Podcasts about ROI

In this conversation, Eric Malzone sits down with Simon Sollberger and Rich Bayly to explore the future of fitness and wellness. Together, they dive into the integration of technology, AI, and personalized experiences that are reshaping health engagement. From the shift toward smart fitness and consumer-grade experiences to innovative applications in the military, the discussion highlights the transformative potential of AI and augmented reality in creating more engaging and effective health programs. They also stress the importance of partnerships, holistic wellness approaches, and proving ROI to ensure long-term impact in health initiatives. ✨ Key Takeaways Exercise is medicine and should be accessible to all. The shift from dumb fitness to smart fitness is crucial. Consumer-grade experiences are essential for engagement. Understanding user behavior and preferences drives engagement. Planting the seed of motivation is key to behavior change. Holistic health programming supports overall wellness. AI acts as connective tissue across fitness applications. Behavior as currency can incentivize healthy habits. Partnerships are vital for comprehensive wellness offerings. Demonstrating ROI is essential for the sustainability of health programs.   https://www.sportalliance.com/en/perfect-gym/  https://www.withflex.com/  

At the 2025 Warehousing Education and Research Council (WERC) conference in New Orleans, Kevin sat down with two leaders shaping the warehouse automation conversation: Chris Lingamfelter, founder of Robot Advisors, and Tim Barrett, President of Barrett Distribution Centers. The discussion followed their standing-room-only session, “To Bot or Not,” which explored robotics adoption, ROI, and what the future warehouse workforce might look like. Together, they provided a candid look at how automation is reshaping 3PL operations and how companies can make smarter technology choices.Find EPG at IntraLogistex Miami in September! Get better visibility with Surgere. Follow us on LinkedIn and YouTube.Support the show

