Podcasts about agari

What's up everyone, today we have the pleasure of sitting down with Crissy Saunders, CEO and Co-Founder at CS2. Summary: Crissy takes us through the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. We discuss the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the shift in email marketing towards 'inbox influence', and revitalizing outbound marketing strategies. This episode is a concise yet profound guide, offering actionable insights for martech professionals to navigate their careers and strategies effectively.About CrissyCrissy started her career at Marketo when the company was only 4 years old. She was quickly promoted to Marketing Ops manager where she led weekly training of internal users as well as lead management and technical execution for enterprise clientsShe then moved over to Jive Software as Global Marketing Operations Manager and later Agari as a Sr Demand Gen manager She co founded Walkzee, an app that connected sheltered dogs with dog lovers who needed a walking buddyShe also co-founded CS2 with her husband Charlie, a martech agency that powers efficient and predictable revenue which has grown to over 15 team members and has served some of the coolest brands including Gong, Sendoso, Coursera and SalesLoftShe also finds time to be a podcast co-host, a women in revenue co-founder, a partner at MKT1 and an advisor for Syncari and ChilipiperNavigating the Dual Dynamics of Marriage and Business in MartechCrissy's journey with her husband Charlie in the realm of marketing operations (martech ops) is a testament to how personal and professional relationships can synergize effectively. Their story began in a work environment, where they were assigned to different global roles. Crissy, based in Palo Alto, and Charlie, working from the EMEA office, quickly realized the need for a counterpart due to the time difference. This necessity sparked their collaboration.Their work dynamic evolved as they discovered not only their professional compatibility but also a personal connection. This dual relationship blossomed into marriage, and after a year of living apart, they decided to venture into consulting. The transition from employees to business owners was facilitated by their solid professional background and the initial success in acquiring clients. This success was a result of their extensive network and the burgeoning field of marketing and sales operations, which at the time, was not as recognized as it is today.Their business, initially named CSU Marketing, evolved to focus on revenue operations, reflecting their diverse expertise beyond just marketing ops. They attribute their successful business partnership to aligning on business goals, leveraging each other's strengths, and maintaining constant communication. Daily meetings help them stay connected and address priorities, a luxury not all business leaders share.However, blending personal and professional life has its challenges. Discussions about the business often spill into their personal time, but they view this as a constructive process. Differences in opinion are not seen as conflicts but as opportunities for 'storming' – a phase in the McKinsey framework – leading to innovative solutions. This approach underscores their ability to balance their roles as business partners and life partners.Key takeaway: Crissy and Charlie's experience highlights the importance of communication, alignment of goals, and leveraging individual strengths in a business partnership. Their journey from colleagues to spouses and business partners demonstrates that professional and personal relationships can coexist and thrive, provided there's a clear understanding of roles, constant communication, and a positive approach to resolving differences.Elevating from Tactical Manager to Strategic Leader in MartechCrissy sheds light on a crucial challenge in the martech sector: the transition from a tactical, technology-focused manager to a strategic, business-minded director. In her view, the key to success in operations roles lies in balancing tactical knowledge with evolving strategic approaches. Understanding the operational landscape and keeping abreast of technological possibilities are vital for leaders in this field.She emphasizes the importance of building a solid operational foundation rather than being mired in constant 'firefighting' mode. This foundation is crucial for moving beyond immediate tactical challenges and focusing on long-term strategic goals. Crissy advises against solely aiming for a position where one only manages people and devises strategies. A true leader in martech needs to grasp the practical aspects of the technology they oversee, even if not involved in the hands-on work.Her tips for professionals aspiring to advance include aligning with business goals and key metrics, particularly those of the revenue team. She advises creating a flexible roadmap that accommodates unforeseen challenges while ensuring that the team remains focused on impactful, long-term projects. Moreover, she underscores the importance of data analysis and insights in driving operational efficiency and informing higher-level decisions.Key takeaway: To progress from a tactical role to a strategic leadership position in martech, professionals need to balance their technical knowledge with an understanding of evolving business strategies. Building a solid operational foundation, aligning with key business goals, and emphasizing data analysis are essential steps. Success in this transition requires not just managing teams but also possessing a deep understanding of the technology and strategies that drive the business forward.The Challenges of Unbundling Marketing Automation PlatformsCrissy delves into the complexities of unbundling marketing automation platforms in the current martech environment. She identifies several issues that make this process challenging, particularly for established operations. The primary concerns include understaffing, high turnover, and the necessity for comprehensive training on these tools.Marketing automation platforms offer a wide range of functionalities, which can be both a blessing and a curse. While they provide a one-stop solution for various needs, Crissy points out that many features often go unused, leading to questions about cost-effectiveness. However, the real worry lies in the management and upkeep of these systems. The existing tech debt in marketing automation and CRM platforms complicates the situation further.Crissy suggests that while the idea of a more flexible, composable solution is appealing, especially for small and medium businesses (SMBs) focusing on profitability and investment appeal, the historical and operational challenges in B2B settings make it a difficult transition. She also highlights the potential benefits of having a single tool to master, simplifying contract management and expertise development within teams.The future of marketing automation, according to Crissy, lies not in the immediate unbundling of these platforms but in the advancements and specialization of these tools. She emphasizes the need for marketing ops professionals to choose platforms based on their specific use case...

Este hentai forma parte de la serie “Otome no Hotobashiri (乙女の迸り)“, cuyo hentai más reciente fue “Yari Agari“, aunque las historias no están conectadas.La producción vuelve a correr a cargo de los estudios Nur, y no hay mucho más que comentar al respecto de una historia original, más allá del hecho de que la serie se centra en que una chica gal abusadora de las más débiles.Síguenos en ==> TWITCH (Livestreams todos los domingos a las 10pm) & DISCORD (Nuestra comunidad ♥)Escucha también nuestros programas CINENTRADA y PODCARTOONDonaciones via YAPE o PLIN a 961892597

Síguenos en ==> TWITCH (Livestreams) & DISCORD (Nuestra comunidad ♥)Escucha también nuestros programas CINENTRADA y PODCARTOONDonaciones via YAPE o PLIN a 961892597

I get a new report from a different research company almost every week about the state of cybersecurity. Most of them say the same thing, but I do read them all the way through. Recently received a report from a company called HelpSystems, a cybersecurity services company that works with some pretty big name companies and they issued a report that got me yawning almost immediately. But their research subsidiaries, Agari and PhishLabs, buried a couple of items that perked up my ears so I said yes to an interview. What follows is a 30-minute discussion about the report focusing on a couple of areas, hybrid vishing, and vulnerabilities criminals are using to target Office 365 users. John Wilson, senior fellow for threat research went on to talk about which email platforms are most popular for criminals and how criminal activity using cryptocurrency is on the rise. You can get a copy of the report here.big-name --- Send in a voice message: https://anchor.fm/crucialtech/message Support this podcast: https://anchor.fm/crucialtech/support

Today's episode is all about email fraud. John Wilson, head of the cyber intelligence division at Agari by HelpSystems, discusses Business Email Compromise (BEC), spearphishing, whaling, romance fraud and more. If you can name it, John's studied it. And he's likely collected intel that's managed to freeze cybercriminals' assets — and even put them away. He gives career tips and advice for engaging in threat research at all levels, we discuss the pyrrhic victory that is the modern spam filter, and John tells me why BEC fraud hunters' best asset is a degree in psychology! All that and loads more, today on Cyber Work! – Get your FREE cybersecurity training resources:  https://www.infosecinstitute.com/free – View Cyber Work Podcast transcripts and additional episodes: https://www.infosecinstitute.com/podcast0:00 - Free cybersecurity training resources0:58 - Overview of today's episode1:58 - Who is John Wilson? 3:02 - Getting into cybersecurity4:58 - How spam has evolved over the years8:12 - Why pursue a career in fraud?11:10 - 3 primary vectors for email attacks15:20 - Is BEC ever an insider threat?16:16 - Is education making a difference on BEC attacks?20:55 - Tracking down BEC actors and recovering assets23:50 - Two angles to preventing BEC attacks29:12 - Careers related to BEC and phishing prevention34:42 - How to gain cybersecurity experience and get hired37:25 - Agari and email fraud protection42:16 - OutroAbout InfosecInfosec believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber-safe at work and home. It's our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. Learn more at infosecinstitute.com.

