Podcast appearances and mentions of Chris Perry

Today, we're joined by a familiar voice and a musically inclined CPG thought leader: Chris Perry of firstmovr. He's spent the last several months educating brands on how to prepare for a new age of product discovery and conversion paths with the dawn of AI-enabled search.  We're thrilled to have him back to share key insights and practical takeaways from his recent trainings. Tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Chris discuss: The Changing Digital Shelf: How the digital shelf continues to evolve rapidly and the growing importance of frictionless and personalized shopping experiences driven by AI. Personal Experiences with AI Search: How tools like Rufus and ChatGPT are influencing their own shopping behaviors. Choice Paralysis and AI Solutions: Choice overload for consumers and how agentic AI tools can curate and simplify decision-making, much like a “Costco experience” for endless online assortments. Training and Transition for Brands: Chris details the challenge of bringing legacy organizations up to speed, highlighting the need to expand skillsets from basic e-commerce “math” to effectively leveraging AI “calculator” tools. Brand Case Studies and Shopper Journeys: Through real shopping scenarios (e.g., searching for whitening toothpaste for sensitive teeth), Chris explains how AI-driven search results can differ from traditional ones, urging brands to rethink content strategy and optimization. Prompting and Shopper-Centric Content: Tips for brands to analyze and adapt to AI tools' pre-filled questions and dynamic prompts, which often reveal emerging shopper concerns and influence purchase considerations. Practical Optimization Insights: Actionable steps brands can take, such as focusing on clear, shopper-centric product content and continually testing how products show up in AI-influenced search environments. Looking Ahead: The future convergence of search and AI, predicting that the lines between “search bar” and “AI assistant” will soon blur, fundamentally changing shopper expectations. Tips for Brands: Brands are encouraged to treat the digital shelf as an ongoing process, not a project, and to use practical experimentation, shopper empathy, and iterative optimization to stay ahead.   MENTIONED IN THIS EPISODE Connect with Chris Perry Learn more about firstmovr Connect with our host, Julie Spear Connect with our host, Jordan Ripley Learn more about Acadia

Dr. Christopher A. Perry, an Assistant Professor at Eastern Kentucky University, began his fitness journey at Penn State University, where he developed a robust background in Strength & Conditioning leading to 17 years in the industry to date. His academic path, leading through a PhD at Arizona State University, deepened his expertise in Exercise Science & Sports, Sleep & Circadian Rhythms, and Nutrition. Chris's current research focuses on sleep, movement analysis, and CO2 tolerance, particularly in tactical populations and collegiate athletes. His work aims to enhance performance, wellness, and longevity health outcomes, demonstrating his commitment to advancing the field of exercise and sports science. Beyond his academic pursuits, Chris is an executive performance coach, weight loss consultant, fitness entrepreneurship mentor, podcast host, and enjoys engaging in coffee culture and movie discussions.   Work with RAPID Health Optimization Links: Dr. Christopher Perry on Instagram Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

