Podcasts about ROI

What if the real magic of your event didn't happen at the event — but in the months before and after it? That's exactly what happened when we built a private pop-up community inside Kajabi for our 200-person event this September, Bloom Together. By launching the community weeks before and keeping it open long after, we turned a one-day experience into a months-long season of connection — leading to a near-perfect show-up rate and stronger attendee engagement. Inside this episode, we're sharing the full playbook behind this pop-up success, including: How we used this private community to market to ticketholders and reaffirm their purchase The 4-channel structure that streamlined communication and built excitement And the post-event strategies that kept the momentum going If you're hosting an event soon, this episode will show you how to extend the magic — and the ROI — of your attendee experience. Our episode with Teri Yu, creator of Kajabi Communities (Vibely): https://open.spotify.com/episode/7dKxHHa4u7WU38SgpSdmAq?si=oy8ys0mLS_O6vH_rVhKjZA Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine doubling your money while you rest. Kris Krohn breaks down the millionaire mindset behind ROI, Return on Investment, and how the wealthy multiply their money effortlessly. Discover how you can build real passive income streams and make money even when you're not working.

In this episode I discuss the boring marketing strategies guaranteed to boost your bottom line in 2025. Discover time-tested tactics like hosting in-person events and leveraging email marketing, plus modern essentials such as short-form video, search everywhere optimization, and podcasting. Whether you're a CMO, founder, or marketer, learn how to combine old-school and new methods for consistent ROI, creative networking, and sustainable growth that outlasts fleeting trends. Stay ahead by mastering these reliable, high-impact techniques that deliver results no matter what's trending. TIMESTAMPS (00:00) Why “boring” marketing always wins (02:16) In-person events and building connections (07:10) Webinars and digital lives for lead generation (11:55) Email marketing, direct mail, and high-ROI tactics (17:20) Short-form, organic, and podcasts for modern reach

AI was supposed to make work faster and smarter — but for many organizations, it's doing the opposite. In this episode, Jacob breaks down three powerful signals shaping the AI reality check every leader needs to understand: • AI Workslop – the flood of low-quality, machine-generated output wasting time and eroding trust. • The AI Plateau – why 95% of companies report no measurable ROI from their AI tools. • The EY Report – new data revealing nearly $4.4 billion in financial losses from poor AI governance. Through a futurist lens, Jacob reveals why the next competitive advantage won't go to the fastest adopters — but to the most discerning ones. He shares how future-ready leaders can design systems of clarity, ethics, and accountability to make AI truly work for people, not against them.  

In this episode of The Story of a Brand Show, I sit down with Lauren Kleinman, Founder of Dreamday and Co-founder of Quality Media. Lauren shares her journey from working at Ritual and Scopely to building not just one, but two thriving agencies that are reshaping how brands approach PR, affiliate, and paid media. Her story is rooted in curiosity, courage, and a clear vision for how the media landscape is evolving. What stood out to me is how Lauren built Dreamday around the idea of “performance PR,” combining traditional press with measurable ROI through affiliate links. Then, she and her partners created Quality Media to bring media buying, creative, and paid amplification under one roof.  Together, the agencies form a closed loop where press, content, and paid all fuel each other, driving growth and brand equity in ways most agencies can't match. Here are some highlights from our conversation: * How Dreamday coined the concept of “performance PR” and why it's more relevant than ever.   * The origin story of Quality Media and its unique performance publishing model powered by The Quality Edit.   * Why the media landscape is shifting to diversified channels, such as TikTok, Substack, and even ChatGPT search.   * How AI is reshaping agency work and why Lauren calls Dreamday and Quality Media “people-first, AI-enabled agencies.”   * Lauren's personal journey as a mom, yoga teacher, and leader striving to create workplaces that become the highlight of her team's careers.   Join me, Ramon Vela, as I listen to the full episode to hear how Lauren is building intentional, future-ready agencies while staying grounded as a leader. This is a must-listen for founders, marketers, and anyone curious about the future of brand storytelling and performance marketing.   For more on Dreamday, visit: https://www.dreamday.la/ For more on Quality Media, visit:  https://www.qualitymedia.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

When you're running a large industrial operation, tracking all of the elements of your process to know where they are and what they're doing in real-time, can be a huge challenge. Today, we're spotlighting a company whose revolutionary platform can help solve that problem. Ed Nabrotzky is the CEO and co-founder of Dot Ai, a company specializing in industrial asset intelligence solutions. Ed brings with him over 25 years of experience in technology development, and has held executive leadership roles at large public enterprises, including Molex and Panasonic.  Ed joins us to discuss Dot Ai's competitive advantage, how AI is changing the game when it comes to asset intelligence, and how their tech helps make companies more efficient.  Highlights:What Dot Ai does (1:53)The gap in the market (2:25)The customers (3:21)Inflection point (4:01)The current emphasis asset intelligence (5:51)ROI (7:09)The Dot Ai platform (8:36)Data Security (12:04)Meeting Unique Client Needs (13:25)R&D (14:40)Puerto Rico Manufacturing (16:15)SPAC (18:49)Forces reshaping supply chains (22:59)Misconceptions about automated asset tracking (25:04)Future outlook (26:10) Links:Ed's LinkedInDot Ai LinkedInDot Ai WebsiteICR LinkedInICR TwitterICR Website Feedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.

What does it take to build one of the fastest-growing marketing consultancies in the U.S.? Erik Huberman, Founder & CEO of Hawke Media, joins me to share his journey from launching and selling two e-commerce startups by age 26 to scaling a $150M+ marketing empire that's helped over 5,000 brands grow.From his early experiments sending 1,000 outfits to bloggers (turning $20K into $1.2M in sales) to creating Hawke Media's outsourced CMO model, Erik reveals the principles, strategies, and mindset that continue to drive his success.We also dive into AI's role in the future of marketing, building trust in noisy markets, and how Hawke Ventures and Hawke.AI are shaping the next era of business growth.

This is a free preview of a paid episode. To hear more, visit creativeonpurpose.substack.comSummary:Turn your Substack into a reliable revenue system—without funnels, hype, or a massive audience. We connect the dots from Why Niching Is a Trap (function > form, positioning > niching) and Clients & Customers on Purpose (Forever Offer, Be a Blessing marketing), then apply them on Substack to move people from free reader → paid subscriber → perfect-fit client.You'll learn:* Why positioning beats niching (presence & preeminence > tactics & tricks)* How to frame a durable Forever Offer that actually converts* The Be a Blessing content approach (reflection, action, invitation)* A simple conversational flow: Icebreaker → Diagnostic → Low-ticket → Mid/High-ticket* How Substack operationalizes exposure → proximity → access* The ROI reality: ~20% conversation→offer conversion vs. typical 1–2% opt-in→salePreview Listener Chapters00:00 – Welcome & series context (Part 3 of 3)01:47 – The Situation: the compensation–obligation imbalance (and why “situations” ≠ “problems”)06:12 – Why Niching Is a Trap: function over form, positioning over tricks14:23 – Clients & Customers on Purpose: Forever Offer, blessing-based publishing, conversational flowLinks & Resources* Click here to subscribe to Transcendent Solopreneurship on Substack* Free coaching by email (Catalyst Exchange)Click here to get clarity on your #1 priority & constraint.Call to ActionPaid subscribers can continue to the step-by-step Substack build: * Audience quality vs. social* All-in-one publishing and distribution* Concentric circles of proximity and access (free → paid subscriber → client)* Soft CTAs that actually convert* The exact process that moved my client conversions from 2% → 20%Upgrade to get the full replay, playbook and examples.Beyond the Preview20:00 – Why Substack Works: audience quality, all-in-one publishing, distribution to outposts25:54 – The Engine: free → paid → client (concentric circles, soft CTAs, GPT-assisted depth)36:12 – Results & ROI: 20% vs. 1–2%, time/expense comparison, next steps41:47 – Wrap-up: resources, replays, implementationPrefer to watch? Here's the video replay.↓↓↓

Today's guest is Kevin Ahlstrom, Associate General Counsel in Patents at Meta. Kevin brings extensive expertise in navigating intellectual property challenges in the rapidly evolving technology sector. He joins Emerj Editorial Director Matthew DeMello to discuss the evolving role of patent strategy in the age of AI innovation. Kevin also shares practical insights on streamlining legal workflows and aligning intellectual property management with AI development to drive greater innovation, efficiency, and ROI. Today's episode is sponsored by Filevine. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the ‘AI in Business' podcast!