Businesses are finding it harder to protect themselves from attackers that result in monetary and reputational losses. The Deduce Collective Intelligence Platform uses a combination of aggregate historical user data, identity risk intelligence, and proactive alerting to deliver a robust identity and authentication solution to protect businesses at scale. The Deduce team wants businesses to have the insights they need to protect themselves and their users from identity fraud and reduce online friction. Deduce makes it easy for our customers to access this wealth of shared identity intelligence via no-code integration with leading CIAM and IDV platforms. Andy Sheldon, VP Marketing joins #millenniumlive to discuss the powerful tools and business impacts of integrating Deduce. Andy is an experienced brand builder, pipeline generator, and proven leader whose career has included marketing leadership roles with Agari, Conga, Unifi Software, Visibleworld, Microsoft, Sun Microsystems and more.

John Wilson, Senior Fellow Threat Research at Agari by HelpSystems, discusses business email compromise attacks, Joe shares three stories on different types of scams, the first being a mystery shopper scam, where the scammer tries to get you to buy gift cards at a grocery store, the second one is on, scammers posing as DTE Energy representatives, seeking bill payments, and the final one is about someone showing up to a victims door and demanding money to collect “Money owed” for a family member, Dave's story is on criminals who are using apple pay to scam there way into going on spending sprees, our catch of the day comes from listener Jon, who shares how two men claimed to be owed money after Jon's death, when in fact, John was very alive. Links to stories: Mystery shopper scam: How it works and how to avoid it Phone scam alert: Metro Detroiters receiving phony DTE Energy calls Police: Man scammed elderly person out of $10K Criminals Abuse Apple Pay in Spending Sprees Have a Catch of the Day you'd like to share? Email it to us at hackinghumans@thecyberwire.com or hit us up on Twitter.

Piedāvājam sporta sarunu šova “eXi” trešās sezonas astoto epizodi, kurā pieredzē par piedzīvoto profesionālajā sportā dalās trīs bijušie tehnisko sporta veidu pārstāvji - Latvijas čempions autosportā un pirmais latvietis, kurš piedalījies rallijā “Parīze–Dakara”, Krišjānis Caune, viens no pēdējo gadu spilgtākajiem motokrosa pārstāvjiem, deviņkārtējais Latvijas čempions un pasaules junioru čempions Matīss Karro un bijusī ūdens motocikliste un bobslejiste Nellija Štolcermane. 0:00:00 – 0:02:25 – šodien raidījumā; 0:02:26 – 0:05:51 – viesošanās EGĻU SERVISĀ; 0:06:04 – 0:49:20 – dāvanas - balvu fondi, īpašas trofejas un interesantas balvas; 0:51:07 – 1:26:52 – žagari - soda naudas, soda punkti un diskvalifikācijas; 1:27:07 – 1:29:47 – “eXi” dzied un sveic Ziemassvētkos.

It's fascinating to consider the different Operations approaches of consultant vs. in-house practitioners. Consultants have so many more data points and companies they're exposed to than we do in-house, so their ability to find patterns and create frameworks is accelerated at an unfairly high rate.On this episode, we talk to Crissy Vetere-Saunders about these patterns and the framework she's created at her business. Crissy is the Co-founder and CEO of CS2, a marketing ops and revops agency for high growth tech companies. After working in-house in Marketing Ops herself at companies like Marketo, Jive Software, and Agari, Crissy co-founded CS2 in 2015 and hasn't looked back.In our conversation, we talk about what used to frustrate her about the consultants she worked with, we dissect something she calls the PRODUCT Marketing Ops framework, and why Chrissy thinks you should call your Ops work features instead of projects.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean and Crissy on Twitter @Seany_Biz, @crvetere, and @DriftPodcasts.

During the episode Crissy gave us some great insights:

In this second episode of our sub-series of 'VENDOR SPOTLIGHT's, we introduce Agari - a leading vendor delivering enterprise email security by leveraging unique AI technology to protect your organisation and your inbox.We're joined by Chris Spencer - one of Agari's Email Security Practitioners to discuss the product suite and it's capabilities.  We demystify DMARC and the holy grail of 'p=reject'.  And we couldn't go through an entire episode without talking about ransomware! Agari Brand Protection (ABP) and Agari Phishing Defence (APD) offer an unrivalled antidote to the scourge plaguing organisations globally.

Business email compromise is one of the largest cyber threats facing organizations and individuals today. A recent FBI report revealed that business email compromise scams resulted in over $1.8 billion worth of losses to businesses in 2020 alone. On this episode, we meet Des: a management consultant who experienced a business email compromise scam first-hand. He transferred a large sum of money as per his boss’ email request, only to find out the email was not from his boss. How could Des have mitigated this attack? We talk with industry experts like Kelly from TD and Patrick Peterson, CEO and co-founder of email threat prevention firm Agari, to find out how business email compromise works and what companies can do to catch it and prevent it.

In this episode we're joined by James Linton, AKA Sinon_reborn, AKA the Email Prankster.  James shot to fame in 2017 following a series of audacious and outrageous email scams that targeted international banking institutions, high-profile politicians and even the Trump administration!We quiz James on his motivations, methods and how his email scamming spree led to him landing a dream job at Agari's Cyber Intelligence Division (ACID).James now uses his social engineering powers and acquired knowledge to help organisations master email security awareness.Links:Agari's Cyber Intelligence Division (ACID) James Linton

ZDNet Security Update: Danny Palmer talks to Crane Hassold, senior director of threat research at Agari, about why BEC attacks are so lucrative for cyber criminals. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ariel is a Partner at Scale focused on investments in the cloud and security industries. He currently sits on the board of directors at Agari, BigID, CyberGRX, Expel, Honeycomb, PerimeterX, and Threat Stack. Previously, he was Director of Cloud Solutions at Netflix where he was responsible for creating and operating one of the most modern cloud infrastructures in the industry, accounting for a full third of all US downstream internet traffic at peak. Ariel holds an MBA with honors from Wharton.

We must stop neglecting soft skills. It is holding us and the entire marketing ops function back. Soft skills help us navigate work more effectively and in MOps they are just as important to our professional growth as tech skills. This is why we were really stoked to have an awesome guest on fwd:thinking this week. Our friend, previous client, and Crissy's old boss Kristen Alexander. Kristin was the global brand marketing leader for Disney, led marketing at Agari and the marketing platform Certain. And now she is the co-founder of Ox, a SaaS platform for training soft skills. We dive into the world of soft skill development and touch on: The three most important soft skills for people in b2b marketing/ops Where the biggest gaps are in soft skills Why you need to treat soft skills training like working out and other positive habits If you want to move up in our career this one's for you.

