Podcasts about europeactive

Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany. In part 2 of this episode, Matthew and Mo are joined by: Michelle Dand, Head of Fitness Product and Programming of David Lloyd. Benjamin Roth, Co-Founder and CEO of Urban Sports Club. Jim Pisani, CEO and Board Member of Life Fitness Hammer Strength. David Stalker, Ambassador for EuropeActive.   This episode covers: Evolution of branded group fitness programming at premium clubs in response to boutique competition. The rise of budget boutique fitness concepts in Europe and their rapid scaling approach. Equipment manufacturing strategy and the renewed focus on both cardio and strength equipment. Impact of global political climate and tariffs on fitness equipment production and pricing. The industry's decade-long transition from fitness-focused to health-focused approaches. The importance of offering multiple fitness modalities to meet diverse consumer preferences. To learn more about EHFF, click here: https://www.europeactive.eu/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at marketing@escapefitness.com for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   00:00 Intro 02:36 David Lloyd's Response to Market Trends 05:00 Challenges and Lessons from Standalone Boutiques 07:28 Budget Boutique Market and Its Impact 27:58 Life Fitness and Hammer Strength's Evolution 41:35 Impact of Global Political Climate on Business 49:37 David Stalker's Reflections on Industry Growth 50:55 Mentorship and Advisory Roles 52:09 Future of the Fitness Industry

This week on the Fitness + Technology podcast, host Bryan O'Rourke welcomes back Hans Muench to the show. As the Director of International Development at FIT-C, he leads the council's efforts to grow the fitness industry, improve fitness user experience, and mature the collection of real-time wellness data through the creation of interoperability standards for technology-based fitness devices. With over 35 years of experience in the health and fitness sector, Hans has a deep understanding of the global trends, challenges, and opportunities in this dynamic and evolving industry. Today, Hans joins Bryan to talk about the industry's upcoming events, European fitness trends, and using AI tools for presenting truthful information. One Powerful Quote: 14:36: “Truth is much more difficult to present than fact and information in general because so much of it is junk.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:00: Bryan and Hans talk about upcoming industry events happening. 6:48: Hans shares his observations on European fitness trends. Bryan comments on the top operators marrying technology integration with super talent.  9:00: Hans shares an example on tech integration best serving customers, and Bryan gives his thoughts.  11:33: Bryan inquires with Hans about Google's NotebookLM and other AI tools. 14:25: Bryan and Hans talk about using information networks to discern truth.  Bullet List of Resources: https://hub.healthandfitness.org/hfa-show https://www.fibo.com https://www.europeactive.eu/ehff https://fitchandfameetup.rsvpify.com https://notebooklm.google/ Guest Contact Information: https://www.hans-muench.com/ https://www.linkedin.com/in/hans-muench-653346a/ https://x.com/Lazarusmunich https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Herman Rutgers to the show. As an expert in setting up and expanding international brands in durable consumer goods with a specialization in sports, health & fitness, Herman is the International Ambassador for EuropeActive, the leading non-profit organization representing the European fitness and physical activity sector, and Board Member to Basic-Fit, the largest fitness chain in Europe. Today, Herman joins Bryan to talk about an array of topics including industry acquisitions, different operational styles, globalism, and EuropeActive's European Health & Fitness Forum.  One Powerful Quote: 32:04: “The 4 P's of marketing are place, product, promotion, and price. I would add two other P's, people and profit.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:29: Bryan opens the show by highlighting Herman's background and EuropeActive's Deloitte Research Report. 11:11: Bryan asks Herman how he juxtaposes US to European operators.  16:32: Bryan inquires with Herman about geopolitical events impacting the industry. 26:13: Herman shares his thoughts on technology and its impact on the industry. 31:58: Bryan wraps up the show with Herman imparting his pearls of wisdom to the listeners. Bullet List of Resources: https://www.europeactive.eu/ Guest Contact Information: https://www.linkedin.com/in/herman-rutgers-9a984ab/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

I denne episoden møter du Andreas Paulsen, tidligere CEO i Europe Active – det Europeiske bransjefellesskapet. Andreas har en utrolig spennende CV og erfaring fra treningsbransjen både i Danmark, men også internasjonalt, og har de siste fire årene jobbet aktivt i Europe Active for å sette treningssenterbransjen på agendaen når det gjelder å være en viktig aktør for forebyggende helse i Europa. Hør hvordan Europe Active endret måten de jobbet på som følge av Covid-19, hva de gjør i dag og hvordan treningsbransjen kan bli en del av løsningen på helseutfordringene i Europa. Vi snakker også om hvordan bransjen kan gjøre det bedre økonomisk, hva som blir viktig i tiden fremover, hvorfor det er viktig å få på plass bransjestandarder, og Andreas deler sine beste råd for hvordan skille seg ut i en tøff bransje og utnytte de markedsmulighetene som ligger foran oss.

