Daybreak

India's packaged-food bigwigs ignored spices for a long time. Not anymore.Since 2020, everyone from ITC to Tata Consumer Products, from Dabur to Wipro, has been scrambling to cement their place in this essential corner of the Indian kitchen. They've pounced on spice brands, sometimes paying top dollar for them, all while their investors cheered them on. In fact, the stocks of Tata Consumer and ITC have both outperformed the S&P BSE FMCG index over the last five years.Turns out, this was all the vindication that Norwegian conglomerate Orkla needed to go publicBut this isn't just another public listing. It's the opening salvo in what industry insiders are calling the “great spice wars”. And here's where it gets even spicier: though the category offers some of the highest margins in FMCG products—with pure spices commanding 30–35% gross margins and blended spices going up to 60%—they come with their own unique challenges.Tune in.*This episode was originally published on July 22nd 2025Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

It takes 150 crocus flowers to make just one gram of saffron. For comparison, a spice like cumin, gets you hundreds of kilos per acre whereas saffron yields barely two.Despite getting a prestigious GI tag from the Indian government and even a National Mission dedicated to its revival, Kashmir's saffron production has plummeted:from 8 tonnes in 2011 to just 2.7 tonnes in 2024.So what's going wrong? And can India learn something from Iran, which currently dominates 90% of the global saffron market?Reporters Mehroob Mushtaq and Numan Bhat, traveled deep into saffron country, met the farmers, walked the fields, and came back with a story that's rich in detail, visuals, and hard truths.Tune in.*This episode was originally published on July 21st 2025.Compete in India's first and only case-build competition.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

India's soda shelves have changed almost overnight. Coke and Pepsi now sell zero-sugar versions of their drinks at prices as low as 10 rupees. The move came after Reliance launched Campa Cola with its own budget zero-sugar option. Now, they are taking over in big cities and small towns alike.But what looks like a health trend is really a business strategy.   What is really inside those bottles? And what does it mean for consumers? Tune in.Compete in India's first and only case competition.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Swiggy, once the dominant force in India's quick-commerce market, is now struggling to keep pace. Since its IPO, Instamart's share has slipped to about 25%, well behind Blinkit's commanding over 50%. To engineer a turnaround, CEO Sriharsha Majety is driving sweeping changes at the company—fuelled by a wave of ex-Flipkart hires, including Amitesh Jha as Instamart's new chief. The shake-up marks a cultural pivot from Swiggy's meticulous “doc culture” to a harder-edged “move fast, fail fast” ethos. But with Blinkit and Zepto racing ahead, whether this reset can restore Swiggy's edge or leave it further behind in the quick-commerce race remains to be seen.Compete in India's first and only case competition.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here: https://the-ken.com/case-competition-2025/ 

What happens when a woman writes the cheques in venture capital? In India fewer than 5% of VC partners are women and Archana Jahagirdar, founder of Rukam Capital, is part of that rare group. Since 2019, she has backed Sleepy Owl, Burger Singh, Pilgrim and Beco—bets that reveal how India's middle class eats, shops and aspires. In this episode Archana talks to host Snigdha Sharma about why copying Silicon Valley often fails here, how VCs shape culture, what she looks for in founders, and why consumer trust can be the ultimate advantage. Tune inDaybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here: https://the-ken.com/case-competition-2025/ 

Blinkit now controls more than half of India's quick commerce market, a sector long thought too competitive, too crowded, and too expensive for anyone to dominate.From its ever-expanding network of dark stores that powers its 10-minute deliveries to the recent, bold pivot toward an inventory-led model, Blinkit's rise is built on a mix of speed, scale, and risk.But rapid expansion also brings higher costs and greater exposure. Has Blinkit created a sustainable advantage, or has it built a fragile empire that could be tested soon?Tune in. Compete in India's first and only case competition. Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here: https://the-ken.com/case-competition-2025/ 

