Data Unlocked

If you've ever wondered which side of your marketing is actually working for your business, then this episode is for you!In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more.Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digital age. They touch on the phasing out of third-party cookies, the rise of first-party data strategies, the importance of building a more reliable foundation for attribution modeling, and more.Want to learn more?Then tune in now!Key Takeaways:Intro (00:00)How the cookie landscape is changing (00:42)How third-party cookies are depreciating (04:16)The new world of marketing attribution (07:30)What are you getting out of your marketing measurements? (12:07)The importance of bringing data back into the ecosystem (19:42)Who would you have this conversation with again? (21:26)Additional Resources:Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Lockie Andrews, the founder and CEO of Catalyst Consulting and CEO of RICH Hair Care US. With years of experience in building brands, Lockie is an innovator who focuses on leveraging digital technology to transform go-to-market operations and strategies and employing diversity to seek differentiation.For the past 17 years, Lockie has been leading the charge at Catalyst Consulting, a boutique advisory firm specializing in innovation, analytics and leveraging digital technologies to increase revenue, improve marketing and sales, and enhance operational efficiency.Their work focuses specifically on digital marketing, performance marketing, and performance branding.In this episode, Lockie and Jason discuss the intersection of creativity, technology, and business strategy in the field of digital marketing and branding. They particularly focus on personalizing customer experiences and leveraging generative AI for effective marketing and operational efficiencies.They also dive deep into Lockie's experience building brands, specifically the small EU-based hair care brand RICH Hair Care as well as exploring a number of other topics across data, gen AI, and CDPs.Want to learn more?Then tune in now!Key Takeaways:Intro (00:00)Meet Lockie (00:59)RICH Hair Care (06:03)The benefits of gen AI (09:28)Leveraging AI for marketing (13:34)The intersection of first-party data and AI (21:44)Who would you have this conversation with again? (23:34)Additional Resources:Get in contact with Lockie here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Nick Schrock, the founder and CTO of Dagster Labs.With years of experience in the engineering space, Nick has worked for some of the biggest names in the industry, such as Microsoft, Facebook, and Care Evolution.In 2018, Nick left all of that behind to found his own company, Dagster Labs, where he is also CTO.Dagster Labs is a data orchestration platform built for productivity. Dagster, their open-source product, is primarily used by data engineering teams to make sure from a marketing and business stakeholder context that data is properly transformed.On Data Unlocked, we've brought in a lot of marketers to talk about their relationship with data teams and how they drive that relationship. But in this episode, Nick and Jason will be discussing that relationship from the other side of the house to answer three main questions: Are you working effectively with your data teams?What does great collaboration look like?And what steps do you need to take to make cross-functional collaboration as effective as possible?Are you ready?Let's dive in.Key Takeaways:Intro (00:00)Meet Nick (00:44)Let's go back in history (02:37)How to have better continuity and data access (11:00)Is your data good enough? (14:35)The data quality problem (22:05)Who would you have this conversation with again? (23:07)Additional Resources:Get in contact with Nick here.Learn more about Dagster Labs here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Soumyadeb Mitra, the founder and CEO of RudderStack.Passionate about finding engineering solutions to real world problems, Soumyadeb specializes in large scale distributed systems, machine learning, and deep learning.In 2019, he decided to use his expertise to build RudderStack.RudderStack is a warehouse customer data platform that's purpose-built for data teams. Like Simon Data, RudderStack is a CDP, but on the opposite end of the spectrum. While we focus on the application side of things, RudderStack focuses on infrastructure and data collection.  RudderStack is used by some of the biggest brands on the market, such as Hinge, HP, Stripe, Glassdoor, and more.In this episode, Soumyadeb and Jason discuss the future of data, data infrastructure and AI, CDP best practices, what CDPs will look like in 2025, and more. Are you ready?Let's dive in.Key Takeaways:Intro (00:00)Meet Soumyadeb (00:38)The future of CDPs (03:39)CDP best practices (08:35)Technology limitations two years from now (10:56)Identity trends in 2025 (18:34)CDPs and AI (24:09)Who would you have this conversation with again? (32:01)Additional Resources:Get in contact with Soumyadeb here.Learn more about RudderStack here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Alex Levin, the CEO and co-founder of Regal.io.Alex has over a decade of experience in the marketing and product management world. He has worked for some of the biggest names in the industry, such as Thomson Reuters, Personal, Inc., and Titan Steel Corporation.However, in 2020, he left all of that behind to found his own company, Regal.io.Regal.io is an AI-enabled outbound conversation platform. The company's work is all about helping their clients build the highest-answering, best-converting outbound funnel in order to hit their growth goals.They have worked with some of the biggest names on the market, such as Supergroup, HomeAdvisor, HelloTech, Assure Health, and more.In this episode, Alex and Jason discuss how to deal and engage with bad customers, the evolution of customer support, Alex's favorite acquisition strategies, and more.Are you ready?Let's dive in.Key Takeaways:Intro (00:00)Meet Alex (00:36)The evolution of customer support (03:08)Let's talk about bad customers! (05:42)The best acquisition strategy (10:14)Regal.io's approach to bad customers (13:51)Advice from Alex (17:27)Who would you have this conversation again with? (21:26)Additional Resources:Get in contact with Alex here.Learn more about Regal.io here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason talks with the Co-Founder of ON_Discourse, Toby Daniels, to discuss the future of SEO and how generative AI is changing everything.Nearly two decades ago, Google emerged as a quirky yet efficient alternative to the complex cataloging efforts of Yahoo.With its simple search box, Google simplified the process of finding information on the internet. Fast forward to today, and platforms like ChatGPT have similarly introduced expanded text boxes that showcase the evolution of AI-driven search experiences.The major question is whether AI will serve as an enhancement or a detriment to media and its models.The