Persevere Podcast

#63: Flip the script and transform challenges into progress! If you're a founder, you may already know of some things testing your small business. You're not alone. In this episode, Patty inspires action to help you defeat complacency and overcome career hardships.   Follow the UPersevere Podcast on Instagram here and on Facebook here.   Follow Patty Post on Instagram here and on LinkedIn here.   For more information about Checkable Medical head to the website here.

#62: Virtual hug incoming. If you're a startup business in full-blown fundraising mode, this episode is for you. Patty gets honest and motivating as she shares what she's learned: the good, bad and ugly of reeling in new and consistent capital.   Liked this episode? Leave a positive review!   Follow the UPersevere Podcast on Instagram here and on Facebook here.   Follow Patty Post on Instagram here and on LinkedIn here.   For more information about Checkable Medical head to the website here.

#61: It's not easy, but it's important work! From fundraising to launching to scaling a new business, there will come waves of challenges in your career. Patty opens up about her personal experience with rejection and how you can spin hardships to wins.   Follow the UPersevere Podcast on Instagram here and on Facebook here.   Follow Patty Post on Instagram here and on LinkedIn here.   For more information about Checkable Medical head to the website here.

#60: She deleted the apps and was blown away by its impact. Patty reclaims her CEO drive by observing where her energy goes and how it best serves. It's an inspiring episode about modern boundary management without sacrificing your professional development goals.     Follow the UPersevere Podcast on Instagram here and on Facebook here.     Follow Patty Post on Instagram here and on LinkedIn here.     For more information about Checkable Medical head to the website here.

#59: Are excuses weighing down your personal development and career? Listen and lighten your load as host Patty Post gets raw and inspirational about intention. It's the motivation you've been searching for to conquer your big picture aspirations.       Follow the UPersevere Podcast on Instagram here and on Facebook here.         Follow Patty Post on Instagram here and on LinkedIn here.       For more information about Checkable Medical head to the website here.

#58: What's it like to be married to a bada$$ entrepreneur that's disrupting an industry? Patty's husband, Andy, is here to share his perspective. Patty and Andy get real and open about marriage, raising their three children, and deciding to move to North Dakota so that Patty could pursue Checkable.       This is a raw conversation between two people that have been married for twenty years. We hope this episode inspires other couples out there to chase after your dreams while still prioritizing your family.     Follow the UPersevere Podcast on Instagram here and on Facebook here.     Follow Patty Post on Instagram here and on LinkedIn here.     For more information about Checkable Medical head to the website here.

#57: After raising millions herself, host and CEO of Checkable Health, Patty Post, is sharing some detailed wisdom on what she's learned about investors. She talks about how many slides your presentation deck should be, why you need to tell investors how much money they're going to make, and how to provide details to potential investors to increase the odds that they'll invest.         If you're looking for investors in your company, this is the episode for you.     Follow the UPersevere Podcast on Instagram here and on Facebook here.     Follow Patty Post on Instagram here and on LinkedIn here.     For more information about Checkable Medical head to the website here.

#56: Have you joined the 4:00 AM club? Host, Patty Post, shares how she has optimized her time on Mondays, and every other day of the week as well.     As goal oriented business owners and parents, we must be disciplined in order to achieve everything we want to. We live in a lazy society that doesn't move our bodies enough and makes excuses for why we're not being our best.     A high performance life is totally attainable. You can do this.     If you need a kick in the a$$ this episode is for you.     Follow the UPersevere Podcast on Instagram here and on Facebook here.     Follow Patty Post on Instagram here and on LinkedIn here.     For more information about Checkable Medical head to the website here.

#55: How do you get yourself on track, break bad habits, stop making excuses, stop self rationalizing your behavior?   This is something that host Patty Post has mastered. And she believes that anyone can be good at it.   In this episode of UPersevere, Patty explains that if you talk negatively to yourself and say "I could never...." then you're going to believe that story and never accomplish the goal. We've got to change our mindset first so that we're telling ourselves we CAN rather than we can't. And we must remember that when making big changes we have to commit for long periods of time and not quit if we don't see substantial results in a few weeks.   So far in 2023, Patty has worked with a physician that specializes in hormones, prioritized working out while traveling for work (not just when she's home), and has hired a fitness trainer.   Take 20 minutes for yourself and listen to this episode to give you some specific actionable ideas on how you, too, can level up your life.   Patty's Trainer: Farqad Jubouri - follow him on Facebook here.   Follow the UPersevere Podcast on Instagram here and on Facebook here.   Follow Patty Post on Instagram here and on LinkedIn here.

Who has a new name with the same great host? We do! The name, UPersevere, was inspired by how much we believe in YOU and your ability to persevere in business and in life. Going forward you can expect honest, authentic and inspiring episodes to support you through your professional journey.   This show is for ambitious women and men that hold their core values in high regard just like we do. Founder and CEO of Checkable and host of UPersevere, Patty Post, has so much to share with you from her own experiences in business. And she'll even welcome some guests that have limitless value to offer when it comes to persevering in business and life.   Whether it's fundraising a startup, product development, scaling your business, or leaning on your core values for both your professional and family life, this show brings it.   “I truly and sincerely believe that if you persevere in business that you can accomplish really great things.” - U Persevere Host and CEO at Checkable Medical, Patty Post.   Follow the UPersevere Podcast on Instagram here and on Facebook here.   Follow Patty Post on Instagram here and on LinkedIn here.   For more information about Checkable Medical head to the website here.

#53: We lost one of the good guys. In this episode, Patty pays tribute to a loved one, mentor and friend, Paul Ehlen. The founder of the Minnesota-based medical products company Precision Lens passed away when a vintage plane crashed shortly after takeoff at an airport in Montana. As charismatic as he was philanthropic, Paul was an early investor of the Checkable dream. His devotion to family, flying and entrepreneurship uplifted the Checkable vision and made accessible at-home testing a reality. Suffice to say, Patty and her team would not be changing the face of diagnostic health care if it wasn't for his unwavering support and leadership. He did it all without expecting anything in return. Together we mourn. Together we honor. Together we persevere in his memory. Follow the UPersevere Podcast on Instagram here and on Facebook here. Follow Patty Post on Instagram here and on LinkedIn here. For more information about Checkable Medical head to the website here.

Could you imagine a vacation without alcohol? In our society, vacationing and alcohol has become synonymous, so if you are a drinker, the thought of going on vacation and not drinking may feel foreign. This was Patty's experience on her first vacation without alcohol. It felt odd and a little depressing. However, fast forward to now and Patty couldn't be more happy with her decision as she gears up for her trip to Costa Rica with her husband Andrew. In this episode you will hear how Patty started her journey vacationing without alcohol and how it's going now, what she has learned from not drinking on vacation, the new experiences she plans to have on her vacation in Costa Rica, and how you can benefit from doing the same. Removing alcohol from the equation has helped Patty connect not only with herself more, but with her husband through enriching experiences that she may not have had if she had been drinking. The space created from vacationing without alcohol has brought in so much more life and she wants to share this with all of you! Tune in for this and more! Topics discussed in this episode: What Patty's first vacation without alcohol was like How Patty feels about alcohol a year after that vacation Jay Shetty's four E's for the most enriching marriage Enriching experiences Patty and her husband have planned What Patty has gained from vacationing without alcohol The wedge that alcohol creates between connection   Connect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com. Check out our LinkedIn group: linkedin.com/groups/14133348/ Find Patty Post:  linkedin.com/in/patty-post/ instagram.com/pattypostceo/ facebook.com/patty.gaslinpost/ tiktok.com/@pattypostceo This episode was produced by Podcast Boutique http://podcastboutique.com

What makes a successful entrepreneur? Today's guest is Dr. Richard Brown and he's sharing the core values and skills that helped him achieve his dream of becoming a surgeon. Dr. Brown is a double board-certified surgeon, author, and owner of Brown Plastic Surgery Clinic, but his journey to becoming a doctor was not easy. In this episode, you'll hear how he persevered through obstacles and self-doubt to create the life wanted. Host Patty Post and Dr. Brown also speak about their life-changing experiences with the 75 Hard program, the role role of spouses in an entrepreneur's life, and more. If you're struggling to push through barriers like imposter syndrome or lack of motivation, listen in to this conversation to be inspired! Topics discussed in this episode: Views on TikTok/social media Dr. Brown's unconventional path to becoming a doctor Making a commitment to plastic surgery Dr. Brown's supportive relationship with his wife How Dr. Brown deals with controversy What you can learn from his book, The Real Beauty Bible Patty's hopes for a future book Aligning business decisions with core values Benefits you can reap from the 75 Hard program The importance of empathy and embracing individuality   Learn more about Dr. Richard Brown and check out his book: www.drrichardjbrown.com Visit the Brown Plastic Surgery Clinic website: www.richardjbrownmd.com https://www.instagram.com/drrichardjbrown/ https://www.instagram.com/inbewellness/ https://www.tiktok.com/@therealtiktokdoc Connect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com. Check out our LinkedIn group: linkedin.com/groups/14133348/ Find Patty Post:  linkedin.com/in/patty-post/ instagram.com/pattypostceo/ facebook.com/patty.gaslinpost/ tiktok.com/@pattypostceo This episode was produced by Podcast Boutique http://podcastboutique.com

Most of us want to eat well, but there's a misconception that healthy food is boring, lacks flavor, and requires maximum effort. Today's guest has solved this problem with their ready to eat meal prep company, Power Plate Meals.Haylee Houkom and her husband founded their brand in 2016 with the mission to provide their community with healthy, protein-packed, convenient meal options. Their passion for health and food is at the core of the business, and is reflected in their high standards and use of quality ingredients.In this episode, Patty Post of Checkable Health is speaking to her about their journey from conception to multiple retail locations, and now expansion into wholesale markets. Haylee shares some of their challenges, why customers love their meals, and more.Tune in to hear how Power Plate Meals has persevered through challenges in the market, and what they're doing to grow and reach their goals!Topics discussed in this episode:The mission of Power Plate MealsStarting the business and expanding into retail locationsHow they're focusing on growth and their future goalsHaylee's personal brand and how it's affected businessHow they persevered through COVID-19 challengesPartnering with businesses Connect with Haylee Houkom:https://www.instagram.com/hayleehoukom/https://www.tiktok.com/@hayleeahoukomhttps://www.facebook.com/Haylee.Swanson/https://www.linkedin.com/in/haylee-houkomhttps://www.youtube.com/channel/UCG7kgupisyE3T8v64hlWXHwFollow Power Plate Meals:https://www.instagram.com/powerplatemeals/https://www.tiktok.com/@powerplatemealshttps://www.facebook.com/powerplatemealshttps://www.linkedin.com/company/power-plate-mealsConnect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com.Check out our LinkedIn group: linkedin.com/groups/14133348/Find Patty Post: linkedin.com/in/patty-post/instagram.com/pattypostceo/facebook.com/patty.gaslinpost/tiktok.com/@pattypostceoThis episode was produced by Podcast Boutique http://podcastboutique.com

Have you ever scrolled through social media and discovered a creator so authentic and fun that you immediately felt a connection to them?Patty Post of Checkable Health found today's guest, Britney Crosson, on Instagram and fell in love with her online presence as a business owner. Her company, a social media and podcasting agency aptly titled Fun Love Media, was launched in 2019 and exemplifies her principles to inspire and work smarter, not harder.Britney uses social media to grow her personal brand, and has awesome tips that can help you do the same. She's proving that serious content isn't necessary to make a serious impact, and being yourself will lead to success.This is the episode for you if you want to learn how to start your social media journey and build your personal brand!Topics discussed in this episode:Turning her love of social media into a businessBritney's content recommendations for your personal brandHer drive for authenticity and self-expressionAdvice to build your social media presenceUtilizing hashtags to target your audienceWhy you should be repurposing contentServices offered by Britney's company, Fun Love MediaHow Britney balances career and motherhoodOur mutual love for PelotonThe Small Biz Social Society retreat Connect with Britney Crosson:https://www.instagram.com/britneycrosson/https://bossladybio.com/britneycrosson/Listen to Britney's podcast, The Social Sunshine Podcast, for more tips on marketing, social media and more! https://socialsunshinepodcast.com/Connect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com.Check out our LinkedIn group: linkedin.com/groups/14133348/Find Patty Post: linkedin.com/in/patty-post/instagram.com/pattypostceo/facebook.com/patty.gaslinpost/tiktok.com/@pattypostceoThis episode was produced by Podcast Boutique http://podcastboutique.com