Vinfast, Vietnam's ambitious electric vehicle maker, is making its last-ditch global play in India after racking up billions in losses in the US and Europe. But its strategy is unlike anything the market has seen before. Instead of competing with giants like Tata and Mahindra in big metros with flashy showrooms, Vinfast is starting in Tier-2 and Tier-3 cities like Coimbatore and Shimla—using car workshops as sales hubs.It's betting on a country that is invested in EV adoption, rising middle class families who value range over power, and robust charging grid. The question is whether this unconventional approach will help it carve a space in India's crowded EV market, or mark another costly failure.Tune in.Compete in India's first and only case competition. Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here: https://the-ken.com/case-competition-2025/ 

For decades, every Amazon meeting began in silence with employees reading six-page memos that shaped the company's biggest innovations like Prime and Alexa. Jeff Bezos banned PowerPoint in 2004 to build a culture of truth-seeking through crisp writing and messy discussions. Now, that tradition faces disruption as internal AI tools like Amazon Q and Cedric draft, summarise and analyse documents in minutes. Some employees are embracing the speed while others fear a loss of originality and rigour. Is AI strengthening Amazon's culture or quietly dismantling the practice that once defined its success?Tune in.Click here to sign up for The Ken's case competition.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here: https://the-ken.com/case-competition-2025/ 

IRMA was never just another B-school. Born out of Verghese Kurien's (the father of Operation Flood movement) mind, it built a one-of-a-kind management program for rural India—training managers for cooperatives, NGOs, and grassroots institutions, far away from the IIM playbook.Now, Delhi has other plans. An Act of Parliament is folding IRMA into a vast new central university, the "Tribhuvan" Sahkari University, with hundreds of affiliates. On paper, it's about scaling cooperative education nationwide. But the shift is sparking anxiety over placements, faculty, and whether Kurien's vision will survive in a system built for size.Tune in.Compete in India's first and only case competition.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here: https://the-ken.com/case-competition-2025/ 

India's millionaire households have jumped 90% in just four years, and a gold rush for wealth managers has begun. Firms like Nuvama, Kotak, and 360 One are in a race for high-net-worth clients—deploying relationship managers, slashing rates, and dangling exotic products to stay ahead.But the old playbook of generous distribution fees is colliding with a new reality. Today's wealthy are savvier, fee-sensitive, and increasingly leaning on advisory-first models or even building in-house family offices. That's left pure-play firms in a difficult spot, even as VC-backed challengers chase growth at all costs.Tune in.P.S. Are you a manager, recruiter or founder who has been part of a hiring process in the last year? Rahel from 90,000 Hours  wants to hear from you. Take our survey.Compete in India's first and only case competition.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here: https://the-ken.com/case-competition-2025/ 

Gold has hit record highs: $3,702.95 an ounce globally and ₹110,666 per 10 grams in India, up over 40% this year. But inflation seems to be easing, and there's no immediate threat of war. What could be behind the surge? Experts point to central banks around the world buying gold, expectations of U.S. rate cuts weakening the dollar, and Indian households holding onto their gold, limiting supply. The rally matters for India because it pushes up imports and puts pressure on the rupee, which hit a record low of 88 against a dollar this year. What does gold's rise tell us about global money and India's economy.Tune in.P.S. Are you a manager, recruiter or founder who has been part of a hiring process in the last year? Rahel from 90,000 Hours  wants to hear from you. Take our survey.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here: https://the-ken.com/case-competition-2025/ 

Private equity is reshaping India's schools. A relaxed New Education Policy and rising demand for international curricula have opened the doors for global operators to buy up chains across the country.The promise is scale, better infrastructure, and tighter governance. But the reality looks a little different—lean budgets, shrinking salary hikes, and a growing focus on cost-cutting. And the fallout? Increasing staff attrition, decreasing academic quality, and schools trading their founder-led ethos for a standardised model.Tune in.*Disclosure: The writer comes from a family that previously owned a school acquired partially by International Schools Partnership (ISP)Compete in India's first and only case competition.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here: https://the-ken.com/case-competition-2025/ 

