Podcast appearances and mentions of Chris Perry

Today, we're joined by a familiar voice and a musically inclined CPG thought leader: Chris Perry of firstmovr. He's spent the last several months educating brands on how to prepare for a new age of product discovery and conversion paths with the dawn of AI-enabled search.  We're thrilled to have him back to share key insights and practical takeaways from his recent trainings. Tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Chris discuss: The Changing Digital Shelf: How the digital shelf continues to evolve rapidly and the growing importance of frictionless and personalized shopping experiences driven by AI. Personal Experiences with AI Search: How tools like Rufus and ChatGPT are influencing their own shopping behaviors. Choice Paralysis and AI Solutions: Choice overload for consumers and how agentic AI tools can curate and simplify decision-making, much like a “Costco experience” for endless online assortments. Training and Transition for Brands: Chris details the challenge of bringing legacy organizations up to speed, highlighting the need to expand skillsets from basic e-commerce “math” to effectively leveraging AI “calculator” tools. Brand Case Studies and Shopper Journeys: Through real shopping scenarios (e.g., searching for whitening toothpaste for sensitive teeth), Chris explains how AI-driven search results can differ from traditional ones, urging brands to rethink content strategy and optimization. Prompting and Shopper-Centric Content: Tips for brands to analyze and adapt to AI tools' pre-filled questions and dynamic prompts, which often reveal emerging shopper concerns and influence purchase considerations. Practical Optimization Insights: Actionable steps brands can take, such as focusing on clear, shopper-centric product content and continually testing how products show up in AI-influenced search environments. Looking Ahead: The future convergence of search and AI, predicting that the lines between “search bar” and “AI assistant” will soon blur, fundamentally changing shopper expectations. Tips for Brands: Brands are encouraged to treat the digital shelf as an ongoing process, not a project, and to use practical experimentation, shopper empathy, and iterative optimization to stay ahead.   MENTIONED IN THIS EPISODE Connect with Chris Perry Learn more about firstmovr Connect with our host, Julie Spear Connect with our host, Jordan Ripley Learn more about Acadia

Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at the Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs. In this episode… The rapid evolution of eCommerce and the rise of AI-driven tools are disrupting the way consumers discover, evaluate, and stay loyal to brands. Traditional loyalty programs often fail to keep pace, and many brands still prioritize acquisition over retention. How can companies adapt their digital shelf strategies to capture human shoppers and stay relevant to AI-driven recommendations? Digital upskilling advocate and eCommerce strategist Chris Perry advises brands to focus on shopper-centric content optimization by creating long-tail assets that answer detailed consumer questions and appeal to AI agents like Rufus or ChatGPT. Navigating the digital shelf requires understanding how conversational queries differ from traditional keyword searches and proactively testing and reskilling to stay ahead of competitors as AI adoption accelerates. Tune in to this episode of The Digital Deep Dive as Chris Perry, Co-founder of firstmovr, returns to speak with Aaron Conant about navigating the AI-driven transformation of eCommerce. Chris shares real-world examples of AI-assisted product discovery, the importance of long-tail content for search visibility, and why early adoption and reskilling are critical for the future.

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We welcome Chris Perry, ACHA Communications Manager and Deputy Commissioner for Men's Division 1!  Join Scott and Steven on ITHSWpodcasts.Podbean.com, or wherever you get your favorite podcast! For more, click like and subscribe and go to ITHSWpodcasts.Podbean.com  

Dr. Christopher A. Perry, a Clinical Assistant Professor at the University at Buffalo, began his fitness journey at Penn State University, where he developed a robust background in Strength & Conditioning leading to 17 years in the industry to date. His academic path, leading through a PhD at Arizona State University, deepened his expertise in Exercise Science & Sports, Sleep & Circadian Rhythms, and Nutrition. Chris's current research focuses on sleep, movement analysis, and CO2 tolerance, particularly in tactical populations and collegiate athletes. His work aims to enhance performance, wellness, and longevity health outcomes, demonstrating his commitment to advancing the field of exercise and sports science. Beyond his academic pursuits, Chris is an executive performance coach, weight loss consultant, fitness entrepreneurship mentor, podcast host, and enjoys engaging in coffee culture and movie discussions. Enjoy. Work With Us: Arétē by RAPID Health Optimization Links: Dr. Chris Perry on Instagram Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

Dr. Christopher A. Perry, a Clinical Assistant Professor at the University at Buffalo, began his fitness journey at Penn State University, where he developed a robust background in Strength & Conditioning leading to 17 years in the industry to date. His academic path, leading through a PhD at Arizona State University, deepened his expertise in Exercise Science & Sports, Sleep & Circadian Rhythms, and Nutrition. Chris's current research focuses on sleep, movement analysis, and CO2 tolerance, particularly in tactical populations and collegiate athletes. His work aims to enhance performance, wellness, and longevity health outcomes, demonstrating his commitment to advancing the field of exercise and sports science. Beyond his academic pursuits, Chris is an executive performance coach, weight loss consultant, fitness entrepreneurship mentor, podcast host, and enjoys engaging in coffee culture and movie discussions. Work with RAPID Health Optimization Dr. Christopher Perry on Instagram Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

