LeanCast: Product Innovation & UX Design

Send us a textYuno Myung shares how he built a real, working mobile app with AI—from prompt engineering to full-stack development. He dives into tools, failures, breakthroughs, and what it's really like building with Claude and ChatGPT. No hype, just a raw look into AI-assisted product creation. You can find Yuno here: https://www.linkedin.com/in/kmyung91Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a text This session dives deep into using generative AI tools for video, design, and app development—without code. Learn how mastering prompts can unlock professional-grade outputs, from animated marketing videos to functional web apps. It's a hands-on walkthrough of creativity and productivity in the AI era. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textEnterprises are racing to integrate AI — but most aren't ready for the risks. Francesco Tisiot, Field CTO at Aiven, breaks down why real-time data, strong infrastructure, and clear governance are no longer optional. If your AI agent makes decisions in milliseconds, your data better be bulletproof.You can find Francesco here: https://www.linkedin.com/in/francescotisiotInterested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a text Umutcan Duman, CEO of Evreka, joins us to share how a group of engineers turned waste collection into a global smart tech platform. From IoT sensors to AI-powered insights, they've been solving real problems long before the buzzwords. This is the story of building Evreka — one bin at a time. You can find Umutcan here: https://nl.linkedin.com/in/umutcandumanInterested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textReady to build smarter, not louder? Robin Jose breaks down how AI tools are leveling the playing field—and why true creators win by building with intention, not just chasing clout. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textI interviewed a voice-first AI about UX, ethics, and the future of human-AI interaction. AI meets UX in this exclusive interview with Sesame.We explore natural interfaces, ethical design, and the future of human-computer interaction. A first-of-its-kind episode for designers, devs, and tech futurists.You can try Sesame here: https://www.sesame.com/Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a text In this episode, we sit down with Lennard Kooy, founder of Lleverage, to explore how AI-driven automation is evolving beyond technical barriers. From his days leading marketing tech at ITG to building a next-gen automation platform that starts with just a prompt, Lennard shares his vision for a frictionless future where AI meets real business needs. We talk about UX patterns, agent-first interfaces, and why the next great SaaS products won't look like SaaS at all. You can find Lennard here: https://www.linkedin.com/in/lennardkooy/Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a text What if vibe coding actually felt good?  In this episode, we break down the vibe coding workflow: a mindset that centers creative energy and flow over complexity and rigid setups. If you've ever felt stuck, overwhelmed, or like your tools are in control, this one's for you. Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textIn this insightful episode, Behrad engages with entrepreneur John Rush, a visionary who's revolutionizing the SEO and UX landscape. The conversation centers on Rush's innovative approach to making sophisticated SEO tools accessible to small businesses at a fraction of traditional agency costs.Rush shares his journey of creating SEO Bot, an AI-powered tool that performs SEO tasks for only $100 per month, compared to traditional agencies charging $3,000+ monthly. This stark price difference reveals an industry truth: many expensive "human-led" SEO services are already heavily AI-driven, but without the transparency Rush advocates for.The discussion highlights Rush's philosophy on democratizing startup opportunities. His mission extends beyond mere tool creation—he aims to level the playing field for local businesses competing against franchises, schools against large institutions, and entrepreneurs outside traditional tech hubs. By making enterprise-level SEO accessible for "pocket money," Rush envisions a future where innovation isn't limited to Silicon Valley elites.A significant portion of the conversation explores Rush's exceptional approach to UX design. With a master's degree in UX, Rush explains how his design philosophy for SEO Bot creates an interface so intuitive that even non-technical users like "a 50-year-old flower shop owner" can successfully implement SEO strategies. Rush believes remarkable UX design serves as its own marketing—products that surprise and delight users generate organic sharing and discussion.The podcast also reveals Rush's ambitious roadmap for SEO Bot, which includes expanding capabilities to build tools and directories automatically, optimize existing web pages, and function as a complete SEO department. A parallel tool called PR Agent will handle external content distribution across social media and blogs, helping businesses appear in LLM-based searches like those from Grok and other AI search engines.Rush offers valuable insights about Google's evolving approach to AI-generated content, explaining that Google doesn't penalize AI content per se, but rather low-value content regardless of its source. He describes how Google now relies heavily on user behavior signals to determine content quality, giving all content—human or AI-created—a chance to prove its value.Throughout the conversation, Rush emerges as both a technical innovator and a philosophical thinker about technology's role in society. His vision goes beyond profit to encompass "a more even distribution of wealth" through democratized access to powerful marketing tools.For listeners interested in AI, SEO, entrepreneurship, or UX design, this episode provides concrete examples of how AI tools can empower small businesses when combined with thoughtful, human-centered design. Rush's SEO Bot exemplifies a new generation of AI tools that don't just automate tasks but make previously exclusive professional services accessible to entirely new segments of society.You can find John Rush here: https://www.linkedin.com/in/johnrushx/Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textIn this groundbreaking episode of UX for AI, Adam, a veteran UX designer and entrepreneur with over 15 years of experience, shares his journey of leveraging AI to transition from traditional design workflows to building a full-scale LinkedIn competitor—entirely on his own. The discussion dives deep into the seismic shifts happening in the UX/UI landscape as AI tools like Cursor, Claude, and Builder.IO empower designers to take on development roles, blurring the lines between design and engineering.Adam begins by outlining his ambitious B150 project: a professional social network combining the best of LinkedIn and Reddit, built almost entirely with AI-assisted coding. He reveals how AI has enabled him to overcome technical barriers, allowing him to prototype, iterate, and even pivot rapidly—something that would have required a full engineering team just a year ago. Key to his workflow is the integration of design tools like Figma with AI-powered development environments, where plugins like Builder.IO translate designs directly into React code, while tools like Neon DB handle backend infrastructure seamlessly.The conversation explores critical lessons for designers navigating this new paradigm:The Rise of the "Multi-Tool Designer": Adam argues that UX professionals must now embrace coding (or "vibe coding" with AI) to stay relevant, as companies increasingly consolidate roles. He shares how his hybrid skills in design, product strategy, and AI-aided development have let him operate as a "team of one."AI-Driven Workflows: From generating database schemas with ChatGPT to styling components using Tailwind and Radix, Adam breaks down his stack and demonstrates how AI accelerates tasks like authentication (NextAuth), component libraries, and even dark-mode implementations.The Pitfalls and Power of AI: While AI tools like Cursor (his preferred alternative to GitHub Copilot) dramatically speed up development, Adam emphasizes that foundational UX thinking—user flows, accessibility, and design systems—still requires human oversight. He recounts rebuilding his entire app from scratch after a hardware failure, stressing the importance of Git hygiene.Host Behrad and the audience probe Adam on the future of UX careers, with questions like: Should new designers learn to code? How is AI reshaping job expectations? Adam's answer is optimistic but pragmatic: UX is evolving, not disappearing. Designers who augment their craft with AI and development skills will thrive as "CEOs of the future," capable of owning products end-to-end.Packed with actionable insights—from Figma-to-code plugins to database best practices—this episode is a masterclass for designers ready to harness AI and redefine their role in the tech ecosystem. Whether you're a seasoned pro or a newcomer, Adam's story proves that with curiosity and the right tools, the gap between design and development has never been smaller.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textIn this insightful episode, a seasoned developer shares their hands-on experience comparing various AI-powered web development tools to determine which solutions work best for different project requirements. After spending a month "in the trenches" testing these platforms, they provide a practical breakdown of the strengths and limitations of popular tools like Bolt, Lovable, and custom coding environments.The episode begins with the speaker acknowledging the overwhelming number of AI web development tools flooding LinkedIn feeds, causing confusion for many who aren't sure which solution best suits their needs. Working at a production studio that needs to regularly test new applications, they've created a comprehensive comparison to help others navigate this rapidly evolving landscape.At the heart of the discussion is a real-world test case: recreating Booking.com's homepage. The speaker demonstrates how they rebuilt the site with different approaches, comparing the results side-by-side. They distinguish between "one-shot effect" platforms like Bolt and Lovable, which produce impressive initial results quickly but become difficult to refine, versus a more traditional programming environment that offers greater control despite requiring more setup time.Using visual examples, the speaker shows how Bolt produced better one-shot results than Lovable (though they acknowledge this might be due to using Bolt's paid version versus Lovable's free tier). The comparison extends to creating an Airbnb-style listing page, where the differences in layout refinement capabilities become evident. While Bolt created a functional page in just ten minutes, the custom solution took three hours but provided significantly more control over nuances and styling details.The speaker's preferred custom setup includes Windsurf (similar to Cursor), Claude 3.7, and libraries like Three.js—providing a senior programmer's environment with complete control. They emphasize the importance of version control through GitHub for larger projects and the freedom to change libraries and add APIs as needed.A key insight from the episode is the changing role of designers in this AI-powered landscape. Rather than creating mockups in Figma, designers are becoming "curators" who find exemplary references and iterate rapidly, prioritizing time-to-market over pixel perfection.The speaker concludes with an impressive demonstration of building a custom video compression tool in just ten minutes, reinforcing their philosophy that mastering these development environments enables continuous creation and problem-solving without relying on pre-built solutions.The episode offers practical advice for viewers: use Bolt or Lovable for quick projects where you can accept their limitations, but invest in learning custom environments like Cursor or Windsurf for longer-term projects requiring fine-tuned control. The speaker encourages viewers to embrace these tools now, noting that despite the learning curve requiring longer work days, the investment in understanding these technologies will pay dividends in future development capabilities.