The Episode in 60 Seconds On this episode of Studio CMO, we sat down with Armen Najarian and Michael Cichon at RSA Conference 2020 — just a few weeks before everything shut down due to the COVID-19 outbreak. Armen is CMO and Chief Identity Officer at Agari, where Michael is the VP of Marketing. The pair has known each other for more than a decade and shared stories from their Silicon Valley careers and lessons for gaining market traction and differentiation in the B2B tech space. The interview delves into: How it all started with Armen and Michae The value of team chemistry Why marketers need to take a stan How to achieve internal alignment Why telling the same story matters Our Guests Armen Najarian is the CMO and Chief Identity Officer, and Michael Cichon is the VP of Digital at Agari. Agari’s mission is to protect digital communications to ensure humanity prevails over evil. Using predictive AI informed by global intelligence from around 2 trillion emails annually, the company protects enterprises against phishing, business email compromise (BEC) scams, and other advanced email threats. Armen is a 15-year Silicon Valley veteran with deep experience scaling pre- and post-IPO cloud and security companies to successful shareholder outcomes. Before joining Agari, he was the CMO of ThreatMetrix, where he established the company as the category leader in the emerging digital identity space, culminating in acquisition by RELX Group/LexisNexis in February 2018. He also directed the go-to-market strategy for IBM’s SaaS portfolio and prior to that, spent five years with DemandTec, supporting its successful IPO and subsequent acquisition by IBM. As VP of Marketing, Michael leads brand strategy and expression, content marketing, and the digital buyer’s journey across paid, earned, and own channels for Agari. Previously, he was VP of Digital and Content Marketing at ThreatMetrix and Digital Strategy Director at VMWare. Show Notes Register for Agari’s Trust Your Inbox webinar series, May 7 at 11:00 a.m. CT. Attend Trust 2020: The Next-Generation Email Security Conference, a virtual event experience, May 5 - June 6. Getting the Band Back Together Armen and Michael go way back. Their relationship started in 2007 when Armen attempted to hire Michael for a product marketing role at DemandTec but couldn’t quite land him. Fast forward eight years and Armen brought Michael on at ThreatMetrix, where they worked together for almost three years before selling the company to IBM. When Armen made the move to Agari in 2018, it only made sense for him to get the band back together — he hired Michael right away. Their origin story supports Armen’s #1 rule in B2B tech: always be recruiting.   Team Chemistry Is Everything As evidenced by his persistence in recruiting and holding on to top talent, Armen points to team chemistry as essential for achieving marketing success. “Having a team that can believe in each other and that inspires each other is table stakes to be able to scale a business.” - Armen Najarian First, he said it’s important to define the roles you need, at least generally speaking. Then, you need to find people who can wear multiple hats, but still know how to swim in their own lanes, add value, and collaborate effectively. Michael shared that you want hardworking leaders who can solve problems. Everyone needs to be a marketer, even if they specialize in a certain segment. Marketers Take a Stand To be a marketer, you have to be willing to stand for something that might not be clear, something that might have unconnected dots. Agari is a mission-driven business and Armen makes a point to declare the company’s mission when interviewing candidates. It’s important to find people who will buy into the cause and promote the mission. This is the company’s true North Star and guides all storytelling. But, the way marketers make these stories come alive is an evolving thing. “Does the world really need another white paper? Does the world really need another blog? And, and the answer is yes. Because there’s not a shortage of content. The shortage is great ideas, inspiring ideas, interesting ideas, solid thought processes.” - Michael Cichon When the Sales Team Is Your Customer After you’ve got your team and mission in place, next you need to achieve alignment. At Agari, this means getting the marketing team on the same page as their customers — the sales team. The company uses an OKR framework, which focuses on objectives and key results, to achieve this alignment. “A rule of thumb is generally no more than four objectives and no more than three key results per objective at a corporate level and at a departmental level for the quarter or year…The OKR process is an exercise in minimizing your goals and then having very measurable results.” - Armen Najarian Remember, You’re All Telling the Same Story Michael added that it’s not just about aligning with sales. You also need alignment with your customer success team. He talks with them about how they describe Agari, in addition to getting buy-in from the sales team. Marketers also need to be in sales. “It's one story and there's no one person that can cook it up all by themselves behind their desk.” - Michael Cichon

It’s no secret that people are canceling conferences and other events left and right due to the coronavirus pandemic, so what can you do to host a virtual conference? In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Armen Najarian, CMO and Chief Identity Officer at Agari, an email security company. Armen recently had to make the tough decision of canceling his company’s annual customer conference, Trust 2020, and quickly organized a virtual conference to take its place. He walked us through the entire process, what he learned, and how he views the end result. You’ll learn: How to message this decision to your organization, your attendees, speakers, partners, and others. What the lasting effect of virtual conferences becoming so common in 2020 will be.  What the benefits are of a virtual conference over a physical event.

Cyber criminals are exploiting the pandemic to send fraudulent emails and deploy all kinds of tools to steal our money, our contacts or our identities. Armen Najarian, the chief identity officer at email security firm Agari, updates us on the latest coronavirus driven cyber-attacks including scammers pretending they are emailing from the WHO or CDC. Can the internet cope with the massive increase in demand? Jane Coffin, SVP, Internet Growth from the Internet Society is an expert on internet access across the world. We ask how is the network holding up with so many more people now working remotely and what is its resilience for the future? 3D Printing cochlear implants Gareth and Bill visit Dr Yan Yan Shery Huang at the biointerface group at the University of Cambridge. During the interview in her lab her team prints a 3D cochlear implant. It’s part of a growing field using 3D printing to improve medical care and aims to ultimately personalise cochlear implants allowing the patient to hear much more naturally than current implants allow. (Image: Malware Detected Warning Screen. Credit: Getty images) Presented by Gareth Mitchell with expert comment from Bill Thompson. Producer: Ania Lichtarowicz

‘Show Me the AGARI’ 김상진, 안정권의 만담배틀 [TEAM GZSS가 간다!] 2020-03-07_cut(1)

‘Show Me the AGARI’ 김상진, 안정권의 만담배틀 [TEAM GZSS가 간다!] 2020-03-07_cut(2)

Dave wonders about Juice Jacking warnings. Joe shares findings from Agari's latest email fraud and identity deception report. The catch of the day promises romance in exchange for airline tickets. Our guests are David Spark and Allan Alford, cohosts of the Defense in Depth podcast.  Links to stories: https://www.goodmorningamerica.com/travel/story/travelers-beware-juice-jacking-public-charging-stations-safely-67004765 https://www.agari.com/cyber-intelligence-research/e-books/q4-2019-report.pdf https://cisoseries.com/introducing-defense-in-depth-podcast/ Thanks to our show sponsor KnowBe4.