narrative around SEO's future becomes pertinent as ChatGPT and comparable technologies challenge Google's traditional search methods. Generative AI is making the flaws of the Google search engine experience more apparent by providing alternatives that offer cleaner and more effective solutions.The beauty of SEO lies in the ability to identify consumer demands and gaps in the market, allowing brands to respond with relevant content or products.With generative AI training done on the same dataset as Google, a new approach to content generation and search experiences is imminent and promises huge disruption.However, this leads to disintermediation in the distribution channel known as SEO. Brands might lose their visibility as AI answers lack the identity that Google's ecosystem provides.What does all this mean for SEO, marketing, and Google?Tune in to this insightful conversation to learn more!Key Takeaways:Intro (00:00)The future of SEO with generative AI (02:55)How SEO evolved over the years (07:07)Will Google survive the AI onslaught (10:40)How long it will it take to disrupt Google (14:48)The anatomy of Google and what makes them different (20:59)Additional Resources:Toby Daniels: https://www.linkedin.com/in/tobydaniels/On_Discourse:https://www.linkedin.com/company/ondiscourse/>>Learn more about us hereFollow us on LinkedIn, Twitter, and Instagram If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Chris Marriott, the president and founder of Email Connect.Chris has decades of experience in digital marketing and vendor selection. He has previously served as a tenured executive at Acxiom, where he managed and expanded the global digital and email services division. More recently, he was VP of Consulting for The Relevancy Group.Today, he is at the head of Email Connect, which he founded back in 2012.Email Connect is a company that provides consulting support for marketers who want to change their current ESP and/or CDP. Their work is all about helping their clients connect with the right marketing technology solutions for email and multichannel marketing. They have worked with some of the biggest names on the market, such as Bed Bath & Beyond, American Airlines, Sephora, and many more.In this episode, Chris and Jason discuss how data can make or break your email campaigns, the importance of gathering the right data for an efficient email strategy, the evolution of email and email platforms, and more.Are you ready?Let's dive in.Key Takeaways:Intro (00:00)The evolution of email (02:54)The core problems of email (09:35)The current technology and category trends (16:17)Who would you have this conversation with again? (25:11)Additional Resources:Get in contact with Chris here.Learn more about Email Connect here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Christian Kleinerman, SVP of Product at Snowflake.Christian started his career over a decade ago with one of the biggest names in the market, Microsoft.From there, he moved on to work at Google as their senior director product manager. Today, he is lending his expertise to Snowflake, one of our biggest partners here at Simon Data. Their work is all about the Data Cloud, a global network where organizations mobilize data with near-unlimited scale, concurrency, and performance.In this episode, Christian and Jason discuss how hard it is to manage your data when it lives in silos, the importance of data security and governance, how centralizing your data can help you personalize and customize your touch points with customers, and more. Are you ready?Let's dive in.Key Takeaways:Intro (00:00)Meet Christian (00:29)Snowflake's data platform (02:29)Let's talk about data governance (04:32)Driving business results with centralized data (11:00)Who would you have this conversation with again? (22:21)Additional Resources:Get in contact with Christian here.Learn more about Snowflake here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Mike Mothner, the founder and CEO of Wpromote.Mike started his career back in 2001, when digital marketing was still in its infancy. Even when advertisers were skeptical of this new industry, Mike followed his vision and founded his own company, Wpromote.Since then, he has been at the head of Wpromote, a performance marketing agency focused on leveraging the powerful combination of best-in-class marketing experts with proprietary technology to drive transformative growth for their clients. They have worked with some of the biggest brand names in the world, including Whirlpool, TransUnion, Frontier Airlines, and Jack Black Skincare.In this episode, Mike and Jason discuss Wpromote's work, what a winning digital marketing strategy needs, why brick and mortar brands should go digital, how the COVID-19 pandemic affected brick and mortar brands all around the world, and more.Are you ready?Let's dive in.Key Takeaways:Intro (00:00)Meet Mike (00:48)The effects of COVID on organizations (01:51)How your data strategy can fit into a B2C strategy (13:04)Did brands going B2C during COVID get it right? (20:10)Let's talk about the real winners (22:56)If you were to have this conversation with anyone else, who would it be? (29:57)Additional Resources:Get in contact with Mike here.Learn more about Wpromote here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Aric Zion, CEO of Zion & Zion.Aric is an entrepreneur with decades of experience in marketing. He has several international experiences, including positions with Intergraph, where he was based in The Netherlands, and additional assignments with Nortel Networks where he was based in Tokyo, then London.Today, he is at the head of Zion & Zion, a full-service agency with a fully-staffed CDP practice. They pride themselves on meeting their clients at what they refer to as “the intersection of strategy and creativity.” Some of their biggest clients include Sun Health, Goodwill Industries, and Walmart.In this episode, Aric and Jason discuss Zion & Zion's work, how CDPs can transform businesses, how to build an effective CDP strategy, what an efficient CDP deployment looks like, the importance of using the right key dimensions to build your CDP strategy, and more.Are you ready?Let's dive in.Key Takeaways:Intro (00:00)Meet Aric (00:44)What are the key dimensions required to build an effective CDP strategy? (01:50)What an effective CDP deployment looks like (08:06)The questions to ask around support for data before working on your CDP strategy (14:50)If you had to have this conversation with anyone else, who would it be? (21:33)Additional Resources:Get in contact with Aric here.Learn more about Zion & Zion here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Gareth Davies, the SVP of product at TransUnion.Gareth is an entrepreneur, GM, and product leader who focuses on solving meaningful problems with data. With over fifteen years of experience in the marketing industry, Gareth has worked with big names, such as Google, Crisp, and LiveRamp.Today, he is SVP of Product at TransUnion.TransUnion is one of the biggest