Title: Inside the Secret Network That Billionaires Use to Pay Zero In Taxes with Alex Sonkin Summary: In this episode of Raise the Bar Radio, Seth Bradley welcomes Alex, founder of the Due Diligence Project, to discuss the massive blind spot in tax strategy among CPAs and how his peer-reviewed CPA community solves that. Alex shares how traditional CPA firms, despite servicing ultra-high net worth clients, are often unaware of the vast number of advanced tax mitigation strategies available. His platform introduces vetted tax strategies reviewed by hundreds of independent CPA firms, much like an Amazon or Netflix model for financial services. Rather than relying on static, siloed in-house teams with mediocre solutions, Alex's vision is to empower CPAs and family offices through a Virtual Family Office model. This allows affluent individuals (not just billionaires) to access world-class, peer-reviewed tax and financial planning strategies while maintaining their trusted CPA relationship. The conversation emphasizes humility, proactive due diligence, and massive action as critical principles for success in tax planning and entrepreneurship alike. Links to Watch and Subscribe: https://youtu.be/v8RSrMRslHU Bullet Point Highlights: Most CPAs, even in top firms, are not deeply versed in advanced tax mitigation due to limited time and exposure. The Due Diligence Project functions as an independent, peer-reviewed network, allowing CPAs to tap into the collective knowledge of hundreds of top professionals. Traditional large CPA firms and Wall Street structures are siloed and don't provide open-source best-in-class strategies. The future CPA firm is a Virtual Family Office — proactive, advisory-driven, and built with world-class independent specialists instead of static in-house teams. The Virtual Family Office model brings elite wealth management strategies to affluent individuals (e.g., $10M-$50M net worth), not just billionaires. Humility, curiosity, and willingness to collaborate are essential for CPAs and advisors to truly serve clients at the highest level. Success requires massive action and consistent pursuit of better solutions — complacency kills innovation and wealth creation. Transcript: (Seth Bradley) (00:02.094) What's up, Builders? This is Raise the Bar Radio, where we talk about building wealth, raising capital, and all in all, raising the bar in your business and your life. This is the No BS podcast for capital raisers, investors, and entrepreneurs who are serious about scaling their business and living life on their own terms. I'm Seth Bradley, securities attorney, real estate investor, and entrepreneur, bringing you world-class strategies from the best in the game.   If you're ready to raise more capital, close bigger deals, build a better you, and create true financial freedom, you're in the right place. Let's go. Alex, what's going on, brother? Welcome to the show.   Seth, thank you so much for having me. It's a pleasure.   man. Fellow San Diegan. So, appreciate that and appreciate that you you love the weather like I do.   best weather in the world, All of San Diego County, even if it gets like 10 degrees hotter, it's as good or as better anything else on the planet.   (Seth Bradley) (01:05.698) Yep, yep. Sometimes you gotta go outside of San Diego for a little bit to appreciate it because you forget that every single day is fantastic.   We're not going to get into the June gloom and the May gray because people outside of San Diego, don't want to hear that. uh, know, we get to complain between each other. everyone outside of San Diego, were like, we don't want to know about any of your problems.   Right, Exactly, exactly. All right, man. Well, let's just jump right in, Tell everybody a little bit about your background, about your story, and take it back as far as you like.   Sure, graduated University of Michigan Business School undergrad and became an options trader in Chicago as a member of the Chicago Board of Trade, the Mercantile Exchange, Chicago Board of Options Exchange was a market maker down there for many years and came up with a couple ideas and moved to California. What we do now is we have the largest independent peer review community of CPA firms in the country. We support   hundreds of CPA firms who basically introduced their favorite resources, favorite tax attorneys, favorite strategies. And then as a community and independently, everyone independently vets out every strategy, every resource. And we rank and rate all of the strategies, all of the resources. Very similar to what you'd experience in Amazon or Netflix or the streaming services when you watch a movie or you buy a product on Amazon.   (Alex Sonkin) (02:35.534) you're going to go look for the 4.9 out of five stars and do a quick price comparison. So what we did is we've created essentially an independent peer-of-view ranking and rating system for sophisticated tax strategies and then cost mitigation strategies because the tax code is just way too big. No one knows how many pages there are in the tax code. It's constantly changing. we basically, we didn't even know we were doing this at the time because all we were doing was   putting together advanced tax planning institutes, filling them up with CPA firms, bringing speakers, specialists on to present their ideas. But the magic was happening in the hallway conversations between these tax attorneys and the CPAs in these Q &A sessions. And what we realized was that traditional CPA firms really have no clue how many pages are in the tax code, have no idea how many strategies there are that are available to them that have been fully vetted.   And they don't have the time and the resources to fully vet those strategies out. So we just realized we were onto something and we kept building and building and building. And we just had an event. Our last couple summits, diligence project summits had close to 700 CPA firms on one, close to 847 was our largest summit.   The more eyeballs, the more tax-focused CPAs are looking at the strategies and vetting out the strategies, the more refined the due diligence is and the more new resources they're able to introduce to our network. So we're able to go deeper, wider, and more refined in our due diligence when it comes to tax planning.   Yeah, that's awesome. So you you analyze and put a score on the actual strategy itself as well as the firm.   (Alex Sonkin) (04:25.76) Yeah, everything, right? Because you and I both know there's so many moving parts in our business. And when a CPA firm is dealing with their most, their highest net worth clients, billionaires, centi-millionaires, multi-millionaires, and they have, they're selling an appreciated asset, whether it's real estate or their company or shares in another company they've invested in, they want that sale to be tax efficient. Then they might want that money to be invested in other   parts of their portfolio. want that transition to be efficient. They want all the estate planning to be efficient asset to all these different moving parts. But the area where most CPAs and attorneys are the weakest is in the income tax mitigation part. There's a lot of decent estate planning out there, asset protection, other planning. It's really the income tax mitigation part where very few people are excellent at this.   Financial advisors, attorneys have very little experience with tax court, with audit. They should really not be involved in income tax planning. The CPA firms are the ones who are signing the tax returns. They have the experience with audit. They have the experience with tax court. But they're spread so thin just trying to produce tax returns and financial statements and meet all of the deadlines that they have to meet throughout the year. There's actually very little time for them to do proactive tax planning.   and to complete due diligence and even start the due diligence on a tax strategy. Where do we start? Who do we call? How do we find out if the client's going to go to jail? If there's issues with this? They really need to get their confidence level up at a very high level before they call their clients that you really need to look at the strategy and do this. So that's where we really live is we really there to support the tax focused CPA or the family office that's supporting that.   that ultra high net worth family that's led by a tax focused advisor, hopefully a CPA with at least 10,000, 50,000 hours of experience in auditing tax court, where they could look at the notes, look at, part of, join the due diligence project community, look at the notes, look at the strategies, meet the specialists, communicate with other CPAs in our network to really understand the risk reward of.   (Alex Sonkin) (06:48.088) the strategy when it as how it compares to other possible strategies or combination of strategies to bring to their client.   Yeah, yeah. I mean, I love the overall idea of kind of this Amazon marketplace for CPAs and tax firms and tax strategies. It's like, you know, I know when I'm looking for a new accountant or a new CPA with a different group, with a different real estate group or something, you know, I might have done some good business with one CPA and then some that I did not. And I don't have a consistent person to go to at this point. And it also depends on what we're talking about, right? This, the, the speciality of it. it's a   if we're talking W-2 tax mitigation or we're talking about real estate investment or we're talking about some sort of high cash flow entrepreneurial venture, it really depends. One CPA can't necessarily do all that. Maybe a large CPA firm that has all that stuff in house for sure. But when we're talking about your one CPA that you know that's been filing your tax return for the last 20 years, they're not very specialized in these sorts of things.   Here's what's interesting, Seth. You made some interesting points here. Here's what's interesting. Traditionally, people say, I need a CPA. My current CPA firm is not doing the job. That's kind of par for the course. They don't know what's wrong. They know something's wrong because they know that a lot of billionaires aren't paying any taxes. They're paying this 30, 40 % of their income in taxes. They feel something's wrong. So, I need a new CPA firm. So, what do they do? Hey, can you find me a great CPA firm that's local to me? Why is that important?   Why do you need someone that literally that is that's local to you right away? The business owner is already messing up. That is not the most important thing. Okay, then they'll want someone Okay, forget distance. I'm okay with just meeting them virtually. They need to be a specialist in real estate. That's fine Okay, you've got a real estate portfolio there, especially in real estate, but really That's that's a that's another that's a good question, but it's not the best question. It's not gonna get you to the promised land   (Alex Sonkin) (08:52.366) How fluent is that CPA firm in tax strategies? Are they plugged into a network like ours where they have hundreds and hundreds of independent CPA firms, former partners of KPMG, Deloitte, PWC, Ernst & Young, all proactively vetting strategies and introducing, unless you're part of a due diligence network like ours, you might be part of a very, very large CPA firm.   that also is part of other groups, other associations and none of them know, you know, three, four, five different strategies that would be perfect for mitigating taxes in a specific situation. So going to a large firm that has lots of in-house resources, are those resources the best? Do they have access to the best tax attorneys in the country? If those attorneys are in-house working for a CPA firm,   Or let's just say they're working for Jeff Bezos and Jeff Bezos' family office. Seth, do you think the best tax attorney in the country wants to be W-2 working for a CPA firm or working for a family   Right, right.   No, no. So right away, you've already discounted. You are not going to work with the best tax attorneys in the country. You're going to work with a static, the best attorney that's willing to be W-2, working for a CPA firm, working for a family office. If you look at the top 1000 tax attorneys in the country, you might now be working with number 945. Is that what you want to be like? No, no, no, we're fine. Our tax   (Alex Sonkin) (10:29.484) Our tax planning is done by my CPA and they've got this tax attorney that's the 945th best tax attorney in the country in their space. It's like saying, I'm building this orchestra and my trumpet player, instead of getting the very best trumpet player in the world, I have the 945th best trumpet player playing trumpet. You want to put that on your website? You want to market that? think your client's going to be like, this is going to be awesome. I'm going to have the 945th best.   You   (Alex Sonkin) (10:59.138) Resource in that space giving me planning ideas. Whereas I'm a business owner I've had to get to this point to have a tax problem here to overcome all these challenges and now you're gonna bring me a tax planning solution. That's like D minus That's what's going that's puts par for the course. This is what's going on. What we know is 18 % of Fortune 500 companies are zeroing out their tax returns Okay, just listen to this 18 %   of most profitable companies in the world have a team of attorneys and CPAs that zero out their tax return. That means 82 % have no idea what they're doing on a relative basis. those 82%, we're talking about 82 % of the most profitable 500 companies in the world. What we're saying is their tax planning from our vantage point, it's not that it's not good.   It's like average to below average, whereas their revenue and income is off the charts. That's like a big problem. It's like saying, you know what? We have a basketball team where our point guard, our forwards, and our two guard are really good, but our center is like garbage. You know, we've got like a high school level center, and then we have all-stars at all the other positions. That's not gonna work.   Yeah, yeah. mean, why is that? I mean, it's like, you know, they should have access to the best resources. They should be getting advised by the, you know, the top experts in the industry. But, you know, they're just not. Are they not putting the effort? Do they not have access? Do they not know, like, what's the...   Because the difference is when you look at Amazon and you look at Netflix and all the other streaming services that are providing an independent peer-review because back before Amazon and Netflix we had Blockbuster video and we had Barnes and Noble right and we did do diligence very differently going to all the different Blockbuster videos going into Blockbusters and Noble trying to find a book to buy right it's very different experience now we live in this very different world now with   (Alex Sonkin) (13:09.196) independent peer review and all these things. However, the financial services world was created by who? It was created by people like Bernie Madoff. It was created by Wall Street, right? So everything in the financial services world is really created by Wall Street, people like Bernie Madoff. And so Goldman Sachs doesn't want you to know what Morgan Stanley is doing. Morgan Stanley doesn't want you to know what JP Morgan's doing. And so really the financial services realm is   is kind of built in silos. No, come into the Goldman Sachs silo. Come into Ernst & Young. You don't need to worry about what our competitors are doing, what these other CPA firms are doing. We're Ernst & Young, we're Goldman Sachs, we're JP Morgan. You can have the products and services that we have in our back room. So essentially, when you look at JP Morgan, Ernst & Young, Pricewaterhouse, all these huge shops, they're just stores with back rooms. And it's like shopping at a store.   It's like going to Toys R Us. What do we have in Toys R Us? Well, what do we have in our back room? Whereas when you walk into Amazon, what do you have? When you walk into Netflix, you have the full scale universe, open source. So what we've done is we've basically taken the financial services industry and we've created this open source peer-reviewed model. And we started with sophisticated tax planning because that's where most people are really, really bad at it.   And then we've added cost mitigation and other resources. You know, we're not trying to compete with asset management and money managers and all those other, know, certainly we vet those people out. But, you know, there's millions of people that manage money and our financial advisors. And certainly we do our vetting and due diligence on those people. Where we really differentiate ourselves is the income tax planning resources and solutions. Because what we found is the top biggest   most profitable, most famous CPA firms and law firms, that's their blind spot. That's where they're really, really bad because they don't know how many are in the tax code. They don't have the time and the resources and they don't know who to call to actually start and complete a successful due diligence process for sophisticated tax structure.   (Seth Bradley) (15:29.708) Yeah, yeah. So when you say independent peer review, what exactly does that look like? mean, walk me kind of through that and how that works.   I'll show you like this is what you and any let's say if you're a real estate investor right and you're about to sell let's just say a 10 million dollar asset that has nine million dollars of gain in it you're gonna do the same thing that we've done if you're smart what are you gonna do you're gonna go out there and be like what are all the tax strategies that are possible to help me mitigate this huge tax liquidity event right then you're gonna get a bunch of ideas and then what are you gonna do   You're going to show those ideas to your most trusted financial people who are probably your CPA, your lawyer, your advisors, all these other people that you think are financial gurus and really most of them are not even qualified to comment on the tax structure except your tax-focused CPA who has at least 10,000 hours of experience in audit and tax courts. So really you should only bring this to your CPA. But now you brought it to your attorneys and your advisors.   So they're all going to comment on it because they're financial experts even though they have almost zero experience in auditing the tax court. So what do these people do with this idea? Some of them will like, oh, I don't know, just pay your tax. So you're going to get all sorts of answers. Now, you're the business owner. You have no idea how to quantify these answers. So you're really the tax expert trying to manage all this information and trying to be like, what do I do? And what are you going to do?   you're gonna basically go with what your CPA kind of tells you that they're comfortable with. Now your CPA doesn't know all the strategies, so they might know 10 % of the possible strategies. So you're gonna go with the most comfortable strategy that your CPA is comfortable with, that they've completed their due diligence on, which may be strategy number 443 out of the possible thousand strategies that are out there. And now you have the 443rd best idea.   (Alex Sonkin) (17:35.522) that you're implementing and your ROI on that is going to look just like that. Meanwhile, it's taking you all this effort to create $10 million of asset and it's going to take you just like this to completely give away the tax on that because your CPA is not plugged into an independent peer review environment where they can work with other CPAs who have experience with other resources, be able to ask your questions, get your questions answered, maybe ask another round of questions.   But really at that point, you really need to be dealing with the thought leaders in that space, not some local attorney or other CP that also has no clue what's going on. It has no idea how many pages there are.   Got it. So when somebody comes to, you know, they have that issue, right? And they're trying to find the right CPA that can help them with that specific situation and find that number one best tax strategy. You know, what do they do? Do they come to your website to try to find someone in the network? Because anybody in your network can tap into everybody else in your network and find that optimum strategy.   There's really two ways of doing it. They either find a CPA in our network, which is one of the easiest things to do, or they have their trusted CPA plug into our network and complete their due diligence. That's probably the best way because they are this way. This gives them another warm and fuzzy. Hey, I've had this relationship with my CPA for 20, 30 years. I really like them. I understand the challenges that they're under just because they haven't plugged into the network doesn't mean they're a bad CPA or bad person.   It's like having a, you know, I just bought a gold plated cell phone. It's the greatest cell phone iPhones ever produced. But if I don't plug it into Verizon, if I plug it into Bob's telephone network that only works in four locations in America, I'm gonna have this $5,000 cell phone that's basically just a brick that I could just use as a paper holder. But if I have a normal cell phone, I plug it into Verizon and I can make a phone call from anywhere.   (Alex Sonkin) (19:43.298) That's a much better experience. it's not the quality of it. It's partially the quality of the CPA, but it's more so the quality of the network. and certainly these, the CPAs that really are attracted to us are the ones who have these huge hearts that want to do the very, very best for their clients. And they know that they need to pick up every rock and flip over because they know their clients don't want tax returns and financial statements.   They need those. They don't want any of that. What they really want is proactive tax planning ideas. And what the CPAs don't have time for is that. So they have to create time. And we show CPAs how to create that time. We eliminate all, 95 % of the time. It takes them to complete the due diligence because we just show them the notes. We get them 90, 95 % there. Then they take the notes. They take the resources.   They jump into the tax code and then they complete the last 5-10 % of the due diligence process on their own because they're going to have to actually do a little bit of work to get this done. But we've reduced their time and increased their confidence level in completing this project by a factor of 10x, which is a huge value to them because they don't have the time and they don't have the resource to get this work done, but they want to get it   (Seth Bradley) (21:07.616) the interruption, but we don't do ads. Instead, know that if you're raising capital for real estate, my law firm, RaiseLaw, is here to give you the expert legal guidance you need to raise capital compliantly and structure and close your deal. And if you're looking for a done-for-you fund-to-fund solution, Tribest is the industry's only all-in-one setup and fund administration solution. Visit Raise.Law and Tribest.com to learn more.   Right. Yeah. And I can imagine it takes a certain degree of humility, right, from those CPAs to say, I don't know everything. I'm not just going to make up something. I'm not going to make it up. But I'm not going to do kind of half-assed research for a few minutes and tell you I know everything about the subject. Right? Like, I can admit that I don't know everything. I'm not an expert in every single tax strategy.   You nailed it. mean look we do a whole program about the ten pillars of extraordinary due diligence Curiosity is one of them independence is independence versus group think and you nailed one of those pillars. It's it's it's it's humility and You know being curious being humble when you're the tax expert as you know CPA that's been around for 30 years you like I've seen everything right? That's kind of how you feel   But if you have that idea, I've already seen everything. I already know everything. How many people, by the way, how many pages are there in the tax code? I have no idea. Well, that is that's not congruent. What's congruent is I've been in the industry 30, 35 years. Do I know the tax code? I don't know the tax code. It's constantly changing. I'm humble, but I'm working hard. Yeah, there are sections of tax codes that I know, but it would be awesome to be part of independent peer community of hundreds and hundreds of other tax geeks like me.   where we're chewing, know, we're eating this elephant one bite at a time and working together as a community. That's hard working humility. And if you think about it, those are the kind of people that are winning in every, in your profession, in my profession. Think about a basketball player. It's like the best basketball players, they are working to improve their game every day, every month, every year. As soon as you think, oh, I'm the best. Nobody does that. Kobe, Michael.   (Alex Sonkin) (23:25.034) Everyone was constantly improving their game every offseason even though they were achieving they were the grace of the world So when you see a CPA going, I already know everything. I'm not humble run for the hills You're in big trouble   Right, right. So I mean, I can see where this is. This could actually just change everything, right? I mean, it can change. Like if you get enough CPAs on this network and it's kind of the authority, the accepted way that things are done, it could really just change, you know, set the bar, right? So like, you know, where do you see the CPA firm or the future going? What does it look   Yeah, you know, we started out as the virtual family office hub. We're still the virtual family office hub. What we do is the due diligence project. So we've had a vision, you know, more than 15 years ago where the CPA firm of future, the CPA firm of today is no longer just a CPA firm, right? They're not just an accounting firm looking backwards. What does a CPA firm mean now? They're a proactive looking firm. So they're really   providing advisory services. They're bringing ideas to the table. That is not what accountants traditionally do. So right away, the CPA firm of the future in our world is a virtual family office led not by a money manager or an attorney or a financial advisor. It's led by a tax advisor who really has a tremendous amount of experience with audits, with tax court, with income tax planning.   that's plugged into this community. really let's build Wall Street underneath an elite tax advisor and let's give them vetted best in class peer reviewed resources for estate planning, money management, all the different resources underneath them. And let's make sure all these resources are trained to be part of a team that's led by the captain, which is the head of their family office. But in this case, it's a virtual family office because in our opinion,   (Alex Sonkin) (25:30.732) Like we said, the best people in the world don't necessarily want to be W-2 static living next to the family office or living next to the CPA firm that they support. These resources could be anywhere and everywhere. And it's like Lego pieces. Let's build out a custom build, a virtual family office with your favorite advisors, with your favorite CPA, plug them into due diligence project, and then maybe replace some of the resources with best in class peer reviewed.   I'm going to keep my estate planning attorney. I'm going to keep my CPA, but then let's build out the rest of my virtual family office with resources, specialists, specialized attorneys that my two estate planning attorney and my CPA need to help me do what I need to do and get from point A to point B.   Yeah, yeah, I love that. Let's let's unwind that a little bit. What what exactly is a family office? We have a lot of listeners that are, you know, high net worth individuals, wealthy, probably a high paying job of some sort. And, we still don't know what a family office is. Like, what is a family office? We hear about it all the time. People talk about it. You know, what is it? Is it just, you know, the Trumps and the Bidens that have them or what?   Well, look, when we first started doing this, we had to educate everyone. What is a family office? And there's still people that don't know what a family office is, and that's okay. So traditionally, what a family office is, is when a family or a business owner sells their business, and now they have a big pile of money instead of running their business where they don't need CFOs and C-level executives and marketing people. Now they have a big pile of money. Maybe they're building a real estate portfolio, private equity, various investments.   They, instead of having to make 17 phone calls, hey, I'm gonna call my CPA, I'm gonna call my attorney, I'm gonna call my advisors, they make one phone call to the head of their family office and their family office is gonna house their entire financial team. So their CPAs, their attorneys, their advisors are all part of a family office and there's usually a CEO of that family office.   (Alex Sonkin) (27:36.814) So that structure traditionally can cost anywhere from $250,000 a year up to $2,000, $3,000, $4,000,000 a year if you're dealing with very high net worth billionaires. our idea was to rebuild that structure and make it a virtual family office instead of a single family office or a multi-family office with everyone working W2 in a static place, was let's create a virtual family office environment where we can have a world-class tax attorney support   multiple virtual family offices led by CPAs around the country. And based on what their clients want and need, they may not need a full $250,000 or a million dollar yearly cost. Maybe they can have a family office with $50,000 worth of yearly expenses and they just need, you know, two, three advisors, six meetings a year, get their hands around what you're doing.   And they don't need check writing. They don't need a lot of these other services that maybe a ultra high net worth family needs where they just want to make one phone call instead of 17 phone calls and say, take care of this for me. In the virtual family office model, it's the same one phone call, except now the team underneath that person that's getting the call are vetted best in class peer reviewed resources who might be all around the world who will all get together on a virtual meeting.   to support the client when the client has, hey, I have a liquidity event or I have a tax event or I want to update my plan. Hey, let's bring the team together and let's look at all the moving parts and let's rebuild your plan. But now we're going to take advice and ideas from the smartest people in the world. We're all working together as part of a team.   Got it. Yeah. the virtual family office, makes it seem like that it offers wealth management, the best wealth management, more, it makes it more accessible to more people, right? Like not just billionaires, but maybe lower than that, right? Like maybe we've got $10 million or something like that and we can still get the best of the best.   (Alex Sonkin) (29:42.068) Exactly. And so our idea was, you know, you have these people who are worth $50 million and they can't afford a family office, but they want to, you know, the $50 million, they want to live life too. They want to be able to go play tennis. They want to give time to their synagogue, their churches. They want to do something else besides actually running their own, you know, basically overseeing their $50 million portfolio, which is a full-time job. the problem is they're not qualified to be doing that work.   Yet can they identify investments that they like? Sure. Can they identify the best planning around those investments? They're not schooled in that. So they really should not be involved in their family office. should identify a tax-focused CPA, have them build out a virtual family office for them. And then now they have the benefit of making one phone call instead of 17, which saves them lot of time. And they can now trust the fact that they have best-in-class peer-reviewed resources to give them the very, very best ideas.   So now what happens? Their confidence level goes up. So their time and planning goes down, confidence level goes up, the quality of the solutions goes up, and they're all of a sudden out, they can create a lot more wealth by doing world-class planning because we're seeing a lot of wealth just go away to state and federal governments and unnecessary taxes simply because the team does not know and has not completed their due diligence on all the possibilities.   That's we want.   Yeah, that's incredible, Alex. You know, I want to have you back on the show to maybe get into some of the more of nitty gritty stuff, right? Like what are some of these tax strategies that we might not know about or we might not hear about every single day because we tend to hear about the same ones over and over. And you've probably seen some pretty exotic ones, some very specific ones that people have never even heard of. But, you know, we're running out of time today. But, man, I would love to have a whole episode just kind of based on that.   (Seth Bradley) (31:40.91) But before we jump into the freedom four, you have one last gold nugget for our listeners.   Yeah, you know, just work hard, write your goals down, read your goals and update your goals. You know, there's a magic formula of being able to just writing down your goals, looking at your goals and just updating your goals. Be grateful. I know you get a probably get a lot of people just with gratitude and hard work and all that stuff. writing down your goals is something that very few people do. And of the people that write their goals down, a very high percentage of those people actually achieve those goals. So   simple way of getting successful and I do it and I recommend that little idea to every one of my friends and family.   Yeah, absolutely. you know, I think people sometimes they get caught up in, you know, the the mental stuff, they don't want to jump into that. But goal setting is more of a tangible thing. And all those things you hear about, like whether that's a vision board or affirmations or visualizations or setting goals, like it's all kind of the same, right? It's just even if it's like,   I want to update my tax planning. I want to have a better tax planning team. know, write that down. And every day you look down at all your goals and make them balanced. You know, some of it is they'd give back to the community, have strong relationships with my family members or have no relationships with certain families. I don't know, you know, what the goals are. But balanced goals where you're constantly reviewing those goals and then you're updating those goals. And every day you do something to take a step.   (Alex Sonkin) (33:15.278) towards achieving those goals. Those are little things. It's not a huge deal, but when you do that over time, there's a compound effect to it that is incredible that people just can't appreciate. It's been said, we think we can do a lot more than we do in a year, but we don't realize how much we can do in a five or 10 year period. It's incredible.   much we can do in a five or ten year period if we're just consistent every day for that period of   Absolutely, you get some momentum going over time. All right, let's jump into the Freedom 4. What's the best thing you do to keep your mind and body healthy?   I do strength training six days a week and I actually prefer using a rubber band training. This X3 bar program that's out there. There's a bunch of different competitors now, but it's like a 20, 30 minute training.   Nice, nice. With all your success, what is one limiting belief that you've crushed along the way and how did you get past it?   (Alex Sonkin) (34:18.968) Great question. You know, I think everyone experiences fears, fear of failure in different areas. And I think you have to attack your fear of failure. Whatever you're scared of, whatever's on your radar that's popping up as a fear, you have to literally identify it and attack it and just prove to yourself that you're really not scared of it.   Love that. What's one actual step our listeners can do right now to start creating more freedom?   They can take action. Action is the key. The real problem is people just sit around, they get in front of themselves. They're too much thinking, too much analysis. What I've seen is people who have achieved incredible, let's just say business success, those people weren't smart enough to know.   that how hard that business was actually going to be to build. They were actually not, if they were smarter, they would have never done the business because they were like, the odds of me actually achieving this business and creating it are so small. I'm just better off not doing it. They weren't that smart. So they just went ahead and jumped into it. And so what I found is just taking massive, massive action. Even if it's a failure, that massive action creates a pattern because it's going to   Success is going to require massive action. And when you have a pattern and know this is going to take massive action and it's okay if it doesn't work out, I'm going to go for it anyway. I'm just going to assume it does work out. So being positive, massive action. If it fails, boom, you learn something and you go do something else and you just keep taking massive action.   (Seth Bradley) (36:10.402) Perfect. Last but not least, how's passive income or entrepreneurship made your life better?   You know, I've been very blessed. 20 years ago, I came up with an idea based on a diet that cured cancer for my aunt, my mother-in-law. And I suggested to my wife and my mother-in-law that they start selling my mother-in-law's cookies that were based on a diet that cured cancer for my mother-in-law. And so now today, we have a company called Go Macro, MacroMars, that my wife and my mother-in-law built based on an entrepreneurial idea that   you know, that I had over 20 years ago. And as soon as we had a little bit of success in the beginning, I knew this was bigger and better than we had even thought of. And I just continually supported my wife and really just in every way I could to watch this opportunity grow. So to me, that's been my my passive, even though, you know, I'm married to this business owner, you know, supporting her and watching this idea grow and flourish into a really   Successful health food company called comacro where we sell these macro bars. They're super delicious   Yeah, that's awesome. Yeah, it's passive for you, maybe not quite as passive for her. I have the same issue with the gyms. You know, they make really good money and it's passive for me, but my wife is running those things, so no.   (Alex Sonkin) (37:31.174) Exactly, well you know she's had to be there to support you so yeah so for her it's passive and it's a great story for her and it's a great successful story for you as well. know how hard it is to build.   Yeah, awesome Alex. The list has been incredible, man. We're gonna let you find out more about you.   DoDiligenceProject.com or info at DoDiligenceProject.com. You can introduce your CPA to us or you can reach out to us if you hate your CPA and want us to recommend a great CPA for you that's already plugged into our...   Easy enough, man, easy enough. All right, brother, thanks for coming on the show.   Seth, it's been my pleasure. Thanks so much for having me.   (Seth Bradley) (38:09.986) Absolutely.   (Seth Bradley) (38:13.944) Thanks for tuning in to Raise the Bar Radio. If you enjoyed today's episode, make sure to subscribe, leave a review, and share it with someone who needs to hear it. Keep pushing, keep building, and keep raising the bar. Until next time, enjoy the journey.   Links from the Show and Guest Info and Links: Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en   Alex Sonkin's Links: https://www.linkedin.com/in/alexsonkin/ https://encoursa.com/presenters/alex-sonkin https://www.facebook.com/asonkin/