India's largest stockbroker, Groww, is chasing an ambitious IPO. But behind the headlines, its core broking business is under stress. Its clients are leaving, regulations are squeezing revenues, and profits are wobbling. To keep its $7–8 billion valuation intact, Groww is making big moves. It's acquiring loss-making wealth-tech startup Fisdom for $150 million and launching “W,” a new unit for the rich. Wealth management is the trend everyone wants in on, but can Groww really pull it off? Or is this just optics ahead of the IPO? Tune in.Compete in India's first and only case competition.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here: https://the-ken.com/case-competition-2025/ 

Most SaaS companies have accepted the “cloud and AI tax” , the cost they pay to Amazon, Google, and Microsoft for storage and processing data. But Zoho is refusing to play along. Famous for its frugality, Zoho is now building its own AI models and data centers to keep costs down for the small and medium enterprises that make up most of its clientele.While rivals lean heavily on third-party clouds, Zoho has bet on a homegrown LLM—Zia—to power its products and stay affordable. But the strategy comes with risks, because building AI from scratch demands huge capital and relentless innovation.Tune in.Compete in India's first and only case competition.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here: https://the-ken.com/case-competition-2025/ 

Urban Company's IPO is off to a roaring start. Retail investors snapped up shares within an hour of the issue opening. By the second day, demand was more than five times the supply, and in the grey market, the stock was already trading nearly Rs.40 above its official price band. The company has reported its first-ever annual profit, rolled out new services like Insta Help and Revamp, and is raising nearly Rs.1900 crore to fuel its next phase of growth.On paper, it's a remarkable turnaround story. But there's another side you won't find in most headlines. Urban Company has built its business on the backs of gig workers. A majority of them are women who have been asking for things as basic as employment benefits, fair policies, and a share in the company's success.In this special episode, we revisit host Snigdha Sharma's earlier conversation with two such workers whose voices cut through the numbers.Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here: https://the-ken.com/case-competition-2025/ 

Physics Wallah has filed for a ₹3,820 crore IPO earlier this week making it India's first  edtech unicorn to go public. Founded by Alakh Pandey, the YouTube tutor turned entrepreneur, PW disrupted test prep with free videos and low-cost courses. It scaled into a unicorn with offline centres, AI tools, and millions of loyal students. But as it steps into the public markets, Pandey's cult-like persona, the company's biggest strength, may also be its biggest risk. Can a business built around one man survive investor scrutiny?Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

With ties to the US and China on shaky ground, India is leaning on a new partner—the UAE. The economic relationship has surged past $100 billion in FY25, and this surge has resulted in Indian companies from Tata to Omega Seiki Mobility setting up shop in the Emirates' tax-free zones.Attractive incentives like access to capital, world-class infrastructure, and geographical centrality are attracting Indian manufacturers abroad. But this raises a big question: is the UAE a launchpad for India's global ambitions—or a risk to it's own manufacturing dreams?Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

The Online Gaming Bill 2025 has wiped out India's real-money gaming industry overnight. But the ripple effects extend far beyond fantasy cricket and poker tables.For years, payment aggregators like Razorpay, PhonePe, Cashfree, and PayU quietly powered the industry's explosive growth. They processed deposits, payouts, and billions of rupees in prize transfers every month. Real-money gaming wasn't just another client vertical. It was their golden goose that delivered high margins in a hyper-competitive market.Now, with the ban in place, these fintechs face a sudden revenue void. For some, gaming accounted for as much as 30% of net revenues. The loss comes just as many are prepping for IPOs, making the timing even more brutal.So, what does the gaming ban really mean for India's payments industry?Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Giva is shaking up India's jewellery market, long dominated by gold, with an unexpected bet on silver. Founded in 2019, the company has already grown into a $2 billion brand by targeting the massive but largely unorganized silver jewellery segment.Unlike competitors such as Caratlane and Bluestone that built their businesses around gold and diamonds, Giva has leaned on an “affordable luxury” play—high-margin silver products, agile design cycles, and impulse-friendly purchases. But challenges loom. Rising silver prices could cut into margins, and its aggressive offline push will test whether silver can truly rival gold in a market steeped in tradition.Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