consumer credit reporting agencies in the US. Their work aims to ensure that individuals are reliably represented in global commerce so consumers and organizations can transact with confidence and achieve great things. In this episode, Gareth and Jason discuss TransUnion's work, three things marketers need to know about identity, how using identity can help you create a better marketing strategy, and more.Are you ready?Let's dive in.Key Takeaways:Intro (00:00)Meet Gareth (00:37)Let's talk about identity (02:52)The importance of customer insights (09:01)The key concepts you need to know (15:57)How to increase the reach of your ad strategy (21:40)One final question (28:01)Additional Resources:Get in contact with Gareth here.Learn more about TransUnion here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with David Wachs, the CEO of Handwrytten.David is a serial entrepreneur with decades of experience in the marketing industry. He has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain's Chicago Business, the American Express OPEN network, and others. Prior to founding Handwrytten, David founded Cellit, a mobile marketing platform and mobile agency. Under David's leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management.Today, he is at the head of Handwrytten.Handwrytten is the largest provider of automated handwritten notes in the world. The platform allows customers to send notes from their CRM system, such as Salesforce or through custom integration.Used by major companies, Handwrytten is revolutionizing the way brands and people connect.In this episode, David and Jason discuss Handwrytten, why you should be sending your customers handwritten notes, the renaissance of direct mail, and more.Are you ready?Let's dive in.Key Takeaways:Intro (00:00)Meet David (00:34)Why you should be sending handwritten notes (03:35)Why personalization matters (08:48)A quick example from David (17:11)One final question (18:33)Additional Resources:Get in contact with David here.Learn more about Handwrytten here and here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Ben Dutter, SVP of Strategy at Power Digital.Ben is a marketer with decades of experience. He focuses on maximizing marketing ROI, incrementality, and strategy for hundreds of brands.Before becoming the SVP of Power Digital, Ben worked as their VP of Performance Marketing. His work was focused on building and leading the media planning team as well as working on strategy and client retention for Power Digital.Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition. They help their clients grow their businesses by developing custom marketing playbooks fueled by data, market trends, and industry insights. This helps their clients set themselves apart from their competition.In this episode, Ben and Jason discuss some of the Best Practices around the marketing funnel and customer lifecycle, the strategies behind them, how to measure them, and more. Ready for this?Let's dive in.Key Takeaways:Intro (00:00)Meet Ben (00:29)Let's talk about marketing measurement (00:58)Ben shares a few real-world examples (06:12)Measurement challenges (12:22)Bonus question (19:12)Additional Resources:Get in contact with Ben here.Learn more about Power Digital here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Michael Kaminsky, the founder and CEO of Recast.Michael is a trained econometrician with a background in healthcare and environmental economics. Before founding Recast, he built the marketing science team at men's grooming brand Harry's Grooming.  Today, he is using his expertise to grow Recast.Recast is a media measurement platform that helps marketing teams save millions of dollars of wasted advertising budget through a proprietary measurement model.In this episode, Michael and Jason discuss how to measure marketing results for non-trackable channels, why Michael started Recast, how to allocate your marketing budget, the importance of upper funnel awareness, and more.Ready to learn more?Let's dive in.Key Takeaways:Intro (00:00)Meet Michael (00:36)The founding story of Recast (02:00)From Meta and Google Analytics to upper funnel marketing (07:15)Some examples from Michael (14:09)It's all about balance (19:48)Bonus question (22:48)Additional Resources:Get in contact with Michael here.Learn more about Recast here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Cherene Aubert, Head of Growth at Bobbie.With over a decade of marketing experience, Cherene is an award-winning ecommerce leader who's grown over a hundred direct-to-consumer businesses.Today, Cherene is using her expertise to help grow Bobbie.Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Their European-style recipe is the only infant formula to receive both the Clean Label Project's Purity Award and Pesticide Free Certification.In this episode, Cherene and Jason discuss the transformative time Bobbie went through during the pandemic, navigating the Great Formula Shortage of 2022, what's driving the company's marketing, how Cherene went from Head of Growth to Head of Slowth, and more.Ready to learn more?Let's dive in.Key Takeaways:Intro (00:00)Meet Cherene (00:41)Let's talk about the process (04:02)Bobbie's marketing strategy (12:07)It's not a discount, it's education (14:49)One last question (18:00)Additional Resources:Get in contact with Cherene here.Learn more about Bobbie here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Lucie Buisson, Chief Product Officer at Contentsquare.Lucie started her career over a decade ago at Sarenza. Then, nine years ago, she moved on to Contentsquare, and she's been with them ever since.Contentsquare is the global leader in digital experience analytics. Their mission is to move beyond traditional analytics and enable an unprecedented understanding of the customer experience. The company's AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent, which enables their clients to build customer trust and scale their businesses.In this episode, Lucie and Jason discuss the lifecycle of data, how to understand your customers better, Contentsquare's work, and more.Ready to learn more?Let's dive in.Key Takeaways:Intro (00:00)Meet Lucie (00:53)The vision of Contentsquare (03:48)How to make sense of a big volume of data (07:13)Let's talk about use cases (13:43)One last question (25:40)Additional Resources:Get in contact with Lucie here.Learn more about Contentsquare here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down for a second time with Mayur Gupta, the CMO of Kraken.Mayur is an engineer who evolved into a marketer with several pivots through his career. He spent the first half of his career in tech and product management, but today, his focus has shifted to marketing. Mayur has worked with some of the biggest companies in the world, such as Spotify, IBM, Freshly, and now Kraken.Kraken is a digital asset exchange whose mission is to accelerate the adoption of cryptocurrency. They help their customers buy, sell, and trade digital currency in simple and effective