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2 episodes with stephen speer
Stephen Speer is the founder and CEO of Ecommerce Lending, which specializes in SBA loans. He's done over 500 transactions, with only 3 deals failing after purchase. Podcast Nuggies + Seller Mistakes: Bad Financial bookkeeping Co-mingling of assets No diversification + Pari Passu Financing Secure your spot at The Self-Funded Search Conference: selffundedsearchconference.com Want to invest in amazing entrepreneurs with vetted deals? Send a note to monica@letsbuyabusiness.com Ready to level up but not 1 on 1 consulting? How to Buy Your First Small Business through Acquisition Entrepreneurship https://letsbuyabusiness.com/course Previous Show - https://podcasts.apple.com/bh/podcast/alternative-lending-options-for-%245-%2420m-businesses/id1506985601?i=1000563971164 Connect with Stephen Speer - https://ecommercelending.com/
Acquiring your dream online business is now possible through financing options. Joining the BOB podcast today is Stephen Speer, who is the Founder and CEO of Ecommerce Lending, where they help people get SBA loans to acquire online businesses. They both discuss the size of businesses you can buy with finance. What are the 4 stage processes to get the deal across the line? What is the timeline to get a fiance? What do you need to have or get done before applying for a fiance? They also talked about the importance of assembling a team of professionals when buying a business. And who do you really need? What successful business buyers have in common? Why do they buy businesses and achieve great results compared to those who don't? If you want to own your dream online business, watch this episode today! Episode Highlights 02:30: What is the minimum amount in financing an online business? 12:30: The type of business structures suited for financing 16:30: What's the next step after the Letter of Intent? 21:45: The types of businesses suitable for you 23:40: Doer, get it done! 25:40: Owning an online business requires commitment Key Takeaways ➥ Stephen Speer discusses changes in the lending landscape for online business acquisitions, particularly focusing on the minimum loan amounts and financing options available. The minimum loan amount for acquiring an online business is $500,000, with an average loan size now at $2 million, significantly higher than previous years. While the Small Business Administration (SBA) remains a common choice for financing, Speer's firm has expanded its services to cater to larger deals through their Capital Access program, targeting enterprises valued between $10 million to $250 million. ➥ Stephen Speer discusses the typical deposit requirements for acquiring businesses valued between one to three million dollars. Generally, a 10% deposit is required, but in some cases, it can be reduced to 5% with seller contributions. This flexibility has opened doors for many acquisition entrepreneurs. ➥ Jaryd Krause and Stephen Speer discuss the impact of market trends on business acquisitions, noting that multiples have decreased, particularly in product-based businesses, while SaaS businesses still maintain higher multiples, especially in the lower middle markets. Speer highlights their firm's financing capabilities across various business models, including SaaS, e-commerce, and traditional brick-and-mortar businesses. The process for obtaining financing typically takes 60 days, with clients encouraged to get pre-qualified before starting their search and assembling an acquisition team to vet opportunities. About The Guest Stephen Speer is the founder and CEO of Ecommerce Lending, where they help people get SBA loans to acquire online businesses. Connect with Stephen Speer ➥ www.ecommercelending.com ➥ www.linkedin.com/in/stephenspeer ➥ https://www.instagram.com/stephenecommercelending/ Resource Links ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Cloud Ways (Website Hosting) - https://bit.ly/40tjyjG ➥ Optimize Press (WP Funnel for building landing pages & funnels) - https://bit.ly/3py1ln2 ➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P
On this episode of the DealQuest Podcast, I have guest Stephen Speer, the founder and CEO of eCommerce Lending Inc., a firm specializing in financing acquisitions, advisory, and search services in the online space. With a lending career spanning decades, Stephen and his team have utilized their expertise in assisting hundreds of entrepreneurs in achieving business acquisition success. As an e-commerce lender, guest speaker, and M&A instructor, he and his firm have funded over 500 transactions totaling over $1 million – making eCommerce Lending Inc. the top lender in the country in this very specialized niche. NAVIGATING THE COMPLEXITIES OF E-COMMERCE DEALSOne of the key takeaways of this episode is the importance of patience and strategic planning when navigating the complexities of e-commerce deals. There are various components in e-commerce deals that vary from brick-and-mortar businesses, but there are many similarities including the use of earn-outs, seller equity roles, and seller notes, especially in context of larger deals. Stephen emphasized the need for thorough due diligence and a deep understanding of the client's business goals and objectives. It's about finding the right opportunity, and the need for buyers to be prepared to act quickly when they find it. Finding the right advisory services is also a crucial key when making the right deal, as they can guide clients through the deal process – from structuring the offer, to securing the right financing. By leveraging their expertise and industry knowledge, Stephen and his team empower clients to make informed decisions and capitalize on the opportunities within the e-commerce space. AI IN BUSINESS ACQUISITIONIn the last 2 years, artificial intelligence (AI) has grown rapidly in its use across all fields. The state of AI in the business world is still in its infancy, and currently focused primarily on seeking startup capital and venture capital. When discussing AI in business, some existing companies are buying startup AI companies, while others express fear and uncertainty of the technology. The potential impact of AI on society is both beneficial and potentially negative, and it requires much more exploration and understanding. One this is for certain for Stephen, AI cannot have the intricate expertise of M&A advisory and buyer representation when it comes to business acquisitions. Acquisitions are never straightforward, and AI lacks the human capability to work on deal structuring, negotiations, or deal financing. That said, educational technology is a growing segment with high multiples due to recurring revenue, while e-commerce is experiencing some softening, particularly in comparison to the software as a service (SaaS) segment. THE POWER OF ENTREPRENEURIAL MINDSETAs an entrepreneur himself, Stephen understands the power of an entrepreneurial mindset in driving deal-driven growth. His keys to the entrepreneurial mindset are patience, resilience, and adaptability, especially in the face of market uncertainties and evolving market landscapes. Stephen's history from a young owner of a car detailing business to founding eCommerce Lending Inc. reflects the transformative power of entrepreneurship and the ability to seize opportunities in uncharted territories, Which is, arguably, a hallmark staple of an entrepreneur. • • • For my full discussion with Stephen Speer, and more on this topic and topics not featured on this blog post:Listen to the Full DealQuest Podcast Episode Here• • • FOR MORE ON STEPHEN SPEER:https://www.linkedin.com/in/stephenspeer/www.ecommercelending.com Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast. Get deal-ready with the DealQuest Podcast with Corey Kupfer, where like-minded entrepreneurs and business leaders converge, share insights and challenges, and success stories. Equip yourself with the tools, resources, and support necessary to navigate the complex yet rewarding world of dealmaking. Dive into the world of deal-driven growth today!
How2Exit: Mergers and Acquisitions of Small to Middle Market Businesses
Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other.Watch Here: https://youtu.be/dgmKbXljveYAbout the Guest(s): Stephen Speer is a seasoned lending expert with a specialization in business acquisitions financing. Bringing with him the wisdom that comes with a long-standing career in finance, as evidenced by his hair color, Speer stands out for focusing on the e-commerce and SaaS spaces over the past decade. His experience culminates in over 500 transactions, racking up a total of over a billion dollars in financing. At present, Stephen is deeply involved with the M&A community and enjoys assisting both groups and individuals in the acquisition of businesses.Summary: Host Ronald Skelton welcomes Stephen Speer, a distinguished expert in the field of business acquisitions and financing. This episode delves deep into the intricate processes and strategies around selling small businesses and acquiring the necessary financing. Stephen Speer's extensive experience in lending, particularly within the realms of e-commerce, SaaS, and small business financing, offers an invaluable discussion for individuals interested in exiting corporate America to run their own business and seasoned investors alike. With a meticulous approach to lending, his company, eCommerce Lending, demonstrates a remarkable loan approval rate, highlighting their success in guiding clients through the complexities of business acquisition. With tailored advice and an insightful exchange, this conversation is a beacon for budding entrepreneurs and acquisition experts navigating the finance landscape.Key Takeaways:Pre-qualification is essential: Prospective buyers should get pre-qualified early on and work with lenders to vet businesses before making offers.Building a solid acquisition team: Equip yourself with the right attorney, lender, and due diligence firm to ensure acquisition success.Understand the timeline: SBA financing typically operates on a 60-day timeline, with other business acquisitions following suit based on buyer readiness.Avoid bad deals: Guided by the wisdom that "bad deals only get worse," Speer advises caution and due diligence in selecting opportunities.Trust specialized lenders: eCommerce and SaaS financing comes with unique challenges that require expertise beyond what standard banking institutions offer.Notable Quotes:"We do a lot of SBA financing, and what sets us apart is that we're very much specialized in doing SBA financing within the online business space.""If we just don't like either the client or the business, we move on to the next. We're not into doing bad loans or working with people that we can't get financed.""We're not in the scratch and dent business. We mostly look at businesses that are growing year over year.""We have had clients in the past say, well, I don't want to hire an attorney. And we're like, we're out."--------------------------------------------------Contact Stephen onLinkedin: https://www.linkedin.com/in/stephenspeer/Website: https://www.ecommercelending.com/--------------------------------------------------How2Exit Joins IT ExchangeNet's Channel Partner Network!Have an IT Company doing between $5M and $30M You may Sell?The IT ExchangeNet M&A Marketplace @Ronald Skelton - How2Exit Host has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms and channel partners in the Microsoft, Oracle, ServiceNow and Salesforce space. If you are interested in learning more about the process and current market valuations, complete the contact form and we'll respond within one business day. Everything is kept confidential.https://www.itexchangenet.com/marketplace-how2exit Our partnership with IT ExchangeNet focuses on deals above $5M in value.If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.--------------------------------------------------
Are you ready to unlock the secrets of successful business acquisitions in the e-commerce era? Tune in as we explore innovative financing strategies with industry expert Stephen Speer!
This comprehensive show on acquisition financing looks at what buyers and sellers need to know from the beginning. Stephen Speer shares his experience as a finance intermediary to discuss the questions lenders ask, what they look for before making an investment in a company, working with PE firms, family offices, SBA loans, and other capital providers; valuations; EBITDA multiples; how equity is used in an acquisition, and why a seller needs to understand how a buyer will finance the purchase of their business. View the complete show notes for this episode. Learn More: SBA Financing When Buying or Selling a Business Small Business Acquisition Financing Earnouts When Selling or Buying a Business | Complete Guide Adjusting Financial Statements: A Complete Guide Additional Resources: Planning to sell your business? Schedule a free consultation today. Download a free PDF copy of The Art of The Exit: The Complete Guide to Selling Your Business and Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue. Purchase your copy now of A Beginner's Guide to Business Valuation | The Exit Strategy Handbook | Closing the Deal. Contact Morgan & Westfield to request a free copy of Jacob Orosz's latest book, Food and Beverage M&A: An Insider's Guide to Selling a Food or Beverage Business. To suggest guests, topics, or questions for future podcast episodes, contact Morgan & Westfield. Listen to Other Episodes: Why You Should Consider Selling Your Business to a Family Office The Basics of Selling Your Business to a Family Office Why SBA Loans are a Great Way to Finance Your Business
Many people think that when a company is looking to make an acquisition, they need to have the cash up front to give the seller or maybe give stock or some combination of stock and equity in their own company. And while some transactions do take place like this, most that I've seen at Website Closers require some amount of financing to get over the finish line.Today we chat with Stephen Speer, whose company EcommerceLending.com has funded over a billion dollars in online acquisition loans. And he's here to tell us about how the financing works when you're looking to buy a business - particularly for larger deals that are over the SBA lending threshold ($5 million loan). So let's figure out how this all works!This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence. Hosted on Acast. See acast.com/privacy for more information.
Stephen Speer is the founder and CEO of Ecommerce Lending which specializes in SBA loans. He's done over 500 transactions with only 3 deals failing after purchase. We dive into… SBA Changes and Landscape Owner Equity Roll Seller Note vs Owner Equity Counting as Down Payments Episode Sponsored By Looking for fantastic remote workers? Call to Action Book a Call with Me Let's Buy a Business Newsletter 10 Step Video series to Finding a Company to Buy Let's Buy a Business Youtube Episode Resources Connect with Ryan Condie http://linkedin.com/in/ryancondie http://letsbuyabusiness.com/ https://forms.gle/RRcXpe3dK7pNGqv16 How to Buy Your First Small Business through Acquisition Entrepreneurship: https://letsbuyabusiness.com/course Stay Up to Date Newsletter: https://lbab.beehiiv.com/subscribe Previous Show: https://podcasts.apple.com/bh/podcast/alternative-lending-options-for-%245-%2420m-businesses/id1506985601?i=1000563971164 Connect with Stephen Speer https://ecommercelending.com/ https://www.linkedin.com/in/stephenspeer Stephen@eCommerceLending.com
This episode is all about learning how to use acquisition as a growth strategy for your business. A lot of people think that the only way to grow a business is through organic growth - but that's not true. You can also grow your business by using acquisition as a growth strategy for your business and there are a lot of different ways that you can do this. In this video, Matt is joined by Stephen Speer and together they explore the topic of business growth through acquisition. They discuss what it means for a company to grow by acquisition and some of the key benefits and considerations involved in this type of growth. ABOUT STEPHEN Stephen Speer is the founder and CEO of Ecommerce Lending. He has over three decades of lending experience, and has helped hundreds of entrepreneurs achieve business success through acquisition. Stephen is an ecommerce leader, guest speaker, and M&A instructor. With his firm, he has funded over 350 transactions totaling over $400 million- making them the top lender in the country in this very specialized niche. Here's a summary of the great stuff that we cover in this show: If you have an eCommerce business, you should definitely think of growth by acquisition. When you buy a business, it's already been brought to a certain level and with the right business acumen you can really catapult the business and continue to grow. And if you're able to grow a portfolio of similar businesses, running them the same way, ultimately it can be a great way to grow and succeed. Usually, sticking to your lane and buying businesses you're familiar with and running it roughly the same way is a great way to ensure success. Through leverage financing, smaller businesses can even acquire larger ones, as long as the buyer has the right business acumen. As much as acquiring an eCommerce business is a great idea, it is not really a straightforward process because there are a lot of moving pieces. At Ecommerce Lending, Stephen and his team help build a team around their clients to ensure they do have post acquisition success. They're not just a lender, but offer a lot of ancillary services to help their clients succeed post acquisition. Enjoying listening to our conversation about growth through acquisition :-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).
Business loan for ecommerce is the main topic for this episode and Stephen will share his insights and help you increase the size of the business you can possible acquire! Debt. The word has so many negative connotations and yet - used wisely - it can be a key to making the operations of your ecom business work. But debt can also to fund the acquisition of a business - or enable your business to be sold using debt. Why would you even consider doing this? And What is the difference between financing for exit vs for operations? Today's expert guest, Stephen Speer, answers this and more. Stephen is a 28-year veteran of funding and His lending career spans over 28 years. His company, eCommerce Lending Inc, has funded over $300 million in online business acquisition loans. What You'll Learn How to use the “Plug and play angle” that would benefit you from your competition! Stephen shares his thoughts on how he does his deals and how it benefited him (This section has some details you might want to look out!) Do you see yourself as an aggregator or someone that just acquire business, leverage where you stand on both sides! Freebies Book a consultation with Stephen Speer at stephen@ecommercelending.com
Business loan for ecommerce is the main topic for this episode and Stephen will share his insights and help you increase the size of the business you can possible acquire! Debt. The word has so many negative connotations and yet - used wisely - it can be a key to making the operations of your ecom business work. But debt can also to fund the acquisition of a business - or enable your business to be sold using debt. Why would you even consider doing this? And What is the difference between financing for exit vs for operations? Today's expert guest, Stephen Speer, answers this and more. Stephen is a 28-year veteran of funding and His lending career spans over 28 years. His company, eCommerce Lending Inc, has funded over $300 million in online business acquisition loans. What You'll Learn How to use the “Plug and play angle” that would benefit you from your competition! Stephen shares his thoughts on how he does his deals and how it benefited him (This section has some details you might want to look out!) Do you see yourself as an aggregator or someone that just acquire business, leverage where you stand on both sides! Freebies Book a consultation with Stephen Speer at stephen@ecommercelending.com
Debt. The word has so many negative connotations and yet - used wisely - it can be a key to making the operations of your ecom business work. But debt can also to fund the acquisition of a business - or enable your business to be sold using debt. Why would you even consider doing this? And What is the difference between financing for exit vs for operations? Today's expert guest, Stephen Speer, answers this and more. Stephen is a 28-year veteran of funding and His lending career spans over 28 years. His company, eCommerce Lending Inc, has funded over $300 million in online business acquisition loans. What You'll Learn The definition of exit financing and it's value to you financing! The difference between financing for exit vs for operations understanding this can make or break your business! Add value to your business through understand the importance of maximizing your value when you exit. The reason why you, the seller, should be organizing the finance and not someone else! (Hint : You can leverage your price!) Does the size of your business qualify for this? The Pros and Cons of Exit Financing, find out if this suits you! Freebies Book a consultation with Stephen Speer at stephen@ecommercelending.com
Debt. The word has so many negative connotations and yet - used wisely - it can be a key to making the operations of your ecommerce business work. But exit financing for ecommerce - aka using debt to sell your business - is a great way to sell your business for more money! But debt can also to fund the acquisition of a business - or enable your business to be sold using debt. Why would you even consider doing this? And What is the difference between financing for exit vs for operations? Today's expert guest, Stephen Speer, answers this and more. He specialises in exit financing for ecommerce businesses. Stephen is a 28-year veteran of funding and his lending career spans over 28 years. His company, eCommerce Lending Inc, has funded over $300 million in online business acquisition loans. What You'll Learn The definition of exit financing for e-commerce and its value to you The difference between financing for exit vs for operations understanding this can make or break your business! Add value to your business through understanding the importance of maximizing your value when you exit. The reason why you, the seller, should be organizing the finance and not someone else! (Hint: You can leverage your price!) Does the size of your business qualify for this? The Pros and Cons of Exit Financing, find out if this suits you! Freebies Book a consultation with Stephen Speer at stephen@ecommercelending.com
Keeping the legacy of the Speer Family and Ben Speer moving forward, is the mission and dream of Ben's son, Stephen Speer. His wit, wisdom and love of gospel music continues as he leads the legendary Ben Speer's Stamps-Baxter School of Music each year in the Nashville TN area. Enjoy this candid and spontaneous chat between two friends - one, a Speer - and the other, an "almost Speer!" Registration is open for Ben Speer's Stamps-Baxter School of Music's summer session July 16-23, 2022 at MIddle Tennessee State University in Murfreesboro, TN. www.stampsbaxterschool.com www.sueduffield.com
Stephen is an OG in the lending space, especially for online businesses. He knows how these businesses operate which is rarer from lenders. BUT now he has something he's been working on for 7+ years which is how to fund businesses in the $5M - $20M range. We dive into... -- Capital Access Fund -- Alternative ways to Finance $5M - $20M businesses -- All things criteria, size, interest rates, PG's, etc. Episode Resources 10 Step Video series to Finding a Company to Buy Connect with Ryan Condie http://linkedin.com/in/ryancondie http://letsbuyabusiness.com/ https://forms.gle/RRcXpe3dK7pNGqv16 Connect with with Stephen Speer https://www.linkedin.com/in/stephenspeer https://ecommercelending.com/
In this episode, Ray sits down with Stephen Speer to discuss sales mastery and time management and how having TOO much success forced him out of a job and into his own business. Stephen is the CEO and Founder of e-Commerce Lending, an SBA advisory firm specialized in online business acquisitions. He is also a former SBA BDO. Tune in to to hear about the different sales and marketing strategies Stephen has used to propel his business forward.
One could argue that entrepreneurship is an integral part of the American Dream—but just how easy is it to achieve that dream? Luckily for potential small business owners, the SBA and online lending options are making the dream an increasingly realistic possibility.Stephen Speer, Founder, CEO and Online Business Acquisition Advisor of eCommerce Lending, joins us today to discuss what his world looks like in the online lending space, as well as how COVID-19 has impacted the industry.In episode 3, season 2 of The Deal Closers, Izach and Stephen talk about the ins and outs of SBA loans, their limitations, and what goes into the process. Listen and find out some red flags buyers and sellers can look out for, and how sellers can best prepare to sell their business.In this episode, you will learn:How Stephen got started in lending and the path that led him to founding eCommerce Lending (01:13)A little about eCommerce Lending's acquisition process (05:11)Why there are so few alternatives to financing outside of the SBA (06:57)Some background information on SBA loans and the different types (10:34)How a small business owner can go about securing an SBA loan from the right lender (14:06)What the experience looks like for the buyer in the process (17:35)Some challenges or issues that come up that could be a showstopper (22:04)The impact of COVID-19 on the process (24:28)What the minimum downpayment looks like for an SBA loan and the variations that may occur (26:26)Resources:Website ClosersConnect with Stephen Speer:LinkedIneCommerce LendingConnect with Izach Porter:LinkedIn Hosted on Acast. See acast.com/privacy for more information.
Stephen Speer is the Founder and CEO of eCommerce Lending and Focal Point Lending. He has over 28 years of experience in the e-commerce lending space and is an expert in facilitating financial needs for entrepreneurs. His previous role as a lender in various financial institutions and his role as the Vice President for BankUnited Small Business Finance helped him acquire valuable acquisition tools. He graduated from the University of San Diego in Business Administration. Stephen resides in Florida with his wife and children and enjoys watching Formula 1 racing. In this episode… How can you present your business to potential buyers to achieve the greatest exit? As an entrepreneur, is there a way to navigate the loan process? Let's cut to the chase: the more buyers you have competing, the higher your exit will be. However, many entrepreneurs enter the exit of their business unaware of the potential for greater returns. Stephen Speer recommends you prepare your business by aligning your finances through verifying and using an e-commerce bookkeeper and prequalifying for an SBA loan. Stephen knows that as an entrepreneur, having the patience to grow and scale your brand can build up a greater financial exit — a few months can lead to a more significant increase. In this episode of the Quiet Light Podcast, Joe Valley and Chris Wozniak sit down with Stephen Speer, Founder and CEO of eCommerce Lending, to discuss the best practices for preparing for an SBA loan process. Stephen discusses how to avoid common mistakes when preparing for your eventual exit, the importance of regulating financial documents, and how to streamline your exit. Stay tuned!