So even the people that follow the topic closely are stunned by the digital landscape that engulfs our children, how quickly it evolves, and the potential social cost. Two people in a unique position to explain all this are our guest today, Jeffrey Chester and Kathryn Montgomery, both from the Center for Digital Democracy. Jeff is executive director of the Center, and Kathryn is its research director and senior strategist, as well as professor emerita of communication at American University. Jeff and Kathryn have been pioneers in this work and have been uniquely strong voices for protecting children. Interview Summary Let me congratulate the two of you for being way ahead of your time. I mean the two of you through your research and your advocacy and your organizational work, you were onto these things way before most people were. I'm really happy that you're joining us today, and welcome to our podcast. Kathryn, let me begin with you. So why be concerned about this digital landscape? Kathryn - Well, certainly if we're talking about children and youth, we have to pay attention to the world they live in. And it's a digital world as I think any parent knows, and everybody knows. In fact, for all of us, we're living in a digital world. So young people are living their lives online. They're using mobile phones and mobile devices all the time. They're doing online video streaming. They form their communications with their peers online. Their entire lives are completely integrated into this digital media landscape, and we must understand it. Certainly, the food and beverage industry understand it very well. And they have figured out enormously powerful ways to reach and engage young people through these digital media. You know, the extent of the kids' connection to this is really remarkable. I just finished a few minutes ago recording a podcast with two people involved with the Children and Screens organization. And, Chris Perry, who's the executive director of that organization and Dmitri Christakis who was with us as well, were saying that kids sometimes check their digital media 300 times a day. I mean, just unbelievable how much of this there is. There's a lot of reasons to be concerned. Let's turn our attention to how bad it is, what companies are doing, and what might be done about it. So, Jeff, tell us if you would, about the work of the Center for Digital Democracy. Jeff - Well, for more than a quarter of a century, we have tracked the digital marketplace. As you said at the top, we understood in the early 1990s that the internet, broadband what's become today's digital environment, was going to be the dominant communications system. And it required public interest rules and policies and safeguards. So as a result, one of the things that our Center does is we look at the entire digital landscape as best as we can, especially what the ultra-processed food companies are doing, but including Google and Meta and Amazon and GenAI companies. We are tracking what they're doing, how they're creating the advertising, what their data strategies are, what their political activities are in the United States and in many other places in the world. Because the only way we're going to hold them accountable is if we know what they're doing and what they intend to do. And just to quickly follow up, Kelly, the marketers call today's global generation of young people Generation Alpha. Meaning that they are the first generation to be born into this complete digital landscape environment that we have created. And they have developed a host of strategies to target children at the earliest ages to take advantage of the fact that they're growing up digitally. Boy, pretty amazing - Generation Alpha. Kathryn, I have kind of a niche question I'd like to ask you because it pertains to my own career as well. So, you spent many years as an academic studying and writing about these issues, but also you were a strong advocacy voice. How did you go about balancing the research and the objectivity of an academic with advocacy you were doing? Kathryn - I think it really is rooted in my fundamental set of values about what it means to be an academic. And I feel very strongly and believe very strongly that all of us have a moral and ethical responsibility to the public. That the work we do should really, as I always have told my students, try to make the world a better place. It may seem idealistic, but I think it is what our responsibility is. And I've certainly been influenced in my own education by public scholars over the years who have played that very, very important role. It couldn't be more important today than it has been over the years. And I think particularly if you're talking about public health, I don't think you can be neutral. You can have systematic ways of assessing the impact of food marketing, in this case on young people. But I don't think you can be totally objective and neutral about the need to improve the public health of our citizens. And particularly the public health of our young people. I agree totally with that. Jeff let's talk about the concept of targeted marketing. We hear that term a lot. And in the context of food, people talk about marketing aimed at children as one form of targeting. Or, toward children of color or people of color in general. But that's in a way technological child's play. I understand from you that there's much more precise targeting than a big demographic group like that. Tell us more. Jeff - Well, I mean certainly the ultra-processed food companies are on the cutting edge of using all the latest tools to target individuals in highly personalized way. And I think if I have one message to share with your listeners and viewers is that if we don't act soon, we're going to make an already vulnerable group even more exposed to this kind of direct targeted and personalized marketing. Because what artificial intelligence allows the food and beverage companies and their advertising agencies and platform partners to do is to really understand who we are, what we do, where we are, how we react, behave, think, and then target us accordingly using all those elements in a system that can create this kind of advertising and marketing in minutes, if not eventually milliseconds. So, all of marketing, in essence, will be targeted because they know so much about us. You have an endless chain of relationships between companies like Meta, companies like Kellogg's, the advertising agencies, the data brokers, the marketing clouds, et cetera. Young people especially, and communities of color and other vulnerable groups, have never been more exposed to this kind of invasive, pervasive advertising. Tell us how targeted it can be. I mean, let's take a 11-year-old girl who lives in Wichita and a 13-year-old boy who lives in Denver. How much do the companies know about those two people as individuals? And how does a targeting get market to them? Not because they belong to a big demographic group, but because of them as individuals. Jeff - Well, they certainly are identified in various ways. The marketers know that there are young people in the household. They know that there are young people, parts of families who have various media behaviors. They're watching these kinds of television shows, especially through streaming or listening to music or on social media. Those profiles are put together. And even when the companies say they don't exactly know who the child is or not collecting information from someone under 13 because of the privacy law that we helped get enacted, they know where they are and how to reach them. So, what you've had is an unlimited amassing of data power developed by the food and beverage companies in the United States over the last 25 years. Because really very little has been put in their way to stop them from what they do and plan to do. So presumably you could get some act of Congress put in to forbid the companies from targeting African American children or something like that. But it doesn't sound like that would matter because they're so much more precise in the market. Yes. I mean, in the first place you couldn't get congress to pass that. And I think this is the other thing to think about when you think about the food and beverage companies deploying Generative AI and the latest tools. They've already established vast, what they call insights divisions, market research divisions, to understand our behavior. But now they're able to put all that on a fast, fast, forward basis because of data processing, because of data clouds, let's say, provided by Amazon, and other kinds of tools. They're able to really generate how to sell to us individually, what new products will appeal to us individually and even create the packaging and the promotion to be personalized. So, what you're talking about is the need for a whole set of policy safeguards. But I certainly think that people concerned about public health need to think about regulating the role of Generative AI, especially when it comes to young people to ensure that they're not marketed to in the ways that it fact is and will continue to do. Kathryn, what about the argument that it's a parent's responsibility to protect their children and that government doesn't need to be involved in this space? Kathryn - Well, as a parent, I have to say is extremely challenging. We all do our best to try to protect our children from unhealthy influences, whether it's food or something that affects their mental health. That's a parent's obligation. That's what a parent spends a lot of time thinking about and trying to do. But this is an environment that is overwhelming. It is intrusive. It reaches into young people's lives in ways that make it virtually impossible for parents to intervene. These are powerful companies, and I'm including the tech companies. I'm including the retailers. I'm including the ad agencies as well as these global food and beverage companies. They're extremely powerful. As Jeff has been saying, they have engaged and continue to engage in enormous amounts of technological innovation and research to figure out precisely how to reach and engage our children. And it's too much for parents. And I've been saying this for years. I've been telling legislators this. I've been telling the companies this. It's not fair. It's a very unfair situation for parents. That makes perfect sense. Well, Jeff, your Center produces some very helpful and impressive reports. And an example of that is work you've done on the vast surveillance of television viewers. Tell us more about that, if you would. Jeff - Well, you know, you have to keep up with this, Kelly. The advocates in the United States and the academics with some exceptions have largely failed to address the contemporary business practices of the food and beverage companies. This is not a secret what's going on now. I mean the Generative AI stuff and the advanced data use, you know, is recent. But it is a continuum. And the fact is that we've been one of the few groups following it because we care about our society, our democracy, our media system, et cetera. But so much more could be done here to track what the companies are doing to identify the problematic practices, to think about counter strategies to try to bring change. So yes, we did this report on video streaming because in fact, it's the way television has now changed. It's now part of the commercial surveillance advertising and marketing complex food and beverage companies are using the interactivity and the data collection of streaming television. And we're sounding the alarm as we've been sounding now for too long. But hopefully your listeners will, in fact, start looking more closely at this digital environment because if we don't intervene in the next few years, it'll be impossible to go back and protect young people. So, when people watch television, they don't generally realize or appreciate the fact that information is being collected on them. Jeff - The television watches you now. The television is watching you now. The streaming companies are watching you now. The device that brings you streaming television is watching you now is collecting all kinds of data. The streaming device can deliver personalized ads to you. They'll be soon selling you products in real time. And they're sharing that data with companies like Meta Facebook, your local retailers like Albertsons, Kroger, et cetera. It's one big, huge digital data marketing machine that has been created. And the industry has been successful in blocking legislation except for the one law we were able to get through in 1998. And now under the Trump administration, they have free reign to do whatever they want. It's going to be an uphill battle. But I do think the companies are in a precarious position politically if we could get more people focused on what they're doing. Alright, we'll come back to that. My guess is that very few people realize the kind of thing that you just talked about. That so much information is being collected on them while they're watching television. The fact that you and your center are out there making people more aware, I think, is likely to be very helpful. Jeff - Well, I appreciate that, Kelly, but I have to say, and I don't want to denigrate our work, but you know, I just follow the trades. There's so much evidence if you care about the media and if you care about advertising and marketing or if you care, just let's say about Coca-Cola or Pepsi or Mondalez. Pick one you can't miss all this stuff. It's all there every day. And the problem is that there has not been the focus, I blame the funders in part. There's not been the focus on this marketplace in its contemporary dimensions. I'd like to ask you both about the legislative landscape and whether there are laws protecting people, especially children from this marketing. And Kathy, both you and Jeff were heavily involved in advocacy for a landmark piece of legislation that Jeff referred to from 1998, the Children's Online Privacy Protection Act. What did this act involve? And now that we're some years in, how has it worked? Kathryn - Well, I always say I've been studying advertising in the digital media before people even knew there was going to be advertising in digital media. Because we're really talking about the earliest days of the internet when it was being commercialized. But there was a public perception promoted by the government and the industry and a lot of other institutions and individuals that this was going to be a whole new democratic system of technology. And that basically it would solve all of our problems in terms of access to information. In terms of education. It would open up worlds to young people. In many ways it has, but they didn't talk really that much about advertising. Jeff and I working together at the Center for Media Education, were already tracking what was going on in that marketplace in the mid-1990s when it was very, very new. At which point children were already a prime target. They