Our fearless leader, Patty Post, is the Founder and CEO of Checkable Health, a revolutionary company developing the first FDA-approved at-home strep test. On this episode of The Persevere Podcast, Patty shares how she raised almost $10 million for Checkable Health in less than four years. Although she admits that the process has been overwhelming, Patty talks about how she began fundraising to raise capital as a solo entrepreneur by focusing on the details and getting the business model down to a science to get the opportunity to grow Checkable Health.From wellness supplements and educational resources to at-home diagnostics and a telehealth app, Checkable was born. Patty had to rely on the expertise of others to guide her through the hard journey ahead, and now she wants to share her knowledge with you! Tune in and take notes on the resources that helped her prepare for investor meetings, successful pitches, developing an elevator speech, and everything else that went into starting Checkable. This is a quick listen, but it's packed with information every solo entrepreneur should know!Connect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com.Check out our LinkedIn group: linkedin.com/groups/14133348/Find Patty Post: linkedin.com/in/patty-post/instagram.com/pattypostceo/facebook.com/patty.gaslinpost/tiktok.com/@pattypostceoThis episode was produced by Podcast Boutique http://podcastboutique.com

Are you constantly stressed out from the demands of being an entrepreneur or solopreneur? Is burnout inhibiting your success to grow? Hiring a coach may be the solution to your problems.Dena Patton, entrepreneur coach and CEO of the Dena Patton Coaching and Training Company, is today's guest on this first installment of our coaching series! Patty Post of Checkable Health is getting the breakdown of her coaching framework that helps high-level CEOs and leaders can push past their smallness mindset to achieve greatness and multiply their revenue.Expect to learn the benefits a coach like her can provide, such as how to master your mindset, get out of your comfort zone, and reach every big goal. She shares her research and methods in her book, The Greatness Game, delving deeper deeper into topics just like these.Dena also has free resources and advice for those who can't afford a coach. Tune in now to hear her message and spark greatness in yourself!Topics discussed in this episode:Lessons from living and working in New York CityWhy Dena coaches entrepreneursMaking your business a well-oiled machineDena's three pillar frameworkQuestions everyone needs to ask themselvesThe power of mindsetWhy self-care is importantDena's resources to help you learn without a coachHow long Dena works with her clients Learn more about Dena Patton and her coaching services on her website! https://www.DenaPatton.comDownload Dena's FREE self-care plan here: https://denapatton.com/free-downloads/Connect with Dena Patton:https://www.facebook.com/DenaPattonhttps://www.instagram.com/denamariepatton/https://www.linkedin.com/in/denampatton/Connect with Ryan Margolin:https://www.instagram.com/professionalhairlabs/https://www.facebook.com/professionalhairlabs/https://twitter.com/prohairlabshttps://ie.linkedin.com/in/ryanmargolinConnect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com.Check out our LinkedIn group: linkedin.com/groups/14133348/Find Patty Post: linkedin.com/in/patty-post/instagram.com/pattypostceo/facebook.com/patty.gaslinpost/tiktok.com/@pattypostceoThis episode was produced by Podcast Boutique http://podcastboutique.com

Starting your own business is a great option for building wealth, but becoming so successful that you can create a foundation for generational wealth is the dream.Ryan Margolin, CEO of Professional Hair Labs, is joining host Patty Post of Checkable Health, to discuss the ups and downs of running a large family business. He shares what inspired his father to found the company in 1994 and their venture into manufacturing.With a background in marketing and sales, Ryan helped revitalize Professional Hair Labs after a stagnant 15 years, putting the focus on branding and using a customer-first motto. He details his steps, the challenges they encountered on their journey, and how he dealt with the rise of counterfeit products.Ryan also shares awesome tips for finding the perfect work/life balance and lessons he's learned through the company's growth.Tune in to learn how Ryan and his family have persevered over four decades!Topics discussed in this episode:Founding and growing Professional Hair LabsCombating counterfeit productsOperating a successful family businessHow to deal with the stress of workGetting the most out of networking events in a short amount of timeRyan's TED Talk experienceThe influence of your circleA new focus on personal brandingTaking on their own manufacturingRyan's tips for entrepreneurs Learn more about Professional Hair Labs on their website: https://www.prohairlabs.comWatch Ryan's TEDx Talk here: https://www.ted.com/talks/ryan_margolin_the_blueprintConnect with Ryan Margolin:https://www.instagram.com/professionalhairlabs/https://www.facebook.com/professionalhairlabs/https://twitter.com/prohairlabshttps://ie.linkedin.com/in/ryanmargolinConnect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com.Check out our LinkedIn group: linkedin.com/groups/14133348/Find Patty Post: linkedin.com/in/patty-post/instagram.com/pattypostceo/facebook.com/patty.gaslinpost/tiktok.com/@pattypostceoThis episode was produced by Podcast Boutique http://podcastboutique.com

Financial independence opens up possibilities for our future, giving us the means to invest in our goals. Money equals options, and whether that means putting it towards another business venture, donating it to charity or spending it on a great pair of shoes, women especially need this freedom to take control of their lives.During this episode, host Patty Post of Checkable Health is talking to another impressive female founder, Leslie Kuster. She is the CEO of Back from Bali, a women's clothing brand that is thriving in the competitive arena of e-commerce.Leslie shares that first spark of an idea that started her entrepreneurial journey, and how she expanded Back from Bali to become a multiple seven-figure business. Get a notepad ready because she has a ton of tips for scaling your business, making to-do lists, and investing in personal growth.It's Leslie's self-belief and adherence to her core values that has helped her succeed, and she uses her experience to guide women through their own journey. Tune in and let her inspire you, too!Topics discussed in this episode:Leslie's path to entrepreneurshipFounding and growing her first apparel businessBack from Bali and breaking into e-commerceInspiration for her bookThe decision to end one business in aid of the otherLeslie's business philosophy and personal valuesHow to successfully take notes and write to-do listsWhy women need financial independenceLearning from our money storiesFind out more about Leslie Kuster on her website: www.lesliekuster.comGet VIP access to her upcoming book, “7 Keys to 7 Figures: The Women Entrepreneurs' Guide to Money and Freedom,” at www.lesliekuster.com/book.Learn the 7 mistakes women entrepreneurs make and what you should be doing instead in Leslie's free eBook! www.lesliekuster.com/7mistakesConnect with Leslie:instagram.com/lesliekusterofficial/facebook.com/LeslieKusterOfficial/linkedin.com/in/lesliekusteryoutube.com/channel/UCBtp1gkqsNilja1ehn4NHHwConnect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com.Check out our LinkedIn group: linkedin.com/groups/14133348/Find Patty Post: linkedin.com/in/patty-post/instagram.com/pattypostceo/facebook.com/patty.gaslinpost/tiktok.com/@pattypostceoThis episode was produced by Podcast Boutique http://podcastboutique.com

Running a business is no small feat, especially when you're doing it all alone. Once employees are brought in, the hard work doesn't end and there's inevitably new challenges to face and overcome if you want to scale your business.Speaking with Patty Post of Checkable Health on this episode of The Persevere Podcast is Amanda Shilling, the founder of Mint Brand Marketing. She ran her business alone for years before investing in her small team, allowing the business to reach new markets and expand its services.Amanda achieved this growth by hiring the right people and finding the right partners, just a couple of the decisions she made by trusting her gut — or as she says, “women's intuition.” Today, she also shares her thoughts on brand storytelling, the rise of AI in marketing, and the most underrated social platform.Mint Brand Marketing has thrived on a foundation of core values, and it shows in its workplace culture and ability to succeed in multiple industries. Tune in to learn how Amanda was able to bring her personal authenticity into her business!Topics discussed in this episode:Growing Mint Brand MarketingWhat clients Mint Brand Marketing works withThe importance of storytelling and authenticityBrand management and Google reviewsStaying authentic on LinkedInHow she's persevere in motherhood and careerConnect with Amanda Shilling and Mint Brand Marketing:WebsiteFacebookInstagramLinkedInConnect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.Find Patty Post: LinkedInInstagramFacebookTikTokThis episode was produced by Podcast Boutique http://podcastboutique.com

Pursuing any passion as a career can feel like a far-fetched dream, especially when you're past an age where it seems possible to start over.On this episode of The Persevere Podcast, host Patty Post of Checkable Health is speaking with musician Gina Powers, who, after spending much of her life working in various industries, took the leap to go after her dream of singing and writing music. It took years of "perseverance", but Gina recently landed a record deal - and the story of how her label found her is a surprising one!Gina takes us through the journey of songwriting, composing music with peers, and recording. She and Patty also discuss the skills required to be an entrepreneur, such as motivation and confidence, whether in front of a group of investors, clients, or a large audience at a show.Gina also talks openly about the struggle to get where she is and the mindset shift that allowed her to celebrate her big win. Tune in to experience this joyride and Gina's happy ending because of her passion for music! Or maybe this is just her new beginning...Listen now!Topics discussed in this episode:Gina's journey in the music industryThe surprising story of her getting a record dealConnecting with an audienceGina's early love for musicTaking the leap to follow your passionListen to Gina Powers on Spotify or Apple Music!Connect with Gina Powers:WebsiteFacebookInstagramTikTokConnect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.Find Patty Post: LinkedInInstagramFacebookTikTokThis episode was produced by Podcast Boutique http://podcastboutique.com

Don't miss today's interview with host Patty Post of Checkable Health and Sally Mueller, co-founder and CEO of Womaness, a company that makes innovative products for women in pre- to post-menopause. The obstacles and opportunity Womaness has experienced being in a newly developing market are plentiful, but they have persevered to reach both the retail and e-commerce markets.During their conversation, Sally talks about the Womaness customer, and how they use data insights to tailor their marketing and business plans. She also discusses the hurdles they face as a new company with limited time, working in an industry with apparent stigmas.You'll also get the answers to these questions: How does Womaness reach their large target market when customers consume both digital and print media? When should you pay for PR, if at all, in the brand awareness journey? What's needed to drive more e-commerce traffic to health and beauty products?Listen to this episode to hear how Womaness landed in spaces like Target and Ulta, plus learn from Sally's industry lessons!Topics discussed in this episode:The Womaness customerAdvertising in e-commerce and obstacles for WomanessHow Womaness found their key opinion leadersBrand awareness and how to reach customersMoments of perseverance and lessons learnedWhat it takes to be a successful startupJoin the Womaness private Facebook group, The Afterparty, here: https://www.facebook.com/groups/womanesstheafterparty/Connect with Womaness:WebsiteInstagramFacebookTwitterLinkedInConnect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.Find Patty Post: LinkedInInstagramFacebookTikTokThis episode was produced by Podcast Boutique http://podcastboutique.com

One way to start a successful business is to offer customers a solution to a problem, and today's guest did just that. With no experience in product management, only a great idea and an entrepreneurial spirit that kept her motivated, Anissa Pfeifer invented the Whiskee Straw after yet another instance of spilling her drink when trying to mix it up on the go.Patty Post of Checkable Health is talking to Anissa about her journey, including the struggles starting a business during the height of the pandemic. Ups and downs are expected in entrepreneurship, and she shares her missteps in product development, packaging and more.Anissa also divulges her ambivalent relationship with social media, which platform is her favorite, and, of course, her viral reel. Plus, you'll also hear her experience with business outreach, imposter syndrome, and growing a business from a small town.If you're doubting your own capabilities, tune in for inspiration from someone who knows the hard work it takes to achieve your dream!Topics discussed in this episode:Balancing family and businessThe story of starting Whiskee StrawHurdles creating a business during the pandemicSocial media and her viral reelImposters and imposter syndromeAnissa's plans for 2023Business outreach and growing Whiskee StrawBeing a role model for her children and communityUses for Whiskee StrawLearn more about Whiskee Straw here, and keep up with them on Facebook and Instagram!Connect with Anissa on Instagram and LinkedIn!Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.Find Patty Post: LinkedInInstagramFacebookTikTokThis episode was Post Produced by Podcast Boutique http://podcastboutique.com