Stephen Speer is the Founder and CEO of eCommerce Lending, the #1 source for eCommerce business acquisition financing. Currently, eCommerce Lending has closed over 325 successful deals and provided more than $300 million in funding to help clients grow and scale profitable businesses. In addition to this, Stephen is also the Founder and CEO of Platinum Bancorp, Inc., a commercial lending firm that provides financing to businesses that possess great potential but lack the financial means necessary for traditional bank financing. In this episode… Are you looking for a trusted source to provide financing for your upcoming business acquisition? Do you want to collaborate with a company that will be your partner—instead of your cold and distant financial manager—through the entire acquisition process? During the process of buying a business, most sellers are disappointed with the large banks that finance their acquisition. Instead of truly getting to know the buyer and seller as people and entrepreneurs, many banks apply an impersonal, one-size-fits-all approach to SBA lending and financing. Thankfully, there are other options for SBA financing and lending that prioritize humanization, partnership, and openness through the complex process of acquiring a business. Today, eCommerce leader Stephen Speer is here to spill the beans. In this episode of Amazing Exits, Kellianne Fedio and Paul Miller sit down with Stephen Speer, Founder and CEO of eCommerce Lending, to discuss the ins and outs of SBA financing for your Amazon business. Listen in as Stephen reveals what SBA lending is, practical steps sellers can take to qualify for SBA financing, and how COVID-19 has positively impacted the eCommerce world—for good. Stay tuned!
Stephen Speer is the Founder and CEO of eCommerce Lending. His company has funded over $275 million in online business acquisition loans, making it the number one source for e-commerce business acquisition financing. eCommerce Lending is also the exclusive recommended lender for nearly all the top online business brokerage firms in the country. Stephen has been featured on multiple interview platforms, including Show Me the Nuggets with Joe Troyer and Truth About Exits with Coran Woodmass, among others. He currently lives in Florida with his wife of 25 years and their four children. In this episode… When looking to buy an online business, one of the best decisions a buyer can make is to hire a firm that understands the current market landscape. This lending team should know the ins and outs of selling on different platforms and be able to evaluate the overall health of the business. The experts behind eCommerce Lending know very well what it takes to acquire an online business. With years of experience under their belts, they catch what most traditional lenders miss when evaluating such businesses—and, because of this expertise, they also offer invaluable advisory services to the buyer. So, what do you need to know before buying or selling an e-commerce business? Stephen Speer, the Founder and CEO of eCommerce Lending, joins host Joe Hansen in this episode of the Buy Box Experts podcast to talk about how to evaluate an online business before an acquisition. Stephen shares his best practices for SBA financing, the benefits of getting pre-qualified before an acquisition, and why buyers should hire a due diligence firm to dig deep into the businesses they intend to buy. Stay tuned.
Small business is the backbone of the United States. Without ambitious entrepreneurs starting small businesses, the economy would take a huge hit.At some point, for many business owners, there comes a time when someone offers to buy the business.But, where do these people find the funding to buy a business?On today's episode, Jason and Ron from Websiteclosers.com, talk with expert Stephen Speer – the founder of eCommerce Lending Inc. – about SBA loans, how buyers acquire them, and what myths and misconceptions there are around SBA loans.[01:15] What is an SBA loan?SBA – Small Business Administration – is a department within the Federal Government;The Federal Government, through SBA, offers 75% of the loan, to banks that lend money to small businesses;There are several types of SBA loans, but the only one available for business acquisitions is called, “The 7(a) Loan”, which comes with a specific set of rules;It could be one business or 50 businesses – you're allowed up to $5 million balance of SBA loans.[02:50] The advantages of the SBA process:For a seller, the SBA process is really important because they can get 85-90% of the entire deal in cash at closing;The buyer gets an entire decade to pay back a loan, through the cash flow of a business;The interest rates for SBA loans are reasonable and much lower than what you might see if you're trying to get a commercial or a personal loan;There's a lot larger buyer pool that can afford to get into an SBA loan because the down payment is so low.[05:37] Who are SBA loans built for?They're built for small business owners and in the business acquisition world, they're built for buyers of businesses;Loans up to $5 million pretty much cover any need for any small business owner –for example, real estate loans, business acquisition loans, equipment loans, etc.[06:22] What sets eCommerce Lending apart from other sources?They're not a bank, meaning they're not lending their own money;They are facilitating transactions with their lending partners;They put together the structure of the deal and work from start to finish with their buyers;Their value is their expertise and the fact that they are very flexible. For example, if a lending partner doesn't like a deal, they're able to switch gears without restarting the process, and offer it to another one of their lending partners very quickly;They collect every bit of documentation required and ask as many questions as possible before the loan goes into underwriting;If there are weaknesses in the deal, they address them up front, because the underwriter is going to ask the same questions.[09:25] A piece of advice from Stephen to anyone interested in buying a business with an SBA loan:It's imperative for any buyer out there, to get pre-qualified before beginning their search. At eCommerce Lending, they offer their time, free of charge, to speak with buyers.Resources:websiteclosers.comeCommerce Lending Inc. Hosted on Acast. See acast.com/privacy for more information.
The purchase process for first-time e-commerce buyers is rarely stress-free. Today's guest is here to take us through his acquisition from inception to completion. He openly talks about the vetting, the financing, the due diligence process, and the seller/buyer relationship. We also discuss the wins and losses, and how they played off on each other in the six to eight months after the purchase. Finding himself near the end of his career, Rocky Cleborne was looking for something else. As an almost-retiree from the automobile industry, he decided to purchase his first business. Rocky reviewed numerous businesses and performed extensive vettings of fourteen of them before finally deciding on an e-commerce jewelry business. As we've mentioned before, surrounding yourself with smart, experienced people and being the right type of person yourself are often the keys to successful acquisitions. The highest offer is not always necessarily the one that wins the bid for the business. Episode Highlights: The vetting process Rocky went through before deciding on Novadab. How many offers he made out of the 14 businesses he considered buying. How using Centurica services helped Rocky through the process. The SBA lending process and how much Rocky had to come up with in his deal. Rocky's business model and where his e-commerce products are being sold (hint, it's not all Amazon). Mistakes he made in the early days of the transition to e-commerce and sourcing. The customer experience Novadab provides for their 12,000 orders each month. Rocky's email marketing strategy. The business's growth percentage since the purchase. How he's formed a partnership with a surprising partner and how that partnership is fueling growth both in Novadab and beyond. The losses and wins Rocky experienced during the transition process. Transcription: Mark: Joe over the past several years I have sat down and had coffee with people who are looking to buy their 1st online business and we talk a lot about what does that process like. How do you go about finding that right opportunity? How do you vet that opportunity? And then even afterwards what does it look like after you do the acquisition and are spending the 1st several months in there what you would be expecting as far as wins and losses. I love it when we have the opportunity to bring somebody on who has gone through this process and they're totally an open book willing to share what they did. You had Rocky on who you sold a business to to talk just about that. Joe: Yeah and actually I wasn't the broker. I had Rocky make offers on several of my listings and he wasn't the winning bid or the chosen one and eventually he bought one from Amanda and he openly talks about that process of buying the business, the successes that he's had, the financing that he did, some of his big wins and some of his big losses, and how they sort of played off on each other in the six to eight months after he bought the business. Mark: Well, it's great. Now we also have a really exciting announcement here. We had somebody guess one of the movie quotes from the intro Mike K. right? It was Mike K. Joe: Come on now. Mark: I can't pronounce his last name. I'm sorry Mike. Chris, our producer is in here with me; what's his name, Chris? Chris: Koregnept. Mark: Koregnept. Alright, so Mike Koregnept Big Short from the very first intro that we ran. Thank you, Mike, for doing that and hey guys if you're listening and you know the quote send us an e-mail. C'mon send it over. Let us know where it's from and if you use Google tell us; be honest because that's the only way I can ever guess any of these movie intros. I'm not going to at game at all. Joe: Let's do one more thing though Mike I want you to call me, leave me a voicemail message with the proper pronunciation of your last name and we'll air in on one of the upcoming episodes. Mark: That's a really good idea. So let's get back over to the actual topic let's talk about Rocky and the process that he used to acquire his business. Joe: I'm recording; you can see that in the corner. Hey folks, it's Joe from Quiet Light Brokerage and this is another episode of the Quiet Light Podcast and yes you heard me say I'm recording right at the beginning because I have Rocky on the line with me. Rocky pronounce your last name for me; go ahead. Rocky: It's Cleborne. Joe: Cleborne; so easy, spelled funny but so easy. Rocky and I have talked twice in the last week because yes I recorded the best podcast ever last Tuesday with Rocky but I didn't actually do what Rocky? Rocky: Hit the record button. Joe: Exactly! So we're back at it. In the podcast world, everybody has a story of at least one time forgetting to hit record and it happened to us last week. So I'm glad you're back; glad you had time but I think it's appropriate that we didn't do it two minutes after I realized when we were wrapping up that I forgot to hit record. Okay, enough babbling. Rocky Cleborne tell us about yourself; who are you what's your background? Rocky: Well, my name is Rocky Cleborne and after I graduated from college I ended up starting some businesses that I turned around and then sold. I got into the automobile business in the late '90s and became a general manager of a number of large automobile dealerships; some of which were selling over 600 cars a month. I've been doing that for over 20 years and then decided that I wanted to retire but knew that I didn't want to just sit around and do nothing because that's not who I am and so I decided that I would buy a business. At first, I looked at brick and mortar businesses and then I said I wanted to be more cutting edge than that and decided that I would look at e-commerce businesses. I did some vetting and some research. I came across Quiet Light Brokerage and the rest is history as they say. Joe: So you are an almost retiree that is in the automobile industry which is about as old school as it gets and you do what? You buy an e-commerce business and it's not only that but it's a jewelry e-commerce business. Rocky: Yes indeed and the company is called Novadab and I wanted to end up getting a business that had higher margins and that the jewelry business definitely has and I wanted to be able to end up operating the business with my daughter and so she has joined me in this venture and we really, really enjoy it very, very much. Joe: Well, good. So I want to take your life experience in terms of being in business and talk a little bit about the search process that you went through, the vetting process because I know you looked at a lot of deals; we looked at a few together, and then your financing; how you decided to pay for this business and talk a little bit about some of the wins and losses you've had along the way. But before I do that folks I want to say that you've heard me say it, you've heard Mark say it in the past that who you are as a buyer and how you behave as a buyer makes a huge difference in terms of getting the deal done not just with the broker. Well we're here to help both sides of the transaction no matter what and sometimes it does matter in terms of the likability of you the buyer because if we're in a multiple offer situation our client; the seller is going to say who do you like, what do you think, who are we going to get through due diligence with and all the way to closing, and they're going to say who do you think would be better to work with after closing in transition and training? And Rocky is that type of guy. You struck me … well, what you bought this last fall, in fall of 2018 and we've talked a few times before that and then lo and behold I hear you're under LOI and under contract with a deal that Amanda had and excited about it. I even got an e-mail from her and from the lender Stephen Speer about what a great guy you were; so good for you and folks this is what it takes some time. So again, alright Rocky tell us about your vetting process. How long did it take you to find Novadab and how many deals did you look at, and how many deals did you make an offer on? And I know you're going to come up with ballpark numbers because you probably looked at more than you can remember. Rocky: Well, that's true I did look at quite a number of them actually. I started the process February of last year and I looked at quite a few businesses. As a matter of fact, I did do some research and found out that I had actually in-depth researched over 14 businesses that I was trying to end up purchasing. I utilized a company called Centurica with Chris Yates. I actually did quite a bit of study for me because I learned early in life that you want to surround yourself with people that are knowledgeable of the businesses that you're looking to try to purchase and also know what you don't know and I certainly … and I was very, very glad to end up having Chris being part of this search process as well as helping me do the analysis because two heads are better than one and he provided me some great insight and as a matter of fact prevented me from … or didn't prevent me but certainly lend some insight as to why I wouldn't want to purchase certain businesses out there. So we did some due diligence together. I ultimately landed on Novadab and then through that same process and through a podcast I was introduced to Stephen Speer and Stephen really again if you want to surround yourself with really, really smart people that are hardworking and I give it back to you all at Quiet Light and also Stephen Speer and Chris Yates in guiding me to a purchase that ultimately I've been very, very happy with and have enjoyed as I say operating with my daughter. Joe: So you started in February 2018, when did you close on Novadab? Rocky: August 23rd. Joe: August 23rd, so just about eight months … no six months. Rocky: Six months. Joe: I always … I actually did this today, I talked to a buyer today and I said look man trying to find that perfect business is like looking for a needle in a haystack inside of a giant big ass haystack and he said absolutely. He's looked over 53 cases; he looked at 53 of our listings in the last I think probably 12 months, so a lot more than you've probably looked at. How many of the businesses that you looked at did you … you said you looked at 14 in depth; how many of those did you make offers on? Rocky: I actually only made offers on five of them and one of them actually was one of your offers where I was reaching for that brass rain if you will but because I hadn't been in the e-commerce business previously we felt that it wasn't something that we could end up doing and securing the financing ultimately with Stephen. So while I reached for it and wanted to try to do it I'm certainly glad that we ended up where we did in purchasing Novadab. Joe: Good. Alright so quickly and I don't mean to plug Centurica, we don't get any referral fees. They're not an advertiser but what I've talked about historically with Centurica is that once you're under a Letter Of Intent they will help you with due diligence. We give a great deal of information on our listings but no matter what you're going to want to dig deep. You're going to want to look at bank statements, vendor invoices, Amazon statements, credit card statements, all of that in due diligence and when you do an SBA deal like you did Rocky with Stephen at First Home Bank and they've got a 3rd party valuation team, they've got an underwriting team, and they're going to dig in and vet the business as well. So you've got lots of people that are helping but one of the things that Centurica did for you just to make sure if I understand it is that they didn't just help you with due diligence once under LOI, they helped you with the search process as well and it made sense in advance of making the offer and going under a Letter Of Intent; correct? Rocky: Yes, indeed they did. In fact, Chris and I took a look at a number of different businesses together and looked at the attributes, the positive things about the different businesses and how they might indeed tie into my skill set or not necessarily tie into my skill set. And by doing that he really helped guide me to purchasing a business that fit my skill set that I could then expand upon and ultimately grow the way that we actually have grown the business over the last six months. So he was involved from day one with the search for a business and really provided me that hand holding that when you're investing the kind of money that you invest in these businesses really gives you somebody to lean on and obtain incurred information. Joe: Cool. I want to get into the growth but let's hold off on that just for a moment because I do want to learn there. Stephen Speer of Bank United another great one that they're working with is Bruce Marks at Radius Bank for those listening. And if anyone listening has an amazing SBA lender please shoot me an e-mail at Joe@QuietLightBrokerage and make an introduction; the more the merrier. Bruce and Stephen though are top notch. I don't think you'd go wrong with them at all. Okay in regards to the SBA lending process we're not going to talk about the purchase price of the business here but generally, depending on the deal size the lenders are looking for something from 10 to 25% equity infusion and that can come from the buyer and the seller or from just the buyer. Rocky in purchasing this business how much percentage of the overall deal did you have to come up with? Rocky: I ended up coming out with approximately 20% of the overall deal including the inventory and there were some reasons behind that that I did not want to end up pledging my home is a security with the SBA which they looked to try to do and so in exchange for that I put up some additional equity in order to not have my home secure. And it was really quite interesting, the sellers also took back a note for 15% of the total deal and it was interesting in that when we did the interview as you mentioned previously on this podcast how important it really is to end up building a relationship with the seller. Everybody thinks that when they're a buyer that they're in the driver's seat and when you have as much demand for e-commerce businesses particularly the good e-commerce businesses that you really want to buy; you're the one that's being interviewed as a buyer to end up buying that business and you really should treat it as an interview because you are being interviewed by the seller. They've taken a lot of their hard work and really it's their baby if you will and they've owned it and brought it to where it is and now they're turning around and trusting you with it so you want to end up making a good impression and certainly during that interview process you want to make sure that you put your best foot forward. What ultimately happened for me is that I … like many others faced a situation where there were multiple offers on the business; mine was not the highest of offers, in fact, mine was about $50,000 less than the next offer. Joe: Wow. Rocky: He took my offer and it's great because the two of us are still talking with each other on a regular basis and in fact, we've formed another business that we could talk about later. Joe: Good for you, you found another business together in your retirement years. Rocky: Yes indeed. Joe: Crazy Rocky that's what I'm going to call you from now on. It's interesting being likable on those calls gets you … obviously, you got the deal $50,000 less than the highest bidder but also a 15% seller note. That's not standard. I think the highest I've seen and I've done a fair amount of SBA deals is 10% so good for you. This total 35% equity infusion is interesting; 20% from you, 15% seller note for the seller and it's news to me that the equity infusion that you brought to the table scratched the requirement by the lender to have your house as collateral on the business so that's fantastic, good news there. Let's talk about— Rocky: That was thanks to Stephen as well. He did the negotiation for me with that as well. Joe: That's terrific. Let's talk about the transition and training period here. You've got a physical product business, the business model itself is not your standard typical e-commerce business where you're selling on let's say a Shopify store and Amazon you're also selling on I don't want to call them daily deal sites, how would you classify Zoot Wulily; hold on let's just talk about my mispronunciation. I said Zoot and Wulily, I meant Woot and Zulily and Groupon, things of that nature. Okay enough, we can make fun of me all day long; it'll be a long podcast. Tell us about the model where your products are being sold so that everybody understands the business model itself. Rocky: Sure our biggest partner happens to be Groupon, and Zulily is our 2nd biggest partner. We only do at this point about 10% of our business on Amazon, the rest are on deal sites as you mentioned. We have a company called MobStub that we do business with, OpenSky and some of Walmart of course and some of the other platforms that really are great opportunities for growth for us but our … what's called a preferred vendor on both Zulily and on Groupon and it works out very, very well for all of us. Joe: We don't have enough conversation about deal sites like Groupon, Zulily, Woot; all of them and I think the key … tell me if I'm wrong and expand on if I'm right but the key to success on deal sites like that is SKU counts and new SKUs and being able to present new products on a regular basis. Is that right; is that what sets you apart and allows you to do business with them on a regular basis? Rocky: Very much so; they are looking for new products to list on their sites and what we do is we try to do three new products a week on each on the Groupon site as an example. And by doing that we can end up growing along with them and they can present fresh products to their customers on a regular basis. So we vet the products out, we put them on their site, and ultimately we get orders from their customers of course and it helps us grow our business on our home site because they'll order their initial product from say Groupon or Zulily but because we send our product out branded with branded boxes or bags they then could come to our website and we really have done quite a bit of growth through our website and our e-mails because of those different vending platforms. Joe: That's fantastic. So in this situation are you using a 3PL or are you fulfilling orders yourself? Rocky: We fulfill our orders ourselves. I've got a wonderful team of people here in New Hampshire. In fact, we moved the business from Texas to New Hampshire over the Labor Day weekend and did not miss any orders that were placed with those portals that were wired to ship within a certain period of time. And the women that fulfill our orders here do an awesome, awesome job and we're very, very glad to end up being able to provide not only jobs for them but also we take real care in presenting our product to our customers. And because we have control of it we really feel as though it gets into the hands of our customers in a timely fashion and also with it having looking its best. Joe: Did the company come with any outsourced VA's that transferred with the business or did you take it over with your daughter? Rocky: Well, my daughter and I took it over and she does the day to day operations but we ended up having a wonderful team in India. As a matter of fact, we're going through some of the mistakes that I made in why that team ended up being so very important to our ultimate success. When I bought the business we had just about 510 SKUs, during the last quarter of the year I increased those number of SKUs from 510 to over 800. Joe: Wow. Rocky: And it was … I thought pretty easy; you just go out, you source the product, you bring it in, you just get some pictures, put it online, put some marketing behind it and you're all good to go. Joe: Simple; I mean its e-commerce, that's all it takes right? Rocky: That's all it takes. Joe: So I'm sensing we're going to have a valuable lesson come out of this. Rocky: Yes very much a valuable lesson but out of a few mistakes comes your biggest opportunities as well and what happened was I would go out and I would source all of this product and be bringing it in and bringing in and it was a little bit overwhelming to our people at the warehouse as far as stocking it in; having the SKUs. You have to create those SKUs, you have to end up picturing them, get them on the website, and so our team in India provided us with all of that necessary grunt work I'll call it to be able to assign SKUs, to be able to get our pictures taken, to be able to help us with the marketing of the product, and ultimately our customer satisfaction as well because with this size of business that we have we ship about 12,000 orders on average a month. Joe: 12,000 orders a month; that's amazing. Rocky: Yeah and in doing that we certainly have customers that we want to make sure that are taken care of and so we have four customer service people in India, we have a graphics designer, we have a website developer, and a number of other people that help us really execute the plan. We couldn't be where we are today and have experienced the growth we've experienced without their help. Joe: Rocky, you're in 12,000 I mean that's 400 orders a day are you capturing e-mail addresses for every single one of those customers? Rocky: Almost all of them. Joe: Are you're doing any e-mail marketing? Rocky: Absolutely we have about 125,000 e-mail addresses at this time and we e-mail market every single day; Monday thru Sunday. Joe: What software are you using? Rocky: We're using Mailchimp. Joe: Mailchimp; you need to go to EcomCrew.com and listen to Mike Jackness talk about his e-mail campaigns that he does on one of his businesses. I actually just sold up listings of business of Mike's and it's that business that he talks about. He goes all around the world speaking about it. He doesn't use Mailchimp, he uses Klaviyo and the getting 400 new email addresses a day 12,000 a month is gold to somebody with the skill set to be able to send additional e-mails. And with the volume of SKUs you have I would think that that's a growth opportunity; a huge one for you. Not that I know anything about it, Mike knows everything about it. So EcomCrew.com for anybody listening that wants to do