Welcome to the latest episode of L.I.F.T.S, recorded live at EuropeActive Health and Fitness Forum in Cologne. Here, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks are joined by some of the industry's most respected and successful influencers, insight experts and investors to talk about the Latest Industry Fitness Trends and Stories shaping the future of the sector. On this episode, our hosts dive into the detail with: Karsten Hollasch, Global Private Equity Leader Financial Advisory, Herman Rutgers Ambassador,  EuropeActive, Ian Mullane, Founder and CEO, Keepme.ai, Utku Toprakseven, Chief Product Officer, 4Global, Eric Falardeau, Partner, Montreal Global Leader, McKinsey's Fitness & Wellness Group and Jop Gerritsen, Partner, Amsterdam  Topics discussed include: ●       Fitness trends at home, outdoors and in-club. ●       The impact of VAT reduction on market penetration. ●       Digital tools, wearables and the potential in the European market. ●       2030 European participation targets. Can we reach them? ●       The impact of AI in the fitness industry. ●       Using AI generated data in fitness industry, with a focus on privacy and value exchange. ●       Data in evidencing the value of physical activity in a preventative health care system. ●       Using social value as a metric to measure the health impact of physical activity. ●       Three ways AI can support the fitness industry's growth right now: Classical AI, Copilot (Chatbot)      and Automated Content Generation. ●       Decarbonizing the fitness industry, potential for cost savings and environmental impact. ●       Do consumers make buying decisions based on the sustainability of the goods and services? ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 1:00 Karsten Hollasch & Herman Rutgers 22:56 Ian Mullane | CEO of Keepme.ai 40:57 Eric Falardeau & Jop Gerritsen | McKinsey & Company 1:06:41 Utku Toprakseven | Chief Product Officer of 4Global

With guests today located across all different time zones, welcome back to a truly international episode of L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.   In this week's episode, ahead of FIBO and the European Health Futures Forum (EHFF), hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Jennifer Halsall-de Wit, a member of EuropeActive's Inclusion Advisory Board, and Beau de Leeuw, a transgender advocate. Through their work, both of our guests' pioneer diversity, equity and inclusion research in the European fitness sector in order to empower everybody to achieve their full potential by uncovering hidden barriers, biases and systemic hurdles obstructing progress.  In this LIFTS, we discuss some topics that are really sparking debate including: ●       Planet Fitness revoking a woman's membership after she photographed a transgender member in the locker room. ●       Inclusivity versus privacy in fitness environments. ●       Safety for trans and non-binary individuals within gyms. ●       Cases where situations have been exploited and politized unnecessarily. ●       How the younger generations are redefining the process. ●       The need to make uncomfortable decisions in order to progress.       ●       The media scrutiny of Andrew Huberman, his private life and cancel culture. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/   0:00 Intro 2:52 Planet Fitness's policy amidst locker room issue 9:56 Gender identity and locker room comfort levels 11:22 Safety for trans and non-binary individuals 13:07 Gender-neutral changing rooms 15:00 Safety, culture and identity in a diverse society 21:26 Inclusivity in gyms and gender identity 25:05 Inclusivity in fitness industry and cancel culture 29:18 Media scrutiny of a public figure's private life

Welcome to the latest episode of L.I.F.T.S. This episode is the second part of a two-part podcast series recorded live at the EMEA's biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ, Feb 20-22, 2024. In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, dive into the opportunities that exist for operators, suppliers, investors and developers keen to establish a presence in the UAE. Our hosts are joined by an eclectic mix of international industry disruptors, all finding their way and successfully developing businesses in the KSA and wider UAE region.  Please welcome to this podcast, Adnan Alkhalaf , Leejam; Lindsay Madden-Nadeau, Red Sea Global;  Herman Rutgers, EuropeActive;  Dr. Dimitri Koutsoubakis, & Gareth Jones, Wellfit; David Stalker, Group CEO MyZone and Jennifer Vaughan Maanavi, Physique 57. Topics discussed in this LIFTS episode, include: ·        The impact of Beyond Activ in the KSA. ·        Prevalent KSA population health issues tacked by an active lifestyle. ·        A winning mindset for business success in the KSA. ·        Responsible tourism and regenerative development in Saudi Arabia. ·        Setting new standards and building sustainable Giga environments. ·        How the KSA can learn from the rest of the world to drive growth and success. ·        The importance of ‘network' and ‘collaboration.' ·        The challenges of educating a population.       The need to ‘love' rather than ‘wow' consumers. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop View our full catalog:  https://escapefitness.com/support/catalog https://escapefitness.com/support/catalogue  ====================================================== Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness LinkedIn: https://www.linkedin.com/company/escapefitness/