If you're a first-time founder of a startup, then you know how hard and complicated it can be to secure capital and to get your business going. From hiring to filing legal documents to strategizing, most entrepreneurs lack a good source of support for understanding topics like these.One new fund that's offering this type of guidance is Tundra Ventures, and one of its managing partners, Adam Choe, is on this episode of The Perseverance Podcast. He shares how Tundra Ventures is filling in the gaps of early stage investing, finding passionate investments, and helping investors in the most volatile stage of the startup process.Adam is also talking with Patty Post of Checkable Health about the shift to customer-centric values in healthcare, as well as the frustrations that come with investing in the healthcare market.To learn more about Tundra Ventures and hear Adam and Patty's hopes for the future of healthcare innovation, tune in!Topics discussed in this episode:What makes Tundra Ventures uniqueMistakes Patty made in the beginning of her startupWhat Adam looks for in a founderWriting the first checkWhat industries is Tundra focusing on?Tundra's early investmentsAdam's history with PattyMaking changes in the healthcare fieldProblems with investments in healthcareWhat Adam has learned from starting a fundContact Adam Choe on Tundra Venture's website here or through email at adam@tundravc.com.Follow Adam:InstagramTwitterLinkedInYouTubeConnect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.Find Patty Post: LinkedInInstagramFacebookTikTok

Mistakes are inevitable when it comes to starting your own business, but what really counts is how you learn from them. When you have the conviction that your business has more than enough potential for success, it's easy to push through these hardships and come out better.Sali Christeson, founder and CEO of Argent, has done just this to take her company from an emerging to established brand! Argent is a women's work wear brand that designs a variety of pieces appropriate for the workplace. Not only are they designing trendy work wear, but they focus on functional details like hidden pockets, bands to hold rolled up sleeves, and more.In her excitement to make Argent successful, Sali made some missteps during the interviewing and hiring process, but she shares how she implemented changes to create a better system for the future. She also talks about how Argent is highlighting the women who wear their clothes, and building a community around their goals of gender equality and women empowerment. If you're a dreamer, give this episode a listen to get inspired to take that leap of faith and go after your dreams!Topics discussed in this episode:Patty introduces Sali and Argent, including why she loves her brandHow Sali and her husband, Dave, started ArgentStaying on trend with design and functionalityTaking the leap into the fashion industryDave's role in the business and experience in marketingArgent's Work Friend series and building a communitySali explains what a Scout Fund is and how they funded ArgentBusiness missteps and what she's learned from themPatty's experience with hiring the wrong peopleUnderstanding the importance of equityWhat's next for Argent after slowing down during the pandemicPatty on her favorite Argent piecesCheck out Argent here and get 10% off your order!Follow Argent:InstagramFacebookTwitterLinkedInTikTokConnect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.Find Patty Post: LinkedInInstagramFacebookTikTok

Starting it in business is no easy feat—especially for women, who face a variety of challenges that their male counterparts don't. Despite this, women founders have made massive strides, and the support of fellow female entrepreneurs is a great way to boost that growth even further.Today, you'll hear from Tammy Lee, who is the Founder and CEO of Xena Therapies, a US-based med-tech company that manufactures two brands of wearable cool therapy products: Opal and Onyx Cool, each featuring the company's signature plant-based cooling technology.Our conversation with Tammy traces her career trajectory and includes her perspective on fundraising and collaborative marketing. We also touch on the value of curiosity, why women's health and related products are so often overlooked, and what Tammy has learned from her biggest missteps as a founder.Tammy is passionate about helping women live their best lives, which is why she founded this company and why she encourages other women to take back their power, think bigger, and persevere as entrepreneurs.Tune in today to learn more about the strength that other women entrepreneurs have to help lift you and your business up from rockstar CEO, Tammy Lee!Topics discussed in this episode:How Tammy found herself in the wearable therapies categoryInsight into starting a new manufacturing plant from scratchThe innate curiosity that many entrepreneurs have in commonDetermining whether your product is a good fit for QVCMaking it or breaking it on AmazonPlanning for a successful Q4 shopping seasonHow to use gift guides to boost holiday salesBenefits of working together to promote women's health productsFundraising tips from a serial CEOReflecting on why women's health is so underfundedIncreasing awareness via word of mouthA lesson in how to stop, reset, and try againLearn more about Opal Cool and Onyx Cool, and connect with Tammy on LinkedIn.Catch Patty Post at HLTH 2022, from November 13 - 15, 2022.Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.You can also find Patty Post on LinkedIn!

As the proliferation of ads for men's sexual health products suggests, men's sexual health is well-researched and very well-funded, and it's something that is given great importance in our society. Unfortunately, as is often the case, the same cannot be said for women.Today, we are joined by OB-GYN turned digital health entrepreneur, Dr. Lyndsey Harper, to address the disparity between the availability of sexual health information for men and women. Dr. Harper is the founder and CEO of Rosy, an award-winning women's health technology company that connects women who have sexual health concerns with a supportive community and gives them access to research-backed solutions.The Rosy app creates a personalized wellness plan for women of all ages and sexual preferences, using a holistic model to combine medical, mental, and social approaches to treatment.Tuning in, you'll gain some insight into the process of raising funds and awareness for Rosy and find out how Dr. Harper's team is using the wealth of data they have collected to contribute to the collective body of knowledge about women's sexual health.For a pertinent and deeply powerful conversation about why we need to bring more awareness to women's sexual health issues, plus some actionable advice for aspiring entrepreneurs from Dr. Harper, you won't want to miss today's episode of the Persevere Podcast!Topics discussed in this episode:The process of raising money and awareness for RosyTrading IRL patients for a virtual community of over 200,000Helping women feel seen, heard, and connected at scaleHow Dr. Harper fell in love with heart-centered leadershipInsight into fundraising and building relationships with investorsBuilding a collective body of knowledge about women's sexual healthOpportunities to influence long-term public health outcomes Dr. Harper's advice for aspiring entrepreneurs: use your network!Learn more about Rosy and Dr. Lyndsey Harper here, and be sure to download the Rosy app!Catch Patty Post and Dr. Lyndsey Harper at HLTH 2022, from November 13 - 15.Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.You can also find Patty Post on LinkedIn!

What lessons and philosophies were echoed in your childhood that you can apply to your entrepreneurial journey today? For Maartje Murphy, Founder of Cows & Co Creamery in Carrington, North Dakota, spending her childhood on a dairy farm set the foundation for an entrepreneurial future incorporating agriculture, family, and her Dutch heritage.Wondering what more she could do with the rich resource she had in milk and cream, Maartje was inspired to create delicious, decadent gelato and cheeses like the ones she had in the Netherlands growing up.Duchessa Gelato was born in 2018 and quickly put dairy farmers (and North Dakota) on the map when Maartje was included on the Forbes 30 Under 30 Top 100 Entrepreneurs list in 2020.Today, on the Persevere Podcast, Maartje shares some insight into the early days of Duchessa Gelato and Cows & Co—from a tiny garage processing facility to a wedding gelato cart and beyond. Tuning in, you'll find out why it's difficult for dairy farmers to take a vacation, what it takes to quit your day job and become a full-time entrepreneur, and what you stand to learn from your mistakes as a founder.Join us to hear the inspirational founder story of Maartje Murphy; from farm girl to entrepreneur!Topics discussed in this episode:What the title ‘Farm Girl to Entrepreneur' means to MaartjeThe vital role Maartje's family plays in the businessInsight into the heavy workload that comes with farm lifeA look at Maartje's gelato journeyTaking the leap to become a full-time entrepreneurThe significance of making the Forbes 30 Under 30 listWhat you can learn from your mistakes as a founderWhy it's crucial to stay organized as a business ownerWhat the future holds for Cows & CoVisit cowsandcocreamery.com to learn more about Maartje's delicious dairy products.You can connect with Maartje on Instagram and Facebook. You can also follow the Duchessa Gelato journey on Instagram here!Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com to learn how to get involved with Checkable Medical's journey to becoming the first FDA approved strep test. You can also find Patty Post on LinkedIn!

According to Salesforce, the year of the pandemic spurned the largest number of small businesses created on record. The entrepreneurs have taken over, but how can they make their company stand out in a larger crowd?Joining us on today's episode to give her perspective is Kate Hawken, co-founder of Maxwell and Geraldine, a digital first fashion company that she started with twin sister, Beth, in 2020. Their company's strong brand story and focus on ethical sourcing manufacturing and sustainability has only made customers love their classic, but stylish, dresses.The age of social media has caused a surplus of fashion brands, so how do you make yours stand out? Kate is on the show to share the start, struggles, and triumphs of Maxwell and Geraldine. She talks about the pros of creating a niche fashion line, and how keeping perspective has helped them survive every curveball.Tune in and you'll also learn how they found an ethical manufacturer, and ways they're using the digital space to keep growing. Plus, Kate and our host also discuss this burning fashion question: is less clothing actually more?It can be hard (even impossible) to figure out how to start a business on your own, so get some answers and insights when you listen to this episode!Topics discussed in this episode:The inception of Maxwell and GeraldineFinding an ethical manufacturerKate and her sister's background in public relationsStory behind Maxwell and Geraldine's logo and nameProblems Kate has experienced as an entrepreneurPerspective and Managing virtual employees around the globeMaking Maxwell and Geraldine a digital first companyHow they successfully market to customersIntentionally creating a niche dress lineMaxwell and Geraldine fall collectionHigh-quality, staple pieces vs. Lower-quality, trendy piecesFind Maxwell and Geraldine:WebsiteInstagramFacebookRead more about the power of perspective when you pick up Patty's current read, Positive Intelligence by Shirzad Chamine.Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to https://www.testforstrep.com/ and checkablehealth.com.You can also find Patty Post on LinkedIn!

Pursuing the balance of business, planet, and community to help create a sustainable world is no small feat. For Heather McDougall, this mission starts with Bogobrush.Confounded with her brother, Bogobrush is a sustainable (and beautiful) toothbrush created using plant-based materials like coffee grounds and recycled plastic, that would otherwise go to a landfill.As you'll learn from today's conversation, Heather believes in a vibrant, balanced world that thrives when we share and learn together. She describes herself as a global speaker, mentor, and social entrepreneur who is helping change-makers activate their missions for people and the planet.In this episode, we take a look at how Heather is realizing this vision as she builds her personal brand. We also touch on some of the challenges that she has faced as a female founder in the tech space and how her message has evolved over the years.You'll also find out why Heather believes that learning to embrace your inner critic can help you overcome imposter syndrome, how you can benefit from investing in coaching, and some of the ways you can leverage your unique story to make an impact, plus so much more!To learn more about the power of working together to move the system forward, make sure to tune in today!Topics discussed in this episode:A look at Heather's legal backgroundHow venture capital can push society and the planet forwardInsight into the Bogobrush origin storyChanging mindsets, one toothbrush at a time!Why consumers are willing to pay more for planet-friendly productsThe power of working together to move the system forwardAdding value to byproducts by repurposing themOvercoming imposter syndrome as you build your personal brandHow Heather's message has evolved as she grows her businessChallenges she has faced as a female founder in techLearning to love your inner critic Why you should invest in coaching today!The art of leveraging your unique story to make an impactInspiration versus desperation when confronted with your vulnerabilitiesCreating a mindset of abundance, even in times of scarcityLearn more about Bogobrush here or stay up to date with Heather by visiting her website. You can also follow her on Instagram and TikTok!Connect with us at perseverepodcast.com and checkablehealth.com.

Pursuing the balance of business, planet, and community to help create a sustainable world is no small feat. For Heather McDougall, this mission starts with Bogobrush.Confounded with her brother, Bogobrush is a sustainable (and beautiful) toothbrush created using plant-based materials like coffee grounds and recycled plastic, that would otherwise go to a landfill.As you'll learn from today's conversation, Heather believes in a vibrant, balanced world that thrives when we share and learn together. She describes herself as a global speaker, mentor, and social entrepreneur who is helping change-makers activate their missions for people and the planet.In this episode, we take a look at how Heather is realizing this vision as she builds her personal brand. We also touch on some of the challenges that she has faced as a female founder in the tech space and how her message has evolved over the years.You'll also find out why Heather believes that learning to embrace your inner critic can help you overcome imposter syndrome, how you can benefit from investing in coaching, and some of the ways you can leverage your unique story to make an impact, plus so much more!To learn more about the power of working together to move the system forward, make sure to tune in today!Topics discussed in this episode:A look at Heather's legal backgroundHow venture capital can push society and the planet forwardInsight into the Bogobrush origin storyChanging mindsets, one toothbrush at a time!Why consumers are willing to pay more for planet-friendly productsThe power of working together to move the system forwardAdding value to byproducts by repurposing themOvercoming imposter syndrome as you build your personal brandHow Heather's message has evolved as she grows her businessChallenges she has faced as a female founder in techLearning to love your inner critic Why you should invest in coaching today!The art of leveraging your unique story to make an impactInspiration versus desperation when confronted with your vulnerabilitiesCreating a mindset of abundance, even in times of scarcityLearn more about Bogobrush here or stay up to date with Heather by visiting her website. You can also follow her on Instagram and TikTok!Connect with us at perseverepodcast.com and checkablehealth.com.