e-mail marketing and Klaviyo as well I think you should check it out. So I know you love listening to the Quiet Light Podcast but I'm going to point you over to EcomCrew too. Let's talk briefly about your growth, I mean 12,000 orders a month is great; how many orders a month was it doing when you bought the business eight months ago? Rocky: We've actually experienced about 60% growth overall. Joe: 60% growth and you used to run automobile dealerships; you had no … other than e-commerce websites for the auto dealerships, did you have any e-commerce business experience? Rocky: No, actually I do not. Joe: What is fueling that growth other than your wisdom and your brilliance Rocky? What is happening here; how are you doing this? Let's just say it's your daughter man because she's going to listen to this. Rocky: Yes; absolutely. It goes back to realistically I was able to purchase a business where the gentleman who sold me the business is still actively helping me run the business. And so that really helps quite a bit. It goes back to the relationship that he and I built when he was selling the business to me. Joe: Is he being paid for that beyond the sale of the business and the transition and training period? Is it a consulting deal or he's just a really nice guy? Rocky: No, he is a nice guy; I will say that he's not being paid to end up doing the consulting work. What happened was we ended up forming because of my mistakes of adding these 300 SKUs at the end of the year we formed some businesses; two businesses together and so he wants to end up helping me continue to run Novadab and the growth of Novadab and in turn the two of us are helping each other grow these two new businesses. Joe: I think this is a 1st where we sold a business and then the buyer of the business starts another business with the guy who sold it. I think that's fantastic. And it goes to the relationships and being likable and connecting. I guess it's not always going to happen for sure and sometimes people just want an exit. They want an exit; they want to be done. They go through that initial transition and training period which the standard folks is up to 40 hours over the 1st 90 days. And if you don't have a seller note like Rocky did there's something called a hold back; a certain percentage of the funds just reside in Escrow and then are released in 90 days after that transition and training period is over. Alright well, let's … you've grown it 60% is that what you said? Rocky: In the last quarter of the year, we grew at 60%; the 1st quarter of this year, year over year growth was 40%. Joe: Wow, unbelievable. Alright so … but those 300 and something SKUs that you added; the big win big loss, what was the loss and what was the win? Rocky: The loss was definitely that I overwhelmed the team. Again it's just to add that many SKUs in such a short period of time during the peak quarter if you will; a mistake on my part and it definitely was too much too fast. And while they were very, very helpful in trying to get them launched we actually didn't get them up quickly as what we would want to. At the same time three of the SKUs that we didn't end up launching I know it's not a great percentage but three of the SKUs ended up selling over 20,000 pieces during the month of December. So it really provided some real good growth to us and the other SKUs some of them are working some of them are not but you have to try. And ultimately we're going to end up having most of those SKUs work and retire some of the older SKUs. You have to refresh your product up on a regular basis. I just try to do it all too quickly that's all. Joe: Oh that's alright, that's just part of the learning process at least you know it's a product line that doesn't go bad and you can sell through them, discount them, and maybe retire a few but that's pretty awesome. The big win; let's talk about what you're doing with the guy who sold you the business. You have started two new businesses together, what are they? Rocky: We started two new businesses; the 1st one is called Profinac and it stands for Professional Financial Accountants. Joe: Okay, I just have to say that sounds like prophylactic; how did you pick that name? Rocky: You and my wife said the same thing actually. Joe: She's a brilliant woman let me tell you that right now. Rocky: I will have to say that's part of why we're partners. I did not pick that name, Ashish picked that name for me or for us but the reason it stands for as I say Professional Financial Accountants and so we ran with that and see we're having an impression on everybody just as this [inaudible 00:30:44.2]. Joe: It's now unforgettable to the thousands that are listening. So Professional Financial Accountants, you are doing online bookkeeping for e-commerce businesses? Rocky: Yes, we do online bookkeeping for e-commerce businesses. We also do sales tax management. We end up doing payroll services for people as well, income statements. We'll do anything that they need to in order to offload what I feel that many e-commerce and really small businesses don't want to end up doing. They get so bogged down in being a business operator they don't end up being a business owner and so by taking off the real necessary, you have to keep score somehow and if this way somebody else can do it it ends up being or allowing you to end up focusing on the growth of the business. Joe: And there's … in my experience I mean growth is important if and when … you know what it's really when; when you decide to sell the business and it may be 15 years from now, it may be passing it on to a family member but they're still going to want financials when you decide the business you've got to have good clean financials. You can't co-mingle it with other brands and things that you want to keep. You're just going to get less value for the business and the time to start planning that exit even if it's in 10 years is now by getting good clean financials. So I think the prophylactic company, the Profinac is a great business. I'm sorry I won't do that again. What's the other … is it Profinac.com I assume? Rocky: Yes, it is. Joe: Alright. We'll put that in the show notes. Rocky: Okay. I appreciate that. The other thing is that's what you and Stephen taught me as far as the businesses were concerned in the sense of being able to provide a clean settled financial so that when you end up wanting to sell your business you have those financials that can end up getting that SBA approval ultimately. Joe: Let me ask the question because I think it's probably on some folks mind in the event they need these types of services and are doing it a little bit themselves right now are you using Xero or QuickBooks? Rocky: We will use both. Joe: Really? Rocky: Yes. We'll do either one for them. The team is well versed in both. We feel though that Xero will end up providing them with much more in depth information. Joe: I agree; I hear that a lot. The one thing that I wish the developers of Xero would do is allow a Profit & Loss statement to be run with a longer date range than just 12 months. When someone sends us the Xero reports we have to merge all of the years together in order to get to a running P&L which we always want to present with Quick Books; it's easy. And also the Xero folks they're not US based, I don't think because all of the dates are reversed of what we do here in the States which is the reverse of everybody else in the world I'm sure. Rocky: Yeah very, very true. They're an e-commerce based platform and they were founded on the e-commerce platform or in the cloud if you will, that's one reason why we feel that it provides us with a lot of [inaudible 00:34:10.3] that way. Joe: Good, what's the 2nd business that you're starting with your new business partner? Rocky: It's called Supportab and that is S-U-P-P-O-R-T-A-B.com. Joe: Only one T? Rocky: Only one T. We don't know how to spell either. Joe: It's giving you support to your abs; that's what this one does. Okay, what does Supportab do? Rocky: Supportab basically provides again a lot of the necessary support that an e-commerce business needs. This is going back to my big mistake of introducing those 300 SKUs. I needed to end up having a team; a website developer, for example, customer satisfaction people, graphics designer, marketing person. That's what we provide to people that are in the e-commerce world. And what we do that's a little bit different than some of the other businesses out there is that we have it all and we call it omni channel instead of multichannel. And omni channel basically is the integration of all of those different facets under one roof where your customer satisfaction team or your customer service team, your website developing team, your graphics team are all working together and that way they communicate with each other and interact with each other as far as what the overall goal of the company is. Whereas if you do it multi-channel you might go out and hire a bookkeeper, you might go out and hire customer service people but they never talk to each other so they don't get that common feel of the business going forward. We have it all under one roof and we also provide the supervision and management of that team. So we interview the companies and we ask them what their goals are and then we then convey that and manage the team towards those goals, talk with the owner of the company on a regular basis, and then we make sure that we're doing what it is they want to end up doing and more to achieve their goals. Joe: Based upon my experience in doing thousands of valuations I would say it's a very needed service because a lot of people that sell their business sell because they're just pulled in too many different directions, feel like they're going nowhere, and just need to cash out and get some emotional satisfaction because they're not getting any. Because they're working in the business instead of on the business, so Supportab; support one T ab.com sounds great. But Rocky you don't have any e-commerce experience, you're an experienced business person who's been managing a very difficult niche in the automotive world for 20 plus years now you've got Novadab so I guess that brings that life experience to starting these two new companies which are essentially service agencies which are definitely needed. What about your business partner before Novadab, what kind of e-commerce world experience does he have? Rocky: Well, he founded Novadab and certainly brought it to fruition and then before that he works for AT&T for a period of time in website development and was doing a lot of computer work himself. So that's one of my partner's— Joe: So he's mature, he's not in his early 20's that started his 1st business sold and is doing more business with you? He's got some real world experience behind him as well. Rocky: Very much so and the other partner that we have is actually his brother who is located in India and is heads of the operation over in India for us so that we have someone who has experienced … he worked for Pfizer for a period of time and did marketing for them and spends the time building our team in India and sourcing all of our employees that we end up hiring in that area. Joe: Wow. Is he and his brother originally from the States or born in India and relocated to the States? Rocky: They were born in India and Ashish came over here. He came over here to go to college, graduated from college and wanted to stay for a period of time and has now located in Austin is where he is. Joe: Oh, that's great. That's great to have a direct contact there that is an owner of the business, a relative of one of the owners of the business as well so it's fantastic. Well, Rocky, this is a great story; we're running out of time here. I appreciate you coming back on and actually allowing the team to record this one. Thank you very much for your humor in that regard and your time. I'm very impressed that you've taken this and grown it to the level you have in such a short period of time just for your daughter's sake. He's given you all of the credit in case you're listening; Rocky is just showing up every day. I'm kidding of course. The next time we have you on I want another update maybe in another 12 months we can get you back on, maybe have a daughter on as well what do you think? Rocky: That would be awesome. I couldn't do it without her that's for sure. She takes care of the day to day operations and allows me to end up working these other businesses and really without the team that I have I wouldn't be where I am so I really appreciate all of their hard work without a doubt. Joe: And we appreciate the type of person you are, the type of buyer you are, and the fact that everything has gone so smoothly. I'm so glad to hear for your success. Thank you for coming on the podcast and I look forward to doing an update with you sometime in the future. Rocky: Thanks very much for having me, Joe. It's been a real, real lot of fun. Joe: Take care, you too. Links and Resources: Novadab Profinac SupporTab Centurica StephenSpears BruceMarks Austin Meetup
For our first entrepreneur acquisition update episode, we are speaking to Nathan Singh, a buyer who made a purchase through Quiet Light eighteen months back. Nathan is a great example of how a buyer can get a good deal and beat out other buyers just by being personable and investing in the seller. It turns out that it's not always the person who has an all-cash offer on the table that wins the deal. Having a Nathan was more appealing and likable to the seller, won out on a deal, and today we are hearing all about how the acquisition transition has gone for him. Episode Highlights: Nathan tells us all about the two WordPress plugins he bought and what each does. Any regrets regarding the multiple and the use of an SBA loan for the transaction. The company growth rate and any challenges Nathan's faced. Where the growth has come in and what he attributes that growth to. Staff retention and how the transition is going within the staff since the original transition period. Nathan's tips for an easier transition. The importance of involving the customer in order to create a relevant product road map. The biggest challenges and successes of the businesses. Things Nathan has implemented to ignite that growth. Way's Nathan keeps his relaxed disposition. Growth Goals for the next 12-24 months. Nathan's 3P's advice to entrepreneurs looking to strike out and acquire a business. Transcription: Mark: Joe, about a year ago you had Nathan Singh on the podcast. Nathan was a really good example of how a buyer can get a good deal, beat out buyers that maybe have a little bit of a stronger position with their offer or if they're a cash buyer just by being kind and generous and investing more importantly in the person that's selling the business. And I guess it's time for an update from him. Joe: Yeah, Nathan did a great job. His seller was Syed Balkhi. He owns Opt-In Monster. That's not the one we sold but we sold two of his WordPress plugin sites which are essentially SaaS businesses and Nathan beat out a full priced all cash buyer with a full price SBA deal where Syed agreed to carry a 10% seller note which was pretty substantial based upon the size of the business. And it's a story I've told often in the different events that we go to and here on the podcast so sorry for folks hearing it. I'm repeating it but yeah the first podcast we did with Nathan was all about that and the transition and training and things of that nature and we're doing an update. I think this is probably our first entrepreneur acquisition update. And he talks about what it's been like for the last 12 months; some of the wins, some of the losses, some of the challenges, the team and things of that nature. It's a great episode to see what people have done. I think really probably more like 18 months later. I think we sold it to Nathan in the fall of '17. Mark: Yeah, I get asked all the time like do you guys follow up with people that have bought these sites and what does it look like a little bit after. And frankly, we don't do enough update follow up with people who have bought so this is good. I'm glad that we are doing this with somebody we're doing on the podcast live so that people can actually hear how the acquisition has gone a year and a half later. Let's get right into it I want to hear from Nathan. Joe: One more thing I want to just shout out a reminder this new intro that we have, we've got some movie quotes in there. If you can figure out what the movie quote is for the intro go back and rewind, listen to it, put it down in the show notes and we'll give a call out to you in the next episode. Joe: Hey, folks Joe Valley here from Quiet Light Brokerage and today we have our first ever Quiet Light update or acquisition update. We've got Nathan Singh on the podcast; Nathan, welcome. Nathan: Hey Joe. Joe: Good to be back, good to have you back man. I tell your story often. I share the story that it's not always the person who has an all cash full price offer that wins the deal and that being likable is one of those intangible very, very important factors. And for those that didn't listen to the podcast that we did with Nathan, he … I want to say won a deal where someone was bringing all cash to the table at a full price deal and Nathan came to the table just being more likable. He happened to go to the same school as the seller Syed Balkhi. I know it's the Gators, is that … wait a second, hold on, I'm going to put on the hat because I have it. I have it. There it is. Nathan: There you go. That's the right one. Joe: And I didn't plan this I just happened to have the hat up in the cabin. It's been there since fall of 2017. So it's … I'm going to get it wrong and Syed he should … he sighed so loudly when I got it wrong. Is it Florida State? Nathan: No, I would have sighed again, real loudly. Yes, University of Florida. Joe: I'm sorry. Nathan: [inaudible 00:04:41.8] Joe: There it is. There was obviously a quick connection between you and Syed on the conference calls because you both went to Florida State. Nathan: University of Florida, not Florida State. Joe: Okay. Folks, obviously I don't pay attention to schools in Florida. I'm from the Northeast originally and we don't follow our college teams at all. Now for those watching the video, my hair looks great. Okay, I just took the hat off. You connected with him on the school but you also connected with him in terms of the way that you wanted to keep the staff in place and take care of them and that it becomes a family or an extended family. And that just really resonated with him and he didn't want to call the end with you whereas the all cash buyer it was all about the fact that he was all cash he could do a quick close and these types of things but it was a little rough around the edges. Syed believed in you, trusted in you, and actually took an SBA deal where he had to not be all cash, he got 90% and so he carried a pretty substantial seller note that won't be paid in full for … I don't remember the exact terms of the deal but probably a balloon payment in year five along those lines. Does that sound about right? Nathan: Yeah. Joe: Alright. So you bought Soliloquy and Envira Gallery. Can you tell the audience a little bit about both of those businesses and what they're all about and what they do? Nathan: Yeah sure. So both of those businesses are pretty similar in the sense that they are WordPress plugins. Envira Gallery is basically a gallery plugin. That's a really simplified way to put it but it's really a photo management system. And if you Google best WordPress gallery plugins you're probably going to see that in just about every result you see. Soliloquy same deal. It's a slider plugin. Essentially if you've ever seen sliding pictures and things like that in PDFs and videos that's what Soliloquy does. But essentially it just makes developers and designers lives a lot easier when they're developing this sort of thing. That's not something they really want to get into so it just streamlines the whole process. The whole gallery management system is there. And it can display multiple galleries in pictures and sliders in a very professional way. And especially for photographers, that's a big deal. And that's what Envira Gallery does. Joe: Did you have a lot of experience, direct experience in WordPress and plugins and things of that nature before buying the business? Nathan: Not at all. At least some people actually have worked in WordPress to some extent whether they've blogged or … I've had very minimal. I've looked at the backend years ago at one point I'm like no way. So WordPress has come a long way since then. A lot of people who have … who used WordPress and have been keeping abreast of that news, Gutenberg came out, what it did is essentially went straight for the head of Wix and Shopify and some of the really easy to use platforms for building websites. So Gutenberg is that which is a WordPress site builder. It's built in. It's made by WordPress. So that's the main thing for all users, now you can get in the backend. It makes it a lot easier. But no previous to that I was pretty new to it. I didn't really understand the dynamics and the market but the only thing that I had that was slightly close to that is I developed an app before in iOS. And so it was again it was being a part of this community and having some community standards when you have plugins that are uploaded to the depository. Joe: Okay. So you were an entrepreneur. You did sell a business. I sold it for you prior to buying this one but no WordPress experience. You bought it … this business with an SBA loan and it paid a what I would say is a fair multiple. A lot of folks might say I think it's strong. I won't say it. You're welcome to say if you want to. But do you have any regrets in terms of the multiple and the use of an SBA loan in the purchase of this business? Nathan: No I don't think so. Regarding the multiple, we did pay a strong multiple. I knew that going in but I also knew going in … I've gone through hundreds of business over the past few years, I talked to owner things like that. In order to get those businesses kind of like with Envira Gallery and Soliloquy where the churn was pretty good … it's essentially a SaaS business. It's been well maintained. It comes from a good pedigree by way of Syed Balkhi. So all those things played a huge part in me wanting to go ahead and stretch what I was looking to do in that multiple. But on the same end when you're doing an SBA it made that decision a whole lot easier as well. So given the SBA process, I mean I've talked about that in the last podcast that we did as well it was … it's come a long way. And so for me having gone through the trenches and years and years of trying to get SBA loans for businesses with no assets and getting to that point and seeing it streamlined with a guy like Stephen Speer and kind of what Bank United did, it's just … I mean it was like a dream to go through that really quickly. But yeah I mean we're here year later and I don't regret it. The only thing I will say that I kind of … was a thing I didn't sort of anticipate is how quickly the interest rate did change. And it does change year after year but it wasn't so drastic that it affected the business in any way. But it did increase just a bit there so. Joe: Your loan had a variable interest rate. Nathan: I think it was more as a result to the Fed increasing. Joe: Okay. Nathan: It was something that I was aware of but it was just political things happened and it increased a little bit there. Joe: Okay. Alright so why don't you tell us how things are going? Are you seeing the business … what, we closed in the fall of 2017 so it's been a little over 18 months, have you seen the business grow? Are you challenged by anything or is it growing year over year at this point? Nathan: Yes, so it is growing. It's a pretty healthy double digit growth. Joe: Double digit growth, okay. Nathan: So no complaints there. Challenges are really again coming and yeah I've been pretty much like industry agnostic every business I got into. Like I usually know nothing about it and I prefer it that way in some cases. And so coming in and learning it I've been attending the Word Camp. I went to Word Camp in US. I went to Word Camp Miami and really connecting with the people that are shaping where WordPress is going. And just some quick stats for people that like numbers, WordPress was around like 25% or so in all the websites in the world pretty much and now they're around 33 or 35% and that's continuing to grow. And just about every major web site that you probably visit is on WordPress. So the fact that that market share is growing there's … that's helped a lot with the organic growth as well. Joe: Is that US growth or a combination of US and international? Nathan: I think it's a combination of both it's like it's used in the world but definitely United States I think that WordPress has a pretty solid share there. Joe: You know it's interesting that's not something that we zeroed in on in the client interview with Syed in terms of WordPress growth. Is it something you thought about prior to and during due diligence prior to the LOI and due diligence or is it just worked out that way that you bought essentially a SaaS business on a platform that is growing? Nathan: Yeah, I think it was a little bit of both. So I understood that WordPress was … at that time the numbers haven't been released. The numbers are officially sold on Word Camp US or just before. So the actual numbers I didn't really know at what rate it was growing but I did know that just the nature of the open source WordPress community, the fact that they're building a bond and we talked about … a little about Gutenberg during the acquisition as well but just having seeing the route that they were going in relation to all these other paid sites, and what the paid platforms did to me it made sense that WordPress is going to continue to grow. It's got a foundation to expand on and so it did play a little … not a significant amount in terms of the actual business acquisition. Joe: Excellent. One of the big reasons why you and Syed are working together now was that you were going to bring the staff over, keep everybody involved and you worked remotely from a home office whereas everybody else I think does as well. How has that transition worked out in terms of the staff and you and are you still working together? Nathan: Yeah, great. Yeah, it's been great so we talked a little bit about this again in that previous interview but there was kind of a bumpy ride with the staff. Again full time they've been with the previous company for several years and they were part of a larger outfit. So there were some worry there that it's just going to be us, essentially four folks transferring over to a completely new owner; my smaller company, how is that all going to work out? I think that just … it was a trust thing and I think after a couple of weeks that they saw that I was in the trenches with them and I was really working to make their lives easier, making sure they're taken care of. You know we went on a retreat, we stayed in Austin, we stayed in a big house; an Airbnb together, really got a chance to bond and we're doing it again this year as well. I think those things all sort of helped build that trust. I mean from where we were to point one just like in any transition when you're taking people's livelihoods and basically giving it to this owner that's completely new and they've never met there's always that kind of anxiety and stuff. But we've come a long way in that time and I'm happy to say that pretty much the entire team is still in place. One person did move on to another opportunity but outside of that, the core folks are still there. Joe: Oh, that's great to hear. Syed is probably happy with that as well. As far as the training and transition goes I know that normally it's up to 40 hours over the first 90 days after closing is the standard in the asset purchase agreement, have you needed to reach out to Syed and other folks that are in the upper level management side or were of this business beyond that transition and training period so that you just reached out if you had a quick question that didn't come up in the first 90 days? Nathan: Yeah, I think it was that. It was the first maybe really the first month or two is the bulk of the questions and stuff. Syed was really good about it. We went through training together. Thomas the co-founder was there as well or actually the founder. And so we recorded those conversations, went through each one of the processes and so I had all that. That helped tremendously so if you