India is rolling out the biggest reform to its Goods and Services Tax since 2017. The GST Council has approved a new structure that takes effect on September 22. It will reshape how everything from household essentials to cars, insurance, and services are taxed. The government says GST 2.0 will simplify compliance and lower costs, but several states warn of heavy revenue losses and economists question the design. Markets have already responded with key sectors moving sharply. In this episode we go over what changes, who benefits, who loses, and whether GST 2.0 can deliver on the promise of a simpler tax system.Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Harshjit Sethi, managing director at Peak XV and the firm's AI investment lead, has resigned, marking yet another senior exit. His departure follows the exits of longtime partners Shailesh Lakhani and Abheek Anand, raising fresh questions about India's largest venture-capital firm. And the timing is striking: Peak XV is also on the verge of its biggest payday yet, with upcoming IPOs from Groww, Pine Labs, and Meesho that could deliver billions. In this episode, we look at the paradox of Peak XV's best year colliding with its worst, and what it means for its global ambitions.Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

A severe shortage of seats and difficult tests result in about 25,000 Indians flying abroad to get a medical degree. The problems begin afresh when they return. Instead of warm welcomes, graduates are met with screening tests with high failure rates, tedious registration procedures and even unpaid internships.But, the thing is: India needs these doctors, and badly. For every 1260 people, we have only 1 doctor–a stark departure from the WHO recommended 1:1000 ratio. However, bureaucratic mazes and a lack of infrastructural support put these young doctors in a difficult position.Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

When Peyush Bansal spent more than Rs 200 crore to buy back Lenskart shares from investors at a deep discount, it wasn't just a bold trade. It was a rare  move few founders manage. He essentially clawed back equity before heading into an IPO. And this extra stake pushed him into “promoter” status, a role many startup leaders once avoided but are now racing to embrace. Why the sudden shift? What does it reveal about founders, investors, and regulators in India's IPO boom?Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

From the very public Ambani family feud to the private struggles of the Raymond family, the transfer of wealth and power has often been messy. With over 850,000 millionaires in India, and many of them looking to transition their wealth in the next decade, there's a growing, yet largely unaddressed market for a specific type of expert: the succession coach.Part mediator, part therapist, part strategist—they do more than just advise. They keep dynasties from tearing themselves apart.Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

On August 27, 2025, U.S. tariffs on Indian exports doubled to 50%, slamming nearly $60 billion worth of goods from textiles and gems to furniture and leather. Industry groups warn shipments to America could plunge by more than 40%, with job losses running into the hundreds of thousands. But behind the headlines lies a deeper story.For decades, Indian exporters leaned on the predictability of the U.S. market. But it was a comfort trap that left them dangerously exposed. Now, that comfort has snapped. Factories are idling, the rupee is weakening, and growth forecasts are being cut. And yet, this shock could also be the push India needs to diversify and build resilience into its export ecosystem. Can a crisis this severe become the catalyst for transformation?Tune in.More on Trump's tariffs:1. US consumers may not notice the ‘Made in India' tag, but after Trump's tariffs, their wallets will2. Biden said 'please' till 2024. Trump's saying 'penalty' in 2025Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Back in 2017, Google published the research that sparked the entire generative AI boom. But when OpenAI launched ChatGPT in 2022, Google was caught off guard. Fast forward to 2025, and Google's own AI, Gemini, is no longer a rushed response. It's a full-grown product, one the company is pushing hard by bundling it with Workspace and Google Cloud. In India, that strategy is already visible. Enterprises are adopting Gemini for everything from customer service to search to creative media. But here's the twist: India's cloud market is big on adoption but light on innovation, which means price matters. And Google is betting Gemini will give it the edge.Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

In March this year, a software developer that goes by Pea Bee online published a blog rather ominously titled ‘Everyone knows all the apps on your phone'. He found that several Indian app-based startups are flouting rules of Google Play—Android's app store—to access people's data.  In particular, some apps use a workaround to scrutinise the names and usage patterns of other apps on people's phones. In real time.Now, the fact that apps have a lot of your data may not be a surprise to you. We've been pretty cavalier about our data for some time now. Remember Digi Yatra? But the scary thing is that Indian companies are equally nonchalant about the user data they collect. The result? Data-security breaches have been on the rise. So what is a data conscious Indian customer to do? Tune in. *This episode was originally published on May 13 2025.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.One channel. Every show. No more switching feeds. Follow The Ken on Apple Podcasts or tune in on The Ken app.