Join me as I chat with Cody Schneider where we dive deep into how brands can leverage short-form content creators instead of traditional influencers to achieve better marketing ROI. He breaks down the economics of creator partnerships ($900/month for daily content across platforms vs. $2,000 for a single influencer post) and demonstrates how the for-you-page algorithm allows creators with zero followers to potentially reach massive audiences. The strategy works particularly well for mobile apps, e-commerce products, and services with straightforward value propositions. Timestamps: 00:00 Intro 01:26 - Why Short-Form Marketing? 02:55 - Creator vs. Influencer Marketing Explained 04:41 - Micro-Creator Strategy Overview 11:43 - Case study of Focus Tree app using creator marketing 16:04 - How to Find and Work with Creators 19:49 - The Drawbacks of this Strategy 20:27 - Tools for Managing and Tracking Campaign Performance 22:56 - Final Thoughts and Conclusions Key Points: • Creator marketing is more cost-effective than traditional influencer marketing, especially for mobile apps and B2C products • For-you-page algorithms have changed how content reaches audiences, making follower count less important than content quality • Working with multiple creators (5-10) creates a compound learning effect where successful formats can be shared across the team • This strategy works best for products with simple value propositions that can be purchased impulsively on mobile devices The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody's startup: https://www.graphed.com  X/Twitter: https://x.com/codyschneiderxx  Youtube: https://www.youtube.com/@codyschneiderx

The CPG Guys are joined in this episode by Lesley Conway, VP & Head of Walmart Connect Canada, the Retail Media arm of Walmart's Canadian retail division.Follow Lesley on LinkedIn at: https://www.linkedin.com/in/lesleyconway/Follow Walmart Connect Canada on LinkedIn at: https://www.linkedin.com/company/walmartconnectcanada/Follow Walmart Connect Canada online at: https://www.walmartconnect.ca/Here's what we asked Lesley: Please provide us with an overview of Walmart Connect in terms of your mission and how you integrate into the merchandising activities?How do you define success for Walmart Connect in Canada, both from a brand advertiser and a consumer experience standpoint?Recently, Walmart Connect in Canada adopted the core retail media campaign development platform being operated by your colleagues in the U.S. Would you please elaborate on this change?Walk us through the full funnel capabilities of Walmart Connect Canada: onsite, offsite and in store.What is happening in Canada relative to behavioral data applications?How are you leveraging AI and data analytics to refine ad targeting and improve campaign effectiveness?What strategies are you implementing to deepen partnerships with brands and agency partners in Canada?What KPIs are you prioritizing to measure campaign success and media ROI and how transparent is your measurement approach for brands seeking to activate via Walmart Connect Canada?What is WMC's current capabilities for self-serve vs managed services and how are your working with commerce acceleration agencies like Flywheel to activate on your platform?What's the next big milestone you're aiming for with Walmart Connect Canada?How should brands not currently working with WMC get started with you?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