Today's guest is Padma Hari, Chief Digital Officer at Nestlé Purina. With over 20 years of experience shaping digital strategy and driving enterprise-wide transformations, Padma has leveraged AI, analytics, and data-driven insights to deliver measurable business impact at scale. Padma joins Emerj Editorial Director Matthew DeMello to discuss how enterprise leaders can move from siloed decision-making to end-to-end synchronized planning using data and AI. Padma also shares practical takeaways, including how to harmonize goals across business functions, run mock sessions to test new planning processes, and utilize AI to enable faster and more effective decision-making, which boosts operational efficiency and ROI. This episode is sponsored by Crisp. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1. Are you shaping AI adoption at your organization? Share your experience with fellow executives on the ‘AI in Business' podcast. Apply to be a future guest at emerj.com/expert2. Watch Emerj Editorial Director Matthew DeMello and Kuo Zhang, President of Alibaba.com's conversation on our new YouTube Channel: youtube.com/@EmerjAIResearch.

Most business owners still treat video as a marketing tool. But in 2025, it is the storefront.In this episode, Neil Twa sits down with Nicolas from Extremely.com to unpack how shoppable videos and livestream commerce are transforming the way consumers buy online. From TikTok Shops generating millions per video to Amazon's new in-stream shopping features, they reveal how brands are converting attention into purchases faster than ever.In This Episode, We Cover:✅ How TikTok and Amazon are leading the shoppable video revolution✅ The secret behind viral videos that generate million-dollar sales✅ Why attention span and content volume are the new marketing currency✅ Frameworks for creating high-converting videos and livestreams✅ How to repurpose TikTok content across platforms for maximum ROI✅ Why every e-commerce brand must start acting like a media company✅ The future of livestream shopping and video gamification

In this episode of the Tax Smart REI Podcast, Thomas and Ryan sit down with short-term rental expert Taylor Jones to break down how investors are transforming ordinary Airbnbs into high-ROI “money machines”, even as the STR landscape becomes more competitive. Tune in to learn: - Why data-driven decisions outperform emotion-based investing every time. - How to identify high-demand markets with built-in traveler traffic and lower risk. - The amenities and design upgrades (like pickleball courts and pools) that can add $30K–$70K in annual revenue. - The 4 ROI levers that drive long-term wealth: tax savings, cash flow, principal paydown, and appreciation. - How to go from zero to under contract in just 32 days and why timing your launch can supercharge returns. - The smart 2025 strategy: buy now, rebrand later to maximize tax benefits and long-term performance. Whether you're looking to buy your first STR or scale a growing portfolio, this episode is a must-listen guide to building a short-term rental business that actually pays you, month after month, year after year. To become a client, request a consultation from Hall CPA, PLLC at go.therealestatecpa.com/3KSEev6 Subscribe to REI Daily & Enter to Win a FREE Strategy Call: go.therealestatecpa.com/41JuQBX Connect with Eckard Enterprises: eckardenterprises.com/taxsmartrei/ Connect with Taylor: https://strsearch.com/ The Tax Smart Real Estate Investors podcast is for general information purposes only and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. Information on the podcast may not constitute the most up-to-date legal or other information. No reader, user, or listener of this podcast should act or refrain from acting on the basis of information on this podcast without first seeking legal and tax advice from counsel in the relevant jurisdiction. Only your individual attorney and tax advisor can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this podcast or any of the links or resources contained or mentioned within the podcast show and show notes do not create a relationship between the reader, user, or listener and podcast hosts, contributors, or guests. Any mention of third-party vendors, products, or services does not constitute an endorsement or recommendation. You should conduct your own due diligence before engaging with any vendor.

Today I'm joined by Sanjiv Yajnik, President of Financial Services at Capital One. We cover why tech integrations are still the biggest challenge for F&I, how lenders are anticipating an EV market slowdown, why "6%" is the most important number in dealership leads and much more. This episode is brought to you by: 1. vAuto - As the industry's premier provider of end-to-end inventory management solutions, vAuto gives every dealer—from a single point store to the largest groups—the data, insights and tools they need to maximize returns from the new and used vehicle inventory investments. Known for its game-changing inventory management innovations, vAuto provides AI-powered predictive data science to help dealers see their future and consistently make the right, ROI-minded decisions with every vehicle they appraise, acquire, price and retail. Visit @ https://www.vauto.com 2. WarrCloud - Your warranty claims process shouldn't drain your profits—or your people. Our award-winning AI technology transforms OEM warranty processing, helping you capture every dollar you've earned. Dealers reduce costs, speed up reimbursements, and uncover new revenue opportunities—while consistently improving OEM claim scores. The future of fixed ops belongs to those who adapt. Let's talk about automating your warranty processing today by visiting @ https://warrcloud.com/get-an-analysis⁠ 3. Capital One – Many dealers believe digital tools can help boost sales. But early findings from a recent Capital One Auto survey revealed operational challenges dealers are still navigating and how trust is shaped. Listen for insights as to what's been uncovered and where the research is headed. Learn more: https://www.capitalone.com/cars/auto-financing/dealer Check out Car Dealership Guy's stuff: For dealers: Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:51 Last year's predictions: right or wrong? 02:21 What is the future of EVs? 04:51 Dealerships' role in the EV transition? 07:28 How does tech create transparency? 13:45 Biggest tech integration challenges? 16:37 How to improve the F&I process? 23:13 How do downturns impact dealerships? 29:00 Best dealership tech stack recommendations? 40:34 Top predictions for dealerships' future? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Check out OpenSolar OS 3.0 at: https://suncast.media/opensolar More batter density = more value, right? Not so fast.In this episode, we challenge the hype around energy storage density—and reveal what really drives value for battery storage assets.At RE+ 2025, Nico Johnson got to connect with two powerhouse product leaders from Wärtsilä Energy Storage: Neha Sinha, Head of Hardware Portfolio, and Ruchira Shah, Lead for Software Product Management. Together, they're crystal clear about how hardware and software integration impacts performance, revenue, and long-term viability in energy storage projects. And how that translates to strategic value for battery operators.If you think “more megawatt-hours per box” is the endgame, you might be oversizing your system—and leaving cash on the table. Neha and Ruchira explain why “usable energy,” not just nameplate capacity, is the real metric investors should care about. And why that's not solely defined by the MWH you can stuff inside a container.Expect to learn:

It's been five years since Wendy Covey, CEO and Co-Founder of TREW Marketing, and Joe Sullivan, Founder of Gorilla 76, first joined Manufacturing Happy Hour, back when everyone was scrambling to figure out digital marketing during the pandemic.We sit down with them to explore which marketing fundamentals still deliver results and what new tactics manufacturers can't afford to ignore. The core truth hasn't changed: your best content still comes from extracting knowledge from industry experts. But where that content needs to live? That's completely different.PR is making a comeback, or as Wendy calls it, “the second coming of PR” while Joe shares how manufacturers can build knowledge bases from existing content to feed AI tools the right way.Both agree that becoming the best resource for your audience beats trying to game the system every time. And with showing up in ChatGPT becoming both more important and more challenging, manufacturers need to think beyond their own websites to build credibility across digital platforms.In this episode, find out:Why the best content still comes from extracting knowledge from industry expertsWhich timeless marketing strategies still deliver resultsThe surprising resurgence of PR and why engineers are starting to trust it more than everHow showing up in ChatGPT is getting harder, and what actually worksThe patience problem among industrial marketers and why ROI questions after 3 months miss the pointHow manufacturers are successfully using community-driven marketingWhat to look forward to at the Industrial Marketing Summit 2026 and why attendees keep coming backEnjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“With generative search, they're placing more value in third-party placements. So it's still the idea of being a topical authority, but you can't just do it on your website. You need to be a topical authority in industry publications, Reddit, YouTube, and all these other sources.” - Wendy Covey“Whether it's Google or ChatGPT, they're trying to display the best information and the most helpful possible information. It's just getting packaged up differently. And how do you make sure you're part of what shows up? You build credibility for yourself.” - Joe Sullivan“A lot of digital strategies have evolved but are still tried and true. So that's educating your audience, and publishing content on a regular cadence. Knowing your audience and building a strong value proposition that speaks to their pain points.” - Wendy CoveyLinks & mentions:Industrial Marketing Summit 2026, an annual three-day gathering where manufacturing and industrial marketers connect to share practical insights, learn emerging strategies, and build community with peers facing similar challengesTREW Marketing, partners with B2B technical companies to establish strong marketing foundations, create engaging content strategies, and accelerate growth through research-backed campaigns tailored for engineering audiencesGorilla 76, an industrial marketing agency that helps B2B companies in the manufacturing ecosystem grow through outcome-focused marketing programs built specifically for industrial markets Make sure to visit

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Are you tracking marketing numbers or the right marketing metrics that actually grow your clinic? Dr. Pete and Dr. Stephen reveal the ten metrics that matter most so you can attract seekers, raise show rates, and spend your ad dollars with confidence. They walk through how to organize internal, external, and digital lead streams, define what makes a true lead, and keep reactivations on your weekly scorecard. On the financial side, you will see how CPL, CAC, LTV, LTGP, ROI, and ROAS connect the dots between marketing and money, giving you the clarity to scale with certainty.In this episode you will:Learn how to organize attraction into internal, external, and digital lead streams with clear targets.See how to define a lead, an opportunity, and a conversion so your numbers are apples to apples.Discover how to raise Day 1 how rate toward 90% using stronger day-zero processes.Understand why reactivations belong on a weekly scorecard and how they drive net momentum.Connect dollars to results using CPL, CAC, LTV, LTGP, ROI ratios, and ROAS. Episode Highlights01:32 - Learn how to identify the marketing metrics that actually grow your practice.02:21 - Discover how the patient journey begins with seekers and why your message matters.03:00 - Understand the heart-head-hands-feet framework and how it shapes marketing clarity.06:15 - Find out the two categories of metrics that give you the clearest picture of growth.08:13 - See how internal, external, and digital lead streams work together.10:56 - Learn to separate operations metrics from business metrics for better focus.13:19 - Discover how a scoreboard builds focus, accountability, and results.17:06 - Learn how internal, external, and digital leads should stay balanced for healthy growth.19:03 - Discover how to set targets and benchmarks so your marketing goals stay on track.20:56 - Learn how to define a true lead so your reporting stays consistent.21:43 - See how tracking show rate turns leads into real opportunities.23:48 - Learn why reactivations drive net momentum and should be on your scorecard.24:16 - Discover how improving day-zero processes can raise your show rate.28:14 - Understand the five financial metrics that reveal efficiency and effectiveness.29:22 - Discover how LTV and LTGP show long-term growth and profit potential.30:59 - Learn how ROI ratios and ROAS guide smarter marketing investments.32.39 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention. Resources MentionedDownload your copy of the Top 10 Marketing Metrics here: https://theremarkablepractice.com/podcast-ep326-mktgmetricsJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

How do you reconnect learning with business outcomes in a world where skills are evolving faster than ever? That's what Vincent-Pierre Giroux, Global Learning & Talent Development Director at Alstom, explores in this episode of the Digital HR Leaders podcast. Host David Green speaks with Vincent-Pierre about the lessons he's learned from leading resets across industries, his perspective on why skills volatility is reshaping mobility and retention, and the leadership qualities that matter most in today's environment of constant change. In this episode, you'll learn: Why reconnecting learning with business outcomes is key to driving real impact How skills volatility is transforming mobility, engagement, and retention What leadership qualities are most critical in a world shaped by disruption How to think about ROI in learning and skills, and measure it meaningfully Practical advice for HR and people analytics leaders to keep their organisations future-ready This episode is sponsored by 365Talents. 365Talents takes a flexible, tailored approach to skills and talent management—because no two businesses are the same. Their adaptive talent intelligence solutions empower HR teams to move faster, build skills-based strategies, and deliver real impact at scale. Want to learn more? Visit www.365talents.com And don't forget to explore the latest thinking on skills and job architecture in this in-depth playbook: The Skills and Job Architecture Playbook Hosted on Acast. See acast.com/privacy for more information.

What if the secret to unlocking creativity, confidence, and collaboration at work wasn't more structure—but more play? Today's guest is living proof that playful rebellion can lead to powerful results. With over a decade of experience in corporate leadership and nearly as many years on the improv stage, this dynamic facilitator and coach has helped thousands of professionals ditch burnout and rediscover joy, connection, and purpose in their work. His book, “Playful Rebellion: Maximize Workplace Success Through The Power of Play,” challenges the idea that productivity and play are at odds. Instead, it offers a bold invitation to infuse our workdays with curiosity, experimentation, and fun without sacrificing results. Drawing from both personal burnout and professional reinvention, he shows how applied improv, strategic play, and intentional facilitation can transform teams and leadership from the inside out. Named one of the Top 100 HR Influencers by Engagedly, and a trusted guide for companies that want to energize their culture, today's guest brings depth, warmth, and a touch of magic (literally!) to everything he does. Please join me in welcoming Gary Ware.  In this episode, we discuss the following:

In this special reproduced episode of The Positive Polarity Podcast, we revisit a powerful conversation with networking guru Lorry Rifkin. We dive into the ins and outs of effective networking— including how to measure ROI from your networking efforts, why it's crucial to enter events with clear goals, and the importance of delegation for strong leadership. Tuning in for the first time or giving it another listen? Either way, you'll find practical, timeless strategies every business professional can use.