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textIn this thought-provoking episode of UX for AI, host Behrad engages with Bob Van Luijt in a philosophical exploration of creativity, language, and technology in the AI era. Bob, the founder of Weaviate (a vector database company), shares insights that blend his unique background in both music and technology.The conversation begins with Bob reflecting on his identity not as a musician or coder specifically, but as someone who "likes to make stuff" - emphasizing his passion for the creative process across different domains. He discusses his TED talk about language's fascinating ability to express infinite new ideas with a finite alphabet, drawing parallels between literature and software as systems of formal language.A central theme emerges around formal languages and their evolution alongside technology. Bob explains how spelling itself emerged from the practical needs of the printing press, drawing an analogy to how AI prompting languages are evolving today. As technology advances, we naturally develop more structured ways to communicate with it - a pattern repeating throughout history.The discussion turns to anxieties within creative communities about AI replacing human creativity. Bob dismisses these concerns, noting that similar fears have accompanied every technological advancement throughout history. He articulates a nuanced perspective: machine creativity and human creativity are fundamentally different, with humans uniquely able to assign aesthetic value to creative works. He challenges the notion that people in traditional "creative" roles have exclusive ownership of creativity, pointing out that creativity exists across all professions and endeavors.In the latter part of the conversation, Bob explains vector embeddings - the technology behind his company Weaviate. He describes how these multidimensional representations of information allow AI systems to understand relationships between concepts without explicit programming. By converting unstructured data (like text, images, and audio) into vector embeddings, organizations can unlock new capabilities for information retrieval and generation.The episode concludes with Bob's perspective on enterprise AI adoption, offering unexpected advice: companies should focus on bringing in talented Gen Z employees who intuitively understand emerging technologies. He suggests that the tension between experienced professionals and youth with "antennas" for what's new creates a productive dynamic for innovation.Throughout the conversation, both host and guest express excitement about the current moment as an unprecedented opportunity for creation and innovation. Their infectious enthusiasm culminates in a call to action for listeners to stop theorizing and start building, as the barriers to creation have never been lower in the age of AI.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textIn this engaging episode of "UX for AI," listeners are taken on an exploratory journey through the diverse ecosystem of applications built using the Lovable platform. The host begins by sharing their personal experience with Lovable, expressing enthusiasm about their initial interactions while acknowledging they haven't yet fully committed to the paid subscription. This episode doesn't focus on the platform itself but rather on the fascinating array of products created with it.The host methodically walks through dozens of applications featured on Lovable's launch page, providing insightful commentary on each. From healthcare innovations like Doctor Lens AI, which offers advanced skin analysis and detection, to financial tools such as "Debt Free," a comprehensive debt management platform, the range of applications showcases the versatility of the Lovable development environment.Among the notable mentions are variant tracking systems for inventory management, workflow optimization tools, and even humorous applications like the "Critical Protocol" suite that offers office-friendly joke generators and passive-aggressive workplace sticker creators. The diversity continues with practical utilities like "Croc Show," which transforms natural language into powerful shell commands, and "Rapid Design," which analyzes WhatsApp chat exports to provide visual insights into conversation patterns.The host gives special attention to several standout applications. "Fabula," an AI storyteller that creates personalized stories for children, receives particular praise. Similarly, the "Coloring Creator," which generates custom coloring pages for kids using AI, is highlighted as having genuine practical value for families looking to save money on children's activities.E-commerce solutions also feature prominently, with one application promising to reduce development time from months to weeks by providing a comprehensive system including user roles, product management, and payment processing functionality. The host compares this favorably to established platforms like Shopify.Throughout the episode, the speaker maintains a balanced perspective, acknowledging when ideas seem particularly innovative or commercially viable while also noting when others appear to be more experimental in nature. They observe that many creators seem to be using these projects as learning opportunities rather than pursuing immediate commercial success.The podcast concludes with the host encouraging listeners to visit Lovable's launch page to explore these applications firsthand and gain inspiration for their own projects. They emphasize the importance of experimentation, noting that finding a truly exceptional idea often requires multiple attempts. The host promises future episodes will continue to showcase their own experiments with the platform.This episode serves as both a showcase of current trends in AI-powered application development and a practical demonstration of what's possible using the Lovable platform. For developers, designers, and product managers interested in the intersection of user experience and artificial intelligence, the episode provides valuable insights into where innovation is happening and how new tools are enabling faster, more creative development processes.The final message encourages listeners to embrace experimentation, try different approaches, and discover which applications might work best for their specific needs—a philosophy that appears central to both the podcast's ethos and the Lovable platform itself.Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textIn this enlightening conversation, we welcome 22-year-old serial entrepreneur Sebastian Hjärne, founder and CEO of Talentium, who shares his remarkable journey from school dropout to innovative tech founder. Sebastian opens up about his unconventional path, revealing how his boundless energy and constant stream of ideas made traditional education challenging. Rather than following the prescribed route of university, he chose to dive directly into entrepreneurship immediately after completing school in Sweden, despite concerns from friends and family.Sebastian takes us through his entrepreneurial evolution across three distinct ventures. His first company emerged from identifying the difficulties in technical recruiting, which led to a successful exit after just seven months. His second venture, Clay Green, came from an unexpected source—tennis lessons. After noticing the environmental waste of tennis balls, Sebastian created a company that collects millions of tennis balls, separating the felt for insulation and rubber for children's playgrounds, showcasing his ability to solve problems across vastly different industries.The conversation reveals how these experiences led Sebastian back to his original passion—fixing the broken recruitment process—with Talentium. He describes the platform's innovative approach, using an AI-powered ChatGPT-like interface that streamlines the entire hiring journey. Talentium automates tedious aspects of recruitment while maintaining human connection, allowing users to find candidates, communicate with them, schedule meetings, and even record and summarize interviews automatically.Sebastian shares exciting insights about Talentium's upcoming evolution, explaining how they're refining their approach from seven distinct functions to a single, seamless workflow. He emphasizes their mission to become an essential recruiting tool for businesses of all sizes, from startups to enterprises, by addressing the universal challenge of finding and hiring talent efficiently.The discussion extends beyond Talentium to Sebastian's thoughtful perspectives on the future of AI applications. He cautions against the trend of companies simply adding "AI" labels to their products without solid foundations, stressing that successful AI integration requires robust underlying systems. Sebastian envisions progression from prompt-based interactions to agent-based approaches where AI can autonomously handle complex tasks like booking travel or managing recruitment.Throughout the conversation, Sebastian's entrepreneurial philosophy shines through—identify real problems, build solutions that work, and continually iterate based on user feedback. His journey demonstrates how personal frustrations can inspire innovative businesses, as his struggles with recruitment across all his ventures ultimately led to creating a solution that could transform the industry.Sebastian's inspiring story serves as a powerful reminder that unconventional paths can lead to extraordinary outcomes, and that entrepreneurship offers an alternative route for those who, like him, might not fit neatly into traditional educational structures. The episode concludes with his encouraging message to listeners: "Just start, just do it," reinforcing that the best way to learn is by taking action and figuring things out along the way.You can find Sebastian at: https://www.linkedin.com/in/sebastian-hj%C3%A4rne-4445961a4/https://talentium.io/Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textIn this thought-provoking episode of UX for AI, we dive deep into the transforming landscape of design with Felix Lebedinzew, a seasoned product designer with extensive experience in fintech and insurtech. Felix brings valuable insights from his work at leading companies like Revolut and GetSafe, offering a unique perspective on how AI is reshaping the design profession.The conversation explores the fundamental shift happening in the design industry as AI tools become more sophisticated and accessible. Felix articulates how traditional roles are being redefined, with designers evolving from pixel-pushers to system architects. He introduces the concept of the "generalist builder" – individuals who can leverage various AI tools to accomplish tasks that previously required specialized teams.Felix and the host discuss how the democratization of design tools is enabling people with little formal training to create sophisticated digital products. They highlight that while AI can handle much of the execution work, human designers still bring crucial value through their taste, judgment, and ability to create unique brand identities that resonate with users.The conversation also touches on the rise of "always-on experiences" – AI-powered systems that continuously work in the background, requiring designers to rethink how they communicate ongoing processes to users. Felix shares his perspective on how designers need to become more strategic, focusing on creating systems rather than