On this week's episode of the Escape Your Limits podcast, our guest is one of the fitness industry's most recognizable and influential contributors, David Stalker. As CEO of Myzone EMEA, president of EuropeActive and with a seat on the council for the World Active Forum, there are very few individuals serving the industry with a deeper understanding and experience of the global fitness market. Formerly, CEO of UKactive and Chairman of CIMSPA (The Chartered Institute For The Management of Sport and Physical Activity), Stalker has played an instrumental role in the growth and development of the UK fitness industry, laying the foundations of an industry that is now contributing a record high £5 billion to the UK economic and employing a workforce of more than 600,000 people. Known for his outspoken willingness to challenge the norm and push the boundaries of what is possible, Stalker joined us at the 2023 Escape Growth Summit to share his views on: · The need for the industry to transition its mind set from fitness provider to health delivery partner. · The power of ‘community.' · Evidencing success through data. · People of determination. · Top criteria for choosing a gym. · The power of engagement (through tracking and gamification).   Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when its published: https://www.youtube.com/user/EscapeFitness Shop gym equipment: https://escapefitness.com/shop    ======================================================   Facebook: https://www.facebook.com/Escapefitness Instagram: https://www.instagram.com/escapefitness Twitter: https://www.twitter.com/escapefitness Linkedin: https://www.linkedin.com/escape-fitness  

This week, on the Fitness + Technology podcast, Bryan O'Rourke hosts a webinar with Robert Louw. Robert is the Chief Growth Officer for Wexer, a digital fitness market provider of world-class exercise accessible to more people by harnessing the power of technology, while simultaneously ensuring traditional facilities remain at the very heart of the fitness experience. Together, they answer the complex question of how to optimize customer service strategies in the rapidly evolving landscape of 2023 and beyond. In addition, they shed light on preserving and enhancing brand value through innovative and meaningful content creation. If you're interested in learning more about FIT Summit 2023, please visit: https://thefitsummit.com/events/global/ One Powerful Quote: 46:43: “I think a lot of operators underestimate the brand that they have.”  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:24: Bryan opens the show by talking about Rob's work background.  3:40: Bryan & Rob talk about the state of content with increased demand in digital offerings.  9:40: Rob speaks about key findings in EuropeActive's Deloitte Research Report.  15:31: Bryan & Rob talk about diverse solutions within the current fitness ecosystem. 18:09: Bryan asks Rob his insights on the absence in products or services for consumers.  20:57: Rob articulates his standpoint on the strategic frameworks and implementation approaches necessary to meet the dynamic demands of consumers. 23:22: Rob responds to Bryan's critique of operators' delayed pace in adopting digital strategies. 25:35: Rob explains Basic-Fit's tier pricing and omni-channel approach. 30:58: Rob shares his takeaways on the potential opportunities available and the observed reluctance to adopt such forward-thinking methodologies. 33:34: Bryan presents audience questions to Rob, who provides an expert analysis on each. Bullet List of Resources: https://www.youtube.com/watch?v=y_w8fXyAK0c Guest Contact Information: https://www.linkedin.com/in/robertlouw/?originalSubdomain=nl https://twitter.com/robert_louw https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

On this week's special midweek episode of the Escape Your Limits Podcast, we were at the European Health & Fitness Forum where we caught up with people from the industry to get their thoughts on: The state of the fitness industry today What they think are the biggest challenges facing the industry And what their predictions for the future To name a few, we sat down with: IHRSA's CEO & President, Liz Clark CEO of Anytime Fitness, Chuck Runyon And CEO of SweatWorks, Mohammed Iqbal Enjoy this week's special midweek episode!   To learn more about EuropeActive, click here! https://www.europeactive.eu/ To learn more about IHRSA, click here! https://www.ihrsa.org/ To learn more about Anytime Fitness, click here! https://www.anytimefitness.com/ To learn more about SweatWorks, click here! https://www.sweatworks.com/ To learn more about Singapore Fitness Alliance, click here! https://sgfitnessalliance.com/ To learn more about Basic-Fit, click here! https://www.basic-fit.com/ To learn more about 4GLOBAL, click here! https://4global.com/ To learn more about Good Soul Hunting, click here! https://www.goodsoulhunting.com/ To learn more about Body Fit Training, click here! https://www.bodyfittraining.com/

On this week's episode of the Escape Your Limits Podcast, we continue our journey at FIBO by sitting down with prominent members of Europe Active at the European Health & Fitness Forum. We were able to pick apart the brains of: The Fitness Director of Armah Sports, Julio Papi,  The CEO of Exi, Grace McNamara The Vice President Global Enterprise of Sports Alliance GmbH, Jennifer Halsall-de Wit The COO & Owner of BlackBox Publishers, Kelby Jongen The topics of discussion ranged from:          The movement for diversity, equity, and inclusion gaining tremendous momentum in the fitness industry          What the trends are in the fitness programming space          And why exercise plays a vital role in combating obesity, along with anti-pharmaceuticals and medication To learn more about EuropeActive, click here! https://www.europeactive.eu/ To learn more about Armah Sports, click here! https://armahsports.com/ To learn more about Exi, click here! https://www.exi.life/us/ To learn more about Sports Alliance GmbH, click here! https://www.sportalliance.com/en/ To learn more about BlackBox Publishers, click here! https://www.blackboxpublishers.com/en  