were digital kids. They were considered highly lucrative. Cyber Tots was one of the words that was used by the industry. What we believed was that we needed to get some public debate and some legislation in place, some kinds of rules, to guide the development of this new commercialized media system. And so, we launched a campaign that ultimately resulted in the passage of the Children's Online Privacy Protection Act. Now it only governs commercial media, online, digital media that targets children under the age of 13, which was the most vulnerable demographic group of young people. We believe protections are really, really very important for teenagers. There's a lot of evidence for that now, much more research actually, that's showing their vulnerable abilities. And it has required companies to take young people into account when developing their operations. It's had an impact internationally in a lot of other countries. It is just the barest minimum of what we need in terms of protections for young people. And we've worked with the Federal Trade Commission over the years to ensure that those rules were updated and strengthened so that they would apply to this evolving digital media system. But now, I believe, that what we need is a more global advocacy strategy. And we are already doing that with advocates in other countries to develop a strategy to address the practices of this global industry. And there are some areas where we see some promising movement. The UK, for example, passed a law that bans advertising on digital media online. It has not yet taken effect, but now it will after some delays. And there are also other things going on for ultra processed foods, for unhealthy foods and beverages. So, Kathryn has partly answered this already, Jeff, but let me ask you. That act that we've talked about goes back a number of years now, what's being done more recently on the legislative front? Perhaps more important than that, what needs to be done? Well, I have to say, Kelly, that when Joe Biden came in and we had a public interest chair at the Federal Trade Commission, Lena Khan, I urged advocates in the United States who are concerned about unhealthy eating to approach the Federal Trade Commission and begin a campaign to see what we could do. Because this was going to be the most progressive Federal Trade Commission we've had in decades. And groups failed to do so for a variety of reasons. So that window has ended where we might be able to get the Federal Trade Commission to do something. There are people in the United States Congress, most notably Ed Markey, who sponsored our Children's Privacy Law 25 years ago, to get legislation. But I think we have to look outside of the United States, as Kathryn said. Beyond the law in the United Kingdom. In the European Union there are rules governing digital platforms called the Digital Services Act. There's a new European Union-wide policy safeguards on Generative AI. Brazil has something similar. There are design codes like the UK design code for young people. What we need to do is to put together a package of strategies at the federal and perhaps even state level. And there's been some activity at the state level. You know, the industry has been opposed to that and gone to court to fight any rules protecting young people online. But create a kind of a cutting-edge set of practices that then could be implemented here in the United States as part of a campaign. But there are models. And how do the political parties break down on this, these issues? Kathryn - I was going to say they break down. Jeff - The industry is so powerful still. You have bipartisan support for regulating social media when it comes to young people because there have been so many incidences of suicide and stalking and other kinds of emotional and psychological harms to young people. You have a lot of Republicans who have joined with Democrats and Congress wanting to pass legislation. And there's some bipartisan support to expand the privacy rules and even to regulate online advertising for teens in our Congress. But it's been stymied in part because the industry has such an effective lobbying operation. And I have to say that in the United States, the community of advocates and their supporters who would want to see such legislation are marginalized. They're under underfunded. They're not organized. They don't have the research. It's a problem. Now all these things can be addressed, and we should try to address them. But right now it's unlikely anything will pass in the next few months certainly. Kathryn - Can I just add something? Because I think what's important now in this really difficult period is to begin building a broader set of stakeholders in a coalition. And as I said, I think it does need to be global. But I want to talk about also on the research front, there's been a lot of really important research on digital food marketing. On marketing among healthy foods and beverages to young people, in a number of different countries. In the UK, in Australia, and other places around the world. And these scholars have been working together and a lot of them are working with scholars here in the US where we've seen an increase in that kind of research. And then advocates need to work together as well to build a movement. It could be a resurgence that begins outside of our country but comes back in at the appropriate time when we're able to garner the kind of support from our policymakers that we need to make something happen. That makes good sense, especially a global approach when it's hard to get things done here. Jeff, you alluded to the fact that you've done work specifically on ultra processed foods. Tell us what you're up to on that front. Jeff - As part of our industry analysis we have been tracking what all the leading food and beverage companies are doing in terms of what they would call their digital transformation. I mean, Coca-Cola and Pepsi on Mondelez and Hershey and all the leading transnational processed food companies are really now at the end of an intense period of restructuring to take advantage of the capabilities provided by digital data and analytics for the further data collection, machine learning, and Generative AI. And they are much more powerful, much more effective, much more adept. In addition, the industry structure has changed in the last few years also because of digital data that new collaborations have been created between the platforms, let's say like Facebook and YouTube, the food advertisers, their marketing agencies, which are now also data companies, but most notably the retailers and the grocery stores and the supermarkets. They're all working together to share data to collaborate on marketing and advertising strategies. So as part of our work we've kept abreast of all these things and we're tracking them. And now we are sharing them with a group of advocates outside of the United States supported by the Bloomberg Philanthropies to support their efforts. And they've already made tremendous progress in a lot of areas around healthy eating in countries like Mexico and Argentina and Brazil, et cetera. And I'm assuming all these technological advances and the marketing muscle, the companies have is not being used to market broccoli and carrots and Brussels sprouts. Is that right? Jeff - The large companies are aware of changing attitudes and the need for healthy foods. One quick takeaway I have is this. That because the large ultra processed food companies understand that there are political pressures promoting healthier eating in North America and in Europe. They are focused on expanding their unhealthy eating portfolio, in new regions specifically Asia Pacific, Africa, and Latin America. And China is a big market for all this. This is why it has to be a global approach here, Kelly. First place, these are transnational corporations. They are creating the, our marketing strategies at the global level and then transmitting them down to be tailored at the national or regional level. They're coming up with a single set of strategies that will affect every country and every child in those countries. We need to keep track of that and figure out ways to go after that. And there are global tools we might be able to use to try to protect young people. Because if you could protect young, a young person in China, you might also be able to protect them here in North Carolina. This all sounds potentially pretty scary, but is there reason to be optimistic? Let's see if we can end on a positive note. What do you think. Do you have reason to be optimistic? Kathryn - I've always been an optimist. I've always tried to be an optimist, and again, what I would say is if we look at this globally and if we identify partners and allies all around the world who are doing good work, and there are many, many, many of them. And if we work together and continue to develop strategies for holding this powerful industry and these powerful industries accountable. I think we will have success. And I think we should also shine the spotlight on areas where important work has already taken place. Where laws have been enacted. Where companies have been made to change their practices and highlight those and build on those successes from around the world. Thanks. Jeff, what about you? Is there reason to be optimistic? Well, I don't think we can stop trying, although we're at a particularly difficult moment here in our country and worldwide. Because unless we try to intervene the largest corporations, who are working and will work closely with our government and other government, will be able to impact our lives in so many ways through their ability to collect data. And to use that data to target us and to change our behaviors. You can change our health behaviors. You can try to change our political behaviors. What the ultra-processed food companies are now able to do every company is able to do and governments are able to do. We have to expose what they're doing, and we have to challenge what they're doing so we can try to leave our kids a better world. It makes sense. Do you see that the general public is more aware of these issues and is there reason to be optimistic on that front? That awareness might lead to pressure on politicians to change things? Jeff - You know, under the Biden administration, the Federal Trade Commission identified how digital advertising and marketing works and it made it popular among many, many more people than previously. And that's called commercial surveillance advertising. The idea that data is collected about you is used to advertise and market to you. And today there are thousands of people and certainly many more advocacy groups concerned about commercial surveillance advertising than there were prior to 2020. And all over the world, as Kathryn said, in countries like in Brazil and South Africa and Mexico, advocates are calling attention to all these techniques and practices. More and more people are being aware and then, you know, we need obviously leaders like you, Kelly, who can reach out to other scholars and get us together working together in some kind of larger collaborative to ensure that these techniques and capabilities are exposed to the public and we hold them accountable. Bios Kathryn Montgomery, PhD. is Research Director and Senior Strategist for the Center for Digital Democracy (CDD). In the early 90s, she and Jeff Chester co-founded the Center for Media Education (CME), where she served as President until 2003, and which was the predecessor organization to CDD. CME spearheaded the national campaign that led to passage of the 1998 Children's Online Privacy Protection Act (COPPA) the first federal legislation to protect children's privacy on the Internet. From 2003 until 2018, Dr. Montgomery was Professor of Communication at American University in Washington, D.C., where she founded and directed the 3-year interdisciplinary PhD program in Communication. She has served as a consultant to CDD for a number of years and joined the full-time staff in July 2018. Throughout her career, Dr. Montgomery has written and published extensively about the role of media in society, addressing a variety of topics, including: the politics of entertainment television; youth engagement with digital media; and contemporary advertising and marketing practices. Montgomery's research, writing, and testimony have helped frame the national public policy debate on a range of critical media issues. In addition to numerous journal articles, chapters, and reports, she is author of two books: Target: Prime Time – Advocacy Groups and the Struggle over Entertainment Television (Oxford University Press, 1989); and Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet (MIT Press, 2007). Montgomery's current research focuses on the major technology, economic, and policy trends shaping the future of digital media in the Big Data era. She earned her doctorate in Film and Television from the University of California, Los Angeles. Jeff Chester is Executive Director of the Center for Digital Democracy (CDD), a Washington, DC non-profit organization. CDD is one of the leading U.S. NGOs advocating for citizens, consumers and other stakeholders on digital privacy and consumer protections online. Founded in 1991, CDD (then known as the Center for Media Education) led the campaign for the enactment of the Children's Online Privacy Protection Act (COPPA, 1998). During the 1990s it also played a prominent role in such issues as open access/network neutrality, diversity of media ownership, public interest policies for children and television, as well the development of the FCC's “E-Rate” funding to ensure that schools and libraries had the resources to offer Internet services. Since 2003, CDD has been spearheading initiatives designed to ensure that digital media in the broadband era fulfill their democratic potential. A former investigative reporter, filmmaker and Jungian-oriented psychotherapist, Jeff Chester received his M.S.W. in Community Mental Health from U.C. Berkeley. He is the author of Digital Destiny: New Media and the Future of Democracy (The New Press, 2007), as well as articles in both the scholarly and popular press. During the 1980s, Jeff co-directed the campaign that led to the Congressional creation of the Independent Television Service (ITVS) for public TV. He also co-founded the National Campaign for Freedom of Expression, the artist advocacy group that supported federal funding for artists. In 1996, Newsweek magazine named Jeff Chester one of the Internet's fifty most influential people. He was named a Stern Foundation “Public Interest Pioneer” in 2001, and a “Domestic Privacy Champion” by the Electronic Privacy Information Center in 2011. CDD is a member of the Transatlantic Consumer Dialogue (TACD). Until January 2019, Jeff was the U.S. co-chair of TACD's Information Society (Infosoc) group, helping direct the organization's Transatlantic work on data protection, privacy and digital rights.