In today's episode, we put you in the boardroom and show exactly why the current stack can't answer the ROI question—then we install an operating system. What you'll learn: • The ~$500B blind spot: marketing without an OS • How a PESO Model© OS creates clarity, efficiency, and revenue attribution • The cost of waiting (and what early adopters are seeing) • A Boardroom Checklist you can use this quarter

In this episode, Lady Landlords founder, Becky Nova features interior designer, Linda Farney, who explains how thoughtful design can make rental properties stand out and increase value.She debunks the myth that design is only for the wealthy, showing how small updates like paint, fixtures, and accessories can boost appeal– and how Interior designers can assist each step of the way!Linda walks listeners through how to find the right designer for your rental, setting clear goals, and working within budgets to reduce stress and maximize ROI.===

Send us a textAmazon Vine has stopped showing recommended products to reviewers, leaving sellers without activity. Reviewers often request random items and leave low-star feedback, which may impact listing performance. With limited exposure and inconsistent value, sellers should reassess the role of Vine in their strategy.Sick of low-star Vine reviews and no ROI? Schedule a call to fix your product review strategy now: https://bit.ly/4jMZtxuReady to build your brand beyond Amazon? Book a strategy session and start owning your customer journey: https://bit.ly/4kOz6rr#AmazonVine #AmazonReviewTips #FBASellers #FBAreviews #badreviews Watch these videos on Youtube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Stop wasting ad spend, download our PPC guide now: https://bit.ly/4lF0OYXFix your rankings fast, get the SEO toolkit today: https://bit.ly/3JyMDGoBe ready before disaster hits, grab the Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:00 - Vine program goes silent with no recommended products00:20 - Random products replacing real offers01:00 - Reddit shows how Vine reviewers react01:40 - Why Vine reviews are usually under four stars02:50 - Sellers should pause Vine during this period03:30 - Are Vine reviewers even helping your listings?04:10 - Amazon may be cutting Vine during Prime deals04:50 - Final warning: Vine could be hurting your brand----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

This episode features an interview with John Gaines, VP Marketing, Zyter|TruCare, a healthcare technology company supporting 45 health plans and more than 44 million covered livesJohn emphasizes the importance of establishing thought leadership to build credibility before focusing on amplification and talks about effective tactics such as leveraging PR agencies and using effective lead generation platforms.Key Takeaways:Lead with thought leadership to cut through the AI clutter. Position your brand as a credible voice first, then layer in activation.Non-negotiable marketing levers: PR, demand gen infrastructure, and product clarity. These are foundations you can't compromise.Evaluate the ROI of events. In many cases, digital channels and content may outperform costly in-person events.Quote: “  So you have to have, somewhere in the mix, the capability to cut through that density and get to an understanding of what does this stuff do that solves a compelling problem in a unique way that somebody will pay money for versus other alternatives that are out there? And that is a combination of talent and skill that you just have to have in the mix. It doesn't usually come from outside.  It's something you have to have internally.”Episode Timestamps: *(04:51) The Trust Tree: Position your brand as a credible voice first, then layer in activation*(11:10) The Playbook: The value of a PR agency *(30:36) The Dust Up: Operating in a startup up within a large company *(33:19) Quick Hits: John's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with John on LinkedInLearn more about Zyter|TruCareLearn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Francesco Gatti is the Co-founder and CEO of Opensend, a data company for e-commerce brands that converts anonymous visitors into leads. The company works with brands, including TrueClassic, OatsOvernight, Benchmade, AlexaderWang, and Rhone. With over a decade of digital marketing experience, Francesco held roles at companies, including VOLTN, Burrata House, Herb, and Grata.  In this episode… Most brands invest heavily in driving website traffic, yet the majority of visitors stay invisible and never convert. How can companies uncover these hidden audiences and turn them into engaged customers without invading their privacy? According to identity resolution and data-driven marketing expert Francesco Gatti, brands can recognize high-intent visitors and nurture them into buyers by analyzing on-site behavior — like reading product details or checking contact pages — to gauge purchase readiness. He recommends filling ad platforms with rich, accurate data to improve look-alike audiences and cut acquisition costs. By combining quality data with careful personalization, companies can elevate ROI while respecting consumer trust. In this episode of the Up Arrow Podcast, William Harris chats with Opensend Co-founder and CEO Francesco Gatti about turning anonymous traffic into known, marketable relationships. Francesco explains how high-intent signals reveal purchase readiness, why rich data strengthens Meta ad performance, and how AI-driven cohort analysis powers personalized ad creative.

In episode 112 of Going Forward, Eric Elliott is joined by Michael Scarpati, co-founder and CEO of RetireUS, to expose the hard truths behind financial planning today. From the myth of “set it and forget it” retirement accounts to the hidden toll of financial stress, he explains why doing nothing may be the most dangerous decision of all.Together, they unpack why 85% of financial professionals aren't required to act in your best interest, how trust in big-name institutions can leave families vulnerable, and why financial wellness is really a form of mental wellness. As Michael shares, financial stress doesn't stay in your bank account, it bleeds into your health, relationships, and leadership.Eric and Michael dive into how fintech is opening access for the 98%, how independent fiduciaries are reshaping trust, and why clarity with money is the key to leading with confidence in uncertain times. Whether you're early in your career, preparing for retirement, or leading a business through chaos, this conversation will give you the clarity to stop "crockpotting" your future and start planning it with intention.Connect w/ Eric Elliott:Website: https://ericelliott.com/⁠⁠⁠LinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://x.com/ericmelliottLinktree: https://linktr.ee/ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Michael Scarpati:Website: https://retire.us/LinkedIn: https://www.linkedin.com/in/michael-a-scarpati/Instagram: https://www.instagram.com/retire.usSupercharge your online advertising campaigns with Optmyzr!Streamline management, optimize performance, and boost your ROI. Visit ⁠⁠⁠⁠https://hs.optmyzr.com/hs/vip⁠⁠⁠⁠ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by ⁠VIP Marketing⁠.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.

In this episode of the Etsy Seller Success podcast, Dylan sits down with William Gasner, co-founder of Stack Influence, to talk all things influencer marketing for product-based businesses. Whether you're a solo Etsy seller or scaling your DTC brand, this episode will show you how to leverage micro-influencers, increase conversions, and grow visibility—all without a huge marketing budget.William shares how product seeding campaigns can deliver massive ROI, how to choose the right influencers for your niche, and why small creators often outperform big-name celebrities when it comes to authenticity and trust.If you've ever wondered how to break through Etsy's algorithm, get real customer testimonials, and build organic buzz—this one is for you.In this episode, we cover: [00:41] William's 20-Year Journey in E-commerce and Founding Stack Influence [03:02] What Really Is a Micro-Influencer (And Why They Work) [06:01] Why Most People Give Up on Influencer Marketing Too Soon [06:43] How to Start Influencer Marketing with Just Free Product [08:50] Benefits Beyond Sales: UGC, Feedback & Market Research [09:22] How Influencer Content Can Skyrocket Your Etsy Listing Performance [11:10] Why Driving Sales to Etsy Boosts Search Ranking [15:34] Stack Influence's Unique Platform & Automated Campaigns [20:06] Influencer vs. Affiliate Marketing: What's the Difference? [23:09] Getting Started: DIY Outreach or Full-Service Management [24:22] How Stack Influence Works, Pricing & Vetting InfluencersConnect with William & Stack Influence:

Marketers live in the gray area of measurement — especially in social media. In this episode, Emeric Ernoult, CEO and co-founder of Agorapulse, shares his hard-earned insights on proving the real value of social. Discover why social isn't just a trend, how to balance brand awareness with demand generation, and why vanity metrics are signals, not goals. Emeric also dives into how AI can multiply your efforts (for better or worse), and what it really takes to create memorable content that drives lasting ROI.

