Podcasts about wingnutsocial

Have you always wanted to write a book? Have you also wondered if it’s worth the investment? LuAnn Nigara has written two amazing books and is about to launch her third book, A Well-Designed Business - The Power Talk Friday Experts Volume 2 (which Darla wrote a chapter in). In this episode of the Wingnut Social podcast, LuAnn talks about the process of writing and self-publishing a book—and whether or not it’s worth the ROI.  LuAnn is the co-owner of Window Works in New Jersey and created an award-winning podcast for interior designers, A Well-Designed Business. She is a sought-after keynote speaker with over 30+ years of experience in the industry. LuAnn gave Darla the education, strength, and courage to start her design business. If you’ve had dreams of becoming an author, this is a can’t-miss episode.  What You’ll Hear On This Episode of Wingnut Social [2:48] The GOAT: LuAnn Nigara [5:55] LuAnn’s book coming out Nov. 12th [7:51] Why LuAnn decided to write her first book [11:10] The impact of the 1st book on LuAnn’s business [13:49] The process of writing a book [19:39] How to self-publish your own books [22:06] The Power Talk Friday Book  [24:20] What to budget for writing a book [26:30] How LuAnn is marketing her book [28:10] Don’t set unreasonable expectations [31:47] What up Wingnut! Round [32:27] How to connect with LuAnn Nigara [33:51] Know what your end-game is [37:35] Blooper Reel! Connect with LuAnn Nigara LuAnn’s Website A Well-Designed Business podcast Get on the email list for LuAnn Live! The Power Talk Friday Experts (Book #1) The Making of A Well-Designed Business Resources & People Mentioned Book Launchers How writing a book impacted LuAnn’s business According to LuAnn, “Writing your own book definitely is a game-changer. There’s no question.” LuAnn believes—4.5 years in—that the book has opened doors for her. Every single speaking engagement she’s had (50+) she has never had to pitch herself. LuAnn’s niche and credibility is business and she comes into the world as a business expert. The book solidified that credibility. It opened a door that she didn’t have to knock on. LuAnn is a story-teller at heart. No matter the medium she is using, she emphasizes that she is going to tell a story. That’s the core of how she communicates information. She tells you what she wants you to know and drives the point home with a story. She’s a big-picture thinker. She wants the reader to know how marketing mattered for her business, what she did, and what her results were.  Her book is the journey of an entrepreneur. When she wrote the book, she worked backward. She didn’t want to sit there and break down statistics and numbers associated with building a business. She made a list of two pages worth of funny and poignant stories and the hard lessons she’s learned. Then she said, “Can I put a business lesson around that story?” Listen to learn about her whole writing process—including self-publishing a book.  Why you NEED to set realistic expectations Writing a book is becoming a way to establish yourself as a thought leader in whatever space you’re in. But you can’t expect the book itself to be a money-maker. LuAnn wrote a book for the interior design industry. She has no illusion that this book will have a far and wide reach. She’s gone into it with open-eyes.  You have to be open to the ROI being speaking engagements and other opportunities. If you’re thinking the ROI is the book, it’s an unrealistic expectation. Everything together creates the opportunity. But LuAnn points out that you want to know how you’ll convert the book into making money.  How does she market her books? How do you build out a comprehensive plan for what your book will do for you? Listen to the whole episode to learn more! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

“There is something valuable about who you are and what you do. It warrants being told. It warrants being unearthed and it deserves to be out there...Your story may be the key that unlocks someone else's prison.” — Amanda Berlin Do you know how to differentiate yourself in the design niche? How do you stand out from the crowd? According to Amanda Berlin, you have to connect with your clients. She believes that connection begins with telling your story. In this episode of Wingnut Social, Amanda shares tips, tricks, and tools to implement to differentiate yourself and tell your unique story. Amanda is a visibility and business consultant for entrepreneurs. She is also the host of the Empowered Publicity Podcast, which arms soul-powered business owners with the ideas and skillsets they need to become recognizable and trusted experts.  What You’ll Hear On This Episode of Wingnut Social [1:19] All about Amanda Berlin [2:56] LuAnn Nigara’s upcoming book [4:16] How important is it to differentiate your brand?  [8:25] How to share your story authentically [10:43] WHY can’t you craft a compelling narrative? [13:47] How to connect with your audience [17:52] What if you’re afraid to be visible? [20:30] Finding tactics to bring in dollars [29:00] What up Wingnut! Round [35:02] Blooper Reel! Connect with Amanda Berlin The Empowered Publicity Podcast Amanda’s Website Follow on Instagram Connect on Facebook Resources & People Mentioned BOOK: Know My Name Being unique means telling your story Amanda believes that one of the easiest ways to distinguish yourself is to lean into your story. You’re the only person who has done what you have done and had the experiences you’ve had that led you to where you are today. Your story will resonate with the right clients if you use it appropriately.  No one will see the world the way you do. Your upbringing, relationships, experiences, etc. inspire your life and how you view the world. They are relevant to the people who will be the best fit to work with you. When you’re developing your brand story, you don’t share things you haven’t processed yet. You want the energy of your story to be clean, inspiring, and connective. This is a carefully curated version of your story that doesn’t white-wash everything but DOES present a version of your story that’s relevant.  WHY can’t you craft a compelling narrative? Why are you hitting roadblocks? Listen to hear Amanda’s thoughts!  Amanda’s three circles of visibility Amanda teaches a strategy that uses three circles of visibility. But before you focus on the three circles, you need to determine what your goals are. It’s challenging to put yourself out there if you don’t know what result you’re going for. So you need to nail down what you want to get out of this. It drives your tactics. So what are Amanda’s three circles? The innermost circle represents collaborations and alliances: your strategic partners who will refer clients or become clients themselves. They generate word of mouth for your business. When people feel connected to you, they invest in working with you. The middle circle is speaking and events: conferences, virtual presentations, speaking to associations, etc. You are creating your own stage.  The outermost circle is media: The traditional media relations such as getting featured in a magazine, interviewed on tv, or speaking on a podcast.  As you move away from the innermost circle the connection to the audience becomes looser. But which circle you choose to leverage depends on your individual goals. Amanda also points out that you must find visibility tactics that resonate with you—but also embrace things that challenge you.  What if you’re afraid to be visible? Which tactics can bring in more clients? When do you hire a publicist or a coach? How are relationships so important to growing your business? Amanda shares her thoughts on ALL of these questions and so much more. Don’t miss this episode!  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

How do you market your brand for maximum visibility? How do you land a licensing deal when you’re not a celebrity designer? What does it take to make the collaborations successful? Victoria Larson stumbled into her first licensing deal but has since perfected her strategy. What does she recommend? How does she land licensing deals? Listen to this episode to learn more! Victoria is a textile and wallcovering designer. She launched her collection of printed fabric, printed grasscloth, wallpaper and wovens in 2010. She often collaborates with brands and is on her second licensing deal with Stout Brothers. All of her work is crafted in the US and is perfect for classic or modern interiors.  What You’ll Hear On This Episode of Wingnut Social [0:50] Natalie’s medical scare [She’s OK!] [6:05] Marketing yourself to get a licensing deal  [7:22] Victoria’s background in design  [10:04] Was getting a licensing deal a strategy? [14:42] Marketing your brand for visibility [16:05] Victoria’s social media strategy [18:32] How she’s getting licensing deals [21:52] What are licensing deal-breakers? [23:11] Does the type of product matter? [26:28] Don’t cannibalize your own brand [27:07] What up Wingnut! Round [29:10] How to connect with Victoria [32:05] Blooper Reel! Connect with Victoria Larson Victoria’s Website Connect on Instagram Resources & People Mentioned Stout Brothers Co. AutoCAD Adobe Illustrator BOOK: Home: A Short History of an Idea From architectural interior design to textile design In the beginning, Victoria dabbled in production and began creating a lot of test prints. She made pillows for her friends and caftans for her daughters—which is how she stumbled into her first licensing deal. She was introduced to a friend of a friend who loved her daughter's caftans. This person happened to run the US side of a children's swimwear company. She asked Victoria to create their custom designs. She said yes because it sounded like fun.  So Victoria grabbed books and learned what she could. She reached out to as many people as she could who knew anything. She learned Adobe illustrator. She ended up working with that swimwear company for 8 years doing one big launch—and one mini launch—a year. It was fun for her and grew her creativity. Because it was so easy, successful, and fun, it became part of her plan moving forward. She decided she’d always do licensing in addition to her brand.  Marketing your brand to land a licensing deal  Victoria believes that it’s become far easier for smaller boutique brands to get a licensing agreement. You don’t have to be a celebrity designer anymore. She states that “There’s more emphasis on the process, on the craft, and on the story.” Brands are seeing the value of partnerships. Victoria’s goal is to create relationships—not just sell a product. She doesn’t have a giant Instagram following. But social media isn’t just about likes and followers. It’s about creating relationships and engagement. Engagement is feedback for a smaller brand. If you use it the right way, you get instant feedback.  It’s also about being clear about your intentions. Make sure that you’re using Instagram for your brand story—not your dog photos and vacation pictures.  Choose your collaborations carefully Where do you look for brand collaborations? Victoria points out that you can start with your existing relationships. Do you do a lot of custom work with a vendor? Who are like-minded brands? What are their brand values? Will they be a good fit?  Victoria is very careful about who she collaborates with. She’s had successful collaborations and some that haven’t done well. She notes that you have to know what your goals are going into the agreement. You have to understand the time-commitment and marketing commitment that’s necessary to make it a valuable and successful venture.  Victoria believes it’s important to lay out both parties' expectations to find out the commitment level on each side. It will take more time than you think it will. She likes to lay out a timeline for marketing: When do sneak peeks start? When do we put it on Instagram? Who posts what? What additional marketing will there be? Who does what and when? When expectations are out on the table there are no surprises.  But Victoria emphasizes that you shouldn't cannibalize your own brand. You can’t go all-in on someone else's brand and forget about your own. Make sure the offerings are different so you’re not directly competing. You don’t want to confuse your customers or upset your sales channel. Who handles the marketing expenses? How do you get clear on unified goals? Does the product you choose matter for landing a deal? Victoria shares so much valuable insight into marketing and licensing in this episode. Don’t miss it! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

The Facebook Business Suite may just make apps like Hootsuite and Later obsolete. How? Facebook’s new “Business Suite” allows you to manage Instagram, Facebook, and Messenger from one app. Learn ALL about it in this week’s Wingnut Social Monday Marketing Minisode!  What You’ll Hear On This Episode of Wingnut Social [0:36] Guava Jelly + Weddings [1:35] Facebook Business Suite [2:08] How it helps small business owners [2:51] The functionality + options [3:48] Things to keep in mind [5:07] How is it different? [7:21] Blooper Reel! Resources & People Mentioned Facebook Business Suite Sprout Social Hootsuite Later Facebook Business Suite Deets The Facebook Business Suite is a hub that you can utilize via mobile and desktop. How does this help you? It will save you time. It saves you from having to log in and log out of multiple profiles. The inbox feature will also organize your messages, comments, alerts, and notifications in the same place.  You can manage ads, feed posts, appointments, events, jobs, settings, etc. You can edit page info or ban users. If you can control everything from one place you’ll miss less and be more productive. You can see ALL the activity that you select to see. You can choose a different business simply by tapping the icon in the top left corner.  What sets the Facebook Business Suite apart There are TWO reasons why this app will be a gamechanger. First, small businesses get first dibs. They're only allowing this feature to be used by small businesses until 2021. It’s Facebook’s way of helping small businesses first.  How is it different from the Pages Manager app or Creator Studio? You get a more comprehensive view of activity from both Facebook and Instagram + you can do a lot more. If you’re looking for a free app, this is the way to go. How else can it help you? What doesn’t it do? Find out by listening to the whole minisode! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

How do you use macro, micro, or nano-influencers to grow your reach on social media? How do you partner with them in a way that’s collaborative and benefits both parties? Is it worth the time, money, and effort? According to Neal Schaffer, Becoming an influencer—or working with them—can be SO impactful on your business. If you’re ready to embrace the age of influencer marketing, give this episode a listen!  Neal Schaffer is the founder of PDCA Social. He also teaches digital marketing at Rutgers, Guinness, and the University of Jyväskylä in Finland. He’s spoken about digital marketing in four continents and over a dozen countries. He’s written FOUR books on Social Media, including his most recent, “The Age of Influence.” He’s also the host of the Maximize Your Social Influence Podcast. Don’t miss his expert advice.  What You’ll Hear On This Episode of Wingnut Social [3:34] Neal Schaffer’s background [5:08] What led Neal to write his book? [7:22] Have influencers fallen out of favor? [10:48] How influencers can help start-ups [11:38] The miseducation about influencer marketing [13:46] Instagram takeovers in interior design [16:08] Paying for an influencer: What is the going rate? [18:03] Leveraging user-generated content [20:01] The power of a collaborative relationship [23:49] The ROI of Influencer Marketing [25:45] The two sides of influence  [27:11] What up Wingnut! Round [29:12] How to connect with Neal [32:03] Blooper Reel! Connect with Neal Schaffer Neal’s Website PDCA Social Follow on Twitter Connect on LinkedIn BOOK: The Age of Influence Maximize Your Social Influence Podcast Resources & People Mentioned BOOK: The 4-Hour Workweek WEBINAR: How to Become a Social Media Influencer in 2020 The influencer industry is shifting to nano-influencers When most people think about influencers, they think about people like the Kardashians. That’s a problem. The world wants reality—so there’s been a shift in the industry. Things are becoming less staged. We’ve moved from macro-influencers (like the Kardashians) being important to micro-influencers (10,000+ followers) and have landed on nano-influencers (1,000+ followers).  Neal points out that instead of paying big bucks to work with a macro-influencer, consider this: Who do you know that has 1,000+ followers? Maybe employees, partners, or customers? Can you tap into people that already know, like, and trust you to be influencers for you?  Neal emphasizes that you should tap your sphere of nano-influencers before external people. If these people are already bought-in to who you are, they’ll talk about your company in an authentic way. It’s a quicker way to incite word-of-mouth and will be a lot more successful and long-term than a single transaction with a macro influencer.  Per Neal, ”When we redefine influencers as 1,000 followers as a minimal threshold, there are just more chances with every day that we can work with more of the people in our sphere of influence through online collaborations.”  WHY work with nano-influencers? An influencer is most likely a content creator at heart. So if you’re not a content creator, why not tap into those that are? You can look at influencers for content amplification AND content creation for you to leverage on your website, social media, and ads. Why outsource to irrelevant companies when you can preview an influencers’ style just by looking at their feed? For some influencers, working with you (or anyone else) isn’t always about the money. It might be about the prestige. Or you have a product or service they really like. People will do things for product-service experience—NOT always money. It’s a win-win situation. It’s negotiation. It’s a sale. If you work successfully with an influencer or creator, what they create can live on for years. Blogs, Pinterest, YouTube videos, podcasts—all have a long lifespan. It all depends on the life cycle of the social media platform(s) you use.  What’s the going rate for a nano-influencer? How do you measure the ROI? What’s the benefit of a collaborative relationship? Do you want to work with influencers—or become one? Neal Schaffer packs SO MUCH amazing content into this episode. Listen for the whole conversation. Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Do you know what alt text is? Most website-savvy people have some familiarity with how it works with images on your website. You add a short-but-sweet description and it helps your images get discovered in a Google Search. But Instagram alt text is NOT the same. How is it different? What is it for? Darla and Natalie demystify Instagram's alt text in this Wingnut Social. Monday Marketing Minisode.  What You’ll Hear On This Episode of Wingnut Social [0:38] Natalie: tuning in from an undisclosed remote location [1:17] Instagram alt text: What is it? [2:44] What Instagram alt text doesn't do [3:33] How to craft Instagram alt text [4:45] How to edit Instagram alt text [5:57] Blooper Reel! Resources & People Mentioned Instagram alt text Instagram alt text 101 Alt text—the commonly used shorthand for alternative text—is a description you can add to your photographs on Instagram (similar to your website) that is meant to describe exactly what’s in the photo. It allows people with visual impairments to get a description of what it is they’re unable to see.  Instagram will add alt text for you if you don’t add it yourself. But if you do want it to be 100% accurate, you can edit yourself. Your latest kitchen makeover? Your favorite tile backsplash? Describe them the way YOU want to. If your clientele includes visually impaired people, you definitely want to make sure the alt text it’s detailed and accurate to your brand. Even if your branding isn’t specific to the visually impaired, you want to be inclusive and make sure everyone can enjoy your work! How to craft Instagram alt text How do you write alt text that pops? Natalie notes that you want to keep it short and specific. Try not to exceed 100 characters. Avoid using the terms “image” or “photo.” Why? It’s a waste of time because Instagram already classifies it as an image or a video.  So how do you edit it? If you want to change the alt text after a photo’s been posted, click on the ellipses (ahem, the three dots) and choose “edit”. In the bottom right corner of your photo you’ll see the words “edit alt text.” Click on that, and voila! You can add alt text to your Instagram photos.  Get the full details on how to leverage Instagram alt text for your business by listening to the Monday Marketing Minisode now! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