Live from Salsify's Digital Shelf Summit in New Orleans,a great and always fun conversation with Chris Perry from FirstMovr on his session at DSS on TIL DEATH DO US CART! We go all over the digital landscape and land on talking Retail Media Networks and how Kroger has a great opportunity. Always Off Brand is always a Laugh & Learn!  Guest: Chris Perry LinkedIn: https://www.linkedin.com/in/chrisaperry/    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

This week's show featured Taylor Ullom and David Mike with Hero's Encore describing their services for military and first responders, David Frolio and Chris Perry of the Florence Community Theater inviting the public to see their latest production from this nonprofit company that funds preservation of historic buildings, and Kari Lundeen with the Nebraska Community Blood Bank talking about their upcoming May 5th blood drive.

Live shows from New Orleans at the Digital Shelf Summit conference. Wow, we started off with all the stars and then Jeff Cohen with Amazon joins the conversation! A spectacular episode all in the same room, sitting around the table! So much fun and great topics all around the Digital Shelf Guest: Betsy Jeff Cohen LinkedIn:https://www.linkedin.com/in/jeffreycohen/   Guest:Chris Perry  LinkedIn: https://www.linkedin.com/in/chrisaperry/   Guest: Ash McMullen  Linkedin: https://www.linkedin.com/in/ashmcmullen/   Guest: Lena Moriarty LinkedIn: https://www.linkedin.com/in/lenamoriarty/    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

NOTE: For Ad-Free Episodes, 100+hrs of Bonus Content and More - Visit our Patreon at https://www.patreon.com/thewheelweavespodcastFind us on our Instagram, Twitter, YouTube & Website, and join the conversation on Discord!In this episode Dani and Brett discuss Chapter 43 and Chapter 44 of Towers of Midnight!We would like to give a huge thank you to our patrons who renewed their pledges for another year! Thanks to Andrea Ramirez, Michael Langer, Big C, nyghtrunner_prime, Michael Roberts, Tim Gruber, and Darin Douglass!!We want to thank and welcome Jane (not Victoria), Richard Lindsley, Louise Murphy, and Chris Perry to The Wheel Weaves Patreon Team!! Thank you so much, we really appreciate your support!!We would like to acknowledge and thank our Executive Producers Brandy and Aaron Kirkwood, Sean McGuire, Janes, LightBlindedFool, Green Man, Margaret, Big C, Bennett Williamson, Hannah Green, Noralia, Geof Searles, Erik Reed, Greysin Ishara, Ashlee Bradley, Helena Jacobsen, Matthew Mendoza, Cyndi, and Daniel Moore!The Wheel Weaves is hosted and edited by Dani and Brett, produced by Dani and Brett with Passionsocks, Cody Fouts, Benjamin, Jamie Young, Magen, Jared Berg, Rikky Morrisette, Adam, Mozyme, Michelle Forbes, MKM, Antoine Benoit, Lawrence Bradley, Colby T, Gabby Young, Ricat, Zane Sciacca, Matrix, Matt Truss, The Albatross, Bratimus Prime, Sarah Creech, Saverio Bartolini, Sims and Chris G.; with music by Audionautix.Check out our partner - the Spoiler-Free Wiki - Spliki.com - Your main first time reader, Spoiler-Free WoT information source!Don't forget to leave us that 5 star review if you enjoy the show for a chance to win exclusive merchandise!Check out https://www.thewheelweavespodcast.com for everything The Wheel Weaves!Become a supporter of this podcast: https://www.spreaker.com/podcast/the-wheel-weaves-podcast-a-wheel-of-time-podcast--5482260/support.

Chief Education Officer of FIRSTMOVR Chris Perry is back! He has songs, he has unbelievable information on Digital EndCaps, how is AI and RUFUS affecting your Product Detail Pages and much more. Chris works with the largest CPG companies in the US and shares how they are thinking about the PDP race!  Tons of Juicy Nuggets!  Always Off Brand is Ecommerce Simplified, Learn & Laugh!    Guest: Chris Perry  LinkedIn: https://www.linkedin.com/in/chrisaperry/ Company: https://firstmovr.com/      FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

The future of the print, promo, and apparel industry is shaped by the next generation and the leaders who embrace them. In this special episode of Meet Us in the Kitchen, Kate Alavez, President of PromoShop, hosts a candid conversation on how to recruit, nurture, and empower emerging talent. Joined by Victoria Ramos from PromoShop and Chris Perry from University Tees, the discussion dives into shifting values, workplace expectations, and what it takes to create an environment where young professionals thrive.

Loyalty is one of the most important components of love. It can also be one of the greatest drivers of your competitive advantage and growth in financially challenging times. Chris Perry, Chief Learning Officer at firstmovr and our own Lauren Livak Gilbert teamed up to dig into the best new practices of loyalty and describe them in a new research report, 8 Love Languages of Shopper Loyalty. We dive into their advice on how to most effectively build your relationship and turn your best customers into even better customers and, ultimately, your advocates.

From sensational headlines to practical applications, industry visionaries Chris Perry and Jason Alan Snyder join the podcast to examine the state of AI in marketing today. Huge shifts are underway as brands consider how to apply AI in response to this “year of agents,” regulatory implications and determining what is manipulation versus participation. Those who win will be the brands that make AI their most powerful partner.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplaces Services, and Jordan Ripley, Director of Retail Operations. Joining us today is none other than Chris Perry of firstmovr — a frequent guest and the industry's go-to “CPG whisperer.” Chris is here to introduce The ENDCAPS, his innovative new industry award that debuted just a few months ago. We'll explore key insights from the recently announced grocery category winners and get a sneak peek at what's ahead as other categories and brands compete for ENDCAP supremacy this year. Don't miss this exciting conversation—tune in now!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Chris discuss: Importance of a detailed rubric for shopper-centric content. Consistency, storytelling, and clarity in visual content to engage shoppers. Digital shelves require ongoing updates and feedback-driven enhancements. Targeting content appropriately, maintaining relevance, and engaging storytelling. Emphasis on mobile-friendly content length and visibility. Creative mobile hero images maximizing product appeal. Comparison of platform restrictions, with Amazon being more restrictive than Target and Walmart. Avoiding overlays that obscure important content through regular audits. End Cap Awards Introduction to the End Cap awards for excellence in digital merchandising. Methodology and objective assessment by industry judges. Focus on U.S. markets initially, with potential international expansion. Shopper centricity, mobile optimization, and sales growth incrementality as key factors. Future improvements include accessibility, ADA compliance, and retailer-specific tailoring. Complexity of ROI, focusing on leading metrics and actions instead of just lagging metrics. Examples of inclusive marketing approaches like razor brands attracting new and maintaining existing customers. Enhancing PDPs with User-Generated Content to boost customer confidence. Legal considerations and innovative uses of influencer content and statistical endorsements. Storytelling and Incrementality: Effective PDPs answering essential consumer questions and utilizing cross-selling strategies. Highlighting marketing occasions such as Super Bowl or back-to-school for sales driving.  