On this week's episode of the Escape Your Limits Podcast, we hit off our journey at FIBO in Cologne, Germany by sitting down with prominent members of Europe Active at the European Health & Fitness Forum. EuropeActive is a 21 years old association that is ambitious to get more people, more active, more often. We were able to spend time with the following guests during this episode: Barrie Elvish, CEO of AUSActive & Amy Thompson, Owner & CEO of IDEA Health & Fitness Association Rene Moos, CEO of Basic-Fit Karsten Hollasch, Global Private Equity Leader in Financial Advisory of Deloitte Dita Charanzová, Vice President of European Parliament Phillip Mills, Founder & Executive Director of Les Mills International David Stalker, President of EuropeActive The topics of discussion ranged from: • How the fitness sector must develop effective strategies to attract and engage younger generations to encourage them to utilize their facilities. • How digitalization is changing the landscape of the fitness industry. • And the crucial shift from solely focusing on fitness to adopting a more holistic approach that prioritizes overall health and well-being. Stay tuned for the upcoming release of thrilling new discoveries from FIBO in the following weeks!  To learn more about EuropeActive, click here! https://www.europeactive.eu/ To learn more about Les Mills International, click here! https://www.lesmills.com/ To learn more about European Parliament, click here! https://www.europarl.europa.eu/meps/en/home To learn more about AUSActive, click here! https://ausactive.org.au/ To learn more about IDEA Health & Fitness Association, click here! https://www.ideafit.com/ To learn more about Deloitte, click here! https://www2.deloitte.com/us/en.html To learn more about Basic Fit International B.V, click here! https://corporate.basic-fit.com/  

Andreas Paulsen was appointed CEO of EuropeActive in April 2020, after having served as Vice President and Acting President of the Board since September 2019. He has a background as Co-Founder and Managing Director of a leading Scandinavian medical fitness chain, which over the past years has experienced widespread recognition for bridging the fitness/exercise and healthcare sectors. Andreas also holds a Master's Degree in European Studies and Political Science.   In this episode we cover: - His personal journey within the industry - How the pandemic has affected the fitness sector - The role of EuropeActive - The organization's main priorities for the next couple of years, and much more   EuropeActive website: europeactive.eu EuropeActive events: europeactive.eu/event/europeactive-events .   .   . Sweaty Business: Brian van den Brink: @thebrianvdb Instagram: @sweatybusinessmedia Linkedin: Sweaty Business Media Web: sweatybusiness.se

Remi behandelt de cijfers die bekend werden gemaakt door Deloitte & Touche en EuropeActive. Wij delen zijn aflevering van Sportverloning TV hier bij dé FITBUSINESS podcast. - Home Gyms hebben een vlucht gemaakt - top 10 grootste aanbieders zijn gegroeid tijdens en na de lockdowns - hybride systemen: online processen voor de consument - wearables

Presentation: 01:04 Questions: 19:32 Books: Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne; A Small Death in Lisbon by Robert Wilson Guest: Nick Coutts - Co-founder and former CEO of Fitness Hut, the largest gym chain in Portugal. - Board member of AGAP, Europe Active and Viva Gym, the largest Iberian fitness club operator. - Investor in Sistr, Safe Date, Killing Kittens and Motosumo. - Former CEO of Holmes Place in Iberia. - Brazilian Jiu Jitsu Black Belt - Completed a Bachelor’s degree in Sports at the University of Birmingham.