What is market positioning? Why does it actually matter for your business? According to today’s guest, Shannyn Lee, “Positioning is fundamental business strategy. It is what you need to do to make sure that the world knows who you help and how you help them and what’s different about you.”  Shannyn Lee is the Director of Coaching at Win Without Pitching. She helps her clients to translate the Win Without Pitching ideals into real change with lasting results. In this episode of Wingnut Social, she shares how YOU can properly position your business for maximum results. What You’ll Hear On This Episode of Wingnut Social [0:52] Tour de France 2020 [2:53] Shannyn Lee joins the podcast [4:50] What is positioning in marketing? [6:49] Why some businesses struggle [8:03] How you know your market positioning isn’t right [8:52] How do you figure out what your positioning should be [13:46] The conversation about pricing + money [16:34] How is your business being perceived?  [18:04] When you don’t want to change your positioning [20:15] What up Wingnut! Round [23:30] Blooper Reel! Connect with Shannyn Lee Win Without Pitching Connect on LinkedIn Resources & People Mentioned Book: The Sparrow by Mary Dora Russell RESA event: 9/22 @ 2pm (Meeting ID - 827 3403 9517  / Password - 061425) Why do businesses struggle with market positioning?  Shannyn points out that positioning is an exercise in sacrifice. People are afraid that they’ll be left behind or they’re being pigeon-holed when they choose a niche. Or they’re worried they’ll get bored doing one thing. But the reality is that clear market positioning is THE best thing you can do for your business. Shannyn shares that Win Without Pitching’s mission statement is that they’re experts in sales training for creative professionals. For them, the “what” is sales training and the “who” is creative professionals. One of Shannyn’s client’s in Sydney, Australia does “interior design for the hardest working rooms in your home” i.e. the laundry room, utility room, and closets.  Shannyn points out that there are different ways to slice and dice it. You can choose a narrow vertical—like marketing for banks—or you can be an expert in marketing to millennials. But you have to focus on a vertical, demographic, or unique point of view.  This allows you to be bold about who you are, why you believe what you believe, and why there is a certain way to approach the work.  Repositioning your positioning in Marketing How do you know if your market positioning isn’t right? Shannyn notes that your biggest clue will be in the sales process. If you can’t explain who you are, how you help, and how you’re different—it’s a sign. Your prospect will often haggle on price, won’t let you lead the conversation, and won’t be bought-in.  So how do you pivot? How do you create a new mission statement for your business? Shannyn’s advice is to focus on what makes you the best at something: What is your particular perspective? What are the outcomes that you bring as a result? What are the things about your business that you’re an expert in? Or what do you want to build expertise around? It begins by looking at an area of focus. Choose a discipline (interior design) and choose a market or specialty. Generate ideas around market and discipline before you add flowery or descriptive statements. Shannyn emphasizes that “There is a way for you to go all-in on who you are. Your personality and your perspective on how things are done help differentiate you from others in the interior design space.” How does positioning impact your pricing? How do you get comfortable talking about money? When should you avoid changing your positioning? Listen to the whole episode to learn more! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Are you guys still using IGTV? Did you know they’ve added a feature that will automatically add captions to your IGTV videos? Facebook has been doing it for a while and it’s time for Instagram to catch up. Why is this a BIG deal? Darla shares all the details in this week’s Wingnut Social Monday Marketing Minisode. Don’t miss it!  What You’ll Hear On This Episode of Wingnut Social [0:40] The solo Wingnut [1:04] IGTV is adding captions [3:41] How IGTV is rolling out this feature [5:27] Blooper Reel! Resources & People Mentioned IGTV How IGTV captions will impact video  It’s no secret that Darla believes that video is a VERY important aspect of your marketing and that it should be one of your marketing pillars. It expands your reach—now, more than ever. Darla is an early bird—getting up as early as 3:30 am some days. She’ll play videos very quietly on her phone so she doesn’t disturb Natalie or their pups. Darla isn’t the only one: 85% of videos on social media are watched without sound.  Another fantastic bonus? Adding captions to your videos can increase the time spent watching your video by 10–15%. That's HUGE. Darla will watch a video to the end if she can read it. Others likely feel the same way.  How IGTV is rolling out this feature Until now, IGTV hasn’t offered captions. Now, through the use of AI, your videos can automatically have captions. How do you prepare for this? Make sure your audio is high-quality and clear. This will increase the accuracy of the captions. Instagram claims that the more the feature is used, the more the AI will adapt and roll out more accurate captions.  The feature is being added in 16 different languages as of September 16th, 2020. To make sure it’s active on your Instagram account, head on over to your settings and search “Captions.” Toggle the “Auto-Generated Captions” slider so that it’s on and make sure the default language is correct. Voila! You will now begin to see auto-generated captions on videos.  Will this feature help you watch more IGTV? Will you produce more videos to take advantage of the uptick in traffic? Will it reduce your expenses? Let Darla know what you think about IGTV! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Have you lost your mojo? Are you in a slump? Is your business sucking out your soul? If you don’t have a compelling reason that has you in LOVE with your business, it may be time for a come to Jesus moment, according to today’s guest—Kris Plachy.  Kris is a coach and a consultant that works exclusively with female entrepreneurs. She has 25+ years of experience leading, managing, and creating high-performance teams. In this episode of the Wingnut Social podcast, Darla and Natalie chat with Kris about embracing your compelling reason—and what to do if it’s long gone.  What You’ll Hear On This Episode of Wingnut Social [4:20] Kris Plachy joins the wacky wingnuts [7:00] Reconnect with your compelling reason [10:19] Are you locked-in to loving it? [12:45] When your compelling reason is gone [15:30] How to identify the signs it’s time for help [18:58] How to plan an exit strategy [22:18] What up Wingnut! Round [24:12] How to connect with Kris Plachy [25:19] It’s time to face the music [29:22] Blooper Reel! Connect with Kris Plachy Kris’s Website Connect on LinkedIn Follow on Instagram Write your CEO Job Description The Lead Your Team podcast Resources & People Mentioned BOOK: Excuse Me, Your Life Is Waiting Fall in love again: Reconnect to your compelling reason What’s happened in 2020 is forcing humanity to come face-to-face with the fact that nothing is stable. But Kris points out that WE create our own stability. We have beliefs about what will happen for us today and this year. We make a strategic plan, set goals, and we believe them. She helps her clients see that on any given day anything could happen—you just didn’t live thinking it.  To push through the difficult times, you have to reconnect to your compelling reason, AKA your why. Why are you doing this? Kris bluntly states: “If you don’t like your reason anymore—then stop.” It is hard to be an entrepreneur right now. There’s plenty of opportunity to be had, but you have to be willing to be nimble, flexible, and resourceful.  That’s why your compelling reason needs to light you up every day. Kris points out that you don’t have to try and save something you’re not passionate about. “I want to make sure you like your reason. Because there are things we have to do that are hard that doesn’t mean we don’t still love the goal—the compelling reason.”  What brought you into interior design that made you want to do that work in the world? If that still exists, then the details of “hard” can be figured out. Don’t give up because it’s hard. As your business grows there are new levels that are hard and difficult—but they CAN be navigated. Make time to rejuvenate yourself Do you truly know if your compelling reason is gone? Or are you just worn down and tired? Don’t give up on the dream because it’s hard to manage. Kris looks for a persistence of thought: Have you talked about making a change for months? Does it overwhelm your thoughts? Do you have another direction you’re ready to take? When it’s the right thing to do, you shouldn't rely on a feeling of relief, because relief is temporary. Kris emphasizes that “We don’t want to change our circumstances just to make ourselves feel better. That doesn’t get you long-term growth and results.” Get clear on what you want.  Most of the people Kris works with had to white-knuckle it through the pandemic. They applied for the PPP, grants, or moved towards online options and curbside pickup. But the burnout is real. Can you take a day off? Can you find a way to be reflective? Can you take up meditating? You HAVE to pour back into yourself. You HAVE to take ownership of your emotional health. If you want to earn money and build a business that you feel good about, you have to look inward.  If you know your compelling reason is gone, what is a smart exit strategy? How do you pivot or start over? Listen to the whole episode to hear Kris’s thoughts! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Making money on social media can seem SO complicated. But the truth is, anyone can do it. You don’t have to have millions of followers or snag sponsorship deals (well, that helps, too). In this Monday Marketing Minisode, Darla and Natalie count the 6 ways YOU can make money on social media. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [0:36] Natalie’s Big Green Egg [3:02] #1: Instagram Shops [3:58] #2: Facebook Paid Live Events [4:43] #3: YouTube Partner Program [7:55] #4: Twitter Pre-roll [9:17] #5: LinkedIn Events [10:14] #6: TikTok’s Creator fund [11:40] The disadvantages to monetization [14:02] Blooper Reel! Resources & People Mentioned Wingnut’s Facebook Monetization episode Wingnut’s YouTube Mid-roll Ads episode Big Green Egg #1: Instagram Shops Did you know people can shop your products on Instagram? The one caveat is that you need to sell physical goods like pillows, t-shirts, pottery, art, etc. Users can shop through your products right from the app. You’ll have to use a business account connected to a Facebook page and a catalog (i.e. a Shopify site). But once Instagram approves your shop, you get to rake in the cash.  #2: Facebook Paid Live Events Facebook lets you monetize your event with a one-time access charge that’s collected when your guests register. You just have to apply and undergo a review process to find out if you’re eligible. Darla and Natalie might be collaborating on a webinar soon, so stay tuned! (To hear more about Facebook monetization, check out episode 175) #3: YouTube’s Partner Program YouTube is currently the #1 way to make money with social media. You can actually make a living from it. The downside is that you have to have at least 1,000 subscribers and over 4,000 valid public watch hours in the last 12 months. It’s a lot of work, but there are 5 ways you can make money on the platform: Advertising Revenue Channel memberships Merchandise Shelf Superchat and Super Stickers YouTube Premium Revenue (Subscription Fee) Listen to learn more about the avenues you can take! Also, check out Wingnut episode 171 for the full story on Mid-rolls.  #4: Twitter Pre-roll Twitter isn’t usually an effective medium for interior designers, but if you have thousands of followers on Twitter, you can capitalize on this. Twitter now allows you to add pre-roll to monetize the video content you share on Twitter. To do this, your content has to be deemed safe and you have to be accepted into the program. Bonus: You can choose which videos will get ads and even who gets to advertise on them.  #5: LinkedIn Events LinkedIn isn’t just for business connections. You can create events and use the platform to promote an online OR in-person event. You provide a link to an external ticketing site. The best part? You can also bring in a third-party to help manage the page + event. #6: TikTok’s Creator fund Last but not least, Darla’s favorite platform has launched a creator fund. Basically, TikTok is offering money to people to create content on TikTok. It will pay prominent creators for original video content. If you meet the requirements, you should see a notification in your inbox (under “All Activity” and “From TikTok”) that notifies you that you’re eligible to apply for the creator fund. What are the eligibility requirements? You have to be 18 or older Have at least 10,000 followers Have 10,000+ views in 30 days Read and agree to the TikTok Creator Fund agreement Live in the US, the UK, Germany, Italy, France and Spain Once approved, you can start making money from your content. If you have videos with thousands of watches? Cha-ching.  Why should you monetize your accounts? How does it help your business? Are there any disadvantages? Listen to the whole minisode to find out! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

How do you get famous on TikTok? Is there some secret sauce or magic trick? Contrary to popular belief, It’s not JUST 12-year-old boys & girls dancing on TikTok. Today’s guest, Erin Azar—AKA Mrs. Space Cadet—is one of the notable non-child users who’s made a name for herself. In this episode of Wingnut Social, she shares how she grew her TikTok channel to reach stardom—and how you can, too.  Erin Azar is a mother of 3 training for her very first marathon. She downloaded the app because GaryVee said you HAVE to get on TikTok—it’s where the money’s gonna be. She wanted to see what the big deal was and why TikTok was so marketable. Now, she has over 361,000 followers on TikTok. What You’ll Hear On This Episode of Wingnut Social [2:01] Today’s guest: Erin Azar AKA Mrs. Space Cadet [4:15] HOW Erin grew her following on TikTok [8:32] The importance of authenticity and relatability [10:03] The story behind the name: Mrs.Space.Cadet [12:58] Hitting a milestone: 100,000 followers [14:24] Video is intimidating: getting comfortable on camera [16:10] Erin’s backup plan if TikTok gets banned [18:08] How much time Erin spends on TikTok [19:12] How can you monetize TikTok? [24:29] How Erin feels about Instagram Reels [26:50] The importance of the “For You” page [27:46] What up Wingnut! Round [32:25] Blooper Reel! Connect with Erin Azar @Mrs.Space.Cadet on TikTok @ImMrsSpaceCadet on Instagram Mrs. Space Cadet on YouTube Resources & People Mentioned BOOK: Crushing It! House of Youse Goodr Liquid I.V. How Mrs.Space.Cadet took TikTok by storm When Erin started posting her runs on YouTube she laughed at how funny she looked. She had a lightbulb moment: Why not see if TikTok users thought it was funny, too? The first run video she posted BLEW UP. It got a million views overnight.  Erin realized it was a sign that something was missing in the running community. Every running influencer looks a certain way, they run a certain pace, and they post about specific things that aren’t relatable to everyone. Her authenticity and relatability allowed her to create her own niche. After 4 months of posting run videos, she hit 100,000 followers on TikTok. She was skeptical of TikTok from the beginning because it was so new—but it has stolen her heart. Where did the name Mrs.Space.Cadet come from? How did Erin learn to get comfortable on camera? How much time does she spend recording her videos? Keep listening to find out! Get famous on TikTok: The importance of the “For You” page So how do you get famous on TikTok? Erin’s husband, Dan, is always asking her: You’re going to put THAT on TikTok? The answer is always yes. Erin strives to be the exact same person on TikTok that she is in person. It doesn’t matter if she hates her hair, her eyebrows look funny when she talks, or she’s saying something embarrassing or goofy—it’s uniquely her.  Erin points out that every single video you post WILL land on someone’s “For You” page. If someone likes it, it goes to another person. Everyone gets a fair shake. Facebook and Instagram can’t do that. Erin emphasizes: “If you have good lighting, good sound quality, and your 15-second or one-minute video is engaging, and people want to see the end, you are going to take off on TikTok. It’s that easy.” Erin gets contacted frequently by affiliates and ambassador programs. But she only agrees to rep things she can’t live without—like Liquid IV and goodr Sunglasses. She does have some brand deals in the works, but they’re still under wraps for now.  How does Erin feel about Instagram Reels? What else does she think helped her get famous on TikTok? Listen to the whole episode to learn ALL about it!  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Has posting on social media started to feel like drudgery? Are you ready to put the “social” back in social media? Do you want to make it FUN again? Social media marketing is a multibillion-dollar industry with a serious ROI—but it isn’t all about business. It can be a place to be fun and light-hearted. How? Listen to this Monday Marketing Minisode to find out! What You’ll Hear On This Episode of Wingnut Social [1:32] Is social media a drudgery? [2:52] Check out the AR filters [3:42] Create a challenge [4:50] Insta stories: Jazz ‘em up [7:09] Contests and giveaways [7:59] The “Why” behind the episode [9:37] Social media CAN be fun [10:55] Blooper Reel! Resources & People Mentioned TikTok Instagram TikTok reminds us that social media IS fun Anyone on TikTok knows that you can get wrapped up in hours of fun and laughter. Darla and Natalie’s 15-year-old is always on TikTok (and so is Darla…). It’s been a great way for their family to bond.  TikTok has revolutionized social media by bringing back what’s been missing for so long: fun. Everyone is noticing and every platform is trying to keep up—especially Instagram. But how do you get back on board?  How can you bring back the fun? Need some ideas to spice up your social media? Darla and Natalie share a few: Check out the AR filters: It can enhance your brand, make you laugh, and connect with fans. AR filters increase and broaden your reach.  Create a challenge: Get your community involved and engaged. Darla and Natalie did an Instagram challenge that was a blast! Jazz up your Insta stories: The create mode is where it’s at. It has interactive stickers, drawings, or text. You can use it in your stories. The dice button shares all the templates of the day as well. Polls, quizzes, countdowns? Give it a shot!  Contests and giveaways: Wingnut did a contest where the prize was a Wingnut Social t-shirt. All of the winners posted photos in their shirts and tagged Wingnut. Not only did it broaden their reach, but they had a blast doing it. The bottom line is that people want to see the human side of your business. Give someone insight into what you’re like and your true, authentic self. You have a personality—show it! In the process, you may just realize how much FUN you’ve been missing out on. Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