Even though GLP-1 drugs have helped nearly 20 million people shed weight across the world since 2021, Indians had to wait until 2025 to get in on the action legally.To be fair, the country wasn't entirely in the dark. Semaglutide—the molecule behind pharma giant Novo Nordisk's blockbuster drugs Ozempic and Wegovy—was already available for diabetes treatment. But this March, Eli Lilly's Mounjaro (which uses a different molecule, tirzepatide) entered the market. In July, Wegovy arrived. And suddenly, India went from “we know GLP-1” to “we want the skinny shot”.Since then, the GLP-1 market in India—across diabetes and weight loss—has grown from Rs 531 crore to Rs 628 crore. And now, depending on the vantage point, things are about to get much bigger. And much cheaper.And naturally, pretty much every major Pharma major wants in on the action. Tune in. Do you work in IT? Take our surveyWant to join The Ken's team? Fill this form. 

Lenskart is gearing up for a nearly $1 billion IPO after closing FY25 on a strong note with ₹6,652 crore in revenue and ₹297 crore in profit. What's even more impressive is that almost 40% of that revenue now comes from its more than 600 stores outside India, rare feat for an Indian consumer brand.Unlike peers such as Zomato and Ola that stumbled in global markets, Lenskart has taken a slow-and-steady approach, leaning on selective acquisitions, smart investments, and joint ventures to expand abroad. At the heart of its success is a vertically integrated supply chain that gives the company pricing power, agility in launching new products, and the ability to deliver consistent quality no matter the geography. Tune in.Want to join The Ken's team? Fill this form.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

The Online Gaming Bill, 2025 has sent shockwaves through India's booming fantasy sports industry. Within hours of its passage in the Parliament on Wednesday, Dream11, the country's first fantasy sports unicorn with over 200 million users, found itself on the chopping block. Smrita Singh Chandra, a former VP at Dream11, called the ban on real-money online games 'deeply unjust' and 'unethical,' warning of devastating economic fallout.At stake is the fantasy sports industry valued at nearly $2 billion and projected to hit $5 billion by 2030. But the government isn't just worried about gaming addiction. It cited money laundering, tax evasion, and even national security risks.In this episode, host Snigdha Sharma unpacks the storm around Dream11: how the platform works, why Indian courts have long defended it as a 'game of skill,' and why critics and now the government, insist it is actually just gambling in disguise. Tune in.Want to join The Ken's team? Fill this form.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

OpenAI has just launched a special, India-only plan for ChatGPT. It makes access cheaper here than almost anywhere else in the world. At first, it looks like a win for millions of Indians who'll get to try cutting-edge AI at a fraction of the cost.But for India's AI startups, it may be a different story. Competing with global giants that have billions in capital, access to compute, and a head start on scale is already tough. Add aggressive pricing, and the playing field gets even steeper. After all, if Indians aren't paying with money, they're likely paying with something else: data and usage.So where does that leave Indian AI? Can startups like Sarvam, Krutrim, and others still carve out a niche through language, verticals, or local trust or will they be reduced to distributors for the biggies?Find our last episode on Sarvam here. Want to join The Ken's team? Fill this form.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

On paper, 360 One Wealth and Asset Management looks flawless: a ₹42,000 crore market cap, among India's largest pools of assets under management, and a co-founder CEO with a near-mythical reputation.But beneath that shine, the cracks are widening. Within a year, three of its most influential leaders—including co-CEO Anirudh Taparia—walked out, with over 100 employees following. Promoters and insiders are offloading stock, and even early backers like Bain Capital are quietly easing out.Officially, 360 One insists attrition is low and the fortress is intact. But industry insiders say otherwise—that the real impact of these exits is only beginning to play out.In this episode, we dig into the unraveling of an industry darling. Why are star rainmakers leaving? How deep does the unease among shareholders run? And what does it say about the future of wealth management in India as younger, more nimble rivals rise?Tune in. Do you work in IT? Take our surveyWant to join The Ken's team? Fill this form. 