How to be adaptable to new market conditions in fitness after the pandemic. On this episode of the Escape Your Limits podcast, we meet Herman Rutgers, co-founder and ambassador of EuropeActive. With a who's who of the fitness industry on his job experience list, including positions at FIBO, IHRSA, Life Fitness and SATS (part of Health and Fitness Nordic), there's nobody better suited to preparing us for life after the coronavirus. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Video – https://youtu.be/bKp-9wJ0laA Escape Your Limits homepage – https://escapefitness.com/podcast Herman Rutgers is the co-founder and currently Ambassador of EuropeActive. He's also an international ambassador for Reed Exhibitions, consulting to support the global growth of FIBO, and has held influential or top level positions in an exhaustive list of fitness industry companies, both on the supplier and operator side. For two decades his own company, Global Growth Partners, has consulted and provided support, from corporate strategy to marketing and sales. Global Growth Partners (GGP) is a full service boutique investment banking firm providing hands-on strategic advisory services including mergers and acquisitions (buy-side and sell-side), capital-raising services (senior debt, minority and majority common equity and hybrid forms of capital such as mezzanine financing and preferred equity), business valuations and consulting to middle market companies and entrepreneurs across all industries. With a rich global network and expansive reach, GGP delivers boutique investment banking advisory and consulting services on a bespoke, individual level. For more visit globalgrowthpartners.com     Episode highlights -  How coronavirus has affected businesses and sectors differently in countries around the world, and what we can learn from different approaches and results. Why in many cases the lockdowns in place were started in order to protect the hospitals, due to high demand from people that got ill. Why it's more sensible in the case of the pandemic to be cautious and open a week too late instead of risking opening a week too early. How a membership system will protect the fitness industry compared with other sectors such as restaurants or retail, but there will still be casualties in business. What areas of the fitness industry is going to be hardest hit by the financial effects of the coronavirus, and how many are likely to close after the lockdowns are lifted from statistics in countries around the world. How the coronavirus could reinforce fitness as a healthcare system to raise the sector's position with governments for the future. Why changing behaviour, in any sense, is always about three things: the mind, the mouth and the muscle. Why we still need to find a way to appeal to the majority of populations that don't like to exercise, and why even fitness success stories such as Peloton are preaching to the converted. How partnerships will be key to moving forward for anyone in fitness to engage more people that are currently not self motivated or exercising. What Google, Facebook, Apple and other tech companies are planning for the future of fitness and wellness offerings. What the past 10 years can tell us about predicting trends for the future and which companies – both supplier and operator – will be still be around. How digital solutions can make or break a company depending on size of the company, development capability, quality of white labelled off-the-shelf solutions, or pricing plan. Will members and customers stop going to gyms now that they've experienced home fitness through digital offerings? What does the future hold for trade shows now that so many events and exhibitions have been cancelled and we're facing months without attendance, and how social distancing will be implemented for visitor safety. How camaraderie has grown since we've been locked down around the world, and why this will only go to strengthen the industry when we're facing business as normal again post-pandemic.     Join Matthew Januszek in conversation with Herman Rutgers…

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes friend and advocate, Emma Barry. Emma has lead key senior roles including Director of Group Fitness for Equinox and as a founder for group fitness exercise for Les Mills International. As an author, speaker, and advisor, Emma is considered one of the leading thinkers in the personal betterment sector. Listeners will enjoy Emma’s views on the space as she and Bryan discuss implementation, user experience, and the business model behind boutique studios.  If you are interested in Emma Barry’s article publication “Customer Engagement in Boutique Studios” featured in EuropeActive’s Retention Report, you can purchase it here:  https://blackboxpublishers.com/en/publications/customer-engagement-in-boutique-studios/ One Powerful Quote:  4:31: “I think the surge definitely is going to continue and increase because we are living in times of convenience with technology and able to take experiences with us… some of these experiences aren’t the same in person, and it doesn’t matter.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:00: Emma shares her insights on the boutique studio phenomenon and the impact use of technology. She says these facilities have an advantage in marrying technology with their customers because it delivers high touch, personalized experiences. 6:26: Bryan asks Emma her opinion on the augmentation of at home streaming from boutique facilities. Emma agrees that this is a great option for those who want convenience in their lives, but there still may be those who attend in person events for unparalleled experiences. 9:21: Emma discusses the gap in understanding the millennial generation and the boutique craze phenomenon. She says that operators should adjust their offerings accordingly to the market, particularly for boomers who may participate in small group activities. She and Bryan also discuss how this is a competitive advantage and the opportunity it gives owners for scalability and value to their customers. 11:58: Emma and Bryan discuss innovation and noticeable trends in the space. Emma mentions the proliferation of offerings in the boutique sector including “hybrid” clubs and how their options have changed into a more specialized service.  15:00: Emma offers some pearls of wisdom and advises listeners to know their “why” and purpose for wanting to be in the boutique fitness space. She mentions that new owners should due their due diligence and understand all of the factors before committing to enter into the market. Bullet List of Resources: http://emmabarry.com https://www.linkedin.com/in/emma-barry-51ba6a3/   Guest Contact Information: https://www.linkedin.com/in/emma-barry-51ba6a3/ https://www.facebook.com/emma.barry.33 https://twitter.com/emzboobarry  