What is holding your customer back from adopting your technology? What is the psychological understanding around your product and what your product offers that would benefit your customers?These are questions our guest on today's episode had to tackle when she took on the hearing loss space and presented a product in a market that is incredibly important, yet incredibly underserved. Nicole Cadoret is co-founder and head of design at Lively. Lively is a hearing aid technology company based in New York and is paving the way in changing people's perceptions around hearing loss in order to promote adoption of their cutting edge hearing aid technology.Of the people who would benefit from hearing aids, only 20% receive them. This is why Nicole is so passionate about Lively in that she believes that if marketed correctly, more people would adopt hearing aids which would drastically improve their lives. She has put a ton of time and effort into researching the psychology behind why people aren't choosing hearing aids and has created her brand around that while putting customer service and ease at the top of her priority list.Tune in to hear a story of how passion can be leveraged to not only build a successful brand, but to help make people's lives better!Topics discussed in this episode:When Nicole added members to the team after launching How Nicole did things differently when doing psychological research to marketWhat Nicole learned about people's perception of hearing loss and hearing aidsHow does brand play a role at Lively?How early should someone start researching and testing in a product life cycle?Importance of consistency of user experience from start to finishNicole's relationships with her former colleaguesConnect with Nicole: https://www.linkedin.com/in/nicolecadoret/Lively website: https://www.listenlively.com/If you know of any female founders that we should interview, please direct message Patty Post on LinkedIn or Instagram and let us know about them! To listen to more episodes, head to Apple Podcast!

Aisha Chottani is the founder and CEO of Moment, a beverage that replicates the feeling and benefits of meditation. She graduated with her MBA from Harvard Business School and before starting Moment, worked at McKinsey & Co. for 5 years, where she worked with other CPG companies to scale and optimize their operations.In this podcast episode, Patty sits down with Aisha to discuss how Moment was started and how she persevered through the challenges of building a business in the competitive beverage industry from the ground up.For more resources or to view the whole transcript, check out our website.Follow Aisha on Linkedin.Follow Moment on Instagram.Shop Moment on their website.

Colleen Bordeaux is the Founder and CEO of Growth, Inc., which aims to close the confidence gap in women and encourage them to recognize their worth and reach their full potential. She is a co-founder and leader of Deloitte's Workforce Experience by Design and her writings have been published in everything from the Huffington Post to the Chicago Sun Times. Her book, “Am I Doing This Right?” became an immediate #1 Amazon Best Seller.In this podcast episode, Patty sits down with Colleen to discuss the confidence gap in women and how damaging it can be for a woman's professional and personal development, and how her company, Growth, Inc. is aiming to change that.For more resources, or to read the full transcript, check out our website.Follow Patty on Instagram.Follow Patty on LinkedIn.Learn more about Growth Inc. on their website.Follow Growth Inc. on Instagram.Follow Colleen on LinkedIn.

Welcome back to the Persevere Podcast. Today, we have a new series for you called The Pitch. In this series, we create a hub for all that are seeking advice from other business owners and investors by inviting industry professionals to give feedback, ask questions, and give answers to founders. Here is where you will find answers to your pressing questions from industry professionals on how to get your company to the next level.In today's episode, we are discussing raising capital for an angel round of investors. Our guest today is Jess Azure, founder of Spadesso, a technology platform for spas and salons. Today's  two venture capitalists are Hannah Lange, venture financing manager of the North Dakota Development Fund, and Tim Weelborg, co-founder and managing partner of Homegrown Capital. Our venture capitalist experts sit down with Jess as she pitches Spadesso and asks questions you need to know prior to pitching to angel investors, and advice on when and how to receive funding.If you are an entrepreneur like Jess looking for some guidance and experience with angel investors, this episode will give you the clarity you need to take the next steps.Topics discussed in this episode:How Jess Azure is creating opportunity for Spas with SpadessoAre users of Spadesso searching for new practitioners?Explanation of Spadesso from the business endWill Spadesso become a subscription type model?When will Spadesso hit the market?What is Spadesso's marketing strategy?Who is utilizing Spadesso?Future growth for SpadessoType of investor Jess is looking forIs having a co-founder important for financing?When is a good time to invite an investor in?What investors would find valuable when looking at your companyBenefits of being part of entrepreneur groupsAdvice on projectionsImportance of having confidence in your numbers when pitching to generalistsTo learn more about Jess' startup, visit her website.Follow Jess on LinkedIn.For more resources or to read the full transcript, go to our website.Follow Patty on Instagram.Follow Patty on LinkedIn.To learn more about She Starts Week, visit their website.To learn more about Tim's work, visit Homegrown Capital's website.To learn more about Hannah's work, visit North Dakota Department of Commerce's website.

Shownotes:If you are looking to jump start your life and persevere to beat the odds, this four part series is for you. Hear from Checkable Medical founder and CEO, Patty Post, as she shares personal experiences she's had navigating adversity. In this series you'll learn how facing self doubts and finding your inner strength allows you to take on any challenge. Patty Post is the founder and CEO of Checkable Medical. On episode 3 of a four part series, Patty discusses her own negative experiences and anxieties surrounding travel, and how she turned those into positives that she can use to further push herself and improve her mindset.

Shownotes:If you are looking to jump start your life and persevere to beat the odds, this four part series is for you. Hear from Checkable Medical founder and CEO, Patty Post, as she shares personal experiences she's had navigating adversity. In this series you'll learn how facing self doubts and finding your inner strength allows you to take on any challenge. Patty Post is the founder and CEO of Checkable Medical. On episode 3 of a four part series, Patty discusses her own negative experiences and anxieties surrounding travel, and how she turned those into positives that she can use to further push herself and improve her mindset.

Shownotes If you are looking to jump start your life and persevere to beat the odds, this four part series is for you. Hear from Checkable Medical founder and CEO, Patty Post, as she shares personal experiences she's had navigating adversity. In this series you'll learn how facing self doubts and finding your inner strength allows you to take on any challenge. Patty Post is the founder and CEO of Checkable Medical. On episode 2 of a four part series, she details the danger of making excuses and how you can stop making them so you can start accomplishing your goals. After all, as Patty puts it, “excuses only sound good to the one making them.”Get connected with our community and learn more at https://checkablehealth.comTranscript0:00:00.0 S1: Hi, it's Patty Post, the host of The Persevere Podcast. And today, and for the next few episodes, I'm going to share some stuff about myself. And, these things are things that I have accomplished, challenges that I've gone through, and I'm gonna do it in an interview style, so they're gonna be our little minisodes, and I hope you get to know me a little bit more. And really the goal of it is, I wanna share some things that I've worked through professionally and personally, and how it's helped me achieve and become a better version of myself, and I hope that it helps you as well. So it's super easy, digestible, nothing is like rocket science here, and a lot of you will probably think they're great reminders, that's what I'm hopeful of. And I hope you think of this as, “Okay, I can do that too. If she did it, I can totally do it.” That's what I want to inspire you, to have a mindset that anything is achievable if you put hard work, dedication and consistency to it. 0:01:16.3 S2: Welcome to The Persevere Podcast, powered by Checkable Medical, and hosted by Patty Post, a female founder, entrepreneur, wife and mother of three, doing all of the things. The strength to persevere in business is powered by passion, grit and hard work. The Persevere Podcast is for entrepreneurs and business leaders who set out to innovate and change the world with their ideas, whether it's fund­raising your start-up, product development, marketing, branding, or scaling your existing business, this podcast is for you. We'll discuss everything it takes to persevere and build the business you've always dreamed of. Let's make it happen. 0:02:08.1 S1: Well hello everyone, this is Patty Post, your host of The Persevere Podcast. We are on mini episode number three, and, interesting topic today is, how to turn travel anxiety into a positive. I don't know if any of you know what travel anxiety is, but it's that nervous feeling that you get prior to going on your vacation, and it could be for fear of the unknown of where you're going, you've never been there before, or all of the things leading up to the vacation just makes you very stressed out, or maybe you need to pack for your family and yourself, and you get a little anxious over the outfits, and for a lot of women, we feel that way of, “Okay, what's my agenda for the week and what am I gonna wear?” That takes a lot to put that all in one bag, as well as I know my husband has a lot of anxiety just going through the airport, that is stressful for him. Getting his license out, getting the phone, where is he gonna sit, he doesn't like crowds. Leading up to vacation can be very stressful and anxiety-ridden, but it doesn't have to be a negative because you don't go on vacation to feel anxiety, so...0:03:31.3 S1: Let's get into it. The main reason why we go on vacation is because we want to detach, we want to relax, we wanna spend time with the people that we love and experience something new and create memories, and as a founder, you definitely need to detach from your world, that is ever-chaotic, and you go on vacation to get away. How vacation serves us as founders in a positive way, is that when we get away from the day-to-day activities, we can focus on creativity, that allows us to let our mind wander. We get a break. If you think of pulling a band, if you just keep pulling, pulling, pulling, you're gonna snap. This allows us, that band, to come back together, so that's our brain, that's our bodies, that's our nervous system, a time for our batteries to recharge, and that's why vacation is positive, especially for those of us that are founders. Some of the goals that I set for myself when I returned home are, I'm going to block time every day for writing, or I'm going to start exercising, I'm going to start eating healthy, I'm going to... It's always a fresh start for me, it's sort of like a new year when I come back from the vacation, and it just is like a clean slate, even if you're going in February, which I end up going vacation in February…0:05:17.0 S1: Every year, I look back on the first six weeks of the year and like, “Okay, did I even closely get to what I wanted to do in terms of consistency and discipline and goals in the month of January?” If I didn't, “Okay, where did I fall short?”, and intentionally write that down and I do it where I let my mind just bounce back and forth, and if I'm hanging on a subject, I know that I'm not at where I need to be, and that's something that I am going to activate when I get home, “Okay, I gotta do better at this, I've gotta get better at having intentional team meetings and allowing my team to connect, and I'm not hearing from Kayla, I don't know how she's doing, I don't know how her spouse is doing, I don't know how her life is going”. I think about those things, and if it comes up in my mind, then that means that there's a gap, and so I identify those gaps and then when I get home, I activate them and just in that first two weeks, I try to do that. So, I'm super intentional about it because in just a few days time, when I get back into the swing of things, I will completely forget about those feelings that I had while I was on vacation, so I activate on those thoughts right away.0:06:47.4 S1: I would say the biggest anxiety that I have before I go on vacation is all of the work that I did leading up to vacation, that huge to-do list, and taking care of all of those loose ends and making sure that there aren't any loose ends. I think that's what I get the most anxiety about is the loose ends. It's like, “Oh my gosh, how did I forget that? What did I not do? Did I give that person direction, what if someone reaches out for me and I'm not there”, and those are the kind of things that give me the anxiety, but I've noticed what happens is day one and two, I don't even start relaxing because I'm still thinking about what's happening back at home, or back at the company, or back with the people that work for me. And, instead of continuing to hover over those items, my best practice is I have created a space that is just myself. And in my notes on my phone, I will go for a walk, and I just think about all of the things that come up in my mind that I didn't do 'cause those first two days, I'm thinking, I'm still back at home.0:08:07.3 S1: So by doing that, I'm on my walk, I'm getting that energy out. I put the notes down and I label it, like random things from day one and two on vacation, and then I just write down the list. And then I'll put the little bullets next to it, so then when I get back, then I have this to-do list. It's almost like when you are wide awake in the middle of the night, the best practice is to one, take a melatonin from Checkable Wellness, two, is to write down what is going, running through your mind, what, get that hamster off of the wheel, and by getting them off of the wheel is writing down what you're thinking about, what's keeping you up, and sometimes it's sitting there for 45 minutes and writing it. So I will end up doing it a couple of times during the day, whether on my notes are just journaling, and those first two days, I don't allow myself to really think about anything of those to-do items. If I'm not intentionally thinking about it like, “Oh, I forgot about this, okay, I'm gonna grab my phone, I'm gonna write it down, and then I'm gonna close it.”0:09:24.0 S1: And that's just the best practice for me, so then I can be present with my family or with my husband, or even with my girlfriends, if I'm on a girlfriend trip. There was a time in this last vacation that I took in October to Indian Rocks Beach with my family and I was wanting to get to the next level as being an executive, and there was so much going on with people at the company with raising money with product, we were just starting our clinical trial. I physically didn't have the time to sort of level up and leveling up to me is really being enriched in a book or a thought leader and taking in a bunch of information and just learning, like I can't go and get my MBA right now, I'm getting it while I'm working at Checkable. But what I did is, I heard of a great book by Jim Collins called BE and it's Be Entrepreneur 2.0, and what I did was every morning I walked for an hour and 15 minutes and I was gone for six days, and I told myself, I am gonna take the first day to just do my walk with no sound, and then for five days, I'm gonna get into this book and then I'm gonna read it on the plane, and that's it.0:10:52.8 S1: And I did that and I felt so good about it because I turned off all of my, told my team, I'm not gonna answer emails, I'm not gonna do any work, and I'm gonna focus, and that totally allowed me to, I vividly remember a lot of his advice from that book, and I also vividly remember reading some of these and listening, I listen to the book as well as I have the book, some of these case studies, and I put them into motion right when I got back, and I also was very intentional about my sleep, intentional about my alcohol intake, and just was really healthy, I didn't make a ton of unhealthy choices, and that was the most progress that I had made on a vacation personally with my family, and then professionally, intellectually on that vacation as well as distress. I came back absolutely rejuvenated, invigorated and totally ready to crush the last 10 weeks of the year, which we completely did, and I felt like a really great leader for doing it. And I recommend anyone that is going on vacation to intentionally put together something that will make you feel good that you're gonna level up using that time on vacation as well as getting some fun and getting your family time in, you can have it all…0:12:36.3 S1: And to take a negative to a positive, that anxiety that holds us back and makes us feel icky and probably crabby with our family, turning it into a positive and putting in the work, you're gonna feel really, really good about it. My closing thoughts on this episode is vacation is worth it, and at Checkable we have a no vacation or an unlimited vacation policy, and unfortunately, it ends up where we don't take a lot of vacations, and that's something that I really encourage people to, even take the couples vacation, just a weekend trip somewhere, or some get away with your friends or even be by yourself and take that time. And it is good for your soul. It's good for the people that are around you, it's great for your company, and if you get that anxiety before you travel, anxiety is excitement and anxiousness is excitement. Nervousness is actually the same emotion as excitement, so take that and use it for a positive for your business, for your personal development, and make it holistic that you are going to come back, rejuvenated, excited and just ready to conquer whatever challenges that lay ahead of you after you go on your amazing vacation.0:14:13.2 S1: So with that, please, if you're on vacation, even as you're listening to this, or if you're planning a vacation, tag us @checkablehealth. We would love to see where you're going on vacation. I think those are the most fun things on social media when we see people's destinations. And follow us, @checkablehealth and me, @pattypostceo on Instagram and TikTok as well as Patty Post on LinkedIn. We'd love to hear from you, and of course, five stars if you loved this mini episode and we would love to hear from you. So with that, have a great vacation, and don't let that anxiety get you down, turn it into a positive.0:14:56.1 S2: Thank you for listening to The Persevere Podcast, powered by Checkable Medical. Head over to perseverepodcast.com for notes, links and additional resources from today's show. To continue hearing insights and gaining knowledge from those persevering, succeeding and making their dream a reality, be sure to subscribe through your favorite podcast app. Now go make it happen.