IIMs are increasingly counting on students opting out of the placement process to maintain their 100 per cent placement facade.The playbook is simple, really. If too many students remain unplaced by the end of the cycle, send them an email suggesting they opt out. Or, like IIM Amritsar, just inform students that if they're not placed, they will be considered as having “opted out”.Of course, it's all just to keep up appearances. When 40 out of 45 students get placed, and 5 opt out, the 100% placement claim becomes a technical truth.Turns out, that's the unfortunate byproduct of a tough and constant competition to get the best talent.Tune in. Listen to the latest episode of 90,000 Hours on Apple or The Ken app Want to join The Ken's team? Fill this form. 

India's startup boom has lost its spark. Venture capital funding in the first half of 2025 dropped to just $3.6 billion—the lowest since 2016. Fresh ideas are scarce, and investors are stuck with fewer bets to make.So who's still getting the money? Familiar founders. Even those with messy track records. Pharmeasy's co-founders, whose healthtech giant crashed from $5.6 billion to $460 million, raised fresh funds for All Home. Whitehat Jr's Karan Bajaj, criticized for misleading ads, secured $16 million for his new venture.Why are VCs are backing baggage over breakthroughs? Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

On 19 March, the Indian government slashed incentives for UPI transactions by more than half to Rs 1,500 crore for FY25.After it launched in 2016, UPI very quickly became the backbone of India's digital economy–thanks to demonetisation, and well, the pandemic. Most importantly, it was the radical decision to keep it free that fuelled its growth. No merchant fees. No transaction costs. But the zero-MDR policy came at a price because payment processors lost more than 2500 crore last year alone. And with the new budget cut, it will get worse.The system is clearly showing signs of strain.While UPI continues to post record volumes—18 billion transactions in March alone—many are asking an uncomfortable question:Can India keep up its digital payments miracle without letting the infrastructure collapse under its own weight?Tune in.Do you think people will stop using UPI if there is a small fee involved?*This episode was originally published on 21st April, 2025. Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

On average, over 35 startups shut down every day in India. Employees move on to their next stint, but most founders find themselves unemployed, thanks to their high pay and a leadership attitude. Why? Think of it this way. What makes a good founder? Leadership, independence and a penchant for the unconventional. But what happens when these very strengths are seen as weaknesses when they're on the other side of the hiring table?Tune in. 

It's been a tough couple years for E-commerce in India. And no one has quite borne the brunt of it like Amazon. Between tough competition from the likes of Meesho and Flipkart, not to mention the legion of quick commerce platforms that have completely changed the way we shop, and profitability pressures – Amazon is stuck between a rock and a hard place. But now it is trying to turn back the clock. Leading that endeavour is Samir Kumar, who took over and the new country manager in October 2024. Since then he's been exploring new ways of working. Kumar has picked Prime as the chosen path to profitability. After all, Prime users spend nearly twice as much as their non Prime peers and contribute more than half of Amazon' India's business. The second emphasis is on speed: something the previous leadership thought wasn't worth their time, per at least three managers. A couple of months ago, the company finally launched its quick-commerce service, Amazon Now, in select cities. But the timing could've been better. Tune in. 

The new Income Tax Bill 2025 was passed by the Lok Sabha without debate yesterday. It is a huge step towards simplifying and modernising India's tax system after six decades. But what does this major reform mean for you, the average taxpayer? Tune in to find out.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