If you haven’t noticed (where have you been?!) the Wingnut Social website has gotten an upgrade. Thanks to Nicole Heymer at Curio Electro, it’s got a stunning new look. But the ravishing new website isn’t the only thing getting upgraded. What’s happening next? Listen to this Minisode to find out! What You’ll Hear On This Episode of Wingnut Social [0:33] In LOVE with the new website [2:13] WHY the website upgrade? [3:34] Upgrading the podcast [4:34] What changes are coming? [6:47] Blooper Reel! Resources & People Mentioned Curio Electro Wingnut is expanding its horizons Wingnut Social has been very niche-focused on the interior design industry, and rightfully so. Darla and Natalie own an interior design firm in Miami—Darla Powell Interiors. Social Media Marketing for the firm has been tremendously successful, so the vertical fit. But they started to ask: What does all of the marketing we do have in common with other sectors? They realized that commercial & residential design, the hospitality industry, and travel & tourism have a whole lot in common when it comes to marketing. So they’ve decided to broaden their verticals to include these businesses. What do they have in common? A high-aesthetic value. The Wingnut Social podcast upgrade to come It’s no secret that Darla LOVES social media marketing and helping people. So now—In addition to serving interior design clients—Wingnut will offer services for: Commercial Interior Design Travel & Tourism Hospitality  Restaurants Luxury Automotive  So what does that mean for the podcast? Firstly, The Monday Marketing Minisodes are here to stay! Darla and Natalie will still deliver the latest buzz in the social media realm. The big change? The Wednesday episode will now feature a wider variety of industry experts in a few different sectors. Don’t worry, the experts will always focus on how to make your business the best it can be. You’ll get the same great content geared to a wider audience—so stick around! Stay Tuned: In 6 months we have another HUGE announcement coming.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Do you know how to leverage your network? Do you know how to communicate with your personal and business connections in a way to foster relationships? And what’s the best communication medium to get the job done? Benjamin Shapiro joins Darla and Natalie in this episode of Wingnut Social to share his personal formula for success. Don’t miss it! Benjamin Shapiro—not to be confused with the political commentator—is a Brand Development and Marketing Strategy Consultant. With 15+ years of experience in marketing, he honed his skills to find THE best method to leverage his network. His goal is to help companies grow and scale using effective marketing strategies. He is also the producer and host of the MarTech podcast.  What You’ll Hear On This Episode of Wingnut Social [0:53] Twizzlers + Tequila  [2:19] All about Benjamin Shapiro [6:29] How Benjamin got into marketing [13:59] The ROI Benjamin sees from networking [16:45] Should the approach be different for designers? [18:07] How important are LinkedIn connections? [19:04] Mixmax: the email software Benjamin embraces [21:23] How to adopt this strategy to your own business [22:42] GDPR/Privacy Policy implications [27:02] How to stay in front of your prospect [28:46] What up Wingnut! Round [35:03] Blooper Reel! Connect with Benjamin Shapiro The MarTech Podcast Benjamin’s Website Connect on LinkedIn Follow on Twitter Resources & People Mentioned MixMax CCPA GDPR BOOK: Born to Run BOOK: Built to Sell Leverage your network by being relationship-focused When you market a new product or service, most people think they have to start by marketing to people they don’t know. Instead, Benjamin emphasizes that you need to be relationship-focused and start with the people you know. You can skip steps by working with the people you’ve already built trust and credibility with.  For example, when Benjamin launched a website he started an email campaign. He broke his professional network into three segments: The people ahead of him in his career The people he considered his peers The people already in the consulting space He notes that the way you reach out to each of those groups is going to be different. So Benjamin formed a personalized formulaic email to start conversations with each category.  The moral of the story? The same way you think about targeting your customers is the same way you should target the people within your network. Take the credibility you’ve developed and leverage that. You can shift the focus to just your products and services and not have to worry about selling yourself. Why Benjamin is an avid fan of email marketing You have to think about: Who do you already have credibility with? What is the lowest-friction way to get in front of them?  How many people you need to connect with and convert depends on what your relationships are like, what your products are, what your price point is, etc. So how does Benjamin prefer to connect with his network? Email. Benjamin believes that a one-to-one email is the most personal and has the highest conversion rate. When Benjamin emails somebody, he often sees an 85% open-rate and 25% meetings scheduled. The conversion rates for having email conversations with people you already know is astronomically higher than marketing to them through other means.  Benjamin prefers to use the MixMax platform (over services such as ConstantContact or Mailchimp). Why? MixMax allows you to create an email template that allows for different variables to be filled out by you (name, time period, project). Instead of writing a whole email, it’s filling in a few words. What’s the best approach for a new or seasoned designer to take to leverage their network? How can you adapt this strategy to fit your business? Listen to the whole episode to find out! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Did you know that you CAN get to the end of your Instagram feed? Darla and Natalie have never scrolled to the end of their 48-hour Insta-recaps, but if you do, something new awaits: suggested posts.  This new phenomenon replaces the notice that you’d normally get that says “You’re all caught up!” So why did Instagram give their feed an update? How does it impact YOU? Find out in this week’s Wingnut Social Monday Marketing Minisode. What You’ll Hear On This Episode of Wingnut Social [0:41] Hydrate hydrate hydrate [1:41] Instagram feed: suggested posts [3:23] The 48-hour marker [4:08] Suggesting new content [6:21] What posts will be suggested? [6:49] You cannot escape [7:32] Who will this impact? [8:42] Keep your content varied [10:58] Blooper Reel! Resources & People Mentioned TikTok Instagram Instagram’s before & after The reigning theory is that Instagram originally implemented the “end of the feed” messages to help users improve their digital well-being and limit screen time. But their newest biggest competitor—*cough* TikTok *cough*—already uses a continuous feed and it’s part of what’s made them SO successful. So Instagram is implementing this new strategy to compete. Instagram will now suggest new posts—based on what you already engage with—that will allow you to expand your horizons. They could be ads, photos, or videos—but they will NOT suggest IGTV teasers or Reels content.  How Instagram’s suggested posts feed feature can impact YOU What stands out to Natalie? You cannot hide these posts. You cannot escape. But you’ll only see suggested posts if you’ve exhausted the content posted by everyone you follow. So if you follow thousands of people, you’ll likely never see the end of that yellow-brick road.  However, this will impact new users with relatively small feeds. It’s a great way to increase your discoverability. This allows Instagram to increase its ad space as well. So the chances of your ad showing up in someone’s feed is pretty good. If you’re boosting a post and targeting people—here comes Darla Powell Interiors!  So what content should you post? Will it positively impact analytics and increase your followers? Listen to this minisode for all the deets! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Why should you add webinars to your portfolio? Is the ROI worth the time and investment that you put into it? Darla is a huge fan of webinars—and so is today’s guest, Genevieve Trousdale. She launched a webinar series earlier this year and has seen nothing but positive results from her effort. To hear WHY it’s such a good move for your business, listen to this episode now! Genevieve is the owner of Circa Genevieve, an interior design company that embraces southern tradition and french style. Each webinar Genevieve has hosted is a teaser for the launch of Circaphiles which is a members-only platform for professional designers to share resources set to launch October 2020.  What You’ll Hear On This Episode of Wingnut Social [0:55] Webinars are extremely fruitful [5:45] COVID catapulted webinars to the forefront  [8:50] How to make client-facing webinars work [10:39] Set aside time to practice and prepare [14:03] How did she market her webinars [15:25] Genevieve shares all about Circaphiles [18:18] The ROI from webinars  [22:26] What up Wingnut! Round [25:03] How to connect with Genevieve [25:48] Webinars are the way of the future [28:13] Blooper Reel! Connect with Genevieve Trousdale Circaphiles Circa Genevieve Connect on LinkedIn Follow on Instagram Resources & People Mentioned RESA Webinar on Sept. 2nd BOOK: Thrive by Arianna Huffington Webinars can be a game-changer When the Coronavirus led to quarantines across the US, it led to sourcing challenges for designers. Vendors struggled because designers couldn’t see their product(s). So Genevieve launched a 1-hour webinar series geared toward sourcing during COVID-19.  Over the course of 8–10 episodes suppliers in lighting, fabric, hardware, paint, and other specialties could connect with designers. Suppliers could put together lookbooks or PowerPoint presentations to showcase their work and explain product costs.  Providing webinars for the design community positioned Genevieve as a source of strength and trust in the industry. It gave everyone a feeling of comfort when they were scrambling to find their way. Genevieve was overwhelmed and humbled by the response from the design community.  While Genevieve was laying a foundation for a larger venture, there are plenty of opportunities for designers to position themselves as an expert in the field or hone in on one niche of the industry. Webinars can be one advantageous way to bridge the gap. So how much time should you set aside to create a webinar? How did Genevieve market them? Listen to find out! How webinars promoted Genevieve’s new venture: Circaphiles Genevieve’s webinars allowed her to build a more connected network and she realized they’d be a wonderful segue into the launch of her newest venture—Circaphiles. She reached far more people with her webinars than she could have flying around the world. She also points out that a webinar is an efficient way to provide value for your customers.  Genevieve has amassed a large network of resources—and unconsciously been creating Circaphiles—over the 15+ years of her career. So what is Circaphiles? It will be a platform for professional designers to share resources. It is an invitation-only network for designers and design students to access a directory of resources on a global scale. You’ll be able to chat with design peers around the world and collaborate on projects.  The site will be packed with how-to guides, webinars, master-classes, and downloadable workflow templates. It’s giving the emerging designer a leg up. It helps you understand the practical day-to-day logistics of running a design business. Genevieve notes that it’s more important than ever for the community to lean into each other. Learn all about it in this episode! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Facebook is launching partner monetization for events in 20+ countries around the globe. What does that mean? Facebook will allow businesses and creators to charge on Facebook for access to live events. Boom.  But what does that mean for designers? What hoops do you have to jump through? Does Facebook get a cut of the income? Darla and Natalie answer these questions—and much, much more—in this week’s Monday Marketing Minisode. Don’t miss it.  Bonus Features: How to treat Gingervitis.  What You’ll Hear On This Episode of Wingnut Social [0:37] PSA: How to treat Gingervitis [2:00] Why you should hand Facebook tax information [2:42] What the event setup process looks like [4:02] Facebook partner monetization policies [5:11] But wait—there’s a catch (thanks to Apple) [6:23] Why designers should take advantage  [7:40] How to find out if you’re eligible for monetization  [9:29] Blooper Reel! Resources & People Mentioned Facebook Partner Monetization Policy Check Monetization Eligibility The Eligible Countries Worldwide Facebook Partner Monetization: 100% of the proceeds go to YOU Facebook is now offering a paid online events option as their way of providing small business owners another way to bring in income during the Coronavirus Pandemic. But there’s just ONE catch… While Facebook is allowing small business owners to keep 100% of the money they make, Apple isn’t giving up their cut. There will be a 30% Apple Store tax if an attendee signs up through an app purchased in the Apple Store or on IOS platforms.  The only way to avoid paying that tax is for attendees to sign up via the web or on an Android device. Darla predicts that the 100% of proceeds going to small businesses will only last through the Coronavirus pandemic—so take advantage of it now.  WHY designers should give it a try  Other than getting to keep 100%* of the profit, what are the benefits? Page owners can create an online event, set the price, promote the event, collect the payment, AND host the event—all on Facebook. You can also promote your paid online event through event ads or boosting on your FB page. Through the testing phase, small businesses are hosting: expert talks, trivia events, podcasts, cooking classes, meet and greets, and even fitness classes. Designers can throw up their own mini webinar—and keep 100% of the revenue. It’s a great opportunity to broaden your reach and diversify your income stream! How do you find out if you’re eligible? How do you set it up? What hoops do you have to jump through? Listen to find out! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

How do you sell effectively during a pandemic? How do you remain sensitive—but also keep your business afloat? How do you sell effectively in any differing market conditions? If you want to become EPIC at sales, Laura Wright shares some actionable tips and strategies to improve your effectiveness in this episode of Wingnut Social.  Laura Wright is a master coach and the founder of EPIC At Sales. She helps her clients increase close rates—and their incomes. She has made a name for herself as the go-to ‘Sales Ninja’ for women in service-based businesses. Laura is also the author of No Woman Down: 51 Laws to Create Your EPIC Income Riseto teach women how to master the art of selling.  What You’ll Hear On This Episode of Wingnut Social [3:22] Laura Wright’s background in the industry [4:15] Why Laura is qualified to talk on sales [6:36] Why nothing should change in your sales process [9:22] Learn to be like toilet paper [14:00] How to make your close rate 90% or higher [18:12] It’s time to properly price your services [21:13] How do you close a sale with love? [22:40] How to pursue leads you haven’t closed [25:46] Laura’s book: No Woman Down [28:15] People will pay what you charge [29:26] What up Wingnut! Round [32:03] How to connect with Laura [25:23] Blooper Reel! Connect with Laura Wright Laura’s Coaching Website Laura’s book: No Woman Down Connect on LinkedIn Resources & People Mentioned BOOK: The Big Leap by Gay Hendricks  BOOK: Leveraging the Universe by Mike Dooley BOOK: You2 by Price Pritchett Sell effectively by making your business like toilet paper Laura has done next to nothing different with her business since the Coronavirus pandemic hit. Her business has been thriving. Her client’s businesses are thriving. While everyone else felt the ripple of the pandemic and started pivoting, she maintained and stayed strong. She notes that “When you understand your core values, you don’t actually change with the wind.” The only thing she did differently? She gave extra love and support to her clients.  How do you build a business model where you don’t have to pivot when the economy shifts? Laura says you need to learn to be like toilet paper. Yes, that’s right—toilet paper. Why? The moment the Coronavirus became widespread and quarantines were mandated, everyone ran out and bought toilet paper. You need to describe your services so that they’re so clear. People need to know where to find you and understand what your purpose is. You need to make yourself a critical service—just like toilet paper. When you effectively do that, people can’t help but purchase your work in good AND bad times.  How do you explain and portray your services as a critical need? How do you show up so that people can see you, find you, and understand how to work with you? There is always a way to adapt to sell services virtually in every industry. How can you repurpose and repackage your knowledge so that consumers can use it? The ladies discuss how interior designers can do this in detail—so keep listening.  Make your close rate 90%—or higher Darla was once told that she should raise her rates because her close rate was 55%. That she should shoot for a higher rate at a lower close %. But Laura recommends the opposite. In fact, her close rate is pretty close to 100%. How? Simple: Don’t look for sales calls that won’t close. You want to get fewer calls at a HIGH close rate—like 90%. How do you make that happen? Laura shares the TWO things she recommends:  Know your ideal client. When you know your ideal client, it becomes a gut feeling and split-second realization that they will either buy or pass.  Prepare and pre-qualify. By the time you speak to someone, they should be ready to buy.  So you need to begin to ask yourself some questions: How are you pre-qualifying and preparing your customers to be ready to purchase before a consultation or sales call? What do you need to know about a buyer to pre-qualify them before you talk to them? What do you need to tell them to prepare them to be qualified to buy?  Laura walks through some examples, shares how she would implement pricing, and talks about how to help a buyer understand the value proposition. Better follow along! Close a sale with LOVE Laura likes to say “You need to close a sall with love.” What in the world does that mean? Laura believes in creating a win-win-win scenario. Working with someone should feel amazing. If you sell something to someone and you know a couple doesn’t agree on the sale, but you push it anyways—it’s going to hurt their marriage. That’s not selling with love. That is conversion and persuasion.  Laura emphasizes the necessity that the other party should benefit as much as you do and together, everyone wins. You’re helping people feel fully empowered with self-expression. You’re helping people feel lifted up by their environment. When they feel fantastic, they’re going to go into the world and do good things. You’re selling the feeling people get from the service. Listen to the rest of the episode to hear how Laura follows-up with potential leads and shares about her new book. Don’t miss this one! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

It’s official, after a test-run in a few countries, Instagram Reels is officially available in 50 regions—including the US. They fast-tracked their launch because of the increased pressure Trump has placed on the sale of TikTok.  So what will come of Instagram Reels? Will they compete with TikTok, or be another Facebook flop? Only time will tell...but until then, check out this Wingnut Social Monday Marketing Minisode for all the deets on Instagram Reels! What You’ll Hear On This Episode of Wingnut Social [1:13] Instagram Reels has launched everywhere! [2:33] A TikTok alternative or Facebook flop?  [3:16] What do Reels have that TikTok doesn’t? [5:00] What does this mean for designers? [5:35] The only downsides to Instagram Reels [6:21] TikTok NEEDS to sell—so who’s buying? [6:36] Instagram Reels Recap [10:13] Blooper Reel! Resources & People Mentioned Wingnut Social Episode 163 Instagram TikTok The benefit of Instagram Reels for Designers The first advantage from the designer side is that you’re already used to using Instagram, so it will likely be an easier transition—or very little transition at all. Darla and Natalie outlined how to access and use Instagram Reels in episode 163, so check that out for all the technical details.  Reels allow you to record and edit a 15-second multi-clip video with music (audio provided OR your very own). You can also speed up and slow down parts of a video. If you have a public account other people can use your audio for their reel and if it’s original, it will be attributed to you. If your account is private, it will only be shared to your feed.  The only thing that distinguishes Instagram Reels from TikTok? The AR filters that are available. It’s Instagrams way of trying to reel you in and discover original content meant to entertain and inspire others. Your Reels can also be found on the explore page.  What are the only downsides of using Instagram Reels? Listen to find out! Instagram Reels: A viable alternative to TikTok—or just a copycat? Trump has been adamantly stating that TikTok will be banned unless they’re bought out by a US-based company. TikTok NEEDS to sell—so who’s buying? He gave contenders until September 15th to make their move or he’s pulling the plug. Microsoft and Twitter have both been rumored to be interested in the purchase.  But it would be a HUGE purchase: TikTok is valued at $50 billion. So based on the fact that Instagram is a platform you know, like, and trust—perhaps TikTok will fizzle out? On the flip-side, will Instagram Reels really compete? It’s basically a copycat of TikTok—so will it catch on? Or go down in flames? Darla still LOVES TikTok and thinks someone will buy them out. But if you were resistant to learning yet another social media platform, Instagram Reels is the way to go. Either way, the TikTok clock is ticking down. September 15th will come quickly—and you can bet Darla and Natalie will report what happens right here! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Are you a designer struggling to cling to a healthy mindset, unable to balance your work and home life? Do you find yourself always focusing on the negative instead of the positive things in life? You’re not alone in your struggles. Desi Creswell has been there—but has found a way out of the muck. If you’re ready to create the life you envision and NOT be overwhelmed with day-to-day operations, projects, and clients—listen to this episode of Wingnut Social.  Desi Creswell is a certified life and business coach who helps interior designers stop feeling overwhelmed. Her goal is to help them achieve next-level success with more freedom and fulfillment. She is also an award-winning interior designer. Her passion is to help designers build thriving businesses that enrich their lives as a whole. What You’ll Hear On This Episode of Wingnut Social [3:32] International Window Coverings Expo 2020 [4:47] All about Desi Creswell [7:26] Desi’s shift from designer to coaching [10:00] It’s time to develop a work-life vision [11:54] Give yourself grace—because it’s a process [13:02] Do you actually have the resources to delegate? [15:31] How to embrace a healthy mindset [17:48] Desi’s system: The 4 C’s (Dan Sullivan) [20:05] Carry a healthy mindset into social media [23:02] Can you maintain a sense of privacy and self? [25:07] Desi shares a personal development example [27:49] You have the right to be YOU [30:49] What up Wingnut! Round [33:38] Connect with Desi + FREE daily planner! [35:00] Only dead people can’t… [39:27] Blooper Reel! Connect with Desi Creswell Desi’s Website FREE Daily Planner Follow on Instagram Connect on LinkedIn The Life Coach School Resources & People Mentioned IWCE Expo! Curio Electro BOOK: The Answer to How is Yes BOOK: Daring Greatly BOOK: Self-Compassion BOOK: The 4 C’s Formula Develop a work-life vision Desi started her career in commercial interior design and transitioned into residential design. She then made the transition to her own design firm to be more in control of her schedule and start a family. She was completely overwhelmed. It wasn’t until she hired her first coach that she could blend being an entrepreneur and a Mom. As she began to see results, she realized someone needed to provide that help to the design industry—and she wanted to be that person. Desi now works with clients to develop a work-life vision and cultivate a healthy mindset. She asks you to think: How do business and life overlap and intertwine? How do they support each other? Once you have that vision in place, you can use it as a filter for making decisions. But what’s your practical limit? How much time can you give to your business? What expectations are you placing on yourself? What are the priorities in your life? What are the priorities in your business? Are the things that you’re doing to contribute to those priorities, or taking them away? Desi notes that you must delegate, delete, or automate different parts of your business.  Do you take change one day at a time or give yourself a timeline? What if you aren’t in a position TO delegate? How do you learn to say no? Keep listening to hear Desi’s thoughts! The difference between a negative mindset and a healthy mindset We all have inherent negative mindsets—to a certain percent. You’re never going to feel happy all of the time. Desi notes that you can expect that half of your thoughts will be negative. But you have to learn to see the story that you’re telling yourself about yourself. Do you constantly find yourself saying: “I’m never going to get it done.” “I’m never going to have enough time.”  “I’m always behind.”  We all have certain narratives that are on repeat. We have 60,000 thoughts a day. They’re often running in the background and we don’t know they’re even there. So how do we shift those thoughts from a negative frame of mind to a healthy mindset? Desi points out that the first step is to create awareness. Once you have awareness, you can begin to catch those negative thoughts. Our thoughts create a feeling that drives action and produces results. Ask yourself: What are the beliefs I want to adopt that would produce a better result? Desi also notes that you have to keep Dan Sullivan’s 4 C’s in your mind:  Courage: You have to have the courage to do something different.  Commitment: You need the commitment to be willing to do it no matter what.  Capability: You develop the capability and from there you develop confidence.  Confidence: You don’t need to have the confidence to take action—just the courage to get started. Confidence does not have to be because of an external circumstance. How do you continually embrace a confident and healthy mindset and carry it over to social media? How do you maintain a sense of privacy and/or self? Listen to the whole episode to benefit from Desi’s wealth of knowledge on building a healthy mindset! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