ShownotesReenita Das is an industry expert with over 25 years of healthcare marketing and consulting experience which include engaging with global clients and start ups to develop and implement growth strategies. Das currently serves as Transformational Health Partner and Senior Vice President and is the first woman Partner at Frost & Sullivan. In addition, she is the Founder of the Corporate GLOW (Growth and Innovation of Women) program.In this podcast episode, Patty sits down with Reenita Das to talk about all things FemTech, women's health research, the inequality between men's and women's health and how to make significant progress in funding the women's health sector.Key Takeaways:The importance of FemTech and the focus on women's healthThe lack of funding for FemTech companiesMost research is done on male subjects or cellsMore focus is needed on menopause and chronic diseasesHow to make a change in the future of women's healthFor more resources, check out our website.Follow Reenita on LinkedIn: https://www.linkedin.com/in/reenitadas/Follow Reenita on Twitter: https://twitter.com/reenitadasTranscript:0:00:00.3 S1: This is the Persevere Podcast where we help founders create awesome products and not run out of money. Hi, I'm Patty Post, founder and CEO of Checkable Health. I started the Persevere Podcast because I experienced loneliness and solitude as a solopreneur. I had no one to turn to, and I couldn't find relevant content for high tech entrepreneurs, specifically in the stage of business that I was in. So like any true entrepreneur, I decided to go out and create it. Today, my guest is Reenita Das, she is a partner at Frost and Sullivan, and she has dedicated over 30 years of her career to researching the topic of women's health. She's coined the phrase “She Economy”, and she wants everyone to know that women's health products are not just a niche. We actually are half of the economy, we have more buying power than men. We make more healthcare decisions, and we have our anatomy that should be studied on our anatomy. She really talks about a lot of different things that we don't think about as the everyday consumer, but when it comes to research, things like the model that you're using in mice should be a female if your product is going to be for a female.0:01:27.6 S1: Most of our medical products are only studied on the male anatomy, and that has been done for decades now, and the tide is changing, but she really talks about how even today that the dosing amounts are on a male adult body, not on a female adult body. Males and females, we metabolize drugs differently, so therefore, should we be having the same dosing schedule as males? Really interesting things out of this podcast, we think you're going to really have your eyes opened to the lack of opportunities that have been presented to women's health, the huge amount of opportunities that there are for innovation, also the changes of how we think about the phases that a woman goes through. For example, menopause, we haven't studied it enough, we don't have enough information out there to accurately understand or predict what is going to happen to our bodies because it's not talked about, it's not researched. We end up talking to our girlfriends and that's how we get our information, our medical information, rather than going to the source. Reenita, thank you so much for your dedication to women's health, and not just in the US, but globally. She is definitely changing the health care for women, not just for today, but for generations to come. Really excited for you to take a listen, learn some things about women's health and really get active, and if you are an investor, invest in those female founders, those med tech opportunities that are in women's health. So without further ado, let's get into it with Reenita Das. 0:03:12.2 S1: Welcome to The Persevere Podcast, powered by Checkable Medical, and hosted by Patty Post, a female founder, entrepreneur, wife and mother of three, doing all of the things. The strength to persevere in business is powered by passion, grit and hard work. The Persevere Podcast is for entrepreneurs and business leaders who set out to innovate and change the world with their ideas, whether it's fund­raising your start-up, product development, marketing, branding, or scaling your existing business, this podcast is for you. We'll discuss everything it takes to persevere and build the business you've always dreamed of. Let's make it happen.0:04:10 S1: Hello everyone, this is Patty Post, your host of The Persevere Podcast. Our guest today is Reenita Das. Reenita is a partner at Frost and Sullivan, and her focus is on women's health and transformation of healthcare, she's super passionate about changing this healthcare landscape as I am too. Thank you so much for joining me today. 0:04:34 Thank you so much Patty.0:04:35 You are welcome. There's a couple of things I wanna say about Reenita. Reenita is the first woman partner after 25 partners at Frost and Sullivan, she is the senior vice president, and she is the founder of GLOW and GLOW is Growth and Innovation of Women Program.0:04:53.8 S1: And she's also on the board of a non-profit called High Tech High Heels, Silicon Valley, and it focuses on increasing gender diversity in STEM, and in the current role at Frost and Sullivan, she works on futuristic scenarios and forecasts in understanding how healthcare will operate 10 years from today, and working with clients specifically to help them change and how they will impact the trends and how they will change healthcare specifically in women, and she focuses on rethinking consumer business models as healthcare makes a transformation to health and identifying opportunities with companies outside of healthcare, to bring solutions to the health care sector. I'm so proud of the opportunity to meet with you, Reenita, this is gonna be a great conversation. Our pre-recording connection, we already got into some good stuff. So with that, let's get into it.0:05:54.8 S1: So Reenita, what is your work in history and research, specifically in FemTech? 0:06:00 S2: I have been working in women's health for almost two and half decades now. I really wanna say that we really never had any women's health till only a few years ago, and even there we're still on the edge. We're working in a system of healthcare that has been built by men for men, and we've never really taken a step back to really understand how women look at healthcare, what their needs are, how different those needs are to men, and how we want to consume healthcare, how we wanna be able to see our doctors when we wanna see it. All of this is not here to us, and a lot of my work today is really in helping companies understand how different the system of care would be for women compared to men. I've always been a very curious person, I always wanted to find a solution to big problems, and really finding my passion in women in healthcare was really an active… I wanted to always work in the space of human life and I came into consulting and advisory just by chance, simply because it looked very interesting, and eventually spent 25 years in this space, and I've had some amazing experiences working in almost 25 different markets, living in 10 countries, working with different cultures, emerging markets. Taken right now, I'm in Dubai, working in the Middle East, looking at the status of women here, so I really...0:07:42.5 S2: I have a lot of gratitude for the place that I reached right now in my career.0:07:47.5 S1: It's amazing. Tell us about some of the things that you are uncovering in healthcare in terms of women in our lack of, just our lack of opportunity, you mentioned before the call just about FDA, so can you share with us that story, I think that's a great starting point of exposing that, really we don't have representation in healthcare.0:08:11.6 S2: So it's very interesting when you start looking at medical devices and pharmaceutical products. We have 50% of the population by 2030. Women will make that 4.2 billion in the world of 8.3 humans, and yet still six years ago, the FDA did not even have a department or a separate office looking at women's specific products. So we did a lot of lobbying and championing work, and now they have an amazing department, we have been working with them for the last few years, we developed an entire blueprint, we want the areas and opportunities that the FDA really needs to focus on, and based on that, they have really crosstracked many new medical devices in terms of incontinence, pelvic health, some of the contraceptives, and I hope many more will come to the fight in the future.0:09:12.4 S1: Are you seeing that the big Fortune 50 medical device companies, are they growing out their women's health divisions or acquiring companies to have more of a focus?0:09:26.2 S2: I think the reality is most of the innovation in women's health is coming from the startup culture from women themselves that are founding companies. 80% of the FemTech… technology companies today are run by women, founded by women, and these are all small companies. The large mainstream healthcare companies have had women's health divisions, but really looking at it in a very traditional way. So now when I find a lot of is that many of these companies are wanting to learn what's happening outside, they wanna learn what are some of the digital products… how they can integrate some of these digital technologies into their current area of focus in terms of their disease area, so they are starting to begin to look at that. For example, one of the big questions that I look at is I study a lot of work in cancer, and if you look at the whole aspect of diagnosis of cancer, this in the United States, it's always very traditional… in hospitals or in clinics, but now there's a lot of focus on women-centered healthcare facilities which are only women that are more catered to the needs of women…0:10:42.4 S2: And a holistic basis, where… one part of it, but there's a lot of other mind, body and soul kind of products and solutions available there. So now, most recently, some of the Fortune 1000 companies are starting to wake up and say, “You know what? Maybe we need to look at these centers because our products…selling them into these centers”, so I think it's happening, but it's still very, very slow and not at the pace that we would like it to be.0:11:12.5 S1: How about research? Do you think research is happening at the pace that you want it to be happening?0:11:16.7 S2: Well, if you just look at digital health spending, and this is where the money is, in digital health last year in 2021, was 29 billion dollars spent into digital health funding. And guess what was the funding coming out for FemTech or female technology? It was roughly 5% of that 29 billion dollars, so very, very small. And so we still continue to be a step… less than 5% of the entire funding available, so that continues to be, even though we've grown, we've tripled in the last two years in terms of amount of funding, FemTech companies, we have one company that's got it to a… so all of that is happening, but it's very nice.0:12:05.9 S1: And that's surprising considering one of the top downloaded and utilized apps is Clue. It's my favorite app, it just sounds so weird when I first download it, and I was telling everyone about it, it seems so weird, and then I'm like, “Well, why would it be weird when I'm telling my friends, we all have, you assume you all have a cycle, and if you don't have a cycle then or it's intermittent, then you should be tracking it. These tools are amazing, and the access of these tools should be in the app store and we should be creating them, whether it's postpartum or whether it's, you're trying to get pregnant. Now, looking at something that I have joked about, and you probably know Dr. Somi Javaid with HerHealth MD, she was one of our guests and absolutely, just in so much awe of her and what she is going for in terms of research. We talked about the dollars spent on men's health versus women's health, and being from medical devices, the number of dollars that have been spent on the prostate versus the entire female body, can you talk more about that?0:13:18.9 S2: In my mind, it starts with the whole aspect of the mice. In clinical research in the lab. I don't know if everyone's aware of it, but most of clinical research, clinical research in the lab, when we work with animals or cells taken from the body of animals is male. So we start with a proposition that 90% of the work that this stuff is going to go to, when it becomes finished is to men. So the discussion needs to start from there, why are we not using female mice? Not clinical trials. They're not pre-clinical trials. We start with the mice. So I think that the dialogue needs to go to the mice.0:13:58.2 S1: And is it the same in pre-clinical research when you move to other animal models? Is it mainly male?0:14:03.8 S2: Absolutely, so I'll give you an example of, I don't know if you know the story of Ambien, the sleeping aid, but after 21 years of Ambien being in the market, 21 years it was in the market, and then the FDA suddenly realized that women were having serious accidents the day after using Ambien. And they decided to cut the tablet in half. This was 21 years after it was on the market. The original trials for Ambien was 100% male, there was not a single female on that trial. So I think the basis of all this inequity lies in the simple fact that we start the trial or we start the… with male mice and we use cells from male animals, but why aren't we using both genders in our scientific research. So when it starts from there, then it's too difficult to get women into a trial when the people... already on male mice. Another big example I have is a product to treat female sexual dysfunction, which is the product called Addyi. This was a product that was in the market for women, and it was found that women were taking the drug with alcohol and those women were having serious side effects. So after it being in the market for a couple of years, the FDA said that they wanted to do another trial with...0:15:31.1 S2: Looking at the side effects of alcohol on the drug. And the clinical trial was designed, and the study enrolled 23 men and 2 women. 