ways.In this episode, Mayur and Jason discuss the challenges with crypto and marketing, his role as a CMO of a fast-growing crypto business, financial education, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Mayur (00:23)Learning about Kraken (02:28)Building the Kraken brand (05:13)The problems and opportunities of crypto today (09:51)Let's talk about personalization and data (12:33)Discussing the blockchain (17:30)One last question (24:54)Additional Resources:Get in contact with Mayur here.Learn more about Kraken here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Aaron Fetters, CEO and Managing Partner at Transparent Partners.Aaron has spent over two decades delivering value for the world's largest brands, from Procter and Gamble to Kellogg to comScore.Today, he is using his expertise to help Transparent Partners reach their goals.Transparent Partners is a boutique consulting company whose mission is to empower industry leaders to drive profitable business growth through better connected customer data, technology automation, and enhanced collaboration. In this episode, Aaron and Jason discuss Clean Rooms, how they work compared to Google Analytics, how new data privacy laws are affecting the industry, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Aaron (00:40)Let's talk about Clean Rooms (07:37)How privacy laws are changing everything (12:28)The downfalls of DMPs (21:19)One final question (23:01)Additional Resources:Get in contact with Aaron here.Learn more about Transparent Partners here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Olly Downs, the SVP of Data, Analytics, and Machine Learning at BARK.Prior to this, Olly held positions in big name companies, such as Zulily, Zillow Group, AdReady, and Microsoft Research.Today, he leads BARK's Data, Analytics and Machine Learning initiatives in order to enable quality data-driven decisions for the company.BARK launched in 2012 with BarkBox, a monthly themed subscription of all-natural treats and toys for dogs. Today, they reach over 1.8 million dogs every month. And their goal is to “make dogs as happy as they make people.”In this episode, Olly and Jason discuss machine learning and how it's helping BARK learn more about their customers, the algorithmic work within the realms of data science, how to apply machine learning for marketing purposes, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Olly (00:41)Olly talks more about his machine learning background (02:05)Let's talk about BarkBox! (07:16)What sets the brand apart (12:56)Machine learning applications that BARK leverages in marketing (14:50)One last question (24:48)Additional Resources:Get in contact with Olly here.Learn more about BARK here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Scott Breitenother, the founder and CEO of Brooklyn Data Co..Before founding Brooklyn Data Co., Scott was the VP of Data & Analytics at direct-to-consumer mattress startup Casper. Scott is an investor and advisor who specializes in building data driven organizations, and he's used his expertise to found Brooklyn Data Co..Brooklyn Data is a consultancy offering full-stack data and analytics team as a service. Their work is all about providing their clients with the technical skills, experience, and leadership to deliver best-in-class data capabilities.  In this episode, Scott and Jason discuss Scott's experience at Casper, changes in the data marketing industry he saw in the last year, the importance of good customer segmentation, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Scott (00:31)Have the metrics changed? (03:16)It's all about customer segmentation (05:14)Advice from Scott (14:19)What leveraging your data properly looks like (15:44)One last question (23:33)Additional Resources:Get in contact with Scott here.Learn more about Brooklyn Data Co. here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Darren Rankine, Partner of Marketing Technology at Transparent Partners.Darren started his career in marketing technology over two decades ago. He has worked with big brand names, including McDonalds, Accenture, and Plexure.For the last four years, he's been using his expertise to help Transparent Partners grow. Transparent Partners is a media and marketing technology consultancy dedicated to helping clients navigate the complex digital landscape. Their work is all about helping brands become familiar with the latest media and marketing technologies and implement these technologies for better returns.In this episode, Darren and Jason discuss the main complexities in martech, how to choose the right CDP for your business, the marketing challenges CDPs can solve, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Darren (00:39)How to choose the right CDP (01:37)Marketing challenges solved with a CDP (05:54)A quick visual for you (09:15)First gen vs second gen (13:34)The importance of a good operating model (20:31)One final question (25:06)Additional Resources:Get in contact with Darren here.Learn more about Transparent Partners here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Cindy Brown, Chief Performance Officer at MERGE, and Keith Turco, Chief Growth Officer at MERGE.Before taking her expertise to MERGE, Cindy was the founder and former CEO of Blue Moon Digital, a digital marketing agency.She's a digital marketing expert, and today, she's using her knowledge at MERGE.As for Keith, he is a seasoned marketing and advertising, and technology executive who started his career nearly two decades ago at AT&T.Today, he is MERGE's Chief Growth Officer.For those of you who won't know, MERGE is a company that merges storytelling with technology in order to make a meaningful difference in the human experience and promote health, wealth, and happiness in the world.In this episode, Cindy, Keith, and Jason discuss connected products, how they work, why they're changing the market, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Cindy and Keith (00:31)A quick story (01:27)How COVID changed the market for brands (11:23)The potential uses of QR codes (19:33)Final questions (20:53)Additional Resources:Get in contact with Cindy here.Get in contact with Keith here.Learn more about MERGE here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Pratik Kodial, the founder and managing partner of Tapasya Investment Partners.Before embarking on his hedge fund manager path, Pratik actually had a completely different career.He was a data analytics and ecommerce expert as well as the VP of Marketing Effectiveness at JCPenney. Before that, he was a Senior Director of Pricing Analytics at Best Buy.Pratik has had a long career in the data analysis industry,  and is a subject matter expert in the space.In this episode, he and Jason discuss how to execute a marketing strategy, taking campaigns from data to creative, how technology enables process, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Pratik (00:29)Why efficient processes are more important than ever (01:52)Enterprise process decay (11:25)How tech