individual interfaces.A particularly insightful moment comes when they discuss the concept of "lazy designers" – not in a negative sense, but as problem-solvers who create efficient systems that eliminate repetitive work. This approach allows designers to focus on higher-impact activities and expand their influence across organizations.The episode offers practical wisdom for designers navigating this shifting landscape, emphasizing the importance of curiosity, continuous learning, and a willingness to explore beyond traditional design boundaries. Felix encourages designers to embrace their unique position as connectors between different stakeholders and to take initiative in identifying and solving problems.Throughout the conversation, both speakers maintain an optimistic outlook, viewing AI not as a threat but as an opportunity for designers to elevate their craft and impact. They acknowledge the challenges but emphasize that designers who adapt and focus on creating value through systems thinking will thrive in this new era.This episode provides valuable insights for designers at all career stages, product managers, and anyone interested in understanding how AI is transforming creative professions. Felix's practical experience and forward-thinking approach offer both inspiration and actionable strategies for navigating the evolving design landscape in the age of AI.You can find Felix at: https://www.madebyfelix.com/Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textIn this episode of UX For AI, host Behrad Mirafshar sits down with Jesper Bylund, a freelance designer and former Head of User Experience at n8n, to dive deep into the fascinating world of UX design, artificial intelligence, and the no-code revolution. Jesper brings a wealth of experience from his time at n8n, a leading automation platform that has redefined how businesses and individuals approach workflow automation. Together, Behrad and Jesper explore the challenges and opportunities at the intersection of UX and AI, offering valuable insights for designers, creatives, and tech enthusiasts alike.The conversation kicks off with Jesper reflecting on his journey at n8n, where he played a pivotal role in shaping the user experience of a tool that has become a sensation in the no-code space. He shares the story of how n8n evolved from a side project into a powerful platform that allows users to visualize and automate complex workflows through a node-based interface. Jesper explains how the team navigated the challenges of designing for such a versatile tool, and how they integrated AI capabilities to enhance its functionality. He also touches on the importance of rapid iteration and experimentation, especially when working with emerging technologies like AI.As the discussion unfolds, Jesper and Behrad delve into the broader implications of AI for the creative industry. Jesper emphasizes that AI is not a replacement for human creativity but rather a tool that can amplify it. He discusses how AI can handle repetitive tasks, freeing up designers to focus on higher-level problem-solving and innovation. However, he also cautions against the pitfalls of over-reliance on AI, stressing the importance of maintaining a human touch in design. The conversation takes an interesting turn as Jesper shares his thoughts on the future of AI-driven design tools, predicting that we'll see an explosion of creativity as more people gain access to powerful, easy-to-use tools.One of the most compelling parts of the episode is Jesper's explanation of how AI and no-code tools are democratizing technology. He talks about how platforms like n8n are empowering non-technical users to build complex automations and even entire applications without writing a single line of code. This, he argues, is leveling the playing field and enabling a new wave of innovation. Jesper also shares his excitement about the potential for AI to revolutionize research and development, citing his work on Find Insight, a research tool that leverages AI to conduct user interviews at scale.Throughout the episode, Behrad and Jesper touch on a range of thought-provoking topics, from the philosophical underpinnings of the scientific method to the importance of questioning assumptions in design. Jesper shares his skepticism about the concept of “validation” in research, arguing that true progress comes from disproving hypotheses rather than confirming them. This leads to a fascinating discussion about how designers can adopt a more critical and experimental mindset in their work.The episode wraps up with Jesper offering advice for designers and creatives navigating the AI revolution. He encourages listeners to embrace the uncertainty and rapid pace of change, urging them to experiment fearlessly and stay curious. Tune in to UX For AI for a deep dive into designing the future.You can find Jesper here: Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textThis podcast transcript features a conversation between the host and Arun, the founder and CEO of Electric Miles, a company specializing in AI-driven smart charging and energy flexibility solutions for electric vehicles (EVs). The discussion explores the intersection of AI and energy, focusing on how technology can optimize EV charging, reduce costs, and contribute to a more sustainable energy future.Arun shares his journey from working in the traditional energy sector, including roles with utilities in the UK and Europe, to founding Electric Miles. His inspiration came after driving a Tesla Model S, which he felt was years ahead of other vehicles in terms of technology and performance. This experience, combined with his background in energy, led him to explore how AI could revolutionize EV charging. He realized that while EVs are environmentally friendly, the electricity used to charge them often comes from non-renewable sources like coal or gas. This insight drove him to develop a solution that not only optimizes charging costs but also ensures that EVs are charged using renewable energy whenever possible.Electric Miles started as a web application designed to help EV owners charge their vehicles at the cheapest and greenest times by leveraging grid data and renewable energy availability. The platform has since grown significantly, now serving over 13,000 users and managing more than 300,000 charging sessions. Arun explains how the platform uses AI to automate charging schedules, ensuring that vehicles are charged during off-peak hours or when renewable energy is abundant. This not only reduces costs for drivers but also alleviates strain on the grid.One of the key innovations Arun discusses is energy flexibility, where EV owners can earn money by adjusting their charging behavior. For example, during peak demand, EV owners can choose not to charge their vehicles or even sell energy back to the grid. Arun highlights a project in Austria where Electric Miles successfully traded energy from EVs back to the grid in real-time, showcasing the potential of bidirectional charging. This technology allows EVs to act as mobile energy storage units, contributing to grid stability and reducing the need for additional power plants.Arun acknowledges the challenges of renewable energy, particularly its intermittency and reliance on weather conditions. He emphasizes the importance of energy storage solutions, such as batteries, to balance supply and demand. Looking ahead, Arun envisions a future where homes and businesses act as virtual power plants, using solar panels, batteries, and EVs to create a decentralized energy network. This approach could democratize energy production and consumption, making the grid more resilient and sustainable.Machine learning plays a crucial role in Electric Miles' platform, optimizing charging schedules, route planning, and energy usage for fleets. Arun stresses the importance of a customer-centric approach in product development, focusing on user experience and simplicity. He shares how the company uses AI chatbots to troubleshoot charging issues, providing real-time support to users even outside business hours.Electric Miles is expanding into new markets, including Germany, the Benelux region, and California. Arun discusses upcoming product launches, such as a net-zero program Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textIn this thought-provoking episode of UX For AI, Behrad and Aswin Ranganatan dive into the exciting and rapidly evolving intersection of AI and design. The conversation explores how artificial intelligence is reshaping the creative process, redefining the role of designers, and unlocking new possibilities for productivity and innovation.Aswin, a designer-turned-educator, shares his inspiring journey from working in traditional design roles to becoming a full-stack developer and eventually founding his own academy. He discusses how his hands-on experience with development and AI tools has given him a unique perspective on bridging the gap between design and engineering. Aswin's academy focuses on teaching designers and non-designers how to build AI-powered applications, Figma plugins, and productivity tools, empowering them to work smarter and faster. He emphasizes the importance of embracing AI to stay relevant in a competitive industry and shares practical insights into how his students are leveraging these tools to create real-world impact.Behrad, the host, brings a visionary perspective to the conversation, diving into the future of UX design and the rise of AI agents. He explains how AI agents are transforming the way designers approach problem-solving, enabling them to create more personalized, adaptive, and responsive user experiences. Behrad highlights the growing importance of prompt engineering and how designers can use AI to generate dynamic interfaces, streamline research, and automate repetitive tasks. He also explores the potential for AI to revolutionize collaboration between designers, developers, and stakeholders, making the design process more efficient and inclusive.Throughout the episode, Aswin and Behrad discuss the challenges and opportunities that AI presents for the design industry. They touch on the ethical considerations of using AI in design, the need for designers to become more technical, and the importance of staying curious and adaptable in a fast-changing landscape. Aswin shares examples from his academy, where students are learning to build AI-powered solutions without extensive coding knowledge, while Behrad provides a forward-looking view of how AI agents will redefine the role of designers in the years to come.The conversation also highlights the importance of community and continuous learning. Aswin talks about the value of collaboration and feedback in his academy, where students work together to solve real-world problems using AI tools. Behrad encourages designers to experiment with new technologies, take risks, and actively participate in shaping the future of design. Both agree that the key to thriving in an AI-driven world is to embrace change, stay informed, and continuously refine your skills.This episode is packed with actionable insights, inspiring stories, and thought-provoking ideas for designers, developers, and anyone interested in the future of creativity and technology. Whether you're looking to enhance your skills, explore AI-powered tools, or simply stay ahead of the curve, Aswin and Behrad's conversation offers valuable takeaways and a fresh perspective on how AI is transforming the design industry. Tune in to discover how you can harness the power of AI to unlock your full creative potential and stay ahead in the ever-evolving world of design.You can find Aswin Ranganatan here:https://www.linkedin.com/in/aswinckr/https://www.moderndesigner.ai/Interested in joining the podcast? DM Behrad on LinkedIn:https://www.linkedin.com/in/behradmirafshar/This podcast is made by Bonanza Studios, Germany's Premier Digital Design Studio:https://www.bonanza-studios.com/