YouTube will now allow shorter videos to be eligible for mid-roll ads! As of July 2020, YouTube will automatically add mid-roll ads to videos 8 minutes or longer. Before this change, YouTube only allowed mid-roll ads on 10-minute videos. Why are they making the shift? There’s some speculation that they’re doing so because advertising rates on YouTube have dropped by nearly 50% since February—even though viewership increased during COVID-19 lockdowns. YouTube is likely trying to increase ads to boost their lost revenue. Learn more about what the change means for you in this Monday Marketing Minisode! What You’ll Hear On This Episode of Wingnut Social [0:52] Natalie had the BEST time of her life [2:05] YouTube Mid-Roll Ads explained [4:01] Generate revenue with YouTube videos [5:26] Why YouTube is making the shift [6:53] Newsworthy mentions [8:06] Blooper Reel! Resources & People Mentioned YouTube YouTube mid-roll ads explained When you upload a video that is 8 minutes or longer, you have the option of manually placing the mid-roll ads or having YouTube automatically place them. But if you aren’t happy with where they’re dropped, you have the freedom to move them around. Don’t want ads on your videos? No problem. You always have the option to turn off mid-roll ads if you feel it won’t be appropriate in your video content. You can set it so that any video 8 minutes or longer get an ad OR turn midroll ads off and on for each individual video.  Even better, YouTube is essentially paying YOU to run those ads. You simply need at least 1,000 subscribers and 4,000 watch hours on your channel to monetize your videos. Thanks to YouTube’s update, you can exercise monetization options even if your YouTube video is shorter than 10 minutes. So if you have the required subscribers and watch hours—cha-ching.  Why the change of heart? As mentioned earlier, YouTube has seen decreasing numbers of ads on their platform as businesses have scaled back on their marketing dollars. Secondly—as more platforms like Instagram and TikTok are starting to add monetization options—YouTube may be trying to ensure that their creators stay on their platform.  Previously, to generate revenue, creators were forced to produce longer videos—whether or not they had enough content to support it. By reducing the timeframe to 8 minutes, content creators are under less pressure to stretch out their content. This makes it easier for designers to meet the minimum mid-roll ad requirements and grow their audience.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Your PR approach is more important now than ever. With the impact of the Coronavirus, the Black Lives Matter movement, and the upcoming elections—the world is in turmoil. Designers MUST pivot and take a moment to craft their PR approach to be sensitive to the world around them. In this episode of Wingnut Social, Courtney Pisarik joins Darla and Natalie to talk shop about her firm's PR approach mid-pandemic.    Courtney Pisarik is the founder and owner of Ink PR, which is a boutique public relations firm specializing in communications for interior designers and other home professionals. After a storied career in lifestyle and entertainment, she made the shift from the lifestyle industry to focus solely on interior design. She’s never been more focused, successful, and happy. Listen to hear her story! What You’ll Hear On This Episode of Wingnut Social [2:38] Miami is the #1 COVID hot spot [3:59] Courtney Pisarik of INK PR Group [6:04] What made Courtney focus on design professionals? [7:56] The PR world has expanded exponentially  [10:51] How the economic crisis is impacting the PR world [13:43] Adapting to the changes the business has implemented  [14:51] How have pitches must pivot to accommodate the current reality [17:29] Interior Designers: How to pivot your approach on a DIY level [21:03] Virtual events and webinars: will they stick around? [27:53] What up Wingnut! Round [31:17] Supply is so limited right now [35:44] Blooper Reel!  Connect with Courtney Pisarik Follow on Twitter Connect on LinkedIn Follow on Instagram The Comm Collective on LinkedIn The Comm Collective Website Resources & People Mentioned Ink Public Relations & Marketing Ink PR Group on Instagram High Point Market Genevieve Trousdale Timothy Corrigan BOOK: Hotel Pastis How to pivot your PR approach on a DIY level Everyone is in the process of adapting. Courtney points out that her firm learned quickly that they had to pivot and pitch things that were relative to the news cycle. She emphasizes that you have to stay in touch with what’s happening in the world around you. Above all, she notes that you need to remember the power of human connection: “We’ve all learned our currency and our value is in our relationships with our friends and our media.” They are the #1 priority for Courtney and her team.    With that in mind, how do you pivot your PR approach? How do you connect with editors and magazines on a different level to get your work out there? Courtney recommends taking the time to do some basic research. What does the magazine cover? What is their aesthetic? Learn about the editor—where do they live? Do they love dogs? Do they drink coffee? Take a minute to be a human being. How would you interact with them if you were introduced in person? Find a way to cultivate that connection.    She points out that you can even review their social media channels and see what they’re passionate about. Take the time to read their previous writing or articles and reference them in your communication. It will change the conversation. At the end of the day, we are all human beings and want to be appreciated and recognized for what we do. PR teams are really salespeople. Courtney points out that they’re trying to sell the messaging and the imagery that we have. The fact of the matter is that you need to know your product and know your buyer.  It’s time to include webinars and virtual events in your PR approach How else do you need to pivot your PR approach? Do webinars and virtual events have a place when it comes to PR? Courtney agrees with Darla and Natale—virtual events are here to stay. Courtney's firm is constantly producing programming for clients and brands and attending webinars herself. She’s doing Instagram takeovers, setting up panels, and even has some webinars in the works leading up to High Point.    Courtney is working with a designer—Genevieve Trousdale—who will be launching an online portal resource for interior designers. They’ll be invited to share their resources to connect on a granular level and work as a team. Her firm has focused almost completely on webinars leading up to the launch.    They've also been hosting a webinar series called “Save our Suppliers”. The goal was to connect designers desperate to shop with brands looking to get in front of designers. Makes get on the webinar and share their new products and when they can get it out. This was a great way to break down some doors during the pandemic.    On top of everything already on Courtney’s plate, she’s also co-formed another webinar called ‘The Comm Collective’ with programming every week. They come together to discuss issues happening in the industry and take turns producing their own programs. They’ve invited editors from House Beautiful and Good Housekeeping to moderate the conversations.    The long and short of it? Video, webinars, and all things virtual isn’t going anywhere. It’s here to stay. To hear all of Courtney’s ideas and recommendations for tailoring your PR approach, listen to the whole episode!   The Comm Collective hosts a webinar every Thursday at 4pm est and anyone is invited to join! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Facebook created Messenger Rooms in April as an answer to Zoom who had more than quadrupled their users during the Coronavirus pandemic. The FREE Messenger Rooms have done so well that they’ve dug into Zoom’s market share—and even lowered their stock price.    Now, Facebook is implementing a NEW feature into Messenger Rooms: The ability to go Live. This gives designers diverse alternatives and makes it more possible for large audiences (up to 50 people) to tune in and watch group video calls in real-time.  What You’ll Hear On This Episode of Wingnut Social [1:16] NEW: Facebook Messenger Room Livestream [2:23] How do you go Live from Messenger Rooms? [2:57] How is this different from a normal Live? [5:16] What this feature means for designers [6:22] What Facebook has up its sleeves [8:38] Darla’s solo Blooper Reel! Resources & People Mentioned Facebook Portal Facebook Messenger Rooms WhatsApp Instagram Going Live in Messenger Rooms You can create a room from Facebook or Messenger Web and invite anyone to join—even if they don’t have a Facebook account. Viewers can join from their computer, phone, or tablet. You can broadcast that you’re going live to a profile, page, or group.    You have control over where the room is shared, who can see it, and who can join. You can even add or remove participants from the room or as Darla put it—“Be your own bouncer.” How is this different from a normal Live? Can Facebook access the audio or video? Listen to find out! What the Live feature in FB Messenger Rooms means for designers If you can go Live with groups up to 50 in messenger rooms—for free—hello! That means designers can create webinars, host events with multiple guests or panels, share presentations, or launch courses right through Messenger Rooms. You can control who’s invited and who can see the Live.   It can be a way to create a weekly or monthly VIP group for followers. They can participate, ask questions, and interact with you “face-to-face.” It’s great for networking. It can help you gain traction before moving on to paid platforms or before announcing a paid webinar.   Facebook is building a serious connective infrastructure to help YOU build your empire. Give it a go, invite some people, see how it works out. What else does Facebook have up its sleeves? Find out by listening to the whole Monday Marketing Minisode!  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

How do you resonate with your audience during times of crisis? How do you create meaningful and progressive changes in the content you provide? Where is the future of design heading? In this episode of Wingnut Social, the Editor-in-Chief of Luxe Interiors + Design Magazine—Pamela Jaccarino—joins Darla and Natalie to talk about how to communicate with your audience, ways the magazine has pivoted in response to recent times, and the future of the design industry.    Pamela Jaccarino is the founding Editor-in-Chief of Luxe Interiors + Design Magazine, the largest residential architecture and design brand in the country. She’s been in the position for 15 years and has been instrumental in the growth of the brand. She continues to champion its fresh vision and evolution. Don’t miss this educational and evocative episode!   “If you want to be successful at anything that you do—no matter what it is—it’s always a challenge. There's always a mountain or a hill in front of you if you’re out for excellence.” — Pamela Jaccarino What You’ll Hear On This Episode of Wingnut Social [5:21] Today’s guest is the Editor-in-Chief of Luxe [6:10] Speaking to their audience during trying times [9:25] How Luxe made some pivots in 2020 [14:25] The types of projects Luxe looks for in their pieces [19:07] Luxe Connects—a B2B resource [22:39] Has the Coronavirus impacted advertising? [25:05] How to pitch a project to a magazine [27:20] What up Wingnut round! [31:13] Mercury...is in Retrograde [34:05] Bubble-gum Blooper Reel!  Connect with Pamela Jaccarino Follow on Instagram Connect on LinkedIn Resources & People Mentioned Luxe Interiors + Design DesignTV by Sandow Curio Electro BOOK: Anne of Green Gables BOOK: American Dirt Resonate with your audience during times of crisis Luxe puts out 75 different publications across 14 regions in the country. It’s a big design machine. With the recent Black Lives Matter movement at the forefront of the world’s attention, Pamela points out that they felt it was important to listen and do better. She states that they’re “Ensuring that we have diverse voices through the pages of our magazine and in all of our platforms.”   There is not enough diversity in high-end regional design. But it’s something Luxe has committed to for the long haul—they want to strive for meaningful change. They have a plan in place to ensure the changes they make are sustainable. The publication already gives voice to so many artisans, designers, and architects. They want to dig deep and look further for diversity because it enriches everything. Pamela emphasizes that all leaders in design should be doing this.   It’s incredibly important to be sensitive and aware of what’s going on in the world—and how it impacts your audience. Listen to hear what types of projects Luxe looks for in their pieces and the different modes of communication they employ to resonate with their audience. Pamela also shares upcoming design trends and changes she sees happening in the industry.  Luxe Connects—a B2B resource The great recession in 2008/2009 was an incredibly challenging time for everyone, including design professionals. Luxe has a lot of regional advertisers that partner with them and they wanted a way to communicate and facilitate conversations. They initiated the Luxe Connects program in 2008 and never looked back. They now host 50–60 Luxe Connects across the country.   They continued to host these virtually during the Coronavirus crisis. It not only facilitated necessary dialogue between businesses but gave Luxe a true birds-eye view of what is happening in the luxury residential design sector. Pamela believes we will see a post-COVID change in architecture and design to better reflect situations where families are working and living in their homes 24/7. There is a lot of movement happening in the design world.   Through these conversations with their partners, they’ve learned that businesses continue to feel the need to market and advertise, as well as stay connected and get their message out there. Designers’ pipelines are staying full. Overall, Luxe launched Connects because they desire to be a brand that’s there to serve their partner’s needs in any way that they can.    Want more information on Luxe Connects? Reach out and connect with a regional publisher! Listen to the whole episode to hear Pamela share how to properly pitch a project to Luxe—or any magazine. Luxe continues to be a mover and shaker in the design industry. Listen to this episode for some unique insight from their editor-in-chief!  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Your Pinterest feed will NEVER be the same! Why? Because Pinterest has updated its algorithm to make room for new content—and creators. Pinterest has introduced a real-time ranking system for your home feed called controllable distribution.    They’ll be able to balance the types of content that will be shown in a pinner’s home feed. Why are they changing it? What will your Pinterest feed look like? Give this Monday Marketing Minisode a listen to find out! Plus, you’ll find out whether or not Darla can make it a week without talking about TikTok... What You’ll Hear On This Episode of Wingnut Social [0:38] All about your Pinterest Feed [1:57] Why are they changing it? [2:44] The content will be based on a percentage [4:42] What does this mean for designers? [6:05] Blocking inappropriate content from your feed [6:54] Today’s big Pinterest takeaway [8:53] The ever-amusing blooper reel! Resources & People Mentioned Pinterest Bringing NEW content to your Pinterest Feed Pinterest doesn’t want your feed to be stale. Secondly, they want to expose you to new content that you typically wouldn’t be exposed to. Part of the algorithm update is in response to the Black Lives Matter movement to give wonderful creators their fair share of visibility.   Now they’ll slide some things into your home page they think you might like. If Pinterest decides they want to add 4% more video content to your feed, the controlled distribution algorithm will automatically be able to achieve distribution while still respecting your content preference.    But the algorithm isn’t changing completely. It’s only applied after the traditional home feed ranking algorithm. So it’s an added layer to help expose you to new creators and new content. Pinterest used to rely on engagement data to drive it’s pin recommendations. But they must evolve. In the words of Neil Armstrong, “That's one small step for man, one giant leap for mankind.” What should designers include in their Pinterest content strategy?  Pinterest is trying to attract more creators to the platform. So designers need to keep more content flowing in the form of creating original pins—including video. They haven’t outright stated they’re prioritizing video, but it’s the under-the-table vibe Darla and Natalie are getting.   Video usually gets more engagement, likes, and comments, so it’s worth the investment. Social media platforms have been making a TON of updates lately. But Darla and Natalie point out it’s their job to stay on top of algorithm changes—and keep their listeners in the loop. It is pretty good job security! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn   Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