Arnaud et Guillaume explore l'évolution de l'écosystème Java avec Java 25, Spring Boot et Quarkus, ainsi que les dernières tendances en intelligence artificielle avec les nouveaux modèles comme Grok 4 et Claude Code. Les animateurs font également le point sur l'infrastructure cloud, les défis MCP et CLI, tout en discutant de l'impact de l'IA sur la productivité des développeurs et la gestion de la dette technique. Enregistré le 8 août 2025 Téléchargement de l'épisode LesCastCodeurs-Episode–329.mp3 ou en vidéo sur YouTube. News Langages Java 25: JEP 515 : Profilage de méthode en avance (Ahead-of-Time) https://openjdk.org/jeps/515 Le JEP 515 a pour but d'améliorer le temps de démarrage et de chauffe des applications Java. L'idée est de collecter les profils d'exécution des méthodes lors d'une exécution antérieure, puis de les rendre immédiatement disponibles au démarrage de la machine virtuelle. Cela permet au compilateur JIT de générer du code natif dès le début, sans avoir à attendre que l'application soit en cours d'exécution. Ce changement ne nécessite aucune modification du code des applications, des bibliothèques ou des frameworks. L'intégration se fait via les commandes de création de cache AOT existantes. Voir aussi https://openjdk.org/jeps/483 et https://openjdk.org/jeps/514 Java 25: JEP 518 : Échantillonnage coopératif JFR https://openjdk.org/jeps/518 Le JEP 518 a pour objectif d'améliorer la stabilité et l'évolutivité de la fonction JDK Flight Recorder (JFR) pour le profilage d'exécution. Le mécanisme d'échantillonnage des piles d'appels de threads Java est retravaillé pour s'exécuter uniquement à des safepoints, ce qui réduit les risques d'instabilité. Le nouveau modèle permet un parcours de pile plus sûr, notamment avec le garbage collector ZGC, et un échantillonnage plus efficace qui prend en charge le parcours de pile concurrent. Le JEP ajoute un nouvel événement, SafepointLatency, qui enregistre le temps nécessaire à un thread pour atteindre un safepoint. L'approche rend le processus d'échantillonnage plus léger et plus rapide, car le travail de création de traces de pile est délégué au thread cible lui-même. Librairies Spring Boot 4 M1 https://spring.io/blog/2025/07/24/spring-boot–4–0–0-M1-available-now Spring Boot 4.0.0-M1 met à jour de nombreuses dépendances internes et externes pour améliorer la stabilité et la compatibilité. Les types annotés avec @ConfigurationProperties peuvent maintenant référencer des types situés dans des modules externes grâce à @ConfigurationPropertiesSource. Le support de l'information sur la validité des certificats SSL a été simplifié, supprimant l'état WILL_EXPIRE_SOON au profit de VALID. L'auto-configuration des métriques Micrometer supporte désormais l'annotation @MeterTag sur les méthodes annotées @Counted et @Timed, avec évaluation via SpEL. Le support de @ServiceConnection pour MongoDB inclut désormais l'intégration avec MongoDBAtlasLocalContainer de Testcontainers. Certaines fonctionnalités et API ont été dépréciées, avec des recommandations pour migrer les points de terminaison personnalisés vers les versions Spring Boot 2. Les versions milestones et release candidates sont maintenant publiées sur Maven Central, en plus du repository Spring traditionnel. Un guide de migration a été publié pour faciliter la transition depuis Spring Boot 3.5 vers la version 4.0.0-M1. Passage de Spring Boot à Quarkus : retour d'expérience https://blog.stackademic.com/we-switched-from-spring-boot-to-quarkus-heres-the-ugly-truth-c8a91c2b8c53 Une équipe a migré une application Java de Spring Boot vers Quarkus pour gagner en performances et réduire la consommation mémoire. L'objectif était aussi d'optimiser l'application pour le cloud natif. La migration a été plus complexe que prévu, notamment à cause de l'incompatibilité avec certaines bibliothèques et d'un écosystème Quarkus moins mature. Il a fallu revoir du code et abandonner certaines fonctionnalités spécifiques à Spring Boot. Les gains en performances et en mémoire sont réels, mais la migration demande un vrai effort d'adaptation. La communauté Quarkus progresse, mais le support reste limité comparé à Spring Boot. Conclusion : Quarkus est intéressant pour les nouveaux projets ou ceux prêts à être réécrits, mais la migration d'un projet existant est un vrai défi. LangChain4j 1.2.0 : Nouvelles fonctionnalités et améliorations https://github.com/langchain4j/langchain4j/releases/tag/1.2.0 Modules stables : Les modules langchain4j-anthropic, langchain4j-azure-open-ai, langchain4j-bedrock, langchain4j-google-ai-gemini, langchain4j-mistral-ai et langchain4j-ollama sont désormais en version stable 1.2.0. Modules expérimentaux : La plupart des autres modules de LangChain4j sont en version 1.2.0-beta8 et restent expérimentaux/instables. BOM mis à jour : Le langchain4j-bom a été mis à jour en version 1.2.0, incluant les dernières versions de tous les modules. Principales améliorations : Support du raisonnement/pensée dans les modèles. Appels d'outils partiels en streaming. Option MCP pour exposer automatiquement les ressources en tant qu'outils. OpenAI : possibilité de définir des paramètres de requête personnalisés et d'accéder aux réponses HTTP brutes et aux événements SSE. Améliorations de la gestion des erreurs et de la documentation. Filtering Metadata Infinispan ! (cc Katia( Et 1.3.0 est déjà disponible https://github.com/langchain4j/langchain4j/releases/tag/1.3.0 2 nouveaux modules expérimentaux, langchain4j-agentic et langchain4j-agentic-a2a qui introduisent un ensemble d'abstractions et d'utilitaires pour construire des applications agentiques Infrastructure Cette fois c'est vraiment l'année de Linux sur le desktop ! https://www.lesnumeriques.com/informatique/c-est-enfin-arrive-linux-depasse-un-seuil-historique-que-microsoft-pensait-intouchable-n239977.html Linux a franchi la barre des 5% aux USA Cette progression s'explique en grande partie par l'essor des systèmes basés sur Linux dans les environnements professionnels, les serveurs, et certains usages grand public. Microsoft, longtemps dominant avec Windows, voyait ce seuil comme difficilement atteignable à court terme. Le succès de Linux est également alimenté par la popularité croissante des distributions open source, plus légères, personnalisables et adaptées à des usages variés. Le cloud, l'IoT, et les infrastructures de serveurs utilisent massivement Linux, ce qui contribue à cette augmentation globale. Ce basculement symbolique marque un changement d'équilibre dans l'écosystème des systèmes d'exploitation. Toutefois, Windows conserve encore une forte présence dans certains segments, notamment chez les particuliers et dans les entreprises classiques. Cette évolution témoigne du dynamisme et de la maturité croissante des solutions Linux, devenues des alternatives crédibles et robustes face aux offres propriétaires. Cloud Cloudflare 1.1.1.1 s'en va pendant une heure d'internet https://blog.cloudflare.com/cloudflare–1–1–1–1-incident-on-july–14–2025/ Le 14 juillet 2025, le service DNS public Cloudflare 1.1.1.1 a subi une panne majeure de 62 minutes, rendant le service indisponible pour la majorité des utilisateurs mondiaux. Cette panne a aussi causé une dégradation intermittente du service Gateway DNS. L'incident est survenu suite à une mise à jour de la topologie des services Cloudflare qui a activé une erreur de configuration introduite en juin 2025. Cette erreur faisait que les préfixes destinés au service 1.1.1.1 ont été accidentellement inclus dans un nouveau service de localisation des données (Data Localization Suite), ce qui a perturbé le routage anycast. Le résultat a été une incapacité pour les utilisateurs à résoudre les noms de domaine via 1.1.1.1, rendant la plupart des services Internet inaccessibles pour eux. Ce n'était pas le résultat d'une attaque ou d'un problème BGP, mais une erreur interne de configuration. Cloudflare a rapidement identifié la cause, corrigé la configuration et mis en place des mesures pour prévenir ce type d'incident à l'avenir. Le service est revenu à la normale après environ une heure d'indisponibilité. L'incident souligne la complexité et la sensibilité des infrastructures anycast et la nécessité d'une gestion rigoureuse des configurations réseau. Web L'évolution des bonnes pratiques de Node.js https://kashw1n.com/blog/nodejs–2025/ Évolution de Node.js en 2025 : Le développement se tourne vers les standards du web, avec moins de dépendances externes et une meilleure expérience pour les développeurs. ES Modules (ESM) par défaut : Remplacement de CommonJS pour un meilleur outillage et une standardisation avec le web. Utilisation du préfixe node: pour les modules natifs afin d'éviter les conflits. API web intégrées : fetch, AbortController, et AbortSignal sont maintenant natifs, réduisant le besoin de librairies comme axios. Runner de test intégré : Plus besoin de Jest ou Mocha pour la plupart des cas. Inclut un mode “watch” et des rapports de couverture. Patterns asynchrones avancés : Utilisation plus poussée de async/await avec Promise.all() pour le parallélisme et les AsyncIterators pour les flux d'événements. Worker Threads pour le parallélisme : Pour les tâches lourdes en CPU, évitant de bloquer l'event loop principal. Expérience de développement améliorée : Intégration du mode --watch (remplace nodemon) et du support --env-file (remplace dotenv). Sécurité et performance : Modèle de permission expérimental pour restreindre l'accès et des hooks de performance natifs pour le monitoring. Distribution simplifiée : Création d'exécutables uniques pour faciliter le déploiement d'applications ou d'outils en ligne de commande. Sortie de Apache EChart 6 après 12 ans ! https://echarts.apache.org/handbook/en/basics/release-note/v6-feature/ Apache ECharts 6.0 : Sortie officielle après 12 ans d'évolution. 12 mises à niveau majeures pour la visualisation de données. Trois dimensions clés d'amélioration : Présentation visuelle plus professionnelle : Nouveau thème par défaut (design moderne). Changement dynamique de thème. Prise en charge du mode sombre. Extension des limites de l'expression des données : Nouveaux types de graphiques : Diagramme de cordes (Chord Chart), Nuage de points en essaim (Beeswarm Chart). Nouvelles fonctionnalités : Jittering pour nuages de points denses, Axes coupés (Broken Axis). Graphiques boursiers améliorés Liberté de composition : Nouveau système de coordonnées matriciel. Séries personnalisées améliorées (réutilisation du code, publication npm). Nouveaux graphiques personnalisés inclus (violon, contour, etc.). Optimisation de l'agencement des étiquettes d'axe. Data et Intelligence Artificielle Grok 4 s'est pris pour un nazi à cause des tools https://techcrunch.com/2025/07/15/xai-says-it-has-fixed-grok–4s-problematic-responses/ À son lancement, Grok 4 a généré des réponses offensantes, notamment en se surnommant « MechaHitler » et en adoptant des propos antisémites. Ce comportement provenait d'une recherche automatique sur le web qui a mal interprété un mème viral comme une vérité. Grok alignait aussi ses réponses controversées sur les opinions d'Elon Musk et de xAI, ce qui a amplifié les biais. xAI a identifié que ces dérapages étaient dus à une mise à jour interne intégrant des instructions encourageant un humour offensant et un alignement avec Musk. Pour corriger cela, xAI a supprimé le code fautif, remanié les prompts système, et imposé des directives demandant à Grok d'effectuer une analyse indépendante, en utilisant des sources diverses. Grok doit désormais éviter tout biais, ne plus adopter un humour politiquement incorrect, et analyser objectivement les sujets sensibles. xAI a présenté ses excuses, précisant que ces dérapages étaient dus à un problème de prompt et non au modèle lui-même. Cet incident met en lumière les défis persistants d'alignement et de sécurité des modèles d'IA face aux injections indirectes issues du contenu en ligne. La correction n'est pas qu'un simple patch technique, mais un exemple des enjeux éthiques et de responsabilité majeurs dans le déploiement d'IA à grande échelle. Guillaume a sorti toute une série d'article sur les patterns agentiques avec le framework ADK pour Java https://glaforge.dev/posts/2025/07/29/mastering-agentic-workflows-with-adk-the-recap/ Un premier article explique comment découper les tâches en sous-agents IA : https://glaforge.dev/posts/2025/07/23/mastering-agentic-workflows-with-adk-sub-agents/ Un deuxième article détaille comment organiser les agents de manière séquentielle : https://glaforge.dev/posts/2025/07/24/mastering-agentic-workflows-with-adk-sequential-agent/ Un troisième article explique comment paralleliser des tâches indépendantes : https://glaforge.dev/posts/2025/07/25/mastering-agentic-workflows-with-adk-parallel-agent/ Et enfin, comment faire des boucles d'amélioration : https://glaforge.dev/posts/2025/07/28/mastering-agentic-workflows-with-adk-loop-agents/ Tout ça évidemment en Java :slightly_smiling_face: 6 semaines de code avec Claude https://blog.puzzmo.com/posts/2025/07/30/six-weeks-of-claude-code/ Orta partage son retour après 6 semaines d'utilisation quotidienne de Claude Code, qui a profondément changé sa manière de coder. Il ne « code » plus vraiment ligne par ligne, mais décrit ce qu'il veut, laisse Claude proposer une solution, puis corrige ou ajuste. Cela permet de se concentrer sur le résultat plutôt que sur l'implémentation, comme passer de la peinture au polaroid. Claude s'avère particulièrement utile pour les tâches de maintenance : migrations, refactors, nettoyage de code. Il reste toujours en contrôle, révise chaque diff généré, et guide l'IA via des prompts bien cadrés. Il note qu'il faut quelques semaines pour prendre le bon pli : apprendre à découper les tâches et formuler clairement les attentes. Les tâches simples deviennent quasi instantanées, mais les tâches complexes nécessitent encore de l'expérience et du discernement. Claude Code est vu comme un très bon copilote, mais ne remplace pas le rôle du développeur qui comprend l'ensemble du système. Le gain principal est une vitesse de feedback plus rapide et une boucle d'itération beaucoup plus courte. Ce type d'outil pourrait bien redéfinir la manière dont on pense et structure le développement logiciel à moyen terme. Claude Code et les serveurs MCP : ou comment transformer ton terminal en assistant surpuissant https://touilleur-express.fr/2025/07/27/claude-code-et-les-serveurs-mcp-ou-comment-transformer-ton-terminal-en-assistant-surpuissant/ Nicolas continue ses études sur Claude Code et explique comment utiliser les serveurs MCP pour rendre Claude bien plus efficace. Le MCP Context7 montre comment fournir à l'IA la doc technique à jour (par exemple, Next.js 15) pour éviter les hallucinations ou les erreurs. Le MCP Task Master, autre serveur MCP, transforme un cahier des charges (PRD) en tâches atomiques, estimées, et organisées sous forme de plan de travail. Le MCP Playwright permet de manipuler des navigateurs et d'executer des tests E2E Le MCP Digital Ocean permet de déployer facilement l'application en production Tout n'est pas si ideal, les quotas sont atteints en quelques heures sur une petite application et il y a des cas où il reste bien plus efficace de le faire soit-même (pour un codeur expérimenté) Nicolas complète cet article avec l'écriture d'un MVP en 20 heures: https://touilleur-express.fr/2025/07/30/comment-jai-code-un-mvp-en-une-vingtaine-dheures-avec-claude-code/ Le développement augmenté, un avis politiquement correct, mais bon… https://touilleur-express.fr/2025/07/31/le-developpement-augmente-un-avis-politiquement-correct-mais-bon/ Nicolas partage un avis nuancé (et un peu provoquant) sur le développement augmenté, où l'IA comme Claude Code assiste le développeur sans le remplacer. Il rejette l'idée que cela serait « trop magique » ou « trop facile » : c'est une évolution logique de notre métier, pas un raccourci pour les paresseux. Pour lui, un bon dev reste celui qui structure bien sa pensée, sait poser un problème, découper, valider — même si l'IA aide à coder plus vite. Il raconte avoir codé une app OAuth, testée, stylisée et déployée en quelques heures, sans jamais quitter le terminal grâce à Claude. Ce genre d'outillage change le rapport au temps : on passe de « je vais y réfléchir » à « je tente tout de suite une version qui marche à peu près ». Il assume aimer cette approche rapide et imparfaite : mieux vaut une version brute livrée vite qu'un projet bloqué par le perfectionnisme. L'IA est selon lui un super stagiaire : jamais fatigué, parfois à côté de la plaque, mais diablement productif quand bien briefé. Il conclut que le « dev augmenté » ne remplace pas les bons développeurs… mais les développeurs moyens doivent s'y mettre, sous peine d'être dépassés. ChatGPT lance le mode d'étude : un apprentissage interactif pas à pas https://openai.com/index/chatgpt-study-mode/ OpenAI propose un mode d'étude dans ChatGPT qui guide les utilisateurs pas à pas plutôt que de donner directement la réponse. Ce mode vise à encourager la réflexion active et l'apprentissage en profondeur. Il utilise des instructions personnalisées pour poser des questions et fournir des explications adaptées au niveau de l'utilisateur. Le mode d'étude favorise la gestion de la charge cognitive et stimule la métacognition. Il propose des réponses structurées pour faciliter la compréhension progressive des sujets. Disponible dès maintenant pour les utilisateurs connectés, ce mode sera intégré dans ChatGPT Edu. L'objectif est de transformer ChatGPT en un véritable tuteur numérique, aidant les étudiants à mieux assimiler les connaissances. A priori Gemini viendrait de sortir un fonctionnalité similaire Lancement de GPT-OSS par OpenAI https://openai.com/index/introducing-gpt-oss/ https://openai.com/index/gpt-oss-model-card/ OpenAI a lancé GPT-OSS, sa première famille de modèles open-weight depuis GPT–2. Deux modèles sont disponibles : gpt-oss–120b et gpt-oss–20b, qui sont des modèles mixtes d'experts conçus pour le raisonnement et les tâches d'agent. Les modèles sont distribués sous licence Apache 2.0, permettant leur utilisation et leur personnalisation gratuites, y compris pour des applications commerciales. Le modèle gpt-oss–120b est capable de performances proches du modèle OpenAI o4-mini, tandis que le gpt-oss–20b est comparable au o3-mini. OpenAI a également open-sourcé un outil de rendu appelé Harmony en Python et Rust pour en faciliter l'adoption. Les modèles sont optimisés pour fonctionner localement et sont pris en charge par des plateformes comme Hugging Face et Ollama. OpenAI a mené des recherches sur la sécurité pour s'assurer que les modèles ne pouvaient pas être affinés pour des utilisations malveillantes dans les domaines