Dr. Christopher A. Perry, an Assistant Professor at Eastern Kentucky University, began his fitness journey at Penn State University, where he developed a robust background in Strength & Conditioning leading to 17 years in the industry to date. His academic path, leading through a PhD at Arizona State University, deepened his expertise in Exercise Science & Sports, Sleep & Circadian Rhythms, and Nutrition. Chris's current research focuses on sleep, movement analysis, and CO2 tolerance, particularly in tactical populations and collegiate athletes. His work aims to enhance performance, wellness, and longevity health outcomes, demonstrating his commitment to advancing the field of exercise and sports science. Beyond his academic pursuits, Chris is an executive performance coach, weight loss consultant, fitness entrepreneurship mentor, podcast host, and enjoys engaging in coffee culture and movie discussions. Work with RAPID Health Optimization Links: Work with Dr. Chris Perry Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs. In this episode… As brands grapple with small teams and increased content demands, compelling, optimized content remains a priority. In a landscape where even a 1% improvement can produce significant gains, how can brands ensure their content resonates with target audiences across channels? With platform and retailer algorithms ranking content based on qualitative and quantitative factors, eCommerce thought leader Chris Perry emphasizes the importance of conducting content page audits. This includes measuring keywords for specific categories, identifying your target audience, including relevant images, and ensuring your titles reach the required character count. Updating your PDPs with a single image can increase conversion rates by 2%. Chris also recommends optimizing your content for mobile devices to meet customers where they shop. This involves creating user-friendly designs and prioritizing image creation. Tune in to this episode of The Digital Deep Dive as Aaron Conant hosts Chris Perry, the Co-founder and Chief Learning Officer at firstmovr, to discuss optimizing content for the digital shelf. Chris explains how to test content creation tools, how to produce and measure full-funnel content, and firstmovr's ENDCAPS educational program.

Dr. Christopher A. Perry, an Assistant Professor at Eastern Kentucky University, began his fitness journey at Penn State University, where he developed a robust background in Strength & Conditioning leading to 17 years in the industry to date. His academic path, leading through a PhD at Arizona State University, deepened his expertise in Exercise Science & Sports, Sleep & Circadian Rhythms, and Nutrition. Chris's current research focuses on sleep, movement analysis, and CO2 tolerance, particularly in tactical populations and collegiate athletes. His work aims to enhance performance, wellness, and longevity health outcomes, demonstrating his commitment to advancing the field of exercise and sports science. Beyond his academic pursuits, Chris is an executive performance coach, weight loss consultant, fitness entrepreneurship mentor, podcast host, and enjoys engaging in coffee culture and movie discussions.   Work with RAPID Health Optimization Links: Dr. Christopher Perry on Instagram Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

3 hours and 9 minutes The Sponsors Thank you to Underground Printing for making this all possible. Rishi and Ryan have been our biggest supporters from the beginning. Check out their wide selection of officially licensed Michigan fan gear at their 3 store locations in Ann Arbor or learn about their custom apparel business at undergroundshirts.com. Our associate sponsors are: Peak Wealth Management, Matt Demorest - Realtor and Lender, Ann Arbor Elder Law, Michigan Law Grad, Human Element, Sharon's Heating & Air Conditioning, The Sklars Brothers, the Autograph: Fandom Rewarded app, Champions Circle, Winewood Organics, Community Pest Solutions, and Venue by 4M where we recorded this. 1. Hahahahahahahaha Starts at 1:00 lol. lmao. An NIL booster in Dayton has no soul because MICHIGAN SUCKED IT OUT OF HIS CHEST. THE PUNTERS MOCKED YOU. There has never been a season like this that we have experienced. This is the most surprising win since we've started watching Michigan football. Ohio State probably wins easily if they just play their game but they played too conservatively. WE IOWA'D THEM. It was a little windy :( Michigan didn't get to knock them out of the playoff but now they have to regroup and win four playoff games instead of three. They should've gotten that QB that went to Syracuse. Ryan Day's insecurities are coming back to haunt him and they snowballed in this game, he's never had to learn how to lose. Ohio State is 10-2 and their fans are miserable.  [The rest of the writeup and the player after THE JUMP]  2. Defense vs Ohio State Starts at 32:56 Let's all apologize to Wink Martindale. Mason Graham does not play defensive end, so thanks for that. Was all the weird stuff all season a rope-a-dope?? Kenneth Grant had the best game he's ever had in a Michigan uniform. Ohio State's offensive line is one of their biggest issues and they played into Michigan's biggest strength, the defensive line. They didn't run their running quarterback. Quinshon Judkins was supposed to be that guy and Makari Paige cancelled that. Who on Ohio State has dat dawg in them? Ohio State probably could've dumbed down their offense and scored more than 10 points. Rod Moore was still the Sainristil of this defense even though he didn't play. They just didn't call holding in this game. 3. Hot Takes, Offense, Game Theory, and Special Teams Starts at 59:36 Takes hotter than anything Ryan Day sits on. Kalel Mullings had the most hoss-like game since Chris Perry. On 3rd and long they still give it to Kalel even when the percentage of success was low. Michigan's last two drives before the kneel down ate up almost a whole quarter of time. Where will Davis Warren be next year? No matter what, he's entered the lore of Michigan football. Was Michigan playing too safe as a 21 point underdog or was their bag of plays just not that deep? Zvada is the #1 FEI kicker by a billion. Tyler Morris caught the punts, woo! College kickers are back and Ryan Day is haunted by them! Ohio State still just doesn't have it in short yardage. Ryan Day doesn't believe he can get that one yard, but he keeps trying. The first incident is a kerfuffle, the post-game was a level 4 melee. With respect to the pepper spray - now the wind is important! Michigan turned Ohio State into Michigan State. Gus Johnson had a horrible game. Three controversial non-PI calls that went against Michigan. Jeremiah Smith is going to be a physical athlete that drives Seth and Craig crazy for the next two years. Need a seppuku touchdown celebration.  4. Around the Big Ten with Jamie Mac   Starts at 2:16:55 Indiana 66, Purdue 0 This game was one yard away from a total rutger. Ryan Walters was fired immediately after, he was 5-19 at Purdue. If you're Indiana, who do you want to play in the playoffs? Who does Purdue replace as their coach?  Iowa 13, Nebraska 10 Iowa wins with five total first downs and 49 rushing yards. Nebraska dominated this game all the way and still lost by one score. Michigan ended their season by finally being Iowa with upside. Cade seems to have left the program.  Rutgers 41, Michigan State 14 You've gotta really be nervous about Aidan Chiles moving forward if you're a Michigan State fan. After the game Chiles had some spicy quotes about the fans. Michigan State might not be able to just portal fix things. Jonathan Smith might not be mean enough to coach Michigan State.  Illinois 38, Northwestern 28 Northwestern outgains Illinois but turns the ball over four times. AJ Henning has 119 receiving yards.  UCLA 20, Fresno State 14 UCLA gets to 5-7 after looking absolutely terrible at the start of the year. They're a team to watch out for in the portal, though. It'll be a whole new team.  Penn State 44, Maryland 7 Maryland goes up 7-0 and then decides not to do football. They're a dead fish right now but hey they still beat USC. Penn State earns a spot in the Big Ten championship game in a year where they don't beat Michigan or Ohio State. Would they be the #1 overall seed if they win the Big Ten?? Notre Dame 49, USC 35 Notre Dame gets TWO ~100 yard pick sixes. Does USC need to think about moving on from Lincoln Riley?  Oregon 49, Washington 21 Oregon is the team that combines the west coast passing attack with a running attack better than anyone. The ducks crunch the OW game. Oregon gets 10 sacks!  Minnesota 24, Wisconsin 7 A slow motion blowout. How does Wisconsin recover from this season? Fickell is on contract until 2029.   MUSIC: Carry Me Ohio"-- Sun Kil Moon "Crybaby" -- Cults "Bloodbuzz Ohio" -- The National “Across 110th Street”—JJ Johnson and his Orchestra    