0:15:39 S1: What?0:15:40 S2: That's a population of 92% men for a drug intended only for women. Women metabolize alcohol very differently to men, and so there's a huge impact. I have been talking about the vaccination that all of us have gone through. We are getting exactly the same dose of vaccination as our male counterparts. Have we not studied the impact of that on our bodies as we metabolize or hormone effects? None of that has been done. And all of us are vaccinated for the same dose. I do have good news. The good news is… trials now coming in, and we're gonna see many, much more of it and then COVID has really been a catalyst to get that going. I think we will be able to have much better health equity in terms of reaching out to Blacks, Hispanics, women in minority positions to be able to run women only trials because all this time, that was the biggest challenge. We couldn't get enough women or they didn't… so it was not possible, but now with virtualization, I think all the excuses have been cut, so I do think that we can see much more of a higher percentage of women being represented.0:16:56.4 S2: Good.0:16:57.1 S1: And it's shown that men will be fast to enroll in the trial, but then they won't go through the follow-on for the complete the trial for the two years, and it ends up being very problematic for these long-term studies, and that inclusion is important, especially in clinical research. We're doing a lot of marketing with our clinical trial, and I have to say it's the most fascinating piece of the trial for me personally, because how you reach people is so important, and we're now doing a translation into Spanish, which for a startup is challenging but it's so important because our population needs devices that are right for them, and if they're not able to read the instructions, why would they, they're not gonna benefit from it. And we want everyone to benefit from an at-home strep test specifically. But even our other products and women's health that we're bringing out, having them translated in Spanish as well, and that brings me to the piece of telehealth. You mentioned telehealth for clinical research, but what do you see as the opportunity for telehealth to help with women's health specifically and broadening that reach?0:18:20.7 S2: I think it's huge. I think it's huge. They will get better access. It's easier, women have very busy lives than to take care of their work, their home, their child. I think it will be able to fit in. We have found through our research that women don't make their appointments as much as men do, they don't take their medicine as much as men do, so I do think that with telehealth apps with constant reminders with messaging, instant messaging, we're really going to move to a model of healthcare, which is gonna be much more personalized, it's gonna be much more patient-centric, obviously it's gonna be ambulatory, the virtual…central care, and it's gonna be much more based on data or technology, transparent and seamless. So I think we're moving into a future of healthcare world, which is all, fits in with the needs of where women would like to see their health care going. We just need to have many more products that meet the needs of women, because a lot of the times today, all our work and effort is focused on the early stage of life, a woman's life, which is fertility, menstruation, pregnancy, and they're not putting in a lot of effort into the whole area of menopause, chronic diseases, which...0:19:38.0 S2: Which is 1 in 4 women are going to be over the age of 40 years in the US and the world. So 25% of the female population is going to be over that age, and would be much more help in products that are available right now. So we really have to change the dialogue and move it out of just the infertility market, or the menstruation market, and move it to the menopause and chronic disease market in studying. For example, brain health. We haven't studied the female brain. How is that different from a male brain? People just started studying that. Alzeimers, dementia, it's much more… when compared to men. But yet, we're only beginning to understand what that important, what those implications are, and menopause is a huge impact on all of these diseases in the future. Talking about the gaps in the education system, I did a study looking at, I think 200 medical schools across the world and looking at how many hours or how many months of people going for studying about menopause and it's really sad. It's less than three months. And this is one thing…population that has this disease. It's less than three months. So then what, if there is no one who really can talk to you about this or help you about this, then who do you go to?0:21:02.3 S1: Right, and the education, not being there, like for a startup, we're looking at launching a product, a vaginal pH test, and there aren't any out there, and something that we have to overcome is how do we educate and thinking of menopause, it's like my mom, she still doesn't really talk about her menopause. She jokes about it now because she's 81, but it's not something I'm talking to my daughter about, she's 11 about getting her period and what's gonna happen with her body. I really have no idea what's gonna be happening to me, I'm 42, and it's almost like a taboo topic too. I remember sitting at a meeting and a woman was like, “Oh my gosh, I'm so hot”, and I was like, “Oh, she's going through a hot flash” and she left and being 28, like what's going on with her? Why is she doing that? And it should be normalized, but we don't talk about those things, so how do companies like ours and others that are breaching the FemTech topic, we are up against the taboo topics that men don't want to talk about because it is uncomfortable, and then we're trying to get research dollars from them, and they're the ones that write the checks or make the decisions, and they're going to then subject themselves to being a part of uncomfortable conversations, and it just feels like it's a losing battle, and how do you inspire people like us that are trying to make a change?0:22:38.8 S2: Just keep talking about it. That's all I say, get on to all the big conferences and talk about menopause, not about infertility. I know infertility is a big problem, and it's also a big commercial dollar value for the healthcare industry, but menopause is equal, because the impact of meopause leads to so many other diseases. Auto-immune diseases, Alzeimers, dementia, could go into cancer, could go into chronic inflammation, which would lead to other diseases, so the list is endless. Endless, osteoporosis. And if you bring up a really good point, how do we learn about menopause? You don't really learn, once we start having these symptoms, we start discovering, oh my God, what is happening to me, and I do a Google search and I try to get as much help as I want or I talk to a girlfriend that I know who might have had it and that's the way we get information. 0:23:34 S1: Right.0:23:34 S2: And that's not the right way. That's not how we should be educating ourselves on this when it's already taken over our body. We need to know ahead of time, so then we are prepared, we can take action, we could have vitamins, we can change our diet, sleep better, we can exercise. Whatever needs to happen, we can be aware of it.0:23:53.4 S2: Not when it's prolonged. And I think that's the model of healthcare that we need to get to. We're in a model of sick care, when the symptom arrives, we address the symptom. But we need to get to the point where it's proactive care that we already know, and we studied the woman's body enough to know that this is how it's gonna come. And when it's gonna come, I can be prepared for that. So really, we need to rethink how we think about healthcare, the way we think about it, what that means, how should we be measuring outcomes of reality, and how do we look at it in a holistic fashion, it's physical health, it's spiritual health, it's social health, it's mental health. All of these things for me is healthcare. And then you know what you're saying is so right, because once you start doing the research to your symptoms, and Facebook is an amazing tool because you have all these groups now and they have followers of a couple of million on the menopause group, I'm in that group because I wanna just hear the comments and the communication that's going on, so that has really been one of the lifesavers for many, many women around the world, so I think getting onto these groups, getting a message out, is so, so important as a tool.0:25:05.9 S2: But then related to that is, now that you know you have it and you want to alleviate the symptoms, the healthcare system doesn't… in many countries of the world, menopause is not covered by insurance, including in this part of the world that I'm at. So if you have hot flashes, if you have night sweats, if you don't have any estrogen in your body, you have to pay money out of pocket to get the patches or the gels or the bio-identicals that you need, and it's even in many, many insurance systems in the US and many of the drugs are not covered, or the new… are not covered. The access to, even though you found out everything, you don't have access to it. And that's why I feel that the insurance systems now need to keep pace with the healthcare system of what they're looking at in healthcare, because if they're not covering these basic diseases of life, change of life, it's not really a disease, it's a change of life, but it has serious implications on our mental and physical and emotional health, which leads to chronic diseases later on, those need to be covered.0:26:20.1 S1: I even heard about a dry eye syndrome in women when they've gone through menopause and not understanding that there's a correlation, and there is a supplement that was being researched for dry eye in women, and they couldn't get women in the study, and they were only getting men and they ended up that they had so many men, and it wasn't making a difference, so they didn't get the labeling that they wanted to make the claim for dry eye for women in menopause or post-menopause, and so I'm hoping that that they get funding and they can go back in the trial, but that's just an example that I have that's fresh in my mind of, “Oh, I didn't even know that you would get dry eyes”, so maybe that's something that I should even be talking more about and I should interview my mom because my mom could definitely tell me, she was in Toastmasters at the time, she had me at age 40, and then she went through menopause, like 48 to 52, and so I imagine having an eight-year-old and then she had two sons that are in their 20s, she's in this crazy time of life, and you just brought up some things that maybe my mom isn't so crazy that...0:27:41.0 S1: She just was going through a lot at that time. 0:27:46 S2: The term pause, it shouldn't be a pause. It goes on sometimes for…years. Why is it a pause? 0:27:51 S1: Right. Yeah. 0:27:53 S2: I question that. Who invented the term?0:27:59.7 S1: Yes. So why now, the funding and interest in FemTech, Reenita, why is there this rising?0:28:09.6 S2: I think companies are beginning to understand with this whole focus on gender equity that starts in the workplace, the MeToo movement that happened a couple of years ago, all the presidential debates that went on that we need a woman President, Vice President. You know women have become the center of it all. We are in what we call the Sheconomy, and part of that Sheconomy is that emphasis, that health is very much part of that, and we need to start thinking about it. So companies are waking up to realize that they can't continue to run the system the way we are running it…they can make money out of it, so let's, let's run it. Most of them are focusing, as I said, on the spring of life, or when we are beautiful, when we're young, and we were able to procreate. So now we need to move the dial over to the second half of life, the autumn stage.0:29:11.3 S1: Autumn stage. I like that season. I love autumn, actually. That sounds very nice. I'm thinking that women live five years longer on average than men, that even the end of life, I think there's opportunity there for support of widows, and we're not gonna go into that space right now, but it certainly is something that, when I look at the numbers of how many widows there are that are in nursing homes, and could there be digital health there to help those women? Opportunities there?0:29:44.4 S2: It's a very interesting part because one of the things that I'm also working on is looking at actual real estate for women. Women only, real estate community homes. Women, there are many more divorced women today than there ever was in the last 10, 20 years, the rates of divorce. Single women, women who are not getting married, it's almost gonna be 45% of the entire working population of women that are gonna be single, and these women are not gonna get married so as they get older, they will have to have some kind of community to be able to live in. So what would that community design look like? How do we create a woman's only kind of community, which is a health, wellness, mind, body and soul space? For these widows as well as we talk about it. So that could be another huge growth opportunity in the future. …Based on needs and we design homes based on all of that. So it's a huge promotion opportunity, I see it in the future, especially when it's gonna be 25% of the population.0:30:55.5 S1: For the last piece, question that I have, or topic that I have is around the marketing of women's health and the messaging, and you being in Dubai where you're saying there's a lack of messaging and awareness at all, where in the US, it just seems so skewed like a tampon commercial gives you the freedom to feel great and go ride a horse and play beach volleyball is, that's what we see on commercials, when in reality, your first, it stinks to get your period, you don't feel great, so it's not represented accurately I don't think. And I'm curious how, what are you seeing to change that and how can you leave us with an inspiring message to create these campaigns that are relatable and educational and fills with the reality of what it is.0:31:49.9 S2: I think we're getting more and more authentic campaigning and advertising. In the past is all about selling the dream. That's why we enjoy looking at this advertising because you know, we could look like that and could be as beautiful as that if we used the product. Or lose 20 pounds in one night or whatever it may be. It was all about selling the dream, and I think for healthcare, yes, selling the dream…but I think we also have to be very realistic, selling that dream, maybe package it in a different way. I think today we're seeing many more women of color on commercials than we've ever gotten. We're seeing more LGBTQ area, we're just beginning to understand them, we don't have any products or solutions around that. I'm starting to look at conferences and events that we can have separate sessions of how do we deal with. We don't even understand the whole aspect of transgender and the effect of hormones on that…So there's so much work that we need to do. So going back to your question on messaging, we need to make it more holistic, we need to make it more mainstream, more representative, so everyone feels included in that and taking real voices.0:33:08.9 S2: I think that's the best thing, and that's why I love Facebook with the ads on Facebook, because we actually have testimonials of people who have used, their stories, and that's what makes it inspiring when you can see the difference, that you can see the impact.0:33:21.8 S1: I agree. I'm gonna have to join some more Facebook groups now.0:33:29.6 S2: Today we're doing a lot of consumer research through Facebook groups, and it's completely unsolicited, it's unadulterated… I think every single FemTech company is collecting data, and they're following patients. So I think because they're all female-founded and small, they're being able to do that and collect from the Cloud, how to build that up and get to that stage of actually building and making an impact, that's gonna take time. But I do, I'm very, very optimistic that we are moving in on a database basis for healthcare, and so far there wasn't anything like that before, and we're getting actual female data, which we never have. So that is a huge change I see for our daughters maybe. That they won't have some of the issues we've faced, because they will have 20, 30 years of solid data behind that, and this is the first time I think in our entire history that they're connecting, only women do that, and I think it's fantastic. I think it's a...0:34:38.7 S1: Makes me think of what we're doing in our nutraceutical line, that maybe we should be going to the menopause space.0:34:48.9 S2: Lots of opportunity, lots of products as well. On Facebook and find that… I don't know how good they are so that's the other challenge that I have. There's so many nutraceuticals out there, you really don't know what outcomes are you spending so much money out of pocket and buying them, but you don't know, because they're not…or they don't go into any regular process. So we really don't know.0:35:12.4 S1: I have a low creatine and testosterone in my last, my blood work that I had, and so I'm taking creatine twice a week, but it sure would be nice to have a creatine that was marketed to women and that, both of those happen when you are going into menopause or perimenopause, and they both are low, typically simultaneously so I haven't gotten the testosterone pellets or anything like that yet. I'm still researching all of that, but that could be an area of opportunity for us, all based on the personal need that I'm an entrepreneur that believes if you see a gap or if you use, have a product and you think you could do it better, go out and do it. And it seems that FemTech is the space to do it, and it's such a driver, it helps you get up in the morning. I mean for me, of all the products that I do, it's okay, I can do this better, I'm gonna do it. And I appreciate you and your research of 25 years in this space, Reenita, I hope that when we come out with a product that I can send that to you and I will do you proud with what we've put together on our digital and our product, because we just have so much respect for you.0:36:33.1 S1: So thank you for all of the work that you do for us and further women's health, you're making generational differences in what you're doing.0:36:40.7 S2: Thank you so much, Patty. Your work is very inspiring and I would love to see what you're gonna come out with next so I'll wait with baited breath.0:36:49.7 S1: You'll be the first for the samples. Yes, great to meet you. Thank you for joining me today on the Persevere Podcast, and make it a great day and yay for FemTech. Let's just keep going. Keep your head down, ladies. 0:37:03 S1: Thank you for listening to The Persevere Podcast, powered by Checkable Medical. Head over to perseverepodcast.com for notes, links and additional resources from today's show. To continue hearing insights and gaining knowledge from those persevering, succeeding and making their dream a reality, be sure to subscribe through your favorite podcast app. Now go make it happen.