Episode perdana dari WOTALIFE yang membahas sensai teater saka agari tanggal 22 Oktober 2019. Teater yang bertepatan dengan perayaan ulang tahun member K3 JKT48 Nurhayati. Seru dan pecah banget! Jadi, di denger aja ya! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Armen Najarian is the CMO of Agari, the next generation secure email cloud.  A relative newcomer to Cybersecurity, that didn’t stop Armen from leading ThreatMetrix as CMO to an $830M acquisition by RelexGroup/LexisNexis.    Armen says that when he got started in Cybersecurity, he thought, “Wow, this is fricking cool”    With so much investment and opportunity in Cybersecurity, building the right team is a huge challenge for CMOs.  Armen and I chat about his 3 keys to successful team building and scaling; Attacting, Motivating and Retaining, and he shares his successful strategies across all three of these.  If you’re building a team, you really want to listen in to Armen wisdom and tips. Armen recommends following Ray Wang, @rwang0; Lora Cecere, @lcecere back from his supply chain days, and the ubiquitous Richard Branson, everywhere! Armen says he always has LinkedIn fired up, so if you want to follow up with him find him and connect at https://www.linkedin.com/in/najarian Learn more about your ad choices. Visit megaphone.fm/adchoices

What do you need to make a big splash? A big ship, one would assume, is a terrific place to start. So that’s exactly what Agari used to launch their new brand, the purpose of which is written loudly and proudly on the walls of their headquarters: “Agari protects digital communications to ensure humanity prevails over evil.” That’s a pretty bold way of explaining that your company is an advanced cybersecurity firm for email. But a bold mission statement is exactly what companies need to grow. At Agari, this statement is deeply woven into the community fabric, from the board members down to rank-and-file employees. On this episode of Renegade Thinkers Unite, Armen Najarian, CMO, discusses how they made the mission real, and how having that meaningful guidance of saving and protecting the world of digital communications, helped drive brand, product development, company growth, and more.

At Infosecurity Europe, Threatpost caught up with Agari researchers to discuss their threat research unveiled at the show about a newly-unveiled business email compromise (BEC) cybergang. The cybercriminal group, which researchers called Scattered Canary, has been evolving for over 10 years - starting from a "one man shop" launching Craigslist and romance scams, to a high-level, sophisticated BEC group with dozens of employees targeting enterprises. Threatpost talks to Ronnie Tokazowski, senior threat researcher at Agari, and Crane Hassold, Senior Director of threat Research at Agari, about the threat research and BEC scams in general.  

Hey Guys welcome to the Agari and Me Podcast where like always, Brayan, the Me part triggers Agari. Todays topic is mothers day in the honor of ALL mothers, hope y'all enjoy.

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts As marketing professionals, it’s important that you think far beyond marketing campaigns - your brand promise has to be front and center in modern marketing. Why? Because your brand is what informs all the other marketing efforts you implement. To gain practical insights into this topic, Bernie invited Armen Najarian to join him. Armen is a 15 year Silicon Valley marketing veteran who serves as CMO at Agari, a company that makes it safe to open everything that comes into your email inbox. Among the first things he did after joining the Agari team was to lead the charge in rebranding the company in order to more effectively differentiate themselves in their market. In this episode, Armen explains why brand marketing must be integrated with the other demand generation vehicles already in place to make the most of your opportunities and stand out in your industry. Join Bernie and Amen on this episode of Modern Marketing Engine. This episode is brought to you by Zubtitle, a new online tool that makes it easy to automatically add captions to any video in minutes. Don’t let your videos get passed over on social media because people can’t follow along on mute. Head to http://Zubtitle.com/Vengreso to get started. Does Your Brand Have A Promise Statement? Are you familiar with the idea of a “brand promise?” It’s a statement that encapsulates what your company provides in a compelling way that promises customers a very specific outcome. For the Agari team, their brand promise is “Giving you the confidence to open, click, and trust everything in your inbox.” It’s worth the effort required to refine your brand promise. When you have it simply, but powerfully stated you’ll address the exact need your ideal customers have. But don’t try to create it in a vacuum as an isolated marketing team. It has to be fashioned in coordination with the executive team, partners, customers, and team members to ensure it resonates exactly as needed. Listen to learn how to better implement brand marketing for your organization. What Does It Mean To Invest In Your Brand? Investing in your brand has to do with clearly communicating the why and what of your company in ways that elevate your company profile and highlight your sterling reputation. In order to do it right, your company not only has to invest in the process financially, you’ll have to dedicate some time to get clear on why you do what you do, how you will go about communicating that to your team and customers effectively, and how you will integrate it into everything you do. Armen explains how he led the charge to do those things at Agari - from determining how the company is changing the world, all the way to the color schemes of visual branding and brand promises. Listen to learn how the Agari team brought it all together and gain insight into how you can do the same in your organization. The Single-Most Important Attribute Of A Brand Is Its Reason For Existing Armen says that even though he’s a marketer who loves his product and is happy to talk about what it does and how it serves end users, he has come to see that the halo above the product is why his company exists. It’s not only about the product, it’s about the mission the business is on and how it is making the world a better place. Ultimately, customers want to buy from companies they believe in. It's the brand mission that gives them reasons to believe in the company. Agari’s mission is to protect digital communications to ensure humanity prevails over evil. There is nothing in that bold statement about the product, its capabilities, or its features. It's only about their motives as a company. Armen says this is a step that often gets overlooked because it’s easier to talk about how you do what you do. Armen’s encouragement for anyone who wants to start up their brand marketing efforts is to start with the “why.” In his words, make it clear enough “that your Grandmother gets it.” How To Bring Brand Marketing To Life For Your Organization Mission statements are traditionally designed to be internally focused, but in recent years those messages are being focused externally. Armen explains how the Agari team has placed its mission statement front and center, not only in the minds of their team members, but in their exec overview decks, on their website, and more. It’s not words that marketing has put on paper, it’s a mission that the entire team buys into and integrates into their own stories as they interact throughout the company. Naturally, that means the visual expression of the brand is also constructed in a way that supports the brand narrative clearly. Additionally, the hashtag #TrustYourInbox is commonly used to support the brand messaging on social media. Why It’s Important To Promote The Brand Internally The employees, executive team, and board of directors at Agari have latched onto the new mission statement wholeheartedly. Everyone on the team now describes themselves as a “mission-driven business.” It’s an important aspect of what makes up the fabric of how the company operates. When the brand mission is integrated to that degree, it’s naturally disseminated in the product the team delivers. Do you see how important it is to implement a mission for your organization? More so, can you see how morale, productivity, and overall effectiveness can dramatically improve when everyone is on the same, mission-focused page? Listen to hear more ideas taken from Agari’s implementation of their brand mission and brainstorm the changes you need to make in your organization. Featured on This Episode Agari - Armen’s company Armen Najarian on LinkedIn Armen Najarian on Twitter: @ArmenNajarian Outline of This Episode [1:40] Who is Armen and what does his company Agari do? [4:07] The “why” of your brand is the single-most important thing [6:11] How to communicate the “why” behind your brand [9:26] Armen’s example of a brand platform and brand promise statement [12:20] Integrating the brand promise into every communication avenue [13:10] The brand purpose is what enables you to stand out in your industry Resources & People Mentioned This episode is brought to you by Zubtitle, a new online tool that makes it easy to automatically add captions to any video in minutes. Don’t let your videos get passed over on social media because people can’t follow along on mute. Head to http://Zubtitle.com/Vengreso to get started. Armen’s LinkedIn article about demand generation Momentum Cyber The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast   Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts   There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.