Send us a textIn this episodeI, we sit down with Carl Meran, co-founder of the early-stage startup ginkgo,, based in Berlin, which recently raised €1.6M in its first funding round. He joins the show to discuss how no-code AI app builders empower non-technical and semi-technical founders to develop MVPs at a fraction of the cost compared to before.We discuss how artificial intelligence is accelerating MVP creation, reshaping workflows, and empowering non-technical founders to build faster than ever before.Karl shares his insights on the current state of AI-assisted design and coding, the evolving role of UX in AI-driven products, and where the biggest transformations are happening. We also explore the future of Figma-to-code automation and how AI is redefining early-stage product development.Join us for a deep dive into the trends shaping AI and UX in 2025.

Send us a text In this inaugural episode of UX For AI (formerly Bonanza Growth), we dive into the decision behind the podcast's rebranding and the exciting new focus for the show. Join host Pavarotti as they discuss how the rapid advancements in AI technology inspired this shift and what it means for the future of UX design. Discover the role of UX in shaping the AI-native world, the implications for designers and technologists, and what listeners can expect from future episodes. With interviews and insights from leading innovators in AI, this episode sets the stage for an exciting journey into the intersection of user experience and artificial intelligence. 

In this episode of the Bonanza Podcast, Hassan, Behrad, and Omid explore the lessons learned from a transformative 2024 and share their bold outlook for 2025. They discuss how market uncertainties shaped their strategies, the importance of staying agile, and the value of rethinking traditional client engagement models with an emphasis on outcomes.The conversation highlights the rapid pace of AI-driven disruption, the critical role of digital transformation, and the urgency for businesses to adapt by owning their data and embracing an "always-on innovation mindset." With insights into their unique approach to delivering scalable solutions, the team offers a roadmap for navigating the future of tech and innovation.Whether you're a tech leader, entrepreneur, or innovation enthusiast, this episode is packed with actionable insights to help you thrive in a fast-changing world.