are selling try doing that. Go through recorded conversations and go through the process of what you do day to day and that really helps for them to not have to ask any questions. They can just look at the video again. Joe: Oh, it's a great idea and we use a Chrome extension called Loom, L-O-O-M on a daily basis when a broker has a question for me or I have a question for someone else they often just record their screen and send that. What software do you use? Nathan: We use Zoom. Joe: Better. Okay. We're on Zoom now and we're recording. Fortunately, as you all will hear in an episode or two I just did a podcast this week. I jokingly said it's the best one I've ever done but I forgot to hit record. So we'll be doing it again next week but I'm sure the guest will bring that up in the podcast for sure. Alright, let's talk about the biggest challenges that you have had since buying the business back in the fall of 2017. Nathan: Yeah, I would say the biggest challenges for me just like with any other business is kind of getting on that horse and riding it. It was just that the day to day stuff, making sure there was no loose ends that I was missing. I think aside from that it was really that there was not a strong product roadmap going forward. So everything would have gone well until up until that point and I think the team was kind of like well we're just fixing stuff how long do we want to just continue just fixing stuff day to day? And so that was just like kind of shaving a product roadmap, again I'm coming in super fresh so there's not a whole lot I can bring to it in terms of this is exactly what we need to do to take us to the next level, right? But the great thing is since I run other businesses and you kind of get a process within yourself that you can apply to these other businesses and for me, it was like let's ask the customers. And that's exactly what we did. We went straight to the customers, put out a survey; short, less than 60 seconds to complete. What are the features you like most, what do you want to see, how are we doing, stuff like that and they let us have it in a good way mostly. Joe: In a good way, okay. Nathan: And so the great thing is that they were happy with this feature set and they provided some stuff that would make them much more happier. And so that is what we're working towards right now. Joe: So they gave you that product roadmap and then your team is working on that. You're not working on it, you're just visionary and they're actually doing the actual work itself, right? Nathan: Yeah, you're right the developers … you know what I did is basically help create prioritize the roadmap. And so the things we have to do first which is we got to rebuild some of our functions and things like that. That's the most important part; to keep … to build on that foundation. And then outside of that, it's going to be basically hitting those priority items and then doing those in truncheons as we move along based on that. Joe: What would you say are your biggest successes or triumphs? Things that maybe they were a challenge but you've overcome them and see that it's maybe something that kept you up at night but it's changed and it's a big part of your business now. Anything like that? Nathan: I think for me it's been a little bit of the marketing, kind of the way to take the market. WordPress is a little bit different in the sense that we have three versions that are on this .org repository. They've got somewhere in the range of 150 to 180,000 active users or active installs, probably more than that with Soliloquy. And so there's not a lot of data we can gather. And up until recently there wasn't a lot of … there's not a funnel that you can put them through to bring them over to the paid versions because again it's actively monitored and it's a lot different than if you have a trial version and you're moving them on to a paid version of the funnel. So I think the challenge was trading out ways to get around that and still playing by the rules. So again opt-ins we've recently put in opt-ins in the free version that wasn't something that we could do previously but things in WordPress community has changed. So that's going to be a huge boom for us. Aside from that kind of marketing directly to the WordPress base, a lot of designer and phyto developers that are used to a certain thing. So one thing they weren't used to was re-occurring payments, annual subscriptions and things like that but honestly, it's become something of paramount importance to anyone that's running plugins that they have to be running a SaaS type program in order to survive or else you won't be able to make it. Joe: Have you changed the payment system with these two products? Have you changed the way that the customers are paying for it? Nathan: The payments have stayed the same. I think a lot of it was showing them the value of continuing that. Joe: Okay. Nathan: Because again WordPress is a little bit tricky because once you pay for it once you basically own it for life. Joe: I got you. Nathan: So here that is really … is bringing in those value added updates and the value added support; the source support is probably like number two on our most celebrated feature of Envira Gallery and Soliloquy. We get it all and we saw it in the survey as well. So making sure that we're doing everything we can for that customer experience just from the support standpoint and not only at the stuff that we're doing as far as updates and things like that. Joe: So you really brought your marketing experience and expertise into the business and that's how you're triumphing in a sense. Is that what it is attributable to the growth that you've seen, the double digit growth or is it that it was going that way and you're just on for the ride and making sure you don't break it. Nathan: Yeah, I think there's a balance between those. So initially … mostly when I go into these types of acquisitions I'm looking for something that's like the first year I'm learning. It's not like I can insert myself and change things at day one like say if you got a content site when essentially you're dealing with software. So it's always very different, the base is different, and then the software base is different in terms of developers and things like that. So for me, it's applying the past knowledge of just making a great intuitive software, changing up the interface to what I believe is just a more … a better user experience, and outside of that applying some of those basic marketing things that just need to be done. In this case a lot of that, the basics have been done, but it's that out of the box stuffs that really needed to get taken care of. Joe: I love that first year just learning approach. I see lots of these businesses that are listed and sold. There's a certain amount of year over year growth and the goal is to at least sustain that. And I had a call this week with someone that blew up the SKU count dramatically and it was his kind of biggest failure but at the same time it turned out to be a little bit of a triumph as well because there are some SKUs that are now generating an awful lot of revenue. But there's also a great deal of loss there as well. So I like that learn in the first year process. And what kind of things are you working on now that were never done before in the business? Nathan: Yeah, so there's a couple of things that have also attributed to the growth outside of just again being a SaaS business with not a terrible churn. And the churn for WordPress businesses I think is probably a little bit above average of what other people see in WordPress. Again you buy one so you can potentially keep it. So outside of that, it's been growing. Our affiliate revenue, that's been increasing pretty tremendously. But we had a lot of articles that had been written that were getting pretty decent on the traffic, didn't have any ads on there, didn't have really any affiliate links things like that. So that's one of the things putting in those affiliate links, building more articles around those really high performing traffic. I think at the time this wasn't taken to do that and sort of nurturing that so that's … I've seen— Joe: Are these affiliate links for other plugins or SaaS products or physical products or a combination of all three? Nathan: So the shoe in for us really became the funnel editing tools. We did a lot of … there's been a lot of [inaudible 00:22:24.1] done, tools such as Photoshop and things like that. And so lot of traffic to that kind of stuff. And it just made sense to start saying hey if you don't have Photoshop and you want to do this stuff that you see in this tutorial here's where you can go. And that's pretty much it. And then building off of that and saying what are those Photoshop competitors are out there well there's Skylum Luminar, there is Capture One, there's all these different types of photo editing tools that are kind of riding on the coattails and maybe on the heels of Photoshop. So writing tutorials for those and the same type of strategy that was used and say hey if you don't have it you can go get it over here. Joe: That seems like such a logical thing to do, slow down and read the article, what are people looking for, what can we … Do you know what you're doing? You're helping the audience. They're reading an article about editing and you're then offering them the best photo editing tools right there within the article and you happen to be making money off of it as well. Nathan: Absolutely. And it wasn't the intention of just skyrocket the affiliate. It just made sense. I was like a rational person would mainly look at that and be like you know what this is already an article at Photoshop so you probably already have it. That's not true. There's a lot of people that wouldn't make something black and white and something color in the black and white picture but they didn't know they needed specifically Photoshop to do it. So they end up going … picking up the Creative Cloud plans 9.99 or 19.99 or whatever a month not three or $400 as it used to be. So it's just a lot more easier and accessible. Joe: How did you find the affiliate platform to use, those affiliate themselves? Nathan: Yeah. So share sell has already been in use in the previous ownerships so that's just one of those things. But in this case, it wasn't really even bad. It's just getting … just registering for the program and dropping them the wings and saying hey I should always focus on this some more too because it looks like to be growing. Joe: Pretty easy stuff then. Nathan: Yeah. Joe: Now you mentioned an e-mail list as well; you've historically had lots of free users, a huge e-mail list. Have you ever done anything with that and if not are you planning to do anything? Nathan: Yeah. So the free versions, there was really no list before because there's no way to collect emails from before. So we've started an opt-in for that which again I think is only … it's been a few couple of short weeks but already we're seeing the results come through. The only … the list that we do have is just essentially people that have paid the pro. But the great thing is we're able to cross sell with Soliloquy because generally if you need something like Envira Gallery you probably need something like Soliloquy. Joe: Yeah. Nathan: So that's continuing churn along as well. Joe: That's fantastic. Nathan you look so happy and relaxed and just chill, are you always this way or is it you're just in a good position in right now that you're running this business and see the trends and whatnot? I mean what's the deal? Let's get simple. Nathan: It's a little bit of both so I would be in positions where things were going absolutely terrible and so the short answer is I meditate every day so that I just accept things as they are so that makes life a lot easier for anyone listening. The second part is I think it is that I paid a higher multiple but I've got the security of if all else fails and I can't figure out what to do it will still follow some level of revenue that was expected. So outside of that, I was just building upon that success that's already sort of continuing as well. Joe: Excellent. What's in the works of … goal eyes what are you looking at in the next 12 to 24 months? Anything that if we come back for the second update in another 12 to 24 months what are you hoping to achieve? Nathan: At a minimum, I'd like to achieve that same double digit year over year growth. But I think again entrepreneurs try to go all triple digit all these different revenue channels. Again I opened up the affiliate revenue more and that's beginning to be more of a significant one. But a couple more like that I think would be interesting and just continued growth man. I mean the main thing is … this is one of the things we discussed earlier. It's just that focus on the customer; making sure they're happy, making sure that we're hitting all those needs and then the business kind of just takes off by itself if you're hitting all those things. Joe: That's it. A clear and simple plan; not too complicated. Focus on the customer makes a lot of sense. Any words of advice from one entrepreneur to others in the audience; people that maybe they're working in the corporate world and want to be the next Nathan Singh. Any advice that you can give in terms of running your own business and overcoming challenges and things of that nature? Nathan: Yeah, I would put it safely into patience, persistence, and presence; those three things. Joe: Alright. Patience I get that. Persistence I get it. Presence … meaning? Nathan: Meaning I think as entrepreneurs what we get into is too much looking around to see what someone else is doing or where they wanted to be in a couple of years and getting super stressed if they don't hit those goals. Remember that is just your perception of where you wanted to be, reality happens different things. And I think that if you're approaching everything in a present moment, I'm not trying to sound like a spiritual guru here. Joe: It's just natural though. I like it. Keep going. Nathan: If you're approaching everything in a present manner you're likely to focus on what you're doing at this point and not be so stressed about all those other stuff. Because essentially that's going to be what's going to mess you up; it is worrying about the future, worrying about how things are not going, things like that. Focus on what the problems are at the current moment and do those things at that minute, at that second and just kind of block everything out. I just feel like everybody is uniquely designed to run their own race. So don't look left and right just do your own thing and you'll get to where you're trying to get to. Joe: I like it. I like it very much. Nathan Singh thank you very much for coming back on and giving us the first ever Quiet Light update. I look forward to doing this again. I wish you the best of success. Nathan: Absolutely. Good talking to you Joe. Joe: You too. Links and Resources: Envira Gallery Solliloquy
Today's episode is the first installment of a new Quiet Light series entitled “incredible acquisitions.” In these features, we'll bring you guests involved in successful acquisitions of Quiet Light listings. This is something we're trying out in order to feed our listeners what they want to hear – so email us your feedback! Today's story is interesting because the buyer made his deal using ROBS. Rollover for business startups (ROBS) allows you to invest retirement funds from a 401(k) or individual retirement account (IRA) into your business without paying early withdrawal penalties or taxes. Rick, the new owner of the website Gunskins, a financial executive looking for another income stream to take him into retirement, knew his stuff and made the decision to make his purchase with ROBS. Today's episode is the soup to nuts of the acquisition process and will be beneficial whether you're doing this for the first or the fifth time. Episode Highlights: The process of searching – how long did it take and what approach did Rick take? The depths of the search process – how far Rick dug into each potential business. When the focus narrowed to selling physical products. How he structured the finance for the purchase. ROBS vs. SBA What was it about this particular business that stood out to Rick. The importance of the person behind the business for sale. How many other business Rick looked at in his multiple range. Whether a buyer should look beyond their multiple range. We (re)stress the importance of due diligence. Rick walks us through the first days of the takeover of the business. The transition process is never easy nor stress-free and escrow agents are key. If he had to do it again, what Rick would do differently. Rick's plans for building out. Staffing changes Rick worked through in transitioning. Rick shares last minute thoughts for buyers and sellers. Transcription: Mark: So a few years ago I had a couple of experts … I had a call with a couple of experts for a way to buy a business called ROBS, right? Roll Over for Business Startups. It's kind of an unknown or pretty little known way of financing a purchase and we mixed up in a lot of red tapes and everything else but is it a viable option to be able to buy a business and run a business and finance that purchase outside of kind of the traditional spend cash or SBA loan. I know you and I are starting up this new series within the Quiet Light Podcast called Incredible Acquisitions. We don't have a great schedule for it yet but this is the first installment of that episode and I'm excited because you've got somebody who made an incredible acquisition thus the name using ROBS. Joe: Yeah absolutely and it's an interesting one because the individual behind the purchase, a guy named Rick. He's about 50 years old; very mature high level CFO in public corporations. So he knows his stuff. He gets the numbers, he understands it. And so it's not a light decision that he decided to go with the ROBS. He was going to do an SBA but he and his wife who's a CPA decided the best approach for them would be a ROB and they purchased GunSkins, closed … I want to say about nine months ago and we talked about his search. We talked about his due diligence process. We talked about his take over, what training and transition was like and now whether or not it's a family run business. Mark: Yeah this Incredible Acquisitions is really everything soup to nuts about doing an acquisition for people that have actually done an acquisition. And hopefully, it'd be able to give some insight especially to first time acquirers or fifth time because there's more than one way to go about this. So I love the fact that this is a family run business not just because I'm a family guy but … his son is doing customer service. Joe: At 14 years old, that's right. It's amazing. Well, he's not going to pick up the phone it's all … let's go back, I launched this business or I was going to launch it. I think I did … maybe I did just before Christmas of '17 and the guy that owned the business was overpaying his brother dramatically and my advice was to let his brother go. [inaudible 00:03:02.7] before Christmas remember that? Mark: Yeah we had … I remember that I called you all sorts of names on the podcast. Joe: You did and so did his brother. He's a predator off the podcast. But we worked it out, we did an adjustment that just was logical mathematical and it made sense. And you know it turned out that the brother stayed on during the transition and training period and then literally the 14 year old spends about five to ten minutes a day doing customer service by just doing … choosing the auto responder in the chat focus … in the chat like itself. It's great. It's a great story and I think it's great to hear buyers talk about their process and what they did to purchase a business and then to have some pretty amazing growth along the way which is a good part of what he talks about. Mark: All right I got a quick message for the listeners here on the podcast. We've been doing this now for about a year and a half if I'm … or actually less than a year and a half but we have a lot of episodes and I spent some time recently going over what you guys have actually listened to and responded to. This Incredible Acquisitions is something that we're trying … a new way to do it, it's not something that we're going to be able to do every week but listen to this episode and send me an email mark@quietlightbrokerage.com. Let me know what you think. Do you want more episodes like this? We're trying to be a bit more intentional this year about the guests that we bring on to be able to feed what you guys want to hear. So let us know is this right up your alley or do you want us to continue bringing on experts to … that specialize in PPC or whatever. We're going to still have some of those guests. Let us know. Let's get into the … today's episode of Incredible Acquisitions from Rick and hear this awesome story. Joe: Hey folks it's Joe Valley from Quiet Light Brokerage and today I have a client on the phone. Actually, it's a buyer. We're starting the Incredible Series in 2019 and this is the first of Incredible Acquisitions. I have Rick on the line. We're not going to actually share Rick's name for confidentiality purposes but Rick how are you today? Rick: I'm doing good Joe. How are you doing? Joe: I'm doing fantastic. We are going to talk about the site that you bought. We're going to share that. We're going to share a lot of information. Let's start first though with a little bit of your background. What was your professional life and what is your professional life now that you own an e-commerce business? Rick: Sure, that's a great question. I graduated from college with a degree in business specifically in accounting. I spent a good chunk of my career working for public accounting firms. And then over the last 15 or so years, I've been a financial executive for mid-sized companies, companies as large as one billion in revenue. Joe: And it sounds like you are about the same age as me. Do you mind sharing how old you are so the folks out there that are in the same boat can— Rick: Yeah, no problem at all. I turned 50 this year so it was a big year for me. Joe: Oh happy birthday in 2018. Good for you. It's a big number that's for sure. All right so you were in the corporate world and at one point you said all right I'm thinking I want to get into the online world, spend a little bit more time with family and friends was that the goal and objective? Rick: Yeah I mean it started off with look I'd like to diversify where my income streams are coming from. And my wife and I over the years have done many, many passive investments in the real estate, in the stock market like many people have. And we're really looking for something that was going to be … that we could be a little more actively involved and engaged with. And at the start, I wasn't at all convinced that I needed to throw my pencil down so to speak and run out of the corporate world. I was just simply looking for another source of income that would keep me active when I wasn't sitting at my desk. Joe: I'm recalling now that your wife is a CPA or something along those lines right? Rick: Yeah. We're both CPA's. We met in world of public accounting and as you might imagine we have a stimulating dinner conversation, CPA things. Joe: Okay so for those out there that own online businesses and are thinking maybe I want to exit someday Rick and his wife are the caliber of buyers that we're going to bring to the table. They're CPA's, they understand financial documents. So as always get your financials in good shape because someone's going to come through them in great, great detail. All right let's jump into a little bit about your process of searching for a business, how long did it take you and what approach did you take? Rick: Yeah, boy it took … I got to think about this, I'm going to say we probably were looking for at least 18 months maybe two years. And you know we started off quite broad and we were looking at everything. Not just e-commerce but also brick and mortar opportunities ranging from franchises to mom and pop businesses etcetera. And as we learned more, we looked at more businesses … and this is something I can't emphasize enough because it's really important to look at a lot of businesses. There's no cost to doing that as a perspective buyer and you learn a ton. You learn how folks are doing things right and maybe how folks are … some things you might want to avoid. And so we looked at a ton of different businesses and ultimately became convinced that the e-com was the way to go for us for a variety of different reasons. I continued to be amazed by the tools and resources that are available to e-commerce businesses and the low overhead, low touch nature of e-commerce businesses and that was really attractive to us. We were real about it, we knew that we weren't just going to buy something and then it was going to magically grow on its own and increase revenues but on the other hand we wanted to use the tools and resources available to run that business as efficiently as possible. Joe: A couple of things there that you're repeating so thank you. I say it all the time I feel like I could put on my hand on my desk or my head occasionally that looking for a long time. Finding a great business … and I think you bought one of the great ones, finding a great one is like looking for a needle in a haystack inside of a ginormous haystack. So it's doubly hard. The more you look at … you looked for a year and a half, the more you look at the more you knew the right fit when it came along and you were able to act quickly. Now when we talk about look at them you're not just looking at the listing online and saying yeah that sounds good or no that doesn't sound good. You're digging in and looking at the full details of a business listing right? All the way down into the financials. Rick: Yeah absolutely and you guys at Quiet Light make it really easy to do that. You sign … I think it's still this way anyway, you sign an NDA on the front end and then as you guys post listings and send out emails or put them on your site all I have to do is click a button to receive that information. And you know I think it's important to have the courtesy to follow up with a broker and let them know what you thought of the business and whether you want to move anything forward. But just the ability and the ease with which you can do that; get the information, look at it, and start to learn about the business and about e-commerce, in general, is amazing. And I'm sure there are some other brokers out there that operate similarly but I found your … Quiet Light's process to be very clean and easy in that regard. You know for a prospective buyer it's … you make it easy to look at businesses which is great. Joe: And just for clarification purposes I'm not paying you to say that or give you any kind of discount on the commission correct? Rick: No that's … not yet maybe we'll circle back to that. Joe: Maybe someday I'll buy you a cup of coffee how is that? At what point did you narrow your focus from everything in the possible entrepreneurial world to physical product e-commerce? Because e-commerce can be a broad term meaning anything sold online but you narrowed in to physical products. At what point did you make that decision? Was it simply because you came from the CPA world and it just made sense and you were comfortable with it and not necessarily SaaS or content development? Rick: Yeah you know … I think that's a good question and I would say that there's a step before that, before I narrowed it to physical products I narrowed it to … initially, I was looking at any and all businesses that had … that were the right size and had the right cash flow that I was looking for. And my first narrowing process was really to say okay, I need … if I'm going to do this it needs to be something I'm actually interested in. And initially we were looking at everything from e-commerce businesses that sold ballet tutu's and the other ones that sold toilet products and so forth and so on and that may well be interesting to somebody, it wasn't that interesting to me. And that's where I said okay I need to narrow this up a little bit and make sure that if I'm going to move forward with something it's something that I actually have some passion around. So that's number one. As far as products it just sort of … I don't know if that was a real conscious decision on my part but we did just sort of gravitate that way and that's what appealed to us. And I would say as we got closer actually to pulling the trigger and moving forward on an LOI we found ourselves looking more and