My guest today is Jesse Zhang. Jesse is the co-founder and CEO of Decagon, one of the fastest-growing AI customer service companies. Decagon provides a centralized AI engine to auto-resolve issues at any time, in every language, and across every channel. Jesse shares his systematic approach to finding product-market fit by asking potential customers exactly how much they'd pay for solutions. We explore why customer service and coding have emerged as the two clearest AI use cases for enterprises, and the key business and technical factors behind Decagon's momentum. We discuss the intense competitive dynamics of building in AI today, strategic decisions around building proprietary models, and deploying AI agents at enterprise scale. Please enjoy my conversation with Jesse Zhang. For the full show notes, transcript, and links to mentioned content, check out the episode page ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠ ----- This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ramp⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Ramp's mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ramp.com/invest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to sign up for free and get a $250 welcome bonus. – This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ridgeline⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. Head to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ridgelineapps.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more about the platform. – This episode is brought to you by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ AlphaSense⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Invest Like the Best listeners can get a free trial now at⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Alpha-Sense.com/Invest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and experience firsthand how AlphaSense and Tegus help you make smarter decisions faster. ----- Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thepodcastconsultant.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠). Show Notes: (00:00:00) Welcome to Invest Like the Best (00:05:49) Building a Company in a Competitive Market (00:07:26) Personal Background and Competitive Upbringing (00:10:32) Challenges and Lessons from Previous Ventures (00:12:21) Ideation and Customer Discovery Process (00:19:31) Developing and Refining AI Customer Service Agents (00:32:26) Voice AI and Future Prospects (00:38:20) Utilizing Customer Interaction Data (00:39:59) Frameworks for Implementing AI in Business (00:41:48) Evaluating the ROI of Coding Agents (00:42:53) The Future of Company Agents (00:45:15) Brand Personality in AI Agents (00:47:48) Investor Interest in AI Companies (00:54:32) The Competitive Landscape of AI Talent (00:57:21) Building Proprietary AI Models (01:10:36) Customer Qualification and Engagement (01:17:27) The Kindest Thing

What if the events you hosted didn't just build authority, but actually filled your programs with clients? So many experts pour time, money, and energy into hosting workshops, summits, or online events, only to end up exhausted with little to no return. The truth is, events can be one of the most powerful ways to grow your business - if you design them with conversion in mind. In episode 460 of the Amplify Your Success Podcast, Kristine Genovese joins me for an On Air Coaching session focused on how to shift her event strategy so she's not just inspiring attendees, but creating an experience that does more than just provide massive value — it naturally leads to new clients. If you've been feeling like your events are too much effort for too little results, this episode will give you a fresh perspective and practical strategies to host profitable, client-converting events. Key Takeaways: [04:12] Why most events fail to convert — and how to shift your focus from giving value and filling seats to filling programs. [07:48] The importance of positioning your event around client outcomes (not just information). [12:30] How Kristine can use her unique expertise to create a signature event that naturally leads to enrollments. [16:55] Why event structure matters — and the small tweaks that turn attendees into clients. [21:47] The role of invitations: how to make your offers feel authentic instead of “salesy.” [27:10] What Kristine learned about creating alignment between her event format and her business goals. [32:40] Melanie's coaching on building authority through events that keep working long after the last attendee leaves.   Connect With The Guest: Connect with Kristine on LinkedIn  Follow Kristine on Instagram  Connect with Kristine on Facebook  Check out Kristine's Website For Some Great Resources    Resources Mentioned in This Episode: Suspect you could be squandering your guest appearance ROI? Download my FREE 17 Mistakes Guests Make That Cost Them The Lead & Client Scorecard so you can avoid these common mistakes, as a guest expert, and start seeing better results. Ready to monetize and optimize your guest appearances? I've opened up 2 Monetization Sessions Get details and apply here.  Discover how to host epic summits that boost authority and fill your programs with the Fast Track Summit System.   

Alright, Note Closers, gather 'round! Scott Carson is here to drop some serious knowledge bombs on how to take non-performing notes and turn them into a freakin' goldmine. Forget about rainbows and pots of gold; we're talking about equity, foreclosures, and ROI that'll make your head spin – in a good way. So buckle up, because we're diving deep into the crazy world of distressed debt.Here's what you'll discover:The Early Buyout Lowdown: Ever wonder why lenders are so eager to ditch certain notes? Scott unveils the secret sauce behind early buyouts and how you can capitalize on their desperation. Hint: it involves low interest rates and banks losing money.Equity Treasure Hunt: Forget buried treasure maps; Scott shows you how to unearth properties with hidden equity, even if they're years behind on payments. Learn to identify those diamond-in-the-rough deals that can lead to serious profits.Foreclosure Ninja Moves: Navigating the foreclosure process can be a real headache, but fear not! Scott breaks down the key steps and strategies to ensure you come out on top. Plus, he'll reveal when to pull the plug and pursue foreclosure.Loan Modification Escape Route: Not all loan modifications are created equal. Scott teaches you how to spot the bad ones and when to bail out of a deal. It's like having a "get out of jail free" card for note investing.Foreclosure-Friendly States: Not all states are created equal when it comes to foreclosures. Scott reveals the top states for quick and easy foreclosures, so you can avoid those bureaucratic nightmares and maximize your profits.In Conclusion:So there you have it, folks! An insightful look at the world of non-performing notes, courtesy of yours truly. If you're ready to ditch the boring investments and dive into the wild world of distressed debt, then start implementing these tips today!Watch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes PinterestGet signed up for the Next Virtual Note Buying Workshop Now!

We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic.• Why Engagement Beats Follower Count• How UGC Lowers Ad Costs and Fuels SEO• Briefs, Rights, and Whitelisting Best Practice• Micro and Nano Influencers For Diversified Reach• Testing Hooks, Comments and Share Incentives• Seeding, Affiliates and Long‑Term Creator Programs• AI Influencers' Limits and Where AI Helps• Live Shopping Trends and TikTok Shop Flywheel• Amazon Listing Setup, Vine Reviews and External Boosts• Step‑By‑Step Paths From Zero Budget To Platform ScaleGuest Contact Information: LinkedIn: www.linkedin.com/in/william-gasnerMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

In this podcast episode, we dive deep into why women often struggle with analysis paralysis in real estate investing. As female investors, we understand the psychological barriers that hold us back - from social conditioning to perfectionism and fear of making mistakes. We share practical strategies for overcoming these challenges, including creating a precise investment Buy Box, starting with low-risk properties, and tracking personal wins and lessons learned. We emphasize how critical community support is in transforming hesitation into confident action. Through our personal stories and experiences from successful female investors, we reveal that second-guessing is normal but shouldn't prevent wealth building. We encourage you to trust your own research, embrace imperfect first investments, and take bold steps in real estate. Our key message this week is simple: you don't need to be perfect to start investing. Whether it's a small duplex or a partnership investment, taking action is more important than waiting for the ideal moment. We've learned that surrounding yourself with supportive investors can dramatically shift your mindset and accelerate your investment journey. By understanding these barriers and implementing strategic tools, women can confidently build their real estate portfolios and create lasting financial success.  Resources:Simplify how you manage your rentals with TurboTenantGet in touch with Envy Investment GroupGrab our free Buy Box TemplateMake sure your name is on the list to secure your spot in The WIIRE Community Leave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

What does it really take to build a thriving business that reflects your values — without burning out, selling out, or losing yourself in the process?In this refreshingly honest and deeply personal conversation, Chris Brewer, co-founder of OMG Commerce, shares his journey from radio ad salesman to co-running one of the most respected performance marketing agencies in e-commerce. But beyond the growth stats and client wins lies a story of real inner work: navigating identity, family sacrifice, and the realization that sometimes success needs redefinition.We talk about what it means to scale with integrity, the invisible costs of entrepreneurship, and how Chris is now exploring a different kind of ROI — one based on legacy, peace of mind, and presence.If you're building something big and want to do it without losing your soul, this episode is for you.⸻