 In this episode, we dive deep into the world of early-stage startups and the challenges they face in bringing their products to market. We'll discuss the importance of speed, customer-centricity, and rapid iteration. Join us as we explore the evolution of Bonanza, a design and strategy studio that has expanded its offerings to include full-stack development. Learn how they've leveraged their expertise in UX design and product strategy to help startups accelerate their time to market. What we discuss in this episode:The importance of speed and agility in early-stage startupsThe role of customer-centricity in product developmentThe challenges of scaling a design and development studioThe art of effective pre-sales and client communicationThe importance of process and infrastructure for long-term growthTune in to gain valuable insights into the startup ecosystem and learn how to build successful products, faster.

Why do ideas get to die? In this episode, we'll get to discuss the common challenges that hinder innovation, including overanalysis, poor market alignment, constant changes in project ownership, and lack of cohesive teamwork. It highlights how these issues delay product launches and create inefficiencies in turning ideas into scalable solutions. Learn more about Bonanza Studios here.

Ever lost a major project because you refused to compromise on your principles? That happened to us today—a €20k opportunity gone, simply because we wouldn't share our clients' work without permission. In this episode, we dive into why we stand firm on this and why it's critical for us as service providers to protect our clients' intellectual property.We discuss some of the shady practices in the agency world, where some companies risk it all—your designs, your code, and your confidentiality—for a quick win. I'll share a personal experience that made me walk out of a meeting, and explain why I refuse to be exposed to information that could create potential liability for myself or my business.Whether you're a service provider or seeking services, this episode will shed light on the importance of safeguarding trust and maintaining the highest ethical standards in business. Tune in to learn how to navigate these tricky waters and protect your investments.Learn more about Bonanza Studios here.

In this episode our host Behrad Mirafshar dives into the essentials of launching a successful MVP Design Sprint, breaking down each crucial step for aspiring entrepreneurs and product teams. Behrad kicks off the discussion by introducing the MVP Sprint Service, emphasizing how it accelerates the process of bringing an idea to life. He then outlines the assets necessary for a smooth sprint, from design tools to team collaboration platforms, ensuring you're fully equipped to start strong.Moving forward, Behrad highlights the importance of a well-defined product strategy, stressing that it is the foundation for every successful product. He explains how to effectively translate this strategy into user stories, which guide the development process and keep teams aligned with the overall vision. The episode also touches on the critical role of branding guidelines, showing how they ensure consistency and strengthen the product's identity.Finally, Behrad underscores the significance of thorough discovery and research in the early stages of product development. He explains how these elements inform decision-making and reduce risks, ultimately leading to a more refined and user-centered product. This episode is a must-listen for anyone looking to streamline their product development process and bring their ideas to market with confidence.Learn more about Bonanza Studios here.

Join us for a short, insightful episode where our CEO and host, Behrad Mirafshar, dives into a compelling client success story.One of our clients was burning through $20k monthly on paid ads, only to face a staggering customer acquisition cost (CAC) of $50—far above the industry average of $1 to $3.Behrad will walk you through the precise steps we took to identify the leaks in their strategy and completely overhaul their product approach. Discover the pivotal role user research played in transforming their performance.Tune in to learn how to turn your own marketing dollars into effective customer acquisition without breaking the bank.

In this episode of Bonanza Growth Shorts, host Behrad Mirafshar delves into the crucial UX tactics that can make or break your SaaS app. Behrad highlights the importance of UX in differentiating your product in a competitive market and ensuring user retention. Learn about four key strategies: maintaining message consistency across all platforms, providing seamless digital handholding to reduce user friction, ensuring a quick time to value by delivering the 'aha moment' within the first few minutes, and incorporating habit-building behaviours to encourage frequent usage.Behrad shares real-world examples and practical advice from his work with SaaS startups, offering insights on how to create a user-friendly and sticky application. Don't miss this episode if you want to unlock your app's full potential through effective UX design and transform your users' experience, leading to higher engagement and satisfaction.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Connect with Behrad on LinkedIn. 

In the latest episode of Bonanza Growth Shorts, host Behrad Mirafshar explores the potential of OpenAI and how its growth will impact early stage startups. OpenAI is faster and more efficient than many businesses out there, so you work will begin where OpenAI's research ends. Tune in to learn how to stay ahead of OpenAI's innovation and secure startup success! Learn more about Bonanza Studios here.Follow us on LinkedIn here.Connect with Behrad on LinkedIn. 

In this insightful episode of Bonanza Growth Shorts, host Behrad Mirafshar delves into the power of community in fostering business growth. Behrad highlights how engaging with a supportive community can be a game-changer for businesses. He explores various strategies for leveraging community resources and shares real-life examples and practical tips on how businesses can thrive by embracing a community-centric approach.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Connect with Behrad on LinkedIn. 

Get ready to supercharge your growth mindset with Bonanza Growth, the ultimate podcast for innovators, entrepreneurs, and industry leaders. Hosted by Behrad Mirafshar, the founder and CEO of Bonanza Studios, each episode brings you face-to-face with world-class experts who share their insider knowledge and game-changing strategies.This week, Behrad dives deep with Javier Rincon, a product wizard with over 15 years of experience shaping digital products that millions love and use daily. Javier's impressive portfolio includes roles at Wunderlist (acquired by Microsoft), Plug.dj, Open.me (acquired by Rowl), Pluto (acquired by Viacom), and Moviepilot (acquired by Webedia). He's also been pivotal in venture building for LaSalle, Forbes, and KraftHeinz, and mentors startups at Keiretsu Forum, Founder Institute, and Techstars.In this episode, Javier reveals the secrets behind the "aha moment" and why most startups fail to deliver it. Learn how to craft a minimum viable product that truly resonates, avoid overbuilding, and discover the art of "scaling the unscalable." Whether you're a budding entrepreneur or a seasoned pro, Javier's insights on customer acquisition, product design, and market fit are invaluable.Tune in to Bonanza Growth and transform the way you think about building and scaling your business. Don't miss this chance to gain a competitive edge from the best in the industry. Subscribe now and join us on this exciting journey to growth and innovation!Learn more about Bonanza Studios.Follow us on LinkedIn.Follow Javier Rincon on LinkedIn. 