enables good processes (15:46)One final question (26:51)Additional Resources:Get in contact with Pratik here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Tim Fletcher, Senior Director of Product Marketing at Snowflake.Tim started his career as a business analyst at McKinsey & Company, then moved on to co-founding his own company, Stride Software, a Customer Data Platform.However, that adventure ended in 2019, and today, he's a Senior Director of Product Marketing at Snowflake.For those who don't know it, Snowflake is one of our partners here at Simon Data. Their work is all about the Data Cloud, a global network where organizations mobilize data with near-unlimited scale, concurrency, and performance.In this episode, Tim and Jason discuss how Snowflake fits into the marketing space, how their governance section works, how they're evolving, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)About Snowflake (00:41)Success stories (08:51)Back to marketing (16:35)About governance (19:55)What's next? (24:24)Final thoughts (26:55)Additional Resources:Check out the Modern Marketing Data Stack Report here.Read Simon Data's press release covering why we were named a Leader by Snowflake.Get in contact with Tim here.Learn more about Snowflake here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down for a second time with Michael Katz, the co-founder and CEO of mParticle.Before founding mParticle, Michael was the CEO of interclick, a data-driven advertising network, before selling it to Yahoo for $270 million.Today, he's at the head of mParticle.mParticle is a customer data platform for multi-channel consumer brands. Their work helps the world's best brands unify data across all consumer touch points in order to optimize marketing outcomes and CX. In this episode, Michael discusses the future of CDP, the technology and market changes that are affecting today's CDP landscape, the driving forces shaping the CDP category, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Market changes affecting the CDP space (01:04)CDP trends (13:49)Why you need good access to data (21:48)Where to learn about mParticle (33:54)Additional Resources:Get in contact with Michael here.Learn more about mParticle here.Listen to Michael's first discussion on Data Unlocked here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Kim Larsen, SVP of Business Data Science at WHOOP.Kim has been working in the data science industry for the last two decades. He's done consulting and data work for B2B and B2C companies all over the world, such as Uber, Stitch Fix, Charles Schwab, and more.Today, he's lending his expertise to WHOOP.WHOOP is a tech company whose mission is to unlock human performance and help people reach their ultimate physical potential. They do this through services such as WHOOP APP and products like WHOOP 4.0 band.In this episode, Kim discusses WHOOP's work, using data to predict and model sports outcomes, the difference between sports predictions and customer predictions, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Kim (00:43)How sports prediction works (02:55)Sports predictions vs customer predictions (06:48)Guidance from Kim (19:21)One last question (24:46)Additional Resources:Get in contact with Kim here.Learn more about WHOOP here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Melissa Berger, EVP, Connections Strategy and NA CRM & Loyalty Lead at Digitas.Melissa has been working in the marketing industry for two decades now. She's worn many hats throughout those years, from account manager to marketing project manager to email marketing manager.Today, she's using her expertise to tailor loyalty programs using data for Digitas.For those of you who've never heard of it (and we are sure you are few), Digitas is one of the biggest media and creative agencies in the world. With fifty offices across thirty countries (and a few thousand employees), Digitas is a leader in all things marketing.In this episode, Melissa discusses the modern loyalty program, the process of implementing data in the creation and tailoring of loyalty programs, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Melissa (00:25)Let's talk loyalty! (00:41)What an effective loyalty strategy looks like (03:45)How data helps build a loyalty program (08:55)How a loyalty program is implemented (12:12)Loyalty KPIs (14:28)Examples of good loyalty programs (17:05)One final question (19:38)Additional Resources:Get in contact with Melissa here.Learn more about Digitas here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Christina Louie Dyer, the Head of Social Impact & Sustainability of Lob and our very own Shela Wu, a Senior Data Analyst and  the chair of the Green Network at Simon Data. Here is what you need to know about Lob: It's a direct mail automation platform that simplifies workflows by automating the entire direct mail process with end-to-end analytics and campaign attribution. In its client roster, you'll find big international names such as Expedia, Twitter, and Booking.com.As for Simon Data, well, you already know us, so there's no need to reintroduce ourselves.In this episode, Christina and Shela discuss what brands can do to offset their carbon footprint, how direct mail can be part of your overall marketing strategy, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Christina and Shela (00:51)How direct mail plays into your marketing strategy (02:08)What's your company's footprint? (08:11)What brands can do internally (11:34)All about carbon footprint data (15:45)How to expand into direct mail (19:15)One last question (22:09)Additional Resources:Get in contact with Christina here.Get in contact with Shela here.Learn more about Lob here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Alix Guerrier, the CEO of DonorsChoose.Alix started his career as a teacher. But, he wanted to do more for the world, and to him, working alongside nonprofits was the way to do that.That decision led him to becoming involved in many NGOs that work to support children and their families, such as Kinspire, Financepeer, and now DonorsChoose.DonorsChoose is the number one nonprofit education funding site for public school teachers in the US. It helps educators by supporting their classrooms and donating money and school materials. In this episode, Alix discusses the importance of data driven equity, how DonorsChoose works, measuring equity, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Alix (00:21)The basics of DonorsChoose's business model (02:30)How to measure equity (06:14)Growing DonorsChoose's base (13:02)Is it possible to increase equity? (18:20)One last question (24:43)Additional Resources:Get in contact with Alix here.Learn more about DonorsChoose here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Chad Sanderson, the Head of Data Platform at Convoy.Early in his career, Chad worked in big data with some well-known international names such as Microsoft, Subway, and Sephora.For the last three years, he's been working in Convoy, a digital freight