing an average of 45 cybersecurity tools, which calls for a streamlined approach to security controls. The landscape of cybersecurity is evolving, with a notable shift towards generative AI and the need for comprehensive strategies for machine identity and access management. MSPs are encouraged to help clients prioritize security investments based on risk rather than simply increasing spending.Recent product announcements from companies like Scion AG, Huntress, and Cisco reflect the industry's response to these challenges. Scion AG has launched Scion Guard360, a cybersecurity solution aimed at small and medium-sized enterprises, while Huntress introduced a sensitive data mode to aid compliance with the Cybersecurity Maturity Model Certification. Cisco's Meraki for Government solution has achieved FedRAMP authorization, underscoring the importance of compliance in enhancing security for federal agencies. These developments highlight the trend towards automation and AI-driven solutions in the security sector.The backlash against Broadcom's acquisition of VMware is resulting in significant financial gains for competitors like Nutanix and Scale Computing. Nutanix reported a 16% revenue increase, driven by customers seeking alternatives to VMware, while Scale Computing experienced a remarkable 400% growth in enterprise demand. This shift in buying behavior indicates that organizations are actively looking for new solutions, presenting an opportunity for IT consultants to guide clients through the migration process. As the market evolves, understanding alternatives to VMware could provide a competitive advantage for service providers. Four things to know today00:00 IT Generalists on the Rise: Auvik Report Highlights Burnout, Skills Gaps, and AI's Role04:32 MSPs Face Rising Security Demand—But Are Clients Spending in the Right Places? 08:51 Huntress, Cisco, and Cyan AG Roll Out New Security Features—Here's Why It Matters11:14 Big Wins for Nutanix and Scale Computing as VMware Customers Make Their Move  Supported by:  https://syncromsp.com/  Event: : https://www.nerdiocon.com/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

In this episode of Unhired, we chat with John Harden about the intersection of business, non-profits, and acquisitions. John shares insights from his experience building Saaslio and how the acquisition has affected his career trajectory in joining the acquiring company, Auvik. We also discuss leveraging community organizations like CompTIA to grow a network of like-minded peers, and what it takes to navigate major industry shifts. If you're curious about what happens after the acquisition, this one's for you. 

Dave Sobel engages in a conversation with Mark Ralls, the president of Auvik, a company specializing in network monitoring and management. The discussion begins with an exploration of the transformative potential of automation and AI in the IT landscape. Ralls emphasizes Auvik's role in proactively monitoring networks, providing customized alerts, and integrating critical data into platforms used by their partners. He highlights the importance of ensuring that technicians receive relevant information in a timely manner, which is crucial for effective troubleshooting.As the conversation progresses, Ralls shares insights into Auvik's recent feature release called North Star, which enables technicians to visualize network paths and identify issues more efficiently. This feature aims to streamline the troubleshooting process, allowing technicians to pinpoint problems quickly. Ralls expresses excitement about the future of automation and AI, indicating that Auvik is actively working on expanding its automation capabilities to enhance the overall user experience.The discussion then shifts to the challenges and opportunities within the realm of SaaS management. Ralls explains Auvik's differentiated approach to SaaS management, particularly in addressing shadow IT and security risks associated with shared credentials. He underscores the importance of proactive alerting and monitoring to help partners manage costs and improve security. Ralls believes that Auvik's focus on security within SaaS management is a significant value-add for their partners, setting them apart from other vendors in the market.Finally, Ralls reflects on the evolving dynamics in the MSP space, where the balance between vendor consolidation and best-of-breed solutions continues to shift. He emphasizes Auvik's commitment to putting partners first, offering flexible solutions that cater to their needs, whether through direct engagement or integration with other platforms. As the episode concludes, Ralls shares his optimism for the future, noting a resurgence in growth within the MSP community and Auvik's ongoing efforts to support their partners with innovative tools and solutions. Supported by: https://www.huntress.com/mspradio/ All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

When this CMO's team proved her wrong about their ebook program, she didn't just accept it – she made them broadcast their victory to everyone. Hear that lesson – “let your team take a chance on testing it and prove you wrong” – and many more lesson-filled stories in my in-depth discussion with Susanne Rodriguez, Chief Marketing Officer, Auvik [https://www.auvik.com/].Stories (with lessons) about what she made in marketingBe an uncertainty killer Don't always trust your gutClear is kindLean in and listen on Zoom to connect and build deep relationships remotelyBring your best, most efficient self to the office every day to keep it movingPrioritize by business impactLet your team take a chance on testing it and prove you wrongDiscussed in this episodeGet Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon EST. There is no cost.Not Enough Lobster In The Ocean: Trusting their gut leads to 90,000% revenue growth at Mint Mobile (Podcast Episode #11) [https://marketingsherpa.com/article/interview/revenue-growth-podcast]Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16) [https://marketingsherpa.com/article/interview/team-building]A/B Testing Prioritization: The surprising ROI impact of test order [https://marketingexperiments.com/a-b-testing/surprising-roi-from-test-order]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

This episode features an interview with Susanne Rodriguez, CMO at Auvik, a cloud-based IT management platform that reduces friction and increases agility.In this episode, Susanne talks about how they think about growing market share by getting customers to switch to Auvik and their big investments in community. She also discusses the future of paid search and why they are focused on authentic forums like Reddit. Key Takeaways:Despite the “paid search is dying” narrative, paid search remains a high ROI channel. Continue leveraging search but prepare for shifts by building a presence in other forums like Reddit and focusing on authentic community building.Campaigns focused on switching customers over from competitors can be part of a strategy to gain market share. Categorizing potential customers into "easy switchers," "difficult switchers," and "non-switchers” can help target campaigns.Auvik saw success with their rapid response campaigns, partially because they so specifically catered the reward to their target customer, which attracted qualified prospects and encouraged meaningful product engagement.Quote: “  I mentioned Reddit as part of a, one of our three paid channels that are uncuttable, but we also have a really large effort to build awareness and conversation and community in Reddit more organically. And that's just because, as we talk about the future of search and search disappearing, if we think about where Google could potentially drive people, it's to these forums like Reddit. And so we're working hard to build our presence there organically, too. Reddit's tricky, though. You have to be authentic on Reddit in a way that you don't have to be on any other platform. They will call you up.”Episode Timestamps: *(02:26) The Trust Tree: Getting customers to switch from competitors *(10:14) The Playbook: Paid search and authentic forums *(27:34) The Dust Up: Get aligned and come armed with data *(29:38) Quick Hits: Susanne's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Susanne on LinkedInLearn more about AuvikLearn more about Caspian Studios

Fortune 500 companies are showing caution in adopting generative AI, with a focus on risks rather than benefits. A recent survey reveals that AI tools are impacting workers' productivity and workload, highlighting the challenges of balancing human talent with AI implementation. CompTIA identifies critical areas for skills building as AI adoption grows, emphasizing strategic planning to mitigate costs and enhance cybersecurity.Intel faces setbacks with its 18A chipmaking process, raising doubts about its role in U.S. industrial policy goals. Despite financial struggles and layoffs, Intel remains optimistic about the 18A process, aiming for production next year. The company introduces new chips, such as the Intel Core Ultra 200V, focusing on power efficiency and performance improvements. However, Intel's challenges may hinder its access to investment dollars and impact the government's industrial policy goals.ConnectWise revamps its marketplace with a unified interface, offering over 400 vendor integrations to enhance user experience and promote innovation. Auvik enhances its network management solution with new features, aiming to optimize network monitoring and management efficiency for IT teams. These tactical upgrades reflect the ongoing evolution of ecosystem strategies among platform players in the tech industry. Three things to know today 00:00 Fortune 500 Companies Highlight Generative AI Risks Over Benefits, Reflecting Caution in Adoption04:02 Intel Faces Setback with 18A Chipmaking Process, Raises Doubts About Its Role in U.S. Industrial Policy Goals06:31 ConnectWise Revamps Marketplace with Unified Interface and Auvik Enhances Network Management  Supported by:  https://www.huntress.com/mspradio/ Pulseway Event:  https://www.pulseway.com/v2/land/webinar-nexus-msp?rfid=vendor/?partnerref=vendor   All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessoftech.bsky.social