biologique, chimique ou cybernétique. Anthropic lance Opus 4.1 https://www.anthropic.com/news/claude-opus–4–1 Anthropic a publié Claude Opus 4.1, une mise à jour de son modèle de langage. Cette nouvelle version met l'accent sur l'amélioration des performances en codage, en raisonnement et sur les tâches de recherche et d'analyse de données. Le modèle a obtenu un score de 74,5 % sur le benchmark SWE-bench Verified, ce qui représente une amélioration par rapport à la version précédente. Il excelle notamment dans la refactorisation de code multifichier et est capable d'effectuer des recherches approfondies. Claude Opus 4.1 est disponible pour les utilisateurs payants de Claude, ainsi que via l'API, Amazon Bedrock et Vertex AI de Google Cloud, avec des tarifs identiques à ceux d'Opus 4. Il est présenté comme un remplacement direct de Claude Opus 4, avec des performances et une précision supérieures pour les tâches de programmation réelles. OpenAI Summer Update. GPT–5 is out https://openai.com/index/introducing-gpt–5/ Détails https://openai.com/index/gpt–5-new-era-of-work/ https://openai.com/index/introducing-gpt–5-for-developers/ https://openai.com/index/gpt–5-safe-completions/ https://openai.com/index/gpt–5-system-card/ Amélioration majeure des capacités cognitives - GPT‑5 montre un niveau de raisonnement, d'abstraction et de compréhension nettement supérieur aux modèles précédents. Deux variantes principales - gpt-5-main : rapide, efficace pour les tâches générales. gpt-5-thinking : plus lent mais spécialisé dans les tâches complexes, nécessitant réflexion profonde. Routeur intelligent intégré - Le système sélectionne automatiquement la version la plus adaptée à la tâche (rapide ou réfléchie), sans intervention de l'utilisateur. Fenêtre de contexte encore étendue - GPT‑5 peut traiter des volumes de texte plus longs (jusqu'à 1 million de tokens dans certaines versions), utile pour des documents ou projets entiers. Réduction significative des hallucinations - GPT‑5 donne des réponses plus fiables, avec moins d'erreurs inventées ou de fausses affirmations. Comportement plus neutre et moins sycophant - Il a été entraîné pour mieux résister à l'alignement excessif avec les opinions de l'utilisateur. Capacité accrue à suivre des instructions complexes - GPT‑5 comprend mieux les consignes longues, implicites ou nuancées. Approche “Safe completions” - Remplacement des “refus d'exécution” par des réponses utiles mais sûres — le modèle essaie de répondre avec prudence plutôt que bloquer. Prêt pour un usage professionnel à grande échelle - Optimisé pour le travail en entreprise : rédaction, programmation, synthèse, automatisation, gestion de tâches, etc. Améliorations spécifiques pour le codage - GPT‑5 est plus performant pour l'écriture de code, la compréhension de contextes logiciels complexes, et l'usage d'outils de développement. Expérience utilisateur plus rapide et fluide- Le système réagit plus vite grâce à une orchestration optimisée entre les différents sous-modèles. Capacités agentiques renforcées - GPT‑5 peut être utilisé comme base pour des agents autonomes capables d'accomplir des objectifs avec peu d'interventions humaines. Multimodalité maîtrisée (texte, image, audio) - GPT‑5 intègre de façon plus fluide la compréhension de formats multiples, dans un seul modèle. Fonctionnalités pensées pour les développeurs - Documentation plus claire, API unifiée, modèles plus transparents et personnalisables. Personnalisation contextuelle accrue - Le système s'adapte mieux au style, ton ou préférences de l'utilisateur, sans instructions répétées. Utilisation énergétique et matérielle optimisée - Grâce au routeur interne, les ressources sont utilisées plus efficacement selon la complexité des tâches. Intégration sécurisée dans les produits ChatGPT - Déjà déployé dans ChatGPT avec des bénéfices immédiats pour les utilisateurs Pro et entreprises. Modèle unifié pour tous les usages - Un seul système capable de passer de la conversation légère à des analyses scientifiques ou du code complexe. Priorité à la sécurité et à l'alignement - GPT‑5 a été conçu dès le départ pour minimiser les abus, biais ou comportements indésirables. Pas encore une AGI - OpenAI insiste : malgré ses capacités impressionnantes, GPT‑5 n'est pas une intelligence artificielle générale. Non, non, les juniors ne sont pas obsolètes malgré l'IA ! (dixit GitHub) https://github.blog/ai-and-ml/generative-ai/junior-developers-arent-obsolete-heres-how-to-thrive-in-the-age-of-ai/ L'IA transforme le développement logiciel, mais les développeurs juniors ne sont pas obsolètes. Les nouveaux apprenants sont bien positionnés, car déjà familiers avec les outils IA. L'objectif est de développer des compétences pour travailler avec l'IA, pas d'être remplacé. La créativité et la curiosité sont des qualités humaines clés. Cinq façons de se démarquer : Utiliser l'IA (ex: GitHub Copilot) pour apprendre plus vite, pas seulement coder plus vite (ex: mode tuteur, désactiver l'autocomplétion temporairement). Construire des projets publics démontrant ses compétences (y compris en IA). Maîtriser les workflows GitHub essentiels (GitHub Actions, contribution open source, pull requests). Affûter son expertise en révisant du code (poser des questions, chercher des patterns, prendre des notes). Déboguer plus intelligemment et rapidement avec l'IA (ex: Copilot Chat pour explications, corrections, tests). Ecrire son premier agent IA avec A2A avec WildFly par Emmanuel Hugonnet https://www.wildfly.org/news/2025/08/07/Building-your-First-A2A-Agent/ Protocole Agent2Agent (A2A) : Standard ouvert pour l'interopérabilité universelle des agents IA. Permet communication et collaboration efficaces entre agents de différents fournisseurs/frameworks. Crée des écosystèmes multi-agents unifiés, automatisant les workflows complexes. Objet de l'article : Guide pour construire un premier agent A2A (agent météo) dans WildFly. Utilise A2A Java SDK pour Jakarta Servers, WildFly AI Feature Pack, un LLM (Gemini) et un outil Python (MCP). Agent conforme A2A v0.2.5. Prérequis : JDK 17+, Apache Maven 3.8+, IDE Java, Google AI Studio API Key, Python 3.10+, uv. Étapes de construction de l'agent météo : Création du service LLM : Interface Java (WeatherAgent) utilisant LangChain4J pour interagir avec un LLM et un outil Python MCP (fonctions get_alerts, get_forecast). Définition de l'agent A2A (via CDI) : ▪︎ Agent Card : Fournit les métadonnées de l'agent (nom, description, URL, capacités, compétences comme “weather_search”). Agent Executor : Gère les requêtes A2A entrantes, extrait le message utilisateur, appelle le service LLM et formate la réponse. Exposition de l'agent : Enregistrement d'une application JAX-RS pour les endpoints. Déploiement et test : Configuration de l'outil A2A-inspector de Google (via un conteneur Podman). Construction du projet Maven, configuration des variables d'environnement (ex: GEMINI_API_KEY). Lancement du serveur WildFly. Conclusion : Transformation minimale d'une application IA en agent A2A. Permet la collaboration et le partage d'informations entre agents IA, indépendamment de leur infrastructure sous-jacente. Outillage IntelliJ IDEa bouge vers une distribution unifiée https://blog.jetbrains.com/idea/2025/07/intellij-idea-unified-distribution-plan/ À partir de la version 2025.3, IntelliJ IDEA Community Edition ne sera plus distribuée séparément. Une seule version unifiée d'IntelliJ IDEA regroupera les fonctionnalités des éditions Community et Ultimate. Les fonctionnalités avancées de l'édition Ultimate seront accessibles via abonnement. Les utilisateurs sans abonnement auront accès à une version gratuite enrichie par rapport à l'édition Community actuelle. Cette unification vise à simplifier l'expérience utilisateur et réduire les différences entre les éditions. Les utilisateurs Community seront automatiquement migrés vers cette nouvelle version unifiée. Il sera possible d'activer les fonctionnalités Ultimate temporairement d'un simple clic. En cas d'expiration d'abonnement Ultimate, l'utilisateur pourra continuer à utiliser la version installée avec un jeu limité de fonctionnalités gratuites, sans interruption. Ce changement reflète l'engagement de JetBrains envers l'open source et l'adaptation aux besoins de la communauté. Prise en charge des Ancres YAML dans GitHub Actions https://github.com/actions/runner/issues/1182#issuecomment–3150797791 Afin d'éviter de dupliquer du contenu dans un workflow les Ancres permettent d'insérer des morceaux réutilisables de YAML Fonctionnalité attendue depuis des années et disponible chez GitLab depuis bien longtemps. Elle a été déployée le 4 aout. Attention à ne pas en abuser car la lisibilité de tels documents n'est pas si facile Gemini CLI rajoute les custom commands comme Claude https://cloud.google.com/blog/topics/developers-practitioners/gemini-cli-custom-slash-commands Mais elles sont au format TOML, on ne peut donc pas les partager avec Claude :disappointed: Automatiser ses workflows IA avec les hooks de Claude Code https://blog.gitbutler.com/automate-your-ai-workflows-with-claude-code-hooks/ Claude Code propose des hooks qui permettent d'exécuter des scripts à différents moments d'une session, par exemple au début, lors de l'utilisation d'outils, ou à la fin. Ces hooks facilitent l'automatisation de tâches comme la gestion de branches Git, l'envoi de notifications, ou l'intégration avec d'autres outils. Un exemple simple est l'envoi d'une notification sur le bureau à la fin d'une session. Les hooks se configurent via trois fichiers JSON distincts selon le scope : utilisateur, projet ou local. Sur macOS, l'envoi de notifications nécessite une permission spécifique via l'application “Script Editor”. Il est important d'avoir une version à jour de Claude Code pour utiliser ces hooks. GitButler permet desormais de s'intégrer à Claude Code via ces hooks: https://blog.gitbutler.com/parallel-claude-code/ Le client Git de Jetbrains bientot en standalone https://lp.jetbrains.com/closed-preview-for-jetbrains-git-client/ Demandé par certains utilisateurs depuis longtemps Ca serait un client graphique du même style qu'un GitButler, SourceTree, etc Apache Maven 4 …. arrive …. l'utilitaire mvnupva vous aider à upgrader https://maven.apache.org/tools/mvnup.html Fixe les incompatibilités connues Nettoie les redondances et valeurs par defaut (versions par ex) non utiles pour Maven 4 Reformattage selon les conventions maven … Une GitHub Action pour Gemini CLI https://blog.google/technology/developers/introducing-gemini-cli-github-actions/ Google a lancé Gemini CLI GitHub Actions, un agent d'IA qui fonctionne comme un “coéquipier de code” pour les dépôts GitHub. L'outil est gratuit et est conçu pour automatiser des tâches de routine telles que le triage des problèmes (issues), l'examen des demandes de tirage (pull requests) et d'autres tâches de développement. Il agit à la fois comme un agent autonome et un collaborateur que les développeurs peuvent solliciter à la demande, notamment en le mentionnant dans une issue ou une pull request. L'outil est basé sur la CLI Gemini, un agent d'IA open-source qui amène le modèle Gemini directement dans le terminal. Il utilise l'infrastructure GitHub Actions, ce qui permet d'isoler les processus dans des conteneurs séparés pour des raisons de sécurité. Trois flux de travail (workflows) open-source sont disponibles au lancement : le triage intelligent des issues, l'examen des pull requests et la collaboration à la demande. Pas besoin de MCP, le code est tout ce dont vous avez besoin https://lucumr.pocoo.org/2025/7/3/tools/ Armin souligne qu'il n'est pas fan du protocole MCP (Model Context Protocol) dans sa forme actuelle : il manque de composabilité et exige trop de contexte. Il remarque que pour une même tâche (ex. GitHub), utiliser le CLI est souvent plus rapide et plus efficace en termes de contexte que passer par un serveur MCP. Selon lui, le code reste la solution la plus simple et fiable, surtout pour automatiser des tâches répétitives. Il préfère créer des scripts clairs plutôt que se reposer sur l'inférence LLM : cela facilite la vérification, la maintenance et évite les erreurs subtiles. Pour les tâches récurrentes, si on les automatise, mieux vaut le faire avec du code reusable, plutôt que de laisser l'IA deviner à chaque fois. Il illustre cela en convertissant son blog entier de reStructuredText à Markdown : plutôt qu'un usage direct d'IA, il a demandé à Claude de générer un script complet, avec parsing AST, comparaison des fichiers, validation et itération. Ce workflow LLM→code→LLM (analyse et validation) lui a donné confiance dans le résultat final, tout en conservant un contrôle humain sur le processus. Il juge que MCP ne permet pas ce type de pipeline automatisé fiable, car il introduit trop d'inférence et trop de variations par appel. Pour lui, coder reste le meilleur moyen de garder le contrôle, la reproductibilité et la clarté dans les workflows automatisés. MCP vs CLI … https://www.async-let.com/blog/my-take-on-the-mcp-verses-cli-debate/ Cameron raconte son expérience de création du serveur XcodeBuildMCP, qui lui a permis de mieux comprendre le débat entre servir l'IA via MCP ou laisser l'IA utiliser directement les CLI du système. Selon lui, les CLIs restent préférables pour les développeurs experts recherchant contrôle, transparence, performance et simplicité. Mais les serveurs MCP excellent sur les workflows complexes, les contextes persistants, les contraintes de sécurité, et facilitent l'accès pour les utilisateurs moins expérimentés. Il reconnaît la critique selon laquelle MCP consomme trop de contexte (« context bloat ») et que les appels CLI peuvent être plus rapides et compréhensibles. Toutefois, il souligne que beaucoup de problèmes proviennent de la qualité des implémentations clients, pas du protocole MCP en lui‑même. Pour lui, un bon serveur MCP peut proposer des outils soigneusement définis qui simplifient la vie de l'IA (par exemple, renvoyer des données structurées plutôt que du texte brut à parser). Il apprécie la capacité des MCP à offrir des opérations état‑durables (sessions, mémoire, logs capturés), ce que les CLI ne gèrent pas naturellement. Certains scénarios ne peuvent pas fonctionner via CLI (pas de shell accessible) alors que MCP, en tant que protocole indépendant, reste utilisable par n'importe quel client. Son verdict : pas de solution universelle — chaque contexte mérite d'être évalué, et on ne devrait pas imposer MCP ou CLI à tout prix. Jules, l'agent de code asynchrone gratuit de Google, est sorti de beta et est disponible pour tout le monde https://blog.google/technology/google-labs/jules-now-available/ Jules, agent de codage asynchrone, est maintenant publiquement disponible. Propulsé par Gemini 2.5 Pro. Phase bêta : 140 000+ améliorations de code et retours de milliers de développeurs. Améliorations : interface utilisateur, corrections de bugs, réutilisation des configurations, intégration GitHub Issues, support multimodal. Gemini 2.5 Pro améliore les plans de codage et la qualité du code. Nouveaux paliers structurés : Introductif, Google AI Pro (limites 5x supérieures), Google AI Ultra (limites 20x supérieures). Déploiement immédiat pour les abonnés Google AI Pro et Ultra, incluant les étudiants éligibles (un an gratuit de AI Pro). Architecture Valoriser la réduction de la dette technique : un vrai défi https://www.lemondeinformatique.fr/actualites/lire-valoriser-la-reduction-de-la-dette-technique-mission-impossible–97483.html La dette technique est un concept mal compris et difficile à valoriser financièrement auprès des directions générales. Les DSI ont du mal à mesurer précisément cette dette, à allouer des budgets spécifiques, et à prouver un retour sur investissement clair. Cette difficulté limite la priorisation des projets de réduction de dette technique face à d'autres initiatives jugées plus urgentes ou stratégiques. Certaines entreprises intègrent progressivement la gestion de la dette technique dans leurs processus de développement. Des approches comme le Software Crafting visent à améliorer la qualité du code pour limiter l'accumulation de cette dette. L'absence d'outils adaptés pour mesurer les progrès rend la démarche encore plus complexe. En résumé, réduire la dette technique reste une mission délicate qui nécessite innovation, méthode et sensibilisation en interne. Il ne faut pas se Mocker … https://martinelli.ch/why-i-dont-use-mocking-frameworks-and-why-you-might-not-need-them-either/ https://blog.tremblay.pro/2025/08/not-using-mocking-frmk.html L'auteur préfère utiliser des fakes ou stubs faits à la main plutôt que des frameworks de mocking comme Mockito ou EasyMock. Les frameworks de mocking isolent le code, mais entraînent souvent : Un fort couplage entre les tests et les détails d'implémentation. Des tests qui valident le mock plutôt que le comportement réel. Deux principes fondamentaux guident son approche : Favoriser un design fonctionnel, avec logique métier pure (fonctions sans effets de bord). Contrôler les données de test : par exemple en utilisant des bases réelles (via Testcontainers) plutôt que de simuler. Dans sa pratique, les seuls cas où un mock externe est utilisé concernent les services HTTP externes, et encore il préfère en simuler seulement le transport plutôt que le comportement métier. Résultat : les tests deviennent plus simples, plus rapides à écrire, plus fiables, et moins fragiles aux évolutions du code. L'article conclut que si tu conçois correctement ton code, tu pourrais très bien ne pas avoir besoin de frameworks de mocking du tout. Le blog en réponse d'Henri Tremblay nuance un peu ces retours Méthodologies C'est quoi être un bon PM ? (Product Manager) Article de Chris Perry, un PM chez Google : https://thechrisperry.substack.com/p/being-a-good-pm-at-google Le rôle de PM est difficile : Un travail exigeant, où il faut être le plus impliqué de l'équipe pour assurer le succès. 1. Livrer (shipper) est tout ce qui compte : La priorité absolue. Mieux vaut livrer et itérer rapidement que de chercher la perfection en théorie. Un produit livré permet d'apprendre de la réalité. 2. Donner l'envie du grand large : La meilleure façon de faire avancer un projet est d'inspirer l'équipe avec une vision forte et désirable. Montrer le “pourquoi”. 3. Utiliser son produit tous les jours : Non négociable pour réussir. Permet de développer une intuition et de repérer les vrais problèmes que la recherche utilisateur ne montre pas toujours. 4. Être un bon ami : Créer des relations authentiques et aider les autres est un facteur clé de succès à long terme. La confiance est la base d'une exécution rapide. 5. Donner plus qu'on ne reçoit : Toujours chercher à aider et à collaborer. La stratégie optimale sur la durée est la coopération. Ne pas être possessif avec ses idées. 