Shownotes:Patty Post is the founder and CEO of Checkable Medical. On episode 1 of a four part series, she shares personal experiences where she faced challenges where she reached a point and had to make the choice to preserver through reach her goal.On this episode she shares her experience running a marathon in a mustard costume. Whether it be rain or shine or any other obstacles she faced, she shares how she kept her head in the game, trained her body and her mind, and ran the race.Go to checkablehealth.com for more great content!Transcript:0:00:00.0 S1: Hi, it's Patty Post, the host of The Persevere Podcast. And today, and for the next few episodes, I'm going to share some stuff about myself. And, these things are things that I have accomplished, challenges that I've gone through, and I'm gonna do it in an interview style, so they're gonna be our little minisodes, and I hope you get to know me a little bit more. And really the goal of it is, I wanna share some things that I've worked through professionally and personally, and how it's helped me achieve and become a better version of myself, and I hope that it helps you as well. So it's super easy, digestible, nothing is like rocket science here, and a lot of you will probably think they're great reminders, that's what I'm hopeful of. And I hope you think of this as, “Okay, I can do that too. If she did it, I can totally do it.” That's what I want to inspire you, to have a mindset that anything is achievable if you put hard work, dedication and consistency to it. 0:01:16.3 S2: Welcome to The Persevere Podcast, powered by Checkable Medical, and hosted by Patty Post, a female founder, entrepreneur, wife and mother of three, doing all of the things. The strength to persevere in business is powered by passion, grit and hard work. The Persevere Podcast is for entrepreneurs and business leaders who set out to innovate and change the world with their ideas, whether it's fund­raising your start-up, product development, marketing, branding, or scaling your existing business, this podcast is for you. We'll discuss everything it takes to persevere and build the business you've always dreamed of. Let's make it happen. 0:02:07 S1: So with that, let's get into my first topic, which is the time I ran a marathon in a mustard costume, and yes, I did say that, a mustard costume. I was compelled to sign up for a marathon because it was the first of the year, and I had just lost a bunch of baby weight, and I was already gotten through some yoga certifications and had great work with business and I felt like personally, I was in a good spot, but I needed to push myself. And so, why wouldn't I sign up for a marathon on January 3rd in Minnesota when the marathon was in June? And that made it a challenge in and of itself, because I knew I'd have to train in the winter months, and it was far enough away where I didn't think of, “Oh, this is gonna be a marathon. This is gonna be a lot of work.” So that crazy, super optimistic part of me came in there as well. Going through a marathon was impactful on my mental toughness in a variety of ways. One, having to wake up in the morning and get my training done so then I could get to work via mom, especially on the weekends, having my kid's sporting events to go to, and then a social life and be a wife during the week, having to travel for work and be sure to get my runs in, I just really had to remind myself that I had something that I wanted to achieve, and I let those feelings of excuses of giving myself permission to not do it, I wouldn't let myself give myself permission not to do it.0:04:03.5 S1: My training runs specifically. So how did I keep myself accountable? I kept myself accountable for not giving in and not choosing to go with what my feelings were… two different ways. One, I would write it down and say to myself, “You are going to do this, you are running”. I put my calendar together of what I was running for the six months and I wouldn't let myself waiver on that. And then the other thing that was even more impactful is I had a running coach who is my friend, and she is the one that I signed up for the races with and she had no problem saying, “Oh, it's raining? That doesn't matter. Your hair's gonna get wet. Oh, your shoes are waterproof.” Or, “Oh, you have your period? Yeah, that means that you still can run,” and she was unwavering in letting you make excuses, and so she is a track coach, she had run, I wanna say over 100 races in general, and over 50 marathons, and so she knows what it's like on the other side, of like, “Yeah, you're gonna, it's gonna suck, but you're gonna have to do it.” There were so many different challengesthat came up along the way, and one of them that I remember right now, the biggest challenge when it came to the training was just being consistent. And especially when I traveled, I had an interview that took me to Las Vegas and it was the day that I had to do a half marathon, and there was no way I could do it the day before.0:05:55.9 S1: There was no way I could do it the day after, and so I had to do it when I was in Vegas. And so I got up early, I went on the run, and one, I wasn't used to that dry heat, and two, I wasn't used to all of the stairs in Vegas, 'cause you know how you have to run up and down over the main strip and, so after flying, I had gotten really dehydrated. My calves were cramping up like crazy, and I was wearing these heels for my interview and I had to stand for a couple, almost a couple of hours waiting for this interview to happen in a hotel, and I ended up having just bad cramps and it kinda wrecked my body. So after that, to continue training when the marathon was only two weeks away, took tons of time, and I had to foam roll and go to the physical therapist, and I knew that I needed to do that race though. So it was always just thinking about, “Okay, what is it that I want to accomplish and always being super vigilant to that.” So one of the things to overcome when you live in a Midwest climate is the climate itself, and if you have to do your trainings outside. And, you just have to get over it by being prepared.0:07:26.9 S1: So I hear a lot of people be like, “Oh, I could never do that. I could never live in the Midwest.” Well, you can do anything that you put your mind to, and you definitely can do it if you are geared up. And so it's almost like doing a podcast. Well, yes, anyone can do a podcast, grab a mic, grab some headphones, there you go. You can do a podcast. Same with the marathon and running in the climate of the Midwest, so Minnesota, it was 20 below literally when I did some of my first runs in January and February and... Did I do them? Absolutely, but I had to wear mittens instead of gloves. I had to wear, sometimes six layers. I had to wear a jacket that would not take in snow, and so it was almost like a rain coat. I had to wear multiple leggings. you have to get shoes that are for snow. You have to have Yaktax that are, make it so, you put them on the bottom of your shoes and then you don't end up slipping. So anything that we do, I really like to go back to that scenario of gearing up for my training in the winter time, because I geared up and then I could do it.0:08:47.8 S1: And if we are armored up, if we're geared up in anything in life, I think we can totally accomplish it, and I didn't let those... I didn't let the cold be my excuse. So, you don't prepare for marathon day to be icky weather, and we wake up on marathon day and it's raining, and it's cold, and it's supposed to be the middle of June. What the heck? Why is it 40 degrees? So we have our costumes on and all we did was take some garbage bags, put some holes in them, and we ended up running the first few miles in torrential rain, it was crazy. Like, think thousands of people starting, you're all one before you start. You're waiting to go to the bathroom. I've never seen so many porta-potties lined up at this race, and then the line standing in the rain, it just is like thinking back, we all were crazy. So that in and of itself, even before the race started, there was a setback, and then we got through the rain, and then the sun broke the clouds, and we come over by Lake Superior, so this is Grandma's Marathon in Duluth, and suddenly it was super hot and it was like, “Okay, now we gotta take off the layers”, while you're still running, and that was mentally the hardest thing for me to get through the ups and downs. 0:10:23 S1: I just want, like can you please just give me some consistency here, like I just wanna run my race. But, I think it's a great analogy of life of, no, there's not gonna be consistency. Nothing is like the1­, 2, 3 or X, Y, Z, how it's supposed to go. You're gonna get stuff thrown at you and have the mental toughness and the positive attitude to keep going. I really, really wanted to quit at the end, because Grandma's Marathon is really known for an area where there's tons of fans, and it is so fun and amped up when you are running down that main Lake Avenue, and there are so many fans and they're partying and there's music, there's kegs of beer. The best thing that I had was I had a piece of bacon and then a half a glass of ginger beer, and I distinctly remember that tasting amazing. Well, you go past Lake Avenue and then there's a couple more miles where it's pretty industrial, you go through downtown. And there are no fans. And I was waiting for my husband, and I'm like, “Where is he? Why, I thought he was gonna come cheer me on here, he was supposed to be at mile 21”. Didn't end up being there or maybe it was like mile 23, and he couldn't get a parking spot.0:11:47.0 S1: So, I was feeling like I wanted to stop, and this is where I was so glad that I was with this group of ladies, there was four of us together, and having them... “Don't stop, keep going.” It's sore. Your muscles literally start cramping up, right, and your feet, you're like, “Am I even wearing any shoes anymore?”, and I wanted to stop so bad, but then when it got to that last mile marker, just something changed in me, and I saw my husband and then my cousin's husband, I'm like, “Okay, yeah, we gotta do this for them,” and they kind of ran through the end with us. And I must say, so we all wore costumes and that definitely helped with the excitement and amping the whole thing up for us. So as a group, we decided to dress up in costumes, and our friend who is that experienced marathon runner, her experience is, if you are wearing a costume, you're gonna get people cheering for you, it's gonna get you excited. So, she already had a hot dog costume. I happened to have a mustard costume, and then my other friend had a relish costume. Our fourth partner, she was unwilling to wear a costume, it was her first marathon and she's like, “I'm not gonna wear a costume”, and it was so fun.0:13:08.6 S1: Every half marathon that we did, every race leading up to Grandmas, we all had that costume, so people just love it when you're wearing, and I think the tu-tus are fun, I think having shirts are fun, but this is just like a next level where the people really hadn't seen it. And it's great to get encouragement from others, and I highly recommend going in with your running group and doing something crazy like that, to stand out a little bit. The biggest take away is if you desire to do something and you tell yourself that you are going to do it, do not let yourself talk yourself out of accomplishing it. It's going to be hard. You are going to want to make excuses, you're going to tell yourself, give yourself permission not to. But everything that you do every day when you put out your energy to the world or your prayer, pray for that accomplishment and to have strength to do it, because since then I have really been able to tighten up my goals and tighten up my self speak to myself as well, and be more hard on ourselves. There's nothing wrong with being hard on yourself, and there is nothing wrong than reaching for the stars, and for me, maybe someone else it's a 200 mile race or 300 mile race.0:14:42.6 S1: For me, it was that Grandma's Marathon, and from there, I just feel like, “Well, I did that. Why can't I do this now?” So for anyone listening that, if I said that and something comes to mind for you, write it down, give yourself a date and do it. And don't let yourself make excuses for not doing it because you are a strong person, you are beautiful. Whether that's writing a book or maybe a certification, doing a business, I say, go after it because it is worth it and you are worth it, and you will never regret it. So if there's anything that comes to your mind that you want to accomplish, if it's writing a book, if it's going after a business opportunity, maybe a certification oreven traveling somewhere and climbing a mountain, write it down and give yourself a date and don't let yourself not do it. Even if you have to push that date out, that happens, but don't give yourself permission to not do things. Give yourself permission to do it and be your best coach because you know yourself better than anyone else. 100% believe in yourself. That's what I want is the takeaway of this whole podcast today. If you got anything, believe in yourself 100%.0:16:15.0 S1: So that's my story of running Grandma's Marathon in a mustard costume, and I hope that you were able to get a couple of nuggets that inspired you, and if you have any questions for me, you can always send me a DM on Instagram or TikTok at Checkable Health. I also am on LinkedIn and you can send me a message and follow me, and I'd love to see your pictures, tag me in your pictures of when you finish a marathon or when you accomplish something awesome. Even if you have something in mind that it's something you wanna go after, put it in your story, and then tag me, @pattypostceo, and that's a way to tell the world that you're gonna go after something. And I would love that. I'm even gonna start doing that, so with that said, go out and set big goals, 'cause I know that you can do it. And give this episode five stars 'cause we wanna catch that algorithm on Spotify and Apple Podcast. Write a review, I'd love to hear what you think. Thank you so much for listening.0:17:25.6 S2: Thank you for listening to The Persevere Podcast, powered by Checkable Medical. Head over to perseverepodcast.com for notes, links and additional resources from today's show. To continue hearing insights and gaining knowledge from those persevering, succeeding and making their dream a reality, be sure to subscribe through your favorite podcast app. Now go make it happen.