How do we negotiate the logistics of creating a virtual workplace? Can your design firm work remotely permanently? Are the cost savings worth it? Do you even want to go back to working in an office setting? If any of these questions are swirling around in your head, Chad James joins Darla and Natalie to dissect the topic. Don’t miss this episode of the Wingnut Social podcast!  Chad James has been in the design industry for 23+ years. He leads a talented team of trusted designers in creating a uniquely tailored experience to each client they serve—centered on a meticulous approach to quality and design. They work to create custom residential and commercial construction including boutique hotels, refined restaurants, and beautiful homes.  What You’ll Hear On This Episode of Wingnut Social [1:33] Natalie’s Birthday present just happens to be... [4:59] Chad James shares the pros and cons of going virtual  [7:01] Focus on creating some sense of normalcy [9:04] Using Microsoft Teams to ease the transition [15:34] Moving back into the office full-time [16:56] The pros and cons of each option [21:09] How to get a hold of samples in a virtual workplace [23:32] Operating virtually and managing a team [29:06] Should designers move to a virtual workplace?  [31:35] Something that surprised Chad when working virtually [34:11] The importance of establishing personal connections with your team [37:08] The What Up Wingnut Round!  [40:44] How to connect with the Chad James Group [44:41] Can’t-miss blooper reel! Connect with Chad James Chad James Website Chad James Group on Instagram Chad James Group on Facebook Resources & People Mentioned Textbook: Professional Practice for Interior Designers Microsoft Teams How Microsoft Teams eased the transition into a Virtual Workplace Nashville had a large influx of cases early on in the Coronavirus pandemic. This led Chad and his team to decide to shift to a virtual workplace. But how did they do it? How did they move their office home and make it a smooth transition? Chad notes that Microsoft Teams was the platform his team brought to the table. Chad was hesitant to use it—because he’s a loyal Apple guy—but they ended up loving it.  Plus, it opened up a new realm of possibility for his clients. He’s able to share drawings, proposals, and screenshots while still being able to see their reactions over video. Chad admits that he’s an old dog when it comes to technology and he doesn’t like to learn new tricks but Microsoft Teams is user-friendly and easy to maneuver.  Since his team has moved back to the office they’ve continued to use the platform for inner-office communication as well as client communication. What started as something that would ease the transition into a virtual workplace become a staple for their office.  Weigh the move to a virtual workplace carefully Chad learned early on in his career that he needed separation of work and home life. Not only that, but he prefers to be in an office interacting with people and building on the relationships he’s formed. If you’re contemplating completely moving your team to a virtual workplace he notes that you have to decide what’s most important for your creativity and business mindset.  For his business, that means moving back into the workplace, while embracing a few of the things that made the virtual workplace manageable for them, such as Microsoft Teams. But you have to consider what’s best for the functionality of your team. Chad notes that the Chad James Group is “About the relationship and the feeling and the experience more than just the day-to-day design.”  Managing and operating a virtual workplace Operating and managing a virtual workplace can be an easy shift—depending on how much you trust your team. Chad points out that he has a director of operations that is the glue that holds everything together. He knows Chad’s schedule better than he does. As a creative, Chad can get a bit overwhelmed if he looks too far into the future. Having a Director of Operations helped ground him in the day-to-day and take everything a moment at a time.  One of Chad’s biggest concerns, when they shifted to a virtual workplace, was the eventual transition back into the office. He didn’t want his team to develop poor habits while working from home. So from the very beginning, they had a morning Microsoft Teams call where he saw everyone dressed with hair and makeup done—showered and prepared as though they were going to the office.  One of Darla’s favorite phrases is “How you do anything is how you do everything.” and this is an example of that. Getting up and getting ready for the day puts you in a mind-space where you’re ready to actually work and not be lackadaisical and comfortable.  Create a place of transparency for your team When Chad’s Dad passed away a few years ago, he realized he needed to be very purposeful with the remaining years of his life. He chose to be purposeful about his intentions and how his team, company, and clients saw him. When his team transitioned into a virtual workplace he knew it was important to continue to foster an environment where everyone talked openly and honestly about how they were dealing with their emotions.  He points out that as a business owner, there will always be things that you keep in your side pocket and deal out when it needs to be dealt. This time wasn’t just about business, but about each other. It’s so easy when you’re not working in an office to become detached and distant and to lose the human connection.  Chad points out that you don’t want to hear that someone on your team experienced a hurt or loss and you didn’t know about it. He emphasizes how important it is that you remain connected and talk through emotions with your team.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Your Instagram Comments Section is Getting a MAJOR Upgrade - Episode 156 Instagram is rolling out yet another new feature that allows you to—drumroll please—PIN your favorite Instagram comments to the top of your thread! Do you want to put a superfan’s comment in the spotlight? Or move negative comments further down your feed? Now you can! In this Wingnut Social Monday Marketing Minisode, Darla and Natalie share how to pin Instagram comments—and why a designer would want to.  What You’ll Hear On This Episode of Wingnut Social [0:36] WHY are they doing a podcast at 5 am? [1:36] You can now PIN your Instagram comments [4:58] Instagram is implementing anti-bullying measures [6:25] The commenter will get notified of the pin [6:45] How do you actually pin the comment? [7:03] What does this mean for designers? [9:07] Blooper Reel! Resources & People Mentioned Instagram  WHY the Instagram comments feature is all the rage  If you have a post on Instagram that’s performing well and a superfan posts an excited and cheery comment, you want to promote it. Now, you can! To do so, you simply swipe left on the comment and click the pin icon and voilà! It will pin the Instagram comment to the top of the thread.  It will be the first comment people see and serve to create excitement and buzz around the post. PLUS the commenter will get notified that you were so enthralled by their comment that you boosted it to the top of your thread. YouTube has embraced the pinned comments feature since 2016, so it was about time Instagram stepped up to the plate.  This can even be a GREAT marketing tool for designers. How? Listen to the minisode to find out! Clean up your Instagram comments Even better—you’re allowed to pin up to THREE comments to the top of your thread. Why is this so important? It allows you to push negative comments—that you may not want to delete—further down and out of sight. So users can still see how you handle negative comments from a customer service point of view, but all of the focus and emphasis is on the positive comments.  Natalie shares that Facebook and Instagram took 1.5 million pieces of content off the platform in the 4th quarter of 2019 and the 1st quarter of 2020 because of bullying and harassment violations. Instagram is going to add more anti-bullying measures to protect their users and encourage a positive environment. Pinning Instagram comments to the top of your thread means YOU have the power to control the environment of your account.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

There is a severe and noted underrepresentation of Black artists and designers in the design industry. Issues of cultural misappropriation are coupled with a lack of historical and cultural awareness—and it needs to change. Malene Barnett sought to bring about change when she founded the Black Artists + Designers Guild (BADG) in 2018, with a mission to “Build a more equitable and inclusive creative culture by advancing a community of independent Black artists, makers, and designers in creative industries.”  Malene Barnett is an artist based in Brooklyn, NY. She founded the Black Artist + Designer’s Guild to combat a lack of representation of Black talent and culture in the design industry. It is a global platform seeking to represent a curated collection of independent Black artists, makers, and designers at the top of their game.  What You’ll Hear On This Episode of Wingnut Social [1:25] Natalie’s TikTok themed dreams [3:30] Malene Barnett’s background in art + design [5:50] Bringing issues of inequality to the forefront [9:05] Had Malene seen improvement with the movement? [10:55] The biggest challenge was getting support and people behind it [12:27] What is the selection process like for designers who want to join? [15:14] What does demolishing and rebuilding look like in education? [16:34] Credit must be given to the originators [18:20] Steps to take to support change (+ design reform) [21:40] Cultural misappropriation in the design world [24:06] What the mission and vision of the Black Artists + Design Guild [26:53] What up Wingnut! Round [29:02] How to connect with Malene Barnett [32:26] Blooper Reel! Connect with Malene Barnett Black Artists + Designers Guild BADG on Instagram Malene’s Design Website Malene on Instagram Connect on LinkedIn Follow on Twitter Resources & People Mentioned BOOK: I’m Not Done Yet by Dr. Cynthia Barnett BOOK: White Fragility by Robin DiAngelo BOOK: Me and White Supremacy by Layla Saad What’s New What’s Next Fabricut Made Goods Vaughan Lighting De Le Cuona Elle Decor House Beautiful  Luxe Magazine Business of Home Architectural Digest The biggest challenges the movement faces When Malene founded BADG the support she garnished was very minimal. People would say, “Oh, that’s a nice gesture” but weren’t truly supporting her vision. ButMalene didn’t ask anybody for anything. She points out that most Black-owned businesses don’t have access to loans or family members who can invest in them. They’ve always relied on their community to support them. That’s why there needs to be more support from the design industry.  With the recent movement brought to the forefront, Malene is seeing large companies reach out to develop long-term partnerships. It’s a step in the right direction. But there still needs to be significant improvement. Malene emphasizes that systems need to be demolished. This awareness of social justice and equality isn’t new. The uproars have happened over time. Malene notes that it’s a constant battle: “We’ve always been fighting for the right to just be and be human.”  There’s a lot of work that has to be done. Malene shares how the design industry is one of the least transparent industries—keep listening to hear why.  Design education needs to be demolished and rebuilt  Malene firmly believes that the whole design education system needs to be rebuilt. She points out that if you go to school for design, you’re usually being taught from the European perspective. Students are being fed the lie that modern design is European—but it isn’t. Modern design is of African descent.  Malene uses Picasso as an example. He is credited with being one of the most influential artists of the 20th century—but much of his work isn’t truly his. He spent time in West Africa studying Yoruba sculptures. He was given the credit for the movement, but the basis of his art was Yoruba art.  “We need to rewrite this narrative and give the credit to the originators of creativity and design and start leading with the indigenous voices—with the Black voices—and then talk about how these principles have been influenced in a particular person's practice versus the other way around.”  Designers must educate themselves on Black culture and design. Malene points out that designers are using Kuba cloth from the Congo and Mud Cloth from Mali in their design as decorative items. This is cultural misappropriation. If Malene were to use it in her design, she’d be labeled as being “too ethnic”. “Ethnic” in and of itself is the wrong word to use. Malene points out that it has been used as a label for anything that’s non-white—and she refuses to accept that.  Malene emphasizes that “This industry has been using black culture so much when it comes to design but yet not giving the credit to the people, to the community, to the culture—and all of that has to change.”  Combating racism and underrepresentation begins with personal change Malene asks, “How uncomfortable do you want to get? How much are you willing to give up?” She notes that supporting the movement is about going deeper and starting with working on yourself. It will require asking difficult questions and a willingness to be uncomfortable.  Decolonize yourself, read books and articles, attend events—learn about your industry. Take a good hard look at difficult topics such as redlining, the division of neighborhoods, and the homeownership disparity. Then you branch out and educate your friends and your family.  What steps can you take to support BADG and Black Lives Matter? How can the design industry push for the necessary change and reform? Where can you learn more? Listen to this episode for more information and an eye-opening design education you've probably never gotten. Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Instagram has stepped up to the challenge and has started rolling out its new feature—Instagram Reels. So where has it been rolled out? How will it function? Can it truly compete with THE fastest growing social media app in existence? What does it mean for designers? Darla and Natalie share all the twists and turns in the Instagram vs. TikTok saga in this Monday Marketing Minisode. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [0:35] Breaking News: India bans TikTok [2:17] Instagram launches Instagram Reels [4:20] Instagram Reels will have the same features [5:20] Why is this rollout so important? [6:49] How do you use Reels on Instagram? [9:46] What does this mean for designers? [11:47] Darla still LOVES TikTok... [12:44] Mydoma studios upcoming seminar [15:35] The infamous Blooper Reel! Resources & People Mentioned Instagram Reels Mydoma 19H Blueprint Why now is THE perfect time for Instagram to launch Reels According to Forbes, Apple caught the TikTok app spying on millions of iPhone users. Because of this (among other alleged security flaws), it was JUST announced that India has banned the use of TikTok. Despite it all, TikTok remains one of the most popular platforms. It generated the most downloads of an app ever in one quarter. But the potential security issues have many experts questioning the safety of using the app.  This is why the launch of Instagram’s Reels feature is perfectly timed. They wanted a piece of the TikTok market—now they just might get it. They’ve already started rolling out the feature in places where TikTok never gained traction: Brazil, Germany, France, and—the real kicker—India. Because of the worldwide familiarity with Instagram and a growing sense of distrust of TikTok, this new feature may gain traction quickly.  Darla and Natalie don’t know when Instagram Reels will be available in the US but you can bet Wingnut Social followers will be among the first to find out! Will Instagram Reels have similar functionality to TikTok?  Instagram Reels allow you to create engaging video content—similar to TikTok—on your stories. The Reels will be a new mode in the Stories camera menu (the icon looks like a small video). Users can record 15-second clips, choose from a huge library of music, or even record their own voice-overs or soundtracks. You get to control the length of the video, choose a thumbnail for it, and use different effects and AR filters.  You can save it as a draft, send it to friends, and share and add it to your Instagram profile. Instagram is even adding a brand new discovery section on Instagram Explore: ‘Top Reels’, where the best-performing public Reels have the chance to go viral. Natalie points out that Instagram doesn’t do anything halfway, so they fully expect that this new feature will compete with TikTok.  So what does this mean for designers? Will it save you from having to learn another social media platform? Will Darla still be using TikTok? Tune in to this Monday Marketing Minisode to find out! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Have you thought about diving into the world of product design? Do you have brilliant design ideas floating around in your head that you want brought to life? Or perhaps you’re searching for particular pieces that can’t be found in the market. Tyler Hill’s journey into product design started because he couldn’t find the sconces he envisioned—so he designed them himself. Listen to this episode to hear his unique story! Tyler is the co-founder of Mitchell Hill, an interior design firm—and art gallery—based in Charleston, SC. His travels, life experiences, and numerous educational endeavors have contributed to his keen eye for interior design. Tyler is particularly talented in lighting and furniture design which allows Mitchell Hill to deliver an exceptionally customized experience for their clients. What You’ll Hear On This Episode of Wingnut Social [3:34] Tyler Hill’s background in design [4:47] Tyler’s process: how he got into product design [9:04] How did he find a manufacturer? [11:03] How to get over a creative block [12:53] Margins and pricing for custom lighting [16:45] From product design to licensing [18:03] How important is networking? [19:25] Mock-ups for the non-techie designer [21:26] How to get into product design [23:00] All about Tyler’s upcoming collection: Transparent [26:01] What up Wingnut Round! [28:02] Where to connect with Tyler [31:04] Can’t-miss Blooper Reel! Connect with Tyler Hill Mitchell Hill Interiors Connect on LinkedIn Tyler on Instagram Mitchell Hill on Instagram Resources & People Mentioned Darla and Natalie Were Guests on this Podcast! BOOK: The Ride of a Lifetime Architectural Digest House Beautiful Adobe Illustrator SketchUp Avrett Lighting Grafton Furniture Tyler’s product design process When Tyler was in the market for a sconce for his home, he couldn’t find anything that fit his vision for the space. So he decided to sketch a design, and then he sketched some more—and realized he loved doing it. So he started to build a portfolio and began to show it to clients. Everyone wants their home individualized and unique, so he began creating pieces for his interior design clients. He found a local manufacturer to produce his lighting and he eventually expanded into chandeliers, flush mounts, etc.  As far as the creative process goes, Tyler notes that he will often wake up in the middle of the night feeling inspired. Or he’ll pull inspiration from Pinterest or Instagram images. He may take a walk or take inspirational photos while traveling. The bottom line is that you can find inspiration everywhere. Once Tyler has an idea, he typically starts with a simple hand sketch. Once he’s done the drawings he imports it into his software program (SketchUp) and does realistic renderings in Adobe Illustrator.  Keep listening to hear how Tyler found a manufacturer to produce his designs, how he prices his lighting—and even how to overcome creative blocks.  How to get into product design and licensing According to Tyler, if someone wants to get into licensing, the best thing you can do is get some pieces made and photographed. As you start building a portfolio of design work, you also need to start building your credibility in the media. Why? Because networking and visibility is a big piece of the pie. You need to become an influencer. Even doing panels at markets will begin to build relationships with other designers.  He emphasizes that you need to get yourself out there and tell your story—that’s what people want to hear. They want to see where you’re coming from, what’s going through your head as you’re designing, where you’re getting your inspiration, and where you’re heading next.  Above all else, if you’re passionate about product design you must be patient. Landing a deal requires focus, perseverance, and confidence in yourself that you can make it happen. Tyler also dishes the details of his upcoming collection, ‘Transparent’, in this episode—don’t miss it! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Do promoted pins really get you the best bang for your buck? Or are you throwing money down the drain? In this Wingnut Social remix, Shana Heinricy—Wingnut Social’s Director of Social Media—talks about boosting Instagram, Facebook, and Pinterest posts. She shares TWO great strategies to promote your content and what to budget for it. Listen again—you’ll see this topic in a whole new light.  What You’ll Hear On This Episode of Wingnut Social [1:38] Why you NEED to boost your posts [2:41] Boosting a post? The algorithm applies.  [3:22] Promoted pins: strategy #1 [4:40] Promoted pins: strategy #2  [5:11] Targeting your audience 101 [8:40] What applies to Pinterest? [9:20] How to budget for boosted posts Resources & People Mentioned Facebook Ads Manager Follow Shana on Twitter Connect on LinkedIn Budgeting for your Pinterest pins Wasting your time and money on follow/unfollow tactics or even buying followers will result in a whole lot of spam. What should you do instead? You can take the same money you’d spend on those services and use it on promoted pins. You’re not buying a set amount of impressions. You’re adding a budget—and depending on your post performance—they’re going to show it to a certain number of people. But these would be people that want to follow you and are interested in what you’re doing. It will get you better results—for the same amount of money.  So how much money does Shana recommend spending? She points out that you can do really well if you implement a $300 monthly budget for promoted pins. But even $20 or $50 should bring you some progress. You should see account growth, more followers, and increased engagement on promoted pins AND other content. It is one of THE best tactics to grow your audience.  Promoted Pins on Pinterest: What’s the big deal?  Just like boosting posts on Instagram or Facebook, promoting pins on Pinterest is all about increasing engagement. Pinterest is typically focused on evergreen content surrounding life’s moments. So think about things like weddings, moving into college, someone’s first child, or being an empty-nester. Create your content to target those life events and, of course, relate them back to interior design.  Another type of post that does really well on Pinterest? Infographics. Shana recommends putting together infographics full of useful information and trying to focus on promoting those pins. Lastly, you want to promote pins that are already performing well for you. The bottom line? Promoted pins can be a game-changer when done right. Listen to this minisode for all the details!  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Do you struggle with ‘money mindset’ issues? Do you find it difficult to charge what your time is worth? Do you feel like you’re over-priced? If you’re an over-giver, overachiever, or a type-A personality, you have likely spent your life determining your sense of value and worth by what you do for other people, what you achieve, and what you produce.  But you must learn to recognize that your value and worth is inherent in who you are—not what you do. In this episode of Wingnut Social, Darla and Natalie chat with Nancy Levin about how to overcome negative money mindsets and transform your outlook on your self-worth to embrace the success you deserve.  Nancy Levin is a master coach and best-selling author of multiple books, including Darla’s recent read: Worthy: Boost Your Self-Worth to Grow Your Net Worth and her newest book: Setting Boundaries Will Set You Free. Nancy was the Event Director at Hay House Inc. for 10+ years and now runs Levin Live Coach Academy. This episode is packed full of insight and powerful thoughts on mastering your money mindset.  What You’ll Hear On This Episode of Wingnut Social [1:26] Natalie’s relationship with the Peloton bike [4:36] Nancy Levin’s background and expertise in mindset [8:08] Why do we always put others ahead of ourselves? [9:39] Signs that you have a money mindset problem [13:12] Fine-tune processes, get clarity, and stand in your self-worth [15:28] How do you begin to start setting up boundaries?  [22:36] Setting boundaries will bring you freedom [24:26] Exercises and/or resources that Nancy offers [25:37] Advice: how a designer should value their services [28:23] Do issues of worth impact men in the same way? [30:11] What up Wingnut! Round [32:07] It’s time to create some boundaries [41:19] Blooper Reel! Connect with Nancy Levin BOOK: Worthy: Boost Your Self-Worth to Grow Your Net Worth BOOK: Setting Boundaries Will Set You Free Follow on Twitter Connect on LinkedIn Follow on Facebook Nancy’s Website Levin Life Coach Academy Resources & People Mentioned BOOK: The Dark Side of the Light Chasers Signs that YOU have a money mindset problem Nancy points out that the first key to recognizing you have a money mindset problem, is to recognize when resentment is rising within you. Often, it starts creeping in when you say ‘yes’ when you should’ve said ‘no’. One easy way to learn to say no is by building some space in between the request coming in and your knee-jerk ‘yes’. You must also recognize what mindset is motivating that immediate ‘yes’ response:  “I don’t want someone to be angry.” “I don’t want them to be mad or disappointed.”  “I feel obligated.” “I want to show up as the hero.” “I want to be loved or liked.” If any of those motivations resonate with you, you’re not alone. You have to build in the space to assess what’s true for you. If you can’t say no right off the bat, say “I will get back to you tomorrow”. A yes should only be about desire. It shouldn't be about all of the other factors. Nancy shares that it’s an illusion that we have control over anyone's emotions anyways. We are not responsible for someone’s response to our truth. Recognize that someone else’s urgency doesn’t have to be yours.  Overcome the struggle: adapt your money mindset by setting boundaries Most women are never really taught that it’s okay to set boundaries. Because of this, Nancy believes that “We end up tolerating the intolerable and accepting the unacceptable.” Boundaries are the limits we set personally about we will or will not do—but we aren’t taught that it’s okay to stand by it. “Be seen and not heard” and staying small and invisible is what is ingrained into us. So how should you start setting boundaries?  Nancy notes that it starts with clarity. You must understand that you’re not here to serve everyone. When you’re clear on your ideal client and on the value of your own time and skills, that’s when someone else can value them and your money mindset begins to shift. Stand in your self-worth. KNOW what you offer. If you waiver, it leaves the door open for someone to devalue you.  Practically speaking, Nancy implores to be clear on dates, deadlines, and deliverables. Let your client know when and how you’ll communicate. Clearly outline and define what you do and how you do it. The biggest myth that Nancy busts around boundaries is that other people cross our boundaries. If boundaries are being crossed, you’re the one crossing it. It’s not up to anyone else to uphold your boundaries—it’s up to you.  So how do you ensure you don’t return to your old habits? What are some practical step-by-step exercises or resources you can use to grow and evolve? How do you continue to stand your ground and change your money mindset? Nancy answers these questions and so much more in this episode. If you’re ready to begin transforming your money mindset, be sure to listen.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