6. Utiliser le bon levier : Pour obtenir une décision, il faut identifier la bonne personne qui a le pouvoir de dire “oui”, et ne pas se laisser bloquer par des avis non décisionnaires. 7. N'aller que là où on apporte de la valeur : Combler les manques, faire le travail ingrat que personne ne veut faire. Savoir aussi s'écarter (réunions, projets) quand on n'est pas utile. 8. Le succès a plusieurs parents, l'échec est orphelin : Si le produit réussit, c'est un succès d'équipe. S'il échoue, c'est la faute du PM. Il faut assumer la responsabilité finale. Conclusion : Le PM est un chef d'orchestre. Il ne peut pas jouer de tous les instruments, mais son rôle est d'orchestrer avec humilité le travail de tous pour créer quelque chose d'harmonieux. Tester des applications Spring Boot prêtes pour la production : points clés https://www.wimdeblauwe.com/blog/2025/07/30/how-i-test-production-ready-spring-boot-applications/ L'auteur (Wim Deblauwe) détaille comment il structure ses tests dans une application Spring Boot destinée à la production. Le projet inclut automatiquement la dépendance spring-boot-starter-test, qui regroupe JUnit 5, AssertJ, Mockito, Awaitility, JsonAssert, XmlUnit et les outils de testing Spring. Tests unitaires : ciblent les fonctions pures (record, utilitaire), testés simplement avec JUnit et AssertJ sans démarrage du contexte Spring. Tests de cas d'usage (use case) : orchestrent la logique métier, généralement via des use cases qui utilisent un ou plusieurs dépôts de données. Tests JPA/repository : vérifient les interactions avec la base via des tests realisant des opérations CRUD (avec un contexte Spring pour la couche persistance). Tests de contrôleur : permettent de tester les endpoints web (ex. @WebMvcTest), souvent avec MockBean pour simuler les dépendances. Tests d'intégration complets : ils démarrent tout le contexte Spring (@SpringBootTest) pour tester l'application dans son ensemble. L'auteur évoque également des tests d'architecture, mais sans entrer dans le détail dans cet article. Résultat : une pyramide de tests allant des plus rapides (unitaires) aux plus complets (intégration), garantissant fiabilité, vitesse et couverture sans surcharge inutile. Sécurité Bitwarden offre un serveur MCP pour que les agents puissent accéder aux mots de passe https://nerds.xyz/2025/07/bitwarden-mcp-server-secure-ai/ Bitwarden introduit un serveur MCP (Model Context Protocol) destiné à intégrer de manière sécurisée les agents IA dans les workflows de gestion de mots de passe. Ce serveur fonctionne en architecture locale (local-first) : toutes les interactions et les données sensibles restent sur la machine de l'utilisateur, garantissant l'application du principe de chiffrement zero‑knowledge. L'intégration se fait via l'interface CLI de Bitwarden, permettant aux agents IA de générer, récupérer, modifier et verrouiller les identifiants via des commandes sécurisées. Le serveur peut être auto‑hébergé pour un contrôle maximal des données. Le protocole MCP est un standard ouvert qui permet de connecter de façon uniforme des agents IA à des sources de données et outils tiers, simplifiant les intégrations entre LLM et applications. Une démo avec Claude (agent IA d'Anthropic) montre que l'IA peut interagir avec le coffre Bitwarden : vérifier l'état, déverrouiller le vault, générer ou modifier des identifiants, le tout sans intervention humaine directe. Bitwarden affiche une approche priorisant la sécurité, mais reconnaît les risques liés à l'utilisation d'IA autonome. L'usage d'un LLM local privé est fortement recommandé pour limiter les vulnérabilités. Si tu veux, je peux aussi te résumer les enjeux principaux (interopérabilité, sécurité, cas d'usage) ou un extrait spécifique ! NVIDIA a une faille de securite critique https://www.wiz.io/blog/nvidia-ai-vulnerability-cve–2025–23266-nvidiascape Il s'agit d'une faille d'évasion de conteneur dans le NVIDIA Container Toolkit. La gravité est jugée critique avec un score CVSS de 9.0. Cette vulnérabilité permet à un conteneur malveillant d'obtenir un accès root complet sur l'hôte. L'origine du problème vient d'une mauvaise configuration des hooks OCI dans le toolkit. L'exploitation peut se faire très facilement, par exemple avec un Dockerfile de seulement trois lignes. Le risque principal concerne la compromission de l'isolation entre différents clients sur des infrastructures cloud GPU partagées. Les versions affectées incluent toutes les versions du NVIDIA Container Toolkit jusqu'à la 1.17.7 et du NVIDIA GPU Operator jusqu'à la version 25.3.1. Pour atténuer le risque, il est recommandé de mettre à jour vers les dernières versions corrigées. En attendant, il est possible de désactiver certains hooks problématiques dans la configuration pour limiter l'exposition. Cette faille met en lumière l'importance de renforcer la sécurité des environnements GPU partagés et la gestion des conteneurs AI. Fuite de données de l'application Tea : points essentiels https://knowyourmeme.com/memes/events/the-tea-app-data-leak Tea est une application lancée en 2023 qui permet aux femmes de laisser des avis anonymes sur des hommes rencontrés. En juillet 2025, une importante fuite a exposé environ 72 000 images sensibles (selfies, pièces d'identité) et plus d'1,1 million de messages privés. La fuite a été révélée après qu'un utilisateur ait partagé un lien pour télécharger la base de données compromise. Les données touchées concernaient majoritairement des utilisateurs inscrits avant février 2024, date à laquelle l'application a migré vers une infrastructure plus sécurisée. En réponse, Tea prévoit de proposer des services de protection d'identité aux utilisateurs impactés. Faille dans le paquet npm is : attaque en chaîne d'approvisionnement https://socket.dev/blog/npm-is-package-hijacked-in-expanding-supply-chain-attack Une campagne de phishing ciblant les mainteneurs npm a compromis plusieurs comptes, incluant celui du paquet is. Des versions compromises du paquet is (notamment les versions 3.3.1 et 5.0.0) contenaient un chargeur de malware JavaScript destiné aux systèmes Windows. Ce malware a offert aux attaquants un accès à distance via WebSocket, permettant potentiellement l'exécution de code arbitraire. L'attaque fait suite à d'autres compromissions de paquets populaires comme eslint-config-prettier, eslint-plugin-prettier, synckit, @pkgr/core, napi-postinstall, et got-fetch. Tous ces paquets ont été publiés sans aucun commit ou PR sur leurs dépôts GitHub respectifs, signalant un accès non autorisé aux tokens mainteneurs. Le domaine usurpé [npnjs.com](http://npnjs.com) a été utilisé pour collecter les jetons d'accès via des emails de phishing trompeurs. L'épisode met en lumière la fragilité des chaînes d'approvisionnement logicielle dans l'écosystème npm et la nécessité d'adopter des pratiques renforcées de sécurité autour des dépendances. Revues de sécurité automatisées avec Claude Code https://www.anthropic.com/news/automate-security-reviews-with-claude-code Anthropic a lancé des fonctionnalités de sécurité automatisées pour Claude Code, un assistant de codage d'IA en ligne de commande. Ces fonctionnalités ont été introduites en réponse au besoin croissant de maintenir la sécurité du code alors que les outils d'IA accélèrent considérablement le développement de logiciels. Commande /security-review : les développeurs peuvent exécuter cette commande dans leur terminal pour demander à Claude d'identifier les vulnérabilités de sécurité, notamment les risques d'injection SQL, les vulnérabilités de script intersite (XSS), les failles d'authentification et d'autorisation, ainsi que la gestion non sécurisée des données. Claude peut également suggérer et implémenter des correctifs. Intégration GitHub Actions : une nouvelle action GitHub permet à Claude Code d'analyser automatiquement chaque nouvelle demande d'extraction (pull request). L'outil examine les modifications de code pour y trouver des vulnérabilités, applique des règles personnalisables pour filtrer les faux positifs et commente directement la demande d'extraction avec les problèmes détectés et les correctifs recommandés. Ces fonctionnalités sont conçues pour créer un processus d'examen de sécurité cohérent et s'intégrer aux pipelines CI/CD existants, ce qui permet de s'assurer qu'aucun code n'atteint la production sans un examen de sécurité de base. Loi, société et organisation Google embauche les personnes clés de Windsurf https://www.blog-nouvelles-technologies.fr/333959/openai-windsurf-google-deepmind-codage-agentique/ windsurf devait être racheté par OpenAI Google ne fait pas d'offre de rachat mais débauche quelques personnes clés de Windsurf Windsurf reste donc indépendante mais sans certains cerveaux y compris son PDG. Les nouveaux dirigeants sont les ex leaders des force de vente Donc plus une boîte tech Pourquoi le deal a 3 milliard est tombé à l'eau ? On ne sait pas mais la divergence et l‘indépendance technologique est possiblement en cause. Les transfuge vont bosser chez Deepmind dans le code argentique Opinion Article: https://www.linkedin.com/pulse/dear-people-who-think-ai-low-skilled-code-monkeys-future-jan-moser-svade/ Jan Moser critique ceux qui pensent que l'IA et les développeurs peu qualifiés peuvent remplacer les ingénieurs logiciels compétents. Il cite l'exemple de l'application Tea, une plateforme de sécurité pour femmes, qui a exposé 72 000 images d'utilisateurs en raison d'une mauvaise configuration de Firebase et d'un manque de pratiques de développement sécurisées. Il souligne que l'absence de contrôles automatisés et de bonnes pratiques de sécurité a permis cette fuite de données. Moser avertit que des outils comme l'IA ne peuvent pas compenser l'absence de compétences en génie logiciel, notamment en matière de sécurité, de gestion des erreurs et de qualité du code. Il appelle à une reconnaissance de la valeur des ingénieurs logiciels qualifiés et à une approche plus rigoureuse dans le développement logiciel. YouTube déploie une technologie d'estimation d'âge pour identifier les adolescents aux États-Unis https://techcrunch.com/2025/07/29/youtube-rolls-out-age-estimatation-tech-to-identify-u-s-teens-and-apply-additional-protections/ Sujet très à la mode, surtout au UK mais pas que… YouTube commence à déployer une technologie d'estimation d'âge basée sur l'IA pour identifier les utilisateurs adolescents aux États-Unis, indépendamment de l'âge déclaré lors de l'inscription. Cette technologie analyse divers signaux comportementaux, tels que l'historique de visionnage, les catégories de vidéos consultées et l'âge du compte. Lorsqu'un utilisateur est identifié comme adolescent, YouTube applique des protections supplémentaires, notamment : Désactivation des publicités personnalisées. Activation des outils de bien-être numérique, tels que les rappels de temps d'écran et de coucher. Limitation de la visualisation répétée de contenus sensibles, comme ceux liés à l'image corporelle. Si un utilisateur est incorrectement identifié comme mineur, il peut vérifier son âge via une pièce d'identité gouvernementale, une carte de crédit ou un selfie. Ce déploiement initial concerne un petit groupe d'utilisateurs aux États-Unis et sera étendu progressivement. Cette initiative s'inscrit dans les efforts de YouTube pour renforcer la sécurité des jeunes utilisateurs en ligne. Mistral AI : contribution à un standard environnemental pour l'IA https://mistral.ai/news/our-contribution-to-a-global-environmental-standard-for-ai Mistral AI a réalisé la première analyse de cycle de vie complète d'un modèle d'IA, en collaboration avec plusieurs partenaires. L'étude quantifie l'impact environnemental du modèle Mistral Large 2 sur les émissions de gaz à effet de serre, la consommation d'eau, et l'épuisement des ressources. La phase d'entraînement a généré 20,4 kilotonnes de CO₂ équivalent, consommé 281 000 m³ d'eau, et utilisé 660 kg SB-eq (mineral consumption). Pour une réponse de 400 tokens, l'impact marginal est faible mais non négligeable : 1,14 gramme de CO₂, 45 mL d'eau, et 0,16 mg d'équivalent antimoine. Mistral propose trois indicateurs pour évaluer cet impact : l'impact absolu de l'entraînement, l'impact marginal de l'inférence, et le ratio inference/impact total sur le cycle de vie. L'entreprise souligne l'importance de choisir le modèle en fonction du cas d'usage pour limiter l'empreinte environnementale. Mistral appelle à plus de transparence et à l'adoption de standards internationaux pour permettre une comparaison claire entre modèles. L'IA promettait plus d'efficacité… elle nous fait surtout travailler plus https://afterburnout.co/p/ai-promised-to-make-us-more-efficient Les outils d'IA devaient automatiser les tâches pénibles et libérer du temps pour les activités stratégiques et créatives. En réalité, le temps gagné est souvent aussitôt réinvesti dans d'autres tâches, créant une surcharge. Les utilisateurs croient être plus productifs avec l'IA, mais les données contredisent cette impression : une étude montre que les développeurs utilisant l'IA prennent 19 % de temps en plus pour accomplir leurs tâches. Le rapport DORA 2024 observe une baisse de performance globale des équipes lorsque l'usage de l'IA augmente : –1,5 % de throughput et –7,2 % de stabilité de livraison pour +25 % d'adoption de l'IA. L'IA ne réduit pas la charge mentale, elle la déplace : rédaction de prompts, vérification de résultats douteux, ajustements constants… Cela épuise et limite le temps de concentration réelle. Cette surcharge cognitive entraîne une forme de dette mentale : on ne gagne pas vraiment du temps, on le paie autrement. Le vrai problème vient de notre culture de la productivité, qui pousse à toujours vouloir optimiser, quitte à alimenter l'épuisement professionnel. Trois pistes concrètes : Repenser la productivité non en temps gagné, mais en énergie préservée. Être sélectif dans l'usage des outils IA, en fonction de son ressenti et non du battage médiatique. Accepter la courbe en J : l'IA peut être utile, mais nécessite des ajustements profonds pour produire des gains réels. Le vrai hack de productivité ? Parfois, ralentir pour rester lucide et durable. Conférences MCP Submit Europe https://mcpdevsummit.ai/ Retour de JavaOne en 2026 https://inside.java/2025/08/04/javaone-returns–2026/ JavaOne, la conférence dédiée à la communauté Java, fait son grand retour dans la Bay Area du 17 au 19 mars 2026. Après le succès de l'édition 2025, ce retour s'inscrit dans la continuité de la mission initiale de la conférence : rassembler la communauté pour apprendre, collaborer et innover. La liste des conférences provenant de Developers Conferences Agenda/List par Aurélie Vache et contributeurs : 25–27 août 2025 : SHAKA Biarritz - Biarritz (France) 5 septembre 2025 : JUG Summer Camp 2025 - La Rochelle (France) 12 septembre 2025 : Agile Pays Basque 2025 - Bidart (France) 15 septembre 2025 : Agile Tour Montpellier - Montpellier (France) 18–19 septembre 2025 : API Platform Conference - Lille (France) & Online 22–24 septembre 2025 : Kernel Recipes - Paris (France) 22–27 septembre 2025 : La Mélée Numérique - Toulouse (France) 23 septembre 2025 : OWASP AppSec France 2025 - Paris (France) 23–24 septembre 2025 : AI Engineer Paris - Paris (France) 25 septembre 2025 : Agile Game Toulouse - Toulouse (France) 25–26 septembre 2025 : Paris Web 2025 - Paris (France) 30 septembre 2025–1 octobre 2025 : PyData Paris 2025 - Paris (France) 2 octobre 2025 : Nantes Craft - Nantes (France) 2–3 octobre 2025 : Volcamp - Clermont-Ferrand (France) 3 octobre 2025 : DevFest Perros-Guirec 2025 - Perros-Guirec (France) 6–7 octobre 2025 : Swift Connection 2025 - Paris (France) 6–10 octobre 2025 : Devoxx Belgium - Antwerp (Belgium) 7 octobre 2025 : BSides Mulhouse - Mulhouse (France) 7–8 octobre 2025 : Agile en Seine - Issy-les-Moulineaux (France) 8–10 octobre 2025 : SIG 2025 - Paris (France) & Online 9 octobre 2025 : DevCon #25 : informatique quantique - Paris (France) 9–10 octobre 2025 : Forum PHP 2025 - Marne-la-Vallée (France) 9–10 octobre 2025 : EuroRust 2025 - Paris (France) 16 octobre 2025 : PlatformCon25 Live Day Paris - Paris (France) 16 octobre 2025 : Power 365 - 2025 - Lille (France) 16–17 octobre 2025 : DevFest Nantes - Nantes (France) 17 octobre 2025 : Sylius Con 2025 - Lyon (France) 17 octobre 2025 : ScalaIO 2025 - Paris (France) 17–19 octobre 2025 : OpenInfra Summit Europe - Paris (France) 20 octobre 2025 : Codeurs en Seine - Rouen (France) 23 octobre 2025 : Cloud Nord - Lille (France) 30–31 octobre 2025 : Agile Tour Bordeaux 2025 - Bordeaux (France) 30–31 octobre 2025 : Agile Tour Nantais 2025 - Nantes (France) 30 octobre 2025–2 novembre 2025 : PyConFR 2025 - Lyon (France) 4–7 novembre 2025 : NewCrafts 2025 - Paris (France) 5–6 novembre 2025 : Tech Show Paris - Paris (France) 6 novembre 2025 : dotAI 2025 - Paris (France) 6 novembre 2025 : Agile Tour Aix-Marseille 2025 - Gardanne (France) 7 novembre 2025 : BDX I/O - Bordeaux (France) 12–14 novembre 2025 : Devoxx Morocco - Marrakech (Morocco) 13 novembre 2025 : DevFest Toulouse - Toulouse (France) 15–16 novembre 2025 : Capitole du Libre - Toulouse (France) 19 novembre 2025 : SREday Paris 2025 Q4 - Paris (France) 19–21 novembre 2025 : Agile Grenoble - Grenoble (France) 20 novembre 2025 : OVHcloud Summit - Paris (France) 21 novembre 2025 : DevFest Paris 2025 - Paris (France) 27 novembre 2025 : DevFest Strasbourg 2025 - Strasbourg (France) 28 novembre 2025 : DevFest Lyon - Lyon (France) 1–2 décembre 2025 : Tech Rocks Summit 2025 - Paris (France) 4–5 décembre 2025 : Agile Tour Rennes - Rennes (France) 5 décembre 2025 : DevFest Dijon 2025 - Dijon (France) 9–11 décembre 2025 : APIdays Paris - Paris (France) 9–11 décembre 2025 : Green IO Paris - Paris (France) 10–11 décembre 2025 : Devops REX - Paris (France) 10–11 décembre 2025 : Open Source Experience - Paris (France) 11 décembre 2025 : Normandie.ai 2025 - Rouen (France) 28–31 janvier 2026 : SnowCamp 2026 - Grenoble (France) 2–6 février 2026 : Web Days Convention - Aix-en-Provence (France) 3 février 2026 : Cloud Native Days France 2026 - Paris (France) 12–13 février 2026 : Touraine Tech #26 - Tours (France) 22–24 avril 2026 : Devoxx France 2026 - Paris (France) 23–25 avril 2026 : Devoxx Greece - Athens (Greece) 17 juin 2026 : Devoxx Poland - Krakow (Poland) Nous contacter Pour réagir à cet épisode, venez discuter sur le groupe Google https://groups.google.com/group/lescastcodeurs Contactez-nous via X/twitter https://twitter.com/lescastcodeurs ou Bluesky https://bsky.app/profile/lescastcodeurs.com Faire un crowdcast ou une crowdquestion Soutenez Les Cast Codeurs sur Patreon https://www.patreon.com/LesCastCodeurs Tous les épisodes et toutes les infos sur https://lescastcodeurs.com/

Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at the Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs. In this episode… The rapid evolution of eCommerce and the rise of AI-driven tools are disrupting the way consumers discover, evaluate, and stay loyal to brands. Traditional loyalty programs often fail to keep pace, and many brands still prioritize acquisition over retention. How can companies adapt their digital shelf strategies to capture human shoppers and stay relevant to AI-driven recommendations? Digital upskilling advocate and eCommerce strategist Chris Perry advises brands to focus on shopper-centric content optimization by creating long-tail assets that answer detailed consumer questions and appeal to AI agents like Rufus or ChatGPT. Navigating the digital shelf requires understanding how conversational queries differ from traditional keyword searches and proactively testing and reskilling to stay ahead of competitors as AI adoption accelerates. Tune in to this episode of The Digital Deep Dive as Chris Perry, Co-founder of firstmovr, returns to speak with Aaron Conant about navigating the AI-driven transformation of eCommerce. Chris shares real-world examples of AI-assisted product discovery, the importance of long-tail content for search visibility, and why early adoption and reskilling are critical for the future.

Get our Best Offers for Gym Owners HERE Here are 3 ways to get more BFU in your life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

Send us a textThe best bits from Mark and AB for breakfast on 92.7 MIX FM5 to 9am weekdays LISTEN LIVE: https://www.mixfm.com.au/More Mark and AB Podcasts here: https://www.buzzsprout.com/2038628

We welcome Chris Perry, ACHA Communications Manager and Deputy Commissioner for Men's Division 1!  Join Scott and Steven on ITHSWpodcasts.Podbean.com, or wherever you get your favorite podcast! For more, click like and subscribe and go to ITHSWpodcasts.Podbean.com  

Dr. Christopher A. Perry, a Clinical Assistant Professor at the University at Buffalo, began his fitness journey at Penn State University, where he developed a robust background in Strength & Conditioning leading to 17 years in the industry to date. His academic path, leading through a PhD at Arizona State University, deepened his expertise in Exercise Science & Sports, Sleep & Circadian Rhythms, and Nutrition. Chris's current research focuses on sleep, movement analysis, and CO2 tolerance, particularly in tactical populations and collegiate athletes. His work aims to enhance performance, wellness, and longevity health outcomes, demonstrating his commitment to advancing the field of exercise and sports science. Beyond his academic pursuits, Chris is an executive performance coach, weight loss consultant, fitness entrepreneurship mentor, podcast host, and enjoys engaging in coffee culture and movie discussions. Enjoy. Work With Us: Arétē by RAPID Health Optimization Links: Dr. Chris Perry on Instagram Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

Dr. Christopher A. Perry, a Clinical Assistant Professor at the University at Buffalo, began his fitness journey at Penn State University, where he developed a robust background in Strength & Conditioning leading to 17 years in the industry to date. His academic path, leading through a PhD at Arizona State University, deepened his expertise in Exercise Science & Sports, Sleep & Circadian Rhythms, and Nutrition. Chris's current research focuses on sleep, movement analysis, and CO2 tolerance, particularly in tactical populations and collegiate athletes. His work aims to enhance performance, wellness, and longevity health outcomes, demonstrating his commitment to advancing the field of exercise and sports science. Beyond his academic pursuits, Chris is an executive performance coach, weight loss consultant, fitness entrepreneurship mentor, podcast host, and enjoys engaging in coffee culture and movie discussions. Work with RAPID Health Optimization Dr. Christopher Perry on Instagram Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

So even the people that follow the topic closely are stunned by the digital landscape that engulfs our children, how quickly it evolves, and the potential social cost. Two people in a unique position to explain all this are our guest today, Jeffrey Chester and Kathryn Montgomery, both from the Center for Digital Democracy. Jeff is executive director of the Center, and Kathryn is its research director and senior strategist, as well as professor emerita of communication at American University. Jeff and Kathryn have been pioneers in this work and have been uniquely strong voices for protecting children. Interview Summary Let me congratulate the two of you for being way ahead of your time. I mean the two of you through your research and your advocacy and your organizational work, you were onto these things way before most people were. I'm really happy that you're joining us today, and welcome to our podcast. Kathryn, let me begin with you. So why be concerned about this digital landscape? Kathryn - Well, certainly if we're talking about children and youth, we have to pay attention to the world they live in. And it's a digital world as I think any parent knows, and everybody knows. In fact, for all of us, we're living in a digital world. So young people are living their lives online. They're using mobile phones and mobile devices all the time. They're doing online video streaming. They form their communications with their peers online. Their entire lives are completely integrated into this digital media landscape, and we must understand it. Certainly, the food and beverage industry understand it very well. And they have figured out enormously powerful ways to reach and engage young people through these digital media. You know, the extent of the kids' connection to this is really remarkable. I just finished a few minutes ago recording a podcast with two people involved with the Children and Screens organization. And, Chris Perry, who's the executive director of that organization and Dmitri Christakis who was with us as well, were saying that kids sometimes check their digital media 300 times a day. I mean, just unbelievable how much of this there is. There's a lot of reasons to be concerned. Let's turn our attention to how bad it is, what companies are doing, and what might be done about it. So, Jeff, tell us if you would, about the work of the Center for Digital Democracy. Jeff - Well, for more than a quarter of a century, we have tracked the digital marketplace. As you said at the top, we understood in the early 1990s that the internet, broadband what's become today's digital environment, was going to be the dominant communications system. And it required public interest rules and policies and safeguards. So as a result, one of the things that our Center does is we look at the entire digital landscape as best as we can, especially what the ultra-processed food companies are doing, but including Google and Meta and Amazon and GenAI companies. We are tracking what they're doing, how they're creating the advertising, what their data strategies are, what their political activities are in the United States and in many other places in the world. Because the only way we're going to hold them accountable is if we know what they're doing and what they intend to do. And just to quickly follow up, Kelly, the marketers call today's global generation of young people Generation Alpha. Meaning that they are the first generation to be born into this complete digital landscape environment that we have created. And they have developed a host of strategies to target children at the earliest ages to take advantage of the fact that they're growing up digitally. Boy, pretty amazing - Generation Alpha. Kathryn, I have kind of a niche question I'd like to ask you because it pertains to my own career as well. So, you spent many years as an academic studying and writing about these issues, but also you were a strong advocacy voice. How did you go about balancing the research and the objectivity of an academic with advocacy you were doing? Kathryn - I think it really is rooted in my fundamental set of values about what it means to be an academic. And I feel very strongly and believe very strongly that all of us have a moral and ethical responsibility to the public. That the work we do should really, as I always have told my students, try to make the world a better place. It may seem idealistic, but I think it is what our responsibility is. And I've certainly been influenced in my own education by public scholars over the years who have played that very, very important role. It couldn't be more important today than it has been over the years. And I think particularly if you're talking about public health, I don't think you can be neutral. You can have systematic ways of assessing the impact of food marketing, in this case on young people. But I don't think you can be totally objective and neutral about the need to improve the public health of our citizens. And particularly the public health of our young people. I agree totally with that. Jeff let's talk about the concept of targeted marketing. We hear that term a lot. And in the context of food, people talk about marketing aimed at children as one form of targeting. Or, toward children of color or people of color in general. But that's in a way technological child's play. I understand from you that there's much more precise targeting than a big demographic group like that. Tell us more. Jeff - Well, I mean certainly the ultra-processed food companies are on the cutting edge of using all the latest tools to target individuals in highly personalized way. And I think if I have one message to share with your listeners and viewers is that if we don't act soon, we're going to make an already vulnerable group even more exposed to this kind of direct targeted and personalized marketing. Because what artificial intelligence allows the food and beverage companies and their advertising agencies and platform partners to do is to really understand who we are, what we do, where we are, how we react, behave, think, and then target us accordingly using all those elements in a system that can create this kind of advertising and marketing in minutes, if not eventually milliseconds. So, all of marketing, in essence, will be targeted because they know so much about us. You have an endless chain of relationships between companies like Meta, companies like Kellogg's, the advertising agencies, the data brokers, the marketing clouds, et cetera. Young people especially, and communities of color and other vulnerable groups, have never been more exposed to this kind of invasive, pervasive advertising. Tell us how targeted it can be. I mean, let's take a 11-year-old girl who lives in Wichita and a 13-year-old boy who lives in Denver. How much do the companies know about those two people as individuals? And how does a targeting get market to them? Not because they belong to a big demographic group, but because of them as individuals. Jeff - Well, they certainly are identified in various ways. The marketers know that there are young people in the household. They know that there are young people, parts of families who have various media behaviors. They're watching these kinds of television shows, especially through streaming or listening to music or on social media. Those profiles are put together. And even when the companies say they don't exactly know who the child is or not collecting information from someone under 13 because of the privacy law that we helped get enacted, they know where they are and how to reach them. So, what you've had is an unlimited amassing of data power developed by the food and beverage companies in the United States over the last 25 years. Because really very little has been put in their way to stop them from what they do and plan to do. So presumably you could get some act of Congress put in to forbid the companies from targeting African American children or something like that. But it doesn't sound like that would matter because they're so much more precise in the market. Yes. I mean, in the first place you couldn't get congress to pass that. And I think this is the other thing to think about when you think about the food and beverage companies deploying Generative AI and the latest tools. They've already established vast, what they call insights divisions, market research divisions, to understand our behavior. But now they're able to put all that on a fast, fast, forward basis because of data processing, because of data clouds, let's say, provided by Amazon, and other kinds of tools. They're able to really generate how to sell to us individually, what new products will appeal to us individually and even create the packaging and the promotion to be personalized. So, what you're talking about is the need for a whole set of policy safeguards. But I certainly think that people concerned about public health need to think about regulating the role of Generative AI, especially when it comes to young people to ensure that they're not marketed to in the ways that it fact is and will continue to do. Kathryn, what about the argument that it's a parent's responsibility to protect their children and that government doesn't need to be involved in this space? Kathryn - Well, as a parent, I have to say is extremely challenging. We all do our best to try to protect our children from unhealthy influences, whether it's food or something that affects their mental health. That's a parent's obligation. That's what a parent spends a lot of time thinking about and trying to do. But this is an environment that is overwhelming. It is intrusive. It reaches into young people's lives in ways that make it virtually impossible for parents to intervene. These are powerful companies, and I'm including the tech companies. I'm including the retailers. I'm including the ad agencies as well as these global food and beverage companies. They're extremely powerful. As Jeff has been saying, they have engaged and continue to engage in enormous amounts of technological innovation and research to figure out precisely how to reach and engage our children. And it's too much for parents. And I've been saying this for years. I've been telling legislators this. I've been telling the companies this. It's not fair. It's a very unfair situation for parents. That makes perfect sense. Well, Jeff, your Center produces some very helpful and impressive reports. And an example of that is work you've done on the vast surveillance of television viewers. Tell us more about that, if you would. Jeff - Well, you know, you have to keep up with this, Kelly. The advocates in the United States and the academics with some exceptions have largely failed to address the contemporary business practices of the food and beverage companies. This is not a secret what's going on now. I mean the Generative AI stuff and the advanced data use, you know, is recent. But it is a continuum. And the fact is that we've been one of the few groups following it because we care about our society, our democracy, our media system, et cetera. But so much more could be done here to track what the companies are doing to identify the problematic practices, to think about counter strategies to try to bring change. So yes, we did this report on video streaming because in fact, it's the way television has now changed. It's now part of the commercial surveillance advertising and marketing complex food and beverage companies are using the interactivity and the data collection of streaming television. And we're sounding the alarm as we've been sounding now for too long. But hopefully your listeners will, in fact, start looking more closely at this digital environment because if we don't intervene in the next few years, it'll be impossible to go back and protect young people. So, when people watch television, they don't generally realize or appreciate the fact that information is being collected on them. Jeff - The television watches you now. The television is watching you now. The streaming companies are watching you now. The device that brings you streaming television is watching you now is collecting all kinds of data. The streaming device can deliver personalized ads to you. They'll be soon selling you products in real time. And they're sharing that data with companies like Meta Facebook, your local retailers like Albertsons, Kroger, et cetera. It's one big, huge digital data marketing machine that has been created. And the industry has been successful in blocking legislation except for the one law we were able to get through in 1998. And now under the Trump administration, they have free reign to do whatever they want. It's going to be an uphill battle. But I do think the companies are in a precarious position politically if we could get more people focused on what they're doing. Alright, we'll come back to that. My guess is that very few people realize the kind of thing that you just talked about. That so much information is being collected on them while they're watching television. The fact that you and your center are out there making people more aware, I think, is likely to be very helpful. Jeff - Well, I appreciate that, Kelly, but I have to say, and I don't want to denigrate our work, but you know, I just follow the trades. There's so much evidence if you care about the media and if you care about advertising and marketing or if you care, just let's say about Coca-Cola or Pepsi or Mondalez. Pick one you can't miss all this stuff. It's all there every day. And the problem is that there has not been the focus, I blame the funders in part. There's not been the focus on this marketplace in its contemporary dimensions. I'd like to ask you both about the legislative landscape and whether there are laws protecting people, especially children from this marketing. And Kathy, both you and Jeff were heavily involved in advocacy for a landmark piece of legislation that Jeff referred to from 1998, the Children's Online Privacy Protection Act. What did this act involve? And now that we're some years in, how has it worked? Kathryn - Well, I always say I've been studying advertising in the digital media before people even knew there was going to be advertising in digital media. Because we're really talking about the earliest days of the internet when it was being commercialized. But there was a public perception promoted by the government and the industry and a lot of other institutions and individuals that this was going to be a whole new democratic system of technology. And that basically it would solve all of our problems in terms of access to information. In terms of education. It would open up worlds to young people. In many ways it has, but they didn't talk really that much about advertising. Jeff and I working together at the Center for Media Education, were already tracking what was going on in that marketplace in the mid-1990s when it was very, very new. At which point children were already a prime target. They were digital kids. They were considered highly lucrative. Cyber Tots was one of the words that was used by the industry. What we believed was that we needed to get some public debate and some legislation in place, some kinds of rules, to guide the development of this new commercialized media system. And so, we launched a campaign that ultimately resulted in the passage of the Children's Online Privacy Protection Act. Now it only governs commercial media, online, digital media that targets children under the age of 13, which was the most vulnerable demographic group of young people. We believe protections are really, really very important for teenagers. There's a lot of evidence for that now, much more research actually, that's showing their vulnerable abilities. And it has required companies to take young people into account when developing their operations. It's had an impact internationally in a lot of other countries. It is just the barest minimum of what we need in terms of protections for young people. And we've worked with the Federal Trade Commission over the years to ensure that those rules were updated and strengthened so that they would apply to this evolving digital media system. But now, I believe, that what we need is a more global advocacy strategy. And we are already doing that with advocates in other countries to develop a strategy to address the practices of this global industry. And there are some areas where we see some promising movement. The UK, for example, passed a law that bans advertising on digital media online. It has not yet taken effect, but now it will after some delays. And there are also other things going on for ultra processed foods, for unhealthy foods and beverages. So, Kathryn has partly answered this already, Jeff, but let me ask you. That act that we've talked about goes back a number of years now, what's being done more recently on the legislative front? Perhaps more important than that, what needs to be done? Well, I have to say, Kelly, that when Joe Biden came in and we had a public interest chair at the Federal Trade Commission, Lena Khan, I urged advocates in the United States who are concerned about unhealthy eating to approach the Federal Trade Commission and begin a campaign to see what we could do. Because this was going to be the most progressive Federal Trade Commission we've had in decades. And groups failed to do so for a variety of reasons. So that window has ended where we might be able to get the Federal Trade Commission to do something. There are people in the United States Congress, most notably Ed Markey, who sponsored our Children's Privacy Law 25 years ago, to get legislation. But I think we have to look outside of the United States, as Kathryn said. Beyond the law in the United Kingdom. In the European Union there are rules governing digital platforms called the Digital Services Act. There's a new European Union-wide policy safeguards on Generative AI. Brazil has something similar. There are design codes like the UK design code for young people. What we need to do is to put together a package of strategies at the federal and perhaps even state level. And there's been some activity at the state level. You know, the industry has been opposed to that and gone to court to fight any rules protecting young people online. But create a kind of a cutting-edge set of practices that then could be implemented here in the United States as part of a campaign. But there are models. And how do the political parties break down on this, these issues? Kathryn - I was going to say they break down. Jeff - The industry is so powerful still. You have bipartisan support for regulating social media when it comes to young people because there have been so many incidences of suicide and stalking and other kinds of emotional and psychological harms to young people. You have a lot of Republicans who have joined with Democrats and Congress wanting to pass legislation. And there's some bipartisan support to expand the privacy rules and even to regulate online advertising for teens in our Congress. But it's been stymied in part because the industry has such an effective lobbying operation. And I have to say that in the United States, the community of advocates and their supporters who would want to see such legislation are marginalized. They're under underfunded. They're not organized. They don't have the research. It's a problem. Now all these things can be addressed, and we should try to address them. But right now it's unlikely anything will pass in the next few months certainly. Kathryn - Can I just add something? Because I think what's important now in this really difficult period is to begin building a broader set of stakeholders in a coalition. And as I said, I think it does need to be global. But I want to talk about also on the research front, there's been a lot of really important research on digital food marketing. On marketing among healthy foods and beverages to young people, in a number of different countries. In the UK, in Australia, and other places around the world. And these scholars have been working together and a lot of them are working with scholars here in the US where we've seen an increase in that kind of research. And then advocates need to work together as well to build a movement. It could be a resurgence that begins outside of our country but comes back in at the appropriate time when we're able to garner the kind of support from our policymakers that we need to make something happen. That makes good sense, especially a global approach when it's hard to get things done here. Jeff, you alluded to the fact that you've done work specifically on ultra processed foods. Tell us what you're up to on that front. Jeff - As part of our industry analysis we have been tracking what all the leading food and beverage companies are doing in terms of what they would call their digital transformation. I mean, Coca-Cola and Pepsi on Mondelez and Hershey and all the leading transnational processed food companies are really now at the end of an intense period of restructuring to take advantage of the capabilities provided by digital data and analytics for the further data collection, machine learning, and Generative AI. And they are much more powerful, much more effective, much more adept. In addition, the industry structure has changed in the last few years also because of digital data that new collaborations have been created between the platforms, let's say like Facebook and YouTube, the food advertisers, their marketing agencies, which are now also data companies, but most notably the retailers and the grocery stores and the supermarkets. They're all working together to share data to collaborate on marketing and advertising strategies. So as part of our work we've kept abreast of all these things and we're tracking them. And now we are sharing them with a group of advocates outside of the United States supported by the Bloomberg Philanthropies to support their efforts. And they've already made tremendous progress in a lot of areas around healthy eating in countries like Mexico and Argentina and Brazil, et cetera. And I'm assuming all these technological advances and the marketing muscle, the companies have is not being used to market broccoli and carrots and Brussels sprouts. Is that right? Jeff - The large companies are aware of changing attitudes and the need for healthy foods. One quick takeaway I have is this. That because the large ultra processed food companies understand that there are political pressures promoting healthier eating in North America and in Europe. They are focused on expanding their unhealthy eating portfolio, in new regions specifically Asia Pacific, Africa, and Latin America. And China is a big market for all this. This is why it has to be a global approach here, Kelly. First place, these are transnational corporations. They are creating the, our marketing strategies at the global level and then transmitting them down to be tailored at the national or regional level. They're coming up with a single set of strategies that will affect every country and every child in those countries. We need to keep track of that and figure out ways to go after that. And there are global tools we might be able to use to try to protect young people. Because if you could protect young, a young person in China, you might also be able to protect them here in North Carolina. This all sounds potentially pretty scary, but is there reason to be optimistic? Let's see if we can end on a positive note. What do you think. Do you have reason to be optimistic? Kathryn - I've always been an optimist. I've always tried to be an optimist, and again, what I would say is if we look at this globally and if we identify partners and allies all around the world who are doing good work, and there are many, many, many of them. And if we work together and continue to develop strategies for holding this powerful industry and these powerful industries accountable. I think we will have success. And I think we should also shine the spotlight on areas where important work has already taken place. Where laws have been enacted. Where companies have been made to change their practices and highlight those and build on those successes from around the world. Thanks. Jeff, what about you? Is there reason to be optimistic? Well, I don't think we can stop trying, although we're at a particularly difficult moment here in our country and worldwide. Because unless we try to intervene the largest corporations, who are working and will work closely with our government and other government, will be able to impact our lives in so many ways through their ability to collect data. And to use that data to target us and to change our behaviors. You can change our health behaviors. You can try to change our political behaviors. What the ultra-processed food companies are now able to do every company is able to do and governments are able to do. We have to expose what they're doing, and we have to challenge what they're doing so we can try to leave our kids a better world. It makes sense. Do you see that the general public is more aware of these issues and is there reason to be optimistic on that front? That awareness might lead to pressure on politicians to change things? Jeff - You know, under the Biden administration, the Federal Trade Commission identified how digital advertising and marketing works and it made it popular among many, many more people than previously. And that's called commercial surveillance advertising. The idea that data is collected about you is used to advertise and market to you. And today there are thousands of people and certainly many more advocacy groups concerned about commercial surveillance advertising than there were prior to 2020. And all over the world, as Kathryn said, in countries like in Brazil and South Africa and Mexico, advocates are calling attention to all these techniques and practices. More and more people are being aware and then, you know, we need obviously leaders like you, Kelly, who can reach out to other scholars and get us together working together in some kind of larger collaborative to ensure that these techniques and capabilities are exposed to the public and we hold them accountable. Bios Kathryn Montgomery, PhD. is Research Director and Senior Strategist for the Center for Digital Democracy (CDD). In the early 90s, she and Jeff Chester co-founded the Center for Media Education (CME), where she served as President until 2003, and which was the predecessor organization to CDD. CME spearheaded the national campaign that led to passage of the 1998 Children's Online Privacy Protection Act (COPPA) the first federal legislation to protect children's privacy on the Internet. From 2003 until 2018, Dr. Montgomery was Professor of Communication at American University in Washington, D.C., where she founded and directed the 3-year interdisciplinary PhD program in Communication. She has served as a consultant to CDD for a number of years and joined the full-time staff in July 2018. Throughout her career, Dr. Montgomery has written and published extensively about the role of media in society, addressing a variety of topics, including: the politics of entertainment television; youth engagement with digital media; and contemporary advertising and marketing practices. Montgomery's research, writing, and testimony have helped frame the national public policy debate on a range of critical media issues. In addition to numerous journal articles, chapters, and reports, she is author of two books: Target: Prime Time – Advocacy Groups and the Struggle over Entertainment Television (Oxford University Press, 1989); and Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet (MIT Press, 2007). Montgomery's current research focuses on the major technology, economic, and policy trends shaping the future of digital media in the Big Data era. She earned her doctorate in Film and Television from the University of California, Los Angeles. Jeff Chester is Executive Director of the Center for Digital Democracy (CDD), a Washington, DC non-profit organization. CDD is one of the leading U.S. NGOs advocating for citizens, consumers and other stakeholders on digital privacy and consumer protections online. Founded in 1991, CDD (then known as the Center for Media Education) led the campaign for the enactment of the Children's Online Privacy Protection Act (COPPA, 1998). During the 1990s it also played a prominent role in such issues as open access/network neutrality, diversity of media ownership, public interest policies for children and television, as well the development of the FCC's “E-Rate” funding to ensure that schools and libraries had the resources to offer Internet services. Since 2003, CDD has been spearheading initiatives designed to ensure that digital media in the broadband era fulfill their democratic potential. A former investigative reporter, filmmaker and Jungian-oriented psychotherapist, Jeff Chester received his M.S.W. in Community Mental Health from U.C. Berkeley. He is the author of Digital Destiny: New Media and the Future of Democracy (The New Press, 2007), as well as articles in both the scholarly and popular press. During the 1980s, Jeff co-directed the campaign that led to the Congressional creation of the Independent Television Service (ITVS) for public TV. He also co-founded the National Campaign for Freedom of Expression, the artist advocacy group that supported federal funding for artists. In 1996, Newsweek magazine named Jeff Chester one of the Internet's fifty most influential people. He was named a Stern Foundation “Public Interest Pioneer” in 2001, and a “Domestic Privacy Champion” by the Electronic Privacy Information Center in 2011. CDD is a member of the Transatlantic Consumer Dialogue (TACD). Until January 2019, Jeff was the U.S. co-chair of TACD's Information Society (Infosoc) group, helping direct the organization's Transatlantic work on data protection, privacy and digital rights.