Amazing episode with the wicked smart, funny and entertaining Chris Perry from firstmover. We cover joint business plans, category captains and Chris even sang for us!  Always Off Brand is Ecommerce Simplified, Learn & Laugh!  Our SPONSOR is back! They are back MAGIC MIND!!  Go to their website! https://magicmind.com/pages/hp-v1   Scott has been using Magic Mind and is the best MENTAL PERFORMANCE Shot there is out there! Our listeners get a FREE trial offer to try out Magic Mind for yourself and get the mental performance you want! Get a 3 sample pack for free! And now you can get 20% off one-time purchase and subscriptions.    CODES: ALWAYSOFF20 -  https://magicmind.com/ALWAYSOFF20   - 20% off for one-time purchases and subscriptions- the rest of the episodes   ALWAYSOFFTRIAL -  https://magicmind.com/ALWAYSOFFTRIAL  - get a 3 sample pack for free- 1st episode   QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/   Guest: Chris Perry  Linkedin: https://www.linkedin.com/in/chrisaperry/ Website:  https://firstmovr.com/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

Tonight, Chris Perry, Director of Communications and Commissioner of the WCHL and MCH, talking all things ACHA M1 hockey!  Plus, the third and final coaches rankings of the season are out.  Join Scott and Steven for the latest news from the ACHA on ITHSWpodcasts.Podbean.com, or wherever you get your favorite podcast!  For more, click like and subscribe and go to ITHSWpodcasts.Podbean.com

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. We're joined by two of our favorite podcast guests - Chris Perry and Oskar Kaszubski of firstmovr.  In this episode, we're sharing some key takeaways from the report they released earlier this year that represents a guide to something they're calling “Omnicategory Captaincy.”  Sounds interesting? Tune in to find out more.   KEY TAKEAWAYS In this episode, Julie, Chris, and Oskar discuss: Introduction to Omni-Category Captaincy: Chris and Oskar introduce their innovative report on omni-category captaincy, transforming traditional category management by integrating multiple channels, both online and offline. Key Pirate-Themed Criteria for Success: The report's pirate motif brings a creative flair to critical success elements: Tight Ship: Day-to-day excellence. Pirate Code: Establishing a joint business plan (JBP) and routines. Compass: Industry thought leadership. Fair Winds: Traffic and demand generation. Bounty: Incremental growth. Treasure Island: Data sharing and utilization of data cleanrooms. Map: Online category navigation. Fly the Colors: Enhancing user experience and shopper journey. Insights from the Digital Shelf Institute event and upcoming plans for a dedicated captaincy event and podcast. The critical need for brands to avoid complacency and continuously innovate to maintain market share. Addressing the gap between recognizing individual actions and integrating them holistically for true category captaincy. Overcoming resistance in C-suites to the critical role of digital content, especially in light of inflation and shifting consumer preferences. Detailed audits and the importance of optimizing the shopper experience—learn from mistakes and improvements seen with major retailers like Walmart and Kroger. Leveraging partnerships and thought leadership to demonstrate commitment and drive mutual benefits.

We are definitely in test and learn mode in AI, and many organizations are struggling with how to structure and focus their experiments to move past the hype towards impact. Well, struggle no longer! Or, at least, struggle less, thanks to the learned minds at firstmovr, who have taken the fruits of their AI strategy engagements with their clients and turned them into a framework called the MAITRIX. Chris Perry and Oskar Kaszubski rejoined the pod to offer you the blue pill that will help you make order from chaos and align the organization on a meaningful AI path.

This episode of the EYE ON SCI-FI podcast introduces 'The New Pioneers,' a remarkable animated science fiction short film set in the far future. Directed by Chris Perry and co-written by Perry and Michael Schurter, the film follows an orphan teen named Mynn who bravely defends a small human camp from a creature attacking their protective electric shield.Subscribe to the podcast via RSS, Apple Podcasts, Pocket Casts or Amazon Music.To subscribe to the newsletter, explore the podcast archive, support the podcast, and more, visit EYE ON SCI-FI Link Tree.Episode Links:Watch The New Pioneers: https://vimeo.com/bitfilms/np

Ever wondered how muscle breakdown during your workouts could turn deadly? Tune in for an enlightening discussion with Dr. Chris Perry, an ER physician and head of the ICU in Jersey, as we uncover the complexities of rhabdomyolysis. Whether you're a trainer, fitness enthusiast, or just someone keen to understand the health risks of overexertion, this episode promises essential insights. Dr. Perry breaks down the biochemical intricacies and warning signs of rhabdo, emphasizing the importance of recognizing the boundaries between beneficial exercise and harmful strain.We also share cautionary tales like that of "Rabdo Randy," whose intense workout regimen landed him in the hospital with critically high creatine kinase levels. Learn why hydration is more than just a buzzword and how it plays a crucial role in preventing serious conditions like heat-related illnesses and rhabdomyolysis. Plus, we underscore the importance of lifelong learning in the fitness world, urging listeners to step outside their comfort zones and continuously seek knowledge. This episode is a must-listen for anyone committed to a safe and informed fitness journey.Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show! Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=enTikTok: https://www.tiktok.com/@showupfitnessinternshipWebsite: https://www.showupfitness.com/Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitnessNASM study guide: ...

Send us a Text Message.What if embracing a new role in your golden years could bring unparalleled joy and fulfillment? Join us as we sit down with Chris Perry, a retired Cincinnati Police Officer turned Senior Resource Officer in Amberley Village. Chris shares his remarkable journey from law enforcement to passionately supporting senior citizens, weaving in personal anecdotes about connecting elders with essential resources and combating isolation. His story is a testament to the powerful impact of community service and the joy that comes from enhancing the quality of life for seniors.Ever thought about finding purpose in the most unexpected places? Meet Chris, a 50-year-old motorcycle racer who discovered healing and growth through his love for the sport. After multiple surgeries and wrestling with PTSD, Chris found that the discipline and focus required in racing mirrored his journey towards mental wellness. Listen as he recounts his experiences, from setting small, achievable goals to mentoring others facing similar challenges. Chris's narrative is a heartfelt exploration of how passion and resilience can transform lives, capped by a moving story of helping someone create a cherished family memory.We round off the episode with invaluable insights into emotional resilience, self-care, and mentorship. Chris opens up about moving away from unhealthy coping mechanisms towards a more supportive, empathetic approach. He discusses the significance of financial planning for first responders, the importance of living within one's means, and the necessity of self-care. Chris also delves into mentoring younger colleagues, emphasizing empathy and persistence. We cap off with a note of gratitude to our listeners and an invitation to connect and suggest future guests. Prepare to be inspired by stories of growth, community, and the powerful impact of compassionate support.As a First Responder, you are critical in keeping our communities safe. However, the stress and trauma of the job can take a toll on your mental health and family life. If you're interested in personal coaching, contact Jerry Lund at 801-376-7124. Let's work together to get you where you want to be and ensure a happy and healthy career.Podcast Website www.enduringthebadgepodcast.com/Podcast Instagram www.instagram.com/enduringthebadgepodcast/Podcast Facebook www.facebook.com/EnduringTheBadgePodcast/Podcast Calendar https://calendly.com/enduringthebadge/enduring-the-badge-podcastPersonal Coaching https://calendly.com/enduringthebadge/15minHost Instagram www.instagram.com/jerryfireandfuel/ Host Facebook www.facebook.com/jerrydeanlund