Michele Tafoya, a native of Manhattan Beach, California has built her career as a sportscaster. The Davie-Brown Index ranked her among the most likeable TV sports personalities, including “Biggest Trend-Setter.” Her expansive career has earned her multiple Emmy awards. She was also a WNBA commentator on Lifetime from 1997-99, for which she won The American Women in Radio and Television Gracie Award for “Outstanding Achievement by an Individual On-Air TV Personality.” She would later win the same award for her sideline work on Sunday Night Football.On this show she shares stories of her career as well as her new journey of dedicating herself and skills that she has acquired over the years towards the great state of Minnesota. Michele's hopes are to make a difference for good as the co-chair of a political campaign for businessman and Army veteran Kendall Qualls, running as the Republican candidate for governor of Minnesota.

Karthik Suresh, co-founder and CEO of Ignition, is an expert marketer. He has experience working in big companies, startups and has been a founder. He loves the roll of Product Marketing Manager. Any organization which develops and launches products values an effortless flow and efficiency when it comes to launching a product.Ignition is a platform that allows product marketing managers to have a centralized location to manage all of their different workflows. When it comes to launching a product, there are many different workflows from budgets to timelines to advancements .Getting all of the communication talking and in one spot really helps in the flow from start to finish when it comes to launching a product, which is exactly what Ignition helps you do 10x better.Also, learn how to overcome barriers and challenges founders face when it comes to launching products and how to solve them. Where should you put emphasis on with your dollars and your time.Learn more about Ignition here: https://haveignition.com/Stay connected with us at https://checkablehealth.com

If you have the burning desire to see your idea through to fruition. If that's your mindset, then things are going to happen to allow you to make it happen. This feeling is what nudged Patty Post and her family to uproot from their home in Minnesota to make the move to North Dakota and start her company Checkable Medical.Learn how moving to North Dakota has opened doors for her business and helped foster an abundant environment for both her family and her company to thrive.SHOWNOTESLearn more about Checkable Heath at checkablehealth.com

Join us in hearing about fellow founder and CEO of MarketBeat, Matt Paulson. Matt, and his partner Tim Weelborg are leading the way in making capital available to the midwest. Learn about their new fund, Home Grown Capital, out of Sioux Falls, South Dakota. Their experiences as angel investors and venture capitalists have helped them grow a sophisticated business helping founders gain access to much-needed dollars and to help move their businesses forward.SHOWNOTES:Checkable Health https://checkablehealth.com/Home Grown Capital: https://homegrown.capital/

North Dakota is doing things differently when it comes to creating, implementing and sustaining an entrepreneurial ecosystem. An entrepreneurial ecosystem provides a networking of fellow founders to help support and encourage one another. Hear from Greg Tehven as he shares about his work with Emerging Prairie, which gives up and coming founders and start ups a platform to grow. Learn about Emerging Digital Academy, an accelerated learning program to learn how to code and get placed in a position in the ever-growing tech industry. Along with that, hear about Grand Farms, a research and innovation hub for technology which is present in the future of farming.ShownotesCHECKABLE MEDICAL WEBSITE checkablemedical.comPERSEVERE PODCAST perseverepodcast.com

North Dakota is a state which gives unique opportunities to business owners. It supplies innovative programs, and is a state focused on economic development. this episode of our North Dakota series, we're featuring Dr. James Leiman, Commissioner at North Dakota Department of Commerce who is leading economic development. Prior to this position he had 3 years of director economic in finance. Leading the state and growing the state to improve the quality of life for the people. James overseas tourism, economic development, workforce development and community services. Join in the conversation to learn how North Dakota is investing in local entrepreneurs, ventures and projects. Also learn how North Dakota is paving the way as a leader in food and energy export capabilities on a global level. Hear how North Dakota is being transformed to have the highest GDP per capita in the nation.SHOWNOTES | Learn more about Commerce in North Dakota: https://commerce.nd.gov/Checkable Medical Website: https://checkablemedical.comCheckable Medical Instagram: https://instagram.com/checkablemedical

Erika Anderson, one of the founders of Proteus, where she has the privilege of working with clients all over the world; helping them improve their skills, define the future of their organizations, and work better together to achieve that future.Erika has also been an author since 2006, producing 5 books, with her latest book being "Change From the Inside Out: Making You, Your Team, and Your Organization Change-Capable." Erika's 5 step approach helps leaders shift their mindset before bringing impactful change to your team and company. Erika's work strengthens leaders to help them achieve outstanding results.In this episode:Get to know Erika's method to help integrate successful changeUnderstand the psychology and emotions we go through when in the midst of changeHow to make a mind shift to think of change in a positive way4 change levers to help people understand change5 practical steps for leaders to implement as tools for successful changeBecoming change-capableLearning to think differently about change in a way that servesPERSEVERE PODCAST SHOWNOTES:Learn more about Erika's book: https://proteus-international.com/books/change-from-the-inside-out/https://www.perseverepodcast.comCHECKABLE MEDICAL WEBSITE: https://checkablemedical.comCHECKABLE MEDICAL INSTAGRAM: https://instagram.com/checkablemedical‍

Get to know Hint Water founder, Host of the Kara Goldin show and author of the book, Undaunted, which dives into her founder's journey building her business. Kara is a female founder who's gone through it all, including setbacks, innovation, being a mom and running a company. Kara set out to find balance between all of these pillars of life. Kara's journey began in 2004 when she was struggling with her own health issues, including acne, low energy and weight gain. She reached a point where she decided to see a doctor, where they discovered the main culprit, diet soda. She realized the problems within the diet industry, and set out on a journey to do something different, and create a product that set out to help people. Get to know her founder's storyGet inspired to explore your curiosity and passionsHow to create a mission to solve a problem that you're passionate aboutUnderstand what is possibleHow to relentlessly pursue somethingFind the courage to face your fearsEmbrace stepping stones in life to get to help move you forwardPERSEVERE PODCAST SHOWNOTES:https://perseverepodcast.comCHECKABLE MEDICAL INSTAGRAM: https://instagram.com/checkablemedicalCHECKABLE MEDICAL WEBSITE: https://checkablemedical.com

Fulfillment is an inside out job, which means you fill yourself up by what you give to others. It's not about all the accolades you acquire, instead it's what you give to others that matters most. You feel good about yourself, you show up in the world differently, and ultimately if you want to be happy, that is a huge part of it. In this episode, hear how our guest, Simon Mainwaring builds his business around purpose and doing good. Simon is the founder and CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. The best selling author is a is a thought leader and keynote speaker.Key TakeawaysHow to build a purpose-driven brandLearn the importance of having a giving mindsetReframing our language and reframing our behaviorHow we can use stories to change our visionFind fulfillment in making a difference through businessPERSEVERE PODCAST SHOW NOTES: https://perseverepodcast.comCHECKABLE MEDICAL INSTAGRAM:https://www.instagram.co/checkablemedicalCHECKABLE MEDICAL WEBSITE: https://checkablemedical.com

When it comes to taking on tough challenges, mindset is key. Patty sat down with Kevin Bjerke, veteran, yoga instructor and cancer fighter to discuss how he is using the diagnosis of his cancer to live a life of purpose and drive. In this episode you will learn how mindfulness in action can help you control your reactions despite your circumstances. You'll learn how optimism can help you heal from anything as well as tactics on how to invite optimism into your every day.Key Takeaways:How to live a life of meaningHow to guide your reactions to hard circumstancesHow to find ways to release negative emotions and feelingsThe importance of healthy social connections & support networkThe importance of values and how to align a life around themHow incorporating intermittent fasting can benefit your bodyWhether you are going through something difficult in your personal life or professional life. This podcast shares how you can get through anything with a strong mind, body and spirit.PERSEVERE PODCAST SHOW NOTES: https://perserverepodcast.comCHECKABLE MEDICAL INSTAGRAM:https://www.instagram.com/checkablemedicalCHECKABLE MEDICAL WEBSITE: https//www.checkablemedical.com/

At the core of every business is its people. Patty sat down with Erik and Peter Stenehjem of First International Bank and Trust to discuss how their family business has created a concrete culture that supports the individual employee and the organization's growth. In this two-for-one, episode you will also learn how to interact and establish a relationship with your bank to help fund your startup and business. Key Takeaways: How to treat your people not like a numberHow to build a learning cultureWhy hire for attitude and train for skillHow to communicate with your bankerWhat you should think about before asking for a loanThe difference between working with a community bank and a corporate giantWhether you need to rethink your hiring process or seek funds to help support your hiring and growth, this episode has it all. Hit play now! PERSEVERE PODCAST SHOW NOTES: https://www.perseverepodcast.com CHECKABLE MEDICAL INSTAGRAM: https://www.instagram.com/checkablemedical/ CHECKABLE MEDICAL WEBSITE: https://www.checkablemedical.com/