If you listened to last week's episode, you know that Darla is FIRED UP about TikTok (it may or may not have taken over her life). They talked about why you should jump on the TikTok bandwagon before it’s completely saturated. This episode has become part two of a TikTok miniseries—and for good reason. TikTok has spilled the beans on HOW their algorithm works.  TikTok is the only platform where you can have ZERO followers and get a million likes on a video that goes viral. Their company values transparency, so they’re opened up about how their algorithm works. That means designers can learn how to get ahead of the curve. So Darla and Natalie spill the algorithm secrets in this Wingnut Social minisode. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [0:35] TikTok SPILLS their algorithm Secrets [3:48] What’s special about the TikTok platform? [4:30] What will make your video more likely to be viewed? [7:48] Recreate the latest trend to get a bump in views [8:57] Understanding #ForYou + #ForYouPage + #FYP [12:14] Why followers and likes don’t matter  [13:32] What does the algorithm mean for designers? [14:38] Key takeaways for designers [18:35] Blooper Reel! Resources & People Mentioned TikTok What in the world are #ForYou + #ForYouPage + #FYP hashtags? These hashtags are just another way for you to leverage TikTok’s discovery page AKA the “For You” page. Using various iterations of that hashtag can help you get discovered faster. It works synergistically for your enjoyment of the app by contributing to the curation of your page, i.e. the algorithm works in reverse. For example, if you use the hashtag #NoisyNeighbors, that hashtag will show up in the hashtag feed PLUS your #ForYou feed. What comments do you like? What videos do you like? What do you watch? They all influence what you see.  The Algorithm Explained: The KEY to a standout TikTok video Just like any other platform, TikTok also takes into account the number of likes and views. TikTok doesn’t take into account the number of followers or the popularity of previous posts. Instead, their algorithm judges the standalone quality of each video. How long is the video? Did the viewer watch to the end? Did they watch your video again? It all matters. So a unique way that you can trick the viewer into continually watching your video is by using loops. They trick the eye so that you aren’t sure where the video begins or ends—so the viewer watches it a couple of times (and it tricks the algorithm). But it can be tricky to master.  Another tip to increase the likelihood of being featured: make your content entertaining and engaging. The key to getting engagement is working with the algorithm to get on as many ‘for you page’ feeds as possible. You can also jump on the bandwagon with trending interests—but make sure you put your own spin on it.  BONUS TIP: If you spend two hours making videos, you can save them in your drafts and spread your videos out throughout the week. You should also post at least once a day to become a TikTok influencer.  Learn more about the TikTok algorithm and how to keep viewers engaged by listening to the whole minisode! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Are you an interior designer that daydreams about becoming the next big design star? Do you visualize your name in lights? But how do you get on TV? Is it all luck, hard work, or both? Kristin Giese joins Darla and Natalie to talk about an interior designer’s path to television. She shares the mindset you need to embrace, how to leverage your social media, what producers are looking for, and what YOU can do to land the big gig.  Kristin Giese is a talent manager, brand developer, and executive producer. She began her career building the Nate Berkus brand (amongst other talent). Over her career, she’s partnered with The Oprah Winfrey Show, Target, TLC, NBC, P&G, GMC, and many more. Her storied career and expertise is a welcome addition to this episode of the Wingnut Social podcast.  What You’ll Hear On This Episode of Wingnut Social [3:14] The Wingnut Social Webinar  [5:50] All about Kristin Giese [9:10] TV is not about vanity [11:35] How to position yourself on social media [19:30] Why interior design stars catch so much shade [22:32] What can you gain from being a design star? [25:26] Do production companies own you? [27:54] What you should know about the path to stardom [33:30] What up Wingnut! Round [36:28] Kristin’s Book: Unverified [36:59] Connect with Kristin [40:45] Blooper Reel! Connect with Kristin Giese Follow on Instagram Follow on Twitter BOOK: Unverified All Moxie Resources & People Mentioned Register for the Wingnut Social Webinar BOOK: Think and Grow Rich Britany Simon’s Wingnut Episode Nate Berkus What being a design star is NOT about Kristin’s first piece of advice: It can’t be all about you. She states that “Television—for all of its vanity—is NOT a vanity project.” Before you become a design star—and can’t pick out a head of lettuce without being recognized—you have to put in the work and be humble. Kristin sees a lot of people who use “I’m the next big…” terminology and make the experience all about what matters to them.  But she points out that “The people that are really successful on television are making it about the audience.” You NEED to start with what matters to the audience—the people at home watching your show. How do you fill those shoes? How are you uniquely skilled to step within that role? Do you have someone in mind to co-star with you?  The hero of the story needs to be the observer—not you.  How social media influences your crack at design stardom Kristin believes that social media is a critical element in your design star journey. It’s your resume that exists in the world—you can’t let it sit in the back of your drawer collecting dust. You have to be consistently active and committed to posting and sharing who you are on various platforms. The top 9 on Instagram? Those three rows should tell the viewer exactly who you are. People should experience a three-dimensional you in those nine images.  It’s also imperative that you become comfortable with showing yourself in photos and videos. If you want to be an HGTV design star your face will be everywhere. If you want to be on television you are the brand. You can’t be resistant to the idea of showing yourself or you’ll struggle on TV.  Kristin notes that an audience shows up for people that they know: “The people who really connect make us feel who they are.” Are you funny? Stylish? An overworked Mom? An audience doesn’t want to just see perfection—they want to see the true versions of yourself that make you human.  As Kristin likes to put it: “Content is King, Character is Queen. Forever shall they reign.” Your social media must mesh the two.  Fact vs fiction: Design star reality Kristin points out that the path to stardom is never the straight line that you think it will be. Infact, you rarely make your money on television. The real money is made in the way you can go out in the world and create endorsement opportunities, sell books, etc. Being a design star is simply a tool to leverage to be able to do other things. This idea that you go on television and you immediately get rich and famous is folklore. The road to get there is far longer. Kristin’s seen networks cut shows that were in development for over a year. It’s the nature of the game—it’s failure after failure until it’s not. So you have to know your heart. What is your motivation for being on TV? Is your desire to reach a broader audience? Do you want endorsement work? Being a design star gives you a large platform. Kristen notes that it’s also really fun. It’s amazing to watch someone’s life change when you makeover their home.  So what type of portfolio do you need? How does the behind-the-scenes look working with producers for your own show? It is a linear progression? Kristin answers these questions and so much more in this episode. You HAVE to listen to the whole thing! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

TikTok is the fastest growing social media platform of all time. Just as Darla and Natalie predicted, it’s completely taken off—and isn’t just for the tweens anymore. It’s expanding into different genres and gaining traction outside of the 18-24 demographic. People now spend just as much time on TikTok as they do on YouTube.  So how should a designer capture the audience? It isn’t just posting photos or catchy captions, but video production—which can be difficult. Is the payoff worth the effort it takes? Listen to this minisode of Wingnut Social as Darla and Natalie weigh in on this social media sensation and share WHY it’s time to embrace it! What You’ll Hear On This Episode of Wingnut Social [1:10] Gin & Tonic diet: Elderberries against aging [2:15] Why Darla is obsessed with TikTok [3:36] What’s happening with TikTok? [8:50] The TikTok Demographic [10:05] Why TikTok is making a transition [11:24] What’s in it for designers [15:30] Blooper Reel! Resources & People Mentioned TikTok Wingnut’s first TikTok episode Why NOW is the time to embrace TikTok TikTok has seen dramatic growth—probably in part due to the massive numbers of people quarantined at home. Their engagement has skyrocketed and everyone is on the platform non-stop. Darla is obsessed with TikTok and points out that part of the reason is that the algorithm is amazing and curates content that she loves. Not only that, but designers can be more discoverable than ever if they use the right hashtags. So why is not the perfect time to embrace TikTok? Marketers are beginning to eye the platform for opportunity. So it’s the perfect time to build your audience and get on their radar.  Darla points out that if she could go back and build an audience on Instagram before it exploded in popularity she’d be all over it. This is your chance to capture that market share before TikTok is overrun. TikTok is making the push towards tutorials and DIY TikTok is making the shift towards DIYs, video tutorials, and more. Doctors are even sharing medical advice on TikTok. The one caveat is that you can’t be afraid of video. But if you’re creative, you have the ability for a video to go viral quickly.  Darla has followed someone on TikTok from the very beginning—Mrs.Space.Cadet—who now has over 300,000 followers. She created a brand from absolutely nothing. TikTok wants to expand their market share so it’s time to jump on the bandwagon. Darla does point out that there is a learning curve. It isn’t as easy to catch on to as Facebook or Instagram. So grab your teenager, sit them down, and have them help you learn the ins and outs. Because the payoff for the work you put it in will be well worth the effort.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