Join me, Dr Mike T Nelson, on the Flex Diet Podcast as I welcome Dr. Chris Perry, a distinguished researcher and coach from Rapid Health Optimization, to discuss the fascinating world of sleep research. Listen in as we discuss topics like standard sleep hygiene, the impacts of sleep restriction, and the intriguing U-shaped curve related to sleep duration risks. Dr. Perry offers invaluable insights into the challenges faced by shift workers and military personnel, sharing practical strategies to improve sleep quality based on both academic research and real-world coaching experience.Sponsors:Check out Dr Perry's top 4 action items to improve your sleep:  https://miketnelson.com/flex4.Tecton Life Ketone drink! https://tectonlife.com/ DRMIKE to save 20%Episode Chapters:(0:00:00) - Sleep Research and Strategies for Improvement(0:14:06) - Individual Variability in Sleep Needs(0:25:07) - Understanding Sleep Restriction for Improved Sleep(0:28:38) - Enhancing Sleep With Restriction Therapy(0:32:43) - Challenges of Shift Work and Sleep(0:39:47) - Exploring Stress and Sleep Relationships(0:49:16) - Neurological Solutions for Sleep IssuesFlex Diet Podcast Episodes You May Enjoy:Episode 129: Why Telling Your Clients to Sleep More Is Horrible AdviceEpisode 266: Health Beyond the Gym with Expert Advice on Wellness and Aging From Ashleigh VanHoutenConnect with Dr Perry:Instagram: https://www.instagram.com/drcperry001/Rapid Health Optimization: https://rapidhealthreport.com/Get In Touch:Instagram: https://www.instagram.com/drmiketnelson/YouTube: https://www.youtube.com/channel/UCn1aTbQqHglfNrENPm0GTpgEmail: https://miketnelson.com/contact-us/

Dr. Christopher A. Perry, an Assistant Professor at Eastern Kentucky University, began his fitness journey at Penn State University, where he developed a robust background in Strength & Conditioning leading to 17 years in the industry to date. His academic path, leading through a PhD at Arizona State University, deepened his expertise in Exercise Science & Sports, Sleep & Circadian Rhythms, and Nutrition. Chris's current research focuses on sleep, movement analysis, and CO2 tolerance, particularly in tactical populations and collegiate athletes. His work aims to enhance performance, wellness, and longevity health outcomes, demonstrating his commitment to advancing the field of exercise and sports science. Beyond his academic pursuits, Chris is an executive performance coach, weight loss consultant, fitness entrepreneurship mentor, podcast host, and enjoys engaging in coffee culture and movie discussions. Work with RAPID Health Optimization Dr. Christopher Perry on Instagram Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

In episode 64 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss category management, leadership, and best practices with Chris Perry, chief learning officer, firstmovr.  This episode also features Mary Brett Whitfield, senior vice president of shopper insights at Kantar, to discuss welcomed trends being tracked in Kantar's ShopperScape data. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn Rachel's contact information: rachel.dalton@kantar.com Rachel's LinkedIn

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. Today we're diving into the transformative technologies shaping the future of retail. Joining us are two pioneering minds in omnichannel education and AI, Chris Perry and Oskar Kaszubski, the founders of Firstmovr.  In this episode, we dissect key findings from Firstmovr's latest report and explore actionable insights that both large enterprises and smaller brands can leverage in this rapidly evolving landscape. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Chris, and Oskar discuss: Essential components for effective AI implementation: commitment, focus, leadership, vision, strategies, goals, resources, assessment, and communication. AI for Smaller Brands: Leveraging AI for content optimization and new insights, is particularly beneficial for brands with limited resources. AI Misconceptions: AI is not an "easy button". The importance of time, discernment, and realistic expectations in AI adoption. AI Go-to-Market Loop and Ecosystem: Chris introduces the AI go-to-market loop and talks about the complexities and legal considerations in AI implementation. Data Limitations and AI Reliability: Insufficient data volumes ("hallucinations" and unreliable analytics). Need for larger token models to improve AI reliability. Strategic Business Considerations: Challenges in managing rapid AI development and aligning expectations with reality. Establishing guidelines, training, and considering an "AI czar" for successful AI integration. Traditional vs. AI-Enhanced Consumer Journeys: The "infinity loop" and expansion of the traditional four P's of marketing to eight P's. Emphasis on platforms, proposition, presence, promotion, performance, people, process, and partnerships. Retail Media and AI: How AI impacts retail platforms and the necessity for retailers to balance personalized AI responses with monetized media placements. The future automated nature of purchases and the need to rethink retail media. AI in Sentiment Analysis and Ad Optimization: AI's role in extracting insights from social media and product reviews. Limitations in AI's effectiveness in ad optimization and performance analysis due to token limitations. Outlook on ongoing AI advancements and potential future interactions within retail.

In this episode, we delve into the captivating world of indie animated short film, 'The Incident At Tower 37' by Chris Perry. Set on a desert planet with one pristine lake remaining, an enormous installation is draining the oasis of its life-giving water. But mysterious saboteurs intend on stopping it.Watch The Incident At Tower 37Subscribe to the podcast via RSS, Apple Podcasts, Pocket Casts or Amazon Music.To subscribe to the newsletter, explore the podcast archive, support the podcast, and more, visit EYE ON SCI-FI Link Tree.

In our last episode recorded live at The Value Of Biogas East, Matt talks to Chris Perry the President of CKP Farms LTD. about his evolving farm business and advancements in the biogas space.

Dave connects with Chris Perry, Co-Founder and Chief Learning Officer at firstmovr.  firstmovr is an Omni Education and Change Management organization for CPGs, retailers and agencies.  They host many industry events throughout the year and publish a number of free resources, including the recently-released ebook, "Omnigeddon: 2024 Commerce Expectations for Boomsday Preppers."Chris shares an overview of firstmovr (7:57), an outline of their "Smarter Growth" concept (13:21), some recent client creative examples he's a fan of (16:57), his hopes and concerns about AI (26:48), and his predictions for the next 12 months and beyond (34:02).Download "Omnigeddon" for free here: https://firstmovr.com/wp-content/uploads/2024/02/Omnigeddon.pdfConnect with Chris on LinkedIn: https://firstmovr.com/wp-content/uploads/2024/02/Omnigeddon.pdfGet in touch with the firstmovr team: hello@firstmovr.comTake advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

McLaren Flat fruit & nut specialist, Chris Perry said, "The moist, cool conditions, didn't really aid fruit set". 

Dr. Christopher A. Perry, an Assistant Professor at Eastern Kentucky University, began his fitness journey at Penn State University, where he developed a robust background in Strength & Conditioning leading to 17 years in the industry to date. His academic path, leading through a PhD at Arizona State University, deepened his expertise in Exercise Science & Sports, Sleep & Circadian Rhythms, and Nutrition. Chris's current research focuses on sleep, movement analysis, and CO2 tolerance, particularly in tactical populations and collegiate athletes. His work aims to enhance performance, wellness, and longevity health outcomes, demonstrating his commitment to advancing the field of exercise and sports science. Beyond his academic pursuits, Chris is an executive performance coach, weight loss consultant, fitness entrepreneurship mentor, podcast host, and enjoys engaging in coffee culture and movie discussions. Dr. Chris Perry on Instagram Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram  