The Indian government is losing patience with consumer-tech platforms using dark patterns or manipulative design tricks.In late May 2024, Consumer Affairs Minister, Pralhad Joshi, gathered the country's biggest internet companies, Amazon, Google, Zomato, Ola Electric, etc to give them an ultimatum: clean up your user interfaces by September 5 or face the consequences.From hidden fees on Amazon to guilt-inducing pop-ups on Indigo, these tactics push users into spending more money, sharing more data, or giving up more control, often without realising it. And they're deeply baked into how these companies grow, making them hard to remove without hurting the bottom line.Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Just a year ago, U.S. officials publicly encouraged India to buy discounted Russian oil to help stabilise global markets during the Ukraine war. But fast forward to 2025, and the U.S, under President Trump, has slapped India with the highest tariffs in the world: 50% on its exports. Trump has accused India of funding Putin's war machine.So what changed?In this episode, we break down how India went from energy partner to trade target for doing exactly what the U.S. once asked. We also look at the double standards: America's own imports from Russia and its backing of Israel in Gaza.Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. One channel. Every show. No more switching feeds.Follow The Ken on Apple Podcasts or tune in on The Ken app.

Earlier this week, Andrew Tulloch, co-founder of Thinking Machines and one of the key engineers behind OpenAI's GPT-4, reportedly said no to a jaw-dropping $1 billion offer from Zuckerberg's Meta. Why would anyone say no to that kind of money? The answer lies in a high-stakes conflict for the soul of AI. From Microsoft crippling Inflection AI and Meta's $200M poaching spree to a growing rebellion led by top AI minds like Mira Murati, Andrew Tulloch, and Dario Amodei, we look at big tech's desperate bid to own AI by buying its creators.Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. One channel. Every show. No more switching feeds.Follow The Ken on Apple Podcasts or tune in on The Ken app.

In just over a year, EY India has seen at least 10 partners from its tech consulting division quit. Many of them were pioneers of significant practices like data analytics, cybersecurity and SAP. What's interesting is how they left. There were no public announcements, or farewell parties. It was almost like these senior partners vanished from some of the consulting giant's most prized divisions. And with them, they've taken full teams, clients and decades of institutional memory. Now, its not that senior people stepping down is out of the ordinary. It's the fact that these resignations came in such close succession. They hint at a pattern. Tune in.  One channel. Every show. No more switching feeds.Follow The Ken on Apple Podcasts or tune in on The Ken app.

Ankit Nagori and Mukesh Bansal may have started the fitness unicorn Cult.Fit together, but their journeys since then are a study in contrasts.On one hand is Cult.Fit. It's been a little over a year since Mukesh Bansal stepped down as Cult's CEO. When The Ken reached out to him asking why, he clarified that he still remains involved. But involvement, of course, is a spectrum – sometimes it means steering the company to an IPO. The catch is that while Cult.fit wants to go public next year, there is no DRHP yet. There is also no FY25 data on the Ministry of Corporate Affairs website. Then you have Nagori's big bet – Cure.Foods. Under Nagori's leadership, Curefoods went from 2 crore in revenue in FY21 to 775 crore in FY25. That's according to its draft IPO documents filed in June. Yup, Curefoods is also looking to go public. But unlike Cult, Nagori has a DRHP, a valuation, and a business that sells things people eat. While Eat.fit was all about quinoa and millets, Curefoods evetnually became about what sells. After all, the focus was to scale. Tune in. Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. One channel. Every show. No more switching feeds.Follow The Ken on Apple Podcasts or tune in on The Ken app.

India's coffee scene looks like it is booming with new cafes, trendy menus, and big international names. But the truth behind is that almost no one is making money.And then came along Zepto Cafe, the 10-minute coffee delivery, that wanted to change everything. In early 2025, it was clocking 100,000 daily orders and a $100 million run rate. But just months later dozens of its locations shut down.Why did Zepto, with its speed, scale, and infrastructure, end up like every other coffee brand in India? It all boils down to brutal economics.But if Zepto couldn't make coffee profitable in India, can anyone?Tune inDaybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. One channel. Every show. No more switching feeds.Follow The Ken on Apple Podcasts or tune in on The Ken app.