Er du ramt af stress, angst eller depression, eller har du bare en krop, der er træt og gør ondt? Så er denne podcastepisode noget for dig. Jeg taler jeg med Anna Bogdanova om, hvordan man hjælper en krop og et nervesystem og en hjerne, der er udmattet af stress med at komme på sporet igen. Anna har selv været ramt af alvorlig stress og er i dag en af landets mest kendte sundhedseksperter, og det er med god grund! Lyt og lær - Anna har mange gode pointer! Anna Bogdanova er ekspert i stressfri træning med maksimal effekt og minimalt tidsforbrug og forfatter til bøgerne Skyhøj Forbrænding, Veldrejet, Smertefri og Express Opstrammer — og står bag træningsklubben En Stærk Sag. Hun er uddannet i psykologi, forandringsprocesser, træningsfysiologi, sports- og træningsernæring, moderne smerteteori og stresscoaching. Anna har 12 års erfaring som personlig træner og har haft 12.000+ kvinder igennem sine online træningsforløb, som med sit innovative format og formidling udløste Talent 100 anerkendelsen i Berlingske Business i 2019. Som vicedirektør hos EuropeActive, en non-profit organisation, er Anna desuden med til at sætte standarderne for onlinetræning og hele sundheds- og fitness-sektoren i Europa. #52 Anna Bogdanova om at genopbygge kroppen og hjernen efter stress Lyt til vores samtale, hvor vi kommer ind på: Hvad der skete, da Anna gik ned med stress med et bragAt hjernen passer på dig og først vil samarbejde med dig igen, når du giver den ro, regelmæssighed og basal næringHvorfor genoptræning af sanserne er vejen ud af stressHvad kroppen prøver at fortælle os med diffuse smerter, angst og andre ubehagelige symptomerHvordan du kan fodre din hjerne med tryghedssignaler, uanset hvilken situation, du er iAt både Anna og jeg er ret skeptiske overfor intervention med hormoner udefra, når det gælder en stressramt krop, men at god næring, rigtig søvn, bevægelse og frisk luft og sollys er den eneste enkle men effektfulde løsningDuftøvelsenAt du ikke skal gå igang med en kur eller et træningsprogram, hvis du er hårdt ramt af stressHvor mange kalorier, man som kvinde skal indtage for at få næring nokOg MEGET andet godt! Lyt med her: Husk, du også kan lytte til podcasten i din podcastapp på din telefon! Links nævnt i episoden: Annas hjemmeside: Anna BogdanovaAnnas nyeste bog: SmertefriMit onlinebaserede stressforløb "RO" Jeg håber, du blev inspireret:)

Meet The Woman Who Has Help Lead The Myzone Brand To Become The Selected Wearable for Global Independent Gym Owers And Successful Franchise Leaders Such As Coaching Zone And Anytime Fitness    Gemma Bonnett- Kolakowska MCIM has over 20 years of industry experience. Having started her career in an entry level operational position in leisure and now holds the role of Global Marketing Director for Myzone. Gemma is a qualified and experienced marketer and is a member of WIFA; she has also sat on the Professional Standards Committee for EREPS part of Europe Active. Having experience in the private, corporate and local authority leisure provision for 15 years, Gemma also delivered marketing consultancy for several years with the operational side of fitness. In 2013 Gemma joined the supplier side of the industry with Matrix the commercial arm of Johnson Health Tech when she departed she held the role of Director of Strategic Marketing EMEA, has proven her ability to reposition a brand. Gemma has now been with Myzone for just over a year with her remit being to reset the brand, at the beginning of 2018 the new look Myzone was launched, and the brand continues to go from strength to strength.   Gemma is also a dedicated mum and family woman. https://myzone.org/contact/   https://www.facebook.com/myzonemoves    

Guest biography:Julian currently works as the Director of the Professional Standards Committee for Europe Active, the leading not-for-profit organization representing the whole health and fitness sector in Europe. He previously worked for nearly 2 decades for the leading UK business to consumer fitness education provider, Premier Global, as Director of Research and Development. Episode content:In this episode we get to know Julian and his professional background and explore the following topics:the experience of working as a fitness tutor in the UKas an early adopter of functional fitness training, what inspired Julian to get involved with this type of training in 2001-02the primary objectives of Europe Active across the fitness sector and how this impacts all fitness professionalssome of the challenges of driving the Europe Active vision across the continentsome of the success and highlights for Julian in working with an international organisation like Europe Activeongoing professional development and the Europe Active Lifelong Learning requirementsIf you enjoy this episode, then please rate the show and share it with your friends so they can benefit from this free expert information. Your comments and feedback are always welcome. Please subscribe to the podcast on iTunes or the video on YouTube so you will receive each update immediately upon release.

On episode 66 we invite both Jessie Ehren and Al Marez to join the podcast as we recap one of the worlds largest fitness convention, EuropeActive and FIBO 2018. Human Capital (the skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization) was the topic of this year's EuropeActive event and the perfect relation to Jessie's professional experiences. Jessie, a consultant within the fitness industry, highlights the benefits in attending EuropeActive, a non-for-profit organization representing the whole of the European health and fitness sector in Brussels. The European health & fitness sector serves over 60 million consumers, generates 26.6 billion Euro in revenues, employs 650,000 people, and consists of 59,055 facilities. An experience to connect, learn and network with some of the most influential leaders in the fitness industry. FIBO, the leading international trade show for fitness, wellness and health is an expo for sports, nutrition and healthy lifestyle. The event deals with over thousands of dealers, manufacturers, distributors and buyers. Al, COO of VertiMax, provides some information on the VertiMax product and education and takes time to express the importance of having a presence within your international markets. Along with being part of the new innovations from around the world at FIBO.