network (more on that in the episode) that focuses on owning the entire data pipeline for a complex freight life cycle. And that means everything, from events instrumentation to data storage to applications building.Convoy has worked with enterprise brands like Unilever, P&G, and LG Electronics.In this episode, Chad discusses the challenges around how data is applied, how businesses can make the most out of their data, the people and processes that drive the data systems, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Chad (00:43)What we're seeing in the market (01:39)Translating challenges into data requirements (08:52)Better processes for better data outcomes (15:42)Simplicity is the key to adoption (24:26)One final question (27:20)Additional Resources:Get in contact with Chad here.Learn more about Convoy here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Wendi C. Sturgis, the CEO of cleverbridge.Wendi is a (super) proud New Yorker who's been working in the marketing and technology space for the last two decades.A passionate tech entrepreneur, she has been building companies and supporting great marketers for over fifteen years now.For the last seven months, Wendi has also been at the head of cleverbridge, a company that provides global billing solutions for digital goods, online services, and SaaS companies in B2C and B2B markets. In this episode, Wendi discusses the consequences of the dollar rising, pricing strategies, building companies in Europe, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Wendi C. Sturgis (00:26)Efficiency across continents (02:12)How the dollar's strength is changing the market (07:48)More about cleverbridge (11:05)You can't worry about churn (14:58)One last question (18:19)Additional Resources:Get in contact with Wendi here.Learn more about cleverbridge here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Grayson Lafrenz, the founder and CEO of Power Digital.Power Digital is a tech-enabled service business that focuses on elevating their clients' brands through innovative digital marketing solutions, custom strategies, and channel expertise.The company empowers businesses to maximize their potential by using both their team's expertise and SPRNova, Power Digital's proprietary growth engine.Through the years, they've worked with some of the biggest brands in the world, such as Beyond Meat, Dropbox, Spanx, Uniqlo, and more.In this episode, Grayson discusses the 2022 recession, how brands can stay afloat in a bear market, changes at Facebook, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Grayson Lafrenz (00:33)We're officially in a bear market (02:24)Attribution vs. contribution (08:07)Simple changes are needed (12:41)The importance of differentiating yourself (15:06)Take another look at your goals (18:19)One last question (20:46)Additional Resources:Get in contact with Grayson here.Learn more about Power Digital here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Nick Drake, Global Vice President of Marketing at Google.Prior to working for Google, Nick was Executive Vice President and Marketing and Experience at T-Mobile.A brilliant marketer, he has worked with some of the biggest brands and companies in the world, such as Adidas, TBWAChiatDay, Quicksilver, and more.Today, he's working on marketing some of Google's most exciting products, namely Chrome, Google Play, and Google Photos.In this episode, Nick discusses how his career progressed, his work in Google, the future of data, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Nick Drake (00:38)Let's go back to the beginning (01:23)The role of data (08:29)Self-service vs full-service analytics (13:34)The customer experience in Google (21:42)Additional Resources:Get in contact with Nick here.Check out Think With Google here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Ron Smith, CTO of Beyond Finance.Beyond Finance is a next generation financial services company that strives to provide financial peace of mind to their customers by guiding them towards a path beyond debt in a simple and transparent way.Their highly trained team uses the latest data technology to tailor their financial services to their customers' individual needs.They work with people from all walks of lives to help them take control over their finances.Today, Ron is here to discuss his work with Beyond Finance, marketing workflows, how empowering marketing and engineering teams drive business growth, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Ron Smith (00:34)Empowering marketing operations (01:03)About infrastructure investments (05:06)What's next for Beyond Finance (11:17)More about Beyond Finance (14:44)Additional Resources:Get in contact with Ron here.Learn more about Beyond Finance here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Allison Hartsoe, author of The Age of Customer Equity and founder and CEO of Ambition Data.Ambition Data is a digital analytics and customer-focused consulting shop. The company's team has decades of experience leading data-driven growth and digital transformation for both Fortune 500 companies and startups. They've worked with big names such as Dagne Dover, GSK, Kohler Co., Paul Fredrick, and more.Today, Allison is here to discuss customer equity, how to derive effective customer metrics, pricing behavior, and more.Ready to learn?Let's dive in.Key Takeaways:Intro (00:00)Meet Allison Hartsoe (00:38)Customer equity and value (01:42)Here are the questions you should be asking (06:38)About pricing (11:11)The Age of Customer Equity (21:26)Additional Resources:Get in contact with Allison here.Get The Age of Customer Equity here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Beth Ferreira, venture capitalist and general partner at FirstMark Capital.Prior to her joining FirstMark Capital, Beth was the managing director of WME Ventures. She was also COO at Fab and ran operations at Etsy during its early days.Beth has experience investing in some big name brands, such as Glossier, Masterclass, Daily Harvest, Justworks, and more.Today, she is here to discuss the 2022 “recession” and how companies and can revisit strategies, cut costs, and focus efforts in today's market.Ready to learn more?Let's dive in.Key Takeaways:Intro (00:00)Meet Beth Ferreira (00:40)Are we in a recession? (02:49)About consumer behavior (04:59)Shifting strategies (06:44)About operating models (13:53)Additional Resources:Learn more about FirstMark Capital here.Get in contact with Beth here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason sits down with Peter Bailis, founder and CEO of Sisu Data.Sisu Data is a Decision Intelligence Engine where everyone can quickly and comprehensively leverage their cloud data to understand what's happening, why it's happening, and how to take action. They've worked with a number of big names, such as Upwork, Samsung, Equinox, Wayfair, Gusto, and more.Before founding it, Peter was working as an Assistant Professor of Computer Science at Stanford University.In 2018, he decided it was time to take the leap and start his own company, and that is how Sisu came to life.Today, Peter is here to discuss Sisu Data's work, the future of SaaS, and more.Ready to learn more?Let's dive in! Key Takeaways:Intro (00:00)About Sisu Data (00:58)About today's data infrastructure (01:54)The closed loop system (04:40)A look at the future (11:05)The challenges of evolution (16:57)Additional Resources:Learn more about Sisu Data here.Get in contact with Peter here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