Alex got the co-founder of a public company to join him and raised $6M out of the gate—but it took him 3 years to make his first sale. But after he shifted from selling to SMBs to selling to MSPs (Managed Service Providers i.e., outsourced IT), things took off:April 2015 - $1K MRRAugust 2015 - $10K MRRJune 2016 - $100K MRRNov 2018 - $1M MRR ($12M ARR)And growth never stopped—soon, he'll cross $100M ARR.Alex and his co-founder did many things differently. They came up with an idea by starting with markets, not customer problems. They raised a lot of money upfront and built a sophisticated product instead of an MVP. And they deliberated cultural values before making their first hire.Clearly—it worked.Why you should listenLearn why you should define culture before making your first hire.How to find market trends and customer problems top-down instead of bottoms-up.Why keeping your product unchanged but targeting a different market can have a massive impact and lead to product-market fit. Why you should be willing to be bold and not hedge.Why you should only focus on one thing at a time.How to use constraints to do more things faster.KeywordsAuvik, software company, networking, SMBs, mid-market, decoupling, control plane, hardware, software solution, automate, configuration, user research, product design, team, company values, SaaS, IT management, product-market fit, pivot, managed service provider, MSP, boldness, discipline, adviceTimestamps(00:00:00) Intro(00:01:47) The Origin of Auvik(00:07:20) Finding a co-founder(00:12:35)  It's People Who Build Companies(00:14:10)  Finding the Concept for Auvik(00:20:07)  Buikding the Product(00:30:30)  First Customer Experiences(00:34:40)  Feedback Loops(00:39:08)  Getting to a Million(00:41:33)  Finding Product Market Fit(00:42:54) One Piece of AdviceSend me a message to let me know what you think!

Across organizations, every team is driven by the desire to innovate and perform, adopting its own set of SaaS tools to help drive growth. But without a centralized strategy, suddenly you're faced with mounting costs, redundant software, and security vulnerabilities. On today's episode, co-host Aaron Brooks meets with John Harden, Director of Product SaaS Management at Auvik, and Raksha Matthias, Director of Software Asset Management Strategy at Softchoice to unravel the complexities of SaaS sprawl, offering practical solutions and strategies for businesses leaders to regain control and drive efficient, secure, and innovative software usage. Featuring: John Harden, Director of Product – SaaS Management at Auvik and Raksha Matthias, Director, Software Asset Management Strategy at Softchoice The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.  This episode is brought to you by Softchoice SAM+ To learn more, visit softchoice.com. 

MSP Dispatch is your source for news, community events, and commentary in the MSP channel.   Give us your feedback by emailing news@mspmedia.tv   On this special report from MSPGeekCon 2024, our host Daniel Lora interviews John Harden of Auvik Connect with our guest: John Harden: https://www.linkedin.com/in/john-harden/  Auvik: https://www.auvik.com/

MSP Dispatch is your source for news, community events, and commentary in the MSP channel.  Give us your feedback by emailing news@mspmedia.tv   On this special report from MSPGeekCon 2024, our host Daniel Lora interviews John Harden of Auvik Connect with our guest: John Harden: https://www.linkedin.com/in/john-harden/  Auvik: https://www.auvik.com/

In this captivating episode of The Digital Executive Podcast, host Brian Thomas interviews Doug Murray, CEO of Auvik Networks, a leading provider of cloud-based network management software. With over 25 years of experience in the network and security industry, Murray shares his journey and insights, including his tenure as CEO at Baltics and Big Switch Networks, and his roles at Juniper Networks, Sun Microsystems, and AT&T.Murray discusses the importance of embracing diverse roles and international experiences in career growth, highlighting the critical role of company culture in driving success and innovation. He emphasizes the pivotal role of Auvik Networks in the evolution of hybrid and remote work environments. Auvik's focus on SaaS-based IT operations management plays a vital role in reducing friction for IT teams, allowing for seamless operations across various environments - a necessity amplified by the pandemic.The conversation also touches on the integration of new technologies like AI in network management. Murray underlines the significance of AI and cybersecurity in the rapidly changing landscape of IT, emphasizing Auvik's commitment to security and innovation in their SaaS platform.Murray's advice for IT professionals is to never stop learning and to embrace change, suggesting that continuous education and adaptation are key to career advancement in the IT sector. This insightful episode ends with Murray's reflections on the future of network management and the importance of innovation in an increasingly digital world.

Recorded September 29th 2023 Strap in for a behind the scenes look at the founder/investor relationship.  Amid a global pandemic, John Harden (backed by Michael Kelly) launched Saaslio to help managed service providers (MSPs) manage a quickly growing list of SaaS applications.  By the end of 2022, the company successfully exited with a sale to Auvik.  John recounts his big mistake while pitching the company.  Michael reveals both his biggest reservations about the deal as well as the moment he decided that John was a founder he should back.  Finally, Michael shares his “Hipster, Hacker, Hustler” philosophy and why curiosity is such an important trait in a founder. Book Recommendations John – The Sales Acceleration Formula by Mark Roberge Michael –  The End of the World is Just the Beginning: Mapping the Collapse of Globalization by Peter Zeihan (Austin seconds this recommendation!) Red Rising by Pierce Brown Relevant Links: Saaslio: https://www.saaslio.com/ Auvik: http://auvik.com/ Auvik acquires Saaslio: https://www.businesswire.com/news/home/20221012005283/en/Auvik-Expands-to-the-Last-Mile-of-the-Network-with-Acquisition-of-Saaslio-and-Boardgent https://www.ibj.com/articles/indianapolis-based-tech-firm-saaslio-acquired-by-canadian-company Connect with John and Michael: https://www.linkedin.com/in/john-harden/ https://www.linkedin.com/in/michaeldkelly/ https://www.michaeldkelly.com/ https://developertown.com/ Guest Bios John Harden John Harden has spent 15+ years in the IT & MSP industry, starting his career in the MSP NOC, moving into software engineering and operations, and eventually becoming the founder of Saaslio. Auvik acquired Saaslio in 2022, where John joined as a Sr. Product Marketing Manager - SaaS Management. In this role, John serves as a subject matter expert for all things Auvik SaaS Management and has spent many years studying & challenging the problem in the industry. Michael Kelly I help corporate leaders and founders craft a vision for new products by working with them to put together strategies, teams, and funding to help launch, validate, and grow those products and businesses. At DeveloperTown we do both that by partnering with our clients on these opportunities, as well as (occasionally) taking the risk ourselves. Current DeveloperTown companies include: DeveloperTown, DeveloperTown Starts, DeveloperTown Investments, FullStack, DevStrategies / Tenant Tracker, Waterly, Piano In A Flash, Startup Competitors, Monon Property Management, and Start Something Ventures. I'm also an active advisor and/or board member at a number of organizations, including: the Nashville Entrepreneur Center, TechPoint Foundation for Youth, AcreBin, Venue Intelligence, Peerview Data, Peoplocity, and the Indiana National Federation of Independent Business (NFIB). Who are the hosts? Austin Crites, CFA: Austin is a past-president and current committee member of CFA Society Indianapolis. Professionally, he is the Chief Investment Officer at Aurora Financial Strategies where he manages US-focused, all-cap, style-agnostic equity strategies as the core of client portfolios. Austin is a 2008 graduate of Marian University in Indianapolis where he is now an adjunct professor in the Byrum School of Business. Matt Henry, CFA: Matt is a Senior Investment Officer at STAR Wealth Management. He is also a Past President and a director of CFA Society Indianapolis. When he's not managing porfolios, Matt teaches Finance 300 at Ball State University. He enjoys air conditioning, wi-fi, and the conveniences of indoor living.  