When client demand slows down, it's easy to fall into a mindset of scarcity—but what if these quiet moments are your greatest opportunity to build a profitable future? In this empowering solo episode, Melissa shares exactly how to use any pause in your interior design business as fertile ground for marketing momentum, brand visibility, and long-term demand. You'll walk away with clear, creative strategies that position you as an in-demand designer—even when inquiries are light. Melissa walks you through actionable steps to fill your profit pipeline through consistent marketing, lead magnets, creative partnerships, and event-driven visibility. From strategic social media content to paid VIP waitlists and completion celebrations, this episode is packed with ideas to create consistent, high-quality client demand on your terms. IN THIS EPISODE, YOU WILL HEAR: (01:21) Why consistent marketing is your key to avoiding the feast-or-famine cycle in your design business (03:10) How to create a design ROI post series to highlight the tangible value of your work (05:34) Powerful event ideas—from builder lunches to showroom strolls—that increase visibility and credibility (08:35) The magic of a paid VIP waitlist to generate cash flow before projects even start (13:00) Why hosting a “Completion Celebration” can help you generate referrals from past clients (17:01) What to include in a high-converting process download (hint: don't oversimplify!) (20:03) How to repurpose case studies for five years of future marketing impact (27:43) The importance of keeping your website and footer updated to reflect your professionalism and current offerings When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Send us a textTired of creating Instagram content that feels like a full-time job with zero ROI? Let's fix that.In this episode, I'm joined by Corey Walker, co-author of Instagram for Dummies and Instagram for Business for Dummies - and she's here to break down exactly what works right now on Instagram (and what you can stop wasting time on).Whether you're frustrated by reels, overwhelmed by algorithm shifts, or stuck in the “I should be doing more” spiral, Corey's no-fluff advice will help you simplify, strategize, and actually see results - without dancing, pointing, or trying to reinvent the wheel every week.Inside this conversation, you'll learn:How to use Instagram as a full funnel: from visibility to connection to conversionThe role of Reels, feed posts, Stories, and Lives (and how to stop overthinking each one)What carousels and drip campaigns have in common - and why they convertWhy showing your face on camera (even awkwardly) beats perfect production every timeThe easiest way to batch content using questions you already get asked all the timeThis is your permission to stop chasing trends and start using Instagram in a way that supports your business goals and your sanity.Links & References:Want more ways to increase your visibility?  Join us at the next PWR Virtual Speed Networking Event!For faster business growth through networking, strategy and accountability, check out the  Powerful Women Rising Business Growth Community!Connect with Corey in Instagram @coreycwalker or check out her website: themarketingspecialist.comSupport the showConnect with Your Host!Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

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On the latest episode of After Earnings, Ann sits down with Udemy CEO Hugo Sarrazin to discuss the company's pivot from a traditional online course marketplace to an AI-powered platform designed to reskill the global workforce. Highlights include: - Udemy's shift from one-off course sales to a subscription model - The company's enterprise push to reskill workforces at scale - The future of its instructor-driven marketplace - How AI can deliver mass personalization in learning 00:00 – Hugo Sarrazin Joins 01:12 – Why the online learning industry is under pressure 02:42 – Udemy's consumer vs. enterprise business explained 05:56 – How AI enables personalization in learning 08:00 – Marketplace model vs. proprietary content 11:58 – Transition to subscriptions and monetization challenges 15:02 – Is Udemy becoming a digital media company? 16:48 – Enterprise clients and “just-in-time” learning 20:27 – Selling to CTOs, HR, and business leaders 23:33 – Reskilling 92 million workers in the AI era 25:39 – ROI pressure vs. growth opportunity 27:11 – Margins, cash flow, and product investment 29:03 – Hugo Sarrazin's career journey: McKinsey to CEO 33:40 – Will AI replace consulting? 37:55 – The future of Udemy After Earnings is brought to you by Stakeholder Labs and Morning Brew. For more go to https://www.afterearnings.com Follow Us X: https://twitter.com/AfterEarnings TikTok: https://www.tiktok.com/@AfterEarnings Instagram: https://www.instagram.com/afterearnings_/ Reach Out Email: afterearnings@morningbrew.com $UDMY Learn more about your ad choices. Visit megaphone.fm/adchoices

STOP trading time for money! Learn How To Generate Leads That Scale Your Real Estate Business and finally break free from the agent hustle trap. This isn't just a episode; it's a fundamental mindset shift that proves the profitability of strategic lead investment. The core lesson is clear: the most expensive thing you can own is a closed mind, and relying on non-scalable lead sources prevents genuine real estate scaling.We shatter the myth that you can't make money when you buy leads for real estate. This is the lead generation tutorial for beginners who are ready to accelerate agent growth by thinking like a business owner, not just a salesperson.In this powerful segment, we cover the essential truth about real estate lead generation and the systems you need:✅ The Profit Proof: See the indisputable evidence of an 8x ROI on lead investment, showcasing a partner who turned a small investment into a massive return. Stop letting fear of spending money cost you massive opportunities.✅ The Scaling Solution: Learn why your current method makes real estate team building impossible. True growth requires implementing real estate lead gen systems that can be delegated and automated, moving you away from being the bottleneck.✅ The Mindset Check: We challenge the industry dogma that is keeping you stuck, showing you how a simple mental adjustment opens the door to unlimited opportunity.Ready to step off the hamster wheel and into a business designed for leverage? This is the blueprint for a sustainable, high-volume real estate business.Want the Practical Application?The next step is implementation. Subscribe for more scripts and frameworks for converting these high-ROI leads

We sit down at Lucy's Lounge with Brandon “DJ Freezy” Freeman to trace a working music life across Fresno—multi‑instrumentalist roots, self‑taught production, and the power of showing up. Craft, community, and clean socials drive bookings while genre lines blur by design.• Fresno upbringing and early school stories• Choosing music without a degree• Networking as the real ROI of education• Open jams and rebuilding the local scene• First instruments, practice, and restraint• Producing a first song with purpose• Deftones, trip‑hop, and neo‑soul influences• DJ realities, requests, and beatmatching• Reading rooms and creative transitions• Cloudship's new single with Hope Garcia• Solo releases, algorithms, and marketing• Social media curation that books gigs• Fresno's EDM ecosystem and community shoutoutsFollow him @brandonfreemanmusicFollow us @ brokeboyz_ff on Instagram and TikTokIntro Music by Rockstar Turtle- Broke Boyz (999)Christmas Intro Song by Nico