more at product companies. It's just … it's what suited us. Not to say that SaaS or something else isn't something … it's something we would definitely consider but for whatever reason, we just sprinted towards products. Joe: I got you. Well, let me get into the business itself that you bought. But before we get there and talk about that particular business can you … one of the things we always talk about is sort of get all your ducks in a row and you and your wife had determined how you're going to do … how were you going to finance and purchase this business? Can you touch on that briefly? Because we did not do an SBA loan in this situation and it was a little creative. Go ahead and talk about that for just a moment. Rick: Yeah I'm happy to because I think it was a really good solution for us. We actually started thinking … we started down the SBA route. We got SBA approval. You've got a great contact with Stephen Speer at Bank United. He's a great guy and it was a smooth approval process. We are sitting there, we had it ready to go and the more my wife and I started looking at it and thinking about it it's like oh gosh. You know I've been working as an executive for over 20 years and over the years we've put some money into 401K's, both of us and that's sitting there idle or not idle but it's in mutual funds and the stock market and so forth; basically passive investments. And we ran across a program that the IRS created called the ROBS program R-O-B-S and it stands for Roll Over Business Startup. And there's a company … first of all you need an advisor to do this but … and there's a company called Guidant Financial in Bellevue Washington that we worked with that are very professional and have a very good process to kind of help you through a ROBS financing. But essentially what you do is you use your 401K money to purchase the business … the target. And what the real beauty of the ROBS program from my perspective is that one I can take that money that's invested in the stock market that I have less control over, I can put it into a business that I have complete control over and as dividends are paid out or when I exit this business those proceeds go or those dividends go tax free back into our 401K. And we don't get taxed on that until we start going on it for retirement which is outstanding. So it was creative and I'm glad we stumbled upon it. It's been really good for us. Joe: That's a beautiful thing. Mark here at Quiet Light wrote an article on it. So folks if you Google ROBS and Quiet Light Brokerage the article will come up in Google and you'd be able to figure that out and take a look. And of course, you can Google Guidant Financial as well. They're quite well known in the space. Okay so let's talk about this particular business. It's rare in my experience and I've been doing this since 2012 that we get a listing that has a utility patent on it. When this one came across my desk it was kind of special. Not only did it have a utility patent for a SKU that was generating about 40% of the revenues but it also had the majority of the revenue coming from its own Shopify store which is in contrast to what we see with a lot of physical based e-commerce businesses these days when they're selling on Amazon as well. Amazon is just growing so quickly that no matter how much they try to build their Shopify Amazon eats up a larger percentage. So what was it about this listing … and it was called GunSkins. I like to call it stickers for guns. What was it about this one that stood out to you right away? Rick: Well, first of all, we don't refer to them as stickers; they're high quality, high performance vinyl. It's the same vinyl that folks put on the cars and trucks and buses and so forth it's … or in boats too. I have seen boats wrapped. But what it is is it's a protective camouflage wrap for your gun. Now there are products out there like Sera Coat or solutions like hydro dipping that allow you to either camouflage, protect, and or dress up your gun … those guns are your standard black. Both hydro dipping and Sera Coat allow you to do something similar to what we're doing with vinyl. The difference is that those processes are both fairly technical. They're fairly expensive. And they're also basically permanent. So you've got to really like whatever it is or whatever pattern you're putting on your gun because you're going to live with it as long as you own that gun. Joe: Correct. Rick: Our product is a vinyl wrap. It's a 3M vinyl. Again the same vinyl they put on cars, trucks, buses, and etcetera. And it's … so it's a do it yourself solution. Our prices range from 10.99 to a high of 64.99. It could generally be applied in two hours or less to your gun. And getting back to your point Joe the patent … the founder of GunSkins applied for it to receive the patent related to the vinyl kit … the template that he created for the AR15. And we happen to make vinyl wraps for a variety of different guns from pistols, to rifles, shotguns, air fifteen's, AK47's, and etcetera. But he received a patent specific to the AR15 which is pretty cool. And so yeah that's the product. Joe: Was it the product category that stood out or the price point of the business with the discretionary earnings and the multiple or the utility patent or it was the utility patent not the design patent, right? Rick: Yeah that's right. Joe: So was it that that stood out that made you go okay this is what I'm passionate about or maybe the category itself because I believe you're a hunter too, right? Rick: Yeah I mean I'm not necessarily a gun nut. I have many friends who are and there's nothing wrong with that. But yeah I have hunted and shot most of my life and so that was attractive. There was a number of things that were attractive about this business and a number of boxes that this business checked in terms of what I was looking for. We were looking for something that had strong growth potential that had multiple sales channels which this one does. We sell on Amazon. We sell through our own website on Shopify, we have eBay, Walmart, FC believe it or not and so … and they also have multiple SKUs so that's another box. And probably most importantly we were looking for a business that had a good foundation. And by that, I mean that it was built in such a way as to it has got good processes. Processes that are relatively simple but also well documented and scalable. And the other adjective I guess I would add to that is portability. So it was very easy for us … I mean I didn't have any previous e-commerce experience outside of my own experience as a consumer to come in and get our hands around this business, understand it very quickly. That's not to say the learning curve wasn't steep. It was quite steep and we expected that but the founder of the business just did a really good job setting it up. That's the number one biggest factor. You know the other things are boxes I need to check like interesting category and the patent and things like that. But the number one box for us was this thing has good bones to it. We're dealing with a seller that has … that's trustworthy and has high integrity. And by the way, you know … and again I'm not being paid for this but also a broker that has the same characteristics, particularly on your first e-commerce purchase. I think that we could go and find our way a little bit easier now having gone through what we've gone through in terms of the acquisition and running this business that wouldn't be as important. But on the first purchase, I think it's critical. Joe: Yeah. Rick: You feel good about the seller. You got to feel good about the broker. And if you don't I wouldn't do the deal frankly. Joe: I agree. We've got a big thing here at Quiet Light and that is follow your gut. And you've got to. You're putting a great deal of your life savings on the line and you might only have one chance and you want to get it right. So for the business owners out there what Rick is saying is that who you are matters a great deal. You want to get yourself put together. You want to get those financials in great shape. You want to be a professional. You want to be somebody that you would buy a business for. There's a lot more to it than just those gross revenue numbers and trends. The person behind the business is often what I see makes the difference in the sale or not. And believe it or not in a 3.0 multiple to a 3.2 multiple you do make a difference. On that point, though Rick this was a good strong multiple. We went out at 3 ½ times multiple I believe … gosh was there any negotiation on the price? Folks I didn't look this up before we decided to— Rick: [inaudible 00:22:30.4] down just a little bit. But yeah it was a 3 plus multiple. Joe: Yeah I think we went out at 3.5 and it was pretty darn close. We're not going to talk actual numbers. We'll just talk those numbers. We won't talk dollars but did you look at many listings that were in that multiple range before making a decision on this one or did you go oh wow that's high I need to look anyway? What was your initial response to the multiple? Rick: Yeah well my initial response was well that's high and … but it was an interesting business. And as I dug into it it's like okay I mean … and as I started checking off those boxes that I was talking about it's like okay well maybe this is just the [inaudible 00:23:09.8] as I went through the diligence process I could see where there is opportunity. I think that the founder and the owner … he was a brilliant guy. He created this idea. He created this business. He built the foundation but everybody that comes to the table brings with them a different set of skills. And when I was looking at it through my eyes I thought okay well I can do X, Y, and Z, and I think leverage this opportunity that much more. So yeah my initial reaction was that's high. I ultimately got comfortable with it and it was the right deal for us. Joe: Yeah. You know it's the valuation process I think with this particular listing because it was mostly Shopify, 60%, 70% Shopify at the time, they get to own their own customers; more value. It had a three plus year track record; more value. It had a patent and 40% of the revenue came from that SKU that the patent was on; more value. The lower the risk, the higher the multiple and in this case there were multiple conference calls. I cannot recall if there are multiple offers. Again I didn't really prepare for this I just wanted it to be a casual conversation. Rick: You told me there were. Joe: There we go. So you remember I don't. You see I've done 20 deals. And I wouldn't lie I mean the reality is that we're going to be forthright and honest with every single person we work with. So even at that 3.5 my point everyone is that sometimes the first thing you look at is the multiple and then you make your decision and that's not always the best choice. In this case with Rick, you've had what 20% month over month of growth since you bought – Rick: Yeah. Joe: Okay so simple math is … go ahead and double check it up for me but if you've got a business listed at a 4 time multiple you buy it at a 4 time multiple and you've got 25% year over year growth and that sticks after you buy the business you're going to make your money back in 2.7 years. In Rick's case, that's going to go down dramatically because of that 20% month over month growth and the multiple is a little lower than that; that 3.5-ish times maybe a little bit lower. All right so let's talk quickly about due diligence. We only have one snafu in due diligence and that was the question I think about when a business owner writes things off that are personal and they put them down as let's say office supplies which I think was the case here. You being a CPA, your wife being a CPA, you got an export of all of the expenses on the American Express or Visa credit card and literally went down through every expense and said: “Well why is it that this trip to Staples is a personal expense?” Because what we did folks is instead of making Kevin the seller go back and re-categorize every single thing that were office supplies I said okay these are normally personal expenses because Kevin worked from home. If any of you saw the listing and watched the video if you remember Rick I think he was building this house and he shot it on his … we interviewed him and he had his iPhone and he did the circular view and mountains in the distance in the background and yeah it's a beautiful. But very casual work from home, the expenses were clearly mostly personal but we went down through them item by item. Or you and your wife did and we had to work on that negotiation a little bit and we worked it out ultimately. But your due diligence process was pretty thorough right down to that level right? Rick: Yeah it was. And our approach was really to grab the P&L that you and Kevin had put together and go line by line and understand what was in each one of those categories and look at different fluctuations and variances month to month or year over year or quarter over quarter. And there's really two questions you're asking yourself if you do something like that. One is: is there anything here that should be particularly on the expense side? And then the other question is: is there something not here that should be? In other words are there expenses that you would expect to be in this business that you're not seeing anywhere and maybe they financed it personally for whatever reason. And so you're really looking for those two types of anomalies and just asking questions and make sure you understand them. Joe: Right, right for sure. Okay so we got through due diligence, we moved on to the asset purchase agreement and then closed. Can you recall the time it took roughly from the letter of intent to closing with the ROBS program that you were involved with? Rick: You know it wasn't bad. It's like anything in life it comes down to organization both theirs and ours. By theirs I mean Guidant … our advisor that helped us through that process. They have a highly structured organized process. And if you follow their process they will help you be organized as well and it will go pretty smoothly. I would say I think it was … well, I don't remember Joe. I'm going to say 45 days. Joe: That sounds about right you know for … this is in effect to cash deal and not on SBA deals. Cash deals take anywhere from 30 to 45 days to close, SBA you're going to add another 30 to 45 days. You did disappear for a little while on us there. You went silent on me if you recall and that was just an incredible job opportunity for you that you took and had to get that going and relocate briefly and make it work and you still managed to juggle that and due diligence and getting the business closed and eventually take over. So let's talk about that we closed and then there is the training and transition period where generally it's up to 40 hours over the first 90 days after closing. Talk briefly about the first few days and what it was like for you when you went to take over the business from Kevin. Rick: Well sure and just to go back very briefly Joe on what we were struggling with and you said I went silent a little bit on you. That's true and what we are struggling with was gosh this business is big enough and has enough potential is this what we want to commit ourselves to do and forget me going to the corporate job. And I struggled with that and I continue to struggle with that. You know I've been struggling with that last frankly because I think we have a pretty good balance and a pretty good system and cadence going now where I can enjoy doing both. You know helping manage the GunSkins business as well as my corporate CFO job that I have. So that's what we're struggling with and who knows that could change as the business grows or changes or what have you we'll see where that takes us. But in terms of transition, I would say we put a lot into due diligence. If I had it to do over again I would probably be better dialed in on transition and really making sure that it was clear between the buyer and seller and sellers/buyers employees or contractors who was going to do what when it was going to get done and so forth because this isn't a small business it's … I'd say a medium sized e-commerce business. We do about 20,000 orders a year through both our website and through Amazon and there's a lot of moving parts that you got to get transitioned over. Simple stuff like making sure that your postage is going to the right credit card. Making sure you've got seller central transitioned over. Making sure that PayPal is set up correctly under your name etcetera, etcetera. And I would say that … and that's probably my lack of … our lack of e-commerce experience that contributed to being a little less organized as it relates to the transmission. It was with a case where we didn't necessarily know what we didn't know. And so I'd probably spend a little bit more time on that. It went fine it was just … it was a little bit anxious for us because the light bulbs are starting to go on. It's like oh gosh or what about this or what about that, well if we got to do this then we have to do this over here and it was … it ultimately was all seamless but I wouldn't say it was stress free. I mean it was a lot of learning. Joe: There's never a transaction like this that is stress free. There's always a lot of emotion involved. And you know part of the purpose of doing recordings like this is to learn. So look we've been at this for almost 11 years as a brokerage firm and we don't have a transition checklist that should probably or could probably help ease those nerves a little bit. So it sounds like maybe what we can do as a brokerage firm is to have the seller create … and we do this but it's not very formal, a complete list, this is in the asset purchase agreement of course. But a list perhaps in Google Sheets of every item that is going to transfer and during the transition period you're going to check each box and ensure that you've got complete control of it before the asset … before the funds are released. That is the way it works folks. Rick wires funds into Escrow. Kevin transfers all of the assets over to Rick's control. And once Rick has control of all of those assets he informs Escrow … the Escrow agent and they release the funds. But we could formalize that process a little bit but it will never … I'm sorry be stress free and emotion free. That's the biggest challenge in these transactions. It's just … it's a big deal. You're making a big life changing investment, putting your hard earned money … your 401K money on the line and you want to make sure you get it right. So we we're going to make sure it's stress free but obviously, it's not always and cannot always be that way. Rick: Correct. And the other thing I would just add to that Joe is that with a [inaudible 00:33:23.6] it's unrealistic to think that you're going to fund Escrow, transition all these assets over and accounts over in 24 hours and be done. It simply takes longer than that. And part of it is out of the control of both buyer and seller. You're dealing with the different tools and resources and platforms that the company is using out there and it takes time for those folks sometimes to work through their process of transitioning that to a new owner. Joe: Yeah. And that's part of the process and that's why … regardless of the size of the deal, I want Escrow in the middle. I want that money that you've invested safely with an Escrow agent. And for your seller to know that as he transfers control over all the assets that he's money is safely … which is his future money, is safely in Escrow as well. Let's talk a little bit about if you had to do it over again what would you do different? This just business as you say was mid-sized, is it big enough to support you financially so that you can quit the corporate world and never go back and if it's not do you think maybe in hindsight you would have held off and try to buy something bigger or are you really happy with the decision and purchase that you made? Rick: Yeah. You know that's a good topic and I'll go back to some rules we operated under in the corporate finance world [inaudible 00:34:51.0] acquisitions in the corporate world. And [inaudible 00:34:54.5] said that the smaller deals take just as much time and are just as hard to work if not harder than the larger deals. And it's absolutely true. It's something I've always found to be true. And so I would say that my advice would be look do something that is going to be meaningful to you. And by meaningful I mean that the investment is meaningful, the cash flow that the business is going to generate is meaningful. Because if it's not … you know I love playing poker and sometimes you get in a poker game where the stakes are too low and it sort of distorts the game and people don't play the way that they ought to play. It's kind of a similar analogy here where putting up at risk so that it's meaningful to you. You're going to pay attention to it and as it bears fruit it's going to mean something to you because you're going to work hard on it. It's not … there's no free lunch. You're going to put blood, sweat, and tears into it. Make sure it's going to be meaningful when it comes out the other side. Joe: Yeah. Rick: So for us, the dollars that we invested out of our retirement savings were absolutely meaningful; they're significant. They're dollars that I don't want to lose. And moreover, the cash flow that this business generates is meaningful. It has the potential to equal or exceed my earnings as a corporate CFO. So yeah I … and the other thing tying back into what we were talking about earlier is what you'll find is that when you start looking at the larger businesses they generally are … they generally have a better foundation. Joe: Right. Rick: You could get into an e-commerce business on the cheap but I think the probability of getting into one that has a strong foundation like the one that we have that GunSkins has is low. It's lower I should say. You got to be a lot more careful and you are at higher risk that when you start getting into the actual processes, how the business is put together, maybe even the integrity of the seller you just … it's a little messier in my experience. Joe: Yeah for sure there's no question and that's why the multiples go up the larger the business. When you get into six, seven, really 7, 8, 900,000, a million dollars in discretionary earnings it's a larger more well established business and therefore as Rick just said it's lower risk. With lower risk, the multiple goes up. Smaller businesses lower multiple because there is more risk without question. Rick let's talk … we're running a little short on time but I want to talk about what types of things you thought you were going to be doing with GunSkins in terms of marketing channels that worked or didn't work, what surprises there were, and we got an audience of both buyers and sellers and there's people out there that are e-commerce experts that may be able to point you in the right direction in terms of getting this marketing in certain places. So let's talk about what worked and what didn't and what are you're hoping to achieve in terms of marketing channels with the business. Rick: Sure so I would say going into the acquisition and early on in the transition I was absolutely convinced that we needed to aggressively build out our dealer channel, our brick and mortar dealer channel. Not necessarily e-commerce stores but brick and mortar dealers like gun dealers, pawnshops, etcetera. There's thousands of them across the country. I thought well maybe we take a look at big retail as well, big box retail. I wasn't as convinced in that but I was convinced on the gun dealerships and that we needed to invest time in building that out. And I'll tell you … and this is again what I learned pretty quickly is that to build out a dealer network, a dealer channel through brick and mortar stores is labor intensive; labor and cost intensive in a very large way. It takes a lot of boots on the ground to go and knock on all those doors and try and sell that product. And what I learned was the cost per conversion on e-commerce is so attractive, it's so incredibly attractive compared to other sales channels. And if you can build your scale and build your brand through e-commerce the dealers will come to you at least in our case, in our business. Joe: They are finding you now. You're not going out and getting them. Rick: Absolutely. Joe: [inaudible 00:39:34.4] they're finding you. Rick: Absolutely. I mean we love our dealers but I think investing a lot of time and money in trying to grow that channel on its own is a little bit silly. And it surprised me because I didn't think that going in. Where we spent our effort is really reinforcing and building our brand, our brand awareness, and private awareness online through social media, through Google Ad Words, etcetera, through Amazon etcetera, etcetera, blog posts and the like. And what we find is people hear about us … dealers in particular and they come to us. Even some of the online distributors, very well-known online stores for guns and guns accessories have reached out to us and say hey we'd like to talk to you about distributing your product on our site. Joe: Excellent. Rick: And that's the way to build a dealership for our business. You can't go out there and put enough boots on the ground to do it otherwise. Joe: Excellent. One last question we talked about staffing very, very briefly but there were two VA's I believe or virtual assistant or remote contractors. You are here in North Carolina where I am and I believe they're both out west or were out west. Are both of the individuals that were working for Kevin still working for you? Rick: One of them is, one of them is not. The gentleman who's continuing with us we call him … but really he's a lot more that— Joe: You broke up right there. Say that one more time for me what do you call him your? Rick: Graphics genius. Joe: Your graphics genius, okay [inaudible 00:41:09.0]. Rick: It really doesn't do him justice to be honest because not only is he our graphics design guy for our patterns and so forth but he also handles a lot of the e-commerce side of things as well; our website and Shopify and Amazon etcetera. He's invaluable and he probably puts in maybe 20 hours a week something like that. Joe: Okay. Rick: So he's continuing. The other VA that Kevin had handled customer service and social media and we've picked that up on our side. My son believe it or not … my 14 year old son does a fair amount on the customer service side answering customer questions. Joe: Excellent. Rick: And this again goes back to the tools and platforms available to e-commerce businesses. We use in Zendesk on the customer service side; it's spectacular. I mean it makes it so easy and so he's enjoying doing that and making a little bit of money. Joe: That's great. I have to tell a brief story … I mean in talking to Kevin we listed this just before the holidays in 2000— was it seven … '16 right? I forgot. Just before the holidays and the customer service person was Kevin's brother who he loves dearly and here I am going man you are so overpaying a relative. It's crazy what he was paying him; I'm like you need to fire him just before the holidays. And he didn't fire him but we … because it just … it was logical and used logic and math and we made an adjustment in the profit and loss statements for really still overpaying a virtual assistant. We made the cost of the VA probably twice what it would normally cost to put that in as the cost to make the adjustment. Full disclosure put that in black and white right in the package. But he did stick with you for a while and you eventually took it in house which is great because you're saving money on the bottom line and teaching your son some business skills as well. Rick: Yeah I mean he's a great guy by the way and he was doing a great work and was very flexible with us on the transition and so … but yeah ultimately we took that over after about three months I think it was. And it takes probably 20 minutes a day something like that. Joe: Yeah I know okay so he was even more overpaid than I thought. If he's anything like Kevin he is a great guy. Kevin spoke very highly of him and I know he did a good job and the transition and training period Kevin and he worked it out and you worked it out so that he was there for you. Because the last thing you want to do is you have to jump in and take over the role of a contractor when that is not what you're intended to do. Rick: Yeah absolutely and again making sure your seller is trustworthy and is operating with high integrity. And Kevin I can't say enough about, he's an outstanding guy and he did things and handled himself in such a way he cared about the business, he cared about our success in taking on that business and that makes a big difference. He didn't have to be as cooperative as he was but that's just who he is and that makes a difference. Joe: Without a doubt, we'll try to get Kevin on the podcast as part of the Incredible Exits series. Rick: Yeah. Joe: Instead of just the Incredible Acquisitions. Well, listen, man, I'm so happy that you bought GunSkins. I'm excited for you. I'm excited maybe to have you on again as an update and talk about where you were able to take it. I mean you've had it for about a year now and we can do it again in another year. Any last thoughts, any last advice or suggestions you can give people that are considering selling their business and what they should do right, do differently than what you normally see or anybody that's buying a business any last minute thoughts for them? Rick: That's great, for sellers we've touched on it a bit through our discussion but really have yourself organized. Have your processes documented. There are great tools out there that you can use to document your processes. Also, have your financials put together. Both my wife and I are CPA's we use a partner in CapForge bookkeeping here out in Carlsbad, California. They use these Quick Books and they are e-commerce experts. I don't know how they make money with what we're paying them but that is money well spent because they— Joe: Perfect and let me just interrupt and point this set down. I'm pounding my desk people. We have two CPA's who own the business and they still hire an e-commerce bookkeeper. Please, folks please do what Rick is doing and get your books in good order. Okay, I'll stop pounding my desk. Rick: No, look I agree it's cheap and they do [inaudible 00:45:51.7] when you go to exit you're going to have all your ducks in a row and Joe's going to be very happy. He won't have to recreate the financials on the Excel spreadsheet. Joe: And you'll get more money. Rick: Yeah. Joe: You'll get more money. Good books instill confidence in buyers and confidence increases the value in the valuation and the multiple so without a doubt. Well, Rick if anybody has a great idea and wants to reach out to you how would they find you? Rick: Right through the GunSkins site, support@gunskins.com and that email is us as owners and we answer every inquiry we get. Joe: Awesome and for everybody out there that is a hunter or owns a gun of any kind please go to GunSkins.com check it out. Go to the YouTube site, you'll get to see the before and after of lots of different guns. The wraps are very, very cool; camouflage wraps, different seasons for camouflage, and even just the American flag and things of that nature if you want to spice it up a bit. Or if you're female and hunting I think there's even some wraps for females too right Rick? Rick: We're going to be launching some great ones here in the next 30 days. We're launching real tree patterns and those include … there's a tiffany blue camouflage pattern. It's popular with women as well as we have paradise pink barrage in the theme as well. But yeah there's something for everybody also visit our Facebook page. We've got over 70,000 Facebook followers and we'd love to count each one of the listeners as a follower as well. Joe: Fantastic. Rick, thanks for your time. Thanks for being a professional. I look forward to having you back on the show to talk about maybe your incredible exit someday. Rick: Absolutely. Thanks, Joe. I appreciate it. Joe: You bet. Links and Resources: Gunskins.com support@gunskins.com Gunskins Youtube Gunskin's Facebook Guidant Financial Quiet Light ROBS article CapForge Bookkeeping Quiet Light ROBS Article