Register for AWS reInvent: NOV. 27 – DEC. 1, 2023 | LAS VEGAS, NVWe feature a panel discussion featuring Michael Brown, VP of Technology at Auvik Networks, Rob Woolley, VP of Technology Operations at Benevity moderated by Jeff Klaus of AWS sharing best practices on global expansion. Topics include:The most successful AWS customers are on multiple continentsWhat are the goals for wanting to expand overseas?Going global through acquisitionCopying services to various regions with AWSAWS helping to establish beachheads in new marketsManaging challenges of data residencyBest practices for staffing in a new marketNorth American marketing often doesn't work in other marketsWorking with resellers in a new marketSession wrap up

Carolyn and Seth start a two-part series giving a preview of the upcoming State of the Channel report. In this episode, they welcome John Harden, senior product manager for SaaS at Auvik. John talks about the changing ecosystem of vendors and competitors in the IT channel, driven by the explosion of choice and the shift away from infrastructure and toward business solutions. Both customer experience and partner experience are becoming critical for solution providers as the focus of IT moves further away from a product-centric mindset.In Career Spotlight, Ryan Anastasia talks about the need for technical specialists to also focus on business implications.

Segment One: Amy's First Company & Some Updates   April 1st marks the anniversary of Amy B's first company. We discuss how she got here. --- Segment Two: MSP Question of the Week & News Are you keeping an eye out for vendor errors? And one more thing about AI. Some people want to stop it. Elon Musk and Steve Wozniak:  https://finance.yahoo.com/news/elon-musk-apple-co-founder-103416584.html  --- Segment Three: Five minutes with a Smart Person ft. Rich Freeman and Manuel Palachuk Rich Freeman is founding editor and executive editor of The ChannelPro Network. One of the tech industry's most experienced, respected authorities on the SMB channel, Rich has been writing about managed services since 2007. He has spoken or moderated sessions at live and virtual events for Acronis, Auvik, Axcient, ChannelPro, IT Glue, and SkyKick, among others, and has written for CIO, Computerworld, InfoWorld, Network World, and Redmond Channel Partner magazines. Rich has also produced strategic content for vendors including AMD, Citrix, Dell, IBM, Microsoft, Oracle, and VMware. Manuel Palachuk has over 30 years of business, management, and training experience in the computer and electronics industries. Manuel has owned several successful businesses, managed several successful IT and MSP service companies, and coached, mentored, or trained many more businesses all over the world. He is an expert of process, systems, and their efficiency who is driven toward continuous improvement in all aspects of business. He is a well-known author in the IT consulting community for Small and Medium-sized Businesses, and an experienced speaker and trainer at industry conferences. --- Don't miss this:  Asigra - Don't Be the Latest MSP Victim.  Learn how new ransomware threats put your business at risk. - April 19th -https://mspwebinar.com/does-your-backup-protect-you-against-the-latest-ransomware-attacks/ Register Now: https://us02web.zoom.us/webinar/register/WN_ruK7Mp77TEaZyIXID96DLQ NSITSP - Amy B., Karl, & Jeff Ponts - Channel Partners Conference & Expo on May 3rd Channel Partners Conference & Expo Here: https://channelpartnersconference.com/ NSITSP - Insurance - Brian Mahon - April 26th  https://nsitsp.org/event/webinar-cyber-insurance-deep-dive-2023/    Resources & Links:  Amy's Facebook communities Ransomware, Security, Compliance  and Privacy https://www.facebook.com/groups/RansomwarePrevention Intune, MeM, Defender and Lighthouse  https://www.facebook.com/groups/endpointmanager Legislation and Regulation  https://www.facebook.com/groups/MSPRegulationAndLegislation   

Join Ray Orsini of OITVOIP alongside John Harden and Nolan Greene of Auvik for a comprehensive discussion on how to solve common problems in network and SaaS support. In this webinar, we will explore the various challenges faced by MSPs in resolving network and SaaS tickets and provide practical strategies to address them. Join us and learn how to: 1. Identify the root cause of common network and SaaS issues 2. Troubleshoot network and SaaS problems with a holistic approach 3. Streamline your MSP support process to improve ticket resolution time 4. Leverage the latest tools and technologies to better manage network and SaaS support Don't miss this opportunity to learn from industry experts and gain practical insights into how to connect the dots between network and SaaS issues. Be sure to follow our guest on LinkedIn: John Harden: https://www.linkedin.com/in/john-harden/ Nolan Greene: https://www.linkedin.com/in/greenenb/ Auvik: https://www.auvik.com/

Join Ray Orsini of OITVOIP alongside John Harden and Nolan Greene of Auvik for a comprehensive discussion on how to solve common problems in network and SaaS support. In this webinar, we will explore the various challenges faced by MSPs in resolving network and SaaS tickets and provide practical strategies to address them. Join us and learn how to: 1. Identify the root cause of common network and SaaS issues 2. Troubleshoot network and SaaS problems with a holistic approach 3. Streamline your MSP support process to improve ticket resolution time 4. Leverage the latest tools and technologies to better manage network and SaaS support Don't miss this opportunity to learn from industry experts and gain practical insights into how to connect the dots between network and SaaS issues. Be sure to follow our guest on LinkedIn: John Harden: https://www.linkedin.com/in/john-harden/ Nolan Greene: https://www.linkedin.com/in/greenenb/ Auvik: https://www.auvik.com/

Join Ray Orsini of OITVOIP alongside John Harden and Nolan Greene of Auvik for a comprehensive discussion on how to solve common problems in network and SaaS support. In this webinar, we will explore the various challenges faced by MSPs in resolving network and SaaS tickets and provide practical strategies to address them. Join us and learn how to: 1. Identify the root cause of common network and SaaS issues 2. Troubleshoot network and SaaS problems with a holistic approach 3. Streamline your MSP support process to improve ticket resolution time 4. Leverage the latest tools and technologies to better manage network and SaaS support Don't miss this opportunity to learn from industry experts and gain practical insights into how to connect the dots between network and SaaS issues. Be sure to follow our guest on LinkedIn: John Harden: https://www.linkedin.com/in/john-harden/ Nolan Greene: https://www.linkedin.com/in/greenenb/ Auvik: https://www.auvik.com/