If you've ever lost sleep wondering whether you missed a critical detail in a quote—or felt the adrenaline of winning a job only to realize you underpriced it—this MakingChips episode is for you. Recorded live at FABTECH 2025, Nick sits down with Jason Ray, founder of Paperless Parts, to unveil a breakthrough tool that promises to transform how shops handle complex RFQs, drawings, and bills of materials. Over the past decade, Paperless Parts has become synonymous with solving bottlenecks in estimating and quoting. Their mission has been clear: empower people—not replace them—with software designed to make quoting faster, smarter, and less risky. In this conversation, Jason shares how their latest release takes that vision even further by surfacing critical requirements buried inside complex drawings and bills of materials. This episode is full of relatable stories and practical lessons. Jason explains how the new “Requirements Review” functionality captures tribal knowledge, accelerates mentoring, and helps shops avoid underpricing jobs while improving their RFQ triage process. Nick and Jason also dig into the big picture: the hype cycle of AI in manufacturing, the importance of trust and customer retention, and the future of Paperless Parts—including “historical intelligence” and next-level shop insights.  Whether you're a shop owner, estimator, or manufacturing leader, you'll leave this episode with actionable takeaways for quoting more accurately, prioritizing the right work, and scaling your business intelligently. Segments (0:53) “I Love Big BOMs”: How Paperless Parts tackles large bills of materials= (2:27) Bottlenecks in quoting and estimating—and why Paperless Parts was built (6:05) AI hype vs. reality in manufacturing software (7:39) Quote faster, smarter, and more consistently with Paperless Parts (9:20) “AI makes recommendations, humans make decisions” (12:38) Introducing “Requirements Review” to surface critical details in drawings (14:41) Capturing tribal knowledge and accelerating mentoring before retirements (17:13) Why missing something on a print leads to underpricing and margin compression (18:45) Using AI to read complex drawing packages and trigger shop-specific rules (20:22) Solving simpler problems first: best practices for adopting AI in manufacturing (22:14) Why you should join us at MTForecast 2025 (23:42) Quoting faster without over-engineering or missing key details (25:02) RFQs are getting larger—how to triage and prioritize the right work (26:47) Building an “ideal part profile” and learning to say no to non-fit work (29:54) Safety, flow state, and the hidden costs of taking on bad-fit jobs (30:53) Cash flow realities of contract manufacturing and avoiding high-risk mistakes (32:32) Aligning Paperless Parts' incentives with customer success and retention (34:38) Value-based sales process and proving ROI before the sale (38:00) Emotional ROI for shop leaders and software founders alike (40:08) Why customer success is tied to clear ROI targets and ongoing support (42:27) Selling change management, not just a tool—how Paperless implements software (45:32) Looking ahead: Paperless Parts' upcoming user conference and “historical intelligence” (49:32) Resources mentioned on this episode Quote faster, smarter, and more consistently with Paperless Parts Join us at MTForecast 2025 Achieve the 7 Habits of Successful Workholding with SMW Autobook Requirements Review Press Release Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

After years and years of investing internationally, I've rarely seen a supply-demand gap as wide as what's happening in Northeast Brazil right now. Tourism is booming, infrastructure is being built rapidly, and yet nobody is addressing the most obvious problem on the ground: where do the millions of visitors actually stay? In today's episode, I'm joined by our trusted partner in Brazil, Michael Kruger, to walk you through a brand-new hotel-style investment opportunity I'm personally backing. You'll hear why the supply side is so broken, how we secured land in one of the tightest markets I've ever seen, and why opportunities like this won't be around for long. Once you've listened to the episode and are ready to discuss the next steps, please email Michael Kruger at expat@beachfrontoffers.com. Units are already going fast.  IN TODAY'S EPISODE: Tune in to learn what makes Brazil's northeast one of the fastest-growing tourist regions in Latin America Discover why demand in the region has outpaced supply for decades—and how this project is set to swiftly meet that demand Hear a full breakdown of the real numbers behind the development, including the projected ROI and the lowest entry point (under $100k) Find out why this deal checks every box—the team, the land, the structure and the local economics.  SUBSCRIBE TO THE BRAZIL BEACHFRONT NEWSLETTER To stay ahead of the curve with real-time insights and property updates, make sure you're subscribed to BrazilBeachfront.com/Newsletter, our dedicated newsletter covering this booming expat and investment destination. THE EXPAT MONEY ONLINE SUMMIT 2025: THE FUTURE IS LATIN AMERICA Join the Expat Money Online Summit 2025 for three high-impact days focused on why Latin America is becoming the ultimate destination for expats, investors, and freedom-seekers in 2025 and beyond. You'll gain exclusive insights from dozens of seasoned offshore experts as they reveal the best strategies to legally slash your tax bill, build real wealth overseas, and unlock second residencies and passports—all centred around Latin America's rising power on the global stage. Reserve your free ticket today. RELATED EPISODES 362: Brazil Beyond the Headlines: Perception vs. Reality 348: How Birth Tourism Can Secure Your Family's Future – Mike Qu 203: A Californian in

Sonya Corkery emphasizes the importance of aligning personal life goals with business strategies to foster a more fulfilling entrepreneurial journey. By assisting clients in mapping out their aspirations, she helps them create clear financial goals and forecasts that serve as a roadmap for success. This holistic approach not only enhances business performance but also ensures that the business becomes a vehicle for achieving personal fulfillment, allowing entrepreneurs to thrive both professionally and personally. In addition to strategic planning, Sonya guides clients in optimizing roles and automating processes within their businesses. This focus on role optimization enhances return on investment (ROI) while simultaneously reducing unnecessary costs. By streamlining operations and ensuring that each team member is positioned effectively, businesses can operate more efficiently and effectively, paving the way for sustainable growth. For those interested in exploring how to decode their business health, Sonya offers a complimentary 20-23 minute session. This initial consultation provides valuable insights into a business's current state and identifies opportunities for improvement. By taking advantage of this free session, you can gain a clearer understanding of your business dynamics and how to align them with your personal goals, setting the stage for a more prosperous future. Try ZipRecruiter for FREE at ZipRecruiter.com/work For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Steward Chair, Miren Oca, Founder and CEO of Ocaquatics Swim School, shares how she transformed a small backyard business into a certified B Corp and 100% employee-owned swim school. She explores how stewardship, employee ownership, and embedding social responsibility into business can redefine ROI and create ripple effects of impact. We discuss her journey as an “accidental entrepreneur,” the importance of developing people through mentorship and leadership training, and the lessons she learned during COVID that shaped her approach to connection and resilience. Key Takeaways Employee ownership fosters a culture of responsibility and pride. Mentorship programs can significantly impact young team members' lives. Measuring impact is as important as measuring profit. Resources Mentioned Visit https://www.ocaquatics.com/ Follow Miren on LinkedIn at https://www.linkedin.com/in/miren-oca-80561261/ Follow Jackson Healthcare on social media at: LinkedIn: https://www.linkedin.com/company/ocaquatics-swim-school/ Instagram: https://www.instagram.com/ocaquatics/?hl=en Join the ConversationThe Steward Chair is about equipping and inspiring business leaders to build organizations that stand the test of time. If this episode resonated with you, share your biggest takeaway and tag us on LinkedIn: Chat With Leaders Media https://www.linkedin.com/company/chatwithleaders/ and End of the Line Productions https://www.linkedin.com/company/end-of-the-line-productions/. Elevate your podcast, company meeting, or industry event strategies to better engage stakeholders and drive meaningful growth! Visit ChatWithLeaders.com to learn more about how we can help.See omnystudio.com/listener for privacy information.

If your kid's college is still banning AI.....they're not gonna make it ☠️↳ Not allowing students to use ChatGPT? It'll be a useless degree. ↳ Using 'AI detectors' to police LLMs? Better to transfer now. ↳ Haven't ripped up their 2022 curriculum yet? That university is on death watch. I've been holding this in for a bit. Time for some hot takes.

Join hosts Liz and Taryn as they welcome Arianne Bellizaire from Arianne Bellizaire Interiors in Baton Rouge, Louisiana.Known for her appearances on "Extreme Makeover Home Edition," Arianne shares her journey from accidental designer to a recognized professional, focusing on how to achieve a high return on investment (ROI) in home design. Explore Arianne's insights on implementing ROI-focused strategies in home design, balancing aesthetic with functionality to create impactful and stylish spaces. She provides an insider look at the logistics and creativity behind "Extreme Makeover," emphasizing intentional and strategic design choices. Arianne also delves into the importance of thoughtful accent pieces, the role of wallpaper in adding texture and color, and the benefits of investing in functional elements like window treatments. What You'll Hear in This Episode: 00:00 Introduction to Ariane Beza01:00 Ariane's Journey into Design04:04 From YouTube to TV Stardom05:14 Behind the Scenes of Extreme Makeover09:28 The Magic of Extreme Makeover12:08 Planning and Execution Challenges17:24 ROI in Design21:00 Personalizing Your Space23:57 The Importance of Accent Pieces and Wallpaper25:28 Functional Home Investments27:02 Optimizing Space and Lighting31:40 Insights from Working with The Home Edit35:35 Decorating Dilemma: Drapery in the Family TV Room42:12 Conclusion and Farewell Also Mentioned: ⁠@ariannebellizaireinteriors | Claire's Instagram ariannebellizaire.com⁠⁠ | Claire's Official Website ⁠⁠Shop Ballard Designs⁠⁠⁠⁠⁠ | Website Please send in your questions so we can answer them on our next episode! And of course, subscribe to the podcast in Apple Podcasts so you never miss an episode. You can always check back here to see new episodes, but if you subscribe, it'll automatically download to your phone. Happy Decorating! Learn more about your ad choices. Visit megaphone.fm/adchoices

Why bother with risk management when you can just deal with problems as they happen? In this episode, Kim and Kate dig into the heart of that question—and the answer might just save your future self a world of pain. You'll hear: Hard-hitting stats: 1 in 6 projects go 200% over budget (Harvard Business Review), 17% of major IT projects threaten company survival (McKinsey), and why 69% of projects don't succeed. Firefighting vs. fire prevention: why controlled burns (boring, thankless prep) prevent disasters while the “heroes” just put out fires. ROI of risk management: the surprising 20:1 return on time spent planning versus cleaning up issues later. Language hacks: how swapping “risks” for “obstacles” (credit to Dr. Josh Ramirez) can get your team—and executives—on board. Practical techniques: from whiteboarding failure points to slicing your project into risk categories, simple ways to start risk management without drowning in templates. Whether you're a seasoned PM or just tired of project disasters, this episode shows why risk management isn't about doom and gloom—it's about giving future you a fighting chance. JOIN THE HAPPY HOUR! Get access to all podcasts, PDU certificates, bonus content, exclusive member Q&A webinars and more from our membership! https://pmhappyhour.com/membership

You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to actually being coachable. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.The truth is, this isn't a skill that we aren't always born with... but getting into the frequency of coachability is the most important piece to creating the ROI you want. So, if you're hiring a coach or going through a program and you want real MF results, this episode is for YOU. Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…PS. Remember to get the five algorithm hacking posts that will help you call in more Unicorn Clients as you highlight that attractive AF transformational energy

#589 Want to land more podcast interviews and pitch like a pro? In this episode, host Kirsten Tyrrel sits down with Parker Olson, co-founder of PodPitch, to explore the intersection of automation, podcasting, and entrepreneurship. Parker shares how his tool helps experts and businesses get booked on the right shows through AI-powered outreach — and reveals the common mistakes people make when trying to pitch themselves. They also dive into why starting with a clear “listener promise” is essential for any new podcast, how to validate your business idea by asking the hard questions early, and why making your first dollar fast can be the best product development strategy of all! What we discuss with Parker: + What makes a great podcast pitch + Common mistakes when pitching shows + Importance of a clear listener promise + How PodPitch automates outreach + Vetting active vs. inactive podcasts + Why value > self-promotion on interviews + ROI of podcast guest appearances + Validating ideas by asking for payment + B2B vs. B2C sales psychology + Building simple tools before scaling Thank you, Parker! Use code MILLIONAIRE for $100 off your first month of PodPitch. Follow Parker on LinkedIn. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Email isn't dead—it's dominating. In this episode, email marketing expert Tyler Cook explains why email remains the highest ROI marketing channel for lawyers (and just about everyone else). You'll learn: Why email still outperforms social media by a mile What kind of emails people actually want to read The 3 automations every lawyer should set up—no exceptions How to use AI to write powerful emails fast (without sounding robotic) The truth about open rates, sender reputation, and avoiding spam filters Whether you're brand new to email marketing or ready to take your list to the next level, this episode gives you a clear roadmap—and some surprising tactics most lawyers miss. Plus: Tyler shares his favorite pro-level deliverability tips, and how even a tiny list can bring in big results when used the right way. Resource Links Tyler Cook: LinkedIn profile Tyler Cook: Hypermedia website Tyler Cook: newsletter about email marketing Rand Fiskin (SEO expert) Perry Marshall (author of 80/20 Marketing book) Neverbounce (email verification) Beehiiv (email platform for newsletters) Hubspot (CRM and email sending platform) Dean Jackson (email marketing guru) Hoppy Copy (helps write good emails) Jarvis (AI-powered marketing copy) Copy.ai (marketing copy assistant) Google Alerts (get automatically notified of important news) ChatGPT Lab (a weekly AI workshop for lawyers) Apply to join the ChatGPT Lab The 80/20 Principle (my techlaw newsletter) The Inner Circle (my online community for lawyers) Follow and Review: I'd love for you to follow me if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. I'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Thanks to the sponsor: Smith.ai Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai, you're hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai.  