With the Flexibility Act, the SBA has implemented some changes to the Paycheck Protection Program (PPP) loan that is GREAT news for designers and other business owners. In this episode of the Wingnut Social Podcast, Aaron Smyle returns to share the changes that have been made and what it means for YOU. Don’t miss this timely episode! Aaron Smyle has an MBA, MST, and is an Enrolled Agent (EA), a federally-authorized tax practitioner who has technical expertise in the field of taxation. Aaron Launched Smyle & associates in 2010 and serves the NYC area with a special emphasis in restaurants, retailers, creative businesses, medical practices, and law firms.  What You’ll Hear On This Episode of Wingnut Social [4:57] What is the Flexibility Act? [7:51] Natalie got it strictly based on payroll averages [10:56] Where do you apply for forgiveness? [12:20] How the funds have to be spent has changed [14:01] How to make sure you qualify for forgiveness [15:47] The revised payment terms of the loan [20:20] Other notable changes with the flexibility act [23:29] What does the allowance for paying taxes mean? [25:00] What records you may need to provide [26:25] Connect with Aaron Smyle [27:31] What up Wingnut! Round [33:34] Blooper Reel! Connect with Aaron Smyle Smyle & Associates Aaron on LinkedIn Smyle & Associates Instagram Call at 212-356-3997 Resources & People Mentioned Wingnut Social Episode 136: CARES Act Paycheck Protection Program Flexibility Act SBA New Rules for PPP Loan PPP Loan Forgiveness Application (will likely be amended) How the flexibility act changes the PPP loan terms If you originally applied for the PPP loan, the terms of forgiveness were hazy and how you could use the money was complicated (Aaron laid out the CARES act and PPP loan in episode 136 if you missed it). Here are the primary changes that have been implemented in the flexibility act:  Originally you had 8 weeks to bring your payroll up to normal numbers/use the funds. Now, the time has been extended to 24 weeks—if necessary—and will end December 31st, 2020. Originally, at least 75% of the loan had to be spent on payroll to be forgiven. The other 25% could be spent on rent, utilities, and interest charges. Now it’s been changed to a 60/40 split—60% minimum on payroll and 40% between rent, utilities, and interest. Lastly, if you spent the money in other areas the money would roll into a loan versus being forgiven. The original loan repayment terms were to be over a 2-year period. Now you have 5 years to pay back the loan—at only a 1% interest rate.  Currently, you still have until June 30th to apply for the PPP loan. For some business owners, that date is reaching your original 8 weeks. So if you can’t get your payroll numbers up by then, consider extending to the 24 weeks.  What is the next step for designers?  If you haven’t yet applied for the PPP loan because of the repayment terms, inability to operate your design firm, etc. you still have time to apply. The repayment terms are favorable even if you can’t get your loan forgiven. So if you need the funds, there is still approximately $120 billion left in the program (at the time of recording).  If you’ve applied for and received the loan, you’re probably wondering how to apply for forgiveness. The current application is linked in the resources above. However, Aaron points out that it’s likely to be revised. When banks begin accepting the forgiveness paperwork, you’ll bring the application to the bank you received the loan through.  You’ll need to be prepared with documentation. Aaron recommends reading over the application so you can begin gathering the necessary information, which may include: payroll reports (quarterly and weekly), proof of differences or reductions in pay, canceled checks, bank statements indicating amounts for payroll, canceled rent checks, etc.  For discussion about each of these topics, detailed descriptions from Darla and Natalies’ go-to tax professional, and other need-to-know information, tune in to this important episode of the Wingnut Social podcast!  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Instagram is rolling out one new feature after another and this week is no exception. Instagram announced the launch of Badges for Instagram Live and ads for IGTV. The goal is to help support creators by implementing various ways to monetize their accounts.  Right now there are a lot of unknowns and unanswered questions. However, with the 70% increase in Instagram Live views since the beginning of the Coronavirus pandemic, these new opportunities can’t be passed up. Listen to this Monday Marketing Minisode to learn more! What You’ll Hear On This Episode of Wingnut Social [0:38] How to monetize your Instagram [1:30] Wingnut Social Webinar coming up! [2:58] Instagram’s slow roll-out of Live ‘Badges’  [6:47] Doubling down on IGTV and launching ads [9:42] What are the video qualifications for an ad?  [10:37] WHY designers should embrace monetization [13:53] Check out this week’s Blooper Reel!  Resources & People Mentioned Register for the Wingnut Social Webinar! Instagram’s new features to support creators Apply for badges in Live: FORM What are Instagram Live ‘Badges’? Firstly, ‘Badges’ are NOT the same thing as ‘Verified Badges’, which are the little check marks you’ll see next to a verified celebrity, for example. A Live Badge will appear as a small heart (or multiple hearts, depending on what you purchase) next to your name.  Live Badges will be available for followers to purchase during a live stream to help support their favorite creators. It’s a simple way to generate revenue—while being 100% optional for your followers. It’s currently being beta-tested, so stay tuned for a widespread launch. To apply for early access, go to this Instagram page.  Instagram strengthens its investment in IGTV with new ‘ads’ feature Instagram will now be allowing revenue on IGTV through the use of ads. Currently, they’ve chosen a select group of 200 creators to beta test the feature. When you click to watch an IGTV video you’ll be presented with a 15-second mobile-friendly ad.  While not confirmed, it’s being speculated that creators will see 55% of the ad revenue, with the other 45% going to Instagram. Darla and Natalie point out that it’s also unknown who will qualify for ads, though you’ll likely need to have 10,000+ followers and a verified account.  They do know that for a video to qualify, it needs to be at least two minutes in length, it must be all-new content, and you MUST use the preview option in your Instagram feed. You need to commit to creating original and valuable content on IGTV consistently to monetize your account.  If you have a large following and some seriously good content, it’s an easy option to monetize your videos. Plus, Darla and Natalie point out that diversifying your revenue stream is important for the longevity of your business. What are your thoughts? Let them know!  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Does the Coronavirus crisis have you wishing you had a diversified revenue stream coming in? Or are you looking to diversify for more financial security? Shayla Copas has completely mastered the concept of generating multiple income streams. Darla and Natalie pick her brain and learn HOW she made it happen in this episode of the Wingnut Social podcast! Shayla Copas is an award-winning designer, speaker, brand ambassador, event-planner, author, and philanthropist. Shayla’s design aesthetic she has self-professed as “southern glam”. She has two licensing deals in the works—one for furniture and one for fabric—and she manages to balance it all. How does she do it? Listen to this episode to find out! What You’ll Hear On This Episode of Wingnut Social [2:40] Wingnut Social Webinar registration open! [3:45] Shayla Copas introduction and background  [8:10] How COVID has impacted her businesses  [10:55] How did Shayla get into event planning? [13:07] Stop leaving money on the table [15:48] Public speaking and writing a book [20:28] Brand ambassadorships opened the door for licensing [23:20] What contributed to her visibility the most? [24:14] Did Shayla have a grand master plan? [26:09] Shayla’s advice for a newbie designer [27:01] What up Wingnut! Round [29:01] Connect with Shayla [34:22] Blooper Reel! Connect with Shayla Copas Shayla Copas Interiors Shayla on Instagram Shayla on Pinterest Resources & People Mentioned BOOK: Four Seasons of Entertaining BOOK: The Blessing Shayla’s began diversifying her revenue stream in the ‘90s Shayla’s first business was in silk flowers—before there was a Hobby Lobby on every corner. Soon after she moved to Little Rock, AK she launched her design business. Throughout her career, she learned the ins and outs of event planning and design, but It wasn’t until ‘06/’07 that she decided she wanted to start designing events. It didn’t even require expanding her team—they simply hired contractors for the events as-needed. About 6 years ago, Shayla was on her way home from High Point Market when someone called and asked if she could feature Shayla in her upcoming book featuring 20 designers across the US. She ended up not only being a featured designer in the book—but also graced the cover. It was the “aha moment” she needed. She realized she could write and publish her own book. She ended up becoming close friends with the woman who featured her and introduced her to her publisher. Shayla recommends getting involved as an ambassador as a stepping-stone to licensing deals. It helps you gain visibility and opens up relationships that can lead to more. Every company she’s worked with has aligned with her values and she connects with the people within them on a human level. She notes that when things fall together like that you can create magic together. The big question: How DID Shayla diversify her revenue stream? Shayla believes there are two big contributing factors to the visibility she gained: social media and her book. A book is one of THE best marketing tools that can expose your design brand on a different level. Shayla’s book—coupled with her design businesses and ambassadorship—showed that she could commit to projects at a high level. That ability to commit and follow-through is one of the biggest contributing factors to getting licensing deals.  Shayla didn’t have a grand master plan to diversify her revenue stream so significantly. But she does write down her goals each year—and has always done that—to give her something to strive toward. Shayla believes you just need to be open: “When you pray, God is good and he answers prayers. And sometimes it’s not the way that we think it’s going to happen. Sometimes those things are answered in a different way, but we need to have our ears open and our eyes open to see those opportunities.”  To hear more of Shayla’s story, how she diversified her revenue stream, and her advice for newbie designers—listen to the whole episode! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Instagram is launching yet another brand new feature: Instagram Guides. Instagram guides will live on your profile nestled between your posts, IGTV, and mentions. So what are Instagram Guides? How is the feature being used right now? Will it be useful for designers in the future? Listen to this Monday Marketing Minisode to find out!  What You’ll Hear On This Episode of Wingnut Social [0:36] Darla LOVES her new Peloton Bike [1:40] Wingnut Social’s very first webinar [2:41] Instagram’s new Guides option [7:13] Where to find current examples [8:01] What do ‘Guides’ mean for designers? [9:12] The ONE caveat Darla identified [11:33] Blooper Reel!  Resources & People Mentioned Register for the Wingnut Social Webinar! Instagram Guides Emilie Kyle Instagram Guides 101 Instagram launched its newest feature that will initially focus on mental health and well-being. At this time Guides are only available for specific creators that Instagram has teamed up with to produce wellness-inspired content. To see a few examples head to the profiles of @heads_together and @Klicksafe on Instagram (mobile). Click on the little ‘open book’ icon to see their curated feeds.  Currently, these creators will feature scrollable curated content regarding managing anxiety and depression, well-being, and staying healthy amidst the Coronavirus pandemic. It’s quite similar to Pinterest—but the content lives on Instagram. It’s a sneaky way for them to keep traffic in their app while also providing immense value to users.  They even announced it will be available in the ‘explore tab’ soon! How a designer can benefit from Instagram Guides According to Instagram, Guides will be available to “creators, public figures, organizations, and publishers.” As a business owner, designers WILL be able to use and leverage Instagram Guides. So what could that look like? Darla and Natalie recommend curating specific content such as a short blog post or infographic. It can be regular text OR a video. You could feature the latest trends or a completed project. Highlight your blog with a snippet of a post. You could even feature collections from your favorite designers—and maybe even land a sponsorship deal in the process.  Using Instagram Guides can position YOU as an influencer in your space. It will be on the explore page soon, which means it can expand your reach and lead to more active followers.  Darla identified ONE caveat to Instagram Guides. What is it? Listen to the minisode to find out! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Do you share inspiration posts on Instagram? Or are you against the practice entirely? Perhaps you just don’t know HOW to do it properly. In this Monday Marketing Minisode, Darla and Natalie dissect the pros and cons of sharing inspiration posts. They also share how to do it the right way—giving proper kudos to the designers. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [0:40] Inspiration posts: to share or not to share?  [1:44] The cons of sharing inspirational posts [3:40] What’s a newbie designer to do? [5:49] Top reasons to share inspirational posts [8:20] The proper way to share inspirational posts [9:40] Darla’s promised ‘shocker’ [11:15] Wingnut Social Webinar coming up! [12:13] Blooper Reel! Resources & People Mentioned Wingnut Social Webinar: June 25th 2020 at 1pm Kelly Wearstler Emily Henderson Amber Lewis The pros and cons of sharing inspiration posts There are a few notable cons to sharing posts on Instagram that aren’t yours—and they’re the biggest reason why those who are adamantly against it don’t do it: You’re not showcasing YOUR work and what YOU bring to the table. In some cases, it seems as though you’re giving the other designer more credit than you. People might mistakenly believe inspiration posts are your work. Natalie points out that you don’t want to share something that doesn’t align with your design aesthetic + you have to give credit where credit is due. Viewers may like the inspiration post so much that they seek out and hire the other designer—not you.  Keep listening to hear some of Darla and Natalie’s tips to mitigate some of the cons of inspirational posts. But some pros just may outweigh the cons:  Inspiration posts perform MUCH better than organic posts—sometimes up to 3x better. If you need more traffic and interaction on your posts it can help boost your account. 99% of the time designers LOVE it when you share their work with proper credit. Darla refers to it as a “mutually parasitic relationship”—hilarious but true. It allows you to showcase your design aesthetic and what inspires you while still representing your brand identity.  YOU get to weigh the pros and cons, but Darla and Natalie are all for sharing inspiration posts.  How to share inspiration posts the RIGHT way One of the reasons Darla and Natalie launched their #WowWingnut hashtag was to share inspiration posts with the proper permission already built-in. It’s a great way to motivate your followers and grow your following.  Here are the round rules Darla and Natalie follow when sharing inspiration posts: If you’re uncomfortable sharing a designer's image, you can DM them for permission Write about the designer in your caption and how their work inspires you Give proper credit to the designer AND the photographer (when possible) Established designers: Keep inspiration posts a maximum of 15–20% of your posts Newbie designers: inspiration posts can be up to 50–60% of your posts until you have a larger portfolio Darla shares a ‘shocker’ at the end of this episode. Listen to the end to hear what it is! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Are you ready to change your design game and embrace an innovative business model that makes you ‘Seriously Happy’? Has the Coronavirus forced you to make a shift in your services? Why not take it a step further and tweak your business model moving forward? Today’s guest on the Wingnut Social podcast has been an innovative thinker from day one. Listen to this episode to hear how Rebecca West serves her clients in her innovative ‘Seriously Happy’ fashion. Rebecca West founded her design firm Seriously Happy Homes in 2007. She is a business coach and the author of the book Happy Starts at Home. She incorporates design psychology with her client’s personal aesthetic to craft a design vision like no other. Your home should be your happy place. To learn more about her innovative business and design model, be sure to listen.  What You’ll Hear On This Episode of Wingnut Social [2:20] The upcoming Wingnut Social webinar! [5:40] How Rebecca West became a designer [7:20] Rebecca’s innovative business model [9:06] The budget/money conversation [14:50] How she delivers each clients design [17:31] What Rebecca’s ideal client looks like [22:10] The pricing model Rebecca embraces [25:45] How Rebecca handles revisions [28:44] Rebecca’s innovative business marketing [30:51] How Rebecca handles photographing projects  [32:30] Rebecca’s design psychology focused book [33:35] What up Wingnut! Round [39:32] Blooper Reel! Connect with Rebecca West Rebecca’s Design Website Seriously Happy Homes on YouTube Seriously Happy Homes on Instagram Follow Rebecca on Instagram Connect with Rebecca on LinkedIn Rebecca’s Book: Happy Starts at Home Resources & People Mentioned Wingnut Social Webinar: June 25th 2020 at 1pm (registration starts June 4th) Book: The Artist’s Way by Julia Cameron Claire Jefford’s Wingut Social Episode Rebecca’s Seriously Happy Business Model Rebecca LOVES design. So much so that it is all she offers. Rebecca doesn’t source furniture or do project execution and management—just design. When she launched her design business 13 years ago, she decided she was going to create her own rules. She wanted to focus on design psychology and what made her happy.  The hassle and headache that comes with project execution was NOT her desired role. Rebecca states you couldn’t pay her enough to deal with the stress that comes with execution. So why would she offer a service that she absolutely hates? Different situations call for different solutions. Rebecca wanted to be able to suggest IKEA furniture, instead of sourcing a designer that may be triple the price. She didn’t want money to be the deciding factor in her work. So she made her own way with her business model. How Rebecca executes her business model Rebecca creates a detailed digital file for each of her clients with layouts, dimensions, material lists, products, links to products, etc. Because her clients and their contractors’ source everything themselves, she goes the retail route as often as possible. She leaves all of the final decision-making in the client’s hands. But she’s also available for questions and a helping hand when necessary.  Rebecca fully realizes that her business model isn’t for everyone. Her ideal client is a working professional—frequently in the tech or engineering fields—that aren’t afraid to manage projects. They have disposable income and are thoughtful about how they spend that money. She doesn’t cave when a client asks her to take on the entire project. She doesn’t waste her time on what doesn’t make her happy.  Listen to the whole episode for a laundry-list of helpful information: Rebecca’s pricing model, how she handles the revision process with clients, and the innovative way she markets her business (HINT: It includes Yelp!). Rebecca’s business doesn’t fit your typical mold—but she’s found great success embracing her ‘seriously happy’ mindset.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Instagram Live is launching a new feature that’s simple in nature—but the implications create a smoother experience for users. Live videos typically only live on Instagram for 24 hours, but Instagram has been beta testing this new feature AND it should be completely rolled out by May 14th. What is it? Listen to this Monday Marketing Minisode to find out! What You’ll Hear On This Episode of Wingnut Social [0:35] All about Instagram Live [2:00] The streamlined new feature [3:29] What remains the same [6:11] What does this mean for designers? [7:49] Instagram is testing monetizing IGTV [10:16] Blooper Reel! Resources & People Mentioned Instagram Instagram Live’s new feature Drumroll: You can now share Instagram Live videos directly to your IGTV with the press of a button! Darla points out that previously you had to download a live video, then re-upload it to IGTV. It can be a painstakingly time-consuming process that deters you from doing it in the first place. Now the process is streamlined and user friendly.  Even better—Instagram Live usage is up 70% right now. Take advantage of that extra traffic—especially because the app sends out notifications to your friends to let them know you’re going live. Jump on the video bandwagon and create content for your IGTV library. If you’re like Darla and are better doing off-the-cuff live videos, this is the game-changer and time-saver you’ve been waiting for.  How to make Instagram Live work for your Design Biz It’s time to take advantage of being able to produce content on-the-spot. Are you doing a virtual walk-through of a space that you want to save to IGTV? What about a check-in at a workshop? Share some textiles and fabrics with your viewers? You can take all of this content and have it live on IGTV. Even better—especially with Facebook already on board—Instagram is beta-testing monetizing your IGTV. Instagram’s biggest competitor is YouTube, and the changes they’re making might start leveling the playing field. Only time will tell. But video is THE new trend that will continue. Don’t miss out! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Health and Wellness design is starting to gain traction—and for good reason. The Coronavirus pandemic has everyone focusing on their health. As people are becoming more self-aware, they’re realizing their direct environment plays a role in their mental and physical well-being. Darla and Natalie are advocates for biophilic design and incorporating wellness design into your overall strategy and so is today’s guest, Christina McManaway.  Christina has been in the interior design space in Southern CA for 5 years. She’s embraced the biophilic design movement and began focusing on health and wellness in her design. She founded “The Well Designer”, promoting health and wellness for clients and the built environment. She is passionate about wellness and it carries through in this episode. Don’t miss it!  What You’ll Hear On This Episode of Wingnut Social [3:00] Learn all about wellness in interior design [4:13] Christina’s passion for health and wellness  [5:14] The impact of COVID-19 on the design industry [8:34] What does wellness design incorporate?  [9:32] Where you can go to learn more about wellness design [15:52] What can designers learn and implement tomorrow? [17:14] The biggest misconception about biophilic design [19:05] Has she seen changes since COVID? [21:12] What up Wingnut Round! Connect with Christina McManaway McManaway Interior Design Biophilic Consulting McManaway Interiors on Instagram The Well Designer Facebook group Christina’s LinkedIn Profile Resources & People Mentioned Biophilic Design Intensive Course International WELL Building Institute International Living Future Institute BOOK: Creating Biophilic Buildings A pivotal moment in the design industry We’re at a pivotal moment in the design industry as the general population is being faced with the uncertainty of their physical health. They’re quarantined in their homes and have a distinct lack of connection to others. Perhaps they’re realizing their environments are lacking and they don’t feel the desired emotion of calmness and peace when at home.  Christina defines biophilia as the “innate tendency to focus on life and lifelike processes” and notes that when you feel down about the interior you’re in, it’s the biophilia that’s making you feel that way.  Are you prepared when your clients start asking questions about promoting wellness in their homes? Can you educate your clients about the calming effect of nature or the excitement you feel when you touch metal? These are just a few of the evoked responses Christina mentions. What can designers do to learn about wellness design?  Christina emphasizes the importance of being prepared, doing your research, and being educated. Biophilic design is a scientifically based design philosophy that focuses on health and wellness. It isn’t just about incorporating plants into your environment—but also learning about the cultural and historical significance of certain elements. It’s about incorporating natural materials and reducing toxins in the home. Being prepared starts by engaging in research. Christina recommends starting with the International WELL Building Institute and the International Living Future Institute (ILFI). The ILFI offers numerous courses for $35 to learn about everything from an ‘Introduction to Zero Carbon’ to ‘Biophilic Design and Connecting to Place’.  You can learn about the toxic materials used and the concept of sublimating. Or why it’s important to stop using furniture with polyurethane in it. Or how ultraviolet can be used to sanitize. Christina also recommends learning about the impact of daylight and circadian rhythms. The list is endless. There is a plethora of material you can cover while at home during this pandemic. Listen to the whole episode for a taste of everything you should take advantage of.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