Another one of the top 10 guests of 2018 is returning today to review the SBA process for both buyers and sellers. We'll discuss what's changed and things buyers and sellers need to look out for in 2019. Stephen Speer of ECommerce Lending, based in Florida, is a specialist in eCommerce acquisition deals. He offers a superior financing experience to buyers and sellers. Stephen urges sellers reach out to him to get their game plan ready and advises buyers to get pre-approved in order to get the ball rolling in the right playing field. Episode Highlights: What Stephen looks for in a business when prepping SBA on the seller side. Why co-mingling of multiple business can be problematic for a seller. His recommendations for cleaning up and consolidating financials when preparing to sell. What the the “debt service coverage ratio” (DSCR), also known as “debt coverage ratio” (DCR), is all about. Where the add backs come from and where Stephen's team looks for them. He advises companies to use an external bookkeeping outfit – for a great ROI! How Steve and his group think outside the box when it comes to SBA lending and refinancing in order to make the purchases happen. What he looks for in an SBA financing candidate. Just because you can write a check doesn't mean you don't have to be likeable. Situations or factors that can stop an SBA loan. The importance of reaching out to Stephen before starting to shop for the business that falls into your price range. Stephen reveals his lending sweet spots – the floor, the ceiling, and his averages. All the financing details – down payment, terms, and interest rate. Why sellers and buyers both need to go through the vetting process. Transcription: Mark: Joe last week we aired the episode with Shakil Prasla and we started out the episode with me basically having you fess up to the fact that I have the number one most downloaded and listened to episode. Joe: You're amazing Mark. Let's just say it right now you're incredible. Mark: But you're [inaudible 00:01:07.9] with Stephen Speer and at the risk of becoming a rethread podcast where all we do is bring back our top guests. We are having back one of our top guests this week again. Joe: Stephen Speer that's right. He's an SBA lender which is interesting in that the top two podcasts that we had had been about buying online businesses and we're brokers that sell online businesses. But hey … look you are amazing and you started this company 11 years ago and your focus was education and helping buyers understand the process and helping them as much as the sellers. So it's worked. And the fact that our top two podcasts are about buying online businesses has proven out that theory. We had Stephen back because last year there were a lot of changes in the SBA policies and guidelines. The dollar amounts came down a little bit, seller financing wasn't required on certain deals, and we recapped some of that and we reviewed the process both for if you're a seller what you need to do to get yourself in good shape to be SBA pre-qualified. And if you're a buyer out there looking to build that portfolio of businesses or buy your first one what you need to do in order to connect with someone like Stephen and get yourself in a position that you best be able to act quickly when that perfect business comes along. Mark: So yeah these rules do update on a yearly basis but fortunately this year it doesn't sound like there's a ton of new changes. With that said there's a lot of good information in this podcast because we get these questions over and over and over again about what does it take to qualify. And I think one thing that … I know we talked to Stephen the other day as a company. We had him and a couple of other SBA lenders come into the company and just— Joe: Yup. Bruce from [inaudible 00:02:47.2] bank, yup. Mark: Yup. Bruce from [inaudible 00:02:48.8] bank. You know I think it's important for people to understand that there is SBA guidelines. Yeah, that's one thing, but then outside of the SBA guidelines, there are some individual bank guidelines as well. And to understand that even though these rules and these guidelines that we're going to cover in this episode might be out there they're not hard and fast when it comes to finding an individual lender. Did you cover any of those guidelines from Stephen's group with the podcast? Joe: Yeah, we went over some specific things that he looks for and his firm looks for. He's with Bank One now … or I'm sorry First Home Bank but some of the topics that we touched on on the podcast and even when we talked to him separately and that you and I talked about is why is it important to pre-qualify your business for an SBA loan? Sellers may be thinking well it doesn't matter why should I do that. And the answer is because it casts a broader net and not a broader net of buyers. There are definitely some buyers out there that only want to use SBA funds because that's … they only have 10 or 15% to put down. And then there's another pool of buyers that could stroke a check for one, two, three million dollars but they're building that portfolio like Shakil and using SBA money so they're only putting 10 or 15% down each time. So it's really important from a seller's standpoint to understand the value of clean financials and getting prepared so you're pre-qualified for an SBA loan. And from a buyer's standpoint, it's a great way to go if you're comfortable with that option. Mark: Absolutely. All right let's get into the episode, let's find out what's changed in 2019 and then also recap some of the rules and some of the things that both sellers and buyers should know about SBA loans. Joe: Let's go to it. Joe: Hey, folks, it's Joe from Quiet Light Brokerage, today I have one of our top 10 guests back for 2019 Mr. Stephen Speer. Welcome back Stephen how are you? Stephen: I'm doing great. Thanks for having me Joe I appreciate it. Joe: Awesome. Man, well listen I want to go through all of the SBA lending practices, what it takes to qualify for a business, what buyer's should be looking for, and I also want to get an update on you and your team. I think you made some changes in 2019 … I'm sorry '18 I want to cover those as well. But for those that have not listened to you in the podcast in the past can you give us a little summary, a little background on yourself? Stephen: So I have an e-commerce lending team at First Home Bank. The bank happens to be located in St. Petersburg, Florida. Our team are lending throughout the country. As a matter of fact very few of our loans are actually in Florida but I made a transition months ago with the privilege of being able to grow my e-commerce team and we provide a level of support as we go into the new year. So I'm pretty excited about that. Joe: Yeah, it's exciting and I know that we've done a number of deals together and you've done a lot of work with Quiet Light and some of the other website brokerage firms. How big is your team going to get to? Where are you at now and how big are you going to be compared to where you were before? Stephen: So my team comprises of four people. Myself, a gentleman named Bill [inaudible 00:05:55.9] who is kind of my right hand man along with my underwriter and closing team. So I'm pretty excited about that. I plan to add an additional person in Q1 and another person who I have identified for Q2. So I plan to have three people do what I do. In other words, myself and two more and then stick with my underwriter as well as the closing team. Joe: That's huge. I always worried about you getting hit by a bus. Now you can get hit by a bus and we'll be fine. Stephen: Well yeah, my wife would love to hear that so. Joe: We don't want her listening to the podcast [inaudible 00:06:32.5] buy a bus and start driving around looking for you. That's great man, that's great. One of the things that I want people listening to this to understand is that we've dealt with a lot of SBA lenders over the years and you're a … you're not a banker. You don't come across as a banker. You don't have certain boxes that you must absolutely check every time when you speak our language. And you hang out with e-commerce entrepreneurs which is great. Let's talk a little bit about what it takes to qualify for an SBA loan from the sell side of the business. What do you look for from a business? When I send you a listing and say “Hey Stephen will this qualify?” what things are you looking for? Stephen: Well, first I'd like to … I would say I'd request financials. So first what I look for is what type of business is it? Is it FBA driven, is it 3PL, or do they provide their own fulfillment? So I look at that. If it's a product based business I look at the number of SKU's, type of product. I really do dive into that because one thing I try to avoid is having … trying to finance a single type business that's [inaudible 00:07:45.1]. So that's one thing I look at. So once I get past that I really kind of dive in to the financials. When I mean financials, the holy grail of financials are the tax returns. So for example now that we've entered 2019 I look for tax returns for 2017, maybe 2016 [inaudible 00:08:05.5] year, solid tax return for 2017, and solid year ending financials for 2018, and as we continue down the path of Q1 obviously 2018 tax returns. So basically back to your question a wrap up of … in 2016 of the business, solid year of 2017, and a strong trailing 12 month or strong and the word strong – Joe: Lots of people listening that are on their business will say “Hey that's not a problem. I got tax returns. Everybody files tax returns.” and then they give you a tax return and it's co-mingled with four other businesses that they're selling and they're only selling one … I'm sorry four other businesses that they run and they're only selling one. That's a problem isn't it, the co-mingling of multiple businesses under one tax return? Stephen: That is a problem and unfortunately, it's a problem that seems not to go away despite your best effort and your team's best effort as well as my team's best effort. They just seem not to follow that advice so that is a challenge. Now I do … with that coming up so often I do have a set of things I'm able to put in place, for example, I direct this seller back to his or her accountant and be able to income streams and expenses done in a professional manner. It can't just be Quick Books and I've been able to still get financing for businesses that do have co-mingling within a tax return. Joe: Does it just take a little bit longer to get those worked out and closed? Stephen: It does take longer. Generally, it adds roughly two months to the entire process. Joe: Woah. Stephen: It does take time depending on the responsiveness of the accountant. Especially as we enter Q1 and then start working on returns and start getting buried because [inaudible 00:09:52.5] season. It does take a little bit of time but it's not something that's not doable. The biggest recommendation I have either if you're thinking about selling a portion of your business now is to get on that and have your accountant provide or put together what I call consolidated financials. And basically what we do is we take the tax return and compare it to the consolidated financial which show a delineation of the different businesses and we're able to perform. Joe: Okay so for the sellers out there listening to that and going well I don't have to have an SBA buyer I can just sell to a cash buyer. You're absolutely right, there's a ridiculous amount of money out there in the landscape for people buying online businesses. The reality is though that you want to cast this broad of a net as possible for potential buyers. And we see this over and over again somebody that's from another country that is selling a business if it's a multi-million dollar business but you're not US based, not filing US tax returns. It is more difficult to sell because the buyer pool is not as large. There are buyers out there that I know personally that have the ability to stroke a check for five million dollars but they're smart and they don't want to. They want to keep as much money as they have … as they can and buy multiple businesses and maybe use someone like Stephen and SBA lending and only put down 10 or 15%. So you do cast a broader net if you can do the consolidated financials. If you're just starting off in business your best approach is to have one LOC for that line of product that eventually you may sell. We had Syed Balkhi on the podcast as well and Syed has a number of different businesses and every time he says “okay I'm done with this one” we're able to list it and sell it very, very easily. And the last one I think we did cash … actually, I think we did two SBA loans and it was very easy because he files separate tax returns for each business. That's the ideal situation. How do you feel Stephen about someone selling a business and they're coming to you with Excel spreadsheets for their profit and losses versus Quick Books? You don't really care about that you're looking at the tax returns and a P&L anyway that's in excel format right? Stephen: Primarily if we're talking just a single business, single return, single P&L's yeah that is fine. So that's not a problem at all. Obviously, the more … accounting is all about substance over form, it's kind of an accounting term. That is true but it can't be hand written or something very unprofessional I mean because ultimately underwriters look at that. If that's just kind of run together and it doesn't make much sense it's not done by someone who knows how to do a P&L or a [inaudible 00:12:47.0] but as long as it looks presentable that's fine. Joe: Well, you and your team are betting on the future success of the business. So first you want to see that the business is run properly. And if somebody is not using Quick Books or Xero or some form of accounting software it's an indication that it's not being run in as professional a manner as possible right? So that … okay, and the buyers look at that that way as well. And I could tell you from a brokering standpoint when you're using Excel spreadsheets for your financials and co-mingling it's much more difficult to get maximum value for it because no matter what things are missed. I had a call this morning where there was several thousand dollars that was buried inside of a marketing budget that was actually a personal thing. We had to dig very, very deep to find it. And that times three adds nine, ten thousand dollars up to the value of the business. So ultimately your view is you want to make it a safe investment in financing this loan and make sure there's a success down the road for the future. Is there a … some sort of multiple barrier that is a ceiling for you? Is it … how do you … it's … I can guess you call it debt to income ratios right? Stephen: Debt service coverage. So let's say … okay, so debt service coverage is primarily what we look at. We really don't look at EBIDTA multiple. I mean we do and we don't. The valuation piece definitely we look at that but primarily we look at a debt service coverage. So for example, if the overall loan is the obligation, annual obligation for a loan is $100,000 let's say, the bottom line number on the tax returns needs to reflect at least $115,000. Giving us a debt service coverage of 1.15. Now a lot of sellers run their similar personal expenses through the tax returns. I'm able to add those back so you can't just take a tax return and say okay it's a bottom line of 115,000. You got to take whatever the bottom line number is and then their add backs. Standard add backs would be interest, [inaudible 00:15:02.7], depreciation, amortization, those are primarily some of the add backs. Some of the seller discretionary add backs might be … especially if it's an FBA setup type business where there's run expense, well, the new owner probably will just run it as a home based business, some people add that back. Some people tend to run their car expenses through even though it's a home based business. I'm able to add that back. And any one time expenses, the revamping of a website or other ancillary things or a one time they could add those back. And I take that number and determine the means and debt service coverage. Joe: Do you pull those from our spreadsheets because we have add backs and do you look at those or do you dig into the tax returns for the add backs? Wouldn't it be hard to find them in tax returns? Stephen: Yeah so both, I look at what you provide in terms of your spreadsheet but some of those I'm not able to add back like typically insurance would be really hard. It'd be hard fought to have an underwriter add back insurance expense for example. Joe: It shouldn't be added back. I agree. If it's an expense that's going to carry forward it shouldn't be an add back. Stephen: Yeah and really those … so of your add backs, the ones you reflect typically on your spreadsheet I'm able to add most of those back and those … I use that spreadsheet as a roadmap. But I do go into the tax returns and make sure that the numbers are aligned. And then I'm able to really dig into a tax return and see if there's any other type of add backs that I'm able to find. Joe: Okay, so from a seller's perspective they want to do the best they can not to co-mingle multiple businesses under one tax return. Obviously, have tax returns and a good financial so we can dig into the add backs and make sure that debt to income ratio is going to work, anything else that they should be considering? I think you said obviously you don't want a business that's balanced on just one SKU doing 90% of the revenue. Ultimately the bottom line is you want to make sure that the bank is going to get paid from the person buying the business and it's going to be a success right? Stephen: Yeah and another thing we look at if there's any sort of declining revenue or a blip where … for example I had a client last year that completely lift Chinese new year and didn't have inventory to sell. So there was a blip but I was able to explain that to an underwriter. And obviously with the new buyer who felt that this business [inaudible 00:17:38.3] little bit higher. He was able to avoid any blips in the coming [inaudible 00:17:42.9] for example. So it's also an explanation there. The key for sellers is even if you're not considering selling your business now get these things in place so when you go to sell you're going to get the most amount [inaudible 00:17:58.5] of your business. I had a lot of sellers come to me and it's kind of like they want to list now and their financials are a disaster now. So I recommended that buyers kind of get on the ball. Maybe it's a new year's resolution to fire your current accountant and hire a good one and to really get the financials in place and put certain financial things in place now or pay dividends in the future. Joe: Yeah, I'd refer people to certain e-commerce bookkeepers, two or three of them on a regular basis and have them go back … they'll go back in this case to 2019 and import all the bank statements and vendor invoices and everything and get things updated and accurate. And Quick Books actually helps the CPA do their job better. On a go forward basis, it's the best thing in my experience for a decent sized business to use somebody else. Let them focus on the bookkeeping and you focus on running the business and doing … driving revenue and maximizing profit. I think that's really going to work. Stephen: Oh absolutely. And the return on that investment Joe, I mean you had a podcast recently that— Joe: I'm touched. Stephen: The return on that investment is enormous. Joe: And it's incredible. I've seen it happen firsthand where we've had P&L's in Excel spreadsheets and the deal fell through three or four times and then the guy took the same information, hired a bookkeeper, they put it into Quick Books and we sold the business for 50,000 more of that … I think we had again three or four LOI's and it sold quickly which is fascinating; a fascinating study. Let's talk a little bit Stephen about you. About e-commerce lending and your group and how you think outside the box. Because I want to talk about this a little bit. Not all lenders are created equal. You and I have a transaction going on right now where you had to really think outside the box. And I'm going to summarize it and I want you to then just talk about what your thought process was and how you approached it. We have a buyer at Quiet Light Brokerage that again has the money to stroke a check but he is in a situation where he's building a portfolio of businesses and he's using the SBA lending process. Buyers can take up to what … five million dollars in money right? Stephen: Primarily. Joe: So somebody could buy five … I guess that would be one million dollars I'd then be putting in loans right? They're liable for up to five million. So he's buying multiple businesses— Stephen: One loan or 10 loans it doesn't matter. Joe: Okay perfect. So he has two under a letter of intent with Quiet Light Brokerage now and mine is in the process first. And he's got the wherewithal but I think he had some pretty sizable loans that threw off his overall debt to income ratio. How did you work that out? Stephen: So … and that definitely took a lot of out of the box thinking in the sense that he had … he has an Amazon loan and I can't divulge too much personal information but the monthly payment on the Amazon loan was staggering. It was five figures on a monthly basis. I looked at debt service coverage and throw in a very large five figure monthly payment through all the numbers ROI. Joe: And this is on a separate business that he owns. Stephen: Separate business that he owns. Joe: Right, okay. Stephen: Because it does affect what's called global debt service coverage. So on a separate business that he owns which happens to be an online business. Joe: Right. Stephen: He has very large payment and then he purchased a bunch of inventory and financed it through Amazon. So it threw all the numbers off. So you kind of have to dig deep and say okay how about we refinance at that, take that monkey off his … that large knot off his back and be able to incorporate, be able to reduce that monthly payment and still get the new purchase done. And that's what I'm in the process of doing. His new purchase, his loan on his new business acquisition was just approved and I'm going to process at refinancing his Amazon loan. Joe: Now the Amazon lending loan is very prevalent these days with Amazon based businesses. And you and I have done just for the record content site, SaaS business, all sorts of [inaudible 00:22:00.5] certainly not just Amazon. But in this situation, this particular individual had several hundred thousand dollars in loans and the money gets withdrawn out of their Amazon deposits. Do you recall what the interest rate was then? What his payments were? What the interest rate was and compare it to what you're going to be able to do for him? I just want to emphasize you thinking outside the box and how much money you're going to save this guy on a monthly basis. Because he's thrilled right now I got to tell you he's thrilled. Stephen: So his monthly knot with Amazon was 48,700 and something. Joe: Holy cow, okay. Stephen: It's going to be a couple of grand. Joe: No way 48,000 down to $2,000 … that's amazing. Thank you for thinking outside the box. You're helping him and you're helping a couple of the sellers of the businesses that were doing deals on now. That's fantastic. Stephen: Yeah, and you touched on something really important now. I do have a fair amount of buyers out there, actually, currently 347 buyers out there looking for businesses to buy. And quite a few of them can easily [inaudible 00:23:03.5] for a two three million dollar business but they're building a portfolio. So back to your comment about portfolios a lot of buyers out there right now are building portfolios. They want to buy two, three, four different businesses … online businesses for the course of the next two or three years. And they don't want to use up all their cash. And the fact remains is that when you're trying to scale a business cash is king. You need cash to scale a business. You need to buy additional inventory. You need to grow it. And if you're cash strapped it's really hard to grow an online business. So I'm helping several of those buyers accomplish that. So an SBA loan is not just for the person who needs a little bit lower barrier to entry. An SBA loan is also for the person that could easily pay cash but chooses not to, to stay in line with his or her business goals Joe: Absolutely. Well, let's talk about the buyers a little bit and what you look for in a buyer? You and I have never had a situation where we brought a buyer and you said yes and then it turned out they weren't qualified. But I had a situation a few years ago where I had a couple of Harvard MBA graduates. They literally just graduated a month