Join Ray Orsini of OITVOIP alongside John Harden and Nolan Greene of Auvik for a comprehensive discussion on how to solve common problems in network and SaaS support. In this webinar, we will explore the various challenges faced by MSPs in resolving network and SaaS tickets and provide practical strategies to address them. Join us and learn how to: 1. Identify the root cause of common network and SaaS issues 2. Troubleshoot network and SaaS problems with a holistic approach 3. Streamline your MSP support process to improve ticket resolution time 4. Leverage the latest tools and technologies to better manage network and SaaS support Don't miss this opportunity to learn from industry experts and gain practical insights into how to connect the dots between network and SaaS issues. Be sure to follow our guest on LinkedIn: John Harden: https://www.linkedin.com/in/john-harden/ Nolan Greene: https://www.linkedin.com/in/greenenb/ Auvik: https://www.auvik.com/

Let's look at some predictions around the IT Channel, and what lessons we can learn from what is to come.   Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/   Support the show on Patreon:  https://patreon.com/mspradio/   Want our stuff?  Cool Merch?  Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com   Follow us on: Facebook: https://www.facebook.com/mspradionews/ Twitter: https://twitter.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ LinkedIn: https://www.linkedin.com/company/28908079/  

Wow, channel pros, you don't look a day over 39! Just like last year. And the year before that, come to think of it. Sounds like something we need to investigate, which is exactly what we'll do while you're listening to Matt, Rich, and returning guest host Andrew Sampson, of SAAI, discuss Auvik's two latest acquisitions, Beachhead's new Windows security management feature, what current market conditions look like to the executive team at TD SYNNEX, and the five keys to employee retention. Then your hosts are joined by Ahsan Siddiqui of Arcserve for a conversation about why scale-our storage is not only an architecturally superior choice for SMB tech providers but a pretty good business opportunity too. Timeless, ageless, advice! Subscribe to ChannelPro Weekly! iTunes: https://itunes.apple.com/us/podcast/channelpro-weekly-podcast/id1095568582?mt=2 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9jaGFubmVscHJvd2Vla2x5LmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjq-N3UvNHyAhVWPs0KHYdTDmkQ9sEGegQIARAF Spotify: https://open.spotify.com/show/7hWuOWbrIcwtrK6UJLSHvU Amazon Music: https://music.amazon.com/podcasts/a1d93194-a5f3-46d8-b625-abdc0ba032f1/ChannelPro-Weekly-Podcast More here: https://www.channelpronetwork.com/download/podcast/channelpro-weekly-podcast-episode-243-perennial-39 Topics and Related Links Mentioned: Auvik Buys Saaslio and Boardgent - https://www.channelpronetwork.com/news/auvik-buys-saaslio-and-boardgent Beachhead Solutions Adds Windows Security to Remote Device Protection Solution - https://www.channelpronetwork.com/news/beachhead-solutions-adds-windows-security-remote-device-protection-solution TD SYNNEX Sees “Enormous Opportunity” in IT Despite Economic Uncertainty - https://www.channelpronetwork.com/slideshow/td-synnex-sees-enormous-opportunity-it-despite-economic-uncertainty 5 Keys to Employee Retention from N-able - https://www.channelpronetwork.com/article/5-keys-employee-retention-n-able Rich's ICYMI preview and quickie preview of the week ahead - https://www.channelpronetwork.com/tags/icymi

Erick and Rich drill into Auvik's acquisition of Saaslio and Boardgent, why your RMM solution is one of your most important security tools, and the building suspense over the approaching selection of the next USA Mullet Champion. Articles referenced in this episode: Auvik Buys Saaslio and Boardgent America's next top mullet will soon be crowned

After a few years working in technical sales, Steve Petryschuk needed help reevaluating his career and deciding on next steps. So he hired a career counsellor and found it was practical, helpful and an investment in his future. He decided to leave his job and join a fast growing startup called Auvik where he's progressed through roles as a director of solutions engineering, and now forecasts the future as director of product strategy.

This week, Erick and Rich discuss the SMB network of tomorrow, per research from Auvik, doing a little pre-holiday tax planning with your financial advisor, and an internet gaming platform that briefly accepted bets on a soccer match completed the day before. Articles referenced in this episode: The Wireless-First, Cloud-Oriented Network of the Future is Coming into Place, Says Auvik

Bring your own…pitchfork? Poodle? Pompadour? You'll just have to listen to this week's show to find out. Luckily for you, you'll also hear Matt, Rich, and returning guest host Rory Sanchez, of True Digital Security, discuss the new stand-alone small business edition of Microsoft Teams, Poly's desk phone trade-in program, research from Auvik revealing the future of SMB networking, and evidence from Sophos and Trend Micro that security vendors are all-in on cloud. Then your hosts are joined by Mark Kirstein, vice president of customer success at Cosant Cyber Security, to sort through the government's recently introduced CMMC 2.0 guidelines. You'll want to bring your own pen for that part of the show, to take notes. Subscribe to ChannelPro Weekly! iTunes: https://itunes.apple.com/us/podcast/channelpro-weekly-podcast/id1095568582?mt=2 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9jaGFubmVscHJvd2Vla2x5LmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjq-N3UvNHyAhVWPs0KHYdTDmkQ9sEGegQIARAF Spotify: https://open.spotify.com/show/7hWuOWbrIcwtrK6UJLSHvU Amazon Music: https://music.amazon.com/podcasts/a1d93194-a5f3-46d8-b625-abdc0ba032f1/ChannelPro-Weekly-Podcast More here: https://www.channelpronetwork.com/download/podcast/channelpro-weekly-podcast-episode-208-byop Topics and Related Links Mentioned: Microsoft Launches Stand-Alone Small Business Edition of Teams Collaboration App - https://www.channelpronetwork.com/news/microsoft-launches-stand-alone-small-business-edition-teams-collaboration-app Poly Offering Credit for Office Communication Equipment Upgrades - https://www.channelpronetwork.com/news/poly-offering-credit-office-communication-equipment-upgrades The Wireless-First, Cloud-Oriented Network of the Future is Coming into Place, Says Auvik - https://www.channelpronetwork.com/news/wireless-first-cloud-oriented-network-future-coming-place-says-auvik Sophos and Trend Micro Agree: Cloud Security is Now a Mandatory Channel Skill - https://www.channelpronetwork.com/news/sophos-and-trend-micro-agree-cloud-security-now-mandatory-channel-skill DoD Announces Major CMMC Changes - https://www.channelpronetwork.com/blog/entry/dod-announces-major-cmmc-changes Rich's ICYMI plug and quickie preview of the week ahead - https://www.channelpronetwork.com/tags/icymi

It's Thursday, July 22nd, 2021, and today we're talking about: Properly raises a proper Series B, Allocadia is acquired by BrandMaker, Auvik Networks Inc. sells a majority stake for $250m US - and if these takes weren't quick enough, we'll do some even quicker ones in our lightning takes round: Shopify is thrown for a Loop; Think Research is on an acquisition spree; and Untether AI tethers to a $125m US raise.

In honor of International Women’s Day, we curated this special “Women in Tech” episode to discuss the current and future state of our industry from a woman’s perspective. Please join Vicky Bruns, Solution Partner Manager at ConnectWise, as she sits down with Andra Hedden, CMO at Marketopia, Ashley Cooper, Senior Partner Operations Manager at Auvik, Heather Harlos, Global Marketing Manager at Bitdefender, and Leslie Price, Solutions Architect at Intermedia, to listen to their personal stories of triumph and what can be done to remove gender bias from the professional equation.