If most companies are using the same AI systems, how can they stand out and get ahead? And as agentic AI becomes table stakes, what do enterprises need to keep in mind to make AI work? And how can we even trust an AI-powered workplace when most people can't even explain the basics of AI? We're learning from the experts. Accenture's Mary Hamilton joins the Everyday AI show to talk about building trust in an autonomous workplace, how we can prepare for the future of work, and four emerging AI trends you can't miss. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:AI-Powered Autonomy Shaping Future WorkGenerative AI's Impact on Business TransformationAccenture Technology Vision 2025 OverviewKey Trends: Autonomy and Enterprise AI AdoptionHuman Capability Expansion via AI ToolsTrust, Explainability, and Responsible AI PracticesAgentic AI Models and Productivity ShiftsContinuous Learning Loops in Workplace AIAI-Powered Robotics and Multimodal IntegrationPersonalization and Brand Voice with AI AgentsTimestamps:00:00 "AI's Impact on Business Autonomy"03:33 Accenture's Global Consultancy Overview09:48 Technology as a Game-Changing Partner12:16 Reinventing Responsible Tech Use14:31 Building Trust Through AI Interactions18:17 Building Trust in Enterprise Data23:20 Embracing AI: Active Learning Loop26:24 "Embracing Efficiency with AI Agents"Keywords:AI powered autonomy, generative AI, large language models, future of work, automation, business transformation, Accenture, innovation centers, strategic visioning, co-creation, ecosystem partners, digital core, technology consultancy, technology reinvention, enterprise AI adoption, operational efficiency, Technology Vision 2025, AI trends, human-like capabilities, language barrier, technology acceleration, digital agents, digital transformation, customer interaction, trust in AI, responsible AI, data platform, knowledge graphs, AI-driven robotics, warehouse automation, personalization at scale, brand voice in AI, digital twin, agentic models, observability, traceability, explainability, continuous learning loop, employee upskilling, generative AI productivity, change management, value-driven outcomes, super agents, utility agents, orchestrator agents, AI partner, human agency, AI collaboration, AI model accuracy, enSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Ever feel like you're chasing success so hard that you forget why you even started in the first place? Or maybe you're hustling day in and day out but still hitting walls of burnout, doubt, or just plain overwhelm? I've been podcasting for six years now—600 episodes, countless conversations with world-class entrepreneurs, thought leaders, and just all-around inspiring humans. And throughout this journey, I've picked up some powerful truths that have not only changed my life but can change yours too. In this special milestone episode, I share six life-changing lessons that will help you put the Happy in your Hustle and create a legacy that matters.Here's a taste of the wisdom packed inside:-Balance beats burnout. The grind without harmony isn't sustainable. That's why I created the S.O.U.L.M.A.P.P.I.N system, 10 alignments that help you crush it both personally and professionally without losing yourself.-Relationships are the real ROI. Success isn't a solo sport. The right people in your corner accelerate growth, joy, and opportunity more than any single strategy ever could.-Clarity creates confidence. Without a clear target, you'll miss every time. Knowing your North Star for the next 90 days and aligning it with your long-term vision will give you the confidence to say yes or no with certainty.-Presence is the power move. Whether it's in nature, with your family, or during a podcast interview, being fully present is where true power lies. Presence first, performance second.-Purpose fuels profits. When your mission is bigger than money, the money comes anyway. Aligning impact with income is how you truly thrive.-Consistency compounds into legacy. Six years and 600 episodes prove this: showing up again and again builds not just results, but a lasting impact for generations to come.These aren't just theories; they're truths I've lived, lessons I've witnessed from epic guests, and practices I use every day to stay aligned while chasing big dreams.So, if you're ready to avoid burnout, deepen your relationships, get crystal clear on your vision, live more present, connect purpose to profit, and build something that lasts… tune in to the full episode now.Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsors:If you're feeling stressed, not sleeping great, or your energy's been kinda meh lately—let me put you on to something that's been a total game-changer for me: Magnesium Breakthrough by BiOptimizers. This ain't your average magnesium—it's got all 7 essential forms that your body actually needs to chill out, sleep deeper, and feel more balanced. I take it every night and legit notice the difference the next day. No more waking up groggy or tossing and turning all nightIf you're ready to sleep like a baby, calm your nervous system, and optimize your recovery, go grab yours now at bioptimizers.com/happy and use code HAPPY10 for 10% OFF.99 Designs- Need a killer logo, stunning website, or next-level brand design?Stop DIY-ing and start delegating like a boss with 99designs by Vista! Neurable- If you're looking to level up your focus, productivity, and mental well-being all at once, do yourself a favor and check out Neurable. You get a special hookup—just use the code HAPPY at checkout and get $100 off.

Hoy Paco y Roi hablan de la persona que tiene la mejor memoria del mundo. En el podcast premium, Rebe y yo hablamos del crucero que ha hecho Rebe con sus amigas recientemente. Puedes escuchar este episodio si te haces suscriptor premium en: www.hoyhablamos.com.

Kick off October with a fresh Ask Rick as Rick Schmidt weighs in on the value of car-show trophies, parts sourcing, and where the market's really headed. Are small-show awards worth chasing—or are they just eating into charity budgets? Rick also unpacks the hot question in restoration parts: will manufacturing return to the U.S., or will Taiwan's increasingly high-quality tooling keep leading the charge for low-volume classics? Then it's “Rick's Take – Car Deals: The Bob Lutz Edition.” Rick sizes up a supercharged '99 Viper GTS ACR, a '09 Solstice GXP, and a '00 Prowler for long-term ROI in a world edging toward electrification—followed by an “Investment Hedge” round featuring a '87 Trans Am, '06 Ford GT, and '87 Buick GNX. Which has already peaked, and which still has runway? Tune in to hear how Rick reads the market—and which cars he'd flip first. The post TMCP #622: Ask Rick — Can American Manufacturing Return for Restoration Parts? Rick's Take: Bob Lutz Says EVs Will End the Internal Combustion Engine! first appeared on The Muscle Car Place.

Why This Episode Is a Must-Watch Are you overlooking the most important investment in your portfolio, yourself? In this episode of Inspired Money, host Andy Wang is joined by four experts to explore why “investing in yourself” is both a wealth-building strategy and a path to deeper fulfillment. Whether you want to become financially resilient, boost your career, or bring more meaning to your life, this panel delivers actionable tools and insights designed for ambitious professionals. Meet the Expert Panelists Whitney Johnson is the CEO of Disruption Advisors, a leadership development firm helping companies like Amazon, Kraft Heinz, and Morgan Stanley build high-performing teams through transformative growth strategies. Ranked by Thinkers50 as one of the world's top ten management thinkers, she is a Wall Street Journal bestselling author of Smart Growth, Build an A Team, and Disrupt Yourself, and a globally recognized expert on organizational change and personal growth. https://thedisruptionadvisors.com J. Kelly Hoey is a networking expert, author, and speaker known for her groundbreaking approach to relationship building in the digital age. Her book Build Your Dream Network and dynamic talks help professionals, entrepreneurs, and creatives leverage both in-person and online networks to unlock new opportunities and drive success. https://jkellyhoey.co Claire Wasserman is the founder of Ladies Get Paid, an educator, author, and advocate for women's professional and financial advancement, who has helped thousands of women negotiate raises and start businesses, and is recognized as one of Entrepreneur Magazine's 100 Most Powerful Women. https://clairewasserman.com https://ladiesgetpaid.com Jason Vitug is a bestselling author, wellness advisor, and storyteller who empowers people to live with purpose, financial confidence, and emotional well-being. As the author of You Only Live Once and Happy Money Happy Life, and founder of Phroogal and The Smile Lifestyle, he blends personal finance, travel, mindfulness, and self-development to inspire holistic living. http://phroogal.com This episode is sponsored by Runnymede Capital Management. Get your free 3-minute financial plan at https://www.inspiredmoney.fm/getplan and discover your retirement age, income, and strategy today. Key Highlights Embrace Change and Build Your S Curve Whitney emphasizes the importance of continuously “disrupting yourself”—intentionally jumping from your current expertise to a fresh learning curve. This creates new opportunities for growth and prevents stagnation. “If I stay here, I'll stop growing and I'll start dying.” Your Network is Your Career Moat Kelly illustrates how cultivating your network proactively acts as a shield, providing resilience in uncertain job markets and transitions. She advises, “How are you showing up every day?… That network, right, that is your moat.” Consistently nurture relationships—don't wait until you need them. Strategic Self Investment and Energy Management Claire recommends regular self-inventory to manage your energy and optimize what gives you purpose. Simple self-checks (“Where did my energy go today?”) help you identify what to double down on and what to eliminate, fueling sustainable, meaningful progress. Purposeful Growth and Holistic Well-being Jason highlights the ROI of investing not only in your skills but also in your well-being. He encourages us to measure outcomes like peace of mind and rest as real assets: “Gears that grind for too long get worn out and then thrown out. An investment in rest is vital.” Call-to-Action Here's my challenge to you this week. Identify one thing in your life that you want to improve. Maybe you want to understand how to use AI in your job. Maybe you want to become a better public speaker. Maybe you want to learn to be a better cook. Whatever it is, pick it. Then do some research. Find a course, a book, a coach, or a community. Pick a date to start. Not "someday." Not "when things slow down." An actual date on your calendar. The difference between people who grow and people who stay stuck isn't talent or time or money. It's the willingness to pick a date and show up Small, consistent action beats waiting for the "perfect" time every time. Find the Inspired Money channel on YouTube or listen to Inspired Money in your favorite podcast player. Andy Wang, Host/Producer of Inspired Money