A few weeks ago, we had the pleasure of holding Simon Snowcamp, our first company offsite since January 2020.In it, we had one of our partners, Snowflake, on site, as well as Tom Molloy, one of Snowflake's first go-to-market employees. Jason sat down with Tom for a fireside chat on the future of data.So, yes, this bonus episode -which we hope is the first of many- was recorded in Atlantic City, during this event, in front of a hundred people from the Simon Data team.In it, Jason and Tom will be discussing data and how it can be used for the next generation of data-driven customer experiences and marketing outcomes. Ready to learn more?Let's dive in! Key Takeaways:Intro (00:00)Meet Tom Molloy (02:34)Snowflake's journey (07:15)A look into Oracle's campus (12:07)The evolution of data (14:11)Additional Resources:Learn more about Snowflake here.Get in contact with Tom here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

Are you using your data the right way? In this week's episode of Data Unlocked, Jason sits down with Ryan Koonce, founder and CEO of Mammoth Growth, to discuss just that.Ryan Koonce is an entrepreneur who has spent his career working to leverage technology to maximize ROI for the many companies he's worked with.Today, he is the CEO of Mammoth Growth, a growth marketing agency that helps companies ask the right questions, use the right tools for their needs, and most importantly, extract and interpret the right data.Mammoth Growth has worked with a number of big names, such as Doordash, TED, Netgear, Everlane, and Blue Apron.Today, Ryan is here to discuss the trends Mammoth Growth is seeing in the market, how to use the right data, testing best practices, and more.Ready to learn more?Let's dive in! Key Takeaways:Intro (00:00)About current market trends (03:10)Are you scared of data? (05:30)The right next step (12:19)How to deploy your metrics effectively (15:29)Testing best practices (18:11)More about Mammoth Growth (27:54)Additional Resources:Learn more about Mammoth Growth here.Get in contact with Ryan here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

Today's consumers are more mobile than ever, so how do your mobile data and engagement strategy need to adapt?In this week's episode of Data Unlocked, Jason sits down with Mike Herrick, SVP of Technology at Airship, to discuss just that.For those not familiar with it, here's what Mike had to say about Airship:“Airship's focus and work is on app experience.“More specifically, the company helps brands master mobile app experiences. They have powered trillions of mobile app interactions for thousands of global brands, such as ASDA, GameStop, Vodafone, BBC, Ulta Beauty, and more.So, it only makes sense that Mike, their SVP of Technology, is here with us today to discuss post-covid digitization and its effects on user behavior, what great mobile experiences look like, recent iOS changes, and more.This was a riveting conversation, and we can't wait for you to listen to it!Well then, what are you waiting for?Let's dive in! Key Takeaways:Intro (00:00)Introducing Airship (01:39)Post-covid digitization (03:11)About personalization (10:03)About the latest version of iOS (14:33)Additional Resources:Learn more about Airship here.Get in contact with Mike here.Listen to our episode with Erik Huberman here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason interviews Christopher Harrison, the CEO of FullContact.Christopher is an analytics and marketing expert with thirty years of experience in marketing technology. He has worked with hundreds of brands and worn several hats, from engineer to data architect, before landing his current CEO role.Today, he is at the head of FullContact, a company that specializes in identity resolution for marketing and advertising.An Inc. 5000 company, FullContact is a leader in the identity resolution and insights industry and has worked alongside others such as Epsilon, Hero Digital, Placekey, and more.Today, Christopher is here to discuss the role and future of identity in marketing, how identity resolution can help companies understand their customers better, their ongoing partnership with us, and more!Ready to learn?Let's dive in!Key Takeaways:Intro (00:00)Meet the CEO of FullContact (01:02)How can Identity help you build a better view of your customer (02:37)Some examples from Christopher (07:34)How identity resolution works (13:02)How FullContact and Simon Data work together (17:45)Additional Resources:Learn more about FullContact here.>>Listen to our episode with Bill Stratton and Tom Tunguz here.Read about Simon Data's announcement featuring Identity+ here.Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week's episode of Data Unlocked, Jason interviews Erik Huberman of Hawke Media.CEO, marketer, public speaker, thought leader, and author, Erik is a jack of all trades when it comes to marketing.His startup company, Hawke Media, runs marketing for over 600 brands! They help large and small companies grow through branding, production, media buying, content marketing, and more…Some of their most famous clients include big names such as Red Bull, HP, Raden, and Verizon Wireless.Recently, they've also come out with their own marketing bible, The Hawke Method. The book encompasses everything about their brilliant methodology.Today, Erik is here to discuss the North Star metric, how brands can leverage data to become fully customer-centric, the importance of tracking your purchase cycle, and more.Ready?Let's dive in!Key Takeaways:Intro (00:00)Meet Erik Huberman (00:47)About North Star (02:25)The importance of knowing your purchase cycle (03:25)Why you should read between the lines (10:20)Let's go back in time (14:02)Diversify your marketing strategy (19:40)Discussing Net Dollar Retention (22:39)Additional Resources:Learn more about Erik and Hawke Media here.Get The Hawke Method by Erik Huberman here.>>Learn more about us here.Follow us on LinkedIn, Twitter, and Instagram.If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

Having access to data is so much more than just deploying and using them for marketing initiatives. As marketers, you should also take into consideration the security aspect of handling the data, turning them into actionable insights, and sustaining customer engagement. Rajesh Midha, CEO of Bottle Rocket and President of Ogilvy Experience, shares his insights on how companies can effectively use data to drive business outcomes.Don't miss it and learn more from our latest podcast episode.