Dive into the dynamic world of AI innovation with our latest episode of Bonanza Growth! Hosted by Behrad Mirafshar, founder and CEO of Bonanza Studios, this week's special guest is none other than Jack Lancaster, the CPO and co-founder of Spoke.ai.Jack Lancaster, an industry titan with a passion for cutting-edge technology, takes us on an exhilarating journey through the evolution of Spoke.ai, a revolutionary platform that harnesses the power of AI to streamline workplace communication. Join Behrad and Jack as they explore the intricacies of generative AI, the transformative potential it holds for businesses worldwide, and the pivotal role it plays in navigating the complexities of remote and hybrid work environments. Discover the art of crafting AI solutions that not only meet but exceed user expectations, offering proactive insights and actionable strategies to combat information overload and enhance productivity.This captivating conversation delves deep into the challenges faced by early-stage startups in the AI space, the importance of creating genuine value, and the strategies employed to stay ahead of the curve in a rapidly evolving landscape. Don't miss out on this enlightening discussion that promises to inspire, educate, and ignite your passion for innovation!Tune in to Bonanza Growth, where every episode is an exploration of groundbreaking ideas, transformative technologies, and the visionary leaders shaping the future of AI. Subscribe now and join the conversation!Learn more about Bonanza StudiosFollow us on LinkedInFollow Jack Lancaster on LinkedIn

In this riveting episode of Bonanza Growth, host Behrad Mirafshar sits down with Sahil Patel, the CEO of Spiralyze, to delve deep into the intricacies of website optimization. Drawing from Sahil's extensive experience of analyzing over 78,000 landing pages, the duo explores the transformative power of data-driven A/B testing in crafting compelling online experiences.The conversation unfolds to reveal Sahil's unique approach to understanding customer behavior, from low to high intent, and tailoring landing pages to resonate with each segment effectively. Through engaging anecdotes and practical insights, Sahil illustrates the importance of creating a seamless and inviting user experience, likening it to the ambiance of a restaurant that entices diners to stay.As the dialogue progresses, Sahil sheds light on common pitfalls in website design, such as the misuse of stock images, and underscores the significance of clear, compelling visuals aligned with brand promises. Whether you're a seasoned marketer or a budding entrepreneur, this episode offers a wealth of knowledge on optimizing website content, enhancing user engagement, and driving conversion rates.Tune in to Bonanza Growth and embark on a journey with Sahil and Behrad as they demystify the world of website optimization, providing actionable strategies to elevate your digital presence and fuel your growth aspirations.Learn more about Bonanza StudiosFollow us on LinkedInFollow Sahil Patel on LinkedIn

Step back into the captivating world of community building and business growth with Behrad Mirafshar as he hosts another riveting episode of Bonanza Growth on LinkedIn Live. Joining him are the dynamic duo of Thomas Sjöberg and Daniel Nackovski, co-founders of SaaSiest, as they unravel their remarkable journey from humble beginnings to becoming prominent figures in the SaaS industry.In this episode, Thomas and Daniel share their candid insights and experiences, taking listeners on a compelling narrative filled with challenges, triumphs, and invaluable lessons learned along the way. From the early struggles of finding guests for their podcast to scaling their business to millions in ARR, the duo reflects on the pivotal moments that shaped their trajectory.With a focus on humility, authenticity, and fostering genuine relationships, Thomas and Daniel delve into the intricacies of community building and the significance of personalized engagement. They discuss the importance of taking the backseat and allowing the community to drive growth, while also emphasizing the need for clear communication and mutual respect in business partnerships.Listeners are treated to a wealth of actionable advice and practical strategies for nurturing relationships, navigating challenges, and achieving sustainable growth in the competitive SaaS landscape. Whether you're an aspiring entrepreneur, seasoned business leader, or simply passionate about community building, this episode promises to inspire and enlighten.Learn more about Bonanza Studios Follow us on LinkedInFollow Thomas Sjöberg and Daniel Nackovski

In this episode of Bonanza Growth Shorts, Behrad Mirafshar explores the concept of scarcity in UX design and psychology. Behrad highlights how scarcity sparks desire and action, citing examples like Bitcoin and limited sneaker releases by Adidas. He emphasizes the effectiveness of scarcity in driving engagement across various domains, from business offers to app design. Behrad advocates for ethical scarcity, underscoring its ability to enhance perceived value and drive consumer interest. Tune in to discover how embracing limitations can lead to competitive advantages in both personal and professional contexts.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Connect with Behrad on LinkedIn. 

In the latest Bonanza Growth Shorts episode, Behrad Mirafshar reveals the primary reason behind the failure of nine out of ten startups: a lack of product focus. Behrad emphasizes the importance of honing in on one product capability rather than spreading resources thin across multiple features. Drawing on examples from successful businesses like Superhuman and Calendly, Behrad underscores the power of simplicity and focus in driving growth. Listeners are encouraged to prioritize refining one product capability to perfection, unlocking the potential for unbeatable value propositions and sustained success in the competitive market. Tune in for actionable insights on navigating the startup landscape with clarity and purpose.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Connect with Behrad on LinkedIn. 

Bonanza Growth Shorts returns!Join Behrad Mirafshar, head of Bonanza Studios, in this insightful episode as he shares the journey of developing a new AI native app. With 20 prototypes in just 21 days, the Bonanza team faced challenges deciphering user feedback and clarifying the app's purpose. Through rigorous testing and a commitment to first principles, they discovered a pivotal insight leading to the decision to focus on a Slack bot solution. Explore the lessons learned, the importance of user-centric design, and the significance of rapid iteration in creating impactful apps.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Connect with Behrad on LinkedIn. 

Welcome back to Bonanza Growth, the podcast where host Behrad Mirafshar invites thought leaders to explore the latest trends and innovations in the digital landscape. In this episode, Behrad sits down with Rolf Mistelbacher to delve into the fascinating world of Generative AI and the no-code movement.Rolf, a seasoned marketer with a decade-long stint at Microsoft under his belt, shares his journey into the realm of startups and AI-driven marketing strategies. From his early skepticism to embracing the power of AI tools like Chat GPT, Rolf offers valuable insights into how businesses can leverage generative AI to streamline workflows and stay ahead of the curve.Join Behrad and Rolf as they discuss practical use cases of Chat GPT, from brainstorming sessions to content creation, and explore the potential of AI in shaping the future of digital marketing. Plus, discover how Rolf's Friday routine of exploring the latest AI advancements can inspire you to optimize your own workflows.Excited to learn more? Don't miss out on the live podcast recordings on LinkedIn Live, where you can engage with Behrad and his guests in real-time. Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Rolf Mistelbacher on LinkedIn. 

Welcome back to another episode of Bonanza Growth Shorts!Join Behrad Mirafshar, CEO and Founder of Bonanza Studios, on a riveting journey into the heart of product focus. Drawing from his wealth of experience and expertise, Behrad delves deep into the strategic importance of understanding your product's category, competitors, and market dynamics.In this insightful discussion, Behrad unveils the key characteristics of exceptional products, using real-world examples like Calendly, Loom, and Zoom to illustrate the power of specialization. Through his meticulous analysis, Behrad emphasizes the critical components of achieving product-market fit, including founder-market alignment, problem-solution resonance, and a robust go-to-market strategy.Listeners are treated to a masterclass in entrepreneurial decision-making as Behrad navigates the delicate balance between ambition and focus. With clarity and conviction, he shares invaluable insights on how Bonanza Studios approaches product development and market domination.Whether you're a seasoned entrepreneur or a budding startup enthusiast, this episode of Bonanza Growth Shorts promises to inspire and educate. Learn more about Bonanza Studios here.Follow us on LinkedIn here.