before from Harvard. They got their Master's in business and they decided to partner on an investment in an online business. And they had some funds. One of the graduates had some funds from a parent. It went through the process. They're pre-approved from a different lender and then underwriting said these guys have absolutely no real world experience we're not betting … I think the deal was two million dollars. We're not betting two million dollars on these guys. Yeah, their pedigree is good, their education fantastic but no and the deal fell apart. What do you look for? Are you looking for real world experience? Is there a certain asset value that they need to have? How do you handle it when somebody comes to you? What do you look for? Stephen: So first I look at … I try to determine and I do interview my buyers. So once you refer them to me I do interview them as you know and one of the first things I really touch on is experience; so first determining if they have direct experience or indirect experience. And then as I mentioned in a previous podcast it's almost like going for a job interview, even if you don't have direct experience you need to make the person real comfortable with hiring you. The same goes with a loan is that even if you don't have direct experience what business … what skill sets do you have that's transferrable and also who's going to fill the void of having direct … let's say SEO experience or direct experience in the space? So those two things I look at. So if the person has direct experience, pretty much a no brainer. A person that doesn't have direct experience it's putting together the narrative like paying underwriter even though here she doesn't have direct experience but indirect experience in these categories. And additionally, they're going to have support via an employee or a contracted employee that that fill a void. Joe: I got you. Stephen: So I'm able to … I've never … honestly, I've never had a deal where an underwriter has said gosh that's great they went to Harvard but they have no direct experience. Joe: We had a situation … I'm going to name a name here but I'm only going to use their first name; a guy named Rocky. Rocky was I think he was in his 60's. He retired and ran a General Manager for some car dealership something … somewhere in the country. I loved the guy. I thought he was amazing. Just as a broker, as a lender you just … you connect with somebody like I want to help this guy. I want to find him the ideal business. Although let me say I told him he's crazy. He didn't need to buy a business. He was retired. What for? You have plenty of money I'm like you're crazy just go play golf or something. But he ended up buying something from us and he didn't have any direct online experience. He was a GM for dealerships that yeah they had websites but he didn't run them himself. I find there are a lot of people in the corporate world that are putting in 60 hours a week that look at the e-commerce entrepreneurs that are selling a business when they're working 20 hours a week and they're making more money and they want to live that life. They want to spend more time with their family, with their kids, travel. Are a lot of the folks that come to you these types of people, and is that in direct experience still okay? Stephen: Yeah so to answer your question yes a lot are. Be it Rocky or any other, they don't have direct experience. So the thing about Rocky is that … first, off he is incredibly likable, incredibly well spoken, and have a very strong resume. The guy was successful in his professional career. Joe: Yeah. Stephen: And then unlike somebody working at a low skill job the guy ran the car dealerships which he was 60 hours. Or he was probably working 90 hours a week now but with a transferable skill set. And also he filled that void of not having direct experience in running an online business but was able to fill that void by bringing somebody in. So we felt very comfortable with that and he ultimately was approved. And the last time I talked to him he's doing very well. Joe: Yeah, I think he bought a business from Amanda. I didn't have one for him at the time but Quiet Light, in general, had one. And I think Amanda loved working with him as much as you did. So the likability factor that Rocky had, when buyers come to you is that important? Do you have to like them to do business or? Stephen: Well not like … I think— Joe: Make a difference with human right? Does it make it a better—? Stephen: They are human. So an underwriter is human and if they have a good dialogue with the buyer, for example, Nathan was incredible as well. Joe: Yeah. Stephen: One of the reasons Nathan's loan sailed through is because he was very well spoken and had the incredible background to be successful. So yeah it does. Joe: Okay so we're going to just touch on that thing that everybody knows but they don't talk about and that is if somebody comes to me, if somebody comes to you and they want to buy a business we want to sell you a business. But if you are 10 times more difficult than the next person and they also want to buy a business, my client … my seller is going to say okay well I've got an offer from each which one do you like more Joe, talk about the plus and minuses. And we've got to do that. And in your case you just said you've got something like 354 buyers on your list. They're looking for a business, they're not buying it from you, they're buying it from the likes of Quiet Light Brokerage. Stephen: Right. Joe: But you still have to work with them on a regular basis and you still have to go through the process with them and be likable. Simple thing guys, everybody listening just be likable. Just because you've got the ability to stroke a check doesn't mean that you can push a guy like Stephen around. There's lots of people that are trying to buy a business, lots of people that are trying to sell businesses and being likable is so-so key because this is an online world. We're not sitting across the table from each other and it makes a huge difference being likeable in the process. Stephen: We've kind of touched on that. I was recently … I have a buyer who's been looking for a year and a half. Not to scare new buyers out there but sometimes it does take a while. But he's not likable. Joe: Okay. Stephen: And he was on a phone call … I was on it as well with the seller and he was beating up the seller on the phone in front of me like I wasn't on the call. I don't know but … and the seller chose another buyer. Joe: It's not hard. I'll talk from personal experience. When I sold my business I remember being on one of these buyer conference calls. I had three or four. Jason Yellowitz here at Quiet Light sold my business way back in 2010. And I had three or four calls with potential buyers before it went under contract and sold it. But I remember sitting … I was in the car on a call and I'm sitting in a parking lot and I've got this guy just belittling my business and talking about all the negative things and I'm just to all I can do to end the call. It's you know … to not end the call and to be polite and it was really hard. And even if he made me a full price offer … all cash, full price offer I have to take into account, sellers have to take into account how difficult that particular type of buyer is going to be in due diligence and in the training and transition period. There's a cording, a relationship it's … it ends at a certain period but you're going to be in a relationship with that person and you want to make that as pleasant and as enjoyable as possible. So being likable is critical without a doubt. Stephen: Absolutely. Joe: What are the top two or three qualities that you look for aside from good financials from the buyer? Like, do they have to have a certain debt to income ratio? Do they have to have certain assets in order to buy a business? Stephen: As I would say assets it's more present driven unlike buying a house. I think we definitely look at what's called post-closing liquidity. For example, when all the dust settles is it broke after closing or still has a fair amount of cushion. So we definitely look at that. Is there outside income? Does [inaudible 00:32:09.5] have a … what I call a day job to … for outside income? That's another thing we look at. So those are two very important variables. Credit score is important but it's not like buying a home where you get to really perfect your lending terms. It's pretty much either get a loan or you don't get a loan in the SBA world. A recent issue … if the person is being down with a ton of personal debt that's something that we look at. Generally, that's a character … it's the ones living beyond their means that's generally not liked. So those are just some of the variables. And also what I look at is does this person have the skill set to be able to scale a business or is the business going to go stagnant as it transitions over to him or her. So that's another thing we look at but [inaudible 00:33:00.5] just some of the variables. Joe: So when someone comes to you and says I want to buy a business part of what you do is you look at their financials. You look at all those variables and you say okay great you qualify to buy a business up to a certain amount. Is that the process? Do you say okay … do you give him a guide as in terms of you can buy something up to a million or two million [inaudible 00:33:19.8] like that? Stephen: Yes and a lot of the determining factor is based on their … is it direct, do they have direct experience or indirect experience? So that is going to move— Joe: Noted. Okay. Stephen: Secondly, post-closing liquidity that's really what I focus on. If the person is trying to buy a million dollar business he has to inject or put down a hundred grand and he has 110,000 in the bank that's not going to work. So we kind of have to move the needle down. Joe: And in that situation, they wouldn't … it's not that they don't qualify to buy a business but in that situation, they wouldn't qualify for a million dollar business maybe a half a million dollar business. Stephen: Right, it would move the target price down a little bit. Joe: Okay so just let me clarify that so that somebody has a $110,000 and they want to buy an SBA business and put 10% down, for those listening that's generally the number 10 to 15% down, 110,000 you're going to be left with 10 grand; not going to work. So you got to look at a half a million dollar business. Stephen: Or 800, 750 something like that. Joe: Yeah and then you look at their debt, what they have, what they need to live off of and that smaller business is not going to cash flow as high especially after the debt service from your loan. So you look at all of that and help them with what they're capable of buying first and foremost right? Stephen: Yeah, most of my buyers have what I call a day job so most of their … in most cases their day job covers their personal debt so that's rarely a real factor. Now I do have an individual recently who didn't have a day job and had tons of personal debts so that kind of blew her out of the water. But generally we do look at that. So again back to post-closing liquidity what I do is … so for all of you out there once Joe refers a client to me for pre-qualification I'm able to have an interview with that person on a scheduled call and ask some questions and also they provide me what's called a financial statement. And then I'm able to in most cases issue a pre-qualification and give them a target amount. In the case … in the example that was well over 800,000 for example. And then that person goes back to Joe and says okay I'm pre-qualified with Stephen, he told me to look at businesses around 800,000 let's go. Joe: And then they have a path which is the most important thing. Somebody that doesn't know what they're looking for, doesn't know what they're buying capabilities are is less qualified from our view. So one of the things we want you to do folks if you're out there as a buyer reach out to someone like Stephen and get pre-qualified so that it will help you narrow your focus. And then the next step is to look at as many listings as possible from the online world and figure out what you like and don't like about the business. When you find the right one if it's a great business you want to be in a position where you're already prequalified to act quickly. Because if it's a great business guess what other people are going to be looking at it and making offers as well, really important there. Stephen: Absolutely especially since there are a lot of buyers out there and if you snooze you're going to lose. So you need to kind of get your house in order before looking. Joe: Absolutely, I agree 1000%. So let's talk quickly about the qualifications of the buyer. Do they have to be a US citizen? Stephen: They could be either a green card holder or a US citizen living in the United States. Joe: That green card holder or US citizen living in the United States, the business itself does it have to be a US citizen or a green card holder filing US tax returns? Stephen: In most cases yes depending on the structure of the business. Joe: Okay, there's always a sort of gray area in the situation. Stephen: Yes, it depends on the structure, you kind of different components as in the past few company on the foreign entity— Joe: Right. Stephen: Things that does affect that answer. Joe: Right. Okay and then your business and the size of loans that you guys generally do, are we're looking at you're looking for a half a million and up two, three million, where is your sweet spot in terms of lending? Stephen: So generally my personal loan floor let's call it is half a million dollars. But obviously, if it's a client I've been working with and happens to just look at $800,000 businesses I would grant one for 400,000 on that person. My average loan amount is about a one and a half million dollar range. So … and you know looking at my 2018 numbers that's close to 60 million, 40 transactions, that's about that number. Joe: I got you. I think we have 38 of them that were directed at me I think right? No, I'm kidding. Stephen: 41. Joe: So you're loaning on the value of the business. And what about if it's an inventory based business are you loaning for the value of the inventory as well? And then working capital … does somebody, do you always loan … give working capital money so that they— Stephen: Always. So a very good topic here so obviously I'm going to finance the business itself. I'm also … if the purchase price of the business does not include inventory I finance the inventory, the on-hand inventory. And what I do is I work with you Joe in determining what that number is going to be at closing. So I finance that. I also include working capital. And that working capital I generally work it into a loan in a sense that I'm able to include it in your market … not directly your market, so okay of that 100,000 working capital 50 is going to be for additional inventory above and beyond what's being purchased with the business. And the other 50 is going to be marketing campaign or advertising campaign, it could be for hiring support staff. Joe: Okay and then lastly I want to talk about the term of the loans. We're talking five years, 10 years, 30 years, what are we looking at? Stephen: It's a 10 year loan and of all those components, by the way, it ends up being all in one loan. It's not where you have separate loans for each. So it's all incorporated into a 10 year SBA loan. Joe: Okay and 5, 6%interest rate somewhere in that range; five to seven? Stephen: Base prime plus two and three quarters, right now it's 8.25. Joe: Prime plus two and three quarters. Okay so for those that want to run their own numbers 10% down, 10 year note, prime plus two and three quarters, do the math on that. Stephen: Yeah. Joe: The seller note in 2017 and prior to that in most of the transactions that we did or did together you required some sort of seller note. And that changed in 2018 so for … got a business that's a million and a half and somebody wants to put down 15% are you requiring a seller note on a deal of that size or are you not anymore? Stephen: So up to 2017 a seller note was required by the SBA and not by the invidual lender. Joe: Okay. Stephen: So typically it was 10% down payment let's call it from the buyer, 15 from the seller or vice versa in terms of the seller note for a total of 25% down payment rejection. Joe: Okay. Stephen: In '18 the barrier to entry was lower. The overall requirement paying on a deal is the minimum 10%. In terms of what lenders require, some lenders require a seller note. We do not. Sometimes I incorporate a seller note to strengthen the loan especially if the buyer does not have direct online experience. So it gives kind of the underwriter warm fuzzies in the sense that the transition will most likely go smoother. The seller has a little bit of skin on the game. So there are situations where I do incorporate a seller note for approval purposes. Joe: So for buyers, sellers, even other brokers listening to this, this is you know you're hearing Stephen say I incorporate this or I incorporate that to help the underwriter feel better about the loan and make sure it goes through. What I do personally is when I have a deal that's pre-qualified by Stephen or someone like Stephen when I get an offer on the business A) I want to know if Stephen knows who they are and if they're working with him and how they look qualification wise. But B) I really like to send the deal structure to you Stephen and say this is the deal structure is this going to float with your underwriters? And I think that's critical to the ultimate success of the loan and the transaction process. Because the last thing that we want … it's happened once or twice and I don't recall if it was with you or not but … where you've … actually no it was with you where the underwriter looked at something and they had to tweak it just a little bit, had to increase the seller note by 5% or something like that. That's not what we want to do so now I run everything by you prior to having a letter of intent signed. I recommend everybody to do that if they're going to do an SBA loan through Stephen and e-commerce lending. Stephen: Absolutely, so that's a very good point as we continue down the path of e-commerce lending I am constantly tweaking the way I do things. And that's one thing I do is I bet really hard upfront so there aren't changes on the backend. Fortunately some of my buyers don't [inaudible 00:42:26.4] the businesses that they're looking at prior to signing a letter of intent. It's kind of an after they do that they come to me and say hey I just bought this business and here's the deal structure I want you [inaudible 00:42:38.3] well that's not going to work. Joe: Yup they don't do that with Quiet Light they have to [crosstalk 00:42:41.7] so the whole process we require that conference call. Because we … it's not, we don't want people to go under a letter of intent just to tie it up and then make a decision. We want them to make the decision, go under letter of intent, and close and go through that process. It just saves everybody a lot of time and hassle. Stephen: It really does. Joe: Okay, any last thoughts about … you want to share with the buyers or sellers that are listening to the podcast today? Stephen: Yeah in terms of sellers even if you're not selling a business now please reach out to me in general and have us put together a game plan for future sale. It's really, really important and again it will be dividends on the backend. And then for you buyers out there reach out to me. I'm more than happy to pre-qualify you for a business. You can reach me at stephen@ecommercelending.com and the first name is spelled ph or call me at 813-766-4524. Joe: Thanks. I will put that on the show notes as well. The last thing I want to say is just to reiterate what you're talking about there with the sellers and it's called choose your pain. Go through the pain of getting your financials in good shape now and having a great transaction and a sale or don't do it and you're choosing your pain later because it's going to be difficult. You're going to be … you're bank account is going to be in pain because you're not going to get as much value for your business. So make the choice and hopefully you'll choose that first one. It's not fun, it's not exciting but it's the right thing to do. Do some valuation exit planning, reach out to Stephen; reach out to anybody at Quiet Light. Go to inquiries@quietlightbrokerage.com myself, Mark, anybody on the team is happy to help you even if you're not planning to sell your business for another two, three, four years. That's what we're here for. Stephen, you're awesome as always. Thanks so much for your time. I look forward to a great 2019 with you. Stephen: Absolutely, Joe. Thanks for having me. I'm looking forward to it as well. Joe: All right man, talk to you soon. Links and Resources: ECommerce Lending Email Stephen Call Stephen 1-813-766-4524
Hey guys! Today I have Stephen Speer on the show and he is the Vice President of E-Commerce Business Acquisition at Bank United. We go through some very specific details for how you need to shape your business to make it attractive to buyers. We go through how people should run their accounting - it's not as easy as simply deciding you're going to sell, if you want to get the most bang for your buck, you need to make sure your business is prepped in the right way. Not only that, we also talk about how you can also go out there and use Stephen to help finance a purchase of a business. If the specific business you're looking at has the right numbers, Stephen can help you find finance the loan based on those numbers and not your own wealth! This was really eye opening to me! If you'd like to talk to Stephen or find out more, you can contact him below and find out more below - and yes he was brave enough to put his real cell phone down so take advantage of it! SSpeer@BankUnited.com Cell: 813.766.4524 BankUnited.com/SBF
If you've ever wanted to sell or purchase a SaaS business, listen to this Podcast because Nathan Singh has done both. He sold his own SaaS business in early 2017, only to turn around and buy a bigger SaaS business in December of the same year. He's a former NASA Scientist who out-negotiated a full price, all cash buyer to win the deal and close on a multi-million dollar SaaS website. In this interview Nathan shares how he approached his listing review, initial seller conference call, due diligence, navigating the SBA process and the transition after the sale. Nathan also shares why he feels SaaS businesses are the right fit for him, and what other types of website business models he looked at during his search. Episode Highlights: Learn how to make a buyer love you – and want to sell to only you. Interviews should be conversational, friendly and flow naturally. Nathan shares his SaaS due diligence process for this business. Seller was meticulous using Asana and Dropbox with SOPs and a streamlined process. How to navigate the SBA process and the team he worked with. What was it like to take over a remote team that was loyal to the owner. How he took over the business, worked for three weeks and then went on a three week vacation. SaaS Businesses produce recurring revenue without product working capital. Seller worked part-time and Nathan is planning full-time to expand and growth the business. Nathan purchased this SaaS business with an SBA Loan. Tax returns matching the P&L is great, but not always the case for solopreneurs. Keeping the sale confidential is critical until the APA is singed. https://youtu.be/yj_XkpWdRKs Transcription Mark: Hey Joe, how are you doing? Joe: Doing great today, how are you doing today Mark? Mark: I'm still under the weather. Joe: I had somebody tell me at the prosper show recently that they obviously enjoyed the podcast they came out to pay this compliment, but that he could tell we were in different parts of the country. I'm not sure how, I said “Did you watch” he said “No, I listened”. And he knows that we're in different parts of the country. So where are you in the world just so people understand? Mark: How in the world did he know that? Joe: I don't know. It's your funny accent I think. Mark: I'm up from Minnesota, although people think that Minnesotans have an accent, we do, but especially up north. Not as much in the city. I'm in the Twin Cities the Saint Paul side. If anybody's ever coming to the twin cities just drop me a wine and be happy to get together. Where are you? Joe: I'm just northern shell at North Carolina out in Morris zone North Carolina, and the more people I talk to, there's lots of sellers around here, lots of buyers around here and I've connected to just quite a few so anybody in this area, reach out. Mark: I thought down in North Carolina you guys supposed to have a bit of a twang accent, aren't you? Joe: No, not from here. [inaudible 0:01:47] from here. Everybody moves here because they're too darn cold up north. I grew up in Maine. We fled to the south back in 2006. Mark: Ah, ah. Whoever that was that knew we were in different parts of the country, I want to know how. That's pretty good. Joe: Not only did he know that, he came up to me to thank you and me personally for doing the Podcast, number one, and doing it with Norm Ferrar on SOP's because he got to connect with Norm, and it helped take his business to the next level, and he said it has made a huge difference in his business and his life. Mark: That's fantastic! Joe: Yeah! It's a feel good moment at that time. Mark: We got to be careful; our heads are going to get really big. Joe: I know, I know. Let's talk about somebody who doesn't have a big head but should, because he's a really impressive guy. That's Nathan Singh. He bought a multi-million dollar SaaS site for a million. He has also been a client. We sold his SaaS businesses before. You remember Nathan well, right? Mark: Absolutely! Joe: Well, Nathan is one of the nicest guys, very humble. Former NASA scientist, NASA engineer, and turned entrepreneur. We worked together first on the sale of his business last spring, and then he purchased a multi-million dollar SaaS site I've closed in the fourth quarter. And in review, we're sharing on this Podcast a lot of the things that he did right to make a great impression on the buyer, to out-negotiate all cash buyers to work with the SBA and lender to literally, quote, Nathan is one of my favorite clients of all times from the SBA lender, and the under writer as well. He instilled confidence in everyone all along the way that made him the choice to be the buyer that they approved him overlooking at other buyers as well, and he has just done a great job. Getting the business sold and then he talks a little bit about what he has done since purchasing the business including going on a three week vacation within three weeks of buying a multi-million SaaS business. Mark: Wow that's pretty brave! I don't think I could've done that. Joe: He had it planned, he took it and things went well, and they continue to go well. Mark: That's really good. So I'm excited to listen to Nathan. Nathan is generally, one of the nicest guys I've dealt with in 10 years, and I've dealt with a lot of nice people but he rises at the top of the list of one of the nicest guys. I'm excited to see him in the video, because I don't think I've ever met him in person. Also, more importantly, listen to what he has to say. Mark: Let's go to it! Joe: Hey Nathan welcome to Quiet Light Podcast! How are you today? Nathan: I'm doing well, thanks for having me. Joe: Excellent man! We haven't chatted for a while. I know you've been traveling so welcome back. Listen, we've talked about this briefly but the tradition on the Quiet Light Podcast is that we don't read scripts and do flowing introductions of our guests. We'd rather hear it straight from you so, for the folks that are listening today, can you share some background on yourself as an entrepreneur and where you come from? Nathan: Yes sure. So, before I was even an entrepreneur, I started off doing software engineering, and mostly high level stuff on requirements and project management. Work on department of defense for a couple of years and then moved on to their space operation. So while I was there, I really got the bug, for trying to start my own business that we knew we have an idea what I was going to do, but I just happen to run across somebody who was selling an app and basically started his app and it was a screenwriting program called Scripts Pro, brew that out for a couple of years and then it got acquired, and I was like “I want to do this again” so it just rings and