This episode of the HyperFast Agent Summit podcast features a look at the 2024 HyperFast Sales Summit. Dan Lesniak introduces  a panel of top real estate agents that shared their expertise on thriving in the ever-evolving real estate market. The panel, moderated by Lani Meade, featured Chris Perry, Keith James, Nikki Lagouros, and Carolyn Young, each bringing their unique perspective on achieving significant sales volumes. From leveraging social media to mastering the art of follow-up, the discussion covered a wide range of strategies essential for modern real estate success.   The agents emphasized the importance of personal branding, particularly in localized markets, and the strategic use of platforms like Zillow and social media to generate and nurture leads. The conversation also highlighted the critical role of persistence and personal connection in converting leads over time, with examples of nurturing relationships spanning years. The panelists agreed that regardless of market conditions, opportunities abound for those ready to adapt and innovate, underscoring the timeless value of solid relationships and a customer-centric approach in the real estate industry.   If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.   Join these top agents at they discuss:    **Leveraging Social Media for Real Estate**: Chris Perry and Keith James highlighted the importance of using social media platforms like Instagram, TikTok, and YouTube to generate leads and establish a strong personal brand, emphasizing the need for authentic and engaging content tailored to one's personality and audience preferences.   **Niche Specialization and Local Expertise**: Nikki Lagouros shared her success story in dominating the Reston, Virginia market by focusing intensely on a specific area, showcasing the power of becoming the go-to expert in a particular locale to boost referrals and recognition.   **The Power of Follow-Up**: The panelists underscored the critical role of consistent follow-up in converting leads, with examples of nurturing potential clients over extended periods, ranging from months to years, through personalized communication and relationship-building.   **Collaboration and Networking**: The importance of building relationships within the industry was discussed, with strategies such as collaborating with other agents on content creation and leveraging connections for referrals, demonstrating the value of a community-oriented approach in real estate.   5. **Adapting to Market Conditions**: Carolyn Young and other panelists addressed the need to remain adaptable and proactive in various market conditions, viewing challenges as opportunities for growth and emphasizing the importance of maintaining a positive mindset and innovative strategies to thrive in real estate. WANT TO GET ACCESS TO ALL OUR HYPERFAST AGENT COURSES FOR A $1 TRIAL? Click here for a trial membership in the Our Inner Circle. KEEP UP WITH US HERE Website: https://hyperfastagent.com  Instagram: https://www.instagram.com/HyperFastAgent/  Facebook: https://www.facebook.com/HyperFastAgent/ Twitter: https://www.twitter.com/hyperfastagent  LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/    OUR OTHER EXCLUSIVE YOUTUBE CHANNELS  The Keri Shull Team: https://youtube.com/kerishullteam  Dan Lesniak - https://www.youtube.com/danlesniak    THE BOOK THAT HELPED 10K+ REALTORS https://amzn.to/2Mkm9Jp   GET DAN'S BEST SELLING BOOK FREE https://bit.ly/3dbiH3q    INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL?  https://bit.ly/3eLG97Z

Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders to embrace change with actionable knowledge, strategies, and KPIs. In this episode… The eCommerce landscape is advancing rapidly, and first-mover organizations are capitalizing on digital trends for 2024. What eCommerce projections should you observe, and how can you implement them to drive explosive growth in 2024? First mover and change leader Chris Perry notes that shoppers expect omnichannel integrations at every touchpoint, so everything from online and in-store shopping experiences to retail media should include omnichannel strategies. With the rapid adoption of retail media, first movers must dismantle advertising and media silos to develop a full-funnel approach that engages audiences. As Gen Z consumers shop on social media platforms like TikTok, social commerce has become the leading driver of digital, making it crucial for first movers to leverage. Additionally, increasing acquisitions and partnerships have led to competition, so by partnering with agencies of record (AOR), you can enable long-term leadership and growth. Category management strategies are imperative in generating incremental omnichannel growth. To ensure effective omnichannel capabilities, you must update your processes, details, and workflows. In this episode of The Digital Deep Dive, Aaron Conant welcomes Chris Perry, the Co-founder and Chief Learning Officer at firstmovr, to discuss the leading digital commerce trends for 2024. Chris shares how to develop winning online and in-store shopping strategies, how to promote first-mover leadership training and education, and how to execute omnichannel strategies.

The opportunity to take full advantage of growth opportunities of the next few years will come from evolving your strategies and tactics to be fully omni - yes, it's time for OMNIGEDDON! Chris Perry, Chief Learning Officer at firstmovr, joins the podcast to share new research around the best practices in omnicommerce that will make sure your organization is set up to take full advantage of what he calls Boomsday. (instead of Doomsday, get it?) Anyway, Chris joined the podcast to explain just some of the key principles and practices that will guide you to Boomsday.

We welcome Chris Perry, Commissioner of two ACHA M1 leagues, and ACHA National Communications Manager to the show!  Plus we are talking major upsets and rankings!  Join Scott and Steven on ITHSWpodcasts.Podbean.com, or wherever you get your favorite podcast!  For more, click like and subscribe and go to IceTimeHockeyWest.com

Dr. Christopher A. Perry, an Assistant Professor at Eastern Kentucky University, began his fitness journey at Penn State University, where he developed a robust background in Strength & Conditioning leading to 17 years in the industry to date. His academic path, leading through a PhD at Arizona State University, deepened his expertise in Exercise Science & Sports, Sleep & Circadian Rhythms, and Nutrition. Chris's current research focuses on sleep, movement analysis, and CO2 tolerance, particularly in tactical populations and collegiate athletes. His work aims to enhance performance, wellness, and longevity health outcomes, demonstrating his commitment to advancing the field of exercise and sports science. Beyond his academic pursuits, Chris is an executive performance coach, weight loss consultant, fitness entrepreneurship mentor, podcast host, and enjoys engaging in coffee culture and movie discussions.   Work with Dr. Chris Perry Anders Varner on Instagram Doug Larson on Instagram Coach Travis Mash on Instagram

Chris Perry, a resilient and determined individual, embodies a unique blend of athleticism, law enforcement, and unwavering perseverance. His journey spans from a background in wrestling, football, and lacrosse to serving as a dedicated motor cop. His experiences surviving accidents and crashes during his police career have instilled in him a mindset of physical preparedness and an unyielding determination to overcome challenges, making his insights invaluable for both athletes and law enforcement professionals. Chris Perry's story is one of resilience, physical prowess, and an unwavering commitment to fitness amidst life's trials and triumphs.

Shane Sparks talks with two-time NCAA Champion and current Oklahoma State assistant coach Chris Perry.

In this episode of The Ecommerce Braintrust, host Kiri Masters talks with Chris Perry, co-founder of firstmovr. They delve into the concept of "smarter growth" and how it can help brands and retailers achieve incremental growth in the e-commerce space. From driving households, baskets, and trips to leveraging category management principles, they cover a range of strategies and tactics.  Chris Perry is the Chief Learning Officer at firstmovr, a Satellite Center of Excellence (COE) for CPG Omni Education & Change Management on a mission to help empower first movers — both people and organizations — to win in a disruptive marketplace. Make sure you tune in to find out more! In today's episode, Kiri and Chris discuss: - Introduction to firstmovr as a center for omni education and change management in e-commerce. - The "smarter growth framework" as a means to organize and drive incremental growth. - Drawing principles from brick and mortar to leverage them for e-commerce success. - Moving beyond tactics to focus on the "why" of growth and driving incrementality. - The importance of understanding household penetration, buy rate, and the four quadrants of growth. - Applying the SMART (specific, measurable, achievable, relevant, time-bound) framework for more strategic and measurable growth goals. - Emphasizing the need for intentional content optimization and leveraging levers at scale. - Examples of best practices in basket building, including stocking up, trade up, and bundles. - Strategies employed by Procter & Gamble (PNG) and L'Oreal in driving growth through advertising and product differentiation. - Harnessing shopper purchase data for targeted personalization in advertising. - Practical ways for brands to deploy investments and gain more control over their growth strategies. - The upcoming "smarter events" by Firstmover, offering education and support for implementing smarter growth strategies.

Join Keypoint Intelligence's Anne Valaitis as she sits down with Chris Perry of Agile Cybersecurity Solutions (ACS) for this second podcast in our ongoing series around cybersecurity. With a multitude of endpoints to manage and monitor, organizations need to know why asset management is so important and how it's critical to protecting an entire digital ecosystem—and Perry has the answers to the questions you're already thinking of.

This week, Beyond The Shelf presents an audio broadcast of our Fresh Content Fridays series, where we discuss content best practices with leaders in the space. David's guests are Adrienne Prast, Manager of Digital Content at BIC, and Chris Perry, Chief Learning Officer at firstmovr. They discuss strategies related to global opportunities, seasonal content and more.Video podcast: https://youtu.be/3eawnIVtFkc Adrienne Prast: https://www.linkedin.com/in/adrienne-prast/Chris Perry: https://www.linkedin.com/in/chrisaperry/Learn more: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

ABOUT THIS EPISODE Chris Perry is the assistant coach at Oklahoma State. As a wrestler, Chris was 2x NCAA Champion for the Cowboys. He's also the nephew of the great John Smith and brother to Mark Perry - 2x NCAA champ from Iowa.

Emphasizing “the art of reader engagement," writers Chris Perry and Eric Henry Sanders's new book Scenewriting helps writers come up with new ways to plan, draft and perfect their scenes.