Welcome back to Bonanza Growth, your weekly rendezvous with the titans of entrepreneurship! Join your host Behrad Mirafshar as he embarks on an electrifying journey with a diverse array of industry experts, unpacking the secrets to their success and uncovering the hidden gems of their entrepreneurial odysseys.In this episode, we're privileged to sit down with none other than Enzo Avigo, a luminary in the realm of product management. With a decade of experience navigating the ever-shifting landscapes of tech, Enzo's insights are nothing short of transformative. From his formative years at Intercom to the bold leap into co-founding June, Enzo's tale is a testament to the power of passion, perseverance, and unwavering vision.Behrad and Enzo traverse the highs and lows of the entrepreneurial roller coaster, delving deep into the nuances of building and scaling a disruptive startup. From the initial spark of inspiration to the nitty-gritty of product development and beyond, no stone is left unturned in this captivating conversation.But it's not just about the journey—it's about the lessons learned along the way. Enzo opens up about the challenges of identifying market needs, refining product-market fit, and navigating the delicate dance of pricing strategies in the competitive world of B2B SaaS.And what about the oft-overlooked cornerstone of startup success—the co-founder relationship? Behrad and Enzo pull back the curtain on the art of collaboration, sharing invaluable insights on conflict resolution, communication, and the delicate balance of trust and accountability.So whether you're a seasoned founder charting new horizons or a budding entrepreneur on the brink of greatness, Bonanza Growth is your passport to the cutting edge of innovation. Tune in, buckle up, and prepare to be inspired as we journey through the untamed wilderness of entrepreneurship together.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Enzo Avigo on LinkedIn. 

Welcome to Bonanza Growth's first ever LinkedIn live recording! The podcast where industry experts share insights and strategies for personal and professional growth is moving to LinkedIn - be sure to follow host Behrad Mirafshar to catch the next episode recording. In this episode, Behrad sits down with Fabrice Pöhlmann, a renowned expert in personal branding and behavioral design. Together, they explore the evolving landscape of personal branding in 2024, emphasizing the shift towards platforms like LinkedIn for professional content creation. They discuss the importance of marketing strategies for brand growth and debunk common myths surrounding sales and growth hacking techniques.Fabrice shares his career journey, from early experiences in design freelancing to discovering the power of design thinking and behavioral design. The conversation delves into the psychology behind user behavior in digital products, using examples like Uber to illustrate key concepts.They also discuss emerging trends in design, including the impact of AI and machine learning, augmented and virtual reality, and the role of design in addressing global challenges like sustainability.Whether you're a seasoned professional looking to enhance your personal branding or a designer eager to stay ahead of industry trends, this episode offers valuable insights to fuel your growth journey. Tune in as Behrad and Fabrice explore the intersection of design, technology, and human behavior in shaping the future of user experiences.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Fabrice Pöhlmann on LinkedIn here. 

Bonanza Growth is BACK with our first full length episode of 2024!Join your host Behrad Mirafshar, founder and CEO of Bonanza Studios, as he dives deep into the minds of remarkable experts shaping the business landscape. In this special 70th episode, we bring back an audience favourite, Finn Thormeier, the dynamic force behind Project 33. Finn is a 27-year-old entrepreneur hailing from Bremen, Germany, who dropped out of college, embarked on an unplanned journey to New York, and built his first company, Project 33. Now residing in Berlin, Finn shares insights into Founder-Led Marketing and the art of connecting with B2B software startups.In this episode, Behrad and Finn explore the intricacies of resonating with your audience, focusing on the psychology of B2B purchasing. Discover why many startups, even those at the 10 million mark, struggle to communicate effectively on landing pages. Finn unveils the secrets to understanding your audience, defining your Ideal Customer Profile (ICP), and the importance of genuine, deep conversations with potential clients.But that's not all – buckle up for a fascinating discussion on the challenges of marketing in the B2B realm, from stakeholder buy-ins to the complexity of conveying nuanced messages. Finn shares the significance of thought leadership, credibility, and building trust, emphasizing the role of high-quality, executive-led content in shaping a brand's narrative.As we enter 2024, Finn dishes out actionable advice for founders looking to make waves in the industry. From practicing thought leadership on LinkedIn and leveraging targeted advertising to hosting live events turned podcasts, Finn lays out a blueprint for success. It's time to step up your game, embrace authenticity, and set the stage for explosive growth in the coming year.Don't miss out on this power-packed episode that promises insights, revelations, and a roadmap to Bonanza Growth! Subscribe now and be part of the journey as industry titans share their wisdom on the Bonanza Growth podcast. Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Finn Thormeier on LinkedIn here. 

In this episode of Bonanza Shorts, Behrad, the voice behind the scenes at Bonanza Studios, underscores the opportune moment to build your internal team. Running a growth studio, Behrad advocates for a lean and effective core team over a large one, especially in today's landscape of advanced AI tools.Behrad emphasizes that with the market saturated with talented individuals seeking new opportunities, now is the time to assemble a core team. Highlighting recent layoffs from major companies like Spotify, he urges businesses to capitalize on the available talent pool.The episode stresses the value of having an efficient core team, citing successful collaborations with startups that already possess capable teams. Behrad advocates for leveraging AI tools and external support, like Bonanza Studios, to fill specific skill or execution gaps.As the economy trends positively, Behrad urges businesses to act swiftly in hiring, predicting increased competition for top talent in 2024. This short and insightful episode serves as a reminder to strategize for the year ahead and seize the current hiring landscape. Learn more about Bonanza Studios here.Follow us on LinkedIn here.

Join Behrad Mirafshar, CEO of Bonanza Studios, in this episode of Bonanza Growth Shorts, as he distills four essential lessons from working with over 50 early-stage startups.Behrad begins by emphasizing the critical need to "niche down to scale up." Using a client example, he illustrates the gap between founders' awareness and effective execution in narrowing their target market.Moving on to "customer discovery," Behrad underscores the importance of active listening and empathy, emphasizing its continuous nature for startups.In the third lesson, Behrad challenges the norm, stating that "direct outreach is more useful than paid marketing" at the early stages. He explains the cost-effectiveness and scalability of this approach.Lastly, Behrad stresses the necessity of a "two-week cycle of iteration." He warns against clinging to initial ideas, urging founders to stay agile and adaptable for sustained growth.Whether you're a startup founder or navigating the business world, these concise insights provide a roadmap for success in 2024. Tune in for practical advice and actionable strategies.Learn more about Bonanza Studios here.Follow us on LinkedIn here.

Welcome to another eye-opening episode of Bonanza Growth Shorts! Behrad is back with another short but impactful discussion on the challenges faced by early-stage startups striving to grow their B2B businesses.In this episode, Behrad dives into the hard truths about why some B2B startups struggle to thrive. Drawing from his direct experiences with startups navigating growth hurdles, Behrad sheds light on critical insights that could reshape your strategies for 2024.Join Behrad as he unravels several key points:People Buy from People: Behrad emphasizes the paramount importance of human-to-human interactions in B2B sales. Trust, he contends, is earned through personal connections, making it a decisive factor in B2B transactions.Buyers Are Meticulous Comparers: Behrad highlights the extended timeline involved in B2B purchasing decisions. Prospective buyers meticulously compare options, consult peers, and engage in a thorough evaluation process that often spans months.Differentiation Is Crucial: Behrad challenges generic taglines and encourages startups to move beyond bland promises. To stand out, he advises communicating with the complexity and expertise of a heart surgeon, showcasing thought leadership.Prove Your Expertise: Thought leadership marketing becomes the cornerstone for acquiring new customers. Behrad emphasizes the need for B2B businesses to effectively demonstrate their authority and unique insights in their respective verticals.Value Trumps Price: While some buyers may focus on price, a significant portion values expertise, speed of execution, and tangible business impact. Behrad encourages businesses to compete on value, expertise, and speed rather than engaging in a price war.Seconds, Not Minutes: In the fast-paced B2B environment, you have less than a minute to capture the attention of new buyers on your homepage. Behrad stresses the importance of delivering value and demonstrating authority within this brief window.Behrad leaves you with a profound understanding of the intricacies of B2B sales and growth. Stay tuned for deeper insights in the next episode, where Behrad will further dissect these critical points. Don't miss out on the valuable lessons to enhance your B2B strategies. Until next time, stay tuned for more enlightening episodes!Learn more about Bonanza Studios here.Follow us on LinkedIn here.