repeat. After that I had an online ordering platform called Order Zen and had the same with that. At that time was actually easy to broker. So I brew that out till what I can do, and then we got that acquired, of course with a seller for that one. Pretty much after that, we became very tight, and I monitored your listings specifically, very closely, and then we came across the listing for Envira Gallery and that's kind of have [inaudible 0:05:57] Basically, that's pretty much the background that I had since industry extinct and that's why I [inaudible 0:06:02] it over to this senior entrepreneur acquisitions have been online businesses. Joe: I think you sort of lightly flew, touched over the fact that you were a NASA scientist. I mean, come on, that's a glowing thing to have in your resume. Let's not make that too light. It's an interesting transition from a scientist working at NASA to becoming an entrepreneur. I guess once you get the bugs, you will get the bugging, and you can't stop. So that's great. So I want to talk a little bit about the process that we went through, and you in particular, went through in buying Syed's business. Syed was a guest on the Podcast as well, as you know. In terms of how it works for you and what we looked at, can you, for the people that are out there looking at businesses and building portfolios of online businesses, can you talk a little bit about your vetting process and how you went about it? Then we'll jump into how you handled the call of Syed and the whole process right through the closing. Nathan: Yeah, absolutely. So the good thing, I mean I had some pretty good time between the time that I sold my last business and the time that I was working. So I got pretty acquainted to what was in the market, multiples they were going for, and the kind of business that sell out. So predominantly I was looking at SaaS businesses. I've been it in before. I love the fact that it was recurring revenue, there's no product I had to deal with, so I really zero in on that as my primary, well, it's more left open to great businesses that had good year over year return, and Syed just sort of filled all those checkmarks. They had great in over a year return, it was growing. In his case there was kind of a lower owner involvement which is great because that allows me to come in at full time and really push at the growth. So those were some of the main key characteristics. But one of the biggest ones, I know that you're familiar with this one. First question I'll ask you is, “Joe, is this taxable?” and I wanted to make sure that was it, because I wanted to leverage my money as much as possible. It may not be for everybody but we certainly list, so I've been trying to pursue SBA business and the loans for a while, [inaudible 0:08:04] And as you know that's not been easy for the last, however many years. But I would say within the last year too, I've seen more qualified banks and qualified SBA folks come in and be able to really take that sort of thing with ecommerce businesses and SaaS businesses, know what they're talking about, and present it to their credit department, and make it happen, and I actually solve with Stephen Speer, he's not even a competitor, he's a guest as well. Joe: That's right Stephen Speer from BankUnited, for those that haven't heard the Podcast, he was a guest. Very informative, as far as lenders go, I'd say Stephen is top notch, the best, and he's an entrepreneur, sort of, himself. Yes he's a lender with BankUnited but he works from home often, more often than not, and lives our lifestyle which is really unique, and he understands ecommerce and so he is underwriter, really important. So for those not familiar with the SBA, it's Small Business Administration. If you're buying a two million dollar business for instance, you don't have to have two million dollars. You can have 200,000 dollars and really leverage your money. But note, is Austin a ten year note which obviously works very well in terms of these online businesses. Let's jump to the first call that you had with Syed. Nathan, can you talk about your objective was on that first conference call would start? Nathan: Yeah, so the objective is pretty much similar as with most sellers, you try to get a feel for the seller and knowing the business with its seller personally. You're going to be working pretty close to this guy or girl. So, the main thing is, I want to understand what Syed does day to day, what is his outlook for the business, you know, kind of that more, the regular things that you'll for even if you're buying a house, and how the thing was maintained. So with Syed, it was really, we talked about this before. He knew early on that I was a gator so that kind of help me knock a little bit there too. Joe: What do you mean gator? What does that… Nathan: For the gator, so quarter gator not [inaudible 0:10:11] it's seminal, it's two different things.. Joe: Did you see the Podcast by the way? Nathan: I heard the Podcast with Syed. Joe: I put the hat on and I have a gator said hold up… There it is right there folks.. Nathan: But yeah, it was really bad to understand, you know, kind of gains and knots in the businesses. I was a buyer, one of the specific things you're looking for is, is there anything I'm missing that wasn't in the perspectives, in terms of, what is the seller doing that if I remove him from this equation, will I still be able to do this? Because that taught something that you will rarely see at perspectives and even on conversation. You're kind of feeling out for that but at the main time, at the main thing, what I would advise, anybody that's listening that's looking to buy a business, because I've been doing this for a while, in terms of talking to sellers, and back and forth, and I've been selling my own business. You don't want this to be a stringent interview where you're just running through all these questions, you want to be very conversational and let it flow. I've gotten a lot of good results by doing things that way. I think that was the main thing, is that we kept it friendly and conversational instead of, “I'm trying to figure out why you're selling this because I don't trust you.” It was just a totally different approach. Joe: I can tell you that, with the conversation that you had with Syed, he has told me that on that call he wasn't looking forward to it being over. He enjoyed the conversation and the things that you had in common like the gators, but more along the line of taking care of the customers, and taking care of your people or your staff first, and he really enjoyed it. Where some of the other conversations that other seller have, they can't wait until it's over. I had that experience with one of the people that called me when I had my business for sale back in 2010. He was rude, he was abrasive, and I did all I could to stay on the line and be polite, and just wanted the call to be over. Even if he made me a full press offer I would have a hard time selling him the business. So that makes a huge difference, I think when you ended the call with Syed, his thought was, “Man I really hope Nathan makes an offer, loves to do business with him, and the people that are using my services and products, and the staff that I have in place, will really enjoy working with Nathan and thrives with him as the leader of the business.” Is that kind of what you were shooting for or it's just natural that you did that? Nathan: You know I think it's a little bit of both, I've sold being on the opposite side and being on Syed's then while I was selling my business, I've come across different buyers and newer party's conversations, when you just talk to them, you're like, this is not the right fit. Even if this guy came with a complete cash offer or whatever it could be, this may not be the right fit. With Syed, I kind of guessing here, I think he was sort of looking, not so much about the deal or the money but he was looking for a right fit because he was worried about his folks that were, i mean these are all permanent employees with no contract, there's really in this business, five of them, and so he really cared about them and he really cared about the customers. A lot of it came from me just doing things that were customer centered, I've always run companies like that, I've run teams that way, and I just sort of mentioned that, I was like, I don't know who else your other buyers are, but this is the way I do things, so I don't know if that fits within your battle, it just happen to be that way, and then I heard later on that these were his core values, and those are my core values, and we just sort of mesh over that. Joe: Yeah, it was exciting factor in choosing you over the, technically, two other buyers. Let's talk about, jump forward to your due diligence process, what was your goal in due diligence, how did you approach it, and how long did it take? Nathan: You know, it's funny. I've done more due diligence in past businesses that was much smaller. I'll sort of elaborate it on line. So the initial due diligence I've coarsely didn't know, returns on profit and loss versus statements and all that good stuff, what you're supposed to do. I did not do as deep with due diligence solely because of the talks that me and Syed did have, and just the reputation that Syed had. So his influence in the WordPress community, he has got a lot on the line. So I didn't really have to worry about him ripping you of and stuff like that. He was really worried about, they going to the right buyers, versus me worrying I've got the wrong seller and the wrong product and… Joe: But you still verified that financials that was to make sure… Nathan: Yeah, the basic stuff was all done but I didn't lose any sleep worrying if it's something was going to happen because, again, there's still background that you've parked over this. When you see that the tax returns are completely reflective with the P&L that got submitted and the perspectives, that right there gives me the warm fuzzy I need as I go forward. I don't have to kick and [inaudible 0:15:00] as much, trying to figure out where am I getting ripped off. You're going more with the mindset, okay the basis is there and everything else should just work flow and it did. But that was the main stuff, it's just making sure that everything wind up with ways that it was. Joe: You only note on the tax returns, for those buyers and sellers listening, Syed had a business partner, so often time with partners, the tax returns and the P&L's are very very clean. When you are a solo entrepreneur, your more things, personal things with the business, it can get a little bit messier. The SBA looks at the tax returns, first and foremost, they'll use the P&L's if it's halfway through the year, and three quarters went through the year, thanks for that nature. But the tax returns are first and foremost, and what they do, their valuations off of. So don't be completely afraid if you're a solo entrepreneur, that you cannot sell a business, then have it be, financed with an SBA loan because you absolutely can. With the lenders that we've worked with, they understand the add tax schedules and the personal benefits that anyone takes, and so do the underwriters within the group that we work with there. So, you didn't worry too much about the due diligence process, naturally, you verified the financials, you had several calls with Syed, and you went through the process with the SBA. Let's jump to that for just a moment, what was it like going through the SBA process and what did you had to do? Nathan: Yeah, the fun thing is that I had actually been through this process with previous businesses before, and so I've actually gone to that fun part of the business. We just had issues and pulled out. I was familiar going in. So first of all, kudos to Stephen, kudos to you, and kudos to Syed for just being an awesome team for making it all happen. That's probably why we had them work speedy close than what's usually expected. But you know, aside from that, I think having everything ready to go, I mean, Stephen was good about that, and pretty much gave me more or less the stuff that I needed in terms of, “These are things on the checklist, you should probably have this done because from my experience I know that it's more of that likely go through”. That helps, because a lot of times, there's always [inaudible 0:17:17] going on, a lot of times the buyer takes a long time to get stuff back. So we didn't really have that issue here. But you know, again, it really mattered. I've worked with SBA bankers before, and it really matters on who it is that you're dealing with. With Stephen's case, he just had everything down. He's done ecommerce, he's done SaaS businesses, there is no “Well how does this work or where is the? So tell me where the hard assets are in the business?” There was none of that. So that kind of straight lined the process really well for all of us. But I think just having that stuff done upfront, that's what helped us get really done at speedy line. Joe: You said that Stephen and myself and the underwriters all worked very well together and Syed and so on and so forth. I happen to have dinner with Stephen and the underwriter that worked on your business, they were both in Charlotte a couple of weeks ago, and they both talked about you being one of their favorite buyers. So for anybody listening, this stuff matters, Nathan brought a business, would that note to the seller, when somebody else made and all cash offer. The seller chose Nathan over that all cash offer at the same purchase price, because he liked Nathan and what he stood for. The SBA lender and the underwriter, both said that Nathan was one of their favorite buyers of all time which makes process easier. They're going to work harder for you when they like you. It's human nature, so really really important to understand that aspect of it. Let's jump now on to closing, training, and transition, and what's taking place since then. I think we closed just before Christmas. By the way it was probably from letter of intent to closing about 50 days which is fairly short for an SBA loan, and we had a full week of thanksgiving in there, so call it 45ish. What's transpired since you close, how was it going, what was training and transition like and so on and so forth? Nathan: Yeah, again, comparing it to the past businesses I've had and worked with the past sellers, it's been night and day. The great thing is that because of the level of business, you know that will add the seven figures, because Syed runs seven and eight figure business above, he's very meticulous. So the first thing he did was setup, you know when they found a project in a drop box to view list. With all other things that his team needed to do for me, everything I needed in there. So that made it a lot more extreme ride then. Again if you're selling your business and you're getting to that point, make sure you have something like that in place, because that's the other warm fuzz and that lets you know that “Okay it's stuff I'm not thinking about as a buyer, the seller informed about for me” and we kind of running through those checklist. So, you know, I would say the transition went pretty smooth, I mean not really that he cuts.. You know, I talked to the CTO, I talked to the CFO, we all had these one on one's where we talked about what they did, so I made sure that I knew exactly what each person role is because I was taking over a couple of people's roles… Joe: How did they feel by the way, the staff, with you coming in and taking over Syed's role? Were they excited? Were they scared? What was that like to tell them that news? Nathan: You know, I think that initially they were, like most transitions, they were maybe a little one sided, just because, there was a lot of grey areas up until the actual deal was inked. So they were a little one sided, they were a little confused about what was going to happen now, they are getting the impression at something else or did I keep the same things they've had. So from my end, it just took a little bit of, getting them all on, talking to them face to face and letting them know, “Listen, everything stays the same, I've liked the way that Syed have done business, I've planned to keep those same things in place, let me know if there's something you're customed to and that is done because those things have all been accounted for” and so I wanted to do it and make sure I went above and beyond what they were expecting what happened after this transition and just kind of talk them down on the fears of what naturally happens when there's a transition even in corporate out and serious stuff. We're good to go now and that's what kind of passed that. Joe: While we kept it confidential, we didn't want to let the staff know that the business was even for sale, until everything was finalized, inked, and really truly going through. That's something all sellers struggle with, when to tell the core people. In my case, when I sold mine, I think I waited until the asset purchase agreement was signed, because she was valuable to me and I wanted her to stick around for me and for the new owner of the business. So that's what we did here, and I know that Syed said you did a great job instilling confidence in the staff and making them feel comfortable. One of the attractive things about this business is it was one of many businesses for Syed so he wasn't working full time on it. How was the workload then for you, taking over the business? Are you working full time early on or you're finding yourself with more than full time? You're working less? What's that situation like? Nathan: Yes, I'll say initially, at first two weeks, just like any transitions, it was pretty much full time. But I had a pre-planned vacation that's about three weeks long, that I have to go to India. So for me, that was a big deal to make sure that I would be able to leave and just do the minor stuff in the background and have some question, to get things while I'm abroad. Joe: So just, you bought the business, we closed, and then you had two and a half weeks of being around and then you went to India for three weeks? Nathan: Correct. Yeah. Joe: And everything still ran smoothly. Nathan: And everything is still smooth. I mean, that was mentioned to me early on and that was again, that was a really attractive factor to know that. You know, I think you've mentioned that you could move and go to the Far East and come back. That's kind of what I did. So, it was good to come back and see that everything was still in place, that the team was, the team was phenomenal, that Syed did assemble. Each individual player plays a major part in what they do, and for that reason they're also very turnkey. That's a turnkey business, turnkey team. So, that's why when I saw where am I inserting myself, it was kind of learning the role to what's already being done. How can I improve, how can I make things better for them, and be the leadership that Syed has been able to provide and do his other businesses. Joe: Okay, so where do you see your workload now? You were working really busy, after just a couple of weeks you went away for three weeks… Nathan: I would say that corporate atmosphere, it's like still checking at 8:00 to 9:00, I'm out by 5:00 – 5:30 and I'm told, you know, the employees do the same thing. Let's not make this a full 12 or 14 hour a day, and I want to balance that, that work-like balance too. Because I came from that kind of environment and I know it pays good. I usually work the eight or seven hours, sometimes nine whatever it needed. Rather than that, at a certain time before my wife comes home or whatever, I'm usually done, closed out, and I'm trying not to think about it. Joe: Well, what are you working on? Syed didn't work in about a few hours a week on the business and now you're working 30-40. Are you fixing broken things or are you working on to projects and growth opportunities? Nathan: Now the great thing is he built a solid foundation so what I'm really doing is I'm working on the stuff that he wasn't able to do, which is the marketing advertising taking that further gain, the PPC's setup, optimizing on the SEO getting the right content writers in to put that detailed information that we really liked, that's been attracting the other folks and traffic. So it's been really centered around the business development, the marketing and advertising stuff, which has really been done, because again, he's got great and recurring revenue, we've got a great organic traffic through Google, so from that right now, it's the going above and beyond the PPC stuff. The stuff that he didn't have to give and didn't really have to focus on because the business is really self-sustained. Joe: Right, so you want to grow the business, you didn't buy it and just collect a check every month, you're trying to grow it so you're putting in more hours. Nathan: Aside from just the business development, it's also providing that the one on one with these folks. I mean again, these are not contracted. These are folks that have certain benefits and they've liked that type of attention and focus from a leadership. So that's what I'm enable to do, I'm enable to gear about the product road map, provide my input to that where we want to go, instead of just kind of them doing whatever, it's done and just see that the money reach the bank, it's not really that. Joe: As far as much, one thing we haven't touched on is where they work from. You've got five employees, are they all working from an office or they're all remote? Nathan: They are all remote, they have been doing that for many years, so again, I tried to focus and know what side has all of you been doing, since Syed has 40 plus employees, they've been doing this for years, and I think Syed began and has been doing it for 14 to 15 years. So I liked that idea, and I liked the fact that they're able to do this with milestones. I don't know, there's no… You know a lot of times, I would just set a meeting yesterday, but some other guy, they own a company here in Houston, and they were like, how do you keep track? I was like, I don't. There's a lot of trust involved, and there's milestones that are set, and as long as these milestones are being set, I don't care where they're working that 40 hours. Joe: What's your favorite software? What system are you using to communicate and track what they do and work with them? Are you using Slack or what are you focused on? For people that are running remote staff that are having trouble with it, what would you recommend? Nathan: Yeah for Slack it's been awesome. I'm pretty new to Slack, I used Skype on my last business. Slack is way better than that so I highly recommend that. We use Zoom, we do a lot of this, the face to face meetings. I think that matters a lot with the remote staff, was getting at Facetime, and again, letting them know you're just not an employee behind the computer that's just in another state. We're talking to each other, we're going to do once or twice a year meet ups. So we do team building activities, that's super important too. Yeah I would say that Slack, the Zoom, and also Asana. Those things are big key to really help with the project management and the milestones we've set, and Github as well for the developers. Joe: Okay, awesome. Alright Nathan because we're running out of time, how do you see the future of the business? What are you looking over that 12, 24, 36 months? You're going to hold to stay, you grow at 10%, you're going to grow 50%, what are you predicting? Nathan: Yeah, you know, I hate to throw a prediction at it right now, I'm happy if we're over the double digits, anywhere in the double digits will do triple digits in over a year growth, I'm a happy, happy camper. I think when possible again, got a great business, great team in place, and there's nothing but upsides so, I'm looking forward to it. Joe: We'll going to have to check in, in the future and see how it turned out. You have any last minute thoughts for multipliers and sellers? You've been in both shoes, you sold, you offer your services, business, you bought one, any last minute thoughts in terms of what they should do or focus on? Nathan: Yeah, I would say the huge takeaway from this and for me has been, you know, when you're doing these buyer and seller conversations, no matter what side you're on, keep it conversational. It's great to have your question beside, but don't run through it like a machine gun and keep it just robotic and mechanical. Because there's a huge human element here involved and this was a prime example that actually happened. Joe: That's great. Nathan, pleasure doing business with you twice now, I'm looking forward to hearing some great news, great success, with Envira Gallery and so on and so forth. I hope that really works out and maybe we can check in, in the future and do another Podcast update and let the folks know how you've been succeeding. Nathan: Yeah, I would love to. Joe: Awesome man, thanks for your time today. Nathan: Awesome, talk to you later Joe. Links: Nathan Singh – LinkedIn GitHub Stephen Speer @ Bank United for SBA Loans Asana – Making Teams Work
Many larger deals are SBA-oriented. This is a better method for buyers because they get a 10 year repayment period, and it is better for sellers because they can get more money. In 2018, SBA lending limits are changing and they will be bringing 90% of the funds to the deals. It is really good for buyers and sellers. Today, we are talking with Stephen Speer who is the VP and Business Development Officer at BankUnited Small Business Finance. Stephen is a lender, not a banker. Bankers have a tendency to over-promise and underdeliver. We had a bank deal that took over 90 days to close. Both the buyer and the seller were beside themselves with frustration. With a transaction we recently did with Stephen, we got a commitment letter in 34 days which put us two weeks away from closing. This is an SBA transaction that will close in 30 to 45 days which puts us on the same playing field as cash buyers. Today, we are going to cover benefits of the new SBA guidelines and how they benefit both the buyers and the sellers. [Download Our SBA Starter Kit PDF] Episode Highlights: How the SBA aspect of buying and selling online businesses is becoming more prevalent. Stephan has been lending for 25 years and is now located in Tampa, Florida. He works in the ecommerce business acquisition space. He has been with BankUnited for the last two years. The SBA allows lenders to take a greater risk by guaranteeing 75% of that loan. The purpose is to encourage small business lending. Stephen has formed an ecommerce lending team around him. BankUnited is a preferred lender and everything is underwritten and funded in house, but the loan has the SBA default guarantee. Buyer qualifications include income, assets, assets after closing, credit, and collateral. Does the actual business cash flow based on the structure of the deal. Asking the right questions to make sure the buyer is the right fit for the ecommerce space and business that they are purchasing. Getting financials up front and looking at a solid year of tax returns and a ramp up year. How most sellers in ecommerce sell within three years because the trajectory is going up in large multiples. Profit and loss statement plus addbacks equal total earnings. Interest and one time expenses area add backs. Most people want to minimize their tax exposure. Do not commingle two businesses together when you are trying to sell one. Getting off of schedule cs and doing business tax returns. Having an independent third party do a business valuation. Have someone do ecommerce due diligence to poke holes in the financials. 25% injection or down payment with 10 or 15 from the buyer and 10 or 15 from the seller in a seller note. In 2018, the buyer will only have to come up with a 10% injection, and the seller won't have to come up with anything. This will have more sellers open to financing. BankUnited feels comfortable up to a $5 million loan. There are different variables, but with the right buyer they can go high. They will work with buyers on the SBA process. What does an SBA loan cost? There is a deposit for third party fees like business valuation, appraisal, titles, and attorneys. It's usually about $12,000 that is financed into the loan. Plus a 3.5% SBA fee. It the deal falls apart the money can be used on the next deal. Resources: BankUnited Small Business Finance 629 South Fort Harrison Avenue Clearwater, FL 33755 813.382.7543 SSpeer@BankUnited.com BankUnited.com/SBF How To Buy An Online Business With A SBA Loan – Updated for 2017 Centurica
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