As a seasoned digital marketing industry veteran, I work to daily put into practice the lessons of generosity and “helping, not selling” that have been shown to be my so many colleagues over my career. My purpose in business is to help marketers and companies to get the most out of their digital marketing strategies, tactics, and investments. Despite all of the distractions, constant change in our industry, and competitive forces in the digital marketplace, I can count hundreds of specific examples of success and ROI and the realization of return on investment in subject matter that sometimes doesn't feel possible. I'm an industry speaker, best-selling author, contributor to top publications, conference founder, board member, and guest weekly on podcasts about digital strategy, digital marketing, the START Planning process, and how to build a Digital Marketing Success Plan™ All of those things are connected back to my purpose and drive to help people and teams reach their goals and full potential in digital marketing. Through speaking, coaching, and the work of my digital agency, I have the privilege of working with some great people in finding their paths to success. Skills: - Digital Strategy - Digital Marketing - Speaking - Book Writing - Podcasts - Lead Generation - ROI Strategy Planning - Website Strategy - Website Creation - SEO - Search Marketing - Article Writing Digital Marketing Success Plan™ website: https://thedmsp.com Connect with me at corey@thedmsp.com

Today's guest is a true leader in the digital marketing space who has spent decades crafting award-winning success plans. Meet Corey Morris, the President and CEO behind Voltage, a premiere digital agency built for brands that refuse to settle. He doesn't try to be everything to everyone. Instead, he remains focused delivering only the things he does best. This against-the-grain mindset that has been the key to driving success - and ROI - for clients across the nation.Website: https://coreymorris.com/ | https://voltage.digital/ Instagram: https://www.instagram.com/voltagekc/ Twitter: https://x.com/coreydmorris Facebook: https://www.facebook.com/digital.coreymorris Check out the conversation on YouTube: https://youtu.be/daKiAgjjJ-A

In this episode of the IoT For All Podcast, Gaurav Johri, co-founder and CEO of Doppelio, joins Ryan Chacon to discuss software validation and testing in IoT. The conversation covers the vital role of virtualization, the increasing complexity and distributed nature of connected products, the benefits of combining physical and virtual testing labs, the pitfalls of simulator-based approaches, intelligent automation in DevOps, the ROI of early validation, and future trends in AI, edge computing, and 5G.Gaurav Johri brings a wealth of expertise with over 25 years in steering multinational enterprises through the digital age. He has held global leadership positions at Mindtree, Onmobile, and Infosys. Johri's vision and passion for a future built on connected products shaped Doppelio as a pioneer in IoT testing. He is also a regular speaker at connected world events, such as AutomotiveIQ and IoT Tech Expo.Doppelio is a leading IoT test automation platform that enables enterprises to rapidly test connected products through advanced device virtualization at scale. Their solution creates "Doppels" (data twins) across diverse protocols, eliminating physical device dependency while enabling seamless co-existence of physical and virtual testing labs. They support comprehensive testing from simple sensors to complex industrial equipment, delivering 10x faster testing speeds, 80-90% coverage, and millions in operational savings. Trusted by Fortune 500 companies across connected elevators, medical devices, automotive, and security industries, Doppelio accelerates time-to-market while reducing field failure risks through intelligent automation.Discover more about IoT at https://www.iotforall.comFind IoT solutions: https://marketplace.iotforall.comMore about Doppelio: https://doppelio.comConnect with Gaurav: https://www.linkedin.com/in/gaurav-johri/(00:00) Intro(00:21) Gaurav Johri and Doppelio(00:56) IoT testing and its importance(03:56) Virtualization in IoT testing(06:10) Real-world examples of IoT testing(08:32) Physical vs. virtual testing labs(10:22) Limitations of simulator-based approaches(12:25) How do you enable rapid, scalable validation?(14:12) Role of intelligent automation in DevOps and CI/CD(15:43) The ROI of performing early software validation(17:35) Advice for modernizing IoT testing(19:26) Future of IoT testing with AI, edge, 5G(20:52) Learn more and follow upSubscribe to the Channel: https://bit.ly/2NlcEwmJoin Our Newsletter: https://newsletter.iotforall.comFollow Us on Social: https://linktr.ee/iot4all

Today's guest has been behind the scenes supporting the success of this podcast—and my original show, On the Schmooze. In July 2015, I started researching how to launch a podcast. That fall, I began recording interviews. But it wasn't until I hired an editor the following summer that I felt ready to release those episodes. On July 19, 2016, my first podcast, On the Schmooze, officially launched—and it ran weekly for 8.5 years. That same editor has been with me ever since, now supporting my Biz Book Pub Hub twice-a-week podcast. He's a seasoned podcast producer, strategist, and founder of Podcast Guy Media. Since 2015, he has helped launch, shape, and grow dozens of shows, producing well over 3,000 episodes. His specialty? Helping authors, business owners, and thought leaders create high-quality, lead-generating podcasts without the overwhelm. From content planning and guest booking to editing, show notes, scheduling, and promotion, he handles it all. He's also one of our Biz Book Pub Hub Partners, supporting nonfiction authors in transforming their books into binge-worthy podcasts and compelling audiobooks. He brings a rare mix of technical expertise, marketing savvy, and genuine care that helps every client's message shine. Please join me in welcoming Joshua Rivers. In this episode, we discuss the following:

What if the key to standing out in a crowded online health and fitness industry isn't some flashy new marketing trick, but a deeper understanding of who you actually help and why they should work with you? Today I'm joined by one of our standout NBA clients, Zach Lewandowski—a personal trainer turned online nutrition coach who helps high-performing professionals lose fat and build sustainable habits. Zach shares his powerful journey of rebuilding after spending $18K on the wrong coach. From broken trust to bold pivots, he opens up about the real lessons, strategies, and mindset shifts that helped him create a profitable business that actually feels good to run. If you've ever been burned by a business coach or felt stuck trying to “do it all” without the ROI you expected, this one's for you. Episode Timeline [2:24] – Zach's journey from 17-year-old personal trainer to online health coach [4:00] – The challenge of standing out in a crowded health & fitness industry [6:42] – Shifting from broad messaging to specific, client-centered language [9:23] – Why Zach stopped chasing “more content” and focused on quality over quantity [13:19] – Spotting red flags in sales conversations and protecting your coaching energy [16:24] – How the sales landscape has shifted since 2020 and what's working now [21:44] – Zach's experiences with shady mentors, lawsuits, and rebuilding trust [35:35] – Why simplifying to one high-ticket offer transformed Zach's business [43:40] – The power of retention and why Zach shifted from 9-week to 6-month programs [47:11] – Final advice for coaches navigating today's tougher online market Top 5 Quotes from This Episode “When you're educated and not chasing gimmicky buzzwords, it's tough to stand out—you have to be crystal clear on who you help and how you help them.” “I stopped trying to push out tons of content. Now I focus on being very specific and detailed, even if I'm only speaking to 100 people.” “If you try to juggle 10 different strategies, you won't be great at any of them. Simplicity always wins.” “Retention is everything. Even if you don't sign new clients for a couple months, recurring revenue keeps your business alive.” “It's going to take much longer than you think, probably double or triple the time. But if you stay consistent, it's worth it.” Links & Resources Connect with Zach on Instagram: @fortifiedstrength Learn more about my program, The Nourished Business Accelerator: DM me NBA on Instagram

If running your business feels like juggling flaming swords while riding a unicycle, workflow automation might be the fire extinguisher you need. I’m breaking down small business workflow automation in plain English, so you can cut the busywork, keep clients happy, and focus on growth. This isn’t about replacing people with robots. It’s about making your business work smarter so you can lead with calm instead of chaos. Even if you’re a solo entrepreneur or have a small team, automation can give you back hours every week and protect your mental bandwidth. What You’ll Learn in This Episode The true cost of not automating (hint: it’s more than just wasted time) The difference between automation vs. delegation and why you need both A 3-level framework for automation that keeps things simple and scalable How to use the Rinse and Repeat Rule to spot tasks you should automate first The tech audit approach to avoid overwhelm and tool overload Common myths and mistakes about automation (and how to avoid them) How to calculate the ROI of automation so you know it’s worth the effort Eight quick wins you can automate this week to save hours instantly Why This Matters Too many business owners are building bigger hamster wheels for themselves. Without automation, every repetitive task drains your time, slows response times, and adds stress. With the right systems in place, you can free up energy for strategy, growth, and the meaningful work only you can do. Resources & Links Book a Focus and Freedom Call to map out what to automate first. Free resource: CEO Power Hour Playbook Final Takeaway Start small, start simple, and build layer by layer. Small business workflow automation isn’t about doing more, it’s about doing less of the wrong things so you have more capacity for the right things.   Enjoyed this episode? Please share it with someone who would benefit. Also, don’t forget to rate and leave a review.  Your feedback not only means the world to me, but it also helps us reach more entrepreneurs like yourself who are ready to amplify their businesses. Questions? Comments? Want to share how this podcast has helped you? Let’s continue the conversation: Email: donna@ceoamplify.ca Facebook: https://www.facebook.com/donna.dube.96 LinkedIn: https://www.linkedin.com/in/donna-dube/ Subscribe to my email newsletter: https://ceoamplify.ca/#kedit_nbhts40zi

In this episode, Stuart and Adam take the stage live at ESTO to tackle two provocative topics: whether DMO websites will be irrelevant in five years and if the ROI of paid media will continue to decline. With live audience polling, spirited debate, and plenty of humor, they explore how AI, better metrics, and smarter creative can keep destinations relevant. Plus, the crowd settles the great “Destie Nation” spelling debate. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Unlock the power of Amazon Marketing Cloud (AMC) and geo-targeting to transform your advertising strategy! Once available only to high-budget DSP advertisers, these sophisticated tools are now accessible to all Amazon sellers, opening new possibilities for targeted marketing that delivers exceptional returns.Through a fascinating case study of a pool equipment brand, we explore how strategic geo-targeting solves one of the most frustrating challenges for seasonal products. By focusing advertising dollars exclusively on regions with year-round pool usage (like Southern California, Texas, Florida, and Arizona), sellers can maintain profitable advertising during traditional off-seasons while connecting with their highest-value customers. Imagine knowing that your Phoenix customers replace pool equipment annually while Michigan customers might use the same tools for years – that's the kind of insight that transforms how you target your advertising.AMC's implementation varies across Amazon's advertising ecosystem, with different capabilities for DSP, Sponsored Display, Sponsored Products, and Sponsored Brands. We break down exactly how each platform utilizes geographic data, from true filtering to bid modifiers, and explain how to access these powerful tools even without programming expertise. The conversation expands to cover B2B audience targeting, revealing how these professional customers often deliver significantly higher average order values and better conversion rates than standard consumers.What makes this strategy particularly powerful is how targeted advertising creates a virtuous cycle between ad performance and organic visibility. By directing your spend toward audiences with higher conversion rates, you effectively "signal" to Amazon's algorithms that your products deserve better organic placement. Whether you're struggling with seasonal fluctuations or simply looking to maximize your advertising ROI, these advanced targeting capabilities represent the future of Amazon advertising – and the time to start implementing them is now.