Welcome to another insightful episode of Bonanza Growth Shorts! In this mini-episode, Behrad Mirafshar delves deep into the psychology of sales, focusing on a crucial aspect of B2B SaaS growth—the concept that "people buy from people."Join Behrad as he explores the gap between understanding this idea and successfully executing it, particularly in the context of early-stage startups. With a wealth of experience in guiding startups toward achieving product-market fit, Behrad shares practical insights on identifying a growing market and serving ideal customer profiles.Throughout the episode, Behrad zeroes in on the pivotal role of positioning and messaging in the B2B SaaS landscape. Learn how to effectively target your audience through a process of omission and the importance of communication, messaging, and broadcasting expertise. Behrad outlines practical steps to build trust, a key element for founder-led marketing in early-stage B2B SaaS startups.As Behrad navigates the challenges of replicating oneself for potential buyers, he emphasizes the significance of the homepage. Discover why an effective homepage is more critical than a sprawling marketing website. Behrad breaks down the elements needed to establish trust, from sharing deep insights and understanding prospects' pain points to positioning your product uniquely and providing compelling social proof.Whether you're a founder looking to scale your startup or simply fascinated by the intricacies of B2B SaaS growth, Behrad's insights in this episode are actionable and insightful.Thanks for joining Behrad and Bonanaza Studios on this journey! Until the next short episode, stay healthy and safe. Happy 2024!Learn more about Bonanza Studios here.Follow us on LinkedIn here.

Welcome to a special episode of Bonanza Growth Shorts, where Behrad Mirafshar, the founder of Bonanza Studios, shares his candid thoughts on the prospects of 2024.In a world where positivity can be a rarity, Behrad breaks the mould by expressing his optimism, grounded in the performance and activities of Bonanza Studios in 2023.With a retrospective look at 2022 and the challenges faced entering 2023, Behrad paints a picture of resilience. Despite a drop in leads and the unexpected departure of a major client, Bonanza Studios not only weathered the storm but achieved a remarkable 10% revenue growth.As Behrad delves into the intricacies of the past year, he reflects on the initial uncertainty and urgency that shaped the beginning of 2023. Despite the challenges, he emerges with a positive outlook for 2024, laying out compelling reasons for his optimism.Behrad's optimism for 2024 stems from a global economy settling into a new reality after two years of downturn. He foresees a shift from recession to growth, supported by positive signs in the B2B SaaS sector. With potential interest rate reductions in the US and a renewed stream of investments, Behrad encourages early-stage startups to gear up for a more favorable landscape.As Bonanza Studios experiences a positive trend with increasing leads and imminent new business closures, Behrad encourages fellow entrepreneurs to approach 2024 with strategic planning. In a climate where businesses are transitioning from defense to offense, he emphasizes the importance of cracking the code, achieving product-market fit, and preparing for subsequent funding rounds.Join Behrad in this special episode as he shares insights, optimism, and a call to action for entrepreneurs gearing up for the promising journey of 2024. Stay hopeful, plan diligently, and let's embrace the positive change ahead!Learn more about Bonanza Studios here.Follow us on LinkedIn here.

Welcome to Bonanza Growth Shorts, a series of quick insights brought to you by Behrad Mirafshar, the founder of Bonanza Studios. In this special episode, Behrad delves into a critical aspect of the startup world – the disparities between B2B and B2C sales.As the year winds down, Behrad takes a moment to share his direct thoughts on a topic that he encounters frequently while working with early-stage SaaS startups. The crux of the matter? A widespread misconception among founders regarding how to position and brand their products.In this enlightening episode, Behrad sheds light on the crucial differences in sales dynamics between B2B and B2C. Drawing from his extensive experience auditing websites, he uncovers a staggering 90% to 95% deficiency in clearly communicating product benefits to the target audience.Behrad emphasizes the urgency for B2B startups to grasp the unique nature of their market. Unlike B2C, where aspirational branding and lifestyle appeal play a pivotal role, B2B success hinges on solving immediate and pressing issues for clients.He unveils two key distinctions in B2B sales – the necessity for products to address origin problems and the involvement of multiple personas in the decision-making process. Behrad provides valuable insights into website design and branding collateral, urging founders to align their messaging with the specific needs of decision-makers, influencers, and end-users.Drawing from a personal experience in a startup's early days, Behrad underscores the pitfalls of a broad targeting approach. Lack of focus and generic messaging can cripple a startup's growth, resulting in a struggle to find a dedicated customer base.As the episode concludes, Behrad leaves listeners with two crucial questions for reflection – Does your B2B startup have a niche target? And, if so, is the communication of your product's benefits on your homepage crystal clear?Tune in to this short yet impactful episode to gain valuable insights into the world of B2B sales and messaging from Behrad, who has played a pivotal role in the success of over 50 startups in the past four years. Don't miss out on the wisdom that can help your business navigate the intricacies of the B2B landscape.Learn more about Bonanza Studios here.Follow us on LinkedIn here.

Welcome back to Bonanza Growth, the podcast that takes you on a thrilling journey into the world of business growth and success. Hosted by Behrad Mirafshar, the visionary founder and CEO of Bonanza Design GmbH, each week, we bring you engaging conversations with industry experts, innovators, and thought leaders.In this episode, Behrad sits down with the exceptional Steve Bussey for an enlightening exploration of sales and business growth. Prepare to dive deep into the intricacies of mindset, resilience, and the high-performance culture that drives organizations to new heights.Discover the secrets behind creating an effortless customer experience, the power of building case studies, and the collaboration between sales, marketing, and product teams. Steve shares invaluable insights, emphasizing the importance of focusing on the "brilliant basics" for startup success and the need for transparent communication about costs and business justifications.Together Behrad and Steve unravel the art of relationship-building in sales. Learn about becoming a customer's trusted coach, navigating multi-stakeholder decision-making, and mastering negotiation without conceding blindly. Steve provides practical tips for improving your sales skills and shares insights from his company, Salestrong, dedicated to enhancing sales team capabilities and driving growth.Get ready to elevate your business acumen, challenge conventional thinking, and embark on a journey of growth and innovation. This is Bonanza Growth—where brilliance meets business. Subscribe now and join us every week for a front-row seat to the strategies and stories that fuel success.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Follow Steve Bussey on LinkedIn here. 

Welcome back to Bonanza Growth where every week your host Behrad Mirafshar takes you on an exhilarating journey into the minds of industry experts. This week, we dive deep into the world of product leadership and entrepreneurship with the extraordinary Patrick Haede.

Welcome back to Bonanza Growth!