A 25% tariff on Indian textiles maybe a blow to India's exports but that's only half the story.The latest trade move by Donald Trump could hit closer to home for American consumers. India is the third-largest supplier of apparel and home textiles to the U.S. after China and Vietnam. Both countries already face heavy tariffs from the US. Together, China, Vietnam, and India account for nearly 60% of American clothing imports.So what happens when all three get taxed?In this episode, we examine the possible ripple effects on American retailers, sustainable fashion, small brands along with the average Target shopper. Meanwhile, India isn't sitting quietly. It's already diversifying into Europe, Africa, and other regions.Is this really about bringing back American jobs? Or will U.S. consumers be made to foot the bill?Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories. One channel. Every show. No more switching feeds.Follow The Ken on Apple Podcasts or tune in on The Ken app.

IVF chains in India aren't deterred by paltry things like probabilities. They've made IVF the new C-section—essentially, a revenue-generating procedure pushed before natural alternatives are even considered. All at 4X the cost of a C-section, or around Rs 2 lakh for a single cycle.The result is a $1.4 billion IVF market in India—10 times the market for cataract surgery, the most common procedure worldwide.Unsurprisingly, venture-capital and private-equity firms have swooped in for the kill. That this growth is coming at the cost of quality care is the real problem. Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Lenskart has grown into one of Asia's biggest eyewear companies and is now gearing up for a massive IPO. It is aiming to raise ₹2,150 crore through a fresh issue as part of an ₹8,000 crore public offering. But as the company prepares to go public, a storm is brewing behind the scenes.A group of former franchise store owners is accusing Lenskart of unfair practices and even fraud. They're alleging they were kept in the dark about store finances and undercut by company-owned outlets opening next door. Now, these franchisees are pushing the Karnataka High Court to reopen an investigation into the company even as Lenskart insists it's a contractual dispute.Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

When Dreamfolks Services launched in India, it built the system that made airport lounge access work. It connected banks, card networks, and travellers to lounges across the country. For years, it stayed behind the scenes, powering the perks many took for granted.Now, it's being pushed out.In this episode, we look at how Adani, India's largest airport operator, is moving quickly to take control. Not just of the runways, but everything inside the terminals. Lounges, food courts, duty-free shops, and retail outlets are all being brought in-house. Some are being replaced. Others are being rebranded. And almost all are being absorbed by companies tied to Adani.Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

Globally, virtual currencies are back in the limelight. In India, UPI transactions hit record highs almost every month. Yet, the value of cash in circulation has gone up by Rs 2 lakh crore. Sure, the transaction value of the e-rupee, or the digital form of the fiat currency, has increased, but it's driven more by banks doling out allowances to employees than any real market demand.But the reality is that the landscape of money's partial substitutes in India, a digital-payments pioneer, shows little change to the status quo.Tune in.

In this episode, hosts Snigdha Sharma and Rahel Philipose are joined by interdisciplinary artist and internet truth-teller Anurag Minus Verma to talk about what's really happening to Substack and why it matters. The online publishing platform began as a utopian space for writers and artists that promised no algorithms, no ads and no hustle for likes. It allowed for writers and readers to forge direct connections for a simple 10% cut. But with a fresh $100 million in VC funding and a growing noise about discovery feeds and advertising, there seems to be a quiet shift toward platformisation. Anurag, the voice behind the Substack newsletter Culture Café, has been writing at the intersection of caste, cinema, digital absurdity, and internet culture long before Substack became a post-Twitter haven. As a digital artist who deeply understands the performance of knowledge in the age of monetised identity, he helps us unpack this growing tension between artistic freedom and growth strategies on online platforms. Is the enshittification of Substack now inevitable? How can artists adapt, resist, and survive in these constantly shifting digital ecosystems? Tune in!Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

On July 22, 2025, a court found former ICICI Bank CEO Chanda Kochhar guilty of accepting a ₹64 crore bribe from Videocon Group promoter Venugopal Dhoot. The bribe was allegedly routed through her husband's company, NuPower Renewables, just a day after ICICI sanctioned a ₹300 crore loan to Videocon in 2009.In today's episode, we trace the complete timeline, from the first whistleblower alert in 2016 to the 11,000-page CBI chargesheet and the 2022 arrests of the Kochhars. We also look at how internal governance failures and unchecked conflicts of interest allowed this to unfold inside one of India's largest private banks.Tune in.