In this episode of Elevate Care, Kerry dives into the critical role of international nursing in shaping integrated solutions and workforce strategies for the future. Joined by industry experts Beckie Daniel and Sinead Carbery, the discussion unpacks the challenges and opportunities in international nursing, from the pandemic's impact on staffing needs to navigating visa retrogression.The conversation highlights the ROI of international nursing, the importance of partnerships, and how domestic and international staffing can work hand-in-hand. Becky and Sinead also share insights on what makes a successful international nurse and how healthcare systems can better integrate and support these professionals. Whether you're a healthcare leader or simply curious about the future of nursing, this episode is packed with actionable insights and inspiration.Chapters00:00 – Introduction to International Nursing and Workforce Strategy02:58 – The Impact of the Pandemic on Staffing Needs06:10 – Understanding Visa Retrogression and Its Challenges08:44 – Integrating International Nurses into Workforce Strategy12:05 – The ROI of International Nursing in Healthcare15:00 – Domestic vs. International Staffing: A Complementary Approach18:00 – Qualities of a Successful International Nurse20:52 – The Importance of Partnership in International Staffing24:03 – Final Thoughts and Key TakeawaysEpisode Resources:International Recruitment WebinarNavigating the Visa Process for International NursesMyths About Visa Retrogression and Hiring International NursesThe Vital Role of International Nurses Sponsors: Learn how AMN Healthcare's workforce flexibility technology helps health systems cut costs and improve efficiency. Click here to explore the case study and discover smarter ways to manage your resources!Discover how WorkWise is redefining workforce management for healthcare. Visit workwise.amnhealthcare.com to learn more.About The Show: Elevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show here. Connect with Our Hosts:Kerry on LinkedInNishan on LinkedInLiz on LinkedIn Find Us On:WebsiteYouTubeSpotifyAppleInstagramLinkedInXFacebook Powered by AMN Healthcare Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Sarah Whitaker chats with Branda and Melanie about  starting and growing a podcast. Sarah shares the importance of building trust with audiences, essential steps to launch a podcast, and the significance of storytelling and audience engagement. We also discuss metrics for measuring success and practical advice on tracking ROI and creating a cohesive brand across platforms.Tune in as Sarah, Melanie and Branda Discuss:Why podcasting is a great way to build trust with your audience.Systems and routines help prevent podcast burnout.Why a launch runway is crucial for a successful podcast launch.How storytelling enhances audience connection and engagement.Mentioned in the Episode:Follow Sarah on Instagram: https://www.instagram.com/podcastingforeducators/Visit Sarah's Website: https://podcastingforeducators.com/ Get Sarah's Free Podcast Launch Guide: Podcastingforeducators.com/launchguide Learn more about Podcasting for Educators Prep-School: https://podcastingforeducators.com/prep-school ________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

What happens when a digital innovator decides to reimagine how companies harness the power of AI and innovation? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Matt Leta, CEO of FutureWorks, bestselling author of The Leap Guide, and a trailblazer in building digital products for giants like Apple and Google. Matt shares the gripping journey behind FutureWorks, revealing how a dramatic startup exit, a global adventure, and experiments with remote teams reshaped his vision for the future of work. Discover why Matt believes innovation has lost its meaning—and how he's redefining it to drive tangible results. You'll hear fascinating case studies, including how a solar tech company used AI-powered systems to save thousands of work hours, and why the real key to successful digital transformation starts with empowering every employee—not just the R&D team. Curious about how the Leap framework builds a culture of innovation in just one hour a week? Or why Matt thinks real competitive edge comes from integrating trust and diversity into your AI strategy? Tune in for practical insights, stories from the field, and provocative ideas to accelerate revenue growth through next-gen innovation. Don't miss this episode if you want your business to thrive in the age of AI. Some areas we explore in this episode include: Founding and Evolution of FutureWorks – Matt shares how and why he started FutureWorks and navigated company pivots.Understanding and Defining Innovation – How innovation is defined, distinguished from other terms, and why clarity is important.Integrating AI into Business Operations – Practical ways companies can embrace AI and next-gen digital transformation.The LEAP Framework – Detailed explanation of the LEAP methodology and its components.Creating Innovation Culture – Why Innovation Should Be Organization-Wide Rather Than Just an R&D Initiative.Client Success Stories – Examples like Next Tracker showing the business impact of digital innovation.Leadership and Execution – The importance of innovation champions and starting small but persistently.Measuring ROI and Results – How to track success, and Matt's emphasis on substantial, not incremental, ROI.Learning from Failure – Embracing and learning from setbacks as part of the innovation journey.Global Experience and Community Building – How Matt's worldwide experiences and his Future Horizon community shape his innovation insights.And much, much more...

A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, former CMO of Lending Tree and author of AI For Dummies and The 5 Marketing Truths You Won't See at Cannes. Shiv shares why he believes AI is killing marketing jobs, how the CMO Role is breaking down due to overlap with other functions, and how "Big Tech is running marketing." Key topics include: how walled gardens make the job harder; why the optics of Cannes are terrible; and the reason marketers should work to fully understand technology. Tune in to hear how AI is making us less intelligent and why Cannes should move to San Francisco. DescriptionWhat you won't hear on the Croisette. Former LendingTree CMO and Marketing with AI for Dummies author Shiv Singh joins host Mike Linton to unpack his viral “5 marketing truths you won't hear at Cannes”—from AI's real impact on jobs and creativity to why the CMO role keeps breaking under overlapping scopes, walled gardens, and distorted budgets.We dig into the zero-click search era, big tech as the new kingmakers, how to rebuild orgs AI-first, and what practical steps CMOs should take this quarter (hint: learn the tech, ship agents, and embed marketers into tech teams).In this episode • AI is changing performance, creative, and strategy—faster than the hype cycle • The CMO job: too wide, too blurry, and overlapped with the rest of the C-suite • Walled gardens & retail media: measurement theater vs. business impact • Zero-click search & AI Overviews: when your best customers never hit your site • “AI-native” org design: agents, code-as-deliverable, and the marketer-as-technologist • Why Cannes optics can backfire—and what a substance-first festival could look like • Playbook for CMOs: weekly show-and-tells, code literacy, and cross-functional embedsAbout our guestShiv Singh is CEO of Savvy Matters, co-founder of AI Trailblazers, former CMO of LendingTree, and a longtime brand leader (Pepsi, Visa). He writes and speaks widely on AI's impact on marketing, org design, and growth.Sponsor — TypefaceLegacy tools weren't built for AI. Typeface is the first multimodal platform where agentic workflows handle everything from brainstorming to launch across every channel. Transform one idea into thousands of on-brand assets—text, images, and video—at enterprise scale, with security and seamless MarTech integrations. See how brands like ASICS and Microsoft move from brief to personalized campaigns in hours: typeface.ai/cmo.If you're enjoying CMO Confidential, please like, subscribe, and share. New episodes every Tuesday; companion newsletter every Friday.⸻Chapter Markers00:00 – Welcome & Sponsor: Typeface01:45 – Introducing Shiv Singh & “5 Truths You Won't Hear at Cannes”05:10 – Truth 1: AI is changing jobs, creativity, and strategy10:20 – The CMO role is broken: scope, overlap, and alignment15:05 – Walled gardens & retail media: why measurement is broken19:45 – Truth 2 & 3: Big Tech as the new kingmakers24:20 – Zero-click search & the rise of AI-driven discovery28:50 – Truth 4: Cannes optics and why it's “not for everybody”32:40 – What CMOs should do: tech fluency, coding, weekly experiments36:00 – Superintelligence and the AI-native org of the future39:00 – Practical advice & closing thoughts⸻CMO Confidential, Mike Linton, Shiv Singh, Savvy Matters, AI Trailblazers, LendingTree, Pepsi, Visa, Cannes Lions, marketing truths, AI in marketing, agentic AI, AI agents, zero-click search, AI Overviews, walled gardens, retail media networks, big tech kingmakers, Google, Meta, TikTok, YouTube as TV, Performance Max, marketing org design, CMO role, C-suite alignment, measurement, marketing strategy, creative automation, knowledge workers, superintelligence, LLMs, large language models, marketer as technologist, code literacy, AI native organization, marketing experimentation, weekly show and tell, brand building, B2B marketing, B2C marketing, marketing leadership, executive insights, podcast for CMOs, Typeface, Typeface AI, typeface.ai/cmo, ASICS, Microsoft, customer acquisition, CAC, CLV, marketing ROI, retail media, AI transformation, marketing jobs and AI⸻See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Inside Personal Growth, Greg sits down with Kasim Aslam, founder of Solutions 8 and author of You vs. Google: The Very Unauthorized Guide to Google Ads. Kasim is recognized as one of the top 50 digital marketing thought leaders in the U.S. and has managed over $70 million in annual ad spend for clients ranging from Harley-Davidson to the U.S. Army. Together, they unpack the real story behind Google Ads—what works, what doesn't, and why so many businesses waste money on campaigns that never convert. Kasim shares insights from his new book, practical strategies that go beyond Google's official playbook, and candid advice on how entrepreneurs can gain the upper hand against the algorithms. Whether you're a startup founder, marketer, or business owner, this conversation offers a refreshing—and brutally honest—take on how to make Google Ads actually work for you.

In this episode, Molly unpacks the million-dollar difference between hiring an executive assistant and bringing on an office manager, COO, or CEO. She explains why a skilled EA can immediately relieve bottlenecks, protect your energy, and streamline daily operations—often fueling growth faster and with less strain than high-level hires. From managing calendars to client interactions, Molly shows how the right executive assistant transforms both your business and your personal life.   Key Takeaways:   An executive assistant (EA) can deliver ROI right away by taking operational and personal tasks off your plate—something a COO or CEO hired too soon can't do. EAs protect your energy and keep your day moving smoothly by handling logistics and details that often drain leaders. Start by writing down your frustrations and bottlenecks—this list reveals where an EA can step in and free up your focus. Handing off routine tasks to an EA lets law firm leaders spend more time on growth, strategy, and vision. Addressing personal and business bottlenecks can unlock space to hit your goals—and improve your overall well-being.   Quote for the Show: "You need someone who can do the work, own the outcomes, and build the systems that future hires will depend on." - Molly McGrath   Links: Website: https://hiringandempowering.com/ Facebook: https://www.facebook.com/hiringandempowering Instagram: https://www.instagram.com/hiringandempowering LinkedIn: https://www.linkedin.com/company/hiring&empoweringsolutions/ The Law Firm Admin Bootcamp + Academy™ : https://www.lawfirmadminbootcamp.com/ Get Fix My Boss Book: https://amzn.to/3PCeEhk   Ways to Tune In: Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599 Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions YouTube - https://youtu.be/gVCO3CPg2hY

Dive into the "AI multiverse" with AWS Executives in Residence Jake Burns and Tom Soderstrom as they explore why some organizations are seeing massive productivity gains with agentic AI while others struggle to see value. Drawing from their extensive enterprise experience, they reveal how treating AI agents like human team members - with clear specifications, iterative feedback, and proper context - can unlock unprecedented productivity gains that far exceed the reported 30% improvements. Burns and Soderstrom share practical insights on creating a culture of experimentation, emphasizing why traditional ROI metrics may hinder innovation and why "return on attention" could be a better early indicator of success. From leveraging multi-agent systems to democratizing AI adoption through "centers of engagement," this episode offers essential guidance for leaders seeking to position their organizations on the right side of AI transformation. Don't miss these actionable strategies for winning in the age of agentic AI!

How much ROI are the Steelers getting with some of their defensive big names?

Mike Tomlin was making excuses for his defense after Sunday. What was the most annoying line he used – they were tired, they have too many new players, etc.? Tomlin acts like nobody else around the league has new players on their team. How much ROI are the Steelers getting with some of their defensive big names? Tomlin Tidbits – Jack Sawyer is going to take on a bigger role with the Alex Highsmith injury.