Carolyn and Seth talk with Steve Petryschuk, Technology Advocate at Auvik, about some of the latest trends in network management based on data from Auvik's Network Field Report 2021. Steve talks about the importance of network visibility, especially as companies move to more remote work, and he also discusses the need for network engineers to communicate, especially as applications encounter downtime beyond their control. He also discusses the balance of proactive and reactive work and how companies can utilize third parties to find the correct balance.   Auvik's Network Field Report 2021: auvik.com/networkfield21

In this episode, I speak to Steve Petryschuk, Network Management Expert and Technology Advocate at Auvik Networks about their recent survey of IT professionals, the challenges they face and how to resolve them.  We also discuss why IT managers are spending more time being reactive instead of proactive, how automation can save time, the importance of documentation and why device configuration backups are an opportunity for MSPs. Free report download: http://www.auvik.com/networkfield21 (www.auvik.com/networkfield21) Auvik: http://www.auvik.com (www.auvik.com) Frankly IT Podcast: https://www.auvik.com/franklyit/podcast/ (https://www.auvik.com/franklyit/podcast/) Steve on LinkedIn: https://www.linkedin.com/in/stevepetryschuk/ (https://www.linkedin.com/in/stevepetryschuk/)

Networks are at the very heart of the way business operates in the modern world, with so much of what we do driven digitally the need for us to connect our devices with our applications and data is central to almost everything the enterprise does to function. For something so central to our operations it’s interesting how little we think about it, networks are like a utility, you turn on the tap water comes out, you flick a switch electricity flows, you hook up your device you expect to get connected and in many enterprises, we are as confident of our network as we are any other utility. But should we be? How sure are we that our networks are as robust and resilient as the modern enterprise requires? Is that confidence misplaced? That is something I’ve been considering recently after been sent the latest Network Field Report from network management specialists Auvik. Joining me on this week’s podcast is Steve Petryschuk a Network management expert at Auvik to discuss what they discovered in their survey, how they are seeing the enterprise network changing and what we can do as IT pro’s to ensure our network continues to meet the demands placed upon it. Join us as we discuss. • The background behind the report • The changing role of the networking professional • How has the enterprise view of networking changed? • Why we need network knowledge? • The problem of over-confidence! • The increasing rate of change and are we tracking it? • Embrace change • Proactive management giving us time back • The benefit of better insight • Steps to improving your network posture • The power of automation Steve shared some great insights into what he is seeing in the modern enterprise network, some of the challenges as well as some of the strategic shifts we need to make to ensure we continue to meet the demands placed upon it. The Auvik network report is well worth a look and you can request your copy here www.auvik.com/networkfield21. If you have an idea for a show or would like to join me as a guest then why not email me at podcast@techstringy.com and to make sure you catch our future episodes you can subscribe, you’ll find Tech Interviews in all good home of podcasts and on YouTube. Until next time, thanks for listening. For full show notes with all links : https://wp.me/p4IvtA-1PS

Auvik Networks recently released its 2021 Network Field Report which surveyed IT pros across North America and looks at how in-house IT admins manage their networks and the current state of network management practices. Steve Petryschuk joins me on the podcast to share insights from the survey. I learn how there appears to be high network confidence with low network knowledge in some organizations. For example, more than half of IT pros have incomplete knowledge about how their networks are configured, yet 77% of these same people also report a high or very high confidence in their networks. We discuss how this could indicate a potential mismatch between perception and reality, with IT pros unaware of the weaknesses in their network management practices. I also learn how only 36% of organizations back up their network device configurations daily or weekly, despite additional data showing that configuration changes are frequent. Founded in 2011, Auvik’s cloud-based network management software keeps IT networks around the world running optimally by automating and simplifying network management. Auvik is one of the fastest-growing North American technology companies, and is a winner of the Deloitte Technology Fast 50, Deloitte Fast 500, and recognized as the #1 ranked Canadian company in the FT Americas’ 500 Fastest Growing Companies 2020.

An interview with Alex Hoff of Auvik Networks. A large percentage of IT pros don’t know what is on their network Alex thinks networks are going to get more simple: Why? Why didn’t IoT drive new adoption as predicted?  How do you think about zero trust security?  What is your North Star vision of network management?  How does cloud factor into your approach to network management? So what about SaaS management? How are you making decisions on features and products?  What’s the end game for Auvik?  

Today on the podcast I'm joined by Steve Petryschuk, Technology Advocate with Auvik Networks. Steve is here to chat about the findings of Auvik's network field report. Auvik surveyed hundreds of IT Pros to get their perspective on their knowledge and practices around network management. The report is an interesting mix of insights. I've included a link to the full report in the show notes, so be sure to check that out. For now, enjoy my conversation with Steve as we discuss some of the insights from the report as well as some general discussion about network management.

On this episode of ConnectWise Tech Talk, we dig into technologies for a remote workforce. Our expert panelists from SmileBack, Auvik, Intermedia, Avalara and Cognition 360 share the details of their solutions and how they are designed to effectively support a remote workforce from colleagues to customers.

Andreas, Kai und Patrick sprechen mit Jürgen Ebner, Autor von "Einstieg in Kali Linux" über das Thema IT-Security in Unternehmen. Ausserdem steht das Thema IT-Dokumentation auf dem Programm, mit einer aktuellen Beurteilung von Tools wie ITGlue, Docusnap und Passportal. SHOW NOTES Follow-Up: https://www.bundesfinanzministerium.de/Content/DE/Downloads/BMF_Schreiben/Steuerarten/Umsatzsteuer/2020-06-12-befristete-Senkung-umsatzsteuer-juli-2020.html (Be­fris­te­te Ab­sen­kung des all­ge­mei­nen und er­mä­ßig­ten Um­satz­steu­er­sat­zes zum 1. Ju­li 2020) https://www.wewamo.de (Denis Krnjaic, Designer des neuen LiveBarTalk Auftritts) Einstieg in Kali Linux: https://www.amazon.de/dp/3747500331 (Einstieg in Kali Linux: Penetration Testing und Ethical Hacking) (amazon.de) https://www.kali.org (Kali Linux) https://icte.biz/ (ICTE GmbH) Dokumentationstools: https://www.itglue.com (IT Glue) https://www.itglue.com/networkglue/ (Network Glue) https://www.docusnap.com (Docusnap) https://www.passportalmsp.com (Passportal) https://www.rapidfiretools.com (RapidFireTools) https://www.auvik.com (Auvik) https://www.liongard.com/roar/ (Liongard Roar) Getränkecheck: Kai: https://www.braumanufaktur.com/biere/lucky-experience/ (Lucky Experience) (braumanufaktur.com) Patrick: https://www.brewdog.com/uk/shop/brewdog-pale-ale (BrewDog Pale Ale) (brewdog.com) Andreas: https://www.gemmrich.de/produkt-kategorie/wein/unkaputtbar-wein/ (Unkaputtbar Wein) (gemmrich.de) In eigener Sache: https://www.youtube.com/channel/UCfFlnSJxgDoZ-pDPoSie2xg (LiveBarTalk bei YouTube) https://www.facebook.com/livebartalk (LiveBarTalk bei Facebook) https://bartalk.live/listen (LiveBarTalk Podcast) (Spotify, Apple Podcasts, Overcast) https://www.instagram.com/livebartalk/ (LiveBarTalk bei Instagram)