Live from Salsify's Digital Shelf Summit in New Orleans,a great and always fun conversation with Chris Perry from FirstMovr on his session at DSS on TIL DEATH DO US CART! We go all over the digital landscape and land on talking Retail Media Networks and how Kroger has a great opportunity. Always Off Brand is always a Laugh & Learn!  Guest: Chris Perry LinkedIn: https://www.linkedin.com/in/chrisaperry/    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

This week's show featured Taylor Ullom and David Mike with Hero's Encore describing their services for military and first responders, David Frolio and Chris Perry of the Florence Community Theater inviting the public to see their latest production from this nonprofit company that funds preservation of historic buildings, and Kari Lundeen with the Nebraska Community Blood Bank talking about their upcoming May 5th blood drive.

Live shows from New Orleans at the Digital Shelf Summit conference. Wow, we started off with all the stars and then Jeff Cohen with Amazon joins the conversation! A spectacular episode all in the same room, sitting around the table! So much fun and great topics all around the Digital Shelf Guest: Betsy Jeff Cohen LinkedIn:https://www.linkedin.com/in/jeffreycohen/   Guest:Chris Perry  LinkedIn: https://www.linkedin.com/in/chrisaperry/   Guest: Ash McMullen  Linkedin: https://www.linkedin.com/in/ashmcmullen/   Guest: Lena Moriarty LinkedIn: https://www.linkedin.com/in/lenamoriarty/    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

NOTE: For Ad-Free Episodes, 100+hrs of Bonus Content and More - Visit our Patreon at https://www.patreon.com/thewheelweavespodcastFind us on our Instagram, Twitter, YouTube & Website, and join the conversation on Discord!In this episode Dani and Brett discuss Chapter 43 and Chapter 44 of Towers of Midnight!We would like to give a huge thank you to our patrons who renewed their pledges for another year! Thanks to Andrea Ramirez, Michael Langer, Big C, nyghtrunner_prime, Michael Roberts, Tim Gruber, and Darin Douglass!!We want to thank and welcome Jane (not Victoria), Richard Lindsley, Louise Murphy, and Chris Perry to The Wheel Weaves Patreon Team!! Thank you so much, we really appreciate your support!!We would like to acknowledge and thank our Executive Producers Brandy and Aaron Kirkwood, Sean McGuire, Janes, LightBlindedFool, Green Man, Margaret, Big C, Bennett Williamson, Hannah Green, Noralia, Geof Searles, Erik Reed, Greysin Ishara, Ashlee Bradley, Helena Jacobsen, Matthew Mendoza, Cyndi, and Daniel Moore!The Wheel Weaves is hosted and edited by Dani and Brett, produced by Dani and Brett with Passionsocks, Cody Fouts, Benjamin, Jamie Young, Magen, Jared Berg, Rikky Morrisette, Adam, Mozyme, Michelle Forbes, MKM, Antoine Benoit, Lawrence Bradley, Colby T, Gabby Young, Ricat, Zane Sciacca, Matrix, Matt Truss, The Albatross, Bratimus Prime, Sarah Creech, Saverio Bartolini, Sims and Chris G.; with music by Audionautix.Check out our partner - the Spoiler-Free Wiki - Spliki.com - Your main first time reader, Spoiler-Free WoT information source!Don't forget to leave us that 5 star review if you enjoy the show for a chance to win exclusive merchandise!Check out https://www.thewheelweavespodcast.com for everything The Wheel Weaves!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-wheel-weaves-podcast-a-wheel-of-time-podcast--5482260/support.

Chief Education Officer of FIRSTMOVR Chris Perry is back! He has songs, he has unbelievable information on Digital EndCaps, how is AI and RUFUS affecting your Product Detail Pages and much more. Chris works with the largest CPG companies in the US and shares how they are thinking about the PDP race!  Tons of Juicy Nuggets!  Always Off Brand is Ecommerce Simplified, Learn & Laugh!    Guest: Chris Perry  LinkedIn: https://www.linkedin.com/in/chrisaperry/ Company: https://firstmovr.com/      FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

The future of the print, promo, and apparel industry is shaped by the next generation and the leaders who embrace them. In this special episode of Meet Us in the Kitchen, Kate Alavez, President of PromoShop, hosts a candid conversation on how to recruit, nurture, and empower emerging talent. Joined by Victoria Ramos from PromoShop and Chris Perry from University Tees, the discussion dives into shifting values, workplace expectations, and what it takes to create an environment where young professionals thrive.

Loyalty is one of the most important components of love. It can also be one of the greatest drivers of your competitive advantage and growth in financially challenging times. Chris Perry, Chief Learning Officer at firstmovr and our own Lauren Livak Gilbert teamed up to dig into the best new practices of loyalty and describe them in a new research report, 8 Love Languages of Shopper Loyalty. We dive into their advice on how to most effectively build your relationship and turn your best customers into even better customers and, ultimately, your advocates.

From sensational headlines to practical applications, industry visionaries Chris Perry and Jason Alan Snyder join the podcast to examine the state of AI in marketing today. Huge shifts are underway as brands consider how to apply AI in response to this “year of agents,” regulatory implications and determining what is manipulation versus participation. Those who win will be the brands that make AI their most powerful partner.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplaces Services, and Jordan Ripley, Director of Retail Operations. Joining us today is none other than Chris Perry of firstmovr — a frequent guest and the industry's go-to “CPG whisperer.” Chris is here to introduce The ENDCAPS, his innovative new industry award that debuted just a few months ago. We'll explore key insights from the recently announced grocery category winners and get a sneak peek at what's ahead as other categories and brands compete for ENDCAP supremacy this year. Don't miss this exciting conversation—tune in now!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Chris discuss: Importance of a detailed rubric for shopper-centric content. Consistency, storytelling, and clarity in visual content to engage shoppers. Digital shelves require ongoing updates and feedback-driven enhancements. Targeting content appropriately, maintaining relevance, and engaging storytelling. Emphasis on mobile-friendly content length and visibility. Creative mobile hero images maximizing product appeal. Comparison of platform restrictions, with Amazon being more restrictive than Target and Walmart. Avoiding overlays that obscure important content through regular audits. End Cap Awards Introduction to the End Cap awards for excellence in digital merchandising. Methodology and objective assessment by industry judges. Focus on U.S. markets initially, with potential international expansion. Shopper centricity, mobile optimization, and sales growth incrementality as key factors. Future improvements include accessibility, ADA compliance, and retailer-specific tailoring. Complexity of ROI, focusing on leading metrics and actions instead of just lagging metrics. Examples of inclusive marketing approaches like razor brands attracting new and maintaining existing customers. Enhancing PDPs with User-Generated Content to boost customer confidence. Legal considerations and innovative uses of influencer content and statistical endorsements. Storytelling and Incrementality: Effective PDPs answering essential consumer questions and utilizing cross-selling strategies. Highlighting marketing occasions such as Super Bowl or back-to-school for sales driving.  