Email Product Manager Gurbir Singh and the Deliverability Godfather himself Andrew Barrett sit down to talk ISPs (Internet Service Providers), ESPs (Email Service Providers, and how they factor in to your emails making their way into the inbox.       TRANSCRIPT: [0:00:18] PJ Bruno: Hi there, this is PJ Bruno. Welcome back to Braze for Impact. I'm very, very excited to have with me today, two of my very good friends, special guests. One, Gurbir Singh, who's a product manager here at Braze, and he owns email. Hello, Gurbir.   [0:00:33] Gurbir Singh: Hey, PJ. How's it going?   [0:00:34] PJ Bruno: Pretty good, man. Also with us, Andrew Barrett, our director of email deliverability in the house. How's it going, buddy?   [0:00:41] Andrew Barrett: It's going well. It's going great. I'm so happy to be here in the same room with you guys for a change.   [0:00:45] PJ Bruno: I know. Andrew's usually in D.C. Doing the remote thing, but we see them all the time on Slack, the deliverability dojo. He is the Sensei. He's there answering all the questions. Today, I wanted to get these two email champs in the room. Just talk a little bit about deliverability, but also more specifically ISPs and ESPs. What are they? What are they responsible for? Let's pretend I know nothing except a small amount of information. Right now, that is, correct me if I'm wrong, ISPs, they provide the internet, they can leverage spam filters and blacklists to protect people from unwanted mail. Examples, I guess would be Comcast, AT&T, Verizon. Is that accurate so far?   [0:01:33] Andrew Barrett: Absolutely.   [0:01:33] PJ Bruno: Okay. Jump in and stop me as soon as it's inaccurate information.   [0:01:38] Andrew Barrett: No. Everything you said right there is absolutely true, but you take it one step higher. What they really are are businesses. They're businesses that are in the game to make money. Same as anybody who's actually sending mail to users of the inboxes that they provide. One of the big questions out there in deliverability land is, how do you make money off of an inbox that you're not charging anybody to use? Right? It turns out that everything we say about delivering email has everything to do with, not just the business model that we're in as marketers and senators, but also what's the ISP's business model here? Once you understand how the ISPs are making their money, all kinds of light bulbs start going off in your head around deliverability. What you find is that when you align your email sending program to the ISP's revenue requirements, what their business model is, all of a sudden, bang, deliverability happens.   [0:02:39] PJ Bruno: It's magic.   [0:02:41] Andrew Barrett: It is magic. You can't avoid it. It is an inevitable outcome of aligning your business model with the ISP. The great news is, is that everybody wants the same thing. Right?   [0:02:53] PJ Bruno: Right.   [0:02:53] Andrew Barrett: Email recipients want email that they love to read. ISPs want to be able to put that content in front of their users of the free inboxes. That's because the more often those recipients can engage with the email, the more and better opportunities the ISPs have on making money, because their customer is not the inbox user, their customer is the advertiser that's putting contextually relevant advertising alongside the email that we're sending. If we're sending mail that users want to read, the recipients are happy, the ISPs are happy, we're happy, everybody's happy.   [0:03:37] PJ Bruno: I mean, and that's the dream state is making everything happy. But I guess does it mean that traditionally, ISPs look out for the email receiver, while ESPs prioritize the email sender? Is that, not at all?   [0:03:53] Gurbir Singh: No, I mean I think ISPs definitely do look out for the users, but as Andrew said, they definitely look out for their own business model as well. Then, ESPs are really focused on working with the brands. Right? These guys are the delivery agents. They're the ones sending out massive amounts of emails on behalf of various brands around the world. Their goal is to say, I want to get you in an inbox. I want to make sure you're successful. It's kind of hand in hand a little bit. The circle of life is really, if you make the ISPs money, you're going to be good.   [0:04:27] Andrew Barrett: That's right. I mean, anytime our business model is in conflict with the ISP's business model, we lose. All right?   [0:04:34] PJ Bruno: Gotcha.   [0:04:36] Andrew Barrett: It's important to understand that the users of those free inboxes are not the ISP's customers. Right? The users of the inbox are the inventory, and it's an inventory with a super short shelf life. The ISPs, their job is to create a pleasant and curated email experience for the users for their inventory, so that they'll last long enough to show them some advertising.   [0:05:04] PJ Bruno: Right.   [0:05:06] Gurbir Singh: That's a good point.   [0:05:06] Andrew Barrett: If you can just keep that in mind, that relationship between those three parties in this little love triangle that is email-   [0:05:15] PJ Bruno: Email is a love triangle. Don't kid yourself.   [0:05:17] Andrew Barrett: That's right. It's very tightly interwoven.   [0:05:21] PJ Bruno: Okay. Let's take a step back. In the beginning, ISPs showed up materializing out of basically nothing. Right?   [0:05:31] Gurbir Singh: Well, I mean a lot of the original ISPs were just the people who provided the internet. Right? Like AOL. They allowed you to connect to the internet, and then they were like, look, there's this thing called email and you can get it. We'll provide you an inbox where you can receive all your email. Same with Yahoo.   [0:05:48] PJ Bruno: At some point along the way, there were abusers. Is that right? Because this has got to be kind of, I'm talking about-   [0:05:56] Gurbir Singh: Anywhere there's volume, there's to be people looking to game the system. Right? There's going to be abusers, there's going to be people who are going to say, "Click here and get 10 free and ringtones," and you know that takes you somewhere else where you don't actually think you're supposed to be going. There's always going to be people gaming the system, and the ISPs, that does not jive with their business models, so they created a spam folder, and they put these guys in the spam folder, and they got really sophisticated at tracking who is a spammer, who's not. That distinction is really where ESPs, I think, really help along with keeping marketers honest and saying, look, if you put this subject line in, that's spammy, don't do that. Here's some best practices. Here's how you should create your content. Here are the people you should target. Things like that.   [0:06:44] PJ Bruno: Right. It doesn't stop at best practices. Right? We got here, the Gmail Promo Tab, which launched I guess, 2013, when Gmail announced the creation of different inbox tabs, including the promotions tab. Now, initially, it was said that Gmail is killing email marketing. Was this the notion that was kind of felt across the board by marketers that this was a tough pill to swallow?   [0:07:08] Andrew Barrett: Well, marketers definitely felt that way. In fact, we saw a lot of ... A couple of guys I remember back at that time were proposing a class action suit against Gmail, forgetting for the moment that Gmail, at the same time was also providing them for use of this infrastructure that they could use to reach their intended recipients. Nevermind that. Right? They're putting us in the fake inbox. I can understand the frustration. It's hard to have something taken away that you had for so long. But the other side of the coin is that way of thinking that, oh, you're putting me in the promotion set. I think that's wrong thinking on behalf of marketers. I think that that assumes a model of advertising that is more interruptive. Right? Like TV and radio, which is very linear. You're watching your story, and wait a second, wouldn't you like to buy some soap? No? Okay, well let's get on with the story then, and so on like that. Right? Email and other digital channels are not linear. Right? I think that marketers are best served when they can get their message in front of the recipients when they are their most receptive to it, and they are most receptive to marketing messages, not when they're reading email from grandma in upper Poughkeepsie. If you interrupt that, right, you're way more likely to get exactly the wrong kind of attention from the recipient in the form of a spam complaint. On the other hand, if you're enjoying strong placement in the promotions tab, people will turn to that tab when they are ready to see the promotions. I'm not a regular guy because I like email, but I like to see what winds up in there, mostly because I'm curious about the content and-   [0:09:12] Gurbir Singh: Right. It's research for you at that point.   [0:09:14] Andrew Barrett: But I do a lot of buying out of that promotions tab.   [0:09:18] PJ Bruno: The most relevant things are pushed to the top of the promotions tab. That's pretty much how it works. Right?   [0:09:24] Andrew Barrett: It can be, especially with some of this newer stuff that Gmail is rolling out, especially on the mobile side.   [0:09:30] Gurbir Singh: Yeah. It's like the new Gmail promotion tab does that. It groups up your messages based on industries, based on relevant, for when the offer is expiring, things like that. There's a number of variables that Gmail has introduced, but the traditional promotion tab was just if you got there and it's at the top of your inbox, it's there. Right? I think that's what was frustrating for marketers is that they spent all this time learning to get into the primary tab and now they're being asked to say, by the way, we redid the promotions tab and we give you all these new levers to pull and play with. Now, go back into the promotions tab, and people are rightfully so, kind of upset because it's just being thrown at them.   [0:10:10] Andrew Barrett: Well, they're are only upset if they don't remember what marketing was like before.   [0:10:14] Gurbir Singh: Yeah.   [0:10:15] Andrew Barrett: Right? They have this beautiful one-to-one direct channel to ostensibly engaged recipients that never existed before in the history of the planet, and nobody writes a check to Gmail to send email to Gmail's users. It's a gift horse. To get angry about that seems a little disingenuous to me.   [0:10:36] PJ Bruno: It feels very human.   [0:10:37] Andrew Barrett: Well, okay fine. They're human beings.   [0:10:42] PJ Bruno: You get something you want and then you get it taken away, you get pissed off. But no, I mean, they've been optimizing that promotions tab. Right? It's card based. It's like, you know what? We know you want to be in the inbox, but let's create something great in the promotions box that actually optimizes for what you're trying to do.   [0:10:59] Gurbir Singh: Yeah. I think it's a really good push by Gmail. One, they're going to collect way more data around what the message really is. Two, they're going to collect, are people actually interested in these offers, or are we going to push people down? You can see the business opportunities there for Gmail to say, similar to ad, you can pay to be at the top or you can pay to be at the top of your own industry bundle. If I'm Nike and Adidas, I could theoretically page email and say, "Put me always above Adidas." Right?   [0:11:31] PJ Bruno: Wow.   [0:11:32] Gurbir Singh: I don't know if they're actually thinking things like that, but I just see a bunch of different opportunities that they kind of opened, that other ISPs don't even have the luxury to even think about right now.   [0:11:43] Andrew Barrett: Yeah, they could do that, but I think they have a longer game in mind. Right? If they do something that appears to inhibit, in any way, the user's engagement with the inbox in its totality, I think they're not doing themselves any favors. What I think that we'll continue to see, and I'm guessing here, too, is that the kinds of changes we'll see in the promotions tab are those that award senders who are doing a better job at sending content that appears to be more engaging to a preponderance of recipients. That is awarded a better placement in the inbox.   [0:12:25] Gurbir Singh: That's true. I think they also, or actually the first ESP in my opinion that's actually adopted a mobile phone. This update to the promotion tab is directly for people who use the Gmail application. Right? They've acknowledged desktops are going out of time and we are getting switched to a mobile only world, and they're one of the first that are actually adopting. It's like this card that's coming out, it's a static image, but future iterations allow you to scroll and tell different cards and have different images and different links.   [0:12:58] PJ Bruno: Right. That's what AMP is, right?   [0:13:00] Gurbir Singh: No. AMP is completely something that's just interactive email.   [0:13:04] PJ Bruno: But within the email you can actually kind of scroll and click in and see different.   [0:13:08] Gurbir Singh: Yeah. It's like having a website right in your inbox so you don't have to leave, which is another pain point I think for marketers because the behavior is always been, I want to drive traffic to my website, and now all of a sudden, when this thing comes out, it's still in beta, but when it does come out, you're basically telling your customers you're living within the Google ecosystem. Right? You're browsing within the Google ecosystem, they're going to do some actions. You have no insight, no way of knowing what they're doing outside of the parameters you provided them. That's it. You can't dynamically change the workflow on your website as you typically do. This is a bigger change than people think it is, in my opinion.   [0:13:56] PJ Bruno: Gurbir, you're a big part of what we do here with our email at Braze. Obviously, you helped push our content blocks live, email preference center, all this stuff, optimizing the crafting and sending of emails, a big part of what you do. How do you overcome that resistance to change? Do you guys give a lot of thought to that when you're like-   [0:14:16] Gurbir Singh: Yeah. First of all, I mean, I work with a really talented engineering and design team that kind of put all these things together.   [0:14:22] PJ Bruno: Shout out.   [0:14:23] Gurbir Singh: Yeah, shout out. I might be at the face of it when it comes down to external, but there are some true heroes back there. But yeah, I mean, we do a lot of research when we're looking into new features. The content blocks is a great example, right? Content blocks, typically known as the email only feature, with other industries. When we looked at it we said, well, wouldn't it be cool if you could use it in Push, if you can use it on web? The same exact offer being tied to a user across every channel you want. You can have that consistency easily as a marketer, without having to replicate and create these over and over again. That operational cost is what we looked at a lot. Right? The cost of a marketer sending up four separate messages, setting up four different channels, and then ensuring, is the QA right on all four of them? Testing that and then sending it out. Right? If we can reduce the time for you to create all of that, those are the things we look at.   [0:15:24] PJ Bruno: Right.   [0:15:25] Gurbir Singh: But yeah.   [0:15:29] PJ Bruno: Andrew?   [0:15:30] Andrew Barrett: Gurbir is the expert there. Every day, I will defer to his expertise there. I like to keep my head down in the inbox. That's where I'm most comfortable.   [0:15:40] PJ Bruno: That's where he belongs.   [0:15:41] Andrew Barrett: Right.   [0:15:42] PJ Bruno: That's good. I'm trying to get all these things straight in my head. Do we see, traditionally, ISPs, they do want to protect the receivers of mail, right? I mean, obviously they want to protect their bottom line, but will be under the guise of this?   [0:16:00] Andrew Barrett: Well, no, I mean it aligns very well at times perfectly with their own business model because if they're putting their own customers at risk to third parties, they're not going to keep coming back to their inboxes just to get shot at again.   [0:16:14] PJ Bruno: Gotcha.   [0:16:14] Andrew Barrett: They want to keep them around. Keeping bad things, malware, spam, other types of things, out of that inbox, speaks directly to the longevity of their business model and the longevity of their inventory, the users.   [0:16:33] PJ Bruno: Launched back last year, in 2018, you guys know about this, the BIMI. I don't know if they call it BIMI, or if it's just brand indicators for message identification? For those of you who don't know, it's a standardized way for brands to publish their brand logo online and lets logos be easily incorporated into messaging and social media applications. It does this with built in protections, which is building off of D-Mark.   [0:16:58] Andrew Barrett: Right.   [0:17:00] PJ Bruno: I mean, I guess we could say at this point D-Mark is starting to catch on more and people are using it more.   [0:17:06] Andrew Barrett: Absolutely. Gmail has been kind of a kingmaker in that regard. I mean, if you ask Gmail, they would prefer that everybody use D-Mark for everything all time, which is fine. For the longest time, it was really a tool for high value targets like financial institutions, insurers, banks, things like that to keep bad guys from trying to spoof their brand in order to capture login credentials and things of that nature. D-Mark, at its roots though is an authentication protocol, or a platform standing, a reporting mechanism that stands on top of authentication. The timing is really kind of interesting because Google Plus business pages are going away. Right? That whole Google Plus social media experiment is going to get killed off here in a couple of weeks. That was how you got your logo or your picture in the inbox next to your subject line was through validating a business page and [crosstalk 00:18:25].   [0:18:25] PJ Bruno: That was the only way to get it in there?   [0:18:27] Gurbir Singh: Well, you could do it through their promotions tab now, too. You can just pass in a logo and it works. That's why I don't get why?   [0:18:34] Andrew Barrett: Well, yeah, but I don't think they would pick up that logo unless they had some kind of assurance that you were using that logo, that you were an authorized user of that logo, which means-   [0:18:47] Gurbir Singh: You can just pass in any logo when you use the promotions tab. We've tested. I can pass on anything, which is why I find it really funny where-   [0:18:54] PJ Bruno: That's crazy. That's nuts.   [0:18:54] Gurbir Singh: Right, but it's Google, right? Look how big Google is, how many teams did they have? Clearly somebody's not talking to somebody.   [0:19:04] Andrew Barrett: Well, I think BIMI will replace that functionality.   [0:19:08] Gurbir Singh: Probably.   [0:19:08] Andrew Barrett: You've got this authentication standard backing up the presentation of this logo, and suddenly you don't have to rely on Google Plus anymore, and align in the header of your html to prove that you actually own the domain, so that the logo or the picture can turn up in the subject line. It comes at a good time and it helps to enhance this message around adoption of D-Mark.   [0:19:33] PJ Bruno: You said Google is really a big advocate of D-Mark. Do they have a vested interest in D-Mark?   [0:19:41] Andrew Barrett: I don't think that they do. I'm not sure why they're so hot and bothered over D-Mark above and beyond the other authentication protocols, SPF and DKIM, which are sort of prerequisites for D-Mark. D-Mark is just the reporting thing. The question I think that's on a lot of people's minds these days that pay attention to this kind of stuff is, does a more restrictive D-Mark policy get you better inbox? I mean, you can publish a D-Mark policy that says, if it fails, don't do anything. Right? Or you can have a D-Mark policy that says if it fails DKIM, reject it, or quarantine it, or do something with it. Do you get more inbox if you say, if it fails? Yeah, don't do anything.   [0:20:30] PJ Bruno: Or if it passes, is there some sort of reporting? If it passes and D-Mark is present, then you could have some sort of reward?   [0:20:37] Andrew Barrett: Maybe.   [0:20:38] Gurbir Singh: Like positive effect, like a scoring system, goes up or down?   [0:20:42] Andrew Barrett: Do not know. Don't know.   [0:20:44] Gurbir Singh: Black box.   [0:20:46] Andrew Barrett: I think it's still working itself out. I'm not at all sure why Gmail is championing D-Mark.   [0:20:53] PJ Bruno: I mean, this thing, the BIMI thing, it was created by [Authenticators] Working Group, which was led by cybersecurity firm, Agari, and then also representatives from Comcast. Failmail, right? Microsoft.   [0:21:07] Andrew Barrett: Well, Agari is in the D-Mark reporting business. Right? So that's their vested interest in participating, but I don't know what Gmail's is other than having a handy replacement for the death of Google Plus.   [0:21:24] Gurbir Singh: Yeah. I mean, I could see if you can be a better inbox provider and essentially wipe out spam, which is the majority of volume that these guys ever see. Right? It's like 90% plus or something. That's a lot of storage costs. Right? ISPs have to keep every email around. They just do. Right? You can scroll back years and years of your Gmail inbox and you'll see, you can still find it, you can still click it. That's sitting somewhere. They're paying for that cost. If they can wipe away 90% of that somehow with a better authentication system, that's a lot of money for somebody. I can see that being a really big beneficial ad for them.   [0:22:05] Andrew Barrett: I agree with you to an extent. There's a lot of spammers out there who are signing their stuff with a DKIM and SPF and that are publishing a D-Mark record.   [0:22:14] Gurbir Singh: Well, I'm assuming with BIMI, it's another level, essentially. That's why they're working towards that one, and hopefully that one solves it. Like anything, there's always-   [0:22:24] PJ Bruno: There's always counterfeiters out there, man.   [0:22:26] Gurbir Singh: Yeah. Someone's going to break it.   [0:22:28] PJ Bruno: Catch me if you can. Moving on, what's the future, what are the big things on the horizon that email senders should be looking for, as far as feature specific, as far as, I mean, legislation affecting anything?   [0:22:48] Andrew Barrett: Well, I think we can call the legislation one absolutely dead and cold now. The Federal Trade Commission recently completed a two year review of the 16 year old CAN-SPAM federal law and decided it was all good, man. They spent two years looking at that sucker and decided, wow, it just can't get any better than how it is, which is really, really frustrating. I was at the Federal Trade Commission in the spring of 2003 for two days of testimony from a bunch of different groups, and there was five different versions of anti-spam language. It's five different competing versions pending in the lower house in Congress. They were trying to merge all those disparate versions of the language together in what would eventually become CAN-SPAM, and they were taking all this input from nonprofit anti-spam, watchdog groups, senders. They actually had a couple of spammers on the stage talking about why they do what they do, and that sort of thing.   [0:24:02] PJ Bruno: Interesting.   [0:24:02] Andrew Barrett: It was all in. Everybody scrubbed in on this thing. What came out in 2003 act, which was largely the [Burns Widen Act 00:24:14] was terrible. I mean, not only did it fail utterly to advance a definition of spam, which I don't blame them for because that is problematic on its face for a whole bunch of reasons, but where they really fell down is that they failed to advance a meaningful definition of email. Right?   [0:24:37] Gurbir Singh: They left it as a digital communications?   [0:24:39] Andrew Barrett: For the purposes of this statute, email means "an electronic message," period. Full stop.   [0:24:48] PJ Bruno: Great.   [0:24:49] Andrew Barrett: What? Really, really bad. Ideally, the definitive quality of email would have been transit via SMTP.   [0:25:02] Gurbir Singh: Right.   [0:25:02] Andrew Barrett: That's what was needed there. You can never look to lawmakers to predict the future. It's not the law we wanted, but it was probably the law we deserved. It was just that, and so I was really astounded when they decided that they weren't going to make any changes.   [0:25:22] Gurbir Singh: Didn't California, or aren't they evaluating their own special law just for the state of California?   [0:25:29] PJ Bruno: Leave it to California.   [0:25:30] Andrew Barrett: Yeah. Well, they had one before 2003. California is great at passing really restrictive laws, only to have them be superseded by federal legislation months and years later. The California anti-spam law was very restrictive and it was in place for only a couple of months before the federal law came in and eviscerated it, superseded it.   [0:25:55] PJ Bruno: All right, guys, we're at about time. Before we close up shop, any last words of advice to email sender's, email receivers? It can be simple to something you want to go out on. What's the big takeaway?   [0:26:11] Andrew Barrett: Just remember that business relationship between those three parties, and if you can keep that in mind, that relationship will inform every decision you ever have to make as a sender. If I had to define deliverability in one sentence, it would be, how not to look like a spammer. That's it. But there's a whole lot underneath that that can keep folks talking for days, and hours, and careers.   [0:26:36] PJ Bruno: And podcasts.   [0:26:37] Andrew Barrett: And podcasts.   [0:26:38] Gurbir Singh: Andrew's going to write a book.   [0:26:39] Andrew Barrett: And career long podcasts.   [0:26:40] PJ Bruno: I have to make this a whole series. Gurbir, you got some final thoughts?   [0:26:44] Gurbir Singh: I mean, I circled back to Andrew. It is a business. Understanding the motivations of each of these guys will help you, and make you successful.   [0:26:56] PJ Bruno: Absolutely. I'll say to spammers out there, if you're looking for alternative forms of revenue, check out the speaker circuit, because apparently, they'll be willing to have you on stage. Thank you guys so much for coming to hang out with us. This is PJ Bruno, Gurbir Singh, and Andrew Barrett. You guys take care. [0:27:14]