Easily distracted by the latest…anything, channel pros? Join the crowd. As guest host and MSP Vince Tinnirello of Anchor Network Solutions observes, IT providers have a tendency to glom onto whatever’s new, bright, and shiny. You’ll also hear him join in the conversation about cloud exec Renee Bergeron leaving Ingram Micro, Sophos and Untangle introducing new next-gen firewalls, the ChannelPro 2020 State of the Channel survey, and the benefits as well as challenges of offering co-managed IT services. And all of that is in addition to an in-depth interview with Alex Hoff, chief product officer of Auvik, about the increasing diversity of network vendors that MSPs must support these days, how it affects their bottom line, and what they should do about it. It’s an important topic that you’ll…hey, look. A squirrel! Subscribe to ChannelPro Weekly! ​​​​ ​ ​ Look for us in your favorite podcast app. If you don't see us (yet) then you can subscribe via RSS in almost any podcast app using this link: http://www.channelpronetwork.com/rss/cpw Show Information: Episode #: 135Title: Bright, Shiny ObjectsDuration: 1:43:43File size: 48.0MBRegulars: Rich Freeman - Executive Editor, Matt Whitlock - Technology EditorGuest Host: Vince Tinnirello, CEO of Anchor Network Solutions Video of ChannelPro Weekly #135 - Bright, Shiny Objects Topics and Related Links Mentioned:  Renee Bergeron to Leave Ingram Micro  Sophos Adds High-Speed TLS Traffic Inspection to XG Firewall  Untangle Ships Updated NG Firewall with Threat Prevention Functionality  2020 State of the Channel: Cloud and Managed Services Are All Grown Up  Putting the ‘Co’ into Managed Services  Auvik's 2019 Network Diversity Report Matt's Museum Pick: Nintendo Game Boy Matt's Tech Pick: Raspberry Pi 3 Rich's ICYMI plug and quickie preview of the week ahead 

Easily distracted by the latest…anything, channel pros? Join the crowd. As guest host and MSP Vince Tinnirello of Anchor Network Solutions observes, IT providers have a tendency to glom onto whatever’s new, bright, and shiny. You’ll also hear him join in the conversation about cloud exec Renee Bergeron leaving Ingram Micro, Sophos and Untangle introducing new next-gen firewalls, the ChannelPro 2020 State of the Channel survey, and the benefits as well as challenges of offering co-managed IT services. And all of that is in addition to an in-depth interview with Alex Hoff, chief product officer of Auvik, about the increasing diversity of network vendors that MSPs must support these days, how it affects their bottom line, and what they should do about it. It’s an important topic that you’ll…hey, look. A squirrel! Subscribe to ChannelPro Weekly! Topics and Related Links Mentioned: Renee Bergeron to Leave Ingram Micro Sophos Adds High-Speed TLS Traffic Inspection to XG Firewall Untangle Ships Updated NG Firewall with Threat Prevention Functionality 2020 State of the Channel: Cloud and Managed Services Are All Grown Up Putting the ‘Co’ into Managed Services Auvik's 2019 Network Diversity Report Matt's Museum Pick: Nintendo Game Boy Matt's Tech Pick: Raspberry Pi 3 Rich's ICYMI plug and quickie preview of the week ahead

Jennifer Tribe is the director of content at Auvik Networks. Auvik makes software for Managed Service Providers or MSPs. MSPs are the companies and people that handle IT solutions for businesses that don’t have in-house IT departments. Auvik has focused on content marketing from the beginning. Jennifer is the perfect person to head up this effort. She is a trained journalist, a huge fan of writing great copy and Copyhackers, and has worked in multiple content roles from blogger, to book publisher, to podcast host. Jennifer is also the host of the Frankly MSP podcast. Many vendors in the network and MSP space have “company name” podcasts, but Jennifer and the people at Auvik decided to take their podcast in a different direction. They wanted to focus on sharing great content and helping MSPs not advertising for their company. That’s why they chose The Frankly MSP name for their podcast. The podcast was so popular that they now have a Frankly MSP resource section and just held their first Frankly MSP Live event. Jennifer shares some interesting facts about her company and her podcast, and why they deliberately have an accessible conversational tone in all of their content.  She also shares how the Auvik polar bear mascot can help lighten the conversation about IT and networking. His name is Nanook, which is Inuit for polar bear. She also shares what Auvik means in Inuit and how it fits in perfectly with their fun arctic theme. We talk about the usefulness of having a blog and newsletter before starting a podcast. Jennifer also shares how Frankly MSP has evolved and why it’s important to pay attention to what is and isn’t working. We learn what Jennifer believes is the key to podcasting success, her regrets, and why her favorite vacation spot might just be one of the world’s most beautiful places.  Show Notes: [02:56] Jennifer works in marketing at Auvik Networks. They make software for Managed Service Providers or MSPs. These are companies that other companies outsource their IT to.  [03:43] The Frankly MSP mascot is a polar bear named Nanook which is the Inuit name for polar bear. Auvik is also the Inuit name for a block of snow used to build an igloo.  [04:01] They use an arctic theme in their marketing.  [04:41] Nanook adds personality to technical IT work.  [06:12] Auvik has been focused on using content marketing from the beginning. They want to add value and not just talk about their product, but they also want to help MSPs be better. [06:29] They had an established blog and newsletter. In 2017, when they were launching the podcast, they wanted to call it something other than the Auvik podcast.  [06:54] The name needed to convey that the podcast was about helping MSPs by providing information. They named the podcast Frankly MSP and after it's success, they spun Frankly MSP into a broader content brand including the blog and Frankly MSP Live. [07:34] The first Frankly MSP Live event was in January in Santa Barbara, CA, and it was so much fun. They had speakers, and Jennifer did a live podcast recording.  [09:45] Jennifer met many fans of the podcast at the event.  [10:26] She does pay attention to downloads. Numbers do tell them if they are resonating. The real goal is to put Auvik forward as a valued content brand. This strategy has been working.  [13:09] The sincerity of the people at the conference was awesome. One listener even prints out the notes and takes them to meetings.  [14:17] The podcast was intended to expand the audience. They had a news portion, but it wasn't evergreen. The news portion also bogged down the production schedule. They now just focus on the interview and skip the news section.  [16:31] The podcast has helped increase their profile in the industry and their brand. [17:46] The sales reps and business development reps listen to the podcast and it helps them understand their customers. It's a great internal communication tool now.  [18:51] Jennifer uses Todoist to keep track of everything.  [19:29] They had a blog and newsletter to get the word out about the podcast. Having avenues of communication are key to starting.  [20:22] The podcast comes out every other week. The newsletter comes out in the weeks in between. Each issue of the newsletter features the last two blog posts and the latest podcast. They will also have more detailed blog posts about some of the podcast episodes. [21:52] Jennifer regrets not starting the podcast sooner. [23:36] Consistency is key with podcasting just like it is with blogging. Choose a schedule that you can commit to and then make sure you hit your schedule every time. [24:12] There are a lot of things you can do with your podcast so put a lot of thought into your format. [25:08] You want to work your podcasts into the rhythms of people's lives. [26:00] Jennifer's copy writing hero is Joanna Wiebe of Copyhackers. She has all of their ebooks and refers to them often. The Copyhackers blog and courses are also excellent.  [27:02] The most recent book she read was Profit First by Mike Michalowicz who was the keynote speaker at Frankly MSP Live. [27:20] A goal is to grow the podcast audience and get people more involved. [28:13] Jennifer likes to vacation in Northern Ontario in the Muskoka area where there are lots of lakes, evergreens, and rocky landscapes. She thinks it's one of the most beautiful places on Earth. [30:17] Darrell's Takeaways: Jennifer's journalism background came out during our discussion. She talked about establishing a blog and a newsletter. These are important pieces. You can leverage these items to grow your podcast and gain momentum through the podcast. The podcast isn't focused on the company, it's focused on helping MSPs. Ask how you can create a podcast for your audience? Clearly discover how you define success. Be consistent with your release.  Links and Resources: Pro Podcast Solutions Libsyn Use promo code ProPod to get your first month free Auvik Frankly MSP Frankly MSP Live 2020 Todoist Copyhackers Profit First Muskoka Auvik Networks on Twitter Auvik Networks on Facebook Auvik Networks on LinkedIn “How do I build an audience for my podcast?”