In this episode of Data Unlocked, Jason is joined by Michael Katz, CEO and Founder of mParticle, a Customer Data Platform (CDP) founded in 2013. Jason & Michael dissect the aspect of the CDP category and consider the basics around the data value chain - starting with collection, governance, and aggregation - and ending with marketing & business enablement to affect data-driven outcomes across segmentation, personalization, and cross-channel targeting.The two then go on to discuss emerging technologies in the modern data stack, reverse ETL, and a next-generation set of MarTech tools & channels. Finally, they chat about the future of the CDP - including a dissection of Simon Data & mParticle's respective offerings and how the two solutions can and do co-exist today to drive great business outcomes.

What are you trying to do with data?How is it going to create value for your enterprise?What are the specific deployments for that?How is it going to make your customer service center more effective?What information do they need to be responsive when somebody calls up with a problem?Start with these questions and work backwards.Data exists in organizations, but it's locked away in various places and not necessarily deployed at business goals. There are technical, organizational, and practical reasons for that.Matt Greitzer, Co-Founder of Actable, highlights that data, when collected, organized, and analyzed well, can result in useful insights that can drive great business value. TLDR: It's important to make data accessible to those who can drive business outcomes. Don't miss out on this insight and more. Listen to the Data Unlocked podcast now!

The data supply chain as we know it is going to evolve over the next decade and then some. Our partners, Snowflake and Redpoint are driving this change.Find out more by listening to the latest episode of Data Unlocked featuring Bill Stratton, Head of Media and Advertising Vertical at Snowflake, and Tom Tunguz, Managing Director and Partner at Redpoint Ventures, as they share their valuable insights and perspective on the Decade of Data with Jason Davis.

Reverse ETL is (not surprisingly) the opposite of the traditional ETL process. Its goal is to take data from your data warehouse and send it back to business intelligence, marketing, sales, and operations tools. This process then makes customer data actionable. "Data warehouses contain a lot of data that is typically used to drive analytics, reporting, and so on. These unique data points and insights are locked inside the warehouse and only leveraged for analytics purposes. Reverse ETL allows you to instead take action on that data by syncing it into other business tools."On our latest episode at the Data Unlocked Podcast, Jason Davis, CEO and Co-Founder at Simon Data; and Josh Curl, Co-Founder & CTO at Hightouch sit down and talk about Reverse ETL: What, How and Why It's Taking Off. Listen to this exclusive conversation on Reverse ETL, Hightouch, where people are getting stuck with data and how people can unlock better marketing with better data capabilities.

Your customers are leaving a digital footprint with you every day. There's so much potential to your strategy when you can unlock the power of your data.You need to know where data is in your strategy.You need to know where data is in your business plans.Ask the right questions:Where do people get stuck with problems around data?Where could data play a role?Our latest episode of Data Unlocked features Sara Tresch, SVP, Digital Transformation & User Experience at Charles Schwab. She shares her unique perspective on technology, customer experience, and marketing, and how this integrates into people, processes, and systems.

Betterment is transforming what good email marketing looks like for financial institutions.Mike Reust, President at Betterment, shared how you can authentically engage people with the right personalized message and at the right time.  We all know what's it's like to receive 50 emails a day that isn't relevant.  Marketing emails should instead focus on personalized engagement with relevant content that focuses on value.An interesting way Betterment does this is by thinking about their customer journey and even psychologically what a customer might be experiencing, for example, 30 days in—then delivering them just the right piece of personalized content at that time.

Brands and consumer marketers still have a long way to go when it comes to understanding consumer intentionality.Imagine you're helping your friend pick out a new car to buy.  You conduct research on behalf of your friend.  Your friend buys the car you recommend, and then for the next two months, you receive ads to buy a new car.According to Brad Jakeman, this is a typical example of a brand not truly understanding the consumer's intention.  Intentionality goes far beyond behaviors on a surface level, such as searching for a new car in this case.  Suppose the brand was to leverage data correctly to understand that you are helping your friend pick out a new car and not buy one yourself. In that case, the brand could deploy a very different, more effective, and less intentional marketing strategy.Check out the latest episode of the Data Unlocked podcast to hear more insights on Leveraging Data & Understanding Consumer Intentionality To Drive Better Experiences.

Today, marketing teams need to stop collecting all data by default and instead think about "What's the right data?".What data is required to drive:Effective customer engagementPersonalizationProper customer marketing outcomesAccording to Steven Aldrich of Ragnarok, many teams have built a model where they're collecting everything but then found after an audit that nobody was using it.Check out the podcast to learn more.