For episode 36 we are remembering the dynamic health and fitness career of our friend and industry leader, Michael Scott Scudder.  "As some of you may know, a very well-known fitness industry consultant passed away unexpectedly early in July. He was a dear friend of mine, and a dear friend of many people. He was a colleague that we respected for his trends, views, and research that he shared openly with the industry. For this podcast, we're sharing with you an interview that Michael and I did 6 years ago on what's happening to the fitness industry and what our thoughts were at the time. We're doing this in his honor because many people are mourning his loss, and we thought it would be a good thing to think back on all of the great things that he's done and reflect upon his views and mine of six years ago. Please keep Michael and his family in your prayers, he will be dearly missed." - Bryan O'Rourke About Michael Scott Scudder Michael spent over four decades in the fitness business as Salesperson, Trainer, Manager, Executive Director, Owner, Consultant/Advisor, Conference Speaker, Webcaster, Independent Fitness Facility Researcher. His energy and expertise supported building systems to help clubs become more successful and use internet technology to bring these web based strategies to the industry. Michael began his MSS network as "Fitness Focus" in 1991. This morphed into Fitness Business Council in 2002 which eventually became MSS Network in 2012. His Network Donating Memberships presently represent more than 1,600 North American independent health and fitness businesses.  Some of Michael's Accolades: One of only 19 persons in "Who's Who in International Fitness." Named by "Club Industry" magazine as "an industry leader you ought to pay attention to." Consulted to/advised/mentored: 600+ health clubs of all sizes 50+ studios 60+ not-for-profits 100+ top industry leaders 8 states and 12 foreign countries  About Bryan O'Rourke Bryan O’Rourke is a CEO, board member, advisor, keynote speaker, author and investor, who has successfully expanded global brands for over 30 years. He guides and works with many fitness and health club brands and serves on the IHRSA board of directors. He launched Vedere Ventures, a boutique private equity firm in 2016 and is President of the Fitness Industry Technology Councilwhich supports the Fitness + Technology Podcast . Check it out today. Get his recent book the 9 Partnership Principles written with his partner Robert Dyer and other top fitness industry leaders. Bryan also released with Europe Active the book Customer Engagement and Experience In The Fitness Sector. To learn more visit bryankorourke.com or follow him @bryankorourke . Sign Up To Receive The Fitness Facility Technology Adoption Survey   The Fitness Industry Technology Council in concert with the late Michael Scott Scudder conducted a survey on fitness facility technology Adoption with nearly 1,600 facilities represented in the late Spring of 2017. The report will be released via the fittechcouncil.org monthly newsletter. Here are two findings: Only 30% of respondents think they have enough information to make educated decisions about technologies while 42% are not really concerned about falling behind to more technologically savvy competitors. Sign up for the FIT-C Newsletter & Survey Quotes From Michael & Bryan  "Michael would stand on tables and scream at the various industry events where he was presenting at times because he cared so much. A few people thought he was crazy but he was also well connected and quite knowledgable. He could put things in context and always asked great questions. Our calls and talks sometimes were the stuff of William F. Buckley Jr.’s Firing Line; intellectual, rhetorical and quite stimulating if you like that sort of thing; I certainly did. He was also funny and we laughed often together. - Bryan O'Rourke, written in his LinkedIn post honoring Michael.  "There's something that many the veterans of this industry have known for a long time that works, and that is the 20/80 rule. Twenty percent of you customer-base is going to provide you with eighty percent or more of your ancillary revenue." - Michael Scott Scudder Media & Articles About Michael Scott Scudder  Fitness Business Canada: Fitness Industry Icon, and dear friend, gone too soon Bryan O'Rourke: Michael Scott Scudder Health Club Consultant and Maverick Passes Away Michael Scott Scudder: Health Club Operators Are Not Prepared to Serve the Growing Senior Market Michael Scott Scudder Had a Passion for the Fitness Industry and Its Future Michael Scott Scudder: Facility, Find Thy Niche! Michael Scott Scudder: Mastering Management Club Insider Online: Michael Scott Scudder Acquires Fitness Industry Group Michael Scott Scudder's LinkedIn Page Michael Scott Scudder's website YouTube Video: Where Is The US Health Club Industry Headed - August 2011 YouTube Video: Technology & The Health Club Industry - August 2011 Michael Scott Scudder: Faltering Independent Clubs a Sign of the Times Michael Scott Scudder Scholarship Purpose: To honor the life and professional career of Michael Scott Scudder by offering a MANIA® Convention FREE attendance to a worthy budding studio owner needing business advice and industry education. This scholarship is open to those who reflect the passion, high-standards and desire to succeed in the fitness industry set forth by Michael Scott Scudder. The applicant must have a strong commitment to continuing education in the fitness/wellness market. Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A Sponsor of The Fitness + Technology Podcast