Edizione del 27/01/2020: scoperta vulnerabilità zero-day in Internet Explorer, Microsoft forza l’installazione del nuovo Edge Kaseya in forte crescita nel 2019 e rilascio dell’app Kaseya Fusion per i dispositivi mobili, scoperte vulnerabilità in ConnectWise Control, prevista una crescita dell’11,5% anno su anno per il mercato MSP e annuncio dell’integrazione tra Liongard e Auvik. Tutti i dettagli sul sito di RadioAchab.

Watch your step! It turns out many things in life end in P. Just ask Matt, Rich, and guest host Erick Simpson. In this week’s episode they discuss network management vendor Auvik’s product roadmap, its integration partnership with Liongard, and ChannelPro’s annual predictions roundup for 2020, not to mention a new mobile security app from Sophos. Then, joined by ChannelPro Managing Editor Colleen Frye, they interview Joanna Sobran, CEO of MXOtech in Chicago and winner of our first-ever Peer of the Year award. The whole thing is so good that someone sent a helicopter for a closer look about midway through the show. Maybe you should watch your head too! Subscribe to ChannelPro Weekly! ​​​​ ​ ​ Look for us in your favorite podcast app. If you don't see us (yet) then you can subscribe via RSS in almost any podcast app using this link: http://www.channelpronetwork.com/rss/cpw Show Information: Episode #: 130Title: All Things That End in PDuration: 1:41:48File size: 46.6MBRegulars: Rich Freeman - Executive Editor, Matt Whitlock - Technology Editor Video of ChannelPro Weekly #130 - All Things That End in P Topics and Related Links Mentioned:  Auvik Has IoT Device Identification and Troubleshooting Prowess on its Roadmap  Auvik Sees Friends Rather Than Foes Among Managed Services Suite Makers  Liongard Adds Integration with Auvik  Sophos Ships Edition of Intercept X for Mobile Devices  2020 Predictions. 20/20 Hindsight. The ChannelPro Network Announces Its Inaugural Peer of the Year Award Hiring to Take Your Business Higher Matt's Museum Pick: Sega Game Gear Matt's Tech Pick: Nintendo Switch Lite Rich's ICYMI plug and quickie preview of the week ahead 

In this week's episode It may sound drastic, but getting rid of one of your worst clients could be transformational for your business. Paul's done it and the results were ASTONISHING How are your sales team selling? Special guest Scott Tyson of Auvik talks about how to increase revenue by adopting a simple sales process, how to trust your team and when it's time to walk away from a potential customer Also in this episode, there's a brilliant question answered about how to reach business owners on Facebook... details of a video service for MSP websites... and Paul explains how you can link personal goals to your business goals Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here's the website for the service MSP Videos, that produces excellent video content for websites The special guest talking about how to run a world-class sales operation is Scott Tyson of Auvik who also mentioned Sandler sales training and the Frankly MSP podcast Thanks to Murray Thorpe from network and AV solutions specialist Cablers Ltd for the question about reaching business owners on Facebook Here's the link to Paul's Facebook group for MSP Marketing Find out more about the Pareto Principle (the 80/20 Rule) Paul mentioned Next week's guest will be Louise Towler of IndigoTree, who will be explain the essential ingredients for a great website The email address for show feedback or any questions is hello@paulgreensmspmarketing.com Episode transcription Voiceover: Made in the UK, for MSPs around the world. This is Paul Green's MSP Marketing podcast. Paul: Here's a look at what's coming up on this week's show. Scott Tyson: There's no good going into a Mercedes dealership looking for a sports car and the guy comes out and says, "I've got this great station wagon for you to buy." Paul: We're also going to look at how the actions that you take or don't take every single day directly affect the lifestyle that you have. And I've got a question from an MSP owner about how to reach business decision makers on Facebook. Voiceover: Paul Green's MSP Marketing podcast. Paul: Now some will see this as controversial. You should fire more clients. And my reasoning for that is the 80/20 rule. Basically, input and output aren't equal. And it was Alfredo Pareto who was an Italian economist and I think in the 19th century, and he one day standing on his balcony, probably having an ice cream or

In this week's episode MRR (Monthly Recurring Revenue) forms a CRITICAL part of your business, Paul tells you about two great services that could be an easy re-sell It's time to stop selling the same way to different people. Special guest Andy Edwards helps you to sell more effectively, by understanding the 4 main personality types. Every prospect fits into one of the types Also in this episode, there's a brilliant question answered about the type of video to put on your website... details of some free marketing lunches to help boost your business... and Paul explains how a good work / life balance is easily achievable Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Check out the book Paul mentioned called "The Top Five Regrets of the Dying" Here's a link to get Paul Green's book "Updating Servers Doesn't Grow Your Business" Find out about the productivity and monitoring service Activtrak here Visit uptimerobot.com for employee monitoring Details on the FREE marketing lunches are right here The special guest talking about the 4 different personality types was speaker, coach and trainer Andy Edwards. The website about the 4 personality types is Yoo or you can visit Andy's personal site here Thanks to Jamie Seviour from IT support and consultants Geeking It Simple for the question about the type of video to have on your website Next week's guest will be Scott Tyson of Auvik, who will be explaining how to systemise sales for greater revenue The email address for show feedback or any questions is hello@paulgreensmspmarketing.com Episode transcription Voiceover: Made in the U.K. for MSPs around the world. This is Paul Green's MSP Marketing podcast. Paul Green: Here's what's coming up on this week's show. Andy Edwards: Be brief, be bright, be gone. Recognise those four different personality styles, and your sales will go up. Paul Green: Plus, we'll be looking at two monthly recurring revenue services that you really should be selling, and asking what kind of video content works best on your website? Voiceover: Paul Green's MSP Marketing podcast. Paul Green: Hi. This is Paul Green, and welcome to the show. Now, what I'm about to tell you I don't want you to judge me on this. I'm not telling you this to boast. I'm not telling you this for any other reason than I want to help y

In this trailer This is a tease of what's coming up every week, in the MSP Marketing podcast Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Future guests featured in this trailer include Scott Tyson of Auvik, sales psychology expert Andy Edwards of Yoo, and website expert Louise Towler of IndigoTree Trailer transcription Voiceover: Made in the UK, for MSPs around the world... Hello, this is Paul Green, an MSP marketing expert and the host of the MSP marketing podcast. Every week we have loads of very specific advice to help you get more new clients, grow your valuable monthly recurring revenue, and ultimately increase your net profit. Isn't that why we're all in business? Yes yes yes! Now, this is a show only for managed service providers and IT support companies. It's made in the UK and is designed for MSPs all over the planet. Quote: "It's not an ugly word, that 'close' word, you know, you can ask for the sale" Every week. I'll have a guest, some from our world and some from outside. Quote: "We spend a lots of time as a web agency translating what I call customer into geek" Quote: "Recognise those four different personality styles and your sales will go up" So join me every week for the MSP marketing podcast. It's out every Tuesday on your favourite podcast platform. Voiceover: Paul Green's MSP Marketing Podcast

Three things to know today  ZenDesk is breached https://www.channele2e.com/technology/security/zendesk-chat-data-breach/ Gaming PC shipments may tell us about future trends  https://www.theregister.co.uk/2019/10/03/gaming_pcs_uptick/ AND Auvik gives onsight into the makeup of networks https://www.prweb.com/releases/networking_hardware_market_becoming_more_fragmented_new_auvik_networks_report/prweb16610706.htm

In this episode of the Channel Futures MSP 501 podcast, senior editor Kris Blackmon interview's Auvik CMO Jacqui Murphy. In this Q&A, Murphy talks about her company's go-to-market strategy and work with RMM vendors. Murphy also discusses Auvik's Treat Wave program. "10 days of fun, 10 of learning," Murphy says.