Dr. Christopher A. Perry, an Assistant Professor at Eastern Kentucky University, began his fitness journey at Penn State University, where he developed a robust background in Strength & Conditioning leading to 17 years in the industry to date. His academic path, leading through a PhD at Arizona State University, deepened his expertise in Exercise Science & Sports, Sleep & Circadian Rhythms, and Nutrition. Chris's current research focuses on sleep, movement analysis, and CO2 tolerance, particularly in tactical populations and collegiate athletes. His work aims to enhance performance, wellness, and longevity health outcomes, demonstrating his commitment to advancing the field of exercise and sports science. Beyond his academic pursuits, Chris is an executive performance coach, weight loss consultant, fitness entrepreneurship mentor, podcast host, and enjoys engaging in coffee culture and movie discussions. Work with RAPID Health Optimization Links: Work with Dr. Chris Perry Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs. In this episode… As brands grapple with small teams and increased content demands, compelling, optimized content remains a priority. In a landscape where even a 1% improvement can produce significant gains, how can brands ensure their content resonates with target audiences across channels? With platform and retailer algorithms ranking content based on qualitative and quantitative factors, eCommerce thought leader Chris Perry emphasizes the importance of conducting content page audits. This includes measuring keywords for specific categories, identifying your target audience, including relevant images, and ensuring your titles reach the required character count. Updating your PDPs with a single image can increase conversion rates by 2%. Chris also recommends optimizing your content for mobile devices to meet customers where they shop. This involves creating user-friendly designs and prioritizing image creation. Tune in to this episode of The Digital Deep Dive as Aaron Conant hosts Chris Perry, the Co-founder and Chief Learning Officer at firstmovr, to discuss optimizing content for the digital shelf. Chris explains how to test content creation tools, how to produce and measure full-funnel content, and firstmovr's ENDCAPS educational program.

Dr. Christopher A. Perry, an Assistant Professor at Eastern Kentucky University, began his fitness journey at Penn State University, where he developed a robust background in Strength & Conditioning leading to 17 years in the industry to date. His academic path, leading through a PhD at Arizona State University, deepened his expertise in Exercise Science & Sports, Sleep & Circadian Rhythms, and Nutrition. Chris's current research focuses on sleep, movement analysis, and CO2 tolerance, particularly in tactical populations and collegiate athletes. His work aims to enhance performance, wellness, and longevity health outcomes, demonstrating his commitment to advancing the field of exercise and sports science. Beyond his academic pursuits, Chris is an executive performance coach, weight loss consultant, fitness entrepreneurship mentor, podcast host, and enjoys engaging in coffee culture and movie discussions.   Work with RAPID Health Optimization Links: Dr. Christopher Perry on Instagram Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

3 hours and 9 minutes The Sponsors Thank you to Underground Printing for making this all possible. Rishi and Ryan have been our biggest supporters from the beginning. Check out their wide selection of officially licensed Michigan fan gear at their 3 store locations in Ann Arbor or learn about their custom apparel business at undergroundshirts.com. Our associate sponsors are: Peak Wealth Management, Matt Demorest - Realtor and Lender, Ann Arbor Elder Law, Michigan Law Grad, Human Element, Sharon's Heating & Air Conditioning, The Sklars Brothers, the Autograph: Fandom Rewarded app, Champions Circle, Winewood Organics, Community Pest Solutions, and Venue by 4M where we recorded this. 1. Hahahahahahahaha Starts at 1:00 lol. lmao. An NIL booster in Dayton has no soul because MICHIGAN SUCKED IT OUT OF HIS CHEST. THE PUNTERS MOCKED YOU. There has never been a season like this that we have experienced. This is the most surprising win since we've started watching Michigan football. Ohio State probably wins easily if they just play their game but they played too conservatively. WE IOWA'D THEM. It was a little windy :( Michigan didn't get to knock them out of the playoff but now they have to regroup and win four playoff games instead of three. They should've gotten that QB that went to Syracuse. Ryan Day's insecurities are coming back to haunt him and they snowballed in this game, he's never had to learn how to lose. Ohio State is 10-2 and their fans are miserable.  [The rest of the writeup and the player after THE JUMP]  2. Defense vs Ohio State Starts at 32:56 Let's all apologize to Wink Martindale. Mason Graham does not play defensive end, so thanks for that. Was all the weird stuff all season a rope-a-dope?? Kenneth Grant had the best game he's ever had in a Michigan uniform. Ohio State's offensive line is one of their biggest issues and they played into Michigan's biggest strength, the defensive line. They didn't run their running quarterback. Quinshon Judkins was supposed to be that guy and Makari Paige cancelled that. Who on Ohio State has dat dawg in them? Ohio State probably could've dumbed down their offense and scored more than 10 points. Rod Moore was still the Sainristil of this defense even though he didn't play. They just didn't call holding in this game. 3. Hot Takes, Offense, Game Theory, and Special Teams Starts at 59:36 Takes hotter than anything Ryan Day sits on. Kalel Mullings had the most hoss-like game since Chris Perry. On 3rd and long they still give it to Kalel even when the percentage of success was low. Michigan's last two drives before the kneel down ate up almost a whole quarter of time. Where will Davis Warren be next year? No matter what, he's entered the lore of Michigan football. Was Michigan playing too safe as a 21 point underdog or was their bag of plays just not that deep? Zvada is the #1 FEI kicker by a billion. Tyler Morris caught the punts, woo! College kickers are back and Ryan Day is haunted by them! Ohio State still just doesn't have it in short yardage. Ryan Day doesn't believe he can get that one yard, but he keeps trying. The first incident is a kerfuffle, the post-game was a level 4 melee. With respect to the pepper spray - now the wind is important! Michigan turned Ohio State into Michigan State. Gus Johnson had a horrible game. Three controversial non-PI calls that went against Michigan. Jeremiah Smith is going to be a physical athlete that drives Seth and Craig crazy for the next two years. Need a seppuku touchdown celebration.  4. Around the Big Ten with Jamie Mac   Starts at 2:16:55 Indiana 66, Purdue 0 This game was one yard away from a total rutger. Ryan Walters was fired immediately after, he was 5-19 at Purdue. If you're Indiana, who do you want to play in the playoffs? Who does Purdue replace as their coach?  Iowa 13, Nebraska 10 Iowa wins with five total first downs and 49 rushing yards. Nebraska dominated this game all the way and still lost by one score. Michigan ended their season by finally being Iowa with upside. Cade seems to have left the program.  Rutgers 41, Michigan State 14 You've gotta really be nervous about Aidan Chiles moving forward if you're a Michigan State fan. After the game Chiles had some spicy quotes about the fans. Michigan State might not be able to just portal fix things. Jonathan Smith might not be mean enough to coach Michigan State.  Illinois 38, Northwestern 28 Northwestern outgains Illinois but turns the ball over four times. AJ Henning has 119 receiving yards.  UCLA 20, Fresno State 14 UCLA gets to 5-7 after looking absolutely terrible at the start of the year. They're a team to watch out for in the portal, though. It'll be a whole new team.  Penn State 44, Maryland 7 Maryland goes up 7-0 and then decides not to do football. They're a dead fish right now but hey they still beat USC. Penn State earns a spot in the Big Ten championship game in a year where they don't beat Michigan or Ohio State. Would they be the #1 overall seed if they win the Big Ten?? Notre Dame 49, USC 35 Notre Dame gets TWO ~100 yard pick sixes. Does USC need to think about moving on from Lincoln Riley?  Oregon 49, Washington 21 Oregon is the team that combines the west coast passing attack with a running attack better than anyone. The ducks crunch the OW game. Oregon gets 10 sacks!  Minnesota 24, Wisconsin 7 A slow motion blowout. How does Wisconsin recover from this season? Fickell is on contract until 2029.   MUSIC: Carry Me Ohio"-- Sun Kil Moon "Crybaby" -- Cults "Bloodbuzz Ohio" -- The National “Across 110th Street”—JJ Johnson and his Orchestra    

Amazing episode with the wicked smart, funny and entertaining Chris Perry from firstmover. We cover joint business plans, category captains and Chris even sang for us!  Always Off Brand is Ecommerce Simplified, Learn & Laugh!  Our SPONSOR is back! They are back MAGIC MIND!!  Go to their website! https://magicmind.com/pages/hp-v1   Scott has been using Magic Mind and is the best MENTAL PERFORMANCE Shot there is out there! Our listeners get a FREE trial offer to try out Magic Mind for yourself and get the mental performance you want! Get a 3 sample pack for free! And now you can get 20% off one-time purchase and subscriptions.    CODES: ALWAYSOFF20 -  https://magicmind.com/ALWAYSOFF20   - 20% off for one-time purchases and subscriptions- the rest of the episodes   ALWAYSOFFTRIAL -  https://magicmind.com/ALWAYSOFFTRIAL  - get a 3 sample pack for free- 1st episode   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Chris Perry  Linkedin: https://www.linkedin.com/in/chrisaperry/ Website:  https://firstmovr.com/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

Tonight, Chris Perry, Director of Communications and Commissioner of the WCHL and MCH, talking all things ACHA M1 hockey!  Plus, the third and final coaches rankings of the season are out.  Join Scott and Steven for the latest news from the ACHA on ITHSWpodcasts.Podbean.com, or wherever you get your favorite podcast!  For more, click like and subscribe and go to ITHSWpodcasts.Podbean.com

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. We're joined by two of our favorite podcast guests - Chris Perry and Oskar Kaszubski of firstmovr.  In this episode, we're sharing some key takeaways from the report they released earlier this year that represents a guide to something they're calling “Omnicategory Captaincy.”  Sounds interesting? Tune in to find out more.   KEY TAKEAWAYS In this episode, Julie, Chris, and Oskar discuss: Introduction to Omni-Category Captaincy: Chris and Oskar introduce their innovative report on omni-category captaincy, transforming traditional category management by integrating multiple channels, both online and offline. Key Pirate-Themed Criteria for Success: The report's pirate motif brings a creative flair to critical success elements: Tight Ship: Day-to-day excellence. Pirate Code: Establishing a joint business plan (JBP) and routines. Compass: Industry thought leadership. Fair Winds: Traffic and demand generation. Bounty: Incremental growth. Treasure Island: Data sharing and utilization of data cleanrooms. Map: Online category navigation. Fly the Colors: Enhancing user experience and shopper journey. Insights from the Digital Shelf Institute event and upcoming plans for a dedicated captaincy event and podcast. The critical need for brands to avoid complacency and continuously innovate to maintain market share. Addressing the gap between recognizing individual actions and integrating them holistically for true category captaincy. Overcoming resistance in C-suites to the critical role of digital content, especially in light of inflation and shifting consumer preferences. Detailed audits and the importance of optimizing the shopper experience—learn from mistakes and improvements seen with major retailers like Walmart and Kroger. Leveraging partnerships and thought leadership to demonstrate commitment and drive mutual benefits.

We are definitely in test and learn mode in AI, and many organizations are struggling with how to structure and focus their experiments to move past the hype towards impact. Well, struggle no longer! Or, at least, struggle less, thanks to the learned minds at firstmovr, who have taken the fruits of their AI strategy engagements with their clients and turned them into a framework called the MAITRIX. Chris Perry and Oskar Kaszubski rejoined the pod to offer you the blue pill that will help you make order from chaos and align the organization on a meaningful AI path.

This episode of the EYE ON SCI-FI podcast introduces 'The New Pioneers,' a remarkable animated science fiction short film set in the far future. Directed by Chris Perry and co-written by Perry and Michael Schurter, the film follows an orphan teen named Mynn who bravely defends a small human camp from a creature attacking their protective electric shield.Subscribe to the podcast via RSS, Apple Podcasts, Pocket Casts or Amazon Music.To subscribe to the newsletter, explore the podcast archive, support the podcast, and more, visit EYE ON SCI-FI Link Tree.Episode Links:Watch The New Pioneers: https://vimeo.com/bitfilms/np

Ever wondered how muscle breakdown during your workouts could turn deadly? Tune in for an enlightening discussion with Dr. Chris Perry, an ER physician and head of the ICU in Jersey, as we uncover the complexities of rhabdomyolysis. Whether you're a trainer, fitness enthusiast, or just someone keen to understand the health risks of overexertion, this episode promises essential insights. Dr. Perry breaks down the biochemical intricacies and warning signs of rhabdo, emphasizing the importance of recognizing the boundaries between beneficial exercise and harmful strain.We also share cautionary tales like that of "Rabdo Randy," whose intense workout regimen landed him in the hospital with critically high creatine kinase levels. Learn why hydration is more than just a buzzword and how it plays a crucial role in preventing serious conditions like heat-related illnesses and rhabdomyolysis. Plus, we underscore the importance of lifelong learning in the fitness world, urging listeners to step outside their comfort zones and continuously seek knowledge. This episode is a must-listen for anyone committed to a safe and informed fitness journey.Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show! Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=enTikTok: https://www.tiktok.com/@showupfitnessinternshipWebsite: https://www.showupfitness.com/Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitnessNASM study guide: ...

Send us a Text Message.What if embracing a new role in your golden years could bring unparalleled joy and fulfillment? Join us as we sit down with Chris Perry, a retired Cincinnati Police Officer turned Senior Resource Officer in Amberley Village. Chris shares his remarkable journey from law enforcement to passionately supporting senior citizens, weaving in personal anecdotes about connecting elders with essential resources and combating isolation. His story is a testament to the powerful impact of community service and the joy that comes from enhancing the quality of life for seniors.Ever thought about finding purpose in the most unexpected places? Meet Chris, a 50-year-old motorcycle racer who discovered healing and growth through his love for the sport. After multiple surgeries and wrestling with PTSD, Chris found that the discipline and focus required in racing mirrored his journey towards mental wellness. Listen as he recounts his experiences, from setting small, achievable goals to mentoring others facing similar challenges. Chris's narrative is a heartfelt exploration of how passion and resilience can transform lives, capped by a moving story of helping someone create a cherished family memory.We round off the episode with invaluable insights into emotional resilience, self-care, and mentorship. Chris opens up about moving away from unhealthy coping mechanisms towards a more supportive, empathetic approach. He discusses the significance of financial planning for first responders, the importance of living within one's means, and the necessity of self-care. Chris also delves into mentoring younger colleagues, emphasizing empathy and persistence. We cap off with a note of gratitude to our listeners and an invitation to connect and suggest future guests. Prepare to be inspired by stories of growth, community, and the powerful impact of compassionate support.As a First Responder, you are critical in keeping our communities safe. However, the stress and trauma of the job can take a toll on your mental health and family life. If you're interested in personal coaching, contact Jerry Lund at 801-376-7124. Let's work together to get you where you want to be and ensure a happy and healthy career.Podcast Website www.enduringthebadgepodcast.com/Podcast Instagram www.instagram.com/enduringthebadgepodcast/Podcast Facebook www.facebook.com/EnduringTheBadgePodcast/Podcast Calendar https://calendly.com/enduringthebadge/enduring-the-badge-podcastPersonal Coaching https://calendly.com/enduringthebadge/15minHost Instagram www.instagram.com/jerryfireandfuel/ Host Facebook www.facebook.com/jerrydeanlund