We've got followup from a listener on cognitive dissonance and behavioral science. Dave shares a listener story about a University Dean's List scam. Joe shares statistics from a government agency phishing test. Our catch of the day involves funds from the FBI, the IMF, and yes, Nigeria. Dave interviews Crane Hassold from Agari with phishing trends they've been tracking, plus his experiences as a former FBI agent. Links to stories in today's show: https://fcw.com/articles/2019/02/11/cyber-phishing-oig-fhfa.aspx Thanks to our sponsors at KnowBe4.  

Hi everyone, on this episode of Agari and Me, we go over how AOC (in our opinion) makes more socialist points and addresses the press stating that "It’s no wonder logical, compassionate ideas are called “radical” when the present is dystopian". When in turn she continues to attempt to make the wealthy feel ashamed for dealing with first world problems while she uses hyperboles to point out the struggles of those less fortunate. Come listen to our take on the situation as Abigail And I, Brayan, want to reach prosperity and take action for our lives in the form of not wanting this type of control in a free democratic-republic society.

Hello everyone, this is Agari and Me... aka Abigail and Brayan. We are 21 and blue collar workers in the US, aspiring to one day reach financial freedom. With so much hype of the current status of the USA, is the solution to many issues taxing the rich? Is that enough? Who's next once the wealthiest don't cover all of America's bills? You and me? Find out our current view to help you see a new perspective from a married couple perceiving freedom.

Hello everyone and happy new year. 2019 is just a number but we are on the verge of great opportunity as long as we change our bad habits we discuss on this podcast. Sharing out New Years resolutions while sharing some comidic aspects of our lives. Remember we are 21, young, dumb and broke. But we will prosper. P.s. New Jobs? More Money soon? Tune in and don't forget to subscribe!

Throughout her career, Emily has held a number of technology roles, including system administration, DevOps, and incident response. She specializes in Unix security and is a co-author of a book on Solaris Security. Currently, she is a senior security engineer at Agari.

Tron Foundation acquired BitTorrent, PayPal acquired Simility, Panaseer raised $10M Series A, and Agari raised $40M Series E. Full Show Notes: https://wiki.securityweekly.com/BSWEpisode90 Visit http://securityweekly.com/category/ssw for all the latest episodes!

Tron Foundation acquired BitTorrent, PayPal acquired Simility, Panaseer raised $10M Series A, and Agari raised $40M Series E. Full Show Notes: https://wiki.securityweekly.com/BSWEpisode90 Visit http://securityweekly.com/category/ssw for all the latest episodes!

By some estimates, around 90 percent of all data breaches start out as successful email spear phishing attacks. That's one reason the Homeland Security Department issued a binding operational directive two weeks ago ordering all federal agencies to implement an email security standard called DMARC, which effectively blocks scammers from sending mail from spoofed email addresses. Most commercial email providers have already implemented DMARC, but according to a new study by the email security firm Agari, more than 80 percent of federal agencies still haven't. Patrick Peterson is Agari's founder and executive chairman. He spoke with the Federal Drive about how DMARC came to be, and how it can improve an agency's cyber defenses.

How large should your company be before you start thinking about hiring a marketing operations person? What KPIs should your SaaS marketing team have? Cristina Vetere-Saunders, the Co-Founder of CS2 Marketing, talks to the host Shira Abel about what a B2B company needs to succeed at marketing their own business. About Crissy Vetere-Saunders • Crissy Vetere-Saunders is the Co-Founder of CS2 Marketing, a B2B marketing agency based out of San Francisco, CA. Before starting CS2, Crissy started her career managing marketing operations at Marketo, managed Global Marketing Operations at Jive Software, and and ran revenue operations and demand generation at a security startup called Agari. • Today, Crissy helps B2B tech companies, mostly based out of the Bay Area, strategize, execute, and scale their marketing operations and demand generation efforts. • In her free time, Crissy enjoys being outdoors with her dog, cooking, or writing for her personal blog Whoandfrom.com. Key Takeaways: • Marketing Qualified Leads are now all about generating enough engagement and interest with the right people from the right accounts. • When you're marketing, think about whether you would want to be marketed to this way. Would you want to be spammed, or read that content? • Marketing is as important after a sale, as it is to qualify a lead. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a PR, marketing and design agency. Clients include: Folloze, Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in PR, design, branding, and marketing strategy – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com Tags and Keywords: saas, marketing, ABM Facebook Status: Crissy Vetere-Saunders, the Co-Founder of CS2 Marketing, shares her thoughts with the host @shiraabel on AMB, setting up marketing operations, and necessary tools. Tune in to #SaaSInsider to learn how they can help your B2B business. Twitter Status: Crissy Vetere-Saunders, the Co-Founder of CS2 Marketing, and the host @shiraabel discuss #AMB and setting up marketing operations. #SaaSInsider

Wesley Reisz talks to Sid Anand, a data architect at cybersecurity company Agari, about building cloud-native data pipelines. The focus of their discussion is around a solution Agari uses that is built from Amazon Kinesis Streams, serverless functions, and auto scaling groups. Sid Anand is an architect at Agari, and a former technical architect at eBay, Netflix, and LinkedIn. He has 15 years of data infrastructure experience at scale, is a PMC for Apache Airflow, and is also a program committee chair for QCon San Francisco and QCon London. Why listen to this podcast - Real-time data pipeline processing is very latency sensitive - Micro-batching allows much smaller amounts of data to be processed - Use the appropriate data store (or stores) to support the use of the dataIngesting data quickly into a clean database with minimal indexes can be fast - Communicate using a messaging system that supports schema evolution More on this: Quick scan our curated show notes on InfoQ http://bit.ly/2rJU9nB You can also subscribe to the InfoQ newsletter to receive weekly updates on the hottest topics from professional software development. bit.ly/24x3IVq Subscribe: www.youtube.com/infoq Like InfoQ on Facebook: bit.ly/2jmlyG8 Follow on Twitter: twitter.com/InfoQ Follow on LinkedIn: www.linkedin.com/company/infoq Want to see extented shownotes? Check the landing page on InfoQ: http://bit.ly/2rJU9nB

Hey, it's the fieriest anime about table tennis not called Ping Pong: the Animation. Can Scorching Ping Pong Girls live up to the lofty standards set by that particular modern classic?... Well, listen to the Matts discuss that, along with whether or not the series understands the sport and just how uncomfortable they felt the entire time they were watching.

Trädgårdskrig med hungriga zombier, mobilspel som politiska metaforer, potatisodling och att få nobben på festival - allt ryms i veckans P3 Spel! Programledare Angelica Norgren får förstärkning av P3 Spel-panelen som består av Susanne Möller och Tobias Norström. Tillsammans provar de på livet som kärlekskrank bonde i Stardew Valley, låter zombier och solrosor drabba samman i Plants vs Zombies: Garden Warfare 2 och spelar, precis som president Frank Underwood, mobilspelet Agari.io. I P3 Spels Wall of Shame luftar vi våra krossade drömmar om framtidens kontrolltekniker, det blir en krönika med en mycket nostalgisk Jimmy Håkansson och senaste nytt från spelvärlden.