Since joining Rodan + Fields, Anncy Rowe, Chief Commercial Officer, has transformed how the brand connects with consumers, leading marketing, sales, digital, and ecommerce with a fresh, strategic vision. With over a decade of experience at Maybelline and Lancôme, she brings unmatched expertise in brand innovation and consumer-first creativity, launching award-winning campaigns and products that resonate deeply with audiences.Rodan + Fields, founded by two female dermatologists, is built on Women-Backed Science™, evolving with skin's changing needs—from breakouts to melasma to menopause. Known for clinically tested formulas and real results, the brand offers regimens, serums, lash and brow enhancers, moisturizers, sunscreens, and haircare treatments. With best sellers, derm-approved picks, and personalized tools like the R+F quiz, it's easy for anyone to find the perfect solution. Under Anncy's leadership, Rodan + Fields continues to combine science, accessibility, and purpose to transform both skin and lives.In this episode, Anncy also discusses:Coming back to the trusted experts and why customers love derm-backed skincareSimplifying skincare with the right ingredients with the right products in the right orderThe transformation of the brand to DTCThe unpredictable era of digital marketingLaunching their newest brand campaign, Love What You SeeExpanding their retail presence at Ulta We hope you enjoy this episode and gain valuable insights into Anncy's journey and the growth of Rodan + Fields. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Rodan + Fields at www.rodanandfields.com/en-us and on Instagram at @rodanandfieldsRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Microsoft and OpenAI are kinda breaking up.

Matt Raad, alongside his wife Liz, is a pioneer in turning digital assets—especially websites—into high-cash-flow, low-risk, location-independent businesses. With 30 years of buy-and-renovate experience in both bricks-and-mortar and online businesses, Matt now teaches beginners and pros how to build income and freedom by acquiring and improving profitable websites, even without tech expertise. At the eBusiness Institute, they've helped thousands transition from 9-to-5 or career burnout into “digital real estate” investing. Matt walks through his unconventional path: from university zoology to owning a manufacturing business, then pivoting to online businesses after enduring years of low cash flow and inventory headaches. He explains why pure online businesses (vs. brick and mortar or physical inventory) offer better margins, less risk, and true freedom—recounting how buying underperforming websites allowed instant access to global markets from a laptop in rural Australia. The “buy and renovate” strategy: how to spot, assess, and grow small cash-flowing websites into greater income using real estate-inspired due diligence and systems honed from physical business deals. Why new investors should skip e-commerce/physical products; instead, start with small, content/affiliate/ad-based sites bought for under $1,000, and practice due diligence on cash flow, traffic, and simple site renovation. The key skills for beginners: building a basic website (WordPress), understanding monetization (ads, affiliates, lead gen), and learning how to investigate financial claims and traffic data before buying—a process Matt's team teaches in free masterclasses. Real-world case studies: from a $400 niche gardening blog turned into $4,000/month, to a portfolio approach that delivers $5K–$10K semi-passive income with less risk and capital than almost any offline business. The lowest-risk, most scalable entry point for career changers, families, or side hustlers who want cash flow without the “big bet” on inventory, rent, or employees. 1.  Buying and renovating digital real estate (websites) is a proven shortcut to flexible, location-free income—and is accessible to complete beginners who learn the right skills and start small.2.  The number one mistake to avoid: underestimating the complexity, risk, and cash drain of inventory-heavy or brick-and-mortar businesses; digital offers higher margins and exponential leverage for less initial investment.3.  Success in online business is replicable—just focus on practical skills (website building, due diligence, simple renovations) and leverage mentors or proven processes, rather than trying to reinvent the wheel. “Websites are the ultimate low-risk side hustle: low startup costs, instant global reach, and no stock or shipping nightmares.” “If you want out of the 9-to-5, start with a small content site (ads/affiliate/lead gen), practice due diligence, and learn by doing—there's no better ROI for beginners.” “Think of websites as digital property—buy below value, renovate for cash flow, and watch the compounding effects add up.” Main site and training: eBusinessInstitute.com.au (masterclasses, free guides) Podcast and success stories: Digital Investors Podcast LinkedIn: Matt Raad Blog & strategies: mattandlizraad.com ✖️✖️✖️✖️

Sometimes everything can change in one moment! In this episode, Krista and Brian share their experience at an Orioles vs. Dodgers game that became a powerful lesson about tipping points, momentum, and belief.   After catching up on life updates- Brian's new role at a healthcare data analytics company and the emotional process of sending Ava off to college - they dive into an incredible baseball story that perfectly illustrates how one person can shift the energy of 30,000 people in an instant.   From Jackson Holliday breaking up a no-hitter with one swing to companies like Lego, Netflix, and Starbucks finding their own comeback moments, this episode explores how entrepreneurs can recognize and create their own game-changing moments.   Listen in for:   - How Brian's new role in healthcare data analytics is redefining ROI for patients [03:00] - The emotional experience of dropping Ava off at Syracuse [07:49] - Why Jackson Holliday's home run changed everything in 8 seconds [21:58] - How Lego went from $800 million in debt to global success by going back to basics [31:03] - Reed Hastings' bet on Netflix streaming when everyone said go back to DVDs [35:38] - Howard Schultz closing 900 Starbucks stores to refocus on company values [40:20] - Why you control the energy and momentum in your business [42:41] - How belief in yourself is the one characteristic all successful entrepreneurs share [45:04]     Whether you're facing tough times in your business or looking for that breakthrough moment, this episode reminds you that you are your own Jackson Holliday, and it only takes one swing to change everything.   -----   Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz   Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g   Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcastRetryKD

In this episode, we explore the world of real estate investment and the ethical considerations of being a landlord. We discuss the importance of financial stability, creating generational wealth, and how responsible practices lead to better ROI. Discover how to transform neglected properties into community assets and the impact of reinvesting in communities.We delve into the ethical debate around landlording, emphasizing the importance of doing it right. Transforming communities through responsible real estate investment is a key focus, highlighting how financial stability serves as a cornerstone of ethical landlording. Through real-life stories, we illustrate the process of turning neglected properties into valuable community assets, showcasing the positive impact of reinvesting in local areas.  Resources:Simplify how you manage your rentals with TurboTenantFollow Malia Gudenkauf on InstagramMake sure your name is on the list to secure your spot in The WIIRE Community Leave us a review on Apple PodcastsLeave us a review on SpotifyJoin our private Facebook CommunityConnect with us on Instagram

Join me as I chat with Cody Schneider about the power of using YouTube Creators for influencer marketing. Cody explains a step-by-step playbook for acquiring customers through YouTube creator partnerships. The strategy involves reaching out to 100+ creators in your niche, offering a three-video package plus affiliate commission, identifying which creators drive the most conversions, then putting top performers on monthly retainers. This creates a scalable system where you eventually have dozens of creators regularly making content about your product, with trackable ROI through affiliate links. Timestamps: 00:00 - Intro 01:03 - Why partner with Youtube Creators 04:38 - How to find and contact YouTube creators 08:11 - Crafting the email and follow-up strategy 09:26 - Overview of the Strategy 14:42 - The value of underpriced attention 19:12 - The numbers and scaling the process 22:06 - Biggest Bottleneck 22:50 - Automating the process 24:47 - Why start now Key Points: • YouTube creators + affiliate marketing is an effective strategy for getting initial customers, especially for SMB products with one killer feature • The strategy works by reaching out to creators, having them make videos about your product, and giving them affiliate commissions • This is a marketing arbitrage opportunity because many smaller creators (10k-50k subscribers) don't know how to properly price themselves • The goal is to identify underpriced creators, test them, then put the best performers on retainer to create monthly content The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody's startup: https://www.graphed.com  X/Twitter: https://x.com/codyschneiderxx  Youtube: https://www.youtube.com/@codyschneiderx

Join us for our free live training where we'll break down the exact strategy we use with high-performing individuals who are doing everything but still feeling stuck. Learn how to turn all that effort into actual progress—not by doing more, but by doing what actually works for you. Register for our FREE "From Busy to Better" webinar here - https://go.physiquedevelopment.com/registerToday, we're talking about something most people completely overlook when it comes to fitness—Return On Investment. Without looking at the ROI, so many high achievers are frustrated with their fitness progress and unknowingly wasting their efforts. You wouldn't keep pouring money into a failing business, so why are you pouring effort into fitness strategies that aren't delivering results?Join Sue and Alex as they break down the ROI framework that transforms frustrated fitness efforts into measurable, sustainable progress. Plus, discover how our upcoming "From Busy to Better" webinar can help you finally crack the code on efficient, effective fitness. If YOU'RE ready to make real, sustainable change in your life, jump on a free call with us - https://physiquedevelopment.typeform.com/to/ToP9TYLEAs always, it is our goal not only to supply you, the listener, with valuable insights on the topics or questions but also to plant some seeds for further research and thought. Be sure to like and subscribe and leave us a review if you loved this episode!Timestamps:(0:00) Today's topic(1:24) The illusion of ROI that most people measure(3:45) The real fitness ROI you're missing(13:18) The cost of missing ROI(18:24) How to shift into ROI thinking(24:07) Don't miss out on our BRAND NEW "From Busy to Better" webinarAdditional Resources:Register for our FREE "From Busy to Better" webinar here - https://go.physiquedevelopment.com/registerHave questions or comments for us? Submit them here - https://forms.gle/AEu5vMKNLDfmc24M7Check out our FREE 4-Week Glute Program - https://bit.ly/podcastglutesAnd keep the gains rolling with 12 MORE weeks of glute growth (use code POD at checkout for $25 off!) - https://train.physiquedevelopment.com/workout-plans/963551Follow us on Instagram:Coach Alex - https://www.instagram.com/alexbush__Coach Sue - https://www.instagram.com/suegainzPhysique Development - https://www.instagram.com/physiquedevelopment_Physique Development Podcast - https://www.instagram.com/physiquedevelopmentpodcastInquire to learn about nutrition-only coaching WITH exercise review - https://bit.ly/optimizeglutesInterested in the Physique Development Training Club App? Join here! - https://physiquedevelopment.appKeep up-to-date with all things PD, get exclusive content, snag freebies, and more by joining our email list! - https://dedicated-artist-6006.ck.page/emailsignupGrab a band tee here! - https://shopphysiquedevelopment.comLooking to hire the last coach you'll ever need? Apply here - https://physiquedevelopment.typeform.com/to/ToP9TYLEInterested in competition prep? Apply here - https://physiquedevelopment.typeform.com/to/Ii2UNAFor more videos, articles, and information, head to - https://physiquedevelopment.comIf you would like to support Physique Development and this podcast, please head over to your favorite podcast app and leave us a rating and review! This goes a long way in supporting this podcast and helps us continue to bring high-quality, honest content to you in the form of a podcast. Thank you for listening and we will see you all next time!----Produced by: David Margittai | In Post MediaWebsite: https://www.inpostmedia.comEmail: david@inpostmedia.com© 2025, Physique Development LLC. All rights reserved.