The heat of summer is here, so Craig and Kevin are bringing you a red-hot version of the Channel Partners podcast! The guys are excited to welcome to the show Robin Robins, the well-known IT marketing and sales consultant, who is getting ready for her four-hour preconference workshop at the upcoming Channel Partners Evolution, the channel's biggest fall event. Robin explains why you should attend the event and drops a number of important sales and marketing tips that you can apply to your business before you even get to Washington, D.C. "I think this is what gets many small business owners in trouble. They don't really understand marketing, so they think it's branding, a beautiful logo and a dynamic website. It's really none of those things. I'm a salesperson. A salesperson thinks differently about marketing. ... People are going to buy from us because we provide real value, we can solve a problem for them and we are positioned properly." Speaking of Evolution, to be held Sept. 9-12, we'll explore some of the great networking opportunities on tap for the show. You'll also hear about a new partnership Channel Partners and Channel Futures have with Auvik, the RMM provider, which gives you the chance to take home some really "cool" prizes during the heat of summer. The prizes don't stop there. A number of channel executives will be taking home honors at Channel Partners Evolution, part of our new "Top Gun 51" program that recognizes some of the biggest players in the biz, as well as some names you might be less familiar with. We'll announce a date for the big "reveal." The podcast wraps with another great "Random Personal Question." But instead of putting our guest on the spot, Craig is forced to face the whammy.

In the opening episode, Chris manages to ascertain where Scott is from, uncover the revealing facts about his cricket career and find out what a "Qantas Big Bird" is.

On this episode of #Operations, host Sean Lane talks with Auvik Network's CMO, Jacqui Murphy. Jacqui and Sean talk about how she's scaled from a marketing team of one to now oversee marketing and business development teams totaling more than 50 people. Plus, why she's banished vanity metrics for good, her belief that the magic comes from the people on her teams – not just the data and much more. Tune in for their in depth conversation now.

I interviewed Alex Hoff from Auvik from my hotel room in Chicago. Topic: Managed Network Services: Your Next Critical Opportunity. Best comment is that entrepreneurs always go where the white space is. Love that. Whenever you create an offering, you need to go where very few people (or no one) are hanging around. Auvik allows you to monitor complex client networks – with a specific focus on more complicated networks. That means more than just V-LANS: They excel at monitoring networks that stretch across cities, clouds, and various services. As Alex says, we can’t stay focused just the equipment inside a client’s office. The chokepoint might be somewhere else. And with multiple cloud offerings that you don’t control, it’s important to know that everything’s working as advertized. Links: www.Auvik.com email: ROI@Auvik.com The Frankly MSP Resource Centre: auvik.com/franklyMSP Blogs for MSPs: auvik.com/franklymsp/blog/ Auvik on Twitter: @AuvikNetworks Auvik on LinkedIn: ca.linkedin.com/company/auvik-networks-inc- Auvik on Facebook: www.facebook.com/AuvikNetworksInc Alex offered a great network assessment starter kit you can get my emailing to ROI@auvik.com. Instructions bounce back. I did this and received a zip file with a great set of resources. Free. Watch the interview: Listen to the Interview (mp3)

  Learn about the power of network management for MSPs and why it’s important to “keep the beer cold” for your clients in this episode of Breaking Barriers from CompTIA’s Managed Services Community. Community Chair Charles Love talks with Auvik’s Alex Hoff about ways to build a scalable managed service practice, networking for MSPs and ways MSPs can find revenue beyond desktop and computer managed services. Listen in as they talk about ways to use Simple Network Management Protocol (SNMP) to create triggers, alerts and automated responses, and how emerging technologies like the Internet of Things are going to have a big impact on MSPs. Special note to subscribers: Reach out to host Charles Love on Twitter @charlesjlove with the hashtag #podcast to tell us what you’d like to hear on future episodes of Breaking Barriers from CompTIA’s Managed Services Community.  

Auvik è la piattaforma cloud che consente agli MSP di monitorare e gestire tutti i dispositivi collegati ai network dei loro clienti. Claudio Panerai ce ne fa una veloce illustrazione. Tutti i dettagli sul sito di RadioAchab.

In this episode of Sales Leader Spotlight, we have a special double-feature with Jacqui Murphy and Mercedes Geimer of Auvik Networks. Jacqui is the Vice President of Marketing and Mercedes is the Director of Business Development.  The two work closely, as Auvik BDR’s report into marketing instead of sales, which is an interesting (and effective) structure, which they will dive into in this interview.   Tune in to hear Jacqui, Mercedes, and Joseph discuss: The structure of Auvik Networks’ BDRs reporting into to marketing instead of sales The consequences of sales and marketing mis-alignment Specific technology that enabled Auvik to build a kick-ass data set Insights, strategies, and examples of how to keep your BDR team motivated You can learn more about our podcast here:  http:///www.kiite.ai/podcast Know someone who we should interview? Drop us a line at marketing@kiite.ai

Barb talks with Alex Hoff about how to manage what you can't see in your computer network.You will learn and "KNOW" what a good network map is, and why it is so important to managing a network. Alex Hoff is the co-founder and VP of product and sales at Auvik Network, located here in Waterloo Ontario Canada, and he talks about the most efficient ways to manage computer network infrastructure.

OpenView's Blake Bartlett discusses how a company's go-to-market model can impact CAC Payback and if there is indeed a magic number to hit for this metric. Then we hear from Marc Morin, Founder & CEO of Auvik, about the importance of experimentation in efficiently acquiring new customers to drive down CAC.

As small business networks increase in complexity and more applications move to the cloud, it's becoming increasingly important to monitor and manage network devices in addition to servers and desktops. With the launch of our new Network Management by Auvik solution, we chatted with Alex Hoff, VP of Product & Sales at Auvik, about how MSPs can become more proactive and enhance their service offering with a robust Network Management solution.

First Hour: Derek Wyatt, Platform Developer, Auvik Networks, Inc. - Best Practices The Hard Way: Deploying Actors, Await, and Akka Clustering Second Hour: Mike Nash, Delivery Executive, BoldRadius Solutions - Do's and Don'ts When Deploying Akka in Production

On this episode of #Operations, host Sean Lane talks with Auvik Network's CMO, Jacqui Murphy. Jacqui and Sean talk about how she's scaled from a marketing team of one to now oversee marketing and business development teams totaling more than 50 people. Plus, why she's banished vanity metrics for good, her belief that the magic comes from the people on her teams – not just the data and much more. Tune in for their in depth conversation now.