Join me, Dr Mike T Nelson, on the Flex Diet Podcast as I welcome Dr. Chris Perry, a distinguished researcher and coach from Rapid Health Optimization, to discuss the fascinating world of sleep research. Listen in as we discuss topics like standard sleep hygiene, the impacts of sleep restriction, and the intriguing U-shaped curve related to sleep duration risks. Dr. Perry offers invaluable insights into the challenges faced by shift workers and military personnel, sharing practical strategies to improve sleep quality based on both academic research and real-world coaching experience.Sponsors:Check out Dr Perry's top 4 action items to improve your sleep:  https://miketnelson.com/flex4.Tecton Life Ketone drink! https://tectonlife.com/ DRMIKE to save 20%Episode Chapters:(0:00:00) - Sleep Research and Strategies for Improvement(0:14:06) - Individual Variability in Sleep Needs(0:25:07) - Understanding Sleep Restriction for Improved Sleep(0:28:38) - Enhancing Sleep With Restriction Therapy(0:32:43) - Challenges of Shift Work and Sleep(0:39:47) - Exploring Stress and Sleep Relationships(0:49:16) - Neurological Solutions for Sleep IssuesFlex Diet Podcast Episodes You May Enjoy:Episode 129: Why Telling Your Clients to Sleep More Is Horrible AdviceEpisode 266: Health Beyond the Gym with Expert Advice on Wellness and Aging From Ashleigh VanHoutenConnect with Dr Perry:Instagram: https://www.instagram.com/drcperry001/Rapid Health Optimization: https://rapidhealthreport.com/Get In Touch:Instagram: https://www.instagram.com/drmiketnelson/YouTube: https://www.youtube.com/channel/UCn1aTbQqHglfNrENPm0GTpgEmail: https://miketnelson.com/contact-us/

Dr. Christopher A. Perry, an Assistant Professor at Eastern Kentucky University, began his fitness journey at Penn State University, where he developed a robust background in Strength & Conditioning leading to 17 years in the industry to date. His academic path, leading through a PhD at Arizona State University, deepened his expertise in Exercise Science & Sports, Sleep & Circadian Rhythms, and Nutrition. Chris's current research focuses on sleep, movement analysis, and CO2 tolerance, particularly in tactical populations and collegiate athletes. His work aims to enhance performance, wellness, and longevity health outcomes, demonstrating his commitment to advancing the field of exercise and sports science. Beyond his academic pursuits, Chris is an executive performance coach, weight loss consultant, fitness entrepreneurship mentor, podcast host, and enjoys engaging in coffee culture and movie discussions. Work with RAPID Health Optimization Dr. Christopher Perry on Instagram Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

In episode 64 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss category management, leadership, and best practices with Chris Perry, chief learning officer, firstmovr.  This episode also features Mary Brett Whitfield, senior vice president of shopper insights at Kantar, to discuss welcomed trends being tracked in Kantar's ShopperScape data. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn Rachel's contact information: rachel.dalton@kantar.com Rachel's LinkedIn

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. Today we're diving into the transformative technologies shaping the future of retail. Joining us are two pioneering minds in omnichannel education and AI, Chris Perry and Oskar Kaszubski, the founders of Firstmovr.  In this episode, we dissect key findings from Firstmovr's latest report and explore actionable insights that both large enterprises and smaller brands can leverage in this rapidly evolving landscape. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Chris, and Oskar discuss: Essential components for effective AI implementation: commitment, focus, leadership, vision, strategies, goals, resources, assessment, and communication. AI for Smaller Brands: Leveraging AI for content optimization and new insights, is particularly beneficial for brands with limited resources. AI Misconceptions: AI is not an "easy button". The importance of time, discernment, and realistic expectations in AI adoption. AI Go-to-Market Loop and Ecosystem: Chris introduces the AI go-to-market loop and talks about the complexities and legal considerations in AI implementation. Data Limitations and AI Reliability: Insufficient data volumes ("hallucinations" and unreliable analytics). Need for larger token models to improve AI reliability. Strategic Business Considerations: Challenges in managing rapid AI development and aligning expectations with reality. Establishing guidelines, training, and considering an "AI czar" for successful AI integration. Traditional vs. AI-Enhanced Consumer Journeys: The "infinity loop" and expansion of the traditional four P's of marketing to eight P's. Emphasis on platforms, proposition, presence, promotion, performance, people, process, and partnerships. Retail Media and AI: How AI impacts retail platforms and the necessity for retailers to balance personalized AI responses with monetized media placements. The future automated nature of purchases and the need to rethink retail media. AI in Sentiment Analysis and Ad Optimization: AI's role in extracting insights from social media and product reviews. Limitations in AI's effectiveness in ad optimization and performance analysis due to token limitations. Outlook on ongoing AI advancements and potential future interactions within retail.

In this episode, we delve into the captivating world of indie animated short film, 'The Incident At Tower 37' by Chris Perry. Set on a desert planet with one pristine lake remaining, an enormous installation is draining the oasis of its life-giving water. But mysterious saboteurs intend on stopping it.Watch The Incident At Tower 37Subscribe to the podcast via RSS, Apple Podcasts, Pocket Casts or Amazon Music.To subscribe to the newsletter, explore the podcast archive, support the podcast, and more, visit EYE ON SCI-FI Link Tree.

In our last episode recorded live at The Value Of Biogas East, Matt talks to Chris Perry the President of CKP Farms LTD. about his evolving farm business and advancements in the biogas space.

Dave connects with Chris Perry, Co-Founder and Chief Learning Officer at firstmovr.  firstmovr is an Omni Education and Change Management organization for CPGs, retailers and agencies.  They host many industry events throughout the year and publish a number of free resources, including the recently-released ebook, "Omnigeddon: 2024 Commerce Expectations for Boomsday Preppers."Chris shares an overview of firstmovr (7:57), an outline of their "Smarter Growth" concept (13:21), some recent client creative examples he's a fan of (16:57), his hopes and concerns about AI (26:48), and his predictions for the next 12 months and beyond (34:02).Download "Omnigeddon" for free here: https://firstmovr.com/wp-content/uploads/2024/02/Omnigeddon.pdfConnect with Chris on LinkedIn: https://firstmovr.com/wp-content/uploads/2024/02/Omnigeddon.pdfGet in touch with the firstmovr team: hello@firstmovr.comTake advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

McLaren Flat fruit & nut specialist, Chris Perry said, "The moist, cool conditions, didn't really aid fruit set". 

Dr. Christopher A. Perry, an Assistant Professor at Eastern Kentucky University, began his fitness journey at Penn State University, where he developed a robust background in Strength & Conditioning leading to 17 years in the industry to date. His academic path, leading through a PhD at Arizona State University, deepened his expertise in Exercise Science & Sports, Sleep & Circadian Rhythms, and Nutrition. Chris's current research focuses on sleep, movement analysis, and CO2 tolerance, particularly in tactical populations and collegiate athletes. His work aims to enhance performance, wellness, and longevity health outcomes, demonstrating his commitment to advancing the field of exercise and sports science. Beyond his academic pursuits, Chris is an executive performance coach, weight loss consultant, fitness entrepreneurship mentor, podcast host, and enjoys engaging in coffee culture and movie discussions. Dr. Chris Perry on Instagram Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram  

This episode of the HyperFast Agent Summit podcast features a look at the 2024 HyperFast Sales Summit. Dan Lesniak introduces  a panel of top real estate agents that shared their expertise on thriving in the ever-evolving real estate market. The panel, moderated by Lani Meade, featured Chris Perry, Keith James, Nikki Lagouros, and Carolyn Young, each bringing their unique perspective on achieving significant sales volumes. From leveraging social media to mastering the art of follow-up, the discussion covered a wide range of strategies essential for modern real estate success.   The agents emphasized the importance of personal branding, particularly in localized markets, and the strategic use of platforms like Zillow and social media to generate and nurture leads. The conversation also highlighted the critical role of persistence and personal connection in converting leads over time, with examples of nurturing relationships spanning years. The panelists agreed that regardless of market conditions, opportunities abound for those ready to adapt and innovate, underscoring the timeless value of solid relationships and a customer-centric approach in the real estate industry.   If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.   Join these top agents at they discuss:    **Leveraging Social Media for Real Estate**: Chris Perry and Keith James highlighted the importance of using social media platforms like Instagram, TikTok, and YouTube to generate leads and establish a strong personal brand, emphasizing the need for authentic and engaging content tailored to one's personality and audience preferences.   **Niche Specialization and Local Expertise**: Nikki Lagouros shared her success story in dominating the Reston, Virginia market by focusing intensely on a specific area, showcasing the power of becoming the go-to expert in a particular locale to boost referrals and recognition.   **The Power of Follow-Up**: The panelists underscored the critical role of consistent follow-up in converting leads, with examples of nurturing potential clients over extended periods, ranging from months to years, through personalized communication and relationship-building.   **Collaboration and Networking**: The importance of building relationships within the industry was discussed, with strategies such as collaborating with other agents on content creation and leveraging connections for referrals, demonstrating the value of a community-oriented approach in real estate.   5. **Adapting to Market Conditions**: Carolyn Young and other panelists addressed the need to remain adaptable and proactive in various market conditions, viewing challenges as opportunities for growth and emphasizing the importance of maintaining a positive mindset and innovative strategies to thrive in real estate. WANT TO GET ACCESS TO ALL OUR HYPERFAST AGENT COURSES FOR A $1 TRIAL? Click here for a trial membership in the Our Inner Circle. KEEP UP WITH US HERE Website: https://hyperfastagent.com  Instagram: https://www.instagram.com/HyperFastAgent/  Facebook: https://www.facebook.com/HyperFastAgent/ Twitter: https://www.twitter.com/hyperfastagent  LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/    OUR OTHER EXCLUSIVE YOUTUBE CHANNELS  The Keri Shull Team: https://youtube.com/kerishullteam  Dan Lesniak - https://www.youtube.com/danlesniak    THE BOOK THAT HELPED 10K+ REALTORS https://amzn.to/2Mkm9Jp   GET DAN'S BEST SELLING BOOK FREE https://bit.ly/3dbiH3q    INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL?  https://bit.ly/3eLG97Z

Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs. In this episode… The eCommerce landscape is advancing rapidly, and first-mover organizations are capitalizing on digital trends for 2024. What eCommerce projections should you observe, and how can you implement them to drive explosive growth in 2024? First mover and change leader Chris Perry notes that shoppers expect omnichannel integrations at every touchpoint, so everything from online and in-store shopping experiences to retail media should include omnichannel strategies. With the rapid adoption of retail media, first movers must dismantle advertising and media silos to develop a full-funnel approach that engages audiences. As Gen Z consumers shop on social media platforms like TikTok, social commerce has become the leading driver of digital, making it crucial for first movers to leverage. Additionally, increasing acquisitions and partnerships have led to competition, so by partnering with agencies of record (AOR), you can enable long-term leadership and growth. Category management strategies are imperative in generating incremental omnichannel growth. To ensure effective omnichannel capabilities, you must update your processes, details, and workflows. In this episode of The Digital Deep Dive, Aaron Conant welcomes Chris Perry, the Co-founder and Chief Learning Officer at firstmovr, to discuss the leading digital commerce trends for 2024. Chris shares how to develop winning online and in-store shopping strategies, how to promote first-mover leadership training and education, and how to execute omnichannel strategies.

The opportunity to take full advantage of growth opportunities of the next few years will come from evolving your strategies and tactics to be fully omni - yes, it's time for OMNIGEDDON! Chris Perry, Chief Learning Officer at firstmovr, joins the podcast to share new research around the best practices in omnicommerce that will make sure your organization is set up to take full advantage of what he calls Boomsday. (instead of Doomsday, get it?) Anyway, Chris joined the podcast to explain just some of the key principles and practices that will guide you to Boomsday.

We welcome Chris Perry, Commissioner of two ACHA M1 leagues, and ACHA National Communications Manager to the show!  Plus we are talking major upsets and rankings!  Join Scott and Steven on ITHSWpodcasts.Podbean.com, or wherever you get your favorite podcast!  For more, click like and subscribe and go to IceTimeHockeyWest.com

Dr. Christopher A. Perry, an Assistant Professor at Eastern Kentucky University, began his fitness journey at Penn State University, where he developed a robust background in Strength & Conditioning leading to 17 years in the industry to date. His academic path, leading through a PhD at Arizona State University, deepened his expertise in Exercise Science & Sports, Sleep & Circadian Rhythms, and Nutrition. Chris's current research focuses on sleep, movement analysis, and CO2 tolerance, particularly in tactical populations and collegiate athletes. His work aims to enhance performance, wellness, and longevity health outcomes, demonstrating his commitment to advancing the field of exercise and sports science. Beyond his academic pursuits, Chris is an executive performance coach, weight loss consultant, fitness entrepreneurship mentor, podcast host, and enjoys engaging in coffee culture and movie discussions.   Work with Dr. Chris Perry Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

Chris Perry, a resilient and determined individual, embodies a unique blend of athleticism, law enforcement, and unwavering perseverance. His journey spans from a background in wrestling, football, and lacrosse to serving as a dedicated motor cop. His experiences surviving accidents and crashes during his police career have instilled in him a mindset of physical preparedness and an unyielding determination to overcome challenges, making his insights invaluable for both athletes and law enforcement professionals. Chris Perry's story is one of resilience, physical prowess, and an unwavering commitment to fitness amidst life's trials and triumphs.

Shane Sparks talks with two-time NCAA Champion and current Oklahoma State assistant coach Chris Perry.

In this episode of The Ecommerce Braintrust, host Kiri Masters talks with Chris Perry, co-founder of firstmovr. They delve into the concept of "smarter growth" and how it can help brands and retailers achieve incremental growth in the e-commerce space. From driving households, baskets, and trips to leveraging category management principles, they cover a range of strategies and tactics.  Chris Perry is the Chief Learning Officer at firstmovr, a Satellite Center of Excellence (COE) for CPG Omni Education & Change Management on a mission to help empower first movers — both people and organizations — to win in a disruptive marketplace. Make sure you tune in to find out more! In today's episode, Kiri and Chris discuss: - Introduction to firstmovr as a center for omni education and change management in e-commerce. - The "smarter growth framework" as a means to organize and drive incremental growth. - Drawing principles from brick and mortar to leverage them for e-commerce success. - Moving beyond tactics to focus on the "why" of growth and driving incrementality. - The importance of understanding household penetration, buy rate, and the four quadrants of growth. - Applying the SMART (specific, measurable, achievable, relevant, time-bound) framework for more strategic and measurable growth goals. - Emphasizing the need for intentional content optimization and leveraging levers at scale. - Examples of best practices in basket building, including stocking up, trade up, and bundles. - Strategies employed by Procter & Gamble (PNG) and L'Oreal in driving growth through advertising and product differentiation. - Harnessing shopper purchase data for targeted personalization in advertising. - Practical ways for brands to deploy investments and gain more control over their growth strategies. - The upcoming "smarter events" by Firstmover, offering education and support for implementing smarter growth strategies.

Join Keypoint Intelligence's Anne Valaitis as she sits down with Chris Perry of Agile Cybersecurity Solutions (ACS) for this second podcast in our ongoing series around cybersecurity. With a multitude of endpoints to manage and monitor, organizations need to know why asset management is so important and how it's critical to protecting an entire digital ecosystem—and Perry has the answers to the questions you're already thinking of.

ABOUT THIS EPISODE Chris Perry is the assistant coach at Oklahoma State. As a wrestler, Chris was 2x NCAA Champion for the Cowboys. He's also the nephew of the great John Smith and brother to Mark Perry - 2x NCAA champ from Iowa.