About the Guest(s):James Pence is a seasoned Client Relationship Manager and Client Success Professional with over 13 years of experience. He has a proven track record in driving growth, building strong partnerships, and delivering measurable results. James is passionate about maximizing ROI for clients, leading cross-functional teams, and implementing a consultative, data-driven approach to client success. Recently navigating a career transition, James is seeking new opportunities to leverage his extensive relationship management skills in a dynamic industry.Episode Summary:In this insightful episode of the Who You Know Show, hosted by Trevor Houston, the spotlight is on James Pence, an experienced Client Relationship Manager. The conversation delves into James's professional journey, highlighting his love for building connections and relationships both internally and externally. Despite being adept at helping companies achieve growth, James is currently in the midst of a career transition. This episode is part of the Career Comeback Series aimed at aiding professionals in stand-out job searches, showcasing their skills, and unlocking new career opportunities.Throughout the discussion, keywords such as "client success," "relationship building," and "career transition" emerge as James shares his strategies and challenges in navigating the current job market. The episode presents actionable strategies focused on maximizing return on investment, engagement in networking, and leveraging personal branding to stand out in job applications. Trevor Houston emphasizes the significance of preparation and practicing communication to reduce nervousness during interviews. He further encourages James to cultivate a strong personal brand to attract rather than chase job opportunities, focusing on crafting messaging that emphasizes his specific skills and desired industry roles.Resources:James Pence LinkedIn: https://www.linkedin.com/in/japence/Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.comChapters:(0:00) Career Transition and Success in Client Relationship Management(7:08) The Impact of Networking on Career Opportunities(9:22) Overcoming Interview Nerves Through Preparation and Authenticity(18:20) Navigating Interview Formats and Overcoming Anxiety(22:17) Building Trust Through Long-Term Client Relationships(25:06) Crafting a Concise Value Statement for Tax Professionals(28:32) The Importance of Focused Branding and Niche Expertise(35:45) Building Long-Term Client Relationships Beyond Transactional Sales(38:51) Building Confidence Through Abundant Job Interview Opportunities(43:40) Maximizing Job Search Success Through Networking and Human Connection(49:34) Navigating Career Transitions and Financial Stability(51:41) Mastering Communication Skills Through Practice and Personal Branding(55:24) Attracting Opportunities Through Authenticity and Visibility(58:33) Creative Job Search Strategies and Community Support(1:03:13) Building a Personal Brand to Overcome Ageism in Job Search(1:06:41) Navigating Ageism and Salary Expectations in Job Hunting(1:09:01) Strategic Networking and Advocacy for Job Opportunities(1:14:02) Overcoming Job Loss and Embracing Uncomfortable Growth

Unlocking the Power of Email & SMS Marketing for E-Commerce: Expert Insights from Nikita VakhrushevIn the fast-paced world of e-commerce, many brands focus heavily on acquisition channels like TikTok, Google Ads, and Instagram, often overlooking one of their most valuable assets: their existing customer list. In a recent episode, Josh Elledge spoke with Nikita Vakhrushev, CEO & Chief Strategist of Aspekt, about how e-commerce businesses can maximize revenue and retention through smart email and SMS marketing. Nikita shared actionable strategies to engage warm audiences, optimize backend flows, and leverage design and segmentation for scalable growth.The Value of Backend Marketing for E-CommerceFocusing on existing customers is often more profitable than constantly chasing new ones. Nikita emphasizes that a well-maintained warm list—subscribers who have opted in—can drive repeat purchases and boost engagement. By auditing current flows, segmenting audiences, and sending value-driven communications, brands can increase revenue while fostering long-term loyalty.Modern email and SMS marketing also demands careful attention to privacy, consent, and deliverability. Platforms must respect double opt-ins, frequency preferences, and regulatory compliance to maintain subscriber trust. Nikita recommends staying current with evolving regulations and testing messaging to optimize engagement.Finally, leveraging strategic agency support can multiply results. Agencies like Aspekt provide audits, segmentation, automation, and expert design to ensure every message is impactful. Clear communication, transparency, and personalized service are key to achieving measurable ROI and scaling backend marketing efficiently.About Nikita VakhrushevNikita Vakhrushev is the CEO & Chief Strategist of Aspekt, a leading agency specializing in email and SMS marketing for e-commerce brands. With years of experience managing hundreds of accounts, he focuses on helping businesses increase revenue, engagement, and customer retention through backend marketing strategies.About AspektAspekt provides white-glove email and SMS marketing services for direct-to-consumer brands. Their team specializes in audits, segmentation, automation, and visually compelling campaigns designed to convert and scale, while maintaining transparency and measurable results.Links Mentioned in this EpisodeAspekt WebsiteNikita Vakhrushev LinkedinKey Episode HighlightsThe importance of backend marketing over constant customer acquisition.Leveraging warm lists and subscriber segmentation for higher ROI.Privacy, consent, and deliverability trends impacting email and SMS.Case study: Transforming a legacy brand's email revenue.Choosing agencies that provide transparency, personalization, and measurable results.ConclusionEmail and SMS marketing are powerful, revenue-driving tools when approached strategically. By focusing on your warm audience, optimizing backend flows, and embracing modern design and compliance standards, e-commerce brands can unlock sustainable growth and maximize lifetime customer value.

In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the bold event innovations her team tested this year, and the strategies they're doubling down on for the future. From intimate mastermind retreats for multi-million-dollar CEOs to large-scale networking events designed to build community, Kelly shares exactly what worked, what didn't, and how you can apply these lessons to your own events. You'll learn 7 proven ways to elevate your event strategy, from pre-event networking to post-event asset sharing, and discover how to turn one-day experiences into year-round movements that grow your brand, strengthen your community, and maximize ROI. 10:00: Event innovations that worked: pre-event networking party, live podcasting stations, sponsor activations, headshots, and real-time content creation. 12:00: The 7 key innovations Kelly's team is doubling down on (pre-event networking, directories, post-event asset sharing, sponsor ROI training, post-event networking, pre-selling tickets, and year-round community building). 16:00: Why community-building is non-negotiable in the AI era and how events become movements, not moments. 19:00: Upcoming events you can attend Resources: Grab your early bird ticket to Called to Lead (October 2026): https://www.sandiglandt.com/called-to-lead  Learn more about our Legay Leaders Mastermind for $2M+ CEOs: https://programs.thebusinessadvisory.com/legacy-leaders  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/w Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/    .

Everyone's talking about Sora 2.