Gym growth is simple when you understand the only six metrics that really matter in fitness businesses.In this episode of “Run a Profitable Gym,” Chris Cooper breaks them down so you can improve your gym:Average revenue per member (ARM)Length of engagement (LEG)Return on investment (ROI)Effective hourly rate (EHR)Net owner benefit (NOB)Client headcountUsing data from over 15,000 gym owners who contributed to Two-Brain's 2024 “State of the Industry” guide, Coop presents the industry averages for each metric so entrepreneurs know exactly where they stand in comparison.Then, he equips gym owners with specific tactics to improve each metric and explains why many gyms actually don't need more members to generate additional revenue. Plus, Coop dives deep into marketing with Two-Brain's four-funnel system: referrals, content, social media and paid ads. He even shares an exclusive preview of the clients-only worksheet Two-Brain gym owners use to audit marketing performance, and he provides actionable fixes for each funnel.Tune in to learn how to track and improve the critical numbers in your gym business.Want Coop's $100K checklist? Head to Gym Owners United using the link below and send him a DM.LinksGym Owners UnitedBook a Call2:14 - Average revenue per member (ARM)8:23 - Length of engagement (LEG)14:33 - Return on investment (ROI)21:48 - Effective hourly rate (EHR)27:14 - Net owner benefit (NOB)32:47 - Client headcount37:13 - Four marketing funnels45:13 - Auditing and fixing your funnels59:34 - Getting more leads

Why you should listenTaireez reveals how AI consultants can identify specific automation opportunities worth significant annual savings for any client role, transforming vague "AI implementation" conversations into concrete ROI discussions.Learn the systematic approach to expand your share of client value beyond single platform implementations, positioning yourself as a strategic advisor rather than a technical order-taker.Discover a practical tool that helps consultants confidently sell AI automation by providing hard evidence of savings and implementation roadmaps for any job description.As a SaaS or AI consultant, I know you've been in client meetings where you see massive automation opportunities but struggle to articulate the specific value and ROI. In this episode, I talk with Taireez Niswander, Chief AI Officer and creator of the Automation Goldmine platform, who has solved this exact problem. We dive into how you can identify automation opportunities worth tens of thousands in annual savings for any role, transform your positioning from technical implementer to strategic advisor, and systematically expand your client relationships beyond one-off platform implementations. Join us to discover the tool that's helping consultants prove AI value before the sale.About Taireez NiswanderTaireez Niswander is the creator of Automation Goldmine and PerfectFit apps. She is a Chief AI Officer and one of the first 100 people globally to earn the International Chief AI Officer Certification. With over four years of hands-on AI experience and two decades of operations expertise, she has demonstrated remarkable business impact—including scaling business operations by 233% and serving as Vice Chair of CHIFOO's Board of Directors.After being laid off in February 2024, she became a Chief AI Officer by September—proving the power of practical AI implementation.Her work focuses on helping businesses identify and automate high-impact operational processes. Through her Automation Goldmine framework, she's developed a systematic approach to spotting automation opportunities that deliver measurable ROI. Her solutions help consultants and business leaders transform manual workflows into automated systems without the typical tech complexity.Resources and LinksAutomationgoldmine.comTaireez's LinkedIn profile589 – AI 1st business with John MunsellSonger.co Previous episode: 635 - Why Your Sales Problem Isn't Actually a Sales ProblemCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resourcesBONUS:Walk into any meeting, paste a job description and salary, and immediately demonstrate $50K+ in hidden value per role. Start with low-hanging fruit to build trust, then...

From AVEs to attribution dashboards, law firms often struggle to prove the ROI of public and media relations. Jennifer Simpson Carr and Sarah Larson discuss why the most meaningful outcomes—trust, reputation, and credibility—can't always be measured in clicks. They share strategies for reframing PR success, identifying alternative metrics, and helping law firm leaders recognize the long-term business value of communications.

In this episode of the HR Leaders Podcast, we speak with KeyAnna Schmiedl, Chief Human Experience (People) Officer at Workhuman, about reimagining recognition in the age of AI.KeyAnna shares how Workhuman is using AI to enhance - not replace - human connection, from just-in-time recognition to personalized career support. She explains why recognition must go beyond rewards, how to build cultures where people feel truly seen, and why strategic investment in recognition is a business imperative, not a nice-to-have.

Let's talk about the real ROI of joy. If you think workplace culture means ping pong tables and pizza parties… let's fix that. In this episode, I sit down with disruptive leadership expert and Fortune 100 trailblazer Elizabeth Bieniek, author of Cake on Tuesday, to unpack why joy isn't just a vibe—it's a strategy. We go deep into what most leaders get wrong about culture (yes, even the well-intentioned ones), and how real influence comes from authenticity, not armor. Whether you're leading a team, consulting for enterprise clients, or building your empire—this conversation will challenge how you think about culture, leadership, and the kind of business you actually want to run. Elizabeth and I are peeling back the curtain on what it really means to bring your full self to work—and how that one shift can unlock exponential ROI. What We Cover: The #1 culture mistake leaders make (and how to correct it) Why “joy” is a leadership superpower, not a weakness How to create magnetic workplace culture that retains talent and drives innovation The ROI of authenticity (including how one employee turned joy into a patent!) Tangible ways to “craft” culture vs. just listing values on a wall Resources Mentioned: Learn more about Elizabeth Bieniek https://www.elizabethbieniek.com/ and follow her on Instagram https://www.instagram.com/cakeontuesday/ Your Next Steps: Access the Deal-Attracting Makeover to upgrade your messaging, authority signals, and brand presence so it speaks to the decision-makers who cut the checks. https://dealreadyplatform.com Follow us on Instagram: http://instagram.com/shaynarattlerdavis Follow us on Facebook: https://facebook.com/shaynarattlerdavis

Are you tired of pouring your energy into every little thing—only to end up exhausted, burned out, and questioning yourself? If you're a high achiever, chances are you've been conditioned to over-care about everything: the late-night email, the tiny detail no one notices, the calendar invite that wasn't urgent but still reshuffled your entire day. This episode dives into the subtle art of not giving a f**k—why protecting your energy is the ultimate form of self-care, and how to finally break free from perfectionism, fear of judgment, and hustle culture. By tuning in, you'll learn: Why over-caring keeps ambitious women stuck in the burnout cycle. How to calculate the ROI of your energy so you stop over-investing in stress that gives nothing back. Four practical strategies to care less about distractions and more about what actually fuels your career, your goals, and your peace of mind. Press play now to discover how to protect your energy, escape burnout, and start building a career and life that actually feel sustainable—and don't forget to take the Boss Babe Archetype Quiz at bossbabereset.com/test to uncover your unique self-care style and work-life balance superpower. Learn more about your ad choices. Visit megaphone.fm/adchoices

we're getting real about the most overlooked factor in your success: Your relationship.Inspired by Alex & Leila Hormozi's iconic quotes on partnership and marriage, we're unpacking:✅ Why who you marry is the highest ROI decision of your life ✅ What it really means to be “both the quarterback” in your relationship ✅ How your partner affects your business, your energy, and your confidence ✅ Signs your relationship is aligned — or silently sabotaging your growthWhether you're single, dating, or 10 years deep — this episode will challenge the way you think about love, leadership, and long-term success.If you're interested in more mindset and health hacks for overwhelmed women, find me on Instagram @jaim91, or head to https://shorturl.at/HC5XO to learn more about the 16 week 3R Method

This content is for informational and entertainment purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice.----------------------------------------In this episode of the Investing in Impact podcast, I sit down with Yigal Kerszenbaum, Managing Partner at JFF Ventures, to explore how a mission driven investment fund partners with a national nonprofit to expand access, skills, and quality jobs for working adults.Yigal shares his immigrant journey and why it fuels his commitment to opportunity creation.The conversation covers the structure that aligns JFF's nonprofit mission with a return driven venture fund, the rise of AI in the workforce, and concrete portfolio examples that move people from learning to earning.Jobs for the Future is a forty year old national nonprofit focused at the intersection of education and work. Its North Star is to help tens of millions of adults transition into quality jobs. The organization has deep on the ground expertise, with hundreds of practitioners working across all fifty states and strong relationships with community colleges, employers, and public agencies.JFF Ventures is the investment arm aligned to that mission. It operates as a traditional venture capital fund with an impact thesis, backing founders who build products that increase economic mobility for adults earning less than fifty thousand dollars per year. The fund invests in pre seed and seed rounds, typically with an initial check near five hundred thousand dollars and reserves for follow on.Key takeawaysJFF is a forty year old nonprofit with deep networks in education and workforce, JFF Ventures is its aligned venture fundThe fund backs products that move adults from learning to earning, with a focus on those earning under fifty thousand dollars per yearPortfolio companies like Pace AI, Manifest, and Major League Hacking show the thesis in actionAI can both disrupt and enable, the opportunity is to use it to widen access, lower training costs, and improve job performanceThe structure shares financial upside with the nonprofit, reinforcing the mission as companies scale ----------------------------------------Investing in Impact is powered by PIF Advisory — a global services firm empowering startups and enterprises with expert guidance, tailored solutions, and measurable results. Whether you're launching your first venture or scaling globally, PIF Advisory delivers full-cycle support across every core function of your business:Bookkeeping, Accounting & Tax Management – Organized, compliant, and transparent financials managed by licensed professionals (CPAs, CFAs, CMAs, and lawyers) to drive smarter decision-making.Growth & Marketing – Data-driven strategies across branding, web, advertising, CRM, and sales enablement—all optimized for measurable ROI.Outsourced CFO – Flexible financial leadership covering cash flow, forecasting, and strategic planning.Entity Management – Stay compliant and ready for scale with expert corporate governance and compliance support.Operations, HR & Admin – Streamlined infrastructure to boost team efficiency and keep your business running smoothly.IT & Security – Safeguard your data and operations with best-in-class infrastructure, compliance, and protection.Technology Consulting – Build the right tech stack with expert support across NetSuite, QuickBooks, Avalara, and more.Management Consulting – Unlock growth with industry-specific advisory services focused on metrics, operations, and scalability.As a sister company to PIF Capital Management, they also offer clients direct insights into venture capital and access to a global investor network—ranging from individuals to sovereign wealth funds.

Mica Scalin is an artist, innovator, and coach. She was among the first producers hired by NBC Universal Digital Studios, she launched social media strategy at Showtime Networks and served as VP of Communications for media non-profit JDub. She has produced documentary films, art exhibitions, and cultural events. From grassroots to broadcast, her passion lies in creating experiences that make meaningful connections between people. She completed MA in Media Studies at CUNY Queens College in NY and a BFA in Photography from the Corcoran School of Art in Washington, DC. She is certified in Leadership Coaching for Organizational Performance from Rutgers University and ACC Accredited by the International Coaching Federation. She is the co-author of Creative Sprint: Six 30-day Challenges to Jumpstart Your Creativity. She is one of the humans behind dOGUMENTA: America's First Art Show For Dogs.Follow her journey:http://anotherlimitedrebellion.com/https://www.micawave.coach/https://www.linkedin.com/in/micascalinLook out for ROI of Creativity for September / October 2025:https://www.eventbrite.com/e/roi-of-creativity-summit-registration-1553395580999 ***********Susanne Mueller / www.susannemueller.biz TEDX Talk, May 2022: Running and Life: 5KM Formula for YOUR Successhttps://www.youtube.com/watch?v=oT_5Er1cLvY 700+ weekly blogs / 500 podcasts / 1 Ironman Triathlon / 5 half ironman races / 26 marathon races / 4 books / 1 Mt. Kilimanjaro / 1 TEDx Talk

Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT/Claude/Gemini/Perplexity answers. He's discovered that ChatGPT traffic converts six times better than Google search—and most companies are completely missing this opportunity.In our conversation, we discuss:1. His 7-step playbook to rank #1 in ChatGPT2. Why ChatGPT traffic converts 6x better than Google3. How early-stage startups can win at AEO immediately (unlike with SEO, which takes years)4. The three tactics that actually work: landing pages, YouTube videos, and Reddit comments5. Why help-center content can suddenly be your highest-ROI investment6. The specific Reddit strategy that works (spoiler: be authentic)7. Why AI-generated content doesn't work—Brought to you by:Orkes—The enterprise platform for reliable applications and agentic workflowsVanta—Automate compliance. Simplify security.Great Question—Empower everyone to run great research—Where to find Ethan Smith:• Twitter: https://twitter.com/ethan_l_s• LinkedIn: https://bit.ly/ethans-linkedin• Graphite: https://graphite.io/• Graphite Research Papers: https://bit.ly/graphite-five-percent—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Welcome back, Ethan(04:34) The changing landscape of SEO(06:19) AEO (answer engine optimization) vs. GEO (generative engine optimization)(08:13) The impact of AEO(11:51) How early-stage startups can win at AEO(14:34) The quality of AEO leads(15:35) On-site vs. off-site traffic(16:32) Reddit's role in AEO and avoiding spam(20:11) How AI models use citations (RAG)(21:41) Key principles for winning at AEO(25:00) Avoiding hyper-SEOed content, and the importance of originality(28:55) Actionable AEO playbook: steps and experiments(33:35) Tracking, measuring, and share of voice(38:34) Adapting AEO for B2B, commerce, and early-stage companies(41:11) Is letting AI index your content good?(43:06) Experimentation, control groups, and measuring results(46:15) The future of AEO, SEO, and search channels(51:35) AI-generated content: what works and what doesn't(55:25) The dangers of infinite AI derivatives(58:44) The future: convergence of LLMs and search(01:00:40) Help-center optimization and the long tail(01:03:18) Lightning round and final thoughts—Resources and episode mentions: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-aeo-ethan-smith—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com