LinkedIn has jumped on the bandwagon with other social media platforms and updated their event feature. While the feature itself isn’t new—implemented in October 2019—there is a change they implemented that boosts its impact. What is it? Listen to the Wingnut Social Monday Marketing Minisode to find out! What You’ll Hear On This Episode of Wingnut Social [0:32] LinkedIn: Natalie's favorite social media platform [3:36] HOW to create a LinkedIn Event—and WHY [8:09] What’s NEW about the LinkedIn virtual events [10:48] Blooper Reel! Resources & People Mentioned The Whova App LinkedIn The elusive LinkedIn events feature The events feature is tricky to locate—unless you know where it is. So Darla and Natalie made it easy: you can find the feature on your profile page. Scroll down on the left-hand side, and ‘events’ is located right below groups. You simply click on the plus sign and start creating your event.  Natalie notes there are a few caveats. Firstly, you have to complete your event once you start building it. LinkedIn doesn’t have a draft feature that allows you to finish it later. So you HAVE to be prepared with your branded photo, event name, broadcast link, ticketing link, etc.  Secondly, you can’t change the event host or organizer role after creating the event. However, you can add an admin at any time Not only can they help manage the event—but they can invite all of their LinkedIn connections, too. Sounds like a win-win. WHY Designers should launch a LinkedIn Event The upsides of a LinkedIn Event are promising. Anyone who accepts the invitation to attend your event can also invite their connections. You and any attendee can see anyone who’s accepted the invite and can start networking beforehand.  NEWSFLASH: You can now combine LinkedIn Events and LinkedIn Live. What does that mean? You can officially go live IN your event. Your attendees can share the video with their connections, who can share with their connections.  There are 645 million global members on LinkedIn. Creating a LinkedIn event is a great way to get B2B visibility. If you’re connected with the right people, the number of people your business could be exposed to is endless.  To learn more about how you can leverage this feature and boost your business—listen to the whole minisode now! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Are you a designer struggling to figure out your brand identity? Joan Ravasy was in the same position—and decided to make a bold move and completely redesign her brand. Darla and Natalie played a hand in helping her transition her business into something bold that reflects who she is. Listen to this episode of the Wingnut Social podcast to learn some tips to help you nail down your brand identity. Joan Ravasy is a luxury interior designer performing interior miracles for clients in New Jersey, New York City, and Florida areas. She loves a vintage aesthetic and her goal is to help people transform their houses into homes that are classic and transcend time. She is on the board of directors for the New York chapter of ASID, sits on the Design council of LG’s Signature Kitchen Suite, and is an active member of the National Kitchen and Bath Association.  What You’ll Hear On This Episode of Wingnut Social [4:02] Joan Ravasy’s background in the design industry [7:21] Trying to find your brand identity [10:32]What terrified Joan the most [12:09] Women are afraid to “play big” with branding [13:43] How Joan’s brand has evolved since rebranding [17:19] Characteristics of Joan’s brand that changed [19:13] WHY did Joan rebrand a successful business? [20:36] How to assess rebranding your business right now [24:20] What up Wingnut round! [29:52] Blooper Reel! Connect with Joan Ravasy Joan’s website Connect on LinkedIn Joan’s Pinterest Page Follow Joan on Instagram Joan Ravasy Design on Facebook Resources & People Mentioned Book: Why Men Love Bitches: From Doormat to Dreamgirl National Kitchen + Bath Association Defining your brand identity Joan was impacted both personally and professionally when a big life change disrupted her world. She decided it was time to take a serious deep-dive into her brand and make some drastic changes—which meant completely rebranding. It wasn’t about money, but about increasing exposure and recognition for her body of work.  Are you struggling to nail down your unique brand? Joan recommends that designers have a close friend or family member observe them and describe who you are and what your brand is to them. You can also ask someone less familiar with your brand to share their opinion. Getting an outside perspective can help you really hone in on what you want your brand identity to be. Joan wanted to take her brand—including her website—and make it more modern. It was high time she became up to date on the latest technology trends—including social media. It was a learning curve, but she knew it was worth the work. She recommends defining your brand logo and tagline, the colors you’ll use for your website, and even how you create your graphics and work to keep them consistent across platforms.  Don’t be afraid to be larger than life Joan shared that she was like most people in that she strove to be modest when asked: “What do you do?” But she realized that it’s okay to share your accomplishments—it’s part of your brand and who you are. When Darla and Natalie first met Joan, they were awestruck by her sense of style—bold, vintage, and larger than life. Natalie flat out told her that SHE was the brand. Nothing about her appearance says she plays small and her brand needed to reflect that.  Women are often afraid to “play big” with branding, but it often limits their potential. Women are trained to sit there and look pretty and be people-pleasers. Joan is brave, admittedly an “all-or-nothing” type of person. She stated, “I want to do it big and I want to do it well” and was ready for her personal branding to reflect that. Joan admits the process has been a learning curve for her, but well worth the effort. She had to learn to let go and share who she is and what she does with the world.  So how should designers who are considering rebranding navigate the journey right now? What direction is the design industry moving in? Listen to the whole episode as the ladies discuss finding your brand identity in a changing world.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Facebook is at it again—bringing back the old with the new in some updates to their features. Facebook is bringing back its “Live With” feature, making changes to donations, and adding a PAID option for live features. Say what?! Some serious upgrades are on the way. Listen to this Wingnut Social Monday Marketing Minisode for all the details.  What You’ll Hear On This Episode of Wingnut Social [0:32] Facebook is bringing back their “Live With” feature [2:56] Livestream straight from your event page [3:56] Updates to their ‘Donations’ option [6:33] You can now charge access to livestreams [9:38] Changes to Instagram Live features [11:28] Blooper Reel! Resources & People Mentioned Video: New FB Live Features Facebook’s Livestream Update Verge Article on Facebook Updates LuAnn Nigara Power Talk Friday Facebook Live features get an upgrade Facebook is bringing back the “Live With” feature that allows you to invite a Facebook Profile to join you when you go live. According to Darla’s sources, they’ve somehow managed to fix their tech issues and audio difficulty to bring this feature out of their vault. The caveat is that the feature is only able to be used on mobile devices (at this time).  Facebook is also making a change to events so that you can stream straight from the event page you’ve created. Up until now, it was so difficult to find livestreams on event pages that Darla and Natalie advised clients not to bother. Facebook has even made some updates to fundraisers and the donation process—listen to hear what that is! This update is a game-changer The best part about the new features being added? You can now CHARGE followers to watch your livestream! If you’re sharing a live video for paid consulting clients or launching a webinar, it can be monetized. You simply add a “fee button” for followers to gain access. It’s Facebook’s answer to Zoom—but on steroids.  It hasn’t been officially announced, but Darla and Natalie are assuming that this feature will be a “freemium”. You may have access to basic features for free, but they’ll likely charge an upgrade fee to access other features.  Darla and Natalie share another feature that is a HUGE benefit for those who don’t have adequate internet for streaming. Listen to the whole minisode to find out what it is!  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Do you know what you should allocate to your digital marketing budget? Darla and Natalie have talked about doubling-down on your marketing efforts for weeks now—partly because of Kate O’Hara’s expert advice. In this episode of Wingnut Social, the ladies chat about what portion of your budget should go towards marketing during each phase of your business and WHY it’s so important.  Kate O’Hara is the CEO and creative director of Martha O’Hara Interiors. She was the pioneer of their expansion both nationally and internationally, with clientele from around the world. She is a webinar superstar who’s passionate about educating designers about marketing and a budding business coach. Don’t miss hearing her take on marketing! What You’ll Hear On This Episode of Wingnut Social [2:08] A topic near and Dear to Natalie’s heart: Marketing [7:19] Why Kate O’Hara says to double down on your marketing budget [9:39] Where should designers focus their marketing budget? [14:37] Digging into the numbers: The marketing budget formula [24:24] What falls under your marketing budget? [29:23] Advice for solopreneurs who can’t afford extensive marketing [36:48] What up Wingnut Round: Golden Girls edition [38:03] Kate O’Hara’s Business coaching package [44:22] Blooper Reel! Connect with Kate O’Hara Facebook Pinterest LinkedIn Design(at)Oharainteriors.com Resources & People Mentioned The Wingnut Social AD Pro Article Moz SEO Linktree Udemy Martha O’Hara Interiors LuAnn Nigara Digital marketing budget: digging into the numbers Digital marketing is where it’s at. So how much should you set aside for marketing? Traditionally, experts recommend between 5-12% of your budget should be allocated to marketing. Kate says to take it a step further—5-20% of your budget should be for marketing. So how do you gauge where you fall in that spectrum? Kate believes that if you’re new to the industry, are a smaller business, or aiming for growth mode you should be allocating more of your annual revenue to marketing. It has to be a substantial enough amount to make an impact. More established businesses not looking for excessive growth can allocate a little less, perhaps 5-10% of their budget. Kate’s Formula: Take 10% of your annual revenue. Calculate the profit margin (30%? 40%?) of that 10% (a dollar-amount) then multiply that number by 0.45. That is the low-end range of what you want to consider as your marketing budget for the year.  Don’t make rash changes with your budget during the pandemic. Kate recommends coming up with a short-term plan for the next 1-3 months. Then you use that time to develop a long-term plan. You need to be strategic—KNOW your financials, your bottom-line, and your break-even numbers. You need to be able to afford the marketing budget you land on.  Advice for solopreneurs who can’t afford extensive marketing If you’re new to the game and have looked at your numbers and don’t have the desired marketing budget, what are your options? What can you do to enhance your marketing? Kate points out quite a few things you can embrace that are 100% FREE. What are they? Blogging: Invest the time you have and create blog posts for your site.  Email Marketing: Start sending emails to your customers and mailing list. It’s simple and doesn’t have to be time-consuming.  Social Media: post consistently on Pinterest (your blog posts!), Instagram, and other social media of choice.  SEO: Use free resources to learn the basics of SEO. Kate points out that this time is challenging, but there’s a lot of opportunity waiting for you. You can start creating packages for your services or offer virtual design. We all had to start somewhere, and according to Kate, “When you don’t have dollars, you DO have time and focus”. Spend yours wisely. Listen to the whole episode to find out what constitutes your marketing budget, WHY digital marketing is where it’s at, and why it’s so important to invest in marketing during this time.  Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Facebook is launching Messenger Rooms—their solution to compete with Zoom. Everyone is living on Zoom these days, whether for business or reconnecting with family. It’s reached mind-boggling numbers due to the Coronavirus pandemic. The number of users skyrocketed from 10 million users to over 300 million. Enter Facebook. They’re launching an alternative that could steal some of Zoom’s market share. When will it be rolled out? What are the other competitors? Is it worth a shot? Listen to this Monday Marketing Minisode of the Wingnut Social podcast to find out!  What You’ll Hear On This Episode of Wingnut Social [1:43] 300 million users on Zoom [2:36] Facebook launching ‘messenger rooms’  [4:34] Zoom is an expensive option [6:40] Zoom alternatives that don’t break the bank [8:33] Will messenger rooms be the answer to Zoom? [9:15] New AR filters coming out on FB messenger [11:47] Blooper Reel! Resources & People Mentioned How to use Facebook’s Messenger Room The Verge article on Messenger Rooms Microsoft Teams Google Hangouts Houseparty WhatsApp What is Facebook Messenger’s new feature? Between Facebook Messenger and WhatsApp, people are making 700 million calls—per day.  To capitalize on that traffic—and perhaps capture some of Zoom’s audience—Facebook decided to expand what they offer in their apps. So what will their new feature look like? Messenger rooms will be an extension of the Messenger app. It will allow video messaging “chat” rooms for up to 50 people. For those who are Facebook-averse, it doesn’t even require you to have a Facebook account. The best part? It sounds like it will be FREE!  Check out the link in the resources for a complete how-to reference for using the app once it’s rolled out worldwide.  Will Facebook’s new ‘Messenger Rooms’ feature rival Zoom? Darla and Natalie use Zoom for business, but they’ve reached their max limit of users. And there’s NO doubt about it—upgrading the account is pricey. Darla is excited to test out messenger rooms and see how the platform compares to Zoom. But they aren’t the only competitor to Zoom. There are a few other options available for those who video chat:  Google Hangouts: Easy to use and free offering from Google.  Microsoft Teams: Natalie recommends setting up a “co-owner” of the account so that any issues that arise can be fixed quickly.  Group Facetime: Fun and easy alternative—but you have to own an Apple product.  Houseparty: Great for the younger crowd, but not so much for business meetings.  Each has its pluses and minuses, but are all decent alternatives to Zoom. So what other cool features will FB messenger have? What expansions are they doing on the Facebook, WhatsApp, and Instagram apps? Find out in the rest of this episode! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

Now—more than ever before—it’s important to deliver an exceptional client experience. The pandemic has impacted everyone physically and psychologically and design businesses need to move forward with empathy and understanding. In some instances, designers may need to redesign what their service delivery looks like. So how do you do that? Ashley Uhl joins Darla and Natalie to share her thoughts. Ashley Uhl holds a degree in Psychology and has had extensive training in client relations, communications, and sales while working at Dale Carnegie. She is also experienced working with high-end clientele at Morgan Stanley. She is passionate about helping designers serve their clients exceptionally well and craft a high-end customer experience. Ashley believes doing so will lead to higher profit margins and a loyal following. Don’t miss her unique insight! What You’ll Hear On This Episode of Wingnut Social [0:53] Darla’s sweet tooth: cupcakes [3:49] Everything gone’s virtual with DPI [5:32] Ashley Uhl: Deliver an exceptional client experience [6:30] Pivoting with client experience: setting expectations [10:06] How to communicate with your clients [17:42] Make the client journey a seamless process [22:47] Ideas for packages and service offerings [26:36] Could we see a Summer boom? [29:27] Tech tools for business management [32:05] Why luxury is out the window [32:45] What up Wingnut! Round [39:44] Blooper Reel! Connect with Ashley Uhl Ashley Uhl Consulting Ashley on Facebook Ashley’s Instagram Resources & People Mentioned Kelly Campbell’s Wingnut Social Episode Michelle William’s Wingnut Social Episode BOOK: How to Win Friends and Influence People Article: Beautiful Modern Furniture The Jeri Cerutti COVID Toes GoToMeeting Zoom DocuSign HelloSign Mydoma Studio G Suite Scarlet Thread Consulting Cultivate an exceptional client experience For most designers who serve high-end clientele, luxury has gone out the window. “Shelter at home” makes delivering exceptional service trickier, but manageable. Your goal should be to make this a seamless transition for your clients while being open and honest. Ashley recommends making things low-stress and avoiding challenges. She shares an example: If your client isn’t familiar with Zoom, make a simple video explaining how to use it and send it ahead of your first virtual meeting. You can also inform your clients of any changes being made by calling them and letting them know you’ll send them a recap email with important things to note from your conversation.  Above all, give your clients options. Everyone has different familiarity and comfort levels for any given task. One client may be perfectly fine re-measuring something for you, others may prefer to wait until you can do the work yourself. Ask what their preference is, communicate timelines clearly, and be flexible and compassionate.  As Ashley puts it, you want to deliver “the kind of experience that your clients really want and need in a sympathetic and empathetic way in that moment.”  Understanding the client journey Because almost everything designers are doing right now is virtual, you need to evaluate the client journey. What does the process look like from seeing a social media post to navigating to your website, to a design consultation? Map out the journey they take and make small edits in the process.  Perhaps you’ve slightly shifted your working hours. Maybe you’ve made more lines of communication available. Perhaps you’re offering different pricing or packages. Communicate what the design consultation and purchasing process will look like.  The goal is to make the process as smooth as possible for a potential new client and be consistent with your messaging. Give yourself a framework to stick with—for now—and allow flexibility to alter things once the world transitions back into normalcy.  In the rest of the episode, Ashley shares some of the tech tools she embraces for virtual communication. She also talks about some innovative services or package ideas you can offer virtually to sustain your business. Check it out! Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs) Wingnut Social Podcast Sponsor  Article Modern Furniture Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

A few big life moments are sneaking up on the calendar—and they’re trending on Pinterest right now. So how should an interior designer take advantage of the trend in traffic? What are some angles you can use to create content to capture such a captive audience? In today’s Monday Marketing Minisode, Darla and Natalie share the THREE life moments that are trending. They also give you some fun ways to spin blog content to get yourself some pins and repins. Check it out! What You’ll Hear On This Episode of Wingnut Social [1:20] What’s trending on Pinterest? [2:30] Celebrating Mother’s Day at home [3:40] Virtual High School grad parties [5:52] Father’s Day DIY [7:15] Virtual Gift ideas [8:05] It’s time to get creative [9:51] Blooper Reel! Resources & People Mentioned Pinterest Celebrating Mother’s Day  Everyone’s scrambling to figure out how to celebrate the upcoming holidays at home. Next up? Mother’s Day. 30 million people save pins about Mother’s Day annually. Right now, the searches for this topic have skyrocketed up 2,971%. So how should a designer take advantage of that uptick? Darla and Natalie recommend writing a blog post about Mother’s Day decor ideas for keeping it simple at home. What about home spa ideas to pamper your Mom? Write a blog post on celebrating the holiday during the Pandemic and you just might capture some traffic for your site.  Life moments to remember: high school graduation party Virtual parties are the name of the game. Parents are frantically searching for ways to celebrate their grads virtually. This life moment is a rite of passage and parents still want to make this unique situation special. Write a post about how to decorate for a virtual party. Or toss out some ideas for games to play over zoom. One thing everyone knows for sure—the class of 2020 is going to be a memorable one.  Don’t forget Father’s Day The world is hoping and praying that quarantine protocols will be lifted by June 21st. But the 22 million annual pinners are trying to be prepared. Snag this audience’s gaze by writing a post about virtual gift ideas for father's day or food recipes for your home BBQ. What about some crazy cocktails or trendy beers to celebrate Dad?  With the current DIY situation the world has been thrust into, the chances of getting discovered and re-pinned is HOT right now. Listen to the minisode for more blog post ideas surrounding these upcoming life moments. Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website Check out the Wingnut Social Media Lab Facebook Group! 1-877-WINGNUT (connect with us for your social media marketing needs)   Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com