Across our industry space, we're well aware that new technologies including wearables, SaaS platforms, and connected fitness devices found across the world are collecting billions of data points. But the real question that is top of mind for operators, owners, and the industry as a whole, is what we do with all this data? Specifically, how do we plug-in actionable coaching, marketing, and touch points to millions of health club members across the globe that will actually elicit sustainable behavior change? This is one of my favorite episodes we've had on the podcast, and I know you're going to love the insight and expertise of today's guest Jan Middelkamp from Europe Active. If you've been curious or hungry for the information that's going to impact your fitness business from a virtual or face-to-face coaching standpoint, this is going to be a powerful episode for you because were diving into the topics and coaching models that will impact both your ROI and club operations. Jan Middelkamp is Development Director at HDD Group and the CEO of BlackBoxPublishers. With over 35 years of high level experience in the fitness industry, Jan is now working on a PhD in exercise behavior of members in fitness clubs at the Behavioral Science Institute of the Radboud University in the Netherlands. He also is a board member of EuropeActive in Brussels and the author of over 10 books, including The state of research in the global fitness industry (2012); Member retention in fitness clubs (2013); EuropeActive retention reports (2013, 2014, and 2015); Essentials of motivation and behavior change (2015). Listen To Episode 023 As Jan Uncovers Understanding "The Essentials of Motivation and Behavior Change" which Bryan O'Rourke was a key contributor to and why Jan spearhead this book to impact behavior change integrations in our space Understanding how behavior change can positively impact attrition rates in health clubs and boutiques Why Jan believes we are just in the "beginning stages" of how behavior change will apply to our fitness industry The landscape and the integration of behavior change models in the fitness industry in regards to clubs Understanding the transtheoretical behavior change model in fitness Uncovering the commonalities and pitfalls to why behavior change models do not come to completion for well-intentioned members in health clubs Why behavior change does not occur in a single stage; the 5 key stages within a successful program Why we need a "cocktail" of behavior change factors to really help people in a sustainable way Unpacking Jan's vantage point on the 3 types of behavior change in regards to habits: Big habit: Working with a trainer 2-3 times per week  Medium habit: Easy to implement, walking at lunch, take the stairs, ect. Light habit: Tiny habits, 10 squats, take the stairs, stand up every 30 minutes  Reductionism thinking and how it does not apply to the current member in our modern industrialized society How to make the health club technology a key ecosystem for the club member's fitness journey  Why Jan believes that smart technology can be a window into the "missing piece" that will give our industry the insights and behaviors that are most pivotal for clients What are the major disruptions when we look at the crossroads of technology and behavior change Top 3 Takeaways From The Show Jan believes that as we move forward, the health club must be the "fitness technology hub" that pulls all the lifestyle information of the member together in one place. If you look at your member only through the attendance behavior lens, you may have some information but you're missing a lot of other important items you'll need if your clients will have long-term and sustainable results.   For lifelong behavior change, you have to oversee the consumer's habits in total and that's where technology is important. If technology will be used to pull the right information together, we have to include customized solutions to see what members do in other settings outside the club. In the coaching base from the fitness center via personal trainers, we must make the right informational choices based on the data at hand. The current reality is that the researched and validated behavior change models are currently disconnected from the majority of health clubs in the industry. In other words, the application of identifying the specific needs, motives, and goals of the client simply aren't always there. Jan believes if we truly want to motivate someone, we have to understand their intrinsic and extrinsic motivation factors and plug those into their journey. With the demands of our current society and deleterious health factors on the rise, sustainable behavior change models are the "secret sauce" that owners and operators must pay attention to when we look at this crossroad of technology and fitness. Power Quotes From Jan "Technology is great for measuring the base situation and in measuring a client's current status. However, I see a huge advantage of measuring something that is out of your sight as a coach. If you're a trainer working with the client a couple times a week and you also want to positively impact their other lifestyle factors, there are now many wearable technologies to monitor them which I strongly believe in."  - Jan Middelkamp on the Fitness + Technology Podcast "People are not only going to a gym, so if you are a health club owner or operator, we believe at Europe Active that the health club should be the hub of fitness technology. From there, you can coach people in different settings which becomes pivotal. If you only want to pull members into the club you are missing a big part of the health and fitness picture." - Jan Middelkamp on the Fitness + Technology Podcast Resources Mentioned From Jan Black Box Fitness Jan Middelkamp Website Jan Middelkamp on LinkedIn HDD Group Transtheoretical Behavior Change Model Decisional balance Self-efficacy & goal setting SMART goals Self-Determination Theory Dishman research: 66 factors that contribute to exercise adherence The Journal of Sport Science and Medicine Social support: the bigger picture of multiple support arms for behavior change Jan Middelkamp, Bryan O'Rourke: "The Essentials of Motivation and Behavior Change" YouTube Video: "Stop It" with Bob Newhart Reductionism thinking Pebble wearable technology Nudge Coach IHRSA - Behavior Change Europe Active Can Fit Pro Steven Covey: "The Seven Habits of Highly Effective People" Tiny habits: BJ Fogg at Stanford Nir Eyal on Wellness Force Radio YMCA behavior change integrations The 2017 FIT-C Tech Trends Report Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact FIT-C for podcast sponsorship and partnership opportunities  Download the 2017 Tech Trends report Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Rozmowa na temat wyników trzeciej edycji raportu „The European Health & Fitness Market 2016” przygotowanego przez firmę doradczą Deloitte (oddział w Niemczech) z organizacją EuropeActive.